8 tips for writing the perfect personal statement

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and assistant professor of education in anesthesiology at Weill Cornell Medicine in New York City and the author of  The Success Factor . She was named the world’s #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

Partner Center

• Features for Creative Writers
• Features for Work
• Features for Higher Education
• Features for Teachers
• Features for Non-Native Speakers
• Learn Blog Grammar Guide Community Events FAQ
• Grammar Guide

How to Write a Personal Statement (with Tips and Examples)

Hannah Yang

Table of Contents

What is a personal statement, 6 tips on how to write a personal statement, personal statement examples (for college and university), faqs about writing personal statements, conclusion on how to write a personal statement.

How do you tell someone who you are in just a few hundred words?

It’s certainly no easy task, but it’s one almost every college applicant must do. The personal statement is a crucial part of any college or university application.

So, how do you write a compelling personal statement?

In this article, we’ll give you all the tools, tips, and examples you need to write an effective personal statement.

A personal statement is a short essay that reveals something important about who you are. It can talk about your background, your interests, your values, your goals in life, or all of the above.

Personal statements are required by many college admission offices and scholarship selection committees. They’re a key part of your application, alongside your academic transcript, standardized test scores, and extracurricular activities.

The reason application committees ask you to write a personal statement is so they can get to know who you are. 

Some personal statements have specific prompts, such as “Discuss a period of personal growth in your life” or “Tell us about a challenge or failure you’ve faced.” Others are more open-ended with prompts that essentially boil down to “Tell us about yourself.”

No matter what the prompt is, your goal is the same: to make yourself stand out to the selection committee as a strong candidate for their program.

Here are some things a personal statement can be:

It can be funny. If you have a great sense of humor, your personal statement is a great place to let that shine.  

It can be vulnerable. Don’t be afraid to open up about hardships in your life or failures you’ve experienced. Showing vulnerability can make you sound more like a real person rather than just a collection of application materials.  

It can be creative. Candidates have got into top schools with personal statements that take the form of “a day in the life” descriptions, third-person short stories, and even cooking recipes.

Now we’ve talked about what a personal statement is, let’s quickly look at what a personal statement isn’t:

It isn’t a formal academic paper. You should write the personal statement in your natural voice, using first-person pronouns like “I” and “me,” not in the formal, objective language you would use to write an academic paper.

It isn’t a five-paragraph essay. You should use as many paragraphs as you need to tell your story instead of sticking to the essay structure you learned in school.

It isn’t a resumé. You should try to describe yourself by telling a clear and cohesive story rather than providing a jumbled list of all of your accomplishments and ambitions.

Here are our top six tips for writing a strong personal statement.

Tip 1: Do Some Serious Self-Reflection

The hardest part of writing a personal statement isn’t the actual process of writing it.

Before you start typing, you have to figure out what to write about. And that means taking some time to reflect on who you are and what’s important in your life.

Here are some useful questions you can use to start your self-reflection. You can either answer these on your own by writing down your answers, or you can ask a trusted friend to listen as you talk about them together.

What were the key moments that shaped your life? (e.g. an important friendship, a travel experience, an illness or injury)

What are you proud of? (e.g. you’re a good listener, you always keep your promises, you’re a talented musician)

How do you choose to spend your time? (e.g. reading, practicing soccer, spending time with your friends)

What inspires you? (e.g. your grandmother, a celebrity, your favorite song)

Doing this self-reflection is crucial for figuring out the perfect topics and anecdotes you can use to describe who you are.

Tip 2: Try to Avoid Cliché Topics

College application committees read thousands of personal statements a year. That means there are some personal statement topics they see over and over again.

Here are a few examples of common personal statement topics that have become cliché:

Winning a tournament or sports game

Volunteering in a foreign country

Moving to a new home

Becoming an older sibling

Being an immigrant or having immigrant parents

If you want to make a strong impression in the application process, you need to make your personal statement stand out from the crowd.

But if your chosen personal statement topic falls into one of these categories, that doesn’t necessarily mean you shouldn’t use it. Just make sure to put a unique spin on it so it still delivers something the committee hasn’t seen before.

Good writing = better grades

ProWritingAid will help you improve the style, strength, and clarity of all your assignments.

Tip 3: Show, Don’t Tell

One common mistake you might make in your personal statement is to simply tell the reader what you want them to know about you, such as by stating “I have a fear of public speaking” or “I love to cook.”

Instead of simply stating these facts, you should show the committee what you’re talking about through a story or scene, which will make your essay much more immersive and memorable.

For example, let’s say you want the committee to know you overcame your fear of public speaking. Instead of writing “I overcame my fear of public speaking,” show them what it was like to be onstage in front of a microphone. Did your palms get clammy? Did you feel light-headed? Did you forget your words?

Or let’s say you want the committee to know you love to cook. Instead of writing “I love to cook,” show them why you love to cook. What’s your favorite dish to cook? What does the air smell like when you’re cooking it? What kitchen appliances do you use to make it?

Tip 4: Connect the Story to Why You’re Applying

Don’t forget that the purpose of your personal statement isn’t simply to tell the admissions committee who you are. That’s an important part of it, of course, but your ultimate goal is to convince them to choose you as a candidate.

That means it’s important to tie your personal story to your reasons for applying to this specific school or scholarship. Finish your essay with a strong thesis.

For example, if your story is about overcoming your fear of public speaking, you might connect that story to your ambition of becoming a politician. You can then tie that to your application by saying, “I want to apply to this school because of its fantastic politics program, which will give me a perfect opportunity to use my voice.”

Tip 5: Write in Your Own Voice

The personal statement isn’t supposed to be written in a formal tone. That’s why they’re called “personal” statements because you have to shape it to fit your own voice and style.

Don’t use complicated or overwrought language. You don’t need to fill your essay with semicolons and big words, unless that’s how you sound in real life.

One way to write in your own voice is by speaking your personal statement out loud. If it doesn’t feel natural, it may need changing. 

Tip 6: Edit, Edit, Edit!

It’s important to revise your personal statement multiple times in order to make sure it’s as close to perfect as possible.

A single typo won’t kill your application, but if your personal statement contains multiple spelling errors or egregious grammar mistakes, you won’t be putting your best foot forward.

ProWritingAid can help you make sure your personal statement is as clean as possible. In addition to catching your grammar errors, typos, and punctuation mistakes, it will also help you improve weaknesses in your writing, such as passive voice, unnecessary repetition, and more.

Let’s look at some of the best personal statements that have worked for successful candidates in the real world. 

Harvard Personal Statement Example

Love. For a word describing such a powerful emotion, it is always in the air. The word “love” has become so pervasive in everyday conversation that it hardly retains its roots in blazing passion and deep adoration. In fact, the word is thrown about so much that it becomes difficult to believe society isn’t just one huge, smitten party, with everyone holding hands and singing “Kumbaya.” In films, it’s the teenage boy’s grudging response to a doting mother. At school, it’s a habitual farewell between friends. But in my Chinese home, it’s never uttered. Watching my grandmother lie unconscious on the hospital bed, waiting for her body to shut down, was excruciatingly painful. Her final quavering breaths formed a discordant rhythm with the steady beep of hospital equipment and the unsympathetic tapping hands of the clock. That evening, I whispered—into unhearing ears—the first, and only, “I love you” I ever said to her, my rankling guilt haunting me relentlessly for weeks after her passing. My warm confession seemed anticlimactic, met with only the coldness of my surroundings—the blank room, impassive doctors, and empty silence. I struggled to understand why the “love” that so easily rolled off my tongue when bantering with friends dissipated from my vocabulary when I spoke to my family. Do Chinese people simply love less than Americans do?

This is an excerpt from a personal statement that got the applicant admitted to Harvard University. The applicant discusses her background as a Chinese-American by musing on the word “love” and what that means within her family.

The writer uses vulnerable details about her relationship with her grandmother to give the reader an understanding of where she comes from and how her family has shaped her.  

You can read the full personal statement on the Harvard Crimson website.

Tufts Personal Statement Example

My first dream job was to be a pickle truck driver. I saw it in my favorite book, Richard Scarry’s “Cars and Trucks and Things That Go,” and for some reason, I was absolutely obsessed with the idea of driving a giant pickle. Much to the discontent of my younger sister, I insisted that my parents read us that book as many nights as possible so we could find goldbug, a small little golden bug, on every page. I would imagine the wonderful life I would have: being a pig driving a giant pickle truck across the country, chasing and finding goldbug. I then moved on to wanting to be a Lego Master. Then an architect. Then a surgeon. Then I discovered a real goldbug: gold nanoparticles that can reprogram macrophages to assist in killing tumors, produce clear images of them without sacrificing the subject, and heat them to obliteration. Suddenly the destination of my pickle was clear. I quickly became enveloped by the world of nanomedicine; I scoured articles about liposomes, polymeric micelles, dendrimers, targeting ligands, and self-assembling nanoparticles, all conquering cancer in some exotic way. Completely absorbed, I set out to find a mentor to dive even deeper into these topics. After several rejections, I was immensely grateful to receive an invitation to work alongside Dr. Sangeeta Ray at Johns Hopkins.

This is the beginning of a personal statement by Renner Kwittken, who was admitted into Tufts University as a pre-medical student.

Renner uses a humorous anecdote about being a pickle truck driver to describe his love for nanomedicine and how he got involved in his field. You can feel his passion for medicine throughout his personal statement.

You can find Renner’s full essay on the Tufts Admissions page.

Law School Personal Statement Essay Example

For most people, the slap on the face that turns their life around is figurative. Mine was literal. Actually, it was a punch delivered by a drill sergeant at Fort Dix, New Jersey, while I was in basic training. That day’s activity, just a few weeks into the program, included instruction in “low-crawling,” a sensible method of moving from one place to another on a battlefield. I felt rather clever for having discovered that, by looking right rather than down, I eliminated my helmet’s unfortunate tendency to dig into the ground and slow my progress. I could thus advance more easily, but I also exposed my unprotected face to hostile fire. Drill sergeants are typically very good at detecting this type of laziness, and mine was an excellent drill sergeant. So, after his repeated suggestions that I correct my performance went unheeded, he drove home his point with a fist to my face. We were both stunned. This was, after all, the New Army, and striking a trainee was a career-ending move for a drill sergeant, as we were both aware. I could have reported him; arguably, I should have. I didn’t. It didn’t seem right for this good sergeant, who had not slept for almost four days, to lose his career for losing his temper with my laziness. Choosing not to report him was the first decision I remember making that made me proud.

These are the first three paragraphs of an anonymous personal statement by a Wheaton College graduate, who used this personal statement to get into a top-25 law school.

This statement describes a time the applicant faced a challenging decision while in the army. He ended up making a decision he was proud of, and as a result, the personal statement gives us a sense of his character.

You can find the full essay on the Wheaton Academics website.

Here are some common questions about how to write a personal statement.

How Long Should a Personal Statement Be?

The length of your personal statement depends on the specific program you’re applying to. The application guidelines usually specify a maximum word count or an ideal word count.  

Most personal statements are between 500–800 words. That’s a good general range to aim for if you don’t have more specific guidelines.  

Should Personal Statements Be Different for Scholarships?

Many scholarship applications will ask for personal statements with similar prompts to those of college applications.

However, the purpose of a personal statement you’d write for a scholarship application is different from the purpose of one you’d write for a college application.

For a scholarship application, your goal is to showcase why you deserve the scholarship. To do that, you need to understand the mission of the organization offering that scholarship.

For example, some scholarships are meant to help first-generation college students get their degree, while others are meant to help women break into STEM.

Consider the following questions:

Why is this organization offering scholarships?

What would their ideal scholarship candidate look like?

How do your experiences and goals overlap with those of their ideal scholarship candidate?

You can use the same personal anecdotes you’d use for any other personal statement, but you’ll have a better chance of winning the scholarship if you tailor your essay to match their specific mission.

How to Start a Personal Statement

You should start your personal statement with a “hook” that pulls the reader in. The sooner you catch the reader’s attention, the more likely they’ll want to read the entire essay.

Here are some examples of hooks you can use:

A story (e.g. When the spotlight hit my face, I tried to remind myself to breathe. )

A setting description (e.g. My bedroom floor is covered with dirty laundry, candy wrappers, and crumpled sheet music. )

A funny anecdote (e.g. When I was a little kid, my friends nicknamed me Mowgli because of my haircut. )

A surprising fact (e.g. I've lived in 37 countries .)

There you have it—our complete guide to writing a personal statement that will make you stand out to the application committee.

Here’s a quick recap: 

A personal statement is a short essay that shows an application committee who you are

Start with a strong hook that pulls the reader in

Tell a story to engage the reader 

Write in your own voice, not in a formal tone

Good luck, and happy writing!

Hannah is a speculative fiction writer who loves all things strange and surreal. She holds a BA from Yale University and lives in Colorado. When she’s not busy writing, you can find her painting watercolors, playing her ukulele, or hiking in the Rockies. Follow her work on hannahyang.com or on Twitter at @hannahxyang.

Get started with ProWritingAid

Drop us a line or let's stay in touch via :

• Search All Scholarships
• Exclusive Scholarships
• Easy Scholarships to Apply For
• No Essay Scholarships
• Scholarships for HS Juniors
• Scholarships for HS Seniors
• Scholarships for College Students
• Scholarships for Grad Students
• Scholarships for Women
• Scholarships for Black Students
• Scholarships
• Student Loans
• College Admissions
• Financial Aid
• Scholarship Winners
• Scholarship Providers

Apply to vetted scholarship programs in one click

Student-centric advice and objective recommendations.

Higher education has never been more confusing or expensive. Our goal is to help you navigate the very big decisions related to higher ed with objective information and expert advice. Each piece of content on the site is original, based on extensive research, and reviewed by multiple editors, including a subject matter expert. This ensures that all of our content is up-to-date, useful, accurate, and thorough.

Our reviews and recommendations are based on extensive research, testing, and feedback. We may receive commission from links on our website, but that doesn’t affect our editors’ opinions. Our marketing partners don’t review, approve or endorse our editorial content. It’s accurate to the best of our knowledge when posted. You can find a complete list of our partners here .

How to Write an Amazing Personal Statement (Includes Examples!)

Lisa Freedland is a Scholarships360 writer with personal experience in psychological research and content writing. She has written content for an online fact-checking organization and has conducted research at the University of Southern California as well as the University of California, Irvine. Lisa graduated from the University of Southern California in Fall 2021 with a degree in Psychology.

Learn about our editorial policies

Zach Skillings is the Scholarships360 Newsletter Editor. He specializes in college admissions and strives to answer important questions about higher education. When he’s not contributing to Scholarships360, Zach writes about travel, music, film, and culture. His work has been published in Our State Magazine, Ladygunn Magazine, The Nocturnal Times, and The Lexington Dispatch. Zach graduated from Elon University with a degree in Cinema and Television Arts.

Bill Jack has over a decade of experience in college admissions and financial aid. Since 2008, he has worked at Colby College, Wesleyan University, University of Maine at Farmington, and Bates College.

Maria Geiger is Director of Content at Scholarships360. She is a former online educational technology instructor and adjunct writing instructor. In addition to education reform, Maria’s interests include viewpoint diversity, blended/flipped learning, digital communication, and integrating media/web tools into the curriculum to better facilitate student engagement. Maria earned both a B.A. and an M.A. in English Literature from Monmouth University, an M. Ed. in Education from Monmouth University, and a Virtual Online Teaching Certificate (VOLT) from the University of Pennsylvania.

The personal statement. It’s one of the most important parts of the entire college application process. This essay is the perfect opportunity to show admissions officers who you are and what makes you stand out from the crowd. But writing a good personal statement isn’t exactly easy. That’s why we’ve put together the ultimate guide on how to nail your personal statement, complete with example essays . Each essay was reviewed and commented upon by admissions expert Bill Jack. Let’s dive in!

Related: How to write an essay about yourself  

What is a personal statement? 

A personal statement is a special type of essay that’s required when you’re applying to colleges and scholarship programs. In this essay, you’re expected to share something about who you are and what you bring to the table. Think of it as a chance to reveal a side of yourself not found in the rest of your application. Personal statements are typically around 400 – 600 words in length. 

What can I write about? 

Pretty much anything, as long as it’s about you . While this is liberating in the sense that your writing options are nearly unlimited, it’s also overwhelming for the same reason. The good news is that you’ll probably be responding to a specific prompt. Chances are you’re applying to a school that uses the Common App , which means you’ll have seven prompts to choose from . Reviewing these prompts can help generate some ideas, but so can asking yourself meaningful questions. 

Below you’ll find a list of questions to ask yourself during the brainstorming process. For each of the following questions, spend a few minutes jotting down whatever comes to mind. 

• What experiences have shaped who you are? 
• What’s special or unique about you or your life story? 
• Who or what has inspired you the most? 
• What accomplishments are you most proud of? 
• What are your goals for the future? How have you arrived at those goals? 
• If your life was a movie, what would be the most interesting scene? 
• What have been some of the biggest challenges in your life? How did you respond and what did you learn? 

The purpose of these questions is to prompt you to think about your life at a deeper level. Hopefully by reflecting on them, you’ll find an essay topic that is impactful and meaningful. In the next section, we’ll offer some advice on actually writing your essay. 

Also see:  How to write a 500 word essay

How do I write my personal statement? 

Once you’ve found a topic, it’s time to start writing! Every personal statement is different, so there’s not really one formula that works for every student. That being said, the following tips should get you started in the right direction:  

1. Freewrite, then rewrite 

The blank page tends to get more intimidating the longer you stare at it, so it’s best to go ahead and jump right in! Don’t worry about making the first draft absolutely perfect. Instead, just get your ideas on the page and don’t spend too much time thinking about the finer details. Think of this initial writing session as a “brain dump”. Take 15-30 minutes to quickly empty all your thoughts onto the page without worrying about things like grammar, spelling, or sentence structure. You can even use bullet points if that helps. Once you have your ideas on the page, then you can go back and shape them exactly how you want. 

2. Establish your theme 

Now that you’ve got some basic ideas down on the page, it’s time to lock in on a theme. Your theme is a specific angle that reflects the central message of your essay. It can be summarized in a sentence or even a word. For example, let’s say you’re writing about how you had to establish a whole new group of friends when you moved to a new city. The theme for this type of essay would probably be something like “adaptation”. Having a theme will help you stay focused throughout your essay. Since you only have a limited number of words, you can’t afford to go off on tangents that don’t relate to your theme. 

3. Tell a story

A lot of great essays rely on a specific scene or story. Find the personal anecdote relevant to your theme and transfer it to the page. The best way to do this is by using descriptive language. Consult the five senses as you’re setting the scene. What did you see, hear, taste, touch, or smell? How were you feeling emotionally? Using descriptive language can really help your essay come to life. According to UPchieve , a nonprofit that supports low income students, focusing on a particular moment as a “ revised version of a memoir ” is one way to keep readers engaged. 

Related: College essay primer: show, don’t tell  

4. Focus on your opening paragraph

Your opening paragraph should grab your reader’s attention and set the tone for the rest of your essay. In most cases, this is the best place to include your anecdote (if you have one). By leading with your personal story, you can hook your audience from the get-go. After telling your story, you can explain why it’s important to who you are. 

Related:  How to start a scholarship essay (with examples)

5. Use an authentic voice 

Your personal statement reflects who you are, so you should use a tone that represents you. That means you shouldn’t try to sound like someone else, and you shouldn’t use fancy words just to show off. This isn’t an academic paper, so you don’t have to adopt a super formal tone. Instead, write in a way that allows room for your personality to breathe. 

6. Edit, edit, edit…

Once you’re done writing, give yourself some time away from the essay. Try to allow a few days to pass before looking at the essay again with fresh eyes. This way, you’re more likely to pick up on spelling and grammatical errors. You may even get some new ideas and rethink the way you wrote some things. Once you’re satisfied, let someone else edit your essay. We recommend asking a teacher, parent, or sibling for their thoughts before submitting. 

Examples of personal statements 

Sometimes viewing someone else’s work is the best way to generate inspiration and get the creative juices flowing. The following essays are written in response to four different Common App prompts: 

Prompt 1: “Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.”

When I was eight years old, I wanted a GameCube very badly. For weeks I hounded my dad to buy me one and finally he agreed. But there was a catch. He’d only get me a GameCube if I promised to start reading. Every day I played video games, I would have to pick up a book and read for at least one hour. At that point in my life, reading was just something I had to suffer through for school assignments. To read for pleasure seemed ludicrous. Needless to say, I wasn’t exactly thrilled about this proposed agreement. But I figured anything was worth it to get my hands on that shiny new video game console, so I bit the bullet and shook my dad’s hand. Little did I know that I had just made a life-changing deal. 

At first, the required hour of reading was a chore — something I had to do so I could play Mario Kart. But it quickly turned into something more than that. To my complete and utter surprise, I discovered that I actually enjoyed reading. One hour turned into two, two turned into three, and after a while I was spending more time reading than I was playing video games. I found myself captivated by the written word, and I read everything I could get my hands on. Lord of the Rings , Percy Jackson , Goosebumps — you name it. I was falling in love with literature, while my GameCube was accumulating dust in the TV stand. 

Soon enough, reading led to writing. I was beginning to come up with my own stories, so I put pen to paper and let my imagination run wild. It started out small. My first effort was a rudimentary picture book about a friendly raccoon who went to the moon. But things progressed. My stories became more intricate, my characters more complex. I wrote a series of science fiction novellas. I tried my hand at poetry. I was amazed at the worlds I could create with the tip of my pen. I had dreams of becoming an author. 

Then somewhere along the way my family got a subscription to Netflix, and that completely changed the way I thought about storytelling. My nose had been buried in books up until then, so I hadn’t really seen a lot of movies. That quickly changed. It seemed like every other day a pair of new DVDs would arrive in the mail (this was the early days of Netflix). Dark Knight, The Truman Show, Inception, Memento — all these great films were coming in and out of the house. And I couldn’t get enough of them. Movies brought stories to life in a way that books could not. I was head over heels for visual storytelling. 

Suddenly I wasn’t writing novels and short stories anymore. I was writing scripts for movies. Now I wanted to transfer my ideas to the big screen, rather than the pages of a book. But I was still doing the same thing I had always done. I was writing, just in a different format. To help with this process, I read the screenplays of my favorite films and paid attention to the way they were crafted. I kept watching more and more movies. And I hadn’t forgotten about my first love, either. I still cherished books and looked to them for inspiration. By the end of my junior year of high school, I had completed two scripts for short films. 

So why am I telling you all this? Because I want to turn my love of storytelling into a career. I’m not totally sure how to do that yet, but I know I have options. Whether it’s film production, creative writing, or even journalism, I want to find a major that suits my ambitions. Writing has taken me a long way, and I know it can take me even further. As I step into this next chapter of my life, I couldn’t be more excited to see how my craft develops. In the meantime, I should probably get rid of that dusty old GameCube. 

Feedback from admissions professional Bill Jack

Essays don’t always have to reveal details about the student’s intended career path, but one thing I like about this essay is that it gives the reader a sense of the why. Why do they want to pursue storytelling. It also shows the reader that they are open to how they pursue their interest. Being open to exploration is such a vital part of college, so it’s also showing the reader that they likely will be open to new things in college. And, it’s always fun to learn a little bit more about the student’s family, especially if the reader can learn about how the students interacts with their family. 

Prompt 2: “The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?”

I remember my first impression of Irvine: weird. It was foggy, stock-full of greenery and eucalyptus trees, and reminded me of my 5th grade trip to a “science camp” which was located in the San Bernardino mountains. Besides Irvine, that was one of the few places in Southern California where you’d find so many non-palm trees. 

Of course, perhaps my initial impression of Irvine was biased, motivated by a desire to stay in my hometown and a fear of the unknown. While that was true to an extent, Irvine was certainly still a little peculiar. The city itself was based on a “master plan” of sorts, with the location of each of its schools, parks, shops, and arguably its trees having been logically “picked” before the foundation was poured. Even the homes all looked roughly the same, with their beige, stucco walls almost serving as a hallmark of the city itself.

Thus, this perfectly structured, perfectly safe city seemed like a paradise of sorts to many outsiders, my parents included. I was a little more hesitant to welcome this. As I saw it, this was a phony city – believing that its uniformity stood for a lack of personality. My hometown, although not as flawlessly safe nor clean as Irvine, was where most of my dearest memories had occurred. From the many sleepovers at Cindie’s house, to trying to avoid my school’s own version of the “infamous” cheese touch, to the many laughs shared with friends and family, I shed a tear at the prospect of leaving my home.

Moving into the foreign city, remnants of the hostility I held towards Irvine remained. Still dwelling in my memories of the past, I was initially unable to see Irvine as a “home.” So, as I walked into my first-ever Irvine class, being greeted by many kind, yet unfamiliar faces around me, I was unable to recognize that some of those new faces would later become some of my dearest friends. Such negative feelings about the city were further reinforced by newer, harder classes, and more complicated homework. Sitting in the discomfort of this unfamiliar environment, it started to seem that “change” was something not only inevitable, but insurmountable.

As the years went on, however, this idea seemed to fade. I got used to my classes and bike racing through Irvine neighborhoods with my friends, watching the trees that once seemed just a “weird” green blob soon transform into one of my favorite parts of the city. While I kept my old, beloved memories stored, I made space for new ones. From carefully making our way over the narrow creek path next to our school, to the laughs we shared during chemistry class, my new memories made with friends seemed to transform a city I once disliked into one I would miss. 

Through this transformation, I have come to recognize that change, although sometimes intimidating at first, can open the door to great times and meaningful connections. Although Irvine may have once seemed like a strange, “phony” place that I couldn’t wait to be rid of, the memories and laughs I had grown to share there were very real. As I move onto this next part of my life, I hope I can use this knowledge that I have gained from my time in Irvine to make the most of what’s to come. Even if the change may be frightening at first, I have learned to embrace what’s on the other side, whether green or not.

One huge plus to writing an essay that focuses on a place is that you might have it read by someone who has been there. Yet, what’s really helpful about this essay is that even if someone hasn’t been there, a picture is painted about what the place is like.  Admission officers have the hard task of really understanding what the student sees, so the use of adjectives and imagery can really help.  It’s also really clever to see that the green that’s mentioned at the beginning is mentioned at the end.  It’s a nice way to bookend the essay and tie it all together.

Prompt 6: “Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?”

I like getting lost. Not literally, of course, but figuratively. Whether it be in the story of a love song by Taylor Swift, or in the memories brought back by listening to my favorite childhood video game’s background music, I’ve always appreciated music’s ability to transport me to another place, another time, another feeling. 

Alas, I cannot sing, nor have I practiced an instrument since my middle school piano class days. So, perhaps Kurt Vonnegut was right. As he puts it, “Virtually every writer I know would rather be a musician.” While I cannot speak for others, I have certainly not debunked his theory. Writing allows many, including myself, to attempt to mimic the transformative power of music – even if our singing voices aren’t exactly “pleasant.” Just as you can get lost in music, you can do so in a story. Whether it is in George Orwell’s totalitarian Oceania, or Little Women’s Orchard House, the stories outlined in novels can provide an amazing look into the lives and worlds of others, and an escape from the worries and problems of those in your own.

While I am certainly not claiming to have the storytelling abilities of the Orwells or Alcotts before me, I’ve had fun trying to recreate such transformative feelings for others. When I was nine, I attempted to write a story about a little girl who had gotten lost in the woods, only managing to get a couple pages through. As I got older, whenever I was assigned a creative writing assignment in school, I wrote about the same pig, Phil. He was always angry: in my 8th grade science class, Phil was mad at some humans who had harbored his friend captive, and in my 9th grade English class, at a couple who robbed him. 

Thus, when I heard about a writing club being opened at my school in 11th grade, I knew I had to join. I wanted to discern whether writing was just a hobby I picked up now and then, or a true passion. If it was a passion, I wanted to learn as much as possible about how I could improve. Although my high school’s writing club certainly wasn’t going to transform me into Shakespeare, I knew I could learn a lot from it – and I did. The club challenged me to do many things, from writing on the spot, to writing poetry, to even writing about myself, something that’s hopefully coming in handy right now. 

From then on, I started to expand into different types of writing, storing short ideas, skits, and more in appropriately-labeled Google Drive folders. At around the same time, I became interested in classic literature, which largely stemmed from a project in English class. We had been required to choose and read a classic on our own, then present it to the class in an interesting way. While my book was certainly interesting and unique in its own right, nearly everyone else’s novels seemed more captivating to me. So, I took it upon myself to read as many classics as I could the following summer.

One of the books I read during the summer, funnily enough, was Animal Farm, which starred angry pigs, reminiscent of Phil. I had also started going over different ideas in my head, thinking about how I could translate them into words using the new skills I learned. While the writing club helped reaffirm my interest in writing and allowed me to develop new skills, my newfound affinity for classics gave me inspiration to write. Now, I am actually considering writing as part of my future. In this endeavor, I hope that Phil, and the music I inevitably listen to as I write, will accompany me every step of the way.

Admission officers might read 70 (or more!) essays in one day. It’s not uncommon for them to start to blend together and sound similar. This essay might not make you laugh out loud. But, it might make the reader chuckle while reading it thanks to the subtle humor and levity. Being able to incorporate a little humor into your essay (if it is natural for you to do… do not force it), can really be a great way to shed additional light into who you are. Remember, the essay isn’t merely about proving that you can write, but it should also reveal a little bit about your personality.

Prompt 5: “Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.”

I learned a lot of things during the summer I worked at Tropical Smoothie. I discovered the value of hard work. I figured out how to save money. I even mastered the art of the Mango Magic smoothie (the secret is lots of sugar). But most importantly, I learned the power of perspective. And I have Deja to thank for that. 

Deja was my shift supervisor, and one of Tropical Smoothie’s best employees. She was punctual, friendly, and always willing to lend a helping hand. She knew the store from top to bottom, and could handle pretty much any situation thrown her way. She made everyone around her better. On top of all that, she was four months pregnant! I was always impressed by Deja’s work ethic, but I gained an entirely new level of respect for her one day.

It was a Friday night, and Deja and I were working the closing shift together. It was very busy, and Deja and I were the only ones on shift. We managed to get by, but we were exhausted by the end of the evening. After wiping down the counters and mopping the floors, we closed up shop and went our separate ways. I was eager to get home. 

I walked a couple blocks to where I had parked my car. Well, it wasn’t my car actually. It was my dad’s ‘98 Chevy pickup truck, and it was in rough shape. It had no heat or A/C, the leather seats were cracked beyond repair, and the driver’s side door was jammed shut. I sighed as I got in through the passenger side and scooted over to the driver’s seat. The whole reason I was working at Tropical Smoothie was to save up enough money to buy my own car. I was hoping to have something more respectable to drive during my senior year of high school. 

I cranked the old thing up and started on my way home. But soon enough, I spotted Deja walking on the side of the road. There was no sidewalk here, the light was low, and she was dangerously close to the passing cars. I pulled over and offered her a ride. She got in and explained that she was on her way home. Apparently she didn’t have a car and had been walking to work every day. I couldn’t believe it. Here I was complaining about my set of wheels, while Deja didn’t have any to begin with.

We got to talking, and she confessed that she had been having a tough time. You would never know from the way she was so cheerful at work, but Deja had a lot on her plate. She was taking care of her mother, her boyfriend had just lost his job, and she was worried about making ends meet. And of course, she was expecting a baby in five months. On top of all that, she had been walking nearly a mile to and from work every day. The whole thing was a real eye opener, and made me reconsider some things in my own life. 

For one, I didn’t mind driving my dad’s truck anymore. It was banged up, sure, but it was a lot better than nothing. My mindset had changed. I appreciated the truck now. I began to think about other things differently, too. I started making mental notes of all the things in my life I was thankful for — my family, my friends, my health. I became grateful for what I had, instead of obsessing over the things I didn’t. 

I also gained more awareness of the world outside my own little bubble. My encounter with Deja had shown me first-hand that everyone is dealing with their own problems, some worse than others. So I started paying more attention to my friends, family members, and coworkers. I started listening more and asking how I could help. I also gave Deja a ride home for the rest of the summer. 

These are all small things, of course, but I think they make a difference. I realized I’m at my best when I’m not fixated on my own life, but when I’m considerate of the lives around me. I want to keep this in mind as I continue to grow and develop as a person. I want to continue to search for ways to support the people around me. And most importantly, I want to keep things in perspective.

Too often we can be focused on our own problems that we fail to realize that everyone has their own things going on in their lives, too.  This essay showcases how it’s important to put things in perspective, a skill that certainly will prove invaluable in college… and not just in the classroom.  Another reason I like this essay is because it provides deeper insight into the student’s life.  Sure, you might have mentioned in your activities list that you have a job.  But as this essay does, you can show why you have the job in the first place, what your responsibilities are, and more.

A few last tips

We hope these essay examples gave you a bit of inspiration of what to include in your own. However, before you go, we’d like to send you off with a few (personal statement) writing tips to help you make your essays as lovely as the memories and anecdotes they’re based off of. Without further ado, here are some of our best tips for writing your personal statements:

1. Open strong

College admissions officers read many, many essays (think 50+) a day, which can sometimes cause them to start blending together and sounding alike. One way to avoid your essay from simply fading into the background is to start strong. This means opening your essay with something memorable, whether an interesting personal anecdote, a descriptive setting, or anything else that you think would catch a reader’s attention (so long as it’s not inappropriate). Not only might this help college admissions officers better remember your essay, but it will also make them curious about what the rest of your essay will entail.

2. Be authentic

Perhaps most important when it comes to writing personal statement essays is to maintain your authenticity. Ultimately, your essays should reflect your unique stories and quirks that make you who you are, and should help college admissions officers determine whether you’d truly be a good fit for their school or not. So, don’t stress trying to figure out what colleges are looking for. Be yourself, and let the colleges come to you!

3. Strong writing

This one may seem a little obvious, but strong writing will certainly appeal to colleges. Not only will it make your essay more compelling, but it may show colleges that you’re ready for college-level essay writing (that you’ll likely have to do a lot of). Just remember that good writing is not limited to grammar. Using captivating detail and descriptions are a huge part of making your essay seem more like a story than a lecture.

4. Proofread

Last but not least, remember to proofread! Make sure your essay contains no errors in grammar, punctuation, and spelling. When you’re done proofreading your essay yourself, we would also recommend that you ask a teacher, parent, or other grammatically savvy person to proofread your essay as well.

Final thoughts 

With those in hand, we hope you now have a better sense of how to write your personal statement. While your grades and test scores are important when it comes to college admissions, it’s really your essays that can “make” or “break” your application. 

Although this may make it seem like a daunting task, writing an amazing personal statement essay is all about effort. Thus, so long as you start early, follow the advice listed above, and dedicate your time and effort to it, it’s entirely possible to write an essay that perfectly encapsulates you. Good luck, and happy writing!

Also see:  Scholarships360’s free scholarships search tool

Key Takeaways

• It may take some people longer than others to know what they want to write about, but remember that everyone, including you, has something unique to write about!
• Personal statements should be personal, which means you should avoid being too general and really strive to show off what makes you “you”
• Time and effort are two of the most important things you can put into your personal statement to ensure that it is the best representation of yourself
• Don’t forget to ask people who know you to read your work before you submit; they should be able to tell you better than anyone if you are truly shining through!

Frequently asked questions about writing personal statements 

How do you write a powerful personal statement, what makes an amazing personal statement, how do you start an amazing personal statement, scholarships360 recommended.

10 Tips for Successful College Applications

Coalition vs. Common App: What is the difference?

College Application Deadlines 2023-2024: What You Need to Know

Trending now.

How to Convert Your GPA to a 4.0 Scale

PSAT to SAT Score Conversion: Predict Your Score

What Are Public Ivy League Schools?

3 reasons to join scholarships360.

• Automatic entry to our $10,000 No-Essay Scholarship
• Personalized matching to thousands of vetted scholarships
• Quick apply for scholarships exclusive to our platform

By the way...Scholarships360 is 100% free!

What are your chances of acceptance?

Calculate for all schools, your chance of acceptance.

Your chancing factors

Extracurriculars.

How to Write a Personal Statement That Wows Colleges

← What Is an Application Theme and Why Is It Important?

10 Personal Statement Examples That Work →

  Most of the college applications process is fairly cut and dry. You’ll submit information about your classes and grades, standardized test scores, and various other accomplishments and honors. On much of the application, your accomplishments must speak for themselves. 

The personal statement is different though, and it’s your chance to let your voice be heard. To learn more about the personal statement, how to choose a topic, and how to write one that wows colleges, don’t miss this post.

What is the Personal Statement?

Personal statements are used in both undergraduate and graduate admissions. For undergrad admissions, personal statements are any essays students must write to submit their main application. For example, the Common App Essay and Coalition Application Essay are examples of personal statements. Similarly, the ApplyTexas Essays and University of California Essays are also good examples .

Personal statements in college admissions are generally not school-specific (those are called “supplemental essays”). Instead, they’re sent to a wide range of schools, usually every school you apply to. 

What is the Purpose of the Personal Statement?

The personal statement is generally your opportunity to speak to your unique experiences, qualities, or beliefs that aren’t elsewhere represented on the application. It is a chance to break away from the data that defines you on paper, and provide a glimpse into who you really are. In short, it’s the admissions committee’s chance to get to know the real you.

So, what are colleges looking for in your personal statement? They are looking for something that sets you apart. They are asking themselves: do you write about something truly unique? Do you write about something common, in a new and interesting way? Do you write about an aspect of your application that needed further explanation? All of these are great ways to impress with your personal statement.

Beyond getting to know you, admissions committees are also evaluating your writing skills. Are you able to write clearly and succinctly? Can you tell an engaging story? Writing effectively is an important skill in both college and life, so be sure to also fine-tune your actual writing (grammar and syntax), not just the content of your essay.

Is your personal statement strong enough? Get a free review of your personal statement with CollegeVine’s Peer Essay Review.

How To a Choose A Topic For Your Personal Statement

Most of the time, you’re given a handful of prompts to choose from. Common personal statement prompts include:

• Central aspect of your identity (activity, interest, talent, background)
• Overcoming a failure
• Time you rose to a challenge or showed leadership
• Experience that changed your beliefs
• Problem you’d like to solve
• Subject or idea that captivates you

One of the questions that we hear most often about the personal statement is, “How do I choose what to write about?” For some students, the personal statement prompt triggers an immediate and strong idea. For many more, there is at least initially some uncertainty.

We often encourage students to think less about the exact prompt and more about what aspects of themselves they think are most worthy of highlighting. This is especially helpful if you’re offered a “topic of your choice” prompt, as the best essay topic for you might actually be one you make up!

For students with an interesting story or a defining background, these can serve as the perfect catalyst to shape your approach. For students with a unique voice or different perspective, simple topics written in a new way can be engaging and insightful.

Finally, you need to consider the rest of your application when you choose a topic for your personal statement. If you are returning from a gap year, failed a single class during sophomore year, or participated extensively in something you’re passionate about that isn’t elsewhere on your application, you might attempt to address one of these topics in your statement. After all, the admissions committee wants to get to know you and understand who you really are, and these are all things that will give them a deeper understanding of that.

Still, tons of students have a decent amount of writer’s block when it comes to choosing a topic. This is understandable since the personal statement tends to be considered rather high stakes. To help you get the ball rolling, we recommend the post What If I Don’t Have Anything Interesting To Write About In My College Essay?

Tips for Writing a Personal Statement for College

1. approach this as a creative writing assignment..

Personal statements are difficult for many students because they’ve never had to do this type of writing. High schoolers are used to writing academic reports or analytical papers, but not creative storytelling pieces.

The point of creative writing is to have fun with it, and to share a meaningful story. Choose a topic that inspires you so that you’ll enjoy writing your essay. It doesn’t have to be intellectual or impressive at all. You have your transcript and test scores to prove your academic skills, so the point of the personal statement is to give you free rein to showcase your personality. This will result in a more engaging essay and reading experience for admissions officers. 

As you’re writing, there’s no need to follow the traditional five-paragraph format with an explicit thesis. Your story should have an overarching message, but it doesn’t need to be explicitly stated—it should shine through organically. 

Your writing should also feel natural. While it will be more refined than a conversation with your best friend, it shouldn’t feel stuffy or contrived when it comes off your tongue. This balance can be difficult to strike, but a tone that would feel natural when talking with an admired teacher or a longtime mentor is usually a good fit.

2. Show, don’t tell.

One of the biggest mistakes students make is to simply state everything that happened, instead of actually bringing the reader to the moment it happened, and telling a story. It’s boring to read: “I was overjoyed and felt empowered when I finished my first half marathon.” It’s much more interesting when the writing actually shows you what happened and what the writer felt in that moment: “As I rounded the final bend before the finish line, my heart fluttered in excitement. The adrenaline drowned out my burning legs and gasping lungs. I was going to finish my first half marathon! This was almost incomprehensible to me, as someone who could barely run a mile just a year ago.”

If you find yourself starting to write your essay like a report, and are having trouble going beyond “telling,” envision yourself in the moment you want to write about. What did you feel, emotionally and physically? Why was this moment meaningful? What did you see or hear? What were your thoughts?

For inspiration, read some memoirs or personal essays, like The New York Times Modern Love Column . You could also listen to podcasts of personal stories, like The Moth . What do these writers and storytellers do that make their stories engaging? If you didn’t enjoy a particular story, what was it that you didn’t like? Analyzing real stories can help you identify techniques that you personally resonate with.

3. Use dialogue.

A great way to keep your writing engaging is to include some dialogue. Instead of writing: “My brothers taunted me,” consider sharing what they actually said. It’s more powerful to read something like:

“Where’s the fire, Princess Clara?” they taunted. “Having some trouble?” They prodded me with the ends of the chewed branches and, with a few effortless scrapes of wood on rock, sparked a red and roaring flame. My face burned long after I left the fire pit. The camp stank of salmon and shame. 

Having dialogue can break up longer paragraphs of text, and bring some action and immediacy to your story. That being said, don’t overdo it. It’s important to strike a balance between relying too much on dialogue, and using it occasionally as an effective writing tool. You don’t want your essay to read like a script for a movie (unless, of course, that’s intentional and you want to showcase your screenwriting skills!).

Want free essay feedback? Submit your essay to CollegeVine’s Peer Essay Review and get fast, actionable edits on your essay. 

Common Mistakes to Avoid in Personal Statements

1. giving a recap or report of all the events..

Your essay isn’t a play-by-play of everything that happened in that time frame. Only include relevant details that enrich the story, instead of making your personal statement a report of the events. Remember that the goal is to share your voice, what’s important to you, and who you are. 

2. Writing about too many events or experiences. 

Similarly, another common mistake is to make your personal statement a resume or recap of all your high school accomplishments. The Activities Section of the Common App is the place for listing out your achievements, not your personal statement. Focus on one specific experience or a few related experiences, and go into detail on those. 

3. Using cliche language.

Try to avoid overdone quotes from famous people like Gandhi or Thoreau. Better yet, try to avoid quotes from other people in general, unless it’s a message from someone you personally know. Adding these famous quotes won’t make your essay unique, and it takes up valuable space for you to share your voice.

You should also steer away from broad language or lavish claims like “It was the best day of my life.” Since they’re so cliche, these statements also obscure your message, and it’s hard to understand what you actually mean. If it was actually the best day of your life, show us why, rather than just telling us.

If you want to learn more about personal statements, see our post of 11 Common App Essay Examples .

Want help with your college essays to improve your admissions chances? Sign up for your free CollegeVine account and get access to our essay guides and courses. You can also get your essay peer-reviewed and improve your own writing skills by reviewing other students’ essays.

Related CollegeVine Blog Posts

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base
• Applying to graduate school
• How to Write Your Personal Statement | Strategies & Examples

How to Write Your Personal Statement | Strategies & Examples

Published on February 12, 2019 by Shona McCombes . Revised on July 3, 2023.

A personal statement is a short essay of around 500–1,000 words, in which you tell a compelling story about who you are, what drives you, and why you’re applying.

To write a successful personal statement for a graduate school application , don’t just summarize your experience; instead, craft a focused narrative in your own voice. Aim to demonstrate three things:

• Your personality: what are your interests, values, and motivations?
• Your talents: what can you bring to the program?
• Your goals: what do you hope the program will do for you?

This article guides you through some winning strategies to build a strong, well-structured personal statement for a master’s or PhD application. You can download the full examples below.

Urban Planning Psychology History

Table of contents

Getting started with your personal statement, the introduction: start with an attention-grabbing opening, the main body: craft your narrative, the conclusion: look ahead, revising, editing, and proofreading your personal statement, frequently asked questions, other interesting articles.

Before you start writing, the first step is to understand exactly what’s expected of you. If the application gives you a question or prompt for your personal statement, the most important thing is to respond to it directly.

For example, you might be asked to focus on the development of your personal identity; challenges you have faced in your life; or your career motivations. This will shape your focus and emphasis—but you still need to find your own unique approach to answering it.

There’s no universal template for a personal statement; it’s your chance to be creative and let your own voice shine through. But there are strategies you can use to build a compelling, well-structured story.

The first paragraph of your personal statement should set the tone and lead smoothly into the story you want to tell.

Strategy 1: Open with a concrete scene

An effective way to catch the reader’s attention is to set up a scene that illustrates something about your character and interests. If you’re stuck, try thinking about:

• A personal experience that changed your perspective
• A story from your family’s history
• A memorable teacher or learning experience
• An unusual or unexpected encounter

To write an effective scene, try to go beyond straightforward description; start with an intriguing sentence that pulls the reader in, and give concrete details to create a convincing atmosphere.

Strategy 2: Open with your motivations

To emphasize your enthusiasm and commitment, you can start by explaining your interest in the subject you want to study or the career path you want to follow.

Just stating that it interests you isn’t enough: first, you need to figure out why you’re interested in this field:

• Is it a longstanding passion or a recent discovery?
• Does it come naturally or have you had to work hard at it?
• How does it fit into the rest of your life?
• What do you think it contributes to society?

Tips for the introduction

• Don’t start on a cliche: avoid phrases like “Ever since I was a child…” or “For as long as I can remember…”
• Do save the introduction for last. If you’re struggling to come up with a strong opening, leave it aside, and note down any interesting ideas that occur to you as you write the rest of the personal statement.

Once you’ve set up the main themes of your personal statement, you’ll delve into more detail about your experiences and motivations.

To structure the body of your personal statement, there are various strategies you can use.

Strategy 1: Describe your development over time

One of the simplest strategies is to give a chronological overview of key experiences that have led you to apply for graduate school.

• What first sparked your interest in the field?
• Which classes, assignments, classmates, internships, or other activities helped you develop your knowledge and skills?
• Where do you want to go next? How does this program fit into your future plans?

Don’t try to include absolutely everything you’ve done—pick out highlights that are relevant to your application. Aim to craft a compelling narrative that shows how you’ve changed and actively developed yourself.

My interest in psychology was first sparked early in my high school career. Though somewhat scientifically inclined, I found that what interested me most was not the equations we learned about in physics and chemistry, but the motivations and perceptions of my fellow students, and the subtle social dynamics that I observed inside and outside the classroom. I wanted to learn how our identities, beliefs, and behaviours are shaped through our interactions with others, so I decided to major in Social Psychology. My undergraduate studies deepened my understanding of, and fascination with, the interplay between an individual mind and its social context.During my studies, I acquired a solid foundation of knowledge about concepts like social influence and group dynamics, but I also took classes on various topics not strictly related to my major. I was particularly interested in how other fields intersect with psychology—the classes I took on media studies, biology, and literature all enhanced my understanding of psychological concepts by providing different lenses through which to look at the issues involved.

Strategy 2: Own your challenges and obstacles

If your path to graduate school hasn’t been easy or straightforward, you can turn this into a strength, and structure your personal statement as a story of overcoming obstacles.

• Is your social, cultural or economic background underrepresented in the field? Show how your experiences will contribute a unique perspective.
• Do you have gaps in your resume or lower-than-ideal grades? Explain the challenges you faced and how you dealt with them.

Don’t focus too heavily on negatives, but use them to highlight your positive qualities. Resilience, resourcefulness and perseverance make you a promising graduate school candidate.

Growing up working class, urban decay becomes depressingly familiar. The sight of a row of abandoned houses does not surprise me, but it continues to bother me. Since high school, I have been determined to pursue a career in urban planning. While people of my background experience the consequences of urban planning decisions first-hand, we are underrepresented in the field itself. Ironically, given my motivation, my economic background has made my studies challenging. I was fortunate enough to be awarded a scholarship for my undergraduate studies, but after graduation I took jobs in unrelated fields to help support my parents. In the three years since, I have not lost my ambition. Now I am keen to resume my studies, and I believe I can bring an invaluable perspective to the table: that of the people most impacted by the decisions of urban planners.

Strategy 3: Demonstrate your knowledge of the field

Especially if you’re applying for a PhD or another research-focused program, it’s a good idea to show your familiarity with the subject and the department. Your personal statement can focus on the area you want to specialize in and reflect on why it matters to you.

• Reflect on the topics or themes that you’ve focused on in your studies. What draws you to them?
• Discuss any academic achievements, influential teachers, or other highlights of your education.
• Talk about the questions you’d like to explore in your research and why you think they’re important.

The personal statement isn’t a research proposal , so don’t go overboard on detail—but it’s a great opportunity to show your enthusiasm for the field and your capacity for original thinking.

In applying for this research program, my intention is to build on the multidisciplinary approach I have taken in my studies so far, combining knowledge from disparate fields of study to better understand psychological concepts and issues. The Media Psychology program stands out to me as the perfect environment for this kind of research, given its researchers’ openness to collaboration across diverse fields. I am impressed by the department’s innovative interdisciplinary projects that focus on the shifting landscape of media and technology, and I hope that my own work can follow a similarly trailblazing approach. More specifically, I want to develop my understanding of the intersection of psychology and media studies, and explore how media psychology theories and methods might be applied to neurodivergent minds. I am interested not only in media psychology but also in psychological disorders, and how the two interact. This is something I touched on during my undergraduate studies and that I’m excited to delve into further.

Strategy 4: Discuss your professional ambitions

Especially if you’re applying for a more professionally-oriented program (such as an MBA), it’s a good idea to focus on concrete goals and how the program will help you achieve them.

• If your career is just getting started, show how your character is suited to the field, and explain how graduate school will help you develop your talents.
• If you have already worked in the profession, show what you’ve achieved so far, and explain how the program will allow you to take the next step.
• If you are planning a career change, explain what has driven this decision and how your existing experience will help you succeed.

Don’t just state the position you want to achieve. You should demonstrate that you’ve put plenty of thought into your career plans and show why you’re well-suited to this profession.

One thing that fascinated me about the field during my undergraduate studies was the sheer number of different elements whose interactions constitute a person’s experience of an urban environment. Any number of factors could transform the scene I described at the beginning: What if there were no bus route? Better community outreach in the neighborhood? Worse law enforcement? More or fewer jobs available in the area? Some of these factors are out of the hands of an urban planner, but without taking them all into consideration, the planner has an incomplete picture of their task. Through further study I hope to develop my understanding of how these disparate elements combine and interact to create the urban environment. I am interested in the social, psychological and political effects our surroundings have on our lives. My studies will allow me to work on projects directly affecting the kinds of working-class urban communities I know well. I believe I can bring my own experiences, as well as my education, to bear upon the problem of improving infrastructure and quality of life in these communities.

Tips for the main body

• Don’t rehash your resume by trying to summarize everything you’ve done so far; the personal statement isn’t about listing your academic or professional experience, but about reflecting, evaluating, and relating it to broader themes.
• Do make your statements into stories: Instead of saying you’re hard-working and self-motivated, write about your internship where you took the initiative to start a new project. Instead of saying you’ve always loved reading, reflect on a novel or poem that changed your perspective.

Your conclusion should bring the focus back to the program and what you hope to get out of it, whether that’s developing practical skills, exploring intellectual questions, or both.

Emphasize the fit with your specific interests, showing why this program would be the best way to achieve your aims.

Strategy 1: What do you want to know?

If you’re applying for a more academic or research-focused program, end on a note of curiosity: what do you hope to learn, and why do you think this is the best place to learn it?

If there are specific classes or faculty members that you’re excited to learn from, this is the place to express your enthusiasm.

Strategy 2: What do you want to do?

If you’re applying for a program that focuses more on professional training, your conclusion can look to your career aspirations: what role do you want to play in society, and why is this program the best choice to help you get there?

Tips for the conclusion

• Don’t summarize what you’ve already said. You have limited space in a personal statement, so use it wisely!
• Do think bigger than yourself: try to express how your individual aspirations relate to your local community, your academic field, or society more broadly. It’s not just about what you’ll get out of graduate school, but about what you’ll be able to give back.

You’ll be expected to do a lot of writing in graduate school, so make a good first impression: leave yourself plenty of time to revise and polish the text.

Your style doesn’t have to be as formal as other kinds of academic writing, but it should be clear, direct and coherent. Make sure that each paragraph flows smoothly from the last, using topic sentences and transitions to create clear connections between each part.

Don’t be afraid to rewrite and restructure as much as necessary. Since you have a lot of freedom in the structure of a personal statement, you can experiment and move information around to see what works best.

Finally, it’s essential to carefully proofread your personal statement and fix any language errors. Before you submit your application, consider investing in professional personal statement editing . For $150, you have the peace of mind that your personal statement is grammatically correct, strong in term of your arguments, and free of awkward mistakes.

A statement of purpose is usually more formal, focusing on your academic or professional goals. It shouldn’t include anything that isn’t directly relevant to the application.

A personal statement can often be more creative. It might tell a story that isn’t directly related to the application, but that shows something about your personality, values, and motivations.

However, both types of document have the same overall goal: to demonstrate your potential as a graduate student and s how why you’re a great match for the program.

The typical length of a personal statement for graduate school applications is between 500 and 1,000 words.

Different programs have different requirements, so always check if there’s a minimum or maximum length and stick to the guidelines. If there is no recommended word count, aim for no more than 1-2 pages.

If you’re applying to multiple graduate school programs, you should tailor your personal statement to each application.

Some applications provide a prompt or question. In this case, you might have to write a new personal statement from scratch: the most important task is to respond to what you have been asked.

If there’s no prompt or guidelines, you can re-use the same idea for your personal statement – but change the details wherever relevant, making sure to emphasize why you’re applying to this specific program.

If the application also includes other essays, such as a statement of purpose , you might have to revise your personal statement to avoid repeating the same information.

If you want to know more about college essays , academic writing , and AI tools , make sure to check out some of our other language articles with explanations, examples, and quizzes.

College essays

• College essay examples
• College essay format
• College essay style
• College essay length
• Diversity essays
• Scholarship essays

Academic writing

• Writing process
• Avoiding repetition
• Literature review
• Conceptual framework
• Dissertation outline
• Thesis acknowledgements
• Burned or burnt
• Canceled or cancelled
• Dreamt or dreamed
• Gray or grey
• Theater vs theatre

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. (2023, July 03). How to Write Your Personal Statement | Strategies & Examples. Scribbr. Retrieved March 25, 2024, from https://www.scribbr.com/graduate-school/personal-statement/

Is this article helpful?

Shona McCombes

Other students also liked, how to write a graduate school resume | template & example, how (and who) to ask for a letter of recommendation, master's vs phd | a complete guide to the differences, unlimited academic ai-proofreading.

✔ Document error-free in 5minutes ✔ Unlimited document corrections ✔ Specialized in correcting academic texts

We value your privacy

We use cookies to allow this site to work for you, improve your user experience, and to serve you advertising tailored to your interests. Let us know if you agree to all cookies. You can manage your preferences at any time

Your Privacy

We use cookies, which are small text files placed on your computer, to allow the site to work for you, improve your user experience, to provide us with information about how our site is used, and to deliver personalised ads which help fund our work and deliver our service to you for free.

The information does not usually directly identify you, but it can give you a more personalised web experience.

You can accept all, or else manage cookies individually. However, blocking some types of cookies may affect your experience of the site and the services we are able to offer.

You can change your cookies preference at any time by visiting our Cookies Notice page. Please remember to clear your browsing data and cookies when you change your cookies preferences. This will remove all cookies previously placed on your browser.

For more detailed information about the cookies we use, or how to clear your browser cookies data see our Cookies Notice

Manage consent preferences

These cookies are necessary for the website to function and cannot be switched off in our systems.

They are essential for you to browse the website and use its features.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. We can’t identify you from these cookies.

These help us personalise our sites for you by remembering your preferences and settings. They may be set by us or by third party providers, whose services we have added to our pages. If you do not allow these cookies, then these services may not function properly.

These cookies allow us to count visits and see where our traffic comes from, so we can measure and improve the performance of our site. They help us to know which pages are popular and see how visitors move around the site. The cookies cannot directly identify any individual users.

If you do not allow these cookies we will not know when you have visited our site and will not be able to improve its performance for you.

These cookies may be set through our site by social media services or our advertising partners. Social media cookies enable you to share our content with your friends and networks. They can track your browser across other sites and build up a profile of your interests. If you do not allow these cookies you may not be able to see or use the content sharing tools.

Advertising cookies may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but work by uniquely identifying your browser and internet device. If you do not allow these cookies, you will still see ads, but they won’t be tailored to your interests.

The shortcut to your shortlist

Make your university search faster and less stressful. Get a personalised shortlist by selecting what matters to you.

• CHOOSE ONE OR MORE

Popular universities

• University of Kent
• University of East Anglia UEA
• University of Chester
• Coventry University
• University of Aberdeen
• University of Portmouth
• Nottingham Trent University
• University of Sunderland
• London Metropolitan University
• London South Bank University
• University of East London
• BROWSE ALL UNIVERSITIES

Course search

Popular undergraduate courses.

• Computer Science
• LLB Bachelor of Laws
• Biomedical Sciences
• Physiotherapy
• Sports Science

Open days search

Upcoming open days.

• University of Essex
• BIMM University
• University of Wales Trinity Saint David
• University of Portsmouth
• Arts University Bournemouth
• SRUC Scotland's Rural College

Article search

Popular articles.

• What is UCAS Extra?
• Replying to offers
• What's a university open day
• Student finance and funding
• Types of degree in the UK
• BROWSE ALL ARTICLES

Popular topics

• Choosing what to study
• Choosing where to study
• Applying to university
• League tables
• Student life - after you start

Tips for writing your personal statement

How to write a personal statement it's difficult to know where to begin. get hints and tips on structure, content and what not to write from a university expert..

• An insider's view
• What admissions tutors look for

Structuring and preparing your personal statement

What to write in a personal statement, examples to avoid, an insider’s view .

Personal statements may seem formulaic, but they can be critical to the decision-making process, and admissions tutors do read them.

If you’re applying for a high-demand course, your personal statement could be the deciding factor on whether or not you get an interview.

The Director of Marketing and Student Recruitment at the University of Gloucestershire , James Seymour, shares some top tips on how to write a personal statement.

What makes a good personal statement?

This is your chance to demonstrate your enthusiasm and commitment and show us what value you can add to a university. In the vast majority of cases, universities are finding ways to make you an offer, not reject you – the personal statement is your chance to make this decision easier for them!

First, you need to explain why you want a place on a course. Take a look at James’ tips on what you should include:

• Explain the reason for your choice and how it fits in with your aspirations for the future
• Give examples of any related academic or work experience
• Show you know what the course will involve and mention any special subjects you’re interested in
• Demonstrate who you are by listing any positions you’ve held, memberships of teams or societies, and interests and hobbies
• Show consistency in your five UCAS choices. It may be difficult for an admissions tutor to take you seriously if your other choices, and references to them, are totally different. If your choices are different, you should explain this in your statement. The UCAS form is blind. Admissions tutors don’t know the other universities you’ve applied to, or your priorities, but you should still be consistent
• Keep it clear and concise – UCAS admissions are increasingly paperless – so most admissions tutors/officers will read your statement onscreen

Explain what you can bring to a course and try not to just list experiences, but describe how they have given you skills that will help you at university.

Don’t just say: I am a member of the college chess club. I also play the clarinet in the orchestra.

When you could say: I have developed my problem-solving skills through playing chess for the college; this requires concentration and analytical thought. I am used to working as part of a team as I play clarinet in the college orchestra and cooperate with others to achieve a finished production.

• Applying to university and UCAS deadlines
• Applying and studying in the UK
• University interviews

What will admissions tutors look for in your personal statement?

To decide if you’re the right fit, universities and colleges are interested in how you express your academic record and potential. This should be backed up by your reference.

Those working in admissions look for evidence of:

• Motivation and commitment
• Leadership, teamwork and communication
• Research into your chosen subject
• Any relevant key skills

Admissions tutors aren't seeking Nobel laureates. They’re looking for enthusiasm for the course being applied for, and self-reflection into why you’d be suitable to study it. What value could you add to the course? Where would you like to go once you graduate?

Ben, the Admissions Manager for Law at the University of Birmingham , shared with us what he expects applicants to tell him in their personal statement:

The personal statement is not only an excellent opportunity to showcase applicants individual skills, knowledge, and achievements, but it also provides us with an insight into the type of student they aspire to be and how they could fit into the academic community. Ben Atkins, Law Admissions Manager at University of Birmingham

Real-life example: the good

Real-life example: the not-so-good

• How to make your personal statement stand out

You could have excellent experiences, but if they’re arranged in a poorly-written statement then the impact will be reduced. So, it’s important to plan your statement well.

A well-written personal statement with a clearly planned and refined structure will not only make the information stand out, but it’ll demonstrate you have an aptitude for structuring written pieces of work – a crucial skill needed for many university courses.

You can use it for other things too, such as gap year applications, jobs, internships, apprenticeships and keep it on file for future applications.

There's no one ‘correct’ way to structure your personal statement. But it’s a good idea to include the following:

• A clear introduction, explaining why you want to study the course
• Around 75% can focus on your academic achievements, to prove how you’re qualified to study it
• Around 25% can be about any extracurricular activity, to show what else makes you suitable
• A clear conclusion
• How to start a personal statement

Your personal statement is your chance to really show why you deserve a place on your chosen course. 

Remember to keep these in mind:

• Be clear and concise – the more concentrated the points and facts, the more powerful
• Use positive words such as achieved, developed, learned, discovered, enthusiasm, commitment, energy, fascination…
• Avoid contrived or grandiose language. Instead use short, simple sentences in plain English
• Insert a personal touch if possible, but be careful with humour and chatty approaches
• Use evidence of your learning and growth (wherever possible) to support claims and statements
• Plan the statement as you would an essay or letter of application for a job/scholarship
• Consider dividing the statement into five or six paragraphs, with headings if appropriate
• Spelling and grammar DO matter – draft and redraft as many times as you must and ask others to proofread and provide feedback
• For 2022 – 23 applications, refer to the challenges you've faced during the pandemic in a positive way

Don’t 

• Over-exaggerate
• Come across as pretentious
• Try to include your life history
• Start with: "I’ve always wanted to be a..."
• Use gimmicks or quotations, unless they're very relevant and you deal with them in a way that shows your qualities
• Be tempted to buy or copy a personal statement – plagiarism software is now very sophisticated and if you're caught out you won’t get a place
• Make excuses about not being able to undertake activities/gain experience – focus on what you were able to do positively, e.g. as a result of coronavirus

For further details, read our detailed guide on  what to include in a personal statement  and the best things to avoid.

Note that if you decide to reapply for university the following year, it's a good idea to consider making some changes to your personal statement. Mention why you took a year off and talk about what skills you've learnt. If you're applying for a completely different subject, you'll need to make more changes.

James gives us real-life examples of things to avoid:

I enjoy the theatre and used to go a couple of times a year. (Drama)

I am a keen reader and am committed to the study of human behaviour through TV soaps!

I have led a full life over the last 18 years and it is a tradition I intend to continue.

I describe myself in the following two words: 'TO ODIN!' the ancient Viking war cry. (Law)

My favourite hobby is bee-keeping and I want to be an engineer.

My interest in Medicine stems from my enjoyment of Casualty and other related TV series.

I have always had a passion to study Medicine, failing that, Pharmacy. (A student putting Pharmacy as her fifth choice after four medical school choices – Pharmacy can be just as popular and high status as Medicine.)

Some final advice

Above all, remember that a personal statement is your opportunity to convince a university why it should offer you a place. So, make it compelling and there’s a much higher chance they will.

Related articles

Study Creative Writing, why & how to study

A degree in Creative Writing will develop your imagination and storytelling skills to...

Study Prosthetics & Orthotics, why & how to study

Prosthetists and orthotists use the latest technology to transform the lives of patients...

Study Aeronautical & Aerospace Engineering, why &...

Aeronautical & Aerospace Engineering is all about how aircraft and aerospace vehicles are...

Is this page useful?

Sorry about that..., how can we improve it, thanks for your feedback.

Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

Writing the Personal Statement

Welcome to the Purdue OWL

This page is brought to you by the OWL at Purdue University. When printing this page, you must include the entire legal notice.

Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.

This handout provides information about writing personal statements for academic and other positions.

The personal statement, your opportunity to sell yourself in the application process, generally falls into one of two categories:

1. The general, comprehensive personal statement:

This allows you maximum freedom in terms of what you write and is the type of statement often prepared for standard medical or law school application forms.

2. The response to very specific questions:

Often, business and graduate school applications ask specific questions, and your statement should respond specifically to the question being asked. Some business school applications favor multiple essays, typically asking for responses to three or more questions.

Questions to ask yourself before you write:

• What's special, unique, distinctive, and/or impressive about you or your life story?
• What details of your life (personal or family problems, history, people or events that have shaped you or influenced your goals) might help the committee better understand you or help set you apart from other applicants?
• When did you become interested in this field and what have you learned about it (and about yourself) that has further stimulated your interest and reinforced your conviction that you are well suited to this field? What insights have you gained?
• How have you learned about this field—through classes, readings, seminars, work or other experiences, or conversations with people already in the field?
• If you have worked a lot during your college years, what have you learned (leadership or managerial skills, for example), and how has that work contributed to your growth?
• What are your career goals?
• Are there any gaps or discrepancies in your academic record that you should explain (great grades but mediocre LSAT or GRE scores, for example, or a distinct upward pattern to your GPA if it was only average in the beginning)?
• Have you had to overcome any unusual obstacles or hardships (for example, economic, familial, or physical) in your life?
• What personal characteristics (for example, integrity, compassion, and/or persistence) do you possess that would improve your prospects for success in the field or profession? Is there a way to demonstrate or document that you have these characteristics?
• What skills (for example, leadership, communicative, analytical) do you possess?
• Why might you be a stronger candidate for graduate school—and more successful and effective in the profession or field than other applicants?
• What are the most compelling reasons you can give for the admissions committee to be interested in you?

General advice

Answer the questions that are asked

• If you are applying to several schools, you may find questions in each application that are somewhat similar.
• Don't be tempted to use the same statement for all applications. It is important to answer each question being asked, and if slightly different answers are needed, you should write separate statements. In every case, be sure your answer fits the question being asked.

Tell a story

• Think in terms of showing or demonstrating through concrete experience. One of the worst things you can do is to bore the admissions committee. If your statement is fresh, lively, and different, you'll be putting yourself ahead of the pack. If you distinguish yourself through your story, you will make yourself memorable.

Be specific

• Don't, for example, state that you would make an excellent doctor unless you can back it up with specific reasons. Your desire to become a lawyer, engineer, or whatever should be logical, the result of specific experience that is described in your statement. Your application should emerge as the logical conclusion to your story.

Find an angle

• If you're like most people, your life story lacks drama, so figuring out a way to make it interesting becomes the big challenge. Finding an angle or a "hook" is vital.

Concentrate on your opening paragraph

• The lead or opening paragraph is generally the most important. It is here that you grab the reader's attention or lose it. This paragraph becomes the framework for the rest of the statement.

Tell what you know

• The middle section of your essay might detail your interest and experience in your particular field, as well as some of your knowledge of the field. Too many people graduate with little or no knowledge of the nuts and bolts of the profession or field they hope to enter. Be as specific as you can in relating what you know about the field and use the language professionals use in conveying this information. Refer to experiences (work, research, etc.), classes, conversations with people in the field, books you've read, seminars you've attended, or any other source of specific information about the career you want and why you're suited to it. Since you will have to select what you include in your statement, the choices you make are often an indication of your judgment.

Don't include some subjects

• There are certain things best left out of personal statements. For example, references to experiences or accomplishments in high school or earlier are generally not a good idea. Don't mention potentially controversial subjects (for example, controversial religious or political issues).

Do some research, if needed

• If a school wants to know why you're applying to it rather than another school, do some research to find out what sets your choice apart from other universities or programs. If the school setting would provide an important geographical or cultural change for you, this might be a factor to mention.

Write well and correctly

• Be meticulous. Type and proofread your essay very carefully. Many admissions officers say that good written skills and command of correct use of language are important to them as they read these statements. Express yourself clearly and concisely. Adhere to stated word limits.

Avoid clichés

• A medical school applicant who writes that he is good at science and wants to help other people is not exactly expressing an original thought. Stay away from often-repeated or tired statements.

For more information on writing a personal statement, see the personal statement vidcast .

• Applying to Uni
• Apprenticeships
• Health & Relationships
• Money & Finance

Personal Statements

• Postgraduate
• U.S Universities

University Interviews

• Vocational Qualifications
• Accommodation
• ​​​​​​​Budgeting, Money & Finance
• ​​​​​​​Health & Relationships
• ​​​​​​​Jobs & Careers
• ​​​​​​​Socialising

Studying Abroad

• ​​​​​​​Studying & Revision
• ​​​​​​​Technology
• ​​​​​​​University & College Admissions

Guide to GCSE Results Day

Finding a job after school or college

Retaking GCSEs

In this section

Choosing GCSE Subjects

Post-GCSE Options

GCSE Work Experience

GCSE Revision Tips

Why take an Apprenticeship?

Applying for an Apprenticeship

Apprenticeships Interviews

Apprenticeship Wage

Engineering Apprenticeships

What is an Apprenticeship?

Choosing an Apprenticeship

Real Life Apprentices

Degree Apprenticeships

Higher Apprenticeships

A Level Results Day 2024

AS Levels 2024

Clearing Guide 2024

Applying to University

SQA Results Day Guide 2024

BTEC Results Day Guide

Vocational Qualifications Guide

Sixth Form or College

International Baccalaureate

Post 18 options

Finding a Job

Should I take a Gap Year?

Travel Planning

Volunteering

Gap Year Guide

Gap Year Blogs

Applying to Oxbridge

Applying to US Universities

Choosing a Degree

Choosing a University or College

Personal Statement Editing and Review Service

Guide to Freshers' Week

Student Guides

Student Cooking

Student Blogs

• Top Rated Personal Statements

Personal Statement Examples

Writing Your Personal Statement

• Postgraduate Personal Statements
• International Student Personal Statements
• Gap Year Personal Statements
• Personal Statement Length Checker

Personal Statement Examples By University

Personal Statement Changes 2025

• Personal Statement Template

Job Interviews

Types of Postgraduate Course

Writing a Postgraduate Personal Statement

Postgraduate Funding

Postgraduate Study

Internships

Choosing A College

Ivy League Universities

Common App Essay Examples

Universal College Application Guide

How To Write A College Admissions Essay

College Rankings

Admissions Tests

Fees & Funding

Scholarships

Budgeting For College

Online Degree

Platinum Express Editing and Review Service

Gold Editing and Review Service

Silver Express Editing and Review Service

UCAS Personal Statement Editing and Review Service

Oxbridge Personal Statement Editing and Review Service

Postgraduate Personal Statement Editing and Review Service

You are here

• Mature Student Personal Statements
• Personal Statements By University
• Personal Statement Editing Service
• 10 Personal Statement Don'ts
• Analysis Of A Personal Statement Example
• Frequently Asked Questions
• Personal Statement Timeline
• Personal Statement Tips
• Teacher's Advice
• How To Write A Personal Statement
• How To Start A Personal Statement
• Submit Your Personal Statement
• Personal Statement Questions 2025
• Personal Statement Changes 2024

10 Tips For Writing A Personal Statement

As you may already know, successfully applying to university is all about standing out from the crowd.

The aim of the game is to get those offers, and to get offers you need to make your UCAS application memorable.

But with admissions tutors endlessly divulging advice, almost everyone is becoming an expert at writing the 'perfect personal statement'.

A quick browse through our personal statement writing guide will reveal those tried and tested steps for constructing a perfectly acceptable personal statement.

In fact, if those steps were followed 5 years ago, then your personal statement would be one that stands out in the endless pile that tutors sieve through.

However, these days, that brilliant personal statement isn’t looking so shiny.

As the standard of personal statements improve, a better form of statement needs to be developed to get those sought after places – it’s all about staying ahead of the game .

Your personal statement is there to distinguish you from the rest - it’s your time to shine! Follow our tips, and your statement will make sure you do just that.

1. “Personal” doesn’t always mean “You”

We find this is the mistake so many people make: when they see the words "Personal statement", they think "hmmm…personal…I’ll talk about me".

Unfortunately, they are not interested in you.

They don’t work at the university to be admissions tutors, they work there because they love their subject. So if you want to appeal to them, stop talking about you and start speaking their language - talk about their subject .

Now this can sound a bit radical, and we agree. But you need to make your personal statement unique, and so we're suggesting a new way to make your personal statement stand out.

If you can think of a better way to make your statement unusual, then go ahead.

However, be careful. People have made the mistake of trying fancy things with layout and presentation – don’t go that way! It makes your statement look unique yes, but interesting? No.

Admissions officers will not take kindly to people who write their personal statement in spirals or other strange patterns (we have seen examples of this being done, and it’s not pretty).

Paragraphs are all you need, and a series of well constructed ones will flow together, giving your statement structure.

So don't underestimate the power of the paragraph - use it well!

2. Start as you mean to go on

Don't waste time talking about how you're "devoted to study, motivated, organised".

If you're applying to a top university, the admissions tutors will expect that as a given. So how do you start your personal statement? Well, let’s look at an example.

For a Physics degree, you don’t start with a paragraph talking about how much you love Physics, and that you read loads of books on it etc., because once again, that's talking about you.

What you need to do is pick something very specific in your subject, but something advanced - not covered in your syllabus - that you will be studying on the degree course.

You could pick a topic called Quantum electrodynamics (QED) - you don't need to know what it is, but we can assure you that you don’t cover it at Sixth Form.

It needs to be a reasonably wide area of your subject, not something too specific.

By starting your personal statement talking about a complex area within your chosen subject, you instantly show that: 1. You like your subject 2. You read around your subject 3. You want to learn more about your subject and university is where you want to do it.

What’s more, an admissions officer will be interested in what you have to say.

They, no doubt, will have their own opinion regarding your chosen area, and will be interested to see whether or not they agree with what you think.

However, you can’t just jump into an advanced area of your subject without something to back your opinions up – you need a reference point.

So, with our example, you could choose a well-known book on QED and include one or two quotes.

Devote about a third (or up to a half) of your whole personal statement talking about this one chosen area, which should be 1 or 2 paragraphs.

But it is important to show that you've thought about what you've read about in your reference point - this is perfectly done by leaving a few open questions.

Getting the admissions officer to think how they would answer your question is a big help. If you get them thinking, you get them remembering.

Whatever you do, don't sound menacing or challenging - you don’t want to get the tutor all worked up and angry at your controversial views.

Just make it sound like you are hugely interested in your subject, but can not understand it without their expert help, and you would like to spend the next 3 years discussing these matters and others like it with similar minded individuals.

3. Include a great opening sentence

Starting with something funny, interesting, unusual or surprising will give a good first impression, but make sure you don't overthink it.

The perfect opening sentence will come to you eventually, even if you have already worked hours and hours on your personal statement. So try to give it time, and let the right words come to you.

If you need some inspiration, take a look at our personal statement examples to see how previous UCAS applicants chose to open theirs.

4. Showcase your strengths

You are trying to sell yourself to the university in a very small amount of space. A perfect product proposer is all about how great that thing is, and it’s the same with your personal statement.

You should write about your experiences, your knowledge and your future plans.

Don't write, “I wanted to learn Latin but gave up after a few weeks” or “I am not very good at Chemistry, but I hate it anyway.”

5. Think about your future

Mention what your longer term goals are if you can do it in an interesting way and you’ve got a specific path in mind. If you do, then try to show a spark of individuality or imagination.

Just saying that you want to be an accountant won't make your application stand out from the crowd.

If you’re not sure yet, just talk about what you’re looking forward to at uni and what you want to gain from your course or from university life.

If you’re applying for deferred entry, do mention your gap year plans if you’ve made a firm decision to take a year out. Most courses are happy for you to take a gap year – but they will want to know, briefly, how you plan to spend it.

6. Round off with a memorable conclusion

Now you're either a third or halfway through and if all’s well you've got the officer sitting there, interested - they can connect with you because you are asking the questions that they probably asked at your age - you are talking their language.

It's then time to show yourself off: at this stage it's time to drop in a few book titles that you've read, maybe touch on other areas of your course that interest you.

Here you can actually briefly mention how you want to continue your learning, and university is the ideal environment to get your queries answered and to feed your desire to understand their subject.

You can now have a paragraph (a short one, mind you) to sell the rest of yourself. Talk about your interests other than your subject - try and think of the unique and unusual.

For example, if you did Fencing every week for 6 months, you could say "I enjoy experiencing the arts, and have even tried my hand at the martial art of Fencing".

So not only have you told them you have done Fencing, you have shown you enjoy other arts such as Music, Art and Drama.

Then you're left with 2 or 3 lines, and all there is left to do is think of something memorable (but not arrogant), that sums up why you should be given a place.

As mentioned in the point above, you could use it to talk about your plans for the future and your career.

7. Don't lie

Do not write that you are fluent in Spanish if you can only say “Hello” in Spanish.

Do not write that you are good at problem-solving if your only example is a trick of carrying five bottles in one hand.

There is no need to create a false image, and indeed the truth will always come out sooner or later. So only say you are good at something if you really are!

8. Complete a first draft

With all the above advice in mind, put together a rough first draft. Our personal statement template will help you with this, which you can save and come back to later.

Remember - it doesn't need to be perfect yet. You'll have plenty of time to redraft it later.

The important thing is just to have something written down to start with. You can then read through it and see what you've missed.

Don't worry about word count at this stage. While you only have 4,000 characters to work with, it's better that you've got too much material at this stage, than not enough.

After all, it's much easier to remove content than add more to bulk it out.

Our personal statement length checker will help you cut your statement down so you're within the character limit.

9. Proofread your statement

Show your statement to your parents, teachers, friends, and anyone else you think might be able to help.

The more people you show it to, the more feedback you will get, and the better the final version will be.

Of course, some advice will be better than others, but it is easier to ask many people first, and differentiate later.

Incorporate each piece of feedback into your statement (if you think it improves it), before doing a final read through and polish. Remember - don't just rely on spellchecker to do this job for you!

10. Give it your own voice

While it's helpful to look at some personal statement examples for inspiration, make sure your personal statement sounds like you (and not somebody else!).

Your statement should be original and unique, as this is the only way you can hope to stand out from all the other applicants.

Further information

For more tips and advice, please see:

• Personal Statement FAQs
• Personal Statement Editing Services
• The 15th January UCAS Deadline: 4 Ways To Avoid Missing It
• Writing Tips From A Teacher
• What To Do If You Miss The 15th January UCAS Deadline

Best of luck with your personal statement!

Top 10 Tips for Writing an Outstanding Personal Statement

A personal statement is one of the most important parts of your Ph.D. or graduate school application. What is a personal statement? A personal statement tells the admissions board, why they should select you as a student in their program. A strong personal statement can make your application stand out from the rest and be a big factor in whether or not you are admitted to a program. In this article, we will talk about what a personal statement should and shouldn’t contain. We will also give you ten tips to write an excellent personal statement that can increase the chances of your acceptance into the program of your dreams.

Do Personal Statements Really Matter?

Graduate and Ph.D. programs ask for a variety of documents that summarize your academic and professional accomplishments. However, you know that you are more than just the sum of your undergraduate transcripts and job history. That is why a personal statement is so important. A personal statement gives you a unique opportunity to explain why you chose the program you are applying to, and how it fits into your career and aligns with your personal goals.

A personal statement ties all your application documents together to tell the admissions board a story of why you are applying for their program. A good personal statement is authentic, sincere, and tailored to the specific program you are submitting it to. It describes your background, how and why you became interested in studying a specific subject, and how going to the school will help you achieve your goals. It is not your entire life story, but rather the story of how life has led you to apply for a particular graduate school program.

How Can I Make My Personal Statement Strong?

There are several ways you can make sure you craft and submit a strong personal statement. First, think of your personal statement as an argument for why you belong in the program you are applying to. This includes not only what the program will do for you, but also what you can bring to it . Examples of conferences you have presented at or grants and scholarships you have won can strengthen your candidacy , but make sure they are relevant to the program. Illustrate why it makes sense for you, specifically, to join this particular program.

Second, make sure to avoid overly generic statements and descriptions. Your story of learning the value of persistence and struggle during your first part-time service job is very likely not helpful. However, explaining how you won a grant to study in China when you’re applying to a graduate school to do East Asian studies provides important context about you and your motivation. Along the same lines, don’t use tired cliches or broad descriptions of your personality that could apply to anyone. If your statement includes anything like “Webster’s dictionary defines ‘dedicated’ as…” then you are writing a weak personal statement.

Third, provide examples of your achievements. Don’t just say “I became a good scientist when I spent the summer working in Dr. Kevorkian’s lab.” Tell the admissions board how you went from taking notes and organizing the supply closet to designing and running your own experiments with a team. Explain the lessons you have learned and how you will apply them in your graduate studies. At the same time, avoid portraying yourself as you know it all- after all, you are applying to a program to continue learning!

Top Ten Tips for Writing A Great Personal Statement

To help you get started writing a great personal statement, here are the top ten tips highlighting the most important strategies.

• Begin with a checklist of why you want to apply for the program. What is great about it? How does it fit into your goals? Who do you hope to study or work with?
• Explain why you have chosen to study this topic . What about medieval literature appeals to you? Why do you want to be a cardiologist? Again, avoid generic statements like “I have always enjoyed reading” or “I love helping people.”
• Write about why you are qualified to study this topic. What is your academic background? Don’t just list the classes on your transcript; highlight specific papers you wrote or internships you’ve held.
• Think about what you hope to accomplish in graduate school . What skills do you want to leave with? Do you want to go into academia? Industry? How will this program get you there?
• If you have any “black marks” on your record, like a bad grade or time off from school, explain what happened and how you learned from it . Failure in the past is not an indication of future ability! Don’t just ignore something if it is evident from your transcripts that you have had an issue.
• Don’t focus too much on your career. Professional experience can be important and relevant, but ultimately you are applying to enter an academic program, and you want to focus on your academic skills and interests.
• Show, don’t tell: rather than saying “I am a hard worker,” give an example of something you did that demonstrates you are a hard worker.
• Ask for feedback! Don’t be afraid to turn to your friends or colleagues to ask for feedback on your first (or second) draft. An objective observer can highlight issues or points you may have overlooked. They can also proofread for you, which leads us to tip number 9.
• Proofread your work. Graduate school, no matter the field, is writing intensive. Your personal statement reflects your writing skills, and grammatical errors and spelling mistakes do not look great. Proofread multiple times, use spell check , and have someone else review your application before you hand it in. You want to make a great impression!
• Finally, make sure to tailor your application to each school you apply to. You can reuse some parts of your personal statement. However, you should make sure each school is getting a statement specific to their program and faculty.

Do you have any tips for our readers about writing a great personal statement? Let us know in the comments below.

Rate this article Cancel Reply

Your email address will not be published.

Enago Academy's Most Popular Articles

• Reporting Research

Choosing the Right Analytical Approach: Thematic analysis vs. content analysis for data interpretation

In research, choosing the right approach to understand data is crucial for deriving meaningful insights.…

Comparing Cross Sectional and Longitudinal Studies: 5 steps for choosing the right approach

The process of choosing the right research design can put ourselves at the crossroads of…

• Career Corner

Unlocking the Power of Networking in Academic Conferences

Embarking on your first academic conference experience? Fear not, we got you covered! Academic conferences…

Research Recommendations – Guiding policy-makers for evidence-based decision making

Research recommendations play a crucial role in guiding scholars and researchers toward fruitful avenues of…

• AI in Academia

Disclosing the Use of Generative AI: Best practices for authors in manuscript preparation

The rapid proliferation of generative and other AI-based tools in research writing has ignited an…

Intersectionality in Academia: Dealing with diverse perspectives

Meritocracy and Diversity in Science: Increasing inclusivity in STEM education

Avoiding the AI Trap: Pitfalls of relying on ChatGPT for PhD applications

Sign-up to read more

Subscribe for free to get unrestricted access to all our resources on research writing and academic publishing including:

• 2000+ blog articles
• 50+ Webinars
• 10+ Expert podcasts
• 50+ Infographics
• 10+ Checklists
• Research Guides

We hate spam too. We promise to protect your privacy and never spam you.

I am looking for Editing/ Proofreading services for my manuscript Tentative date of next journal submission:

What should universities' stance be on AI tools in research and academic writing?

Here from Business Insider ?  💸  SAVE 10% ON ALL PRODUCTS  - Until 22-Mar-2024.

by recruiters

• Mar 17, 2020

Practical Tips for Writing a Perfect Personal Statement [+5 word-for-word examples]

Updated: Jan 31

Personal statement (also called personal or professional profile, profile summary or career overview) is a short paragraph at the top of a resume that summarizes a candidate’s relevant experience and skills in three to six sentences.

Considering that employers make decisions about candidates in a matter of seconds, this section determines how much time an employer will be willing to spend reading your resume.

Think about it this way:

If a resume is a movie, then this paragraph serves as a trailer for what’s about to come.

If the trailer is interesting, the chances are that the audience will be interested in watching the whole movie. Seeing this short preview won’t be enough to satisfy their curiosity.

On the other hand, if the trailer is slow, boring or something they've already seen a hundred times, the audience will yawn and skip to the next movie available.

The same works with resumes.

Those first sentences need to be the crown of your CV. They need to be informative, tailored to the job you’re targeting, and they need to do justice to your skills and experience. In other words, they need to convince employers that you fit the profile they’re looking for.

Sure, the personal statement itself cannot guarantee an interview invite, but surely it can increase the amount of time that a reader will be willing to spent with your resume. Consequently, this may lead to better chances of being invited to present your experience in person.

In the next 5 minutes, you’ll get:

Practical tips on writing your best personal statement ever

General guideline on do’s and don’ts when writing this statement

5 personal statement examples

>> All our resume templates already have a designated place for a personal statement at the top of a resume. Download a template, edit the text and you’ll be ready for your next job application in no time! <<

Disclaimer: This article includes relevant affiliate links to services, resources, and tools I wholeheartedly recommend. If you buy something through these links, I get a small commission at no extra cost to you. Your purchase helps me share more helpful content. Thanks if you choose to support me this way!

1. Write a personal statement at the end

It’s hard to summarize something until you know what is the content that needs summarizing.

That’s why it’s best to save writing a personal statement for the end . So first write down the entire overview of your experience, education and skills. When this is done, go through the whole document and pick the things that stand out – especially in terms of achievements. That’s the content that deserves a place at the top.

2. Customize it for each job you’re targeting

The general version is a great starting point. It helps you structure all relevant information in a concise way.

But that is not enough. When it comes to personal statements, one size doesn’t fit all.

Even an inexperienced recruiter will be able to recognize a generic introduction that has been sent out to every company in the city. If this is the impression you kick off with, the chances are that none of them will give you a call back.

This is a more time-consuming solution, but it's one that can translate into a significant number of interview-invites coming your way.

To make your life easier, you can prepare a couple of versions – one for each career path you’re considering . Still, this might not entirely fit the bill, so always cross-compare your resume with the job description, to ensure that you have all the main requirements covered.

3. Make it concise

Keep the personal statement short and sweet. A good measure to consider is that it should range between 30 to 75 words.

If you are not sure about having a block of text in your resume, you can use a bullet pointed list.

Feel free to play with formatting, but either way, the personal statement shouldn’t take up more than four to five rows in a document.

>> Download your new resume now and jump-start your job search! <<

4. Include numbers

If there is one thing that can set your resume apart from other candidates in those first sentences, this is quantifying your achievements.

The majority will vaguely describe their experience and career aspirations. But that’s not exactly what employers want to see in a resume. You might be surprised, but this section is not about you. It’s about employers and how they can benefit from hiring you.

Since the previous experience is often considered to be the best predictor of future success, the best way to show your value is to present what you’ve been able to achieve in the past.

Tell them what you have accomplished before and they’ll believe that you are the right person for the job.

When it comes to including numbers, think about some of the following:

revenue or return on investment you generated

number of team members you’ve managed

NPS or other measure of customer satisfaction

number of customers you support per day/week/month

number of clients you’ve coached

amount of time or money you’ve helped company save

At first, you may not be able to think of any targets or metrics. If this is the case, ask yourself ‘How do I know that I do my job well?’. The answer to this question will help you focus on achievements that can be measured and quantified.

5. Mention company or job you’re applying for

Everyone wants to feel special. Employers are not an exception. They want to see that someone has put time and effort into writing a job application crafted just for them.

There is no easier way of showing this than naming the company in the introduction. It’s a simple trick, but rather effective.

Here are some additional do’s and don’ts

Make sure you answer the key questions. Who are you? What are you expert at? What can you bring to the role? Structure your personal statement using these questions as a guideline and you’ll ensure you maintain your focus throughout.

Focus on your key strengths. For each job, pinpoint two to three key strengths that are relevant for the job and build your personal statement around them. You don’t have to share all your strengths and skills. If chosen well, two to three will be enough to grab the employer's attention.

Avoid clichés. ‘Passionate’, ‘proven track record’, ‘thinking outside of the box’, ‘goal getter’, ‘multi-tasker’… There is a list of resume buzzwords that are so over-used that they’ve lost any meaning and employers simply overlook them. Or – in the worst-case scenario – reject applicants with such words. Stay on the safe side and fill your personal template with keywords that actually hold meaning and can be backed up with evidence.

Make sure that your personal statement is mistake-free. Your grammar and spelling must be on point. Grammarly can help. But it’s even better if you can get your grammar-expert friend to double check.

Don’t do this:

Don’t just list your traits. Instead of saying ‘I am results-oriented sales manager with a proven track record in exceeding targets. I am also focused on customer satisfaction.’ Prove those statements by turning them into achievements. For example, you could write this ‘Results-oriented sales manager awarded for overachieving sales targets by 60%+ in the last three quarters. Increased customer satisfaction score from 4.9 to 8.4 in nine months.’ This is how a powerful personal statement is written.

Don’t start every sentence with ‘I’. In fact, you can completely take out the pronouns. It’s your resume. Employers will know that you are talking about yourself. At the same time, you’ll save some valuable space and make your personal statement more concise and action-oriented.

Don’t lie or embellish. If you don’t meet all the requirements, don’t try to include information that you cannot back up, just to improve your chances of being invited to the interview. The chances are that this will be revealed during the hiring process.

Don’t try to be funny. There is no guarantee that readers will have your sense of humor. Keep it professional.

>> Download your new resume now! <<

So… what should a personal statement look like? [If you’re looking for a template – it’s here!]

When you put all of these suggestions into practice, you should get a concise, powerful, informative, action-oriented, achievement-filled, mistake-free masterpiece.

If you still struggle with creating a personal statement, just plug the keywords into this template :

<adjective 1> and <adjective 2> <current job title> with more than <number> years of experience in <industry 1> and <industry 2>. Extensive experience of <area of expertise 1>, <area of expertise 2> and <area of expertise 3>. A strong <key strength 1> combined with the ability to <skill 1> and <skill 2>. <action> resulting in <outcome>. Currently looking to broaden experience/use existing skill-set in <specific industry/company/role>.

Word-for-word examples of personal statements

Personal statement for accountants

ACCA-certified and analytical accountant with more than 10 years of experience in FMCG and banking industry. Experienced in developing cost saving practices, budget management and forecasting. Strong commercial awareness combined with the ability to analyse and produce high quality management reports within tight deadlines. Identified payment oversight which resulted in $400K+ saved. Looking for an opportunity to use my skill-set in regulatory environment.

Personal statement for recruiters

Customer-focused recruitment consultant with more than 5 years of experience in IT industry. Extensive experience of leading end-to-end recruitment processes, managing HR projects and consulting internal stakeholders. Strong communication skills combined with the ability to adapt to changing requirements and to re-prioritize with ease. Recruited 200+ candidates with 75%+ six-month retention rate. Looking to broaden experience as a Recruitment Manager at XYZ.

Personal statement for social media assistants

Creative and tech-savvy social media assistant with 2 years of experience in delivering social media campaigns (Facebook, Instagram and Twitter). Strong analytical skills combined with an ability to gather market insight and advise on social media trends. Optimized company’s website SEO resulting in 154% increase in organic traffic in 6 months. Extensive experience of preparing campaigns, optimizing SEO and writing content for social media.

Personal statement for internal auditors

CIA-certified Internal Auditor with 8+ years of experience gained in the retail and banking industry. Experienced in performing risk audits, optimizing existing business processes and reporting to C-level executives. Strong analytical skills applied to detect deficiencies resulted in $1.2M and 400+ working hours saved per year. Currently seeking to apply my skills in the Process Optimization Manager position at XYZ.

Personal statement for administrators

An experienced HR Administrator with 7+ years of experience gained in Fortune 500 companies. Extensive experience of managing administrative tasks for HR departments, liaising with clients and managing multiple stakeholders. Excellent organisation skills and advanced knowledge of all Microsoft Office programs. After part-time volunteering at a local charity to refresh my skills, now seeking to continue my career on a full-time basis as the Office Administrator at XYZ.

Disclaimer: This article includes affiliate links. If you shop through these links, I might earn a commission, making this site fully reader-supported. Big thanks for your support!

LET’S RECAP:

To write a perfect personal statement for your resume, follow these five practical tips:

Write your personal statement at the end – after you have written the rest of the resume content.

Customize your personal statement for each job you are targeting. One size won’t fit all, so you’ll need to play with keywords included to highlight the most relevant information.

Make your personal statement concise. Aim at having from 30 to 75 words.

Include numbers. Nothing can set you apart from other candidates as much as your personal achievements. Include them in your personal statement to make sure they won’t go unnoticed.

Mention company or job you’re applying for to show employers that you have taken time to tailor your resume – nothing speaks more of your motivation than a customized job application.

…or use our personal statement template to make sure that your resume hits the ground running.

Do you need any help with your personal statement? Interested in having someone to review it and suggest potential improvements? Send us a message . Or book a FREE coaching call with our job search experts and have all your resume questions answered in 30 minutes.​

Ana Colak Fustin

Ana is a former recruiter, HR consultant, and founder of ByRecruiters.com . Her career advice and business have been featured in Yahoo News, Jobscan, A Better HR Business, Starter Story, Best Colleges, and other global media. Since 2018, over 8,000 professionals worldwide have used her resume templates to land new jobs. She's on a mission to help 80,000 more.

• Resume Writing Tips

Top 10 Personal Brand Statement Examples To Follow

Updated: March 11, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

As an entrepreneur who is always on the lookout for customers or potential investors, you know that trust is key. Developing a personal brand for yourself can be an effective tool to help grow your business.

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

• Why am I building my brand?
• What do I want my audience to know me for?
• How do I do things differently?
• Do I have a distinct skill set, experience, point of view, or passion?
• What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

A personal brand statement conveys your mission, differentiates you from competitors, and attracts your target audience. Use these tips and real-life examples of personal brand statements to inspire you to write your own.

hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'ad22bdd9-fd50-4b35-a4f5-7586f5a61a1e', {"useNewLoader":"true","region":"na1"});

What did you think of this article .

Give Feedback

Don't forget to share this post!

Outline your company's marketing strategy in one simple, coherent plan.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform