mass media advantages and disadvantages essay

Essay on Mass Media Advantages and Disadvantages

The present age is considered as an age of information. Therefore, mass media plays an important role in people’s lives, society and the country. It is the information which aims to meet the needs of a society in a direct or indirect way.

Mass media has now become a permanent social institution as it has reach a large audience. It keeps everyone updated about what is happening around the world. It helps people spread important message, news and information very fast.

The information and message are generally based on education, entertainment, politics, advertisements, news, audio, dramas and movie etc. Hence, mass media improves people’s knowledge of history, science, literature etc.

Mass media is broadly divided into two types. One is Electronic media and the other is Print media. Electonic media like radio, recorded music, film and T.V., the internet, mobile phones provide information electronically. Print media such as newspapers, books, and pamphlets, signboards, and display boards are also informative for everyone.

Overuse and misuse of anything could harm everyone. Sometimes, it can spread false information about people and any incident which can be very harmful. Cyberbullying is one of the disadvantages of mass media. People may also spread rumours about people who can really hurt others.

Media may also distract someone from studying. It can also distract someone from working and spending time with their family and friends. It can sometimes hurt the sentiment of people.

Therefore, mass media should be used carefully. People should not believe everything they see or hear. Many time news are fake which common people belive is correct.

With the rise in social media where everyone is a communicator, they share the news with the world which has not passed through proper checks and balance of ethics of journalism. This news they share are fake it has led to the killing of people in various cities in India in recent time.

Now various agencies come up with fact check which expose the news. Thus, using it in a wise manner can really be beneficial for the whole society.

Table of Contents

Question on Mass Media

What is mass media in easy words.

Mass media means the technology to reach a mass audience. It include broadcasting and narrowcasting which reaches people through T.V. News Paper, Radio etc.

What is local media?

Media which broadcast local news, entertainment etc.

What are the 3 types of media?

The print, broadcast and Internet media.

What are the disadvantages of media?

Essay on Mass Media [ Importance, Advantages & Disadvantages ]

Essay on Mass Media | Concept, Importance, Advantages of Mass Media in Life

Mass media is defined as a means of communication that reaches a large audience. This can include television, radio, newspapers, magazines, and the internet. Mass media has become an important part of our society, and it plays a significant role in our lives.

There are many different types of mass media, and each one has its own unique benefits and drawbacks. Television is a great way to stay informed about current events, but it can also be a time waster. Radio is a great way to stay entertained while you are driving, but it can also be a distraction. Newspapers are a great way to keep up with the news, but they can also be full of ads. Magazines are a great way to stay informed about current events, but they can be expensive. The internet is a great way to access information, but it can also be a source of misinformation.

>>> Related Post: ” Essay on Role of Youth in Nation Building ”

Importance of Mass Media in Life

Each type of mass media has its own unique benefits and drawbacks. However, overall, mass media is an important part of our lives. It helps us stay informed about current events, it entertains us, and it provides us with access to information. It’s important to be aware of the benefits and drawbacks of each type of mass media so that you can choose the ones that work best for you.

Students can take maximum benefits from mass media by using it wisely. They can watch informative shows on television, listen to news and talk shows on the radio, read newspapers and magazines, and use the internet to find reliable information. It’s important for students to be aware of the benefits and drawbacks of each type of mass media so that they can make informed decisions about how to use it.

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Therefore, mass media is an important aspect of our life. It has both benefits and drawbacks, which we should be aware of. We should use it wisely to get the most out of it.

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21 Advantages & Disadvantages of New Media (College Essay Ideas)

When writing a college essay on new media, make sure you cover the following points. These points can help you add depth and detail to your essay.

To write a strong essay, I recommend paraphrasing the following points and turning each point into a full paragraph . Provide clear examples and reference a source for each paragraph. You can use the sources listed below, but remember to use your college’s referencing style when citing your sources.

There are both pros and cons of new media. So it’s important to give a well-rounded analysis that shows you have considered your essay from both old and new media perspectives.

Old Media vs New Media

Here’s the difference between old and new media:

Old media are media that were owned and controlled by large companies and disseminated through one-way communication methods. Examples include newspapers, film and television.
New media are media that can be produced and distributed digitally by anyone with an internet connection and generally involve two-way communication. Examples include blogs, social media (like Facebook and Twitter) and online forums.

My favorite definition is from Logan (2010, p. 4) :

“The term ‘new media’ will generally refer to those digital media that are interactive, will incorporate two-way communication, and involve some form of computing.”

New media like Facebook and Twitter have made communication, socialization, sharing and interacting easier for people with an internet connection. We can now not only be the consumers of information but also information producers . Sharing news, thoughts and opinions to a global audience is no longer something only the rich and powerful can do. Anyone with a Twitter handle how has global reach.

Advantages of Old Media

1. Old media have broad reach. Old media were designed as a form of mass communication that was to be broadcast to the masses. From the invention of the printing press in 1440 to the 1980s, print media such as newspapers, then radio, and finally television, followed this same broadcast formula. One message was broadcast to an entire population of a nation. People of all ages got their news from a small amount of publications that had extremely broad reach across a population.

2. Urgent information is broadly dispersed. A follow-up benefit of this broad reach of old media was that information of public importance was distributed rapidly. Still today, when a public disaster occurs, most people turn to old media of television and radio to get important information from authorities. This information is often controlled by, distributed by, and policed by the government so everyone gets the same information about how to protect themselves during times of emergency.

3. The people who control news dissemination are authorities and experts. Old media has important gatekeepers (Carr, 2012) to ensure the quality and authenticity of information. Published information is parsed by editors and producers to ensure it is true. People along the information supply train are trained and experienced journalists, and their editors provide checks and balances to what is distributed in newspaper, radio and television broadcasts. By contrast, new media can be produced and disseminated by anybody with an internet connection, leading to misinformation. This is one possible con of the internet .

4. Extreme views do not spread easily. Because of the control that gatekeepers exert over old media, unfettered media bias , extreme and radical opinions are curtailed. Untrue information can be prevented and filtered and offensive information can be bleeped out to protect children. Unfortunately with the rise of social media, our world has become increasingly polarized and radicalized (Thompson, 2011) . This is largely due to the fact those gatekeepers aren’t there to provide quality control for information anymore.

5. A sense of community and social cohesion develops. Benedict Anderson (1983) theorized that the emergence of the printing press led to the concept of the ‘nation’. He said that when people of a nation all started to read the same information each day, they began to see themselves as a community. Before then, our sense of community was to people in our villages. After that, we saw ourselves as an “imagined community” who share a common set of values and culture.

Related: Imagined Communities Pros and Cons

Disadvantages of Old Media

6. Minority views can be marginalized. There is extensive literature that shows that people of color, women, and other minorities have had their views curtailed and silenced in old media. Instead, dominant views are perpetuated by old media. Critical theory and post-structuralism (inspired in large part by Michel Foucault) have long stressed that media has produced unfair stereotypes and narratives about minorities. Old media were complicit in the reproduction and normalization of ‘dominant discourses’, and have long silenced minority or unpopular opinions.

7 The government and oligarchs often control the message. Throughout the 20th Century, the ability to share information was controlled by a small group of people. This helped them to maintain their power. In Manufacturing Consent , Herman and Chomsky (2010) highlight how corporate America and media oligarchs (such as Rupert Murdoch) have had a mutually beneficial relationship where they perpetuated untruths and propaganda in order to maintain their positions of power in society. To a greater extreme, in socialist nations, governments literally censor the ‘old’ press and only allow favorable media coverage.

8. Old media don’t get much instant feedback. Today, when you broadcast something on the internet, it gets comments and re-tweets to provide the writer with instantaneous feedback. This isn’t the case with traditional media like television , which broadcast information without an instantaneous response (one exception might be talk back radio). Interestingly, many major communication models in the 20th Century that had a linear structure (e.g. the Laswell model and the Shannon-Weaver model ) are largely outdated due to the two-way communication features of new media.

9. People don’t listen to or respect old media anymore. The declining trust in expertise and authority is widely a result of the emergence of new media. As previously marginalized and even extreme voices have been magnified by new media, people have started turning away from old media and considering it to be elitist and untrue. Whether these claims are accurate or not, the declining trust in old media means it doesn’t have the clout it once did.

Advantages of New Media

10. Information production is no longer just for the elites. In the era of blogs, social media , and instant communication, elites and the powerful no longer hold a monopoly on mass dissemination of information. Anyone with an internet connection can now have their beliefs and opinions broadcast to anyone around the world who wants to listen. This removal of gatekeepers has allowed us to become not just information consumers, but also information producers.

11. People can find their ‘tribe’. With the rise of the internet, people can connect to people who share their interests from around the world. This has led to the rise of a multitude of internet subcultures where people get together on forums and associate with their ‘tribe’. Now, subculture groups (goths, LGBTQI youth, punks, etc.) who feel out of place among their friends from school can go online and connect with people who share their experiences.

12. National borders are less of a barrier. In the 20th Century, our ability to communicate was often restricted to people in our local community. This limited who we could associate with. The rise of dispersed tribes could have the effect of undermining traditional cultural groups (based around national identities, etc.) and instead allow us to link up with our dispersed sub-cultural groups around the world.

13. Minority views and opinions can gain traction. People from minority groups that were traditionally excluded from old mass media platforms have found platforms to share their opinions online. Together, they have been able to form groups large enough to have their voices heard. Silenced voices have risen up – from the #metoo movement to the Arab Spring – to change our world for the better.

14. We can stay in touch. Prior to social media platforms like Facebook, we often lost touch with people form out past. But now, thanks to social media, we can watch people from a distance and share our major achievements, milestones and life changes to stay in touch with people on our distant periphery.

15. News is instantaneous. Thanks to news apps, Twitter, etc., news spreads faster than ever. We no longer need to wait until the 6pm news to access our news. As part of this instantaneous access to knowledge, we now have what’s known as the “24 hour news cycle”. Consumers have an insatiable appetite for news, so new media have to pump out an ongoing stream of ever more sensationalized news articles.

16. News producers get instant feedback. As soon as a piece of news is pumped out, tweets fling back and comments are provided to show feedback. Digital analytics software identifies which headlines get the most clicks and can show how long people spend reading each article . These qualitative and quantitative big data coalesce to help news producers to create content that best serves their consumers.

Disadvantages of New Media

17. Misinformation spreads like wildfire. Without traditional gatekeepers of knowledge such as editors and publishing houses, there is nobody controlling which information is disseminated. Misinformation has become widespread in the 21st Century thanks to social media (Allcott, Gentzkow & Yu, 2019). This causes fringe conspiracy theories and even doctored images to influence people’s political and social views.

18. We can live in an ideological bubble. New media often allow us to ‘subscribe’ to our own news networks and favorite information producers. Without the need to have widespread mass appeal, new media target dispersed niche and ideological markets. Conservatives begin to only consume conservative media; and liberals only consume liberal media. People begin to only reinforce their personal views, causing social polarization.

19. There is fierce media competition. While in the past there were three or four major news organizations, now there are diverse and numerous sources for news. Small news websites with fresh takes for niche audiences popped up, crowding the market with information. In this crowded media market, there is competition in all niches, and brands need to have a fresh take to get attention.

20. There is a wider customer base for companies large and small. While competition is more fierce than ever, there is also a bigger customer base than ever before. Websites target global audiences and have global reach. A savvy media producer or social media marketer can expand their market globally – beyond what traditional media was generally capable of.

21. Children can access inappropriate information more easily. New media gives on-demand access to information. While in the past adult content was broadcast late at night, today it can be accessed day and night. Scholars like Neil Postman (1985) argue that there is a “disappearance of childhood” as a result of how media is changing. As children have greater access to adult information, the innocence of childhood is being decayed earlier than ever.

For your essay you might have to take a position on whether new media has been a ‘positive’ or a ‘negative’ force in society. In reality, there is no clear answer here: it’s been both positive and negative, in different ways. But we can clearly see that it has changed society significantly. It plays a huge role in political campaigns and changing how companies communicate with potential consumers. By outlining all the different facets of the advantages and disadvantages of new media, you can show the person grading your paper your deep and nuanced knowledge of the impact of new media on society.

advantages and disadvantages of new media

Allcott, H., Gentzkow, M., & Yu, C. (2019). Trends in the diffusion of misinformation on social media. Research & Politics , 6 (2).

Anderson, B. (2006). Imagined communities: Reflections on the origin and spread of nationalism . New York: Verso books.

Carr, J. (2012). No laughing matter: the power of cyberspace to subvert conventional media gatekeepers. International journal of communication , 6 , 21.

Herman, E. S., & Chomsky, N. (2010). Manufacturing consent: The political economy of the mass media . New York: Random House.

Kellner, D., Dines, G., & Humez, J. M. (2011). Gender, race, and class in media: A critical reader. New York: Sage.

Logan, R. K. (2010). Understanding new media: extending Marshall McLuhan . New York: Peter Lang.

Postman, N., (1985). The disappearance of childhood. Childhood Education , 61 (4), pp.286-293.

Thompson, R. (2011). Radicalization and the use of social media. Journal of strategic security , 4 (4), 167-190.

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Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

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Essay On Mass Media

500 words essay on mass media.

All kinds of different tools which come in use to help in distributing and circulating information and entertainment to the public come under the term of mass media. In other words, everything including radio, newspapers , cable, television and theatre are parts of mass media. These tools include exchanging opinions and public involvement. Through essay on mass media, we will go through it in detail.

Introduction to Mass Media

In today’s world, mass media embraces internet , cell phones, electronic mail, computers, pagers and satellites. All these new additions function as transmitting information from a single source to multiple receivers.

In other words, they are interactive and work on the person to person formula. Thus, it revolves around the masses i.e. the people. It is true that radio, television, press and cinema are in the spotlight when we talk about mass media.

Nonetheless, the role of pamphlets, books, magazines, posters, billboards, and more also have equal importance if not less. Moreover, the reach of these tools extends to a huge amount of masses living all over the country.

Television, cinema, radio and press are comparatively expensive forms of media which private financial institutions or the Government runs. These tools centre on the idea of mass production and mass distribution.

Therefore, newspapers, television and radio cater to the needs of the mass audience and accommodates their taste. As a result, it will not always be refined or sophisticated. In other words, it displays popular culture.

Get the huge list of more than 500 Essay Topics and Ideas

The Function of Mass Media

The main function of mass media is to reach out to the masses and provide them with information. In addition to that, it also operates to analyze and observe our surroundings and provide information in the form of news accordingly.

As a result, the masses get constantly updated about not just their own surroundings but also around the world. This way mass media spreads and interprets information. For instance, weather forecasts equip people and farmers to plan ahead.

Similarly, fishermen get updates about the tidal activities from the news. In addition to this, mass media also strives to keep the fabric of our social heritage intact which showcasing our customs, myths and civilization.

Another major product of mass media is advertising. This way people learn about the goods and services in the market. It also spreads social awareness. For instance, anti-smoking campaign, women empowerment, green earth clean earth and more.

Most importantly, with the numerous mediums available in multiple languages, the masses get entertainment in their own language easily. Millions of people get to access a cheap source of relaxation and pass their time. In fact, it also helps to transport momentarily from our ordinary lives to a dream world. Thus, it remains the undisputed leader in reaching out to the masses.

Conclusion of Essay on Mass Media

All in all, while it is an effective tool, we must also keep a check on its consumption. In other words, it has the power to create and destroy. Nonetheless, it is a medium which can bring about a change in the masses. Thus, everyone must utilize and consume it properly.

FAQ on Essay on Mass Media

Question 1: Why is mass media important?

Answer 1: Mass media is essential as it informs, educates and entertains the public. Moreover, it also influences the way we look at the world. In other words, it helps in organizing public opinion.

Question 2: How does mass media affect our lives?

Answer 2: Mass media affects many aspects of human life, which range from the way we vote to our individual views and beliefs. Most importantly, it also helps in debunking false information.

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Mass Media, Advantages And Disadvantages (Essay Sample)

Mass media advantages and disadvantages.

During the early centuries, human beings communicated through abstract methods. Messengers, smoke, songs and folk tales were the most common ones. Gradually, there was increased sophistication and technological advancement, which resulted in the advent of the information age. Information age was heralded by print media first, before later on, social media came to the fore. Media can be referred to as any mode through which information can be passed from one entity to the other. Mass media is considered the fastest mode of information exchange and captures a huge audience through for instance radio and televisions. The primary benefit of mass media is that it can be used as a tool for preaching reconciliation through reconciliation programs which reach a huge number of people and thus effective. In addition to this, it has various other benefits. However, mass media also has numerous disadvantages.

Mass media is a great tool for education. Through the various forms such as TVs, radios and social media, information can be disseminated to very many people at once. In this manner, people acquire knowledge in various contemporary issues, such as health, environment and energy. For children, this can be a great source of knowledge, as they learn about animals and society. Mass media promotes cultural awareness due to its ability to employ different local languages within its programs. Mass media is also a weapon of togetherness as it spreads information and gives entertainment programs which boost unity and connection. Mass media also allows live coverage of day to day news and thus keeps individuals updated on the global events.

Mass media boost economic growth by allowing companies advertise their products to the target audience. Mass media acts as an educational tool and promote interconnection between people which make the communication processes more efficient. People can also advertise their businesses and reach a greater number of clients via mass media. This results in greater sales for business people than before. Above all, mass media plays a crucial role in cultural diversity by creating a cosmopolitan environment. People tend to learn about other cultures and in this manner, are able to be more tolerant to new practices, hence more interpersonal understanding. However, mass media has its downfalls too.

One of the disadvantage is the fact that images and messages spread through the mass media are limited to a given viewpoint. It is also expensive to access some mediums, and thus only the individual with vast amounts of money can access such services. Mass media is at times involved in misinformation which confuses the public and often results to misunderstandings. Increased extremism and terrorism has been subject to mass media, as much of it is believed to be disseminated online. Radicalization of youths is rampant, due to mass media. So, while radios and TVs are being praised for being important instruments of peace, they also contribute a great deal towards lack of it thereof.

Mass media at times distort complex data to create sensational news to the audience, and this could trigger conflicts. Mass media is both useful and distorting and it’s the responsibility of the public to take news and synthesize them in the right manner and thus encourage positive change. Mass media cannot operate without people’s support, and thus it is our duty to use it wisely. The other disadvantage is that mass media is often addictive. People gradually become hooked to TV screen, radios and even the internet, which result in lesser productivity. Reputations also get ruined by such occurrences ,since there is little to no realization of the basics needed from such partaking too.

mass media advantages and disadvantages essay

The Advantages And Disadvantages Of The Mass Media

Introduction The mass media is a tool delivery of messages and symbols. it serves to attract attention, entertain, inform, the media serves to add value and confidence to individuals so integrated in the institutional structures and society. The media is divided to two types namely print and electronic media. Print media include newspapers, magazines, and books as well as any printed and has elements of journalism . Electronic media such as radio, television and the Internet is the most advanced. Specifically, the function of the mass media , the first is as a source of information, entertainment, which readers are invited to think about a problem and the establishment of a new consensus or general agreement. Definition of Media Media are all forms and channels used to convey information or a message. The word comes from the …show more content…

Next, we will have the risk of being offended by what other people say. For example public figures feel danger and fear even if they didn't do anything wrong. Fake news story or a piece of political propaganda can easily viral and millions of people will believe it because they see it in many places. Another disadvantage of media is the misused could bring harm to our health. The excessive used of social media could have serious detrimental outcomes on both mental and even physical health of individuals. The improper and prolonged use of computer can results in injuries or disorders of hands, wrists, elbows, eyes, necks and back. The users can avoid health risks by using the computer in proper position. They must also take regular breaks while using the computer for longer period of time. In other hand, the misused of media could lead to depression because lack of communication with others and less contact with the outside

The Censorship Of The Hunger Games

Media is everywhere. Television, newspaper, cell phones, movies, as well as numerous other sources. Today, just about everyone depends on information and communication to keep their lives moving through daily activities. We need to be aware that the values we hold, the beliefs we harbor and the decisions we make are based on our assumptions, our experiences, our education and what we know for a fact. Mass media is relied on for the current news and facts about what is important and what we should be aware of. Media is considered a trustworthy source for news, information, education and entertainment. Though someone has to have thought behind an issue to write it.

Unit 20: Promoting Health Education- P1

-Mass media-any written, printed, visual, electronic, auto-visual media developed to reach mass audience and the public.

Roles Of Mass Media

Mass media Mass media is the way of communication to provide the information and technology and news, mass media means technology it is reached in form of audio and video and also in the hard copy the most common way the newspaper, magazines, radio, internet, and television now a days the internet is the most powerful way of the mass media communication it is providing now a day social news and politically but we know well newspaper is also most of the way to provide the information to every person because more than person live village so some of the villages don't have internet connection so there is only newspaper is the way of mass media So the mass media have important role in every field but we are discussing here mass media roll in health care and higher education these two field are very important for every human now a days we are growing very fast like that more European country and American country has developed his country people well educated and well smart for every work but we should know that how they developed they were before 50 years same in position compare to Asian and African country so the main role was for awareness the every people of mass media nowadays in our life mass media always play good role because it always take the minimum time for providing information to each other Smartwatch, radio, a mobile phone such as like that Samsung and apple cell phone and news website —contribute to the way of the media in daily life. in now days we are seeing

Disadvantages And Disadvantages Of Print Media And Printed Media

Media are all forms and channels used to convey information ora message. According to Saiful Bahri Djamarah : Media is a tool that can be used as a channel to reach the target message. While Miarso said that media is anything that can be used to transmit message that can stimulate the mind, feelings, concern and willingness of students to learn. There are two types of media that people often use which is printed media and electronic media.

The Effect of Mass Media on American Culture

Mass media is communication that reaches a large audience. This includes television, advertisement, the Internet, newspapers, and so on. Mass media is a significant effect in modern culture in America. It creates ideas and sustained within society not only send ideological messages out to the public but to advertise this ideas which are tend to manipulate our mantalities.

World War 1 Research Paper

The media is an amazing invention that can be a very good tool during times of distress. There are issues with media sometimes but overall, it can be useful in the right hands. Throughout history, the media has been used wisely to enrich the knowledge of the public and to show what can be done in order to help their fellow man.

Ap Mass Media

Mass media, simply put, is just another form of communication. We see it as ads, newspapers, the internet, and over the radio.It reaches large audiences around the world, and plays a significant role in modernization, especially in America.

Marxist Theory Of Mass Media

Media is defined as a means of communication in which information is spread and received around a nation. The media as we know it today is the popular means in which information

Media's Negative Effects On Body Image: Cause And Effect

According to Google, the definition of media is, “the main means of mass communication (especially television, radio, newspapers, and the Internet) regarded collectively.”

Disadvantages Of Mass Media

Mass media is an extensive word used for all the forms of technology through which information can be disseminated. Mass media refers to the communication devices which are used to converse and interact with a large number of audiences in various ways and languages. It has become an inseparable part of our lives, be it the pictorial messages of the earlier times or the high technology media available today. Apart from entertainment, mass media also is an effective way of communication, spreading information, advertising, marketing, and in general, of expressing and sharing views, opinions, and ideas.

Effects Of Media Bias On Society

Media includes news outlets, print news, and social networks such as Facebook. Media can be a useful tool for society, allowing everyone to keep in touch with what is happening around them and working almost as an educator for everyday people. This being said media is also misused; the media is inaccurate, biased and potentially dangerous. To counter the problem regulations should be in place along with balanced and fair reporting.

The Impact Of Mass Media On Society

There may be almost no doubt that the mass media were a few of the maximum powerful forces, having an awesome have an effect on on politics, society, and tradition. Beginning with the evolution of movies and radio inside the early decades of the 20th century and finishing with the dramatic upward thrust of the net inside the 2d half of the 1990s, the mass media have performed an effective role within the evolution of Western democracies. because the question of ways the media are prepared and how the real messages are transmitted stays, it's far relevant to don't forget the character of the medium with regards to message content, questions on that content material and the manner it's far produced in phrases of training, lifestyle, and politics. Likewise, in the book of 1984, there are quotes and manipulation being said around the society such as “War is Peace, Freedom is slavery, and Ignorance is strength” (Orwell. 30). Nowadays the words ‘communication’ and ‘media’ have regularly been prefixed with the word ‘masses. Those terms are used so frequently that they have become like acquainted objects that we take for granted. However, there are in fact no masses, however most effective methods of seeing human beings as masses. Certainly, society is impossible without communique and it is thru communication that socialization takes vicinity, accordingly creating a big opportunity for influencing the attitudes and behavior of others and of being influenced by ourselves. In our

Stereotypes In Media

Media is any medium through which a message is conveyed to a lot of people at the same time. Media is a way of transmitting messages from one body to another without consuming much time. Mediums in media include the internet, television, newspapers, books, magazines, radio etc. The movies in media represent the views of all groups including the minority groups of the society as well.

Essay on Mass Media Development and Lieracy Assignment Options

The purpose of mass media is everything tied into the advancement of technology and most often education, news, internet, television, magazines, and so much more. “Culture is made up of both the products that a society fashions and, perhaps more important, the processes that forge those products and reflect a culture’s diverse values.” (Campbell, R., Martin, C., & Fabos, B.) (pg. 6). In this

Mass Media Communication

Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on this form of media for news and entertainment, and globally, it is a huge industry.

Advantages and Disadvantages of Mass Media in Education Essay

Back to: Educational Technology in Education B.ed Notes, M.A Notes, IGNOU Notes

Mass Media provides information to the mass within less time. Mass Media in education is The Press, Television, Radio, The Motion Pictures etc. In modern times mass media contributes so much to educational development but as we know with ten good things a bad thing also comes, like that mass media with so many advantages comes also with disadvantages.

Advantages of Mass Media in Education

As we know mass media provides information within less time, television, and radio are the important parts of mass media, radio mainly broadcasts events too far and wide places of the world. It is also a source of entertainment, Mass Media provide information to a large population in less time, It is information regarding anything that is happening in any corner of the world. Children spend hours in front of the television and visualize, hear and acquire knowledge. It acts as an agency of social change. It makes ideas clear to children and helps them to acquire correct knowledge. It can make information interesting and concrete. It helps in the modification of attitudes. It sends information to remote places and helps in distant learning.

Education has far greater responsibilities than before, it has to meet the demands of a dynamic world which change its character every day. The importance of home and society education has increased drastically, and so has the role of mass media like T.V, radio, press etc.

The role of some important mass media is discussed below:

Radio: is mainly used to broadcast events so far and wide places of the world. Radio is also a source of entertainment like debates, match commentary, news, music, events etc. For teaching, many debates and news are broadcasted on the radio.
Television: Television is becoming more and more popular today with new features, unlike radio television broadcasts various events, news, and music but with video content too. Over time it has become a more powerful tool for educational purposes also, Television plays a vital role as a means of mass media in educating the masses.
The Press: The entire printed matter covers The Press, like books, magazines, journals or newspapers. Reading material has vast potential it exerts a good impression on the active readers. Press not only gathers events, but they also present their views on issues. So, the readers have the opportunity to analyze the issue from many perspectives. Press also contributes to education enhancement through the topics of history, science, literature etc.

Disadvantages of Mass Media in Education

As we read, heard and know that mass media contributed so much to education throughout the time by different items and gadgets but we also know that with advantages of it there are so many disadvantages also like, children spend more and more time on televisions for entertainment purpose, they spend even their study and sleeping time on computers for movies or games. This gives birth to many problems like insomnia, mental disorder, weak eyesight etc.

Motion Pictures is also a part of mass media and in modern times children used to look those adult movies and visits that kind of sites with fake id and fake information this can ruin their career and focus on their studies and encourage them to indulge in activities like that.

Mass media is a kind of technology which puts mankind in a place that they never thought of, it is a blessing for those who use it right and a curse for those who miss uses it. It can make an individual picture and load him with unlimited knowledge or can ruin their life, and character and can play with their mind.

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Communication

The Advantages and Disadvantages of Mass Media

Updated 13 November 2023

Subject Communication , News media

Downloads 33

Category Sociology

Topic Media

The advent of the mass media and its exponential increase in popularity has had significant implications for scientific research, social dynamics, and politics. The popularity of mass media has for instance provided social scientists with the previously unprecedented access to large quantities of information from which they could conduct extensive quantitative and qualitative research on human behavior. Mass media that takes the form of social media platforms has equally enhanced the ability of individuals to discover, connect, and interact with multiple others in a virtual world. The mass media’s ability to reach broad audiences has similarly revolutionized the nature of politics by availing a more effective means for leaders to influence the masses. The above observations are but a small representative of the unlimited potential of mass media to effect positive change. Mass media, however, could also have less than consequences that would be less than ideal.

Foremost, the mass media mass media could and is being used by corporate business to influence the behavior of consumers for the ultimate goal of maximizing profits in the long-term. Advertisements in typical business practice are structured to in such a manner that they use enticing rhetoric to solicit the interest of the potential buyer. While such methods are ethical, mass media has given corporations the ability to engage in immoral marketing practices. The case study on Cambridge Analytica’s data harvesting practices perhaps best exemplifies the significance of the issue. The article by Rogers et al. demonstrates the businesses corporates are capable of using human behavioral science “to sell ads and products without oversight.” The case of Cambridge Analytica indeed shows the intensified risk of breaches of data privacy and the wrong use of personal information in the age of big data.

Secondly, the mass media has heralded an era in which the political class has realized more effective mechanisms of manipulating the citizenry to for political purposes. The article by Chenoweth, for instance, observes the reality that social media platforms have granted politicians the power to target specific groups in specific places, at the convenient time, and with tailor-made political messages. The problem, however, is that politician may abuse such power to manipulate the opinions of users of social media or even use such platforms to suppress the freedom of expression that forms the foundation of today’s globalized world. Rodgers et al. indeed recognize the emerging practice of “micro-targeting” in which the manipulators of political opinion create multiple social media accounts to convey the false perception that an entire community upholds specific views.

Finally, mass media has enormous potential to dehumanize in as much as it facilitates human social interactions. The content of mass media is controlled by a relatively small group of comprising the media house owners and third parties who use media such as television, radio, and the internet to push specific messages to the unsuspecting consumer. In such circumstances, audiences of mass are rendered vulnerable to consuming content whose purpose only the controlling parties determine. The film titled “Miss Representation” captures this reality. It documents how the mass media has altered women’s perceptions of themselves to such extents that they have subscribed to its idealization of the perfect woman. The mass media has made women more so conscious of their outward experience that it becomes the foundation of their self-esteem (Siebel Newsom, and Acquaro).

Ultimately, mass media is experiencing a significant shift in its applications with its users discovering its potential to implement ideas that are universally unethical. The mass media poses a serious threat to the confidentiality of data due to the commercialization of information stored by social media platforms. It further threatens the freedom of expression by giving the political class the power to manipulate public opinion. More significantly, the mass media has proven its potential to dehumanize. Indeed, users of mass media are bound to remain at a relative disadvantage if they do not commence an honest reflection on the harmful effects it has at the personal and societal levels.

Works cited

Chenoweth, Erica. "Why Social Media Isn’t the Revolutionary Tool It Appears to Be". The Independent, 2016, https://www.independent.co.uk/news/world/politics/social-media-revolution-tech-activists-arab-spring-dictators-a7433476.html. Accessed 18 Apr 2018.

Rogers, Adam et al. "The Cambridge Analytica Data Apocalypse Was Predicted in 2007". WIRED, 2018, https://www.wired.com/story/the-cambridge-analytica-data-apocalypse-was-predicted-in-2007/. Accessed 18 Apr 2018.

Siebel Newsom, Jennifer, and Kimberlee Acquaro. Miss Representation. Girls' Club Entertainment, 2011.

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Advantages and Disadvantages of Mass Communication

We have come a long way from sharing things with our community to sharing them with the world. All this is made possible because of mass communication, a type of communication . Now we have the Internet , which connects the world , creating a platform for anyone to share and know everything. We also have various types of mass media such as social media , digital media, television, and radio which promote mass communication. Even though we are more connected than we ever were, it’s still paradoxical, considering it leads to isolation. We will look at both the advantages and disadvantages of mass communication in this analysis.

Table of Contents

Advantages of Mass Communication

The biggest benefit of mass communication is that it makes communication among larger audiences feasible. Here are some other benefits:

1. Global communication

Thanks to mass communication, we can now stay connected to each other more. Considering we can communicate globally, creating awareness among the public has become attainable. This is especially good news when it comes to creating awareness about health and the environment. It provides a medium people can use to educate themselves and follow actions that have a positive impact, all the while making the world a better place. And, in times of crisis, it allows others to send help.

2. Freedom of expression

There was a time when not everyone was allowed to express their thoughts and opinions. Even if they were, they didn’t have the means to do so. But, those days are gone now. Mass communication has made it possible for everyone to express themselves freely, giving them a voice. It is easily accessible, so people don’t have to go out of their way to support what they believe in. They can use social and digital media where their voices will be heard by millions and billions of people.

3. Business communication

For businesses to prosper, they should be able to acquire more customers and retain the existing ones. What’s a better way to achieve this goal than using mass communication? If it were not for advertisements and marketing, the customers wouldn’t know about the existence of various brands, making it difficult for them to do business. Using business communication, it has become easier to build a good customer base.

4. Helps spread Art and Culture

Mass communication is a tool that can help the wide spread of traditional art and culture with ease. This era of the internet has truly helped mass communication by giving it wings. Previously, only newspapers and radio shows could attract new enthusiasts to enjoy the finer traditional culture, but today, we have numerous social media platforms that can advertise and propagate the value of traditions and culture. People are even actively trying to do something new with their culture in hopes of making it trending, thus advocating for the need for such avenues in our lives.

5. Network of information

Right from performing a simple search function to learning courses, the Internet has got you covered. Social media allows anyone to learn anything they are interested in, and there is no shortage of information. It allows easy electronic duplication of information, thus making mass education possible. Along with this, it saves a lot of costs that are otherwise spent on the production of information. Apart from educational purposes, people can use mass media for entertainment purposes.

6. Promotes diversity

Since we can communicate worldwide using mass communication, diversity comes naturally. You might have come across TV and radio programs that are dedicated to exploring different cultures globally. It promotes diversity and lets the world know about diverse art and culture. It can be a great learning experience to see the world from different perspectives. And, not only that, you can basically travel the world virtually without actually going there. It shows the cultural practices and beliefs of various groups, allowing you to learn something new every time.

Disadvantages of Mass Communication

You might have heard that powerful people own mass media. There is definitely some truth to it, making it a disadvantage of mass communication. Here are some other drawbacks:

1. Unreliable news

It’s said you should believe half of what you see and none of what you hear, and there is a reason behind it. But, most of the mass media is about what we see and hear. It can be used by powerful people to show the public what they want and make them believe it. Moreover, the unreliability of news can have consequences. Since it is easy to spread misinformation through media, it can be used to manipulate people. These spreads lie among the masses and create a hateful environment.

2. Health concerns

Along with using media to change people’s mindsets, it can also lead to physical health issues. Sometimes the news and information can get so addictive that people spend their whole day watching them. And, these results in eyesight and hearing problems. If you have experienced this, you know how unproductive it makes you feel at the end of the day. It feels worse knowing that you have wasted your time, consuming unwanted content because you were distracted.

3. It can promote wrong values

One of the major drawbacks of mass media is that it may promote the wrong virtues. How often have you seen content that promotes smoking, drugs, and other censored topics? Despite being harmful to public health, mass media still promotes and even glamorizes them. In addition to this, they showcase harmful stunts, which, when performed by people, can lead to personal injuries. Additionally, some media contents are not appropriate for children. This leads to another drawback: manually limiting their access to this type of content can be a chore.

4. Mass communication can be used to promote Hate and Disinformation

Since mass communication can plant an idea in our midst, there is no guarantee that others won’t misuse it. It is a powerful tool, especially today when everyone has an outlet just a finger touch away. This ease of convenience has also made communication technology a tool for promoting hate and propagating disinformation. Objectively speaking, such attempts are, more often than not, part of a larger narrative, aligning with some agenda.

But the vastness of this mode of communication and its dynamic nature also helps cover any shady on goings. As a result, people could come to believe such negative thoughts and ideals to be the norm and trust any disinformation solely because of the source. One famous example is the spread of fake news and untruthful facts over popular mass communication platforms such as Facebook and WhatsApp. Modern technology and communication should be used wisely, for the good.

4. Compromised privacy

The relationship between mass media and the security of personal information is quite complicated. There have been a lot of data breach incidents which has forced people to think about their compromised privacy. The mass media reaches out to a large audience, making millions of them vulnerable to data exploitation. To deal with these privacy issues, tighter regulations are imposed, and companies are held accountable. But this is not enough, and individuals should be careful about what they share on social media.

Even though the mass media can be used to spread information, the truth is that it can be exploited just as easily. In recent times, the frequency of hacking has increased. Most of the time, social networks are hacked. Furthermore, along with individuals, corporate accounts are hacked, leading to massive losses. The personal details of the users shared online are hacked by cybercriminals, and used against them. So, while media allows for mass communication, the intentions of participants aren’t always genuine.

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Advantages and Disadvantages of Mass Media

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It is so hard to image our lives without Mass media. Mass media plays a very important role in our lives. There are various effects of mass media on the society at large. Media tends to influence and there are positive as well as negative influences of mass media. However, it also depends on the way audiences perceive things. Since mass media is used to communicate and interact with people from various walks of life, it can often result in a conflict of options. Print media (magazines, newspapers, brochures, press releases, newsletters etc), electronic media (television, radio etc) and the Internet are all part of mass media. Today, mass media can give a person phenomenal exposure and this can result in various effects of the mass media on the society. I can give some information about the pros and cons of mass media and its effect on a larger scale.

Advantages of Mass Media:

The wide reach offered by mass media is phenomenal. It can target a global audience.
In terms of newspapers and magazines, it can reach a specified target group. Besides, it is easily accessible. For example, the newspaper lands on the doorstep and we have the latest news in our drawing rooms due to the television set.
Certain types of media have a loyal fan following. This would mean that an advertiser, publication or news channel would have a ready audience.
We have the latest news and information at the click of the mouse! The Internet is such a medium that it can give many options for the kind of information required.
Television, movies, Internet and the radio are some of the best forms of entertainment.
Mass media can be used for educational purposes in an effective manner.

Disadvantages of Mass Media:

At times, the information reported may not be authentic from every angle.
News can be manipulated to influence the minds of the audiences. For example – a particular political.

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The International English Language Testing System or IELTS is an English language proficiency test taken for study, migration, or work. The essay has to be relevant to the topic and present the candidate’s ideas in a logical sequence. Candidates can elaborate on the omnipresence and usage of mass media in everyday life to write the essay.

Do you think the cons of mass media outweigh its pros, download e-books for ielts preparation, does the presence of mass media hurt more than it helps, frequently asked questions, important ielts exam resources, disadvantages of mass media: sample 1.

Initially hailed as an effective form to spread information, mass media has come a long way. Now with the advent of technology, there are multiple sources through which information can reach an individual. However, all these sources have a different way of reporting an incident, and when the news spreads, it takes a whole new meaning.

Drawing on the famous quote, “Too many cooks spoil the broth,” I believe that the advent of mass media has brought more harm than good. Now with social media, information spreads immediately, and there is no need to rely on next-day newspapers. Many individuals do not fact-check the news and often consider it true.

My belief that the cons of mass media outweighed its pros was strengthened when there were religious riots in some cities across the country. All these groups were incited by multiple fake news that spread through various mass media platforms. The situation worsened to the point that internet services were suspended in the areas where violence erupted.

After witnessing such violent incidents, I can conclude that mass media is primarily used as a tool to manipulate people into choosing a side. Unbiased information is a luxury that an ordinary person cannot afford in the present day. But since there are no alternatives to mass media, it continues to thrive and create havoc.

Even with its way of providing an easy way of sharing information, mass media will not be a positive tool until serious checks are put in place to ensure unbiased news reaches the masses. But with companies operating independently and often having more powers than a country’s government, it might seem like a distant dream.

Tentative band score: 6.5, Total word count: 279

Disadvantages of Mass Media: Sample 2

It is a fact that no tool can work on its own, it needs human intervention. Mass media is one such tool that, in theory, seems to be the peak of our technological innovation. But using powerful mediums like these depends on the humans who wield them.

Mass media arrived in the 21st century, making its indistinguishable mark on the technological landscape. But years later, one cannot say that it has been all smooth sailing with this tool. I believe it has affected a considerable part of our lives, and not just in a good way.

The internet is a highly relevant example in this case. I recall being a young adult when my parents installed an internet connection in my home. It seemed like a magic gateway, letting me play games, helping me keep track of everything happening around the world, and more.

However, the reality of this tool was understood later. Various crimes, including shootings and hate crimes against communities, have been streamed over the internet without checking. This is a testament that without proper rules and regulations to check content online, mass media will continue to be a place of great violent propaganda, inciting crimes along with the other positive benefits it carries.

Even though this situation could improve in the future, it is vital to acknowledge the present issues and devise solutions. Unbiased information is a luxury that an ordinary person cannot afford in the present day. But since there are no alternatives to mass media, it continues to thrive and create havoc.

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Which mass media can be considered the most questionable one?

Social media websites are often considered questionable due to the spread of misinformation. Not only do they reach hordes of users at once, but they might also influence people and promote mob mentality.

Is mass media a reliable source of information?

The trickiest part about mass media is that it can be used freely and easily. The information can be factually inaccurate or false. Therefore, it can be said that mass media is not necessarily a reliable source of information.

Is it possible not to use mass media at all?

Unfortunately, the present landscape requires you to keep track of everything happening around the world. In these circumstances, forgoing mass media isn’t an option. Instead, it is advisable to fact-check the information you receive.

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Media: 10 Advantages and 10 Disadvantages of Media

Category: Blog On July 8, 2016 By Various Contributors

Introduction: Long ago, people used to perform folk songs and drama in various cultures. It was then that media was first used to communicate messages to a wider group of people. Print media followed and then mass media and social media.

Media refers to various means of communication. It also refers to communication devices. Communication devices are used to interact and communicate among people.

The most common forms of media today are radio, internet, newspaper and television. Media is an important part of our lives. It is also two-sided meaning that it has a positive side and a negative one.

1. It educates people. Through television and radio programs, people get to learn about health matters, environmental conservation, and much more.

2. People get the latest news in a very short time. Distance is not a barrier. People get news daily through the media and this keeps them updated on the happenings around the world.

3. People get to bring out their hidden talents. Through media showcase their talents such as comedy, acting and singing.

4. Children’s knowledge increases. Children can learn from quiz programs, animal programs and so on.

5. Radio is convenient as people do get short news and with a mobile phone one can access it.

6. Great in promoting mass consumer products. This can in turn increase sales of the product.

7. Serves as a good source of entertainment. People get entertained through music and television programs.

8. Television allows electronic duplication of information. This reduces the production cost making mass education possible.

9. Media leads to diffusion of different cultures. Media showcases different cultural practices.

10. It helps people around the world to understand each other and embrace their differences.

Disadvantages

1. It leads to individualism. People spend too much time on the internet and watching television. As a result, socialization with friends, family and neighbors is affected.

2. Some media contents are not suitable for children. Limiting children’s access to such content can be difficult.

3. Newspaper is geographically selective.

4. Increase in advertisements in television and radio is making them less attractive.

5. Internet as a form of media opens up possibilities of imposters, fraud and hacking.

6. Media can be addictive, e.g. some television programs and internet. This can lead to decrease in people’s productivity.

7. Health problems. Prolonged watching of television can lead to eyesight problems and radio listening using earphones exposes one to possible hearing defects.

8. It glamorize drugs and alcohol. Some programs make the use of these things appear cool’.

9. It can lead to personal injury. Some people decide to follow the stunts that are showcased in the media. This can lead to injuries.

10. It can lead to ruin of reputation. It is possible for one to create an anonymous account. Such accounts can be used to for malicious reasons such as spreading rumors. This can lead to ruin of reputation of an individual or a company.

Conclusion:

Although media has many advantages it also has its limits. It is up to us, the users, to decide to use it wisely for the best impact.

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Globalization in Media: Pros and Cons

Globalization has a great impact on the world transforming social, political, cultural, and economic spheres of life. Innovations in transportation have been complemented by the swift development of communication technologies. The 20th-century arrival of mass-circulation newspapers and magazines, film, and television further enhanced a growing consciousness of a rapidly shrinking world. Globalization transforms the economic system of the world bringing new opportunities to less developed countries; it changes cultural and political spheres popularizing democratic values and principles and promulgating the western style of life. Globalization in the media sphere is influenced by changes in political and cultural spheres bringing new economic opportunities and financial capitals to media giants. These needs lead to digitalization, consolidation, and deregulation of the media environment around the globe.

Far-reaching changes are occurring in the social, economic, and political environments, affecting the strategies, structure, and management of media business. The notion of strategic alliances in media incorporates the need for considering the current economic context affecting the firm. Media companies use strategic alliances as one of the main tactics to compete in the global media market. Need to collaborate caused by changes occurring in the social, economic, and political environments. Strategic alliances allow media companies like AOL to meet new economic and legal challenges (MacGillivray 43). Increased use of public transportation systems may reduce the audiences of in-car radio and outdoor advertising. Media companies are interested in reaching the large percentage of the population that is English and Spanish speaking will need to develop new strategies (Emling 1). This factor could be interpreted as a strength but the globalization process and changing international relations show that cultural and social values become opportunities rather than strategies for global steel companies. A solid understanding of cultural preferences is important for any company that markets such products internationally. Media companies leverage superior cultural understanding to compete effectively with large foreign firms. It is possible to say that it has an advantage drawing from tradition. In recent years many people are concern about their health and the quality of water they use. The industry structure and market position of media companies suggest that the threat of entry is low (Osterhammel and Petersson 65).

Consolidation in the media industry is a direct result of new economic and cultural relations. The economic environment in America and Europe is very favorable creating enormous opportunities to increase sales and profitability. National and regional economic health and growth have become increasingly dependent upon export sales as an engine of growth and as a source of the foreign exchange necessary for the import of goods and services. In the media sector, collaborations and strategic alliances allow companies to effectively compete in today’s turbulent business environment. The future of Time Warner Inc lies in its ability to stand fast against foreign competition and to develop the goods and services that will be in demand in the twenty-first century (Osterhammel and Petersson 65). Emerging from great difficulties and embarking on an ambitious program to create products that will revolutionize entire industries, Time Warner Inc wastes no time in taking the steps necessary to seize its future. The strategy at Time Warner Inc was to develop known technologies into viable commercial products that could deliver value to customers. Thus Time Warner Inc was prepared to commence work on a project that would enhance its competitive advantage by establishing it as an industry leader in an emerging field. To be successful given this new set of ground rules, a new way of thinking must be instilled among all levels of management (Time Warner Inc Home Page 2007). This is no longer a luxury, but a necessity born out of a historically dismal track record. With each failure, the UK media sector becomes increasingly indebted and unable to compete against foreign companies. The executive must be able to create a dynamic management structure with an equal distribution of authority capable of responding to the unique requirements of combined business cultures. A shift from short- to long-term thinking when developing and implementing acquisition strategies is necessary to ensure that strategies are properly implemented before they are abandoned. This requires calculated risk-taking and, most importantly, streamlined channels of communication. The underlying argument presented is that there are significant opportunity costs associated with restructuring (Picard, 61).

Digitalization of media is caused by new technology and the availability of technological innovations in all countries. The attractiveness or the presumed merits of digitalization activity is the assumption that a given technology will enhance the growth potential of the company. Preferably, the goal is to acquire digital technology a complementary business unit with related lines of markets and products that would fit nicely into the firm’s long-term strategic direction, improving the acquiring firm’s overall growth potential and marketability (Osterhammel and Petersson 60). The selection of which company would fit best in the current corporate culture is based on many factors, and it varies from firm to firm. In fact, even firms competing within the same industry segment might have very different acquisition strategies. Media gains sustainable competitive advantage by conceiving new ways of conducting activities, employing new procedures, technologies, inputs, or channels of distribution. Managing the organization is therefore not just about managing functions, but managing linkages between those functions (Picard, 74; Time Warner Inc Home Page 2007).

Deregulation in the media industry is a result of global economic and political changes and weaknesses of international laws. For a modern state, it is difficult to control multinational media corporations and their financial flows. In order to compete in the global market and remain competitive, a media firm may choose to sell off a business unit in order to purge those divisions that exhibit either low growth potential or low relative market shares. As with the case of an acquisition, the desire is to improve the growth potential of a firm and thus its survival in the marketplace. A business unit exhibiting modest or negative cash flow and low growth potential should definitely be a candidate for divestiture. An appropriate strategy may also be to sell off businesses with high relative shares in high-growth markets to provide the necessary funding for investment in existing business units that the firm would rather concentrate its energies on. Of course, one reason for divestiture may simply be that the business unit is too expensive for the firm to fund, requiring too much cash to sustain its rate of growth (Picard 33). This type of business would also be a more attractive acquisition target. The point remains that a major motivating factor for strategic alliance activity is the potential for improved growth. The task, then, is to determine how well corporate acquirers have fared with their acquisition activities, and whether these firms have been better off from these activities (Picard, 83). In other words, how a target firm will perform in the long term and how well its corporate strategy coincides with the strategy of the acquiring company are more important than the acquired firm’s current financial performance. This is not to say that one must only locate an acquisition or alliance target that is on solid footing. Rather, it is more important to internally evaluate a firm’s internal needs and purpose before embarking on a strategy of acquisition. If the acquisition is the vehicle, it must be a structural component of the acquiring firm’s strategy. A business always has the option of expanding either internally through R&D efforts or externally through strategic alliances. If one firm acquires another and the combined entity’s returns cannot be significantly greater than the two separate companies would have been independently, then the acquisition was not based on a sound strategy.

In sum, the information mentioned above shows that globalization processes in the media industry are crucial for success and a strong market position of the media companies. Globalization involves the transfer of resources from the colonized global South in exchange for European manufactures. Developed nations spread their political system and cultural values across the globe. Like all social processes, globalization contains dimensions filled with a range of norms, claims, beliefs, and narratives about the phenomenon itself. However, it is not just rational economics that drives this selection: it helps that media organization tend to be staffed by highly trained people with an interest in new technologies, people who have been selected to embrace and develop new ideas. Of all the functions in a media organization, this is the one that should show the most natural inclination to embrace the new ideas of working within the media alliances can all be effective ways to improve the competitive position of an overall firm. However, any one of these processes must be an integral part of an ongoing corporate strategic plan. In addition, the evaluation process must shift its emphasis away from traditional financial performance criteria toward overall competitive dynamics.

Emling, S. May 4. AOL’s push to rev up Net service faces hurdles. Atlanta Journal- Constitution , 1F, 2002.

MacGillivray, A. Globalization . Carroll & Graf, 2005.

Osterhammel, Jurrgen, and Nieles P. Petersson. Globalization: A Short History . New Jersey: Princeton University Press, 2005.

Picard, R. The Economics of Financing of Media Companies (Business, Economics & Legal Studies). Fordham University Press; 1 edition, 2002.

Time Warner Inc Home Page 2007. Web.

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Advantages and disadvantages of mass media.

Mass media plays a pivotal role in our life. Many people and businesses rely on these mediums for their day to day transactions. On the flip-side it also bombards us with too much or unwanted information. This essay will shed a light on various aspects of this issue.Newspapers, radio, television, and the Internet—including e-mail and blogs—are significantly influential on our society, especially in affirming attitudes and opinions that are already established. The news media focus the public’s attention on certain personalities and issues, leading many people to form opinions about them Mass media sets the news agenda, which shapes the public's views on what is newsworthy and important. It is a system used by advertisement agencies and media outlets, such as television channels and radio stations to "convince" their audiences to do or act in a certain way. It appeals to the vulnerability of the desired target. For instance famous person or persons who are recognized, admired by whole communities. These individuals have the "Power" to convince their followers or fans into taking any kind of action or decision. Therefore, these famous people usually are linked or work for some media outlet and are used, to influence the community accordingly. The media has changed significantly in the past years. Because of the availability of television and radio all populations and classes have been exposed to various types of media. The Internet has provided an even newer media resource. The majority of people live in a very fast paced society. They have very little time for reading and exploring the truth of information. The producers of media publication are aware of this and use the media to influence public choice and opinion. The problem lies in that many people are gullible and society as a whole is easily influenced by the media representations. The media also responds to public demand and provides the information that the public craves. A positive aspect of the media’s bias has been that it has facilitated change in people’s perception of races in a positive manner, exposed people to other cultures, made people aware of environmental needs, and the needs of people far away. While there can also be negative implications the media also has to reflect the public’s point of view. With the growing representation of Hispanics, African Americans, and other minority groups, the media is under pressure to present them in a more positive light.

Essay evaluations by e-grader

Grammar and spelling errors: Line 4, column 7, Rule ID: SENTENCE_WHITESPACE Message: Add a space between sentences Suggestion: Newspapers ...light on various aspects of this issue.Newspapers, radio, television, and the Internet—in... ^^^^^^^^^^ Line 16, column 11, Rule ID: AGREEMENT_SENT_START[1] Message: You should probably use 'have', 'haven'. Suggestion: have; haven ...e the community accordingly. The media has changed significantly in the past years... ^^^ Line 22, column 84, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym. ...nfluenced by the media representations. The media also responds to public demand a... ^^^ Line 26, column 21, Rule ID: IN_A_X_MANNER[1] Message: Consider replacing "in a positive manner" with adverb for "positive"; eg, "in a hasty manner" with "hastily". ...e in people's perception of races in a positive manner, exposed people to other cultures, made... ^^^^^^^^^^^^^^^^^^^^

Transition Words or Phrases used: accordingly, also, if, so, therefore, while, as to, for instance, kind of, such as

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech: To be verbs : 14.0 10.5418719212 133% => OK Auxiliary verbs: 2.0 6.10837438424 33% => OK Conjunction : 24.0 8.36945812808 287% => Less conjunction wanted Relative clauses : 6.0 5.94088669951 101% => OK Pronoun: 23.0 20.9802955665 110% => OK Preposition: 53.0 31.9359605911 166% => OK Nominalization: 11.0 5.75862068966 191% => OK

Performance on vocabulary words: No of characters: 2171.0 1207.87684729 180% => OK No of words: 401.0 242.827586207 165% => Less content wanted. Chars per words: 5.41396508728 5.00649968141 108% => OK Fourth root words length: 4.47492842339 3.92707691288 114% => OK Word Length SD: 3.25664971667 2.71678728327 120% => OK Unique words: 221.0 139.433497537 158% => OK Unique words percentage: 0.551122194514 0.580463131201 95% => More unique words wanted or less content wanted. syllable_count: 688.5 379.143842365 182% => OK avg_syllables_per_word: 1.7 1.57093596059 108% => OK

A sentence (or a clause, phrase) starts by: Pronoun: 7.0 4.6157635468 152% => OK Article: 9.0 1.56157635468 576% => Less articles wanted as sentence beginning. Subordination: 2.0 1.71428571429 117% => OK Conjunction: 4.0 0.931034482759 430% => Less conjunction wanted as sentence beginning. Preposition: 5.0 3.65517241379 137% => OK

Performance on sentences: How many sentences: 21.0 12.6551724138 166% => OK Sentence length: 19.0 20.5024630542 93% => OK Sentence length SD: 64.8235700814 50.4703680194 128% => OK Chars per sentence: 103.380952381 104.977214359 98% => OK Words per sentence: 19.0952380952 20.9669160288 91% => OK Discourse Markers: 3.90476190476 7.25397266985 54% => More transition words/phrases wanted. Paragraphs: 29.0 4.12807881773 703% => Less paragraphs wanted. Language errors: 4.0 5.33497536946 75% => OK Sentences with positive sentiment : 10.0 6.9802955665 143% => OK Sentences with negative sentiment : 5.0 2.75862068966 181% => OK Sentences with neutral sentiment: 6.0 2.91625615764 206% => Less facts, knowledge or examples wanted. What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion: Essay topic to essay body coherence: 0.189878708684 0.242375264174 78% => OK Sentence topic coherence: 0.0632597733299 0.0925447433944 68% => OK Sentence topic coherence SD: 0.0640414579812 0.071462118173 90% => OK Paragraph topic coherence: 0.0554352497093 0.151781067708 37% => Maybe some paragraphs are off the topic. Paragraph topic coherence SD: 0.0625166732331 0.0609392437508 103% => OK

Essay readability: automated_readability_index: 13.6 12.6369458128 108% => OK flesch_reading_ease: 43.73 53.1260098522 82% => OK smog_index: 8.8 6.54236453202 135% => OK flesch_kincaid_grade: 11.9 10.9458128079 109% => OK coleman_liau_index: 14.1 11.5310837438 122% => OK dale_chall_readability_score: 9.5 8.32886699507 114% => OK difficult_words: 125.0 55.0591133005 227% => Less difficult words wanted. linsear_write_formula: 12.0 9.94827586207 121% => OK gunning_fog: 9.6 10.3980295567 92% => OK text_standard: 12.0 10.5123152709 114% => OK What are above readability scores?

--------------------- Maximum five paragraphs wanted. Rates: 79.4444444444 out of 100 Scores by essay e-grader: 71.5 Out of 90 --------------------- Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

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The Advantages and Disadvantages of One Mass Media Free Essay Example
Advantages And Disadvantages Of Mass Media
Advantages And Disadvantages Of Mass Media
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Advantages and Disadvantages of Media
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Advantages And Disadvantages Of Mass Media
Advantages And Disadvantages Of Mass Media: Mass media has a solid presence in cutting-edge life. All the more as of late, the Internet has been incorporated into Mass media introductions. ... TV and papers. With regards to diversion, Mass media give programs a wide-review crowd. Organizations gain quick consideration for items and ...
Essay on Mass Media Advantages and Disadvantages
Essay on Mass Media Advantages and Disadvantages - The present age is considered as an age of information. Therefore, mass media plays an important role in people's lives, society and the country. It is the information which aims to meet the needs of a society in a direct or indirect way.
The Pros And Cons Of Mass Media
It Can Homogenize Culture. Before mass media, art and culture were more localized, so they reflected diversity in how people spoke, dressed, and entertained themselves. Now, the entire world often sees and hears the same cultural influences. While diversity still clearly exists, there is the risk that mass media might reduce cultural variety ...
Essay on Mass Media [ Importance, Advantages & Disadvantages ]
Mass Media is the great power of modern times. It has the great potential to revitalize the socio, economic upliftment in life. The following essay talks on Mass Media, its importance and further advantages and disadvantages of mass media in life.
21 Advantages & Disadvantages of New Media (College Essay Ideas)
Advantages of Old Media. 1. Old media have broad reach. Old media were designed as a form of mass communication that was to be broadcast to the masses. From the invention of the printing press in 1440 to the 1980s, print media such as newspapers, then radio, and finally television, followed this same broadcast formula. One message was broadcast ...
Advantages and Disadvantages of Mass Media: Navigating ...
As we navigate the advantages and disadvantages of mass media, it's essential to approach media consumption critically and responsibly. Media literacy—developing the skills to evaluate information sources, distinguish between credible and unreliable content, and recognize biases—is crucial in the digital age.
Essay On Mass Media for Students and Children
In today's world, mass media embraces internet, cell phones, electronic mail, computers, pagers and satellites. All these new additions function as transmitting information from a single source to multiple receivers. In other words, they are interactive and work on the person to person formula. Thus, it revolves around the masses i.e. the people.
Mass Media, Advantages And Disadvantages (Essay Sample)
One of the disadvantage is the fact that images and messages spread through the mass media are limited to a given viewpoint. It is also expensive to access some mediums, and thus only the individual with vast amounts of money can access such services. Mass media is at times involved in misinformation which confuses the public and often results ...
What are the Advantages and Disadvantages of Mass Media?
The advantages and disadvantages of mass media are that it keeps people connected but has led to a disconnect due to over-dependence on the internet. Simply put its advantage and disadvantage may be that even though it has helped people to connect better, it has resulted in people becoming more dependent on screens and the internet.
The Advantages and Disadvantages of Mass Media
A Mass Media to be effective must be accessible to the target audience and able to hold audience attention and interest. Therefore, this essay will discuss the advantages and disadvantages of Mass Media. The first advantage of mass media is peace and reconciliation. In the Northern Uganda there has been a civil war and FM radios contributed ...
The Advantages And Disadvantages Of The Mass Media
The Advantages And Disadvantages Of The Mass Media. The mass media is a tool delivery of messages and symbols. it serves to attract attention, entertain, inform, the media serves to add value and confidence to individuals so integrated in the institutional structures and society. The media is divided to two types namely print and electronic media.
Advantages and Disadvantages of Mass Media in Education Essay
Advantages and Disadvantages of Mass Media in Education Essay. Mass Media provides information to the mass within less time. Mass Media in education is The Press, Television, Radio, The Motion Pictures etc. In modern times mass media contributes so much to educational development but as we know with ten good things a bad thing also comes, like ...
The Advantages and Disadvantages of Mass Media
Foremost, the mass media mass media could and is being used by corporate business to influence the behavior of consumers for the ultimate goal of maximizing profits in the long-term. Advertisements in typical business practice are structured to in such a manner that they use enticing rhetoric to solicit the interest of the potential buyer ...
Advantages of mass media Free Essay Example
Mass Media enjoys a very prominent role in our lives and thus, it is believed to influence our society. There are positive and negative effects of mass media on our society. This essay will discuss the advantages and disadvantages of mass media and state if the advantage or disadvantage outweighs the other.
Advantages and Disadvantages of Mass Communication
2. Freedom of expression. There was a time when not everyone was allowed to express their thoughts and opinions. Even if they were, they didn't have the means to do so. But, those days are gone now. Mass communication has made it possible for everyone to express themselves freely, giving them a voice.
Advantages and Disadvantages of Mass Media
Advantages of Mass Media: The wide reach offered by mass media is phenomenal. It can target a global audience. In terms of newspapers and magazines, it can reach a specified target group. Besides, it is easily accessible. For example, the newspaper lands on the doorstep and we have the latest news in our drawing rooms due to the television set.
Disadvantages of Mass Media: IELTS Essay Samples
Disadvantages of Mass Media: IELTS Essay Samples. The International English Language Testing System or IELTS is an English language proficiency test taken for study, migration, or work. The essay has to be relevant to the topic and present the candidate's ideas in a logical sequence. Candidates can elaborate on the omnipresence and usage of ...
The Advantages and Disadvantages of Mass Media
Therefore, this essay will discuss the advantages and disadvantages of Mass Media. The first advantage of mass media is peace and reconciliation. In the Northern Uganda there has been a civil war and FM radios contributed towards bringing peace after 20 years of crisis which was emphasized by both the respondent interviewees and focus groups.
Media: 10 Advantages and 10 Disadvantages of Media
8. Television allows electronic duplication of information. This reduces the production cost making mass education possible. 9. Media leads to diffusion of different cultures. Media showcases different cultural practices. 10. It helps people around the world to understand each other and embrace their differences.
Globalization in Media: Pros and Cons
Globalization in Media: Pros and Cons. Globalization has a great impact on the world transforming social, political, cultural, and economic spheres of life. Innovations in transportation have been complemented by the swift development of communication technologies. The 20th-century arrival of mass-circulation newspapers and magazines, film, and ...
Advantages and disadvantages of mass media.
This essay will shed a light on various aspects of this issue.Newspapers, radio, television, and the Internet—including e-mail and blogs—are significantly influential on our society, especially in affirming attitudes and opinions that are already established. ... Advantages and disadvantages of mass media. Submitted by Amaanat on Sun, 01/27 ...
Mass Media Advantages And Disadvantages Essay
A good essay writing service should first of all provide guarantees: confidentiality of personal information; for the terms of work; for the timely transfer of the text to the customer; for the previously agreed amount of money. The company must have a polite support service that will competently advise the client, answer all questions and ...
Advantages And Disadvantages Of Mass Media Essay
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