Search Engine Optimization
Presented by:
Presentation Overview
Search Engine Basics
What is SEO?
Need of SEO
How to Conduct Keyword Research
Page Ranking
How page Ranking Done
- Advantages and Disadvantages
- Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found.
- Some of the popular Search Engine are Google,Bing,Ask,Bing,Baidu,e.t.c
Working of Search Engine
- A Search Engine operates is a three manner-:
- Web Crawling
- Ranking and Serving Results
Types of Search Engine
Search Engine are categorised in two categories based on their result gathering -
- Crawler-Based Search Engines
- Human-Powered Directories
These Search Engine create their listings automatically by “crawl” or “spider” the web.
A human-powered directory, such as the Open Directory, depends on humans for its listings.
Search Engine Results Pages
Paid Placement
- Search engine optimization ( SEO ) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results.
- SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
- If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site.
- The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves
- Brainstorming
- Surveying Customers
- Applying Data from KW Research Tools
- Term Selection
- Performance Testing and Analytics
- The ranking is the basic criteria by which organic Search Engines index and then retrieve documents.
- Page rank calculation tools
- Google Toolbar
- www.faganfinder.com/urlinfo/
- www.alexa.com
- An organic search engine software spider is a piece of software that acts like an electronic librarian who cuts out the content pages of every book of library in the world sorts them into a extremely large master index.
- The basic principal is that the index is made from the actual content of site.
Key Concepts
Web site appears in the returned matches depends on 5 factors:
-Which Keywords the user entered
-Your web page Keyword Density for these keywords
-Your web page Keyword Prominence (page location) for these keywords
-Your Link Popularity – the number of other sites that link to you
-Your link and keyword Relevancy
� ADVANTAGES OF SEO�
- Perspective (Global / Regional)
- Targeted Traffic
- Increase Visibility
- High ROI (Return on Investment)
- Long term positioning
- Cost-effective
- Flexibility
DISADVANTAGES OF SEO
- You may be prevented from competing on a level playing field, because competitors and even affiliates may use less ethical black hat SEO techniques.
- As a consequence, the biggest disadvantage of SEO is a lack of control. You are subject to changes in the algorithm.
- In competitive sectors it may be very difficult to get listed in the top few results for competitive phrases
- Unique Content
- Link Friendly Formatting
- Avoid Black Hat SEO
- Content relevant keywords
- Market Awareness
- Unique HTML page title for every �landing page
- www.webmasterworld.com
- University Webmaster
- www.utah.edu/uwebresources
- [email protected]
- www.seamoz.org
- www.searchenginewatch.com
- “The ABC of SEO” David George
- GrapponeJ, Couzin G. Search Engine Optimization: An hour a day. Yang Mingjuntranslation. Beijing: Tsinghua University Press, 2007
Office of Information Technology The University of Utah
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The following slide provides an overview of the key pain areas of the organization as it displays the major points such as decrease in lead sales, lower organic traffic, and poor bounce rate. Increase audience engagement and knowledge by dispensing information using Purpose of the following slide is to show the key metrics of measuring the organizations SEO performance, these metrics can be lead generated, organic traffic, keywords ranking, bounce rate, page per session etc.. This template helps you present information on five stages. You can also present information on Decrease Lead Sales, Lower Organic Traffic, Poor Bounce Rate using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.
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Here is How to Search for PPT Presentations
By Med Kharbach, PhD | Last Update: March 23, 2024
If you are looking for PPT search engines here are two options to consider. Keep in mind that there are no real quality search engines that are entirely dedicated to PowerPoint presentations. I mean quality search engines because you will find some out there but not worth mentioning here. I tried many platforms and I landed the two options below.
1. How to use Google to search for PowerPoint presentation?
The first option and the one that I prefer is using Google Search engine. Several people disregard this handy feature in Google that allows you to narrow down you search to specific file type. You can easily search for documents by file type using Google Adavcned search. Files supported include PT, doc, PDF, rft, swf, kmz, and many more.
Here is how to search for PPT presentations in Google: First type in your search query, click on Advanced Search, and scroll down to file format and choose PPT or any other file format for that matter. Watch this video to see this hack in action
2. Slideshare
Slideshare is not a search engine but rather a content sharing platform where you can search for, access, and share presentations and infographics. You can use the site’s search engine to look for PPT presentations or you can browse through the collection by topic. Presentations are arranged into various categories including: Education, Art & Photos, Business, Design, Engineering, Environment, Internet, Food, Health & Medicine, News and Politics, Self improvement, Science, Technology, Sports, and many more.
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Meet Med Kharbach, PhD
Dr. Med Kharbach is an influential voice in the global educational technology landscape, with an extensive background in educational studies and a decade-long experience as a K-12 teacher. Holding a Ph.D. from Mount Saint Vincent University in Halifax, Canada, he brings a unique perspective to the educational world by integrating his profound academic knowledge with his hands-on teaching experience. Dr. Kharbach's academic pursuits encompass curriculum studies, discourse analysis, language learning/teaching, language and identity, emerging literacies, educational technology, and research methodologies. His work has been presented at numerous national and international conferences and published in various esteemed academic journals.
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PPT Search Engine
“Welcome to PPT Search Engine , the ultimate tool for finding information within PPT documents!”
Powerful Tool
PPT Search Engine is a powerful tool that allows you to search for keywords and phrases within multiple PPT files at once, saving you time and effort. Whether you are a student, researcher, or just looking for specific information, PPT Search Engine has got you covered.
User-Friendly
Our easy-to-use interface makes it easy to uploaded PPTs and find the information you need in PPT format. Just type your search term and It will scan all your uploaded PPT files and display relevant results. You can even narrow your search by specifying which PPT files to search, making it easy to find exactly what you’re looking for.
It is an online tool that allows users to search for keywords and phrases within multiple PPT files at once. It provides a user-friendly interface and advanced search options for efficient and effective searching.
Yes, SearchPPTengine.com is free to use for individual users.
No, there is no limit to the number of PPT files you can upload. However, there is a file size limit of 50 MB per file.
SearchPPTengine.com only supports PPT files.
Yes, We provides a built-in PPT viewer that allows you to preview your search results before downloading the relevant files.
Privacy Policy PPT Search Engine © 2023
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5. Crawler based search engines S Are search engines that use software programs that are called, "Spiders", "crawlers", "Robots", "Bots". These programs can access the webpages to categorize and analyze them and then add them in the search engine data base, where any user can find them when searching. The Crawler based search ...
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results. . *. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific ...
Presenting this set of slides with name search engine marketing proposal ppt powerpoint presentation complete deck with slides. The topics discussed in these slides are marketing, business, management, strategy, planning. This is a completely editable PowerPoint presentation and is available for immediate download.
PPT Search Engine helps you search powerpoint presentation all over the internet whether you need to find them for your school assignment or business presentation. PPT Search Engine Presentation Design Services
Presenting this set of slides with name search engine optimization seo performance optimization process ppt powerpoint presentation complete deck. The topics discussed in these slides are seo performance, optimization, process, competitiveness, analysis. This is a completely editable PowerPoint presentation and is available for immediate download.
This Mobile Search Engine Optimization Plan Ppt PowerPoint Presentation Complete Deck With Slides comes with a wide range of features like high-quality, graphics and 100 percent customizable layout. Graphs, charts, and polls are attention-grabbing visually interactive elements of this presentation bundle that will lock the eye of spectators on ...
Download the Identification of the Target Group presentation for PowerPoint or Google Slides and take your marketing projects to the next level. This template is the perfect ally for your advertising strategies, launch campaigns or report presentations. ... Nowadays, your positioning in search engines is practically one of the biggest factors ...
The Largest Search Engines (1998) Search engine URL Web pages indexed AltaVista www.altavista.com 140 AOL Search search.aol.com N/A Excite www.excite.com 55 Google google.stanford.edu 25 GoTo goto.com N/A HotBot www.hotbot.com 110 Go www.go.com 30 Lycos www.lycos.com 30 Magellan magellan.excite.com 55 Microsoft search.msn.com N/A
How Indexer make an Index ' Suppose we have two documents: Docl: Google search engine is very popular. Doc2: Google search engine use the ranking system for providing better results on the top. Stepl: Collect the document to be indexed. Step2: Tokenize the text into a list of tokens. Contd. ' Step3: producing a list of normalized tokens, which ...
it is for all computer application in bba presentation. Education. 1 of 13. Download Now. Download to read offline. Search engine ppt - Download as a PDF or view online for free.
Internet Search Portals Global Market Report 2018 - The global internet search portals market was valued at $139.3 billion in 2017. North America was the largest geographic region accounting for $41.2 billion. The global internet search portals market was valued at $139.3 billion in 2017.
This is a search engine advertising presentation powerpoint. This is a eight stage process. The stages in this process are word of mouth, forwarded e mail, ad in an e mail, specific e mail, online ad, online search engine, print ad, guessed url.
Ellicudate the three stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Search Engine Marketing, Promotion Strategy, Focus On Brand Vision. So download instantly and tailor it with your information. Slide 1 of 6.
Encompassed with two stages, this template is a great option to educate and entice your audience. Dispence information on Search Engine Advertising, Performance Indicators, Measurability And Performance Analysis, Brand Awareness, using this template. Grab it now to reap its full benefits. Slide 1 of 6.
Deliver an outstanding presentation on the topic using this Developing New Search Engine Guest Posting Websites Ppt Slides Deck. Dispense information and present a thorough explanation of Domain Authority, Audance, Alexa Score using the slides given. This template can be altered and personalized to fit your needs.
95 Best Search Engine-Themed Templates. CrystalGraphics creates templates designed to make even average presentations look incredible. Below you'll see thumbnail sized previews of the title slides of a few of our 95 best search engine templates for PowerPoint and Google Slides. The text you'll see in in those slides is just example text.
Presenting this set of slides with name search engine marketing proposal ppt powerpoint presentation complete deck with slides. The topics discussed in these slides are marketing, business, management, strategy, planning. This is a completely editable PowerPoint presentation and is available for immediate download.
Here is how to search for PPT presentations in Google: First type in your search query, click on Advanced Search, and scroll down to file format and choose PPT or any other file format for that matter. Watch this video to see this hack in action. 2. Slideshare. Slideshare is not a search engine but rather a content sharing platform where you ...
PPT Search Engine is a powerful tool that allows you to search for keywords and phrases within multiple PPT files at once, saving you time and effort. Whether you are a student, researcher, or just looking for specific information, PPT Search Engine has got you covered. User-Friendly. Our easy-to-use interface makes it easy to uploaded PPTs and ...