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How to Choose the Right Greeting for Your Cover Letter

Cover Letter Greetings to Avoid

When you have a contact person.

• When You Don't Have a Contact Person

Examples of General Salutations

• When to Use 'Dear' in a Cover Letter
• Writing a Cover Letter Salutation

Concluding Your Letter

Cover letter example, sending your letter.

Hilary Allison / The Balance 

A salutation is the greeting at the beginning of a cover letter that is included with a resume when applying for a job. When you're  writing a cover letter  or sending an  email message  to apply for a job, it's important to include an appropriate greeting at the beginning to set the tone for your letter, which should be professional and appropriate.

The greeting is the first thing the recipient will see  when they read your cover letter . Therefore, it's important for you to convey the appropriate level of familiarity and respect.

Using casual greetings, such as “Hello” and “Hi” can make your letter seem unprofessional. Reserve these casual greetings for personal email and refrain from using them in your cover letter unless you are very familiar with the recipient. Such greetings are simply too informal—not the most professional way to begin the conversation if you’re looking to land a job.

“Hi” is appropriate only in casual email correspondence with people you personally know well. For example, if you're checking in with a close friend to find out if they've heard of a job opening at their company. "Hello" is appropriate only in email correspondence. It should be used primarily for people you know well but can be used in very casual circumstances.

Beginning your correspondence “To Whom It May Concern,” on the other hand, may seem too impersonal and make the hiring manager believe you do not care enough to find out whom you should be addressing. The only time to use " To Whom It May Concern " as a cover letter greeting is when you simply cannot find out the specific person to whom you are writing.

You should, of course, make every effort to find the name of a contact in the specific department in which you are interested. When making an inquiry  with a company for unadvertised openings, this greeting may be most appropriate.

The following is a list of letter salutation examples that are appropriate for cover letters and other employment-related correspondence when you have the name of a contact.

• Dear Mr. Jones
• Dear Ms. Brown
• Dear Riley Doe
• Dear Dr. Haven
• Dear Professor Lawrence

When You Don't Have a Contact Person

If this information was not provided in the job announcement and you cannot find it on the company’s web site, then you may be able to call the company, ask to be forwarded to their Human Resources department (if they have one), explain that you will be applying for a job there, and ask for the name of their hiring manager.

Always make every effort to find a contact name to use in your letter. It leaves a good impression on the hiring manager if you have taken the time to use their name, especially if you needed to work a little to find it.

LinkedIn is also a great tool to find out the name of the hiring manager. You can do a search for the company you are applying to with one or two keywords that would describe the person hiring for the position. Scroll down the list until you find the person who fits the criteria. This approach may help you pinpoint the appropriate contact person.

Many companies don't list a contact person when they post jobs, because they have a team of hiring staff who sort through cover letters and resumes before passing them to the hiring manager for the appropriate department. They prefer to leave the hiring manager anonymous until he or she contacts you for an interview.

An organization may also not want to disclose who the hiring manager is to avoid emails and phone calls from applicants, particularly if they anticipate receiving a large number of applications from potential job candidates. So, don't worry if you can't find someone to address your letter to. It will be forwarded to the correct department and recipient.

If you don't have a contact person at the company, either leave off the salutation from your cover letter and start with the first paragraph  of your letter or, better yet, use a general salutation.

When using a general salutation, capitalize the nouns.

• Dear Hiring Manager
• To Whom It May Concern
• Dear Human Resources Manager
• Dear Sir or Madam
• Dear [Company Name] Recruiter

When to Use 'Dear' in a Cover Letter

It is appropriate to use “Dear” in most circumstances, such as when the potential employer is someone you know well, or they are a business acquaintance. Follow these tips on choosing the right greeting:

• For people who you know well on a first-name basis, it's okay to use their first name only. For a business acquaintance or associate, use their first name if you met them more than once and addressed them by their first name.
• For potential employers, use Mr., Ms. or Dr., unless you have been instructed otherwise. Even if you know a woman is married, it is safer to use “Ms.” as opposed to “Mrs.,” as the latter may be offensive in certain circumstances.
• If you are unsure of the appropriate greeting, play it safe and use Mr./Ms./Dr. [last name] or Mr./Ms./Dr. [first name, last name].

How to Write a Cover Letter Salutation

Standard business correspondence formatting requires that, after providing your own contact information and the date of your letter, you then write down your contact person’s name, the company’s name, and the company’s address.

The formal salutation/greeting comes next: “Dear [Contact Person’s name].” If you have a contact person for your letter, include their personal title and name in the salutation (i.e. "Dear Mr. Franklin"). If you are unsure of the reader's gender, simply state their full name and avoid the personal title (i.e. "Dear Jamie Smith"). Follow the salutation with a colon or comma, leave one line blank, and then start the first paragraph of your letter on the following line.

Your letter greeting has the potential to improve your chances of getting an interview. To enhance your candidacy, make sure your  cover letter  maintains a professional appearance and offers relevant information, including your qualifications for the position. Choose the appropriate closing and always thank the reader for their time and consideration.

This is a cover letter salutation example. Download the salutation cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Cover Letter With Salutation Example (Text Version)

Alex Applicant 123 Main Street Anytown, CA 12345 555-555-5555 alex.applicant@email.com

September 1, 2018

Brett Lee Nurse Manager St. Ansgar Hospital 123 Business Rd. Business City, NY 54321

Dear Mr. Lee:

I am writing to apply for the position of nursing attendant, as advertised on the St. Ansgar Hospital website. As a trained nursing assistant who is fulfilled by working with patients and staff, and by helping people, I would be a great asset to your nursing staff.

I completed my nurse assistant program in June of 20XX, and I also have a nurse attendant certificate from the state of New York. I have been working part-time at Dr. Ellen Mueller’s primary care office in Smithtown, NY, for the past year, so I am experienced in working with patients. In addition, I am diligent about my responsibilities, and I have a flexible schedule which enables me to work almost any hours that you need.

I’ve attached my resume so that you can review my education and experience. I hope to hear from you soon. Thank you very much for your time and consideration.

Respectfully,

Signature (hard copy letter)

Alex Applicant

When you are sending your letter via email, include the reason you are writing in the subject line of your message:

Subject: First Name Last Name – Nurse Attendant Position

List yourcontact information in your signature, rather than in the body of the letter:

FirstName LastName Your Email Your Phone Number

How to Start a Cover Letter (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

• Contact Information
• Opening Paragraph
• Body Paragraphs
• Closing Paragraph
• Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

• Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
• Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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How to Start a Cover Letter - 4 Tips for the Perfect Opening

Here you are, looking at a blank document that’s supposed to be your cover letter.

You have a general idea of what your cover letter is supposed to be about, but you’re having trouble writing those first few sentences.

We get you! Whether you’re writing your resume, an article, research paper, or a cover letter, getting started is sometimes the hardest part.

Lucky for you, though, there is a very straightforward way to get started with your cover letter, and in this article, we’re going to teach you how to do that!

Read on to learn how to effectively get started with your cover letter! 

• What should your cover letter opening contain
• What to include in your contact information
• How to start a cover letter greeting
• How to write an attention-grabbing opening paragraph
• 6 Examples of how to start your cover letter

What Should Your Cover Letter Opening Contain

To successfully get started with writing your cover letter, you should include these 3 main elements:

• The header with contact information. Includes your & the recipient’s contact information.
• The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.
• An attention-grabbing opening paragraph. The opening paragraph of your cover letter is your chance to grab the recruiters’ attention and get them to read the rest of your cover letter.

Below, we’ll teach you how to do each of them in the right way.

If you’re applying for an entry-level job and wondering what’s the best way to write your cover letter, head over to our article on entry-level cover letters . 

What to Include in Your Contact Information 

As we mentioned, the first thing to add to your cover letter opening is your contact information. 

The header’s essential information include the following: 

• Full name and professional title (if applicable)
• Phone number
• Email (a professional email, that is)

In some cases, you can also add the following: 

• Social media profiles. By this, we mean profiles that are relevant to the position. This includes websites like LinkedIn , GitHub (for developers), or Medium (for writers).
• Personal website. If you have a personal website you’ve created for your industry (i.e. you’re a writer with a blog), then make sure to include the link to your website on your cover letter.

After you’ve added your information, you should add the date and continue with the recipient’s name and address. So:

• Manager’s name
• Manager’s job title
• Company’s name
• Company’s street address

Once you’ve done this, here’s what your cover letter will look like:

And just like the essential DOs, there are also some things you should NOT include in your cover letter header: 

• Unprofessional email. It’s going to be difficult for a hiring manager to take you seriously if your email address is something you coined when you were still a teenager (i.e. [email protected] ). 

How to Start a Cover Letter Greeting

After you’ve properly listed your contact information, it’s time to start writing your cover letter. 

The first thing this includes is addressing the cover letter to the hiring manager. 

Yeap, that’s right! And by greeting the hiring manager, department, or company, we don’t mean using the old-fashioned “Dear Sir/Madam,” or “To whom it may concern.”

Instead, you want to show your future employer that you’ve done your fair share of research about the job/company and that you’re not just using one cover letter template to apply for ten jobs. After all, one of the most common mistakes job seekers do (84% of them!) is not finding the hiring manager’s name and personalizing the application.

So, make sure to address the hiring manager that’s going to review your manager directly. 

Now, there are a few ways you can do that. 

The simplest - and most obvious - option is to look up the head of the department you’re applying to on LinkedIn. 

Let’s assume that you’re applying as a Communications Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Officer. 

After a quick LinkedIn lookup, you can probably find out who that person is (that’s me!). 

And just like that, you have your hiring manager! Piece of cake!

Not a fan of LinkedIn? You can also check the company’s website and look for the “Team” or " About Us " page.

If none of these work, consider using one of the following greetings when you’re addressing the hiring manager: 

• Dear [Department] Hiring Manager,
• Dear Hiring Manager, 
• Dear [Department] Team,
• Dear Director of [Department],
• Dear [Company Name] Hiring Team

How you conclude your cover letter is just as important as how you start it. To learn how to ace yours, head over to our guide on how to end a cover letter . 

How to Write an Attention-Grabbing Opening Paragraph

The last, but the most important, part of your cover letter opening is your opening paragraph. 

You want your opening paragraph to be engaging and attention-grabbing to ensure that the hiring manager will continue reading the cover letter.

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

And the part of the cover letter that helps catch their attention is usually the opening paragraph! 

Compare these 2 cover letter openers and judge for yourself which one you’d rather read:

Dear Mr. Brown,

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position. 

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position. 

While there’s nothing inherently wrong with the first example, it’s not all that imaginative. Chances are, every other applicant is going to use a similar opening statement.

The second example, on the other hand, is more customized and personal, helping the recruiter understand why Anna is a good candidate for the role.

In this section we’ll give you all the tips & tricks you need to ace your cover letter introduction:

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

After all, research shows that engaged employees are 17% more productive than their peers.  

So, it’s only logical that the hiring manager will greatly appreciate a candidate who shows commitment and enthusiasm. 

As such, these are both qualities that you want to showcase right from the start of your cover letter. Here’s an example of how you can do that:

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do. 

Tip #2. Mention a Mutual Contact (if Applicable)

If someone referred you to the position, the opening paragraph of your cover letter is a great place to mention that. 

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter. 

The idea is that if someone the hiring manager knows recommended you for the position, your skills and qualifications immediately become more credible.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X. 

Tip #3. Prove You Have Researched The Company 

A generic cover letter will not give you many points in the eyes of your potential employers. 

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company , and you’re not just applying to dozens of jobs randomly, hoping that one will stick. 

As such, it’s very important to do some research about the company you’re applying for, and in the cover letter, mention why you’re a good culture fit. 

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

There’s no better way to grab attention than to lead with an achievement. It immediately gives you credibility and makes the hiring manager curious to read more about you. 

To make sure your achievements stand out, though, do this:

• Whenever possible, make your achievements as quantifiable as possible. “Improved sales by 20% in 2 months” is more impressive than “improve sales.”
• Show how your past achievement is relevant or can add value to your current position. 

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization. 

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives. 

However, don’t just copy-paste the company’s mission statement to make a good impression. Rather, use your own words and beliefs to sound more genuine and original.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here. 

Tip #6. Be Direct  

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job. 

There’s another upside to this. Recruiters receive hundreds of applications daily - sometimes, even for different positions within the same department - so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job. 

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than $2,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position. 

Match your cover letter with your resume to make a better impression on the recruiter and reinforce your personal brand !

Key Takeaways 

And that’s a wrap! 

Hopefully, you’re now more confident about how you can start your cover letter!

Now, let’s do a small recap of the most important points we covered in the article:

• Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph.
• Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
• You should try to find the hiring manager’s full name in order to greet them. If you can’t find their name or title anywhere, then you should greet them using Dear Hiring Manager , Dear [Department] Team , or something similar.
• The opening paragraph of your cover letter should grab the hiring manager’s attention and make them want to read your cover letter. Some tips to write an attention-grabbing opening paragraph include being direct, starting with a strong belief statement, or leading with a relevant achievement.

Related Readings 

• How to Write a Cover Letter in 2024
• Cover Letter Tips 
• Cover Letter Mistakes
• Do I Need a Cover Letter?

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Eight Cover Letter Greetings for Every Situation

Published: May 26, 2021

When you’re trying to make a good first impression, a greeting is critical. Saying “Yo, what’s up” to your new employer will evoke a different, likely more negative reaction than, “Hello, it’s nice to meet you.” 

A cover letter greeting is just as important as your first in-person salutation. It’s a chance to demonstrate professionalism and even effort — for instance, addressing your hiring manager by first and last name shows you did your research. 

Here, we'll explore the best cover letter greetings you can use to ensure your cover letter is well-received.

Cover Letter Salutation and Greeting Examples

Sometimes job listings let you know who will be in charge of your application process, but sometimes they don’t. Let’s go over how to address your cover letters for either situation. Please note that it’s always important to capitalize the nouns for all of your greetings.

• Dear Hiring Manager,
• Dear [name of team or department you’re applying for a position in],
• Dear [company name] Recruiter,
• To the [name of team you are applying for a position in] Department,
• Dear [title of the person you would report to],
• Dear [position title] Hiring Manager,
• Dear [hiring manager, recruiter, or name of point of contact],
• Dear Human Resources Manager.

Below we’ll go over an example of how to start a cover letter greeting when you have the name of the hiring manager, recruiter, or point of contact for your application process.

How To Start a Cover Letter Greeting

1. use "hello," or "dear," followed by their first and last name..

If the job description includes the hiring manager's name, or if you've managed to figure it out through research (which we’ll cover below), an easy greeting uses a full name with a "Dear" or "Hello" before it. Additionally, this helps prevent the possibility of misgendering someone that can come from using “Dear Ms./Mr.”

2. Include their title if possible.

If you're writing to a hiring manager with a title like "Dr." or "Professor,” include it in your greeting. It will demonstrate a level of respect and that you’ve done your research. It’s also non-gender specific, again reducing the likelihood of misgendering. 

For instance, you might start your cover letter like this — "Dear Dr. Grace [Insert Last Name]."

3. If you don't know their name, you can still make it specific.

If you've done your research and can't find a specific person hiring for the role, it's likely because the company has a team assembled to delegate the hiring responsibilities. To address a letter to a team, figure out the department or group in which the role falls. Then, follow this formula — "Dear [Department] Hiring Team.”

For instance, if you're applying for a role within Customer Service, you might say, "Dear Customer Service Hiring Committee," or "Dear Customer Service Hiring Team." 

However, it’s worth putting in the effort to research who the hiring manager may be, as the information can sometimes be easy to find.

How to Address a Cover Letter Without a Name

A customized greeting goes a long way towards helping your cover letter stand out in a sea of "To Whom It May Concern." Let’s go over what you can do to uncover who the hiring manager or person responsible for the application process may be. 

Find Recruiters on Company Website

An easy way to try and find the direct responsible individual is by visiting the company website and looking for an “About Us” tab. Some businesses list names of people who work there, and you can browse through the list to see if you can find the recruiter for your position or relevant department.

Find Recruiters on LinkedIn

Some companies have such big teams that each department has its own recruiter or hiring manager. LinkedIn can come in handy here, as you can use the “People” tab to search for keywords like “hiring manager + department you’re applying to,” or “department you’re applying to + recruiter” to figure out who the direct responsible individual is for different departments. 

Find Recruiters on Twitter

Twitter is also a great social media tool for identifying recruiters or hiring managers. You can search through keywords related to the business you’re hoping to work for and browse through profiles to see what you can find. Most professionals using Twitter have some description of their job position in their bio, so you should be able to identify them when you see them. 

You can also search on Twitter for the position title you’re applying for to see if a recruiter has Tweeted a link on their profile. 

If you’ve done all your research and you can’t find a hiring manager to address your letter to, and you weren’t given a name in the application process, there are still some alternatives:

• Dear Hiring Manager
• Dear [name of team or department you’re applying for a position in]
• Dear [position title] Hiring Manager
• Dear Human Resources Manager

To Whom It May Concern is an often recommended option, but most would say that you shy away from it as it is considered a more outdated and less personalized greeting than others on this list. It would be safe to consider using it as a last resort option.

At the end of the day, when writing your cover letter , your ultimate goal is to make a good impression. If you’re able to find the name of the recruiter or hiring manager, use their name, but if not, any of the recommended greetings in this post will do.

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Cover Letter Greeting: 20 Examples

What is a cover letter greeting.

A cover letter greeting is the opening line that addresses the hiring manager or recruiter who is reviewing your application. It is usually the first thing they read and sets the tone for the rest of your cover letter. A cover letter greeting should be professional, respectful, and tailored to the specific company and job you are applying for.

A strong cover letter greeting is important because it can make a lasting impression on the hiring manager or recruiter. It shows that you have done your research on the company and are genuinely interested in the job. A strong cover letter greeting can also help you stand out from the competition and increase your chances of getting an interview. It sets the tone for the rest of your cover letter and can make a positive first impression that can carry throughout the entire application process.

Why a Strong Cover Letter Greeting Matters

A strong cover letter greeting matters for several reasons.

First, it helps you stand out from the competition. When hiring managers or recruiters are reviewing hundreds of applications, a personalized and well-written greeting can catch their attention and make them more interested in reading the rest of your cover letter.

Second, a strong cover letter greeting shows interest and research in the company. It demonstrates that you have taken the time to learn about the company and the job you are applying for, and that you are genuinely interested in working there. This can make a positive impression and increase your chances of getting an interview.

Finally, a strong cover letter greeting sets a positive tone for the rest of the cover letter. It can make the hiring manager or recruiter more receptive to the information you are presenting and create a positive impression of you as a candidate.

Overall, a strong cover letter greeting is an important part of your application that can make a big difference in your job search.

Tips for Writing a Strong Cover Letter Greeting

When it comes to writing a cover letter greeting, there are a few tips to keep in mind to ensure that you make a great first impression. Here are some tips for writing a strong cover letter greeting:

Use the hiring manager's name if possible

If you have access to the name of the hiring manager, it's always best to use it. This shows that you've done your research and taken the time to personalize your cover letter. It also helps to create a connection between you and the hiring manager right from the start.

Use a general salutation if you don't know the name

If you don't know the name of the hiring manager, it's still important to address your cover letter to someone specific. In this case, you can use a general salutation such as "Dear Hiring Manager" or "Dear Recruiter." Avoid using generic greetings like "To Whom It May Concern" as they can come across as impersonal and lazy.

Be professional and respectful

No matter who you're addressing in your cover letter greeting, it's important to be professional and respectful. This means using appropriate titles and avoiding informal language or slang. Your cover letter is a representation of you and your professionalism, so make sure that your greeting reflects that.

Keep it short and to the point

Your cover letter greeting should be brief and to the point. It's important to grab the reader's attention right away, but you don't want to take up too much space or waste their time. Aim for a greeting that is no more than one or two sentences long.

20 Cover Letter Greeting Examples

When addressing the hiring manager directly, using their name can make a great impression. It shows that you took the time to research and personalize your cover letter. Here are some examples:

• Greeting: Dear [Hiring Manager's Name],
• Strengths: This greeting is tailored to the specific recipient, which is always a good idea. It also uses the hiring manager's name, which shows respect.
• Weaknesses: This greeting is a bit formal, which may not be appropriate for all companies.
• Greeting: Dear [Company Name] Recruiter,
• Strengths: This greeting is general, but it's still professional and respectful. It's also a good idea to use the company name in the greeting, as this shows that you've done your research.
• Weaknesses: This greeting doesn't use the hiring manager's name, which could be seen as a missed opportunity.
• Greeting: Dear [Job Title] Hiring Manager,
• Strengths: This greeting is specific to the job you're applying for, which is a good way to show that you're interested in the position. It also uses the hiring manager's title, which shows respect.
• Greeting: Dear [Department Name] Team,
• Strengths: This greeting is general, but it's still professional and respectful. It's also a good idea to use the department name in the greeting, as this shows that you're familiar with the company's structure.
• Weaknesses: This greeting doesn't use the hiring manager's name or title, which could be seen as a missed opportunity.
• Greeting: Hello [Hiring Manager's Name],
• Strengths: This greeting is informal, but it's still professional and respectful. It's also a good way to show that you're friendly and approachable.
• Weaknesses: This greeting may not be appropriate for all companies, especially those that are more formal.
• Greeting: Good morning [Hiring Manager's Name],
• Strengths: This greeting is informal, but it's still professional and respectful. It's also a good way to show that you're aware of the time of day.
• Greeting: Nice to meet you, [Hiring Manager's Name],
• Strengths: This greeting is informal, but it's still professional and respectful. It's also a good way to show that you're excited about the opportunity.
• Greeting: Greetings [Hiring Manager's Name],
• Greeting: Hi [Hiring Manager's Name],
• Greeting: Hi there, [Hiring Manager's Name],
• Greeting: Howdy [Hiring Manager's Name],
• Weaknesses: This greeting may not be appropriate for all companies, especially those that are more formal. The greeting should be clear, concise, and polite. It should also be tailored to the specific recipient. If you know the name of the hiring manager, use it. If you don't, you can use a general salutation, such as "Dear Hiring Manager" or "Dear [Company Name] Recruiter."
• Greeting: It's a pleasure to meet you, [Hiring Manager's Name],
• Greeting: To Whom It May Concern,
• Strengths: This greeting is general, but it's still professional and respectful. It's also a good way to show that you're not sure who the hiring manager is.
• Greeting: Dear Sir or Madam,
• Weaknesses: This greeting is a bit outdated and may not be appropriate for all companies.
• Greeting: Gentlemen,
• Strengths: This greeting is traditional and respectful. It's also a good way to show that you're addressing a group of men.
• Weaknesses: This greeting is outdated and may not be appropriate for all companies.
• Greeting: Ladies,
• Strengths: This greeting is traditional and respectful. It's also a good way to show that you're addressing a group of women.
• Greeting: Dear Hiring Team,
• Strengths: This greeting is general, but it's still professional and respectful. It's also a good way to show that you're addressing the entire hiring team.
• Greeting: Dear [Hiring Manager's Title],
• Strengths: This greeting is specific to the hiring manager's title, which shows respect. It's also a good way to show that you've done your research.
• Greeting: Dear [Hiring Manager's First Name],
• Strengths: This greeting is specific to the hiring manager's first name, which shows familiarity. It's also a good way to show that you've done your research.
• Greeting: Dear [Hiring Manager's First Name][hiring manager's last name],
• Strengths: This greeting is specific to the hiring manager's first and last name, which shows familiarity. It's also a good way to show that you've done your research.

A strong cover letter greeting can make a big difference in getting noticed by potential employers. By using the tips outlined in this article, you can create a greeting that shows your interest and sets a positive tone for the rest of your cover letter. Remember to be professional, respectful, and keep it concise. Take the time to research the company and hiring manager to address them by name when possible. By following these tips, you can improve your chances of standing out and landing your dream job.

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Perfect Cover Letter Salutations: Start Strong

11 min read · Updated on April 24, 2024

Greet your future employer professionally with these cover letter salutations

Cover letters – some recruiters love them; some recruiters hate them. Unfortunately, you'll rarely know which type of recruiter you're contacting, so the safest bet is always to send one, just in case. 

The aim of a cover letter is to make the reader want to find out more about you, so in this article, we're looking at starting strong. 

Which are the best cover letter salutations to make a great first impression?

What is a cover letter salutation?

When we say “salutation,” we mean the opening line of the letter where you greet the person you're writing to. For example, when you write to thank your aunt for the jumper she knitted for Christmas, you might use “Dear Aunt Betty” as your salutation. These days, the salutation may refer to the opening of an email as much as to the opening of a handwritten or printed letter. 

While cover letter salutations generally refer to the opening line of your epistle, some people also refer to the sign-off as a salutation as well, so we'll look at that at the end of the article. 

Considerations when choosing cover letter salutations

A cover letter is a formal business document that you use to try to make yourself more memorable. Remember, though, you want to be remembered for the right reasons and not the wrong ones! 

Starting your letter “Yo!” or “Hey” doesn't convey the impression of a competent professional who knows the unspoken rules of office writing etiquette. 

While not everyone is a natural writer, relying instead on personality, speech, and body language, cover letters depend very much on the written word. In fact, a cover letter, along with your resume, is part of your personal sales brochure. You need to choose the right words to sell yourself effectively. 

Stick to these guidelines, and you can't go far wrong.

Keep it formal and professional

Your tone should be aligned with the tone you'd use when speaking to a teacher, religious leader, or grandma, not the tone you'd use with your mates or kid brother. This is the first impression you'll make on your potential employer, so it's important to show that you can communicate professionally , with respect, and in line with workplace norms. 

Personalize wherever possible

Bonus points if you know, or can find out, the name of the person who will be reading the letter. If you can address them by name, you're instantly showing that you've made the effort, done your research, and have taken the time to write a personalized letter rather than firing the same one off to multiple vacancies. 

Always use a salutation

Even if you can't find out the recipient's name, never leave the greeting line blank. It conveys the impression of someone who lacks attention to detail or is just plain lazy. Not a great impression to create on someone you need to impress! 

This doesn't just apply to the cover letter salutation but to the entire document. Punctuation is important as it enables your reader to accurately interpret your meaning. Use capital letters for names and add a comma after the salutation. Get a trusted friend or family member to check over your letter when it's written to help you give it the polish it needs. 

Options for cover letter salutations

Let's take a look at some different salutations you could use on your cover letter. 

Dear Mr Donnelly 

Addressing the hiring manager by name is the ideal option. If it's not given in the job posting or provided by the person connecting you, it's fine to resort to good old Google. You may find their name on the company website or be able to track them down on LinkedIn. It's also perfectly acceptable to contact the company directly and ask them who you should address your application to.

If you're lucky enough to know the name of the hiring manager, you should always use it in the cover letter salutation. Bear these considerations in mind, though: 

Double and triple check the spelling – even the most common names sometimes have unconventional spellings 

Default to “Mr,” “Mrs,” or “Miss” plus their surname and use the generic “Ms” if you're not sure whether “Mrs” or “Miss” would be most appropriate

Reflect the gender-neutral title “Mx” if that's what you find online or on the job advert

Dear Doctor Foster

If the recipient has a professional title, it's recommended you use that instead of “Mr,” “Mrs,” or “Miss.” Examples could include “Dear Professor Dumbledore,” “Dear General Eisenhower,” or “Dear Doctor House.” 

While the formal “Dear Ms Farrell” is the preferred and most formal option, if you only have the hiring manager's first name, it's perfectly acceptable to use it to open the letter. Again, check the spelling. A slightly less formal salutation here isn't a reason to take a less formal tone throughout the rest of the letter, however. This is a suitable salutation for a job application email, as you can get away with a slightly more relaxed approach in an email.

Dear HR team

If you need a greeting for a cover letter to an unknown recipient, this is a popular option. It's not ideal, but your letter is likely to be forwarded to the right department at least. If you can't find the name of the hiring manager, this is a viable Plan B. 

Dear hiring manager

This is an alternative cover letter greeting when you have no name available. It's better than leaving a blank space, but it's far from warm and personal. Additionally, your letter may not find its way to the right person if the company has different teams hiring for different roles. Try to avoid this unless you've run out of other options.

Dear Sir / Madam

This cover letter salutation is falling out of favor. It's not just impersonal; it doesn't even address a specific team or department. Still, it's better than an overly casual greeting or a blank space. 

How NOT to address a cover letter

As we've already said, there are some greetings that are just too informal to use as cover letter salutations. There are others, however, that tread a very fine line. We'd advise avoiding these openings, as they're either too colloquial or too stuffy. 

To whom it may concern

We're not in the 19th century anymore. Trim your whiskers and relegate this stuffy greeting to history, it's too impersonal even for the most uptight offices. 

Using “dear” on its own, with no name or further greeting attached, gives the wrong vibe. It sounds like a combination of your old aunt, someone unfamiliar with the English language, and someone who's forgotten to fill in a blank on their template. Literally, anything is better than nothing after the word “dear.”

Hi, hello, hi there!

While these cover letter salutations certainly aren't stuffy or over-formal, they fall too far in the other direction. They're friendly and casual but too much for an initial introduction. Save these for the interview. 

Expert tip: Read this article to find out more about cover letter mistakes to avoid: 10 of the Worst Cover Letter Mistakes to Avoid  

Cover letter closing salutations

How you end is just as important as how you begin. After all, you want to end on a high! Before you come to an abrupt end, you'll want to do both of these things: 

Thank the reader for their time and consideration 

Add a call to action, for example, directing them to look at your resume or give you a call

Cover letter salutations to close 

You've started strong and used the body of the email to convince the hiring manager that you're the ideal candidate for the role. Now, it's time to choose your sign-off. 

Yours sincerely, yours truly

These two phrases should be your go-to sign-offs for a formal business letter. If you've started your letter with the recipient's name, choose sincerely; otherwise, choose truly. 

Best regards, kind regards, regards

These are all acceptable closing phrases but better suited to an email than a full letter. They veer towards the casual and aren't generally considered the best letter-writing etiquette. 

Respectfully

This is a polite way of signing off a letter, although not especially conventional or formal. While it's better than no closing at all, it would be wiser to choose a more formal option. 

How NOT to sign off a cover letter 

Just as there are ways not to start a cover letter, there are ways not to sign off. 

Well, it's polite but way too informal. “Thank you” would be better, but a line within the body of the letter saying that you appreciate the time they take to consider your application would be best. 

Just no. You're not taking leave of a friend you've just dropped in on; you're addressing your potential future employer. A more formal and respectful tone is needed. 

However you choose to end your cover letter, remember to finish with your name – and leave space above to sign it if you intend to print it out.

Cover letter examples

Below you'll find two cover letter examples with strong salutations, one a traditional letter and one an email, that you can use for inspiration. 

Traditional cover letter example

Dear Ms Searle, 

Re: Sales Manager vacancy 

Having seen your advertisement for a Sales Manager on LinkedIn, I would like to outline my professional experience and strong track record. I believe I can make a very significant contribution to Acme Corp.

In addition to extensive experience in a sales environment, I also have a commitment to delivering exceptional customer service and a proven ability to meet targets. As you will see from my enclosed resume, I am a natural people person, communicating effectively with a diverse range of people and demonstrating excellent negotiation and influencing skills. My leadership abilities mean that I am able to successfully engage and motivate teams – my current team has surpassed its Q1 targets by 23%. 

I am driven, ambitious, and keen to progress my career in a growing and innovative business such as Acme Corp. I am confident that my strong work ethic, combined with my sales results and integrity, will enable me to play a key role in your success. 

Please do not hesitate to call me at 555-555-5555 so we can arrange an interview to discuss my application in greater depth. I appreciate your consideration. 

Yours sincerely,

Email cover letter example 

Dear Liz, 

Re: Assistant Security Manager vacancy (ref: 12345)

Having read your advertisement for an Assistant Security Manager with interest, I am writing to outline my extensive professional experience. I believe that I possess the talents necessary to make a positive contribution to your hotel.    

I have a comprehensive understanding of security and a commitment to exceptional service. As a Police Officer, I led teams of up to 6 personnel, overseeing security patrols and managing performance. Colleagues would recommend me for my ability to build and motivate teams to achieve exceptionally high standards and positive outcomes. 

As a manager, I take pride in providing training and development opportunities across the team to improve individual skill levels and ensure the achievement of organizational objectives.

The position at Acme Hotel is particularly appealing to me as I believe it will make the best possible use of my security and leadership skills whilst providing opportunities for further development. 

Please do not hesitate to call me at 555-555-5555 so we can arrange an interview to discuss my application in greater depth. I appreciate your consideration of my application and look forward to hearing from you.

Best regards, 

Choose the right cover letter salutations to set the right tone

As you can see, there are several options for opening and closing a cover letter. Make sure you choose one that is professional, has the right amount of formality, and shows you understand corporate communication. 

At TopResume, we create impactful resumes that land jobs. If you need help with your cover letter, we can do that, too! Why not contact us for a strong start on your journey towards a new career? 

Recommended reading: 

Resume vs Cover Letter: How They're Different

What is the perfect cover letter length?

How to Tailor Your Cover Letter for Each Job Application

Related Articles:

How to Maximize Your Resume Action Words to Wow the Employer

Resume Spelling and Accent Explained

Guide to Writing a Great Resume with No Work Experience

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How To Start A Cover Letter? 9 Powerful Ways

By Christina Colclough

Last updated: April 25, 2024

Just like your resume, your effective cover letter holds significant weight, especially the opening paragraph. It offers your potential employers a quick glimpse into who you are and what value you bring to the table; from there, they will decide whether to give you a shot.

Keep scrolling to learn how to nail this opening and set yourself apart from the race.

In this article:

What should i include in the application letter opening paragraph.

1. Contact Details

It might seem matter-of-fact, but including contact information is crucial for your professional image and also makes it easy for HR to reach you. Some key elements you must always include: 

• Make sure your full name matches exactly what’s on your resume.
• Include a phone number where you can be easily reached during business hours. Consider adding a mobile number if appropriate.
• Use a professional email address that’s easy to remember and reflects your name. Cutesy or informal email addresses are not encouraged.
• You can optionally include a link to your LinkedIn profile or personal website , especially if it showcases your relevant experience and skills for the job.

Some people list their contact information left-aligned at the very top of the document, while others prefer to create a separate header section. Both options are acceptable. 

2. Greetings

A proper greeting establishes a professional tone and shows respect to the hiring manager. 

Use “Dear” followed by a specific name whenever possible. It would be great if you could find information about the hiring manager through the company website, job description, or professional network. Such a personal touch demonstrates effort and shows them you’ve done your research.

When uncertain of their gender, use “Dear Mr./Ms. [Last Name]” or opt for “Mx.” if you want to include non-binary identities.

In the worst-case scenario (you can’t find any specific name), a simple “Dear hiring manager” should do. Most importantly, never resort to outdated greetings like “To whom it may concern” or overly casual greetings like “Hello”; they might not strike the strongest first impression. 

3. Opening Paragraph

Here’s where you craft a strong hook expressing your enthusiasm for the role or highlighting a relevant achievement or value. According to my survey at UNI Global Union, the majority of HR managers want a concise yet compelling cover letter within one page .

So, aim for only 3-4 sentences in the cover letter introduction that pique the hiring manager’s interest and make them want to learn more about you. Let’s discuss how to start it in more detail with some cover letter examples in the following section.

How Do I Start Off A Cover Letter? 9 Powerful Strategies & Examples

1. Show Your Great Enthusiasm

Companies look for dedicated, passionate employees who bring positive energy to the team, and an enthusiastic opening paragraph can truly reflect that kind of passion. Backing up your interest in the role with clear reasons also makes it more genuine and partly demonstrates your work ethic. 

The paragraph should focus on something specific about the company or the job title that you find intriguing. Words like “excited,” “happy,” or “motivated” should convey your enthusiasm effectively! 

Here is what hiring managers like me appreciate even more: specific numbers or relevant accomplishments that illustrate your passion (e.g., “I’ve volunteered for [Number] hours with organizations focused on [Industry] because…”).

“I’m excited about the opportunity to join Patagonia’s innovative social media team. Your recent campaign for the new Arbor Series sustainable backpacks resonates with my past experiences in a similar marketing project with recycled shoes in 2022. With my proven track record in brand awareness, I believe I can contribute my skills and passion to your team’s continued success.”

2. Mention Mutual Connections

A shared connection with someone at the company establishes trust right from the start! The hiring manager might be more receptive to your application if they recognize a name they know; plus, given how referrals are valued in many companies, a mutual connection can really position you as a pre-vetted job candidate.

Nevertheless, spending most of the paragraph on that special mutual connection will not work in your favor. Instead, you should only use it as a springboard to showcase your professional skills.

“I learned about the Marketing Manager position from Sarah Jones, a former colleague and current Social Media Specialist on your Influencer Marketing team. 

Sarah and I collaborated on launching a social media campaign for [Previous Company]’s new fitness tracker line, and my expertise in social media analytics has contributed to a 30% increase in follower engagement during the campaign. I’m confident I can replicate this achievement for your team’s social media growth.” 

3. Mention A Spectacular Accomplishment

Needless to say, quantifiable achievements provide concrete evidence of your skills and show your commitment to achieving measurable results – a valuable asset in any company.

Make sure this accomplishment directly relates to the skills and experience level required for the position, and always use specific metrics to highlight its impact! (e.g., increased sales by 20%, reduced costs by 15%). 

Then, explain briefly how this remarkable milestone translates to potential benefits for the company you’re applying to.

“In my previous role as a Customer Service Representative at [Previous Company], I consistently achieved a 95% customer satisfaction rating, ranking me in the top 10% of the team. This success stemmed from my ability to actively listen to customer concerns and implement effective de-escalation techniques, which I believe will contribute to your ongoing efforts to deliver exceptional customer service.”

4. Lead With Something Newsworthy

Weaving a newsworthy event into your cover letter opening can be a strategic (not to mention very impressive and memorable) way to demonstrate your awareness.

Remember to choose news directly related to the company’s industry and not just some general trends. Offer a brief yet insightful take on the news, then wrap it up by connecting the info to your skills and how you can help the company address any potential challenges it presents.

“The recent news of a major data breach at [Company Name]’s competitor has highlighted the worrying development of cybersecurity threats. As a skilled Software Engineer, I’m confident I can contribute to your company’s ongoing efforts to stay ahead of these risks. In my previous role at [Previous Company], I successfully implemented a multi-layered security protocol that reduced unauthorized access attempts by 70%.” 

5. Impress With A Great, Creative Story

A story breaks the mold and instantly sets you apart from other applicants! And since most stories can connect with readers on an emotional level, your application will be much more likely to be remembered. 

Still, even with your boundless creativity, make sure the story adheres to a professional tone and highlights an accomplishment/ lesson learned that showcases at least one impressive skill.

“Getting lost in the wilderness was never a fear for me as a child, and once, such exploration led me to discover a hidden waterfall, so breathtaking that it sparked my lifelong affection for nature. This passion fueled me to spearhead a social media campaign that utilized user-generated content to showcase the beauty of nature, resulting in a 25% increase in brand engagement.” 

6. Start With Something Funny

A touch of humor in your cover letter opening can be a risky but potentially rewarding strategy. It makes you seem personable and much more approachable!

From my observation, a lighthearted quip or relatable observation is better than a long, runny joke. Research the company culture to ensure your funny story aligns with their tone, and leave out anything that sounds the slightest offensive or controversial. 

“In a past life, I may have believed Comic Sans was the height of design sophistication. Thankfully, those days are far behind me. Now, as a passionate Graphic Designer with a keen eye for clean layouts and eye-catching visuals, I’m excited to apply for the Graphic Designer position at [Company Name].” 

7. Tell Them Something They Do Not Know

Another compelling strategy to pique the hiring manager’s curiosity is to start with what they might not know. I was impressed by some UNI Global Union employees who showcased some of the latest industry research and trends right at the beginning of their cover letters. And that definitely helped them land a spot on the shortlist for their current roles.

The point is to leave the HR manager wanting more, then smoothly transition from the initial fact to how your qualifications can fill that knowledge gap and address the potential issue/opportunity it presents!

“Did you know that a recent study revealed that Gen Z consumers are more likely to be swayed by user-generated content than traditional celebrity endorsements?

This drastic shift in consumer behavior demands modern marketing strategies. As a highly motivated Marketing Specialist with expertise in influencer marketing, I’m confident I can leverage this trend to develop impactful campaigns that resonate with Gen Z audiences. In my previous role at [Previous Company], I spearheaded a UGC campaign that…”

8. State A Personal Mission

A personal mission reflects your core values and career aspirations, giving the formal cover letter a more genuine touch. Companies are also more likely to hire passionate applicants whose values greatly align with the company’s mission or benefit the latter to a great extent. 

“My strong belief in the power of collaboration to create positive change fuels my passion for project management. Throughout my career, I’ve strived to lead teams effectively to achieve impactful results. I believe [Company Name]’s mission to promote sustainable development through community-driven initiatives deeply resonates with my own values.” 

9. Explain Your Career Change 

(If the job you apply for doesn’t align with your previous professional experience)

Hiring managers will naturally question your decision to change careers, so addressing it upfront is the best way to demonstrate both your self-awareness and initiative! 

Do not dwell too much on your past experiences, however. Instead, focus on transferable skills from your previous career that remain relevant to the new position. 

“While my background lies in financial analysis, my passion for storytelling and content creation has always been strong. This passion led me to pursue a [Relevant Certification/Course] in content marketing, and I’m now eager to leverage my analytical skills and newfound expertise to ensure the success of your future marketing campaigns.”

You might also like: How Long Should A Cover Letter Be? 7 Powerful Ways To Close A Cover Letter Who To Address Cover Letter To To Whom It May Concern Alternatives

Even when you’ve got the main part of the letter spot-on, the hiring manager might not even read that far if you fail to impress them with a great introductory paragraph. Keep in mind the cover letter templates we discussed above, and write to us if you still need help with how to begin a cover letter.

Christina J. Colclough

Dr Christina J. Colclough is an expert on The Future World of Work and the politics of digital technology advocating globally for the importance of the workers’ voice. She has extensive regional and global labour movement experience, is a sought-after keynote speaker, coach, and strategist advising progressive governments and worker organisations.

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How to Start a Cover Letter – The Ultimate Guide

Are you fond of using cliches like “My name is…”, “I’m writing to apply…” or “I’m the perfect fit?” That’s not how to start a cover letter. These overused expressions won’t help your cover letter stand out.

They lack the punch and individuality that hiring managers are looking for. So instead of saying you’re the perfect fit, why don’t you describe “why” you are the perfect fit?

If a person in the company recommended that you apply, you could mention that person’s name. It’s better than saying, “I’m writing to apply…”.

That’s the purpose of this guide; we’ll show you a step-by-step process to start a cover letter that will land you an interview.

Table of Contents

What is the Purpose of a Cover Letter?

The cover letter is your opportunity to sell yourself to a potential employer by:

• detailing your professional achievements,
• why you are the ideal fit for the position, and
• what you can bring to the table beyond your technical expertise.

Make sure to get to the point quickly and clearly, outlining who you are and how you would significantly benefit the company.

Think of cover letters as effective marketing tools; you are the product being marketed.

In the following sections, we’ll show you how to start a cover letter by going through each section.

How to Start a Cover Letter: Formatting the Header

When done right, the header can prove to the hiring manager that you’ve done your research. This is particularly true especially when you tailor the letter to a specific person you’re applying to.

You can personalize your header by searching for the recruiting manager’s name and position in the company.

Most cover letter headers are centered in the top left corner. Also, you can create a unique cover letter header that fills the entire top of the page.

How to Write a Cover Letter Header Format

The header has three sections: your personal information, contact information, and the date of writing. Let’s go through each of them.

Add Your Personal Information

You must include the following details:

• Your full name (add your professional title, if applicable)
• Phone number
• Professional email address

Sometimes, you can add your social media profiles like Medium, LinkedIn, and personal websites. However, make sure that it’s relevant to the job you’re applying for. If not, it’s best to leave it out.

Include the Contact information

Skip a line by pressing “Enter” on your keyboard and add the recruiting manager’s contact details. It can be challenging to get the recruiter’s information. But don’t worry, you can usually find it in a job listing. To find out more about a company without filling out a job application, you can check their website’s “About Us” section. You can also check their LinkedIn profile.

Related: Do I Need a LinkedIn Profile: Pros and Cons

You should include the following three things in the contact information section:

• The recruiter’s name
• Job position
• Company name

If you can’t find the information, you can skip it and address it to the “hiring manager.” Here are some cover letter header examples:

Martha Stuart 315-444-9080 [email protected] November 18, 2020 Tom Brown Human Resource Director ResumeKit, Inc. 200 Purple Street, Suite 540 MentionTown, IL 94231

Cover Letter Greeting: How to Address the Hiring Manager

The cover letter greeting is crucial, so don’t overlook it and put a generic greeting there. It may cost you an interview. The salutation is a chance to show that you care about the job and the company.

It also shows that you’ve done some research by, for example, using the hiring manager’s full name. Sometimes, some job ads include the name of the person who will manage the application process.

But you may not be that lucky. So it’s always good to prepare. So let’s find out how to start a cover letter by writing a good cover letter greeting.

When You Know the Recruiter’s Name

Using the recruiter’s full name after “Hello” or “Dear” is the simple and effective way to go. This helps to avoid misgendering someone. However, if you use these salutations, always use their first name.

If the hiring manager has a title like “Professor” or “Dr.” you can also include that in your greeting.

Uses titles such as “Mr.” or “Ms.” followed by their last name if you know the person’s gender. Remember that there’s a difference between “Ms.” and “Mrs.” Use the “Mrs” if you’re sure that the person is married. If you don’t, stick with the “Ms.”

Remember to place the comma after the name, not before it.

Below are some cover letter greeting examples:

• Dear Jonathan,
• Dear Dr. Franklin
• Hello Mrs. Stuart,
• Hello Mr. Sanchez,
• Dear Ms. Watson
• Hello Tom Brown

When You Don’t Know the Recruiter’s Name

You can still write a good cover letter greeting if you can’t find the recruiter’s name . Here’s how to start a cover letter without a name. First, tailor your greeting to the job position by including relevant details like the job title and department.

For example:

• Dear Sales Manager,
• Dear Client Service Manager,

If you can’t find these details as well, use generic salutations like:

• Dear Human Resource Manager,
• Dear Hiring Manager,

Avoid using cover letter greetings like “To Whom It May Concern” and “Dear Sir or Madam.” It’s outdated and not well-received in the job market today. But there’s a specific time you can use it if you don’t know the recruiter’s name.

Check out this guide to learn more: To Whom It May Concern: When And How To Use

Do Your Research Before Using Generic Greetings

Before you start using general greetings, do your research to find the recruiting manager’s name. You can also use social media like Facebook, LinkedIn, or Twitter to find out who is hiring.

Incorporating the hiring manager’s name into your cover letter shows your initiative and desire to make a good impression.

How to Impress the Hiring Manager With Opening Sentences

Strategies and examples of how to start a cover letter vary depending on the industry. But there are universal tips that you can use in any cover letter. For example, addressing a cover letter opening could determine your success in landing an interview.

Below are some essential tips on how to start your opening sentence.

1. Show How Enthusiastic You Are About The Role

Prospective employers highly prize people who are passionate about their work. That’s why expressing your excitement for the position you’re applying for is a must in your cover letter. They are looking for evidence that your interests and the job’s responsibilities are a good fit. An employee that commits to their work is more likely to:

• excel at it,
• remain with the organization for longer, and
• increase their dedication to the organization for a long time.

The first paragraph of your cover letter is the perfect place to convey your passion. Then, you should explain why this job appeals to you and how it will help you advance your career.

I value the opportunity to assist dentists in bettering the lives of their patients.

2. Impress the Hiring Managers with Your Achievements

Successful cover letters highlight the applicant’s relevant experience and skills. To show that you know what you’re talking about and have real-world experience, lead with a professional accomplishment at the beginning of your cover letter.

Link your past achievements and future goals by explaining how your experience will benefit your new employer.

When applying for a job, it’s essential to be as honest as possible about your experience and qualifications.

I have over ten years of experience as a qualified dental assistant working with dentists and hygienists. I have mastered the four-handed dental technique in my current position at X Dental.

3. Mention a Relevant Contact

Did someone refer you to the job position? The first paragraph is the best place to mention the person who introduced you to the job.

Given the importance of referrals in getting an interview, it’s wise to highlight them in your cover letter. And that’s because you won’t get to include them in your resume.

If a mutual connection between you and the recruiting manager vouches for you, your resume will be taken more seriously.

Rosemary Dale, my former coworker, suggested I contact you to show my interest in the dental assistant position at Company X.

4. Show the Organization What You Can Bring on Board

A potential employer will want proof that you can add value to their organization. Therefore, in the first few lines of your cover letter, emphasize a problem you know you can solve for the employer. You can also include your most marketable hard or soft skills and what they can do for the company.

In accordance with the job description on your website, I also possess the following abilities and credentials: – 8-year experience developing dental x-rays – knowledge of infection prevention, including how to clean and sterilize tools and equipment – attention to detail – understanding of a variety of scheduling applications – excellent customer service skills

5. Be as Direct as Possible

It’s bad practice to beat around the bush. It gets you nowhere. When beginning your cover letter, be direct regarding the position you’re applying for and the qualifications you bring on board.

It’s helpful for recruiters to know upfront the position you are applying for and why you are an excellent fit for that role.

That’s because they receive hundreds of applications daily, sometimes even for various positions within the same department. So delaying their time will only get your letter overlooked.

Above all, I care about people. I value the opportunity to assist dentists in bettering the lives of their patients. I believe that my skills will bring immense value to your company.

Related: How Long Should a Cover Letter Be?

How to Start a Cover Letter Examples: Concluding Your Letter

There’s an excellent way to end your cover letter. At the end of your cover letter, you should write a paragraph that briefly restates your interest in and qualifications for the position. Don’t drag out the conclusion of your cover letter.

Instead, keep it short and sweet and express your eagerness for the company to contact you about the following stages. Then, sign off at the final signature.

The end of your cover letter should:

• Show confidence
• Be passionate
• Link your work experiences, achievements, and skills to the role.
• Clarify your expectations and skills

And don’t forget to say “thank you.”

Check out this guide to learn more about ending cover letters: How to End a Cover Letter in 2022 + Examples .

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How to Start a Letter (With Professional Greeting Examples)

Melissa Ling / The Balance

• Letters & Emails
• Skills & Keywords
• Salary & Benefits
• Job Listings
• Job Interviews
• Cover Letters
• Career Advice
• Work-From-Home Jobs
• Internships

Options for Starting a Letter

• Examples of Professional Greetings

Try to Find a Contact Person

• Greetings to Use When You Don't Have a Contact Person

Greetings to Avoid Using

Tips for writing and sending a letter.

What's the best way to start a letter? When writing a letter for professional purposes, an appropriate greeting is essential. Your greeting sets the tone for your letter or email, and is an indicator of your written communication skills.

Review information on options for starting a letter, including professional and personal greetings, examples of the best salutations, and what to do when you don't have a contact person.

When deciding  which salutation to use , you should consider whether, and how well, you know the person you're writing to. The answer will determine how you start your letter. It's important to use a formal and professional greeting when you don't know your letter or email recipient well.

Personal Greetings

When to use a person's first name: If you are writing to someone in a professional capacity that you have known personally for many years, it is appropriate to use only their first name.

Professional Greetings

When to use a professional greeting: If you don't know the person well, it is best to use  Mr., Ms., or Dr.  as an  appropriate business letter salutation . When you don't know the recipient's gender, you can use their first and last name. If you have any doubts about which greeting you should use, err on the side of caution and use the more formal style of address.

Use a Formal Salutation

Keep it formal: Try to avoid the temptation to begin your professional letter with informal salutations like "Hello," "Greetings," "Hi There," or "Good Morning" if you don't know the name of your contact person.

While those informal greetings are fine for casual emails to friends or even for more formal emails you might send to groups of people, in a professional letter you'll need to use a personal salutation with either a first and/or last name ("Dear Mr. Doe") or a job title ("Dear Hiring Manager").

Always be sure to double-check the spelling of the recipient's name. Otherwise, you'll be making a poor impression from the start of your letter.

Punctuation

Also remember to include the period after "Mr." and "Ms." and follow your salutation with a colon or comma (e.g., "Dear Ms. Doe:" or "Dear Jamie Chen,").

Examples of Professional Letter Greetings

These greetings are all suitable for professional communications.

When you know the person well:

When you know the person's name:

• Dear Mr./Ms. Lastname; e.g., Dear Mr. Dolan or Dear Ms. Butler
• Dear Mr./Ms. Firstname Lastname; e.g., Dear Mr. Martin Haynes or Dear Ms. Melissa Tandor
• Dear Firstname Lastname; e.g., Dear Michael Cairns

When you don't know the person's gender: When you have a name but are unsure of the gender of the person you are writing to, it is acceptable to leave out the honorific, and use the first and last names alone. For example:

• Dear Robin Miller
• Dear Jamieson Cavanaugh

If at all possible, use a contact name when you write. This makes your letter more personal, and it creates an immediate relationship with the reader. If you don't have a contact name, do some research to find out the  right person to address your letter to .

It doesn't take much extra time to make an attempt to find a name, and the sentiment it conveys is worth it. It's worth a try, even if you aren't successful.

Sometimes the name will be on the company website, or you may be able to find the right person on LinkedIn. Perhaps one of your colleagues or contacts knows who the appropriate person might be. You can also call the office of the unknown person you are writing to and ask the receptionist for the name by explaining your reason for calling.

For example:  "I am applying for a job with your company. Can you please tell me the name of your Hiring Manager so that I know to whom I should address my cover letter?"

Greetings to Use When You Don't Have a Contact Person

Sometimes, despite your best efforts, you just can't find a name to address your letter to. In that case, you have a variety of choices, all of which are professional and appropriate.

The more information you have about where you are sending the letter, the better. (For example, the human resources department of the company, or the manager of the department related to your inquiry.) This way, you can make a more targeted choice when selecting your greeting.

If you don't have a contact person, there are a variety of options to choose from:

• Dear Hiring Manager
• Dear Human Resources Manager
• Dear Recruiting Team
• Dear [Company Name] Recruiter; e.g., Dear ABC Company Recruiter
• Dear [Department Name] Recruiter; e.g., Dear IT Support Recruiter
• Dear [Department Name] Team; e.g., Dear Product Recruiter
• Dear Sir or Madam (this is outdated, so avoid if possible)
• To Whom It May Concern (use if you have no other workable options)

The following greetings aren't appropriate for formal letters or email messages:

• Good Morning or Afternoon (you don't know when they'll receive the letter or email message)

Start your letter with an appropriate greeting, as listed above.

First Paragraph

After your greeting, begin your first paragraph, which is usually an introduction that lets the reader know who you are and what you are writing about. If you have a mutual acquaintance who referred you to the reader, you should mention them at this time.

Body of Letter

The body of your letter normally consists of a paragraph or two of text. Here, you can elaborate on the theme of your letter and provide supporting details for the subject.

You'll want to keep it concise and pertinent to the person and the topic.

Be thorough but don't repeat yourself or go on and on about unimportant details.

Next, you'll need to sum up your letter. Your summary should include a thank you to the person for his or her time and consideration. If you plan to follow up later, you can also provide the details of when and how you will contact him or her.

Closing Options

Finish your  professional letter with a closing , such as "Sincerely" or "Regards." If you plan on sending the letter by postal service, your signature should be followed by your typed name.

If you're sending an email, your typed name should be followed by your contact information, which you can type in manually or have it done automatically for you. Here's  how to set up an automatic email signature .

Key Takeaways

• Choose a formal greeting. When you don't know the person you're writing to well, don't use a casual greeting.
• Try to find a contact person. If you can't find a contact person, it's fine to use a generic greeting.
• Proofread your letter or email. When you're sending professional correspondence, it's important to carefully proofread your document before you send it.
• How to Address a Business or Professional Letter
• Business Letter Salutation Examples
• Sample Professional Letter Formats
• How to Introduce Yourself in an Email (With Examples)
• Email Etiquette Tips for Job Seekers
• Business Letter Format With Examples
• Job Interview Thank-You Letter Template
• Types of Professional Business Letters
• Sample Sickness Excuse Letters and Emails
• Sample Absence Excuse Letters and Emails for Work
• Formal Letter Closing and Signature Examples
• Professional Letter and Email Examples
• How to Write and Send Professional Emails
• Letter and Email Salutations and Greetings
• Missing Work Excuse Email and Letter Examples
• Sample Email Message Formats for Job Searching

Cover Letters 101: Should You Address Your Letter ‘To Whom It May Concern’?

W hen applying for jobs, the way you start your cover letter sets the tone for a good first impression. Many applicants wonder if they should stick with the old “To Whom It May Concern.” This phrase has been around for ages, but times have changed, and so have the expectations in the job market. Here’s why “To Whom It May Concern” might not be the best idea anymore and offers some smart alternatives to help your application catch an employer’s eye.

See Also: 6 Genius Things All Wealthy People Do With Their Money

Sponsored: Protect Your Wealth With A Gold IRA. Take advantage of the timeless appeal of gold in a Gold IRA recommended by Sean Hannity.

Key Takeaways

• “To Whom It May Concern” might be considered outdated and overly impersonal in today’s job market.
• Personalizing your cover letter by addressing it to a specific person shows initiative and attention to detail.
• There are several strategies to find the appropriate contact person if the job listing doesn’t provide a name.
• Alternatives to “To Whom It May Concern” can help make a positive impression on your potential employer.
• Tailoring your approach can enhance your career prospects and contribute to long-term wealth by increasing your chances of securing well-suited positions.

How To Make a Good Impression Beyond ‘To Whom It May Concern’

The job application process is your opportunity to demonstrate your professionalism, attention to detail and communication skills. Starting off on the right foot can have a positive impact on your career trajectory and, by extension, your long-term financial success. Here are some tips and alternatives to “To Whom It May Concern” that can help you make a lasting impression:

1. Do Your Homework

Before addressing your cover letter, take the time to research the company and find out who the hiring manager or the head of the department is. LinkedIn and the company’s website are excellent resources for this. Addressing the letter directly to this person shows that you’ve made an effort to understand the company and its team.

2. Use a Specific Job Title

If you cannot find a specific name, addressing the letter to a job title or department can still personalize your approach. For example, “Dear Hiring Manager” or “Dear Human Resources Department” are preferable to the impersonal “To Whom It May Concern.”

3. Opt for a Warm Greeting

In cases where a direct name or title isn’t available, consider starting with a warm, yet professional greeting. “Dear Team at [Company Name]” can convey both respect and a personal touch.

4. When in Doubt, Ask

If the job listing provides a contact number or email for queries, don’t hesitate to reach out and ask for the name of the hiring manager. This not only provides you with the correct name but also demonstrates your proactive nature.

Alternatives to ‘To Whom It May Concern’

If “To Whom It May Concern” isn’t cutting it, try these more personal options. They show you’re paying attention and you care:

• “Dear Hiring Manager,”
• “Dear [Department] Team,”
• “Dear [Company Name] Team,”
• “Greetings,”

Adding a personal touch right from the start can make your cover letter shine. After you’ve picked your opening, don’t forget to personalize the rest of your letter too.

When ‘To Whom It May Concern’ Is the Right Choice

There are few situations in job applications where “To Whom It May Concern” might still fit. This can happen when you’re applying to a large organization where the hiring team is not specified and you’ve exhausted all resources trying to find a certain contact.

It can also be relevant when submitting general inquiries to a company’s career department without applying for a specific role. In these cases, “To Whom It May Concern” can act as a formal and respectful way to address your cover letter, showing that you’ve made an effort to be professional in the absence of those details.

Make Small Changes To See Big Results

Taking the time to personalize your cover letter is more than a mere formality; it’s an investment in your career. By showing that you care about the details and are genuinely interested in the position, you’re more likely to capture the attention of potential employers. This not only increases your chances of landing an interview but also positions you as a strong candidate in a competitive job market.

Choosing a different opening for your cover letter is a simple change that can have big rewards. It can help you stand out and show you’re serious about the job. This can lead to interviews and, eventually, job offers. Landing a job that matches your skills and goals can really boost your happiness at work and your financial security. Choosing to skip “To Whom It May Concern” could be a small step toward a bigger, better career .

Editor's note: This article was produced via automated technology and then fine-tuned and verified for accuracy by a member of GOBankingRates' editorial team.

This article originally appeared on GOBankingRates.com : Cover Letters 101: Should You Address Your Letter ‘To Whom It May Concern’?

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