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25 English Presentation Phrases to Impress Your Audience

Does giving a presentation make you feel a little nervous?

Well, you’re not alone.

According to Forbes , giving a presentation makes 80% of us feel nervous !

The good news is that feeling nervous might be a good thing. This feeling pushes us to prepare ourselves better, and as long as you’re well prepared, you’ll do just fine.

So then, let’s take a look at how we can prepare ourselves to give amazing presentations in English. Today, we’re going to focus on the business English phrases you can count on (depend on) to make your presentation go more smoothly from start to finish.

But first, here are some tips to use when preparing for your presentation.

Download: This blog post is available as a convenient and portable PDF that you can take anywhere. Click here to get a copy. (Download)

Greeting Your Audience

You’re now standing in front of your audience. Before you begin your presentation, start by greeting your audience, welcoming them to the event and introducing yourself.

1. Good morning/afternoon/evening, everyone.

2. welcome to [name of event]..

Sample sentence: Welcome to our 3rd Annual Sales Leadership Conference.

3. First, let me introduce myself. I am [name] from [company].

Beginning your presentation.

After you have given an introduction, you are ready to begin speaking about your topic. Use these phrases to get started.

4. Let me start by giving you some background information.

Use this phrase to give your audience a brief overview of the topic you’ll be discussing. This is a good way to give them an idea of what’s going on and to bring them up to date.

5. As you’re aware, …

If you’re bringing up a topic that your audience already knows about or is aware of, then you can use this phrase to introduce this known topic.

Sample sentence: As you’re aware , the CEO of DHL Express has often said that globalization is here to stay.

Transitioning to the Next Topic

Before you move on to your next point, be sure to make it clear to your audience that you’re now starting a new topic. Let them know exactly what that new topic will be. The two phrases below are very similar in meaning, and they can both be used for transitions.

6. Let’s move on to…

Sample sentence: Let’s move on to our second sales strategy.

7. Turning our attention now to…

Sample sentence: Turning our attention now to the results of our 2016 customer survey.

Providing More Details

Use these phrases to tell your audience that you’ll be giving them a more detailed explanation of the topic. Both the words ‘expand’ and ‘elaborate’ mean to explain more fully.

8. I’d like to expand on…

Sample sentence: Now I’d like to expand on my point about increasing our market share.

9. Let me elaborate further.

Linking to another topic.

When making reference to a point you made earlier, or to remind your audience about something you said before, use these phrases to that link.

10. As I said at the beginning, …

This phrase lets you remind your audience about a point you made earlier. It can also be used to emphasize a point or theme.

Sample sentence: As I said in the beginning , we’ll see an increase in profit if we follow these five steps.

11. This relates to what I was saying earlier…

This phrase will help you make connections between ideas in your presentation. It shows that two different ideas are connected.

Sample sentence: This relates to what I was saying earlier about increasing production to meet the year-end demand.

12. This ties in with…

Sample sentence: This ties in with the way we’ve been doing business for the past 20 years.

Emphasizing a Point

Use these phrases to draw attention to an important point that you want your audience to note.

13. The significance of this is…

The word “significance'” is similar in meaning to “importance.”

Sample sentence: The significance of this is , if we complete this project on schedule, we’ll have more people available to work on the next project.

14. This is important because…

Sample sentence: This is important because any marketing effort we put in now will help to boost demand for our products in the long run.

15. We have to remember that …

Sample sentence: We have to remember that people are our most important resource.

Making Reference to Information

Very often, you may need to support your discussion points by drawing attention and making reference to information and data from studies, reports and other sources.

16. Based on our findings, …

Sample sentence: Based on our findings, 74% of our market is made up of teenagers who find our clothing line stylish and upbeat.

17. According to our study, …

Sample sentence: According to our study, 63% of working people in this city go directly to the gym after work.

18. Our data shows …

Sample sentence: Our data shows that more than 23% of men in this town who used to drive to work now prefer to save money and the environment by cycling instead.

Explaining Visuals

To present a clearer picture of your point, you may show your data, information or examples in the form of visuals such as charts, tables and graphs.

19. I’d like to illustrate this point by showing you…

The word “illustrate” means “show,” usually with examples, data or visuals.

Sample sentence: I’d like to illustrate this point by showing you a chart of the number of people in each age group who prefer to shop online.

20. This chart shows a breakdown of …

A “breakdown” refers to the detailed parts or figures that make up the total picture. A breakdown is often used in a presentation to show all the smaller parts behind something bigger.

Sample sentence: This chart shows a breakdown of the ingredients we use in our gluten-free products.

Restating Your Point

Sometimes in order to emphasize your point, you have to state it in a way that’s easier for your audience to understand and remember. This often involves rephrasing, simplifying or clarifying your point.

21. In other words, …

Use this phrase to rephrase or reword your point in another way.

Sample sentence: In other words , we need to change our current design to make it more attractive to older children.

22. To put it simply, …

Use this phrase to simplify points that are complex or difficult to understand.

Sample sentence: To put it simply , we’ll need you to work harder at making this launch a success.

23. What I mean to say is …

Use this phrase to explain your point in a way that’s easier for your audience to understand.

Sample sentence: What I mean to say is that we need to change the way we market our products.

Concluding Your Presentation

This is the very end of the presentation. You have said everything you need to say, and now you need to finish it nicely. You may also have some time for questions. If there is time for questions, invite your audience to ask any questions they have.

24. In conclusion, let me sum up my main points.

As part of your closing statement, “sum up” (summarize, state briefly) your speech by mentioning the main points of your speech.

25. Thank you for your attention. Now I am happy to answer any questions you might have.

End your presentation by thanking your audience and offering to answer their questions.

The Top 3 Tips for Preparing Your Business Presentation in English

1. have a plan.

Always have a plan. Spend some time thinking about not only what you’re going to say but how you’re going to say it.

If English isn’t your native language, it’s very important that you think about what language you’re going to be using. Think about all the vocabulary, phrases and grammar that will make your message clear and easy to understand.

What are the big ideas you want to explain for your presentation? Which words will express these ideas best? I recommend:

• Have a clear goal in mind to help you stay on track and be logical. Whenever you feel lost during the presentation, just remember this clear, main goal. An example of a goal could be to convince potential clients to work with you. Whenever you don’t know what to say next, remember to focus on the advantages you want to present and on examples of what you did in the past to deserve their trust. Encourage them to ask you questions related to this goal.
• Research content. If you know your facts, you already have the core of your presentation prepared. Write these facts down on topic cards, give out handouts (papers) with important information or include them on your PowerPoint slides.
• Prepare the delivery. Rehearse giving the presentation several times. Some people like recording themselves, others prefer practicing in front of a mirror or having friends listen to them while presenting. Choose the method that works best for you.
• Decide whether you are going to read or speak freely. Reading can sound unnatural, but you can use certain tricks to avoid this. You can underline important sentences which you can memorize, so that from time to time you can stop reading, say your memorized lines and look at the audience. In this way, reading can be made more natural. Make sure you slow down so that the audience can follow you.

Speaking freely is much better if you can remember everything you want to say, because you will seem more knowledgeable, prepared and confident. However, this can be more stressful.

2. Use Visuals

Using some visuals can make your presentation more entertaining, easier to understand and can get your points across more convincingly. My advice:

• Decide whether you need a PowerPoint presentation or not. Do you have graphs, results or other things like this to show? Then yes, you need one. Are you just telling a story? Then you probably do not.
• Do not fill your slides with too much information. Use a maximum of seven short lines of text—even seven can be too many. Highlight key words so the audience can see the main ideas right away. Use bullet points rather than full sentences.
• If you are presenting graphs or charts , give the audience time to read them.  Do not show a huge table of data if they audience will not have time to read and understand it. Make sure you try reading each slide while timing yourself to see how long it takes, so you do not jump to the next slide too early during your presentation.

3. Structure Your Presentation Well

It is a common mistake to give an unclear and unorganized presentation. This happens when the presenter just starts speaking without a clear goal in mind. They might suddenly realize their allotted speaking time has ended, or that the audience is bored because they are not following what is being said. Here’s what you should do instead:

• Decide on three main points (or less) that you want to make. Audiences can’t usually focus on more than three points.
• Tell them from the beginning what points you will be making. Audiences like to know what to expect. Tell them the main goals of your presentation directly in the introduction.
• Presenting main points: firstly, secondly, last but not least
• Making additions: moreover, furthermore, in addition, besides, what’s more
• Making purposes clear: in order to, so as to
• Presenting reasons and causes: on account of, due to, since, seeing that
• Presenting consequences: consequently, as a result, therefore
• Expressing contrast: in spite of, despite, although, even though, however, nevertheless, in contrast, on the contrary

So with this, you’ve mastered the 25 most commonly used phrases used in presentations and my three favorite tips.

Once you learn them, I think you’ll find them very useful to you in any presentation.

Become familiar with them and I promise you’ll feel much less nervous in your next presentation.

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How to Ace Your Business Presentation in English

So, you need to make a business presentation in English.

First of all, congratulations! To be in your position, you must have invested a huge amount of time and effort in your English language skills. You should be proud.

That said, we totally understand that giving a presentation in a second language can be a challenge. You may be worried that your audience won’t understand your accent. Perhaps you are wondering whether you need to use specific vocabulary. Maybe you’re not sure how best to handle questions from your audience.

If this sounds like you, don’t worry. In this post, we’re going to run through our top tips for acing your business presentation in English. Even if you’ve already made a few presentations in the language, we’re sure you’ll find these suggestions helpful.

So, read on to learn more. And before we start, let us wish you the very best of luck in delivering your next presentation.

Understand your audience

As with all forms of communication, it’s vital that you understand who your audience is. Even in the business world, you can find yourself speaking to very different groups of people.

For example, if you are giving a presentation to members of another company, you would certainly be more formal than when you give a presentation to members of your own team. In each case, you need to think about what your audience will expect from your presentation.

So, before you write a word, ask yourself these questions about your audience. Who are they? What interests them? What do they need to know? What do you want them to do as a result of your presentation?

One useful tip for writing your presentation is to imagine your audience is a single person. It’s easier to write convincingly if you have a single person in mind. Try it!

Mind your language

Most audiences will expect you to give your presentation using formal Business English . Don’t make the mistake of confusing Business English with business jargon .

Successful Business English uses language that is simple, direct, professional and easy to understand. Business jargon on the other hand, relies on obscure phrases, clichés, and acronyms. In many cases, business jargon is complex, not very precise and a barrier to good communication .

We have some useful resources on Business English on this page . However, if in doubt, keep the language of your presentation as simple and clear as possible. It’s also a good idea to use sentences with the active, rather than the passive voice. This allows you to use fewer words, which makes your sentences shorter and more engaging.

To give an example, this is a sentence in the passive voice:

The interview was failed by over one third of applicants.

Now compare this sentence, which is in the active voice.

Over one-third of applicants failed the interview.

To learn more about the active and the passive voice, check out this explainer from the British Council.

Practise, practise, practise

If English isn’t your first language, it’s more important than ever to practise your presentation before delivering it. By practising, you’ll feel more comfortable using English in a business setting. You’ll be able to work on any words or phrases you find difficult to pronounce, or you can change them to words or phrases you are more comfortable with.

Ideally, you should practise giving your presentation in front of someone else. That way you can get useful feedback on what works well, and what doesn’t. If that’s not possible, make a video of yourself giving your presentation. When you see yourself on screen, it will give you helpful insights into ways you can improve your delivery.

Don’t forget to introduce yourself

It may sound obvious, but don’t forget to introduce yourself at the very beginning of your presentation. It not only breaks the ice , but it’s an opportunity to get the audience on your side. If you are presenting to native English speakers, you may wish to tell them that English is not your first language – but don’t apologise for it! If anything, your audience will be impressed that you can give a presentation in a second language.

Have a clear structure

When people learn to teach in the UK, they are often told to structure their lessons in this simple way:

• Say what you’re going to say
• Say what you’ve said

In other words, introduce the session by explaining what you intend to talk about. This sets the audience’s expectations – they know what’s going to happen.

You then use main part of the session to make your presentation. There are many effective ways of doing this, and we’ll cover some of these soon.

Finally, finish by summarising the most important points of your presentation. This helps your audience to remember them clearly.

One other tip, if you plan to let the audience ask questions, it’s a good idea to tell them you’d prefer to answer them at the end of the presentation. This will discourage them from interrupting your presentation at the wrong moment.

Use storytelling

People love stories. If you can capture your audience’s imagination with a story, you can make a very powerful impression.

For example, imagine you are giving a presentation about how to commission new advertisements for your company. You want to make the point that good copywriting as just as important as good visual design.

You can either make your point directly, like this:

“Successful adverts rely on good writing as well as good design. If you change the wording of an advert, it can often result in extra sales – or fewer. Therefore, the words we choose are as important as the images we use.”.

Or you could begin with a story, like this:

“I want you to imagine it’s the year 1907. A man called Louis Victor Eytinge is in prison, convicted of murder. He’s a drug addict, suffering from tuberculosis. He’s unlikely to live, never mind get out of jail. Yet, by 1923 he walked free into a well-paid advertising job and a career as a Hollywood screenwriter. How? He had written his way to freedom. I want to use his story to show you why, if we want successful adverts, we need to commission powerful writing as well as good design.”

Which version of the presentation would you rather listen to?!

Remember pace and pitch

One useful tip for acing your business presentations in English is to vary the pace and pitch of your delivery.

While you don’t want to speak too fast, it’s a good idea to use a different pace for different parts of your presentation. For example, when you want to communicate a key point, speaking more slowly will help people understand that you think it is important.

Equally, it’s a good idea to vary the pitch of your voice. Try and keep this as natural as possible, but experiment with using a higher pitch when asking questions and a lower pitch when beginning your sentences. One good way to learn how to vary your pitch is to listen to UK news broadcasts – news presenters are expert at varying the tone of their voice to keep listeners interested.

Add a call to action

Most business presentations are given for a specific purpose. You may want to convince another company to work with you. Or you may want to convince your own firm to invest in a new kind of product. You may simply be explaining to colleagues how a new training scheme will work.

Whatever the purpose of your presentation, always remember to tell your audience what you want them to do. This is a ‘call to action’. Do you want your audience to email you their ideas? Or send you a funding proposal? Or arrange a meeting?

No matter what you need your audience to do, don’t forget to tell them. And at the very end, be sure to thank them for their time!

More business presentation tips

There are many other tips we could share with you on how to ace a business presentation in English. For example, it’s never a good idea to read your presentation from a piece of paper – it’s not engaging and it means you can’t easily make eye contact. It’s also tempting to rely too heavily on visual aids like PowerPoint, but if you get it wrong your audience will read your slides instead of listening to you. On the other hand, it can really engage an audience if you ask them to work together in small groups to share ideas or solve problems.

However you choose to make your presentation, if you prepare well, speak clearly and work hard to connect with your audience, you are very likely to succeed. And if you’d like to improve your presentation skills even further, why not try live online classes with English Online ? They can help you succeed in any career where using English is essential.

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Blog > English Presentation Structure (Introduction, Closing) & useful Phrases

English Presentation Structure (Introduction, Closing) & useful Phrases

02.21.20   •  #powerpoint #presentation #english.

When giving a presentation in english, there are certain guidelines you should follow. Maybe you haven't got a lot of experience presenting - or you would simply like to refresh your already existing knowledge - we're here to teach you the basics about presenting and provide you with a free list of useful phrases and the basic structure you can in your presentation!

1. Structure

The general structure of a presentation is the following:

• Introduction

It is up to you to design these three parts. Using videos or everyday-examples can be a great way to introduce the audience to the topic. The important thing is that you capture the audience's attention from the beginning by making an interesting introduction. The main part is where you present your topic, ideally divided into sections. You can be creative with it - incorporate images, videos, stories or interactive polls . We generally recommend using different kinds of elements, as that makes the presentation more lively. Make sure your main part is well structured, so your audience can follow. In the conclusion, you should give a short summary of the points you made without adding any new information. You can also make an appeal to your audience in the end.

2. Useful Phrases

Here you'll find several phrases that you'll need in every presentation. Of course, you should adapt them and use them in a context that is suitable for your setting. The phrases are divided into subcategories so you can find what you're looking for more easily.

Starting your Presentation

In your introduction, you should:

Welcome your audience

Good morning/afternoon/evening everyone!

Ladies and gentlemen, I welcome you to my presentation about...

Introduce yourself

I am ... (from company ...) and today I would like to introduce you to the topic of ...

My name is ... and I am going to talk about ... today.

Icebreakers (for audience engagement)

Icebreaker polls are an amazing way to engage your audience instantly. They function as a fun and playful element at the beginning, giving you the perfect start you need to give a successful presentation. Click here to read our detailed post about icebreaker polls!

Mention the presentation topic and the reason for giving the presentation

I am grateful to be here today and tell you you about...

I would like to take this opportunity to talk about ...

I am here today to talk to you about ...

The reason why I am here today to talk about ... is ...

The purpose of this presentation is to ...

My goal today is to ...

Hopefully, by the end of the presentation, you will all know more about ...

Give a short overview of the content

To make it as understandable as possible, I divided my presentation into ... parts. In the first part, I will concentrate on ..., the second part will be about ..., ...

First of all, I will give you a short introduction, then we will move on to ...

... and finally, I will give you some insights to ...

Here are a few phrases that you could use during the whole presentation, but especially in the main part.

Engage your audience

In order to raise the audience's attention and improve their engagement, it is extremely important to make contact with them. A great way to do so is by adding interactive elements such as polls. If you would like to know more about this topic, read our article on How To Boost Audience Engagement . You can also use a software like SlideLizard , which allows you to conduct live polls, do Q&A sessions with your audience, share your resources and many more benefits that take your presentation to the next level.

Please raise your hand if you ...

Have you ever thought about ... ?

I would like to do a poll about ...

Please ask any questions as soon as they arrive.

On one hand, … on the other hand…

Comparing … with …, we can see that…

Clearly, … makes more sense than …

Whereas Option A is …, Option B is …

Making new points

Firstly,… Secondly,…

What also has to be mentioned is…

Next, I would like to bring up the topic of…

That being said, now we are going to take a look at…

Let's move on to the next topic.

On the next slide,…

The last thing I would like to mention is…

We made a whole blog post about how to pose questions in your presentation: The Right Way to do a Question Slide .

Talking about images or videos

In this image you can clearly see that ...

We are now going to take a look at a picture/video of ...

I'm going to show you a video by ... about ... now.

I've prepared a video about ...

Talking about statistics and charts

I am now addressing this graph that refers to the results of study XY.

In the graph on this slide, you can see that ...

The average is at ...

This graph clearly shows that the majority ...

According to this graph, the focus should be on ...

What that study tells us for practice is that we should ...

Emphasizing

I would like to emphasize the importance of ...

Moreover, it has to be said that ...

I want to stress the importance of ...

We always have to remember that ...

This is of high significance because ...

That part is especially important because ...

When something goes wrong

I am sorry, but it seems like the projector isn't working.

Could someone please help me with ...?

Is anybody here who knows how to ...?

Could someone give me a hand with ...

I would like to apologize for ...

I apologize for the technical problems, we are going to continue in a minute.

I am sorry for the inconvenience.

End of Presentation

In the conclusion, you should...

Sum up the main points

In conclusion I can say that…

To sum up the main points,…

With all mentioned aspects taken into consideration, I can say that…

Make an appeal

So please, in the future, try to be conscious about...

Please take a moment to think about...

I would like to encourage you to...

Thank your audience and say goodbye

It was a pleasure being here today.

Thank you for listening and goodbye.

Thank you for being such a great, engaged audience. Goodbye.

Thank you so much for listening, see you next time.

What is the structure of a presentation?

Your presentations should always have an Introduction, a Main part and a Conclusion.

What is a good way to begin a presentation?

You can start by introducing yourself, giving an overview of your topic, telling a little story or showing the audience an introductory video or image.

What are good phrases to use in English presentations?

There are many phrases that will make your presentation a lot more professional. Our blog post gives you a detailed overview.

Related articles

About the author.

Pia Lehner-Mittermaier

Pia works in Marketing as a graphic designer and writer at SlideLizard. She uses her vivid imagination and creativity to produce good content.

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.odp file extension.

.odp files are similar to .ppt files. It's a presentation which was created with Impress and contains slides with images, texts, effects and media.

Fundraising Events

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52 Phrases for Better Flowing English Presentations

/ Steven Hobson / Business English , English Presentations , Vocabulary

Do you give English presentations at work, but feel that you could communicate your message in a more objective, fluid way?

Maybe you have an English presentation coming up and want to make sure that your speech is clear and structured so that your audience doesn’t lose concentration and stays with you all the way to the end.

A technique that can help you achieve objective, clear, and structured English presentations, is to use linking phrases that join the separate parts of your presentation together.

English presentations normally consist of an introduction, the main body, individual parts of the main body, and the ending or conclusion.

To help maintain your audience’s attention, you need to signal when you are going from one part to another.

In this article, I teach you 52 phrases that do exactly this – linking the different parts together, and therefore, making your presentation flow better. You’ll find that these phrases will act as ‘signposts’ for the audience when you finish one part and start another.

52 Phrases to Improve the Flow of Your English Presentations

The introduction.

All good presentations start with a strong introduction.

There are a number of different ways you can begin your English presentation. Here’s a simple, but effective introduction structure which works for most types of business presentations:

Introduce – Introduce yourself and greet your audience. Introduce the presentation topic – Explain the reasons for listening. Outline – Describe the main parts of the presentation. Question policy – Make it clear to your audience when they can ask questions: during or at the end?

Here are some phrases which you can use to structure the introduction in this way:

1. Good morning/afternoon (everyone) (ladies and gentlemen). 2. It’s a pleasure to welcome (the President) here. 3. I’m … (the Director of …)

Introduce the presentation topic

4. By the end of the talk/presentation/session, you’ll know how to… / …you will have learned about… / 5. I plan to say a few words about… 6. I’m going to talk about… 7. The subject of my talk is…

8. My talk will be in (three parts). 9. In the first part… 10. Then in the second part… 11. Finally, I’ll go on to talk about…

Question Policy

12. Please interrupt if you have any questions. 13. After my talk, there will be time for a discussion and any questions.

 Main Body

Now that you have finished the introduction, we now need to transition to the main body, and its individual parts in a smooth way.

There are three parts of the main body of a presentation where linking phrases can be used:

Beginning the Main Body Ending Parts within the Main Body Beginning a New Part

Here are some phrases which you can use for these parts:

Beginning the Main Body

14. Now let’s move to / turn to the first part of my talk which is about… 15. So, first… 16. To begin with…

Ending Parts within the Main Body

17. That completes/concludes… 18. That’s all (I want to say for now) on… 19. Ok, I’ve explained how…

Beginning a New Part

20. Let’s move to (the next part which is)… 21. So now we come to the next point, which is… 22. Now I want to describe… 23. Let’s turn to the next issue… 24. I’d now like to change direction and talk about…

Listing and Sequencing

If you need to talk about goals, challenges, and strategies in your English presentation, listing phrases can help link these together and improve the flow of your speech. If you have to explain processes, sequencing phrases are helpful:

25. There are three things to consider. First… Second… Third… 26. There are two kinds of… The first is… The second is… 27. We can see four advantages and two disadvantages. First, advantages… 28. One is… Another is… A third advantage is… Finally…

29. There are (four) different stages to the process. 30. First / then / next / after that / then (x) / after x there’s y. 31. There are two steps involved. The first step is… The second step is… 32. There are four stages to the project. 33. At the beginning, later, then, finally… 34. I’ll describe the development of the idea. First the background, then the present situation, and then the prospect for the future.

After you have presented the main body of your English presentation, you will want to end it smoothly.

Here are typical sections transitioning from the main body to the ending of the presentation, and then inviting the audience to ask questions:

Ending the Main Body Beginning the Summary and/or Conclusion Concluding An Ending Phrase Inviting Questions and/or Introducing Discussion Thanking the Audience

Ending the Main Body

35. Okay, that ends (the third part of) my talk. 36. That’s all I want to say for now on (the 2017 results).

Beginning the Summary and/or Conclusion

37. To sum up… 38. Ok, in brief, there are several advantages and disadvantages. 39. To conclude… 40. I’d like to end by emphasizing the main points. 41. I’d like to end with a summary of the main points.

42. I think we have seen that we should… 43. In my opinion, we should… 44. I recommend/suggest that we… 45. There are three reasons why I recommend this. First, … / Second, … / Finally,…

An Ending Phrase

46. Well, I’ve covered the points that I needed to present today. 47. That sums up (my description of the new model). 48. That concludes my talk for today.

Inviting Questions and/or Introducing Discussion

49. Now we have (half an hour) for questions and discussion. 50. So, now I’d be very interested to hear your comments.

Thanking the Audience

51. I’d like to thank you for listening to my presentation. 52. Thank you for listening / your attention. / Many thanks for coming.

Linking phrases are like the skeleton which holds your presentation together.

Not only do they improve the flow and help guide the audience, but by memorizing them they can also help you remember the general structure of your presentation, giving you increased confidence.

To help you memorize, I recommend saying the linking phrases on their own from the beginning to the end of your presentation while you practice.

I also suggest memorizing the introduction word for word. By doing this, you will get off to a great start, which will settle your nerves and transmit a positive first impression.

Author: Steven Hobson

Steven is a business English coach, a certified life coach, writer, and entrepreneur. He helps international professionals build confidence and improve fluency speaking English in a business environment.

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35 Best Business English Presentation Phrases [Executive English]

35 best business english presentation phrases.

Executive leaders do not give many presentations, but being confident in the 35 best business English presentation phrases will make each presentation memorable.

You know that feeling as your throat gets tight and dry. You swallow… g ulp.

And then you begin to have those feelings that you know so well, as you start to feel…

Can you relate to that terrible feeling of having to give a presentation in English?

You are a business executive, and you know you are not supposed to feel this way as a leader of your company. But, just the thought of an upcoming presentation significantly raises your stress level.

Giving a great presentation in any language is difficult.

Undoubtedly, giving a great presentation in English as a non-native English business executive is a more difficult task. The good news is that there are many SKILLS you can learn to become a very effective presenter.

Although there are a few key components of every good presentation, this article will focus on the importance of using  The 35 Most Effective Business Presentation Phrases.

Let’s first take a moment and look at what makes an effective presentation.

An Effective Presentation

It is important to realize that there are a few essential components for an effective presentation. The first step is great preparation for your upcoming presentation.

Preparation

Preparation is the most significant part of every presentation. Before you give any presentation, you must have a plan for success.

The first step is to Know Your Audience. Who are you presenting to?

What is the Message Your Audience Needs or wants to hear from you?

Finally, what Call to Action do you want to leave your audience with?

Only after you have planned your presentation, it is time to move on to the actual presentation, which will include the following three sections:

Introduction

As stated earlier, this article will focus on the 35 Most Effective Business Presentation Phrases . This list will create great transitions and allow your presentation to flow naturally so that your audience is engaged in each step of the process.

Beginning with your Introduction

Most important, your goal for the beginning of your presentation is to connect and engage with your audience.

At this point, you have prepared by getting to know your audience and now you want to introduce your message to your audience in a way that your audience can RELATE to your message.

Please do not start your presentation with

“Hi, my name is ______”

As you are aware, I’m a believer in beginning your presentation in a way that will connect and engage with your audience. Let’s look at three great ways to start your presentation.

An effective presentation will begin in one of these ways:

After you have started your presentation in this way, you can now greet your audience and introduce yourself, if necessary. 

1. It is a pleasure to be here with the _______ (group/team/association) this morning/afternoon/ evening…

Example Sentence: it is a pleasure to be here with the Digital Marketing Association this morning.

2. A special welcome to the _________ (group/team/association)…

Example Sentence. A special welcome to the XYZ Manufacturing Association. 

Following your good start of your effective presentation with a question/story/statistic, you will say something like…

3. I’m ___________ and I’m so excited to be here with the ________________ (group/team/association).

Example Sentence: I’m John and I’m so excited to be here with the sales team today.

Remember, do not use the “I’m ____ and I’m going to talk about____” as your first words – you only can do this after you have made an engaging introduction!

After you have successfully introduced your presentation and engaged your audience, it is time to begin discussing the content of your presentation.

Transition from the Introduction to the Message

After you have given an engaging introduction and connected with your audience, you are ready to begin speaking about your topic.

Don’t just read your slides to your audience. They will not be engaged. Instead, use your slides as a guide and the key is to move from one slide to the next in an interesting way . This is called a “transition” and most of the phrases in this section will help you transition like a pro.

After all, who wants to listen to a speaker continue to say:  Next… Next…. Next… Next, as they move from slide to slide???

Here are some effective ways to transition from the introduction to the content of your presentation.

Remember, an effective presentation includes you serving your audience with a message they need.

Tell your audience up front what the message of the presentation is.

4. As a member of ___________ (refer to the group/team/association) you can relate to today’s message of _____________

Example sentence: As a member of the ABC Digital Marketing team, I’m confident you can relate to today’s message of knowing your audience.

5. As you are aware…

Example Sentence: As you are aware, it is important to keep up with the latest trends in your industry.

6. Let me start by providing some background information…

Example sentence: Let me start by providing some background information on the newest technology tools available.

Each of these above phrases are useful ways to engage your audience by giving them information at the beginning that they can relate to.

Now, let’s explore how you can use different phrases that help with your transitions, provide more details, link to additional topics, emphasize your points, refer to your important information/data/numbers, explain charts/tables/graphs and restate your points.

Transitioning to the Next Topic

Before you move on to your next point, be sure to make it clear to your audience that you’re now starting a new topic. Let them know exactly what that new topic will be. The two phrases below are very similar in meaning, and they can both be used for transitions.

These are SO much better than saying “next…”

7. Turning our attention now to…

Example sentence: Turning our attention now to the second main issue today… 

8. Let’s move on to…

Example sentence: Let’s move on to our second sales initiative.

Providing More Details

In short, one of the essential parts of your message is to give more detail to some sections of your content because it will be helpful to your audience.

Remember, the key is that you only go into more detail because you know your audience will be interested in this detail, and they can use this information.

9. To elaborate on…

Example sentence: Let me elaborate on this idea…

10. I’d like to expand on…

Example sentence: I’d like to expand on this point about expanding our sales team.

Linking to Another Topic

As mentioned above, use linking words to create flow with your presentations. Effective presentations have flow.

Whenever you think of flow, think of looking at the water in a river at a specific spot. The water is moving. The water was somewhere before it came to this spot and it will flow to a different place after it passes this spot.

In the same manner, this is true in a presentation. You keep your audience engaged using flow, by telling them about topics you discussed earlier, and also that you will discuss later in the presentation.

As can be seen, I used a linking phrase “as mentioned above” in the first words of the first paragraph of this section above. This is the example of using linking words in written form.

Below (another written linking word), you will see how you can use a different linking phrase when you are speaking. 

11. As stated earlier.. .

Example sentence: As stated a few minutes earlier, our industry is changing rapidly.

12. As mentioned earlier…

Comparatively, here is an example sentence: As I mentioned earlier in my presentation, the key to effective communication is knowing your audience.

13. As referenced earlier…

Example sentence: As referenced at the beginning of my talk today, preparation is critically important.

Each of these three phrases are self-explanatory and the linking phrases remind your audience that you discussed something earlier.

Again, you can create nice flow for your audience when you discuss a point and then later in your presentation, while referencing that same point, you remind your audience that you did discuss this point earlier.  It can also be used to emphasize a point or theme.

14. As I mentioned at the beginning…

Example sentence: As mentioned at the beginning of the presentation, we’ll see a decrease in expenses if we implement this strategy.

15. As you may recall, this relates to my earlier point that…

This phrase will help you connect points in your presentation. Significantly, it shows the connection between two different ideas.

Example sentence: As you may recall, this point relates closely to the earlier point about the importance of accountability.

16. This ties in with…  

Example sentence: This ties in with the point I made earlier regarding the expansion of our manufacturing facility.

After all, explaining to your audience that you will be discussing something later in your presentation is a key aspect of using flow.

17. This point will be mentioned in a few minutes…

Example sentence: In a few minutes, I will go into more detail about emphasizing a point.

18. This important point will be discussed later in detail…

Example sentence: This important point about having a great conclusion will be discussed later in my talk today.

The two above mentioned phrases are very effective in guiding your audience to where you are going in your presentation.

19. In a few minutes, you will hear this from ________ (one of your team members)…

Example sentence: In a few minutes, you will hear from Susan Jones, our CFO, about the importance of financial forecasting.

The above sentence is a very effective way of creating flow when you are able to reference another presenter that will speak after you.

At this point, do you see how you might use some of these 35 best business English presentation phrases when you give your next talk?

Emphasizing a Point

An essential part of all presentations is creating emphasis. Everything in your presentation is important, but you need to emphasize the most significant parts for your audience. These phrases below are excellent. 

20. This is significant because…

Significant is one of my favorite words. It is another word for important. One of the keys of being an excellent communicator in English is using different words that have similar meanings.

Example sentence: This is significant because we are planning to grow our workforce 20% this year. 

21. This is meaningful for the following reason(s)..

In the same manner, here is an example sentence: This is meaningful because the implementation of this recommendation will have an impact on multiple departments in our organization.

22. To reinforce this point…

Example sentence: Showing the significance of a better hiring process reinforces this point I am making with this data. 

23. Please draw your attention to…..

Example sentence: Please draw your attention to the revenue growth projections on this page.

Referring to Information, Data and Numbers

Let’s turn our attention now to referring to information and data. In a presentation, you will often use data, facts, and studies that help support your message. These meaningful terms and phrases will help you refer to this significant information.

24. According to the ___ study, …

Example sentence: According to the XYZ study, 84% of workforce efficiency is tied to a meaningful benefit package.

25. Based on our recent findings, …

Example sentence: Based on our recent findings, only 22% of our clients continue to use our services after six months. 

 26. This data shows …

Example sentence: This data shows that more than 92% of our clients continue to be highly satisfied with our customer service one year after they received our product. 

Before moving on the next section, you might find this article on How to Naturally Say Numbers in Business English helpful for your next presentation.

Explaining Charts, Tables and Graphs

Of course, most presentations use charts, tables or graphs to help support your message. To clarify, knowing how to use phrases describing these will create an effective presentation. 

27. To illustrate this point… 

Also, the word “illustrate” is very effective and it is a great word to use when you are describing a chart, table or graph. 

Example sentence: This chart illustrates my earlier point about how more meaningful benefits impact worker satisfaction. 

28. This table provides a breakdown of …

A “breakdown” refers to the details within specific figures or numbers.  A breakdown is helpful to provide a more detailed picture of the situation. 

Example sentence: This table provides a breakdown of the 10 most important client feedback messages.

Another key point is that explaining charts, tables and graphs often involves complex information.  Below is a short video from the English Leadership Academy’s Executive Video Blog, titled What if You Were Able to Explain Complex Ideas in a Simple Way? that gives tips and strategies to make complex information more easily understandable by your audience.

Restating Your Point

Sometimes in order to emphasize your point, you have to state it in a way that’s easier for your audience to understand and remember.

Specifically this process is commonly referred to as paraphrasing. Paraphrasing is an essential skill for non-native English speakers that allows them to say the same thing with different words to enhance communication effectiveness.

This often involves rephrasing, clarifying or simplifying the point you are trying to make.

29. In fact, …

Use this phrase to restate your point in another way.

Example sentence: In fact, it is necessary that we make a change to our current policy to attain this goal.

30. In other words…

Example sentence. In other words, we don’t stack up well against our competitors in this area.

31. To put it simply, …

Explaining complex messages in a presentation can lead to confusion. Your audience will benefit when you simplify complex messages. 

Example sentence: To put it simply, if we follow these recommendations, we’ll achieve our goals six months sooner.

To summarize, by this point in the presentation, you have given your audience the message they needed or wanted.

You have emphasized the points that are especially important to them.

You are now ready to finish your presentation in the best way!

Now we reach a crucial aspect of the presentation and let’s finish strong.

Concluding Your Presentation

Most people spend a lot of time working on the introduction and content of their presentation, but they do not spend any time preparing for their conclusion.

As stated earlier, you are presenting for your audience because they have a need or a want.

To emphasize this point, it is a great idea to challenge your audience to THINK in a different way. It is even better to challenge your audience to DO something different in the future.

In other words, create a call to action!

Let’s now look at how you can summarize your presentation in a professional way.

32. In the final analysis…  

Example sentence: In the final analysis, it is critical that the company needs to immediately enhance our sales strategy to achieve our quarterly targets.

33. In conclusion, let me reiterate my message…

As part of your conclusion, you might want to emphasize your main points to leave the audience with a clear message of what you discussed. This is very effective to restate your main message!

Example sentence: In conclusion, let me reiterate my earlier message that time is of the essence for our team to solve this issue in the next 10 days.

34. I want to challenge you to do/think ….

Example sentence: You’ve heard the compelling arguments for a new mindset shift, and now I challenge YOU to begin making the necessary changes in the next five days!

Finally, as you reach the end of your presentation, you’ll need a transition from the completion of your presentation to the Question and Answer (Q&A) portion of your presentation.

35. Thank you for your attention today, and we’ve got time for a few questions. Who would like to ask the first question?

This is a nice phrase that let’s your audience know you have concluded your formal remarks and you are open to answering a few questions.

In addition to the above phrases, you might find this article helpful as well 25 Powerful English Presentation Phrases to Impress Your Audience.

I appreciate your attention to this topic today and now I’d like to leave you with a challenge below.

My Challenge to You

I challenge you to begin preparing your future presentations in a different and more effective way.

Above, you have been provided with 35 best business English presentation phrases.  Can you use at least three of these above-mentioned phrases in your next presentation?

You can do this!

Additional articles and videos related to 35 Best Business English Presentation Phrases:

Confidently Speak English As A CEO in 4 Steps

How To Improve Your Executive Business English in 12 Steps

How to Be the Same Highly Effective Leader in English That You are in You Native Language  [free ebook]

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Presentations in English

Learn how to deliver a presentation in English. Our English for presentations lessons cover all aspects of making a presentation in English, including starting your English presentation, engaging your audience and handling the Q&A.

English for Presentations by Business English Pod

Are you looking to improve your English for presentations? Whether you’re a professional or a student, being able to deliver an effective presentation in English is a valuable skill that can open doors to new opportunities. In this guide, we will explore the key strategies and techniques to master the art of business English presentations. From structuring your presentation to using persuasive language, we’ll cover everything you need to know to captivate your audience and make a lasting impression.

Our earlier lessons look at key language for making presentations in English . You’ll learn how to make a clear introduction, link and signpost your ideas, and deliver a powerful summary with a compelling call to action. As you progress, diving into the nuances of handling questions and answers becomes second nature, ensuring you can navigate any Q&A session confidently.

Moving on to delivery skills, we guide you through aspects such as using your voice effectively and presenting charts and graphs. These foundational skills lay the groundwork for a successful presentation in English.

Advanced lessons include our “ Presenting Online ” series, guiding you through the nuances of online presentations, and the advanced English presentations trilogy, covering the entire presentation process for advanced business English learners.

In the world of product presentations , we look at how to present essential features so you can perfect your sales pitch. For international conferences, our lesson on opening presentations ensures you start events with confidence, setting the stage for engaging sessions.

Handling Q&A sessions can be tricky, but our lessons on presenting in English prepare you to respond smoothly, managing queries with ease for a polished presentation. Lessons on SWOT analysis, presenting persuasive arguments , and sales presentations further elevate your proficiency.

Whether you’re building a solid foundation or refining your skills, these lessons serve as a comprehensive guide to business English for presentations. Get ready to captivate your audience and make a lasting impression in your next English presentation!

Our English for presentations lessons are listed by release date, with the most recent lesson at the top. Each lesson includes the podcast MP3, a PDF transcript and online quizzes.

BEP 33c – Presentations: Summarizing and Call to Action

Bep 380 – videoconferences: presenting online (3), bep 379 – videoconferences: presenting online (2), bep 378 – videoconferences: presenting online (1), bep 366 – english for startups 3: addressing investor concerns.

• BEP 365 – English for Startups 2: Pitching to Investors
• BEP 321 – Project Management 6: Launching User Testing
• BEP 305 – Business English Collocations for Emphasizing (2)
• BEP 304 – Business English Collocations for Emphasizing (1)
• Skills 360 – Presentations: Connecting with your Audience (2)
• Skills 360 – Presentations: Connecting with your Audience (1)
• BEP 276 – English Presentation Skills 3: Wrapping Up
• BEP 275 – English Presentation Skills 2: Engaging your Audience
• BEP 274 – English Presentation Skills 1: Getting Started
• BEP 267 – Presenting Numbers in English (Part 2)

Welcome back to Business English Pod for today’s lesson on how to finish a presentation with a summary and a call to action.

An effective presentation is one that you remember. And an effective presenter is one who knows how to get information to stick and how to make a lasting impression on the audience. But for many people, that’s easier said than done. So how can you get your ideas to stick?

Well, there’s a simple structure that you can follow. That structure involves signaling that you’re going to end your presentation. Next, you can provide a summary of what you’ve discussed. Then you can make a call to action. And finally, you can thank your audience and invite questions. With this structure, you can make a strong finish to your presentation and a lasting impression.

Today we’ll listen to a presentation by Nick, a sales director for a steel company. Nick is giving a presentation about ideas for increasing sales, which have been rather disappointing. He uses several techniques to summarize and emphasize his key points. And he provides a strong finish to his presentation.

Listening Questions

1. What does Nick say to introduce the final summary of his main ideas? 2. What does Nick tell people he wants them to do near the end of the presentation? 3. What does Nick do to end his presentation?

Welcome back to Business English Pod for today’s lesson on videoconferences and presenting online . Today, we’re going to focus on handling questions and managing the Q&A.

With the rise of hybrid teams, presenting online is just a regular part of work for many professionals. And while the basics of delivering information in a virtual setting may seem simple, interacting with your audience and dealing with questions feels very different online than in person. Skilled presenters have a variety of tricks for ensuring a productive Q&A, or question and answer, session.

For example, when someone asks a good question, you might redirect it to the entire group. That gives the Q&A more of a discussion feel. And if people aren’t asking questions, you can ask some yourself. Of course, sometimes people introduce ideas that you don’t really have time to explore. In this case, you can suggest more discussion at a later time.

Good presenters are also ready to admit any limitations to what they’ve presented. Nobody has all the answers, so don’t pretend you do. And finally, once the Q&A is finished, it’s a great idea to encourage people to follow up with you later if they have any other questions.

In today’s dialog, we’ll listen to the end of a presentation by Adam, a business consultant. He’s handling some questions and encouraging discussion after presenting his ideas on ways to increase sales. We’ll also hear Adam’s colleague Nancy and his boss Heather ask questions and participate in the discussion.

1. What question does Nancy ask that Adam redirects to the entire group? 2. What question does Adam ask everyone to encourage them to share their ideas? 3. What key point does Adam admit they’re still not sure about?

Welcome back to Business English Pod for today’s lesson on videoconferences and presenting online . Today, we’re going to look at how to wrap up your presentation and transition to the Q&A.

Great presenters always make time and space for questions at the end of their presentation . And if you’ve done a good job of engaging your listeners, they may have lots to say or ask. Before you open it up for questions, however, you need to summarize.

One thing you can do to emphasize key points near the end is to ask a question yourself, then answer it. And an effective way to answer it is with a visual or some kind of illustration. That will help your ideas stick, not just at the end, but throughout your presentation.

Near the end of a presentation , there may be people who have to leave early so it’s important to acknowledge these people and let them know how you’ll follow up. Finally, it’s a good idea at the end to summarize your key points. Once you’ve done these things, you can make the transition to the Q&A section of your presentation .

In today’s dialog, we’ll rejoin a presentation by a business consultant named Adam. He’s wrapping up a talk about how the company can increase sales. We’ll hear how Adam finishes up and transitions to the Q&A.

1. What question does Adam ask his listeners which he then answers by showing a visual? 2. What does Adam offer to do for people who have to leave early? 3. What’s the first big opportunity Adam mentions as he summarizes his presentation?

Welcome back to Business English Pod for today’s lesson on videoconferences and presenting online. Today, we’re going to focus on how to get your presentation off to a good start.

Videoconferences are now a normal, everyday part of business life. And people have had to develop a new set of skills for this new reality. Consider giving a presentation online. It definitely brings some new challenges, especially technical ones. But virtual presentations also require many of the same skills as presenting in-person.

For example, you still need to be engaging and confident, especially at the start as you get people excited about your presentation . And besides getting them excited, you need to help them understand. So outlining your presentation clearly is also a good idea.

Now, how can you present information and data in a way that keeps your listeners engaged? Well, for one thing, you can talk about your own experience. And you can also relate the information to your listeners’ experience. That will help your presentation connect with your audience. And finally, one technical skill that you’ll need in the virtual format is sharing your screen.

In today’s dialog, we’ll listen to part of an online presentation given by Adam, who works as a business consultant. He’s presenting on the topic of sales to several colleagues, including Chris, Nancy, and his boss Heather. We’ll hear how Adam begins his online presentation.

1. What is the last thing Adam will do in his presentation, according to his outline? 2. What experience does Adam talk about to ground his presentation? 3. What information does Adam present on his shared screen?   Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3

Welcome back to Business English Pod for today’s lesson on addressing investor concerns during a pitch in English .

One of the greatest skills in business is the art of persuasion. Whether you’re running a startup and wooing a big investor or trying to convince your boss to give you a pay raise you need to be able to persuade.

Of course, we often use a pitch or presentation to persuade, especially when looking for startup investment. But the pitch alone won’t seal the deal. The real test is handling questions and concerns after your pitch. Can you anticipate these concerns and be ready to address them? Can you think and speak on the fly? Do you have the confidence to back up what you’ve said in your presentation?

There are several concerns you might have to address. For one, you may have to explain exactly why your idea is unique. And you might also have to show clearly that you’re committed to the idea. One common investor concern is the valuation, or how much you think the company’s worth. You’ll need to justify your valuation clearly, and explain what you’ll do with the investor’s money. And through it all, you’ll be trying to show why you are backable, or deserve the investor’s support.

In today’s dialog, we’ll rejoin Quinn, who is seeking investment for his online payments company called Moolah. In our last lesson, Quinn gave his pitch to the investor. Now he has to address some tough questions and concerns from a potential investor named Mason.

1. What does Quinn believe shows that he’s fully committed to the company? 2. What exactly does Quinn plan to do with the investor’s money? 3. Why does Quinn believe he is backable on a personal level?

35 Best Business English Presentation Phrases

You know that feeling as your throat get tight and dry. You swallow... g ulp.

You begin to have those feelings that you know so well, as you feel...

Can you relate to that terrible feeling of having to give a presentation in English?

You are a business executive, and you know you are not supposed to feel this way as a leader of your company. But, just the thought of an upcoming presentation significantly raises your stress level.

Giving a great presentation in any language is difficult.

Giving a great presentation in English as a non-native English business executive is a more difficult task. The good news is that there are many SKILLS you can learn to become a very effective presenter.

Although there are a few key components of every good presentation, this article will focus on the importance of using the The 35 Most Effective Business Presentation Phrases.

Let’s first take a moment and look at what makes an effective presentation.

An Effective Presentation

There are a few essential components for an effective presentation. The first step is great preparation for your upcoming presentation.

Preparation

Preparation is the most important part of every presentation. Before you give any presentation, you must have a plan for success.

The first step is to Know Your Audience. Who are you presenting to?

What is the Message Your Audience Needs or wants to hear from you?

What Call to Action do you want to leave your audience with?

Only after you have planned your presentation, it is time to move on to the actual presentation, which will include the following three sections:

Introduction

As stated earlier, this article will focus on the 35 Most Effective Business Presentation Phrases . This list will create great transitions and allow your presentation to flow naturally so that your audience is engaged in each step of the process.

Beginning with your Introduction

Your goal for the beginning of your presentation is to connect and engage with your audience.

You have prepared by getting to know your audience and now you want to introduce your message to your audience in a way that your audience can RELATE to your message.

Please do not start your presentation with

“Hi, my name is ______”

As you are aware, I’m a believer in beginning your presentation in a way that will connect and engage with your audience. Let's look at three great ways to start your presentation.

An effective presentation will begin in one of these ways:

There are times when a more traditional greeting will be appropriate and in these situations, you can greet your audience and specifically address your audience.

1. It is a pleasure to be here with the _______ (group/team/association) this morning/afternoon/ evening...

Example Sentence: it is a please to be here with the Digital Marketing Association this morning.

2. A special welcome to the _________ (group/team/association)...

Example Sentence. A special welcome to the XYZ Manufacturing Association. 

After you have properly started your effective presentation with a question/story/statistic, you may say something like...

3. I'm ___________ and I'm so excited to be here with the ________________ (group/team/association).

Example Sentence: I'm John and I'm so excited to be here with the sales team today.

Remember, do not use the "I'm ____ and I'm going to talk about____" as your first words - you only can do this after you have made an engaging introduction!

After you have successfully introduced your presentation and engaged your audience, it is time to begin discussing the content of your presentation.

Transition from the Introduction to the Message

After you have given an engaging introduction and connected with your audience, you are ready to begin speaking about your topic.

Don't just read your slides to your audience. They will not be engaged. Instead, use your slides as a guide and the key is to move from one slide to the next in an interesting way . This is called a "transition" and most of the phrases in this section will help you transition like a pro.

After all, who wants to listen to a speaker continue to say:  Next... Next.... Next... Next???

Here are some effective ways to transition from the introduction to the content of your presentation.

Remember, an effective presentation includes you serving your audience with a message they need.

Tell your audience up front what the message of the presentation is.

4. As a member of ___________ (refer to the group/team/association) you can relate to today's message of _____________

Example sentence: As a member of the ABC Digital Marketing team, I'm confident you can relate to today's message of knowing your audience.

5. As you are aware...

Example Sentence: As you are aware, it is important to keep up with the latest trends in your industry.

6. Let me start by providing some background information...

Example sentence: Let me start by providing some background information on the newest technology tools available.

Each of these above phrases are useful ways to engage your audience by giving them information at the beginning that they can relate to.

Now, let's explore how you can use different phrases that help with your transitions, provide more details, link to additional topics, emphasize your points, refer to your important information/data/numbers, explain charts/tables/graphs and restate your points.

Transitioning to the Next Topic

Before you move on to your next point, be sure to make it clear to your audience that you’re now starting a new topic. Let them know exactly what that new topic will be. The two phrases below are very similar in meaning, and they can both be used for transitions.

These are SO much better than saying "next..."

7. Turning our attention now to...

Example sentence: Turning our attention now to the second main issue today... 

8. Let's move on to...

Example sentence: Let’s move on to our second sales initiative.

Providing More Details

One of the essential parts of your message is to give more detail to some sections of your content because it will be helpful to your audience.

Remember, the key is that you only go into more detail because you know your audience will be interested in this detail, and they can use this information.

9. To elaborate on...

Example sentence: Let me elaborate on this idea...

10. I'd like to expand on...

Example sentence: I’d like to expand on this point about expanding our sales team.

Linking to Another Topic

As mentioned above, use linking words to create flow with your presentations. Effective presentations have flow.

When you think of flow, think of looking at the water in a river at a specific spot. The water is moving. The water was somewhere before it came to this spot and it will flow to a different place after it passes this spot.

This is the same in a presentation. You keep your audience engaged using flow, by telling them about topics you discussed earlier, and also that you will discuss later in the presentation.

As you can see, I used a linking phrase "as mentioned above" in the first words of the first paragraph of this section above. This is the example of using linking words in written form.

Below (another written linking word), you will see how you can use a different linking phrase when you are speaking. 

11. As stated earlier.. .

Example sentence: As stated a few minutes earlier, our industry is changing rapidly.

12. As mentioned earlier...

Example sentence: As I mentioned earlier in my presentation, the key to effective communication is knowing your audience.

13. As referenced earlier...

Example sentence: As referenced at the beginning of my talk today, preparation is critically important.

Each of these three phrases are self-explanatory and the linking phrases remind your audience that you discussed something earlier.

Again, you can create nice flow for your audience when you discuss a point and then later in your presentation, while referencing that same point, you remind your audience that you did discuss this point earlier.  It can also be used to emphasize a point or theme.

14. As I mentioned at the beginning...

Example sentence: As I mentioned at the beginning of the presentation, we’ll see a decrease in expenses if we implement this strategy.

15. As you may recall, this relates to my earlier point that...

This phrase will help you connect points in your presentation. It shows the connection between two different ideas.

Example sentence: As you may recall, this point relates closely to the earlier point about the importance of accountability.

16. This ties in with...  

Example sentence: This ties in with the point I made earlier regarding the expansion of our manufacturing facility.

Explaining to your audience that you will be discussing something later in your presentation is a key aspect of using flow.

17. This point will be mentioned in a few minutes...

Example sentence: In a few minutes, it will go into more detail about emphasizing a point.

18. This important point will be discussed later in detail...

Example sentence: This important point about having a great conclusion will be discussed later in my talk today.

The two above mentioned phrases are very effective in guiding your audience to where you are going in your presentation.

19. In a few minutes, you will hear this from ________ (one of your team members)...

Example sentence: In a few minutes, you will hear from Susan Jones, our CFO, about the importance of financial forecasting.

This is a really nice way of creating flow when you are able to reference another presenter that will speak after you.

Emphasizing a Point

An essential part of all presentations is creating emphasis. Everything in your presentation is important, but you need to emphasize the most important parts for your audience. These phrases below are excellent. 

20. This is significant because...

Significant is one of my favorite words. It is another word for important. One of the keys of being an excellent communicator in English is using different words that have similar meanings.

Example sentence: This is significant because we are planning to grow our workforce 20% this year. 

21. This is meaningful for the following reason(s)..

Example sentence: This is meaningful because the implementation of this recommendation will have an impact on multiple departments in our organization.

22. To reinforce this point...

Example sentence: Showing the significance of a better hiring process reinforces this point I am making with this data. 

23. Please draw your attention to…..

Example sentence: Please draw your attention to the revenue growth projections on this page.

Referring to Information, Data and Numbers

Let's turn our attention now to referring to information and data. In a presentation, you will often use data, facts, and studies that help support your message. These meaningful terms and phrases will help you refer to this significant information.

24. According to the ___ study, ...

Example sentence: According to the XYZ study, 84% of workforce efficiency is tied to a meaningful benefit package.

25. Based on our recent findings, ...

Example sentence: Based on our recent findings, only 22% of our clients continue to use our services after six months. 

 26. This data shows …

Example sentence: This data shows that more than 92% of our clients continue to be highly satisfied with our customer service one year after they received our product. 

Before moving on the next section, you might find this article on How to Naturally Say Numbers and Dates in Business English helpful for your next presentation.

Explaining Charts, Tables and Graphs

Most presentations use charts, tables or graphs to help support your message. Knowing how to use phrases describing these will create an effective presentation. 

27. To illustrate this point... 

The word “illustrate” is very effective and it is a great word to use when you are describing a chart, table or graph. 

Example sentence: This chart illustrates my earlier point about how more meaningful benefits impact worker satisfaction. 

28. This table provides a breakdown of …

A “breakdown” refers to the details within specific figures or numbers.  A breakdown is helpful to provide a more detailed picture of the situation. .

Example sentence: This table provides a breakdown of the 10 most important client feedback messages.

Explaining charts, tables and graphs often involves complex information.  Below is a short video from the English Leadership Academy's Executive Video Blog, titled What if You Were Able to Explain Complex Ideas in a Simple Way? that gives tips and strategies to make complex information more easily understandable by your audience.

Restating Your Point

Sometimes in order to emphasize your point, you have to state it in a way that’s easier for your audience to understand and remember.

This process is commonly referred to as paraphrasing. Paraphrasing is an essential skill for non-native English speakers that allows them to say the same thing with different words to enhance communication effectiveness.

This often involves rephrasing, clarifying or simplifying the point you are trying to make.

29. In fact, …

Use this phrase to restate your point in another way.

Example sentence: In fact, it is necessary that we make a change to our current policy to attain this goal.

30. In other words...

Example sentence. In other words, we don't stack up well against our competitors in this area.

31. To put it simply, …

Explaining complex messages in a presentation can lead to confusion. Your audience will benefit when you simplify complex messages. 

Example sentence: To put it simply, if we follow these recommendations, we'll achieve our goals six months sooner.

To summarize, by this point in the presentation, you have given your audience the message they needed or wanted.

You have emphasized the points that are especially important to them.

You are now ready to finish your presentation in the best way!

Now we reach a crucial aspect of the presentation and let's finish strong.

Concluding Your Presentation

Most people spend a lot of time working on the introduction and content of their presentation, but they do not spend any time preparing for their conclusion.

As stated earlier, you are presenting for your audience because they have a need or a want.

To emphasize this point, it is a great idea to challenge your audience to THINK in a different way. It is even better to challenge your audience to DO something different in the future.

In other words, create a call to action!

Let's now look at how you can summarize your presentation in a professional way.

32. In the final analysis...  

Example sentence: In the final analysis, it is critical that the company needs to immediately enhance our sales strategy to achieve our quarterly targets.

33. In conclusion, let me reiterate my message...

As part of your conclusion, you might want to emphasize your main points to leave the audience with a clear message of what you discussed. This is very effective to restate your main message!

Example sentence: In conclusion, let me reiterate my earlier message that time is of the essence for our team to solve this issue in the next 10 days.

34. I want to challenge you to do/think ….

Example sentence: You've heard the compelling arguments for a new mindset shift, and now I challenge YOU to begin making the necessary changes in the next five days!

Finally, as you reach the end of your presentation, you'll need a transition from the completion of your presentation to the Question and Answer (Q&A) portion of your presentation.

35. Thank you for your attention today, and we’ve got time for a few questions. Who would like to ask the first question?

This is a nice phrase that let's your audience know you have concluded your formal remarks and you are open to answering a few questions.

I appreciate your attention to this topic today and now I'd like to leave you with a challenge below.

My Challenge to You

I challenge you to begin preparing your future presentations in a different and more effective way.

Can you use at least three of these above-mentioned phrases in your next presentation?

You can do this!

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Free English Lessons

Presentations in english – video.

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In this lesson, you can learn how to make presentations in English.

Do you have to make presentations in english in your job imagine you have to give an important presentation in english tomorrow. how would you feel about it, this business english lesson will help you learn useful phrases and techniques to introduce yourself and your topic, keep your ideas organised, deal with problems, and respond to questions from audience members., quiz: presentations in english.

Now, test your knowledge of what you learned in the lesson by trying this quiz.

There are 20 questions, following the same order as the lesson.

You will get your score at the end, when you can click on ‘View Questions’ to see all the correct answers.

Quiz Summary

0 of 20 Questions completed

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You must first complete the following:

0 of 20 Questions answered correctly

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You have reached 0 of 0 point(s), ( 0 )

Earned Point(s): 0 of 0 , ( 0 ) 0 Essay(s) Pending (Possible Point(s): 0 )

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That’s an excellent score! Congratulations!

A perfect score! Congratulations!

1 . Question

For those who don’t ________ me, my name’s Elaine, and I work in the HR department.

Choose the missing word.

2 . Question

Write the words in the correct gaps. There is one word you don’t need to use.

Before we , let me myself : I’m Jenny and I’m the head of purchasing.

3 . Question

Put the words in order to create something you might say at the start of a presentation.

View Answers:

4 . Question

Put these sentences in order to create the introduction to a presentation.

• Then I’ll explain what we believe are our greatest challenges.
• I’ll begin by highlighting some of the issues that have faced the retail sector during the pandemic.
• Finally, I’ll suggest some solutions for how we might tackle them in the coming year.

5 . Question

I’ll begin by lining out the policies, and then I’ll go on to highlight what they mean for you and your working habits.

The highlighted words are not used correctly; there should be one word (an -ing verb) instead. Write the correct word below.

6 . Question

Write the missing word to complete a common phrase used to introduce an interesting fact.

Did you that the average office worker in London spends more than two hours commuting to and from work?

7 . Question

Complete the gaps in Dale Carnegie’s famous quote about making presentations, using the verbs ‘say’ and ‘tell’ in the correct form.

“ the audience what you’re going to ; it, and then them what you’ve .”

8 . Question

Next, I’d like to talk about the new marketing drive to attract teens.

The highlighted words are an example of what?

• signposting language
• getting the audience’s attention
• inviting questions
• introducing yourself

9 . Question

Let’s move ________ and discuss the latest customer feedback report.

Choose the correct word.

10 . Question

At this , I’d to to the company’s performance on punctuality.

11 . Question

Put the words in order to create an example of signposting language.

12 . Question

Let’s examine this in more ________.

Choose the two words that are possible.

13 . Question

14 . question.

Write a two-word phrasal verb that’s used as signposting language at the end of a presentation. (You use the same phrasal verb to mean put paper around an item before giving it as a present).

To , let’s remind ourselves of why this should matter to everyone here.

15 . Question

So, you’ve heard what I have to say. What conclusions can you take ________ from this?

16 . Question

Which question is not an example of a filler phrase, which you might say if you need some thinking time?

• Where was I?
• So, what was I saying?
• What’s the word in English again?
• What’s your take on this?

The odd one out – in other words, the answer you’re looking for – is a question that asks for someone’s opinion.

17 . Question

Complete this signposting language with a seven-letter word that means ‘make something clear’. You might say this if you realise you need to explain something in a different way.

To , I wanted to say that …

18 . Question

Write the words in the correct gaps to create a sentence you might say to delay answering a question. There is one word you don’t need to use.

I’ve time for questions at the end of this session, so we’ll your idea later.

19 . Question

• You’ve raised an important point there. What does everyone else think about this?

What technique is this an example of?

• delaying the answer to a question
• deflecting the answer to a question
• dismissing a question

20 . Question

Thanks for your putting in , but I don’t see how that’s connected to what I’m saying.

The highlighted words are not used correctly; there should be a one-word noun instead. Write the correct word below.

1. How to Introduce Yourself and Your Topic

If some people in the audience don’t know who you are, you should introduce yourself and your position.

In a more formal setting, you could say something like this:

• Good morning everyone. For those who don’t know me, my name’s Simon, and I work in the marketing department.
• Hello everybody. Before we begin, let me introduce myself briefly: I’m Reese and I’m the head of HR.

If you work in a more informal company, you could say:

• Hi guys; if you don’t know me, I’m Sylvia and I work in digital marketing.
• Hello! I see some new faces, so I’ll introduce myself first: I’m Julia and I’m one of our customer service team.

Next, you need to introduce your topic.

If your presentation topic is simpler, you could just say one sentence, like this:

• Today, I’m going to be talking about our new HR policies and how they affect you.
• I’d like to talk to you today about quality control and why we’re all responsible for quality control, whichever department you work in.

If your topic is more complex, you might add more detail to break your idea into stages. For example:

• Today, I’m going to be talking about our new HR policies and how they affect you. I’ll begin by outlining the policies, and then I’ll go on to highlight what they mean for you and your working habits. Finally, I’ll briefly discuss why we feel these new policies are necessary and beneficial for us all.

Here’s another example:

• I’d like to talk to you today about quality control and why we’re all responsible for quality control, whichever department you work in. First of all, I’ll explain why ‘quality control’ has a broader meaning than you might expect. I’ll continue by giving examples of real quality control, and why this matters for all of us. To finish, I’ll be asking you to think of ways you can incorporate quality control into your working habits.

Here, you saw two examples. You can use these as templates to begin your presentation:

• I’ll begin by… and then I’ll… Finally, I’ll…
• First of all, I’ll… I’ll continue by… To finish, I’ll…

Okay, now you can practice! We’d like you to do two things.

First, practice introducing yourself informally, and explaining your topic in a simple way, with one sentence.

Then, practice introducing yourself formally, and explaining your topic in a more detailed way.

Pause the video and practice speaking. All the language you need is in this section.

Learn more about this topic with another free English video lesson from Oxford Online English: Greetings and Introductions .

Ready? Let’s move on!

2. How to Make a Strong Start

I’m sure that in your life, you’ve heard good speakers and bad speakers.

Good speakers grab your attention and don’t let go. You want to hear what they have to say. You feel interested and energised by listening to them.

Bad speakers are the opposite. Even if you try to make yourself listen, you find that your attention drifts away. Your eyelids feel heavy, and you have to struggle to stay awake.

So, here’s a question: what’s the difference between good speakers and bad speakers? And, how can you make sure you speak effectively when you make your presentation in English?

Here’s one way to think about it: bad speakers don’t think they have to earn your attention. Good speakers understand that no one has to listen to them, so they work hard to make you want to pay attention.

What does this mean for you, and your presentation?

Getting people’s attention starts from the beginning. You need to make it clear what people should expect from your presentation, and why they should care about what you have to say.

Sounds like a nice idea, but how do you do this?

Here are three techniques you can use.

One: establish a problem which many people in your audience have. Then, establish that you have a solution to their problem.

For example:

• Have you ever felt unfairly treated at work, or felt that the work you do isn’t appreciated? We’ve been working to design new HR policies that will make sure all staff get fair recognition for their contribution to the company.

In this way, you take a boring-sounding topic like HR policies, and you make it more relevant to your audience. How? By connecting it with their experiences and feelings.

The second technique? Mention an interesting fact, or a surprising statistic to get people’s attention.

• Did you know that the average office worker spends eight hours a day at work, but only does four hours of productive, useful work? I’m here to tell you about ‘quality control’, and how you can use this idea to make better use of your time.

Finally, you can engage people by telling a short story and connecting it to your topic. Stories are powerful, and they can add an emotional dimension to your topic if you do it well. For example:

• I once met a young salesman—I won’t mention his name. He spent several weeks building a relationship with a potential client. He worked overtime, and he was working so hard that he was under severe stress, which started to affect his personal life. In the end, he didn’t close the deal—the clients signed with another firm. Today, I’m going to talk about confidence as a sales tool, and how you can avoid the traps that this young man fell into.

Use one of these three techniques in your introduction to connect with your audience and show them why they should be interested in what you have to say.

Here’s a question for you: which technique would you prefer to use, and why?

Okay, now you’ve introduced your topic and you have everyone’s attention. What next?

3. Using Signposting Language

There’s a famous quote about making presentations:

• “Tell the audience what you’re going to say; say it, and then tell them what you’ve said.”

Have you heard this before? Do you know who said it?

This comes from Dale Carnegie , a very successful American salesman and writer. He lived a long time ago, but his advice is still relevant today.

So, here’s a question: what does the quote mean?

It means that your presentation shouldn’t just give information. You also need to show people how your information is organized.

To do this, you need signposting language.

Let me give you an example to explain.

Imagine you go to a website. The website is full of really useful, interesting information. But, the information is all on one page. There’s no organization, and you have to scroll up and down, up and down this huge page, trying to find what you need. Would you stay on that website?

Probably not. You’ll find a website which makes it easier for you to find the information you need.

What’s the point here?

The point is that having interesting or relevant information is not enough. How you structure and organize your information is equally important.

If you don’t structure your presentation clearly, people won’t pay attention, just like you won’t stay on a website if you can’t find the information you want.

So, how can you do this?

You use signposting language. This means using words and phrases to show the audience where your points begin and end, to show what’s coming next, and to remind them about things you talked about before.

• Okay, that covers the new policies. Next, I’d like to move on and discuss what these policies mean for you.
• Now that you’ve heard a bit about what not to do, let’s focus on positive advice to help you be more effective salespeople and close more of your leads.

When you say something like this, you aren’t giving people information about the topic of your presentation. Instead, you’re showing people where you are, and where you’re going next.

It’s a kind of signpost. You don’t need signposts to travel from one place to another, but they can make it easier.

What else can you use signposting language for?

You can use signposting language to move from one point to the next. For example:

• Next, I’d like to talk about…
• Let’s move on and discuss…
• At this point, I’d like to turn to…

You can use signposting language to add detail to an idea:

• Let me go into some more detail about…
• Let’s examine … in more depth.
• I’d like to elaborate on…

You can use signposting language to show that you’ve finished your main points, and you’ve reached your conclusion:

• To wrap up, let’s remind ourselves of why this should matter to everyone here.
• Let’s review the key points from this session.
• So, you’ve heard what I have to say. What conclusions can you take away from this?

If you have an important presentation in English, practice using signposting language.

Use signposting language to move between points, to show when you’re giving a summary or going into more detail, and to signal that you’ve reached your conclusion.

Okay, but things don’t always go so smoothly in real life. We know that! Let’s look at some advice and language for dealing with problems during your presentation.

4. Dealing With Problems

Imagine you’re making your presentation in English. What could go wrong? What problems could you have?

There are many common problems:

You might forget where you were, or forget an important word. You might realise that you said something wrong, or you didn’t explain something clearly. You might forget to mention something important. Or, someone might ask you an awkward question, which you have no idea how to answer.

Of course, there are other possibilities!

Let’s think about these problems. What can you do, and more importantly, what can you say in these situations?

First of all, it’s a good idea to make a cue card with key points, as well as any important vocabulary you need. If you lose your place, or you forget a word, it could help.

However, you can’t prepare for everything. So, it’s useful to learn some phrases to deal with problems smoothly.

If you lose your place, and can’t remember what to say next, you can use a filler phrase like:

If you still can’t remember, look at your cue card with your main points.

Of course, forgetting something isn’t ideal. But, if you do, it’s better to keep talking, rather than just standing there in silence.

What if you make a mistake, or you realise that you didn’t explain something well?

You could say:

• Let me rephrase that.
• Actually, what I meant to say is…
• To clarify, I wanted to say that…

In this way, you can correct yourself without admitting that you made a mistake!

What if you realise that you forgot to mention something important?

Use a phrase like this:

• Let me just add one more thing:…
• I’d like to add something to a point we discussed earlier.
• Let me return to an earlier point briefly.

Again, this allows you to correct your mistake in a confident way, so you look like you’re in control.

Finally, what do you do if someone asks you a difficult question, which you can’t answer?

You have a few options. First, you can delay giving an answer. For example:

• I’ve allocated time for questions at the end of this session, so we’ll address your idea later.
• I’m not in a position to answer that right now, but I’ll get back to you later this week.

This gives you time to think of an answer and do some research if you have to!

Next, you can deflect the question, by asking a question back, or maybe by asking other audience members what they think. For example:

• That’s an interesting question. Before I answer, I’d like to know: what’s your take on this?

Finally, if the question is irrelevant, you can dismiss the question and move on. For example:

• Thanks for your input, but I don’t see how that’s connected to what I’m saying.
• I don’t mean to be blunt, but I don’t think that’s relevant to today’s discussion.

Notice how you can use phrases like thanks for your input, but… or I don’t mean to be blunt, but… to make your language more indirect and polite.

So, for dealing with difficult questions, just remember the three d’s: delay, deflect, dismiss!

Thanks for watching!

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Home Blog Business Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

• Informative
• Persuasive 
• Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

• Team briefings presentation 
• Annual stakeholder report 
• Quarterly business reviews
• Business portfolio presentation
• Business plan presentation
• Project presentation

Helpful templates from SlideModel:

• Business plan PowerPoint template
• Business review PowerPoint template
• Project proposal PowerPoint template
• Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

• Pitch deck/investor presentations
• Sales presentation  
• Business case presentation 
• Free business proposal presentation
• Business proposal PowerPoint template
• Pitch deck PowerPoint template
• Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

• Roadmap presentation
• Project vision presentation 
• After Action Review presentation 
• Standard operating procedure (SOP) PowerPoint template 
• Strategy map PowerPoint template 
• After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

• Introductory slide 
• Agenda/purpose slide
• Main information or Content slides
• Key Takeaways slides
• Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples!). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

• Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
• Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
• Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

• The topic of your presentation — a one-sentence overview is enough. 
• Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
• Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

• Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
• Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
• Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

• “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
• “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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Business Presentations, Corporate Presentations, Design, Design Inspiration, Examples, Executive Reports, Inspiration, Presentation Ideas Filed under Business

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How to nail that presentation

• Business Skills
• Presentation Skills

Presentations - types and structures

This is a standalone lesson but it can also be used as part of the set titled:

• Delivering presentations

LESSON OVERVIEW

In this lesson about business presentations in English, students discuss presentation structures in depth, watch a video with tips on giving presentations , and learn useful words and phrases related to the topic.

The lesson is the first of the three-part series of lessons about delivering presentations.  You will find the second part of the series here and the third part of the series here .

VOCABULARY & VIDEO

The lesson starts with a matching exercise in which students learn some common collocations (e.g. step up your game, nooks and crannies ). After that, students use the collocations to complete six statements referring to business presentations (e.g. joking during a presentation, using visual aids). Then, students discuss if they agree with the statements or not. Before watching the video about virtual presentations, students decide whether the tips listed in the task should be on the ‘do’ or ‘don’t’ list . They watch the video and check their answers. During the second viewing, students have to answer a few comprehension questions about the video. This task is followed by a short discussion during which students share their opinions on what they learned from the video. 

TYPES & STRUCTURES OF BUSINESS PRESENTATIONS

This part of the lesson starts with a vocabulary exercise . Students read a short text explaining what an elevator pitch is, and find words (e.g. affable, detract from ) which match the given meanings. Then, they briefly discuss the idea of an elevator pitch and other types of business presentations. After that, students match descriptions to four types of presentations (e.g. annual stakeholder report, team briefing ). In the last part of the lesson, students do a speaking activity in which they talk about structures of different kinds of presentations (e.g. pitching an app to investors, giving a demo for the MVP ). They also brainstorm possible challenges each of them presents, and discuss what tips they would give to a person delivering the presentation. 

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With this up-to-date lesson, students discuss work life after lockdown and practise vocabulary to talk about workplace changes. They also watch a news video about companies changing the way they work and discuss different work models.

As per my last email…

Dive into the intriguing world of emailing and talk about what annoys people the most. With this lesson, students expand their vocabulary, express irritation, and analyze real-life situations.

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Engage your students in a discussion on the ins and outs of higher education. Explore education and career-related vocabulary and work on comprehension skills by watching a news report on the job market.

How to stand out at work

Let your students share opinions on getting promoted and being noticed at work. They will discuss hypothetical situations, share experiences and comment on advice from a video.

All about branding

This is a perfect lesson for students who want to discuss brands and the idea of branding. Students learn and practise useful phrases, as well as improve their comprehension skills.

Talking about leaders

Students talk about good and bad leadership, watch an explainer video and share their experiences. Let them explain why they’d rather be a good leader or have a good leader.

Ready to go paperless?

In this lesson, students learn some vocabulary related to document management, talk about going paperless, watch a video, and work on word building learning suffixes ‘-ful’ and ‘-less’.

Passive income

In this passive income ESL lesson plan, students watch a video, learn vocabulary and have speaking practice. 

How to succeed as a freelancer

In this lesson students discuss working as a freelancer. They watch a video, do four role-plays and talk about different freelancing ideas.

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20+ Great Business English Topics and Lesson Activities

For Business English students, it’s important that ESL lessons are based on the needs of their day-to-day work.

They want to practice situations taken from their professional environment, and discuss real-life Business English topics.

Some are: making phone calls, being able to hold and carry on conversations, speaking with colleagues, preparing and giving presentations, or negotiations. 

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Coming up with creative activities and finding good topics for your lessons can be tough and time-consuming.

The Business English activities in this post will save you time and effort in making quality content for your lessons.

About the Business English Topics And Activities

Topic: airbnb business travel, topic: commuting to work, topic: big business (amazon, coca-cola, netflix, etc.), topic: artificial intelligence and future technology, topic: music, bonus activity.

Lessons including well-designed activities will prepare your students for their professional lives and give them the necessary skills and vocabulary needed to communicate effectively in English.

The 20 activity suggestions you’ll find in this post relate to the topics of business travel, commuting to work, big business, artificial intelligence, technology, and music.

The activities you can do on these business English topics are from specific lesson plans based on videos , which come equipped with a range of different printable Business English worksheets , conversation topics, speaking exercises, listening activities, and writing exercises for adults.

Below are some examples of activities from these lessons that can help your Business English students improve their communication skills.

Airbnb has been expanding their services to open up the market for business travelers.

They are simplifying the process of booking and launched some tools which automatically organize your business trip expenses. This new business travel program is coming out strong.

• Phone Calling
• Writing Accommodation Descriptions
• Leaving Reviews
• Mobile App Concepts
• Debate With Hotel Owner
• Comparing and Contrasting

This topic works especially great with Business English lessons in the real estate, hospitality, or mobile app industries, but also in general for any businessmen or women who have to travel for their jobs.

This is an especially engaging Business English topic for a few reasons: it’s controversial (hotel owners aren’t happy about AirBnB) and it’s a hot topic (more and more people are choosing Airbnb over hotels).

Airbnb is a relatively new global powerhouse, revolutionizing the hospitality industry the same way that Uber revolutionized the taxi industry.

Activity: Phone Calling

Put students in pairs or a group. Assign each student a different role from the roles below, or they can choose one.

Students have to imagine that they are Airbnb hosts who just hosted:

• A small group of middle-aged business travelers
• A small group of young adult party travelers
• A small family of 4 with young children
• An individual traveler who came with his dog

Students then ‘call’ their ‘friends’ (another student in the class) to either leave a voicemail or talk about the experience (or complain about the experience!).

They should describe how the experience was as the host for these types of travelers:

• What was different about hosting each of their stays?
• Was it positive or negative and why?
• Did anything good, bad, surprising, or unusual happen during their stay?

You could even have them imagine what could be a positive and negative experience for hosting these types of travelers.

You could even get a bit more creative with this one by assigning a pair of students a role from the list above, and they have to call the ‘host’ (their partner) and ask them questions or make special requests about their stay, e.g:

• Am I allowed to bring my dog to your property?
• Is there a nice cafe in the area where I can bring my laptop to do work?
• We have a baby who cries a lot during the night. Will this bother you?

Even though with Airbnb, you would probably just message the host online, but in this case, you can make it a phone call to practice speaking.

Activity: Writing Accommodation or Property Descriptions & Reviews

Students work with a partner or group and imagine they are Airbnb hosts offering a special, exotic, or unique type of accommodation rental.

They should discuss and agree on the type of home rental they have to offer, where in the world it is, and create their own online listing for this rental on Airbnb.

In the listing, they should explain what type of rental it is, the location, the check-in and check-out procedure, a description and special features of the accommodation, and other housing details and rules.

Make students offer something different or special about their property – something they wouldn’t get somewhere else. Remember, they want to sell the experience!

Students then present their accommodation profile description to the other students in the class and then give their listing to another student or group.

The other student or group then makes a detailed review for that listing, imagining they actually stayed there.

Activity: Creating Mobile App Concepts in the Sharing Economy

Put students in pairs and give them a list of other mobile apps in the sharing economy.

• Neighborgoods

Based on the name of the app, students have to discuss and explain what they imagine the concept of the app to be and how it works.

After students work together for a couple of minutes, go around the class and ask them to report their answers. If they’re not able to imagine what it might be, you can just tell them.

Ask them questions like:

• Would this type of app be useful for you? Why or why not?
• Which app from this list would help you the most?

Try to create an in-depth class discussion about all of these apps.

For the apps listed above specifically, you can discuss things like:

• If parking is a problem for your students (JustPark)
• What they do with their dog when they go on a trip (DogVacay)
• If they would be interested to drive with a stranger for many hours (BlaBla Car)
• If they’ve ever eaten at someone’s home, from another country or culture (HomeDine)

Then, students can either work with the same or different partners to create their own concept for a mobile app in the sharing economy.

They should focus on things like:

• The special features of the app
• What problem it solves / Why it’s a good idea
• How it works
• What problems could happen when people use your app

An alternative to this one is I’ve also had students imagine that they were the founders of Airbnb, and they have to come up with their own detailed story behind the establishment of the company, which turned out to be a fun activity.

Activity: Debate Between AirBnB Representative and Hotel Owner

Put students in pairs or two small groups and they prepare for a debate.

One student or group takes the position of an AirBnB company representative and the other takes the position of a Hotel Owner.

Each side must prepare, defend, and present their positions to the other groups, presenting information about…

• Why they believe their accommodation service is better (at least 3 advantages of your service) Students must talk about the top reasons to stay in a hotel over Airbnb, or vice versa.
• If you think Airbnb should be legal or illegal and why (obviously the AirBnB rep will say it should be legal and the hotel owner will say it should be illegal)
• The positive impact your service has on society and the economy
• What actual people and guests have said about your accommodation services

You can refer to this article to help students talk about Airbnb versus hotels  if they are having trouble coming up with ideas.

Your role as the teacher will be the moderator during the debate – generating follow-up questions for the students or groups when they present their sides. Keep the debate clean and flowing smoothly.

Activity: Comparing and Contrasting (Hotels vs. AirBnB or Uber vs. Taxi)

If for any reason you don’t want to make this an official ‘debate,’ another thing you could do is just make it a general, in-depth class discussion, conversation, or compare & contrast about the advantages and disadvantages of staying in Airbnb in comparison with hotels.

Make sure students talk about their own experiences.

Transition the discussion to the conflict between Uber and Taxi, because they are facing a similar conflict for similar reasons.

If your students enjoyed the discussion about AirBnB and hotels, an interesting follow-up lesson topic for you might be about a  businessman who is building hotels designed for outer space .

Many businessmen and women in the modern world have to commute for hours and hours per week to their jobs or for work purposes. Sitting in the car or public transit like this can really have a negative impact on one’s overall lifestyle.

• Telling a Story
• Commenting on YouTube
• Expressing Frustrations or Complaining
• Talking About Lifestyle & Daily Routines

The reason this topic works so well in Business ESL lessons is that it reaches such a wide spectrum of people.

Everyone who has a job as an employee in a company, a school, a factory, etc has a unique situation. All Business English students usually have a lot to say about their experience commuting (or home office if they have that privilege!).

Activity: Telling a Story

Students work in pairs.

Student A: This student imagines that he/she spends a lot of time commuting and is very pessimistic about the situation.

This student believes that they have the worst commute in the world. Describe the situation in detail. The student should complain about it as much as possible and why they hate it so much.

They should take notes on:

• Where you live
• Your daily routine
• Where you go to work
• What’s so bad about the commute / What are the conditions of the commute
• How commuting makes you feel

The student then has to tell one negative story that they have had during their commute.

Student B: This student imagines that they spend a lot of time commuting but is very optimistic about the situation.

This student loves the situation that they have. They should discuss and explain in detail why they have the best commute in the world, talk about it as much as possible and why they enjoy it.

Also, they take notes on:

They tell one positive story that they’ve had during your commute.

After the students write notes for their roles (give them a few minutes), have them describe their situations to their partner.

They should listen to their partner’s situation carefully because they should then report the details of their partner’s situation back to the class!

Activity: Commenting on YouTube

At the beginning of the video, the reporter complains about her long daily routine and commute, and then she says to the audience:

“Before you go and post that comment telling me to ‘move closer’, you need to see that I’m not the only person doing this.”

In pairs, students should come up with a response that the following type of people would write or say to the reporter in the YouTube comments section, e.g:

• What could be a rude response to that statement in the comment section of the video?
• What could be an empathetic response to that statement in the comment section of the video?
• What could be a funny response to that statement in the comment section of the video?

Another activity you could do is give students some imaginary comments to that video, and then the students have to write responses to these imaginary comments. You can make it a speaking or writing activity.

For example, here are a few possible comments to that video:

Comment #1:

“Americans are completely crazy and lazy. You drive these huge cars to work and in  reality , you don’t need to. Look at the Netherlands and Denmark – they have very efficient bicycle transport systems and bicycles are much more environmental. It’s stupid to drive everywhere.”

Comment #2:

“The best solution to this problem is self-driving cars. Our tax money should go more to support the production of self-driving cars. That way when people commute they can do productive things.  The solution to public transit is getting better wifi connections on the subways and buses.”

You can instruct one student to write a response which agrees with each comment, and the other student to write a response which disagrees with each comment, something along those lines.

Activity: Expressing Frustrations & Complaining

Put students in pairs, or in two groups. You’ll distribute to each student pair or group two cards which read:

• A: Riding on public transport
• B: Driving in a car

Students must work together to come up with a list of all the things that frustrate them, annoy them, stress them out, or make them angry while (1) riding on public transport and (2) driving a car.

The group which comes up with the most things in the time limit (3 minutes should be good) wins.

This activity usually works really well because everyone gets angry, stressed, frustrated, etc. at some point while driving a car or riding public transportation.

A lot of good vocabulary can also come out of this one. You can even teach a couple of fun phrasal verbs related to driving when you talk about this topic:

• Cut (someone) off  – “I hate when I’m driving and someone cuts me off and then I have to slam on my brakes.”
• Pull (someone) over  – “I hate when I’m driving only a little bit above the speed limit and a police officer pulls me over.”
• Freak out  – “I hate driving with my father. He always drives aggressively and freaks out about small things.”
• Run over  – “I hate when I run over a nail or a sharp object and my tire goes flat.”
• Hold (someone) up  – “I hate when traffic holds me up and makes me late for work.”

You can use this activity for teaching students other terminology that is useful for expressing complaints or frustrations:

• I get frustrated when…
• I get all stressed out when…
• It gets me so worked up when…
• It pisses me off when…
• I totally freak out when…
• I lose my mind when…
• It drives me nuts when…

Have students then use these expressions to talk about their frustrations commuting or about their job in general.

Activity: Talking About Lifestyle, Commuting, and Employment Situations

Spending hours commuting and then hours at the office has become so integrated into the modern working world that it can have quite a profound impact on our quality of life and lifestyle, which is why it’s good to talk about in a language lesson.

Here’s an activity you can do that will give your students a good opportunity to talk about their lifestyle, commute, and employment situation.

It’s also simple, easy to prepare, and generates quality conversation.

Print a number of statements on cards and give them to the students or write them on the whiteboard in class.

Put students in pairs or groups. Have them discuss if they think the following statements are generally true or false and why:

• People are generally happier if they travel to work by car instead of public transportation.
• In the USA, people generally commute to work or school by train or bus.
• 10 days of paid vacation per year is fair from an employer.
• Regular exercise helps people deal with stress from work.
• People are more productive if they have a 4-day working week instead of 5.

Put students in pairs or groups. Have them discuss if the following statements are true or false for them personally and have them explain why:

• There is a positive working atmosphere at my job.
• I am satisfied with my work-life balance.
• Every day I eat a balanced and healthy breakfast before work.
• When I commute to work I try to be productive on the way.
• I prefer working from home rather than going to an office.
• I spend too much time at work socializing with my colleagues.

Speaking about daily routines is also a great activity if you’d like to focus on the present simple as a grammar point for your lesson.

Using big companies and corporations as a topic in your Business English lessons is practical for obvious reasons and you can make it fun too for your students.

It’s especially great to use big business as a topic if you actually have adult students who work in big companies, but they’re also applicable topics for students who have their own business or who work in smaller companies.

• History & Fun Facts
• Developing a Product
• Making Slogans
• Analyzing the Impact of Technology on Jobs

Activity: History & Fun Facts About Big Companies

As a lead-in or warm-up exercise to a lesson about big business, you can search and find some fun or interesting facts or history about the companies.

One quick activity you could do to lead to a topic is a simple fill-in-the-blank that looks something like this:

Below are 5 interesting facts about Amazon. Let the students fill in the blanks with words that they think fit.

• The founder Jeff Bazos wanted to name the company Amazon which has products from ‘A to Z’ symbolizing a large size, just like the Amazon ________________________ .
• Amazon.com started as a bookstore in Jeff Bazos’ ________________________ .
• The combined ________________________ of Amazon’s warehouses is enough to hold more water than 10,000 Olympic pools.
• Today Amazon has more than 350,000 ________________________ .
• One of Amazon’s first offices had a ________________________ which employees would  ring every time a sale was made.

Below are 5 interesting facts about Coca-Cola. Fill in the blanks with words that you think fit.

• The Coca-Cola ________________________ is recognized by 94% of the world’s population.
• The word “cola” is derived from the kola ________________________ , which contains caffeine and can have medicinal value.
• Coca-Cola can be a good ________________________ for insect bites on your skin.
• Coca-Cola spends more money on ________________________ than Microsoft and Apple combined.
• A few people once tried to sell the Coca-Cola ________________________ to Pepsi, but they were reported to the FBI.

A fun activity you can follow up with this one is instruct students to research any big business they have in mind and search for some fun facts about that company or the story behind how it started.

If they can’t think of one, you can give them  a list of the biggest or most well-known companies  in the world.

Have them give a few-minute presentation in the following lesson about the start or history of the company and a few fun facts about it. This is also good for developing presentation skills for adults in English.

They can use the questions below to help them give their presentation:

• Who started the company and when? How did the idea originate?
• What were some important moments in the company’s history?
• What are some of the company’s most successful products or services? Describe them in detail.
• What’s special or different about this company compared to the competitors?
• What are some fun facts about your company?

Activity: Developing a Product

Amazon launched a prototype store called ‘Amazon Go’ in December of 2017 – it’s a type of grocery store where you can go shopping and add things to your virtual cart so that you don’t have to wait in line or check out.

You add the products to your shopping cart and you can just leave the store, and Amazon will automatically charge your account.

They have developed other types of products and services over the years that have been successful, such as the Amazon Kindle (E-Reader) and Amazon Echo (voice-controlled smart speaker/personal assistant).

In this activity, what you do is have students work together on product development for Amazon or for another big company.

Students work with a partner or group. They imagine to be product developers for Amazon and create two of their own products, or services provided and sold by Amazon.

They should discuss and create names for the products or services, which industry the products or services are in, and then write a description for each explaining how it works, what problem it solves, what’s so special about it, as well as what problems they have experienced in the development.

It can be a special kind of mobile app, tech gadget, clothing item, or something else.

Of course, it doesn’t necessarily have to be from Amazon. You can have students choose another company.

One way you could get your students to come up with a good idea is instruct them to think of some brands that they generally buy, and then brainstorm what products they think would be cool to have from those brands.

Or you can have them think of some problems or frustrations they have in their daily life and what product or service would solve those problems for them. In the case of Amazon Go, the problem was that people hate waiting in lines at supermarkets.

Remind students that it doesn’t have to be realistic, it can be something imaginary.

Most of your students who will do this activity probably haven’t developed a product before. Keep it basic, simple, and fun, and it should go ok.

You just want students to be creative and work together to make something special.

One time I had a group who made a personal assistant who did all of his presentations for him because he hated public speaking, which I thought was pretty funny.

Students should then present their new product to the other students or groups.

Activity: Making Slogans

This is a straightforward activity and easy to assign and it works great with any student who is in marketing. Students also tend to have fun with it.

Basically, all you need to do is assign students to make a slogan for whatever company or brand you’re discussing.

One thing I’ve done to make it interesting and add a little twist to it is to have students make a list of good and bad slogans for one company.

That one has definitely brought a couple laughs to the lesson, especially for the bad slogans.

Here are a few examples I’ve gotten from students for bad company slogans for Coca-Cola:

• “Feed your sugar addiction.”
• “Put on the big pounds.”
• “Teeth are overrated.”

Anyway, give them some examples of some real slogans that have already existed for the brand before they make their own.

A few actual ones for Coca-Cola are:

• “Open Happiness”
• “Life Tastes Good.”
• “Taste the Feeling.”

The advantage of having students make their own slogan or quote is that it lets student use creativity. When students have to think creatively, they’re forced to use important vocabulary terms and language structures in a special kind of way.

In any case, have your students share and present their slogans and quotes to the other students in the class.

Another great type of ESL group activities are information gap activities. Get 10 ideas here.

Activity: Analyzing the Impact of Technology on Jobs

Another great theme and activity that comes from a discussion about companies like Amazon, is analyzing the impact of technology on jobs.

That’s one big criticism of concepts like Amazon Go that I’ve discussed with my students. The more jobs that robots do for us, the more jobs they take away from humans (Amazon Go takes jobs away from cashiers).

One activity you could do on this is to have students brainstorm and come up with two more jobs, companies, or businesses that have been taken over or lost to technological advances.

Students should specify the name or type of the technology, which industry it is in, and three general impacts of this technology (can be positive or negative impacts).

Two examples I remember hearing from students was about VHS and video rental stores being lost to online streaming services like Netflix, and driving jobs being lost to self-driving cars.

Technology : Online streaming

Industry : Entertainment

• It put VHS video rental stores out of business
• It makes people lazier because they don’t go to the video store anymore
• Illegal online pirating of films and TV becomes easier

Technology : Self-driving cars

Industry : Automotive

• Less need for delivery drivers, truckers, and taxis
• Fewer accidents on the road because machines are more precise than humans
• People can focus on other things in the car if they don’t have to concentrate on driving

You can give these examples to your students if they don’t think of them.

You can also give students the task of coming up with two jobs where it could be very difficult for technology to take over. Which jobs do you think technology couldn’t do in the future? Students should specify why it would be difficult to take over these jobs using this technology.

Doing an ESL lesson activity about the impact of technology on jobs leads us to the next point: Artificial intelligence and future technology, which has its feet in many industries and certainly draws interest from Business English students.

• Interview With a Humanoid Robot
• Making a Sci-Fi Film Plot
• Forming Opinions

This topic works especially great with Business English lessons in the IT or programming industry, but also in general for any businessmen or women who use technology regularly for their jobs.

This is an especially engaging Business English topic for a few reasons – it can get a little dark (a humanoid robot which can communicate freaks people out a bit!) and it’s also relevant – artificial intelligence and machine learning is making its way into a lot of industries, products, and software these days.

It’s interesting when the stuff that used to be sci-fi stuff turns into reality, and that’s what you want to focus on in your Business English lessons.

Activity: Interview With a Humanoid Robot

Watch the video about Sophia the robot with your students.

Basically, what students do is make an interview with her.

Sophia the robot makes for a great English lesson, period. Students are usually quite intrigued by “her” and there are so many different directions you can take this lesson.

After watching the video, instruct each student to create and write five extra questions that they would want to ask Sophia. (Questions which are not in the video interview).

After they are finished making their questions, they ask their partner the questions they made. Students then answer their partner’s questions from the perspective of Sophia the robot.

Here are some words or topics students could either use in their questions or use just as general topics to help them make their questions:

After a student answers each question, their partner should try to ask a follow-up question or two – a question you ask on the spot based on the answer you get.

Explain the concept of a follow-up question to your students and show them examples:

Original question : “What emotions do you feel?”

Answer : “I feel curious.”

Follow-up question : “Why do you feel curious?”

Answer : “I feel curious because I want to know why I was created and why I’m different than normal humans.”

Follow up question : “Can you imagine why you were created?”

Having students ask follow-up questions is great practice for developing interview and conversational skills because they have to think on their feet without time to prepare.

Activity: Making a Sci-Fi Film Plot

Watch the sci-fi short film about ‘Sight Systems’ which forecasts the evolution of ‘Google Glasses’ and Virtual Reality (which are also great topics to discuss in your Business English lessons).

After you watch the video with your students, a fun activity you could have your students do is to imagine that they are directors creating the next scenes to the short film they just watched about Sight Systems.

They should work in pairs and discuss and write what the next five scenes will be. Have them describe the scenes in detail and explain what happens in each scene.

Students then share what they came up with the other students in the class.

After this, put the students back together and they should come up with a short plot for a similar type of short film that they saw.

The plot must focus on the dangers of future technology. Alternatively, you could give them the option of creating a movie plot focusing on the bright sides of technology.

Activity: Forming Opinions and Interview Quotes

This activity can actually be applied to a range of different topics.

Put the students in pairs and have them imagine to be speaking from the perspective of the following companies or people.

Students have to make an opinion from the standpoint of each company or person.

• Gas Company
• Electric Car Company
• Solar Panel Company
• Environmental Activist
• Auto Technician
• Car Consumer

For the people above, you could have students imagine they were interviewed about their thoughts on electric charging highways.

What do they think about electric highways? Do they support or oppose them? Let them explain their opinion.

Then they have to agree on what would be the most important quote or statement from that interview.

Give students some  useful phrases for expressing opinions  to help them make their opinions or quotes, which are at least three sentences long and they explain their opinion.

You could give students an ideal example quote from an interview with an Environmental Activist:

“In the long-term, electric charging highways will be a great solution for decreasing pollution because it promotes the consumption and usage of electric vehicles, which are much better for the environment than gas-powered vehicles. However, in the short-term, electric charging highways could produce a negative impact on the environment because of the intense construction work that will be needed to create these highways all across the country. Therefore, I see a positive long-term effect and a negative short-term effect.”

You want your students to form something similar for each of the roles, then students should present the opinions or quotes they made together to the rest of the class.

Doing ESL lesson activities about music is fun and there’s a lot of different directions you can take this topic in a lesson.

Music is also a big business with all of the jobs in music production, sound technology, festivals, online streaming services like Spotify, and these days even vinyl is making a comeback.

• Organizing an Event
• Making a Business Plan
• Giving a Presentation

This topic works especially great with Business English lessons in the music industry, but also in general for any businessmen or women who use are interested in music.

This is an especially engaging Business English topic for a few reasons – people love music and it’s a big part of life for many people.

Activity: Organizing an Event

Have students work with a partner. They should imagine they are event organizers and are planning a festival concept for next summer.

They want to make it even better than the Belgian festival “Tomorrowland” and the most luxurious festival in the world.

What luxuries will there be? What special things can be added, implemented, planned, organized, or done in order to create a better festival experience for the guests?

Students should discuss these points together. They can use the discussion questions below to help them:

• What special luxuries, things, offers, products, facilities, and features you will provide?
• What will be different about the campsite? How will you make it better than Dreamville?
• Describe the atmosphere. What’s unique about the stages and performances?
• Describe the security concept. How will you make the event safe and what are the policies?

Students should then give a presentation about their festival concept to the other groups and describe in as much detail as possible what the festival will be like.

After hearing from the other groups, students can discuss which festival concept was the best and why and give advice about what might help their festival to be better.

Activity: Making a Business Plan

Students work together with a partner or group. They imagine that they are opening a vinyl store in their town. They must make a business plan and a to-do list.

Watch the video “Czech businessman leads vinyl revival” here.

They can answer these questions in their business plan:

• What is the name of your vinyl shop?
• Other than vinyls, what will you need to get started?
• How will your vinyl shop stand out from the competition?
• Describe what kind of theme or atmosphere the shop would have. How would you decorate the shop/front window?
• Describe your ideal kind of customer or target market.
• Describe your ideal kind of employee or shop assistant.
• What could be some clever ways to advertise your shop?
• What will be the biggest challenges of opening the shop?

Students can then present their business plan to the other students in the class.

Activity: Giving a Presentation

Students work with a partner or group. They imagine they are giving a presentation to a group of vinyl fanatics.

They should choose from one of the topics below they’d like to do a presentation about, or they can also make their own topic.

They should prepare and give a one-minute presentation to the other groups on their chosen topic.

Even if they don’t know much about the topic, you can just instruct them to be as creative as possible and come up with some interesting things to talk about.

Here are the topics they can choose from:

• How to create a sustainable future for vinyl
• The guide to shopping for and listening to vinyl like a pro
• The future of music
• Why the age of vinyl in the 70s beats today’s digital age
• The steps to starting up a successful vinyl shop

You can have students do research on the internet if they have access.

You can also give students the choice to also come up with their own idea for a presentation, anything in the music sector. It doesn’t have to be specifically related to vinyls.

The most important thing is that students have a structure for their presentation, have researched important information about it, and teach the class something interesting.

You can also have students include one of each of the following things in their presentation:

• A problem (Music has become too digital in modern ages.)
• A statistic or fact (Over 7.6 million vinyls were sold in the US in 2018.)
• An opinion (We believe that vinyls will continue to be popular for years.)
• A quote (Zdenek Pelc said, “If people like something, they need something touchable.”)

This one last bonus activity you could do will help your students develop the skills they need for business and professional reasons.

Have them give a “show and tell” presentation or just simply talk about three gadgets, tools, products, services, etc they’ve bought in the recent past related to one of their personal interests.

Have the students teach the class either how to use this product or service, how it works, why they bought it, what the features are, what problem it solves for them, etc.

Here are some actual examples from my students, which you can show your students to give them an idea of what you’re looking for:

• A new running watch
• A subscription to Netflix
• A Nintendo NES Classic Edition
• A new bicycle helmet
• A portable speaker

All of these activities referenced are meant to be engaging for your adult students in Business English lessons, but the most effective way to do them is with the full lesson plans via the links above.

Watching the videos with your students should generate extra discussion and give you extra content to work with.

Find more resources and ideas for your ESL lessons here.

3 thoughts on “20+ Great Business English Topics and Lesson Activities”

Brilliant content. Relevant topics and articles with comprehensive structural lesson plans. Thank you.

Practicing the business English lessons in he student life can be very helpful in longer run. This helps in the proper development of the individual for professional world. Thanks so much for sharing this!

This sight seems to be very good. Complete lessons for a teacher like me. Thank you so much for sharing it free of charge.

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