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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Home Blog Business Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

• Informative
• Persuasive 
• Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

• Team briefings presentation 
• Annual stakeholder report 
• Quarterly business reviews
• Business portfolio presentation
• Business plan presentation
• Project presentation

Helpful templates from SlideModel:

• Business plan PowerPoint template
• Business review PowerPoint template
• Project proposal PowerPoint template
• Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

• Pitch deck/investor presentations
• Sales presentation  
• Business case presentation 
• Free business proposal presentation
• Business proposal PowerPoint template
• Pitch deck PowerPoint template
• Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

• Roadmap presentation
• Project vision presentation 
• After Action Review presentation 
• Standard operating procedure (SOP) PowerPoint template 
• Strategy map PowerPoint template 
• After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

• Introductory slide 
• Agenda/purpose slide
• Main information or Content slides
• Key Takeaways slides
• Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples!). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

• Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
• Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
• Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

• The topic of your presentation — a one-sentence overview is enough. 
• Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
• Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

• Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
• Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
• Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

• “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
• “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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Business Presentations, Corporate Presentations, Design, Design Inspiration, Examples, Executive Reports, Inspiration, Presentation Ideas Filed under Business

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How To Make a Good Presentation [A Complete Guide]

By Krystle Wong , Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

How to Make a Business Presentation in 7 Easy Steps [Free Business Presentation Templates]

Updated: May 02, 2022

Published: September 11, 2019

There’s a reason many people despise public speaking. Defining your presentation style , putting together engaging slides, getting your point across clearly, handling unexpected questions, and squeezing a laugh out of the audience is a lot to consider.

Still, nearly all of us have to give business presentations every so often — especially salespeople . And the most daunting part of preparing for any presentation is that there’s always room to improve. 

Even the most seasoned speakers headlining at conferences or reps who top the leaderboard every month can improve their storytelling, deliver their message more clearly, and perfect their physicality. And so can you.

There are an infinite number of presentation tips out there, so we’ve distilled the vast pool of tips down to what will make the biggest impact on your presentation — and we’ve left you with actionable takeaways you can apply to your presentations today.

How to Make a Business Presentation

1. make a plan.

Things won’t go according to plan if you don’t even have a plan in the first place. Before building your slide deck , create an outline that includes the main points and pieces of evidence you want to get across.

This outline will act as your anchor while you build a slide deck and give your presentation, pointing you toward the key arguments you know you need to touch on.

I like to start with the bare bones: introductory remarks , the three points I hope my audience remembers from my talk, and concluding remarks. Then, I add sub-points to each of those three points that comprise the meat of my presentation.

These bullet points become helpful later, too, when I’m putting together my slides. They show me how much material I have on each takeaway, which allows me to split my content into the appropriate number of slides.

A well-delivered, memorable introduction and conclusion are essential ingredients of a presentation. Don’t overlook them in your outline.

Even a couple of quick bullet points on exactly what you plan to cover in each will help you set an engaging, confident tone at the start and wrap up in a way that helps your material stick in your audience’s mind.

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2. Choose a slide deck

Select a slide deck that matches the tone of your presentation. There are three primary factors that can influence your deck style:

• The formality of your workplace . A good litmus test is your company’s dress code. For example, if you wear business formal attire to work, stick with a slide deck with neutral colors like navy, white, grey, and black, and keep your fonts sharp. If your workplace is more casual or prizes creativity over ceremony, consider a more colorful deck, but keep it to two to three complementary colors to avoid creating slides that are too busy.If you’re looking for a slide deck that’s creative but not overwhelming, consider something like this ( you can download this slide deck template for free here ):

• The content you’re presenting. Serious research and financial data, for example, are suited for more professional decks. Informal recaps, brainstorms, and planning sessions may give you more bandwidth to use brighter colors.Here’s an example of a slide that would be well-suited for data:

Download the Slide Deck Template for Free

• Your personal brand . If you’re known at work for your sense of humor or your GIF reaction time on Slack, you’ll be able to get away with a more friendly font and colorful template. If you lean into professionalism and want to express rigor in your analysis or ideas, select a deck with few distractions — keep the colors neutral.

We had our designers here put together a set of free business presentation templates that you can start using today. 

3. Lead with a story and a laugh

One of the reasons it’s so easy to get wrapped up in TED Talks for hours on end is that nearly every presenter begins with a compelling story.

Whether it’s the harrowing tale of a near-death experience or a heartwarming recap of the speaker’s daughter’s first day of preschool, a great story engages the audience’s attention. It should also allow the speaker to build a personal connection with listeners and serve as a memorable cornerstone of the presentation.

When possible, begin your presentations with a story. The key, once you’ve shared your story, is to succinctly tie its main point back to the focus of your presentation.  

Don’t feel you must tell a story that’s groundbreaking or unique — in fact, relatable stories will be most effective at breaking through to your audience.

For example, a marketing director at HubSpot recently began a presentation about her team’s redesign project by sharing a personal anecdote about her struggles clearing weeds in her garden.

Finally, add humor where it feels natural. Getting a laugh out of your audience within the first minute will put them at ease and set a positive tone for the information they’re about to take in. 

4. Add verbal signposts

One of the best pieces of presentation advice I’ve ever gotten came from a college professor who believed our brains needed what he called “signposts”: verbal cues that could stick in an audience’s mind even as the details slipped away. 

He challenged us to distill our presentations down to three key takeaways and come up with one-to-three-word phrases that represented each point. Then, we were to reference those three cues or signposts in our introduction — just before diving into their details — and once again at the end.

If there were slides involved, he also had us select a simple image for each signpost that would be repeated throughout the deck.

Here’s an example: if you were giving a presentation pitching a website redesign, you might talk about all of the benefits a redesign would bring. Your website would be more visually consistent with your brand, the user experience would vastly improve, and you’d improve loading time to boost your search rankings.   

The signposts for this presentation might be: 

• Brand Consistency
• Improved UX

Even if the audience forgot the mechanics of how each of these areas would improve with the redesign, they would walk away with three easy-to-remember phrases that summarized the value of your proposed project.

Since taking that professor’s class, I’ve watched and created presentations completely differently. I always look for a speaker’s signposts and incorporate my own into every presentation I build. Signposts help me retain more material and communicate my points more directly.

5. Rely on images and charts rather than text and tables

Humans process images faster than text. And, as a speaker, it’s a disconcerting experience to see your audience squinting their eyes as they try to make out a hundred tiny words or numbers on your slides, scribbling down as much information as they can before you skip to the next section.  

To avoid this issue, rely on images whenever possible. Keep the attention on you, the expert, by selecting an image or two to drive home your point. Don’t try to squeeze all of your information on a single slide.

6. Incorporate audience interaction

We all dread sitting through boring presentations. And no matter how experienced a speaker you are, there’s inevitably going to be a low-energy point of your talk during your first dry run.  

To keep the energy up, add in a quick moment of audience interaction. There are many different ways to re-engage listeners with participation:  

• Quiz them and have them raise their hands to vote on options.
• Ask a question.
• Have them turn to a neighbor and share one reaction to what they just heard.
• Have people stand up momentarily if they agree with a given statement.

Movement will engage attention in a new way and refresh the energy of the room, carrying you through to the end of the presentation.

7. Hold a couple of non-essential data points until the Q&A at the end

You will always want to use adequate data to make a business case and provide a meaningful, truthful presentation. However, it’s okay if you’re not able to fit every detail into your presentation. 

In fact, if you intend to hold a question and answer session at the end of the presentation , leaving a couple of interesting but non-essential data points out during the presentation can give you impressive material to work with during the Q&A.

Anticipate several questions you’re likely to get or have a colleague watch a practice run-through and come up with three questions for you. Then, choose a couple of pieces of evidence not included on the slides themselves and have them in your mental back pocket to support your answers. 

Data always speaks more loudly than statements that don’t have a specific piece of evidence behind them. Remember, you’re an expert on your presentation topic — and additional, specific points can only help you when it comes to demonstrating your expertise.

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How to Make a Business Presentation (12 Easy Tips)

Jul 25, 2022

Whether over online or in the conference room, there’s a lot to consider when making a business presentation. Finding your unique presentation style that balances humor, confidence, approachability, and professionalism is no easy feat. Above all, capturing and retaining your audience’s attention is the most important and often the most difficult thing to juggle.

In this blog, we’ll share how to make a business presentation that’s compelling, engaging, persuasive, and memorable. Feel free to skip ahead to our 12 tips or start creating your own business presentation with a professional template

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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How to Prepare an Impactful Business Presentation in 8 Steps

/ Steven Hobson / Business English , Confidence , English Presentations , Speaking

For non-native speakers, giving a business presentation in English can be a scary experience, especially if you don’t do it often or feel insecure about speaking English in front of others.

Over the years, I have helped a range of professionals prepare for business presentations, as well as training teachers to prepare their students for presentations when I ran my own language school in Brazil.  

During this time I constructed a very effective approach that can be used if you are preparing for a business presentation but do not have a coach or trainer t o guide you.

In this post, I’m going to share with you this proven approach which consists of 8 steps.

Step 1: The Foundation to Your Business Presentation – Goal, Audience, Past Experience

This first step is essential for a successful business presentation, as it sets the foundation for the rest of your preparation.

Ask yourself what exactly it is that you want to achieve with this presentation. In other words, what is the goal?  What do you want to communicate and how do you want the audience to react or take action?

In addition to this, consider your audience. How many people will you be presenting to? Do you know the audience personally or are they unknown to you? What will they be expecting? Are there any cultural differences you need to be aware of?  For what reasons are they listening to your business presentation?

lastly, if you have given business presentations in English before, reflect on your experience. What were your main challenges and how will you face them this time around? What improvements do you need to make?

I prepared an executive who once told me that he froze up when he was stopped to ask questions during his presentations. He was worried about whether he was going to understand the questions correctly, as well as being capable of giving a good answer under pressure.

For this, we worked on how to ask for clarification if he wanted to make sure he understood the questions, and then we wrote down all the possible questions he could get asked and rehearsed the answers.

This reflection and extra preparation helped the executive to overcome his nerves and anxiety for his next business presentation.

Step 2: Prepare the Slides with Minimum Text

One of the biggest mistakes I see people making when putting their slides together is including too much text. Or even worse, their speech is the text which is written on the slides.

If there is too much text, three damaging things can happen.

First, the presenter spends more time reading the slides and doesn’t look at the audience enough. This makes it difficult to establish a connection with your audience.

Secondly, good eye contact can communicate confidence and authority , which helps the audience to agree with or believe your message. Therefore, spending too much time looking at the slides can affect how confident or authoritative you look, which will consequently weaken your message.

Thirdly, it confuses your audience because they don’t know whether to read the slides or listen to you. Both, they cannot do. And potentially they could miss important parts, let alone diminish engagement.

So ask yourself these questions when preparing your slides: Is there too much text?  Could the slides be better summarized? Could there be more images?

The slides should really be as condensed as possible using keywords , as well as being visual.

Step 3: Record Yourself from Beginning to End

Before writing down your speech or doing any rehearsals, record yourself (audio or video) giving the business presentation from beginning to end.

Your presentation will be unpolished and rough, however, this exercise will give you some immediate and useful insights on how you present and what you need to improve.

When playing back the recording try to look out for the following:

• the parts of the presentation you are finding difficult to explain,
• if you are being objective enough or taking too long to explain something,
• how often you use filler word s, such as “erm”, “um”,
• whether you are using a variety of linking phrases between parts,
• if there are any grammar mistakes you can recognise.

These insights will help when you start working on your speech, which is the next step.

Furthermore, you can compare this initial recording with future recordings. This will help you perceive your progress, which will build confidence.

Step 4: The Introduction

Next, you’re going to focus on the separate parts of the business presentation, beginning with the introduction.

The introduction normally includes a few sentences to welcome the audience, say a little bit about who you are, communicate the objective of the business presentation, and then give an outline of the main parts of the presentation.

I recommend writing down the script and memorizing the introduction word for word, as it is only going to be a few sentences. You can write it in the ‘notes’ section at the bottom of the PowerPoint slides.

Memorizing the introduction will strengthen the delivery of it, and a strong intro will not only calm down your nerves , it will also give the audience a great first impression of you which helps to build trus t .

Practice out loud a few times then move on to the middle section.

Click here for introduction phrases for a business presentation.

Step 5: The Middle

Just like the introduction, write down the script for the middle part. However this time, the reason for writing the middle section is to make your speech more objective and straight to the point, rather than memorizing it word for word.

I suggest working through your business presentation part by part. Write the script for a specific section, practice saying it aloud a few times, then move on to the next part.

An important part of the middle section is how you link all the different parts and slides together. Make sure you use a variety of linking phrases to join everything up and maximize presentation flow.

Here’s an example of a linking phrase: “Ok, I’ve explained how ABC works. Now I’d like to change direction and talk about XYZ.”

Linking phrases help you move through the business presentation smoothly and the audience will be able to follow it easier.

Once you have written your speech, a useful exercise is to run through the presentation only saying the linking phrases. This will help you identify if you are using enough variety and it will cement the structure of the presentation in your mind.

Click here for more linking phrases for the middle section of a business presentation.

Step 6: The End

For the ending, use the same method as the introduction and middle section – writing the speech and then practicing it orally.

Just like the intro, the ending is normally quite short and consists of a summary or conclusion, followed by questions, then thanking the audience.

Click here for expressions to help you with the ending of a business presentation.

Step 7: Practice and Repeat from Top to Bottom

Practice and repetition is the most important aspect of preparing for a business presentation.

By now, you have edited your slides, written your speech, and practiced each section individually a few times. You have also chosen a variety of linking phrases to improve the flow of the presentation.

At this point, you need to practice the presentation aloud as many times as you can from beginning to end. I suggest that you record yourself every now and again, listen to the playback and note down where you think you can improve.

Go back to that very first recording and compare yourself now. Your progress will be visible and this will increase confidence. As you continue to practice, you’ll find that your fluency level will improve.

If possible, practice in front of work colleagues and ask them to give you feedback. This will give you experience presenting in front of people, and there’s always something which we miss while other people notice.

Alternatively, look for a coach or trainer to help you. I offer this service online. Apply for a free evaluation here.

Step 8: Anticipate Audience Questions 

When you are feeling comfortable giving the presentation, the next step is to anticipate questions that your audience might ask. Write down how you would like to answer these questions and practice them orally.

You will either invite the audience to ask questions after you have finished the business presentation or in some cases, the audience will interrupt you during the presentation.

It is more challenging when you get interrupted because it breaks the flow. An effective way to prepare for this is to get somebody to ask you anticipated questions during specific slides as you are practicing the presentation. This will help you get used to being interrupted, answering the question, then resuming the presentation again.

Conclusion

By following this 8 step approach, you will find that your confidence and fluency will improve significantly at giving business presentations.

The crucial part is the practice. You can never practice too much.

Be disciplined enough to define a practice routine and follow through with it. When you feel comfortable, practice a few more times. You’ll see that it is worth the effort after receiving praise for delivering a successful business presentation.

Was this article helpful for you? Share this on social media below.

Tags business English business presentations confidence English presentations English speaking ESL Learn English speak confidently

Author: Steven Hobson

Steven is a business English coach, a certified life coach, writer, and entrepreneur. He helps international professionals build confidence and improve fluency speaking English in a business environment.

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Business Presentation: Definition, Steps to Create & Tips to Remember!

At some point in your life, you must have given a presentation or at least done some sort of public speaking. If you haven’t, then at some point you will have to, especially if you’re an entrepreneur.

When it comes to giving presentations, it doesn’t matter that you are a seasoned speaker or an amateur as long as you are able to convey your message or achieve your goal in the most engaging way.

And truth be told, even though each presentation has its own subtle differences, there are a few universal guidelines or steps that make it effective.

But the fact of the matter is that giving presentations, especially business presentations, is not exactly a walk in the park and not everyone can easily pull it off.

But don’t worry, that’s why we have got your back! In this blog, we will provide you with the steps involved in creating a killer business presentation and making it stand out!

Before we get to the steps involved, let’s understand what a business presentation is and why it is important to create one!

Ready? Let’s go!

What is a Business Presentation? (Definition)

A presentation is simply an introduction, demonstration, or speech given by an individual or group of individuals to an audience in order to inform, inspire, convince, or motivate them.

So a business presentation can be defined as a formal introduction or information about new business products, ideas, or practices. It is usually carried out using audio-visual materials, such as projectors, documents, presentation software, whiteboards, charts, and more.

Business presentations are often done with the aim to educate or train the audience, sell a product or an idea to them or simply convey or share your vision with them.

Now that we have explained what business presentations are, let’s help you understand the importance of creating one!

Importance of Creating a Business Presentation

More often than not, a business presentation is the first document or introduction about your organization or your organization’s products and services that your clients get to see.

So when somebody sits through such a presentation, they expect to get gain some information from it without dozing off halfway through it. That’s why it is important that you have a well-crafted, visually appealing, and engaging business presentation .

A good business presentation offers many benefits, such as:

1. Helps Create Connections

A business presentation focuses on communication, interaction, and bonding between you and your audience. It allows you to build a good impression and brand image. This not only helps you convey messages and convince your audience but also establishes relationships and creates better connections.

2. Provides Information

A good presentation is highly informative and eye-opening. It’s a great opportunity to give out nuggets of details, facts, trivia, and statistics-backed data. It provides the listener with information in the most engaging way, which means that they walk out a better-informed and educated person.

Read more:  6 Awesome Video Presentation Software & Tips to Follow!

3. Offers Inspiration

The impact a good business presentation can have on an individual is far more than you can imagine. Since most business presentations involve the use of audio-visual materials, stories or anecdotes, handouts/pamphlets, or demonstrations, it tends to stick in the minds of the listeners. It keeps them engaged, offers inspiration, and helps influence their decisions.

Clearly, business presentations are an effective way to get across your message and build your brand. They are definitely rewarding and crucial for your business.

And since we don’t want to keep you waiting, let’s jump straight into the nitty-gritty of creating a business presentation!

How to Create a Business Presentation in 9 Simple Steps!

Step 1. create a plan.

The first step in creating an excellent business presentation is to make a plan about what you want to do and how exactly you want to do it. For this, it is always good to set a goal that you seek to achieve through your presentation and then create a roadmap of how you want to achieve it.

In a business presentation plan, you create an outline of your presentation and decide what message you want to convey and the main points and arguments you want to include.

Divide your presentation into an introduction, the main section, and a conclusion, and further incorporate sub-points within each section. This will allow you to easily split your content into a consumable format.

With a plan ready in hand, your presentation will sail through smoothly!

Step 2. Spend Some Time on Your Presentation Slides

Is your presentation even a presentation without visual slides projected in the background? It is a must-have in every business presentation and that’s why you need to invest a little time in how they look.

Choose a professional-looking slide deck that matches the tone of your presentation. Go for colors that suit your brand’s or product’s colors, and avoid too many flashy colors. Also, try to pick a font and font size that aligns with your brand or organization.

Make sure that you select your presentation slide decks based on the content that you are dealing with, such as using professional or neutral slide decks for financial data or research topics and colorful slide decks for informal topics.

Step 3. Establish Your Credibility with a Story

Whenever you start a presentation, it is extremely crucial that you establish your credibility right up front, because people are more likely to listen to you if they are convinced about your authenticity.

No, this doesn’t mean that your drone on about your career highlights, instead you lead your business presentation with a compelling story. This could be anything about the background of your topic, an experience, a relatable story, an anecdote, or any other references that support your subject and make it more interesting.

Here is where you can also add a little humor to get a laugh out of them and put them at ease by setting a positive tone.

Doing so will help you engage with the audience, build a personal connection, and serve as a memorable foundation for your presentation.

Step 4. Support Your Claims

You may have established your credibility with a story or an anecdote, but if you really want to create an authentic image, then you need to back up all your claims during your presentation.

So do not hesitate to use supporting materials liberally. This means that you provide statistics and numbers, reference research, or offer proof supporting your claims. This will cement your credibility and authenticity.

Read more:  15 Best Presentation Blogs and Websites to Follow!

Step 5. Use Visual Elements Liberally

Business presentations can get boring if your slides just have texts, numbers, and tables. Not just that it makes it difficult for your audience to simultaneously read and listen to your presentation. That’s why you need to use visual elements like images, charts, graphics, GIFs, and more.

Adding powerful quotes, full-screen images, and videos will stick in the mind of your audience and will help maintain their attention throughout. Not to mention, it simply makes your presentation visually appealing!

Step 6. Add Animations to Your Presentation Slides

Obviously your format and content matter more, and if they are the cake, then adding a little animation or cinematic style to your slides is like the cherry on top. It simply makes your presentation a little more appealing!

Include fun animation, add smooth transitions, move around your slides horizontally or vertically, and let your content appear on the screen creatively. This will allow you to tell your story effortlessly.

Just try not to go overboard with the animation and make sure to strike a balance while maintaining consistency throughout.

Step 7. Be Prepared for Questions

No presentation is ever complete with a round of question-and-answer sessions towards the end, so it’s always best to be prepared for any difficult question that might be asked.

Your job is to anticipate all the possible questions or concerns that your audience might have and consider all the possible objections and arguments that might arise during a discussion, and prepare answers for them.

You can even get a colleague to listen to your presentation and have a practice session for this.

Step 8. Prepare Questions

It’s crucial to remember that sometimes your audience might not have any questions for you. This can obviously create an awkward moment for you when you open the floor to questions.

For that reason, it is important that you prepare your own set of questions in advance. Here, you can incorporate audience interaction by asking questions to your audience, quizzing them, asking them to vote, making them participate in simple activities, and more.

Doing this will help you avoid awkward pauses and silences while also creating an open environment of active participation and discussion.

Step 9. Wrap Up with a Closing Statement

Once all the questions have been asked and when all the discussions come to an end, you need to include a short closing statement for your presentation. Be sure to prepare a summarized statement that includes your main message, key points, and final call to action.

Follow these steps and you will have prepared a fantastic business presentation for your audience! But the fact is that no matter how good you are at public speaking, there is always room for improvement.

What you need are some simple tips to make your killer presentation even better . And for that, we have compiled for you a list that you can follow!

Scroll down to find out!

Tips for Creating An Awesome Business Presentation

Here are some simple tips that you must follow during your business presentation:

• Keep your presentation crisp and try not to include too many slides for your presentation.
• Avoid using too many colors and fonts. Instead, stick to a color palette and font that matches your attire and your brand image.
• Do not hesitate to seek the help of presentation tools and software
• Focus on your narration and story-telling style.
• Ask rhetorical questions to reinforce your key points and primary message.
• Prepare some business-appropriate jokes, one-liners, and puns to make your presentation fun and engaging.
• Dress in formal business attire and groom yourself to look appealing and presentable.
• Maintain a defining tone and style for your presentation – be it formal, casual, or humorous – and try to be consistent with it throughout.
• Be enthusiastic, and expressive, focus on your body language, and most importantly, maintain eye contact throughout.

With that, we can guarantee that you will put on one heck of a presentation and give your audience a memorable and enriching experience!

Our team at  bit.ai  has created a few awesome business templates to make your business processes more efficient. Make sure to check them out before you go, y our team might need them!

• SWOT Analysis Template
• Business Proposal Template
• Business Plan Template
• Competitor Research Template
• Project Proposal Template
• Company Fact Sheet
• Executive Summary Template
• Operational Plan Template
• Pitch Deck Template

Presentations are all about communication. So it doesn’t matter if it is your first presentation or your hundredth one, if you’re not able to communicate information in an engaging way, then you end up wasting your time and your listeners’ time.

Whether you are trying to sell something to an audience or simply sharing your vision with them, create a business presentation that will not only educate your listeners but also squeeze a laugh out of them.

We only hope that the steps and tips we have provided you will help you along the way in creating a killer business presentation for your audience!

Adios and Happy presenting!

Further reads: 

9 Most Successful Business Models You Should Know About! (With Examples)

10 Business Drivers to Grow Your Business!

Business Markets: Definition, 5 Types (with Examples) & Characteristics!

13 Types of Plans Your Business Must Have!

9 Best Presentation Ideas and Tips You Must Explore!

Brand Voice: What is it & How to Define it for your Business!

Company Profile: What is it & How to Create it?

Sponsorship Proposal: What is it & How to Create it?

3 Project Proposal Examples You Must Check Out!

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About Bit.ai

Bit.ai is the essential next-gen workplace and document collaboration platform. that helps teams share knowledge by connecting any type of digital content. With this intuitive, cloud-based solution, anyone can work visually and collaborate in real-time while creating internal notes, team projects, knowledge bases, client-facing content, and more.

The smartest online Google Docs and Word alternative, Bit.ai is used in over 100 countries by professionals everywhere, from IT teams creating internal documentation and knowledge bases, to sales and marketing teams sharing client materials and client portals.

👉👉Click Here to Check out Bit.ai.

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How to Write Great Business Presentations: 6 Tips to Win New Business

Alice Musyoka

Many people hate making presentations for a reason. You have to define your presentation style, put together captivating slides, handle unexpected questions, get your point across very clearly, and try to squeeze a laugh out of the audience.

It can be overwhelming for any person.

However, most of us have to make business presentations every now and then, especially salespeople. Whether you’re a sales rep who tops the leaderboard every month or a seasoned speaker who headlines at conferences, you can always improve your presentations and deliver your message more clearly.

There are lots of tips on business presentations out there, so we've collected the very best that will make a big difference to your presentations.

Here's how to go about creating a great business presentation.

Tip 1: Create an Outline

Tip 2: write the way you speak, tip 3: start with a compelling story and inject some humor, tip 4: use multimedia, tip 5: avoid writing errors, tip 6: less is more, start winning over customers with your business presentations.

If you want things to go according to plan, you have to create a plan in the first place. Come up with an outline that covers the main points you would like to get across. This outline will serve as your anchor and help you to build a slide deck. It will also help you to know the key arguments you need to touch on.

First, start with the bare bones. Write the introductory remarks, then the three main points you would like your audience to remember from your presentation, and then the concluding remarks. A well-delivered introduction and conclusion are crucial parts of a presentation. You shouldn't overlook them when writing your outline.

To create the body of your presentation, add sub-points to each of the three main points. These sub-points will be helpful later when you're putting together your slides. You'll be able to see how much material you have for each takeaway and split the content into the right number of slides.

When you create an outline before you start creating the slides, you have confidence from the get-go that you'll come up with material that will stick in people’s minds.

Before you start typing away, let's talk about tone. Some people think that a business presentation should look like a college essay. But if you want to win over customers, you have to write like you speak. Picture yourself having a conversation with a friend. The words would flow freely and you would use very few fancy words.

When making a presentation, your goal is not to sound smart, it is to be clear. Aim for a conversational tone that is well-thought-out. Write like you speak when you speak at your best.

The words you use in the presentation should sound like they are coming from you. If you use a lot of contractions when speaking (like can't , won't , wouldn't ), write your presentation that way. If you never use adverbs, omit them.

While we’re usually unaware of our verbal habits, the people who know us are aware of them. After creating the presentation, ask a close friend or spouse if it sounds like you.

When writing the first draft of your presentation, aim for simplicity. Don't pay attention to eloquence as it doesn't have to look great the first time. Turn off your inner editor and just write.

There is one reason TED talks are so popular. Every presenter starts with a captivating story—whether it is a heartwarming story about their daughter's first day of school or a heart-rending story about a near-death experience.

A great story captures the attention of your audience and allows you to build a personal connection with them. It acts as an unforgettable cornerstone of the presentation. After sharing the story, connect it to the main point of your presentation.

You don't have to tell a story that is unique or groundbreaking. In fact, the most effective stories are those your audience can relate to. People relate to stories emotionally and remember them long after they're told.

The success of your presentation will be determined by your ability to deliver information in a way that is compelling. Stories make you, the speaker, appear more approachable and they also make facts more digestible. If you want customers to remember your business presentation, reach into your bag of stories and bring the presentation to life.

Making people laugh can also be a powerful tool for success. Research has shown that if you can make people laugh, they will lower their defences and will see you as a competent and confident leader. They will also be more likely to pay attention to the serious things you have to say. Inject humour into your presentations using personal anecdotes or analogies.

You can give the best advice in the world, but in order for people to believe it, they need to see it in practice. Multimedia can help you capture the attention of your audience and maintain it. You may not know it, but humans process images quicker than text.

If you only use words and numbers in your slides, you may cause people to squint their eyes as they try to read them. Some may try to scribble down as much information as they can before you move to the next slide. Include images and charts in your slides, not just text and tables. Make sure the attention stays on you, the expert, by adding an image or two to drive your point home.

Another multimedia format you can use is audio. Play some background music to keep your audience glued to your presentation. A simple Google search can yield free high-quality instrumental music you can use in your presentations. You can also use the music to create a welcoming atmosphere before you start your presentation and afterwards.

I'd recommend including at least one video in the presentation as videos are valuable visual content that keep audiences engaged. The demand for video content is always increasing. Most marketers use videos because they are an effective marketing tool: A video can help you explain a concept in a way that images and written words can't.

These are the four most common writing mistakes people make when creating slides:

• Grammatical mistakes
• Improper capitalization
• Mixing up homophones
• Incorrect punctuation

Seeing these errors in your presentation will lead customers to question your credibility. If you're pitching to them, they may think you are not thorough in your work and that you didn't put a lot of effort into your presentation. Or they may think you don't know how to write properly. The response you get from them may not be what you had in mind.

Writing errors dilute your message and have a negative impact on what you're trying to achieve. When creating slides for your presentation, you can use a digital writing tool like ProWritingAid to improve your grammar. It is more advanced than your average spellchecker and will tell you how readable (and therefore memorable!) your slides are.

SlideShare , a hosting service for professional content, is popular for a reason. It displays information in a clear presentation format, ensuring people don’t go elsewhere to find it.

When you're delivering a presentation, one of the reasons people come to see it is because they care about the topic. But there's also another reason. They are curious about the person giving the presentation.

When giving a business presentation to an audience in person, it's important to keep your slides simple. This ensures that people focus on you and your message and not on the slides themselves. Make sure the slides cover the topic well but are also simple enough so that people can pay attention to what you're saying. And like we said before, support your message with visuals.

One way you can keep things simple is by reducing the amount of text in the slides. If you want people to remember the information you give, add an image to every slide. When information is paired with images, people recall it better.

Many high-level executives, even Google's CEO Sundar Pichai, avoid a lot of text in their presentations. At Google I/O 2017, he said that text-heavy slides are avoided at Google for the very reasons outlined above.

A business presentation gives you an opportunity to inform, persuade, demonstrate, and sell your ideas to an audience. If the purpose of your presentation is to win new business, it should be clear and focused. Nothing feels as bad as spending a lot of time on a presentation only for it to fail. A bad presentation can damage your brand.

Make sure that you know your audience and the topic you're discussing well, and ensure that your presentation grabs attention, follows a logical order, and flows with clarity. It should identify problems, explain the solutions, and create a sense of urgency in order for people to act. Explain why "right now" is the best time for them to take the action you want them to take.

Now that you know what you need to create a great business presentation, check out our 7 mistakes to avoid next time you present!

Want to learn more more great business writing hacks? Download this free book now:

Business Writing Hacks for Flawless Communication

Writing is an essential element of nearly every profession today. whether you are drafting a proposal for a major prospect or collaborating by email, strong communications help colleagues and clients understand your ideas. errors and awkward writing can make you lose credibility., download this guide to learn the techniques professional writers use to write clearly and persuasively..

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Alice Musyoka is a versatile copywriter and content strategist who helps businesses see results from content marketing. Her goal is to make people pause, smile, and read. She's a previous contributor for [Stagetecture](https://stagetecture.com/author/ndanuaj123/). When she's not working, she usually goes for long walks with her son and reconnects with nature. She also loves watching funny movies.

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10 must-have slides in a business presentation

Nearly every professional, regardless of their role and field, will create and deliver a business presentation at some point in their career. Creating a slide deck takes a lot of preparation, including planning the content, structuring the slides, designing with appealing visuals and rehearsing the pitch.

  The 10-20-30 rule is a commonly used and much-praised structure for creating a business presentation. Following the 10-20-30 rule, the presenter should not present more than 10 slides, should not exceed 20 minutes, and should not use font sizes less than 30 point. Created by Guy Kawasaki , this method is for presenters to create and deliver impactful presentation.

  For a business deck, presenting your content in 10 slides can be a challenging task, as your messaging needs to be concise yet persuasive. Here are 10 slides that you should include in your business presentation to make your slide deck a success.

1. Title slide

This is the introduction slide that gives your audience an overview of what your presentation is about. Include important details like your topic, company name, logo, date of presentation, presenter name, and designation.

What makes a good title slide?

If you’re promoting a product or a service to your audience, then use a picture of it in the title slide instead of stock images. Provide crucial details that help your audience understand what they can expect from the session. Use a clean, simple font style in an appropriate size with a contrasting background to make the title easy to read.

2. Problem statement 

The objective of a business presentation should be to offer a solution to a business problem. Use this slide to define the problem for which you’re proposing a solution. Make your points clear, concise, and persuasive by highlighting the impact it has on the business.

What makes a good problem statement slide?

State the business problem you’ve set out to solve. Involve your audience by asking them if they have a solution to the above problem and then explain how your idea can impact the business. Make your content precise and easy to read without overwhelming your audience with too much information.

Define the goals you’re aiming to achieve through this presentation and list them as stages in your plan. Demonstrate your goals as points with a realistic timeline for each milestone.

What makes a good goals slide?

  Goals help set the direction for your business plan. Let’s say you’re launching a new product in the market and need to list the various milestones you’re aiming to accomplish to get the product to your audience. Instead of showcasing them as plain bullet points, break them down into milestones with timelines. Explain them in a few words and emphasize key points with animation effects and icons to make it visually appealing.

  4. Solution or Strategy

Now that you have mentioned the problem and set goals for your business, use this slide to talk about how you’re planning to achieve them. Write an overview of your strategy and plan of action and highlight the key points.

What makes a good solution slide?

Introduce your strategy with an impressive title and emphasize important content using text effects. Make your content compelling by highlighting the benefits of your strategy and presenting your solution as a narrative with eye-catching visuals and icons.

  5. Analysis

Your market, SWOT, and competitor analysis form an essential component in laying out your business plan in detail. Use supporting data in your business presentation to walk your audience through the analysis.

What makes a good analysis slide?

If your slide deck is for a product launch, then validate your strategy by including your analysis of the market, competitors, and your target customers to understand your position in the business. Instead of plain text, use charts and tables to explain your insights for these numbers. Bring your data to life with animation and text effects.

6. Financial plan and revenue    

Your business presentation should include your financial plan, revenue projections, and other relevant metrics necessary to measure the success of your business strategy.

What makes a good finance slide?

Present the budget required for different business stages like research, development, execution, marketing, etc. Use charts to break down your finances in planned stages. Add visuals and bring your charts to life with animation and effects.

Every business deck needs supporting data to validate your analysis and plan. Use charts and tables to help your audience understand your business position better.

  What makes a good data slide?

For business presentations like project management, add data to compare and analyze your plan and  identify  areas of improvement. Determine the best chart style to showcase your numbers and highlight the compelling data points, then add a line or two of your own conclusions from these numbers and explain them in detail during the presentation.

8. Timeline  

Setting up a timeline for your business is crucial as it establishes the direction, priorities, and roadmap for achieving your business goals. You can also use a timeline to showcase your company’s journey by featuring various milestones, starting with its inception and highlighting some of your prominent projects to date.

What makes a good timeline slide?

Make your timeline slide less text-heavy and more visual with a timeline chart to take your audience through the various milestones. Add visuals, icons, and path animations to make your timeline visually engaging.

Introducing your team members forms an integral part of your business presentation as its sends a strong message of your company’s expertise. For a small business, you can introduce all your employees, while bigger companies should introduce members crucial for the operation of your company.

What makes a good team slide?

For presentations like a project report or sales pitch, it’s necessary to include your team slide as the audience needs to know the members involved in the project. Include headshots of your team members with their title/designation, along with a short description of their role in the business.

10. Q&A or End Slide

This will be the closing slide of your business presentation and must leave a lasting impact on your audience. If you want to answer audience questions, schedule your Q&A session at the end of your presentation.

What makes a good end slide?

A good end slide recaps your overall presentation and contains your company’s important details. Close your presentation with a rhetorical question to make a thought-provoking impact on your audience.

  For nearly every type of business presentation or pitch, these ten slides will help you create a strong framework for your slide deck. However, don’t forget that different sorts of business presentations have their styles and needs based on the objective, industry, and the target audience. To learn more about some best practices for creating a presentation template for every industry,   take a look at our previous blog post .

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How to Create Slides That Suit Your Superiors: 11 Tips

When you’re pitching ideas or budgets to execs in your organization, you need to deliver slides that fit those particular people just right. This checklist identifies the key considerations.

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I recently interviewed 20 of my customers, all in senior roles at Fortune 100 companies, and asked them their biggest pain point in presenting to higher-ups and even colleagues. What I heard consistently was that it can feel like Goldilocks bouncing from one option to the next, testing to figure out what’s “just right.” Does the audience want deep reports? Sparse slides? Something in between? Like … what?

Teams often come to presentation meetings with vast amounts of backup content just in case an exec wants to take a deep dive on any given point. There’s often a struggle to anticipate every direction attendees might want to go. It’s frustrating, and it’s not efficient.

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There are many ways to build slides. I’m not just talking about crafting them well versus poorly. I’m talking about all of the important decisions regarding how to organize them, how much text to use, when to lean into a chart, the best ways to use bullets and color, and whether to include an appendix with additional information. Before you make your next proposal or request of the executive team, use this list of 11 tips for your next set of slides as a guide.

Four Things You Must Have in Every Exec’s Slides

Before we drill down into the harder aspects, the ones where your executives’ tastes may vary widely, let’s quickly cover four aspects that you can consider the building blocks — the basics you should never proceed without.

Start with an executive summary. Begin the slide deck with a tight executive summary that follows a three-act structure. First, start with stating the current realities. Second, clearly state the problem or opportunity your idea addresses and its potential impact. Third, explain how your recommendation solves the problem or exploits the opportunity and the next steps you’re proposing.

Have a logical organization. The arc of the deck — the package from beginning to end — should make sense. If your audience reads only the headline of every slide, the order should be coherent and make most of the case for you. The content below each slide’s headline must support the statement made in the title. Remove everything that doesn’t support your point; as writers will tell you, you sometimes need to “kill your darlings” when you’re editing.

Begin the slide deck with a tight executive summary that follows a three-act structure.

Make it skimmable. Help your audience to quickly grasp the point without getting bogged down in details. Create a clear visual hierarchy. Guide the reader’s eye through the content: Use bold headings, bullet points, and numbered lists to break down information into digestible pieces. Highlight key takeaways or conclusions in a different color or font size to draw attention to these critical points.

Focus on concise insights. Succinct statements with clear insights are everyone’s jam. Every slide should serve a purpose and contribute directly to the decision-making process. Distill complex information. Don’t use 100 words when 20 words will nail it. If you’re having difficulty trimming, consider using company-approved AI tools to help you take out the fluff.

Five Preferences to Confirm With the Person You Want to Reach

Now we’ll delve into what your particular audience does and does not want. If you haven’t yet, start by asking the person you’re presenting to what they generally prefer. They probably know themselves well but have not been asked to articulate how they like to receive information.

Ask how dense is too dense. Some executives prefer detailed slides with comprehensive data. Others favor a more high-level approach. You’re weighing how to balance informative content with readability, ensuring that slides are not overloaded yet are sufficiently detailed to support decision-making.

Confirm the delivery format and timing. Some execs like information presented to them. Others prefer a pre-read of the material followed by a discussion. I always recommend our tool Slidedocs (I’ve written a free e-book on them), which are visual documents using both words and images. The templates help presenters organize their thoughts into a document for a pre-read or a read-along. They are designed to be skimmable and able to travel through your organization without the help of a presenter.

I’m a huge fan of pre-reads and prefer to use my time in meetings to ask questions and build alignment. If your audience didn’t review your material in advance, ask at the top of the meeting whether they would like you to present it or would prefer to read through it and then discuss it.

Find out how much data visualization they prefer. Charts, graphs, photos, and illustrations often communicate complex data more clearly than words alone. When execs can see what you’re saying, they often can better understand the impact of your idea. Does the exec want to understand exact numbers? Bar charts allow them to move their eyes across a series of specifics. Does the exec want to know the shape of a trend over time? Line charts can show the pattern. (See “Classic Charts Communicate Data Quickly.”) Some prefer charts with annotations that draw attention to what you think is the most important point. Others want to make their own conclusions from the data.

One of my clients, the CEO of a massive commercial real estate company, doesn’t want anything visualized. He prefers numbers, only in a table, and only in two colors — black and red. You might think this is archaic. But the fact that he’s clear to his teams about what he wants takes all the mystery out of how to communicate with him.

When the stakes are high, have a conceptual thinker help with diagrams and concepts. If you don’t have one on your team, and when it’s high stakes, find an internal designer to help you or hire one. You can’t afford to have the baby (your idea) thrown out with the bathwater (terrible slides).

Identify which details need spelling out. How well do the people you’re presenting to know the landscape and function of the company and products you’re talking about? For example, if your engineering team threw a slide into a deck about an issue that requires executive approval, do the execs all speak geek? Or do you need to explain the technology so that they will really understand the ask? Either eliminate internal jargon and acronyms or unpack those bits, especially if your proposal deeply involves expertise outside of the executives’ domain.

Ask whether appendices will be useful. When you’re organizing a presentation, you often troll data, read through complicated reports, and even hire external experts to figure out what’s best for the company. Do your execs want access to that supporting data? You can add a document to the end of the presentation as an appendix to show all of the data and source material. This allows the main content of the slides to remain focused and accessible while still providing comprehensive background information for those who want more.

Two Tips to Improve Your Presentation Skills

Getting materials in place is the biggest step. They will be your best tools for selling your ideas. But there are two extra areas to pay attention to as a presenter: how you handle questions and how you use every experience to improve.

Anticipate questions, and practice your answers. Before you have your meeting, gather a small team to challenge every point you make. Invite colleagues you trust to role-play as “a rapidly inquisitive exec” or “the doubting naysayer exec” so you are prepared to present your idea well. They’re gonna grill you, and practicing will help you remain unruffled when it happens.

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Ask for feedback after the presentation. Establish a feedback loop with those you presented to. Ask what worked well and how you can improve. If attendees don’t have the time, find people who have had their ideas funded and talk to them about what they did that worked. Advice and some perspective will help you nail your performance even better next time.

Empathetically understanding your audience members and how they process information, whether it’s executives or peers, sets up your ideas for success. Clarity creates efficiency. When a presentation fits just right, you’ve given your great thinking the best chance of moving through your organization and having maximum impact.

About the Author

Nancy Duarte is CEO of Duarte Inc. , a communication company in the Silicon Valley. She’s the author of six books, including DataStory: Explain Data and Inspire Action Through Story (Ideapress Publishing, 2019).

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April 4, 2024

11 Best Websites for Making a Presentation (And How to Choose One For Your Needs) 

Here are 11 of the best websites and programs to create free presentations online

Co-founder, CEO

The best websites for making presentations equip you with all the tools needed to build a professional, attractive, and informative slide deck quickly and efficiently. But with dozens of slide makers claiming to be the best, it’s hard to choose an app that suits your needs best. 

We’ve done the legwork for you and scoured the web for the best presentation websites. We based our evaluation on factors such as functionality, ease of use, AI sophistication, collaboration tools, and value for money. Below is the result — a comprehensive overview of the 11 best web-based slide creation apps based on our findings.  

Short on time? Summary of the best sites for making a presentation

1. plus ai — best all-round presentation maker.

Key Features

• Adds easy-to-use AI to Google Slides
• Affords customization options for slide templates, colors, and logos 
• Allows slide deck generation via different methods 
• Facilitates collaboration within teams on Google Workspace 
• Features a setting-rich but straightforward user interface
• $10/month for Basic and $20 for Pro versions when billed annually ($15 and $30, respectively, with monthly billing)

Plus AI is a powerful and user-friendly presentation maker that’s suitable for any purpose, whether you’re a professional, student, or amateur user.  

Plus AI gives you a robust selection of AI slide creation methods. You can generate presentations straight from text, work on them slide-by-slide, design them from scratch, or use existing templates. Regardless of the method, the tool’s AI technology does all the heavy lifting design-wise and the interface is a breeze to navigate, so you can sit back and focus on the content. 

Meanwhile, the customization options allow you to tailor the slides to your desired aesthetic, content type, and audience, and you can create your presentation in 80 languages. The resulting slide decks are elegant, professional, and appropriate for any use case. 

Plus AI is an affordable presentation maker, with pricing that starts at $10 per month with annual billing, or $15 when billed monthly. Each of the plans includes an AI extension for Google Docs; this feature helps you compose and edit text. If you’d rather not spend money without taking the tool for a test drive, Plus AI offers you a 7-day free trial.  

Here are the key pros and cons of Plus AI — they should help you decide if this presentation maker is right for you: 

• Generates professional and visually appealing presentations in minutes — no design skills needed
• AI function allows you to edit and format slides without manual effort
• Lots of ways to customize the presentation
• Vast selection of templates and example presentations  
• Text-to-slide and from-scratch creation
• Allows team collaboration in Google Workspace 
• Integrates with Google Slides and Microsoft PowerPoint
• Budget-friendly plans and a 7-day free trial 
• Plus creates presentations in Google Slides or PowerPoint format, which may be harder for newer users to edit

2. Canva — Best free presentation site 

• Offers mobile presentation templates 
• Web- or mobile-based Canva app supports collaboration 
• Remote Control feature lets you run the presentation from your smartphone
• Canva live feature allows viewers to join QA sessions during a presentation  
• Presenter mode lets you see your speaking notes and upcoming slides while you present 
• AI assists in slide creation and can present on your behalf
• Individual Free Plan: $0 per month
• Individual Pro Plan: $14.99 per month
• Teams Plan: $29.99 per month

Canva is a web-based template editor with graphics creation tools and a powerful presentation builder in its free plan. Canva offers you an array of slide templates designed for virtually any purpose, along with a suite of customization tools to tailor the presentation to your topic and setting. 

Canva has made a noticeable effort to optimize presentations for the smartphone. The app’s most striking feature is its selection of mobile presentation templates, which don’t lag their desktop-based peers in either aesthetics or utility. But whether or not your presentation is designed for a mobile screen, Canva lets you run it right from your smartphone, with a presenter view that shows your notes and upcoming slides. The audience can likewise engage with your presentation from their mobile devices during Q&A sessions.     

Depending on your use case, you may be able to get away with Canva’s comprehensive free plan. The free Canva has presentation creation and editing tools and gives you access to a huge selection of professional templates. However, it’s the $14/month Pro plan that lets you unlock all the premium tools and graphic assets. And if you need Canva to collaborate with teams, you’re looking at $29.99 per month for the first 5 users. 

To help you decide whether Canva is worth trying out, we’ve made this quick summary of the app’s pros and cons: 

• Solid free plan with basic features and a large selection of graphic assets 
• Optimized for mobile presentations 
• Elegant templates for any use case 
• Intermediate design skills required 
• No direct integration with Google Workspace or Microsoft 365 (possible through third-party apps)

3. Prezi — Best slide tool for creative users

• Web-based tool for creating presentations, videos, and infographics 
• Asset library includes templates, ready-to-use story blocks, and stock images from Unsplash and GIFs from 
• Integrates with Webex, Zoom, Microsoft Teams, and other video conferencing apps to show presentations and the presenter on the same screen 
• Lets you convert PowerPoint presentations to Prezi

Pricing (all plans are billed annually)

• For students/educators: $3-8 per month
• For individuals: $7-19 per month
• For businesses: $15-29 per month

Prezi is a web-based tool for creating presentations, videos, and infographics that are suitable for business and educational settings. The tool offers a wealth of image and icon assets, as well as templates to get you started on your slide deck. The templates do not constrain your creativity with linear slides the way PowerPoint does — you can create your presentations on an open canvas. Prezi even lets you import and customize PowerPoint presentations in its app. And, with the help of Prezi’s new AI tool, you can create and edit entire presentations quickly. 

One of Prezi’s most defining features is its integration with popular video conferencing apps, such as Webex, Zoom, Teams, and Meet. Crucially, Prezi lets your slides appear on the same screen as your own video feed while you’re presenting. 

Prezi offers three pricing tiers. Students and educators get the least expensive options, with plans that range between $3 and $8 per month. For individual users, plans cost $7-19 per month, while business users pay between $15 and $29 per month. All of Prezi’s plans are billed annually, but you can try the tool for 14 days without committing to a subscription. 

If you’re not sure whether this presentation tool is right for you, consider Prezi’s pros and cons below: 

• Design freedom and for creating unique and attractive slides
• Graphic assets are readily available
• Integrates with video conferencing apps 
• AI assistant generates and edits presentations 
• Inexpensive plans for students and educators 
• Video and infographic creation part of each plan
• 14-day free trial 
• Design skills required to create quality presentations 
• Lack of integration with Google Slides and Microsoft PowerPoint
• No monthly billing options 

4. Visme — Best for graphics and special effects

• Tools for creating special effects and animating graphics 
• Ability to import and edit Microsoft PowerPoint presentations 
• AI designer helps create a presentation draft 
• Integration with Google Drive, DropBox, Mailchimp, Slack, and other apps 
• Presentation analytics tools 
• Basic package: $0/month 
• Starter package (individual): $12.25/month 
• Pro package (individual or team): $24.75-$79+/month

Visme is a web-based app for producing various types of visual content, including presentations. The app’s most distinct feature is its suite of special effects you can use to make the slides’ content and graphics more engaging. The app also lets you animate the images and insert video and audio features into the slides. 

Visme integrates with a whole host of other platforms and apps. These integration options are largely designed to let you import content seamlessly into Visme. For example, you have the option of importing your PowerPoint files into Visme, enhancing them there, and exporting them back in the .ppt format if you like. That said, Visme does not work as an extension in popular slide makers, like Google Slides or PowerPoint. 

You have three main pricing options with Visme. The Basic plan is free, but you’re limited in access to collaboration tools, assets, interactive, and AI features. The more comprehensive Starter plan costs $12.25 per month (billed annually), and equips you with Visme’s more premium tools. Finally, the Pro team plan sets you back $79/month for a team of 5 and lets you use Visme’s entire suite of interactivity and collaboration functions.     

Here are a few vital pros and cons if you need help deciding whether Visme is right for you: 

• Vast selection of special effects 
• Ability to animate graphics on the slides 
• Simple file movement between different web-based apps
• Free plan available 
• Free plans extremely limiting 
• No direct integration with Google or Microsoft slide tools 

5. Powtoon — Best for slides with animation

• Templates with configurable graphics and animation
• Customizable fonts, colors, and logos
• Access to stock images, videos, and soundtracks 
• Lite plan: $50/month ($15/month when billed annually) 
• Professional plan: $190/month ($40/month when billed annually) 
• Agency: $117/month (annual billing only) 

Powtoon is a visual web-based content creation platform with tools for making videos, animations, and presentations. The app’s presentation function lets you build slides using professional templates, in which you’re free to customize the fonts, colors, logos, and graphics. You can even animate the graphics and build custom avatars to present on your behalf — it’s one of Powtoon’s unique selling features. 

Powtoon’s suite of slide tools includes a database of royalty-free stock images, video footage, and music. You can use all of these assets in your slides, or upload your own as you see fit. However, how much of these shiny tools you can use in your slide decks depends on the chosen plan. 

There are three pricing plans available, and the discrepancy between monthly and annual payments is striking. Most presentation sites charge a few dollars more if you opt for monthly instead of annual billing, but Powtoon’s monthly prices easily triple and quadruple. For example, the Lite plan costs $15/month with annual billing, but $50 if you wish to pay every month instead. You get very basic features with this plan, especially as far as animation and interactivity are concerned. Likewise, the Professional plan jumps from $40 to $190 if you choose monthly payments. You get a bit more for your buck, but some rudimentary features are still absent (like font uploads). Meanwhile, the Agency plan costs a whopping $1400 annually (no monthly option), and this plan gets you all of the app’s bells and whistles. 

Not sure if investing in a product like Powtoon is worth it? Consider its pros and cons below: 

• Comprehensive animation and video creation features 
• Graphic and audio assets available with subscription 
• Fonts and logos can be uploaded
• Most customization, animation, and AI features only come with the expensive Agency package
• Monthly payment options are not reasonable 

6. Haiku Deck — Best site for image editing options 

• Minimalistic interface 
• Graphic design tools for improving slide aesthetics 
• Pre-loaded templates and image assets 
• Cloud-based file sharing for team collaboration 
• AI presentation builder (Haiku Deck Zuru)
• Pro plan: $9.99 per month billed annually, or $19.99 monthly
• Premium plan: $29.99 per month, billed annually

Haiku Deck is a web, desktop, and mobile-based presentation builder with a significant focus on design aesthetics. The app’s design tools allow you to refine the graphics in the preloaded templates and images you’re using in the slides. You can source the images right from Haiku’s repository, which boasts over 40 million assets. 

To help you create your slide decks, Haiku offers its AI assistant. The AI feature can create new presentations from your outline, or enhance your existing drafts. Since the AI learns from other Haiku users, its algorithms are now trained to outfit slides with contextually relevant imagery and graphics.    

Haiku Deck’s pricing has two tiers: Pro and Premium. The Pro plan costs $9.99/month when billed annually and affords full access to the slide creation tools. Meanwhile, the Premium plan will set you back $29.99/month (again, billed annually), and equips you with features such as analytics, live web tracking, and priority support. 

Here’s a summary of Haiku Deck’s most prominent pros and cons: 

• Visually appealing slides 
• Large database of graphic assets 
• Advanced tools for editing images 
• Capable AI-powered slide builder
• No free plan
• No integration with Google Slides or Microsoft PowerPoint 

7. Zoho Show — Best presentation site for budget-minded users  

• Clean interface with tools changing depending on the task 
• Library for templates, slides, and fonts to facilitate team collaboration 
• Over 100 templates 
• Imports/exports PowerPoint files 
• Presentations can be controlled from smartphone or smart watch
• For individuals: Free
• Professional Plan: $2.50/month and up (billed annually)
• With Zoho Workplace Standard: $3.00/month (billed annually) 

Zoho is a web-based suite of business tools, and Zoho Show is its slide creation app. Zoho Show is a straightforward, inexpensive, yet fully functional slide maker that offers most of the same features you’ll get from pricier presentation sites. You can build your decks using over 100 preloaded templates, work on PowerPoint presentations before exporting them to their original file format, and run your slideshow from a smart device. Show’s most unique feature is its clean, contextual interface that only displays tools that are relevant to your current task (whether that’s handy or limiting depends on your preferences). 

Zoho Show’s pricing has three tiers. First, there’s the Free plan. This package lets you build basic presentations, but you miss out on key collaboration features and have limited access to graphic assets. Next, you get the more comprehensive Professional Plan, which costs $2.50; you must sign up for Zoho WorkDrive and have a team of 3 people to get this plan. Finally, you can get the entire Zoho Workplace suite for $3/month — this option unlocks the full functionality of the Show app and lets you use other Zoho tools, such as their Office Suite, Mail, and Workdrive. 

Have a look at Zoho Show’s pros and cons below to see if this presentation website is right for you: 

• Interface automatically shows tools relevant to the task
• Ability to add custom fonts and embed files into slides
• Templates, graphic assets, and collaboration tools included
• Supports PowerPoint file formats 
• Subscription to Zoho Workdrive or Workplace required to access paid plan — unnecessary if all you need is a presentation tool
• Some plans require a minimum of 3 users 
• Free individual plan limits use of graphic assets, templates, and collaboration tools 
• No direct integration with Google Slides 

8. Pitch — Best presentation site for use in business and sales 

• Lets you build presentations with AI, from a template, or from scratch 
• Supports custom fonts and colors 
• Provides team collaboration tools 
• Allows you to embed presentations on the web 
• Offers engagement analytics tools 
• Pro plan: $25/month
• Business: $100/month 

Pitch is a web-based presentation maker designed primarily for business use. The app helps streamline slide deck creation with its AI tool, which generates a first draft based on your prompts and leaves your team with the task of refining the slides to your liking. The slides have shareable links, so your entire team can collaborate on the slide deck. You can even invite consultants from outside your workplace to edit the presentations. 

Once your slide deck is complete, Pitch allows you to embed it on the web in your CMS — much like you’d do with a YouTube video. And to give you a feel for how audiences engage with your presentation, Pitch equips you with engagement and analytics performance tools.  

There are three pricing options with Pitch. The free plan comes with all the presentation creation functions, but you get no tracking and limited collaboration tools. The Pro plan costs $25/month (or $22 per month when billed annually), and gives you more freedom to use Pitch in a team environment. Finally, the Business plan costs $100/month (or $85/month with yearly billing) and gives you access to the full suite of features. 

Can’t decide if Pitch is the best presentation website for your team? Have a look at its most vital pros and cons: 

• AI slide creation feature 
• Performance analytics tools 
• Integration with various productivity and collaboration apps
• Media asset library 
• Engagement tracking only available in paid plans
• No integration with Google Slides or Microsoft 365

9. Beautiful.ai — Best site for no-frills AI-generated presentations

• AI-powered presentation maker 
• Slide creation from user’s prompts 
• Automated slide formatting 
• File sharing within the team (requires Team Plan) 
• Graphic assets database 
• Pro: $144 per year  
• Team: $40/month per user with annual billing ($50 with monthly billing)
• Enterprise: Pricing available on request 

Beautiful.ai is an AI-powered presentation builder that leverages full automation to make slide creation quick and easy. All you need to do is enter a prompt for your slide deck, and beautiful.ai will generate your first draft. These AI-generated drafts are quite simplistic in terms of both content and graphics, but they serve as a good starting point. Moreover, beautiful.ai’s presentations are formatted consistently, which should save you time as you edit each slide. 

You get three pricing options with beautiful.ai — Pro, Team, and Enterprise. The Pro package is meant for individual use, and costs $144 per year (there’s no way to pay monthly). The plan equips you with the AI slide maker but limits your use of assets and team collaboration features. The Pro plan costs $50/month for each user, or $480 annual for each license you purchase. This plan affords access to more customization and teamwork functions and lets you use graphic assets. Finally, the Enterprise plan includes all the features of the Pro plan, but with more dedicated training and support for your team. You’d have to reach out to beautiful.ai’s sales team to get a quote for the Enterprise plan. 

Beautiful.ai helps create slides quickly and with little skill. However, if you’re not sure this app is right for you, consider its most vital pros and cons below. 

• Quick way to create and format slides
• Inexpensive plan for personal use
• Elegant slide templates
• No integration with Google Slides or Microsoft 365 
• Slide content is very basic 
• Limited customization and branding options 

10. Google Slides — Best for Google Workspace Users With Basic Presentation Needs 

• Basic presentation creation tool 
• Limited selection of templates, fonts, and colors 
• Supports import/export of PowerPoint files 
• Allows collaboration within the Google Workspace
• Free with a Google account 

Slides is the web-based presentation tool you get with your Google account. This rudimentary app features a limited library of templates, fonts, and colors, along with a basic suite of tools for formatting the text and graphics in your slides. You can insert your own image, video, and audio files into the slides, but there is no access to a library of royalty-free assets. 

Despite its functional constraints, Google Slides is a useful app because it lets teams using Google Workspace collaborate easily on presentations. To get the most of Slides, though, you need to boost its functionality with a suitable extension. Google Gemini now works as an extension within the app, but for the $30 it costs you, the output is disappointing. All Gemini knows does is generate simple, low-quality images; it won’t help you produce, format, or edit presentations. 

In contrast, an app like Plus AI leverages artificial intelligence algorithms to give Google Slides powers it lacks on its own. By using the Plus AI extension, you can create entire Slides presentations from a single prompt, automate slide editing and formatting, and access a rich library of templates and ready-made slide decks. Meanwhile, Plus AI’s customization features help you brand your presentations with custom fonts, colors, and your company logo. 

Not sure if Google’s slide creation tool is right for you? Have a look at its pros and cons below. 

• Allows collaboration in the Google Workspace 
• Compatible with PowerPoint files 
• Supports AI-powered slide-creation extensions, such as Plus AI
• Free to use with a Google account 
• Limited capabilities without third-party apps 
• No library with image, video, or audio assets

11. Microsoft PowerPoint — Best For Highly Skilled Presentation Designers 

• Vast library of slide themes, variants, and layouts 
• Database of stock images and videos 
• Massive array of slide editing, formatting, and customization tools 
• Supports collaboration in the Microsoft 365 ecosystem 
• As a standalone product: $159.99 (one-time fee) 
• With Microsoft 365 apps, for home use: $6.99-$9.99/month 
• With Microsoft 365 apps, for business use: $6.00-22.00/user/month 

PowerPoint is one of the world’s oldest presentation builders that’s been part of Microsoft’s arsenal since the early 1990s. To this day, PowerPoint has been the most commonly used presentation app. But there’s a reason we’ve ranked it last on our list. Buoyed by its popularity, PowerPoint hasn’t evolved much over time; you won’t get anything beyond the most basic and uninspired presentations out of it unless you’re an advanced user with lots of time on your hands. 

The app’s user interface immediately overwhelms you with options and settings. Some of these seem similar in how they function, and you won’t know which tool to use until you’ve experimented with them all. Apart from the cluttered interface, PowerPoint disappoints with its simplistic selection of templates and designs. 

You can use Microsoft’s Copilot to forgo the tedious task of creating your own PowerPoint presentation, but beware: like Gemini, Copilot is still limited in its slide-making abilities. You can get it to create a slide deck from a single prompt, but the output will feature basic and repetitive along with lifeless images. 

PowerPoint’s pricing is a bit convoluted at a glance — you get different options whether you want the standalone product ($159.99) or the entire Microsoft 365 suite. If you choose the latter, the Home options range in price between $6.99 and $9.99 per month, while the Business plans cost between $6.00 and $22.00 per month per user. 

We don’t believe that PowerPoint is worth your time considering the vast selection of more powerful and user-friendly presentation apps on the market. However, you can review the app’s pros and cons below and decide for yourself. 

• Massive selection of design and customization tools 
• Integrates with Microsoft Copilot 
• Lets team members using Microsoft 365 work on the same presentation simultaneously  
• Overwhelming user interface 
• Very basic templates and designs
• Creating professional presentations is a challenge for novice users
• AI assistant cannot produce elegant, content-rich slide decks 

How we ranked the best presentation sites 

To make your selection process simple and effective, we ranked the best presentation websites based on these vital criteria: 

• Functionality
• Level of AI sophistication
• Ease of use
• Collaboration options

Integration with popular slide creation tools 

Value for money, functionality .

The best presentation sites are loaded with handy functions that enable you to make visually appealing, info-rich, and engaging presentations with little effort and minimal editing. These include customization tools, templates, image assets, and graphics refinement features. 

Level of AI sophistication 

AI technology is at the forefront of slide makers’ drive to create the best product for their clients. AI-powered presentation sites save you from spending long hours on writing content, digging up graphics, and then formatting every slide — AI handles these tasks for you. But not all AI slide creators are made equal. Some leave you with rudimentary decks that feature repetitive content and unrelated imagery. Others give you a solid starting point for an informative and captivating presentation. 

Ease of use 

The best presentation sites greet you with an intuitive and uncluttered interface that takes you minutes (if not seconds) to master. But usability goes beyond navigating the UI. That’s why we also assess the simplicity with which you can actually produce presentations. Simply put, how easy is it to create and edit slides? Do you need advanced design skills to manipulate the graphics and give the slide deck your desired aesthetic ? The best slide makers take these questions into account, so that their product makes presentations a breeze. You worry about the content, and let the app do the rest. 

Collaboration options 

High-quality presentation apps allow team members to create, edit, and give feedback on presentations remotely. That’s because today’s business needs, along with hybrid work arrangements, mean that more and more teams are forced to collaborate electronically. Features such as cloud-based file sharing and integration with communication platforms help different members of your team work on the presentation from wherever they are. 

Google Slides and Microsoft PowerPoint are the most commonly used presentation programs in the world. These two giants are the natural, go-to option for slide creation in the corporate, educational, and institutional world. Any presentation app that’s worth its salt should integrate with at least one of these tools. At the very least, a quality independent slide app should be able to import and export files that can be used in Google Slides or PowerPoint. 

The best presentation apps are usually not free, but the money you pay for them should be worth the features and benefits you get in return. That’s why we’ve evaluated each of the slide makers above based on the balance between their price point and their offerings. 

How to choose the best presentation website for your needs? 

You can’t really go wrong by opting for any of the 10 presentation sites above; however, to get a tool that’s tailored to your use-case, you’ll have to do a bit more research and analysis. The four steps below should help you zero in on the optimal presentation maker for your needs.   

• Consider the purpose of the presentation. Some slide tools cater to sales teams (think Pitch), others to graphic-minded users (Haiku Deck comes to mind), while others, like Plus AI, are excellent all-rounders. 
• Decide on the level of customization you need. How concerned are you with personalizing and branding your slide decks? If a generic, templated presentation is all you need for a school project, investing in a feature-rich, customizable tool may be overkill. But if you need your slide decks to feature custom colors, fonts, and convey your brand identity, opt for a tool (and pricing package) that has this functionality. 
• Decide if you want AI help. Unless you’re a skilled designer with a passion for creating and formatting slides, AI can be incredibly useful. Consider this: would you rather spend hours on refining your slides and ensuring consistency, or have the AI tool produce a uniformly formatted first draft? Check out the best AI presentation makers here.
• Factor in your budget. Most presentation sites have similar pricing, with monthly plans ranging between $0 and $40. However, some charge more — much more. Of course, the higher price points generally translate into richer offerings that may include other apps for visual content creation. Consider whether you need these extras or if a capable slide creation tool will suffice. 

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How to make your branding presentation a success

Get your team on prezi – watch this on demand video.

Anete Ezera March 30, 2024

For all brands, whether established or new, pitching your identity and intentions as a brand should be an important part of presentations. But, it’s not always easy to showcase your brand in the way you envision. This is why knowing how to create the perfect branding deck is important. With Prezi, merging your ideas into a branding presentation has never been easier. Read on to learn more about what a branding deck is and get the knowledge you need to showcase your brand in the right way. 

What is a branding presentation? 

People use branding presentations for several reasons. They can be used to introduce a brand and explain their values and business strategy. They’re also used to brief marketing teams or partners or align internal teams with the brand’s direction. They can be useful for all brands, from newly established to global companies. 

A branding presentation will usually consist of: 

• Brand overview;
• Detailed information about the brand’s target market;
• How the brand positions itself in the market;
• Showcase of the brand’s visual elements (logo, color palette, imagery);
• Explanation of the brand’s communication style (voice, tone);
• Examples of how the brand identity is applied across various mediums;
• Brand guidelines and standards.

Examples of branding presentations

We’ve put together some examples of branding presentations that were created using Prezi. 

Personal branding presentation 

The following example is a personal branding presentation, which uses the same principles as a normal branding presentation. Only, the brand you’re selling is yourself. This presentation is created by the help of Prezi AI , and you can reuse this presentation example and fill in the placeholders with your own information. You can showcase your strengths, values, and goals, and add a personal touch to make it authentically yours. Or, you can also use Prezi AI to create a presentation like this in minutes or even seconds.

Fashion branding presentation 

The following branding presentation could be used for a fashion brand. The presentation design, created using Prezi AI , matches the aesthetic appeal a fashion brand might want to use. This is a good example of storytelling as the presentation moves through each point telling the audience about the brand and what their intentions are. The fashion brand presentation also explores its identity and heritage, which is a great way to connect with the audience on a personal level. You can simply reuse this presentation, add your content and personal touch, and present it right away.

Grammarly brand presentation 

This presentation on Grammarly is a great example of staying consistent and true to your brand. When you look at the overall theme of the presentation, such as the colors and fonts used, you can see that the brand identity is solid all the way through. This is a great way of sharing what you envision your brand to look like with the audience. 

8 Tips to help you create the best branding presentation

Now we know what a branding presentation should consist of, let’s look at some tips to help you in the creation process. 

Start with a strong story 

In order to captivate your audience from the beginning, you need to come up with a story that captures your brand’s mission, vision, and values. A storytelling approach helps to engage your audience emotionally and intellectually, making your brand’s purpose and direction clear from the outset. 

Know your audience 

Think about who you’re presenting to, as this will help you highlight the more relevant aspects of your brand. Whether you’re presenting to clients, stakeholders, or internal teams, tailor your branding presentation to the specific interests and expectations of your audience. 

Highlight the unique value proposition 

In order for people to take your brand seriously, you should talk about what sets you apart from your competitors. Think about the unique benefits your brand offers compared to similar brands, and highlight these points. You should make your unique value proposition the main focus of your presentation to showcase why your brand matters. 

Use interesting visuals 

Another great way to grab your audience’s attention is to make your branding presentation look visually interesting. You should include your brand logo and color scheme throughout to reinforce who you are. When it comes to including imagery, it’s important to choose images that correlate with your message, and they should be relevant to the information on your presentation slides. When used in the right way, visuals can be really good at strengthening the points you’re making. 

Examples of your brand in action 

The best way to get people on board with your brand is to make them believe in it. The best way to do this is to show them your brand in action. This could be from brand packaging and advertising examples to displaying your digital presence. By showing how your branding is applied in real-world circumstances, you’re bringing your brand to life, rather than just talking about it. 

Be concise and focused

Your audience is going to soak in information better if you keep your presentation clear and to the point. Think about the key points you want to make, and stick to them. You could use each slide of your branding presentation to make one key point, this way you’re not overloading each slide with too much information, which can be confusing. When thinking about how you want your presentation to look, avoid cramming your slides with too much text and too many visual elements. Your message will come across much clearer if you keep it simple. 

Interactive elements 

This is an aspect that can really boost your presentation and make it less boring. For branding presentations, you might want to include interactive elements like a live demonstration or an interactive session where the audience can experience your products or platform firsthand. Another idea might be to encourage your audience to participate in discussions, like sharing their experiences or expectations of your product or service. For virtual branding presentations, use Live Prezi to take interactivity to the next level. With Live Prezi, you can create an interactive presentation experience in real-time. Simply set up your link and share it with anyone, anywhere. Up to 100 participants can join your Live Prezi session and follow along as you guide them through your compelling content.

End with a clear call to action 

It’s important that you make it clear to your audience what action you need them to take following your presentation. This might be seeking approval or feedback, or a specific, unique action you require from your branding presentation. Either way, you should be clear about the next steps you want the audience to take following your presentation. 

Pitfalls to avoid 

We’ve already discussed things that you should consider when creating your branding deck, now let’s look at some mistakes you should avoid. 

Too much information 

A common mistake when making branding presentations is putting too much information onto the slides. Overloading slides in this way is going to be distracting for your audience. Try using bullet points to make each point clear and use visuals that complement your spoken words. With Prezi’s AI text editing tool , you can easily modify your text to match your desired outcome in seconds. Make text longer, shorter, or create a concise and engaging list.

Inconsistency 

When you use a mixture of styles, fonts and colors throughout your branding presentation, it screams amateur. You should make sure the whole thing looks in alignment with your brand and stays consistent for the whole presentation. Staying constant with the visual aspect helps to paint a picture of what your brand looks like. To feel more confident in your design choices, use Prezi’s AI presentation maker – it’ll suggest matching color schemes, layouts, and more, to match your topic and style.

Underestimating your audience’s knowledge 

Assuming your audience knows too little or too much can cause confusion. Make your presentation just right for what they know about your brand and the field it’s in. Give them new things to learn without making it too simple.

Skipping your brand’s story

People tend to resonate with stories and purposes. Failing to talk about who you are as a brand and what you stand for can cause your audience to disconnect. You should make it a personal branding presentation that mentions your values and intentions. 

Failure to mention competitors

It’s important to let your audience know where your brand sits in the market. When you fail to discuss your competitors, your audience may deem this ignorant or naive. The purpose of mentioning your competitors is to show how your brand can outshine them and what values you have to offer that they don’t. Without this, your audience will be left with questions about your brand’s uniqueness and whether you’ll fit in the market. 

Forgetting to proofread 

If your presentation contains typos, spelling mistakes, or inaccuracies, you may come across as unprofessional and questions about your brand’s credibility may arise. Remember, branding presentations are all about giving off a good first impression, so make sure you’ve checked each slide properly before your big moment arrives. 

Don’t rely too heavily on text

When the screen is crammed with text, it can make your branding presentation look dull and make it harder for your audience to follow. By using visuals to explain your points instead of lots of text, the audience can process your message much faster. After all, you’re going to be the voice of the brand, so stick to a few bullet points and elaborate with speech. 

Not preparing for questions 

Your audience is bound to have questions about your brand and goals, and how you plan on reaching these goals. Since there’s no way of knowing what questions will be thrown at you, it’s a good idea to prepare beforehand. 

Prezi’s role in your branding presentation 

Prezi is a presentation tool that’s different from any other. It lets you share ideas in a way that’s interesting, by moving around a single space, letting you zoom in and out of sections to show off your points. There’s no longer a need for boring, traditional slide-based presentations because Prezi allows us to share our thoughts in a more dynamic way that lets us bring our audience on a journey with us. 

Prezi is particularly useful for creating branding presentations because you can share your brand’s story and identity in a new and exciting way that sticks with your audience. Let’s look at some of Prezi’s features that would be great for creating your branding presentation. 

Brand kits 

We know how important it is that things stay consistent when it comes to branding presentations. This is why Prezi has created the Brand Kit feature, where you can include your brand’s color palette, logo, fonts, and style so that every time you need it, you have a pre-set branding presentation template. This way, you can save time whenever you need to create a presentation based on your brand, and you know it’s going to align with your brand’s identity every time. 

Integration features 

When it comes to presenting your branding deck virtually, Prezi has all the tools you need to succeed. You can connect and engage with hybrid teams in real-time using Prezi Video , making your meetings more exciting and engaging. You can show your branding content at the same time as showing your face, so you can still present just like you would in a conference room. 

Open canvas 

Prezi’s open canvas feature allows you to move freely from one point to the next. It takes away the restrictions that come with slide by slide-based presentations. This is ideal for when you’re telling your brand’s story, as you can zoom in on certain key points and then back out to the bigger picture. It’s also easier to go back and forth between points which might be useful when faced with questions about your brand. 

Professionally designed templates 

For those who don’t want to start with a blank page, having a fully prepared template can be a huge help. With Prezi, you can choose from a great range of templates . No matter what industry you’re starting out in, you can find a template that can serve as the building ground for your branding presentation. Prezi templates are customizable, so you can integrate parts of your brand as you go along the creation process. 

Images and icons 

Prezi has countless icons and images you can choose from to help you create the perfect visuals. Branding presentations are all about telling a story, and with Prezi, your options are endless when it comes to selecting the perfect visuals to complement your narrative. Having a great range of images and icons to choose from all in the same place makes the creation process much simpler, saving you time for more important aspects of your brand. 

AI text editing tool 

When it comes to forming the right words, we can help. Our AI feature can edit your work or offer suggestions, such as correcting spelling mistakes or grammatical errors. Prezi’s AI text editing tool can also shorten or lengthen text, as well as restructure it, such as changing paragraphs to readable bullet points. This is a really important feature when it comes to making a branding presentation, as easily readable slides are a crucial part of it. 

Collaborate easily 

Working together to create the best branding presentation is easy with Prezi. You and your team can work remotely on the presentation and communicate ideas and feedback using the comment feature. You can comment on each frame, so you and your team can be sure that every part of the presentation is up to scratch, working together from anywhere in the world. 

Why every branding presentation needs AI 

At Prezi, we’re always striving to provide the best presentation creation experience – that’s why we’re elevating it with advanced AI features. There are so many benefits of using AI to assist in the creation process of your branding presentation. Let’s look at a few of these advantages: 

Save time with automatic design and content: AI quickly creates designs and content, cutting down the time you spend on making presentations. For those using Prezi, this means extra time to improve your story. 

Brings new ideas: AI can come up with new designs and content ideas that you might not have thought of yourself. 

Keep things consistent: Many AI tools can help you stick to the same theme throughout your branding presentation, such as, colors and fonts. 

Easy updates and changes: With AI, making changes and improvements to your presentations is a lot easier. Take the Prezi AI text editing tool for example, which makes suggestions to make your content even better. 

A new beginning for branding presentations 

Whether you’re launching a new brand or whether you’re an established brand taking on a new venture, branding presentations can be the make or break for you. This is why it’s so important to make a good, strong impression on your audience. By following the tips we’ve mentioned in this article, you can maximize your chances of making a showstopping branding presentation that leaves your audience invested. 

By using Prezi to make your presentation, you’re not only equipped with features like pre-designed templates , but you also have the advantage of AI-powered design tools . It’s clear that features like the AI presentation creator and AI text editing tool have changed the way we create presentations. Gone are the days of worrying about what to say and when, because with Prezi, you know that each slide is going to have the perfect balance between text and visuals, captivating your audience.  

And, not only is the creation process a lot easier with Prezi, but it’s quicker too. This is a great perk for brand owners, as we know there’s much more to launching a brand than making presentations. The assistance of Prezi means you now have more time to spend on important tasks. So, for your next branding presentation, partner with Prezi and reap the benefits of amazing design features and AI-powered presentation tools. 

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Microsoft 365 Life Hacks > Presentations > How to create an educational presentation

How to create an educational presentation

Using presentations can be an effective way to teach lessons and ensure that your audience can retain new facts. With visual aids, video and animated clips, and even interactive quizzes, you can use presentation software like Microsoft PowerPoint to dazzle your students.

The advantages of PowerPoint presentations in education

Students have different learning styles : some are visual learners, who retain images and videos more effectively than speech. Some take to audio and sound more easily. Others prefer to interact with their lessons—which usually refers to holding physical objects but can also be directly related to guessing answers and responding to questions.

Fortunately, PowerPoint’s versatility means that it can appeal to all of these diverse learning styles. You can embed multimedia elements such as videos, audio clips, and interactive graphics, creating a multi-sensory experience. PowerPoint can also be helpful when considering any visual impairments that your audience members may have so that you can present with different forms of media to cater to all learning styles.

Tell your story with captivating presentations

Powerpoint empowers you to develop well-designed content across all your devices

Before diving into PowerPoint, consider the following factors to help your audience retain as much information as possible:

• Define lesson objectives: Set a goal for what kind of lesson you want to impart to your audience. What do you want students to learn? You can answer this question by outlining your lesson objectives and clearly defining your goals, which will also guide the structure and content of your presentation.
• Organize your content: Divide your lesson into key points and organize them into a logical sequence that builds in complexity. Start with basic points or even a review of previous concepts before diving into more intricate or complicated aspects of your lesson. Each point should be presented on a separate slide to maintain clarity and focus.
• Use visuals effectively: Enhance your presentation with relevant visuals such as images, videos, audio clips, or interactive simulations to cater to different learning preferences and keep the presentation engaging. These can convey complex information more efficiently than text alone. At the same time, it can be easy to be carried away by inundating your audience with too many visual elements, so ensuring smooth flow and transitions is key.
• Encourage interaction: Foster active participation by including interactive elements like quizzes, polls, or discussion prompts to prompt student engagement. After you introduce a new concept in your lesson, these interactive elements can reinforce them and make them stick.
• Practice delivery: Public speaking isn’t always easy. One of the most effective ways to sound confident is to practice delivering your presentation before the day of your lesson. Familiarize yourself with the content and also the way that it’s presented: pacing, transitions, and interactive elements. This preparation will boost your confidence, ensure a smooth flow, and help you address any potential challenges during the actual presentation.

Staid lessons can be livened up thanks to the power of presentation! No matter what you’re teaching—the ABCs to a kindergarten class, or nuclear physics to a graduate department—you can check out more tips for effective presenting such as how to create compelling presentation designs , using the 10-20-30 rule for presenting, or discovering the history of PowerPoint .

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Presentation Volume too low

When presenting a PowerPoint presentation with audio, the Teams meeting volume is extremely low. I've checked all the audio settings on my laptop and in Teams. I noticed this when we switched to the updated version of Teams, but that may be a coincidence. I've used 3 different headsets, and they all worked before.

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Hello Bryan N, Thank you for reaching out to the Microsoft Community. My name is Jerry and I'm happy to help. I'm sorry you're experiencing this problem. I understand how important audio can be especially in important Team meetings. If you're experiencing low volume issues when presenting a PowerPoint presentation with audio in Microsoft Teams meetings, here are some steps you can take to troubleshoot and potentially resolve the issue: 1. Check Volume Settings in Teams: During the presentation, click on the ellipsis (...) menu in the meeting controls. Choose "Device settings" and ensure that the correct audio device is selected for both speakers and microphone. Adjust the speaker volume slider to increase the volume if necessary. 2.Adjust System Volume: Check the volume settings on your computer's operating system (e.g., Windows or macOS). Ensure that the system volume is turned up and not muted. You can adjust the volume using the volume controls on your keyboard or by accessing the system volume settings. 3.Update Audio Drivers: Ensure that your computer's audio drivers are up to date. Outdated or corrupted audio drivers can sometimes cause issues with volume levels. Visit the website of your computer's manufacturer or the audio device manufacturer to download and install the latest audio drivers for your system. 4. Check PowerPoint Audio Settings: Open your PowerPoint presentation and navigate to the slide with audio. Click on the audio icon to select it, then go to the "Playback" tab on the PowerPoint ribbon. Ensure that the "Volume" slider is set to an appropriate level. You can adjust it higher if necessary. 5. Test with Different Headsets: Since you've already tried multiple headsets, it's less likely that the issue is with the headset itself. However, if possible, test with additional headsets to see if the problem persists. Revert to Previous Teams Version (if applicable): If the issue persists after trying the above steps, consider reaching out to Microsoft Teams support or your organization's IT support team for further assistance. They may be able to provide additional troubleshooting steps or escalate the issue if necessary. By following these steps, you should be able to troubleshoot and resolve the low volume issue when presenting PowerPoint presentations with audio in Microsoft Teams meetings Please let me know if these steps do not resolve your issue, I'm here to help Regards, Jerry.

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‘A Fantastic Opportunity’: Poole Student’s Presentation Dazzles Business Leaders

Senior Parker Steele demonstrates a bot he learned about in a Poole College accounting information systems class, bringing real-world insights from the classroom to the business community.

Parker Steele knew he’d have real-world opportunities as a Poole College student. But he may not have guessed that a single event would deliver such a high-impact experience for him.

That’s what happened recently when the dual-degree accounting and information technology student demonstrated a bot developed for the purchase-to-pay process he learned about in a class taught by Poole accounting professor Marianne Bradford .

Steele made his presentation — live — to a group of about 130 business executives at NC State and then answered technical questions.

The overall audience takeaway? Wow.

“He did such an amazing job with everything that he ended up getting several people wanting to hire him right on the spot. I was told over and over how great he did and how impressed they were with our program,” Bradford says.

Steele spent valuable time networking with the business leaders the night before the event and the next day at lunch.

He presented at a meeting of the Carolinas chapter of the Americas’ SAP Users’ Group, a network related to Systems Applications and Products (SAP) enterprise resources planning (ERP) software. Companies use the SAP centralized system to enable all departments to access and share the same information.

At the meeting, Steele demonstrated the bot he and his classmates tested last fall in Bradford’s course, ERP Systems, Implementation, Risk and Analytics. The class was the first to use robotic process automation (RPA) with business automation platform UiPath’s software to create a purchase order in SAP.

Explaining the bot to a packed room of executives “was nerve-racking, to say the least, but was a fantastic opportunity,” Steele says. “I am thankful to the Poole College of Management and its faculty for giving students exposure to opportunities like this.”

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