cover letter for sales man job

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Salesman Cover Letter Samples & Examples That Worked in 2024

The best way to pitch yourself to your potential employees is through an impressive salesman cover letter . In this comprehensive guide, we've gathered valuable tips, templates, examples, and cover letter samples that will make the process of writing yours as easy as can be.

Keep reading to learn all about:

• How to create a salesman cover letter header and headline
• The importance of including a personalized greeting on your cover letter
• What to say to hook employers’ attention in your cover letter introduction
• Ways to highlight your professional value as a salesman in a cover letter
• How to effectively conclude your salesman cover letter
• Accessing top resources for job-seeking salesmen

1. How to create a salesman cover letter header and headline

Writing an effective cover letter as a salesman starts with creating a good-looking header and headline.

A header and headline serve two key purposes on your cover letter:

• To give the letter visual structure
• To provide the employer with all the necessary introductory information

You will craft your cover letter header first , including key details such as your name, your professional title, your professional contact information, and the name of the company you are applying to.

Here is an example of a well-formatted salesman header

Jonathan Star , Professional Salesman (123) 456-7890 | [email protected] | linkedin.com/in/jo-star

To: Reefer Boating Supplies Sales Department 1234 Street Address Honolulu, HI 96795

Once your header is in place, you can then write your headline. Think of it as if your cover letter is a story and your headline is the title — what key information should you include in your title to capture the employer’s attention and compel them to continue reading?

Here is an example of a great headline from a salesman's cover letter

My 3 Best Success Stories as a Salesman & How I Can Achieve Similar Success at Your Business

Let your cover letter write itself — with AI!

2. how to include a personalized greeting on your salesman cover letter.

Following your header and headline is the greeting of your cover letter.

You have one of two options when writing your greeting — to use a generalized greeting , such as “To Whom It May Concern,” or to use a personalized greeting that addresses a specific person by name. This specific person should be the staff member most likely to review your application, such as a hiring manager.

In almost every instance, your best choice is to opt for a personalized greeting. By doing so, you make your letter feel more exclusive to one employer , making it more likely that they will continue reading and remain engaged with the content.

Here are 3 examples of personalized salesman cover letter greetings

Dear Hiring Manager Sarah Smith,

• Dear Mrs. Sarah Smith,
• Dear Manager Sarah Smith & the Sales Team,

3. How to craft an eye-catching salesman cover letter introduction

When you are attempting to land a sale, one of the most important first steps you can take is to introduce the product you are offering to the customer in a way that hooks their attention.

The same is true when writing a cover letter — your introduction should compel the employer to want to know more . Plus, a well-written, compelling introduction can create a great first impression by demonstrating in real time how great of a salesman you are.

Your introduction should always include:

• A brief overview of your professional history
• A statement on why you are enthusiastic about applying to this company
• Any specialized areas of expertise you possess

Here is an example of a compelling and effective salesman cover letter introduction

I write to you today with great excitement about the opportunity to join your renowned sales team. As a salesman with more than 4 years of experience working in the energy drink industry, I know I have the expertise your team needs to land major deals with big-name brands. Along with a long history in sales, I also have experience as a promotional manager, which has allowed me to develop a deep understanding of the customer sales cycle as it relates to current trends.

Find out your resume score!

4. How to highlight your professional value as a salesman in a cover letter

Once you have hooked the employer’s attention with your introduction, you can begin to offer more in-depth insights into what makes you a valuable employee and member of a sales team.

As you describe your top skills, accomplishments, and other qualifications , always consider how you can relate this information back to the specific needs of the employer. For instance, if you have consistently exceeded your sales targets in a previous position, explain how you can accomplish similar success for the employer’s company or brand.

Here are 6 skills to describe in a salesman cover letter

• Excellent verbal communication
• Product promotion tactics
• Inventory management
• Setting sales goals
• Negotiation
• Conflict management and problem-solving

Here is an example of how to describe an accomplishment in a cover letter

As a door-to-door salesman for [Former Employer], I spoke and negotiated with more than 80 customers daily. In my time in this position, I exceeded my sales goals by 15% per month on average, as well as achieved 30% higher total overall sales compared to my peers.

5. How to effectively conclude your salesman cover letter

The final step to writing a great salesman cover letter is to craft an effective conclusion .

To do so, you must include:

• An enthusiastic sentence saying you are looking forward to hearing from them
• Clear instructions on how and when to contact you
• A statement on when you plan to follow up (letting the employer know you will follow up can often encourage them to contact you more promptly)
• A formal sign-off

Here is an example of an effective conclusion from a salesman's cover letter

My deepest thanks for taking the time out of your busy schedule to read my cover letter and review my application. As the newest member of your team, I am confident I can provide the quality service and care your customers deserve. Please contact me at your earliest convenience at (123) 456-7890 on any weekday between the hours of 8 a.m. to 5 p.m. I plan to reach back out next Friday afternoon to touch base if I have not heard back!

With Appreciation,

[Applicant Name]

6. Top resources for job-seeking salesmen

To look for a job as a salesperson can be incredibly intimidating. But at the end of the day, it all boils down to a combination of perseverance, determination, and patience. If you need advice on where to look for suitable job opportunities, you can start by looking into some of these resources: 

• Industry-specific job boards: Explore platforms like SalesHeads and SalesTargetJobs for job listings in your field worldwide.
• Professional associations: Join organizations such as the National Association of Sales Professionals (NASP), the Institute of Sales Management (ISM UK), or the Sales Management Association (SMA) for access to job boards, training resources, and networking events.
• LinkedIn Sales Navigator : Use this tool to identify job opportunities, connect with hiring managers, and stay updated on industry trends and news.
• Sales training courses: Apart from the training provided by professional associations, you can also enroll in sales training programs offered by institutions like Dale Carnegie , Rains Sales Training , or Sandler Training to enhance your sales skills, techniques, and strategies.
• Online sales communities: Join online communities and forums like Sales Gravy or SalesLoft to engage with fellow sales professionals, share insights, and discover job leads.
• Sales recruitment agencies: Partner with sales-focused recruitment agencies such as Sales Talent Agency , Hays Sales or Michael Page to access exclusive job openings and receive personalized job search assistance.

When it comes to landing a job, so much of it depends on factors you can't control. But what you can control is the quality and execution of your resume and cover letter. So, without further ado, go for it!

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .

Salesman Cover Letter FAQ

Focus on specific examples of your sales achievements and successes, highlighting metrics such as revenue generated, sales targets exceeded, or new clients acquired. Use concrete examples to demonstrate your sales prowess and the value you can bring to the company.

Tailor your cover letter to the specific job and company, demonstrating your understanding of their needs and how you can address them. Highlight unique experiences, skills, or accomplishments that set you apart from other candidates, and showcase your enthusiasm for the role.

Aim for a concise and focused cover letter that is no longer than one page. Keep your cover letter succinct, focusing on the most relevant information and avoiding unnecessary details or repetition.

Use your cover letter to convey your passion for sales by sharing anecdotes or stories that illustrate your enthusiasm, drive, and commitment to the profession. Express genuine excitement about the opportunity and showcase your eagerness to contribute to the company's success through your sales expertise.

If you have a mutual connection or were referred to the position by someone within the company, it can be beneficial to mention this in your cover letter. Briefly mention the referral in the opening paragraph or closing statement to emphasize your connection and establish credibility with the hiring manager.

Martin Poduška

Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .

All sales cover letter examples

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How to Write a Sales Cover Letter (Examples & Templates) for All Sales Positions

If a cover letter seems a bit old school to you, think again. According to a recent survey by ResumeLab , cover letters are still an important component of the decision-making process among 83 percent of hiring managers, recruiters and HR staff. Moreover, 83 percent of respondents claimed that they would interview a candidate with a great cover letter, even if their resume isn’t up to par.

That said, you’ll still need a solid track record or educational background to snag the interest of an employer. But with a sales cover letter in hand, your next job search will become that much easier, whether you’re an entry-level job seeker or you’ve cultivated a LinkedIn resume that turns heads.

Why is a Sales Cover Letter Important?

Cover letters tell your potential employer who you are before you even walk in the door for a sales job interview , and it makes said interview that much more likely. Even if writing such a letter feels uncomfortable and you’d prefer to let your experience do the talking, this is still an invaluable skill to have.

5 Cover Letter Tips for Today’s Sales Professionals

Writing a professional cover letter for a sales job might not feel intuitive yet, but that doesn’t mean it has to be hard. The following tips will start you off on the right foot.

Be Clear And Concise

A cover letter is not an aria. It’s not a soliloquy or a monologue. It’s certainly not a rant. No, you can think of it as a short informational pamphlet—and the subject is you.

Rather than waxing poetic about your thoughts, feelings, or even your goals, stick to the main points, including who you are, what you’ve done so far, and what you can do for the company for which you’d like to work. Keeping your letter short and sweet can increase application success.

Make it Easy to Read

Hiring managers go through hundreds of resumes at a time. The way you format your cover letter can either help or hurt your chances of standing out.

No, that doesn’t mean it’s time to throw in the fancy fonts and fun colors. Instead, format your cover letter with the goal of making it easy to read.

Follow best practices such as:

• Write short, concise sentences and remove unnecessary adjectives
• Make your paragraphs shorter, or use bullet points to make key ideas stand out
• Use clean, professional fonts at a size that’s easy to read

The overall goal is for hiring managers to quickly and easily see what makes you stand out beyond the rest of the applicants. Don’t hide your strongest selling points in small, swirly fonts and huge blocks of text!

Highlight Your Skills

It’s very important to highlight your sales skills in a cover letter. This is different from accomplishments, which we’re covering next. Your skills are a separate category, in which you describe what you bring to the table, regardless of whether you’ve used those skills in the past or not. Include such details as the apps, sales tools or programs you know how to use, languages you speak, and areas in which you’ve trained.

While it is appropriate to include some reference to soft skills in your cover letter, limit it to a few. Any job applicant will claim they are a good problem-solver and a team player; it’s more important to share which skills make you stand out as a salesperson.

Showcase Relevant Achievements

In addition to putting your achievements on a professional resume , include a quick recap of them in your cover letter. Make those achievements quantifiable, using numbers and statistics from your sales reports or the company’s, and don’t hold back or engage in false modesty. This is no time to sell yourself short.

5 Steps To Writing A Sales Representative Cover Letter

So it’s time to write that letter and nail that sales representative position! But how exactly are you going to fit all the awesomeness that is you onto one page, single-spaced, in 12-point Helvetica font, without leaving anything out?

Good question, and as with all good answers, an analogy is called for: think of your cover letter as if it’s a highlight reel on your social media account. While your highlight reel can’t stand in for the hours you spend crafting witty tweets, it can give people a quick glance at who you are. And just like a highlight reel, the goal for your cover letter is to make others want to dig a little bit deeper.

A good sales representative cover letter should make your readers curious enough to learn more about you as a sales professional that they will want to ask you about yourself in person. Let’s take a look at how to make them do just that, in five easy steps.

1. The Header

Think of yourself as a sales hiring manager. How hard are you going to look for the contact information of a candidate if they can’t even bother to provide it somewhere obvious in the sales cover letter?

Answer: not very hard. That’s why every sales position cover letter needs a header. Usually, you’ll find it across the top, though sometimes the header runs along the side of the page. It needs to include your name, phone number, address, and any other contact information you might have.

Note that while cover letters to clients or professional colleagues might include your company name, a sales job cover letter should not. Under your info, put the date.

Note that the header is different from the salutation, which includes the hiring manager’s contact information. Don’t confuse the two.

2. How To Greet the Employer

Here is where you greet your potential employer. It has two parts: the contact info and the salutation. First, include the same contact info you included for yourself, but relevant to the hiring manager: their name, basic info and company name.

Then greet them.

You can pick from a number of ways to do this, but if you know the manager’s name, that’s the simplest. “Dear Ms. Lannister” is always better than a “Hi there,” “Greetings,” “Dear Sir or Madam” or “To Whom It May Concern.” The former two are too casual, while the latter couple are old-fashioned and make it look like you haven’t bothered to look up their name.

Note: If you can’t be sure of someone’s pronouns, opt for a neutral “Dear Hiring Manager Lannister” or their full name.

3. The Introduction

As with anything else, you have very little time to make a good impression if you want the job. Whether you’re in software sales or yacht sales, you need to punch it right from the beginning.

The introductory paragraph should emphasize why you are an ideal candidate. Remember that this paragraph needs to entice the employer to read further, and readers will lose interest in a boring introduction. Include why you’re applying, any notable sales goals you’ve met or awards you’ve won, and a lead-in to the following paragraph.

4. The Body

Here’s where you flesh out your skills and achievements in more detail. Include items such as:

• Work experience
• Sales experience and sales skills
• Communication skills
• Time management abilities
• Achievement or award track record

Note that you should avoid bullet points, though you can use them in your sales resume. The same goes for detailing aspects of your education, with the exception being your degree (associate’s, bachelor’s, master’s, etc.), which is appropriate to mention.

Mostly, this is a sales pitch that should include why you’re the best candidate for the job. Your existing knowledge and abilities are critical to whether or not you can land the role you’re looking for, so don’t hold back. While you should never brag or pass on compliments you’ve gotten, you should share exactly why you would be a good fit for the position.

5. The Conclusion

The last paragraph of your sales cover letter should include a summation, references, and the fond wish that you hear from the hiring manager again. It’s okay to use humor here as long as it is tasteful and doesn’t become the focus on the letter.

If you prefer a more serious tone, simply express your gratitude and desire to hear from them again.

Cover Letter Examples

There exist a wide variety of job positions in the sales world, with different focuses, locations and levels of seniority. No one size fits all when it comes to sales jobs, which is why you need to tailor your sales cover letter to the exact position you’re looking for.

Naturally, we can’t cover every possible job title in a single post. However, the following sales cover letter example list should give you a fairly good idea of what employers are looking for. Feel free to browse both the resume templates and the cover letter templates for ideas before writing your own.

Sales Associate Cover Letter

If you’re just beginning your career in sales , then chances are good you might find yourself at a retail location. From cell phone stores to electronics outlets, car dealerships to boutiques that pay on commission, these are great places to cut your sales teeth.

Just because they’re good for entry-level employees doesn’t mean employers don’t expect a good showing, however. You’ll still need a cover letter that impresses. Go through the sales cover letter sample list below to see what we’re talking about:

• Sales Associate Cover Letter 1
• Sales Associate Cover Letter 2
• Sales Associate Cover Letter 3

Inside Sales Rep Cover Letter

Responsible for selling products and services from company headquarters or satellite offices rather than retail locations where customers walk in, inside sales reps spend a lot of time on the phone and using email. (Ideally for the company, they’re also spending plenty of time using smart automated sales software , but that’s another subject.)

If you hope to become an inside sales rep, you’ll need a sales representative cover letter that demonstrates related abilities. That includes good customer service, the ability to focus under pressure, and a solid background in sales or its theory. Take a look at these examples:

• Inside Sales Rep Cover Letter 1
• Inside Sales Rep Cover Letter 2
• Inside Sales Rep Cover Letter 3

Outside Sales Rep Cover Letter

While their inside counterparts work at a company building, outside sales reps travel to various locations to meet with clients on their turf. The two jobs have much in common, but an outside sales rep must demonstrate a skill set specific to traveling and meeting people in person.

This includes great one-on-one people skills, excellent personal grooming, and account growth. It is sales, after all. Here are a few excellent samples:

• Outside Sales Rep Cover Letter 1
• Outside Sales Rep Cover Letter 2
• Outside Sales Rep Cover Letter 3

Sales Manager Cover letter

Whether you’re already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff. You’ll need to show you not only have sales chops, but that you can manage people at the same time.

A sales manager cover letter should include how long you’ve been in the industry, how many people you’ve managed, your previous positions, your sales quota history and any related stats. These letters showcase exactly how to present professionally and put yourself in the running for manager:

• Sales Manager Cover Letter 1
• Sales Manager Cover Letter 2
• Sales Manager Cover Letter 3

You may have noticed that most of the above cover letter examples come with offers from their sites to help you craft your own cover letter (and often resume). If you don’t feel confident that you can do a stellar job yourself, go ahead and use one of those templates. Over time, you can use those skills to begin writing cover letters yourself, but there’s no pressure to do so now.

Why Are Sales Cover Letters Effective?

Again, writing a sales cover letter might feel daunting when you first set out to do it. In addition to making you look responsible and organized, however, a cover letter will immediately push you further up in the queue because a full 45 percent of job applicants don’t even include one. If you can get ahead of nearly half of the competition that easily, why wouldn’t you?

At the end of the day, a cover letter just isn’t that hard, and the potential rewards are indisputable. Take this opportunity to write the best cover letter you can, tailoring it to the job description and using a cover letter builder if necessary. There’s nothing wrong with getting a little help, but there’s everything wrong with leaving an opportunity on the table. That’s just not how salespeople roll, right?

Finally, keep learning. Increase your sales skills, learn to build remote teams , and practice your writing and communication skills as often as possible. Do this when you’re on the job hunt and when you’re not, because in the end, it will make you a better worker who is more appreciated by your employer. And that in turn is bound to pay off for life.

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Sales Cover Letter Example for 2024 (w/ Templates!)

You've always had a knack for sales, but now you’ve come a long way from making cold calls and practicing your pitch in front of the mirror. 

You’re ready to turn your talent into a full-time gig.

There's just one hurdle left: writing that dreaded cover letter. Staring at the empty page that's supposed to sell your skills and experience feels a lot like standing in front of a tough client you just can't land.

But don't worry!

In this article, we're going to show you how to sell your professional skills, one sentence at a time.

Here’s what we’ll cover: 

• What Makes a Great Sales Cover Letter Example
• 5 Steps to Writing the Best Sales Cover Letter
• 3 Essential Cover Letter Tips for Sales Pros

...and more!

So let's close the deal.

Sales Cover Letter Example

5 Steps for the Perfect Sales Cover Letter

You’ve seen what a great sales cover letter looks like. Now it's time to start writing your own . 

Simply follow these tried-and-tested steps:

#1. Put Contact Information in the Header

Kick off your sales cover letter with your personal information right at the top, similar to your resume . Here's the lowdown on what to include:

• Full Name. Your whole name should sit at the top of the document.
• Job Title. Be specific about the sales role you're targeting (e.g. Sales Manager ). This helps the hiring manager sort through heaps of applications more efficiently.
• Email Address. Keep it simple and professional. Your old, quirky email won't cut it. For instance, [email protected] is a no-no, but [email protected] is good to go.
• Phone Number. Make sure it’s correct, and if you're aiming for a job in another country, add the international dialing code.
• Location. Usually, your city and country are enough. But if you're open to remote work or moving, say so.
• Relevant Links (optional). If you have a LinkedIn profile or a portfolio, this is a good spot to include those links.

Next up, list the hiring manager's details:

• Company Name. Put down the company you're looking to join.
• Hiring Manager’s Name. If you can find it, include the name of the hiring manager for the sales department. The company’s website and LinkedIn are good places to look.
• Hiring Manager’s Title. If you learn the hiring manager's official title, use that instead of just "Hiring Manager." For example, the person reviewing your application might be the “Head of Sales”.
• Location. Note the city and country, especially if the company is global. You can get more detailed with the street name and number if you want.
• Email Address (optional). If you manage to find it, throw in the hiring manager’s email as well.
• Date (optional). Include the date you’re writing the cover letter. It adds a touch of professionalism.

#2. Address the Hiring Manager

Once you've laid down your contact information , it's time to address your cover letter to its intended reader. Skip the old ‘To Whom It May Concern’ —it's a snooze-fest.

First up, do a little digging. Look at the job ad, the company's website, or their LinkedIn page to find the name of the hiring manager for the sales role you're applying for. This way, you'll get their name and possibly their email too.

When it comes to addressing the hiring manager , it's good to be formal but not stuffy. Go for "Mr." or "Ms." followed by their last name. If you're unsure about their gender or marital status, just use their full name. Like so:

• Dear Mr. Johnson,  
• Dear Emily Johnson,

If you hit a wall and can't find any details about who the hiring manager or the head of the sales department is, aim your letter at the department or the entire company:

• Dear Sales Department,
• Dear Sales Hiring Team,
• Dear HR Recruitment Team,
• Dear Sales Division Lead,

#3. Write an Eye-Catching Opening Statement

Hiring managers usually only take a few seconds to scan each application. That means your opening paragraph needs to be as attention-grabbing as possible.

A good approach is to lead by stating why you're drawn to the sales job. A little enthusiasm for the field or that specific role can go a long way in catching a manager's eye.

Knowing a bit about the company can also set you apart from the crowd. The more clued in you are, the easier it is to show why you'd fit in well with their team. This signals that you're not just applying at random but are genuinely keen on this particular job.

If you've already got some experience under your belt, feel free to open with a big win or key skills that make you ideal for the role. 

That said, keep this part snappy. The aim is to hook the hiring manager into reading more about you, not going into depth about how you made your achievements happen.

#4. Use the Cover Letter Body for the Details

The main section of your sales cover letter is where you should get down to business and elaborate on who you are as a candidate. 

Remember - this isn't a place to copy-paste your resume . Instead, aim to showcase why you're the ideal candidate for the sales role you're eyeing by providing additional information.

So, to begin with, avoid repetition. Don't regurgitate your resume; add color to it. Discuss the achievements that prove you're good at closing deals or retaining clients. Look at the job ad and let it guide you. If they're seeking someone who can work in a fast-paced environment, highlight a time you thrived under pressure.

Also, be specific. If the job focuses on B2B sales, point out how you've succeeded in that area rather than discussing your retail experience. This tells the hiring manager that you understand what they're looking for and can deliver on it.

And, as we already mentioned, knowledge of the company is a big bonus. If you understand their sales approach, competitors, or target markets, say so. It shows you're serious about the job and have done your homework.

Need more inspiration? Check out more cover letter examples in this article. 

#5. Wrap It Up and Sign It

Ending your sales cover letter on a high note is crucial. This is your last chance to make a lasting impression , so don't drop the ball here.

Start by summarizing why you're the right pick for the sales role. Reiterate your key skills or most noteworthy achievement(s). You've made your case; now wrap it up in a neat package.

Finally, add a call to action. Prompt the hiring manager to do something next, like contacting you for a further discussion. This proactive step can set you apart and enhance your odds of landing an interview.

Lastly, sign off the right way. Keep it professional yet personal. Here's an example of what this could look like:

I’m eager to discuss how I can contribute to your sales targets and team goals. Please feel free to reach out so we can set up an interview at your convenience.

Best regards,

If "Best regards" feels too played out for you, here are other sign-offs you can consider:

• Kind regards,
• Respectfully,
• Thanks for your time,

This last section is your final shot to resonate with the hiring manager. Make it count.

3 Essential Business Cover Letter Tips

You're now up to speed on the basics of cover letters. 

Next up, we'll dive into some must-know tips to take your sales cover letter to the next level, starting with: 

#1. Match Your Resume

Going for that sales position? Then having a sharp application matters.

For that exact reason, get your cover letter to match your resume in style and formatting. A mismatch might come off as unprofessional. 

Keep your information straight and clean on the page, and ensure your fonts are on point from top to bottom. Oh, and while you're at it, get those margins and line gaps just right. Let's keep that cover letter snappy and on one page. 

Pitch yourself perfectly!

Or Use A Cover Letter Template Instead

Want to skip all the hassle? 

Our cover letter templates are just the ticket. Use our resume builder while you’re at it, and then match your cover letter to the T. 

Not to mention, with input from global hiring experts, all our templates are top-notch and industry-approved.

Problem solved!

#2. Mention Qualifications

You can't skip talking about your qualifications in your cover letter, especially for a sales job. 

Qualifications aren't just a checklist for hiring managers; they're the building blocks that show you can do the job well. So, dig a little deeper than your resume. 

Sure, your resume says you led your team in sales for three quarters. But in your cover letter, you can say how you did it. Did you initiate a new customer engagement strategy? Or maybe you excelled at cold calls? Make sure to explain it. 

By expanding on your qualifications, you're giving the hiring manager a sneak peek into how you operate and what you could bring to their team. Trust me, they'll appreciate the extra insight, and it might just land you that interview .

#3. Add Any Relevant Links

As an extension of your sales resume , your cover letter is a great place to add any relevant links. 

Sure, your resume might have a section for your LinkedIn or portfolio, but why not make it easy for the hiring manager? 

Direct them straight to the good stuff. Add a line in your cover letter that says something like, "You can see examples of my sales achievements on my LinkedIn profile," and then hyperlink it.

Doing this sends a clear message: you're not just talking about your skills and achievements; you're showing them off in real time. It saves the hiring manager time searching for them and gives them an easy way to learn more about you right away. It's a small detail, but it could make you stand out in a crowded field.

Key Takeaways

And that’s a wrap on what makes a great sales cover letter!

We hope that our guide has made you more confident about writing your own sales cover letter and that you’ll land your dream job right away.

But before we go, let’s recap our most important points from this article:

• Start your sales cover letter by including all your relevant contact information and then fill out the hiring manager’s contact information. Keep this factual, especially your email and phone number. Otherwise, you might miss an interview opportunity.
• Add hyperlinks to your cover letter for convenience. Even if your sales resume already links to your LinkedIn profile or a sales portfolio, you should add them to your cover letter and make it easier for the hiring manager to see them.
• The body of your cover letter is where you should go into detail about what makes you right for the job. Make sure you don’t skip your qualifications—they can make you stand out from other candidates and help convince the hiring manager you’re right for the job.
• Before you send in your cover letter, sign it off professionally. Pick an appropriate closing line and add your full name underneath before sending in your application.

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Sales Associate Cover Letter Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Sales Associate?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Sales Associate cover letter  using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Sales Associate role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Sales Associate Cover Letter
• The Best Skills To Include On A Sales Associate Cover Letter

How To Address A Sales Associate Cover Letter

• 3 Sales Associate Cover Letter Examples

The 8 Best Sales Associate Cover Letter Templates

3 tips for writing a job-winning sales associate cover letter.

Here's the step-by-step breakdown:

Sales Associate Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring a Sales Associate?

Companies hiring a Sales Associare look for candidates with strong communication skills that can effectively engage with customers and understand their needs. They also love candidates with a positve atitude and that are enthusiastic for the product or service their are selling.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Sales Associate cover letter:

• Properly address your letter: Begin your letter by addressing the hiring manager or team. Don't forget to state the specific Sales Associate job you are interested in!
• Express your understanding of the company: Clearly articulate that you are well-familiarized with the company's products and the market, and tie this up with your skills, demonstrating how they align with their needs.
• Highlight your skills: Showcase your most relevant skills for the role, such as sales, marketing, communication, and customer service.
• Tailor your cover letter for the job description: Emphasize your experience to meet the job requirements listed in the description.
• Be concise and clear: Your cover letter should be short, concise, and easy to read. Stick to one page and focus on the good stuff!
• End with a call to action: Close with a compelling call to action, expressing enthusiasm for the opportunity and inviting further discussion on how you can contribute to the company's success.
• Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App or Grammarly to do this.

Let's dive deeper into each of these so you have the exact blueprint you need to see success.

The Best Sales Associate Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Sales Associate Keywords

The first is to leverage our list of the best keywords and skills for a Sales Associate cover letter.

These keywords were selected from an analysis of  real Sales Associate job descriptions sourced from actual job boards. Here they are:

• Communication
• Customer Service
• Customer Experience
• Time Management
• Collaboratively
• Organization
• Written Communication

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Sales Associate cover letter
• Open a copy of your target Sales Associate job description
• In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than  “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Sales Associate Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Sales Associate roles:

Sales Associate Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional experience. Here is what an example of their cover letter might look like:

Sales Associate Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from a background as an elementary school teacher to a Sales Associate role. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Sales Associate Cover Letter Example #3: Sales Associate With Self-Employed Experience

Our third example highlights a candidate with experience as a Sales Associate who's only had self-employed experience. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write a Sales Associate cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with  our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to CoverBuild.io
• Select the “2 Minutes” option to have AI write your cover letter
• Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
• Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note:  I do not recommend or advise that you simply copy and paste any AI-generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible for building applications to help achieve company goals.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The engagement your art has received on social media
• The brand visibility you helped increase
• The results from a campaign you helped develop

These outcomes will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Sales Associate cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use  ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
• Start your cover letter with a personalized greeting for the hiring manager or team name
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
• Use a tool like  Hemingway App or Grammarly to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Sales Associate interviews and job offers.

Now that your cover letter is taken care of, be sure to check out our guide on writing a job-winning Sales Associate resume (with examples!).

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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15 Sales Representative Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Sales Representative jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Cover letters are a necessity when applying for a job. They give the potential employer insight into who you are and why you would be a good fit for their company. A cover letter can also help to ease the decision-making process by providing an explanation of your qualifications and why you would be a great fit.

Here are 15 amazing Sales Representative cover letters that are professionally written and will help you stand out and get that job!

Sales Representative Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Sales Representative Sample 1

Dear Hiring Manager,

As a Sales Representative with experience in marketing and sales, I am confident that my skills will contribute to the success of your company. I am passionate about helping people find the best solutions for their needs and am eager to work with your team. My goal is to provide excellent customer service while also identifying new opportunities for growth.

Sales Representative Sample 2

My name is _______________________________________ and I am interested in the Sales Representative position . My qualifications include:

Strong communication skills, including both written and oral. Willingness to travel extensively outside of the office. Ability to work under pressure and meet deadlines. Nimble mind for adapting to constantly changing demands.   Ability to work well in a team environment.

Sales Representative Sample 3

I am applying for the Sales Representative position with the ____ company. I possess a bachelor’s degree in Business Administration with a focus on sales and management. My experience includes working for _____ company as a sales representative, where I create ads, cold call potential clients, and manage my territory to exceed goals. I am looking forward to developing new skills in this position and hope you will consider me for the role.

Sales Representative Sample 4

My name is ____________. I am writing to express my interest in the Sales Representative position you recently posted on ____________. My degree in Business Administration has taught me that relationships are key to success, both personally and professionally. I am eager to become part of a company that values excellence, teamwork, integrity, diversity and professionalism.

I believe my skills as a salesperson would be an excellent fit for your organization’s needs. Specifically, I have eight years of experience generating new business through establishing rapport with potential customers on the phone or on site. Furthermore, I am committed to exceeding expectations by providing outstanding service at every opportunity while maintaining open communications with all stakeholders involved throughout the transaction process

Sales Representative Sample 5

Dear Manager,

I am writing to inquire about your Sales Representative position at ABC Company. I am a hard working and dedicated individual and would like to be considered for this position. My experience includes:      • Achieving an average of $1,000 in monthly revenue on my own

• Maintaining a professional appearance on the job at all times Thank you for your time and consideration.

Sales Representative Sample 6

I am a qualified Sales Representative with experience in the field. I have an intimate understanding of the market and am eager to work with your organization. As a Sales Representative for the past six years, I have handled complex sales contracts worth millions of dollars while managing an aggressive quota. My skills are geared towards developing new relationships while engaging current customers on new opportunities. I am committed to exceeding expectations by meeting deadlines and providing quality service no matter what it takes. Additionally, my interpersonal skills are excellent as evidenced by my ability to foster trust among individuals on both sides of the table. If you want more information about me feel free to contact me at 555-555-5555 or email me at abcdefg@

Sales Representative Sample 7

Dear Sir/Madam,

I am writing in response to your advertisement for the Sales Representative position. I am confident that my experience and skills would be an excellent match for this position. I have an extensive background in sales for both technology and business-to-business companies. My customer service is excellent, with many past employers praising me for understanding their needs and providing their clients with quick responses at all times of day. My passion is helping others succeed, which I believe would translate very well into the Sales Representative role at your company. Please consider me for this position so that I can use my skills to contribute to your company’s success. Thank you!

Sales Representative Sample 8

Dear ___________, I am enthusiastic about the opportunity to become your next Sales Representative. I am knowledgeable, assertive, dependable and team oriented. Sincerely, My name is Jane Doe

Sales Representative Sample 9

I am writing to express my interest in the Sales Representative position that was posted on your website. I have 10 years of sales experience and am confident that I can deliver excellent customer service and quality products, which is one of the most important aspects of this role. I would really like the opportunity to interview for this position and discuss how my skills could be a valuable asset to your organization. Thank you for taking the time to read my inquiry and if you wish to learn more about me please feel free to contact me at (the email address).

Sales Representative Sample 10

Dear HR Manager, As a Sales Representative with a proven record of success, I feel I am a great candidate for the open Sales Representative position. My years of experience in customer service and sales have shown that I am excellent at developing relationships with clients and providing them with quality products. This is evidenced by my many loyal customers, who have been shopping from me for over seven years. In addition to understanding what customers want, I also understand how to create effective business partnerships in order to achieve our shared goals. My goal is to be the best Sales Representative possible for you and your company so that we can both succeed – please consider me as your next hire! Having seen the attributes in myself that make me a successful candidate for this

Sales Representative Sample 11

Dear Sir or Madam:  

I am writing to apply for the position of Sales Representative. I am a recent college graduate and have two years of experience as a customer service representative. I am confident that my educational background and professional experience make me an excellent candidate for this position, as my performance reviews mention that “he always goes above and beyond.” My attention to detail, strong work ethic, and enthusiasm for sales would be a great addition to the team.

Thank you for your time, consideration, and attention. I look forward to hearing from you soon.

Sales Representative Sample 12

My name is ________, and I am interested in the Sales Representative position you advertised on Indeed.com. I am very familiar with this market, as my previous employer was a small construction company that specialized in residential housing. My experience includes high-quality customer service, negotiation skills, and excellent organizational skills. I am confident that these skills would make me an excellent candidate for this position. I look forward to hearing from you soon!

Sales Representative Sample 13

Dear Sir or Madam,

I am writing to apply for the Sales Representative position you advertised. I believe my extensive customer service experience will allow me to be an excellent fit for this position. Moreover, I would like to share my recent resume with you so that you can see my qualifications in greater detail. Thank you for your consideration and I hope to hear from you soon.

Sales Representative Sample 14

Sales representative sample 15.

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Sales Representative cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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Home » 7 Best Cover Letter For Sales Job Samples

7 Best Cover Letter For Sales Job Samples

When it comes to applying for a sales job, your cover letter is key. A well-written cover letter will not only get you noticed by potential employers, but it will also give you a chance to sell yourself and highlight your skills and qualifications. To help you get started, here are seven of the best cover letter samples for sales jobs.

Each of these samples has been designed to grab the attention of employers and show them why you’re the perfect candidate for the job. So, whether you’re looking for a entry-level sales position or a more senior role, one of these samples is sure to get you noticed.

If you need more help writing your cover letter, check out our complete guide. And, for more sales-specific tips, take a look at our article on How to Sell Yourself in a Cover Letter.

Table of Contents

How To Write a Cover Letter For Sales Job?

Many people view writing a cover letter as a daunting task, but it doesn’t have to be! A cover letter is simply an opportunity to sell yourself as the best candidate for the job. The goal is to convince the hiring manager that you are the best person for the job. Here are some tips on how to write a cover letter for a sales job:

• Start by introducing yourself and your qualifications.
• Explain why you are interested in the position and why you would be a good fit for it.
• Highlight your key selling points and highlight what makes you stand out from other candidates.
• Use persuasive language to close your letter and encourage the hiring manager to contact you for an interview.

By following these tips, you can write a cover letter that will help you land your dream sales job!

Related: How To Write a Cover Letter (And Get Hired in 2022!)

Cover Letter For Sales Job

Dear hiring Manager, The writing to apply for the position of Sales Associate at your company. Based on my research, I believe that I would be a valuable asset to your team.

As a Sales Associate, I would bring my extensive experience in customer service and sales. In my current position, I work closely with customers to identify their needs and then provide them with the products or services that best meet those needs. This approach has resulted in consistently high customer satisfaction ratings for me.

I am also a skilled negotiator, which would come in handy when trying to close sales deals. In addition, I have a proven track record of meeting and exceeding sales targets.

Believe that I have the necessary skills and attributes to be a successful Sales Associate at your company. I am confident that I would make a positive contribution to your team and help you achieve your sales goals.

Would appreciate the opportunity to discuss my qualifications with you in person. Thank you for your time and consideration.

Related: Sales Cover Letter: 07 Samples & Examples

Sales Manager Cover Letter

Dear hiring Manager,

I am writing in regards to the sales manager position that your company has recently posted. Based on the job description, I believe that I am the ideal candidate for this role.

As a sales manager with over 10 years of experience, I have a proven track record of success in achieving sales targets and driving growth. In my previous role, I was responsible for managing a team of sales representatives and successfully grew the team’s revenue by 20% year-over-year.

I am confident that I can bring the same level of success to your company. In addition to my sales management experience, I also have a deep understanding of the latest sales strategies and technologies. I am excited to put my skills to work in order to help your company achieve its goals.

Thank you for your time and consideration. I look forward to speaking with you soon.

Related: 5+Attractive Property Manager Cover Letter Samples [Free]

Sales Representative Cover Letter

I am writing in regards to the open Sales Representative position at your company. Based on my research and understanding of your company’s needs, I believe that I am the ideal candidate for this role.

As a Sales Representative, I have successfully generated new business opportunities and maintained existing client relationships through effective communication and solutions-oriented approach. My interpersonal skills and ability to build rapport quickly has allowed me to establish trust and credibility with clients, which has resulted in long-term relationships and repeat business.

In addition, I have a proven track record of achieving or exceeding sales quotas. In my current role, I have consistently outperformed my peers and was recently recognized as the top sales performer for the second quarter in a row. I am confident that I can bring this same level of success to your company.

I would welcome the opportunity to discuss my qualifications and experience with you further. Thank you for your time and consideration.

Related: Customer Service Representative Cover Letter: 09 Templet ideas

Sales Associate Cover Letter

The writing to apply for the position of Sales Associate at your company. I am a highly motivated individual with a strong interest in sales and customer service. I have previous experience working in a retail environment and have proven myself to be a successful salesperson.

The confident that I can be a valuable asset to your team and contribute to the success of your company. I am eager to learn and grow in this field, and I believe that working for your company would be a great opportunity to do so.

Thank you for your time and consideration. I look forward to hearing from you soon.

Related: 07 Best Restaurant Cover Letter Samples

Cover Letter For Sales Executive

I am writing to apply for the position of Sales Executive at your company. Based on my research, I believe that I am a good fit for this role and would be a valuable asset to your team.

As a Sales Executive, I have experience in managing sales teams, developing marketing strategies, and closing deals. In my previous role, I increased sales by 20% in just six months. I am confident that I can bring my skills and experience to your company and help contribute to your bottom line.

In addition to my professional experience, I have also completed a Bachelor’s degree in Business Administration. This educational background has given me the knowledge and skills necessary to be successful in sales.

I would appreciate the opportunity to discuss my qualifications with you in further detail. Please do not hesitate to contact me at ___________ to schedule an interview. Thank you for your time and consideration.

Related: Customer Service Cover Letter: 17 Examples & Templates Included

Sales Cover Letter

To Whom It May Concern,

writing to apply for the Sales position with ABC Company.

Have five years of sales experience and a proven track record of success in achieving sales goals. It is a motivated self-starter who is able to work independently and as part of a team. Have excellent communication and interpersonal skills and a strong customer service orientation.

Confident that I can be a valuable asset to your team and contribute to the success of your company. I look forward to discussing my qualifications and experience with you in further detail.

Thank you for your time and consideration.

Related: Generic Cover Letter: 09 Samples & Examples

7 Things To Include In a Cover Letter For a Sales Job

• Research the company you want to apply for: A company’s website can tell you a lot about their culture, values, and what they’re looking for in an employee. Take some time to research the company you’re applying to so that you can tailor your cover letter to match them. You can also look up information about the hiring manager, so you can address them by name in your cover letter.
• Use a professional tone: A cover letter is not the place to jokes or try to be too creative. You want to sound professional and competent, so use formal language and avoid slang. Stick to simple words and phrases, and keep your sentences short and direct.
• Highlight your relevant experience: In your cover letter, you want to highlight any experiences or skills that are relevant to the job you’re applying for. If you have any relevant sales experience, be sure to mention it.
• stress why you want the job: In your cover letter, make sure to mention why you’re interested in the job and why you think you would be a good fit for it. If you have any personal connections to the company or the industry, mention those as well.
• double check for errors: Before sending off your cover letter, take a few minutes to proofread it for any spelling or grammatical errors.
• follow-up after your interview: After you’ve interviewed for the job, be sure to follow up with a thank-you note (either by email or snail mail). Mention anything from your interview that further stresses why you’d be a great fit for the job, and restate your interest in the position.
• conclude with confidence: End your cover letter with a confident sentence or two reiterating your interest in and qualifications for the job.

Related: What is Cover Letter? Complete Guide To Get any Job.

A cover letter is an important step in the job application process. It is your opportunity to introduce yourself and sell your skills to a potential employer. When writing a cover letter for a sales job, it is important to focus on your achievements and experience in the sales field. You should also highlight any customer service or communication skills that you have. In addition, be sure to express your interest in the specific position and company. If you can, try to personalize your cover letter by including a specific example of how you helped a customer or closed a sale. Finally, be sure to proofread your cover letter carefully before sending it off. A well-written cover letter can give you a competitive edge and help you land the sales job of your dreams.

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How To Write an Effective Cover Letter for a Sales (With Examples)

Sales positions are some of the most rewarding jobs out there. However, competition can be fierce in the industry, and your cover letter is your chance to differentiate yourself from the rest of the applicants.

1. Start With a Strong Introduction

Think of your cover letter as a sales pitch - you're selling yourself to the employer. The introduction is your opportunity to make a good first impression. Start with a strong opening sentence that catches the employer's attention. Avoid starting with generic statements like "I'm writing to apply for the sales position." Instead, share a specific and compelling reason why you're the best candidate for the job.

2. Showcase Your Relevant Experience

Your cover letter is the place to expand on your resume and highlight your relevant work experience. Use specific examples to show how your skills and accomplishments match the requirements of the job. Use strong action verbs to start your sentences, such as "increased revenue by X%" or "managed a team of X sales reps."

3. Emphasize Your Sales Skills

Even if you have experience in other areas, your cover letter must demonstrate your sales skills. Use industry-related sales jargon to show that you understand the industry and the role you're applying for. Mention your experience with cold-calling, objection handling, and closing deals, among other skills.

4. Show Your Enthusiasm and Passion

Show the employer that you’re passionate about the job and the industry. Demonstrate what motivates you in a sales position and how that relates to the company's values and goals. Mention any sales awards, training, or certifications you have earned to further prove your dedication to the industry. Candidates who are passionate and enthusiastic are more likely to make a good impression and succeed in a sales position.

5. Close Strong

End your cover letter on a strong note. Thank the employer for considering your application and reiterate your interest in the position. Provide your contact information and invite them to contact you for further discussion or an interview.

• Always proofread your letter for errors and typos
• Make sure to address the letter to the appropriate person or department
• Avoid using cliches or generic statements that don't add value

By following these tips, you'll be able to write an effective cover letter that showcases your skills and increases your chances of landing the sales position of your dreams.

Example Cover Letters

I wanted to reach out and express my interest in the sales position at XYZ Inc.

With over three years of experience in sales roles, I believe I have the skill set and drive necessary to excel in a sales position at your company. Additionally, after researching XYZ Inc., I am excited about the opportunity to work for a company that prioritizes innovation and values customer satisfaction.

I have a strong track record of exceeding sales targets and building strong relationships with clients. In my current position, I have consistently been recognized as a top performer and have grown my territory by 25% over the past year. I am confident that my experience and skills would make me an asset to your sales team.

Thank you for your consideration, and I look forward to the opportunity to discuss my qualifications further.

[Your Name]

Dear [Hiring Manager Name],

I'm excited to apply for the Sales position at [Company Name]. With [Number of Years] of experience in sales and a proven track record of consistently exceeding targets, I believe I have the skills and drive necessary to make a meaningful contribution to your team.

From my research on [Company Name], I was impressed with the innovative solutions you offer to clients and your commitment to delivering exceptional customer service. I'm confident that my experience in [Sales Specialization] and my passion for building lasting relationships with clients align with your values and goals.

Thank you for considering my application. I look forward to discussing how I can help [Company Name] achieve its sales objectives.

Best regards,

Dear Hiring Manager at XYZ Company,

I am excited to apply for the Sales position that is currently available on Remote Rocketship. I believe that my sales experience and accomplishments align perfectly with what your company is looking for.

As a Sales Representative for ABC Company, I consistently exceeded my quotas and was recognized as the top performer in my region for three consecutive years. With my proven track record, I am confident that I can bring the same level of success to your organization.

I was particularly drawn to XYZ Company’s innovative products and dedication to customer satisfaction. I am excited about the opportunity to work with a team that values collaboration and provides the necessary resources to deliver exceptional results.

Thank you for considering my application. I look forward to discussing my qualifications in further detail.

Conclusion:

Writing an effective cover letter is crucial when applying for a Sales job. Remember to address the hiring manager directly, include relevant experience, and tell a compelling story. Once you have mastered this skill, the next step is to prepare a great resume. Be sure to check out our advice page on preparing a great CV .

If you're looking for a remote Sales position, be sure to explore our dedicated page for remote sales jobs . Additionally, prepare yourself for interviews to increase your chances of landing the job.

If you're preparing for your interviews, we're here to help! We've created comprehensive guides that cover interview questions and answers for various sales specializations, including Channel Sales , Inside Sales , Retail Sales , and Technical Sales .

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5 Sales Manager Cover Letter Examples Built for 2024 

• Sales Manager Cover Letter
• Sales Manager Cover Letters by Experience
• Sales Manager Cover Letters by Role
• Write Your Sales Manager Cover Letter

You thrive when leading a company’s promotional teams. Sales strategies are developed, quotas are met, and markets are effectively analyzed when you’re leading the way.

Have you analyzed today’s job market to ensure your sales manager resume and accompanying cover letter will be successful?

You don’t need to be an expert at branded promotions and selling your abilities in a cover letter. We’ll assist you with our sales manager cover letter examples that can be an easy template for success.

Sales Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• This sales manager cover letter has set a good pace for you by expertly combining tools, competencies, and quantifiable achievements to make a strong case. Notice how Zoho Analytics and Hive have been leveraged to highlight the candidate’s past achievements.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Regional Sales Manager Cover Letter Example

• A combination of achievements backed by actual numbers in revenue growth and market share expansion would give you a competitive edge.

Area Sales Manager Cover Letter Example

• For example, leveraging Zendesk sales forecasting to boost accuracy in data-backed decision-making would add weight to your chances of getting hired in a competitive company.

Territory Sales Manager Cover Letter Example

• Use quantifiable metrics like “boost the overall sales revenue in underperforming areas by approximately 11%” to position yourself as a candidate who’s got the experience and the talent to drive sales in specific locations.

Retail Sales Manager Cover Letter Example

• However, don’t start narrating your career path to any organization. Research beforehand like Yara and only try this with companies such as Sephora who follow a more informal approach to work culture.

Related cover letter examples

• Sales manager resume
• Sales representative
• Sales associate
• Account manager

Strategies to Write a Top-Notch Sales Manager Cover Letter

When preparing a cold calling campaign for your sales team to execute, you’d probably do some market research to ensure you’re targeting critical customer pain points. 

Try to take a similar approach to your sales management cover letter. You’ll want to review each company’s job description to identify their needs so you can show them how your positioning and brand awareness strategies will help.

Grab the hiring manager’s attention with the greeting and intro

What’s the best way to grab someone’s attention with an ad? Give them something they can relate to right away. You should do the same with your sales management cover letter. 

Start things off by greeting a specific hiring manager if you can find their name in the job description or on the company’s website. It shows some personability right away that you took the time to customize it to them, just like how including a customer’s name on a newsletter can get them to keep reading to learn more. 

Then, grab their attention by relating to the company’s mission and how your skills fit in within the opening paragraph. For instance, if you were applying to an airline, you could explain how you appreciate their mission of creating a more relaxing flying experience and how you want to use your brand positioning strategies to help them stand out in the market. 

Review the opener below to see how the applicant gets off to a good start but falls short when they don’t relate to any specifics about the company or sales management position.

Falling short with this one! 

Hello Mr. Sanchez, 

I was eager to see the sales manager job you had available. I think this would be a great company to work for, and I would be excited to use my five years of sales experience to help you achieve your goals.

The opener below does a much better job of explaining how the applicant wants to use their skills to help Boston Scientific achieve its sales growth objectives. 

A great opener relating to company goals!  

Dear Mr. Martinez,

As a sales professional with extensive experience in the medical devices industry, I have consistently delivered strong results through diligent territory management and data-driven decision-making. I am looking to bring my rich experience in sales growth through strategic planning and market expansion to Boston Scientific as your area sales manager.

How to write an impactful sales manager cover letter body

You know that once you have a customer’s attention, you haven’t landed the sale yet. The same is true with your cover letter. You’ll need to add more information to give yourself the best chance of landing an interview. 

The sales field revolves around metrics like conversion rates, leads generated, and impressions. You should include numbers like these while giving examples of your achievements in past sales positions. 

It can also be helpful to showcase how a company had a problem and you resolved it. For instance, you could explain how the company was getting leads but not converting them, so you revamped their lead nurturing strategy to help them boost end-of-funnel conversions by 59%.

An excellent body paragraph showcasing sales solutions! 

I successfully identified emerging markets and untapped segments, leading to a 13% expansion in market share in my current role at Cool Beverages. My strategic approach to segmenting markets has not only maximized sales potential but also enhanced customer satisfaction through personalized solutions.

Solidify your abilities in the closing of your sales manager cover letter

When performing cold calls, you probably ensure you recap your message at the end to connect one last time about why the company is the best fit for a prospective customer’s needs. Do the same at the end of your cover letter by relating back to the company’s mission and how your professional skills , like lead gen and sales page design, fit their needs. 

It’s also a good idea to thank the hiring manager for their time and end with a light CTA, such as “I look forward to hearing from you soon,” just like you’d do at the end of your sales pitch. 

The example below comes off a bit too generic since the applicant doesn’t relate back to any of their specific sales management skills or the company’s mission. 

Missing the mark on this closer! 

Thank you for reviewing my application. I look forward to the possibility of bringing my sales management skills to your team. 

Jessabelle Taylor 

Take a look at the opener below that does a much better job of recapping how the applicant’s sales data analysis and forecasting skills fit in with Boston Scientific’s needs. 

A great closer recapping key sales skills! 

I would welcome the opportunity to further discuss how my experience and skills in sales data analysis and forecasting can help Boston Scientific continue to thrive and lead in the medical device industry. Thank you for considering my application.

Giovanni Lombardi

A template will help you achieve the appropriate structure for your sales management cover letter, just like planning the sales process to convert more cold calls. Just remember that you still need to customize the details to the needs of each sales management position you apply to. 

You should avoid going over one page with your cover letter. Keep it concise and relevant to key skills the company is looking for, like team leadership or market analysis. 

Unlike your resume, your sales management cover letter shouldn’t use bullet points. Instead, break it up into well-defined paragraphs. For instance, you could relate to the company’s mission in the intro, show key lead gen and prospecting achievements in your body paragraphs, and then recap everything in the closing paragraph. 

How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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