Rhetorical Analysis Sample Essay

Harriet Clark

Ms. Rebecca Winter

13 Feb. 2015

Not Quite a Clean Sweep: Rhetorical Strategies in

Grose's "Cleaning: The Final Feminist Frontier”

A woman’s work is never done: many American women grow up with this saying and feel it to be true. 1 One such woman, author Jessica Grose, wrote “Cleaning: The Final Feminist Frontier,” published in 2013 in the New Republic, 2 and she argues that while the men recently started taking on more of the childcare and cooking, cleaning still falls unfairly on women. 3 Grose begins building her credibility with personal facts and reputable sources, citing convincing facts and statistics, and successfully employing emotional appeals; however, toward the end of the article, her attempts to appeal to readers’ emotions weaken her credibility and ultimately, her argument. 4

In her article, Grose first sets the stage by describing a specific scenario of house-cleaning with her husband after being shut in during Hurricane Sandy, and then she outlines the uneven distribution of cleaning work in her marriage and draws a comparison to the larger feminist issue of who does the cleaning in a relationship. Grose continues by discussing some of the reasons that men do not contribute to cleaning: the praise for a clean house goes to the woman; advertising and media praise men’s cooking and childcare, but not cleaning; and lastly, it is just not fun. Possible solutions to the problem, Grose suggests, include making a chart of who does which chores, dividing up tasks based on skill and ability, accepting a dirtier home, and making cleaning more fun with gadgets. 5

Throughout her piece, Grose uses many strong sources that strengthen her credibility and appeal to ethos, as well as build her argument. 6 These sources include, “sociologists Judith Treas and Tsui-o Tai,” “a 2008 study from the University of New Hampshire,” and “P&G North America Fabric Care Brand Manager, Matthew Krehbiel” (qtd. in Grose). 7 Citing these sources boosts Grose’s credibility by showing that she has done her homework and has provided facts and statistics, as well as expert opinions to support her claim. She also uses personal examples from her own home life to introduce and support the issue, which shows that she has a personal stake in and first-hand experience with the problem. 8

Adding to her ethos appeals, Grose uses strong appeals to logos, with many facts and statistics and logical progressions of ideas. 9 She points out facts about her marriage and the distribution of household chores: “My husband and I both work. We split midnight baby feedings ...but ... he will admit that he’s never cleaned the bathroom, that I do the dishes nine times out of ten, and that he barely knows how the washer and dryer work in the apartment we’ve lived in for over eight months.” 10 These facts introduce and support the idea that Grose does more household chores than her husband. Grose continues with many statistics:

[A]bout 55 percent of American mothers employed full time do some housework on an average day, while only 18 percent of employed fathers do. ... [W]orking women with children are still doing a week and a half more of “second shift” work each year than their male partners. ... Even in the famously gender-neutral Sweden, women do 45 minutes more housework a day than their male partners. 11

These statistics are a few of many that logically support her claim that it is a substantial and real problem that men do not do their fair share of the chores. The details and numbers build an appeal to logos and impress upon the reader that this is a problem worth discussing. 12

Along with strong logos appeals, Grose effectively makes appeals to pathos in the beginning and middle sections. 13 Her introduction is full of emotionally-charged words and phrases that create a sympathetic image; Grose notes that she “was eight months pregnant” and her husband found it difficult to “fight with a massively pregnant person.” 14 The image she evokes of the challenges and vulnerabilities of being so pregnant, as well as the high emotions a woman feels at that time effectively introduce the argument and its seriousness. Her goal is to make the reader feel sympathy for her. Adding to this idea are words and phrases such as, “insisted,” “argued,” “not fun,” “sucks” “headachey,” “be judged,” “be shunned” (Grose). All of these words evoke negative emotions about cleaning, which makes the reader sympathize with women who feel “judged” and shunned”—very negative feelings. Another feeling Grose reinforces with her word choice is the concept of fairness: “fair share,” “a week and a half more of ‘second shift’ work,” “more housework,” “more gendered and less frequent.” These words help establish the unfairness that exists when women do all of the cleaning, and they are an appeal to pathos, or the readers’ feelings of frustration and anger with injustice. 15

However, the end of the article lacks the same level of effectiveness in the appeals to ethos. 16 For example, Grose notes that when men do housework, they are considered to be “’enacting “small instances of gender heroism,” or ‘SIGH’s’—which, barf.” 17 The usage of the word “barf” is jarring to the reader; unprofessional and immature, it is a shift from the researched, intelligent voice she has established and the reader is less likely to take the author seriously. This damages the strength of her credibility and her argument. 18

Additionally, her last statement in the article refers to her husband in a way that weakens the argument. 19 While returning to the introduction’s hook in the conclusion is a frequently-used strategy, Grose chooses to return to her discussion of her husband in a humorous way: Grose discusses solutions, and says there is “a huge, untapped market ... for toilet-scrubbing iPods. I bet my husband would buy one.” 20 Returning to her own marriage and husband is an appeal to ethos or personal credibility, and while that works well in the introduction, in the conclusion, it lacks the strength and seriousness that the topic deserves and was given earlier in the article. 21

Though Grose begins the essay by effectively persuading her readers of the unfair distribution of home-maintenance cleaning labor, she loses her power in the end, where she most needs to drive home her argument. Readers can see the problem exists in both her marriage and throughout the world; however, her shift to humor and sarcasm makes the reader not take the problem as seriously in the end. 22 Grose could have more seriously driven home the point that a woman’s work could be done: by a man. 23

Works Cited

Grose, Jessica. “Cleaning: The Final Feminist Frontier.” New Republic. The New Republic, 19 Mar. 2013. Web. 28 Mar. 2014.

  • Article author's claim or purpose
  • Summary of the article's main point in the second paragraph (could also be in the introduction)
  • Third paragraph begins with a transition and topic sentence that reflects the first topic in the thesis
  • Quotes illustrate how the author uses appeals to ethos
  • Analysis explains how the quotes show the effective use of ethos as noted in the thesis
  • Transition and topic sentence about the second point from the thesis
  • Quote that illustrates appeals to logos
  • Analysis explains how the quotes show the effective use of logos, as noted in the thesis
  • Transition and topic sentence about the third point from the thesis
  • Quotes that illustrate appeals to pathos
  • Analysis explains how the quotes show the effective use of pathos, as noted in the thesis
  • Transition and topic sentence about fourth point from the thesis
  • Quote illustrates how the author uses appeal to ethos
  • Analysis explains how quote supports thesis
  • Transition and topic sentence about fourth point from thesis
  • Conclusion returns to the ideas in the thesis and further develops them
  • Last sentence returns to the hook in the introduction

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What Is a Rhetorical Analysis and How to Write a Great One

Helly Douglas

Helly Douglas

Cover image for article

Do you have to write a rhetorical analysis essay? Fear not! We’re here to explain exactly what rhetorical analysis means, how you should structure your essay, and give you some essential “dos and don’ts.”

What is a Rhetorical Analysis Essay?

How do you write a rhetorical analysis, what are the three rhetorical strategies, what are the five rhetorical situations, how to plan a rhetorical analysis essay, creating a rhetorical analysis essay, examples of great rhetorical analysis essays, final thoughts.

A rhetorical analysis essay studies how writers and speakers have used words to influence their audience. Think less about the words the author has used and more about the techniques they employ, their goals, and the effect this has on the audience.

Image showing definitions

In your analysis essay, you break a piece of text (including cartoons, adverts, and speeches) into sections and explain how each part works to persuade, inform, or entertain. You’ll explore the effectiveness of the techniques used, how the argument has been constructed, and give examples from the text.

A strong rhetorical analysis evaluates a text rather than just describes the techniques used. You don’t include whether you personally agree or disagree with the argument.

Structure a rhetorical analysis in the same way as most other types of academic essays . You’ll have an introduction to present your thesis, a main body where you analyze the text, which then leads to a conclusion.

Think about how the writer (also known as a rhetor) considers the situation that frames their communication:

  • Topic: the overall purpose of the rhetoric
  • Audience: this includes primary, secondary, and tertiary audiences
  • Purpose: there are often more than one to consider
  • Context and culture: the wider situation within which the rhetoric is placed

Back in the 4th century BC, Aristotle was talking about how language can be used as a means of persuasion. He described three principal forms —Ethos, Logos, and Pathos—often referred to as the Rhetorical Triangle . These persuasive techniques are still used today.

Image showing rhetorical strategies

Rhetorical Strategy 1: Ethos

Are you more likely to buy a car from an established company that’s been an important part of your community for 50 years, or someone new who just started their business?

Reputation matters. Ethos explores how the character, disposition, and fundamental values of the author create appeal, along with their expertise and knowledge in the subject area.

Aristotle breaks ethos down into three further categories:

  • Phronesis: skills and practical wisdom
  • Arete: virtue
  • Eunoia: goodwill towards the audience

Ethos-driven speeches and text rely on the reputation of the author. In your analysis, you can look at how the writer establishes ethos through both direct and indirect means.

Rhetorical Strategy 2: Pathos

Pathos-driven rhetoric hooks into our emotions. You’ll often see it used in advertisements, particularly by charities wanting you to donate money towards an appeal.

Common use of pathos includes:

  • Vivid description so the reader can imagine themselves in the situation
  • Personal stories to create feelings of empathy
  • Emotional vocabulary that evokes a response

By using pathos to make the audience feel a particular emotion, the author can persuade them that the argument they’re making is compelling.

Rhetorical Strategy 3: Logos

Logos uses logic or reason. It’s commonly used in academic writing when arguments are created using evidence and reasoning rather than an emotional response. It’s constructed in a step-by-step approach that builds methodically to create a powerful effect upon the reader.

Rhetoric can use any one of these three techniques, but effective arguments often appeal to all three elements.

The rhetorical situation explains the circumstances behind and around a piece of rhetoric. It helps you think about why a text exists, its purpose, and how it’s carried out.

Image showing 5 rhetorical situations

The rhetorical situations are:

  • 1) Purpose: Why is this being written? (It could be trying to inform, persuade, instruct, or entertain.)
  • 2) Audience: Which groups or individuals will read and take action (or have done so in the past)?
  • 3) Genre: What type of writing is this?
  • 4) Stance: What is the tone of the text? What position are they taking?
  • 5) Media/Visuals: What means of communication are used?

Understanding and analyzing the rhetorical situation is essential for building a strong essay. Also think about any rhetoric restraints on the text, such as beliefs, attitudes, and traditions that could affect the author's decisions.

Before leaping into your essay, it’s worth taking time to explore the text at a deeper level and considering the rhetorical situations we looked at before. Throw away your assumptions and use these simple questions to help you unpick how and why the text is having an effect on the audience.

Image showing what to consider when planning a rhetorical essay

1: What is the Rhetorical Situation?

  • Why is there a need or opportunity for persuasion?
  • How do words and references help you identify the time and location?
  • What are the rhetoric restraints?
  • What historical occasions would lead to this text being created?

2: Who is the Author?

  • How do they position themselves as an expert worth listening to?
  • What is their ethos?
  • Do they have a reputation that gives them authority?
  • What is their intention?
  • What values or customs do they have?

3: Who is it Written For?

  • Who is the intended audience?
  • How is this appealing to this particular audience?
  • Who are the possible secondary and tertiary audiences?

4: What is the Central Idea?

  • Can you summarize the key point of this rhetoric?
  • What arguments are used?
  • How has it developed a line of reasoning?

5: How is it Structured?

  • What structure is used?
  • How is the content arranged within the structure?

6: What Form is Used?

  • Does this follow a specific literary genre?
  • What type of style and tone is used, and why is this?
  • Does the form used complement the content?
  • What effect could this form have on the audience?

7: Is the Rhetoric Effective?

  • Does the content fulfil the author’s intentions?
  • Does the message effectively fit the audience, location, and time period?

Once you’ve fully explored the text, you’ll have a better understanding of the impact it’s having on the audience and feel more confident about writing your essay outline.

A great essay starts with an interesting topic. Choose carefully so you’re personally invested in the subject and familiar with it rather than just following trending topics. There are lots of great ideas on this blog post by My Perfect Words if you need some inspiration. Take some time to do background research to ensure your topic offers good analysis opportunities.

Image showing considerations for a rhetorical analysis topic

Remember to check the information given to you by your professor so you follow their preferred style guidelines. This outline example gives you a general idea of a format to follow, but there will likely be specific requests about layout and content in your course handbook. It’s always worth asking your institution if you’re unsure.

Make notes for each section of your essay before you write. This makes it easy for you to write a well-structured text that flows naturally to a conclusion. You will develop each note into a paragraph. Look at this example by College Essay for useful ideas about the structure.

Image showing how to structure an essay

1: Introduction

This is a short, informative section that shows you understand the purpose of the text. It tempts the reader to find out more by mentioning what will come in the main body of your essay.

  • Name the author of the text and the title of their work followed by the date in parentheses
  • Use a verb to describe what the author does, e.g. “implies,” “asserts,” or “claims”
  • Briefly summarize the text in your own words
  • Mention the persuasive techniques used by the rhetor and its effect

Create a thesis statement to come at the end of your introduction.

After your introduction, move on to your critical analysis. This is the principal part of your essay.

  • Explain the methods used by the author to inform, entertain, and/or persuade the audience using Aristotle's rhetorical triangle
  • Use quotations to prove the statements you make
  • Explain why the writer used this approach and how successful it is
  • Consider how it makes the audience feel and react

Make each strategy a new paragraph rather than cramming them together, and always use proper citations. Check back to your course handbook if you’re unsure which citation style is preferred.

3: Conclusion

Your conclusion should summarize the points you’ve made in the main body of your essay. While you will draw the points together, this is not the place to introduce new information you’ve not previously mentioned.

Use your last sentence to share a powerful concluding statement that talks about the impact the text has on the audience(s) and wider society. How have its strategies helped to shape history?

Before You Submit

Poor spelling and grammatical errors ruin a great essay. Use ProWritingAid to check through your finished essay before you submit. It will pick up all the minor errors you’ve missed and help you give your essay a final polish. Look at this useful ProWritingAid webinar for further ideas to help you significantly improve your essays. Sign up for a free trial today and start editing your essays!

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You’ll find countless examples of rhetorical analysis online, but they range widely in quality. Your institution may have example essays they can share with you to show you exactly what they’re looking for.

The following links should give you a good starting point if you’re looking for ideas:

Pearson Canada has a range of good examples. Look at how embedded quotations are used to prove the points being made. The end questions help you unpick how successful each essay is.

Excelsior College has an excellent sample essay complete with useful comments highlighting the techniques used.

Brighton Online has a selection of interesting essays to look at. In this specific example, consider how wider reading has deepened the exploration of the text.

Image showing tips when reading a sample essay

Writing a rhetorical analysis essay can seem daunting, but spending significant time deeply analyzing the text before you write will make it far more achievable and result in a better-quality essay overall.

It can take some time to write a good essay. Aim to complete it well before the deadline so you don’t feel rushed. Use ProWritingAid’s comprehensive checks to find any errors and make changes to improve readability. Then you’ll be ready to submit your finished essay, knowing it’s as good as you can possibly make it.

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Helly Douglas is a UK writer and teacher, specialising in education, children, and parenting. She loves making the complex seem simple through blogs, articles, and curriculum content. You can check out her work at hellydouglas.com or connect on Twitter @hellydouglas. When she’s not writing, you will find her in a classroom, being a mum or battling against the wilderness of her garden—the garden is winning!

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How to Write the AP Lang Rhetorical Analysis Essay (With Example)

November 27, 2023

how to write AP Lang rhetorical analysis essay example

Feeling intimidated by the AP Lang Rhetorical Analysis Essay? We’re here to help demystify. Whether you’re cramming for the AP Lang exam right now or planning to take the test down the road, we’ve got crucial rubric information, helpful tips, and an essay example to prepare you for the big day. This post will cover 1) What is the AP Lang Rhetorical Analysis Essay? 2) AP Lang Rhetorical Analysis Rubric 3) AP Lang Rhetorical Analysis: Sample Prompt 4) AP Lang Rhetorical Analysis Essay Example 5)AP Lang Rhetorical Analysis Essay Example: Why It Works

What is the AP Lang Rhetorical Analysis Essay?

The AP Lang Rhetorical Analysis Essay is one of three essays included in the written portion of the AP English Exam. The full AP English Exam is 3 hours and 15 minutes long, with the first 60 minutes dedicated to multiple-choice questions. Once you complete the multiple-choice section, you move on to three equally weighted essays that ask you to synthesize, analyze, and interpret texts and develop well-reasoned arguments. The three essays include:

Synthesis essay: You’ll review various pieces of evidence and then write an essay that synthesizes (aka combines and interprets) the evidence and presents a clear argument. Read our write up on How to Write the AP Lang Synthesis Essay here.

Argumentative essay: You’ll take a stance on a specific topic and argue your case.

Rhetorical essay: You’ll read a provided passage, then analyze the author’s rhetorical choices and develop an argument that explains why the author made those rhetorical choices.

AP Lang Rhetorical Analysis Rubric

The AP Lang Rhetorical Analysis Essay is graded on just 3 rubric categories: Thesis, Evidence and Commentary, and Sophistication . At a glance, the rubric categories may seem vague, but AP exam graders are actually looking for very particular things in each category. We’ll break it down with dos and don’ts for each rubric category:

Thesis (0-1 point)

There’s nothing nebulous when it comes to grading AP Lang Rhetorical Analysis Essay thesis. You either have one or you don’t. Including a thesis gets you one point closer to a high score and leaving it out means you miss out on one crucial point. So, what makes a thesis that counts?

  • Make sure your thesis argues something about the author’s rhetorical choices. Making an argument means taking a risk and offering your own interpretation of the provided text. This is an argument that someone else might disagree with.
  • A good test to see if you have a thesis that makes an argument. In your head, add the phrase “I think that…” to the beginning of your thesis. If what follows doesn’t logically flow after that phrase (aka if what follows isn’t something you and only you think), it’s likely you’re not making an argument.
  • Avoid a thesis that merely restates the prompt.
  • Avoid a thesis that summarizes the text but does not make an argument.

Evidence and Commentary (0-4 points)

This rubric category is graded on a scale of 0-4 where 4 is the highest grade. Per the AP Lang Rhetorical Analysis rubric, to get a 4, you’ll want to:

  • Include lots of specific evidence from the text. There is no set golden number of quotes to include, but you’ll want to make sure you’re incorporating more than a couple pieces of evidence that support your argument about the author’s rhetorical choices.
  • Make sure you include more than one type of evidence, too. Let’s say you’re working on your essay and have gathered examples of alliteration to include as supporting evidence. That’s just one type of rhetorical choice, and it’s hard to make a credible argument if you’re only looking at one type of evidence. To fix that issue, reread the text again looking for patterns in word choice and syntax, meaningful figurative language and imagery, literary devices, and other rhetorical choices, looking for additional types of evidence to support your argument.
  • After you include evidence, offer your own interpretation and explain how this evidence proves the point you make in your thesis.
  • Don’t summarize or speak generally about the author and the text. Everything you write must be backed up with evidence.
  • Don’t let quotes speak for themselves. After every piece of evidence you include, make sure to explain your interpretation. Also, connect the evidence to your overarching argument.

Sophistication (0-1 point)

In this case, sophistication isn’t about how many fancy vocabulary words or how many semicolons you use. According to College Board , one point can be awarded to AP Lang Rhetorical Analysis essays that “demonstrate sophistication of thought and/or a complex understanding of the rhetorical situation” in any of these three ways:

  • Explaining the significance or relevance of the writer’s rhetorical choices.
  • Explaining the purpose or function of the passage’s complexities or tensions.
  • Employing a style that is consistently vivid and persuasive.

Note that you don’t have to achieve all three to earn your sophistication point. A good way to think of this rubric category is to consider it a bonus point that you can earn for going above and beyond in depth of analysis or by writing an especially persuasive, clear, and well-structured essay. In order to earn this point, you’ll need to first do a good job with your thesis, evidence, and commentary.

  • Focus on nailing an argumentative thesis and multiple types of evidence. Getting these fundamentals of your essay right will set you up for achieving depth of analysis.
  • Explain how each piece of evidence connects to your thesis.
  • Spend a minute outlining your essay before you begin to ensure your essay flows in a clear and cohesive way.
  • Steer clear of generalizations about the author or text.
  • Don’t include arguments you can’t prove with evidence from the text.
  • Avoid complex sentences and fancy vocabulary words unless you use them often. Long, clunky sentences with imprecisely used words are hard to follow.

AP Lang Rhetorical Analysis: Sample Prompt

The sample prompt below is published online by College Board and is a real example from the 2021 AP Exam. The prompt provides background context, essay instructions, and the text you need to analyze. For sake of space, we’ve included the text as an image you can click to read. After the prompt, we provide a sample high scoring essay and then explain why this AP Lang Rhetorical Analysis essay example works.

Suggested time—40 minutes.

(This question counts as one-third of the total essay section score.)

On February 27, 2013, while in office, former president Barack Obama delivered the following address dedicating the Rosa Parks statue in the National Statuary Hall of the United States Capitol building. Rosa Parks was an African American civil rights activist who was arrested in 1955 for refusing to give up her seat on a segregated bus in Montgomery, Alabama. Read the passage carefully. Write an essay that analyzes the rhetorical choices Obama makes to convey his message.

In your response you should do the following:

  • Respond to the prompt with a thesis that analyzes the writer’s rhetorical choices.
  • Select and use evidence to support your line of reasoning.
  • Explain how the evidence supports your line of reasoning.
  • Demonstrate an understanding of the rhetorical situation.
  • Use appropriate grammar and punctuation in communicating your argument.

AP Lang Rhetorical Analysis Essay Example

In his speech delivered in 2013 at the dedication of Rosa Park’s statue, President Barack Obama acknowledges everything that Parks’ activism made possible in the United States. Telling the story of Parks’ life and achievements, Obama highlights the fact that Parks was a regular person whose actions accomplished enormous change during the civil rights era. Through the use of diction that portrays Parks as quiet and demure, long lists that emphasize the extent of her impacts, and Biblical references, Obama suggests that all of us are capable of achieving greater good, just as Parks did.

Although it might be a surprising way to start to his dedication, Obama begins his speech by telling us who Parks was not: “Rosa Parks held no elected office. She possessed no fortune” he explains in lines 1-2. Later, when he tells the story of the bus driver who threatened to have Parks arrested when she refused to get off the bus, he explains that Parks “simply replied, ‘You may do that’” (lines 22-23). Right away, he establishes that Parks was a regular person who did not hold a seat of power. Her protest on the bus was not part of a larger plan, it was a simple response. By emphasizing that Parks was not powerful, wealthy, or loud spoken, he implies that Parks’ style of activism is an everyday practice that all of us can aspire to.

AP Lang Rhetorical Analysis Essay Example (Continued)

Even though Obama portrays Parks as a demure person whose protest came “simply” and naturally, he shows the importance of her activism through long lists of ripple effects. When Parks challenged her arrest, Obama explains, Martin Luther King, Jr. stood with her and “so did thousands of Montgomery, Alabama commuters” (lines 27-28). They began a boycott that included “teachers and laborers, clergy and domestics, through rain and cold and sweltering heat, day after day, week after week, month after month, walking miles if they had to…” (lines 28-31). In this section of the speech, Obama’s sentences grow longer and he uses lists to show that Parks’ small action impacted and inspired many others to fight for change. Further, listing out how many days, weeks, and months the boycott lasted shows how Parks’ single act of protest sparked a much longer push for change.

To further illustrate Parks’ impact, Obama incorporates Biblical references that emphasize the importance of “that single moment on the bus” (lines 57-58). In lines 33-35, Obama explains that Parks and the other protestors are “driven by a solemn determination to affirm their God-given dignity” and he also compares their victory to the fall the “ancient walls of Jericho” (line 43). By of including these Biblical references, Obama suggests that Parks’ action on the bus did more than correct personal or political wrongs; it also corrected moral and spiritual wrongs. Although Parks had no political power or fortune, she was able to restore a moral balance in our world.

Toward the end of the speech, Obama states that change happens “not mainly through the exploits of the famous and the powerful, but through the countless acts of often anonymous courage and kindness” (lines 78-81). Through carefully chosen diction that portrays her as a quiet, regular person and through lists and Biblical references that highlight the huge impacts of her action, Obama illustrates exactly this point. He wants us to see that, just like Parks, the small and meek can change the world for the better.

AP Lang Rhetorical Analysis Essay Example: Why It Works

We would give the AP Lang Rhetorical Analysis essay above a score of 6 out of 6 because it fully satisfies the essay’s 3 rubric categories: Thesis, Evidence and Commentary, and Sophistication . Let’s break down what this student did:

The thesis of this essay appears in the last line of the first paragraph:

“ Through the use of diction that portrays Parks as quiet and demure, long lists that emphasize the extent of her impacts, and Biblical references, Obama suggests that all of us are capable of achieving greater good, just as Parks did .”

This student’s thesis works because they make a clear argument about Obama’s rhetorical choices. They 1) list the rhetorical choices that will be analyzed in the rest of the essay (the italicized text above) and 2) include an argument someone else might disagree with (the bolded text above).

Evidence and Commentary:

This student includes substantial evidence and commentary. Things they do right, per the AP Lang Rhetorical Analysis rubric:

  • They include lots of specific evidence from the text in the form of quotes.
  • They incorporate 3 different types of evidence (diction, long lists, Biblical references).
  • After including evidence, they offer an interpretation of what the evidence means and explain how the evidence contributes to their overarching argument (aka their thesis).

Sophistication

This essay achieves sophistication according to the AP Lang Rhetorical Analysis essay rubric in a few key ways:

  • This student provides an introduction that flows naturally into the topic their essay will discuss. Before they get to their thesis, they tell us that Obama portrays Parks as a “regular person” setting up their main argument: Obama wants all regular people to aspire to do good in the world just as Rosa Parks did.
  • They organize evidence and commentary in a clear and cohesive way. Each body paragraph focuses on just one type of evidence.
  • They explain how their evidence is significant. In the final sentence of each body paragraph, they draw a connection back to the overarching argument presented in the thesis.
  • All their evidence supports the argument presented in their thesis. There is no extraneous evidence or misleading detail.
  • They consider nuances in the text. Rather than taking the text at face value, they consider what Obama’s rhetorical choices imply and offer their own unique interpretation of those implications.
  • In their final paragraph, they come full circle, reiterate their thesis, and explain what Obama’s rhetorical choices communicate to readers.
  • Their sentences are clear and easy to read. There are no grammar errors or misused words.

AP Lang Rhetorical Analysis Essay—More Resources

Looking for more tips to help your master your AP Lang Rhetorical Analysis Essay? Brush up on 20 Rhetorical Devices High School Students Should Know and read our Tips for Improving Reading Comprehension . If you’re ready to start studying for another part of the AP English Exam, find more expert tips in our How to Write the AP Lang Synthesis blog post.

Considering what other AP classes to take? Read up on the Hardest AP Classes .

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Christina Wood

Christina Wood holds a BA in Literature & Writing from UC San Diego, an MFA in Creative Writing from Washington University in St. Louis, and is currently a Doctoral Candidate in English at the University of Georgia, where she teaches creative writing and first-year composition courses. Christina has published fiction and nonfiction in numerous publications, including The Paris Review , McSweeney’s , Granta , Virginia Quarterly Review , The Sewanee Review , Mississippi Review , and Puerto del Sol , among others. Her story “The Astronaut” won the 2018 Shirley Jackson Award for short fiction and received a “Distinguished Stories” mention in the 2019 Best American Short Stories anthology.

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How to Write a Rhetorical Analysis Essay–Examples & Template

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What is a Rhetorical Analysis Essay?

A rhetorical analysis essay is, as the name suggests, an analysis of someone else’s writing (or speech, or advert, or even cartoon) and how they use not only words but also rhetorical techniques to influence their audience in a certain way. A rhetorical analysis is less interested in what the author is saying and more in how they present it, what effect this has on their readers, whether they achieve their goals, and what approach they use to get there. 

Its structure is similar to that of most essays: An Introduction presents your thesis, a Body analyzes the text you have chosen, breaks it down into sections and explains how arguments have been constructed and how each part persuades, informs, or entertains the reader, and a Conclusion section sums up your evaluation. 

Note that your personal opinion on the matter is not relevant for your analysis and that you don’t state anywhere in your essay whether you agree or disagree with the stance the author takes.

In the following, we will define the key rhetorical concepts you need to write a good rhetorical analysis and give you some practical tips on where to start.

Key Rhetorical Concepts

Your goal when writing a rhetorical analysis is to think about and then carefully describe how the author has designed their text so that it has the intended effect on their audience. To do that, you need to consider a number of key rhetorical strategies: Rhetorical appeals (“Ethos”, “Logos”, and “Pathos”), context, as well as claims, supports, and warrants.

Ethos, Logos, and Pathos were introduced by Aristotle, way back in the 4th century BC, as the main ways in which language can be used to persuade an audience. They still represent the basis of any rhetorical analysis and are often referred to as the “rhetorical triangle”. 

These and other rhetorical techniques can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify the concepts they are based on.

Rhetorical Appeals

Rhetorical appeal #1: ethos.

Ethos refers to the reputation or authority of the writer regarding the topic of their essay or speech and to how they use this to appeal to their audience. Just like we are more likely to buy a product from a brand or vendor we have confidence in than one we don’t know or have reason to distrust, Ethos-driven texts or speeches rely on the reputation of the author to persuade the reader or listener. When you analyze an essay, you should therefore look at how the writer establishes Ethos through rhetorical devices.

Does the author present themselves as an authority on their subject? If so, how? 

Do they highlight how impeccable their own behavior is to make a moral argument? 

Do they present themselves as an expert by listing their qualifications or experience to convince the reader of their opinion on something?

Rhetorical appeal #2: Pathos

The purpose of Pathos-driven rhetoric is to appeal to the reader’s emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a “good cause”. To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories, and employ vivid imagery so that the reader can imagine themselves in a certain situation and feel empathy with or anger towards others.

Rhetorical appeal #3: Logos

Logos, the “logical” appeal, uses reason to persuade. Reason and logic, supported by data, evidence, clearly defined methodology, and well-constructed arguments, are what most academic writing is based on. Emotions, those of the researcher/writer as well as those of the reader, should stay out of such academic texts, as should anyone’s reputation, beliefs, or personal opinions. 

Text and Context

To analyze a piece of writing, a speech, an advertisement, or even a satirical drawing, you need to look beyond the piece of communication and take the context in which it was created and/or published into account. 

Who is the person who wrote the text/drew the cartoon/designed the ad..? What audience are they trying to reach? Where was the piece published and what was happening there around that time? 

A political speech, for example, can be powerful even when read decades later, but the historical context surrounding it is an important aspect of the effect it was intended to have. 

Claims, Supports, and Warrants

To make any kind of argument, a writer needs to put forward specific claims, support them with data or evidence or even a moral or emotional appeal, and connect the dots logically so that the reader can follow along and agree with the points made.

The connections between statements, so-called “warrants”, follow logical reasoning but are not always clearly stated—the author simply assumes the reader understands the underlying logic, whether they present it “explicitly” or “implicitly”. Implicit warrants are commonly used in advertisements where seemingly happy people use certain products, wear certain clothes, accessories, or perfumes, or live certain lifestyles – with the connotation that, first, the product/perfume/lifestyle is what makes that person happy and, second, the reader wants to be as happy as the person in the ad. Some warrants are never clearly stated, and your job when writing a rhetorical analysis essay is therefore to identify them and bring them to light, to evaluate their validity, their effect on the reader, and the use of such means by the writer/creator. 

bust of plato the philosopher, rhetorical analysis essay

What are the Five Rhetorical Situations?

A “rhetorical situation” refers to the circumstance behind a text or other piece of communication that arises from a given context. It explains why a rhetorical piece was created, what its purpose is, and how it was constructed to achieve its aims.

Rhetorical situations can be classified into the following five categories:

Asking such questions when you analyze a text will help you identify all the aspects that play a role in the effect it has on its audience, and will allow you to evaluate whether it achieved its aims or where it may have failed to do so.

Rhetorical Analysis Essay Outline

Analyzing someone else’s work can seem like a big task, but as with every assignment or writing endeavor, you can break it down into smaller, well-defined steps that give you a practical structure to follow. 

To give you an example of how the different parts of your text may look when it’s finished, we will provide you with some excerpts from this rhetorical analysis essay example (which even includes helpful comments) published on the Online Writing Lab website of Excelsior University in Albany, NY. The text that this essay analyzes is this article on why one should or shouldn’t buy an Ipad. If you want more examples so that you can build your own rhetorical analysis template, have a look at this essay on Nabokov’s Lolita and the one provided here about the “Shitty First Drafts” chapter of Anne Lamott’s writing instruction book “Bird by Bird”.

Analyzing the Text

When writing a rhetorical analysis, you don’t choose the concepts or key points you think are relevant or want to address. Rather, you carefully read the text several times asking yourself questions like those listed in the last section on rhetorical situations to identify how the text “works” and how it was written to achieve that effect.

Start with focusing on the author : What do you think was their purpose for writing the text? Do they make one principal claim and then elaborate on that? Or do they discuss different topics? 

Then look at what audience they are talking to: Do they want to make a group of people take some action? Vote for someone? Donate money to a good cause? Who are these people? Is the text reaching this specific audience? Why or why not?

What tone is the author using to address their audience? Are they trying to evoke sympathy? Stir up anger? Are they writing from a personal perspective? Are they painting themselves as an authority on the topic? Are they using academic or informal language?

How does the author support their claims ? What kind of evidence are they presenting? Are they providing explicit or implicit warrants? Are these warrants valid or problematic? Is the provided evidence convincing?  

Asking yourself such questions will help you identify what rhetorical devices a text uses and how well they are put together to achieve a certain aim. Remember, your own opinion and whether you agree with the author are not the point of a rhetorical analysis essay – your task is simply to take the text apart and evaluate it.

If you are still confused about how to write a rhetorical analysis essay, just follow the steps outlined below to write the different parts of your rhetorical analysis: As every other essay, it consists of an Introduction , a Body (the actual analysis), and a Conclusion .

Rhetorical Analysis Introduction

The Introduction section briefly presents the topic of the essay you are analyzing, the author, their main claims, a short summary of the work by you, and your thesis statement . 

Tell the reader what the text you are going to analyze represents (e.g., historically) or why it is relevant (e.g., because it has become some kind of reference for how something is done). Describe what the author claims, asserts, or implies and what techniques they use to make their argument and persuade their audience. Finish off with your thesis statement that prepares the reader for what you are going to present in the next section – do you think that the author’s assumptions/claims/arguments were presented in a logical/appealing/powerful way and reached their audience as intended?

Have a look at an excerpt from the sample essay linked above to see what a rhetorical analysis introduction can look like. See how it introduces the author and article , the context in which it originally appeared , the main claims the author makes , and how this first paragraph ends in a clear thesis statement that the essay will then elaborate on in the following Body section:

Cory Doctorow ’s article on BoingBoing is an older review of the iPad , one of Apple’s most famous products. At the time of this article, however, the iPad was simply the latest Apple product to hit the market and was not yet so popular. Doctorow’s entire career has been entrenched in and around technology. He got his start as a CD-ROM programmer and is now a successful blogger and author. He is currently the co-editor of the BoingBoing blog on which this article was posted. One of his main points in this article comes from Doctorow’s passionate advocacy of free digital media sharing. He argues that the iPad is just another way for established technology companies to control our technological freedom and creativity . In “ Why I Won’t Buy an iPad (and Think You Shouldn’t, Either) ” published on Boing Boing in April of 2010, Cory Doctorow successfully uses his experience with technology, facts about the company Apple, and appeals to consumer needs to convince potential iPad buyers that Apple and its products, specifically the iPad, limit the digital rights of those who use them by controlling and mainstreaming the content that can be used and created on the device . 

Doing the Rhetorical Analysis

The main part of your analysis is the Body , where you dissect the text in detail. Explain what methods the author uses to inform, entertain, and/or persuade the audience. Use Aristotle’s rhetorical triangle and the other key concepts we introduced above. Use quotations from the essay to demonstrate what you mean. Work out why the writer used a certain approach and evaluate (and again, demonstrate using the text itself) how successful they were. Evaluate the effect of each rhetorical technique you identify on the audience and judge whether the effect is in line with the author’s intentions.

To make it easy for the reader to follow your thought process, divide this part of your essay into paragraphs that each focus on one strategy or one concept , and make sure they are all necessary and contribute to the development of your argument(s).

One paragraph of this section of your essay could, for example, look like this:

One example of Doctorow’s position is his comparison of Apple’s iStore to Wal-Mart. This is an appeal to the consumer’s logic—or an appeal to logos. Doctorow wants the reader to take his comparison and consider how an all-powerful corporation like the iStore will affect them. An iPad will only allow for apps and programs purchased through the iStore to be run on it; therefore, a customer must not only purchase an iPad but also any programs he or she wishes to use. Customers cannot create their own programs or modify the hardware in any way. 

As you can see, the author of this sample essay identifies and then explains to the reader how Doctorow uses the concept of Logos to appeal to his readers – not just by pointing out that he does it but by dissecting how it is done.

Rhetorical Analysis Conclusion

The conclusion section of your analysis should restate your main arguments and emphasize once more whether you think the author achieved their goal. Note that this is not the place to introduce new information—only rely on the points you have discussed in the body of your essay. End with a statement that sums up the impact the text has on its audience and maybe society as a whole:

Overall, Doctorow makes a good argument about why there are potentially many better things to drop a great deal of money on instead of the iPad. He gives some valuable information and facts that consumers should take into consideration before going out to purchase the new device. He clearly uses rhetorical tools to help make his case, and, overall, he is effective as a writer, even if, ultimately, he was ineffective in convincing the world not to buy an iPad . 

Frequently Asked Questions about Rhetorical Analysis Essays 

What is a rhetorical analysis essay.

A rhetorical analysis dissects a text or another piece of communication to work out and explain how it impacts its audience, how successfully it achieves its aims, and what rhetorical devices it uses to do that. 

While argumentative essays usually take a stance on a certain topic and argue for it, a rhetorical analysis identifies how someone else constructs their arguments and supports their claims.

What is the correct rhetorical analysis essay format?

Like most other essays, a rhetorical analysis contains an Introduction that presents the thesis statement, a Body that analyzes the piece of communication, explains how arguments have been constructed, and illustrates how each part persuades, informs, or entertains the reader, and a Conclusion section that summarizes the results of the analysis. 

What is the “rhetorical triangle”?

The rhetorical triangle was introduced by Aristotle as the main ways in which language can be used to persuade an audience: Logos appeals to the audience’s reason, Ethos to the writer’s status or authority, and Pathos to the reader’s emotions. Logos, Ethos, and Pathos can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify what specific concepts each is based on.

Let Wordvice help you write a flawless rhetorical analysis essay! 

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How to Write a Rhetorical Analysis

Last Updated: April 2, 2024 Fact Checked

This article was co-authored by Megan Morgan, PhD . Megan Morgan is a Graduate Program Academic Advisor in the School of Public & International Affairs at the University of Georgia. She earned her PhD in English from the University of Georgia in 2015. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,377,550 times.

A rhetorical analysis can be written about other texts, television shows, films, collections of artwork, or a variety of other communicative mediums that attempt to make a statement to an intended audience. In order to write a rhetorical analysis, you need to be able to determine how the creator of the original work attempts to make his or her argument. You can also include information about whether or not that argument is successful. To learn more about the right way to write a rhetorical analysis, continue reading.

Gathering Information

Step 1 Identify the SOAPSTone.

  • The speaker refers to the first and last name of the writer. If the writer has any credentials that lend to his or her authority on the matter at hand, you should also briefly consider those. Note that if the narrator is different from the writer, though, it could also refer to the narrator.
  • The occasion mostly refers to the type of text and the context under which the text was written. For instance, there is a big difference between an essay written for a scholarly conference and a letter written to an associate in the field.
  • The audience is who the text was written for. This is related to the occasion, since the occasion can include details about the audience. In the example above, the audience would be a conference of scholars versus an associate in the field.
  • The purpose refers to what the writer wants to accomplish in the text. It usually includes selling a product or point of view.
  • The subject is simply the topic the writer discusses in the text.

Step 2 Examine the appeals.

  • Ethos, or ethical appeals, rely on the writer's credibility and character in the garnering of approval. Mentions of a writer's character or qualifications usually qualify as ethos. For instance, if a family therapist with 20 years of practice writes an article on improving familial relations, mention of that experience would be using ethos. Despite their name, these appeals don't have anything to do with "ethics" as we usually think of them.
  • Logos, or logical appeals, use reason to make an argument. Most academic discourse should make heavy use of logos. A writer who supports an argument with evidence, data, and undeniable facts uses logos.
  • Pathos, or pathetic appeals, seek to evoke emotion in order to gain approval. These emotions can include anything from sympathy and anger to the desire for love. If an article about violent crime provides personal, human details about victims of violent crime, the writer is likely using pathos.

Step 3 Note style details.

  • Analogies and figurative language, including metaphors and similes, demonstrate an idea through comparison.
  • Repetition of a certain point or idea is used to make that point seem more memorable.
  • Imagery often affects pathos. The image of a starving child in a low income country can be a powerful way of evoking compassion or anger.
  • Diction refers to word choice. Emotionally-charged words have greater impact, and rhythmic word patterns can establish a theme more effectively.
  • Tone essentially means mood or attitude. A sarcastic essay is vastly different from a scientific one, but depending on the situation, either tone could be effective.
  • Addressing the opposition demonstrates that the writer is not afraid of the opposing viewpoint. It also allows the writer to strengthen his or her own argument by cutting down the opposing one. This is especially powerful when the author contrasts a strong viewpoint he or she holds with a weak viewpoint on the opposing side.

Step 4 Form an analysis.

  • Ask yourself how the rhetorical strategies of appeals and style help the author achieve his or her purpose. Determine if any of these strategies fail and hurt the author instead of helping.
  • Speculate on why the author may have chosen those rhetorical strategies for that audience and that occasion. Determine if the choice of strategies may have differed for a different audience or occasion.
  • Remember that in a rhetorical analysis, you do not need to agree with the argument being presented. Your task is to analyze how well the author uses the appeals to present her or his argument.

Writing the Introduction

Step 1 Identify your own purpose.

  • By letting the reader know that your paper is a rhetorical analysis, you let him or her know exactly what to expect. If you do not let the reader know this information beforehand, he or she may expect to read an evaluative argument instead.
  • Do not simply state, "This paper is a rhetorical analysis." Weave the information into the introduction as naturally as possible.
  • Note that this may not be necessary if you are writing a rhetorical analysis for an assignment that specifically calls for a rhetorical analysis.

Step 2 State the text being analyzed.

  • The introduction is a good place to give a quick summary of the document. Keep it quick, though. Save the majority of the details for your body paragraphs, since most of the details will be used in defending your analysis.

Step 3 Briefly mention the SOAPS.

  • You do not necessarily need to mention these details in this order. Include the details in a matter that makes sense and flows naturally within your introductory paragraph.

Step 4 Specify a thesis statement.

  • Try stating which rhetorical techniques the writer uses in order to move people toward his or her desired purpose. Analyze how well these techniques accomplish this goal.
  • Consider narrowing the focus of your essay. Choose one or two design aspects that are complex enough to spend an entire essay analyzing.
  • Think about making an original argument. If your analysis leads you to make a certain argument about the text, focus your thesis and essay around that argument and provide support for it throughout the body of your paper.
  • Try to focus on using words such as "effective" or "ineffective" when composing your thesis, rather than "good" or "bad." You want to avoid seeming like you are passing value judgments.

Writing the Body

Step 1 Organize your body paragraphs by rhetorical appeals.

  • The order of logos, ethos, and pathos is not necessarily set in stone. If you intend to focus on one more than the other two, you could briefly cover the two lesser appeals in the first two sections before elaborating on the third in greater detail toward the middle and end of the paper.
  • For logos, identify at least one major claim and evaluate the document's use of objective evidence.
  • For ethos, analyze how the writer or speaker uses his or her status as an "expert" to enhance credibility.
  • For pathos, analyze any details that alter the way that the viewer or reader may feel about the subject at hand. Also analyze any imagery used to appeal to aesthetic senses, and determine how effective these elements are.
  • Wrap things up by discussing the consequences and overall impact of these three appeals.

Step 2 Write your analysis in chronological order, instead.

  • Start from the beginning of the document and work your way through to the end. Present details about the document and your analysis of those details in the order the original document presents them in.
  • The writer of the original document likely organized the information carefully and purposefully. By addressing the document in this order, your analysis is more likely to make more coherent sense by the end of your paper.

Step 3 Provide plenty of evidence and support.

  • Evidence often include a great deal of direct quotation and paraphrasing.
  • Point to spots in which the author mentioned his or her credentials to explain ethos. Identify emotional images or words with strong emotional connotations as ways of supporting claims to pathos. Mention specific data and facts used in analysis involving logos.

Step 4 Maintain an objective tone.

  • Avoid use of the first-person words "I" and "we." Stick to the more objective third-person.

Writing the Conclusion

Step 1 Restate your thesis.

  • When restating your thesis, you should be able to quickly analyze how the original author's purpose comes together.
  • When restating your thesis, try to bring more sophistication or depth to it than you had in the beginning. What can the audience now understand about your thesis that they would not have without reading your analysis?

Step 2 Restate your main ideas.

  • Keep this information brief. You spent an entire essay supporting your thesis, so these restatements of your main ideas should only serve as summaries of your support.

Step 3 Specify if further research needs to be done.

  • Indicate what that research must entail and how it would help.
  • Also state why the subject matter is important enough to continue researching and how it has significance to the real world.

Writing Help

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Community Q&A

Community Answer

  • Avoid the use of "In conclusion..." While many writers may be taught to end conclusion paragraphs with this phrase as they first learn to write essays, you should never include this phrase in an essay written at a higher academic level. This phrase and the information that usually follows it is empty information that only serves to clutter up your final paragraph. Thanks Helpful 0 Not Helpful 0
  • Do not introduce any new information in your conclusion. Summarize the important details of the essay. Thanks Helpful 0 Not Helpful 0
  • Do not argue in an analysis. Focus on the "how" they made their point, not if it's good or not. Thanks Helpful 0 Not Helpful 0

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  • ↑ https://owl.purdue.edu/owl/general_writing/academic_writing/establishing_arguments/rhetorical_strategies.html
  • ↑ https://writingcenter.tamu.edu/Students/Writing-Speaking-Guides/Alphabetical-List-of-Guides/Academic-Writing/Analysis/Rhetorical-Analysis
  • ↑ https://courses.lumenlearning.com/englishcomp1/chapter/text-an-overview-of-the-rhetorical-modes/
  • ↑ https://oer.pressbooks.pub/informedarguments/chapter/rhetorical-modes-of-writing/
  • ↑ https://owl.purdue.edu/owl/general_writing/visual_rhetoric/analyzing_visual_documents/organizing_your_analysis.html
  • ↑ https://www.pfw.edu/offices/learning-support/documents/WriteARhetoricalAnalysis.pdf

About This Article

Megan Morgan, PhD

To write a rhetorical analysis, start by determining what the author of the work you're analyzing is trying to argue. Then, ask yourself if they succeeded in making their argument. Whether you think they did or didn't, include quotes and specific examples in your analysis to back up your opinion. When you're writing your analysis, use the third-person to appear objective as opposed to using "I" or "we." Also, make sure you include the author's name, profession, and purpose for writing the text at the beginning of your analysis to give reader's some context. To learn different ways to structure your rhetorical analysis from our English Ph.D. co-author, keep reading! Did this summary help you? Yes No

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How to Write Rhetorical Analysis

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A rhetorical analysis is an essay where you break down a text into its components to examine how these parts work together to create an effect. You will look at elements like the author's use of logos, ethos, and pathos. The goal of a rhetorical analysis essay is not to say if the text is good or bad. Instead, it's about understanding how the author communicates and persuades their audience. You should explain why the author might have chosen specific strategies and whether they are powerful.

Many students reading this article may have never heard about rhetorical essays. It makes sense because usually, only AP English or college students receive such assignments. Still, knowing how to complete one is beneficial. With this guide from  StudyCrumb , you will learn what rhetorical analysis is and which appeals authors can use. You will  find out how to write a rhetorical analysis essay . Cheer yourself up, as after going through our recommendations, you will meet your professor's highest expectations!  

What Is a Rhetorical Analysis

Let's begin with a rhetorical analysis essay definition. It is crucial to understand the differences between various types of papers. As for rhetorical analysis –  it is an essay that focuses on the publication author's main ideas . In contrast to  literary analysis essay , we should be less concerned with what they say and notice how they sound instead. While reading a suggested or assigned piece, students should keep an eye on:  

  • What goals did the author pursue by writing their work?
  • What rhetorical devices did they use?
  • How do they appeal to the reader?

The primary task is breaking a non-fiction work (speech, advertisement, article) into parts. Then, one should define how they perform together to convince, educate or entertain an audience . You shouldn't write about whether you agree or disagree with the author. Alternatively, you aim at discussing how their argument is made and what tone they use. Evaluate their approach in terms of being successful.

Rhetorical Appeals

Writing a rhetorical analysis essay requires you to understand and distinguish rhetorical appeals. These persuasive techniques are used to convince readers and get their approval by calling to emotions, experience, and other characteristics of human nature. There are three main kinds of appeals:  ethos, pathos, and logos . In his book " Rhetoric ," Aristotle brought these concepts to life. Now, these rhetorical techniques are excellent strategies that authors use to persuade their audience. But what exactly do these terms mean? Let's make it clear:  

  • Ethos As an ethical appeal, this approach focuses on proving that your expertise in subject matter is superior. The primary goal of using this technique is to make readers believe you. Provide evidence of your qualification and achieve stunning impact.
  • Pathos This approach suggests you call upon audience's emotions. In this context, pathetic doesn't mean something negative. Effective use of this concept can conjure various feelings in one's mind. Sympathy, anger, compassion, sadness – all of these can be used to make your audience accept your argument and acquire endorsement.
  • Logos It is a logical appeal that uses interpretation and evidence to prove an issue. One can notice this type of technique in academic writing as well. Most academic audiences appreciate logos-driven methods because they help provide undeniable facts and data.

Summing it up, a good persuasive argument can include all of these appeals. So if you want to make a massive impact on your public in your writing, consider using all of them.

Main kinds of rhetorical appeals: ethos, pathos, and logos

How to Write a Rhetorical Analysis Essay?

By now, you might be wondering: "How to start a rhetorical analysis essay?" The answer is clear – start with text evaluation. In context of rhetorical analysis, it's not necessarily a written piece you should review. It could also be a commercial, debate, or illustration. In such cases, you should also mind imagery and sound aspects. While analyzing your text, consider applying the  SOAPS  action plan. Here, the first  S  stands for speaker,  O  – occasion,  A  – audience,  P  – purpose, and the last S is for subject. To put it into practice when you read the text, ask yourself these questions:  

  • Who is the author?
  • Why did they decide to write the article?
  • Who are the readers, and why is the author appealing to them?
  • What were the author's intentions while writing the piece?
  • What is the author's main argument?

Lastly, you should closely examine the text's main point. Find an explicitly stated claim, define presented evidence that supports it. After that, find the warrant – reasoning that connects supporting evidence with a claim. Also, look at rhetorical appeals the writer uses and outline them in your paper.

Rhetorical Analysis Essay Introduction

Once you complete your analysis part, get ready to write a rhetorical essay introduction. It should give your readers a message of what your paper will be about. An appropriately crafted opening paragraph should include:

  • Hook Start your paper with a catchy sentence to grab your readers' attention. This way, you will stir up their interest to know what comes next in your written piece.
  • Background on the context Add some relevant information about your subject to let readers know what exactly you are analyzing. Some exclusive details that might expand the context can also be helpful for such purposes. Refer to the author and their publication title in this part.
  • Thesis statement Your thesis should be the fundamental argument you make regarding author's rhetorical techniques used throughout the text. It should be a clear statement that defines your approach to analyzing the publication. Also, you can create a statement by Rhetorical Analysis Thesis Statement Generator .

Rhetorical analysis essay introduction

Rhetorical Paper: Body Paragraphs

The main body of a rhetorical analysis paper is where you directly describe your findings of a text. It usually consists of 3 paragraphs. Sometimes you can focus on a single appeal in each section. Dedicate one for showing how pathos works, the other one for ethos, and the last one for logos. However, it's not always necessary to follow this structure. If the text's part you are analyzing includes specifics of two concepts at once, you can outline this in a single paragraph. Start each section with a topic sentence  that gives an overview of what this paragraph will be about. Include quotations from your text as evidence and cite them correctly to avoid plagiarism. Next, express your argument by analyzing how this piece of text functions in rhetoric using ethos, pathos, or logos concepts.  End each body paragraph with a brief concluding statement that shows the core of your analysis . And remember: your main body sections should directly relate to the thesis statement you have developed before.   

Rhetorical analysis essay body paragraphs

Rhetorical Analysis: Essay Conclusion

Last but not least, let's find out how to conclude a rhetorical analysis essay. This paragraph should draw the final line in your paper. There are a couple of simple recommendations that will help to answer the question, " How to write a good conclusion for an easy ?"

  • Begin with a brief synopsis of the claims you made in your essay.
  • Extend background by emphasizing relevance of analysis.
  • Conclude your investigation with a powerful, noteworthy statement leaving food for thought for your readers.

Rhetorical analysis essay Conclusion

After you've completed your essay, all that's left is editing and proofreading. Don't skip this process, and never overestimate your abilities. It's always better to double-check what you've done and ensure that your work is impeccable. You may need rhetorical analysis topics for your essay. Check them out in our blog.

Bottom Line

A rhetorical analysis essay can be a tricky task. Nevertheless, writing one following our tips will help you breeze through this assignment and get a high grade. As you've got all necessary tools, completing this task won't be a headache anymore.

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If you still have questions or require writing help, feel free to contact us 24/7. Our team of professional writers will be delighted to assist you. If you need a rhetorical analysis paper, coursework, or any other type of work, we will do it for you. Expect a timely delivery and top-notch quality!  

Frequently Asked Questions

1. how many sources do i need in a rhetorical analysis essay.

As for the primary source – it will be the one you are analyzing. Secondary sources will help you find good evidence and data, as well as some relevant background information. So stick to 3-5 sources for first-rate outcome unless rubric given by your professor states otherwise.

2. How to write a visual rhetorical analysis?

The main idea is to choose good visuals – a photo, film scene, or youtube video. Then analyze it paying attention to selected visual choices, controversies, or elements that may seem irrelevant. After that, review popular media to see what other people think about your piece. Perhaps, you will determine that some of them feel exactly like you do. In the analysis part, mention your findings. Try to answer such questions:

  • Who cares about all this visual stuff?
  • What emotions does it bring?
  • How do chosen visual elements invoke these feelings?
  • Is there any allegory behind the visuals?

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Daniel Howard is an Essay Writing guru. He helps students create essays that will strike a chord with the readers.

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How to Write the AP Lang Rhetorical Essay

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What is the ap lang rhetorical essay, tips for writing the ap lang rhetorical essay.

  • AP Lang Rhetorical Essay Example

How Will AP Scores Affect College Chances?

The AP English Language Exam is one of the most common AP exams you can take. However, the average score on the exam in 2020 was a 2.96 out of 5. While this may seem a bit low, it is important to note that over 550,000 students take the exam annually. With some preparation and knowing how to study, it is totally possible to do well on this AP exam.

The AP Lang Rhetorical Essay is one section of the AP English Language Exam. The exam itself is 3 hours and 15 minutes long, and is broken into two sections. The first part of the exam is a 60 minute, 45-question multiple-choice section. The questions on this part of the exam will test your ability to read a passage and then interpret its meaning, style, and overall themes. After the multiple-choice section, there is a section lasting 2 hours and 15 minutes with three “free response” essays. This includes the synthesis essay, the rhetorical analysis essay, and the argument essay. 

  • In the synthesis essay , you will have to develop an argument using pieces of evidence provided to you. 
  • The argumentative essay will have you pick a side in a debate and argue for or against it.
  • The rhetorical essay requires that you discuss how an author’s written passage contributes to a greater meaning or theme. 

The rhetorical essay is perhaps the most unique of all AP Lang exam essays because it requires the test taker to analyze and interpret the deeper meanings of the passage and connect them to the author’s writing style and writing syntax in only 40 minutes. This essay can be the trickiest because it requires you to have knowledge of rhetorical strategies and then apply them to a passage you’ve never seen before.

1. Outline Your Essay Before Writing

One of the most important parts of the AP Lang essays is structuring your essay so that it makes sense to the reader. This is just as important as having good content. For this essay in particular, you’ll want to read the passage first and write a brief outline of your points before you begin the essay. This is because you will want to write the essay using the passage chronologically, which will be discussed in detail below.

2. Understand Rhetorical Strategies 

If you feel like you don’t know where to start as you prepare to study for the rhetorical essay portion of the exam, you aren’t alone. It is imperative that you have a grasp on what rhetorical strategies are and how you can use them in your essay. One definition of rhetoric is “language carefully chosen and arranged for maximum effect.” This can include types of figurative language (metaphor, simile, personification, pun, irony, etc.) elements of syntax (parallelism, juxtaposition, anthesis, anaphora, etc), logical fallacies, or persuasive appeals. Overall, there are many elements that you can analyze in an essay and having a good grasp on them through practice and memorization is important.

3. Keep the Essay Well Structured 

Even if you understand the various rhetorical strategies you can use, where do you begin? First of all, you’ll want to write a strong introduction that outlines the purpose of the piece. At the end of this introduction, you will write a thesis statement that encapsulates all the rhetorical strategies you discuss. Perhaps these are style elements, tone, or syntax. Be sure to be specific as you list these.

Next, you will create your body paragraphs. As you discuss the rhetorical elements in the piece and tie them back to the work’s meanings, be sure to discuss the points in chronological order. You don’t have to discuss every single strategy, but just pick the ones that are most important. Be sure to cite the line where you found the example. At the end of the essay, write a short conclusion that summarizes the major points above.

4. Be Sure to Explain Your Examples

As you write the essay, don’t just list out your examples and say something like “this is an example of ethos, logos, pathos.” Instead, analyze how the example shows that rhetoric device and how it helps the author further their argument. As you write the rhetorical essay, you’ll want to be as specific and detail-focused as possible. 

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AP Lang Rhetorical Analysis Essay Example

Below is a prompt and example for a rhetorical essay, along with its score and what the writer did well and could have improved:

The passage below is an excerpt from “On the Want of Money,” an essay written by nineteenth-century author William Hazlitt. Read the passage carefully. Then write an essay in which you analyze the rhetorical strategies Hazlitt uses to develop his position about money.

rhetorical essay grader

Student essay example:

In his essay, Hazlitt develops his position on money through careful use of adjectives and verbs, hypothetical situations, and images. His examples serve to impress upon the reader the highly negative consequences of being in “want of money.”

Hazlitt’s word choice in his opening phrase provides an example of his technique in the rest of the essay. It is not necessary to follow “literally” with “truly” yet his repetition of the same ideas emphasizes his point. In his next sentence, one that lasts forty-six lines, Hazlitt condignly repeats similar ideas, beating into his audience the necessity of having money in this world. The parallelism throughout that one long sentence, “it is not to be sent for to court, or asked out to dinner…it is not to have your own opinion consulted or sees rejected with contempt..” ties the many different situations Haziltt gives together. What could have become a tedious spiel instead becomes a melodious recitation, each example reminding you of one before it, either because of the similarities in structure or content. Hazlitt addresses many different negative effects of not having money but manages to tie them together with his rhetorical strategies. 

The diction of the passage fully relays Hazlitt’s position about money. In every example he gives a negative situation but in most emphasizes the terrible circumstance with strong negative adjectives or verbs. “Rejected,” “contempt,” “disparaged,” “scrutinized,” “irksome,” “deprived,” “assailed” “chagrin;” the endless repetition of such discouragement shows how empathetically Hazlitt believes money is a requisite for a happy life. Even the irony of the last sentences is negative, conveying the utter hopelessness of one without money. Through one may have none in life, pitiless men will proceed to mock one’s circumstances, “at a considerable expense” after death! 

In having as the body of his essay one long sentence, Hazlitt creates a flow that speeds the passage along, hardly giving the reader time to absorb one idea before another is thrown at him. The unceasing flow is synonymous with Hazlitt’s view of the life of a person without money: he will be “jostled” through life, unable to stop and appreciate the beauty around him or to take time for his own leisure. 

The score on this essay was a 6 out of 6. This essay started out very strong as the student had a concrete thesis statement explaining the strategies that Hazlitt used to develop his position on money as well as Hazlitt’s belief on the topic. In the thesis statement, the student points out that adjectives, verbs, hypothetical situations, and images help prove Hazlitt’s point that wanting money can be problematic. 

Next, the student broke down their points into three main subsections related to their thesis. More specifically, the student first discusses word choice of repetition and parallelism. When the student discusses these strategies, they list evidence in the paragraph that can be found chronologically in Hazlitt’s essay. The next paragraph is about diction, and the student used specific adjectives and verbs that support this idea. In the last paragraph, the student emphasized how the speed and flow of the essay helped describe Hazlitt’s viewpoint on life. This last concluding sentence is particularly thoughtful, as it goes beyond the explicit points made in the essay and discusses the style and tone of the writing. 

It is important to remember that in some ways, the rhetorical essay is also an argumentative essay, as the student must prove how certain rhetorical strategies are used and their significance in the essay. The student even discussed the irony of the paragraph, which is not explicit in the passage.

Overall, this student did an excellent job organizing and structuring the essay and did a nice job using evidence to prove their points. 

Now that you’ve learned about the AP Lang rhetorical essay, you may be wondering how your AP scores impact your chances of admission. In fact, your AP scores have relatively little impact on your admissions decision , and your course rigor has much more weight in the application process.

If you’d like to know your chances of admission, be sure to check out our chancing calculator! This tool takes into account your classes, extracurriculars, demographic information, and test scores to understand your chances at admission at over 600 schools. Best of all, it is completely free!

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Rhetorical Analysis Essay Generator

Want to write a perfect rhetorical analysis but don’t have enough time or experience? Worry not! Our 100% free rhetorical analysis essay generator is here to help you. It’s a revolutionary tool that can help you come up with ideas, save a ton of your time, and prevent you from making mistakes.

  • ️🚀 How to Use Our Generator
  • ️🔥 Reasons to Use Our Tool
  • ️🎉 What Is a Rhetorical Analysis?
  • ️✍️ How to Write
  • ️✨ Practical Tips
  • ️🔗 References

🚀 How to Use a Rhetorical Analysis Essay Generator

Get a thorough rhetorical analysis of any text in 4 simple steps:

  • Paste the text that you want to analyze into the empty field.
  • Choose the type of your text from the drop-down list. You can choose between speech, presentation, commercial, or letter.
  • Type in a background context. It's optional, though it will make the generated analysis more precise.
  • Press “Analyze” and get the results!

🔥 Reasons to Use Our Tool

There are many good study tools out there, but our generator is one of a kind. Once you try it, you wouldn’t want anything else. Here’s why:

🎉 What Is a Rhetorical Analysis?

Rhetorical analysis is an in-depth review that uses literary principles to closely examine the connections between a text’s author, its audience, and the text itself.

A rhetorical analysis is not the same as a summary . While a summary retells the text, a rhetorical analysis argues how an author conveys their message to a specific audience. It investigates the author's intentions and techniques and evaluates their effectiveness.

The picture enumerates the text types that can be analyzed rhetorically.

Rhetorical Analysis Structure

Now, let's review parts of a rhetorical analysis and what each of them consists of.

Introduction

The introduction should provide background information about the text you are analyzing. This includes the author's name, the publication date, and the title. Remember to add a thesis at the end of your intro!

The analysis itself is written in the main body. Every argument you include there has to follow a single concept. It can be either support or opposition to the writer’s claims.

Here’s a checklist that will help you create the main body:

  • Describe the strategies the author used to educate, amuse, or persuade the audience .
  • Analyze the motivation behind the text and its initial goals.
  • State your arguments for or against the author’s ideas and support them with quotes from the text.
  • Speculate about the audience's reactions and feelings.

Generally, a conclusion summarizes your entire analysis. Many students struggle with writing it. To avoid problems and mistakes, you can simply restate your thesis and retell the main ideas of your arguments from the main body.

Here’s a checklist of what to include in the conclusion:

  • A brief generalization of your arguments.
  • A restatement of a thesis from the introduction.
  • An explanation of why the reviewed text matters to the audience.
  • A summary that states why it was important to conduct this analysis.

✍️ How to Write a Rhetorical Analysis

This handy guide will teach you how to do rhetorical analysis correctly. It will help you conduct a thorough study and avoid common mistakes. Let’s get started!

Step 1: Examine Rhetorical Appeals

The first thing to do is to closely examine the appeals. They are the primary elements used by the text’s author to better appeal to the reader and produce a compelling argument. The 3 main types of rhetorical appeals are logos, ethos, and pathos .

The picture enumerates rhetorical appeals and says in what texts they are usually used.

Ethos describes how the author uses their real-life status to pique the interest of an audience. Ethos-driven texts or speeches rely solely on the writer’s reputation and expertise. Therefore, in your rhetorical analysis, you should consider how the author builds up their ethos by using various techniques.

Pathos aims to evoke strong feelings in the reader. Authors may use emotional language, share personal experiences, and use vivid imagery to arouse pity, anger, or other emotions in their audience.

The logic-based appeal, or logos, tries to persuade the audience by referring to facts, evidence, methodology, and arguments. In logos-driven texts, authors avoid mentioning anyone's reputation, emotions, or personal opinions.

Step 2: Apply SOAPS Tone Strategy

The College Board created a method called SOAPS Tone to simplify the process of conducting a rhetorical analysis. It is intended to assist you in comprehending the interactions between the writer and the audience.

To do a SOAPS Tone analysis, answer the questions below:

Step 3: Look into Claims, Supports, and Warrants

The texts will be empty and meaningless without claims, supports, and warrants . Your role as an analyst is to find and describe them in your essay's main body.

  • Claims are the author’s ideas and statements.
  • Supports are the evidence that speaks in favor of the author’s position and aim to persuade the reader.
  • Warrants represent the author’s explanation of how supports and claims can influence each other.

Here’s an example:

"More Americans need to lose weight"—a claim which represents the writer’s position.

"According to statistics, 42% of American citizens have obesity"—that’s a support.

"By encouraging people to exercise, the government can decrease the obesity rate"—that’s a warrant that explains how the author’s earlier claim can be achieved.

Step 4: Formulate a Thesis Statement

A rhetorical analysis thesis should respond to the question of how successful the author was in persuading the audience. Its main goal is to clearly and briefly express your personal views regarding the claims made by the text's writer.

Here’s what we can advise you about writing a perfect thesis:

  • A thesis statement is placed at the end of the introduction.
  • It should not exceed 1 or 2 sentences in length.
  • We recommend you to develop your thesis before you start writing: it will give you a framework for the entire main body of your analysis.
  • Make sure that you’ll be able to support your thesis with facts and examples from the text.

Step 5: Create an Outline

Before writing anything, make a few drafts of a plan that will serve as a skeleton of your analysis. Briefly list your arguments and support each of them with proof. Now, you're ready to start writing.

Not sure what arguments to use? Or maybe the text's rhetorical devices are not entirely clear to you? Use our generator to create a perfect draft of your analysis!

Step 6: Write Your Analysis

Finally, it’s time to gather everything together and create an essay. Use the ideas from your outline and try to pay attention to each paragraph’s contents.

✨ Rhetorical Analysis Essay: Practical Tips

Writing a perfect rhetorical analysis can be hard, especially for inexperienced students. But worry not: our valuable tips below will help you create an excellent paper!

Now you know how to write a rhetorical analysis! Use this knowledge, and be sure to try out our free generator. It can make your analysis even better and save a ton of your time. Good luck!

We also recommend trying our research introduction maker and citation machine .

❓ Rhetorical Analysis Essay Generator FAQ

❓ how do i write a rhetorical analysis essay.

Start with an introduction where you write about the text’s background, the writer’s initial goals, and the importance of your analysis. Then, describe the literary appeals, evidence, and tactics the author employs. Rate their effectiveness and state your position regarding the text’s claims. Finally, conclude your analysis.

❓ What are the 5 points of rhetorical analysis?

The five components of rhetorical analysis are purpose, audience, topic, writer, and context. These components work together to fully define the situations and settings that the author implied. If they are correctly understood, they may guide you to an understanding of the main idea behind the analyzed text.

❓ What is the outline of a rhetorical analysis essay?

An outline is used to organize your rhetorical analysis. It enumerates the main arguments in a list or a table format. It includes 3 parts: an introduction with a thesis, the main body, and a conclusion.

❓ What are the 3 parts of rhetorical analysis?

Similar to other essay types of essays, a rhetorical analysis has an introduction that states the main idea, the main body that consists of multiple paragraphs, and a conclusion to tie everything together.

🔗 References

  • Rhetorical Analysis: Texas A&M University
  • Rhetorical Analysis: University of Illinois Urbana-Champaign
  • Rhetorical Analysis Definition and Examples: ThoughtCo
  • Rhetorical Analysis: Miami University
  • How to Write a Rhetorical Analysis in 8 Simple Steps: Indeed
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Lindsay Ann Learning English Teacher Blog

70 Rhetorical Analysis Essay Topics for Secondary ELA

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May 28, 2019 //  by  Lindsay Ann //   8 Comments

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Before we get to the rhetorical analysis essay prompts (a.k.a. tons of ready-to-analyze texts at your fingertips), let’s take a time-out to lay the groundwork for understanding a rhetorical analysis essay using ethos, pathos, and logos.

Rhetoric is Defined As…

Put simply, rhetoric refers to any technique an author uses to persuade an audience.

Or, the behind-the-scenes choices an author makes to give you all the feels. 

Chances are, if you consider a text or speech to be  really good , rhetorical techniques are working like a master puppeteer to pull at your heart strings, make an impact on your brain, and get you to let down your guard because you trust the author or speaker.

That’s why political figures have speech writers.

That’s why authors spend time fine-tuning their words and sentences.

Rhetoric is important.

In addition, rhetoric goes back to the ancient Greek philosophers like Aristotle, the “father” of rhetoric.

rhetorical-analysis-essay-high-school

The Rhetorical Analysis Essay

Moving on, if rhetoric is the art of persuasion, then the rhetorical analysis essay analyzes how an author or speaker creates opportunity for persuasion in his/her text.

Writing a rhetorical analysis essay involves understanding of context and occasion for writing. It also involves understanding the subject matter of the speech and intended audience.

Beyond this, noticing how the author uses rhetorical appeals and rhetorical devices to impact the target audience can help you to write an in-depth rhetorical essay analysis.

The BEST Rhetoric Topics

rhetorical-analysis-essay

As a teacher, I’m always in search of engaging texts for students to analyze. In this post, I’m sharing the best speeches, advertisements, and essays  for rhetorical analysis. You’ll never run out of rhetorical analysis essay topics again!

So, you’ll definitely want to stop right now and pin this post. 

Your future English-teacher-self will thank you. 

47 Rhetoric Examples in Speeches

The following speeches work well individually, but I’ve also tried to add value by pairing texts together.

Whether you’re analyzing rhetorical appeals such as ethos, pathos, and logos or looking at rhetorical devices, these speeches will work for discussion or as the text for a rhetorical analysis essay.

rhetorical-analysis-essay

  • Gettysburg Monologue in Remember the Titans  – Pair with “ The Gettysburg Address ” by Abraham Lincoln
  • “ Full Power of Women ” by Priyanka Chopra – Pair with Emma Watson’s speech on the Power of Women
  • Speech from Finding Forrester – Pair with “ Integrity ” by Warren Buffet
  • Red’s Parole Hearing from Shawshank Redemption – Pair with the Freedom Speech from Braveheart
  • Ending Scene from The Breakfast Club – Pair with  “ The Danger of a Single Story ” by Chimamanda Ngozi Achichi
  • Authentic Swing Speech from The Legend of Bagger Vance – Pair with  “ How Winning is Done ” from  Rocky Balboa
  • Maximus’ Speech to Commodus from Gladiator – Pair with  The Revolutionary Speech  from  V for Vendetta
  • The Natural State of Mankind from Amistad – Pair with “ Our Diversity Makes Us Who We Are ” by Michelle Obama
  • Denzel Washington’s  Dillard University Commencement Speech – Pair with “ The Last Lecture ” by Randy Pausch
  • “ Like Pieces of Glass in my Head ” from The Green Mile – Pair with “ Eulogy for Beau Biden ” by Barack Obama
  • Oprah’s  2018 Golden Globes speech – Pair with  Seth Myers’ Golden Globes Monologue  and/or  Ellen says #MeToo
  • Independence Day speech – Pair with  Aragorn’s Helm’s Deep Speech  from LOTR: The Two Towers
  • Pair  “I am Human”  &  “Love Liberates” , both by Maya Angelou
  • Pink’s  VMA acceptance speech – Pair with “ If I Should Have a Daughter ” by Sarah Kay
  • Ellen’s  People’s Choice Humanitarian Award Acceptance Speech – Pair with “ Pep Talk ” by Kid President
  • Gandalf Speaks to Frodo in Moria  from  LOTR : Fellowship of the Ring – Pair with   Sam’s Speech   in LOTR: The Two Towers
  • Obama’s  Final Farewell Speech – Pair with Al Pacino’s  Any Given Sunday  speech – clean version
  • Harvard Graduation Speech by Donovan Livingston – Pair with Steve Jobs  2005 Stanford Commencement Speech
  • “ Inside the Mind of a Master Procrastinator ” by Tim Urban – Pair with “ Five Second Rule ” by Mel Robbins
  • Rachel Hollis “Inspire Women to be Their Best” (mild profanity)
  • My Philosophy for a Happy Life by Sam Berns
  • “ To this Day: For the Bullied and the Beautiful ” by Shane Koyczan – Pair with Kid President’s “ Pep Talk to Teachers and Students “
  • “ The Power of Introverts ” by Susan Cain – Pair with “ Don’t Let Others Stop You From Living Your Own Truth “

Rhetoric in Advertising: 23 Examples

This next list holds a blend of print advertisements and commercials, perfect for introducing close reading and rhetorical analysis and for writing a rhetorical analysis essay.

Ads are short, but pack a punch. Honestly, my students love analyzing the rhetoric of advertisements a lot because they are accessible and visual.

Rhetoric Commercials & Print Advertisements

  • “ Web of Fries “
  • Duracell “ Teddy Bear ” Commercial
  • Apple 1984 Commercial Introducing the New Macintosh Computer
  • Nike “ Find Your Greatness ” Ads
  • Pepsi, Superbowl 53 Commercial: “ More than Okay ”
  • “ Get a Mac ” Commercial Compilation
  • “ Can You Hear Me Now ” Verizon Wireless
  • Apple iPhone X – “ Unlock ”
  • Kiwi “ First Steps ” Print Advertisement
  • Vauxhall’s  Backwards Cinderella
  • Lego Print Advertisement
  • Top 10 Powerful Ads of 2014

Rhetoric of the Image

  • Entourage NGO for the Homeless Print Advertisement Images
  • 33 Creative Print Ads
  • Protege Group
  • Greenpeace Print Advertisement Collection
  • “ Divorce Furniture “
  • L’Oréal Paris: “This Ad Is For Men, 1 ” L’Oréal Paris: “This Ad Is For Men, 2 ” L’Oréal Paris: “This Ad Is For Men, 3 ”
  • “ It’s Not Acceptable to Treat a Woman Like One”
  • “ 50 Creative and Effective Advertising Examples “
  • Juvenile Protective Association
  • Anti-Bullying Campaign
  • 25 Serious Ads

Writing a Rhetorical Analysis Essay Using Ethos, Pathos, and Logos

No doubt, writing a rhetorical analysis essay is like taking apart a puzzle and putting it back together again. Teachers, help your students to understand how all of the pieces fit together in order to see the bigger picture of what the author is trying to accomplish.

First, take time to understand how a text “works” for a rhetorical analysis essay using ethos, pathos, and logos:

  • Read or listen to understand overall content. Look up unfamiliar words.
  • Mark the text for the author’s main points and sub-points.
  • descriptive
  • compare/contrast
  • cause/effect
  • argumentative
  • Take notes on SOAPS: subject, occasion, audience, purpose, speaker
  • Discuss the text(s) in Socratic Seminar .

Next, identify rhetorical appeals . 

  • Ethos: How an author demonstrates credibility and builds trust.
  • Pathos: How an author creates an emotional response.
  • Logos: How an author demonstrates expertise and knowledge.

Look for rhetorical devices & patterns in the text.

  • Rhetorical devices refer to an author’s use of diction and syntax.
  • Does the author repeat key words / phrases? What’s the impact?
  • Does the author return to the same idea or image? Why?

Finally, write a clear thesis statement & topic sentences for your rhetorical analysis essay.

  • Use your thesis statement to generate topic sentences.
  • In your body paragraphs, identify a technique, provide an example, and discuss the “right there” and “beneath the surface” meanings. How does the author’s choice impact the audience, further a message, establish a tone?
  • What’s the context for the repetition?
  • What connotations are important?
  • How is the anaphora used to move the reader to greater understanding (logos), emotional investment (pathos), and/or trust in the author’s ideas (ethos)?

Six Strategies for Teaching Rhetorical Analysis

I’ve created an awesome free guide to inspire English teachers who teach rhetoric and the rhetorical analysis essay in their classrooms. Even if you don’t teach AP lang, you can benefit from these strategies !

rhetorical-analysis-teaching-guide

Rhetorical Analysis Essay FAQ’s

How do you write a rhetorical analysis essay.

Writing a rhetorical analysis essay is like writing a literary analysis essay, except the focus is on one or more non-fiction texts and the analysis targets an author’s style or rhetorical “moves” (a.k.a. use of rhetorical appeals and/or devices). Rhetorical analysis essays usually prove a claim about the author’s message or purpose for writing. The paragraphs in a rhetorical analysis essay unpack “what” an author is doing to send this message and “how” these choices impact the audience.

What does it mean to write a rhetorical analysis?

Writing a rhetorical analysis means that you are aware, as an audience member, reader, listener, human being, of the messages you consume. As a critical consumer of others’ ideas, you ask hard questions about how these messages are shaped, why they’re being delivered in certain ways, and why this is important for you and for society.

What are the three rhetorical strategies?

The three most commonly known rhetorical strategies are known as rhetorical appeals. Ethos (ethics) refers to credibility and trustworthiness. Pathos (passion) refers to engaging an audience’s emotions. Logos (logic) refers to engaging an audience’s brain through logical organization and use of evidence and arguments.

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About Lindsay Ann

Lindsay has been teaching high school English in the burbs of Chicago for 19 years. She is passionate about helping English teachers find balance in their lives and teaching practice through practical feedback strategies and student-led learning strategies. She also geeks out about literary analysis, inquiry-based learning, and classroom technology integration. When Lindsay is not teaching, she enjoys playing with her two kids, running, and getting lost in a good book.

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Reader Interactions

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January 9, 2023 at 9:38 am

Hi Lindsay Ann, thanks so much for these great resources. Just wanted to gently point out a couple errors that you might want to fix:

#12: should be Seth Myers’ (not Seth Myer’s) #13: should be independence (not independance)

Teachers have to help each other out 🙂

Best, Nikkee

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January 9, 2023 at 5:44 pm

Thank you so much for letting me know, Nikkee!

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[…] I introduced students to rhetoric. First, we journaled on this topic: Think of a time someone talked you into doing something or believing something. How did they do it? What tactics did they use? Students may share out journals. I gave students a graphic organizer with a PAPA analysis (purpose, audience, persona, argument) and picked a speech. Frankly, the speech I picked, which was Samwise Gamgee’s speech to Frodo Baggins in The Two Towers, failed spectacularly since students had no frame of reference. Note: that movie is old now. I know. It makes me sad, too. So go cautiously if you use this, but maybe pick something else. You can find a massive list here. […]

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IMAGES

  1. How to Write a Rhetorical Analysis Essay: Outline, Steps, & Examples

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  2. 60+ Rhetorical Devices with Examples for Effective Persuasion • 7ESL

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  2. How to Write a Rhetorical Analysis

    Revised on July 23, 2023. A rhetorical analysis is a type of essay that looks at a text in terms of rhetoric. This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience. A rhetorical analysis is structured similarly to other essays: an introduction presenting ...

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    Rhetorical Analysis Sample Essay. A woman's work is never done: many American women grow up with this saying and feel it to be true. 1 One such woman, author Jessica Grose, wrote "Cleaning: The Final Feminist Frontier," published in 2013 in the New Republic, 2 and she argues that while the men recently started taking on more of the ...

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    It tempts the reader to find out more by mentioning what will come in the main body of your essay. Name the author of the text and the title of their work followed by the date in parentheses. Use a verb to describe what the author does, e.g. "implies," "asserts," or "claims". Briefly summarize the text in your own words.

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    5. State your thesis. Now that you've completed your analysis of the material, try to summarize it into one clear, concise thesis statement that will form the foundation of your essay. Your thesis statement should summarize: 1) the argument or purpose of the speaker; 2) the methods the speaker uses; and 3) the effectiveness of those methods ...

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    Her story "The Astronaut" won the 2018 Shirley Jackson Award for short fiction and received a "Distinguished Stories" mention in the 2019 Best American Short Stories anthology. How to write the AP Lang rhetorical analysis essay. We look at a AP lang rhetorical analysis essay example and explore do's and don'ts.

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    How to Write a Rhetorical Analysis Essay in 6 Steps. Written by MasterClass. Last updated: Sep 2, 2021 • 3 min read. In a rhetorical analysis essay, a writer will examine the rhetoric and style of another author's work. If you want to write your own rhetorical analysis essay, we've developed a step-by-step guide to lead you through the ...

  9. How to Write a Rhetorical Analysis Essay-Examples & Template

    Rhetorical appeal #2: Pathos. The purpose of Pathos-driven rhetoric is to appeal to the reader's emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a "good cause". To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories ...

  10. How to Write a Rhetorical Analysis: 15 Steps (with Pictures)

    The purpose refers to what the writer wants to accomplish in the text. It usually includes selling a product or point of view. The subject is simply the topic the writer discusses in the text. 2. Examine the appeals. Appeals are the first classification of rhetorical strategy and involve the ethos, logos, and pathos.

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  12. AP English Language and Composition

    AP English Language and Composition is an introductory college-level composition course. Students cultivate their understanding of writing and rhetorical arguments through reading, analyzing, and writing texts as they explore topics like rhetorical situation, claims and evidence, reasoning and organization, and style.

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    7 - All components of a strong essay are included; however, there is an imbalance between 3 - 4 sections. 6 - 1 - 2 components of the essay are missing. 5 - More than half of the required components of the essay are missing. aph ansitioning 5 - 4.5 Excellent transitioning between all essay paragraphs. 4 - Good transitioning between

  14. Rhetorical Analysis Essay

    A rhetorical analysis is an essay where you break down a text into its components to examine how these parts work together to create an effect. You will look at elements like the author's use of logos, ethos, and pathos. The goal of a rhetorical analysis essay is not to say if the text is good or bad. Instead, it's about understanding how the ...

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    Malala Yousafzai, a young Pakistani activist for female education, delivered a powerful speech at the United Nations in 2013. Her speech, commonly known as the "Malala Rhetorical Analysis," is a prime example of effective rhetoric. In this essay, I will analyze the rhetorical strategies Malala…. Malala Women in Business.

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    4. Be Sure to Explain Your Examples. As you write the essay, don't just list out your examples and say something like "this is an example of ethos, logos, pathos.". Instead, analyze how the example shows that rhetoric device and how it helps the author further their argument. As you write the rhetorical essay, you'll want to be as ...

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  20. 70 Rhetorical Analysis Essay Topics

    The Rhetorical Analysis Essay. Moving on, if rhetoric is the art of persuasion, then the rhetorical analysis essay analyzes how an author or speaker creates opportunity for persuasion in his/her text. Writing a rhetorical analysis essay involves understanding of context and occasion for writing. It also involves understanding the subject matter ...

  21. PDF AP English Language and Composition Free-Response Questions Scoring

    Scoring Rubric for Question 1: Synthesis Essay 6 points Reporting Category Scoring Criteria Row A Thesis (0-1 points) 4.B 0 points For any of the following: • There is no defensible thesis. • The intended thesis only restates the prompt. • The intended thesis provides a summary of the issue with no apparent or coherent claim.

  22. Rhetorical Analysis of Margaret Thatcher's Speech

    Additionally, Thatcher employs the rhetorical device of anaphora by repeating the phrase "The lady's not for turning" throughout her speech. This repetition creates a sense of determination and steadfastness, which instills a feeling of resilience and strength in her audience. In addition to ethos and pathos, Thatcher also utilizes logos to ...

  23. Cesar Chavez Rhetorical Analysis: [Essay Example], 461 words

    This is the world that Cesar Chavez envisioned and worked tirelessly to create. Through his powerful rhetoric, Chavez inspired thousands to stand up against the injustices facing farmworkers in America. In this analysis, we will delve into the rhetorical strategies employed by Chavez to mobilize a movement, examining how he used persuasion ...