manga cafe business plan

Manga Cafe: A Cheap Stay Where You Can Read Manga

It is undeniable that manga is one of the most popular Japanese cultural phenomena inside and outside the country. Throughout history and especially after the Second World War, these Japanese comics have developed a huge industry that moves billions of yen a year. As might be expected, its popularity has given rise to other business models that turn Japan into a manga-lovers paradise. Themed cafes, events, exhibitions, manga cafes, exclusive shops, or amusement parks are some of the places where fans can enjoy their favorite characters and stories.

If you aren’t a manga lover, you might also be interested in a visit if you’re a low-budget traveler. Recently, manga cafes have become a popular option for cheap accommodation. Besides having a wide catalog of manga, they are also opened 24/7 and provide various services and entertainment.

What is a Manga Cafe?

They have a wide collection of manga, they are an economical option to rest for a few hours, services and amenities of a manga cafe, how much does it cost to stay in a manga cafe, how to stay in a manga cafe, famous manga cafe chains in tokyo, is it worth staying in a manga cafe.

In Japan, manga cafe is popularly known as manga kissa (漫画 喫茶). ‘ Kissa ’ is a shortening for kissaten (喫茶店), a traditional tea house where they serve coffee and sweets.

It is said that the origin of the first manga cafe was in Nagoya city. Due to the competition between some coffee shops, one of the owners decided to place several comics in his business so that his customers could enjoy them for free. This cafe-manga style rapidly increased in popularity, with more and more people coming every day to read the free manga. However, this created another problem — customers spent a lot of time in the cafeteria without ordering anything from the cafe menu. Hence, these businesses started to charge a small fee calculated on the time customers spent there.

The current kissa cafe has continued this concept. Manga cafes are establishments where visitors have access to a wide catalog of many kinds of manga. But they are also spaces to relax with a multitude of services and amenities, such as unlimited internet access or non-alcoholic drinks included in its rate. All this for a reasonable price and 24 hours of access.

Why are Manga Cafes Popular in Japan?

Manga kissa are much more than places where you can have a good read. Since its creation, they have evolved to become a unique element of the Japanese popular culture and lifestyle.

According to a study carried out in 2019, 33% of Japanese people read manga frequently . So as you may have guessed, the main reason to go to one of these cafes is to enjoy reading manga.

The manga kissa ‘s gigantic shelves occupying all the walls have an extensive catalog with hundreds of titles . Some of the manga, perfectly arranged and aligned, narrate impossible loves with a happy ending. Others tell us epic battles, and some will make us laugh and others, sometimes, cry.

Whatever story you want to read will have it at your fingertips in a manga cafe. This makes it the preferred spot for reading manga in Japan. In addition to saving money and space at home (the latter being limited in most Japanese residences), you can also find mangas that have been out of print for a long time and are no longer sold in bookstores.

The Mobal SIM Card is the only SIM card with a Japanese phone number — perfect if you need to stay in touch on short visits or for long-term visitors living, working, or studying in Japan. Mobal pocket wifi is also great if you’re traveling with family or a group!

Imagine that you are having an epic night with friends, drinking, eating, and sharing laughs and adventures. Suddenly, you look at your watch and realize it is almost midnight. You run to the nearest train station, barely dodging all those who are in the same situation as you. You jump the steps three at a time, and when you finally reach the station platform, the doors of the last train of the day close in front of your eyes.

Although Japan has one of the best public transport services in the world , it is not available 24 hours of the day. Most trains and subways in large cities stop working between 12-1 am, depending on each line. Additionally, getting home by taxi or staying in a hotel can be an expensive option.

Luckily, there are cheaper alternatives, and manga cafes are among the most popular in Japan. Most establishments have private cubicles whose rates depend on the time you spend there . Many of them offer free non-alcoholic drinks and ice cream, as well as TV, computers, and unlimited Wi-Fi. They also tend to have showers where they can cool off before bed or wash up in the morning. Spending the night in a manga cafe costs between 1,500 and 3,000 yen, depending on the place and the hours you are there. Sounds good, right?

Cheap Stayings in Japan for Tourists: Why Choose a Manga Cafe?

It is not a secret that Japan is an expensive country, and finding cheap and well-located accommodation can be a challenge. In cities like Tokyo and Osaka, you may have to travel long distances to visit the various tourist areas, and it is quite likely that you will have to take several trains to return to your hotel at the end of the day. For this reason, more and more tourists choose to stay in manga cafes to save money and time, especially after long days exploring and enjoying any city.

Manga kissa are an excellent accommodation option, especially for those travelers who want to enjoy themselves freely without being tied to strict schedules. There are usually one or more manga cafes in each area in big cities, so you can find accommodation wherever and whenever you want.

Most manga kissa offers two types of options: public area or private rooms . The public area is designed for people who want to read for a while or use a computer with internet access. There is usually a zone with tables and computers in this area, and another with armchairs to sit down to enjoy reading some manga.

Private rooms are small cubicles and often offer different options. Some rooms have a desk and reclining seat, while others can have a tatami floor or mat for guests to lie down to rest. Also, some manga cafes offer double or family-size rooms. All these options include a computer with a DVD player and an unlimited Wi-Fi internet connection .

Whether you book a public space or the private rooms, you will have access to different types of services and amenities:

• An extensive catalog of manga, magazines, and films: Besides having thousands of manga books, manga kissa also offers magazines and other types of publications available to read for free. However, most of them are in Japanese, so if you don’t have a fluent level, you might not understand much. However, you can take some manga and try to understand the content by looking at the illustrations. There is usually a small section with movies that you can watch on your computer, and some of them include different language or subtitle options.
• Unlimited drinks: In the public area, you will find a small space with soda, juice, tea, and coffee machines free for guests to use freely. Additionally, they also offer a food menu and alcoholic beverages for an extra cost.
• Showers: Many manga kissa have showers. In some establishments, they can be used for free, although in others, you need to pay a small additional fee (between 100 and 300 yen).
• Other additional services : Some manga cafe chains offer rooms with karaoke, darts, and even areas to play pool. These options usually have an additional cost that is not included in the basic rate.

The price of a manga cafe depends on the establishment and the type of room you choose. A private single room usually costs between 100 and 300 yen for the first thirty minutes. But the most common option is to choose a multi-hour plan: the 3-hour plan costs about 700–1,500 yen and the 8-hour plan around 1,500 and 3,000 yen. Many manga kissa have a small additional cost during the weekends.

In some manga cafes, it is not possible to make a reservation for several days. If you plan to stay longer, you will have to leave the room in the morning and rebook another one the following night. You can ask if there is an option to store your luggage at reception or look for a payment locker near the establishment. Therefore, staying in a manga cafe is really useful when you want to spend the nights in different areas or places.

Getting a room in a manga cafe is quite easy, even if it’s challenging to find staff who can speak in English. When you arrive at the reception, they may ask you if you have a membership card for that establishment. If it’s your first time, you can get it by paying between 100 and 300 yen. You will also have to show them your passport to become a member and fill out a document with some information. You will only need to do this the first time you sign up for any manga cafe chain. That is why it is a good idea that you always try to stay in establishments of the same company.

Once you have your membership card, they will ask you to choose the type of room and how many hours you want it. To do this, they will show you a list of all the types of rooms and their prices. When you decide where you will spend the night, staff will explain the establishment’s different services and their general rules. In some places, they will ask you to pay in advance, and in others, you can pay when you leave. Finally, they will give you the key, and you can start enjoying your room and all the services offered by the manga cafe.

How to Find a Manga Cafe?

If you have decided to try the experience of staying in a manga cafe, but you don’t know how to find one, the easiest thing is to do it google it. You can write or copy and paste the following sentences in Google or Google Maps, and you will get the closest manga kissa in your results. My advice is to check the establishments’ pictures to see the facilities and check that they have private cubicles.

• Internet cafe (ネットカフェ)
• Manga cafe (漫画喫茶)

There are hundreds of different manga cafe establishments and chains scattered throughout Japan, and it would be impossible to make a detailed list of each location. However, here is a selection of some of the most famous manga cafe chains in Tokyo:

• Customa Cafe : There are different establishments in Tokyo and in the nearby prefectures of Chiba and Saitama. Some have exclusive areas for women. The rate, services, and facilities depend on each establishment.

Hailey’5 Cafe : Hailey’5 Cafe has several locations in the most central areas of Tokyo and one in Kyoto. This manga kissa is renovated with wide spaces. The rate, services, and facilities depend on each establishment.

Book and Bed : Book and Bed’s concept is somewhat different from the other manga cafe since it has rooms with beds, and therefore, its nightly rate is more expensive than others. In Book and Bed, it is possible to find some books in English or other languages. The rate, services, and facilities depend on each establishment.

GeraGera Manga Cafe : This is one of the most popular manga coffee chains in Tokyo since its rates are relatively cheap and usually have additional promotions and discounts. It has several establishments around Tokyo, Saitama, Chiba, and Kanagawa. The rate, services, and facilities depend on each establishment.

Staying in a manga cafe has its pros and cons. On the one hand, it allows you the freedom to spend the night in the area you want and without having to worry about schedules . They are also cheaper than most hotels, and you simply have to pay for the hours you will spend there.

Keep in mind that rooms are small and most of the manga is only available in Japanese. Sleeping in a manga cafe for several days in a row can be hard and tiring since there are no proper beds or normal pillows.

All in all, my recommendation is to sleep in a manga cafe if you can’t catch the last train, if you want to a specific place early in the morning, or if you’re just curious and want to experience a night in a manga cafe.

Staying in a manga kissa is a complete immersion to a different kind of Japanese popular culture. It is where visitors become nomads when the trains stop running, and the neon lights go out. Surrounded by manga , magazines, computers, and coffee machines, you can enjoy a moment of peace before the sun illuminates the streets and the city goes back to its chaotic rhythm. A manga cafe is not only an affordable place to sleep, but a unique element of the country’s culture that will make you feel like a real local during your stay in Japan.

Translation by Maria Peñascal

Lucia Tsujiguchi

I arrived from Madrid to Tokyo in 2017, with two suitcases full of dreams to fulfill and one backpack full of fears to beat. I always carry my camera with me, my biggest passion, during all my trips and adventures. My ikigai is discovering the real essence of this country; the part of Japan that is hidden in the daily routine, in the supermarkets crowded with japanese grandmas, in the restaurants without english menu, in the countryside’s hidden gems and in the small things that we don’t notice everyday.

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One Comment

You missed the most famous of them all, Kaikatsu Club. They are nationwide. I used them in my trip there in 2016 and 2023. The memories during my 2023 trip brought tears of joy, I didnt think that the place/manga still existed especially with todays technology. I completely stumbled upon the place in some town in 2016 and then remembered when I was in Sapporo in 2023 and struggled to find cheap available hostel around Christmas holidays. On both trips I had skis with me and they fit nicely into the cubicle with enough space to sleep. You can get packages up to 24hrs but must pay within each 24hr period and did 8hr night special for 1800yen incl taxes (2023). I remember it being around 1200yen in 2016, what a bloomin bargain. Free drinks, ice-cream and showers and laundry/food options available at additional reasonable cost. I will definitely be there on my next trip and is truly embedded into my memory now

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Cafe business plan template + PDF

In this article, you will find an exemplary business plan for a cafe, offering a detailed framework to guide you through establishing and managing your own cafe. It's crucial to understand that while all names and numbers in this cafe business plan template are invented for illustrative purposes, they can be adjusted to suit the specific needs and realities of your cafe business.

Additionally, for ease of use and customization, a "Cafe Business Plan PDF" is available for download. This article serves as an invaluable tool for entrepreneurs who are keen on developing a robust and practical strategy for launching or growing their cafe, providing a clear roadmap and comprehensive insights into the industry.

Cafe business plan

How this cafe business plan sample was created.

To create a personalized business plan for your cafe, all you need to do is click on "Get your business plan" . You'll be prompted to answer a few questions about your cafe, providing essential details about your business. Our advanced AI system will then use this information to generate a comprehensive business plan tailored to your specific needs and goals. This process takes only 5-10 minutes, after which you receive a fully structured plan. The beauty of this system lies in its flexibility; you can edit and customize the plan to perfectly align with your vision. Once finalized, you have the option to save it to your computer, ensuring that your cafe/restaurant roadmap to success is just a few clicks away.

Generate your custom restaurant business plan in minutes!

Cafe business plan sample, executive summary, business description, market research and analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

In today’s bustling cafe industry, standing out entails more than a robust business model; it calls for a compelling executive summary that captures the essence and potential of the venture. BizCafe is built upon this very vision—a cutting-edge oasis for young professionals and students seeking a coffee experience that is both gourmet and homely, in addition to an efficient workspace. Positioned in the heart of New York, BizCafe is poised to challenge the conventional cafe atmosphere by combining specialty coffees, artisan teas, delectable pastries, satisfying light meals, and indispensable modern amenities like high-speed Wi-Fi and charging stations.

Despite challenging industry dynamics such as fierce competition, economic volatility, supply chain obstacles, and shifting consumer tastes, BizCafe’s strategic plan remains solid. It thoughtfully balances the appeal of our signature products and brand-building initiatives, employing distinctive branding and customized loyalty programs to build a devoted customer base. These offerings are intended to meld effortlessly into the lives of our target clientele, creating a sense of community and loyalty. In the event of heightened risks, our backup plans include diversified menus, local sourcing, and continued product development.

Within a varied competitive landscape that includes Java Junction, The Study Spot, Green Leaf Tea House, and Urban Grind, understanding different market positions is crucial for honing BizCafe’s competitive edge and creating a space that is both unique and adaptable.

Operations form BizCafe’s core, with exhaustive planning that ranges from securing key supplier partnerships to appointing trained baristas and support staff committed to unmatched customer service. Our operational strategies underscore regular quality control, smart inventory management, adhering to health and safety standards, and fiscal responsibility with recurrent assessments and careful budgeting.

Our financial projections suggest a positive outlook. We anticipate reaching a break-even point by the end of the first year and foresee a promising 20% revenue increase by the third year. With the projected growth, we aim to pursue expansion and diversification, setting a course towards a $1 million revenue milestone by the end of the fifth year.

Marketing and sales are integral to introducing and embedding the BizCafe brand in public discourse and consumer habits. An ingenious blend of social media activity, loyalty incentives, local events, and partnerships with nearby businesses is designed to uphold and celebrate the BizCafe ethos. This is supported by a robust digital foundation that ensures convenience through online ordering platforms and sustains community engagement with impactful email communication.

Driving this promising enterprise are seasoned leaders such as Co-Founders & CEOs Alex Taylor and Jordan Lee, who bring a wealth of experience in business management and finance. Operations Manager Riley Kim and Marketing Director Casey Morgan complete the leadership team, guaranteeing seamless operations and strong, consistent brand visibility.

As an LLC, BizCafe benefits from the agility needed to adeptly manage the unpredictable nature of the cafe industry, all while taking advantage of a tax structure that encourages growth.

In conclusion, this executive summary portrays BizCafe not just as another cafe in New York’s tapestry but as a beacon in its cafe culture—a sanctuary for today’s discerning, digitally connected patron and a strategic investment opportunity for tomorrow’s wise investor.

Located in the bustling heart of New York, BizCafe is primed to become the go-to destination for the city's energetic young professionals and the academically inclined student population. Designed as a Limited Liability Company, BizCafe harmoniously balances the vibrancy of an artisan coffee hub with the tranquility of a focused work sanctuary. This innovative cafe caters to the tastes and lifestyles of customers aged 20-35, offering an array of specialty coffees, artisan teas, as well as a handpicked selection of pastries and light meals.

Embraced by the convenience of high-speed Wi-Fi and charging stations, BizCafe is not just a place for savoring a cup of freshly brewed java but is also an inviting space for clients seeking a comfortable place to work, study, or unwind. With a central location, this cafe capitalizes on the fast pace of New York City, becoming a social landmark that facilitates productivity and leisure.

BizCafe prides itself on mitigating anticipated industry risks. Facing competition from establishments such as Java Junction, The Study Spot, Green Leaf Tea House, and Urban Grind, BizCafe differentiates itself through its unique branding and customer loyalty programs. In the event of increased rivalry, the management plans to diversify the menu and enhance loyalty incentives to retain customer fidelity. Economic fluctuations will be met with competitive pricing and value deals, while supply chain disruptions are countered with established relationships and buffer stock, complemented by local sourcing as a contingency measure.

Looking to the next 3-5 years, financial projections are optimistic. The first year is focused on reaching the break-even point, with a revenue aim of $500,000, setting the stage for profit as the brand gains recognition. Steadying itself for moderate growth, BizCafe expects to increase revenue by 20% annually in years 2 and 3 and is planning an expansion that may include a second location or enriched services by year 5, hoping to surpass the $1 million revenue mark.

Within the café, operations pivot around supreme supply chain management, premium staffing, unwavering quality control, and sophisticated inventory management. Staff are selected for their skills and commitment to customer service, with a rotational shift system ensuring comprehensive coverage. In-house financial and customer service processes are evaluated routinely to align with the cafe's high standards.

The marketing and sales strategy is equally robust with a dynamic approach to embrace digital platforms. Social media marketing, loyalty programs, community engagement, collaborations, and a formidable digital presence all form pillars of BizCafe's promotional endeavors. Customized email marketing further personalizes the brand experience, resonating with the targeted clientele.

Leadership is the backbone of BizCafe's operation. Co-Founders Alex Taylor and Jordan Lee embody the essence of keen business acumen and financial mastery, while the operational finesse of Riley Kim and Casey Morgan's marketing expertise provides the momentum behind customer-centric initiatives.

Together, the tapestry of a digital-friendly environment, savvy marketing, responsive risk management, and a crystalline growth trajectory present BizCafe as an enterprise that blends traditional café culture with the innovative spirit of modern entrepreneurship. With a client base that revels in quality and a company ethos grounded in adaptability, BizCafe is on the verge of becoming a cornerstone in the cafe industry, directing its compass towards success in the years to come.

In a city renowned for its perpetual motion and varied tastes, BizCafe emerges as an innovative player in the cafe industry. Market research indicates an uptick in demand for spaces that offer both premium refreshments and conducive environments for work and socialising. By focusing on the 20-35 age group, BizCafe taps into a market niche of young professionals and students who seek quality, convenience, and experience in their choice of hangout spots.

Competition within New York's café landscape is intense but distinct. Java Junction is a chain with a time-efficient service model that resonates with customers on-the-go. BizCafe's strategy of personalised service and loyalty programs sets it apart, fostering a unique community feel and customer retention. The Study Spot, with its quietude and scholastic environment, draws in a specific crowd; however, BizCafe's added value of specialty beverages and high-speed Wi-Fi conducts a broader appeal. Meanwhile, Green Leaf Tea House and Urban Grind border on niche appeals, the former stressing on health-centric offerings, the latter on aesthetic ambiance. BizCafe strategically positions itself as a service-centric and versatile establishment that can address the shifts in consumer patterns by adroitly adapting its menu and atmosphere.

Navigating potential risks necessitates diligent planning. BizCafe recognises the threat of economic downturns, intense competition, supply chain volatility, and fluctuating consumer tastes. Each risk is counterbalanced by a strategy designed to not only mitigate but also to create opportunity from adversity. Unique branding and diversified menus cater to competition risks, whereas competitive pricing and efficient operational adjustments safeguard against economic variance. A robust supply chain buffer and local sourcing answer the call of disruptive external factors.

Financial projections posit a promising horizon for BizCafe. Upon surpassing the break-even point in its inaugural year, a steady climb in revenue suggests sustainability and growth. By years 4-5, expansion plans are on the horizon, contemplating a secondary venue or enhancing service diversity, paving the path toward a revenue benchmark of approximately $1 million.

BizCafe's Operations Plan is a well-oiled machine, prioritising impeccable supply management, adept staffing and training, and rigorous quality control. Inventory is precisely managed with cutting-edge software, neatly dovetailing with meticulous facility maintenance and customer service excellence. Financial health is overseen by an experienced CFO whose oversight is crucial in navigating the fiscal waters and securing profitability.

The marketing and sales approach is multifaceted. From savvy social media campaigning to targeted loyalty programs and community engagement, BizCafe understands the value of creating a narrative that resonates with its clientele. Partnerships with local enterprises and colleges further entrench the café within its commune, while an efficient digital presence caters to the tech-savvy customer base.

Leadership is paramount in orchestrating this symphony of business components. A management team with a fusion of experience in business administration, operations management, finance, and marketing provides the tactical expertise necessary to propel BizCafe into a mainstay of New York cafe culture.

In summary, BizCafe is positioned to carve out its market share in the energetic New York cafe scene. Through strategic risk management, financial prudence, operational excellence, and innovative marketing, BizCafe is poised for growth and success in the ever-evolving café industry.

Cafe business plan template

Organizational structure and management.

At the heart of BizCafe’s operations is a meticulously designed organizational structure blended seamlessly with a strategic management approach that nurtures the establishment’s vision of providing premium refreshments in a conducive environment for work and relaxation. Responding to the needs of young professionals and students in New York, BizCafe emerges as a bastion of social interaction and productivity, coupled with the indulgence of gourmet coffees and teas.

The organizational design of BizCafe is anchored in clear-cut roles and responsibilities that promote a collaborative work culture while ensuring efficiency at every managerial and operational level. The leadership team is composed of seasoned professionals with complementary skills and expertise, shaping a cohesive unit that drives forward the company’s objectives.

Alex Taylor, the Co-Founder & CEO, brings a decade of hospitality industry experience and astute business management know-how. Alex’s insight into customer service excellence ensures that BizCafe not only meets but exceeds customer expectations. Jordan Lee, Co-Founder & CFO, with an MBA in finance, navigates the fiscal waters with precision, laying down a robust financial groundwork that underpins the projected growth of the venture.

Directing daily activities is Riley Kim, the Operations Manager, whose operational management prowess and in-depth knowledge of the food and beverage sector ensure that the café operates like a well-tuned engine. With a focus on implementing efficient operational workflows, monitoring inventory, and ensuring staff training is up to par, Riley forms the backbone of BizCafe’s organizational prowess.

Bringing the brand to life is Casey Morgan, the Marketing Director. With a rich background in brand development and digital marketing, Casey is instrumental in carving out BizCafe’s space in a crowded marketplace, pioneering innovative strategies that encapsulate the brand’s ethos and resonate with the target audience.

In confronting industry-specific challenges, BizCafe leverages a proactive risk mitigation framework. To counter fierce competition, the café distinguishes itself with unique branding and customer loyalty programs whilst remaining adaptable, with plans to diversify the menu and refine loyalty rewards should the need arise. Economic downturns are confronted with competitive pricing and keen value deals, backed by strategies to slash operational costs without compromising quality. The threat of supply chain disruption is addressed through multi-faceted supplier relationships and the maintenance of a buffer stock; contingency plans include procuring supplies from local purveyors. Changing consumer preferences are met with a continuously evolving menu informed by customer feedback, with rapid adjustments poised as a standby response to market trends. Regulatory changes are attentively monitored and promptly adhered to, with staff training ensuring compliance.

Projected financial targets are optimistic yet grounded, aiming for a break-even in the first year with subsequent annual growth. Strategic planning anticipates not just the upholding of a strong financial position but also the potential for expansion within the next five years, including the prospect of opening a second location or augmenting service offerings, buttressed by solid profitability and a well-entrenched brand reputation.

Marketing and sales imbue BizCafe with vibrancy, harnessing the power of social media marketing, community engagement, and digital outreach to create and nurture a loyal customer community. Loyalty programs incentivize repeat patronage, and partnerships with nearby businesses amplify the café’s presence and appeal.

In sum, BizCafe stands as a paradigm of a well-structured and astutely managed establishment, blending operational excellence and strategic acumen to deliver an unparalleled café experience and robust business performance. With an eye toward sustainability and another on innovative expansion, BizCafe is well-poised to become an emblematic landmark in New York’s coffee culture landscape.

BizCafe, endeavoring to become the favored haunt for the city's spirited young professionals and scholars, is a burgeoning sensation in the cafe industry. Our establishment seamlessly marries the artistry of specialty coffees and artisan teas with freshly crafted pastries and light meals that answer the call of diverse palates. BizCafe is more than just a retreat for coffee aficionados; it is also a nexus for connectivity, offering high-speed Wi-Fi and ample charging stations, crafted for those who yearn for a comfortable niche to work and study.

Our "Products and Services" section is designed to highlight the values and operational tenets that set BizCafe apart in an industry teeming with competition. We present an inviting atmosphere, friendly to both brisk morning commutes and leisurely afternoons. The sumptuous café offers an expanse where work, study, and informal meetings can unfold in comfort—a rarity in the frenetic pace of New York.

Economic downturns, competition, supply chain disruptions, and changing consumer preferences—the cafe industry is no stranger to these potential risks. To safeguard our venture and flourishing brand against these, we employ strategic forethought. Our robust branding and customer loyalty programs act as our shield against competition, with contingency plans to further diversify our menu and bolster those same loyalty offers if the market demands. We counter economic challenges with competitive pricing strategies complemented by precise operational cost management. We have fostered relationships with a broad network of suppliers and stock contingencies to ensure consistent provisions, with local sourcing as a standby plan against supply chain challenges. We keep our ears to the ground, adapting our menu to reflect market trends and customer feedback, always ready to implement rapid adjustments to meet evolving tastes.

Operational efficiency is the linchpin of our endeavor. With a keen eye on quality and customer satisfaction, we meticulously manage our supplier relationships, staff expertise, inventory, facility maintenance, and regulatory compliance. Our Operations Plan details the measures in place to maintain excellence all-round—from sustainably sourced coffee beans to the engaging customer service delivered by our handpicked team of baristas—all to orchestrate the perfect cafe experience.

BizCafe navigates the marketing arena with as much acumen as it brews espressos. Our Marketing and Sales Strategy is a keen fusion of online dazzle and offline substance. We utilize the sticky webs of social media to captivate our audience, forge loyalty through rewards programs, engage our community through vibrant events, and amplify our reach via collaborations with local businesses.

The coalescence of ambition and management comes into play when we shine a light on the key members of our team. Alex Taylor and Jordan Lee at the helm, their seasoned expertise in business management and financial acumen respectively, ensure that strategic direction and economic stability are a part of the company's bedrock. Bolstered by Riley Kim's operational oversight and Casey Morgan's dynamic marketing campaigns, BizCafe is a testament to exemplary leadership and team synergy.

Financial projections for BizCafe elucidate a narrative of growth and success. We anticipate a breakeven by year-end, which sets the pace for progressive revenue increases in the following years, ideally pivoting towards a significant milestone—potentially reaching a projected revenue of around $1 million by the fourth or fifth year.

Summarily, BizCafe is an enterprise that reverberates with the promise of quality, comfort, and connectivity, grounded firmly on the bedrocks of strategic risk management, operational integrity, and customer-centric growth plans. As we chart our course in New York's dense cafe sector, we remain dedicated to serving not just cups of specialty beverages but also fostering a dynamic hub of activity and relaxation that resonates with the city's beat.

Café business plan

In crafting the Marketing and Sales Strategy for BizCafe, we begin by addressing the fundamental attributes that set BizCafe apart. Our diverse offering of premium specialty coffees, artisan teas, savory pastries, and light meals is crafted to align with the tastes of our target demographic: young professionals and students who desire a blend of quality, convenience, and comfort. With facilities like high-speed Wi-Fi and readily available charging stations, we cater to the productivity and connectivity needs of our customers.

Our marketing framework is designed to communicate these core benefits effectively to our target market. Recognizing the inherent risks in a competitive industry, we've laid out strategies to mitigate these and developed contingency plans. Against competition, we counter with our boutique branding and tailored loyalty programs to foster a strong customer base. Should the competitive landscape intensify, we are prepared to diversify our menu and amplify our loyalty program benefits, further differentiating BizCafe.

In dealing with economic downturns, we focus on positioning our offerings as competitively priced without sacrificing quality. We also streamline operations and collaborate with cost-effective suppliers to maintain healthy margins. For supply chain disruptions, we've cultivated relationships with multiple vendors and maintain buffer stock levels. As an alternative if needed, we have contingencies to source locally.

To keep pace with evolving consumer preferences, we employ ongoing dialogue with our clientele, maintaining flexibility to adapt our offerings swiftly. To ensure readiness for any regulatory changes, we maintain an informed and proactive stance, with training programs to quickly bring staff up to speed on new requirements.

Our approach to market penetration and growth is multi-faceted. We blend organic and paid strategies, including:

• Social Media Marketing : We prioritize engagement on platforms like Instagram and Facebook, where our visual content can shine and resonate with the younger audience. We plan to utilize targeted ads, influencers, and content marketing to bolster our online presence and drive foot traffic.
• Loyalty Programs : We leverage loyalty programs to maintain high customer retention rates, offering rewards that incentivize repeat visits.
• Community Engagement : We understand the value of an integrated community; hence, we host events and workshops aimed at building relationships and encouraging networking within our space. These events range from coffee tastings to productivity workshops, appealing to our demographic of professionals and students.
• Collaborations with Local Businesses and Educational Institutions : Partnering with like-minded businesses and local colleges allows us to extend our reach through cross-promotion while also tapping into existing networks of potential loyal customers.
• Digital Presence and Online Ordering : Given the proclivity of our audience for digital convenience, we maintain a strong digital presence through a user-friendly website and online ordering capabilities for pickups and deliveries.
• Email Marketing : Through carefully curated newsletters, we share updates, promotions, and exclusive offers to maintain engagement with our existing customer base, ensuring that BizCafe remains top-of-mind.

In parallel with these efforts, we recognize the need for a firm foundation. The organizational structure of BizCafe, an LLC, offers flexibility in management with personal liability protection for the owners. Our key management team members, each expert in their field, ensure operations align with strategic goals.

In summary, the Marketing and Sales Strategy for BizCafe is robust, diversified, and perfectly tailored to our target customer's lifestyle. It intertwines BizCafe’s core service offerings with innovative promotional tactics that are set to carve out a significant market share, promising growth, and an irreplaceable spot in our community's daily routine.

BizCafe, nestled within the vibrant streets of New York, is set to reinvigorate the traditional café experience by aligning it with the contemporary lifestyle and preferences of our target market—students and young professionals aged 20-35. Our operations plan is conceived to underpin this dynamic business model by ensuring efficiency, quality, and customer satisfaction.

Our strategic location—a nexus of cultural diversity and a hub for millennial activity—provides BizCafe with the advantage of tapping into a rich customer base yearning for a unique café experience. The provision of high-speed Wi-Fi and charging stations distinguishes us from traditional coffee shops, catering to patrons who seek a conducive place to work or study while indulging in our specialty coffees, artisan teas, and an assortment of pastries and light meals.

Addressing the operational execution, BizCafe will adopt a meticulous approach towards supply management. We shall form strategic alliances with reputable local suppliers to ensure a consistent supply of premium-quality coffee beans, tea leaves, and fresh ingredients for our culinary offerings. These partnerships will enable us to maintain our commitment to quality and sustainability—a fundamental trait of the BizCafe brand.

We recognize that our staff are the ambassadors of our brand. Hence, we will employ skilled baristas and support staff who exhibit a combination of technical expertise in coffee-making and a passion for customer service. A rotating shift system will be implemented to optimize staff utilization across our business hours, ensuring that our service quality does not waver during peak times.

In our quest for excellence, quality control remains paramount. Routine training sessions will be conducted to educate our staff on food safety and the meticulous preparation of our beverages, thereby upholding our promise of consistently high-quality products. We shall leverage advanced inventory management software to monitor stock levels, minimize waste, and streamline the replenishment process.

Realizing the necessity of maintaining an inviting and operational facility, we commit to routine maintenance checks of our café space and the upkeep of our coffee-making equipment. This ensures a pleasurable ambience for our customers and uninterrupted service delivery.

Our financial management, spearheaded by our CFO, will involve regular reviews and proactive budgeting to keep our financial goals on track. This financial foresight, coupled with the implementation of a comprehensive customer feedback system, will enable us to respond adeptly to market demands and elevate our service offerings.

Health and safety compliance is non-negotiable. We pledge to adhere rigorously to local health and safety regulations, conducting regular staff training and audits to foster a safe environment for both our patrons and our team.

BizCafe’s operations plan is not merely a blueprint for daily management but a reflection of our commitment to excellence in providing a compelling café experience. With this at our core, we set forth on a path to build BizCafe into a revered brand synonymous with quality, innovation, and unmatched customer service.

Cafe business plan example

The Financial Projections section provides a forecast that is essential for understanding BizCafe's potential for growth, profitability, and financial stability. This forecast is based on a comprehensive analysis of the current market, comparable business models, consumer behavior, and the broader economic climate. While projections inherently contain assumptions and estimations, they aim to present the most probable outcomes given the business environment and strategies in place.

BizCafe’s financial journey commences with the strategic objective of reaching its break-even point by the end of the first operational year, which aligns with projected revenues of approximately $500,000. Achieving this milestone will signify the successful penetration of BizCafe into the cafe industry and establish a strong foundation for subsequent growth. To facilitate this target, marketing efforts will be ramped up to raise brand awareness and drive traffic to the storefront. Cost management will also remain at the forefront, ensuring expenses are aligned with our growth strategy.

The following years, two and three, are projected to herald a period of steady growth. With established brand recognition and an expanding loyal customer base, we anticipate revenue growth of approximately 20% annually. This growth will be driven by a combination of factors, including an increased adoption of BizCafe's loyalty program, the introduction of new menu items in response to market trends, and strategic marketing campaigns designed to expand our reach. During this period, we anticipate revenues to reach approximately $720,000 by the end of year three, and we project improvement in profit margins due to enhanced operational efficiencies and economies of scale.

Years four and five mark the expansion phase for BizCafe. Fortified by a strong, loyal following and increased cash flows, this chapter will explore new avenues for expansion, which may include the opening of a second location or diversifying service offerings to cater to additional segments, like corporate catering or evening social events. These growth opportunities could further augment revenue, with a possibility of surpassing $1 million by the close of year five.

Throughout this five-year span, BizCafe will remain steadfast in executing our marketing and sales strategies to support these financial goals. Our multi-channel approach, which includes establishing a substantive digital presence, engaging with the community, partnering with local businesses, and consistent brand messaging, will be instrumental in driving sales and increasing profitability.

In preparing these financial projections, we also recognize and plan for potential risks and have formulated mitigation strategies. From the outset, BizCafe will establish a contingency reserve to safeguard against unexpected economic downturns, competitive pressures, or supply chain disruptions, ensuring operational stability and financial resilience.

The projected performance is reliant on the strategic execution by our experienced management team, who will maintain vigilant oversight of financial health. CEO Alex Taylor will lead the charge with a focus on cultivating a high-performing team and elevating the customer experience, while CFO Jordan Lee will enforce rigorous financial controls to safeguard against overspending and cash flow shortfalls.

In summary, BizCafe’s financial projections are rooted in a blend of conservative assumptions and strategic optimism. Our envisioned growth trajectory capitalizes on market opportunities and prudent financial management, positioning BizCafe as a compelling new entrant in the New York cafe sector with robust prospects for enduring success.

Risk management is a critical component for the success of any business, and BizCafe is no exception. Our risk analysis outlines potential challenges that BizCafe may face and establishes mitigation strategies and contingency plans to navigate these risks effectively.

Competition

The café sector in New York is highly competitive, with several key players such as Java Junction, The Study Spot, Green Leaf Tea House, and Urban Grind already established in the marketplace. Each competitor brings strengths to the table: Java Junction's wide variety of coffee blends appeals to busy professionals; The Study Spot attracts students and academics with a quiet atmosphere; Green Leaf Tea House draws in health-conscious clientele with organic offerings; and Urban Grind is favored for its trendy ambiance among young adults.

To mitigate this risk, BizCafe’s strategy hinges on unique branding and building a strong customer loyalty program that incentivizes repeat visits. Our contingency plan includes diversifying our menu options and enhancing loyalty programs to retain customers and attract new ones, even in a saturated market.

Economic Downturns

Providing luxury discretionary products such as specialty coffee, economic downturns could pose a significant risk to BizCafe’s profitability. Customers may cut back on non-essential spending during these periods.

Mitigation for this risk involves offering competitive pricing and creating value deals that are attractive to customers looking for affordable luxury. Our contingency includes reducing operational costs, such as renegotiating leases or finding cost-effective suppliers without compromising the quality of our products.

Supply Chain Disruption

Supply chain volatility can affect the availability of critical inputs like coffee beans, specialty teas, and baked goods. This risk could be caused by global events, natural disasters, or other unforeseen disruptions.

To counteract this, BizCafe will establish relationships with multiple suppliers and maintain a buffer stock to safeguard against short-term disruptions. The contingency plan focuses on developing local sourcing alternatives to reduce dependency on distant supply chains.

Changing Consumer Preferences

Consumer tastes in the food and beverage industry are constantly evolving. Failure to adapt to these changes can result in loss of market share.

Our approach includes staying abreast of industry trends and customer feedback to adapt our menu accordingly. As a contingency measure, BizCafe is prepared for rapid menu adjustments and the roll-out of new products, keeping our offerings fresh and aligned with customer preferences.

Regulatory Changes

Operating in the food and beverage industry, BizCafe must comply with numerous regulations concerning health and safety, labor laws, and food standards. Regulatory changes could impose additional costs or require operational adjustments.

Our mitigation strategy involves staying informed of regulatory changes and ensuring full compliance. Should significant regulatory changes be implemented, our contingency plan includes swiftly revising operational practices and investing in staff training to meet new requirements.

Financial Management

BizCafe’s financial health is paramount to its success. Poor financial management could lead to cost overruns, inadequate cash flow, and ultimately, business failure.

To mitigate this risk, regular financial reviews and strict budgeting practices will be instituted, overseen by our experienced CFO, Jordan Lee. Our risk-averse financial strategy involves conservative projections with room for agile adjustments to the market’s ebbs and flows.

In conclusion, BizCafe's risk analysis is comprehensive, taking into account a multitude of factors that could influence the café's success. By employing proactive mitigation strategies and having robust contingency plans, BizCafe is poised to address these risks effectively while remaining focused on delivering exceptional service to our target market.

Coffee shop business plan

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The Ultimate Anime Store Startup Handbook

Main Sections In This Post Steps To Starting A Anime Store Business Points to Consider Resources Knowledge Is Power Featured Video

Owning an Anime Store Business: An Overview and Step-by-Step Guide

This post provides a comprehensive overview of what to expect when owning an anime store business. It offers a detailed step-by-step outline to guide you through the process.

Furthermore, you’ll discover valuable resources to assist you during the startup phase and once your anime store is open and operational.

Given the abundance of information covered, it is advisable to bookmark this page for future reference. If you find this post helpful, please consider sharing it with others who may benefit from the insights provided.

Let’s get started with the steps.

Steps to Starting an Anime Store Business

1. gaining an overview of what you’re getting into.

This section will give you insights that will help you make good decisions. I recommend you take your time to consider key points before you reach the startup phase.

Is Starting an Anime Store Business the Right Step for You?

Passion: The Key to Anime Store Success

A pivotal factor for success as an Anime store owner is you!

Understanding Your Feelings:

Understanding how you feel about owning and running a business is important. Your sentiments towards the venture play a crucial role in determining its success.

The Power of Passion:

Passion is a critical ingredient for triumph in your anime store. It acts as the driving force that drives you forward.

When challenges arise, your passion compels you to seek solutions. Without it, you may find yourself looking for an exit.

Assess Your Passion:

How passionate are you about owning your anime store? It’s an important question determining your dedication and commitment to the business.

An Interesting Perspective:

Imagine a life with unlimited possibilities and ample financial resources. Money ceases to be a factor in your decision-making.

Now, ask yourself: Would you start an anime store business in this situation?

Passion Revealed:

If your answer is a resounding yes, it shows you are passionate about owning and operating an anime store business. This passion sets you on the right path toward success.

Consider Alternatives:

However, if your answer is no, it prompts another question: What would you prefer to do instead?

Perhaps, you should pursue that path instead of forcing yourself into an unsuitable venture.

Your genuine enthusiasm for the industry and your venture will fuel your motivation and determination to succeed. Boldly follow your passion, and you’ll pave the way for a prosperous anime store.

For More, See How Passion Affects Your Business . Also, see, Considerations Before You Start Your Business to identify key points for a new business owner.

2. Gaining an Overview of Owning an Anime Store Business

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running your business.

a.) A Quick Overview of Owning an Anime Store Business

I. Understanding an Anime Store Business

An anime store business is a retail establishment. It focuses on the sale of various anime-themed products. These can range from DVDs and Blu-ray discs of popular anime series to related merchandise.

The merchandise includes action figures, apparel, posters, and more. Some stores also offer manga, the Japanese style of comic books, and graphic novels. Manga is the origin of many animes.

Some anime stores may also sell video games and other pop culture items.

In running an anime store, day-to-day tasks are part of the routine. These involve managing inventory and arranging displays. Providing customer assistance, processing sales, and handling cash are also important.

The store should be clean and appealing. Furthermore, the business owner may have to take care of hiring and training staff. Tracking sales and expenses, ordering new stock, and promoting the store are also part of the tasks.

II. Keys to Success in Operating an Anime Store Business

Building a customer base :

A strong customer base is the backbone of any successful retail business. Build connections with your customers, understand their preferences, and strive to meet their needs. A loyalty program or exclusive member benefits can help to attract and retain customers.

Managing staff :

Your employees are the face of your store. Ensuring they are well-trained, courteous, and understand the products you offer well is crucial. Their customer interaction can greatly affect the store’s reputation and satisfaction.

Managing cash flow :

Successful businesses keep a close eye on their cash inflow and outflow. Promptly recording all transactions, minimizing expenses, and ensuring steady sales can help maintain a healthy cash flow.

Keeping up with change and technology :

The anime world is constantly evolving, and so should your store. Regularly update your inventory based on the latest trends. Utilize modern sales, customer relationship management, and marketing technologies to stay competitive.

Handling fluctuations in revenue :

Revenue may not always be consistent, especially during off-peak seasons. Plan ahead, have a budget for lean times, and find ways to boost sales during slow periods.

Dealing with competition :

Understand what makes your store unique and use it to your advantage. Offer products or services that set you apart from other anime stores.

III. Customer Expectations

Customers expect a wide range of up-to-date and high-quality anime products. They also appreciate the knowledgeable and helpful staff. A user-friendly and engaging in-store and online shopping experience is also a high expectation.

IV. Pros and Cons of Owning an Anime Store Business

• Passion for anime : Owning an anime store can be fulfilling if you love anime. It allows you to share your passion with others.
• Growing industry : Anime is gaining popularity worldwide. This growth can lead to increased demand for anime products.
• Interaction with like-minded individuals : You get to interact with customers with the same interest in anime.
• Competition : The retail industry is highly competitive. Competing with online shopping can be challenging if you have a brick-and-mortar setup.
• Fluctuating sales : Sales can vary greatly depending on the time of the year and the release of the new anime series.
• Staying up-to-date : The anime industry is evolving rapidly. It can be challenging to stay current with new releases and trends.

c.) Anime Store Business Models

Types of Anime Store Business Setups and Their Business Models

Brick-and-Mortar Store :

This is the traditional physical store setup. The business model revolves around direct sales of anime products from a fixed location. Revenue generation is primarily from walk-in customers.

Online Store :

This setup operates entirely online. Customers browse and purchase products from a website. Revenue is generated from online sales, and customers usually cover shipping costs.

Pop-Up Store :

These are temporary storefronts that are operational for a few days or weeks. The business model depends on creating a buzz around limited-time availability, often coinciding with anime conventions or launch events.

Anime Cafe :

This is a themed cafe that sells anime merchandise and food and beverages. The business model involves earning from both product sales and the dining experience.

Combination Store :

This setup combines a physical location with an online presence. It allows customers to either visit the store or order online. This model generates in-store and online revenue, reaching a broader customer base.

Choosing the right business model from the beginning is crucial. Switching your model later could prove to be more challenging.

Identifying a profitable and high-demand niche for your anime store business is also essential. This foresight will provide a sturdy foundation for your venture, setting you toward success.

d. Making Your Anime Store Business Stand Out

Special Events :

Host anime-themed events, such as cosplay contests or anime trivia nights. This can foster community and make your store a local hotspot.

Exclusive Merchandise :

Source exclusive or limited-edition items that are hard to find elsewhere. This could draw in dedicated anime fans seeking these unique products.

Expert Staff :

Ensure your staff is knowledgeable about anime. This can enhance your customers’ experience, making them feel understood and well-guided.

Customer Rewards Program :

Implement a rewards program for loyal customers. This can encourage repeat business and foster stronger relationships with your customer base.

Creative Store Design :

Design your store in a way that appeals to anime fans. This could include thematic decorations, playing popular anime music, or featuring artwork from popular series.

e. Add-On Ideas for an Anime Store Business

Anime Subscriptions : Partner with anime streaming platforms to offer subscription packages. This could provide a steady income stream and add value for customers.

Anime-Themed Café : Introduce an anime-themed café within your store. Customers can enjoy themed beverages and snacks, enhancing their shopping experience.

Merchandise Customization : Offer customization services, like adding names or favorite quotes to merchandise. This allows customers to personalize their purchases.

Anime Art Gallery : Dedicate a space to showcase local anime artists’ work. This not only supports the local community but can also attract art enthusiasts to your store.

Anime Book Club : Start an anime book club that meets regularly at your store. This encourages regular visits and can build a loyal community of anime fans.

Anime Classes : Host workshops or classes about different aspects of anime, such as drawing, voice acting, or understanding anime culture. This could draw in customers interested in learning more about the anime world.

f.) Questions You Need to Consider for Your Anime Store Business

Before opening an anime store business, addressing some key questions is important. This process will help you clarify your plans and lay a solid foundation for your business.

Business Model :

What type of anime store business model are you considering? Will it be a brick-and-mortar store, an online store, a combination of both, or perhaps a pop-up store or an anime cafe?

Will you handle all the work personally, or do you plan to hire employees? If you’re hiring, how many staff members do you anticipate needing?

Management :

Do you intend to manage your anime store, or are you considering hiring a manager? This decision will significantly impact your day-to-day involvement in the business.

Partnership and Investment :

Are you interested in seeking partners or investors? Partners can bring additional resources and expertise, while investors can offer the necessary capital to start and expand the business.

Physical vs. Online :

Are you considering a physical brick-and-mortar setup, or do you plan to operate online? Each choice has its own set of advantages and challenges.

Growth and Goals :

Have you considered growth? What are your short-term and long-term goals for your anime store? Setting clear objectives can guide your decisions as you start and grow your business.

Additional questions to consider include:

Customer Engagement : How do you plan to engage with your customers and create a loyal customer base?

Competition : What is your strategy for standing out against the competition?

Financial Planning :

How will you manage your cash flow and handle fluctuations in revenue?

The answers to these questions will guide you in the next steps of establishing your anime store. By clearly understanding these aspects, you will be better equipped to make informed decisions about your business.

3. Research

Anime store business research.

Thorough Research: The Key to Anime Store Success

Before taking any further action, conducting thorough research for your anime store business is crucial.

Quality information will provide you with a clear understanding of what you’re getting into, preventing unexpected surprises.

Seeking Advice from Experienced Individuals:

One way to obtain the best information is by connecting with people experienced in running an anime store business. These individuals possess the knowledge and insights you can rely on.

Valuable Insights and Priceless Time:

Spending time with experienced individuals is an invaluable opportunity to gain insights from their years of knowledge and expertise.

Their guidance can prove to be priceless in your business journey.

Article Resource for Finding the Right People:

I have written an article to assist you in finding the right individuals and approaching them respectfully and non-threateningly.

It provides ideas and step-by-step guidance to establish connections. I strongly recommend reading the article from the link below to understand what lies ahead.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

Understanding your target audience brings numerous benefits to an anime store business.

When you clearly understand your target market, you can tailor your offers and promotions to appeal directly to your customers.

This allows you to provide products and services that align with their interests and preferences, increasing customer satisfaction and loyalty.

Target Market Ideas:

• Anime enthusiasts and collectors
• Manga readers and fans
• Cosplayers and costume enthusiasts
• Gaming enthusiasts interested in anime-themed games
• Anime merchandise collectors
• Anime convention attendees
• Students and young adults interested in Japanese culture
• Online communities and forums dedicated to anime discussions
• Anime fan clubs and communities
• Gift shoppers seeking unique anime-related items

For more, see How To Understand Your Target Market.

4. Looking at Financials:

Startup Costs and Profitability: Setting Up Your Anime Store Business

This section provides an overview of essential factors for your anime store’s startup costs, monthly expenses, revenues, and profits.

Startup Costs:

Accurately estimating startup costs is crucial for a successful launch. Underestimating can lead to a shortage of funds, hindering your business opening. Overestimating may make your venture appear risky.

Factors such as operation size, location, employee hiring, equipment purchases (new or used), and rental or leasing choices influence your costs. Create a comprehensive list of needs and gather prices while researching.

Additional issues that should be included in your estimate may arise during this process.

For more detailed information, refer to my article on Estimating Startup Costs.

Sales and Profit:

Your sales depend on the popularity and demand for your products and services. Effective marketing is vital for reaching the right audience. Profitability extends beyond per-sale earnings.

Consider various expenses, including rent, payroll, and overhead costs. Generating sufficient sales to cover monthly expenses and provide a salary is essential for success.

For More, See Estimating Profitability and Revenue

Sample Financial Lists As a Starting Point

1. Sample List of Estimated Startup Costs for an Anime Store Business

• Lease deposit for retail location: $5,000
• Store setup (shelving, display cases, register, etc.): $7,000
• Initial inventory: $20,000
• Business licenses and permits: $500
• Store sign: $2,000
• POS system: $1,500
• Website design and setup: $3,000
• Marketing and advertising for grand opening : $2,000
• Insurance: $1,500

Grand Total : $42,500

2. Sample List of Estimated Monthly Expenses for an Anime Store Business

• Rent: $2,000
• Utilities: $200
• Employee wages: $3,000
• Restocking inventory: $5,000
• Internet and website maintenance: $100
• Insurance: $125
• Marketing and advertising: $500
• Miscellaneous supplies: $200

Grand Total : $11,125

3. Moderately Profitable Example of Profit and Sales for an Anime Store Business

Assuming average monthly sales of $20,000 and monthly expenses of $11,125:

Gross profit = Total sales – Cost of goods sold Assuming the cost of goods sold is 50% of the sales, then gross profit = $20,000 – $10,000 = $10,000

Net profit = Gross profit – Operating expenses Net profit = $10,000 – $11,125 = -$1,125

In this example, the business is operating at a loss, indicating that either sales need to increase or costs need to decrease to reach profitability. For example, eliminating staff would allow for profitability in the fictitious example.

Please note that you can use the above samples as ideas and a starting point.

Every situation is different, and many factors come into play. These are just examples, and your figures will likely be different. Starting a business involves careful planning and consideration.

Consider getting professional advice when calculating your business’s startup costs, expenses, and potential revenues and profits.

Making informed financial decisions can mean the difference between the success and failure of your business.

5. Choosing The Right Business Location

Choosing the Right Location for Your Anime Store Business

The choice of location can be the defining factor in the success or failure of your anime store business.

Selecting a location with little to no demand for your products and services is a recipe for failure even before your business takes off.

Similarly, setting up shop in an area saturated with competitors can make securing a market share challenging.

Ideally, you want a location that combines customer demand with a manageable level of competition.

Affordability is another crucial consideration. While operating in a densely populated area may provide greater exposure, ensuring that the increased expenses will not hinder your profitability is essential.

Conversely, opting for a more affordable location may seem enticing, but evaluating whether it can generate sufficient sales to sustain your business is crucial.

For certain business models, operating from home can be a viable option, particularly for online-based or minimally customer-interaction-dependent ventures. Starting from home allows for flexibility; as your business expands, you can transition to a commercial location.

Choosing the right location is a paramount factor in achieving success. Conduct thorough research to make an informed decision that will set your anime store business on the path to prosperity.

For more about business locations, see Choosing The Best Location for Your Business.

6. Choose a Business Name

Selecting an Anime Store Business Name: Catchy, Memorable, and Unique

When it comes to choosing a name for your anime store business, you should aim for something catchy and appropriate. Your business name should be easy to pronounce and leave a lasting impression on customers’ minds.

It’s important to note that business names are typically long-lasting, so the name you choose now will be associated with your company throughout its existence.

Furthermore, you’ll want to secure a matching domain name for your online presence. Ensure that the name you desire isn’t already registered by another business to avoid legal conflicts.

To spark your creativity and help you come up with an original business name, here is a list of ideas for an anime store business:

• Anime Haven
• Otaku World
• Anime Dreams
• Cosplay Corner
• Manga Magic
• Anime Universe
• Geeky Ghibli
• Anime Emporium
• Tokyo Treasures
• Otaku Oasis
• Anime Kingdom
• Otaku Central
• Anime Adventure
• Manga Mania
• Anime Enigma
• Fantasy Fandom
• Anime Express
• Otaku Obsession
• Anime Fusion
• Heroic Hues
• Otaku Outpost
• Anime Asylum
• Manga Marvel
• Anime Artistry
• Geek Culture
• Anime Alley
• Otaku Empower
• Manga Masterpiece
• Anime Anthology
• Fantasy Finds

Use this list to inspire your creativity to develop an original and captivating name for your anime store business.

For more, see the following articles:

• How To Register a Business Name
• Registering a Domain Name For Your Business

7. Register Your Company

Ensuring Your Anime Store Business is Legal and Compliant

It is crucial to ensure that your anime store business operates within the bounds of the law.

Taking the necessary steps to establish a legal foundation safeguards your operations and helps you benefit from tax advantages and mitigate liability risks.

Consider the following guidelines to ensure the legal compliance of your business:

Consulting with Professionals: Seeking advice from professionals, such as lawyers or business consultants, can be highly beneficial.

They can provide valuable guidance to ensure your business is set up correctly, complies with all relevant regulations, and maximizes tax benefits while minimizing liability.

Common Types of Registrations:

Depending on your specific circumstances and the location of your business, there are several common types of registrations to consider for your anime store business.

These may include:

• Business Structure Registration (such as sole proprietorship, partnership, or LLC)
• Employer Identification Number (EIN) Registration
• State and Local Business Licenses
• Sales Tax Registration
• Trademark Registration (for protecting your brand)

Permits and Licenses: In addition to registrations, certain permits and licenses may be required to operate an anime store business.

The specific requirements can vary depending on factors such as your location and the nature of your business.

Some permits and licenses to consider include:

• Retail Sales Permit
• Health and Safety Permits
• Signage Permits
• Music and Entertainment Licensing (if hosting events or playing copyrighted music)
• Online Sales Licenses (if conducting e-commerce)

Researching and complying with all necessary permits and licenses ensures your anime store business operates legally and avoids potential penalties or disruptions.

Consulting with local authorities or licensing agencies can provide further guidance on the specific requirements for your area.

Registration:

• How to Register Your Business
• How To Register a DBA
• How to Register a Trademark
• How to Get a Business License

Business Structures:

• How to Choose a Business Structure
• Pros & Cons of a Sole Proprietorship
• How To Form an LLC
• How To Register a Business Partnership
• How To Form a Corporation
• How To Choose a Business Registration Service

8. Create Your Corporate Identity

Creating a Strong Corporate Identity for Your Anime Store Business

A Corporate ID, or Corporate Identity, is key to representing and establishing your anime store business.

A robust Corporate ID encompasses various components, including your logo , business cards , website , stationary, business sign , promotional items, etc. These elements collectively shape the visual identity of your business.

Maintaining a consistent and professional design across these components is essential to leave a lasting impression on new and existing customers.

Benefits of a Strong Corporate ID:

• Professionalism: A well-crafted Corporate ID enhances your business’s professional image, instilling customer confidence and attracting potential clients.
• Brand Recognition: Consistency in design builds recognition, making your anime store easily identifiable in the market and fostering brand loyalty.
• Credibility: A cohesive Corporate ID lends credibility to your business, demonstrating that you pay attention to detail and take pride in your brand.
• Marketing Advantage: A strong Corporate ID facilitates effective marketing efforts by providing visually appealing and consistent materials that align with your brand message.

Tips for Creating a Strong Corporate ID:

• Engage a professional graphic designer who understands your vision and can translate it into a visually appealing and cohesive design.
• Ensure your logo and other visual elements are versatile and scalable, allowing for easy adaptation across various platforms and materials.
• Consistently apply your Corporate ID to all customer touchpoints, including your physical store, online presence, marketing materials, and merchandise.
• Regularly review and update your Corporate ID to stay relevant and aligned with evolving market trends and customer preferences.

By investing in a strong Corporate ID, you can effectively convey the professionalism and distinctiveness of your anime store business, setting yourself apart in the competitive market.

See A Complete Introduction to Corporate Identity Packages for more.

9. Writing a Business Plan

Crafting a Comprehensive Business Plan for Your Anime Store Business

A business plan is an indispensable document that serves multiple purposes. It plays a crucial role in acquiring funding and attracting potential investors.

Additionally, it serves as a guiding tool throughout the startup phase and when your anime store is fully operational.

Writing a Vision for Success:

Writing a business plan requires dedicated time and effort as you shape a vision of what your business will be like once it’s up and running.

This process involves careful planning and thorough expression of details.

Options for Creating Your Business Plan:

When creating your business plan, it’s essential to explore the various options available to you.

You can choose to write it from scratch, enlist the assistance of a professional, utilize a pre-made template, or utilize business plan software.

Active Participation and Distinctive Communication:

Regardless of the option you choose, active participation is crucial, especially when working with a professional.

This ensures that your business plan is distinct and effectively communicates the nature of your anime store business and how you plan to manage it.

Review and Optimization:

It’s important to note that your business plan can evolve and be optimized as you gain experience.

Regularly reviewing the document and making necessary adjustments to align with changes in your business operations is advisable.

A well-crafted and regularly updated business plan provides a roadmap for success, guiding your anime store business toward its goals and helping you make informed decisions.

A Fictitious Sample Business Plan for an Anime Store Business.

Executive Summary

Business Name: Anime Universe

Location: Downtown, City XYZ, USA

Anime Universe is a brick-and-mortar and online retailer dedicated to providing a wide array of anime-related products. Our goal is to become the go-to destination for anime enthusiasts in City XYZ and beyond.

Company Description

Anime Universe was founded by John Doe, a passionate anime enthusiast who saw a need for a specialized anime store in City XYZ. Our business is focused on delivering high-quality anime products, hosting special events, and providing a unique shopping experience for our customers.

Market Analysis

According to market research, the interest in anime is growing in City XYZ, mirroring a national trend. Our main target market is the population aged 15 to 40, which has demonstrated the highest interest in anime.

Organization and Management

Anime Universe is owned and managed by John Doe. We plan to employ a store manager and five part-time employees. Our organizational structure is flat, promoting open communication and fostering a welcoming workplace.

Services and Products

Anime Universe offers a range of anime products, including DVDs, Blu-ray discs, manga, collectibles, apparel, and more. We also plan to introduce exclusive items, personalized products, and host anime-themed events.

Marketing and Sales

We will leverage social media platforms and local advertising channels to reach our target audience. Our website will offer an e-commerce platform for customers who prefer shopping online. We also plan to implement a customer loyalty program.

Funding Request

John Doe will provide initial funding of $50,000 for the business. However, an additional $30,000 is needed for inventory, store setup, and marketing efforts. We are open to loans, partnerships, or investment opportunities.

• Financial Projections

In the first year, we project a monthly sales revenue of $20,000, with expenses estimated at $11,125. We anticipate becoming profitable within the second year of operation.

Exit Strategy

Should the need to dissolve the business arise, we would liquidate our inventory and assets to repay any debts. The remaining funds would be returned to any investors.

This business plan provides an overview of our intentions for Anime Universe. As we progress, we anticipate adjustments to align with our performance and market trends. We’re confident that our dedication to the anime community will pave the way for a successful and rewarding business.

For information on creating your business plan, see, How to Write a Business Plan.

10. Banking Considerations

Choosing a Business-Friendly Bank and Setting Up Payment Processing for Your Anime Store

When establishing your anime store business, it’s advisable to consider selecting a nearby bank that caters to business owners. Doing so can provide several advantages:

Separating Business and Personal Finances:

Opening a separate business account allows for clear delineation between your business expenses and personal spending.

This separation facilitates easier expense tracking and bookkeeping management.

Additionally, in the event of a tax audit, having a separate business account provides concrete proof of your business transactions.

Building a Professional Relationship:

Developing a professional relationship with your banker can be beneficial.

They can offer valuable advice and financial services tailored to your business needs. Moreover, they can streamline application processes for loans, credit lines, or other financial services.

Facilitating Payment Processing:

To cater to customer preferences and expand your sales channels, consider applying for a merchant account or utilizing payment processing services like Square, PayPal, and similar platforms.

These services enable you to accept credit and debit card payments, providing convenience and flexibility to your customers.

By choosing a business-friendly bank, establishing a separate business account, and setting up payment processing services, you ensure efficient financial management and enhance the customer experience for your anime store business.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

11. Getting the Funds for Your Operation

Obtaining Funding for Your Anime Store Business

If you require financial assistance to start and operate your anime store business, various funding options are available.

Consider the following tips in this section if you need a loan to kickstart your venture:

Explore Funding Options:

Traditional lenders, private loans, investors, selling assets, and utilizing collateral are some of the funding options you can consider for your anime store business.

Meeting with a Loan Officer:

There are several considerations to keep in mind when meeting with a loan officer.

These include being prepared, demonstrating your industry knowledge, showcasing your business plan, and highlighting your ability to repay the loan.

Sample List of Documents for a Business Loan Application for a NEW Anime Store Business:

• Business Plan
• Personal and Business Tax Returns
• Bank Statements
• Legal Documents (Business Licenses, Permits, etc.)
• Personal and Business Credit Reports
• Collateral Documentation (if applicable)
• Resumes or CVs of Key Personnel
• References from Suppliers or Business Partners

By thoroughly preparing and gathering the necessary documentation, you increase your chances of securing funding for your anime store business.

Be sure to present a compelling case to lenders or investors, showcasing the potential success of your venture.

See, Getting a Small Business Loan for more.

12. Software Setup

Choosing the Right Software for Your Anime Store Business

Selecting suitable software is crucial for the smooth operation of your anime store business. Here are some considerations to keep in mind:

Implementation Ease:

Research software options thoroughly as it is generally easier to implement a program from scratch rather than switching to a new system once your data is already stored in another program.

Demo and Reviews:

Look for software demos to get a hands-on experience, and read reviews and forums to gain insights from others who have used the software.

This information can help you make an informed decision.

Financial Tracking and Tax Preparation:

Research software solutions for effectively tracking expenses and preparing financial documents for tax filing.

Consulting with your bookkeeper or accountant can provide valuable guidance in selecting the right accounting software for your needs.

Software Considerations for an Anime Store

• Point of Sale (POS) Systems
• Inventory Management Software
• Customer Relationship Management (CRM) Software
• E-commerce Platforms
• Accounting and Bookkeeping Software
• Analytics and Reporting Tools
• Email Marketing Software
• Social Media Management Tools
• Project Management Software
• Communication and Collaboration Tools

Choosing the appropriate software for each aspect of your anime store business ensures streamlined operations, enhanced productivity, and better customer service.

Evaluate the features and suitability of different software options to find the best fit for your unique requirements.

Check out Google’s latest search results for software packages for an anime store business.

13. Get The Right Business Insurance

Ensuring Adequate Insurance Coverage for Your Anime Store Business

Prioritizing insurance coverage for your anime store business is essential, as incidents can occur anytime.

Consider the following concerns when seeking insurance:

Comprehensive Protection:

Look for insurance policies that cover various aspects, including protection for customers, employees, yourself, individuals on the premises, and property.

This ensures comprehensive protection against potential risks and liabilities.

Professional Liability Insurance:

Consider obtaining professional liability insurance to safeguard yourself against potential lawsuits related to professional services or advice from your anime store business.

Home-Based Business Considerations:

If you plan to operate or manage your business from your home, inform your home insurance agent.

Failing to disclose this information could nullify your existing home insurance policy, so addressing this concern is important.

Seek Professional Guidance:

Utilize the expertise of a competent insurance broker who can guide you through selecting appropriate insurance coverage.

They can help ensure you have sufficient coverage tailored to your anime store business’s specific needs and risks.

Securing the right insurance coverage offers peace of mind and financial protection during unexpected incidents or legal claims.

It is important to thoroughly assess your insurance needs and consult with professionals to ensure your anime store business is adequately covered.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for anime store business insurance .

14. Select Suppliers

Building Strong Supplier Relationships for Your Anime Store Business

Establishing solid relationships with suppliers is paramount to the success of your anime store business. Consider the following factors when selecting suppliers:

Reliability and Trustworthiness:

Having suppliers you can rely on is crucial. Seek suppliers with a proven track record of delivering goods on time and meeting quality standards.

Trustworthiness ensures that you can consistently provide products to your customers without disruptions.

Competitive Pricing:

A trustworthy supplier can offer competitive prices, enabling you to pass on cost savings to your customers.

This competitive pricing helps you maintain a competitive edge in the market and increases your profit margin.

Consistent Stock Availability:

Working with reliable suppliers ensures that you always have a steady supply of inventory to meet customer demands.

This ensures smooth operations and avoids stockouts or delays.

Mutual Benefit and Respect:

Treating your suppliers respectfully and establishing mutually beneficial relationships is important. Recognize that suppliers also need to benefit financially to sustain their own business.

You can enhance communication, negotiate better terms, and build long-term partnerships by fostering a positive working relationship.

By carefully selecting suppliers based on their reliability, competitive pricing, and stock availability and fostering mutual respect, you can establish strong supplier relationships that contribute to the overall success of your anime store business.

For More See, How To Choose a Supplier.

15. Physical Setup

Layout: Optimizing the Physical Setup of Your Anime Store Business

The physical layout of your anime store plays a crucial role in creating an inviting and functional space.

An effective layout ensures a seamless flow of customers, maximizes product visibility and enhances their overall shopping experience.

Consider factors such as product placement, aisle spacing, and checkout counter positioning to optimize the layout of your store.

Strive for an organized and aesthetically pleasing arrangement that showcases your merchandise while facilitating ease of navigation for customers.

Signage: Guiding and Enhancing Professionalism in Your Anime Store

In addition to your main business sign, strategically placing signage throughout your anime store is essential.

Install signs in relevant locations, including parking lots, exits, and designated areas. Well-designed signs serve as navigational aids, directing customers and showcasing professionalism in your operations.

Ensure your signs are clear, visually appealing, and aligned with your brand identity.

Incorporating effective signage creates a seamless and professional shopping experience for your customers.

Office Setup: Enhancing Productivity with an Organized Workspace

Managing your anime store business efficiently requires well-equipped and organized office space.

Your office serves as a central hub for administrative tasks and decision-making.

Set up an office that caters to your needs with essential tools, technology, and supplies. A tidy and efficient workspace promotes productivity and streamlines your daily operations.

Invest in organizational systems, such as filing cabinets and digital tools, to ensure easy access to important documents and efficient management of business tasks.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

16. Creating a Website

Benefits of Having a Website for Your Anime Store Business

Having a website for your anime store business offers numerous advantages:

• Online Presence : A website establishes your online presence, enabling you to reach a wider audience beyond your physical location.
• Increased Visibility : With a website, potential customers can easily find and discover your anime store through search engines and online directories.
• 24/7 Accessibility : Your website provides round-the-clock accessibility, allowing customers to explore your products and purchase conveniently.
• Showcasing Products : A website lets you showcase your anime merchandise, providing detailed descriptions and captivating visuals to entice customers.
• Online Sales : E-commerce capabilities enable you to sell products online, expanding your customer base and generating additional revenue streams.
• Customer Engagement : Your website can serve as a platform for customer engagement, offering features like contact forms, live chat, and customer reviews.
• Brand Building : A well-designed website reinforces your brand image and credibility, establishing customer trust and loyalty.

A website enhances your anime store’s visibility, customer engagement, and overall growth in the digital landscape.

For more, see How to Build a Website for Your Business .

17. Create an External Support Team

Building an External Support Team for Your Anime Store Business

An external support team of professionals comprises individuals you can depend on for advice and services. It’s important to note that these people are not on your payroll.

Engaging External Professionals:

Ideally, you can utilize their services on a per-use, contract, or hourly basis.

While you may already work with some individuals, considering them as part of your team helps you recognize their significance and opens doors for adding more members.

Continuous Relationship Building:

You don’t need to have all these people in place before starting your business. Building professional relationships and finding reliable individuals takes time.

However, it is crucial to continue working on expanding your external support team.

Potential Team Members:

A strong support team may include an accountant, lawyer, financial advisor, marketing specialist, technical advisor, consultants, and more.

A strong external support team ensures you can seek assistance when needed.

Their expertise and guidance contribute to the success and growth of your anime store business.

For more, see, Building a Team of Professional Advisors for Your Business.

18. Hiring Employees

Building a Team for Your Growing Anime Store Business

In the early stages of operating your anime store business, you may consider handling all tasks yourself to minimize expenses associated with hiring employees.

This approach can be beneficial if manageable, as payroll costs can be significant, especially during the startup phase.

However, as your business grows, managing and operating it alone may become overwhelming. Hiring employees becomes essential to improve productivity and meet the demands of your expanding operations.

Jobs Needed to Run an Anime Store Business:

The following are job positions or outsourced services you may want to consider as your anime store business grows and becomes successful:

• Store Manager
• Sales Associates
• Inventory Manager
• Customer Service Representative
• Marketing Specialist
• E-commerce Manager
• Graphic Designer
• Social Media Coordinator
• Bookkeeper or Accountant
• Web Developer or Designer
• Shipping and Logistics Coordinator

As your anime store business flourishes, carefully assessing your needs and filling key positions can enhance efficiency, customer satisfaction, and overall success.

For more, see, How and When to Hire a New Employee.

Points To Consider

Hours of operation:.

Hours of Operation for an Anime Store Business

When determining the hours of operation for your anime store business, consider the following options:

• Monday to Saturday: 10:00 AM to 8:00 PM
• Sunday: 12:00 PM to 6:00 PM
• Monday to Saturday: 10:00 AM to 9:00 PM
• Sunday: 12:00 PM to 8:00 PM
• Saturday and Sunday: 10:00 AM to 6:00 PM
• Varying opening and closing times based on customer demand and events
• Adjusting hours of operation based on peak seasons and holidays

It’s important to conduct market research, consider customer preferences, and analyze the competition in your area to determine the most suitable hours of operation for your anime store business.

Additionally, it’s advisable to periodically review and adjust your hours based on customer feedback and changing market conditions.

A List of Equipment and Supplies to Consider for an Anime Store Business:

Sure, here’s a comprehensive list of equipment that you may need for an anime store business:

• Shelving Units: To display and store products neatly.
• Display Cases: For showcasing high-value or limited-edition items.
• Cash Register/POS System: For processing sales transactions.
• Barcode Scanner: To scan products for checkout.
• Receipt Printer: To provide customers with paper receipts.
• Credit Card Reader: To process card payments.
• Computer: For administrative tasks and to manage online store.
• Security Cameras: To monitor the store and prevent theft.
• Signage: Both exterior and interior signs to direct and inform customers.
• Furniture: Chairs, tables, and possibly a couch for customer comfort.
• Inventory Management Software: To keep track of stock levels and sales.
• Shipping and Packaging Supplies: If providing online sales or shipping services, you’ll need boxes, bubble wrap, tape, and shipping labels.
• Cleaning Supplies: Brooms, mops, cleaning solutions, dusters, etc. for store maintenance.
• Office Supplies: Pens, paper, staplers, etc. for administrative tasks.
• Telecommunication Equipment: Phones for customer service and internal communication.
• Fire Extinguisher: For safety purposes.
• Hand Trucks: For moving heavy boxes or large quantities of inventory.

Online Store

• High-Quality Camera: For taking product photos .
• Lighting Equipment: To ensure products are well lit for photography.
• Website Hosting and Domain: For maintaining an online presence.
• E-commerce Software: To enable online selling.

Remember, this is just a general list, and your needs may vary based on your specific business model, location, and the size of your anime store.

Marketing Considerations

Attracting Customers to Your Anime Store Business

Customers are the lifeblood of any anime store business. To succeed, it is crucial to focus on attracting and retaining customers. Initially, this can be challenging as your new business lacks visibility.

However, attracting customers becomes easier as you build a solid reputation and gain marketing experience.

Marketing your anime store business is an ongoing process that requires consistent effort and investment.

You can generate increased revenue and grow your customer base by implementing effective marketing techniques.

While hiring a marketing agency or expert is an option, it’s not always necessary.

Simplify your marketing approach by considering it an opportunity to raise awareness about your business.

Seize every chance to promote and showcase your anime store, as it can lead to valuable customer connections and growth opportunities.

See our article How To Get Customers Through the Door and our marketing section for articles that will provide ideas to bring awareness to your anime store business.

Evaluating Your Skill Set for Running an Anime Store Business

Focusing on your skill set is crucial when considering the operation of an anime store business. It’s important to assess whether you possess the necessary skills to effectively manage various aspects of the business.

Remember, if you lack a vital skill, you can learn and develop it or hire someone with expertise.

Essential Skills for an Anime Store Business Owner:

• Product Knowledge: Understanding anime merchandise, trends, and popular franchises deeply.
• Customer Service: Providing exceptional customer experiences and building lasting relationships.
• Sales and Marketing: Skills in promoting products, attracting customers, and driving sales.
• Inventory Management: Proficiency in managing stock, tracking inventory, and optimizing the supply chain.
• Financial Management: Basic knowledge of bookkeeping, budgeting, and financial analysis.
• Leadership: The capacity to lead and motivate a team, delegate tasks, and foster a positive work environment.
• Problem-Solving: The ability to identify challenges, make effective decisions, and implement solutions.
• Communication: Strong verbal and written communication skills to interact with customers, suppliers, and employees.
• Technology Proficiency: Familiarity with point-of-sale systems, e-commerce platforms, and other relevant software.
• Creativity: An imaginative mindset to curate engaging displays, implement unique marketing strategies, and foster innovation.

Possessing these essential skills or actively working to acquire them will contribute to your success as an anime store business owner.

Expert Tips

Enhancing Your Skill Set with Expert Tips

Exploring expert tips is beneficial for individuals at all skill levels, whether you’re an expert or a novice.

As an expert, you can discover more efficient methods or gain new perspectives on techniques.

As a novice, you can gather valuable tips and insights to enhance your skills and expand your knowledge base.

See the latest search results for expert anime store tips to gain tips and insights.

Valuable Resources for Your Anime Store Business

In this section, you will find a compilation of resources that lead to search results offering the latest and most relevant information for your anime store business.

These resources can be utilized during both the startup phase and when your business is fully operational.

By exploring these resources, you will better understand the industry and discover valuable tips and insights to improve your business operations.

Stay informed and up-to-date with the help of these resources to enhance your knowledge and drive the success of your anime store.

Anime Trends and Statistics

The Benefits of Monitoring Industry Trends and Statistics for Your Anime Store Business

Keeping a close eye on industry trends and statistics offers several advantages for your anime store business.

It helps you stay informed about the latest developments, understand customer preferences, identify emerging opportunities, and make data-driven decisions to stay competitive.

See the latest search results for trends and statistics related to the anime store industry.

Anime Store Associations

Benefits of Trade Associations for Your Anime Store Business

Trade associations provide valuable advantages, such as keeping you informed about industry news and offering networking opportunities.

These benefits become especially apparent when associations organize events, allowing you to connect with industry professionals and gain insights to support your anime store business.

See the search results related to anime store associations.

Top Anime Store Business

Gaining Insights from Established Anime Store Businesses

Examining established anime store businesses can provide valuable insights.

It helps you identify potential gaps in the industry that you can address in your own business or discover areas within your own operations that may have been overlooked, fostering innovation and improvement.

See the latest search results for the top anime store businesses.

The Future of the Anime Store Anime

The Benefits of Researching the Industry’s Future for Starting an Anime Store Business

Researching the industry’s future offers significant advantages for individuals planning to start an anime store business.

It helps you understand upcoming trends, anticipate customer demands, adapt your strategies, and position your business for long-term success in a dynamic market.

See the search results for the future of the anime store industry.

Benefits of Researching Industry Prices for Starting an Anime Store Business

Researching industry prices provides several benefits when considering starting an anime store business.

It allows you to understand market trends, set competitive pricing strategies, determine profit margins, and make informed decisions about product offerings, ensuring financial viability and success in the industry.

See the latest anime store prices.

Anime Store Businesses for Sale

Considerations for Buying an Established Anime Store Business

When buying an existing anime store business that is already operational, there are advantages and disadvantages.

Benefits of Buying an Established Anime Store Business:

• Immediate Revenue: You start earning revenue from the day you take over, eliminating the need for a lengthy startup phase.
• Proven Business Model: The existing business demonstrates that it works, reducing the risk of uncertainties associated with starting from scratch.
• Financial Insight: You can access historical revenue, profit, and expense data, allowing for informed decision-making.
• Existing Customer Base: The business already has a customer base, providing a foundation for ongoing sales and potential growth.
• Established Reputation: The business has built a reputation, which can contribute to customer trust and loyalty.

Disadvantages of Buying an Established Anime Store Business:

• Higher Cost: Purchasing an established business often involves paying for its goodwill, which includes the customer base and reputation.
• Challenging Change: If you want to implement significant changes to the business’s operations, you risk losing customers accustomed to the previous way of doing things.
• Inherited Reputation: When you acquire a business, you also assume its existing reputation, both positive and negative aspects.

Carefully weigh these factors in determining whether buying an established anime store business aligns with your goals and priorities.

Conduct thorough due diligence to assess the business’s value and potential for future success.

See the latest search results for anime store – businesses for sale to browse the latest listings.

Franchise Opportunities Related to an Anime Store

Considering an Anime Store Franchise: Pros and Cons

Pursuing an anime store franchise entails both advantages and disadvantages, making it worthwhile to explore before starting your business. Additionally, exploring these opportunities may reveal aspects related to an anime store that you hadn’t previously considered.

Pros of Anime Store Franchise Ownership:

• Proven Business Model: You can simply follow the established plan provided by the franchise’s corporate office, minimizing the need for trial and error.
• Established Reputation and Marketing: Benefit from the existing reputation and marketing efforts of the franchise, which can give your business a head start.
• Comprehensive Business Knowledge: Gain in-depth knowledge about the franchise, its operations, and industry insights before diving in.
• Corporate Support: Enjoy ongoing support and guidance from the franchise’s corporate office, offering valuable assistance when needed.

Cons of Anime Store Franchise Ownership:

• Higher Initial Investment: Acquiring a franchise can be costly, including initial fees and investments required to get started.
• Limited Flexibility: Major changes to the business may require approval from the corporate office, limiting your autonomy.
• Restricted Product/Service Offering: You are typically bound to approved products and services, reducing flexibility in diversifying your offerings.
• Operating within the Franchise Agreement: Your business operations must adhere to the terms and conditions outlined in the franchise agreement.
• Ongoing Franchise Fees: Franchise ownership involves paying ongoing fees or royalties to the corporate office.

Carefully evaluate these factors to determine whether owning an anime store franchise aligns with your business goals, resources, and vision.

Conduct thorough research and consider consulting with franchise experts before making a decision.

See the latest search results for franchise opportunities related to this industry.

Knowledge Is Power if You Use It!

Harnessing the Power of Knowledge for Your Anime Store Business

Utilizing knowledge is a powerful tool for success!

The internet offers a wealth of information about the anime industry.

Following the links in the following sections, you can access valuable resources to support your research, navigate the startup phase, and enhance your operations when your business is up and running.

Stay informed and leverage this knowledge to drive your anime store toward growth and prosperity.

A Day in the Life

Gaining Insights into the Day-to-Day Life of an Anime Store Business Owner

“A Day in the Life” resources provide valuable tips and insights from industry professionals, offering an overview of what to expect as an anime store business owner.

Benefit from their experiences to gain valuable insights and prepare for the challenges and rewards of running your own anime store.

See the search results related to a day in the life of anime store business owners.

Anime Store Business Owners Interviews

Gaining Valuable Insights from Interviews with Anime Store Business Owners

Exploring interviews with business owners in the anime store industry provides important information and insights.

Taking the time to delve into this section offers diverse perspectives and valuable insights, helping you better understand the industry and prepare for what lies ahead.

See the search results related to interviews of anime store business owners.

Publications

Staying Informed with Anime Publications

Publications are excellent resources for staying updated with the latest information about anime.

Whether it’s magazines, online publications, or industry-specific journals, they offer a valuable means to stay informed and knowledgeable about the ever-evolving world of anime.

See the search results for publications related to anime.

Engaging in Anime Store Forums for Industry Insights

Participating in anime store forums offers an opportunity to join discussions on hot topics.

By actively engaging in these forums, you can establish connections with industry peers, gain valuable customer perspectives, and access invaluable information contributing to your understanding of the industry.

See the latest search results related to anime store forums.

Anime Store Blogs

Benefits of Subscribing to Anime Store Blogs

Subscribing to anime store blogs is an effective way to gain inspiration and stay updated with the industry.

By subscribing to multiple blogs, you can curate a collection of valuable resources that consistently provide you with a wealth of information and ideas.

Adjust your subscriptions over time to ensure you receive a steady stream of valuable insights and updates.

Look at the latest search results for anime store blogs to follow.

Staying Updated with Anime Store News

Keeping track of news is an excellent method to stay informed about the anime store industry.

Set up alerts to receive timely notifications whenever new developments are covered by the media, ensuring you stay updated with the latest happenings.

See what’s in the news related to an anime store business.

Benefiting from Anime Store Industry Videos

Videos discussing the anime store industry provide valuable tips and insights.

Additionally, exploring related videos suggested by platforms like YouTube can offer fresh perspectives and uncover topics you may not have previously considered, enhancing your understanding of the industry.

See the links to YouTube Videos Below.

• Videos related to starting an anime store business can be found here.

Privacy Overview

Cafe Business Plan Template

Written by Dave Lavinsky

Cafe Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their cafes. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a cafe business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Cafe Business Plan?

A business plan provides a snapshot of your cafe as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Cafe

If you’re looking to start a cafe or grow your existing cafe you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your cafe in order to improve your chances of success. Your cafe business plan is a living document that should be updated annually as your cafe grows and changes.

Sources of Funding for Cafes

With regards to funding, the main sources of funding for a cafe are bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a cafe is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Finish Your Business Plan Today!

Your cafe business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of cafe business you are operating and the status; for example, are you a startup, do you have a cafe that you would like to grow, or are you operating a chain of cafes.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the cafe industry. Discuss the type of cafe you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of cafe you are operating.

For example, you might operate one of the following types:

• Take-Out Cafe: this type of cafe doesn’t have seating (or has limited seating) and is mostly visited by customers looking to grab a coffee and/or bakery item on their way to work or elsewhere.
• Restaurant Cafe: this type of cafe is most similar to a restaurant and offers a full, sit-down menu in a nice atmosphere with a full wait staff.
• Casual cafe: also known as a corporate, student or co-working cafe, this type of cafe typically offers food and drinks from a counter with no waiters or waitresses. Patrons purchase items and consume them in the cafe, often while performing work on their laptops or conversing with friends or colleagues.
• Coffee Shop: This is a popular type of cafe. Coffee shops usually offer a selection of tea, coffee, pastries and other drinks

  In addition to explaining the type of cafe you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business? What is your business concept? What is your unique selling proposition?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
• Your business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the cafe business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the cafe industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards cafes with ultra high speed internet connections, it would be helpful to ensure your location could offer such a service.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your cafe business plan:

• How big is the cafe business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key local suppliers in your market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your cafe. You can extrapolate such as figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The market analysis section of your cafe business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: local office workers, college students, sports enthusiasts, soccer moms, techies, teens, baby boomers, etc.

As you can imagine, the target audience you choose will have a great impact on the type of cafe you operate. Clearly baby boomers would want a different atmosphere, pricing and product options, and would respond to different marketing promotions than teens.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most cafes primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other cafes (and restaurants and/or bakeries depending on the type of cafe you operate).

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes restaurants, supermarkets and customers making coffee and bakery items themselves at home. You need to mention such competition to show you understand that not everyone in your target market will visit a cafe each day.

With regards to direct competition, you want to detail the other cafes or coffee shops with which you compete. Most likely, your direct competitors will be cafes located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What products do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

  With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior cafe products?
• Will you provide cafe products that your competitors don’t offer?
• Will you make it easier or faster for customers to acquire your products?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a cafe business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of cafe that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, will you offer pastries, soups, items such as café latte, cappuccino, espresso or macchiato?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.

Place : Place refers to the location of your cafe. Document your location and mention how the location will impact your success. For example, is your cafe located next to a heavily populated office building, or gym, etc. Discuss how your location might provide a steady stream of customers.

Promotions : the final part of your cafe marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Making your cafe’s front store extra appealing to attract passing customers
• Distributing samples outside the cafe
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites
• Partnerships with local organizations (e.g., gym members get a free cup of cafe with each pastry they purchase)
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your cafe such as serving customers, procuring supplies, keeping the cafe clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 10,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.  

Management Team

To demonstrate your cafe’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in the cafe, coffee shop and/or restaurant business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in cafes and/or successfully running retail and small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your cafe, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 catering contract, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, equipment rentals, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180 day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a cafe:

• Location build-out including design fees, construction, etc.
• Cost of fixtures like chairs, tables, signage and cafe decor
• Cost of equipment like grinders, espresso machines, blenders, refrigerators
• Cost of ingredients and maintaining an adequate amount of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Summary Putting together a business plan for your cafe is a worthwhile endeavor. If you follow the template above, you will be able to prepare a winning cafe business plan or a coffee shop business plan. You will really understand cafe business planning, business operations, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful cafe.

Café Business Plan FAQs

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Business plan for an anime-themed café

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Manga Cafes

Manga cafes (�܂񂪋i��, manga kissa, short for manga kissaten) are establishments where visitors can read from an extensive library of manga (Japanese comics). They also provide computers with internet access , making them synonymous with internet cafes. Furthermore, manga kissa have become a popular low budget accommodation option as many of them are open 24 hours and offer amenities such as showers and free drinks for around 1500 to 3000 yen per night. Some manga kissa offer women-only sections.

Manga kissa can be found in most cities across Japan. Many are located in side streets close to train stations. Big cities such as Tokyo and Osaka have a large number of such establishments. However, without Japanese reading skills it can be difficult to identify a manga kissa as many do not have English signs and they are not usually located at street level, but on a higher floor in a multi-storey building.

The cost of staying at a manga kissa depends on the time spent there. Typically, the initial 30 minutes cost around 200 to 400 yen, and additional time is charged at a rate of about 100 yen per 10-15 minutes. Longer plans are commonly available: typically 3 hours for 700-1200 yen, or 5-8 hours for 1500-2500 yen. Note that prices can be a little higher on weekends.

There are usually two types of seats available at manga kissa: open seats and private booths. Open seats are office chairs at a computer desk, while private booths are narrow partitioned cubicles with just enough space for a desk and either an office chair, reclining chair, flatbed chair or futon . Some manga kissa also offer wider private booths that can accommodate two people or even larger family rooms; these tend to be comparatively more expensive.

Other facilities typically available at a manga kissa, in addition to an extensive manga (comic) collection, include free Wi-Fi , unlimited soft drinks, paid showers (amenities sold separately), television, movies , console games, dedicated online gaming computers, printers, CDs and DVDs, and vending machines . Note that some of these extras require an additional fee. Manga kissa also commonly provide blankets, indoor slippers, web cameras, and phone and handheld game chargers for free. Snacks and food may also be sold at the front desk.

The procedure to use a manga kissa may seem intimidating at first, but it is essentially the same at most manga kissa across Japan. Some places even provide English check-in instructions at the counter or may have English speaking staff. It typically goes as follows:

• Enter the building and take the elevator to the check-in floor.
• A membership may be required to visit a manga kissa. If you don't have one yet, you can sign up for one on the spot for typically a few hundred yen. Photo ID, such as a passport, is usually required when filling out the membership form.
• You will be asked to choose the type of seat or booth that you want, and the time plan that you intend to stay on. There is usually a price list at the counter that you can use to help make your decision. The plan that you choose determines the length of time that you are committed to pay for. Staying longer will incur additional charges.
• The staff will issue you a membership card and hand you a payment slip that contains your name, seat or booth number and starting time.
• Proceed to your seat or booth. When using a booth, you can close the curtain or door for privacy. The manga kissa is generally a quiet place and it is considered rude to make noise and disturb others. Requests for extra items should be made at the check-in counter.
• When you decide to leave the manga kissa, take the payment slip to the the check-in counter and pay. The staff will tally the charge based on your seat or booth type, time plan and additional fees (if any).

Questions? Ask in our forum .

Cafe Business Plan Template

Written by Dave Lavinsky

Cafe Business Plan

You’ve come to the right place to create your Cafe business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Cafes.

Below is a template to help you create each section of your Cafe business plan.

Executive Summary

Business overview.

The Countryside Cafe is a startup cafe founded by Cheryl Nelson and Tammy Overton in Tulsa, Oklahoma. Together they have over twenty years of experience in managing and operating cafes and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable restaurants. Cheryl is the former manager of a family-owned restaurant, where she had oversight of the employees, ordering, systems and financial record-keeping for the restaurant. Tammy was the head staff person of a chain restaurant who managed the scheduling, training and day-to-day operations of the restaurant. Together, they have decided to bring a family friendly environment and classic menu items to Tulsa.

Product Offering

The following are the products and services that Countryside Cafe will provide:

• Exemplary service for customers
• Honest, reliable relationships with vendors and suppliers
• Restaurant services 24/7 hours to accommodate all residents of the area
• Discounted menu pricing and expedited service for first responders
• Family-friendly menu items that everyone can enjoy
• Day to day management

Customer Focus

The Countryside Cafe will target customers throughout the Tulsa region who enjoy eating comfort foods, such as they may have grown up eating. Secondary target customers will be those who enjoy the hometown-feel of a small cafe rather than a large or more modern establishment. Those individuals who occupy nearby businesses or government offices will also be targeted by the Countryside Cafe, as well as those who own farms or ranches in the region.

Management Team

The Countryside Cafe will be owned by Cheryl Nelson and Tammy Overton. Together they have over 20 years of experience in managing and operating a regional cafe and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable organizations. Cheryl is the former manager of a family-owned restaurant and Tammy was the head staff person of a chain restaurant. Together, they have decided to bring a family friendly environment and homestyle, fresh foods to Tulsa. The menu will include breakfast, lunch and dinner meals, as well as popular favorites such as ice cream sundaes and homemade pies any time of day.

Success Factors

Countryside Cafe will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Countryside Cafe
• Comprehensive menu of meals for any time of day, including snacks, such as French fries and desserts, along with soda fountain favorites such as sundaes, malts and milkshakes.
• Countryside Cafe will offer special discounted pricing for first-responders in Tulsa.
• Countryside Cafe will offer a child menu and a play area for children while their parents enjoy their meal.
• First-time visitors to the Countryside Cafe will receive a free dessert of their choice.
• Countryside Cafe offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Countryside Cafe is seeking $200,000 in debt financing to launch its cafe business. The funding will be dedicated toward securing the restaurant space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Restaurant space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Countryside Cafe.

Company Overview

Who is countryside cafe.

Countryside Cafe is a newly established, full-service homestyle cafe in Tulsa, Oklahoma. Countryside Cafe will be the most reliable, cost-effective, and efficient choice for individuals and families, as well as businesspeople in Tulsa and the surrounding communities. Countryside Cafe will provide a comprehensive menu of favorite meals, snacks and desserts for any diner to utilize. Their full-service approach includes a comprehensive menu and seating options to suit each family, including small children.

  Countryside Cafe will be able to serve over fifty people at one time. The team of owners and staff members are highly qualified and experienced in preparing, making and serving favorite family meals and snacks. Countryside Cafe removes all headaches and issues of finding easy, friendly and moderately-priced meals in Tulsa and ensures all appetites are satisfied while delivering the best customer service.

Countryside Cafe Management History

The Countryside Cafe consists of two experienced restaurateurs with distinctive areas of expertise: Cheryl Nelson and Tammy Overton have over twenty years of experience together in managing and operating a regional cafe and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable organizations.

Cheryl Nelson is the former manager of a family-owned restaurant, where she had oversight of the employees, ordering, systems and financial record-keeping for the restaurant. Tammy was the head staff person of a chain restaurant who managed the scheduling, training and day-to-day operations of the restaurant. Together, they have decided to bring a family friendly environment and honest, favorite foods to Tulsa.

Since incorporation, Countryside Cafe has achieved the following milestones:

• Registered Countryside Cafe, LLC to transact business in the state of Oklahoma.
• Have a contract in place for a 20,000 square foot restaurant space in a family-friendly retail area
• Reached out to numerous contacts to visit the Countryside Cafe upon launch and regularly after the launch.
• Began recruiting a staff of eight servers and four office personnel to work at the Countryside Cafe.

Countryside Cafe Services

The following will be the services Countryside Cafe will provide:

Industry Analysis

The cafe and small restaurant industry is expected to grow over the next five years to almost $500 million. The growth will be driven by consumers who seek favorite foods they’ve always enjoyed. Consumers also want to be served in small, more intimate settings which are relaxing and comfortable. Customers with children will help grow the cafe industry because, as families, they are more relaxed in the informal “down home” comfort of a small cafe versus a large, more formal restaurant.

Costs will likely be reduced as cafes continue to expand and modify their menus to seek out the best, most desirable menu items for consumers rather than spending widely on menu choices that may not be well-received. Costs will also continue to go down due to lower prices on produce and beef within the Oklahoma area. As fresh fruit is more in demand, juices and smoothies will cost less to produce than in the past, as well.

Customer Analysis

Demographic profile of target market, customer segmentation.

Countryside Cafe will primarily target the following customer profiles:

• Individuals and families within the region
• Small business owners and employees within the region
• City officials and those who work in the business of Tulsa
• Farmers and ranchers in the greater Tulsa regions

Competitive Analysis

Direct and indirect competitors.

Countryside Cafe will face competition from other companies with similar business profiles. A description of each competitor company is below.

Mama’s Kitchen

Mama’s Kitchen was started in 1998 by Candy and Jamie Swanson. Originally intended as a truck stop, Mama’s Kitchen grew to include a larger restaurant area in 2005 and has served breakfast and lunch to travelers from that time to the present. Located on the main highway through the city of Tulsa, the restaurant receives many travelers who opt to stop for a meal.

Mama’s Kitchen is twenty-three miles away from the Countryside Cafe. There are a few similarities to the menus served by both restaurants, as homestyle fare is offered. The differences between the two restaurant businesses is found in the family-friendly dining-booth atmosphere of the Countryside Cafe, while Mama’s Kitchen has countertops and bar stools throughout. This makes seating for a family difficult and children are not able to reach the countertops on stools at Mama’s Kitchen, which creates discomfort for children.

Buddy’s Bar & Grill

Owned by Robert “Buddy” Gorman, Buddy’s Bar & Grill is a full-service bar with a small dining room attached. The restaurant is located six miles from the Countryside Cafe. Meals are served at Buddy’s Bar & Grill during lunch and dinner; however, the restaurant is not open for breakfast. Meals are geared toward grilled hamburgers, steaks and fried fish, while the bar menu is laden with appetizer choices served during happy hour each Tuesday afternoon. Robert Gorman is assisted by his sister, Babs, who acts as the lone server in the grill and is known for her fast service and quick wit, which customers find charming. Children are not allowed in the bar, but they can be served in the grill side of the restaurant. The children’s menu is limited to hamburgers or cheese sandwiches served with fries.

Howard’s Family Restaurant

Howard’s Family Restaurant serves breakfast, lunch and dinner in a small dining room attached to the golf country club on the outskirts of Tulsa. It is located ten miles from the Countryside Cafe. Most patrons of Howard’s Family Restaurant are golfers who want to enjoy a meal before or after playing golf. The restaurant is one of a chain of restaurants and, while the prices are higher than those of the other cafes and small restaurants in Tulsa, the restaurant is known by the national marketing of the parent company. Children are served a special kids’ play and dine menu and families are highlighted as the primary target of the chain.

Competitive Advantage

Countryside Cafe will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly-qualified team of the Countryside Cafe.

Marketing Plan

Brand & value proposition.

Countryside Cafe will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a delicious meal in a pleasant surrounding for the entire family.
• Countryside Cafe will offer special discounted pricing for first-responders in Tulsa, including police, fire and hospital staff. Doctors and nurses are also included.
• First-time visitors to the Countryside Cafe will receive a free dessert of their choice, which helps guests feel welcome and comfortable.
• Unbeatable pricing to its clients; they will offer the lowest pricing in the city.

Promotions Strategy

The promotions strategy for Countryside Cafe is as follows:

Word of Mouth/Referrals

Countryside Cafe has built up an extensive list of contacts over the years by providing exceptional service and expertise to their clients, including guests of all ages. The personal contacts and business associates will follow the new owners to the new cafe and help spread the word of Countryside Cafe.

Professional Associations and Networking

The new owners of the Countryside Cafe, Cheryl and Tammy, will join the civic organizations and trade networks to help build their cafe to its potential. They will become active in the committees for city celebrations, as well, to help build visibility of their cafe and raise awareness of their specialty menu items.

Print Advertising

The Countryside Cafe will send a direct mail flyer to each home and business in Tulsa in the two weeks prior to the launch of the restaurant. The flyer will invite everyone to participate in special discounted offers during the first month of business and offer a free dessert for each person who stops by to check out the area’s newest cafe.

Countryside Cafe will fully utilize their website. The website will be well organized, informative, and list all the services that Countryside Cafe provides. The website will also list their contact information and list their menu and pricing, along with delivery options. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “homestyle cafe” or “cafe near me,” Countryside Cafe will be listed at the top of the search results.

The pricing of Countryside Cafe will be moderate and below or on par with competitors so customers feel they receive excellent value when purchasing their products and services. Certain items, such as the childrens’ menu items, will be priced at a reduced profit margin in order to facilitate larger families that want to visit and can afford to do so with the reduced prices.

Operations Plan

The following will be the operations plan for Countryside Cafe. Operation Functions:

• Cheryl Nelson will be the co-owner and president of the company. She will oversee all business development and manage client relations.
• Tammy Overton will be the co-owner and vice president of the company. She will manage the operations and oversee all staff members.
• Tyler Grant will be the Office Manager who will manage the office administration, client files, and accounts payable.
• Tommy Tucker will be the maintenance employee who will provide all maintenance and repairs at the property.

Milestones:

Countryside Cafe will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease restaurant space
• 5/15/202X – Finalize personnel and staff employment contracts for the Countryside Cafe
• 6/1/202X – Finalize contracts for Countryside Cafe vendors and wholesale accounts
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Countryside Cafe restaurant
• 7/1/202X – Countryside Cafe opens its doors for business

The Countryside Cafe will be owned by Cheryl Nelson and Tammy Overton. Together they have over twenty years of experience in managing and operating a regional cafe and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable organizations.

Cheryl Nelson is the former manager of a family-owned restaurant and Tammy was the head staff person of a chain restaurant.Together, they have decided to bring a family friendly environment and homestyle, fresh foods to Tulsa. The menu will include breakfast, lunch and dinner meals, as well as popular favorites such as ice cream sundaes and homemade pies any time of day.

Financial Plan

Key revenue & costs.

The revenue drivers for Countryside Cafe are the fees they will charge to customers for their products and services.

The cost drivers will be the overhead costs required in order to staff Countryside Cafe. The expenses will be the payroll cost, rent, utilities, inventory, office supplies, and marketing materials.

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of restaurant customers per Month: 1,000
• Average revenue per Month: $25,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, cafe business plan faqs, what is a cafe business plan.

A cafe business plan is a plan to start and/or grow your cafe business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Cafe business plan using our Cafe Business Plan Template here .

What are the Main Types of Cafe? 

There are a number of different kinds of cafe businesses , some examples include: Take-Out Cafe, Restaurant Cafe, Casual cafe, and Coffee Shop.

How Do You Get Funding for Your Cafe Business Plan?

Cafe businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Cafe Business?

Starting a cafe business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

• Develop A Cafe Business Plan - The first step in starting a business is to create a detailed cafe business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  
• Choose Your Legal Structure - It's important to select an appropriate legal entity for your cafe business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your cafe business is in compliance with local laws.
• Register Your Cafe Business - Once you have chosen a legal structure, the next step is to register your cafe business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 
• Identify Financing Options - It’s likely that you’ll need some capital to start your cafe business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 
• Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 
• Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 
• Acquire Necessary Cafe Equipment & Supplies - In order to start your cafe business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 
• Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your cafe business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful cafe business:

• How to Start a Cafe

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20 Must-Visit Manga Cafés in Tokyo

SAIGO Tourism 50,453 Views

Do you know Manga cafés? Manga cafés are 24-hour Internet cafés where people can read manga in a relaxing environment. Most cafes provide additional services, such as TV, video games, and showers.

Over 70% of Manga cafes are used for overnight stays as an alternative to hotels. There are good reasons that Manga café has gained popularity all over Japan. This enjoyable and unique experience attracts travelers as well as the locals. Hundreds and hundreds of manga cafés are in Tokyo. What follows are the 20 best options for a comfortable stay.

1 Customa Café

Customa café is a chain of manga cafes that has expanded all over Tokyo. All booths with automatic locks promise a highly secure private space. In addition, it provides female customers with a much more relaxing time.

“Customa café is a Manga-Internet café which you can relax with a friendly and peaceful ambiance. Comics, magazines, the Internet, online games, movies, and animation are available! You can enjoy them in your private booth. We also offer an all-you-can-drink. A variety of drinks and our delicious meals will satisfy you. ”

Why not try our Launderette?

Some Customa cafés have launderettes. It costs about 200 yen for washing and 100 yen for drying clothes per 30 minutes. The facility is convenient for tourists who like to travel light. Even the Japanese use it when they miss the last train.

Customa Café Sangenchaya

Customa café Sangenchaya offers private booths. It is a lovely space to lie down for just relaxing. The stalls give you natural comfort and a fruitful time!

Customa café rents clothing for resting at the cost of 150 yen, which is Japanese-style home wear. You will feel more homely and relaxed.

Customa café Ueno

2. kaikastu club.

Kaikastu CLUB has got branches all over Japan. It serves a range of entertainment, including Karaoke and Billiard. One good news for females is that it has a female-only booth. When you feel the pinch, there is an attractive discount package that includes 50% discount for under 18’s on weekdays only. Here is the best budget lodge for you!

“Why not stay in our comfy booth having the look of Bali! You will make your day with a wide range of treats, including comics, magazines, online games, movies, and TV. Internet access is complimentary. A variety of contents will never allow you to be bored!”

Exclusive area for females only

All the rooms are locked by individual card keys. With high security, Kaikastu CLUB serves as a comfortable hideaway. It’s the best place to chill out.

We serve pampering treats, including Nano Care Steamer!

Kaikastu Club Ikebukuro

The admission fee is accessible for a limited period. The first 30 min is 181 yen. Every 10 min costs 67 yen (not including tax)

The price in the list does not include tax.

3. BOOK AND BED TOKYO

Tucked away in Book and Bed Tokyo, you will find a serene urban retreat. Our cafe has a luxury wall-to-wall library with over 1,700 books including of English. Relaxation begins here with your favorite book!

“While doing something favorite, I fell asleep!” Have you had such an experience before? Do you wish so? Yes, you can do it here. We promise to deliver a wonderful moment for you. ”

Indulge yourself in reading

You will be surprised our great choice of comics and magazines. If you are a tourist, you can also search where to visit tomorrow via free Internet. Armed with good books, you will never regret staying here.

HP : https://www.booking.com/hotel/jp/book-and-bed-tokyo.ja.html

4. Booth Net Café and amp: Capsule

Booth Net Café an amp opened in Feb 2015, which is the blend of net café with capsule hotel. Norwegian-style rooms with wooden floorings and nicely decorated walls are a charm. The deco is pretty stylish. An exclusive booth for female only is also available.

“We serve as a perfect escape with a modern open-café and comfy furniture. There are various booths to treat yourself for a special stay”

What if you missed the last train?

Our shower rooms and power rooms can refresh you. After refreshment, why not try our various entertainment facilities? TV and free Wi-Fi will make a memorable stay!

5. Japanese styl.cafe AKIBA

Seeking a real calm moment? Come in, chill out in Japanese style café! It was born from the Kyoto’s traditional inn. Designed with the Japanese relaxation, Zen, in mind, most foreign tourists fell love with us!

“Japanese styl.cafe AKIBA was launched in November 2005. “Nagomi” means a perfect relaxation, which brings you to a peaceful and comfortable rest. Savoring the nostalgic culture of the Japanese here, will make your day! Here is the one of the most innovative net cafés in Japan.”

Staff treat you with Japanese traditional clothing

Female staff are called “Nagomi chaya Musume” literally, it means that Nagomi accommodation’s daughters. The staff works in traditional clothing, Yukata or Kimono, which is very unique. Surrounded with a good taste of traditional deco, you can experience in Taishyo period of Japan, which is about 100 years ago. It makes an unforgettable exotic stay!

HP : nagomi-cafe.com

6 THE TERMINAL

There are a range of facilities including a drinks bar and free Wi-Fi, available for 24 hours. The café boasts good BGMs, which will sooth and relax you whilst surfing the Internet. Our comfy booths are especially popular amongst click workers. One of the exceptional offers is the drinks bar. If you are interested in beer, a wide rage of Japanese beer awaits you here. Go on. Treat yourself!

7. Comic Ann Polan x Polan

Comics Ann Polan x Polan is the first Internet café with a natural hot spa in Japan. There are a vast number of booths and comics.

“Polan means ‘relax and slow things down’ in Indonesian. So, we would love to relax our customers during their stay. Our motto is customer first. The ambience of the café calms you and sooths away your stress. Under partnership with the Hachiooji hot spa, we serve natural hot water. We want welcome you on your next getaway”

Relax after natural spa

After a spa experience, how about trying our comics out? Armed with a range of comics, it would be nice to while away an entire day.

8. Capsule Net

It was established in 2015 by the collaboration of Customer Café and Capsule net. With a good sauna and comfortable spa, it helps you to recover from tiredness after a long walk.

The spa is a large and clean with chic interior, in which the Jacuzzi and sauna will transport you to a different level of relaxation. If you seek a slice of indulgence, why not drop in?

9. Relaxation lounge Waai

A Unique manga café! Why? Waai is the place where authentic Italian cuisine is served. You will enjoy good hospitality.

“We improved our dishes on the 17th August. No dry pasta is used. Lunch set menu is ¥870 for 50 minutes on weekday only. Do not miss our mouth-watering meals!”

Stunning lunch

Besides our handmade pasta, fried rice with a burger is a real deal. It will fill you up with full satisfaction. A variety of drinks including espresso made from a famous Italian brand, and a variety of teas served with the finest leaves are highly recommended. The meal is delivered to your room if you like.

10. Aprecio Shinjuku Haijia

It is one of the most popular manga cafés, which has been expanding all over Japan. Shinjuku hijia has a wide range of booth including a theatre room. To make your time more enjoyable, it provides good entertainment facilities, such as darts and billiards. Just have a fun!

“Our warm welcome has attracted lots of customers. We offer the best service, providing a comfortable space for multiple purposes. We are confident in meeting individual needs.”

What else is here to do?

Besides absorbing yourself in comics or net surfing, you can enjoy darts and billiards! Surely it will give you a breath of fresh air. Take some time off from the hectic lives! Just try it out!

11. Gran Cyber Café Baguse Roppongi

Stylish café chain, Gran Cyber Cafe brings a vast number of customers into their doorsteps. It is located in the middle of the popular town. The highlight is a lovely cityscape views from our window seats.

“Our café will be different than any other you have experienced, providing a variety of potions for you. Our all booths including VIP, private, and female-only are nice. Besides a great number of comics and magazines, free movies, a variety of soft drinks and unlimited soft cream bar is available. For business purposes, we offer photocopier, fax machine and so on. Look no further. Just come in!”

Billiards and Golf game on the 3rd floor

There is an amusement room on the 3rd floor. Having enough space to accommodate a large group, the locals often use it for a second party, after indulging in comics, you may need a little bit exercise. Enjoy!

12. Wipe Yoyogi station north exit

Here is the place for gamers. Wipe Yoyogi has been registered as an official online game shop. Needless to say, the emphasis is on the quality of the games that they provide.

Game events are held

The 34th Net Café Battle Banquette is held in Wipe Yoyogi North exit café on the 8th August.

Recent fab! Board game is available

We hold events for board gamers.

13. AI Café AKIBAPLACE

It is situated in Akihabara where is a famous electric town. The café is a great, not only for shoppers but also for people who want to enjoy a variety of entertainment. They also serve inexpensive but tasty foods. All-you-can-eat restaurant includes unlimited ice cream. It makes your day.

“Al Café meets a variety of individual needs, providing manga, Internet, darts, karaoke and so on. You will find the time goes by quicker because our good entertainment facilities never get you bored. We frequently update our own content and hold special events. Why not get the most out of your time with us?”

New service! You can eat as much as possible

They offer delicious lunch includes top-notch Japanese curry. It is available from7 AM to Noon. Lunch of the day is a must-try.

14. Iwaikiya-IWAKI-

Iwaki was opened in 2007. They often hold interesting events. A brilliant alley of comics is a characteristic. If you wish, the shop staff will advise you how to find what you want. No wasting time! Indulgence starts straight away. What a nice service!

“All the rooms are private which was designed with the concept of “Your second home.” Whether you have tired from working or simply need to take some time off from a daily routine, our private booth serves as an oasis of calm. We also offer online games and movies, along with comics. Here is the right place for a little you time.”

Larger space than any others

You have many luggage? No worries! We offer a twin seat at the cost of a single seat. You can stretch your legs out. It is comfy.

910 is located in Ikebukuro. All rooms are private booths that make you feel more personal than a shared room in hostel. It guarantees that your stay turn into a real chill-out. There are a variety of offers includes a student discount.

“910 is a perfect Internet café for savoring your free time. A slice of manga indulgence awaits you.”

How to search DVD and Comics

If you want to save time for searching books, go to 910 website, just click the link and have a look. You will find your favorite immediately.

16. Mambo Plus Kanda

Mambo Plus is originated in Mambo which is one of the most popular café chain. As “Plus” indicates, Mambo Plus Kanda is more powerful and enjoyable than the original. It has a good reputation for good service, providing various facilities for business use.

“Mambo Plus will unwind you at wonderfully-designed rooms. Our comfortable space suits one who seeks a perfect hideaway with a choice of 3000 animations and 400 movies, you will never get bored. When you need some in urgent, just ask us. We stock enough things to meet what you want.”

Book room for your special event

We lend a room for a special event, such as a birthday party or a live show. Please feel free to contact the cafe.

17. Natural Café Nishi-Kasai

Natural Café stands in Nishi-Kasai. Wooden flooring and deco based on natural colour is pretty and attract lots of female customers. Their Twitter is updated regularly to inform you of exciting offers.

“I do recommend you to check our new offers on the official Twitter. All private booths have an individual key with high security. We offer 25,000 comics, 32inch wide TV and free online games. Here is especially handy for tourists to Disneyland. Please try it out!”

Disneyland is closer

Hotels on the grounds of Disneyland are very expensive. Natural Café is great for an inexpensive, but stylish stay near to a magical land.

18. Manga Kukan Tokyo-Koenji

Manga Kukan is of real character, providing workshops for manga writing. The kit for the workshop is free. If you seek something for a unique experience in Japan, here is the place to go. Skills level does not matter. Everyone can enjoy it!

“We have a comic studio. Kouenji café is smaller but stocked a full of valuable manga that may bring back memory of your childhood. 100% certain, you will get engrossed in our comics!”

Must-try comics are on shelves

Comics are carefully selected by the shop staff. It’s guaranteed that you will never regret an overnight stay at Manga Kukan Tokyo-Koenji.

19. Comic Buster-WILL BE Oimachi

It is a new type of manga café, located nearby Oimachi station. Comic Buster caters to those who not only read manga but those who want to be healed by cats. The cat cafés are on the 4th and 5th floor. Pretty cats transport you to a peaceful moment.

“Here is one of the budget manga cafés in the town. There are over 25,000 comics, separated between a smoking area and a non-smoking area. In the cat café, you will see lots of friendly cats. We boost about our special selection. Before or after playing with them, nice selections of comics treat you. Here is an exceptional café.”

Fantastic Cat café

Their unique service, Cat café with furnished with modern interior. If you are looking for something different, you’ve just found the right one. How about making an unforgettable memory with them?

20. Kona Café Yostuya Sanchyome

Kona Café is located nearby Yostuya Sanchyome station, adjacent to a DVD rental shop. There are five types of booth including a booth with massage chair. Shower room is compact but nice and clean. A variety of comics and magazines are available. It looks like a mini library at high school.

“Kona Café is situated in Shinjuku ward which is very convenient for shopping and sightseeing. The admission fee is just 100 yen. Our night package is on special offer.”

As Yotsuya is smaller than other towns, not so many people know about this Café. If you don’t want to be in a waiting list, here is the best place to veg out!

Manga café are all over Japan. I hope this helps you to find the best cafe for you. Enjoy a unique experience in Japan!

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• A Comprehensive Guide to Japan’s Manga Cafes: Embrace the World of Japanese Comics

Visiting Japan is an unforgettable experience, and if you’re a fan of manga or simply want to immerse yourself in Japanese culture, a visit to a manga cafe is a must. Manga cafes, also known as “manga kissa,” are unique to Japan and offer a cozy and relaxing space to enjoy your favorite comics, surf the internet, or even take a nap. In this comprehensive guide, we will explore the ins and outs of Japan’s manga cafes, to ensure you have all the information you need to make the most of your visit.

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What is a Manga Cafe?

A manga cafe, or “manga kissa,” is a Japanese establishment that offers a vast collection of manga (Japanese comic books) and graphic novels for visitors to enjoy. Manga cafes can be found in various sizes and styles, but they all share a common purpose: to provide a comfortable and quiet space for people to indulge in their love of manga. Most manga cafes are open 24 hours a day, making them a popular choice for locals and tourists alike. In addition to offering thousands of manga titles, these cafes also provide various amenities such as internet access, beverages, snacks, and even private rooms or booths.

How to Find and Choose a Manga Cafe

Manga cafes can be found throughout Japan, with a high concentration in major cities such as Tokyo, Osaka, and Kyoto. To find a manga cafe, you can search online or use a travel guidebook. Additionally, many train stations and tourist information centers have maps and listings of nearby manga cafes.

When choosing a manga cafe, consider the following factors:

• Location: Look for a cafe that is conveniently located near your accommodations or planned activities.
• Selection: Research the manga collection of each cafe to find one that caters to your interests and preferences.
• Amenities: Check for additional services such as private rooms, internet access, and food and drink options.
• Price: Compare prices of different manga cafes, as they can vary depending on location and services offered.

Using a Manga Cafe: Services, Prices, and Etiquette

Upon entering a manga cafe, you’ll be greeted by a staff member who will explain the pricing system and available services. Prices typically depend on the amount of time you plan to spend at the cafe, with options ranging from 30 minutes to several hours or even overnight stays. Some cafes offer membership programs, which can provide discounts for frequent visitors.

Services and amenities at manga cafes can include:

• A vast selection of manga and graphic novels
• Internet access and computer stations
• Private rooms or booths with comfortable seating
• Drinks and snacks, either included in the price or available for purchase
• Showers and toiletries for overnight stays

While visiting a manga cafe, it is essential to follow Japanese etiquette and the cafe’s rules. Some general guidelines include:

• Speaking softly and minimizing noise to avoid disturbing others
• Not taking photos of the manga or other patrons without permission
• Handling manga with care and returning them to their proper place
• Cleaning up after yourself and leaving the space tidy
• Not bringing outside food or drinks into the cafe

Making the Most of Your Manga Cafe Experience

To fully enjoy your time at a manga cafe, here are some tips and recommendations:

• Try out different manga genres to discover new favorites and broaden your understanding of Japanese culture.

Don’t hesitate to ask the staff for recommendations or assistance in locating specific titles.

• Utilize the internet access to research manga history, artists, and upcoming releases.
• If you plan to spend a significant amount of time at the cafe, consider reserving a private room or booth for added comfort.
• Take advantage of any complimentary beverages and snacks to enhance your experience.
• Strike up a conversation with fellow manga enthusiasts; you may make new friends and learn about different manga series from their recommendations.
• If you’re staying overnight, make use of the shower facilities and toiletries provided to freshen up before continuing your journey.
• Don’t forget to check out any events or promotions the manga cafe may be hosting, such as author signings or themed nights.

A visit to a manga cafe is an essential experience for anyone traveling to Japan, especially those with a passion for Japanese comics and pop culture. By following our comprehensive guide, you’ll be well-equipped to navigate the world of manga cafes and make the most of your visit. From discovering new manga genres to connecting with fellow enthusiasts, a manga cafe offers an unparalleled opportunity to dive deep into Japanese culture and create lasting memories. So, on your next trip to Japan, be sure to include a manga cafe on your must-visit list!

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Cafe Business Plan Template

Are you aspiring to open your own cafe but unsure of where to begin? Search no more! Our complimentary cafe business plan template is the ideal resource to kickstart your journey. This all-encompassing guide will lead you through the steps of crafting a robust business plan that paves the way for your triumph. Utilizing our adaptable template, you can tailor your plan to match your distinct vision and objectives, ensuring a confident launch for your cafe with a solid foundation in place.

Get the free business plan template here!

If you're looking to start a cafe and need a plan to get started, you're in the right place. This free business plan template is designed to help you create a comprehensive plan for your cafe that will guide you through the process of starting and growing your business.

Starting a cafe can be an exciting and rewarding venture, but it can also be challenging. With so many details to consider, it's easy to get overwhelmed. That's why a solid business plan is crucial for success. It will help you clarify your vision, outline your goals, and create a roadmap for achieving them.

Our cafe business plan template is designed to be easy to use, even if you have no previous business ownership experience. It includes all the sections you need to create a comprehensive plan, including:

Executive summary: This section provides an overview of your cafe, including your mission statement, products or services, target market, and financial goals.

Company description: This section provides more detailed information about your business, including its legal structure, ownership, and management team.

Market analysis: This section analyzes your target market and the competition in your industry. It includes information about your ideal customer, your competitors, and the overall market size and trends.

Products: This section outlines your cafe products, including any unique spin on them, and what impact you expect them to have.

Sales and marketing plan: This section outlines how you plan to reach and sell to your target market. It includes your pricing strategy and promotional tactics.

Financial projections: In this section, we provide real examples of real cafe financial projections that show you exactly what you should include about your financial projections in your business plan.

Funding request: If you need funding to start or grow your business, this section will help you outline your funding needs and present your plan to potential investors or lenders.

Our cafe business plan template is completely customizable to fit your specific needs. You can add or remove sections as needed and fill in the details that are most important to your business. The template includes helpful tips and guidance throughout, as well as examples of completed sections to help you get started.

To access the free cafe business plan template, simply enter your email address and name in the form provided. You will receive a link to download the template.

With this free cafe business plan template, you will have the tools you need to create a comprehensive plan for your cafe. Whether you're just getting started or looking to take your business to the next level, a solid plan is the key to success. Get started today!

Cafe Business Plan Outline

I. Executive Summary

- Brief overview of the business idea, target market, and goals

II. Market Analysis

- Description of the coffee market, including trends and competitors

- Analysis of target customer demographics and their coffee habits

III. Business Concept

- Description of the coffee shop's unique selling proposition and concept

- Details of the menu offerings and any special features or services

IV. Marketing Strategy

- Overview of marketing and advertising efforts, including social media, promotions, and local events

- Analysis of pricing strategy and how it will attract customers

V. Operations Plan

- Description of the day-to-day operations, including staffing, scheduling, and inventory management

- Discussion of any technology or equipment needs and how they will be procured

VI. Financial Plan

- Projections for start-up costs, ongoing expenses, and revenue

- Breakdown of funding sources, such as loans or investments

- Discussion of the target profitability and growth potential for the business

VII. Management Team

- Brief descriptions of key management members and their experience

- Discussion of any partnerships or strategic relationships

VIII. Conclusion

- Summary of key points and future plans for the business

Cafe Business Plan Frequently Asked Questions

Q: Why is a cafe business plan essential?

A cafe business plan serves as a roadmap for your venture. It assists in identifying your target market, understanding the competitive landscape, and projecting your finances. Crafting a business plan enhances your insight into your cafe business and improves your chances of success.

Q: What should be incorporated into a cafe business plan?

A cafe business plan should encompass an executive summary, company description, market analysis, product lineup, sales and marketing strategy, financial projections, and funding request. Each of these sections should be customized to suit your specific cafe.

Q: What is the ideal length for a cafe business plan?

The length of a cafe business plan can vary, but it typically falls between 25 and 35 pages. It's important to include all necessary details while avoiding overwhelming the reader with excessive information.

Q: Is it necessary to hire a professional to draft my cafe business plan?

While it's not obligatory to engage a professional for writing your cafe business plan, it can be advantageous if you lack experience in creating business plans. Alternatively, you can utilize templates and online resources to guide you through the process.

We Know a Good Business Plan When we See One

Collectively, our team has reviewed thousands of business plans and has nearly 20 years of experience making SBA loans. We've also helped more than 50,000 businesses create financial projections across many industries and geographies.

Adam served as Executive Director for a SBA microlender in Indiana for over 10 years helping businesses and reviewing thousands of business plans.

Grace has built hundreds of custom financial models for businesses as well as our projection templates which are used by thousands of businesses every year.

Kyle served as an SBA loan officer for 7 years working directly with startups and business owners to review their business plans, projections, and prepare their loan package.

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Noah takes the world

How to stay at a manga cafe (internet cafe) in japan.

The Complete Guide to Staying Overnight at a Japanese Manga Cafe

Traditionally, when travelers think of cheap accommodation, they think of hostels. Although there are cheap hostels all across Japan, manga cafes, also referred to as internet cafes, are actually the cheapest accommodations in the country. They are even more accessible, too, as they are located in some of the country’s most remote corners.

You might be apprehensive at first to stay overnight in a manga/internet cafe. You might think staying in an internet cafe means laying across chairs in a Starbucks. However, that is not the case in Japan. There is a large network of these cafes across the country with great amenities.

In this article, I will share why you should stay at a manga cafe and explain the process for checking into one. I will tell you how to find these cafes and how you can stay at one without knowing Japanese.

Love Japan? Read my Ultimate Japan Bucket List: The Best Thing to Do in Every Prefecture

Hi. I am Noah Takes The World. I traveled to every prefecture in Japan while teaching English in Japan for one year. If it weren’t for manga cafes, there would have been no way I could have afford to travel so much on a teacher’s salary. 

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This post may have affiliate links. I receive a small percentage if you book a hostel or attraction through my recommended links. This is at no extra cost to you and helps me reach my goal of becoming a full-time digital nomad.

What are Manga Cafes?

Manga cafes are places where you can read manga (Japanese comics) and access the internet. Some people simply refer to manga cafes as internet cafes. The term manga cafe does not fully represent these spaces, as some cafes also offer karaoke, pool, and darts. 

If you stay at a manga cafe, you can access an unlimited drink bar and soft-serve ice cream. You can take a shower here as well and buy food. So, manga cafes are an attractive place for travelers to stay once the trains in Japan stop running at midnight.

Why Should I Stay at a Manga Cafe in Japan?

I primarily stay at manga/internet cafes because of the cost. Manga cafes are not as private as hotel rooms and are not as social as hostels. However, manga cafes are the cheapest place in the country to get some sleep.

Besides the cost, you should stay at a manga cafe because they are convenient and can be found all across the country, even in rural areas. Manga cafes eliminate spending days researching where to stay. 

There are locally-owned manga cafes in larger cities, but the Japanese internet cafe industry leader is Kaikatsu Club. They operate hundreds of internet cafes across the country, even in the most remote areas. 

Staying at a Kaikatsu Club is a little bit more expensive than staying at locally operated manga cafes, but they have great amenities, like laundry machines and free towels. They are also typically in better shape than local cafes. 

How Do You Find Manga Cafes?

• Open Google Maps.
• Zoom into the area where you want to stay.
• Search for Kaikatsu Club.
• If you want to stay at a cheaper local manga cafe, you can simply search “internet cafe.” I generally only stay at local manga cafes if there are no Kaikatsu Clubs in the area, which is rare. I have found that Kaikatsu Clubs are cleaner and have better amenities than local cafes. 
• Stay at the Kaikatsu Club that fits best with your itinerary.
• For example, if you are coming to Hiroshima from Fukuoka, you will want to stay at the Kaikatsu Club located closest to Hiroshima Station since Hiroshima Station is a stop on the Shinkansen (bullet train) from Kyushu. 

How Do You Check Into a Manga Cafe?

The first time you visit a manga cafe is a little complicated. You will have to follow a similar process as checking into a hotel. You will present an identification and usually need to write down your contact information. Once you are registered in their system, you will receive a card that can be used each time you come into that cafe.

At Kaikatsu Club, once you have this card, you can get into any of the hundreds of locations across Japan. If you are staying at a local internet cafe, you will have to register each time you visit one since they are not connected to a large network. 

You might need to write your name in Katakana to register to stay at a manga cafe. Katakana is the Japanese writing system for writing foreign loan words. Just use this Katakana name converter site . 

Do I Need to Speak Japanese to Stay at a Manga Cafe in Japan?

You don’t need to speak Japanese to stay at a manga cafe, but you do need access to a good translation app. You can normally expect Japanese staff to speak English at hostels and hotels because they have many foreign customers. 

This is not usually the case at manga cafes. Since very few clients are foreign visitors, you should not expect the staff to be fluent in English. Luckily, you can normally get by without much Japanese after you register during your first stay. 

At many Kaikatsu Club locations, you check in on a computer monitor, and there is an English language option. If there is not a computer check-in, go to the front desk. On the front desk, they will have a menu with the prices. Just point to the package you want and say, “Kore wa, onegaishimasu,” which just means, “This one, please.”

If you forget this phrase, chances are the staff will try very hard to understand your English. Most likely, someone on the staff will understand. They will pull out their phones and use a translator app if they don’t.

One time, I had trouble checking an internet cafe because of the language barrier. This was in a very rural prefecture. However, once I showed the staff I could communicate using Google translate, they were very friendly and let me stay. 

How Much Does It Cost to Stay at a Manga Cafe in Japan?

Manga cafes charge based on how many hours you stay. So, you always pay upon leaving the cafe. Normally, you can stay anywhere from 30 minutes to 24 hours. Typically, cafes in bigger cities and near major train stations will be a few hundred yen more expensive than cafes in more suburban areas.

Manga cafes are also priced based on what package (the type of seating) you choose. The cheapest rates are for seats only. Typically, you get a little cubicle with a chair. These are more meant for travelers who want to read manga and sit for a few hours. 

If you want to stay overnight at a manga cafe, you should get a semi-private booth with a flat mat and PC. These booths are ideal for sleeping, but they fill up the fastest. If you cannot get a flat mat, some internet cafes have semi-private rooms with reclining chairs that can also be used for sleeping.

I call these rooms semi-private because there are walls on each side of the cubicle, but they do not reach the ceiling. So, you can hear your neighbors next to you, especially if they are moving around or sleeping.

For 6 hours or less, you should expect around 1,500 yen for a semi-private booth. For 8 hours, the best deals fall under 2,000 yen. For 10 hours or more, anywhere up to 3,000 yen is common. You pay about 200 yen more on weekends for each package price. 

Do Manga Cafes Have Completely Private Rooms?

If you want more privacy than the semi-private booth, some Kaikatsu Clubs have private rooms that come with a lock key. The private rooms are about the same size as the booth, but the door locks and the walls extend to the ceiling. Private room rates are typically 500 yen more than a semi-private booth. 

How Can I Check the Price of a Manga Cafe in Japan?

It is very easy to check the price of a Kaikatsu Club, and it is important to do so if you want to save the most money.

To check the price of a specific Kaikatsu Club location, follow the steps above for “How do you find manga cafes.” Once you have found a Kaikatsu Club, click the link to kaikatsu.jp to see the pricing table. The site will be in Japanese, so you might need to download the Google Translate extension .

Also, I like to check the price beforehand because it affects which Kaikatsu Club I visit. For example, in Hiroshima, there are two Kaikatsu Clubs, only 4 minutes away from each other , but they have different prices and packages.

When Should I Stay in a Manga Cafe Over a Hostel?

You should stay in a manga cafe when you want to maximize savings using a JR Pass. JR passes allow unlimited train rides for a set period in a specific region of the country. Rail passes are expensive and only cost-effective if you want to go long distances.

I love staying at manga cafes because they help me save hundreds of dollars with my rail pass. I would spend the day sightseeing or hiking, and then at night, I would take the train to my next destination and find a Kaikatsu Club nearby to take a quick rest.

An example of maximizing your rail pass is taking the Shinkansen from Tokyo to Nikko National Park for the day. Then, around 7 or 8 pm, take the Shinkansen to reach Koriyama. Once in Koriyama, you can stay at a manga cafe for 8 hours before going to the stunning Goshikinuma Ponds the next day.

When Should I Stay at a Hostel Over a Manga Cafe?

Visiting Japan? Read: How to Spend 48 Hours in Tokyo With Only $100 and The five best hostels for solo travelers

I did not always stay at manga cafes during my travels to every prefecture in Japan. Sometimes, it is more convenient and cost-effective to stay at a hostel. When visiting a large city over multiple days, I recommend staying at a hostel, not a manga cafe.

For instance, you are taking a 3-day trip to Kyoto , one of the most idealistic cities in the country. If you stay at a manga cafe, you cannot leave your luggage there once you check out for the day. You would have to rent a locker at the train station, which would eat away at your savings.

If you are staying in the same city during your trip, it is more convenient to have a place where you can store your luggage.  You will also probably sleep longer if you stay at a hostel too, since hostels do not have any hourly fee like manga cafes do.

noahshoaf27

How To Write a Business Plan for Cafe and Bookstore in 9 Steps: Checklist

By henry sheykin, resources on cafe and bookstore.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Are you dreaming of opening your own cafe and bookstore? It's a popular business model that combines the love for literature with delicious treats. According to recent statistics, the cafe and bookstore industry is experiencing steady growth, with an increased demand for cozy reading spaces and unique dining experiences. In this blog post, we'll guide you through the essential steps to write a comprehensive business plan for your cafe and bookstore venture.

The first step in writing a business plan is to identify your target market. Who are your ideal customers? Are they book lovers, coffee enthusiasts, or both? Understanding your target audience will help shape your offerings and marketing strategies.

Next, conducting market research is crucial to assess the demand for your cafe and bookstore in the chosen location. Gather information about the local community, competitors, and potential customer preferences. This will give you valuable insights to make informed decisions.

Analyze the competition to determine your unique selling proposition (USP). What sets your cafe and bookstore apart from others? It could be your book selection, the cozy ambiance, or the unique combination of food and literature. Highlighting your USP will help you attract customers and stand out in a crowded market.

Don't forget to thoroughly analyze your startup costs and create financial projections. Consider expenses such as rent, inventory, equipment, and staff wages. Creating a realistic budget and forecasting your revenue streams will help you plan your finances effectively.

With a clear understanding of your target market, competition, and financials, it's time to develop a business strategy and marketing plan. Outline your goals, objectives, and tactics to attract and retain customers. Consider online marketing, community events, author signings, and book clubs as part of your marketing efforts.

Funding is often a vital aspect of starting a cafe and bookstore. Explore different options such as bank loans, investors, or crowdfunding platforms. Present your well-structured business plan to potential funders and convince them of the profitability and sustainability of your venture.

Selecting a suitable location is critical for the success of your cafe and bookstore. Look for an area with high foot traffic, a vibrant community, and a potential customer base. The right location will attract more customers and increase your chances of success.

Lastly, don't forget to obtain the necessary permits and licenses. Contact local authorities to ensure you comply with all legal requirements for running a cafe and bookstore. This will prevent any unnecessary legal issues and sanctions in the future.

By following these steps and incorporating your unique vision, you'll be well on your way to creating a business plan for a thriving cafe and bookstore. Embrace the opportunity to provide a cozy haven for book lovers and coffee enthusiasts alike, and watch your dream turn into a reality.

Identify Target Market

Identifying your target market is a crucial step in creating a successful business plan for your cafe and bookstore. Understanding who your ideal customers are will help you tailor your products, services, and marketing strategies to meet their specific needs and preferences.

When identifying your target market, consider the following factors:

• Demographics: Start by analyzing the demographic characteristics of your potential customers such as age, gender, occupation, education level, and income. This information can give you insights into their purchasing power and preferences.
• Psychographics: Dive deeper into understanding the psychographics of your target market, including their interests, hobbies, lifestyle choices, and values. This knowledge will help you create a unique and appealing experience that resonates with them.
• Market Segmentation: Consider dividing your target market into distinct segments based on common characteristics, behaviors, or needs. This will allow you to better tailor your offerings and marketing messages to each segment.

Tips for Identifying Your Target Market:

• Conduct surveys or interviews with potential customers to gather feedback and insights about their preferences and expectations.
• Use social media analytics and online tools to analyze the demographics and interests of your current followers or subscribers, if applicable.
• Research existing cafes, bookstores, and similar businesses in your area to understand their target market and identify any gaps or opportunities.
• Consider partnering with local libraries, schools, or book clubs to gain a better understanding of the reading habits and preferences of your target market.

By clearly identifying your target market, you can tailor your cafe and bookstore's offerings and marketing strategies to effectively reach and engage with your ideal customers. This will ultimately increase your chances of success and create a loyal customer base.

Conduct Market Research

Before diving into the planning process for your cafe and bookstore, it is crucial to conduct thorough market research. Market research will provide you with valuable insights into the demand, potential customers, and competitive landscape of your proposed business. Here are some important steps to take when conducting market research:

• Identify your target audience: Clearly define who your ideal customers are. Are they book enthusiasts, students, or working professionals? Understand their preferences, needs, and behaviors.
• Analyze the demand: Determine the demand for a combined cafe and bookstore in your local area. Assess if there is an existing customer base or an untapped market.
• Study the competition: Identify other cafes and bookstores in your area. Analyze their offerings, pricing, target audience, and customer feedback. Identifying your competitors will help you highlight your unique selling proposition (USP).
• Analyze industry trends: Stay updated on the latest trends and innovations in the cafe and bookstore industry. This knowledge will give you a competitive edge and allow you to adapt your business strategy accordingly.
• Survey potential customers: Conduct surveys or interviews with your target audience to gather insights. Ask questions about their preferences, pricing expectations, and preferences for cafe and bookstore experiences.
• Analyze online presence: Study the online presence and reputation of potential competitors and other similar businesses. This research will help you identify gaps in the market and areas where you can stand out.

Tips for Conducting Effective Market Research:

• Utilize online tools and resources: Make use of online platforms, such as social media analytics tools and industry-specific websites, to gather data and analyze trends.
• Network with industry professionals: Attend industry events, conferences, and meetings to connect with experts and gain valuable market insights.
• Consider hiring a market research firm: If you have the budget, consider outsourcing your market research to professionals who can provide comprehensive analysis and insights.
• Regularly update your research: Market dynamics can change rapidly. It is important to continuously monitor and update your market research to stay ahead of the competition.

By conducting thorough market research, you will have a solid understanding of your target audience, the demand for your cafe and bookstore, and the competitive landscape. This knowledge will guide your decision-making process and help you create a business plan that caters to the needs of your potential customers.

Analyze Competition

When starting a cafe and bookstore, it is crucial to thoroughly analyze the competition in your area. By understanding your competitors, you can identify gaps in the market and opportunities for differentiation.

Here are some important steps to help you analyze the competition:

• Identify direct competitors: Begin by identifying other cafes and bookstores in your vicinity. Consider their offerings, such as the range of books they carry, the type of food and beverages they serve, and any additional services they provide.
• Evaluate their strengths and weaknesses: Take a closer look at what makes your competitors successful and where they may be falling short. This can help you identify areas where you can excel and attract customers.
• Research their target market: Understand who their primary customer base is and how they cater to their needs. This information can help you refine your own target market and tailor your offerings accordingly.
• Assess pricing strategies: Analyze how your competitors price their books and food items. Determine whether they offer discounts or loyalty programs and consider how you can set competitive yet profitable prices.
• Study customer reviews and feedback: Read online reviews and gather feedback from customers who have visited your competitors. This insight can provide valuable information about what customers appreciate and what they find lacking in similar establishments.

Tips for Analyzing Competition:

• Visit your competitors in person to experience their ambiance, customer service, and menu offerings.
• Stay updated on industry trends and innovations by attending trade shows and conferences related to cafes, bookstores, and the hospitality industry.
• Join local business networks and associations to connect with industry professionals and gain insider knowledge about your competitors.
• Consider conducting surveys or focus groups with potential customers to gather their preferences and opinions about existing competitors.

By thoroughly analyzing the competition, you can gain valuable insights that will help you differentiate your cafe and bookstore, attract your target market, and provide a unique and appealing experience for your customers.

Define Unique Selling Proposition

A unique selling proposition (USP) is the factor that sets your cafe and bookstore apart from your competitors and makes it stand out in the market. It is a key element in attracting customers and creating a loyal customer base. When defining your USP, consider the following:

• Identify your niche: Determine what makes your cafe and bookstore unique within the industry. Is it your collection of rare books, your cozy and inviting atmosphere, or your specialty coffee blends? Understand what sets you apart and target a specific audience who values those unique features.
• Showcase your expertise: Highlight your knowledge and passion for books and literature. Position your cafe and bookstore as a go-to place for book lovers by offering recommendations, hosting author events and book clubs, and creating a welcoming environment for literary discussions.
• Emphasize the convenience factor: In addition to offering a carefully curated book selection, make sure to focus on the convenience of having a cafe on-site. Provide comfortable seating areas, free Wi-Fi, and a menu of delicious coffee, tea, and snacks. Promote the idea of customers being able to browse and read books while enjoying their favorite beverage.
• Deliver exceptional customer service: Stand out from your competition by providing exceptional customer service. Train your staff to be knowledgeable about your books and menu offerings, and ensure they are friendly and attentive to customers' needs. Dedicate yourself to creating a memorable and personalized experience for every visitor.
• Research your target market to understand their preferences and interests, allowing you to tailor your unique selling proposition specifically to their needs.
• Regularly assess and adapt your USP to stay relevant and competitive in the ever-changing market.
• Showcase your USP through your branding, marketing materials, and online presence to create a consistent and memorable image for your cafe and bookstore.

Defining and effectively communicating your unique selling proposition is crucial for attracting customers and setting your cafe and bookstore apart from the competition. Invest time and effort into understanding your target market, showcasing your strengths, and delivering outstanding customer experiences to establish your business as a top choice among book-loving enthusiasts.

Determine Startup Costs And Financial Projections

Once you have identified your target market, conducted market research, analyzed the competition, and defined your unique selling proposition, it's time to delve into the financial aspect of your cafe and bookstore business. Determining startup costs and financial projections is essential for developing a solid business plan and ensuring long-term success.

1. Calculate startup costs:

• Estimate the costs of acquiring or renting a suitable location for your cafe and bookstore.
• Include expenses related to remodeling or renovating the space to align with your vision and provide a cozy atmosphere for customers.
• Consider the cost of purchasing inventory, including books, coffee, tea, and other food items.
• Factor in the cost of equipment, such as coffee machines, shelving units, furniture, and kitchen appliances.
• Don't forget about marketing and advertising costs, including creating a website, designing a logo, and running promotional campaigns.
• It's also crucial to account for licensing and permit fees, as well as legal and professional services.
• Consider getting quotes from multiple vendors and contractors to accurately assess costs.
• Be realistic and account for potential unforeseen expenses by including a contingency budget.

2. Develop financial projections:

• Project your monthly revenue by estimating the average number of books and food items sold, as well as the average price per item.
• Estimate your monthly expenses, including rent, utilities, inventory purchases, salaries, and marketing costs.
• Calculate your break-even point, which is the point at which your total revenue equals your total expenses. This will help you understand how many sales you need to make in order to cover costs.
• Create a financial forecast by projecting your revenue and expenses over a period of one to three years.
• Use financial software or consult with an accountant to ensure accuracy and clarity in your projections.
• Consider various scenarios, such as best-case and worst-case scenarios, to prepare for potential fluctuations in sales and expenses.
• Regularly review and update your financial projections as your business grows and evolves.

3. Seek professional advice:

It's recommended to consult with a financial advisor or accountant who specializes in small businesses. They can provide valuable insights and guidance on determining the most accurate startup costs and financial projections for your cafe and bookstore.

Create A Business Strategy And Marketing Plan

Once you have identified your target market, conducted thorough market research, analyzed your competition, and defined your unique selling proposition, it's time to create a solid business strategy and marketing plan to ensure the success of your cafe and bookstore.

Creating a business strategy involves determining the overall direction and goals for your business. This includes deciding on the key strategies and tactics that will help you achieve those goals. Your business strategy should align with your target market and unique selling proposition.

When it comes to your marketing plan, it is crucial to develop a comprehensive strategy that effectively promotes your cafe and bookstore to your target audience. This plan should include various marketing tactics that will help you reach and engage with your customers.

To create an effective business strategy and marketing plan, consider the following tips:

Define your brand:

Identify marketing channels:, create a content strategy:, set a budget:, establish metrics for success:.

By creating a comprehensive business strategy and marketing plan, you will be well-equipped to attract and retain customers and drive the success of your cafe and bookstore.

Secure Funding Or Investment

Securing funding or investment is a crucial step in bringing your cafe and bookstore business to life. This financial support will provide you with the necessary capital to cover startup costs, purchase inventory, and sustain your operations until you start generating profits. Here are some important considerations:

• Calculate your funding needs: Determine the exact amount of money you will require to launch and sustain your business for at least the first year. This should include expenses such as lease payments, equipment purchases, initial inventory, employee wages, marketing costs, and contingencies.
• Consider different funding options: Explore various funding sources such as personal savings, loans from friends or family, traditional bank loans, small business grants, crowdfunding platforms, and angel investors. Each option has its own requirements, benefits, and risks, so carefully evaluate which one aligns best with your business goals and circumstances.
• Prepare a comprehensive business plan: Craft a detailed and professional business plan that clearly showcases your concept, market potential, revenue projections, expected return on investment, and your plan for repaying any loans or investments. This will demonstrate your preparedness and commitment to potential investors or lenders.
• Seek professional assistance: If you are new to securing funding or investment, consider consulting with financial experts, business advisors, or mentors who can guide you through the process and help you present your case effectively. Their experience can be invaluable in navigating the complexities of securing financial support.
• Highlight the unique aspects of your cafe and bookstore business that make it a promising investment opportunity, such as your curated book selection, community engagement initiatives, or potential for online sales.
• Prepare a strong pitch or presentation that clearly communicates the value proposition and potential profitability of your business. Practice and refine your pitch to make a compelling case to potential investors.
• Be prepared for negotiations and be open to compromises. Investors may have their own expectations and conditions, so find a balance that aligns with your vision while still attracting the necessary funding.

By securing funding or investment, you will have the financial resources to turn your cafe and bookstore dream into a reality. Take the time to plan strategically, explore various funding options, and present a comprehensive business plan to attract potential investors or lenders. With the right financial backing, you can confidently move forward and bring your unique cafe and bookstore concept to life.

Select A Suitable Location

Choosing the right location for your cafe and bookstore is crucial to the success of your business. The location you select should complement your target market and attract the kind of customers you are aiming to serve. Here are some important factors to consider when selecting a suitable location:

• Demographics: Research the demographics of the area where you plan to open your cafe and bookstore. Consider factors such as the age group, income level, and interests of the local population. This information will help you determine if the area has a potential customer base that aligns with your target market.
• Foot Traffic: Look for a location with high foot traffic, especially in areas frequented by your target customers. A bustling neighborhood, a busy shopping area, or a college campus can be ideal places to set up your business.
• Competition: Assess the presence of any competing cafes, bookstores, or similar businesses in the area. While some level of competition can indicate a healthy market, it's important to evaluate whether the area already has enough establishments catering to the same customer base.
• Accessibility and Parking: Consider the ease of access to your cafe and bookstore for customers, especially in terms of public transportation and parking facilities. A location with ample parking spaces or proximity to public transit can encourage more people to visit your business.

Tips for Selecting a Suitable Location:

• Visit different potential locations at different times of the day to observe foot traffic and assess the overall ambiance.
• Consider the proximity to other complementary businesses, such as art galleries, theaters, or community centers, that can attract potential customers.
• Ensure that the location you choose meets the zoning requirements for operating a cafe and bookstore.
• Take a close look at the condition of the space, including amenities like restrooms, electricity supply, and overall maintenance.

Ultimately, your selected location should align with your brand image and provide a welcoming environment for your customers. Take the time to thoroughly research and evaluate different options before making a final decision on the perfect place for your cafe and bookstore.

Obtain Necessary Permits And Licenses

Obtaining the necessary permits and licenses is a crucial step in opening a cafe and bookstore. It ensures that your business operates legally, adheres to local regulations, and meets health and safety standards. Here are some important permits and licenses you may need to acquire:

• Business License: Contact your local government or municipality to obtain a business license. This license allows you to legally operate your cafe and bookstore within the designated area.
• Food Service Permit: If you plan to serve food and beverages, you will likely need to acquire a food service permit. This ensures that your establishment follows proper food handling and hygiene practices.
• Liquor License: If you plan to offer alcoholic beverages, you will need to apply for a liquor license. Note that the requirements and regulations for obtaining this license may vary depending on your location.
• Zoning Permits: Check with your local zoning department to determine if your chosen location is zoned for both a cafe and bookstore. You may also need to obtain specific permits related to zoning requirements.
• Signage Permits: If you plan to display exterior signs, you may need to obtain signage permits. These permits ensure that your signage adheres to local guidelines and does not obstruct public view or safety.
• Music and Entertainment Licenses: If you plan to host live music or other forms of entertainment, you may need to acquire licenses for copyright and performance rights.
• Research the specific permits and licenses required in your area and create a checklist to ensure you have all the necessary documentation.
• Consult with a local attorney or business advisor who can guide you through the process and help you navigate any complex legal requirements.
• Be prepared for the application process, as it may involve submitting paperwork, paying fees, and undergoing inspections or background checks.
• Allow ample time for the permit and license acquisition process, as it can vary in duration depending on your location and the specific requirements.

Writing a business plan for a cafe and bookstore requires careful consideration and planning. By following the nine steps outlined in this checklist, entrepreneurs can develop a comprehensive plan that addresses the key aspects of starting and running a successful business in this industry.

• Identify the target market and conduct thorough market research to understand customer preferences and demand.
• Analyze the competition to identify opportunities for differentiation and create a unique selling proposition.
• Determine startup costs and financial projections to ensure adequate funding and profitability.
• Create a comprehensive business strategy and marketing plan to guide the operations and promotion of the cafe and bookstore.
• Secure funding or investment to support the establishment and growth of the business.
• Select a suitable location that caters to the target market and provides convenience and comfort.
• Obtain the necessary permits and licenses to comply with legal requirements.

With careful planning, a cafe and bookstore can thrive by offering a curated selection of books alongside a cozy cafe environment. By integrating e-commerce capabilities, the business can expand its reach and provide additional convenience for customers. Overall, a well-executed business plan can set the foundation for a successful venture in the cafe and bookstore industry.

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Author's Profile

• Architecture

Russian Constructivism: from Brand to Reality

• Text & photos: Natalia Melikova

[This essay was written for  La città d’acciaio. Mosca costruttivista 1917-1937 . This is the first time the essay is being published in its original English.]

This City Day publicity and branding campaign is confirmation that on an official level, the avant-garde is recognized as a significant movement. This is not a singular instance as Russia has shown off its avant-garde legacy on the global stage during recent Olympic Games. Several minutes during the 2014 winter games opening ceremony in Sochi were dedicated to the avant-garde. In 2016, the Russian team at the summer games in Rio sported avant-garde inspired uniforms (fashioned after Alexander Rodchenko’s posters and Varvara Stepanova’s designs). The new uniforms were presented at the State Tretyakov Gallery in front of a hall featuring a recreation of the 1921 OBMOKhU exhibition, the early experiments of the Constructivists on full display at this important PR event for the Olympic team. "The Russian avant-garde is one of the most famous and vivid pages in the history of Russian art," noted Alexander Zhukov, president of the Russian Olympic Committee. "But the main thing is that this is the avant-garde, and therefore, in such a uniform it’s impossible to be behind, you can only be ahead, be leaders.” 4 In the Olympic context, the avant-garde conveyed the notion of being at the forefront — after all, coming in first place is important for sports competitions. One of the Olympic athletes praised the aesthetics of the design, as well as its emphasis that it is the national style: "It is very different from others, it's very recognizable. And most importantly, it's clear that it’s Russian, it’s ours." 5 From such enthusiasm for the avant-garde — its aesthetics, its significance and continuing relevance — one could draw the conclusion that in Russian society, the avant-garde is well-received. Unfortunately, as reality shows, while the avant-garde art brand is readily exploited, avant-garde architecture does not enjoy the same popularity.

During the City Day celebrations, one of the posters seen all around Moscow featured the Shukhov Tower, with the proud words “An engineering project known all over the world.” 6 Just three years ago, the tower was threatened with demolition sparking a massive local and international campaign demanding its protection and preservation. For over thirty years, the tower has not — at minimum — been treated for corrosion. This year the tower celebrated its 95th anniversary having not once undergone a comprehensive restoration. Though demolition of “the Eiffel Tower of the East,” as the tower was nicknamed during the campaign to save it, was cancelled, this victory was short-lived. The tower continues to corrode and is now resting on an internal support structure built in 2016 as an emergency measure to stabilize the tower, with some experts concerned that this structure may in fact damage it. A symbol of Russian television and radio, and revered around the world for its engineering ingenuity and beauty, it is by all accounts ignored at home by the authorities. Future plans for the tower are unclear, and a sense of urgency to finally carry out a much overdue restoration is lacking. The Russian Shukhov Tower Foundation headed by the great-grandson of the famed engineer Vladimir Shukhov, along with local and foreign specialists in metal structures are ready and willing to participate, but are shut out of the process deciding the fate of the tower. Yet the tower makes every list as an iconic monument of architecture. During the City Day celebrations, a replica of the Shukhov Tower decorated Tverskaya Street as an “art object,” 7 while the real tower continues to rust away in the Shabolovka district.

Another poster that is part of the “Moscow Builds” theme features a portrait of Konstantin Melnikov, proclaiming “Muscovite Konstantin Melnikov — an outstanding Russian architect of the twentieth century.” 8 Melnikov indeed left a distinct mark on Moscow, his buildings being some of the most well-known avant-garde monuments. But again there is a clear contradiction in professing that Melnikov is an outstanding architect, and taking a look at the fate of his buildings. The Svoboda, Burevestnik, and Frunze clubs have been extensively reconstructed. The concept of authenticity in restoration work not properly understood, such heavy-handed approaches cause irreversible damage. In the Russian context, the word “restoration” is used loosely, as is the case with the Rusakov Workers’ Club. It was reopened in 2015 with much fanfare since not every day an avant-garde monument is given a second chance at life. Even Moscow Mayor Sergei Sobyanin attended the opening, remarking that “This is a unique monument that has not only been restored, but also adapted for the needs of a theater outfitted with the most modern equipment.” 9 Prior to the beginning of renovation work in 2012, the building was in poor condition and had even been twice included on the World Monuments Watch list of the world’s most endangered monuments as far back as 1998 and 2000. Officially a project for the “reconstruction, restoration, and adaptation” of the building to be used as a theater, such wording generally means that works will lean toward major reconstruction, rather than careful restoration. The Kauchuk Club likewise had never been restored prior to 2011, and the restoration has yet to be completed. In the meantime, the Novosukharevskiy Market Office, and Intourist and Gosplan garages, are all in poor condition with no plans for restoration in the foreseeable future. Melnikov’s one-off clubs and garages are either so heavily reconstructed that they are now pseudo-replicas of the architect’s original designs, or are still in need of investment and major repairs. The exception is Mossovet Truck Garage that has fared relatively well in comparison with Melnikov’s other garages; the building might house a museum in the future, though this is still at a concept stage. It is a sigh of relief that Melnikov’s architectural legacy still remains intact in some form in Moscow’s notoriously ever-changing cityscape. At the same time, the City Day posters and billboards, which on the one hand affirm Konstantin Melnikov as an exceptional architect, while a positive public endorsement of his architectural achievements, are on the other hand misleading if you consider the physical state of his buildings.

Melnikov’s architectural heritage is indeed recognized as important — in concept — all of his buildings in Moscow are monuments of regional importance, the second highest monument status. The Melnikov House was even upgraded to the highest federal status as recently as 2015, becoming only the second early Soviet monument to enjoy such a status in Moscow, the other being Lenin’s mausoleum. Even if monument status does not provide guaranteed protection from demolition or damaging reconstruction work, it does symbolically convey the standing of avant-garde architecture among other architectural monuments. And for the city that contributed such an original and influential style, internationally recognized and revered, having so few buildings in Moscow with a federal status confirms the continued denial of the avant-garde. It should be noted that some progress has been made in listing more of Moscow’s avant-garde monuments, though even this process can be quite convoluted. The Ogonyok Printing Plant was rediscovered in 2007 when it was slated for demolition to make room for the construction of a luxury residential complex. At the time, the building was abandoned and rundown; however, it came to light that it was designed by none other than one of avant-garde’s key figures, El Lissitzky, previously only known for his designs on paper. As Lissitzky’s only implemented architectural design, Ogonyok was given monument status in 2008. Just a couple of months later, a suspicious fire broke out on the roof (a common occurrence to render buildings irreparable and speed up demolition); arson was suspected. Despite the attempts to remove Ogonyok’s recently acquired heritage status, the status held and ruled out the planned demolition. Nevertheless, the high-rise luxury residential complex was squeezed into the immediate vicinity, towering over Lissitzky’s “horizontal skyscraper” — the outline of this famous design can be seen in the plan of the printing plant. 10 And though Ogonyok was upgraded to a regional monument in 2012, the building was gutted and completely reconstructed to adapt it for unspecified administrative functions. “This is a real masterpiece,” said Alexander Kibovskiy, head of the Department of Culture, of Ogonyok after it received its well-deserved status. “This building will be adapted into a hotel complex, it will be restored, which will give this building a second life.” 11 Though Kibovskiy indicated Ogonyok would become a hotel, don’t get your hopes up to stay there. Ogonyok was found, recognized as a monument, and in effect lost during the renovation work. As such cases show, giving praise and assigning “protected by the government” plaques do not translate into proper preservation of the existing monuments.

The Melnikov House, one of the most iconic architect’s homes in the world, has witnessed difficulties at every turn — from a botched restoration in the 1990s, to legal issues that continue to this day. The divided ownership of the house, already a long-standing problem, came to the forefront in 2014. The Shchusev State Museum of Architecture, managing only half of the house (the other half split between Melnikov’s granddaughters and the state), grew impatient and took matters into its own hands before the ownership issues could be resolved in court. The controversial methods employed by the Shchusev Museum in carrying out this forced museumification caused a scandal in Moscow’s architectural community, yet nevertheless in December 2014, only 3 short months later, the Melnikov House was hurriedly opened to the public as the Melnikovs’ Museum, a branch of the Shchusev Museum. The Ministry of Culture ignored numerous requests to intervene and mediate the legal, and moral, issues surrounding the legendary house. 12 The Shchusev Museum assumed unilateral control over the fate of the house, despite the unsettled legal issues over the house and Melnikov’s archives, which continue to this day. 

The models of architectural landmarks and iconic buildings dotting Tverskaya Street for the City Day festivities created a miniature portrait of Moscow’s representative architectural heritage, and the Melnikov House was among them. The Melnikov House also made an appearance in the form of coffee stands, its roundness an ideal shape for setting up a street cafe. Muscovites lined up to buy coffee, knowingly or not, from a replica of a building that despite all of its architectural merits recognized internationally, has had to fight for its existence in Moscow. This is the house that the World Monuments Fund included in its 2006 Watch list of most endangered buildings; the decision was based on four man-made threats: development pressures, inappropriate prior conservation, lack of financial resources, and lack of public awareness. 13 Besides the particular uses during the City Day, the likeness of the Melnikov House can be found as a mug, on postcards and notebooks, in jewelry designs, and in an assortment of various souvenirs — its distinctive cylinders and hexagon windows readily commodified. The fact that the Melnikov House is featured on Russian-produced merchandise and was included in celebrating Moscow’s 870th anniversary, is a sign that avant-garde architecture can finally, in some aspects, be regarded as “cool.” It is of course only partial acknowledgement, as concrete measures to preserve the actual building have yet to be carried out and will be funded not by the federal budget or a Russian organization but by a Keeping it Modern grant from the Los Angeles-based Getty Foundation to develop a conservation plan for the house. 14

The third building chosen to represent the avant-garde on Tverskaya Street as an art object was another work by Konstantin Melnikov — the Bakhmetevsky bus garage. Also in the category of heavily reconstructed, the garage nevertheless is an example of successfully repurposing an avant-garde building for modern use, essential for the survival of historic buildings. Post-reconstruction, it first housed the Garage Center for Contemporary Culture and currently, the Jewish Museum and Tolerance Center. The garage is in pristine condition today, it occupies the same physical space as the original building but has lost claim to being an authentic monument. And paradoxically, the Bakhmetevsky garage was chosen instead of the Narkomfin building — “recognized all over the world as the finest, most elegant and important example for the epoch-making architecture of Russian Constructivism” 15 — to join the Shukhov Tower and Melnikov House as the prime symbols of the avant-garde. Perhaps it was the present-day embarrassingly deplorable condition of the legendary Narkomfin building, after years of neglect, that led the decision-makers to favor the like-new copy of the Bakhmetevsky garage to parade on the City Day? Like all other architectural monuments, constructivist buildings do look much better when properly maintained, yet even the most famous of them are willfully neglected.

Moisei Ginzburg’s and Ignatiy Milinis’ Narkomfin residential experiment can be found in every book on modern architecture. Not even once repaired since its construction in 1930, various efforts have been made to restore the complex since the 1980s, all unsuccessful. Included in the World Monuments Watch three times 16 , Narkomfin slid further into disrepair without any action on the part of Moscow authorities. Next to the new Novinsky Passage shopping mall, Narkomfin indeed looked more and more like a ruin. 

One of the main problems with constructivist architecture is the false notion that the majority of the buildings from the 1920s were made of poor quality materials and are either impossible or too expensive to restore. Marat Khusnullin, Moscow Deputy Mayor for Construction and Urban Development, commented in 2016 on constructivist residential buildings, “We are for constructivism, although personally I think these buildings should be left as monuments of what should not be built.” 17 Unfortunately, personal opinion from a high-level government official has negative consequences for avant-garde heritage. In 2014 the Moscow Department of Cultural Heritage was slow to react to the numerous illegal repairs being haphazardly carried out throughout Narkomfin, regardless of its monument status and fame as a masterpiece of constructivist architecture. Original elements were either damaged or covered up in a wave of cosmetic repairs, further complicating future restoration work. Narkomfin’s fate changed when ownership of the building was finally consolidated in 2016 (previously split between the city of Moscow, privately owned apartments, and a succession of developer companies) and provided the opportunity for a large-scale restoration. Alexey Ginzburg, grandson of Moisei Ginzburg, was invited to develop the project for the restoration and adaptation of Narkomfin, which will return the building to its original design and function as a residential complex. Restoration work began in June 2017, and as a show of government support, Moscow Mayor Sergei Sobyanin visited Narkomfin remarking, “There was a real danger of completely losing this monument. And so we welcome the fact that the building now has a consolidated owner who has begun restoration work. The volume of work to be done is very large. But we hope that as a result, Narkomfin will gain a second life that will be even better than the first.” 18 The successful revival of Narkomfin, from both a diligent scientific restoration and business point of view, would indeed be a welcome precedent of the capitalization of avant-garde heritage in Moscow.

Even if the building is in good condition, there is a bias against the minimalist aesthetics of constructivist architecture. The Tagansky automated telephone exchange, built in 1929 by architect Vasily Martinovich, was a vivid example of avant-garde era industrial architecture. Both the facade with its distinctive narrow vertical windows (so designed due to the technical equipment housed inside) and the interior structure were in good condition when the decision was made to demolish the building and build in its place a luxury apartment complex. The reasons given for the demolition of the telephone station were many, from the alleged impossibility of adapting it to modern use, to its dissonance with the surrounding classical buildings. 19 The appearance of the building, mainly the lack of ornamentation — a key characteristic of the constructivist style — became a main argument against preserving it, as expressed by the Department of Cultural Heritage: "The facades emphasize the strictly utilitarian function of the building … the windows are slits without any decorative elements. Thus, the building does not have any valuable decorative and architectural or artistic elements." 20 The demolition of this previously little-known constructivist building became the surprise scandal of 2016, causing a heated debate about the perception of constructivist architecture in Moscow. The city’s leading architects and architecture specialists sent an open letter to Moscow Mayor Sergei Sobyanin, in which they disagreed with the assessment by the Department of Cultural Heritage that stated the telephone station lacked the historic and architectural merits to receive monument status. 21 An online petition collected over 35,000 signatures against the demolition 22 — quite a feat considering the telephone station only recently came to the attention of the general public. Despite the public outcry, the building was demolished . Echoing the Department of Cultural Heritage’s conclusion that the austere constructivist building visually did not fit in among the surrounding 18th and 19th century manors, the developer commissioned Mezonproekt architectural studio to design a building that would be stylistically harmonious with the historic neighborhood. Ilya Mashkov, head of Mezonproekt, explained how this harmony would be achieved in the new building: “We understand the ‘style of this place’ as the features that are inherent in pre-revolutionary buildings, and this is primarily the art nouveau style, which is distinguished by richly detailed facades with a variety of elements that are perceived as visually pleasing. This style not only supports the spirit of ‘old Moscow’, but also will be of interest to tourists looking at surrounding buildings.” 23 

With such an understanding of what makes up ‘old Moscow’ and what is perceived as ‘beautiful’ architecture being all too common among developers and city officials, in the city where history is made, it’s not hard to understand why erecting historically-styled modern edifices is preferred over preserving the existing authentic historical buildings. Constructivist architecture is particularly vulnerable as it continues to be defamed for its aesthetics. The repression of constructivist architecture began in the 1930s when it was considered to be formal, bourgeois, and even “ideologically imposed foreign architecture.” 24 In 2006 Anke Zalivako stated that “because of its simple facades Constructivism still remains stigmatized as ‘non-Russian’ in the taste of most citizens.” 25 A decade later, it still seems to be the case, and the preference for classical, ornate architecture continues. There are numerous examples of constructivist buildings being demolished to be replaced by luxury apartment complexes executed in a pompous, neoclassical style. 26  

The centenary of the Russian Revolution has put a spotlight on the revolutionary art of the twenties with many international exhibitions, conferences, and publications dedicated to it, whereas avant-garde architecture continues to be an undercapitalized resource in Russia. Visitors to Moscow are often surprised to see a freshly renovated downtown while many avant-garde era buildings are in a ruinous condition or inaccessible to tourists despite their world-fame, the Shukhov Tower being a perfect example — both neglected and hypocritically celebrated at the same time. Still, choosing the avant-garde as the brand for Moscow’s anniversary is a clear indicator that various efforts to popularize and rehabilitate this heritage have reached top city officials. The significance of the Russian avant-garde heritage for the identity of Moscow and for potential tourism was previously presented back in 2011 at the Moscow Urban Forum 27 , and now in 2017 this was effectively realized in the City Day branding. The Russian resource website for the FIFA world cup in 2018 features a special section introducing future football visitors to “ Constructivism. Legacy of the Soviet Era ,” and goes as far as positioning constructivism as “the country’s brand identity along with ballet, hockey and space exploration.” 28 The number of lectures, special events and tours on the avant-garde has steadily increased over the years, a key way to introduce Muscovites to the heritage of the city in which they live. Guidebooks, maps, and websites provide information on avant-garde buildings, while souvenirs show off their recognizable designs. Awareness and popularity of the avant-garde legacy are unequivocally moving in a positive direction while admittedly, appreciation of avant-garde architectural heritage in Russia is still for the most part superficial — promoting the idea of the avant-garde while neglecting the actual buildings: there’s a lengthy list of buildings under threat, and a much shorter list of completed restorations. But now that Russia has warmed up to the idea of the constructivist brand, and Moscow is looking back at its rich history as it moves forward with an ambitious revival program of its urban fabric — the time is ripe to polish its unique cultural arsenal of constructivist gems.

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