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Descriptive Research Design – Types, Methods and Examples

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Descriptive Research Design

Definition:

Descriptive research design is a type of research methodology that aims to describe or document the characteristics, behaviors, attitudes, opinions, or perceptions of a group or population being studied.

Descriptive research design does not attempt to establish cause-and-effect relationships between variables or make predictions about future outcomes. Instead, it focuses on providing a detailed and accurate representation of the data collected, which can be useful for generating hypotheses, exploring trends, and identifying patterns in the data.

Types of Descriptive Research Design

Types of Descriptive Research Design are as follows:

Cross-sectional Study

This involves collecting data at a single point in time from a sample or population to describe their characteristics or behaviors. For example, a researcher may conduct a cross-sectional study to investigate the prevalence of certain health conditions among a population, or to describe the attitudes and beliefs of a particular group.

Longitudinal Study

This involves collecting data over an extended period of time, often through repeated observations or surveys of the same group or population. Longitudinal studies can be used to track changes in attitudes, behaviors, or outcomes over time, or to investigate the effects of interventions or treatments.

This involves an in-depth examination of a single individual, group, or situation to gain a detailed understanding of its characteristics or dynamics. Case studies are often used in psychology, sociology, and business to explore complex phenomena or to generate hypotheses for further research.

Survey Research

This involves collecting data from a sample or population through standardized questionnaires or interviews. Surveys can be used to describe attitudes, opinions, behaviors, or demographic characteristics of a group, and can be conducted in person, by phone, or online.

Observational Research

This involves observing and documenting the behavior or interactions of individuals or groups in a natural or controlled setting. Observational studies can be used to describe social, cultural, or environmental phenomena, or to investigate the effects of interventions or treatments.

Correlational Research

This involves examining the relationships between two or more variables to describe their patterns or associations. Correlational studies can be used to identify potential causal relationships or to explore the strength and direction of relationships between variables.

Data Analysis Methods

Descriptive research design data analysis methods depend on the type of data collected and the research question being addressed. Here are some common methods of data analysis for descriptive research:

Descriptive Statistics

This method involves analyzing data to summarize and describe the key features of a sample or population. Descriptive statistics can include measures of central tendency (e.g., mean, median, mode) and measures of variability (e.g., range, standard deviation).

Cross-tabulation

This method involves analyzing data by creating a table that shows the frequency of two or more variables together. Cross-tabulation can help identify patterns or relationships between variables.

Content Analysis

This method involves analyzing qualitative data (e.g., text, images, audio) to identify themes, patterns, or trends. Content analysis can be used to describe the characteristics of a sample or population, or to identify factors that influence attitudes or behaviors.

Qualitative Coding

This method involves analyzing qualitative data by assigning codes to segments of data based on their meaning or content. Qualitative coding can be used to identify common themes, patterns, or categories within the data.

Visualization

This method involves creating graphs or charts to represent data visually. Visualization can help identify patterns or relationships between variables and make it easier to communicate findings to others.

Comparative Analysis

This method involves comparing data across different groups or time periods to identify similarities and differences. Comparative analysis can help describe changes in attitudes or behaviors over time or differences between subgroups within a population.

Applications of Descriptive Research Design

Descriptive research design has numerous applications in various fields. Some of the common applications of descriptive research design are:

• Market research: Descriptive research design is widely used in market research to understand consumer preferences, behavior, and attitudes. This helps companies to develop new products and services, improve marketing strategies, and increase customer satisfaction.
• Health research: Descriptive research design is used in health research to describe the prevalence and distribution of a disease or health condition in a population. This helps healthcare providers to develop prevention and treatment strategies.
• Educational research: Descriptive research design is used in educational research to describe the performance of students, schools, or educational programs. This helps educators to improve teaching methods and develop effective educational programs.
• Social science research: Descriptive research design is used in social science research to describe social phenomena such as cultural norms, values, and beliefs. This helps researchers to understand social behavior and develop effective policies.
• Public opinion research: Descriptive research design is used in public opinion research to understand the opinions and attitudes of the general public on various issues. This helps policymakers to develop effective policies that are aligned with public opinion.
• Environmental research: Descriptive research design is used in environmental research to describe the environmental conditions of a particular region or ecosystem. This helps policymakers and environmentalists to develop effective conservation and preservation strategies.

Descriptive Research Design Examples

Here are some real-time examples of descriptive research designs:

• A restaurant chain wants to understand the demographics and attitudes of its customers. They conduct a survey asking customers about their age, gender, income, frequency of visits, favorite menu items, and overall satisfaction. The survey data is analyzed using descriptive statistics and cross-tabulation to describe the characteristics of their customer base.
• A medical researcher wants to describe the prevalence and risk factors of a particular disease in a population. They conduct a cross-sectional study in which they collect data from a sample of individuals using a standardized questionnaire. The data is analyzed using descriptive statistics and cross-tabulation to identify patterns in the prevalence and risk factors of the disease.
• An education researcher wants to describe the learning outcomes of students in a particular school district. They collect test scores from a representative sample of students in the district and use descriptive statistics to calculate the mean, median, and standard deviation of the scores. They also create visualizations such as histograms and box plots to show the distribution of scores.
• A marketing team wants to understand the attitudes and behaviors of consumers towards a new product. They conduct a series of focus groups and use qualitative coding to identify common themes and patterns in the data. They also create visualizations such as word clouds to show the most frequently mentioned topics.
• An environmental scientist wants to describe the biodiversity of a particular ecosystem. They conduct an observational study in which they collect data on the species and abundance of plants and animals in the ecosystem. The data is analyzed using descriptive statistics to describe the diversity and richness of the ecosystem.

How to Conduct Descriptive Research Design

To conduct a descriptive research design, you can follow these general steps:

• Define your research question: Clearly define the research question or problem that you want to address. Your research question should be specific and focused to guide your data collection and analysis.
• Choose your research method: Select the most appropriate research method for your research question. As discussed earlier, common research methods for descriptive research include surveys, case studies, observational studies, cross-sectional studies, and longitudinal studies.
• Design your study: Plan the details of your study, including the sampling strategy, data collection methods, and data analysis plan. Determine the sample size and sampling method, decide on the data collection tools (such as questionnaires, interviews, or observations), and outline your data analysis plan.
• Collect data: Collect data from your sample or population using the data collection tools you have chosen. Ensure that you follow ethical guidelines for research and obtain informed consent from participants.
• Analyze data: Use appropriate statistical or qualitative analysis methods to analyze your data. As discussed earlier, common data analysis methods for descriptive research include descriptive statistics, cross-tabulation, content analysis, qualitative coding, visualization, and comparative analysis.
• I nterpret results: Interpret your findings in light of your research question and objectives. Identify patterns, trends, and relationships in the data, and describe the characteristics of your sample or population.
• Draw conclusions and report results: Draw conclusions based on your analysis and interpretation of the data. Report your results in a clear and concise manner, using appropriate tables, graphs, or figures to present your findings. Ensure that your report follows accepted research standards and guidelines.

When to Use Descriptive Research Design

Descriptive research design is used in situations where the researcher wants to describe a population or phenomenon in detail. It is used to gather information about the current status or condition of a group or phenomenon without making any causal inferences. Descriptive research design is useful in the following situations:

• Exploratory research: Descriptive research design is often used in exploratory research to gain an initial understanding of a phenomenon or population.
• Identifying trends: Descriptive research design can be used to identify trends or patterns in a population, such as changes in consumer behavior or attitudes over time.
• Market research: Descriptive research design is commonly used in market research to understand consumer preferences, behavior, and attitudes.
• Health research: Descriptive research design is useful in health research to describe the prevalence and distribution of a disease or health condition in a population.
• Social science research: Descriptive research design is used in social science research to describe social phenomena such as cultural norms, values, and beliefs.
• Educational research: Descriptive research design is used in educational research to describe the performance of students, schools, or educational programs.

Purpose of Descriptive Research Design

The main purpose of descriptive research design is to describe and measure the characteristics of a population or phenomenon in a systematic and objective manner. It involves collecting data that describe the current status or condition of the population or phenomenon of interest, without manipulating or altering any variables.

The purpose of descriptive research design can be summarized as follows:

• To provide an accurate description of a population or phenomenon: Descriptive research design aims to provide a comprehensive and accurate description of a population or phenomenon of interest. This can help researchers to develop a better understanding of the characteristics of the population or phenomenon.
• To identify trends and patterns: Descriptive research design can help researchers to identify trends and patterns in the data, such as changes in behavior or attitudes over time. This can be useful for making predictions and developing strategies.
• To generate hypotheses: Descriptive research design can be used to generate hypotheses or research questions that can be tested in future studies. For example, if a descriptive study finds a correlation between two variables, this could lead to the development of a hypothesis about the causal relationship between the variables.
• To establish a baseline: Descriptive research design can establish a baseline or starting point for future research. This can be useful for comparing data from different time periods or populations.

Characteristics of Descriptive Research Design

Descriptive research design has several key characteristics that distinguish it from other research designs. Some of the main characteristics of descriptive research design are:

• Objective : Descriptive research design is objective in nature, which means that it focuses on collecting factual and accurate data without any personal bias. The researcher aims to report the data objectively without any personal interpretation.
• Non-experimental: Descriptive research design is non-experimental, which means that the researcher does not manipulate any variables. The researcher simply observes and records the behavior or characteristics of the population or phenomenon of interest.
• Quantitative : Descriptive research design is quantitative in nature, which means that it involves collecting numerical data that can be analyzed using statistical techniques. This helps to provide a more precise and accurate description of the population or phenomenon.
• Cross-sectional: Descriptive research design is often cross-sectional, which means that the data is collected at a single point in time. This can be useful for understanding the current state of the population or phenomenon, but it may not provide information about changes over time.
• Large sample size: Descriptive research design typically involves a large sample size, which helps to ensure that the data is representative of the population of interest. A large sample size also helps to increase the reliability and validity of the data.
• Systematic and structured: Descriptive research design involves a systematic and structured approach to data collection, which helps to ensure that the data is accurate and reliable. This involves using standardized procedures for data collection, such as surveys, questionnaires, or observation checklists.

Advantages of Descriptive Research Design

Descriptive research design has several advantages that make it a popular choice for researchers. Some of the main advantages of descriptive research design are:

• Provides an accurate description: Descriptive research design is focused on accurately describing the characteristics of a population or phenomenon. This can help researchers to develop a better understanding of the subject of interest.
• Easy to conduct: Descriptive research design is relatively easy to conduct and requires minimal resources compared to other research designs. It can be conducted quickly and efficiently, and data can be collected through surveys, questionnaires, or observations.
• Useful for generating hypotheses: Descriptive research design can be used to generate hypotheses or research questions that can be tested in future studies. For example, if a descriptive study finds a correlation between two variables, this could lead to the development of a hypothesis about the causal relationship between the variables.
• Large sample size : Descriptive research design typically involves a large sample size, which helps to ensure that the data is representative of the population of interest. A large sample size also helps to increase the reliability and validity of the data.
• Can be used to monitor changes : Descriptive research design can be used to monitor changes over time in a population or phenomenon. This can be useful for identifying trends and patterns, and for making predictions about future behavior or attitudes.
• Can be used in a variety of fields : Descriptive research design can be used in a variety of fields, including social sciences, healthcare, business, and education.

Limitation of Descriptive Research Design

Descriptive research design also has some limitations that researchers should consider before using this design. Some of the main limitations of descriptive research design are:

• Cannot establish cause and effect: Descriptive research design cannot establish cause and effect relationships between variables. It only provides a description of the characteristics of the population or phenomenon of interest.
• Limited generalizability: The results of a descriptive study may not be generalizable to other populations or situations. This is because descriptive research design often involves a specific sample or situation, which may not be representative of the broader population.
• Potential for bias: Descriptive research design can be subject to bias, particularly if the researcher is not objective in their data collection or interpretation. This can lead to inaccurate or incomplete descriptions of the population or phenomenon of interest.
• Limited depth: Descriptive research design may provide a superficial description of the population or phenomenon of interest. It does not delve into the underlying causes or mechanisms behind the observed behavior or characteristics.
• Limited utility for theory development: Descriptive research design may not be useful for developing theories about the relationship between variables. It only provides a description of the variables themselves.
• Relies on self-report data: Descriptive research design often relies on self-report data, such as surveys or questionnaires. This type of data may be subject to biases, such as social desirability bias or recall bias.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Examining characteristics of descriptive phenomenological nursing studies: A scoping review

Shefaly shorey.

1 Alice Lee Centre for Nursing Studies, Yong Loo Lin School of Medicine, National University of Singapore, Singapore

Esperanza Debby Ng

Associated data.

Data available in article supplementary material

To evaluate the characteristics and methodology consistency in nursing research with descriptive phenomenological design.

Scoping review methodology.

Data sources

Three electronic databases (CINAHL, Embase, PubMed) were systematically searched for qualitative studies with a descriptive phenomenological design published in nursing journals between January 2021 and December 2021.

Review methods

Quality appraisal of each study was conducted using the Critical Appraisal Skills Programme checklist. Data were extracted and presented narratively based on research objective, design justification and consistency, theoretical framework, sampling method and sample size, data collection method, data analysis approach and presentation of findings.

One hundred and three studies were included in the review. Overall, the characteristics of the studies are mostly consistent with Husserl's phenomenology approach in terms of research objectives, the use of other theoretical frameworks, sampling and data collection methods. However, the findings revealed several inconsistencies between research design and data analysis techniques, the lack of design justification and the lack of mention of bracketing.

Conclusions

Apart from the need for more research and standardized guidelines to clarify the various qualitative research methods, future nurse researchers are urged to provide more methodological details when publishing a descriptive phenomenological study so that readers can examine the effectiveness and quality of the method.

What problem did the study address?

Descriptive phenomenology is increasingly used in nursing research to answer ‘what’ and ‘how’ questions in nursing science, but it is uncertain whether nurse researchers who practice descriptive phenomenology share the same understanding of the research design used.

What were the main findings?

The methodology of nursing studies published in 2021 that self‐report a descriptive phenomenology design is mostly consistent with Husserl's described approach apart from several inconsistencies between research design and data analysis techniques, the lack of design justification and the lack of mention of bracketing.

Where and on whom will the research have an impact?

Nurse researchers are recommended to justify their research design used, provide more methodological details, including bracketing process when publishing a descriptive phenomenology study. Nursing research institutions are urged to update, clarify and standardized research guidelines for different qualitative research methods.

1. INTRODUCTION

Qualitative research methods have been receiving increasing recognition in healthcare and nursing research, as it seeks to understand a natural phenomenon through the emphasis on the meaning, views and experiences of participants (Al‐Busaidi,  2008 ). As nurse researchers strive to develop knowledge that embraces the ideals of holistic nursing, it is essential for nurse researchers to understand human experiences in health and illness and explore the needs of both nurses, patients and other stakeholders (Wojnar & Swanson,  2007 ). Learning from the experiences of others allows nurse researchers to glean insights about a particular phenomenon and maximizes the effectiveness of feedback and workplace learning (Neubauer et al.,  2019 ). In recent decades, ‘phenomenology’ has become a frequently used term in nursing research and phenomenology has become a key guiding philosophy in generating nursing‐related knowledge (Koivisto et al.,  2002 ; Moi & Gjengedal,  2008 ; Woodgate et al.,  2008 ). The phenomenological method, which emphasizes on lived experiences, has been deemed the closest fit conceptually to clinical nursing research as it provides a new way to interpret the nature of individual's consciousness and is commonly used to answer ‘what’ and ‘how’ questions in nursing science (Beck,  1994 ; Lopez & Willis,  2004 ; Neubauer et al.,  2019 ).

1.1. Background

Phenomenology is rooted in the philosophical tradition developed by Edmund Husserl in the early 20th century which was later expanded on by his followers at the universities in Germany and subsequently spread to the rest of the world (Zahavi,  2003 ). Husserl's ideas about how science should be conducted resulted in the development of a descriptive phenomenological inquiry method (Cohen,  1987 ), which is aligned with the naturalism doctrine that denies a strong separation between scientific and philosophical methodologies and rejects logical positivism's focus on objective observations of external reality (Freeman,  2021 ; Neubauer et al.,  2019 ). However, Husserl's concept of phenomenology has been criticized by other existentialists and philosophers, resulting in a variation of phenomenology types, such as the more renowned Heidegger's ( 1988 ) transcendental hermeneutic phenomenology and Maurice Merleau‐Ponty's ( 1965 ) embodied phenomenology.

Husserl argued that the focus of a study should be the phenomenon perceived by the individual's consciousness and that consciousness was central to all human experience. Husserl posits that the events or life situations that humans live through are held within one's consciousness prereflectively and that humans are able to reflect, discover and access this consciousness, thus bringing forward one's lifeworld or lived experience (Willis et al.,  2016 ). The common features of lived experiences of people who underwent the same event or life situation are labelled as universal essences or eidetic structures (Lopez & Willis,  2004 ). Therefore, the goal of descriptive phenomenology is to describe the universal essence of an experience as lived, which represents the true nature of the phenomenon (Lopez & Willis,  2004 ; Willis et al.,  2016 ).

Since the description of an individual's direct lived experience is central to Husserl's phenomenology, Husserl maintained that no assumptions, a priori scientific or philosophical theory, empirical science, deductive logic procedures should inform the phenomenology's inquiry (Lopez & Willis,  2004 ; Moran,  2002 ). Another tenet of Husserl's phenomenology is that humans are ‘free agents’ uninfluenced by the social and cultural environment they lived in, and thus nurse researchers should not pay attention to the socio‐cultural contexts of people being studied (Lopez & Willis,  2004 ; Matua & Van Der Wal,  2015 ; Wojnar & Swanson,  2007 ).

In descriptive phenomenology, the researcher's goal is to achieve transcendental subjectivity, described as a state where ‘the impact of the researcher on the inquiry is constantly assessed and biases and preconceptions neutralized, so that they do not influence the object of study’ (Lopez & Willis,  2004 ). This state can be achieved through phenomenological reduction that is facilitated by epoche (the process of bracketing). Bracketing requires researchers to hold off one's ideas in abeyance or bracket off assumptions, past knowledge and understanding of a phenomenon (Ashworth,  1996 ). Various types of bracketing have been mentioned in Gearing's ( 2004 ) study, such as ideal, descriptive, existential, analytic, reflexive and pragmatic bracketing. In order to bracket off biases and preconceived notions, some researchers even suggested not conducting a literature review before the initiation of the study and not having specific research questions that could potentially be leading (Speziale & Carpenter,  2011 ). The specific process to analyse collected data varies across researchers, with the most commonly used method being Colaizzi's ( 1978 ) and Giorg’s (2003) phenomenological analysis. Colaizzi's seven‐step approach include familiarization, identifying significant statements, formulating meanings, clustering themes, developing an exhaustive description and seeking verification of the fundamental structure (Morrow et al.,  2015 ), whereas Giorgi's five‐step approach include contemplative dwelling on descriptions, identifying meaning units, identifying focal meaning, synthesize situated structural descriptions and synthesize a general structural description (Aldiabat et al.,  2021 ; Giorgi & Giorgi,  2003 ; Russell & Aquino‐Russell,  2011 ).

An issue with many qualitative studies is the lack of relationship between the methodology used and the philosophical underpinnings that are supposed to guide the process (Lopez & Willis,  2004 ; Stubblefield & Murray,  2002 ). Previous research has tried to distinguish the types of qualitative research methods by drawing theoretical and methodological comparisons between qualitative description, interpretive phenomenology, descriptive phenomenology and hermeneutic phenomenology (Lopez & Willis,  2004 ; Matua & Van Der Wal,  2015 ; Neubauer et al.,  2019 ; Reiners,  2012 ; Willis et al.,  2016 ; Wojnar & Swanson,  2007 ). While valuable, it is uncertain whether researchers who practice descriptive phenomenology share the same understanding of the research design used. Therefore, it is imperative to consolidate an updated overview and evaluate the methodological consistency of peer‐reviewed studies that claimed to have used a descriptive phenomenological approach in the nursing context. Such reviews have been done for descriptive qualitative studies (Kim et al.,  2017 ) and phenomenological studies in the nursing context (Beck,  1994 ; Norlyk & Harder,  2010 ) where methodological approaches are compared across nursing studies with the same research design. Given the constant evolution of phenomenological methods and the increasing interest in nursing research, this review aims to consolidate updated evidence and comprehensively map the characteristics and methodology used in nursing research with descriptive phenomenological design to improve standardization and inform future nursing methodological research.

2. THE REVIEW

The aim of this review was to provide an overview and to evaluate the characteristics and methodology consistency in nursing research with descriptive phenomenological design.

2.2. Design

A scoping review was conducted to identify and map all relevant evidence on the use of descriptive phenomenological design in nursing research. A scoping review design was deemed the most appropriate as it aims to ‘map the literature on a particular topic or research area and provide an opportunity to identify key concepts; gaps in the research and types and sources of evidence to inform practice, policymaking and research’ (Daudt et al.,  2013 ). This review was guided by Arksey and O′Malley's ( 2005 ) five‐stage framework: identifying the research question, identifying relevant studies, study selection, charting the data and collating, summarizing and reporting the results. This review is reported in accordance with the Preferred Reporting Items for Systematic Reviews and Meta‐Analyses (PRISMA) Extension for Scoping Reviews (Tricco et al.,  2018 ). There is no registered protocol.

2.3. Search methods

In January 2022, three electronic databases (CINAHL, Embase and Pubmed) were searched for qualitative studies with a descriptive phenomenological design published between January 2021 and December 2021 in nursing journals. Given a large number of qualitative studies, we have narrowed the search to the most recent year, 2021, to include more updated and relevant research articles. Based on a research analytics tool, the 2021 Journal Citation Reports Science Edition (Clarivate Analytics, 2021 ), 181 journals were identified under the nursing category. In addition to the journal titles, search terms generated were derived from the concept ‘descriptive phenomenological’. The sample search strategy for PubMed is available in Material S1 and the representation of nursing journals indexed in each database is available in Material S2 .

Studies were included if they (i) explicitly mentioned using a descriptive phenomenological study design or analysis in the main text, (ii) published in 2021, (iii) published in the English language and (iv) published in one of the 181 nursing journals. Studies were excluded if they (i) were not of qualitative nature, or (ii) explicitly stated the use of an interpretive or hermeneutical phenomenological approach or other qualitative design. Ambiguous studies that have ‘descriptive qualitative phenomenological’ designs or ‘descriptive qualitative grounded in phenomenological approach’ were included. Online preprints that were available as of 31 December 2021 were included. Quantitative studies, reviews, pilot studies, protocols, editorials and conference abstracts were excluded.

2.4. Study selection

References and citations from the database search were exported into a reference management software, EndNote X9 (Clarivate Analytics), where duplicates were removed. Article titles and abstracts were then screened for relevance by two reviewers independently. The full texts of shortlisted articles were downloaded and assessed for eligibility against the inclusion and exclusion criteria by two reviewers. The interrater agreement was approximately 96% and any inconsistencies were resolved through discussions between both reviewers until a mutual consensus is reached

2.5. Quality appraisal

Quality appraisal of the finalized studies was conducted by two reviewers independently using the Critical Appraisal Skills Programme (CASP) qualitative checklist (CASP, 2019 ). The CASP tool is a generic and most used tool for quality appraisal in social and healthcare‐related qualitative evidence syntheses and is also endorsed by Cochrane and World Health Organization (Long et al.,  2020 ). Therefore, the CASP tool was chosen to appraise the rigour of the qualitative studies included in this study. The CASP tool consists of 10 main questions and several subquestions that examine the clarity and appropriateness of the study aim, research design (sampling, data collection, data analysis), and the presentation of results. As the CASP was used to gauge the overall rigour of included studies, no studies were excluded based on the CASP results.

2.6. Charting the data

A tabular data extraction form was created using Microsoft Excel with reference to a previous study (Kim et al.,  2017 ). The following data were extracted from each study: First author name, country of origin, research objective, design justification and consistency, theoretical framework, sampling method and sample size, data collection method, data analysis approach and presentation of findings. Data extraction was performed by one reviewer and cross‐checked with the second reviewer. Inconsistencies were resolved through discussion until a consensus is reached.

2.7. Collating, summarizing and reporting the results

The characteristics of the included studies are summarized in frequencies and percentages. Methodological consistency within and between studies and unique features observed from the extracted data will be discussed narratively. Extracted data from each study are presented in Table S1. Ethical approval and informed consent were not sought as no participants were recruited for this study. Given a large number of included studies, the references are provided in Material S3 .

3.1. Search outcomes

The initial search yielded 335 articles. After removal of duplicates, titles and abstracts of 154 articles were screened for relevance, and 124 full‐text articles were shortlisted and assessed for eligibility, resulting in 103 finalized articles being included in the study. The PRISMA diagram summarizing the screening process is found in Figure  1 .

PRISMA flow diagram

3.2. Characteristics of included studies

Of the 103 studies, the majority was conducted in Asia ( n  = 51, 50%), and North America ( n  = 27, 25%), followed by Europe ( n  = 15, 15%), Africa ( n  = 6, 6%), Oceania (i.e. Australia) ( n  = 3, 3%) and South America ( n  = 1, 1%). Six of the studies were post‐intervention studies (Ingersgaard et al.,  2021 ; Jensen et al.,  2021 ; Jerntorp et al.,  2021 ; Macapagal et al.,  2021 ; Mathews & Anderson,  2021 ; Schumacher et al.,  2021 ) and one was a part of a larger mix‐methods study (Mohaupt et al.,  2021 ).

3.3. Quality appraisal

All studies had a clear statement of research aims, but only 65 studies (63.1%) justified the use of a descriptive phenomenological research design and 78 (75.7%) studies elaborated on the participant selection process in addition to stating the sampling method and participant eligibility criteria. Although all studies clearly stated how data were collected, 74 (71.8%) did not justify the method chosen, and only 77 (74.8%) studies discussed data saturation. The examination of the relationship between researcher and participants for potential bias and influence was reported in 63 (61.2%) studies. Ethics approval was explicitly stated in 101 (98.1%) studies and 92 (89.3%) provided a detailed description of the data analysis process. All studies reported a clear statement of findings, but only 85 (82.5%) discussed the credibility, rigour or trustworthiness of their findings. The quality appraisal for each study is presented in Material S4 , whereas a summary of the quality appraisal is available in Table  1 .

Overall frequency of CASP scoring ( N  = 103)

3.4. Research objective

Across all 103 studies, the most used verbs in research objectives or aims were “explore” ( n  = 66, 64%), “describe” ( n  = 14, 14%), “understand” ( n  = 12, 12%) and “investigate” ( n  = 10, 10%). Lesser used verbs include “assess”, “determine”, “examine”, “explain”, “highlight” and “illuminate”. Most studies focused on more generic “experiences” ( n  = 44, 43%), or “lived experiences ( n  = 36, 35%), whereas a few others looked at “perceptions”, “coping strategies”, “meaning”, “challenges”, “perspectives”, “motivations”, “needs”, “impact”, “behaviour”, “practices” and “factors” related to a certain phenomenon (e.g. Covid‐19, online learning, caregiving) ( n  = 89, 86%) or nursing interventions and practices ( n  = 6, 6%).

3.5. Research design

Out of 103 studies, 81 (79%) studies explicitly mentioned using a ‘descriptive phenomenological’ research design or approach. Four studies reported a generic phenomenological research design but used a descriptive phenomenological data analysis technique (Ghorbani et al.,  2021 ; HeydariKhayat et al.,  2021 ; Luo et al.,  2021 ; Sun et al.,  2021 ). Ten studies reported being a descriptive, qualitative, or descriptive qualitative study ‘with’ or ‘grounded in’ a phenomenological approach. Although seven studies reported adopting a qualitative or descriptive qualitative approach, they proceeded to describe a descriptive phenomenological data analysis technique by Giorgi, Colaizzi or Sundler (Al Gilani et al.,  2021 ; Macapagal et al.,  2021 ; Nuuyoma & Makhene,  2021 ; Olander et al.,  2021 ; Othman et al.,  2021 ; Ratnawati & Rizaldi,  2021 ; Sundler et al., 2021 ). However, one study (George et al.,  2021 ) used a ‘phenomenological approach with descriptive thematic analysis’ without providing references.

Although 58 nurse researchers provided a reference to justify the use of their stated research design, 64 researchers described the rationale behind their choice of research design. The length of rationale descriptions ranged from one‐liner to a full paragraph, with the gist of it being able to explore the essence of the lived experience of a specific phenomenon, especially when little is known about the phenomenon.

3.6. Theoretical framework

Nine studies had other theoretical underpinnings that are unrelated to the descriptive phenomenological design. Woodley et al. ( 2021 ) used Choi's Theory of Cultural Marginality in the conceptualization of the study's purpose and research question. Jensen et al. ( 2021 ) used the stress‐vulnerability model and transtheoretical model of change as a basis for the development of an intervention. Corcoran et al. ( 2021 ) used Benner's Novice to Expert theory to determine the inclusion criteria of the study. Two studies used Lawrence Green's Behaviour Causes theory (Ratnawati & Rizaldi,  2021 ) and the Disablement Process model to develop interview guides (Seyman & Ozcetin,  2021 ), and six studies related their findings to theoretical frameworks (continuity theory, Carper's ways of knowing theory, symptom management theory, Khantzian's self‐medication hypothesis, Habermas' system and lifeworld, theory of communicative action, behaviour causes theory, disablement process model) in the discussion section (Aldiabat et al.,  2021 ; Carrasco,  2021 ; Ghelani,  2021 ; Ratnawati & Rizaldi,  2021 ; Ravn Jakobsen et al.,  2021 ; Seyman & Ozcetin,  2021 ).

However, Seyman and Ozcetin ( 2021 ) stated that the theoretical framework ‘guided the data analysis procedure’ and ‘helped in the construction of themes and subthemes’, which may be problematic from a descriptive phenomenology standpoint. Only Ghelani ( 2021 ) provided a disclaimer that ‘preconceptions were minimized in the study design through asking open‐ended questions and using dispassionate probes which did not reflect researcher assumptions’.

3.7. Sampling

In 57 out of 103 studies (55%), researchers mentioned using a ‘purposive sampling’ method. Other researchers used snowball sampling ( n  = 5, 5%), convenience sampling ( n  = 5, 5%), criterion sampling ( n  = 3, 3%), maximum variation sampling ( n  = 2, 2%), or a combination of various sampling methods (purposive and snowball, n  = 14, 14%; purposive and criterion, n  = 1, 1%; purposive and convenience, n  = 1, 1%, purposive and systematic random sampling, n  = 1, 1%, purposive and maximum variation, n  = 1, 1%, referral sampling, n  = 1, 1%). Twelve studies did not explicitly state the sampling method used.

Overall, sample size ranged from four to 62, where focus group studies had a larger sample size range of 15–62, and studies with individual data collection methods had a sample size range of four to 43. Participant recruitment till data saturation was discussed in 77 studies.

3.8. Data collection

Data collection was primarily done through individual interviews ( n  = 89, 86%), where most were semi‐structured ( n  = 72, 70%) and some were open‐ended ( n  = 6, 6%), or unstructured ( n  = 6, 6%) interviews. The interview duration ranged from 15 to 153 min across 64 studies that reported them. Individual interviews were mainly conducted face‐to‐face ( n  = 49, 48%), through telephone calls ( n  = 9, 9%), online means ( n  = 4, 4%) or a combination of the above ( n  = 7, 7%). Twenty studies did not specify the mode of interview. Eight studies conducted focus groups which lasted between 60 and 150 min. Two focus groups were conducted face‐to‐face, two were conducted online, and four studies did not specify. Three studies had multiple data collection methods such as a combination of individual and dyadic interviews (Olander et al.,  2021 ), or individual interviews and focus groups (Mathews & Anderson,  2021 ; Othman et al.,  2021 ). Other online data collection methods included open‐ended questionnaires (Vignato et al.,  2021 ), written narrative reflective inquiry (Schuler et al.,  2021 ), written complaints documented in a report (Sundler et al., 2021 ), written descriptions and illustrative examples (Aldiabat et al.,  2021 ) sent through email.

3.9. Data analysis

For data analysis, studies often adopted Colaizzi's ( 1978 ) seven‐step phenomenological approach ( n  = 55, 53%) or Giorgi and Giorgi's ( 2003 ) five‐step phenomenological approach ( n  = 14, 14%). However, one study used a modified Colaizzi's approach (Walker et al.,  2021 ). Another study only followed four out of Giorgi's five‐step approach as its ‘overall aim was not to discover the structure of a phenomenon’ (von Essen,  2021 ). Hycner's and Moustaka's phenomenological methods were used in two studies (Makgahlela et al.,  2021 ; Rygg et al.,  2021 ). Thematic analysis procedures especially by Braun and Clark (2006), Sundler et al. ( 2019 ), Spielberg ( 1975 ) were also commonly used ( n  = 16, 16%). Other data analytical procedures used were content analysis ( n  = 3, 3%), constant comparative method ( n  = 3, 3%), framework analysis/approach ( n  = 2, 2%), discourse analysis ( n  = 1, 1%), Tsech's protocol of data analysis ( n  = 1, 1%) and Maltreud's ( 2012 ) systematic text condensation ( n  = 1, 1%). Only one study did not disclose their analysis strategy, but the data analysis process was detailed (Yildirim,  2021 ). Interpretive phenomenological approaches were described in two studies despite them stating having a descriptive phenomenological research design (Arikan Dönmez et al.,  2021 ; Kurevakwesu,  2021 ).

Bracketing or reflexivity was taken into consideration only in 47 (46%) studies, mainly through reflective journaling or taking field notes. The process of ensuring the trustworthiness and credibility of research findings was described in 82 (80%) studies.

3.10. Presentation of findings

The research findings from all studies were presented in themes and subthemes accompanied with verbatim texts. The findings were described extensively and were consistent with their research objectives.

4. DISCUSSION

This review examined the characteristics and methodology consistency in nursing research with descriptive phenomenological design through the articles published in nursing journals between January 2021 and December 2021. The consolidation of studies revealed that most studies have characteristics that adhered to key features of the Husserlian phenomenology approach. However, inconsistencies between the stated research design and data analysis technique were observed in several studies.

4.1. Consistency of characteristics with descriptive phenomenology

In general, most studies adhered to the goal of descriptive phenomenological research, to ‘explore’ and ‘describe’ the generic ‘lived experiences’ of participants, answering to the ‘what’ and ‘how’ of a phenomenon of interest (Beck,  1994 ; Lopez & Willis,  2004 ). The term ‘lived experience’ remains unique to phenomenological studies and it is recommended for researchers to use this term in their research objective.

The majority of included studies did not report the use of another theoretical framework, adhering to Husserl's stance that no a priori theoretical or phenomenological framework should inform the phenomenological inquiry (Lopez & Willis,  2004 ). A few studies reported using other theories to guide their research methodology (i.e. inclusion criteria, interview guide, data analysis) or simply discuss their findings in relation to the theory. According to Husserl, the use of other theories to translate findings into accessible disciplinary knowledge is possible, however, these theories must be bracketed during the interview process (Willis et al.,  2016 ). The bracketing of preconceptions derived from other theories was only reported by Ghelani ( 2021 ).

Most studies used a purposive sampling technique which was lauded by descriptive phenomenology researchers as it is crucial to select participants who have had rich experiences related to the phenomenon of interest and have the cognitive capacity and ability to self‐reflect and express oneself adequately either written or verbally (Groenewald,  2018 ; Kruger & Stones,  1981 ; Willis et al.,  2016 ).

In this review, the sample size of included studies ranged from four to 62. Interestingly, there are no specific guidelines for sample size in descriptive phenomenological research yet. Creswell and Miller ( 2000 ) recommended between five and 25 participants for a phenomenological study, whereas Giorgi and Giorgi ( 2008 ) recommended at least three participants. Since the aim of a descriptive phenomenological approach is to explore in‐depth individual lived experiences of a phenomenon, the sample size should be determined by the quality and completeness of the information provided instead of the number of participants (Malterud et al.,  2016 ; Todres,  2005 ). Therefore, sampling should continue until data saturation is reached, which was what 70% of the included studies had reported.

Phenomenological interviews either individually or in focus groups are the most common data collection method reported in 95% of included studies. In descriptive phenomenology, although face‐to‐face interview is preferred to elicit ‘rich first‐person accounts of experience’, various data collection tools such as written narrative, online interviews, research diaries, open‐ended interviews or open‐ended questionnaires can also be used (Elliott & Timulak,  2005 ; Marshall & Rossman,  2014 ; Morrow et al.,  2015 ). Therefore, there is no specific guideline for the type of data collection method used.

In terms of data analysis, 73% of the studies adhered to established descriptive phenomenological approaches by Colaizzi ( 1978 ), Giorgi and Giorgi ( 2003 ), Moustakas (Moustakas,  1994 ) or Hycner (Groenewald,  2018 ; Hycner,  1985 ). The thematic analysis procedure for general qualitative studies by Braun and Clarke ( 2006 ), or more recently for descriptive phenomenological studies, by Sundler et al. ( 2019 ), was second most popular. Further research is needed to validate the appropriateness of other analytical methods such as discourse analysis and framework analysis in the context of descriptive phenomenology. The downside of not using a descriptive‐phenomenology‐specific analytical approach is the potential to neglect phenomenological reduction or bracketing, which is a key feature in descriptive phenomenology research. Startlingly, only less than half of the included studies reported bracketing. Although Merleau‐Ponty ( 1965 ) argued that a complete reduction or ‘pure’ bracketing can never be fully completed, it is still a necessary and important step to enhance rigour and to enable researchers to look beyond one's preconceptions and tap directly into the essence of a phenomenon (Matua & Van Der Wal,  2015 ).

4.2. Inconsistency in research design and analysis

Although most of the included studies explicitly stated having a descriptive phenomenological design, some studies provided vague statements with undertones of other qualitative designs, such as ‘descriptive qualitative study grounded in phenomenological approach’. Apart from the lack of clarity in the stated research design, some studies that reported using a descriptive phenomenology design ended up using an interpretive phenomenological analysis, discourse analysis or framework analysis, which are not congruent to a descriptive phenomenological design. Conversely, some studies reported having a descriptive qualitative research design but adopted Giorgi's or Colaizzi's descriptive phenomenological analysis method. These inconsistencies highlighted the confusion and potential knowledge gap of nurse researchers in utilizing a descriptive phenomenological approach, which necessitates more updated research and clear guidelines for descriptive phenomenological and qualitative studies in the nursing context.

Additionally, the justification of why a descriptive phenomenological approach was appropriate was lacking in half of the included studies. It is crucial for researchers to clarify and justify their choice of approach especially when examining participants' experiences, as this can easily be addressed with other qualitative approaches as well. The justification of research design and methodology could also enhance the rigour of the study as it allows others to evaluate for the choice for internal consistency, provides transparency of choices and context to the findings (Carter & Little,  2007 ).

A summary of practical implications to promote a standardized reporting of descriptive phenomenological method in nursing research is presented in Table  2 .

Summary of practical implications on the use of descriptive phenomenology method

4.3. Limitations

Although this review was able to provide an updated overview of descriptive phenomenological methodology in nursing studies, a few limitations exist. First, the narrow inclusion of only studies written in English, the small number of databases searched and the identification of nursing journals through a research analytics tool might have limited potentially relevant nursing studies. Second, a single year limit was used due to overwhelming number of studies and to gather more updated evidence, but this may result in the omission of previous relevant studies and limit the transferability of the findings. Additionally, there was uncertainty in the inclusion of studies that were inferred as descriptive phenomenology based on the research description or data analytical methods, which may have affected the results. Lastly, our findings are highly reliant on what is reported in the published studies, therefore, the methodological data available may be limited by word limits, or specific journal specifications, leaving out certain characteristics that could affect our CASP appraisal.

5. CONCLUSION

This review examined the characteristics and methodological consistencies of descriptive phenomenological nursing studies published in the year 2021. Overall, the characteristics of the studies are mostly consistent with Husserl's phenomenology approach in terms of research objectives, the use of other theoretical frameworks, sampling and data collection methods. However, the findings revealed several inconsistencies between research design and data analysis techniques, the lack of design justification and the lack of mention of bracketing. Apart from the need for more research and standardized guidelines to clarify the various qualitative research methods, future nurse researchers are urged to provide more methodological details when publishing a descriptive phenomenological study, so that readers can examine the appropriateness of the method. We hope this scoping review will pave a path for more conscientious planning, conducting and reporting and in turn better understanding among nurse researchers while adopting a descriptive phenomenology research design.

CONFLICT OF INTEREST

Author contributions.

Shefaly Shorey was involved in conceptualization, methodology and writing—reviewing and editing of the manuscript. Esperanza Debby Ng carried out investigation, data curation and writing—original draft of the manuscript.

PEER REVIEW

The peer review history for this article is available at https://publons.com/publon/10.1111/jan.15244 .

Supporting information

Shorey, S. & Ng, E. D. (2022). Examining characteristics of descriptive phenomenological nursing studies: A scoping review . Journal of Advanced Nursing , 78 , 1968–1979. 10.1111/jan.15244 [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]

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• Descriptive Research Design | Definition, Methods & Examples

Descriptive Research Design | Definition, Methods & Examples

Published on 5 May 2022 by Shona McCombes . Revised on 10 October 2022.

Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what , where , when , and how   questions , but not why questions.

A descriptive research design can use a wide variety of research methods  to investigate one or more variables . Unlike in experimental research , the researcher does not control or manipulate any of the variables, but only observes and measures them.

Table of contents

When to use a descriptive research design, descriptive research methods.

Descriptive research is an appropriate choice when the research aim is to identify characteristics, frequencies, trends, and categories.

It is useful when not much is known yet about the topic or problem. Before you can research why something happens, you need to understand how, when, and where it happens.

• How has the London housing market changed over the past 20 years?
• Do customers of company X prefer product Y or product Z?
• What are the main genetic, behavioural, and morphological differences between European wildcats and domestic cats?
• What are the most popular online news sources among under-18s?
• How prevalent is disease A in population B?

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Descriptive research is usually defined as a type of quantitative research , though qualitative research can also be used for descriptive purposes. The research design should be carefully developed to ensure that the results are valid and reliable .

Survey research allows you to gather large volumes of data that can be analysed for frequencies, averages, and patterns. Common uses of surveys include:

• Describing the demographics of a country or region
• Gauging public opinion on political and social topics
• Evaluating satisfaction with a company’s products or an organisation’s services

Observations

Observations allow you to gather data on behaviours and phenomena without having to rely on the honesty and accuracy of respondents. This method is often used by psychological, social, and market researchers to understand how people act in real-life situations.

Observation of physical entities and phenomena is also an important part of research in the natural sciences. Before you can develop testable hypotheses , models, or theories, it’s necessary to observe and systematically describe the subject under investigation.

Case studies

A case study can be used to describe the characteristics of a specific subject (such as a person, group, event, or organisation). Instead of gathering a large volume of data to identify patterns across time or location, case studies gather detailed data to identify the characteristics of a narrowly defined subject.

Rather than aiming to describe generalisable facts, case studies often focus on unusual or interesting cases that challenge assumptions, add complexity, or reveal something new about a research problem .

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Bridging the Gap: Overcome these 7 flaws in descriptive research design

Descriptive research design is a powerful tool used by scientists and researchers to gather information about a particular group or phenomenon. This type of research provides a detailed and accurate picture of the characteristics and behaviors of a particular population or subject. By observing and collecting data on a given topic, descriptive research helps researchers gain a deeper understanding of a specific issue and provides valuable insights that can inform future studies.

In this blog, we will explore the definition, characteristics, and common flaws in descriptive research design, and provide tips on how to avoid these pitfalls to produce high-quality results. Whether you are a seasoned researcher or a student just starting, understanding the fundamentals of descriptive research design is essential to conducting successful scientific studies.

Table of Contents

What Is Descriptive Research Design?

The descriptive research design involves observing and collecting data on a given topic without attempting to infer cause-and-effect relationships. The goal of descriptive research is to provide a comprehensive and accurate picture of the population or phenomenon being studied and to describe the relationships, patterns, and trends that exist within the data.

Descriptive research methods can include surveys, observational studies , and case studies, and the data collected can be qualitative or quantitative . The findings from descriptive research provide valuable insights and inform future research, but do not establish cause-and-effect relationships.

Importance of Descriptive Research in Scientific Studies

1. understanding of a population or phenomenon.

Descriptive research provides a comprehensive picture of the characteristics and behaviors of a particular population or phenomenon, allowing researchers to gain a deeper understanding of the topic.

2. Baseline Information

The information gathered through descriptive research can serve as a baseline for future research and provide a foundation for further studies.

3. Informative Data

Descriptive research can provide valuable information and insights into a particular topic, which can inform future research, policy decisions, and programs.

4. Sampling Validation

Descriptive research can be used to validate sampling methods and to help researchers determine the best approach for their study.

5. Cost Effective

Descriptive research is often less expensive and less time-consuming than other research methods , making it a cost-effective way to gather information about a particular population or phenomenon.

6. Easy to Replicate

Descriptive research is straightforward to replicate, making it a reliable way to gather and compare information from multiple sources.

Key Characteristics of Descriptive Research Design

The primary purpose of descriptive research is to describe the characteristics, behaviors, and attributes of a particular population or phenomenon.

2. Participants and Sampling

Descriptive research studies a particular population or sample that is representative of the larger population being studied. Furthermore, sampling methods can include convenience, stratified, or random sampling.

3. Data Collection Techniques

Descriptive research typically involves the collection of both qualitative and quantitative data through methods such as surveys, observational studies, case studies, or focus groups.

4. Data Analysis

Descriptive research data is analyzed to identify patterns, relationships, and trends within the data. Statistical techniques , such as frequency distributions and descriptive statistics, are commonly used to summarize and describe the data.

5. Focus on Description

Descriptive research is focused on describing and summarizing the characteristics of a particular population or phenomenon. It does not make causal inferences.

6. Non-Experimental

Descriptive research is non-experimental, meaning that the researcher does not manipulate variables or control conditions. The researcher simply observes and collects data on the population or phenomenon being studied.

When Can a Researcher Conduct Descriptive Research?

A researcher can conduct descriptive research in the following situations:

• To better understand a particular population or phenomenon
• To describe the relationships between variables
• To describe patterns and trends
• To validate sampling methods and determine the best approach for a study
• To compare data from multiple sources.

Types of Descriptive Research Design

1. survey research.

Surveys are a type of descriptive research that involves collecting data through self-administered or interviewer-administered questionnaires. Additionally, they can be administered in-person, by mail, or online, and can collect both qualitative and quantitative data.

2. Observational Research

Observational research involves observing and collecting data on a particular population or phenomenon without manipulating variables or controlling conditions. It can be conducted in naturalistic settings or controlled laboratory settings.

3. Case Study Research

Case study research is a type of descriptive research that focuses on a single individual, group, or event. It involves collecting detailed information on the subject through a variety of methods, including interviews, observations, and examination of documents.

4. Focus Group Research

Focus group research involves bringing together a small group of people to discuss a particular topic or product. Furthermore, the group is usually moderated by a researcher and the discussion is recorded for later analysis.

5. Ethnographic Research

Ethnographic research involves conducting detailed observations of a particular culture or community. It is often used to gain a deep understanding of the beliefs, behaviors, and practices of a particular group.

Advantages of Descriptive Research Design

1. provides a comprehensive understanding.

Descriptive research provides a comprehensive picture of the characteristics, behaviors, and attributes of a particular population or phenomenon, which can be useful in informing future research and policy decisions.

2. Non-invasive

Descriptive research is non-invasive and does not manipulate variables or control conditions, making it a suitable method for sensitive or ethical concerns.

3. Flexibility

Descriptive research allows for a wide range of data collection methods , including surveys, observational studies, case studies, and focus groups, making it a flexible and versatile research method.

4. Cost-effective

Descriptive research is often less expensive and less time-consuming than other research methods. Moreover, it gives a cost-effective option to many researchers.

5. Easy to Replicate

Descriptive research is easy to replicate, making it a reliable way to gather and compare information from multiple sources.

6. Informs Future Research

The insights gained from a descriptive research can inform future research and inform policy decisions and programs.

Disadvantages of Descriptive Research Design

1. limited scope.

Descriptive research only provides a snapshot of the current situation and cannot establish cause-and-effect relationships.

2. Dependence on Existing Data

Descriptive research relies on existing data, which may not always be comprehensive or accurate.

3. Lack of Control

Researchers have no control over the variables in descriptive research, which can limit the conclusions that can be drawn.

The researcher’s own biases and preconceptions can influence the interpretation of the data.

5. Lack of Generalizability

Descriptive research findings may not be applicable to other populations or situations.

6. Lack of Depth

Descriptive research provides a surface-level understanding of a phenomenon, rather than a deep understanding.

7. Time-consuming

Descriptive research often requires a large amount of data collection and analysis, which can be time-consuming and resource-intensive.

7 Ways to Avoid Common Flaws While Designing Descriptive Research

1. Clearly define the research question

A clearly defined research question is the foundation of any research study, and it is important to ensure that the question is both specific and relevant to the topic being studied.

2. Choose the appropriate research design

Choosing the appropriate research design for a study is crucial to the success of the study. Moreover, researchers should choose a design that best fits the research question and the type of data needed to answer it.

3. Select a representative sample

Selecting a representative sample is important to ensure that the findings of the study are generalizable to the population being studied. Researchers should use a sampling method that provides a random and representative sample of the population.

4. Use valid and reliable data collection methods

Using valid and reliable data collection methods is important to ensure that the data collected is accurate and can be used to answer the research question. Researchers should choose methods that are appropriate for the study and that can be administered consistently and systematically.

5. Minimize bias

Bias can significantly impact the validity and reliability of research findings.  Furthermore, it is important to minimize bias in all aspects of the study, from the selection of participants to the analysis of data.

6. Ensure adequate sample size

An adequate sample size is important to ensure that the results of the study are statistically significant and can be generalized to the population being studied.

7. Use appropriate data analysis techniques

The appropriate data analysis technique depends on the type of data collected and the research question being asked. Researchers should choose techniques that are appropriate for the data and the question being asked.

Have you worked on descriptive research designs? How was your experience creating a descriptive design? What challenges did you face? Do write to us or leave a comment below and share your insights on descriptive research designs!

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• What is descriptive research?

Last updated

5 February 2023

Reviewed by

Cathy Heath

Descriptive research is a common investigatory model used by researchers in various fields, including social sciences, linguistics, and academia.

Read on to understand the characteristics of descriptive research and explore its underlying techniques, processes, and procedures.

Analyze your descriptive research

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Descriptive research is an exploratory research method. It enables researchers to precisely and methodically describe a population, circumstance, or phenomenon.

As the name suggests, descriptive research describes the characteristics of the group, situation, or phenomenon being studied without manipulating variables or testing hypotheses . This can be reported using surveys , observational studies, and case studies. You can use both quantitative and qualitative methods to compile the data.

Besides making observations and then comparing and analyzing them, descriptive studies often develop knowledge concepts and provide solutions to critical issues. It always aims to answer how the event occurred, when it occurred, where it occurred, and what the problem or phenomenon is.

• Characteristics of descriptive research

The following are some of the characteristics of descriptive research:

Quantitativeness

Descriptive research can be quantitative as it gathers quantifiable data to statistically analyze a population sample. These numbers can show patterns, connections, and trends over time and can be discovered using surveys, polls, and experiments.

Qualitativeness

Descriptive research can also be qualitative. It gives meaning and context to the numbers supplied by quantitative descriptive research .

Researchers can use tools like interviews, focus groups, and ethnographic studies to illustrate why things are what they are and help characterize the research problem. This is because it’s more explanatory than exploratory or experimental research.

Uncontrolled variables

Descriptive research differs from experimental research in that researchers cannot manipulate the variables. They are recognized, scrutinized, and quantified instead. This is one of its most prominent features.

Cross-sectional studies

Descriptive research is a cross-sectional study because it examines several areas of the same group. It involves obtaining data on multiple variables at the personal level during a certain period. It’s helpful when trying to understand a larger community’s habits or preferences.

Carried out in a natural environment

Descriptive studies are usually carried out in the participants’ everyday environment, which allows researchers to avoid influencing responders by collecting data in a natural setting. You can use online surveys or survey questions to collect data or observe.

Basis for further research

You can further dissect descriptive research’s outcomes and use them for different types of investigation. The outcomes also serve as a foundation for subsequent investigations and can guide future studies. For example, you can use the data obtained in descriptive research to help determine future research designs.

• Descriptive research methods

There are three basic approaches for gathering data in descriptive research: observational, case study, and survey.

You can use surveys to gather data in descriptive research. This involves gathering information from many people using a questionnaire and interview .

Surveys remain the dominant research tool for descriptive research design. Researchers can conduct various investigations and collect multiple types of data (quantitative and qualitative) using surveys with diverse designs.

You can conduct surveys over the phone, online, or in person. Your survey might be a brief interview or conversation with a set of prepared questions intended to obtain quick information from the primary source.

Observation

This descriptive research method involves observing and gathering data on a population or phenomena without manipulating variables. It is employed in psychology, market research , and other social science studies to track and understand human behavior.

Observation is an essential component of descriptive research. It entails gathering data and analyzing it to see whether there is a relationship between the two variables in the study. This strategy usually allows for both qualitative and quantitative data analysis.

Case studies

A case study can outline a specific topic’s traits. The topic might be a person, group, event, or organization.

It involves using a subset of a larger group as a sample to characterize the features of that larger group.

You can generalize knowledge gained from studying a case study to benefit a broader audience.

This approach entails carefully examining a particular group, person, or event over time. You can learn something new about the study topic by using a small group to better understand the dynamics of the entire group.

• Types of descriptive research

There are several types of descriptive study. The most well-known include cross-sectional studies, census surveys, sample surveys, case reports, and comparison studies.

Case reports and case series

In the healthcare and medical fields, a case report is used to explain a patient’s circumstances when suffering from an uncommon illness or displaying certain symptoms. Case reports and case series are both collections of related cases. They have aided the advancement of medical knowledge on countless occasions.

The normative component is an addition to the descriptive survey. In the descriptive–normative survey, you compare the study’s results to the norm.

Descriptive survey

This descriptive type of research employs surveys to collect information on various topics. This data aims to determine the degree to which certain conditions may be attained.

You can extrapolate or generalize the information you obtain from sample surveys to the larger group being researched.

Correlative survey

Correlative surveys help establish if there is a positive, negative, or neutral connection between two variables.

Performing census surveys involves gathering relevant data on several aspects of a given population. These units include individuals, families, organizations, objects, characteristics, and properties.

During descriptive research, you gather different degrees of interest over time from a specific population. Cross-sectional studies provide a glimpse of a phenomenon’s prevalence and features in a population. There are no ethical challenges with them and they are quite simple and inexpensive to carry out.

Comparative studies

These surveys compare the two subjects’ conditions or characteristics. The subjects may include research variables, organizations, plans, and people.

Comparison points, assumption of similarities, and criteria of comparison are three important variables that affect how well and accurately comparative studies are conducted.

For instance, descriptive research can help determine how many CEOs hold a bachelor’s degree and what proportion of low-income households receive government help.

• Pros and cons

The primary advantage of descriptive research designs is that researchers can create a reliable and beneficial database for additional study. To conduct any inquiry, you need access to reliable information sources that can give you a firm understanding of a situation.

Quantitative studies are time- and resource-intensive, so knowing the hypotheses viable for testing is crucial. The basic overview of descriptive research provides helpful hints as to which variables are worth quantitatively examining. This is why it’s employed as a precursor to quantitative research designs.

Some experts view this research as untrustworthy and unscientific. However, there is no way to assess the findings because you don’t manipulate any variables statistically.

Cause-and-effect correlations also can’t be established through descriptive investigations. Additionally, observational study findings cannot be replicated, which prevents a review of the findings and their replication.

The absence of statistical and in-depth analysis and the rather superficial character of the investigative procedure are drawbacks of this research approach.

• Descriptive research examples and applications

Several descriptive research examples are emphasized based on their types, purposes, and applications. Research questions often begin with “What is …” These studies help find solutions to practical issues in social science, physical science, and education.

Here are some examples and applications of descriptive research:

Determining consumer perception and behavior

Organizations use descriptive research designs to determine how various demographic groups react to a certain product or service.

For example, a business looking to sell to its target market should research the market’s behavior first. When researching human behavior in response to a cause or event, the researcher pays attention to the traits, actions, and responses before drawing a conclusion.

Scientific classification

Scientific descriptive research enables the classification of organisms and their traits and constituents.

Measuring data trends

A descriptive study design’s statistical capabilities allow researchers to track data trends over time. It’s frequently used to determine the study target’s current circumstances and underlying patterns.

Conduct comparison

Organizations can use a descriptive research approach to learn how various demographics react to a certain product or service. For example, you can study how the target market responds to a competitor’s product and use that information to infer their behavior.

• Bottom line

A descriptive research design is suitable for exploring certain topics and serving as a prelude to larger quantitative investigations. It provides a comprehensive understanding of the “what” of the group or thing you’re investigating.

This research type acts as the cornerstone of other research methodologies . It is distinctive because it can use quantitative and qualitative research approaches at the same time.

What is descriptive research design?

Descriptive research design aims to systematically obtain information to describe a phenomenon, situation, or population. More specifically, it helps answer the what, when, where, and how questions regarding the research problem rather than the why.

How does descriptive research compare to qualitative research?

Despite certain parallels, descriptive research concentrates on describing phenomena, while qualitative research aims to understand people better.

How do you analyze descriptive research data?

Data analysis involves using various methodologies, enabling the researcher to evaluate and provide results regarding validity and reliability.

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Descriptive research: what it is and how to use it.

8 min read Understanding the who, what and where of a situation or target group is an essential part of effective research and making informed business decisions.

For example you might want to understand what percentage of CEOs have a bachelor’s degree or higher. Or you might want to understand what percentage of low income families receive government support – or what kind of support they receive.

Descriptive research is what will be used in these types of studies.

In this guide we’ll look through the main issues relating to descriptive research to give you a better understanding of what it is, and how and why you can use it.

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What is descriptive research?

Descriptive research is a research method used to try and determine the characteristics of a population or particular phenomenon.

Using descriptive research you can identify patterns in the characteristics of a group to essentially establish everything you need to understand apart from why something has happened.

Market researchers use descriptive research for a range of commercial purposes to guide key decisions.

For example you could use descriptive research to understand fashion trends in a given city when planning your clothing collection for the year. Using descriptive research you can conduct in depth analysis on the demographic makeup of your target area and use the data analysis to establish buying patterns.

Conducting descriptive research wouldn’t, however, tell you why shoppers are buying a particular type of fashion item.

Descriptive research design

Descriptive research design uses a range of both qualitative research and quantitative data (although quantitative research is the primary research method) to gather information to make accurate predictions about a particular problem or hypothesis.

As a survey method, descriptive research designs will help researchers identify characteristics in their target market or particular population.

These characteristics in the population sample can be identified, observed and measured to guide decisions.

Descriptive research characteristics

While there are a number of descriptive research methods you can deploy for data collection, descriptive research does have a number of predictable characteristics.

Here are a few of the things to consider:

Measure data trends with statistical outcomes

Descriptive research is often popular for survey research because it generates answers in a statistical form, which makes it easy for researchers to carry out a simple statistical analysis to interpret what the data is saying.

Descriptive research design is ideal for further research

Because the data collection for descriptive research produces statistical outcomes, it can also be used as secondary data for another research study.

Plus, the data collected from descriptive research can be subjected to other types of data analysis .

Uncontrolled variables

A key component of the descriptive research method is that it uses random variables that are not controlled by the researchers. This is because descriptive research aims to understand the natural behavior of the research subject.

It’s carried out in a natural environment

Descriptive research is often carried out in a natural environment. This is because researchers aim to gather data in a natural setting to avoid swaying respondents.

Data can be gathered using survey questions or online surveys.

For example, if you want to understand the fashion trends we mentioned earlier, you would set up a study in which a researcher observes people in the respondent’s natural environment to understand their habits and preferences.

Descriptive research allows for cross sectional study

Because of the nature of descriptive research design and the randomness of the sample group being observed, descriptive research is ideal for cross sectional studies – essentially the demographics of the group can vary widely and your aim is to gain insights from within the group.

This can be highly beneficial when you’re looking to understand the behaviors or preferences of a wider population.

Descriptive research advantages

There are many advantages to using descriptive research, some of them include:

Cost effectiveness

Because the elements needed for descriptive research design are not specific or highly targeted (and occur within the respondent’s natural environment) this type of study is relatively cheap to carry out.

Multiple types of data can be collected

A big advantage of this research type, is that you can use it to collect both quantitative and qualitative data. This means you can use the stats gathered to easily identify underlying patterns in your respondents’ behavior.

Descriptive research disadvantages

Potential reliability issues.

When conducting descriptive research it’s important that the initial survey questions are properly formulated.

If not, it could make the answers unreliable and risk the credibility of your study.

Potential limitations

As we’ve mentioned, descriptive research design is ideal for understanding the what, who or where of a situation or phenomenon.

However, it can’t help you understand the cause or effect of the behavior. This means you’ll need to conduct further research to get a more complete picture of a situation.

Descriptive research methods

Because descriptive research methods include a range of quantitative and qualitative research, there are several research methods you can use.

Use case studies

Case studies in descriptive research involve conducting in-depth and detailed studies in which researchers get a specific person or case to answer questions.

Case studies shouldn’t be used to generate results, rather it should be used to build or establish hypothesis that you can expand into further market research .

For example you could gather detailed data about a specific business phenomenon, and then use this deeper understanding of that specific case.

Use observational methods

This type of study uses qualitative observations to understand human behavior within a particular group.

By understanding how the different demographics respond within your sample you can identify patterns and trends.

As an observational method, descriptive research will not tell you the cause of any particular behaviors, but that could be established with further research.

Use survey research

Surveys are one of the most cost effective ways to gather descriptive data.

An online survey or questionnaire can be used in descriptive studies to gather quantitative information about a particular problem.

Survey research is ideal if you’re using descriptive research as your primary research.

Descriptive research examples

Descriptive research is used for a number of commercial purposes or when organizations need to understand the behaviors or opinions of a population.

One of the biggest examples of descriptive research that is used in every democratic country, is during elections.

Using descriptive research, researchers will use surveys to understand who voters are more likely to choose out of the parties or candidates available.

Using the data provided, researchers can analyze the data to understand what the election result will be.

In a commercial setting, retailers often use descriptive research to figure out trends in shopping and buying decisions.

By gathering information on the habits of shoppers, retailers can get a better understanding of the purchases being made.

Another example that is widely used around the world, is the national census that takes place to understand the population.

The research will provide a more accurate picture of a population’s demographic makeup and help to understand changes over time in areas like population age, health and education level.

Where Qualtrics helps with descriptive research

Whatever type of research you want to carry out, there’s a survey type that will work.

Qualtrics can help you determine the appropriate method and ensure you design a study that will deliver the insights you need.

Our experts can help you with your market research needs , ensuring you get the most out of Qualtrics market research software to design, launch and analyze your data to guide better, more accurate decisions for your organization.

Related resources

Market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, qualitative vs quantitative research 13 min read, qualitative research questions 11 min read, qualitative research design 12 min read, primary vs secondary research 14 min read, request demo.

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Understanding Descriptive Research Designs and Methods

Affiliation.

• 1 Author Affiliation: Senior Nurse Scientist and Clinical Nurse Specialist, Office of Nursing Research & Innovation, Nursing Institute, Cleveland Clinic, Ohio.
• PMID: 31789957
• DOI: 10.1097/NUR.0000000000000493
• Nurse Clinicians / psychology*
• Nursing Research / methods*
• Research Design*

Survey descriptive research: Method, design, and examples

• November 2, 2022

What is survey descriptive research?

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Survey descriptive research is a quantitative method that focuses on describing the characteristics of a phenomenon rather than asking why it occurs. Doing this provides a better understanding of the nature of the subject at hand and creates a good foundation for further research.

Descriptive market research is one of the most commonly used ways of examining trends and changes in the market. It is easy, low-cost, and provides valuable in-depth information on a chosen subject.

This article will examine the basic principles of the descriptive survey study and show how to make the best descriptive survey questionnaire and how to conduct effective research.

It is often said to be quantitative research that focuses more on the what, how, when, and where instead of the why. But what does that actually mean?

The answer is simple. By conducting descriptive survey research, the nature of a phenomenon is focused upon without asking about what causes it.

The main goal of survey descriptive research is to shed light on the heart of the research problem and better understand it. The technique provides in-depth knowledge of what the research problem is before investigating why it exists.

Survey descriptive research and data collection methods

Descriptive research methods can differ based on data collection. We distinguish three main data collection methods: case study, observational method, and descriptive survey method.

Of these, the descriptive survey research method is most commonly used in fields such as market research, social research, psychology, politics, etc.

Sometimes also called the observational descriptive method, this is simply monitoring people while they engage with a particular subject. The aim is to examine people’s real-life behavior by maintaining a natural environment that does not change the respondents’ behavior—because they do not know they are being observed.

It is often used in fields such as market research, psychology, or social research. For example, customers can be monitored while dining at a restaurant or browsing through the products in a shop.

When doing case studies, researchers conduct thorough examinations of individuals or groups. The case study method is not used to collect general information on a particular subject. Instead, it provides an in-depth understanding of a particular subject and can give rise to interesting conclusions and new hypotheses.

The term case study can also refer to a sample group, which is a specific group of people that are examined and, afterward, findings are generalized to a larger group of people. However, this kind of generalization is rather risky because it is not always accurate.

Additionally, case studies cannot be used to determine cause and effect because of potential bias on the researcher’s part.

The survey descriptive research method consists of creating questionnaires or polls and distributing them to respondents, who then answer the questions (usually a mix of open-ended and closed-ended).

Surveys are the easiest and most cost-efficient way to gain feedback on a particular topic. They can be conducted online or offline, the size of the sample is highly flexible, and they can be distributed through many different channels.

When doing market research , use such surveys to understand the demographic of a certain market or population, better determine the target audience, keep track of the changes in the market, and learn about customer experience and satisfaction with products and services.

Several types of survey descriptive research are classified based on the approach used:

• Descriptive surveys gather information about a certain subject.
• Descriptive-normative surveys gather information just like a descriptive survey, after which results are compared with a norm.
• Correlative surveys explore the relationship between two variables and conclude if it is positive, neutral, or negative.

A descriptive survey research design is a methodology used in social science and other fields to gather information and describe the characteristics, behaviors, or attitudes of a particular population or group of interest. While there may not be a single definition provided by specific authors, the concept is widely understood and defined similarly across the literature.

Here’s a general definition that captures the essence of a descriptive survey research design definition by authors:

A descriptive survey research design is a systematic and structured approach to collecting data from a sample of individuals or entities within a larger population, with the primary aim of providing a detailed and accurate description of the characteristics, behaviors, opinions, or attitudes that exist within the target group. This method involves the use of surveys, questionnaires, interviews, or observations to collect data, which is then analyzed and summarized to draw conclusions about the population of interest.

It’s important to note that descriptive survey research is often used when researchers want to gain insights into a population or phenomenon, but without manipulating variables or testing hypotheses, as is common in experimental research. Instead, it focuses on providing a comprehensive overview of the subject under investigation. Researchers often use various statistical and analytical techniques to summarize and interpret the collected data in descriptive survey research.

The characteristics and advantages of a descriptive survey questionnaire

There are numerous advantages to using a descriptive survey design. First of all, it is cheap and easy to conduct. A large sample can be surveyed and extensive data gathered quickly and inexpensively.

The data collected provides both quantitative and qualitative information , which provides a holistic understanding of the topic. Moreover, it can be used in further research on this or related topics.

Here are some of the most important advantages of conducting a survey descriptive research:

The descriptive survey research design uses both quantitative and qualitative research methods. It is used primarily to conduct quantitative research and gather data that is statistically easy to analyze. However, it can also provide qualitative data that helps describe and understand the research subject.

Descriptive research explores more than one variable. However, unlike experimental research, descriptive survey research design doesn’t allow control of variables. Instead, observational methods are used during research. Even though these variables can change and have an unexpected impact on an inquiry, they will give access to honest responses.

The descriptive research is conducted in a natural environment. This way, answers gathered from responses are more honest because the nature of the research does not influence them.

The data collected through descriptive research can be used to further explore the same or related subjects. Additionally, it can help develop the next line of research and the best method to use moving forward.

Descriptive survey example: When to use a descriptive research questionnaire?

Descriptive research design can be used for many purposes. It is mainly utilized to test a hypothesis, define the characteristics of a certain phenomenon, and examine the correlations between them.

Market research is one of the main fields in which descriptive methods are used to conduct studies. Here’s what can be done using this method:

Understanding the needs of customers and their desires is the key to a business’s success. By truly understanding these, it will be possible to offer exactly what customers need and prevent them from turning to competitors.

By using a descriptive survey, different customer characteristics—such as traits, opinions, or behavior patterns—can be determined. With this data, different customer types can be defined and profiles developed that focus on their interests and the behavior they exhibit. This information can be used to develop new products and services that will be successful.

Measuring data trends is extremely important. Explore the market and get valuable insights into how consumers’ interests change over time—as well as how the competition is performing in the marketplace.

Over time, the data gathered from a descriptive questionnaire can be subjected to statistical analysis. This will deliver valuable insights.

Another important aspect to consider is brand awareness. People need to know about your brand, and they need to have a positive opinion of it. The best way to discover their perception is to conduct a brand survey , which gives deeper insight into brand awareness, perception, identity, and customer loyalty .

When conducting survey descriptive research, there are a few basic steps that are needed for a survey to be successful:

• Define the research goals.
• Decide on the research method.
• Define the sample population.
• Design the questionnaire.
• Write specific questions.
• Distribute the questionnaire.
• Analyze the data .
• Make a survey report.

First of all, define the research goals. By setting up clear objectives, every other step can be worked through. This will result in the perfect descriptive questionnaire example and collect only valuable data.

Next, decide on the research method to use—in this case, the descriptive survey method. Then, define the sample population for (that is, the target audience). After that, think about the design itself and the questions that will be asked in the survey .

If you’re not sure where to start, we’ve got you covered. As free survey software, SurveyPlanet offers pre-made themes that are clean and eye-catching, as well as pre-made questions that will save you the trouble of making new ones.

Simply scroll through our library and choose a descriptive survey questionnaire sample that best suits your needs, though our user-friendly interface can help you create bespoke questions in a process that is easy and efficient.

With a survey in hand, it will then need to be delivered to the target audience. This is easy with our survey embedding feature, which allows for the linking of surveys on a website, via emails, or by sharing on social media.

When all the responses are gathered, it’s time to analyze them. Use SurveyPlanet to easily filter data and do cross-sectional analysis. Finally, just export the results and make a survey report.

Conducting descriptive survey research is the best way to gain a deeper knowledge of a topic of interest and develop a sound basis for further research. Sign up for a free SurveyPlanet account to start improving your business today!

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Descriptive Research Design

• September 29, 2021

Voxco’s Descriptive Research guide helps uncover the how, when, what, and where questions in a research problem

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When conducting a study, researchers generally try to find an explanation for the existence of a phenomenon. They want to understand “why” the phenomenon occurred. 

However, before identifying why a phenomenon occurred, it is integral to answer other questions first. You need to have answers to the “what,” “when,” “how,” and “where” before you can understand the “why.” This is where descriptive research comes in.

The descriptive research design involves using a range of qualitative and quantitative research methods to collect data that aids in accurately describing a research problem.

What is Descriptive Research Design?

Descriptive research design is a type of research design that aims to systematically obtain information to describe a phenomenon, situation, or population. More specifically, it helps answer the what, when, where, and how questions regarding the research problem rather than the why. 

A researcher can conduct this research using various methodologies. It predominantly employs quantitative data, although qualitative data is sometimes used for descriptive purposes. 

It is important to note that in the descriptive research method, the researcher does not control or manipulate any variables, unlike in experimental research. Instead, the variables are only identified, observed, and measured. 

Surveys and observation are the most used method to conduct this research design. You can leverage online survey tools or offline survey tools to gather data as per your research objective.

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What are the Characteristics of Descriptive Research Design?

Let’s take a look at the defining characteristics of the descriptive research design:

1. Quantitative in nature 

Descriptive research involves the collection of quantifiable and systematic data that can be used for the statistical analysis of the research problem. 

2. Uncontrolled variables

One of the most prominent characteristics of descriptive research is that, unlike in experimental research, the variables are not controlled or manipulated. Instead, they are simply identified, observed, and measured.

3. A basis for further research

The data collected in descriptive research provides a base for further research as it helps obtain a comprehensive understanding of the research question so that it can be answered appropriately. 

4. Cross-sectional studies

The descriptive research method is generally carried out through cross-sectional studies. A cross-sectional study is a type of observational study that involves gathering information on various variables at the individual level at a given point in time.

Example of Descriptive Research Design

To gain a deeper understanding of the descriptive method of research, let’s consider the following descriptive design research example: 

Company XYZ is a girls’ shoe brand catering to girls, specifically between the ages of 4 to 14. 

They want to start selling shoes for boys of the same age group as well and therefore want to gather information on the kind of shoes boys want to wear. They decide to conduct market research & choose the observational method to learn about different shoes boys wear nowadays. 

Naturalistic observation can be conducted by observing boys’ shoes in schools, malls, playgrounds, and other public spaces. 

This will help company XYZ identify the kind of shoe boys wear nowadays so that they can create the kind of products that will appeal to this audience.

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Why use Descriptive Research Design?

A descriptive approach to research allows researchers to thoroughly investigate the background of a research problem before further research can be carried out. It can be used in social science research to explore and document the nature and scope of a problem, to identify trends and patterns, and to provide a basis for subsequent research. 

The findings of descriptive research can help inform decision-making, policy development, and program planning.

There are many different contexts in which the use of a descriptive research design is beneficial. Here are some important uses of descriptive research design:

1. To measure data trends 

The descriptive method of research can be used to measure changes in variables over a period of time, allowing trends to be identified and analyzed. 

2. To compare variables

Descriptive research can be used to compare different variables and how different demographics respond to different variables. 

3. To define the characteristics of subjects

It can also be used to determine the different characteristics of the subjects. This can include characteristics such as opinions, traits, behavior, etc. 

4. To verify or validate existing conditions 

Descriptive research can prove to be a useful tool when trying to test the validity of an existing condition as it involves conducting an in-depth analysis of every variable before drawing conclusions.

What Are Some Examples of Descriptive Research Questions?

Here are some examples of descriptive research questions that can be addressed using a descriptive research design include:

• What are the demographic characteristics of a particular population?
• What is the prevalence of a particular health condition or risk factor?
• What are the attitudes and beliefs of a particular group towards a particular issue?
• What are the behaviors and experiences of individuals who have been exposed to a particular intervention or treatment?

What Are the Advantages of Descriptive Research Design?

The following are a few advantages of using a descriptive research design: 

1. Multiple methods of data collection

Research can use a wide range of methods for data collection, such as case studies, observational, and survey methods. They can also decide how they want to collect the data, online, offline, or via phone. 

2. Fast and cost-effective

As the descriptive research design often employs the use of surveys, data can be collected from a very large sample size quickly and cost-effectively. 

Researchers aiming to conduct market research using this research design should leverage integrated market research software . It will enable them to conduct product, customer, brand, and market research using suitable channels. 

3. Comprehensive

Descriptive research often uses quantitative and qualitative research in amalgamation, providing a more holistic understanding of the research topic. 

4. External validity

Results obtained through the descriptive method of research often have high external validity as research is conducted in the respondent’s natural environment and no variables are manipulated.

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What Are the Disadvantages of Descriptive Research Design?

The following are a few disadvantages of using a descriptive research design:

1. Cannot test or verify the research question

The descriptive method of research cannot be used to test or verify the research problem as the data collected does not help explain the cause of the phenomena being studied. 

2. Lack of reliability

If the research problem isn’t formulated well, then the data collected may not be entirely reliable. This also makes it more tedious to carry out a credible investigation. 

3. Risk of untrue responses

Descriptive research relies on the responses of people, especially when conducted using surveys. There may be instances when people provide false responses, compromising the validity of the data collected and the research results. 

4. Risk of sampling error

The descriptive research method generally employs random sampling while selecting a sample group. The randomness may lead to sampling error if the sample group isn’t representative of the larger population. Sampling error would lead to unreliable and inaccurate results.

What Are the Different Methods of Descriptive Research Design?

There are three most important descriptive research design methods:

In survey research, questionnaires or polls are used to collect information on a specific topic from respondents. Surveys should involve a mix of closed-ended and open-ended questions, as both have their own advantages. 

Online survey tools allow multiple data collection channels such as email, website, and SMS surveys. 

They are also popularly used in market research to collect customer feedback to optimize products and strategies and improve customer experience (CX). Some popular market research surveys are Net Promoter Score® (NPS®) surveys , brand tracking surveys , and conjoint analysis surveys . 

2. Case Studies 

The case study method involves the in-depth research of individuals or groups of individuals. Case studies involve gathering detailed data on a narrowly defined subject rather than gathering a large volume of data to identify correlations and patterns. 

Therefore, this method is often used to describe a specific subject’s different characteristics rather than generalizable facts. 

Case studies allow researchers to create hypotheses that can widen the scope of evaluation while studying the phenomenon. However, it is important to note that case studies cannot be used to outline the cause-and-effect relationship between variables as they cannot make accurate predictions due to the risk of researcher bias.

3. Observations method

In this method, researchers observe respondents in their natural environment, from a distance, and therefore do not influence the variables being studied. This allows them to gather information on the behaviors and characteristics being studied without having to rely on respondents for honest and accurate responses. 

The observational method is considered the most effective method for carrying out descriptive research. It involves the collection of both qualitative and quantitative data. You can leverage offline survey tools to gather data digitally, even without the Internet. 

Quantitative observation should be related to or understood in terms of quantity and can be analyzed with the use of statistical data analysis methods. A few examples of quantitative observations include age, weight, height, etc. 

Qualitative observations, on the other hand, involve monitoring variables whose values do not need to be related to numerical measurements. 

When employing this research method, the researcher can choose to be a complete observer, an observer as a participant, a participant as an observer, or a full participant. 

The observational method is generally used in psychological, social, and market research to obtain data that explains how people behave in real-life settings.

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What Are the Types of Descriptive Research Design Surveys?

The following are the different types of descriptive survey studies:

1. Census survey

A census survey is a kind of survey where information is gathered from all units of a population. Data collected through a census study is highly generalizable to the population as all or most units of the population are sampled. 

2. Sample survey 

A sample survey involves gathering information from a small subgroup of the entire population. When selecting a sample, the aim is to select a group of individuals representing the target population so that the data collected can be generalized to the larger population. Sample groups allow research to be conducted in a fast and cost-effective way. 

3. Cross-sectional survey 

In this type of survey, standardized data is collected from a cross-section of the pre-determined population at a given point in time. There are two main types of cross-sectional surveys ; those with a single variable and those with two or more variables. 

4. Longitudinal survey

Longitudinal surveys are used in longitudinal studies where the same variables are observed over a long period of time. This allows researchers to investigate the status of variables at different points in time. There are three main types of longitudinal studies ; trend, panel, and cohort.

5. Comparative survey

Comparative surveys are used to compare the status of two or more variables. The variables are compared using specific criteria that must be delineated as criterion variables. 

6. Evaluative survey

An evaluative survey is generally used to evaluate a program, policy, or curriculum. It involves gathering information that can be used to rate the effectiveness and worthwhileness of a program or policy, or institution. 

7. Documentary survey

A documentary survey involves gathering and analyzing information using pre-existing data that is already available. This data can be research papers, review articles, books, official records, etc. In documentary studies, the researcher evaluates the available literature on the research topic.

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How to Conduct a Descriptive Research Design

Use the following steps to conduct a study using the descriptive method of research:

Step-1: Outline the research objective

The first step is to identify and outline the objectives of your research and then translate these objectives into criteria of investigation. You must clearly identify the different issues and questions in the context of which the knowledge of the situation must be surveyed. 

This must be framed in the form of objectives. Once you’ve clearly stated your criteria and objectives, you must also specify the nature of the data that must be gathered. 

Step-2: Determine the tools and techniques to be used for data collection

In this step, you must determine the tools you will employ for the data collection process. Some examples of different tools that can be used are interviews, questionnaires, observation schedules, reaction scales, etc. 

In this stage, you will have to identify which tools and techniques are relevant and valid to your study. Leverage robust survey software that offers you multiple channels, thus enabling you to utilize various channels to gather insights. 

Step-3: Define​​ the target population and sample group

In the fourth step, you will have to outline your target population. The target population is the group of individuals that you are examining in your research study. Additionally, unless you are conducting a census study and collecting data from the entire population, you must select a sample group.

You can also use an audience panel to accelerate your research. A survey panel gives you access to diverse respondents so you can create your ideal panel. 

Additional read: Types of sampling methods .

Step-4: Select a method for data collection

In the data collection stage, you must have a clear plan of how your data will be collected. This involves clearly outlining the type of data you require, the tools that will be used to gather it, the level of training required by researchers to collect the data, the time required for data collection and fieldwork, and so on. 

As you collect data, keep your research question and objectives in mind and aim to gather authentic and objective data without personal bias. 

Step-5: Analyse the data collected

Once you’ve collected your data, you reach the sixth stage of descriptive research: data analysis. In this stage, you will have to evaluate all the data collected from all your different sources, quantify and qualify them, and then categorize them component-wise. 

If you are working with quantitative and qualitative data, you must employ a range of different quantitative and qualitative analysis techniques to analyze the data collected. 

Leverage survey analytics software that allows you to run statistical analysis and observe data on a live dashboard.  

Step-6: Write the report

The final step of survey research involves writing the report. As survey research involves working with extensive data, it is important to keep the focus of the investigation in mind. The report must be precise and objective-oriented.

Why Use Voxco for Descriptive Research Design?

Voxco being an omnichannel survey software , can be a valuable tool in descriptive research design. It can provide its users with a convenient and efficient means of collecting data from a large number of respondents. 

It allows researchers to design and distribute surveys to a targeted sample of participants, collect data in a standardized format, and analyze the results.

Here are some ways in which Voxco helps with descriptive research design:

• Customizable surveys: Voxco lets its users design surveys with a range of question types and themes. 
• Ease of distribution: With a range of distribution integration, Voxco makes it easy for users to distribute surveys easily via email, SMS, social media, etc. It helps the surveys reach a larger number of respondents. 
• Data analysis: Voxco not only helps researchers gather survey data but also analyzes the survey feedback, which allows researchers to get actionable insights on a visual dashboard. 

Overall, Voxco survey software is an effective tool for conducting descriptive research design, as it provides a streamlined and efficient way to gather, measure, and analyze survey data.

Wondering what will be the cost of conducting a survey using Voxco?

This sums up our article on descriptive research design. This research method helps uncover the hidden element of a customer’s behavior. It helps you create a foundation for your research by helping you create an outline of your research subject.

Begin your descriptive research with a free step-by-step guide to descriptive research

What is descriptive research?

Descriptive research design is a type of research methodology that researchers mostly use to analyze and document the behaviors and characteristics of a particular group of people. It gives a detailed analysis of a situation to explore the relation between two variables.

What is descriptive research study used for?

A descriptive research study is a type of observational research and is used for exploring and documenting the nature and scope of a problem, identifying its trends and patterns, and providing a basis for subsequent research. The outcome of a descriptive study is helpful in making decisions, developing policies, and planning social programs.

It is primarily concerned with describing the current state of a given phenomenon rather than explaining why it exists or how it came to be.

Why is descriptive research design used?

Descriptive research design can be used for a variety of reasons, including

• To describe and document a phenomenon of a particular population
• To identify patterns and trends
• To generate hypotheses for further research
• To inform decision-making and policy development

What is an example of a descriptive method?

A case study that examines the experiences of a small business run by women can be an example of a descriptive method of research. Let’s 

For instance, a researcher may conduct a case study of a small business solely run by women that have successfully implemented sustainable business practices in their food cloth manufacturing business. 

The case study could involve interviews with the owners of the business, observation of their business practices, and analysis of their financial data to document the costs and benefits of sustainability initiatives.

The researchers can then use the findings of the case study to provide a detailed account of the business’s approach to sustainability and to identify best practices that could be applied to other businesses.

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Introduction to Descriptive Design Research 

• Author Survey Point Team
• Published September 4, 2023

Descriptive design research explains phenomena, populations, or situations through patterns of behavior. This is done through the collection of data via observation, surveys, interviews, and experiments. Descriptive design research answers questions about what is happening and why.  

In-depth research is conducted with the intent of learning as much as possible about a subject. Widely seen in the fields of social sciences and health sciences. Now seen in other areas such as business, education, and economics.  

According to Creswell , the descriptive research design is a study that describes the characteristics of a population or phenomenon being studied. Primarily used to gain an understanding of a group or phenomenon. This involves collecting data through surveys, interviews, or observation. Descriptive research designs answer “Who, What, When, Where, Why, and How.” 

Table of Contents

Characteristics of Descriptive Design Research  

The descriptive design research would entail the following characteristics:  

• Usability:  The usability is by observing and describing the behavior of the subject. This is without influencing it in any way. 
• Non-Experimental:  This research is non-experimental in nature. It does not involve any manipulation of variables. 
• Process:  There is a collection of large amounts of data. These can be through interviews, observations, surveys, and/or questionnaires, and other sources. 
• Analysis:  Seeks to describe, analyze, and explain phenomena in detail. 
• Requirement:  This includes answering questions related to the characteristics of a population/phenomenon. 
• Control:  is usually used when a researcher has limited control over the variables of interest and can only observe them. 
• Aim:  is used to gain a better understanding of a phenomenon and to form hypotheses for further investigation. 

Descriptive Design Research Examples  

Let’s take an example where researchers use descriptive design research:  

Suppose a researcher surveys a sample of college students to know what influences their decision to attend college. The researcher would ask questions such as:  

Q. What led you to decide to attend college?  

Q. How supportive were your family and friends of your decision?  

Q. What do you aim to get out of college?  

The researcher would then analyze the responses. In an effort to learn what makes some pupils more likely to go to college than others, we conducted a survey. 

On the whole, a researcher can use descriptive design research, include: 

• A study that describes the prevalence of anxiety among college students. 
• A survey that describes the attitudes of employees towards their workplace. 
• An observational study that describes the behavior of customers in a retail store. 
• A cross-sectional study that describes the health behaviors of a particular population. 
• A longitudinal study that describes changes in cognitive function among older adults. 

Types of Descriptive Design Research Surveys   

Descriptive design research classifies into the following types: 

Census Survey    

A census survey collects data from every member of a population. In this research method, the researchers account for the whole population of a specific area. After which, they analyze age, gender, income, occupation, and other demographic information. 

Sample Survey   

A sample survey gathers data on a selected population. In effect, this is to gain a better understanding of its characteristics through questions. In this case, questions explore characteristics of the population like demographics, behaviors, attitudes, beliefs, etc.  

Comparative Survey  

A comparative survey involves the comparison of two or more entities. Therefore, this type of research identifies the similarities and differences between the entities. On the whole, to gain further insights into their respective characteristics.  

Comparative surveys explore topics such as customer satisfaction, product preferences, and employee attitudes. 

Longitudinal Survey   

A longitudinal survey is a collection of repeated observations on the same subjects. It identifies changes over a period of time. This survey explores the relationships between variables. These surveys often study the effects of aging, career development, and health outcomes. 

Cross-Sectional Survey   

In this research method, a sample from a population is taken and studied by the researchers at one specific time. It can be either single-variable or multivariable research .  

Cross-sectional surveys collect the population’s attitudes, beliefs, and behaviors at a particular time. 

When is it best to conduct a descriptive survey? 

Below is an example of a market research goal that can be met using a descriptive survey design. Survey research design provides researchers with the data they need to make educated judgments that will ultimately benefit the development of their organization. 

Define a distinct client type profile with the use of a descriptive survey design. For instance, a cosmetics business can use a descriptive survey to categorize customers into groups based on their characteristics. 

In order to learn how consumers feel about a given brand or product, one must: 

• Customers’ opinions on the unique selling proposition (USP) of your products and services can be gleaned through the usage of this research methodology . 
• You can conduct market research by asking customers what they like and don’t like about your product’s design, color scheme, packaging, etc. 
• A descriptive survey design can help you figure out what kind of customer acts in a certain way so you can better understand their motivations and preferences. For instance, a health drink manufacturer would inquire how many of their consumers also buy tea. Customers can be categorized in this way for more precise marketing. 
• Customers can shed light on shopping behaviors and the factors that influence purchases, which can be used to make educated predictions. 
• Customers are more likely to make purchases in November and December, according to surveys, because of the holidays and the approaching new year.  
• Companies can utilize the results of these surveys to anticipate sales and prepare for an influx of clients. 

Steps to Conduct Descriptive Design Research  

To list the steps involved in conducting descriptive design research: 

• Identify the question:  it is essential to identify the research problem or question. This is so that the researchers have clarity about the goal of the study.  
• Develop a research design:  The next step is to develop a research design. You should determine the data type you will collect and the methods you will use to analyze the data. 
• Collect the data:  Data collection methods include surveys, interviews, observations, or other methods. 
• Analyze the data:  The data analysis includes summarizing the data. For this, creating graphs or charts to visualize the data is mandatory. 
• Interpret the results:  The final step is to interpret the results of the study. That involves summarizing the findings and discussing the implications of the results. 

Advantages of Descriptive Design Research 

Descriptive design research has several advantages, including: 

• Provides a detailed and accurate description of a particular phenomenon or situation. 
• Generates hypotheses for future research. 
• Identify patterns or trends in the data. 

Limitations of Descriptive Design Research 

Descriptive design research also has some limitations, including: 

• Limited in its ability to identify causal relationships between variables. 
• It may not provide insight into why a particular phenomenon is occurring. 
• It may not be generalizable to other populations or situations. 

Conclusion  

In conclusion, descriptive design is an efficient method for performing research. It explores relationships between variables and draws meaningful conclusions from the data collected. The descriptive design provides an in-depth understanding of the hypothesis. This helps researchers get conclusive findings and make informed decisions.  

Descriptive design research is a valuable method because it analyzes a particular situation. Not to mention, it provides an accurate description of a particular population, behavior, or condition. Despite its drawbacks, this approach is a powerful means of discovering trends and gaining understanding. 

Is descriptive design research the same as qualitative research?  

No, descriptive design research is not the same as qualitative research. It can involve qualitative methods of collecting data, such as interviews or focus groups. In this case, descriptive design research also has quantitative methods, such as surveys or observational studies. 

How is descriptive design research different from experimental research?  

Descriptive design research focuses on analyzing a particular phenomenon or situation. Another key point, it focuses on identifying causal relationships between variables. 

Survey Point Team

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Descriptive Research

DESCRIPTIVE  RESEARCH

Overview: Descriptive Research

Descriptive research methods are used when the researcher wants to describe specific behaviour as it occurs in the environment. There are a variety of descriptive research methods available, the nature of the question that needs to be answered drives which method is used. It does not answer questions about how/when/why the characteristics occurred. 

Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what, where, when and how questions, but not why questions.

Descriptive research involves gathering data that describe events and then organizes, tabulates, depicts and describes the data collection.(Glass and Hopkins)

What is Descriptive Research Method?

A descriptive study is one in which information is collected without changing the environment ( i.e. nothing is manipulated).

Focuses on ‘what’ rather than ‘Why’

It is used to obtain information concerning the current status of the phenomena to describe “what exists” with respect to variable or education in a situation.

Present trends, beliefs, public mind, their viewpoint and attitudes, their effects or development of new trends are described.

It is done without influencing the subjects.

Nature of Descriptive Research

Descriptive studies are more than just a collection of data; they involve measurement, classification, comparison, and interpretation.

Collect and provide three types of information:

• of what exists with respect to variables of conditions in a situation;
• of what we want by identifying standards of norms with which to compare the present conditions or what experts consider to be desirable;
• of how to achieve goals by exploring possible ways and means on the basis of the experience of others or the opinions of experts.
• Identify and define their problem;
• State their objectives and hypotheses;
• List the assumptions upon which their hypotheses and procedures are based;
• Choose appropriate subjects and source materials;
• Select or construct tools for collecting data;
• Specify categories of data that are relevant for the purpose of the study, and capable of brining out significant similarities, differences, or relationships
• Describe, analyse, and interpret their data in clear and precise terms;
• Draw significant and meaningful conclusions.

• School Surveys : used to gather data concerned with internal or external characteristics of a school system
• Job Analysis : used to gather information to be used in structuring a training program for a particular job.
• Public Opinion Surveys : used to enhance the decision making process by governmental officials.
• Social/Community Surveys : used to gather data concerned with internal or external characteristics of a community.

Interrelationship Studies

Some researcher in the field of education do not merely gather facts to obtain an accurate description of existing phenomena; they attempt to trace relationships between facts that will provide deeper insight into the phenomena. The studies that endeavour to discover relationship between facts of the existing phenomena are called as interrelationship studies.

These include: 

1. Case Studies

2. Ex-post-facto or Casual-comparative Studies

3. Correlation and prediction Studies

4. Cross-cultural and Comparative Studies  

Ex-post Facto or Casual Comparative Studies

In such cases, the aim of the researcher is to compare the likeness and differences among phenomena to discover what factors or circumstances seem to accompany or contribute to the occurrence of certain events, conditions or practices. The researcher attempts to explore not only what a phenomenon is like, but how and why it occurs.

These study are based upon John Stuart Mill’s method of discovering casual relationships. Mill’s method of Agreement states that, “ If two or more instances of the phenomenon under investigation have only one circumstance in the circumstance in which alone all the instances agree, is the cause of the given phenomenon.”

Casual- comparative or ex post facto method of research is useful in the situations when the experimental method is impractical or costly in time, money, and effort. In some situation, ethical consideration may prevent to use experimentation as a method of investigation.(Van Dalen)

Correlation and Prediction Studies

Determine the extent of relationship existing between variables.

To obtain description of existing phenomenon and enable a researcher to ascertain the extent to which variations in one variable are associated with variations in another.

The correlation technique will help him to test his hypothesis about the relationship between these two variables as well as to assess the magnitude of the relationship.

It involves the collection of two or more sets of measurement on a sample of subjects and computation of the coefficient of correlation between these sets of measurements. The direction of the relationships may be positive or negative; the degree of relationship between the variables may vary from perfect, to high, to average, to no relationships; the relationship may be linear or curvilinear

Cross-cultural and Comparative Studies

To make explicit comparisons of a number of societies.

Contribution to our understanding of educational and social phenomena, for they seek to demonstrate whether findings concerning human behaviour are valid for all human beings or are confined to one culture.

A review of research in comparative education reveals that a researcher have compared School- state relationship; educational reforms; problems and causes of wastage and stagnation; the accessibility of higher Education; plans for success of compulsory education; problem of caste, colour, religion and other forms of discrimination in education. A number of reports on the comprehensive comparative studies relating to literacy, Juvenile delinquency and education on various level have been published by UNESCO.

Developmental Studies

Developmental studies are used for investigating the characteristics of children and the ways in which these characteristics change with growth and development. Such studies are concerned not only with the present status and interrelationship of phenomena but also with changes that take place as a function of time. Developmental studies may take three different forms:

1. Growth Studies

2. Follow-up Studies

3. Trend Studies

Growth Studies

Growth studies are used to seek knowledge of the nature and rate of changes that take place in human organism. They are helpful to study when various aspect of growth among children are first observable, accelerate further, remain rather stationary, attained optimal development and decline.

Growth studies is studies can be either longitudinal or Cross-sectional.

Longitudinal studies follow the same subject a group of subject or an institution over a relatively long period of time it is a kind of extended case study as it involves a long lifespan of the same subject group or institution.

Cross sectional study when conducting cross sectional studies rather than following the same group of individual and taking their repeated measurement over a relatively long period of time. The random sample of individual of successive ages are selected and one set of measurement of different individual from which age level are taken as the basis for developing growth norms.

Follow-up Studies

Trend Studies

Trend studies are used to obtain and analyse social, economic, or political data to identify trends and to predict what is likely to take place in future. Some educational or other organization conduct such studies in order to plan effectively and to meet the demands that will be made on them in the future.

Trend studies are undertaken through documentary analysis or surveys at repeated intervals. Such survey help the researcher to study the rate and direction of changes and to use these trends to predict future status. Sometime trend studies may combine historical, documentary, and survey techniques.

For the sake of illustration, a researcher may conduct or examine studies of birth rate trends, the changing age structure of the population, enrolment of children in schools, the amount and direction of population mobility in order to determine when and where to provide new educational facilities in terms of school buildings, teacher training programmes, or recruitment of teachers.

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Descriptive Correlational Design in Research

Looking for descriptive correlational design definition and meaning? This research paper example explains all the details of this quantitative research method.

Introduction

Why use descriptive correlational design.

Descriptive statistics refers to information that has been analyzed in order to reveal the basic features of data collected or used in a study (Fowler, 2013). They provide researchers with summaries and other critical information regarding study samples and measures. The two main types include measures of central tendency and the measure of spread (Kothari, 2004). A common occurrence when using descriptive data is the emergence of certain patterns that make it easy for researchers to understand and make sense of data. The statistical data can either be used for further research studies or as an independent entity that can be used to make conclusions (Fowler, 2013). Certain research situations involve the use of only descriptive statistics because of the large sample sizes and complexity of data. A study that involves the computation of mean, median, and mode would require descriptive statistics (Yin, 2009).

For instance, they would be sued in a study that aims to find the media score in a class of 100 students with different test results. On the other hand, surveys, case studies, and naturalistic observations can only be successfully conducted using descriptive statistics. An example of research that involved descriptive statistics only is a research study conducted by Andreyeva, Michaud, and Soest (2007) to investigate obesity and health in Europeans aged 50 years and older. The study aimed to study the prevalence of obesity and related health complications among Europeans aged 50 years and above (Andreyeva, Michaud & Soest, 2007). The study involved the collection of data from participants without altering any environmental factors. It was published in the Journal of Public Health in 2007.

Descriptive correlational design is used in research studies that aim to provide static pictures of situations as well as establish the relationship between different variables (McBurney & White, 2009). In correlational research, two variables, such as the height and weight of individuals, are studied to establish their relationship. One of the research topics that can be studied using a descriptive correctional design is the height and weight of college students between the ages of 18 and 25. This study can be tied to their nutrition or frequency of taking meals in a day. The design is appropriate for the aforementioned topic because in conducting the study, the researcher will be required to collect data based on the behavior or attitudes of the participants.

For instance, the number of times the participants eat a certain meal or take a certain beverage. On the other hand, the researcher will be required to establish the relationship between the frequency of taking certain meals or beverages and gains in weight. The researcher could also establish the relationship between the weight and height of the participants. The study design would also enable the researcher to determine changes in the participants’ behaviors or attitudes over time in order to determine how these changes affect the outcomes or possible trends that could emerge in the future (Monsen & Horn, 2007).

Do SAT scores determine the GPA achieved by college students? This research question has both predictor and criterion variables. In this research question, SAT scores represent the predictor variable, and college GPA represents the criterion variable. College GPA is the criterion variable because it is the component being predicted using students’ SAT scores. On the other hand, SAT scores are the predictor variable because they determine the GPA attained in college. The research question seeks to determine whether students’ SAT scores predict the GPA scores they attain in college.

This research paper focused on descriptive correlation design definition and goals. This quantitative research method aims to describe two or more variables and their relationships. Descriptive correlation design can provide a picture of the current state of affairs. For instance, in psychology, it can be a picture of a given group of individuals, their thoughts, behaviors, or feelings.

Andreyeva, T., Michaud, P. C., & Soest, A. (2007). Obesity and Health in Europeans Aged 50 Years and Older. Public Health 121 (1), 497-509.

Fowler, F. J. (2013). Survey Research Methods . New York, NY: SAGE Publications.

Kothari, C. R. (2004). Research Methodology: Methods and Techniques . New York, NY: New Age International.

McBurney, D. & White, T. (2009). Research Methods . New York, NY: Cengage Learning.

Monsen, E. R & Horn, L. V. (2007). Research: Successful Approaches . New York: American Dietetic Association.

Yin, R. K. (2009). Case Study Research: Design and Methods . New York, NY: SAGE Publications.

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IvyPanda. (2020, July 6). Descriptive Correlational Design in Research. https://ivypanda.com/essays/descriptive-statistics-and-correlational-design/

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