Selling Today: Partnering to Create Value, 14/e by Gerald L. Manning, Michael Ahearne, Barry L. Reece
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Reviewing Key Concepts
Describe the three prescriptions that are included in the presentation strategy.
Developing a presentation strategy involves preparing presale objectives, developing a presale presentation plan, and providing outstanding customer service. The presentation strategy combines elements of the relationship, product, and customer strategies.
Discuss the two-part preapproach process
Preparation for the sales presentation is a two-part process. Part one is referred to as the preapproach and involves preparing presale objectives and developing a presale presentation plan. It’s best to develop presentation objectives for each stage of the buying process. Part two is called the approach and involves making a good first impression, ...
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How to Make a “Good” Presentation “Great”
- Guy Kawasaki
Remember: Less is more.
A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.
- Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
- Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
- Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
- Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.
As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.
- Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.
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The 10-Step Guide for a Successful Strategy Presentation
Discover essential steps and best practices in 'How to Write a Strategy Presentation.' Elevate your approach and effectively communicate your strategic vision with our comprehensive guide.
StrategyPunk
Introduction
Have you ever been trapped in the quicksand of a never-ending strategy presentation?
We've all been there, nodding off while someone drones on.
Now, picture this: a room hanging onto your every word, eyes lit with interest.
Impossible?
Think again. Plunge into our fresh guide, and you'll transform from a presenter to a storyteller.
It’s time for your audience to listen and be utterly captivated.
How to Write a Strategy Presentation: 10 Steps
1. set the stage right.
You wouldn’t host a grand ball without knowing who’s attending, right?
In the same way, before you even think of diving into your content, please know your audience.
Are they tech wizards or old-school board members? Millennials or Baby Boomers?
Customize your talk to resonate with them. Understand their needs, their pain points, and their aspirations.
Connect on a personal level, and half your battle is already won. 🎯
2. Define Your Mission
Imagine embarking on a road trip without a map.
A strategy presentation without a clear mission is almost the same – directionless and meandering.
So, ask yourself: Why are you here? What's the core message?
Once you have that clarity, your path becomes straightforward. Trust me, your audience will thank you for it.
3. Craft an Unforgettable Opening
First impressions?
They’re everything. You have 60 seconds to grab your audience's attention, so make those seconds count.
A quirky quote, a compelling statistic, or even a personal anecdote – choose a relevant and riveting opener. It’s the appetizer to your main course.
Make sure it's tantalizing!
4. Break Down the Core
a. Highlight the Issue:
Every story needs a conflict.
In your strategy presentation, this is the issue or challenge at hand.
Paint a vivid picture. Make them see what’s going awry.
But remember, no doom and gloom—just honest, relatable content.
b. Showcase Your Solution:
Now, for the hero of our story – your solution. Get straight to the point.
How will your idea transform the current scenario?
Make your key the shining beacon. Sell not just the picture but the dream.
c. Unveil the Game Plan:
So, you’ve hooked them with the problem and dazzled them with your solution.
The roadmap: Walk them through the how. Detail the journey, step by step, action by action. Make it tangible. Make it achievable.
5. Elevate with Design
Yes, content is king. But design?
It’s the crown. Incorporate visuals that speak. Charts, infographics, images – let them do the heavy lifting. Remember, a picture's worth a thousand words, but a relevant picture?
That’s gold. And hey, always lean into simplicity. Less is more, especially on slides. 🖼️
6. Weave in Stories
Facts need to be remembered. Stories? They stick.
Weave in anecdotes that resonate. Personal tales, success stories, or even fictional scenarios – a narrative touch can bring your presentation alive. Make it relatable.
Could you make it memorable? After all, who doesn't love a good story?
7. Get Them Talking
No one enjoys a monologue. You can turn your presentation into a dialogue.
Ask questions. Seek opinions. Maybe even throw in a mini poll or quiz. Engage them.
The more involved they are, the more invested they become. It's the difference between passive listeners and active participants.
8. Wrap it Up with Pizzazz
You're nearing the end. This is where you cement all you've shared.
Highlight the key points and end with a zinger. It could be a call to action, a memorable quote, or a challenge.
Leave them thinking, reflecting, and wanting more.
9. Rehearse to Perfection
You've crafted this masterpiece. Now, could you give it the respect it deserves?
Know each slide, each transition, and each pause. Familiarize yourself with the flow. The more comfortable you are with the material, the more confidently you'll deliver.
And nothing, absolutely nothing, captivates an audience more than genuine confidence.
10. After the Applause: Your Next Moves
The applause fades—the room empties.
But your job? It still needs to be done. Show gratitude. A simple thank you can work wonders. Would you be willing to share your presentation or additional resources?
And always, always be open to feedback. It’s the breakfast of champions, after all.
Crafting a killer strategy presentation isn’t about big words or fancy jargon. It’s about connection, clarity, and confidence. You’ve got the palette, brush, and canvas.
Now, could you paint your masterpiece? 🎨
Remember, strategy presentations are not just about informing. It’s about transforming.
So, go ahead and inspire change—illuminate minds. And make a lasting impact.🚀
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Bonus: Your Strategy Presentation Success Checklist
Please ensure that your strategy presentation is top-notch with our concise Success Checklist.
This list will guide you through each crucial step for impactful delivery, from understanding your audience to gathering feedback post-presentation.
Your trusty companion for every presentation!
- Audience insights in place.
- Is the Mission crystal clear? ✔️
- Powerful start rehearsed.
- Core content organized.
- Engaging visuals ready.
- Personal story integrated.
- Interactive segment prepped.
- Strong conclusion framed.
- Feedback channels open.
Xpeng SWOT Analysis: Free PPT Template and In-Depth Insights (free file)
Unlock key insights into Xpeng with our free SWOT analysis PPT template. Dive deep into its business dynamics at no cost.
Strategic Insights 2024: A SWOT Analysis of Nestle (Plus Free PPT)
Explore Nestle's strategic outlook with our SWOT analysis for 2024. This PowerPoint template highlights key areas for growth and challenges.
2024 Business Disruption: Navigating Growth Through Shaping Strategy
Discover the importance of being a shaper in 2023's business ecosystem. Shaping strategy, attracting a critical mass of participants, and finding the right strategic path to create value.
Samsung PESTLE Analysis: Unveiling the Driving Forces (Free PPT)
Download our comprehensive guide: Samsung PESTLE Analysis (Free PPT). Discover the strategic insights & driving forces shaping Samsung's future.
Customer Service MCQs
The three prescriptions of a presentation strategy are ________..
Correct Answer: Establish objectives, develop a presale presentation plan to meet the objectives, and renew everyone's commitment to provide outstanding customer service
Explanation:
Note: This Question is unanswered, help us to find answer for this one
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More Customer Service MCQ Questions
Experienced technology users who need information on advanced topics are likely to need a ____.
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Study with Quizlet and memorize flashcards containing terms like 1. The three prescriptions of a presentation strategy are _., 2. Objectives of the first prescription include _., 3. The second prescription discusses the need for a carefully prepared presentation plan the includes and more.
Chapter 10: Approaching the Customer with Adaptive Selling. Describe the three prescriptions that are included in the presentation strategy. Click the card to flip 👆. Developing a presentation strategy involves: 1. preparing presale objectives. 2. developing a presale presentation plan. 3. providing outstanding customer service.
The presentation strategy combines elements of the relationship, product, and customer strategies. Each of the other three strategies must be developed before a salesperson can create an effective presentation strategy. The presentation strategy is a well-conceived plan that includes three prescriptions: (1) establishing objectives for the ...
Describe the three prescriptions that are included in the presentation strategy. Developing a presentation strategy involves preparing presale objectives, developing a presale presentation plan, and providing outstanding customer service. The presentation strategy combines elements of the relationship, product, and customer strategies.
As an intern or early career professional, chances are that you'll be tasked with making or giving a presentation in the near future. Whether you're pitching an idea, reporting market research ...
Highlight the Issue: Every story needs a conflict. In your strategy presentation, this is the issue or challenge at hand. Paint a vivid picture. Make them see what's going awry. But remember, no doom and gloom—just honest, relatable content. b. Showcase Your Solution: Now, for the hero of our story - your solution.
There are three main types of Sales Presentation Strategies: ... The major goal of the persuasive presentation strategy is to influence the prospect's beliefs, attitudes, or behavior and to ...
The three prescriptions of a presentation strategy are _____. a. establish objectives, develop pre-sale presentation plan to meet the objectives, and renew everyone's commitment to provide outstanding customer service
1. The three prescriptions of a presentation strategy are _.` establish objectives, develop a presale presentation plan to meet the objectives, and renew everyone's commitment to provide outstanding customer service 2. Objectives of the first prescription include _. understand needs and build or establish the relationship 3.
Question: List and explain the three prescriptions to developing a good presentation strategy, and explain the steps in six-step presentation plan. Show transcribed image text There are 2 steps to solve this one.
Study with Quizlet and memorize flashcards containing terms like Raymundo is trying to develop a presentation strategy. One of the prescriptions he should follow is: A) prepare objectives B) become a product expert C) configure value-added solutions D) discover customer needs E) recognize closing cues, The six-step presentation plan includes which of the following steps: A) rehearsing, initial ...
Should Alim Hirani adopt the three prescriptions for the presentation strategy, overall, he will be able to ensure that his customers are getting the best service possible, thus increasing customer loyalty, repeat purchases and the ability to create new an innovative products. He should have a presentation that has clearly outlined objectives, and again it must clearly display the outstanding ...
Lisa Neil 10-13 Why should Alim Hirani adopt the three prescriptions for the presentation strategy? Alim Hirani needs to adopt the three prescriptions to make a well-planned presentation. Alim Hirani would be more at ease and less stressed if he adopts the three prescriptions. He can do this by establishing objectives to presentation, developing a presale presentation, and renewing one's ...
The three prescriptions of a presentation strategy are _____. 1.Discovering problems, solutions, and sales opportunities than an individual salesperson could discover working alone, 2.Altering sales behaviors to improve communication with the customer., 3.Making a favorable first impression, getting the prospect's attention, and transitioning to need identification., 4.Establish objectives ...
Study with Quizlet and memorize flashcards containing terms like The presentation strategy, Three prescriptions, Value is added when and more. ... is a well- conceived plan that includes three prescriptions. Three prescriptions. 1)Establishing objectives for the sales presentation 2) ...
The three prescriptions for developing a good presentation strategy are as follows: 1. **Establishing objectives for the sales presentation:** This step involves defining clear and specific goals that the sales presentation aims to achieve. Objectives can include persuading customers to make a purchase, building brand awareness, or educating ...
CH.10. The three prescriptions of a presentation strategy are ________. establish objectives, develop a presale presentation plan to meet the objectives, and renew everyone's commitment to provide outstanding customer service. Objectives of the first prescription include ________. understand needs and build or establish the relationship.
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List and explain critically what the 3 prescriptions are for developing a good presentation strategy and why they must go in order. 1. establishing objectives for the sales presentation. 2. developing the presale presentation plan needed to meet these objectives. 3. renewing one's commitment to providing outstanding customer service.