research proposal in hospitality industry

We use cookies to enhance our website for you. Proceed if you agree to this policy or learn more about it.

• Essay Database >
• Essays Samples >
• Essay Types >
• Research Proposal Example

Hospitality Research Proposals Samples For Students

43 samples of this type

No matter how high you rate your writing skills, it's always a worthy idea to check out an expertly written Research Proposal example, especially when you're handling a sophisticated Hospitality topic. This is exactly the case when WowEssays.com catalog of sample Research Proposals on Hospitality will come in handy. Whether you need to come up with a fresh and meaningful Hospitality Research Proposal topic or examine the paper's structure or formatting peculiarities, our samples will provide you with the required material.

Another activity area of our write my paper website is providing practical writing assistance to students working on Hospitality Research Proposals. Research help, editing, proofreading, formatting, plagiarism check, or even crafting entirely unique model Hospitality papers upon your request – we can do that all! Place an order and buy a research paper now.

Tourism And Hospitality Entrepreneurship Research Proposal Samples

Good research proposal about research objectives and questions, international tourism and hospitality management, sample research proposal on tourism system in molokai (demand and supply characteristics), introduction.

Molokai Island is the fifth largest of the Hawaiian Islands. The island was built between two distinct shield volcanoes, with one forming the larger eastern Molokai and the lesser forming the western Molokai (Bardolet and Pauline, 905). The island is located in the Maui County and through its geography and culture it is perfect for tourism. Tourism is one of the economic boosters of the Maui County, and part of the tourism revenues of Maui County is from the Island of Molokai though in a larger proportion.

Don't waste your time searching for a sample.

Get your research proposal done by professional writers!

Just from $10/page

Example Of Research Proposal On Luxury Hotel Industry

Research proposal on dubai expo 2020, how social media benefits the hospitality industry research proposal samples, good hotels in the uk: women customers have a greater impact research proposal example, draw topic & writing ideas from this research proposal on πi=ei-ci+αi∙jcj.

Public goods game: a group of people play a public game which is based on voluntary contribution mechanism (VCM). VCM is the game in which subjects have a certain amount of endowment (20$ in this study) and decide to allocate the endowment between public account and private account. The contribution to public goods is multiply with marginal per capita return. Marginal per capita return is the ratio of benefit to cost if people decide to give 1$ from private account to public account. An outcome of each player is:

The Development of New Brighton Tourism Destination Research Proposal Example

Tourism is one of the most fast developing sectors in the world. Many countries that have good beaches have found the need to develop tourism destinations that will assist in marketing their attraction sites. The research below shows the development of New Brighton tourism destination. It offers an introduction to tourism followed by the background information on New Brighton. A review on different researches conducted on the same topic is analyzed in order to come up with the research gaps. Moreover, the proposal gives the recommended method of data collection. Primary data collection method is preferred for this research.

... Read more Business Development Planning Infrastructure Tourism Time Management Bible Information Destination Data Customers Industry 11 Pages Example Of Research Proposal On Brand Image Affects Customer Satisfaction And Loyalty

Good statement of the problem research proposal example, geography- tourism in molokai island research proposals examples, research question: research proposal sample, what is president obama’s gun control plan and how would it affect gun owners..

Thesis Statement: The United States has one of the highest rates of death by guns in the world. Almost everyone knows of someone that has been affected by gun violence, either self-inflicted or due to the actions of someone else. There are many people and organizations that want an increase in gun control laws in order to decrease gun violence. This paper will examine President Obama’s Gun Control Plan.

SOURCE #1: ENCYCLOPEDIC/REFERENCE SOURCE: Agresti, James D. & Smith, Reid K. “Gun Control Facts.” Just Facts. 13 June 2016. Web. 4 July 2016.

Is the text timely/recent? Relevant? How do you know?

Good high staff turnover in hospitality industry in london research proposal example, free how destination image and evaluative factors affect behavioral intentions research proposal sample, online travel agency analysis research proposal example, free research proposal on training the trainers: training curriculum.

This training is meant for the Centervale's law enforcement officials. However, the training curriculum can be used within the county. All the Centervale's law enforcement officials are required to undergo the training. - Purpose of the Training

This training has four main objectives or purposes. The purposes of the training include:

Feasibility study for a new restaurant in invercargill, nz research proposal example.

[Student ID number and intake number] of the

POSTGRADUATE DIPLOMA IN BUSINESS ENTERPRISE

Southern Institute of Technology 2016

List of Tables 3

Section 1. Introduction 4 1.1 Purpose of the proposal 4 1.2 Research Aim 4 1.3 Research Questions and Objectives 4 1.4 Research hypothesis 5 1.5 Background and overview of business 5

Section 2. Literature Review 6

2.1 Introduction 6 2.2 Micro and Macro-Economic Indicators and Business Confidence 6 2.3 Recent Trends, Strategies and the Market Potential 7 2.4 Consumer Preferences 8 2.5 Conclusion 9

Section 3: Methodology 9

Free effect of social networking media on face-to-face communication behaviors and social interaction skills research proposal sample, perfect model research proposal on open visitation policies in intensive care units in the united states.

Introduction 4 Statement of the problem 4 Literature Review 4 Research Question 6 Research Design 6 Study Instruments 7

References 8

Estimation of economic value of golf course and coastal trail research proposals example, free research proposal on significant factors influencing the adoption of automatic identification and data capture systems for car parking in abu dhabi, chapter one: introduction, sample research proposal on the impact of casino gambling on hotel businesses in las vegas., research questions {type) to use as a writing model.

The Effect of Social Media on the Selection or the Desire of UAE Nationals Living in Abu Dhabi to Choose a Tourism Destination- Research Prospectus

Comparative Analysis Research Proposals Examples

Comparative analysis, example of research proposal on contemporary issues in business, do top managers need a crystal ball: an analysis with a special focus on abu dhabi national hotels., effectiveness of crm use in hilton hotel, singapore research proposal sample, effectiveness of crm use in hilton hotel, singapore, ohio state medical center research proposal sample, executive summary, research objectives research proposals examples.

Placing eco-labels on the consumer products is thought to have immense positive effects on the consumer behavior. In particular, some studies strongly suggest that when the consumers become aware about the product origins and the method used in merchandising, their consumer choices become more ecologically and environmentally friendly. The purpose of the future is to investigate whether these assumptions are validated, or they are merely the results of unfounded marketing speculations.

Free Gender And Violent Offending: Equality As Victims Research Proposal Sample

The impact of technology on social relationships.: a sample research proposal for inspiration & mimicking, research methods sp2016, car parks in abu dhabi research proposal sample, good letter of transmittal research proposal example, recipient name:, example of research proposal on job analysis final report, job analysis report.

- Job Description:

The job under consideration in this report is Customer Services Representative (CSR).

Free research proposal about research project, research outline, free research proposal on the effects of israels incursions on palestinian children, free research proposal about letter of transmittal.

D.Y.H. Williams, Vice President of Internal Development 31 East River Street, Suite 604

Chicago, IL 60602

Example of research proposal on mba dissertation proposal.

Statement of authorship I certify that this dissertation is my own work and contains no material that has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the dissertation.

Signed __________________________________________________

Example of cultural diversity in nursing research proposal, summary of the seminar plan, consideration for ethics and diversity proposal research proposal example, example of research proposal on justification.

Leadership Development Programs as a Tool to Facilitate Successful Management Performance in Local Companies in Russia after the Introduction of a Market-Oriented Economy

Web Site Evaluation Research Proposal Examples

Site structure and navigation, the diversity of african culture research proposal.

The tradition of arts and crafts in Africa dates back thousands of years and is still strong today. African arts and crafts commonly encompass mediums of woodcarvings, brass and leather. Wood is particularly popular among many African artists as it is versatile and easy to obtain. Also familiar outlets are sculpture, paintings, pottery and ceremonial and religious headgear and dress. African masks, for example, are part of ancient history and are important to many cultures, particularly in West Africa.

Password recovery email has been sent to [email protected]

Use your new password to log in

You are not register!

By clicking Register, you agree to our Terms of Service and that you have read our Privacy Policy .

Now you can download documents directly to your device!

Check your email! An email with your password has already been sent to you! Now you can download documents directly to your device.

or Use the QR code to Save this Paper to Your Phone

The sample is NOT original!

Short on a deadline?

Don't waste time. Get help with 11% off using code - GETWOWED

No, thanks! I'm fine with missing my deadline

230+ Innovative Hospitality Management Research Topics In 2023

Have you ever thought about what goes on behind the scenes to make your hotel stay or restaurant food so great? Hospitality management research is like the investigative work of detectives in the world of hospitality. It aims to find ways to enhance your experiences away from home and ensure that hotels and restaurants run smoothly.

In this blog, we delve into the importance of research in the hospitality industry. It’s the key to enhancing guest experiences, optimizing business operations, and promoting sustainable practices. It keeps businesses up-to-date with changing trends and helps attract and retain the best staff, all while exploring innovative solutions for the challenges faced by the industry.

We’ll also provide you with over 230 innovative research topics in hospitality management for 2023, catering to various fields of study, whether you’re a social sciences, economics, STEM, or law and ethics student. So, if you’re curious about the world of hospitality research, read on to uncover the secrets of guest satisfaction and the ever-evolving landscape of this dynamic industry.

What Is Hospitality Management Research?

Table of Contents

Hospitality management research is like detectives studying how hotels, restaurants, and other places where people stay and eat can do things better. Imagine someone trying to find ways to make your hotel stay more comfortable or your restaurant meal tastier. That’s what researchers in hospitality management do. They ask questions, gather information, and use special tools to solve problems and make the experience of staying and eating out more enjoyable for everyone. They also look at how to make these places run smoothly and help the people who work there do their jobs better.

This kind of research is important because it helps hotels and restaurants become better at what they do. It can lead to new ideas and improvements that make guests happy and also help the businesses make more money. So, hospitality management research is all about finding ways to make your time away from home more enjoyable, relaxing, and delicious.

Importance Of Research In Hospitality Management

Here are some importance of research in hospitality management:

1. Enhancing Guest Experiences

Research in hospitality management helps hotels and restaurants figure out what makes guests happy. It’s like finding the secret recipe for a big smile. By asking questions and studying what guests like and don’t like, they can make stays and meals more enjoyable and memorable.

2. Efficient and Well-Run Businesses

Just like a chef needs a recipe to cook a delicious meal, businesses in hospitality need the right recipe for success. Research helps them find the best ways to do things, like how to manage staff, plan menus, and set prices. This makes the hotel or restaurant run smoothly and make more money.

3. Sustainable and Eco-Friendly Practices

Researchers in hospitality also look at ways to be kind to the planet. They explore how to save energy, reduce waste, and use fewer resources. This not only helps the environment but also saves money for businesses in the long run.

4. Keeping Up with Changing Trends

Travel and dining habits change over time, just like fashion trends. Hospitality research keeps businesses up-to-date with what’s popular and what’s not. It’s like knowing which clothing style is in fashion, but for hotels and restaurants.

5. Attracting and Training the Best Staff

Good staff is like the icing on a cake – they make everything better. Research in hospitality management helps businesses find and keep talented employees. Businesses can make their employees happier and more effective by knowing what they need and want. This will lead to better service for guests.

In this section, we will discuss hospitality management research topics: 

Great Hospitality Industry Research Topics

• Consumer Preferences in Sustainable Accommodations
• Technology’s Role in Personalizing Guest Experiences
• Crisis Management in the Post-COVID-19 Hospitality Sector
• Food Safety and Public Health in Restaurants
• Diversity and Inclusion in the Hospitality Workforce
• Cultural Exchange and Tourism Impact
• Managing Employee Turnover in Hospitality
• The Effect of Online Reviews on Hotel Selection
• Social Media Marketing for Hotels
• Environmental Responsibility in Hospitality Operations

Amazing Research Titles About Hospitality Industry

• Sustainable Hospitality: Green Practices and Guest Satisfaction
• Innovations in Guest Experience Management
• Resilience in the Face of Crisis: Hospitality Industry Strategies
• Digital Disruption in Hospitality: The Tech Transformation
• From Stars to Stories: Rethinking Hotel Ratings
• Exploring Cultural Tourism in the Hospitality World
• Unveiling the Secrets of Top-Rated Hotels: A Guest-Centric Analysis
• Banquets and Conferences in the Digital Age: Innovations in Event Management
• Social Media Crisis Communication for the Hospitality Industry
• Dining Experiences Beyond the Plate: Restaurant Innovations

List of Recommended Philippines Hotel and Restaurant Management Dissertation Topics

• Boutique Hotels and Local Tourism Development
• Culinary Tourism in the Philippines: A Flavorful Journey
• Community-Based Tourism Initiatives: Socioeconomic Impacts
• Sourcing Locally: Sustainable Food Practices in Filipino Restaurants
• Promoting Filipino Hospitality and Cuisine through Social Media
• Revenue Management Strategies for Philippine Hotels
• Cultural Festivals and Hotel Occupancy Rates
• Elevating Customer Service in Filipino Restaurants
• Ecotourism Trends and Eco-Friendly Accommodations in the Philippines
• Adapting to the ‘New Normal’: Challenges and Opportunities in Philippine Hospitality

Research Topics in Hospitality Management for Social Students

• Social Responsibility in Hospitality: A Comparative Study
• Indigenous Communities and Tourism: Social Implications
• Gender Diversity in Hospitality Leadership Roles
• Mental Health Among Hospitality Workers: A Social Perspective
• Social Media’s Impact on Destination Marketing
• Inclusivity and Diverse Populations in Hospitality
• Reducing Food Waste in Restaurants: A Social Goal
• Tourism as a Catalyst for Cultural Exchange
• Social Entrepreneurship in the Hospitality Sector
• Community Engagement in Tourism Development

Research Topics for Hospitality Management for Economy Students

• Mega Events and Their Economic Impact on Hospitality and Tourism
• Price Elasticity in the Hotel Industry
• Economic Analysis of All-Inclusive Resorts
• Tourism’s Role in the Economic Development of Developing Nations
• Foreign Investment in Hospitality: Economic Insights
• The Economics of Luxury Hotel Operations
• Market Entry Strategies for International Hotel Chains
• Tourism Taxes and Their Influence on Visitor Numbers
• Airbnb and Its Economic Impact on Traditional Hotels
• Agrotourism’s Economic Viability and Potential

Outstanding Research Titles For Hospitality Management Students

•  Crafting Exceptional Guest Experiences: A Study in Hospitality Excellence
•  Hospitality Resilience in Times of Crisis: Strategies and Success Stories
•  The Digital Revolution: Innovations in Hospitality Management
•  Beyond Stars and Diamonds: A New Era of Hotel Classification
•  The Art of Hospitality: Unveiling the Secrets of Top-Rated Establishments
•  Events Redefined: Innovations in Banquets and Conferences
•  Navigating Social Media in the Hospitality Industry
•  Sustainability and Responsibility: The Future of Hospitality
•  Restaurants Reinvented: Culinary Adventures in Modern Dining
•  Emerging Ethical Dilemmas in Hospitality Management

Leading Thesis Titles For Hospitality Management

•  Hotel Revenue Management Strategies and Their Impact on Profitability 
•  The Influence of Guest Reviews on Hotel Selection 
•  Digital Transformation in Hospitality: A Case Study of Leading Chains 
•  The Role of Environmental Practices in Guest Satisfaction 
•  Global Diversity in Hospitality Leadership: Challenges and Opportunities 
•  Promoting Cultural Tourism for Sustainable Economic Growth 
•  Employee Turnover: Causes, Costs, and Solutions in the Hospitality Sector 
•  Social Media Marketing for Hotels: Best Practices and Pitfalls 
•  Legal and Ethical Aspects of Food Safety in Restaurants 
•  The Sustainability Movement in Boutique Hotels: Case Studies 

Hotel Management Research Paper Ideas

•  Optimizing Hotel Room Pricing Strategies 
•  Enhancing Hotel Operations Through Technology 
•  Sustainable Practices in Hotel Management 
•  Crisis Management and Disaster Preparedness for Hotels 
•  The Role of Leadership in Hotel Success 
•  Innovations in Hotel Guest Services 
•  Customer Relationship Management in the Hotel Industry 
•  Effective Marketing Strategies for Hotels 
•  The Impact of Employee Training on Guest Satisfaction 
•  The Influence of Hotel Design on the Guest Experience 

Argumentative Essay Topics for Research in the Hospitality Industry

•  The Pros and Cons of All-Inclusive Resorts 
•  Online Travel Agencies vs. Direct Hotel Booking: Which is Better? 
•  The Ethics of Wildlife Tourism: Balancing Conservation and Entertainment 
•  The Role of Technology in Replacing Human Workers in Hospitality 
•  Is Sustainable Tourism Truly Achievable, or Just a Buzzword? 
•  Cultural Appropriation in the Restaurant Industry: Where to Draw the Line 
•  Balancing Economic Growth and Environmental Sustainability in Tourism 
•  The Impact of Overtourism on Local Communities 
•  Are Hotel Loyalty Programs a Benefit or a Burden for Guests? 
•  Legal and Ethical Issues in Food Allergen Handling in Restaurants 

Read More 

• Social Media Research Topics
• Mental Media Research Topics

Creative Hospitality Management Research Topics

•  The Influence of Art and Design on Hotel Guest Experience 
•  Gastronomic Tourism: Exploring the World Through Food 
•  The Theater of Fine Dining: Immersive Restaurant Experiences 
•  Hospitality as a Form of Entertainment: Theatricality in Hotels and Restaurants 
•  Novel Approaches to Hotel Branding and Theme Concepts 
•  Music and Soundscapes in Enhancing Ambiance in Hospitality Establishments 
•  The Role of Storytelling in Hotel and Restaurant Marketing 
•  Innovative Hotel Room Features and Amenities 
•  Sensory Marketing in the Hospitality Industry 
•  Virtual Reality and Augmented Reality Applications in Tourism and Hospitality 

Social Media Research Topics About the Hospitality Industry

• The Impact of Influencer Marketing on Hospitality Businesses
• Crisis Management in the Age of Social Media
• User-Generated Content and Its Influence on Hotel Bookings
• The Role of Instagram in Promoting Food Tourism
• The Viral Power of TikTok for Restaurant Marketing
• Online Reputation Management for Hotels and Restaurants
• Social Media as a Tool for Personalized Guest Experiences
• The Dark Side of Social Media: Handling Negative Reviews
• Popular Topics in Philippine Hotel and Restaurant Management Theses
• The Privacy Debate: Social Media and Guest Data in Hospitality

Excellent Research Titles About Hospitality Management

• The Guest Journey: A Holistic Approach to Hospitality Management
• Resilience in the Hospitality Industry: Lessons from Adversity
• Tech Transformation: Shaping the Future of Hospitality
• Guest Satisfaction Beyond Stars: Secrets of Highly Rated Hotels
• Innovations in Event Management: Redefining Conferences and Banquets
• Navigating the Digital Age: Social Media Marketing for Hotels
• Sustainability and Responsibility: The New Imperatives in Hospitality
• Culinary Experiences: The Evolution of Dining in the Modern Era
• Ethical Dilemmas in Hospitality Management: A Comprehensive Study
• Unlocking the Potential of Boutique Hotels: Case Studies

Tourism and Hospitality Research Topics for STEM

• Data Analytics in Tourism: Optimizing Operations and Guest Experiences
• Smart Cities and Sustainable Tourism Development
• Biotechnology and Food Safety in Hospitality
• The Role of Artificial Intelligence in Personalized Tourism Recommendations
• Environmental Engineering in Sustainable Hotel Design
• Renewable Energy Solutions for Eco-Friendly Accommodations
• Geographical Information Systems (GIS) in Destination Planning
• Sustainable Transportation and Tourism
• The Impact of 5G Technology on Tourism Services
• Waste Management and Recycling in the Hospitality Industry

Sustainability Research Topics for Tourism and Hospitality

• Zero-Waste Initiatives in Hotels: Challenges and Success Stories
• Sustainable Agriculture and Farm-to-Table Dining in Restaurants
• Carbon Footprint Reduction in Air Travel and Its Implications
• The Role of Green Certifications in Eco-Tourism
• Plastic Reduction Strategies in the Hospitality Sector
• Community-Based Tourism and Local Ecosystem Preservation
• Sustainable Water Management in Hotels and Resorts
• Sustainable Practices in Adventure Tourism
• Responsible Tourism and Conservation of Endangered Species
• Green Building Design and Energy Efficiency in Hotels

Simple Hospitality Research Topics

• The Importance of Customer Service in Hospitality
• Hotel Pricing Strategies and Occupancy Rates
• Food Safety and Hygiene in Restaurants
• The Impact of Guest Reviews on Hotel Reputation
• Staff Training and Retention in the Hospitality Industry
• Innovations in Hotel Room Design
• Effective Marketing Strategies for Small Hotels
• Local Food Sourcing for Sustainable Dining
• The Role of Hospitality in Economic Development
• The Psychology of Guest Satisfaction

Top Hospitality Research Ideas

•  Destination Branding and Its Legal Implications 
•  The Role of Insurance in Hospitality Risk Management 
•  Privacy and Data Protection in Guest Information Handling 
•  Intellectual Property and Copyright Laws in the Culinary World 
•  Alcohol Licensing and Regulation in the Hospitality Sector 
•  The Legal Aspects of Hotel Contracts and Booking Agreements 
•  Discrimination and Equal Opportunity Laws in Hospitality Employment 
•  Environmental Compliance in Hotel Building and Operations 
•  Liability in Tourism Activities: Legal Protection for Tour Operators 
•  Health and Safety Regulations in the Restaurant Industry 

Hospitality Management Research Topics

•  The Significance of Employee Training in Hospitality Service Excellence 
•  Innovations in Hotel Room Amenities and Design 
•  Food Safety and Hygiene Practices in High-End Restaurants 
•  The Role of Technology in Guest Service Enhancement 
•  Sustainability Initiatives in Hotel Operations 
•  Crisis Management Strategies in the Hotel Industry 
•  Tourism and Cultural Exchange: Promoting Diversity and Inclusion 
•  Legal and Ethical Issues in Alcohol Service at Restaurants 
•  The Psychology of Customer Loyalty in Hospitality 
•  The Impact of Hotel Design on Guest Satisfaction 

Research Topics on Hospitality and Tourism

•  The Interplay of Tourism and Local Culture Preservation 
•  Sustainable Tourism in Protected Natural Areas 
•  Hospitality Innovation for Accessible Tourism 
•  The Influence of Cultural Events on Hotel Bookings 
•  Online Travel Agencies and Their Impact on Small Hotels 
•  Destination Marketing through Virtual Reality and Augmented Reality 
•  Hotel Booking Behavior: A Comparative Study of Different Generations 
•  Disaster Preparedness and Crisis Management in Tourism 
•  The Effects of Weather and Climate on Tourism Destinations 
•  Dark Tourism: A Study of Morbid Attractions in Travel 

Excellent Hospitality Research Topics

•  The Power of Personalization in the Hospitality Industry 
•  Exploring Resilience in Crisis-Hit Tourism Destinations 
•  Hospitality Technology Adoption and Its Influence on Guest Satisfaction 
•  Beyond Stars and Diamonds: A New Era of Hotel Classification 
•  Crafting Unique Guest Experiences: A Study of High-Rated Hotels 
•  Innovations in Event Management: Rethinking Conferences and Banquets 
•  Social Media Marketing Strategies in the Hospitality Sector 
•  Sustainability and Responsibility: Imperatives for Future Hospitality 
•  The Evolution of Culinary Experiences in the Modern Dining Landscape 
•  Ethical Challenges in Hospitality Management: A Comprehensive Analysis 

Outstanding Hospitality Research Topics

•  The Guest Journey: A Holistic Approach to Hospitality Management 
•  Strategies for Resilience in the Hospitality Industry 
•  Digital Transformation in Hospitality: Innovations and Challenges 
•  Guest Satisfaction Beyond Stars: Unveiling Top Hotels’ Secrets 
•  Innovative Approaches to Event Management: Redefining Conferences and Banquets 
•  Social Media Marketing in Hospitality: Best Practices and Pitfalls 
•  Sustainability and Responsibility in the Modern Hospitality Landscape 
•  Reimagining Restaurants: Creative Concepts and Trends 
•  Ethical Dilemmas and Moral Compass in Hospitality Management 
•  Boutique Hotels: A New Wave of Luxury Accommodations 

Innovative Hospitality Dissertation Topics

•  The Impact of Blockchain Technology in Hotel Operations 
•  Augmented Reality and Its Application in Hotel Marketing 
•  Biosecurity Measures in Hospitality Post-Pandemic 
•  Sensory Marketing and Its Role in Guest Satisfaction 
•  Sustainable Practices in Hotel Interior Design 
•  Robotics and Automation in the Hospitality Industry 
•  Micro-Moments in Guest Decision-Making: A Mobile-First Approach 
•  Virtual Reality-Based Tourism Experiences 
•  Waste Reduction Strategies in Hotel Operations 
•  The Role of Emotional Intelligence in Hotel Leadership 

Unique Hospitality Research Paper Topics

•  The Impact of Feng Shui in Hotel Design and Guest Satisfaction 
•  The Use of Scent Marketing in Enhancing the Guest Experience 
•  The Role of Astronomy Tourism in Dark Sky Destinations 
•  Hospitality for Space Travel: Preparing for a New Frontier 
•  The Influence of Animal-Assisted Therapy in Hotel Stays 
•  The Revival of Historic Hotels: Challenges and Success Stories 
•  Gaming and Virtual Reality Integration in Hotel Entertainment 
•  Culinary Tourism and Edible Landscapes in Restaurants 
•  The Art of Mixology: Craft Cocktails in Modern Bars 
•  Hospitality as a Platform: Cross-Industry Collaborations in Guest Services

Hospitality Management Research Topics in the Philippines

•  The Impact of Ecotourism on Philippine Local Economies 
•  Local Food Sourcing and Sustainability in Filipino Restaurants 
•  Community-Based Tourism Initiatives in the Philippines 
•  Promoting Filipino Hospitality and Cuisine through Social Media 
•  Adapting to the ‘New Normal’: Challenges and Opportunities in Philippine Hospitality 
•  Cultural Festivals and Their Role in Philippine Tourism 
•  Boutique Hotels and Their Contribution to Philippine Tourism 
•  Sustainable Practices in the Philippine Hotel Industry 
•  Tourism and Indigenous Communities: Social and Economic Impacts 
•  COVID-19 and Its Effects on Philippine Hospitality: Lessons Learned 
• Tourism in the Philippines: Addressing Overcrowding and Overtourism

Challenges Face By Students During Hospitality Management Research 

Here are some challenges that are faced by students during hospitality Management research:

• Complexity of the Industry: The multifaceted nature of the hospitality industry demands an in-depth understanding of various sectors, making it challenging to focus on a specific research area.
• Data Collection: Gathering reliable and relevant data can be a hurdle, as it often requires cooperation from industry partners or access to real-time customer data.
• Changing Trends: Hospitality is constantly evolving with emerging trends and technologies. Students must keep up with these changes to ensure their research remains current.
• Cultural Diversity: The global nature of the industry means that students may encounter challenges when conducting research in culturally diverse settings, from language barriers to understanding local customs.
• Ethical Considerations: Studying the hospitality industry may involve complex ethical dilemmas, such as privacy concerns or the impact of research on businesses and employees.
• Resource Constraints: Access to resources for research, such as funding, relevant literature, and technology, can be limited, especially for students with tight budgets.
• Time Management: Balancing coursework, internships, and research can be demanding. Students often struggle with time management to meet deadlines and make progress in their research endeavors.

Hospitality Management Research is like the secret ingredient that makes hotels and restaurants better. It’s all about creating enjoyable experiences for guests, ensuring businesses run smoothly, and even being kind to our planet. As we’ve explored a wide range of research topics, it’s clear that this field is ever-evolving and holds countless opportunities for students and professionals alike.

By understanding the importance of research in enhancing guest satisfaction, improving business operations, and promoting sustainability, we can appreciate the immense impact it has on the hospitality industry. So, whether you’re a student or a business owner, keep exploring, innovating, and embracing the world of hospitality management research to ensure a brighter and more delightful future for all.

Related Posts

Step by Step Guide on The Best Way to Finance Car

The Best Way on How to Get Fund For Business to Grow it Efficiently

A content analysis of hospitality research's research methods in the 2010s

International Hospitality Review

ISSN : 2516-8142

Article publication date: 19 November 2021

Issue publication date: 7 November 2023

This study aims to describe the development of hospitality research in terms of research methods and data sources used in the 2010s.

Design/methodology/approach

Content analyses of the research methods and data sources used in original hospitality research published in the 2010s in the Cornell Hospitality Quarterly (CQ), International Journal of Hospitality Management (IJHM), International Journal of Contemporary Hospitality Management (IJCHM), Journal of Hospitality and Tourism Research (JHTR) and International Hospitality Review (IHR) were conducted. It describes whether the time span, functional areas and geographic regions of data sources were related to the research methods and data sources.

Results from 2,759 original hospitality empirical articles showed that marketing research used various research methods and data sources. Most finance articles used archival data, while most human resources articles used survey designs with organizational data. In addition, only a small amount of research used data from Oceania, Africa and Latin America.

Research limitations/implications

This study sheds some light on the development of hospitality research in terms of research method and data source usage. However, it only focused on five English-based journals from 2010–2019. Therefore, future studies may seek to understand the impact of the COVID-19 pandemic on research methods and data source usage in hospitality research.

Originality/value

This is the first study to examine five hospitality journals' research methods and data sources used in the last decade. It sheds light on the development of hospitality research in the previous decade and identifies new hospitality research avenues.

• Research method
• Hospitality research
• Content analysis

Functional areas

Geographic regions.

Shum, C. , Garlington, J. , Ghosh, A. and Baloglu, S. (2023), "A content analysis of hospitality research's research methods in the 2010s", International Hospitality Review , Vol. 37 No. 2, pp. 286-313. https://doi.org/10.1108/IHR-03-2021-0020

Emerald Publishing Limited

Copyright © 2021, Cass Shum, Jaimi Garlington, Ankita Ghosh and Seyhmus Baloglu

Published in International Hospitality Review . Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode

Introduction

Hospitality research has developed rapidly in the 2010s. Changes in economic, social and technological factors – including postrecession economic recovery, growth of the sharing economy, globalization and evolution in technology – have increased the number of hospitality research publications, changes in research topics and development in research methods and analytical techniques (e.g. Law et al. , 2012 ). There is also an increased emphasis on research rigor with a few recent content analyses studies analyzing analytical techniques (e.g. Cheah et al. , 2018 ; Xu and Martinez, 2018 ), research biases (e.g. Min et al. , 2016 ; Yüksel, 2017 ) and bibliometrics (e.g. Cunill et al. , 2019 ; García-Lillo et al. , 2016 ; Köseoglu et al. , 2016 ; Köseoglu et al. , 2015 ).

Despite these developments, much less attention in the last decade has been paid to examine hospitality empirical research methods – the tools and means (e.g. experiments, surveys and qualitative designs) researchers use to collect data to uncover new knowledge. A well-designed method ensures that hospitality research findings are not only valid but can also yield trustworthy practical implications to hospitality managers (McKercher, 2018). Accordingly, the research methods employed have often been suggested as an indicator to assess maturity, paradigm, sophistication, quality and progress of a discipline (e.g. Baloglu and Assante, 1999 ; Köseoglu et al. , 2016 ; Rivera and Upchurch, 2008 ). However, the lack of recent content analysis of the research methods used in hospitality research hinders our understanding of the current state of hospitality research or ways to improve its sophistication level.

Indeed, the recent development of technology has facilitated new research methods, such as user-generated data (e.g. online review), web data (e.g. hotel pricing data on websites) and simulation ( Stamolampros et al. , 2020 ; Lu and Stepchenkova, 2015 ). Compared with traditional research methods (e.g. survey and experiment), these new methods are available to hospitality managers and researchers at a low cost ( Lu and Stepchenkova, 2015 ). Technology also facilitates new data sources (e.g. online panels) ( Aguinis et al. , 2021 ). More importantly, hospitality is a broad field with different functional areas (including marketing, finance, strategy, operations, technology and human resources [HR]) covering multiple geographic regions (including North America, Europe, Asia, Oceania, Latin America, Africa and multi-region) ( Baloglu and Assante, 1999 ; Shen et al. , 2018 ). Yet, the education and preference in research methods in each function area and geographic region can differ ( Ali et al. , 2021 ; Amarante, 2014 ; Mehmetoglu, 2004 ; Shen et al. , 2018 ). Therefore, a description of research methods and data sources by each functional area and geographic region can enhance validity and pinpoint specific areas that need further development ( Shen et al. , 2018 ).

As we progress to the new decade of the 2020s, it is time to take stock of the research method used in the 2010s and look forward to new opportunities. To ensure the findings can be comparable to the content analysis of research methods conducted by Baloglu and Assante (1999) , we focused the content analysis on the five established hospitality journals, including the Cornell Hospitality Quarterly (CQ) , International Journal of Hospitality Management (IJHM) , International Journal of Contemporary Hospitality Management (IJCHM) , Journal of Hospitality and Tourism Research (JHTR) and International Hospitality Review (IHR, formerly the FIU Hospitality Review) . This content analysis focused on the research methods and data sources used in original hospitality empirical articles published in these five journals in 2010–2019 by (1) time span, (2) functional areas and (3) geographic regions of the data. It provides implications on the development of hospitality research in the last decade, identifies new avenues of study designs for functional areas and sheds light on potential collaboration opportunities and education and training for academia in different geographic regions. In the next section, we present a brief review of content analyses within the boundaries of hospitality.

Content analyses of research methods in hospitality

Research methods.

Scholarly works have used content or bibliometric analyses to reveal the type of research (qualitative versus quantitative), research designs, measurement, sampling and statistical techniques used in hospitality research articles (e.g. Baloglu and Assante, 1999 ; Chon et al. , 1989 ; Crawford-Welch and McCleary, 1992 ; Mehmetoglu, 2004 ; Palmer et al. , 2005 ; Rivera and Upchurch, 2008 ). Previous content analysis of research methods ( Baloglu and Assante, 1999 ; Law et al. , 2012 ; Line and Runyan, 2012 ; Yoo et al. , 2011 ) suggested six major methods, including (1) surveys, (2) experiments, (3) qualitative studies, (4) archival data, (5) objective data and (6) simulations. Previous recommendations ( Fong et al. , 2016 ) further categorized experiments into (1) scenarios, (2) fields and (3) quasi-experiments. Similarly, past studies (e.g. Arendt et al. , 2012 ) further classify qualitative studies into (1) structured questionnaires, (2) interviews and (3) focus groups and refined archival data into (1) printed materials (2) public data, (3) website data and (4) user-generated data. Some researchers also use multiple studies with mixed research methods to balance different research methods' strengths and weaknesses ( Mariani and Baggio, 2020 ; Truong et al. , 2020 ).

What were the research methods used in the 2010s?

Data sources

Although each research method diverges in its ability to test causal relationships ( Baloglu and Assante, 1999 ), data sources and samples also impact the external (i.e. generalizability and realism) and internal validity (i.e. measurement precision) of the findings. The strengths and weaknesses of each method are summarized in Table 1 . However, such discussions are based on assumptions of the use of specific data sources. For example, Baloglu and Assante (1999) suggest that survey research can have high external validity if researchers use an effective sampling strategy. Similarly, because it is generally assumed that experiments use convenience samples with scenario experiments, scholars argue that experiments demonstrate causality at the cost of realism ( Fong et al. , 2016 ; Mattila, 2004 ). With the assumption of using a small sample based on personal contact and snowballing sampling techniques, qualitative studies are commonly touted for providing rich data with a high level of realism at the cost of measurement precision and generalizability ( Arendt et al. , 2012 ; Walsh, 2003 ). Archival studies mostly use publicly available data, which results in a high level of context realism and a low level of measurement flexibility ( Jones, 2010 ).

What were the data sources used in the 2010s?

Research methods and data sources by functional areas

To provide a refined understanding of research topics and methods used, some researchers focused their content analysis on one functional area within hospitality research – marketing (e.g. Line and Runyan, 2012 ; Oh et al. , 2004 ; Yoo et al. , 2011 ). These studies found that most marketing studies published between 2000 and 2010 use empirical field surveys. The results were in line with Morosan et al. (2014) , which suggested a paradigm shift in hospitality marketing research in 1989–2013 to focus on empirical research with a change in the research method. Unfortunately, content analyses including a method component are rarely seen in other functional areas, including finance, strategy, operations, technology and HR.

What were the research methods and data sources used in each functional area in the 2010s?

What was the geographic focus of data collection by hospitality researchers in the 2010s?

Research methods and data sources per geographic regions

What were the research methods and data sources used in each geographic region in the 2010s?

Journals and articles selection

Consistent with Baloglu and Assante (1999) , we narrowed our content reviews in these five hospitality journals (CQ, IJHM, IJCHM, JHTR and IHR) for four reasons. First, because tourism and hospitality research differ in the unit of analysis and the data availability, we limited our scope to hospitality research and excluded tourism journals (e.g. Annals of Tourism Research , Tourism Management ). Second, we focused on hospitality journals with a general focus and excluded some functional-specific journals, such as the Journal of Hospitality and Tourism Education and the Journal of Hospitality and Tourism Technology . All five journals specify that they welcome research from all functional areas, such as marketing, finance, HR, strategy, operations and technology. Third, all the journals are well-established. Using the same set of journals by Baloglu and Assante (1999) also allows a direct comparison of the results in this decade (2010–2019) and the 1990s (1990–1996). Finally, all of these five journals welcome submissions of all research methods.

Coders and validity of coding

We analyzed the content systematically. First, three researchers developed the coding scheme in an initial meeting. Then, to ensure the accuracy and validity of coding, two researchers coded each article. Finally, inconsistencies were resolved by a discussion among the three researchers.

Coding method

Empirical vs conceptual. Researchers manually coded the articles in five steps. In the first step, we identified the articles to be analyzed and only included original empirical hospitality articles and research notes. Excluding editorial, there were 3,227 articles published between January 2010 and December 2019 in the five hospitality journals. After excluding 48 research method papers, 110 destination tourism papers, 199 literature reviews and 108 conceptual papers, we retained a total of 2,759 original hospitality empirical articles for this content analysis.

Coding research method and data sources. In the second step, we coded the research method into (1) mixed method, (2) survey, (3a) scenario experiment, (3b) field experiment, (3c) quasi-experiment, (4a) structured questionnaire, (4b), interview, (4c) focus group, (5a) printed materials, (5b) public data, (5c) website data, (5d) user-generated data, (6) objective data and (7) simulation based on the definition in Table 3 . We also coded the data sources into (1) student data, (2) panel data, (3) organizational data, (4) user-generated data, (5) public data, (6) personal contacts, (7) random data and (8) mixed data sources based on the definition in Table 2 . Finally, we noted the number of empirical studies in each article. Most articles (2,628) have one study, and 131 articles have multiple empirical studies. Among the 131 multi-studies articles, 50 articles used mixed methods, and 81 used the same methods. Additionally, 20 of the 131 multi-studies articles used mixed data sources, while the other 111 used the same data sources.

Coding functional areas. In the third step, we identified the functional areas. Following Baloglu and Assante (1999) , we classified articles into six functional areas: marketing, finance, strategy, operations, technology and HR. Table 4 lists the definitions of each functional area, the editors' functional backgrounds and the distribution of articles. To ensure consistency in coding and avoid overlaps in functional areas, we coded the functional areas based on the study's dependable variables. For example, a study investigating the factors that increase customer satisfaction (e.g. Choi and Chui, 2001 ) was considered a marketing study. In contrast, a study investigating factors driving employee behaviors (e.g. Curtis et al. , 2013 ) was classified as a human resources study.

Coding geographic regions. Fourth, we coded the studies' geographic regions. We manually coded regions based on major continents: Africa, Europe, Asia (which includes Russia, East Asia, South Asia and Middle-eastern), North America (includes Canada and the USA), Latin America (which includes Mexico, South America and the Caribbean), Oceania (which includes Australia and New Zealand) and multi-regions (which collect data from two or more regions). Considered similarities in culture within a large continent area ( Hofstede, 2001 ) and some studies collecting data from multiple proximal countries, regions can provide more clarity in the results than a country-level analysis. In the next section, we present the results of our content analyses.

Articles distribution by journals

The total number of original empirical articles published increased from 178 to 491 articles from 2010 to 2019. Table 4 shows that the journals differ significantly on the published articles' functional areas ( χ 2  = 81.61, p  < 0.01). Over half of the JHTR articles were marketing studies (51%, 130 articles), higher than the other four journals (ranging from 36% [107 articles, CQ] to 41% [24 articles, IHR]). Also, CQ had a relatively large portion of finance studies (18%, 54 articles) when compared with IJHM (13%, 164 articles), IJCHM (9%, 78 articles), IHR (3%, 2 articles) and JHTR (5%, 12 articles). The five journals were very similar in the other functional areas, including strategy (ranging from 5% [3 articles, IHR] to 13% [33 articles, JHTR]), operations (ranging from 5% [3 articles, IHR] to 11% [27 articles, JHTR]) and technology (ranging from 3% [33 articles, IJHM] to 6% [14 articles, JHTR]). On the other hand, IHR published almost 40% of HR articles (23 articles), higher than the other four journals (ranged from 15% [37 articles, JHTR] to 30% [264 articles, IJCHM]).

Research methods’ usages in the 2010s

RQ1 focused on the research method used in the 2010s. Table 5 illustrates the research method used in the last decade. Survey research increased sharply in the early 2010s from 44% in 2010 (78 articles) to 55% in 2013 (152 articles), followed by a stable period in the rest of 2010s ranging from 51 to 48% in 2014–2019 (128–237 articles). Overall, 51% of analyzed articles used survey designs (i.e. 1,401 articles).

Archival data were the second popular research method (593 articles, 22% of all articles), comparable to the results in the 1990s (19%, Baloglu and Assante, 1999 ). While the use of public data, including data from financial markets and census data, decreased to 13% (363 articles), new forms of archival data – namely web data (3%, 79 articles) and user-generated data (4%, 116 articles) – played a more prominent role in empirical hospitality research. Although archival data remained relatively stable over time, there were some changes in the sub-categories. While the use of printed materials and public data decreased over time, there were more published articles using web data and user-generated data. In particular, the number of studies using user-generated data, such as online reviews, increased from 3 articles (2% of the published articles in 2010) to 42 articles (9% of the published articles in 2019).

Experiments were the third popular research method (11% of all articles, 318 articles). There was also a strong positive correlation between the total number of studies and the percentage of the experiment study ( r  = 0.69, p  < 0.05). Scenario experiment was the most popular among the three different types of experiments (8%, 225 articles), followed by quasi-experiment (2%, 56%) and field experiment (1%, 37 articles). Specifically, the representation of scenario experiments doubled over the years (from 4% [7 articles] in 2010 to 8% [41 articles] in 2019).

Around 9% of the published articles (235 articles) used a qualitative method. Among all three qualitative methods (structured questionnaire, interview and focus group), interviews were the most popular, with 200 published articles (7% of all articles). The number of qualitative studies decreased in the first half of the 2010s, dropping from 27 articles (16%) in 2010 to 14 articles (6%) in 2014. However, the number of qualitative studies increased in the latter half of the 2010s, representing 9% of the articles published in 2018 (29 articles) and 2019 (42 articles).

Similar to previous studies (e.g. Baloglu and Assante, 1999 ; Law et al. , 2012 ), there was only a handful of studies using objective data (1%, 40 articles) and simulation (1%, 14 articles). Around 6% of the published articles used a mixed method design. However, the portions of mixed method articles decreased from 10% in 2010 (18 articles) to only 6% in 2019 (29 articles). The total number of publications published in a year was negatively related to the percentage of mix-method studies ( r  = −0.56, p  < 0.1).

Data sources used in the 2010s

Figure 1 answers RQ2 , which investigates the use of data sources in the 2010s. Half (50%) of the studied articles use organizational data (1,368 articles), making it the most used data source. However, organizational data usage decreased from 58% (104 articles) to 35% (174 articles), while panel data increased from 3% (5 articles) to 24% (118 articles) over time. Although public data dropped from a high of 21% in 2010 (38 articles) to 12% in 2016 (32 articles), it slowly recovered to 18% in 2019 (93 articles). User-generated data increased from 1% (2 articles) to 8% (40 articles) over the 2010s, indicating the increasing reliance on this new data source. Student data decreased from a high of 7% in 2010 (12 articles) to 2% in 2019 (10 articles). Other data sources, including personal contact (2%, 44 articles), random data (4%, 106 articles) and mixed data sources (5%, 125 articles), remain to be used in less than 5% of articles in 2010s.

To further understand the above results, we analyzed how the functional areas of original hospitality empirical research changed over time (see Figure 2 ). Marketing was the most popular functional area (40%, 1,102 articles). The portion of marketing articles increased from 33% in 2010 (59 articles) to 44% in 2019 (214 articles). HR were the second most popular functional area, accounting for 25% (729 articles) of all articles. However, HR articles decreased from 32% (57 articles) to 24% (118 articles) over the 2010s. The portion of finance (11%, 310 articles), strategy (10%, 275 articles) and operations (9%, 244 articles) articles remained relatively stable over time. In the 2010s, there was a slight increase in technology articles from 2% in 2010s (4 articles) to 4% in 2019 (21 articles). However, technology remains the least popular functional area (4%, 99 articles) in the 2010s. In short, although there are more articles published in each year ( r year-total number of articles  = 0.80, p  < 0.05), marketing research contributes to most of the increases ( r year-total number of marketing articles  = 0.88, p  < 0.05).

Research methods by functional areas

Figure 3 addresses RQ3 by showing the research methods by functional areas. Functional areas were related to research method usage ( χ 2 df = 65  = 039.05, p  < 0.01). Operations was the only functional area that used all seven research methods, including 29% surveys (70 articles), 27% archival data (65 articles), 19% qualitative methods (47 articles), 9% objective data (22 articles), 6% experiments (15 articles) and 3% simulations (7 articles). Additionally, 7% (18 out of 244) of the operations articles used mixed method designs.

Similarly, marketing articles used a wide range of methods, including 5% mixed method (60 articles), 53% surveys (584 articles), 24% experiments (260 articles), 12% archival data (133 articles) and 5% qualitative methods (51 articles). The increasing number of marketing studies over time (see Figure 2 ) and the diverse methods used in marketing articles (see Figure 3 ) may explain the rise of experiment and user-generated data over time. Indeed, 83% (260 out of 315) of the experimental studies and 80% (93 out of 115) of the user-generated data were marketing articles.

The diversity of research methods used in operations and marketing articles strongly contrasts with finance articles, which predominantly used archival data (84%, 261 articles). Moreover, 73% (227 articles) of finance articles use only one category of archival data – public data. Indeed, 63% (227 out of 360) of the public data articles were finance articles. A small portion of the finance articles used surveys (8%, 26 articles) and qualitative methods (2%, 6 articles). Around 3% of finance articles (10 articles) used a mixed method design. Only one finance article used experiments, making it the field with the fewest articles that employed experiments.

Similarly, HR articles did not use diverse research methods. Over 76% of HR articles (551 articles) used surveys, while 11% (78 articles) used qualitative methods. With only 5% of HR articles (35 articles) used experiments, experimental designs were not common in HR articles. There was only 5% (35 articles) used a mixed method design. Only 4% of HR articles (29 articles) used archival data. There were no HR studies that used objective data, and only 1 HR study used simulations.

Strategy and technology articles shared a similar pattern in the research method. Such that the top three methods were surveys (42% [115 out of 275 strategy articles]; 57% [56 out of 99 technology articles]), archival data (33% [92 out of 275 strategy articles]; 16% [16 out of 99 technology articles]), and qualitative methods (20% [56 out of 275 strategy articles]; 12% [12 out of 99 technology articles]). However, 24% (65 out of 275) of strategy articles used public data versus none of the technology articles used public data. Conversely, 16/275 (6%) of strategy articles versus 13/99 (13%) of technology articles used web data and user-generated data.

Data sources by functional areas

As shown in Figure 4 , functional areas of research were related to the data sources. With marketing research had a good mix of different research methods, it also used diverse data sources. Organizational and panel data were most popular, accounting for 46% (503 articles) and 24% (266 articles) of marketing articles, respectively. However, marketing articles also use other data sources, including public data (7%, 82 articles), user-generated data (7%, 73 articles), student data (5%, 57 articles) and personal contact (1%, 13 articles). There were also 4% of marketing articles (46 articles) that used mixed data sources.

Organizational data were most commonly used in HR studies (74%, 543 articles). Around 8% of HR studies (59 articles) used panel data, 5% (38 articles) used student data and 5% (36 articles) used public data. However, other data sources, including random data (1%, 9 articles), personal contacts (1%, 8 articles) and user-generated data (1%, 4 articles), were seldomly used. Only 4% of HR studies (32 articles) used mixed data sources.

Since finance mainly uses archival data as a research method, public data were the most commonly used data source (73%, 226 articles). In addition, there were 14% of finance studies (44 articles) used organizational data. Finance studies seldom use other data sources, including user-generated data (5% 16 articles), mixed data sources (4%, 12 articles), panel data (3%, 10 articles) and random data (1%, 2 articles). No finance studies used personal contact or student data. The top four data sources used in technology studies were organizational data (34%, 34 articles), panel data (29%, 29 articles), user-generated data (10%, 10 articles) and public data (10%, 10 articles). The usage of student data (5%, 5 articles), random data (4%, 4 articles) and personal contacts (4%, 4 articles) were not common in technology articles. There were also only 4% of technology articles (4 articles) that used mixed data sources.

Both strategy and operations studies feature the use of organizational data (strategy: 46% [127 articles]; operations: 48% [117 articles]) and public data (strategy: 33% [92 articles]; operations: 22%, 53 articles). Strategy and operations studies seldom used random data (strategy: 5%, 14 articles; operation: 6%, 15 articles), personal contact (strategy: 4%, 10 articles; operation: 4%, 10 articles) and student data (strategy: 1%, 2 articles; operations: 2%, 5 articles). While panel data were not common in strategy (3%, 9 articles), it was common in operations (10%, 24 articles). Mixed data source was also uncommon in strategy (7%, 18 articles) and operation (5%, 13 articles).

Geographic regions overtime

RQ4 investigates the research intensity in different geographic regions. Despite increased emphasis on globalization, Table 6 showed that the portion of studies conducted in the various geographic regions remained relatively stable over time. Results showed that most articles used data from North America (1,119 articles, 41%) and Asia (979 articles, 35%). European data articles increased slowly from 12% (22 articles) in 2010 to 16% (77 articles) in 2019. Overall, there was 14% of the articles used European data (387 articles). Unfortunately, there was only a handful of studies using data from Oceania (3%, 94 articles), Africa (1%, 37 articles) and Latin America (1%, 19 articles) in the 2010s. Less than ten articles were from Latin America and Africa each year, representing around 0–2% of the analyzed articles. There was a drop in multi-region articles from 2010 (6%, 10 articles) to 2014 (2%, 6 articles). However, the number of multi-regions articles increased steadily since 2015 (4%, 11 articles). As a result, 7% of the 2019 articles (33 articles) used data collected from two or more geographic regions.

Research methods by geographic regions

Figure 5 answers RQ5 by showing the research method used in different geographic regions. Geographic regions had different research method usage patterns ( χ 2 df =  91  = 572.74, p  < 0.01), suggesting that the usage of hospitality research can differ across geographic regions. It is worth noting that user-generated data were collected from all six geographic areas and contributed 10% of the multi-region articles (13 articles).

Researchers used a variety of methods to collect data from North America. It had a low reliance on survey research (40%, 453 articles) and has a good mix of experiments (20%, 223 articles) and archival data (28%, 311 articles). It also used all other methods, including qualitative studies (5%, 56 articles), objective data (2%, 25 articles) and simulation (1%, 5 articles). Indeed, researchers collected 62% (223 out of 360) of the public data studies from North America.

Despite the relatively low usage of experiments (7%, 26 articles), data collected from Europe originates from a good mix of methods, including survey (43%, 168 articles), archival data (29%, 114 articles) and qualitative studies (14%, 54 articles). Furthermore, it also contributes to the usage of mixed method (5%, 19 articles), objective data (1%, 4 articles) and simulation (1%, 2 articles). Thus, the results indicating that the development of the research methods was quite sophisticated in Europe. Interestingly, Oceania had the lowest reliance on surveys (37%, 35 articles) and the highest reliance on qualitative studies (25%, 24 articles). Similar to North America and Europe, Oceania also had a good balance of experiments (13%, 12 articles), archival data (16%, 15 articles) and objective data (3%, 3 articles).

Although Asia also used all research methods, it relied on surveys (67%, 660 articles). On the other hand, there was a relatively small portion of archival data (12%, 114 articles), qualitative studies (9%, 54 articles), mixed method studies (6%, 19 articles), experiments (5%, 26 articles), objective data (1%, 4 articles) and simulation (1%, 2 articles). Such reliance on survey research was similar to other developing regions, such as Latin America (53%, 10 articles) and Africa (73%, 27 articles). Researchers collected archival data (21%, 4 articles) and a mixed method study (16%, 3 articles) in Latin America. On the other hand, some qualitative studies were collected in Africa (16%, 6 articles). Only one qualitative study (5%) and one simulation (5%) were collected from Latin America. Similarly, researchers only collected one mixed method study (3%), one objective data (3%) and two archival data (3%) in Africa. However, no experiment was collected from Latin America or Africa.

Data sources by geographic regions

Table 7 illustrates the data sources by geographic regions. Although North America and Asia contribute the most data, the types of data they contribute can be very different. For example, while North America contributes the most student data (64%, 69 out of 107 articles), panel data (76%, 300 out of 397 articles) and public data (52%, 257 out 499 articles), Asia contributes the most organizational data (50%, 687 out of 1,368 articles), personal contacts (59%, 26 out of 44 articles) and random data (48%, 51 out of 106 articles). Of the 133 studies using user-generated data, 46% originated from North America (52 articles), 19% from Europe (22 articles), 18% from Asia (20 articles), 4% from Oceania (4 articles), 2% from Latin America (2 articles) and 1% from Africa (1 article). Researchers also collected 11% of the user-generated data from multi-region (11 articles), indicating that it can be possible to conduct multi-region research. In the next section, we discuss the implications of the result of this study and make recommendations for the journal editors, researchers and institutions. Additionally, we address the limitations of this project.

Discussion, recommendations and conclusion

This study analyzed research methods and data sources of 2,759 original hospitality research articles published in the top five hospitality journals from 2010 to 2019. As research methods can be a proxy of research rigor, they illuminated the overall progression of the research development. By focusing on five journals, six functional areas and seven geographic regions over the last decade, we showed that hospitality research had developed significantly over the last decade. First, the results indicate a continuing trend of increasing empirical studies in hospitality research: the portion of empirical studies increased from 32% in 1990–1996 ( Baloglu and Assante, 1999 , which analyzed the same five journals) to 82% in 2000–2005 ( Rivera and Upchurch, 2008 , which focused on IJHM only) and 85% in 2010–2019 as selected in this study.

As technology had enabled new research methods (e.g. user-generated data) and new data sources (e.g. online panel data), there was growing diversity in the research methods employed. There was a slight increase in qualitative research in the mid-2010s. This change could be attributed to the launching of designated special qualitative sections in IJHM in 2018 ( Elsevier, 2017 ), indicating that journals' special issues can impact researchers' method choices. Recent calls of specific research methods, such as experiments ( Fong et al. , 2016 ) and user-generated data ( Lu and Stepchenkova, 2015 ), increased the usage of these methods and decreased reliance on the survey. However, as in the 1990s ( Baloglu and Assante, 1999 ), objective data and simulation remain minimal, suggesting potential new avenues. Thus, the research method and data sources usage depend on journal editorial decisions and the calls from prolific scholars.

Overall, these results suggested that hospitality research in the 2010s was more advanced and diversified than in previous decades. The portion of survey studies across the 2010s was significantly lower than previously reported (e.g. Baloglu and Assante, 1999 ; Law et al. , 2012 ). Compared with Baloglu and Assante (1999) , which use the same list of five journals, the reliance on surveys dropped from 80 to 51% during the period of 1990–2010s. However, surveys remained to be the most popular research method in the 2010s. While hospitality research was using the new technology-enabled method, such as website data and user-generated information, the use of objective data and simulation remains minimal.

However, the technology also results in new threats, as seen in the decreased usage of organizational data and increased reliance on panel data. One possible reason is the availability of online panels, such as Amazon MTurk, Qualtrics Panels and SurveyMonkey online panels. Although panel data provide easy access to the diverse sample (MTurk, 2017), organizational data can provide richer contexts for researchers to understand the implications of the studies.

The developing trend of using diverse methods was not the same in all functional areas. Similar trends can be seen in the data sources because data sources and research methods are highly related. Together, the results showed that functional area was related to the research method used, and each functional area varied in terms of developments in research techniques. Unfortunately, the results indicate that some functional areas develop faster than other functional areas. While marketing and operational research contribute to the diversity of the research method used, other functional areas, such as HR and finance, continued to use the same method (survey with organizational data; archival data with public data) as in the 1990s. Because finance and HR were the second and third most popular functional areas, the primary usage of archival data in finance articles and surveys in HR articles may explain the popularity of survey and public data in all hospitality research.

Compared with Shen et al. (2018) , our results showed that the geographical landscape of hospitality research did not change much over the years – the majority of the studies used data from North America and Asia. Oceania, Latin America and Africa remained underrepresented in the five hospitality journals focused on this research. The results indicate that the findings yield in hospitality research from these five journals may be more applicable to North America and Asia. However, the findings from these five journals may have limited generalizability to developing geographic regions, such as Oceania, Africa and Latin America. One plausible explanation would be that most established hospitality schools are in the USA, Asia, and Europe, and all five journals are US-based. Geographic regions were related to the research method used, which may be attributed to the training and the differential norms of the preferred method in the culture ( Shen et al. , 2018 ). Geographic regions also provide different data sources. Aside from language and training, the differences across geographic regions can be attributed to legal requirements ( Benoit et al. , 2019 ). For example, while getting data from organizations in North America requires corporate legal approval, getting such data in Asia is usually a regional office decision ( Benoit et al. , 2019 ). Similarly, although most North American publicly traded organizations are required to share their financial information, the sharing requirements can be different in Asia ( SEC, 2020 ). However, user-generated data across all geographic regions suggest that this new research method can be a potential avenue for collecting data in different geographic regions, which may be difficult for traditional research methods.

Finally, due to the difficulties of using a mix-method or collecting data from multiple geographic areas, only a small portion of articles used mixed method (6%, 158 articles) or collected data from multiple geographic regions (4%, 124 articles). Unfortunately, this suggests that the hospitality research method has not improved significantly since previous content analyses work in the past two decades (e.g. Baloglu and Assante, 1999 ; Law et al. , 2012 ). Therefore, as researchers, we need to spark new conversations by diversifying our research methods and study designs. Drawing on the above findings, we made a few recommendations to the hospitality editors and researchers.

Recommendation for editors: Be open to nontraditional research methods

To stimulate research method diversity, editors should be more open to other research methods that have seldom been used in the functional areas. For example, several mainstream studies suggested that experimental designs can be utilized to extend finance (e.g. Libby et al. , 2002 ; Karlan, 2005 ) and HR research (e.g. Aguinis and Bradley, 2014 ; Podsakoff and Podsakoff, 2019 ). Therefore, we encourage editors to create a special section on mixed method articles. They can also call for nontraditional methods in special issues (e.g. nonsurvey research in HR or nonarchival data research in finance), thus allowing for exemplar studies that show interesting and potentially different results by using unconventional methods.

Recommendation for researchers: use new tools to conduct research

It is important to note that each research method diverges in its generalizability, realism and measurement precision ( Baloglu and Assante, 1999 ). Thus, we reiterate Baloglu and Assante's (1999) recommendation for researchers to use multiple research methods in their studies. Specifically, we encourage researchers to consider adding qualitative analysis into quantitative research. For example, researchers can use a qualitative study to showcase the decision-making process and explains quantitative results. We also encourage researchers to use more qualitative research in finance and marketing.

Technology also enables researchers to have more research methods to conduct research. Our results showed that the utilization of user-generated data was on the rise. However, this rise was mainly limited to marketing research. Researchers from other functional areas can learn from their marketing peers and use more user-generated data. For example, HR researchers can use online employee reviews (e.g. Glassdoor and Indeed) to understand employee outcomes ( Stamolampros et al. , 2020 ). Similarly, researchers can use traditional methods (e.g. qualitative) to analyze data from newer methods (e.g. review comments data from user-generated data).

The use of objective data remains minimal in the 2010s. However, this can be changed with the availability of wearable technology and smart-home technology. For example, operations research can use auto-generated data from smart-home devices (e.g. smart thermostats) to improve operational efficiency ( Nadkarni et al. , 2019 ). In addition, by using both traditional methods (e.g. survey and experiment) and newer technology (e.g. wearable technology), researchers test more interesting research questions related to the personal well-being of guests and employees ( Massaro and Pecchia, 2019 ), as well as to understand workplace relationships ( Chaffin et al. , 2017 ).

We challenge researchers to consider different data sources. Although technology facilitates the use of online panel data (e.g. MTurk), which provides cheap and easy access to the diverse sample ( Aguinis et al. , 2021 ), we encourage researchers to keep using field research (e.g. organizational data) such that researchers would be able to know more contextual information (e.g. organizational background) from organizations and provide practical implications to organizations that provide data access ( Tracey, 2020 ).

Recommendation to institutions: conduct research globally

Since each culture has its unique values, the findings from one geographic region may not be generalizable to other regions ( Hofstede, 2001 ). Thus, in line with Law et al. (2012) , we call for more research in traditionally ignored geographic areas, such as Oceania, Latin America and Africa. In particular, the hospitality industry in Africa and Latin America has developed dramatically in the last few years ( Benzitouni and Wawira, 2019 ; Schmitt and Cruz, 2018 ). It presents unique HR, strategy and operations research ( Aguinis et al. , 2020 ). We recommend interinstitutional collaboration such that seasoned researchers establish research collaborations with local researchers in Latin America and Africa. This will facilitate the progression of hospitality research. Moreover, it will allow researchers to develop culture-specific research in these developing regions.

Limitations and future research

This study synthesizes the research method used in original hospitality research in the 2010s. Although we addressed several issues, some other vital issues are out of the scope of this research and warrant future research attention. First, we did not include a content analysis of statistical-related issues due to space constraints, such as sample size, level of measurement and analyses. Future research can compare statistical usage and identify potential analytical recommendations. Second, our content analyses excluded tourism articles and research method articles. Some research methods and data analyses articles provide sample studies to illustrate the method/analyses. Although it only accounts for 48 articles, these articles usually showcase newer methods. Thus, our results may underestimate some of the usages of newer methods. Third, we limited our content analyses to research articles published in five journals. The results cannot be generalized to articles that are not conducted but not accepted in the five journals. It is unclear whether editorial decisions or authors' preferences caused the changes in the method used. Although the five journals have a general focus, the background of editors may change editorial decisions, favoring articles of specific functional areas, research methods and data sources used. A comparison of the journals, SSCI journals and non-SSCI journals may provide a more comprehensive understanding of the hospitality research development in terms of the research methods used.

Fourth, our study focused on a systematic description of the method and data sources usage over time. It does not provide an in-depth description of how the method changes over time. However, empirical studies are getting more sophisticated. For example, survey research has changed from a cross-section self-report survey to multi-level, multi-source, multi-wave and longitudinal surveys ( Dolnicar, 2018 ). Similarly, more realism checks are used in experiments ( Fong et al. , 2016 ). We encourage future research to focus on each method and describe how the method changes over time. Finally, the COVID-19 pandemic may make some research methods that rely on face-to-face interactions (e.g. face-to-face interview/focus-group) impossible. Since some organizations can be focusing on dealing with the pandemic, they may be unwilling to collaborate with research, making data collection in organizations more difficult. Future research can expand our study and understand how the COVID-19 pandemic affects the research method used.

Data sources original hospitality empirical research over time

Functional areas over time

Research method by functional areas

Research method by geographic regions

Advantages and disadvantages of each research method

Definitions of research method

Aguinis , H. and Bradley , K.J. ( 2014 ), “ Best practice recommendations for designing and implementing experimental vignette methodology studies ”, Organizational Research Methods , Vol. 17 No. 4 , pp. 351 - 371 .

Aguinis , H. , Villamor , I. , Lazzarini , S.G. , Vassolo , R.S. , Amorós , J.E. and Allen , D.G. ( 2020 ), “ Conducting management research in Latin America: why and what's in it for you? ”, Journal of Management , Vol. 16 , pp. 1 - 22 .

Aguinis , H. , Villamor , I. and Ramani , R.S. ( 2021 ), “ MTurk research: review and recommendations ”, Journal of Management , Vol. 47 , pp. 823 - 837 .

Ali , F. , Ciftci , O. , Nanu , L. , Cobanoglu , C. and Ryu , K. ( 2021 ), “ Response rates in hospitality research: an overview of current practice and suggestions for future research ”, Cornell Hospitality Quarterly , Vol. 62 No. 1 , pp. 105 - 120 .

Amarante , V. ( 2014 ), “ Income inequality in Latin America: data challenges and availability ”, Social Indicators Research , Vol. 119 No. 3 , pp. 1467 - 1483 .

Amazon Mechanical Turk ( 2017 ), “ MTurk is now available to requesters from 43 countries ”, available at: https://blog.mturk.com/mturk-is-now-available-to-requesters-from-43-countries-77d16e6a164e .

Arendt , S. , Roberts , K. , Strohbehn , C. , Ellis , J. , Paez , P. and Meyer , J. ( 2012 ), “ Use of qualitative research in foodservice organizations ”, International Journal of Contemporary Hospitality Management , Vol. 24 No. 6 , pp. 820 - 837 .

Baloglu , S. and Assante , L.M. ( 1999 ), “ A content analysis of subject areas and research methods used in five hospitality management journals ”, Journal of Hospitality and Tourism Research , Vol. 23 No. 1 , pp. 53 - 70 .

Benoit , S. , Klose , S. , Wirtz , J. , Andreassen , T.W. and Keiningham , T.L. ( 2019 ), “ Bridging the data divide between practitioners and academics: approaches to collaborating better to leverage each other's resources ”, Journal of Service Management , Vol. 30 No. 5 , pp. 524 - 548 .

Benzitouni , A. and Wawira , J. ( 2019 ), Hospitality Report Africa 2019 , 3rd ed. , HospitalityNet, available at: https://www.hospitalitynet.org/file/152008745.pdf .

Chaffin , D. , Heidl , R. , Hollenbeck , J.R. , Howe , M. , Yu , A. , Voorhees , C. and Calantone , R. ( 2017 ), “ The promise and perils of wearable sensors in organizational research ”, Organizational Research Methods , Vol. 20 No. 1 , pp. 3 - 31 .

Cheah , J. , Sarstedt , M. , Ringle , C. , Ramayah , T. and Ting , H. ( 2018 ), “ Convergent validity assessment of formatively measured constructs in PLS-SEM ”, International Journal of Contemporary Hospitality Management , Vol. 30 No. 11 , pp. 3192 - 3210 .

Choi , T.Y. and Chu , R. ( 2001 ), “ Determinants of hotel guests' satisfaction and repeat patronage in the Hong Kong hotel industry ”, International Journal of Hospitality Management , Vol. 20 No. 3 , pp. 277 - 297 .

Chon , K.S. , Evans , M.R. and Sutherlin , D. ( 1989 ), “ Trends in hospitality management literature: a content analysis ”, Hospitality Education and Research Journal , Vol. 13 No. 3 , pp. 483 - 491 .

Cooper , D.R. and Schindler , P.S. ( 2014 ), Business Research Methods , 12th ed., McGraw-Hill Education, New York, NY .

Crawford-Welch , S. and McCleary , K.W. ( 1992 ), “ An identification of the subject areas and research techniques used in five hospitality-related journals ”, International Journal of Hospitality Management , Vol. 11 No. 2 , pp. 155 - 167 .

Cunill , O.M. , Salvá , A.S. , Gonzalez , L.O. and Mulet-Forteza , C. ( 2019 ), “ Thirty-fifth anniversary of the international journal of hospitality management: a bibliometric overview ”, International Journal of Hospitality Management , Vol. 78 , pp. 89 - 101 .

Curtis , C.R. , Upchurch , R.S. and Dickson , D. ( 2013 ), “ Restaurant industry perspectives on pro-social rule-breaking: intention vs action ”, Hospitality Review Journal , Vol. 31 No. 1 , pp. 1 - 23 .

Dolnicar , S. ( 2018 ), “ A reflection on survey research in hospitality ”, International Journal of Contemporary Hospitality Management , Vol. 30 No. 11 , pp. 3412 - 3422 .

Elbanna , S. and Gherib , J. ( 2012 ), “ Miller's environmental uncertainty scale: an extension to the Arab world ”, International Journal of Commerce and Management , Vol. 22 No. 1 , pp. 7 - 25 .

Elsevier ( 2017 ), “ New IJHM special sections ”, available at: https://www.journals.elsevier.com/international-journal-of-hospitality-management/news/new-ijhm-special-sections .

Evren , S. and Kozak , N. ( 2014 ), “ Bibliometric analysis of tourism and hospitality related articles published in Turkey ”, Anatolia – An International Journal of Tourism and Hospitality Research , Vol. 25 No. 1 , pp. 61 - 80 .

Fong , L. , Law , R. , Tang , C. and Yap , M. ( 2016 ), “ Experimental research in hospitality and tourism: a critical review ”, International Journal of Contemporary Hospitality Management , Vol. 28 No. 2 , pp. 246 - 266 .

García-Lillo , F. , Úbeda-García , M. and Marco-Lajara , B. ( 2016 ), “ The intellectual structure of research in hospitality management: a literature review using bibliometric methods of the journal International Journal of Hospitality Management ”, International Journal of Hospitality Management , Vol. 52 , pp. 121 - 130 .

Henning , G.K. , Levy , S. and Ritchie , J.R. ( 2005 ), “ An inquiry into the nature and composition of tourism, leisure and hospitality research ”, Tourism , Vol. 53 No. 3 , pp. 187 - 203 .

Hofstede , G. ( 2001 ), Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations across Nations , 2nd ed., Sage Publications, Thousand Oaks, CA .

Huang , S. and Hsu , C.H. ( 2008 ), “ Recent tourism and hospitality research in China ”, International Journal of Hospitality and Tourism Administration , Vol. 9 No. 3 , pp. 267 - 287 .

Jones , C. ( 2010 ), “ Archival data: advantages and disadvantages for research in psychology ”, Social and Personality Psychology Compass , Vol. 4 No. 11 , pp. 1008 - 1017 .

Karlan , D.S. ( 2005 ), “ Using experimental economics to measure social capital and predict financial decisions ”, American Economic Review , Vol. 95 No. 5 , pp. 1688 - 1699 .

Köseoglu , M.A. , Sehitoglu , Y. and Craft , J. ( 2015 ), “ Academic foundations of hospitality management research with an emerging country focus: a citation and co-citation analysis ”, International Journal of Hospitality Management , Vol. 45 , pp. 130 - 144 .

Köseoglu , M.A. , Rahimi , R. , Okumus , F. and Liu , J. ( 2016 ), “ Bibliometric studies in tourism ”, Annals of Tourism Research , Vol. 61 , pp. 180 - 198 .

Kozak , M. , Bigné , E. and Andreu , L. ( 2004 ), “ Limitations of cross-cultural customer satisfaction research and recommending alternative methods ”, Journal of Quality Assurance in Hospitality and Tourism , Vol. 4 Nos 3/4 , pp. 37 - 59 .

Law , R. , Leung , D. and Cheung , C. ( 2012 ), “ A systematic review, analysis, and evaluation of research articles in the Cornell Hospitality Quarterly ”, Cornell Hospitality Quarterly , Vol. 53 No. 4 , pp. 365 - 381 .

Li , M.Z. and Ryerson , M.S. ( 2019 ), “ Reviewing the DATAS of aviation research data: diversity, availability, tractability, applicability, and sources ”, Journal of Air Transport Management , Vol. 75 , pp. 111 - 130 .

Libby , R. , Bloomfield , R. and Nelson , M.W. ( 2002 ), “ Experimental research in financial accounting ”, Accounting, Organizations and Society , Vol. 27 No. 8 , pp. 775 - 810 .

Line , N.D. and Runyan , R.C. ( 2012 ), “ Hospitality marketing research: recent trends and future directions ”, International Journal of Hospitality Management , Vol. 31 No. 2 , pp. 477 - 488 .

Lu , W. and Stepchenkova , S. ( 2015 ), “ User-generated content as a research mode in tourism and hospitality applications: topics, methods, and software ”, Journal of Hospitality Marketing and Management , Vol. 24 No. 2 , pp. 119 - 154 .

Lynn , M. ( 2017 ), “ More multi-study articles wanted ”, Cornell Hospitality Quarterly , Vol. 58 No. 3 , pp. 228 , doi: 10.1177/1938965517714372 .

Mariani , M. and Baggio , R. ( 2020 ), “ The relevance of mixed methods for network analysis in tourism and hospitality research ”, International Journal of Contemporary Hospitality Management , Vol. 32 No. 4 , pp. 1643 - 1673 .

Massaro , S. and Pecchia , L. ( 2019 ), “ Heart rate variability (HRV) analysis: a methodology for organizational neuroscience ”, Organizational Research Methods , Vol. 22 No. 1 , pp. 354 - 393 .

Mattila , A. ( 2004 ), “ Consumer behavior research in hospitality and tourism journals ”, International Journal of Hospitality Management , Vol. 23 No. 5 , pp. 449 - 457 .

Mehmetoglu , M. ( 2004 ), “ Quantitative or qualitative? A content analysis of nordic research in tourism and hospitality ”, Scandinavian Journal of Hospitality and Tourism , Vol. 4 No. 3 , pp. 176 - 190 .

Min , H. , Park , J. and Kim , H.J. ( 2016 ), “ Common method bias in hospitality research: a critical review of literature and an empirical study ”, International Journal of Hospitality Management , Vol. 56 , pp. 126 - 135 .

Morosan , C. , Bowen , J.T. and Atwood , M. ( 2014 ), “ The evolution of marketing research ”, International Journal of Contemporary Hospitality Management , Vol. 26 No. 5 , pp. 706 - 726 .

Nadkarni , S. , Kriechbaumer , F. , Rothenberger , M. and Christodoulidou , N. ( 2019 ), “ The path to the hotel of things: internet of things and big data converging in hospitality ”, Journal of Hospitality and Tourism Technology , Vol. 11 No. 1 , pp. 93 - 107 .

Oh , H. , Kim , B.Y. and Shin , J.H. ( 2004 ), “ Hospitality and tourism marketing: recent developments in research and future directions ”, International Journal of Hospitality Management , Vol. 23 No. 5 , pp. 425 - 447 .

Olsen , W. ( 2019 ), “ Bridging to action requires mixed methods, not only randomised control trials ”, The European Journal of Development Research , Vol. 31 No. 2 , pp. 139 - 162 .

O'Brochta , W. and Parikh , S. ( 2021 ), “ Anomalous responses on Amazon mechanical Turk: an Indian perspective ”, Research and Politics , Vol. 8 No. 2 , pp. 1 - 4 .

Palmer , A.L. , Sese , A. and Montano , J.J. ( 2005 ), “ Tourism and statistics: bibliometric study 1998-2002 ”, Annals of Tourism Research , Vol. 32 No. 1 , pp. 167 - 178 .

Podsakoff , P.M. and Podsakoff , N.P. ( 2019 ), “ Experimental designs in management and leadership research: strengths, limitations, and recommendations for improving publishability ”, The Leadership Quarterly , Vol. 30 No. 1 , pp. 11 - 33 .

Rahman , M.S. ( 2020 ), “ The advantages and disadvantages of using qualitative and quantitative approaches and methods in language ‘testing and assessment’ research: a literature review ”, Journal of Education and Learning , Vol. 6 No. 1 , pp. 102 - 112 .

Richard , B. , Sivo , S. , Orlowski , M. , Ford , R. , Murphy , J. , Boote , D. and Witta , E. ( 2018 ), “ Online focus groups: a valuable alternative for hospitality research? ”, International Journal of Contemporary Hospitality Management , Vol. 30 No. 11 , pp. 3175 - 3191 .

Rivera , M.A. and Upchurch , R. ( 2008 ), “ The role of research in the hospitality industry: a content analysis of the IJHM between 2000 and 2005 ”, International Journal of Hospitality Management , Vol. 27 No. 4 , pp. 632 - 640 .

Schmitt , A. and Cruz , M. ( 2018 ), “ On the rise: hospitality in Latin America ”, available at: https://hospitalityinsights.ehl.edu/hospitality-in-latin-america .

SEC ( 2020 ), “ Disclosure considerations for China-based issuers ”, available at: https://www.sec.gov/corpfin/disclosure-considerations-china-based-issuers .

Shen , Y. , Morrison , A.M. , Wu , B. , Park , J. , Li , C. and Li , M. ( 2018 ), “ Where in the world? A geographic analysis of a decade of research in tourism, hospitality, and leisure journals ”, Journal of Hospitality and Tourism Research , Vol. 42 No. 2 , pp. 171 - 200 .

Stamolampros , P. , Korfiatis , N. , Chalvatzis , K. and Buhalis , D. ( 2020 ), “ Harnessing the ‘wisdom of employees’ from online reviews ”, Annals of Tourism Research , Vol. 80 , 102694 .

Stritch , J.M. , Pedersen , M.J. and Taggart , G. ( 2017 ), “ The opportunities and limitations of using Mechanical Turk (Mturk) in public administration and management scholarship ”, International Public Management Journal , Vol. 20 No. 3 , pp. 489 - 511 .

Tracey , J.B. ( 2020 ), “ Co-created scholarship ”, Cornell Hospitality Quarterly , Vol. 61 No. 2 , p. 112 .

Truong , D. , Liu , R.X. and Yu , J.J. ( 2020 ), “ Mixed methods research in tourism and hospitality journals ”, International Journal of Contemporary Hospitality Management , Vol. 32 No. 4 , pp. 1563 - 1579 .

Tsang , N.K. and Hsu , C.H. ( 2011 ), “ Thirty years of research on tourism and hospitality management in China: a review and analysis of journal publications ”, International Journal of Hospitality Management , Vol. 30 No. 4 , pp. 886 - 896 .

Van Nes , F. , Abma , T. , Jonsson , H. and Deeg , D. ( 2010 ), “ Language differences in qualitative research: is meaning lost in translation? ”, European Journal of Ageing , Vol. 7 No. 4 , pp. 313 - 316 .

Venkatesh , V. , Brown , S.A. and Bala , H. ( 2013 ), “ Bridging the qualitative-quantitative divide: guidelines for conducting mixed methods research in information systems ”, MIS Quarterly , Vol. 37 No. 1 , pp. 21 - 54 .

Walsh , K. ( 2003 ), “ Qualitative research: advancing the science and practice of hospitality ”, Cornell Hotel and Restaurant Administration Quarterly , Vol. 44 No. 2 , pp. 66 - 74 .

Xu , S. and Martinez , L. ( 2018 ), “ Applications of latent growth curve modeling: a research agenda for hospitality management ”, International Journal of Contemporary Hospitality Management , Vol. 30 No. 11 , pp. 3268 - 3286 .

Yoo , M. , Lee , S. and Bai , B. ( 2011 ), “ Hospitality marketing research from 2000 to 2009: topics, methods, and trends ”, International Journal of Contemporary Hospitality Management , Vol. 23 No. 4 , pp. 517 - 532 .

Yüksel , A. ( 2017 ), “ A critique of ‘Response Bias’ in the tourism, travel and hospitality research ”, Tourism Management , Vol. 59 , pp. 376 - 384 .

Zikmund , W.G. , Babin , B.J. , Carr , J.C. and Griffin , M. ( 2013 ), Business Research Method , 9th ed., Cengage Learning, Mason, OH .

Corresponding author

Related articles, we’re listening — tell us what you think, something didn’t work….

Report bugs here

All feedback is valuable

Please share your general feedback

Join us on our journey

Platform update page.

Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

Questions & More Information

Answers to the most commonly asked questions here

Top 200 Hospitality Research Topics and Ideas

Table of Contents

If you are pursuing a degree in hospitality courses, then to obtain graduation, definitely during your final semester, you will have to submit a thesis on any hospitality research topic. Since hospitality is a vast field of study, it might be challenging to identify a good research topic on it. So, for your convenience, in this blog post, we have presented a list of 200 outstanding hospitality research paper topics on different themes related to the subject. Continue reading to gain a wide range of hospitality research ideas. Also, from here, get to know about the preparation of hospitality research papers.

What is Hospitality?

Hospitality means offering a warm or friendly welcome to visitors and guests. On this planet, hospitality is one of the dynamic industries where innovation and technology are used to improve the experience of the guests. The hospitality and tourism industry majorly encloses all the activities that are associated with travel and tourism. Primarily, the hospitality sector includes

• Hotels & Resorts
• Night Clubs & Bars
• Restaurants & Catering
• Travel & Transportation
• Cruise Liners and bus tours
• Events (Private, Business, Cultural & Sports)
• Spas & Wellness

Hospitality management or hotel management is a vast field that deals with managerial activities in the hospitality industry. The ultimate aim of the hospitality industry is to satisfy customers by offering the best services. Hence, to improve customer satisfaction, the industry requires a lot of skills, creativity, and the help of technology. Also, to build unique strategies for attracting customers, various research and analysis activities are conducted in the hospitality industry.

Hospitality Research Paper Writing

A hospitality research paper is an academic paper that focuses on any topics that are related to hospitality. For writing a research paper, first, you should identify a good topic. During topic selection, make sure to pick a topic that matches your interest. The research topic should not be too broad or too narrow.

If the topic is too broad, narrow it down and focus only on a particular theme. You can select either a topic or a subtopic for discussion, but it should have a strong thesis statement. Remember, all the main points related to the research statement should be explained with supporting facts.

Like other academic papers, the hospitality research paper you prepare should also be well-structured and informative. When writing a hospitality research paper, include the following elements.

Introduction: It is the opening paragraph of the paper. In the introductory paragraph, you should mention brief background information on the topic and thesis statement .

Literature review: In this section, you should discuss the theoretical framework and the sources you have used to research and write the paper.

Research Methodology: Here, you should list and explain all of the methods you have used to collect and analyze the data.

Data Analysis: In this section, you should analyze all the research data you have gathered.

Results: Here, you should focus on the meaning and implications of the data you have collected.

Conclusion: In this section, you should summarize all the major points. Also, you should specify how your analysis has provided the answers to your research question.

References Page: Here, you should list all the sources you have used as a reference in your research paper.

List of Hospitality Research Topics and Ideas

Hospitality is a broad field with endless research topics to consider. When it comes to writing a hospitality research paper, you can prefer any hospitality topics based on history, culture, management, and recent industry trends.

Are you asked to prepare a hospitality research paper on the best topics? Cool! Here, we have shared the top hospitality research topics and ideas for you to consider.

Refer to the list mentioned below and identify a topic of your choice.

Simple Hospitality Research Topics

• Talk about the origin of the word Hospitality.
• Hospitality in the Islam culture.
• Hospitality in Ancient Greece.
• Best ways to greet a tourist in Rome.
• Hospitality in the Christian culture.
• The effect of global trends on the hospitality industry.
• Explain the relationship between the host and the guest.
• An in-depth look at hospitality ethics.
• Best ways to greet a guest in Prague.
• Analyze the negative effects of travel bans
• Contribution of tourism to global economic growth
• Development of sustainable tourism
• Contribution of tourism to development and poverty reduction
• Discuss the tourism destinations across Europe
• Impact of the COVID-19 pandemic on global tourism

Hospitality Research Topics on Tourism

• Contribution of Tourism to the Worldwide Trade
• Improvement of Competitiveness of Tourism
• The advancement of Tourism contribution to the development
• Best ways to greet tourists in Rome
• Comparison between the hospitality laws in Middle-East countries and European countries
• Existing hospitality laws in Japan and China
• Employee performance in the establishment of Hotel: Case Study of Munyonyo Commonwealth Resort
• Best practices of hotel management
• Talk about etiquette in the hospitality industry.
• The effects of smoking bans on casinos.
• Analyze the impact of the COVID-19 pandemic-led social distancing on the global tourism management
• How the removal of travel restrictions in the post-COVID year is going to benefit the tourism industry of the United Kingdom?
• Assess how government policies, rules, and regulations impact the development of a country’s tourism business
• Analyze the impact of natural disasters and hazards on the tourism industry of the UK
• Discuss the impact of travel bloggers and vloggers on the global tourism business

Interesting Hospitality Research Paper Topics

• Explain the concept of favored guests in Christianity.
• The right to free transit.
• Analyze the concept of perverse hospitality.
• An in-depth look at fair wages in the hospitality industry.
• Case Study: The Izmailovo Hotel.
• Case Study: The Abraj Al-Bait.
• Make a strategic analysis of the Circus Circus Las Vegas.
• Make a strategic analysis of the Hilton Hawaiian Village.
• Discuss the tagline “Atithi Devo Bhava”
• Hospitality training of flight attendants
• Intercultural challenges in the hospitality industry and the role played by hospitality management: a descriptive review
• Hospitality management and Access-based sharing options: factors driving consumers to make such decisions
• Analyze the concept of experience sampling technique in the hospitality management domain
• Comparative analysis of the working hours in the hospitality sector of the UK and the US
• Discuss the potential challenges and interventions involved in international hospitality management

Unique Hospitality Research Ideas

• Importance of the hospitality industry on France’s economy
• Smart and innovative tourism development
• Promoting employment through fostering knowledge, education, and capacity-building
• Examining perception and attitude of customers towards online travel agents.
• How can small catering firms utilize integrated marketing communication to create brand recognition and sales?
• Discuss the financial management and accounting of a hotel.
• Revenue management of a large hotel.
• A study on French hotel management.

Research Topics on Hotel Management

• Traits of a good hotel manager.
• Case Study: The Ambassador City Jomtien
• Case Study: The Wynn Las Vegas
• Managing a hotel in Pakistan.
• Case Study: Hotel & Plaza
• Explain the customer service at a 5-star hotel.
• Analyze the difference between a full-service hotel and a limited-service hotel
• Space, Society, and Hospitality
• Use of technologies in hotel management practices
• The current trend in hotel management

Hospitality Law Research Topics

• Problems confronting the development of the hospitality industry (a case study of Models Hotel Enugu)
• A closer look at the Laws of Innkeepers.
• Discuss insurance waivers.
• Explain bailments in the hospitality industry.
• Research the risk of theft in hotels in the UK.
• Hospitality law in South Africa.
• Hospitality law in India.
• Research hospitality law in Russia.
• Hospitality law in South Korea.
• Hospitality law in North Korea.
• Talk about the liability of hotel owners in the US.
• Importance of hospitality law in driving tourism growth
• Critical analysis of the hospitality laws in the United States
• Loss of guest property in the European Union
• Talk about hospitality as a virtue.

Hospitality Management Research Topics

• Importance of hotel management
• Discuss the salary expectations of hotel managers.
• Major issues in the hospitality industry.
• The role of the General Manager of a hotel.
• The different types of hospitality accommodations.
• Evaluating the need for effective policies as a panacea for the sustainable hospitality and tourism industry
• Role of interior design in the hospitality industry cutting wrought iron as a case study
• The course of food poisoning in catering establishments (a case study of a selected restaurant in Aba)

Additional Research Topics on Hospitality Management

• Working conditions in a large hotel.
• The various types of hospitality accommodations.
• Talk about the salary expectations of hotel managers.
• Offering food, shelter, and safety in Nepal.
• Discuss hotel management during the COVID pandemic.
• An in-depth look at hotel marketing management.
• Prepare a strategic analysis of a hotel of your choice.
• The role of a Director of Groups and Events.
• Food and beverage in the hospitality industry.
• Offering shelter in Judaism.
• The role of facility managers.
• Research the effects of the 2020 coronavirus pandemic on the hospitality industry.
• Discuss hospitality training of restaurant workers.

Advanced Research Topics on Hospitality Management

• The importance of the hospitality industry for the US economy.
• Discuss hospitality training of flight attendants.
• Make a strategic analysis of Caesars Palace Hotel.
• Research what off-season means for holiday resorts.
• Discuss how hospitality companies diversify.
• Case Study: The MGM Grand Las Vegas and The Signature
• Make a strategic analysis of the Excalibur Hotel and Casino.
• Case Study: The Londoner Macao
• Case Study: The Venetian Resort Las Vegas
• Talk about personalization in hospitality.

Research Paper Topics on Hospitality and Tourism

• Analyze the 7 components of tourism.
• Talk about the 3 main concepts in tourism.
• Best tourist attractions in the US.
• Going contactless in the hospitality industry.
• Domestic tourism in the United States.
• Best tourist attractions in the UK.
• Research outbound tourism trends in 2022.
• How did the COVID-19 pandemic affect tourism?
• What does inbound tourism mean?
• Use of Sig Sigma and TQM (Total Quality Management) in the hospitality and tourism business

Best Hospitality Research Topics

• Discuss destination promotion.
• Make a strategic analysis of the Shinagawa Prince Hotel.
• The way tech has affected the hospitality industry.
• Talk about seamless technology in hospitality.
• Make a strategic analysis of the Resorts World Las Vegas.
• Discuss the best ways to cater to millennials.
• Augmented reality in the hospitality industry.
• Sustainability in the hospitality industry.
• The most important service in the hospitality industry.
• Discuss the growing emphasis on well-being.
• Using tech to meet the needs of hotel guests.
• Make a strategic analysis of the Atlantis Paradise Island hotel.
• Crushing the competition in the hospitality business.
• The most important part of hospitality in a luxury hotel.
• Research the importance of a good tour guide.

Great Hospitality Dissertation Topics

• Why do customers prefer leisure hotels when they plan overseas holidays?
• The positive impacts of Royal Weddings on the hospitality industry.
• Factors affecting restaurant selections on a Friday night out.
• How to motivate employees in pubs and restaurants?
• With more people traveling solo, what has the hospitality industry done to accommodate and attract more visitors?
• How do buying decisions affect leisure tourism regarding British customers?
• Does brand extension in hotel chains affect the buying decisions of customers?
• Perception and attitude of British customers towards Thai food.

Excellent Hospitality Research Ideas

• Analyze the operations of a pub of your choice.
• Discuss the tips system.
• Changing laws in the hospitality sector.
• The importance of proper etiquette.
• Research the wages of hotel staff in your area.
• The influence of hospitality on the direct and indirect economy.
• Hospitality going green in the upcoming years.
• Compare 3 major hotel chains in the UK.
• Hospitality laws and regulations in the Maldives.
• Hospitality during the Olympic Games.
• The best ways to attract guests to your hotel.
• Hospitality in Ancient Egypt.
• Discuss the bread and salt tradition in Eastern Europe.
• Discuss hospitality in your local hospital.
• A closer look at sports tourism.

Trending Hospitality Research Topics

• Explain the role of culture in hospitality.
• Describe the role of food critics in the hospitality industry.
• Examine the impact of tourism on infrastructure and the environment.
• Analyze the importance of customer service in the hospitality industry.
• What is the difference between managing a hotel and running one?
• Discuss the challenges and opportunities that come with managing a hotel.
• Investigate the impact of social media on the hotel industry.
• Explain the role of a hotel or resort manager.
• How important is it to have an online presence for hotels and resorts in today’s world?
• What is the importance of event planning in the hospitality industry?

Popular Hospitality Research Topics

• Latest trends in the hospitality industry.
• What is a hotel crisis management team?
• What are leisure travelers?
• How important are workspaces in hotels?
• What is essentialism in the hospitality business?
• Can you talk about the peculiarities of solo travel guests?
• What is holistic hospitality?
• Discuss the skills of an experienced restaurant manager.
• Research a new sector of hospitality.
• How important is a review for companies in the hospitality industry?
• How hospitality services are provided across different geographical regions varies.
• The role of the hospitality management staff.
• How hotels are remaining alive in the competition of providing hospitality services.
• Types of hospitality services that are in demand.
• Innovative techniques to satisfy the needs of guests in hotels.

Captivating Hospitality Research Paper Topics

• Middle Eastern and European countries’ hospitality laws are contrasted.
• encouraging knowledge, education, and capacity-building to promote employment
• Analyze the Hilton Hawaiian Village from a strategic perspective.
• An in-depth examination of equitable pay in the hospitality sector
• Munyonyo Commonwealth Resort is a case study on employee performance in the hotel setting.
• Do some research on how the hotel sector will be affected by the coronavirus pandemic in 2020.
• TQM (Total Quality Management) and Sig Sigma are used in the hospitality and tourism industries.
• Remote communication’s importance in the hospitality and tourism industries
• An in-depth examination of increasing earnings in the hospitality sector
• Do a strategic study of the hotel Caesars Palace.

Final Words

By using any topic from the list of hospitality research topics suggested above, you can write an excellent research paper. In case, you still find it difficult to select a good research topic for your assignment, quickly call us for online assignment help . We have numerous subject matter experts to help you with topic selection and writing a plagiarism-free hospitality research paper according to your requirements. Moreover, by utilizing our reliable hospitality research paper writing service, you can finish your academic work ahead of the due date and secure good grades.

Related Post

100 Best Explanatory Essay Topics and Ideas

75 Latest Special Education Research Topics and Ideas

200 Impressive Business Essay Topics

About author.

Jacob Smith

Jacob Smith guides students with writing research paper topics and theses at greatassignmenthelp.com. Read about the author from this page

https://www.greatassignmenthelp.com/

Comments are closed.

• Featured Posts

175 Unique Bioethics Topics To Consider for Academic Paper

Apa vs. mla: know the major differences between the citation styles, top 155 java project ideas for beginners and experts, 75+ innovative iot project ideas for students, a simple guide on how to write a resignation letter, 120 brilliant 8th grade science fair projects, 119 excellent high school essay topics for students, learn how to write a book title in an essay, get help instantly.

Raise Your Grades with Great Assignment Help

150+ Interesting Hospitality Research Topics To Consider

Table of Contents

Are you searching for the best hospitality research topics for your final year project? If yes, then you are at the correct place. Basically, hospitality is a broad subject that predominantly deals with the various activities, technology concepts, and creativity required to build the customer experience. The subject mainly focuses on everything related to the travel and tourism industry and hence while preparing a hospitality research paper, it might be challenging for you to identify a good topic to work on. But with us, you need not worry. For your convenience, in this blog, we have suggested 150+ outstanding hospitality research topics and ideas on different themes related to the subject. Continue reading to get exclusive ideas for hospitality research paper writing.

Hospitality Research Paper Topics List

Wonder what topic to choose for your hospitality research paper? Cool! When it comes to writing a research paper or thesis on hospitality, you can consider topics that deal with some significant aspects to build successful strategies. Other than that, you can also give high preference to case studies and hospitality research ideas based on history, law, management, culture, etc. as presented below.

Hotel Management Research Paper Ideas

• Discuss the qualities of a good hotel manager.
• Explain the customer service at a 5-star hotel.
• Compare a full-service hotel and a limited-service hotel.
• Revenue management of a large hotel.
• Case Study: The Wynn Las Vegas.
• A study on French hotel management.
• Case Study: The First World Hotel & Plaza.
• Hotel management in Pakistan.
• Case Study: The Ambassador City Jomtien.
• Explain the financial accounting of a hotel.
• Case Study: Pavilion Hotel Kuala LumpurManaged by Banyan Tree
• Describe the best practices of hotel management
• Analyze the hotel management practices of The Taj Mahal Palace, Mumbai, India
• Discuss the best practices for hoteliers to improve customer service and hotel maintenance management
• Case Study: Rosewood Castiglion del Bosco, Italy
• What are the best practices for employee management in the hotel sector
• Why it is important for the hospitality industry to switch to sustainable practices?
• Compare and contrast the hotel industry of Thailand and Malaysia
• Discuss five modern technologies used by American hotels
• Analyze the growth and development of the hotel industry in Dubai
• Compare the ‘check-in’ and ‘check-out’ processes and amenities in European and Asian hotels

Simple Hospitality Research Topics

• Discuss the relationship between the host and the guest.
• Explain hospitality in the Christian culture.
• How to greet a tourist in Rome.
• Explain hospitality in Ancient Greece.
• The negative effects of travel bans.
• The effect of global trends on the hospitality industry.
• Hospitality in the Islam culture.
• Explain the origin of the word Hospitality.
• Best ways to greet a guest in Prague.
• Discuss hospitality ethics.
• Why ‘Four Seasons Resort Bali’ at Jimbaran Bay is considered one of the most luxurious hotels in the world?
• Compare and contrast Explora El Chaltén, Argentina, and Six Senses Fort Barwara, India
• Analyze the contribution of the hospitality industry to global economic growth
• Importance of leadership management in hospitality businesses
• Which form of leadership style is most effective to apply in the hospitality industry?
• Discuss the global hospitality industry’s contribution to the world economy over the past three decades
• Critical analysis of the roles and responsibilities of the housekeeping staff on guest satisfaction in classified hotels
• Discuss the impact of the COVID-19 pandemic on the global hospitality industry
• Compare and contrast hospitality services available in Islamic and Christian culture

Hospitality Law Research Topics

• Insurance waivers.
• Hospitality law in India.
• The liability of hotel owners in the US.
• Research hospitality law in Russia.
• Hospitality law in South Korea.
• Research the risk of theft in hotels in the UK.
• Bailments in the hospitality industry.
• Hospitality law in North Korea.
• A closer look at the Laws of Innkeepers.
• Hospitality law in South Africa.

Top Hospitality Research Ideas

• The right to free transit.
• Case Study: The Abraj Al Bait.
• Explain the idea of favored guests in Christianity.
• Make a strategic analysis of the Circus Circus Las Vegas.
• The effects of the smoking ban on casinos.
• A closer look at fair wages in the hospitality industry.
• Etiquette in the hospitality industry.
• Make a strategic analysis of the Hilton Hawaiian Village.
• Analyze the idea of perverse hospitality.
• Case Study: The Izmailovo Hotel.

Hospitality Management Research Topics

• Discuss the salary expectations of hotel managers.
• Major issues in the hospitality industry.
• The role of the General Manager of a hotel.
• Discuss hotel management during the COVID pandemic.
• The different types of hospitality accommodations.
• Food and beverage in the hospitality industry.
• Working conditions in a large hotel.
• Analyze the effects of the 2020 coronavirus pandemic on the hospitality industry.
• Hotel marketing management.
• The role of a Director of Groups and Events.
• The role of facility managers.
• Providing food, shelter, and safety in Nepal.
• Hospitality as a virtue.
• Offering shelter in Judaism.
• Prepare a strategic analysis of a hotel of your choice.

Research Topics on Hospitality and Tourism

• Domestic tourism in the United States.
• Talk about outbound tourism trends in 2022.
• Top tourist attractions in the UK.
• Define inbound tourism.
• Talk about the 3 main ideas in tourism.
• How did the COVID-19 pandemic affect tourism?
• Talk about personalization in hospitality.
• Analyze the 7 components of tourism.
• Going contactless in the hospitality industry.
• Best tourist attractions in the US.
• Discuss the contribution of tourism to worldwide trade.
• Explain the impact of travel bloggers and vloggers on the global tourism business.
• Discuss the impact of natural disasters and hazards on the tourism industry.
• Write about Ex Ante Tourism Forecasting Assessment.
• How to improve the competitiveness of Tourism.
• Discuss the advancements of Tourism contribution to the development.
• Explain the significance of remote communication in the tourism industry.
• Write about family tourism.
• Bibliometric analysis of medical tourism.
• Community resourcefulness and partnerships in rural tourism
• Discuss how hospitality companies diversify.
• Case Study: The MGM Grand Las Vegas and The Signature
• The importance of the hospitality industry for the US economy.
• Prepare a strategic analysis of the Excalibur Hotel and Casino.
• Hospitality training of flight attendants.
• Case Study: The Londoner Macao
• Research what off-season means for holiday resorts.
• Case Study: The Venetian Resort Las Vegas
• Make a strategic analysis of Caesars Palace Hotel.
• Discuss hospitality training of restaurant workers.

Read more: Best Leadership Research Topics and Ideas To Deal With

Excellent Hospitality Research Topics

• Discuss the best ways to cater to millennials.
• Sustainability in the hospitality industry.
• Augmented reality in the hospitality industry.
• Discuss the growing emphasis on well-being.
• Explain the seamless technology in hospitality.
• Make a strategic analysis of the Shinagawa Prince Hotel.
• The most important service in the hospitality industry.
• Discuss destination promotion.
• The way tech has affected the hospitality industry.
• Specify the importance of a good tour guide.
• The most important part of hospitality in a luxury hotel.
• Strategic analysis of the Resorts World Las Vegas.
• Analyze the Atlantis Paradise Island hotel.
• How to meet the needs of hotel guests using tech.
• Crushing the competition in the hospitality business.

Outstanding Hospitality Research Topics

• The influence of hospitality on the direct and indirect economy.
• Compare 3 major hotel chains in the UK.
• Discuss the tips system.
• Hospitality going green in the upcoming years.
• Hospitality in Ancient Egypt.
• The best ways to attract guests to your hotel.
• Changing laws in the hospitality sector.
• Hospitality laws and rules in the Maldives.
• Discuss sports tourism.
• Analyze the operations of a pub of your choice.
• Research the wages of hotel staff in your area.
• Discuss hospitality in your local hospital.
• Hospitality during the Olympic Games.
• Discuss the bread and salt tradition in Eastern Europe.
• The importance of proper etiquette.

Innovative Hospitality Dissertation Topics

• How do buying decisions affect leisure tourism on British customers?
• Why do customers prefer leisure hotels when they plan overseas holidays?
• Perception and attitude of British customers towards Thai food.
• Factors affecting restaurant selections on a Friday night out.
• The positive impacts of Royal Weddings on the hospitality industry.
• How can small catering firms use integrated marketing communication to create brand recognition and sales?
• With more people traveling solo, what has the hospitality industry done to accommodate and attract more visitors?
• How to motivate employees in pubs and restaurants?
• Does brand extension in hotel chains affect buying decisions of customers?
• Examining perception and attitude of customers towards online travel agents.

Read more: Top Human Resources Research Topics and Ideas for Students

Unique Hospitality Research Paper Topics

• Talk about the weird qualities of solo travel guests.
• What is essentialism in the hospitality business?
• What is holistic hospitality?
• Research a new area of hospitality.
• What are leisure travelers?
• How hotels are remaining alive in the competition of providing hospitality services.
• How important is a review for companies in the hospitality industry?
• Discuss the skills of an experienced restaurant manager.
• The role of the hospitality management staff.
• How important are workspaces in hotels?
• How hospitality services are given across different geographical regions varies.
• What is a hotel crisis management team?
• Innovative techniques to meet the needs of guests in hotels.
• Latest trends in the hospitality industry.
• Types of hospitality services that are in demand.

The Bottom Line

From the list of research topics and ideas suggested in this blog, choose any topic of your choice and draft a detailed hospitality research paper. In case, you are not sure what topic to select or how to write a hospitality research paper, contact us. We have a dedicated team of academic writers on almost all subjects including hospitality management to offer authentic, top-quality  assignment writing service . Based on the requirements you share with us, the subject experts from our team will prepare and deliver a plagiarism-free hospitality research paper deserving of an A+ grade. Moreover, with the support of our scholarly writers, you can also complete your hospitality assignments in advance of the deadline at an affordable cost.

Just book your order and enjoy the scholastic benefits that our assignment help service provides.

Related Post

220 Amazing Religious Research Paper Topics and Ideas

Read and Understand How to Write a Research Proposal

100+ Controversial Research Topics and Ideas to Focus On

About author.

Jacob Smith

I am an Academic Writer and have affection to share my knowledge through posts’. I do not feel tiredness while research and analyzing the things. Sometime, I write down hundred of research topics as per the students requirements. I want to share solution oriented content to the students.

Comments are closed.

• Featured Posts

140 Unique Geology Research Topics to Focus On

200+ outstanding world history topics and ideas 2023, 190 excellent ap research topics and ideas, 150+ trending group discussion topics and ideas, 170 funny speech topics to blow the minds of audience, who invented exams learn the history of examination, how to focus on reading 15 effective tips for better concentration, what is a rhetorical analysis essay and how to write it, primary school teacher in australia- eligibility, job role, career options, and salary, 4 steps to build a flawless business letter format, get help instantly.

Raise Your Grades with Assignment Help Pro

• Write my thesis
• Thesis writers
• Buy thesis papers
• Bachelor thesis
• Master's thesis
• Thesis editing services
• Thesis proofreading services
• Buy a thesis online
• Write my dissertation
• Dissertation proposal help
• Pay for dissertation
• Custom dissertation
• Dissertation help online
• Buy dissertation online
• Cheap dissertation
• Dissertation editing services
• Write my research paper
• Buy research paper online
• Pay for research paper
• Research paper help
• Order research paper
• Custom research paper
• Cheap research paper
• Research papers for sale
• Thesis subjects
• How It Works

130+ Hospitality Research Topics: Great Ideas

A research paper is mandatory for all students to graduate from a course, including hospitality courses. Research in the hospitality industry can be easy if you have the right topic. So, one of the first things you should prioritize before starting your hospitality research is finding an excellent topic.

Great Hospitality Industry Research Topics

Argumentative essay topics for research in hospitality industry, creative hospitality management research topics, social media research topic about hospitality industry, excellent research title about hospitality management, tourism and hospitality research topics for stem, sustainability research topics for tourism and hospitality, amazing research title about hospitality industry, top hotel and restaurant management thesis topics in the philippines, research topics in hospitality management for social students, research topic for hospitality management for economy students, outstanding research title for hospitality management students, leading thesis title for hospitality management.

A good topic for research in hospitality will serve as the foundation for your paper. It will also attract readers and trigger interest in your paper. Are you looking for a research title in the hospitality industry that guarantees a top grade? Check out the following examples in this article:

Research topics on the hospitality industry should focus on the key and hot topics faced in the sector. Here is a list of research titles for hotel and restaurant management:

• The origin and meaning of the word hospitality
• How different cultures view hospitality
• An in-depth look into the impacts of the COVID pandemic on the hospitality sector
• Hospitality and tourism: what is the link?
• Hospitality and hotel management: a comprehensive analysis
• The role of hospitality in the tourism sector
• Essential elements of the hospitality sector
• A strategic analysis of the hospitality sector in your country
• Etiquette in the hospitality sector
• Hospitality industry wages: what is fair?

An argumentative essay topic should state your opinion on a subject so you can argue it in the essay. Some argumentative essay topics on the hospitality industry are:

• Travel bans triggered by the COVID pandemic negatively impacted the hospitality sector
• The impacts of global trends on the hospitality sector
• Hospitality ethics: an in-depth analysis
• The relationship between a host and guest about hospitality
• The contributions of the hospitality sector to global economic growth
• Sustainability as a global trend in the hospitality sector
• The development of sustainability in the hospitality sector
• Challenges encountered by the hospitality sector in the 21 st century
• Technology as a tool for change in the hospitality sector
• Hospitality in Christian and Islam culture

Creativity is a vital element when choosing a research topic. It will make your essay stand out and attract readers. Here are some great examples of research topics about hospitality management and their reasons:

• Qualities of an effective hotel manager
• How customer service can influence the quality of hotel management
• Full-service vs. limited-service hotels: the difference in their hotel management
• How large hotels conduct revenue management
• Hotel management in European nations
• How can hotel management impact an establishment’s success?
• Financial accounting is a critical part of hotel management
• Hotel management: a comprehensive overview
• The impact of the internet on hotel management
• The role of hotel management on guest satisfaction rates

You should always find social media research topics for your hospitality research paper. Check out the following hospitality research topics:

• The impact of social media on the hospitality sector
• How companies in the hospitality sector take advantage of the power of the internet
• The social media influencer trend and its impact on the hospitality sector
• How hospitality practitioners use the internet to enhance their services
• Hospitality training and the internet
• Technology as a tool for hospitality training
• The role of the internet in hospitality diversification
• Social media and its impact on hospitality diversification
• Strategic ways for hospitality companies to take advantage of technology and the internet
• Social media and hospitality: the correlation

An excellent research title can play a vital role in earning good grades. Find a sample of a thesis statement about social media and more titles about hospitality management below:

• What is the role of a hotel manager
• Types of hotel managers in large establishments
• Core issues in the hospitality management sector
• Salary expectations for hotel managers
• The core roles of facility managers in the hospitality sector
• Hospitality as a virtue independent of the hospitality sector
• Factors that prevent hospitality managers from providing effective services
• Hotel marketing management: a comprehensive assessment
• Hotel revenue management: a comprehensive assessment
• Hotel management in your country

Tourism and hospitality often go hand in hand. So, you can cover the two elements in your research paper if you have an ideal topic that brings these concepts together. Check out the following research topics for STEM students :

• The tourism and hospitality sector after the coronavirus pandemic
• The long-term effects of travel bans on the tourism and hospitality sector
• What is the way forward for the tourism and hospitality sector after the pandemic?
• Online tourism: an in-depth analysis
• Advances in the tourism and hospitality sector
• Social advancing and tourism management: a comprehensive overview
• Medical tourism: an analysis
• Impacts of social media on the tourism and hospitality sector
• Impacts of government regulations on the tourism and hospitality sector
• The impacts of natural hazards on the tourism and hospitality sector

Sustainability research topics are critical for all tourism and hospitality students. Find research topics and ideas for tourism students related to sustainability below:

• Sustainability in the tourism sector
• Tourism sustainability: perspectives of guests and practitioners
• Sustainable tourism as a tool for heritage and culture preservation
• A study of sustainable tourism in mountainous destinations
• The practice of sustainable tourism in island destinations
• Challenges encountered in sustainable tourism
• The impacts of sustainable tourism on the digital world
• Sustainable tourism efforts for disaster prevention
• The impacts of the pandemic on sustainable tourism
• How is sustainable tourism measured?

A creative research title will show your reader what to expect from the rest of your paper. It creates a good first impression. Find a good thesis title or professional thesis writer about the hospitality industry below:

• Tourism marketing and sustainable tourism: an in-depth study
• Hospitality and tourism in emerging economies
• The correlation between ecotourism and sustainable tourism
• The impacts of politics in the hospitality sector
• An evaluation of local tourism and hospitality sectors
• The profitability of the hospitality sector
• How governments can improve their hospitality sectors
• The effect of local communities on the hospitality and tourism sector
• Sustainability is a critical trend in the hospitality sector
• A comparative analysis of the hospitality sector in the US and Europe

Hotel and restaurant management are significant topics in the Philippines. So, writing a good essay on these topics can come in handy for your academic performance. Find a good research title about hotel and restaurant management below:

• Hotel and restaurant management ethics in the Philippines
• Hotel and restaurant management laws in the Philippines
• Why should hotels invest in restaurants?
• The concept of perverse hospitality in the Philippines
• Hotel and restaurant management salaries in the Philippines
• The role of the Philippino government in hotel and restaurant management policies
• Strict hotel and restaurant management policies in the Philippines
• Smoking bans in hotels in the Philippines
• Fair wages in the hotel and restaurant management sector in the Philippines
• The concept of hospitality in Philippino hotel and restaurant management

Students studying social sciences can write research papers on hospitality management because these subjects are related. Find a research topic about hospitality management that covers social issues below. All social issues research topics are actionable.

• Hospitality training for hotel workers
• Flight attendants and hospitality: an overview
• How to conduct hospitality training for flight attendants
• How hotel managers can maximize profits in the hospitality sectors
• Challenges experienced in hospitality management
• Barriers to success in hospitality management
• The value of the hospitality sector for the global economy
• Hospitality management and augmented reality: an in-depth overview
• Safety precautions in hospitality management since the CORONA pandemic
• How local governments depend on the hospitality sector

The hospitality management sector and the economy industry often influence each other. So, you can write a paper that explains their link. Here are some economic research paper topics in hospitality management:

• How hospitality economics impact overall country economics
• How the hospitality sector can improve their profits
• Challenges hindering the hospitality sector from growth
• Hospitality laws and profitability: the correlation
• The best ways the hospitality market can improve their finance management
• Finance management in hospitality: an overview
• Personalization as a tool for promoting growth in the hospitality sector
• Countries that benefit the most from the hospitality sector
• Inbound tourism: its impact on the global economy
• Tourism and hospitality as tools for economic growth

Hospitality management is a popular course; all students must complete a research paper to graduate. So, you ought to be creative with your paper, especially the title, so it does not look like anyone else’s. Let us look at some excellent hospitality management thesis topics:

• The best tourist attractions
• Tourism management perceptions according to various cultures
• Diverse views of hospitality management
• Can hospitality management be taught?
• An in-depth look at ways hospitality management can be trained
• Hospitality management training for restaurant workers
• Key elements in hotel management
• How hotel management can influence its customer satisfaction rates
• How many managers should a hotel have
• Management and hospitality: a comprehensive guide

The hospitality management sector is prone to many changes. So you can easily find a current topic for your research paper. As you check out the hospitality thesis topics highlighted below, take some time to read about anatomy research paper topics .

• How competitive is the hospitality management sector?
• Causes of the high turnover in the hospitality sector
• Strategies that guide management organizations in the hospitality
• Hospitality management in Australia
• How the hospitality sector does employee management
• Basic training elements for hospitality management
• What type of training do hospitality management practitioners go through?
• The value of hospitality management
• Changes in hospitality management brought about by the internet
• How online reviews influence the hospitality management sector

Choosing the right topic is the first step to writing a good research or thesis paper in hospitality management. However, many students struggle to prepare quality research papers. If you are one of such students, worry not because we have got you covered.

You can trust us with your research paper writing needs. Our writers will help you create a paper that matches your quality topic to earn you excellent grades. Contact our writers today and get your quality research paper in no time. Feel free to read more on biochemistry topics .

Leave a Reply Cancel reply

Free Research Paper Samples, Research Proposal Examples and Tips | UsefulResearchPapers.com

Research proposal on hospitality industry.

December 23, 2013 UsefulResearchPapers Research Proposals 0

Hospitality industry is the complex industry which includes various forms of business, like hotels, restaurants, theme parks, certain forms of tourism industry which are aimed at the client’s entertainment and rest. Naturally, hospitality industry is a very important business nowadays due to the rapid development of tourism. Millions people all over the world travel with the purpose to entertain, to have a rest and learn something new about the country they visit. Of course, in order to provide tourists with all the conveniences many efforts are taken.

The basic need of every tourist is to sleep somewhere and here the hospitality industry appears organizing hotels and hostels for different types of clients offering affordable and expensive rooms for them. Obviously, it is a difficult job to manage a hotel, because the staff is great (there are porters, servers, cleaners, kitchen workers, etc) and the services should meet the level of the hotel. The managers should monitor the order of quality of work, hygienic norms, etc.

READ MORE about research proposal writing help on Hospitality Industry or any other topic!

Every respected hotel has its own restaurant and it is the part of the hospitality industry. The owner of the hotel and the restaurant should follow the quality and the choice of dishes, the level of serving and make sure the clients are satisfied. The organization of the theme parks is far more complicated, because the business does not simply include the park with its attractions but also numerous restaurants, cafes, bars, night clubs and hotels, because the visitors of the theme parks require eating something and spending a night somewhere. Generally, hospitality industry includes a vast field of services and businesses which coexist for the common benefit of their owner.

Hospitality industry is a serious modern business, which requires careful and reasonable organization. If the student has wise ideas concerning the development of the hospitality business, he can prepare a hospitality industry research proposal and prove to the professor that the topic is worth research. A good proposal should illustrate the purpose of the research, the methods and literature used for the analysis of the hospitality industry and the sensible conclusion of the paper. The student should make the predictions concerning the results of the research and evaluate the relevance of the problem of hospitality industry and predict the ways of its further improvement.

Research proposal writing is a complicated job, because the student should master the persuasive manner of writing. With the help of the Internet students can learn to compose the right structure of the paper reading a free example research proposal on hospitality industry. It is easy to format the paper well and analyze the topic logically just looking through the free sample research proposal on hospitality industry in the net.

At EssayLib.com writing service you can order a custom research proposal on Hospitality Industry topics. Your research paper proposal will be written from scratch. We hire top-rated PhD and Master’s writers only to provide students with professional research proposal help at affordable rates. Each customer will get a non-plagiarized paper with timely delivery. Just visit our website and fill in the order form with all proposal details:

Enjoy professional research proposal writing services provided by EssayLib.com!

Similar Posts:

• Tourism Marketing Research Proposal
• Restaurant Research Proposal
• Research Proposal on Tourism Management

Copyright © 2023 | WordPress Theme by MH Themes

Ask a question from expert

Research Proposal on Hospitality Industry

Added on   2020-06-04

   Added on  2020-06-04

End of preview

Want to access all the pages? Upload your documents or become a member.

Research Proposal of Expansion of Repute Hotels into Kenyan ecotourism market lg ...

Marketing strategies and eco-tourism opportunities of tour operators: a case study of tui (uk group) lg ..., challenges in expanding business internationally - case study on hotel my bloomsbury lg ..., business strategies assignment - case study on h&m lg ..., businesses strategies to enter emerging markets lg ..., english for academic purposes, research and study skills - ppt lg ....