application letter for a general manager position

1 General Manager Cover Letter Example

General Managers are the strategic orchestrators of business operations, adept at aligning teams, resources, and goals to drive success. Similarly, your cover letter is your strategic tool to align your skills, experiences, and ambitions with the needs of the employer. In this guide, we'll delve into the best cover letter examples for General Managers, helping you to orchestrate a compelling narrative that resonates with recruiters.

Cover Letter Examples

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The best way to start a General Manager cover letter is with a compelling opening line that captures attention and directly relates to the role or company you're applying to. Begin with a strong statement that reflects your leadership style or a key achievement that's relevant to the position. For example, "Transforming underperforming units into market leaders has been a hallmark of my career, and I am excited about the opportunity to bring this expertise to [Company Name] as your next General Manager." This approach immediately showcases your value proposition and aligns it with the potential employer's needs, setting a confident tone for the rest of your letter.

General Managers should end a cover letter by summarizing their interest in the position and their qualifications. This can be done by reiterating key points from the body of the letter, expressing enthusiasm for the opportunity, and indicating a desire for further discussion. It's also important to thank the reader for their time and consideration. For example: "I am excited about the opportunity to bring my strategic management skills and proven track record of success to your organization. I look forward to the possibility of discussing my candidacy further. Thank you for considering my application." Remember to end with a professional closing such as "Sincerely" or "Best regards," followed by your name. This ending strikes a balance between professionalism and enthusiasm, leaving a positive impression on the hiring manager.

A General Manager's cover letter should ideally be about one page long. This length is enough to clearly and succinctly present your qualifications, achievements, and interest in the position without overwhelming the reader. As a General Manager, you're expected to communicate effectively and efficiently, and your cover letter should reflect this. It's important to be concise and to the point, focusing on your most relevant experiences and skills. Remember, the cover letter is your chance to make a strong first impression, so make every word count.

Writing a cover letter with no experience as a General Manager can seem daunting, but it's all about showcasing your transferable skills, potential, and enthusiasm for the role. Here's how you can approach it: 1. Research: Understand the role of a General Manager and the industry you're applying to. This will help you identify the key skills and qualities required, and you can then relate these to your own experiences. 2. Introduction: Start your cover letter by introducing yourself and stating the position you're applying for. Express your enthusiasm for the role and the company. 3. Highlight Transferable Skills: Even if you haven't worked as a General Manager before, you likely have transferable skills from other roles. These could include leadership, strategic planning, financial acumen, problem-solving, or communication skills. Use specific examples to demonstrate these skills. For example, if you led a project or team, improved a process, or managed a budget, these are all relevant experiences. 4. Show Potential: Employers are not just interested in what you've done, but also what you could do. Show your potential by discussing your career goals, your eagerness to learn, and how you plan to contribute to the company. 5. Show Knowledge of the Company: Show that you've done your homework by mentioning what you admire about the company, how you align with their values, or how you could contribute to their goals. 6. Professionalism: Maintain a professional tone throughout the letter. Be concise, clear, and respectful. 7. Closing: In your closing paragraph, thank the employer for considering your application. Express your interest in discussing your qualifications further in an interview. 8. Proofread: Always proofread your cover letter for any grammatical errors or typos. It's also a good idea to have someone else read it over as well. Remember, everyone starts somewhere. What you lack in specific experience, you can make up for with transferable skills, potential, and enthusiasm.

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General Manager Cover Letter Example

Boost your chances of getting hired and pick up more ideas for your next cover letter with our free, downloadable General Manager cover letter example. Copy and paste this cover letter example free of charge or rewrite it using our powerful cover letter builder.

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General Manager Cover Letter Example (Full Text Version)

Lucas Weisz

Dear Head of Human Resources,

As General Manager with 10 years of transformational leadership experience, I apply with great interest for this role.

I am currently the Managing Director of PN Group, where I steer key business operations and manage 50 employees to ensure superior residential and business courier delivery services. I was initially brought on board to implement change management initiatives to return the business to profit. Mirroring the requirements of your role, I:

• transform non-profitable companies: I turned PN around from $275k annual loss to $475K annual profit <2 years
• cultivate happy high-performers: I dramatically increased PN's new hire retention rate from 27% to 97% <18 months
• expanded our courier fleet to include drones and bicycles, slashing average delivery times from 2 days to 12 hours

In addition to my leadership experience, I hold a Bachelor of Business Administration. I have been described by employees as dynamic, empathetic and just, with a strong sense of integrity and urgency. I believe that the formula to success is not only in knowing your market and target audience, but in ensuring that employees are individually recognized and have plenty of scope for professional development.

I have enjoyed my time at PN Group. As I have successfully achieved my goals, I am now seeking a stimulating opportunity where I can make a meaningful impact on the organization's operations and future direction.

Please find attached my resume for your consideration. Thank you very much for your time. I look forward to hearing from you regarding next steps.

Yours faithfully,

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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General Manager Cover Letter Examples

Use these General Manager cover letter examples to help you write a powerful cover letter that will separate you from the competition.

General managers are responsible for the overall operation of their company. They need to be able to think strategically and make decisions that will benefit the company in the long run.

In order to be a successful general manager, you need to have a strong understanding of business principles and a passion for customer service.

Use these examples to write a cover letter that will show hiring managers that you’re the perfect candidate for the job.

Formal/Professional Writing Style Example

With an impressive background in management and my strong expertise in financial planning and analysis, I am confident in my ability to significantly contribute to your company’s success in the role of General Manager.

Throughout my ten-year career, I have developed a comprehensive understanding of strategic planning, budgeting, and performance management across diverse industries. I possess strong leadership skills, having managed cross-functional teams, and have a proven track record of delivering results while maintaining high levels of employee engagement and satisfaction. My experience in streamlining financial processes, optimizing operational efficiency, and driving process improvements will undoubtedly contribute to the growth and profitability of your company.

At my previous position as General Manager for XYZ Corporation, I was responsible for driving the financial planning process, implementing a new ERP system, and successfully leading a team of over fifty employees. Under my leadership, we managed to save the company more than $1.5 million in operational costs and achieved a growth rate of over 20% year over year.

I have a strong attention to detail and possess excellent communication skills. Coupled with my analytical and problem-solving abilities, I am confident in my ability to collaborate effectively with stakeholders at all levels within the organization.

Furthermore, I have acquired significant expertise in industry-specific regulations and compliance standards. As a dedicated professional, I continually strive to stay up-to-date with industry trends and best practices through ongoing professional development and participation in industry events.

I am excited about the opportunity to become a valuable member of your organization and contribute to your continued success. Thank you for considering my application. I look forward to the possibility of discussing my suitability for this position in greater detail.

[Your Name]

Entry-Level Writing Style Example

I recently graduated with a Bachelor’s degree in Business Management from XYZ University and believe that my strong academic foundation combined with my passion for leadership and effective management make me an ideal candidate for this role. I am eager to bring my skills and commitment to your esteemed organization and contribute to its continued success.

Throughout my time at XYZ University, I gained valuable experience in various leadership roles, such as serving as President of the Student Business Association and captaining the school’s intramural sports team. These experiences helped me sharpen my leadership, communication, and decision-making skills, which I believe will contribute significantly to the overall management and success of your company.

In addition, I had the opportunity to intern at ABC Corporation as an Assistant Manager, where I assisted in overseeing daily operations and improving customer experience, as well as analyzing financial data and implementing cost-saving strategies. This experience provided me with firsthand knowledge of business operations and solidified my enthusiasm for a career in management.

I am excited about the opportunity to work with a diverse team of professionals and develop strategies that will drive success and growth for your organization. I am confident in my ability to adapt quickly and contribute meaningfully from day one.

I look forward to the opportunity to further discuss my qualifications with you in person and express my enthusiasm for the General Manager role. Thank you for considering my application.

Sincerely, [Your Name]

Networking/Referral Writing Style Example

I was referred to this opportunity by [Referrer’s Name], who is a close acquaintance and holds a prominent role within your company. Having discussed the requirements of the role with them, they kindly advised me to apply for the position as my experience and skills align perfectly with what you are looking for.

As a dedicated and experienced professional with over 10 years of experience in leadership positions, I am confident in my ability to excel as the General Manager at your organization. My strong background in streamlining operations and implementing process improvements has contributed significantly to my previous employers’ growth.

In my most recent position as General Manager at XYZ Company, I successfully managed a team of 50 employees, increased annual revenue by 30%, and implemented several cost-saving initiatives that positively impacted the bottom line. My ability to build strong relationships and effectively communicate with staff, customers, and vendors has earned me a reputation as a skilled and respected manager.

I am excited about the opportunity to bring this dedication and commitment to your organization, and further contribute to its ongoing success. [Referrer’s Name]’s endorsement has only made me more enthusiastic about this position and its alignment with my career goals. I am very excited to discuss my suitability for this role further, and how my experience and skills may benefit your company.

Thank you for considering my application. I look forward to the possibility of an interview and the opportunity to contribute to your team.

Enthusiastic/Passionate Writing Style Example

Having researched your company’s mission, values, and recent successes, I believe it is the perfect place for me to make a significant impact and contribute to your ongoing growth. Your dedication to exceeding customer expectations and prioritizing employee satisfaction aligns perfectly with my own work ethic and goals.

As a driven and accomplished manager, I have demonstrated my ability to lead diverse teams, inspire innovative problem-solving, and foster a positive work environment. My experience in improving operations, increasing customer satisfaction and driving profitability has prepared me to embrace this thrilling opportunity.

In my most recent role, I have successfully implemented new strategies and initiatives that resulted in increased revenue by 30% and boosted employee morale. My open communication style, passion for team development, and strong analytical skills make me the ideal candidate to propel your organization forward.

Furthermore, my dedication to maintaining a customer-first approach, staying abreast of industry trends, and continually seeking ways to improve both myself and the organization demonstrates my commitment and enthusiasm for this role.

I am confident that my unique blend of experience, expertise, and passion is a perfect fit for your team, and that together we can positively transform your organization. I am eager to engage in further discussions about how my skills and abilities can contribute to the success of your company.

Thank you for considering my application. I look forward to the opportunity to speak with you further about my fervent desire to excel as the General Manager at your prestigious company.

Problem-Solving Writing Style Example

I have closely followed the growth and accomplishments of your company and am deeply impressed by the crucial milestones and innovative solutions you have achieved. I believe that I can contribute significantly to your ongoing success by applying my diverse expertise in management and problem-solving skills to address some of the key challenges your organization faces.

As I understand, increasing operational efficiency while maintaining exceptional customer service is a priority for your company. In my 10 years of managerial experience, I have faced similar challenges and have successfully implemented strategies to optimize productivity and enhance customer satisfaction simultaneously.

In my previous position as a Regional Manager with XYZ Corporation, I was responsible for multiple locations across a diverse range of markets. Facing the challenge of declining sales, I led a team that successfully implemented targeted improvements that reduced costs by 15% and increased overall revenue by 20%. I accomplished this by streamlining operations, negotiating with suppliers to obtain more favorable pricing, and by creating targeted sales campaigns that attracted a wider range of customers.

Furthermore, I understand that employee engagement and motivation are vital drivers of success. It is critical to create a positive work culture that fosters teamwork and recognizes the efforts of all employees. To this end, I have effectively built, managed, and mentored teams, which has consistently led to increased employee satisfaction, reduced turnover, and improved performance metrics.

I am confident that my analytical skills, solution-oriented approach, and solid management experience make me an ideal candidate for the General Manager position at your organization. I am eager to contribute my strengths and make a significant, positive impact.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

Storytelling/Narrative Writing Style Example

As I walked through the doors of my first job as a store supervisor, I could feel the excitement and anticipation building up inside me. I always knew I had a passion for leadership and the ability to create a positive work environment. Over the years, that passion has only grown stronger, leading me to successfully manage various teams and departments, ultimately preparing me for the role of General Manager.

One of my proudest moments as a leader occurred during a time when our team was struggling to meet sales targets. I recognized that my team needed more than just motivation; they required guidance and support. I committed myself to working closely with each team member, identifying their strengths and areas for improvement, and helping them develop new strategies to excel in their roles.

Within three months, our team not only met but exceeded sales targets, and the atmosphere in the store transformed into one of enthusiasm, collaboration, and success. This experience only solidified my belief in the power of strong leadership and teamwork, as well as my desire to take on the role of General Manager.

I am confident that my experiences, coupled with my strong leadership skills and passion for creating positive work environments, make me an ideal candidate for the General Manager position at your organization. I am eager to bring my expertise and enthusiasm to your team and help guide them towards continued success.

Thank you for considering my application. I look forward to the opportunity to speak with you further about how my unique background and experiences can contribute to the success of your company.

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General Manager   Cover Letter

General manager cover letter (with examples).

The task of writing a cover letter may seem daunting, but the good news is there are plentiful resources and templates available to help .

Cover letters are an important part of the job-querying process. It’s not uncommon these days for many job applications to say that a cover letter is optional, but if you can include a cover letter, it’s always a good idea. Sending a cover letter shows that you’re serious about the job and want to stand out.

This article dissects the various components of a cover letter and provides tips and samples to help you draft a strong pitch to your next potential employer.

Looking for a job? These position are hiring now near you:

• General Manager
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What Is a Cover Letter and Why Is It Important?

A cover letter is a brief letter of introduction that usually accompanies a resume . It gives you a chance to cover more information that may not be as easily conveyed in the typical bullet-point format of a resume.

When writing a cover letter , you have the opportunity to introduce yourself, highlight your skills, accomplishments, and goals, and explain what you hope to bring to the company if hired.

Parts of a General Manager Cover Letter

Whether your cover letter is geared toward an entry-level position , managerial position, job promotion , or government job , there are key parts of a standard cover-letter formula you need to include:

Your contact information

The organization’s information

Dear [Manager Name],

First paragraph: intent and opening hook

Second paragraph: main body with key skills and accomplishments in relation to the job requirements

Third paragraph: closing lines with a compelling call to action

Best regards, followed by name and title

You have only one page to grab a hiring manager ’s attention, so you need to make every sentence count. The strongest cover letters are creative while remaining professional.

If graphic design isn’t your thing, utilize free cover letter templates to ensure your layout is professional.

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General manager cover letter opening.

It’s essential to include the basic contact information for both you and the company you are applying at the top of the letter. Remember, you want to make it as easy as possible for a hiring manager to contact you.

If possible, address your cover letter to the hiring manager by name. If you don’t know the hiring manager’s name , use a gender-neutral greeting such as “Dear [Company Name] Recruitment Manager.”

Tip: “Dear Sir or Madam” isn’t likely to score you any originality points when it comes to a good first impression. The impersonal greeting feels generic and indicates that you’re sending a mass cover letter to multiple employers without taking the time to personalize each one to the specific position.

While a neutral “ Dear Hiring Manager” or similar phrase is acceptable in lieu of a name, consider mentioning the company and/or department to make it a little more personalized.

The first two sentences of your opening need to immediately hook a hiring manager’s attention. Start by assertively announcing your application to the position and following it with an impactful accomplishment.

Numbers are particularly eye-catching, so if you can quantify your claim with statistics, percentages, or dollar amounts, your letter is much less likely to end up in the “pass” pile without even getting a full read.

Example Cover Letter Opening:

Jane Doe General Manager 9876 Home Avenue Sample, NC 27010 123-867-5309 [email protected] linkedin.com/in/janedoe March 10, 2021 John Smith Operations Manager Big Global Company 5432 Bustle Street Commerce, CA 94108 Dear Mr. Smith, I am applying for the General Manager position at Big Global Company. In my previous role as general manager at Ecom, I led four cross-functional teams to increase revenue by $2 million per year and cut costs by 28% over a three-year period. I believe a position at Big Global Company is the right choice for my skill set, experience, and career goals.

Note that the applicant in the example used specific growth measurements instead of relying on market buzzwords and empty, generic claims about increasing revenue and cutting costs. This technique is much more likely to garner attention.

General Manager Cover Letter Body

Now that you have a hiring manager’s attention, you need to keep it. To prove that you’re a worthy candidate for the position, you need to explain:

Why you want this job

The skills that qualify you for the specific requirements of the job

Why you are the perfect fit for the position

You might be surprised by how many applicants drop the ball here by prattling off a list of general skills and accomplishments that have nothing to do with the specifics of the job listing.

To stand apart from the noise of the competition, you need to prove that you did your research and fully understand what’s expected of you in this job position, then directly tie your skills to the company’s needs.

Example Cover Letter Body:

My primary goal is to drive revenue for a customer-focused global leader in the eCommerce industry, and I’m especially interested in the culture, innovation, and potential for future development with Big Global Company. Your job listing on Indeed specifies that you’re searching for a leader to act as a liaison between the product development, customer service , and distribution center departments, as well as negotiate shipping contracts and optimize distribution efficiency. My track record at Ecom proves that I have those necessary skills: Department liaison: Managed four separate teams totaling 103 employees and reduced company turnover by 12% due to implementing employee incentive programs and quarterly team-building activities . Negotiate shipping contracts: Created proposals for three different shipping companies and successfully negotiated a new deal with a carrier to decrease shipping costs by 15% without sacrificing delivery time for customers. Optimize distribution efficiency: Completed a detailed cost-benefit analysis and implemented new procedures and equipment to increase revenue by an average of $2 million per year.

Note that the applicant clearly understands what is expected in the job description and breaks down her exact qualifications to meet every requirement in a concise, easy-to-read format.

General Manager Cover Letter Closing Lines

So far, so good, but now you have to keep up the momentum and cross the finish line with a strong closing . The ending may not seem as relevant as the rest of the letter, but remember that you have to make sure you leave a lasting impression.

That being said, don’t drag it out with unnecessary fluff. You’ve made your point; now drive it home with a quick recap and optimistic closing to remind the hiring manager why you are the right candidate for the job .

Example Cover Letter Closing:

I look forward to discussing how my strategic management, analytical perspective, and thorough knowledge of Shopify, NetSuite, Fonality, and ShipStation can translate to cost savings and revenue gains for Big Global Company over the next year and decade. Best regards, Jane Doe General Manager 123-867-5309 [email protected]

Note that the applicant didn’t just say “ Thanks for your time ” and leave her strong pitch hanging. She wrapped up her closing in a way that demonstrates her knowledge, enthusiasm, desire for the company’s success, and goal of being with this company long-term.

Example of a General Manager Cover Letter

Putting all the parts together illustrates how the ideal cover letter should start with an attention-grabber right off the bat and keep that same level of energy and competency throughout the entire pitch.

Jane Doe General Manager 9876 Home Avenue Sample, NC 27010 123-867-5309 [email protected] linkedin.com/in/janedoe March 10, 2021 John Smith Operations Manager Big Global Company 5432 Bustle Street Commerce, CA 94108 Dear Mr. Smith, I am applying for the General Manager position at Big Global Company. In my previous role as general manager at Ecom, I led four cross-functional teams to increase revenue by $2 million per year and cut costs by 28% over a three-year period. I believe a position at Big Global Company is the right choice for my skill set, experience, and career goals. My primary goal is to drive revenue for a customer-focused global leader in the eCommerce industry, and I’m especially interested in the culture, innovation, and potential for future development with Big Global Company. Your job listing on Indeed specifies that you’re searching for a leader to act as a liaison between the product development, customer service, and distribution center departments, as well as negotiate shipping contracts and optimize distribution efficiency. My track record at Ecom proves that I have those necessary skills: Department liaison: Managed four separate teams totaling 103 employees and reduced company turnover by 12% due to implementing employee incentive programs and quarterly team-building activities. Negotiate shipping contracts: Created proposals for three different shipping companies and successfully negotiated a new deal with a carrier to decrease shipping costs by 15% without sacrificing delivery time for customers. Optimize distribution efficiency: Completed a detailed cost-benefit analysis and implemented new procedures and equipment to increase revenue by an average of $2 million per year. I look forward to discussing how my strategic management, analytical perspective , and thorough knowledge of Shopify, NetSuite, Fonality, and ShipStation can translate to cost savings and revenue gains for Big Global Company over the next year and decade. Best regards, Jane Doe General Manager 123-867-5309 [email protected]

Tips for a General Manager Cover Letter

Use confident language. This is a managerial position, not an entry-level job , so a hiring manager will expect leadership and confidence in a candidate. Instead of using timid words and phrases like “might have” or “possibly” to undermine your skills, choose absolute phrases like “I do have” or “I am confident that.”

Cite quantifiable achievements to make a bigger impact. Instead of saying, “I helped my previous company grow its annual revenue,” give a specific number: “I facilitated an annual 28% growth increase.”

Expand on relevant experience and skills listed in your resume . A cover letter provides an opportunity to elaborate and put resume points into a larger context.

This especially applies to any sort of leadership, coaching, and team-building that you can cite, as these are important points to a hiring manager searching for a candidate who can upskill and mentor a team .

Final Thoughts

Instead of dreading the cover letter and contemplating whether you should opt out when a job application states that a cover letter is optional, think of it as an extra opportunity to introduce yourself and make your case.

The extra effort can go a long way, especially if you’re applying for a management position where doing the bare minimum just doesn’t cut it.

Even if you have a great resume, the cover letter just might be that final wow factor that elevates your application above someone who either didn’t send a cover letter or didn’t put the same level of time and care into drafting it as you did.

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Home » 07 Best General Manager Cover Letter Samples

07 Best General Manager Cover Letter Samples

Are you in search of a job as a general manager? If so, then you will need to create a cover letter that showcases your skills and experience. Use one of the seven cover letter samples below as a guide to help you get started. Each sample is written in a professional tone and features different formatting and content. Whichever one you choose, be sure to personalize it to fit your own background and goals. Good luck!

Table of Contents

How To Write General Manager Cover Letter?

A general manager cover letter is a document that introduces you to potential employers and highlights your skills and experience. It should be concise and well-written, and it should give the reader a sense of who you are and why you would be a good fit for the position.

When writing a general manager cover letter, start by introducing yourself and explaining why you are interested in the position. Then, highlight your key qualifications and experience, and end with a call to action, such as requesting an interview. Be sure to proofread your cover letter carefully before sending it, and make sure it is addressed to the correct person.

If you are not sure how to write a general manager cover letter, there are many templates and samples available online. Take some time to review these before beginning your own letter, so you can get an idea of what format to use and what information to include. In general, however, you should aim to keep your letter concise and focus on highlighting your most relevant qualifications and experience.

Related: How To Write a Cover Letter (And Get Hired in 2022!)

Hotel General Manager Cover Letter

Dear Hiring Manager,

I am writing this letter to apply for the position of Hotel General Manager with your company. I have extensive experience in managing hotels and resorts, and I believe that I would be a valuable asset to your team.

In my previous positions, I have successfully managed all aspects of hotel operations, including guest relations, financial management, and staff supervision. The have a proven track record of delivering outstanding customer service and ensuring that all guests have a positive experience.

The confident that I can provide the same high level of management and leadership to your hotel. I am eager to utilize my skills and experience in a new environment, and I believe that I can make a positive contribution to your team.

Thank you for your time and consideration, and I look forward to hearing from you soon.

Related: Sales Manager Cover Letter: 05 Sample ideas

Cover Letter For General Manager Position

Dear hiring manager,

I am writing to apply for the position of General Manager at your company. Based on my experience and skills in management, I believe that I am a perfect fit for this role.

As General Manager, I will be responsible for overseeing the day-to-day operations of the company. I will also be in charge of developing and implementing strategies to improve the efficiency of the company. Moreover, I will be responsible for ensuring that the company’s goals are met.

Have a proven track record in management, and I am confident that I can exceed your expectations in this role. The committed to providing excellent service to your company, and I am confident that I can make a significant contribution to your company’s success.

It look forward to discussing my qualifications in further detail, and I thank you for your time and consideration.

Related: Sales Cover Letter: 07 Samples & Examples

Restaurant General Manager Cover Letter

I am writing to apply for the position of restaurant general manager at your company. I have extensive experience in the food and beverage industry, and I am confident that I can provide outstanding leadership and management to your team.

In my current role as restaurant manager at XYZ Company, I have successfully implemented new initiatives that have increased sales and profitability. The have also been recognized for my ability to resolve customer complaints in a prompt and professional manner. I am certain that I can bring the same level of success to your organization.

Would welcome the opportunity to discuss my qualifications and experience with you in further detail. Thank you for your time and consideration, and I look forward to hearing from you soon.

Related: Generic Cover Letter: 09 Samples & Examples

General Manager Cover Letter Example

To Whom It May Concern,

I am writing to apply for the position of General Manager at your company. As a highly experienced and successful manager, I am confident that I can provide the leadership and direction needed to take your company to the next level.

Throughout my career, I have demonstrated a proven ability to increase sales, market share, and profitability. I have also been successful in developing and implementing strategies that have resulted in significant growth for my organization. In addition, I am an expert at managing budgets and resources and have a proven track record of achieving operational efficiencies.

I am eager to put my skills and experience to work for your company and am confident that I can make a positive impact on your bottom line. I would welcome the opportunity to meet with you to discuss the potential of joining your team. Thank you for your time and consideration.

Related: 175+ Catchy Product Manager Resume Objective ideas

Sample Cover Letter For General Manager Position

I am writing to apply for the position of General Manager at your company. Based on my experience and qualifications, I believe that I am an ideal candidate for this role.

As a General Manager, I have a proven track record of success in leading and motivating teams to achieve results. I am also experienced in financial management, strategic planning, and operations management. In addition, I have excellent communication and interpersonal skills.

I am confident that I can be an asset to your company and contribute to its success. I would appreciate the opportunity to discuss my qualifications with you in person. Thank you for your time and consideration.

Related: 105+ Creative Restaurant Manager Resume Objective ideas & Examples

General Manager Cover Letter Template

Please accept this letter as my formal application for the position of general manager at your company. As a highly experienced and successful business leader, I am confident that I can provide the exceptional level of strategic vision and operational management required to drive your company forward.

In my current role as general manager of a large manufacturing company, I have overseen all aspects of operations, including production, sales, marketing, human resources, and finance. Have a proven track record of increasing efficiency and profitability while maintaining high levels of employee satisfaction. I am confident that I could bring these same skills and successes to your organization.

Would welcome the opportunity to discuss my qualifications and experience with you in further detail. Thank you for your time and consideration.

Related: Customer Service Representative Cover Letter: 09 Templet ideas

5 Things To Include General Manager Cover Letter

A general manager cover letter is an important part of your job application package. While your resume will provide a detailed overview of your work experience, the cover letter is your chance to highlight your skills and accomplishments in a way that speaks to the specific requirements of the position. Here are five things to include in your general manager cover letter:

• A brief introduction: Who are you and why are you interested in this position?
• A summary of your qualifications: What makes you the perfect candidate for the job? Be sure to include specific examples that illustrate your experience and expertise.
• Your motivation for applying: What about the position has caught your attention? What do you hope to accomplish in this role?
• A demonstration of your research: What do you know about the company and its culture? Why do you believe you would be a good fit?
• A call to action: What next steps do you think should be taken? When can the hiring manager expect to hear back from you?

By including these five elements in your general manager cover letter, you will give yourself a strong foundation on which to build a successful job application.

Related: What is Cover Letter? Complete Guide To Get any Job.

I hope you found this information helpful as you search for your next hotel general manager. The cover letter tips and tricks we shared should give you a good starting point to create an attention-grabbing and informative letter. Remember, the goal is to make yourself stand out from the other candidates and show the potential employer that you’re the perfect person for the job. If you need any help putting together your application or would like us to take a look at it before submitting, don’t hesitate to reach out. We want to see you succeed!

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How to Create a General Cover Letter (With Examples and Tips)

In This Guide:

Template for general cover letter, 5 tips to create a master cover letter template, general cover letter examples: entry-level, creative, and career change, how to create a general cover letter: key insights.

You've decided that you're going to strike out in a new direction, hit up several job fairs, and find several new positions to apply for.

But you don't want to spend the time to create a new cover letter from scratch every time you apply.

This is where a general cover letter template can help you out.

Creating a general cover letter, also called a master cover letter, can allow you to minimize the time you take to write each cover letter for each individual job, while also allowing you to create a personalized cover letter which tells your story .

A master cover letter template is a multipurpose document which promotes all of your skills and work experience, while also pointing to major highlights from your resume.

In this article, we will touch on:

• What a  template for a general cover letter looks like.
• How to create a general cover letter without it becoming generic.
• What to do if a cover letter isn't required.
• Examples of different cover letter templates tailored to the needs of entry level, career-change, and creative job positions.

Want to save time by creating a custom general cover letter? Enhancv has over 500+ Cover letter examples updated for 2022 . Check it out, and you'll be able to find tips to create your own master cover letter.

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[your name]

[phone number]

[email address]

[hiring manager's name]

[hiring manager's position within the company]

[Company name]

[Company address]

Dear [Hiring manager's name]

I recently found the listing for [job position title] and I was excited to apply for the position because [company name] is a major player in the field. As I examined more about your company through your website, I learned that my skills and abilities make me a valuable asset to your company. I also feel like my personality and work style would allow me to fit seamlessly into the culture at your workplace.

Let's talk a bit more about why I feel like I'm the perfect candidate. The application for this position that I found on [name of place, i.e. company website, job board] states that the ideal candidate would have proficiency in [mention a unique skill or specilization that you have], which is also an area of expertise that I have gained experience in. I currently work at [name of current company], where I have significantly contributed to the overall organization of the company by [Skill or Task]. In fact, during this [Period of Time], I've worked with a team who has raised our [Relevant Goal] by [%]. This was a major key performance indicator for my team and me, and we significantly contributed to the overall goals of the company.

Over my career, I have prided myself on my ability to problem solve and adapt to any situation, as well as lead groups of team members to complete their goals. Given my track record with [skill], I've helped establish a culture of success at [Current Company].

Thank you for taking the time to read this cover letter. I'm really looking forward to learning more about the [Position name] role. If you need any more information from me on my end, please do not hesitate to reach out to me.

[Your Full Name]

If you want to create a master cover letter, one that you will use for multiple positions, then you should create a personalized document which can be easily altered to add new details which apply to the position.

The best cover letters are ones that showcase both the passion you have for the position, and the relevant skills that you bring to the table that make you the ideal candidate.

You can do this even when keeping 90% of the words the same.

Don’t believe me?

Here are some tips to keep in mind when crafting a master cover letter:

1. Minimize Work By Keeping Most of the Wording

The best thing about having a general cover letter is that you can keep almost 90% of the wording the same, and still create a personalized cover letter.

But how do you do this?

You can do this by creating spots within the document for personalization, like spaces where you can put in your hiring manager's name, the name of the company that you're applying for, as well as the position's name.

If you want to go one step further, skim over the company's vision and values, which you can easily find in a job description.

With an easy-to-follow, plug-and-play cover letter for multiple jobs, you can cut the work down from almost a half an hour to several minutes.

This way, you can crank out several cover letters for different job applications.

2. Show That You've Read the Job Description

Cover letters and resumes are completely different animals.

Your resume is something that is entirely yours: your work experience , your unique skills , and your education.

But your cover letter is for someone else to read.

Essentially, a resume is a one-way street, but a cover letter is an intersection of ideas and personalities.

Show the hiring manager you care within the first paragraph by learning a bit about the company, either through:

• Their website
• Their executive's social media posts
• Promotional material
• Through people that you know who work for them

According to the Harvard Business Review , it's important to do your research before applying for a position. You can glean information about the culture and values of the company, just by looking through the company's website.

More often than not, you can find a lot of information about the company in the job application. You may be able to find the mission statement of the company.

And please, whatever you do, try to find the name of the hiring manager. Try to avoid using the generic, "Dear hiring manager," salutation at the start of your cover letter.

3. Quantify Your Accomplishments

When creating a general cover letter, try to include accomplishments that you can quantify. This isn't always easy to do.

But if you look at your experience with the last company you worked for, what were the exceptional milestones throughout your time.

Did you help contribute to a major financial goal at your company?

For example, if you were on the sales team when you reached a profit increase of 7% for the first quarter of 2020, share about that. You played a role in that achievement, so mention your part.

You can also tie back into a specific skill that helped you lead to a key performance indicator.

Maybe you played an important role with updating the communications of your team by introducing them to a messaging program to help collaboration in the workplace.

You can point out the number of people who adopted using the platform, and show how productivity increased as a result of it.

4. It's Not Always about You

A cover letter is a place to brag about yourself, specifically about the skills and achievements that have led to your success.

However, mentioning your role within a team can show a hiring manager you are a team player, one that loves to collaborate and be involved in projects.

You can also mention your current manager, and the role that they have played in your life.

5.What To Do If A Cover Letter Is Optional

For some jobs that you apply to, cover letters will be optional.

One bit of advice: sending a generic, basic cover letter can hurt your chances of getting the job.

Instead, either send a more personalized cover letter, like a master cover letter, which is personalized to the business that you're applying for, or don't send one at all.

Entry-Level Cover Letter Sample

Dear Hiring Manager,

I am applying for the position of Drug Research Specialist (Entry Level) that I came across at PANDA Corp. I believe that my academic experience matches your requirements.

During my studies, I have gained experience in the field of medicine and pharmaceuticals. Moreover, during my master’s program, I’ve completed my diploma in Pharmaceutical Research, which helped me in better understanding the processes and best practices in drug development.

Additionally, under the ImunoHelp program, I have undergone various professional and self-development training. Each training permanently added to my skill set.

Having spent the last seven years of my life outside the United States, my home country has made me multicultural. My vibrant experience traveling and studying at different institutions, in UAE, USA, Portugal, and France have undoubtedly contributed to my open-mindedness, creativity, and adaptability, as well as working in a diverse and multilingual team.

I’m excited to have the opportunity to discuss how my skills can help your company grow. I’m available for an interview at your convenience.

Anna Kendrick

If you choose to build your general cover letter off of the one listed above, your hiring manager will take one look at it, and hope that another organization hasn't snatched you up yet.

Work experience isn't the only thing that a hiring manager is looking for. Even if you have minimal work experience, you can always highlight your area of studies and why it was effective in gaining skills.

Creative Cover Letter Sample

Dear Mr. John,

Having recently completed my Master of Arts degree in Gender, Feminist, and Women's Studies, I am a passionate advocate for advancing the scholarship, publicity, and works of marginalized communities and underrepresented women of color.

I was excited to see the Publicity and Digital Marketing position at ACME Inc. because it fits well with my PR and communications experience and skills in gender advocacy, social issues, and political science.

With 4 years of experience in social media management and public relations for SaaS companies, here is what I can offer specifically to ACME Inc.:

Using social media, I can bolster the reach and visibility of promotional events and digital media coverage. As the previous communications lead of a gender advocacy center, I can engage young adult demographics by bringing products and events to life using strategic marketing plans and innovative channels.

I can analyze and harness social media analytics to reach demographics most likely to resonate with the ideal ACME customer.

Lastly, my academic experience in political and social sciences has given me a strong attention to detail, research skills, and precise communication skills.

I would greatly appreciate the opportunity to meet with you to discuss how I am the best person for the Publicity and Digital Marketing position at ACME Inc.

Jack Austin

When you check out the example above, you see someone who is excited about the position, and has learned a little about the company to which they're applying.

Give concrete, authentic examples of why you want to be a part of their team because these examples help bolster your credibility.

If you are a social media expert, and you really enjoy the advocacy programs at a company, you can use it as an example of how you are passionate about driving views to the site.

Career Change Cover Letter Sample

My name is Nicholas and for the past 5 years, I’ve been the general manager for Coffi&Biscuits where I managed to increase the YoY revenue of the shop 10x in the past three years.

I was excited to see the Business Development Manager position for Bootstrap IO, as it is a career change that I’m looking forward to making.

Managing a team of 15 taught me a lot about budgeting, planning, and organizing the workload. I can help you with expanding your team in the next quarter and reach your goal of launching your new product across the United States.

I’d love to jump on a Zoom meeting with you to further discuss joining the team. I’m available at your disposal.

Nicholas Costa

When writing a cover letter, like the example above, always explain to the hiring manager how hiring you will help their company.

If you can show a hiring manager through practical examples that you're willing to jump on board the team, and lead them toward success, then you're going to get an interview.

• A properly crafted simple cover letter can save you time, while also sharing your story.
• Try to keep most of the words you use for each cover letter by creating spaces for personalization
• Show that you've read the job description and know a little bit about the company in the first paragraph of your cover letter.
• Quantify your accomplishments
• Share credit when credit is due.If you're interested in crafting a customizable, easy-to-use general cover letter, then Enhancv's Cover Letter Builder is the tool that you need. When using the CL Building you can receive feedback on your cover letter and craft custom cover letters for each position that you're applying to.

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General Manager

General Manager Cover Letter

You have the skills and we have tricks on how to find amazing jobs. Get cover letters for over 900 professions.

• Anna Hmara - Career Expert

How to create a good cover letter for a general manager: free tips and tricks

Even entry-level applications can benefit from our tips and tricks for crafting a winning job application letter for your resume. Getting ready to promote yourself for a managerial role, provide a job application package with impeccable formatting, layout and content. Here is a short list of right moves and big mistakes many candidates make. The following general manager cover letter example will give you a clear idea how to pen out an attention-grabbing letter.

Clearly state your achievements. Specify not only the requirements and duties you’ve carried out in your job but also the results they brought to the company. Drop numbers, especially if they are impressive. Even if you don’t have the experience, say that you have the attributes.

Never undermine your expertise. It would be a mistake to write ‘I’m probably not the most qualified candidate’ or ‘Give me a chance to prove myself.’ You get the recruiter to see that you are most qualified for the job by saying it in clear terms.

Use the language from the job opening. It will allow you to better understand what the employer wants and needs. At the same time it will allow you to communicate the recruiter that you’re a perfect fit for the job.

Don’t sound selfish and self-absorbed. Don’t tell the recruiter how great the job is for you. The emphasis should be on them. Therefore, tell them that you will give boost to their company/department with your efforts.

Make it more personal. First, mention the recruiter’s name and the department you’d like to join. Second, find out more about the company’s business strategy, organization and management style.

Avoid sounding redundant. Your text should be concise and to the point. So take away a passage about your “true calling” and your childhood dream. You should be personal but only in terms of relevance to the position you’re applying to.

Sample cover letter for a general manager position

The most effective way to digest the tips is to see their practical application. We have used all the important tips of the above units into a single a general manager cover letter sample to demonstrate a winning document that can be created in GetCoverLetter editor.

Dear Amie, As a seasoned general manager at Motor Electrics, I am well familiar with a hectic schedule of daily business operations and able to manage staff, develop growth strategies, control budgets and evaluate productivity. OUP Inc. will definitely benefit from my qualifications as I am good at communication with colleagues and clients and at solving business tasks.

I know what it takes to be a good manager and bring success to the company. I am looking forward to meeting you and discussing the good I can bring the company. You can reach me by phone 0860940898 or by email [email protected] .

Sincerely, Frank.

This example is not commercial and has a demonstrative function only. If you need unique Cover Letter please proceed to our editor.

Do not waste on doubts the time that you can spend on composing your document.

How to save time on creating your cover letter for a general manager

Our Get Cover Letter editor will help you make the process easy and fast. How it works:

Fill in a simple questionnaire to provide the needed information about yourself.

Choose the design of your cover letter.

Print, email, or download your cover letter in PDF format.

Why the Get Cover Letter is the best solution

The GetCoverLetter editor is open to any goals of applicants. Whether it be a presentation of a craft professional with a great list of achievements or even a general manager without experience. Rest assured, the opportunities are equal for all the candidates.

All tips are perfect as they provided by recruiters for whom hiring specialists is second nature.

We know what's good and that's why we selected the best employment tips among many interviews for recruiters who specialize in hiring managers.

We do our research to find the basic skill-set requirements for our clients who want to work in any sphere imaginable.

All the above and other benefits of using our editor are only one click away.

Templates of the best a general manager cover letter designs

Any example of the document for a general manager has a precise design per the requirements of the company or the general rules of business correspondence. In any case, the selection of templates in our editor will meet any expectations.

Or choose any other template from our template gallery

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“Now, after I had my doc done and got invited to a couple of interviews, I can see that the service is made by real experts in the field of job hunting. All recommendations are to the point. The help is well appreciated!”

“I found it hard to go beyond generic words and collocations. So when I saw what GetCoverLetter.com did for me, I was stunned at how simple yet genuine it sounded.”

“I was so relieved when I found that online service. It is a lifesaver! I immediately got responses to a couple of my applications whereas before I had had none.”

Frequently Asked Questions

The more unique the knowledge you get, the more space for new questions. Do not be affraid to miss some aspects of creating your excellent cover letter. Here we took into account the most popular doubts to save your time and arm you with basic information.

• What should my a general manager cover letter contain? The main purpose of a cover letter is to introduce yourself, mention the job you’re applying for, show that your skills and experience match the needed skills and experience for the job.
• How to properly introduce yourself in a cover letter? Greet the correct person to which your cover is intended for. Introduce yourself with enthusiasm.
• How many pages should my cover letter be? Your cover letter should only be a half a page to one full page. Your cover letter should be divided into three or four short paragraphs.
• Don't focus on yourself too much
• Don't share all the details of every job you've had
• Don't write a novel

You have finished your acquaintance with valuable tips and tricks. Now is the time to create your own perfect cover letter.

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• Manager Cover Letter

General Manager Cover Letter

Send a well written manager cover letter and make sure your job application gets serious consideration.

Use this example as a guide to creating your own powerful cover letter and highlight why your skills are the right match for the manager job opportunity.

Ensure your cover letter is focused on the target job and conveys a personal tone to the reader. Stand out from the competition with a relevant and compelling general manager resume cover letter.

General Manager Cover Letter Example

Your Name Your Address Your Contact details (phone and email) Date Mr John Stevens Director of Human Resources ABC Company 15 South Parkway Long Island, NY 11551

Dear Mr Stevens

Your recent advertisement for a Manager has captured my serious interest. I am confident that my 10 years experience in management provides me with the skills and abilities to successfully fulfill this position. Accordingly I have enclosed a resume that outlines my professional history.

Some key points you may find relevant to this job opportunity include:

• Extensive experience and knowledge of the printing and publishing industry
• Successful development and management of teams of up to 20 people
• Proven ability to plan and prioritize tasks in order to efficiently manage complex deadline-driven projects and assignments
• Consistent achievement of departmental objectives and goals
• Development and implementation of several procedures and systems to maximize operating efficiency
• Excellent analytical skills evident in detailed diagnostic reports of performance data
• Competent understanding of finance operations
• Reduction of departmental operating expenses to 2% below budget
• A reputation as a results-orientated, hands on individual with superior organizational skills

I am convinced that my experience and professional commitment could be an asset to your organization and would welcome the opportunity to meet with you and explore further how I may be of value to ABC Company. I look forward to hearing from you soon to set up an appointment at your convenience.

Thank you for your time and consideration.

How do you write a cover letter for a manager?

Use the detailed management job description together with the job posting to identify the required job duties, responsibilities and skills. This will help you include the right information in your cover letter.

These pages provide all the help you need to create your own winning general manager cover letter.

What Makes a Good Manager

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Your manager resume

Always include a cover letter with your manager resume. A resume without a cover letter often gets ignored. Select the manager resume you need from these Sample Manager Resumes

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How do you write a cover letter for a supervisor position?

Your supervisor cover letter should be specific to the job opportunity. View an excellent example of a well written Supervisor Cover Letter

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MANAGER INTERVIEWS

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General Manager Cover Letter Sample

December 19, 2020

General Manager Cover Letter [Full Sample]

• General Manager Cover Letter Writing & Job Search Guide

Here’s a sample Cover Letter we recently produced for a General Manager in Australia.

In this article, you’ll learn:

About the General Manager Role

• What Hiring Manager Look For In General Manager Cover Letter

General Manager Job Opportunities

Job hunting tips from our resident headhunter.

Here’s a full General Manager Cover Letter sample, which we wrote for a client recently.

[If you know the name of the Hiring Manager, personalise your application by addressing the person directly. Job ads on LinkedIn, for example, display the name of the person posting the ad.]

Through my 18-year career spearheading high-impact sales & business development strategies for leading companies in the automotive industry, I’ve come to excel at developing customised solutions across a suite of platforms to meet organisational goals in B2B sales, product management and marketing. I’ve held P&L responsibility of up to USD 30 million, forged strong relationships with clients across APAC, and led multi-market, cross-functional teams of up to 25 staff. As such, I am confident that I am the ideal candidate for General Manager at DEF Company . [Match your skills and strengths to the job and industry requirements, and include a brief overview of your experience. Share metrics if you have them to provide context and scale for your work]

• In my current role as Country Manager with ABC Company , I lead a 25-member team to strengthen all operations with P&L accountability of USD 40 million for Australia markets. Significantly, I reduced costs by USD 5 million through aligning operating goals, improving operations processes, and enabling efficient inventory management and resources allocation.
• In my previous role as Assistant Regional Operations Manager (Sales Development & Production Planning) with XYZ Company , I led a team of 10 executives to provide strategic direction and management of country sales operations and performance for regional offices. Among my achievements, I am most proud to have spearheaded 20% sales improvement and 5% cost reduction, partnered with key stakeholders to set up the Vietnam showroom, and expanded the Southeast Asia dealers’ network by 15%. [Frame your skills in the context of recent work experience relevant to the targeted job. Metrics and achievements give the employer context and scale to gauge your abilities. Show the value you generated for the organisation in a leadership position. If applying for a position at a multinational company, highlight your ability to work in different countries and cultures.]

Adept in project management, supply chain management and P&L management, my on-the-job experience has afforded me a well-rounded skill set, including first-rate problem solving and communication skills. Combined with my competencies in global banking and risk assessment, and deep industry knowledge, I am confident I can deliver and execute B2B strategies and enhance operational procedures as a General Manager at DEF Company . [Showcase more skills the employer is looking for, as well as any additional competencies and experience that would give you an edge.]

I am excited by the possibility of joining your operation, and I would love the opportunity to meet with you and discuss how I can be a positive change agent for your team. Please contact me anytime by mobile at +61 12 1234 5678 or by email at [email protected]. [Close with a call to action by showing your eagerness to meet your potential employer and providing means to contact you.]

Yours faithfully, Hunter Rogers

A General Manager is a senior leadership position with overall profit and loss responsibility. This role has a broad scope, including sales, marketing, and overseeing day-to-day operations.

A General Manager creates sustainable growth and high performance, shaping the workplace through a combination of strategy, talent development, marketing, resource management, and supervision of operations.

Although he or she may carry out major one-off exercises such as cost reductions, restructuring and reorganisation if necessary, it is a key responsibility of the General Manager to prevent these situations from occurring.

They cannot be more wrong! In a B2B environment, the general manager also possesses a wealth of knowledge about businesses within the industry. He interfaces regularly with his clients as well as stakeholders to learn their needs. The general manager identifies decision makers, builds relationships founded on trust and credibility, and utilises a comprehensive content marketing strategy to win clients.

In some large companies, a general manager is in charge of a department or business unit. In smaller ones, the general manager is one of the top executives, on par with a director, president or C-suite officer. Regardless of his seniority, he combines expertise in multiple fields to guide the direction of the company by setting standards, strategy and vision.

What Hiring Managers Look for in General Manager Cover Letters

• Show your ability to set winning strategies, especially in the fields of marketing, sales, relationship-building, cost reduction, and personnel management.
• List your most significant achievements that involve growing revenue, decreasing costs, or both. P&L is king in this position.
• Results and metrics are critical. Link your skills and work scope to your achievements.
• Describe how you have shaped the workplace by developing junior leaders, optimising operational processes, and efficiently allocating resources.
• Emphasise your knowledge of the industry, clients, and stakeholders. State how you forged strong relationships with your clients and the value you created for them and your company.
• Craft a narrative that shows how you combine a broad array of skills to generate immense value.
• Join LinkedIn groups or follow companies you wish to work for to keep abreast with new job openings.
• Alternatively, you can reach out to these headhunters in Australia to learn about any vacancies they may be trying to fill out.
• Create a winning cover letter and send it along your resume. The cover letter will serve as an introduction about yourself and is a great venue to answer the question “Why should we hire you?”
• Be active on social media, particularly on LinkedIn . Make sure to create a strong online profile that represents you and you professional experiences. Here’s our comprehensive guide on writing a great LinkedIn profile .

Before You Go…

Before you start sending out applications, send us your resume for a free CV feedback analysis from our team. We’ll review your CV in detail, share personalised feedback on its strengths and weaknesses, and show you how you can improve it.

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Writing a Cover Letter for a General Manager Position

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Should You Send a Cover Letter With a Resume If it Is Not Requested?

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When you're applying for a job, a cover letter is the best way to attract positive attention to your resume. Serving as a letter of introduction, it can express your interest in a company, demonstrate your qualifications for a general manager position and establish your abilities to communicate effectively. A good cover letter is an effective tool to get your foot in the door for an interview.

Format Your Letter Professionally

Although it may be tempting to exercise creativity as you put together your application, resist the urge and opt, instead, for a professional approach. Include your contact information (name, mailing address, phone number and email address) in a block at the top of your document in a header format. A couple of lines below the header, put the date you are writing your letter, aligned on the left side. Address the hiring manager or other appropriate professional by name. Your letter should appear businesslike with a single-spaced body and easy-to-read font. Calibri, Times New Roman and Arial are more traditionally accepted fonts. Add a single-space line between paragraphs, and use three single-space lines between your closing and your name. Your signature will go in that space. Close with "Sincerely" or "Regards." Keep your style and language consistent throughout, with margins of no more than 1.5 inches. If you are sending your letter as a hard copy, be sure to sign it in ink.

Explain Your Purpose

The first paragraph introduces you and tells the reader why you are writing the letter and sending your resume. Explain that you are interested in an available general manager position. State where you saw the opening listed or how you heard that the company was hiring. Briefly state some basic knowledge you have about the organization and elaborate why you are interested in working for them, especially as a general manager. If you don't know much about the company, do some research before writing the letter.

Show That You Can Do The Job

Following the introductory paragraph, write a new paragraph explaining how you meet the job requirements. Highlight your education and experience that qualify you for the job. Briefly share information about any awards or achievements you've earned that relate directly to the general manager position. Provide examples of how you've exhibited leadership or specific instances where you've managed others. Cover all the details you want to include, but remember, you aren't repeating your resume. Avoid listing irrelevant facts that don't support your argument that you are the right person for the job. The purpose of the cover letter is to entice the recipient to read your resume. Limit your letter to one page in length.

Conclude Your Letter Strongly

In a final paragraph, reiterate how your skills, talents and experience align with the company and the traits they are seeking in an applicant. Thank the reader for considering your application and encourage her to contact you, in case she needs more details about your qualifications or wants to schedule an interview. If you feel comfortable with the idea, show initiative by stating that you will contact her within a couple of weeks to check on the status of your application. Demonstrating your comfort and confidence in contacting a potential employer may convince a reader that you have the skills for a management position. Carefully proofread your letter before sending it. A letter full of errors or misspellings will not get you an interview.

• Virginia Polytechnic Institute and State University Career Services: Cover Letters, Types and Samples
• Purdue University Online Writing Lab: Cover Letter Workshop

Vicki Wright, writing and editing professionally since 1996, has extensive business management, marketing and media experience. Wright has a Bachelor of Science in socio-poltical communication from Missouri State University and became certified as a leadership facilitator from the Kansas Leadership Center in 2010.

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General Manager Cover Letter Sample

March 04, 2023

Over 20+ cover letter samples developed by our experts for various industries and job functions in Singapore. Scroll down to explore and download.

General Manager Cover Letter [Full Sample]

• General Manager Cover Letter Writing & Job Search Guide

Here’s a sample Cover Letter we recently produced for a General Manager in Singapore .

In this article, you’ll learn:

About the General Manager Role

• What Hiring Manager Look For In General Manager Cover Letter

General Manager Job Opportunities

Job hunting tips from our resident headhunter.

Here’s a full General Manager Cover Letter sample, which we wrote for a client recently. As this is a fairly broad role, it’s important to include the responsibilities that you’ve held in previous jobs.

[If you know the name of the Hiring Manager, personalise your application by addressing the person directly. Job ads on LinkedIn, for example, display the name of the person posting the ad.]

Through my 18-year career spearheading high-impact sales & business development strategies for leading companies in the automotive industry, I’ve come to excel at developing customised solutions across a suite of platforms to meet organisational goals in B2B sales, product management and marketing. I’ve held P&L responsibility of up to USD 30 million, forged strong relationships with clients across APAC, and led multi-market, cross-functional teams of up to 25 staff. As such, I am confident that I am the ideal candidate for General Manager at DEF Company . [Match your skills and strengths to the job and industry requirements, and include a brief overview of your experience. Share metrics if you have them to provide context and scale for your work]

• In my current role as Country Manager with ABC Company , I lead a 25-member team to strengthen all operations with P&L accountability of USD 40 million for Singapore , Indonesia, Brunei, Singapore , Philippines, and Singapore markets. Significantly, I reduced costs by USD 5 million through aligning operating goals, improving operations processes, and enabling efficient inventory management and resources allocation.
• In my previous role as Assistant Regional Operations Manager (Sales Development & Production Planning) with XYZ Company , I led a team of 10 executives to provide strategic direction and management of country sales operations and performance for regional offices. Among my achievements, I am most proud to have spearheaded 20% sales improvement and 5% cost reduction, partnered with key stakeholders to set up the Vietnam showroom, and expanded the Southeast Asia dealers’ network by 15%. [Frame your skills in the context of recent work experience relevant to the targeted job. Metrics and achievements give the employer context and scale to gauge your abilities. Show the value you generated for the organisation in a leadership position. If applying for a position at a multinational company, highlight your ability to work in different countries and cultures.]

Adept in project management, supply chain management and P&L management, my on-the-job experience has afforded me a well-rounded skill set, including first-rate problem solving and communication skills. Combined with my competencies in global banking and risk assessment, and deep industry knowledge, I am confident I can deliver and execute B2B strategies and enhance operational procedures as a General Manager at DEF Company . [Showcase more skills the employer is looking for, as well as any additional competencies and experience that would give you an edge.]

I am excited by the possibility of joining your operation, and I would love the opportunity to meet with you and discuss how I can be a positive change agent for your team. Please contact me anytime by mobile at +65 12 1234 5678 or by email at [email protected]. [Close with a call to action by showing your eagerness to meet your potential employer and providing means to contact you.]

Yours faithfully, Peter Zhang

A General Manager is a senior leadership position with overall profit and loss responsibility. This role has a broad scope, including sales, marketing, and overseeing day-to-day operations.

A General Manager creates sustainable growth and high performance, shaping the workplace through a combination of strategy, talent development, marketing, resource management, and supervision of operations.

Although he or she may carry out major one-off exercises such as cost reductions, restructuring and reorganisation if necessary, it is a key responsibility of the General Manager to prevent these situations from occurring.

They cannot be more wrong!In a B2B environment, the general manager also possesses a wealth of knowledge about businesses within the industry. He interfaces regularly with his clients as well as stakeholders to learn their needs. The general manager identifies decision makers, builds relationships founded on trust and credibility, and utilises a comprehensive content marketing strategy to win clients.

In some large companies, a general manager is in charge of a department or business unit. In smaller ones, the general manager is one of the top executives, on par with a director, president or C-suite officer. Regardless of his seniority, he combines expertise in multiple fields to guide the direction of the company by setting standards, strategy and vision.

What Hiring Managers Look for in General Manager Cover Letters

• Show your ability to set winning strategies, especially in the fields of marketing, sales, relationship-building, cost reduction, and personnel management.
• List your most significant achievements that involve growing revenue, decreasing costs, or both. P&L is king in this position.
• Results and metrics are critical. Link your skills and work scope to your achievements.
• Describe how you have shaped the workplace by developing junior leaders, optimising operational processes, and efficiently allocating resources.
• Emphasise your knowledge of the industry, clients, and stakeholders. State how you forged strong relationships with your clients and the value you created for them and your company.
• Craft a narrative that shows how you combine a broad array of skills to generate immense value.
• Join LinkedIn groups or follow companies you wish to work for to keep abreast with new job openings.
• Alternatively, you can reach out to these headhunters in Singapore to learn about any vacancies they may be trying to fill out.
• Create a winning cover letter and send it along your resume. The cover letter will serve as an introduction about yourself and is a great venue to answer the question “Why should we hire you?”
• Be active on social media, particularly on LinkedIn . Make sure to create a strong online profile that represents you and you professional experiences. Here’s our comprehensive guide on writing a great LinkedIn profile .

Before You Go…

Before you start sending out applications, send us your resume for a free CV feedback analysis from our team. We’ll review your CV in detail, share personalised feedback on its strengths and weaknesses, and show you how you can improve it.

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