business plan text book download

Ultimate Guide On Writing A Business Plan

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The Complete Book of Business Plans: Simple Steps to Writing Powerful Business Plans Paperback – Illustrated, October 1, 2006

Purchase options and add-ons.

Readers have turned to The Complete Book of Business Plans for almost 10 years for advice and information, making it one of the bestselling business planning books of our time.

Authors Brian Hazelgren and Joseph Covello have gone back to the drawing board on this updated edition, providing you with more than a dozen brand-new business plans that will help you attract the financing and investment you need. The Complete Book of Business Plans also includes revised and updated information on how to get started, what questions to ask and how to finalize a business plan that will get you off the ground and running.

For business owners just starting out or seasoned veterans that want to bring their business to the next level, The Complete Book of Business Plans is the only reference they need to get the funding they're looking for.

• Print length 512 pages
• Language English
• Publisher Sourcebooks
• Publication date October 1, 2006
• Dimensions 8.5 x 1.28 x 11 inches
• ISBN-10 1402207638
• ISBN-13 978-1402207631
• See all details

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From the back cover, about the author.

Joe Covello is the founder of The Covello Group, a professional firm specializing in business planning and finance located in Clearwater, Florida and serving the greater Tampa Bay area. His firm services small- and medium-size clients in various industries including manufacturing, distribution, service, and retail.

Joe holds a Masters of Business Administration Degree in Finance from Fairleigh Dickinson University and he has a Bachelor of Arts Degree in Accounting from William Paterson University. He has co-authored two books, Your First Business Plan and The Complete Book of Business Plans. In addition he has written several notable papers on business related subjects.

He has a been a radio talk show co-host with Brian Hazelgren on the number one station in the Phoenix, AZ market. The show was called "All About Business" and the focus topics were geared toward assisting business owners and managers in creating business efficiencies in management, sales, marketing, production, and finance.

In addition, Joe served as an adjunct faculty member for the State of Arizona Community College District were he taught classes in sales, marketing, management, human relations, and business planning. He was instrumental in creating, developing, and presenting the course on business planning to the College District Board where it was approved and implemented as an official course to be used throughout the College District.

Over his twenty-four year career, he has been hired into several key management positions for the primary purpose to spearhead business start-ups, turnarounds, and expansions. During his tenure, each business enterprise achieved higher sales levels, increased employee moral and productivity, and a more profitable bottom line.

Brian Hazelgren founded goStrategy to focus on all aspects of strategic consulting for small and medium enterprises. Brian has a degree in marketing from Western International University, with a minor in finance. Brian has authored and coauthored five books, including Your First Business Plan and The Complete Book of Business Plans, and has produced two business CDs. His latest work, Power Planning: The New Era in Strategic Thinking is the manual used in the goStrategy strategic planning courses. Brian is an Adjunct Professor at the University of Utah where he is one of four professors chosen to start the new Entrepreneurship program at the University. He is also a frequent guest on radio talk shows throughout the country. He has 17 years in the business/strategic planning and technology fields.

Brian has been a radio talk show host on the No. 1 station in the Phoenix, AZ market. His show was called "All About Business" and he focused on topics geared towards assisting business owners and managers in running a better organization.

Brian has owned and operated a successful manufacturing and distribution company, which produced the popular Gumball Wizard and Gumball Mania vending machines. His products were frequently featured on The Price is Right, as the number one product in the Sharper Image Catalog and in three Hollywood movies (Richie Rich, First Kid and Monolith).

Brian spent four years with Sprint Paranet, a division of Sprint, as a Regional Director. While at Sprint, Brian received several awards, including the first ever Outstanding Achievement Award, the Division Managers Award, the Marketing Aptitude Award, the 120% of Goal Award, Para 100 and the Fast Start Award. As a start-up under Brian's leadership, Sprint Paranet Utah was awarded the No. 1 IT Consulting Firm Award in the State of Utah. This was accomplished after only 2 years in the Intermountain market.

During the early phases of the Internet, Brian started a Phoenix, AZ based ISP that was soon voted the No. 3 ISP in the state of Arizona. He sold his interests in this business.

Brian was a member of the BYU national championship football team in 1984. He was a sprinter in track and field and has held five records in track and field in the state of Utah. He was drafted to play professional baseball out of high school, but chose to play football.

Brian is the father of six children, with two sets of twins. He and his lovely wife of 15 years, Ann Christensen Hazelgren, live in Riverton, Utah.

Excerpt. © Reprinted by permission. All rights reserved.

Product details.

• Publisher ‏ : ‎ Sourcebooks; 2nd edition (October 1, 2006)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 512 pages
• ISBN-10 ‏ : ‎ 1402207638
• ISBN-13 ‏ : ‎ 978-1402207631
• Item Weight ‏ : ‎ 2.13 pounds
• Dimensions ‏ : ‎ 8.5 x 1.28 x 11 inches
• #417 in Business Planning & Forecasting (Books)
• #1,801 in Strategic Business Planning
• #2,673 in Systems & Planning

About the author

Joseph a. covello.

Discover more of the author’s books, see similar authors, read author blogs and more

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Introduction to Business

(12 reviews)

Lawrence J. Gitman

Carl McDaniel

Monique Reece

Linda Koffel

Bethann Talsma

James C. Hyatt

Copyright Year: 2018

ISBN 13: 9781947172555

Publisher: OpenStax

Language: English

Formats Available

Conditions of use.

Learn more about reviews.

Reviewed by Melissa Polen, Instructor, Rogue Community College on 8/23/23

This textbook covers a lot of material, which is great for an introductory course! I do wish there was more information on the various sections within a business plan though. read more

Comprehensiveness rating: 4 see less

This textbook covers a lot of material, which is great for an introductory course! I do wish there was more information on the various sections within a business plan though.

Content Accuracy rating: 5

After reviewing the errata list, I have found that many of the reported errors were correct. Additionally, after reviewing the textbook myself, I found the information to be accurate.

Relevance/Longevity rating: 4

While this textbook was written in 2018, it was last updated in 2023. The content presented seems up-to-date, providing students with real-world examples that are relevant to their coursework. I think there will always be room for updates, especially around management and including information from the past few years of the pandemic.

Clarity rating: 5

All content is clearly written.

Consistency rating: 5

The layout of the chapters are clear and easy-to-understand. The various tables and figures throughout each chapter are extremely helpful to visualize the information.

Modularity rating: 5

I found this textbook very easy to work with!

Organization/Structure/Flow rating: 5

When reviewing the table of contents, I found the topics to be a logical order.

Interface rating: 5

I have had no issues with viewing this book online in a variety of formats.

Grammatical Errors rating: 5

No issues to report.

Cultural Relevance rating: 4

I believe the textbook was well diversified throughout. I think this is another area that will continue to evolve as it is updated.

I have really enjoyed this textbook and looking forward to using other textbooks from OpenStax.

Reviewed by Zachary Ward, Assistant Professor of Health Administration, University of Southern Indiana on 4/18/22

This book does a fantastic job of covering every possible aspect of business (from finance to labor management, to technology, and so forth) in a very concise and succinct way. read more

Comprehensiveness rating: 5 see less

This book does a fantastic job of covering every possible aspect of business (from finance to labor management, to technology, and so forth) in a very concise and succinct way.

To my knowledge, this text does not contain any gross errors. The authors do a great job or presenting content in a way that appears to be free of bias.

Relevance/Longevity rating: 5

This text serves as an introductory text for business. With that said, there’s not too many areas, as far as foundational principles are concerned, that become “out of date”. However, the structure of the book is such that updating areas would be easy to implement.

Each chapter contains a “key terms” section where terms from each chapter are defined. Further, this text is written in a way that flows well and is easily understandable to the lay person.

Each chapter in the text follows the same basic outline. There is an introduction that sets the stage for the major concept(s) that will be discussed in the chapter. Additionally, each chapter opens with learning outcomes listed.

Each chapter is divided into smaller sections, which makes the chapters more reader and learner friendly. The online version of the text is designed in a way that each module in the chapter is on one page, which ends needless scrolling for information. Further, the study guide that’s available for each chapter is very useful, too.

There is an obvious flow within the text. The first chapter lays out the principles of business. From there, the text progresses from ethics to marketplace to structure to strategies to finance.

I have not found any interface issues in the online version of the text (which is what I prefer to use).

From my use of the text, I have not found any gross errors from a grammar perspective.

Cultural Relevance rating: 5

In my reading/review/use of this text, I have not encountered any cases where there was an issue of the text being insensitive or offensive in any way.

Reviewed by Mark Elton, Senior Instructor of Marketing, Western Oregon University on 3/7/22

Intro to business is a survey course and quickly covers a multitude of topics; breadth not depth is the main goal. This book does a good job of briefly touching on the salient points. read more

Intro to business is a survey course and quickly covers a multitude of topics; breadth not depth is the main goal. This book does a good job of briefly touching on the salient points.

I have used the book for multiple terms now and have not found any major errors in the information presented.

The general concepts of business don't change very much over time. The case studies and examples are constantly changing. There is always the next big thing as well. The textbook does a good job of keeping the information basic and evergreen. I ask the students to provide more up to date examples and talk about the latest trends.

Very straight forward. Easy to read and digest.

Each chapter is the same with an opening story that illustrates some major ideas of the chapters and allows the instructor to refer back to it throughout the discussion.

Each chapter is a new theme or aspect of business and can be presented independently, skipped or expanded upon.

The flow has worked well for me.

Interface rating: 3

I prefer a printed textbook. I don't like the PDF

Not really sure if there are no errors or not. I didn't see any and grammar and usage errors usually jump of the page.

I did not find the text to be insensitive or offensive in any way.

This book has served me well.

Reviewed by Doreen Lawrence, Adjunct Professor, Cape Cod Community College on 6/26/21

This text does an excellent job covering the basic concepts of an Introduction to Business course. The features of the text are especially relevant with up-to-date examples of what’s happening in today’s organizations, ethical issues to make... read more

This text does an excellent job covering the basic concepts of an Introduction to Business course. The features of the text are especially relevant with up-to-date examples of what’s happening in today’s organizations, ethical issues to make students think, and critical thinking questions for lively discussions. Each chapter begins with Learning Outcomes, and ends with a review of the Learning Outcomes.

The text is accurate, with no errors found.

The text is up-to-date, with highly relevant materials. The text provides students with several features to help with the understanding of course materials. There are several features, and one of them is, Ethics in Practice, which is especially relevant in an introduction to business course. There is another section on Expanding Around the Globe, which helps students understand our global economy, and the reliance we have on one another around the world. There are several other features that add richness to the course. These examples should be updated on a regular basis to remain current.

The clarity of the text is clear, concise, and well suited for early college use. Students will learn new terminology throughout each chapter, with definitions and a glossary at the end of each chapter.

Pages are laid out in an easy-to-read manner.

You do not have to follow the order of the text. Chapters can be presented in a different sequence. The chapters are sectioned and summarized, for ease of modular use.

The text follows a logical approach in the order of topics, similar to other Introduction to Business textbooks.

There were no interface issues. Navigating from one page to another, or from one chapter to the glossary was done with ease. The photos used were clear and relevant; however, I feel there could have been more photos used.

No grammatical errors were found.

The text was culturally appropriate with no biases.

The text gives professors information, tips, case studies, in-text videos, ethics activities, and other experiential activities needed for an interesting, informative and lively course. The materials were enough to keep my 3-hour class fully engaged with various activities that tied into the concepts for each chapter. The students enjoyed using the text because of the easy-to-read layout, the easy online navigation, and most of all students appreciated the fact that the text was free. Students were given detailed instructions on how to download the text. Professors were given Guided Lecture Notes; Instructor Manual; Test Bank; Video Guide; and Power Points for each chapter. If I had to change one thing, it would be the content of the Power Points. Most of the power points had Concept Check discussion questions. I would have liked to see more information about the concepts covered, along with illustrations. The authors did state that their power points was a starting point for instructors to build their lectures. Overall, I successfully used this text in the past, and plan on using it again next semester.

Reviewed by Jon-Michael Kowertz, Adjunct Professor, Portland Community College on 6/14/21

For an “Intro” book, all and all very through and comprehensive book covering the basic fundamentals of the business world. read more

For an “Intro” book, all and all very through and comprehensive book covering the basic fundamentals of the business world.

I did not find any errors in the chapters that I scanned.

The challenge with any books, especially business books with the need and importance to include relevant and real-life examples and case studies. Unfortunately, all of those stories are short-lived and perishable until the next big story makes them obsolete and stall.

Basic use of business language, vocabulary and terminology is used throughout and builds upon each, reinforces importance for future business classes as to be expected from an Intro to Business book for first year and second year students with little to no business background.

The chapter’s content is laid out with consistency throughout the book, following the same and similar format: Introduction, Concept Checks, Catching the Entrepreneurial Spirit, Managing Change, Key Terms and End of Chapter exercise and resources.

Modularity rating: 4

It does not appear that the book is set-up using a modular approach or using sections to breakdown the 17 chapters in 4-5 broad sections or modules. Consider using a common modular format that include Business Basics, Marketing, Operations and Finance.

The books organization and structure flows nicely with little changes will be required for my four modular-approach to implement into a 10 week term.

The book’s interface is a little clumsy using the PDF reader. I like some of the other publisher’s reading platforms. I do like the highlighting feature and would prefer a snippet tool. I should probably download Acrobat Pro DC to get more robust features of the book’s interface.

I’m not an English major or editing expert lol but nothing jumped out at me as being grammatically incorrect.

The text is not culturally insensitive or offensive in any way. It should make use of examples that are inclusive of a variety of races, ethnicities, and backgrounds. Great question, this is always going to be a sensitive concern. As with most books there will always be shortcoming is providing meaningful cultural relevance.

A little text heavy without many pictures. Or pictures of people (with smiles lol), especially BIPOC. Loved the graphics. I've always liked helpings students make the connection between business and personal life. Especially, valuable to students not on a business degree pathway. Here’s my chapter notes for general feedback as part of my book review: 1 Understanding Economic Systems and Business Great, simple and well round presentation in economics and banking. 2 Making Ethical Decisions and Managing a Socially Responsible Business Complicated topic of ethics. Very relevant to incorporate Corporate Social Responsibility (CSR). Would be nice to include more information on “Benefit Company”. 3 Competing in the Global Marketplace I’d like to see more discussion and exercise on foreign exchange rates. Students have a tough time understanding and applying this LO, which I consider fundamentally important in global trade. Even some simple examples of tourist shopping aboard would help 4 Forms of Business Ownership Nice overview of the different business structures available. Would be nice to add “Not-for-Profits” organizations to compare and contrast other business types. 5 Entrepreneurship: Starting and Managing Your Own Business One of my favorite chapters in the book. This chapter both transcends and reinforces other learning objectives throughout the book. 6 Management and Leadership in Today's Organizations Could expand more about the difference between manager vs leaders. Reinforce the importance of honing leadership skills and the value in the workplace because employers want to hire leaders. 7 Designing Organizational Structures It will be interesting if the ”COVID fallout” continues to support work from home or if employers demand telework employees to return to the office. Organizational structures will continue to change. 8 Managing Human Resources and Labor Relations I like highlighting the importance of Managing Workplace Diversity. Consider comparing employee vs contractor rules and regulations as part of the gig economy. Could also update based on the work from home mandates related to COVID closures, etc. Other issues to highlight gender pay gaps, Family Medical Leave (FML), Personal Time Off (PTO), and Minimum wage mandates. 10 Achieving World-Class Operations Management While mentioned on the following page could consider adding Six Sigma graph. Consider using some examples of the COVID related shortages from panic buying. Just-in-time inventory has weaknesses from unexpected buying surges as we have seen over the last 18 months. 12 Distributing and Promoting Products and Services Chapter 12 are the most popular to the sales and marketing students. I would recommend using the term “consumer persona” as a tool for market segmentation summarized in the chapter. To help be consistent with the “4 P’s of Marketing” make the connection with the previous chapter’s LO. “Promotion and Distribution (aka ‘Place’)”. 13 Using Technology to Manage Information Big time chapter and students have an overwhelming interest in starting a web-based business endeavor. I would like to see more emphasis on online privacy as people are not aware of how technology and social media platforms uses cookies, etc to track and sell consumer behavior. Big shift to record online sales transactions as a result of COVID. 15 Understanding Money and Financial Institutions “Financing Small Business Activities” could revisit product lifecycle to align sales with appropriate funding options. Meaning early phase startups are usually not strong candidates for traditional bank loans. Definitely include/expand crowdfunding/crowdsourcing for startups. 16 Understanding Financial Management and Securities Markets Great job presenting a complicated topic of investing. Consider expanding and diving deeper on the subject of IPO’s. 17 Your Career in Business Love this chapter, I do not cover this chapter but do have an individual assignment for a resume and LinkedIn profile.

Reviewed by Julie Stewart, Associate Professor, Community College of Aurora on 5/29/21

This text provides an excellent overview of business with a comprehensive index. The book clearly outlines resources and further readings for continued study of a particular topic. The text did not expand on franchising as a business design but... read more

This text provides an excellent overview of business with a comprehensive index. The book clearly outlines resources and further readings for continued study of a particular topic. The text did not expand on franchising as a business design but covered others well and provided the pros and cons effectively.

The content is accurate and represents main topics associated with an introduction to business course. The topics are broad in breadth and provide real-world examples of hte content for relatability.

The book provides relevant examples and content relating to the overall business world. More content related to virtual business activities could be included. The arrangement of the text would allow for easy updating and additional content in these areas to be added. One of the best elements of this text was the

The book used effective language that was appropriate for higher education learners. The terminology was well described and there were activities within each chapter as a resource for students to further work with the language. This book provided an introduction to business law which was much more comprehensive than the current text I use.

Consistency rating: 4

The segments that existed within each chapter were consistent. There could have been more chapters that included career opportunities in the particular content area component to help students explore potential avenues for work. The terminology was consistent throughout the text and was easily referenced for students to go back and review earlier definitions and contextual utilizations.

The modules were well organized and made sense. The headings were appropriately placed and color was used to indicated additional readings, activities, or reflective materials. The sub-units could easily be rearranged, if necessary for presentation by the instructor. The text provided comprehensive content without being arduous and overwhelming.

The organization was well thought out and aligned with the design of an introduction to business course well. There was little need to skip around during the semester which can cause students confusion.

The graphs and navigation were easily used and free of errors. There were clear explanations of the images and charts that expanded on the content being presented. Navigating this text was very user-friendly and straightforward.

There were few grammatical and spelling errors in the text.

Cultural Relevance rating: 3

The cultural relevance of the imagery in the text lacked diversity. The photos represented many women but very few people of color. The examples throughout the text showed examples of successful individuals as white males.

There was a section in each chapter that discussed cases and problems that provided great topic starters for a class session. These could be expanded for more comprehensive assignment work but were great for low-stakes assignments and ice breakers.

Reviewed by MARCUS LACHER, Instructor, Minnesota State Community and Technical College on 3/27/21, updated 6/1/21

Very professionally-constructed textbook. On-par or greater than commercially-produced books from the major publishers. Very relevant for the pre-pandemic business world. read more

Very professionally-constructed textbook. On-par or greater than commercially-produced books from the major publishers. Very relevant for the pre-pandemic business world.

I have utilized the text for two courses, and I cannot recall finding any technical errors with the book.

Many recent business stories are used as examples in teaching fundamental concepts. This really increases the relevancy and integrity of the text. The authors do not shy away from trendy subjects, products or people. For example, a lot of references to Elon Musk, China, Google, etc.

Clarity rating: 4

Each chapter has a glossary of key terms and a summary of learning outcomes. A few of the end-of-chapter activities could be more explicit. The associated instructor materials also lack detail in this area.

Very formal and consistent framework.

Hard to get more modular than seventeen chapters and an appendix! I moved chapter 14 behind chapters 15 and 16, but this was not a "no-brainer" adjustment. The chapter lengths were long-enough to be comprehensive without being too long.

Well-organized. I liked the final chapter that focused on business careers. Would potential consider teaching topic this Week 1.

The text and associated instructor materials are of very high quality appearance. The images, and videos are excellent. As with most texts, a few hyperlinks no longer work, but that is a teachable moment for students as well!

Multiple authors and contributors have created a high-quality text with a common voice.

Did not notice any offensive or insensitive content, but this topic could be an area of additional content or an appendix given recent cultural events in the U.S. and abroad. The "cancel culture" impact is real, and businesses and their employees need to learn about potential ramifications of their words and actions.

Really liked this book, as well as the instructor materials that suggested appropriate video links. I would like to see more end-of-chapter activities with more in-depth assessment prompts. There are plenty of open-ended, critical thinking prompts, but more structured activities would be welcome too.

Additional content on the impact of the pandemic on business and society would make a great chapter/appendix as well!

Reviewed by Crystal Ringer, Adjunct Professor, Trine University on 3/2/21

This textbook appropriately touches upon all areas of business necessary in giving students a broad overview of how businesses operate. I appreciate that it goes one level beyond the business core of human resources, marketing, financial... read more

This textbook appropriately touches upon all areas of business necessary in giving students a broad overview of how businesses operate. I appreciate that it goes one level beyond the business core of human resources, marketing, financial accounting, and management by covering topics such as business ownership and pricing strategies.

The topics presented are up-to-date and relevant. The author takes an unbiased look at business from every angle.

I appreciate the use of modern, real-world examples to give students a more in-depth understanding of these business topics, which are otherwise abstract and intangible.

Some of these business concepts are hefty and more in-depth than one would expect for an introductory book, but they are covered in great detail and at length so that students can process the information by looking at graphs, charts, and examples in addition to just reading the definition of concepts.

All of the information presented appears to be consistent with what I've found in other sources and as is understood by today's business community.

Though there are large blocks of text at times, the author does place graphics, charts, and other visuals to help add diversity in the reading.

Organization/Structure/Flow rating: 4

Though there are a wide range of topics covered, each chapter is broken down into sub-topics to help students locate material as well as learn the concepts in a thorough manner. My only suggestion would be to offer the financial and accounting chapters earlier in the text book because they are topics often seen as intimidating to students, and students may have anxiety over covering those topics near the end of the book. However, instructors can choose to have students learn the topics in any order, and even omit sections not deemed as vital as others.

Images and displays looked appropriate. Visual aids added to the learning experience and did not distract from the subjects being presented.

There were no grammatical errors that I found.

This text is not culturally insensitive. I would even encourage the use of recent social or political examples to show how they are impacting the business realm (i.e. COVID-19).

I have already used this book once for my Business Concepts class and recommend its use for other faculty wishing to find a comprehensive business text books for students.

Reviewed by Sherri (Sharon) LaRue, Associate Professor, University of Alaska Anchorage on 11/9/20, updated 1/10/21

It's very in-depth. Sometimes I feel like it might be more in-depth than an introductory text. I teach a class that is supposed to be for non-business majors, and I think some more general information might be better. For all that though, I... read more

It's very in-depth. Sometimes I feel like it might be more in-depth than an introductory text. I teach a class that is supposed to be for non-business majors, and I think some more general information might be better. For all that though, I didn't find real information on some basic concepts, like SWOT analysis or the Five Forces Model. I supplemented with other material, but I think that would give some context to some of the discussions.

Everything I have double-checked has been very accurate.

I think it's very up to date. Some of the other books I looked at were using very old concepts, and this seems quite contemporary. The examples of current business leaders are great and they offer diverse points of view.

Some of the information on economics was potentially confusing, as it went more in-depth than I would imagine an introductory business text to go. I am rearranging some of the chapters to make some common concepts, like control and financial measures, be presented closer together.

Yes, I think it uses the correct and current phraseology you would expect to see as students transition to jobs.

I very much like the way the book is designed. It's definitely small, workable sections, with the exception of one chapter which covers planning, control and decision-making, which could have been at least a couple of smaller chapters.

Organization/Structure/Flow rating: 3

I did change the chapters around, but that might just be my personal preference. I tried to group the chapters by how they worked internally and externally, but as I said this might be just the way that makes sense to me.

Interface rating: 4

Some of the charts we a little too wordy. I would prefer a cleaner chart with less words. I like what the charts are showing us, but I think they could be cleaner and easier to visualize.

Grammatical Errors rating: 4

The book's grammar and editing are fine.

I think they do a good job with this. They are careful to represent different points of view and show a broad background in their examples.

Reviewed by Laura Boehme, Faculty, part-time, Central Oregon Community College on 6/25/20

The text covers the broad spectrum of relevant business topics in a thorough yet digestible manner. The level of detail, and numbering systems for each chapter is sufficient for students to gain necessary exposure, understanding, and practice on... read more

The text covers the broad spectrum of relevant business topics in a thorough yet digestible manner. The level of detail, and numbering systems for each chapter is sufficient for students to gain necessary exposure, understanding, and practice on key business competencies. The additional student and instructor resources make this book an even more beneficial learning tool.

The text accurately covers the topics as well as providing current case studies, critical thinking exercises, and vignettes with practical examples of the concepts to be learned. Additionally, the businesses referenced in the text are recent, enhancing the learner’s ability to cross-check and validate information and business practices. The marketing section is slightly different than other business books as it presents the “Five Ps” (versus Four Ps) but the fifth P – people – is a relevant and helpful addition.

The text content is recent and relevant to current business practices and concepts at this time. The nature of business, both globally and nationally, changes often, so the text will likely need to be reviewed and updated about every two years to ensure both accuracy and relevance in order to keep student’s engaged. Perhaps an emphasis on politics/social changes and business impacts could be better integrated into the textbook.

The text is written in clear, succinct chapters. The chapters are not too long and the table of contents is well-organized to help the learner easily navigate and access each chapter and related resources. The ability to search the book is also very helpful. Each chapter has a section for key terms, learning outcomes, and activities – all contributing to the clarity and usefulness of the materials presented.

The text and organization of each chapter are consistent, lending to the usability of the content and resources. Each chapter has a concept check, allowing the learner to reflect on key business questions and topics. The order of chapters effectively establishes a solid business foundation for the student and helps set a reliable pattern for what to expect.

The text and resources allow a solid curriculum design of a syllabus and/or course with modularized content aligned with learning outcomes. Additionally, the student can quickly go to each chapter and pick out the fundamental business concepts, supported by student resources. One does not need to use every chapter or every sub-chapter to provide students with an introduction to business. Very flexible in this area.

The topics are presented in a highly structured and “scaffolded” manner, meaning, one area can build on another. There is flexibility to use topics out of order, but one would want to be careful to ensure students have some solid foundations like economic systems, forms of business ownership, entrepreneurship, and marketing.

The interface and navigation are done exceptionally well for this text. User-friendly, easy table of contents to follow, chapter consistency, and helpful search options. All make for a great user experience.

No grammatical errors were noticed or found that interrupted learning or flow.

The text is culturally respectful. The examples and pictures are inclusive of a variety of races, ethnicities, and backgrounds. Perhaps a few more pictures could be added into the sections of management/leadership and your career in business to emphasize individuals, teams and inclusivity. One area where the book excels is threading the concepts of ethics and social responsibility throughout the chapters. There is a dedicated chapter on these topics as well.

I used this book to create an online course. The students found the book to be easy to read, easy to use, and relevant to their learning. The extra instructor and student resources provided assessments, exams, case studies, and other practical helps to build a full course that was learner-centered and based on business learning outcomes. I highly recommend the book for its comprehensiveness, suitability to business concepts, and attention to what matters most in the business world and in the classroom (or online).

Reviewed by Kathryn Archard, Senior Lecturer, Writing Program Director, University of Massachusetts Boston on 5/27/20

The 17 chapters cover the quintessential subject matter areas for business. read more

The 17 chapters cover the quintessential subject matter areas for business.

The content, written by academic researchers, provides clear up-to-date information. A variety of perspectives are included.

The examples and case studies used are relevant to today's business concerns. Real world companies and business products are examined. The "Hot Links" add additional relevant resources.

The textbook is written in accessible language and highly appropriate for an introductory first year class in business.

The textbook uses a consistent and clear format. The terminology and framework are appropriate for an introductory level course.

The textbook modularity is good. The index takes a while to load but clearly identifies the topic links in every chapter.

The topics covered are organized in a clear, developmentally appropriate sequence.

The interface appears easily and clearly in most browsers.

The textbook is well written.

The subject matter covered in each chapter is extremely relevant for today's business student. An inclusive and varied amount of examples and exercises are provided in each chapter.

Seventeen chapters are quite extensive. I would condense chapters 15 & 16 into one chapter and omit chapter 17.

Reviewed by Jordan Mays, Adjunct Instructor, Oakland City University on 1/22/19

As a textbook targeted at an introductory course in business, the Introduction to Business - 2018 textbook provides a practical overview of various aspects of business over the course of 17 chapters. In addition, this textbook provides key terms... read more

As a textbook targeted at an introductory course in business, the Introduction to Business - 2018 textbook provides a practical overview of various aspects of business over the course of 17 chapters. In addition, this textbook provides key terms (with definitions) at the end of each chapter, which is easier for students to access than looking at one large glossary at the end of a textbook.

The information in the textbook was accurate and reviewed my a large number of professionals as referenced at the beginning of the textbook. The information utilized a fact presenting format that steers clear of unbiased content.

As this book was created in 2018, the content is very much up to date and figures references are from 2017 or newer. Interestingly, the first time I opened the book it appeared to have an update as well which demonstrates the accuracy of the textbook and how the material is being periodically updated.

The introduction to business - 2018 textbook introduces students to key terminology and jargon that will be continually referenced in future business courses. Some of these terms may be new to students with little exposure prior to the introduction to business course, but the text does a good job of addressing these areas to prevent most issues.

This textbook is consistent in the way that the book is created from beginning to end. The creation of each chapter and section are very well planned and executed.

Additional reading components of this textbook enhance the topics covered by introducing real world examples and applications. These areas are separated by a shaded background which adds to the layout and creates a smooth flow from section to section.

The topics of this course cover many areas of business. In many ways it is up to the instructor to possibly see the organization of the textbook as either good or in need of improvement. Each concept is focused on its own chapter, so clearly assigning the chapters that are requested in a particular order can assist in the organization of the material. The last chapter of this textbook is perfect for summarizing the importance of an introduction to business course as it addresses the student's future career in a business field.

Every image, chart, graph, etc. had no issues working on either the web version of the PDF version of this textbook. I do find it an advantage that the book is available in a PDF which allows students to download the content and review it offline, anywhere.

No grammatical errors were noticeable to me as I reviewed this textbook.

Every chapter in this textbook contained additional ethics assignments that help incorporate diversity and different dilemmas that businesses have faced over the years. These assignments along with examples in the textbook help to create a more inclusive learning experience for students.

The Introduction to Business - 2018 textbook offers many different options for additional study, research, questions, etc. at the end of each chapter. These options make it ideal for instructors that are not sure about utilizing an open textbook, as the quantity and quality of the assignments helps instructors customize the course textbook to fit their individual needs.

Table of Contents

• Chapter 1: Understanding Economic Systems and Business
• Chapter 2: Making Ethical Decisions and Managing a Socially Responsible Business
• Chapter 3: Competing in the Global Marketplace
• Chapter 4: Forms of Business Ownership
• Chapter 5: Entrepreneurship: Starting and Managing Your Own Business
• Chapter 6: Management and Leadership in Today's Organizations
• Chapter 7: Designing Organizational Structures
• Chapter 8: Managing Human Resources and Labor Relations
• Chapter 9: Motivating Employees
• Chapter 10: Achieving World-Class Operations Management
• Chapter 11: Creating Products and Pricing Strategies to Meet Customers' Needs
• Chapter 12: Distributing and Promoting Products and Services
• Chapter 13: Using Technology to Manage Information
• Chapter 14: Using Financial Information and Accounting
• Chapter 15: Understanding Money and Financial Institutions
• Chapter 16: Understanding Financial Management and Securities Markets
• Chapter 17: Your Career in Business

Ancillary Material

About the book.

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

About the Contributors

Lawrence J. Gitman, San Diego State University

Carl McDaniel, University of Texas

Amit Shah, Frostburg State University

Linda Koffel, Houston Community College

Bethann Talsma, Davenport University and Grand Rapids Community College

James C. Hyatt, University of The Cumberlands

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Dive into the fascinating world of business with our collection of free business books!

Here you will find a wide selection of titles that will help you expand your knowledge, improve your skills, and achieve success in the business world.

Our business book catalog covers a wide range of topics, from marketing and finance to leadership and entrepreneurship. Each of these books has been selected to offer you valuable information and practical strategies that you can apply in your professional life.

We understand that time is a valuable resource for professionals and entrepreneurs. That’s why we strive to make the search and download of business books quick and efficient.

In addition to offering free business books, we also take pride in keeping our content up to date. Our team constantly works to add new titles and maintain a fresh and relevant catalog.

Explore our collection of business books right now and take your career or business to the next level.

1) Accounting Books

Accounting  is the part of  finance  that studies the different items that reflect the economic and financial movements of a company or entity.

It is a key tool to know in which situation and conditions a company is and, with this documentation, to be able to establish the necessary strategies in order to improve its economic performance. For example, if we buy wood to manufacture chairs we will have to account for that purchase to know how much we have, how much it has cost, who the seller is, when we bought it, etc. All this and more is accounted for.

Accounting is a resource that is available to manage a company’s expenses and income. Any company in the development of its activity carries out operations of purchase, sale, financing as a result of these activities its patrimony varies and it obtains a benefit or a loss.

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2) Advertising Books

Many people confuse marketing with advertising , but they are not synonymous. Advertising is one of the resources of marketing. Marketing uses a process of studying the target audience, focusing on strategies to address it, and advertising is the last phase, which allows to promote the product and create a persuasive message.

Although it may not seem like it, advertising is quite old. As long as there has been any kind of commerce, it has been present in one form or another. As far back as Babylon, 3000 years before Christ, a message to the traders of the time was evidenced on a papyrus.

David Ogilvy launched the concept of brand image and was the promoter of the “creative revolution”, where brands and products were the center of attention.

3) Agribusiness Management Books

It is responsible for planning and managing agricultural, livestock, livestock, forestry, and environmental projects. It has to do directly with the organization and control of the production of natural resources, ensuring that their benefits are profitable and profitable.

Furthermore, it is essential for the manager to know the natural and economic resources used in rural production, the marketing process, and its industrial transformation to evaluate the costs and solvency of the production processes.

The work in agribusiness management is directly in the field, always supervising the conditions of goods, services, and finances. Therefore, administrative and technological techniques are fundamental.

4) Audit Books

Audits  are very necessary for any company or organization, since they can improve processes and give a better image, both social, legal and fiscal, before the competent bodies.

The work of an auditor can only benefit the company, since it lets it know where it stands and whether or not it is doing its accounting, finance and administration correctly.

The auditor is the person in charge of carrying out the auditing process. Generally, they are a professional expert in the areas they evaluate, such as accounting and administration. They are analytical and objective in their conclusions.

5) Books about Benchmarking

Benchmarking is a process of research, development, and improvement of a specific business plan, processes, services, products, functions, and business practices within an institution, organization, or company.

Its purpose is to provide data of interest for decision-making, allowing companies to identify success stories and thus be in a position to improve their strategies. It is important to note that benchmarking does not imply copying, but is based on learning.

Benchmarking is a continuous activity because the market is constantly changing and it is important to know how a company is responding to it, and how the leading corporations in its market are responding to it.

6) Books about Corporate Image

The corporate image is the image that people have of a particular company, it is a global concept that they have about its activities and products. It is composed of different elements associated with perception.

It is especially linked to the quality standard, values to be defended once they are proposed, commitments assumed with consumers or the community in general, among others. The creation of the corporate image is generally in charge of those responsible for the Public Relations area.

Nowadays, the Internet is an important communication channel where consumers have easy access to multiple options. In this context, having a corporate image is essential for brands to have the option to make their place in the market.

7) Books about Efficiency

Efficiency in management refers to the correct use of the least amount of resources to achieve an objective or when more goals are performed with the same or fewer resources.

As far as economics is concerned, efficiency implies making the best possible use of society’s resources, satisfying with the results the desires and needs of individuals.

Through process indicators, we can measure its efficient execution. These are generally focused on the methodology of how each of the tasks that make up the process is carried out. Some of the most common indicators are profitability, effectiveness, and customer satisfaction…

8) Books about Organizational Climate

Organizational climate is all those labor and personal relationships that develop in any workplace. Depending on the organizational climate of an institution or company, its performance, achievement of objectives, and quality of goods or services can be evaluated and measured.

Organizational climate is a topic of great importance nowadays for almost all organizations. This is given that they are looking for a continuous improvement of the environment of their organization, to achieve an increase in productivity , without losing sight of the human resource.

Although a company’s environment can be perceived (sometimes overtly), it is challenging to measure it. This concept is influenced by intangible issues such as motivation or interpersonal relationships, so there are no signals that can be clearly measured. Despite this, the most commonly used measurement tool is the survey.

9) Books About Procedure Manuals

A procedure manual is a document that provides information regarding the different operations performed by an organization, company or a specific department. It is prepared by the same institution or organization where it is used and presents its information in a detailed, orderly, systematized and understandable way.

The procedure manuals are an indispensable tool for the implementation of the internal control system . It should include all the activities to be carried out and establish the responsibilities of the officers involved for the fulfillment of the organizational objectives.

The procedure manuals give the work performed a formal character for a given task. It is, in short, an orienting guide in the achievement of a result.

10) Books about SWOT

SWOT is an acronym for the words strengths, weaknesses, opportunities and threats, and identifies an analysis matrix that allows diagnosing the strategic situation in which a company, organization, institution or person finds itself.

With this analysis, it is possible to draw up a strategy with steps to follow according to the information obtained from its internal characteristics and the context. To carry out this type of process, you must first carry out an internal analysis and an external analysis of the institution in question.

When its parts are analyzed together, the SWOT framework can provide a more general overview of where you are and how to take the next step.

11) Books about Teamwork

Teamwork is the integrated effort of a group of people to carry out a project. The term teamwork emerged after the First World War . Today, it is an efficient way of working that provides several points of view and resolves conflicts arising in the economic, political, and social spheres more efficiently.

On the other hand, teamwork generally requires a set of standard rules or, at least, a behavioral agreement to reduce the frictions and tensions inherent to coexistence and the confrontation of different points of view.

Teamwork is fundamental in many areas of life, and it helps to combine individual talents. A team functions satisfactorily when its members work in the same direction, when they are capable and when they respect the guidelines that have been established.

12) Books on Inflation

Inflation is the sustained rise in prices that has negative effects on a country’s economy. The higher the inflation, the fewer goods, and services we can consume with the same amount of money. For the citizen’s pocket, it means the loss of purchasing power.

In most countries, inflation is measured using the Consumer Price Index (CPI) as a reference. This is an indicator that values the price of a set of goods and services representative of the basket consumed by the population of a country, calculated on a weighted basis.

To solve an inflationary economy, economic and political measures are necessary. Among other measures, it is usually recommended to avoid an excess of money in circulation and to contain the increase in the cost of production.

13) Branding Books

Branding can be defined as the process of building a brand. In this sense, the brand can be considered as a “living being”. It seeks to give importance and show all the qualities that the brand itself has so that the client can know the values and the vision that the brand has and that serves to differentiate it from others.

Branding works with the concept that a brand must be planned, structured, managed and promoted. All these processes, which involve brand management, are part of this definition. Its objective is to make all stakeholders understand the positioning of the company, increase its relevance in the market, improve its visibility and make the company have a good reputation among its public.

Branding has become a necessary element for any company, as it is a way to consolidate the brand and achieve prestige and recognition, especially in digital communication platforms.

14) Budgeting Books

A budget refers to the amount of money needed to meet a certain number of expenses necessary to undertake a project. As such, it can be defined as an anticipated figure that estimates the cost of achieving the objective.

Budgets can be classified in different ways according to criteria such as the length of time they cover, they can be short term or long term planning; the latter are used by large companies and by states. On the other hand, they can be flexible or fixed; these do not allow modifications to be made despite changes that may occur in reality.

Once a budget has been made and executed, it is advisable to carry out an exhaustive follow-up as time goes by and the real data of what was budgeted are known.

15) Business Administration Books

Business Administration  is classified as a social, economic and technical science whose primary objective is to achieve the maximum possible benefit for an organization according to the defined objectives; through planning, organization, management and control of available resources (human, financial, technological, material, etc.).

The professional of the Business Administration must be an individual with vision, capable of putting into practice and developing all its notions about the planning, organization, direction and control of companies, to achieve the goals and purposes defined by the entity.

Likewise, as an administrator you must possess the decision-making capacity to effectively guide the company, and to effectively use the resources you have at your disposal. All this with the sole purpose of achieving the main objectives such as the generation of economic and social value, innovation, and competitiveness.

16) Business Plan Books

The business plan is a document that describes, in general terms, a business and the set of strategies that will be implemented for its success. In this sense, the business plan presents an analysis of the market and establishes the action plan that will be followed to achieve the set of objectives that have been proposed.

It is written before making an investment or starting a deal and must be clear, attractive, concise and realistic. It is common for entrepreneurs to draw up a business plan to set their future course of action. 

A business plan should be a document to be used throughout the life of the company. It is a recurring and iterative process, so the business plan can be a good tool even to get back on track in times of crisis.

17) Business Strategy Books

The strategic management is the way in which an organization defines how it will create value. It is about what to do and how to do it. It defines the objectives of the company and the actions and resources to be employed to meet those objectives.

The proposed strategy may be the best bet of the company’s management, but nothing fully guarantees its success, since organizations and their environment are in constant motion. This does not mean that a long-term  strategy  should not be drawn up. It does, but does not mean simply looking at the horizon. You must move forward by stepping on the ground and seeing what is happening in the immediate environment.

A  business strategy  is a methodology that seeks to achieve an objective through an action plan that is broken down into strategic objectives for each functional area of the  company . For this, along with establishing the strategic objectives, it is necessary to estimate time frames for action, monitoring indicators, goals and those responsible.

18) Consulting Books

A consultancy is an organization, a service company, made up of professionals specially trained in a certain area and dedicated to advising on technical issues to companies operating in various fields.

Consultancy is usually carried out in different stages. These phases may include the development of a diagnosis, the examination of the problems detected, the development of an action plan, the implementation of proposals, the evaluation of the measures and the presentation of a closing report.

The objective of any consultancy is to provide practical knowledge to the companies or professionals that request it so that they acquire sufficient knowledge to solve their problems.

19) Continuous Improvement Books

Continuous improvement is an approach to operational process improvement that is based on the need to continually review operations for problems, opportunity cost reduction, streamlining, and other factors that together enable optimization.

It means looking for opportunities to improve processes in the organization, setting objectives to optimize them, the way you work and taking advantage of audits and audit findings to detect issues or questions where you can improve what you do and how you do it in your business.

There are several methodologies associated with Continuous Improvement; among them are Lean Manufacturing, Six Sigma, Kaizen, among others, but we can say that the cornerstone of Continuous Improvement in any area of processes, products and/or services, is the so-called Deming Circle .

20) Costs Books

Cost is the economic outlay made for the production of a good or the provision of a service. It includes the purchase of inputs, payment of labor, production and administrative expenses, among other activities.

This term is often confused with expenses, with the difference being that costs are considered investments that are directly identified with revenues, while expenses are not associated with the return on the sale of the product or service.

Costs can be classified according to several criteria:

According to their behavior:

• Fixed costs
• Variable costs
• Semi-variable costs

According to the relationship between production factors and products:

• Indirect costs
• Direct costs

21) Cryptocurrency Books

Cryptocurrency  is a type of digital currency that uses cryptography to provide a secure payment system. These encryption techniques serve to regulate the generation of monetary units and verify the transfer of funds. They do not need a central bank or other institution to control them.

Cryptocurrencies do not materialize on paper or credit cards. In this case, the money is in virtual wallets protected by a chain of blocks, or database, which is called Blockchain. In these wallets, also called wallets, all the operations carried out by anyone who has a cryptocurrency are recorded.

After  Nakamoto  created  Bitcoin in 2008, dozens of decentralized cryptocurrencies have been launched. Today there are approximately 1700 and the number does not stop increasing: Ethereum, Solana, Polygon, Litecoin, Ripple, Dash…

22) Digital Marketing Books

Digital marketing  is the application of marketing strategies carried out in digital media. All the techniques of the off-line world are imitated and translated into a new world, the online world. In the digital world new tools appear such as immediacy, the new networks that arise every day, and the possibility of real measurements of each of the strategies used.

Parallel to the tremendous development and evolution of digital technology, digital marketing has been experiencing, progressively and very quickly, profound changes both in the techniques and tools used (and in their complexity) and in the possibilities offered to the receivers.

That’s why a digital strategy must include all relevant spaces where the target interacts, seeking to influence opinions and opinion makers, improving the  positioning  in search engines, and analyzing the information that these media provide to optimize the performance of the actions taken.

23) Dropshipping Books

Dropshipping  is a method of shipping and delivering retail orders in which it is not necessary for the store to have the products it sells in stock. Instead, when the store sells a product, it buys it from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product.

The major difference between dropshipping and the traditional sales model is that the merchant who sells does not have an inventory. Instead, the merchant buys inventory from a third party as orders need to be fulfilled. This third party is usually a wholesaler or even the manufacturer of the product itself.

As to whether or not this method of selling is worthwhile, just to say that while it has very clear advantages, it also comes with a number of complexities and problems that require careful planning to make the business prosper.

24) Economics Books

Economics  is understood as the science of social character in charge of studying the way to administer the available resources to satisfy the needs of the people. It also studies the behavior of individuals.

In general terms, Economy refers to the organization of the use of limited or finite resources, when they are used to meet the needs of individuals or a community.

Since the resources available to our planet are scarce, not everything can be disposed of, so we find ourselves in the need to manage those goods to obtain what we are lacking. The economy encompasses the decision making of individuals, organizations and countries to allocate those limited resources.

25) Entrepreneur Books

Entrepreneurship  is much more than opening a business or launching a project. Entrepreneurship is launching yourself, making ideas happen, betting, getting excited, fearing failure, growing, advancing, not standing still, falling, getting up, having uncertainty, wishing the days had 35 hours, tasting the achievements and coping with the difficulties.

It all starts when you identify an unmet need and come up with an ingenious idea to transform a product or provide a service. If that idea can be marketed, we identify who we can sell it to and how to get revenue from it, then we have a potential business.

Entrepreneurship is a long and complicated road, which brings wonderful experiences, but also very difficult situations to face. You need to be willing to work without a break to make your dreams come true, to sacrifice essential parts of your daily life for it and to keep on insisting no matter what.

26) Finances Books

Finance  corresponds to an area of ​​the economy that studies the obtaining and management of money and capital, that is, financial resources. It studies both the obtaining of these resources (financing), as well as the investment and saving of them.

The study of finance has developed tools (such as basic concepts and quantitative models) that can be applied at all levels of decision-making: from renting a car or starting a business, to the decision of the CFO of a company. Big company

Finance can be divided into four large groups: Corporate Finance, Personal Finance, Public Finance, and International Finance.

27) Financial Accounting Books

Financial accounting is responsible for recording the economic history of an organization and, together with cost accounting and management accounting, forms the accounting structure of the organization. Since the consumers of this information are usually external to the organization, it is also known as external accounting.

Financial accounting collects, records, classifies, summarizes and reports the quantifiable cash transactions of an economic entity. Its method is based on the conventional duality that must exist between the company’s equity and its corresponding financing, known as double entry.

There are basically four financial reports: the statement of cash flows, the statement of changes in equity, the profit and loss account and the balance sheet. These reports enable management to make decisions and report data required by shareholders or government agencies.

28) Financial Management Books

We know as  Financial Management  to that administration in charge of planning, directing, organizing and controlling the financial resources of a company or enterprise.

This type of administration is required by large, medium and small organizations, because it is essential for the proper performance and development of the company. It is of vital importance that you have solid knowledge regarding the administration of your financial resources, at the end of the day the correct management of your finances can be the difference between success and failure.

Among the main functions of the Financial Management we can mention

• Decide on the company’s investments.
• Be responsible for the type of financing the company uses.
• To seek and find sources of funding for the organization.
• Analyze the new possibilities for the company in terms of progress, as well as the respective budget.
• Carefully analyze the risk in each financial action of the organization.

29) Forex Books

Forex , also known as foreign exchange, FX or currency trading, is a decentralized global market of all the world’s traded currencies. This market is the largest and most liquid in the world. Thanks to this volatility, investors can have greater opportunities to maximize profits. However, this also implies greater risk.

Today, these are the times of online marketplaces . Therefore, buying and selling the currency of a particular country against the relative currency of another country is done over the Internet. Traders open a specific currency position and wait for a strengthening of the desired currencies if the objective is to buy or a weakening if the objective is to sell.

The purpose of switching from one currency to another is to hold the trade until there is a rise in value, then switch back and make a profit. The Forex market is all about making profits through currency pairs such as EUR/USD.

30) Gastronomic Management Books

Gastronomy is the science in charge of the relationship between culture and food. The relationship between gastronomy and management occurs when the gastronome must find a way to plan, organize, control, and direct his or her kitchen and the food that he or she will provide.

On the other hand, gastronomic administration is responsible for supervising the production processes of factories and industries engaged in the large-scale production of food and related products. It uses appropriate methods to manage inputs and which organoleptic, nutritional, and vitamin values are ideal for each group of products, among other things.

The restaurant sector has been growing in importance, to the point that some even call it the restaurant industry. In addition, every day the customer becomes more demanding, and more expert, which leads to the existence of more businesses that act as competition between them and this is where the importance of having good management lies.

31) Hospitality Industry Books

The history of the hospitality industry dates back to ancient times (1000 to 500 B.C.), when merchants traveled from one place to another to exchange goods for lodging. The hospitality industry encompasses all those establishments dedicated to providing lodging and food services to permanent or transient guests. 

Hospitality industry is not only concerned with the management of a hotel, but with the management of various aspects of different tourism-related services. This may include gastronomy, the organization of events or the accommodation itself. There are also different types of places where these services are provided.

Customer service is a very important aspect of the hospitality industry, the customer of a hotel must be considered by all staff in a friendly and respectful manner. The main occupations in the hospitality industry are: management and administration, reception, concierge, floors, laundry, cleaning, kitchen and dining room.

32) Human Resources Books

In an organization,  Human Resources  refers to the function or department belonging to the management and administration of companies, which is responsible for organizing and maximizing the performance of workers, with the aim of increasing productivity.

Outside the context of the function or department of an organization, it refers to human capital; that is, the personnel working in the company. This is a very important issue since at the end of the day people are what make the organization successful.

On the other hand, Human Resources management also refers to the fundamental practices and policies for managing personnel relations, their needs, the selection of candidates, the implementation of training programs, incentives, salaries, benefits and communication between the company’s workers.

33) Innovation Books

Innovation is an action of change that involves a novelty. Innovation is usually associated with the idea of progress and the search for new methods, based on the knowledge that precedes it, in order to improve something that already exists, to solve a problem or to facilitate an activity.

Each innovation process is specific to each case, and most likely will not work for other challenges. This is why it is difficult to strictly define a method for innovation. Sometimes it is also said that it lacks logic, because it addresses problems that have not yet been discovered or creates needs.

It is essential to have good ideas as a basis, but then you have to know how to transfer these ideas to the public in the form of products, promotional or commercial issues. Another important aspect is to innovate from within the company itself.

34) International Trade Books

International Trade , also known as «World Trade» or «Foreign Trade», is defined as the mobility of both goods and services through the markets of different countries. This trade is carried out using foreign currencies and is regulated by additional norms, established by the markets participating in the negotiation and by the governments of their nations of origin.

During the execution of operations within the framework of International Trade, the countries involved benefit, since they can better position their products or services, while entering the markets of other nations. When internationalizing your company, the knowledge about Foreign Trade is mandatory, without the correct instruction it is not possible to be successful.

From its history and creation, through its regulations, the acronyms of World Trade, to the evolution of it using technology as a tool, are some of the topics that you can learn in depth by consulting the books of International Trade that we chose for you.

35) Inventory Books

The inventory consists of a detailed, ordered and valued list of all the assets, rights and debts of a company or person. It is used to check which are the elements that make up the estate of a company at a given time.

It allows companies to plan their activities and always maintain a minimum stock available for sale. In this way, it will be possible to meet customer demand. All this, without keeping the goods in stock for a long time, as it implies a cost.

The direct relationship between inventory and accounting is at the heart of commerce, so companies must always maintain tenacious control in their operations. Through inventory it is possible to know the current state of the company in order to make decisions that allow it to be administered and managed profitably.

36) Investment Books

Investments are placements of capital in certain activities that can be commercial or civil, in order to achieve an economic return. Anyone who has some money can invest and seek with this, obtain greater long-term profits.

Every  investment  involves both risk and opportunity. It is a risk because the return of the money we invest is not guaranteed, and it is an opportunity because it can happen that the money invested is multiplied.

Knowing if an investment is better than another or others is something frankly difficult. In essence, it will depend on the preferences of each investor. Some will consider that a profitability of 50% is very good and others will settle for 10%.

37) Kaizen Books

The  Kaizen  method is a corporate management system that has the objective of implementing an orientation to the continuous improvement of the processes of its departments.

The Kaizen method aims to maximize production by constantly improving the business productive apparatus, reducing inefficiencies to increase the company’s competitiveness in the market. For this reason it has become a reference in marketing today.

For Kaizen to be effective, one more element must come into play: the 5S. The objective of the “five S” is to introduce both order and discipline in the workplace and contribute both to the elimination of waste within the production system, as well as to improve equipment maintenance tasks and reduce workplace accidents . It is a process of “continuous improvement that involves everyone”.

38) Logistics Books

What we know as  Logistics  consists of all those operations that are executed with the idea of making a product arrive at the hands of the consumer, from the place where the raw material is obtained and passing through the production site.

These operations are mainly those related to transport, storage and distribution of products in the market. It is for all this that logistics is considered as an activity external to the manufacture of a product. But bear in mind that it is a key area in business and can be a determining factor in whether or not the marketing of a product is viable.

In summary, the purpose of Logistics is to satisfy the demands in optimal conditions of service, quality and cost.

39) Manufacturing Processes Books

The manufacturing processes can be understood as a series of necessary operations and processes that are carried out in a planned and successive manner to achieve the production of products. It is carried out by companies, which use information and technology that is used by people to manufacture products.

A manufacturing process requires a preliminary planning phase that will be complemented by production, marketing and distribution projections. On the other hand, the importance of the production process in the company is not only related to the creation or transformation process itself, but also to issues such as efficiency applied to the optimization of resources.

The manufacturing process or production chain, as it is also called, involves everything from the design and production of the product itself to its consumption by consumers.

40) Market Research Books

Market research is the process of identifying, collecting, analyzing and disseminating information for the purpose of improving marketing decision-making.

Market research is the basis for strategic development, to define the segmentation and positioning strategy, to identify the right prices, to refine the strategy and value proposition, to identify the best distribution channels, to know the competitors, their strengths and weaknesses.

Companies should continuously carry out market research processes, since this allows them to know how to respond to changes in tastes, preferences and market behavior in general. With it, a business decides to focus its efforts and resources. That is the value of market research.

41) Marketing Books

What is known today as  Marketing  is the conglomeration of processes and entities that allow the creation, communication and delivery of offers of exchange of services and goods, which have a value for customers, as well as for businesses and society.

In other words, marketing is an aspect of management that focuses on the communicative orientation of the economic and commercial actions of a group or an individual. That is, it focuses on how to identify and satisfy the needs of the target consumer market. Nowadays, whatever product you want to market, you must apply marketing techniques and guidelines in order to do it successfully.

«Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential». Philip Kotler

42) Negotiation Books

What is known as  Negotiation  is an interaction between two or more parties, which focuses on obtaining benefits. And believe me, this is a key piece of business and you must handle it perfectly if you want to succeed.

The objectives of a Negotiation can solve differences, obtain advantages for one of the parties, elaborate results that satisfy diverse interests, improve the current situation, solve problems or agree on a neutral point.

The basic principle of a Negotiation is to leave the parties involved partially satisfied. This shows that the process was executed in the right way, as neither party gets everything they want nor loses everything they have.

43) Networking Books

Networking is based on building a vast network of contacts between companies, entrepreneurs, and freelancers to strengthen their corporate image and generate new lines of communication and business.

Networking meetings can satisfy different work situations. People with a business idea need investors or partners, recruiters looking to incorporate specialists in certain areas, or business angels looking for investment projects.

There are different ways to generate networking moments, among them: congresses, courses, conferences, and professional social networks (such as LinkedIn). In these types of meetings, a time slot is always established to allow attendees to interact with each other, chat, get to know each other, and expose their common interests.

44) Organizational Designs Books

Organizational design is a step-by-step methodology that identifies dysfunctional aspects of procedures, structures and systems, realigning them to fit or adapt to current business objectives and realities. This will develop plans to implement new challenges.

There are three central elements to be defined and elaborated when designing or redesigning an institution, either in general or in part. Firstly, the most suitable organizational model must be defined; secondly, this model must be reflected in a chart called an organization chart; and finally, the preparation of organizational manuals must be considered.

Design is approached as an internal change under the guidance of an external facilitator. Managers and team members work together to define the needs of the organization and create systems to meet those needs more effectively. The facilitator ensures that the process is systematic and encourages creative thinking.

45) Organizational Development Books

It is known as  Organizational Development  to the set of tools, methods and practices that seek to maintain a proper functioning of an organization. All this by means of dynamic processes and creating a favorable work environment. Usually, this topic is in charge of specialists in organizational psychology, human relations and related areas.

As your company grows, it is important that you acquire knowledge in this area since it will allow you to face the challenges that every company faces when it comes to growth.

The main objectives of Organizational Development are:

• Improve interpersonal competence.
• Minimize tensions.
• Implement more effective team management.
• Improve conflict resolution techniques.
• Establish organic rather than mechanical systems.
• Integrate people’s interests with those of the company.
• Establish more democratic and humane values.
• Decentralize and delegate.

46) Personal Branding Books

To increase your level of competitiveness in the workplace, we provide you with a selection of personal branding books.

With these texts, you will be able to understand the relevance of having a brand in the online environment, with the idea of being recognized and making a difference in every situation you participate in.

By reading the personal branding books we share with you, you will be able to increase your potential in the work field, by obtaining a positive presence and global visibility.

47) Project Management Books

Project Management  is a method of organizing and planning work to achieve the fundamental objectives of any organization. These objectives are productivity, efficiency, cost and time reduction, resource compensation, synergies, order, control, and constant evaluation of results, among many others.

Executing the work by implementing a correct Project Management, implies a considerable advantage if you want to improve the productivity of a company, as well as to obtain optimal working paths for the resources you have. The knowledge you obtain about business administration will allow you to make a rational and appropriate use of your company’s resources.

«Global trends such as competitiveness in organizations, technological changes and re-engineering increase the importance of Project Management processes. Project management is the discipline of successfully managing all necessary resources, which can and should be applied during the life cycle of any project» Dixon.

48) Public Relations Books

Public relations , understood as a management function, is a strategic communication process that builds mutually beneficial relationships between organizations and the public.

In this way, they are seen as a systematic, continuous and cyclical process, aimed at solving problems or opportunities in organizations and their environment through communication. Public relations serve to promote products, people, places, ideas, activities, organizations, and even nations.

Every business needs a good reputation to succeed and prosper. As it grows, it becomes increasingly important to excel in the field in which it operates. And although it depends on many factors, such as quality and reliability, public relations are one of the pillars for managing a company’s reputation. It allows you to communicate your brand and its related values in a comprehensive way and also to create narratives about your products and services.

49) Quality Control Books

Quality Control  has been established as one of the vital processes in every  production process . This is due to the fact that through this control the adequate execution of the processes is guaranteed, and it is certified that the production complies with what was planned.

Currently, this type of control is essential due to the characteristics of the current market, especially as far as competition is concerned. So much so that large organizations have experts, machinery and computer systems to validate what is produced in their factories. The quality of your product or service directly impacts the satisfaction of your customer, if you want satisfied customers you must implement a good quality control system.

Quality Control, although it is much more common in the production market, is also implemented in companies that provide services. In this case, surveys and questionnaires are used, among other mechanisms, to validate customer satisfaction regarding the service received.

50) Real Estate Books

Real estate  refers to the land or delimited land and any structure built there such as apartments, houses, farms or even cottages. It also includes some other aspects found in the area such as natural resources like lakes, trees, gardens or animals.

Nowadays there is a big real estate business, the sale of houses, apartments, farms and so on is in a big boom, people want to own their own home more than ever so as a builder or real estate agency is a pretty lucrative business, but what about the common people, can it be a business for them?

The answer is yes, nowadays many people are buying houses or apartments to offer them as rent, this became an effective way to have a fixed salary without much effort and dedication.

51) Sales Books

The word  sales  has several definitions depending on the field in which it is applied. In general, we can say that sales is an exchange of goods or services for money. In the legal area, we speak of a transfer of the right to possess an asset, for money. In the accounting and finance sector, it is the total amount acquired for the provision of services or products.

Regardless of the case, sales are the core of any business. It is the essential action of any commercial operation. And if you want to set up a company, it is one of the areas you have to work on the most.

Some consider sales as a kind of art based on persuasion. For others, it is a science based on a methodological approach, in which certain steps must be followed to get the potential client to agree to acquire the service or product offered.

52) Six Sigma Books

Six sigma  is a work philosophy that was born as a methodology for improvement and solution of complex problems. Its creator was Dr. Mikel Harry , who developed it as a tool to control and decrease the variation in processes. Since then, its concept has evolved through multiple contributions until it has become a philosophy put into practice in the highest performance processes.

The main purpose of the Six sigma is to achieve customer satisfaction, in that order it focuses on understanding their needs, collect information, and through statistical analysis find opportunities for improvement, a consistent improvement.

Perhaps one of the most relevant characteristics of Six sigma and that is strongly contrasted in practice, is that the quality is assured in the processes and not in the inspections. In that order, quality is generated and controlled in the processes; besides this, Six sigma has other principles.

53) Supply Chains Books

A supply chain is a set of elements that allow companies to have the necessary organization to carry out the development of a product or service and for it to meet the main objective, which is to satisfy the needs of the end customer.

The supply chain is also known as the value chain since the products acquire greater value ─value the redundancy─ as they progress through its links. The main phases that make up the supply chain are three: Procurement, Production, and Distribution.

Supply chain management corresponds to the “systematic and strategic management” of the traditional business functions and tactics used within a company among its different components, intending to improve the long-term performance, both individually and collectively, of the chain.

54) Trading Books

Trading  consists of buying and selling listed assets with a lot of market liquidity. This financial market is electronic and regulated. Its objective is to obtain an economic benefit when the operation generates a capital gain.

It can be done with any asset that is traded on a financial market: company stocks, stock indices, commodities, currencies, cryptocurrencies. In all cases the concept is the same: knowing how to decide the best time to buy and sell.

The trader (investor or speculator who operates in the financial markets in order to obtain benefits) can be self-employed, using his own money, or employee, using the money of others. You can specialize in certain assets or markets and certain styles of trading: binary options trader, commodity trader, high frequency or scalper trader, Forex trader, oil trader, or day trader.

55) Training Books

Training refers to a set of educational activities aimed at expanding knowledge, skills and abilities. It enables workers to perform better at work by adapting to the changing demands of the environment.

It is seen as a short-term educational process, employing specialized and planned techniques through which the company’s personnel will obtain the knowledge and skills necessary to increase their effectiveness in achieving the objectives planned by the organization for which they work.

The need for training arises when there is a difference between what a person should know to perform a task, and what he/she actually knows. These differences are usually discovered when doing performance evaluations or job profile descriptions.

56) Warehouse Books

Today, a warehouse refers both to a place where things are stored and to a small business, also called an SME, where a wide variety of things are sold, especially household goods.

They are structured and planned to carry out storage functions such as preservation, control and dispatch of goods and products, reception, custody, etc. The warehouse is in charge of regulating the flow of stock.

Sometimes, the economic activity of a company may require one or more types of warehouses: for raw materials, semi-finished products, finished products, etc. All of them must be located according to the specific needs of their operation and following the constraints or possibilities of each location and its environment.

57) E-Commerce Books

Electronic commerce or e-commerce can be defined as the economic activity that allows the trade of products and services from digital media, such as websites, mobile applications and social networks. The relevance of this type of commerce is such that companies take it as part of the sales strategy thanks to its efficiency.

These are the main business models in e-commerce according to the agents involved B2B: Buying and selling between companies; B2C: Sale of goods and services from companies to consumers; C2B: Individuals selling their goods and services to companies; C2C: Buying and selling goods and services between consumers.

Among the advantages of e-commerce is the possibility of accessing products from all over the world, which do not even have to be displayed to the public in a physical store. This allows the seller to save costs.

Well, here ends our selection with the best books on Business and Investment. We hope you liked it and already have your next book!

If you found this list useful, do not forget to share it on your main social networks. Remember that “Sharing is Caring”.

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19 Best Business Plan Books of All Time

Our goal : Find the best Business Plan books according to the internet (not just one random person's opinion).

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• Best Business Plan Books

The One Page Business Plan for the Creative Entrepreneur

The fastest, easiest way to write a business plan.

The Art of the Start 2.0

The time-tested, battle-hardened guide for anyone starting anything.

Guy Kawasaki

Successful Business Plan

Secrets & strategies.

Rhonda Abrams

The Secrets to Writing a Successful Business Plan

A pro shares a step-by-step guide to creating a plan that gets results.

Hal Shelton

The Lean Startup

How today's entrepreneurs use continuous innovation to create radically successful businesses.

The Founder's Dilemmas

Anticipating and avoiding the pitfalls that can sink a startup.

Noam Wasserman

How to Write a Business Plan

Mike P. McKeever

The Complete Book of Business Plans

Simple steps to writing powerful business plans.

Joseph A Covello

The 1-Page Marketing Plan

Get new customers, make more money, and stand out from the crowd.

Business Model Generation

A handbook for visionaries, game changers, and challengers.

Alexander Osterwalder

Starting a Business QuickStart Guide

The simplified beginner’s guide to launching a successful small business, turning your vision into reality, and achieving your entrepreneurial dream.

Ken Colwell

Mind Your Business

A workbook to grow your creative passion into a full-time gig.

Ilana Griffo

Writing Winning Business Plans

How to prepare a business plan that investors will want to read and invest in.

Garrett Sutton

Burn the Business Plan

What great entrepreneurs really do.

Carl J. Schramm

Anatomy of a Business Plan

The step-by-step guide to building a business and securing your company's future.

Linda Pinson

The Book on Business Planning

Writing a Convincing Business Plan

Arthur R. DeThomas Ph.D.

Hit the Deck

Create a business plan in half the time, with twice the impact.

David Ronick

Creating a Business Plan For Dummies

Veechi Curtis

• 12 Books You Should Read Before Starting a Business www.businessinsider.com
• Business Plan Books www.mymoneybooks.com
• The 9 Best Business Plan Books www.thebalancesmb.com
• 20 Best Books on The Business Plan - Bigger Investing www.biggerinvesting.com
• 20 Best Books on How to Write a Business Plan in 2023 www.profitableventure.com

How was this Business Plan books list created?

We searched for 'best Business Plan books', found the top 5 articles, took every book mentioned in 2+ articles, and averaged their rankings.

How many Business Plan books are in this list?

There are 19 books in this list.

Why did you create this Business Plan books list?

We wanted to gather the most accurate list of Business Plan books on the internet.

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