can i start cover letter with hello

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How to Choose the Right Greeting for Your Cover Letter

Cover Letter Greetings to Avoid

When you have a contact person.

• When You Don't Have a Contact Person

Examples of General Salutations

• When to Use 'Dear' in a Cover Letter
• Writing a Cover Letter Salutation

Concluding Your Letter

Cover letter example, sending your letter.

Hilary Allison / The Balance 

A salutation is the greeting at the beginning of a cover letter that is included with a resume when applying for a job. When you're  writing a cover letter  or sending an  email message  to apply for a job, it's important to include an appropriate greeting at the beginning to set the tone for your letter, which should be professional and appropriate.

The greeting is the first thing the recipient will see  when they read your cover letter . Therefore, it's important for you to convey the appropriate level of familiarity and respect.

Using casual greetings, such as “Hello” and “Hi” can make your letter seem unprofessional. Reserve these casual greetings for personal email and refrain from using them in your cover letter unless you are very familiar with the recipient. Such greetings are simply too informal—not the most professional way to begin the conversation if you’re looking to land a job.

“Hi” is appropriate only in casual email correspondence with people you personally know well. For example, if you're checking in with a close friend to find out if they've heard of a job opening at their company. "Hello" is appropriate only in email correspondence. It should be used primarily for people you know well but can be used in very casual circumstances.

Beginning your correspondence “To Whom It May Concern,” on the other hand, may seem too impersonal and make the hiring manager believe you do not care enough to find out whom you should be addressing. The only time to use " To Whom It May Concern " as a cover letter greeting is when you simply cannot find out the specific person to whom you are writing.

You should, of course, make every effort to find the name of a contact in the specific department in which you are interested. When making an inquiry  with a company for unadvertised openings, this greeting may be most appropriate.

The following is a list of letter salutation examples that are appropriate for cover letters and other employment-related correspondence when you have the name of a contact.

• Dear Mr. Jones
• Dear Ms. Brown
• Dear Riley Doe
• Dear Dr. Haven
• Dear Professor Lawrence

When You Don't Have a Contact Person

If this information was not provided in the job announcement and you cannot find it on the company’s web site, then you may be able to call the company, ask to be forwarded to their Human Resources department (if they have one), explain that you will be applying for a job there, and ask for the name of their hiring manager.

Always make every effort to find a contact name to use in your letter. It leaves a good impression on the hiring manager if you have taken the time to use their name, especially if you needed to work a little to find it.

LinkedIn is also a great tool to find out the name of the hiring manager. You can do a search for the company you are applying to with one or two keywords that would describe the person hiring for the position. Scroll down the list until you find the person who fits the criteria. This approach may help you pinpoint the appropriate contact person.

Many companies don't list a contact person when they post jobs, because they have a team of hiring staff who sort through cover letters and resumes before passing them to the hiring manager for the appropriate department. They prefer to leave the hiring manager anonymous until he or she contacts you for an interview.

An organization may also not want to disclose who the hiring manager is to avoid emails and phone calls from applicants, particularly if they anticipate receiving a large number of applications from potential job candidates. So, don't worry if you can't find someone to address your letter to. It will be forwarded to the correct department and recipient.

If you don't have a contact person at the company, either leave off the salutation from your cover letter and start with the first paragraph  of your letter or, better yet, use a general salutation.

When using a general salutation, capitalize the nouns.

• Dear Hiring Manager
• To Whom It May Concern
• Dear Human Resources Manager
• Dear Sir or Madam
• Dear [Company Name] Recruiter

When to Use 'Dear' in a Cover Letter

It is appropriate to use “Dear” in most circumstances, such as when the potential employer is someone you know well, or they are a business acquaintance. Follow these tips on choosing the right greeting:

• For people who you know well on a first-name basis, it's okay to use their first name only. For a business acquaintance or associate, use their first name if you met them more than once and addressed them by their first name.
• For potential employers, use Mr., Ms. or Dr., unless you have been instructed otherwise. Even if you know a woman is married, it is safer to use “Ms.” as opposed to “Mrs.,” as the latter may be offensive in certain circumstances.
• If you are unsure of the appropriate greeting, play it safe and use Mr./Ms./Dr. [last name] or Mr./Ms./Dr. [first name, last name].

How to Write a Cover Letter Salutation

Standard business correspondence formatting requires that, after providing your own contact information and the date of your letter, you then write down your contact person’s name, the company’s name, and the company’s address.

The formal salutation/greeting comes next: “Dear [Contact Person’s name].” If you have a contact person for your letter, include their personal title and name in the salutation (i.e. "Dear Mr. Franklin"). If you are unsure of the reader's gender, simply state their full name and avoid the personal title (i.e. "Dear Jamie Smith"). Follow the salutation with a colon or comma, leave one line blank, and then start the first paragraph of your letter on the following line.

Your letter greeting has the potential to improve your chances of getting an interview. To enhance your candidacy, make sure your  cover letter  maintains a professional appearance and offers relevant information, including your qualifications for the position. Choose the appropriate closing and always thank the reader for their time and consideration.

This is a cover letter salutation example. Download the salutation cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Cover Letter With Salutation Example (Text Version)

Alex Applicant 123 Main Street Anytown, CA 12345 555-555-5555 alex.applicant@email.com

September 1, 2018

Brett Lee Nurse Manager St. Ansgar Hospital 123 Business Rd. Business City, NY 54321

Dear Mr. Lee:

I am writing to apply for the position of nursing attendant, as advertised on the St. Ansgar Hospital website. As a trained nursing assistant who is fulfilled by working with patients and staff, and by helping people, I would be a great asset to your nursing staff.

I completed my nurse assistant program in June of 20XX, and I also have a nurse attendant certificate from the state of New York. I have been working part-time at Dr. Ellen Mueller’s primary care office in Smithtown, NY, for the past year, so I am experienced in working with patients. In addition, I am diligent about my responsibilities, and I have a flexible schedule which enables me to work almost any hours that you need.

I’ve attached my resume so that you can review my education and experience. I hope to hear from you soon. Thank you very much for your time and consideration.

Respectfully,

Signature (hard copy letter)

Alex Applicant

When you are sending your letter via email, include the reason you are writing in the subject line of your message:

Subject: First Name Last Name – Nurse Attendant Position

List yourcontact information in your signature, rather than in the body of the letter:

FirstName LastName Your Email Your Phone Number

How to Start a Cover Letter (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

• Contact Information
• Opening Paragraph
• Body Paragraphs
• Closing Paragraph
• Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

• Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
• Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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How to Start a Cover Letter - 4 Tips for the Perfect Opening

Here you are, looking at a blank document that’s supposed to be your cover letter.

You have a general idea of what your cover letter is supposed to be about, but you’re having trouble writing those first few sentences.

We get you! Whether you’re writing your resume, an article, research paper, or a cover letter, getting started is sometimes the hardest part.

Lucky for you, though, there is a very straightforward way to get started with your cover letter, and in this article, we’re going to teach you how to do that!

Read on to learn how to effectively get started with your cover letter! 

• What should your cover letter opening contain
• What to include in your contact information
• How to start a cover letter greeting
• How to write an attention-grabbing opening paragraph
• 6 Examples of how to start your cover letter

What Should Your Cover Letter Opening Contain

To successfully get started with writing your cover letter, you should include these 3 main elements:

• The header with contact information. Includes your & the recipient’s contact information.
• The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.
• An attention-grabbing opening paragraph. The opening paragraph of your cover letter is your chance to grab the recruiters’ attention and get them to read the rest of your cover letter.

Below, we’ll teach you how to do each of them in the right way.

If you’re applying for an entry-level job and wondering what’s the best way to write your cover letter, head over to our article on entry-level cover letters . 

What to Include in Your Contact Information 

As we mentioned, the first thing to add to your cover letter opening is your contact information. 

The header’s essential information include the following: 

• Full name and professional title (if applicable)
• Phone number
• Email (a professional email, that is)

In some cases, you can also add the following: 

• Social media profiles. By this, we mean profiles that are relevant to the position. This includes websites like LinkedIn , GitHub (for developers), or Medium (for writers).
• Personal website. If you have a personal website you’ve created for your industry (i.e. you’re a writer with a blog), then make sure to include the link to your website on your cover letter.

After you’ve added your information, you should add the date and continue with the recipient’s name and address. So:

• Manager’s name
• Manager’s job title
• Company’s name
• Company’s street address

Once you’ve done this, here’s what your cover letter will look like:

And just like the essential DOs, there are also some things you should NOT include in your cover letter header: 

• Unprofessional email. It’s going to be difficult for a hiring manager to take you seriously if your email address is something you coined when you were still a teenager (i.e. [email protected] ). 

How to Start a Cover Letter Greeting

After you’ve properly listed your contact information, it’s time to start writing your cover letter. 

The first thing this includes is addressing the cover letter to the hiring manager. 

Yeap, that’s right! And by greeting the hiring manager, department, or company, we don’t mean using the old-fashioned “Dear Sir/Madam,” or “To whom it may concern.”

Instead, you want to show your future employer that you’ve done your fair share of research about the job/company and that you’re not just using one cover letter template to apply for ten jobs. After all, one of the most common mistakes job seekers do (84% of them!) is not finding the hiring manager’s name and personalizing the application.

So, make sure to address the hiring manager that’s going to review your manager directly. 

Now, there are a few ways you can do that. 

The simplest - and most obvious - option is to look up the head of the department you’re applying to on LinkedIn. 

Let’s assume that you’re applying as a Communications Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Officer. 

After a quick LinkedIn lookup, you can probably find out who that person is (that’s me!). 

And just like that, you have your hiring manager! Piece of cake!

Not a fan of LinkedIn? You can also check the company’s website and look for the “Team” or " About Us " page.

If none of these work, consider using one of the following greetings when you’re addressing the hiring manager: 

• Dear [Department] Hiring Manager,
• Dear Hiring Manager, 
• Dear [Department] Team,
• Dear Director of [Department],
• Dear [Company Name] Hiring Team

How you conclude your cover letter is just as important as how you start it. To learn how to ace yours, head over to our guide on how to end a cover letter . 

How to Write an Attention-Grabbing Opening Paragraph

The last, but the most important, part of your cover letter opening is your opening paragraph. 

You want your opening paragraph to be engaging and attention-grabbing to ensure that the hiring manager will continue reading the cover letter.

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

And the part of the cover letter that helps catch their attention is usually the opening paragraph! 

Compare these 2 cover letter openers and judge for yourself which one you’d rather read:

Dear Mr. Brown,

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position. 

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position. 

While there’s nothing inherently wrong with the first example, it’s not all that imaginative. Chances are, every other applicant is going to use a similar opening statement.

The second example, on the other hand, is more customized and personal, helping the recruiter understand why Anna is a good candidate for the role.

In this section we’ll give you all the tips & tricks you need to ace your cover letter introduction:

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

After all, research shows that engaged employees are 17% more productive than their peers.  

So, it’s only logical that the hiring manager will greatly appreciate a candidate who shows commitment and enthusiasm. 

As such, these are both qualities that you want to showcase right from the start of your cover letter. Here’s an example of how you can do that:

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do. 

Tip #2. Mention a Mutual Contact (if Applicable)

If someone referred you to the position, the opening paragraph of your cover letter is a great place to mention that. 

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter. 

The idea is that if someone the hiring manager knows recommended you for the position, your skills and qualifications immediately become more credible.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X. 

Tip #3. Prove You Have Researched The Company 

A generic cover letter will not give you many points in the eyes of your potential employers. 

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company , and you’re not just applying to dozens of jobs randomly, hoping that one will stick. 

As such, it’s very important to do some research about the company you’re applying for, and in the cover letter, mention why you’re a good culture fit. 

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

There’s no better way to grab attention than to lead with an achievement. It immediately gives you credibility and makes the hiring manager curious to read more about you. 

To make sure your achievements stand out, though, do this:

• Whenever possible, make your achievements as quantifiable as possible. “Improved sales by 20% in 2 months” is more impressive than “improve sales.”
• Show how your past achievement is relevant or can add value to your current position. 

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization. 

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives. 

However, don’t just copy-paste the company’s mission statement to make a good impression. Rather, use your own words and beliefs to sound more genuine and original.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here. 

Tip #6. Be Direct  

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job. 

There’s another upside to this. Recruiters receive hundreds of applications daily - sometimes, even for different positions within the same department - so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job. 

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than $2,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position. 

Match your cover letter with your resume to make a better impression on the recruiter and reinforce your personal brand !

Key Takeaways 

And that’s a wrap! 

Hopefully, you’re now more confident about how you can start your cover letter!

Now, let’s do a small recap of the most important points we covered in the article:

• Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph.
• Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
• You should try to find the hiring manager’s full name in order to greet them. If you can’t find their name or title anywhere, then you should greet them using Dear Hiring Manager , Dear [Department] Team , or something similar.
• The opening paragraph of your cover letter should grab the hiring manager’s attention and make them want to read your cover letter. Some tips to write an attention-grabbing opening paragraph include being direct, starting with a strong belief statement, or leading with a relevant achievement.

Related Readings 

• How to Write a Cover Letter in 2024
• Cover Letter Tips 
• Cover Letter Mistakes
• Do I Need a Cover Letter?

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How to Start a Cover Letter – The Ultimate Guide

Are you fond of using cliches like “My name is…”, “I’m writing to apply…” or “I’m the perfect fit?” That’s not how to start a cover letter. These overused expressions won’t help your cover letter stand out.

They lack the punch and individuality that hiring managers are looking for. So instead of saying you’re the perfect fit, why don’t you describe “why” you are the perfect fit?

If a person in the company recommended that you apply, you could mention that person’s name. It’s better than saying, “I’m writing to apply…”.

That’s the purpose of this guide; we’ll show you a step-by-step process to start a cover letter that will land you an interview.

Table of Contents

What is the Purpose of a Cover Letter?

The cover letter is your opportunity to sell yourself to a potential employer by:

• detailing your professional achievements,
• why you are the ideal fit for the position, and
• what you can bring to the table beyond your technical expertise.

Make sure to get to the point quickly and clearly, outlining who you are and how you would significantly benefit the company.

Think of cover letters as effective marketing tools; you are the product being marketed.

In the following sections, we’ll show you how to start a cover letter by going through each section.

How to Start a Cover Letter: Formatting the Header

When done right, the header can prove to the hiring manager that you’ve done your research. This is particularly true especially when you tailor the letter to a specific person you’re applying to.

You can personalize your header by searching for the recruiting manager’s name and position in the company.

Most cover letter headers are centered in the top left corner. Also, you can create a unique cover letter header that fills the entire top of the page.

How to Write a Cover Letter Header Format

The header has three sections: your personal information, contact information, and the date of writing. Let’s go through each of them.

Add Your Personal Information

You must include the following details:

• Your full name (add your professional title, if applicable)
• Phone number
• Professional email address

Sometimes, you can add your social media profiles like Medium, LinkedIn, and personal websites. However, make sure that it’s relevant to the job you’re applying for. If not, it’s best to leave it out.

Include the Contact information

Skip a line by pressing “Enter” on your keyboard and add the recruiting manager’s contact details. It can be challenging to get the recruiter’s information. But don’t worry, you can usually find it in a job listing. To find out more about a company without filling out a job application, you can check their website’s “About Us” section. You can also check their LinkedIn profile.

Related: Do I Need a LinkedIn Profile: Pros and Cons

You should include the following three things in the contact information section:

• The recruiter’s name
• Job position
• Company name

If you can’t find the information, you can skip it and address it to the “hiring manager.” Here are some cover letter header examples:

Martha Stuart 315-444-9080 [email protected] November 18, 2020 Tom Brown Human Resource Director ResumeKit, Inc. 200 Purple Street, Suite 540 MentionTown, IL 94231

Cover Letter Greeting: How to Address the Hiring Manager

The cover letter greeting is crucial, so don’t overlook it and put a generic greeting there. It may cost you an interview. The salutation is a chance to show that you care about the job and the company.

It also shows that you’ve done some research by, for example, using the hiring manager’s full name. Sometimes, some job ads include the name of the person who will manage the application process.

But you may not be that lucky. So it’s always good to prepare. So let’s find out how to start a cover letter by writing a good cover letter greeting.

When You Know the Recruiter’s Name

Using the recruiter’s full name after “Hello” or “Dear” is the simple and effective way to go. This helps to avoid misgendering someone. However, if you use these salutations, always use their first name.

If the hiring manager has a title like “Professor” or “Dr.” you can also include that in your greeting.

Uses titles such as “Mr.” or “Ms.” followed by their last name if you know the person’s gender. Remember that there’s a difference between “Ms.” and “Mrs.” Use the “Mrs” if you’re sure that the person is married. If you don’t, stick with the “Ms.”

Remember to place the comma after the name, not before it.

Below are some cover letter greeting examples:

• Dear Jonathan,
• Dear Dr. Franklin
• Hello Mrs. Stuart,
• Hello Mr. Sanchez,
• Dear Ms. Watson
• Hello Tom Brown

When You Don’t Know the Recruiter’s Name

You can still write a good cover letter greeting if you can’t find the recruiter’s name . Here’s how to start a cover letter without a name. First, tailor your greeting to the job position by including relevant details like the job title and department.

For example:

• Dear Sales Manager,
• Dear Client Service Manager,

If you can’t find these details as well, use generic salutations like:

• Dear Human Resource Manager,
• Dear Hiring Manager,

Avoid using cover letter greetings like “To Whom It May Concern” and “Dear Sir or Madam.” It’s outdated and not well-received in the job market today. But there’s a specific time you can use it if you don’t know the recruiter’s name.

Check out this guide to learn more: To Whom It May Concern: When And How To Use

Do Your Research Before Using Generic Greetings

Before you start using general greetings, do your research to find the recruiting manager’s name. You can also use social media like Facebook, LinkedIn, or Twitter to find out who is hiring.

Incorporating the hiring manager’s name into your cover letter shows your initiative and desire to make a good impression.

How to Impress the Hiring Manager With Opening Sentences

Strategies and examples of how to start a cover letter vary depending on the industry. But there are universal tips that you can use in any cover letter. For example, addressing a cover letter opening could determine your success in landing an interview.

Below are some essential tips on how to start your opening sentence.

1. Show How Enthusiastic You Are About The Role

Prospective employers highly prize people who are passionate about their work. That’s why expressing your excitement for the position you’re applying for is a must in your cover letter. They are looking for evidence that your interests and the job’s responsibilities are a good fit. An employee that commits to their work is more likely to:

• excel at it,
• remain with the organization for longer, and
• increase their dedication to the organization for a long time.

The first paragraph of your cover letter is the perfect place to convey your passion. Then, you should explain why this job appeals to you and how it will help you advance your career.

I value the opportunity to assist dentists in bettering the lives of their patients.

2. Impress the Hiring Managers with Your Achievements

Successful cover letters highlight the applicant’s relevant experience and skills. To show that you know what you’re talking about and have real-world experience, lead with a professional accomplishment at the beginning of your cover letter.

Link your past achievements and future goals by explaining how your experience will benefit your new employer.

When applying for a job, it’s essential to be as honest as possible about your experience and qualifications.

I have over ten years of experience as a qualified dental assistant working with dentists and hygienists. I have mastered the four-handed dental technique in my current position at X Dental.

3. Mention a Relevant Contact

Did someone refer you to the job position? The first paragraph is the best place to mention the person who introduced you to the job.

Given the importance of referrals in getting an interview, it’s wise to highlight them in your cover letter. And that’s because you won’t get to include them in your resume.

If a mutual connection between you and the recruiting manager vouches for you, your resume will be taken more seriously.

Rosemary Dale, my former coworker, suggested I contact you to show my interest in the dental assistant position at Company X.

4. Show the Organization What You Can Bring on Board

A potential employer will want proof that you can add value to their organization. Therefore, in the first few lines of your cover letter, emphasize a problem you know you can solve for the employer. You can also include your most marketable hard or soft skills and what they can do for the company.

In accordance with the job description on your website, I also possess the following abilities and credentials: – 8-year experience developing dental x-rays – knowledge of infection prevention, including how to clean and sterilize tools and equipment – attention to detail – understanding of a variety of scheduling applications – excellent customer service skills

5. Be as Direct as Possible

It’s bad practice to beat around the bush. It gets you nowhere. When beginning your cover letter, be direct regarding the position you’re applying for and the qualifications you bring on board.

It’s helpful for recruiters to know upfront the position you are applying for and why you are an excellent fit for that role.

That’s because they receive hundreds of applications daily, sometimes even for various positions within the same department. So delaying their time will only get your letter overlooked.

Above all, I care about people. I value the opportunity to assist dentists in bettering the lives of their patients. I believe that my skills will bring immense value to your company.

Related: How Long Should a Cover Letter Be?

How to Start a Cover Letter Examples: Concluding Your Letter

There’s an excellent way to end your cover letter. At the end of your cover letter, you should write a paragraph that briefly restates your interest in and qualifications for the position. Don’t drag out the conclusion of your cover letter.

Instead, keep it short and sweet and express your eagerness for the company to contact you about the following stages. Then, sign off at the final signature.

The end of your cover letter should:

• Show confidence
• Be passionate
• Link your work experiences, achievements, and skills to the role.
• Clarify your expectations and skills

And don’t forget to say “thank you.”

Check out this guide to learn more about ending cover letters: How to End a Cover Letter in 2022 + Examples .

5 thoughts on “ How to Start a Cover Letter – The Ultimate Guide ”

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How To Start A Cover Letter (With 30 Examples)

• Cover Letter Format
• Salutation and Greeting
• Who To Address When Unknown
• How To Start A Cover Letter
• How To End A Cover Letter
• Best Cover Letter Font And Size
• Cover Letter Spacing
• Cover Letter Length
• Key Elements Of A Cover Letter
• How To Write An Address
• Official Letter Format
• Cover Letter Opening

Find a Job You Really Want In

Summary. When starting your cover letter , you should show your excitement about the organization and the passion for what you do. You should tell a story about your achievements, qualifications, and work accomplishments. Try to make a connection to the company such as mentioning someone who works there.

You’ve written your resume , you’ve filled out your job application , and now you just have to write that cover letter.

“Easy enough,” you think. You start by writing the recipient’s name and address, as well as your own . You type in the date, you write the salutation, and then… you stare at the blinking cursor for a full minute before you pull out your phone and start scrolling through social media, hoping inspiration will pop out at you in the form of a meme.

Instead of staring at a blank screen, follow the steps in this article to write an engaging, memorable cover letter that you can feel proud to submit .

Key Takeaways:

Ways to start your resume include:

Show excitement for the organization.

Share your passions.

Talk about your achievements.

Craft an interesting story.

Mention mutual connections.

Discuss newsworthy topics.

Being direct can also be an effective opening.

How you start a cover letter can determine your success so make sure to carefully construct an opening that successfully engages the reader .

7 Tips On How To Start a Cover Letter

30 examples of cover letter openings, cover letter faq.

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Your resume shows your qualifications, but your cover letter lets your personality and passion shine.

Your cover letter will also be one of many that hiring managers will be reading for any given position, so it’s essential to be attention-grabbing and memorable.

To do this, there are some elements to include in the introductory paragraph (or two) of your cover letter.

Show your excitement about the organization. Companies want to know that their job candidates actually want to work for them and are passionate about the organization as a whole.

If you’ve had a long history of interacting with the company, explain that. If you haven’t, talk about what you respect and admire about them based on your research about the position.

Share your passion for what you do. Hiring managers also want to see that you’re excited about what you do, so express that in your cover letter.

Talk about what motivates and inspires you , and you can even mention why you got started in the industry in the first place.

Talk about an impressive achievement. While your resume should include your qualifications and work accomplishments , including the one you’re most proud of in your cover letter will help drive the point home.

Make sure you include as many specific examples as possible about the results of your achievement. For example, you can cite how much money you brought to the company with the new system you implemented.

Tell a story. A story is a powerful way to connect with someone, whether you’re telling it in person or writing it in a cover letter. It also adds some personality and interest to your letter, making it more engaging and memorable.

Mention a connection you have to the company. If someone who works at the company or is otherwise linked to it referred you to this role , mention that early on in the letter.

Show some newsworthy research. You can impress a recruiter or hiring manager if you show you did your homework. Research the company’s website as well as other news outlets to see what the company has done. This information can make you stand out, especially if you refer to a big project or contemporary event.

If you have trouble finding anything newsworthy, you can still use the company’s website to find missions, values, and press releases. This can help you craft an introduction that shows you are invested in the company’s direction.

Be direct. Some recruiters and hiring managers appreciate it if you are direct. In a direct opening you will immediately describe the position you are applying to and what makes you a great fit for it. This method can work if this fits your personality or if it is appropriate for the culture of the company.

It is a judgement call, but it can be very helpful for a recruiter or hiring manager who has had to read through hundreds, or even thousands, of cover letters that all have begun the same way to read an opening that gets right to business.

To help get your creative juices flowing about how to open your cover letter, here are some examples of interesting ways to do that. Tailor them to your situation and voice, and make sure your tone will match the culture of the company you’re applying to.

From the time I was eight years old, I’ve been giving my older siblings advice on how to style their hair. Now I’m a certified cosmetologist and am excited about the possibility of getting paid to help people look their best.

I grew up living and breathing the Denver Rockies. The walls of my room were covered with pictures of the stadium and team, and I painstakingly collected each player’s baseball card every year. Even though I couldn’t go to many games, I’d religiously watch them on TV or listen to them on the radio, wearing my purple ball cap that hardly ever left my head, much to my mother’s chagrin. Now I work in sports marketing, and I’m thrilled to be applying for my dream job as the Rockies’ marketing manager .

At my Kindergarten graduation, I proudly declared that my life’s goal was to be a waitress . I reached that goal in high school , so since then, I’ve become a little more ambitious, but I still love to take care of people and provide excellent customer service. That passion is what drove me to apply for this position at Marriott Hotels and Resorts.

As a college student, I’ve taken eight career assessments over the last four years, and my results have said I should do everything from being a fragrance chemist to a body painter . While I didn’t pursue a degree in either of those, I did realize that they had one thing in common with what I chose: My passion for recognizing and sharing beauty. This is what drove me to pursue a career in music production.

I’ve always been that guy who loves correct grammar. I’ve also always loved learning about the world and the different cultures within it. When I discovered the listing for a position as an editor at National Geographic, you can imagine my excitement at the prospect of getting to combine both of my passions.

I’m the one my team members come to with questions about who is supposed to do what task. These organizational and delegation skills are what will make me a great project coordinator at ATT.

While I’ve never had the title of “manager,” I’ve been managing teams of people as the most senior HR representative at my current company for four years.

Ever since I first wrestled a package of trail mix to the ground that was marked with the taunting phrase, “Easy-open packaging,” I’ve just become more and more passionate about good design. From my degree in industrial design to my last position at Cuisinart, I’ve pursued this passion, and now I’m ready for my next challenge. I believe this role at Apple will be just that.

Four years ago, when my daughter was just six months old, I experienced the very real panic that comes with realizing that you’ve completely run out of diapers. To prevent that from happening again, I subscribed to Grove Collaborative, and now I get a box of essentials delivered to me every month. Now, I want to bring that same peace of mind to customers by becoming a customer service representative for Grove.

There are few things as surprisingly difficult as shopping for a new pair of jeans. I believe that purchasing new clothes should be enjoyable, and I want to provide that to people as a personal shopper at StitchFix.

Over the past five years, I’ve discovered that I design all of my PR strategies around one basic principle: People enjoy connecting to other people like them. As a result, I’ve created strategies that focus on making companies more relatable and approachable. I want customers to know that the company is made up of people who care about them and want to hear what they have to say. These campaigns have earned me four job offers from competing companies and two promotions within my own organization. I want to share the expertise I gained from those experiences with as many companies as possible, so I decided to enter the world of PR consulting.

You might be wondering why a sales associate who worked at a paper company for eight years is applying for a sports marketing position. While the two fields don’t seem to connect at first glance, I believe that my background in wooing customers and my lifelong passion for sports will make me a valuable asset to your marketing team.

Three years ago, I started filling in for our sales team when needed. My job title was still “ administrative assistant ,” but I quickly grew comfortable with a sales representative ’s responsibilities and would cover for my colleagues several times a week. Now, my goal is to enter sales full time, and I think this position at Macy’s would be a great opportunity for me to do that.

If you’re looking for someone willing to do things the same way just because “That’s the way we’ve always done it,” I’m probably not the person you’re looking for. If you’re looking for someone who will constantly revisit and redesign processes to make them more efficient, I might just be the candidate you want.

When I took my first accounting class in college, I thought I’d hate it. Instead, I found that I not only enjoyed it, but that I looked forward to doing my homework assignments for that class. This had never happened to me before, so I thought it was worth pursuing. A degree’s worth of accounting classes later, I’m ready to put my skills to work in the real world . I can’t think of any better place to do it than at PayPal, an organization I’ve respected since I was a business administration major.

I first encountered Sales Corp. when my business class was given a tour of your facilities. After connecting with some employees there and seeing how you run the company, I was hooked. I’ve been looking for job openings at the company ever since, and now I’ve found one that will fit well with my skills.

I grew up visiting the Denver Aquarium several times a year. It was where I first discovered my love for the ocean and the creatures within it. Since then, I’ve earned a degree in marine biology and worked at an animal sanctuary in Florida for ten years. Now, I want to pass on my expertise to others, and I believe I’ll be able to do that through this management role at the aquarium where it all began.

When most people think about working for an advertising agency, they probably think of the trendy, collaborative environment and flexible schedules . While I’m definitely attracted to these things as a young professional, what truly drew me to your company was the focus on merging excellence with putting the customer’s desires first, a combination that is difficult to find with advertising agencies.

When I was eight, I built my first treehouse. It was little more than some cardboard and scrap plywood nailed together, and it wasn’t even in a tree, but I did it all by myself. Since then, I’ve grown in my woodworking skills and even graduated top of my class from the City Technology Center. Now I’m looking to enter the industry as an apprentice , and I can think of no better place to learn than City Construction Company, an organization I’ve long admired.

I first encountered Great Designs when I attended the 3D Design Conference last year. I spoke with a representative at your company’s booth and felt like he genuinely cared about what I had to say. Imagine my surprise when I saw him enter the stage as the company’s CEO and the conference’s keynote speaker ! I decided then and there that I wanted to work at a company that values collaboration and good design, so I applied for a job as soon as I got home.

If you were to look in my car, you’d see a sponge attached to my steering wheel and a practice suture kit in my glove box. I use this to practice my different suturing techniques while I wait in traffic during my commute to and from classes. I’ve always cared deeply about getting the details right, and I’d love to bring that passion to St. Francis Hospital’s general surgery team.

As a travel writer , I’ve spent most of my career on planes, on trains, in cars of all shapes and sizes, and even on cruise ships. Never have I experienced staff with the hospitality and true love for exploring the world that I did on Princess Cruise Lines, and I’d be honored to further both of those through this position as a travel blog writer .

Last January, I became the top-rated trainer at my gym, and I haven’t lost that position since. Now I’d like to use the fitness training and customer service skills that got me there in the head manager role at Gold’s Gym.

When I visited Cooper Accounting last month, I felt like I had finally found my people. I couldn’t believe that there were others out there who truly enjoyed crunching numbers as much as I did. The atmosphere was electric, and I knew I had to find a way to be a part of it.

When my academic advisor at Central State University told me I’d be required to get an internship to graduate, he encouraged me that getting the experience was more important than finding my ideal company to work for. However, I knew that I’m motivated when I know I’m working for something I believe in. Enter: The Red Cross.

I recently graduated from the University of Indiana , and if there’s one thing I learned during my time there, it’s that I have a lot more to learn. I believe being able to work in Governor Hanson’s office would afford me the practical experience and mentorship that would give me the knowledge I need to become a successful professional. I would love to use that knowledge to further his office’s efforts in making our city a better place.

My roommate first mentioned this data scientist position at Northrop Grumman, but as I began to research it, I got more and more excited about the possibility of being a part of such an innovative organization.

When I was 11 years old, I wanted to be a scientist . As I got older, though, I realized that I also wanted to work with and help people. Since then, both of those passions have only grown, driving me to become a Registered Nurse . In researching job openings, I was struck by St. John’s Hospital’s focus on innovation and patient care, and I can’t think of two priorities that I’m more passionate about furthering.

After managing projects with over 100 team members apiece for 11 years, organizing teams and overcoming roadblocks has become like second nature for me. Now I’m ready to pass on my experience by training future project managers.

Although I’m enjoying my position as a graphic designer for PetCo, my heart stopped when I saw the position at Burton Snowboards. I’m an avid snowboarder and have always admired Burton’s commitment to excellence down to the tiniest detail.

What are some tips for a great cover letter?

When writing a cover letter, you should make it personal and write about your past, present, and future. Make it personal by writing the recipients name or job title instead of just writing “to whom it may concern.” If you don’t know who you are writing to, do some research and find out.

You should divide your personal introduction into the past, present, and future. This will let the reader know of your education and experience, where you are currently, and where you see yourself within the company.

What should be included in a cover letter?

A cover letter should have your relevant skills and qualifications and information about you. Your first paragraph of the letter should include who you are and why you are interested in the role. Your second paragraph will be an overview of your background which should include your skills and qualifications, as well as your education.

What should you avoid in your cover letter?

Avoid including any personal information, salary expectations, and spelling mistakes in your cover letter. You should only include relevant personal information such as your name and any education background. The recipient will not want to know your marital status or what religion you practice.

You should only discuss salary expectations after you receive an offer. Putting in the cover letter will not make a good impression and could get your letter tossed in the trash. Before you submit it, just read over for any spelling errors to help make a good impression.

Harvard Extension School – Resume and Cover Letters

Columbia University Center for Career Education – How and Why to Write a Great Cover Letter

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Maddie Lloyd was a writer for the Zippia Advice blog focused on researching tips for interview, resume, and cover letter preparation. She's currently a graduate student at North Carolina State University's department of English concentrating in Film and Media Studies.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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How to Start a Cover Letter

If the beginning of your cover letter does not kindle interest, it has small chances to hit the target. Follow the tips from the article for creating a catchy introduction.

Basically, over 90% of cover letters are either average, bad, or very bad. They usually start with stock lines like: “To whom it may concern,

In response to the job advertisement, I’m applying for [Job Title] at your company and forwarding my CV… so on and so forth”.

This is the reason hiring managers are so sick and tired of reading dozens of cover letters day after day. These templatized cover letters sound to them like “Whoever sees my cover letter, I am here for the job. Please check my attached resume. '' This is not the way a great cover letter should begin. It should grab the reader’s attention right away and make them read further. If you’ve been staring at a blank “Cover Letter” document trying to figure out how to start a cover letter and shape a proper cover letter intro, then our article is for you.

How to begin a cover letter

Previously on our blog, we described the importance of a thought-out letter and presented an ideal cover letter structure. If you missed the opportunity to get some valuable information and suggestions on writing a professional cover letter that will help you land a dream job, then now is the right time. Click here to read the article.

Because you’ve figured out that you have to impress the recruiting manager from the very first paragraph, it’s time to put this knowledge into practice. A cover letter is too important to write badly; so, you’ll need to take advantage of your wit and creativity. Here are our suggestions for you to improve your cover letter right now.

Here is an example of a cover letter header:

From : John Doe

11301 West Olympic Boulevard Apt. 100

Los Angeles, CA 90064

(212) 245-7154

[email protected]

To : Jane Doe

Senior Hiring Manager, XYZ Inc.

(212) 244-7701

[email protected]

Be sure that all your hidden talents will be revealed and the obvious ones will be exalted in our builder.

• Address your application to the particular person responsible for hiring staff in the organization

Start with a salutation

- Dear [First and Last Name], - Dear Mr./Ms./Dr. [Last Name],(very polite greeting) - Dear [First Name], or Hello, [First Name], (informal greeting)

Now let’s write in one of the salutations to the header we made before:

From: John Doe

To: Jane Doe

28 Second Avenue, NY

Dear Jane Doe,

Opening sentence and paragraph

“I was truly excited to see that XYZ Inc. is looking for a Lead Project Manager skilled in handling complex software projects for the metallurgical industry. With over four years of experience coordinating a 31-member software development team in the sphere of machinery manufacturing, I’m confident that I will be a great fit to be Lead Project Manager at XYZ Inc.”

“I was thrilled to learn about this job opening from my former colleague, John Johnson. We worked together for three years on a complex metallurgical project at ABC Global. He thought that I would be a good candidate for this position at your company.”

What to write in your cover letter next

Let’s assume you conduct research on the position, find the specific hiring executive, create a professional-looking header, start a cover letter for a job with an appropriate salutation and write a stunning opening paragraph. The format is neat, the tone is right. Take a short coffee break and unwind before starting the second paragraph (body) and conclusion of the letter. The rest of your cover letter is as important as the introduction, so you need your mind to be fresh.

Body/Second Paragraph

Generally, the body of a cover letter consists of several paragraphs, where you go into detail about your qualifications, explain your enthusiasm, list your relevant skills and experience, and convince the reader that you are a perfect fit for the position.

Employers value enthusiasm and genuine interest. In fact, they tend to value enthusiasm a little bit more than your skills and experience. No, this doesn’t mean that enthusiasm can replace a lack of professional expertise or skills. However, if you’re truly enthusiastic about getting in, you’ll have a better chance for the job, even if you lack certain skills. Show the reason you are enthusiastic about working with them. Give examples, if you have them. And remember that from the employer’s perspective, excitement means loyalty and dedication in the future; that’s why showing genuine interest works.

If you’ve consumed some of the company’s products, tried their services, or are somehow connected to what the company does (or did), do mention this. For example, if you are applying to an mHealth software development company, tell them you are an active user of their EMR/EHR platform or application. Tell the story of why you’ve chosen their platform among dozens of other similar services, and what benefits it brings to you personally.

Show that you’ve been keeping up with company news and recent events, and are interested in what is going on. For example, you might mention recent interviews with company representatives, conferences held by their organization, the launch of a brand-new product, a hot-piping feature for the product, etc. Awareness of the company’s events will differentiate you from the rest of the applicants.

This doesn’t have to be the first sentence, though. But if you manage to do so, your chances for an interview will increase tremendously. Conduct research about the company’s goals, and try to identify the key issues facing the company. Offer the solution you see for a particular issue. For instance, if you are a UI/UX designer and you see that their EMR platform is not intuitive enough for the end-user, or its navigation pattern is inconvenient, offer your solution and back up your vision with past experience. Real solutions are impressive.

“In short, I believe myself to be a great candidate for this position. I would welcome the opportunity to discuss the Social Media Marketing Manager position in person. Feel free to get in touch with me by phone or by email, and I’d be happy to attend an interview to discuss my fit for the company in greater detail.

Best Regards/Yours Faithfully,

How to personalize your cover letter

Remember that different industries and domains, as well as the job level, determine the right approach to writing a cover letter. However, the rules for success are pretty much the same:

Engage the reader from the very first paragraph to make sure they’ll read the rest and consider your CV in detail.

Offer the prospective employer value. Show them you can solve their problems.

Create an individual and unique approach to make your cover letter stand out from others and get you through the first round of the hiring process.

Examples of the best way to start a cover letter

Check out a couple of professionally written examples of how to open a cover letter for a job application. You can build and download more cover letters here .

Or choose any other template from our template gallery

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Can I Start A Cover Letter With Hello? (Expert Advice)

You’ve probably heard that you should start a cover letter with “Dear Sir or Madam.” But is that still a thing? What if you don’t know the gender of the person reading your application? Should you still call them “Sir” or “Madam”? 

And what if they’re both men AND women at once?! In this post, we’ll explore how to proceed when it comes to addressing your cover letter: from salutations like “To Whom It May Concern” and even whether it’s okay to address the reader by their first name.

Table of Contents

Can I Start A Cover Letter With Hello

You can start your letter with “Hello” or “Dear.” If you know the recipient’s name, you can use that instead. If you don’t know their name, use ‘To whom it may concern.’

The reason for this is because starting a cover letter with ‘Hello’ or something similar shows that you’re confident and friendly right off the bat which is usually a good thing in an interview setting!

A well-written cover letter can make all the difference in landing your dream job. Don’t underestimate the importance of this document. Check out our article on why cover letters are important to learn more about how to make your cover letter stand out.

What Is The Best Way To Start A Cover Letter

To start your cover letter, you can use one of the following:

A greeting: “ Dear HR Manager .”

Your contact information and name: “I’m Jhon Doe, and I’m writing to apply for the marketing manager position at your company.”

A lead that shows you’re a good fit for the job or company, like “I’m convinced that my years of experience in customer service would make me an asset to your team.”

Personal stories that show how you’ve applied what’s on their job description. 

For example, if they’re looking for someone good at multitasking but also knows how to prioritize tasks, talk about how when you worked at Pizza Hut as a teenager one summer (yes), you were able to juggle four different jobs at once because each required different skillsets one was serving food. 

Another was cleaning up after customers left; another involved folding boxes into pizza boxes while they cooled off in preparation for delivery (and this was before box cutters existed).

How Do You Start A Cover Letter Without Dear

When you’re writing a cover letter, start with something like:

Dear [name],

It’s best to use a salutation that is appropriate for the position and person you are writing to. If you don’t know who will be reading your cover letter, then pick something general such as “To Whom It May Concern,” or use the company name if it’s available. So if your friend has applied for a position at [company], then address your greeting like this:

Dear [name ],

If you know who will be reading the cover letter but not their name (e.g., it could be an anonymous job posting), 

Then go ahead and use their title instead of their name to make sure they understand that this is sent on behalf of someone else from whom they have received permission or clearance to receive contact information about any openings that might exist within their organization

Cover letters can be a powerful tool in your job search, but only if you use them effectively. Check out our expert advice on writing a good cover letter to learn how to make your cover letter work for you.

How Do You Start A Cover Letter Without Knowing The Name

Dear Sir/Madam:

I am writing to apply for [position] with your company. I have a strong background in [insert relevant experience]. I believe that my skills and abilities would make me an ideal fit for this position, and I look forward to hearing from you regarding the next steps.

What Is The Best Way To End A Cover Letter

When it comes to ending your cover letter, you have a lot of options. To end on a high note, use a closing that is professional and polite. You can choose from the following:

• “Thank you for considering me for this position.”
• “I look forward to hearing from you soon.”
• “I appreciate your time as I pursue this opportunity with [company name].”
• “I am excited about the possibility of working with you at [company name].”

How Do You End A Cover Letter Introduction

ends with a short sentence. You want to leave the employer with something to think about, so you can use this opportunity to make a connection between the job and your skills, experience, and personality.

ask for the job. Asking for more information or an interview is always a good practice when it comes to cover letters.

ask for a response. Make sure that you ask for what you want at the end of your cover letter introduction!

How Long Should A Cover Letter Be

While it’s not possible to give a definitive answer to how long your cover letter should be, there are some general rules of thumb. Most experts agree that you should aim for between one and two pages. 

This is because most hiring managers only have a minute or two to look over each application before making their decision. As such, they want something concise and to the point, so they can make an informed decision quickly.

Here’s another tip: make sure your resume gets in front of your hiring manager as soon as possible by focusing on skills relevant to the job at hand. This will help you avoid having your application lost among other applicants who might share similar qualifications but aren’t quite as well suited for this particular role (or at least don’t seem like it).

Remember that every cover letter needs some personalization so that it shows off what makes YOU special! That means tailoring both content AND format (font size/style used) based on what works best when talking about YOUR background experience.*

In today’s competitive job market, a well-crafted cover letter is more important than ever. Don’t overlook this critical document in your job search. Check out our article on why cover letters are necessary to learn how to make your cover letter stand out from the competition.

What Should You Not Put In A Cover Letter

There are a few things you should not include in your cover letter. Here’s a list of them :

Do not put your salary requirements in the cover letter. Many people believe that listing their salary requirements in the cover letter will help them get an offer from the company, but it can backfire on you. The only way to find out what they’re willing to pay is during negotiations and when they make you an offer; so don’t put it in there until then!

Don’t put references or contact information of any kind, such as social media links or email addresses where you can be reached, either within or outside of your cover letter itself (unless specifically asked for). 

References who are familiar with your work might still be listed on LinkedIn if requested by a potential employer; however, all other personal information should remain private unless approved beforehand by whoever may need access to it so keep those locked up tight!

Do I Need A Cover Letter For An Internal Position

A cover letter is a document that formally introduces you to a company. It should briefly explain why you are applying for the job, where you heard about it, and what your qualifications are. 

A cover letter can be very helpful if you’re applying for an internal position because it will allow your hiring manager to learn more about who you are as an employee and why they should consider bringing you on board.

A cover letter should include:

• Your name, address
• Your phone number (and cell phone number)
• The company’s name or website address
• A summary of what type of job(s) or internship(s) you’re looking for (this will help them direct their search).

Using subheadings in your cover letter can help break up the text and make it more readable. Learn more about how to use subheadings effectively in your cover letter with our expert advice on using subheadings in a cover letter .

Should My Cover Letter Address My Employer Or Recruiter

You should always address your cover letter to a specific person.

If you don’t know the name of the person who will be reading your cover letter, look up the position you are applying for and see who is in charge of hiring.

If this information isn’t available, do some research online to find out who reviewed similar job applications in the past. Address it to them directly and explain why you think they would be interested in what you have to say about yourself and your work history (or why you think they might not be).

How Do You Write A Good Cover Letter For An Interview

A cover letter for an interview is an opportunity for you to tell the employer why you’re the best person for the job. Cover letters are used by some employers as a screening tool, so your cover letter must be well-written and highlight your top strengths.

When applying for a job, whether it’s through mail or electronically, your cover letter should be included with your resume. The length of a good cover letter will vary depending on who you are writing it to (i.e., recruiters or hiring managers). If they are more than two pages long then they may become too long and cause people to lose interest in what you have written! 

However, if they are shorter than one page then there won’t be enough information provided about yourself which defeats its purpose altogether!

There is no right answer when determining how long should my cover letter be. It depends on who will read it but also what type of position is being applied for as well as how much experience has been gained thus far within the said occupation.”

Transitioning to a new career can be challenging, but the right cover letter can help you make the leap. Check out our guide on how to write a cover letter when changing fields to learn how to make your cover letter work for you in a new industry.

Should I Include Salary Requirements In My Cover Letter

If you’re applying for a job that pays more than minimum wage and less than $250,000, there’s no reason not to include your salary requirements in the cover letter. Even if it’s not a required field on the application form, it’s always good practice to include this information in your cover letter so you can stand out from other applicants who don’t include their salary requirements.

If you’re applying for a job that pays more than minimum wage and less than $250,000 (and especially if they’ve asked that you provide this information in their application), there’s no reason not to include your salary requirements in the cover letter. 

Even if it is not required by them or other candidates, it’s always good practice to include this information anyway so that you can stand out from other applicants who don’t have their personalized approach as yours does!

In many cases though when writing about yourself (which should always be done via first-person pronouns like “I” instead of third-person pronouns like “he/she”), people will use pronouns such as “myself/himself/herself” instead which also works fine because we know exactly who I’m referring too here: myself! 

We could even go further by making sure it’s clear what company our resume is targeted towards too with something like “our company” before talking about our achievements etcetera.

If you want to achieve success in your job search, it’s important to start by building a strong cover letter. 

A good cover letter will introduce you and your qualifications to potential employers and help seal the deal on an interview. If you’re looking for some expert advice on how to write a stand-out cover letter, check out this post for some great tips on how to make your first impression count!

Further Reading

If you’re interested in learning more about writing effective cover letters, check out these additional resources:

The Balance Careers: How to Address a Cover Letter : This article provides guidance on how to address a cover letter, including tips for using the right salutation and avoiding common mistakes.

Indeed: 5 Powerful Ways to Start a Cover Letter (With Examples) : This article offers tips and examples for starting your cover letter in a way that will grab the reader’s attention and make a strong first impression.

Novoresume: How to Start a Cover Letter: Tips & Examples : This article provides practical advice and examples for how to start your cover letter in a way that highlights your qualifications and makes a strong case for why you’re the right candidate for the job.

What is a cover letter?

A cover letter is a document that accompanies your resume when you apply for a job. It provides an opportunity to introduce yourself to the employer, highlight your qualifications and experience, and explain why you’re the right candidate for the job.

Why do I need a cover letter?

A cover letter is an important part of your job application because it allows you to showcase your qualifications and make a strong case for why you’re the right candidate for the job. A well-crafted cover letter can help you stand out from the competition and increase your chances of getting an interview.

How do I address a cover letter?

When addressing a cover letter, it’s important to use the appropriate salutation. If you know the name of the hiring manager, address the letter to them directly. If you don’t know the name of the hiring manager, use a generic salutation such as “Dear Hiring Manager.”

What should I include in a cover letter?

A cover letter should include an introduction that explains why you’re applying for the job, a body that highlights your qualifications and experience, and a closing that expresses your interest in the position and your willingness to follow up.

How do I make my cover letter stand out?

To make your cover letter stand out, focus on highlighting your most relevant qualifications and experience, using a tone that’s professional yet engaging, and tailoring your letter to the specific job and company you’re applying to. Additionally, starting your letter with a strong hook can help grab the reader’s attention and make a positive impression.

Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.

Is a Cover Letter Necessary in 2024?

Published: April 03, 2024

Writing a cover letter can be daunting.

I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments.

While it acts as a letter of introduction, I’ve wondered if a cover letter is necessary in 2024. To find out, I spoke with two recruiters and gained insights on how to write the best cover letter for any job application.

How important is a cover letter?

Is a cover letter necessary, when to skip a cover letter, when to include a cover letter, tips for writing a cover letter, what if the cover letter is optional.

Cover letters are short letters of introduction that you include with job applications.

Typically, they are your chance to go into deeper details about your accomplishments that you might not have highlighted or had room to mention on your resume.

Tiffany Hall, a professional resume writer and founder of Resume911 , says cover letters are an important part of the job application process.

Hall says, “Cover letters can be very important. It’s supposed to sell why you, of all applicants, should get the job. The issue is that applicants use them to regurgitate what’s on their resume, and that’s not what it’s for. It should speak to what isn’t easily explained with your resume.”

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For example, if your resume says you’re skilled at building web pages, your cover letter is a great place to name-drop companies that you’ve worked for to create their websites.

Matthew Muehleisen, a corporate recruiter , thinks a cover letter is also a great place to show you’ve done your homework and researched a company.

Muehleisen says, “It can be what sets you apart from other candidates and applicants and is a good opportunity to show that you’ve done research on the position and company to further showcase your interest in the role.”

Knowing the importance of a cover letter still begs the question: Is a cover letter necessary in 2024?

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While a cover letter can help demonstrate your knowledge of the company you’re applying to and highlight more of your achievements, both Hall and Muehleisen agree that a cover letter isn’t entirely necessary.

Muehleisen says, “Unless it’s a requirement of the application, I wouldn’t say it’s necessary to include a cover letter. There are some roles (usually in content creation and marketing) that will ask for a cover letter as a form of a writing sample. In these instances, make sure your letter is polished and focused.”

If Hall had her way, she would eliminate the cover letter entirely, focus more on the resume, and ask for a link to an applicant’s LinkedIn profile.

According to Hall, “Most cover letters either repeat the resume or they speak to why the applicant isn’t a good fit. Neither is the purpose of a cover letter.”

Nevertheless, 74% of hiring managers still prefer applications to include a cover letter. So, it is definitely worth considering including one — even if the application says it’s optional.

If you’re looking for a new role, writing a cover letter can be time-consuming — especially if you take the time to personalize every letter you send to a hiring manager.

Although a cover letter does serve a legitimate purpose, and 83% of hiring managers read it, there are a few situations where you shouldn’t include a cover letter. Let’s take a look at those scenarios.

If You Only Have a Template of a Cover Letter

I get it. Writing an effective cover letter takes a significant amount of time.

But consider not sending one if you only have time to plug your information into a cover letter template without personalizing it before hitting submit on an application.

Don’t get me wrong. A cover letter template is a great starting point to write your cover letter. Templates often remind you to include pertinent information like the hiring manager’s title, name, and your contact information.

However, if you don’t take the time to edit the body of the cover letter and personalize it with research and your relevant experience, you risk sending the same letter as another candidate.

And considering that 48% of hiring managers spend anywhere from 30 seconds to two full minutes reading each cover letter, the chances are high that your hiring manager can spot a form letter a mile away.

Don’t send it if you don’t have the time to personalize a cover letter.

If Your Cover Letter Is Full of Critique

A cover letter is meant to explain why you’re the best candidate for the open position. However, a cover letter is not a place for you to share your ideas of how the company can improve.

Sure, every company likely has areas of improvement, and the job you’re applying for might be the role that gets a say in that, but a list of improvements might read as a critique.

You don’t want to potentially offend a hiring manager before you even get an interview. A bad cover letter can hurt a strong candidate, according to 33% of hiring managers .

Before you submit your cover letter, read through it several times to make sure it’s not a critique. If it does sound like a critique, throw it out.

If It’s Not Required

There are other instances where you shouldn’t send a cover letter. For example, if the application’s instructions specifically state that you do not need to submit a cover letter for consideration for the job.

In fact, sending a cover letter anyway can signal to the hiring manager that you don’t follow instructions. Not following instructions is also a great way to land your application in the trash bin.

The bottom line is this: If the application specifically states not to send a cover letter, don’t send it.

Of hiring managers, 74% prefer to see job applications with a cover letter apart from the resume. Knowing this, if you have the time to include a cover letter with your job application, don’t skip it.

Here are three instances when you should send a cover letter with your application.

Send a cover letter if you’re very interested in the role.

Think of your cover letter as your time to shine. Use it as a place to highlight your experiences and the qualifications that make you a great fit for the position.

Hall says, “If you can speak to why you’re a good candidate without copying your resume in paragraph form, include a cover letter.”

In other words, don’t use bullet points in your cover letter to describe your previous employment history.

Instead, talk about what you learned on the job and how your skills will help you excel in the role you’re applying for.

Send a cover letter when there’s a gap in your resume or you’re transitioning industries.

If you’re looking to transition to another industry, you should definitely include a cover letter with your application.

Speaking from personal experience, if I had only submitted a resume to my school district when I applied to be a Spanish teacher, the hiring manager would have just seen my experience in Public Health and would not have known about my skills and success in tutoring students in Spanish.

Muehleisen puts it this way, “If you’re looking to transition to a new industry or if there is a position and company you’re really excited about pursuing as an opportunity, these are the best instances to include a cover letter so that you can possibly give yourself an advantage.”

A cover letter can also help explain any gaps in your resume — especially if the gap in your employment history is beneficial to the role you’re applying for.

For example, maybe you volunteered in South America, and the role you’re applying for is for a position in Global Operations.

It never hurts to include positive, pertinent information in your cover letter.

Send a cover letter when it’s required.

The most obvious time to include a cover letter with your application is when it is required. Just like not including a cover letter when it’s not required, it shows you can follow directions.

Include a cover letter when the application asks you to submit one, which shows you can follow directions.

Plus, if the application asks for a cover letter, you can bet the hiring manager will look for it. If no cover letter is included, well, you’re sabotaging your chances of getting an interview.

Only 13% of hiring managers will consider giving a candidate an interview if they don’t attach a required cover letter to an application.

Writing a cover letter is not as painful as it sounds. There are great templates you can use as a starting point for your cover letter.

The trick with a template, though, is to make sure you always personalize the letter to your own experiences and qualifications.

Here are five expert tips to write a winning cover letter.

1. Tailor your cover letter to the job description.

When writing a cover letter, especially if you use a cover letter template, you should tailor the letter to match the job description and meet the requirements of the application.

For example, if the application asks you to attach a short cover letter, keep it brief. Your best bet is one to two short paragraphs detailing why you’re a great fit for the position.

You’ll also want to reference keywords from the job description in your cover letter. Many recruiters use applicant tracking systems that scan application packets for the best fit.

Often, hiring managers review the applications that match the keywords first.

Now, that doesn’t mean to stuff your cover letter with keywords. Instead, use them in a natural way as you discuss your qualifications.

2. Be personable with your greeting.

You might have seen the advice telling you to use “To Whom It May Concern” instead of the hiring manager’s name. This is good advice, but only if you do not know the hiring manager.

Before resorting to a generic greeting to start your cover letter, take the time to look on the company’s website and LinkedIn to find out who makes hiring decisions.

If you have contacts in your network who are familiar with the company, ask them. Taking the time to research the hiring manager and the company shows you care about the details — a quality many hiring managers look for in a candidate!

If you’re still unsure after researching the company, consider using “Dear Sir or Madam” as your greeting.

3. Be yourself.

While a cover letter is a formal introduction of yourself to a potential employer, it doesn’t need to be lacking in personality. Hall suggests sprinkling your personality in your cover letter to spark connections with the hiring manager.

Hall says, “Be your best professional self. I’m a foodie and will include references to food on my LinkedIn, and I’ve done it in a cover letter. I’ve had managers reference them, and we had a chuckle. I am also very clear about aligning myself with companies whose mission and goals I respect and can contribute to. I make sure to speak to that in the cover letter.”

Take Hall’s advice. Showcasing your vibrant personality in your cover letter can help break the ice in your interview!

4. Proofread your cover letter.

Once you’ve written your cover letter and before you hit “send,” double-check that it is free from spelling and grammar errors and that the company you referenced is the company you are applying to.

Muehleisen says skipping proofreading your cover letter is a big mistake — and it could cost you the job!

Muehleisen says, “Make sure that you are proofreading prior to sending. If the cover letter feels like it is a simple cut/paste or if the job title and company name are incorrect, it may do more harm than good. So, be sure that what you’re sending is pertinent.”

5. Be cautious of AI.

AI tools, like ChatGPT or Claude, are great for helping draft content. You might be tempted to ask generative AI to write your cover letter for you. However, both Hall and Muehleisen say to proceed with caution when it comes to AI.

Hall says, “AI is coming along in amazing ways, so it may come as a surprise that my best tip didn’t include AI. I tell my clients when they’re stuck to look to their peers. You can search people by job title on LinkedIn. See how they describe themselves and pull from there. Or, hire a resume writer or career strategist to help you.”

Muehleisen agrees with her. He says, “I would hesitate to use a tool or service for a cover letter as the point should be to show your authenticity. If you are going to use AI for assistance, make sure to put your own words in as well.”

However, when you write your cover letter, whether using a template or generative AI, personalizing it is key to standing out from the competition.

If the job description says a cover letter is optional, should you send one, or can you get by without it?

That can be tricky, considering 72% of recruiters still expect a cover, even if it’s optional.

According to Muehleisen, sending a cover letter is not a bad idea. He says, “I’ve never heard of a cover letter hurting an applicant’s chances; just make sure the one you’re including is specific to the job description and posting.”

Check out these cover letter examples for more inspiration.

Experiment With Your Cover Letters

Writing a cover letter is a breeze once you get the hang of it. With today’s challenging job market, sending a cover letter with your application can make a difference in whether you get called for an interview.

I can’t make promises that your cover letter will dazzle hiring managers each time, but for the right position for you, it will.

Remember Hall and Muehleisen’s advice when you craft your cover letter. Personalization is key to success!

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