what 5 things should a cover letter include

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

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Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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What to Include in a Cover Letter in 2024 + Examples

Ready to apply for a job, but need a stellar cover letter to accompany your resume? No problem. Our cover letter examples and guide will show you the sections to include in a cover letter, plus extra tips for making your letter shine!

Sections to include in a cover letter: example

Reference this cover letter example to get an idea of what to include in a cover letter for a job, what each section entails, and how they’ll all look together on the final page.

If you like how this cover letter looks, you can easily get one tailored to your desired job and unique abilities with little to no effort. Simply use our Cover Letter Builder and watch as it generates a personalized cover letter in minutes!

What to include in a cover letter

A cover letter should follow the business letter format and include five essential sections: your contact information, a formal greeting, an opening paragraph, a body paragraph(s) and a closing paragraph.

1. Contact information

This section is self-explanatory. At the top of your cover letter, you will include your contact details so recruiters can easily contact you when they want to schedule a job interview.

Your contact information should include:

• Your full name
• Your phone number
• Your email address
• Your location (city, state and ZIP code)
• LinkedIn, portfolio, professional social media accounts (optional)

2. Greeting

Your cover letter greeting is where you formally address your letter’s recipient, in this case, a recruiter, hiring manager or employer. You should include the following details in this exact order:

• The recipient’s name and job title
• The recipient’s address
• A formal greeting for the recipient (“Dear Ms. Jones”)

3. Opening paragraph

Introduce yourself to the potential employer in the opening paragraph of your cover letter. State your profession, current job title, the position you’re interested in, and your motivation for applying.

Here’s a template for cover letter opening paragraph:

4. Body paragraph

Your cover letter’s body paragraph should detail essential qualifications that make you an ideal candidate. Elaborate on your academic background, professional skills , and your most recent and relevant experiences.

Give specific examples of accomplishments , and avoid sounding generic. You should tailor your cover letter to show you meet the necessary qualifications.

Here’s a cover letter body paragraph example:

5. Closing paragraph

Your cover letter’s closing paragraph should finish with a brief statement of why you’re confident you can excel at the position. You should use this section to share your desire for a future job interview.

Here’s a template that will help you ace the cover letter’s closing paragraph:

That’s it! Writing a cover letter is pretty simple once you break it down into a few easy steps. However, if you can’t begin to imagine what skills and achievements to include in a cover letter, try our Cover Letter Builder . All you have to do is pick a template, answer a few questions, and type your desired job title, and you’ll get a unique cover letter in seconds!

Write my cover letter

Tips for writing a great cover letter

Understanding the contents of your letter is just the first step in writing a cover letter that wows recruiters. Follow these expert tips to ensure your cover letter meets recruiters’ standards.

Personalize your cover letter for each job application: Resist the urge to use a generic cover letter for every job application. Tailor your letter to each specific position and company by addressing the hiring manager by name and highlighting how your skills and experiences align with that job’s requirements.

• Optimize with keywords: Pay close attention to the keywords and phrases in the job description. Incorporating these keywords into your cover letter can help your application pass through applicant tracking systems (ATS) and demonstrate your suitability for the role.
• Highlight quantifiable achievements: The key to writing a cover letter is featuring accomplishments instead of responsibilities . Focus on showcasing your accomplishments with concrete numbers and metrics. Quantifiable achievements provide evidence of your capabilities and the value you can bring to the role.
• Keep it concise: Hiring managers often have limited time to review applications, so keep your cover letter brief and to the point. Aim for around three to four paragraphs, focusing on the most relevant information and avoiding unnecessary details.
• Proofread thoroughly: 76% of HR professionals would automatically reject a cover letter with a typo or grammatical error. Typos and other errors can detract from the professionalism of your cover letter and can leave a negative impression on potential employers. Take the time to proofread your letter carefully and check for spelling, grammar and formatting mistakes.
• Steer clear of negative topics: While it’s essential to be honest in your cover letter, avoid discussing negative or uncomfortable issues such as salary requirements , grievances with past employers or reasons for leaving previous positions. Maintain a positive and professional tone throughout.
• Use a professional template: A professional cover letter template can help ensure your document looks polished and well-organized. Choose a straightforward, simple design that complements your resume and reflects professionalism.

Cover letter examples

Draw inspiration from real-life cover letter examples for various career scenarios and job titles. Click on the button below your preferred cover letter sample and build your version in the Builder!

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Career Change

Certified nursing assistant, customer service representative, entry-level, social media manager, internal promotion, project manager, key takeaways.

• A cover letter should include five key sections: contact information, greeting, opening paragraph, body paragraph and closing paragraph.
• Include basic contact details like your name, email, phone number and location so employers know how and when to reach you.
• Clearly state your credentials, the job you’re applying for and your motive for applying in the opening paragraph of your cover letter.
• Shows recruiters you have the skills and qualifications to thrive in the role by detailing specific achievements from past experiences.
• Finish your letter by summarizing why you’re the best candidate for the job and a call to action for a future interview.
• Always personalize your cover letter for each job application to ensure you mention the skills, experiences and qualifications the employer seeks.
• Boost your cover letter with quantifiable metrics that prove your impact and knowledge.
• Avoid uncomfortable topics like salary negotiations, bad experiences with previous supervisors or career failures. Your cover letter should be positive and inspire confidence in your abilities and professionalism.
• Finally, ensure your cover letter is free of grammatical errors and well-organized with a professional cover letter template.

Related Content

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About the Author

Gabriela Hernandez • CPRW, Career Advice Expert

Gabriela Hernandez is one of LiveCareer's resident writers. She graduated from the University of Puerto Rico with a degree in Journalism. Throughout her career, she has tackled copywriting, blog articles, journalistic writing, academic writing, resume writing, and even prose and verse.

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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• Cover Letter

What to Include in a Cover Letter: A Full Guide for 2024

There’s a lot you want to say to convince your future employer to hire you. But before you start writing, learn what to include in a cover letter with our expert guide.

Knowing what to include in a cover letter is crucial. A wrong thing here, an irrelevant thing there, and your cover letter lands in the garbage can. 

Once you’re done with this guide, you’ll write one that lands you that job interview instead.

In this article, you’ll learn:

• What to include in a cover letter to snag that position you’ve been eyeing.
• What you should omit including in a cover letter.
• Key components and important sections you have to include in a successful cover letter.

Save hours of work and get a cover letter like this. Pick a template, fill it in. Quick and easy. Choose from 20+ cover letter templates and download your cover letter now.

Create your cover letter now

What users say about ResumeLab:

I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your cover letter.” Patrick I love the variety of templates. Good job guys, keep up the good work! Dylan  My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George

What to Include in a Cover Letter?

The main step to a successful cover letter is to include all the necessary information in the correct way. And data shows that cover letters are still as important as ever . Don’t sleep on writing one. Here are all the things you need to put in a cover letter:

1. Contact Information

What goes in a cover letter first? The address. And you’ve already put your address on a resume , so you know how to address cover letters, too, right? Well, the heading area on a cover letter follows a different set of rules.

Every cover letter (also known as an application letter ) is formal, so address it following the standard format. This means your personal details go first, then the date of writing the letter, and lastly, the reader’s details.

Don’t have the name of a particular person when you’re sending the cover letter? Don’t worry. You can still address the cover letter without their name and job title if you can’t find them anywhere. Read more about that in our guide on how to address a cover letter .

Look at this example of how to put contact information in your cover letter:

What to Include in a Cover Letter—Header Template

[Your First & Last Name]

[Your Address]

[Your Phone Number]

[Your Email Address]

[Today’s Date / Date of Writing]

[Addressee’s Name]

[Addressee’s Professional Title]

[Company Name]

[Company Address]

Expert Hint: In resume writing, we recommend not adding your address. However, to follow professional cover letter formatting , you have to include it in your cover letter. Social links, on the other hand, you can leave off.

2. Professional Salutation

Using a full name to address a cover letter is important. Not only does it personalize the letter, but it also lets recruiters know you didn’t just spam every business in the country with the same generic cover letter template .

So the first step is to start with a simple but proper cover letter greeting that includes Dear + Ms/Mr + recruiter’s last name . It’s just so simple yet highly effective. The overused Dear Sir or Madam or To Whom It May Concern don’t carry nearly as much weight and commitment.

See an example of the simplest yet most effective greeting:

What to Put in a Cover Letter—Salutation

Dear Ms. Ruiz,

Right after the salutation, follow with an introductory paragraph. There are many ways to catch the recruiter’s attention, and no two cover letter introductions will look the same.

3. Gripping Opening Statement

Just like your resume summary statement or career objective , you have to make the cover letter intro compelling enough not to lose the recruiter’s interest. Why? If you present yourself poorly and bore them to tears, they won’t even look at your resume and will disregard your application.

There are many proven ways to start the first paragraph of the cover letter. Lead with an interesting anecdote, a story, or by showcasing an impressive achievement of yours. You also need to decide on the style of your writing.

Check the job listing. If it’s written in a casual and witty way, incorporate that style when writing your cover letter . But if it’s more formal and straight to the point, present yourself more professionally. However, one thing that is universal is to create a structure that shows you care about getting the job.

See this example:

Opening Statement to Include in a Cover Letter

As a yearlong client of 55 Finance, I’m still constantly amazed at everything your bank does better than the others—from personalized help to an accessible iPhone app. You can imagine my delight when, the week after finishing my bachelor’s in accounting, I saw that you have an opening for a junior accountant position. During my internship at We Count, I Implemented an efficient invoicing system, resulting in a 15% decrease in billing errors. I’m sure my work ethic will allow me to achieve similar successes for your company.

Expert Hint: Of all the best cover letter advice we give, the most important is to tailor the cover letter to the job description, as you did on your resume. To tailor your cover letter to the company you’re applying to, find their “voice” by reading their website or blog and replicate it in your writing.

4. Great Cover Letter Middle

You created a splendid opening paragraph and got the recruiter’s attention. Now, show them a cover letter body that’s just as strong. This part contains the most important information and tends to be the longest. When writing the body of a cover letter, provide an overview of your qualifications and:

• An explanation of how you can help the company succeed
• A convincing description of your hard and soft skills, showing that you’re the best candidate for the position
• Two or three key achievements with numbers proving your expertise
• How enthusiastic you are to become a member of their company and team

And remember to be specific. You’re writing a cover letter to sell yourself in the best way possible. Vagueness and unsubstantiated promises don’t do that. The body section of the cover letter should be composed of up to two paragraphs.

See this example to visualize:

What to Include in a Cover Letter—Middle Section

At We Count, I demonstrated proficiency in managing financial records, preparing accurate reports, and ensuring compliance with accounting standards. My attention to detail and analytical skills enabled me to identify cost-saving opportunities, resulting in a 15% reduction in unnecessary expenditures. I also assisted in preparing financial statements, leading to a 15% improvement in reporting accuracy. I’m positive that my success in enhancing data accuracy by implementing error-checking procedures, which resulted in a 30% decrease in data entry errors, will prove beneficial to We Count’s financial success.

As for how long a cover letter should be —

3 or 4 paragraphs is an ideal cover letter length, which should take up no more than three-quarters of a page, somewhere between 250 and 400 words. But you can absolutely go for a short cover letter that’s barely half a page long.

Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.

CREATE YOUR COVER LETTER NOW

Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here .

5. Positive Cover Letter Closing

You’ve written a killer introduction and added paragraphs full of your work accomplishments. Now, write a cover letter closing that includes a definitive call to action. It’s time for a happy ending!

A good cover letter call to action confidently states that you look forward to meeting the hiring manager and discussing how you can benefit the company as their future employee. In other words, it’s asking the recruiter to schedule a meeting with you. And the best thing about it? It’s effective!

Here’s an example of a successful call to action:

What to Put in a Cover Letter—Ending Statement

I am impressed by 55 Finance's commitment to excellence and innovation in the financial sector. Furthermore, I am confident that my academic background, coupled with my hands-on experience, aligns well with the values of your organization.

Could we schedule a meeting or a phone call? I would welcome the opportunity to demonstrate to you how my previous wins can be replicated and improved at 55 Finance.

[Your Name]

And that’s how you do it. The ending to a cover letter should be short and sweet. Try to keep two sentences long. You really don’t need more. And you’ve got a solid cover letter ready. But there is still more we can do. So, let’s go even further beyond.

6. Postscript

This is a completely additional section, so don’t go out of the way to write it if you don’t want to. But there are benefits to doing so.

A postscript (P.S.) is an additional note at the end of a letter that involves sharing the most significant (yet relevant to the role) achievement. It draws the reader’s eye, even if they haven’t read the rest of the letter first. Many people notice the P.S. first and may start reading from there rather than from the top.

Take a look at this sample:

Postscript to Include in a Cover Letter

P.S.—I’ll also be glad to share how I played a key role in implementing a new accounting software, improving overall team efficiency by 20%.

A postscript isn’t necessary; in some situations, it could be detrimental to your cover letter. It should complement the main content of the cover letter and should not substitute for addressing essential points within the body of the letter. If you choose to add it, ensure it’s sincere and adjusted to the company’s “voice.”

What You Can’t Include in a Cover Letter

So now you know what to include in a cover letter. But what about all the things that shouldn’t be put into one? There are a couple of things, so let’s go through them one by one:

Irrelevant Information & Lies

Like in your resume, your cover letter shouldn’t include any experience irrelevant to the job position you’re pursuing. If it doesn’t matter to the recruiter—don’t include it in your cover letter. Similarly, lying on a cover letter is forbidden. Only mention what you can do and what you can back up with facts.

Read more about Lying on a Resume .

Second Page

A cover letter has to stay on one page. Do not spill your words onto a second page. It will only hurt your chances of landing the job.

Salary Range

Don’t mention the salary unless the job ad tells you to do so. Also, don’t write about your previous salary or expectations for a raise or promotion.

Negative Comments About Your Previous Job or Employer

You may have hated your job. Maybe your boss wronged you significantly. No matter how much you want to rant about it, don’t. Keep a professional face.

“I didn’t get a promotion because….” “I couldn’t do X in my previous job for a reason that….” And any other potential excuses make you look unprofessional and whiny. A cover letter must show your confidence. So don’t make excuses.

Typos & Grammar Errors

They suggest a lack of attention to detail, professionalism, and care in communication. Although a single typo won’t ruin your application , several of them are certain to make you look sloppy.

Now that you know what to include in a cover letter and what should be avoided, check out our other cover letter guides:

• Cover Letter Outline Guide
• How to Write a Cover Letter With No Experience
• How to Write a Motivation Letter
• How to Write an Entry-Level Cover Letter
• What is a Cover Letter
• What Should a Cover Letter Look Like
• What to Write in an Email Cover Letter

And check out these amazing cover letter templates:

• Free Cover Letter Templates
• Google Docs Cover Letter Templates
• Word Cover Letter Templates

With ResumeLab’s resume builder you’ll write your resume in a flash. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Improve your resume in our resume builder now .

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Nail it all with a splash of color, choose a clean font, highlight your skills in just a few clicks. You’re the perfect candidate and we’ll prove it. Just pick one of 21 resume templates and get started now .

Let’s sum up what to put in a cover letter:

• Heading: Your name and details, the date of writing, and then the recruiter’s + company’s info.
• Salutation: A personalized greeting for the recruiter.
• Opening Section: An introductory section included in the first paragraph of your cover letter. It should be interesting and compelling to make the recruiter want to read more.
• Main Body: Two paragraphs proving you’re the best fit for the position.
• Closing Section: A confident call to action that encourages them to read your resume and invite you for a job interview.
• Signature: A polite sign-off.
• Postscript: An optional trick to hook the recruiter’s attention and give them an additional CTA.

Do you have any questions on what to put on a cover letter? Wondering whether writing a cover letter is at all necessary? Please write us a comment in the space below, and, as always, thanks for reading!

Mariusz is a career expert with a background in quality control & economics. With work experience in FinTech and a passion for self-development, Mariusz brings a unique perspective to his role. He’s dedicated to providing the most effective advice on resume and cover letter writing techniques to help his readers secure the jobs of their dreams.

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• Cover Letter

What to Include in a Cover Letter for a Job [15+ Examples]

Don’t let writing a cover letter drive you to distraction. Learn exactly what you need to include in a cover letter to make yourself the star candidate for the job.

When writing a cover letter, you have to include specific information. You’ll always need contact details, a professional salutation, an introduction, information on why you are qualified for the job, an interview-winning closing, and a complimentary close. The way you list this information depends on how you’re sending your letter.

After all, applying for a job is still a formal process, with set expectations. Fail to structure your cover letter properly and you may as well not send one at all. Luckily, you’re about to learn exactly what you need to include in a cover letter to turn it into an interview-generating machine. Let’s take a look.

Want to write your cover letter fast? Use our cover letter builder. Choose from  20+ professional cover letter templates  that match your CV. See actionable examples and get expert tips along the way.

Create your cover letter now

Sample Cover Letter for a CV— See more cover letter examples and create your cover letter here .

Once you’ve learned what to include in your cover letter, learn about everything you need to include in your CV. Read more:

• How to Write a CV [Professional UK Examples]
• 20+ Job Winning CV Tips and Advice
• Best CV Format for Job Hunting Success
• CV Layout [5 Professional Examples]
• How to Write a CV Personal Statement [CV Profile Examples]
• Key Skills to Put on a CV [Best List of CV Skill Examples]
• Most Professional CV Fonts
• How Long Should a CV Be? [Best Page Length]
• 20+ Free CV Templates to Download Now
• 18+ Basic CV Templates to Download

When considering what to include in a cover letter always bear its purpose in mind. A cover letter should:

• Introduce you as a candidate.
• Mention the job role you're applying for.
• Show that your skills and experience match the skills and experience required by the employer.
• Encourage the reader to read your CV.
• Finish with a call to action (by asking for an interview).

This is how a cover letter looks like:

Now let’s see everything you need to put in your cover letter.

What to Include in a Cover Letter

Put the following elements in your job-winning cover letter: 

1. Add a Contact Section

Every cover letter needs to include contact information. This is how it should look in a standalone cover letter that you print out or upload/attach to a job application. Two important points to remember:

• Right-align your contact details and the date.
• Use the correct date format e.g. 25th February 2020.

Contact Section—Standalone Cover Letter

[Your First & Last Names]

[Your Postal Address]

[Your Phone Number]

[Your Email Address]

[Date of Writing]

[Manager’s Name]

[Manager’s Job Title]

[Company’s Name]

[Company’s Postal Address]

Contact Section—Email Cover Letter

The rules are different if you’re sending the cover letter as the body of the email itself. There’s no need to include contact details or the date in the header section. Instead, list your contact information in your email signature. For example.

Secondary School Teacher

[email protected]

0777 777 7777

www.linkedin.com/in/jenreedzety/

Forget adding your postal address—it’s an email, your reply won’t come in an envelope. And in both cases, make sure you include your email address and LinkedIn profile as a hyperlink so it’s easy for the hiring manager to click on and get in touch.

Learn more about cover letter formatting: How to Format a Cover Letter [Step-By-Step Guide]

2. Include a Professional Salutation

Your salutation is simply the greeting that begins that body of your cover letter. It’s very simple and the rules apply to both email and standalone cover letters. Keep it formal, try to use the hiring manager’s name and don’t be too generic. Let’s start off with what you shouldn’t use. 

Never include these salutations:

• To Whom It May Concern
• Dear Sir/Madam

Painfully old-fashioned and far too generic. Always try to find the hiring manager’s name and use it. It’s scientifically proven that this has a powerful effect on the brain. Try these tips to discover it.

• Look for a name in the contact email address in the job advert. 
• Email address doesn’t give a full name? Let’s use me as an example. If it’s [email protected], then Google “J Buffett” and “Zety” to find out.
• Use LinkedIn. LinkedIn job adverts often identify who posted the offer. Also, look at the company’s LinkedIn page or do a LinkedIn company search to find a name.
• Check the company’s own website. Look for the manager of the team on the staff page.
• If none of these work, call the receptionist and ask.

If you really can’t find a name? A good fallback is ‘Dear Hiring Manager’. In fact, a survey revealed it’s an employer favourite as a salutation when you don’t know who to send your letter to. 

Salutations to Include in a Cover Letter for Employment

• Dear Sir/Madam (never)
• Dear Hiring Manager (better)
• Dear Mr. Roberts (best)

3. Grab the Recruiter’s Attention with Your Introduction

Now for the main course, the body of the cover letter. We start with your introductory paragraph, and this is where the magic happens. You’ve got to hook the hiring manager with compelling info about your skills and professional achievements. Make sure you grab their attention and make them hungry for more. 

A good introductory paragraph should include:

• Passion and enthusiasm.
• Proof that you’d make a great addition to the company.
• The name of the company and the role you’re applying for.

Here’s a great example from an experienced candidate. They’re using an impressive professional achievement, expressed as an accomplishment statement , to hook the recruiter.

What to Include in a Cover Letter Introduction (Example)

I was delighted to hear of the opportunity to join the award-winning team at Saffron & Co in the role of office manager. In my current role at Schuster & May, I’ve been able to cut office supply costs by £10,000 per annum. This success comes from my ability to conduct robust supplier contract management and negotiation. I’d love to deliver the same successful approach to the team at Saffron.

And here’s an equally effective example from a fresh graduate. Even without career experience you can still leverage passion and relevant achievements to show your worth.

What to Include in an Entry-Level Cover Letter Introduction (Sample)

I am writing to apply for the position of Junior UI Developer with Nascent Systems. While pursuing my BSc (Hons) in Computer Science at Kingston University I wrote an Android app for 4g signal strength detection. It won plaudits from my lecturers and experienced professionals on Github and has just surpassed 10,000 downloads on Google Play Store. It would be incredible to kick off my career with Nascent and hone my programming skills with your amazing team.

Next up, what to put in a cover letter middle paragraph.

4. Show How the Company Will Benefit from Hiring You

The last thing you want to do here is just rephrase your CV. The middle paragraphs of your cover letter have to provide evidence of why you’re the best candidate. You’ve got to show, not just tell. The best way to do this is to use numbered achievements. For example:

What to Put In a Cover Letter Middle Paragraph (Example)

I’ve been working in administration and office management for more than 10 years, but at Schuster & May I’ve had some standout achievements that I’m very proud of:

• Reduced call waiting times by 50% by introducing an overflow system to spread pick up duties to other teams.
• Improve employee satisfaction with facilities by 60% by carrying out detailed surveys on services provided and areas for improvement.
• Introduced a 360-degree annual performance review system for administrative assistants that has won the praise of the executive team.

Now for an example from a less experienced candidate.

What Should Your Cover Letter Body Include (Sample)

Whilst completing my degree, I obtained experience and achievements that would serve me well in this entry-level role at Nascent. I’m proud to have completed numerous projects for community organisations through my local volunteer centre. My proudest accomplishments included:

• Carrying out A/B testing with a redesigned ‘Donate Now’ button for a charity website that increased donations by 200%.
• Agreeing to project timelines and adhering to them for every project completed.

Two very different candidates, but both examples work brilliantly to show how qualified they are for the job.

When making a CV in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building your CV here .

When you’re done, Zety’s CV builder will score your CV and tell you exactly how to make it better.

5. End With Gratitude and a Call to Action

Your final paragraph has the potential to seal the deal on an interview. Here’s what our experienced candidate has included to end their cover letter.

What Should Be in a Cover Letter Ending (Example)

I would be delighted to show you how I was able to make a saving of £3,000 by a simple change to a key office supply item. Please give me a call on the number above, so we can discuss further and I can tell you more about what I can contribute to Saffron. Thank you so much for your time and I look forward to speaking to you.

This is why it works:

• There’s a money-saving promise. Who wouldn’t want to find out more.
• There’s a call to action, you need to show your interest and encourage contact so you can proceed to the next stage.
• It says thank you. Yes, it’s good manners, but it’s proven that gratitude motivates the recipient , so use that effect to your advantage.

And here’s what our less experienced candidate has included.

Things to Include in a Cover Letter Ending

I am certain my programming skills will reach new heights in this role due to the industry-leading training and development opportunities offered by Nascent. I am available at your convenience to discuss how I can help Nascent continue to thrive. Many thanks for considering my application.

Instead of a money-saving promise they’ve demonstrated dedication to growth. That shows clearly defined goals and a commitment to develop within the role. Surefire wins for an entry-level graduate job.

6. Add a Complimentary Close and Your Signature

Always include a complimentary close in your cover letter. The classic approach is as follows:

• “Yours sincerely” can be used if you know the person’s name, e.g. ‘Dear Mr Jones’.
• “Yours faithfully” can be used if you don’t, e.g. ‘Dear Hiring Manager’.

Then include your signature. For a standalone cover letter a digital copy of your handwritten signature adds a nice touch. For an email cover letter, include your contact details in your signature. Take a look back at the first section of this guide for an example.

Read more: How to Format a Cover Letter

7. Include Keywords in Your Cover Letter

Your cover letter is likely to be read by an algorithm before a person. 90% of major companies use ATS software to scan job applications. These are automated systems that scan for keywords and reject any applications that don’t meet requirements. 

The keywords are words or phrases that describe desired experience, skills or traits and the job title. You’ll find the keywords you need to include in the job description, so read it well. Here’s an example.

A fantastic investment company based in Central London requires an  Office Manager with 2+ years experience  to join their team. Role requires  proficiency in managing office assistants  and accomplished  supply management skills .

Everything in bold is a keyword. Do include them in your cover letter, but keep it grammatical and easy to read.

What Not to Include in Your Cover Letter

What you leave out can be just as important as what you include. Don’t include the following in your cover letter.

• Excessive detail. Don’t waffle, the ideal cover letter length is no more than one page.
• Spelling or grammatical errors. A study revealed these to be the biggest mistake you can make in a job application.
• The wrong company name or contact person. It suggests you’re copy-pasting identical responses to multiple job roles and shows a lack of attention to detail. 
• Negative comments about your current or past employer. Always a red flag as it indicates potential behavioral issues.
• Dishonesty. Don’t be tempted to lie or stretch the truth. Being found out will destroy your chances of securing the job or get you dismissed if the truth emerges later.

You’ve just learned what should a cover letter include, but for an even more detailed guide read more here: How to Write a Cover Letter [Complete Guide]

Key Takeaway

Getting your cover letter right is still an important part of the recruitment process and you’ve got to follow the standard structure. Here’s what to include in a cover letter to maximise your chances of securing a job interview.

• Include a cover letter address section, adapted to the type of cover letter you’re sending.
• Choose the right salutation, preferably naming the hiring manager.
• Start off strong in your cover letter opening and hook the reader into continuing.
• Sell your benefits to the company with passion and numbered achievements.
• Make your cover letter ending a call to action.
• Use a formal sign-off and include your signature.

Would you like to know anything else about what to put in a cover letter? Still not sure about which parts are essential or how to format your cover letter correctly? Any questions at all, please use the comments section and I’ll be happy to help.

About Zety’s Editorial Process

Our editorial team has thoroughly reviewed this article to ensure it follows Zety’s editorial guidelines . Our dedication lies in sharing our expertise and providing you with actionable career advice that offers you real value. Every year, the quality of our content attracts 40 million readers to our site. But that’s not all – we conduct original research to gain a detailed understanding of the labour market. We take pride in being cited by top universities and leading media outlets in the UK and worldwide .

• https://doi.org/10.1016/j.brainres.2006.07.121
• https://www.ubalt.edu/campus-life/career-center/career-services-online/career-cycle/documents/Writing%20Accomplishment%20Statements.pdf
• https://www.umkc.edu/facultyombuds/documents/grant_gino_jpsp_2010.pdf
• https://csb.uncw.edu/cen/documents/8%20Things%20You%20Need%20To%20Know%20About%20Applicant%20Tracking%20Systems.pdf

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What Should a Cover Letter Include? 5 Key Elements and What to Write About

Explore the best practices for writing a cover letter in 2024

Well then, what should a cover letter include exactly? 

Aside from the 5 essential elements, all cover letters need to highlight one or more of the following: 

• Achievements
• Personality traits
• Mutual interest
• Enthusiasm 
• Transferable skills 

Cover letters give a more elaborate description of the details that have been mentioned on a resume. But, there are different ways to talk about each of the above. The general rule of thumb is that the most relevant and important information comes first. 

In this guide, we’ll walk you through what to put on a cover letter. Towards the end, we’ll also show you how to generate a personalized application in as quick as 10 seconds.

What Are You Even Supposed to Say in a Cover Letter?

The aim of a cover letter is to explain how your work history aligns with the job responsibilities and how it makes you the right candidate to hire in terms of skills and experience. 

So, talk about all the things that prove you’re qualified for the role. Whether that’s because of your technical expertise or long-term goals and interests, focus on what makes you a good fit for the company’s needs. 

5 Elements All Cover Letters Must Include

This is the standard cover letter format : 

• The header 
• Salutation & greeting
• Opening paragraph
• Closing paragraph & sign off 

We’ll dive into each section. However, this guide is about what each of these cover letter sections need to include. If you want to learn how to write an effective cover letter step-by-step with proven examples, go to this guide here .

1. The Header Section

All cover letters include a header section. This is where your contact details are such as: 

• Phone number
• Email address
• Company name

Use this format for your cover letter header. If it helps, start with an outline before you start slinging ink. 

2. Salutation & Greeting

The first line after writing your contact details is the salutation. Greet the hiring manager by their last name, honorifics, or job title. Here’s a few examples: 

• Dear Mr Smith
• Dear Ms Smith
• Dear Hiring Manager

Ideally, you’d include the hiring manager’s name in your greeting. But if you’re unsure, either greet them by their honorifics or job position. 

Here’s another piece of advice for writing cover letters : don’t address the reader through the infamous phrase “to whom it may concern.” It’s impersonal and suggests that you didn’t do your research. 

3. The Opening Paragraph 

This covers two things:

• The job position you’re applying for 
• An introduction to your professional background

After reading the opening paragraph, the reader should know the job vacancy you’re interested in as well as your professional strengths or career highlights.

4. Main Body

The main body is made up of 1-3 paragraphs. Each paragraph of the main body focuses on a few of the following:

• Relevant experience
• Hard skills
• Soft skills

This takes up most space in your cover letter. The purpose here is to prove that you’re a strong candidate by showcasing how your work history aligns with the job responsibilities. 

Here’s an example of what each paragraph in the main body can focus on: 

• First paragraph: work history and technical skills • Second paragraph: academic background and qualifications • Third paragraph: personality traits and communication skills

However, three paragraphs aren’t always necessary. What you write about is more important than how much you write about. 

5. Closing Paragraph & Sign Off

The closing paragraph is where you sum up your application, drop a call to action, and include a professional sign off. 

Here’s an example:

I believe my strong education and employment experience make me an ideal candidate for this position. I look forward to discussing this position further. Sincerely, Charles Bloomberg

To go one step further to help you stand out, feel free to include your digital signature.

4 More Things All Cover Letters Must Include

Now, we’ll zoom in and go through a few more things that are essential for cover letters to include. 

Why You’re Interested in the Job

The first sentence of your cover letter should tell the reader the job position you’re applying for, which is often followed up by why you’re interested in the role. This step is crucial for letters of interest . 

The opening paragraph can end after stating the job opportunity you’re interested in and why. Or, you can expand by writing a short introduction about your professional background. 

Career Objectives

Sharing your career goals is effective for all types of cover letters whether it’s for an internship role or for a manager position. Even for seasoned professionals or seniors, sharing your objectives is good for giving your potential employer confidence that you have a genuine interest in the field. 

Job Description Keywords

Without using any of the keywords from the job description, your application may not get past the initial hiring phase because of the applicant tracking system .

However, keywords must be used in the context of your skills, work experience, and achievements. This tailors your application and shows that you have a good understanding of the job requirements.

Reference to the Company’s Core Values

Show that you align with the company culture and mission. For instance, share your own personal values and motivations. 

Being qualified for the role in terms of hard skills is one important factor. But another important factor is showing that you have the ideal qualities and personality for the job which enables you to perform better. This can help you stand out, especially when you have no work experience . 

Anything Else That a Cover Letter Should Include?

Not all of these will be necessary on a cover letter but here’s a few more things to keep in mind:

• Bullet points
• Numbers, data, statistics
• Hobbies and interests
• Mutual connections
• Side projects

And Here’s What to Avoid Including on a Cover Letter

Avoid these cover letter mistakes : 

• Spelling and grammar errors
• Including no examples
• Greeting the wrong person
• Writing in an informal tone of voice
• Showing signs of a negative attitude
• Overexaggerating 

3 Examples of What a Good Cover Letter Looks Like

We also have a library of more than 180+ free cover letter templates . So if your job title isn’t listed below, try checking that out. 

On the other hand, feel free to check out our cover letter examples guide for key takeaways on some of our best cover letters.  

Accountant Cover Letter

Mechanical Engineer Cover Letter

Sales Cover Letter

Generate a Personalized Cover Letter in as Quick as 10 Seconds

At the start of this guide, I mentioned that we’d show you a way to generate a personalized job application in as quick as 10 seconds. 

Well, here’s how it works: 

• Enter the company name.
• Write the job position/title you’re applying for. 
• Select a previous job position/title to highlight. 
• Press “AI Writer Ready”.

And that’s a wrap. 

Surprised that it’s that quick to create a cover letter? More than 850,000 job seekers were too but after discovering this hack, sending more tailored resumes and cover letters was a piece of cake. Best of all, it led to landing more interviews. 

Want to be next? 

Sign up here to get started for free. 

Or if you’re still curious, feel free to watch the short clip below to see Rezi's AI cover letter generator in action. 

One More Piece of Advice 

Your cover letter is all good as long as it explains why you’re a good fit and how your work history is a good match for the company’s needs. 

Now, here’s one more piece of advice: put emphasis on what the future would look like working with you. Imply the type of positive outcomes that the company would be missing out on by not having you as part of the team. 

Explore Rezi 🔥 Comes with 5,000 AI Credits, and is free forever, no credit card required.

Astley Cervania

Astley Cervania is a career writer and editor who has helped hundreds of thousands of job seekers build resumes and cover letters that land interviews. He is a Rezi-acknowledged expert in the field of career advice and has been delivering job success insights for 4+ years, helping readers translate their work background into a compelling job application.

What to include in a cover letter

A well-written cover letter is the key to capturing the attention of employers and encouraging them to read your CV so that you can secure job interviews.

However, it’s tricky to know exactly what to include in a cover letter.

What essential information should you incorporate to impress recruiters?

This article shows you everything you need to include in your cover letter to be successful in your application, plus three cover letter examples.

CV templates 

What is a cover letter?

Before we begin, it’s important to know exactly what a cover letter is and why it’s paramount.

Knowing these two things will make it easier to write a standout cover letter that catches the attention of employers.

Your cover letter is a friendly introduction that you send together with your CV to would-be employers and recruiters.

It’s a way to say hi, express your interest in the position, and get them excited about your CV .

Your cover letter needs to entice hiring managers and recruiters.

Here’s the essential information that you will need to include in order to do that.

Start by addressing the hiring manager

You will need to begin your cover letter by addressing the person handling the job post to build a rapport with them.

Make sure your greeting is amicable yet professional – don’t make it sound too laidback or unduly formal.

For example, you could address the hiring manager by saying:

• Hi [Insert recruiter’s name]
• Hi [Insert department/team name]

To locate the person’s name, you can sometimes find it on the company’s website by going to the “About” page. Search for names such as the hiring manager, internal recruiter or someone from HR. Then use their name in your cover letter.

Alternatively, you can find their name by quickly searching for the company on LinkedIn. You’ll then see a list of employees and most will have LinkedIn profiles . This is a great way to find the correct name.

Include a friendly greeting

When you’re putting together your cover letter , you will need to include a friendly greeting. This shows that you’re someone who can converse well and connect with others.

However, if your friendly greeting is too casual and overly friendly, it won’t look that professional.

On the flip side, if it’s extremely formal and doesn’t have much personal warmth, you may come across as socially distant.

So, aim to be both professional and approachable. For example, begin with a friendly greeting such as, “I hope you’re doing well.”

And don’t forget – your spelling and grammar need to be spot on in your cover letter. Typos and mistakes won’t impress recruiters.

Specify the job you’re applying for

So, you’ve greeted and warmed up the hiring manager with a friendly opening – great.

Next, you need to get to the point and tell the recruiter which position you’re applying for.

You could say:

Don’t forget – some hiring managers handle numerous job vacancies , so be as precise as you can.

Explain why you’re the best candidate for the position

In the main part of your cover letter describe why you’re suitable for the position in around 3-6 sentences. This is what will encourage the recruiter or hiring manager to explore your CV.

This section gives you a golden opportunity to emphasise what makes you perfect for the position – you must give recruiters a quick overview of your skills , experience, and knowledge.

But, more importantly, connect these skills directly to the requirements of the role you’re applying for.

And don’t be shy – share your achievements to show why you’re the ideal applicant. These are accomplishments and skills you can bring to the company – they prove why you’re a great fit.

Here are some examples of how you can mention your achievements in your cover letter:

• Project manager – “I’ve successfully managed complicated projects, boosting efficiency by 40% and finishing them well before the deadline.”
• Teaching position – “I am passionate about the subject of maths and have been teaching the secondary curriculum for over 10 years. I run the after-school maths sessions, and have acted as head of maths for Bentley Secondary School for the past two years – achieving excellent results for both students and the school alike.”
• Sales position – “In conjunction with my ability to create and deliver long-term sales and marketing strategies in a pressurised environment, I am also multilingual with the ability to speak English, Russian, and Spanish to high standards.”

Conclude and discuss availability

In your final paragraph , say when you’re available for an interview .

For instance, you could say:

“I’m available for an interview at your earliest convenience,” or “I am available for interviewing from 10 th July.”

This communicates your flexibility and enthusiasm and it’s an excellent way to end your cover letter on a high note.

To wrap up your cover letter, include a friendly salutation like “Regards” or “Kind regards”. Not only does this show you’re courteous and have excellent email etiquette, but it also leaves an approachable, positive impression on the recruiter reviewing your application.

End with a formal sign-off

Add a professional signature at the bottom to give recruiters your important contact details.

As well as providing them with various ways to get in touch with you, it also looks extremely professional and demonstrates that you know how to converse in the working environment .

Your professional signature should include:

• Your full name – This helps hiring managers identify who you are.
• Your phone number – Give the contact number employers can reach you on. Ensure it’s working and accurate so that would-be employers can get hold of you during the recruitment process.
• Your email address – Share a professional email address but avoid using excessively casual or unprofessional email addresses like [email protected] or [email protected] .

Optionally, you could include:

• Your professional title – For example, Key Stage 2 Teacher or Account Manager .
• Your professional social network – For example, LinkedIn.

5 tips for writing a successful cover letter

Here are five tips for writing a cover letter that packs a punch.

Keep it succinct

To ensure hiring managers and recruiters actually look at your cover letter, keep it short and concise.

They’re often incredibly busy people, and receive hundreds of cover letters daily, so aim to make yours between 3 and 6 sentences to hold their attention.

Your cover letter’s job is to engage their interest and make them want to review your CV – it serves as an introduction to the potential employer, demonstrating how suitable you are for the role.

But save the more exhaustive details for your CV.

Read the job advert thoroughly

Before creating your cover letter, you must know what the employer is searching for in candidates. Spend some time reading the job advert thoroughly and ascertain the key responsibilities they’re looking for.

Pay particular attention to hard skills such as specific languages, industry experience, and computer programming.

You don’t need to highlight soft skills such as teamwork or problem-solving because these are standard in many jobs and won’t give you much of an edge over other applicants.

When you know what the recruiter is specifically looking for in a successful applicant, you can present these qualities as you write your cover letter.

Mention your relevant skills

You want recruiters to notice your CV, right? So show them how your skills and experience match the job requirements.

Begin by carefully scanning the job ad to identify the most significant skills they’re seeking.

Next, describe how your previous experiences have prepared you for these. Be sure to mention any requirements that are absolutely necessary for the job.

Don’t forget – concentrate on what suitable skills you can bring to the table rather than what you want.

For instance, if you’re applying for a marketing role and the job advert specifies you need to be “ excellent at implementing marketing strategie s”, you could say something like:

State why you’re applying

Recruiters will want to know why you’re applying for the job. So always address this in your cover letter.

Your motivation for applying should be positive and signify your dedication to the recruiter or hiring manager.

For instance, say something like, “After working as a Senior Manager for five years at my current company, I’m keen to take on a larger team in a more specialised market.”

Refrain from negative reasons such as, “ My previous company let me go, and I’m looking for a new position immediately .”

Concentrate on your incentive for applying and what you can offer the employer.

Highlight what you’ve accomplished for employers

If you’re an experienced applicant with a lengthy employment history, it’s best to allude to the results you’ve delivered for your existing or previous employers.

For example, mention things like:

• Attracting new clients – Explain how you’ve introduced new business opportunities or expanded the customer base through successful outreach, relationship building or marketing.
• Saving money – State how you have reduced costs, optimised budgets or introduced economic strategies that resulted in savings for the company.
• Enhancing processes – Mention how you simplified operations, boosted workflow, or implemented new ways to boost productivity within the company.
• Making successful sales – Share how you surpassed sales targets, landed noteworthy contracts or always contributed to revenue growth.

In your cover letter, give a snappy overview to keep things succinct. Save the nitty-gritty info for your CV.

3 cover letter samples

To give you some inspiration and ideas for what to include in your cover letter, here are three examples.

Student cover letter example

Students still studying at school or university usually write slightly lengthier cover letters because they may lack work experience. This enables them to concentrate on explaining their education and transferable skills.

Internal promotion cover letter example

You would use this type of cover letter when you’re already working at an organisation and wish to apply for a new role within the same company.

Here, you can present your qualifications, enthusiasm and achievements to showcase why you’re perfect for the position.

Experienced candidate cover letter example

If you have more employment history to share, this example will help you see how to showcase your skills and experience to stand out in your job application.

What not to include in a cover letter

Here are five things you should never include in your cover letter:

• Salary expectations – Never mention your salary expectations . It’s best to talk about this later on in the recruitment process.
• Personal info – Avoid sharing your home address, age or marital status. This information isn’t relevant to your job application and may lead to discrimination concerns.
• Embellishments or dishonesties – Never include made-up previous job roles or qualifications that you don’t actually possess. Doing so can put you in an awkward situation.
• Dear Sir or Madam – Start your cover letter with a friendly “Hi” instead, as the former is a dated greeting that lacks a personal touch.
• Typos – Never include grammatical errors in your cover letter as these can hurt your professionalism. Always proofread your cover letter and make sure it’s written, and error-free.

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• Resume and Cover Letter
• Essential Cover Letter...

Essential Cover Letter Elements for Job Success

11 min read · Updated on April 17, 2024

The cover letter you write for a job has to complement your resume, not reiterate it.

There is a common misconception that cover letters for a job have gone the way of the do-do. The fact is that hiring managers use cover letters quite frequently to determine the potential success of a job applicant in a new position. 

When you write a cover letter that complements your resume, you open the door to a couple of things:

You get to inject some personality into your application

You can explain any faux pas that may show up in your resume, like employment gaps

With that said, what should you write in your cover letter? Let's talk about the essential cover letter elements that you'll need to consider for job search success. 

Related reading: Do Hiring Managers Actually Read Cover Letters?

Things to consider as you write your cover letter for a job

When you write a cover letter for a job opening, you're not supposed to simply regurgitate what's already on the resume. No one wants to read the same thing twice. Instead, use the cover letter to 

Talk about how your personality aligns with the company culture

Mention how you learned about the job – this provides an excellent opportunity for you to bring up whether you were referred to the job and do some name-dropping

Emphasize how much you know about the company by talking about what you've learned during your research to exclaim that you're excited to be a part of their team

You already know that your resume is your first chance to make a great  impression on a company. The cover letter you write for a job does the same thing. So, be sure to highlight your relevant skills and experiences with a personalized and detailed explanation of your qualifications. 

How to write a cover letter – some rules

As with anything you submit to a prospective employer, there are some best practices to follow. For the cover letter, rule number one is that it should be written like a formal business letter , using this structure:

Your contact information – Lay this part out the same way you have it formatted on your resume. 

Recipient information – The name of the company and its location 

Salutation – “Dear Hiring Manager,” but try to use a person's name, if possible

Paragraph 1 – Your introduction to the hiring manager and  why you're reaching out

Paragraph 2 – Detail why you're a great match for the job and explain any issues that you may see that could cause the hiring manager to be concerned about your candidacy

Paragraph 3 – You could opt to use bullets or a paragraph here, but your goal is to emphasize career achievements that make you the best fit for the job

Call to action – Your final paragraph – it's less a paragraph and more a blurb – should encourage the hiring manager to reach out to you to schedule an interview

A template you can use for the cover letter you write for a job

If you're a visual person, it may help for all of that to be put into something more tangible. Here's a good example of a cover letter:

FIRST and LAST NAME

Location | (111) 222-3333 | [email protected] | LinkedIn URL

TITLE OF THE ROLE YOU SEEK

April 1, 2024

Company Name

RE: Job Title/Reference Code

Dear Hiring Manager: (Try to use a person's name, if possible)

The first paragraph of your cover letter introduces yourself and briefly touches on how you can benefit the company. In everything you write, you must always talk about how you'll be of use to the company. You can even include how confident you are that you'll be an immediate asset. 

The second paragraph will discuss two or three things you've accomplished in your career. A common way to start this paragraph is with the words, “In my current role, …” Keep all paragraphs of your cover letter between 3 and 5 sentences. 

If you really have MAJOR accomplishments to call out, you can add a bulleted list.

MAJOR accomplishment one.

MAJOR accomplishment two.

MAJOR accomplishment three.

End with something like: “I look forward to meeting with you so that we can further discuss how my talents match what you seek.”

How to write a cover letter for a job – step-by-step guide

As you work your way through the steps below, refer to the template so you can have a visual of what the outcome looks like. 

The header of your cover letter for a job

The best way to get a cover letter with the right header is to open your resume. Click File and then Save As so you can save the resume as a cover letter. Then, delete everything beneath the contact information and title section of the resume. Now, you'll have a blank document with a header that you can use to write your cover letter

All you'll need to do is add in the date and recipient information. If you're using MS Word, you can insert the date so that it automatically updates with the new date when the file is opened. However, this is not a requirement. Just make sure that your cover letter is properly dated.

The greeting/salutation of your cover letter for a job

For the love of all things great on this planet, you should avoid writing “To Whom It May Concern.” It's outdated and has a very high cringe factor. Do a bit of due diligence and look for the hiring manager's name. The best place to find the name you need is on the job description. 

Sometimes, it'll be way at the bottom. If not, then head to LinkedIn and search for the company that you're applying to. When their page pops up, click on the number of employees that have LinkedIn profiles to get to the list and scroll through until you find the manager's name. 

Related reading: How to Use LinkedIn to Get a Job

If you absolutely cannot find a person's name, then use “Dear Hiring Manager.”

Paragraph one of your cover letter for a job

Remember, this is only an introduction paragraph – how you know about the job, why you want the job, and why you're interested. It's the shortest paragraph of your cover letter for a job, sometimes coming in at only two to three sentences. Write it in a way that makes them want to keep reading.

“As an experienced research and development scientist with exposure to product development, quality assurance testing, safety, and environmental protection standards, I am an ideal candidate for your *Job Title* opening. Having progressed through a series of laboratory-based projects spanning 10 years where I've integrated protocols and presented findings to medical and scientific professionals, I am excited to become a valuable member of the *Company Name* team.”

Be sure to customize the job title and company name every time you send out the cover letter for a job listing. 

Paragraph two of your cover letter for a job

This is the time to explain in detail why you're a great fit for the role. Just like you did when you wrote your resume, take some keywords from the job description and weave them into the cover letter – specifically into this paragraph. Remember, you're attempting to add value to what they've already learned about you in the resume.

“My passion and energy allow me to approach each role with dedication and enthusiasm while maintaining balance with the organization's core mission. Comfortable in collaborative and independently-driven roles, I am a future-focused leader with refined analytical and critical thinking skills. I am a strong communicator with natural interpersonal strengths that drive me to engage with my peers and other stakeholders to both identify needs and develop problem resolutions”

You should include a balanced mix of hard and soft skills so that your cover letter properly relays that you have what it takes to succeed in the position.

Related reading: What Are Skills? (With Examples and Tips on How to Improve Them)

Paragraph three of your cover letter for a job

Again, you can use another paragraph for this part of your cover letter, or you can use bullet points. Bullet points are a great way to add white space in your cover letter, allowing the hiring manager to quickly assess your value as a job seeker. 

Whether your decision is to write a paragraph or bullets, you should add some quantifiable achievements to this part of your cover letter. Hiring managers are able to assess your future value based on past accomplishments. 

“Further, I would bring the following strengths to your team:

• In my last role, I designed 3 new medical devices, formulated ideas for 6 new products, and worked with a team to come up with methodologies for treating 12 new ailments.
• I apply GxP standards in all projects and am well-versed in GCP, GLP, GMP, and CCLP protocols. I am also extremely dedicated to stringent compliance with federal regulations governing research and development, having improved compliance by 15% in my last role.
• I am fiercely committed to continuing education and staying abreast of modern scientific developments and standards of excellence. I am 9 credit hours from completing my Master of Science in Biomedical Sciences from the University of Toledo and have completed over 40 hours of graduate-level coursework from MIT, in addition to my Doctor of Osteopathic Medicine education.”

Did you notice how that last bullet mentions that the candidate isn't quite finished with their education? This point was made to explain away the unfinished degree listed on her resume and is what we meant when we said that cover letters can be used to explain any information gaps in your resume. 

Related reading: How to Track Your Work Accomplishments Throughout the Year

The call-to-action and closing for your cover letter for a job

The main point of writing a cover letter and resume to apply for a job is to get an interview. Just like the first paragraph, this doesn't have to be a long and drawn-out message. Thank the hiring manager for reviewing your application and letting them know how to get in touch with you to schedule a meeting. Then, close the letter with your signature.

“I look forward to meeting with you where we can discuss my background and your needs in detail. Thank you for your time and kind consideration.

Your Name”

Some do's and don'ts

Knowing the right way to put together a cover letter for a job is only part of the picture. You also have to follow certain standards to ensure that the hiring manager will actually take the time to read the letter you've submitted. 

1. Don't restate your entire resume

The recruiter already has your resume, so there's no need to rehash your entire work history in your cover letter. This is often a turn-off for employers who are sick of letters that merely summarize their candidates' resumes. Consequently, they see no need to read them.

2. Don't make your cover letter generic!

Boilerplate is not the way to go. You need to tailor your cover letter to speak specifically to each company's needs. Read the job description and brainstorm how you have each prerequisite. Then, pair it with a specific contribution, experience, or accomplishment. Relay this information in a paragraph or a set of bullets. 

3. Keep it short

Your cover letter for a job opening should not exceed one page – ever. You don't have to say it all when you write a cover letter. If you want to get a job interview, just say it right.

Cover letter plus resume equals complete job search toolkit

Just like every good toolbox needs a hammer and a screwdriver, every good job search should have an accomplishments-driven resume and a complementary cover letter. When done correctly, both work together to prove to future employers you're the best candidate for a job. 

Key takeaways:

• Avoid restating what's already on the resume
• Demonstrate your enthusiasm for the company and your passion for the job
• Use a formal business format
• Tailor your cover letter to the job description
• Don't let your cover letter go over one page in length

Make sure your resume is as strong as your cover letter. Request a free resume review from one of our career experts today!

Recommended reading:

7 Ways You're Trying Too Hard in Your Job Application

The Dos and Don'ts of Cover Letter Salutations

10 of the Worst Cover Letter Mistakes to Avoid

Related Articles:

Why You Lose When You Lie on Your Resume: Learning From Mina Chang

How to Maximize Your Resume Action Words to Wow the Employer

Resume Spelling and Accent Explained

See how your resume stacks up.

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Key Elements of a Cover Letter

The cover letter is usually the first item an employer reads from you. Your letter should immediately indicate what position you are applying for and then give information that demonstrates why you should be considered for the position. Do not repeat all of the information contained in your resume. Instead, highlight or elaborate on resume items that are directly applicable to the position for which you are applying. The following information should be included in your cover letter.

Information about you

Begin your cover letter with your contact information. It should be in block style, on the left margin of your paper, towards the top. Name Current home address Telephone number

Include a date as you would do with any business letter.

Contact Person's Name, Title, Employer, and Address

Including a specific name can get your letter and resume to the hiring manager more quickly and can be an effective personal touch. If you are applying for an advertised position that does not give a name to contact, call the company and ask for the department manager's name.

Choose the appropriate way to address the contact person. For example: Dear Mr. Johns (if a man's name is the contact) Dear Ms. Smith (if a woman's name is the contact) Dear Prospective Employer (if there is no contact name)  

Opening Paragraph

In the opening paragraph tell how you learned about the position. You may, for example, know of a job through: a classified advertisement an unsolicited mailing the Internet personal referrals

Middle Paragraph

This paragraph gives a summary of your background and critical skills (hard skills) that make you qualified for the position.

Second Middle Paragraph

This paragraph can be used to demonstrate your persuasive skills (soft skills).

Contact Information and Closing

At the end of the letter talk about your availability for the job, where you can be contacted, and when you are going to contact the hiring person for an appointment to discuss your application. If you have no contact name you may simply want to indicate your anticipation for a response in this part of the letter. Thank the person to whom you are writing for his/her time and consideration of your application.

Other Considerations:

Paper and Printing

• Use white or ivory (20-25 lb.), 8 ½ x 11 bond paper printed on one side only.
• Use the same paper for resume, cover letter, and envelopes if possible.
• Make sure that there is no shadowing or dirty marks from your printer on the papers.

Error Prevention

• Follow instructions in employment ads or recruitment directions.
• Proofread! Look for spelling and formatting errors. Make sure recipient's name, company name, and title are correctly spelled in the letter and on the envelope.
• Proofread again!
• Have another person proofread your letter and resume.
• Be sure there are no errors of fact.
• Sign in blue or black ink.
• Keep a copy of the cover letter and resume for your records.
• Follow up with a phone call, about five days after expected delivery.

Layout and Design

• Follow standard cover letter format.
• Keep the cover letter to one page.
• Set margins at 1 ½”.
• Use a simple, easy to read font style, 10-14 point. (Times, Courier, or Helvetica)
• Use boldface, italics, all-caps and underlining, but don't overdo it.

Planning and Tone

• Tailor each cover letter to one specific position.
• Use industry jargon specific to your career field.
• Identify the employer's key words and use them.
• Make all statements positive. Check the tone by asking yourself if each sentence leaves a positive impression.
• Show originality but not cuteness.
• Use action verbs and phrases .
• Sound determined and confident not desperate.
• Organize context in a reasonable and logical order.
• Use correct grammar.
• Keep sentences short.
• Keep paragraphs short.
• Use short words and simple language.
• Make every word count.
• Punctuate using commas, dashes, and periods.
• Focus on the employer's need for a worker, rather than your need for a job.
• Tell how your skills and personal qualities match the employer's needs.
• Focus on what you can do for the employer and how you contribute to the organization.
• Show you have researched the company double check those facts.
• Be specific avoid general statements.