sports business plan

How to Write a Youth Sports Business Plan

Understanding the youth sports market

Youth sports business plan template, executive summary, organization summary, market analysis summary, strategy and implementation, financial plan, marketing plan, performance metrics and evaluation.

• Growth Opportunities and Future Plans 
• Training Programs : Group and individual coaching sessions for various sports, focusing on skill development, fitness, and game strategy.
• Leagues and Tournaments : Organized competitions for different age groups, with emphasis on teamwork, sportsmanship, and fair play.
• Camps and Clinics : Specialized programs during school breaks and holidays, featuring guest coaches and experts in various sports disciplines.
• Sports Equipment and Merchandise : Sale of sports gear, uniforms, and Eastland Bobcats branded apparel.
• Community Outreach : Build relationships with local schools, community centers, and sports clubs to promote our programs and recruit new athletes.
• Marketing : Develop a strong online presence through our website, social media channels, and email campaigns. Use local media outlets and sponsored events to increase brand awareness.
• Partnerships : Secure sponsorships from local businesses and organizations to offset costs and provide additional resources for our programs.
• Continuous Improvement : Regularly evaluate our offerings, coaching methods, and facilities to ensure the highest quality and relevance for our athletes.
• Funding Sources : Membership fees, training program fees, league and tournament registration fees, equipment and merchandise sales, sponsorships, and facility rental income.
• Expenses : Facility maintenance and improvements, staff salaries, marketing and promotional costs, equipment purchases, insurance, and licensing fees.
• Financial Projections : Detailed projections for revenue, budget , expenses, break-even, and cash flow over a three-year period, with annual growth rates and profitability targets.
• Website : Develop a user-friendly and informative website that showcases our programs, services, and facilities. Include registration forms, payment options, and regular updates on events and achievements.
• Social Media : Share news and updates, and showcase our athletes' accomplishments on platforms like Facebook, Instagram, and Twitter.
• Local Advertising : Place ads in local newspapers, magazines, and online community forums, targeting families with children in our age range.
• Community Events : Promote our programs at local events, such as fairs, festivals, and sports tournaments.
• Referral Program : Encourage word-of-mouth marketing by offering discounts or incentives to current participants who refer new athletes to our organization.
• Enrollment Numbers : Monitor the number of athletes enrolled in our programs and the retention rate of existing participants.
• Revenue : Track revenue generated from various sources, including program fees, merchandise sales, and sponsorships.
• Customer Satisfaction : Gather feedback from athletes and their parents through surveys, testimonials, and informal conversations to gauge satisfaction with our initiatives and identify areas for improvement.
• Athlete Development : Analyze our athletes' progress, both on and off the field, to ensure our programs are fostering healthy development.

Growth Opportunities and Future Plans

• Facility Expansion : Acquire additional land or facilities to accommodate a growing number of athletes and expand our range of sports and programs.
• Scholarship Program : Ensure equal access to our programs by providing financial assistance to athletes from low-income families.
• Coach Development : Implement ongoing training and professional development opportunities for our coaching staff to enhance their skills and stay current with industry trends.
• Partnerships : Explore opportunities to collaborate with other sports organizations and community groups to enhance our programs and reach a broader audience.

Tips for running a youth sports organization

1. get a youth sports management platform.

• Create a professional website using customizable templates. 
• Provide seamless online registration for parents. 
• Manage schedules for practices, games, and other events. 
• Communicate with parents and coaches through email and text. 
• Run background checks and manage athlete rosters. 

2. Choose a niche

3. find a good location and facilities, 4. market your league , social media, sponsorship opportunities, local events and networking, 5. get your licenses and permits, 6. obtain insurance, create your youth sports business plan today.

Indoor Sports Complex Business Plan Template

Written by Dave Lavinsky

Indoor Sports Complex Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their indoor sports complex companies. 

If you’re unfamiliar with creating an indoor sports complex business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an indoor sports complex business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Indoor Sports Complex Business Plan?

A business plan provides a snapshot of your indoor sports complex business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Indoor Sports Complex

If you’re looking to start an indoor sports complex business or grow your existing indoor sports complex company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your indoor sports complex business to improve your chances of success. Your indoor sports facility business plan is a living document that should be updated annually as your company grows and changes. 

Sources of Funding for Indoor Sports Complex Businesses

With regards to funding, the main sources of funding for an indoor sports complex business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for indoor sports complex companies.

Finish Your Business Plan Today!

How to write a business plan for an indoor sports complex business.

If you want to start an indoor sports complex business or expand your current one, you need a business plan. The guide and sample below detail the necessary information for how to write each essential component of your indoor sports complex business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of indoor sports complex business you are running and the status. For example, are you a startup, do you have an indoor sports complex business that you would like to grow, or are you operating a chain of indoor sports complex businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

• Give a brief overv iew of the indoor sports complex industry. 
• Discuss the type of indoor sports complex business you are operating. 
• Detail your direct competitors. Give an overview of your target customers. 
• Provide a snapshot of your marketing strategy. Identify the key members of your team. 
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of indoor sports complex business you are operating.

For example, you m ight specialize in one of the following types of indoor sports complex businesses:

• Indoor sport courts: In this type of indoor sports complex, a variety of specific courts are offered for game play or practice; including basketball, racquetball, handball, and volleyball. 
• Indoor field arenas: Including soccer, baseball, a running track and other field-sized options, an indoor arena offers a wide variety of sporting-options for field play. 
• Indoor pool and water play parks: This type of indoor sports complex provides a comprehensive water-play experience for families. In addition to lap pools and dive pools, kiddie pools and splash pads are set up for children of all ages. 
• Indoor gymnastics complex: An indoor sports complex equipped for gymnastics will include training and equipment; such as the pommel horse, tumbling mats, rings, parallel bars, ceiling swings, high-low bars, and a variety of other elements to build and strengthen gymnastic skills.

In addition to explaining the type of indoor sports complex business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of soccer leagues under contract, the national certification of swimming teams, the  X number of gymnastics clients served, etc.
• Your legal indoor sports complex business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the indoor sports complex industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the indoor sports complex industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your sports facility business plan:

• How big is the indoor sports complex industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your indoor sports complex business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your indoor sports complex business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: 

• Individuals who want to improve personal strength or aptitude in a sport
• Parents who seek training for their children in a sport or individual skill
• Families who want to enjoy physical exercise and play time together 
• Teams who are looking for a stable indoor environment in which to regularly play
• Corporations who are seeking an indoor team-building atmosphere

As you can imagine, the customer segment(s) you choose will have a great impact on the type of indoor sport complex business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers. Ideally you can speak with a sample of your target customers before writing your plan to better understand their needs.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r indoor sports complex businesses. 

Indirect competitors are options that customers may choose instead of your direct competitors. For example, families may choose to use a public pool or park, sports teams may opt for outdoor sports fields, or individuals may choose to build physical skills using equipment at home. You need to mention such competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of indoor sports complex business do they operate?
• What is their pricing (premium, low, etc.)?
• What are they good at or known for?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for sports professionals who need superior service?
• Will you offer services, such as sports training that your competition doesn’t?
• Will you provide better customer service?
• Will you offer customized amenities or services in the changing rooms?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an sports facility business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f indoor sports complex company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide instructor-led classes for children to learn how to play basketball, racquetball, handball and volleyball in your indoor courts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the services you offer and their prices.

Place : Place refers to the site of your indoor sports complex company. Document where your company is situated and mention how the site will impact your success. For example, is your indoor sports complex business located in a busy urban district, a new residential area, or in a corporate business park ? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your indoor sports complex marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers, radio stations and/or magazines
• Reaching out to local websites 
• Distributing flyers
• Engaging in email marketing
• Advertising on social media platforms
• Improving the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your indoor sports complex business, including maintaining customer relationships, providing well-cleaned and maintained sports areas and equipment, and invoicing and servicing of customer accounts.  

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth soccer league, or when you hope to reach $X in revenue. It could also be when you expect to expand your indoor sports complex business to a new city.

Management Team

To demonstrate your indoor sports complex business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing indoor sports complex businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in owning or managing an indoor sports complex business or successfully running a gymnastics center or public sports park.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 50 sports players per day? Or, will you have more than 20 teams on contract for league play each season? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your indoor sports complex business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an indoor sports complex business:

• Cost of sport court lighting, set up, build-out and equipment
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and furnishings

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your 10-year building lease agreement or a list of early-adopter customers who’ve paid in advance for a 5-year membership.

Writing a business plan for your indoor sports complex business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the indoor sports complex industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful indoor sports complex business.

Indoor Sports Complex Business Plan FAQs

What is the easiest way to complete my indoor sports complex business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your indoor sports complex business plan.

How Do You Start an Indoor Sports Complex Business?

Starting an indoor sports complex business is easy with these 14 steps:

• Choose the Name for Your Indoor Sports Complex Business
• Create Your Indoor Sports Complex Business Plan
• Choose the Legal Structure for Your Indoor Sports Complex Business
• Secure Startup Funding for Your Indoor Sports Complex Business (If Needed)
• Secure a Location for Your Business
• Register Your Indoor Sports Complex Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Indoor Sports Complex Business
• Buy or Lease the Right Indoor Sports Complex Business Equipment
• Develop Your Indoor Sports Complex Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Indoor Sports Complex Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here  to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template.  Click here to learn more about it.  The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements.  Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Indoor Sports Complex business plan?

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Sports Complex Business Plan

Fitness courses, sports leagues, and camps are just a few of the activities that a sports complex can provide to boost profitability. Though the business of sports is really expensive, it is rewarding as well, but without accurate planning your business might fail.

Need help writing a business plan for your sports complex business? You’re at the right place. Our sports complex business plan template will help you get started.

Free Business Plan Template

Download our Free Business Plan Template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Sports Complex Business Plan?

Writing a sports complex business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your sports complex business, its location, when it was founded, etc.

Market opportunity:

Product & services:.

• You may include services like swimming, personal training for sports, basketball court, fitness classes, spa services, sports equipment, etc.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Multi sports complex
• Indoor sports complex
• Sports training facilities
• Golf courses
• Skate parks
• Indoor trampoline
• Describe the legal structure of your sports complex business, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, youth, athletes, and fitness enthusiasts can be your target market.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, diversification in sports services plus the trend for eco-friendly services are also increasing, mention how you will cope with that.

Regulatory environment:

Here are a few tips for writing the market analysis section of your sports complex business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the sports complex services your business will offer. This list may include services like,

• Tournaments
• Types of sports facilities will be there (basketball court, tennis, badminton, swimming, golf, etc)

Mention the facilities:

Mention your schedule list:.

In short, this section of your sports complex plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For example, advanced equipment, more space, or amazing training courses can be your USP.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your sports complex business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your sports complex business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your sports complex business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

• It should include, key executives, senior management, and other sports managers including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your sports complex business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your sports complex business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample sports complex business plan will provide an idea for writing a successful sports complex plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our sports complex business plan pdf .

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Essential Elements of a Business Plan

Frequently asked questions, why do you need a sports complex business plan.

A business plan is an essential tool for anyone looking to start or run a successful sports complex business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your sports complex company.

How to get funding for your sports complex business?

There are several ways to get funding for your sports complex business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your sports complex business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your sports complex business plan and outline your vision as you have in your mind.

What is the easiest way to write your sports complex business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any sports complex business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Indoor Sports Complex Business Plan Template

Written by Dave Lavinsky

Indoor Sports Complex Business Plan

You’ve come to the right place to create your Indoor Sports Complex business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Indoor Sports Complexes.

Below is a template to help you create each section of your Indoor Sports Complex business plan.

Executive Summary

Business overview.

Elite Sports Indoor Complex is a startup indoor sports complex located in Fairbanks, Alaska. The company is founded by Thom Goodson and Nate Gregory, business owners of a former outdoor basketball court complex located in Annapolis, Maryland. Thom Goodson and Nate Gregory formed their basketball business in 2002 and sold it at a profit in 2019. The outdoor basketball court complex was a strong business that conformed to the needs of the community; however, the weather was often inclement, which would shut the complex for days at a time.

With this background in mind, Thom and Nate studied the most advantageous places in the U.S. to start an indoor sports complex and realized that Fairbanks, Alaska, with freezing temperatures most of the year, would be the perfect location for their new venture. Elite Sports Indoor Complex was formed in 2022 and is in the final six months of preparation prior to launch.

Product Offering

The following are the services that Elite Sports Indoor Complex will provide:

• Climate-controlled environment for a wide range of sports
• Advanced sports-training programs
• Mom workout sessions: free childcare
• Recreational activities for children ages 4-12
• Free use of facilities for customers ages 60+
• Swimming pools and spas with heated water
• Family packages at yearly discounts
• Available for private parties and events

Customer Focus

Elite Sports Indoor Complex will target residents and families in Fairbanks, Alaska. They will also target private and public sports teams. They will target individuals looking for sports training. They will target women with children. They will target families and seniors. They will target swimmers and those who use spas for health and healing purposes. They will target party planners and event coordinators. They will target those who live within a 30-mile radius of Fairbanks, Alaska.

Management Team

Elite Sports Indoor Complex is a startup indoor sports complex located in Fairbanks, Alaska. The company is founded by Thom Goodson and Nate Gregory, business owners of a former outdoor basketball court complex located in Annapolis, Maryland. Thom Goodson and Nate Gregory formed their basketball business in 2002 and sold it at a profit in 2019. They have recruited Ellie Nielson to be the Administrative Director for the Elite Sports Indoor Complex.

Thom Goodson graduated from the University of Maryland with a degree in Business Finance and Law. He will co-own the Elite Sports Indoor Complex with Nate Gregory, a former business partner in an outdoor basketball court complex in Annapolis, Maryland. Thom will be the President of the Elite Sports Indoor Complex and will oversee client relations and new business development.

Nate Gregory is a co-owner of the Elite Sports Indoor Complex with Thom Goodson. He graduated from the University of Maryland with a degree in Business Management. His role will be the Vice President of the Elite Sports Indoor Complex and will oversee operations and human resources for the company.

Ellie Nielson, a graduate of University of Alaska, will take on the role of Administrative Director for the Elite Sports Indoor Complex, where she will schedule all classes, events, trainings, and private venue engagements. She will set the times/dates for all classes and oversee the physical condition of the complex.

Success Factors

Elite Sports Indoor Complex will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Elite Sports Indoor Complex
• Full and varied sports courts, including soccer arena and baseball/football fields
• Comprehensive array of services available for individual or family members.
• Reasonable pricing of packages and discounts for families
• Advanced technology-driven sports equipment and security systems

Financial Highlights

Elite Sports Indoor Complex is seeking $200,000 in debt financing to launch its Elite Sports Indoor Complex. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the brochures and membership drive. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Elite Sports Indoor Complex.

Company Overview

Who is elite sports indoor complex.

Elite Sports Indoor Complex is a newly established, full-service indoor sports complex in Fairbanks, Alaska. Elite Sports Indoor Complex will be the most reliable, cost-effective, and efficient choice for residents in Fairbanks and the surrounding communities. Elite Sports Indoor Complex will provide a comprehensive menu of sports courts, games, and recreational services for any resident to utilize. Their full-service approach includes a comprehensive array of sports choices and recreational activities.

  Elite Sports Indoor Complex will be able to serve hundreds of residents in Fairbanks. The team of professionals are highly qualified and experienced in sports, games and sports training. Elite Sports Indoor Complex removes all the headaches and issues of attempting to play sports outdoors in the Fairbanks weather, while ensuring all the solutions are effectively captured within the Elite Sports Indoor Complex.

Elite Sports Indoor Complex History

Since incorporation, Elite Sports Indoor Complex has achieved the following milestones:

• Registered Elite Sports Indoor Complex, LLC to transact business in the state of Alaska.
• Has a contract in place at one of the offices near the courts and will set up its 10,000 square foot office space.
• Reached out to numerous contacts to include Elite Sports Indoor Complex in their memberships.
• Began recruiting a staff of twenty and additional office personnel to work at the Elite Sports Indoor Complex.

Elite Sports Indoor Complex Services

The following will be the services Elite Sports Indoor Complex will provide:

Industry Analysis

The indoor sports complex industry is expected to grow over the next five years to over $2.5 billion. The growth will be driven by an increased number of users who choose to play sports in inclement winter or summer weather. The growth will be driven by individuals who choose to play sports after normal work hours. The growth will be driven by individuals who are conscientious about healthy living and activities. The growth will also be driven by the amenities offered, such as spas and childcare services. Costs will likely be reduced as solar paneling contributes to much lower utility charges. Costs will likely be reduced via sustainability practices that result in lower garbage costs.

Customer Analysis

Demographic profile of target market, customer segmentation.

Elite Sports Indoor Complex will primarily target the following customer profiles:

• Residents of Fairbanks, Alaska
• Public and private sports teams
• Families seeking memberships
• Party planners and event coordinators

Competitive Analysis

Direct and indirect competitors.

Elite Sports Indoor Complex will face competition from other companies with similar business profiles. A description of each competitor company is below.

University of Alaska – Indoor Swimming Pools

The University of Alaska is located in Fairbanks, Alaska. The university decided to add an indoor swimming pool complex in 1988, due to the increased need for swim teams and swim practice during freezing weather conditions that limited availability to the outdoor pools. The university has since opened the pools to the public during the hours the teams are not using the pools.

The three indoor swimming pools include two heated spas in a climate-controlled environment. One swimming pool is an Olympic-sized pool with lane indicators, one is a pool designed for pool training and activities, and one is designated as a lap pool. The family memberships available are very reasonably-priced, with the only drawback of the pools being closed for public use during competition swimming and during practices for the various swim teams.

Fairbanks Parks & Recreation Indoor Courts

The Fairbanks Parks & Recreation panel determined in 2006 that indoor tennis, squash, and racquetball courts would be advantageous to the community overall. As a result, eight tennis courts, 4 squash courts and 6 racquetball courts were built for public use. The courts are available 24 hours a day for a nominal fee per play. The sports courts do not include locker or shower rooms, nor are there other facilities other than the check-in counter.

Residents and families are encouraged to use the indoor courts, although in 2022 repair and replacement of the tennis courts was initiated due to deterioration of the surface, and the replacements are not yet complete. The racquetball courts remain in use and, although the surface flooring is in good condition, the majority of tennis players have reverted to racquetball while waiting for the flooring to be replaced; therefore, there are only a limited number of reservations available on the crowded court schedules.

Recreation Island Ultimate Sports

The tropic-themed Recreation Island Ultimate Sports company is owned and operated by Lance Baker, a former National Football League player. His staff of ten employees oversees the football, baseball and other fields and courts. Included in the family area is a frisbee course, volleyball courts and other activities, along with sports training equipment and sports classes. The private membership fees at the Recreation Island Ultimate Sports are reasonable; however, the fields are outdoors, allowing for limited play during the winter months, if at all. The popular fields are highly utilized during the summer months and are open 24-hours per day with the sun exposure continuing through almost a full 24-hours. Recreation Island Ultimate Sports offers classes for children and team sports for the entire family. Childcare is included for ages through 5 years old.

Competitive Advantage

Elite Sports Indoor Complex will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Elite Sports Indoor Complex will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive array of classes, services and training courses.
• Unbeatable pricing for memberships; they will offer the most reasonable pricing in Fairbanks.

Promotions Strategy

The promotions strategy for Elite Sports Indoor Complex is as follows:

Word of Mouth/Referrals

Elite Sports Indoor Complex is an exciting, new concept for the city of Fairbanks and its residents. As such, word of mouth information has followed the complex since before construction commenced, with excited potential members waiting for the complex to be built to completion. Residents of Fairbanks are spreading the word of Elite Sports Indoor Complex beyond the city and into the outlying regions.

Print Advertising

One month prior to launch, Elite Sports Indoor Complex will send a brochure to every resident and business within the city of Fairbanks. The brochure will outline all the services, classes, amenities and sports available within the private club and will also detail the discounted pricing offered during the first two months. The regular pricing will resume after the initial two months of business.

Website/SEO Marketing

Elite Sports Indoor Complex will fully utilize their website. The website will be well organized, informative, and list all the fields, courses, classes and services that Elite Sports Indoor Complex provides. The website will also list their contact information and list their available membership packages and rates. The website presence will be enhanced with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “indoor sports” or “sports courts near me”, Elite Sports Indoor Complex will be listed at the top of the search results.

The pricing of Elite Sports Indoor Complex will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Elite Sports Indoor Complex. Operation Functions:

• Thom Goodson will be the co-owner and President of the company. He will oversee all new business development and manage client relations.
• Nate Gregory will be the co-owner and Vice president of the company. His role will be to oversee operations and the human resources department of the sports complex. Jay and Nate have spent the past year recruiting the following staff:
• Ellie Nielson will take on the role of Administrative Director for the complex. She will schedule all classes, events, training, and private venue engagements. She will set the times/dates for all classes and oversee the physical condition of the complex.

Milestones:

Elite Sports Indoor Complex will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel and staff employment contracts for the Elite Sports Indoor Complex
• 6/1/202X – Build list for prospective memberships at Elite Sports Indoor Complex
• 6/15/202X – Begin networking at community events
• 6/22/202X – Begin moving into Elite Sports Indoor Complex
• 7/1/202X – Elite Sports Indoor Complex opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Elite Sports Indoor Complex are the fees they will charge to members for their use of the indoor sports complex and the services provided.

The cost drivers will be the overhead costs required in order to staff Elite Sports Indoor Complex. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Elite Sports Indoor Complex is seeking $200,000 in debt financing to launch its indoor sports complex. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the brochures and membership drive. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Members Per Month: 650
• Average Revenue per Month: $195,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, indoor sports complex business plan faqs, what is an indoor sports complex business plan.

An indoor sports complex business plan is a plan to start and/or grow your indoor sports complex business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Indoor Sports Complex business plan using our Indoor Sports Complex Business Plan Template here .

What are the Main Types of Indoor Sports Complex Businesses? 

There are a number of different kinds of indoor sports complex businesses , some examples include: Indoor sport courts, Indoor field arenas, Indoor pool and water play parks, and Indoor gymnastics complex.

How Do You Get Funding for Your Indoor Sports Complex Business Plan?

Indoor Sports Complex businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start an Indoor Sports Complex Business?

Starting an indoor sports complex business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Indoor Sports Complex Business Plan - The first step in starting a business is to create a detailed indoor sports complex business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your indoor sports complex business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your indoor sports complex business is in compliance with local laws.

3. Register Your Indoor Sports Complex Business - Once you have chosen a legal structure, the next step is to register your indoor sports complex business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your indoor sports complex business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Indoor Sports Complex Equipment & Supplies - In order to start your indoor sports complex business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your indoor sports complex business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Sports Club Business Plan: How To Do It [Guide]

Are you an enthusiast looking to start a sports club? Perhaps you dream of building a thriving sports community that brings people together and promotes physical activity.

As an industry professional in the context of sports clubs, I understand the importance of a well-crafted business plan.

In this comprehensive guide, I will share knowledge and insights to help you develop a winning sports club business plan that sets you up for success.

Table of Content

• Introduction
• Defining Your Vision and Mission
• Market Research and Analysis
• Building Your Sports Club Structure
• Financial Planning and Budgeting
• Marketing and Promotion
• Operations and Management
• Facilities and Equipment
• Risk Management and Legal Considerations
• Measuring Success and Growth

1. Introduction

Starting a sports club can be an exciting venture, but it requires careful planning to turn your vision into a reality.

A well-structured business plan is the foundation of every successful sports club. It not only outlines your objectives but also serves as a roadmap for achieving them.

Let’s dive into the essential steps of creating a sports club business plan.

2. Defining Your Vision and Mission

Before you start writing your business plan, it’s crucial to clearly define your sports club’s vision and mission. Ask yourself the following questions:

• What is the purpose of your sports club?
• What values and principles do you want to promote through your club?
• What are your long-term and short-term goals?

By identifying your club’s purpose and setting specific goals, you’ll be better equipped to create a focused and impactful business plan.

Setting Clear Goals and Objectives

To ensure your business plan is actionable, set clear and measurable objectives. Consider the following factors:

• The number of members you aim to attract in the first year
• The frequency of sports events or activities you plan to organize
• Financial targets, such as revenue and expenses

3. Market Research and Analysis

Understanding the sports industry landscape is essential for a successful sports club. Conduct thorough market research to gain insights into your potential target audience and competitors.

Analyzing the Sports Industry Landscape

Research trends and market demands in the sports industry. Determine which sports are popular in your region and how you can capitalize on those interests.

Identifying Your Target Audience and Competition

Define your target audience based on demographics, interests, and preferences. Identify your competitors and analyze their strengths and weaknesses to find opportunities for differentiation.

4. Building Your Sports Club Structure

The foundation of a successful sports club lies in its structure and offerings.

Choosing the Right Sports and Activities

Select sports and activities that align with your club’s vision and cater to your target audience’s interests. Consider offering a diverse range of options to attract a broader audience.

Selecting the Ideal Location

The location of your sports club can significantly impact its success. Choose a place easily accessible to your target audience and with sufficient space to accommodate your activities.

5. Financial Planning and Budgeting

Developing a sound financial plan is crucial for the sustainable growth of your sports club.

Estimating Initial Costs and Investments

Calculate the initial costs of setting up the club, including facility rent, equipment purchase, and staff recruitment.

Developing a Sustainable Financial Model

Create a detailed financial forecast to estimate revenues and expenses over time. This will help you ensure the financial viability of your sports club.

6. Marketing and Promotion

Effectively marketing your sports club will attract potential members and increase your visibility.

Creating a Brand Identity for Your Sports Club

Develop a strong brand identity that resonates with your target audience. This includes creating a compelling logo, tagline, and mission statement.

Leveraging Digital Marketing Channels

Utilize online platforms and social media to reach a wider audience. Engage with potential members through content marketing and community building.

7. Operations and Management

Efficient day-to-day operations are vital for delivering a seamless experience to your club members.

Establishing Efficient Day-to-day Operations

Develop standard operating procedures (SOPs) to streamline administrative tasks and ensure smooth club operations.

Building a Strong Team and Leadership

Recruit passionate and knowledgeable individuals to manage and lead your sports club. Effective leadership will drive growth and foster a positive club culture.

8. Facilities and Equipment

Investing in quality facilities and equipment is essential for providing a top-notch experience to your members.

Ensuring Adequate Facilities and Amenities

Ensure that your club’s facilities meet the needs of your chosen sports and activities. Offer amenities that enhance the overall experience for members.

Selecting Quality Sports Equipment

Invest in high-quality sports equipment that is safe and durable. Well-maintained equipment will contribute to a positive member experience.

9. Risk Management and Legal Considerations

Mitigating risks and complying with legal requirements protect both your club and its members.

Mitigating Risks and Liabilities

Implement safety protocols and insurance coverage to protect your members from potential accidents or injuries.

Complying with Legal Requirements

Ensure that your sports club adheres to all relevant legal and regulatory guidelines, including permits and licenses.

10. Measuring Success and Growth

Regularly evaluating your club’s performance and progress will help you make informed decisions and identify areas for improvement.

Setting Key Performance Indicators (KPIs)

Establish measurable KPIs to monitor the success of your sports club. These may include member retention rates, revenue growth, and event attendance.

Evaluating and Adapting Your Business Plan

Periodically review and update your business plan based on data-driven insights. This will enable you to adapt to changing market conditions and member preferences.

11. Conclusion

Congratulations! You now have a comprehensive understanding of how to create a successful sports club business plan. By defining your vision, conducting thorough research, and implementing effective marketing and management strategies, you are well-equipped to build a thriving sports community.

Remember that the journey of starting and managing a sports club may have challenges, but with dedication, passion, and the right business plan, you can turn your dream into a reality.

Good luck on your sports club venture! Here’s to a bright and prosperous future filled with sportsmanship, camaraderie, and success!

Hello! I’m Magnus Berglund , a seasoned trendspotter and proud founder of SportsBizTrends.com .

With over a decade of experience as an independent advisor and consultant, I have specialized in business development and creative marketing within the sports industry . This has, among other things, resulted in a book about sports sponsorship (only available in Swedish for the moment).

If you find my writing interesting, please share it with your colleagues and friends. It would be greatly appreciated!

And yes, I do freelance consulting and provide lectures at industry events, business networks, board meetings, and similar occasions. However, since I also work as a Marketing Manager for an industrial company, I choose the occasions wisely.

That said, don’t hesitate to contact me with your inquiry .

With experience from various assignments in strategy, tactical activations, and valuation of sponsorship (from the grassroots level to the English Premier League), I am happy to share my insights and ideas in this fast-paced industry.

For more information about me and my work, including my contact details, please visit the About page , or connect with me via LinkedIn .

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Business Plan For Youth Sports Program

Congratulations on taking the first step in creating a business plan for youth sports program. This is an essential step towards entrepreneurial success and a well-crafted business plan will provide a solid foundation for your business venture!

Whether you're a budding entrepreneur with a brilliant idea or a seasoned business owner looking to expand, a thoughtfully constructed business plan will help you plan and navigate towards business prosperity.

In this comprehensive guide, we will walk you through the essential elements of creating a business plan for youth sports program that captures your vision as well as attracting investors, partners, and customers alike. From defining your mission and identifying your target market to formulating financial projections and developing a robust marketing strategy, our aim is to empower you with the knowledge and tools needed to turn your aspirations into a reality.

So whether you're just starting out or you're looking to revamp your existing business plan, read on for everything you need to know.

Why is a business plan important?

A business plan is an essential tool that will revolutionise the way you think about your youth sports program business. It provides a structured approach to help you clarify your long-term goals and objectives, allowing you to develop effective strategies and marketing campaigns to achieve them.

One of the key benefits of creating a business plan is gaining a deep understanding of your target customers. By analysing their wants, needs, and preferences, you can identify where they spend their time and how to effectively reach them. This valuable insight will enable you to tailor your products or services to meet their demands.

Furthermore, if you are seeking external funding, a well-crafted business plan demonstrates your commitment and professionalism. It showcases your dedication to your business and outlines a comprehensive plan of action to ensure success.

A Business Plan For Youth Sports Program - The Key Parts

The executive summary, your company description, market analysis, products and services.

• Marketing Strategy
• Operational Plan
• Financial Projections

Risk Analysis

• Funding Request and Use of Funds (if applicable)
• Additional Information

An executive summary of your business plan for youth sports program is a brief overview of your business plan.

This is the first thing that potential investors or lenders will see, so it is crucial that you make a good impression. Keep this section short and highlight the key points of your plan.

What should an executive summary include?

• Overview of the Business
• Mission Statement
• Key Objectives
• Summary of Products/Services
• Financial Highlights and Funding Requirements (if applicable)

Remember potential investors don’t always have huge amounts of time to read your document so make sure that you condense the critical information, enabling the reader to make quick and well-informed judgments. Tips for the Executive Summary

Wait until you’ve written the whole business plan and then come back and complete the executive summary. This way you will know your business plan for youth sports program inside and out so you can highlight the key elements of the document. Remember the Executive Summary will shape the reader's initial perception of the business and whether they continue reading the document.

If you are looking for any tips on how to improve any section of your business plan, check out our Learning Zone , which has several in-depth guides on each section of the business plan.

The Company Description section of your youth sports program business plan is crucial as it offers a comprehensive overview of your business. This section provides essential information about your company's history, mission, vision, legal structure, location, and key milestones. It allows readers to gain a clear understanding of your company's fundamental characteristics and the context in which it operates.

When crafting your company description, make sure to include the following key elements:

• Business Name and Legal Structure: Clearly state the legal name of the company and its legal structure.
• Business History: Provide a brief overview of how the business came into existence. Highlight key milestones or events that shaped the company's growth and development.
• Mission and Vision Statements: Present the company's mission statement, which outlines its purpose and primary goals. Additionally, share the vision statement, which describes the long-term vision and objectives for your business.
• Products and Services: Briefly explain the products or services your business offers, emphasising their unique selling points and how they address customer needs.
• Competitive Advantages: Clearly state the competitive advantages that differentiate your business from others in the market. This could include unique features, patents, proprietary technology, or a strong brand presence.
• Location and Facilities: Provide details about the physical location of your business and any facilities required to operate successfully.

Tips for writing the company description section:

• Interweave storytelling into the company's history, tell the reader about your passion for the business and the journey you’ve been on to get to this point.
• Include strong visuals and infographics.
• Avoid jargon and keep the writing style clear and concise.
• Focus on your company's unique selling point (USP) and how that makes you stand out in the marketplace.
• Back up this information with customer testimonials if possible.

The market analysis section of your youth sports program business plan is essential for understanding the competitive landscape and the overall business environment. It is crucial to execute this section effectively as it demonstrates your in-depth knowledge of the market dynamics. This process will enable you, as an entrepreneur, to identify opportunities, mitigate risks, and develop strategies for success.

To conduct a good market analysis, it is important to have a deep understanding of the industry you are operating in. This information will help you make informed decisions about your product or service offerings, marketing strategies, and pricing.

Key elements to include in your market analysis section:

• Industry Overview: Provide a general overview of your industry. Describe the industry's size, growth rate, major players, and key trends. Include relevant statistics and data to support your claims.
• Target Market and Customer Segmentation: Clearly define your target market and outline the specific customer segments you aim to serve. Identify the needs, preferences, and behaviours of each segment.
• Competitor Analysis: Identify direct and indirect competitors in the market. Analyse their strengths, weaknesses, market share, and strategies. Highlight areas where your business differentiates itself from competitors.
• Market Trends and Opportunities: Explore current and future trends in the industry and market. Assess how these trends can impact your business positively and identify potential opportunities for growth.
• SWOT Analysis (optional): Consider including a SWOT analysis specific to your market. This can help you understand your business's strengths, weaknesses, opportunities, and threats in the context of the market.

How to nail the market analysis section?

• Differentiation: Focus on highlighting how your business differentiates itself from competitors, really try to drum home this point.
• Market Surveys or Interviews: Adding surveys or interviews and adding the key findings and quotes in the Market Analysis to support your claims will help reinforce the plans in your document.
• Competitive Matrix: a competitive matrix visually comparing your business against key competitors based on factors such as price, features, and customer service. This matrix is a great visual method highlighting your competitive advantages.
• Emerging Technologies or Trends: Identifying potential disruptions and how your company is prepared for them shows a great understanding of market dynamics and trends.

Looking for more inspiration on how to make your market analysis section even better, then check out our in-depth business market analysis guide.

In this section, we will highlight the core products and services that make your youth sports program business unique and valuable. It is essential to showcase what sets you apart from the competition and why your offerings are exceptional. This information is especially important for potential investors, partners, and customers who are keen to understand what sets your business apart in the market.

When describing your products and services ensure you include the following information:

• Description of Products/Services: Provide a clear and concise description of each product or service your business offers. Explain their primary function and how they address customer needs.
• Unique Selling Proposition (USP): Highlight the unique features or benefits that make your products or services stand out from competitors. Clearly state why customers should choose your offerings over alternatives.
• Product/Service Life Cycle: Describe where each product or service stands in its life cycle (e.g., introduction, growth, maturity, decline) and outline plans for updates or new offerings in the future.
• Intellectual Property (if applicable): If your business has any intellectual property (e.g., patents, trademarks, copyrights) related to your products or services, mention them in this section.

Extra elements to make this section stand out:

• Customer Use Cases: Present real-life customer use cases or success stories that illustrate how your products or services have solved specific problems for customers. Use compelling narratives to engage readers.
• Product Roadmap: If applicable, include a product roadmap that outlines future updates, enhancements, or new offerings. This showcases your business's commitment to innovation and continuous improvement.
• Quality and Testing Standards: Discuss the quality standards your business adheres to and any testing processes you conduct to ensure the reliability and performance of your offerings.
• Pricing Strategy: Integrate your pricing strategy into this section. Explain how you've determined the pricing of your products or services, considering factors like production costs, competition, and value to customers.
• Environmental and Social Impact: If your products or services have positive environmental or social implications, highlight them in this section. Increasingly, customers appreciate businesses that contribute positively to society.

The Marketing Strategy Section

Key Information to Include Within the Marketing Strategy Section:

• Marketing Goals and Objectives: Clearly state the marketing goals you aim to achieve. Focus on how you will increase brand awareness and drive customer conversions or leads.
• Target Market Strategy: Describe the specific strategies you will use to reach and engage with your target customers. This could involve digital marketing, traditional advertising, or other channels.
• Pricing Strategy: Explain how your pricing will attract the target market and how it compares to competitors' pricing.
• Promotion and Advertising Plan: Outline the promotional activities and advertising campaigns you plan to execute. Include details about social media marketing, content marketing, email campaigns, and other promotional tactics.
• Sales Strategy: Describe your sales process and how you plan to convert leads into paying customers. Mention any sales team structure and their responsibilities if applicable.
• Customer Relationship Management (CRM) Approach: Discuss how you intend to build and maintain strong relationships with your customers to encourage repeat business and loyalty.

Getting Creative with the Market Strategy Section

• Create a visual marketing timeline.
• Outline influencer or brand ambassador partnerships if applicable.
• Detail key metrics and KPIs.

By infusing creativity and innovative marketing ideas with sound fundamental marketing, you can really make this section stand out and impress potential investors and partners.

The Operation Plan Section

While marketing activities may seem more exciting, operational planning is essential for the success of your youth sports program business. This section focuses on the day-to-day operations and internal processes that drive your business forward. By providing a comprehensive roadmap of your resources, workflows, and procedures, you can instill confidence in potential investors that your business is well-equipped for growth.

Here are some key items to include in your operational plan:

• Organisational Structure: Describe the organisational structure of the company, including key roles and responsibilities.
• Key Personnel and Team: Introduce key team members and their qualifications. Highlight how their expertise contributes to the success of the business.
• Operational Workflow and Processes: Provide a high-level step-by-step overview of delivering your product or service, from production to delivery or distribution.
• Resource Requirements: Outline the key resources required to run the business, such as equipment, technology, facilities, and human resources.
• Quality Control and Assurance: Explain how the company ensures the quality and consistency of its products or services, and how it addresses any potential issues.
• Supply Chain Management (if applicable): If the business involves sourcing materials or products from suppliers, describe the supply chain management process.
• Legal and Regulatory Compliance: Discuss any legal or regulatory requirements specific to the industry and how the company ensures compliance.

How to add value to the Operation Plan section:

• Use visuals to outline organisation structures and workflows.
• Outline contingency plans, for example how the company is prepared for supply chain shortages or price shocks.
• Efficiency, efficiency, efficiency. Describe how you have driven efficiency gains for the business.
• Have you considered your business's environmental impact? If so, mention within this section.

The operational section of a business plan does have the potential to be dryer than more exciting elements such as marketing, however, by incorporating creative elements and forward-thinking workflows you can help keep reader engagement high.

The Financial Projections

The Financial Projections section can make or break a business plan. Always include well-researched and accurate projections to avoid undermining your business plan and losing out on potential investment. What to include in the financial projections section:

• Sales Forecast: Provide a detailed projection of the company's sales revenues for each product or service category over the forecast period.
• Expense Projections: Outline the expected operating expenses, including costs related to production, marketing, salaries, rent, utilities, and any other significant expenses.
• Profit and Loss (P&L) Statement: Present a comprehensive Profit and Loss statement that summarizes the business's revenue, cost of goods sold (COGS), gross profit, operating expenses, and net profit or loss for each year of the forecast.
• Cash Flow Projection: Include a cash flow statement that outlines the inflows and outflows of cash over the forecast period. This will help identify potential cash flow gaps.
• Break-Even Analysis: Perform a break-even analysis to determine the point at which the business's total revenue equals total costs, indicating when it becomes profitable.

How to add value to your financial projections section:

• Be prepared to defend your assumptions with data. If you are planning for a high-growth % make sure you can justify this assumption. If in doubt the more conservative the better.
• Include visuals that help readers quickly grasp the trends and patterns in revenue, expenses, and profits.
• Offer different scenarios based on varying assumptions. For example, present a conservative, moderate, and aggressive growth scenario.
• Include key financial ratios like gross margin, net profit margin, and return on investment (ROI).

The Funding Request and Use of Funds Section

This section outlines the financial requirements of the company and how the requested funds will be utilised to support its growth and operations.  Providing potential investors or lenders with a clear picture of how their money will be used will improve the business case for the funds and provide further confidence to investors. What to include in this section?

• Funding Request Amount: State the specific amount of funding you are seeking to obtain from investors, lenders, or other sources.
• Use of Funds: Provide a detailed breakdown of how the requested funds will be allocated across different aspects of the business. Common categories include product development, marketing, operational expenses, hiring, equipment, and working capital.
• Timeline of Funds Utilisation: Outline the timeline for utilising the funds. Specify when and how the funds will be disbursed and the expected milestones or deliverables associated with each funding phase.
• Expected Return on Investment (ROI): If applicable, include information on the expected ROI for investors. Highlight the potential for financial gains or equity appreciation over time.
• Repayment Plan (if applicable): If seeking a loan, provide a clear repayment plan that outlines the repayment period, interest rate, and the proposed schedule for repayment.

How to maximise this section?

• Create a visual timeline for key milestones such as the initial investment and key payback periods.
• Outline risk mitigation plans to instil confidence.
• Reiterate the company's long-term vision and how the funds can help achieve these goals.

As you near the end of your youth sports program business plan, it is crucial to dedicate a section to outlining potential risks. This section holds immense significance as it can greatly influence the confidence of potential investors. By demonstrating your market awareness and addressing challenges head-on, you can instill trust and credibility.

When conducting a risk analysis for your youth sports program car rental business plan, consider including the following:

• Identification of Business Risks: Enumerate the key risks and uncertainties that could affect the business. These risks can be internal (e.g., operational, financial) or external (e.g. market changes, regulatory changes, economic downturns).
• Impact Assessment: Analyse the potential impact of each identified risk on the business's operations, finances, and reputation. Rank the risks based on their severity and likelihood of occurrence.
• Risk Mitigation Strategies: Present specific strategies and action plans to mitigate each identified risk. Explain how you will proactively address challenges and reduce the negative impact of potential risks.
• Contingency Plans: Describe contingency plans for worst-case scenarios, outlining how the business will respond and recover from significant risks if they materialise.

How to make your risk analysis stand out?

• Add context with real-life examples. Are there similar businesses that have dealt with risks successfully in a similar manner to your strategy? This will add credibility to this section.
• Create adaptive strategies that demonstrate your business’s flexibility and adaptability.
• Outlining the responsible person for each risk and how they own it, giving further confidence in your risk management strategies.

Some additional information you may want to include in your business plan for youth sports program:

• Customer Surveys and Feedback
• Letters of Support or Intent
• Legal Documents (e.g., licenses, permits)
• Resumes of Key Team Members

A Business Plan For Youth Sports Program Wrapping It All Up

A business plan is one of the most important documents that you will create about your business. It can literally be the difference between securing additional finance or missing out. Developing your business is not an easy task, however, the opportunity to think about your business in such detail will no doubt help you develop new and important insights along with new ideas and strategies. With all sections of your business plan and especially the financial plan, be prepared to defend your position to potential investors or lenders. This means that you should never publish anything that you can’t back up with additional data or rationale. Business Plans are not created overnight so take the time to research and think about each section properly, always try to support your claims and strategies with market insight and data. We hope you’ve enjoyed reading this guide, if you are looking for more tips on creating a business plan check out our learning centre .Good luck with your next business endeavour! Action Planr

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Learning ZoNe

How to write a business plan for a sports and wellness training center?

Putting together a business plan for a sports and wellness training center can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing sports and wellness training center, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a sports and wellness training center?

What information is needed to create a business plan for a sports and wellness training center.

• How do I build a financial forecast for a sports and wellness training center?

The written part of a sports and wellness training center business plan

• What tool should I use to write my sports and wellness training center business plan?

Being clear on the scope and goals of the document will make it easier to understand its structure and content. So before diving into the actual content of the plan, let's have a quick look at the main reasons why you would want to write a sports and wellness training center business plan in the first place.

To have a clear roadmap to grow the business

Running a small business is tough! Economic cycles bring growth and recessions, while the business landscape is ever-changing with new technologies, regulations, competitors, and consumer behaviours emerging constantly.

In such a dynamic context, operating a business without a clear roadmap is akin to driving blindfolded: it's risky, to say the least. That's why crafting a business plan for your sports and wellness training center is vital to establish a successful and sustainable venture.

To create an effective business plan, you'll need to assess your current position (if you're already in business) and define where you want the business to be in the next three to five years.

Once you have a clear destination for your sports and wellness training center, you'll have to:

• Identify the necessary resources (human, equipment, and capital) needed to reach your goals,
• Determine the pace at which the business needs to progress to meet its objectives as scheduled,
• Recognize and address the potential risks you may encounter along the way.

Engaging in this process regularly proves advantageous for both startups and established companies. It empowers you to make informed decisions about resource allocation, ensuring the long-term success of your business.

To anticipate future cash flows

Regularly comparing your actual financial performance to the projections in the financial forecast of your sports and wellness training center's business plan gives you the ability to monitor your business's financial health and make necessary adjustments as needed.

This practice allows you to detect potential financial issues, such as unexpected cash shortfalls before they escalate into major problems. Giving you time to find additional financing or put in place corrective measures.

Additionally, it helps you identify growth opportunities, like excess cash flow that could be allocated to launch new products and services or expand into new markets.

Staying on track with these regular comparisons enables you to make well-informed decisions about the amount of financing your business might require, or the excess cash flow you can expect to generate from your main business activities.

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your sports and wellness training center.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your sports and wellness training center and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your sports and wellness training center's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your sports and wellness training center, let's explore what information is required to create a compelling plan.

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Writing a sports and wellness training center business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a sports and wellness training center

Before you begin writing your business plan for a sports and wellness training center, conducting market research is a critical step in ensuring precise and realistic financial projections.

Market research grants you valuable insights into your target customer base, competitors, pricing strategies, and other crucial factors that can impact the success of your business.

In the course of this research, you may stumble upon trends that could impact your sports and wellness training center.

You could discover that there may be a growing interest in online fitness classes. People may be looking for more convenient and personalized options when it comes to their health and wellness. Additionally, you might find that there could be an increased demand for specialized training, such as yoga, Pilates, or strength and conditioning.

Such market trends play a pivotal role in revenue forecasting, as they provide essential data regarding potential customers' spending habits and preferences.

By integrating these findings into your financial projections, you can provide investors with more accurate information, enabling them to make well-informed decisions about investing in your sports and wellness training center.

Developing the marketing plan for a sports and wellness training center

Before delving into your sports and wellness training center business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and capital expenditure requirements of a sports and wellness training center

Whether you are starting or expanding a sports and wellness training center, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

Staffing costs for a sports and wellness training center might include salaries for fitness trainers, coaches, and administrative staff. Equipment costs might include treadmills, weights, yoga mats, and other fitness equipment. Additionally, the center may need to purchase supplies such as towels, water bottles, and other consumables.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your sports and wellness training center, it is time to start creating your financial forecast.

What goes into your sports and wellness training center's financial forecast?

The financial forecast of your sports and wellness training center will enable you to assess the profitability potential of your business in the coming years and how much capital is required to fund the actions planned in the business plan.

The four key outputs of a financial forecast for a sports and wellness training center are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's take a closer look at each of these.

The projected P&L statement

The projected P&L statement for a sports and wellness training center shows how much revenue and profit your business is expected to make in the future.

A healthy sports and wellness training center's P&L statement should show:

• Sales growing at (minimum) or above (better) inflation
• Stable (minimum) or expanding (better) profit margins
• A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established sports and wellness training center.

The projected balance sheet of your sports and wellness training center

Your sports and wellness training center's forecasted balance sheet enables the reader of your plan to assess your financial structure, working capital, and investment policy.

It is composed of three types of elements: assets, liabilities and equity:

• Assets: represent what the business owns and uses to produce cash flows. It includes resources such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: represent funds advanced to the business by lenders and other creditors. It includes items such as accounts payable (money owed to suppliers), taxes due and loans.
• Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

Your sports and wellness training center's balance sheet will usually be analyzed in conjunction with the other financial statements included in your forecast.

Two key points of focus will be:

• Your sports and wellness training center's liquidity: does your business have sufficient cash and short-term assets to pay what it owes over the next 12 months?
• And its solvency: does your business have the capacity to repay its debt over the medium-term?

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your sports and wellness training center has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your sports and wellness training center business plan.

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

• Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
• Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
• Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your sports and wellness training center business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting a sports and wellness training center.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

Having this table helps understand what costs are involved in setting up the sports and wellness training center, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of a sports and wellness training center business plan is understood, let's focus on what goes into the written part of the plan.

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The written part of a sports and wellness training center business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a sports and wellness training center business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your sports and wellness training center's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your sports and wellness training center's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

As you build your sports and wellness training center business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your sports and wellness training center, you could emphasize the potential for success due to the area's access to a large population of potential customers. You may point out that the center is located near a major highway, making it easy for customers to reach the facility. Additionally, you could discuss the area's other amenities, such as nearby restaurants, shopping centers, and recreational activities, that may draw customers to your business. Furthermore, you might also highlight the good reputation of the city or region when discussing the location of your training center, as this could help to build confidence in the potential financier.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your sports and wellness training center could offer individual and group training sessions, nutritional advice and personalized fitness plans to its customers. These services would allow customers to get tailored advice to help them reach their physical goals, while also learning how to lead a healthier lifestyle and create a better relationship with food. Group sessions would create a supportive atmosphere and a sense of camaraderie to motivate participants to stay on track with their goals.

4. The market analysis

When presenting your market analysis in your sports and wellness training center business plan, you should detail the customers' demographics and segmentation, target market, competition, barriers to entry, and any regulations that may apply.

The goal of this section is to help the reader understand how big and attractive your market is, and demonstrate that you have a solid understanding of the industry.

You should start with the demographics and segmentation subsection, which gives an overview of the addressable market for your sports and wellness training center, the main trends in the marketplace, and introduces the different customer segments and their preferences in terms of purchasing habits and budgets.

The target market section should follow and zoom on the customer segments your sports and wellness training center is targeting, and explain how your products and services meet the specific needs of these customers.

For example, your target market might include young adults looking to stay fit and healthy. This group can be segmented further by age, gender, activity level, and other lifestyle factors. They are looking for a higher quality of training and personalized coaching that can help them reach their fitness goals.

Then comes the competition subsection, where you should introduce your main competitors and explain what differentiates you from them.

Finally, you should finish your market analysis by giving an overview of the main regulations applicable to your sports and wellness training center.

5. The strategy section

When you write the strategy section of your sports and wellness training center business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your sports and wellness training center could face a variety of risks. For example, there is a potential for injury to customers or staff during physical activities. This could lead to costly medical bills, legal fees, and a reduced reputation for the business. Additionally, there is a possibility for financial loss due to changes in the economy, which could lead to fewer customers or higher costs for supplies or services. To protect the business, it is important to be aware of these potential risks and plan accordingly.

6. The operations section

The operations of your sports and wellness training center must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your sports and wellness training center - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

Your sports and wellness training center might have key assets such as a well-maintained gymnasium and specialized equipment. This equipment could include treadmills, free weights, and other fitness machines. Additionally, the center may have intellectual property such as custom training programs, proprietary exercise methods, and unique fitness classes. These programs could be the foundation of the center's success and may differentiate it from other similar businesses.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will present the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of what goes in your sports and wellness training center business plan, let's look at the solutions you can use to draft yours.

What tool should I use to write my sports and wellness training center's business plan?

In this section, we will be reviewing the two main solutions for creating a sports and wellness training center business plan:

• Using specialized online business plan software,
• Outsourcing the plan to the business plan writer.

Using an online business plan software for your sports and wellness training center's business plan

The modern and most efficient way to write a sports and wellness training center business plan is to use business plan software .

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

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Hiring a business plan writer to write your sports and wellness training center's business plan

Outsourcing your sports and wellness training center business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the sports and wellness training center business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your sports and wellness training center's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your sports and wellness training center business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your sports and wellness training center business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

• Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
• A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a sports and wellness training center. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

• How to write a 5 years business plan
• Business plan myths

Know someone who owns or wants to start a sports and wellness training center? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Gym business plan: a checklist with templates & examples

In this article, you'll find a checklist of everything you need to know to create a business plan for your gym or fitness business.

If you've recently discovered an ambition to start a gym , or this has been your dream for years, we've got you covered!

The first step in your journey is to create a gym business plan. This will include understanding your business's structure, determining your target market and what sets you apart from other gyms (your unique selling point), forecasting future finances, and any further details about your venture.

Your gym business plan is the key to your success. It will help you make better decisions and attract potential investors. Creating a business plan is ongoing; it's not something you do once and then forget about. Your business plan should be flexible and adapt as you move forward. 

You have to consider many elements to ensure your gym will succeed. All stages of your business plan are critical. In this article, we'll be doing a deep dive into understanding the core essentials of creating a fitness business plan.

What is a gym business plan? 

A gym business plan is a document that informs the reader about your company and where it's headed. In other words, it answers essential questions such as:

• How does your business work?
• How are you going to succeed?
• What steps do you need to take to succeed?

According to research, entrepreneurs who write formal business plans are more likely to be successful . 

This is especially true for business owners seeking external financial support. A formal business plan can help new businesses by providing a clear focus for their ideas.

Why it’s important to have a business plan for your gym? 

Simply put, your gym business plan is an organized and detailed process that provides a roadmap for your business. If someone reads it – like a potential investor, for example – they should be able to understand how you expect the gym to progress and succeed over time.

Plus, putting together a business plan with detailed description forces you to take a critical look at your operation as it currently stands and identify room for improvement or new areas of opportunity altogether.

Depending on where your business is located, a well-crafted business plan can serve multiple purposes.

Keep reading for even more reasons you need a business plan from day one!

Taking advantage of a steadily growing industry

The gym industry is booming, allowing gyms to capitalize on this growth. In the US alone, over 87 million people regularly attend the gym and spend billions of dollars annually on membership fees.

And according to projections, the global gym market is expected to reach 434 billion USD by 2028 – a 171% increase from 2021! This steady growth provides room for gym owners to get in on the action and reap the benefits.

By having a gym business plan that considers the health & fitness industry as a whole, you'll be able to capitalize on this growth.

Ensures your business idea is feasible 

If you're considering starting a fitness business, know it will be complex. You have a fantastic idea and think it could take off--but how can you test that theory without launching the business? 

This is where a business plan comes in handy. By working through your concept and creating a well-rounded plan of action, you'll be able to figure out key details like numbers, market trends, and what your competition is doing and save yourself loads of time down the line.

It helps to bring in investors and secure funding 

To secure funding for your gym business from investors, you need a comprehensive business plan. This document helps startup businesses obtain the initial capital they need and provides established companies with funds for expansion.

Would-be contributors usually request substantiated data— such as numbers backed up by facts and figures—before deciding whether or not to invest in a project.

If you don't have a business plan, chances are slim that you'll receive money from sources like investors, banks, or other financial organizations outside your company.

Set and reach goals, both big and small 

Having long-term and short-term goals is a great start, but it's time to take the next step. A successful business plan will contain specific tactics on how you plan to achieve your objectives. 

This might be through your business model, acquiring equipment, hiring new talent, or marketing campaigns.

A successful business needs a clear plan to achieve its goals. Breaking down important goals into smaller, more manageable pieces would be best. 

And remember-- as your business changes and grows over time, so should your plan. Keep it updated regularly. 

Business planning is no longer a daunting task

A business plan is a vital tool for new and established businesses. It provides direction and helps to set the foundation for a successful start. 

By budgeting, analyzing your market, and setting out your goals and strategies, you can make more informed decisions about how to proceed. This process also makes it easier to track your progress over time and assess whether or not you are on track.

Something to consider before creating a gym business plan

Consider the cost of starting a gym. There are many potential expenses, such as equipment, personal trainers, class instructors, insurance policies, property fees, etc.

Also, consider how much time you are willing to invest in this venture – especially during the beginning stages when there is likely to be a lot of work involved in getting everything up and running smoothly.

It can be challenging to maintain a good work/life balance when starting any business; it will probably require working additional hours outside of your usual schedule.

Money and time are essential, but there are other things you need to be successful. 

People skills, marketing know-how, and financial smarts are essential if you want to succeed in the gym business world. It's not going to be easy, but it will be worth it if this is your passion. A solid plan is the first step toward making your dream a reality.

The 11 key elements of a detailed gym business plan

Before you develop your business plan, think about where you are and where you want to see yourself. Keep this vision in mind, as it will help guide you through writing your business plan. There will be countless opportunities wherein consulting your business plan will assist you in making a decision.

To create an effective health club business plan, you will need extensive research on your fitness industry, competitors, and future finances. 

Following these 11 steps, you can build an excellent gym business plan that covers all aspects of your health club.

Step 1: Executive summary

Your executive summary needs to be clear and concise while also grabbing attention. What you want readers to know is:

• Your mission/purpose
• How you'll achieve success (What will make you a success story?)

And finally, your vision for the future. Though it may seem tempting to hurry through this section because it is shorter than other parts of the business plan, don't rush! 

This is your chance to shine and explain what makes your company special. Don't worry if you feel like you have more to say about your goals and vision. You can expand on these topics in your company overview.

Step 2: Company overview

Your company overview is where you get to sell your gym and its potential. Build on your executive summary's vision and mission statement, delving deeper into what makes your gym unique. 

Think of your vision statement as a tagline for your future website. When outlining the purpose of your gym, which audience it will cater to, and how you plan to achieve business goals, also consider including the following: 

Your personal mission statement for the business- i.e., what outcome do you hope to see?

Then, give your readers some information on your background:

• What have you done in the past?
• Have you had any other businesses?
• What is your current status?

This is helpful for investors and partners to know so they can understand where you've been and where you're going. The more they know about you, the more trust they'll have in you.

Step 3: Services and amenities

Outline your strategy in detail: what services you'll offer and how you will develop new offerings. This includes if you need to hire someone or build a facility, such as a spa or a studio. 

This information will help you realize when or where your business requires more funding and extra staff.

By describing your products and services, you can gain valuable insights into your gym's size. Test your vision to determine if you have the necessary funding for these assets. If not, consider how you might acquire the required financing.

Some potential products you could invest in are: 

• Gym equipment like treadmills and rowing machines 
• Specialist equipment to cater to different types of gym-goers, such as bodybuilders 
• Food and drinks like energy drinks or healthy foods 

And services like: 

• Personal training sessions 
• Group classes like yoga, spinning, or body pump 
• Lockers for storing belongings while working out 
• Spa amenities like saunas or massages 
• A swimming pool 
• Physiotherapy

Furthermore, thinking about increasing your market share is a significant next step. You could start by offering pro bono services at local workplaces and schools, eventually introducing a fee.

This way, you can attract larger customers while still providing value.

When creating a business plan - be it for a gym or something else entirely - remember that its purpose is to lay out your objectives easily for potential bankers, partners, employees, and investors.

Step 4: Management team

It is essential to consider the positions you'll need to fill and how these people can help your gym succeed. 

You should write a summary emphasizing their skills and management experience while incorporating what they will be responsible for and any incentives you plan on offering.

Furthermore, creating an employee ladder is vital to establish who or what each new hire will report to so your business can secure its success.

Step 5: Market research and marketing strategy

Marketing is a field where creativity can shine. It's all about identifying different groups of people who would buy your product, coming up with reasons why they should choose you over others, and figuring out ways to get more sales.

Learn more:

Gym marketing strategy

Gym promotion ideas

Gym membership pricing

Best gym features

Even if marketing your fitness business isn't your favorite thing, remember that your marketing strategy will help you lay out a plan for expansion if you do it right. Your first target should be to summarise what you found in your market research. Are you still stuck? 

Consider where you are situated, similar businesses nearby, and who makes up the community around you.

Define your target market here. It could be

• Working professionals
• Senior executives

Or a particular group, like cyclists. After that, try to understand why this specific demographic would join a gym – for example, are they looking for cardio?

After you have completed your market research, take some time to understand your target audience. Ask yourself the following questions:

• How can I make this customer base loyal?
• What makes my company unique?
• What's the best membership package I can offer?
• Is there a need for special equipment or offerings?

In your plan, identify and communicate what makes your business valuable and unique. 

This is called a Unique Selling Proposition (USP), and it will help instill confidence in potential investors that they are making a wise choice by investing in your company. 

Furthermore, detailing marketing strategies in this document provides peace of mind that future income streams are lined up and secure.

There are many marketing strategies you can use to grow your business, including:

• Improving your services
• Advertising and sponsorship
• Loyalty plans and website promotions
• Email marketing campaigns
• Investing in new equipment or technology

Step 6: Competitor analysis - Understanding direct and indirect competitors

To do a competitor analysis, research businesses in your field that offer similar services. These are your direct competitors. 

You can mention indirect competitors, but this section is mainly for an in-depth look at businesses like yours. Depending on your business type, you could have brick-and-mortar and online rivals.

When investigating a competitor, these are some critical areas you'll want to focus on: 

• Services and products they offer 
• Target audience 
• Pricing and business model 
• Strengths and weaknesses

Step 7: Create comprehensive financial projections

Starting a gym requires careful budgeting. Make sure you consider every possible purchase and estimate the cost of each item.

The following are key areas to cover when starting your business:

• Lawyer fees
• Recruiting expenses
• Constructional endeavors
• Exercise equipment for the workplace
• Three months' worth of bills and other operational costs
• An accounting software

It's time to be practical and ascertain how much money you will need to open your gym and make it thrive. This way, you'll get a better understanding of what falls within your budget and what will require additional funding.

Next, you need to prove to investors, stakeholders, and employees that you have a feasible plan for attaining ROI. 

Consider revenue streams such as classes, services provided, and product sales- anything that brings in money. Set down an estimate here based on research and expert opinion.

If you're looking for ways to make money, selling healthy food could be a great option. You could create your protein shakes or energy bars, for example. 

If you plan to sell food, ensure you stay up-to-date with food hygiene standards.

Step 8: Financial forecasting

Your sales forecast for your business's first, second, and third years should be detailed. Specifying the number of active members, you estimate for your first year would also be beneficial. Estimate using:

• Unit sales per month
• Any relevant past data
• How purchases will be broken down (as specified in financial projections)

Step 9: Financial strategy

How can you use your fees in a way that will increase customer registration? For example, if all the other gyms in your area charge higher prices than average, this could be an opportunity to set your business apart by being financially conscious (lowering membership fees or having better offers than competitors).

Consider ways to show your appreciation for loyal customers, such as discounts or complimentary services.

Furthermore, if you're in the process of creating a gym and spa business plan, consider adding discounts for those who use both facilities. For example, many people would love to take advantage of the jacuzzi after working out.

Writing your pricing strategy down will help give you peace of mind about what's to come for your gym.

Step 10: Payment option

An easy and accessible payment system is crucial for any business, let alone a gym. To retain customers , ensure your payment processing is up-to-date and user-friendly. 

Let potential investors know what platform you're using or planning to use, so they can see that you're taking customer experience seriously. A positive buyer experience will encourage loyalty among your clientele.

Step 11: Funding

Make it clear where your business will obtain the extra startup capital it needs. 

This is a chance to be practical about your company. Can you realistically obtain the funding required to reach your targets? Or do you need to readjust your plan?

Below are some vital external resources that might provide the necessary funding:

• Loans from friends or family members
• Crowdfunding campaigns
• Business partners or sponsors

If you are looking to gain investors, be sure to detail where the funding for your project will come from and how much of a return they can expect. You should also include any previous loan applications related to this venture here.

You're almost there!

Now it's time to put all the elements outlined above into a gym business plan. This plan will be a reference point when you need to make tough decisions, help secure investment, and show direction to new employees or partners.

Your next steps to successfully run your gym

Here's a personal checklist to help you ensure that you have everything covered before you open your gym. Use it as a reference point throughout the development process to ensure nothing is overlooked.

• Write a business plan
• Register business
• Apply for a business license and permit
• Open business bank accounts
• Select an online payment platform
• Obtain taxpayer's ID
• Purchase insurance
• Rent/purchase facility
• Purchase/rent equipment
• Secure funding
• Recruit employees
• Drafting contract documents along with any other legal documents required
• Design company logo
• Develop website
• Write website content
• Create social media accounts
• Design leaflets & brochures
• Organize branded uniforms
• Launch party

Any business, no matter how big or small, comes with its fair share of challenges. However, the payoffs in the end always make it worth your while

Starting a gym can be an exciting and rewarding venture. However, it is important to ensure that you are well-prepared with all the necessary information before you open your gym. 

A comprehensive Gym Business Plan detailing the market research, financial projections and strategy, services and amenities, management team, and more should be developed to ensure success. 

Additionally, obtaining the necessary licenses, finding and hiring trainers, investing in the right equipment , and appealing to members with friendly incentives are all important steps.

Gym business plan template & examples

In addition, we've gathered a few of the gym business plan templates and examples below. These samples will provide you with suggested language for your own document as well as guidance on what to include.

Adam Fitness Centre

Grow think's template

PAWSitively Fit Club

Ecogym business plan

Capital Health and Fitness Club

Frequently asked questions on good gym business plan

How can i start my own gym business.

Follow these steps and understand gym business plans:

• Choose your area/location
• Develop a comprehensive business plan
• Apply and obtain all necessary licenses
• Find and hire certified trainers
• Invest in the right equipment for your business
• Appeal to members with friendly incentives

How do I write a business plan for a gym?

To write a gym business plan, you can implement the steps below:

• Executive summary
• Company overview
• Services and amenities
• Management team
• Market research and marketing
• Competitor analysis 
• Financial projections
• Financial forecasting
• Financial strategy
• Payment option

What type of gym is the most profitable?

Out of the gyms surveyed in November 2020, 69 percent of CrossFit gyms were profitable, while half of martial arts gyms reported being in the black.

Is owning a gym a good business?

Owning a gym can be profitable, but you will need more time to make yourself rich. To succeed in this industry, you must put in the effort.

Do gym owners make money?

According to ZipRecruiter, an American jobs marketplace, gym owners in the United States will earn an average of $69,472 annually as of June 2022.

Do gyms make a lot of money?

A gym that is managed efficiently and has a good mixture of members can generate quite a bit of money. For example, if a gym has 1,000 people paying $50 monthly, the gym could bring in $50,000 each month. And if the monthly expenses for the gym are $20,000 per month, the profit would be $30,000 per month.

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How To Write A Professional Business Plan For Your Sports Business

If you are putting together a business plan for your sports business there are some important elements to remember. No matter what type of business you are setting up, you should have a business plan. A business plan summarises everything about it from objectives and strategies to marketing plans and financial forecasts.

One thing not to leave out of your business plan is the necessity for insurance cover. Get a quote for our  Sports Business Insurance  today to ensure you and your business are protected should things not go as planned. If you are running an  after-school club you should consider our  after-school club insurance .

It is an essential tool if you are looking to secure funds from a bank or investor but can also be helpful when talking to new suppliers or customers as it will help to articulate those aspects of your sports business that will be of particular interest. There are lots of online resources to help you to write a plan, but here is a summary of the key points to include:

1.  Outline your objectives – be clear about what you are looking to achieve and how you intend to reach your goal.

2.  Define your business – Provide a clear and accurate summary of your business and what it is about. Outline what produces/services you will provide.

3.  Identify your market – and more specifically your target consumers. Who will you sell to, what are their demographics ie. What age groups, gender are they and what regions of the country do they live in?

4.  Competitive Analysis – what and who could your competitors be? Remember that this doesn’t just have to be direct competitors.

5.  Pricing structure – Be sure to detail your selling price, costs any other investors in the business so you have a clear financial plan. This will help the bank/potential investors to be clear about the opportunity that your business can provide.

6.  Operations – detail the operational side of the business from facilities to employees including management and the structure of the business.

7.  Sales and Marketing – how will you sell your products/services? How will you promote your business and your products? What will the costs be and the expected results?

8.  Demonstrate that you have identified any potential risks and have plans in place in certain scenarios – investors will be more prepared to part with their cash if they can see that a risk assessment has been done.

Get a quote for your business

Other top tips:.

• Allow plenty of time – putting together the right business plan can take time. Not only do you need to gather all of the information required but then you need to sit down and put it together in the right way.

• Start with a template – there are lots of great business plan templates available which are an excellent starting point to help you to build the perfect business plan. Both Princess Trust and Barclays provide great examples.

• Keep the plan clear, precise and professional. Your business plan represents you and your business so it is important to deliver the right impression

• Avoid too much detail in the main body of the plan. Many business plans are simply too long! Keep the body of the document clear and accurate and include any supporting information in the appendix (making sure that you reference it).

• Don’t be afraid to ask advice – review the document with any business colleagues or friends you trust to give you constructive feedback.

So get writing your winning business plan and remember ‘A goal without a plan is just a wish’ – Antoine de Saint-Exupery. 

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Home » Sample Business Plans » Sports

How to Write an Indoor Sports Complex Business Plan [Sample Template]

Are you about starting a sports complex? If YES, here is a complete sample indoor sports complex business plan template & feasibility study you can use for FREE . The real deal in starting a sport facility business is securing a big facility that is large enough to contain a full sized soccer pitch including spectator’s stand, changing room, swimming pool, golf course, tennis court, basketball court, track and field facility and enough parking space.

Building a sport facility can be expensive but you can be rest assured that you will make your money within few years of launching your indoor soccer facility. The fact that you are going to secure a facility big enough to contain normal soccer pitch, spectator’s seats, changing room and parking means that you must truly be prepared for this business.

If your indoor soccer facility is of high quality and it is located close to hotels, you will attract people including local and international soccer clubs that are in your city to play soccer matches.

A Sample Indoor Sports Complex Business Plan Template

1. industry overview.

Building a sport facility can be expensive but you can be rest assured that you will make your money within few years of launching your facility. The fact that you are going to secure a facility big enough to contain normal soccer pitch, spectator’s seats, changing room and parking means that you must truly be prepared for this business.

If your sport facility is of high quality and it is located close to hotels, you will attract people including local and international soccer clubs that are in your city to play soccer matches. The Sports and Recreation Facilities Operation industry is indeed an active industry, players in the industry are basically involved in running indoor or outdoor sports and physical recreation venues, grounds and facilities et al.

It is important to state that the industry does not include businesses such as health centers, fitness centers or gyms et al. The industry is driven by increasing consumer spending on attending sports events and higher participation rates in organized sports especially at community levels.

In recent time, the industry has experienced steady growth in the last five years due to steadily rising consumer expenditure on recreation and culture, and growing spectator sport participation. Despite the fact that overall sport participation is currently at same level as it was in the last five years, participation in amateur sports peaked in 2012 and 2013, which boosted revenue for operators of local, community and grassroots facilities.

Government investment into large-scale sport infrastructure projects is a key source of revenue for industry participants and major redevelopments have also contributed to revenue growth over the last five years.

The Sports and Recreations Facility industry is indeed a very large industry and pretty much thriving in all parts of the world – especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the united states of America alone, there are about 1,579 licensed and registered sports and recreations facilities including those who are into franchising responsible for employing about 14,644 employees and the industry rakes in a whooping sum of $1bn annually with an annual growth rate projected at 1.2 percent.

Over and above, starting a sport and recreation facility business in the United States of America can be some worth stressful, it requires enough cash to acquire land large enough to accommodate the sport complex and also cash required to equip the facility to meet the standard expected by potential users of sport complex.

2. Executive Summary

Mike Clarkson Sport Complex is a standard and well equipped sports and recreations facility that will be located in a growing community in Asheville – North Carolina. Our basic aim of setting up the business is to contribute our quota in ensuring that people who live in Asheville have a capacity to participate in any sporting event or their choice, stay fit by exercising regularly and maintaining a healthy lifestyle.

We have been able to secure a standard in a central and easy to locate location in Asheville. Our sport complex facility has a standard soccer pitch, track and field facility and a standard Olympic size swimming pool and a standard indoor basketball court. We are well equipped to services the whole of the community as well as visitors and travelers.

Mike Clarkson Sport Complex is going to become the number one family – focused sports and recreation facility in the whole of Asheville – North Carolina and we will work hard to build our facility to match the needs of the average family in the community. Our sport complex has enough parking space to accommodate more than the numbers of customers (sports participants and spectators) we will accommodate per time.

We undertook a thorough research and feasibility studies and we were able to come to the conclusion that Asheville community is the right place to start our sport and recreation facility. As a matter of fact, our major aim of starting Mike Clarkson Sport Complex is to encourage people to participate in sports and also to encourage families in the community to cultivate the habit of regularly exercising and to stay healthy.

Our sport complex is specifically designed and built to take care of adults and children, we have active childcare services for toddlers and we have membership packages that are highly discounted for families that enrolled in our fitness center or groups who would want to make use of our sport complex for trainings and games.

Mike Clarkson Sport Complex will be opened 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays in order for us to be able to accommodate people with different time preference.

Which is why we have made provisions effective floodlight system and also to recruit enough staff and to run shift amongst our workforce. We will go out of our way to acquire standard cardiovascular and weight training equipment for our gym and fitness center.

Mike Clarkson Sport Complex is a family owned business with support from the State of North Carolina. The business will be managed by Mike Clarkson, he has well over 15 years of experience as a leading community athletics coach in the United States of America working with top athletes who have gone ahead to win Olympic medals for the United States of America.

3. Our Products and Services

Mike Clarkson Sport Complex is in the sports business to provide sports and recreation facility for residence of Asheville – North Carolina which is why we have been able to put up a facility that can help us achieve the goal. We are optimistic that everyone who make use of our sport complex or enrolled in our gym and fitness center will definitely derive huge value for their money.

These are the services and amenities that will be made available to our clients;

• Oval ground operation
• Athletic field, football field, cricket ground and stadium operation
• Basketball and netball court and arena operation
• Bowling alley operation
• Bowling green operation
• Golf course and practice range operation
• Ice-skating and roller – skating rink operation
• Squash court operation
• Swimming pool operation
• Tennis court operation
• Rectangular field operation
• Golf course operation
• Indoor facility operation
• Other facility operation

4. Our Mission and Vision Statement

• Our Vision of starting Mike Clarkson Sport Complex is to build a world – class sports and recreations facility and also to contribute our quota in encourage families and residence in Asheville to actively engage in sporting activities and also to stay healthy and fit by engaging in regularly exercising of their body.
• Our mission for establishing Mike Clarkson Sport Complex is to create a movement in the community that supports total engagement in sporting activities, health and fitness and to fight against obesity and unhealthy lifestyle.
• We want to contribute our quota towards ensuring that Ashville community produce top athletes that can go ahead to represent United States in the Olympics and other sports competitions.

Our Business Structure

Mike Clarkson Sport Complex is in business to become the leading private sports and recreation facility in the whole of Asheville – North Carolina and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal.

We will ensure that we recruit only the best hands that can help us achieve all that we are set to achieve. Our business will not be built only for the purpose of giving our members / customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees.

We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Sport Complex Manager (Owner)
• Accountant/Cashier
• Marketing and Sales Officer
• Exercise Physiologists
• Fitness Instructor (5)
• Training Assistants (10)
• Customer Care Executive/Front Desk Officer

5. Job Roles and Responsibilities

Sport Complex Manager (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Carrying out staff induction for new team members

Fitness Instructors (5)

• Creates training rosters for members
• Assists members during exercise session
• Guides members on how to make use of gym and fitness equipment

Marketing and Sales Officer (2)

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents Mike Clarkson Sport Complex in strategic meetings
• Helps to increase sales and growth for Mike Clarkson Sport Complex

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Mike Clarkson Sport Complex
• Serves as internal auditor for Mike Clarkson Sport Complex.

Exercise Physiologist

• Responsible for evaluating, researching, and provide advice on coaching.
• Responsible for training
• Engages in recovery practices in all areas of exercise and rehabilitation
• Provides timely information and support on injury prevention, technique analysis, and nutrition.
• Handles any other duty as assigned by the fitness center manager

Client Service Executive

• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

• Responsible for cleaning in and around the sport facility
• Cleans up after customers and clean work area.
• Clears ashtrays as and when required.
• Washes glassware and utensils after each use.
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the sport complex manager.

6. SWOT Analysis

Mike Clarkson Sport Complex is in business to provide sport and recreation facility for sports lovers in Ashville – North Carolina and also help its clients achieve their health and fitness goals and at the same time to make profits. We are aware that there is competition in the sports and recreations facility industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business.

We know that if we get things right before starting our sports and recreation facility, we will not have to struggle before attract loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services of Dr. Garry Larson, an HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Mike Clarkson Sport Complex, Asheville – North Carolina;

One of the obvious strength that will definitely stand as a plus for Mike Clarkson Sport Complex is the fact that our facility is centrally located in a densely populated – residential area in Asheville – North Carolina; our location is in fact one of our major strength couple with the support from the State of North Carolina.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our sports and recreation facility and lastly our membership package is one of the best that anybody living in Asheville – North Carolina can get; it is cheap and affordable.

We critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing sports and recreation facilities and even government own sports and recreation facilities in North Carolina when it comes to acquiring latest gym and fitness equipment and generating the needed hypes that can drive traffic towards our facility.

• Opportunities:

We are centrally located in one of the busiest area and densely populated area in Ashville – North Carolina and we are open to all the available opportunities that the city has to offer. We will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays giving us the advantage to leverage on any available opportunity.

Some of the threats that are likely going to confront Mike Clarkson Sport Complex are unfavorable government policies, demographic/social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our sports and recreation facility is located.

7. MARKET ANALYSIS

• Market Trends

There are several trends controlling different industries. The Sports and Recreation Facility industry has indeed benefited from recent marketing campaigns which is targeted towards encourage people to participate in sports and also to fighting obesity which is becoming rampant, as well as consumer trends toward healthy living.

Going forward, many people who are part of the baby boomers generation are expected to sign up for health and fitness club memberships or make use of sports and recreation facilities in their communities, as they become more health- conscious as they grow older. However, patrons of gyms and fitness centers are anticipated to increasingly pick up membership from less expensive gym and fitness centers as against expensive all-inclusive clubs.

The trend in the sports and recreation facility industry is such that if a sport complex is well positioned in a residential area or a place where people can easily access without much stress, there is the likelihood that the sports and recreation facility will enjoy high patronage.

Just like in other business ventures, the owner of sports and recreation facilities are always looking for ways to increase their market share; they go as far as signing deals with high schools and also community based soccer clubs et al to make use of their facility. Some even go as far as organizing sports competitions on a regular basis.

It is a common trend that as a sports and recreation facility grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people.

Little wonder some sports and recreation facility now have juice bar within their facility to encourage people towards healthy drinking. In order words, it is very important for sports and recreation facilities to continue to improvise if they want to grow their business and generate their target revenues.

8. Our Target Market

We will leave no stone unturned in seeing to it that we attract all that may be in need of ours services at all times. The target market for sports and recreation facilities cuts across people of different walks of life. The fact that people register in sports and recreation facilities cum gyms and fitness centers for various reasons makes marketing the business interesting.

The target market for sports and recreation facilities can be categorized into three various groups. The first group are the people who are looking towards shedding weights and stay health and fit through proper exercising and under the guidance of a qualified fitness instructor.

The other group of people are those who are interested in engaging in one sporting activities or the other either for fun or to compete at a national or international level and the last group of people are those ( schools and sports clubs ) who don’t have the required sports facilities for their students and sports club and would need a standard facility for trainings.

Mike Clarkson Sport Complex will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our gym and fitness center to;

• Working Class Adults/Corporate Executives
• Sport Clubs (soccer team, athletics team, Cheerleaders and choreographers et al)
• Community an Cooperate organization
• Business People/Entrepreneurs
• Government Officials
• Celebrities
• Religious centers
• Applicants/School Leavers
• Sports Men and Women
• College Students

Our Competitive Advantage

People are so in love with sports and keeping feet, as such there are various sports services available to people .No doubt, the Sports and Recreation industry is indeed a prolific and highly competitive industry. Clients will only enroll in your sports and recreation facility if they know that you can successfully help them achieve their health and fitness goals or provide the enabling environment and facility for them to achieve their sports goals.

It is the practice for gym and fitness instructors, coaches and trainers to acquire as much certifications as it relates to their area of specialization; it is part of what will make them stay competitive in the industry

Mike Clarkson Sport Complex is centrally located in a densely populated – residential area in Asheville – North Carolina; this is obviously going to give us an edge amongst our competitive.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our sports and recreation facility cum gym and fitness center and lastly our membership package is one of the best that anybody living in North Carolina can get; it is cheap and affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups sports and recreation facility businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Mike Clarkson Sport Complex is established with the aim of maximizing profits in the Sports and Recreation Facility industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Mike Clarkson Sport Complex will generate income by offering the following services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. It would be hard to create a sales forecast with a newly opened business like sports and recreation facility. This is simply because the statistics that will be provided will be on a short term basis.

Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.

We expect to register a minimum of 500 active members within our first year of operations and then in subsequent year we will grow our membership. Below are the sales projection for Mike Clarkson Sport Complex, it is based on the location of our facility and the services and products that we will be offering to our clients (members);

• First Year-: $200,000
• Second Year-: $450,000
• Third Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our sports and recreation facility.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all we do will be geared towards creating new market channels, increasing sales and increase our market share.

We will leverage on improving on our services and facility to ensure that we win new clients and retain old members. At Mike Clarkson Sport Complex, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price.

As part of our sales and marketing strategies, we will pay attention to the promotion of our sports and recreation facility so as to attract people to enroll and become members of our gym and fitness center. Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, schools and sport clubs.

Part of the marketing and sales strategies that we will adopt are;

• Open our sports and recreation facility with a big party in the n.
• Advertise our sports and recreation facility on national dailies, local TV stations and local radio station
• Promote our sports and recreation facility online via our official website and all available social media platforms
• Introduce our sports and recreation facility by sending introductory letters alongside our brochure to sports clubs, schools, corporate organizations, households and key stake holders in Asheville – North Carolina
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Delivering consistent customer experiences to all our members; making our first impression count positively to those making use of our sports and recreation facility for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our sports and recreation facility
• Adopt direct mailing coupon marketing approach
• Position our signage/flexi banners at strategic places in and around Ashville – North Carolina
• Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family
• Engage on road shows within our neighborhood to create awareness for our sports and recreation facility.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of Asheville – North Carolina which is why we have made provisions for effective publicity and advertisement of our sports and recreation facility.

Below are the platforms we intend to leverage on to promote and advertise Mike Clarkson Sport Complex;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based sport events and competitions
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Asheville – North Carolina.
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and schools by calling them up and informing them of Mike Clarkson Sport Complex and the services we offer
• List Mike Clarkson Sport Complex on local directories/yellow pages
• Advertise our gym and fitness center in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging their members in Asheville – North Carolina.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or a sports club and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

At Mike Clarkson Sport Complex, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a sports and recreation facility; it might differ in other countries due to the value of their money. However, this is what it would cost us to set up Mike Clarkson Sport Complex in the United of America. This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in North Carolina – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
• Cost for hiring Business Consultant – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the sport and recreation facility – $500,000.
• Cost for facility remodeling – $250,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for Start-up inventory – $15,000
• Cost for acquiring gym and fitness equipment or other sports wares – $200,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, clippers, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our grand opening party – $15,000
• Miscellaneous – $15,000

We would need an estimate of $1.5 million to successfully launch a standard and well – equipped sports and recreations facilities in Asheville – North Carolina.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a sports and recreations facility and also the sophistication of the technology used in gyms and fitness centers.

Generating Funding/Startup Capital for Mike Clarkson Sport Complex

Mike Clarkson Sport Complex is a business that will be owned and managed by Mike Clarkson and family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $500,000 (Personal savings $350,000 and soft loan from family members $150,000) and we are at the final stages of obtaining a loan facility of $1 M from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Mike Clarkson Sport Complex is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to pick up membership in our sports and recreation facility cum gym and fitness center is to equip our facility with state of the art gym and fitness equipment et al.

Mike Clarkson Sport Complex will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents:  Completed
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed gym and fitness equipment, electronic appliances, office appliances and suppliers: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress

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How To Write a Sports Agency Business Plan (Template, Sample)

NOV.28, 2022

1. Sports Agency Business Plan For Starting Your Own Company

This business plan outlines the formation of a sports agency. The business plan for a sports agency will help you in several ways to run your business more efficiently. First, it can assist you in defining your business goals and objectives. Secondly, it can help you formulate marketing strategies. As a third benefit, it can help you develop a good financial plan. The fourth benefit is the ability to assess your opportunities and risks. Finally, it can assist you in preparing your business for the future. 

Several sports businesses can benefit from this business plan, such as a gymnastic instruction business plan , personal training business plan , indoor sports complex business plan , fitness center business plan , etc.

2. Executive Summary

The business.

The [Company] is a professional [sports name] representation and scouting agency. The company will be based in [Country]. As a full-service provider of [sports name] representation services, the company will address the needs of domestic and international clients.

The agency’s focus will be on providing athletes with a well-rounded and comprehensive approach to enhancing their athletic, personal, and professional abilities. 

The sports agency business plan sample includes contract negotiation, player representation, player scouting, and player management. The company strives to provide our clients with the highest quality service and support so they can focus on their craft. It is our goal to help our clients achieve their goals, whether they are on or off the field.

Business Target

The company expects to generate revenue by charging commissions on contracts it negotiates for clients. The purpose of writing a business plan for a sports agency is to help in contract negotiation, marketing, public relations, financial planning, and investment advice.

The company aims to become the premier sports agency in [Country]. This goal will be achieved by expanding into new markets and acquiring other sports agencies.

3. Company Summary

Company owner.

[Company] will be owned by [owner name]. The company owner has put his time, money, and energy into starting the company and is experienced in sports. He has been serving in various sports agencies for the past 15 years.

Why The Sports Agency Is Being Started

The [owner name] had over 15 years of experience as a professional athlete, as well as experience working for a sports agency. His extensive experience in the sports industry has given him an understanding of how to start a sports agency business. His services will be available to athletes at all stages of their careers, from high school to professional. 

How The Sports Agency Will Be Started 

The sports management agency business plans to enhance this business in a way that every athlete will find it a perfect place for their representation, contract negotiation, marketing and branding, public relations, and event planning.

The operational business plan includes a small staff of employees, including a general manager, an assistant general manager, and a few support staff members. A variety of marketing techniques will be used to attract clients, including online advertising, print advertising, and word-of-mouth.

In collaboration with financial experts, [Owner Name] forecasts the following startup costs, including expenses, assets, investments, and loans.

Below is a list of detailed start-up requirements, total startup expenses, total assets, total start-up funding, total funding required, total assets, total liabilities, total planned investment, total capital, total liabilities, and total funding:

4. Services Of Sports Agency

The purpose of the business plan sports agency is to raise $, for the development of a sports management company, the services of the business plan include:

• Contract negotiation and execution with sports teams and leagues  
• Providing training, sponsorship, and financial advice to athletes 
• Providing endorsement and marketing advice to players 
• Supporting a player’s transition to retirement 
• Assisting the family of a player with concierge services 
• Organizing and executing special events for players or teams 
• Organizing a player’s or team’s travel and accommodations 
• Media relations assistance for a player 
• Maintaining a team’s website and social media accounts
• Provide athletes with an opportunity to showcase their talents in front of scouts and coaches by organizing tryouts and open practices
• Follow the latest developments in the sports industry
• In starting a sports management company, the owner has to hire professional staff and experienced management.
• Providing legal services to clients
• Helping the athletes with publicity
• Helping clients get the best insurance policies

5. Marketing Analysis

The most important component of a sports agency business plan example is its accurate marketing analysis. The company’s marketing analysis includes market trends, market segmentation, business target, and product pricing.

Market Trends

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The sports agency industry is predicted to grow in the number of agencies, clients, and money spent on its services in the next three years.

Marketing Segmentation

Marketing strategies for sports agencies in sports agency business plan examples vary depending on their target clientele. For example, if the agency targets professional athletes, its marketing strategy will make use of sports media, online advertising, and personal networking to reach this demographic. 

This business plan will explain how to start a sports management company that caters to both individuals and teams. The goal of this sports agency is to become the exclusive agent for all professional athletes in the United States. This will be accomplished by providing a higher level of service and support to clients than any other sports agency in the country. 

Product Pricing

Depending on the target market and the services provided, the price of a sports agency’s products can differ greatly. For example, a high-end sports agency that caters to professional athletes may charge a much higher rate than a smaller agency that caters to amateurs. The fees charged by sports agencies are usually hourly or flat.

6. Marketing Strategy Of Sports Agency

Competitive analysis .

According to the sports marketing agency business plan competitive analysis, the landscape of sports agencies is extremely competitive. Many large, well-established firms have been in business for many years. In addition to their substantial resources and experience, these firms are well-connected in the industry. Smaller firms are also trying to break into the industry.

Sales Strategy

After analyzing the sports agency business plan pdf which includes marketing analysis, the sales strategy is designed to generate revenue and profit for the company. This strategy includes a plan for marketing, advertising, and public relations. Additionally, it includes strategies for acquiring new clients, retaining existing clients, and expanding the company’s reach.

Sales Monthly

The Sports Agency plans to generate monthly income through the sale of sports performance training services. The sports performance training program will generate revenue for the agency by selling memberships.  According to our experts, the following sales are expected monthly.

Sales Yearly

The sports agency sales business generates revenue by selling sports merchandise, tickets, and other services. According to our experts, the following sales are expected yearly.

Sales Forecast

Our sports agency anticipates relatively consistent sales throughout the year. In terms of sales, we don’t expect any major spikes or dips, but rather a steady stream of revenue. Below is a forecast of our sales:

7. Personnel Plan Of Sports Agency

Company staff.

[Owner] will hire professional company staff in starting a sports agency business. The Company operations will require the following employees:

• VP of Business Development 
• VP of Client Services 
• VP of Marketing 
• Director of Human Resources 
• Director of IT 
• Financial Analyst 
• Administrative Assistant 

The support staff will also be needed, including but not limited to

• Receptionist 
• Office Manager 
• Accounting Clerk 
• Marketing Coordinator 
• HR Specialist 
• IT Specialist 
• Executive Assistant 

Furthermore, the company will need some field staff, including but not limited to

• Event Managers 
• Event Coordinators 

Average Salary of Employees

The average salary for sports agency employees is $60,000. The salary is based on the average salary of all employees, including those in administration, marketing, and sales.

8. Financial Plan For Sports Agency

Financial experts helped [owner] analyze the company’s financial needs and develop a financial plan for how to get into a sports agency. A three-year financial plan is developed by them to outline the company’s development.

Important Assumptions

The following are important assumptions for the financial plan of the sports agency:

Although these assumptions are quite conservative, deviations are expected to be limited to a level that won’t affect the company’s major financial strategy.

Brake-even Analysis

Below is a breakdown of the sports agency’s fixed and variable costs:

Table that shows monthly break-even Analysis

Projected Profit and Loss

The following is the projected profit and loss for a sports agency. 

Profit Monthly

Gross Margin Monthly 

Gross Margin Yearly

Projected cash flow.

The following column diagram shows the projected cash flow.

The following table shows detailed information about pro forma cash flow, subtotal cash from operations, subtotal cash received, subtotal spent on operations, subtotal cash spent, and general assumption.

Projected Balance Sheet

The following projected balance sheet shows data about the pro forma balance sheet, total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities, and capital.

Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, and net worth.

• How do sports agencies make money? 

Sports agencies make money in many ways. They charge commissions on contracts they negotiate for their clients. Alternatively, they can charge a fee for their services, which could include marketing, public relations, and contract negotiations.

• How do sports agents get clients?

Sports agents gain clients by building relationships with coaches, scouts, and others in the industry. Additionally, they attend events and meet with potential clients.

Download Sports Agency Business Plan Sample in pdf

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Sporting Goods Retail Store Business Plan

Start your own sporting goods retail store business plan

Sportsuchtig

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The purpose of this business plan is to secure a seven-hundred thousand dollar ($700,000 to $800,000) conventional business loan from a financial institution in order to purchase the assets of the business known as Sportsuchtig. It will be purchased by Johnson Sporting Goods, LLC, a limited liability company formed for this purpose by John and Lisa Johnson. The business will continue to be known and operated as Sportsuchtig.

Sportsuchtig sells quality sporting goods equipment for the entire family, primarily focused on and specializing in baseball and softball equipment, apparel and accessories from major manufacturers such as Easton, Louisville Slugger, Wilson, Worth, Mizuno, Miken, and Under Armour. The company was established as a retail store in 1986 and created an Internet sports store in 1996. The company currently operates with 10 employees out of a 7,400 square foot facility which houses the combined retail store, call center, office, and product warehouse. Over the last 3 years the company has averaged $2.5 million in sales and a gross margin of 25%, with 52% of the sales generated by the website and 48% coming from the retail store.

In the last 3 years, Sportsuchtig has generated verifiable pre-tax income averaging $194,000 and total owner’s benefit averaging over $323,000. This is a strong business that is positioned well for accelerated growth. We believe the business can reach revenue levels of over $5 million in 5 years by implementing this business plan. Sales are projected to be flat in year one and then grow at 20% in years 2-5. This growth forecast is based on the assumption that the company acts on these key opportunities:

• Redesign, upgrade and marketing of the Internet store.
• Relocating the existing retail store.
• Adding additional product lines for sports played in other seasons than baseball/softball.
• Creation of an outside sales team to gain a significant share of the team sales market.
• Optimization of inventory purchasing, management and tracking.

We will plan to relocate the business near the end of year 1 which should help position us for increased retail sales beginning in year 2. The website will be redesigned in the first 6 months and the Web marketing strategy will be timed to coincide with the implementation of the new site. Expansion into at least one new product participant segment will be planned for each year, beginning in year 1. An outside sales team manager will be hired in year 1, but ramp-up of the sales team is not planned until early in year 2.

The business will be managed by owner John Johnson who will act as President and CEO. Mr. Johnson’s high technology and sports business backgrounds, coupled with his entrepreneurial experience, makes him the ideal leader to drive this sporting goods retail/internet endeavor. He spent almost 20 years leading research and development efforts for high technology stalwarts such as Lucent Technologies and ;Motorola Systems, and was a founding employee and Vice President of a high-tech startup. Mr. Johnson also founded and currently owns two other businesses, Johnson Enterprises, LLC and Johnson Investments, LLC. Johnson Enterprises, LLC sells, designs, and constructs custom game courts (basketball, tennis, etc.), synthetic putting greens, and sporting goods products. Mr. Johnson received a Bachelor of Science in Computer Science from Stone College in Boulder, Colorado and a Masters in Business Administration from the University of Illinois.

1.1 Objectives

• Maintain or exceed in year 1 the recent two-year levels of sales ($2.5 million), gross margin (25%), and net margin (12%).
• Realize an annual sales growth rate of 20% in years 2-5, reaching over $5 million in sales by the end of year 5.
• Improve gross margins from 25% to 35% by the end of year 5.
• Improve net margins by the end of year 5.
• Redesign and upgrade the Internet e-commerce store by the end of the first year.
• Increase website site traffic 50% and sales 20% in years 1-5 by investing in aggressive Web search optimization and marketing.
• Enhance the retail store location in the second half of year 1 by relocating the current store from its current location to a more prime location in the metropolitan area.
• Establish relationships with local nonprofit organizations, to help underprivileged children build confidence and self esteem through youth sports programs.
• Run the business as a family-run and -oriented business with emphasis on truth, integrity, quality relationships, fun, and giving back to the community.

1.2 Mission

To become the sports equipment supplier of choice, based on product expertise, price, quality, and level of service, by developing a long term relationship with our customers. Become the “family expert” for sporting goods equipment by treating customers like friends and family and by maintaining an experienced, knowledgeable, and caring staff that can help the customer make the right purchase for them, whether they are individuals outfitting their family, or coaches, athletic directors and league representatives supplying their teams.

1.3 Keys to Success

• Upgrade the website so that it is more professional and user friendly, offers incentives, features, and promotions to draw customers back to the site repeatedly, and is optimized for maximum search results.
• Relocate the existing retail store to a more densely populated, growing location.
• Negotiate optimal agreements with the major suppliers that allow us to improve margins, hold down costs, and maximize the control and turnover of our inventory.
• Implement a state-of-the-art, computerized inventory management system to improve inventory turnover and tracking.
• Expand the product line by offering equipment for additional sports that are typically in demand during current Sportsuchtig slow seasons.
• Create an outside sales team that calls on schools, leagues, and associations and is known for product expertise and top service.
• Train employees on product features and on how to provide family-oriented sales and customer support.
• Train an existing employee, or hire from outside, a store manager to cover for and be the backup for the Owner/President.
• Advertise and market in areas where our target customer base can learn about our retail and internet stores.
• Build a reliable operations infrastructure that is ready to serve customers, prepare accurate billing and accounting, follow up on orders and shipping, manage the Web site, and maintain a close watch on expenses and collection of accounts receivable.
• Be an active member of the community by participating in nonprofit activities and by sponsoring local sports teams, leagues, and tournaments.
• Ensure through daily management practices that the values of The Sportsuchtig mission are followed, so that a successful and growth-oriented business is developed and maintained.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Sportsuchtig sells quality sporting goods equipment for the entire family, primarily focused on and specializing in baseball and softball equipment, apparel and accessories (although we do sell a small amount of volleyball, basketball and football equipment). The company was established as a retail store in 1986 and created an Internet sports store in 1998. The company currently operates out of a 7,400 square foot facility which houses the combined retail store, call center, office, and product warehouse. Over the last 3 years, the company has averaged $2.5 million in sales and a gross margin of 25%, with 52% of the sales generated by the website and 48% coming from the retail store.

The retail store is open Monday through Saturday from 9:00 am to 7:00 pm and is closed on Sunday. Orders are retrieved four to six times daily except on Sunday and the 800 call center number is staffed during retail store hours.

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2.1 Start-up Summary

The startup expenses include Legal Fees for services in regards to the purchase of the business such as the Letter of Intent, the Asset Purchase Agreement, due diligence activities, and the business organization. The Accounting fees are for services regarding the business evaluation and due diligence activities. Rent and insurance for the retail facility must be prepaid before the business takeover. Also listed are expenses related to the creation and production of this business plan.

The startup assets listed are the assets that are being purchased. The purchase price of $1 million for the business is based almost entirely on the value of the assets. The large majority of the company assets, almost $900,000 worth, will reside in inventory. The $25,000 of current assets include furniture, fixtures, display cases, and accounts receivable. The $25,000 of long term assets include 7 computers and a server, printers, and associated software.

The starting cash of $50,000 is working capital to cover 2 months of expenses ($45,000), to provide for initial marketing efforts and as a contingency fund to cover unforEseen expenses related to the takeover of the business.

The purpose of this business plan is to secure a $700,000 conventional or SBA loan for the purchase of the business. The remainder of the purchase and startup costs ($300,000) will be financed through owner investment.

2.2 Company Ownership

The assets of Sportsuchtig are being purchased by John and Lisa Johnson. The company will be organized initially as a Limited Liability Corporation named Johnson Sporting Goods, LLC, doing business as Sportsuchtig.

Sportsuchtig will sell the latest and most popular name-brand sporting goods, apparel, and accessories. Consumers will be educated as to the proper size, style, fit, and design needed for their particular use. Initially these sporting goods will be for the sports of baseball, softball, volleyball, basketball, and football, with the focus primarily on softball and baseball.

The products are purchased from the top manufacturers in the world, such as Easton, Louisville Slugger, Wilson, Worth, Mizuno, Miken, Under Armour, Jugs, Adams, ATEC, Playmaker, TrueSports, Bike. Inventory is tracked through our POS cash register and computerized tracking system. Each day we will be aware of the style, size, and quantity of every item sold in the retail and internet stores.

The general list of products initially to be offered includes the following:

Baseball/Softball Equipment

Baseball Bats, Baseball Gloves, Batting Helmets, Batting Tees, Bases, Catcher’s Equipment, Bat Hangouts, Batting Gloves, Easy Toss Machine, Instant Screens/Nets, Hit-N-Stik, Equipment Bags, Hats, Training Aides, Sunglasses, Baseballs, Softballs, Shoes/Cleats, Umpire Equipment, Ball Buckets, Eye Black, Scorebooks, Pitching Machines, Backstop/Batting Cages, Ball Feeders, Protective Screens, Field Maintenance Equipment, Ankle/Knee Braces, Athletic Supporters, Sliding Shorts, Coaches’ Shorts, Coaching/Training Aids & Videos, Wraps, Ice Packs, First Aid, Mouth/Lip Guards, and Protective Aids.

Baseball/ Softball Uniforms & Apparel

Uniforms for Men, Women and Youth. Uniform Jerseys, Uniform Pants, Uniform Hats, Socks, and Belts. Custom screen printing of uniform names and numbers.  Under Armour Gear – Heat, Cold, All Season, Turf, Loose, Performance, and Street. Manufacturer T-shirts and caps.

Volleyballs, Volleyball Bags, Portable Scoreboard, Knee Pads, ClipBoard, Volleyball Carts.

Basketballs, Basketball Systems/Hoops, Basketball Courts, Basketball Fencing, Lighting Systems.

Footballs, Shoulder Pads, Knee Pads, Thigh Pads, Helmets, Gloves, and WristCoach.

Synthetic putting greens.

Future Products

After the assumption of the business, we will look to increase our product line laterally by offering additional product categories. Initially, this will be done to increase revenue in months that are historically slower for Sportsuchtig.  We will also significantly grow the existing Volleyball, Basketball, and Football lines in year 1. 

We will evaluate introducing products for the sports of Soccer, Field Hockey, Lacrosse, Hockey, Golf, Swimming, Tennis, Wrestling, Running and Cheerleading. We will also evaluate the introduction of Major League and College sports team logo apparel such as NFL, NBA, MLB, NHL, NCAA and NHL.

In addition, in order to serve the older and more affluent sports participant, we will evaluate less vigorous and more relaxing sports lines such as camping, fishing, and golf.

Market Analysis Summary how to do a market analysis for your business plan.">

The sporting goods market as a whole is a multi-billion dollar industry, with retail sales of sporting goods reaching $45.8 billion in 2003. Sales are expected to grow 2% in 2004 to $46.7 billion. The personal consumption of sporting goods is forecast to grow at an annual compounded rate of 4.8% between 2004 and 2007. Retail sales at sporting goods stores are very sensitive to the health of the economy, because most sports are a leisure activity. Spending on sporting goods correlates strongly with consumer confidence and level of personal disposable income.

The sporting goods market has a myriad of segments that can be categorized by product, sport, geography, behavior, participation, organization and standard demographics. Demographics play a big part in sporting goods sales, since population growth and age groups distinctly impact sport participation.

Our main sales categories break down customer groups by Sports Participation – ie., for which sport(s) the person is buying equipment. These customers have needs based on the specific sport(s) in which they participate. For example, Baseball participants are looking specifically for baseball equipment, uniforms, training aids, etc. We will initially focus on players of Baseball, Softball, Volleyball, Basketball, and Football.

However, in terms of marketing, we will take different approaches to attracting the attention of potential customers based on their relation to the sport or sports player (customer type), and on their buying method/location (retail/online).

• Customer Type – These customers have needs based upon the type of role they play in regards to the sports participants.  For example, many times those making sporting goods purchases are not those actually participating in the sport, but instead are parents, athletic directors, and coaches.  These segments include: Individual Participants, Parents, League Representatives, Independent Team Coaches, School Athletic Coaches and Directors, Sports Performance Businesses. 
• Retail/Online  – For retail stores, geographic and demographic divisions are critical, especially in understanding the different needs of our local and online customers. Appeals to soccer moms work one way in the local paper, where the convenience factor is a nearby location with great customer service, and a different way online, where convenience may come in the form of free shipping for larger orders, or free telephone assistance in choosing a size.

4.1 Market Segmentation

Sportsuchtig’ market is both nationwide (even some international) via the internet store, and local, via the retail store, in the local metropolitan region. Market segmentation for Sportsuchtig has several layers and can be analyzed and targeted from many different angles.

The targeted customer market will be segmented in multiple layers as follows:

Sports Participation – These customers have needs based on the specific sport(s) in which they participate. For example Baseball participants are looking specifically for baseball equipment, uniforms, training aids, etc. The National Sporting Goods Association (NSGA) reports in a 2003 report on sports participation in the U.S. for those 7 years of age and older, that there were over 256 million sports participants in 2003 (some participated in multiple sports). The major sports participation segments initially for Sportsuchtig:

Baseball – According to the NSGA 2003 report, for those 7 years of age and older, over 14.6 million people participated in Baseball. Of these 14.6 million, 4.5 million were aged 7-11 and 4.1 million were aged 12-17. Softball – According to the NSGA 2003 report, for those 7 years of age and older, over 11.8 million people participated in Softball. Of these 11.8 million, 1.9 million were aged 7-11 and 2.9 million were aged 12-17. Volleyball – According to the NSGA 2003 report, for those 7 years of age and older, over 10.4 million people participated in Volleyball. Of these 10.4 million, 1.3 million were aged 7-11 and 3.4 million were aged 12-17. Basketball – According to the NSGA 2003 report, for those 7 years of age and older, over 27.9 million people participated in Basketball. Of these 27.9 million, 6.3 million were aged 7-11 and 7.9 million were aged 12-17. Football – According to the NSGA 2003 report, for those 7 years of age and older, over 8.7 million people participated in tackle Football and 9.3 million in touch Football. Other Sports (Future for Sportsuchtig) – According to the NSGA 2003 report, for those 7 years of age and older, over 173.4 million people reported participating in other sports than those that Sportsuchtig currently targets. This represents a huge growth opportunity for Sportsuchtig as it moves to target these sports segments.

These millions of participants are all potential customers for the internet store. The local area has a large number of youth recreation, adult recreation, and school leagues for these sports.

Customer Type – These customers have needs based upon the type of role they play in regards to the sports participants. For example, many times those making sporting goods purchases are not those actually participating in the sport, but instead are parents, athletic directors, and coaches.

Individual Participants – These are the actual sports participants. Typically, these would be adult participants or older youths who have the technical knowledge and disposable income to purchase sporting goods equipment and apparel on their own. Parents – Parents buy on their own, or are present during the purchase of over 90% of sporting goods purchases for youths ages 5-18. This segment can be heavily influenced by their children in regards to the “hot” or best products. They are also the segment in most need of technical assistance from sporting goods store staff. League Representatives – Members of adult and youth athletic associations are responsible for league equipment and uniform purchases to outfit league teams. Long-term relationships and sponsorship participation are important to this segment. They usually have technical proficiency and want to deal with someone that is on or above their technical level of expertise. This segment is usually well informed about recent product offerings and can be a solid channel for introducing new products. They are also a marketing channel to all the participants and parents involved with their league. Independent Team Coaches – Typically those organizing and coaching adult sports teams, or individual advanced youth teams (such as AAU teams), they are responsible for the design and purchase of their individual team uniforms. School Athletic Coaches and Directors – Public and private middle and high school athletic directors must outfit their teams with high quality sporting goods equipment and uniforms. Establishing ;relationships with this segment is difficult, but can be lucrative if all of the school’s sporting goods needs can be met. Sports Performance Businesses – These are organizations that sell services to enhance the participant’s performance in his or her sport. Many times, they operate recreational/training facilities and offer individual or team training programs. Selling equipment to these facilities provides a channel, not only to the facilities’ customers, but also to the many area school and league coaches, who are typically part-time employees of these companies.

Retail/Online  – It is critical for us, as a retail store, to understand the demographics of our different sales bases.

National – The demographic for the internet store is truly nationwide. The potential customer segment is all of the 256 million sports participants that have access to the internet. Products have been sold and shipped from this site to most of the 50 states in the U.S. In fact, products have also been sold internationally in Japan, Singapore, etc. Metropolitan Area – The metropolitan area has a population of just over 1 million. This area is made up of 13 counties and cities and grew 15% from 1990 to 2000.  Jansen county is the county where most of Sportsuchtig current retail customers live. Jansen county has a population of 278 million and a recent growth rate of 2%.  Jansen county alone has 52,000 students, 36 elementary schools, 12 middle schools, and 10 high schools. The other largest counties – Jefferson and Lucas – are growing at 1.5% and 2.3% respectively. We believe that relocating the retail store north will provide significantly better accessibility for the sports participants in these counties, especially with the opening of the new highway around the western edge of the metropolitan area.

4.2 Target Market Segment Strategy

The focus will initially be on the Baseball and Softball participant segment, because this is Sportsuchtig’ current core competency and because the number of participants, both nationally and locally, is quite large. We will look to leverage current Sportsuchtig relationships in this segment and move aggressively to increase sales and margins through a targeted marketing campaign.

We will then strategically target other participation segments to try and increase sales during the non-peak baseball/softball sales months. This is a huge opportunity for growth for the company, as evidenced by the large number of participants present in the other participant segments. Changing tastes in sports and strong sales of sporting goods in recent years partly reflect the changing composition of the U.S. population. In particular, the number of older (and more affluent) people has increased rapidly in the past decade. As the Baby Boomers age, they participate less in vigorous sports like baseball, basketball, and tennis, and more in relaxed sports like camping, fishing, and golf. We believe quickly moving into at least one sport that serves this aging market to be critical to meeting sales goals.

Due to the fact that the company has both an internet store and a retail store it is important to understand the market segmentation and demographics on both a national and local level. The internet store has made substantial sales (almost 1.3 million in 2003) with a weak user presentation experience and basically no Web marketing strategy. The analysis of the number of sports participants nationwide, not to mention internationally, illuminates the fact that attacking this nationwide segment through a focused Web strategy could bring significant returns.

4.3 Industry Analysis

In the U.S., about 20,000 companies operate retail sporting goods stores, with combined annual revenue of $25 billion. Most operate a single retail location. Large chain operators include Sports Authority ($1.4 billion revenue), Gart Sports ($936 million), Dick’s Sporting Goods ($2 billion – including the recent acquisition of Galyan’s), and Hibbett Sporting Goods ($241 million). The industry is highly fragmented. There are 150 companies with more than 5 stores, but the 20 largest chains hold only about 35 percent of the national market.

Sporting goods stores vary according to format and merchandise. Large format stores (Dick’s, Sports Authority), also known as “Big Box” stores, are from 20,000 to 100,000 square feet, stock a large number of items, and are typically found as anchor stores in strip malls or in stand-alone locations. Traditional sporting goods’ retail stores (Happy Sports, Don’s Sporting Goods in the metro area) are from 5,000 to 20,000 square feet, carry a more limited number of items, and are typically found in strip or enclosed malls. Sportsuchtig falls into this traditional format with 7,400 square feet, 2.5 million in sales, and 10-12 employees. Large format stores typically have more than $5 million in annual revenue and more than 50 employees. raditional retail stores typically have $1-$5 million in sales and 10-50 employees. In the U.S., there are about 8,000 large-format and traditional sporting goods stores, with 50% of industry revenue.

Sporting goods are also sold by mass merchandisers like Wal-Mart, Kmart, and Target, and by catalog and Internet retailers like Cabela’s and L.L. Bean. Although large chains sell a broad range of merchandise at lower prices, small local stores can successfully compete by offering better service or specializing in a particular sport(s). Because the equipment of many sports is very technical, knowledgeable salespeople are a strong competitive factor. Employees must be trained to understand and explain differences. Companies typically try to recruit employees who are avid sports’ participants.

Marketing is typically through a combination of advertising and sports events. Advertising is most often through newspaper ads, inserts, direct mailings, and sometimes radio. Word-of-mouth advertising is especially important to traditional sporting goods stores that provide superior service and expertise. Many companies sponsor local sports events or competitions and host appearances by sports celebrities. Some stores provide technical services and “participation areas” like basketball hoops, putting greens, and climbing walls. In addition to selling individual items, many stores (Happy, Don’s) specialize in selling team uniforms and equipment to local schools and clubs.

Inventory management is a major concern for all sporting goods retailers because of the large numbers of items they sell and the short selling season for many sports. Insufficient inventory produces missed sales, but excess inventory can’t easily be sold once a sports season is over. Many companies use highly sophisticated computerized inventory management systems.

4.3.1 Competition and Buying Patterns

The competition for Sportsuchtig’ retail store in the metropolitan area includes one large format sporting goods chain with 4 locations, 2 well known traditional format sporting goods stores with 1 location each, and around 18 specialty, or niche, sporting goods stores.

The large format store is Dick’s Sporting Goods, which is based in Pittsburgh, Pennsylvania. With its recent purchase of Galyan’s Trading Company, Dick’s now has annual sales of over $2 billion and operates 221 stores in 32 states. Dick’s has 4 big box stores in the metropolitan area. Dick’s offers a very wide variety of sports equipment and products, but the selection within each sport is usually limited and narrow. Their stores are big and impressive and found in upscale areas. The stores appear to be under-staffed, as it is usually hard to find ready assistance. Once found, the employees are not very knowledgeable in regards to product offerings and/or location of the products in the store. Most of the time the employees are teenagers. Products are generally priced higher than the competition, although they do have frequent sales and discounts. They utilize a “Score Card” discount club program that allows frequent customers to benefit from specials and discounts once they reach a certain level of points based on past purchases. They actually give the customer a credit-card-sized card to present when making purchases. They utilize the information gathered during registration for this program to send direct mail and email offers to the members. Customers generally purchase from Dick’s when they don’t need technical assistance, a generic product with small selection is sufficient, and price is not a driver. Dick’s is the most dominant and visible player in the market, because of their advertising and high profile stores. Dick’s also has a Web store from which they sell products and provide store location services.

The two traditional sporting goods stores in the metropolitan area are Don’s Sporting Goods and Happy Sports. Both of these stores are very well known and have been in the local market for over 30 years. These 2 stores are in the same class and format as Sportsuchtig.

Don’s Sporting Goods had been a family owned business sice 1952, until it was sold in June of 2004 to a publicly traded company. Don’s had annual sales in 2003 of around $18 million and operates eight warehouses and showrooms in this region. It operates one showroom in the local area at its headquarters in the near west end. Don’s showrooms are usually around 3,000-3,500 square feet and contain many sports but very sparse selection. The store layout is changed frequently, following the seasonality of the sports. Typically their store staff members have technical knowledge and can help customers determine the right product for them. Don’s strength is in its 35-40 strong nationwide sales force that specializes in the distribution of team uniforms and school equipment. Don’s also has a nice Web site and e-commerce store from which they sell individual and team products.

Happy Sports is family-owned and opened in 1970. They operate one retail store in a west-end shopping center. The store is around 4,500 square feet and offers many different sports products. The store has been upgraded in recent years and the variety and selection are broader now than in previous years. They claim to have a knowledgeable staff but personal visits to this store have proven this not to be true. Happy also has a fairly strong Team Division which sells to schools and recreation leagues. Happy also utilizes a credit card size “Discount Card” that allows frequent customers to benefit from specials and discounts once they reach a certain level of points based on past purchases. They recently did an advertising campaign through local radio stations. They have a Web site that lists some of their products but it is not e-commerce, as you can not purchase products directly from the site.

Play It Again Sports is part of a 450-store national franchise chain that has been operating since 1988. They have 4 franchises in the local area. Play It Again’s niche is that they buy, sell, and trade used and new sports equipment. They claim that because their customers can sell or trade-in their used gear for cash or store credit that they are able to get deeper discounts and better prices on really great used and new equipment. Generally these stores appear to be poorly staffed, both from a numbers and a technical knowledge standpoint. We found their prices not much more competitive than those at Dick’s.

The 18 or so specialty stores found around the local metropolitan area specialize in golf, tennis, soccer, biking, swimming, running, etc. Most operate very small, 1,000-1,500 square foot, stores. As Sportsuchtig moves into other sports, some of these will become direct competitors. For example, All About Soccer operates 2 stores – one in the west end, and another on the south side. They focus purely on Soccer products – balls, shin guards, and cleats.

The competition for our Internet store is significant. There are many Internet sports stores vying for the online customer’s dollars – over 50. The most significant of these include big box stores like Dick’s and The Sports Authority, but also smaller more traditional ;companies such as Fog Dog, Blackwater, Annaconda, Direct Sports, Bassco, Big 5 Sporting Goods, Planet Sports, Baseball Corner, and Baseball Express.  Most of these internet stores offer a full range of sports products and their Web sites are professionally done and usually feature tools designed to draw the customer back to the site repeatedly.

We believe the internet store has done extremely well to date against this competition and that with an improved Web site design and a Web marketing strategy we can significantly increase our sales through this channel. On the retail side, we believe our large selection and inventory, our staff’s technical knowledge, and our unique customer service will help us compete against our competitors in the local market.

Strategy and Implementation Summary

Sportsuchtig will leverage its expertise, product offerings, and marketing strategy to increase its customer base while driving sales and profit. The following sections review the various strategies that will support this effort.

5.1 Sales Strategy

Sportsuchtig will approach retail sales from a salesperson-customer relationship basis. All sales associates will be trained and encouraged to assist customers in a personal manner, utilizing first names and asking the questions needed to provide the customers with the services they desire. The current Point-Of-Sale system is already set up to collect the customer’s name, address, and purchases. Gathering key customer information and seeking performance feedback on the products and services offered will assist us in the following ways:

• Targeting our marketing efforts more effectively.
• Offering products and merchandising formats that will increase sales.
• Developing services that enhance the shopping experience.
• Training and developing sales associates in order to effectively service the customer.
• Increase awareness of Sportsuchtig within the retail consumer marketplace.
• Develop future sales opportunities that allow for continued growth of the business. 

We want our customers to come back and specifically ask for a salesperson by name, because they were so satisfied with the service previously provided.

Currently the format of the retail store separates the customer from the merchandise. The customer must be assisted by a salesperson or they cannot touch or browse the merchandise. We believe this leads to walk-outs when all the available salespeople are tied up assisting other customers. Usually, these customers will leave and never return. We plan to reformat the store so that the products will be showcased via lifestyle merchandising that inspires and promotes multiple purchases. We look to create a strong visual impact, creating an invitation to touch and purchase.

In order to provide the customer with the most up-to-date products on the market and a wide selection, we will attend sporting goods trade shows which showcase all of the products manufactured within the sporting goods industry. Attending shows and seminars will not only allow us to ensure our product mix is current and up-to-date, but will also provide us with fresh, new store merchandising and display ideas. To stay abreast of market and product trends, we will utilize trade publications, trade associations, and their associated Web sites.

It is the goal of Sportsuchtig to offer selection and quality at a value to the consumer. Our pricing structure will support a 25-35% gross margin and position us competitively within the marketplace. Seasonal promotional offers, discounts for end of season, and sale “events” will encourage additional sales and multiple unit purchases.

Employees of Sportsuchtig are an integral part of the shopping experience for the customer. All employees will be developed for growth and advancement, and compensated fairly with effective training that will enable them to confidently service and sell the customer.

Currently there is no sales force to actively pursue sales to the League, School, and Team market segments.  Key to the new sales strategy is direct sales calls on these market segments. Currently these sales calls are made by the current owner, by virtue of his background and knowledge of the products and competitors. Experience has proven that the more time he devotes to sales, the more sales result. Initially, this sales task will be transferred to the new managing owner, John Johnson. However, it is strategically necessary to hire and develop a sales team to attack these markets. The competition well-established with many of our potential customers, so a full-time team sales manager will be found and added as soon as possible. His/her task will be to grow the sales in these segments and to build the sales team. Without this person, too much of John Johnson’s time will be deflected away from his major role of strategically operating and growing the business.

There are currently 2 part-time commissioned external sales people. One of them is a well-known Softball pitching coach who has a small training facility/store in the area. She sells Sportsuchtig’ products to her students and others that come to her store. Her commission is 50% of the margin gained from these sales. There is another saleswoman who pulls a trailer of Sportsuchtig products with her when she goes to softball tournaments around the region. Her commission is also 50% of the gross margin on the sales. These relationships and channels for sales will be investigated and formalized into a sales program if deemed beneficial.

Web sales are handled electronically via the internet store Shopping Cart or via phone sales representatives taking calls on the 800 telephone number. There are currently 4 computer/phone stations for these sales reps. These sales representatives need to be thoroughly trained in product offerings and have good phone communication skills. They need to be trained to follow a general sales script when dealing with customers. Having good images of products and detailed product benefits and features on the Web site is critical to getting the customers to commit to an online purchase without talking with a sales representative. A functioning site search engine that helps customers locate product also needs to be added to the internet site.

5.1.1 Sales Forecast

The following table and chart give a run down on forecasted sales. We expect sales in year 1 to be flat as the new owner comes into operating the business. Businesses generally see a sales decline in the first year of new ownership. We believe, however, that this business is strong and that we can at least maintain the current level of sales ($2.5 million) in year 1. 

We have projected 20% sales growth in years 2-5, reaching over $5 million in sales by the end of year 5. This growth forecast is based on the assumption that the company acts on the keys to success outlined earlier in this plan: upgrade the website, relocate the existing retail store, negotiate optimal agreements with the major suppliers, expand the product line by offering equipment for additional sports, create an outside sales team that calls on schools, leagues, and associations, train employees, train or hire a store manager, advertisement and promotion, build a reliable operations infrastructure, be an active member of the community, and ensure through daily management practices that the values of The Sportsuchtig mission are followed.

We will look to relocate the store near the end of year 1, which should help position us for increased retail sales beginning in year 2. The website and internet store will be redesigned after the first 6 months and the Web marketing strategy will be timed to coincide with the implementation of the new site. Expansion into at least one new product participant segment will be planned for each year, beginning in year 1. An outside sales team manager will be hired in year 1 but ramp up of the sales team is not planned until early in year 2.

The other assumption built into the forecast is that gross margins will be flat in year 1 but able to be continually improved through years 2-5. This assumption is based on improved purchase agreements with major suppliers and better inventory management, so that fewer products have to be discounted at product season end.

The sales forecast could turn downward if the outside sales team has difficulty gaining traction. The competition is comfortably entrenched in the segments to be targeted, so success is not guaranteed.

5.2 Milestones

The accompanying milestone table highlights our plan with specific dates. This schedule reflects our strong committment to organization and detail.  Milestone responsibility is assigned to the functional departments in the company – Sales, Marketing, HR, Operations, and President’s Office.

The Milestone table reflects critical dates for the acquisition and takeover schedule, systems reviews and upgrades, the website re-design and deployment, the retail store relocation, and new product identification and rollout.  We also define our target dates for policy definition and implementation as well as documented employee training and evaluation processes.

5.3 Marketing Strategy

The marketing strategy of Sportsuchtig centers on defining our market niche in terms that benefit our customer. Retail and internet store marketing will be integrated and synchronized. We plan to establish a consistent and coherent marketing plan and calendar that take into account and utilize all effective forms of publicity, advertising, and other marketing tools. Specific strategies that will potentially be used are as follows:

• Newspaper/Print Ads – It will be necessary to keep the Sportsuchtig name in front of the customer while getting established will be necessary. We plan on running limited-space ads in the local newspapers to keep our name and phone number in front of the consumer. We may offer clip out coupons as an incentive to visit the store and also as a way to track revenue from the ads. Use of magazine print ads is deemed to have little potential return.
• Press Releases – The local paper has regular sections that highlight business purchases and new business openings. We will make sure they give coverage to the grand opening when the store relocates and any time we sponsor or are involved with local nonprofit organizations.
• Team/Tournament Sponsorship – We will selectively sponsor local teams and leagues, preferably by providing equipment or uniforms versus cash. We will encourage links to/from our Web site with these entities. We will look to sponsor a “Sportsuchtig” softball and/or baseball tournament once a year.
• Event Sponsorship – We will investigate opportunities for being sponsors of large area events, especially those managed by the local sports facilitation group, such as a marathon, and biking or ironman events.
• Decals – We will have decals/stickers manufactured with the Sportsuchtig logo. We will include these with all of the orders that we ship. Children in particular enjoy displaying decals/stickers on just about everything.
• Apparel – We will outfit our retail staff with Sportsuchtig branded shirts and have shirts, hats, and other apparel available for event and sales giveaways.
• Grand Opening – A Grand Opening is the most successful of any in-store promotions. With manufacturer support, a large number of door prizes can be given away while instantly building a mailing list. Loss leader pricing on a few high volume consumable products will attract in-store traffic. Vendors will subsidize loss leader pricing with a rebate. Appearances by local celebrities would also expose potential customers to Sportsuchtig. A planned series of events, such as demonstrations, free clinics, celebrity appearances, registration for free prize giveaways, and competitions can all be utilized to extend the grand opening and continually draw customers back so they become familiar and comfortable with the store.
• Trade Shows – We will attend industry trade shows in order to keep abreast of new products and trends.  This will also allow us to make and maintain industry contacts.
• Word of Mouth – By giving first-time customers great service and a fair price, the word is sure to spread. Also, the many sports contacts that we already have in the area will prove to be most beneficial in spreading the word.
• Yellow Pages – We will advertise in the local yellow pages.
• Flyers – Flyers will be distributed to all local leagues at season start. These flyers will offer discounts for purchasing from the retail and internet stores. These discounts could be structured so that a certain percentage of the discount goes directly to the customer and other percentages go to the customer’s league or a nonprofit entity being sponsored by Sportsuchtig.
• MailBox Flyers – We will also evaluate placing flyers in local area neighborhood mailboxes.
• Customer Discount Card – The implementation of a customer discount program and card will be investigated to entice customers to shop repeatedly with Sportsuchtig. Information gathered through this program can be utilized to feed direct mail and email campaigns for special program discounts or information.
• Business Networking – Business networking organizations, such as Business Network International, will be visited and potentially joined as a way to increase awareness and create a virtual sales force.
• Direct Mail – A direct mail program utilizing low-cost postcards or other mechanism will be evaluated.
• Radio – A radio campaign will be investigated. Happy Sports recently ran a campaign with some success.
• Catalog – The creation and distribution of a product catalog will be evaluated.
• Web Marketing – A variety of Web marketing channels and vehicles will be researched and tested.
• Press releases, articles, and/or advertising on local internet sites.
• Search engine marketing
• URL Links to/from organizations, teams, leagues, co-marketers
• Email marketing
• Trivia questions with weekly winners
• Sports Tickers
• Retail store event publicity and schedule
• Participation Areas and Contests – When the store is relocated we will, if possible and feasible, leverage the TrueSports product line from the owner’s other business and build a basketball court and putting green into the layout and flooring of the new store. This will allow us to have areas where promotional competitions, demonstrations, clinics, and customer product tryout can be conducted. This will draw customers to the store and also allow a showcase for the TrueCourt and TrueTurf product lines.
• Non-Profit Relationship(s) – Sportsuchtig will build a relationship with, and be an on-going sponsor for, at least one nonprofit organization. Events will be held or sponsored in order to raise money for the nonprofit, or a percentage of profits for certain Sportsuchtig promotions will be credited to the nonprofit for its use in exchanging that credit for Sportsuchtig products. In addition to giving back to the community, we anticipate significant free publicity because of this community support program. Because we are giving help to these organizations, they will get the word out to their benefactors/customers/employees/partners about Sportsuchtig. Word of mouth has always proven to be the greatest advertising program a company can instill. In addition, the media will be more than willing to promote the charitable aspects of Sportsuchtig and provide the opportunity for more exposure every time we provide assistance to another organization.

All marketing decisions with regard to specific media choices, frequency, size, and expenditures will be conducted on an on-going basis with careful considerations of returns generated. All marketing vehicles and channels will be tracked for results.

5.4 Competitive Edge

Sportsuchtig looks to establish itself competitively as a unique sporting goods provider in the local metropolitan area and internet sports market through its product offerings, the scope and level of services it provides, and the expertise of its employees.

Products: Sourced through established and internationally-known manufacturers, the products offered provide a high level of quality and value to the consumer. The depth and range of products will be extensive, separating us from others in the marketplace.

Services: Connecting with the customer is a key focus for Sportsuchtig. It is our desire that customers look to us as their valued resource to obtain the equipment, apparel and accessories that meet their needs. Our internet store will provide prompt courteous service, and deliver products at reasonable shipping rates within expected time frames.

Employees: Employees of Sportsuchtig will enjoy a friendly, fair and creative work environment, which respects diversity, new ideas and hard work. Development through experience and training will be a primary focus. It is our desire that employees are long-term, ensuring an expertise that will support the customer experience. Our employees will be a competitive advantage because their technical product knowledge will be superior to that of the competition. We want customers to form a relationship with a salesperson and ask for them by name when they return for a subsequent purchase.

Web Plan Summary

Sportsuchtig has an existing Website that has been generating $1.3 million in sales the last 2 years. However, we believe that a user interface redesign would generate significantly more revenue. According to market research from the Gartner Group, more than 50% of Web sales are lost because visitors can’t find the content they’re looking for. Another study by usability consultants Creative Good estimated that improving the customer experience increases the number of buyers by 40% and increases overall order size by 10%. We plan to redesign and implement a new website in year 1.

The new site will be designed and coded with internet marketing optimization at the forefront of requirements. The basis for our Website marketing strategy is to utilize search engine optimization, keyword density, direct navigation, targeted link popularity and systematic submissions. It is critical to sales growth that the website gains and maintains a high search engine placement. A full website marketing plan will be developed and implemented.

The website is a primary sales channel for us and is critical to the sales goals of the company. We will implement the new site to showcase the product offerings and provide technical information and assistance to help the customer in their product selection. To further show off its expertise, the website will provide a resources area, offering articles, research, product information and website links of interest to its customers.

The website will mirror the image and branding elements showcased in the retail store and at the same time, keep up with the latest trends in user interface design. The key to the website strategy will be combining a well designed front-end, an excellent and fast shopping cart experience, and a back-end capable of capturing “hits” and customer data for use in future marketing endeavors.

6.1 Website Marketing Strategy

The basis for our website marketing strategy is to utilize search engine optimization, keyword density, direct navigation, targeted link popularity and systematic submissions. Our Website marketing strategy will adhere to each search engine’s no-Spam policies, while generating highly-qualified web traffic. We believe a successful marketing system is much more than simply optimizing our website to be search-engine friendly. The system should also provide support for other strategies, such as link popularity, site design and content, the “stickiness” of our site, consistent search engine submissions, and ethical marketing practices.

It is extremely important to gain and maintain a high search engine placement. A December 2002 study by DoubleClick revealed that people prefer to use search engines almost 2 to 1 over any other source to find products and services on the Internet. 85% of all searches on the internet start on search engines.

In addition, we will implement the following mechanisms to make our website URL and domain name visible and effective:

• We will place our Web address on every form of literature that goes out of our business, such as letterhead, business cards, envelopes, invoices, payments, etc.
• We will place our Web address in all print advertising, such as newspaper ads, magazine ads, professional trade magazines, etc.
• Our internet Web address will be part of our on-hold or answering systems for both the internet 800 numbers and the retail store phone.
• Electronic advertisements such as radio ads will feature our Web address.
• We will develop our new website from inception, and modify the existing one as practical, with Web marketing as a key objective. There are huge advantages to developing the site with marketing in mind. Position of keyword phrases in the text, the alt tag description, the titles of the pages, the page URL, and Meta Tags in the heading area all have a role to play.
• We will avoid using frames on our website because many browsers do not support frames and many search engines do not rank sites with frames very high.
• Although we need pictures to display our many products, we will try to avoid putting too many graphics on a page, so we don’t reduce the page load time to a crawl. If a site does not start to download within 8 seconds a prospective customer will go to another site, and customers with dial-up links find sites with too many images make it painfully slow to load pages.

6.2 Development Requirements

A full development plan will be generated as documented in the milestones. Costs that Sportsuchtig will expect to incur with development of its new website include:

Development Costs

• User interface design – $3,000.
• Site development and testing – $6,000.
• Site Implementation – $1,000.

This development will be outsourced.

Ongoing Costs

• Website name registration – $70 per year.
• Site Hosting – $30 or less per month.
• Site design changes, updates and maintenance are considered part of Marketing.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Owner John Johnson will act as President and CEO and will be responsible for all aspects of managing and operating the company. Mr. Johnson spent almost 20 years leading research and development efforts for high technology stalwarts such as Lucent Technologies and Motorola Systems, and was a founding employee of a high-tech start-up. As the Vice President of Development for the start-up, he built the research and development team from the ground up and developed it into an 80 person team which produced leading-edge software technology that enticed Motorola Systems to purchase the company. In late 2002, Mr. Johnson made the decision to apply his entrepreneurial experience and drive to a business of his own and founded Johnson Enterprises, LLC. Johnson Enterprises is a leader in the design and construction of custom indoor and outdoor sports recreation facilities, and specializes in game courts (basketball, tennis, etc.), synthetic putting greens, and sporting goods products. Mr. Johnson also started Johnson Investments, LLC in 2004, a company that specializes in residential and commercial real estate investment.

Mr. Johnson received a Bachelor of Science in Computer Science degree from Stone College in Boulder, Colorado and a Masters in Business Administration degree from the University of Illinois in Champaign, Illinois. He is married with two sons, 10 and 14.

Mr. Johnson’s high technology and sports business backgrounds, coupled with his entrepreneurial experience, makes him the ideal leader to drive this sporting goods retail/internet endeavor. 

Overhead for management will be kept to a minimum and all managers will be “hands-on” workers. There is no intention of having a top-heavy organization that drains profits and complicates decisions. At the zenith of this five-year plan, there will be managers for Warehouse/Shipping and Receiving, Team Sales, and two Retail Store managers. John Johnson will be responsible for overall Retail and Internet Sales management, although the Store Managers will also be responsible for sales performance and will have sales-based incentives. Accounting functions could potentially be outsourced. The website management and computer systems management and maintenance will be initially be managed by Mr. Johnson, but will be outsourced in the future. Mr. Johnson will be directly responsible for purchasing, inventory management and control, and marketing (although some marketing will be outsourced).

Currently the company has 10 employees: two warehouse/shipping and receiving clerks, one accounting person that also does internet phone sales, two internet phone salespeople, 4 part-time retail salespeople, and a clerk that does retail sales and is also responsible for answering the retail store phone. The number of employees will grow progressively over time to 25 by the end of year 5.

7.1 Personnel Plan

The Sportsuchtig retail store and phone sales hours are currently Monday through Saturday, 9:00 a.m. to 7:00 p.m. and closed on Sunday. These hours will be evaluated, with the hours most likely being changed to 10:00 a.m. to 7:00 p.m. Monday through Saturday and open on Sunday from 12 p.m. to 5:00 p.m. The Personnel Plan, as detailed in the table following, has been developed to support these store hours and expected volumes, as per the Sales Forecast section.

Assumptions regarding personnel have been made for year 1 through year 5 as follows:

• Year 1 Ending October 2005 – The number of employees inherited from the previous owners are sufficient to operate the business in order to reach the Year 1 sales goals – which is equal to the previous year. John Johnson will be acting President and CEO and will take $60,000 salary in the first year. The support of a trusted and experienced employee will be needed to enable John to be away from the store when necessary and to manage coordination of the planned store relocation, the website redesign/implementation, and to sell products. In January of 2005, a Store Manager will be hired or promoted to fill this need.
• Year 2 Ending October, 2006 – Based on sales volume, it will be necessary to add another Retail Sales person. Salary for John Johnson will increase to $75,000 beginning in November 2006. Current full-time and part-time employees will be provided salary reviews and given appropriate salary increases – 5% has been factored in. In November 2005, a Team Sales Manager will be hired to take over Team Sales from Mr. Johnson and to start aggressively targeting the team segments.
• Year 3 Ending October, 2007 – Salary for John Johnson will increase to $100,000 beginning in November 2007. Current full-time and part-time employees will be provided salary reviews and given appropriate salary increases – 5% has been factored in. Increased sales volume will drive the hiring of 6 new employees. Another Retail Salesperson and an assistant accounting/retail phone clerk will be hired. Increased sales from the website will drive the hiring of an additional Warehouse/Shipping & Receiving clerk and also an additional Internet Phone Salesperson. An additional Store Manager will be hired to relieve Mr. Johnson from day to day store management tasks. We will also hire an additional Salesperson for the Team Sales team.
• Year 4 Ending October, 2008 – Salary for John Johnson will increase to $125,000 beginning in November 2008. Current full-time and part-time employees will be provided salary reviews and given appropriate salary increases – 5% has been factored in. Increased sales volume will drive the hiring of 2 new employees, another Retail Salesperson and an Internet Phone Salesperson.
• Year 5 Ending October, 2009 – Salary for John Johnson will increase to $150,000 beginning in November 2009. Current full-time and part-time employees will be provided salary reviews and given appropriate salary increases – 5% has been factored in. Increased sales volume will drive the hiring of 4 new employees. Increased sales from the website will drive the hiring of an additional Warehouse/Shipping & Receiving clerk and also an additional Internet Phone Salesperson. An additional Retail Salesperson and an additional Salesperson for the Team Sales team will be added.

Financial Plan investor-ready personnel plan .">

The Sportsuchtig financial picture is quite promising. Since Sportsuchtig is a currently operating business, there will be sales and cash coming into the business on day 1 when the operation is taken over by the Johnson’s. An initial working capital investment of $50,000 dollars will be necessary to assure that expenses are covered in the first 2 months, but after that it is assumed that cash from operations will be sufficient to fund and reach the milestones in this plan.

The owners have a personal equity line sufficient to finance any monthly cash-flow shortage; however, a business line of credit will be established as soon as possible. We anticipate very few accounts receivables initially, with 95% of sales cash and carry (cash, checks, credit cards). Marketing and advertising will remain at or below 5% of sales. We will continue to reinvest residual profits into company expansion, and personnel.

8.1 Start-up Funding

An approximately $700,000 loan will be obtained from a conventional or SBA lender. At least $340,000 capital will be provided by the purchasers/owners – the Johnsons. It is possible that some financing may be provided by an active investor or partner in exchange for some level of ownership in the business. If an agreement with an investor or partner cannot be reached, then the owners will contribute all of the funding outside of the loan funding.

8.2 Important Assumptions

The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are:

• We assume access to financing sufficient to maintain our financial plan as shown in the tables.
• We assume inventory can be turned in 6-8 months.
• Accounts receivable are small except for periodic sales to teams.  Everything else is cash/credit and carry.  We accept cash and checks, Visa, MasterCard, Discover and American Express. All sales paid via credit cards will be deposited in our business checking account within 48 hours.
• We anticipate that we will be able to complete required financing, lease documents, and due diligence to allow for a November or December 2004 closing and business take over. 
• We assume a slow-growth economy, without major recession.

8.3 Break-even Analysis

For our break-even analysis, we assume running costs which include payroll, rent, utilities, interest expense on the funding loan, and an estimation of other running costs. These estimations are based on real financial history data provided by the sellers of the business. Our sales forecast indicates that monthly sales are expected to be much greater than the break-even point.

8.4 Projected Profit and Loss

The projected Profit and Loss for five years is detailed in the table and charts following. Monthly projected Profit and Loss for year 1 is available in the Appendix. Some assumptions and inclusions to be noted are:

• First year expense and revenue projections are based on the previous 2 years of actual financial data provided by the business seller. Since this is an existing business being purchased, we have lots of real historical financial information to analyze for trends.
• Insurance includes: Business property and inventory, liability and interruption, and key person life insurance. 
• We have made assumptions, based on past results, that certain expenses will rise in direct proportion to sales. For example, Bank Card Debit & Service Fees will rise in direct proportion to sales because more sales results in more credit cards being used for purchase transactions. Also, Freight In will rise in proportion because more inventory will need to be shipped in as sales rise. Other expenses that have been projected proportionally to sales increases include Insurance (for inventory), Office Supplies, and Telephone.
• Freight In historically has been .5% of gross sales.
• Bank Card and Debit Service Fees incurred because of credit card sales are calculated at 2.0%.
• Rent increases significantly in years 2-5 because of the retail store and warehouse relocation.
• Marketing/Promotion expenditures will be increased significantly from the past in years 1 and 2 and then be increased as the business grows and expands.
• Payroll expenses will increase as the business grows and we need to hire additional staff.

We expect to be profitable in the first year, with net profits increasing steadily as the reputation of our business, its employees, and services become apparent to the local market and we reap the expected revenue gains from relocating the retail store, enhancing the Website, and expanding into additional products.

8.5 Projected Cash Flow

Cash flow will have to be carefully monitored, as in any business, but Sportsuchtig has the advantage of operating a primarily cash and carry business. After the initial investment and start-up costs are covered, the business will become relatively self-sustaining. The principle payments to service the $700,000 funding loan are reflected in the Cash Flow table.

The key to managing cash flow is to understand the current monthly sales data and to successfully manage the timing of inventory purchases. Sales for Sportsuchtig typically spike in the spring months of February, March, April, May and June. Inventory for this spring season is purchased in bulk from the four major suppliers in the fall months and can cost between $500,000 to $800,000, depending upon the extent of the orders. The suppliers provide significant price breaks on the bulk orders and do not require payment until April 1. Some of the payables associated with this inventory are paid over the 5-6 months before April 1, but the majority is kept in the cash account until full payment on April 1. Additional orders besides the fall bulk orders are also placed as needed throughout the rest of the year. Terms on these inventory orders are typically Net 30 and they are paid in in 30 days. Inventory levels are usually maintained at high levels, due to the need to have product in stock and available when customers need it and it is turned every 6-8 months. We will focus on reducing inventory levels in order to improve cash flow.

The significant cash flow negative in April is expected and is a result of paying the inventory accounts payable that have accrued over the 5-6 months between purchase and the April 1 payment.

Any amounts above $50,000 will be invested into semi-liquid stock portfolios to decrease the opportunity cost of cash held. The interest will show up as Interest Income in the Profit and Loss table and will be updated quarterly.

Cash flow projections are critical to our success. The following table shows cash flow for the first five years, and the chart illustrates monthly cash flow in the first year. Monthly cash flow projections are included in the appendix.

8.6 Projected Balance Sheet

Sportsuchtig’ projected balance sheet shows an increase in net worth by 2009, at which point it expects to be making significant after-tax profit on sales of $5 million. With the present financial projections, Sportsuchtig expects to build a company with strong profit potential, and a solid balance sheet that will be asset heavy and flush with cash at the end of five years. We plan on using the excess cash for continued growth.

The projected Balance Sheet for five years is detailed in the table following. Monthly projections for the first year Balance Sheet are available for review in the Appendix. 

8.7 Business Ratios

Business ratios for the years of this plan are shown below.  Industry profile ratios based on the Standard Industrial Classification (SIC) code 5941, Sporting Goods and Bicycle Shops, are shown for comparison.

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Moscow International Business Center (Moscow City)

• Guide to Russia

What can you do at Moscow City?

• Dine in style: Moscow City is home to 100+ cafes and restaurants, including Europe’s highest restaurant and ice-cream shop
• See Moscow like never before: Ascend to one of Moscow City’s observation decks for an unparalleled panorama of Moscow
• Admire world-class architecture: Each of Moscow City’s skyscrapers has distinctive architecture and design
• Learn something new: Visit the Museum of High-Rise Architecture in Moscow or the Metro Museum

Moscow City is a multifunctional complex in the west of Moscow, which has come to represent the booming business of Russia’s capital. Its skyscrapers enrich Moscow’s skyline, contrasting the medieval cupolas and Stalinist high-rises. Visitors to Moscow City can enjoy entertainment high in the sky, as the complex is home not just to offices, but to restaurants, cinemas, viewing platforms, and museums.

Photo by Alex Zarubi on Unsplash

History of Moscow City

Moscow City was first conceived in 1991 by honoured Soviet architect Boris Tkhor, who proposed to construct a business center in Moscow. It would be complete with gleaming skyscrapers rivalling those of New York and London, to reflect the new life and growing ambitions of post-Soviet Russia.

The chosen site was a stone quarry and disused industrial zone in western Moscow, in between the Third Ring Road and Moskva River. Initially, the territory was divided into 20 sections arranged in a horseshoe shape around a central zone. The skyscrapers would increase in height as they spiralled around the central section, with shorter structures built on the waterfront to give the taller buildings behind a view of the river. 

Architect Gennady Sirota, who contributed to iconic projects such as the Olympic Sports Complex on Prospekt Mira, was selected as the chief architect, and many other world-famous architects were attracted to Moscow to realise their visions in Moscow City.

What can you see and do at Moscow City?

Where Moscow’s cityscape was once dominated by Stalin’s Seven Sisters skyscrapers , this is no more. Moscow City is home to eight of Russia’s ten tallest buildings, six of which exceed 300 metres in height. More buildings are still under construction there today, including the One Tower (which will be Europe’s second-tallest building). Once completed, Moscow City will comprise more than 20 innovative structures.

Each of Moscow City’s skyscrapers was designed by its own architect, lending the cluster of skyscrapers a unique appearance. Aside from being a site of architectural wonder, Moscow City is a place for leisure and entertainment with over 100 cafes and restaurants, exhibition spaces, cinemas, viewing platforms, and more.

Photo by Nikita Karimov on Unsplash

Federation Tower

• East Tower: 374m, 97 floors; West Tower: 243m, 63 floors
• Completed in 2017
• Architects: Sergey Tchoban and Peter Schweger

The East Federation Tower is the tallest building in Moscow, and the second-tallest building in Europe after the Lakhta Centre in St Petersburg. Visitors can enjoy a luxurious meal of seafood, truffles or steak at restaurant ‘Sixty’ on the 62nd floor of the West Tower, or visit Europe’s highest observation deck, ‘Panorama 360’, on the 89th floor of the East Tower.

Did you know? The ice cream and chocolate shop on the 360 observation deck are the highest in the world!

• South Tower: 354m, 85 floors; North Tower: 254m, 49 floors
• Completed in 2015
• Architect: Skidmore, Owings & Merrill LLP

The South OKO Tower is the third-tallest building in Russia and Europe. Here, you can visit ‘Ruski’ to dine on hearty Russian cuisine cooked on a real Russian stove, and have a drink in the ice bar. Alternatively, visit restaurant, nightclub and performance space ‘Birds’; the restaurant is the highest in Europe, situated on the 86th floor roof terrace alongside an observation deck. The OKO Towers are also home to karaoke club ‘City Voice’.

Did you know? Underneath OKO Towers is the largest underground parking in Europe, with 16 levels and 3,400 parking spaces.

Mercury Tower

• 339m tall, 75 floors
• Architects : Mikhail Posokhin, Frank Williams, Gennady Sirota

Another multifunctional skyscraper, which was designed as the first truly ‘green’ building in Moscow. The Mercury Tower has a distinct geometric shape and copper-coloured glazing, and was the tallest building in Europe upon completion. Visit ‘More i myaso’ (Sea and meat) on the first floor of the tower to enjoy European and Mediterranean cuisine whilst surrounded by greenery. On the 2nd and 40th floors a modern art gallery, the ‘ILONA-K artspace’, has just opened.

City of Capitals

• Moscow Tower: 302m, 76 floors; St Petersburg Tower: 257m, 65 floors
• Completed in 2009
• Architect: Bureau NBBJ

The unique geometric design of the City of Capitals towers resembles stacks of rotating blocks, and is rooted in Constructivism of the early Soviet period (many Soviet Constructivist buildings can be found in Moscow). Visitors to the Moscow Tower can enjoy a range of cuisines – traditional Italian dishes on the summer terrace of ‘Tutto Bene’, Panasian cuisine in the tropical luxury of the ‘Bamboo Bar’ on the 1st floor’, and poke or smoothie bowls at ‘Soul in the Bowl’ cafe on the 80th floor.

Tower on the Embankment

• Tower A: 84m; Tower B:127m; Tower C: 268m, 61 floors
• Completed in 2007
• Architects: Vehbi Inan and Olcay Erturk

After completion, the Tower on the Embankment was the tallest building in Europe, and is now the 13th tallest. It houses the headquarters of several large Russian and international  companies, including IBM and KPMG. There are two cafes located on the 1st floor of Tower C – self-service café ‘Obed Bufet’ (Lunch Buffet) and Bakery Chain ‘Khleb Nasushchny’ (Daily Bread).

Evolution Tower

• 255m tall, 54 floors
• Architects: Philip Nikandrov and RMJM Scotland Ltd

Evolution is Moscow City’s most recognisable tower, and the 11th tallest building in Russia. Its façade is a true architectural marvel, comprising continuous strips of curved glazing spiralling high into  the sky. According to the architect, Philip Nikandrov, the spiral shape of the tower honours centuries of architectural design in Russia, from the onion domes of St Basil's Cathedral to Vladimir Shukhov’s Tatlin Tower, a masterpiece of Constructivist design. Outside the Evolution tower is a landscaped terrace and pedestrian zone descending to the Presnenskaya Embankment, which was also designed by Nikandrov.

Did you know? Moscow’s largest wedding palace was supposed to be built on the site of the Evolution tower, though the project was abandoned.

• 239m tall, 60 floors
• Completed in 2011

Imperia’s interesting design has a curved roof and an arched glass façade. Inside the tower are various cafes including ‘City Friends’ for all-day breakfasts and light lunches, ‘Mama in the City’ for simple meals of Russian cuisine, and ‘abc kitchen’ for European and Indian-inspired dishes. Alternatively, visit ‘High Bar’ on the 56th floor for cocktails with a view. In Imperia you’ll also find the Museum of High-Rise Construction in Moscow (suitably located on the 56th floor), and the Camera Immersive Theatre.

Did you know? Inside Vystavochnaya metro station is the Metro Museum , dedicated to the history of the beautiful Moscow Metro!

• 130m tall, 26 floors
• Completed in 2001
• Architect: Boris Tkhor

Tower 2000 was Moscow City’s first tower. It stands on the opposite bank of the Moskva River, and houses a viewing platform from which visitors can admire an unparalleled panorama of Moscow City. The Bagration Bridge reaches across the river from the tower to Moscow City, and underneath are piers from where you can take boat trips.

Photo by Alexander Popov on Unsplash

Afimall is Moscow’s largest entertainment and shopping complex, home to 450 shops, cafes and restaurants, a cinema, and a virtual-reality game park. The shopping centre is located in the central section of Moscow City, and a cinema and concert hall are currently under construction there.

What’s nearby?

Sechenov Botanical Gardens: The botanical gardens of the First Moscow State Medical University was created for students’ training and research in 1946. Today it is open for free visits, and is home to a large arboretum.

Park Krasnaya Presnya: This park belonged to the Studenets estate of the Gagarin princes. It is a monument of 18th and 19th century landscaping, with Dutch ponds, ornate bridges, and tree-lined alleys. There are also sports facilities, sports equipment rental, and cafes.

Photo by Akkit  on Wikipedia

Essential information for visitors

Website: https://www.citymoscow.ru/

Email: [email protected]

Phone: +7 (495) 730-23-33

Nearest metro: Mezhdunarodnaya (closest to the skyscrapers), Delovoy Tsentr (underneath Afimall), Vystavochnaya (closest to Expocentre)

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Moscow-City – The Moscow International Business Center

• 3 years ago

Moscow-City is an iconic location for life and work in Russia’s capital. Enormous skyscrapers, business centers, the best restaurants and retail spaces – all this is concentrated in one place. The ultramodern Moscow-City towers are truly striking in their outward appearance, and the layout of the apartments inside and the fantastic views that can be seen from the higher floors are nothing short of impressive.

This skyscraper compound, often referred to as Moskva-City, is the Russian take on Manhattan, where businessmen strike multi-million dollar deals daily while ordinary life goes on next door. Its state of the art spaces offer the ultimate convenience. The infrastructure of this business district is so well-developed that anyone can find something interesting for themselves here: from residential apartments to boutiques, clubs, exhibitions and more.

When the foundations for the Moscow-City skyscrapers were laid, a special kind of concrete was used, the properties of which are amplified by many times compared to standard concrete. Even in the event of a plane crashing into one of the buildings, the structural integrity of the towers will be preserved.

The architects of the Moscow-City Business Center have created a unique locality that has integrated into itself the hub of the capital’s business life and a whole ensemble of historical monuments. Anyone can admire the beauty of these skyscrapers from within or without the compound. There are also a number of apartments for sale or rent available in the MIBC itself. But first, let’s have a look at some more interesting facts about the financial core of Russia’s capital.

• 1 How It All Began
• 2.1 Moscow-City Central Core
• 2.2 Tower 2000
• 2.3 Evolution Tower
• 2.4 Imperia Tower
• 2.5 Moscow Tower and St. Petersburg Tower
• 2.6 Steel Peak Tower
• 2.7 Federation Tower
• 2.8 Mercury City Tower
• 2.9 OKO Tower Complex
• 3.1 Afimall City Shopping Center
• 3.2 Bagration Bridge
• 3.3 Expocentre Fairgrounds
• 4 Renting and Buying Real Estate in Moscow-City

How It All Began

The history of Moscow-City goes all the way back to 1992. The government of Moscow at the time wanted to bring into existence its own skyscrapers like the ones in London or New York. And the idea caught on. In 1992 the project for the construction of the huge “Moscow-City” MIBC compound was enthusiastically approved, kick-starting the painstaking preparatory works. The original intention was that the skyscrapers would only house office space. However, as time went on, the towers began to welcome in ordinary residents who wanted to live on the territory of this business and finance hub.

Moscow-City is undoubtedly a city within a city. Its grandeur is mind-boggling. It is perfect in every way: from location to infrastructure. And today, anyone can get a feel of the atmosphere of the “capital city” of Russia’s business world – many of the apartments in Moscow-City are available for rent. Any citizen of Russia and even nationals of other countries can make use of these offers.

What It’s Like in 2021

Today Moscow-City is not just a magnificent and fascinating sight, but also a real hub for the work, life and leisure of thousands. Its infrastructure is organized in such a way that there is no need to leave the territory of the “city within a city” at all. This business district contains everything one may need for work and recreation. And if one does decide to venture out into the larger metropolis, the MIBC’s three subway stations make this remarkably simple to do.

Moscow-City stands on the Presnenskaya Embankment . Each of the buildings in the district has a name, which simplifies its identification. Some of the buildings form complexes that are united under one name, such as the Neva Towers and the Naberezhnaya Tower complex of two skyscrapers and one high rise. There are a total of 16 towers in the MIBC, of which the most popular are:

• Moscow-City Central Core;
• Tower 2000;
• Evolution Tower;
• Imperia Tower;
• City of Capitals (Moscow Tower and St. Petersburg Tower);
• Steel Peak Tower;
• Federation Tower;
• Mercury City Tower;
• OKO Tower Complex.

Moscow-City Central Core

This is the most complex building within the MIBC compound. Its total floor area is a whopping 1 476 378 sqft (450 000 m²). It consists of two massive parts, each of which boasts a truly impressive infrastructure. The underground part includes 3 Moscow Metro stations, a parking lot for automobiles and a shopping mall. The aboveground part houses a concert hall and a hotel.

Tower 2000 is a skyscraper having 34 stories. Its total floor area is 200 318 sqft (61 057 m²), most of which is office space. The key feature of this skyscraper is its direct connection to the Bagration Bridge, which has its own shopping arcade. The tower has everything one may need while working here, including a large parking lot and several restaurants.

Evolution Tower

This elegant structure is 836 feet (255 m) high – that’s a whole 54 stories! The total floor area here is 554 462 sqft (169 000 m²). The Evolution Tower’s key feature is that it has its own Wedding Hall. This skyscraper houses large office spaces, a parking lot and several restaurants.

Imperia Tower

MIBC’s Imperia Tower is the undeniable focal point of the MIBC’s business life. Its height is 784 feet (239 m), which means one can hold conferences and resolve key business matters on the 59 th floor! And that really is amazing! The tower has everything: offices, hotels, restaurants and parking lots. But if you want a truly unforgettable experience, visit the viewing platform! It is situated on the 58 th floor and a simply astounding view of Moscow can be seen from it.

Moscow Tower and St. Petersburg Tower

The Moscow and St. Petersburg Towers are the chief representatives of the MIBC. The Moscow Tower has 76 stories and is 990 feet (302 m) high, while the St. Petersburg Tower has 65 stories and stands 843 feet (257 m) tall. Both towers offer fantastic views of the capital city.

Most of the floors of these two skyscrapers are taken up by luxurious sky apartments. There are also several recreational and entertainment centers, office spaces, restaurants, etc.

Steel Peak Tower

Also known as the Eurasia Tower of Moscow-City, this supertall skyscraper has a total of 680 912 sqft (207 542 m²) of floor space. Most of this is taken up by offices, and the rest – by residential quarters (around 65 616 sqft or 20 000 m²). The tower also houses a number of the greatest restaurants, studios and shopping centers.

Federation Tower

The Federation Tower is a complex of two skyscrapers, known as Tower East and Tower West. Tower East is the second highest building in Europe (the first is a skyscraper recently erected in the city of St. Petersburg). Its height is a colossal 1 223 feet (373 m) and that makes 95 stories! Tower West, on the other hand, is noticeably shorter at 794 feet (242 m).

The Federation Tower is a multifunctional complex.

Mercury City Tower

The Mercury City Tower skyscraper is widely known as one of the tallest buildings in Europe. Its height is 1 112 feet (339 m) and it has 75 stories. It is multifunctional by concept, holding within its walls shopping centers, offices and all kinds of other spaces. It is also possible to rent apartments here.

OKO Tower Complex

The OKO Tower Complex consists of two towers – the North Tower (49 stories and 803 ft or 245 m in height) and the South Tower (85 stories and 1 155 ft or 352 m in height).

Each of the MIBC’s tower complexes has its own recreational and entertainment areas, restaurants and parking lots. The top floors of most of these buildings contain luxurious fully-furnished apartments. At night, the towers shine with bright lights, while inside them the panoramic windows reveal astounding views of Moscow. This breathtaking view of the capital of Russia is why visiting Moscow-City is a must!

What Not to Miss

There are many interesting landmarks within the Moscow-City compound, but three of them are truly deserving of special attention:

• The Afimall City Shopping Center;
• The Bagration Bridge with two galleries and a shopping arcade;
• The Expocentre Fairgrounds.

Afimall City Shopping Center

The Afimall City Shopping and Entertainment Center is located in Moscow-City’s Central Core. It is divided into 4 zones, each with its own theme – one for every season of the year. The shopping center houses the biggest indoor fountain found worldwide. The height of this watery wonder is 118 feet or 36 meters.

The shopping and entertainment center contains everything one might expect from one of the largest centers of its kind:

• Retail brand stores;
• Exhibitions;
• Game rooms;
• and Restaurants.

The main recreational space is roofed with a giant transparent dome, which is an impressive sight to behold.

Bagration Bridge

Bagration Bridge with its upper and lower galleries has a shopping center all of its own and was the first structure to be built as part of the Moscow-City business district. Its lower gallery is a shopping arcade and its upper gallery is an open-air viewing platform with a spectacular view of the MIBC and the Moskva River. The hall of the bridge houses the 23 foot tall sculpture called “Tree of Life”. Having gone through the bridge via either one of its two galleries, a pedestrian would find themselves standing right on the Kutuzovsky Prospekt.

Expocentre Fairgrounds

The Expocentre Fairgrounds exhibition venue is located at the very heart of the capital. The first exhibition held at the Expocentre happened all the way back in 1959, much earlier than the MIBC was erected. Today it is the venue of many interesting events.

Exhibitions with very diverse themes are regularly held at this complex. An up-to-date schedule can be found on the official webpage of the Expocentre. The events can be free or fixed-price entry, depending on their type.

Renting and Buying Real Estate in Moscow-City

Moscow-City is not only a work and business hub, but also a residential neighborhood. Any citizen of Russia can rent or buy apartments or elite sky lounges here. The variety of residential real estate available inside the skyscrapers is impressive, including options for any pocket. The following buildings in the MIBC contain residential blocks:

This skyscraper has a mirror glass façade which reflects the passing clouds. Just imagine how beautiful that looks! Anyone can buy an apartment in the Federation Tower. Such properties are not only a good investment, but also a mark of prestige. The average price of residential real estate here is 45 million rubles for an apartment with a total floor area of 334 sqft (102 m²). The average price of a square meter (3.28 square feet) is in the range of 650 to 700 thousand rubles. There are two- and three-room apartments available in the Federation Tower, each with its own loggia. As for rent, the minimum price of one month’s stay in a three-room apartment in this skyscraper is 300 000 rubles per month.

The Mercury City Tower skyscraper welcomes citizens from all parts of Russia. This building is no less tall than the world-famous Dubai skyscrapers. Living in its apartments is a delight. The minimum cost of an apartment in the Mercury City Tower is 75 million rubles. The average price of a square meter (3.28 square feet) is 800 thousand rubles. And for those looking for a lower price point, some of the properties are also available for rent – in this case you will pay a minimum of 250 thousand rubles per month.

The Imperia Tower is a key cluster of interesting offers. The best options for buying and renting apartments within the MIBC can all be found in this skyscraper. The lowest price of a residential apartment here is 40 million rubles. A square meter (3.28 square feet) in a luxurious apartment in the Imperia Tower currently costs 600 thousand rubles, while the price range of the listings available for rent in this skyscraper is from 350 thousand all the way up to 1 million rubles per month.

This complex, standing on a faceted or “crystal” base, is an architectural engineering project boasting spectacular design. Behind its impressive façades is an abundance of penthouses and apartments having floor areas in the range of 262 sqft (80 m²) to 984 sqft (300 m²). The minimum price of an apartment in the OKO Tower Complex is 40 million rubles (the price of a square meter (3.28 square feet) is 500 thousand rubles). You can rent an apartment here starting from 400 thousand rubles per month.

City of Capitals

The City of Capitals is an exemplary architectural complex. Its sum appearance gives the impression of a huge city. Inside its walls are spacious apartments available for purchase and rent. This complex is considered to be especially prestigious. The prices of apartments here start from 50 million rubles, while the minimum cost of renting is 400 thousand rubles per month.

Please note! The price of real estate available for purchase or rent depends on: the tower, the floor, the total floor area, the furnishings and/or interior design, and other factors.

The key advantages of buying/purchasing real estate in Moscow-City are:

• Favorable location;
• Convenient transportation links;
• Well-developed infrastructure;
• High safety level;
• Efficient architecture;
• Panoramic windows.

Buying real estate in Moscow-City is very much a rational decision, most appealing to those who value the ultimate level of comfort. The residential apartments here boast impressive interior design solutions executed in the contemporary style.

Related posts

Property tax in russia, the best international schools in moscow.

Our Rating of the Best Districts of Moscow for Living In

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West virginia one of three states with federal broadband plan approval.

President Joe Biden speaks during a 2023 event about high-speed internet infrastructure in the East Room of the White House in Washington. Nearly one year after the federal government awarded West Virginia more than $1.2 billion for broadband expansion, West Virginia was one of three states whose plan to implement that expansion was approved. (AP Photo)

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Gladstone commissioner look at city’s master plan.

LADSTONE — A lengthier-than-usual City Commission meeting in Gladstone on Monday included discussion on a revision of the city’s Master Plan, a resignation, two public hearings and several orders of new business.

Before any business began, Greg Styczynski, who was first appointed to the commission in September 2019, announced his resignation, stating that because he and his family were moving outside the city limits, he was no longer eligible to hold the seat. Styczynski thanked the citizens, mayor, fellow commissioners and city staff for the opportunity and support he’s felt while serving the city, calling it “an educational experience, humbling at times, difficult at others — but it’s always been an honor and a privilege,” before exiting.

At least every five years, any community in Michigan that has adopted a Master Plan is required to review it. The intent of a Master Plan is to guide future policy decisions by government based on the specific community’s character and desires for development. It identifies objectives, strategies and timelines for land use, infrastructure and more by way of making recommendations, but the document itself is not law.

The City of Gladstone’s current Master Plan was first adopted in 2015. Review by a subcommittee of the city’s Planning Commission following 2020 census data showed that while much of the plan is still relevant, the city has evolved. After working internally on updating the document, city staff presented an amended Master Plan.

Downtown Development Authority Coordinator Patricia West, who had taken the lead in coordinating the special project to revamp the plan, first called attention to demographic changes. While Delta County as a whole saw a population drop between 2010 and 2020, Gladstone saw a population increase of 5.7% — a relatively large number, considering the only other community in the county to experience an increase at all was Escanaba Township by 0.4%. In the past, and certainly in 2010, it was noted that Gladstone’s residents were older, but the most recent census data revealed growing numbers in younger generations, with a 230% increase in the 20 to 24 age range and a 30% increase in the number of people between the ages of 25 to 34 (as of the year 2020).

“It makes sense that we do want to make sure we continue to focus on catering towards an aging population, but we should also be considering how we can support upcoming generations as well,” said West.

Other notable numbers from the census that were touched on included:

– It was estimated that of about 10% of the housing units in Gladstone sit vacant, but an exact quantification is not known.

– The median annual household income in Gladstone exceeds that of the City of Escanaba by $18,355.

– The poverty rate, however, is higher — 17.7% — indicating a range of incomes.

When discussion progressed to land use, “with this master plan revisit, one of the things that we were able to do was update our current zoning map,” Community Development Director and Zoning Administrator Renée Barron said, adding that she was grateful because the map had not been updated since before it came into her hands 16 years ago. “This map was originally done through CUPPAD, and they no longer even have the files for it.”

Working with Coleman Engineering, the city has been able to draw up a new map depicting current land use. Barron said that a lot of back-and-forth was required with Coleman in the process, looking at zoning changes that have been made parcel by parcel over time.

Regarding the future land use map — which, like the Master Plan as a whole, is to be referred to as a guide — “some of the major changes that we looked at for the future is preserving that park area along the North Shore property, and then looking at having what we’re calling a flex zoning district, again in the North Shore area and then up towards the Kipling area,” said Barron, explaining that “flex” zones are to allow for a mix of uses rather than being prescriptive and limiting.

The implementation portion of the Master Plan identifies a number of goals and strategies for Gladstone. The city aims to work with MDOT to encourage safe and slow access along U.S. 2 and 41; promote businesses and events; expand the range of housing options; improve accessibility, including rebuilding sidewalk curbs that are not yet ADA compliant; ensure development of outdoor recreational opportunities; market Gladstone as a reputable housing community; build tourism and more.

Commissioner Robert Pontius pointed out that pickleball was absent from the plan, and others agreed it had been mistakenly left out but should be mentioned.

The commission approved to move forward with distributing the document, which is 45 pages in entirety, to the necessary bodies, which include other local governments, railroads and utility companies which may be affected. Those parties have 42 days to comment, after which point the Planning Commission will again review the document and then set a public hearing. In the meantime, said West, public input is still welcome and all feedback will be considered.

Also at the meeting:

– After a public hearing on the matter, the commission authorized the Water Department to apply for federal financial assistance in the form of a loan through the U.S. Department of Agriculture, Rural Development office for a project to improve the water distribution system by replacing water intake piping and crib assembly and installing a new water main. The majority of the work was deemed necessary by the Michigan Department of Environment, Great Lakes and Energy (EGLE).

– Michael O’Connor, who has questioned the city’s motives on numerous occasions in the past, took to the podium at three points — during both public hearings and one general public comment. The first time, he asked whether all the work proposed by the Water Department was necessary; he felt there should be a vote. Superintendent Rob Spreitzer said that it was important the work be done, and that to his knowledge they were following proper procedure. City Manager Eric Buckman pointed out that even if the people voted against the work, EGLE may still overrule them and require it.

“Your interpretation of the charter is totally different than our attorney and what the charter actually means,” Buckman said in response to O’Connor’s statements. “We’ve seen that already.”

– The second hearing was about the appropriation ordinance for general fund expenses for the fiscal year of April 1, 2024 to March 31, 2025. Since there were not enough commissioners present to pass the ordinance — Styczynski had vacated his seat, and Commissioner Judy Akkala was not present — action was tabled until the next meeting, which is scheduled for May 13.

– It was announced that campground rules would be amended following a potential liability issue created by the discovery that some people had been sub-letting campsites as Airbnbs. Buckman said that the Recreation Board was looking into how to address it in the rules.

– The commission moved to accept a bid for a new work truck from Fox Motors in Marquette.

– It was proposed to establish a land-based mooring field, revenue from which would go towards the sail school, on the south-facing sandy beach near the sail school shed. Commissioners asked for a revised proposal to include a size limitation on boats.

– The Department of Public Works requested and was granted permission to resume issuing permits for working in the public right-of-way. The requirement is in the city’s Code of Ordinances and has not been enforced for years, which has created issues when poor work by contractors or homeowners needed to be fixed afterwards. Obtaining the permit will include a $25 fee unless the work is required by the city.

– A special event application was granted to the American Legion Riders Post 71 to block off 8th Street from Delta Avenue to Superior Avenue on June 20 for Hot Rods and Harleys, a fundraising event that has taken place in Rapid River for the past few years but was newly handed off by the previous organizers, Heads Motorcycle Club, to the American Legion Riders. Club Director John Van Brocklin said that in addition to June 20, they also intend to have two more cruise nights on July 18 and Aug. 22.

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The economic impact of sports in the Quad Cities

DAVENPORT, Iowa (KWQC) - From youth level to the professional ranks, championship season is seemingly nonstop across the Quad Cities Area.

“Looking at about a year, for us, we are bidding on and hosting over 200 sporting events,” said Joan Kranovich, president of business growth and director for Sports QC.

Each event is carefully considered by the group Sports Qc, a division of Visit Quad Cities tasked with attracting, hosting, and facilitating sporting events, tourism, and opportunities for the region.

A lot of times we do plan three to five years out for hosting a championship,” Kranovich said. “We’ll take it through our ‘Event Impact Calculator.’ It’s an industry standard calculator that gives us some of the criteria of how many hotel rooms are they going to affect, [and the] direct economic impact. When we are looking at that, we take the next step of, ‘Okay, this could be a really good fit.’”

While the John Deere Classic and Missouri Valley Conference Women’s Basketball Tournament have become mainstays in the Quad Cities, Kranovich said much of the focus is bringing in new events.

“It’s probably about 40 to 50 percent of our business,” Kranovich said. “We work with a lot of those first-time events and then hopefully they’re second, third, fourth, or fifth year here they really have their footing and know what they are doing, hopefully growing, and then reaching out to us.”

With many sports fans flocking to the Quad Cities, local businesses, including hotels, have a chance to score as well.

“The weekends are sold out. We are busy basically every weekend of the year, and sports are what continues to drive our weekend business,” said Ashlei Shepherd, general manager of the Cambria Hotel in Bettendorf.

“[Per] usual, for our group business, $30 million of direct economic business comes into the Quad Cities,” Kranovich said. “Professional sporting events aren’t in that. So what the River Bandits do, what the Storm does, what the Steamwheelers do for the market in sports is not even included in that.”

Kranovich said the potential economic impact of hosting championships doesn’t end when the final buzzer sounds.

“We hope that there is something that [athletes and specators] are like, ‘Wow, you guys went above and beyond, or this community was so nice,” Kranovich said. “They feel like it is somewhere that they can think of later.”

Copyright 2024 KWQC. All rights reserved.

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Rangers, Mavs broadcaster Diamond Sports readies for vote on bankruptcy plan

The deal, backed by amazon, needs the vote of creditors that would forgive billions of dollars in debt in exchange for an ownership stake..

By Bloomberg Wire

2:25 PM on Apr 17, 2024 CDT

Diamond Sports Group will hold a creditor vote on a bankruptcy-exit plan backed by Amazon.com Inc. while the broadcaster tries to negotiate new television deals with two major U.S. sports leagues.

At a Wednesday court hearing, U.S. Bankruptcy Judge Christopher Lopez gave Diamond permission to solicit votes for the plan. It’s proposed that senior creditors would forgive billions of dollars of debt in exchange for ownership stakes in the company.

Diamond Sports, under the Bally Sports brand, is the primary broadcaster for the Dallas Mavericks and Texas Rangers . The broadcast deal with the Rangers expires after the 2024 season.

Related: Diamond Sports reaches agreement for Bally to broadcast Rangers games through 2024

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Creditors have until May 22 to vote. Lopez will take the results into account when he makes a final decision on the plan at a court hearing set for June. Before then, Diamond will try to get new broadcast deals with the National Hockey League and the National Basketball Association as well as distribution deals with cable and satellite providers.

Diamond, which shows games in the home markets of dozens of teams, is trying to extend traditional television broadcast deals with the NHL and NBA while it builds a streaming product. The proposal is backed by $115 million from Amazon, which would stream games for which Diamond has locked in digital rights.

Major League Baseball has fought Diamond throughout the broadcaster’s bankruptcy case, questioning the plan and demanding financial details to prove the company can survive once it leaves court protection.

Diamond is set to lose all of its traditional broadcast rights to MLB games after this season, according to court documents. Unless it can convince the NBA and NHL to renew similar deals, the company would also lose professional basketball and hockey games once the teams complete this season.

Falling television ratings have pressured Diamond and other U.S. regional sports networks as audiences move to streaming and cancel cable television service. The company, owned by Sinclair Inc., filed for bankruptcy in 2023 just four years after it was sold by Walt Disney Co. for $9.6 billion.

- Steven Church for Bloomberg

Bloomberg Wire

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2024 NFL Draft Day 1 recap: A look back at the Bears' big first round

Check back here for the latest bears updates from the 2024 nfl draft, by ryan taylor • published april 25, 2024 • updated 3 hours ago.

Welcome to the 2024 NFL Draft! You've made it. The only thing to expect from the draft is the unexpected.

Now, let's get down to business. Here are the latest updates from the Bears' NFL Draft.

How many picks do the Bears have left in the 2024 NFL Draft?

Stay in the game with the latest updates on your beloved Chicago sports teams! Sign up here for our All Access Daily newsletter.

After expending two picks in the first round of Thursday's portion of the 2024 NFL Draft, the Bears have two picks left. They own the No. 75 and No. 122 picks in the draft. Here's when they will draft those picks.

MORE: What picks do the Bears have for the rest of the 2024 NFL Draft? Here's what they got after Day 1

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Only one leg remains from the Bears-Panthers trade in 2023 for the No. 1 pick.

Caleb Williams reveals his first order of business as Chicago Bears quarterback

What picks do the Bears have for the rest of the 2024 NFL Draft? Here's what they got after Day 1

Here's where the Bears' compensation stands over one year after the trade went through.

MORE: Bears' No. 1 pick trade to the Panthers in 2023 is a haul. Here's where the compensation stands

Bears' first-round draft grades

Bears GM Ryan Poles loaded up on offense in the first round of the 2024 NFL draft.

Here are our first impressions of the picks.

MORE: NFL Draft Grades: How Bears did with Caleb Williams, Rome Odunze picks in first round

9:14 p.m.: Caleb Williams emphatically greets new teammate Rome Odunze

"ROME ODUNZEEEE!"

Caleb Williams surprised his new teammate an hour after he was drafted. Here was the duo's reaction.

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Preorder Caleb Williams and Rome Odunze Bears jerseys

The Bears are taking jersey orders for their newly drafted players Caleb Williams and Rome Odunze.

MORE: Caleb Williams Chicago Bears jersey: here's how to pre-order

8:27 p.m.: Caleb Williams reacts energetically to Bears drafting Rome Odunze

Close to an hour after the Bears drafted Caleb Williams with the No. 1 pick in the 2024 NFL Draft, they remained at their No. 9 pick to take Washington wide receiver Rome Odunze .

And the Bears' new quarterback offered an energetic response while watching backstage.

MORE: 'We got our guy': Caleb Williams reacts to the Bears drafting Rome Odunze

Caleb Williams, Rome Odunze's projected contracts

Each rookie will earn a certain number on their first contract based on where they were drafted.

What does each rookie's contract look like for their first four years? Check out the breakdown here .

8:15 p.m.: Bears select Rome Odunze with the No. 9 pick in the 2024 NFL Draft

The Bears didn't trade their No. 9 pick, but instead, drafted Washington wide receiver Rome Odunze with the No. 9 pick in the draft.

MORE: Grading Bears first-round pick: Rome Odunze MORE: Why Bears drafted Rome Odunze with No. 9 pick in 2024 NFL Draft

This is our Roman Empire. pic.twitter.com/jMlXJpZXlV — Chicago Bears (@ChicagoBears) April 26, 2024

7:36 p.m.: Kyler Gordon, Bears draft party react to Caleb Williams pick

MOOD 🐻🧡💙!!!!! pic.twitter.com/PsLdcensO2 — Kyler Gordon (@kyler_gordon) April 26, 2024

Draft party is HYPED 🔥 pic.twitter.com/67yxTVduaJ — Chicago Bears (@ChicagoBears) April 26, 2024

7:19 p.m.: Bears draft USC quarterback Caleb Williams with the No. 1 pick in the 2024 NFL Draft

It's official. Caleb Williams is a Chicago Bear.

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6:53 p.m.: Here's what Caleb Williams is wearing at the draft

Williams showed up in style at the draft, donning a navy suit with a silver lining. He also painted both pinky nails.

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6:45 p.m.: Caleb Williams to wear No. 13? Might not be that easy

Williams showed respect to Keenan Allen, the 13-year veteran who has worn No. 13 his entire career.

MORE: ‘Might be tough:' Caleb Williams has thoughts on what his Bears jersey number will be

6:20 p.m.: 'Don't be surprised' if Rome Odunze is the second WR off the board

ESPN's Matt Miller says "Don't be surprised" if Washington wide receiver Rome Odunze is the second wide receiver off the board. Odunze has been heavily attached to the Bears as a candidate for the No. 9 pick.

It could certainly throw a wrench, or provide a gift, for the Bears in the draft.

MORE: 'Don't be surprised' if Rome Odunze is the second WR off the draft board: report

Caleb Williams arrives at the draft

The likely Bears quarterback arrived in Detroit with his mother and girlfriend at his side. He's donning a navy suit with silver linings, adorned with a dapper side zipper. Williams spoke before the draft and signed autographs, too.

5:27 p.m.: Bears 'have called both ways' about trading the No. 9 pick

According to SI's Albert Breer, the Bears (and the Broncos) "have called around going both ways" as it pertains to the No. 9 pick. Are they thinking about moving up in the draft?

MORE: Bears 'have called around going both ways' in the 2024 NFL Draft: report

3:43 p.m.: Bears 'very open for business' with the No. 9 pick

Everyone knows what the Bears plan to do with the No. 1 pick, making Caleb Williams the team's next quarterback. But what about the No. 9 pick?

Reports from NFL insiders in Detroit are starting to leak about their plans; one report suggests the Bears are "very open for business" with the No. 9 pick, specifically in a trade-down scenario for the "right price."

MORE: Reports: Bears ‘very open for business' with the No. 9 pick

Get to know Caleb Williams

USC quarterback Caleb Williams will undoubtedly become the next Bears quarterback as the No. 1 pick in the draft.

He's among the most highly-touted quarterback prospects in recent memory. Some dare to give him the moniker "generational talent" based on a plethora of his finest skills.

MORE: Get to know Caleb Williams' football resumé before the 2024 NFL draft begins

Bears' 2024 NFL Draft picks

The Bears have the fewest number of picks of any NFL team in the draft with four picks.

Here’s a full list of the Bears picks– as things stand right now– for the 2024 NFL Draft:

First round: No. 1 overall (via Carolina) First round: No. 9 overall Third round: No. 75 overall Fourth round: No. 122 overall (via Eagles)

Where did all the Bears' picks from this draft go? Check out the backstory .

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Sling Orange ($40/month)

Sling blue ($40/month), sling orange + blue ($55/month), add-on bundles (monthly price varies), sports extra ($11/month), entertainment extra ($6/month), kids extra ($6/month), news extra ($6/month), lifestyle extra ($6/month), hollywood extra ($6/month), heartland extra ($6/month), discovery plus ($5/month), amc plus ($9/month), paramount plus with showtime ($10/month), mgm+ ($5/month), starz ($9/month), spanish-language add-ons ($10/month), other premium add-ons (monthly price varies), sling tv channels: a full list of packages in 2024.

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Sling is one of the best live TV streaming services on the market for essential networks, making it a good option for anyone who wants a cheaper alternative to cable without compromising channel selection. The service has two main packages with over 30 channels each, starting at $40 monthly.

Though Sling offers fewer channels in its base package, the service is less expensive than competitors like YouTube TV ($73/month), Hulu + Live TV ($77/month), and Fubo ($75/month). You can access the Sling TV app on iOS and Android devices, Roku, Fire TV, Apple TV, and many of the best TVs from popular brands. 

Below, we've detailed all the ins and outs of Sling's different channel offerings so you can decide which plan is best for your needs. Be sure to check out our full Sling TV review for detailed impressions, and if you try it and don't like it, you can always follow our guide on how to cancel Sling TV .

For just the essentials without any extra fluff, Sling TV is the streaming service you're looking for. It's more customizable than other plans, with three options you can choose from, so you pay for only what you need. New members get their first month for $25 off.

What channels are included with Sling Orange and Sling Blue?

Sling's two main offerings are Sling Orange and Sling Blue. Channels largely overlap between the two plans, but there are a few differences that might push you to choose one over the other.

Sling Orange has 32 channels, including several Disney and ESPN networks you won't find on Sling Blue. Meanwhile, Sling Blue makes up for its lack of Disney and ESPN with up to 42 channels, including a collection of Fox-owned and NBC-owned networks like USA and Bravo. Blue also comes with local NBC, Fox, and ABC networks, but only in select markets .

Each plan is available to stream for a starting price of $40 a month ($45 in some cities), or you can combine the two for a starting price of $55 a month, giving you access to up to 49 channels. Sling also has genre-based add-ons starting at $6 a month. Each add-on offers a mini-bundle of related channels. There are also several premium add-ons, including Paramount Plus with Showtime ($10/month) and Starz ($9/month). 

Sling doesn't offer a free trial right now, but they have a separate ad-supported " Freestream " service and frequent deals for new members . You may want to compare these deals and services with other platforms that show free movies online .

See below for a full breakdown of Sling's channel offerings and add-ons

The following channels are included with Sling Orange:

• A&E 
• BBC America
• Bloomberg Television
• Cartoon Network
• Comedy Central
• Comet 
• Disney Channel*
• Food Network
• History Channel
• Investigation Discovery
• MGM+ Drive-In
• MotorTrend*
• Travel Channel

*Exclusive to Sling Orange

Sling Blue starts at $40 a month but costs an extra $5 a month in markets that include ABC, NBC, and Fox. The following channels are included with Sling Blue:

• ABC* (select markets)
• Discovery Channel*
• Fox* (select markets)
• Fox Sports 1*
• NBC* (select markets)
• NFL Network*
• National Geographic*

*Exclusive to Sling Blue

Sling Orange + Blue starts at $55 a month but costs an extra $5 a month in markets that include ABC, NBC, and Fox. The following channels are included with Sling Orange + Blue:

• ABC (select markets)
• Discovery Channel
• Disney Channel
• Fox (select markets)
• Fox Sports 1
• NBC (select markets)
• NFL Network
• National Geographic

Sling offers two discounted bundles that let you add multiple packages of extra channels to your base subscription. There's also an expanded DVR add-on you can sign up for.

• Total TV Deal ($21/month) - This bundle includes seven of Sling's extra channel packages: Sports, Comedy, Kids, News, Lifestyle, Hollywood, and Heartland. It also includes DVR Plus. The package features a total combined value of $45, so you save $24 a month with the bundle. 
• 4 Extras Deal ($13/month) - This option gives you four of Sling's most popular extras: Kids, News, Lifestyle, and Comedy. The bundle costs $13 a month, which is about half of the regular combined price of all four add-ons.
• DVR Plus ($5/month) - Though all of Sling's plans come with 50 hours of DVR storage, you can pay an additional $5 a month to get an expanded 200 hours of space. DVR Plus is also included in the Total TV package.

The following channels are available in the Sports Extra add-on for Sling Orange:

• ACC Network 
• ACC Network Extra
• Longhorn Network 
• SEC Network 
• SEC Network+ 
• MLB Network
• MLB Network Strike Zone
• Tennis Channel
• NHL Network
• beIN Sports

The following channels are available in the Sports Extra add-on for Sling Blue:

• Golf Channel
• NFL RedZone  
• Big Ten Network

The following channels are available in the Entertainment Extra add-on:

• Game Show Network
• Paramount Network
• truTV (already included in Sling Blue)

The following channels are available in the Kids Extras package:

• Disney Junior (Sling Orange only)
• Disney XD  (Sling Orange only)

The following channels are available in the News Extra add-on:

• CNBC  (Sling Blue only)
• Fox Business  (Sling Blue only)
• NDTV 24x7 (Sling Blue only)
• HLN (Sling Orange only)
• Science Channel
• BBC World News
• Law & Crime Trial Network

The following channels are available in the Lifestyle Extra add-on:

• Oxygen True Crime (Sling Blue only)
• Cooking Channel
• Magnolia Network
• Hallmark Movies & Mysteries
• Hallmark Channel
• Hallmark Drama
• Lifetime Movie Network
• WE TV 

The following channels are available in the Hollywood Extra add-on:

• FXX (Sling Blue only)
• FXM  (Sling Blue only)
• HDNet Movies
• Heroes & Icons
• Turner Classic Movies

The following channels are available in the Heartland Extra add-on:

• Nat Geo Wild (Sling Blue only)
• World Fishing Network
• Sportsman Channel
• American Heroes Channel
• Destination America
• Outdoor Channel
• The Cowboy Channel 
• Great American Country Family
• Great American Country Living

You can now sign up for Discovery Plus through Sling TV. The service offers access to original programs and favorites from Discovery networks like TLC, HGTV, Food Network, Animal Planet, and more. Ad-supported ($5/month) and ad-free plans ($9/month) are available.

AMC Plus is not a live TV channel, but it does give you access to on-demand series and movies. The following on-demand services are available in the AMC Plus add-on:

• IFC Films Unlimited
• Sundance TV
• Sundance Now

The following channels are available in the Showtime add-on:

• Paramount Plus with Showtime
• Paramount Plus with Showtime West
• Showtime x BET
• Showtime Extreme
• Showtime Family
• Showtime Next
• Showtime Showcase
• Showtime Women

The following channels are available in the MGM+ add-on:

• MGM+ Marquee

The following channels are available in the Starz add-on:

• Starz Comedy
• Starz Kids and Family
• Starz in Black
• Starz Cinema
• Starz Encore
• Starz Encore West
• Starz Encore Action
• Starz Encore Black
• Starz Encore Classic
• Starz Encore Espaniol
• Starz Encore Family
• Starz Encore Suspense
• Starz Encore Westerns

For viewers who want more Spanish-language options, Sling offers a Sling Latino package that costs $10/month, as well as plans with content from specific countries. If you combine two or more, you can save $5 a month. 

• Sling Latino - includes 20 channels 
• México - includes 13 channels
• Sudamérica - includes 11 channels
• Centroamérica - includes three channels
• Caribe - includes nine channels
• España - includes four channels

The following channels are available à la carte:

• Acorn: $7/month
• ALLBLK: $6/month
• BET+: $10/month
• Carnegie Hall+: $8/month
• CineFest: $5/month
• Cocina ON: $3/month
• Comedy Dynamics: $5/month
• CONtv: $5/month
• CuriosityStream: $5/month
• Docurama: $5/month
• DOGTV: $5/month
• Dove Channel: $5/month
• DOX: $3/month
• FlixLatino: $4/month
• Gallery: $5/month
• Grokker: $7/month
• Hallmark Movies Now: $6/month
• Here TV: $8/month
• Hopster: $5/month
• IFC Films Unlimited: $6/month
• Kartoon Channel!: $4/month
• Magnolia Selects: $5/month
• Monsters & Nightmares: $3/month
• Noggin: $8/month
• Outside TV Features: $2/month
• PlayKids: $5/month
• ScreamFlix: $3/month
• Shudder: $7/month
• Sundance Now: $7/month
• TasteMade+: $3/month
• True Royalty TV: $6/month
• UP Faith & Family: $5/month
• ViX Premium: $7/month
• Warriors & Gangsters: $3/month

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