zomato ux case study

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App Redesign Assignment on Zomato

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About Zomato Assignment

Zomato has fast emerged as the go to app for food, be it ordering or discovering food. With intense competition between Zomato and Swiggy (and to some extent Uber Eats), delivering a great user experience matters even more so.

While Zomato offers its users a rich platter of data to aid purchases, since its redesign it has ended up collecting a lot of clutter. This becomes even more apparent when compared to its rivals.

In this challenge you need to find clear ways in which Zomato’s app can be ‘decluttered’ while preserving functionality.

You can choose any one screen to de-clutter (we recommend the home screen).

You can either list out the changes that will aid a better user experience or choose to redesign the screen with low fidelity designs/wire frames.

Do note that important functionality and data points must be retained. In essence you will need to decide what is important and what is not.

We also recommend research through user tests and observations, so as to remove any bias. Extra points if you can justify the changes you are making.

Android:  Click Here

iOS:  Click Here

Important points:

- If you are using screenshots, it’s a good practice to annotate them

- We are NOT looking for beautiful redesigns, but low fidelity designs/wire frames ONLY

- You can solve for any one platform: Android or iOS

- Zomato is NOT hosting this challenge. This is a Learning exercise

- For those outside India or if you are unable to use Zomato for any reason, please drop us a line at [email protected] so that we can share screens with you

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Zomato Redesign - UX case study

Creative Fields

• Advertising
• concept design
• product design
• user experience
• user interface
• user interface design

No use is allowed without explicit permission from owner

Enhancing User Experience in the Zomato App

A UX Case Study

In the era of modern convenience, food delivery apps have become an integral part of our daily lives. With the recent surge in their usage, particularly in the wake of the pandemic, ordering food through mobile apps has emerged as the go-to solution for countless individuals.

In this case study, I delve into the UX issues I encountered while using the widely popular Zomato food delivery app.

Imagine trying to order your favorite meal online, only to be confronted with a confusing and frustrating user experience. In this case study, I delve into the UX issues I encountered while using the Zomato food delivery app, highlighting the challenges faced by users and the solutions I proposed to enhance their overall experience.

The app lacked intuitive navigation options, making it difficult to go back or move to different sections within the app seamlessly.

While there was a back button for searching results, there were no clear options to navigate back or navigate to other areas within the app, leading to a frustrating user experience.

As part of my research to understand the user experience of the Zomato app, I have conducted user interviews to gather valuable insights and identify pain points. their feedback and experiences are crucial in helping me to improve the search function and navigation within the app.

There are some colleagues of mine who frequently use the Zomato app to order food. So, I asked some questions to them.

• How often do you use food delivery apps like Zomato:

- Can you describe your typical experience when searching for a specific restaurant or food item on Zomato?

- Have you encountered any difficulties or frustrations when navigating within the Zomato app?

• Search Function Questions:

-How do you typically search for a specific restaurant or food item on Zomato?

-Can you describe any challenges or issues you’ve encountered during the search process?

-Do you feel that the search results are relevant and accurate to your search queries?

-What options or features would you expect to see after viewing the search results?

• Navigation Questions:

-After viewing the search results, how do you usually navigate within the Zomato app?

-Have you ever encountered any difficulties or confusion when trying to go back or explore other sections within the app?

-Are there any specific situations where you felt the lack of clear navigation options was particularly frustrating?

• User Feedback Questions:

- Is there anything specific you would like to see improved in the search function or navigation within the Zomato app?

- Can you suggest any ideas or features that would make it easier for you to navigate within the app after viewing search results?

- Have you used any other food delivery apps with better navigation features? If so, what aspects did you find more intuitive or user-friendly?

Based on the user’s interview I found out their pain points, problems with going back to the respective tab are irritating when the shows the search results.

• Enhanced Search Visibility:

- Users often struggled to locate the search function within the app.

- Placing the search bar at the top of the screen significantly improves its visibility and accessibility.

• Consistent Navigation:

- Retaining the bottom navigation menu in its default position maintains consistency and minimizes disruption to the existing user flow.

-Users appreciated the familiar bottom navigation menu and its ease of use.

• Improved Search Results Display:

- Users expressed difficulty in focusing on search results due to cluttered or distracting layouts.

The proposed solutions aim to address the identified pain points and challenges in the search function and navigation of the Zomato app. By implementing these enhancements, users will benefit from improved search accuracy, enhanced navigation options, and a seamless user experience.

These solutions focus on optimizing the user journey, providing clear navigation cues, and empowering users with greater control and flexibility within the app.

• Placing Search Bar at the Top:

Move the search bar to the top of the screen for improved visibility and easy access. By placing the search bar prominently at the top, users can quickly initiate their search queries without the need for excessive scrolling or hunting for the search option.

This ensures that the search function remains a primary and easily discoverable feature of the Zomato app.

• Retaining Bottom Navigation Menu:

Keep the bottom navigation menu unchanged to maintain consistency and familiarity for existing users.

The bottom navigation menu, which typically includes options like Home, Discover, Orders, etc., serves as a reliable and accessible way for users to navigate between different sections of the app.

Retaining the bottom navigation menu in its default position ensures that users can easily switch between app sections without any disruption to their accustomed navigation pattern.

• Central Content Display:

After performing a search, display the search results and related content in the central section of the app’s interface.

This ensures that users can focus on the search results without distractions and provides a clear visual hierarchy that highlights the relevant information.

By presenting the search results centrally, users can easily browse through the options and make informed decisions regarding their restaurant or food choices.

This screenshot displays the current search function UI within the Zomato app. Users enter their desired restaurant or food item in the search bar at the top.

• However, upon retrieving the search results, the UI lacks clear navigation options to go back or explore other sections within the app.
• If the user wants to access their wallet or profile screen then, they can not find the respective buttons or the navigation at the time of the result showing screen.
• For eg. The first time I search for food and it displays a variety of results but after that, I change my mind to change my address. so, from where I can access that?
• This absence of intuitive navigation elements can result in a frustrating user experience.

This section presents visual representations of the proposed solutions and enhancements for the search function and navigation within the Zomato app.

Through wireframes or hand-drawn app designs, I illustrate the intended changes, including the placement of the search bar at the top of the screen while retaining the unchanged bottom navigation menu.

These visuals provide a tangible representation of the proposed improvements and help readers envision the enhanced user experience within the app.

This wireframe showcases the proposed placement of the search bar at the top of the screen in the Zomato app.

• The wireframe shows the familiar icons and labels representing different sections of the app, such as Home, Dining, Delivery, etc. By keeping the bottom navigation menu unchanged, users can continue to rely on this consistent and easily accessible navigation option.
• By placing the bottom navigation sticky within the app, the user can be able to access anything in the app.
• For example: When the user searches for something the results appear with many filters. Now, if the user changes their mind and wants to go back to the Home screen, they can directly go to the respective tab by clicking on the navigation buttons as per requirements.

After creating the wireframes it’s time to give a final touch to the screens. That is how it looks when all the elements are gathered.

I added some shapes, and colors (that Zomato has in their app), giving corner radius, giving same feel and same look that has now within the app.

After creating the wireframes it’s time to give a final touch to the screens. I have gained invaluable insights and knowledge throughout my first UX case study, and I have put my best efforts to address the issues faced by users in the app and its elements. It has been a fulfilling experience to dive deep into user research, propose solutions, and create useful design improvements.

A Understanding the pain points and frustrations of users during the search process in the Zomato app, I have been able to propose enhancements such as placing the search bar at the top of the screen and retaining the bottom navigation menu. These changes aim to improve user experience and make the app more intuitive and user-friendly. improvements.

I hope you find this UX case study valuable and informative. I welcome your feedback and suggestions, as they will greatly contribute to further refining and strengthening my design approach.

Thank you for taking the time to review this case study, and I hope it inspires further discussions and improvements in the realm of UX design for any other apps.