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80 International Marketing Research Topics

FacebookXEmailWhatsAppRedditPinterestLinkedInAre you a student searching for intriguing research topics in international marketing? Look no further! We understand that choosing the right research topic is crucial to your academic journey, and we are here to assist you with a comprehensive list of thought-provoking and relevant topics in international marketing. Whether you are intrigued by the influence […]

Are you a student searching for intriguing research topics in international marketing? Look no further! We understand that choosing the right research topic is crucial to your academic journey, and we are here to assist you with a comprehensive list of thought-provoking and relevant topics in international marketing.

Whether you are intrigued by the influence of culture on marketing strategies, delving into cross-cultural consumer behaviour , analyzing the challenges of market entry in emerging economies, or fascinated by the evolving landscape of global digital marketing , our list is designed to inspire and guide you towards finding the perfect research topic. So, let’s embark on an exciting exploration of international marketing together, uncovering new insights and shedding light on the intricacies of global business and consumer behaviour.

A List Of Potential Research Topics In International Marketing:

• The role of digital marketing in promoting UK products and services internationally.
• Digital transformation in international marketing: lessons learned from the COVID-19 pandemic.
• E-commerce and global market expansion: success factors and challenges.
• Digital disruption in international marketing: adaptation and innovation.
• Cross-border e-commerce in the UK market: trends, challenges, and opportunities for international marketing.
• The role of artificial intelligence in personalized international marketing campaigns.
• The influence of cultural factors on UK consumer preferences for global brands.
• Cultural adaptation of advertising strategies in international markets.
• Global supply chain management and its influence on international marketing.
• The influence of cultural values on green marketing initiatives in global markets.
• The role of virtual reality and augmented reality in enhancing international marketing experiences.
• Branding strategies for global startups: building trust and recognition.
• E-commerce acceleration and its effects on global market expansion in the post-COVID era.
• Global product localization: balancing standardization and adaptation.
• The impact of Brexit on international marketing strategies: a case study of UK-based companies.
• Market entry strategies in emerging markets: a critical review of success factors and limitations.
• The role of artificial intelligence and machine learning in optimizing international marketing strategies.
• Consumer trust and confidence in international brands in the post-COVID world.
• Ethical issues in international marketing: a systematic review of research literature.
• The impact of COVID-19 on consumer behaviour and its implications for international marketing strategies.
• Consumer attitudes towards sustainability and ethical branding in the post-covid world.
• Consumer trust in international e-commerce: building and maintaining trust.
• Market segmentation and targeting in global markets: approaches and challenges.
• Personalization and localization of marketing messages in cross-cultural contexts.
• Crisis communication and brand reputation management in the post-COVID global business environment.
• The effects of global economic integration on international marketing.
• Consumer behaviour in cross-cultural online shopping: a literature review of critical factors.
• The effectiveness of celebrity endorsements in international advertising.
• Social media engagement and community building in the post-COVID international marketing landscape.
• The role of artificial intelligence in international marketing: a review of applications and implications.
• The role of emotions in international consumer decision-making.
• Ethical considerations in international marketing: addressing cultural differences.
• The role of social media in building international brand communities: UK case studies.
• Sustainable marketing practices in the post-COVID era: balancing health and environmental concerns.
• The effects of UK cultural values on international marketing communication strategies.
• The relevance of influencer marketing in a post-covid world: changes and adaptations.
• The role of influencers in shaping consumer behaviour in emerging markets.
• Health and safety considerations in international tourism marketing post-covid.
• The impact of cross-cultural advertising appeals on consumer attitudes and purchase intentions in international marketing.
• Building and managing global brand equity: strategies for international marketing success.
• International distribution channels: trends and challenges in a digital era.
• Digital marketing trends in global markets: a review of recent developments and future directions.
• Cross-border mergers and acquisitions: implications for marketing strategies.
• Online consumer reviews and their impact on international brand reputation.
• The impact of tourism marketing on the UK economy: case studies of destination marketing campaigns.
• International branding strategies for luxury products: a comprehensive review of best practices.
• Cross-border consumer perceptions of brand trust and authenticity in the post-COVID era.
• Sustainable marketing practices of UK companies in international markets.
• Internationalization strategies of UK startups: case studies of successful market expansions.
• The role of corporate social responsibility in enhancing UK brand reputation internationally.
• The impact of influencer marketing on international consumer behaviour.
• Cross-cultural advertising appeals in international marketing: an integrative review of approaches.
• The role of social media in international marketing campaigns: trends and best practices.
• Influencing factors in cross-border e-commerce adoption: a comparative analysis.
• International pricing strategies: adaptation and standardization.
• International marketing strategies for luxury goods: exclusive vs. Inclusive approaches.
• The impact of globalization on consumer perceptions of luxury brands.
• Cross-cultural consumer behaviour in the UK market: implications for international marketing.
• Market entry strategies of UK firms in emerging markets: lessons and insights.
• The role of corporate social responsibility in international branding.
• The influence of political factors on international marketing strategies.
• The impact of social media influencers on international branding: a review of research findings.
• Cross-cultural differences in advertising appeals: insights for international marketers.
• The influence of remote work and digital nomadism on international marketing approaches.
• The impact of cross-cultural communication on international marketing effectiveness.
• Building resilience in international supply chains: strategies and adaptations post-covid.
• Market entry strategies for small and medium-sized enterprises (SMEs) in global markets.
• International market research methods: advancements and best practices.
• Customer relationship management (CRM) in global marketing: strategies and technologies.
• International branding strategies of UK companies: case studies of successful global brands.
• Sustainability in international marketing: a systematic review of practices and challenges.
• The rise of contactless payments and its influence on international marketing strategies.
• Brand equity and international brand extensions: success factors and risks.
• Using influencer marketing by UK brands in international markets: case studies and effectiveness.
• Sustainable marketing strategies in global markets: challenges and opportunities.
• Reshaping international advertising: cultural sensitivity and responsiveness post-covid.
• Consumer perception of country-of-origin in international branding.
• The influence of country-of-origin on consumer perceptions: a review of empirical studies.
• Exploring new markets and market entry strategies in a post-covid business landscape.
• Reshaping international travel marketing: strategies to encourage confidence and recovery post-covid.

In conclusion, this comprehensive list of international marketing research topics provides many options for students pursuing dissertation research at different degree levels. From exploring the impact of culture on marketing strategies to investigating the role of digital transformation in the post-COVID era, these topics offer a solid foundation for conducting in-depth studies in international marketing. Embarking on a dissertation journey with these research topics as a starting point will undoubtedly pave the way for insightful findings and significant contributions to global marketing.

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The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

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Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

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Current HBS Faculty & Students by Interest

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The available marketing doctoral coursework covers a broad range of topics, including marketing strategy, modeling marketing problems, consumer behavior and statistics. Ph.D. students are expected to be in residence on a full-time basis during the program. While in the coursework stage of the program, doctoral students are also assigned as teaching and/or research assistants. Upon completion of coursework, students are required to pass a comprehensive exam in marketing and then complete a dissertation that demonstrates their ability to conduct an original research project.

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The anchor for this focus is our strong reputation and core faculty studying marketing strategy. Among notable faculty in this center of research excellence are Tomas Hult, Roger Calantone, Ahmet Kirca and Irina Kozlenkova.

Product and Brand Management

The Eli Broad College of Business has long been recognized for its excellence in product and brand management. In a study by Pianpain Yang and Lei Tao, MSU ranked #3 among universities for innovation management and #1 in the Big Ten. Scholarship in this area has been a long-standing strength at Broad, and its faculty has won numerous awards in this center of research excellence.

As a doctoral student, you will have the opportunity to collaborate with renowned scholars in product and brand management. The Broad faculty continually works with doctoral students in this area. Among notable faculty in this center of research excellence is Roger Calantone, who has been ranked the world’s #2 scholar in innovation management and the tenth most-cited marketing researcher worldwide. In addition to these accomplishments, he is a University Distinguished Professor, has chaired many dissertations, and has published numerous articles with doctoral students. Calantone and other faculty in this area – such as Cornelia Droge, Ahmet Kirca and Hang Nguyen – enjoy working with doctoral students and providing tutelage on research.

Relationship Marketing and Sales

Relationship marketing and sales is one of the hottest areas of marketing research today. At Broad, you’ll have access to some of the top faculty in the field. With multiple publications in leading journals, the college’s relationship marketing and sales center of research excellence is becoming one of the best in the nation. Here is but a brief list of awards in this center of research excellence:

• AMA’s Emerging Service Scholar Award
• AMA Sales SIG Excellence in Research Award
• Winner of the 2011, 2012 and 2015 Industry Relevance Awards granted by the Cornell Center for Hospitality Research

Doctoral students who focus on relationship marketing and sales have access to some of the best faculty in the field. Among notable faculty in this center of research excellence is Douglas Hughes. Hughes is the incoming editor of the  Journal of Personal Selling & Sales Management  and an area editor for the  Journal of the Academy of Marketing Science . His research focuses on sales force management issues and has appeared in the  Journal of Marketing , the  Journal of Marketing Research  and the  Journal of the Academy of Marketing Science . In addition, a number of other faculty work in this area, including Roger Calantone, Tomas Hult, Irina Kozlenkova and Stephanie Mangus.

International Marketing

The Broad College of Business has been ranked #1 in international business research. Doctoral students who choose to focus on international marketing will have access to resources such as MSU-CIBER and to faculty who are thought leaders in the field. The Broad faculty regularly collaborates with doctoral students in this area and have served as committee members and chairs of several dissertations.

Among notable faculty in this center of research excellence is Tomas Hult, director of the International Business Center (MSU-CIBER), former editor of the  Journal of the Academy of Marketing Science , and one of the 50 most cited researchers in marketing. During his time at MSU, Hult has co-authored several books on international business, has chaired multiple dissertation committees, and has collaborated with doctoral students on numerous publications. In addition, Roger Calantone, Ahmet Kirca and Irina Kozlenkova also conduct research in this area.

Publications

Recent publications in each of the four core areas of research are listed below.

Katsikeas, Constantine S., Neil A. Morgan, Leonidas C. Leonidou, and G. Tomas M. Hult (2016), “Assessing Performance Outcomes in Marketing,” Journal of Marketing , 80 (2), In Press. Bamiatzi, Vassiliki, Konstantinos Bozos, S. Tamer Cavusgil, and G. Tomas M. Hult (2016), “Revisiting the Firm, Industry and Country Effects on Profitability under Recessionary and Expansion Periods: A Multi-level Analysis,” Strategic Management Journal , In Press. Ozkaya, Erkan, Cornelia Droge, G. Tomas M. Hult, Roger Calantone , and Elif Ozkaya (2015), “Market Orientation, Knowledge Competence, and Innovation,” International Journal of Research in Marketing , 32 (3), 309-318. Arrfelt, Mathias, Robert M. Wiseman, Gerry McNamara, and G. Tomas M. Hult (2015), “Examining a Key Corporate Role: The Influence of Capital Allocation Competency on Business Unit Performance,” Strategic Management Journal , 36 (7), 1017-1034. Lee, J. –Y., Kozlenkova, I. V. , and Palmatier R. W., “Structural Marketing: Using Organizational Structure to Achieve Marketing Objectives,” (forthcoming),  Journal of the Academy of Marketing Science.

Dean, Tereza, David A. Griffith, Roger J. Calantone , “New Product Creativity: Understanding Contract Specificity in New Product Introductions,”Forthcoming, Journal of Marketing. Sarangee, K., J. Schmidt, and R. J. Calantone (2015), “Does the Future Impact the Present during New Product Development?”  Journal of Product and Innovation Management . Vickery, S., Y. Bolumole, M. Castel, and R. J. Calantone (2015), “The Effects of Product Modularity on Launch Speed,”  International Journal of Production Research , Vol. 53, Iss. 17. Vickery, S., X. Koufteros, C. Dröge, and R. J. Calantone (2015), “Product Modularity, Process Modularity and New Product Introduction Performance: Does Complexity Matter?”  Production and Operations Management , p1-20. Bolumole, Y., R. Calantone , C. A. Di Benedetto, and S. A. Melnyk (2015), “New Product Development in New Ventures: The Quest for Resources,”  International Journal of Production Research , Vol. 53, Iss. 8, p2506-2523. Chauduri, M., R. Calantone , and P. Randhawa (2015), “New Wine from Old Grapes: Innovation in the Eco-Friendly B2C Space,”  Journal of International Consumer Marketing , Vol. 27, Iss. 2, p99-122. Ozkaya, H. E., C. Dröge, G. T. M. Hult, R. Calantone , and E. Ozkaya (2015), “Market Orientation, Knowledge Competence, and Innovation,”  International Journal of Research in Marketing .

Bolander, Willy, Cinthia Santornino, Douglas E. Hughes , and Gerald R. Ferris (2015), “Social Networks within Sales Organizations: Their Development and Importance for Salesperson Performance,”  Journal of Marketing . Kozlenkova, Irina, G. Tomas M. Hult, Donald Lund, Jeannette A. Mena, and Pinar Kekec (2015), “The Role of Marketing Channels in Supply Chain Management: A Review of the Literature and Takeaways for Future Research,”  Journal of Retailing , 91 (4), 586-609. Miao, C. Fred, Douglas E. Hughes , Keith A. Richards, and Frank Q. Fu (2015), “Understanding the Interactive Effects of Service Climate and Transactional Sales Climate on Service Quality and Sales Performance,”  Journal of the Academy of Marketing Science . Baldus, B., C. Voorhees, and R. J. Calantone (2015), “Online Brand Community Engagement: Scale Development and Validation,”  Journal of Business Research , Vol. 68, Iss. 5, p978-85.

Kostova, Tatiana and G. Tomas M. Hult (2016), “Meyer and Peng’s 2005 Article as a Foundation for an Expanded and Refined International Business Research Agenda: Context, Organizations, and Theories,”  Journal of International Business Studies , 47 (1), In Press.

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

• How to find a research topic (video)
• Traditional (offline) marketing topics/ideas
• Digital (online) marketing topics/ideas
• Examples of actual dissertation topics
• Free Webinar : Topic Ideation 101
• Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

• The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
• The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
• The impact of demographic targeting on traditional marketing performance among green businesses
• The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
• The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
• Exploring factors related to outdoor advertising recall in India
• Measuring the ROI of traditional marketing efforts: a review of current methods
• Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
• The use of public relations in traditional marketing campaigns among large insurance companies
• The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Research Ideas: Digital/Online Marketing

Social media marketing

• The use of artificial intelligence in social media marketing among online fashion companies in Sweden
• The impact of social media on public relations and media relations: a Case Study of Nandos
• The role of Twitter in crisis communication and reputation management: a discourse analysis
• The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
• The use of social media for market research and consumer insights among SMEs in Kenya
• The impact of social media on consumer buying behaviour of fast food in Italy
• The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
• The relationship between social media engagement and website traffic: an analysis of fitness brands
• The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
• The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

• The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
• Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
• The experiences and use of SEO in content marketing strategy among small online businesses
• The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
• Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
• The use of user-generated content in building brand trust and engagement among green companies in the UK
• Measuring the ROI of content marketing efforts among luxury brands
• The perception and use of Chat GPT in content creation among small online businesses
• The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
• Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

• The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
• The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
• The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
• The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
• The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
• The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
• Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
• The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
• The use of remarketing and retargeting in search engine marketing campaigns among marketers
• The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Email marketing

• The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
• The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
• Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
• The use of personalization on email marketing performance among craft bloggers
• The impact of automated email marketing among local online retailers on customer loyalty and retention
• The use of automation and triggered emails in increasing engagement and conversion rates for online courses
• The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
• The role of mobile optimization in email marketing targeting Gen Z consumers
• The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
• The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

• The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
• Customer Success and the Transformation of Customer Relationships (Raines, 2022)
• The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
• Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
• You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
• Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
• Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
• Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
• Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
• Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
• The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
• The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
• Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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Marketing – PhD specialisation

Marketing is one of a business school's broadest and most encompassing areas. It involves a deep understanding of how consumers and firms interact several dimensions in the market. Marketing consists in developing a deep understanding of the buyer or consumer and covers the decision domains of designing and delivering products and services, pricing, distributing, and promoting (both personal--sales force management--and impersonal--mass communications, such as advertising or marketing through the internet), based on this understanding. Marketing also covers the strategic domain of resource allocation among product/market combinations.

Broadly defined, here are some of the research interests in the Marketing area: branding, B2B marketing, consumer behaviour, customer relationship management, customer/behavioural decision making, customer centricity, distribution channels, e-business, forecasting, innovation, international marketing, advertising, new product development, pharmaceutical marketing, pricing, promotion, retailing, sales force management, service management, strategic marketing and transaction cost analysis. 

To cover such a broad area, the Marketing area in the INSEAD PhD draws from several disciplines, including psychology, sociology, economics, computer science, neuro-economics, and statistics, to name a few. In addition, marketing research also intersects with a broad range of other business areas, such as strategy and organisational behaviour.

The breadth of the Marketing field reflects the diverse backgrounds of its scholars. It draws individuals from various experiences ranging from engineering and sciences to the social sciences. 

The Marketing Area has resident faculty members at INSEAD’s Europe and Asia Campuses and welcomes visiting scholars from other business schools and universities. It also has a strong presence among editorial board members, with hundreds of articles published in top marketing journals since 2007 and several renowned international research awards in the last decade. 

One of the many critical pedagogical contributions INSEAD has made available to Marketing PhD students is the MARKSTRAT, a simulation of marketing, a consumer durable, which is widely used for both teaching and research on how managers make marketing decisions.

Another vital resource available to INSEAD PhDs and scholars worldwide is the state-of-the-art INSEAD-Sorbonne Behavioural Lab in Paris, which provides invaluable support for conducting high-quality research on human behaviour.

Every year, research studies conducted at the lab result in publications in prestigious academic journals, awards and honours, conference presentations, dissertations, and media mileage in popular press outlets. As a result, the lab's exemplary contributions to behavioural research, led by world-class scholars, have set a benchmark for other business schools with similar facilities.

Visit the Marketing Academic Area Page

Research interests:

Here are some examples of faculty, students and alums' research interests:

• Essays in Consumer Financial Decision Making and Numerical Cognition (Dissertation), ANDRE, Quentin (PhD Graduate 2018), CHANDON Pierre (chair), ALBUQUERQUE Paulo, DE LANGHE Bart (ESADE Business School), REINHOLTS Nicholas (Leeds School of Business, University of Colorado Boulder)
• Does sensory pleasure make people happier with smaller food portions? Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions, CORNIL Yann (PhD Graduate 2015), CHANDON Pierre 2015 Best Paper Award, La Londe Conference in Marketing Communications and Consumer Behavior; Winner of the Research Project Competition of Institut Benjamin Delessert for « Le plaisir des sens : allié ou ennemi d'une meilleure alimentation ? », with CHANDON Pierre
• How do consumers perceive and respond to changes in food packages and portions? What are the visual biases in package and portion size perceptions? In the Eye of the Beholder: Visual Biases in Package and Portion Size Perceptions, ORDABAYEVA Nailya (PhD Graduate 2010), CHANDON Pierre
• What are the ways that neuroscientific methods can be fruitfully applied to marketing? What are the fundamental challenges facing consumer neuroscientists? What are the potential solutions to address these challenges? Consumer Neuroscience: Applications, Challenges, and Possible Solutions, PLASSMANN Hilke, VENKATRAMAN Vinod, HUETTEL Scott, YOON Carolyn
• How does roundedness of price numbers affect product evaluations? This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations, WADHWA Monica, ZHANG Kuangjie (PhD Graduate 2014)
• How can consumer choice behavior data and aggregate search achieve a better analysis and understanding on consumer decisions? The Probit Choice Model under Sequential Search with an Application to Online Retailing, KIM Jun B., ALBUQUERQUE Paulo, BRONNENBERG Bart J. (PhD Graduate 1994)
• In what ways can power affect or influence morality? Power and Morality, LAMMERS Joris, GALINSKY Adam D., DUBOIS David, RUCKER Derek D.

Case Studies

Best Marketing Case of 2014 award – Le Prix AFM-CCMP 2014 du Meilleur cas Pedagogique en Marketing The Case Centre's Overall Award 2016 

L'Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai, YANG Haiyang (PhD Graduate 2013), CHANDON Pierre

AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey David Dubois,  Inyoung Chae (PhD Graduate 2016), Joerg Niessing, Jean Wee

What are we looking for in a PhD Candidate?

The Marketing area at the INSEAD PhD covers a wide range of disciplines, making it an attractive domain for candidates from various subject areas and industries, recognising the value of diverse perspectives. 

We are particularly interested in candidates with exceptional academic backgrounds that will equip them to excel as researchers. We seek individuals who can design and conduct relevant experiments to enhance our understanding of consumer behaviour. Additionally, we value applicants who can handle intriguing and complex marketing data sets.

By joining the Marketing area, you will have the opportunity to delve into the multifaceted world of the field, leveraging your prior background to make valuable contributions to research and experiment design. We encourage candidates passionate about advancing consumer behaviour knowledge and leveraging data-driven insights to apply and join our dynamic and collaborative community.

Download the Call for applications 2024 intake .

Here are some of the backgrounds of Marketing PhD students who have joined the programme: 

Bachelor of Economics, MA in Economics BA Human Resource Management, MSc Social Cognition Bachelor and Master of Technology, Master in Quantitative Economics Bachelor of Business Administration Bachelor of Technology, Master in Marketing Research BS Applied Economics, Master in Economics BS and Master of Engineering in Operations Research Bachelor in Business Administration, MS in Business Administration MSc Social and Cultural Psychology MA Managerial and Financial Economics MSc Cognitive and Decision Sciences MA Marketing PhD Computer Science

View the current Marketing PhD students' profiles .

Where are our Marketing PhD Graduates now?

The Marketing job market is a healthy one – it is a prominent subject in business education and is featured heavily in the typical business school curriculum. In addition, the Marketing area at INSEAD has produced PhD graduates who the academic job market has well received and has a proven successful career progression in academia.

Bart J. Bronnenberg, one of the pioneers of the programme, joined the University of Texas at Austin immediately after his PhD, one of the top-ranked marketing departments and prominent business schools and among the highly ranked programmes in the US. In 1999, Bart became an Associate Professor of Marketing at the Anderson Graduate School of UCLA and later received tenure as Full Professor. Bart Bronnenberg is a Professor of Marketing at the Tilburg School of Economics and Management. He is also a research fellow of the Centre for Economic Policy Research (CEPR) in London.

Miklos Sarvary joined INSEAD as Associate Professor and later became Professor and Dean of INSEAD's Executive Education after appointments at Harvard's and Stanford's Graduate Schools of Business. Miklos is with Columbia Business School, holding the position of Carson Family Professor of Business and faculty lead for the Media and Technology Programme.

Here are some of the leading business schools and universities where our graduates are:

Bocconi, CEIBS, Columbia, CUHK, Dartmouth, Emory, Grenoble Ecole de Management, HEC Paris, HK Polytechnic University, IE Business School, IMD Switzerland, Johns Hopkins University, Nanyang Technological University, Southern Methodist University, Tel Aviv University, Tilburg, U. of Colorado Boulder, U. of Pittsburgh, U. of Toronto, University of British Columbia, UC Berkeley, University College Dublin, University of Washington Tacoma and Washington State University Vancouver, among others. 

To learn more about the incredible achievements of our Global PhD Alumni Community, please visit our  website .

What are the next steps?

We encourage prospects to plan for their application for the PhD in Management. Application for the following year's intake starts in the early Fall of the current year, with a preferred deadline of mid-December.

Go to the Admissions and Financing page

Moreover, we encourage prospects to attend our  upcoming recruitment events  or register below to receive the URLs of the Special Area Webinars we have conducted over the years.

Registration Link

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year, with a total of about 18 marketing students in residence. Student-faculty relationships are close, both professionally and socially. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

• Decision making
• Attitudes and persuasion
• Social influence
• Motivation and goals
• New technologies
• Consumer neuroscience
• Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, express: using price promotions to drive children’s healthy choices in a developing economy, regulating privacy online: an economic evaluation of the gdpr, the allure of consensus: people (over)seek consensus in selecting group persuasion strategies., recent insights by stanford business, a little fun — and a discount — can steer kids to healthier foods, what people really think about search engine ads. (you might be surprised.), zoom in... or out why face-to-face meetings matter.

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Why Saint Louis University

Shaping the Future of Business

As the oldest business school west of the Mississippi, the Chaifetz School of Business has helped build the business leaders of tomorrow for over 100 years.

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International Business and Marketing, Ph.D.

Welcome to the Chaifetz School of Business Doctoral Program at Saint Louis University, where we are dedicated to meeting the demands of today's global economy through education and research. In an increasingly interconnected world, international education and research have become indispensable. Our International Business and Marketing Ph.D. program is designed to equip students with the tools they need to excel in this dynamic landscape. At the heart of our program lies a commitment to scholarly excellence and research-based learning so that you can make a meaningful impact through research, teaching, and public service. 

Program Highlights

• Dual Emphasis Advantage: Our Ph.D. program uniquely emphasizes both International Business and Marketing disciplines, enhancing your versatility and employability in academia.
• Four-Year Completion: With a manageable 54-credit curriculum, you can complete your doctoral journey in just four years, ensuring a comprehensive education without unnecessary delays.
• Scholarships and Financial Aid: We believe in breaking down financial barriers. All admitted Ph.D. applicants, including international students, receive financial assistance, including tuition support, individual health insurance, in-state status, and a generous annual stipend of $24,960. Additionally, conference travel funds.
• Track Record of Success: Graduates of our program have achieved remarkable success in various academic institutions. Join our accomplished alumni and make your mark in the world. Explore our extensive list of student placements.
• Application Deadline: Mark your calendar for the Fall Term application deadline on January 15. Early submission is encouraged for the best chance of securing your spot in this prestigious program.
• Recognized Excellence: Saint Louis University's Chaifetz School of Business is ranked #1 in the region and #9 in the country for graduate education in international business according to U.S. News & World Report's 2022 Best Graduate School Rankings.
• Accredited for Excellence: Our Richard A. Chaifetz School of Business holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB), a distinction achieved by only approximately 5% of business schools worldwide. When you choose SLU, you choose a program of the highest caliber.

Curriculum Overview

SLU's international business and marketing Ph.D. program consists of 54 credits. The curricular objective is the intellectual development of students through the advancement of research skills as well as the acquisition and application of knowledge. The combination of coursework, teaching, research seminar and dissertation experience is designed to provide students with a sound foundation for productive careers as business school academicians.

In addition, international business and marketing Ph.D. students at SLU are encouraged to participate in academic and professional conferences and work with faculty to develop their research and teaching skills further.

A primary objective of this Ph.D. program is the training of students in the design and conduct of rigorous research. A distinguishing feature of SLU's Richard A. Chaifetz School of Business is our focus on preparing students to be effective teachers and mentors for the academic profession. Theoretical and methodological sophistication is achieved through coursework and research conducted with faculty and individually.

Fieldwork and Research Opportunities

Chaifetz School of Business Ph.D. students are provided the opportunity to teach undergraduate courses as part of their graduate assistantship. They are expected to complete the requirements for certification in University Teaching through the Reinert Center for Transformative Teaching and Learning.

SLU's Ph.D. in international business and marketing offers students an intensive educational experience designed to prepare them for academic careers, typically as business school faculty.

Admission Requirements

A master’s degree in business or a related field and introductory coursework in calculus and statistics is recommended. New students with limited backgrounds in business may be required to take specific coursework to ensure sufficient preparation before progressing into required courses toward the doctorate.

Applications are reviewed on a rolling basis once all application materials are received. All materials are due January 15. Application files are reviewed holistically (considering the applicant's undergraduate and graduate work, professional and/or academic experience, test scores and professional goal statement).

Application Requirements

• Online application form
• Transcript(s)
• Three letters of recommendation
• Official GMAT or GRE scores
• Professional goal statement of fewer than 500 words

Requirements for International Students

All admission policies and requirements for domestic students apply to international students. International students must also meet the following additional requirements:

• Demonstrate  English Language Proficiency
• Financial documents are required to complete an application for admission and be reviewed for admission and merit scholarships. 
• A letter of financial support from the person(s) or sponsoring agency funding the student's time at Saint Louis University
• A letter from the sponsor's bank verifying that the funds are available and will be so for the duration of the student's study at the University
• Courses taken and/or lectures attended
• Practical laboratory work
• The maximum and minimum grades attainable
• The grades earned or the results of all end-of-term examinations
• Any honors or degrees received.

WES and ECE transcripts are accepted.

Review Process

A committee of faculty members reviews applications. All application materials must be submitted by January 15.

Additional charges may apply. Other resources are listed below:

Net Price Calculator

Information on Tuition and Fees

Miscellaneous Fees

Information on Summer Tuition

Scholarship and Financial Aid

Financial assistance for Ph.D. students in the Richard A. Chaifetz School of Business usually is available to all admitted applicants, including international students. This is primarily in the form of half-time graduate assistantships. Graduate assistants typically work 20 hours per week in teaching and/or on research. These assignments are made based on the instructional needs of the department and the requirements of the current research projects. Any student who receives an assistantship receives tuition support for a normal doctoral load (nine credits for each of the fall and spring semesters and four credits in the summer), individual health insurance, in-state status and a monthly stipend.

Accreditation

The Richard A. Chaifetz School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the world’s largest business education alliance and accrediting body of business schools, ensuring continuous quality improvement in terms of curriculum, instructional resources, student selection, career placement and intellectual contributions and qualifications of the faculty. Approximately 5% of business schools worldwide have achieved AACSB accreditation. 

SLU's international business and marketing Ph.D. program, comprising 54 credits, aims to foster intellectual growth by advancing research skills and knowledge application. Our curriculum blends coursework, teaching, research seminars, and dissertation work, laying a solid foundation for successful careers in academia.

Furthermore, our Ph.D. students are encouraged to engage in academic and professional conferences and collaborate with faculty to enhance their research and teaching abilities.

Students must complete a set of required courses, a research minor, courses in a support area, and a dissertation that includes 12 credits of dissertation research.

Continuation Standards

Students must maintain a cumulative grade point average (GPA) of 3.00 in all graduate/professional courses.

For additional admission questions, please contact: Nitish Singh Program Director [email protected]

From admission to dissertation. Tips on making the PhD journey happy, productive and successful

PhD Research Topics In Marketing

New PhD aspirants are anxious about researching the best topics for their PhD program in Marketing. Here I am sharing with you Top 25 PhD Research Topics in Marketing. With one of the topics, you can confidently go ahead into your doctoral program in Marketing

• Thesis of Client Profitability in marketing.
• The Effectiveness of Distribution.
• Customer Retention and Retrieval in the Retail Sector.
• Modern Trends embracing marketing sector
• Fare Marketing analysis and Entry Strategy
• Organized Retailing and Demographic Effects.
• Reliance Services in view of telecom application.
• Cellular Companies and its Future Arena.
• Retail Marketing Analysis in terms of Consumer.
• Impact of Confectionary Products on Kids.
• Reliance Money Structure in Brokerage.
• Marketing Project of famous company Bisleri.
• Consumer Buying Behavioral levels of satisfaction.
• The Impact of  Customer Relationship Management(CRM)
• Loan Search Burdens in the present generation.
• Worldwide Marketing Implementation Strategies.
• E-Marketing Rules to improvise Marketing Economy.
• Marketing (Your Country) Worldwide.
• Publicizing Critical Problems in the current Economy
• Convenience Stores and Loyalty Programs.
• Channel Development through marketing.
• Nonconventional tactics of Distribution.
• Survey of Advertising Channel.
• Packaging drawbacks and effects on Consumer.
•  Effects of Branding and Quality on Consumer.

After bachelors, you think of higher study and want to be at the professional level, a professor and a doctoral title. For this, you should apply for the Ph.D. This is a great challenge for every master’s level student. You must need to write a research paper. If you have excellent research skill and writing skill, then you can proceed with it. One of the most widely recognized issues when composing a Ph.D. research paper is picking the phd research topics in marketing. Luckily, there are Ph.D. pape- composing services and methodologies that will make point determination simpler on your part. To guarantee quality subjects, ensure that you characterize the reason for your paper; this will enable you to create Ph.D. look into topics in promoting that will induce your group of spectators and clarify the significance of your writing reagarding topics of research in marketing. Your preferred research topic ought not just to present a great extent of your field yet additionally give a chance to further research.

For your business development and improvement, marketing is fundamental. Therefore marketing/advertising task compositions can help you in building up a dependable and powerful limited-time plan for your organization that can bolster your business objectives. Subsequently, an understudy must pick an intriguing research paper topic that can develop their advantage while doing the research paperwork and make your project look proficient and fantastic. To release all your pressure and surpass in your scholastic profession, you have to get help from a specialist writer and an informative site from where you can get an idea about phd research topics in marketing.

What Makes Good phd research topic in marketing ?

Commit an error toward the beginning of your doctoral research by picking the wrong Ph.D. to look into topics in marketing, and you could do a lot of diligent work and worry for yourself. You should invest enough energy and exertion to choose the correct research topics in marketing/advertising for Ph.D. papers with the goal that you can make sure you will almost certainly get your paper finished effectively. This implies you should completely comprehend what is average from your examination thoughts. They should be:

Attainable: Searching for research topics is attainable. While you may have a couple of years to embrace your exploration in marketing, you should even now have the option to finish it on schedule and with the majority of different assets that you have accessible to you.

One of a kind: for your Ph.D., you should most likely demonstrate that the task you have picked has not as of now been investigated entirely by another. 

Significant: If the primary individual that will need to have a solution to your exploration questions is you, then you might not have chosen something that will bear some significance with your field. It must positively affect your region to be appropriate. 

Fascinating: you likewise need to think about your enthusiasm for your exploration. If you are probably not going to have the option to keep up that plan, at that point you are going to battle to finish the work.

Method for choosing Research Topics in Marketing?

Finding those ideal research subjects in promoting for Ph.D. searches for some is a battle. Coming up next are a portion of the manners in which that you can locate the perfect topic for your exploration:

Proceed with past research: various understudies will need to keep on taking a shot at something that they have begun to explore some research topics in marketing already in their scholarly profession.

Peruse papers in the regions of promoting that intrigue you: most papers will feature zones for further research in marketing or even feature where research is powerless. These can be phenomenal wellsprings of motivation.

Glance back at work involvement: are there specific issues that you experienced that would make for a decent venture?

Think about your future profession: what would you like to be known for, and what would you like to have the option to do in your next job? What openings does this feature for research?

Hope so; the above PhD topics in marketing will help you to take off your stress about your professional career. So read these topics and choose the best one suited you.

Step by step instructions to write an Effective Marketing Ph.D. Research Paper

The accompanying tips will assist you with ensuring that you compose a paper that will most likely submit proudly:

Plan your Ph.D. arranging: a great arrangement that subtleties out the achievements that you should meet to finish your composition will assist you in keeping things on track. Guarantee that you leave time in your arrangement for making modifications and checking your work.

Structure your paper : a straightforward layout with clear notes in each area of your paper concerning what ought to be composed will make your writing significantly simpler. It will likewise guarantee that you stay away from intemperate revising during the procedure.

Have clear focuses on your composition: set yourself an objective for what number of words you will compose each day and stick to it. Try not to put an aim that will overstretch your capacities.

Update and edit your composition with consideration: the norms expected of your Ph.D. paper in marketing are out and out flawlessness.

Syam Prasad Reddy T

Hello, My name is Syam, Asst. Professor of English and Mentor for Ph.D. students worldwide. I have worked years to give you these amazing tips to complete your Ph.D. successfully. Having put a lot of efforts means to make your Ph.D. journey easier. Thank you for visiting my Ph.D. blog.

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Postgraduate research opportunities PhD opportunities in International Marketing: Open Call

• Opens:  Wednesday 30 August 2023
• Number of places:  Open call
• Duration:  PhDs are 3 years full-time, or 6 years part-time

Eligibility

For entry onto our PhD programme we look for a first-class or upper second-class UK Honours degree, or overseas equivalent, in a relevant business or social science related subject. We also normally expect a Masters’ degree in a relevant subject, or overseas equivalent. When reviewing your academic achievements, we're particularly interested in grades which relate to independent research (for example, your research project or dissertation).

Project Details

With extensive research expertise in International Marketing, the Department is seeking to attract dedicated candidates who wish to pursue doctoral study in this research area. We are open to the broad spectrum of topics across the international marketing field, in relation to:

• international marketing strategy
• consumption in international markets

Example projects can include but are not exclusive to:

• the international marketing challenges of deglobalization;
• post-Brexit exporting challenges for Scotland;
• exporting regulation in the post-Brexit era;
• institutional voids as impediments to FDI in Africa;
• the role of AI in international market entry strategy;
• franchisor/franchisee perspectives on International brands operating in China;
• emergent digital technologies and international channel relationships;
• the European Unitary Patent system and SME international marketing strategies.

Proposals addressing retail, fashion, luxury, food or tourism contexts are particularly welcome.

Supervisors

Professor Anne Marie Doherty

Number of places: Open call

To read how we process personal data, applicants can review our 'Privacy Notice for Student Applicants and Potential Applicants' on our Privacy notices' web page .

Start date : Oct 2023 - Sep 2024

Programme: Marketing

For further details, contact [email protected].

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Academic Freedom to Discover Your Purpose Open Curriculum Design at Atlantic International University

Welcome to the cutting-edge realm of academia at the American International University (AIU), where innovation converges with scholarship in the pursuit of excellence. Our distinguished Doctorate in Marketing program stands at the forefront of advanced research and scholarly inquiry, offering a transformative journey for aspiring scholars seeking the pinnacle of expertise in the field. At AIU, we understand the profound impact of marketing in shaping contemporary business landscapes, and our Ph.D. in Marketing program is meticulously designed to propel students to the forefront of marketing theory and practice. Embracing a multidisciplinary approach, the program delves into the intricacies of consumer behavior research, fostering a comprehensive understanding that empowers scholars to contribute novel insights to the ever-evolving marketing landscape. Join us at AIU , where academic rigor meets the dynamic marketing world and embark on a transformative doctoral experience that transcends boundaries and cultivates thought leaders in marketing theory and practice.

What are the Core Courses & Topics of Doctorate in Marketing?

Embarking on a Doctorate in Marketing journey at our esteemed institution promises an enriching academic experience that blends cutting-edge research with practical applications. Our program is designed to equip scholars with the expertise needed to navigate the complexities of the dynamic marketing landscape. Emphasizing a holistic approach , our core courses delve into key areas shaping the discipline, ensuring a comprehensive understanding of contemporary marketing challenges. Here is a glimpse of the core courses and topics that form the foundation of our Doctorate in Marketing:

• Brand Equity and Customer Equity
• Relationship Building in Virtual Communities
• Consumer Relationship Management
• Web Expertise
• Information Processing in Online Environments
• Impact of Life Events on Consumer Behavior
• Service Guarantees
• Sales Management
• Marketing Management
• Advanced Topics in Retailing
• Services Marketing
• Organizational Downsizing and Outsourcing
• Retail Site Selection
• Relationship Quality
• Entrepreneurial Marketing and Sales
• Marketing Tools Foundations and Applications
• Customer Decision Making
• Direct Marketing
• Marketing on the Internet
• Strategic Marketing
• International Marketing
• Brand Marketing Strategy
• Promotion Management and Strategy
• Global Marketing Issues and Strategies
• Services and Professional Services Marketing
• Marketing Strategy
• Marketing Theory and Marketing Models
• Marketing Construct Analysis
• Advanced Marketing Research Techniques
• Multichannel Marketing Strategy
• International Brand Equity
• International Distribution Management
• Pioneering Advantage
• Corporate Social Responsibility
• Customer Satisfaction and Firm Performance
• Service Failure and Recovery

Orientation Courses

Embarking on the doctoral program in marketing at our esteemed institution is marked by a transformative orientation that is the compass for a virtual scholarly expedition . This pivotal introduction sets the stage for doctoral candidates, offering a nuanced preview of the specialized orientation courses meticulously crafted to shape their academic journey. Within this immersive experience, scholars gain insights into the dynamic realm of online marketing strategies and cross-cultural marketing studies, laying a robust foundation for the advanced studies and research that define the doctoral program in Marketing.

• Communication & Investigation (Comprehensive Resume)
• Organization Theory (Portfolio)
• Experiential Learning (Autobiography)
• Academic Evaluation (Questionnaire)
• Fundament of Knowledge (Integration Chart)
• Fundamental Principles I (Philosophy of Education)
• Professional Evaluation (Self Evaluation Matrix)
• Development of Graduate Study (Guarantee of an Academic Degree)

Research Projects

Embarking on a Doctorate in Marketing at AIU involves an immersive journey into cutting-edge research projects that epitomize the pinnacle of scholarly inquiry. As part of our commitment to advancing the field, our doctoral program encompasses a diverse range of research initiatives tailored to cultivate expertise in the dynamic realm of online marketing. Our research-driven approach underscores the commitment to innovation and thought leadership, positioning candidates to make significant contributions to the discipline of marketing. The Doctorate in Marketing at AIU is not just a program; it’s an intellectual odyssey where scholars engage in transformative research, pushing the boundaries of knowledge in the captivating domains of online marketing.

• Doctoral Dissertation Project
• MBM900 Doctoral Proposal
• MBM902 Doctoral Dissertation (15,000 words)

Ready for the AIU Experience?

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The AIU Student Experience is Outstandingly Unique

Our program, designed for those seeking a PhD Marketing, ensures a holistic and transformative educational journey. At AIU, students engage in an enriching environment where the faculty is dedicated to nurturing academic prowess and innovative thinking in online marketing. 

Our andragogy-centric curriculum is tailored to equip doctoral candidates with a deep understanding of the intricacies of the digital landscape, emphasizing online marketing strategies. Through collaborative projects, dynamic coursework, and personalized mentorship, students contribute to cutting-edge research and cultivate the skills needed to become leaders in the ever-evolving marketing field. The student experience at AIU is not just an educational endeavor; it is a transformative and empowering journey that prepares scholars for influential roles in academia and the dynamic landscape of online marketing.

Community & Social

The Doctorate in Marketing program at AIU extends beyond the confines of traditional academia, fostering a vibrant and supportive community for doctoral candidates. At AIU, we recognize the importance of community and social engagement in enriching the overall student experience. Our program encourages collaboration, idea-sharing, and networking among scholars, creating an environment where diverse perspectives thrive. 

Through seminars, workshops, and social events, students can connect with fellow scholars, faculty, and industry professionals, cultivating lasting relationships beyond the classroom. The sense of community at AIU enhances the learning journey, providing a holistic experience where a supportive social network complements academic growth.

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Academic Resources

The Virtual Campus at Atlantic International University (AIU) offers a dynamic platform uniquely tailored for Doctorate in Marketing students. With over 25 specialized tools, this immersive online environment ensures comprehensive development, integral culture , growth, and motivation to propel students toward their full potential. The Virtual Reality 3D experience is a groundbreaking addition, providing an innovative dimension to the learning journey. AIU amplifies academic resources with an extensive online library housing 210,000 books and 30 million peer-reviewed articles, enriching the pursuit of knowledge.

Virtual Campus

Complete assignments online or offline at your convenience with 24/7 access to distance learning through AIU’s Virtual Campus. Step by Step guides including videos, tutorials, live webinars and examples for each course. All materials can be access on all web browsers as well as via AIU's Mobile App which brings all the features of the Virtual Camus to your Mobile Device. 

My AIU Elements

MyAIU’s primary goal is to go beyond Academics, it looks to guide students through 11 elements that are key to living life optimally in all aspects. By identifying and reflecting on these key areas, an opportunity arises to holistically address them, through positive change, habits, reinforcement and tools to keep students on their chosen path.

AIU TV & Radio

The students have the opportunity to produce, edit and host their own show reaching a worldwide audience, the AIU community and giving notice of their expertise/passion in the subject. AIUTV & AIU Radio allow students to explore new ways to communicate, develop a platform and form potential collaboration with likeminded individuals.

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AIU Campus Mundi is a monthly magazine that gathers the most notable news and information about the university and its members in one convenient place. The magazine allows our community to be well informed, involved and keep in tough regardless of their geographic location. AIU Campus Mundi publishes, news, research, events, awards, academic achievements.

Graduation Ceremony

Each year AIU organizes graduation ceremonies where the students can assist and share their experiences with fellow students and academic members Participation in the ceremony is optional, the day’s events include conferences, research presentations, group meetings, networking, lunch and formal dinner.

Symposiums & Webinars

In the realm of the Doctorate in Marketing program at AIU, symposiums and conference days emerge as dynamic platforms, offering students a unique opportunity to showcase their research, expertise, and knowledge to a global audience.

Live Classes

The Doctorate in Marketing program at AIU goes beyond traditional online education by incorporating two live classes, ensuring an interactive and engaging learning experience for students. These live sessions provide a dynamic platform for in-depth discussions, real-time collaboration, and direct engagement with renowned faculty and industry experts. Whether exploring advanced marketing theories or dissecting the latest trends in online consumer behavior, these live classes foster a sense of community and facilitate immediate clarification of complex concepts. This innovative approach at AIU ensures that doctoral candidates benefit from cutting-edge curricula and actively participate in a collaborative and responsive educational environment, enhancing the overall learning journey in marketing.

Special Projects

AIU’s Doctorate in Marketing program distinguishes itself through its commitment to fostering innovative research and thought leadership. An integral component of this commitment is the opportunity for doctoral candidates to engage in special projects tailored to the dynamic marketing landscape. 

These projects serve as a crucible for originality and exploration, allowing students to delve into niche areas, address real-world challenges, and contribute novel insights to the discipline. Whether it’s pioneering marketing strategies, exploring emerging trends, or conducting in-depth consumer behavior studies, these exclusive dissertation and other special projects are designed to cultivate advanced skills, critical thinking, and a profound understanding of the intricacies within the marketing domain.

Want to Become a Doctorate Graduate in Marketing at AIU?

Get started with our monthly magazine, career center.

Welcome to the Career Center for Doctorate in Marketing at AIU, where academic excellence meets professional success. Our dedicated center is designed to empower doctoral candidates with the tools, resources, and guidance needed to navigate the dynamic marketing field. Whether you aspire to lead in academia, contribute groundbreaking research, or significantly impact the corporate world, our experienced career advisors are here to support your unique journey. 

From tailored mentorship programs to networking opportunities with industry leaders, we foster an environment that nurtures personal and professional growth. At AIU, we understand that a successful career extends beyond the classroom, and our Career Center is committed to ensuring that our doctoral candidates are well-prepared and positioned to thrive in the competitive marketing landscape. Embrace the future of marketing leadership with confidence as you embark on a transformative journey at AIU’s Career Center for a Doctorate in Marketing.

Job Opportunities

• Research Director Conduct cutting-edge research in marketing trends, consumer behavior, and emerging technologies. Lead research teams, publish scholarly articles and contribute to the academic community.
• Marketing Professor Teaches advanced graduate and undergraduate marketing courses. Develop curriculum, engage in student mentoring, and contribute to the academic and intellectual life of the institution.
• Corporate Strategist Work with corporations to develop marketing strategies that align with business goals. Analyze market trends, competitor activities, and consumer insights to recommend practical marketing approaches.
• Brand Manager Oversee and manage the development, positioning, and promotion of a brand. Develop brand strategies, implement marketing campaigns, and ensure brand consistency across various channels.
• Digital Marketing Director Lead digital marketing initiatives, including SEO, social media, email marketing, and online advertising.
• Market Research Analyst Conduct market research to provide insights into consumer preferences, industry trends, and competitive landscapes. Analyze data, prepare reports, and make recommendations to support informed business decisions.
• Consultant Offer specialized marketing expertise to businesses seeking external guidance. Provide strategic advice, conduct market assessments, and assist clients in optimizing their marketing efforts.
• Advertising Executive Develop and execute advertising campaigns across various media channels. Collaborate with creative teams, media planners, and clients to create compelling and effective advertising materials.
• Product Marketing Manager Drive the marketing strategy for specific products or product lines. Develop go-to-market plans, conduct market analysis, and collaborate with cross-functional teams to ensure successful product launches.
• Chief Marketing Officer (CMO) Assume a leadership role in an organization, overseeing the entire marketing function. Develop and execute comprehensive marketing strategies to drive business growth and achieve organizational objectives.
• Public Relations Director Manage and enhance the public image of an organization. Develop PR campaigns, handle media relations, and ensure consistent messaging to build and maintain a positive brand reputation.
• Sales and Marketing Director Lead integrated sales and marketing teams to drive revenue growth. Develop sales and marketing strategies, coordinate campaigns, and analyze performance metrics to optimize outcomes.

These roles showcase the diverse opportunities available for individuals with a Doctorate in Marketing, reflecting the intersection of academic expertise and practical application in the professional world.

Tools for Marketing Professionals

The best tools marketing professionals can use to take their career to another level are:

• SPSS (Statistical Package for the Social Sciences)
• R or Python Programming
• Google Analytics

Associations for Marketing Professionals

Embarking on a Doctorate in Marketing involves more than just academic pursuit—it entails becoming part of a dynamic community that fosters collaboration, research, and professional growth. Here’s a list of key associations that can further enrich your doctoral journey in marketing:

• American Marketing Association (AMA)
• Association for Consumer Research (ACR)
• Society for Marketing Advances (SMA)
• Academy of Marketing Science (AMS)
• Marketing Science Institute (MSI)
• International Council for Small Business (ICSB) – Marketing Division
• Association for Marketing & Development (AMD)
• European Marketing Academy (EMAC)
• Direct Marketing Association (DMA)
• Product Development and Management Association (PDMA)

These associations provide platforms for networking, knowledge exchange, and staying updated on the latest trends in marketing research and practice, enhancing the overall experience of pursuing a Doctorate in Marketing.

Want to Understand the AIU Significance?

Let’s start, doctorate in marketing requirements.

Our Doctorate in Marketing program at AIU is tailored for accomplished professionals holding a master’s degree and boasting a minimum of five years of relevant experience . At AIU, we are steadfast in our commitment to empowering these individuals with comprehensive knowledge, critical skills, and specialized expertise crucial for excelling in the dynamic landscape of marketing.

Recognizing the transformative impact experienced marketing professionals can have on shaping industry trends and driving innovation, our admission requirements are thoughtfully curated. We seek individuals who are not only dedicated to advancing their own academic journey but are also driven by a passion to influence and elevate the marketing landscape through their wealth of experience.

How Can You Apply?

Embark on your Doctorate in Marketing journey at AIU with these simple steps:

• Access the Application Form Click the link to open the specialized application form.
• Complete Your Details Enter your academic and professional details that highlight your unique qualifications.
• Attach Your Resume Elevate your application by attaching a comprehensive resume.
• Submit Your Application Confidently submit your application to express your interest in the program.
• Await Analysis Our faculty will thoroughly analyze your application.
• Notification of Consideration Successful candidates will be notified of their consideration.

Take this swift route to join the community of scholars at AIU’s Doctorate in Marketing program.

Financial Support & Scholarships

At AIU, we recognize the significance of ensuring that your pursuit of a Doctorate in Marketing is academically enriching and financially accessible. Our commitment to your educational journey is underscored by a range of exclusive scholarships meticulously crafted to cater to our doctoral candidates’ diverse needs and aspirations.

Sharing your details and inquiries with us opens the door to personalized assistance in discovering scholarships tailored to your unique requirements. Whether you aspire to delve into groundbreaking research or make a lasting impact in the marketing landscape, let us navigate the financial aspects for you.

Allow AIU to be your ally in paving the way for academic success. Share your details with us, and together, we’ll explore the possibilities that align with your ambitions, ensuring that your Doctorate in Marketing journey is both fulfilling and financially attainable.

How Much Does a Doctorate in Marketing Cost Per Year?

Embark on an affordable educational journey at AIU, where pursuing a Doctorate in Marketing is a commitment to academic excellence and a financially practical choice. Our specialized program is priced at a comfortable total cost . We offer a convenient monthly payment plan to ease the financial journey, allowing you to invest at your convenience.

At AIU, we prioritize both exceptional education and your financial well-being. Choose AIU for a doctoral experience seamlessly blending academic excellence with financial accessibility.

How long does it typically take to complete a PhD in marketing?

Completing a PhD in Marketing typically ranges from four to six years, including coursework, research, and dissertation preparation.

What are common research areas in Doctorate marketing programs?

Common research areas in Doctorate in Marketing programs include consumer behavior, market segmentation, branding and brand management, digital marketing, advertising effectiveness, marketing strategy, innovation in marketing, social media marketing, and the impact of emerging technologies on marketing practices.

Are online Doctorate programs in marketing available and effective?

Yes, AIU offers one of the most effective online doctorate programs in marketing.

What is the significance of a dissertation in a Doctoral program in marketing?

The dissertation in a Doctoral program in marketing is significant as it demonstrates the candidate’s ability to conduct original, in-depth research, contribute new knowledge to the field, and showcase mastery of advanced marketing concepts. It is a cornerstone in completing the program, reflecting the candidate’s analytical and scholarly skills.

What are the prevailing developments and hurdles in today's marketing landscape?

In the marketing sphere, notable trends involve the surge in influencer marketing, a heightened emphasis on sustainability and ethical conduct, the escalating significance of data-driven strategies, and the ongoing proliferation of digital marketing avenues. Challenges include adapting to rapidly changing consumer behavior, navigating privacy concerns in data collection, and staying ahead in an increasingly competitive and dynamic landscape.

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Marketing Dissertation Topics

Published by Jamie Walker at January 11th, 2023 , Revised On April 16, 2024

Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.

As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.

To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.

These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

Review the step-by-step guide on how to write your dissertation here.

You may also want to start your dissertation by requesting  a brief research proposal  from our writers on any of these topics, which includes an  introduction  to the topic,  research question , aim and objectives,  literature review , and the proposed research methodology conducted.  Let us know  if you need any help in getting started.

Check our  dissertation example to get an idea of  how to structure your dissertation .

You can review step by step guide on how to write your dissertation here .

Review Our Best Dissertation Topics complete list.

2024 Marketing Dissertation Topics

Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.

Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of   UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption.   of   It will provide a societal impact of esports and by applying different strategies

Marketing Dissertation Topics for 2023

Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.

Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.

Topic 6: The Impact of digital marketing on businesses throughout the world

Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.

Also read: Management Dissertation Topics

“Our expert dissertation writers can help you with all stages of the dissertation writing process including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing”. Learn more here .

Relationship Marketing Dissertation Topics

Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.

Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.

Branding Dissertation Topics

Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.

Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.

Topic 26:Branding strategies: Impact and application

Research Aim:  The different types of branding strategies and their implementation process will be discussed in this study.

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.

Topic 31:International brand building in the digital age: The role of digital marketing

Research Aim: Building a brand with the help of digital marketing will be discussed in this research.

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.

Also Read:   Chanel’s Brand Identity and Personality

Direct Marketing Dissertation Topics

Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.

Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.

There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.

Below is a list of topics that you can base your dissertation on under the direct marketing theme.

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.

Topic 35:Direct Marketing: Effects and implications

Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.

Topic 36:Do customers respond differently to direct and digital marketing?

Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.

Marketing Across Cultures Dissertation Topics

Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.

This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.

There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 49: same marketing tact in different markets: how it leads to business failures.

Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.

Also Read :   Fashion and Culture Dissertation Topics

Online Marketing Dissertation Topics

When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.

New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.

Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.

However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.

Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.

The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.

Topic 54:Implications and application of online marketing

Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.

Topic 55:How can companies overcome the hate speech of unhappy customers?

Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.

Topic 58:Analysis of change in behaviour of customers in offline and online marketing

Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.

Topic 59:Impact of appearance and visual effects for the effectiveness of online marketing

Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.

Topic 60:Websites and E-commerce – Do they influence customer behaviour? A case study of the UK fashion industry

Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics

Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.

These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.

To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:

Topic 61:Understanding the importance of location for customers Starbucks USA vs Starbucks UAE

Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.

Topic 62: Pricing war between competitors: Analysing the case of Coca-Cola and Pepsi

Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.

Topic 63:Impact of point-of-purchase promotion on sales: A case study of ZARA

Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.

Topic 64: Product packaging and its impact on buying decision – An exploratory analysis

Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.

Topic 65:International pricing strategies and their Impact on the brand image: A case study of iTunes

Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.

Topic 66: Impact of price adjustment strategies in online and offline setting

Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.

Topic 67:Should Online Reviews and Word of Mouth be a New Component in the Marketing Mix?

Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.

Topic 68:Difference between Online and Offline Promotions – How do They Impact Brand Image

Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.

Topic 69:Impact of Traditional Promotions vs Social Media Promotions – Analyzing Burberry’s Promotional Campaigns

Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.

Topic 70:Effect of Premium Pricing Strategies on Consumers. A case of Apple Products

Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.

Topic 71:Impact of Cultural Values in Promotional Activities

Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.

Topic 72:Placing Products in a Central Location and Ease of Access: Assessing its Impact on Customers

Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.

Topic 73:Influence of celebrity endorsement on sale: A comparative analysis of Nike and Rebook

Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.

Topic 74:Impact of promotions upon customer’s perception

Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.

Topic 75: Analysing the impact of cartoon characters on children

Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.

Marketing and Consumer Psychology Dissertation Topics

Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.

Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.

The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.

Topic 76:An investigation of consumer psychology and perceptions and their impact on marketing fashion products

Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.

Topic 77:How does consumer knowledge affect the purchase of products and their buying decision

Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.

Topic 78:The impact of negative publicity on consumer behavior

Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.

Topic 79:Consumer attitude towards in-store shopping and online shopping in Wall-Mart

Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.

Topic 80:Understanding consumer psychology to devise effective marketing strategies

Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.

Topic 81:Assessing the consumer behaviour and perceptions in relation to luxury

Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.

Topic 82:Measuring consumer response to new products launched by Nestle

Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.

Topic 83:Consumer perceptions related to discounts and promotions when purchasing products

Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.

Topic 84:Creating profitable relationships with consumers

Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.

Topic 85:Switching costs – Do consumers think about it when abandoning a brand?

Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.

Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.

This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.

This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.

However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.

If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.

Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:

Topic 86:The role of Facebook as a marketing tool

Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.

Topic 87:Social media marketing vs. traditional marketing evaluating the success rate

Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.

Topic 88:Building relationships with customers through social media.

Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.

Topic 89:How social media influences consumers’ buying preferences

Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.

Topic 90:How businesses gather Information from social media: A deep insight into customer privacy concerns

Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.

Topic 91:Consumer perception of social media marketing and its impact on brand image

Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.

Topic 92:Is Banner advertisement a good idea in social media marketing? A global comparative analysis

Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.

Topic 93:The role of online stores in the traditional marketing mix

Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.

Topic 94:Why is there more focus on the use of Facebook for marketing rather than other platforms for social media marketing?

Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.

Also Read:   How to Use Social Networks for your Dissertation

Marketing Ethics Dissertation Topics

Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.

The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.

They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.

These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.

There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:

Topic 95:Ethics and consumer perception: What do consumers really expect from companies?

Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.

Topic 96:Impact of unethical behaviour of an organisation on sales: Studying unsuccessful marketing campaigns

Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.

Topic 97:How firms mislead people to enhance product sales and the effect this has on their business

Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.

Topic 98:How country laws shape business and marketing

Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.

Topic 99:Ethical considerations and brand loyalty

Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.

Topic 100:Spam laws and online marketing – A critical analysis

Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.

Topic 101:Exploring the relationship between marketing ethics and corporate social responsibility

Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.

Topic 102: Building company reputation and brand equity through various corporate social responsibility initiatives

Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.

Topic 103: Do cause-related marketing campaigns impact consumer purchase decisions?

Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.

Topic 104: Public relations and consumer boycotts: Learning lessons from Shell and Nestle

Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.

Important Notes:

As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.

The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering ,  construction ,  law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in  writing your dissertation  as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Marketing Dissertation

A well-structured   dissertation can help students   to achieve a high overall academic grade.

• A Title Page
• Acknowledgments
• Declaration
• Abstract: A summary of the research completed
• Table of Contents
• Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation  can also be added to this chapter.
• Literature Review :  This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of  research questions  to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area whilst identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
• Methodology:  The  data collection  and  analysis  methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes  research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and  data analysis strategy .
• Findings and Analysis:  Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include  graphs ,  charts, and  tables in this chapter to identify meaningful trends and relationships.
• Discussion  and  Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
• References:  This should be completed in accordance with your University’s requirements
• Bibliography
• Appendices:  Any additional information, diagrams, graphs that were used to  complete the  dissertation  but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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Frequently Asked Questions

How to find dissertation topics about marketing.

For marketing dissertation topics:

• Study recent industry trends.
• Explore consumer behavior shifts.
• Investigate digital marketing innovations.
• Analyze branding or market strategies.
• Consider social and ethical aspects.
• Select a topic resonating with your passion and research goals.

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Research topics in Marketing for PhD

If you are searching for good research topics for your PhD. in Marketing then this article will guide you to find the best Research topics in marketing for PhD

Research topics in marketing for PhD

Marketing management is one of the best-preferred topics for a Ph.D. in Management. Every year thousands of applicants want to peruse a Ph.D. in Marketing Management. Marketing is a topic that changes every time and it depends upon various aspect as geopolitical issues, new technology, consumer behavior, and consumer perception. production diversification etc.

In this article, we will discuss some of the trending topics for the Ph.D. in Marketing.

This will also make you understand the process to find some tips and tricks from someone who has a good amount of experience.

Here are some of the latest and trending topics.

List of research topics in Marketing Management

• Creation of a global luxury brand.
• Global versus local marketing strategy.
• Global customer management.
• The strategy of Neuromarketing.
• Effectiveness of business outsourcing.
• Measuring Customer satisfaction.
• Effective branding using social media and digital marketing.
• social media on customer purchasing choices.
• Emotions and consumer decision-making.
• Neuroscience and consumer emotions.
• Consumption-based affect regulation.
• Engineering of feelings and emotions in the marketplace.
• Emotion and consumption experiences.
• The emotional impact of the marketing mix (pricing, product, distribution, communication).
• Emotions and social media.
• The Emotions and branding.
• Emotions and marketing effectiveness.
• Emotions and consumer happiness and well-being.
• Big data of emotion in the marketplace.
• Consumer psychology and judgment and decision-making.
• Emotional and cognitive factors influence consumer judgments and decision-making.
• Cultural variations in judgment and decision behavior.
• Consumer adoption of technology products, and strategies for multi-sided platforms.
• long-term effects of marketing actions and optimal allocation of marketing budgets.
• Marketing and strategy problems in digital marketing and social media.

Many Ph.D. students appear to start their project with over-ambitious topics but the important thing is, to keep the topic to the point and resume to one central research question.

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• How to choose your dissertation topic

Before taking the decision to finalize one topic one must start working on different topics and make sure that such a topic is new and no one else worked on it.

So here are some of the topics you can work on to find a good topic for your Ph.D.

Comment below if there are any current Research topics in marketing for Ph.D .

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Dissertation Topics in Marketing

• Updated on  
• May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

• What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
• To what degree does Caffe Nero’s app foster consumer allegiance?
• How and why can communication marketing be employed to entice new clients through social elements?
• How does production variety influence policy patriotism among high and low-contact producers?
• Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
• How do entrepreneurs grapple with polygamous behaviour among users?
• Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
• Growing policy support through long-value distribution management–an event study of UK health brands.
• What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
• An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
• How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
• Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

• Involving communal systems when seeking different markets and developing the market interest.
• Systems companies use acting on customer boycotts.
• The job of joint buy in a poor industry.
• Are modernisations useful in building up the number of clients?
• The relationship between the geographic position and the nature of a system.
• The benefits groups get from the customisation of their works.
• Mobile commerce: its powers and shortcomings.
• The change in prices on offline and wire markets of properties.
• How serious is the job of branding in the progress of a business?
• Are there proper limitations in brand selling plans?
• What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

• Altering the Marketing Management. What are the new models, functions, processes, and techniques?
• Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
• Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
• Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
• Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
• Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

• How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
• Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
• In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
• Evaluating the power of vision brands’ direct selling via YouTube.
• How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
• Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
• The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
• Customer loyalty – Behaviour or attitude? A mixed-method analysis.
• The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
• Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
• A case study: Using digital methods to increase brand salience.
• Using social media marketing to attract customers to brands of small companies.
• The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

• In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
• The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Using social media to reduce the cost of direct marketing
• Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• The effect of culture on marketing communications: The case of Coca-Cola in India
• How do supermarket chains overcome language differences in Switzerland?
• Effects of social media on organisational culture in the UK’s fashion industry.
• How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

• The case of Apple: How can firms customise their products?
• The impact of digital marketing innovation on Apple’s performance
• Pop-up advertisements: Hit or a miss
• Celebrities and influencers: Have they changed the game of online marketing?
• Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

• The impact of product information availability and persuasive advertising on consumer behaviour.
• Advantages and disadvantages of online advertising in international marketing.
• The Importance of Marketing mix on non-profit organisations.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

• What drives customers to buy things from Amazon?
• What are the benefits and advantages of customer internet reviews?
• What impact do marketing intelligence and planning have on sports marketing?
• How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
• What do customers think about green marketing?
• What are customers’ feelings about Burberry’s digital marketing efforts?
• What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
• How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

• A content analysis of Food brands Instagram posts.
• The impact of social media marketing on brand loyalty.
• Instagram, influencer marking and trust – a critical analysis.
• Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
• Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

• How have spam laws improved marketing ethics online?
• What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
• The influence of local culture on business ethics of immigrants- A case study of the UK
• Vegan vs cruelty-free: the politics of labelling and why it matters
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

• Analysis and determination of consumer buying behaviour for Coca-Cola
• Critical research on how AI will help make better marketing decisions
• Brand advertising and political campaigns: a possible interwoven impact?
• Analysis of how brands exploit impulsive buying
• Marketing budgets included by BREXIT
• The effect of COVID-19 on the global economy
• The decline in organic reach on social media platforms
• Do people appreciate being click baited into sponsored posts?
• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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94 International Marketing Essay Topics

🏆 best essay topics on international marketing, ✍️ international marketing essay topics for college, 📌 easy international marketing essay topics, 👍 good international marketing research topics & essay examples.

• Marketing Analysis for Nestlé: Nespresso Segmentation & More
• Nestle International Strategy: Marketing Analysis
• Zara International Marketing Strategy
• Uppsala Model in Internationalization Decisions
• SPAR International Company: Marketing Plan
• National Culture and Aesthetics in International Marketing
• Mercedes Benz Company’s Marketing Plan for the UAE
• Nike Inc.’s International Marketing Strategies The paper has examined Nike’s key international marketing strategies, namely, the use of technology and customer segmentation.
• Starbucks Company’s International Business Strategy In realizing its future internationalization agenda, Starbucks can consider venturing into more partnerships in the foreign markets and directly compete with existing retailers.
• The Role of Internet on International Marketing There is a need to study the practical impact of the internet on international marketing and how such modern technology will change the face of traditional marketing phenomena.
• Samsung: The Global Marketing Offering the wide product line that addresses the needs of many different target groups is the main idea of Samsung’s global strategy.
• The Coca-Cola Company’s Strategic Plan in Pakistan Coca-Cola is the most prominent foods and Beverages Company in terms of growth and global market in this industry.
• Norrona Company’s International Marketing Plan This paper presents an international marketing plan that will help Norrona exploit the market opportunity presented by a foreign market – South Africa.
• Cross-Cultural Marketing and Hofstede’s Model This paper examines the effect of culture and the importance of cross-cultural analysis on international marketing, with a focus on Hofstede’s model of cross-cultural analysis.
• Amazon Inc. in the Context of International Business Economics and Markets Amazon can focus on the different ways that products can be used to attract buyers in South Africa. Promotions using social media and TV advertisements can be implemented.
• International Business: Amazon.com Marketing Strategies This term paper focuses on the marketing strategies of Amazon.com and how it has contributed to its continual growth in the competitive e-Commerce.
• Automotive International Marketing in Turkey The study is about international marketing and focuses on the appropriate implementation of communication mix within the automobile industry. The area of study was in Turkey.
• International Marketing and Marketing Communications Marketing communications are messages and related media used to communicate with the target market. It involves advertising, sales promotion, personal selling, and public relations.
• International Marketing Strategies of Zalando and Asos The essay implement various theoretical concepts, including high- and low-context nations and Hofstede’s cultural dimensions framework, to analyze Zalando and ASOS strategies.
• Globalization Influence on Product Development This essay presents a critical analysis of the marketing strategies as they apply to the international marketing efforts of firms in the context of globalization.
• Starbucks: An International Strategy The current paper discusses the case of Starbucks. It is one of the companies most known for its consistent and large-scale international success.
• Market Entry Strategy on Example Wal-Mart This research is aimed at discovering the entry strategy that shall be employed by the company in entering into this market where it is already saturated.
• International Markets and Its Opportunities An organisation should increase its value than rivals through stocking more resources and distinguishing its capabilities.
• International Marketing of Coca-Cola When it comes to entering the IFCD market, Coca-Cola will have to overcome many barriers and market risks to be successful.
• Nando: International Marketing Mix Strategy Proper application of marketing mix components will enable Nando to launch and sell its food products competitively in the international markets.
• The Coca-Cola Company in Sub-Saharan Africa This paper discusses the origin of the Coca-Cola Company and the company’s scope of the market in Sub-Saharan Africa.
• Internationalization on Example of Sony Company This essay focuses on one of Sony’s daughter companies, Sony Computer Entertainment, especially on the production and internationalization of gaming consoles called PlayStation.
• International Marketing Plan of Progresso Soups in Santiago, Chile This report presents an international business proposal for the expansion of the GMI company through the marketing of Progresso soups in Santiago, Chile.
• Lidl Expansion to Norway and Mexico Lidl, a Germany-based international discount retailer, is considering entering another country’s market. It has narrowed its choices down to either Norway or Mexico.
• Pret a Manger Company’s Foreign Entry Mode Selection The purpose of this paper is to develop a profound strategic plan for international market entry for Pret A Manger.
• International Marketing – Impact of Globalization This paper seeks to identify the impact of globalization in international business and how companies can fully utilize the concept in order to attain their objectives
• Advertising Effectiveness in International Marketing In international marketing, advertising is one of the main tools that a firm can use to gain a competitive edge over other firms.
• Spotify and South Korean International Market This paper recommends South Korea as an ideal international market for Spotify – a music streaming company. The analysis based on macroeconomic factors.
• Globalization’s Impact on International Marketing Strategies International marketing strategies are influenced by globalization. The operations of multinational firms are shaped by the confrontation between standardization and adaptation.
• Reasons for Companies to Enter Foreign Market The purpose that guides a particular company’s strategy building is the financial benefits an enterprise expects to obtain from specific interventions’ successful implementation.
• Internationalization of a Bicycle Company: India & the US The need for internationalization of companies began when firms saw the necessity to increase their export efforts due to the declining domestic consumptions.
• Gender Symbols Usage in International Family-Oriented Marketing The concepts of social structuring and the formation of gender symbols are considered to be the central issues of family-oriented marketing developing on the international level.
• Global and Multi-Domestic Marketing Approaches There is a need for aggressive managers who can innovate and initiate skills that are important in navigating the pressures that affect the growth in company sizes.
• International Marketing: H&M Enters Brunei This paper critically examines Brunei’s marketing environment, company competition level, and entry strategies.
• Yogurtland and Micromax: Marketing Strategy To expand, the company has to apply product standardization with the elements of adaptation. The company has to use a global strategy as its primary method to achieve success.
• A US Diapers Firm’s Entry into the Brazilian Market The Brazilian market entry of a U.S. manufacturer of disposable diapers requires particular attention due to the differences in conditions between the two locations.
• National Office Machines and Nippon Cash Machines Merge The merging of National Office Machines from the United States and Nippon Cash Machines from Japan brings two different cultures together with contrasting marketing strategies.
• The Fresh Direct Firm’s Entry into the Chinese Market FreshDirect is one of the organizations that has been striving to introduce innovative food delivery services. It has strong changes at entering the Chinese market successfully.
• The Importance of Understanding Culture in Marketing When products are being exported across countries’ borders, managers should know the customers’ needs, which are often dictated by the cultures where the consumers reside.
• International Expansion Strategies to Consider It is more beneficial to expand a business internationally. However, this comes with an array of challenges that might discourage some entrepreneurs from doing it.
• Apple Incorporation: International Marketing This paper tells that the four functions of the management theory are a key aspect in determining the short and long-term success of any business.
• Analysis and Strategy in Global Marketing The paper examines the various strategies used in global marketing. It starts with an introduction then outlines Porter’s five forces model in the industry competition.
• International Marketing: Global Corporation vs. Company A global corporation needs to be capable of addressing the issues that emerge in the context of a particular culture when promoting products and services to diverse audiences.
• International Marketing: Personal View The international managers have the obligation of adhering to the international policies to ensure that their businesses run smoothly.
• Multinational Enterprises’ Choice of Modes of Entry There is no “one shirt fits all” strategy when it comes to figuring out the best mode of entry (MOE) into foreign markets by multinational enterprises (MNEs).
• Nova Energy Drinks Company Nova Energy Drinks company explores new potential opportunities of moving to an international arena, penetrating two foreign markets in South America: Argentina and Venezuela.
• Marketing Communication Strategies: Domestic and International Markets The essay explores the similarities and differences of the international and domestic marketing communication strategies that are used to market voice-activated braking systems
• Mercury Shoes Company’s New Opportunity in China The Mercury Shoes company has to promote better operational plans to aim the 10 million unit annual sales. China has no injuries from the hit of the global recession.
• International Marketing Management: Advertisement Strategies and Global Market Advertisers in the world or global market encounter limitations, which include media and products that are unique as well as the language, that are also unique in every market.
• International Marketing: A Case Study of Sanctuary Spa (UK) Global marketing principles and possibilities are precise and realizable; therefore, the worldwide marketplace cannot be compared to the home economy.
• Furbo Dog Nanny: International Marketing This paper explores the global pet monitoring industry, with an emphasis on the segmentation and differentiation of Furbo’s strategies for expanding operations in Australia.
• Anheuser-Busch InBev: International Marketing for Success This paper has used Anheuser-Busch InBev to illustrate how businesses can move from operating in a small domestic market to dominating global markets through international marketing.
• Environmental Factors Affecting Global and Domestic Marketing Decisions So the main potent of the marketing strategy must be in providing business travel solutions at the lowest possible prices.
• Multinational Companies’ Marketing in Vietnam Entering the Vietnam market is a rather controversial decision due to the presence of the factors such as corruption and bureaucracy.
• Market Globalization and Global Marketing Pitfalls Customization is fraught with several outcomes that may inhibit the further advancement of a company in the global economy.
• McGraw Hill Publisher: The International Marketing Analysis The report is an analysis of the role of marketing concepts, and implications at local and international levels that ensure the company succeeds in promoting products and services.
• “Beware the Pitfalls of Global Marketing” by Kashani Kashani addresses some of the problems that he believes to be characteristic of the global marketing environment.
• The International Marketing Planning Theory Application International marketing operations are geared towards achieving an organization’s objectives while operating across the globe.
• Sprout&Co Firm’s Entry Mode and Internationalization Given the nature of the business, Sprout&Co plans to adopt a licensing and franchising entry strategy into the international market since it offers numerous benefits.
• A Ceviche Business in the Chinese Market In my business model, I plan to introduce ceviche to the Chinese. This paper gives an in-depth SWOT analysis of the introduction of ceviche to Chinese cuisine.
• Potential Issues of Expanding into Foreign Markets The expansion of business abroad is a profitable event and a positive aspect in the context of business development. However, it is necessary to take into account many risks.
• Rule of Law and Ethics and International Marketing Currently, the attention of the world community is attracted by the rapid development of the “new industrial countries” of Asia, Africa, and Latin America.
• International Marketing News The international market is now facing division, with the governments putting much concern on supporting households and businesses that price regime.
• CarryMore Company’s Internationalization Before the decision to expand its presence abroad, the company was a purely domestic enterprise. It means that CarryMore was limited by exclusively British market orientation.
• Marketing Mistakes Affecting International Marketing Marketing mistakes can affect international marketing in that they can cause destroy brand reputation, increase costs associated, and lowers the market share.
• McDonald’s in Hong Kong and Taiwan The difference between McDonald’s in Hong Kong and Taiwan manifests itself in non-obvious aspects of the housing issue and attitudes towards marketing.
• Swipr Software Company’s Entry Into China Swipr is a software company that runs a microblogging platform. This paper aims to study the viability of the company’s entry ambitions into China.
• Multinational Agricultural Manufacturing Companies’ Standardization & Adaptation The most popular approaches that multinational companies use to serve their customers from various countries are standardization and adaptation.
• Multinational Enterprises’ Global Strategy Adjustments A global strategy is based on the assumption that the consumption and production patterns of goods and services are homogenous worldwide and countries are interconnected.
• The Hydraloop Water Recycler’s International Marketing Hydraloop H600 water recycler is a water recycling system created by Hydraloop Systems and produced by the Technologies Added factory.
• Impact Confections Company Expanding Outside the US Expanding a company to the international market results in increased employment and healthy financial development.
• International Green Marketing in British and Romanian Firms The main idea in green marketing is to promote one’s product or operation, so that one’s consumers will know that the company and its products are environmentally sustainable.
• The UK Juicers Company: Internationalization Theories This paper seeks to analyse the UK Juicers Company in correspondence with the theories of internationalization which include economic, learning and network.
• Rolls-Royce Motor Cars in Singapore The Asian market is the perfect economic destination regarding population growth and financial potential. That is the reason why Rolls-Royce chose Singapore to open its filial.
• Global Marketing: Adaptation vs. Standardization Global marketing is a complex process that must take into account various cultural, legal, and socio-economic aspects to work successfully.
• The Disney Difference: Making Magic Happen This essay provides information on the Disney Difference and their impact on corporate, competitive, and functional strategies.
• Brasil Foods Company’s International Strategy There are three main international strategies that companies can undertake to achieve higher prosperity and profitability.
• International Marketing: New Level of Business Global trade increases sales and profits and puts the name of the brand on the worldwide market, which makes it extremely attractive for domestic businesses.
• Expanding Ultima Foods in China Ultima Foods is a Canadian food company that owns two brands of dairy products. The country selected for expansion is China, and it is known for its a growing economy.
• Global Marketing Strategy Development Benefits This paper examines the various marketing strategies that are essential for the success of any company within the global market.
• Factors and Principles of Successful Multinational Marketing Description of a successful marketing strategy in a multinational market and competition of products of the same characteristics.
• FruitRich Private Limited’s International Marketing International marketing plan for the promotion of a new juice brand FruitRich Private Limited, which produces natural fruit juices with various flavors.
• Marketing and Research & Development in India The paper reviews the article tilted Dow Chem to Turn Pune Unit into R&D Hub provided by the India Supply Chain Council.
• “The Globalization of Markets” Book by Levitt Levitt predicted a range of trends that would occur in the global market, including the need to appeal to different types of customers.
• Vehicle Exporting: From United States to Mexico The purpose of the given executive business plan is to demonstrate the underlying ideas, market features, and business approach of exporting vehicle or auto parts from US to Mexico.
• International Market Development at Edutot Japan International markets differ in terms of legal systems, economic status, language, religion, and culture. The legal system affects the operations of a company.
• International Business Management and Marketing This paper considers essays on international business, trade, and investment, financial markets, international HRM, and other articles related to this question.
• Local Cultures in Globalisation and International Markets Globalisation and international markets condition the great importance of the creation of a unique approach that will be able to consider local cultural peculiarities.
• The Wiggles Company in the International Markets The Wiggles company is a well-known brand that will continue being successful in the childhood entertainment industry as they have significant business concepts.

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StudyCorgi . "94 International Marketing Essay Topics." May 18, 2023. https://studycorgi.com/ideas/international-marketing-essay-topics/.

StudyCorgi . 2023. "94 International Marketing Essay Topics." May 18, 2023. https://studycorgi.com/ideas/international-marketing-essay-topics/.

These essay examples and topics on International Marketing were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on January 8, 2024 .

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• How to Market Your App Internationally [Infographic] Laura Forer Whether you have a mobile app or you're going to build one, you want to set it up for success anywhere it's accessible. Localization and smart translations can help ensure ... International Marketing , Mobile Marketing
• Black Friday Trends Around the World [Infographic] Laura Forer Black Friday is no longer contained within US borders. Now—thanks to Amazon and other international retailers—big shopping boosts occur in countries all over the world on that day. Learn more ... Customer Behavior , E-Commerce , International Marketing , Marketing Strategy
• Consumer Purchase Behavior by Industry, Device, and Country [Infographic] Laura Forer How does consumer behavior differ when a customer is buying electronics versus toys? Check out today's infographic for a breakdown of buying behavior across 11 industries. B2C , Customer Behavior , International Marketing , Online Marketing
• Why a Global Content Model Makes Sense in Today's Market [Infographic] Laura Forer Going global can mean a lot more work for marketers as they scramble to translate content into local languages. Today's infographic suggests that a global content operating model can reduce ... Content , Content Marketing , Content Strategy , Customer Communications , International Marketing , Web Content , Writing
• What Are We Buying for Mother's Day? [Infographic] Laura Forer Just how do consumers express their love for their mothers on Mother's Day? This infographic shows how e-commerce trends change in the two weeks prior to the holiday. Customer Behavior , E-Commerce , International Marketing , Women
• The Ultimate Guide to Email: Australia Edition [Infographic] Laura Forer If your emails are being sent to subscribers in Australia, check out this infographic for tips on unique challenges to emailing Down Under, and see benchmarks for how Aussie subscribers ... Customer Behavior , Customer Communications , Email , Email Marketing , International Marketing , Metrics , Spam
• Want to Break Into the US Market? Here's How: Seven Tips for Localizing Your Marketing Ray Kemper For many companies, selling beyond their home market is essential to business success. But selling into new markets is easier said than done. Here's sound advice for European B2B companies ... B2B Marketing , Content Marketing , International Marketing , Lead Generation , Local Marketing , Print Collateral , Research , Sales
• Localizing Your Website Can Help You Win Customers [Infographic] Laura Forer If your website targets visitors worldwide but is only in English, then you could be missing major opportunities. This infographic explains why localizing your website should be a must for ... Copywriting , International Marketing , Local Marketing , Web Content , Web Copy , Websites , Writing
• What Marketers Need to Know About Going Global Tim Killenberg Today, going global can be achieved more easily than ever—if you have the right strategy and solutions in place. Here are a few things you need to know about forming ... Customer Engagement , Digital Marketing , International Marketing , Marketing Strategy , Thought Leadership , Websites
• Four Steps for a Successful Multilingual Marketing Campaign Caitlin Nicholson To better relate your product or service to consumers, present them in a way that identifies with those of a particular culture. Multilingual marketing is a way to do that. Content , Content Strategy , Hiring Outside Resources , International Marketing , Local Marketing , Marketing Strategy

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PhDResearch Topics

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PhD Research Topics

Of course, the PhD topics of your doctorate are very important on which you do your project and write a research paper. When you select your PhD topics you must have a clear idea of what your doctoral dissertation will look like. In PhD topics, there are a few false impressions and indefinite throughout everyplace 'topics', and numerous PhDs assume that all they need is the overall theme, to begin with, their research from starting your PhD topics ... If you have ideas to choose your PhD topics, if you "work" on it and invest a lot of time, you will create one for yourself and you will be successful! you have a reasonable thought regarding what your PhD journey will be about. In any case, you despite everything need to pound out solid examination addresses that will assist you with organizing your exploration. By and by, settling on a theme and working out your exploration questions goes connected at the hip. Read more

How to choose a PhD topic

Basically, scholars need to know.

PhD topic selection is an important process and the one in which scholars get confused

Good PhD research Topics

Current research topics.

Select a topic in the area which you are interested in, and have more knowledge about.

Be confident with what you choose.

Choose topics that create impact or change by the research.

Be particular about what you are going to choose.

Steps to follow for choosing a PhD Topic

• 1 Basic research is done in a particular area
• 2 Following this do a search about products and techniques
• 3 Explain the gaps in research and the solutions obtained to overcome
• 4 Chapter Writing
• 5 This explains to the reader why the topic was chosen and the need for the topic, improvements made in the topic.

Chapter Models

Chapter 1 - Introduction

Chapter 2 - Model and Implementation

Chapter 3 - Methodology

Chapter 4 - Analysis of data obtained

Chapter 5 - Body of the research

Select a unique area of research

Topic should make the reader to read the article

Choose flexible topics

Topic should be ease to implement

The main topic should cover overall ideas and concepts of the paper

A topic tells the main idea of a paragraph.

The first part of the topic should explain the idea and the rest explains the technique

Describe the working of the research

State the seriousness of the problem

Propose a solution for the problem

Describe the benefits of the research

Summarize the problem and solution

Research topics in Engineering

Mechanical engineering.

• Machine design
• Engineering materials
• Designing, manufacturing, and robotics
• Mechatronics
• Fluid mechanics
• Nanotechnology

Architecture engineering

• Heritage and conservation
• Landscape design
• Technology and sustainability in architecture

Aeronautical and Aerospace engineering

• Space flight mechanism
• Aerodynamics
• Computational aerodynamics it's designing
• Experimental aerodynamics

Chemical engineering

• Polymers and complex fluids
• Sustainable energy
• Catalysis and reactions

Instrumental engineering

• Soft computing techniques
• Automated analysis & understanding of biological cells
• Combustion stability monitoring
• Research on wind turbines

Civil engineering

• Design construction and integration
• Engineering informatics and simulation
• Sensing, monitoring, and controlling intelligent systems
• Innovative materials

Electronics and communication engineering

• Fiber optic communication
• Embedded systems
• Nano-electronics
• Human area network
• Marine engineering

Computer science and engineering

• Software engineering and programming
• Computational intelligence
• Computer graphics
• Human-centered computing
• Internet and web computing
• Mobile and cloud computing
• High-performance computing
• Complier optimization
• Data mining

Industrial Engineering

• Optimization
• Production planning and logistics
• Modeling and simulation
• Analytics and statistics
• Education, case studies
• Information system for production and management

Automobile engineering

• Biomechanics
• Designing and manufacturing

Biomedical engineering

• Regenerative engineering
• Cell & Molecular Imaging and bio-photonics
• Neural engineering

Topics for research

Start to study thoroughly on selected research topics.

If you are doing more detailed research when looking for a Phd. Articles, books, and other sources for research want to change or refine your research topic based on your results. The topic development process will help you improve your writing and research skills and you will need to prepare the suggested answers for your research questions. Then you are ready to use the resources found and use the various sources effectively depending on your dissertation and answer your research problems

PhD Topic in Commerce

We are a group of companies and economies that include all the activities that lead to the transformation of goods and services from products to clients in PhD topics. For many years PhD topics in e-commerce have been the fastest-growing commercial industry

Many universities offer specialized PhD degrees in Commerce. At the graduate level. PhD topics in Commerce include international marketing, accounting, finance, marketing, or project management.

The work degree is designed to provide the multi-disciplinary knowledge and skills required in the modern work world.

• Doctor of Philosophy
• Commercial and International Economic Law
• Management and Commerce
• Doctor of Business Administration - Marketing

Base paper Implementation

A base paper is an example project report or a paper that has been distributed by an earlier researcher, that researchers use as reference material for finishing their PhD postulation. The thoughts introduced in the base papers are additionally investigated for a new understanding.

Write a Base paper for Implementation

For good result.

The research and result of the study must be consistent.

Plan and Process

The use of basic text should be similar to the function used as a guide. This is especially true for experimental surveys.

Research on the main work must be on the same topics. For example, research information can be used for analysis to solve a problem. This will ensure that the source code is updated.

The details in the main document should be clear and easy to understand in terms of modules, graphics, and diagrams.

The language used in the paper should be well researched and appropriate to a particular area of knowledge. This will help the scientist understand the range of technical terms that can be used. In addition, the base and shape of the paper should be in line with the appropriate style.

Thesis Writing

Every section of a proposal is imperative and similarly important. While all topics request equivalent consideration, the degree of trouble that they present for each researcher may vary. A few up comers discover the writing audit part is almost overwhelming; for others, information examination ends up being the fault list.

Research topics in technology

• Artificial intelligence
• Gold mining
• Assistive technology
• Information technology
• Space exploration
• Technological innovation

Research topic in medicine

• Health care
• Food and nutrition
• Women health
• Addiction and substance abuse
• Disease and disorders
• Mental health

Research topic in Management

• Corporate planning
• Financial management and accounting
• Human resource management
• Innovation and technology

PhD research topics in education

• Transformative learning
• Developing learner autonomy
• Development education
• Critical pedagogies

Research topics in Science

• Neurobiology
• Rapid-acting anti-depressants
• Molecular Pharmacology
• The evaluation of Health Impacts in Low and Middle-income Countries
• Dementia Care through Community-Based Activity
• Health and Green Space
• Public Health based on the quality of drinking water

Research topics in mathematic

• Algebra, Combinatory, and Geometry
• Analysis and Partial Differential Equations
• Applied Analysis
• Mathematical Biology
• Mathematical Finance
• Numerical Analysis and Scientific Computing
• Topology and Differential Geometry

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Our team of experts will work based on your ideas, make your topic unique, arranging guides from your area, correction and editing services, are you ready to build your future , we make you unique to finish your degree, support 24/7, to reach us for any queries, “do one thing, and do it well with us”. if you think we are a good solution for your degree. click out the following link to be a great scholar in the future, we promise you it will well finish in your degree..

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