cover page for sales presentation

How to Design a Great Presentation Cover Page

A cover page is a quick and easy way to add polish to your presentation. We'll cover a few tips for creating a great cover image, and we've got ten free PowerPoint cover image templates you can download at the bottom of the page.

The cover image sets the tone for your presentation—you don't want to dive right into the content—and is a great opportunity to start your deck off on the right foot.

What to include

Your cover image should include these basic facts:

Title Short and sweet.
Your contact information. Email or phone number
Your company logo. It's all about branding.

Bonus tips:

Cobranding. Presenting to a customer? Add their logo to personalize the presentation.

Conferences. Including your Twitter handle is a great idea—you might gain some followers, and it gives your audience someone to tag when they gush about your awesome presentation.

Know your Audience

Consider how your audience will view your presentation deck (projected, on their laptop, or printed like it's 1995), and make sure that the scale of your design is appropriate.

If you're presenting at a conference, your type needs to be big enough to read from the cheap seats, and make sure you have enough contrast that the text is legible even if there's poor projector quality. You don't want your audience squinting at the screen before your presentation even starts. And remember—the title page will be what's on screen when you're getting ready—walking up to the stage, fixing your microphone, or just swallowing back the sheer terror of public speaking.

If you're emailing the presentation, make sure your cover image works well as a thumbnail. That will be the first thing your reader sees when she receives the file—and, let's face it, a better image is going to drive more opens than a boring one.

Know your brand

If you have an established brand, your cover image needs to reflect it. One of the biggest problems we see with decks out in the wild is when the creator goes off-brand and uses the wrong colors or typeface. Imagine how surprising it would be to see a presentation from Coca-Cola without their trademark red, or Facebook without their blue.

Cover Image Techniques

Now that we have the basics down, here are some techniques you can use make a well-designed cover image.

Stock Photography

The workhorse of cover images is stock photography—an attractive photo with plenty of negative space, then place your text on top of it. The trick is to find the right photo and make it work for you. Pexels is a great place to find free images you can use anywhere. When you're looking for stock photos, keep these tips in mind to help you find the right image.

Sometimes you'll need to do a quick bit of editing to make the image work for you. The important thing is to find an image that works in the background —one that lets your reader focus on your message, not the photo. These images tend to look boring all by themselves—you need to use a bit of imagination to see how it will work once you layer text on it.

Once you have an image, you can desaturate and tint it to give it better contrast for your text, or manipulate the image to give it more negative space, as you see below.

Typographic

Nice typography will take a you a long way, and it's something you can do in PowerPoint without any special tools. We're in a renaissance of great, free fonts. Take a look at this selection of the best Google Fonts from the always awesome TypeWolf for inspiration.

Using custom fonts can be tricky in PowerPoint. If you're having trouble getting your fonts to show up, take a look at this article . If you're sharing the PowerPoint with others, they'll need to have the fonts installed (we recommend always exporting your deck to PDF before sharing with customers to avoid font problems).

We all know PowerPoint isn't the greatest design tool—but it does the basics well enough, and you can use it to make a minimal design that works well.

Even though they're "easy" to do, with the right layout and sense of balance you can make a design that really sings with hardly any design elements.

Strong color combinations, simple shapes, and nice typography can yield a cover page that looks great without searching for stock images or opening Photoshop. Need a little help with color combinations? Check out Kuler from Adobe .

Free PowerPoint Cover Page Templates

We've made examples of the styles above for you to download and use. These are completely free—do whatever you like with them!

Coffee Cup PowerPoint Cover

Requires open sans download powerpoint file, beach powerpoint cover, requires playfair display download powerpoint file, office building powerpoint cover, requires open sans and playfair display download powerpoint file, circles powerpoint cover, bridge powerpoint cover, desk powerpoint cover, design tools powerpoint cover, simple powerpoint cover, tiled background powerpoint cover, topographic background powerpoint cover.

Enjoy! If you need some ideas to get you started, take a look at our portfolio of decks we've designed . Or if you'd like a little help on your next project, we're happy to help .

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Lightboard is a B2B design service. We've helped great companies like Autodesk, Nasdaq, and Tile with design, and we'd love to help you.

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How to Create a Stunning Presentation Cover Page [+ Examples]

Published: January 06, 2021

When you're focused on creating a meaningful, persuasive presentation, it's easy to overlook the cover page. But giving that first page of your deck a little more love can actually go a long way towards grabbing your audience's attention early on and setting the tone for the rest of your presentation.

A stunning presentation cover page can intrigue your audience into wanting to know more and increase engagement with the information you’re presenting. On the other hand, a lackluster slide, or even the lack of one, can dampen audience enthusiasm for your presentation, and maybe even your own.

You've put so much work into your presentation -- why waste that valuable real estate on the first slide of your deck?

In this post, we'll cover the basics of creating a presentation cover page that's informative and attention-grabbing. Let's dive in.

What's included in a presentation cover page?

A good presentation cover page accomplishes three simple things:

It introduces the topic with a straightforward title.
It introduces you (and your organization, if applicable)
It sets the tone of your presentation.

We probably don't need to tell you this one, but your presentation cover page should be centered around a title. And ideally, a title that's straightforward, descriptive, and simple. If you're finding it hard to keep your title short, add a subtitle (in smaller print) to clarify what you'll be speaking about.

Next, identify the person (or group) who will be giving the presentation. In some cases, this will be as simple as including your own name, and in others, you'll want to include your company name, logo, department, or other identifying information. As a general guideline, you'll need less identifying information if you're giving an internal presentation.

If your audience is mainly folks outside of your company (or there are plans to distribute your deck externally) you'll typically want to include more information to identify your company clearly.

A successful cover page sets the "tone" of your deck -- but what does that really mean? The colors, imagery, fonts, and placements of different elements on your cover page all create a specific visual style that the rest of your deck should follow.

A well-designed page conveys a sense of professionalism and preparedness that a simple monochrome text slide simply cannot. Even if you're not a design expert, you need to pay attention to the aesthetics of your cover page. Fortunately, it's easier than ever to find free, professional-looking presentation templates without needing a degree in graphic design. Whatever you choose, it's important to remain relevant to your presentation (and, if applicable, your company's branding).

We'll explore a few examples of cover pages below so you can see how different elements converge to set the tone for a variety of different presentations.

Presentation Cover Page Examples

Below, we've compiled a number of presentation cover pages that succeed in different areas. Remember: there's no single perfect format for a presentation cover page, but hopefully, you get some inspiration from this list.

Setting An Emotional Tone

The right presentation page can set an emotional tone as well as a visual one. This presentation cover page for a nonprofit conveys a mission-driven approach to protecting nature, with a well-selected, relevant image, and a call-to-action directly in the subtitle. (Photo by Andy Køgl on Unsplash )

Focusing on a Photo

You don't need to overcomplicate the format of your cover page, especially if you have a great photo to use as a full background image. A simple stock photo here provides a clean backdrop for this presentation on remote work. Just make sure your title text is legible over any background photo you decide to use. (Photo by Corinne Kutz on Unsplash )

Leading With Your Brand

Even if you're the central speaker for a presentation, it might make more sense to highlight your team or brand on your cover page, instead of including your own personal information (you can always include your own contact info at the end of your deck for follow-up questions). Context (if you're speaking at a particular event or annual meeting) can be important to highlight as well on your cover page.

There's a big difference between a cover slide you didn't put much thought into and a slide that makes good use of whitespace and leans on strong copy. Sometimes, the best way to lead an audience into your presentation is to create space for a little mystery.

If you're giving a more casual presentation or a pitch that doesn't need to follow a particular format, consider going the minimal route and opening with a simple cover page slide that asks your audience a question (one that you of course plan to answer).

Set a Purpose

Many presentations include an agenda slide directly after your cover slide, but that doesn't mean you can use your cover slide to set a clear purpose upfront. Consider using your subtitle to explain a more robust (but still simple!) description of what you'll cover.

Presentation Cover Page Templates

Instead of creating your presentation cover page from scratch, using a template can take much of the work out of the process. Check out these websites for templates that you can use for your presentation or for inspiration to create your own designs.

A tried-and-true favorite of many marketing teams, Canva offers up a wide selection of modern, drag-and-drop presentation templates with truly unique cover pages. If you're on the hunt for a cover page that looks like you hired a graphic designer to create it just for you, Canva is a good place to start your search. Canva offers both free and paid options.

Beautiful.ai

Beautiful.ai has an intuitive, highly-customizable presentation builder that allows you to import your own visual elements directly from your computer or a Dropbox folder. Like Canva, they offer a number of free and paid template options (with great cover pages). Their biggest differentiating feature is their (frankly, very cool) adaptive AI technology, which intuits how you're trying to design a slide and makes changes automatically to suit the direction of your project.

For a completely free option with cover page starter template to suit a wide range of different projects across different formats, check out EDIT. Their online tool is specifically designed to create cover pages in a simple, easy-to-use interface.

Another highly-customizable template source is Visme, which gives users the ability to select a starting template from their (expansive) library and customize elements in a simple web editor.

VectorStock ®

VectorStock® has a massive selection of PowerPoint presentation cover page templates for purchase if you're looking for something that's ready to plug and go without the need for customization (beyond adding your own name and title, of course).

First Impressions Matter

For better or worse, audiences will judge a presentation by its cover page. Because of this, it’s vital that you give your cover page the care and attention that it deserves. Ultimately, a cover page isn't simply a placeholder, it’s a vital component that can drum up interest for your presentation. The best part is that with the tools available online, you don’t have to be an artist to create a stunning presentation cover page.

The featured image on this post was created using a Canva template.

Blog - Beautiful PowerPoint Presentation Template [List-Based]

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11 Sales Presentation Examples That Explode Your Pipeline

See uniquely effective sales pitch presentation examples and learn how to make a sales presentation that deeply engages buyers and helps you close the sale.

6 minute read

helped business professionals at:

Short answer

What makes a successful sales presentation?

A successful sales presentation deeply engages buyers by setting your product apart from competitors. It should be unique, avoiding static and generic slides.

Key elements include an attention-grabbing cover slide, a clear introduction, problem identification, solution proposal, social proof, key benefits, detailed implementation, and a clear call-to-action.

Interactivity enhances engagement, making the content more memorable. Addressing common sales objections and weaving a coherent story further ensures success.

A generic sales presentation is a silent sales killer

One of the biggest challenges for B2B sales and marketing teams is creating a presentations for sales that truly sets your product apart from the competition.

The main reason why most sales presentations fail is because they all look the same. Sure enough, certain designs are more attractive than others, but the delivery falls short all the same—static, generic, boring insufferable slides. To help you make your offer outshine the rest and leave the competition behind, I rounded up our best sales presentation examples we’ve seen used with tremendous success!

What to include in a sales presentation deck

Regardless of the industry you’re operating in, any outstanding sales presentation deck should contain the following 8 slides :

Cover slide: your company name and logo next to an attention-grabbing tagline outlining your unique value proposition.
Intro: here you present what your company does, why it's relevant to buyers, and how you fit into the overall picture.
The problem: identify the main problems buyers in your niche face and why they need to be solved.
The solution: the way your solution contributes to solving the problem mentioned in the previous section.
Social proof: customer testimonials and case studies.
Key benefits: the unique features of your solution that make it stand out from comparable products or services.
The “details”: describe how the implementation process works, what the key benefits and integrations are, and what your pricing structure looks like.
Next steps (Call-To-Action): a clear explanation of the next step a prospect is supposed to take after reading your sales presentation deck.

If this info is not enough, you may wanna read our killer post on the ins and outs of how to create exceptional sales decks .

6 questions any successful sales presentation needs to answer

If you want to turn a prospect into a client, there are 6 basic questions you’ll have to address in your sales presentation deck .

What are the benefits of switching to your product or solution over the status quo?

Why should a potential customer adopt this change now rather than later?

Why should they pick your industry solution instead of those outside of your industry?

Why should a potential buyer choose you and your company specifically?

Why should they pick your product and service? What unique value will it bring them?

Why should you get their hard-earned money?

According to David Hoffeld , these 6 basic questions are the reason behind all sales objections. If you answer them in your sales presentation, you can lead prospects through the buying process and get them to become paying customers .

Now it’s just a matter of weaving the answers to these questions into a coherent story using the outline we mentioned in the previous section.

Stop boring your prospects with static sales presentations

Static presentations should be a thing of the past. By giving your prospects an interactive presentation they can “play around” with rather than trying to decode, you enhance engagement.

Case in point: look at this example of the same presentation for sales designed in 2 different ways, one static and one interactive.

Which one would get you interested? Which would you rather keep reading?

Static PowerPoint

Interactive Storydoc

Dynamic content has big implications for your ability to make successful sales presentations. They increase the average reading time, scroll depth, conversion rate, and internal shares, and are generally seen as more informative.

Using interactive sales presentations brings real business results

Our data from analyzing over 100K Storydoc sessions suggest that these are some outcomes you can expect by moving to interactive content:

146% increase in your presentation’s average reading time (as compared to the PPT benchmark)

41% increase in the number of people who get all the way down to the end of your presentation

2.3x more internal shares within your buyer’s organization

Storydoc users report a 2x increase in conversion over their competitors. So, now that PowerPoint is no longer stopping you from achieving full potential, let's dive deeper into some sales presentation examples .

Best sales presentation examples that bring big results

Instead of wasting your time and effort on sales presentations that look pretty but don’t bring the desired results, I’ll let you in on a little secret of what makes a sales presentation highly effective and compelling .

These sales presentation examples are not your average PowerPoint decks, and rightfully so. PPTs are a 30-year-old technology that fails to meet the needs of modern-day buyers.

NOTE: All of the sales presentation examples presented below have been crafted using Storydoc. They consist of modern scroll-based interactive slides that have proven to bring great results. They're also 100% replicable, meaning you can take any of these samples and use it to create your own high-performing sales presentation in a matter of minutes.

Sales pitch presentation

What makes this sales presentation great:

Interactive slides are perfect for leading prospects through a compelling story narrative.
Various data visualization elements allow you to present hard data in a more digestible way.
Tiered slides can be used to outline the key features and benefits of your solution in a condensed way.

Sales mastery guide presentation

Contemporary design in line with the freshest trends helps position your company as youthful and cutting-edge.
A variety of image and data visualization placeholders that can easily be customized to convey the key insights.
A perfect balance of text-based and visual slides helps add context to your numbers.

Sales impact presentation

It comes with plenty of image placeholders that can be edited in just a couple of clicks to include industry-relevant visuals.
Running numbers slides can be used to present the most important metrics.
Interactive slides are ideal for guiding prospects through a captivating storyline.

Winning sales presentation

Minimalist design doesn’t detract from your main message while providing value.
Timeline slides and grayed out content are perfect for walking readers through complex processes or directing their attention to the main benefits of your solution.
The calendar integration on the last slide makes it easier than ever for prospects to book a meeting with you straight from the deck.

Sales excellence showcase presentation

A video on the cover slide boosts engagement by up to 32% , increasing the chances of prospects reading your entire deck and taking the desired action at the end.
Easily customizable slides which are perfect for delivering ultra-personalized sales pitches.
A vertical timeline allows this template to be repurposed for the next stages of the sales funnel too, for example client onboarding.

High-performance sales presentation

The narrator slide allows you to walk prospects through even the most complicated solutions in an easily understandable manner.
Video placeholders help ensure that more prospects will get to the end of your deck .
The ability to embed case studies helps legitimize your solution in the eyes of prospective customers.

Light mode sales presentation

Tiered slides allow you to present a variety of services or use cases of your solution in a single deck.
Animated slides boost user engagement and make your presentation more user-friendly, maximizing the chances of your deck getting read in full.
A library of data visualization elements to choose from helps position your company against competition and compare key metrics.

Dark mode sales presentation

High-contrast colors make the presentation easier to consume and interact with.
A fully interactive layout increases user engagement, as well as the average reading time.
Tiered slides make it easy to present your service offer or snippets of your portfolio.

Modern sales presentation

A selection of dataviz elements is ideal for demonstrating the most important business metrics and performance indicators.

Slides combining text and images can be used to present the main features of your solution in a user-friendly way, without overloading prospects with technical specs.
Dynamic variables can be easily edited in just a few clicks, allowing you to send out ultra-personalized versions of your sales presentation at scale.

Sales pitch presentation essentials

The sleek layout allows you to convey key details in fewer slides, respecting your prospects' time.
Versatile slides are readily customizable for diverse sectors and applications.
Straightforward, easy-to-use editor guarantees that any additions or tweaks you make will seamlessly fit the existing deck design, so you don't have to worry about disrupting the layout.

Sales presentation insights

The smart editor instantly extracts your company's branding, ensuring your presentation remains on-brand.
The scroll-based interactive format simplifies the presentation of your offering to prospects, leading them through an engaging story.
Our AI assistant can be used to generate relevant visuals, create the copy based on your website, or tweak the existing copy to perfection.

How to create your most effective sales presentation yet

The only way to survive in sales going forward is to make sales presentations that buyers love reading. PowerPoint will always fail to do this. It’s time to let it go. So long, old friend! You won’t be missed.

To create truly effective presentations for sales you’ll need to weave storytelling into your pitch, personalize for each prospect, and let them take the next commitment directly from your deck.

You can do all of the above and get deep insights into your sales process with Storydoc’s interactive sales presentation creator .

You can personalize at scale by integrating Storydoc with your CRM and pull prospect’s data directly into your presentations with a single click.

You can fine-tune your presentation to perfection using your extensive analytics panel.

Investigate when and where a presentation is being read, how many times it was shared internally, which parts engaged most, and which made prospects bounce.

Try Storydoc and watch your close rate break through the roof (hope you have your whiskey and cigars ready).

Sales presentation templates that win

To make your content creation easier I’ve brought you some of our best sales presentation templates to take and use.

These templates were built with business storytelling in mind. They use interactive design to engage prospects and help them break down even the most complex messages.

Each of these templates was tried and tested for every device or screen size.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to Create a Stunning Presentation Cover Page [+ Examples]

If your focus is on creating a meaningful and compelling presentation, it's easy to miss the cover page. However, giving a little extra love to that first page of your deck can go a long way in getting your audience's attention early on and setting the tone for the rest of your presentation.

A stunning cover sheet for presentations can get your audience to know more and be more engaging with the information you are presenting. On the flip side, a lackluster slide, or even the missing slide, can dampen the audience's enthusiasm for your presentation, and perhaps even your own.

You've put so much work into your presentation - why should you waste this precious real estate on the first slide of your deck?

This post covers the basics of creating a presentation cover sheet that is informative and attention grabbing. Let's dive in.

How to Create a Stunning Presentation Cover Page [+ Examples]

What is in a presentation cover sheet?

A good presentation cover sheet does three simple things:

It introduces the subject with a simple title.
It introduces you (and your organization, if applicable).
It sets the tone of your presentation.

We probably don't need to tell you this, but your presentation cover page should be about a title. And ideally a title that is simple, descriptive, and simple. If you're having trouble keeping your title short, add a subtitle (in smaller print) to make it clear what you're talking about.

Next, identify the person (or group) who will be giving the presentation. In some cases, it's as easy as adding your own name. In other cases, you may want to include your company name, logo, department, or other identifying information. As a general guideline, you will need less identifying information when giving an internal presentation.

If your target audience is mostly people outside of your company (or there are plans to distribute your deck externally), you'll usually want to add more information to uniquely identify your company.

A successful cover sheet sets the "tone" of your deck - but what does that really mean? The colors, images, fonts, and placements of various elements on your cover sheet create a certain visual style that the rest of your deck should follow.

A well-designed page conveys a sense of professionalism and willingness that a simple monochrome text slide simply cannot. Even if you're not a design expert, you need to pay attention to the aesthetics of your cover sheet. Fortunately, it's easier than ever to find free, professional-looking presentation templates without needing a graphic design degree. Regardless of your choice, it is important to stay relevant to your presentation (and your company branding, if applicable).

Below are some examples of cover sheets so you can see how different elements come together to set the tone for a variety of different presentations.

Examples of presentation cover sheets

Below we have compiled a number of presentation cover sheets that are successful in different areas. Remember: there is no perfect format for a presentation cover page, but hopefully this list will inspire you.

Set an emotional tone

The right presentation page can set both an emotional and a visual tone. This presentation cover sheet for a non-profit organization conveys a task-oriented approach to protecting nature with a selected, relevant image and a call to action right in the subtitle. (Photo by Andy Køgl on Unsplash)

A photo in focus

You don't have to overcomplicate the format of your cover page, especially when you can use a great photo as a full background image. A simple stock photo here provides a clean background for this remote work presentation. Just make sure your title text is legible over any background photo you plan to use. (Photo by Corinne Kutz on Unsplash)

Lead with your brand

Even if you are the key speaker for a presentation, it may make more sense to highlight your team or brand on your cover sheet rather than providing your own personal information (you can always include your own contact information at the end of your deck for follow-up questions). Context (if you're speaking at a specific event or annual meeting) can be important to make it stand out on your cover page as well.

There's a big difference between a slide that you haven't thought about much and one that makes good use of spaces and relies on a strong copy. Sometimes the best way to get an audience into your presentation is to make room for a little puzzle.

If you're giving a more casual presentation or pitch that doesn't have to follow a specific format, go the minimal route and open it with a simple cover sheet slide that asks your audience a question (one that you naturally plan to answer).

Establish a purpose

Many presentations include an agenda slide right after your cover slide. However, that doesn't mean you can use your cover slide to set a clear purpose in advance. Use your subtitle to explain a more robust (but still simple!) Description of what you will be covering.

Presentation cover sheet templates

Rather than creating your presentation cover page from scratch, using a template can take a lot of the work out of the process. You can find templates on these websites that you can use for your presentation or as inspiration for creating your own designs.

A time-honored favorite of many marketing teams, Canva offers a wide variety of modern drag and drop presentation templates with truly unique cover sheets. If you're looking for a cover page that looks like you hired a graphic designer to make it just for you, Canva is a good place to start. Canva offers both free and paid options.

Beautiful.ai

Beautiful.ai has an intuitive, highly customizable presentation builder that allows you to import your own visuals directly from your computer or a Dropbox folder. Like Canva, they offer a range of free and paid template options (with great cover sheets). The biggest differentiator is the (honestly very cool) adaptive AI technology, which describes exactly how you're trying to design a slide and automatically makes changes based on the direction of your project.

For a completely free option with a starter template for cover sheets for a variety of different projects in different formats, see EDIT. Their online tool is specially designed to create cover pages in a simple, easy to use interface.

Another highly customizable template source is Visme, which allows users to choose a starting template from their (extensive) library and customize elements in a simple web editor.

VectorStock®

VectorStock® has a wide variety of PowerPoint presentation cover sheet templates for purchase if you're looking for something that can be plugged in without any adjustments (without adding your own name and title, of course).

First impressions are important

For better or for worse, audience will Use the cover sheet to judge a presentation. Because of this, it is important that you give your cover sheet the care and attention it deserves. Ultimately, a cover page is not just a placeholder, but an important component that can generate interest in your presentation. Best of all, with the tools available online, you don't have to be an artist to create a stunning presentation cover page.

The image shown in this post was created using a Canva Template.

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7 Presentation Templates For Sales Managers and Teams

The foundation of a successful sales team is communication— both internally and externally. Offering solutions to prospective clients’ business needs is how you scale your own business, and that’s done through in-person meetings, virtual pitch decks, emails or lead generation strategies. But before you prepare any client-facing communications, your sales team needs to be aligned on sales strategies, account management, and sales projection. It’s a sales manager’s job to facilitate those conversations with their team and give them the tools necessary to close more deals.

Presentations are a crucial tool for sales teams’ scalability. From all-hands meetings to sales proposals, presentations act as a vessel to communicate your story to the appropriate audiences. Of course, sales managers aren’t designers by trade and the presentation creation process can be overwhelming if you don’t know where to start.

Luckily, there’s a presentation template for that. Beautiful.ai offers a robust library of pre-built, customizable presentation templates curated by industry experts. They serve as a starting point to give you the inspiration you need to package up your own story.

To save you time, we rounded up the 7 presentation templates that every sales manager can benefit from having in their back pocket.

Sales strategy

A sales strategy helps sales teams achieve their sales goals and close more deals. Beautiful.ai’s sales strategy template enables managers and sales reps to prioritize and engage with potential customers, while developing different selling models to reach prospective clients.

Our customizable template has everything you need for a sales strategy like key performance indicators (KPIs), sales process, and product overview. A thoughtful sales strategy presentation can help teams understand things like target market, response time between inbound leads and first sales touch-point, and how to properly demo the product.

Our sales strategy template can also help you identify objectives and provide guidance to your sales team, create product positioning guidelines, and share sales pipelines and wins with the team and other stakeholders.

Key account management

Not all of your clients provide the same value to your business. Your key accounts should have a low cost-to-revenue ratio with opportunity to grow in the future. A key account management (KAM) presentation helps teams identify their key accounts and nurture those relationships to their full potential. A successful KAM presentation can help teams define their target accounts, and outline your objectives, for a more favorable outcome.

Our KAM template can also help you focus sales efforts more effectively, build better relationships with high-profile clients or customers, or optimize sales team results and increase revenue growth for the business.

Sales go to market

A sales go to market plan helps sales teams identify market size, define a value proposition, and achieve their sales goals with better product positioning and messaging. Sales leaders can set their teams up for success with Beautiful.ai’s sales go to market presentation template with things like market size and trends, KPIs, and an actionable plan. A thoughtful sales go to market presentation can help teams understand buyer personas and how to position their product or offering when talking to prospective customers.

Our sales go to market template can also help you identify your sales go to market plan and provide guidance to your sales team, evaluate target market and market trends, or share financial projections with upper-management and other stakeholders.

Case studies address consumer challenges and highlight the solutions your service or product can deliver. This kind of presentation helps instill confidence in your brand and convert prospective clients to paying customers. Include your company background, past customers, a product demonstration or video, and outline how you can provide each client with positive results. A quality case study presentation illustrates real-world success using data. Our case study template will help you keep your clients engaged while you show them potential business solutions in a polished and professional presentation.

Our case study presentation template can be used as an effective way to showcase your success stories, convert prospective clients, and up-sell current clients.

Sales proposal

Sale proposals are used to demonstrate how your business, brand, service or product will positively influence a buyer, partner company, or investor. For a sales proposal to be successful it must include a straightforward message, be visually impactful, and show specific stats or data that reference your company’s strengths.

A sales proposal template streamlines the creation process for your proposal slideshow. Rather than limiting yourself to a series of blank slides and adding copy and images as you go, sales proposal templates provide all the basic placement and design for you to fill with customized content.

A sales proposal template can be used for responding to requests for proposals (RFPs), communicating ROI to sales prospects, and pitching sales ideas, concepts, or strategies.

Sales projection

A sales projection is the amount of revenue your business expects to earn in the future. Also called a sales forecast or a business forecast, a sales projection gives you insight into the short-term and long-term health of the company. A set of sales projection slides is essential for sharing the results of your calculations companywide.

Use the sales projection presentation template to analyze the health of the company, compare projections to past sales numbers, or inform company operations.

Team stand-up

Make your daily sales meetings more effective by starting with a template that lets teammates easily track what's going on and how to best optimize processes. Our team stand up template is a pre-built, customizable presentation optimized for team meetings and collaboration. Your sales team meeting will run smoothly with an agenda slide, talking points slide, deliverables update slide and more to keep everyone organized and focused.

Use the team stand up template to keep team members on the same page about pending deals, get executives up to speed on recent sales’ numbers, and ensure everyone is on track toward larger goals or quotas.

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

How to Create a Stunning Presentation Cover Page [+ Examples]

When you’re focused on creating a meaningful, persuasive presentation, it’s easy to overlook the cover page. But giving that first page of your deck a little more love can actually go a long way towards grabbing your audience’s attention early on and setting the tone for the rest of your presentation.

You’ve put so much work into your presentation — why waste that valuable real estate on the first slide of your deck?

In this post, we’ll cover the basics of creating a presentation cover page that’s informative and attention-grabbing. Let’s dive in.

What’s included in a presentation cover page?

A good presentation cover page accomplishes three simple things:

It introduces the topic with a straightforward title.
It introduces you (and your organization, if applicable)
It sets the tone of your presentation.

We probably don’t need to tell you this one, but your presentation cover page should be centered around a title. And ideally, a title that’s straightforward, descriptive, and simple. If you’re finding it hard to keep your title short, add a subtitle (in smaller print) to clarify what you’ll be speaking about.

Next, identify the person (or group) who will be giving the presentation. In some cases, this will be as simple as including your own name, and in others, you’ll want to include your company name, logo, department, or other identifying information. As a general guideline, you’ll need less identifying information if you’re giving an internal presentation.

If your audience is mainly folks outside of your company (or there are plans to distribute your deck externally) you’ll typically want to include more information to identify your company clearly.

A successful cover page sets the “tone” of your deck — but what does that really mean? The colors, imagery, fonts, and placements of different elements on your cover page all create a specific visual style that the rest of your deck should follow.

A well-designed page conveys a sense of professionalism and preparedness that a simple monochrome text slide simply cannot. Even if you’re not a design expert, you need to pay attention to the aesthetics of your cover page. Fortunately, it’s easier than ever to find free, professional-looking presentation templates without needing a degree in graphic design. Whatever you choose, it’s important to remain relevant to your presentation (and, if applicable, your company’s branding).

We’ll explore a few examples of cover pages below so you can see how different elements converge to set the tone for a variety of different presentations.

Presentation Cover Page Examples

Below, we’ve compiled a number of presentation cover pages that succeed in different areas. Remember: there’s no single perfect format for a presentation cover page, but hopefully, you get some inspiration from this list.

Setting An Emotional Tone

Focusing on a Photo

You don’t need to overcomplicate the format of your cover page, especially if you have a great photo to use as a full background image. A simple stock photo here provides a clean backdrop for this presentation on remote work. Just make sure your title text is legible over any background photo you decide to use. (Photo by Corinne Kutz on Unsplash )

Leading With Your Brand

Even if you’re the central speaker for a presentation, it might make more sense to highlight your team or brand on your cover page, instead of including your own personal information (you can always include your own contact info at the end of your deck for follow-up questions). Context (if you’re speaking at a particular event or annual meeting) can be important to highlight as well on your cover page.

There’s a big difference between a cover slide you didn’t put much thought into and a slide that makes good use of whitespace and leans on strong copy. Sometimes, the best way to lead an audience into your presentation is to create space for a little mystery.

If you’re giving a more casual presentation or a pitch that doesn’t need to follow a particular format, consider going the minimal route and opening with a simple cover page slide that asks your audience a question (one that you of course plan to answer).

Set a Purpose

Many presentations include an agenda slide directly after your cover slide, but that doesn’t mean you can use your cover slide to set a clear purpose upfront. Consider using your subtitle to explain a more robust (but still simple!) description of what you’ll cover.

Presentation Cover Page Templates

A tried-and-true favorite of many marketing teams, Canva offers up a wide selection of modern, drag-and-drop presentation templates with truly unique cover pages. If you’re on the hunt for a cover page that looks like you hired a graphic designer to create it just for you, Canva is a good place to start your search. Canva offers both free and paid options.

Beautiful.ai

Beautiful.ai has an intuitive, highly-customizable presentation builder that allows you to import your own visual elements directly from your computer or a Dropbox folder. Like Canva, they offer a number of free and paid template options (with great cover pages). Their biggest differentiating feature is their (frankly, very cool) adaptive AI technology, which intuits how you’re trying to design a slide and makes changes automatically to suit the direction of your project.

Another highly-customizable template source is Visme, which gives users the ability to select a starting template from their (expansive) library and customize elements in a simple web editor.

VectorStock ®

VectorStock® has a massive selection of PowerPoint presentation cover page templates for purchase if you’re looking for something that’s ready to plug and go without the need for customization (beyond adding your own name and title, of course).

First Impressions Matter

For better or worse, audiences will judge a presentation by its cover page. Because of this, it’s vital that you give your cover page the care and attention that it deserves. Ultimately, a cover page isn’t simply a placeholder, it’s a vital component that can drum up interest for your presentation. The best part is that with the tools available online, you don’t have to be an artist to create a stunning presentation cover page.

The featured image on this post was created using a Canva template.

4 Powerful Sales Presentation Examples (With Tips & Templates)

ManyRequests is a client portal and client requests management software for creative services.

A good sales presentation is the key to transforming your next prospect into your next customer.

As a matter of fact, the best sales decks out there will not only convince people to try out your product—they’ll make your business come across as the de facto solution to their problems.

There is, however, one problem: you’re more of a product guy, and not exactly a top-tier sales person.

Or maybe you’re disappointed in your existing sales deck, and now looking for inspiration in hopes to improve it.

So what does a good sales presentation look like? How do you make your prospective customers think “this is the product I need”?

In this blog post, we will look at how top brands craft their sales decks, and explore some of the best presentation templates out there—to replicate them for your own business.

But let’s start with the basics: what is a sales presentation?

What is a sales presentation?

A sales presentation, sometimes called sales pitch or sales deck, is a line of talk that attempts to both introduce someone to your product as well as convince them to buy or try it out.

It is not enough for a product to be better than that of the competition if your prospective customer doesn’t perceive that it is.

A great marketer knows this and will not linger on features, but rather focus on understanding the customer’s pain points and what they want vs. don’t want.

Then, using that information, they will craft a presentation that directly speaks to the buyer—with a clear overview of the product or service, and a tailor-made solution, emphasizing and leveraging the pain points that were previously researched.

To put it more succinctly, a good presentation consists of three parts:

Introductory statement with the “main” problem
Value proposition, A.K.A. what your service or product does
Client-specific solution

But enough about theory: let’s have a look at actual examples of businesses performing this simple, 3-step process to create their sales decks.

Sales presentation examples

We’ve analyzed a couple of PowerPoint presentations to try and understand what these companies are doing right.

1. LeadCrunch

LeadCrunch.ai Sales Deck from LeadCrunch

LeadCrunch is a B2B lead gen business. With a sales deck of 21 slides, they execute the following strategy in their presentation:

The problem: "[to keep up with sales], your company resorts to more people, more data, and more filters, which yield diminishing returns…" (slide 4);
Our value proposition: “we provide a deeply customized sales model for every customer” (slides 7 to 10);
The solution: “we use AI to capture more good leads and fewer bad leads—here’s how it works” (slides 11 to 17);

There’s a couple more slides sprinkled in that are worth mentioning as well here:

Slide 3: show that companies that understand and have dealt with the problem at stake are thriving;
Slides 12 & 13: this is a slideshow, after all: don’t hesitate to go all-in on visual to help your customer understand what it is that your company does;
Slides 18 to 20: social proof and reviews always go a long way for a first impression.

Relink - Transforming the way people are matched with jobs from Relink

Relink uses AI and data to connect applicants to jobs, and jobs to applicants.

Relink uses the same structure: problem > value proposition > solution. With this example, however, I’d like to emphasize how conversational a slideshow can be.

Rather than focusing on the actual content of the slides and letting the PowerPoint do the work for you—use your slides as a tool to connect with the audience.

For example: slides 7, 8, and 9 are difficult to understand by themselves, and if you leave your client alone to just read the presentation, they will most likely be a little lost there.

That’s because these slides are not meant to just be read, they are here to put the focus back on the presenter. At this stage, the slideshow becomes a background—and the salesperson is again at the center of attention.

3. AppsFlyer

AppsFlyer - Mobile Advertising Analytics from AppsFlyer

AppsFlyer is an analytics platform that helps app marketers measure different advertising-related signals such as in-app events, social ads, etc.

Software in general is one of the most difficult businesses to sell verbally. Just think of how you would explain Google Analytics to someone who has never heard of it, without being able to actually show them what the software looks like.

AppsFlyer is well aware of this, and instead relies on efficient imagery to create a slideshow that focuses on the visual to explain what their product is, and how it helps their clients.

Keptify Sales Deck from Roshan Bhattarai

Keptify is a shopping cart abandonment solution.

They start the presentation with a bold statement: “Online stores are losing 76% of their customers”.

Although this slideshow could be used for any prospect, a simple, one-line statistic like this can also be customized for a specific business—if you are aware of their numbers, or average statistics of the industry.

Custom messages, obviously, will resonate with the customer, increasing your chances to close the sale.

Besides this, Keptify also does a great job at keeping their presentation short and to the point.

Clutter and too much superficial information will incite stress and confusion rather than help your customer understand what your business is all about: sometimes, less is more.

Slides to include in a sales presentation

So what slides should you actually include in your sales deck?

Remember: the most important thing in a sales presentation is to convince the prospect that you are the solution to their problem. After all, the goal is to lead to a sale!

Depending on whether you need a short or a long presentation, your slideshow should contain between 5 and 15 slides, and run for between 15 to 45 minutes .

With that in mind, here’s what you should include:

Introduction (as eye-catching as possible);
Value proposition
Competition
Cost, financial details
Reviews, social proof
Closing statements

Wrapping up...

There you have it—a complete analysis of what makes a sales deck great, and how you can replicate the success of other companies for your own business.

Feel free to go ahead and adapt any of those presentations for your own sales pitch—and convert some more prospects into customers.

As always, let us know what you think in the comments below.

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9 sales presentation tips that great salespeople swear by.

Stick’s 200+ interviews of top sales and marketing pros
Using the top sales presentation examples, here’s what we learned:

Part One: How to Build a Powerful Sales Presentation

In great sales teams, the story is co-developed with sales and marketing.

Sales Story = Change + Pain + Gain + Proof.

1. Start with change.

2 . Show them their pain.

3. Share a glimpse of the gain.

4. Provide proof.

Showing value (“ Similar Company X was like you, but then they achieved these results” )
Showing volume (“ 10,000+ companies have joined”)

Part Two: How to Deliver Your Sales Presentation

“Take the same product and present it directly to the prospect by talking about it and then take that same product and present it using visual aids.

You will find that, not only do you close a higher percentage of prospects, but they will actually pay more money for the same product.”

1. Replace text with visuals.

“Human PSE is truly Olympian. Tests performed years ago showed that people could remember more than 2500 pictures with at least 90 percent accuracy several days post-exposure, even though subjects saw each picture for about 10 seconds. Accuracy rates a year later still hovered around 63 percent….

Sprinkled throughout these experiments were comparisons with other forms of communication, usually text or oral presentations. The usual result was PSE demolishes them both.”

2. Keep it to 9 minutes.

3. Author your own content.

Part three: following up after your sales presentation, 1. turn discovery into custom content..

2. Build your champion’s buying guide for them.

Provide a clear agenda in your sales pitch

3. Build it in their brand.

Conclusion: The Ultimate Sales Presentation

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Creating impactful sales decks with Prezi: unleash the power of visual storytelling

Get your team on prezi – watch this on demand video.

Anete Ezera June 22, 2023

A compelling sales presentation can be the key to capturing your audience’s attention and closing deals successfully. One powerful tool that can help you deliver an engaging and persuasive sales pitch is a sales deck. In this article, we’ll explore what a sales deck is, discuss its essential elements, and demonstrate how you can effortlessly create a remarkable sales slide deck using Prezi’s innovative platform.

A women in front of an audience presenting a sales deck.

What is a sales deck?

A sales deck, also known as a sales slide deck or sales presentation deck, is a visual representation of your sales pitch. It serves as a concise and persuasive overview of your product, service, or solution, designed to captivate and persuade your potential customers. A well-crafted sales deck can convey your value proposition effectively and leave a lasting impression on your audience.

The importance of sales deck presentations

Sales decks play a crucial role in modern presentations by providing a structured and visually compelling format for delivering your sales pitch. Here are key reasons why sales decks are useful and why incorporating them into your presentations is essential for sales success.

Structured communication

Sales decks provide a framework for organizing and presenting your sales message in a clear and coherent manner. By following a well-defined structure, you ensure that your presentation flows smoothly, making it easier for your audience to follow along and understand your value proposition.

Visual engagement

In today’s visually-oriented world , sales decks offer a visually appealing approach to captivate your audience’s attention. By incorporating compelling images, graphics, and charts, you can make complex concepts more accessible and memorable. Visual elements not only enhance engagement but also help convey information more effectively.

Consistent messaging

Sales decks enable you to maintain consistency in your messaging across different sales interactions. By creating a standardized deck, you ensure that your sales team delivers a consistent brand message, emphasizing key points, benefits, and features of your offering. Consistency builds trust and reinforces your brand image.

Concise and impactful delivery

Sales decks encourage conciseness by presenting information in a condensed and focused manner. With limited space on each slide, you are prompted to distill your message down to its core components, ensuring that every slide adds value and supports your overall sales narrative. This concise delivery increases the impact of your presentation.

Customization and personalization

While sales decks provide a structured format, they also offer flexibility for customization and personalization. You can tailor your deck to specific prospects or industries, highlighting relevant case studies, testimonials, or data points. This customization demonstrates your understanding of their unique challenges and positions your offering as the ideal solution.

Post-presentation reference

Sales slide decks serve as valuable reference materials for your prospects. After the presentation, they can revisit the deck to review key points, reinforce their understanding, and share it with other decision-makers. A well-crafted sales deck, with clear and concise content, becomes a powerful tool that continues to work in your favor even after the presentation concludes.

A young employee confidently stands in front of a group of colleagues in a modern office environment. He casts a screen with stats and graphs from his laptop onto a large monitor. His colleagues listen intently.

Incorporating a sales deck into your presentation strategy is essential for maximizing the impact of your sales efforts. It ensures a structured, visually engaging, and consistent delivery of your sales message. With a well-designed sales deck, you can effectively convey your value proposition, establish credibility, and leave a lasting impression on your audience.

Remember, a sales deck isn’t just a collection of slides but a strategic tool that helps you articulate your value proposition, address pain points, and ultimately close deals. By utilizing Prezi’s platform to create compelling sales decks, you can elevate your sales presentations and increase your chances of success in today’s competitive business landscape.

Essential elements of a sales deck

Compelling opening.

Grab your audience’s attention from the start with a compelling opening that highlights the problem your product or service solves. The opening of your sales deck is your opportunity to make a strong first impression and generate interest in your offering. Craft a powerful and attention-grabbing opening that resonates with your target audience, and you’ll set the foundation for a persuasive and impactful sales presentation. Take inspiration from this Prezi presentation example where the presentation opening features a video that immediately captures the viewer’s attention.

Clear value proposition

Clearly articulate the unique value your offering brings to the table. Focus on the benefits, features, and advantages that set your solution apart from the competition. By crafting a clear value proposition that resonates with your target audience, you’ll highlight the specific benefits and advantages they can expect from choosing your offering. This will reinforce their confidence in your solution and increase the likelihood of conversion.

Engaging storytelling

Incorporate storytelling techniques to create a narrative that resonates with your audience. Connect emotionally and help them envision how your solution can solve their pain points. Consider structuring your sales deck around a storytelling framework, incorporating elements such as a relatable protagonist, a problem or challenge, and a resolution that showcases the benefits of your offering. Use storytelling to humanize your brand, make complex information more relatable, and create a memorable experience that inspires action.

With Prezi, storytelling becomes easy and effortless as the open-canvas format allows for a highly engaging narration. You can use seamless transitions with zooming effects and take your audience on a captivating journey, effectively conveying your message in a memorable way. The following presentation illustrates how you can utilize zooming effects to create a highly engaging storytelling experience.

Visual appeal

Utilize visually appealing graphics, images, and charts to enhance the overall impact of your sales deck. Visuals can help simplify complex ideas and make your message more memorable. When designing your sales deck, consider the strategic placement of visuals to complement and enhance your key messages. Ensure that your visual elements align with your brand identity and support your overall narrative. By harnessing the power of visual appeal, you elevate the quality and effectiveness of your sales deck, increasing the likelihood of success.

Discover the following Prezi presentation about Eagle Copters that score in visual appeal and engagement. What’s more, you can make a copy and create a similar, attention-grabbing presentation for your audience.

Succinct content

Keep your text concise and avoid information overload. Use bullet points, short sentences, and key phrases to deliver your message effectively. When designing your sales deck, focus on brevity and clarity. Avoid overwhelming your audience with excessive text and information. Instead, use bullet points, short sentences, and key phrases to convey your message effectively. This approach ensures that your key points are highlighted, understood, and remembered.

For inspiration, take a look at the following Prezi presentation that provides clearly structured content, where you can choose to go in-depth about each topic or provide a brief overview.

Social Proof

Include testimonials, case studies, or success stories to demonstrate the positive outcomes your solution has achieved for previous clients. Social proof builds credibility and trust in your offering. Make sure to include relevant details such as the industry, specific challenges, and measurable results. By presenting social proof, you create a sense of trust that resonates with your audience.

Incorporating data and analytics

To further enhance the impact of your sales deck, it’s important to incorporate data and analytics that support your value proposition. By presenting concrete evidence and statistics, you can provide a factual basis for the effectiveness and success of your solution. Here’s how you can leverage data in your sales deck with the help of Prezi.

Visualize data

Use charts, graphs, and maps to present complex data in a visually appealing and easy-to-understand format. Prezi offers a wide range of customizable data visualization tools that enable you to create compelling visuals that highlight key metrics and insights.

A screenshot of a Prezi presentation featuring a line and pie chart.

Case studies

Showcase real-life examples of how your product or service has benefited previous clients. Include data-driven results, such as increased revenue, improved efficiency, or cost savings, to demonstrate the tangible impact of your solution. Prezi allows you to seamlessly integrate case studies into your sales slides, making them an integral part of your persuasive narrative.

Interactive analytics

Leverage Prezi’s interactive features to provide an engaging experience for your audience. Incorporate interactive analytics that allows potential customers to explore data, adjust parameters, and visualize the potential impact of your solution on their specific business needs. This interactive approach not only increases engagement but also helps potential customers see the value of your offering firsthand.

By incorporating data and analytics into your sales deck, you strengthen your arguments and establish credibility and trust with your audience. Prezi’s platform provides the necessary tools and flexibility to seamlessly integrate data visualization and interactive analytics, enabling you to create a data-driven sales deck.

Interactive elements and audience engagement

In addition to the essential elements mentioned earlier, incorporating interactive elements into your sales deck can further enhance audience engagement and create a memorable experience. By leveraging interactive features, you can encourage active participation, personalize the presentation, and strengthen the impact of your sales message. In this section, explore how you can leverage interactivity to make your sales deck even more impactful.

Quizzes and assessments

Integrate interactive quizzes or assessments that test your audience’s knowledge or highlight pain points related to their challenges. This approach not only keeps your audience engaged but also allows you to showcase your expertise and demonstrate the relevance of your solution.

Close up of a group of sales people having a sales team meeting in a conference room

Navigation and zooming

Utilize Prezi’s zooming and navigation capabilities to create a dynamic and immersive experience for your audience. With zooming, you can emphasize important details, guide the audience’s attention, and create a sense of exploration within your sales deck. By allowing the audience to navigate through the content at their own pace, you empower them to engage with the information that resonates most with their interests.

Video integration

Enhance your sales deck presentation with the integration of relevant videos that complement your message. Whether it’s a product demonstration, customer testimonial, or an animated explanation, videos can provide a multi-dimensional experience and increase engagement. Prezi allows the seamless integration of videos within your presentation, providing an immersive experience for your audience.

Interactive storytelling

Take storytelling to the next level by incorporating interactive elements within the narrative. For example, you can use clickable hotspots or branching paths to allow the audience to choose their own adventure within the presentation. This approach not only creates a personalized experience but also increases the level of engagement and emotional connection with your audience.

Remember, interactivity adds a layer of excitement and involvement to your sales deck, making it more memorable and impactful. By incorporating interactive elements, you create an immersive experience that keeps your audience engaged, fosters a deeper understanding of your solution, and increases their willingness to take the desired action.

Utilize Prezi’s interactive features to elevate your sales deck and deliver a presentation that stands out. By engaging your audience in a two-way conversation and providing a personalized experience, you can build stronger connections, address individual needs, and ultimately increase your chances of converting prospects into loyal customers.

What not to do when using sales decks

While sales decks can be powerful tools for delivering impactful sales presentations, it’s important to be mindful of certain pitfalls that can diminish their effectiveness.

Overload slides with text

One of the biggest mistakes is cramming too much text onto each slide. Remember, the purpose of a sales deck is to provide a visual representation of your sales pitch, not to act as a script. Keep your text concise and focus on using visuals to convey your message effectively.

Neglect consistency

Consistency in design, messaging, and branding is crucial for a cohesive and professional sales deck. Avoid using different fonts, colors, or styles that may distract your audience or create a disjointed experience. Maintain a consistent visual identity throughout your sales deck to reinforce your brand image and build trust.

Lack of personalization

While a standardized sales deck is beneficial for maintaining consistency, it’s important to customize and personalize your presentation for each prospect. Avoid using a one-size-fits-all approach and instead tailor your sales deck to address the specific needs and pain points of your audience. Incorporate relevant case studies, testimonials, or data points that resonate with their industry or challenges.

Lack of practice

Even with a well-designed sales deck, poor delivery can undermine its impact. Failing to practice your presentation can lead to stumbling over words, losing track of your message, or appearing unprepared. Take the time to rehearse your pitch, familiarize yourself with the content, and ensure a confident and engaging delivery.

If you struggle with public speaking anxiety or simply are feeling nervous before the presentation, make sure to follow the helpful tips on how to not be nervous before a presentation in this video:

Overwhelm with data

While incorporating data and analytics can strengthen your value proposition, it’s important not to overwhelm your audience with excessive data. Select key metrics and insights that support your message and present them in a visually appealing format. Focus on the most compelling data points that directly relate to your audience’s needs and priorities.

Ignore audience engagement

Sales deck presentations should be interactive and engaging to maintain the attention of your audience. Avoid delivering a one-sided presentation without any opportunities for interaction. Incorporate quizzes or navigational options to encourage active participation and make your presentation a conversation rather than a monologue.

Neglect post-presentation follow-up

A well-crafted sales deck doesn’t end with the presentation itself. After delivering your pitch, it’s crucial to follow up with your prospects, answer any questions they may have, and provide additional information if needed. Failing to follow up can diminish the impact of your sales deck and hinder your chances of closing the deal.

By being aware of these common mistakes, you can maximize the effectiveness of your sales deck and deliver a persuasive and memorable sales presentation that drives results. Remember, a well-designed and delivered sales deck can be a powerful asset in your sales arsenal, so take the time to refine your approach and unleash the full potential of visual storytelling with Prezi.

A meeting takes place in a modern office environment. A young woman has completed a successful sales deck presentation using a laptop and a huge computer monitor / television. Her colleagues giver her a round of applause for a job well done.

Creating a great sales deck with Prezi

Prezi offers a dynamic platform equipped with a variety of tools and features that empower you to create stunning sales decks with ease. Whether you prefer to start from scratch or utilize professionally designed templates, Prezi provides the flexibility and resources to bring your ideas to life and make a lasting impact on your audience.

Starting from scratch

Begin by outlining your sales deck using the sales presentation outline provided by Prezi at which guides you through the essential components and structure of an effective sales deck. This outline ensures that you cover all the necessary aspects of your pitch, from the attention-grabbing opening to the compelling closing. Once you have your content organized, Prezi’s intuitive interface makes it seamless to add visuals, transitions, and zooming effects that enhance engagement. You can upload your own images, graphics, and videos to create a visually captivating and interactive sales deck.

Pre-designed templates

If you’re short on time or seeking inspiration, Prezi offers a wide range of customizable sales presentation templates . These templates are professionally designed by experts and cover various industries and presentation styles. By choosing a template that aligns with your brand and message, you can jumpstart your sales deck creation process and save valuable time. The templates provide a solid foundation for your presentation and can be easily customized to match your branding guidelines, ensuring a professional and cohesive look. With Prezi’s templates, you can create a visually appealing sales deck in minutes, without compromising on quality or impact.

Prezi template gallery that feature templates that can be used for sales deck presentations

Visual enhancement and interactivity

Prezi’s platform goes beyond traditional slide-based presentations by offering dynamic and engaging features. You can leverage Prezi’s zooming and panning capabilities to create a fluid and immersive experience for your audience. Zooming allows you to emphasize important details, guide the audience’s attention, and create a sense of exploration within your sales deck. With Prezi, you can incorporate cinematic transitions that seamlessly transition between different sections, enhancing the flow and storytelling of your presentation.

Collaboration and Sharing

Prezi offers collaborative features that facilitate teamwork and enable multiple stakeholders to contribute to the sales deck creation process. You can invite team members or colleagues to collaborate on the presentation, allowing for seamless coordination and feedback. Prezi’s cloud-based platform ensures that everyone involved can access and work on the sales deck simultaneously, regardless of their location. This collaborative approach enhances efficiency and allows for a more comprehensive and refined sales deck.

Once your sales deck is ready, Prezi provides various sharing options to ensure seamless distribution. You can share your presentation directly from the Prezi platform, send it via email, or generate a link that can be accessed by your audience. Prezi presentations can be viewed on any device with internet access, making it convenient for your prospects or clients to access the sales deck at their convenience.

Deliver impactful sales deck presentation with Prezi

In conclusion, Prezi offers a powerful platform with intuitive tools and features that enable you to create impactful sales decks. Whether you choose to start from scratch or utilize pre-designed templates, Prezi’s flexibility and customization options empower you to deliver visually stunning and engaging presentations that captivate your audience. Remember, a compelling sales deck supported by a well-delivered pitch can be the key to unlocking new business opportunities. Explore the possibilities with Prezi and revolutionize your sales presentations today.

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How to Create & Deliver a Sales Presentation (+ Template)

Related articles, lead vs prospect vs opportunity: what's the difference, 52 lead generation statistics to consider in 2024, top 14 email nurture campaign best practices.

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A sales presentation is the act of verbally explaining a product or service and delivering your sales pitch to a potential buyer, usually with the assistance of a sales deck. The ultimate goal of the presentation is to convince the buyer to take next steps with you, such as accepting a proposal. To accomplish this, sales reps follow a key outline that includes sections like the prospect's pain point, how the product or service solves this problem, and a strong call-to-action.

For help crafting your presentation, hire a design expert on Fiverr to custom create an appealing slide deck and write the talking points that will present your offering in the most professional way possible. Freelance gigs start at only five dollars — take a look at your best options below:

How Do Sales Presentations Work?

Salespeople typically give a 20- to 30-minute sales presentation as a lead nurturing activity once a lead has been qualified as a high-value prospect — by this point, you've determined it's time to show them in detail the value of your product or service and recommend next steps. The stage of your sales pipeline in which the presentation occurs depends on your business, but it's usually done toward the end of your sales process as one of the final steps before deal closing.

As you build your presentation's talking points, you'll follow an outline that typically begins with small talk and introductions, then moves on to agenda-setting. The outline will then dive into the problem, your solution and the benefits that it brings, and stories about a current customer who had a similar issue before working with you. Finally, you'll end with a concrete CTA to entice your prospect to move forward with you.

Keeping this outline in mind, there are steps you can follow to first plan the sections of a general outline and then personalize them to each unique prospect, plus templates and software you can use to build a supporting sales deck. It also helps to consider tips to prepare for and deliver the presentation and take a look at examples of quality presentations to emulate.

This article addresses how to create your entire presentation, including building a visual sales deck and creating and delivering your talking points. If you’re looking specifically to learn how to craft a written slideshow, check out our article on creating a sales deck .

Free Sales Presentation Template

So that you don't necessarily need to start from scratch, we've gathered several sales presentation templates for various scenarios and created our own free general sales deck template to help you create a slideshow to complement your presentation. This deck template can act as a base for you or a Fiverr freelancer to customize into your own deck according your needs and presentation outline. It also comes with recommendations for specific written content to put on each slide.

Now that you have a template to work from, let’s look at the key elements all salespeople should use to structure their sales presentation.

Common Sections of an Effective Sales Presentation

Regardless of your business or customer, there are some common elements to include in your sales presentation to make it as effective as possible. Where in the presentation or deck you place each element is up to you, as there are slight strategic advantages to different arrangements, but the outline below is the best place to start so you can sucessfully give a presentation and communicate your sales pitch .

Here is the common structure of a sales presentation, plus how to communicate each section:

Small Talk & Intros

Solution & benefits, social proof.

As people enter the meeting, take five minutes to build rapport and engage your prospect in light conversation by asking them personal or professional questions like “Last time we spoke, you were working on {project} . How’s that been going?” Small talk like this gets everyone comfortable and in a good mood.

After the conversation has run its course, thank your audience for attending, then briefly introduce (or reintroduce) yourself and state your company's elevator pitch . Bring up relevant credentials or experiences that will paint you as the right person or team to help them in this area. Then, ask each person in the audience (if there are five or fewer) to say their name and job title. All of this should take another 3–5 minutes.

Before you start flipping through slides, set the agenda in three sentences so the audience knows what to expect. When they know what’s coming, they're on the lookout for the elements and topics you mentioned. This increases their comprehension and engagement. Plus, stating an agenda makes you look organized and professional.

Use the "purpose, benefit, check" method when setting the agenda:

State the Meeting’s Purpose: Preview the main topics you'll be covering. “We’re here to go over how {product or service} can help you overcome {problem or challenge} .”
List the Benefits of Attending: Explain how the prospect will benefit from being here. “Besides learning about our solution and how to use it to reach your goals, you’ll also come away with valuable industry insights that will change the way you think about {topic} .”
Check for Alignment: Make sure you’re all on the same page with a simple check. “Does that sound like a plan?”

Once your prospect agrees, you can dive into the problem.

Talk about your prospect’s problem that you found during your discovery call or another method. Mention what you believe is causing it and the negative consequences the prospect will experience if they let it remain unsolved (including any relevant statistics). Because the problem is likely why your potential customer is in the meeting, dedicate five minutes to laying out their pain point and discussing it a bit if your prospect has anything to add.

This could sound like "During our discovery call, you said you're trying to reach {goal} but you've been experiencing {challenge} . It sounded like your main concern is {implications} , and the problem is stemming from {issues/pain points} . Anything I'm missing?"

In a few sentences, tease three benefits they could enjoy if they simply solved this problem. Paint this better world as desirable and free of the pains caused by their current problem. Then, introduce your product or service and take two minutes to explain how it solves the problem and helps reach the promised land.

For example, "If you were to solve this pain point, you could {benefit 1} . {Product or service} is designed to {high-level purpose/benefit 2} for {role or company type} so they can {more impactful action/benefit 3} . Specifically, it does this by {product/service overview} ."

If you'd like to dive deeper into how your product works, you could extend this to a 15- to 20-minute product demo instead of a two-minute overview. Plan this beforehand so as not to run over the time you've allotted.

If there are specific ways in which customers similar to the prospect have used the solution to their advantage, share them in the presentation. This can include social proof like testimonials, case studies, and anecdotes to show how buyers love your solution.

A good way to state this is "One of our longest clients is {similar company} , which {brief, relevant company description} . Before working with us, they were also having {similar problem} , but they've solved it by using our {feature and brief explanation} . I could see your team loving {feature} , too."

Your relationship with the prospect, the amount of people in the room, and the price of your product or service will determine how you end your presentation and make your ask. If you're presenting a pricey B2B solution to three executives, your CTA will be different than if you’re presenting a B2C product to a 1,000-person audience.

Here are three ways to close your presentation:

Strong CTA: Make a direct ask like “Over 500 satisfied clients are currently using our solution to {function/benefit} . Are you ready to join them?” or “Are you ready for us to draft up a proposal so you can rid yourself of {pain point} once and for all?”
Open-Ended Question: Ask an open-ended question that will prompt them to think about and discuss their key takeaways. For instance, you might ask, “How did I change the way you think about {topic} ?” Higher-priced items that need further evaluation use this.
Objection-Response Question: If you sense any objections lurking behind their eyes, ask, “Based on what you’ve just heard, what would hold you back from buying today?” Then, you can address the concern or hesitation while you have them in the room.

In almost all cases, it makes sense to end your spoken presentation by inviting the prospect to ask questions, either before or after you give a CTA such as accepting a business proposal .

As we've shown above using bolded prompts, it's a good idea to create a standard outline of your presentation and generally what you'd like to say to every prospect, then use that as a script template and leave room for personalization to each prospect. This helps you stay on track and sound confident while making the prospect feel as if the presentation were developed just for them.

How to Create a Winning Sales Presentation

Before delivering your sales presentation to a room full of buyers, you have some preparation to do. This includes creating the bones of your presentation, personalizing it to your prospect, and designing a sales deck to support your talking points. Check out the slider below for an overview of each step, or dive right into steps and how to do each.

Craft a General Presentation

First write an outline of the sections and topics you want to cover in every presentation, including a script template to guide your words.

Personalize the Presentation

Learn about the attendees via a discovery call and independent research, and tailor your presentation to the prospect.

Gather Supporting Materials

Gather relevant marketing messaging, photos, data, and anything else you’ll need to deliver your personalized presentation.

Create a Personalized Sales Deck

Build out the visual slideshow you’ll use during your presentation.

1. Write Your General Presentation Outline & Script

First, incorporate the common sections of a sales presentation outline — write the main points you want to hit and a general sales script of the words you want to say, but leave room for personalization to each prospect. You can either write this outline from scratch or start with a sales presentation template .

Here is a potential outline of the spoken portion of a sales presentation:

Small Talk and Introductions: Build rapport, thank your prospect for attending, and introduce yourself and your business using an elevator pitch.
Agenda-Setting: Remind the prospect of the purpose of the meeting and why it's good they're attending. Get their buy-in to move on and talk about the problem.
Your Prospect’s Main Problem: Summarize the prospect's problem that you learned about during discovery, plus the implications of leaving it unsolved.
Solution and Benefits: Talk about a better world in which the problem is gone, using about three benefits. Reveal your product or service and pitch how it solves the problem.
Social Proof: Share a case study, testimonial, and/or anecdote from a company or person that's similar to your prospect to help prove you can help them.
Call-to-Action: Wrap up with a closing statement that includes a CTA inviting them to begin this partnership or take another action.

The outline of a sales presentation will vary across different businesses and presentation situations. Generally, though, you’ll be presenting your product or service in front of a group of decision makers in an office room, so the above is a potential sales presentation outline of the main points to hit for this situation. You can always modify your general outline later on.

If you include some of the above elements within stories, your audience will be more engaged and interested. For example, when giving your company overview, tell a brief story about the issue or opportunity that prompted your founder to create the business and how it's changed over the years to reach its current state.

2. Personalize the Presentation

Once you've developed a general presentation structure that you can reuse for each prospect, use a discovery call and online research to learn about the specific prospect to whom you're presenting. This will help you craft a personalized presentation that captures your audience’s attention and makes them feel understood. It will also ensure the lead is qualified before you start building a presentation for them.

Research these three areas to fill in the blanks within your presentation:

Your Prospect’s Business: Learn about their company size, mission, sector, and goals, plus their internal processes. This will help you plan your small talk and select relevant social proof.
Your Prospect’s Problem: Learn all about their pain point and its associated consequences. If you know the specifics, you can bring up targeted problem insights and solutions.
Who Is Attending: If the decision maker(s) are from high-level management, focus on how you’ll help them achieve long-term goals. If they'll use your solution day-to-day, focus on efficiencies and problem-solving.

While this is most helpful to personalize the general sections you planned out in the previous step, it can also help you to add more sections or modify your outline if needed. It'll also support the next step in which you gather relevant information that will impress your prospect and make the presentation feel even more personalized.

3. Gather Supporting Materials

Now that you’re familiar with your prospect and their needs, begin gathering the materials for the elements you want to include in your sales presentation. You can get these online, in your CRM , or directly from your data, marketing, and/or customer success team.

The best personalized presentation materials and information to gather include:

Case Studies or Testimonials: Find a great story or review from your current customers who are similar to the prospect.
Client or Product Photos: Highlight clients using the product or service by gathering photos from marketing or the client themselves.
Data or Statistics: Collect ROI, industry trends, or other data that supports your claims about the prospect's problem or your solution.
Marketing Messaging: From your marketing team or your content, find the solution's benefits, unique selling proposition , and story details that will be most relevant to this prospect.
Props or Demonstrations: If your product lends itself to physical or virtual demonstrations, gather the required materials or set up the virtual environment.
Graphs: Create graphs that back your claims, illustrate trends, and supplement your stories. If you say Facebook ad prices are trending upwards, show a graph of this.

Because you might have to get this material from another department or person or even create it yourself, it’s best to handle this at least two or three days before you plan to begin building your sales deck so you can plug them in immediately when you create the deck.

4. Create a Personalized Sales Deck

A sales deck is the slideshow that acts as a visual backdrop and guide for your sales presentation, usually created using sales presentation software like PowerPoint. If you choose to use a deck with your spoken presentation, make it about 10 slides in length, light on text (fewer than 30 words per slide), heavy on images, diagrams, and other visuals, and personalized to the prospect's situation so they feel understood and can imagine how your solution will help them.

These are a few ways to personalize the sales deck for your prospect:

Add Them to the Cover Slide: Your cover slide should include your company name and logo, but adding your prospect's will help them feel more engaged at the start of the presentation.
Include Components of Their Current Situation: When talking about the problem and its implications, add related images and light text to your problem slide to drive the point home.
Highlight Specific Use Cases: Think of ways you envision your prospect using your solution to their benefit, and add related images or videos of those features to the solution slide.
Add Similar Customers' Images or Logos: When you talk about a case study or testimonial of a company like your prospect, show images of them to promote legitimacy.

Just like your presentation outline, consider creating a general version of your sales deck and leaving a few prompts that you can simply personalize for each prospect. This will help you keep the overall structure that you know to be effective while also helping the deck feel as if you crafted it especially for the prospect.

Additional Reading:

For help on creating the best sales deck for your presentation, check out our detailed article on how to create a sales deck . There, you'll find key steps as well as templates and examples to craft the best one possible.

How to Properly Deliver Your Sales Presentation

An effective sales presentation is personalized to your prospect and makes them active participants, sparking questions from them and prompting run-off conversations about their specific interests. This helps you build a relationship. Let’s go over some key tips for delivering a sales presentation that wins over your audience.

Start With Highly Personalized Small Talk

Depending on your prospect, you may want to begin your sales presentation with a rapport-building question that asks about their personal life such as “How was the football game last weekend?,” or they may respond better to a more professional question like “I saw you opened a new office in {location} . Congrats! How's it progressing?” Starting off the presentation with the right type of small talk can help your prospect relax and drop their “No one can sell me!” attitude.

Use a Conversational Tone

Resist the urge to speak too formally. It's important to be respectful of your prospect, but positioning yourself as their peer will help them picture you as both a subject matter expert and a quality potential partner. Stick to simple language and try to sound more casual so your prospects see you as a pleasant person to work with rather than a stuffy salesperson.

Switch Speakers Often

If you’re presenting with multiple people, it makes sense to switch speakers whenever you move on to the next main point. When assigning main points to different team members, take into account their levels of expertise and enthusiasm for given topics. For example, if one of them spent days analyzing the prospect’s main problem, let them take that part. Genuine confidence is powerful. For this reason, also let your best closer make the closing statement.

Encourage Questions Throughout

Consider building in extra time so you can encourage your audience at the beginning of your presentation to ask questions and make comments while you’re presenting. This makes your presentation more of a conversation and lifts the audience's engagement level and comprehension. Say something like, “Don’t be afraid to ask questions or make comments throughout. If there’s something you want to discuss in greater detail, let me know.”

Follow Typical Presentation Best Practices

As you go through the outline and any supporting materials (e.g., a slide deck) you've created, keep in mind the communication tactics that help your presentation go smoothly. Here are some best practices for delivering your sales presentation in a way that both captivates and sells the audience:

Leverage Body Language Tactics: Put your shoulders back, smile, and feel free to move around naturally. Use your hands to emphasize key points or transitions. The Presentation Training Institute has additional tips on body language for presenters .
Maintain Eye Contact: Alternate eye contact between the people in the room. Try your best not to leave anyone out for too long.
Keep Things Moving and Changing: Don’t spend more than a few minutes discussing a slide. When you frequently change the visual stimuli, you maintain the audience’s attention.
Be Confident: Avoid apologizing if you make a mistake. This indicates nervousness or discomfort. Instead, take it in stride and keep presenting with confidence.

Learning these presentation tips can also help you be a better salesperson in general since they can be applied outside of presentations, as well.

Go Off Script When Needed

The presentation outline, the sales deck, and any sort of script that you write all contribute to a well-organized presentation, but a truly professional presenter knows that it's important to be flexible throughout the presentation. If your prospect asks a question that you were planning to answer later in the presentation or not at all, consider taking a moment to address their curiosity or concern. This will help them feel more engaged and view you as a helpful potential partner.

Ultimately, go with the flow. Expect the unexpected to occur, like a confusing question from the audience. If you lack the knowledge on the specific subject, say you’ll do some research and send them the answer in a follow-up email. They’ll understand.

Google Slides

Visme is an online software that allows you to create, store, and share visual materials such as sales presentations and infographics. Its searchable library contains over a thousand presentation layouts and themes to get you started, and its free educational resources such as tutorials, webinars, and courses make it a great option for those new to sales presentations. Visme has a free version and available upgrades.

Google Slides is a free slideshow tool that helps you create simple, professional-looking sales decks to accompany your verbal presentation. Start with one of their templates, then invite your team members to collaborate on the slides in real time. Slides is a great option for Google Suite users since it integrates seamlessly with other Google apps.

Prezi is a highly interactive presentation builder that uses features such as zooming in and out to keep the viewer engaged. Because the zoom function is nonlinear, you can bounce between slides as your prospect asks questions, helping you to keep the conversation flowing and give the buyer more control than they'd normally have in a typical presentation. The basic platform is free, but you can upgrade for more functionality.

When choosing the right platform for you, consider factors such as your budget and any particular features you need. Also think about the number of employees who will use it, their level of experience with presentation software, and whether they'll use the software for their own individual presentations or collaborate on a presentation as a team.

For more on these platforms plus additional options, read our independent editorial review of the best presentation software available. In the article, we cover their pricing, core features, ease of use, and more, plus each option's primary use case.

3 Best Sales Presentation Examples From Top Companies

You can learn a lot about sales decks and presentation skills by reading through exceptional sales decks and watching great sales presenters. Here are example sales presentations from Facebook, Zuora, and Steve Jobs (Apple), and what makes them so successful. Click the images below to see each example presentation.

LinkedIn Sales Navigator Presentation

LinkedIn Sales Navigator sales presentation

First off, LinkedIn does a great job of using color to create a visually appealing slideshow of their LinkedIn Sales Navigator product. As for the presentation, they begin with an elevator pitch that gives context to the prospect. Then they talk about the current environment of their customers (salespeople), emphasizing that sellers in this age need to be focused, informed, and trusted.

After backing this claim with data, they introduce their solution and describe how it can help them be more focused, informed, and trusted, dedicating one slide to each attribute. They repeat these three words throughout the presentation so that they stick in the prospect’s mind. This is a good example of using three key benefits and the power of repetition.

Zuora Sales Presentation

Zuora does a fantastic job in this sales deck of using little text and still making a big impact. The presentation begins with an explanation of a big change (the new subscription economy) in the customer’s industry. This hooks the audience immediately, since it’s top of mind.

Zuora then goes on to explain how there will be winners and losers in this economy and offers case studies of companies who have used this change to their advantage. Then, they show how their solution can help the prospect do the same.

Steve Jobs Sales Presentation

In this presentation, Steve Jobs introduces the first Apple iPhone. The presentation is an illustration not only of what it means to present with confidence, wit, and charm, but also of solid presentation structure. Steve begins by building credibility, listing past successes. He then describes the problem with current smartphones — their static, plastic keyboards. After dismantling the competition, he introduces the solution to the problem and its many benefits.

Examples such as these are a great place to get inspired and think of similar ideas for your own presentation outline or presenting style. Seek out as many sales presentation examples as you need, then pick a few key tips to keep in mind as you get ready to host your next few sales presentations.

Plan a Personalized Closing Technique

It's important to personalize your sales closing technique to your prospect. As you personalize your CTA, consider the relationship you have with the prospect plus what's realistic.

For example, if you have great rapport with them and you think they might buy soon, you can try an assumptive close, using language that assumes they'll make a purchase. If you don't know them as well or they seem like a tougher client, you may want to try using an inoffensive close to reiterate your product's benefits and ask if they'd be open to receiving a business proposal .

Rehearse Your Presentation

Practice your sales presentation at least five times all the way through. Do it alone first and then in front of others so they can spot your weak points. The reason you are rehearsing is to memorize the material enough so you can field questions and comments throughout the presentation, then easily get right back on the track.

For instance, if a CEO in the audience says “That’s a super cool idea” during your presentation, you won’t have to bulldoze to the next slide in order to keep your rhythm and memory if you’ve rehearsed properly. You can pause and discuss it before picking up where you left off.

Share Your Sales Deck Beforehand

Share your sales deck with the attendees two days before the meeting. In most cases, they will look it over and build interest. Some won’t read it, but it’s courteous to give them the option. Most importantly, emailing your deck to the attendees will also help them prepare any questions, so the discussions will be top-notch.

If you know a lot about the prospect’s current situation, day-to-day, and goals, take this approach a step further and send them a written vision statement that explains how you see this product or service changing their life or business. It can be as short as a single paragraph or as long as a page. It’s meant to show the prospect that your presentation will be personalized to their needs.

Prepare & Test the Technology

Your presentation could be in-person in an office or meeting room or virtual via a conferencing platform like Zoom. In both cases, it’s crucial to prepare the environment and smooth out any wrinkles by testing the technology. If in person, make sure your screen and projector or laptop and the necessary cords are functioning properly. If virtual, test the conferencing software, your mic, and your webcam. In both cases, ensure your slideshow is ready to go.

You'll naturally come up with additional best practices as you give more presentations, but even implementing these four can drastically change the success of your presentations.

For more information on creating and optimizing your sales presentation, check out our article on the top sales presentation tips and ideas from verified experts.

Bottom Line: Sales Presentation

Your audience should come out of your sales presentation different than they were at the beginning. Give them insights about their industry, a deeper understanding of their problem or challenge, and ideas about how they can reach their goals and dreams with the help of your product or service. If you follow the steps and tips we’ve presented to you today, you should be able to do just that.

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20+ Best Sales PowerPoint Templates (Sales PPT Pitches)

Learning to craft successful and better-looking sales presentations is one of the key skills you should master as a marketer or sales rep.

In this digital era, being able to deliver great presentations is not enough. You also need to be able to design attractive and beautiful slides that engage with your audience while adding more context to your speech.

The good news is that you don’t have to be a designer or take courses to design such effective PowerPoint presentations. All you need is the right PowerPoint template.

In this post, we bring you a collection of PowerPoint sales presentation templates to help you find the right designs for your sales plan, proposal, and pitch slide decks. Be sure to save these templates for future events and meetings.

2 Million+ PowerPoint Templates, Themes, Graphics + More

Download thousands of PowerPoint templates, and many other design elements, with a monthly Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 presentation templates, fonts, photos, graphics, and more.

Maximus Template

BeMind Minimal Template

Pitch Deck Templates

Startup pitch deck.

Pitch PowerPoint

Modern PPT Templates

New & innovative.

Explore PowerPoint Templates

Business Sales PowerPoint Presentation Template

Sales presentations don’t always have to be all stats and data, they can be beautiful too. This PowerPoint template allows you to design more effective slideshows with modern layouts with creative animations. There are more than 50 unique slide designs included in this template. You can easily edit and customize them to your preference.

Sales Strategy Powerpoint Template

Sales Strategy Infographic Powerpoint Template

If you want to make your sales strategy presentations more effective, you should consider creating a slideshow with more visual elements. This PowerPoint template will help you get that job done. It includes 30 unique slides you can use to present your sales plan and strategy in a step-by-step approach.

Sales Pitch PowerPoint Template

A great pitch deck goes a long way to make sure your sales pitch stays on point. It will also help convince your audience of your skills and knowledge on the topic. Be sure to use this PowerPoint template to design such a killer slide deck for your sales pitch presentations. It includes 20 master slide layouts with fully customizable layouts.

Marketing & Sales Strategy PowerPoint Template

There are many different types of charts, graphs, and infographics you need to use in your sales presentations to visualize data and key points. This PowerPoint template includes 30 unique slides you can use to add some of the most popular charts and graphs to your presentations. There are slides for sales cycles, planning, strategy model, B2C and B2B strategy plans, and much more.

B2B Marketing and Sales PowerPoint Template

Whether you’re working on a smart strategy for your B2B marketing approach or creating a master plan to beat your competitors, this B2B marketing PowerPoint template will help you create the best presentation to showcase your plan. It includes a total of 60 slide layouts that can be used to create both marketing and sales presentations.

Sales Meeting – Free PowerPoint Template

This is a free PowerPoint template that comes with a set of slides you can create professional slide decks for sales meetings. It features 30 unique slides with modern designs and fully customizable layouts.

Free Sales Planning Process PowerPoint Template

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Sales – Marketing PowerPoint Presentation

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Sales and Digital Funnel PowerPoint Templates

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Sales Proposal PowerPoint Template

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Anasalez – Sales Analysis PowerPoint Presentation

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Sales and Digital Funnel PowerPoint Templates

This professional PowerPoint template allows you to create more effective slides for showcasing your sales funnels. There are 20 different styles of sales funnel designs included in this template. Each slide can be customized to your preference to change colors, fonts, and images.

Free Creative Sales Strategy Presentation Template

Another free PowerPoint template for creating sales strategy presentations. This template has over 30 unique slides with very creative designs. It features colorful shapes, illustrations, and graphs as well.

Free Sales Process PowerPoint Infographic Slides

Grab this free PowerPoint template to design effective presentations for outlining your sales process. It includes 32 unique slides with many different styles of sales infographic designs.

Dashi – Sales Report PowerPoint Presentation

Dashi Sales – Sales Report PowerPoint Presentation

Dashi is a PowerPoint template made just for professional marketers. You can use it to design visual and beautiful slideshows for presenting your sales dashboards and reports. The template has 10 slides featuring more than 30 character positions, over 2000 vector icons, and 30 business concepts. Each slide is available in light and dark color themes as well as 30 pre-made color schemes.

Sales Pitch Presentation PowerPoint Template

This is a multipurpose PowerPoint template for making all kinds of pitch proposals. Whether it’s a sales pitch, marketing pitch, or even startup pitch decks, this template can handle them all. There are more than 120 unique slides in this template with 6 different color schemes to choose from, making it a total of over 800 slides.

Sales Playbook PowerPoint Template

Creating an attractive slideshow for your sales and marketing campaigns will get much easier when you have this PowerPoint template at your side. It features over 35 unique slide layouts with professional designs. Everything in each slide design, including the colors, fonts, shapes, and images are fully customizable as well.

Sales Process PowerPoint Presentation Template

Use this PowerPoint template to create slides with visual diagrams and graphs for presenting your sales process in a professional way. There are 40 unique slides in this template with useful sales process designs. Each slide is available in 10 different pre-made color schemes, which makes it a total of 400 slides to choose from.

Kanigara – Marketing & Sales PowerPoint Template

Kanigara is another multipurpose PowerPoint template that comes with modern and stylish slides for making all kinds of sales presentations. The template features over 40 slides with beautiful layouts. There are lots of creative graphs, charts, and graphics included in this presentation.

Felicia – Free Sales Presentation PowerPoint Template

This PowerPoint template comes with lots of colorful and creative slide designs for making sales presentations that will surely leave your mark. It includes more than 20 unique slides. And it comes in both PowerPoint and Google Slides versions.

Ardall – Free Sales Presentation Template

Ardall is another free PowerPoint template that’s also available in Google Slides format. This template features a set of modern and professional slides for making sales and marketing presentations. There are 20 slide layouts included in the template.

B2B and B2C Digital Marketing & Sales Presentation

This PowerPoint template works perfectly for creating presentations for both B2B and B2C marketing slideshows. The template includes over 35 unique slides and you can choose from 5 pre-made color schemes as well. The slides are easily customizable to your preference.

Real Estate Marketing & Sales PowerPoint Template

If you’re working on a marketing presentation for a real estate agency, this PowerPoint template will come in handy. It includes 50 unique slides that are designed with property and real estate marketing presentations in mind. They are available in 7 different color schemes.

3D Stairs Diagram for Sales Process Presentation

The stairs diagram is commonly used in marketing and sales presentations to showcase various stats and reports. This PowerPoint template will help you add such diagrams to your presentations with ease. It includes 6 unique slides with 3D-like stair diagram designs.

Ozone – Sales & Marketing Portrait PowerPoint Template

Ozone is a creative PowerPoint template that comes in portrait-style slide designs. There are 50 unique slides included in the template with over 60 master slide layouts to choose from. It features transition animations and infographics as well.

For more great presentation templates, check out our best professional PowerPoint templates collection.

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Updated 2024: List Of Top Sales Presentation Templates You Need

Sales presentation templates are used to create presentations and to support the storytelling you want to convey to your prospects. These templates allow you to easily and quickly put together a presentation, without the hassle of having to worry about design and how to align that with your brand.

There are many online sales presentation templates available for free or for a small fee. Regardless of your choice, a crucial factor to consider is how easily it can be customized with the tools you already know.

Why Use A Pre-made Sales Presentation Template?

In addition, sales presentation templates also help you improve your sales content. When you create and track tailored presentations for your buyers, you are able to see which content resonates with them the most and which doesn’t.

Aside from making your presentations visually appealing, pre-made templates also saves you a lot of time.

Sales presentation templates allow you to quickly switch those out to other content that would resonate with your buyers more.

How To Choose The Right Sales Presentation Templates

In choosing a sales presentation template, there are more factors to consider than just the design. It’s important to remember who this presentation is for- your buyers. And their needs and pain points come first.

Choosing the right template is essential to delivering an effective and engaging presentation.

1. Understand your audience and goals

First, clearly identify your audience and establish your objectives. Consider the demographics, preferences, and interests of your audience when choosing a template.

Different presentation templates are designed for different purposes, so it's important to choose a template that aligns with your objectives. Setting your audience and objectives will guide you when you’re creating the structure of your sales presentation.

2. Set a clear structure for your sales presentation

Create a framework as to how you want to guide your audience through your presentation. Make sure that your presentation follows a structure that is easy to follow and piece together. You don’t want any irrelevant points that will only confuse your buyers.

Each element that goes in your presentation should have a place in the story you’re telling. A prime example is from HubSpot and they call this structure “ the best sales presentation structure of all ”: the SCR structure. SCR stands for Situation, Complication, and Resolution.

A simple storytelling structure takes your buyers on a journey that builds tension, which causes them to be more attentive and more eager for a solution. This structure also allows for your content to flow and conclude in a natural manner.

3. Find the template design that fits your brand and needs

Lastly, pick a template design that closely matches your brand and meets your needs. Choose a template that has a clean and professional look, with a color scheme and typography that is easy on the eyes.

Thoughtful placements and the use of images and graphics can help enhance your message. You might also want to take into consideration how easily customizable it is, as these templates’ objective is to help you save time and effort.

Where To Find Free Sales Presentation Templates

There are plenty of online resources where you can find sales presentation templates. Here are the top favorites and popular options when you can find templates for sales presentations:

Canva is a graphic design platform that offers a wide range of templates you can use in your organization, including sales presentation templates. All templates are offered for free, but some premium content and design elements can only be accessed with a paid subscription plan. You can easily customize these templates with your own content and branding, and even download them as PowerPoint or PDF files.

Envato Elements is a subscription-based platform that offers a range of digital assets. They have sales presentation templates that can be downloaded and customized in PowerPoint or Keynote.

3. Microsoft PowerPoint

PowerPoint is a widely used presentation software that comes with a range of built-in templates, including sales presentation templates. You can access them by opening a new presentation and selecting "Sales" under the "Available Templates and Themes" section.

4. Slidesgo

Slidesgo is a website that provides free, professionally-designed sales presentation templates for Google Slides and PowerPoint presentations. The templates are fully editable, allowing users to customize the designs to suit their needs. Slidesgo also offers premium templates and resources for a fee.

PowerPoint - Top 5 Free PowerPoint Sales Presentation Templates To Use

Picture of a sales presentation template

If you mainly use PowerPoint as your presentation software, we’ve gathered these easy-to-customize templates you can download and customize from PowerPoint.

1. Creativa - Startup Powerpoint Template (Evanto Elements)

A clean and modern template with 30 unique slides you can fully customize. Simply download and edit from PowerPoint.

2. Business Sales - Clever Sales Pitch PPT Template (Evanto Elements)

A bright and fresh template with more than 15 customizable slides for your next sales presentation.

3. Product Vision Pitch Deck Presentation - Free (Slidesgo)

4. blue pink creative business presentation pitch deck (canva).

A colorful template that includes 17 fully editable slides from Canva.

5. Modern Pitch Deck Presentation Template (Canva Pro)

If you’re looking for a minimalistic style, this template has 10 fully editable slides with a simple yet professional look.

Google Slides - Top 5 Free Google Slides Sales Presentation Template

Here you’ll find several options for sales presentation templates you can download and customize from Google slides. These templates are not only visually appealing but also easy to customize to your needs.

1. Sales Kickoff Meeting - Free (Slidesgo)

Modern, simple style template with 26 slides to impress your audience.

2. Blue and Gold Pitch Deck Presentation - Free (Slidesgo)

This template in blue and gold offers customizable slides to explain key pain points, values, and competition. You can edit diagrams, images, and graphics for to drive key points.

3. Easy & Professional Pitch Deck (Slidesgo)

A sleek presentation template with 34 different slides to choose from. All of the slides can be easily customized and edited.

4. Monthly Sales Review Meeting - Free (Slidesgo)

This template includes gradients, winding shapes, photos in black and white, and editable visual data representations to deliver important points. All of the slides are easy to modify and customize.

5. Sales Target Achievement Consulting Toolkit (Slidesgo)

With more than 50 different slides to choose from, this template also contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups.

Canva - Top 5 Free Canva Sales Presentation Template

Canva offers some of the most visually appealing cost-free templates in the market and some premium content at a very affordable price. All of the templates are customizable from the platform and for real-time team collaboration.

1. Green Abstract Curve New Business Pitch Deck Presentation

If you want to create a clean, well-structured presentation, this template has simple diagrams and is easy to use.

2. Purple and Orange Creative Illustrated Sales Report Presentation

This template includes fun and colorful graphics that will surely capture your audience’s attention. It has the simple structure you need for a sales report.

3. Blue Yellow Modern Sales Strategy Presentation (Canva Pro)

This fully customizable presentation template is perfect for your next sales strategy meeting. This template has comprehensive slides you can leverage to deliver a clear and impactful presentation.

4. Dark Modern Corporate App Development Startup Pitch Deck Presentation (Canva Pro)

For a modern feel and sleek design, this template is perfect to pair with a product launch or development presentation. Designed to make the product stand out, this template also includes fully editable slides.

5. Minimalist Blue Simple Start-Up Pitch Deck Presentation (Canva Pro)

For a minimalist style and fresh feel, this template is best to deliver important points without distractions. All slides are fully customizable to help you capture key points.

Keynote - Top 5 Free Keynote Sales Presentation Templates

1. Sales Proposal Keynote Template (Evanto Elements)

In this sales offer presentation template, sellers can easily demonstrate how they can serve the needs of buyers by showing the key benefits of their products or services.

2. Business Sales Infographic Keynote Template (Evanto Elements)

This template is great for accompanying every stage of your business development with holistic brand touchpoints, from embarking on a new project, building recognition among competitors, and finishing it with an improved goal proposition.

3. Pitch Deck Keynote Template (Evanto Elements)

This presentation template, with 30 editable slides and adjustable images and graphics, can be used for pitch decks or business portfolios.

4. Hope - Sales Strategy Presentation Keynote (Evanto Elements)

This item contains 30 unique slides with amazing colors as well as wide acceptability features. A solid template for sales strategy to make your presentation look professional.

5. Kamaya Sales Presentation Template - Keynote (Envato Elements)

This sales presentation template can also be used and is suitable for any purpose, especially for automotive, technology, and creative.

1. Motion Graphics App Pitch Deck (Slidesgo)

For a unique and colorful presentation, this template has animated 3D shapes floating over the soft slides will make your pitch deck look very modern and exciting.

2. Sales Target Business Plan (Slidesgo)

With this template, you'll have the flexibility to edit it on the fly and track progress along the way. Plus, everyone involved will get clarity on what they need to do to reach their objectives.

3. Professional Gradient Pitch Deck Business Presentation (Canva)

A bright and fresh-looking template is all you need to deliver a memorable presentation. This template has a great structure with all the slides you need for a simple yet powerful pitch deck.

4. Blue Pitch Deck Business Presentation (Canva)

A blue-and-white template that will surely give your next presentation a professional look and feel. This multi-purpose template can be used for any presentation.

5. Project Proposal Business Presentation Abstract Tech Style (Canva)

For a modern touch, this versatile template has everything you need for a proposal presentation. It also has icons, diagrams, and graphs for a visually appealing presentation.

Why Use a Sales Presentation App to Manage Sales Presentations

Using sales presentation templates in a sales presentation app can have a time-saving impact on your processes. With all of the relevant sales materials at their fingertips and the ability to create tailored presentations in one place, your sales team can be more efficient and effective.

Your salespeople are confident going into a meeting, and you gain peace of mind knowing that the app has everything they need.

Illustration of a sales presentation app and organizing presentations

A sales presentation app helps to keep your materials organized , consistent, and up-to-date. This way, you can easily deliver content to your teams and your salespeople can easily access content whenever they need it. Equipped with advanced search features, your salespeople can find materials easily to allow quick and easy presentation tailoring.

In addition, sales presentation platforms are designed to allow offline access on any device, to enable salespeople for a meeting whenever and wherever they are. Coupled with tracking and analytics to track how content is being engaged with and consumed, a sales presentation app is a powerful tool in a salesperson’s arsenal.

A sales presentation template helps to streamline your sales process by providing a clear structure for presenting information and highlighting key selling points.

With sales presentation templates, you can always be sure that every custom presentation that your sales representatives make will be aligned with your company's brand and messaging.

Using pre-made sales presentation templates can have a multitude of benefits for businesses of all sizes. Your salespeople can focus more on the content when the structure is already set for them. It can save time and effort by providing a pre-designed framework for creating professional-looking presentations . It also ensures brand and messaging are consistent across all presentations.

A sales presentation template helps to streamline your sales process by providing a clear structure for presenting information and highlighting key selling points. This can help to keep your buyers engaged and interested in the presentation. Lastly, templates can also help you to easily track and analyze the effectiveness of your sales presentations. By using a consistent template, it’s easier to compare the success of different presentations and make data-driven decisions to improve your overall sales strategy.

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