thesis in a speech

14 Crafting a Thesis Statement

Learning Objectives

Craft a thesis statement that is clear, concise, and declarative.
Narrow your topic based on your thesis statement and consider the ways that your main points will support the thesis.

Crafting a Thesis Statement

A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write your thesis statement before you even begin conducting research for your speech. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material. To help us understand thesis statements, we will first explore their basic functions and then discuss how to write a thesis statement.

Basic Functions of a Thesis Statement

A thesis statement helps your audience by letting them know, clearly and concisely, what you are going to talk about. A strong thesis statement will allow your reader to understand the central message of your speech. You will want to be as specific as possible. A thesis statement for informative speaking should be a declarative statement that is clear and concise; it will tell the audience what to expect in your speech. For persuasive speaking, a thesis statement should have a narrow focus and should be arguable, there must be an argument to explore within the speech. The exploration piece will come with research, but we will discuss that in the main points. For now, you will need to consider your specific purpose and how this relates directly to what you want to tell this audience. Remember, no matter if your general purpose is to inform or persuade, your thesis will be a declarative statement that reflects your purpose.

How to Write a Thesis Statement

Now that we’ve looked at why a thesis statement is crucial in a speech, let’s switch gears and talk about how we go about writing a solid thesis statement. A thesis statement is related to the general and specific purposes of a speech.

Once you have chosen your topic and determined your purpose, you will need to make sure your topic is narrow. One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to seven-minute speech. While five to seven minutes may sound like a long time for new public speakers, the time flies by very quickly when you are speaking. You can easily run out of time if your topic is too broad. To ascertain if your topic is narrow enough for a specific time frame, ask yourself three questions.

Is your speech topic a broad overgeneralization of a topic?

Overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “all members of the National Council of La Raza are militant” is an overgeneralization of all members of the organization. Furthermore, a speaker would have to correctly demonstrate that all members of the organization are militant for the thesis statement to be proven, which is a very difficult task since the National Council of La Raza consists of millions of Hispanic Americans. A more appropriate thesis related to this topic could be, “Since the creation of the National Council of La Raza [NCLR] in 1968, the NCLR has become increasingly militant in addressing the causes of Hispanics in the United States.”

Is your speech’s topic one clear topic or multiple topics?

A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana, prostitution, and Women’s Equal Rights Amendment should all be legalized in the United States.” Not only are all three fairly broad, but you also have three completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: Ratifying the Women’s Equal Rights Amendment as equal citizens under the United States law would protect women by requiring state and federal law to engage in equitable freedoms among the sexes.

Does the topic have direction?

If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow her or his topic to one specific area. For example, you may want to examine why President Obama is a good public speaker.

Put Your Topic into a Declarative Sentence

You wrote your general and specific purpose. Use this information to guide your thesis statement. If you wrote a clear purpose, it will be easy to turn this into a declarative statement.

General purpose: To inform

Specific purpose: To inform my audience about the lyricism of former President Barack Obama’s presentation skills.

Your thesis statement needs to be a declarative statement. This means it needs to actually state something. If a speaker says, “I am going to talk to you about the effects of social media,” this tells you nothing about the speech content. Are the effects positive? Are they negative? Are they both? We don’t know. This sentence is an announcement, not a thesis statement. A declarative statement clearly states the message of your speech.

For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Or you could state, “Socal media has both positive and negative effects on users.”

Adding your Argument, Viewpoint, or Opinion

If your topic is informative, your job is to make sure that the thesis statement is nonargumentative and focuses on facts. For example, in the preceding thesis statement, we have a couple of opinion-oriented terms that should be avoided for informative speeches: “unique sense,” “well-developed,” and “power.” All three of these terms are laced with an individual’s opinion, which is fine for a persuasive speech but not for an informative speech. For informative speeches, the goal of a thesis statement is to explain what the speech will be informing the audience about, not attempting to add the speaker’s opinion about the speech’s topic. For an informative speech, you could rewrite the thesis statement to read, “Barack Obama’s use of lyricism in his speech, ‘A World That Stands as One,’ delivered July 2008 in Berlin demonstrates exceptional use of rhetorical strategies.

On the other hand, if your topic is persuasive, you want to make sure that your argument, viewpoint, or opinion is clearly indicated within the thesis statement. If you are going to argue that Barack Obama is a great speaker, then you should set up this argument within your thesis statement.

For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Once you have a clear topic sentence, you can start tweaking the thesis statement to help set up the purpose of your speech.

Thesis Checklist

Once you have written a first draft of your thesis statement, you’re probably going to end up revising your thesis statement a number of times prior to delivering your actual speech. A thesis statement is something that is constantly tweaked until the speech is given. As your speech develops, often your thesis will need to be rewritten to whatever direction the speech itself has taken. We often start with a speech going in one direction, and find out through our research that we should have gone in a different direction. When you think you finally have a thesis statement that is good to go for your speech, take a second and make sure it adheres to the criteria shown below.

Preview of Speech

The preview, as stated in the introduction portion of our readings, reminds us that we will need to let the audience know what the main points in our speech will be. You will want to follow the thesis with the preview of your speech. Your preview will allow the audience to follow your main points in a sequential manner. Spoiler alert: The preview when stated out loud will remind you of main point 1, main point 2, and main point 3 (etc. if you have more or less main points). It is a built in memory card!

For Future Reference | How to organize this in an outline |

Introduction

Attention Getter: Background information: Credibility: Thesis: Preview:

Key Takeaways

Introductions are foundational to an effective public speech.

A thesis statement is instrumental to a speech that is well-developed and supported.
Be sure that you are spending enough time brainstorming strong attention getters and considering your audience’s goal(s) for the introduction.
A strong thesis will allow you to follow a roadmap throughout the rest of your speech: it is worth spending the extra time to ensure you have a strong thesis statement.

Stand up, Speak out by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Speech Crafting →

Public Speaking: Developing a Thesis Statement In a Speech

Understanding the purpose of a thesis statement in a speech

Diving headfirst into the world of public speaking, it’s essential to grasp the role of a thesis statement in your speech. Think of it as encapsulating the soul of your speech within one or two sentences.

It’s the declarative sentence that broadcasts your intent and main idea to captivate audiences from start to finish. More than just a preview, an effective thesis statement acts as a roadmap guiding listeners through your thought process.

Giving them that quick glimpse into what they can anticipate helps keep their attention locked in.

As you craft this central hub of information, understand that its purpose is not limited to informing alone—it could be meant also to persuade or entertain based on what you aim for with your general purpose statement.

This clear focus is pivotal—it shapes each aspect of your talk, easing understanding for the audience while setting basic goals for yourself throughout the speech-making journey. So whether you are rallying rapturous applause or instigating intellectual insight, remember—your thesis statement holds power like none other! Its clarity and strength can transition between being valuable sidekicks in introductions towards becoming triumphant heroes by concluding lines.

Identifying the main idea to develop a thesis statement

In crafting a compelling speech, identifying the main idea to develop a thesis statement acts as your compass. This process is a crucial step in speech preparation that steers you towards specific purpose.

Think of your central idea as the seed from which all other elements in your speech will grow.

To pinpoint it, start by brainstorming broad topics that interest or inspire you. From this list, choose one concept that stands out and begin to narrow it down into more specific points. It’s these refined ideas that form the heart of your thesis statement — essentially acting as signposts leading the audience through your narrative journey.

Crafting an effective thesis statement requires clarity and precision. This means keeping it concise without sacrificing substance—a tricky balancing act even for public speaking veterans! The payoff though? A well-developed thesis statement provides structure to amplifying your central idea and guiding listeners smoothly from point A to B.

It’s worth noting here: just like every speaker has their own unique style, there are multiple ways of structuring a thesis statement too. But no matter how you shape yours, ensuring it resonates with both your overarching message and audience tastes will help cement its effectiveness within your broader presentation context.

Analyzing the audience to tailor the thesis statement

Audience analysis is a crucial first step for every public speaker. This process involves adapting the message to meet the audience’s needs, a thoughtful approach that considers cultural diversity and ensures clear communication.

Adapting your speech to resonate with your target audience’s interests, level of understanding, attitudes and beliefs can significantly affect its impact.

Crafting an appealing thesis statement hinges on this initial stage of audience analysis. As you analyze your crowd, focus on shaping a specific purpose statement that reflects their preferences yet stays true to the objective of your speech—capturing your main idea in one or two impactful sentences.

This balancing act demands strategy; however, it isn’t impossible. Taking into account varying aspects such as culture and perceptions can help you tailor a well-received thesis statement. A strong handle on these elements allows you to select language and tones best suited for them while also reflecting the subject at hand.

Ultimately, putting yourself in their shoes helps increase message clarity which crucially leads to acceptance of both you as the speaker and your key points – all embodied within the concise presentation of your tailor-made thesis statement.

Brainstorming techniques to generate thesis statement ideas

Leveraging brainstorming techniques to generate robust thesis statement ideas is a power move in public speaking. This process taps into the GAP model, focusing on your speech’s Goals, Audience, and Parameters for seamless target alignment.

Dive into fertile fields of thought and let your creativity flow unhindered like expert David Zarefsky proposes.

Start by zeroing in on potential speech topics then nurture them with details till they blossom into fully-fledged arguments. It’s akin to turning stones into gems for the eye of your specific purpose statement.

Don’t shy away from pushing the envelope – sometimes out-of-the-box suggestions give birth to riveting speeches! Broaden your options if parameters are flexible but remember focus is key when aiming at narrow targets.

The beauty lies not just within topic generation but also formulation of captivating informative or persuasive speech thesis statements; both fruits harvested from a successful brainstorming session.

So flex those idea muscles, encourage intellectual growth and watch as vibrant themes spring forth; you’re one step closer to commanding attention!

Remember: Your thesis statement is the heartbeat of your speech – make it strong using brainstorming techniques and fuel its pulse with evidence-backed substance throughout your presentation.

Narrowing down the thesis statement to a specific topic

Crafting a compelling thesis statement for your speech requires narrowing down a broad topic to a specific focus that can be effectively covered within the given time frame. This step is crucial as it helps you maintain clarity and coherence throughout your presentation.

Start by brainstorming various ideas related to your speech topic and then analyze them critically to identify the most relevant and interesting points to discuss. Consider the specific purpose of your speech and ask yourself what key message you want to convey to your audience.

By narrowing down your thesis statement, you can ensure that you address the most important aspects of your chosen topic, while keeping it manageable and engaging for both you as the speaker and your audience.

Choosing the appropriate language and tone for the thesis statement

Crafting the appropriate language and tone for your thesis statement is a crucial step in developing a compelling speech. Your choice of language and tone can greatly impact how your audience perceives your message and whether they are engaged or not.

When choosing the language for your thesis statement, it’s important to consider the level of formality required for your speech. Are you speaking in a professional setting or a casual gathering? Adjusting your language accordingly will help you connect with your audience on their level and make them feel comfortable.

Additionally, selecting the right tone is essential to convey the purpose of your speech effectively. Are you aiming to inform, persuade, or entertain? Each objective requires a different tone: informative speeches may call for an objective and neutral tone, persuasive speeches might benefit from more assertive language, while entertaining speeches can be lighthearted and humorous.

Remember that clarity is key when crafting your thesis statement’s language. Using concise and straightforward wording will ensure that your main idea is easily understood by everyone in the audience.

By taking these factors into account – considering formality, adapting to objectives, maintaining clarity – you can create a compelling thesis statement that grabs attention from the start and sets the stage for an impactful speech.

Incorporating evidence to support the thesis statement

Incorporating evidence to support the thesis statement is a critical aspect of delivering an effective speech. As public speakers, we understand the importance of backing up our claims with relevant and credible information.

When it comes to incorporating evidence, it’s essential to select facts, examples, and opinions that directly support your thesis statement.

To ensure your evidence is relevant and reliable, consider conducting thorough research on the topic at hand. Look for trustworthy sources such as academic journals, respected publications, or experts in the field.

By choosing solid evidence that aligns with your message, you can enhance your credibility as a speaker.

When presenting your evidence in the speech itself, be sure to keep it concise and clear. Avoid overwhelming your audience with excessive details or data. Instead, focus on selecting key points that strengthen your argument while keeping their attention engaged.

Remember that different types of evidence can be utilized depending on the nature of your speech. You may include statistical data for a persuasive presentation or personal anecdotes for an informative talk.

The choice should reflect what will resonate best with your audience and effectively support your thesis statement.

By incorporating strong evidence into our speeches, we not only bolster our arguments but also build trust with our listeners who recognize us as reliable sources of information. So remember to choose wisely when including supporting material – credibility always matters when making an impact through public speaking.

Avoiding common mistakes when developing a thesis statement

Crafting an effective thesis statement is vital for public speakers to deliver a compelling and focused speech. To avoid common mistakes when developing a thesis statement , it is essential to be aware of some pitfalls that can hinder the impact of your message.

One mistake to steer clear of is having an incomplete thesis statement. Ensure that your thesis statement includes all the necessary information without leaving any key elements out. Additionally, avoid wording your thesis statement as a question as this can dilute its potency.

Another mistake to watch out for is making statements of fact without providing evidence or support. While it may seem easy to write about factual information, it’s important to remember that statements need to be proven and backed up with credible sources or examples.

To create a more persuasive argument, avoid using phrases like “I believe” or “I feel.” Instead, take a strong stance in your thesis statement that encourages support from the audience. This will enhance your credibility and make your message more impactful.

By avoiding these common mistakes when crafting your thesis statement, you can develop a clear, engaging, and purposeful one that captivates your audience’s attention and guides the direction of your speech effectively.

Key words: Avoiding common mistakes when developing a thesis statement – Crafting a thesis statement – Effective thesis statements – Public speaking skills – Errors in the thesis statement – Enhancing credibility

Revising the thesis statement to enhance clarity and coherence

Revising the thesis statement is a crucial step in developing a clear and coherent speech. The thesis statement serves as the main idea or argument that guides your entire speech, so it’s important to make sure it effectively communicates your message to the audience.

To enhance clarity and coherence in your thesis statement, start by refining and strengthening it through revision . Take into account any feedback you may have received from others or any new information you’ve gathered since initially developing the statement.

Consider if there are any additional points or evidence that could further support your main idea.

As you revise, focus on clarifying the language and tone of your thesis statement. Choose words that resonate with your audience and clearly convey your point of view. Avoid using technical jargon or overly complicated language that might confuse or alienate listeners.

Another important aspect of revising is ensuring that your thesis statement remains focused on a specific topic. Narrow down broad ideas into more manageable topics that can be explored thoroughly within the scope of your speech.

Lastly, consider incorporating evidence to support your thesis statement. This could include statistics, examples, expert opinions, or personal anecdotes – whatever helps strengthen and validate your main argument.

By carefully revising your thesis statement for clarity and coherence, you’ll ensure that it effectively conveys your message while capturing the attention and understanding of your audience at large.

Testing the thesis statement to ensure it meets the speech’s objectives.

Testing the thesis statement is a crucial step to ensure that it effectively meets the objectives of your speech. By testing the thesis statement , you can assess its clarity, relevance, and impact on your audience.

One way to test your thesis statement is to consider its purpose and intent. Does it clearly communicate what you want to achieve with your speech? Is it concise and specific enough to guide your content?.

Another important aspect of testing the thesis statement is analyzing whether it aligns with the needs and interests of your audience. Consider their background knowledge, values, and expectations.

Will they find the topic engaging? Does the thesis statement address their concerns or provide valuable insights?.

In addition to considering purpose and audience fit, incorporating supporting evidence into your speech is vital for testing the effectiveness of your thesis statement. Ensure that there is relevant material available that supports your claim.

To further enhance clarity and coherence in a tested thesis statement, revise it if necessary based on feedback from others or through self-reflection. This will help refine both language choices and overall effectiveness.

By thoroughly testing your thesis statement throughout these steps, you can confidently develop a clear message for an impactful speech that resonates with your audience’s needs while meeting all stated objectives.

1. What is a thesis statement in public speaking?

A thesis statement in public speaking is a concise and clear sentence that summarizes the main point or argument of a speech. It serves as a roadmap for the audience, guiding them through the speech and helping them understand its purpose.

2. How do I develop an effective thesis statement for a speech?

To develop an effective thesis statement for a speech, start by identifying your topic and determining what specific message you want to convey to your audience. Then, clearly state this message in one or two sentences that capture the main idea of your speech.

3. Why is it important to have a strong thesis statement in public speaking?

Having a strong thesis statement in public speaking helps you stay focused on your main argument throughout the speech and ensures that your audience understands what you are trying to communicate. It also helps establish credibility and authority as you present well-supported points related to your thesis.

4. Can my thesis statement change during my speech preparation?

Yes, it is possible for your thesis statement to evolve or change during the preparation process as you gather more information or refine your ideas. However, it’s important to ensure that any changes align with the overall purpose of your speech and still effectively guide the content and structure of your presentation.

Speechwriting

8 Purpose and Thesis

Speechwriting Essentials

In this chapter . . .

As discussed in the chapter on Speaking Occasion , speechwriting begins with careful analysis of the speech occasion and its given circumstances, leading to the choice of an appropriate topic. As with essay writing, the early work of speechwriting follows familiar steps: brainstorming, research, pre-writing, thesis, and so on.

This chapter focuses on techniques that are unique to speechwriting. As a spoken form, speeches must be clear about the purpose and main idea or “takeaway.” Planned redundancy means that you will be repeating these elements several times over during the speech.

Furthermore, finding purpose and thesis are essential whether you’re preparing an outline for extemporaneous delivery or a completely written manuscript for presentation. When you know your topic, your general and specific purpose, and your thesis or central idea, you have all the elements you need to write a speech that is focused, clear, and audience friendly.

Recognizing the General Purpose

Speeches have traditionally been grouped into one of three categories according to their primary purpose: 1) to inform, 2) to persuade, or 3) to inspire, honor, or entertain. These broad goals are commonly known as the general purpose of a speech . Earlier, you learned about the actor’s tool of intention or objectives. The general purpose is like a super-objective; it defines the broadest goal of a speech. These three purposes are not necessarily exclusive to the others. A speech designed to be persuasive can also be informative and entertaining. However, a speech should have one primary goal. That is its general purpose.

Why is it helpful to talk about speeches in such broad terms? Being perfectly clear about what you want your speech to do or make happen for your audience will keep you focused. You can make a clearer distinction between whether you want your audience to leave your speech knowing more (to inform), or ready to take action (to persuade), or feeling something (to inspire)

It’s okay to use synonyms for these broad categories. Here are some of them:

To inform could be to explain, to demonstrate, to describe, to teach.
To persuade could be to convince, to argue, to motivate, to prove.
To inspire might be to honor, or entertain, to celebrate, to mourn.

In summary, the first question you must ask yourself when starting to prepare a speech is, “Is the primary purpose of my speech to inform, to persuade, or to inspire?”

Articulating Specific Purpose

A specific purpose statement builds upon your general purpose and makes it specific (as the name suggests). For example, if you have been invited to give a speech about how to do something, your general purpose is “to inform.” Choosing a topic appropriate to that general purpose, you decide to speak about how to protect a personal from cyberattacks. Now you are on your way to identifying a specific purpose.

A good specific purpose statement has three elements: goal, target audience, and content.

If you think about the above as a kind of recipe, then the first two “ingredients” — your goal and your audience — should be simple. Words describing the target audience should be as specific as possible. Instead of “my peers,” you could say, for example, “students in their senior year at my university.”

The third ingredient in this recipe is content, or what we call the topic of your speech. This is where things get a bit difficult. You want your content to be specific and something that you can express succinctly in a sentence. Here are some common problems that speakers make in defining the content, and the fix:

Now you know the “recipe” for a specific purpose statement. It’s made up of T o, plus an active W ord, a specific A udience, and clearly stated C ontent. Remember this formula: T + W + A + C.

A: for a group of new students

C: the term “plagiarism”

Here are some further examples a good specific purpose statement:

To explain to a group of first-year students how to join a school organization.
To persuade the members of the Greek society to take a spring break trip in Daytona Beach.
To motivate my classmates in English 101 to participate in a study abroad program.
To convince first-year students that they need at least seven hours of sleep per night to do well in their studies.
To inspire my Church community about the accomplishments of our pastor.

The General and Specific Purpose Statements are writing tools in the sense that they help you, as a speechwriter, clarify your ideas.

Creating a Thesis Statement

Once you are clear about your general purpose and specific purpose, you can turn your attention to crafting a thesis statement. A thesis is the central idea in an essay or a speech. In speechwriting, the thesis or central idea explains the message of the content. It’s the speech’s “takeaway.” A good thesis statement will also reveal and clarify the ideas or assertions you’ll be addressing in your speech (your main points). Consider this example:

General Purpose: To persuade. Specific Purpose: To motivate my classmates in English 101 to participate in a study abroad program. Thesis: A semester-long study abroad experience produces lifelong benefits by teaching you about another culture, developing your language skills, and enhancing your future career prospects.

The difference between a specific purpose statement and a thesis statement is clear in this example. The thesis provides the takeaway (the lifelong benefits of study abroad). It also points to the assertions that will be addressed in the speech. Like the specific purpose statement, the thesis statement is a writing tool. You’ll incorporate it into your speech, usually as part of the introduction and conclusion.

All good expository, rhetorical, and even narrative writing contains a thesis. Many students and even experienced writers struggle with formulating a thesis. We struggle when we attempt to “come up with something” before doing the necessary research and reflection. A thesis only becomes clear through the thinking and writing process. As you develop your speech content, keep asking yourself: What is important here? If the audience can remember only one thing about this topic, what do I want them to remember?

Example #2: General Purpose: To inform Specific Purpose: To demonstrate to my audience the correct method for cleaning a computer keyboard. Central Idea: Your computer keyboard needs regular cleaning to function well, and you can achieve that in four easy steps.

Example # 3 General Purpose: To Inform Specific Purpose: To describe how makeup is done for the TV show The Walking Dead . Central Idea: The wildly popular zombie show The Walking Dead achieves incredibly scary and believable makeup effects, and in the next few minutes I will tell you who does it, what they use, and how they do it.

Notice in the examples above that neither the specific purpose nor the central idea ever exceeds one sentence. If your central idea consists of more than one sentence, then you are probably including too much information.

Problems to Avoid

The first problem many students have in writing their specific purpose statement has already been mentioned: specific purpose statements sometimes try to cover far too much and are too broad. For example:

“To explain to my classmates the history of ballet.”

Aside from the fact that this subject may be difficult for everyone in your audience to relate to, it’s enough for a three-hour lecture, maybe even a whole course. You’ll probably find that your first attempt at a specific purpose statement will need refining. These examples are much more specific and much more manageable given the limited amount of time you’ll have.

To explain to my classmates how ballet came to be performed and studied in the U.S.
To explain to my classmates the difference between Russian and French ballet.
To explain to my classmates how ballet originated as an art form in the Renaissance.
To explain to my classmates the origin of the ballet dancers’ clothing.

The second problem happens when the “communication verb” in the specific purpose does not match the content; for example, persuasive content is paired with “to inform” or “to explain.” Can you find the errors in the following purpose statements?

To inform my audience why capital punishment is unconstitutional. (This is persuasive. It can’t be informative since it’s taking a side)
To persuade my audience about the three types of individual retirement accounts. (Even though the purpose statement says “persuade,” it isn’t persuading the audience of anything. It is informative.)
To inform my classmates that Universal Studios is a better theme park than Six Flags over Georgia. (This is clearly an opinion; hence it is a persuasive speech and not merely informative)

The third problem exists when the content part of the specific purpose statement has two parts. One specific purpose is enough. These examples cover two different topics.

To explain to my audience how to swing a golf club and choose the best golf shoes.
To persuade my classmates to be involved in the Special Olympics and vote to fund better classes for the intellectually disabled.

To fix this problem of combined or hybrid purposes, you’ll need to select one of the topics in these examples and speak on that one alone.

The fourth problem with both specific purpose and central idea statements is related to formatting. There are some general guidelines that need to be followed in terms of how you write out these elements of your speech:

Don’t write either statement as a question.
Always use complete sentences for central idea statements and infinitive phrases (beginning with “to”) for the specific purpose statement.
Use concrete language (“I admire Beyoncé for being a talented performer and businesswoman”) and avoid subjective or slang terms (“My speech is about why I think Beyoncé is the bomb”) or jargon and acronyms (“PLA is better than CBE for adult learners.”)

There are also problems to avoid in writing the central idea statement. As mentioned above, remember that:

The specific purpose and central idea statements are not the same thing, although they are related.
The central idea statement should be clear and not complicated or wordy; it should “stand out” to the audience. As you practice delivery, you should emphasize it with your voice.
The central idea statement should not be the first thing you say but should follow the steps of a good introduction as outlined in the next chapters.

You should be aware that all aspects of your speech are constantly going to change as you move toward the moment of giving your speech. The exact wording of your central idea may change, and you can experiment with different versions for effectiveness. However, your specific purpose statement should not change unless there is a good reason to do so. There are many aspects to consider in the seemingly simple task of writing a specific purpose statement and its companion, the central idea statement. Writing good ones at the beginning will save you some trouble later in the speech preparation process.

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9.3 Putting It Together: Steps to Complete Your Introduction

Learning objectives.

Clearly identify why an audience should listen to a speaker.
Discuss how you can build your credibility during a speech.
Understand how to write a clear thesis statement.
Design an effective preview of your speech’s content for your audience.

Erin Brown-John – puzzle – CC BY-NC 2.0.

Once you have captured your audience’s attention, it’s important to make the rest of your introduction interesting, and use it to lay out the rest of the speech. In this section, we are going to explore the five remaining parts of an effective introduction: linking to your topic, reasons to listen, stating credibility, thesis statement, and preview.

Link to Topic

After the attention-getter, the second major part of an introduction is called the link to topic. The link to topic is the shortest part of an introduction and occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. Often the attention-getter and the link to topic are very clear. For example, if you look at the attention-getting device example under historical reference above, you’ll see that the first sentence brings up the history of the Vietnam War and then shows us how that war can help us understand the Iraq War. In this case, the attention-getter clearly flows directly to the topic. However, some attention-getters need further explanation to get to the topic of the speech. For example, both of the anecdote examples (the girl falling into the manhole while texting and the boy and the filberts) need further explanation to connect clearly to the speech topic (i.e., problems of multitasking in today’s society).

Let’s look at the first anecdote example to demonstrate how we could go from the attention-getter to the topic.

In July 2009, a high school girl named Alexa Longueira was walking along a main boulevard near her home on Staten Island, New York, typing in a message on her cell phone. Not paying attention to the world around her, she took a step and fell right into an open manhole. This anecdote illustrates the problem that many people are facing in today’s world. We are so wired into our technology that we forget to see what’s going on around us—like a big hole in front of us.

In this example, the third sentence here explains that the attention-getter was an anecdote that illustrates a real issue. The fourth sentence then introduces the actual topic of the speech.

Let’s now examine how we can make the transition from the parable or fable attention-getter to the topic:

The ancient Greek writer Aesop told a fable about a boy who put his hand into a pitcher of filberts. The boy grabbed as many of the delicious nuts as he possibly could. But when he tried to pull them out, his hand wouldn’t fit through the neck of the pitcher because he was grasping so many filberts. Instead of dropping some of them so that his hand would fit, he burst into tears and cried about his predicament. The moral of the story? “Don’t try to do too much at once.” In today’s world, many of us are us are just like the boy putting his hand into the pitcher. We are constantly trying to grab so much or do so much that it prevents us from accomplishing our goals. I would like to show you three simple techniques to manage your time so that you don’t try to pull too many filberts from your pitcher.

In this example, we added three new sentences to the attention-getter to connect it to the speech topic.

Reasons to Listen

Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important. We call this the “why should I care?” part of your speech because it tells your audience why the topic is directly important to them. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important.

People in today’s world are very busy, and they do not like their time wasted. Nothing is worse than having to sit through a speech that has nothing to do with you. Imagine sitting through a speech about a new software package you don’t own and you will never hear of again. How would you react to the speaker? Most of us would be pretty annoyed at having had our time wasted in this way. Obviously, this particular speaker didn’t do a great job of analyzing her or his audience if the audience isn’t going to use the software package—but even when speaking on a topic that is highly relevant to the audience, speakers often totally forget to explain how and why it is important.

Appearing Credible

The next part of a speech is not so much a specific “part” as an important characteristic that needs to be pervasive throughout your introduction and your entire speech. As a speaker, you want to be seen as credible (competent, trustworthy, and caring/having goodwill). As mentioned earlier in this chapter, credibility is ultimately a perception that is made by your audience. While your audience determines whether they perceive you as competent, trustworthy, and caring/having goodwill, there are some strategies you can employ to make yourself appear more credible.

First, to make yourself appear competent, you can either clearly explain to your audience why you are competent about a given subject or demonstrate your competence by showing that you have thoroughly researched a topic by including relevant references within your introduction. The first method of demonstrating competence—saying it directly—is only effective if you are actually a competent person on a given subject. If you are an undergraduate student and you are delivering a speech about the importance of string theory in physics, unless you are a prodigy of some kind, you are probably not a recognized expert on the subject. Conversely, if your number one hobby in life is collecting memorabilia about the Three Stooges, then you may be an expert about the Three Stooges. However, you would need to explain to your audience your passion for collecting Three Stooges memorabilia and how this has made you an expert on the topic.

If, on the other hand, you are not actually a recognized expert on a topic, you need to demonstrate that you have done your homework to become more knowledgeable than your audience about your topic. The easiest way to demonstrate your competence is through the use of appropriate references from leading thinkers and researchers on your topic. When you demonstrate to your audience that you have done your homework, they are more likely to view you as competent.

The second characteristic of credibility, trustworthiness, is a little more complicated than competence, for it ultimately relies on audience perceptions. One way to increase the likelihood that a speaker will be perceived as trustworthy is to use reputable sources. If you’re quoting Dr. John Smith, you need to explain who Dr. John Smith is so your audience will see the quotation as being more trustworthy. As speakers we can easily manipulate our sources into appearing more credible than they actually are, which would be unethical. When you are honest about your sources with your audience, they will trust you and your information more so than when you are ambiguous. The worst thing you can do is to out-and-out lie about information during your speech. Not only is lying highly unethical, but if you are caught lying, your audience will deem you untrustworthy and perceive everything you are saying as untrustworthy. Many speakers have attempted to lie to an audience because it will serve their own purposes or even because they believe their message is in their audience’s best interest, but lying is one of the fastest ways to turn off an audience and get them to distrust both the speaker and the message.

The third characteristic of credibility to establish during the introduction is the sense of caring/goodwill. While some unethical speakers can attempt to manipulate an audience’s perception that the speaker cares, ethical speakers truly do care about their audiences and have their audience’s best interests in mind while speaking. Often speakers must speak in front of audiences that may be hostile toward the speaker’s message. In these cases, it is very important for the speaker to explain that he or she really does believe her or his message is in the audience’s best interest. One way to show that you have your audience’s best interests in mind is to acknowledge disagreement from the start:

Today I’m going to talk about why I believe we should enforce stricter immigration laws in the United States. I realize that many of you will disagree with me on this topic. I used to believe that open immigration was a necessity for the United States to survive and thrive, but after researching this topic, I’ve changed my mind. While I may not change all of your minds today, I do ask that you listen with an open mind, set your personal feelings on this topic aside, and judge my arguments on their merits.

While clearly not all audience members will be open or receptive to opening their minds and listening to your arguments, by establishing that there is known disagreement, you are telling the audience that you understand their possible views and are not trying to attack their intellect or their opinions.

Thesis Statement

Basic Functions of a Thesis Statement

A thesis statement helps your audience by letting them know “in a nutshell” what you are going to talk about. With a good thesis statement you will fulfill four basic functions: you express your specific purpose, provide a way to organize your main points, make your research more effective, and enhance your delivery.

Express Your Specific Purpose

To orient your audience, you need to be as clear as possible about your meaning. A strong thesis will prepare your audience effectively for the points that will follow. Here are two examples:

“Today, I want to discuss academic cheating.” (weak example)
“Today, I will clarify exactly what plagiarism is and give examples of its different types so that you can see how it leads to a loss of creative learning interaction.” (strong example)

The weak statement will probably give the impression that you have no clear position about your topic because you haven’t said what that position is. Additionally, the term “academic cheating” can refer to many behaviors—acquiring test questions ahead of time, copying answers, changing grades, or allowing others to do your coursework—so the specific topic of the speech is still not clear to the audience.

The strong statement not only specifies plagiarism but also states your specific concern (loss of creative learning interaction).

Provide a Way to Organize Your Main Points

When your thesis statement is sufficiently clear and decisive, you will know where you stand about your topic and where you intend to go with your speech. Having a clear thesis statement is especially important if you know a great deal about your topic or you have strong feelings about it. If this is the case for you, you need to know exactly what you are planning on talking about in order to fit within specified time limitations. Knowing where you are and where you are going is the entire point in establishing a thesis statement; it makes your speech much easier to prepare and to present.

Let’s say you have a fairly strong thesis statement, and that you’ve already brainstormed a list of information that you know about the topic. Chances are your list is too long and has no focus. Using your thesis statement, you can select only the information that (1) is directly related to the thesis and (2) can be arranged in a sequence that will make sense to the audience and will support the thesis. In essence, a strong thesis statement helps you keep useful information and weed out less useful information.

Make Your Research More Effective

If you begin your research with only a general topic in mind, you run the risk of spending hours reading mountains of excellent literature about your topic. However, mountains of literature do not always make coherent speeches. You may have little or no idea of how to tie your research all together, or even whether you should tie it together. If, on the other hand, you conduct your research with a clear thesis statement in mind, you will be better able to zero in only on material that directly relates to your chosen thesis statement. Let’s look at an example that illustrates this point:

Many traffic accidents involve drivers older than fifty-five.

While this statement may be true, you could find industrial, medical, insurance literature that can drone on ad infinitum about the details of all such accidents in just one year. Instead, focusing your thesis statement will help you narrow the scope of information you will be searching for while gathering information. Here’s an example of a more focused thesis statement:

Three factors contribute to most accidents involving drivers over fifty-five years of age: failing eyesight, slower reflexes, and rapidly changing traffic conditions.

This framing is somewhat better. This thesis statement at least provides three possible main points and some keywords for your electronic catalog search. However, if you want your audience to understand the context of older people at the wheel, consider something like:

Mature drivers over fifty-five years of age must cope with more challenging driving conditions than existed only one generation ago: more traffic moving at higher speeds, the increased imperative for quick driving decisions, and rapidly changing ramp and cloverleaf systems. Because of these challenges, I want my audience to believe that drivers over the age of sixty-five should be required to pass a driving test every five years.

This framing of the thesis provides some interesting choices. First, several terms need to be defined, and these definitions might function surprisingly well in setting the tone of the speech. Your definitions of words like “generation,” “quick driving decisions,” and “cloverleaf systems” could jolt your audience out of assumptions they have taken for granted as truth.

Second, the framing of the thesis provides you with a way to describe the specific changes as they have occurred between, say, 1970 and 2010. How much, and in what ways, have the volume and speed of traffic changed? Why are quick decisions more critical now? What is a “cloverleaf,” and how does any driver deal cognitively with exiting in the direction seemingly opposite to the desired one? Questions like this, suggested by your own thesis statement, can lead to a strong, memorable speech.

Enhance Your Delivery

When your thesis is not clear to you, your listeners will be even more clueless than you are—but if you have a good clear thesis statement, your speech becomes clear to your listeners. When you stand in front of your audience presenting your introduction, you can vocally emphasize the essence of your speech, expressed as your thesis statement. Many speakers pause for a half second, lower their vocal pitch slightly, slow down a little, and deliberately present the thesis statement, the one sentence that encapsulates its purpose. When this is done effectively, the purpose, intent, or main idea of a speech is driven home for an audience.

How to Write a Thesis Statement

Choose Your Topic

The first step in writing a good thesis statement was originally discussed in Chapter 6 “Finding a Purpose and Selecting a Topic” when we discussed how to find topics. Once you have a general topic, you are ready to go to the second step of creating a thesis statement.

Narrow Your Topic

One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to ten-minute speech. While five to ten minutes may sound like a long time to new public speakers, the time flies by very quickly when you are speaking. You can easily run out of time if your topic is too broad. To ascertain if your topic is narrow enough for a specific time frame, ask yourself three questions.

First, is your thesis statement narrow or is it a broad overgeneralization of a topic? An overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “all members of the National Council of La Raza are militant” is an overgeneralization of all members of the organization. Furthermore, a speaker would have to correctly demonstrate that all members of the organization are militant for the thesis statement to be proven, which is a very difficult task since the National Council of La Raza consists of millions of Hispanic Americans. A more appropriate thesis related to this topic could be, “Since the creation of the National Council of La Raza [NCLR] in 1968, the NCLR has become increasingly militant in addressing the causes of Hispanics in the United States.”

The second question to ask yourself when narrowing a topic is whether your speech’s topic is one clear topic or multiple topics. A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana, prostitution, and gay marriage should all be legalized in the United States.” Not only are all three fairly broad, but you also have three completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: “Today we’re going to examine the legalization and regulation of the oldest profession in the state of Nevada.” In this case, we’re focusing our topic to how one state has handled the legalization and regulation of prostitution.

The last question a speaker should ask when making sure a topic is sufficiently narrow is whether the topic has direction. If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow her or his topic to one specific area. For example, you may want to examine why President Obama is a good speaker.

Put Your Topic into a Sentence

Once you’ve narrowed your topic to something that is reasonably manageable given the constraints placed on your speech, you can then formalize that topic as a complete sentence. For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Once you have a clear topic sentence, you can start tweaking the thesis statement to help set up the purpose of your speech.

Add Your Argument, Viewpoint, or Opinion

This function only applies if you are giving a speech to persuade. If your topic is informative, your job is to make sure that the thesis statement is nonargumentative and focuses on facts. For example, in the preceding thesis statement we have a couple of opinion-oriented terms that should be avoided for informative speeches: “unique sense,” “well-developed,” and “power.” All three of these terms are laced with an individual’s opinion, which is fine for a persuasive speech but not for an informative speech. For informative speeches, the goal of a thesis statement is to explain what the speech will be informing the audience about, not attempting to add the speaker’s opinion about the speech’s topic. For an informative speech, you could rewrite the thesis statement to read, “This speech is going to analyze Barack Obama’s use of lyricism in his speech, ‘A World That Stands as One,’ delivered July 2008 in Berlin.”

Use the Thesis Checklist

Table 9.1 Thesis Checklist

Preview of Speech

The final part of an introduction contains a preview of the major points to be covered within your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the common characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.

Key Takeaways

Linking the attention-getter to the speech topic is essential so that you maintain audience attention and so that the relevance of the attention-getter is clear to your audience.
Establishing how your speech topic is relevant and important shows the audience why they should listen to your speech.
To be an effective speaker, you should convey all three components of credibility, competence, trustworthiness, and caring/goodwill, by the content and delivery of your introduction.
A clear thesis statement is essential to provide structure for a speaker and clarity for an audience.
An effective preview identifies the specific main points that will be present in the speech body.
Make a list of the attention-getting devices you might use to give a speech on the importance of recycling. Which do you think would be most effective? Why?
Create a thesis statement for a speech related to the topic of collegiate athletics. Make sure that your thesis statement is narrow enough to be adequately covered in a five- to six-minute speech.
Discuss with a partner three possible body points you could utilize for the speech on the topic of volunteerism.
Fill out the introduction worksheet to help work through your introduction for your next speech. Please make sure that you answer all the questions clearly and concisely.

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4 Topic, Purpose, and Thesis

Learning objectives.

Differentiate among the three types of general speech purposes.
Understand the four primary constraints of topic selection.
Demonstrate an understanding of how a topic is narrowed from a broad subject area to a manageable specific purpose.
Integrate the seven tips for creating specific purposes.
Understand how to develop a strong thesis and assess thesis statements.

In the 2004 Tony Award-winning musical Avenue Q , the lead character sings a song about finding his purpose in life: “I don’t know how I know, but I’m gonna find my purpose. I don’t know where I’m gonna look, but I’m gonna find my purpose.” Although the song is about life in general, the lyrics are also appropriate when thinking about the purpose of your speech. You may know that you have been assigned to deliver a speech, but finding a purpose and topic seems like a formidable task. You may be asking yourself questions like, “What if the topic I pick is too common?”; “What if no one is interested in my topic?”; “What if my topic is too huge to cover in a three- to five-minute speech?”; or many others.

Finding a speech’s purpose and topic isn’t as complex or difficult as you might believe. This may be hard to accept right now but trust us. After you read this chapter, you’ll understand how to go about finding interesting topics for a variety of different types of speeches. In this chapter, we are going to explain how to identify the general purpose of a speech. We will also discuss how to select a topic, what to do if you’re just drawing a blank, and four basic questions you should ask yourself about the speech topic you ultimately select. Finally, we will explain how to use your general purpose and your chosen topic to develop the specific purpose and thesis of your speech.

General Purpose

What do you think of when you hear the word “purpose”? Technically speaking, a purpose is why something exists, how we use an object, or why we make something. For the purposes of public speaking, all three can be applied. For example, when we talk about a speech’s purpose, we can question why a specific speech was given, how we are supposed to use the information within a speech, and why we are personally creating a speech. For this specific chapter, we are more interested in that last aspect of the definition of the word “purpose”: why we give speeches.

Ever since scholars started writing about public speaking as a distinct phenomenon, there have been a range of different systems created to classify the types of speeches people may give. Aristotle talked about three speech purposes: deliberative (political speech), forensic (courtroom speech), and epideictic (speech of praise or blame). Cicero also talked about three purposes: judicial (courtroom speech), deliberative (political speech), and demonstrative (ceremonial speech—similar to Aristotle’s epideictic). A little more recently, St. Augustine of Hippo also wrote about three specific speech purposes: to teach (provide people with information), to delight (entertain people or show people false ideas), and to sway (persuade people to a religious ideology). All these systems of identifying public speeches have been attempts at helping people determine the general purpose of their speech. A general purpose refers to the broad goal of creating and delivering a speech.

These typologies or classification systems of public speeches serve to demonstrate that general speech purposes have remained pretty consistent throughout the history of public speaking. Modern public speaking scholars typically use a classification system for three general purposes: to inform, to persuade, and to entertain.

A general purpose refers to the broad goal of creating and delivering a speech.

The first general purpose that some people have for giving speeches is to inform. Simply put, informative speaking is about helping audience members acquire information that they do not already possess. Audience members can then use this information to understand something (e.g. a speech on a new technology or a speech on an issue of community concern) or to perform a new task or improve their skills (e.g. a speech on how to swing a golf club or a speech on how to assemble a layer cake). The most important characteristic of informative topics is that the goal is to gain knowledge. Notice that the goal is not to encourage people to use that knowledge in any specific way. When a speaker starts encouraging people to use knowledge in a specific way, they are no longer informing but instead persuading.

Informative speaking is about helping audience members acquire information that they do not already possess.

Let’s look at a real example of how an individual can accidentally go from informing to persuading. Let’s say you are assigned to inform an audience about a new vaccination program. In an informative speech, the purpose of the speech is to explain to your audience what the program is and how it works. If, however, you start encouraging your audience to participate in the vaccination program, you are no longer informing them about the program but instead persuading them to become involved in the program. One of the most common mistakes new public speaking students make is to blur the line between informing and persuading.

Why We Share Knowledge

Knowledge sharing is the process of delivering information, skills, or expertise in some form to people who could benefit from it. Every year, millions of people attend some kind of knowledge sharing conference or convention in hopes of learning new information or skills that will help them in their personal or professional lives (Atwood, 2009).

People are motivated to share their knowledge with other people for a variety of reasons (Hendriks, 1999). For some, the personal sense of achievement or responsibility drives them to share their knowledge (internal motivational factors). Others are compelled to share knowledge because of the desire for recognition or the possibility of job enhancement (external motivational factors). Knowledge sharing is an integral part of every society, so learning how to deliver informative speeches is a valuable skill.

Knowledge sharing is the process of delivering information, skills, or expertise in some form to people who could benefit from it.

Common Types of Informative Topics

O’Hair, Stewart, and Rubenstein identified six general types of informative speech topics: objects, people, events, concepts, processes, and issues (O’Hair, et al., 2007). The first type of informative speech relates to objects, which can include how objects are designed, how they function, and what they mean. For example, a student of one of our coauthors gave a speech on the design of corsets, using a mannequin to demonstrate how corsets were placed on women and the amount of force necessary to lace one up.

The second type of informative speech focuses on people. People-based speeches tend to be biography-oriented. Such topics could include recounting an individual’s achievements and explaining why he or she is important in history. Some speakers, who are famous themselves, will focus on their own lives and how various events shaped who they ultimately became. Dottie Walters noted as being the first female in the United States to run an advertising agency. In addition to her work in advertising, Dottie also spent a great deal of time as a professional speaker. She often would tell the story about her early years in advertising when she would push around a stroller with her daughter inside as she went from business to business trying to generate interest in her copywriting abilities. You don’t have to be famous, however, to give a people-based speech. Instead, you could inform your audience about a historical or contemporary hero whose achievements are not widely known.

The third type of informative speech involves explaining the significance of specific events, either historical or contemporary. For example, you could deliver a speech on a particular battle of World War II or a specific presidential administration. If you’re a history buff, event-oriented speeches may be right up your alley. There are countless historical events that many people aren’t familiar with and would find interesting. You could also inform your audience about a more recent or contemporary event. Some examples include concerts, plays, and arts festivals; athletic competitions; and natural phenomena, such as storms, eclipses, and earthquakes. The point is to make sure that an informative speech is talking about the event (who, what, when, where, and why) and not attempting to persuade people to pass judgment upon the event or its effects.

The fourth type of informative speech involves concepts, or “abstract and difficult ideas or theories” (O’Hair, et al., 2007). For example, if you want to explain a specific communication theory, E. M. Griffin provides an excellent list of communication theories on his website , http://www.afirstlook.com/main.cfm/theory_list . Whether you want to discuss theories related to business, sociology, psychology, religion, politics, art, or any other major area of study, this type of speech can be very useful in helping people to understand complex ideas.

The fifth type of informative speech involves processes. The process speech can be divided into two unique types: how-it-functions and how-to-do. The first type of process speech helps audience members understand how a specific object or system works. For example, you could explain how a bill becomes a law in the United States. There is a very specific set of steps that a bill must go through before it becomes a law, so there is a very clear process that could be explained to an audience. The how-to-do speech, on the other hand, is designed to help people come to an end result of some kind. For example, you could give a speech on how to quilt, how to change a tire, how to write a résumé, and millions of other how-to oriented topics. In our experience, the how-to speech is probably the most commonly delivered informative speech in public speaking classes.

The final type of informative speech involves issues, or “problems or matters of dispute” (O’Hair, et al., 2007). This informative speech topic is probably the most difficult for novice public speakers because it requires walking a fine line between informing and persuading. If you attempt to deliver this type of speech, remember the goal is to be balanced when discussing both sides of the issue. To see an example of how you can take a very divisive topic and make it informative, check out the series Point/Counterpoint published by Chelsea House, http://chelseahouse.infobasepublishing.com . This series of books covers everything from the pros and cons of blogging to whether the United States should have mandatory military service.

Sample: Jessy Ohl’s Informative Speech

The following text represents an informative speech prepared and delivered by an undergraduate student named Jessy Ohl. While this speech is written out as a text for purposes of analysis, in your public speaking course, you will most likely be assigned to speak from an outline or notes, not a fully written script. As you read through this sample speech, notice how Ms. Ohl uses informative strategies to present the information without trying to persuade her audience.

In 1977, a young missionary named Daniel Everett traveled deep into the jungles of Brazil to spread the word of God. However, he soon found himself working to translate the language of a remote tribe that would ultimately change his faith, lead to a new profession, and pit him in an intellectual fistfight with the world-famous linguist Noam Chomsky. As New Scientist Magazine of January 2008 explains, Everett’s research on a small group of 350 people called the Pirahã tribe has revealed a language that has experts and intellectuals deeply disturbed. While all languages are unique, experts like Noam Chomsky have argued that they all have universal similarities, such as counting, that are hard-wired into the human brain. So as National Public Radio reported on April 8, 2007, without the ability to count, conceptualize time or abstraction, or create syntax, the Pirahã have a language that by all accounts shouldn’t exist. Daniel Everett is now a professor of linguistics at Illinois State University, and he has created controversy by calling for a complete reevaluation of all linguistic theory in light of the Pirahã. Exploration of the Pirahã could bring further insight into the understanding of how people communicate and even, perhaps, what it means to be human. Which is why we must: first, examine the unique culture of the Pirahã; second, explore what makes their language so surprising; and finally, discover the implications the Pirahã have for the way we look at language and humanity. Taking a closer look at the tribe’s culture, we can identify two key components of Pirahã culture that help mold language: first, isolation; and second, emphasis on reality. First, while globalization has reached nearly every corner of the earth, it has not been able to penetrate the Pirahã natives in the slightest. As Dr. Everett told the New Yorker of April 16, 2007, no group in history has resisted change like the Pirahã. “They reject everything from outside their world” as unnecessary and silly. Distaste for all things foreign is the reason why the people have rejected technology, farming, religion, and even artwork. The lack of artwork illustrates the second vital part of Pirahã culture: an emphasis on reality. According to the India Statesman of May 22, 2006, all Pirahã understanding is based around the concept of personal experience. If something cannot be felt, touched, or experienced directly then to them, it doesn’t exist, essentially eliminating the existence of abstract thought. Since art is often a representation of reality, it has no value among the people. During his work as a missionary, Everett was amazed to find that the natives had no interest in the story of Jesus once they found out that he was dead. The Pirahã psyche is so focused on the present that the people have no collective memory, history, written documents, or creation myths. They are unable to even remember the names of dead grandparents because once something or someone cannot be experienced, they are no longer important. Since his days as a missionary, Everett remains the only Western professor able to translate Pirahã. His research has discovered many things missing with the language: words for time, direction, and color. But more importantly, Pirahã also lacks three characteristics previously thought to be essential to all languages: complexity, counting, and recursion. First, the Pirahã language seems incredibly simple. Now, this isn’t meant to imply that the people are uncivilized or stupid, but instead, they are minimalist. As I mentioned earlier, they only talk in terms of direct experience. The London Times of January 13, 2007, notes that with only eight consonants and three vowels, speakers rely on the use of tone, pitch, and humming to communicate. In fact, Pirahã almost sounds more like song than speech.

Second, Noam Chomsky’s famous universal grammar theory includes the observation that every language has a means of counting. However, as reported in the June 2007 issue of Prospect Magazine , the Pirahã only have words for “one, two, and MANY.” This demonstrates the Pirahã’s inability to conceptualize a difference between three and five or three and a thousand. Dr. Everett spent six months attempting to teach even a single Pirahã person to count to ten, but his efforts were in vain, as tribal members considered the new numbers and attempts at math “childish.” Third, and the biggest surprise for researchers, is the Pirahã’s apparent lack of recursion. Recursion is the ability to link several thoughts together. It is characterized in Christine Kenneally’s 2007 book, The Search for the Origins of Language , as the fundamental principle of all language and the source of limitless expression. Pirahã is unique since the language does not have any conjunctions or linking words. Recursion is so vital for expression that the Chicago Tribune of June 11, 2007, reports that a language without recursion is like disproving gravity. Although the Pirahã don’t care what the outside world thinks of them, their language and world view has certainly ruffled feathers. And while civilization hasn’t been able to infiltrate the Pirahã, it may ultimately be the Pirahã that teaches civilization a thing or two, which brings us to implications on the communicative, philosophical, and cultural levels. By examining the culture, language, and implications of the Pirahã tribe we are able to see how this small Brazilian village could shift the way that we think and talk about the world. Daniel Everett’s research hasn’t made him more popular with his colleagues. But his findings do show that more critical research is needed to make sure that our understanding of language is not lost in translation.

To Persuade

The second general purpose people can have for speaking is to persuade. In persuasive speaking , we attempt to get listeners to embrace a point of view or to adopt a behavior that they would not have done otherwise. A persuasive speech is distinguished from an informative speech by the fact that it includes a call for action for the audience to make some change in their behavior or thinking.

Why We Persuade

The reasons behind persuasive speaking fall into two main categories, which we will call “pure persuasion” and “manipulative persuasion.” Pure persuasion occurs when a speaker urges listeners to engage in a specific behavior or change a point of view because the speaker truly believes that the change is in the best interest of the audience members. For example, you may decide to give a speech on the importance of practicing good oral hygiene because you genuinely believe that oral hygiene is essential and that bad oral hygiene can lead to a range of physical, social, and psychological problems. In this case, the speaker has no ulterior or hidden motive (e.g. you are not a toothpaste salesperson).

Manipulative persuasion occurs when a speaker urges listeners to engage in a specific behavior or change a point of view by misleading them, often to fulfill an ulterior motive beyond the face value of the persuasive attempt. We call this form of persuasion manipulative because the speaker is not being honest about the real purpose of attempting to persuade the audience. Ultimately, this form of persuasion is perceived as profoundly dishonest when audience members discover the ulterior motive. For example, suppose a physician who also owns a large amount of stock in a pharmaceutical company is asked to speak before a group of other physicians about a specific disease. Instead of informing the group about the illness, the doctor spends the bulk of his time attempting to persuade the audience that the drug his company manufactures is the best treatment for that specific disease.

Obviously, the critical question for persuasion is the speaker’s intent. Is the speaker attempting to persuade the audience because of a sincere belief in the benefits of a certain behavior or point of view? Or is the speaker using all possible means—including distorting the truth—to persuade the audience because they will derive personal benefits from their adopting a specific behavior or point of view? Unless your speech assignment calls explicitly for a speech of manipulative persuasion, the usual (and ethical) understanding of a “persuasive speech” assignment is that you should use the pure form of persuasion.

Persuasive speaking attempts to get listeners to embrace a point of view or to adopt a behavior that they would not have done otherwise.

Pure persuasion occurs when a speaker urges listeners to engage in a specific behavior or change a point of view because the speaker truly believes that the change is in the best interest of the audience members.

Persuasion: Behavior versus Attitudes, Values, and Beliefs

Persuasion can address behaviors, observable actions on the part of listeners, and it can also address intangible thought processes in the form of attitudes, values, and beliefs.

When the speaker attempts to persuade an audience to change their behavior , or observable actions on the part of listeners. We can often observe and even measure how successful the persuasion was. For example, after a speech attempting to persuade the audience to donate money to a charity, the charity can measure how many donations were received. The following is a short list of various behavior-oriented persuasive speeches we’ve seen in our own classes: washing one’s hands frequently and using hand sanitizer, adapting one’s driving habits to improve gas mileage, using open-source software, or drinking one soft drink or soda over another. In all these cases, the goal is to make a change in the basic behavior of audience members.

The second type of persuasive topic involves a change in attitudes, values, or beliefs. An attitude is defined as an individual’s general predisposition toward something as being good or bad, right or wrong, negative or positive. If you believe that dress codes on college campuses are a good idea, you want to give a speech persuading others to adopt a positive attitude toward campus dress codes.

A speaker can also attempt to persuade listeners to change some value they hold. Value refers to an individual’s perception of the usefulness, importance, or worth of something. We can value a college education, we can value technology, and we can value freedom. Values, as a general concept, are relatively ambiguous and tend to be very lofty ideas. Ultimately, what we value in life motivates us to engage in a range of behaviors. For example, if you value protecting the environment, you may recycle more of your trash than someone who does not hold this value. If you value family history and heritage, you may be more motivated to spend time with your older relatives and ask them about their early lives than someone who does not hold this value.

Lastly, a speaker can attempt to persuade people to change their personal beliefs. Personal b eliefs are propositions or positions that an individual holds as true or false without positive knowledge or proof. Typically, beliefs are divided into two basic categories: core and dispositional. Core beliefs are beliefs that people have actively engaged in and created over the course of their lives (e.g. belief in a higher power, belief in extraterrestrial life forms). Dispositional beliefs , on the other hand, are beliefs that people have not actively engaged in; they are judgments based on related subjects, which people make when they encounter a proposition. Imagine, for example, that you were asked the question, “Can gorillas speak English?” While you may never have met a gorilla or even seen one in person, you can make instant judgments about your understanding of gorillas and fairly certainly say whether you believe that gorillas can speak English.

When it comes to persuading people to alter beliefs, persuading audiences to change core beliefs is more difficult than persuading audiences to alter dispositional beliefs. If you find a topic related to dispositional beliefs, using your speech to help listeners alter their processing of the belief is a realistic possibility. But as a novice public speaker, you are probably best advised to avoid core beliefs. Although core beliefs often appear to be more exciting and interesting than dispositional ones, you are very unlikely to alter anyone’s core beliefs in a five- to ten-minute classroom speech.

Attitude is defined as an individual’s general predisposition toward something as being good or bad, right or wrong, negative or positive.

Value refers to an individual’s perception of the usefulness, importance, or worth of something.

Core beliefs are beliefs that people have actively engaged in and created over the course of their lives (e.g. belief in a higher power, belief in extraterrestrial life forms).

Dispositional beliefs are beliefs that people have not actively engaged in; they are judgments based on related subjects, which people make when they encounter a proposition.

Sample: Jessy Ohl’s Persuasive Speech

The following speech was written and delivered by an undergraduate student named Jessy Ohl. As with our earlier example, while this speech is written out as a text for purposes of analysis, in your public speaking course, you will most likely be assigned to speak from an outline or notes, not a fully written script.

Take a few minutes and compare this persuasive speech to the informative speech Ms. Ohl presented earlier in this chapter. What similarities do you see? What differences do you see? Does this speech seek to change the audience’s behavior? Attitudes? Values? Dispositional or core beliefs? Where in the speech do you see one or more calls for action?

With a declining population of around 6,000, my home town of Denison, Iowa, was on the brink of extinction when a new industry rolled in bringing jobs and revenue. However, as the Canadian Globe and Mail of July 23, 2007, reports, the industry that saved Denison may ultimately lead to its demise. Denison is one of 110 communities across the country to be revolutionized by the production of corn ethanol. Ethanol is a high-powered alcohol, derived from plant matter, that can be used like gasoline. According to the Omaha World Herald of January 8, 2008, our reliance on foreign oil combined with global warming concerns have many holding corn ethanol as our best energy solution. But despite the good intentions of helping farmers and lowering oil consumption, corn ethanol is filled with empty promises. In fact, The Des Moines Register of March 1, 2008, concludes that when ethanol is made from corn, all of its environmental and economic benefits disappear. With oil prices at 100 dollars per barrel, our nation is in an energy crisis, and luckily, the production of ethanol can be a major help for both farmers and consumers, if done correctly. Unfortunately, the way we make ethanol—over 95% from corn—is anything but correct. Although hailed as a magic bullet, corn ethanol could be the worst agricultural catastrophe since the Dust Bowl. The serious political, environmental, and even moral implications demand that we critically rethink this so-called yellow miracle by: first, examining the problems created by corn ethanol; second, exploring why corn ethanol has gained such power; and finally, discovering solutions to prevent a corn ethanol disaster. Now, if you have heard anything about the problems of corn ethanol, it probably dealt with efficiency. As the Christian Science Monitor of November 15, 2007, notes, it takes a gallon of gasoline or more to make a gallon of ethanol. And while this is an important concern, efficiency is the least of our worries. Turning this crop into fuel creates two major problems for our society: first, environmental degradation; and second, acceleration of global famine. First, corn ethanol damages the environment as much as, if not more than, fossil fuels. The journal Ethanol and Bio-diesel News of September 2007 asserts that the production of corn ethanol is pushing natural resources to the breaking point. Since the Dust Bowl, traditional farming practices have required farmers to “rotate” crops. But with corn ethanol being so profitable, understandably, farmers have stopped rotating crops, leading to soil erosion, deforestation, and fertilizer runoff—making our soil less fertile and more toxic. And the story only gets worse once the ethanol is manufactured. According to National Public Radio’s Talk of the Nation of February 10, 2008, corn ethanol emits more carbon monoxide and twice the amount of carcinogens into the air as traditional gasoline. The second problem created from corn ethanol is the acceleration of global famine. According to the US Grains Council, last year, 27 million tons of corn, traditionally used as food, was turned into ethanol, drastically increasing food prices. The March 7, 2007, issue of The Wall Street Journal explains that lower supplies of corn needed for necessities such as farm feed, corn oil, and corn syrup have increased our food costs in everything from milk to bread, eggs, and even beer as much as 25 percent. The St. Louis Post Dispatch of April 12, 2007, reports that the amount of corn used to fill one tank of gas could feed one person for an entire year. In October, Global protests over corn ethanol lead the United Nations to call its production “a crime against humanity.” If you weren’t aware of the environmental or moral impacts of corn ethanol, you’re not alone. The Financial Times of May 27, 2007, reports that the narrative surrounding corn ethanol as a homegrown fuel is so desirable that critical thinking is understandably almost nonexistent. To start thinking critically about corn ethanol, we need to examine solutions on both the federal and personal levels. First, at the federal level, our government must end the ridiculously high subsidies surrounding corn ethanol. On June 24, 2007, The Washington Post predicted that subsidies on corn ethanol would cost the federal government an extra 131 billion dollars by 2010. This isn’t to say that the federal government should abandon small farmers. Instead, let’s take the excitement around alternative fuels and direct it toward the right kinds of ethanol. The Economist of June 2, 2007, reports that other materials such as switch grass and wood chips can be used instead of corn. And on July 6, 2011, The New York Times reported on ethanol made from corn cobs, leaves, and husks, which leaves the corn kernels to be used as food. The government could use the money paid in subsidies to support this kind of responsible production of ethanol. The point is that ethanol done right can honestly help with energy independence. On the personal level, we have all participated in the most important step, which is being knowledgeable about the true face of corn ethanol. However, with big business and Washington proclaiming corn ethanol’s greatness, we need to spread the word. So please, talk to friends and family about corn ethanol while there is still time. To make this easier, visit my website, at http://www.responsibleethanol.com . Here you will find informational materials, links to your congressional representatives, and ways to invest in switch grass and wood ethanol. Today, we examined the problems of corn ethanol in America and discovered solutions to make sure that our need for energy reform doesn’t sacrifice our morality. Iowa is turning so much corn into ethanol that soon the state will have to import corn to eat. And while my hometown of Denison has gained much from corn ethanol, we all have much more to lose from it.

To Entertain

The final general purpose people can have for public speaking is to entertain. Whereas informative and persuasive speech making is focused on the end result of the speech process, entertainment speaking focuses on the theme and occasion of the speech. An entertaining speech can be either informative or persuasive at its root, but the context or theme of the speech requires speakers to think about the speech primarily in terms of audience enjoyment.

Why We Entertain

Entertaining speeches are very common in everyday life. The fundamental goal of an entertaining speech is audience enjoyment, which can come in a variety of forms. Entertaining speeches can be funny or serious. Overall, entertaining speeches are not designed to give an audience a deep understanding of life but instead to function as a way to divert an audience from their day-to-day lives for a short period of time. This is not to say that an entertaining speech cannot have real content that is highly informative or persuasive, but its goal is primarily about the entertaining aspects of the speech and not focused on the informative or persuasive quality of the speech.

Common Forms of Entertainment Topics

There are three basic types of entertaining speeches: the after-dinner speech, the ceremonial speech, and the inspirational speech. The after-dinner speaking is a form of speaking where a speaker takes a serious speech topic (either informative or persuasive) and injects a level of humor into the speech to make it entertaining. Some novice speakers will attempt to turn an after-dinner speech into a stand-up comedy routine, which doesn’t have the same focus (Roye, 2010). After-dinner speeches are first and foremost speeches.

A ceremonial speech is a type of entertaining speech where the specific context of the speech is the driving force of the speech. Common types of ceremonial speeches include introductions, toasts, and eulogies. In each of these cases, there are specific events that drive the speech. Maybe you’re introducing an individual who is about to receive an award, giving a toast at your best friend’s wedding, or delivering the eulogy at a relative’s funeral. In each of these cases, the speech and the purpose of the speech is determined by the context of the event and not by the desire to inform or persuade.

The final type of entertaining speech, an inspirational speech , is one where the speaker’s primary goal is to inspire her or his audience. Inspirational speeches are based on emotions with the goal to motivate listeners to alter their lives in some significant way. Florence Littauer, a famous professional speaker, delivers an emotionally charged speech titled “ Silver Boxes .” In the speech, Mrs. Littauer demonstrates how people can use positive comments to encourage others in their daily lives. The title comes from a story she tells at the beginning of the speech where she was teaching a group of children about using positive speech, and one of the children defined positive speech as giving people little silver boxes with bows on top ( http://server.firefighters.org/catalog/2009/45699.mp3 ).

Entertainment speaking is a speech for audience enjoyment.

After-dinner speaking is a form of speaking where a speaker takes a serious speech topic (either informative or persuasive) and injects a level of humor into the speech to make it entertaining.

A ceremonial speech is a type of entertaining speech where the specific context of the speech is the driving force of the speech.

An inspirational speech is one where the speaker’s primary goal is to inspire her or his audience.

Sample: Adam Fink’s Entertainment Speech

The following speech, by an undergraduate student named Adam Fink, is an entertainment speech. Specifically, this speech is a ceremonial speech given at Mr. Fink’s graduation. As with our earlier examples, while this speech is written out as a text for purposes of analysis, in your public speaking course you will most likely be assigned to speak from an outline or notes, not a fully written script. Notice that the tenor of this speech is persuasive, but it persuades in a more inspiring way than just building and proving an argument.

Good evening! I’ve spent the last few months looking over commencement speeches on YouTube. The most notable ones had eight things in common. They reflected on the past, pondered about the future. They encouraged the honorees. They all included some sort of personal story and application. They made people laugh at least fifteen times. They referred to the university as the finest university in the nation or world, and last but not least they all greeted the people in attendance. I’ll begin by doing so now. President Holst, thank you for coming. Faculty members and staff, salutations to you all. Distinguished guests, we are happy to have you. Family members and friends, we could not be here without you. Finally, ladies and gentlemen of the class of 2009, welcome to your commencement day here at Concordia University, Saint Paul, this, the finest university in the galaxy, nay, universe. Really, it’s right up there with South Harlem Institute of Technology, the School of Hard Knocks, and Harvard. Check and check! Graduates, we are not here to watch as our siblings, our parents, friends, or other family walk across this stage. We are here because today is our graduation day. I am going to go off on a tangent for a little bit. Over the past umpteen years, I have seen my fair share of graduations and ceremonies. In fact, I remember getting dragged along to my older brothers’ and sisters’ graduations, all 8,000 of them—at least it seems like there were that many now. Seriously, I have more family members than friends. I remember sitting here in these very seats, intently listening to the president and other distinguished guests speak, again saying welcome and thank you for coming. Each year, I got a little bit better at staying awake throughout the entire ceremony. Every time I would come up with something new to keep myself awake, daydreams, pinching my arms, or pulling leg hair; I was a very creative individual. I am proud to say that I have been awake for the entirety of this ceremony. I would like to personally thank my classmates and colleagues sitting around me for slapping me every time I even thought about dozing off. Personal story, check—and now, application! Graduates, don’t sleep through life. If you need a close friend or colleague to keep you awake, ask. Don’t get bored with life. In the words of one of my mentors, the Australian film director, screen writer, and producer Baz Luhrman, “Do one thing every day that scares you.” Keep yourself on your toes. Stay occupied but leave room for relaxation; embrace your hobbies. Don’t get stuck in a job you hate. I am sure many of you have seen the “Did You Know?” film on YouTube. The film montages hundreds of statistics together, laying down the ground work to tell viewers that we are approaching a crossroad. The way we live is about to change dramatically. We are living in exponential times. It’s a good thing that we are exponential people.

We are at a crossing point here, now. Each of us is graduating; we are preparing to leave this place we have called home for the past few years. It’s time to move on and flourish. But let’s not leave this place for good. Let us walk away with happy memories. We have been fortunate enough to see more change in our time here than most alumni see at their alma mater in a lifetime. We have seen the destruction of Centennial, Minnesota, and Walther. Ladies, it might not mean a lot to you, but gentlemen, we had some good times there. We have seen the building and completion of the new Residence Life Center. We now see the beginnings of our very own stadium. We have seen enough offices and departments move to last any business a lifetime. Let us remember these things, the flooding of the knoll, Ultimate Frisbee beginning at ten o’clock at night, and two back-to-back Volleyball National Championship teams, with one of those championship games held where you are sitting now. I encourage all of you to walk out of this place with flashes of the old times flickering through your brains. Reflection, check! Honorees, in the words of Michael Scott, only slightly altered, “They have no idea how high [we] can fly.” Right now you are surrounded by future politicians, film critics, producers, directors, actors, actresses, church workers, artists, the teachers of tomorrow, musicians, people who will change the world. We are all held together right here and now, by a common bond of unity. We are one graduating class. In one of his speeches this year, President Barack Obama said, “Generations of Americans have connected their stories to the larger American story through service and helped move our country forward. We need that service now.” He is right. America needs selfless acts of service. Hebrews 10:23–25 reads, “Let us hold unswervingly to the hope we profess, for he who promised is faithful. And let us consider how we may spur one another on toward love and good deeds. Let us not give up meeting together, as some are in the habit of doing, but let us encourage one another—and all the more as you see the Day approaching.” Let us not leave this place as enemies but rather as friends and companions. Let us come back next fall for our first reunion, the Zero Class Reunion hosted by the wonderful and amazing workers in the alumni department. Let us go and make disciples of all nations, guided by His Word. Let us spread God’s peace, joy, and love through service to others. Congratulations, graduates! I hope to see you next homecoming. Encouragement, check!

Selecting a Topic

A fork in the road (a trail in the woods)

Wonderlane – Fork in the road, decision tree – CC BY 2.0.

One of the most common stumbling blocks for novice public speakers is selecting their first speech topic. Generally, your public speaking instructor will provide you with some fairly specific parameters to make this a little easier. You may be assigned to tell about an event that has shaped your life or to demonstrate how to do something. Whatever your parameters, at some point you as the speaker will need to settle on a specific topic. In this section, we’re going to look at some common constraints of public speaking, picking a broad topic area, and narrowing your topic.

Common Constraints of Public Speaking

When we use the word “constraint” with regard to public speaking, we are referring to any limitation or restriction you may have as a speaker. Whether in a classroom situation or the boardroom, speakers are typically given specific instructions that they must follow. These instructions constrain the speaker and limit what the speaker can say. For example, in the professional world of public speaking, speakers are often hired to speak about a specific topic (e.g. time management, customer satisfaction, or entrepreneurship). In the workplace, a supervisor may assign a subordinate to present certain information in a meeting. In these kinds of situations, when a speaker is hired or assigned to talk about a specific topic, they cannot decide to talk about something else.

Furthermore, the speaker may have been asked to speak for an hour, only to show up and find out that the event is running behind schedule, so the speech must now be made in only thirty minutes. Having prepared sixty minutes of material, the speaker now has to determine what stays in the speech and what must go. In both of these instances, the speaker is constrained as to what they can say during a speech. Typically, we refer to four primary constraints: purpose, audience, context, and time frame.

The first major constraint someone can have involves the general purpose of the speech. As mentioned earlier, there are three general purposes: to inform, to persuade, and to entertain. If you’ve been told that you will be delivering an informative speech, you are automatically constrained from delivering a speech with the purpose of persuading or entertaining. In most public speaking classes, this is the first constraint students will come in contact with because generally, teachers will tell you the exact purpose of each speech in the class.

The second major constraint that you need to consider as a speaker is the type of audience you will have. As discussed in the chapter on audience analysis, different audiences have different political, religious, and ideological leanings. As such, choosing a speech topic for an audience that has a specific mindset can be very tricky. Unfortunately, determining what topics may or may not be appropriate for a given audience is based on generalizations about specific audiences. For example, maybe you’re going to give a speech at a local meeting of Democratic leaders. You may think that all Democrats are liberal or progressive, but there are many conservative Democrats as well. If you assume that all Democrats are liberal or progressive, you may end up offending your audience by making such a generalization without knowing better. The best way to prevent yourself from picking a topic that is inappropriate for a specific audience is to know your audience, which is why we recommend conducting an audience analysis.

The third major constraint relates to the context. For speaking purposes, the context of a speech is the set of circumstances surrounding a particular speech. There are countless different contexts in which we can find ourselves speaking: a classroom in college, a religious congregation, a corporate boardroom, a retirement village, or a political convention. In each of these different contexts, the expectations for a speaker are going to be unique and different. The topics that may be appropriate in front of a religious group may not be appropriate in the corporate boardroom. Topics appropriate for the corporate boardroom may not be appropriate at a political convention.

The last, but by no means least important, major constraint that you will face is the time frame of your speech. In speeches that are under ten minutes in length, you must narrowly focus a topic on one major idea. For example, in a ten-minute speech, you could not realistically hope to discuss the entire topic of the US Social Security program. There are countless books, research articles, websites, and other forms of media on the topic of Social Security, so trying to crystallize all that information into ten minutes is just not realistic.

Instead, narrow your topic to something that is more realistically manageable within your allotted time. You might choose to inform your audience about Social Security disability benefits, using one individual disabled person as an example. Or perhaps you could speak about the career of Robert J. Myers, one of the original architects of Social Security 1 . By focusing on information that can be covered within your time frame, you are more likely to accomplish your goal at the end of the speech.

Selecting a Broad Subject Area

Once you know what the basic constraints are for your speech, you can then start thinking about picking a topic. The first aspect to consider is what subject area you are interested in examining. A subject area is a broad area of knowledge. Art, business, history, physical sciences, social sciences, humanities, and education are all examples of subject areas. When selecting a topic, start by casting a broad net because it will help you limit and weed out topics quickly.

Furthermore, each of these broad subject areas has a range of subject areas beneath it. For example, if we take the subject area “art,” we can break it down further into broad categories like art history, art galleries, and how to create art. We can further break down these broad areas into even narrower subject areas (e.g., art history includes prehistoric art, Egyptian art, Grecian art, Roman art, Middle Eastern art, medieval art, Asian art, Renaissance art, modern art). As you can see, topic selection is a narrowing process.

Narrowing Your Topic

Narrowing your topic to something manageable for the constraints of your speech is something that takes time, patience, and experience. One of the biggest mistakes that new public speakers make is not narrowing their topics sufficiently given the constraints. In the previous section, we started demonstrating how the narrowing process works, but even in those examples, we narrowed subject areas down to fairly broad areas of knowledge.

Think of narrowing as a funnel. At the top of the funnel are the broad subject areas, and your goal is to narrow your topic further and further down until just one topic can come out the other end of the funnel. The more focused your topic is, the easier your speech is to research, write, and deliver. So let’s take one of the broad areas from the art subject area and keep narrowing it down to a manageable speech topic. For this example, let’s say that your general purpose is to inform, you are delivering the speech in class to your peers, and you have five to seven minutes. Now that we have the basic constraints, let’s start narrowing our topic. The broad area we are going to narrow in this example is Middle Eastern art. When examining the category of Middle Eastern art, the first thing you’ll find is that Middle Eastern art is generally grouped into four distinct categories: Anatolian, Arabian, Mesopotamian, and Syro-Palestinian. Again, if you’re like us, until we started doing some research on the topic, we had no idea that the historic art of the Middle East was grouped into these specific categories. We’ll select Anatolian art or the art of what is now modern Turkey.

You may think that your topic is now sufficiently narrow, but even within the topic of Anatolian art, there are smaller categories: pre-Hittite, Hittite, Urartu, and Phrygian periods of art. So let’s narrow our topic again to the Phrygian period of art (1200–700 BCE). Although we have now selected a specific period of art history in Anatolia, we are still looking at a five-hundred-year period in which a great deal of art was created. One famous Phrygian king was King Midas, who according to myth was given the ears of a donkey and the power of a golden touch by the Greek gods. As such, there is an interesting array of art from the period of Midas and its Greek counterparts representing Midas. At this point, we could create a topic about how Phrygian and Grecian art differed in their portrayals of King Midas. We now have a topic that is unique, interesting, and definitely manageable in five to seven minutes. You may be wondering how we narrowed the topic down; we just started doing a little research using the Metropolitan Museum of Art’s website ( http://www.metmuseum.org ).

Overall, when narrowing down your topic, you should start by asking yourself four basic questions based on the constraints discussed earlier in this section:

Does the topic match my intended general purpose?
Is the topic appropriate for my audience?
Is the topic appropriate for the given speaking context?
Can I reasonably hope to inform or persuade my audience in the time frame I have for the speech?

Specific Purposes

Andrew Sutherland – Roma Street Steps – CC BY-SA 2.0.

Once you have chosen your general purpose and your topic, it’s time to take your speech to the next phase and develop your specific purpose. A specific purpose starts with one of the three general purposes and then specifies the actual topic you have chosen and the basic objective you hope to accomplish with your speech. The specific purpose answers the who , what , when , where , and why questions for your speech.

Getting Specific

When attempting to get at the core of your speech (the specific purpose), you need to know a few basic things about your speech. First, you need to have a general purpose. Once you know whether your goal is to inform, persuade, or entertain, picking an appropriate topic is easier. Obviously, depending on the general purpose, you will have a range of different types of topics. For example, let’s say you want to give a speech about hygiene. You could still write a speech about hygiene no matter what your general purpose is, but the specific purpose would vary depending on whether the general purpose is to inform (discussing hygiene practices around the globe), to persuade (telling people why they need to adopt a specific hygiene practice), or to entertain (explaining some of the strange and unique hygiene practices that people have used historically). Notice that in each of these cases, the general purpose alters the topic, but all three are still fundamentally about hygiene.

Now, when discussing specific purposes, we are concerned with who, what, when, where, why, and how questions for your speech. Let’s examine each of these separately. First, you want to know who is going to be in your audience. Different audiences, as discussed in the chapter on audience analysis, have differing desires, backgrounds, and needs. Keeping your audience first and foremost in your thoughts when choosing a specific purpose will increase the likelihood that your audience will find your speech meaningful.

Second is the “what” question or the basic description of your topic. When picking an effective topic, you need to make sure that the topic is appropriate for a variety of constraints or limitations within a speaking context.

Third, you need to consider when your speech will be given. Different speeches may be better at different times of the day. For example, explaining the importance of eating breakfast and providing people with cereal bars may be a great topic at 9:00 a.m. but may not have the same impact if you’re giving it at 4:00 p.m.

Fourth, you need to consider where your speech will be delivered. Are you giving a speech in front of a classroom? A church? An executive meeting? Depending on the location of your speech, different topics may or may not be appropriate.

The last question you need to answer within your speech is why. Why does your audience need to hear your speech? If your audience doesn’t care about your specific purpose, they are less likely to pay attention to your speech. If it’s a topic that’s a little more off-the-wall, you’ll really need to think about why they should care.

Once you’ve determined the who , what , when , where , and why aspects of your topic, it’s time to start creating your actual specific purpose. First, a specific purpose, in its written form, should be a short, declarative sentence that emphasizes the main topic of your speech. Let’s look at an example:

In this example, we’ve quickly narrowed a topic from a more general topic to a more specific topic. Let’s now look at that topic in terms of a general purpose and specific purpose:

For the purpose of this example, we used the same general topic area and demonstrated how you could easily turn the topic into either an informative speech or a persuasive speech. In the first example, the speaker is going to talk about the danger embedded journalists face. In this case, the speaker isn’t attempting to alter people’s ideas about embedded journalists, just make them more aware of the dangers. In the second case, the specific purpose is to persuade a group of journalism students (the audience) to avoid jobs as embedded journalists.

Your Specific Statement of Purpose

To form a clear and succinct statement of the specific purpose of your speech, start by naming your general purpose (to inform, to persuade, or to entertain). Follow this with a capsule description of your audience (my peers in class, a group of kindergarten teachers, etc.). Then complete your statement of purpose with a prepositional phrase (a phrase using “to,” “about,” “by,” or another preposition) that summarizes your topic. As an example, “My specific purpose is to persuade the students in my residence hall to protest the proposed housing cost increase” is a specific statement of purpose, while “My speech will be about why we should protest the proposed housing cost increase” is not.

Specific purposes should be statements, not questions. If you find yourself starting to phrase your specific purpose as a question, ask yourself how you can reword it as a statement. Table 6 “My Specific Purpose Is…” provides several more examples of good specific purpose statements.

Table 6 My Specific Purpose Is…

Basic Tips for Creating Specific Purposes

Now that we’ve examined what specific purposes are, we are going to focus on a series of tips to help you write specific purposes that are appropriate for a range of speeches.

Audience, Audience, Audience

First and foremost, you always need to think about your intended audience when choosing your specific purpose. In the previous section, we talked about a speech where a speaker is attempting to persuade a group of journalism students to not take jobs as embedded journalists. Would the same speech be successful, or even appropriate, if given in your public speaking class? Probably not. As a speaker, you may think your topic is great, but you always need to make sure you think about your audience when selecting your specific purpose. For this reason, when writing your specific purpose, start off your sentence by actually listing the name of your audience: a group of journalism students, the people in my congregation, my peers in class, and so on. When you place your audience first, you’re a lot more likely to have a successful speech.

Matching the Rhetorical Situation

After your audience, the second most important consideration about your specific purpose pertains to the rhetorical situation of your speech. The rhetorical situation is the set of circumstances surrounding your speech (e.g., speaker, audience, text, and context). When thinking about your specific purpose, you want to ensure that all these components go together. You want to make sure that you are the appropriate speaker for a topic, the topic is appropriate for your audience, the text of your speech is appropriate, and the speech is appropriate for the context. For example, speeches that you give in a classroom may not be appropriate in a religious context and vice versa.

Make It Clear

The specific purpose statement for any speech should be direct and not too broad, general, or vague. Consider the lack of clarity in the following specific purpose: “To persuade the students in my class to drink more.” Obviously, we have no idea what the speaker wants the audience to drink: water, milk, orange juice? Alcoholic beverages? Furthermore, we have no way to quantify or make sense of the word “more.” “More” assumes that the students are already drinking a certain amount, and the speaker wants them to increase their intake. If you want to persuade your listeners to drink eight 8-ounce glasses of water per day, you need to say so clearly in your specific purpose.

Another way in which purpose statements are sometimes unclear comes from the use of colloquial language. While we often use colloquialisms in everyday life, they are often understood only by a limited number of people. It may sound like fun to have a specific purpose like, “To persuade my audience to get jiggy,” but if you state this as your purpose, many people probably won’t know what you’re talking about at all.

Don’t Double Up

You cannot hope to solve the entire world’s problems in one speech, so don’t even try. At the same time, you also want to make sure that you stick to one specific purpose. Chances are it will be challenging enough to inform your audience about one topic or persuade them to change one behavior or opinion. Don’t put extra stress on yourself by adding topics. If you find yourself using the word “and” in your specific topic statement, you’re probably doubling up on topics.

Can I Really Do This Speech in Five to Seven Minutes?

When choosing your specific purpose, it’s important to determine whether it can be realistically covered in the amount of time you have. Time limits are among the most common constraints for students in a public speaking course. Speeches early in the term have shorter time limits, and speeches later in the term have longer time limits. To determine whether you think you can accomplish your speech’s purpose in the time slot, ask yourself how long it would take to make you an informed person on your chosen topic or to persuade you to change your behavior or attitudes.

If you cannot reasonably see yourself becoming informed or persuaded during the allotted amount of time, chances are you aren’t going to inform or persuade your audience either. The solution, of course, is to make your topic narrower so that you can fully cover a limited aspect of it.

A specific purpose starts with one of the three general purposes and then specifies the actual topic you have chosen and the basic objective you hope to accomplish with your speech.

The rhetorical situation is the set of circumstances surrounding your speech (e.g., speaker, audience, text, and context). When thinking about your specific purpose, you want to ensure that all these components go together.

Crafting and Understanding Thesis Statements for Speeches

You might be familiar with a thesis statement in writing an essay. Thesis statements are similar in speeches, but slightly different because they are only heard and not read. To help us understand thesis statements, we will first explore their basic functions and then discuss how to write a thesis statement.

Basic Functions of a Thesis Statement

A thesis statement helps your audience by letting them know what you are going to talk about “in a nutshell.” With a good thesis statement, you will fulfill four basic functions: you express your specific purpose, provide a way to organize your main points, make your research more effective, and enhance your delivery.

Express Your Specific Purpose

To orient your audience, you need to be as clear as possible about your meaning. A strong thesis will prepare your audience effectively for the points that will follow. Here are two examples:

“Today, I want to discuss academic cheating.” (weak example)
“Today, I will clarify what plagiarism is and give examples of its different types so that you can see how it leads to a loss of creative learning interaction.” (strong example)

The weak statement will probably give the impression that you have no clear position on your topic because you haven’t said what that position is. Additionally, the term “academic cheating” can refer to many behaviors: acquiring test questions ahead of time, copying answers, changing grades, or allowing others to do your coursework. Therefore, the specific topic of the speech is still not clear to the audience. The strong statement not only specifies plagiarism but also states your specific concern (loss of creative learning interaction).

Provide a Way to Organize Your Main Points

A thesis statement should appear, almost verbatim, toward the end of the introduction to a speech. A thesis statement helps the audience get ready to listen to the arrangement of points that follow. Many speakers say that if they can create a strong thesis sentence, the rest of the speech tends to develop with relative ease. On the other hand, when the thesis statement is not very clear, creating a speech is an uphill battle. When your thesis statement is sufficiently clear and decisive, you will know where you stand on your topic and where you intend to go with your speech. Having a clear thesis statement is especially important if you know a great deal about your topic or you have strong feelings about it. If this is the case for you, you need to know exactly what you are planning on talking about in order to fit within specified time limitations. Knowing where you are and where you are going is the entire point in establishing a thesis statement; it makes your speech much easier to prepare and to present.

Let’s say you have a reasonably strong thesis statement, and that you’ve already brainstormed a list of information that you know about the topic. Chances are your list is too long and has no focus. Using your thesis statement, you can select only the information that (1) is directly related to the thesis and (2) can be arranged in a sequence that will make sense to the audience and will support the thesis. In essence, a strong thesis statement helps you keep useful information and weed out less helpful information.

Make Your Research More Effective

If you begin your research with only a general topic in mind, you run the risk of spending hours reading mountains of excellent literature about your topic. However, mountains of research does not always make coherent speeches.

You may have little or no idea of how to tie your research together, or even whether you should tie it together. If, on the other hand, you conduct your research with a clear thesis statement in mind, you will be better able to zero in only on material that directly relates to your chosen thesis statement. Let’s look at an example that illustrates this point:

Many traffic accidents involve drivers older than fifty-five. While this statement may be true, you could find industrial, medical, insurance literature that can drone on ad infinitum about the details of all such accidents in just one year. Instead, focusing your thesis statement will help you narrow the scope of information you will be searching for while gathering information.

Here’s an example of a more focused thesis statement:

Three factors contribute to most accidents involving drivers over fifty-five years of age: failing eyesight, slower reflexes, and rapidly changing traffic conditions.

Mature drivers over fifty-five years of age must cope with more challenging driving conditions than existed only one generation ago: more traffic moving at higher speeds, the increased imperative for quick driving decisions, and rapidly changing ramp and cloverleaf systems. Because of these challenges, I want my audience to believe that drivers over the age of sixty-five should be required to pass a driving test every five years.

Enhance Your Delivery

When your thesis is not clear to you, your listeners will be even more clueless than you are. However, if you have a good clear thesis statement, your speech becomes clear to your listeners. When you stand in front of your audience presenting your introduction, you can vocally emphasize the essence of your speech, expressed as your thesis statement.

Many speakers pause for a half second, lower their vocal pitch slightly, slow down a little, and deliberately present the thesis statement, the one sentence that encapsulates its purpose. When this is done effectively, the purpose, intent, or main idea of a speech is driven home for an audience.

How to Write a Thesis Statement

Now that we’ve looked at why a thesis statement is crucial in a speech, let’s switch gears and talk about how we go about writing a solid thesis statement.

Choose Your Topic

The first step in writing a good thesis statement is finding your topic. Once you have a general topic, you are ready to go to the second step of creating a thesis statement.

Narrow Your Topic

One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to ten-minute speech. While five to ten minutes may sound like a long time to new public speakers, the time flies by very quickly when you are speaking. You can run out of time if your topic is too broad. To decide if your topic is narrow enough for a specific time frame, ask yourself three questions:

First, is your thesis statement narrow or is it a broad overgeneralization of a topic? Overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “the elderly are bad drivers” is an overgeneralization of all elderly drivers. Make sure that your thesis statement is nuanced enough to accurately represent what you can support in your speech.

The second question to ask yourself when narrowing a topic is whether your speech’s topic is one clear topic or multiple topics. A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana and prostitution should be legalized in the United States.” Not only are both broad, but you also have two completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: “Today we’re going to examine the legalization and regulation of prostitution in the state of Nevada.” In this case, we’re focusing our topic on how one state has handled the legalization and regulation of prostitution.

The last question a speaker should ask when making sure a topic is sufficiently narrow is whether the topic has direction. If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This broadness ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow their topic to one specific area. For example, you may want to examine why President Obama is a good speaker.

Put Your Topic into a Sentence

Use the Thesis Checklist

Once you have written the first draft of your thesis statement, you’re probably going to end up revising your thesis statement a number of times before delivering your actual speech. A thesis statement is something that is constantly tweaked until the speech is given. As your speech develops, often your thesis will need to be rewritten to whatever direction the speech itself has taken. We often start with a speech going in one direction and find out through our research that we should have gone in a different direction. When you think you finally have a thesis statement that is good to go for your speech, take a second and make sure it adheres to the criteria shown below.

Thesis Checklist

Instructions: For each of the following questions, check either “yes” or “no.” Yes No

Does your thesis clearly reflect the topic of your speech?
Can you adequately cover the topic indicated in your thesis within the time you have for your speech?
Is your thesis statement simple?
Is your thesis statement direct?
Does your thesis statement gain an audience’s interest?
Is your thesis statement easy to understand?
Does your thesis statement introduce a clear argument?
Does your thesis statement clearly indicate what your audience should know, do, think, or feel?

Scoring: For a strong thesis statement, all your answers should have been “yes.”

After reading this chapter, we hope that you now have a better understanding not only of the purpose of your speech but also of how to find a fascinating topic for yourself and your audience. We started this chapter citing lyrics from the Avenue Q song “Purpose.” While the character is trying to find his purpose in life, we hope this chapter has helped you identify your general purpose, choose a topic that will interest you and your audience, and use these to develop a specific purpose statement for your speech.

Atwood, C. G. (2009). Knowledge management basics . Alexandria, VA: ASTD Press.

Hendriks, P. (1999). Why share knowledge? The influence of ICT on the motivation for knowledge sharing. Knowledge and Process Management, 6 , 91–100.

O’Hair, D., Stewart, R., & Rubenstein, H. (2007). A speaker’s guidebook: Text and reference (3rd ed.). Boston, MA: Bedford/St. Martins.

Roye, S. (2010). Austan Goolsbee a funny stand-up comedian? Not even close… [Web log post]. Retrieved from http://www.realfirststeps.com/1184/austan-goolsbee-funny-standup-comedian-close

See, for example, Social Security Administration (1996). Robert J. Myers oral history interview. Retrieved from http://www.ssa.gov/history/myersorl.html

Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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The Writing Center • University of North Carolina at Chapel Hill

Thesis Statements

What this handout is about.

This handout describes what a thesis statement is, how thesis statements work in your writing, and how you can craft or refine one for your draft.

Introduction

Writing in college often takes the form of persuasion—convincing others that you have an interesting, logical point of view on the subject you are studying. Persuasion is a skill you practice regularly in your daily life. You persuade your roommate to clean up, your parents to let you borrow the car, your friend to vote for your favorite candidate or policy. In college, course assignments often ask you to make a persuasive case in writing. You are asked to convince your reader of your point of view. This form of persuasion, often called academic argument, follows a predictable pattern in writing. After a brief introduction of your topic, you state your point of view on the topic directly and often in one sentence. This sentence is the thesis statement, and it serves as a summary of the argument you’ll make in the rest of your paper.

What is a thesis statement?

A thesis statement:

tells the reader how you will interpret the significance of the subject matter under discussion.
is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper.
directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself. The subject, or topic, of an essay might be World War II or Moby Dick; a thesis must then offer a way to understand the war or the novel.
makes a claim that others might dispute.
is usually a single sentence near the beginning of your paper (most often, at the end of the first paragraph) that presents your argument to the reader. The rest of the paper, the body of the essay, gathers and organizes evidence that will persuade the reader of the logic of your interpretation.

If your assignment asks you to take a position or develop a claim about a subject, you may need to convey that position or claim in a thesis statement near the beginning of your draft. The assignment may not explicitly state that you need a thesis statement because your instructor may assume you will include one. When in doubt, ask your instructor if the assignment requires a thesis statement. When an assignment asks you to analyze, to interpret, to compare and contrast, to demonstrate cause and effect, or to take a stand on an issue, it is likely that you are being asked to develop a thesis and to support it persuasively. (Check out our handout on understanding assignments for more information.)

How do I create a thesis?

A thesis is the result of a lengthy thinking process. Formulating a thesis is not the first thing you do after reading an essay assignment. Before you develop an argument on any topic, you have to collect and organize evidence, look for possible relationships between known facts (such as surprising contrasts or similarities), and think about the significance of these relationships. Once you do this thinking, you will probably have a “working thesis” that presents a basic or main idea and an argument that you think you can support with evidence. Both the argument and your thesis are likely to need adjustment along the way.

Writers use all kinds of techniques to stimulate their thinking and to help them clarify relationships or comprehend the broader significance of a topic and arrive at a thesis statement. For more ideas on how to get started, see our handout on brainstorming .

How do I know if my thesis is strong?

If there’s time, run it by your instructor or make an appointment at the Writing Center to get some feedback. Even if you do not have time to get advice elsewhere, you can do some thesis evaluation of your own. When reviewing your first draft and its working thesis, ask yourself the following :

Do I answer the question? Re-reading the question prompt after constructing a working thesis can help you fix an argument that misses the focus of the question. If the prompt isn’t phrased as a question, try to rephrase it. For example, “Discuss the effect of X on Y” can be rephrased as “What is the effect of X on Y?”
Have I taken a position that others might challenge or oppose? If your thesis simply states facts that no one would, or even could, disagree with, it’s possible that you are simply providing a summary, rather than making an argument.
Is my thesis statement specific enough? Thesis statements that are too vague often do not have a strong argument. If your thesis contains words like “good” or “successful,” see if you could be more specific: why is something “good”; what specifically makes something “successful”?
Does my thesis pass the “So what?” test? If a reader’s first response is likely to be “So what?” then you need to clarify, to forge a relationship, or to connect to a larger issue.
Does my essay support my thesis specifically and without wandering? If your thesis and the body of your essay do not seem to go together, one of them has to change. It’s okay to change your working thesis to reflect things you have figured out in the course of writing your paper. Remember, always reassess and revise your writing as necessary.
Does my thesis pass the “how and why?” test? If a reader’s first response is “how?” or “why?” your thesis may be too open-ended and lack guidance for the reader. See what you can add to give the reader a better take on your position right from the beginning.

Suppose you are taking a course on contemporary communication, and the instructor hands out the following essay assignment: “Discuss the impact of social media on public awareness.” Looking back at your notes, you might start with this working thesis:

Social media impacts public awareness in both positive and negative ways.

You can use the questions above to help you revise this general statement into a stronger thesis.

Do I answer the question? You can analyze this if you rephrase “discuss the impact” as “what is the impact?” This way, you can see that you’ve answered the question only very generally with the vague “positive and negative ways.”
Have I taken a position that others might challenge or oppose? Not likely. Only people who maintain that social media has a solely positive or solely negative impact could disagree.
Is my thesis statement specific enough? No. What are the positive effects? What are the negative effects?
Does my thesis pass the “how and why?” test? No. Why are they positive? How are they positive? What are their causes? Why are they negative? How are they negative? What are their causes?
Does my thesis pass the “So what?” test? No. Why should anyone care about the positive and/or negative impact of social media?

After thinking about your answers to these questions, you decide to focus on the one impact you feel strongly about and have strong evidence for:

Because not every voice on social media is reliable, people have become much more critical consumers of information, and thus, more informed voters.

This version is a much stronger thesis! It answers the question, takes a specific position that others can challenge, and it gives a sense of why it matters.

Let’s try another. Suppose your literature professor hands out the following assignment in a class on the American novel: Write an analysis of some aspect of Mark Twain’s novel Huckleberry Finn. “This will be easy,” you think. “I loved Huckleberry Finn!” You grab a pad of paper and write:

Mark Twain’s Huckleberry Finn is a great American novel.

You begin to analyze your thesis:

Do I answer the question? No. The prompt asks you to analyze some aspect of the novel. Your working thesis is a statement of general appreciation for the entire novel.

Think about aspects of the novel that are important to its structure or meaning—for example, the role of storytelling, the contrasting scenes between the shore and the river, or the relationships between adults and children. Now you write:

In Huckleberry Finn, Mark Twain develops a contrast between life on the river and life on the shore.

Do I answer the question? Yes!
Have I taken a position that others might challenge or oppose? Not really. This contrast is well-known and accepted.
Is my thesis statement specific enough? It’s getting there–you have highlighted an important aspect of the novel for investigation. However, it’s still not clear what your analysis will reveal.
Does my thesis pass the “how and why?” test? Not yet. Compare scenes from the book and see what you discover. Free write, make lists, jot down Huck’s actions and reactions and anything else that seems interesting.
Does my thesis pass the “So what?” test? What’s the point of this contrast? What does it signify?”

After examining the evidence and considering your own insights, you write:

Through its contrasting river and shore scenes, Twain’s Huckleberry Finn suggests that to find the true expression of American democratic ideals, one must leave “civilized” society and go back to nature.

This final thesis statement presents an interpretation of a literary work based on an analysis of its content. Of course, for the essay itself to be successful, you must now present evidence from the novel that will convince the reader of your interpretation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Anson, Chris M., and Robert A. Schwegler. 2010. The Longman Handbook for Writers and Readers , 6th ed. New York: Longman.

Lunsford, Andrea A. 2015. The St. Martin’s Handbook , 8th ed. Boston: Bedford/St Martin’s.

Ramage, John D., John C. Bean, and June Johnson. 2018. The Allyn & Bacon Guide to Writing , 8th ed. New York: Pearson.

Ruszkiewicz, John J., Christy Friend, Daniel Seward, and Maxine Hairston. 2010. The Scott, Foresman Handbook for Writers , 9th ed. Boston: Pearson Education.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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8.2 The Topic, General Purpose, Specific Purpose, and Thesis

Before any work can be done on crafting the body of your speech or presentation, you must first do some prep work—selecting a topic, formulating a general purpose, a specific purpose statement, and crafting a central idea, or thesis statement. In doing so, you lay the foundation for your speech by making important decisions about what you will speak about and for what purpose you will speak. These decisions will influence and guide the entire speechwriting process, so it is wise to think carefully and critically during these beginning stages.

Understanding the General Purpose

Before any work on a speech can be done, the speaker needs to understand the general purpose of the speech. The general purpose is what the speaker hopes to accomplish and will help guide in the selection of a topic. The instructor generally provides the general purpose for a speech, which falls into one of three categories. A general purpose to inform would mean that the speaker is teaching the audience about a topic, increasing their understanding and awareness, or providing new information about a topic the audience might already know. Informative speeches are designed to present the facts, but not give the speaker’s opinion or any call to action. A general purpose to persuade would mean that the speaker is choosing the side of a topic and advocating for their side or belief. The speaker is asking the audience to believe in their stance, or to take an action in support of their topic. A general purpose to entertain often entails short speeches of ceremony, where the speaker is connecting the audience to the celebration. You can see how these general purposes are very different. An informative speech is just facts, the speaker would not be able to provide an opinion or direction on what to do with the information, whereas a persuasive speech includes the speaker’s opinions and direction on what to do with the information. Before a speaker chooses a topic, they must first understand the general purpose.

Selecting a Topic

What important events are occurring locally, nationally, and internationally?
What do I care about most?
Is there someone or something I can advocate for?
What makes me angry/happy?
What beliefs/attitudes do I want to share?
Is there some information the audience needs to know?

Students speak about what is interesting to them and their audiences. What topics do you think are relevant today? There are other questions you might ask yourself, too, but these should lead you to at least a few topical choices. The most important work that these questions do is to locate topics within your pre-existing sphere of knowledge and interest. Topics should be ideas that interest the speaker or are part of their daily lives. In order for a topic to be effective, the speaker needs to have some credibility or connection to the topic; it would be unfair to ask the audience to donate to a cause that the speaker has never donated to. There must be a connection to the topic for the speaker to be seen as credible. David Zarefsky (2010) also identifies brainstorming as a way to develop speech topics, a strategy that can be helpful if the questions listed above did not yield an appropriate or interesting topic. Brainstorming involves looking at your daily activities to determine what you could share with an audience. Perhaps if you work out regularly or eat healthy, you could explain that to an audience, or demonstrate how to dribble a basketball. If you regularly play video games, you may advocate for us to take up video games or explain the history of video games. Anything that you find interesting or important might turn into a topic. Starting with a topic you are already interested in will make writing and presenting your speech a more enjoyable and meaningful experience. It means that your entire speechwriting process will focus on something you find important and that you can present this information to people who stand to benefit from your speech. At this point, it is also important to consider the audience before choosing a topic. While we might really enjoy a lot of different things that could be topics, if the audience has no connection to that topic, then it wouldn’t be meaningful for the speaker or audience. Since we always have a diverse audience, we want to make sure that everyone in the audience can gain some new information from the speech. Sometimes, a topic might be too complicated to cover in the amount of time we have to present, or involve too much information then that topic might not work for the assignment, and finally if the audience can not gain anything from a topic then it won’t work. Ultimately, when we choose a topic we want to pick something that we are familiar with and enjoy, we have credibility and that the audience could gain something from. Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about breeds of dogs. This is a very broad topic and could easily lead to a dozen different speeches. To resolve this problem, speakers must also consider the audience to whom they will speak, the scope of their presentation, and the outcome they wish to achieve.

Formulating the Purpose Statements

By honing in on a very specific topic, you begin the work of formulating your purpose statement. In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (2004). The specific purpose is a single sentence that states what the audience will gain from this speech, or what will happen at the end of the speech. The specific purpose is a combination of the general purpose and the topic and helps the speaker to focus in on what can be achieved in a short speech.

To go back to the topic of a dog breed, the general purpose might be to inform, a specific purpose might be: To inform the audience about how corgis became household pets. If the general purpose is to persuade the specific purpose might be: to persuade the audience that dog breeds deemed “dangerous” should not be excluded from living in the cities. In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do. The specific purpose should focus on the audience and be measurable, if I were to ask the audience before I began the speech how many people know how corgis became household pets, they could raise their hand, and if I ask at the end of my speech how many people know how corgis became household pets, I should see a lot more hands. The specific purpose is the “so what” of the speech, it helps the speaker focus on the audience and take a bigger idea of a topic and narrow it down to what can be accomplished in a short amount of time.

Writing the Thesis Statement

The specific purpose statement is a tool that you will use as you write your speech, but it is unlikely that it will appear verbatim in your speech. Instead, you will want to convert the specific purpose statement into a central idea, or thesis statement that you will share with your audience. Just like in a written paper, where the thesis comes in the first part of the paper, in a speech, the thesis comes within the first few sentences of the speech. The thesis must be stated and tells the audience what to expect in this speech. A thesis statement may encapsulate the main idea of a speech in just a sentence or two and be designed to give audiences a quick preview of what the entire speech will be about. The thesis statement should be a single, declarative statement followed by a separate preview statement. If you are a Harry Potter enthusiast, you may write a thesis statement (central idea) the following way using the above approach: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella-like story of a rise to fame.

Writing the Preview Statement

A preview statement (or series of statements) is a guide to your speech. This is the part of the speech that literally tells the audience exactly what main points you will cover. If you were to get on any freeway, there would be a green sign on the side of the road that tells you what cities are coming up—this is what your preview statement does; it tells the audience what points will be covered in the speech. Best of all, you would know what to look for! So, if we take our J.K Rowling example, the thesis and preview would look like this: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella-like rags-to-riches story. First, I will tell you about J.K. Rowling’s humble beginnings. Then, I will describe her personal struggles as a single mom. Finally, I will explain how she overcame adversity and became one of the richest women in the United Kingdom.

Writing the Body of Your Speech

Once you have finished the important work of deciding what your speech will be about, as well as formulating the purpose statement and crafting the thesis, you should turn your attention to writing the body of your speech. The body of your speech consists of 3–4 main points that support your thesis and help the audience to achieve the specific purpose. Creating main points helps to chunk the information you are sharing with your audience into an easy-to-understand organization. Choosing your main points will help you focus in on what information you want to share with the audience in order to prove your thesis. Since we can’t tell the audience everything about our topic, we need to choose our main points to make sure we can share the most important information with our audience. All of your main points are contained in the body, and normally this section is prepared well before you ever write the introduction or conclusion. The body of your speech will consume the largest amount of time to present, and it is the opportunity for you to elaborate on your supporting evidence, such as facts, statistics, examples, and opinions that support your thesis statement and do the work you have outlined in the specific purpose statement. Combining these various elements into a cohesive and compelling speech, however, is not without its difficulties, the first of which is deciding which elements to include and how they ought to be organized to best suit your purpose.

clearly states what it is you would like to achieve

“expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (O'Hair, Stewart, & Rubenstein, 2004)

single, declarative sentence that captures the essence or main point of your entire presentation

It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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8.4: The Topic and Thesis

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Keith Green, Ruth Fairchild, Bev Knudsen, & Darcy Lease-Gubrud

Keith Green, Ruth Fairchild, Bev Knudsen, & Darcy Lease-Gubrud
Ridgewater College via Minnesota State Colleges and Universities

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Learning Objectives

After completing this section, students should be able to:

explain how creating a speech is a holistic process.
develop a speech in the proper order .
create a speech using the appropriate lengths for sections.
apply topic selection criteria to the selection of a topic for an audience.
develop a specific speech purpose .
translate a specific speech purpose into a properly worded thesis statement .

Although there are "steps" to preparing a speech, a more appropriate way of thinking of speech preparation is as a dynamic process. Instead of seeing speech development as a linear process, it is better to see it as a holistic process of creating all components of the speech so they fit together as an effective whole. A puzzle metaphor demonstrates this approach.

As the model illustrates, the core of this dynamic process is the audience analysis, and the speech is built around our understanding of our audience. We then develop the content (selecting the topic, finding the content, and organizing the speech), and prepare the content for presentation (practice the delivery).

Although there is a sense of a linear process, sticking to some sort of artificial step process is not as important as making sure that all the pieces fit together as an effective, unified whole. Although we may have developed one area, as we prepare the whole speech, we may need to revisit earlier parts of the process and alter those to achieve a unified whole.

Figure $\PageIndex{1}$: Figure 1

While there are a variety of ways to organize a speech, the most common structure breaks the speech into four parts:

Introduction
Thesis/preview
Body of the speech

Portions of the Speech

The introduction, ending with the thesis/preview, comprises approximately 10% of the speech. The body of the speech is about 85% of the speech, and the remaining 5% is the conclusion. The percentages should be used as guidelines for the speaker, not as absolutes. The majority of the speaker’s efforts should be focused on relating the core information or arguments the speaker needs to share and the audience is there to hear. Since the body of the speech contains this core information, most of the time should be spent in that area.

Figure $\PageIndex{2}$: Figure 2

Order of development

In developing the speech, novice speakers often make the mistake of starting with the introduction. Since the introduction comes first, it seems logical to start there; however, this is wrong. Creating the thesis is the first step in good speech development. Until we know what the speech is about, we cannot effectively determine an introduction. Just as we cannot introduce a person we do not know, we cannot introduce a topic not yet developed. The most effective order of preparation is:

Thesis. Since the thesis defines what the speech is about and what it is not about, developing it first helps guide the speaker in developing the body, doing research, and staying properly focused.
Body. The body of the speech is the key content the audience is there to hear, so the speaker should spend a substantive amount of time researching, organizing, and fine-tuning this core content.
Introduction. A speech introduction is the most creative part of the process. Since it is intended to pull the audience into the thesis and prepare them for the body, by waiting until after developing the body, the speaker will have a clear sense of what the introduction should do. During research for the body, it is common to come across a quotation, example, or some other idea for the attention getting device of the introduction.
Conclusion. While it is the shortest part of a speech, it is very important as it is the last thing the audience will hear, leaving the audience with their final impression of the speech. This is developed last as there are ways to conclude a speech that are built on how the speaker begins the speech.

While this order of development is important, always remember the “puzzle” metaphor: we have to work to make all the parts fit together, so there can be a lot of revisiting parts to alter or fine tune them. Speech development is a dynamic process in which changing one part of the speech may have a ripple effect, affecting other parts. In the end, a good speaker makes sure that the speech is consistent, coherent, organized, and flows well for the audience.

One of the most challenging steps classroom students face when given the classic speech assignment is to select and narrow a topic to fit the time limits of the assignment.

Coming up with a topic “out of the blue” is quite difficult. Realistically, finding a topic for a classroom speech is far more difficult than finding one for a speech in a work or community setting.

The vast majority of presentations outside the classroom will be on topics in which the speaker is well versed and comfortable. If asked to speak, it will typically be to share knowledge within their field of expertise. If a business hires a Communication Studies instructor to present at a training session, they are clearly hiring them for expertise in communication. Even then, the speaker still has a responsibility to narrow to a specific topic, to adapt it to their audience and the occasion, and to fit the time limits. So outside of the initial step, determining the overall subject, speakers still have to go through the topic development process.

Figure $\PageIndex{3}$: Figure 3

Topic Selection Criteria

In selecting a topic, one of the most common mistakes novice speakers make to take a sender-based approach. This is assuming the audience has a strong interest in the same things the speaker feels passionate about. Just because a speaker may be deeply into video gaming does not inherently mean the audience shares that interest. To select a good topic, the speaker needs to be receiver-based and objectively consider what is most likely to be successful. While the speaker’s interest can certainly serve as a good starting point to identify a general topic, the specific topic and approach to the topic must be carefully considered.

There are four criteria to determine the appropriateness of a topic:

Audience Interest We need to select a topic we think will appeal to the specific audience. This may be a topic we know the audience will have an immediate interest in, or one in which the audience will have an interest once we develop the topic to some degree. Being receiver-based, the speaker must be honest in their assessment of the topic and the audience, careful not to project their own interests on the audience.
Speaker Interest Although audience interest is certainly key, the speaker must also have an interest in the topic. A lack of speaker interest can be deadly. If the speaker is unmotivated to develop and present the speech, the speech usually sounds as if the speaker is bored and does not care. The speaker loses their own sense of desire to do a good job. A good topic is one that has a healthy balance of audience interest and speaker interest.
Occasion Appropriateness We need to consider why the audience is gathered and select a topic that fits the occasion. If the audience is gathered at a business conference, learning new ways of interacting with clients, an informative topic on some aspect of communication skill may be appropriate. For a commencement address, talking about the dire state of the economy may not fit the celebratory nature of the event; the topic should invoke growth, opportunity, and an optimistic future. We want our topic to complement the reason the audience is gathered.
Time Limits The speaker must fit the speech into the given time limits. The speech needs to fill the allotted time, and yet it cannot exceed that given time. It is a core speaker responsibility to treat the audience with respect and to fill those time limits appropriately. Exceeding time limits is simply not an option. If a topic cannot be covered within a given time, the speaker has two options: limit the topic, or get a new topic. As we know from looking at culture, Americans are quite monochronic. We see time as a resource, like money, to be budgeted and spent wisely. When speeches end on time, we have gotten what we have paid for. If they run a little short, we may feel we got a deal, but if they run quite short, we feel we got cheated. The audience is spending their time on the speaker; give them their money’s worth. On the other end, if the speech runs overtime, the speaker is "stealing" time from the audience, taking our time resource without our permission. Time limits are very important in a monochronic culture.

Narrowing a Topic

Since the speaker needs to fit the speech into the allotted time, we need to move from a broader topic to a narrower, much more specific topic. Finding a specific topic is a process of analysis, selection, and narrowing. The goal of the process is to find a specific topic that fits the same criteria as discussed above: audience interest; speaker interest; occasion appropriateness; and time limits.

A good way to narrow the topic is to start with a broader topic and brainstorm a large list of sub-topics. Using the previous four criteria, narrow the topic to the best fit. If the topic is still too large, repeat the process as often as needed to reach a manageable size topic.

After finding that specific topic, develop the specific speech purpose . The specific speech purpose is the narrow, focused direction the speech will be taking . The function of the specific speech purpose is twofold: to identify what goes in the speech, and to identify what does not go in the speech. The specific speech purpose establishes the parameters of the speech. We use the parameters as guidance as to what to include in the speech and what to keep out of the speech. This is an important consideration. Unless the speaker keeps a tight rein on the development of the speech, the speech can get out of control, suddenly diverting into a different area or expanding beyond the time limit.

Figure $\PageIndex{4}$: Figure 4

For example:

After listening to my speech, the audience will be informed of how to write an effective resume.
After listening to my speech, the audience will be informed of alternative forms of financial aid.
After listening to my speech, the audience will be informed of creative ways of using macaroni and cheese.

For persuasion, the specific speech purposes would be slightly different, reflecting the idea of changing an audience's belief, attitude, or action:

After listening to my speech, the audience will be persuaded to donate blood.
After listening to my speech, the audience will be persuaded to vote for the school referendum.
After listening to my speech, the audience will be persuaded to use a designated driver.

Once the specific speech purpose has been developed, we can easily create the thesis . The thesis is the specific, concise statement of intent for the speech . It is the one, single sentence clearly stating exactly what the speech will be addressing. Converting the specific speech purpose to the thesis is simple:

"After listening to my speech, the audience will be informed of how to write an effective resume." becomes "Today I'll take you through the steps of writing an effective resume."
"After listening to my speech, the audience will be informed of alternative forms of financial aid." becomes "There are several alternate forms of financial aid for you to consider."
"After listening to my speech, the audience will be informed of creative ways of using macaroni and cheese." becomes "I'll show you several creative ways of using macaroni and cheese."
"After listening to my speech, the audience will be persuaded to donate blood." becomes "Today I'll show you why it is important that you donate blood."
"After listening to my speech, the audience will be persuaded to vote for the school referendum." becomes "Voting for the upcoming school referendum is important for the success of our schools."
" After listening to my speech, the audience will be persuaded to use a designated driver." becomes "When you go out partying, you should use a designated driver."

There are several traits of a good speech thesis:

Concise . The thesis is a simple, straightforward sentence clearly telling the audience what the speech is going to be about.
Grammatically simple . There is one subject and one predicate; it is not a compound sentence, nor a compound-complex sentence. The thesis is not a question.
Blatant . A speech thesis is more blunt and obvious than what we might use in writing.
Identifies the parameters of the speech . It tells the audience what the speaker will be doing; which, by definition, also tells the audience what the speaker is not doing.
Consistent with the speaker's overall speech purpose . The wording reflects the proper informative or persuasive tone.

The terms and concepts students should be familiar with from this section include:

Speech Development

Parts of the Speech

Portions of the speech
Audience interest
Speaker interest
Occasion appropriateness
Time limits

Specific Speech Purpose The Thesis

Grammatically simple
Identifies parameters
Consistent with purpose

Informative Speaking

The topic, purpose, and thesis.

Before any work can be done on crafting the body of your speech or presentation, you must first do some prep work—selecting a topic, formulating a purpose statement, and crafting a thesis statement. In doing so, you lay the foundation for your speech by making important decisions about what you will speak about and for what purpose you will speak. These decisions will influence and guide the entire speechwriting process, so it is wise to think carefully and critically during these beginning stages.

I think reading is important in any form. I think a person who’s trying to learn to like reading should start off reading about a topic they are interested in, or a person they are interested in. – Ice Cube

Questions for Selecting a Topic

What important events are occurring locally, nationally and internationally?
What do I care about most?
Is there someone or something I can advocate for?
What makes me angry/happy?
What beliefs/attitudes do I want to share?
Is there some information the audience needs to know?

Selecting a Topic

“The Reader” by Shakespearesmonkey. CC-BY-NC .

Generally, speakers focus on one or more interrelated topics—relatively broad concepts, ideas, or problems that are relevant for particular audiences. The most common way that speakers discover topics is by simply observing what is happening around them—at their school, in their local government, or around the world. This is because all speeches are brought into existence as a result of circumstances, the multiplicity of activities going on at any one given moment in a particular place. For instance, presidential candidates craft short policy speeches that can be employed during debates, interviews, or town hall meetings during campaign seasons. When one of the candidates realizes he or she will not be successful, the particular circumstances change and the person must craft different kinds of speeches—a concession speech, for example. In other words, their campaign for presidency, and its many related events, necessitates the creation of various speeches. Rhetorical theorist Lloyd Bitzer [1] describes this as the rhetorical situation. Put simply, the rhetorical situation is the combination of factors that make speeches and other discourse meaningful and a useful way to change the way something is. Student government leaders, for example, speak or write to other students when their campus is facing tuition or fee increases, or when students have achieved something spectacular, like lobbying campus administrators for lower student fees and succeeding. In either case, it is the situation that makes their speeches appropriate and useful for their audience of students and university employees. More importantly, they speak when there is an opportunity to change a university policy or to alter the way students think or behave in relation to a particular event on campus.

But you need not run for president or student government in order to give a meaningful speech. On the contrary, opportunities abound for those interested in engaging speech as a tool for change. Perhaps the simplest way to find a topic is to ask yourself a few questions. See the textbox entitled “Questions for Selecting a Topic” for a few questions that will help you choose a topic.

There are other questions you might ask yourself, too, but these should lead you to at least a few topical choices. The most important work that these questions do is to locate topics within your pre-existing sphere of knowledge and interest. David Zarefsky [2] also identifies brainstorming as a way to develop speech topics, a strategy that can be helpful if the questions listed in the textbox did not yield an appropriate or interesting topic.

Starting with a topic you are already interested in will likely make writing and presenting your speech a more enjoyable and meaningful experience. It means that your entire speechwriting process will focus on something you find important and that you can present this information to people who stand to benefit from your speech.

Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about conserving habitat for bog turtles. This is a very broad topic and could easily lead to a dozen different speeches. To resolve this problem, speakers must also consider the audience to whom they will speak, the scope of their presentation, and the outcome they wish to achieve. If the bog turtle enthusiast knows that she will be talking to a local zoning board and that she hopes to stop them from allowing businesses to locate on important bog turtle habitat, her topic can easily morph into something more specific. Now, her speech topic is two-pronged: bog turtle habitat and zoning rules.

Formulating the Purpose Statements

“Bog turtle sunning” by U.S. Fish and Wildlife Service. Public domain.

By honing in on a very specific topic, you begin the work of formulating your purpose statement . In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to inspire, to celebrate, to mourn, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve.” [3] For instance, the bog turtle habitat activist might write the following specific purpose statement: At the end of my speech, the Clarke County Zoning Commission will understand that locating businesses in bog turtle habitat is a poor choice with a range of negative consequences. In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do.

Success demands singleness of purpose. – Vince Lombardi

Writing the Thesis Statement

The specific purpose statement is a tool that you will use as you write your talk, but it is unlikely that it will appear verbatim in your speech. Instead, you will want to convert the specific purpose statement into a thesis statement that you will share with your audience. A thesis statement encapsulates the main points of a speech in just a sentence or two, and it is designed to give audiences a quick preview of what the entire speech will be about. The thesis statement for a speech, like the thesis of a research- based essay, should be easily identifiable and ought to very succinctly sum up the main points you will present. Moreover, the thesis statement should reflect the general purpose of your speech; if your purpose is to persuade or educate, for instance, the thesis should alert audience members to this goal. The bog turtle enthusiast might prepare the following thesis statement based on her specific purpose statement: Bog turtle habitats are sensitive to a variety of activities, but land development is particularly harmful to unstable habitats. The Clarke County Zoning Commission should protect bog turtle habitats by choosing to prohibit business from locating in these habitats. In this example, the thesis statement outlines the main points and implies that the speaker will be arguing for certain zoning practices.

Bitzer, L. (1968). The rhetorical situation. Philosophy & Rhetoric , 1 (1), 1 – 14. ↵
Zarefsky, D. (2010). Public speaking: Strategies for success (6th edition). Boston: Allyn & Bacon. ↵
O’Hair, D., Stewart, R., Rubenstein, H. (2004). A speaker’s guidebook: Text and reference (2nd edition). Boston: Bedford/St. Martin’s. ↵
Chapter 8 The Topic, Purpose, and Thesis. Authored by : Joshua Trey Barnett. Provided by : University of Indiana, Bloomington, IN. Located at : http://publicspeakingproject.org/psvirtualtext.html . Project : The Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
The Reader. Authored by : Shakespearesmonkey. Located at : https://www.flickr.com/photos/shakespearesmonkey/4939289974/ . License : CC BY-NC: Attribution-NonCommercial
Image of a bog turtle . Authored by : R. G. Tucker, Jr.. Provided by : United States Fish and Wildlife Service. Located at : http://commons.wikimedia.org/wiki/File:Bog_turtle_sunning.jpg . License : Public Domain: No Known Copyright

Planning and Presenting an Informative Speech

In this guide, you can learn about the purposes and types of informative speeches, about writing and delivering informative speeches, and about the parts of informative speeches.

Purposes of Informative Speaking

Informative speaking offers you an opportunity to practice your researching, writing, organizing, and speaking skills. You will learn how to discover and present information clearly. If you take the time to thoroughly research and understand your topic, to create a clearly organized speech, and to practice an enthusiastic, dynamic style of delivery, you can be an effective "teacher" during your informative speech. Finally, you will get a chance to practice a type of speaking you will undoubtedly use later in your professional career.

The purpose of the informative speech is to provide interesting, useful, and unique information to your audience. By dedicating yourself to the goals of providing information and appealing to your audience, you can take a positive step toward succeeding in your efforts as an informative speaker.

Major Types of Informative Speeches

In this guide, we focus on informative speeches about:

These categories provide an effective method of organizing and evaluating informative speeches. Although they are not absolute, these categories provide a useful starting point for work on your speech.

In general, you will use four major types of informative speeches. While you can classify informative speeches many ways, the speech you deliver will fit into one of four major categories.

Speeches about Objects

Speeches about objects focus on things existing in the world. Objects include, among other things, people, places, animals, or products.

Because you are speaking under time constraints, you cannot discuss any topic in its entirety. Instead, limit your speech to a focused discussion of some aspect of your topic.

Some example topics for speeches about objects include: the Central Intelligence Agency, tombstones, surgical lasers, Franklin Delano Roosevelt, the pituitary gland, and lemmings.

To focus these topics, you could give a speech about Franklin Delano Roosevelt and efforts to conceal how he suffered from polio while he was in office. Or, a speech about tombstones could focus on the creation and original designs of grave markers.

Speeches about Processes

Speeches about processes focus on patterns of action. One type of speech about processes, the demonstration speech, teaches people "how-to" perform a process. More frequently, however, you will use process speeches to explain a process in broader terms. This way, the audience is more likely to understand the importance or the context of the process.

A speech about how milk is pasteurized would not teach the audience how to milk cows. Rather, this speech could help audience members understand the process by making explicit connections between patterns of action (the pasteurization process) and outcomes (a safe milk supply).

Other examples of speeches about processes include: how the Internet works (not "how to work the Internet"), how to construct a good informative speech, and how to research the job market. As with any speech, be sure to limit your discussion to information you can explain clearly and completely within time constraints.

Speeches about Events

Speeches about events focus on things that happened, are happening, or will happen. When speaking about an event, remember to relate the topic to your audience. A speech chronicling history is informative, but you should adapt the information to your audience and provide them with some way to use the information. As always, limit your focus to those aspects of an event that can be adequately discussed within the time limitations of your assignment.

Examples of speeches about events include: the 1963 Civil Rights March on Washington, Groundhog's Day, the Battle of the Bulge, the World Series, and the 2000 Presidential Elections.

Speeches about Concepts

Speeches about concepts focus on beliefs, ideas, and theories. While speeches about objects, processes, and events are fairly concrete, speeches about concepts are more abstract. Take care to be clear and understandable when creating and presenting a speech about a concept. When selecting a concept, remember you are crafting an informative speech. Often, speeches about concepts take on a persuasive tone. Focus your efforts toward providing unbiased information and refrain from making arguments. Because concepts can be vague and involved, limit your speech to aspects that can be readily explained and understood within the time limits.

Some examples of topics for concept speeches include: democracy, Taoism, principles of feminism, the philosophy of non-violent protest, and the Big Bang theory.

Strategies for Selecting a Topic

In many cases, circumstances will dictate the topic of your speech. However, if the topic has not been assigned or if you are having difficulty figuring out how to frame your topic as an informative speech,the following may be useful.

Begin by thinking of your interests. If you have always loved art, contemplate possible topics dealing with famous artists, art works, or different types of art. If you are employed, think of aspects of your job or aspects of your employer's business that would be interesting to talk about. While you cannot substitute personal experience for detailed research, your own experience can supplement your research and add vitality to your presentation. Choose one of the items below to learn more about selecting a topic.

Learn More about an Unfamiliar Topic

You may benefit more by selecting an unfamiliar topic that interests you. You can challenge yourself by choosing a topic you'd like to learn about and to help others understand it. If the Buddhist religion has always been an interesting and mysterious topic to you, research the topic and create a speech that offers an understandable introduction to the religion. Remember to adapt Buddhism to your audience and tell them why you think this information is useful to them. By taking this approach, you can learn something new and learn how to synthesize new information for your audience.

Think about Previous Classes

You might find a topic by thinking of classes you have taken. Think back to concepts covered in those classes and consider whether they would serve as unique, interesting, and enlightening topics for the informative speech. In astronomy, you learned about red giants. In history, you learned about Napoleon. In political science, you learned about The Federalist Papers. Past classes serve as rich resources for informative speech topics. If you make this choice, use your class notes and textbook as a starting point. To fully develop the content, you will need to do extensive research and perhaps even a few interviews.

Talk to Others

Topic selection does not have to be an individual effort. Spend time talking about potential topics with classmates or friends. This method can be extremely effective because other people can stimulate further ideas when you get stuck. When you use this method, always keep the basic requirements and the audience in mind. Just because you and your friend think home-brew is a great topic does not mean it will enthrall your audience or impress your instructor. While you talk with your classmates or friends, jot notes about potential topics and create a master list when you exhaust the possibilities. From this list, choose a topic with intellectual merit, originality, and potential to entertain while informing.

Framing a Thesis Statement

Once you settle on a topic, you need to frame a thesis statement. Framing a thesis statement allows you to narrow your topic, and in turns allows you to focus your research in this specific area, saving you time and trouble in the process.

Selecting a topic and focusing it into a thesis statement can be a difficult process. Fortunately, a number of useful strategies are available to you.

Thesis Statement Purpose

The thesis statement is crucial for clearly communicating your topic and purpose to the audience. Be sure to make the statement clear, concise, and easy to remember. Deliver it to the audience and use verbal and nonverbal illustrations to make it stand out.

Strategies For Framing a Thesis Statement

Focus on a specific aspect of your topic and phrase the thesis statement in one clear, concise, complete sentence, focusing on the audience. This sentence sets a goal for the speech. For example, in a speech about art, the thesis statement might be: "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh." This statement establishes that the speech will inform the audience about the early works of one great artist. The thesis statement is worded conversationally and included in the delivery of the speech.

Thesis Statement and Audience

The thesis appears in the introduction of the speech so that the audience immediately realizes the speaker's topic and goal. Whatever the topic may be, you should attempt to create a clear, focused thesis statement that stands out and could be repeated by every member of your audience. It is important to refer to the audience in the thesis statement; when you look back at the thesis for direction, or when the audience hears the thesis, it should be clear that the most important goal of your speech is to inform the audience about your topic. While the focus and pressure will be on you as a speaker, you should always remember that the audience is the reason for presenting a public speech.

Avoid being too trivial or basic for the average audience member. At the same time, avoid being too technical for the average audience member. Be sure to use specific, concrete terms that clearly establish the focus of your speech.

Thesis Statement and Delivery

When creating the thesis statement, be sure to use a full sentence and frame that sentence as a statement, not as a question. The full sentence, "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh," provides clear direction for the speech, whereas the fragment "van Gogh" says very little about the purpose of the speech. Similarly, the question "Who was Vincent van Gogh?" does not adequately indicate the direction the speech will take or what the speaker hopes to accomplish.

If you limit your thesis statement to one distinct aspect of the larger topic, you are more likely to be understood and to meet the time constraints.

Researching Your Topic

As you begin to work on your informative speech, you will find that you need to gather additional information. Your instructor will most likely require that you locate relevant materials in the library and cite those materials in your speech. In this section, we discuss the process of researching your topic and thesis.

Conducting research for a major informative speech can be a daunting task. In this section, we discuss a number of strategies and techniques that you can use to gather and organize source materials for your speech.

Gathering Materials

Gathering materials can be a daunting task. You may want to do some research before you choose a topic. Once you have a topic, you have many options for finding information. You can conduct interviews, write or call for information from a clearinghouse or public relations office, and consult books, magazines, journals, newspapers, television and radio programs, and government documents. The library will probably be your primary source of information. You can use many of the libraries databases or talk to a reference librarian to learn how to conduct efficient research.

Taking Notes

While doing your research, you may want to carry notecards. When you come across a useful passage, copy the source and the information onto the notecard or copy and paste the information. You should maintain a working bibliography as you research so you always know which sources you have consulted and so the process of writing citations into the speech and creating the bibliography will be easier. You'll need to determine what information-recording strategies work best for you. Talk to other students, instructors, and librarians to get tips on conducting efficient research. Spend time refining your system and you will soon be able to focus on the information instead of the record-keeping tasks.

Citing Sources Within Your Speech

Consult with your instructor to determine how much research/source information should be included in your speech. Realize that a source citation within your speech is defined as a reference to or quotation from material you have gathered during your research and an acknowledgement of the source. For example, within your speech you might say: "As John W. Bobbitt said in the December 22, 1993, edition of the Denver Post , 'Ouch!'" In this case, you have included a direct quotation and provided the source of the quotation. If you do not quote someone, you might say: "After the first week of the 1995 baseball season, attendance was down 13.5% from 1994. This statistic appeared in the May 7, 1995, edition of the Denver Post ." Whatever the case, whenever you use someone else's ideas, thoughts, or words, you must provide a source citation to give proper credit to the creator of the information. Failure to cite sources can be interpreted as plagiarism which is a serious offense. Upon review of the specific case, plagiarism can result in failure of the assignment, the course, or even dismissal from the University. Take care to cite your sources and give credit where it is due.

Creating Your Bibliography

As with all aspects of your speech, be sure to check with your instructor to get specific details about the assignment.

Generally, the bibliography includes only those sources you cited during the speech. Don't pad the bibliography with every source you read, saw on the shelf, or heard of from friends. When you create the bibliography, you should simply go through your complete sentence outline and list each source you cite. This is also a good way to check if you have included enough reference material within the speech. You will need to alphabetize the bibiography by authors last name and include the following information: author's name, article title, publication title, volume, date, page number(s). You may need to include additional information; you need to talk with your instructor to confirm the required bibliographical format.

Some Cautions

When doing research, use caution in choosing your sources. You need to determine which sources are more credible than others and attempt to use a wide variety of materials. The broader the scope of your research, the more impressive and believable your information. You should draw from different sources (e.g., a variety of magazines-- Time, Newsweek, US News & World Report, National Review, Mother Jones ) as well as different types of sources (i.e., use interviews, newspapers, periodicals, and books instead of just newspapers). The greater your variety, the more apparent your hard work and effort will be. Solid research skills result in increased credibility and effectiveness for the speaker.

Structuring an Informative Speech

Typically, informative speeches have three parts:

Introduction

In this section, we discuss the three parts of an informative speech, calling attention to specific elements that can enhance the effectiveness of your speech. As a speaker, you will want to create a clear structure for your speech. In this section, you will find discussions of the major parts of the informative speech.

The introduction sets the tone of the entire speech. The introduction should be brief and to-the-point as it accomplishes these several important tasks. Typically, there are six main components of an effective introduction:

Attention Getters

Thesis statement, audience adaptation, credibility statement, transition to the body.

As in any social situation, your audience makes strong assumptions about you during the first eight or ten seconds of your speech. For this reason, you need to start solidly and launch the topic clearly. Focus your efforts on completing these tasks and moving on to the real information (the body) of the speech. Typically, there are six main components of an effective introduction. These tasks do not have to be handled in this order, but this layout often yields the best results.

The attention-getter is designed to intrigue the audience members and to motivate them to listen attentively for the next several minutes. There are infinite possibilities for attention-getting devices. Some of the more common devices include using a story, a rhetorical question, or a quotation. While any of these devices can be effective, it is important for you to spend time strategizing, creating, and practicing the attention-getter.

Most importantly, an attention-getter should create curiosity in the minds of your listeners and convince them that the speech will be interesting and useful. The wording of your attention-getter should be refined and practiced. Be sure to consider the mood/tone of your speech; determine the appropriateness of humor, emotion, aggressiveness, etc. Not only should the words get the audiences attention, but your delivery should be smooth and confident to let the audience know that you are a skilled speaker who is prepared for this speech.

The crowd was wild. The music was booming. The sun was shining. The cash registers were ringing.

This story-like re-creation of the scene at a Farm Aid concert serves to engage the audience and causes them to think about the situation you are describing. Touching stories or stories that make audience members feel involved with the topic serve as good attention-getters. You should tell a story with feeling and deliver it directly to the audience instead of reading it off your notecards.

Example Text : One dark summer night in 1849, a young woman in her 20's left Bucktown, Maryland, and followed the North Star. What was her name? Harriet Tubman. She went back some 19 times to rescue her fellow slaves. And as James Blockson relates in a 1984 issue of National Geographic , by the end of her career, she had a $40,000.00 price on her head. This was quite a compliment from her enemies (Blockson 22).

Rhetorical Question

Rhetorical questions are questions designed to arouse curiosity without requiring an answer. Either the answer will be obvious, or if it isn't apparent, the question will arouse curiosity until the presentation provides the answer.

An example of a rhetorical question to gain the audiences attention for a speech about fly-fishing is, "Have you ever stood in a freezing river at 5 o'clock in the morning by choice?"

Example Text: Have you ever heard of a railroad with no tracks, with secret stations, and whose conductors were considered criminals?

A quotation from a famous person or from an expert on your topic can gain the attention of the audience. The use of a quotation immediately launches you into the speech and focuses the audience on your topic area. If it is from a well-known source, cite the author first. If the source is obscure, begin with the quote itself.

Example Text : "No day dawns for the slave, nor is it looked for. It is all night--night forever . . . ." (Pause) This quote was taken from Jermain Loguen, a fugitive who was the son of his Tennessee master and a slave woman.

Unusual Statement

Making a statement that is unusual to the ears of your listeners is another possibility for gaining their attention.

Example Text : "Follow the drinking gourd. That's what I said, friend, follow the drinking gourd." This phrase was used by slaves as a coded message to mean the Big Dipper, which revealed the North Star, and pointed toward freedom.

You might chose to use tasteful humor which relates to the topic as an effective way to attract the audience both to you and the subject at hand.

Example Text : "I'm feeling boxed in." [PAUSE] I'm not sure, but these may have been Henry "Box" Brown's very words after being placed on his head inside a box which measured 3 feet by 2 feet by 2 1\2 feet for what seemed to him like "an hour and a half." He was shipped by Adams Express to freedom in Philadelphia (Brown 60,92; Still 10).

Shocking Statistic

Another possibility to consider is the use of a factual statistic intended to grab your listener's attention. As you research the topic you've picked, keep your eyes open for statistics that will have impact.

Example Text : Today, John Elway's talents are worth millions, but in 1840 the price of a human life, a slave, was worth $1,000.00.

Example Text : Today I'd like to tell you about the Underground Railroad.

In your introduction, you need to adapt your speech to your audience. To keep audience members interested, tell them why your topic is important to them. To accomplish this task, you need to undertake audience analysis prior to creating the speech. Figure out who your audience members are, what things are important to them, what their biases may be, and what types of subjects/issues appeal to them. In the context of this class, some of your audience analysis is provided for you--most of your listeners are college students, so it is likely that they place some value on education, most of them are probably not bathing in money, and they live in Colorado. Consider these traits when you determine how to adapt to your audience.

As you research and write your speech, take note of references to issues that should be important to your audience. Include statements about aspects of your speech that you think will be of special interest to the audience in the introduction. By accomplishing this task, you give your listeners specific things with which they can identify. Audience adaptation will be included throughout the speech, but an effective introduction requires meaningful adaptation of the topic to the audience.

You need to find ways to get the members of your audience involved early in the speech. The following are some possible options to connect your speech to your audience:

Reference to the Occasion

Consider how the occasion itself might present an opportunity to heighten audience receptivity. Remind your listeners of an important date just passed or coming soon.

Example Text : This January will mark the 130th anniversary of a "giant interracial rally" organized by William Still which helped to end streetcar segregation in the city of Philadelphia (Katz i).

Reference to the Previous Speaker

Another possibility is to refer to a previous speaker to capitalize on the good will which already has been established or to build on the information presented.

Example Text : As Alice pointed out last week in her speech on the Olympic games of the ancient world, history can provide us with fascinating lessons.

The credibility statement establishes your qualifications as a speaker. You should come up with reasons why you are someone to listen to on this topic. Why do you have special knowledge or understanding of this topic? What can the audience learn from you that they couldn't learn from someone else? Credibility statements can refer to your extensive research on a topic, your life-long interest in an issue, your personal experience with a thing, or your desire to better the lives of your listeners by sifting through the topic and providing the crucial information.

Remember that Aristotle said that credibility, or ethos, consists of good sense, goodwill, and good moral character. Create the feeling that you possess these qualities by creatively stating that you are well-educated about the topic (good sense), that you want to help each member of the audience (goodwill), and that you are a decent person who can be trusted (good moral character). Once you establish your credibility, the audience is more likely to listen to you as something of an expert and to consider what you say to be the truth. It is often effective to include further references to your credibility throughout the speech by subtly referring to the traits mentioned above.

Show your listeners that you are qualified to speak by making a specific reference to a helpful resource. This is one way to demonstrate competence.

Example Text : In doing research for this topic, I came across an account written by one of these heroes that has deepened my understanding of the institution of slavery. Frederick Douglass', My Bondage and My Freedom, is the account of a man whose master's kindness made his slavery only more unbearable.

Your listeners want to believe that you have their best interests in mind. In the case of an informative speech, it is enough to assure them that this will be an interesting speech and that you, yourself, are enthusiastic about the topic.

Example Text : I hope you'll enjoy hearing about the heroism of the Underground Railroad as much as I have enjoyed preparing for this speech.

Preview the Main Points

The preview informs the audience about the speech's main points. You should preview every main body point and identify each as a separate piece of the body. The purpose of this preview is to let the audience members prepare themselves for the flow of the speech; therefore, you should word the preview clearly and concisely. Attempt to use parallel structure for each part of the preview and avoid delving into the main point; simply tell the audience what the main point will be about in general.

Use the preview to briefly establish your structure and then move on. Let the audience get a taste of how you will divide the topic and fulfill the thesis and then move on. This important tool will reinforce the information in the minds of your listeners. Here are two examples of a preview:

Simply identify the main points of the speech. Cover them in the same order that they will appear in the body of the presentation.

For example, the preview for a speech about kites organized topically might take this form: "First, I will inform you about the invention of the kite. Then, I will explain the evolution of the kite. Third, I will introduce you to the different types of kites. Finally, I will inform you about various uses for kites." Notice that this preview avoids digressions (e.g., listing the various uses for kites); you will take care of the deeper information within the body of the speech.

Example Text : I'll tell you about motivations and means of escape employed by fugitive slaves.

Chronological

For example, the preview for a speech about the Pony Express organized chronologically might take this form: "I'll talk about the Pony Express in three parts. First, its origins, second, its heyday, and third, how it came to an end." Notice that this preview avoids digressions (e.g., listing the reasons why the Pony Express came to an end); you will cover the deeper information within the body of the speech.

Example Text : I'll talk about it in three parts. First, its origins, second, its heyday, and third, how it came to an end.

After you accomplish the first five components of the introduction, you should make a clean transition to the body of the speech. Use this transition to signal a change and prepare the audience to begin processing specific topical information. You should round out the introduction, reinforce the excitement and interest that you created in the audience during the introduction, and slide into the first main body point.

Strategic organization helps increase the clarity and effectiveness of your speech. Four key issues are discussed in this section:

Organizational Patterns

Connective devices, references to outside research.

The body contains the bulk of information in your speech and needs to be clearly organized. Without clear organization, the audience will probably forget your information, main points, perhaps even your thesis. Some simple strategies will help you create a clear, memorable speech. Below are the four key issues used in organizing a speech.

Once you settle on a topic, you should decide which aspects of that topic are of greatest importance for your speech. These aspects become your main points. While there is no rule about how many main points should appear in the body of the speech, most students go with three main points. You must have at least two main points; aside from that rule, you should select your main points based on the importance of the information and the time limitations. Be sure to include whatever information is necessary for the audience to understand your topic. Also, be sure to synthesize the information so it fits into the assigned time frame. As you choose your main points, try to give each point equal attention within the speech. If you pick three main points, each point should take up roughly one-third of the body section of your speech.

There are four basic patterns of organization for an informative speech.

Chronological order
Spatial order
Causal order
Topical order

There are four basic patterns of organization for an informative speech. You can choose any of these patterns based on which pattern serves the needs of your speech.

Chronological Order

A speech organized chronologically has main points oriented toward time. For example, a speech about the Farm Aid benefit concert could have main points organized chronologically. The first main point focuses on the creation of the event; the second main point focuses on the planning stages; the third point focuses on the actual performance/concert; and the fourth point focuses on donations and assistance that resulted from the entire process. In this format, you discuss main points in an order that could be followed on a calendar or a clock.

Spatial Order

A speech organized spatially has main points oriented toward space or a directional pattern. The Farm Aid speech's body could be organized in spatial order. The first main point discusses the New York branch of the organization; the second main point discusses the Midwest branch; the third main point discusses the California branch of Farm Aid. In this format, you discuss main points in an order that could be traced on a map.

Causal Order

A speech organized causally has main points oriented toward cause and effect. The main points of a Farm Aid speech organized causally could look like this: the first main point informs about problems on farms and the need for monetary assistance; the second main point discusses the creation and implementation of the Farm Aid program. In this format, you discuss main points in an order that alerts the audience to a problem or circumstance and then tells the audience what action resulted from the original circumstance.

Topical Order

A speech organized topically has main points organized more randomly by sub-topics. The Farm Aid speech could be organized topically: the first main point discusses Farm Aid administrators; the second main point discusses performers; the third main point discusses sponsors; the fourth main point discusses audiences. In this format, you discuss main points in a more random order that labels specific aspects of the topic and addresses them in separate categories. Most speeches that are not organized chronologically, spatially, or causally are organized topically.

Within the body of your speech, you need clear internal structure. Connectives are devices used to create a clear flow between ideas and points within the body of your speech--they serve to tie the speech together. There are four main types of connective devices:

Transitions

Internal previews, internal summaries.

Within the body of your speech, you need clear internal structure. Think of connectives as hooks and ladders for the audience to use when moving from point-to-point within the body of your speech. These devices help re-focus the minds of audience members and remind them of which main point your information is supporting. The four main types of connective devices are:

Transitions are brief statements that tell the audience to shift gears between ideas. Transitions serve as the glue that holds the speech together and allow the audience to predict where the next portion of the speech will go. For example, once you have previewed your main points and you want to move from the introduction to the body of the Farm Aid speech, you might say: "To gain an adequate understanding of the intricacies of this philanthropic group, we need to look at some specific information about Farm Aid. We'll begin by looking at the administrative branch of this massive fund-raising organization."

Internal previews are used to preview the parts of a main point. Internal previews are more focused than, but serve the same purpose as, the preview you will use in the introduction of the speech. For example, you might create an internal preview for the complex main point dealing with Farm Aid performers: "In examining the Farm Aid performers, we must acknowledge the presence of entertainers from different genres of music--country and western, rhythm and blues, rock, and pop." The internal preview provides specific information for the audience if a main point is complex or potentially confusing.

Internal summaries are the reverse of internal previews. Internal summaries restate specific parts of a main point. To internally summarize the main point dealing with Farm Aid performers, you might say: "You now know what types of people perform at the Farm Aid benefit concerts. The entertainers come from a wide range of musical genres--country and western, rhythm and blues, rock, and pop." When using both internal previews and internal summaries, be sure to stylize the language in each so you do not become redundant.

Signposts are brief statements that remind the audience where you are within the speech. If you have a long point, you may want to remind the audience of what main point you are on: "Continuing my discussion of Farm Aid performers . . . "

When organizing the body of your speech, you will integrate several references to your research. The purpose of the informative speech is to allow you and the audience to learn something new about a topic. Additionally, source citations add credibility to your ideas. If you know a lot about rock climbing and you cite several sources who confirm your knowledge, the audience is likely to see you as a credible speaker who provides ample support for ideas.

Without these references, your speech is more like a story or a chance for you to say a few things you know. To complete this assignment satisfactorily, you must use source citations. Consult your textbook and instructor for specific information on how much supporting material you should use and about the appropriate style for source citations.

While the conclusion should be brief and tight, it has a few specific tasks to accomplish:

Re-assert/Reinforce the Thesis

Review the main points, close effectively.

Take a deep breath! If you made it to the conclusion, you are on the brink of finishing. Below are the tasks you should complete in your conclusion:

When making the transition to the conclusion, attempt to make clear distinctions (verbally and nonverbally) that you are now wrapping up the information and providing final comments about the topic. Refer back to the thesis from the introduction with wording that calls the original thesis into memory. Assert that you have accomplished the goals of your thesis statement and create the feeling that audience members who actively considered your information are now equipped with an understanding of your topic. Reinforce whatever mood/tone you chose for the speech and attempt to create a big picture of the speech.

Within the conclusion, re-state the main points of the speech. Since you have used parallel wording for your main points in the introduction and body, don't break that consistency in the conclusion. Frame the review so the audience will be reminded of the preview and the developed discussion of each main point. After the review, you may want to create a statement about why those main points fulfilled the goals of the speech.

Finish strongly. When you close your speech, craft statements that reinforce the message and leave the audience with a clear feeling about what was accomplished with your speech. You might finalize the adaptation by discussing the benefits of listening to the speech and explaining what you think audience members can do with the information.

Remember to maintain an informative tone for this speech. You should not persuade about beliefs or positions; rather, you should persuade the audience that the speech was worthwhile and useful. For greatest effect, create a closing line or paragraph that is artistic and effective. Much like the attention-getter, the closing line needs to be refined and practiced. Your close should stick with the audience and leave them interested in your topic. Take time to work on writing the close well and attempt to memorize it so you can directly address the audience and leave them thinking of you as a well-prepared, confident speaker.

Outlining an Informative Speech

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech. In this section, we discuss both types of outlines.

The Complete Sentence Outline

A complete sentence outline may not be required for your presentation. The following information is useful, however, in helping you prepare your speech.

The complete sentence outline helps you organize your material and thoughts and it serves as an excellent copy for editing the speech. The complete sentence outline is just what it sounds like: an outline format including every complete sentence (not fragments or keywords) that will be delivered during your speech.

Writing the Outline

You should create headings for the introduction, body, and conclusion and clearly signal shifts between these main speech parts on the outline. Use standard outline format. For instance, you can use Roman numerals, letters, and numbers to label the parts of the outline. Organize the information so the major headings contain general information and the sub-headings become more specific as they descend. Think of the outline as a funnel: you should make broad, general claims at the top of each part of the outline and then tighten the information until you have exhausted the point. Do this with each section of the outline. Be sure to consult with your instructor about specific aspects of the outline and refer to your course book for further information and examples.

Using the Outline

If you use this outline as it is designed to be used, you will benefit from it. You should start the outline well before your speech day and give yourself plenty of time to revise it. Attempt to have the final, clean copies ready two or three days ahead of time, so you can spend a day or two before your speech working on delivery. Prepare the outline as if it were a final term paper.

The Speaking Outline

Depending upon the assignment and the instructor, you may use a speaking outline during your presentation. The following information will be helpful in preparing your speech through the use of a speaking outline.

This outline should be on notecards and should be a bare bones outline taken from the complete sentence outline. Think of the speaking outline as train tracks to guide you through the speech.

Many speakers find it helpful to highlight certain words/passages or to use different colors for different parts of the speech. You will probably want to write out long or cumbersome quotations along with your source citation. Many times, the hardest passages to learn are those you did not write but were spoken by someone else. Avoid the temptation to over-do the speaking outline; many speakers write too much on the cards and their grades suffer because they read from the cards.

The best strategy for becoming comfortable with a speaking outline is preparation. You should prepare well ahead of time and spend time working with the notecards and memorizing key sections of your speech (the introduction and conclusion, in particular). Try to become comfortable with the extemporaneous style of speaking. You should be able to look at a few keywords on your outline and deliver eloquent sentences because you are so familiar with your material. You should spend approximately 80% of your speech making eye-contact with your audience.

Delivering an Informative Speech

For many speakers, delivery is the most intimidating aspect of public speaking. Although there is no known cure for nervousness, you can make yourself much more comfortable by following a few basic delivery guidelines. In this section, we discuss those guidelines.

The Five-Step Method for Improving Delivery

Read aloud your full-sentence outline. Listen to what you are saying and adjust your language to achieve a good, clear, simple sentence structure.
Practice the speech repeatedly from the speaking outline. Become comfortable with your keywords to the point that what you say takes the form of an easy, natural conversation.
Practice the speech aloud...rehearse it until you are confident you have mastered the ideas you want to present. Do not be concerned about "getting it just right." Once you know the content, you will find the way that is most comfortable for you.
Practice in front of a mirror, tape record your practice, and/or present your speech to a friend. You are looking for feedback on rate of delivery, volume, pitch, non-verbal cues (gestures, card-usage, etc.), and eye-contact.
Do a dress rehearsal of the speech under conditions as close as possible to those of the actual speech. Practice the speech a day or two before in a classroom. Be sure to incorporate as many elements as possible in the dress rehearsal...especially visual aids.

It should be clear that coping with anxiety over delivering a speech requires significant advanced preparation. The speech needs to be completed several days beforehand so that you can effectively employ this five-step plan.

Anderson, Thad, & Ron Tajchman. (1994). Informative Speaking. Writing@CSU . Colorado State University. https://writing.colostate.edu/guides/guide.cfm?guideid=52

My Speech Class

Public Speaking Tips & Speech Topics

Writing a Thesis Statement – Template & Examples

Amanda Green was born in a small town in the west of Scotland, where everyone knows everyone. I joined the Toastmasters 15 years ago, and I served in nearly every office in the club since then. I love helping others gain confidence and skills they can apply in every day life.

The thesis statement aims to inform your readers what your essay or speech will cover. It provides contexts and limitations on your topic.

Your thesis statement can make or break your essay. Even though it’s only one to two sentences short, it’s still the most challenging part of your paper to write. Follow these templates and examples when writing your thesis statement.

What Is a Thesis Statement?

Whether in high school or college, you’ve probably heard of the term thesis statement when writing school essays. A thesis statement is a single idea found in the introductory paragraph of every piece.

As the secret to a strong essay outline, this statement sums up the central idea of your essay. It informs the reader how you will analyze, argue, or describe a subject matter. It also directly answers the question, “What is your paper all about?”

A weak thesis statement won’t be able to tell the reader what to expect from your paper. The thesis statement is also different from the topic sentence, which is a sentence summing up every body paragraph.

Why Your Essay Needs a Thesis Statement

It would help if you spent extra time writing an effective thesis statement in your essays so that the readers will know its scope. The thesis also informs the readers of your ideas on your paper, especially if you’re writing academic papers like analytical or argumentative essays.

A clear thesis statement will make the audience understand your stance if you’re writing about a debatable topic. It will ensure that your relevant evidence is related to the paper and that your ideas can be tested.

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Where to Put the Thesis Statement

Thesis statements usually appear at the end of the essay introduction and before the body paragraphs.

Thesis statements are usually generated once you’ve decided on the type of essay you’re making, whether it’s an informative or argumentative essay. It would help if you also decided on the topic of your entire paper before writing the direct statement.

Tips for Writing a Thesis Statement

Consider these tips and examples when writing a thesis statement for your essay.

Determine the Type of Paper You’re Writing

Different types of papers require different methods for writing a thesis statement. Once you understand the formula, you’ll develop a strong thesis that can be supported by substantial evidence.

An argumentative thesis statement should state the position you argue for or against with all the key points. Here are some argumentative thesis statement examples.

The war on drugs has more disadvantages than advantages because it leads to the criminalization of drug users, mandatory sentencing, and excessive imprisonment levels that directly impact the poor.
The federal government should regulate the size of chips and sodas because of the health effects of junk food.

Meanwhile, an expository paper aims to explain. That means there should be no opinion or persuasion in this sentence. Take a look at these expository thesis statement examples.

The government allots most of its budget to the military rather than the education system or food security.
The rate of suicide is higher among men than women.

An analytical essay focuses on exploring a concept in-depth. That means the thesis statement may serve as a summary of your analysis. Here are some analytical thesis statement examples.

The implications of Olivia Wilde’s movie, Don’t Worry Darling, contributes to notions of liberal feminism.
In modern times, Korean music is heavily influencing the consumption of Filipinos.

Ask a Question

Don’t forget to ask a question whenever you write a thesis statement for your paper. If the professor assigns a topic to you, the assignment question may serve as a guide to your thesis. But if they haven’t assigned a topic, you should think about what you want to discuss and turn it into an interrogative statement.

Here are a few quick sample questions based on the types of thesis statements you will produce.

Argumentative thesis question: Should cigarettes and other tobacco products be outlawed?
Expository thesis question: What are the health effects of a lack of sleep?
Analytical thesis question: How are Virginia Woolf’s works relevant to modern times?

Below is a sample thesis statement for the analytical thesis question.

Virginia Woolf’s novels and essays have shaped women’s writing, artistic theory, and the politics of power.

As you can see, a single sentence could answer the question and produce a thesis statement. However, this answer may still be tentative. It should only guide your research process first. Along the way, your analysis and writing structure may still change.

Decide on an Answer You Can Defend or Explain

After conducting enough research on your thesis statement, it’s time to finalize your answer. Will your strong thesis statement be supported by richer ideas and evidence throughout the paper?

Importantly, your statement should definitely be something that a reader could disagree with, even if it’s an expository essay.

For example, it’s not enough to say that “Access to foreign countries has a huge effect on our culture” since the statement is too obvious. Instead, ask yourself why or how it has a huge effect. Think of a position that your readers could rationally disagree with or dispute.

Here is an example to show you what I mean.

“Access to foreign countries has enabled cultural changes by bringing people of different backgrounds and traditions together.”

Here are other examples of argumentative and analytical thesis statements.

Argumentative: COVID-19 vaccinations should be mandatory.
Analytical: A Little Life by Hanya Yanaghihara is an unrealistic representation of mental health struggles.

Refine Your Thesis Statement

Thesis statements are clear and concise, at most two sentences. However, they should be specific enough to summarize the key arguments of your paper and answer the essay question.

From your initial answer, you need to make some expansions that will include every point in your body paragraphs. Below is an example of an incomplete argumentative thesis statement with main points.

COVID-19 vaccines are safe and effective.
COVID-19 vaccines will reduce hospitalizations and deaths.

Once everything is set, it’s time to refine your thesis statement. Your goal is to write your main point and supporting details in one to two sentences. Below is an example.

COVID-19 vaccinations should be mandatory because they are safe and effective and can help reduce hospitalizations and deaths caused by COVID-19.

Here’s another example of a complete thesis statement.

The benefits of internet use among adolescents outweigh the downsides: It allows them to easily access information, develop their identities through self-expression, and hone critical thinking skills.

If you find this step challenging, you can hire professional essay writers to generate a thesis statement and outline for your essay needs.

Check if Your Thesis Statement Is Strong

Whether you’re writing an essay about politics or cinema, you need to maintain a solid thesis statement. Here are some questions to ask when checking your thesis.

Was I Able to Answer the Question?

As you already know, the question depends on the type of paper you’re writing. Your answer should be a clear and concise 1-2 sentence statement. Try changing the wording if the question prompt isn’t phrased as a question.

Have I Shared an Opinion That Others Might Oppose?

Your argumentative thesis statement should not merely state facts that people already know. Remember that you’re not writing a summary, so make your thesis as opinionated as possible.

Beyond being debatable, you should also have a convincing thesis statement. This is especially important if you’re writing persuasive essays.

Is It Specific Enough?

Being specific is critical to producing a solid statement. Make sure it does not contain general words like good or successful . Once your argument is strong, the process of writing essays will be much easier.

Does the Entire Essay Support the Thesis?

An ineffective thesis statement does not support the next couple of paragraphs of the entire essay. Therefore, if you say that low-income students and student-athletes should receive more assistance in terms of their crippling student debt, then your empirical evidence should support it in your argumentative paper.

The Backbone of Your Essay Is Your Thesis Statement

A thesis statement is a declarative statement that expresses your paper’s position or main topic. It fulfills the several roles of your paper, whether it’s a research paper, an essay for coursework, or a speech.

Make sure to place your thesis statement at the end of your introduction before your first body paragraph.

More Thesis Statement Examples

Incorrect: People should eat healthily.
Correct: Americans should start eating a balanced diet because it keeps their body healthy and prevents the risk of stroke.
Incorrect: Everyone should stop smoking because it is bad for our health.
Correct: Individuals must stop smoking because it causes cancer, lung disease, and diabetes.
Incorrect: Listening to music can make people feel relaxed.
Correct: Listening to music relieves stress as the brain synchronizes to the beat and causes alpha brainwaves.

Thesis Statement Template

Use these templates for your essays when writing a thesis statement.

Comparison/Contrast Thesis Statement Templates

The similarities between ____________ and ____________ are [striking, pronounced], and they ____________ [deserve, merit] [thorough, rigorous, meticulous] [investigation, scrutiny, examination].
[Despite, despite bearing, although they bear] some [superficial, minor] similarities, the differences between ____________ and ____________ are [clear, striking, remarkable, pronounced].
While some differences between ____________ and ____________ are [evident, obvious, noticeable], the similarities are ____________.

Proposition Thesis Statement Templates

The [belief, thought, notion, idea, proposition] that ____________ is ____________ is [an interesting, a fascinating, a thought-provoking, a provocative] one, and one that I believe in.
____________ is true because of ____________.

Informative Thesis Statement Template

The ____________ is characterized by ____________, ____________, and ____________.
An analysis of ____________ reveals that ____________.

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Constructing a Thesis

Writing an Introduction
Supporting a Thesis
Developing Arguments
Writing a Conclusion
Punctuation
Style and Organization
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Bibliographic Information
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Sample of a Professor's Remarks on a Student Paper

The first step is to construct a strong, compelling, succinct thesis. Constructing your thesis can be frustrating and time-consuming, but it is one of the most important tasks you will undertake while writing your paper. Reconstruct, rewrite, and rework your thesis until it clearly states your topic and direction or claim. Ultimately you want your thesis to be correct (including a topic and direction or claim), but you also want it to contain insightful, provocative ideas with regard to the topic; in other words, work to construct a thesis that expresses a more intriguing insight than the predictable application of theory or concept to routine communication behaviors or texts. You will benefit by efforts you make toward writing an excellent thesis. A well-constructed thesis guides your paper; it makes the writing of the paper easier and more effective.

If you find that writing the paper is confusing or difficult, you may be experiencing a common problem: a lack of direction or claim. Students often write theses that state the topic of the paper but not the direction or claim. Look at the thesis you have constructed. Check again to be sure the direction or claim of the thesis is clear. For example, these two theses provide clear topics without clear directions or claims:

Leslie Baxter claims that all relationships operate on a set of dialectic tensions.
People who argue about abortion use both absolute and relative terms.

The topic of the first thesis (1) is Leslie Baxter's claims. The topic of the second thesis (2) is the use of absolute and relative terms in abortion arguments. To complete each of these thesis statements, the writers must assert a direction or claim:

A.) Although Leslie Baxter claims that all relationships operate on a set of dialectic tensions, she overlooks two important tensions of developmental and individual pacing. B.) Leslie Baxter's claim that all relationships operate on a set of dialectic tensions defines and clarifies the nature of communication problems couples may experience during the revision stages of their relationships.
A.) Because arguments about abortion are expressed either in relative or absolute terms, arguers can find no mutual agreement or middle ground. B.) People who make absolute arguments about abortion are attempting to impose their principles on others; people who use relative terms have difficulty defining a code of ethics for themselves.

Your topic names the subject you will write about; your direction or claim is critical to tell the reader where you intend to go with that topic. Once your thesis contains both topic and direction or claim, you can begin the next step of writing your paper, supporting your thesis.

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Informative Speech Thesis Statement

Unlock the power of effective communication with informative speech thesis statement examples. In this comprehensive guide, we’ll explore the art of crafting compelling thesis statements for informative speeches. From unraveling the intricacies of informative speech thesis statements to providing step-by-step writing strategies, you’ll gain valuable insights into captivating your audience’s attention and delivering informative speeches that leave a lasting impact. Elevate your speaking prowess with expert tips tailored to engaging and enlightening your listeners.

What is an Informative Speech Thesis Statement? – Definition

An informative speech thesis statement is a concise and focused sentence that encapsulates the main idea or central message of an informative speech. It serves as a roadmap for the audience, providing them with a clear preview of the topics, concepts, or information that will be presented in the speech. The informative speech thesis statement helps the audience understand the purpose of the speech and what they can expect to learn or gain from listening.

What is an Example of Informative Speech Thesis Statement?

Example: “In this informative speech, I will explore the history, cultural significance, and health benefits of traditional herbal remedies used by indigenous communities around the world.”

In this example, the informative speech thesis statement clearly outlines the main topics that will be covered in the speech. It indicates that the speech will delve into the history, cultural importance, and positive health effects of traditional herbal remedies within indigenous cultures globally. This thesis statement provides a roadmap for the audience, giving them a glimpse of the informative content that will follow in the speech. In addition, you should review our thesis statement for personal essay .

100 Informative Speech Thesis Statement Examples

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Today, we’ll explore the mysterious world of the deep sea and the creatures that inhabit it.
The history of chocolate reveals a complex journey from Mayan rituals to modern day luxury.
Understanding the basics of solar energy can lead us to sustainable solutions for the future.
The Great Wall of China represents centuries of historical evolution, defense strategies, and cultural significance.
Let’s delve into the intricate world of bee communication and the role of pheromones.
The human brain’s plasticity offers insights into learning, memory, and recovery.
The art of origami goes beyond paper folding, reflecting Japanese traditions and philosophical insights.
Mount Everest’s geological formation, history, and climbing challenges are both captivating and daunting.
Sleep is a complex process that affects our mental, emotional, and physical health in surprising ways.
Leonardo da Vinci’s inventions showcase the genius of a Renaissance man.
The process of wine-making, from grape to glass, combines art and science.
By understanding the different waves of feminism, we can appreciate the evolution of gender rights.
The history of the Olympics traces the evolution of human athleticism and global unity.
Artificial intelligence’s rise and implications touch every facet of our modern lives.
Delve into the mysterious culture and rituals of the Maasai tribe in East Africa.
The Aurora Borealis, or Northern Lights, is a natural wonder driven by Earth’s magnetism.
The evolution of the internet has transformed global communication, commerce, and culture.
The Silk Road was more than a trade route; it was a bridge between cultures and epochs.
The health benefits of meditation extend beyond relaxation, influencing brain structure and function.
Exploring the dynamics of black holes uncovers the universe’s enigmatic phenomena.
The ancient pyramids of Egypt tell tales of pharaohs, engineers, and a civilization ahead of its time.
Yoga, beyond flexibility, promotes holistic health and spiritual growth.
The migration patterns of monarch butterflies are one of nature’s most astonishing journeys.
Unpacking the ethical implications of cloning gives insights into the future of biotechnology.
The life cycle of a star reveals the universe’s beauty, complexity, and constant change.
From farm to cup, the journey of coffee beans impacts economies, cultures, and your morning ritual.
The Renaissance era: an explosion of art, science, and thought that shaped the modern world.
The complexities of the human immune system defend us against microscopic invaders daily.
Antarctica’s ecosystem is a fragile balance of life, adapting to the planet’s harshest conditions.
The Titanic’s tragic voyage remains a lesson in hubris, safety, and fate.
Let’s understand the intricacies of quantum mechanics and its revolution in modern physics.
Delve into the world of paleontology and the mysteries of dinosaur existence.
Sign languages around the world are rich, diverse modes of communication beyond spoken words.
The world of dreams: decoding symbols, understanding stages, and their impact on our psyche.
The Wright brothers’ journey was a testament to innovation, persistence, and the human spirit.
The evolution of musical genres reflects societal changes, technological advancements, and cultural blends.
Samurai warriors embody the ethos, discipline, and martial traditions of feudal Japan.
The three states of matter offer a basic understanding of the universe’s physical essence.
The Hubble Space Telescope has revolutionized our perception of the universe and our place within it.
Journey through the rich tapestry of African tribal cultures, traditions, and histories.
The concept of time travel, while popular in fiction, presents scientific and philosophical challenges.
Explore the world of forensic science and its pivotal role in modern criminal justice.
Delve into the world of cryptocurrencies, their workings, and their potential to redefine finance.
The linguistic diversity of the Indian subcontinent showcases a mosaic of cultures, histories, and beliefs.
The process of photosynthesis is nature’s way of converting light into life.
The mysteries of the Bermuda Triangle have intrigued scientists, historians, and travelers alike.
Uncover the importance and workings of vaccines in combating infectious diseases.
The Eiffel Tower is more than an icon; it’s a testament to engineering and cultural symbolism.
Delving into the myths, facts, and history of the majestic white wolves of the Arctic.
The cultural, economic, and culinary significance of rice in global civilizations.
Discover the beauty, function, and preservation of coral reefs, the oceans’ rainforests.
The enigma of Stonehenge reflects ancient engineering, astronomical knowledge, and cultural rituals.
Human memory is a complex interplay of neurons, experiences, and emotions.
The history of jazz music: its roots, evolution, and impact on modern music genres.
The incredible world of bioluminescence in deep-sea creatures.
The philosophy and practices of Buddhism offer a path to enlightenment and inner peace.
The Big Bang Theory unravels the universe’s origin, expansion, and eventual fate.
Examine the rich history, culture, and significance of Native American tribes.
The formation and importance of wetlands in maintaining global ecological balance.
The metamorphosis process in butterflies: a dance of genes, hormones, and time.
Delve into the wonders of the human genome and the secrets it holds about our evolution.
The history and future of space exploration: from the moon landings to Mars missions.
Discover the dynamic world of volcanoes, their formation, eruption, and influence on ecosystems.
The French Revolution: its causes, timeline, and lasting impacts on global politics.
Breaking down the science and art behind architectural marvels across history.
The multifaceted world of the Amazon rainforest: its biodiversity, tribes, and conservation challenges.
The principles and practices of sustainable farming in modern agriculture.
Decoding the mysteries of the ancient Indus Valley Civilization.
The art of bonsai: a journey of patience, aesthetics, and nature’s miniaturization.
The Second World War: its origins, major events, and lasting global implications.
The water cycle: nature’s way of sustaining life on Earth.
Understanding autism: its spectrum, challenges, and societal implications.
The cultural, historical, and spiritual significance of the holy city of Jerusalem.
The physics and thrill of skydiving: conquering gravity and fear.
The impact of the printing press on literature, religion, and the dissemination of knowledge.
Delve into the intriguing world of espionage: its history, techniques, and impact on geopolitics.
The cinematic evolution of Hollywood: from silent films to digital masterpieces.
The profound impact of the Harlem Renaissance on art, literature, and black consciousness.
The fascinating science behind earthquakes and our quest to predict them.
The challenges, resilience, and beauty of life in the world’s deserts.
The role and significance of the United Nations in global peace and diplomacy.
The fashion revolutions of the 20th century and their socio-cultural impacts.
Journey through the intricate and diverse world of spiders.
The principles and history of the art of storytelling across civilizations.
The enigma and allure of the Mona Lisa: beyond the smile and into da Vinci’s world.
The magic of magnetism: its principles, applications, and mysteries.
The impact of social media on society: communication, psychology, and privacy concerns.
The mysteries and significance of the Dead Sea Scrolls in biblical research.
The innovations and challenges of deep-sea exploration.
Explore the evolution, beauty, and significance of Japanese tea ceremonies.
The majestic world of eagles: species, habitats, and their role in ecosystems.
The cultural and historical significance of ancient Greek theater.
Dive into the art and techniques of cinematography in filmmaking.
The complex history and geopolitics of the Panama Canal.
The practice and significance of animal migration across species and ecosystems.
The legacy and lessons of the Roman Empire.
The beauty, challenges, and adaptations of alpine flora and fauna.
The history, techniques, and significance of mural painting across cultures.
The science and wonder of rainbows: from mythologies to optics.
Discover the significance and celebrations of Diwali, the festival of lights.

Informative Speech Thesis Statement Examples for Introduction

An introductory informative speech thesis statement sets the stage, creating intrigue or establishing the context for the topic that follows. It lays the groundwork for what listeners can anticipate.

Let’s embark on a journey through the ages, exploring the timeless allure of ancient civilizations.
As we unravel the secrets of the universe, we begin with its most mysterious element: dark matter.
Today, let’s understand the fabric of our global economy and the threads that weave it together.
Venturing into the digital realm, we’ll discover the evolution and impact of social media on human connections.
Set sail with me to explore the enigmatic world of lost cities submerged beneath the seas.
Journeying back in time, we delve into the age of chivalry and the knights of old.
Let us embark on an odyssey into the intricate realm of modern art and its diverse interpretations.
Today, we set foot in the mesmerizing world of optical illusions and the psychology behind them.
Navigating through the labyrinth of the human mind, we begin with dreams and their interpretations.
As we chart our course today, let’s explore the unsung heroes behind history’s greatest discoveries.

Informative Speech Thesis Statement Examples for Graduation

Graduation speeches are pivotal moments, focusing on accomplishments, transition, and the journey ahead. A concise thesis statement should resonate with the gravity of the milestone.

Today, we celebrate not just the culmination of years of hard work but the dawn of new beginnings.
Graduation is a testament to perseverance, growth, and the dreams we dared to chase.
We stand on the threshold of a new era, armed with knowledge, experiences, and ambitions.
Together, we’ve climbed mountains of challenges, and today, we pause to admire the view.
This graduation isn’t an endpoint but a launching pad for dreams yet to be realized.
Through shared challenges and achievements, we’ve woven a tapestry of memories and aspirations.
Today, as we close this chapter, we eagerly await the stories we’re destined to write.
Graduation is a reflection of past endeavors and the beacon guiding our future journeys.
As we don the cap and gown, we embrace the responsibilities and promises of tomorrow.
This ceremony is a tribute to our resilience, aspirations, and the legacy we’re beginning to build.

Informative Speech Thesis Statement Examples For Autism

Autism speeches inform and spread awareness. The thesis should be insightful, compassionate, and devoid of any stereotypes.

Autism, in its spectrum, paints a vivid tapestry of diverse experiences and unique strengths.
Delving into autism, we discover not just challenges but unparalleled potential and perspectives.
Unpacking the world of autism offers a glimpse into diverse minds shaping our world uniquely.
Autism is not a limitation but a different lens through which the world is perceived.
Through understanding autism, we pave the way for inclusivity, appreciation, and holistic growth.
Autism, in its essence, challenges societal norms, urging us to redefine success and potential.
Embracing the autistic community is embracing diversity, creativity, and the myriad ways of being human.
Navigating the realm of autism, we find tales of resilience, innovation, and boundless spirit.
Autism stands as a testament to human neurodiversity and the endless forms of intelligence.
In the heart of autism lies the profound message of acceptance, understanding, and unbridled potential.

Informative Speech Thesis Statement Examples on Depression

When discussing depression, the thesis should be sensitive, informed, and aimed at eliminating stigma while spreading awareness.

Depression, often silent, is a profound emotional experience that impacts countless lives globally.
Delving into the depths of depression, we uncover its nuances, challenges, and paths to healing.
Today, we shine a light on the shadows of depression, fostering understanding and empathy.
Depression, beyond just a mood, is a complex interplay of biology, environment, and experiences.
Recognizing and addressing depression is pivotal to building a compassionate and resilient society.
In understanding depression, we equip ourselves with tools for empathy, intervention, and support.
Depression, while daunting, also presents stories of strength, recovery, and hope.
Through the lens of depression, we see the urgent need for mental health advocacy and education.
Navigating the intricate world of depression helps dispel myths and foster genuine understanding.
As we unravel the fabric of depression, we realize its universality and the importance of collective support.

Informative Speech Thesis Statement Examples on Life

Life, in its vastness, offers endless topics. A thesis on life should be profound, insightful, and universally resonant.

Life, in its ebb and flow, presents a mosaic of experiences, challenges, and joys.
Delving into the journey of life, we find lessons in the most unexpected moments.
Life, with its unpredictable twists, teaches us resilience, adaptability, and the value of time.
Through life’s lens, we appreciate the transient beauty of moments, relationships, and dreams.
Life’s tapestry is woven with threads of memories, decisions, and the pursuit of purpose.
Navigating the terrain of life, we encounter peaks of joy and valleys of introspection.
Life’s rhythm is a dance of challenges met, lessons learned, and love discovered.
Embracing life means acknowledging its imperfections, uncertainties, and boundless potentials.
Life is a rich canvas, painted with choices, experiences, and the colors of emotions.
In the vast expanse of life, we find the significance of connections, growth, and self-awareness.

Informative Speech Thesis Statement Examples Conclusion

Conclusion thesis statements wrap up the essence of the speech, leaving listeners with poignant thoughts or a call to action.

As we journeyed through the annals of history, we’re reminded of the footprints we’re destined to leave.
Having delved deep into the human psyche, we come away enlightened, empowered, and introspective.
As our exploration concludes, let’s carry forward the knowledge, empathy, and drive to make a difference.
Wrapping up our journey, we realize that every end is but a new beginning in disguise.
As we draw the curtains, the lessons imbibed urge us to reflect, act, and evolve.
In conclusion, the tapestry we’ve woven today serves as a testament to our collective potential.
As our discourse comes to an end, let’s pledge to be torchbearers of change, understanding, and progress.
Concluding today’s journey, we’re left with insights, questions, and a renewed sense of purpose.
As we wrap up, the stories shared serve as beacons, illuminating our paths and choices.
In the final note, let’s carry the essence of today’s exploration, making it a catalyst for growth and understanding.

What is a good thesis statement for an informative essay?

A good thesis statement for an informative essay is a clear, concise declaration that presents the main point or argument of your essay. It informs the reader about the specific topic you will discuss without offering a personal opinion or taking a stance. The ideal thesis statement is:

Specific: It should narrow down the subject so readers understand the essay’s scope.
Arguable: Though it doesn’t express an opinion, it should still be something that might be disputed or clarified.
Clear: It should be easily understandable without any ambiguity.
Focused: The thesis should relate directly to the topic, ensuring it doesn’t stray into irrelevant areas.
Brief: While it should encapsulate your main point, it shouldn’t be excessively long.

Example: “The process of photosynthesis in plants is crucial for converting carbon dioxide into oxygen, a transformation that sustains most life forms on Earth.”

Does an informative speech need a thesis?

Yes, an informative speech does need a thesis. The thesis acts as a compass for your audience, providing them with a clear understanding of what they will learn or gain from your speech. It sets the tone, focuses the content, and provides a roadmap for listeners to follow. An informative speech thesis helps the audience:

Understand the Purpose: It clearly states what the speech will cover.
Anticipate Content: It sets expectations for the type of information they will receive.
Stay Engaged: By knowing the direction, listeners can follow along more easily and attentively.
Retain Information: With a clear foundation laid by the thesis, the audience can more easily remember key takeaways.

How do you write an Informative speech thesis statement? – Step by Step Guide

Crafting a strong and effective specific thesis statement for an informative speech is vital to convey the essence of your message clearly. Here’s a comprehensive step-by-step guide to help you through the process:

Select a Suitable Topic: Start with a subject that is engaging and you’re knowledgeable about. This will give your thesis authenticity and enthusiasm.
Refine Your Topic: A broad subject can be overwhelming for both the speaker and the audience. Narrow it down to a specific aspect or angle that you want to focus on.
Conduct Preliminary Research: Even if you’re familiar with the subject, conduct some research to ensure you have updated and factual information. This will give your thesis credibility.
Determine the Main Points: From your research and knowledge, deduce the primary points or messages you wish to convey to your audience.
Formulate a Draft Thesis: Using your main points, write a draft of your thesis statement. This doesn’t have to be perfect; it’s just a starting point.
Keep it Clear and Concise: Your thesis should be easily understandable. Avoid jargon and complex words unless they are crucial and you plan to explain them during your speech.
Ensure Objectivity: An informative thesis aims to educate, not to persuade. Keep it neutral and avoid any personal bias.
Test for Specificity: Your thesis should be specific enough to give your audience a clear idea of what to expect, but broad enough to encompass the main idea of your speech.
Seek Feedback: Share your draft thesis with friends, colleagues, or mentors. Their perspectives might offer valuable insights or point out aspects you hadn’t considered.
Revise and Refine: Based on feedback and further reflection, refine your thesis. Ensure it’s concise, specific, and clearly conveys the main idea of your speech.
Practice it Aloud: Say your thesis statement out loud a few times. This helps you ensure it flows well and can be easily understood when spoken.
Align with Content: As you develop the content of your speech, revisit your thesis to ensure it remains consistent with the information you’re presenting. Adjust if necessary.
Finalize: Once you’re satisfied, finalize your thesis statement. It should be a strong and clear representation of what your audience can expect from your speech.

Remember, your thesis is the foundation of your informative speech. It sets the stage for everything that follows, so taking the time to craft it meticulously is crucial for the effectiveness of your speech.

Tips for Writing an Informative Speech Thesis Statement

Stay Objective: Avoid personal biases. Your goal is to inform, not persuade.
Be Specific: General statements can disengage your audience. Specificity grabs attention.
Limit Your Scope: Don’t try to cover too much. Stick to what’s essential to avoid overwhelming your audience.
Prioritize Clarity: Use simple, direct language. Avoid jargon unless it’s pertinent and you plan to explain it.
Test It Out: Before finalizing, say your thesis out loud. This will help identify any awkward phrasings.
Stay Relevant: Make sure your thesis relates directly to the rest of your speech.
Avoid Questions: Your thesis should be a statement, not a question.
Revise as Needed: As you flesh out your speech, revisit your thesis to ensure it still aligns.
Stay Consistent: The tone and style of your thesis should match the rest of your speech.
Seek Inspiration: Listen to other informative speeches or read essays to see how experts craft their thesis statements.

Remember, your thesis statement is the anchor of your speech. Invest time in crafting one that is clear, compelling, and informative. You should also take a look at our final thesis statement .

Informative Speech Generator

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11 Persuasive Speaking

Introduction, 11.1 foundation of persuasion.

Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In order to persuade, a speaker has to construct arguments that appeal to audience members (Poggi, 2005). Arguments form around three components: claim, evidence, and warrant.

The claim is the statement that will be supported by evidence. Your thesis statement is the overarching claim for your speech, but you will make other claims within the speech to support the larger thesis (Nordquist, 2020). Evidence , also called grounds, supports the claim (McCroskey, 1969). The main points of your persuasive speech and the supporting material you include serve as evidence. For example, a speaker may make the following claim: “There should be a national law against texting while driving.” The speaker could then support the claim by providing the following evidence: “Research from the US Department of Transportation has found that texting while driving creates a crash risk that is twenty-three times worse than driving while not distracted.” The warrant is the underlying justification that connects the claim and the evidence (McCroskey, 1966). One warrant for the claim and evidence cited in this example is that the U.S. Department of Transportation is an institution that funds research conducted by credible experts. An additional and more implicit warrant is that people should not do things they know are unsafe.

As you put together a persuasive argument, you act as the judge. You can evaluate arguments that you come across in your research by analyzing the connection (the warrant) between the claim and the evidence (McCroskey, 1966). If the warrant is strong, you may want to highlight that argument in your speech. You may also be able to point out a weak warrant in an argument that goes against your position, which you could then include in your speech. Every argument starts by putting together a claim and evidence, but arguments grow to include many interrelated units.

11.2 Adapting Persuasive Messages

Competent speakers should consider their audience throughout the speech-making process. Given that persuasive messages seek to influence directly the audience in some way, audience adaptation becomes even more important (Hamm, 2006).

When you have audience members who already agree with your proposition, you should focus on intensifying their agreement. You can also assume that they have foundational background knowledge of the topic, which means you can take the time to inform them about lesser-known aspects of a topic or cause to reinforce further their agreement. Rather than move these audience members from disagreement to agreement, you can focus on moving them from agreement to action. Remember, calls to action should be as specific as possible to help you capitalize on audience members’ motivation in the moment, so they are more likely to follow through on the action (Hamm, 2006).

There are two main reasons audience members may be neutral about your topic: (1) they are uninformed about the topic or (2) they do not think the topic affects them. In this case, you should focus on instilling a concern for the topic. Uninformed audiences may need background information before they can decide if they agree or disagree with your proposition. If the issue is familiar but audience members are neutral because they do not see how the topic affects them, focus on getting the audience’s attention and demonstrating relevance. Remember that concrete and proxemic supporting materials will help an audience find relevance in a topic. Students who pick narrow or unfamiliar topics will have to work harder to persuade their audience, but neutral audiences often provide the most chance of achieving your speech goal since even a small change may move them into agreement (Williams, 2018).

When audience members disagree with your proposition, you should focus on changing their minds. To persuade effectively, you must be seen as a credible speaker. When an audience is hostile to your proposition, establishing credibility is even more important, as audience members may be quick to discount or discredit someone who does not appear prepared or does not present well-researched and supported information. Do not give an audience a chance to write you off before you even get to share your best evidence. When facing a disagreeable audience, the goal should also be small change. You may not be able to switch someone’s position completely but influencing him or her is still a success. Aside from establishing your credibility, you should also establish common ground with an audience. Acknowledging areas of disagreement and logically refuting counterarguments in your speech is also a way to approach persuading an audience in disagreement, as it shows that you are open-minded enough to engage with other perspectives (Williams, 2018).

11.3 Determining Your Proposition

The proposition of your speech is the overall direction of the content and how that content relates to the speech goal. A persuasive speech will fall primarily into one of three categories: propositions of fact, value, or policy (Mackay, 2012). A speech may have elements of any of the three propositions, but you can usually determine the overall proposition of a speech from the specific purpose and thesis statements.

Propositions of fact focus on beliefs and try to establish that something “is or isn’t.” Propositions of value focus on persuading audience members that something is “good or bad,” “right or wrong,” or “desirable or undesirable.” Propositions of policy advocate that something “should or shouldn’t” be done (Mackay, 2012). Since most persuasive speech topics can be approached as propositions of fact, value, or policy, it is a good idea to start thinking about what kind of proposition you want to make, as it will influence how you go about your research and writing. As you can see in the following example using the topic of global warming, the type of proposition changes the types of supporting materials you would need:

Types of propositions. Proposition of fact, ex: Increased greenhouse gases related to human activity cause global warming. Proposition of value, ex: America's disproportionately large amount of pollution relative to other countries is wrong. Proposition of policy, ex: There should be stricter emission restrictions on individual cars.

Proposition of fact. Increased greenhouse gases related to human activity cause global warming.
Proposition of value. America’s disproportionately large amount of pollution relative to other countries is wrong.
Proposition of policy. There should be stricter emission restrictions on individual cars.

To support propositions of fact, you would want to present a logical argument based on objective facts that can then be used to build persuasive arguments. Propositions of value may require you to appeal more to your audience’s emotions and cite expert and lay testimony. Persuasive speeches about policy usually require you to research existing and previous laws or procedures and determine if any relevant legislation or propositions are currently being considered (Barton & Tucker, 2021).

11.4 Organizing a Persuasive Speech

We have already discussed several patterns for organizing your speech, but some organization strategies are specific to persuasive speaking. Some persuasive speech topics lend themselves to a topical organization pattern, which breaks the larger topic up into logical divisions. Recency and primacy, as well as adapting a persuasive speech based on the audience’s orientation toward the proposition can be connected when organizing a persuasive speech topically. Primacy means putting your strongest information first. It is based on the idea that audience members put more weight on what they hear first. This strategy can be especially useful when addressing an audience that disagrees with your proposition, as you can try to win them over early. Recency means putting your strongest information last to leave a powerful impression. This can be useful when you are building to a climax in your speech, specifically if you include a call to action (Morrison, 2015).

The problem-solution pattern is an organizational pattern that advocates for a particular approach to solve a problem. You would provide evidence to show that a problem exists and then propose a solution with additional evidence or reasoning to justify the course of action (Macasieb, 2018). One main point addressing the problem and one main point addressing the solution may be sufficient, but you are not limited to two. You could add a main point between the problem and solution that outlines other solutions that have failed. You can also combine the problem-solution pattern with the cause-effect pattern or expand the speech to fit with Monroe’s Motivated Sequence.

The cause-effect pattern can be used for informative speaking when the relationship between the cause and effect is not contested. The pattern is more fitting for persuasive speeches when the relationship between the cause and effect is controversial or unclear. There are several ways to use causes and effects to structure a speech. You could have a two-point speech that argues from cause to effect or from effect to cause. You could also have more than one cause that leads to the same effect or a single cause that leads to multiple effects. The following are some examples of thesis statements that correspond to various organizational patterns. As you can see, the same general topic area, prison overcrowding, is used for each example. This illustrates the importance of considering your organizational options early in the speech-making process, since the pattern you choose will influence your researching and writing.

Problem-solution. Prison overcrowding is a serious problem that we can solve by finding alternative rehabilitation for nonviolent offenders.
Problem–failed solution–proposed solution. Prison overcrowding is a serious problem that should not be solved by building more prisons; instead, we should support alternative rehabilitation for nonviolent offenders.
Cause-effect. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
Cause-cause-effect. State budgets are being slashed and prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
Cause-effect-effect. Prisons are overcrowded with nonviolent offenders, which leads to increased behavioral problems among inmates and lesser sentences for violent criminals.
Cause-effect-solution. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals; therefore, we need to find alternative rehabilitation for nonviolent offenders.

Monroe’s motivated sequence is an organizational pattern designed for persuasive speaking that appeals to audience members’ needs and motivates them to action (Watt & Barnett, 2021). If your persuasive speaking goals include a call to action, you may want to consider this organizational pattern. Here is an example of that pattern:

Step 1: Attention

Hook the audience by making the topic relevant to them.
Imagine living a full life, retiring, and slipping into your golden years. As you get older, you become more dependent on others and move into an assisted-living facility. Although you think life will be easier, things get worse as you experience abuse and mistreatment from the staff. You report the abuse to a nurse and wait, but nothing happens and the abuse continues. Elder abuse is a common occurrence, and unlike child abuse, there are no laws in our state that mandate complaints of elder abuse be reported or investigated.

Step 2: Need

Cite evidence to support the fact that the issue needs to be addressed.
According to the American Psychological Association, one to two million elderly Americans have been abused by their caretakers. In our state, those in the medical, psychiatric, and social work field are required to report suspicion of child abuse but are not mandated to report suspicions of elder abuse.

Step 3: Satisfaction

Offer a solution and persuade the audience that it is feasible and well thought out.
There should be a federal law mandating that suspicion of elder abuse be reported and that all claims of elder abuse be investigated.

Step 4: Visualization

Take the audience beyond your solution and help them visualize the positive results of implementing it or the negative consequences of not.
Elderly people should not have to live in fear during their golden years. A mandatory reporting law for elderly abuse will help ensure that the voices of our elderly loved ones will be heard.

Step 5: Action

Call your audience to action by giving them concrete steps to follow to engage in a particular action or to change a thought or behavior.
I urge you to take action in two ways. First, raise awareness about this issue by talking to your own friends and family. Second, contact your representatives at the state and national level to let them know that elder abuse should be taken seriously and given the same level of importance as other forms of abuse. I brought cards with the contact information for our state and national representatives for this area. Please take one at the end of my speech. A short e-mail or phone call can help end the silence surrounding elder abuse.

11.5 Persuasive Reasoning and Fallacies

Persuasive speakers should be concerned with what strengthens and weakens an argument. Knowing different types of reasoning can help you put claims and evidence together in persuasive ways and help you evaluate the quality of arguments that you encounter. Further, being able to identify common fallacies of reasoning can help you be a more critical consumer of persuasive messages.

Reasoning refers to the process of making sense of things around us. In order to understand our experiences, draw conclusions from information, and present new ideas, we must use reasoning. We often reason without being aware of it, however, becoming more aware of how we think can empower us to be better producers and consumers of communicative messages. The three types of reasoning we will explore are inductive, deductive, and causal.

Inductive Reasoning

Inductive reasoning reaches conclusions through the citation of examples and is the most frequently used form of logical reasoning (Walter, 1966). While introductory speakers are initially attracted to inductive reasoning because it seems easy, it can be difficult to employ well. Inductive reasoning, unlike deductive reasoning, does not result in true or false conclusions. Instead, since conclusions are generalized based on observations or examples, conclusions are “more likely” or “less likely.” Despite the fact that this type of reasoning is not definitive, it can still be valid and persuasive.

Some arguments based on inductive reasoning will be more cogent, or convincing and relevant, than others. For example, inductive reasoning can be weak when claims are made too generally. An argument that fraternities should be abolished from campus because they contribute to underage drinking and do not uphold high academic standards could be countered by providing examples of fraternities that sponsor alcohol education programming for the campus and have members that have excelled academically (Walter, 1966). In this case, one overly general claim is countered by another general claim, and both of them have some merit. It would be more effective to present a series of facts and reasons and then share the conclusion or generalization that you have reached from them.

You can see inductive reasoning used in the following speech excerpt from President George W. Bush’s address to the nation on the evening of September 11, 2001. Notice how he lists a series of events from the day, which builds to his conclusion that the terrorist attacks failed in their attempt to shake the foundation of America.

“Today, our fellow citizens, our way of life, our very freedom came under attack in a series of deliberate and deadly terrorist acts. The victims were in airplanes or in their offices: secretaries, business men and women, military and federal workers, moms and dads, friends, and neighbors. Thousands of lives were suddenly ended by evil, despicable acts of terror. The pictures of airplanes flying into building, fires burning, huge—huge structures collapsing have filled us with disbelief, terrible sadness, and a quiet unyielding anger. These acts of mass murder were intended to frighten our nation into chaos and retreat. But they have failed. Our country is strong. A great people has been moved to defend a great nation. Terrorist attacks can shake the foundations of our biggest buildings, but they cannot touch the foundation of America.”

If a speaker is able to provide examples that are concrete, proxemic, and relevant to the audience, as Bush did in this example, audience members are prompted to think of additional examples that connect to their own lives. Inductive reasoning can be useful when an audience disagrees with your proposition. As you present logically connected examples as evidence that build to a conclusion, the audience may be persuaded by your evidence before they realize that the coming conclusion will counter what they previously thought. This also sets up cognitive dissonance, which is a persuasive strategy we will discuss later.

Reasoning by analogy is a type of inductive reasoning that argues that what is true in one set of circumstances will be true in another (Walter, 1966). Reasoning by analogy has been criticized and questioned by logicians, since two sets of circumstances are never exactly the same. While this is true, our goal when using reasoning by analogy in persuasive speaking is not to create absolutely certain conclusions but to cite cases and supporting evidence that can influence an audience. For example, let’s say you are trying to persuade a university to adopt an alcohol education program by citing the program’s success at other institutions. Since two universities are never exactly the same, the argument cannot be airtight. To better support this argument, you could first show that the program was actually successful using various types of supporting material such as statistics from campus offices and testimony from students and staff. Second, you could show how the cases relate by highlighting similarities in the campus setting, culture, demographics, and previous mission. Since you cannot argue that the schools are similar in all ways, choose to highlight significant similarities. In addition, it is better to acknowledge significant limitations of the analogy and provide additional supporting material to address them than it is to ignore or hide such limitations.

So how do we evaluate inductive reasoning? When inductive reasoning is used to test scientific arguments, there is rigorous testing and high standards that must be met for a conclusion to be considered valid. Inductive reasoning in persuasive speaking is employed differently. A speaker cannot cite every example that exists to build to a conclusion, so to evaluate inductive reasoning you must examine the examples that are cited in ways other than quantity. First, the examples should be sufficient, meaning that enough are cited to support the conclusion. If not, you risk committing the hasty generalization fallacy. A speaker can expect that the audience will be able to think of some examples as well, so there is no set number on how many examples is sufficient. If the audience is familiar with the topic, then fewer examples are probably sufficient, while more may be needed for unfamiliar topics. A speaker can make his or her use of reasoning by example more powerful by showing that the examples correspond to the average case, which may require additional supporting evidence in the form of statistics. Arguing that teacher salaries should be increased by providing an example of a teacher who works side jobs and pays for his or her own school supplies could be effectively supported by showing that this teacher’s salary corresponds to the national average (Walter, 1966).

Second, the examples should be typical, meaning they were not cherry-picked to match the point being argued. A speaker who argues to defund the National Endowment for the Arts (NEA) because the organization supports art that is “pornographic and offensive” may cite five examples of grants given for projects that caused such controversy. Failing to mention that these examples were pulled from the more than 128,000 grants issued by the NEA would be an inappropriate use of inductive reasoning since the examples are not sufficient or typical enough to warrant the argument. Another way to support inductive arguments is to show that the examples are a fair sample, meaning they are representative of the larger whole. Arguing that college athletes should not receive scholarships because they do not have the scholastic merit of other students and have less academic achievement could be supported by sharing several examples. However, if those examples were not representative, then they are biased, and the reasoning faulty. A speaker would need to show that the athletes used in the example are representative, in terms of their race, gender, sport, and background, of the population of athletes at the university.

Deductive Reasoning

Deductive reasoning derives specifics from what is already known. It was the preferred form of reasoning used by ancient rhetoricians like Aristotle to make logical arguments (Cooper & Nothstine, 1996).

A syllogism is an example of deductive reasoning that is commonly used when teaching logic. A syllogism is an example of deductive reasoning in which a conclusion is supported by major and minor premises. The conclusion of a valid argument can be deduced from the major and minor premises. A commonly used example of a syllogism is “All humans are mortal. Socrates is a human. Socrates is mortal.” In this case, the conclusion, “Socrates is mortal,” is derived from the major premise, “All humans are mortal,” and the minor premise, “Socrates is a human.” In some cases, the major and minor premises of a syllogism may be taken for granted as true. In the previous example, the major premise is presumed true because we have no knowledge of an immortal person to disprove the statement. The minor premise is presumed true because Socrates looks and acts like other individuals we know to be human. Detectives or scientists using such logic would want to test their conclusion. We could test our conclusion by stabbing Socrates to see if he dies, but since the logic of the syllogism is sound, it may be better to cut Socrates a break and deem the argument valid. Since most arguments are more sophisticated than the previous example, speakers need to support their premises with research and evidence to establish their validity before deducing their conclusion.

A syllogism can lead to incorrect conclusions if one of the premises is not true, as in the following example:

All presidents have lived in the White House. (Major premise)
George Washington was president. (Minor premise)
George Washington lived in the White House. (Conclusion)

In the previous example, the major premise was untrue, since John Adams, our second president, was the first president to live in the White House. This causes the conclusion to be false. A syllogism can also exhibit faulty logic even if the premises are both true but are unrelated, as in the following example:

Penguins are black and white. (Major premise)
Some old television shows are black and white. (Minor premise)
Some penguins are old television shows. (Conclusion)

Causal Reasoning

Causal reasoning argues to establish a relationship between a cause and an effect. When speakers attempt to argue for a particular course of action based on potential positive or negative consequences that may result, they are using causal reasoning. Such reasoning is evident in the following example: Eating more local foods will boost the local economy and make you healthier. The “if/then” relationship that is set up in causal reasoning can be persuasive, but the reasoning is not always sound. Rather than establishing a true cause-effect relationship, speakers more often set up a correlation, which means there is a relationship between two things but there are other contextual influences.

To use causal reasoning effectively and ethically, speakers should avoid claiming a direct relationship between a cause and an effect when such a connection cannot be proven. Instead of arguing “x caused y,” it is more accurate for a speaker to say “x influenced y.” Causal thinking is often used when looking to blame something or someone, as can be seen in the following example: It’s the president’s fault that the economy has not recovered more. While such a statement may garner a speaker some political capital, it is not based on solid reasoning.

Economic and political processes are too complex to distill to such a simple cause-effect relationship. A speaker would need to use more solid reasoning, perhaps inductive reasoning through examples, to build up enough evidence to support that a correlation exists and a causal relationship is likely. When using causal reasoning, present evidence that shows the following: (1) the cause occurred before the effect, (2) the cause led to the effect, and (3) it is unlikely that other causes produced the effect.

11.6 Persuasive Strategies

Do you think you are easily persuaded? If you are like most people, you are not swayed easily to change your mind about something. Persuasion is difficult because changing views often makes people feel like they were either not informed or ill informed, which also means they have to admit they were wrong about something. We will learn about nine persuasive strategies that you can use to influence more effectively audience members’ beliefs, attitudes, and values. They are ethos, logos, pathos, positive motivation, negative motivation, cognitive dissonance, appeal to safety needs, appeal to social needs, and appeal to self-esteem needs.

Ethos, Logos, and Pathos

Ethos, logos, and pathos were Aristotle’s three forms of rhetorical proof, meaning they were primary to his theories of persuasion. Ethos refers to the credibility of a speaker and includes three dimensions: competence, trustworthiness, and dynamism. The two most researched dimensions of credibility are competence and trustworthiness (Stiff & Mongeau, 2003).

Triangle with title "Aristotle's forms of rhetorical proof." Top: ethos, credibility. Right: logos, logic. Left: pathos, emotion.

Competence refers to the perception of a speaker’s expertise in relation to the topic being discussed. A speaker can enhance their perceived competence by presenting a speech based in solid research and that is well organized and practiced. Competent speakers must know the content of their speech and be able to deliver that content. Trustworthiness refers to the degree that audience members perceive a speaker to be presenting accurate, credible information in a non-manipulative way. Perceptions of trustworthiness come from the content of the speech and the personality of the speaker. In terms of content, trustworthy speakers consider the audience throughout the speech-making process, present information in a balanced way, do not coerce the audience, cite credible sources, and follow the general principles of communication ethics. In terms of personality, trustworthy speakers are also friendly and warm (Stiff & Mongeau, 2003).

Dynamism refers to the degree to which audience members perceive a speaker to be outgoing and animated (Stiff & Mongeau, 2003). Two components of dynamism are charisma and energy. Charisma refers to a mixture of abstract and concrete qualities that make a speaker attractive to an audience. Charismatic people usually know they are charismatic because they have been told that in their lives, and people have been attracted to them.

Unfortunately, charisma is difficult to develop intentionally, and some people seem to have a naturally charismatic personality, while others do not. Even though not everyone can embody the charismatic aspect of dynamism, the other component of dynamism, energy, is something that everyone can fathom. Communicating enthusiasm for your topic and audience by presenting relevant content and using engaging delivery strategies such as vocal variety and eye contact can increase your dynamism.

Logos refers to the reasoning or logic of an argument. The presence of fallacies would obviously undermine a speaker’s appeal to logos. Speakers employ logos by presenting credible information as supporting material and verbally citing their sources during their speech. Using the guidelines from our earlier discussion of reasoning will also help a speaker create a rational appeal. Research shows that messages are more persuasive when arguments and their warrants are made explicit (Stiff & Mongeau, 2003). Carefully choosing supporting material that is verifiable, specific, and unbiased can help a speaker appeal to logos. Speakers can also appeal to logos by citing personal experience and providing the credentials and/or qualifications of sources of information (Cooper & Nothstine, 1996). Presenting a rational and logical argument is important, but speakers can be more effective if they bring in and refute counterarguments. The most effective persuasive messages are those that present two sides of an argument and refute the opposing side, followed by single argument messages, followed by messages that present counterarguments but do not refute them (Stiff & Mongeau, 2003). In short, by clearly showing an audience why one position is superior to another, speakers do not leave an audience to fill in the blanks of an argument, which could diminish the persuasive opportunity.

Pathos refers to emotional appeals. Aristotle was suspicious of too much emotional appeal, yet this appears to have become more acceptable in public speaking. Stirring emotions in an audience is a way to get them involved in the speech, and involvement can create more opportunities for persuasion and action. Reading in the paper that a house was burglarized may get your attention but think about how different your reaction would be if you found out it was your own home. Intentionally stirring someone’s emotions to get them involved in a message that has little substance would be unethical. Yet such spellbinding speakers have taken advantage of people’s emotions to get them to support causes, buy products, or engage in behaviors that they might not otherwise, if given the chance to see the faulty logic of a message.

Effective speakers should use emotional appeals that are also logically convincing, since audiences may be suspicious of a speech that is solely based on emotion. Emotional appeals are effective when you are trying to influence a behavior or you want your audience to take immediate action (Stiff & Mongeau, 2003). Emotions lose their persuasive effect more quickly than other types of persuasive appeals. Since emotions are often reactionary, they fade relatively quickly when a person is removed from the provoking situation (Fletcher, 2001).

Emotional appeals are also difficult for some because they require honed delivery skills and the ability to use words powerfully and dramatically. The ability to use vocal variety, cadence, and repetition to rouse an audience’s emotion is not easily attained. Think of how stirring Martin Luther King Jr.’s “I Have a Dream” speech was due to his ability to evoke the emotions of the audience. Dr. King used powerful and creative language in conjunction with his vocalics to deliver one of the most famous speeches in our history. Using concrete and descriptive examples can paint a picture in your audience member’s minds. Speakers can also use literal images, displayed using visual aids, to appeal to pathos.

Speakers should strive to appeal to ethos, logos, and pathos within a speech. A speech built primarily on ethos might lead an audience to think that a speaker is full of himself or herself. A speech full of facts and statistics appealing to logos would result in information overload. Speakers who rely primarily on appeals to pathos may be seen as overly passionate, biased, or unable to see other viewpoints.

Dissonance, Motivation, and Needs

Aristotle’s three rhetorical proofs—ethos, logos, and pathos—have been employed as persuasive strategies for thousands of years. More recently, persuasive strategies have been identified based on theories and evidence related to human psychology. Although based in psychology, such persuasive strategies are regularly employed and researched in communication due to their role in advertising, marketing, politics, and interpersonal relationships. The psychologically based persuasive appeals we will discuss are cognitive dissonance, positive and negative motivation, and appeals to needs.

Cognitive Dissonance

If you have studied music, you probably know what dissonance is. Some notes, when played together on a piano, produce a sound that is pleasing to our ears. When dissonant combinations of notes are played, we react by wincing or cringing because the sound is unpleasant to our ears. So dissonance is that unpleasant feeling we get when two sounds clash. The same principle applies to cognitive dissonance , which refers to the mental discomfort that results when new information clashes with or contradicts currently held beliefs, attitudes, or values. Using cognitive dissonance as a persuasive strategy relies on three assumptions: (1) people have a need for consistency in their thinking; (2) when inconsistency exists, people experience psychological discomfort; and (3) this discomfort motivates people to address the inconsistency to restore balance (Stiff & Mongeau, 2003). In short, when new information clashes with previously held information, an unpleasantness results, and we have to try to reconcile the difference.

Cognitive dissonance is not a single-shot persuasive strategy. As we have learned, people are resistant to change and not easy to persuade. While we might think that exposure to conflicting information would lead a rational person to change his or her mind, humans are not as rational as we think.

There are many different mental and logical acrobatics that people do to get themselves out of dissonance. Some frequently used strategies to resolve cognitive dissonance include discrediting the speaker or source of information, viewing yourself as an exception, seeking selective information that supports your originally held belief, or intentionally avoiding or ignoring sources of cognitive dissonance (Cooper & Nothstine, 1996). As you can see, none of those actually results in a person modifying their thinking, which means persuasive speech goals are not met. Of course, people cannot avoid dissonant information forever, so multiple attempts at creating cognitive dissonance can actually result in thought or behavior modification.

Positive and Negative Motivation

Positive and negative motivation are common persuasive strategies used by teachers, parents, and public speakers. Rewards can be used for positive motivation, and the threat of punishment or negative consequences can be used for negative motivation. We have already learned the importance of motivating an audience to listen to your message by making your content relevant and showing how it relates to their lives. We also learned an organizational pattern based on theories of motivation: Monroe’s Motivated Sequence. When using positive motivation , speakers implicitly or explicitly convey to the audience that listening to their message or following their advice will lead to positive results. Conversely, negative motivation implies or states that failure to follow a speaker’s advice will result in negative consequences. Positive and negative motivation as persuasive strategies match well with appeals to needs.

Appeals to Needs

Triangle with 5 horizontal sections, narrowing as it gets to the top. From bottom to top: Physiological needs, safety needs, social needs, self-esteem needs, self-actualization needs

Maslow’s hierarchy of needs states that there are several layers of needs that human beings pursue. They include physiological, safety, social, self-esteem, and self-actualization needs (Maslow, 1943). Since these needs are fundamental to human survival and happiness, tapping into needs is a common persuasive strategy. Appeals to needs are often paired with positive or negative motivation, which can increase the persuasiveness of the message.

Physiological needs form the base of the hierarchy of needs. The closer the needs are to the base, the more important they are for human survival. Speakers do not appeal to physiological needs. After all, a person who does not have food, air, or water is not very likely to want to engage in persuasion, and it would not be ethical to deny or promise these things to someone for persuasive gain. Some speakers attempt to appeal to self-actualization needs, but I argue that this is difficult to do ethically. Self-actualization refers to our need to achieve our highest potential, and these needs are much more intrapersonal than the others are. We achieve our highest potential through things that are individual to us, and these are often things that we protect from outsiders. Some examples include pursuing higher education and intellectual fulfillment, pursuing art or music, or pursuing religious or spiritual fulfillment. These are often things we do by ourselves and for ourselves, so I like to think of this as sacred ground that should be left alone. Speakers are more likely to be successful at focusing on safety, social, and self-esteem needs.

We satisfy our safety needs when we work to preserve our safety and the safety of our loved ones. Speakers can combine appeals to safety with positive motivation by presenting information that will result in increased safety and security. Combining safety needs and negative motivation, a speaker may convey that audience members’ safety and security will be put at risk if the speaker’s message is not followed. Combining negative motivation and safety needs depends on using some degree of fear as a motivator. Think of how the insurance industry relies on appeals to safety needs for their business. While this is not necessarily a bad strategy, it can be done more or less ethically.

Our social needs relate to our desire to belong to supportive and caring groups. We meet social needs through interpersonal relationships ranging from acquaintances to intimate partnerships. We also become part of interest groups or social or political groups that help create our sense of identity. The existence and power of peer pressure is a testament to the motivating power of social needs. People go to great lengths and sometimes make poor decisions they later regret to be a part of the “in-group.” Advertisers often rely on creating a sense of exclusivity to appeal to people’s social needs. Positive and negative motivation can be combined with social appeals. Positive motivation is present in messages that promise the receiver “in-group” status or belonging, and negative motivation can be seen in messages that persuade by saying, “Don’t be left out.” Although these arguments may rely on the bandwagon fallacy to varying degrees, they draw out insecurities people have about being in the “out-group.”

We all have a need to think well of ourselves and have others think well of us, which ties to our self-esteem needs . Messages that combine appeals to self-esteem needs and positive motivation often promise increases in respect and status. A financial planner may persuade by inviting a receiver to imagine prosperity that will result from accepting his or her message. A publicly supported radio station may persuade listeners to donate money to the station by highlighting a potential contribution to society. The health and beauty industries may persuade consumers to buy their products by promising increased attractiveness. While it may seem shallow to entertain such ego needs, they are an important part of our psychological makeup. Unfortunately, some sources of persuasive messages are more concerned with their own gain than the well-being of others and may take advantage of people’s insecurities in order to advance their persuasive message. Instead, ethical speakers should use appeals to self-esteem that focus on prosperity, contribution, and attractiveness in ways that empower listeners.

11.7 Sample Persuasive Speech

Title: Education behind Bars Is the Key to Rehabilitation

General purpose: To persuade

Specific purpose : By the end of my speech, my audience will believe that prisoners should have the right to an education.

Thesis statement: There should be education in all prisons, because denying prisoners an education has negative consequences for the prisoner and society, while providing them with an education provides benefits for the prisoner and society.

Attention getter: “We must accept the reality that to confine offenders behind walls without trying to change them is an expensive folly with short-term benefits—winning battles while losing the war.” Supreme Court Justice Warren Burger spoke these words more than thirty years ago, and they support my argument today that prisoners should have access to education.

Introduction of topic: While we value education as an important part of our society, we do not value it equally for all. Many people do not believe that prisoners should have access to an education, but I believe they do.

Credibility and relevance: While researching this topic, my eyes were opened up to how much an education can truly affect a prisoner, and given my desire to be a teacher, I am invested in preserving the right to learn for everyone, even if they are behind bars. While I know from our audience analysis activity that some of you do not agree with me, you never know when this issue may hit close to home. Someday, someone you love might make a mistake in their life and end up in prison, and while they are there, I know you all would want them to receive an education so that when they get out, they will be better prepared to contribute to society.

Preview: Today, I invite you listen with an open mind as I discuss the need for prisoner education, a curriculum that will satisfy that need, and some benefits of prisoner education.

Transition: First, I will explain why prisoners need access to education.

1. According to a 2012 article in the journal Corrections Today on correctional education programs, most states have experienced an increase in incarceration rates and budgetary constraints over the past ten years, which has led many to examine best practices for reducing prison populations.

a. In that same article, criminologist and former research director of the Federal Bureau of Prisons states that providing correctional education is one of the most productive and important reentry services that our prisons offer.

b. His claim is supported by data collected directly from prisoners, 94 percent of whom identify education as a personal reentry need—ranking it above other needs such as financial assistance, housing, or employment.

c. Despite the fact that this need is clearly documented, funding for adult and vocational education in correctional education has decreased.

1. Many prisoners have levels of educational attainment that are far below those in the general population.

2. According to statistics from 2010, as cited in the Corrections Today article, approximately 40 percent of state prison inmates did not complete high school, as compared to 19 percent of the general population.

3. Additionally, while about 48 percent of the public have taken college classes, only about 11 percent of state prisoners have.

d. At the skill level, research from the United Kingdom, cited in the 2003 article from Studies in the Education of Adults titled “Learning behind Bars: Time to Liberate Prison Education,” rates of illiteracy are much higher among the prison population than the general population, and there is a link between poor reading skills and social exclusion that may lead people to antisocial behavior.

1. Prisoner education is also needed to break a cycle of negativity and stigma to which many prisoners have grown accustomed.

2. The article from Studies in the Education of Adults that I just cited states that prisoners are often treated as objects or subjected to objectifying labels like “ addict , sexual offender , and deviant .”

3. While these labels may be accurate in many cases, they do not do much to move the prisoner toward rehabilitation.

4. The label student , however, has the potential to do so because it has positive associations and can empower the prisoner to make better choices to enhance his or her confidence and self-worth.

Transition: Now that I have established the need for prisoner education, let’s examine how we can meet that need.

2. In order to meet the need for prisoner education that I have just explained, it is important to have a curriculum that is varied and tailored to various prisoner populations and needs.

a. The article from Corrections Today notes that education is offered to varying degrees in most US prisons, but its presence is often debated and comes under increased scrutiny during times of budgetary stress.

b. Some states have implemented programs that require inmates to attend school for a certain amount of time if they do not meet minimum standards for skills such as reading or math.

c. While these are useful programs, prisoner education should not be limited to or focused on those with the least amount of skills.

d. The article notes that even prisoners who have attended or even graduated from college may benefit from education, as they can pursue specialized courses or certifications.

e. Based on my research, I would propose that the prison curriculum have four tiers: one that addresses basic skills that prisoners may lack, one that prepares prisoners for a GED, one that prepares prisoners for college-level work, and one that focuses on life and social skills.

1. The first tier of the education program should focus on remediation and basic skills, which is the most common form of prisoner education as noted by Foley and Gao in their 2004 article from the Journal of Correctional Education that studied educational practices at several institutions.

a. These courses will teach prisoners basic reading, writing, and math skills that may be lacking.

b. Since there is a stigma associated with a lack of these basic skills, early instruction should be one-one-one or in small groups.

2. The second tier should prepare prisoners who have not completed the equivalent of high school to progress on to a curriculum modeled after that of most high schools, which will prepare them for a GED.

3. The third tier should include a curriculum based on the general education learning goals found at most colleges and universities and/or vocational training.

a. Basic general education goals include speaking, writing, listening, reading, and math.

b. Once these general education requirements have been met, prisoners should be able to pursue specialized vocational training or upper-level college courses in a major of study, which may need to be taken online through distance learning, since instructors may not be available to come to the actual prisons to teach.

4. The fourth tier includes training in social and life skills that most people learn through family and peer connections, which many prisoners may not have had.

a. Some population-specific areas of study that would not be covered in a typical classroom include drug treatment and anger management.

b. Life skills such as budgeting, money management, and healthy living can increase confidence.

c. Classes that focus on social skills, parenting, or relational communication can also improve communication skills and relational satisfaction; for example, workshops teaching parenting skills have been piloted to give fathers the skills needed to communicate effectively with their children, which can increase feelings of self-worth.

f. According to a 2007 article by Behan in the Journal of Correctional Education , prisons should also have extracurricular programs that enhance the educational experience.

1. Under the supervision of faculty and/or staff, prisoners could be given the task of organizing an outside speaker to come to the prison or put together a workshop.

2. Students could also organize a debate against students on the outside, which could allow the prisoners to interact (face-to-face or virtually) with other students and allow them to be recognized for their academic abilities.

3. Even within the prison, debates, trivia contests, paper contests, or speech contests could be organized between prisoners or between prisoners and prison staff as a means of healthy competition.

4. Finally, prisoners who are successful students should be recognized and put into peer-mentoring roles, because, as Behan states in the article, “a prisoner who…has had an inspirational learning experience acts as a more positive advocate for the school than any [other method].”

Transition: The model for prisoner education that I have just outlined will have many benefits.

3. Educating prisoners can benefit inmates, those who work in prisons, and society.

a. The article I just cited from the Journal of Correctional Education states that the self-reflection and critical thinking that are fostered in an educational setting can help prisoners reflect on how their actions affected them, their victims, and/or their communities, which may increase self-awareness and help them better reconnect with a civil society and reestablish stronger community bonds.

1. The Corrections Today article I cited earlier notes that a federally funded three-state survey provided the strongest evidence to date that prisoner education reduces the recidivism rate and increases public safety.

2. The Corrections Today article also notes that prisoners who completed a GED reoffended at a rate 20 percent lower than the general prison population, and those that completed a college degree reoffended at a rate 44 percent lower than the general prison population.

b. So why does prisoner education help reduce recidivism rates?

1. Simply put, according to the article in the Studies in the Education of Adults I cited earlier, the skills gained through good prison education programs make released prisoners more desirable employees, which increases their wages and helps remove them from a negative cycles of stigma and poverty that led many of them to crime in the first place.

2. Further, the ability to maintain consistent employment has been shown to reduce the rate of reoffending.

3. Education does not just improve the lives of the prisoners; it also positively affects the people who work in prisons.

c. An entry on eHow.com by Kinney about the benefits of prisoners getting GEDs notes that a successful educational program in a prison can create a more humane environment that will positively affect the officers and staff as well.

1. Such programs also allow prisoners to do more productive things with their time, which lessens violent and destructive behavior and makes prison workers’ jobs safer.

2. Prisoner education can also save cash-strapped states money.

3. Giving prisoners time-off-sentence credits for educational attainment can help reduce the prison population, as eligible inmates are released earlier because of their educational successes.

4. As noted by the Corrections Today article, during the 2008–9 school year the credits earned by prisoners in the Indiana system led to more than $68 million dollars in avoided costs.

Transition to conclusion and summary of importance: In closing, it is easy to see how beneficial a good education can be to a prisoner. Education may be something the average teenager or adult takes for granted, but for a prisoner it could be the start of a new life.

Review of main points: There is a clear need for prisoner education that can be met with a sound curriculum that will benefit prisoners, those who work in prisons, and society.

Closing statement: While education in prisons is still a controversial topic, I hope you all agree with me and Supreme Court Justice Burger, whose words opened this speech, when we say that locking a criminal away may offer a short-term solution in that it gets the criminal out of regular society, but it doesn’t better the prisoner and it doesn’t better us in the long run as a society.

Figure 11.1: Types of propositions with examples. Kindred Grey. 2022. CC BY 4.0 .

Figure 11.2: Inductive reasoning. Kindred Grey. 2022. CC BY 4.0 . Includes Lightbulb by Maxim Kulikov from NounProject , Magnifying Glass by Pedro Santos from NounProject , and Brain by Bernar Novalyi from NounProject (all Noun Project license ).

Figure 11.3: Deductive reasoning. Kindred Grey. 2022. CC BY 4.0 . Includes Lightbulb by Maxim Kulikov from NounProject , Magnifying Glass by Pedro Santos from NounProject , and Paper by AdbA Icons ❤️ from NounProject (all Noun Project license ).

Figure 11.4: Aristotle’s modes of persuassion. Kindred Grey. 2022. CC BY 4.0 .

Figure 11.5: Maslow’s hierarchy of needs. Kindred Grey. 2022. CC BY 4.0 .

Section 11. 1-11.4

Barton, K., & Tucker, B. G. (2021, February 20). Constructing a persuasive speech . https://socialsci.libretexts.org/Bookshelves/Communication/Public_Speaking/Exploring_Public_Speaking_(Barton_and_Tucker)/13%3A_Persuasive_Speaking/13.05%3A_Constructing_a_Persuasive_Speech

Hamm, P. H. (2006). Teaching and persuasive communication: Class presentation skills . Harriet W. Sheridan Center for Teaching and Learning at Brown University.

Macasieb, D. (2018, June 13). Speech patterns: The proposition-to-proof versus the problem-solution method . https://drumac.com/2018/06/13/speech-patterns-the-proposition-to-proof-versus-the-problem-solution-method/

McCroskey, J. C. (1966). Toward an understanding of the importance of ‘evidence’ in persuasive communication. The Pennsylvania Speech Annual , 23 , 65–71.

McCroskey, J. C. (1969). A summary of experimental research on the effects of evidence in persuasive communication. Quarterly Journal of Speech , 55 (2), 169-176. https://doi.org/10.1080/00335636909382942

Nordquist, R. (2020, December 3). What does it mean to make a claim during an argument? https://www.thoughtco.com/what-is-claim-argument-1689845

Poggi, I. (2005). The goals of persuasion. Pragmatics and Cognition , 13 (2), 297-335. https://doi.org/10.1075/pc.13.2.04pog

Watt, S. S., & Barnett, J. T. (2021, January 4). Organizing persuasive messages . https://socialsci.libretexts.org/Bookshelves/Communication/Public_Speaking/Public_Speaking_(The_Public_Speaking_Project)/16%3A_Persuasive_Speaking/16.09%3A_Organizing_Persuasive_Messages

Williams, E. (2018, October 19). Effective persuasive communication . https://smallbusiness.chron.com/effective-persuasive-communication-56248.html

Section 11.5

ReferencesCooper, M. D., & Nothstine, W. L. (1996). Power persuasion: Moving an ancient art into the media age. Educational Video Group.

Walter, O. M., Speaking to inform and persuade . Macmillan.

Section 11.6

Cooper, M. D., & Nothstine, W. L. (1996). Power persuasion: Moving an ancient art into the media age . Educational Video Group.

Fletcher, L. (2001). How to design and deliver speeches (7th ed.). Longman.

Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50 (4), 370–396. https://doi.org/10.1037/h0054346

Stiff, J. B., & Mongeau, P. A. (2003). Persuasive communication (2nd ed.). Guilford Press.

Sample Persuasive Speech

Bayliss, P. (2003). Learning behind bars: Time to liberate prison education. Studies in the Education of Adults, 35 (2), 157–172. https://doi.org/10.1080/02660830.2003.11661480

Behan, C. (2007). Context, creativity and critical reflection: Education in correctional institutions. Journal of Correctional Education, 58 (2), 157–169. https://www.jstor.org/stable/23282734

Foley, R. M., & Gao, J. (2004). Correctional education: Characteristics of academic programs serving incarcerated adults. Journal of Correctional Education, 55 (1), 6–21. https://www.jstor.org/stable/23292120

Kinney, A. (2011). What are the benefits of inmates getting GEDs? Ehow.com . Retrieved from https://ehow.com/list_6018033_benefits-inmates-getting-geds_.html

Steurer, S. J., Linton, J., Nally, J., & Lockwood, S. (2010). The top-nine reasons to increase correctional education programs. Corrections Today, 72 (4), 40–43.

The statement that will be supported by evidence

Also called grounds, it supports the claim

The underlying justification that connects the claim and the evidence

A five step organizational pattern to help persuade an audience. 1. Attention Step: Grab the audience’s attention in the introduction. 2. Need Step: Establish the reason that your topic needs to be addressed. Satisfaction Step: Present a solution to the problem that you are addressing. 4. Visualization Step: Incorporate a positive/negative motivation to support the relationship you have set up between the need and your proposal. 5. Action Step: Include a call to action that tells people what they can do about the situation.

Reaches conclusions through citation of examples and is the most frequently used form of logical reasoning

Derives specifics from what is already known

Argues to establish a relationship between a cause and effect

Refers to the credibility of the speaker and includes dimensions: competence, trustworthiness, and dynamism

Refers to the perception of a speaker’s expertise in relation to the topic being discussed

The second component of ethos and is the degree that audience members perceive a speaker to be presenting accurate, credible information in a non-manipulative way

Refers to the degree to which audience members perceive a speaker to be outgoing and animated

The reasoning or logic of an argument

The emotional appeal

Refers to the mental discomfort that results when new information clashes with or contradicts currently held beliefs, attitudes, or values

Communication in the Real World Copyright © by Faculty members in the School of Communication Studies, James Madison University is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

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Our ability to hear is fundamental in allowing us to communicate, connect with our surroundings, and appreciate the diverse sounds in our everyday lives. According to the World Health Organization (2023), over 5% of the global population has a disabling hearing loss that requires rehabilitation. This 5% translates to about 432 million adults and 34 million children, with an estimated projection of about 2.5 billion people who could experience some degree of hearing loss by the year 2050 (WHO, 2023). The etiologies of hearing loss vary significantly from person to person and across the lifespan. Among younger individuals aged 12-35 years, nearly 50%, or 1.1 billion, are at increased risk of hearing loss due to noise exposure and unsafe listening practices such as a lack of hearing protection (WHO, 2019).

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College of Liberal Arts & Sciences

Department of History

Honors thesis abstracts.

This thesis will delve into the legacy that the short-lived Liberal Republican Party and its leaders had on American politics, and more specifically, the end of Reconstruction. It will explore the reasons why it broke off from the Republican Party as well as the corresponding platform it and its nominee Horace Greeley proposed in the 1872 election against Ulysses Grant. The thesis will seek to explain how, despite the party’s defeat in the election, it would have an immediate impact on the American political landscape. It will seek to explain how the ideas espoused by the Liberal Republicans became mainstream in American politics as issues of labor and the political economy superseded those of Reconstruction and civil rights for the federal government as well as for the American populace more generally. The thesis will conclude discussing the 1876 election and the Great Railroad Strike of 1877 as events which encapsulate the complete transition from the Reconstruction Era to the Gilded Age.

In 1936 the seeds of fascism were planted in Spain. Nationalist forces led by General Fransisco Franco looked to overthrow the democratically elected government of Spain. A bloody civil war lasting three years would ensue. The democratically elected government would not fight this war alone though. Thousands of leftists from across the world would come to Spain in the form of International Brigades. The American brigadistas came to be known as the Abraham Lincoln Brigade. Unfortunately, the loyalist government suffered defeat at the hands of fascist forces and the Abraham Lincoln Brigade returned to the United States of America. Upon their arrival home, they found themselves facing discrimination by the FBI, the United States Armed Forces, and their fellow Americans. My project discusses anti-communism in America and its evolution over time. I also delve into what incentivized the Abraham Lincoln Brigade to leave their homes and take up arms in Spain. In my project, I conclude that the security apparatus of the United States of America historically exists largely to quell leftist thought. Furthermore, despite anti-communist sentiment’s prevalence being largely associated with the Red Scare and the era of McCarthyism it was still abundant in the United States between these eras as showcased by the events surrounding the Abraham Lincoln Brigade.

Nicholas Ricciardi

The Oracle of Delphi often appears in ancient Greek history due to its prominent place as a cult site and also for its association with colonization. Since both Delphi and the migrations of Greeks in the Mediterranean were so important in the Archaic and Classical periods, the intersection of the two has been the interest of historical scholarship since the late 19th century. Many primary sources such as Pindar, Herodotus, Thucydides, Diodorus, and Plutarch have been consulted in order to get a grasp on where Delphi fits into the broader colonial narratives contained therein. Modern scholars often use different methods in order to answer this question of prehistoric foundations, including positivist historical methods, as well as “cultural poetics” of analyzing motifs and story structure. Both of these ways of thinking are used here to parse the foundation stories in order to find what role Delphi had in the process.This thesis argues for a limited role for Delphi in legitimizing ancient Greek colonial foundations, particularly those associated with the Dorian peoples. The above methods were used to find that Delphi tended to appear quite rarely in colonial foundation stories, but where it was present, it played an active and sometimes lasting role of giving divine sanction in the narratives. Particularly curious was the finding that the majority of the plausible foundation oracles were sought by founders coming from the Peloponnese, with Delphi being noticeably absent in the foundation stories of other Greeks.

Amanda Rutha, “What’s in a Name? The Decline of the one-China Policy in America”

In 1979, the United States officially switched diplomatic ties from the Republic of China to the People’s Republic of China. This switch would establish the one-China Policy, in which the US recognized that the PRC was the sole representative government of China and acknowledged China’s stance that Taiwan was a part of China. However, the once mighty one-Chinapolicy has steadily lost influence since its official inception under Carter. Starting with the Carter administration and ending with Obama, this thesis utilizes US policies and American media to investigate how and why the one-China policy has weakened. Specifically, this paper argues that the policy has declined in power in three stages. Originally, the policy weakened when the Soviet Union fell, then when Taiwan established itself as a democracy, and finally when Presidents preferred to stick to the “status quo” above all else. Overall, the one-China policy holds a fraction of the power and recognition it held 45 years ago.

Christopher Tyburski

The construction of the Interstate Highway system in the United States of America displaced a significant number of individuals. Many of the displaced were low-income or minority. Hartford, Connecticut is at the intersection of Interstate 84 and Interstate 91. This paper uncovers the history behind the planning and construction of Interstate 84 in Hartford. Through a historical narrative and OLS regression analysis, I argue that the highway was planned on economic grounds, adversely impacted racial segregation in Hartford when combined with urban renewal, and did not create a Freeway Revolt in the city. However, West Hartford’s activism in opposition to the highway was ahead of its time and may provide an early example of organized Interstate resistance. This paper is an example of multi-disciplinary scholarship and contributes to the study of urban highways’ economic and social impacts.

Elisabeth Bienvenue, “ La Vie en Chant: The Role of Songbooks in Twentieth Century Franco-American Survivance” Thesis Advisor: Dr. Nancy Shoemaker

The Chants Populaires des Franco-Américains were a collection of songbooks published by the Union Saint-Jean-Baptiste d’Amérique in Woonsocket, Rhode Island from 1929-1962. These songbooks should be considered as part of “ la survivance ” (“the survival”), a mindset in which the Franco-Americans of New England sought to preserve the French language, Catholic faith, and cultural ties to Quebec and Acadia in future generations. This paper argues that survivance was both a political and cultural phenomenon and that while the politicized survivance movement fell out of favor after the divisive reform effort known as the Sentinelle Affair ended in 1928, the cultural aspects of survivance endured for several more decades. While the songbooks serve as a powerful example of the importance of music and culture among Franco-Americans of the twentieth century, the songbooks themselves did not survive in mass distribution, but they successfully contributed to the movement to create a cultural legacy among New Englanders of Franco-American descent.

Michael Fox, ““A Strange Thing for the Foot to Guide the Head”:Freedom of Speech in Elizabethan Parliaments Thesis Advisor: Dr. Meredith Rusoff

Freedom of speech is a right that many in the United States, and the Western world, take for granted as something that is critical for any modern democratic society to function. However, this has not been the case for the vast majority of Western, and human, history. It is during the early-modern period, specifically the Enlightenment, that concepts such as freedom of speech were developed, and eventually became fully encoded in law. Britain, more specifically England, led the way in the development of freedom of speech within its Parliament, and the practice of common law. Similar to how the government itself evolved in England, so too did its concept of what rights and liberties could be exercised.

Michael Francomano, “The Influence of the United States on Nuclear Laws” Thesis Advisor: Dr. Alexis Dudden

The United States government has influenced the laws surrounding the use of nuclear weapons from the moment of their first use against a civilian population in 1945. These efforts include countless measures taken to absolve the United States from responsibility for their actions. This is especially seen in the Marshall Islands where US government efforts to abjure legal responsibility to help those directly impacted by radioactive fallout resulting from weapons testing between 1945 and 1962 abound as do efforts to attend the natives that were completely displaced from their home islands destroyed in the name of nuclear testing. These actions span to current day warfare. In so doing, the United States government defies international laws prohibiting the use of nuclear weapons in war in the form of armor piercing rounds of munitions made out of depleted uranium (used as recently as 2015 in Syria). The legality of these weapons is something that remains a gray area in international law, and a major contributor to that is the fact that the United States has used its power and history with nuclear weapons to influence the creation of new precedents and disregard the laws that have already been in place.

Jenifer Gaitan, “ Salir Adelante : Exploring the Systems of Support of First-Generation Latinx College Students in Their Pursuit of Higher Education” Thesis Advisor: Dr. Ariel Mae Lambe

This thesis explores both the obstacles and systems of support of first-generation Latinx college students as they complete their undergraduate education. The history of the Latinx community in the US and their fight for education is detailed. An analysis is provided of the impact of social, cultural, and economic conditions and the role of immigration in the lives of this student demographic. Finally, this thesis contributes to this area of study through the analysis of ten qualitative interviews that were conducted of first-generation Latinx college students in the last year. Several obstacles that students faced were related to finances, gendered expectations, serving as the middleperson between their families and U.S. institutions. Students identified both formal and informal sources of support, which came from student organizations, mentors, their peers, as well as workshops and presentations. These student’s experiences illustrate the importance of having culturally competent resources and material support available in the form of scholarships, computers, and textbooks to ease financial and other burdens.

Arieta Jakaj, “Cosmic Harmony and the Death of Music: Florentine Music Theory and Its Influences During the Late 16 th Century (1573-1587)” Thesis Advisor: Dr. Ken Gouwens

The leaders of Florence’s late Renaissance musical scene — the Florentine Camerata or Camerata de’ Bardi (1573-1587) — believed that music in their own time was dying. To help remedy this, they wanted to bring back Ancient Greek musical forms and theories. Did the Renaissance music masters of late-16th Century Florence know that they could never truly replicate the legendary musical past of Ancient Greece? It is clear from the writings of theorists in Cinquecento Italy that they were very aware of their limitations; Ancient Greek music could never be fully replicated. However, the members of the Florentine Camerata still reflected on Ancient times and sought to pull the past to their present. The Camerata’s focus on the past seemed to represent an ever-present need, a longing, for the past to be real and palpable sonically in Cinquecento Italy. Out of this arose a more formidable question: With little music documentation and notation left from Ancient Greece, separated by a span of over a millennium and a half, why did these musicians of the Italian Renaissance decide to revitalize Ancient forms, knowing they could never achieve exactly what the surviving literature promised? During my investigation, I intend to explore the key Greek musical thought that survived from Ancient times and which aspects of this thought appealed to the Camerata. Furthermore, I shall analyze the debates that ruled the Camerata’s discussion and the results of their attempts to recapture the sound of Ancient Greece. It is my intention to evaluate the validity of the conclusion that I have come to during my research, which is that the intellectuals of the Florentine Camerata were concerned with the power of music to develop the soul and wanted to imitate the Ancient Greeks to capture the power of that influence, all while still experimenting and testing the boundaries of Renaissance music.

Madison May, “Persecution Reaps Freedom: the Impact of the War Against Nazi Germany on the American Civil Rights Movement” Thesis Advisor: Dr. Charles Lansing

This senior honors thesis examines the experience of African Americans during World War II, abroad and on the home front. The guiding questions for this study include: what was the relationship between the Second World War and the Civil Rights Movement?; What did Black soldiers and journalists, at home and abroad, think about the fight against Nazism?; Did the existence of the atrocities committed during World War II accelerate social change? Finally, what connections did Black Americans make with Jewish persecution? Although work has already been done on this topic, this thesis is original in its source content and builds upon the past work of others. Sources for this thesis include a mixture of books, articles, monographs, oral histories, and newspaper articles. There are twenty-two interviews by Black World War Two veterans and twenty-five articles from African American newspapers used as research, spanning from 1933, when the Nazis came to power, to 1946, a year after the war ended. It has been concluded from the research that African American experience during World War II did in fact serve as a spark for the Civil Rights Movement, and social change in general.

Abigail Meliso, “Greek Women and the Theatre: An Analysis of the Presence and Participation of Women in Ancient Greek Theater” Thesis Advisor: Dr. Joseph McAlhany

Western drama can trace its lineage back thousands of years to classical Greece. We see the impact of classical playwrights still in modern theater, as well as various other areas of our society. Even now, students are assigned Antigone in high school and Oedipus has had his troubles immortalized in psychiatric jargon. However, as ubiquitous and easily accessible as it is now, scholarship throughout the years has debated how inclusive classical Greek theater was, particularly in regards to whether women were permitted to participate in or even observe performances. While it has proven popular to deny this possibility, given the occasional raunchiness of the plays and the limited autonomy of women at the time, some evidence suggests that, not only were women present in the audience of theatrical festivals, but sometimes a few select women would perform publicly.

Nicole Mooradd, “’Just Be Glad’: Fiction for Girls during the Progressive Era, 1897-1920” Thesis Advisor: Dr. Peter Baldwin

Prior to the early twentieth century, most children’s books were written for boys and focused on a specifically masculine set of characteristics. Following the release of Little Women in the mid-nineteenth century and the emergence of first-wave feminism, the Progressive Era brought about a new time for literature to thrive, specifically books written explicitly for female children. Many of these books written for girls were by female authors and focused on domestic stories of girls going through an average and expected life. These stories reflect the distinct gender roles expected for female children to adhere to as they grow older and enter into adulthood. This essay argues that these stories use “goodness” and its influence on the concept of feminine duty to highlight typical feminine gender roles that the authors want young readers to emulate as they grow older. Although the women’s place was changing in society, there were still a continuing emphasis of domesticity, womanhood, and childhood that females could not escape. I will focus on three domestic fiction stories, Kate Douglas Wiggins Rebecca of Sunnybrook Farm , Eleanor H Porter’s Pollyanna , and Lucy Maud Montgomery’s Anne of Green Gables to explore these themes. These stories were staples of literature that were popular for young American girls during the Progressive Era and continue to be incredibly famous stories that influence society in the present.

Shankara Narayanan, Knowing China, Losing China: Discourse and Power in U.S.-China Relations Thesis Advisor: Dr. Alexis Dudden

The U.S. government’s 2017 National Security Strategy claimed, “China and Russia challenge American power, influence, and interests, attempting to erode American security and prosperity.” 1 Three years later, the COVID-19 pandemic has accelerated the U.S. foreign policy community’s discursive shift towards Realist competition with China, with officials from the past three presidential administrations coming to view China as a threat to democratic governance and America’s security posture in Asia. The discourse underpinning the U.S.-China relationship, however, remains understudied. During key moments in the relationship, U.S. policymakers’ Realist intellectual frameworks failed to account for Chinese nationalism, suggesting a problem embedded within America’s strategic discourse. This manuscript uses discourse analysis to analyze why and how American officials failed to create a strong, united, and democratic China during the Marshall Mission (1945-1947), arguing that the use of Realist constructs, great-power frameworks, and theories of geopolitical realism prevented them from accounting for Mao Zedong’s postcolonial nationalism, leading to the Mission’s failure. ___________________

1 “National Security Strategy of the United States of America,” The White House, December 2017, https://www.whitehouse.gov/wp-content/uploads/2017/12/NSS-Final-12-18-2017-0905.pdf

Kasey Schempf, “Unveiling the Feminist Character of Vivien Kellems” Thesis Advisor: Dr. Peter Baldwin

Vivien Kellems was undoubtedly a crusader for tax equality, inspiring many later movements. The Connecticut businesswoman openly despised the Federal Income Tax, among other taxes. She certainly wasn’t afraid to share her opinion, even if it wouldn’t make her any friends. However, in the late 1960s, Kellems began to appeal to a new demographic: young, unmarried women. She moved away from her radical, conservative language and assumed the role of the “spinster,” advocating for younger women. She aligned herself with the movement against the Singles Penalty, or the notion that single tax filers were “penalized” for remaining single. As a result, Kellems is typically praised by scholars as a feminist leader and supporter of Second-Wave Feminism.

This paper aims to examine the transformation of Vivien Kellems from a radical political character to a common household name as she strategically campaigned for single tax filers. Moreover, this study will highlight the activist efforts of Kellems and investigate the possibility of a “feminist rebranding” to secure more supporters for her true motive: to overhaul the American tax system.

Renee Semple, “Preferred Narratives and Their Impact on Historical Memory: An Examination Through Comparison of Twentieth Century Pandemics” Thesis Advisor: Dr. Shirley Roe

Societal response to a crisis and the narratives that emerge from the event(s) often vary and oppose one another. A narrative can be considered a point of view or a lens that is often cultivated through experiences and carries its own tone while telling events. This thesis compares the narratives that emerged from both the 1918 and 1957 influenza pandemics. Examining the 1918 influenza pandemic reveals both a public and a private narrative, in which the public narrative is the preferred out of the two. Filled with optimism, the preferred public narrative focused on moving forward and furthering scientific research—a modernist view that overshadowed the private narrative. This pattern is discovered in the influenza pandemic of 1957; the two narratives emerge, with the public one as the preferred narrative. By comparing these two pandemics within fifty years of one another, it is clear that a pattern of societal response and preferred narratives emerges out of these public health crises. The narratives created during the pandemics persisted afterwards by influencing the cultural memory and perpetuating instances of historical erasure.

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Sociology department faculty response to events of may 1st, 2024.

We, in the Sociology department, join our colleagues in History , Art History , AAAS , NAIS , LALACS , Spanish & Portuguese , English , Religion , and WGSS departments at Dartmouth College, in denouncing the use of militarized police force against those who gathered on May 1, 2024 for peaceful demonstration. We also join fellow sociologists and social scientists across the country in registering our support for academic freedom, free speech, and the right for students, staff, and faculty to participate in peaceful protests.

As sociologists, we wish to underscore that social movements have been pivotal in the implementation of many of the democratic rights and freedoms we celebrate today. Student protests have been especially important in drawing attention to the global interlinking of injustices, and importantly, in the fight for a more just and equitable world.

As researchers and educators holding a diversity of viewpoints, we write in support of our students' right to peaceful protest without fear of police brutality. Indeed, as research across a number of our fields of expertise demonstrates, inviting police onto college campuses is not only disruptive to educational outcomes , student health, mental health, and well-being , but also afflicts greater violence and harm onto students from minority or marginalized racial, ethnic, gender, citizenship, and class backgrounds. In the two weeks since President Beilock called police to the green, we have witnessed negative impacts to student wellbeing, learning, and ability to engage in productive dialogue. While we recognize that this may have been a difficult decision to make, it was a poor one. We know that it can be difficult to balance students' rights to free speech while simultaneously creating spaces where all students feel welcome. But we also know that bringing militarized police forces to campus only makes matters worse.

The President's response to the protest has left our community fractured, and has shattered our students' trust and safety on campus. Following our colleagues in other departments and programs, we call on President Beilock and the administration:

To acknowledge publicly that the deployment of state police and armored vehicles was an excessive and punitive response to peaceful protests, which will not be repeated.
To announce publicly that you are asking prosecutors to dismiss all charges against the a) faculty, students, and staff who were arrested on May 1, 2024 and b) the two students arrested on October 30, 2023. This request in no way infringes on prosecutorial discretion.
To make it officially and publicly known that academic freedom includes the right to peacefully express support for Palestinian rights. The college should permit nonviolent protest outdoors and restore faith in fair process and commitment to free speech on campus.

Six seniors recognized with Dean’s Awards for outstanding capstone projects

Topics include a method to detect earthquake victims and an image-to-text application for the visually impaired.

A group of Harvard SEAS seniors with Dean David Parkes, holding awards for outstanding engineering projects

Six SEAS students have been recognized with Dean’s Award for Outstanding Engineering Projects (Eliza Grinnell/SEAS)

Six students from the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS) were recognized with the Dean’s Award for Outstanding Engineering Projects at the recent SEAS Design and Project Fair at the Science and Engineering Complex. Recipients participated in ES100, a year-long capstone course for seniors in the SB engineering program, where each student develops a project to address a real-world engineering problem. The award comes with a prize of $500.

“SEAS students make things that may be really cool, quirky, or fun,” said SEAS Dean David Parkes. “And just as often, their work will help solve a real-world problem and have a significant impact on people’s lives. During ES100, a year-long capstone course for seniors in the SB engineering program, students tackle specific problems. They develop technical specs, design solutions, test their ideas using quantitative analysis and simulations, prototype, and build.”

For the 2023-24 academic year, 42 students completed ES100 projects. Five projects, including one two-student team project, were selected for the award. The award-winning projects covered a broad range of topics, including a remote sensor network for detecting earthquake victims trapped under rubble, an image-to-text application for the visually impaired, a quadcopter drone with enhanced maneuverability, and tool for determining potential water contaminants and suggested filtration solutions in wells.

Serena Zhao’s bioengineering capstone, “Developing Uniform, Photon-Emitting Nanoprobes for Multi-Color Electron Microscopy,” designed nanoprobes that emit colored light when hit by protons from an electron microscope, allowing for much more detailed imaging at the nanoscale level.

“Electron microscopy (EM) images are black and white,” Zhao said. “There’s no specificity, no color labeling. When it comes to studying complex biological processes, that’s a huge disadvantage. My project was trying to build these nanoprobes that emit color under EM, so we can get an electron image, a colored probe image, and then we can overlay them into a colored, labeled image that still has specificity and high resolution.”

The other four award winners were:

Arba Shkreli and Molly Bosworth , electrical engineering, for their project, “SeASAR: Sensor Application for Search & Rescue in Urban Settings”
Yasmine Omri, electrical engineering, for her project, “Towards a Real-Time Image-to-Speech Tool for the Visually Impaired: Efficient Hardware for On-device Image Classification”
Lachlan McGranahan , mechanical engineering, for his project, “Modeling, Simulation, and Control for a Tilt-Rotor Quadcopter”
Layla Seaver, environmental science and engineering, for her project, “Addressing Forever Chemicals: An Algorithm for PFAS Prediction Modeling and Filter Selection for Private Well-Users”

“I’m interested in using my engineering background to serve actual human needs,” Omri said. “My project falls into a field that we call ‘tiny machine learning.’ I wanted to find a way to run a very complex system locally, with energy efficiency and performance speed. I tried to consolidate it into a practical, application-based system focused specifically on the visually impaired.”

A group of Harvard SEAS seniors with Dean David Parkes, holding awards for honorable mention for outstanding engineering projects

Four SEAS students received Honorable Mention for their senior capstone projects (Eliza Grinnell/SEAS)

Four additional SEAS students received Honorable Mentions for their capstone projects. They are:

Cherish Jongwe, bioengineering, for his project, “Biofilm-Enhanced Household Water Filtration System for Heavy Metals Removal”
Nicholas Laws , mechanical engineering, for his project, “Visualization Tool for Chemical Kinetic Pathways in Plasma-Assisted Combustion”
Anna Ramos, electrical engineering, for her project, “Eye Controls for Quadriplegic Gamers”
Emma Zuckerman , mechanical engineering, for her project, “Low Reynolds Number Anemometer for Earth’s Stratosphere and the Martian Atmosphere”

Seaver also received a $500 award from the Society of American Military Engineers. A former project lead and co-president of the Harvard chapter of Engineers Without Borders, Seaver has devoted most of her Harvard career to water research and infrastructure development.

“I took Elsie Sunderland’s class on toxicology, which introduced the idea of forever chemicals and contaminants like PFAS,” Seaver said. “When it came time to choose a thesis topic, I thought about the importance of these emerging contaminants for water quality and public health, and how I had the opportunity to work with one of the leading experts in this field through Elsie’s lab. If I could create a tool to make that information from the lab more readily available to users, that’d be the best way I could have an impact with my thesis.”

After she graduates, she’ll be working on water projects at the Boston office of Kleinfelder, an engineering firm.

“One of their most recent developments is looking at PFAS removal technology at the municipal level, which I’m really excited about,” she said.

Topics: Academics , Dean , Awards , Bioengineering , Electrical Engineering , Environmental Science & Engineering , Materials Science & Mechanical Engineering

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Skewering Leftist Excess With Mockery and Sneers

In “Morning After the Revolution,” an attack on progressive activism, the journalist Nellie Bowles relies more on sarcasm than argument or ideas.

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This dramatic news photo shows, in the center foreground, two men kneeling on an urban street, each with one arm raised and his back to the camera. The man on the right is shirtless. The man on the left holds an American flag aloft. Beyond them are the darkened silhouettes of several other figures, one in a helmet with an American flag wrapped around his torso. In the distance, white clouds of smoke or steam glow in the light cast by a streetlamp.

By Laura Kipnis

Laura Kipnis is the author, most recently, of “Love in the Time of Contagion: A Diagnosis.”

MORNING AFTER THE REVOLUTION: Dispatches From the Wrong Side of History, by Nellie Bowles

Activists! Attention-grabbing grifters, making everything worse by thinking the world could be better. What’s to be done but slay them with mockery? This is the general project of Nellie Bowles’s “Morning After the Revolution ,” a slim collection of polemical reportage that I suspect is meant to be courageous stuff, also funny. Why, Bowles demands, does politics have to be so “deathly serious”?

Formerly a reporter for The New York Times, Bowles quit in 2021 as the paper’s newsroom, she writes, was devolving into a monoculture of utopian progressivism, “so sure everyone was good, except of course, conservatives, who were very very bad and whose politics only come from hate.”

I sense that Bowles is trying to channel Tom Wolfe, who skewered liberal pretension in high style, often by slipping stealthily into his subjects’ points of view. But where Wolfe was a precision-guided stiletto, Bowles is more of a dull blade, ridiculing her former colleagues by saddling them with laughably vacuous thoughts and dreams — their “beautiful vision of the role of journalism for such a beautiful time,” for instance. What twits!

“Morning After the Revolution” transports us to the heady days of 2020 and 2021 when protesters massed coast to coast demanding social change: Black Lives Matter, Seattle’s “autonomous zone,” police abolition marches. But it’s activists for the homeless who really gall Bowles, especially after she buys a house in a gentrifying Los Angeles neighborhood of multimillion-dollar properties. A 200-person homeless encampment had recently sprung up in a nearby park; private security costs her nearly $4,000 a year.

Cue the organizers, opportunists and socialists who think “homelessness is a tool of the revolution” — a chance to show the world what a community operating outside the capitalist system might look like, not a problem to be fixed with something simple, such as housing. One activist is from a well-off family and drives a BMW! When the park was finally cleared by the city, 180 pounds of excrement had to be shoveled out, she reports, nose wrinkled. Bowles, who says that she has “always voted yes on every homeless housing supplement I come across,” wishes the unhoused could just have better manners — be less rowdy, perhaps more constipated. More like middle-class homeowners.

Worse than the L.A. activists are their San Francisco counterparts, whom Bowles blames for abetting fentanyl deaths with their empathy-driven progressivism, and driving up homelessness. The issue Bowles seems reluctant to take up is income inequality, even though a major story in the period she’s covering was the $26 trillion in new wealth funneled to the world’s richest 1 percent. When inequality rises, so does homelessness, which seems unfair to pin on progressives. Nor were they the ones who decided that deinstitutionalizing the mentally ill was a great idea. That would be Ronald Reagan .

I was intrigued to learn that Bowles was once an activist herself: a high school crusader for gay rights who has since married a woman. She acknowledges being the beneficiary of a previous generation’s progressivism, and her vestigial liberal heart still occasionally bleeds; she reports tearing up during an antiracism workshop. It’s the crazy activism she’s against — you know, the “fringe” stuff.

By fringe, she means trans. She’s peeved that some trans women are trying to redefine feminism in ways that seem to her to be anti-woman, resents that lesbians risk being erased by trendy all-purpose queerness and fears that as a married lesbian mother she will have her own rights swept away by anti-trans backlash. Given the Dobbs decision, all precedents are possibly imperiled, but the culprit isn’t transgender-rights activists. It’s the religious right and the Supreme Court, both of which get a pass from Bowles, as do Donald Trump and every elected Republican.

I was, of course, eager to read good gossip about The Times. The best nugget: After Bowles started dating a “known liberal dissident” at the paper (the former opinion writer Bari Weiss, whom she wed and now works with at The Free Press , the media company Weiss founded), she says an editor Bowles was friendly with asked how she could be doing this. “She’s a Nazi,” the editor exclaimed about Weiss, which I take to mean he disagreed with Weiss’s politics. Despite Bowles’s own penchant for political gibes — frequently hyperbolic and in questionable taste — she felt hurt.

Her most serious charge is that the editor thought her story ideas weren’t as good after that. The obvious question is whether her heterodox turn has conferred much benefit when it comes to ideas. The ones on display here seem pretty shopworn. I recall admiring a sharp-elbowed profile of the psychologist and anti-identity politics commentator Jordan Peterson that Bowles wrote early in her Times tenure. Nothing in this book hits that level.

Bowles’s rationale for returning us to the early 2020s, she explains in her conclusion, is that the ideas embraced by activists at the time have since become the operating principles of big business and mainstream institutions. To the extent that this is true, what accounts for it? The term “ woke capitalism ” might be a place to start: Who benefits from social-justice window dressing? Who are the useful stooges? Where does the actual power lie?

What’s frustrating about Bowles’s book is that there are usually better arguments in support of her case than the ones she bothers to make. She seems to be trying to say that the left needs to adopt elements of liberalism — a more robust defense of free speech — and to ditch the moral authoritarians. (Many leftists would agree.)

But the book’s central fallacy is that idiocy on the left requires moving to the right. It doesn’t. It’s eminently possible for people with brains to make distinctions and stick to their principles, if they have any. And, by the way, you’re not going to find any fewer authoritarians and idiots by switching sides.

MORNING AFTER THE REVOLUTION : Dispatches From the Wrong Side of History | By Nellie Bowles | Thesis | 242 pp. | $30

Explore More in Books

Want to know about the best books to read and the latest news start here..

As book bans have surged in Florida, the novelist Lauren Groff has opened a bookstore called The Lynx, a hub for author readings, book club gatherings and workshops , where banned titles are prominently displayed.

Eighteen books were recognized as winners or finalists for the Pulitzer Prize, in the categories of history, memoir, poetry, general nonfiction, fiction and biography, which had two winners. Here’s a full list of the winners .

Montreal is a city as appealing for its beauty as for its shadows. Here, t he novelist Mona Awad recommends books that are “both dreamy and uncompromising.”

The complicated, generous life of Paul Auster, who died on April 30 , yielded a body of work of staggering scope and variety .

Each week, top authors and critics join the Book Review’s podcast to talk about the latest news in the literary world. Listen here .

Photo of Joseph Cortas at CEAS' High Bay Structural Lab

Civil engineering student aims to connect construction and community

Joseph cortas is a fourth-year student enrolled in the ceas accend program.

Ever since he was a child, Joseph Cortas was enthralled by the energy of construction sites.

Joseph Cortas, CEAS Class of 2025.

While his initial fascination centered on large trucks, his childhood interest sent him down a path of professional and personal discovery.

Today, Cortas is a fourth-year student concurrently pursuing bachelor’s and master’s degrees in civil engineering through the ACCEND accelerated degree program at the University of Cincinnati College of Engineering and Applied Science.

The recipient of the Cincinnati Presidential Scholarship , the Structural Engineering Institute Student Scholarship, the CEAS Undergraduate Research Fellowship , and the Kentucky Governor’s Scholarship, he has also been an active member of the American Society of Civil Engineers, Structural Engineering Institute, CEAS Ambassadors, and CEAS Tribunal. After a stint as the VP of collegiate affairs for CEAS’ student government, Cortas was appointed by Ohio Governor Mike DeWine as UC’s Undergraduate Student Trustee .

Cortas aims to utilize his interest and knowledge of civil engineering to make a tangible impact on the lives of those in his community.

Joseph Cortas poses with a hardhat in the High Bay Structural Lab at CEAS.

“How we choose to build our buildings inherently affects how we interact as a society and a community as a whole,” Cortas said. “In high school, I took a college course on life and construction, which looked at how the built environment around us shapes the way that we interact with each other. It inspired me to further involve myself with a lot of community work and advocacy to build relationships with not just my classmates, but also the larger community around me, to better understand how to best utilize the things we make for people. It’s always been fascinating for me to see the intersection of engineering and how it impacts lives.”

After touring more than 10 universities, Cortas ultimately wanted an academic experience that put the student’s development and support at the center of the experience, which he found at CEAS.

"I wanted a faculty and support system that very obviously placed the student at the center of the experience,” Cortas said. “I wanted to feel the understanding that engineering can be difficult and competitive at times. In my experience, academic and personal support permeates through CEAS, whether it’s cooperative education or instruction.”

Joseph Cortas attends a student trustee conference in Columbus, Ohio. Pictured are Jordan Conner, Deputy Director of Boards and Commissions, Collin Claywell, Operations Manager of Boards and Commissions, Haley Dees, Student Trustee from Kent State University, Natalie Dando from Youngstown State University, Kevin Bishop from the University of Toledo, and Akshat Shah from Cleveland State University.

Cortas credits the wide variety of experiences he has had during his time at UC to the connections and learning he has gained. He joined CEAS Ambassadors partially because he had such a positive experience with one when he toured UC as a high school student. He also went on to make various administrative connections through his time with CEAS Tribunal , eventually culminating in his own leadership experiences in student government . And of course, through his co-op experience , Cortas was able to tangibly contribute to his personal and professional development.

When the time came to co-op for Cortas, he found himself excited at the vast array of possibilities ahead of him. After a comprehensive national search, Cortas chose to work in Milwaukee for HGA, an architectural engineering firm based in Minneapolis. During his multiple rotations with the firm, Cortas was able to embark on a variety of real-world assignments, such as developing and reviewing construction drawings, performing structural analysis, and performing construction administration activities. He even got to work on a 17-story, $1.5 billion building.

"I was abable to access a variety of options throughout my search. I was in a unique position because I didn’t have to go to any particular kind of place. I told myself that I would rather find the right position instead of worrying about where it would send me geographically, and it worked out for me,” Cortas said.

"I thought it was a big deal that there was an emphasis from both UC and the company to do multiple co-op rotations. While it’s true that some people go to several companies, there have been many cases where students grow far more over subsequent co-op rotations with the same organization,” he said. “I was the only co-op student in a structural engineering department of around 20 people. Through time, the ability to interact so personally with people who possess so much knowledge was invaluable. I would not be where I am now if I didn’t leave my comfort zone and gain this experience through co-op.”

Joseph Cortas photographs a test specimen during preparation for cyclic tensile testing in the High Bay Structural Lab at CEAS.

Cortas’ success with HGA and his broad range of experiences led him to his final two co-op rotations working on thesis research assignments under James Swanson and Gian Rassati , associate professors of civil engineering at UC. The work is funded by the American Institute of Steel Construction. Cortas embraces this research work, which he describes as very different from industry work, while simultaneously balancing classes as part of the ACCEND program. ACCEND students can complete four co-op rotations instead of five, with the extra academic semester in their fourth year spent beginning graduate course work.

“The ACCEND program played a big part in influencing my decision to come to UC. I think that so many students can benefit from just taking one graduate course, but the program allows and teaches so much about balancing work and the sheer variety of paths engineers can take. "

Joseph Cortas, CEAS '25

"It's been huge to have the opportunity to work in these respective fields in addition to directly learning the material,” Cortas said. “The ACCEND program played a big part in influencing my decision to come to UC. I think that so many students can benefit from just taking one graduate course, but the program allows and teaches so much about balancing work and the sheer variety of paths engineers can take. When I think about all of the knowledge that I will have cultivated in just five years, it opens up a lot of doors. There’s an incredible amount of respect that I have for all of the faculty, academic advisers , and mentors that have helped me along the way.”

While Cortas is deeply appreciative that his masters work has allowed him to develop connections and garner experiences that he otherwise may not have, he continues searching for the perfect intersection to combine his engineering skills with the leadership ability he has acquired.

"I've pursued various roles of leadership within the university. Whether it was being in CEAS Tribunal or a student ambassador, or being the vice president of collegiate affairs, I have always looked for ways to get involved and make a difference around me,” Cortas said. “With whatever work I pursue, I ask myself: how can the work that I do impact communities and support people where they are?”

Joseph Cortas in his capacity as Student Trustee at UC Commencement.

Reflecting back on his journey as a Bearcat, Cortas found his experiences with people to be the most impactful. He highlighted his time as a tutor with Bearcat Buddies, UC’s mentorship program for Cincinnati Public School students, and his assignment to visit Uruguay to talk about the importance of education as a part of a U.S. State Department student delegation.

“I’ve always wanted to emphasize the importance of representation. There is a big weight to be carried when you’re an ambassador representing a community, in any sense. Realizing how much the ability to do good can actually change things is so powerful,” he said. “All of the roles that I’ve had were natural progressions in me wanting to better aid and advocate for the voices of my community. The aim to do good has been the guiding light throughout my journey, and I hope I can leave everyone that I work with in a better position for the future.”

Featured image at top: Joseph Cortas performing weld tests in the High Bay Structural Lab at CEAS. Photo/Provided

Student Experience
College of Engineering and Applied Science
Experience-based Learning
Civil and Architectural Engineering and Construction Management

Civil engineering student grows through co-op

June 9, 2021

Before earning her civil engineering degree from the University of Cincinnati this spring, Nichole Criner interned abroad in Germany as part of UC's international co-op program and was awarded a prestigious leadership award from the American Society of Civil Engineers.

Civil engineering student awarded for leadership by national group

August 4, 2021

Autumn Maher, a University of Cincinnati civil engineering student who will graduate in 2022, was one of just a few students nationwide selected for the 2021 Student Leadership Award from the American Society of Civil Engineers (ASCE), for her leadership and dedication to the UC student chapter. Maher is president of UC's student chapter and has interned at Marathon Petroleum.

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30 Persuasive Thesis Statement Examples to Persuade
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how to write a thesis statement for informative speech
Thesis statement for a speech. Informative Speech Thesis Statement
how to write a thesis statement for informative speech
Writing a Thesis Statement for a Speech: 5 Things to Consider

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Speech #2 thesis brainstorming
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COMMENTS

Crafting a Thesis Statement
Crafting a Thesis Statement. A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and ...
Speech Thesis Statement
A speech thesis statement is a succinct and focused declaration that encapsulates the central argument, purpose, or message of a speech. It outlines the primary idea the speaker intends to convey to the audience, serving as a guide for the content and structure of the speech.
Public Speaking: Developing a Thesis Statement In a Speech
Revising the thesis statement to enhance clarity and coherence. Revising the thesis statement is a crucial step in developing a clear and coherent speech. The thesis statement serves as the main idea or argument that guides your entire speech, so it's important to make sure it effectively communicates your message to the audience.
Purpose and Thesis
A thesis is the central idea in an essay or a speech. In speechwriting, the thesis or central idea explains the message of the content. It's the speech's "takeaway." A good thesis statement will also reveal and clarify the ideas or assertions you'll be addressing in your speech (your main points). Consider this example:
9.3 Putting It Together: Steps to Complete Your Introduction
A thesis statement should appear, almost verbatim, toward the end of the introduction to a speech. A thesis statement helps the audience get ready to listen to the arrangement of points that follow. Many speakers say that if they can create a strong thesis sentence, the rest of the speech tends to develop with relative ease.
Thesis Statements
Thesis Statements. A thesis is the main claim you are making in an argument, similar to the hypothesis in a scientific experiment. It is what you are trying to prove or persuade your audience to believe or do. It's helpful to develop a working thesis to guide your composition process. "Working" is the operative word here; your ideas are ...
Thesis Statement for Speech
What is a Thesis Statement in a Speech. A thesis statement is the speaker's whole speech condensed into one statement. It should include the overall point of the speech as well as any subpoints ...
Topic, Purpose, and Thesis
A thesis statement should appear, almost verbatim, toward the end of the introduction to a speech. A thesis statement helps the audience get ready to listen to the arrangement of points that follow. Many speakers say that if they can create a strong thesis sentence, the rest of the speech tends to develop with relative ease.
Speeches
Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience's emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.
Thesis Statements
A thesis statement: tells the reader how you will interpret the significance of the subject matter under discussion. is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper. directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself.
8.2 The Topic, General Purpose, Specific Purpose, and Thesis
The thesis must be stated and tells the audience what to expect in this speech. A thesis statement may encapsulate the main idea of a speech in just a sentence or two and be designed to give audiences a quick preview of what the entire speech will be about. The thesis statement should be a single, declarative statement followed by a separate ...
8.4: The Topic and Thesis
A speech thesis is more blunt and obvious than what we might use in writing. Identifies the parameters of the speech. It tells the audience what the speaker will be doing; which, by definition, also tells the audience what the speaker is not doing. Consistent with the speaker's overall speech purpose. The wording reflects the proper informative ...
How to Write a Thesis Statement
Step 2: Write your initial answer. After some initial research, you can formulate a tentative answer to this question. At this stage it can be simple, and it should guide the research process and writing process. The internet has had more of a positive than a negative effect on education.
Persuasive Speech Thesis Statement
A good thesis statement for a persuasive speech should be clear, concise, arguable, and specific. Here's an example: Topic: Reducing meat consumption for environmental purposes. Thesis Statement: "Reducing our meat consumption by half can significantly decrease our carbon footprint, lessen water usage, and help in preserving essential ...
The Topic, Purpose, and Thesis
A thesis statement encapsulates the main points of a speech in just a sentence or two, and it is designed to give audiences a quick preview of what the entire speech will be about. The thesis statement for a speech, like the thesis of a research- based essay, should be easily identifiable and ought to very succinctly sum up the main points you ...
Guide: Planning and Presenting an Informative Speech
The thesis statement is worded conversationally and included in the delivery of the speech. Thesis Statement and Audience. The thesis appears in the introduction of the speech so that the audience immediately realizes the speaker's topic and goal. Whatever the topic may be, you should attempt to create a clear, focused thesis statement that ...
Writing a Thesis Statement
A thesis statement is a declarative statement that expresses your paper's position or main topic. It fulfills the several roles of your paper, whether it's a research paper, an essay for coursework, or a speech. Make sure to place your thesis statement at the end of your introduction before your first body paragraph. More Thesis Statement ...
Constructing a Thesis
You have thought about your paper for days, perhaps weeks. You have read research, talked to friends about topics, discussed your assignment in class, and made various notes to yourself about what you want to write. The time has come to put pen to paper. The first step is to construct a strong, compelling, succinct thesis. Constructing your thesis can be frustrating and time-consuming, but it ...
Informative Speech Thesis Statement
An informative speech thesis statement conveys the main idea of your speech, providing an overview of what listeners should expect. It aims to educate, enlighten, and provide essential details on a specific topic without persuading or arguing a perspective. Today, we'll explore the mysterious world of the deep sea and the creatures that ...
How to Write a Speech : Speech Thesis
The thesis of a speech is the most important, and it is the main idea of the entire presentation. Write a thesis statement with tips from a public speaking p...
Persuasive Speaking
Your thesis statement is the overarching claim for your speech, but you will make other claims within the speech to support the larger thesis (Nordquist, 2020). Evidence, also called grounds, supports the claim (McCroskey, 1969). The main points of your persuasive speech and the supporting material you include serve as evidence.
PDF Developing a Speech Outline
Thesis Statement A thesis statement reflects the focus of your speech and tells the audience what to expect. Before creating an outline, you should have a thesis statement developed that will help guide the body of your speech. For more information on thesis statements, click here. Preview
Assessment of Hearing Loss and Tinnitus in Hispanic College Students
bachelor thesis. Abstract ... hearing loss, hispanic, tinnitus, speech perception, ethnicity effect, socialization. Identifier . honors_thesis_submission-efa19b33-d88e-4e67-8697-ecb1f724b5ea. Style. Choose the citation style. Rodriguez, K. N. (2024). Assessment of Hearing Loss and Tinnitus in Hispanic College Students.
Honors Thesis Abstracts
Michael Fox, ""A Strange Thing for the Foot to Guide the Head":Freedom of Speech in Elizabethan Parliaments Thesis Advisor: Dr. Meredith Rusoff. Freedom of speech is a right that many in the United States, and the Western world, take for granted as something that is critical for any modern democratic society to function.
Sociology Department Faculty Response to Events of May 1st, 2024
We, in the Sociology department, join our colleagues in History, Art History, AAAS, NAIS, LALACS, Spanish & Portuguese, English, Religion, and WGSS departments at Dartmouth College, in denouncing the use of militarized police force against those who gathered on May 1, 2024 for peaceful demonstration. We also join fellow sociologists and social scientists across the country in registering our ...
Ph.D. Thesis Defense: 'A Study of Aging through Speech and Language
large speech datasets annotated with age-related information makes this application challenging. This dissertation aims to study how well audio and language features predict health outcomes among older veterans, with the goal to improve diagnostic and intervention strategies. First, a large audio dataset is curated from the Veteran History
Six seniors recognized with Dean's Awards for outstanding capstone projects
Yasmine Omri, electrical engineering, for her project, "Towards a Real-Time Image-to-Speech Tool for the Visually Impaired: ... "When it came time to choose a thesis topic, I thought about the importance of these emerging contaminants for water quality and public health, and how I had the opportunity to work with one of the leading experts ...
Book Review: 'Morning After the Revolution,' by Nellie Bowles
In "Morning After the Revolution," an attack on progressive activism, the journalist Nellie Bowles relies more on sarcasm than argument or ideas.
Civil engineering student aims to connect construction and community
Ever since he was a child, Joseph Cortas was enthralled by the energy of construction sites. While his initial fascination centered on large trucks, his childhood interest sent him down a path of professional and personal discovery. Today, Cortas is a fourth-year student concurrently pursuing bachelor's and master's degrees in civil engineering through the ACCEND accelerated degree program ...
Tyson Fury interview: I want to be the first £500m heavyweight boxer
Tyson Fury puts the gloves back on this weekend against Oleksandr Usyk Credit: Getty Images/Richard Pelham One moment Tyson Fury wants to become "the first £500 million heavyweight boxer ...