marketing related phd topics

Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

• How to find a research topic (video)
• Traditional (offline) marketing topics/ideas
• Digital (online) marketing topics/ideas
• Examples of actual dissertation topics
• Free Webinar : Topic Ideation 101
• Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

• The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
• The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
• The impact of demographic targeting on traditional marketing performance among green businesses
• The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
• The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
• Exploring factors related to outdoor advertising recall in India
• Measuring the ROI of traditional marketing efforts: a review of current methods
• Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
• The use of public relations in traditional marketing campaigns among large insurance companies
• The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Research Ideas: Digital/Online Marketing

Social media marketing

• The use of artificial intelligence in social media marketing among online fashion companies in Sweden
• The impact of social media on public relations and media relations: a Case Study of Nandos
• The role of Twitter in crisis communication and reputation management: a discourse analysis
• The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
• The use of social media for market research and consumer insights among SMEs in Kenya
• The impact of social media on consumer buying behaviour of fast food in Italy
• The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
• The relationship between social media engagement and website traffic: an analysis of fitness brands
• The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
• The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

• The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
• Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
• The experiences and use of SEO in content marketing strategy among small online businesses
• The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
• Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
• The use of user-generated content in building brand trust and engagement among green companies in the UK
• Measuring the ROI of content marketing efforts among luxury brands
• The perception and use of Chat GPT in content creation among small online businesses
• The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
• Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

• The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
• The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
• The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
• The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
• The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
• The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
• Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
• The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
• The use of remarketing and retargeting in search engine marketing campaigns among marketers
• The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Email marketing

• The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
• The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
• Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
• The use of personalization on email marketing performance among craft bloggers
• The impact of automated email marketing among local online retailers on customer loyalty and retention
• The use of automation and triggered emails in increasing engagement and conversion rates for online courses
• The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
• The role of mobile optimization in email marketing targeting Gen Z consumers
• The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
• The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

• The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
• Customer Success and the Transformation of Customer Relationships (Raines, 2022)
• The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
• Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
• You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
• Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
• Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
• Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
• Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
• Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
• The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
• The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
• Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year, with a total of about 18 marketing students in residence. Student-faculty relationships are close, both professionally and socially. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

• Decision making
• Attitudes and persuasion
• Social influence
• Motivation and goals
• New technologies
• Consumer neuroscience
• Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, express: using price promotions to drive children’s healthy choices in a developing economy, regulating privacy online: an economic evaluation of the gdpr, the allure of consensus: people (over)seek consensus in selecting group persuasion strategies., recent insights by stanford business, a little fun — and a discount — can steer kids to healthier foods, what people really think about search engine ads. (you might be surprised.), zoom in... or out why face-to-face meetings matter.

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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Tomomichi Amano
• Eva Ascarza
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Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Jimin Nam
• Lucy Shen
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020, byungyeon kim, 2022, grant donnelly, 2018.

Areas of Research

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At the Eli Broad College of Business, students in the marketing Ph.D. program have the opportunity to work and publish with some of the most prolific researchers in marketing. Faculty-student collaboration is a significant part of the doctoral experience, and it leads to results. Doctoral students work with faculty to research the most compelling issues facing businesses today, and Broad provides the resources to get it done.

Focused on marketing strategy, Broad’s faculty has developed four areas of research excellence:

• Marketing strategy
• Product and brand management
• Relationship marketing
• International marketing

Research Prestige

Research in marketing.

The available marketing doctoral coursework covers a broad range of topics, including marketing strategy, modeling marketing problems, consumer behavior and statistics. Ph.D. students are expected to be in residence on a full-time basis during the program. While in the coursework stage of the program, doctoral students are also assigned as teaching and/or research assistants. Upon completion of coursework, students are required to pass a comprehensive exam in marketing and then complete a dissertation that demonstrates their ability to conduct an original research project.

The program curriculum is designed with a focus on research mentorship and training and includes several writing requirements to ensure our students are prepared for the job market and ready to succeed as assistant professors. The Ph.D. handbook provides details on the program requirements, and the curriculum schedule is presented below.

Centers of Research Excellence

Marketing strategy.

The anchor for this focus is our strong reputation and core faculty studying marketing strategy. Among notable faculty in this center of research excellence are Tomas Hult, Roger Calantone, Ahmet Kirca and Irina Kozlenkova.

Product and Brand Management

The Eli Broad College of Business has long been recognized for its excellence in product and brand management. In a study by Pianpain Yang and Lei Tao, MSU ranked #3 among universities for innovation management and #1 in the Big Ten. Scholarship in this area has been a long-standing strength at Broad, and its faculty has won numerous awards in this center of research excellence.

As a doctoral student, you will have the opportunity to collaborate with renowned scholars in product and brand management. The Broad faculty continually works with doctoral students in this area. Among notable faculty in this center of research excellence is Roger Calantone, who has been ranked the world’s #2 scholar in innovation management and the tenth most-cited marketing researcher worldwide. In addition to these accomplishments, he is a University Distinguished Professor, has chaired many dissertations, and has published numerous articles with doctoral students. Calantone and other faculty in this area – such as Cornelia Droge, Ahmet Kirca and Hang Nguyen – enjoy working with doctoral students and providing tutelage on research.

Relationship Marketing and Sales

Relationship marketing and sales is one of the hottest areas of marketing research today. At Broad, you’ll have access to some of the top faculty in the field. With multiple publications in leading journals, the college’s relationship marketing and sales center of research excellence is becoming one of the best in the nation. Here is but a brief list of awards in this center of research excellence:

• AMA’s Emerging Service Scholar Award
• AMA Sales SIG Excellence in Research Award
• Winner of the 2011, 2012 and 2015 Industry Relevance Awards granted by the Cornell Center for Hospitality Research

Doctoral students who focus on relationship marketing and sales have access to some of the best faculty in the field. Among notable faculty in this center of research excellence is Douglas Hughes. Hughes is the incoming editor of the  Journal of Personal Selling & Sales Management  and an area editor for the  Journal of the Academy of Marketing Science . His research focuses on sales force management issues and has appeared in the  Journal of Marketing , the  Journal of Marketing Research  and the  Journal of the Academy of Marketing Science . In addition, a number of other faculty work in this area, including Roger Calantone, Tomas Hult, Irina Kozlenkova and Stephanie Mangus.

International Marketing

The Broad College of Business has been ranked #1 in international business research. Doctoral students who choose to focus on international marketing will have access to resources such as MSU-CIBER and to faculty who are thought leaders in the field. The Broad faculty regularly collaborates with doctoral students in this area and have served as committee members and chairs of several dissertations.

Among notable faculty in this center of research excellence is Tomas Hult, director of the International Business Center (MSU-CIBER), former editor of the  Journal of the Academy of Marketing Science , and one of the 50 most cited researchers in marketing. During his time at MSU, Hult has co-authored several books on international business, has chaired multiple dissertation committees, and has collaborated with doctoral students on numerous publications. In addition, Roger Calantone, Ahmet Kirca and Irina Kozlenkova also conduct research in this area.

Publications

Recent publications in each of the four core areas of research are listed below.

Katsikeas, Constantine S., Neil A. Morgan, Leonidas C. Leonidou, and G. Tomas M. Hult (2016), “Assessing Performance Outcomes in Marketing,” Journal of Marketing , 80 (2), In Press. Bamiatzi, Vassiliki, Konstantinos Bozos, S. Tamer Cavusgil, and G. Tomas M. Hult (2016), “Revisiting the Firm, Industry and Country Effects on Profitability under Recessionary and Expansion Periods: A Multi-level Analysis,” Strategic Management Journal , In Press. Ozkaya, Erkan, Cornelia Droge, G. Tomas M. Hult, Roger Calantone , and Elif Ozkaya (2015), “Market Orientation, Knowledge Competence, and Innovation,” International Journal of Research in Marketing , 32 (3), 309-318. Arrfelt, Mathias, Robert M. Wiseman, Gerry McNamara, and G. Tomas M. Hult (2015), “Examining a Key Corporate Role: The Influence of Capital Allocation Competency on Business Unit Performance,” Strategic Management Journal , 36 (7), 1017-1034. Lee, J. –Y., Kozlenkova, I. V. , and Palmatier R. W., “Structural Marketing: Using Organizational Structure to Achieve Marketing Objectives,” (forthcoming),  Journal of the Academy of Marketing Science.

Dean, Tereza, David A. Griffith, Roger J. Calantone , “New Product Creativity: Understanding Contract Specificity in New Product Introductions,”Forthcoming, Journal of Marketing. Sarangee, K., J. Schmidt, and R. J. Calantone (2015), “Does the Future Impact the Present during New Product Development?”  Journal of Product and Innovation Management . Vickery, S., Y. Bolumole, M. Castel, and R. J. Calantone (2015), “The Effects of Product Modularity on Launch Speed,”  International Journal of Production Research , Vol. 53, Iss. 17. Vickery, S., X. Koufteros, C. Dröge, and R. J. Calantone (2015), “Product Modularity, Process Modularity and New Product Introduction Performance: Does Complexity Matter?”  Production and Operations Management , p1-20. Bolumole, Y., R. Calantone , C. A. Di Benedetto, and S. A. Melnyk (2015), “New Product Development in New Ventures: The Quest for Resources,”  International Journal of Production Research , Vol. 53, Iss. 8, p2506-2523. Chauduri, M., R. Calantone , and P. Randhawa (2015), “New Wine from Old Grapes: Innovation in the Eco-Friendly B2C Space,”  Journal of International Consumer Marketing , Vol. 27, Iss. 2, p99-122. Ozkaya, H. E., C. Dröge, G. T. M. Hult, R. Calantone , and E. Ozkaya (2015), “Market Orientation, Knowledge Competence, and Innovation,”  International Journal of Research in Marketing .

Bolander, Willy, Cinthia Santornino, Douglas E. Hughes , and Gerald R. Ferris (2015), “Social Networks within Sales Organizations: Their Development and Importance for Salesperson Performance,”  Journal of Marketing . Kozlenkova, Irina, G. Tomas M. Hult, Donald Lund, Jeannette A. Mena, and Pinar Kekec (2015), “The Role of Marketing Channels in Supply Chain Management: A Review of the Literature and Takeaways for Future Research,”  Journal of Retailing , 91 (4), 586-609. Miao, C. Fred, Douglas E. Hughes , Keith A. Richards, and Frank Q. Fu (2015), “Understanding the Interactive Effects of Service Climate and Transactional Sales Climate on Service Quality and Sales Performance,”  Journal of the Academy of Marketing Science . Baldus, B., C. Voorhees, and R. J. Calantone (2015), “Online Brand Community Engagement: Scale Development and Validation,”  Journal of Business Research , Vol. 68, Iss. 5, p978-85.

Kostova, Tatiana and G. Tomas M. Hult (2016), “Meyer and Peng’s 2005 Article as a Foundation for an Expanded and Refined International Business Research Agenda: Context, Organizations, and Theories,”  Journal of International Business Studies , 47 (1), In Press.

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Marketing Dissertation Topics

Published by Jamie Walker at January 11th, 2023 , Revised On April 16, 2024

Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.

As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.

To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.

These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

Review the step-by-step guide on how to write your dissertation here.

You may also want to start your dissertation by requesting  a brief research proposal  from our writers on any of these topics, which includes an  introduction  to the topic,  research question , aim and objectives,  literature review , and the proposed research methodology conducted.  Let us know  if you need any help in getting started.

Check our  dissertation example to get an idea of  how to structure your dissertation .

You can review step by step guide on how to write your dissertation here .

Review Our Best Dissertation Topics complete list.

2024 Marketing Dissertation Topics

Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.

Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of   UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption.   of   It will provide a societal impact of esports and by applying different strategies

Marketing Dissertation Topics for 2023

Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.

Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.

Topic 6: The Impact of digital marketing on businesses throughout the world

Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.

Also read: Management Dissertation Topics

“Our expert dissertation writers can help you with all stages of the dissertation writing process including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing”. Learn more here .

Relationship Marketing Dissertation Topics

Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.

Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.

Branding Dissertation Topics

Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.

Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.

Topic 26:Branding strategies: Impact and application

Research Aim:  The different types of branding strategies and their implementation process will be discussed in this study.

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.

Topic 31:International brand building in the digital age: The role of digital marketing

Research Aim: Building a brand with the help of digital marketing will be discussed in this research.

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.

Also Read:   Chanel’s Brand Identity and Personality

Direct Marketing Dissertation Topics

Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.

Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.

There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.

Below is a list of topics that you can base your dissertation on under the direct marketing theme.

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.

Topic 35:Direct Marketing: Effects and implications

Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.

Topic 36:Do customers respond differently to direct and digital marketing?

Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.

Marketing Across Cultures Dissertation Topics

Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.

This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.

There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 49: same marketing tact in different markets: how it leads to business failures.

Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.

Also Read :   Fashion and Culture Dissertation Topics

Online Marketing Dissertation Topics

When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.

New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.

Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.

However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.

Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.

The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.

Topic 54:Implications and application of online marketing

Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.

Topic 55:How can companies overcome the hate speech of unhappy customers?

Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.

Topic 58:Analysis of change in behaviour of customers in offline and online marketing

Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.

Topic 59:Impact of appearance and visual effects for the effectiveness of online marketing

Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.

Topic 60:Websites and E-commerce – Do they influence customer behaviour? A case study of the UK fashion industry

Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics

Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.

These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.

To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:

Topic 61:Understanding the importance of location for customers Starbucks USA vs Starbucks UAE

Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.

Topic 62: Pricing war between competitors: Analysing the case of Coca-Cola and Pepsi

Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.

Topic 63:Impact of point-of-purchase promotion on sales: A case study of ZARA

Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.

Topic 64: Product packaging and its impact on buying decision – An exploratory analysis

Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.

Topic 65:International pricing strategies and their Impact on the brand image: A case study of iTunes

Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.

Topic 66: Impact of price adjustment strategies in online and offline setting

Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.

Topic 67:Should Online Reviews and Word of Mouth be a New Component in the Marketing Mix?

Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.

Topic 68:Difference between Online and Offline Promotions – How do They Impact Brand Image

Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.

Topic 69:Impact of Traditional Promotions vs Social Media Promotions – Analyzing Burberry’s Promotional Campaigns

Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.

Topic 70:Effect of Premium Pricing Strategies on Consumers. A case of Apple Products

Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.

Topic 71:Impact of Cultural Values in Promotional Activities

Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.

Topic 72:Placing Products in a Central Location and Ease of Access: Assessing its Impact on Customers

Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.

Topic 73:Influence of celebrity endorsement on sale: A comparative analysis of Nike and Rebook

Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.

Topic 74:Impact of promotions upon customer’s perception

Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.

Topic 75: Analysing the impact of cartoon characters on children

Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.

Marketing and Consumer Psychology Dissertation Topics

Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.

Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.

The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.

Topic 76:An investigation of consumer psychology and perceptions and their impact on marketing fashion products

Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.

Topic 77:How does consumer knowledge affect the purchase of products and their buying decision

Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.

Topic 78:The impact of negative publicity on consumer behavior

Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.

Topic 79:Consumer attitude towards in-store shopping and online shopping in Wall-Mart

Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.

Topic 80:Understanding consumer psychology to devise effective marketing strategies

Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.

Topic 81:Assessing the consumer behaviour and perceptions in relation to luxury

Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.

Topic 82:Measuring consumer response to new products launched by Nestle

Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.

Topic 83:Consumer perceptions related to discounts and promotions when purchasing products

Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.

Topic 84:Creating profitable relationships with consumers

Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.

Topic 85:Switching costs – Do consumers think about it when abandoning a brand?

Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.

Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.

This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.

This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.

However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.

If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.

Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:

Topic 86:The role of Facebook as a marketing tool

Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.

Topic 87:Social media marketing vs. traditional marketing evaluating the success rate

Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.

Topic 88:Building relationships with customers through social media.

Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.

Topic 89:How social media influences consumers’ buying preferences

Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.

Topic 90:How businesses gather Information from social media: A deep insight into customer privacy concerns

Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.

Topic 91:Consumer perception of social media marketing and its impact on brand image

Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.

Topic 92:Is Banner advertisement a good idea in social media marketing? A global comparative analysis

Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.

Topic 93:The role of online stores in the traditional marketing mix

Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.

Topic 94:Why is there more focus on the use of Facebook for marketing rather than other platforms for social media marketing?

Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.

Also Read:   How to Use Social Networks for your Dissertation

Marketing Ethics Dissertation Topics

Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.

The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.

They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.

These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.

There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:

Topic 95:Ethics and consumer perception: What do consumers really expect from companies?

Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.

Topic 96:Impact of unethical behaviour of an organisation on sales: Studying unsuccessful marketing campaigns

Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.

Topic 97:How firms mislead people to enhance product sales and the effect this has on their business

Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.

Topic 98:How country laws shape business and marketing

Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.

Topic 99:Ethical considerations and brand loyalty

Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.

Topic 100:Spam laws and online marketing – A critical analysis

Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.

Topic 101:Exploring the relationship between marketing ethics and corporate social responsibility

Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.

Topic 102: Building company reputation and brand equity through various corporate social responsibility initiatives

Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.

Topic 103: Do cause-related marketing campaigns impact consumer purchase decisions?

Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.

Topic 104: Public relations and consumer boycotts: Learning lessons from Shell and Nestle

Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.

Important Notes:

As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.

The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering ,  construction ,  law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in  writing your dissertation  as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Marketing Dissertation

A well-structured   dissertation can help students   to achieve a high overall academic grade.

• A Title Page
• Acknowledgments
• Declaration
• Abstract: A summary of the research completed
• Table of Contents
• Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation  can also be added to this chapter.
• Literature Review :  This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of  research questions  to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area whilst identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
• Methodology:  The  data collection  and  analysis  methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes  research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and  data analysis strategy .
• Findings and Analysis:  Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include  graphs ,  charts, and  tables in this chapter to identify meaningful trends and relationships.
• Discussion  and  Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
• References:  This should be completed in accordance with your University’s requirements
• Bibliography
• Appendices:  Any additional information, diagrams, graphs that were used to  complete the  dissertation  but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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Frequently Asked Questions

How to find dissertation topics about marketing.

For marketing dissertation topics:

• Study recent industry trends.
• Explore consumer behavior shifts.
• Investigate digital marketing innovations.
• Analyze branding or market strategies.
• Consider social and ethical aspects.
• Select a topic resonating with your passion and research goals.

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THE BEST 12 MARKETING RESEARCH IDEAS FOR A PHD

Find below some of the best 12 marketing research ideas for a PhD . The top 12 ideas to get you started with your marketing research PhD or Master of Research. 

Brought to you by M a u, Global Head of Digital Marketing Strategy at e Digital .

THE BEST 10 MARKETING RESEARCH IDEAS FOR A PHD

WHAT IS A PhD?

A Doctor of Philosophy (PhD) is the most common degree at the highest academic level, awarded following a course of study and research. PhDs are awarded for programs across the whole breadth of academic fields including marketing . 

When considering marketing research ideas for a PhD , it’s important to identify a topic that aligns with your interests, contributes to existing knowledge in the marketing field, and has practical implications.

Below are some of the best marketing research ideas to inspire your PhD research in marketing.

12. Services Marketing

• Explore the unique challenges and strategies involved in marketing intangible services.
• Investigate service quality, customer satisfaction, and service recovery strategies in various service industries.
• Assess how a customer service plan and strategies can improve customer retention. 
• Analyse the impact of some of the best customer service skills in generating great customer reviews and product ratings. 

11. Marketing Analytics

• Explore the use of advanced analytics techniques and big data in marketing decision-making.
• Investigate how data-driven approaches can enhance marketing strategies, customer segmentation, targeting and personalisation.

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10. Retail and e-Commerce

• Analyse the impact of e-commerce on traditional retail channels.
• Investigate consumer preferences, motivations, and decision-making processes in online and offline shopping environments.

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9. Luxury Marketing

• Examine consumer perceptions and behaviours related to luxury brands and products.
• Investigate the effectiveness of marketing strategies in the luxury industry such as exclusivity, brand storytelling, and experiential marketing.

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8.  Marketing and Innovation

• Investigate the relationship between marketing activities and innovation outcomes.
• Explore how marketing practices contribute to the successful adoption and diffusion of new products, services or technologies.

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7. Cross-cultural Marketing

• Compare and contrast marketing practices across different cultures and countries.
• Analyse how cultural factors influence consumer behaviour, advertising effectiveness, and go-t0-market strategies for multinational companies.

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6. Sustainability & Green Marketing

• Examine consumer attitudes and behaviours towards sustainable and environmentally friendly products.
• Investigate the effectiveness of green marketing strategies in promoting sustainable consumption and their impact on brand reputation .

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5. Consumer Behaviour and Decision-making

• Investigate the impact of personalised marketing on consumer behaviour and decision-making processes.
• Explore the role of social media influencers in shaping consumer attitudes and purchase intentions.
• Examine the effects of scarcity marketing tactics on consumer perceptions and purchase behaviour.
• Investigate the factors that influence consumer decision-making processes in a specific industry or product category.
• Examine how social, cultural, psychological, and demographic variables affect consumer choices. 

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4. Branding and Brand Management

• Analyse the effectiveness of brand storytelling in building emotional connections with consumers.
• Investigating the influence of brand authenticity on consumer trust and loyalty.
• Evaluate the role of brand reputation and crisis management in consumer brand perceptions.
• Explore the strategies and tactics employed by successful brands to build and maintain strong brand identities. Examine the impact of branding on consumer perceptions, loyalty, and brand equity.

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3. Digital Marketing and Social Media

• Assess the impact of artificial intelligence and machine learning algorithms on digital marketing strategies .
• Investigate the effectiveness of personalised advertising through data-driven targeting and segmentation.
• Examine the influence of user-generated content on brand engagement and consumer perceptions.
• Investigate the effectiveness of different digital marketing techniques, such as social media advertising, influencer marketing , content marketing , or search engine optimisation . Analyse the impact of these strategies on consumer behaviour and brand performance.

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2. Marketing Ethics and Corporate Social Responsibility (CSR)

• Analyse the effects of cause-related marketing on consumer purchase behaviour and brand perception.
• Investigate the role of some of the top ethical marketing issues and practices in building long-term customer relationships.
• Explore consumer attitudes and responses towards green marketing and sustainable business practices.

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1. Marketing Strategies and Innovation

• Assess the effectiveness of experiential marketing strategies in enhancing customer engagement and loyalty.
• Investigate the impact of co-creation and user innovation on new product development and market success.
• Explore the role of some of the best customer relationship management (CRM) systems in improving marketing effectiveness and customer retention. Evaluate how CRM practices influence customer satisfaction, loyalty, and overall business performance.

You can further narrow down or customise the above best marketing research ideas to align with your specific marketing research interests and marketing experience. I would suggest you conduct a thorough literature review to identify any gaps in existing research and ensure that your PhD research in a specific marketing field or subject contributes to the advancement of marketing knowledge.

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FAQ about the PhD in Marketing

Questions regarding a phd in marketing, what kind of research is done in marketing.

Marketing research is vast and varied, encompassing a wide range of topics and methodologies to understand how consumers and firms behave and interact in markets.

In terms of research interests, the list is long, but here’s a glimpse of broad areas of interest in our field:

• What makes businesses successful?
• How do individuals, families, or firms make decisions? 
• What makes products and marketing campaigns successful?
• How can firms better compete in markets?
• How do platforms operate and should be designed?
• How can we improve consumer welfare and well-being?

Below is also a small selection of recent research areas in our department:

• How does fake news affect decisions, and how do social media algorithms affect news and content consumption
• The impact of new technologies such as AI and LLMs on consumer behavior and firm competitiveness
• The design of digital platforms and marketing campaigns to encourage different outcomes such as fairness, equity and efficiency
• Development of new machine learning methods to tackle data sparsity issues and measure consumer heterogeneity in preferences
• Deployment and analysis of large scale field experiments to test behavioral nudges and improve social welfare

There is much more – we encourage you to visit the department’s website and look at the individual faculty pages, who showcase their recent research projects.

What is the typical academic background of a marketing researcher?

Because marketing draws from so many fields, the “typical” background is quite diverse. Our students and faculty have fundamental training in fields such as Psychology, Sociology, Economics, Statistics, Computer Science, Math, Physics, Engineering and more.

I don't have a background in marketing - should I apply?

You do not need prior background in marketing. Many of our faculty come from other diverse fields, such as Psychology, Sociology, Statistics, Computer Science, and Economics. Our program is designed to expose students to the field of marketing while capitalizing on their strong academic background, which is often in other fields.

Do I need to know what I want to research in order to apply?

No, you do not need to know what you want to research in order to apply. However, if you can share in your application the types of research ideas and topics you are interested in, we’ll be better able to determine if our program is a match for you.

Do I need someone to agree to advise me to be admitted?

You do not need to find an advisor prior to admission. We admit students centrally to the department, and students work on matching up with an advisor in their first two years.

Questions about Wharton

What makes the wharton marketing department unique.

Wharton’s Marketing Department is one of the largest (if not the largest) in the world, which allows us to have an unparalleled breadth of research areas and methods that faculty and students apply. We often say that if you work on something, and have a question, there is always someone close by who probably knows the answer.

Our department takes pride in focusing on relevant and applied research that creates impact both in academia and the business world. Many of our faculty and students also collaborate with companies and researchers in other fields to generate novel and exciting knowledge.

What makes the Wharton Marketing PhD Program unique?

As a PhD student at Wharton, you will belong to an elite group of students in one of the world’s top business schools. You will have access to vast research resources, learn from and work with amazing world-class faculty, and be a part of an exciting and active group of students.

Where do graduates of the program usually go?

Most of our graduates become faculty in top research universities. For example, recently our graduates took faculty positions at Northwestern, Stanford and Yale. You can see our recent placements here: https://marketing.wharton.upenn.edu/phd-recent-alumni/

What is life in Philadelphia like?

Philadelphia, founded in 1682, is a large modern international and multicultural city with strong historic roots. It has approximately 1.5M in population in the city proper and 6M population in the Metro area. The city is located in the northeast United States, between New York City (1:20 hours by train) and Washington DC (1:45 hours by train). 

As one of the largest cities in the US, and because of its historical roots as the original capital of the US, Philadelphia is extremely walkable, has a vibrant food and nightlife scene, and access to all amenities expected from a global city, including many parks, music venues, museums and other attractions. Philadelphia is also home to 3 large research universities and 5 medical schools, creating a vibrant student and research focused environment.

What are the housing options for students?

Most of our PhD students live in Center City (Downtown) or University City close to campus (West Philly) which are walking distance from campus. For more information see  https://gsc.upenn.edu/resources/wellness/living-philadelphia .

What is the cost of living in Philadelphia?

Philadelphia is considered as one of the most affordable large cities in the US. For  a sense of the cost, you can check out Numbeo .

Does the program support PhD students with children?

The PhD program supports students with children with extended funding time as well as additional resources made available by the university.

Questions about the program and its structure

Why does wharton’s program have a behavioral and a quantitative track.

Behavioral and quantitative approaches both offer useful insights and tools for theory building and research practice. We therefore encourage students to appreciate both. However, it is very difficult to become an expert in both areas within only 5 years. We therefore offer two tracks. This enables you to make deep contributions in your chosen area of expertise, while still developing a sufficiently broad perspective to become an active member of the marketing community as a whole and to leverage a wider and richer set of ideas.

What are the main differences between the behavioral and quantitative tracks?

The main difference between the tracks is in the type of methods used to answer research questions, and to some extent the focus of the research questions. 

Behavioral research mostly focuses on consumers and their decision making, and can be seen as part of applied psychology and behavioral economics research. The methods used in behavioral research often involve lab experiments with human subjects, or large field experiments. More recently, behavioral research also employs text analysis and other machine learning tools for analysis of non-structured data (like images, videos, or LLMs).

Quantitative research can focus on consumers, firms or their interaction. It applies tools from applied economics, computer science, applied statistics or computational social science. Much of the recent research would fall under the definition of data science.  The methods used in this research include analysis of large scale observational data using machine learning, statistical and econometric tools, game theory, or the design of experiments and analysis of their data, often gathered in large scale online experiments.

What is the joint program in Psychology and Marketing?

This program allows a student who was admitted to Penn’s PhD program in Psychology to also graduate with a joint PhD in Marketing, and vice-versa.

For more information about the program, please see: https://marketing.wharton.upenn.edu/joint-doctoral-degree-in-marketing-and-psychology/

How long does the program usually take?

Our program is designed as a five-year program.

Does everyone receive funding? For how long?

All students are fully funded for 5 years. Students receive a living stipend and health insurance. In addition, all tuition and school fees are fully covered. If needed, students can receive additional funding for a sixth year (assuming they are in good academic standing).

Is there a teaching requirement in the program?

There is no teaching requirement in the program. However, students often benefit from teaching experience and there are many teaching opportunities available for students. Teaching is compensated, in addition to students’ graduate stipend.

Can I complete the Phd part-time?

No. The Wharton PhD Program is a full-time program.

Is the PhD in Marketing classified as STEM?

The Wharton Marketing PhD is STEM. However, the rules about STEM degrees are not determined by us, so we recommend reaching out to the Wharton Doctoral Program or Penn ISSS for up to date information.

What prior coursework is required/recommended?

For the behavioral track, past work in psychology, sociology, consumer behavior and data analysis offers a strong basis for a PhD. For the quantitative track, a strong mathematical background, exposure to proof-based courses, as well as emphasis on Economics and data analysis is helpful.  Prior experience with computer programming (e.g., Python, R), preferably with emphasis on machine learning and econometrics is also recommended. Across both tracks, strong written and oral communication skills are necessary.

Questions about application and admissions

Can i receive feedback about my application before submitting it.

To ensure fairness and equity in out application process, we do not provide feedback on applications.

What do you look for in a successful application?

 We are looking for bright minds with a keen interest in research in marketing who are looking to make a positive change in the world through their scholarly endeavors and develop a successful career in the world’s top research universities.  Among the criteria we consider are evidence of strong academic training and prior research. We also look for a high level of motivation and demonstrated ability to collaborate, embrace challenges, and work independently.

Do I need prior research experience to be admitted?

Students with past research experience can begin to develop their own research faster. Indeed, most students admitted recently often have prior research experience, whether in industry, as a research assistant, or in another graduate degree program.

However, you do not need prior research experience to be admitted.

How many applications do you receive every year?

Approximately 100.

How many students start the program every year?

Between 2 and 5.

Can you waive my application fee?

All application fee waivers are decided centrally by the Wharton Doctoral Program Office. If you need one, please visit Wharton’s doctoral page here for more information:: https://doctoral.wharton.upenn.edu/faq/ .

What exams are required for admission?

A GRE or GMAT is needed for all applicants. In addition, international students who didn’t study in an English-speaking institution will need a TOEFL. You can find more details here: https://doctoral.wharton.upenn.edu/faq/

Is the deadline for recommendation letters the same as for the application?

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PhD in Marketing

UNC Kenan-Flagler is a global leader in the field of empirical modeling and a destination department for marketing scholars who have a genuine interest in combining managerial relevance with academic rigor. The Marketing Area conducts managerially relevant research using rigorous empirical and analytical techniques, creates synergy between their research and teaching, and makes an impact on the business community and society by actively disseminating their insights.

PhD Marketing students learn to conduct research using rigorous empirical and analytical techniques. As a doctoral student, you will learn to unlock the full value of marketing data to better understand customers and improve marketing efforts. We actively share the newfound insights we glean to benefit the business community and society.

Typical Course Schedule by Year

During the first two years of the PhD program, you focus on courses that develop the tools you need to produce high-quality research. A faculty member, who acts as your advisor, is assigned to you when you enter the program.

• Marketing I
• Marketing II
• Issues in the Design and Analysis of Research in Marketing
• Seminar in Marketing Research Methodology
• An original research paper written under the supervision of a faculty member is required for presentation and critique.
• Economic Foundations in Marketing
• Advanced Psychometric Measurement and Data Analysis in Marketing
• A Comprehensive Written Examination covers all of the courses you take in the first two years of the PhD program
• An oral presentation of your current research
• Full-time research
• With consent of your advisor, you may attend/participate or present at external national or international conferences after your second year.
• Dissertation and Oral Defense is expected prior to the end of the fifth year.
• Preparing for the job market
• PhD students may take any elective course offered by UNC Kenan-Flagler or other UNC or Duke departments with guidance from your advisor.
• Your are invited to participate in all marketing-related research seminars and guest speakers offered at UNC Kenan-Flagler.

View our current Marketing PhD students .

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

• ​Chinese University of Hong Kong  
• City University of Hong Kong 
• Hong Kong University of Science and Technology 
• Indian Institute of Management, Ahmedabad
• JK Business School
• Lingnan University​​
• Management Development Institute  
• Nanyang Technological University ​
• National University of Singapore  
• Aston Business School
• Athens University of Economics & Business  
• Bilkent University 
• Bocconi University  
• Boğaziçi University
• Cardiff University  
• City, University London  
• Copenhagen Business School
• Cranfield University  
• Erasmus Research Institute of Management  
• ESSEC Business School
• Frankfurt School of Finance & Management  
• Goethe-Universitaet Frankfurt  
• Grenoble Ecole de Management  
• HEC Paris  
• Hanken School of Economics  
• INSEAD 
• ICTE Business School  
• Kingston University  
• Koc University  
• Lancaster University  
• Loughborough University 
• Lausanne University  
• London Busines s School  
• Maastricht University  
• Manchester Business School  
• Nottingham University  
• Tilburg University  
• Umea University  
• University of Bradford
• University College Dublin 
• University of Cologne​
• University of Exeter  
• University of Glasgow  
• University of Grenoble  
• University of Groningen
• University of Guelph  
• University of Liverpool  
• University of Mannheim
• University of Muenster
• University of Navarra, IESE  
• University of St. Gallen 
• University of Southern Denmark  
• University of Stirling​
• University of Strathclyde 
• University of Valencia  
• VU University Amsterdam 
• Wilfrid Laurier University 
• Warwick Business School 
• Yeditepe University
• Carleton University  
• Concordia University 
• HEC Montréal  
• Laval University  
• McGill University
• McMaster University  
• Queen’s University
• Simon Fraser University 
• University of Alberta 
• University of British Columbia 
• University of Calgary
• University of Manitoba​
• University of Toronto  
• Western University  
• York University ​

Australia and New Zealand

• Bond University 
• Deakin University
• Griffith University​ 
• La Trobe University  
• Macquarie Graduate School of Management 
• Melbourne Business School  
• Monash University 
• Queensland University of Technology 
• Royal Melbourne Institute of Technology 
• University of Adelaide 
• University of Ballarat 
• University of Canterbury​
• University of Melbourne 
• University of Newcastle 
• University of New South Wales  
• University of Otago 
• University of South Australia  
• University of Sydney 
• University of Technology, Sydney  
• University of Western Australia 
• University of Wollongong

United States of America

• Arizona State University  
• Bentley University  
• Boston University 
• Carnegie Mellon University 
• City University of New York (Baruch College) 
• Cleveland State University 
• Cornell University 
• Columbia University  
• Drexel University  
• Duke University  
• Emory University  
• Florida Atlantic University  
• Florida International University 
• Florida State University
• Fordham University  
• George Washington University 
• Georgia Institute of Technology  
• Georgia State University 
• Grand Canyon University  
• Harvard University  
• Indiana University  
• Iowa State University  
• Kennesaw University 
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• Louisiana State University
• Louisiana Tech University  
• Massachusetts Institute of Technology  
• Michigan State University  
• Mississippi State University 
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• State University of New York, ​Binghamton  
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• University of Arkansas 
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• University of Illinois at Chicago 
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• University of Massachusetts – Lowell  
• University of Memphis  
• University of Miami 
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• University of Missouri 
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• University of North Carolina 
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• University of Pennsylvania  
• University of Pittsburgh 
• University of Rhode Island 
• University of Rochester  
• University of South Carolina  
• University of Southern California  
• University of South Florida  
• University of Tennessee 
• University of Texas – Arlington 
• University of Texas at Austin – Marketing 
• University of Texas – Dallas 
• University of Texas – El Paso​
• University of Texas – Rio Grande Valley  
• University of Texas – San Antonio 
• University of Utah  
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• University of Wisconsin-Madison 
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• University of Wyoming  
• Vanderbilt University 
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• Washington State University  
• Washington University in St. Louis  
• West Virginia University 
• Yale University  
• Wayne State University  ​​​

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Making your Research easy

Research topics in Marketing for PhD

If you are searching for good research topics for your PhD. in Marketing then this article will guide you to find the best Research topics in marketing for PhD

Research topics in marketing for PhD

Marketing management is one of the best-preferred topics for a Ph.D. in Management. Every year thousands of applicants want to peruse a Ph.D. in Marketing Management. Marketing is a topic that changes every time and it depends upon various aspect as geopolitical issues, new technology, consumer behavior, and consumer perception. production diversification etc.

In this article, we will discuss some of the trending topics for the Ph.D. in Marketing.

This will also make you understand the process to find some tips and tricks from someone who has a good amount of experience.

Here are some of the latest and trending topics.

List of research topics in Marketing Management

• Creation of a global luxury brand.
• Global versus local marketing strategy.
• Global customer management.
• The strategy of Neuromarketing.
• Effectiveness of business outsourcing.
• Measuring Customer satisfaction.
• Effective branding using social media and digital marketing.
• social media on customer purchasing choices.
• Emotions and consumer decision-making.
• Neuroscience and consumer emotions.
• Consumption-based affect regulation.
• Engineering of feelings and emotions in the marketplace.
• Emotion and consumption experiences.
• The emotional impact of the marketing mix (pricing, product, distribution, communication).
• Emotions and social media.
• The Emotions and branding.
• Emotions and marketing effectiveness.
• Emotions and consumer happiness and well-being.
• Big data of emotion in the marketplace.
• Consumer psychology and judgment and decision-making.
• Emotional and cognitive factors influence consumer judgments and decision-making.
• Cultural variations in judgment and decision behavior.
• Consumer adoption of technology products, and strategies for multi-sided platforms.
• long-term effects of marketing actions and optimal allocation of marketing budgets.
• Marketing and strategy problems in digital marketing and social media.

Many Ph.D. students appear to start their project with over-ambitious topics but the important thing is, to keep the topic to the point and resume to one central research question.

• Presenting at a conference for the first time 5 must things to do
• How to choose your dissertation topic

Before taking the decision to finalize one topic one must start working on different topics and make sure that such a topic is new and no one else worked on it.

So here are some of the topics you can work on to find a good topic for your Ph.D.

Comment below if there are any current Research topics in marketing for Ph.D .

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The Doctoral Programme in Marketing focuses on a wide range of topics using a variety of research methods and tools. Faculty members have the expertise in a variety of areas including Product Management, Brand Management, Marketing Decision Models, Consumer Behaviour, Marketing Strategy, Services Marketing, Retailing, and Business to Business Marketing. The coursework includes courses on marketing management, marketing models, and research methods.

Research Overview

How do taxes affect customer choice? How do expert opinions influence consumer decision making? Auction design, experiments for digital marketing, text mining to understand platform quality perception are some of the research areas that interest the faculty in the Marketing area at IIMB. Chairperson Prof. Sreelata Jonnalagedda offers a brief overview of the course work in the programme

Research Spotlight

My area of interest is Quantitative Marketing, wherein we model customer decision-making using microeeconomic principles

Customers engage with opinions made by others on social media in a variety of ways. This includes liking, upvoting, commenting or sharing these opinions. PhD scholar Jose Manu’s research explores how and why these customer engagements occur and how the presence of others in the network motivates customers to engage with online reviews.

In her Ph.D. thesis, Dhrithi Mahadevan conceptualises and identifies specific drivers of customer experience for access-based services like Uber, AirBnB, Swiggy, Zomato etc. She uses her framework to investigate how the interactions between customers, platform and third-party providers affect the overall customer experience, which in turn affects the performance of both the third-party providers as well as the platform.

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100 best marketing research topics for all.

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

• Analysis and determination of consumer buying behavior for Coca-Cola
• A study on famous well-marketed brands that got away with selling substandard quality products
• A study showing the impact of advertising on consumer behavior
• Brand advertising and political campaigns: a possible interwoven impact?
• A review of the outcomes of advertising in a recession
• Exhaustive research on how brands exploit impulsive buying
• A study of how celebrity endorsements on ROI affect CPG brands
• A survey of the impact of augmented reality on marketing experiences
• Critical research on how AI will help make better marketing decisions
• A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

• A decline in organic reach on social media platforms
• Difficulty in building a well-recognized brand name
• Getting readers to see content
• Understanding marketing results
• Marketing budgets included by BREXIT
• Optimizing business for voice search
• Bridging the technology gap
• Ensuring compliance with GDPR
• Overdependence of potential customers on amazon
• The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
• The effect of social media on buying choices
• Online purchasing: a study of the product characteristics buyers look for
• An exploration of the differences in marketing strategies across cultures
• Manipulation tactics: how brands can get more customers
• A study of how customer loyalty is affected by brand image
• Analyzing how TV advertising affects the top of mind awareness
• Do people appreciate being click baited into sponsored posts?
• A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

• 10 insightful differences between paid search and organic search
• Tips for promoting content on Pinterest
• SEO tactics to avoid like the plague
• How to increase your followers on social media
• Best tips to help you grow your paid social ROAS
• Why should you follow your competitors on social media?
• Dos and don’ts of social media marketing
• How to create content your audience will be eager to share

Marketing Essay Topics

• What is the most effective form of marketing?
• Internet marketing trends to expect in the future
• What important brand attributes lead to an increase in customer loyalty?
• A look into marketing approaches that broke through strong market monopoly
• The impact of social media on consumer buying behavior
• Comparison of advertising versus building brand equity
• Rebuilding trust in influencer marketing
• How to generate leads effectively

Content Marketing Topics

• 10 biggest graphic design mistakes companies make in their marketing pieces
• How to create captivating e-newsletters that people will pay attention to
• Repurposing marketing content for small businesses
• Working more micro-content into marketing efforts
• Multi-step versus one-step content marketing campaigns
• The five Cs when creating content marketing copy
• Creating compelling content marketing campaigns in 10 steps
• Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

• Inability to explain products or services delivered
• Not clearly defining a company’s market segment
• Lack of innovating commercial department
• Lack of business visibility
• Missing links between sales and marketing departments
• Lack of marketing plan
• Lack of personal branding, brand image, and professional reputation
• Thinking the company or business can survive without marketing

Marketing Blog Topics

• Facebook advertising: pros and cons
• 10 benefits of inbound marketing
• The most frustrating problems faced in inbound marketing
• How to generate subscribers for your blog faster than ever!
• 10 benefits of content marketing lead magnets
• Five video content marketing myths you must discard
• 30 social media campaign ideas from big brands

Controversial Marketing Topics

• Does google give preferential treatment to big brands?
• Does social media affect SEO ranking?
• Are grey SEO techniques safe?
• Are YouTube videos more engaging than TV ads?
• Are building e-mail lists still one of the best ways to sell?
• Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
• Emerging opportunities in sports marketing and how to capitalize on them
• How to effectively capitalize on the wearables market
• Should more women and children get into sports?
• Should seniors be allowed to participate in some games?

Marketing Presentation Topics

• Mastering in-house SEO
• The path to gaining and building customers trust
• Brand awareness versus ROI
• Effectively personalizing customer communications
• The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

• The effect of globalization on consumer behavior
• How do international brands compare to local brands?
• Do international brands always have advantages over a local brand?
• Creating brand awareness by utilizing global event marketing
• How to market products on an international level

Marketing Plan Topics

• The importance of a marketing plan to the success of a business or product launch
• Building a tactical marketing plan
• How is a marketing strategy different from a marketing plan?
• Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

• Targeted Ads based on browser history
• Immersion marketing through virtual reality
• The exploitation of impulsive buying
• Click baiting into sponsored posts

Affiliate Marketing Topics

• How to find profitable niches in affiliate marketing
• How to get readers interested in what you market
• How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!

Best Ever 111+ Research Topics for Marketing By Experts

Are you struggling to find a well-thought marketing research topic for your thesis? Finding a research topic for marketing can give hard times. Marketing students spend a lot of time doing assignments. But they also have the opportunity to utilize their time and discover their true interests. Marketing has a wide range of aspects.

Therefore it is sometimes difficult to find the perfect topic for your thesis. In such a time, this article is your savior. In this article, we brought you some research topics that are interesting and equally unique. We have tried to cover every niche in this blog which is research topics for marketing. From marketing research topics to social issues.

If you have any pending marketing essays, then don’t worry. We are here to help you with your marketing essay. However, you can get the best marketing essay help from us. So, don’t waste your time get marketing essay help now.

Below is the List of All Interesting Research Topics for Marketing for Your Thesis

Table of Contents

• A study on consumer buying behavior for Coca-Cola.
• The distribution system in small-scale companies and multinational companies. Compare.
• Business marketing paradigms and tactics in the modern market.
• Use of CPR (Corporate social responsibility) by companies to build their brand.
• Marketing research and business sales. Define the relationship between them, their need, and their importance.
• Different market segments.
• Impact of globalization on consumer behavior.
• Covid-19 and its effect on the global economy. 
• How does advertisement on TV affect consumers’ top mood?
• Impact of advertising in the recession period.
• Marketing strategy in the fashion industry.
• Using Starbucks as an example. Explain International Market Entry.
• Views on celebrities promoting brands. Result and impact on return on investment.
• Artificial Intelligence.
• Conversational Marketing.
• A new trend of marketing- Video Marketing.
• Digital Marketing and Search engine optimization.
• The strongest form of marketing strategy- The influencer market.
• Marketing and Social media management.
• Importance of email in the market: Email Marketing.
• How important is information and computer technology (ICT) in Supply Chain Market?
• Impact of ICT on Supply Chain Market.
• Importance of Corporate Social Responsibility (CSR). Describe it with the example of Adidas.
• Content promotion on Pinterest. Briefly explain.
• How can you boost followers on Instagram?
• How to organically increase Return on ad spend.
• Advantages of following your competitor on social platforms.
• Social Media Marketing Strategy: Dos and don’ts.
• How to create content that is engaging? 
• The most successful and powerful form of promotion.
• Social media and consumer behavior. Their relationship and impact on each other.
• Effective ways of generating leads.
• Expected trends in the future for marketing. 
• Methods of creating a captivating e-newsletter for the public’s attention.
• Importance of Brand name, Brand image, and reputation.
• Thought of running a business without marketing. Views, pros, and cons.
• Facebook advertisement promotion: effective or not.
• How often a business should launch new campaigns?
• Are giveaways on social media worth it?
•  How huge a Giveaway should be according to the business scale?
• The whole strategy for making content go viral.
• Is Snapchat capable of effectively advertising?
• Effective and unique campaign ideas.
• Difference between the quality of small business products and well-known business products.
• Should radio still be preferred as an advertising option?
• Facebook versus Instagram: which is best for marketing?
• Difference between leads generated from Facebook and leads generated from Instagram.
• Click-baited sponsored content. Impression on the consumer.
• Social media marketing, advertising, and business-to-consumer marketing. Advantages and disadvantages.
• Influence of BREXIT on UK financial institutions.

List of Popular Marketing Research Topics

• Personalization is essential in marketing.
• The impact of the marketing mix on organizational performance.
• The significance of STP analysis in any corporate organization.
• What effect does television advertising have on the customer’s overall mood?
• How can lockdown scenarios affect the organization’s public relations efforts?
• The significance of environmental auditing in developing efficient marketing strategies.
• One of the most popular green advertising taglines is “Just Do It.”
• Apple, Southwest Airlines, and Budweiser all have excellent marketing techniques.

Content Marketing Topic Ideas

• What is pillar content, and how can it help you increase sales?
• Marketing content repurposing for startups.
• The most important elements of every effective content marketing.
• When should you use micro-content in content marketing campaigns?
• The most powerful content promotion techniques. 
• The advantages of one-step vs. Multi-step content marketing campaigns.
• Lead generation content marketing strategies.
• How to increase email subscription rates using content.
• As an emerging content marketing strategy, interactive content marketing.
• Canva’s design school content marketing strategy in action.

Strategic Marketing Topic Ideas

• Lack of business visibility.
• There is no marketing strategy.
• Inconsistencies in the value communication of products or services.
• Innovative marketing solutions are not worthwhile to invest in.
• Market research that could have been better executed.
• The departments of marketing and sales need to be linked.
• A company does not keep track of its customers’ past interactions.
• My company is too small to succeed without marketing.
• The marketing department relies on traditional marketing strategies.
• The company’s target market segment is unknown.

Marketing Research Topics in Distribution In 2023

• Evaluating the effectiveness of online distribution channels for small businesses.
• Understanding the impact of delivery speed and convenience on consumer buying decisions.
• Analyzing the role of social media in driving online sales for distributors.
• Assessing the impact of new payment methods on distribution channels.
• Examining the effect of personalized marketing on customer loyalty for distribution companies.
• Investigating the role of packaging and branding in influencing consumer purchase decisions in retail distribution.
• Understanding the importance of data analytics in optimizing distribution strategies for retailers.
• Analyzing the impact of e-commerce on traditional distribution channels.
• Evaluating the effectiveness of loyalty programs in retaining customers for distribution companies.
• Investigating the role of influencer marketing in promoting new products for distributors.
• Examining the impact of online reviews on consumer trust and purchase decisions in distribution channels.
• Understanding the role of customer service in enhancing the customer experience for online shoppers.
• Investigating the effectiveness of cross-channel marketing strategies in reaching new customers.
• Analyzing the impact of global trade and tariffs on distribution channels for multinational companies.
• Evaluating the importance of supply chain management in ensuring timely delivery of products to customers.
• Understanding the impact of demographic changes on distribution channels, such as the rise of millennial consumers.
• Investigating the effectiveness of subscription-based models in increasing customer loyalty for distributors.
• Analyzing the role of data privacy and security in building trust with customers in online distribution channels.
• Understanding the impact of sustainability and eco-friendliness on consumer purchasing decisions in retail distribution.
• Evaluating the effectiveness of in-store promotions and displays in driving sales for physical retail distribution channels.

Digital Marketing Blog Topics In 2023

• The Future of SEO: How Artificial Intelligence Will Change the Game
• Personalization in Digital Marketing: Strategies to Reach Your Target Audience
• The Rise of Voice Search: How to Optimize Your Content for Voice Assistants
• Social Media Marketing Trends: What to Expect in the Next Five Years
• The Importance of Video Marketing in 2023: Tips for Creating Engaging Content
• The Ethics of Digital Marketing: Balancing Privacy and Personalization
• The Power of Influencer Marketing: How to Collaborate with Influencers in Your Niche
• The Future of Email Marketing: Automation and Personalization
• Emerging Technologies and their Impact on Digital Marketing
• The Role of Data Analytics in Digital Marketing: Leveraging Insights for Business Growth.

List of Best Research Topics for Marketing for You in 2023

If you are still in need of some inspiration regarding marketing research topics, then here are a few marketing research topics that you can explore:

• To examine the factors that are influencing customer loyalty by brand image. A case of Adidas.
• To assess the marketing approaches that influence consumer buying behavior.
• The impact of inorganic over organic reach on several social media platforms.
• To identify how brands exploit impulsive buying.
• To Identify How Internet Marketing Has Changed the Lives of Consumers and Brands.
• To examine the difference between advertising & creating brand equity.
• The impact of brand strategies and advertising on youth.
• To identify which social media platforms are used most by brands to reach their customers for create awareness
• To determine the factors and elements that emphasize the development of emotional connection with the customers.
• To Analyse the Effect of Emotional Targeting of the Brand on Customers.

Hopefully, this list of the best marketing research topics will help. If you’re still confused about which area you’d like to work in, below are some more topics related to the Pandemic. 

3 Pandemic Related Research Topics for Marketing (COVID-19)

Below are the top 3 pandemics related marketing research topics:

• Marketing shift in the retail sector – A case of Covid – 19
• Vaccine Access & Inequality
• “Common Good” vs Medical Privacy
• How to choose right topics for marketing
• The Importance of marketing in today’s life
• How to create an effective marketing presentation

What Should a Marketing Thesis Structure Look Like?

After you find the perfect marketing research topic, you may struggle with how you should outline it on paper. Therefore, we brought you this ideal outline for your thesis that you can use or change here and there to make it more like you. 

INTRO: Foundation of the thesis

Background.

Stating the purpose.

Stating the thesis.

MAIN BODY: Argument 1: Precise explanation.   

Support evidence. 

Argument 2: Precise explanation.   

Conclusion.

Argument 3: Precise explanation.   

CONCLUSION:

Restate the argument. and summarize everything 

Slightly conclude everything.

Tips and Tricks to Choosing the Best Research Topics for Marketing

Firstly, you’ll have to be familiar with the basics before we even deep dive into the details. If you want to start, pick up a pen and paper and then write about different topics that you’d like to write about. 

Here are some of the factors that you want to keep in mind while selecting research topics for marketing:

Try To Keeping Your Personal Interest In Mind

You won’t be able to write a research paper if you are not interested in the topic. Sit down and relax. Try to think about topics in which you’re interested.

It will be a lot easier for you to discuss different themes once you’ve written down all your ideas in one place. 

Don’t Leave It In The Middle

More than 50% of the students start the writing process, but they are not able to complete it and leave it in the middle. Just keep in mind that you’re not able to write an entire research paper overnight.

In order to succeed, you’ll have to give a sufficient amount of time to research.

If you want some help, get some advice from your advisor daily.

A research paper is not something into which you can drag something aimlessly. On the other hand, your research paper needs to be based on actual data, which is only possible if you conduct thorough research. 

While writing a note for your research, make sure your statements are supported with references or examples. Above all three tips that you have to keep in mind while selecting research topics for marketing.

All of these are unique research topics for marketing students. And they are perfect for college students to write their marketing thesis because the internet has plenty of information on each one of them. Make sure to read enough about the selected topic before starting to write. And also make an outline of the thesis at the start, so that you have a reason to get going with the thesis.

Once finished, make sure to ask for feedback from your instructor. And cross-check for spelling mistakes, grammatical errors, and any sort of mistake. if you need an assignment of marketing , then contact our marketing assignment writer .

Frequently Asked Questions (FAQs)

Q1. how to select the best research topic for a marketing thesis.

Whatever topic you decide to go with. Just make sure that you’re interested in it. Because being interested in what you write makes the whole process go a lot smoother and easy. Sit back and think of the possible ideas that excite you and you can write about them. And write down a bunch of ideas before you select the main one. Because it is good to select from a long list rather than just going with the first topic that came into your mind. This might take time. But that is what this article is for, above 45 different topics on different aspects of marketing are given. You can go through it, we’re sure there will be one that might interest you.

Q2. How to make your marketing thesis sound more realistic?

A marketing thesis is totally different from one that is an essay. So you can not aimlessly ramble on it. You need to add facts to it to support your main argument. And also make sure that your facts are very well supported by examples and references. That can only be done when you have thoroughly searched through the subject. The Internet has an abundance of information on the topics discussed above. Make sure to acknowledge enough information before starting the thesis.

Q3. What are the different types of Research Papers?

Here we listed the top 7 different types of research papers:

1. Report Paper 2. Survey Research Paper 3. Cause and Effect Research Paper 4. Experimental Research Paper 5. Analytical Research Paper 6. Argumentative Research Paper 7. Problem-Solution Research Paper

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50+ Innovative Marketing Project Topics: Crafting Marketing Excellence

• Post author By admin
• October 25, 2023

Explore a diverse array of engaging marketing project topics, poised to ignite your creativity and drive results. Discover the perfect project to shape your marketing success.

Marketing, the art and science of capturing attention, igniting desire, and fostering customer loyalty, is a dynamic field that never stands still.

In this article, we’ll embark on a journey through the realm of marketing project topics. These are the fuel that powers your marketing projects, providing the spark of inspiration to elevate your understanding and the strategies you employ.

From the captivating world of influencer marketing to the intriguing intricacies of consumer behavior, we’ve curated an array of topics to fire up your imagination.

Join us as we navigate the landscape of marketing, exploring subjects that promise to unlock insights, drive innovation, and keep you ahead of the marketing curve.

These are the topics that can help you understand, adapt, and lead in a world where change is the only constant.

Whether you’re seeking academic success, professional growth, or the next groundbreaking marketing strategy.

Let’s embark on this exciting journey through marketing project topics that are as diverse and dynamic as the field itself. Buckle up, and let’s begin this exhilarating exploration.

Table of Contents

Marketing Project Topics

Check out marketing project topics:-

Influencer Marketing

• The Impact of Influencer Marketing on Brand Awareness: Analyze specific cases of influencer collaborations and their impact on brand recognition in various industries.
• Measuring ROI in Influencer Marketing Campaigns: Conduct a comprehensive study of different ROI measurement techniques and their application in influencer marketing.
• Micro vs. Macro Influencers: Who’s More Effective?: Compare the effectiveness of micro and macro influencers in promoting products in the beauty industry.
• The Role of Influencers in Non-Profit Organizations: Investigate how influencers can boost awareness and donations for non-profit causes.
• The Impact of Influencer Authenticity on Audience Engagement: Study how authenticity in influencer content affects audience engagement and trust.
• Crisis Management in Influencer Partnerships: Examine cases of influencer-related crises and develop strategies for mitigating negative impacts.
• The Cross-Platform Reach of Influencers: Analyze influencers’ effectiveness across different social media platforms and their reach to diverse audiences.
• Long-Term vs. Short-Term Influencer Collaborations: Compare the results of long-term influencer partnerships with short-term campaigns.
• Ethical Concerns in Influencer Marketing: Investigate ethical issues related to influencer marketing, such as disclosure practices and deceptive endorsements.
• Influencer Marketing in B2B Industries: Explore how influencer marketing can be adapted for business-to-business marketing strategies.

Social Media Marketing

• The Impact of COVID-19 on Social Media Engagement: Analyze changes in social media engagement during the pandemic and their long-term effects.
• Paid vs. Organic Social Media Growth: Compare the effectiveness of paid advertising and organic strategies in growing social media followings.
• Effective Hashtag Strategies on Instagram: Investigate the use of hashtags in increasing post visibility and engagement. Utilizing relevant and trending hashtags can significantly boost your content’s reach and engagement, helping you attract more Instagram follower s.
• The Role of Video Content in Social Media Marketing: Study the impact of video content on engagement and conversion rates.
• The Power of User-Generated Content: Analyze the influence of user-generated content on brand perception and trust.
• The Impact of Social Media Advertising on Purchase Decisions: Explore how social media ads affect consumer buying decisions.
• The Psychology of Social Media Scrolling Behavior: Investigate the reasons behind users’ scrolling habits on social platforms.
• The Use of Memes in Social Media Marketing: Examine the effectiveness of memes in creating viral marketing campaigns.
• Social Media Marketing for Niche Markets: Explore strategies for reaching and engaging specific niche audiences.
• The Influence of Social Media Influencers on Consumer Purchases: Analyze the direct impact of influencers on consumer buying decisions.

Consumer Behavior

• The Impact of Social Proof on Consumer Choices: Investigate how social proof, such as reviews and ratings, influences purchasing decisions.
• Cross-Cultural Variations in Consumer Behavior: Examine cultural factors that shape consumer preferences and choices.
• The Role of Emotions in Consumer Decision-Making: Analyze how emotional appeal in marketing affects consumer behavior.
• Consumer Behavior in Subscription-Based Services: Explore the psychology of subscription services and customer retention.
• The Influence of Online Reviews on Product Trust: Investigate how online reviews impact consumers’ trust in products and brands.
• The Role of Discounts and Coupons in Purchase Decisions: Analyze the effects of discounts and coupon offers on buying behavior.
• Consumer Behavior in the E-Commerce Checkout Process: Study the factors that influence cart abandonment and successful conversions.
• Brand Perception and Consumer Behavior: Examine how a brand’s image and reputation affect consumer choices.
• Innovative Packaging and Its Impact on Consumer Choices: Investigate the role of packaging design in attracting consumers.
• The Influence of Word-of-Mouth Marketing on Consumer Purchases: Analyze how recommendations from friends and family impact buying decisions.

E-Commerce Trends and Challenges

• The Impact of Augmented Reality in E-Commerce: Explore the use of AR technology in enhancing the online shopping experience.
• Sustainability Practices in E-Commerce Supply Chains: Investigate how e-commerce businesses integrate sustainability into their supply chain operations.
• Voice Commerce: The Future of Online Shopping: Analyze the growing trend of voice-activated shopping and its potential impact on e-commerce.
• Personalization in E-Commerce Recommendations: Study the effectiveness of personalized product recommendations in e-commerce platforms.
• Consumer Trust in Online Payment Methods: Explore the factors that influence consumer trust in online payment systems.
• The Role of Chatbots in E-Commerce Customer Service: Analyze the use of chatbots in enhancing customer support and sales.
• E-Commerce Security: Protecting Customer Data in the Digital Age: Investigate cybersecurity measures to safeguard consumer information.
• Globalization and Cross-Border E-Commerce: Examine the challenges and opportunities of international e-commerce expansion.
• The Impact of User-Generated Content on E-Commerce Sales: Study how user-generated content influences online shoppers.
• E-Commerce Subscription Models and Customer Retention: Explore strategies for retaining subscribers in e-commerce subscription services.

Marketing Ethics and Sustainability

• The Influence of Ethical Marketing on Consumer Purchase Behavior: Analyze how ethical marketing practices affect consumers’ choices and loyalty.
• Sustainable Packaging in Marketing: Environmental Impact and Consumer Perception: Investigate the environmental impact of sustainable packaging and its influence on consumer perception.
• The Role of Greenwashing in Marketing: Examine instances of greenwashing and its impact on consumer trust.
• Corporate Social Responsibility (CSR) Initiatives and Brand Image: Analyze how CSR initiatives shape brand reputation and consumer loyalty.
• Consumer Data Privacy and Marketing Ethics: Investigate the ethical use of consumer data and privacy concerns in marketing practices.
• Transparency in Advertising: Building Consumer Trust: Explore the importance of transparency in advertising and its impact on trust.
• Promoting Sustainable Products: Strategies and Challenges: Study the challenges and strategies for marketing sustainable and eco-friendly products.
• Fair Trade Marketing: Consumer Perceptions and Impact on Sales: Analyze the impact of fair trade practices on consumer choices.
• Eco-Friendly Marketing Campaigns and Their Effectiveness: Examine the effectiveness of eco-friendly marketing campaigns in driving sales.
• Ethical Influencer Marketing: Practices and Impact on Brand Reputation: Investigate ethical practices in influencer marketing and their impact on brand reputation.

These expanded categories and projects offer a more comprehensive view of marketing project topics, covering a broad range of subjects within the marketing field.

Students and professionals can explore, research, and contribute to the ever-evolving world of marketing using these topics as guides.

What are good research topics on marketing?

Exploring Compelling Research Topics in Marketing

The Social Media Revolution: Analyzing its Impact on Consumer Behavior

Investigate how social media platforms influence consumer choices and purchasing decisions.

Marketing’s New Frontier: The Role of Artificial Intelligence

Explore the applications of artificial intelligence in shaping modern marketing strategies and consumer engagement.

Ad Wars: Unraveling the Effectiveness of Various Advertising Channels

Evaluate the efficiency of different advertising platforms and their impact on brand visibility.

Personifying Brands: How Brand Personality Shapes Consumer Decisions

Examine the connection between a brand’s personality traits and consumer decision-making processes.

Customer Satisfaction and Loyalty: A Symbiotic Relationship

Study how customer satisfaction levels correlate with brand loyalty and its long-term benefits.

Pricing Strategies Unveiled: Their Influence on Sales and Consumer Behavior

Analyze the effects of diverse pricing strategies on sales and consumer preferences.

Sales Promotions Demystified: Which Tactics Work Best?

Investigate the efficacy of different sales promotion techniques in capturing consumer interest.

Market Research: The Architect of Informed Marketing Planning

Explore the pivotal role of market research in creating effective marketing plans and strategies.

Global Competition: Shaping Marketing Strategies in a Connected World

Assess the challenges and opportunities presented by global competition in marketing endeavors.

Generational Marketing: Navigating the Unique Traits of Each Generation

Examine the distinct marketing approaches required for different generations, from Gen Z to Baby Boomers.

Ethics in Marketing: Balancing Profit and Responsibility

Delve into the ethical considerations of marketing practices and their impact on brand reputation.

Marketing in the Digital Age: Trends, Challenges, and Adaptations

Analyze the rapidly evolving landscape of marketing in the digital era and its implications for businesses.

These topics offer a diverse range of research avenues within the marketing field. Selecting a topic that aligns with your interests and is relevant to the marketing industry will make your research journey both engaging and fruitful.

Additionally, ensure your chosen topic can be supported by existing research, providing a strong foundation for your investigation.

What are the trending marketing project topics?

Navigating Trending Marketing Project Topics:

AI-Powered Marketing Strategies

Dive into the world of artificial intelligence in marketing, focusing on personalized customer experiences, targeted advertising, and data analytics.

Social Media’s Influence on Modern Marketing

Explore the dynamic role of social media in brand building, lead generation, and sales growth for businesses.

Mastering Influencer Marketing

Delve into the intricacies of influencer marketing, from identifying the right influencers to measuring campaign effectiveness and avoiding potential scams.

The Video Marketing Renaissance

Uncover the power of video marketing, from creating impactful content to effectively promoting it on social media platforms to drive sales.

E-Commerce Evolution

Explore the shifting landscape of e-commerce, including strategy development, SEO optimization , and the enhancement of the customer journey.

Customer Relationship Management (CRM)

Investigate the significance of CRM in marketing, encompassing CRM system selection, data utilization, and improving customer service.

Data-Driven Marketing Insights

Deepen your understanding of data-driven marketing, covering data collection, analysis, informed decision-making, and campaign performance measurement.

These topics reflect the latest trends in the marketing industry, providing a wealth of opportunities for exploration and research.

Select a topic that not only aligns with your interests but is also relevant to the dynamic marketing landscape. Ensure it’s feasible to complete within the available time and resources for a successful project.

What is an example of a marketing project?

Project aim.

Enhance brand visibility and generate leads for a newly introduced software product.

Project Goals and Objectives

• Elevate Website Traffic: Achieve a 20% increase in website traffic within 3 months.
• Generate Qualified Leads: Attain a monthly target of 100 qualified leads.
• Amplify Social Media Engagement: Boost social media engagement by 15% within 3 months.

Project Execution Approach

1. Craft a Comprehensive Content Strategy

Develop a content strategy encompassing blog posts, engaging infographics, and informative videos that resonate with the target audience.

2. Launch a Dynamic Social Media Campaign

Initiate a well-planned social media campaign to promote the created content and foster meaningful interactions with prospective customers.

3. Execute Targeted Paid Advertising Campaigns

Implement paid advertising campaigns across Google and social media platforms, tailored to reach the intended audience effectively.

4. Connect at Industry Events

Actively participate in industry events to expand networks and engage with potential customers face-to-face.

Project Timeline

Formulate the content strategy and kickstart the social media campaign.

Roll out paid advertising campaigns on selected platforms.

Attend industry events and initiate networking activities.

Analyze project outcomes, gather insights, and adapt strategies as necessary.

This example illustrates a marketing project’s key components, emphasizing the essential role of clear goals, well-defined objectives, and a strategic methodology.

Your project’s specific details will naturally vary based on the product or service being marketed and the characteristics of your target audience.

What are projects in marketing?

Marketing projects are strategic endeavors meticulously designed to achieve specific marketing objectives, whether it’s boosting brand awareness, generating leads, or propelling sales.

These projects come in various sizes and complexities, but they all share a common purpose: to empower businesses in realizing their marketing aspirations.

Common Instances of Marketing Projects Include:

• New Marketing Campaign Development and Launch: Creating and introducing a fresh marketing campaign to the audience.
• Website or E-commerce Store Creation: Building a new website or e-commerce platform to enhance online presence.
• Enhancing Customer Experiences: Elevating user experiences on an existing website or e-commerce store to drive satisfaction and loyalty.
• Social Media Brand Awareness: Strategies to increase brand visibility and engagement on social media platforms.
• Lead Generation for Sales Teams: Initiatives to secure qualified leads for new sales ventures.
• Landing Page Conversion Rate Improvement: Optimizing landing page effectiveness for better conversion rates.
• Revamping Content Marketing Approaches: Crafting innovative content marketing strategies for enhanced engagement.
• Campaign Effectiveness Measurement: Evaluating the performance and impact of marketing campaigns.

Marketing projects can be executed by in-house marketing teams, external marketing agencies, or through collaborative efforts between the two. The choice of approach for a specific business hinges on factors like budget, available resources, and the depth of expertise. It’s a dynamic field where creativity, strategy, and innovation converge to bring marketing objectives to life.

In the ever-dazzling world of marketing, these project topics serve as the treasure map to uncharted territories.

From the enchanting realm of artificial intelligence to the social media magic, and the captivating allure of video marketing, they beckon marketing enthusiasts to embark on an adventure of innovation and strategy.

Marketing is no longer a one-size-fits-all domain. It’s an ever-evolving playground of creativity where each project is a brushstroke on the canvas of consumer engagement.

These topics are your invitation to a journey where you’ll adapt, learn, and dazzle the world with your marketing prowess.

Remember, the ultimate marketing project is the one that resonates with your passion, dances with your audience, and unlocks the doors to results that make your brand shine.

As we ride the waves of this dynamic marketing ocean, let these topics be your trusted companions, guiding you toward the shores of success, exploration, and a future where marketing continues to shape our world.

Frequently Asked Questions

How do i select the right marketing project topic for me.

Choosing the right topic begins with your interests. Pick a subject that genuinely intrigues you, as this passion will drive your research and creativity.

What are the key elements of a successful influencer marketing campaign?

A successful influencer marketing campaign hinges on finding the right influencer for your brand, setting clear objectives, and measuring the campaign’s impact through metrics like engagement, reach, and ROI.

How can I create a viral marketing campaign on social media?

To create a viral campaign, focus on authenticity, emotional appeal, and shareable content. Encourage user participation and leverage trends and storytelling.

What are the ethical considerations in marketing?

Marketing ethics revolve around truthfulness, transparency, and respect for consumer privacy. It’s crucial to be honest in advertising, respect customer data, and avoid deceptive practices.

How can I contribute to sustainable marketing as a business owner?

Sustainable marketing involves reducing waste, conserving resources, and promoting eco-friendly products. As a business owner, you can contribute by adopting sustainable practices and transparently communicating your efforts to consumers.

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