window cleaning business plan pdf

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Window Cleaning Business Plan Template

MAR.31, 2018

Window Cleaning Business Plan for Starting Your Own Business

Are you thinking of  starting a window cleaning business ? This is an excellent business idea considering the demand for window cleaners is high. So long as there are buildings with windows, you can never miss customers. Window cleaning business is a simple and straightforward process and involves a relatively low startup capital. These days, people and businesses prefer to get professionals to clean their windows especially those that require specialized cleaning equipment. The good thing about this business is it requires less bottlenecks and you’ll be able to soon recover your capital.

Even though there are many window-cleaning businesses taking care of both residential and corporate clients, there is still a good market out there.

Executive Summary

With the detailed commercial window cleaning business plan , you need to explain what you are going to provide to your clients and how you can achieve profits within 3 years. Windows get dirty and professional cleaning services are always required. You need to make a detailed marketing plan to make this business lucrative. There is a great need for professional cleaning because it is not easy to reach windows with bare hands.

In order to prepare professional business plans for window cleaning, executive summary is the detailed first step if you want to raise the funds you need. It is important to grow your window cleaning service business. You need to present the expected profits and operations in the upcoming three years. You need to explain your target market and customers.

2.1 The Business

The window cleaning business will be registered under the name Zee Cleaners and will be situated in downtown Manhattan, New York. Zee Cleaners will be owned and managed by Mary Morrison who is a retired high school teacher. With over two decades of a vibrant teaching career, Mary has worked on various environments and realized numerous accomplishments during the course of her career.

2.2 Management Team

Zee Cleaners operations will be managed by Mary Morrison who is a retired teacher having worked for over twenty years. Her passion for cleaning was the driving force why she was keen on starting a window washing business.

2.3 Customer Focus

Zee Cleaners intends to offer a unique and professional window cleaning service to cater for both residential and corporate clients. With an emphasis on exemplary customer service, the business intends to cater for different types of customers.

2.4 Business Target

Zee Window Cleaners plans to invest in modern cleaning equipment and technologies to ensure customer satisfaction is realized. Close emphasis will be put on a consistent excellent customer care strategy to boost relationship between the business and its clients.

Considering the relatively low startup, window cleaning businesses have mushroomed especially in many urban areas.

Company Summary

In this section of window cleaning business plan sample, you need to explain who the owner of the business is. In addition, you need to define your overall expertise and knowledge base. Also, define the overall objective and inspiration to start your own business. You need to explain how you are going to start your window cleaning business and what resources you will need.

3.1 Company Owner

Mary Morrison has had a successful career as a high school teacher having taught some of the best performing schools across the country. During her career, Mary was recognized on various occasions for her exemplary achievements and impressive track record.

3.2 Aim of Starting the Business

Mary Morrison’s passion for window cleaning started a long time ago when she was active in her teaching career. She always had plans to start a window cleaning business as she had realized window cleaning services were on high demand.

3.3 How the Business will be Started

To make Zee Cleaners a household name, Mary has sought help from experts to come up with a comprehensive business plan that will ensure her window cleaning business succeeds. Important data associated with the window cleaning business is indicated below.

Services for Customers

Zee Cleaners intends to roll-out quality services for its customers to ensure they get full value for their money. Some of the major services include:

• Residential window cleaning which focuses on private residential homes
• Retail window cleaning specifically for cleaning retail businesses
• Commercial window cleaning targeting corporate entities
• Carpet and blind cleaning services

Morrison clearly has diversified her range of services to cater for a wider market segment. Starting window cleaning business involves knowing in advance what services to offer to clients.

Here you need to list all the services you are going to provide to your clients in detail. When starting a glass cleaning business , you need to have clear idea of your target customers. You also have to define the areas where you are going to clean the windows, such as kitchen, bathrooms, and bedrooms. Explain what tools and equipments do you have or acquire to provide those services.

Marketing Analysis of a Window Cleaning Business

Zee Cleaners aims to fully meet its business obligations and realize profits. For this to be achieved, a comprehensive window cleaning business plan has been designed to help the business stay on the path to success. This business plan has a well elaborated strategy that will immediately be put in place once operations begin. For a business to succeed, a market survey needs to be carried out to document which areas need to be focused on for the window cleaning business to meet its targets.

5.1 Market Segmentation

After a detailed market research, Zee Cleaners identified the following customer segment as the main targets for the business. Despite having numerous businesses doing window cleaning services, Zee Cleaners knows there is still high demand for window cleaning services in Manhattan area given the high number of large skyscrapers. As the number of structures with windows continues to increase, the more number of windows that need to be professionally cleaned.

5.1.1 Local Residents

With a population of approximately nine million residents, there is a huge pool of untapped market when it comes to professional window cleaning services. Despite the high number of providers available, rapid population growth still creates an excellent opportunity for Zee Cleaners to acquire more customers and build long lasting relationships. With the rapid growing housing market in New York and its environs, there’s no doubt residents are constantly in need of a professional window cleaning services. Since many people are busy with work, there is hardly any time to clean house windows and for this reason, professional window services are the preferred option. With the hectic and busy schedules that New York Residents have, the last thing on an individual’s mind is finding time to clean their own windows. A large percentage of residents prefer outsourcing their window cleaning tasks to professionals.

5.1.2 Property Management Companies

Many properties in New York are managed by professional real estate management companies. In this window washing business plan , Zee Cleaners aims to do extensive marketing and reach out to property management companies that manage numerous properties for their clients. With such contracts, it will be easy for Zee Cleaners to get a chance to clean windows for various properties. Property management firms are a lucrative market segment for Zee Cleaners because New York property market is overseen by property management companies. There will be a steady revenue channel if the business is able to approach professional firms. Private residences, schools, offices, hospitals and other facilities outsource their management needs to professionals.

5.1.3 Corporates

New York is a bustling business hub and serves as the headquarters for several global organizations. Due to high number of corporates who have built or rented their offices, Zee Cleaners intends to tap into this lucrative market. In most cases, lucrative window cleaning contracts are offered that bring in a huge amount of revenue. Corporates include different categories of business that operate on a commercial basis and they include schools, hospitals and industries among others.

5.1.4 Retailers

New York City has some of the largest retail outlets across the United States and globally. With the rapidly growing real estate industry, Zee Cleaners understands how important it is for retailers to keep their windows clean to enable customers clearly see the products on display. The business hopes to market its window cleaning services to both new and established retailers across the city. The retail market is amongst the most lucrative customer segments and Zee Cleaners has an opportunity to vigorously market its window cleaning services to retailers. Because of their large floor area, most retail establishments have many large windows that require complex and professional cleaning. With a good strategy in place, Zee Cleaners has a chance to accelerate its growth because retail customers offer steady contracts and in most cases, make monthly payments for window cleaning services.

This window cleaning business plan example outlines the most important customer groups that Zee Cleaners intends to reach out when it commences operations. Anyone in need of a professional to clean their windows is a potential customer for the business. This is a great service that everyone with a house or building requires regularly to keep good standards of cleanliness.

5.2 Business Target

Zee Cleaners will depend on its strategic location, exemplary customer service and modern cleaning equipment to meet its targets and outshine competitors. Fortunately, the capital for this business is not so high and therefore, initial investment will be fully recovered within the first three years of operation. The business is targeting to be the most famous window cleaning service in Manhattan and the entire New York City.

It is projected that annual sales will grow by an average of 20% ensuring the business impressively grows its revenue. In order to achieve its targets, Zee Cleaners has created a comprehensive window washer business plan that will offer great customer service and do a good job. Every customer will enjoy great services offered by the company and handled with utmost professionalism. The goal is to offer clients an affordable and professional service. Zee Cleaners is relying on its unique and dynamic marketing and sales approach to penetrate in a highly competitive industry segment.

5.3 Product Pricing

Zee Cleaners has identified product pricing as one of the key factors to give the business a competitive edge. A lot of focus has been put into ensuring prices offered are affordable yet sufficient to ensure the business makes a profit. Since there are different types of services offered by the company, the amount charged depends on the service rendered. At this point, competitor prices have been put into perspective to better understand how the window cleaning business can effectively compete.

Mary Morrison has engaged the services of experts to help her how to start a window washing business that will be yield maximum profits. This sales strategy has been formulated after carefully observing market trends and is tailored to both grow client numbers and optimize sales margins. With a good sales strategy in place, window washing is a lucrative business with high probabilities of obtaining excellent profit margins.

In this segment, we are going to define the detailed window washing business tips . We are going to invest more on workforce to stand out in competition. We will start with strict training program for all our employees. We will provide proper training to our clients about cleaning services. We have proper knowledge and experience on how to clean different far-reaching windows.

The following sales strategy has been identified for Zee Cleaners:

6.1 Competitive Analysis

Zee Cleaners comes to the market at a time when there are other numerous established window cleaning businesses within a one mile radius. There is no doubt the business will face tough competition from established industry players. However, the business has identified key factors it believes will give it a competitive advantage over other window cleaning businesses. Strategic location, exemplary customer service, investing in state-of-the-art equipment and excellent friendly staff will tower Zee Cleaners above their competitors. The business has identified this sales strategy that will effectively strike a balance between affordable pricing and realization of good profits. Mary knows to survive in the window cleaning business; she will need to devise a unique approach of dealing with her clients.

6.2 Sales Strategy

For Zee Cleaners to secure more window cleaning contracts, the following sales strategy will be rolled out.

• Advertise window cleaning services to corporate clients who make up a majority of downtown Manhattan establishments.
• Offer unique, attractive and customized packages that offer great incentives to attract clients.
• Come up with intensive marketing campaigns and utilize both local media as well as digital channels to spread awareness about the business.
• Keep up with the latest cutting-edge technologies and incorporate them into the business to ensure customer needs are fully satisfied.
• Offer occasional offers and discounts especially to loyal clients to woo them to continue using Zee window cleaning services.
• Ensure every customer receives personalized attention to understand their needs and ensure they are assisted accordingly.
• Rely on the business strategic location to attract customers going about their businesses in the downtown Manhattan area.
• Zee Cleaners emphasizes on provision of top-notch quality window cleaning services especially focusing on tiny areas other service providers may tend to ignore.
• Offering regular visits to customer premises as well as offer free advice on how to take care of windows and maintain hygiene standards.

6.3 Sales Forecast

Zee Cleaners intends to focus on fully implementing the above sales strategies and keep a close eye on its financial performance to ensure annual sales targets are achieved. The business strongly believes in its strong, well-structured and unique business model to grow its customer base. The window cleaning business has forecasted it will positively grow its annual sales as it seeks to establish a footprint on the market.

The window cleaning business intends to achieve annual sales margins described in the section below. The tables and column charts elaborate more about Zee Cleaners sales forecasts. With this information, it is easier to determine what kind of sales margins the business intends to achieve.

Personnel Plan

Zee Cleaners seeks to employ highly trained, experienced and dedicated staff to support its operations. Given the nature of the business, the team will consist of diverse backgrounds and expertise but will work collectively as a team to achieve business targets. When starting your own window cleaning business , you need to identify key staff needed to run the enterprise on a daily basis. The following staff will be employed at Zee Cleaners in various capacities.

When running a window cleaning business , it is very important to have highly skilled and competent team. Without them, it is not possible to run any business successfully in this day and age. Here, you need to explain how you are going to hire the candidates and train your team. You also have to detail how many members you will have in each department.

7.1 Personnel Plan

Zee Cleaners is owned and managed by Mary Morrison who will be the business manager. In this business setup, the business will have a manager, 1 cashier, an administrator, one assistant manager, two marketing executives, one customer care executive and ten cleaning staff. After going through rigorous interviews, successful applicants will undergo intensive on-job training before beginning to work.

7.2 Average Staff Salaries

In the first three years, Zee Cleaners has planned to pay its staff the following average salaries.

Highly Efficient Service

I am incredibly happy with the outcome! Alex and his team are highly efficient professionals with a diverse bank of knowledge!

Financial Plan

Zee Cleaners has formulated a comprehensive financial plan that will see the business fully realize its mandate. The window cleaning business will be financed by Mary Morrison and two additional investors. The available funding will be supplemented by a bank loan the business intends to offset within the first three years of opening. This is a breakdown that indicates the various parameters associated with how to start a window cleaning business .

If you are wondering how to start a window cleaning company , don’t worry because we can help you in preparing a detailed financial plan. You have to prepare proper graph and tables to list all the expenses and incomes as well as expected revenue to reach within the next three years. You also need to explain in graph and tables about the projected profit and loss and balance sheet.

8.1 Important Assumptions

Zee Cleaning has computed its financial breakdown and expectations based on the assumptions indicated below.

8.2 Brake-even Analysis

Zee Cleaners has used the following Brake-even Analysis for purposes of financial analysis.

8.3 Projected Profit and Loss

The information below depicts the Profit and Loss data for Zee Cleaners which has been calculated on both a monthly and annual basis.

8.3.1 Monthly Profit

The Monthly profit graph should be considered as below

8.3.2 Yearly Profit

Below is the graph of Yearly profit

8.3.3 Monthly Gross Margin

The monthly gross margin graph should be indicated as below

8.3.4 Yearly Gross Margin

The following table shows an analysis of the Profit and Loss data for Zee Cleaners.

8.4 Projected Cash Flow

Below is a detailed breakdown for Zee Cleaners showing the pro forma cash flow, subtotal cash spent, subtotal cash spent on operations, subtotal cash from operations and subtotal cash received.

8.5 Projected Balance Sheet

Zee Cleaners has prepared its Projected Balance Sheet with key financial information such as startup capital, assets, liabilities, current liabilities and long-term assets.

8.6 Business Ratios

The following table data for Zee Cleaners shows the ratio analysis, business net worth and business ratios for the window cleaning business.

Download Window Cleaning Business Plan Sample in pdf

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Window Cleaning Business Plan Template

Written by Dave Lavinsky

Window Cleaning Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their window cleaning companies.

If you’re unfamiliar with creating a window cleaning business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a window cleaning business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Window Cleaning Business Plan?

A business plan provides a snapshot of your window cleaning business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Window Cleaning Business

If you’re looking to start a window cleaning business or grow your existing window cleaning company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your window cleaning business to improve your chances of success. Your window cleaning business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Window Cleaning Businesses

With regard to funding, the main sources of funding for a window cleaning business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for window cleaning companies.

Finish Your Business Plan Today!

How to write a business plan for a window cleaning business.

If you want to start a window cleaning business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your window cleaning business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of window cleaning business you are running and the status. For example, are you a startup, do you have a window cleaning business that you would like to grow, or are you operating a chain of window cleaning businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the window cleaning industry.
• Discuss the type of window cleaning business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of window cleaning business you are operating.

For example, you might specialize in one of the following types of window cleaning businesses:

• Residential Window Cleaning Company: With a focus on cleaning the windows of homes and residential properties, this type of company will offer services such as interior and exterior window cleaning, screen cleaning, and window track cleaning.
• Commercial Window Cleaning Company: This type of business specializes in cleaning windows for commercial properties such as offices, retail stores, restaurants, and other businesses. They often handle larger buildings and provide regular maintenance services to keep windows looking clean and professional.
• High-Rise Window Cleaning Business:  High-rise window cleaning companies specialize in cleaning windows on tall buildings and skyscrapers. They safely use specialized equipment such as scaffolding, ropes, and platforms to access and clean windows at various heights.
• Green and Eco-friendly Window Washing Company: With a focus on providing environmentally friendly window cleaning solutions, this type of business uses eco-friendly cleaning products and practices to minimize the use of harsh chemicals and reduce the environmental impact of their services..

In addition to explaining the type of window cleaning business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the amount of window washing contracts you have, reaching X number of regional areas , etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the window cleaning industry. While this may seem unnecessary, it serves multiple purposes.

First, researching the window cleaning industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your window cleaning business plan:

• How big is the window cleaning industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your window cleaning business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your window cleaning business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: private homeowners, businesses, schools, mid-to-large sized corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of window cleaning business you operate. Clearly, homeowners would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regard to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other window cleaning businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes neighborhood teens, volunteers asking for donations, and window replacement companies. You need to mention such competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them, such as:

• What types of customers do they serve?
• What type of window cleaning business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And, don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for residential renters?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a window cleaning business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of window cleaning company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide discounts or cleaning packages for large businesses or will your company offer homeowners, “pay for 3; get 1 free” window washings?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your window cleaning company. Document where your company is situated and mention how the site will impact your success. For example, is your window cleaning business located in a busy suburban area, a business district, or near a large medical complex? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your window cleaning marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your window cleaning business, including answering calls, planning and scheduling cleaning rotations, preparing payables and receivables, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth window-washing session, or when you hope to reach $X in revenue. It could also be when you expect to expand your window cleaning business to a new city.

Management Team

To demonstrate your window cleaning business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing window cleaning businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a window cleaning business or successfully running a car wash business.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you service 15 homeowner customers per day, and/or offer corporate rates for a 3-story building? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your window cleaning business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit, but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a window cleaning business:

• Cost of cleaning equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of businesses under contract for seasonal services.

Writing a business plan for your window cleaning business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the window cleaning industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful window cleaning business.

Window Cleaning Business Plan FAQs

What is the easiest way to complete my window cleaning business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your window cleaning business plan.

How Do You Start a Window Cleaning Business?

Starting a Window Cleaning business is easy with these 14 steps:

• Choose the Name for Your Window Cleaning Business
• Create Your Window Cleaning Business Plan
• Choose the Legal Structure for Your Window Cleaning Business
• Secure Startup Funding for Your Window Cleaning Business (If Needed)
• Secure a Location for Your Business
• Register Your Window Cleaning Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Window Cleaning Business
• Buy or Lease the Right Window Cleaning Business Equipment
• Develop Your Window Cleaning Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Window Cleaning Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Window Cleaning business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business planning advisor can create your business plan for you.

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Window cleaning business plan

With increasing demand for cleaning services and low startup costs, starting a window cleaning business is a lucrative and rewarding business.

Anyone can start a new cleaning business, but the catch is to make it successful. You will need a detailed business plan for raising funds, applying for loans, and scaling it to be successful.

Need help writing a business plan for your window cleaning business? You’re at the right place. Our window cleaning business plan template will help you get started.

Free Business Plan Template

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How to Write a Window Cleaning Business Plan?

Writing a window cleaning business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business

Start your executive summary by briefly introducing your business to your readers.

This section may include the name of your window cleaning business, its location when it was founded, the type of window cleaning business, etc.

Market Opportunity

Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.

Products and Services

Highlight the window cleaning services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies

Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.

Financial Highlights

Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.

Call to Action

Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description

Describe what kind of window cleaning company you run and the name of it. You may specialize in one of the following window-cleaning businesses:

• Residential window cleaning business
• Commercial window cleaning business
• Interior and exterior business cleaning business
• Specialized stain removal

Describe the legal structure of your window cleaning company, whether it is a sole proprietorship, LLC, partnership, or others. Explain where your business is located and why you selected the place.

List the names of your window cleaning company’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.

Mission Statement

Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.

Business History

If you’re an established window cleaning service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target Market

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Target market for ClearView Window Solutions

ClearView Window Solutions aims to target a diverse range of customers in the residential, commercial, and industrial sectors, primarily located in the bustling city of Los Angeles, California.

In the residential sector, homeowners and tenants seeking professional window cleaning services to enhance the appearance of their homes will be a key target.

ClearView will also cater to the commercial sector, including businesses, offices, and storefronts looking for regular window maintenance to create a positive and inviting atmosphere for customers.

Moreover, the industrial sector, encompassing factories and manufacturing facilities with large windows or specialized cleaning needs, represents another vital segment of ClearView’s target market.

Market size and growth potential

Describe your market size and growth potential and whether you will target a niche or a much broader market.

For instance, in 2022, 3 million people were working in the cleaning services industry in the United States, so imagine the revenue of this industry.

Competitive Analysis

Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your window cleaning services from them. Point out how you have a competitive edge in the market.

Market Trends

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

For instance, commercial window cleaning has a booming market; explain how you plan on dealing with this potential growth opportunity.

Regulatory Environment

List regulations and licensing requirements that may affect your window cleaning company, such as business registration, insurance, environmental regulations, state and federal regulations, etc.

Here are a few tips for writing the market analysis section of your window cleaning business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services

Mention the window cleaning services your business will offer. This list may include services like,

• Residential window cleaning
• Commercial window cleaning
• Skylight cleaning
• Pressure washing

Quality measures

This section should explain how you maintain quality standards and consistently provide the highest quality service.

It may include regular maintenance of equipment and cleaners and timely training for the cleaning staff.

Additional Services

Mention if your window cleaning company offers any additional services. You may include services like, solar panel cleaning, facade cleaning, mirror cleaning, interior glass cleaning, etc.

In short, this section of your window cleaning plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP)

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies. For example,

Unique selling proposition for ClearView Window Solutions

ClearView Window Solutions distinguishes itself in the window cleaning industry by providing unparalleled services and ensuring customer satisfaction at every turn.

Their team of highly skilled professionals is dedicated to delivering crystal-clear results, employing cutting-edge equipment, and adhering to heightened safety standards.

The company places a strong emphasis on environmental responsibility, utilizing eco-friendly cleaning solutions and methods to minimize its ecological impact. What sets ClearView apart is its commitment to customization, offering tailored service plans for residential, commercial, and specialty window cleaning needs.

Known for prompt and professional service, ClearView Window Solutions values transparency in pricing, ensuring clients receive fair and upfront cost estimates with no hidden fees. The company actively seeks customer feedback, maintaining a customer-centric approach to continuously improve its services.

Pricing Strategy

Describe your pricing strategy—how you plan to price your window cleaning services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers to your cleaning service.

Marketing Strategies

Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.

Sales Strategies

Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include direct sales calls,  partnering with other cleaning or housekeeping businesses, offering referral programs, etc.

Customer Retention

Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts on annual membership, personalized service, etc.

Overall, this section of your window cleaning business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your window cleaning business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training

Mention your window cleaning business’s staffing requirements, including the number of employees or cleaning staff needed. Include their qualifications, the training required, and the duties they will perform.

Operational Process

Outline the processes and procedures you will use to run your window cleaning business. Your operational processes may include sending quotations, scheduling appointments, site visits, training employees, and window cleaning.

Equipment & Machinery

Include the list of equipment and machinery required for window cleaning, such as ladders, scrapers, safety equipment, pressure washers, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your window cleaning business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO

Mention the founders and CEO of your window cleaning company, and describe their roles and responsibilities in successfully running the business. For example,

Key managers

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure

Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.

Compensation Plan

Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.

Advisors/Consultants

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your window cleaning services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement

Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.

Cash flow statement

The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.

Balance Sheet

Create a projected balance sheet documenting your window cleaning business’s assets, liabilities, and equity.

Break-even point

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal. This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs

Calculate costs associated with starting a window cleaning business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your window cleaning business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample window cleaning business plan will provide an idea for writing a successful window cleaning plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our window cleaning business plan pdf .

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Frequently asked questions, how do i write a good market analysis in a window cleaning business plan.

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry.

We can categorize the process of writing a good market analysis section into the following steps:

• Stating the objective of your market analysis—e.g., investor funding.
• Industry study—market size, growth potential, market trends, etc.
• Identifying target market—based on user behavior and demographics.
• Analyzing direct and indirect competitors.
• Calculating market share—understanding TAM, SAM, and SOM.
• Knowing regulations and restrictions
• Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

How detailed should the financial projections be in my window cleaning business plan?

The level of detail of the financial projections of your window cleaning business may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a window cleaning business plan include?

The following are the key components your window cleaning business plan must include:

• Executive summary
• Business Overview
• Market Analysis
• Products and services
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

Can a good window cleaning business plan help me secure funding?

Indeed. A well-crafted window cleaning business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

What's the importance of a marketing strategy in a window cleaning business plan?

Marketing strategy is a key component of your window cleaning business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

• It provides your business an edge over your competitors.
• It helps investors better understand your business and growth potential.
• It helps you develop products with the best profit potential.
• It helps you set accurate pricing for your products or services.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Cleaning Business Plan Template (+Free PDF Download)

Read Time 8 minutes

Author Joanne Bratton

Published March 29, 2024

Download the Guide

Table of Contents

Executive summary: Setting the foundation

Industry analysis: understanding the market landscape, marketing plan: promoting your cleaning services, financial plan: estimating costs and projections, operations plan: running a thriving cleaning company, set up your commercial cleaning business for success.

A commercial cleaning business plan can kickstart a new endeavor or clear the way for growth for an existing enterprise.

Crafting a comprehensive commercial cleaning business plan is pivotal to starting a new venture or fostering significant growth in an existing service. A well-structured business plan becomes a cornerstone for:

Making informed decisions

Setting objectives

Navigating the competitive commercial cleaning market

A cleaning company business plan isn’t a one-and-done task. You should regularly review and revise your business plan to evolve as your company grows to reflect your current vision, market, and financial targets.

This template provides a sample to help create a business plan.

An executive summary is an overview of your entire business plan.

While the executive summary is the first section of a business plan, most business owners find it makes sense to write it last. The executive summary often is one to two pages, but you should keep it as short as possible.

Essential components of an executive summary include:

Mission statement: Defines your company's mission, vision, and core values.

Company overview: Write a company description of services, locations, and number of cleaning staff. Include a short history of how the business started, names of owners, and business growth milestones.

Market synopsis: Provide an overview of your market, mentioning your commercial cleaning business's size and competitive advantages.

Financial elements: Summarize your business financials, including sales, profits, and projections for one to two years.

Future objectives: Outline your company’s plans for growth, such as offering new services, adding verticals, or expanding your service area.

Your executive summary must be clear and concise. If you’re seeking funding for your small business, the executive summary should demonstrate your cleaning company’s value to potential investors.

An industry analysis identifies the potential market for your commercial cleaning or janitorial services. This involves defining and comprehending key elements such as:

Target customers

Competition

Cleaning industry trends 

Customer’s changing demands

Customer analysis

Commercial cleaning companies perform a customer analysis to understand and meet customer needs. This research-based process identifies your potential client base's demographics, values, and behaviors.

To perform a customer analysis:

Gather information about your target market through your existing customer data, industry research, online tools such as Google Analytics, and social media surveys.

Segment your customers based on similar demographics, traits, preferences, and pain points.

Create customer personas, or fictional profiles, of your target customers and their specific needs.

Leverage your customer analysis to inform business services, products, and prices.

Customer relationship management (CRM) software assists market analysis by providing invaluable information about your customers and their buying journeys.

→ Aspire commercial cleaning business software helps businesses connect the dots with real-time customer data, feedback, and analysis. 

CRM data empowers companies to retain existing customers and expand their customer base by cultivating strong relationships with prospects and customers through:

Efficient communication

Personalized offers

Proactive support to address potential issues before they escalate

Competitor analysis

A competitive analysis identifies the competitors in your market. It helps you understand market demand and gives your business a competitive edge.

For instance, if you plan to specialize in carpet cleaning or window cleaning, you’ll want to know if competitors offer these services and what they charge.

Steps to perform a competitor analysis include:

Identify and gather information about your competitors.

Evaluate competitors’ services, service areas, prices, promotions, reputation, sales tactics, marketing strategies, target audience, and online presence.

Analyze the strengths and weaknesses of your business.

Develop sales, marketing, and pricing strategies to gain a competitive advantage.

Once you know your customers and competitors, these assessments will help you develop effective marketing campaigns.

While a service business plan template provides a guideline for developing a marketing plan , it’s crucial to identify your company’s marketing goals and include methods to measure outcomes.

An effective marketing plan includes the following components:

Market research: Know your audience, their preferences, and their preferred online channels.

Marketing objectives: What do you want to accomplish? Increase cleaning contracts? Generate leads? The more specific your objectives, the better.

Marketing strategies: The marketing channels you use depend on your target audience. The most effective marketing campaigns use an omnichannel approach to share a consistent message online and offline.

Pricing strategy : A cleaning service pricing strategy should cover costs and include an appropriate profit margin. Your target market preferences and competitor pricing should also be factored into your pricing strategy.

Marketing budget: Determine the percentage of revenue for your marketing budget. Focus on the channels that deliver the best return on investment (ROI). You can adjust your budget depending on objectives, channels, and results.

Key performance indicators (KPIs): Measure marketing effectiveness with KPIs. These could include conversion rate, customer acquisition cost, cost per lead, customer lifetime value, and overall ROI. Track KPIs to make better marketing decisions and improve your ROI.

Review your marketing plan annually. Some businesses review their marketing strategy and budget quarterly to adjust as needed.

A solid financial plan ensures your commercial cleaning business doesn’t just stay afloat but thrives.

To get funding for business operations, you’ll need a realistic estimate of: 

Initial startup costs

Ongoing operational expenses

Financial projections 

A comprehensive, realistic financial plan shows potential partners and investors the value of your company and outlines business growth.

→ Include graphs and visuals in your financial plan to break down the numbers and easily communicate business information.

If you struggle with financial planning or creating budgets and forecasts, consider hiring a professional financial advisor.

The right business management software makes collecting accurate data in your initial months much easier to ensure your initial estimate and projections are sound. 

→ The earlier you can adjust operations and pricing to maintain profitability, the quicker you can set and achieve new goals.

The following sections provide more detail about key areas of a financial plan.

Calculating initial startup costs

Initial startup costs cover one-time expenses for a new cleaning or janitorial business.

While startup expenses vary based on several factors, the average cleaning service spends $3,500 on startup costs .

Startup costs may include:

Legal fees: If you seek the advice of legal professionals, you’ll need to budget for legal expenses.

Business licenses and permits: Check on local regulations because you may need to register in additional states if your business performs work or hires employees from another state.

Cleaning equipment: Equipment such as floor buffers, vacuums, brooms, mops, cleaning supplies , cleaning products, and other specialty equipment.

Office space and equipment: Property purchase or rental deposit for an office space and technology costs.

Company vehicles: Depending on the size of your company, you may use a fleet of branded company vehicles.

Operational software : Instead of implementing siloed solutions for different aspects of your business, look at comprehensive software capable of scaling with you as you build. 

You’ll also want to consider additional marketing and advertising dollars to spread the word about your business.

A clear understanding of operational expenses ensures you correctly price cleaning jobs and target realistic revenue goals.

Recurring expenses are costs you pay regularly to keep your business running. Ongoing expenditures include:

Employee payroll and benefits

Mortgage or rental payments

Office utilities

Business insurance

Vehicle insurance

Cleaning products and supplies

Equipment maintenance

Technology subscriptions

Some expenses may be fixed, such as the mortgage payment, while others may be variable, such as the cost of cleaning products. 

Follow a budget, use best-practice accounting procedures, and track expenses to make needed financial adjustments.

Aspire’s comprehensive business management software collects financials above the gross margin line and pushes them in a one-way data sync to your accounting platform so you have clean, accurate data to inform your business plan updates. 

Financial projections and realism

Financial projections predict business revenue over a certain period. Data-backed financial plans drive better business decisions and help you plan for the future.

A startup cleaning business uses projected financial statements to determine future revenue and expenses. Industry and market analysis data can provide a starting point. In the case of an established cleaning business, use your historical data to project a percentage of financial growth.

To create a financial projection, you’ll need the following financial statements:

Income statement: An income statement, or profit and loss statement (P&L), shows your income and expenses. Your income statement should cover one year.

Cash flow statement: This statement projects all incoming and outgoing expenses for one year. A break-even analysis shows you how much revenue you need to break even with your expenses.

Balance sheet: This document lists business assets and liabilities and shows a summary of a business at present. 

In financial projections, accuracy is key. You don’t want to inflate your numbers, fail to reach your goals, or underestimate and miss out on growth opportunities.

As your business continues to operate, it’s important to use the right software to capture accurate financial data to achieve financial objectives and increase the accuracy of future projections. 

Aspire commercial cleaning business software integrates purchasing, invoicing, accounting, and payroll for full financial visibility. Robust reporting allows you to drill into sales, financials, job costs, and KPIs.

With real-time data , you gain deeper insight into business performance and can develop more effective business growth strategies.

A business operations plan outlines how your company will deliver high-quality service and achieve operational goals.

As you create an operations plan, involve your management team for ideas and input. After all, your managers are the ones who provide on-the-job oversight and remain accountable for operational goals.

An operations plan includes these elements:

Determine operational goals: Set business and departmental  goals. For instance, you could set a goal to increase annual revenue by 20% or a sales goal of 10 new cleaning contracts monthly.

Create roles and job descriptions: Clearly define the roles and responsibilities of each position. This ensures accountability and the ability to measure performance.

Plan the how-tos: Detail business processes and workflows in every department so your team delivers consistent, efficient results. This includes investing in commercial cleaning business software to centralize data and streamline operations.

Track performance: Set KPIs to measure short-term goals and identify areas for improvement. Operational KPIs measure the performance of your operations, such as average contract amount, contract renewal conversion rate, closing percentage, and gross profit percentage by department. 

Aspire provides user-based dashboards so every role can see the KPIs relevant to their short- and long-term goals. Having accurate, real-time information fuels responsive management, building ongoing growth momentum.

Commercial cleaning business owners who optimize operations experience the greatest profitability and growth. Aspire commercial cleaning business software provides seamless workflows in every area of business, including:

Crew management

Job costing

Equipment and supply management

Streamlined processes reduce waste, increase efficiency, and improve performance in your operations.

Creating a thorough commercial cleaning business plan sets the stage for business growth. But successful results rely on how well you execute your plan.

Aspire commercial cleaning business software provides industry-specific management tools to empower business owners to take control of operations. From simplified scheduling to accepting customer credit card payments online, Aspire’s advanced features give cleaning contractors full visibility into business operations and finances.

To get your business plan off the ground, implement the right tools to improve business and boost year-over-year growth.

Ready to see what Aspire can do for you? Request a demo to see Aspire features in action.

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How To Write a Window Cleaning Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for window cleaning businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every window cleaning business owner should include in their business plan.

Download the Ultimate Cleaning Business Plan Template

What is a Window Cleaning Business Plan?

A window cleaning business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Window Cleaning Business Plan?

A window cleaning business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Window Cleaning Business Plan

The following are the key components of a successful window cleaning business plan:

Executive Summary

The executive summary of a window cleaning business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your window cleaning company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your window cleaning business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your window cleaning firm, mention this.

Industry Analysis

The industry or market analysis is an important component of a window cleaning business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the window cleaning industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a window cleaning business may include:

• ​​ Homeowners
• Commercial businesses (e.g., office buildings, retail stores, restaurants)
• Industrial facilities (e.g., warehouses, factories)

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or window cleaning services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Service : Detail your service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your window cleaning business via word-of-mouth marketing.

Operations Plan

This part of your window cleaning business plan should include the following information:

• How will you deliver your service to customers? For example, will you do it in person?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a window cleaning business include reaching $X in sales. Other examples include adding a certain number of new customers or expanding to a new location.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific window cleaning industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Window Cleaning Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Window Cleaning Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup window cleaning business.

Sample Cash Flow Statement for a Startup Window Cleaning Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your window cleaning company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any startup window cleaning company. If you are searching for funding or investors, a business plan is an absolute must. Even if you do not need financing, a business plan can still be a helpful tool to keep you on track as you grow your company.  

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Window Cleaning Business Plan Template PDF

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How to write a business plan for a window cleaning company?

Putting together a business plan for a window cleaning company can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing window cleaning company, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a window cleaning company?

• What information is needed to create a business plan for a window cleaning company?
• How do I build a financial forecast for a window cleaning company?

The written part of a window cleaning company business plan

• What tool should I use to write my window cleaning company business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a window cleaning company business plan is so crucial.

To have a clear roadmap to grow the business

Running a small business is tough! Economic cycles bring growth and recessions, while the business landscape is ever-changing with new technologies, regulations, competitors, and consumer behaviours emerging constantly.

In such a dynamic context, operating a business without a clear roadmap is akin to driving blindfolded: it's risky, to say the least. That's why crafting a business plan for your window cleaning company is vital to establish a successful and sustainable venture.

To create an effective business plan, you'll need to assess your current position (if you're already in business) and define where you want the business to be in the next three to five years.

Once you have a clear destination for your window cleaning company, you'll have to:

• Identify the necessary resources (human, equipment, and capital) needed to reach your goals,
• Determine the pace at which the business needs to progress to meet its objectives as scheduled,
• Recognize and address the potential risks you may encounter along the way.

Engaging in this process regularly proves advantageous for both startups and established companies. It empowers you to make informed decisions about resource allocation, ensuring the long-term success of your business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your window cleaning company's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your window cleaning company business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your window cleaning company's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

Whether you are a startup or an existing business, writing a detailed window cleaning company business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your window cleaning company has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a window cleaning company, let's take a look at what information is needed to create one.

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Information needed to create a business plan for a window cleaning company

Drafting a window cleaning company business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a window cleaning company

Carrying out market research before writing a business plan for a window cleaning company is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

You may find that customers in your area prefer a more eco-friendly approach to window cleaning. You could discover that customers want faster turnaround times for window cleaning services.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your window cleaning company.

Developing the sales and marketing plan for a window cleaning company

Budgeting sales and marketing expenses is essential before creating a window cleaning company business plan.

A comprehensive sales and marketing plan should provide an accurate projection of what actions need to be implemented to acquire and retain customers, how many people are needed to carry out these initiatives, and how much needs to be spent on promotions, advertising, and other aspects.

This helps ensure that the right amount of resources is allocated to these activities in order to hit the sales and growth objectives forecasted in your business plan.

The staffing and equipment needs of a window cleaning company

Whether you are at the beginning stages of your window cleaning company or expanding its horizons, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is vital to ensure your business's success.

To achieve this, both the recruitment and investment plans must align coherently with the projected timing and level of growth in your forecast. It is essential to secure appropriate funding for these plans.

The staffing costs that a window cleaning company might incur could include salary payments to window cleaners, supervisors, and administrative staff. The company might also have to pay for employee benefits such as health insurance, vacation time, and sick leave. In addition, the company might have to pay for training and safety equipment for its window cleaners, such as ladders, scaffolding, and safety harnesses. The company might also have to pay for cleaning supplies and transportation costs for its window cleaners.

To create a financial forecast that accurately represents your business's outlook, remember to factor in other day-to-day operating expenses.

Now that you have all the necessary information, it's time to dive in and start creating your business plan and developing the financial forecast for your window cleaning company.

What goes into your window cleaning company's financial forecast?

The objective of the financial forecast of your window cleaning company's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a window cleaning company are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

Your window cleaning company forecasted P&L statement enables the reader of your business plan to get an idea of how much revenue and profits your business is expected to make in the near future.

Ideally, your reader will want to see:

• Growth above the inflation level
• Expanding profit margins
• Positive net profit throughout the plan

Expectations for an established window cleaning company will of course be different than for a startup. Existing businesses which have reached their cruising altitude might have slower growth and higher margins than ventures just being started.

The projected balance sheet of your window cleaning company

The balance sheet for a window cleaning company is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

• Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
• Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your window cleaning company's liquidity and solvency:

• Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
• Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your window cleaning company's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your window cleaning company has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your window cleaning company business plan.

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

• Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
• Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
• Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your window cleaning company business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a window cleaning company.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

This table helps size the investment required to set up the window cleaning company, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your window cleaning company business plan, let's have a look at the written part of the plan.

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The written part of a window cleaning company business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Throughout these sections, you will seek to provide the reader with the details and context needed for them to form a view on whether or not your business plan is achievable and your forecast a realistic possibility.

Let's go through the content of each section in more detail!

1. The executive summary

The first section of your window cleaning company's business plan is the executive summary which provides, as its name suggests, an enticing summary of your plan which should hook the reader and make them want to know more about your business.

When writing the executive summary, it is important to provide an overview of the business, the market, the key financials, and what you are asking from the reader.

Start with a brief introduction of the business, its name, concept, location, how long it has been in operation, and what makes it unique. Mention any services or products you plan to offer and who you sell to.

Then you should follow with an overview of the addressable market for your window cleaning company, current trends, and potential growth opportunities.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Finally, you should detail any funding requirements in the ask section.

2. The presentation of the company

The second section in your window cleaning company's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your window cleaning company to a third party financier, you could emphasize the potential for growth in the region. You may point out that the area is a growing metropolitan area, with a rising population and increasing demand for services like window cleaning. You could also mention that the area has a large number of businesses that would benefit from the services provided by your company. Additionally, you might discuss how the area has a diverse economy, which could provide potential customers for your company. Finally, you could highlight the area's accessibility, noting that it has good transportation and infrastructure, making it an attractive place to do business.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your window cleaning company business plan should include a detailed description of what your company sells to its customers. 

For example, your window cleaning company can offer customers the cleaning of windows both inside and outside, window frame cleaning, and the cleaning of screens and window sills. By offering these services, customers can have their windows in top condition and see the world with crystal clear clarity. Additionally, they can also have the peace of mind that their windows and frames are free from dirt, dust, and debris, which can be both aesthetically pleasing and a hygienic benefit.

The reader will want to understand what makes your window cleaning company unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When you present your market analysis in your window cleaning company business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your window cleaning company, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your window cleaning company aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include homeowners living in a metropolitan area. This segment might require frequent window cleaning services due to the high levels of air pollution in the city. Additionally, these homeowners may have difficulty cleaning their own windows due to their busy schedules.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your window cleaning company.

5. The strategy section

When writing the strategy section of a business plan for your window cleaning company, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your window cleaning company could face a variety of risks. For example, there is always a risk of injury to employees while they are on the job. Working at heights may increase the likelihood of an accidental fall, and employees may also suffer injuries from improper use of tools and equipment. Additionally, your window cleaning company may be exposed to legal risks. For instance, if the company fails to meet safety requirements or falls short of industry regulations, it may face legal repercussions. Furthermore, if the company fails to adhere to customer contracts, it could result in a breach of contract lawsuit.

6. The operations section

The operations of your window cleaning company must be presented in detail in your business plan.

Begin by addressing your staff, specifying the main roles and your recruitment plan to support the anticipated growth. Outline the qualifications and experience needed for each role and discuss your recruitment strategies, which may involve using job boards, referrals, or headhunters.

Next, clearly state your window cleaning company's operating hours, allowing the reader to gauge the adequacy of your staffing levels. Additionally, mention any considerations for varying opening times during peak seasons and your approach to handling customer queries outside regular operating hours.

The key assets and intellectual property (IP) required to run your business should also be highlighted. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, ensure they are well-documented in this section.

You could have key assets such as a reliable fleet of vehicles and professional window cleaning equipment. This may be crucial to ensuring the efficient and successful delivery of services. Additionally, you might have intangible intellectual property such as a well-developed brand, customer relationships, and a network of contacts that could be beneficial to the growth of the company.

Finally, provide a comprehensive list of suppliers you intend to collaborate with, along with a breakdown of their services and main commercial terms, such as price, payment terms, break clauses and contract duration. Investors often seek insight into the reasons behind your supplier choices, which may include a preference for higher-quality products or established relationships from past ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a window cleaning company business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my window cleaning company's business plan?

There are two main ways of creating your window cleaning company business plan:

• Using specialized business planning software,
• Hiring a business plan writer.

Using an online business plan software for your window cleaning company's business plan

Using online business planning software is the most efficient and modern way to create a window cleaning company business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

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Hiring a business plan writer to write your window cleaning company's business plan

Outsourcing your window cleaning company business plan to a business plan writer can also be a viable option.

These writers possess valuable experience in crafting business plans and creating accurate financial forecasts. Additionally, enlisting their services can save you precious time, enabling you to concentrate on the day-to-day operations of your business.

It's important to be mindful, though, that hiring business plan writers comes with a cost. You'll be paying not just for their time but also for the software they use, and their profit margin.

Based on experience, a complete business plan usually requires a budget of at least £1.5k ($2.0k) excluding tax, and more if revisions are needed after initial meetings with lenders or investors - changes often arise following these discussions.

When seeking investment, be cautious about spending too much on consulting fees. Investors prefer their funds to contribute directly to business growth. Thus, the amount you spend on business plan writing services and other consulting services should be negligible compared to the amount you raise.

Another aspect to consider is that while you'll receive the output of the business plan, you usually won't own the actual document. It will be saved in the consultant's business plan software, which will make updating the plan challenging without retaining the consultant on a retainer.

Given these factors, it's essential to carefully weigh the pros and cons of outsourcing your window cleaning company business plan to a business plan writer and decide what best suits your business's unique needs.

Why not create your window cleaning company's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a window cleaning company business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my window cleaning company business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

• Word processors don't include instructions and examples for each part of your business plan
• Word processors don't update your numbers automatically when they change in your forecast
• Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a window cleaning company business plan for some entrepreneurs, it is by far not the best or most efficient solution.

• Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
• A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
• A business plan has 2 main parts: a financial forecast outlining the funding requirements of your window cleaning company and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your window cleaning company business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

• How to write a business plan to secure a bank loan?
• Key steps to write a business plan?
• Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing a window cleaning company? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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• Window Cleaning Business Plan
• Starting Your Business

A good business plan is a crucial element in running any successful business. This provides an outline of goals for the business, as well as a plan for achieving each of those goals over time. A business plan may indicate dreams of expanding in the future, or it may simply show how the business will turn a profit year after year.

The tips below will guide you in creating a window cleaning business plan so you can start off on the right track.

The Basics Of A Business Plan

Formal business plans can range greatly in size, complexity, and timeframe. You may not need to write out a formal business plan for your window cleaning business , but it is a good idea to understand the basic components of one. These include:

• Executive Summary: Outline the purpose of the business – in this case window cleaning – and important highlights from the rest of the plan.
• Products And Services: Provide a detailed overview of the window cleaning services you plan to offer.
• Target Market: Identify your audience. If you plan to specialize in residential or commercial window washing , you will want to state that in this section.
• Marketing Plan: Explain how you plan to promote your services in your community, such as business cards , internet marketing , or business relationships .
• Financial Goals: Explain where you see your profits being at various milestones in the future.
• Expansion Goals: If you plan to expand the business in the future, explain how that process would come about.

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Using a window cleaning business plan effectively.

Having a business plan won’t do you any good if you don’t put it into action. This should be a timeline of goals that you strive to achieve in your business. If you exceed your goals, that is even better. Set short-term and long-term goals that you want to meet, with the shorter ones working toward the longer ones. As you tick off each goal in your checklist, you will find your business growing like you never thought possible.

Modifying Your Business Plan Over Time

Most businesses experience some sort of setback in their first few years of operation. If you are unable to achieve your original goals, modify your business plan to come up with new, more reachable expectations. If you decide to work in a different market (like switching from residential to commercial window cleaning), you may need to restructure your plan to reflect the new vision. Continually expand on and improve your business plan to keep your business growing strong. Window Academy is here to put you on the path to success.

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• Residential Window Cleaning Business
• Start A Commercial Cleaning Service
• Window Cleaning Business Start Up
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How to Start a $100K/Month Window Cleaning Business

• 4 weeks ago

If you’re considering getting into the field, you’ll want to hear what Martin Skarra has to say about how to start a window cleaning business.

Martin decided he wanted to buy a window cleaning business for around $400K, and a year later, he doubled the company’s revenue. In this helpful how-to, he shares his business, marketing, and communication strategies for running a successful window cleaning business.

Case Study: Seattle Window Cleaning

Learn how to start a cleaning company, learn about the window cleaning industry, step 1. write a window cleaning business plan, step 2. register the window cleaning business, step 3. get a window cleaning business license, step 4. get business insurance, step 5. open a business bank account, step 6. create a pricing guide, step 7. buy window cleaning supplies, step 8. market your window cleaning business, step 9. provide window cleaning services.

Martin Skarra graduated from business school and wanted to buy a business. He started looking for a service company that was already successful but provided opportunities to improve.

He spent 18 months looking for a small business opportunity that had opportunities to improve branding, adopt technology, and increase profitability. That’s when he found Mercer Island Window Cleaners. He bought it for $400K and started making changes.

First, Martin changed the business name from Mercer Island Window Cleaners, among other brands the company operated under, to Seattle Window Cleaning. This single change helped improve the company’s rank on search engines, jumping to the top three with more than 1,000 searches per month.

He updated the website, automated the business, improved the marketing, and hired more people. These changes helped him double the revenue in less than a year.

Watch his story below:

Does Martin’s story inspire you to be your own boss and start a window-washing company?

Starting a window washing business or any cleaning business can be a high-paying endeavor, but most business owners spend a lot of time and energy learning on the job.

What if you could skip all the guesswork and get straight to making money?

We partnered with Cristobal Mondragon to create a cleaning business course that gives you everything you need to start cleaning business operations. We’re so confident you’ll love the full course that we provide a 90-day refund policy.

Check out our FREE cleaning business course to get a preview of what you’ll learn.

How much do window cleaners make?

According to the Bureau of Labor Statistics , window cleaners typically get paid between $12 and $29 hourly, or a salary of $25,950 to $58,780 per year.

You might pay your window washing employees by the job, by the hour, or commission. In 2022, Martin told us:

“The guys make $12 base pay, and then they get 15% commission above that. So if they do a $100 job, they get $15. The guys are making between $35 and $40.”

If you want to know how much you can make by starting a window cleaning business, keep reading.

How much do window washing business owners make?

Most window washing business owners pay themselves a salary, which is approximately $100K per year, according to the Bureau of Labor Statistics . You can pay yourself less if you make less, but the IRS likes going after business owners who don’t pay themselves a competitive wage.

While many local window cleaners don’t make that much, starting a window-washing business can be pretty profitable. Martin told us:

“I have about 20% to 25% profit margins but am reinvesting for growth.”

That means he could be making as much as $22,500 per month. Sound good? Learn more about starting your own window cleaning business.

How much does it cost to start a window cleaning business?

As long as you have the vehicle, starting a window cleaning company costs under $1K. All you need to start a window cleaning business is:

• Window cleaner
• Extension pole
• Business license
• Limited liability company (LLC) or other business structure

If you have to buy a vehicle, you can still do it for under $5K. Martin took a different route and found a great window cleaning business opportunity. He told us:

“I paid around $400K for the business, but the beauty of the U.S., you have something called SBA loans, which are loans from a commercial bank guaranteed by the Small Business Administration. And they let you buy a business with up to 90% leverage.”

His down payment was around $40K.

Now that you understand the financials, let’s look at how to start a window washing business.

How to Start a Window Cleaning Business

You will need to follow a seven-step process to start your own window cleaning business.

According to Harvard Business Review , taking the time to write a business plan increases the probability of success by 16%. A business plan is normally required to take out SBA loans, too.

To write a window cleaning business plan, you’ll want to:

• Brainstorm cleaning business ideas.
• Establish goals for your business.
• Create a budget.
• Create your pricing strategy.
• Write your marketing plan.

Check out our interview with Mike Andes, a successful business owner and franchisor, about writing a business plan.

Let’s start by discussing business ideas.

Brainstorm Cleaning Business Ideas

Window cleaning businesses typically have three types of window washing clients they accept:

• Residential clients: Residential window cleaning services focus on a target market, typically homeowners in zip codes with high median wages.
• Commercial clients: Small business owners and building owners often look to commercial window cleaning services. You may focus on buildings like offices, shopping malls, hotels, and apartment complexes.
• High-rise clients: A high-rise window cleaning company operates on skyscrapers and has more safety and insurance requirements than other types of window washers.

Since residential and commercial window cleaners have fairly similar requirements, many businesses will accept both commercial and residential clients. Check out our blog about more cleaning business ideas here .

Once you decide what your business is going to focus on, you need to establish your goals.

Establish Goals for Your Cleaning Business

Every business owner has different goals for their window washing business. The average revenue per employee across the industry is only around $67K, so you probably aren’t going to make $1M per year as a single-person business.

You should consider:

• How much do you want to earn?
• Do you want to be a home-based office or rent office space?
• How wide of a service area do you want to serve?
• When you’re ready to retire, do you want to be able to sell the business or pass it on to your kids?
• Do you want the business to be in a single location, or would you like to expand through corporate-owned stores or franchising?
• Do you want to hire employees?

You’ll want to document all this early because they will impact your pricing guide, insurance, software requirements, marketing, business licenses, and practically every decision you make when opening your own business.

Create a Budget for the Window Washing Business

You’ll need a budget to run your window cleaning business successfully. Martin told us:

“I’m hoping long term, [margins] are gonna be in the 20% to 25% range. So that’s roughly a third, 35%, 40% is gonna be your technicians, and then there’s another, roughly 30% in the overhead and insurance.”

The breakdown would look something like the table below for a solo entrepreneur. Just multiply the highlighted cells by the number of employees to alter projections when you hire employees.

Create Your Pricing Strategy

You’ll need to figure out how much to charge for window cleaning. You can quote bids for potential customers using the following business models:

• Per Pane: This business model uses the number of window panes to establish how much to charge. The window cleaning cost will normally be $4 to $15 per window.
• Square Footage: Some residential window cleaning companies charge based on the square footage of the windows or the home. These are good for tract homes where cleaning windows doesn’t require a lot of guesswork.
• Time and Materials: This business model is good for commercial properties and custom homes because you can estimate based on factors like ladders, screens, and other features. Companies normally charge $80 to $150 per hour.

Most small businesses call around to figure out what the local market normally charges.

Seattle Window Washing uses a tool called ResponsiBid that makes it easier to provide instant quotes, but BookingKoala ’s layout is better (in my opinion) and the cost is less. Chris discusses it in our blog about how to start a cleaning company

Write Your Marketing Plan

Now it’s time to establish how you’re going to market your business. You should establish:

• Marketing channels you want to use: Digital, print, radio, and TV are all options. Most opt for digital and limited print.
• Monthly marketing budget: How much do you want to spend on marketing, including blogs, ads, and print media?
• Physical products to market your business: You’ll want vehicle signs, business cards, and door hangers. Some people also use mailers.

Martin told us:

“When we’re at a house, the neighbors get a card in the mail afterwards and it says, ‘Hey, we’re just cleaning the neighbor’s windows, we’d love to do some work for you too!’”

Learn more about finding cleaning customers here .

You’ll need to choose a business name and register the business. Check that the name is available as a web domain, social media handle (on all platforms), trademark, and as an actual business name.

Two common business structures are LLCs and corporations. Both have their benefits, which you can read about in our business structure guide . Make sure to talk to a business attorney before you register.

You’ll also need to get tax permits and an Employer Identification Number (EIN) from the Internal Revenue Service.

You’ll need to look up your local county clerk or business license department to verify what business licenses you’ll need. Licensing requirements vary by location, but common requirements are:

• General liability insurance
• Workers compensation insurance
• Security bonds
• A licensing fee

The window cleaning license cost will normally be between $100 and $500 , but I have seen some locations where a business license costs a percentage of the previous year’s or quarter’s revenue.

If your location requires insurance, you’ll need to get it before the license.

Check out our blog on how to get a cleaning business license . We even walk you through how to get your EIN from the IRS.

You may need to get insurance before you offer window cleaning services. Even if insurance for window cleaners is not required, you should protect your business assets. I normally suggest Simply Business because they are quick, easy, and affordable. They compare window cleaning insurance for most types of business insurance, including:

• Professional liability
• Business owner policies
• Auto insurance
• Workers’ compensation

Make sure you get insurance that will protect your personal and business assets.

You’ll want to keep your business and personal assets separate. Business expenses are tax-deductible, but personal expenses are not. A business bank account makes it easy to keep personal assets separate from your business expenses. Apply online or at your local credit union.

Small banks tend to have better approval rates than major banks when you apply for a business loan, so start building a relationship early.

Most window cleaners will also want a business credit card to pay for overhead costs like gas and cleaning solutions. If the bank approves you at the same time you open your bank account, you’ll be able to use it for start-up costs.

You’ll need to make it easy to provide price quotes to potential clients. Customer service representatives and your window cleaning team will benefit from having an easy way of providing estimates.

This is especially critical if you provide other services to existing customers. Martin told us:

“Window cleaning is super seasonal. We do that in the summer and then trailing into September. Late August, it starts to quiet down quite a bit.”

They also offer gutter cleaning, roof cleaning, power washing, and Christmas light installation to provide year-round services for their target audience.

You might want to consider a similar approach to build relationships with existing and potential clients. It will help cover overhead costs during slow months. Check out our cleaners pricing guide for inspiration.

As mentioned previously, you should consider Responsibid or BookingKoala, but you can also use an Excel spreadsheet and script to provide window cleaning job quotes.

Check out our 7-Figure Cleaning Business Blueprint course to get the business skills, systems, and processes you need to run a profitable cleaning company. It will make day-to-day operations way easier.

You can buy window cleaning supplies on Amazon. You’ll want to get:

• Cleaning solution

Window cleaning equipment might also include a pressure washing setup .

Check out our window cleaning business start-up kit on Kit . Combine it with the pressure washing kit for diversified revenue streams and power window washing capabilities.

Martin told us he attempted every type of marketing and found three that work well.

• Referral programs
• Send a mailer to five neighbors of each customer

He explained:

“I spend about $3,000 per month [on marketing]. We just use regular Google Ads. And then we also do a five-round automated with the cards that go out and to all the neighbors. When we’re at a house, the neighbors get a card in the mail afterwards.”

Check out our cleaning course to get templates for mailers, automations, and ad platforms.

You might also want to create social media accounts and join local business directories, like Angi (formerly Angie’s List), Yelp, and Thumbtack. These provide leads and add to your authority.

You’ve started a window cleaning business, but now it’s time to serve customers. If you offer other services like pressure washing, offer this to your customers to increase the revenue per trip. You already use similar cleaning solutions and towels—cleaning tools are pretty interchangeable.

Be careful when cleaning window panes. If you accidentally break a window pane, immediately pay for someone to come out and fix it. Accidents happen, but a quick, honest response can help build a good reputation even when you have accidents.

Now you know how to open a window cleaning business. We discussed how Martin runs his home window cleaning company and what to expect when you enter the industry.

Local service businesses, like window cleaners, can serve both residential and business customers to make a great living. To make a window cleaning business profitable, don’t offer $99 window cleaning unless you are in a place with a low cost of living. Window cleaning jobs require time and money, and you need to make money to stay afloat.

How much is window cleaning in your area?

Brandon Boushy

Brandon Boushy lives to improve people’s lives by helping them become successful entrepreneurs. His journey started nearly 30 years ago. He consistently excelled at everything he did, but preferred to make the rules rather than follow him. His exploration of self and knowledge has helped him to get an engineering degree, MBA, and countless certifications. When freelancing and rideshare came onto the scene, he recognized the opportunity to play by his own rules. Since 2017, he has helped businesses across all industries achieve more with his research, writing, and marketing strategies. Since 2021, he has been the Lead Writer for UpFlip where he has published over 170 articles on small business success.

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How to Start a Window Cleaning Business

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If you’re an ambitious entrepreneur looking to start a business of your own, consider a window cleaning business. There is a demand for window cleaners among commercial and residential markets. In fact, some estimates show the window cleaning business is worth over $40 billion per year in the U.S. alone.

On top of that, a window cleaning business offers several advantages. First, you get to be your own boss. You have access to repeat clients—windows need regular cleaning, after all. Plus, there is a low capital requirement to get started, overhead costs are nominal, and scaling is possible.

If you want to learn how to start your own window cleaning business, keep reading for our step-by-step guide.

How to start a window cleaning business in 7 steps

What do you need to start a window cleaning business? Below, we’ll break down everything you need to know.

Step 1: Write your business plan

Learning how to start a window-washing business, like any business, starts with writing a business plan . Your business plan will ensure that you’re accomplishing the right things in the right order when starting your business. Here are some points to get you started:

Choose a target market

For window cleaning businesses, you can serve commercial and residential clients, including:

Storefronts

Government buildings

College universities

Car dealerships

Restaurants

Multi-story buildings

Apartment buildings

Condo complexes

Whether you want to learn how to start a commercial window cleaning business or how to start a residential window cleaning business is up to you. While you don’t necessarily need to limit yourself to one or the other, you do need to make sure there is a need for your business—that the market isn’t already saturated—and that you know who your target audience is.

Conducting a market analysis —a crucial part of your business plan—will help you answer the above questions and set your window cleaning business up for success.

Consider joining a franchise

There are several advantages to joining a franchise, like access to business resources and a trusted brand. The top window cleaning franchises include:

Window Genie

Home Cleaning Centers of America

Squeegee Squad

Franchises, however, often carry a greater financial entry barrier than starting your own business. Window Genie, for example, charges an initial franchise fee starting at $33,000. You will also need a minimum net worth of $150,000 and at least $75,000 in liquid capital.

Of course, there are several advantages of franchising that help offset this cost, like joining a successful, established business; receiving ongoing training and support; and having a built-in customer base.

Create a business budget

Fortunately, the tools and supplies you need to start a window-washing business won’t break the bank, but you’ll still need to spend some money upfront. Here is a list of expenses and startup costs you’ll want to include when creating a business budget:

Gasoline and maintenance

Commercial vehicle (if you choose to buy one)

Cleaning business insurance

Microfiber cloths and towels

Cleaning tools (ladder, buckets, squeegees, water hoses, hard hats, extension pole, scraper, buckets)

Cleaning solution (both standard and eco-friendly)

Sales and marketing

Business licenses and permits

Invoicing software

Rent and utilities (if you rent office space)

Set up your base of operations

It’s common to start a window cleaning business from home. This can save on costs from renting office space—an attractive benefit for bootstrapping entrepreneurs on a budget.

If you decide to scale your business, you may want to rent a space to accommodate more employees. For example, you may hire customer service representatives and a dispatch team and have them operate from a centralized location.

While you may start small as a one or two-person team, this may be a possibility you’ll eventually factor into your business budget.

Separate your business and personal assets

There are several financial musts that any savvy business owner should follow. One of those is separating your personal and business assets. Here’s why you shouldn’t mix the two:

Tax Purposes: Tax season can be a headache, especially when your business and personal expenses are mixed. It’s easier to tally your tax write-offs when you draw a line between your personal and business assets

Personal Liability : This is critical if you register your business as an LLC or corporation. If you want to enjoy your personal liability protections, keep your personal and business assets separate. This protects your personal assets should you find yourself in a financial or legal dispute.

One way you can distinguish your personal and business assets is by opening a business checking account . Another way is to open a business credit card . Referencing your business expenditures is simple when you have a devoted credit card.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Step 2: Register your business

With all of this prep work done, you’re ready to make your business official—and legal. Follow these steps when registering your window cleaning business.

Choose a business name

The Small Business Administration has recorded 30.7 million small businesses within the U.S. That’s why a unique business name is critical when distinguishing your brand. When you’ve settled on a name that best represents your business, confirm its availability with your local Secretary of State's office and the U.S. Patent and Trademark Office .

Also, an online presence is almost a requirement in today’s digital age. Be sure to check if your domain name is available, as well. It will be important when you’re marketing yourself and ranking in local search results. Sites like Name.com or GoDaddy can verify the domain name’s availability.

Choose a business entity

Next, you need to choose your business entity. This is crucial, as it will affect how you file your taxes, your level of liability protections, how you structure your business, and more. It may be helpful to consult with a business attorney but here are the three most common business structures to get you started:

Sole proprietorship: Sole proprietorships are the simplest business structure to set up and operate. This simplicity, however, comes at a cost. You do not have any personal liability protections, should your business ever stumble into a legal or financial dispute. Your business taxes will also be filed on your personal return.

Limited liability company (LLC): You can form an LLC as an individual or with multiple partners. Unlike sole proprietorships, LLCs let you enjoy some personal liability protections. When filing your taxes, you can be taxed as a corporation or pass-through entity.

Corporation: Corporations tend to be popular among businesses that expect to grow aggressively. This independent entity offers liability protections and tax perks but at the cost of more paperwork, like writing bylaws and forming a board of directors.

Register for employer identification number (EIN)

As your business grows, you might hire more employees to handle the influx of client jobs. Before you do this, you must register for an employer identification number (EIN), which is used for tax filing. Securing one is a simple process and you can register online with the IRS.

Even if you don’t plan on hiring employees, though, you should still consider getting an EIN, as this will be used when you apply for a business credit card, business financing, and more.

Step 3: Price your services

Research the market and your competition when deciding how to price your services. You want to attract new clients without losing money on your services. Within the window cleaning industry, the standard way to charge is either per hour, per window pane, or per project.

Charge per hour

This method for charging is straightforward. You charge for the amount of time it takes to complete the job. Let’s say you charge $40 per hour and it takes you three hours to clean a two-story residential building. You’ve made $120 from that single project.

Charge per window pane

Another way to charge is by the number of window panes you clean. The standard rate is $2 to $7 per pane. Many window cleaners use this rate when charging for commercial clients—especially for jobs on multi-story buildings. For example, let’s say you charge $6 per pane and a building has 50 window panes. You can net $300 from that job.

Charging per window pane can sometimes be a more efficient way to charge, as it incentivizes speed. If you have skillful employees who can quickly clean windows without sacrificing quality, you can make more money by completing more jobs on a per-pane business model.

Charge per project

Depending on the job, it may make more sense to charge per project. If you’re working on a skyscraper, for example, you’ll want to charge more because you’re exposing yourself to the dangers of operating a scaffold. This would require more preparation and training than cleaning a ground-level home with a couple of windows.

Step 4: Obtain business permits, licenses, and insurance

Secure business permits and licenses

When operating a service-based business, there are certain state licenses and permits that you need to obtain. Window cleaning businesses may need to register for a state business permit, a window cleaning license, and more.

The exact documentation you’ll need will depend on the state and county in which you operate. There is no “blanket” license or permit for operating a window cleaning business. Be sure to check out your state’s business resources and consider working with a business attorney to make sure you’re covered.

Buy business insurance

As a window cleaning business owner, business insurance is worth investing in. Workers compensation and unemployment insurance will be required if you hire employees.

General liability insurance is also helpful because you’ll be working on private and commercial property. If anything breaks or is damaged while you’re on the job, you can rest easy knowing some of the costs are covered.

Step 5: Secure startup funding

Window cleaning has comparably low startup and overhead costs but you may need to secure funding if you’re renting an office, hiring employees, or joining a franchise. Here are some ways to secure the financing you need:

Apply for a business loan

When applying for a business loan , your first step is often with your bank. If this isn’t your first business and you have a successful financial history, you may find it easier to secure a traditional bank loan. If you have little to no experience, however, lenders can be quick to reject your loan application. If this is your situation, you can seek out alternative financing options, such as online lenders and SBA microloans that target newer entrepreneurs.

Self-finance your business

If you already have the financial means to start your window cleaning business, you can self-finance. Also called bootstrapping , this financing method should only be considered by those with financial discipline. After all, you are risking your personal cash reserves.

Still, with a window cleaning business, you can start with just a few thousand dollars. For that amount, you can enjoy full ownership of your business without worrying about repaying a loan plus interest rates.

Step 6: Market your window-washing business

Without a reliable way of securing incoming revenue, you’ll struggle with keeping your doors open for business. Here are a few ways you can find clients:

Cold calling

Even though many marketing tactics have moved online, cold calling still has its merits. You can immediately interact with your potential clients without waiting for an email response. You can also build rapport on a personal level—something hard to convey in an email.

When cold calling, don’t forget to follow up. Studies show that it takes five follow-up calls after the first meeting to close the sale. While you’re going down your list of prospects, remember to return to companies you’ve called earlier.

Rank for SEO

Using SEO to rank for local search results is one reason why you need a domain name and a dedicated business website. For service-based small businesses, ranking for local search terms like “window cleaning Ohio” is great for helping you find clients.

Getting your business on page one of Google’s search results may take time but it’s worth it. In addition to Google, remember to complete your business profile on Yelp. Your Yelp rating can be the deciding factor when a client is choosing between you and a competitor. And after you complete a job, encourage your satisfied customers to leave you a positive review. This will help your business gain credibility—and new clients.

Step 7: Prepare yourself for the day-to-day operations

If you’re starting your business with only yourself, expect to wear different hats. Here are some of the different responsibilities you can expect to fulfill during a typical work week:

Executing client jobs

Marketing your business

Maintaining inventory

Invoicing clients

Offering quotes

Scheduling appointments

As your business expands and brings in more revenue, you can hire employees to offset these responsibilities, but when you first start your window cleaning business, make sure you’re prepared to handle all these ongoing tasks.

Start Your Dream Business

Final thoughts

Learning how to start a window cleaning business can feel overwhelming. Take it one step at a time and don’t be afraid to dedicate additional time to writing your business plan. It will help you feel confident and prepared about the milestones you need to hit. With a thorough business plan, all that’s left is to follow through and execute. Soon, you’ll be marketing yourself, closing clients, and increasing your bottom line.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

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Window Cleaning Business Plan Example

When it comes to starting a window cleaning business, having a solid business plan is essential. Your business plan should outline your business goals, strategies for reaching those goals and how you will measure success. It’s also important to research your competition, identify your target market and develop a pricing strategy. If you’re looking for some help putting together a winning window cleaning business plan example , check out these tips!

How to Write a Window Cleaning Business Plan

Whether you’re writing a formal business plan or just putting together the pieces, there are some basic items that should be included in your window cleaning business plan. If you need help getting started, read these articles:

1) Executive Summary – The executive summary is where you state the purpose of your business and give an overview of what you sell (services, products) and how your business will operate. You should describe your target market , go into further detail about the competition in your area and explain why you’re better than the rest. It’s also a good place to show how much money it will take for start-up expenses and where that money will come from (business loans, savings).

2) Company Description – Describe the size of your company (number of employees, years in business), types of services/products you offer and if it is an online or brick-and-mortar location. Go further into detail about who your customers are and why they should trust your company instead of your competitors. Explain any awards or recognition that you’ve received.

3) Market Analysis – Evaluate the level of competition in your area (window cleaning businesses), what types of services you offer (free estimates, gutter cleanings, pressure washing, etc.) and how much it will cost to provide those services. Include information on your target market—what they look for when choosing a window cleaning company and why they need their windows cleaned.

4) Competitive Advantage – Explain your competitive advantage over other companies serving the same customer base. What makes you different? What can you do that no one else can? How will you attract new customers? Detail how your business is superior to others already operating in the same field/area.

5) Operations & Management Team – People are your most important asset. Include a short paragraph on your management team and how their skills, expertise and experience will help you achieve success for your business. Also include information about the operational side of your business—do you have employees? How do they get paid? Do you have any outside vendors who provide services for your customers?

6) Marketing & Sales Strategy – This is where you outline how future customers will find out about your company-advertising campaigns, links to social media sites, search engine optimization (SEO), etc. Mention the price range of your products or services and when promotional offers might be available. If there are certain seasons or times of year when people are more likely to hire a window cleaning service, list them here.

7) Appendices – Include supporting documentation such as resumes, articles about your company or awards received by members of your management team. You can also include market research data, product information sheets or reports from outside vendors if those materials will help potential customers make an informed decision about your business.

For more information: Email me direct:  i [email protected]  or call (704) 343-886

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Free Download: Cleaning Service Business Plan Template

With busy schedules and job demands, not everyone has time to clean up after themselves. 

That’s why nearly 10 percent of Americans hired residential cleaning services as of 2020, and the demand for cleaners is rising. And despite a resistance to return to the office, commercial cleaning remains a $100 billion industry . Building owners still need pristine spaces if a lease or sale opportunity arises.

If you’re getting into the cleaning industry, or trying to grow your existing business, you’ll need to do some upfront work. That’s where a business plan comes in. This article will help you ensure that you’re meeting the right market opportunity, and that your business brings in enough revenue to be profitable long-term. If you need a bank loan or investment , a business plan will be crucial.

Are you looking for a free, downloadable cleaning service sample business plan PDF to help start your own business plan, Bplans has you covered.

• What should you include in a cleaning service business plan?

Keep your plan concise, and focus only on the most important sections for your business. Your plan will likely include some or all of these sections:

• Executive summary
• Market analysis
• Products and services
• Marketing and sales strategy
• Company overview
• Financial plan

It’s especially important for a cleaning service business plan to consider the wide range of services and related products you may offer. Your business might provide specialized cleaning services, or sell eco-friendly cleaning products along with cleaning homes or office spaces.

You’ll need to detail your strategies for promoting each of these products and services to maximize the revenue you generate from each client.

Here’s an example of a cleaning service business plan outline.

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• The 8 elements of an effective cleaning service business plan

1. Executive summary

The executive summary is a broad overview of your plan. Without going over one to two pages, outline all of the components of your cleaning service business. 

Include a mission statement in your executive summary. This simple, action-oriented statement explains your company’s purpose. Maybe your goal is to grow into your area’s leading residential cleaning service. Or to expand the market for eco-friendly cleaning solutions. It summarizes what your company does for customers, employees, and owners. It also helps someone reading your business understand in greater detail what sets your business apart from competitors, and how it will be profitable.

If you’re writing your plan for a bank or investor, they will start with the executive summary. So it’s where you’ll want to make a good first impression. Try to draw them in right away by showing you have a clear value proposition.

2. Market analysis

The market analysis section is where you make the case that your business can generate enough demand to be successful. To do that, you’ll need to thoroughly assess your market, identifying key trends in the region’s home or commercial real estate sectors that might indicate a need for your services.

Evaluate the size of your potential market , including residential and commercial segments. You should also analyze the competition . Start by identifying the number of existing providers and their service offerings, and highlight any gaps you observe in the market that your business can fill.

3. Cleaning services and products

This section should detail the cleaning services and products you offer. These may include various residential and commercial cleaning services, like standard cleaning, deep cleaning, specialized disinfection services, or eco-friendly cleaning options.

If you plan to use specific cleaning products or specialized equipment, also detail these. Emphasize any services or products that set your business apart from the competition, like allergen-free cleaning services for homes or exclusively green cleaning products.

4 . Marketing and sales strategy

Your marketing and sales strategy is how you put your market research into action to attract and retain customers for your cleaning service.

Start by identifying the most effective marketing channels for reaching your target market, such as online advertising, social media , local flyers, or partnerships with real estate agencies.

To reach the broadest customer base possible, outline your digital and traditional marketing strategies. Discuss the importance of a strong online presence, including a user-friendly website and active social media profiles to build brand awareness and credibility. 

You should also provide information about your pricing strategy , and whether you’ll offer special promotions or loyalty programs to encourage repeat business and referrals.

5. Milestones

The milestones section is where you outline the key objectives for your business and timelines for achieving them. This section can be short, with individual milestones listed as bullet points.

Milestones could include securing initial funding, acquiring necessary licenses, launching your marketing campaign, reaching a certain number of clients, or hitting revenue targets. Be sure to list when you expect to achieve each milestone, and which members of your team will be responsible for reaching them.

6. Company overview

The company summary gives a brief overview of your cleaning business. Include the legal structure , target service area, and history of your business if it already exists.

If you’re writing your plan because you’re seeking funding for your business from a bank, clearly state how much you’ll need, how you plan to use it, and how it will benefit the business. Funding uses could include purchasing new equipment to expand your services, or hiring additional staff to widen your service area.

You can also include a brief management team section covering your key employees, their roles, responsibilities, qualifications, and experience. 

If you plan to contract with cleaning crews instead of hiring employees, describe how this arrangement will work and why you think it will benefit your business.

7. Financial plan and forecasts

Your financial plan should present detailed financial projections, including revenue , costs , and profitability .

If you’re a new business, list your startup costs , including initial equipment, supplies, licensing, and marketing investments. Also, outline your funding sources, such as loans, investments, or personal savings going into the business.

Include a cash flow statement , income statement , and balance sheet . The financial statements and projections should demonstrate your cleaning service’s potential to generate sustainable profits over the long term.

8. Appendix

The appendix is an optional section for you to add supporting information or documents that don’t fit within the plan. This could include market research data, lease agreements, employee contracts, or licensing and permit documents.

• Writing an effective cleaning service business plan: Key considerations

When writing your cleaning service business plan, focus on these areas to increase your likelihood of success.

1. Offer diverse service offerings

The cleaning industry caters to a wide array of customer needs, from residential homes with regular upkeep, to commercial spaces that need specialized sanitation. Offering services to the broadest customer base you can manage will help you expand your share of the market .

2. Pricing strategy  

Your pricing strategy is vital to balance attracting and retaining customers to ensure your business remains profitable. 

Extensive market research into competitors should help you understand what represents a competitive pricing structure in your target area. Offering flexible pricing models, like flat rates for certain services or discounts for recurring appointments, can also appeal to a broader customer base. Just make sure your forecasts show that you’ll generate more revenue from repeat business through any discounts you decide to offer.

3. Protect your reputation

Trust and reputation are crucial in the cleaning service industry, where small mistakes can cost you customers. Consider in your marketing plan whether your branding and customer feedback policies emphasize your commitment to quality work and reliable service. And make sure to check how your business is being reviewed online.

4. Professional training and standards

To achieve a reputation as a high-quality cleaning service, your standards as a business owner need to trickle down to your employees. The operations section of your plan should include training your workers on the latest cleaning techniques, customer service best practices, and safety protocols to ensure your team meets those high standards you’ve set.

5. Online marketing and presence

We touched on this in the marketing and sales strategy section, but strong online and social media presences are fairly low-cost tactics for reaching new customers. Consider how much a professionally designed website that’s search engine optimized, active social media engagement, and strategic online advertising might increase your visibility.

• Download your cleaning service sample business plan PDF

Download this cleaning service sample business plan PDF for free right now, or visit Bplans’ gallery of more than 550 sample business plans if you want more options.

Don’t get hung up on finding a sample business plan that exactly matches your cleaning service. Whether you’re setting up a boutique eco-friendly cleaning service or a broad-scale commercial cleaning operation, the core elements of your business plan will largely be consistent.

There are plenty of reasons cleaning service business owners can benefit from writing a business plan — you’ll need one if you’re seeking a loan or investment.

Even if you’re not seeking funding, thinking through every aspect of your business will help you ensure you’re not overlooking anything critical as you grow.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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Sample Window Cleaning Business Plan

Window cleaning company business plan sample.

Are you interested in starting a window cleaning business? Are you about to write a business plan for your window washing business? If yes, then you are on the right page.

This post is a business plan sample for a window cleaning business that can serve as a guide in writing your business plan.

Here is a sample business plan for starting a high-rise commercial window cleaning service.

Business Name: Hope Window Cleaning Business

TABLE OF CONTENT

• Executive Summary
• Business Description
• Our Products and Services
• Vision Statement
• Mission Statement
• Business Structure
• Market Analysis
• Sales and Marketing Strategy
• Financial Plan
• Competitive Advantage

EXECUTIVE SUMMARY

The window cleaning business is the type of business that has been in existence for years.

A window cleaning business is not the type of business that requires special educational qualifications or training to start a business in the industry; all you need is an interest and penchant for the company.

It is a business that guarantees good returns on investment.

The business is more like a sub-division of the building exterior cleaner’s industry, which offers both external and window cleaning services.

The demand for window cleaning services has increased recently, leading to a high level of competition in the industry.

BUSINESS DESCRIPTION

Hope Window Cleaning Business is a well-registered and licensed family business owned by Jade Cole and his family members.

The business is a standard business incorporated under the law of the United States of America, located in the heart of Seattle, Washington.

We have decided to open the doors of our business to all and sundry willing to hire our services.

PRODUCTS AND SERVICES

The essential services that will be offered to the whole community of Seattle are as follows:

• window cleaning services
• swimming pool cleaning and maintenance
• snowplowing
• drainage cleaning
• driveway washing
• ventilation and duct cleaning

VISION STATEMENT

The business’s vision statement is to be among the top window cleaning business in Seattle, if not the United States of America. We are willing to go the extra mile in being at the top of the game in the window cleaning industry.

MISSION STATEMENT

Our mission is to build a well-standard, profitable, highly successful, and one-stop business that provides excellent and quality services to our customers and becomes a standard for a window cleaning business.

BUSINESS STRUCTURE

Studies have shown that the window cleaning industry is highly competitive, and as a business that wants to succeed, we are set to put the proper business structure in place to help the company grow well.

Therefore, we will be hiring people that are hardworking, consistent, patient, skillful, passionate, honest, and customer-centric to fill the following positions:

• Chief Executive Officer(owner)
• Human Resources Manager
• Customer Care Officials
• Truck Driver(s)

MARKET ANALYSIS Market Trend

The window cleaning industry is not a newly founded industry or business; it has existed for an extended period. One latest trend is the appearance businesses are making in the online world.

Due to this latest trend, we have created an online presence for our business by creating an official website where information about the company is shared, and publicity is enhanced.

Target Market

In making the business grow successfully well, we have deiced to complete the following the target market of our industry:

• small companies
• large corporations
• other educational institutions
• residential sectors
• Homes in urban areas
• commercial clients
• office spaces

SALES AND MARKETING STRATEGY

One crucial strategy we will be using as an advantage for business and also make sales is the availability of payment options so that customers can pay for the service conveniently.

The payment options are:

• payment via bank transfer
• payment via mobile money
• payment via check
• payment via online bank transfer
• payment with cash
• payment via bank draft

Also, we will be using the following as marketing strategies:

• Offering discounts to the regular customers of our business.
• Ensuring a one-on-one relationship with our customers with the use of CRM software.
• Offering quality services that exceed our customers’ expectations.
• Advertising the company in both print and electronic and online media.
• Having an official website where regular advertisement and update is done.

FINANCIAL PLAN

The business has gotten $100 000 out of the startup capital, and the remaining $50,000 will be obtained as a loan from the bank or family members.

COMPETITIVE ADVANTAGE

We are well aware of the high-level industry competition, so we have decided to work to be at the top of the competition. In doing this, we have decided to adopt two crucial things: expertise and quality services.

Offering quality and even the best services to our customers puts us at the advantage of being patronized regularly.

This is a window cleaning business owned by Jade Cole and his family.

This can be useful in writing your business plan; it can serve as a guide and sample for your window cleaning business plan.

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500+ business plans and financial models

Residential Cleaning Business Plan PDF Example

• February 28, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful residential cleaning business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your residential cleaning business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a residential cleaning business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the service industry, this guide, complete with a business plan example, lays the groundwork for turning your residential cleaning business concept into reality. Let’s dive in!

Our residential cleaning business plan is carefully crafted to include all essential elements needed for a detailed strategic blueprint. It outlines our service operations, marketing strategies, market environment, competitors, management structure, and financial forecasts.

• Executive Summary : Offers an overview of your Residential Cleaning business’s concept, including the range of cleaning services, market analysis , management team, and financial strategy.
• Services & Rates: Details the types of cleaning services offered, such as regular home cleaning, deep cleaning, move-in/move-out cleans, and specialized services like window washing and carpet cleaning. Also includes pricing structure.
• Key Stats: Shares industry size , growth trends, and relevant statistics for the residential cleaning market.
• Key Trends: Highlights recent trends affecting the residential cleaning sector, such as the rising consumer demand for green cleaning services and the adoption of technology for service efficiency.
• Key Competitors : Analyzes main competitors within your service area and how your business differentiates itself, focusing on aspects like service quality, customer service, and additional services like eco-friendly cleaning options.
• SWOT: Strengths, weaknesses, opportunities, and threats analysis tailored to the residential cleaning business.
• Marketing Plan : Strategies for promoting your cleaning services and attracting customers, including digital marketing, local advertising, and partnerships with local businesses.
• Timeline : Key milestones and objectives from the initial setup through the first year of operation and beyond.
• Management: Information on who manages the Residential Cleaning business, detailing their roles, experience in cleaning services and business management.
• Financial Plan: Projects the business’s 5-year financial performance, including revenue from cleaning services, profit and loss statements, cash flow analysis, and balance sheet, aiming for significant growth and profitability by the target year.

Residential Cleaning Business Plan

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Executive Summary

The Executive Summary introduces your residential cleaning business’s plan, offering a concise overview of your company and its services. It should detail your market positioning, the range of cleaning services you offer, including standard cleaning, deep cleaning, and specialized services, its operating regions, size, and an outline of day-to-day operations.

This section should also explore how your cleaning business will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your company’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the company’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your cleaning business’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Dive deeper into Executive Summary

Business Overview

Detail the variety of cleaning services your company provides to cater to different needs, such as standard house cleaning, deep cleaning, move-in/move-out cleaning, and specialized options like eco-friendly cleaning solutions. Emphasize the customization of services to fit each client’s unique requirements, ensuring a thorough and personalized cleaning experience.

Explain your pricing model , which could be based on the size of the property (e.g., per square foot), the type of cleaning service (standard vs. deep cleaning), or a flat rate for specific packages. Ensure the rates are competitive yet reflective of the quality and reliability of your services.

Market Overview

Industry size & growth.

Begin with an overview of the residential cleaning sector, emphasizing its steady growth driven by factors like busier lifestyles and a heightened focus on cleanliness for health reasons. Highlight the industry’s resilience and the consistent demand for cleaning services.

Key Market Trends

Discuss trends such as the increasing preference for eco-friendly cleaning products, the integration of technology for service booking and management, and personalized cleaning plans catering to unique household needs.

Key Competitors

Address the competitive landscape, noting the variety from local independents to national franchises. Highlight your business’s unique selling points, such as specialized services, eco-friendly options, or superior customer care, to distinguish it from competitors.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Dive deeper into Key competitors

First, conduct a SWOT analysis for the residential cleaning business, highlighting Strengths (such as professional and trustworthy cleaning staff, comprehensive service offerings), Weaknesses (including the challenges of differentiating in a competitive market, reliance on client retention), Opportunities (for example, the growing emphasis on home cleanliness and the potential for niche markets like eco-friendly cleaning), and Threats (such as economic downturns impacting discretionary spending on cleaning services).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain clients through targeted advertising on local and digital platforms, promotional offers for new and referral clients, an engaging and informative social media presence that highlights the quality and reliability of your services, and active community involvement to build brand recognition and trust.

Finally, create a detailed timeline that outlines critical milestones for the cleaning business’s launch, initial and ongoing marketing campaigns, achieving client base targets, and evaluating opportunities for service expansion or enhancement, ensuring the business progresses with clear goals and adaptability to market needs.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the residential cleaning business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the residential cleaning business towards its financial and operational goals.

For your residential cleaning business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your residential cleaning business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your residential cleaning business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Privacy Overview

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Window cleaning business plan pdf.

Do you need a Window Cleaning Business Plan pdf for your cleaning business? A great   business plan can make or break a business. A strong, detailed plan provides a clear road map for the future, forces you to think through the validity of a business idea, and can give you an edge over your competition.   Download your Window Cleaning Business Plan pdf today!

Are you still unsure whether a business plan is worth the time and investment? Can’t you just jump right into starting and running your business? You could, but you’ll be missing out on some  key benefits that a business plan provides . Having a business plan will help you in the following ways.

Grow your business quicker

Writing a business plan is about establishing a foundation for your business. You’re not predicting the future, you’re working through the core strategy of your business that will help you grow. This initial document isn’t meant to be perfect but is designed to be reviewed and adjusted to help you identify and reach your goals. Without a business plan as a baseline, it will be far more difficult to track your progress, make adjustments, and have historical information readily available to reference when making difficult decisions. Creating a business plan ensures that you have a roadmap that doesn’t just outline where you plan to go, but where you’ve already been.

Get financing

Banks need to know that you have a solid understanding of the trajectory of your business. You need to prove that there is an attainable and sustainable need for your solution, that you have a strong business strategy, and that your business can be financially stable. This means having the right financial statements, forecasts, and a digestible explanation of your business model available for potential investors.  Writing your business plan helps you put all of those pieces together and create connections between them to tell a cohesive story about your business.

Make great business decisions

Often the biggest decisions you’ll make for your business are amidst volatile periods of growth, decline, or even external crises. This requires you to make highly consequential decisions far more quickly than you may like. Without up-to-date planning and forecast information, these decisions may be less certain or strategic than they need to be. By having a written business plan that you’re regularly reviewing, you can make confident decisions. You’ll have all the information necessary to know when you can hire new employees, launch a new product line or make a major purchase. At the same time, you can also plan ahead in case a decision doesn’t work out as expected, minimizing your potential risk.

5 steps to write a great Window Cleaning Business Plan pdf

1. keep it short.

Business plans should be short and concise. The reasoning for that is f irst, you want your business plan to be read. No one is going to read a 100-page or even 40-page business plan.  Second, your business plan should be a tool you use to run and grow your business. Something you continue to use and refine over time. 

2. Know your audience

Write your plan using language that your audience will understand. Accommodate your investors, and keep explanations of your product simple and direct, using terms that everyone can understand. You can always use the appendix of your plan to provide the full details if needed.

3. Test your business idea

Working through your business plan, and starting with a one-page pitch, can help you test the viability of your business idea long before launching. As you work through everything from your branding and mission statement, to your opportunity and execution, the best thing you can do is get feedback and test different elements of your business. This can be as simple as having a mentor or partner review elements of your plan, or conducting market research and speaking directly to your potential customer base.

4. Create clear goals and objectives

You should know what you want to get out of your business upfront. Are you wanting to turn a side hustle into a full-time business? Trying to expand your team or launch an additional location? Knowing what you’re trying to accomplish, and having questions like these in mind, can help you develop your business plan specifically to reach these goals.

5. Don’t be intimidated

The vast majority of business owners and entrepreneurs aren’t business experts? They don’t have MBAs or accounting degrees. They’re learning as they go and finding tools and resources to help them.  Writing a business plan may seem like a big hurdle, but it doesn’t have to be. You know your business—you’re the expert on it. For that reason alone, writing a business plan and then leveraging your plan for growth won’t be nearly as challenging as you think.