the book on business planning

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• Management & Leadership

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Hurdle: the book on Business Planning Paperback – July 15, 1998

• Print length 278 pages
• Language English
• Publisher Palo Alto Software, Inc
• Publication date July 15, 1998
• ISBN-10 0966489101
• ISBN-13 978-0966489101
• See all details

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Editorial Reviews

From the publisher, from the author, excerpt. © reprinted by permission. all rights reserved., product details.

• Publisher ‏ : ‎ Palo Alto Software, Inc; 1st Palo Alto Software Ed edition (July 15, 1998)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 278 pages
• ISBN-10 ‏ : ‎ 0966489101
• ISBN-13 ‏ : ‎ 978-0966489101
• Item Weight ‏ : ‎ 1.4 pounds

About the author

Just Google “business plan expert” and you’ll see that Tim Berry is the world’s leading expert on business planning. Well-known author Pamela Slim calls him the Obi-wan Kenobi of business planning. Small business radio host Jim Blasingame calls him “the world guru on business planning.” He’s the expert other experts turn to. He’s been interviewed on business planning by CNN, Forbes, USA Today, Guy Kawasaki, and others.

But he’s not just a business plan expert; he’s also a successful entrepreneur. He built Palo Alto Software from zero to 40 employees, multimillion-dollar sales, no debt, and 70% market share without outside investment. He was also founder of bplans.com, and co-founder of Borland International, which went from zero to more than $50 million annual sales in less than four years. He’s involved in several current startups, has raised venture capital, and is an active investor member of the Willamette Angel Conference.

He pioneered business plan software, designing and developing Business Plan Pro, which was the first successful business plan application and the inspiration for LivePlan, the web app. He’s also the author of The Plan-As-You-Go Business Plan, published in 2008 by Entrepreneur Press, co author of 3 Weeks to Startup, published by Entrepreneur Press; and Sales and Market Forecasting for Entrepreneurs, published in 2010 by Business Expert Press.

He has a Stanford MBA degree and degrees with honors from the University of Oregon and the University of Notre Dame. He taught "Starting a Business" at the University of Oregon for 11 years.

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The 10 Best Books for Writing a Business Plan

• Ivaylo Durmonski
• Reading Lists

There are a lot of insightful thoughts around the concept of planning. In a sense, planning helps you forecast the “weather” of your business. Prepares you for what might happen. And distance you, hopefully, further away from your business going to dust. Most importantly, it allows you to think about the type of tasks you should focus on doing today. Do we know how to plan our business if we’re not business owners , though?

There is nothing wrong with having a regular job.

A lot of people are doing it.

Theoretically, since we’re born. We enter a sophisticated system of government-operated institutions that aim to spit us out after approximately 20 years, ready to help someone else grow his dream business.

You’re thought -sort of – how to plan your career. But you’re never thought how to plan your business.

Regardless of your current situation. The idea of starting a business or learning basic business skills will surely reach your mind at some point.

If you’re still not sure whether or not this is something you can achieve on your own. The business books mentioned below are specifically selected to boost your planning skills.

These books, of course, primarily serve business owners or people that are dreaming of becoming such.

Yet, these reads will definitely expand your horizon even if you don’t plan on starting your own thing right now. They will give you a perspective that will force you to think long term – the best way of thinking.

The 10 Best Books for Writing a Business Plan:

1. the goal by eliyahu goldratt, 2. the one page business plan for the creative entrepreneur by jim horan, 3. mind your business by ilana griffo, 4. business plan template and example by alex genadinik, 5. the best-laid business plans by paul barrow, 6. smart business by ming zeng, 7. measure what matters by john e. doerr, 8. your next five moves by patrick bet-david, 9. business model generation by alexander osterwalder, 10. playing to win by a.g. lafley.

What’s the book about?

The Goal by Eliyahu M. Goldratt is a novel. A fascinating story that describes the life of a business owner who is facing a series of obstacles that, if not handled well, will lead to a catastrophic ending of the company he is running. Mr. Goldratt presents this fictional business environment to teach us an important lesson: That the speed of a convoy is determined by the slowest ship.

Who is it for?

Especially interesting for people who already own businesses but are struggling to grow. For people who can’t adequately articulate what is wrong with what they are doing. Eliyahu Goldratt teaches us that we should observe a business as a series of systems . The faster the systems operate. The faster you’ll grow. To speed up this process, first, you need to identify the weakest link and improve upon the process.

Thought-Provoking Quote:

“Since the strength of the chain is determined by the weakest link, then the first step to improve an organization must be to identify the weakest link.” Eliyahu M. Goldratt

Get the book | Read my summary

In this book, Jim Horan compiles his years of experience as a Fortune 500 executive and business consultant. The pages will help you quickly form a simple business plan based on the most successful companies in the world. The book goes through the 5 stages every organization hoping to make a profit from their products and/or services needs: Vision, Mission, Objectives, Strategies, Action.

This resource is great for people just starting their online or offline venture. Folks who are considering the idea of starting a business but are not quite sure what to do first. The One Page Business Plan For Creative Entrepreneur will show you the exact steps you need to begin your entrepreneurial journey.

Get the book

This long-winded title is here to show you how to start a business from scratch. Ilana Griffo, the author, shares her journey on how she started her side hustle which eventually become a six-figure design studio. A lot of readers describe this title as everything you need to learn about being your own boss. Of course, it all starts with planning.

Great book for anyone dreaming about starting a creative project both online and/or offline. The honest tips and the real-world insights will show you exactly what you need to do. How to start and how to plan your day. The book is the perfect companion that will be your guide in your money-making journey.

Simply put, this title will help you create a professional business plan. The author even boasts that you will do the planning in minutes. Not that you should rush. But the included exercises and the questions Alex Genadinik is asking in the book will help you think critically about your overall structure and the products you will be creating – or refining if you already have existing goods.

The program presented in this title is used by a number of universities to teach students how to plan better. As stated in the description, the book… “will help you identify the most effective business strategies for your situation.” You will start by writing a short 3-sentence business plan which will focus you on what’s truly important.

“Product: What is the product or service? What benefit does it provide and to whom? Can you make it inexpensively and of high quality? What form will it take? Website? App? Brick and mortar business? Marketing: Identify a few of the most effective marketing strategies to promote your business Finances: What are the major sources of revenue? How will this happen profitably? When will you achieve financial sustainability? Do you need to raise money for this? How much?” Alex Genadinik

The first book I read on business planning. Foreword by Richard Branson. This title is dated, but still adequate even though everything is happening online these days. The text will teach you the most important ideas around planning a business. It’s full of case studies about different projects and ideas. The author carefully explains how to present your business plan to others in a way that everyone will get.

This book will explain in a simple way why it’s essential and how you should approach the subject of planning in general. The ideas inside are great for people who are looking to raise money or get approval from seniors for their proposed course of action. Also, if you’re still not convinced that you need planning, this book will surely change your perspective.

Written by Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group’s founder Jack Ma. This book presents a framework that will help business owners create a winning future strategy for their companies. The titles reveal some of the revolutionary practices Alibaba developed to rapidly increase efficiency.

We commonly read about what Google is doing or about what other Silicon Valley unicorns are working on. It’s a good idea to take a fresh eastern perspective on how to operate your business. Smart Business will show you how to use cutting-edge technologies to plan and scale your business.

Measure What Matter will teach you how to use Objectives and Key Results (OKRs) as an approach to make decisions in business. The legendary John Doerr has helped some of the best companies in the world to scale and exceed their yearly goals by using this simple method.

With time, every owner begins to collect all kinds of data to measure whether or not his project is succeeding. Sadly, many entrepreneurs end up being fixated on the wrong things. This book will explain what you need to measure and why. Helping you focus on the right things so you can reach explosive growth.

“We must realize—and act on the realization—that if we try to focus on everything, we focus on nothing.” John Doerr

In short, this book is about figuring out what you should do next. Taking a holistic view of your business is always a good way to think about where you plan to go. Occasionally, though, you also need to think and plan about what you should do right now – planning your next few moves. The steps inside this title will help you gain clarity on what you really want, who you want to be, and what to do to get these things.

For those who are not only working on businesses, but in business as well. Patrick Bet-David explains how to not let emotions cloud your judgment. How to switch from a broad view of your business to a narrower view. Essentially, the lessons inside will help you identify your true self. Understand who you want to be and where you want to go, both in your life and in your business.

“Your vision must align with who you want to be. Your choices must align with your vision. Your effort must align with the size of your vision. Your behavior must align with your values and principles.” Patrick Bet-David

Full of visual elements, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers will help you soak up the knowledge and figure out your own business model. This is not your regular book where you’ll be presented with a wall of text. The title is full of infographics and design elements that will prompt you to actively work on defining your business plan and your strategy.

I’d say that this book is for people who are kind of tired of the traditional corporate-heavy jargon that is usually part of business literature. This title combines useful information and presents it in an easily digestible matter that will surely increase your comprehension and your participation when using the material.

“People are moved more by stories than by logic. Ease listeners into the new or unknown by building the logic of your model into a compelling narrative.” Alexander Osterwalder

Written by a long-standing Procter & Gamble Chairman and CEO, this book might seem a bit dry for your taste. Well, it surely is. Rarely anyone below CEO will relate to the mentioned examples. Yet, this read will change the way you think about your business. You’ll become more strategic with your daily decisions. You will become better at identifying what to do and what not to do.

Great companies do not become great by accident. They become great thanks to the strategic choices they make. Even if you don’t end up getting the book, simply consider the title for a moment: “Playing to Win: How Strategy Really Works”. Now, ask yourself, are you playing to win, or are you simply playing? This question alone will disturb your current processes and assist you in finding the best course of action for your business.

“The heart of strategy is the answer to two fundamental questions: where will you play, and how will you win there?” A.G. Lafley

Some Closing Thoughts

Business planning is important for various reasons.

Not only you’ll get clarity on where you’ll want to go. But you will also set a to-do list that will portray how to get to where you want.

More specifically, conducting a business plan will force you to think about what type of business you want to create. Understand your core motivators. Help you find your unique proposition and how you are different from the rest of the businesses out there.

I’ve hand-picked the selection of business books above so you can plan better. Of course, you don’t need to read all of the titles. Usually one or two from the list is enough to get you moving in the right direction.

If you’re looking for more reads on the topic. Make sure to check my must-read business books list. Or, the selection of books on how to start a business (plus my business book summaries ).

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Hurdle: The Book on Business Planning Paperback – Import, 1 August 2004

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Includes concrete, detailed advice on how to actually manage and implement your plan. Also includes two sample plans, plan comparisons, as well as sections on starting your business, financing a business, and running your business.

• Language English
• Publisher Palo Alto Software Inc
• Publication date 1 August 2004
• Dimensions 19.05 x 1.91 x 22.86 cm
• ISBN-10 0971218501
• ISBN-13 978-0971218505
• See all details

Product description

About the author.

Berry holds a Stanford MBA degree, an MA with honors from the University of Oregon, and a BA magna cum laude from the University of Notre Dame.

Product details

• Publisher ‏ : ‎ Palo Alto Software Inc; 5th edition (1 August 2004)
• Language ‏ : ‎ English
• ISBN-10 ‏ : ‎ 0971218501
• ISBN-13 ‏ : ‎ 978-0971218505
• Item Weight ‏ : ‎ 476 g
• Dimensions ‏ : ‎ 19.05 x 1.91 x 22.86 cm
• #4,758 in Network Administration
• #86,806 in Analysis & Strategy

About the author

Just Google “business plan expert” and you’ll see that Tim Berry is the world’s leading expert on business planning. Well-known author Pamela Slim calls him the Obi-wan Kenobi of business planning. Small business radio host Jim Blasingame calls him “the world guru on business planning.” He’s the expert other experts turn to. He’s been interviewed on business planning by CNN, Forbes, USA Today, Guy Kawasaki, and others.

But he’s not just a business plan expert; he’s also a successful entrepreneur. He built Palo Alto Software from zero to 40 employees, multimillion-dollar sales, no debt, and 70% market share without outside investment. He was also founder of bplans.com, and co-founder of Borland International, which went from zero to more than $50 million annual sales in less than four years. He’s involved in several current startups, has raised venture capital, and is an active investor member of the Willamette Angel Conference.

He pioneered business plan software, designing and developing Business Plan Pro, which was the first successful business plan application and the inspiration for LivePlan, the web app. He’s also the author of The Plan-As-You-Go Business Plan, published in 2008 by Entrepreneur Press, co author of 3 Weeks to Startup, published by Entrepreneur Press; and Sales and Market Forecasting for Entrepreneurs, published in 2010 by Business Expert Press.

He has a Stanford MBA degree and degrees with honors from the University of Oregon and the University of Notre Dame. He taught "Starting a Business" at the University of Oregon for 11 years.

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7 Top Business Plan Books for New-age Entrepreneurs

Free Ultimate Guide On Writing A Business Plan

• October 18, 2023

12 Min Read

Business Plan books are the first thing to go for once you have decided on the idea you want to pursue as an entrepreneur.

Starting up as an entrepreneur is not as simple as it seems. Transforming your idea into a business that creates value for the world is a long process.

The process is full of uncertainties, hurdles, and burnout. To make consistent efforts without giving up, you need a plan you can rely upon.

A plan that helps you in making wise decisions in your entrepreneurial journey is known as a business plan.

It also helps in refining processes and keeps you in line with your business goals.

Now, how would you create a business plan?

Well, you can anyhow get to know what it contains. However, to easily create a business plan that covers all aspects of your business, you must read these books.

In this article, we are going to discuss the 7 top business plan books written for ambitious entrepreneurs like you!

Best Business Plan Books

• Art of the Start 2.0
• The Successful Business Plan: Secrets and Strategies
• The Founder’s Dilemma
• The One-Page Business Plan for the Creative Entrepreneur
• The Secrets to Writing a Successful Business Plan
• Anatomy of a Business Plan
• The Complete Book of Business Plans

1. Art of the Start 2.0

Goodreads rating: 3.87/5

The author of this book is American millionaire Guy Kawasaki. Though his name is enough for anyone to stand up from their seats let me tell you a few things about him.

• He worked with Apple in 1984 as a part of the marketing team for Macintosh computers.
• He is the author of 12 books including The Art of Social Media, and Enchantment.
• He is currently working as the chief evangelist of Canva which is a graphic designing software.

Now coming to what this book holds for you, it’s one of those books that focus on transforming your business idea into a full-fledged organization.

Guy Kawasaki explains why it is important to have a vision and how you, as an entrepreneur, can feed your team with the same vision.

If your team does not adhere to the same vision, there will always be chaos in the workspace.

You must also share stories about your product and your journey. Everyone loves stories. You don’t have to write a 300-page book but a few social media posts, and videos that resonate well with your target audience.

The book also guides entrepreneurs while hiring. It tells you to hire people who are new in the industry. They are most likely to innovate new products as they consistently ask questions.

Key Highlight:

This book will help you in writing a business plan along with guiding you in various steps of entrepreneurship. This book holds something for every aspect of entrepreneurship.

It also stresses how you can use the internet and cloud tools to make the processes more accessible and more efficient. In the modern era, businesses are equipped with tools that are affordable and accessible to everyone.

Moreover, the book also throws light on socializing and partnering with the right people for leadership roles or to get funding.

By reading this book, you will feel more powerful as an entrepreneur and will be ready to take on challenges that come along with entrepreneurship.

This book doesn’t sound like rhetoric and probably that’s why this book received appreciation from all across the world.

Book Link- Art of the Start 2.0

A reader’s review:

The focus is on tech entrepreneurs. While much of the advice is applicable to other industries, the book will hit the bullseye specifically with those starting technology businesses.

Anita Campbell (via Goodreads)

2. The Successful Business Plan: Secrets and Strategies

The author of the book is Rhonda Abrams who has written more than 12 books on entrepreneurship. Being an entrepreneur herself, the knowledge she shares is absolute gold and trustworthy.

She also writes one of the most popular columns in the US known as Small Business Strategies.

Let us now discuss what Rhonda Abrams has taught in her book.

The Successful Business Plan: Secrets and Strategies is a complete guide for anyone stuck in writing. It is one of those books that give you a push to start working on your idea.

This book contains various worksheets and charts which makes it consumable as well as practical.

You will get enough examples of various parts of a business plan , giving you an in-depth idea of what it looks like and how it is written.

This book not only teaches you to write a business plan that reminds you about your vision but also this plan can help you get investors on board.

It also equips you with strategies to get funds at the best possible rates and also to minimize the costs involved in running a business.

It gives you an in-depth understanding of positioning your brand in the market to gain the attention of your target audience and thus derive maximum profit.

Moreover, you can also use it for competitions related to showcasing plans for their businesses. The book is used by many entrepreneurs and is recommended to every small business.

Book Link- The Successful Business Plan

There’s enough information here to help you get almost any business started. This is a proven source, for it’s been through several re-prints since 1991.

Jeffrey Brown (via Goodreads)

3. The Founder’s Dilemma

Goodreads rating: 4.01/5

The book, The Founder’s dilemma, is one of the best business plan books by Noam Wasserman. Apart from this, he has written another bestseller known as Life is a startup.

Noam Wasserman served as a professor at Harvard Business school for 13 years and is currently working at the University of Southern California as a founding Director at the Founder Central Initiative.

The book he wrote is an absolute beauty. Not because he has told some hidden secrets but because he has addressed a problem that many entrepreneurs often ignore.

And that problem is the company’s leadership. You might have a billion-dollar business idea and even have cracked the tech for it, but you might still fail because of listening to the wrong advice.

If you want your business to not suffer due to wrong decisions made by top leadership, you must read this book.

This book will help you in deciding whom you want to work with, and how to share the equity among co-founders and employees without being emotional.

However, this book might not be useful for small businesses but is a gem for someone planning to launch a high-growth business.

Book Link – The Founder’s Dilemma

I’ve never seen a book before that was particularly helpful – to a founder – about the wide range of issues a founder will face.

Brad Feld (via Goodreads)

4. The One-Page Business Plan for the Creative Entrepreneur

Goodreads rating: 3.86/5

The author of this mind-blowing book is none other than Jim Horan.

Known for his expertise in solving complex business problems , Jim has helped many entrepreneurs in turning their businesses into profit-making machines.

Jim Horan has also been a Fortune 500 executive and has written six books in the One Page Business Plan for Creative Entrepreneur series.

This book is quite different from other books as it is written for entrepreneurs who do not understand a lot about business figures but want to get started soon.

There’s a saying that if you cannot write your business plan on a single page, you are probably doing it wrong.

The book enables you to write it in a couple of hours which includes your mission, objectives, and plans.

It will be crisp and easy to understand for your investors as well as the team. In this fast-moving world, it becomes really uncomfortable to give a week preparing a business plan.

You have the idea and with the help of this book, you can turn the idea into a business in no time.

Having said that, this book is not recommended to someone who is building a high-growth company or a business with many manufacturing units.

This book is specially designed for small businesses to increase their profits and improve their vision.

Book Link – The One-Page Business Plan

One of my favorites! I have used these templates many times. It really forces you to be concise and focus on your vision. Highly recommend!

Teri Temme (via Goodreads)

5. The Secrets to Writing a Successful Business Plan

Goodreads rating: 3.70/5

The author of this book Hal Shelton is an extremely experienced executive who has worked with many corporations, non-profits, and investment companies.

Hal Shelton completed his BS from Carnegie Mellon University and then pursued an MBA from the University of Chicago.

The secrets to writing a successful Business Plan focus on each section of the plan to help you create one that stands out in front of the investors.

The book also informs you about the common errors entrepreneurs make while writing. These errors sometimes cost very high as they might create confusion for investors as well as for the team.

You will also learn to do the market analysis and write the same in your plan. You will be able to answer questions like how big is the market and whether it is sufficient to run a successful business or not.

Investors receive a lot of business plans and going through each one of them is not feasible. Therefore writing an executive summary becomes extremely important.

The executive summary is an easy way to grab investors’ attention and help them understand your business without going through lengthy documents.

If you are launching a non-profit organization, this book can help you in many ways as a section of the book is dedicated to non-profits.

Moreover, the book also consists of secret strategies for writing a business plan and getting bank loans or funding from investors.

Book Link – The Secrets to Writing a Successful Business Plan

This book provides a very solid foundation to write your plan. The author also provides excellent examples and instructions as to what to and not to do in writing your business plan

Kirk G. Meyer (via Goodreads)

6. Anatomy of a Business Plan

The author of this book, Linda Pinson, has worked very closely with the U.S. small business administration to write the government business plan publication.

She has also been honored as Education Advocate of the year and SBA regional women in Business advocate of the year.

Apart from this book, she has written many books on entrepreneurship such as Keeping the books and steps to start a small business startup.

This is one of the best business books for people who do not know anything about business plans.

This book provides you with an in-depth understanding of different business plans and will enable you to choose your ideal kind.

After reading the book, you will learn to update your plan according to the needs of your business and the position of your brand in the market.

The author also highlights the importance of mentioning the table of contents and executive summary in navigating smoothly through the book.

Apart from this, it also throws light on how you can efficiently market your business. You will also learn how to mention the financials of your company which is an important thing to do.

The Anatomy of a Business Plan also contains five real-life business plans which give you an understanding of how successful businesses can be explained in a few pages.

You also get a few worksheets which makes the overall experience of reading the book delightful.

Book Link – Anatomy of a Business Plan

This book is like “a mentor for your business plan”. Really informative and helpful.

Marvin Musfiq (via Goodreads)

7. The Complete Book of Business Plans

Goodreads rating: 3.47/5

The authors of this book are Brian Hazelgran and Joseph A. Covello. Both of them have a great understanding of how businesses operate in this book. They have told us that one size doesn’t fit all.

That means business plans for different businesses cannot be written in the same way.

This book contains 12+ plans that give you an idea of how you write one for yourself.

This book also focuses on how you should bring people into your business and what vision you should have to run the business for decades.

Moreover, when you read the book you will have to ask a lot of questions to yourself. The book will compel you to ask questions yourself that are immensely important before writing it.

Once you give satisfactory answers to the questions asked, you will feel more motivated to start a business , and writing a business will look like a cakewalk.

The above quote shows how important it is to plan your business and create a visionary plan for your business.

Book Link – The Complete Book of Business Plans

Great book encompassing everything about writing business plans.

Denny Troncoso (via Goodreads)

Bottom Line

All the Business plan books that we discussed above are going to help you in some way or the other.

But don’t worry you don’t need to read all of them. Just figure out where you stand and where you would want to go and select a book accordingly.

Innovative tools present in the industry like Upmetrics have helped many entrepreneurs in business and financial planning. If you need more help writing a perfect business plan, check out Upmetrics NOW and grow 2X faster.

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.

Related Articles On Business Plan Writing

• A Comprehensive Guide to Write an Effective Business Plan
• Formulating a Detailed Business Plan Outline
• Get Your Business Plan Written by Expert Writers
• Determining the Ideal Length of a Business Plan
• Understand the Operations Plan Section in a Business Plan
• How to Design a Compelling Business Plan Cover Page
• Guidelines for Formulating a Business Plan Table of Contents
• Understanding the Importance of a Confidentiality Statement in a Business Plan

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Popular Templates

Business Plan Development Guide

(6 reviews)

Lee Swanson, University of Saskatchewan

Copyright Year: 2017

Publisher: OPENPRESS.USASK.CA

Language: English

Formats Available

Conditions of use.

Learn more about reviews.

Reviewed by Kevin Heupel, Affiliate Faculty, Metropolitan State University of Denver on 3/4/20

The text does a good job of providing a general outline about writing and developing a written business plan. All of the important steps and components are included. However, the text is light on details, examples, and rationale for each element... read more

Comprehensiveness rating: 3 see less

The text does a good job of providing a general outline about writing and developing a written business plan. All of the important steps and components are included. However, the text is light on details, examples, and rationale for each element of the business plan. Some examples from actual business plans would be helpful.

Content Accuracy rating: 4

For the most part, the content is accurate. The content covers all important aspects of drafting a business plan. I thought the industry analysis could use more information about collecting primary and secondary sources; instead, this information was referenced in the marketing plan section.

Relevance/Longevity rating: 5

Most of the content relies on cites as far back as 2006; however, when it comes to developing and writing a business plan nothing has changed. Thus, the content is current and there is no concern about it becoming obsolete in the near future.

Clarity rating: 4

The text is clear. There are no difficult terms used and the writing is simple. The text uses a lot of bullet points though, which gets tedious to read for a few pages.

Consistency rating: 5

The text does a good job of maintaining consistency in terms of framework and terminology. The text is organized where it's easy to find the information you want in a quick manner.

Modularity rating: 3

The text has a lot of bullet points and the paragraphs are dense. However, the use of subheading is excellent.

Organization/Structure/Flow rating: 5

The book is organized as if you're writing a business plan from start to finish, which is helpful as a practical guide.

Interface rating: 5

There are no navigation problems, distortion of images/charts, or any other display features that may distract or confuse the reader.

Grammatical Errors rating: 5

The text is free of grammatical errors. The sentence structure is simple with many bullet points, which helps to avoid any grammatical issues.

Cultural Relevance rating: 5

This book was written by a Canadian professor and provides references to Canadian sources. However, the information in this text can be used for U.S. schools.

This book is very short and provides a good, general overview about the process of creating and writing a business plan. It won't help a reader if he/she is confused about a certain part of the business plan. The reader will have to find another source, such as "Preparing Effective Business Plans" by Bruce Barringer, Ph.D. The book provides links to good resources and a finished business plan that the reader can reference. I would recommend the book for undergraduate courses.

Reviewed by Kenneth Lacho, Professor of Management, The University of New Orleans on 6/19/18

1. Text is relevant to Canada. Not the United States 2. Needs to cover resources available to entrepreneur, e.g., federal government agencies, trade associations, chambers of commerce, economic development agencies. 3. Discuss local economy or... read more

1. Text is relevant to Canada. Not the United States 2. Needs to cover resources available to entrepreneur, e.g., federal government agencies, trade associations, chambers of commerce, economic development agencies. 3. Discuss local economy or economic area relevant to this proposed business. 4. Business model ok as a guide. 5. Suggested mission statement to cover: product/business, target customer, geographical area covered. 6. Need detailed promotion plan, e.g., personal selling, advertising, sales promotion, networking publicity, and social media. 7. How do you find the target market? 8. Chapter 6 too much detail on debt and equity financing. 9. Discuss how to find sources of financing, e.g., angels. 10. Expand coverage of bootstring, crowdfunding. 11. Chapter 4 – good checklist. 12. Chapter 3 - overlaps. 13. Chapter 7 – 3 pages of executive summary – double or single spaced typing. Number all tables, graphs. 14. Some references out-of-date, mostly academic. Bring in trade magazines such as Entrepreneur.

Content Accuracy rating: 5

In my opinion, the content is accurate and error free.

Relevance/Longevity rating: 4

The material is relevant to writing a business plan. I wonder if the Porter, SWOT VRIO, etc. material is too high level for students who may not be seniors or have non-business degrees (e.g., liberal arts). Porter has been around for a while and does have longevity. The author has to be more alert to changes in promotion, e.g., social media and sources of financing, e.g., crowdfunding.

Clarity rating: 3

As noted in No. 9, the tone of the writing is too academic, thus making the material difficult to understand. Paragraphs are too long. Need to define: Porter, TOWS Matrix, VRIO, PESTEL. A student less from a senior or a non-business major would not be familiar with these terms.

Consistency rating: 4

The text is internally consistent. The model approach helps keep the process consistent.

Modularity rating: 4

The process of developing a business plan is divided into blocks which are parts of the business plan. Paragraphs tend to be too long in some spots.

Organization/Structure/Flow rating: 4

The topics are presented in a logical step-wise flow. The language style is too academic in parts, paragraphs too long. Leaves out the citations. Provides excellent check lists.

There are no display features which confuse the reader.

Grammatical Errors rating: 4

The text has no grammatical errors. On the other hand, I found the writing to be too academic in nature. Some paragraphs are too long. The material is more like an academic conference paper or journal submission. Academic citations references are not needed. The material is not exciting to read.

The text is culturally neutral. There are no examples which are inclusive of a variety of races, ethnicities, and backgrounds.

This book best for a graduate class.

Reviewed by Louis Bruneau, Part Time Faculty, Portland Community College on 6/19/18

The text provides appropriate discussion and illustration of all major concepts and useful references to source and resource materials. read more

Comprehensiveness rating: 5 see less

The text provides appropriate discussion and illustration of all major concepts and useful references to source and resource materials.

Contents of the book were accurate, although it could have benefited from editing/proofreading; there was no evidence of bias. As to editing/proofreading, a couple of examples: A. “Figure 1 – Business Plan… “ is shown at the top of the page following the diagram vs. the bottom of the page the diagram is on. (There are other problems with what is placed on each page.) B. First paragraph under heading “Essential Initial Research” there is reference to pages 21 to 30 though page numbering is missing from the book. (Page numbers are used in the Table of Contents.)

The book is current in that business planning has been stable for sometime. The references and resources will age in time, but are limited and look easy to update.

Clarity rating: 5

The book is written in a straightforward way, technical terms that needed explanations got them, jargon was avoided and generally it was an easy read.

The text is internally consistent in terms of terminology and framework.

Modularity rating: 5

The book lends itself to a multi-week course. A chapter could be presented and students could work on that stage of Plan development. It could also be pre-meeting reading for a workshop presentation. Reorganizing the book would be inappropriate.

The topics in the text are presented in a logical, clear fashion.

Generally, the book is free of interface problems. The financial tables in the Sample Plan were turned 90° to maintain legibility. One potential problem was with Figure 6 – Business Model Canvas. The print within the cells was too small to read; the author mitigated the problem by presenting the information, following Figure 6, in the type font of the text.

I found no grammatical errors.

The text is not culturally insensitive or offensive in any way.

I require a business plan in a course I teach; for most of the students the assignment is a course project that they do not intend to pursue in real life. I shared the book with five students that intended to develop an actual start-up business; three of them found it helpful while the other two decided not to do that much work on their plans. If I were planning a start-up, I would use/follow the book.

Reviewed by Todd Johnson, Faculty of Business, North Hennepin Community College on 5/21/18

The text is a thorough overview of all elements of a business plan. read more

Comprehensiveness rating: 4 see less

The text is a thorough overview of all elements of a business plan.

The content is accurate and seems to lack bias.

Content seems relevant and useful . It does not help an entrepreneur generate ideas, and is very light on crowdfunding and other novel funding source content. It is more traditional. This can be easily updated in future versions, however. "Social Media" appears once in the book, as does "Crowd Funding".

The book is comprehensive, but perhaps not written in the most lucid, accessible prose. I am not sure any college student could pick this up and just read and learn. It would be best used as a "teach along guide" for students to process with an instructor.

The text seems consistent. The author does a nice job of consistently staying on task and using bullets and brevity.

Here I am not so certain. The table of contents is not a good guide for this book. It does make the book look nicely laid out, but there is a lot of complexity within these sections. I read it uncertain that it was well organized. Yes there are many good bits of information, however it is not as if I could spend time on one swathe of text at a time. I would need to go back and forth throughout the text.

Organization/Structure/Flow rating: 2

Similar to the above. I did not like the flow and organization of this. An editor would help things be in a more logical order.

Interface rating: 2

The interface is just OK. It is not an attractice interface, as it presents text in a very dense manner. The images and charts are hard to follow.

I did not find any grammatical errors.

Cultural Relevance rating: 4

I a not certain of the origins of Saskatchewan, but I do feel this is a different read. It is more formal and dense than it has to be. This would be a difficult read for my students. I do not feel it is insensitive in any way, or offensive in any way.

I would not adopt this book if given the chance. It is too dense, and not organized very well, even though the information is very good. The density and lack of modularity are barriers to understanding what is obviously very good information.

Reviewed by Mariana Mitova, Lecturer, Bowling Green State University on 2/1/18

Though this textbook has a prescriptive nature, it is quite comprehensive. The author strikes a good balance between presenting concepts in a concise way and providing enough information to explain them. Many every-day examples and live links to... read more

Though this textbook has a prescriptive nature, it is quite comprehensive. The author strikes a good balance between presenting concepts in a concise way and providing enough information to explain them. Many every-day examples and live links to other resources add to the completeness of the textbook.

Content seems accurate.

Since the content is somewhat conceptual, the text will not become obsolete quickly. In addition, the author seems to be updating and editing content often hence the relevance to current developments is on target.

The text is very clear, written in clear and straight-to-the point language.

The organization of content is consistent throughout the entire text.

The textbook is organized by chapters, beginning with overview of the model used and followed by chapters for each concept within the model. Nicely done.

The flow is clear, logical and easy to follow.

Overall, images, links, and text are well organized. Some headlines were misaligned but still easy to follow.

No concerns for grammar.

No concerns for cultural irrelevance.

Reviewed by Darlene Weibye, Cosmetology Instructor, Minnesota State Community and Technical College on 2/1/18

The text is comprehensive and covers the information needed to develop a business plan. The book provides all the means necessary in business planning. read more

The text is comprehensive and covers the information needed to develop a business plan. The book provides all the means necessary in business planning.

The text was accurate, and error-free. I did not find the book to be biased.

The content is up-to-date. I am reviewing the book in 2017, the same year the book was published.

The content was very clear. A business plan sample included operation timelines, start up costs, and all relevant material in starting a business.

The book is very consistent and is well organized.

The book has a table of contents and is broken down into specific chapters. The chapters are not divided into sub topics. I do not feel it is necessary for sub topics because the chapters are brief and to the point.

There is a great flow from chapter to chapter. One topic clearly leads into the next without repeating.

The table of contents has direct links to each chapter. The appearance of the chapters are easy to read and the charts are very beneficial.

Does not appear to have any grammatical errors.

The text is not culturally insensitive or offensive.

I am incorporating some of the text into the salon business course. Very well written book.

Table of Contents

Introduction

• Chapter 1 – Developing a Business Plan
• Chapter 2 – Essential Initial Research
• Chapter 3 – Business Models
• Chapter 4 – Initial Business Plan Draft
• Chapter 5 – Making the Business Plan Realistic
• Chapter 6 – Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur
• Chapter 7 – Finishing the Business Plan
• Chapter 8 – Business Plan Pitches

References Appendix A – Business Plan Development Checklist and Project Planner Appendix B – Fashion Importers Inc. Business Plan Business Plan Excel Template

Ancillary Material

About the book.

This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.

About the Contributors

Dr. Lee Swanson is an Associate Professor of Management and Marketing at the Edwards School of Business at the University of Saskatchewan. His research focuses on entrepreneurship, social entrepreneurship, Aboriginal entrepreneurship, community capacity-building through entrepreneurship, and institutional-stakeholder engagement. Dr. Swanson’s current research is funded through a Social Sciences Humanities Research Council grant and focuses on social and economic capacity building in Northern Saskatchewan and Northern Scandinavia. He is also actively studying Aboriginal community partnerships with resource based companies, entrepreneurship centres at universities, community-based entrepreneurship, and entrepreneurial attitudes and intentions. He teaches upper-year and MBA entrepreneurship classes and conducts seminars on business planning and business development.

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The 5 Best Business Plan Books (& Why You Shouldn’t Read Them)

You probably know that having a business plan will improve your chances of success in starting and growing your business. Reading the right business plan book can help you craft the perfect plan. But, there are more efficient ways than reading a book to learn about business planning and to complete your plan. In this article, I’ll show you such options, and if you’d still like to read a book, I’ll tell you the top 5 business planning books to consider.  

Why You Don’t Need To Read a Business Planning Book

There are many books about business planning that you could read, but why shouldn’t you? 

The simple answer, time. 

Reading even the best business plan books will take time to read and then process, and this is on top of the considerable time it takes to complete market research and write a solid business plan.

Instead, technology has provided today’s entrepreneurs with easy-to-follow simple business plan templates that teach you how to write the business plan as you complete the plan. Although every business is unique, a business plan template will offer you a great starting point and often includes customizable financial plans specific to your industry.   

Download our Ultimate Business Plan Template here

The right business plan template will include all essential components of a successful business plan including:

• Executive Summary
• Company Overview
• Market Analysis
• Customer Analysis
• Competitive Analysis
• Marketing Plan
• Operations Plan
• Management Team
• Financial Plan

You can learn more about each of these business plan components and how to write a business plan from the business planning experts at Growthink.

    Finish Your Business Plan Today!

If you enjoy reading & want to learn more….

So, you don’t actually need to read a business book, but if you do, learn from the experts who have ventured on the same entrepreneurial journey. Their practical advice provides a step-by-step guide through the planning process to help you complete the necessary market research to stay competitive while completing the financial analysis needed to secure funding.  

How We Can Help You Succeed

At Growthink, we have helped over 5,000 entrepreneurs and business owners develop business plans to start and grow their companies. With this extensive experience, we’ve created a simple business plan template and business plan examples for 100+ sectors (and we’re still going!) to save you time and make it even easier to write a successful business plan. Check out the links below or learn more in our Business Plan Writing Help Center to help you launch or expand your successful business.

How to Finish Your Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Other Helpful Business Plan Articles & Templates

19 Best Business Plan Books of All Time

Our goal : Find the best Business Plan books according to the internet (not just one random person's opinion).

• Type "best business plan books" into our search engine and study the top 5+ pages.
• Add only the books mentioned 2+ times.
• Rank the results neatly for you here! 😊 (It was a lot of work. But hey! That's why we're here, right?)

(Updated 2024)

As an Amazon Associate, we earn money from purchases made through links in this page.

Last Updated: Monday 1 Jan, 2024

• Best Business Plan Books

The One Page Business Plan for the Creative Entrepreneur

The fastest, easiest way to write a business plan.

The Art of the Start 2.0

The time-tested, battle-hardened guide for anyone starting anything.

Guy Kawasaki

Successful Business Plan

Secrets & strategies.

Rhonda Abrams

The Secrets to Writing a Successful Business Plan

A pro shares a step-by-step guide to creating a plan that gets results.

Hal Shelton

The Lean Startup

How today's entrepreneurs use continuous innovation to create radically successful businesses.

The Founder's Dilemmas

Anticipating and avoiding the pitfalls that can sink a startup.

Noam Wasserman

How to Write a Business Plan

Mike P. McKeever

The Complete Book of Business Plans

Simple steps to writing powerful business plans.

Joseph A Covello

The 1-Page Marketing Plan

Get new customers, make more money, and stand out from the crowd.

Business Model Generation

A handbook for visionaries, game changers, and challengers.

Alexander Osterwalder

Starting a Business QuickStart Guide

The simplified beginner’s guide to launching a successful small business, turning your vision into reality, and achieving your entrepreneurial dream.

Ken Colwell

Mind Your Business

A workbook to grow your creative passion into a full-time gig.

Ilana Griffo

Writing Winning Business Plans

How to prepare a business plan that investors will want to read and invest in.

Garrett Sutton

Burn the Business Plan

What great entrepreneurs really do.

Carl J. Schramm

Anatomy of a Business Plan

The step-by-step guide to building a business and securing your company's future.

Linda Pinson

The Book on Business Planning

Writing a Convincing Business Plan

Arthur R. DeThomas Ph.D.

Hit the Deck

Create a business plan in half the time, with twice the impact.

David Ronick

Creating a Business Plan For Dummies

Veechi Curtis

• 12 Books You Should Read Before Starting a Business www.businessinsider.com
• Business Plan Books www.mymoneybooks.com
• The 9 Best Business Plan Books www.thebalancesmb.com
• 20 Best Books on The Business Plan - Bigger Investing www.biggerinvesting.com
• 20 Best Books on How to Write a Business Plan in 2023 www.profitableventure.com

How was this Business Plan books list created?

We searched for 'best Business Plan books', found the top 5 articles, took every book mentioned in 2+ articles, and averaged their rankings.

How many Business Plan books are in this list?

There are 19 books in this list.

Why did you create this Business Plan books list?

We wanted to gather the most accurate list of Business Plan books on the internet.

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The 29 best business books to read in 2023, ranked by Goodreads members

When you buy through our links, Business Insider may earn an affiliate commission. Learn more

• Entrepreneurs can learn business concepts, tactics, and advice from books. 
• The best business reads include self-help, leadership, and psychology books.
• We turned to Goodreads to rank the best business books to read in 2023.

Whether you're a small business owner , entrepreneur, or just someone seeking useful career advice, there are many great books to turn to. Business books can provide psychological concepts for better negotiation skills , personal anecdotes to avoid repeating mistakes, or self-help tips to improve productivity. 

To find the best ones, we turned to Goodreads, the world's largest platform to rate and review books. Among the highest ranking are classics like " How to Win Friends and Influence People " as well as newer memoirs like " Shoe Dog ." From fascinating leadership reads to analytical management books, here are the best business books to read in 2023.

29. "Getting Things Done: The Art of Stress-Free Productivity" by David Allen

Available at Amazon and Bookshop , from $10.29

This productivity book is a necessary business read as it teaches readers how to transform the way we work by de-stressing and organizing. Believing that a relaxed mind is most effective, David Allen presents realistic productivity systems and the ways in which we can implement them.

28. "The Intelligent Investor" by Benjamin Graham

Available at Amazon and Bookshop , from $14.29

Originally published in 1949 by the "father of value investing," "The Intelligent Investor" by Benjamin Graham delivers realistic financial advice for individuals and businesses looking to grow their wealth. Far from principles that guarantee you'll become a millionaire, this book encourages readers to create practical goals and find success in any size a victory.

27. "Lean In: Women, Work, and the Will to Lead" by Sheryl Sandberg

Available on Amazon and Bookshop from $12.60

"Lean In" sparked global conversation after its publication in 2013 because of its honesty about the experiences of women in business. This book encourages women to be voracious, courageous, and strong-willed at work in order to not only help themselves but improve the future for upcoming businesswomen.

26. "Steve Jobs" by Walter Isaacson

Available at Amazon and Bookshop , from $14.94

With over one million ratings on Goodreads, this book is a biography of Steve Jobs, the co-founder of Apple. Walter Isaacson conducted more than forty interviews with Steve Jobs and 100 interviews with family, friends, and colleagues to create an all-encompassing portrait of a man who revolutionized technology with his inventiveness.

25. "The Personal MBA: Master the Art of Business" by Josh Kaufman

Available at Amazon and Bookshop , from $13.99

Written for those who cannot or don't intend to go to business school, "The Personal MBA" outlines the fundamental principles of business for people at any stage of their business career. With lessons on sales, marketing, negotiation, and strategy, this self-help read offers an overview of many business school topics to help readers master the MBA basics. 

24. "Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration" by Ed Catmull

Available on Amazon and Bookshop from $13.69

Drawing on his experiences as a co-founder and president of Pixar Animation, Ed Catmull unveils some deeply ingrained processes and beliefs that have made Pixar so successful. His teams' philosophies can be applied to any business, creatively driven or otherwise.

23. "The Five Dysfunctions of a Team: A Leadership Fable" by Patrick Lencioni

Available at Amazon and Bookshop , from $15

In this leadership fable, a CEO attempts to unite a team under high stakes discovering along the way why even the greatest teams struggle. If this style of business book interests you, Patrick Lencioni also wrote "The Five Temptations of a CEO" and "Death by Meeting" in the same form.

22. "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath

Available at Amazon and Bookshop , from $14.99

Brothers Chip and Dan Heath use different business theories in this book to analyze the "stickiness" of an idea, or what makes some ideas work so well. They draw from successful and unsuccessful business ventures to help readers discover the principles within great ideas and therefore how to make their own ideas stick.

21. "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" by W. Chan Kim and Renée Mauborgne

Available at Bookshop , from $18.59

In this business book, authors Kim and Mauborgne assert that lasting success does not come from fighting direct competition in a small pool but rather from creating "blue oceans" or untapped market spaces where new growth can bloom. They outline strategic principles and tools that readers can translate to nearly any market and master their niche. 

20. "Built to Last: Successful Habits of Visionary Companies" by James C. Collins and Jerry I. Porras

Available at Amazon and Bookshop , from $13.49

Over a six-year research project at the Stanford University Graduate School of Business, authors Collins and Porras studied the habits of 18 successful and long-lasting companies in direct comparison to their competitors. "Built to Last" lays out the tactics, habits, and ideas from these successful businesses that managers and entrepreneurs can apply to their own and inspire new success. 

19. "Influence: The Psychology of Persuasion" by Robert B. Cialdini

Available at Amazon and Bookshop , from $16.99

"Influence" is a psychology book about persuasion, dubbed a business read by Goodreads reviewers for its usefulness in management, marketing, and communications. This book teaches the readers six principles of persuasion, how to apply them, and how to know when they're being used against you.

18. "The Power of Habit: Why We Do What We Do in Life and Business" by Charles Duhigg

Available at Amazon and Bookshop , from $9.99

"The Power of Habit" argues that habits are the key to success in business, communities, and our personal lives. Through an analysis of human nature and examples from successful business people, athletes, and leaders, this book demonstrates how mastering powerful habits can change our entire lives. 

17. "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt and Stephen J. Dubner

Available at Amazon and Bookshop , from $6.99

"Freakonomics" is a fascinating read that questions the ways we've conventionally understood the world functions and offers a way to question what we've assumed is conventional wisdom. Loved for its thought-provoking nature, this economics and business read separates morality from economics and asserts such as a system of incentives to get people what they want or need. 

16. "Shoe Dog: A Memoir by the Creator of Nike" by Phil Knight

Available at Amazon and Bookshop , from $9.08

"Shoe Dog" might be a memoir, but Goodreads users love Phil Knight's focus on his success in business as he grew his company from $50 into the Nike empire. Knight's story brings readers into the details of the company's growth, the challenges he faced as a leader, and the breakthroughs he experienced.

15. "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail" by Clayton M. Christensen

Available at Amazon and Bookshop , from $13.71

Malcolm Gladwell is a bestselling author best known for his nonfiction writing on psychology and sociology. In this psychology read, Gladwell analyses the "outliers" of the world — the best, the highest-achieving, the most famous people — to find what made them different and, thus, so successful. If you enjoy Gladwell's clear writing style and fascinating perspectives, you can check out his other popular books here . 

14. "Never Split the Difference: Negotiating As If Your Life Depended On It" by Chris Voss

Available at Amazon and Bookshop , from $14.97

Written by a former international hostage negotiator for the FBI, this business book transforms the psychology of interrogation into civilian-applicable negotiation tactics, such as skills you might need while discussing a raise or navigating interpersonal conflict . Using emotional and behavioral sciences, this book is about gaining trust, discovering motives, and understanding those around us. Voss also teaches a MasterClass on the same subject .

13. "Outliers: The Story of Success" by Malcolm Gladwell

Available at Amazon and Bookshop , from $12.99

12. "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber

Available at Amazon and Bookshop , from $15.29

The "e-myth" is the entrepreneurial idea that people who start small businesses are entrepreneurs and anyone with technical business understanding can start one. In this book, Michael E. Gerber analyzes assumptions, expectations, and misconceptions around starting a small business in the hope that readers can succeed on their own.

11. "Good to Great: Why Some Companies Make the Leap… and Others Don't" by James C. Collins

Available at Amazon and Bookshop , from $14.49

In this business book, James C. Collins analyzes what makes a company "great" and how good companies can achieve enduring success. He used a team of 21 researchers to develop his theories and back each principle with grounded statistics.

10. "The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell

Available at Amazon and Bookshop , from $11.99

With over 735,000 ratings, "The Tipping Point" is a business favorite of Goodreads members, helping readers understand when a good idea crosses the threshold to becoming a business or a product. Beloved for Malcolm Gladwell's concise and digestible writing style, this book uses sociology to analyze the personality types of business leaders, indicators that past trends would become massive, and interviews with great business people to find the traits of the next great idea.

9. "Rework" by Jason Fried and David Heinemeier Hansson

"Rework" strives to be different from any other business book on the market by taking traditional business advice and analyzing how to work smarter for faster results. It approaches standard business principles from a new angle, highlighting the typical challenges and helping readers stay one step ahead.

8. "Rich Dad, Poor Dad" by Robert T. Kiyoskai

Available at Amazon and Bookshop , from $6.82

Robert T. Kiyosaki is a millionaire businessman who grew up with two dads — his own, and his best friend's father (the "rich dad"). In this business and finance book, Kiyosaki explains how his two dads shaped his view of money and investing and gives the readers advice on how to invest and grow their money.

7. "The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers" by Ben Horowitz

Filled with personal anecdotes and advice "The Hard Thing About Hard Things" analyzes some of the most challenging issues entrepreneurs may face while building a business such as firing a friend, managing bad employees, deciding whether or not to sell your company, and managing your own mind as a leader. Readers love this book for Horowitz's brutal honesty and his perspective as he writes to current and future CEOs as a CEO himself. 

6. "The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change" by Stephen R. Covey

Available at Amazon and Bookshop , from $12.26

"The 7 Habits of Highly Effective People" is a self-help book that uses seven principles to help readers streamline their personal and professional lives toward success. Inspirational and practical, these habits use psychological reasoning to determine our goals, focus on reaching them, and maintain positive thinking throughout the process.

5. "Start With Why: How Great Leaders Inspire Everyone to Take Action" by Simon Sinek

Simon Sinek is an inspirational speaker whose book encourages leaders to articulate why their business exists, their idea is great, and their movement is necessary. When people lead with "why," it is easier to lead and inspire.

4. "The 4-Hour Workweek" by Timothy Ferriss

Available at Amazon and Bookshop , from $10.99

Based on a series of lectures given at Princeton University on entrepreneurship, Timothy Ferriss' business book is essentially about how to life-hack your business and when it is the appropriate time to make these moves, from outsourcing certain tasks to implementing new management principles. He also encourages entrepreneurs to break out of the 9-5 mold in order to become more well-rounded business people.

3. "How to Win Friends and Influence People" by Dale Carnegie

Available at Amazon and Bookshop , from $10.60

This 1936 psychology book has become a business staple, necessary in understanding how to lead or manage a team. With principles on how to get people to like you, win people to your way of thinking, and change people without making them hate you, this popular book has sold over 15 million copies. 

2. "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries

Written to help more budding entrepreneurs create successful start-ups, "The Lean Startup" introduces a clear and dynamic approach for businesses to test, analyze, and continually adapt their vision and goals rather than fail by sticking to an original business plan. Both inspirational and validating for readers, this business book demonstrates first why conventional business plans can cause start-ups to fail and then offers advice and wisdom that can be applied to nearly any new business.  

1. "Zero to One: Notes on Startups, or How to Build the Future" by Peter Thiel

Peter Thiel is a billionaire investor and entrepreneur, a co-founder of PayPal and Founders Fund. In "Zero to One," he aims to help readers find unique opportunities for progress in an already advanced business space, incorporating his optimistic view of future entrepreneurs' ideas.

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• Publisher PALO ALTO SOFTWARE
• Publication date 2000
• ISBN 10  0966489144
• ISBN 13  9780966489149
• Binding Paperback
• Number of pages 314

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Lean Business Planning

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Artificial intelligence in strategy

Can machines automate strategy development? The short answer is no. However, there are numerous aspects of strategists’ work where AI and advanced analytics tools can already bring enormous value. Yuval Atsmon is a senior partner who leads the new McKinsey Center for Strategy Innovation, which studies ways new technologies can augment the timeless principles of strategy. In this episode of the Inside the Strategy Room podcast, he explains how artificial intelligence is already transforming strategy and what’s on the horizon. This is an edited transcript of the discussion. For more conversations on the strategy issues that matter, follow the series on your preferred podcast platform .

Joanna Pachner: What does artificial intelligence mean in the context of strategy?

Yuval Atsmon: When people talk about artificial intelligence, they include everything to do with analytics, automation, and data analysis. Marvin Minsky, the pioneer of artificial intelligence research in the 1960s, talked about AI as a “suitcase word”—a term into which you can stuff whatever you want—and that still seems to be the case. We are comfortable with that because we think companies should use all the capabilities of more traditional analysis while increasing automation in strategy that can free up management or analyst time and, gradually, introducing tools that can augment human thinking.

Joanna Pachner: AI has been embraced by many business functions, but strategy seems to be largely immune to its charms. Why do you think that is?

Subscribe to the Inside the Strategy Room podcast

Yuval Atsmon: You’re right about the limited adoption. Only 7 percent of respondents to our survey about the use of AI say they use it in strategy or even financial planning, whereas in areas like marketing, supply chain, and service operations, it’s 25 or 30 percent. One reason adoption is lagging is that strategy is one of the most integrative conceptual practices. When executives think about strategy automation, many are looking too far ahead—at AI capabilities that would decide, in place of the business leader, what the right strategy is. They are missing opportunities to use AI in the building blocks of strategy that could significantly improve outcomes.

I like to use the analogy to virtual assistants. Many of us use Alexa or Siri but very few people use these tools to do more than dictate a text message or shut off the lights. We don’t feel comfortable with the technology’s ability to understand the context in more sophisticated applications. AI in strategy is similar: it’s hard for AI to know everything an executive knows, but it can help executives with certain tasks.

When executives think about strategy automation, many are looking too far ahead—at AI deciding the right strategy. They are missing opportunities to use AI in the building blocks of strategy.

Joanna Pachner: What kind of tasks can AI help strategists execute today?

Yuval Atsmon: We talk about six stages of AI development. The earliest is simple analytics, which we refer to as descriptive intelligence. Companies use dashboards for competitive analysis or to study performance in different parts of the business that are automatically updated. Some have interactive capabilities for refinement and testing.

The second level is diagnostic intelligence, which is the ability to look backward at the business and understand root causes and drivers of performance. The level after that is predictive intelligence: being able to anticipate certain scenarios or options and the value of things in the future based on momentum from the past as well as signals picked in the market. Both diagnostics and prediction are areas that AI can greatly improve today. The tools can augment executives’ analysis and become areas where you develop capabilities. For example, on diagnostic intelligence, you can organize your portfolio into segments to understand granularly where performance is coming from and do it in a much more continuous way than analysts could. You can try 20 different ways in an hour versus deploying one hundred analysts to tackle the problem.

Predictive AI is both more difficult and more risky. Executives shouldn’t fully rely on predictive AI, but it provides another systematic viewpoint in the room. Because strategic decisions have significant consequences, a key consideration is to use AI transparently in the sense of understanding why it is making a certain prediction and what extrapolations it is making from which information. You can then assess if you trust the prediction or not. You can even use AI to track the evolution of the assumptions for that prediction.

Those are the levels available today. The next three levels will take time to develop. There are some early examples of AI advising actions for executives’ consideration that would be value-creating based on the analysis. From there, you go to delegating certain decision authority to AI, with constraints and supervision. Eventually, there is the point where fully autonomous AI analyzes and decides with no human interaction.

Because strategic decisions have significant consequences, you need to understand why AI is making a certain prediction and what extrapolations it’s making from which information.

Joanna Pachner: What kind of businesses or industries could gain the greatest benefits from embracing AI at its current level of sophistication?

Yuval Atsmon: Every business probably has some opportunity to use AI more than it does today. The first thing to look at is the availability of data. Do you have performance data that can be organized in a systematic way? Companies that have deep data on their portfolios down to business line, SKU, inventory, and raw ingredients have the biggest opportunities to use machines to gain granular insights that humans could not.

Companies whose strategies rely on a few big decisions with limited data would get less from AI. Likewise, those facing a lot of volatility and vulnerability to external events would benefit less than companies with controlled and systematic portfolios, although they could deploy AI to better predict those external events and identify what they can and cannot control.

Third, the velocity of decisions matters. Most companies develop strategies every three to five years, which then become annual budgets. If you think about strategy in that way, the role of AI is relatively limited other than potentially accelerating analyses that are inputs into the strategy. However, some companies regularly revisit big decisions they made based on assumptions about the world that may have since changed, affecting the projected ROI of initiatives. Such shifts would affect how you deploy talent and executive time, how you spend money and focus sales efforts, and AI can be valuable in guiding that. The value of AI is even bigger when you can make decisions close to the time of deploying resources, because AI can signal that your previous assumptions have changed from when you made your plan.

Joanna Pachner: Can you provide any examples of companies employing AI to address specific strategic challenges?

Yuval Atsmon: Some of the most innovative users of AI, not coincidentally, are AI- and digital-native companies. Some of these companies have seen massive benefits from AI and have increased its usage in other areas of the business. One mobility player adjusts its financial planning based on pricing patterns it observes in the market. Its business has relatively high flexibility to demand but less so to supply, so the company uses AI to continuously signal back when pricing dynamics are trending in a way that would affect profitability or where demand is rising. This allows the company to quickly react to create more capacity because its profitability is highly sensitive to keeping demand and supply in equilibrium.

Joanna Pachner: Given how quickly things change today, doesn’t AI seem to be more a tactical than a strategic tool, providing time-sensitive input on isolated elements of strategy?

Yuval Atsmon: It’s interesting that you make the distinction between strategic and tactical. Of course, every decision can be broken down into smaller ones, and where AI can be affordably used in strategy today is for building blocks of the strategy. It might feel tactical, but it can make a massive difference. One of the world’s leading investment firms, for example, has started to use AI to scan for certain patterns rather than scanning individual companies directly. AI looks for consumer mobile usage that suggests a company’s technology is catching on quickly, giving the firm an opportunity to invest in that company before others do. That created a significant strategic edge for them, even though the tool itself may be relatively tactical.

Joanna Pachner: McKinsey has written a lot about cognitive biases  and social dynamics that can skew decision making. Can AI help with these challenges?

Yuval Atsmon: When we talk to executives about using AI in strategy development, the first reaction we get is, “Those are really big decisions; what if AI gets them wrong?” The first answer is that humans also get them wrong—a lot. [Amos] Tversky, [Daniel] Kahneman, and others have proven that some of those errors are systemic, observable, and predictable. The first thing AI can do is spot situations likely to give rise to biases. For example, imagine that AI is listening in on a strategy session where the CEO proposes something and everyone says “Aye” without debate and discussion. AI could inform the room, “We might have a sunflower bias here,” which could trigger more conversation and remind the CEO that it’s in their own interest to encourage some devil’s advocacy.

We also often see confirmation bias, where people focus their analysis on proving the wisdom of what they already want to do, as opposed to looking for a fact-based reality. Just having AI perform a default analysis that doesn’t aim to satisfy the boss is useful, and the team can then try to understand why that is different than the management hypothesis, triggering a much richer debate.

In terms of social dynamics, agency problems can create conflicts of interest. Every business unit [BU] leader thinks that their BU should get the most resources and will deliver the most value, or at least they feel they should advocate for their business. AI provides a neutral way based on systematic data to manage those debates. It’s also useful for executives with decision authority, since we all know that short-term pressures and the need to make the quarterly and annual numbers lead people to make different decisions on the 31st of December than they do on January 1st or October 1st. Like the story of Ulysses and the sirens, you can use AI to remind you that you wanted something different three months earlier. The CEO still decides; AI can just provide that extra nudge.

Joanna Pachner: It’s like you have Spock next to you, who is dispassionate and purely analytical.

Yuval Atsmon: That is not a bad analogy—for Star Trek fans anyway.

Joanna Pachner: Do you have a favorite application of AI in strategy?

Yuval Atsmon: I have worked a lot on resource allocation, and one of the challenges, which we call the hockey stick phenomenon, is that executives are always overly optimistic about what will happen. They know that resource allocation will inevitably be defined by what you believe about the future, not necessarily by past performance. AI can provide an objective prediction of performance starting from a default momentum case: based on everything that happened in the past and some indicators about the future, what is the forecast of performance if we do nothing? This is before we say, “But I will hire these people and develop this new product and improve my marketing”— things that every executive thinks will help them overdeliver relative to the past. The neutral momentum case, which AI can calculate in a cold, Spock-like manner, can change the dynamics of the resource allocation discussion. It’s a form of predictive intelligence accessible today and while it’s not meant to be definitive, it provides a basis for better decisions.

Joanna Pachner: Do you see access to technology talent as one of the obstacles to the adoption of AI in strategy, especially at large companies?

Yuval Atsmon: I would make a distinction. If you mean machine-learning and data science talent or software engineers who build the digital tools, they are definitely not easy to get. However, companies can increasingly use platforms that provide access to AI tools and require less from individual companies. Also, this domain of strategy is exciting—it’s cutting-edge, so it’s probably easier to get technology talent for that than it might be for manufacturing work.

The bigger challenge, ironically, is finding strategists or people with business expertise to contribute to the effort. You will not solve strategy problems with AI without the involvement of people who understand the customer experience and what you are trying to achieve. Those who know best, like senior executives, don’t have time to be product managers for the AI team. An even bigger constraint is that, in some cases, you are asking people to get involved in an initiative that may make their jobs less important. There could be plenty of opportunities for incorpo­rating AI into existing jobs, but it’s something companies need to reflect on. The best approach may be to create a digital factory where a different team tests and builds AI applications, with oversight from senior stakeholders.

The big challenge is finding strategists to contribute to the AI effort. You are asking people to get involved in an initiative that may make their jobs less important.

Joanna Pachner: Do you think this worry about job security and the potential that AI will automate strategy is realistic?

Yuval Atsmon: The question of whether AI will replace human judgment and put humanity out of its job is a big one that I would leave for other experts.

The pertinent question is shorter-term automation. Because of its complexity, strategy would be one of the later domains to be affected by automation, but we are seeing it in many other domains. However, the trend for more than two hundred years has been that automation creates new jobs, although ones requiring different skills. That doesn’t take away the fear some people have of a machine exposing their mistakes or doing their job better than they do it.

Joanna Pachner: We recently published an article about strategic courage in an age of volatility  that talked about three types of edge business leaders need to develop. One of them is an edge in insights. Do you think AI has a role to play in furnishing a proprietary insight edge?

Yuval Atsmon: One of the challenges most strategists face is the overwhelming complexity of the world we operate in—the number of unknowns, the information overload. At one level, it may seem that AI will provide another layer of complexity. In reality, it can be a sharp knife that cuts through some of the clutter. The question to ask is, Can AI simplify my life by giving me sharper, more timely insights more easily?

Joanna Pachner: You have been working in strategy for a long time. What sparked your interest in exploring this intersection of strategy and new technology?

Yuval Atsmon: I have always been intrigued by things at the boundaries of what seems possible. Science fiction writer Arthur C. Clarke’s second law is that to discover the limits of the possible, you have to venture a little past them into the impossible, and I find that particularly alluring in this arena.

AI in strategy is in very nascent stages but could be very consequential for companies and for the profession. For a top executive, strategic decisions are the biggest way to influence the business, other than maybe building the top team, and it is amazing how little technology is leveraged in that process today. It’s conceivable that competitive advantage will increasingly rest in having executives who know how to apply AI well. In some domains, like investment, that is already happening, and the difference in returns can be staggering. I find helping companies be part of that evolution very exciting.

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Slow Planning? Timescapes, Power and Democracy

Academics in REP release new book on the temporalities of planning.

Dr Mark Dobson and Professor Gavin Parker, Real Estate & Planning, Henley Business School, have been researching time in planning, with several outputs already published on the theme. A culmination of the work saw their book ‘ Slow Planning? Timescapes, Power and Democracy ’ published by Policy Press in April. It is aimed at public and private planning practitioners, national and local politicians and policy makers involved in planning, academics, and students studying planning and related disciplines.

The book reflects a deep exploration of how questions of time and its organisation affect planning practice, and it is the first monograph specifically exploring the role of time and temporalities in shaping planning policy and practice. The work highlights that the temporal dimensions of the governance of planning have been somewhat neglected in the academic literature and research on planning, yet time has become an increasingly important tool for governing the planning system in England and beyond. Governments make extensive use of temporal rhetoric when discussing planning and apply a range of tools, often focusing on delay to promote a speed-growth agenda. In England this has been dominated by ‘project speed’: where time to think, deliberate and plan has been squeezed. The central thesis is that time is used to shape agendas and promote interests through ‘timescaping’ of planning practice, and with the timings of planning deliberately preferencing the time afforded to some actors and interests and marginalising others.

Slow Planning? demonstrates that time is not neutral but constitutive of power relations, which shape practice; and where control of time in planning is tantamount to control over planning. This prompts a call for greater examination of the impacts and possibilities of time in planning, for considering the impacts of timescaping on all involved in planning. Mark and Gavin call for a more considered, time-aware approach to practice, including ‘proper time’ for different aspects of planning activity,

A separate two-page briefing note summarising the main findings is also available.

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Bill Belichick planning to write book, nature of which still unknown: Sources

Bill Belichick is planning on writing a book, according to officials briefed on his plans.

The nature of the book is not yet fully known. In light of how he was represented in Apple TV’s recent Patriots documentary , his side of his legendary nearly quarter-century run would be of great interest. However, Belichick may just write about his views on leadership or a topic in that genre.

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The publisher considered the favorite, Simon & Schuster’s Avid Reader Press, has produced Patriots books previously.

“We’re going to respectfully decline comment,” David Kass, the imprint’s director of publicity said when asked specifically about Belichick’s forthcoming book.

Belichick’s representative did not return calls.

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After nearly a quarter century as the Patriots coach, Belichick, 71, was a candidate for the Atlanta Falcons’ job that went to Raheem Morris.

While Belichick may eventually return to coaching, he is talking to networks about broadcasting jobs. In meetings, he has told executives he is disinclined to be on a weekly pregame set.

Why Bill Belichick, perhaps the greatest coach in NFL history, didn't land a job

A deal with ESPN, Peyton Manning’s Omaha Productions and NFL Films is one media combination that may work out. Pat McAfee has also expressed public interest in having him on his program. McAfee has paid people, like Aaron Rodgers and Nick Saban, seven figures for weekly appearances in the past.

Apple TV’s recent documentary about the Patriots, “The Dynasty,” has received criticism because of how it portrayed Belichick, including from ex-players like Devin McCourty and Rodney Harrison. New England owner Robert Kraft expressed disapproval of the series for not focusing enough on the winning.

While Kraft didn’t point it out, many reviews have mentioned that Belichick failed to receive the credit for being the coach of the incredible run that included six Super Bowls.

Belichick and the Patriots’ dynasty have already been chronicled in many books. Most notably, Ian O’Connor’s New York Times best-seller, “Belichick,” authoritatively detailed the legendary coach’s life. Belichick did not participate with O’Connor on the book.

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• Patriots ‘Dynasty’ documentary reveals how bad Brady-Belichick relationship had gotten
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• Inside Bill Belichick’s downfall after 24 years, 6 titles with the Patriots

(Photo: Joseph Prezioso / AFP via Getty Images)

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Andrew Marchand is a Sr. Sports Media Columnist for The Athletic. He previously worked for the New York Post and ESPN, where he predominantly covered sports media and baseball. In 2023, Marchand was named one of five finalists for The Big Lead's "Insider of the Year" in all of sports.

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