25+ Best Brand Presentation Templates & Examples

When it comes to showcasing a brand’s identity, values, and unique selling propositions, visuals play an indispensable role and presentations remain one of the most effective tools.

To help depict a brand’s story in the most compelling way, a well-structured brand presentation template is a must-have asset. We’ll help you find the perfect presentation template for your project.

In this post, we showcase the best brand presentation templates , hand-selected for their aesthetic alignment with various branding strategies, their functionality, and their adaptability to different storytelling styles.

From sleek and modern templates that speak to innovative brands, to warm and organic designs for those with a story rooted in tradition, our list of presentation templates ensures that your brand’s voice is not just heard, but felt. Have a look and see for yourself.

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Ciri Template

Ciri Template

Pitch PowerPoint

Pitch PowerPoint

Mystify Presentation

Mystify Presentation

Business PPT Templates

Business PPT Templates

Corporate & pro.

The X Note

Modern PPT Templates

New & innovative.

Explore PowerPoint Templates

Coverse – Modern Brand Presentation Template

Coverse - Modern Brand Presentation Template

Coverse is a modern PowerPoint template that offers a sleek and contemporary design for brand presentations. It includes 20 unique layouts that have been meticulously crafted. Features include image placeholders, a full HD resolution of 1920 x 1080 pixels, versatile layout, text variations, business guideline pages, and much more.

Vaselina – Brand Presentation PowerPoint Template

Vaselina - Brand Presentation PowerPoint Template

Vaselina PowerPoint template is a professionally created and fully customizable slideshow for brand presentations. With its chic, ultramodern design, 20 unique layouts, easy-to-edit elements, and full HD frames, this template allows for individualized presentations that rely on your images and unique brand story.

Imagine – Brand PowerPoint Presentation Template

Imagine - Brand PowerPoint Presentation Template

Imagine is a versatile PowerPoint template perfect for modern brands. With its 30 customizable slides, it’s great for showcasing various fields like photography, business, fashion, and more. Its smooth 16:9 ratio guarantees pixel-perfect imagery. Plus, it features easy-to-use drag-and-drop placeholders and a selection of free fonts.

Nanase – Brand Presentation PowerPoint Template

Nanase - Brand Presentation PowerPoint Template

Nanase is a sleek, professionally designed PowerPoint template, perfect for brand presentations. The ultra-modern design features 35 unique layouts, easy image placeholders, and customizable text variations. Crafted with attention to detail, it’s multipurpose, and suitable for business, portfolio, corporate, branding, and advertising presentations.

Stint – Creative Brand Presentation Template

Stint - Creative Brand Presentation Template

Stint is a premium PowerPoint template specially designed with an aesthetically minimal design for fashion or lifestyle brand companies. This high-resolution template comes with 34 modern, unique slides that are easily edited and customized to your needs, and includes features like drag-and-drop image placeholders, free fonts, vector icons, master slides, and more.

Brand Proposal Presentation Template

Brand Proposal Presentation Template

This is a PowerPoint template that will elevate your brand presentations with its vibrant, professional design. It boasts a range of dynamic features such as photo layouts, infographics, tables, vector icons, and diagrams to effectively portray your work and company profile.

Brand Guideline Presentation Template

Brand Guideline Presentation Template

Another PowerPoint template to craft professional branding presentations for modern companies. It sports a minimal design and allows easy integration of your logos, images, and brand colors. This template features 25 unique slides covering different sections such as Cover, Brand Overview, Typography, and Contact. The elements are resizable, and the template can be exported as a PDF or PPTX for easy sharing with clients.

T’Lady – Brand Presentation Deck Template

T'Lady - Brand Presentation Deck Template

T’Lady is a distinctive, professionally designed PowerPoint template suitable for any presentation need. Especially suitable for fashion brand presentations, the template offers a variety of layout and text variations, easy image placement, and customization features, including effortless color change and unique portfolio slides.

Celtic – Brand Strategy Presentation Template

Celtic - Brand Strategy Presentation Template

The Celtic PowerPoint template offers over 35 creatively designed slides tailored for brand presentations. With HD resolution and a modern, unique layout, it provides a platform to showcase your business in an engaging but simple way. Its user-friendly design makes customization easy, with drag-and-drop image placeholders and free fonts.

Brand Guideline Presentation Template

A PowerPoint template ideal for outlining your brand’s rules and guidelines. It will save you all the hard work of creating one from scratch. It’s easy to customize this professional and minimalistic asset with your logo, images, brand colors, and typography. With over 30 unique slides including a cover page, content overview, mission and vision, and specific sections for logo, color palette, typography, and more.

Barriers – Modern Brand Presentation Template

Barriers - Modern Brand Presentation Template

The Barriers is a polished and ultra-modern PowerPoint template designed with meticulous attention to detail. It features 20 unique layouts varying in design and text, a 1920 x 1080 px resolution, image placeholders, and a simple drag & drop function. Perfect for presenting modern brands, it is easy to customize, fully editable, and comes with free support.

Volosa – Brand Fashion Presentation

Volosa - Brand Fashion Presentation

Volosa is a thoughtfully designed PowerPoint template specifically tailored for fashion brands seeking an up-to-date and chic design style for their presentations. Boasting 24 unique slides, image placeholders, high-resolution design, the flexibility of layout and textual variations, and user-friendly Slide Master features for easy customization, Volosa offers intriguing details, expertly crafted for your convenience and branding needs.

Commerca – Brand Guideline Presentation Template

Commerca - Brand Guideline Presentation Template

Commerca is a highly versatile and professional PowerPoint template, perfect for brand presentations. The template features over 30 unique slides, equipped with media and image placeholders for easy customization. It also includes editable maps, resizable vector elements, and offers unlimited color options.

Stylish Brand Guidelines Presentation Template

Stylish Brand Guidelines Presentation Template

This is an easy-to-use PowerPoint template that allows you to effortlessly customize your brand presentation with your logo, images, colors, and typography. It has 34 editable pages full of features such as resizable vector elements, editable charts, infographics, and a plethora of sections that cover everything from brand values, photography style to social media and more.

Bold Brand Proposal Presentation Deck Template

Bold Brand Proposal Presentation Deck Template

Another PowerPoint template designed for modern brand presentations. Easy to use, it is perfect for showcasing your talents, products, or services in a stunning, professional style. The template features a master slide layout, 20 unique animated slides, theme color adaptation, and resizable vector elements.

Altto – Modern Brand Presentation Template

Altto - Modern Brand Presentation Template

Altto is a modern brand presentation template, perfect for contemporary companies looking to elevate their PowerPoint presentations. Boasting a professional design created with meticulous attention to detail, it features 20 unique layouts, image placeholders, various text formations, and business guideline pages.

Bara – Brand Presentation PowerPoint Template

Bara - Brand Presentation PowerPoint Template

The Bara PowerPoint template is an ultra-modern, professionally designed slideshow ideal for showcasing brand concepts. Boasting 20 unique layouts, flexible text variations, and a drag-and-drop image feature, this 1080p, fully editable template truly simplifies content presentation.

Aesthetic Brand Guidelines Powerpoint Presentation

Aesthetic Brand Guidelines Powerpoint Presentation

This is a beautifully crafted PowerPoint template that serves as a visually appealing guide for your brand’s identity. It features a modern, aesthetically pleasing design that promotes a consistent brand image. Ideal for organizations in various stages of brand definition, this fully customizable template boasts a unique layout, free fonts, and drag-and-drop image placeholders.

Trendy Brand Guidelines Presentation Template

Trendy Brand Guidelines Presentation Template

This is a sleek and unique PowerPoint design perfect for creating brand guideline presentations. It comes with 30 different slide layouts that you can tailor to your brand’s style, including a drag-and-drop function for easily replacing photos. With resizable vector elements, a full HD 16:9 ratio, and free fonts, this template makes professional presentation creation straightforward and enjoyable.

Azura – Brand Strategy Presentation Deck

Azura - Brand Strategy Presentation Deck

Azura is a powerful, contemporary PowerPoint template perfect for showcasing brand strategies and company profiles. This professional template offers a clean design with creative photo layouts, infographics, editable vector icons, and diagrams. It’s user-friendly, easily customizable, and available across multiple formats.

Brand Proposal PowerPoint Presentation Template

Brand Proposal PowerPoint Presentation Template

Take your brand presentations to the next level with the Riya PowerPoint template. This straightforward yet powerful template features contemporary design elements like creative photo layouts, infographics, tables, vector icons, and diagrams, highlighting your work and company profile in a fresh way.

Colorful Brand Presentation Template

Colorful Brand Presentation Template

This is a vibrant and distinctive PowerPoint template suitable for a vast range of presentations. This asset is not only professional and ultramodern, but its design is also crafted meticulously for optimal display. Key features include image placeholders, multiple layout variations, business guidelines pages, easily customizable elements, and a unique color change mechanism.

Minimal Brand Proposal Presentation Template

Minimal Brand Proposal Presentation Template

This minimal PowerPoint template makes it convenient for you to set up your brand’s proposition for clients. Boasting a clean, timeless aesthetic, this template comes with 20 unique slides and resizable elements, it also offers myriad sections such as Welcome, About, Special Service, and Contact. The straightforward design and adaptability serve a range of clients superbly.

Free Brand Presentation Templates

Free urban clothing brand pitch deck presentation.

Free Urban Clothing Brand Pitch Deck Presentation

This is a modern pitch deck template for branding presentations. It’s especially perfect for modern, urban clothing brands and fashion brands to present their brand identities. The template includes 32 unique slides and it comes in PowerPoint and Google Slides formats.

Free Brand Identity Presentation Template

Free Brand Identity Presentation Template

A creative and minimalist brand presentation template featuring simple colors and illustrations filled with geometric shapes. This template is ideal for presenting bold brand identity designs. It includes fully customizable slides.

Free Social Media Branding Guidelines Presentation

Free Social Media Branding Guidelines Presentation

A very colorful and stylish brand presentation template for PowerPoint and Google Slides. This template features 28 unique slides full of gradient colors and stylish typography. It’s perfect for presenting social media branding guidelines for modern businesses.

Free Brand Key Pitch Deck Presentation

Free Brand Key Pitch Deck Presentation

This PowerPoint template features a very simple slide design that effectively highlights your content above all else. It includes lots of useful slides with editable vector graphics, maps, charts, and more.

Free Sports Brand Marketing Plan Presentation

Free Sports Brand Marketing Plan Presentation

Even though this PowerPoint template is designed with sports brands in mind, you can easily customize the slides to create presentations for many other types of brands as well. It also comes in Google Slides format.

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Opening slide of a branded PowerPoint presentation.

How to make a branded PowerPoint presentation

october 6, 2023

A white Microsoft logo set on a pink and orange background.

by Microsoft Create team

A branded PowerPoint presentation features your business's own visual language in a design template. Here, you create an effective and eye-catching way to represent your company that goes far beyond adding a logo to every slide—for your audience, it conveys an attention to detail that reinforces your brand values. Thankfully, you don't have to be a graphic design expert to create a branded presentation. Start with a professionally designed PowerPoint template and then modify it to reflect the visual identity for your business.

Why create a branded presentation?

A cohesive visual identity is one of the signifiers of professionalism to your audience. It reflects confidence and uniqueness in a world of competitors.

You might already have stationery , business cards , and a website featuring your brand's visual elements—this includes things like color palette, typography, logo size and placement, or decorative elements. It makes sense to carry this cohesion to your presentations. This is often overlooked in establishing a visual identity. Many believe that they must start from scratch, which is time- and labor-intensive. But instead of building a template from the ground up, start by selecting a design that speaks to you and modify a few simple elements to create your own branded presentation.

Screenshots of slides in a branded PowerPoint presentation, in hues of navy, maroon, and brown.

How to create a branded PowerPoint presentation

When developing a branded presentation, there are three important things to include: your logo , your brand colors , and your brand's font.

Example of a logo, brand color palette, and a font. The color scheme is navy, maroon, brown, white, and yellow, with a celestial theme.

Embed your logo

A branded presentation will carry your logo on every slide, as an anchor element. But it should not be too large or distracting that it draws attention away from your content. Your first and last slides should include a large version of your logo, and on your remaining slides, this logo will move to a corner of your presentation, where it will serve as a visual reminder for your audience.

PowerPoint deck with a planet-themed logo positioned in the bottom-right corner.

If you have a copy of your logo saved as a file, it's easy to embed into PowerPoint; here's how:

  • Open your PowerPoint deck and go to the slide where you want the logo.
  • Select  Insert  >  Pictures  >  This Device .
  • Navigate to your logo file, select it, and then select  Insert .
  • Select the logo and resize it (if necessary) by clicking and dragging one of the resize handles, then drag the logo to the position you want it in.

Set your colors

If you've got brand colors, here's how to set them for your presentation:

  • Open your PowerPoint deck.
  • Select  Design .
  • Under  Variants  (toward the right side of the toolbar), select the  More  drop-down and then select  Colors  >  Customize Colors .

PowerPoint theme color dialog box.

If you haven't picked brand colors yet and are looking for guidance, learn how to choose the perfect colors for your brand with help from the Microsoft Create team.

The relationships between groups of colors can establish a mood for your business. Color theory tells us that red means passion and blue represents calm, for example, but a trio or quartet of colors across a spectrum can mean multiple things, whether they complement or contrast with each other. To learn more, check out  The fundamentals of color: What is color theory?  by artist and creative director,  Alberto Cerriteno .

Select a font family

A font is more than just the default text for your presentation: A font family also includes different weights (bold or lightweight, for example), italics, and special or foreign characters. Choosing a font family means versatility for anything you might want to convey to your audience.

Here's how to select the font family:

  • Under  Variants  (toward the right side of the toolbar), select the  More  drop-down and then select  Fonts  and then select a font family.

Tips for successful presentations

  • Balance text and visuals.  A wall of text will be uncomfortable to read, while too much imagery will seem unfocused.
  • Enhance your content through your public speaking, but don't echo it.  Use what you're saying to accentuate the content instead of dryly repeating it.
  • Keep the colors balanced.  Bright or distracting colors will take away from your message, even if it is part of your company's identity.
  • Ensure that fonts are legible.  Avoid using text that's too large and make sure that it can be read from anywhere in the room where you are presenting.
  • Use charts and graphs, but sparingly.  Too much data presented as visuals can be information overload.

Example of a well-designed presentation.

Start with a professional template

Microsoft Create  provides PowerPoint templates that can help take the guesswork out of creating a visual identity from scratch. With just a few clicks, you can edit and revise these customizable templates to match your brand.

Start by looking through our  business presentation templates  and downloading the ones you like best. Then modify them to build your own branded presentation.

Related topics

Brand strategy presentation: The all-in-one guide

This guide will teach you everything you need to know from developing your brand identity to measuring your brand success.

Raja Bothra

Building presentations

team preaparing brand strategy presentation

It's your friendly guide, and today, we're diving headfirst into the world of brand strategy presentations.

Whether you're a seasoned pro or just dipping your toes into the branding waters, this comprehensive guide is your ticket to mastering the art of presenting your brand strategy document. We'll be sure to pepper in some expert advice, a touch of humor, and, of course, loads of valuable insights.

What is brand strategy?

Well, think of it as the blueprint for your brand's success. It's the comprehensive plan that defines your brand's identity, purpose, and positioning in the market. In a nutshell, it's the soul of your brand.

Your brand strategy isn't just a fancy document; it's your brand's compass. It tells you where you are, where you're going, and how to get there. In essence, it's your brand's GPS system, guiding you through the vast landscape of the market.

Key elements of a successful brand strategy

Now that we've set the stage, let's delve into the crucial elements that make up a winning brand strategy. These are the building blocks that will ensure your brand stands tall and strong.

1. Brand identity: Building blocks of recognition

Your brand identity isn't just about logos and colors; it's about creating a unique and memorable image in the minds of your audience. Think of it as your brand's signature style.

2. Brand voice: The sound of your brand

Ever heard your brand speak? No? Well, it's time to give it a voice! Your brand voice is how you communicate with your audience. Is it formal, friendly, or somewhere in between? Find your brand's voice and stick to it.

3. Brand positioning: Finding your place in the crowd

Positioning your brand in the market is like choosing your seat at a concert. You want to be where the action is, and your brand positioning strategy can get you there.

4. Brand awareness: Making your mark

What's the point of having an amazing brand if no one knows about it? Brand awareness is about getting the word out and ensuring your target audience recognizes your brand instantly.

How to structure an effective brand strategy presentation

Structuring an effective brand strategy presentation involves several key steps to ensure that your message is clear, engaging, and memorable. Here's a structured approach to creating such a presentation:

Start with a strong introduction:

  • Begin with a compelling hook or story that captures your audience's attention.
  • Introduce yourself and your connection to the brand strategy.
  • Highlight the importance of the topic and what your audience can expect to learn.

Define the purpose and objectives:

  • Clearly state the purpose of the presentation, such as unveiling a new brand strategy or evaluating the current one.
  • Outline the specific objectives you aim to achieve during the presentation.

Present the brand's current state:

  • Provide an overview of the brand's current position in the market.
  • Share relevant data, market research , or key performance indicators (KPIs) to support your assessment.

Discuss the target audience:

  • Describe the ideal customers or clients your brand is targeting.
  • Highlight the demographics, psychographics, and behaviors of your target audience.

Outline the brand's values and mission:

  • Explain the core values and mission statement that drive your brand.
  • Showcase how these values align with the needs and desires of your target audience.

Present the brand strategy:

  • Break down the brand strategy into key components, such as brand identity, messaging, and positioning.
  • Use visuals, diagrams, or infographics to make complex concepts more understandable.

Include success stories or case studies:

  • Share real-life examples or case studies that demonstrate the effectiveness of your brand strategy.
  • Highlight how the strategy has led to positive outcomes or growth.

Address challenges and solutions:

  • Acknowledge any challenges or obstacles your brand has faced.
  • Offer solutions or strategies for overcoming these challenges in the future.

Engage the audience:

  • Encourage audience participation through questions, polls, or interactive activities.
  • Foster a sense of involvement and make the presentation more engaging.

Use visual aids and multimedia:

  • Incorporate visuals, such as images, charts, graphs, and videos, to enhance understanding.
  • Visual aids can make your presentation more visually appealing and memorable.

Provide clear next steps:

  • Summarize the key points of your brand strategy.
  • Clearly outline the next steps or actions that should be taken based on the presentation.

Open the floor for questions and discussion:

  • Invite questions and encourage open dialogue.
  • Address any queries or concerns from the audience.

End with a strong conclusion:

  • Recap the main takeaways from your presentation.
  • Reiterate the importance of the brand strategy and its alignment with the brand's mission and values.

Call to action (CTA):

  • Conclude with a CTA that prompts the audience to take action, whether it's implementing the strategy, seeking more information, or collaborating with your team.

Thank and appreciate your audience:

  • Express gratitude for the audience's time and attention.
  • Provide contact information or resources for further inquiries.

Follow-up and feedback:

  • After the presentation, send a follow-up email with presentation materials and a request for feedback.
  • Use feedback to improve future presentations and brand strategies.

By following this structured approach, you can create an effective brand strategy presentation that informs, engages, and inspires your audience.

Do’s and don'ts on a brand strategy presentation

Here are some important do's and don'ts for a successful brand strategy presentation:

  • Be authentic: Authenticity is key. Present your brand strategy in a genuine and honest manner. Don't try to portray your brand as something it's not.
  • Simplify your message: Keep your presentation clear and concise. Avoid jargon and complex language. Make sure your audience can easily understand your brand strategy.
  • Engage your audience: Presentation is not just about conveying information; it's about connecting with your audience. Use compelling stories, visuals, and examples to engage them.
  • Use visuals: Visual aids such as images, charts, graphs, and videos can make your brand strategy more memorable and easier to grasp.
  • Practice and rehearse: Practice your presentation multiple times to ensure you're comfortable with the content and can deliver it smoothly.
  • Stay on brand: Ensure that your presentation aligns with your brand's identity, voice, and values. Consistency is key.
  • Address questions: Be prepared to answer questions from your audience. Encourage questions and provide thoughtful responses.

Don'ts:

  • Don't overcomplicate: Avoid making your brand strategy overly complex. Keep it simple and focused on the key points.
  • Avoid rushing: Don't rush through your presentation. Take your time to explain each aspect of your brand strategy clearly.
  • Don't lack confidence: Confidence is essential when presenting your brand strategy. If you don't believe in it, your audience won't either.
  • Don't ignore feedback: Be open to feedback from your audience. Don't dismiss their opinions or questions.
  • Don't use too many slides: A presentation with too many slides can overwhelm your audience. Stick to the most important points.
  • Avoid arrogance: While confidence is good, arrogance is not. Don't come across as overly self-assured or dismissive of others' ideas.
  • Don't stray off-topic: Stay focused on your brand strategy. Don't go off on tangents or include irrelevant information.

Summarizing key takeaways

In this guide to brand strategy presentations, we've covered the essentials. Brand strategy is your blueprint for success, and structuring a presentation is vital. Engage your audience, use visuals, and provide clear next steps. Remember to be authentic and confident while avoiding complexity and arrogance. By following these takeaways, you'll excel in presenting your brand's essence and vision.

Q1: What is the significance of using a brand strategy presentation template?

Using a brand strategy presentation template offers several advantages. It provides a structured framework that helps you build a brand strategy effectively. With their user-friendly interface and design, you can easily create a visually appealing PowerPoint presentation that communicates your brand strategy clearly. This saves time and ensures consistency in your brand messaging, enhancing your brand value.

Q2: How can a strong brand strategy PowerPoint presentation impact brand management?

A well-crafted brand strategy PowerPoint presentation plays a crucial role in brand management. It acts as a comprehensive document that outlines your brand's identity, voice, positioning, and more. When shared with team members, it ensures everyone is aligned with the brand's core values and objectives, fostering consistent brand communication and reinforcing your brand's identity in the minds of your audience.

Q3: Can you provide insights on creating engaging presentation slides for a brand strategy presentation?

Absolutely! Engaging presentation slides are essential for a successful brand strategy presentation ppt. Incorporate visuals, such as images and charts, to make your message more appealing and memorable. Use PowerPoint templates to maintain a consistent brand identity throughout your slides. Remember to align your presentation with your brand's unique voice and personality to keep your audience engaged.

Q4: How can a brand strategy PowerPoint template help in crafting a brand's unique identity?

A brand strategy PowerPoint template, provides a structured framework for defining your brand's identity. It guides you through key elements such as brand purpose, values, and communication strategies. Using such brand strategy ppt template ensures that your brand's unique identity is well-documented and can be effectively communicated to your team and stakeholders.

Q5: What role does a brand strategy presentation play in establishing a brand's position in the market?

A brand strategy presentation is a valuable tool for establishing your brand's position in the market. It includes elements like brand positioning, communication strategies, and brand awareness strategies. By presenting these aspects clearly and comprehensively, you can effectively communicate how your brand intends to stand out and be recognized in the market, ultimately shaping your brand's position in the minds of your target audience.

Here is a comprehensive guide on strategy presentation

Create your brand strategy presentation with Prezent

Prezent offers a range of presentation templates to establish brands and tools that can help you create a brand compelling and visually appealing presentation. With Prezent, you can save time, ensure consistency, and create a presentation that aligns perfectly with your brand's identity and message. Whether you're a seasoned presenter or new to the game, Prezent's features make it easier than ever to deliver a powerful brand strategy presentation that resonates with your audience.

Ready to elevate your brand strategy presentation? Try our free trial or book a demo with Prezent to see how our AI-powered platform can help you create stunning, on-brand decks in minutes.

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How to Nail Your Brand Presentation: Examples and Pro Tips

Back in the day, “branding” and “brand image” were concepts restricted to large corporations with hefty budgets.

Most small businesses and startups thought building brand awareness meant getting a professional logo , maybe some business cards and letterheads, and moving on with their day.

Can you even think back to a time like that? Seems unbelievable now!

Today, branding and building brand awareness are not just for big businesses.

Even standalone freelancers and consultants must think about building their brand recognition and brand presentation through marketing efforts, to entice potential clients and new audiences while staying relevant to their target audience.

This includes everything from creating a brand logo and letterheads to site design , promoting relevant content, and maintaining a consistent brand identity online and offline.

You, as the creator of this business brand, have to think beyond the basics to highlight your brand in everything you do.

For example, you have to consider branding when preparing a pitch deck . This is also known as brand presentation.

Brand presentation goes beyond just showcasing a product idea or pitching your business.

This article shows you how to improve your brand presentation skills and ensure that your branded presentation does what it’s supposed to do — help you and your business stand out from competitors. You’ll also find brand presentation templates and examples below to make the right impression.

Create a free Piktochart account so you can follow along and play around with the branding presentations and templates we feature.

Let’s get started.

Why You Should Care About Getting Your Brand Presentations Right

One of the common characteristics of brands that endure the test of time is strong brand presence.

What is brand presence?

Brand presence refers to the visibility and recognition of a brand in the marketplace. It is the extent to which a brand is known, understood, and respected by its target audience.

A strong brand presence is essential for building customer loyalty, increasing brand awareness, and driving business growth.

Brand presence can be established through various marketing activities, such as advertising, social media, content marketing, and public relations. These activities help to create a consistent and recognizable brand identity, which makes it easier for customers to connect with the brand and its products or services.

Factors contributing to a great brand presence include a clear brand message, consistent visual branding, positive customer experiences, and effective communication strategies.

Brands with a strong presence are often associated with specific values and qualities that resonate with their target audience.

Overall, brand presence is a crucial aspect of building a successful brand. It helps establish a brand’s reputation, increase customer loyalty, and differentiate it from its competitors.

These brands (think Coca-Cola and Apple) have built a name in their industries not just because of their products but also because their brand voice and personality are immediately recognizable.

why care about getting your brand presentations right for high brand awareness

A solid brand presence is a key factor in helping promote consumer trust, and consumers want to buy from businesses they trust. Plus, when your customers think highly of your products and services, the greater their willingness to purchase from you.

screenshot of scatter plot of paying customers perceived value and willingness to pay

10 Pro Tips for Nailing Your Next Brand Presentation

Now that you already understand the importance of getting your brand presentation right, take note of the following pro tips to help you get started. 

1. Identify your presentation goal

You could have the most beautiful presentation, but if it doesn’t drive home a single, clear point, then… what’s the point? 

Before designing your presentation , know what it’s supposed to convey and work backward from there.

For example, if you’re presenting  logo design  ideas to a client, you could start your presentation with how you see the brand and take them through your thought process. 

Use the slides to craft a story about how the logo’s colors, fonts, style, icons, and layout will help the brand build a lasting connection with its users. Show the logo designs after setting the context.

Think of this as a story with a beginning, middle, and end.

brand awareness employee-engagement-survey-results-cover-slide

2. Align your brand presentation with other branding elements

Building a brand image is necessary irrespective of whether you’re a business or a solo hustler. Your brand presentations must be aligned with your overall brand. 

If you’re selling a product or a service, the chances of you performing better increase significantly when you build a brand around your business. In fact,  81 percent of consumers  say that trust is crucial for them before buying a brand.

So, what is it that builds trust?

It always comes down to professionalism and consistency.

Let’s explore them individually.

Professionalism

Person A and Person B are logo designers who help young startups design a logo and craft a complete brand identity. 

Person A only has social profiles and a generic email address. They have their portfolio in Google Drive, and they share that long, clunky URL every time someone asks to see their past work.

Meanwhile, Person B has built a brand for themselves. Their website has a professional logo highlighting who they are, their academic and professional accolades, past work, and client recommendations. They use a professional email address, and all their social profiles follow similar branding as their website.

Both these designers can be equally good at what they do, but the fact that Person B has built their own brand identity conveys their capability of doing the same for someone else.

Consistency

Getting all the essential brand elements in place is the first step in building a brand. 

Communicating that brand consistently across all online and offline platforms is what makes the difference. 

For example, if you have a professional logo, highlight it on your website, branding videos , business cards, email signature , social media , invoices, brand presentations, and every point of communication possible. This also helps build memorability and brand recall.

cover page of brand presentation template for client status reports branded presentation

The brand awareness presentation template above by Piktochart is quite versatile. You can incorporate many branding elements in your presentation — from customizing it with your logo to changing the presentation’s color scheme into your brand colors.

screenshot of how to change color schemes in Piktochart presentation editor for a branded presentation and promote brand awareness

3. Make the most of emotions

When you think of business presentations, the first emotion you think of is boredom, right?

How excited would you feel to see a bunch of boring charts and texts on a slide?

Don’t answer; that’s rhetorical. 

As a presenter, it’s your job to add some spice to your brand presentation.

Telling a unique, engaging story on a dull topic is a superpower. Think about how you can take your audience on an emotional rollercoaster. It’s a proven fact that people remember and engage more with something that evokes some emotion.

So, how do you do it?

Follow this simple formula:

Pain points ⇢ Enter hero ⇢ Happy ever after

simple formula to use in your brand presentation for brand awareness and more

Start by painting a gruesome picture highlighting all your audience’s pain points. Use the first few slides showing negative, downbeat, and sad visuals. Once your audience is bummed out enough, swoop in with the hero (solution to the problem). 

A great example of this is Velocity Partner’s first presentation slide in “The other C word: What makes great content marketing great” .

a presentation slide sharing pain points and services also promoting brand awareness

Map out your story , write it on a doc, and break it into slides. Creating brand presentations that work requires strategy.

4. Don’t get stingy with your brand presentation slides

How short do you think people’s attention span is?

Think of a number and then reduce it ten times.

If you’re at a conference, chances are your audience has seen quite a few presentations already and is not interested in your ten slides. They’re probably thinking about the buffet waiting for them once you’re done.

An excellent way to tackle this diminishing attention span is to use a lot of slides (contrary to popular advice to use as few slides as possible).

Instead of adding a ton of points in one slide and talking on it for umpteen minutes, use multiple slides to help you illustrate as you speak.

For example, Wordstream’s Larry Kim covered almost 200 slides in his 30-minute presentation at the C3 Conference in 2017.

5. Get creative with your presentation slides

A critical factor that makes for fantastic brand presentations is the creativity put into building each slide.

You can add your flair by incorporating PowerPoint’s effects, transitions, visual elements, images, clipart, and more; as long as you keep in-line with your brand guidelines.

creative presentation template using brand colors inline with brand guidelines

However, do not go overboard with this. Add a lot of images and transitions; now what you have is clutter.

The goal here is to be fun and creative and find ways to engage your audience but still keep it simple enough not to distract them from the message.

You have an idea. We have presentation slides to visualize it.

Piktochart is an online presentation maker that helps you create professionally-looking branded presentations without hassle.

Piktochart presentations collage

6. Only use high-resolution images

You don’t like looking at a pixelated image on the phone. Imagine showing it on a 10x bigger screen where the photos don’t make sense. 

For example, maybe you have an image with a cool one-liner on it, but it’s not clear enough for the audience to see. What could have been entertaining for the audience has now left them confused.

Images are a fantastic way to make your presentation more engaging and get your point across.

A photo is, after all, worth a thousand words. Your audience will relate to images more than plain text. And finding the right image for each idea/point is like hitting the jackpot.

presentation slide example with high resolution image following brand guidelines showing brand personality

For these reasons, it’s essential to add high-resolution and relevant images to your brand presentations. Spend some time sourcing these images, and make sure they adhere to your overall brand awareness strategy and align with your brand colors. 

Luckily, Piktochart’s integration with Pexels allows you to access a library of over 3000+ high-quality photos and more.

preview of the Pexels library of high-quality photos in Piktochart for your brand awareness presentations

7. Use humor–but in a good way

Good humor can differentiate between a great and a memorable brand presentation.

a comic about humor in marketing using simple words

Don’t be shy to throw in jokes and memes to stir people’s sense of humor. In fact, you could even consider adding some memes to your slides as long as they align with your marketing goals and brand awareness strategy.

Another great way to add more humor is to use gifs. Here, avoid using niche or nerdy humor and stick with common and familiar areas. Using these formats is a great way to give your audience a good laugh and make your presentation memorable.

You can even use gifs to encourage an emotion or a reaction to what you shared. It should ideally give your audience an idea of how to react. For example, when sharing surprising data, use familiar gifs to convey each important metric.

Another critical thing to remember here is to use them strategically. If you use them a lot, they may distract the audience from what’s important. Correct timing makes a joke funny; the same principle applies to building presentations.

an example of a a humorous presentation slide for brand awareness

8. Think about the wider use of your presentation

Keep the flow and content of your presentation in mind if it has the potential to be shared later.

Here’s why: Each slide should be complete and comprehensive, and the presentation should make sense even when you’re not around to share additional context. Each slide should promote and establish brand awareness for your large or small business.

The slides from a talent management and recruitment presentation template below are great examples.

marketing presentation slide cover brand awareness

You know you’ve done an excellent job if someone were to go through your entire brand presentation and understands what you were trying to communicate.

The jokes, graphs, and pointers in your presentation should be constructed to achieve this goal.

9. Get someone to proofread

Even when you think you’ve nailed your brand presentation and adhered to your brand guidelines , get someone to proofread it for you.

Even when you’ve gone through all the slides hundreds of times, get someone to see it differently. No matter how confident you are, get someone to proofread your presentation.

There’s nothing more embarrassing than standing in a room full of people giving a presentation and realizing a spelling error. Yikes!

For example, let’s say you’re fluent in English and have a strong command of the language. If you’re presenting in the US, the spelling of “colors” will be different than if you’re presenting to a European crowd that spells it as “colours” with a “u.”

This blunder comes across as unprofessional, which can be why someone hesitates to do business with you and your brand.

People who proofread may always be able to highlight an error or two, and they also can give you their feedback on whether your jokes are appropriate or not, and if they can follow your story.

10. Rehearse multiple times

Practice makes perfect! The more you rehearse, the more gaps and inconsistencies you’ll find. It’ll also help you understand your story and time yourself better.

You’ll be able to identify any dull points or unnecessary information while rehearsing, and it’ll help you nail your brand presentation.

You’re Ready To Roll Out Your Brand Presentation

Thousands of tools and resources are available today to help businesses build and communicate their brand better (most of them are free). Piktochart’s presentation maker provides great examples to get started quickly on your branded presentation and other relevant assets. Try it for free . 

The key to this task lies in identifying the right presentations to build brand awareness and using them to design beautiful brand presentations that seal the deal.

Be ready for brand perception changes

Finally, keep in mind that you will never be in complete control of your prospects, consumers, or customers’ perception of your branding.

Brand perception can change over time due to a variety of factors, including changes in the marketplace, shifts in customer preferences, and the brand’s own actions or messaging. Here are some ways brand perception can change:

  • Changes in the marketplace: The competitive landscape can change rapidly, and new competitors may emerge with new products or services that offer a better value proposition to customers. If a brand fails to adapt to these changes, its perception may suffer as customers switch to competitors.
  • Changes in customer preferences: As customer preferences change, brands must adapt their products, messaging, and overall strategy to remain relevant. For example, a brand that was once known for its traditional values may need to update its image to appeal to younger, more diverse customers.
  • Brand messaging: The way a brand communicates its message can also impact perception. If a brand’s messaging becomes inconsistent or fails to align with its values or target audience, it may be perceived as less trustworthy or less relevant.
  • Negative publicity: Negative publicity or scandals can have a significant impact on a brand’s perception. Customers may lose trust in the brand or associate it with negative traits, which can be difficult to overcome.
  • Positive experiences: Positive customer experiences can help to improve a brand’s perception. When customers have a good experience with a brand, they are more likely to recommend it to others and have a positive view of the brand overall.

Overall, brand perception can change over time due to a range of internal and external factors. Brands must be aware of these changes and take steps to adapt their strategy and messaging to remain relevant and competitive in the marketplace.

The most important thing is you’re always putting your best foot forward to build brand awareness every time you interact with your audience, from your packaging, brochures , your FAQ page, and all the way to your business presentations. 

As long as you keep your audience in mind and apply the tips we mentioned above, you’ll be well on your way to build stunning brand presentations.

Alisha Shibli

Alisha Shibli is the Head of Marketing at LOGO.com, a professional logo maker.

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PowerPoint Presentation Branding: Using the Right Colors, Fonts, and Your Logo

PowerPoint Presentation Branding: Using the Right Colors, Fonts, and Your Logo

How much thought do you put into using color, fonts, and branding elements in your PowerPoint presentation? These are the most important elements if you want to stand above the competitors. 

It is essential to use the aspects well. You want to have consistency, and that is why a style guide is important.  

This article will show you how to use the elements professionally and tastefully. See your PowerPoint presentations come to life with these tips.  

PowerPoint Presentation Branding: How to do it like a Pro  

Start with a style guide.

Coming up with a style guide is critical because it guides all your branding processes. Without one, the creative team will not have a reference point.  

Style guides incorporate the type of color, font, shapes, and icons they can use.  

It makes it easier for audiences to associate such elements with your brand. It also ensures an easy transition of projects from person to person without stopping the work. 

Most importantly, it reins in what the teams can do in terms of creativity. Interestingly, not very many companies have taken the time to come up with clear style guides. There is a general lack of understanding of why they are essential.  

Even those who tried to create one find the process quite challenging. However, for consistency and better brand identity, it is something every organization should have.  

There are specific aspects that a style guide covers. These are:

  • Logo guide - the use and modifications that one can make
  • Color palette
  • Typography that looks at fonts and how to use them. It covers everything, including the use of upper and lower cases, bolding, and font color
  • The use of imagery
  • A voice that covers tone and language

The Use Of Color In Powerpoint Presentation Branding  

With a style guide, you know the colors that you can use for corporate communication. When choosing colors for your PowerPoint slides , consider the following.  

contrast

Create contrast with  PowerPoint backgrounds , graphics, text, and illustrations. Ensure a seamless blend for consistency. When using premade backgrounds, you can choose ones with the colors that will fit and complement the ones in your brand identity.

Font Colors

Pay attention to the color you choose for the fonts.  They should be legible at a distance.  Make them stand out by contrasting colors. White font on a dark background, for example, will increase readability.  

Evoke Emotions

Use  color psychology  to evoke emotions depending on the takeaway you want your audiences to have. 

  • Black can work well for presentations surrounding grief and luxury. It is mournful, solemn, and formal. 
  • White is neutral, making it a popular option for most people when working on PowerPoint presentations. 
  • Blue brings out feelings of tranquility, security, and Peace. This is also commonly used by tech brands.
  • Green is interactive, warm, and works well for nature and environmental issues.  
  • Orange is warm and flamboyant.  
  • Yellow brings feelings of happiness and optimism. 
  • Red is a tricky color; it brings out passion, but please understand the audience well. Some cultures have negative connotations to the color red. 

 You want to be careful about certain color combinations. Red and green, for example, can make your slides look busy.   

Choosing The Right Fonts For Powerpoint Presentation

A key determining factor when choosing your font is readability. Audiences should not struggle when trying to make out the text. Pay attention to the following:

font-size

Font size for presentations should typically range from 24 to 30.  Anything smaller and people at the back of the room will not be able to make it out.  

It helps if you know the size of the screen you will be making the presentation on.  

Font Type 

font-type

The audience you are presenting to determine the type of font you choose.  

Top-level executives and other professionals require more 'serious' or professional fonts.  Go for Times New Roman and Arial.  

Younger audiences are less rigid, giving you more flexibility with the more 'fun' fonts. For them, you can use Serif, Script, and Sans Serif. Other fonts to consider are Verdana, Palatino, Calibri, and Tahoma.  

Number of Fonts

Do not exceed more than three types of fonts in your presentation. If possible, stick to two. One should be for the titles/headers and the other for the main body. Your presentation will end up looking cohesive, with a good flow.  

Whatever you pick must adhere to the readability rule. These include size, contrast with the background, and type.  

Your presentation may not be the best time to show how creative you can be.  It ends up distracting the audience depending on the kind of font you choose. Leave the stylish or decorative fonts for birthdays and wedding invitations. 

Incorporating Logos Into Powerpoint Presentations

One of the most vital branding elements is your logo. You may be wondering whether you should have it on every slide. 

Different people have different thoughts about this. For some, having the logo on the first slide is enough. For others, the more, the better. 

The more the audiences see the logo, the better the association with your brand. On this, it is entirely a personal preference.  

There are, however, specific factors you should have in mind. 

  • The logo should not dominate the page, nor be too small, so be careful about sizing. 
  • Place it on one corner of the slide. Don't use your brand mark as a background of your slides. It should not distract from whatever you're trying to communicate.
  •  Take advantage of the color palettes on the style guide to tweak the logo for proper contrast with the background. 
  •  If you do not want your logo on every slide, here is what you should do. Place it on the first and last slide of your presentation. By having it at the beginning and end, you leave a lasting impression.  

Use this video  to learn how to place a logo on your PowerPoint presentation.  

Final Thoughts

We have shared a simple guide on using color, font, and logos in a PowerPoint presentation. It is essential to have a style guide for consistency. 

It helps audiences build a connection with your brand. You also get the point of differentiation from your competitors.  

There are some fantastic PowerPoint templates available. The advantage is you can customize them to what you need. It saves time because you do not have to start from scratch.

Read more articles on design and inspiration:

  • 8 PowerPoint Design Essentials
  • 12 Ways to Make Your PowerPoint Presentation Shine
  • Developing a Brand Identity for Beginners
  • design inspiration
  • inspiration

Written by DesignCrowd on Wednesday, April 7, 2021

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.

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I have read your blog about logos important in branding presentation. It was very interesting and helpful but I can add some extra points in your article. Here some extra points: 1.Make a first impression 2.Help you stand out in a crowd 3.Shape your brand identity 4.Create a strategic branding tool 5.Promote brand awareness These are some extra points to add to your article. Readers if you are confused about your web and App development , you can get a free consultation at Alakmalak technologies.Visit our site for more information.

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Protect your brand like  never before  with  BrandIn .

BrandIn provides everything users across your organization need to create brand compliant content. It allows you to build a library of assets accessible from within PowerPoint, has customizable brand checking capabilities, and can even reduce the errors and file bloat associated with content migration. Control your brand, streamline your templates and files, and save time in PowerPoint.

Make on-brand slides in an instant, as seen in this video .

For PowerPoint on Windows and Mac.

powerpoint presentation on branding

PowerPoint gives users lot s  of freedom, but this can be a curse as well as a blessing.  In large organisations brand consistency often falls down  on presentations. Slides don’t match brand or each other, templates misbehave and mess up content, and  a s things scale the problem get s   worse .   I t doesn’t have to be this way !    

Had enough of users selecting the wrong fonts or colours or shapes? BrandIn can fix that.

Had enough of users finding unlicensed images online and ignoring your brand library? BrandIn can fix that.

Had enough of copying slides between presentations and having everything mess up? BrandIn can fix that.

Had enough of files bloating as templates and masters cause chaos behind the scenes? BrandIn can fix that.

Had enough of the slides your users should be using getting lost or being ignored? BrandIn can fix that.

Had enough of your users wasting hours and hours struggling to make slides brand-compliant? BrandIn can fix that.

BrandIn   makes it easier and quicker for u sers  to create  compliant slides.  With a simple, familiar interface, users have all they need right in front of them.  BrandIn is modular and highly configurable so you get to choose what you need to best match the way your organisation works.

Brand workspace

Brand workspace

With BrandIn you get a Brand workspace in the ribbon, allowing you to control what gets used, and hide what shouldn't. The colours, shapes, tables, charts, SmartArt, and fonts you want your users to stick to are right there at their fingertips. By removing the things you don't want in your users' presentations, you make sure they do things right. Contextual help explains when to use each design element. Effortlessly on-brand slides.

Brand library in the ribbon

Brand library in the ribbon

With BrandIn you get a searchable curated library of pictures, slides, logos, and illustrations right in the ribbon for control and consistency — all optimised for use in presentations. It's easier to stay on-brand than to stray off it, so that's what your users do. And they save time doing it. Without BrandIn your users find inappropriate and unlicensed images from the Internet for their presentations, because that's the easiest thing to do. When it's too hard to access your branded design elements, presentations inevitably stray off-brand.

Brand Check

Brand Check

Even with the best intentions, users create slides that aren't on-brand. With Brand Check you can check for — and fix — common mistakes. Wrong colours or fonts? Fixed. Off-brand shadows or bevels? Removed. Brand name without legal marks? Added. Your brand team will never be able to approve every slide every user makes. With Brand Check, they won't have to.

Model slides

Model slides

If you put everything a user might ever want — including photography — into your PowerPoint template, it bloats. Multiply by the number of presentations you will ever use and you have a massive problem. With Model Slides you get designed ready-to-complete slides available right in the ribbon. Sophisticated designs for slides such as titles, dividers, agendas, maps, timelines, graphs and tables — with the photography you need — ready to use. Beautiful results, in hardly any time.

Slide library

Slide library

Some slides get used again and again. Slides that tell your stories, set out your views, and sell your products. With BrandIn you can make a curated selection of your most important slides available directly from the ribbon. Boilerplate content. Always up-to-date; easy to browse visually or search; straightforward to insert. No more hunting around, no more starting from scratch — great content in no time.

Smart Paste

Smart Paste

If you've ever tried copying a slide from an old template to a new one, you'll know what a mess PowerPoint can make of things. Try to bring things into the new brand, and the design goes wrong, the wrong layouts are applied, and the template bloats. With Smart Paste we tell PowerPoint what to do — in terms of layouts, shapes, colours, fonts and more — so that pasting slides onto your new template works. Copy-paste migration to transform old brand to new, effortlessly.

Font styles

Font styles

Your brand guidelines might specify a font style for every text element on a slide, but your users won't remember. With infinite choice, they'll get things wrong. With BrandIn you can make things easy for them. Font styles are pre-set, clearly labelled, visually obvious, and right where your users need them. Right font, right size, right colour, right weight, right place.

Template management

Template management

Many companies don't even realise they are suffering from PowerPoint template chaos. On the surface things look fine. But behind the scenes files are bloated, layouts aren't consistent, and files don't behave as they should. Multiply by the number of presentations in your company and these problems really need to be fixed. BrandIn eliminates template chaos. Manage masters and layouts, control file sizes, and ensure accuracy. We understand PowerPoint, and make it behave how you need it to.

Multiple brands and sub-brands

Multiple brands and sub-brands

Some companies use multiple brands and sub-brands, we get it. With BrandIn we can set up separate brands, set policies to manage which user works in which brand, or allow users to switch between them instantly. Separate enterprise solution for complex settings, made simple for users.

Familiar interface, no learning curve

Familiar interface, no learning curve

Your users don't have time to learn complex new interfaces. They don't want to stare at 100s of unfamiliar icons. Nobody wants PowerPoint to seem more complicated. That's why we designed BrandIn to feel like PowerPoint — but easier — a seamless and simple PowerPoint experience they already know how to use. We train 1000s of people in PowerPoint, and we built BrandIn to work how users do.

Works offline

Works offline

If your solutions for PowerPoint don't work on trains, planes, or at your client's offices, then you've got a problem. If your brand assets live in the cloud, then your people can't always make use of them. BrandIn works how your people work, even on-the-go. Travelling? No problem? Slow Internet? No problem. Everything is synced locally to PowerPoint for perfect availability and speedy usability.

Easy content curation

Easy content curation

Nobody wants to have to learn how to use complex marketing software. And nobody wants to have to involve IT to provide users with a new slide or icon. With BrandIn there's virtually nothing new to learn — you just copy what you want to share to the right place on your network, and push a button in BrandIn to queue sync changes for users. Easy. With no help from IT.

Your content, your server

Your content, your server

With BrandIn your content stays on your network, and your users' machines. We don't host it, you do. No security worries, no IT department audits, no tedious supplier questionnaires. Secure by design.

Make on-brand slides in an instant

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One-time set up cost is charged for initial configuration and customisation. Additional charges may apply to configure multiple brands.

Additional users beyond 10000 are charged at £0.25/$0.33 per user per month.

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How to Make A Branded PowerPoint Template?

Adding logos, brand colors, fonts in presentations are an effective way to imprint your brand and its message while communicating. When using an already downloaded PowerPoint template, it’s important to know how to rebrand and make it a branded PowerPoint template. Read more to know about rebranding a presentation.

How to Make A Branded PowerPoint Template?

Delivering an interesting presentation is a skill that can set you apart and take your message to new levels. Engaging presentations are the engines that propel efficient communication and are essential in many facets of professional life.

A well-branded presentation, for instance, can have a huge impact on how your brand is regarded and how its message is received. An organization undergoing a rebranding exercise needs to ensure that all the communication channels follow the new brand guidelines. The same is applicable when a new brand is launched. 

Since, presentations are an important channel when communicating with external stakeholders, it’s important that you should know how to rebrand a PowerPoint template according to your brand. In this blog, we’ll go through a step-by-step guide on how to create a branded PowerPoint template . 

When Do Professionals Need to Rebrand Presentation?

Here are some common instances when professionals opt to rebrand presentations:

  • Mergers and Acquisitions: The new firm frequently needs to rebrand its presentations after merging with another business or purchasing another. It entails altering logos, color schemes, and messaging to reflect the new integrated brand identity. Developing a consistent, coherent visual language that accurately depicts the newly established organization is essential.
  • Corporate Rebranding: To remain competitive, relevant, and on-trend, businesses periodically rebrand. In such circumstances, the amended brand rules must be adhered to in all marketing collateral, including presentations. This guarantees consistency and helps internal and external audiences understand the new brand identity.
  • Modification of the Target Audience : Companies may need to change their product offerings or marketing strategies to appeal to a different market segment or demographic. A software vendor that caters to businesses might decide to concentrate on small businesses; for example, the particular requirements, tastes, and issues of the new audience must be reflected in presentations as a result of this transformation.
  • Introduction of a New Product or Service: Professionals routinely give presentations to introduce a new product or service. Both, the features of the offering and the broader brand identity, must be highlighted in these presentations. Consistent branding throughout all marketing materials, especially presentations, helps to increase trust and awareness among potential customers.
  • Conference or Trade Show: Professionals may need to rebrand presentations to fit the event’s theme or the audience’s preferences. Enhancing engagement and demonstrating a commitment to satisfying attendance expectations are achieved by adapting the presentation to the event context.

How to Rebrand A Presentation?

Rebranding presentations involve altering/updating many communication and visual elements. To rebrand presentations, you need to keep the following steps in mind:

  • Gather all the necessary components
  • Use slide master to make edits
  • Alter the texts and fonts
  • Add a logo for the final look

Let us understand each of these steps in detail.

1. Gather Your Brand Components

You should gather all the materials and template files before beginning to work on it. Think about all the fresh elements your brand makeover will include. These consist of:

  • Color palette: Choose every color associated with your company and note down the HEX Code (a six-symbol code), so you can later add it to your PowerPoint template or Google Slides theme .
  • Logo: Find your brand’s most recent logo. Ensure you have all the necessary variations and high-quality versions in the right file formats, like PNG or SVG.
  • Typography: Pay attention to precise font names and variations that have been authorized (such as regular, bold, and italic). Think about the ones that belong in titles, headers, and body copy.
  • Shapes, icons, and drawings: Gather all of your modified graphics, shapes, and icons, and note how you should (or shouldn’t) utilize each one.
  • Photography: If your brand uses photography in its visual style, you can hunt for examples that fit that style to include.

BONUS TIP: Create a “Branding Assets” folder on your computer or cloud storage platform after collecting your brand’s components to keep everything in order. Once you have gathered all the components, you need to add those elements in Slide Master to make edits. 

2. Use Slide Master To Make Edits

To rebrand your presentation, collect all the new branding assets. Open the template you wish to edit in PowerPoint. Now use the shortcut “Slide Master” instead of making the adjustments manually. Open your presentation template and follow the easy steps below:

  • Go to View.
  • Locate the section titled “Master Views” and choose “Slide Master”.
  • Your presentation will be visible, and a new slide will initially emerge. It’s called the “Master Slide.”  
  • You can make all your modifications more quickly and easily because they will be propagated to other slide layouts (except for a few, like the slide cover).

3. Alter the Fonts And Texts in Your Template on the Slide Master

You can make your final edits in the “Master Slide”. Follow the steps below to edit the font:

  • Once the Slide Master has been opened, choose the “Master Slide”.
  • In the Background section, click “Fonts”.
  • From the dropdown menu, choose “Customize Fonts”.
  • You can now choose the typefaces for the headings and body you have decided for your rebrand presentation. Give them a name and click the “Save” button to save your selections.
  • You have to choose “Close Master View” from the “Close” section to see your changes.

Follow the steps below to make changes in the color of your template’s font/text:

  • Select the text whose color you wish to change.
  • Left-click and choose the dropdown symbol from the font color options.
  • Select more colors, and you will see the “HEX option”.
  • Enter the HEX color code you wish to see on the text.
  • Finally, to view your changes, click on “Close Master View”.

Follow these steps to alter the color theme of your template on Slide Master:

  • In the Background section, select “Colors”. From the dropdown menu, choose “Customize Colors”.
  • You can now choose a color for each presentation component. Choose the element whose color you want to alter, then select “More Colors” by clicking the dropdown.
  • Select the “Custom” tab.
  • Type the HEX color code you previously stored where it reads “HEX”.
  • Repeat steps 2 through 4 to modify the color of each piece.
  • Give your combination a name and click the “Save” button to save your selections.
  • To view your changes, click “Close Master View” at the end.

4. Add Your Company Logo to Slide Master

After changing the necessary colors and fonts of your template, you can add a logo to enhance your presentation. Follow the steps below for the same:

  • To add your company’s logo to the main slide, select the logo. 
  • You can do it by selecting the “Insert” menu and selecting “Image” from the dropdown menu.
  • A dialog box will allow you to browse your computer or cloud storage to select your company’s logo file. Locate and select your logo file, then click “Insert” or “Open.”
  • Put your logo in the desired location on each slide.
  • Make necessary size adjustments.
  • To display your logo on every slide in your presentation, click “Close Master View”.

Matching your presentations to your changing brand identity, target audience, or messaging objectives is vital but also time-consuming. It must have consistency, and rebranding your presentations should positively impact client communication.

When developing presentations that effectively communicate your message and perfectly match your business identity, you can get help from presentation service providers, including SlideUpLift. Having talented designers and business consultants who are masters at making presentations will make the rebranding presentation work 10x easier.

Whether you want to make a new template or a whole presentation that matches your brand or a particular design subject, leaving an unforgettable mark is essential. Presentation service providers like SlideUpLift bring a unique blend of specialized expertise and cost-effective solutions to the table. You can take advantage of a fresh perspective and take your presentations to a whole new level of excellence. Try our custom-slides service or get in touch to know more about our presentation design services .

Do I need help from a professional to rebrand presentations?

Rebranding presentations can be done alone; however, working with a professional presentation design service provider can bring expertise, creativity, and efficiency to the process, ultimately helping you make a stronger impact with your presentations and saving time.

How to make a branded PowerPoint template?

The essential steps in rebranding a presentation are choosing an appropriate template, personalizing the colors and fonts, changing the logo and visuals, editing the content to align with the new theme, and ensuring visual coherence throughout.

How much time, on average, does it take to rebrand presentations?

The time needed for presentation rebranding depends on the complexity of your presentation and particular needs. 

How can SlideUpLift help me with presentation rebranding?

It’s simple to modify your presentations to reflect your business identity with SlideUpLift’s vast range of templates and professional presentation design services . You can try us out with our custom-slides service. In case you want to know more about rebranding your presentation, you can schedule a call with us.

Are there specific industries or sectors where presentation rebranding is crucial?

Presentation rebranding is important in various industries, but it can be essential in those that place a high value on branding, aesthetics, and successful communication, like marketing, sales, finance, and education.

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Social Media Branding Powerpoint Presentation Slides

Social Media Branding is a process of using the proper media channels to engage with the target audience. The main objective of this deck is to boost brand awareness on various social media platforms through omnichannel strategies. Check out our professionally designed template on Social Media Branding that identifies the challenges that need to be maintained in the present scenario. Based on analyzing the challenges, we have outlined the need for social media branding to generate long term growth and develop the brands steps through social media platforms. We have also designed an attractive brand logo with unique attributes to increase the audiences attention. For raising brand awareness, we have plotted various strategies for posting content on multiple social media platforms, including Facebook, Instagram, etc. This deck outlines multiple ways of amplifying brand visibility. We have also created a media calendar, posting schedule, and other tactics for driving engagement on social media platforms that can assist you. Additionally, the PPT presentation covers the impact of implementing the given strategies and performance metrics precisely. It also incorporates a media channel performance scoreboard that helps you evaluate the followers, clicks, and several posts liked and shared by users in a given month. Get access now.

Social Media Branding is a process of using the proper media channels to engage with the target audience. The main objectiv..

Social Media Branding Powerpoint Presentation Slides

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Deliver this complete deck to your team members and other collaborators. Encompassed with stylized slides presenting various concepts, this Social Media Branding Powerpoint Presentation Slides is the best tool you can utilize. Personalize its content and graphics to make it unique and thought-provoking. All the Seventy Two slides are editable and modifiable, so feel free to adjust them to your business setting. The font, color, and other components also come in an editable format making this PPT design the best choice for your next presentation. So, download now.

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Content of this Powerpoint Presentation

Slide 1 : This slide introduces Social Media Branding. State your company name and begin. Slide 2 : This slide states Agenda of the presentation. Slide 3 : This slide shows Table of Content for the presentation. Slide 4 : This slide highlights title for topics that are to be covered next in the template. Slide 5 : This slide presents Current company social media branding insights. Slide 6 : This slide displays Tracking the current social media channel performance with regards to brand awareness. Slide 7 : This slide represents Impact of low brand awareness on company performance. Slide 8 : This slide showcases Key challenges faced by the company. Slide 9 : This slide highlights title for topics that are to be covered next in the template. Slide 10 : This slide shows Why social media presence is important for company. Slide 11 : This slide represents the reasons of promoting the brand on social media with regards to customer base. Slide 12 : This slide showcases Solutions to overcome the challenges. Slide 13 : This slide highlights title for topics that are to be covered next in the template. Slide 14 : This slide shows Steps for building brand through social media platforms. Slide 15 : This slide highlights title for topics that are to be covered next in the template. Slide 16 : This slide presents Identifying the target audience for promoting brand. Slide 17 : This slide shows the key goals and objectives for promoting brand on social media. Slide 18 : This slide presents Creating our unique value proposition. Slide 19 : This slide highlights title for topics that are to be covered next in the template. Slide 20 : This slide displays Key elements for redesigning brand logo. Slide 21 : This slide represents Key elements for redesigning brand logo. Slide 22 : This slide shows the brand attributes and specifications used for redesigning the logo. Slide 23 : This slide highlights title for topics that are to be covered next in the template. Slide 24 : This slide presents Choose the most relevant social platforms for our brand. Slide 25 : This slide highlights title for topics that are to be covered next in the template. Slide 26 : This slide displays Developing Facebook marketing campaign. Slide 27 : This slide depicts the various promotional strategies used for promoting products into Facebook media channel. Slide 28 : This slide represents Streamline branding on Facebook. Slide 29 : This slide highlights title for topics that are to be covered next in the template. Slide 30 : This slide showcases Promoting brand on Instagram platform. Slide 31 : This slide shows the monthly social media marketing calendar for posting content on Instagram platform. Slide 32 : This slide highlights title for topics that are to be covered next in the template. Slide 33 : This slide presents Key strategies to promote brand on YouTube channel. Slide 34 : This slide displays Posting schedule for YouTube channel. Slide 35 : This slide highlights title for topics that are to be covered next in the template. Slide 36 : This slide represents Strategies for promoting brand on Twitter media platform. Slide 37 : This slide highlights title for topics that are to be covered next in the template. Slide 38 : This slide showcases Key strategies for leveraging brand through linkedin. Slide 39 : This slide highlights title for topics that are to be covered next in the template. Slide 40 : This slide highlights the social media content posting schedule. Slide 41 : This slide shows Key recommendations for new social media post. Slide 42 : This slide presents Actionable strategies for maintaining social media branding. Slide 43 : This slide highlights title for topics that are to be covered next in the template. Slide 44 : This slide displays Influencer marketing strategy to amplify brands presence. Slide 45 : This slide represents Key ways for amplifying brands visibility. Slide 46 : This slide highlights title for topics that are to be covered next in the template. Slide 47 : This slide showcases Everyday hashtag for Instagram content posting. Slide 48 : This slide represents the graph describing the top most platforms used for influencer Marketing for increasing brand presence. Slide 49 : This slide showcases Proven tactics for brand amplification. Slide 50 : This slide highlights title for topics that are to be covered next in the template. Slide 51 : This slide shows Social media channel budget plan. Slide 52 : This slide highlights title for topics that are to be covered next in the template. Slide 53 : This slide presents Impact of building brand on social media channels. Slide 54 : This slide displays Increasing ROI From social media branding. Slide 55 : This slide highlights title for topics that are to be covered next in the template. Slide 56 : This slide represents Social media branding performance dashboard. Slide 57 : This slide showcases Social media awareness dashboard. Slide 58 : This slide shows Social media channel performance scorecard. Slide 59 : This slide is titled as Additional Slides for moving forward. Slide 60 : This slide contains all the icons used in this presentation. Slide 61 : This slide shows Reasons for poor social media branding. Slide 62 : This slide presents Growing our brand with user generated content. Slide 63 : This slide displays Growing our brand with user generated content. Slide 64 : This slide contains Puzzle with related icons and text. Slide 65 : This is an Idea Generation slide to state a new idea or highlight information, specifications etc. Slide 66 : This is a Timeline slide. Show data related to time intervals here. Slide 67 : This slide depicts Venn diagram with text boxes. Slide 68 : This is Our Goal slide. State your firm's goals here. Slide 69 : This slide provides 30 60 90 Days Plan with text boxes. Slide 70 : This is a Comparison slide to state comparison between commodities, entities etc. Slide 71 : This slide presents Roadmap with additional textboxes. Slide 72 : This is a Thank You slide with address, contact numbers and email address.

Social Media Branding Powerpoint Presentation Slides with all 77 slides:

Use our Social Media Branding Powerpoint Presentation Slides to effectively help you save your valuable time. They are readymade to fit into any presentation structure.

Social Media Branding Powerpoint Presentation Slides

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June 23, 2023

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  10. How to Nail Your Brand Presentation: Examples and Pro Tips

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  22. How to Make A Branded PowerPoint Template?

    In the Background section, click "Fonts". From the dropdown menu, choose "Customize Fonts". You can now choose the typefaces for the headings and body you have decided for your rebrand presentation. Give them a name and click the "Save" button to save your selections.

  23. Social Media Branding Powerpoint Presentation Slides

    Slide 1: This slide introduces Social Media Branding. State your company name and begin. Slide 2: This slide states Agenda of the presentation. Slide 3: This slide shows Table of Content for the presentation. Slide 4: This slide highlights title for topics that are to be covered next in the template.