loreal interview case study

• Recruiters / HR
• Login Login -->

L’Oréal Assessment Tests, Interviews, Assessment Centre 2024. Practice. A Full Guide.

Reading time: 21 minutes

Are you applying for the L’Oreal 2024 internship or graduate programs season? Or maybe looking for a professional L’Oreal career? This is the complete guide for you.

The text below provides a full assessment and candidate preparation guide and practice for L’Oréal recruitment for those applying to UK and global jobs, internships and graduate programs at L’Oréal.

Our website provides scientifically validated practice assessment tests, interviews and assessment centre exercises that can be used to practice and prepare for the L’Oréal recruitment and assessment process. 

Considering whether you should practice for L’Oréal assessments? Research shows that 60-80% of candidates are rejected based on aptitude test results. A study by Bradley et al. (2019) on Top 100 global employers found failure rates of 54%-84% for those who didn’t practice. Practice substantially increases your hiring chances.

 IN A NUTSHELL

How to prepare for L’Oréal Assessment tests to get the job?

• Complete your L’Oréal Online Application
• Fill in your personal details.
• Match your Resume with L’Oréal’s values in your resume and application answers. Include keywords used in the job description.
• Include any relevant leadership or management roles you have had in your resume.
• Practice for L’Oréal Digital Assessment

L’Oréal uses a blended aptitude assessment in candidate selection. This assessment includes:

• Numerical Reasoning
• Logical Reasoning
• Verbal Reasoning
• Situational Judgement
• Personality Questions

The only proven way to get to the next round is practice. 50-80% of candidates get rejected at this stage.

• Record mock video interviews of yourself

Prepare for your pre-recorded HireVue video interview by running mock interviews and answering typical interview questions. Your answers need to flow and be timely. Avoid filler words. For the best L’Oréal interview practice, use:

• a smartphone
• our video interview practice platform

Always record your answers and watch them develop your interview technique, timekeeping and words used. Repeat recordings until you feel satisfied. Use the STAR+R method for your answers and practice each answer several times.

• Prepare for the L’Oréal Assessment Centre exercises

The L’Oréal assessment centre uses exercises to evaluate candidates’ behaviour in a simulated work environment. This evaluation is carried out through the following exercises:

• Group exercise
• Case studies
• Presentation Exercise
• Final Interview

L’Oréal Interview tip: Showcase your passion for the beauty industry and align it with L’Oréal’s values to make a strong impression during the interview process.

Keep reading to get answers to critical questions such as:

• What is the L’Oréal recruitment process?
• How to prepare for L’Oréal assessment tests?
• How to prepare for the L’Oréal interview?
• How do I pass the L’Oréal assessment centre?
• What students and graduate programmes does L’Oréal offer?

Looking into assessments with L’Oréal? Practice relevant assessments for your assessment process by simply clicking in the table below!

Practice for all of these L’Oréal assessments with our Premium practice range to improve your results and get scores above their threshold.

Before we delve into the L’Oréal hiring process, let’s cover the essential information you need to know about the company.

Who is L’Oréal?

L’Oréal is a global beauty company with a rich history and a prominent presence in the cosmetics industry. Founded in 1909 by Eugène Schueller and is headquartered in Clichy, France.

Growing to become one of the world’s leading beauty brands, L’Oréal offers a wide range of products across various categories such as skincare, haircare, makeup, and fragrances.

L’Oréal currently operates in more than 150 countries and employs over 88,000 people worldwide, in areas such as:

L’Oréal aims to recruit the top talent, making thorough preparation essential for your application. 

To excel in your application for any role at L’Oréal, thorough research on the company is crucial. Familiarise yourself with the company’s values, mission, and vision statements.

What are the L’Oréal Core Values?

• Passion : L’Oréal values passion as it drives their commitment to beauty and fuels creativity and excellence.
• Innovation : Innovation is essential to L’Oréal’s success, enabling them to stay ahead, create groundbreaking products, and meet evolving customer needs.
• Entrepreneurial Spirit : L’Oréal embraces an entrepreneurial spirit, fostering creativity, ownership, and adaptability within their employees.
• Open-mindedness : Open-mindedness promotes diversity, collaboration, and better understanding of diverse customer needs at L’Oréal.
• Quest for Excellence : L’Oréal’s pursuit of excellence ensures continuous improvement and exceeding customer expectations.
• Responsibility : Responsibility is central to L’Oréal, driving their commitment to sustainability, ethical practices, and positive impact in the world.

L’Oréal Application tip: Align your application with the job description and these company values . Incorporate relevant keywords, highlight customer-centricity and teamwork, and demonstrate adaptability and a global mindset

To ace your L’Oréal hiring process, don’t miss our short YouTube video below for more researching tips!

With this, it’s time to jump on to the L’Oréal recruitment and assessment process.

So, buckle up, and let’s start! 

L’Oréal Recruitment and Assessment Process

What is the recruitment process at L’Oréal?

L’Oréal has divided its 2024 recruitment process into four stages to simplify the process.

L’Oréal Online Application

L’oréal digital assessment, l’oréal video interview, l’oréal assessment centre.

 Let us go through all these L’Oréal recruitment stages in detail below with our certified tips and tricks to ace each of them and get ahead. 

First up, the L’Oréal online application !

How to get a job at L’Oréal?

The L’Oréal online application is the first stage of your L’Oréal recruitment process. At this stage, you will be asked to fill in the online application form with personal details, contact information, educational qualification, work history, etc.

During the application process for L’Oréal, you may need to submit a CV/Resume , a cover letter, and any additional attachments relevant to the specific role you are applying for.

L’Oréal Application tip : Put some effort into ensuring your CV is tailored to the L’Oréal and the role to increase your chances of getting your application accepted.

How to Write a Good L’Oréal CV

When writing your CV/Resume for your L’Oréal application, you should also avoid including these 3 most common CV mistakes:

• A Picture : Some managers reject CVs to avoid discrimination. Consider including an ID photo online.
• Irrelevant Experiences : Focus on relevant work experiences that demonstrate required skills.
• Errors : Check your CV for spelling mistakes before submission. First impressions matter!

Discover valuable tips on how to excel in your L’Oréal job application form by watching the quick video below.

Upon acceptance of your L’Oréal application, you will be invited to the assessment tests or to a virtual interview. These are key chances to demonstrate your skills to potential employers.

Let’s check out the L’Oréal assessment tests first.

Back to Contents

What are L’Oréal digital assessments?

The L’Oréal cognitive test or aptitude test , is a blended single assessment with different sections, evaluating multiple skills and abilities in one comprehensive test. They use IBM Kenexa tests in most locations, with  Talent Q tests being used in the UK.

L’Oréal assessments typically include:

• L’Oréal Numerical Reasoning Test Questions
• L’Oréal Logical Reasoning Test Questions
• L’Oréal Verbal Reasoning Test Questions
• L’Oréal Situational Judgement Questions (SJTs)
• L’Oréal Personality Test Questions

Keep reading as we cover each of these tests, starting with the L’Oréal numerical reasoning test questions.

1. L’Oréal Numerical Reasoning Test Questions

What are the L’Oréal numerical reasoning test questions?

The L’Oréal numerical reasoning test questions evaluate your numerical aptitude and problem-solving skills by presenting questions that involve data analysis, calculations, and logical deductions. Its purpose is to evaluate their accuracy with numbers and ability to draw conclusions from numerical information.

What will the L’Oréal numerical reasoning test involve?

The L’Oréal numerical reasoning test section contains 20 questions to be answered within 20 minutes .

Discover the top 3 reasons employers such as L’Oréal use numerical reasoning tests with this short YouTube Video:

How do I pass the L’Oréal numerical reasoning test questions?

• Familiarise with question types : Practice various question types to become familiar with what to expect in the test.
• Revise formulas: Review key concepts and formulas to solve questions more efficiently.
• Prepare equipment : Have essential tools like a calculator, pencil, scale, and rough page ready for the L’Oréal digital assessment.
• Set time limits : Allocate your time for reading, solving, and spare time for each question based on the total time given.
• Avoid lingering on a question : Don’t spend too much time on one question. Move on if you’re unsure and focus on completing all questions within the time limit.

Practice FREE QUESTIONS similar to L’Oréal assessment tests, register with GF and take your FREE numerical reasoning test now , or test your skill using the tips above with this example question below!

L’Oréal-Style Numerical Reasoning Test Question Example

Check if you got the correct answer at the bottom of the page. 

If you are looking for more L’Oréal-style numerical reasoning questions with answers, worked-solutions and professional score reports including personalised tips based on your performance – then we at GF have you covered. 

Now let’s explore the L’Oréal logical reasoning test question, which is another important aspect of the L’Oréal online assessment. Let’s delve into the details!

2. L’Oréal Logical Reasoning Test Questions

What are L’Oréal logical reasoning test questions?

The L’Oréal logical reasoning questions are presented in diagrammatic or inductive formats .They consist of five diagrams with varying shapes, challenging you to identify the correct pattern and determine the next element in the sequence.

What will the L’Oréal logical reasoning test involve?

In this section, you’ll have 20 minutes to complete 20 questions . 

Want to know more about logical tests? Gain key insights in this 1-minute video about this logical reasoning test you may come across in your L’Oréal cognitive test:

L’Oréal Logical Test tip: You can typically expect to encounter various operations such as shape resizing, reflection, transformation, division, and rotation during these assessments.

How do I pass the L’Oréal logical reasoning test questions?

We have you covered with the following 5 key tips to pass your L’Oréal logical reasoning stage:

• Prepare by practising: Regularly use practice materials or online resources to improve skills, identify patterns, and become familiar with question types.
• Create a calm setting: Find a distraction-free environment to take the logic assessment, as it requires focused attention.
• Pay attention to details: Read instructions carefully, analyse information, and identify key details, patterns, or relationships. Avoid assumptions or unnecessary information.
• Eliminate wrong answers first: Identify options that clearly do not follow the pattern, reducing the number of possibilities.
• Manage time effectively: Ensure to keep track of the time. If you start to run over, take an educated guess and move on to the next question.

Practice FREE logical reasoning questions with us today, or have a go at this L’Oréal-style logical reasoning practice question designed by our experts below:

L’Oréal-Style Logical Reasoning Test Question Example

Got the answer cracked? Check out if you aced this question at the bottom of the page. 

If you are looking for more L’Oréal-style logical reasoning questions with answers, worked-solutions and professional score reports including personalised tips based on your performance , then GF has you covered.

What other questions does L’Oréal use in their digital assessment? Let’s continue reading to explore the verbal reasoning questions.

3. L’Oréal Verbal Reasoning Test Questions

What are L’Oréal verbal reasoning test questions?

The L’Oréal verbal reasoning test questions strives to identify whether you can effectively extract relevant information from unseen passages and determine the validity of subsequent statements as true, false, or impossible to say based on the passage.

What will the L’Oréal verbal reasoning test involve?

You will be required to answer 12 questions . Each question has an individual timer instead of a fixed time for completing the entire test. 

Take a break from reading and watch this short informative video about verbal reasoning tests similar to the L’Oréal online tests:

How do I pass the L’Oréal verbal reasoning test questions?

We have you covered with the following 5 key tips to pass L’Oréal Verbal Reasoning Test:

• Practice verbal reasoning test questions: To understand the layout of these questions and develop strategies that suit you to crack the actual test.
• Develop your vocabulary: Learn new words, practice in context, and enhance grammar, sentence structure, and comprehension.
• Improve your environment: Ensure that you have plenty of rest the night before and that for the test you are in a closed and quiet environment.
• Answer based on the passage only: Avoid using your own knowledge or external information!
• Manage time effectively: Skim the passage, allocate time per question, avoid getting stuck, and make educated guesses.

Bonus L’Oréal Verbal Reasoning tip : Familiarise yourself with the test style and know what to expect to improve your performance on verbal tests.

Try out our FREE verbal reasoning test today or test your skills with this L’Oréal-style verbal reasoning practice question designed by our expert team below:

L’Oréal-Style Verbal Reasoning Test Question Example

Got the answer? Check it out at the bottom of the page.

Looking for even more L’Oréal-style verbal reasoning questions with answers, worked solutions and professional score reports including personalised tips based on your performance? Then we’ve got you covered.

The next part of the L’Oréal online assessment we will discuss are the L’Oréal situational judgement test questions, so let’s start.

4. L’Oréal Situational Judgement Test Questions

What are L’Oréal situational judgement questions?

The L’Oréal situational judgement test questions (SJTs) evaluate your judgement,problem-solving, and decision-making skills in realistic workplace scenarios. These tests assess suitability for the role and alignment with L’Oréal’s values and competencies.

Discover valuable insights about these situational judgement tests and gain an edge in your L’Oréal competency assessment by watching this brief video.

How do I pass the L’Oréal situational judgement test questions?

• Understand the context : Align your responses with L’Oréal’s expectations by understanding their values , culture, and prioritised competencies.
• Analyse scenarios carefully : Thoroughly analyse scenarios, considering details and potential consequences.
• Apply L’Oréal’s desired behaviours : Align with L’Oréal’s expectations by demonstrating desired competencies and behaviours.
• Remain consistent and authentic : Stay true to yourself while meeting L’Oréal’s expectations. Be consistent and genuine in your problem-solving and decision-making approach.
• Prioritise exceptional customer experiences : align your actions with customer satisfaction as customer-centric thinking is crucial to L’Oréal.

Take a sneak peek at our example below to get a sense of what a L’Oréal-style situational judgement exercise may look like.

L’Oréal-Style Situational Judgement Test Question Example

Prepare for L’Oréal-style situational judgement tests with GF’s SItuational Judgement Test package . Access real questions, live test reports, and progress charts by signing up today!

The last potential stage of the digital assessment are the L’Oréal personality test questions . Let’s check out the details of these below.

5. L’Oréal Personality Test Questions

What are L’Oréal Personality Test questions?

The L’Oréal personality questionnaire is used to uncover your traits, behaviours, and fit with the role and organisational culture. These may be provided by Kenexa or Talent Q and will involve rating various statements on a scale from ‘completely untrue’ to ‘very true’.

L’Oréal Personality Test tip: Be authentic and true to yourself in the Work Personality Questionnaire. It is important to find the right cultural fit for you too!

Discover how employers such as L’Oréal are using personality questionnaires in recruitment with this video below:

How to Ace the L’Oréal Personality Assessment

We have you covered with the following 4 key tips to pass L’Oréal Personality Test:

• Understand L’Oréal’s values : Familiarise yourself with L’Oréal’s core values and desired traits they seek in candidates.
• Self-reflection : Take time to reflect on your own personality, strengths, and areas for development.
• Be authentic : Respond honestly and genuinely, reflecting your true personality traits.
• Be consistent : Maintain consistency in your responses throughout the test to demonstrate a coherent personality profile.

Get a glimpse of our sample below to experience what a L’Oréal-style personality test entails.

L’Oréal Personality Test Question Example

After completing the L’Oréal online assessment tests, we will promptly receive an invitation to proceed to the next stage of the recruitment process: the L’Oréal video interview .

What is the L’Oréal video interview?

The L’Oréal video interview is a crucial part of their remote recruitment process, using the HireVue online platform. You will be required to record your answers to four behavioural questions to showcase your qualifications and skills.

Curious about what your L’Oréal competency questions may be? Watch this short video to develop your understanding of video interviews:

6 Top Tips to Ace the L’Oréal Video Interview

• Research and prepare : Thoroughly research L’Oréal, including products, values , and recent achievements, to tailor your interview responses and showcase your understanding of their culture and goals.  
• Practice common interview questions using the STAR method: Showcase relevant skills and achievements, boosting confidence and articulation.
• Set up a professional environment : Find a quiet, well-lit space with a clean background. Test your equipment before you begin. 
• Dress professionally : Wear appropriate attire reflecting company culture and industry norms. Avoid distracting patterns or bright colors.
• Maintain eye contact : Look at the camera, not your own image. Speak clearly and at a moderate pace.
• Show enthusiasm : Express genuine passion for L’Oréal and the beauty industry. Mention specific aspects that interest you to convey your excitement and dedication.

Practice for your L’Oréal video interview to get real-world experience using our video interviewing platform . Learn how to record responses and get better at responding to L’Oréal interview questions.

Want to know what questions could come up in your L’Oréal interview? Practice the Essentials with GF and discover more potential L’Oréal interview questions with our Question Identifier Tool (QIT) .

The final stage of the L’Oréal assessment process is the L’Oreal assessment centre . Keep reading to find out what you can expect.

What is the L’Oréal assessment centre?

A L’Oréal assessment centre is a comprehensive evaluation process aimed at assessing your skills, competencies, and suitability for a specific position. The assessment centre holds significant importance in L’Oréal’s recruitment process as it aids in selecting the most qualified individuals for the job.

The assessment exercises you are most likely to take are:

• L’Oréal Group Exercise
• L’Oréal Case Study
• L’Oréal Presentation Exercise
• L’Oréal Final Interview

 Let us discuss each of these exercises briefly.

1. L’Oréal Group Exercise

What is the L’Oréal group exercise?

The L’Oréal group exercise is a collaborative activity in the assessment centre where you will solve problems and showcase skills vital for success at L’Oréal. This may include creating a marketing campaign for a new product launch.

demonstrating teamwork, creativity, strategic thinking, and presentation abilities. 

4 Top Tips to Ace L’Oréal Group Exercises

• Engage, listen, and contribute to the team discussion to demonstrate your effective communication and collaboration skills.
• Demonstrate leadership by taking initiative in the conversation, motivating others, and maintaining inclusivity by involving the quieter members.
• Showcase creative problem-solving skills by providing your own ideas and building on others suggestions.
• Stay organised by keeping an eye on the time, and prioritise the important tasks needed to achieve your goals.

L’Oréal Group Exercise tip : Be adaptable and flexible in your approach, demonstrating your ability to adjust to changing circumstances and find innovative solutions. 

Get expert tips to ace your L’Oréal group exercise in our concise video.

2. L’Oréal Case Study

What is the L’Oréal assessment centre case study?

The L’Oréal case study is a written assessment activity where candidates analyse a cosmetics industry scenario, identify issues, and propose strategic solutions. It evaluates analytical thinking, problem-solving, and business acumen. 

Top Tips To Ace the L’Oréal Case Study

• Thoroughly analyse the information: Review all provided data, identify key issues, and consider relevant factors.
• Apply relevant knowledge: Utilise industry expertise in cosmetics, marketing, and business strategy to propose well-supported solutions. Consider L’Oréal’s brand positioning and market trends.
• Structure your response: Organise ideas clearly, use headings and bullet points, and ensure recommendations are actionable and aligned with the scenario.

3. L’Oréal Presentation Exercise

What is the L’Oréal presentation exercise?

The L’Oréal Presentation is a task where you may deliver a prepared presentation during the assessment process. It assesses presentation skills, communication abilities, critical thinking, and the ability to engage an audience.

Top 4 tips to ace your L’Oréal Presentation:

• Prepare thoroughly : Research, structure, and practice for a confident presentation. Ensure you’ve read through the brief thoroughly to include all the required information!
• Include your audience : Ask if the assessor is looking for anything specific before you begin, and give time at the end for any questions.
• Engage and connect : Use storytelling, visuals, and interaction to captivate. While not necessary, visual aids can help you stand out and improve the structure and flow of the presentation.
• Show confidence: Demonstrate your professionalism and confidence through a clear and calm tone of voice. Make relaxed eye contact and use subtle hand gestures while speaking.

4. L’Oreal Final Interview

What is a L’Oréal final interview?

The L’Oréal final interview is the last stage of the selection process where candidates meet with senior executives. It assesses their suitability for the position based on experience, skills, qualifications, values, and cultural alignment.

What questions can I expect in my L’Oréal interview ?

The questions asked in the final L’Oréal interview can vary depending on the specific role and level of the candidate. However, typical L’Oreal interview questions may include:

• Behavioural questions : These assess how you have handled specific situations in the past, such as challenges, conflicts, or achievements. 
• Situational questions : These present hypothetical scenarios to evaluate your problem-solving and decision-making skills. 
• Motivational questions : These explore your career aspirations, passion for the industry, and alignment with L’Oréal’s values and culture.
• Competency-based questions : These assess your skills and abilities relevant to the position, such as leadership, teamwork, communication, and adaptability. 
• Technical questions : These evaluate your knowledge and expertise in areas specific to the role, such as marketing, research and development, supply chain, or finance.

So what do these L’Oréal questions look like?

We’ve got you covered there too! Here are some examples of interview questions that you might be asked in your next L’Oréal interview:

• How do you stay up-to-date with the latest trends and innovations in the cosmetics industry?
• What do you know about L’Oréal’s brand and products?
• What is your approach to managing customer complaints or challenging scenarios?
• Can you provide an example of a successful marketing campaign you have worked on in the past?

Discover more about these different types of interview questions and how you can answer them with our comprehensive guide here .

5 Quick Tips to Ace Your L’Oréal Final Interview:

• Prepare thoroughly: Research L’Oréal, the role, and the industry to align your responses effectively.
• Highlight achievements with specific examples: Use the STAR method to showcase your accomplishments in previous roles.
• Show cultural fit: During the interview, demonstrate your alignment with L’Oréal’s values and mission.
• Ask thoughtful questions: Engage the interviewer with well-researched inquiries about the company and the position.
• Mind your body language: Maintain good posture, make eye contact, and use confident gestures to exude professionalism and engagement.

Bonus L’Oréal Final Interview tip : It is important to be well-prepared, practice your responses, and demonstrate your qualifications, experiences, and fit for the position during the L’Oréal final interview.

Enhance your L’Oréal final interview performance with our video on the top 5 job interview body language tips.

If you’ve followed our tips and succeeded, expect an offer from L’Oréal shortly for the role you applied for. Congratulations! 

Hold on! Before you go…

Read on below to discover the top programs, placements and opportunities for students and recent graduates to kick-start their careers in the beauty industry at L’Oréal.

L’Oréal Students and Graduate Programs

What are L’Oréal students and graduate programs?

L’Oréal offers students and graduates many opportunities to start their careers in beauty early through many programs and initiatives, including:

L’Oréal Internships

L’oréal apprenticeships, l’oréal graduate programs.

Let us discuss each of these options briefly. 

What is the L’Oréal internship program?

The L’Oréal internships and e-internships offer hands-on experience in the beauty industry for students and graduates, providing real projects, professional collaboration, and valuable skills from 11 weeks to 6 months.

L’Oréal offers 6-month internships with a monthly salary of €1,250 – 1,400 for Master’s degree students or 11 week summer internships across various areas. These areas include:

• Functional : Covers various departments like marketing, sales, finance, HR, R&D, etc. 
• Digital and E-commerce: Focuses on digital marketing, social media, e-commerce, and data analytics. 
• Corporate Functions: Provides insights into support functions like finance, legal, communications, and sustainability. 
• Beauty and Cosmetics: Immerses interns in brand-specific projects, marketing, product development, and trend analysis.

What are the eligibility criteria for L’Oréal Internships?

Internships are often open to current university students pursuing a Bachelor’s or Master’s degree or recent graduates within a certain timeframe (e.g., within one year of graduation).

Did you know? The L’Oréal Ignite Internship Program is open to diverse students and provides valuable initial work experience in Marketing, Commercial, or Digital fields, preparing them for future leadership roles at L’Oréal.

Students can apply through the official website. The best periods to apply are in January and September.

What is the L’Oréal apprenticeships program?

The L’Oréal apprenticeships offer practical work experience and structured training in various fields of the beauty industry, providing a pathway to develop skills and potentially secure long-term employment within the company. The salary for apprenticeships is around £30,000 per annum.

L’Oréal offers diverse apprenticeship programs with a focus on different areas. These include: 

• Marketing Apprenticeship: Provides hands-on experience in marketing and brand management, including strategy development and market research.
• Sales Apprenticeship: Develops sales skills, client management, and promotion of L’Oréal products.
• Supply Chain Apprenticeship: Gets hands-on experience in supply chain and logistics. Apprentices coordinate distribution, manage inventory, and optimise processes.
• L’Oréal’s Research and Innovation Apprenticeship involves collaborating on scientific projects, conducting experiments, and contributing to new cosmetic product development.

What are the eligibility criteria for L’Oréal Apprenticeships?

L’Oréal Apprenticeships require candidates to either obtain an NVQ in 18 months or a degree in 3 years where you’ll learn one of L’Oréal’s core functions.

What is the L’Oréal graduate program?

All L’Oréal graduate programs are tailored training and development initiatives for recent university graduates, offering rotational assignments, mentorship, and career opportunities to gain comprehensive industry experience and accelerate professional growth.

 L’Oréal offers a broad selection of graduate programs that target diverse areas of expertise. 

• Management Trainee: This Program grooms future leaders through comprehensive business exposure, cross-functional projects, and leadership development.
• Marketing Graduate Program: This Program develops marketing expertise and brand management skills. 

Graduates gain hands-on experience in strategy creation, market research, and product launches. 

• Research and Innovation Graduate Program: This Program offers opportunities to work in the R&D division. 

Graduates contribute to scientific projects, conduct experiments, and develop new cosmetic products.

What are the eligibility criteria for L’Oréal Graduate programs?

• Either in your final year of university graduating in 2022/23 or have graduated in the last 2 years
• Able to join either of the start dates advertised.
• Eligible to work in the UK without visa sponsorship.

Continue reading for additional answers to frequently asked questions about the L’Oreal assessment process!

L’Oréal Assessment FAQs

What types of assessments does l’oréal use.

L’Oréal uses various assessments to evaluate candidates for job opportunities. These include online applications, psychometric tests, and an assessment centre. The assessment centre includes a group exercise and a 10-minute case study presentation.

How can I prepare for L’Oréal assessments?

• Research the company and understand its role.
• Practice aptitude tests and review case studies.
• Enhance communication and teamwork skills.
• Prepare for interviews with relevant examples.
• Stay updated on industry trends

How long does it take to hear back after completing the L’Oréal online assessments?

L’Oréal strives to provide timely and personalised responses to applications. If you haven’t received a response within 30 days, it indicates that your application has not been retained and won’t receive further communication. 

How long does the assessment process at L’Oréal typically take?

The duration of the assessment process at L’Oréal varies, typically taking several weeks to a few months.

Are assessments the only factor considered in the L’Oreal selection process?

L’Oréal’s selection process considers assessments alongside interviews, qualifications, experience, and cultural fit. It aims to evaluate candidates holistically for informed decisions.

Practice and Register with GF to get your job with L’Oréal first time

Do you want to pass your L’Oréal assessment tests first time? Take numerical, logical, verbal reasoning and situational judgment practice tests today with GF , the only aptitude practice test experts providing practice test solutions to over 100 UK universities and their students, and also across Asia and continental Europe.

Practise with peace of mind without commitment to a full 100% money-back guarantee if you do not pass your job tests .

Correct answers to example questions :

Numerical Reasoning Test – C 

Logical Reasoning Test – C

Verbal Reasoning Test – B

VIEW OUR TEST OPTIONS

Tel +44 (0) 845 269 0027

[email protected]

Graduates First Media Centre 7 Northumberland Street Huddersfield HD1 1RL

• Game Assessments
• Situational Judgement Tests (SJT)
• Assessment Centre
• 2024 Step-by-Step Employer Guides
• Test Publishers (SHL, Kenexa, Cubiks )

MockQuestions

L'Oreal Mock Interview

To help you prepare for a L'Oreal job interview, here are 40 interview questions and answer examples.

L'Oreal was updated by Jaymie Payne on May 29th, 2023. Learn more here.

Question 1 of 40

How do you deal with distracting coworkers who stand in the way of your progress?

How to Answer

1st answer example, 2nd answer example.

Even the most well-meaning coworkers can distract you from getting things done at work from time to time. The funny and entertaining coworkers who like to chat online and send YouTube videos are often the ones who can get in the way of your productivity if you let them. How do you respond? Show off your ability to set professional boundaries when needed.

"I typically just set a kind, but clear, boundary and tell my coworker that I need to focus at the moment. I will offer an alternate time for a catch-up, over lunch for example. It is important for the sake of workplace culture to set aside time to be social with coworkers, so I usually just let them know when I'll be available for a quick break in the day."

"If I have a distracting co-worker, I will highlight the distraction right away while remaining kind. I feel it's always best to nip issues in the bud right away before they become out of control."a"If I have a distracting co-worker, I will highlight the distraction right away while remaining kind. I feel it's always best to nip issues in the bud before they get out of control. Overall, I'm very good at setting personal and professional boundaries, so this has never been much of an issue for me. I've found that if I'm clear that my time is currently allocated to another task, people respect that and are happy to catch up and be social at another specified time."

Next Question

40 L'Oreal Interview Questions & Answers

Below is a list of our L'Oreal SA interview questions. Click on any interview question to view our answer advice and answer examples. You may view six answer examples before our paywall loads. Afterwards, you'll be asked to upgrade to view the rest of our answers.

Table of Contents

• 1.   Behavioral Questions
• 2.   Compatibility Questions
• 3.   Competency Questions
• 4.   Customer Service Questions
• 5.   Discovery Questions
• 6.   Experience Questions
• 7.   Situational Questions

1. How do you deal with distracting coworkers who stand in the way of your progress?

Written by Michelle Clark on May 29th, 2023

2. We believe in strong work/life balance at L'Oreal. How often do you take work home with you?

The majority of people will work overtime hours or take work home with them on occasion. Talk to the interviewer about how frequently to take your work home. If you do take work home with you, make sure to express that it is due to overachieving and not procrastination or poor time management.

"Only occasionally. I make every effort to utilize my work hours efficiently so that the only time I take work home is when there is an extremely stringent deadline or some type of emergency. I would say that, overall, I take my work home maybe twice per month. Now, that's on the execution side, but on the ideation side, I can tell you that I'm constantly thinking about new ways to do things, new innovations to try or new approaches to problem, so that 'script,' if you will, is constantly running in my brain!"

"I try very hard not to take my work home with me. For me, it's very important to compartmentalize work and life and keep them separate so that I can give each of them my full focus in the moment. That means I have to be very disciplined throughout the workday, stay focused, and use effective time-management techniques to help me maximize my performance. This way, I'm meeting or exceeding goals, while still enjoying time with my family to disconnect from work and just 'be.'"

3. When you suffer a setback, how does that emotionally affect you and your work?

Setbacks are a natural part of life and will occur at some point in your career. Everyone handles the stress and disappointment of setbacks differently. The interviewer at L'Oreal wants to know that you can take ownership when necessary, learn and grow from the experience and move on. Provide a response that demonstrates you are competent in this area and that you will persevere through adversity and challenges.

Written by Jaymie Payne on May 26th, 2023

"Experiencing a setback is always disappointing, and can be a bit disheartening, but I understand that it happens from time to time. If I experience a major setback, I will take a few moments to debrief with my manager and discuss what I could have done differently. Then, I move on!"

"Setbacks happen no matter what, and for that reason I try not to let them affect me emotionally in the least. I am a pragmatic thinker and stay focused despite challenges that come my way. I once had a colleague who described setbacks as "forward fumbles," which is a philosophy I have internalized and try to share with others. What looks in the moment like a setback can often, in retrospect, be a catalyst for change or an inadvertent step toward a successful outcome you weren't even able to imagine."

Anonymous Interview Answers with Professional Feedback

Anonymous Answer

Chad's Feedback

4. Integrity and transparency are part of L'Oreal's code of ethics. Do you consider yourself an honest and transparent person?

L'Oreal places a high value on its ethical principles and code of ethics which include integrity and transparency. Consider these core values and how you reflect them as an employee of an organization. Give examples of how you demonstrate honesty and transparency in the workplace.

Written by Jaymie Payne on May 22nd, 2023

"I consider myself a very transparent and honest person. At work, I'm always open and honest with my supervisor about my workload and capacity to take on more, and I also voice when I'm overwhelmed. If I'm struggling with something, I'm transparent with my team and manager and ask for help. I take pride in being accountable for my work and am always honest when submitting my time card and sales reports."

"I pride myself on being a transparent leader to my team. I know people will get on board with goals and changes when they better understand the "why" behind them. I also have the same policy when addressing performance management among my team. If someone is underperforming in comparison to their peers, I share that information as a whole and help them better understand where they are missing the mark. I foster a culture of openness and I lead this by example."

5. Do you feel performance should be rewarded over experience?

This question allows the interviewer the opportunity to seek your opinion comes to how employees are rewarded with pay and promotions throughout their careers. While there is no right or wrong answer to this question, they'll ideally be looking to hear you say that performance should outweigh experience when evaluating for promotional and/or bonus opportunities. Feel free to share your opinion on the pros and cons of each in your response.

"Both tenure and performance are important, but I do lean toward performance incentives. I feel that employees should be paid, and rewarded, based on the documented value they bring to the organization. This approach is a strong motivator - a new employee would be greatly encouraged by being rewarded for performance, and this approach also facilitates a healthy competition with more tenured employees."

"This is a classic question, isn't it? Experience and company knowledge are so important and are certainly of value to an organization, while performance is the documented articulation of an employee's value to the company. I believe the best compensation programs figure out a way to honor both, with the emphasis on performance. Doing so encourages good employees to stay, since they know they're valued for their tenure and experience - but it discourages people from getting so comfortable in a long-time role that they don't strive for their highest performance."

6. After researching L'Oreal and our culture, what do you think are the top 3 values we look for in our candidates? Do you possess those qualities?

Display to the interviewer that you are engaged in the interview process by showing off the research you have conducted on L'Oreal before your interview. Look for what types of qualities they consistently mention on their website or careers page. Review job postings and employee reviews on sites like Glassdoor or Comparably to gather some insight as well.

"I have loved getting to know the L'Oreal brand in preparation for this interview, and I am particularly drawn to the way you describe your culture. I believe you are looking for people who are ambitious, curious and experts in their particular areas of expertise. I love the company states that it's looking for 'spiky' profiles - people who top the charts in one skillset but may be just OK in others. When you put a team like that together, they are able to fill in the gaps and augment each other's strengths. I love that approach."

"I believe, based on what I've read about L'Oreal's company culture, that you are first looking for people who are confident in expressing their opinions. I think it says a lot about your culture that you state the fact that no one agrees on anything at L'Oreal - instead, each concept is discussed and explored until it reveals its best iteration. Second, I believe you are looking for team members who are ambitious and always striving to be better, and last, I believe you need candidates who are comfortable in their own skin - able to be their unique selves and celebrate every kind of beauty."

7. What is your greatest weakness?

Pick a weakness that is not a core skill for this position. You can be candid in your answer; recognizing that you really aren't great at something and acknowledging your need to improve. Be sure to have an action plan in place for improving on this weakness. Perhaps you are watching TED talks to gain skills in a particular area, reading the latest-and-greatest book on the subject, or maybe you are taking a seminar at a nearby community center. We are all human with our own weaknesses, so don't be afraid to share yours!

"I believe I could improve on some technical skills including Excel and PowerPoint. Currently I am at a beginner to intermediate level; however, I would be more comfortable at an advanced level. I have enrolled myself in an evening/weekend workshop for the next six weeks. We will see how stellar my skills are after that course!"

"This is super cliche, but it's also true. I am not good at delegating to others. When I become submerged in a project, I don't like to give away any of the control. While this can be good, it can also definitely inhibit the outcome of the project and my growth as a team player and individual. I am currently working on this, as I know it is a deficit."

View This Question and Answers

8. L'Oreal promotes DE&I in the workplace and also through our products to consumers. What does diversity, equity and inclusion mean to you?

L'Oreal's agility depends on the quality and diversity of their employees. They pride themselves on fostering a culture that builds relationships based on trust and respect and leading in a way that promotes initiative, cooperation, diversity and inclusion, enabling everyone - regardless of gender, ethnic origins or background - to give their best each day. In your response, demonstrate that you understand the meaning of each (DE&I) aspect and speak honestly about what it means to you on a personal and professional level. If you have received corporate or more formal training in this area, be sure to speak about that experience and how it's impacted you.

"A diverse team comprises individuals of different genders, ethnicities, educations, backgrounds, and experiences. Equity means that everyone on that team is treated fairly and given equal opportunities in the workplace. Inclusion means that everyone is welcome and should feel safe to express their concerns and ideas. DE&I is important to me because everyone should feel a sense of belonging at work. More creative and innovative ideas are born when people from different backgrounds and experiences come together."

"I'm passionate about DE&I and have earned two certifications this year relating to this topic. A diverse team produces more unique ideas and viewpoints, and those different perspectives help achieve our common goals. It's important to me that everyone feels a sense of belonging and safety in the workplace. Additionally, I think that when an organization like L'Oreal supports these values, it translates through your products and shows consumers that you value and have products for everyone, not just a certain skin or body type."

Compatibility

9. What types of decisions are you responsible for making in your current role?

The interviewer at L'Oreal would like to know more about the types of decisions you are accustomed to making in the workplace. The way you answer this question will give them a good idea of your level of experience, seniority, and ability to handle the decision-making requirements in this position. If the job you are interviewing for requires you to be decisive and quick on your feet, you will need to be able to provide examples of how you have done these things in the past. If you worked in tech support, you faced problems you needed to find solutions for regularly. If you worked as a sales rep, you might have been required to know how to negotiate and make decisions on prices and benefits you can give your customers. Discuss the types of decisions you are regularly responsible for making and be sure to highlight how these types of decisions have prepared you for a role like this one.

"As an account executive, I'm responsible for making many decisions. I am responsible for creating and executing the sales strategy for beauty and fragrance products in my territory. I also plan, communicate and execute all in-store events, which requires a lot of strategizing and decision-making based on geographic market research and analysis. Decisions on performance goals and adjustments are also made by me on a regular basis. I feel all of my experience in these areas will add value to the L'Oreal team."

"I'm currently responsible for most of the decision-making regarding personnel. I do all of the recruiting, interviewing, and hiring, and I'm responsible for the budget related to our people resources. I also create the staff schedule and am responsible for making decisions on adding or removing resources to make sure shifts are covered properly."

10. At L'Oreal we seek to hire those who want a long-term fit. What is your long-range career objective?

Onboarding new employees is a time-consuming and costly endeavor, so the interviewer wants to make sure that this role will be a long-term fit for you. Be open with the interviewer about your dreams within L'Oreal on a long-term basis. Share what promotions you hope to eventually receive and discuss what you wish to learn from being a part of their organization. The key to answering this question is to express to the interviewer that you plan to be employed by the company for many years to come.

"I have some pretty lofty career goals. I want to make a big impact within an industry, to push the status quo and press for always bigger, better ideas. After researching L'Oreal and learning more about this position, I feel that this role fits beautifully with my future aspirations. The company shares the kind of growth mindset and ambitious passion for success that I value personally."

"This particular position is a goal that I have set my sights on for quite some time. I believe it is the next step in a long and fulfilling career in the consumer products industry. The industry leadership that L'Oreal offers, as well as its culture of ambition and innovation, are key for me, and I feel confident I will gain skills in this role that will make me successful."

11. The environment here at L'Oreal can be very fast paced. How do you handle the stress of that type of environment?

The interviewer is being transparent about the potential environment at L'Oreal and wants to know that you can be successful in this type of fast-paced setting. They want to hear that you will be able to handle the pressure and that you have strategies to deal with stress in the workplace. Describe some techniques that you use to manage stress at work and give examples if possible.

"I currently work in a very fast-paced setting and find that I thrive in this environment. I find that keeping myself organized week to week and having a solid understanding of my tasks and priorities helps reduce stress levels. I take proactive steps to manage stress in the workplace. I set realistic expectations for myself and am not afraid to ask for help when needed. I also make sure I take my meal breaks each day to maintain my energy and give myself a little mental health break before diving back into my responsibilities. I also keep a positive attitude because I've found that if I'm negative or allow negativity around me, I'm not able to handle stress as well. I'm pretty level-headed, and it takes a lot to upset my balance, so I'm confident I would be successful in another fast-paced environment."

"Though I don't have formal work experience, I have been a full-time student and did part-time volunteer work at that time. As a new student, I didn't possess strong time-management skills, so it was very stressful trying to manage all my classes and assignments and prep for exams while also fulfilling my volunteer duties. I found that planning my weeks and my responsibilities, assignments, and deadlines helped me to get better organized. This also allowed me to break down large projects into manageable tasks. College was a great learning experience and I learned how to adapt and overcome stressful situations."

12. At L'Oreal, we put safety first when it comes to our employees and the creating of our products. How important is safety to you?

In line with L'Oreal's values, protecting the health and well-being of employees and consumers is a priority. The company is committed to operating safely and has a fundamental belief that injuries and fatalities in the workplace are preventable. L'oreal is also committed to providing high-quality products that are safe for consumer use in their every day beauty and self-care routines. Discuss the value you place on safety at work and what training you have taken to further your knowledge in this area.

"At my current company, quality and safety are at the forefront of all we do. I take safety very seriously and actually am OSHA Safety certified. My team focuses on creating products that are as effective as they are safe. In all our laboratories, and plants, our teams comply with internal standards and norms that go far beyond current regulations. I know that L'Oreal focuses on safety and their efforts are what has made them such a trusted household brand."

"Safety is of utmost importance to me! I take precautions in the workplace and continue to attend safety training while keeping my certifications valid. One of the reasons L'Oreal stands out to me as a potential employer is your dedication to safety, both in the workplace and when creating consumer products. I feel that safety should be the number one consideration in this industry. It determines employee engagement and company profitability and ensures a strong industry reputation."

13. How do you define beauty?

From viewing L'Oreal's website, you can see that this question is something they ask and explore on a regular basis. In their words, "expressing your true self with all the confidence in the world," is how they define beauty. Take some time to familiarize yourself with their perspective on beauty. Then give your personal definition of beauty and tie that into theirs to demonstrate your alignment.

"I love that L'Oreal defines beauty as expressing your true self with all the confidence in the world. Beauty used to be a certain standard relating to physical appearance. Today, companies like L'Oreal are embracing diversity and celebrating the differences in body types, cultures, and appearances. I think beauty if feeling comfortable in your skin and being happy with your own look and style. Diversity and inclusion are important to me and I think my values in this area align nicely with your mission and perspective on what beauty truly means."

"There are many aspects to beauty; external, internal, personality, etc. I think kind, compassionate, caring, and genuine people are beautiful. I also think people who are comfortable and confident in their own skin, no matter their look or style are beautiful! I know that L'Oreal embraces differences in each other and focuses on beauty as expressing your true self confidently, and I love that!"

14. What are some goals or KPIs you have been responsible for hitting in your current role?

In a position at L'Oreal, you may be given goals and managers may evaluate performance by measuring the attainment of those goals. Describe what types of goals you have in your current role (personal or professional) and the frequency they are set (weekly, monthly, quarterly, etc.). If your company does not have any set goals or key performance indicators, be honest and then give examples from a prior job or any relevant personal goals you may have set. Be sure to discuss your ability to attain those goals as well.

Written by Jaymie Payne on May 25th, 2023

"In my current role, I'm responsible for maintaining existing client relationships and one of my quarterly goals is to receive a meets expectations on the client surveys. This is set by the company, but I strive to achieve an exceeds expectations rating, which I achieved on 90% of my surveys last quarter. Another goal set my management each quarter is to identify new sales opportunities and to present to at least two potential new clients per month. I have met this goal every month for the last year, and exceeded it four of those twelve months."

"In my current role as a call center agent, I have a weekly goal of resolving 200 customer tickets and a quarterly customer satisfaction survey result of 4-5 stars. Customer service and a positive customer experience are a top priority for me. I regularly meet these goals, and I exceeded my ticket resolution goal by 25% in two of the last four quarters."

15. This is a remote role. How would you limit distractions when working from home?

Remote positions are pretty common, however, companies still want to know that employees can be focused and productive at home. The interviewer wants to make sure that you can reduce distractions and be effective at getting the job done, no matter the environment. Describe your home office setup and focus specifically on how you stay focused and tasks.

"I have a designated workspace set up in my home for when I work remotely. If I have important team calls or leadership meetings, I ensure my dog is put up in the other room so there is no barking or background noise. As far as when I'm on my laptop, I designate time each week as "focus time" and during this time, I mark myself as do not disturb on Teams and I exit my email. I notify my manager each week of these blocks of time so she knows to text me if anything urgent comes up will I'm in these periods of focus offline."

"I structure my office at home, just like I did in the workplace. It's organized and my monitors are set up side by side and I have headphones that I often use to block out background noise. If my family is home, and I have important calls or meetings scheduled, I let them know ahead of time when I cannot be disturbed. I also schedule any deliveries coming to my house for after work hours."

16. How do you determine priorities when you have multiple projects and deadlines to meet?

L'Oreal values accountability, so this question is designed to understand your ability to prioritize, organize and time manage your projects/assignments. Your answer provides insight into your decision-making skills and how you react under pressure. Be clear and concise when giving your answer; don't be negative or complain about colleagues or your manager in the response. Use this opportunity to highlight your ability to multi-task and explain your techniques for staying organized and setting realistic expectations. You can also focus on how you may have gotten other team members involved and delegated tasks to be more effective. This question is an opportunity to showcase your communication skills. The better you can prioritize, the more productive you will be, making you an asset to their company!

"I'm accustomed to working in a fast-paced environment where priorities often shift and deadlines are short. It's important to keep an open-mind and positive attitude to adapt to the pivoting. At the start of my week, I meet with my manager and we review all open projects and note which deadlines are approaching and which are most critical to complete. I make a list of each project with action items needed, color code the importance level, and block time on my calendar to work on them without distractions. If possible, I delegate some of the lower-priority tasks so I can focus on those that need urgent attention."

"We were short-staffed last month, so my workload had increased. I had received several different projects and assignments, so I first compiled a list of everything I needed to work on the deadlines for each project. By doing this, I was able to prioritize the projects and clearly show my manager my capacity. I used this opportunity to connect with my manager to ensure our priorities aligned and to get feedback on what could be considered a lower priority until we had additional support on the team."

17. Have you ever broken a confidentiality agreement?

Depending on the role at L'Oreal, you may be privy to a lot of sensitive or confidential information on your consumers, clients, or other stakeholders. If this is the case, you may be required to sign a confidentiality agreement or something similar. Talk to the interviewer about your experience with confidentiality agreements and reassure the interviewer that you take these documents seriously and will not have any problems strictly adhering to them.

"Absolutely not. Confidentiality agreements allow for complete trust between an organization and its clients - and an organization and its employees. I have never broken a confidentiality agreement. Despite my reasons for leaving a position, I would never choose to hurt a previous employer or client in any way."

"No. Confidentiality agreements are necessary and important to protect an organization, its clients or customers and its employees. I fully understand these aspects of confidentiality and take them very seriously. I have never broken that trust."

18. At L'Oreal, innovation is one of our core values. In what ways will you bring creativity and innovation to the team?

Creativity and Innovativeness are critical skills to possess to be successful at L'Oreal. Having these skills helps come up with new ways to solve problems, be more efficient, create new products, and increase sales. Think about the end-to-end process when answering. Think about how you solve problems, how you come up with ideas for solutions and the results. Provide insight into what fuels your creativity and give examples of how you've used those ideas to improve the workplace.

"I am a process follower; however, if I feel there is a more efficient way to do something, I'm not afraid to speak up and share my thoughts with leaders for the betterment of the team. I pride myself on acknowledging a problem, and then instead of complaining or dumping the problem on someone else, I voice the concern and bring proposed solutions. I am a problem solver by nature and love to be a part of the process improvements in the workplace. I use my own opinions and feedback from others when coming up with new ways to solve problems."

"I am extremely artistic and love to use my skills in everyday tasks. For example, in my previous role, my manager often created handouts and PowerPoint presentations that were plain with white backgrounds and no images. She allowed me to use my graphic design gifts to reformat and make her handouts visually appealing and engaging for the audience. Our team complimented many of my projects and I could tell the engagement levels were higher in our team training calls."

19. Tell me about your experience giving presentations in front of large groups.

Part of what you may be expected to do in your role at L'Oreal could be planning, preparing, and delivering presentations to clients or other stakeholders. Public speaking can be intimidating, causing anxiety and stress for many. Share your experience in this area and highlight your ability to communicate effectively and to feel comfortable and confident. If this is an area of development for you, it's okay to be honest, but reassure the interviewer that you're taking the necessary steps to grow and develop in this area to be more effective at the task.

"In my last two roles I have been responsible for regularly presenting to my team of 43 staff as well as to our entire warehouse team of more than 200. I have also been part of my local Toastmasters group, which helped a great deal. Overall, I feel that I am a confident public speaker."

"I do not have a lot of experience in presenting to large groups, but I do present regularly to groups averaging around 4 to 6 people. I am a confident speaker in that setting and am sure that I could present in front of many people - I'd be happy to take on that challenge."

20. At L'Oreal we always think of the consumer first. What are the top 3 ways that we can ensure consumer satisfaction?

When it comes to consumer goods, the satisfaction of the consumer is everything! These days with reviews online and the power of social media. This question gives you an opportunity to speak to your work ethic and commitment to the team and to consumers and allows you to discuss strategies you use to ensure consumers return to L'Oreal for their beauty and personal care needs.

"I feel that consumer satisfaction comes first from offering value. The product must be surprisingly high quality for the price being asked. The other top ways I ensure consumer satisfaction is through easy access to answers, and fast delivery/shipping/order fulfillment."

"There are many ways to ensure consumer satisfaction; however, I feel that the 3 top ways to ensure customer satisfaction are through top-notch service, excellent follow-up, and consistently providing a product that solves a specific need."

21. At L'Oreal we have a wide range of products and SKUs. Are you able to learn about a wide range of products without becoming overwhelmed?

To be effective in the role, you must be knowledgeable and able to understand the product line and educate consumers or answer their questions. Assure the interviewer that you are capable of learning a significant amount of information in a short amount of time. Share your related experience and if you don't have any, demonstrate your commitment and willingness to learn.

"I love this kind of challenge! In my current position we have approximately 150 different SKUs, which doesn't seem like a lot; however, we have many different color and design options within each SKU. If awarded this position, I can certainly commit to spending overtime hours studying and memorizing your product base so that I can speak to them with the authority, passion, and creativity that are hallmarks of the L'Oreal brand."

"I am fully prepared for the learning curve ahead, should I be the successful candidate with L'Oreal. I'm already familiar with many of your products and brands because I've used them and followed your progress in recent years. I'm passionate about the way you celebrate all the unique aspects of beauty across the globe, and I would relish the challenge of getting familiar with the entire range of products in order to do them justice."

22. Sales performance is of utmost importance to L'Oreal. How do you plan to contribute to our profitability?

Consider how the role you are interviewing for at L'Oreal will impact the sales of the business. Speak to the interviewer about your experience in sales and your proven track record of results and success. Give real examples with specific numbers to help the interviewer understand when you've met and exceeded sales goals. Assure the interviewer that you will bring the same energy, commitment, and success to L'Oreal if given the opportunity.

"I plan to increase profitability by first understanding what the KPIs, goals, and expectations are for me on the team. Knowing what I need to do to ensure the team and company are successful is an important foundation. From there, I would ensure I had all the training and tools I needed to be successful in achieving that goal. For example, if the company used a CRM that I was unfamiliar with, I would make sure that I attended all of the training necessary to be effective in using the tool. I would be committed to my individual contributions and supporting the team to ensure profitability."

"I have a solid sales plan that I will be bringing with me to L'Oreal, should you hire me. I also have a strong portfolio of over 3,000 contacts. My first step would be to reach out to all of these contacts. I have a proven track record of sales strategies and it was demonstrated in my ability to exceed my sales targets by 15% last quarter, and 20% the quarter before."

Customer Service

23. How would you respond if a consumer or stakeholder asked you a question that you didn’t know the answer to?

L'Oreal offers a wide range of products, so you will likely run into a situation where you're unsure how to answer a consumer, client, or stakeholder. The interviewer wants to discover more about how you would react under pressure and when you lacked the knowledge necessary to answer a question. Demonstrate to the interviewer that you can acknowledge when you don't know something instead of making it up on the fly and commit to finding that answer and following up with the person timely. Give an example of how you self-help and track down information or how you've found the appropriate person to ask. Telling a consumer or business associate, "I don't know," or "that's not my department," is never appropriate, and the interviewer wants to learn more about your customer service skills and problem-solving approach.

"As a newer employee, I would have a lot to learn, so I'm sure I will run into a situation where I cannot immediately answer a consumer's question. I would be honest with then and let them know I would research the answer and get back to them shortly. I would never make up an answer and would try to self-help with my available resources, and if I could not locate the answer timely, I would reach out to a colleague or manager to assist."

"The consumer experience is always my top priority, so if they asked a question to which I didn't know the answer, I would reassure them that I would find the answer for them and help them resolve the issue. If I knew it would take me some time to track down the answer, I would ask them if they had time to hold while I looked, and if they didn't, I would take their information down and get back to them timely. Follow-up is also important to me, and if I committed to finding an answer and getting back to them, I would ensure that I did."

24. If you noticed a pattern of similar customer complaints, what would you do?

L'Oreal has thirty-six brands and millions of consumers globally, so naturally they offer many avenues for consumers to contact the company (phone, email, chat). Consumers could contact you with any number of issues including account or billing concerns, technical problems, product concerns, or just general feedback. This question is designed to gain insight into your attention to detail, critical thinking, problem-solving skills, and ability to take action. Speak about the process you would follow in this scenario.

"I'm very data-driven and have an analytical mind, so I often pick up on patterns like this. I have used software to track the types of customer calls I handle, and if I notice a pattern of complaints or feedback, I immediately notify my supervisor. I once had nearly fifty calls come in one day from customers who reported product malfunctions, so I immediately called my supervisor so we could get to the root cause. In this situation, when speaking with customers I gathered as much information as I could to help identify additional patterns like perhaps where the geographic area impacted was or which stores might have received defective products. It's important to take swift action if there is an influx of complaints so that the issue can quickly be addressed, especially if consumer health and safety is at risk."

"If I noticed a pattern of similar complaints, I would quickly try to determine the root cause of the issue to see if it was something I could fix or address. If it was not, I would immediately notify my supervisor and provide as much data as I had gathered about the complaints. I love to collaborate and work together to solve problems, so if I could help gather more data, research information, or file reports on the issues, I would do whatever necessary to help determine the problem and rectify the situation with customers."

25. At L'Oreal we put a lot of effort into our branding. In your opinion, how do we stand out from our competitors?

Since you are applying to work for L'Oreal, chances are, you enjoy their products and services! Take this as an opportunity to compliment them on what they are doing right! Research their website for any recent news, accolades, or product launches. Be sure to comment on your findings.

"The L'Oreal consumer products brand is all about accessible luxury and confidence -products like L'Oreal Paris, Garnier and Essie allow consumers to treat themselves at home the way they might be treated at a spa, and to feel good about that. I believe the company says it best on its website: you empower billions of people to be the canvas for self-expression, inspiring confidence and self-belief every day. That's a very powerful brand statement, and one I'd like to be part of."

"L'Oreal has a long history and compelling brand story; one of the things I love about the company's reputation is its focus on challenging the status quo. Particularly within the consumer products division, L'Oreal makes the best of cosmetic innovation available to the greatest number of people on every continent. Its brands are distributed in mass retailing channels - hypermarkets, supermarkets, drugstores and traditional stores, making sure that consumers have access to the products that help them express themselves."

26. What do you know about L'Oreal's core values?

L'Oreal places a great emphasis on its core value system, which includes passion, innovation, entrepreneurial spirit, open-mindedness, quest for excellence, and responsibility. The interviewer will likely ask a question to test your knowledge of the their core value system, as it will be an expectation that you demonstrate them in the role if offered a position. These are important to know so that you can weave your alignment into not only this answer but also other relevant questions throughout the interview.

"I'm very familiar with L'Oreal's core value system which includes passion, innovation, entrepreneurial spirit, open-mindedness, quest for excellence, and responsibility. I align with all of these core values and I think they all go hand in hand to promote a culture of excellence. I agree with the organization that excellence is a state of mind and a constant pursuit of doing things better. I carry this mindset in all that I do in my day-to-day, whether it's providing consumers with the best experience possible, finding ways to improve our reporting process, or brainstorming ways to be more effective. I'm impressed by L'Oreal's unique core value system and would live them out in this position if given the opportunity."

"Through my research prior to applying, I learned that L'Oreal's core values include passion, innovation, entrepreneurial spirit, open-mindedness, quest for excellence, and responsibility. I think they are all equally important, but I most closely align with passion. I love working in the beauty and personal care industry. Being a part of developing products that allow others to feel confident and beautiful in their own skin is so rewarding. I love seeking to understand the needs of consumers and using creativity, innovation, and collaboration to come up with new ideas to help improve the well-being of those consumers."

27. What do you know about L'Oreal and our work environment?

The interviewer wants to see if you've taken the time to research the company and learn more about what they do and what they stand for. Take the time to speak to what you've read about the leadership team, their mission, what they value, the products and services they offer, and the customer base they serve. Being able to speak to any specific awards or achievements of L'Oreal will be an added bonus in your response!

"I know that L'Oreal is a French personal care company and also one of the world's largest cosmetics companies. L'Oreal has developed activities in the field, concentrating on hair color, skincare, sun protection, make-up, perfume, and hair care. I have looked at employee reviews online and have talked to a couple of your current employees about the workplace culture at L'Oreal. The consistent feedback that I have come across is that L'Oreal values its employees through fair pay, a great benefits package, and a lot of performance incentives. My findings were, overall, very positive."

"From my research, I understand that L'Oreal is dedicated to one sole vocation: creating beauty. I love that the organization's goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. I explored some Glassdoor reviews about L'Oreal and found that there were many positive employee reviews relating to work-life balance, teamwork, and a positive and encouraging culture."

28. Why do you want to work for L'Oreal?

The interviewer wants to see if you've taken the time to research L'Oreal and learn more about why they do what they do, their mission, and their core values. Demonstrate that you're being intentional about applying to organizations you're interested in and not just any job that's posted. Take the time to speak about what you've read about L'Oreal, its leadership team, its mission, its sustainability efforts, what they value, the awards they have won, its products, and the consumers they serve.

"I want to work for L'Oreal because the company represents the absolute pinnacle of the accessible beauty industry. I have personally enjoyed your products for years, as have many members of my family. From a business perspective, I appreciate that you have a growing portfolio of coveted brands, and that you create and market the highest quality products. I want to be a part of that."

"In a competitive industry, I want to work for the best. In addition to being the top in your market space, I also appreciate your commitment to your talented employees - the company openly espouses diversity of thought and people, and encourages creativity, innovation and integrity in your team members. That's exactly the kind of environment I'm looking for in order to grow."

29. Tell me something about yourself that I wouldn't know from reading your resume.

The interviewer would like to get to know you apart from what is written on your resume. You are certainly not obligated to discuss personal matters such as your kids, or relationship status, for instance. Stick with a couple of fun facts to show the interviewer that you are a real person, too. Your answer should be unique so that you are a memorable candidate! Focus on special non-work related skills or hobbies. For example, you might share that you enjoy beat-boxing or making origami swans. Be prepared for the interviewer to stop you and ask you to perform your skill on the spot when it's possible! (This will make you unforgettable!)

"I am an avid marathon runner and have traveled to 10 countries in the last 8 years to compete in a variety of races. I am a competitive individual and enjoy keeping fit."

"I moved here from Ukraine when I was 8, speaking only Russian, and learned English from my Palestinian neighbor who spoke zero Russian. How? I'm still not sure, but we were pals and hung out daily and somehow figured out how to communicate!"

30. Are you actively interviewing with other companies?

Be honest about your status and if you're passively or actively job searching. Be open about whether you are interviewing with other companies and if so, what stage of the interview process you are in and if you have any pending offers. This gives the interviewer a better idea of how seriously you're pursuing other opportunities, how soon you're looking to make a move, and how quickly they need to make a decision. If you are interviewing elsewhere, but L'Oreal is your preferred employer, share what makes them your priority.

"I have applied to a variety of roles inside this industry and am currently interviewing with one other company. My primary interest is with L'Oreal because your products align perfectly with my product expertise."

"I'm currently looking to make a move in the next 3-4 weeks and have been actively searching but have applied to only a handful of companies. I'm very intentional in my current search as I look for a personal care company to join that also aligns with my values. L'Oreal is my preferred employer of choice and I'm very interested in this opportunity."

31. L'Oreal likes to hire those who take pride in their work. Tell me about your greatest work-related accomplishment.

Talking about your greatest accomplishment will give the interviewer a strong idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!

"The greatest accomplishment in my career was graduating University as an honors student while still working full time in a related field. I was top of my class, and working full time. This showed me that I could dedicate myself to my career, and reach the goals that I set for myself. It felt great to accomplish so much and be recognized for my dedication."

"My greatest career accomplishment was having been promoted the fastest in the entire organization's history and sweetening the deal by closing a deal less than 48 hours later. I was not only proud of myself but also received accolades from the VP of Sales in front of the entire company, which was a really special moment. I took a pay cut to move into the role, so to exceed expectations, be promoted, and be financially ahead of where I was previously was exhilarating."

32. We put great effort into being the best in our industry. In your opinion, what can L'Oreal do to remain competitive?

This question allows the interviewer to gauge your level of knowledge of the industry in general and of L'Oreal. Be sure to keep your reply upbeat, non-critical, and finish with a positive remark. The interviewer is looking for some light insight from you.

"The consumer products industry is quite competitive, but L'Oreal fortunately enjoys the position of having a diverse group of brands as part of its portfolio; I'd say your number one task for staying on top of your field is continuous improvement and competitive landscape scanning. Always looking for ways to improve the company's products and processes, while at the same time staying up-to-speed on what competitors are doing so that you make sure to stay one step ahead."

"I appreciate the fact that this is an important question - while L'Oreal family of brands enjoys tremendous success and recognition in the consumer products industry, it's important to keep striving for improvement and to better meet customer needs. One of the most important things L'Oreal can do along these lines is to keep engaging its customers - survey them, talk to them, engage them in brand ambassadorship so that those who are close to and love your brands can have a direct line to let you know what they need next."

33. Tell me about your experience in training and coaching others.

You don't have to be in a formal leadership role to mentor or help train a new employee, so this question may come up at any level of position you've applied for. The interviewer wants to get a feel for what experience you have training and mentoring others and if it's something you have an interest in or passion for. Think about how you may have helped onboard or guide a new employee in a past role and if you don't have experience in the workplace, think about a time you may have mentored someone in a volunteer setting. Share how you were selected to do so and what you enjoyed about the experience.

"I have always enjoyed the opportunity to teach or mentor my colleagues. For example, last month our company introduced a new module in our SAP system, and I could see that one of our team members was having some trouble with the new module. I was familiar with it already, so I offered to help him. We spent his lunch hour for the next three days working on it. He eventually perfected his interaction with the module, and he's now teaching others."

"Absolutely. In each of my two previous roles, I have been tasked with leading a small team. I have worked on everything from appointment-setting and overcoming objections to price negotiations with those respective teams. What's more, I always look for an opportunity to connect with new team members. I try to always invite them out for coffee so they not only have a friendly face in the office, but also know that I can be a resource for them. I was promoted from their role, so I am always happy to share how I did it on such a fast timeline and what I've found effective that can help them be a change-maker in the company, too."

34. Do you see yourself a leader? When have you led a team?

Perhaps you have led a club at work, been a coach for a youth sports team, or were on the advisory board for a non-profit organization. You should always be prepared to show the interviewer that you have a natural ability to lead others. Whether you have led a group of 500 or a team of 2, you must display to the interviewer that you are capable of handling the responsibility that comes with being a leader and mentor. Talk about your desire to be a leader. Share with the interviewer that you strive to be a role model for others. Explain that you jump at the opportunity to lead groups, encourage your counterparts, and be a face of the organization when challenges arise.

"In my current position, I am the president of the social committee. I love that I have the opportunity to encourage employee engagement while being a positive influence on the workplace culture. I am a natural leader because I start with leading by example. As a leader, I make myself available to others who need mentorship, a bit of assistance in adjusting to their role, or just a listening ear when they've had a tough day. I am confident in my leadership abilities and look forward to joining your team in a leadership role."

"I definitely see myself as a leader. Not only have I managed a team in two prior roles, but also I believe that leadership does not always equate to management. Leadership is more of a mindset than a title or specific position. I am sure to lead at all times by providing the best model, enthusiasm and work ethic of the organization. I am open to new ideas and love to tackle a new project which, to me, embodies leadership."

35. L'Oreal is a global corporation with brands and employees all over the world. What is your experience working with a diverse group of people?

Diversity and inclusion are a focus for many organizations, so the interviewer would like to know more about your experience working with others who are different than you. This could be a different race, gender, sexual orientation, religion, culture, background, education, and general experience. Describe some of your interpersonal skills along with your experience working with diverse teams, clients, customers, consumers or stakeholders.

"The global nature of the L'Oreal business is one that I'm most excited about. I'm accustomed to being around people who aren't exactly like me, and I've been able to learn from exposure to a lot of different perspectives. However, I believe that truly being part of the global economy will be a life-changing experience that I will relish."

"In my current company, we have a very diverse group of people that range in age, race, experience, gender and more. I embrace it fully, and the commitment to all types of beauty, no matter what it looks like or where it's from, is one of my favorite aspects of the L'Oreal family of brands."

36. The performance of consumer products relies greatly on advertising and marketing efforts. Do you have any experience with advertising, marketing, or market research?

Depending on the role for which you are applying, the interviewer may want to better understand your experience in marketing and advertising. Be sure to share the industry, your years of experience, strategies, and techniques, and some of the high-level and/or day-to-day responsibilities you held. You can also give some insight into the types of projects you've supported and the successes you've achieved. If you can give specific numbers relating to marketing campaigns or sales increases, that will help your answer be more impactful.

"I have always been fascinated by the direct correlation between marketing strategies and product performance. This is why I took Marketing and Communications in university. I have a Bachelor's Degree in Marketing and have additional training in advertising methods from my current employer. I have seen strong marketing campaigns take an underperforming product and make it the strongest performing product in as short as 90 days. I look forward to putting my knowledge in marketing and advertising towards a role with L'Oreal."

"Although I do not have formal training and education in advertising and marketing, I love to research new marketing techniques. I also have a strong understanding of the Instagram and Facebook algorithms, including how to have your posts seen by the right audience."

Situational

37. L'Oreal encourages continued education. Tell me about a time when you took on a new course to study in order to improve your own work performance.

Once you are in your career, it certainly doesn't mean that you need to stop learning. There are many job-related courses available. Talk to the interviewer about the last time you took advantage of these available courses. Discuss your interest in continuing your education even after joining Matrix Management, Inc.

"I am a huge proponent of professional development and continuing education. We have to stay current in our industry in order to keep up with the fast pace of change and innovation. Our company recently offered the Sandler Sales program to anyone in the company who was interested. I took this workshop and really enjoyed it - plus, my sales increased by 23 percent that year."

"Last year, I worked toward my Project Manager certification while working full time. That experience alone greatly increased my multitasking skills, and I'm confident that the PM certification is a strong addition to my already existing management skill set. I believe strongly that it's important for employees to seek training and professional development opportunities in order to make sure they're not only competitive, but also adding the best possible value to their organizations."

38. What would you do if you caught another employee stealing?

L'Oreal's website places emphasis on its "ethical principles." Integrity, respect, courage, and transparency serve as their compass for acting ethically day-to-day. That means L'Oreal is committed to creating an environment in which all employees feel comfortable raising concerns, seeking guidance, or reporting something without fear of retaliation or discipline. They create a culture where employees can feel safe reporting these issues and expect it in these cases. They want to know that they are hiring a trustworthy and honest employee with the integrity to step in and do what's right. Talk to the interviewer about the steps you would take if you caught a co-worker stealing.

"If I caught an employee stealing, no matter who it was, I would report the incident immediately. As a previous manager, I understand the value of employee honesty and the damage theft can cause organizations. I know every company is different, so I would familiarize myself with the L'Oreal policy on this so that I would know who to report the incident to and follow any other protocol for this situation."

"I have never run into this exact issue before, but I had a similar situation in college where a student often cheated on exams. This was unfair to those students studying and working hard to earn good grades, and it was against my school's policy, so I did report it to my professor. If I caught a co-worker stealing, I would follow the same process and report it to my manager immediately. I assume L'Oreal has an internal policy addressing this matter, so I would be sure to familiarize myself with it so I would know what to do in this circumstance. I have no problem doing the right thing always, even when it's uncomfortable."

39. At L'Oreal, we pride ourselves on being nimble and able to adapt to changes within a complex business environment. Tell me about a time when you have had to shift your priorities in response to sudden changes.

The interviewer has given you a clue - L'Oreal wants its employees to be nimble. Assure the interviewer that you can respond professionally when it comes to sudden changes. Use this opportunity to highlight your ability to multi-task and explain your techniques for staying organized, setting realistic expectations, and prioritizing your work. You can also focus on how you may have gotten other team members involved and delegated tasks to be more effective. Use this opportunity to showcase your communication skills!

"In my current role, our sales goals can change frequently based on marketplace behavior or trends, and sometimes this happens at the last minute. I have been able to adapt very well to these frequent, sudden changes, and to respond with creativity."

"This really speaks to the heart of what it means to be successful in the consumer marketplace. I believe in making sound plans, but also being prepared to abandon those plans based on last-minute changes in circumstances. For example, I may plan to spend an afternoon checking inventory, but if one of my top customers comes into the store with an urgent need, I'll let my plans go in order to help her."

40. At L'Oreal, we pride ourselves on being resourceful. When have you been able to resolve a problem in your workplace?

L'Oreal values problem-solving skills in its employees. Consider your approach to solving problems in the workplace and provide your self-assessment and discuss your skills in detail. Consider sharing things like being objective, open-minded, accepting mistakes and failures and learning from them, the ability to get to the root cause of the problem, and how you come up with potential solutions. Give an example of a time you were able to use these skills to solve a problem at work and be sure to include the positive outcome.

"In my most recent position we had a consistent problem with employees showing up late for their shifts or calling in sick at the last minute. Rather than the typical documenting and reprimanding style, I decided to track the results of an accountability reward system. For 180 days, my employees received a reward for coming to work 10 minutes early. Also, for every month with zero sick days, a bonus was added. In the end, we awarded those with perfect attendance a $600 bonus. The bonuses cost us less money than the cost of lowered productivity due to absent employees. The program was a success, and upper management chose to keep it implemented for another six months. We will re-assess in December, but it seems to be working very well. If I were to be hired, I'd bring that same sense of problem-solving and positive reinforcement to the L'Oreal team."

"Currently as assistant manager, I resolve problems on a daily basis. The most recent resolution process I was a part of included a customer complaint about an allergic reaction to one of our products. I was able to resolve her concern by listening to her, apologizing, issuing a refund, and offering a replacement product. I am no stranger to dispute resolution, problem-solving, and creative customer service, and I believe my approach would be in-line with the L'Oreal culture."

Get 25% off all test packages.

Get 25% off all test packages!

Click below to get 25% off all test packages.

L'Oreal Tests

• https://careers.loreal.com/global/en/search-results
• Clichy, France
• 242 questions

L’Oreal is a world leader in personal care, beauty and make-up products

Careers at L'Oreal

L’Oreal are world leaders in the beauty industry and profess to serve women and men worldwide, meeting the infinite diversity of their beauty desires. They have a number of training programmes, so find out which one is right for you.

L'Oreal Application Process

Online application, psychometric tests, assessment centre, loreal aptitude tests, loreal numerical reasoning.

L’Oreal Numerical Reasoning tests comprises of 20 questions to be answered in 20 minutes. They relate to graphs, percentages and tables whereby you will be asked to analyse data and chose from a set of multiple choice answers. You will be asked to sit the test again at the assessment day.

LOreal Verbal Reasoning

L’Oreal Verbal Reasoning tests comprise of a number of questions to be answered in a set time. You will be presented with a series of paragraphs which you will be required to read and then answer questions. Your options will be True, False or Cannot Tell. This test will be assessing your analytical skills. You will sit these again at the assessment centre.

LOreal Assessment Centre

There are two key areas of the L’Oreal Assessment Day :

Group Exercise - This could take on various forms, but the main point to remember is that you will be assessed in terms of how you work in a group as well as how you contribute. It is important to get the right balance when giving you opinion and listening to those of others.

Case Study Presentation - You’ll be given a case study in which you’ll be asked to prepare a 10 minute presentation on, to be given in front of one of the assessors. You will then be required to answer questions in order to demonstrate your knowledge of the company and how you would work under pressure.

I could prepare for specific companies and industries. It’s been an invaluable resource.

Practice Aptitude Tests is not associated with L'Oreal. We provide preparation services for L'Oreal psychometric tests. Our tests are not designed to be identical to any style, employer or industry. Visit https://careers.loreal.com/global/en/search-results to find out more.

Enjoy what you’ve read? Let others know!

• Share on whatsapp
• Share on linkedin
• Share on twitter
• Share on facebook
• Share via email

Try L'Oreal Tests for Free

20 Questions | 20 Minutes

Improve your scores with our intelligent learning system

Immediate access. Cancel anytime.

• 30 Numerical reasoning tests
• 30 Verbal reasoning tests
• 30 Diagrammatic reasoning tests
• 30 Situational judgement tests
• 34 Publisher packages e.g. Watson Glaser
• 252 Employer packages e.g. HSBC
• 29 Extra packages e.g Mechanical
• Dashboard performance tracking
• Full solutions and explanations
• Tips, tricks, guides and resources
• Access to free tests
• Basic performance tracking
• Solutions & explanations
• Tips and resources

Reviews of our L’Oreal tests

What our customers say about our L’Oreal tests

Emily Rutherford

June 12, 2021

Quite a short amount of time to answer all the questions (mainly input the data into excel to do the calcs), but a fun test!

Patrick Winter

April 11, 2021

It's fast and not that easy, but good situations

Louise Spillemaecker

March 01, 2021

Be focused!

It was great but it was exactly the same test as the training one (except that I had the timer this time).

Lauren Sage

New Zealand

February 18, 2021

Watch the timer!

Don't spend too long on a difficult question - move on

Vjosa Krasniqi

February 17, 2021

I felt stressed with the timer and couldn't think clearly

By using our website you agree with our Cookie Policy.

Students: Need a space for recruiting? Book an Interview Room in WebEMS Have an offer? Sponsored? Starting your own business? Congratulations! Report in CMS

• Master of Advanced Management
• Master’s in Asset Management
• Master’s in Global Business & Society
• Master’s in Technology Management
• MBA for Executives
• Additional Programs
• Incoming Student Prep
• CPG & Retail
• Entrepreneurship & Start-up
• Environment & Sustainability
• Finance & Banking
• Healthcare & Pharmaceuticals
• Non-Profit, Education & Public Sector
• Real Estate, Energy & Manufacturing
• Technology, Media & Entertainment
• Explore Your Interests / Self Assessment
• Build Your Brand: Resume, Cover Letter & Story
• Plan Your Job Search
• Expand Your Network
• Prepare for Your Interview
• Evaluate Your Offer
• Start Strong in Your New Role
• International Students
• Career Advisors
• CDO Club Liaison
• CDO Policies
• Resources for Yale SOM Students

L’Oreal Brandstorm – Case Study Competition

• Share This: Share L’Oreal Brandstorm – Case Study Competition on Facebook Share L’Oreal Brandstorm – Case Study Competition on LinkedIn Share L’Oreal Brandstorm – Case Study Competition on X

L’Oréal Brandstorm  is an  innovation competition  for everyone under 30.

In teams of 3  reinvent the future of beauty  &  accelerate your career .

L’ORÉAL BRANDSTORM 2023, one of the largest international student case study competitions, which for 30 years has provided students around the world with the opportunity to express their talents and innovation.

This year’s edition of L’ORÉAL BRANDSTORM was designed around the theme “CRACK THE NEW CODES OF BEAUTY – Your playing field: AR, VR, AI & Metaverse.”

Undergraduate and graduate students can participate in the competition in teams of a maximum of 3 members.

More information and official competition rules are available  HERE .

Building a  Culture of Innovation

How L’Oréal empowers its employees to innovate using Viima

About L’Oréal & Nihon L’Oréal

Industry : Beauty  Size : 2700 employees    Location : Japan

Founded more than 110 years ago, L’Oréal Group is the 1st cosmetic group worldwide, and employs 88 000 people across 150 countries . The group has currently 21 research centers , one of which is located in Japan, the subject of our case study. Nihon L’Oréal has been operating for nearly 40 years in Japan and it has over 200 researchers working in skincare, make-up and hair care labs.

In brief, the outcomes of a systematic use of Viima at Nihon L’Oréal :

• Leverage the knowledge of 200 researchers to solve difficult technical problems
• Improved communication  between employees and management
• Reinforce a culture of innovation, mutual respect and positive communication
• Improvement of internal processes
• Optimized the efficiency of meeting practices
• Discover the best way to achieve the overall strategic goals of L’Oréal Group.

The Story of Nihon L’Oréal

Historically, research and innovation have been at the heart of L’Oréal’s philosophy, and to this day it’s a key pillar of their business driver. Nihon L’Oréal and the Research & Innovation Center have been operating in Japan for 40 years now and today it has 2700 employees working on unique and cutting-edge solutions  for tomorrow’s consumers. Nihon L’Oréal operates in the  second largest market in the world , and must answer the constant need to discover, invent and changing beauty needs and aspirations.

The evolving lifestyle and the emergence of a new beauty era, as well as the recent difficulties that hit all industries around the globe, brought a new set of challenges to the beauty and cosmetics industry. Expectations and needs have shifted considerably. Customers expect a more personalized experience in choosing their products and want an immersive and unique experience from brands.

The Challenge

To meet all these needs and build the future of the beauty industry in a highly competitive market, Nihon L’Oréal strives to be a constant source of innovations, ideas and technologies while adding value to the entire L’Oréal Group’s growth. At the same time, Nihon L’Oréal is also operating in East Asia, an area where respect for experience and seniority are highly valued and are essential parts of the national culture. This means that organizations are also influenced by the local culture and have more hierarchical structures than in many Western cultures.  While such organizational structures and respect of seniority have many upsides, it can lead to some communication challenges in both directions, as well as make junior employees more apprehensive in voicing concerns, as well as expressing their ideas.

The Solution

As part of their strategic mission to identify new business opportunities and ideas, Nihon L’Oréal wanted to improve communication between employees and management , and to engage more employees into solving scientific and technical problems that help develop and improve products.  To build an innovation culture is essential to reinforce the positive culture within the organization and acknowledge and praise employees. However, showing respect and admiration to colleagues doesn't come naturally in the context of remote work. To support all this strategic work, Nihon L’Oréal  chose Viima as their go-to solution for collaborative idea development, feedback collection and transfer of tacit knowledge into more refined ideas. For this, they created dozens of boards in Viima, some used by the R&D department and others used by smaller teams for internal brainstorming on specific topics.

With Viima, L’Oréal addressed five different areas

Cross-functional collaboration.

Having over 200 researchers, using Viima boards allowed L’Oréal to leverage their in-depth expertise and solve difficult problems. This also saved a lot of time and lead to much better outcomes.

Reinforce a positive organisational culture

With over 200 researchers in the organization, the use of Viima boards allowed L’Oréal to leverage their in-depth expertise and solve difficult problems. This also saved a lot of time and lead to much better outcomes.

Achieve strategic goals

After the early pulse survey that sets the strategic goals across L’Oréal Group, Nihon L’Oréal is using Viima to find the best way to achieve the overall goals.

Continuous Improvement

Different teams found new ways to leverage Viima and use it to improve on their internal processes and to get the best outcomes of their meetings and working processes.

Improve communication across the organization

Junior employees are now heard and management can have an even better understanding of the concerns and opportunities perceived by employees. Employees and top management got closer which brought clarity to the actions required to improve the working environment. 

The Results

In such large organizations like L’Oréal, it’s not easy to pinpoint exact actions that lead to innovation. There’s an entire ecosystem built to work towards the common goal of innovation. A big part of this ecosystem is made of  idea collection and development, enhanced flow of information and knowledge  as well as an  excellent communication  across different levels and parts of the organization. Thanks to Viima, Nihon L’Oréal is now collecting more ideas, solving more scientific issues that help develop new products and nurtures a culture where all employees have a voice and a role to play.

Viima allows everyone in the company to raise ideas, questions or concerns, directly to the top management team, and in an anonymous way.

It's a powerful tool to get feedback in full transparency and find adapted solutions in a very timely manner.

Did you know?

20,000+ organizations across the globe innovate with Viima.

Discover how they use Viima to innovate, grow, cut costs, and achieve their business goals.

Signify, the world leader in lighting for professionals is using Viima for collaboration and co-creation.

Viima takes great pride in enabling innovation in forward-thinking organizations, like L’Oréal .

You too, can drive more innovation in your organization! Start with a 7-day free trial, or book a demo for a guided tour .

• Psychometric Tests by Employer
• Manufacturing Industry Employers
• L'Oréal Tests

Prepare for the L’Oréal Numerical and Assessment Centre Tests

Are you applying to L’Oréal? Looking for a career in the beauty industry? L’Oréal’s corporate branch uses aptitude tests, interviews and assessment exercises to find the best people from a large group of applicants each year. Get ready for everything coming your way using practice tests and exercises from JobTestPrep.

Revelian All Inclusive Preparation

Numerical, verbal, abstract, cognitive & more

Kenexa-Style All-Inclusive Test

Kenexa-style verbal tests, Excel preparation & more

Thomas GIA Test Practice

GIA test style deductive & verbal tests, reports & more

Cognitive Ability Tests

About the l’oréal employment process.

L’Oréal is one of the biggest names in the beauty industry and got that position by hiring great candidates. L’Oréal uses a number of aptitude tests, a telephone interview, case studies, group exercises and face-to-face interviews in their recruitment process. These assessments can be challenging, but with the right practice and preparation, you can boost your chances of getting hired and beginning your L’Oréal career!

Please note that the recruitment processes for L’Oréal UK and L’Oréal Australia differ slightly. We have detailed both below.

L’Oréal Online Application

The application for L’Oréal graduate schemes and internships takes approximately half an hour to complete and is very straightforward. You need to provide your basic details, education and work history along with attaching a CV and any supporting documents. Remember to include all relevant details such as extracurricular activities and relevant work experience.

Preparation is Key to Success in Your L’Oréal Tests

JobTestPrep's mission is to lead job applicants to the successful conclusion of their pre-employment process. Even if you see your test for the first time on your pre-employment assessment, you will know how to answer the questions as you will be up to date with the skills you need to pass the L’Oréal tests. Our carefully selected resources will improve your skills, visual accuracy and reasoning so well, that you will pass your pre-employment assessment at the company with great success.

L’Oréal Online Talent Q Aptitude Tests

If you are applying to L’Oréal, you will most probably be asked to take tests from the Talent Q Elements series . There are three tests in total: numerical, verbal and logical reasoning. These tests give L’Oréall an indication of your skills level and potential fit for the job.

Talent Q Verbal Reasoning Test

Verbal reasoning is a highly valued skill by L’Oréal and, as such, a good performance on the verbal aptitude test is essential. The test presents you with a series of short texts for you to read and analyse. Following each text are 2-3 statements about what you have read and you must decide if the statement is true, false, or cannot say. There are 12 questions on the test with a time limit for each question (rather than for the test as a whole). Our Talent Q-style verbal practice tests can help you overcome this challenging stage.

Talent Q Numerical Reasoning Test

Numerical skills are important in a range of roles at L’Oréal and the company evaluates your skills using a numerical reasoning test. The test is made up of 12 questions and each set of questions presents you with numerical data in the form of a table or graph. Use the information along with basic math functions to answer the questions. Brush up on these skills using our Talent Q-style numerical reasoning tests .

Talent Q Logical Reasoning Test

Logical reasoning tests give L’Oréal an indication of how you think. The logical reasoning test uses matrices which contain patterns of symbols and ask you to draw logical conclusions based on that information. This means determining the missing symbols from the matrices or what comes next in the pattern. This test can be tricky as you are given a large amount of answers to choose from and the test is adaptive, meaning it changes according to your level. Don’t let this test bring you down. Our Talent Q-style logical reasoning tests can help you to fully prepare yourself.

L’Oréal Pre-Selection Interview

If the results of your aptitude tests look promising, L’Oréal will contact you to set up a pre-selection interview. This interview is conducted either by telephone or by video call. This interview is meant to help L’Oréal learn more about you and ultimately decide whether to invite you to the next stage at the assessment centre. The interview lasts for 30 minutes and the questions are based on your CV so remember to have a copy nearby.

L’Oréal Assessment Centre

The L’Oréal assessment day is the final stage in the recruitment process and is your first chance to meet with L’Oréal recruiters face to face. The assessment centre can include a group exercise, case study and presentation, a second numerical test and attention to detail test and, finally, an interview. We have outlined all of these stages below.

Group Exercise

Group exercises are a great way for assessors to see how well you work with others. At the L’Oréal assessment day, during the group exercise candidates are often asked to simulate business negotiations based on information packets you are given. During the exercise, it’s important to make your voice heard, while keeping a balance, allowing others to speak and staying positive. For tips on how best to work through this stage, see our dedicated group exercise page .

Case Study and Presentation

Case studies are used for a variety of roles to assess your skills when reviewing new numerical and written data and using it to draw conclusions. The L’Oréal case study usually relates to a fictitious client or project and you are provided with all of the necessary information. In order to give you ample time to prepare, candidates are sent the case study beforehand to review and make notes. At the assessment centre, you are given another hour to make any last minute alterations and preparations for your research and presentation. Our case study practice pack has been designed to help you navigate the real thing and give you some useful practice and pointers.

Numerical Test

During the assessment day, you may be asked to take or retake a numerical test ( UK and AU applicants). For candidates who took the numerical reasoning test in the first stage, this test is used to verify your previous score.

Attention to Detail Test

Another test you may be asked to take is an attention to detail or error checking test. This test is used to assess your ability to comprehend a line of numbers or figures and compare it to other data. This test can be a challenge if you are not familiar with it and our practice tests can give you the preparation you need to succeed. Following these assessments, there is a lunch break followed by one-on-one interviews. Only candidates who were successful in the assessments are invited on to the interviews.

L’Oréal Interview

The last stage of the L’Oréal assessment day is the competency interview . As this is your only chance to meet with a L’Oréal recruiter face-to-face, make sure you make it count. The biggest piece of advice is to do your research on L’Oréal, its products and the company culture. Apart from competency questions, there are also some questions concerning your knowledge of the brand. The company uses this interview as a chance to see how good of a potential fit you will be, so make sure they see your best side.

Here are some examples of questions from past L’Oréal interviews:

• What are your favourite L’Oréal products?
• What is beauty in your view?
• What is your biggest strength and weakness?
• Tell us about a time you had to take charge.
• What do you think you will be doing in this role?

You may also be asked to give a SWOT analysis (Strength, Weakness, Opportunity, Threats) of a L’Oréal product. This may sound intimidating, but if this is the case you are sent the relevant information about the product prior to the interview so you can prepare.

Preparing for this final stage of the process is of the utmost importance; showing the company that you have done your research is sure to impress them. Our interview preparation service  can give you all the help you need to make a winning strategy.

MBA Knowledge Base

Business • Management • Technology

Home » Management Case Studies » Case Study: L’Oreal International Marketing Strategy

Case Study: L’Oreal International Marketing Strategy

L’oreal is the world’s biggest cosmetics and beauty products company. Basically it’s a French based company and its headquartered in Paris. It is focusly engaged in the field of production and marketing of concentrating on hair colours, skin care, perfumes and fragrances, make up and styling products. L’oreal products also based on dermatological and pharmaceutical fields. Their products are made for Individual and professional customers. This company operates over 130 countries like Asia, America, East and West Europe through 25 international brands.

The success of L’Oreal lies in the fact that the company succeeded in reaching out to the customers of different countries of the world, across different income ranges and cultural patterns, giving them the appropriate product they are worthy of. The area of expertise of L’Oreal being that it succeeded almost in every country that it entered. The strategies of L’Oreal was varied enough to help it and stop itself from restricting itself in a single country. L’Oreal sold its product on the basis of customer demand and country want rather than keeping the product identical across the globe. It built ample number of brands or mammoth brands entrenched to the restricted culture and which appealed to a variety of segment of the universal market instead of generalising the brand and edible in innumerable culture. L’Oreal went on to being a local product in every international market. The brand extension of L’Oreal also came in the same sector or the same segment of market . L’Oreal believed in growing its expertise in the segment it is conscious of rather than going into a completely new sector of market.

International  marketing strategy is more in-depth and broadened in one sense of the term. It is simply a principle of marketing however on a global scale. Setup of global marketing strategy has a lot to do with understanding the nature of global market itself, and most importantly the environment. Business environment across the globe has different economic, social and political influence. Thus, it is believed that selecting a global market target for examples when strategizing is a good idea.

International marketing strategy of L’Oreal is concentrated on a cross cultural arena spanning four market destinations. They are namely, 1.) Asian Market, 2.) European Market, 3.) North America Market and 4.) The African, Orient and Pacific Region.

Marketing Strategy of L’Oreal in Asia

At present L’Oreal is one of the best company in the whole world in the field of cosmetic products. The cosmetic products of the L’Oreal are widely used and specially the hair colour which was introduced by L’Oreal few years ago. L’Oreal is very famous in Asia and their products in Asia are very cheaper than the other companies and are used by majority of people in china, Thailand, Japan etc. L’Oreal is famous and very successful because of their global marketing strategies which are very helpful and also distinct from the strategies used by other companies in this field. L’Oreal in Asia uses the sustainable strategy that is of growing the company as the demands of cosmetic products in the countries like china, Thailand etc is in great amount. This company uses the strategy of suspicious brand management and they also brought the strategy of more suspicious acquisitions . The main problem that a company like L’Oreal faces in Asia is of competition given by the other companies dealing with the cosmetic products. To overcome this problem in Asia these companies use the strategy of selling good quality products at the cheaper rates than the other companies. One of the best strategies of L’Oreal in Asia is of diversification of the brand and the main reason behind this strategy by L’Oreal is to make them palatable in the local cultures. L’Oreal in Asia aims at the management of the global brands with the local variations and this means that their main aim is of becoming a local and not the foreign company in Asia. For example L’Oreal in Thailand has given local names to their stores and most of the employees present in this company, are local people of Thailand. It is because of all these strategies, L’Oreal is very successful in whole Asia.

Marketing Strategy of L’Oreal in European Market

L’Oreal is the only company which uses the strategies which also supports the people in many ways and not only in providing good quality products at cheaper rates. L’Oreal used different strategies of marketing in the European market like they used the strategy of nurturing self-esteem of the people with beauty. In France, L’Oreal created the programs like “Beauty from the heart” for helping the people made helpless by illness or any kind of negative life experiences. In the countries like UK and Germany, many of the women and also the young people regain their confidence and their self image gradually by using the cosmetics which are provided by L’Oreal. In European countries L’Oreal also used the marketing strategies like taking calculated amount of risk etc but most of the strategies are related to the growth of the people mentally and not only for the beauty or the fashion purpose. Various innovative treatment programs are launched by L’Oreal for the young people of European countries and this company also launches the free skincare and make-up workshops for the women suffering from cancer. For example in France a programme named as “La Vie, de Plus Belle” offers the free skincare and makeup for the cancer suffering women in all over the France. This helps them to cope with the treatment’s side effects and it also helps them to retain their self esteem which is very important for a patient. In the European countries L’Oreal generally uses the strategy of the management of brand by which L’Oreal had made a large amount of brands which are rooted in the local culture and which all appeals to the various segments of the global market. By using these social types of strategies for the people of Europe has helped L’Oreal in expanding their business in the whole Europe.

Marketing Strategy of L’Oreal in North American Market

North American markets are considered as a perfect place for the companies like L’Oreal, Olay, ponds etc. The best business of L’Oreal comes from the market of US. The reason for this much success is that L’Oreal uses very good global marketing strategies in North America and the other countries like Canada etc. One of the successful strategies of L’Oreal in US market is brand extensions which includes the extensions of the brands after doing a complete research. For example when L’Oreal launched a shampoo for kids they firstly made a complete research and also debated about the new launch or for an extension. In US and Canada L’Oreal uses the strategy of frequent advertisements and promotions. As we know in the present scenario proper advertisements and promotions are very important for any company because people follow the promotions and due to which the demands of the products like hair colour increases at a very rapid rate. We can clearly understand the advertisement and the promotions of L’Oreal through their media budget. L’Oreal has the twelfth largest media budget in the world which is much more than the other companies of this field. For example in the late 1990’s the expenditure of L’Oreal advertising and promotion was jumped from the 37% to around 47% of the total amount of sales. The global ad spending of L’Oreal was increased to $1.25 billion which was on par with the company named as coca cola. The best thing about this company is that they have a separate and very distinct policy of promotion in the market of US. Matrix is the number one brand of L’Oreal in US and the main reason behind the success of matrix is the frequent and distinct advertisement and promotion of the cosmetic and the hair products. The people of countries like Canada like to use new products that mean they like changes in their product after some interval of time. So by keeping this thing in mind L’Oreal uses the strategies of modifications which mean they modify their existing products according to the latest tastes and fashion of the local people. According to latest surveys of the people of L’Oreal company, majority of the profits of this company is because of US and these perfect strategies used by this company in US is the reason behind this type of success specially in north American market. (Helping vulnerable people)

Marketing Strategy of L’Oreal in Africa, Orient and Pacific Region

Like other countries in the world L’Oreal is also very successful and equally famous in Africa and pacific region. L’Oreal entered into the market of India in the year 1997 and at that there was not much awareness about the sniff of structure in the industry of hairdressing. In the countries like UAE and Australia, proper and the organized education was totally absent and perfect and well trained hairdressers were also not present at that time. Despite of all these problems L’Oreal in India made some of the strategies and one of the best strategies of L’Oreal is that they launched various technical training centers and they even opened a club of only the hairdressers. IN UAE, L’Oreal products which were professional began selling through parisienne salons while the other companies have begun retailing their range of hair color to power growth. L’Oreal uses a global marketing strategy of launching its successful brands all around the world. For example in February of this year only, L’Oreal made an announcement of the arrival of the matrix which is the number one brand of L’Oreal in US to India, UAE etc with a reason of adding range of hair products to their existing products at affordable prices. The main thing about this company is that they make strategies according to the local culture of different countries and not uses the same strategies in every country. Because of all these strategies, L’Oreal gains a huge profit from Europe every year.

Related Posts:

• Case Study: Euro Disney Failure - Failed Americanism?
• Case Study: The Body Shop's Ruby Ad Campaign
• Case Study: Disney's Cultural Lessons From Tokyo and Paris
• Case Study: L'Oreal Marketing Strategies in India
• Case Study of Fedex: Using Marketing Channels to Create Value for Customers
• Case Study on Entrepreneurship: Mary Kay Ash
• Case Study: Kellogg's Business Strategy
• Case Study of Dupont: Marketing of "Disappearing" Products
• Case Study of Toyota: International Entry Strategies
• Case Study of Godrej: Brand that Went for a Makeover to Succeed

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *