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How To Start A Personal Statement: Tips & Examples

  • Published January 20, 2023

good opening sentence for a personal statement

Table of Contents

We’re regularly asked the question “ how to start a personal statement ”? It’s a challenging task for anybody but worry not as we’re here to help guide you through the process. 

The introduction is the first thing the admissions committee will read. That’s why the first sentence of a personal statement should be a catchy, attention-grabbing hook or story that grabs the reader’s attention and sets up the main point of your essay.

A lacklustre introduction may lose your readers’ interest, preventing them from reading the rest of your personal statement!

But don’t worry, this article will guide you on writing a personal statement introduction, a few examples of opening sentences and how to captivate the admissions tutors. Without further ado, let’s get started.

Top Tip: Leave Your Introduction For Last

You know what they say, the hardest thing to do is  start . So skip the introduction for now and focus on the main body of your personal statement. If you’re not sure what your main content should be, read out how to write a personal statement guide.

After nailing down the main points, you’ll have a concrete idea of how your introduction can captivate the reader and stay relevant to the bulk of the writing. Go ahead and work on the rest of your personal statement.

Come back when you’re finished! And if you’re worried about your conclusion then check out our advice on  personal statement conclusions .

2. Cut To The Chase

You only have  4,000 characters  to sell yourself as an ideal student candidate. Make each character and paragraph count! That means forget about flowery words and directionless statements. When you start your personal statement, explain your motivations for choosing your course in one or two sentences.

Although you will discuss this in-depth in the main body of content, capturing your reader’s attention with a quick overview of why you’re enthusiastic about your chosen course is crucial. That’s why capturing the reader’s attention by jumping straight to the point is key to starting a personal statement.

how to write a personal statement introductions

3. Be Specific

Never give vague details when expressing why you want to pursue your course. “I always wanted to be an engineer since I was a kid,” or “I want to become a doctor because I enjoy science” isn’t advised. 

On that note, if you’re applying to medicine refer to our guide on  how to write a medical personal statement . We suggest being more specific than that, and you can include your academic achievements too. Here are a few suggestions that may help you:

  • You witnessed an inspirational figure in your life solve a massive problem with a specific skill set (doctor, engineer, etc.)
  • While you were at a charity event, you encountered a problem that kept people in deprivation. By pursuing this course, you’re a part of the solution.
  • You’re good at, and you enjoy a specific skill set. The course you’re eyeing puts great emphasis on this particular skill.
  • There was a moment in your life when you succeeded in solving a problem. You felt significant by doing so, and you want to keep doing that for the rest of your life (teaching poor children how to read)
  • You watched a movie or read a book that ignited your passion for the course. After doing volunteer work or part-time employment related to your course, you’re determined to pursue it.

Craft a sentence or two that encapsulates the core of your “why.” Do this, and your reader will want to read more!

4. Demonstrate Knowledge In Your Chosen Course

An essential element of starting a personal statement is to express why you’re enthusiastic about taking your chosen course. You need to demonstrate that you’re aware of what you’re getting yourself into in the process. Answer any of these prompt questions for inspiration:

  • What do you find interesting about the course?
  • How do you believe the course will help you achieve your goals?
  • How will you use your chosen course to contribute to society?
  • What hurdles do you expect to encounter, and how will you handle them?

Decide which of these questions fits best into the main content of your  personal statement . Write your answer in a sentence or two, weave them into your application essay and think about the help you received from your tutors in the past.

5. Ditch The “Since I Was A Child” Line

We’re often asked  what not to put in a personal statement  and “Since I was a child” is a cliche statement that gets thrown around haphazardly. How many students have said this at least once in their personal statements?

Recalling your childhood passions is a weak “why” for pursuing your course. Why? Because the admissions committee is looking for a relevant and up-to-date reason.

When you were little, you had zero knowledge and little enthusiasm to become successful in your field. You had no idea what skillsets you needed or what other options were available to you.

But if you were to cite a recent event in your life that supports your determination to pursue your course, that screams “educated choice” right there. And  that  is what the admission committee is looking for after reading hundreds, if not thousands of introductions.

6. Brainstorm Several Versions Of Your Opening Lines

The desire to get it right the first time paralyses you from starting. So permit yourself to write freely. Write as many versions of your opening lines as possible.

Don’t worry about the grammar, spelling, or character count just yet. Type everything that goes off the top of your head. When you’re done, take a look at your list.

Cross out the ones you dislike, and encircle the ones you think have potential. Then start piecing the puzzle pieces together to check out if the intro lines fit with the rest of your personal statement. 

If you’ve found three potential opening statements, try reading them aloud together with the rest of your personal statement. Do they flow seamlessly into one another? Make the necessary adjustments. Play around with it until you feel you’ve hit the spot.

7. Make Your Opening Statement Error Free

Your opening statement is your hook line. Spelling or grammatical errors at the start discourage your reader from reading further. If you have errors at the beginning, you’ll most likely have them in your main content!

So make sure your English is simple, flawless, and straightforward. Run your personal statement through a tool like Grammarly to weed out most of the errors.

The Hemingway app is also a helpful tool for checking for passive voice and other writing problems. Take advantage of writing assistant tools, especially if you’re a non-native English writer.

8. Read Examples Of Personal Statements

Read as many personal statement examples as you can. Any that captivated you, keep them in your notes. Figure out  why  these statements stood out to you compared to the others. What elements can you place in  your  personal statement?

When reading personal statements that put you off, find out why. What characteristics do they have that elicit a negative reaction from you? List them down, and make sure you avoid them.

After this exercise, you should have a few more ideas about your personal statement introduction.

9. Ask For Feedback

Never underestimate what feedback can give you. Ask your family, friends, and acquaintances about your opening statement. Does your personality shine through? Is it straight to the point? Does it flow smoothly with the main content of your personal statement?

Listen to what they have to say. Jot down important points. You’ll need their feedback to get a second opinion on whether it works for you or not.

10. Give Yourself Time

Your chosen career depends on your college education. And a first crucial step is to convince the admission committee you’re worth accepting into your university. You have to give your personal statement your best shot. Give yourself enough time to brainstorm and think everything over.

You can’t finish a complete,  well-written personal statement  in a week. Much less overnight!

So make sure you set aside enough time to put your best foot forward. After finishing a complete draft of your personal statement, put it down. Forget about it for a few days. Then come back and reread it.

With a fresh set of eyes, you’ll notice details you may not have seen before! Revise as much as you need.

Do I Need To Write An Introduction For A Personal Statement?

Yes, we recommend writing an introduction for your personal statement as it provides context to the rest of your writing. The introduction is an opportunity to make a good first impression and capture the university admissions officer’s attention.

What is a good opening sentence for a personal statement?

Here are some examples of a good opening sentence for a captivating introduction. Note how it ties into the university degree almost straight away with first-hand experience:

  • “Growing up in a small town with limited resources sparked my curiosity and drive to pursue higher education and make a positive impact in my community.”
  • “From a young age, I have been fascinated by the intricacies of the human mind and the power of psychology to improve people’s lives.”
  • “As a first-generation college student, I am determined to break barriers and pave the way for future generations through a career in law.”
  • “My passion for sustainable design was ignited by a volunteer trip to a developing country, where I witnessed the devastating effects of environmental degradation firsthand.”
  • “A chance encounter with a blind person and their guide dog inspired me to pursue a career in veterinary medicine, with the goal of improving the lives of animals and their human companions.”

Please do NOT use these in your personal statements, use these to guide you on how you want to start your personal statement.

Can You Open Your Personal Statement With A Quote?

It is a risky move to open your personal statement with a quote and can come across as clichéd or insincere to the university admission officers. However, there are rare occasions when it can work, just make sure the quote relates to your degree and experience you’re writing about.

Get Ready To Write Your Personal Statement

How does one start a captivating personal statement? Take the time to think about what makes an effective introduction.

Read examples of personal statements from other students to glean ideas for how yours might stand out. Once you have read through some good ones, they should be more than just two or three!–look closely at what elements made them so successful. 

Then try applying those same principles on how to start a personal statement! Don’t forget to bookmark this post for future reference.

Related Content

165 work experience ideas for year 12.

good opening sentence for a personal statement

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Exploring the Best Personal Statement Opening Sentence Examples

Table of Contents

A personal statement opener should be powerful and engaging to capture the reader’s attention. It can be tricky to write a statement that conveys your message while staying true to yourself. But with the right approach, you can craft an excellent introduction that will leave a lasting impression.

This article provides effective personal statement opening sentence examples and tips on how to create one tailored to fit your unique experiences and personality. With these tools, you’ll have all you need to write an impactful statement that stands out among other applicants.

Why Is a Personal Statement Opening Sentence Important?

A personal statement starting sentence is vitally important because it sets the tone for the entire piece. It gives the reader a glimpse into who the writer is and why they are writing the statement in the first place. When crafted with care, it can demonstrate the writer’s expertise, showcase their accomplishments, and illustrate their passion for the subject matter. It makes an emotional connection with the audience.

A well-crafted opening sentence conveys emotion, showcases creativity, and utilizes uncommon words to draw readers in and convince them to continue reading. This makes it essential for writers to take time to craft their opening sentences thoughtfully. They must draw upon their experience and knowledge to create something meaningful and powerful that stands out from the competition.

Effective Tips on How to Write a Personal Statement Opener

Below are some valuable tips on how to start writing your personal statement opening sentence and make it effective for the audience:

Take some time to brainstorm ideas and think through the main points you want to include in your personal statement opening sentence. Consider what makes a great opening line that can capture the attention of readers right away.

Be Creative

Create an original and interesting opening sentence by using creative language, vivid imagery, and humor if appropriate. Make sure it stands out from other statements that may be more generic or expected.

Evoke Emotion

Use language that elicits an emotional response from readers and allows them to connect with your story. This will help keep their attention and make them more likely to remember your statement when considering applicants for admission.

Keep It Short

Try not to exceed two sentences, as this can be overwhelming or unappealing to read. Also, check that each sentence contains only one core idea so as not to clutter the content with too much information at once.

Show Your Expertise

Let your experience shine through! Include factual examples demonstrating your knowledge of the subject matter and your expertise level. This will draw the reader in and build trust in your writing ability.

Use uncommon words to stand out from other candidates. Avoid repeating the same words and use varied sentence structures to create a unique and engaging statement.

Stay True to Yourself

Write in your own voice rather than trying to sound perfect or robotic like AI. Using colloquial language and weaving details about yourself can add personality to your writing and make it memorable.

a person sitting in front of a laptop and typing on the keyboard

Personal Statement Opening Sentence Examples

Here’s a list of different personal statement opening sentence examples to inspire you to write one on your own.

Personal Statement Example 1:

Applying to university is an essential step in furthering my education and enriching my career. So I’m thrilled to be submitting this application for consideration as a student on the course.

Personal Statement Example 2:

With over five years of experience, I am confident my qualifications make me a prime candidate for this opportunity at your esteemed university.

Personal Statement Example 3:

I’ve been driven by curiosity and ambition throughout my life, pursuing opportunities to expand my knowledge and grow professionally and personally. Thus, I am making my application for the course an exciting prospect indeed.

Personal Statement Example 4:

Fostering relationships with peers and mentors has always played a significant role in how I approach each challenge. It is no surprise I am looking forward to embracing the unique environment of your university and applying what I know to the course.

Personal Statement Example 5:

From mentorship programs to research initiatives, the opportunities available to students within the program are something I’ve long admired. This is why I’m incredibly enthusiastic about this [program name] and becoming part of such a vibrant academic community.

Personal Statement Example 6:

My relentless ambition to become a successful student has driven me to apply for university in the best way possible. I wish to show my hard work, dedication, and passion for people.

Personal Statement Example 7:

I have honed my skill set through careful study and countless hours of practice. And am now ready to put it to work on a university course that will propel me toward success.

Personal Statement Example 8:

I’m applying for admission into a top-tier university with an unwavering desire to make a difference in this world. I want to gain the knowledge, experience, and qualifications to contribute to the world.

Personal Statement Example 9:

As a passionate individual with strong interpersonal capabilities, I believe I can excel as a student and contribute significantly to any application process.

Personal Statement Example 10:

With an expansive set of academic credentials combined with industry experience, I’m confident I can enhance your university’s student body through my presence.

Personal Statement Example 11:

I have been enamored with the subject of (subject) for years. My experience and expertise allow me to cultivate a deep understanding of its nuances and complexities.

Personal Statement Example 12:

Having already established myself in the industry, I am now looking for an opportunity to use my skills and expertise at a college level.

Personal Statement Example 13:

As I start my studies and gain further qualifications, I want to learn how to apply my knowledge to future work opportunities.

Personal Statement Example 14:

Desiring to unleash my potential and creativity, I seek the opportunity to challenge myself academically while advancing my personal goals through higher education.

Personal Statement Example 15:

Drawing from my past experiences and newfound inspirations, I am excited to begin this new chapter of my life as a student.

Personal Statement Example 16:

I choose to ask myself one vital question. How best can I utilize my years of experience to make the most impact on my intended field of study?

Personal Statement Example 17:

With years of experience behind me, I am ready to take the next step in pursuing my higher education. It will refine my existing skill set and open up new growth opportunities.

Personal Statement Example 18:

Motivated by a passion for learning and driven to succeed, I seek admission to [program name] at your esteemed university. This will help me start on a path toward realizing my highest potential.

Every individual has a varied personality and different intentions for pursuing higher education and their respective career paths.

Knowing what to put in your personal statement and how to craft it can be complicated and overwhelming. This article provides valuable tips and examples for writing effective opening sentences for personal statements that will grab the reader’s attention.

Exploring the Best Personal Statement Opening Sentence Examples

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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How to Write a Personal Statement (with Tips and Examples)

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Hannah Yang

How to write a personal statement

Table of Contents

What is a personal statement, 6 tips on how to write a personal statement, personal statement examples (for college and university), faqs about writing personal statements, conclusion on how to write a personal statement.

How do you tell someone who you are in just a few hundred words?

It’s certainly no easy task, but it’s one almost every college applicant must do. The personal statement is a crucial part of any college or university application.

So, how do you write a compelling personal statement?

In this article, we’ll give you all the tools, tips, and examples you need to write an effective personal statement.

A personal statement is a short essay that reveals something important about who you are. It can talk about your background, your interests, your values, your goals in life, or all of the above.

Personal statements are required by many college admission offices and scholarship selection committees. They’re a key part of your application, alongside your academic transcript, standardized test scores, and extracurricular activities.

The reason application committees ask you to write a personal statement is so they can get to know who you are. 

Some personal statements have specific prompts, such as “Discuss a period of personal growth in your life” or “Tell us about a challenge or failure you’ve faced.” Others are more open-ended with prompts that essentially boil down to “Tell us about yourself.”

No matter what the prompt is, your goal is the same: to make yourself stand out to the selection committee as a strong candidate for their program.

Here are some things a personal statement can be:

It can be funny. If you have a great sense of humor, your personal statement is a great place to let that shine.  

It can be vulnerable. Don’t be afraid to open up about hardships in your life or failures you’ve experienced. Showing vulnerability can make you sound more like a real person rather than just a collection of application materials.  

It can be creative. Candidates have got into top schools with personal statements that take the form of “a day in the life” descriptions, third-person short stories, and even cooking recipes.

Now we’ve talked about what a personal statement is, let’s quickly look at what a personal statement isn’t:

It isn’t a formal academic paper. You should write the personal statement in your natural voice, using first-person pronouns like “I” and “me,” not in the formal, objective language you would use to write an academic paper.

It isn’t a five-paragraph essay. You should use as many paragraphs as you need to tell your story instead of sticking to the essay structure you learned in school.

It isn’t a resumé. You should try to describe yourself by telling a clear and cohesive story rather than providing a jumbled list of all of your accomplishments and ambitions.

personal statement definition

Here are our top six tips for writing a strong personal statement.

Tip 1: Do Some Serious Self-Reflection

The hardest part of writing a personal statement isn’t the actual process of writing it.

Before you start typing, you have to figure out what to write about. And that means taking some time to reflect on who you are and what’s important in your life.

Here are some useful questions you can use to start your self-reflection. You can either answer these on your own by writing down your answers, or you can ask a trusted friend to listen as you talk about them together.

What were the key moments that shaped your life? (e.g. an important friendship, a travel experience, an illness or injury)

What are you proud of? (e.g. you’re a good listener, you always keep your promises, you’re a talented musician)

How do you choose to spend your time? (e.g. reading, practicing soccer, spending time with your friends)

What inspires you? (e.g. your grandmother, a celebrity, your favorite song)

Doing this self-reflection is crucial for figuring out the perfect topics and anecdotes you can use to describe who you are.

Tip 2: Try to Avoid Cliché Topics

College application committees read thousands of personal statements a year. That means there are some personal statement topics they see over and over again.

Here are a few examples of common personal statement topics that have become cliché:

Winning a tournament or sports game

Volunteering in a foreign country

Moving to a new home

Becoming an older sibling

Being an immigrant or having immigrant parents

If you want to make a strong impression in the application process, you need to make your personal statement stand out from the crowd.

But if your chosen personal statement topic falls into one of these categories, that doesn’t necessarily mean you shouldn’t use it. Just make sure to put a unique spin on it so it still delivers something the committee hasn’t seen before.

good opening sentence for a personal statement

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Tip 3: Show, Don’t Tell

One common mistake you might make in your personal statement is to simply tell the reader what you want them to know about you, such as by stating “I have a fear of public speaking” or “I love to cook.”

Instead of simply stating these facts, you should show the committee what you’re talking about through a story or scene, which will make your essay much more immersive and memorable.

For example, let’s say you want the committee to know you overcame your fear of public speaking. Instead of writing “I overcame my fear of public speaking,” show them what it was like to be onstage in front of a microphone. Did your palms get clammy? Did you feel light-headed? Did you forget your words?

Or let’s say you want the committee to know you love to cook. Instead of writing “I love to cook,” show them why you love to cook. What’s your favorite dish to cook? What does the air smell like when you’re cooking it? What kitchen appliances do you use to make it?

Tip 4: Connect the Story to Why You’re Applying

Don’t forget that the purpose of your personal statement isn’t simply to tell the admissions committee who you are. That’s an important part of it, of course, but your ultimate goal is to convince them to choose you as a candidate.

That means it’s important to tie your personal story to your reasons for applying to this specific school or scholarship. Finish your essay with a strong thesis.

For example, if your story is about overcoming your fear of public speaking, you might connect that story to your ambition of becoming a politician. You can then tie that to your application by saying, “I want to apply to this school because of its fantastic politics program, which will give me a perfect opportunity to use my voice.”

Tip 5: Write in Your Own Voice

The personal statement isn’t supposed to be written in a formal tone. That’s why they’re called “personal” statements because you have to shape it to fit your own voice and style.

Don’t use complicated or overwrought language. You don’t need to fill your essay with semicolons and big words, unless that’s how you sound in real life.

One way to write in your own voice is by speaking your personal statement out loud. If it doesn’t feel natural, it may need changing. 

Tip 6: Edit, Edit, Edit!

It’s important to revise your personal statement multiple times in order to make sure it’s as close to perfect as possible.

A single typo won’t kill your application, but if your personal statement contains multiple spelling errors or egregious grammar mistakes, you won’t be putting your best foot forward.

ProWritingAid can help you make sure your personal statement is as clean as possible. In addition to catching your grammar errors, typos, and punctuation mistakes, it will also help you improve weaknesses in your writing, such as passive voice, unnecessary repetition, and more.

Let’s look at some of the best personal statements that have worked for successful candidates in the real world. 

Harvard Personal Statement Example

Love. For a word describing such a powerful emotion, it is always in the air. The word “love” has become so pervasive in everyday conversation that it hardly retains its roots in blazing passion and deep adoration. In fact, the word is thrown about so much that it becomes difficult to believe society isn’t just one huge, smitten party, with everyone holding hands and singing “Kumbaya.” In films, it’s the teenage boy’s grudging response to a doting mother. At school, it’s a habitual farewell between friends. But in my Chinese home, it’s never uttered. Watching my grandmother lie unconscious on the hospital bed, waiting for her body to shut down, was excruciatingly painful. Her final quavering breaths formed a discordant rhythm with the steady beep of hospital equipment and the unsympathetic tapping hands of the clock. That evening, I whispered—into unhearing ears—the first, and only, “I love you” I ever said to her, my rankling guilt haunting me relentlessly for weeks after her passing. My warm confession seemed anticlimactic, met with only the coldness of my surroundings—the blank room, impassive doctors, and empty silence. I struggled to understand why the “love” that so easily rolled off my tongue when bantering with friends dissipated from my vocabulary when I spoke to my family. Do Chinese people simply love less than Americans do?

This is an excerpt from a personal statement that got the applicant admitted to Harvard University. The applicant discusses her background as a Chinese-American by musing on the word “love” and what that means within her family.

The writer uses vulnerable details about her relationship with her grandmother to give the reader an understanding of where she comes from and how her family has shaped her.  

You can read the full personal statement on the Harvard Crimson website.

Tufts Personal Statement Example

My first dream job was to be a pickle truck driver. I saw it in my favorite book, Richard Scarry’s “Cars and Trucks and Things That Go,” and for some reason, I was absolutely obsessed with the idea of driving a giant pickle. Much to the discontent of my younger sister, I insisted that my parents read us that book as many nights as possible so we could find goldbug, a small little golden bug, on every page. I would imagine the wonderful life I would have: being a pig driving a giant pickle truck across the country, chasing and finding goldbug. I then moved on to wanting to be a Lego Master. Then an architect. Then a surgeon. Then I discovered a real goldbug: gold nanoparticles that can reprogram macrophages to assist in killing tumors, produce clear images of them without sacrificing the subject, and heat them to obliteration. Suddenly the destination of my pickle was clear. I quickly became enveloped by the world of nanomedicine; I scoured articles about liposomes, polymeric micelles, dendrimers, targeting ligands, and self-assembling nanoparticles, all conquering cancer in some exotic way. Completely absorbed, I set out to find a mentor to dive even deeper into these topics. After several rejections, I was immensely grateful to receive an invitation to work alongside Dr. Sangeeta Ray at Johns Hopkins.

This is the beginning of a personal statement by Renner Kwittken, who was admitted into Tufts University as a pre-medical student.

Renner uses a humorous anecdote about being a pickle truck driver to describe his love for nanomedicine and how he got involved in his field. You can feel his passion for medicine throughout his personal statement.

You can find Renner’s full essay on the Tufts Admissions page.

Law School Personal Statement Essay Example

For most people, the slap on the face that turns their life around is figurative. Mine was literal. Actually, it was a punch delivered by a drill sergeant at Fort Dix, New Jersey, while I was in basic training. That day’s activity, just a few weeks into the program, included instruction in “low-crawling,” a sensible method of moving from one place to another on a battlefield. I felt rather clever for having discovered that, by looking right rather than down, I eliminated my helmet’s unfortunate tendency to dig into the ground and slow my progress. I could thus advance more easily, but I also exposed my unprotected face to hostile fire. Drill sergeants are typically very good at detecting this type of laziness, and mine was an excellent drill sergeant. So, after his repeated suggestions that I correct my performance went unheeded, he drove home his point with a fist to my face. We were both stunned. This was, after all, the New Army, and striking a trainee was a career-ending move for a drill sergeant, as we were both aware. I could have reported him; arguably, I should have. I didn’t. It didn’t seem right for this good sergeant, who had not slept for almost four days, to lose his career for losing his temper with my laziness. Choosing not to report him was the first decision I remember making that made me proud.

These are the first three paragraphs of an anonymous personal statement by a Wheaton College graduate, who used this personal statement to get into a top-25 law school.

This statement describes a time the applicant faced a challenging decision while in the army. He ended up making a decision he was proud of, and as a result, the personal statement gives us a sense of his character.

You can find the full essay on the Wheaton Academics website.

Here are some common questions about how to write a personal statement.

How Long Should a Personal Statement Be?

The length of your personal statement depends on the specific program you’re applying to. The application guidelines usually specify a maximum word count or an ideal word count.  

Most personal statements are between 500–800 words. That’s a good general range to aim for if you don’t have more specific guidelines.  

Should Personal Statements Be Different for Scholarships?

Many scholarship applications will ask for personal statements with similar prompts to those of college applications.

However, the purpose of a personal statement you’d write for a scholarship application is different from the purpose of one you’d write for a college application.

For a scholarship application, your goal is to showcase why you deserve the scholarship. To do that, you need to understand the mission of the organization offering that scholarship.

For example, some scholarships are meant to help first-generation college students get their degree, while others are meant to help women break into STEM.

Consider the following questions:

Why is this organization offering scholarships?

What would their ideal scholarship candidate look like?

How do your experiences and goals overlap with those of their ideal scholarship candidate?

You can use the same personal anecdotes you’d use for any other personal statement, but you’ll have a better chance of winning the scholarship if you tailor your essay to match their specific mission.

How to Start a Personal Statement

You should start your personal statement with a “hook” that pulls the reader in. The sooner you catch the reader’s attention, the more likely they’ll want to read the entire essay.

Here are some examples of hooks you can use:

A story (e.g. When the spotlight hit my face, I tried to remind myself to breathe. )

A setting description (e.g. My bedroom floor is covered with dirty laundry, candy wrappers, and crumpled sheet music. )

A funny anecdote (e.g. When I was a little kid, my friends nicknamed me Mowgli because of my haircut. )

A surprising fact (e.g. I've lived in 37 countries .)

There you have it—our complete guide to writing a personal statement that will make you stand out to the application committee.

Here’s a quick recap: 

A personal statement is a short essay that shows an application committee who you are

Start with a strong hook that pulls the reader in

Tell a story to engage the reader 

Write in your own voice, not in a formal tone

Good luck, and happy writing!

Hannah is a speculative fiction writer who loves all things strange and surreal. She holds a BA from Yale University and lives in Colorado. When she’s not busy writing, you can find her painting watercolors, playing her ukulele, or hiking in the Rockies. Follow her work on hannahyang.com or on Twitter at @hannahxyang.

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Crafting a Compelling Opening for Your Personal Statement

Your personal statement is your chance to showcase your skills, knowledge, and experience to the admissions team, and to convince them that you are the right candidate for their course.

Your personal statement is one of the most important parts of your university application. It is your chance to showcase your skills, knowledge, and experience to the admissions team, and to convince them that you are the right candidate for their course.

To make the most of this opportunity, you need to craft an opening sentence that will immediately capture the reader's attention and make them want to read on. Here are some additional tips to help you create a compelling opening for your personal statement:

Start with a personal story: One way to make your personal statement stand out is to begin with a personal story that is relevant to the course. This could be an experience you had that inspired your interest in the subject, or a challenge you overcame that demonstrates your resilience and determination.

Use a relevant quote: A well-chosen quote can add depth and insight to your personal statement, and show that you have a good understanding of the subject matter. Make sure the quote is relevant to the course and supports the points you want to make.

Ask a thought-provoking question: A question that challenges the reader's assumptions or invites them to consider an issue in a new way can be an effective way to open your personal statement. Just make sure the question is relevant to the course and leads into the points you want to make.

Avoid clichés and overused phrases: While it's important to be creative and engaging in your opening sentence, it's equally important to avoid tired clichés and overused phrases. This includes things like "ever since I was a child" or "I have always been interested in". Instead, focus on finding a unique and authentic way to express your passion for the subject.

Keep it concise: Finally, remember that your opening sentence is just the beginning of your personal statement. You don't need to cover everything in this one sentence – instead, focus on creating a concise, compelling hook that will draw the reader in and make them want to read more.

Examples of open statements for Law, Psychology, and Nursing Programs

A personal statement is an essential part of any application to a law, psychology, or nursing program. It allows applicants to showcase their passion for the subject, demonstrate their unique qualities, and explain why they are a strong candidate for the program. Crafting an effective personal statement can be challenging, but starting with a strong opening sentence is a great way to capture the reader's attention and make a lasting impression.

Here are examples of compelling opening statements for law, psychology, and nursing programs that are sure to make a personal statement stand out .

Law Program:

As a child, I always knew that I wanted to pursue a career that allowed me to make a positive impact in people's lives. After years of exploring various career options, I found my calling in law. The law's ability to effectuate change and promote justice has always fascinated me, and I am eager to use my skills and knowledge to make a meaningful difference. I believe that my passion for advocacy, coupled with my strong analytical and critical thinking skills, make me an ideal candidate for a law program.

Psychology Program:

The human mind has always intrigued me, and I have long been fascinated by the ways in which our thoughts and behaviors influence our lives. As I reflect on my own experiences, I realize that I have a deep desire to understand human behavior on a deeper level. Pursuing a degree in psychology is my chance to gain the knowledge and tools needed to make a real difference in people's lives. I am excited to learn about the latest research and techniques in the field and to use them to help individuals and communities overcome challenges and thrive.

Nursing Program:

Growing up, I have always been drawn to helping others. As I got older, my interest in healthcare grew, and I became convinced that pursuing a career in nursing would allow me to make a tangible difference in people's lives. I have always been inspired by the dedication and compassion that nurses bring to their work, and I am excited to join their ranks. I believe that my strong communication skills, empathy, and ability to work well under pressure make me an excellent candidate for a nursing program. I am eager to learn everything I can about the human body and to gain the practical skills necessary to provide the highest level of care to my patients.

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  • How to Write Your Personal Statement | Strategies & Examples

How to Write Your Personal Statement | Strategies & Examples

Published on February 12, 2019 by Shona McCombes . Revised on July 3, 2023.

A personal statement is a short essay of around 500–1,000 words, in which you tell a compelling story about who you are, what drives you, and why you’re applying.

To write a successful personal statement for a graduate school application , don’t just summarize your experience; instead, craft a focused narrative in your own voice. Aim to demonstrate three things:

  • Your personality: what are your interests, values, and motivations?
  • Your talents: what can you bring to the program?
  • Your goals: what do you hope the program will do for you?

This article guides you through some winning strategies to build a strong, well-structured personal statement for a master’s or PhD application. You can download the full examples below.

Urban Planning Psychology History

Table of contents

Getting started with your personal statement, the introduction: start with an attention-grabbing opening, the main body: craft your narrative, the conclusion: look ahead, revising, editing, and proofreading your personal statement, frequently asked questions, other interesting articles.

Before you start writing, the first step is to understand exactly what’s expected of you. If the application gives you a question or prompt for your personal statement, the most important thing is to respond to it directly.

For example, you might be asked to focus on the development of your personal identity; challenges you have faced in your life; or your career motivations. This will shape your focus and emphasis—but you still need to find your own unique approach to answering it.

There’s no universal template for a personal statement; it’s your chance to be creative and let your own voice shine through. But there are strategies you can use to build a compelling, well-structured story.

The first paragraph of your personal statement should set the tone and lead smoothly into the story you want to tell.

Strategy 1: Open with a concrete scene

An effective way to catch the reader’s attention is to set up a scene that illustrates something about your character and interests. If you’re stuck, try thinking about:

  • A personal experience that changed your perspective
  • A story from your family’s history
  • A memorable teacher or learning experience
  • An unusual or unexpected encounter

To write an effective scene, try to go beyond straightforward description; start with an intriguing sentence that pulls the reader in, and give concrete details to create a convincing atmosphere.

Strategy 2: Open with your motivations

To emphasize your enthusiasm and commitment, you can start by explaining your interest in the subject you want to study or the career path you want to follow.

Just stating that it interests you isn’t enough: first, you need to figure out why you’re interested in this field:

  • Is it a longstanding passion or a recent discovery?
  • Does it come naturally or have you had to work hard at it?
  • How does it fit into the rest of your life?
  • What do you think it contributes to society?

Tips for the introduction

  • Don’t start on a cliche: avoid phrases like “Ever since I was a child…” or “For as long as I can remember…”
  • Do save the introduction for last. If you’re struggling to come up with a strong opening, leave it aside, and note down any interesting ideas that occur to you as you write the rest of the personal statement.

Once you’ve set up the main themes of your personal statement, you’ll delve into more detail about your experiences and motivations.

To structure the body of your personal statement, there are various strategies you can use.

Strategy 1: Describe your development over time

One of the simplest strategies is to give a chronological overview of key experiences that have led you to apply for graduate school.

  • What first sparked your interest in the field?
  • Which classes, assignments, classmates, internships, or other activities helped you develop your knowledge and skills?
  • Where do you want to go next? How does this program fit into your future plans?

Don’t try to include absolutely everything you’ve done—pick out highlights that are relevant to your application. Aim to craft a compelling narrative that shows how you’ve changed and actively developed yourself.

My interest in psychology was first sparked early in my high school career. Though somewhat scientifically inclined, I found that what interested me most was not the equations we learned about in physics and chemistry, but the motivations and perceptions of my fellow students, and the subtle social dynamics that I observed inside and outside the classroom. I wanted to learn how our identities, beliefs, and behaviours are shaped through our interactions with others, so I decided to major in Social Psychology. My undergraduate studies deepened my understanding of, and fascination with, the interplay between an individual mind and its social context.During my studies, I acquired a solid foundation of knowledge about concepts like social influence and group dynamics, but I also took classes on various topics not strictly related to my major. I was particularly interested in how other fields intersect with psychology—the classes I took on media studies, biology, and literature all enhanced my understanding of psychological concepts by providing different lenses through which to look at the issues involved.

Strategy 2: Own your challenges and obstacles

If your path to graduate school hasn’t been easy or straightforward, you can turn this into a strength, and structure your personal statement as a story of overcoming obstacles.

  • Is your social, cultural or economic background underrepresented in the field? Show how your experiences will contribute a unique perspective.
  • Do you have gaps in your resume or lower-than-ideal grades? Explain the challenges you faced and how you dealt with them.

Don’t focus too heavily on negatives, but use them to highlight your positive qualities. Resilience, resourcefulness and perseverance make you a promising graduate school candidate.

Growing up working class, urban decay becomes depressingly familiar. The sight of a row of abandoned houses does not surprise me, but it continues to bother me. Since high school, I have been determined to pursue a career in urban planning. While people of my background experience the consequences of urban planning decisions first-hand, we are underrepresented in the field itself. Ironically, given my motivation, my economic background has made my studies challenging. I was fortunate enough to be awarded a scholarship for my undergraduate studies, but after graduation I took jobs in unrelated fields to help support my parents. In the three years since, I have not lost my ambition. Now I am keen to resume my studies, and I believe I can bring an invaluable perspective to the table: that of the people most impacted by the decisions of urban planners.

Strategy 3: Demonstrate your knowledge of the field

Especially if you’re applying for a PhD or another research-focused program, it’s a good idea to show your familiarity with the subject and the department. Your personal statement can focus on the area you want to specialize in and reflect on why it matters to you.

  • Reflect on the topics or themes that you’ve focused on in your studies. What draws you to them?
  • Discuss any academic achievements, influential teachers, or other highlights of your education.
  • Talk about the questions you’d like to explore in your research and why you think they’re important.

The personal statement isn’t a research proposal , so don’t go overboard on detail—but it’s a great opportunity to show your enthusiasm for the field and your capacity for original thinking.

In applying for this research program, my intention is to build on the multidisciplinary approach I have taken in my studies so far, combining knowledge from disparate fields of study to better understand psychological concepts and issues. The Media Psychology program stands out to me as the perfect environment for this kind of research, given its researchers’ openness to collaboration across diverse fields. I am impressed by the department’s innovative interdisciplinary projects that focus on the shifting landscape of media and technology, and I hope that my own work can follow a similarly trailblazing approach. More specifically, I want to develop my understanding of the intersection of psychology and media studies, and explore how media psychology theories and methods might be applied to neurodivergent minds. I am interested not only in media psychology but also in psychological disorders, and how the two interact. This is something I touched on during my undergraduate studies and that I’m excited to delve into further.

Strategy 4: Discuss your professional ambitions

Especially if you’re applying for a more professionally-oriented program (such as an MBA), it’s a good idea to focus on concrete goals and how the program will help you achieve them.

  • If your career is just getting started, show how your character is suited to the field, and explain how graduate school will help you develop your talents.
  • If you have already worked in the profession, show what you’ve achieved so far, and explain how the program will allow you to take the next step.
  • If you are planning a career change, explain what has driven this decision and how your existing experience will help you succeed.

Don’t just state the position you want to achieve. You should demonstrate that you’ve put plenty of thought into your career plans and show why you’re well-suited to this profession.

One thing that fascinated me about the field during my undergraduate studies was the sheer number of different elements whose interactions constitute a person’s experience of an urban environment. Any number of factors could transform the scene I described at the beginning: What if there were no bus route? Better community outreach in the neighborhood? Worse law enforcement? More or fewer jobs available in the area? Some of these factors are out of the hands of an urban planner, but without taking them all into consideration, the planner has an incomplete picture of their task. Through further study I hope to develop my understanding of how these disparate elements combine and interact to create the urban environment. I am interested in the social, psychological and political effects our surroundings have on our lives. My studies will allow me to work on projects directly affecting the kinds of working-class urban communities I know well. I believe I can bring my own experiences, as well as my education, to bear upon the problem of improving infrastructure and quality of life in these communities.

Tips for the main body

  • Don’t rehash your resume by trying to summarize everything you’ve done so far; the personal statement isn’t about listing your academic or professional experience, but about reflecting, evaluating, and relating it to broader themes.
  • Do make your statements into stories: Instead of saying you’re hard-working and self-motivated, write about your internship where you took the initiative to start a new project. Instead of saying you’ve always loved reading, reflect on a novel or poem that changed your perspective.

Your conclusion should bring the focus back to the program and what you hope to get out of it, whether that’s developing practical skills, exploring intellectual questions, or both.

Emphasize the fit with your specific interests, showing why this program would be the best way to achieve your aims.

Strategy 1: What do you want to know?

If you’re applying for a more academic or research-focused program, end on a note of curiosity: what do you hope to learn, and why do you think this is the best place to learn it?

If there are specific classes or faculty members that you’re excited to learn from, this is the place to express your enthusiasm.

Strategy 2: What do you want to do?

If you’re applying for a program that focuses more on professional training, your conclusion can look to your career aspirations: what role do you want to play in society, and why is this program the best choice to help you get there?

Tips for the conclusion

  • Don’t summarize what you’ve already said. You have limited space in a personal statement, so use it wisely!
  • Do think bigger than yourself: try to express how your individual aspirations relate to your local community, your academic field, or society more broadly. It’s not just about what you’ll get out of graduate school, but about what you’ll be able to give back.

You’ll be expected to do a lot of writing in graduate school, so make a good first impression: leave yourself plenty of time to revise and polish the text.

Your style doesn’t have to be as formal as other kinds of academic writing, but it should be clear, direct and coherent. Make sure that each paragraph flows smoothly from the last, using topic sentences and transitions to create clear connections between each part.

Don’t be afraid to rewrite and restructure as much as necessary. Since you have a lot of freedom in the structure of a personal statement, you can experiment and move information around to see what works best.

Finally, it’s essential to carefully proofread your personal statement and fix any language errors. Before you submit your application, consider investing in professional personal statement editing . For $150, you have the peace of mind that your personal statement is grammatically correct, strong in term of your arguments, and free of awkward mistakes.

A statement of purpose is usually more formal, focusing on your academic or professional goals. It shouldn’t include anything that isn’t directly relevant to the application.

A personal statement can often be more creative. It might tell a story that isn’t directly related to the application, but that shows something about your personality, values, and motivations.

However, both types of document have the same overall goal: to demonstrate your potential as a graduate student and s how why you’re a great match for the program.

The typical length of a personal statement for graduate school applications is between 500 and 1,000 words.

Different programs have different requirements, so always check if there’s a minimum or maximum length and stick to the guidelines. If there is no recommended word count, aim for no more than 1-2 pages.

If you’re applying to multiple graduate school programs, you should tailor your personal statement to each application.

Some applications provide a prompt or question. In this case, you might have to write a new personal statement from scratch: the most important task is to respond to what you have been asked.

If there’s no prompt or guidelines, you can re-use the same idea for your personal statement – but change the details wherever relevant, making sure to emphasize why you’re applying to this specific program.

If the application also includes other essays, such as a statement of purpose , you might have to revise your personal statement to avoid repeating the same information.

If you want to know more about college essays , academic writing , and AI tools , make sure to check out some of our other language articles with explanations, examples, and quizzes.

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Personal Statement Opening Sentence

Fine tuning the opening sentence of your personal statement is a task most students dread, particularly because so much attention is given to the opening sentence as it should catch the reader’s attention.

You’re told that there needs to be a wow factor involved and that your sentence should set the tone and quality of the rest of the personal statement. No pressure, eh?

In fact, writing a strong opening sentence is relevant to more than just university applicants.

You’ll also need a strong opening statement for applying for an apprenticeship or a school leaver scheme so sorry guys, you’re not off the hook.

We’re not going to lie — the opening sentence is pretty important, but it’s also important that the personal statement doesn’t go downhill from there.

Think of your personal statement like a football team — even if you have the best goal scorer in the world, if you have a dodgy defence or mildly-interested midfield, it’s not a great recipe for success.

Overused Opening Sentences

Whatever you do with your opening sentence, make sure you use something different to the most overused statements.

“But how do I know which opening sentences are the most overused?” I hear you cry. Well, we did some research and found an article by UCAS that listed the most overused opening sentences. Here they are:

1. From a young age I have (always) been [interested in/fascinated by]… (used 1,779 times)

2. For as long as I can remember I have… (used 1,451 times)

3. I am applying for this course because… (used 1,370 times)

4. I have always been interested in… (used 927 times)

5. Throughout my life I have always enjoyed… (used 310 times)

6. Reflecting on my educational experiences… (used 257 times)

7. Nursing is a very challenging and demanding [career/profession/course]… (used 211 times)

8. Academically, I have always been… (used 168 times)

9. I have always wanted to pursue a career in… (used 160 times)

10. I have always been passionate about… (used 160 times)

11. Education is the most powerful weapon which you can use to change the world… (used 148 times)

The (over)use of the quote from Nelson Mandela about “Education is the most powerful weapon which you can use to change the world” is particularly cringe worthy — if you’re going to include a quote, make sure it’s more than just a popular quote that you once saw on Instagram. Show that you’ve done some reading around the subject and be prepared to properly explain why you like a particular quote.

Writing Your Opening Sentence

Aside from avoiding overused quotes and words such as ‘passionate’ or ‘deeply fascinated’, we recommend being original and referring to personal experiences as a way to draw attention.

For example, if you were writing a personal statement for a History course, you could open with something like, “Making an evacuation suitcase at the age of nine made me realise for the first time how historical events had affected real people.”

Not only does this draw on personal experience and highlight your knowledge of a certain area of history, it also provides you with an opening to elaborate upon your interest in social history. If you already know what graduate job or scheme you want to pursue after university, then you can further relate your opening anecdote to your future plans.

Don’t sit in front of a blank page for ages and furiously try to come up with the perfect opening sentence. If you’re stuck on your opening sentence, then perhaps try writing it last. After all, writing the rest of your personal statement will allow you to see the finished piece before adding the token opening sentence.

The best opening sentences refer to your experiences, so think hard about what stands out in your memories in regards to your relationship with your chosen subject. Jot them down and then make one of these memories attention grabbing for someone who doesn’t know you.

Opening sentences are tricky, but they don’t make or break a personal statement.

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good opening sentence for a personal statement

How To Start A Personal Statement: Great First Paragraphs

good opening sentence for a personal statement

What’s the first thing you do when writing a personal statement?

For many people, getting the opening paragraph right is the most immediate task, as it sets the tone for the rest of the application.

However, this is also the paragraph that applicants find hardest to write, as it requires a sophisticated combination of factual information and personal reflection.

So, how to start a personal statement?

Start a personal statement with a paragraph that engages the reader and establishes your academic credibility and potential in your field of study. You should also ensure that you include an element of personality combined with a relevant and effective hook, compelling the reader.

I’ve detailed my top three strategies for achieving this below in lots of detail, to ensure that you develop a fantastic opening paragraph.

I’ve also included some ideas for great personal statement hooks and advice about the mistakes to avoid when starting a personal statement.

Check out my post on starting the process of writing a personal statement here , if you’re beginning from scratch.

good opening sentence for a personal statement

How do you Start a Personal Statement: Examples

Having worked with hundreds of applicants to develop and improve their applications, I’ve identified the three most effective strategies for starting personal statements and achieving brilliant opening paragraphs.

Whilst these are appropriate for any kind of application, course or subject, one will usually stand out as being most relevant.

Whichever option you choose, remember that the style you establish in your opening paragraph needs to be maintained throughout your entire personal statement.

Equally, your final personal statement paragraph needs to reflect the comments made at the beginning, completing the point you set out to make.

good opening sentence for a personal statement

Statement Starter 1: The Significant Achievement

Beginning your personal statement by outlining the impact or value to you of a specific achievement can be an engaging way to establish your suitability, credentials or engagement.

It is also a great way to ensure that you begin by writing about yourself, not someone else.

This doesn’t necessarily have to be an academic accomplishment. However, it should communicate relevancy to the course or role you are applying for.

Maybe you took a team on an outward-bound course and developed leadership and resilience, which relates to the specifics of your application.

Perhaps you won a medal in a national maths challenge, adding credibility to your science personal statement?

In any case, not only do you need to explain the accomplishment and talk about its value to you, you need to make sure that you relate that directly to the demands of the course you are applying for.

Put simply…

good opening sentence for a personal statement

You can think of these achievements as being divided into three groups, any of which would make an excellent point in an opening paragraph.

Academic Achievements

  • Any kind of academic prize or publication beyond the taught curriculum
  • High-level additional qualifications
  • Success in solving an academic challenge
  • Overcoming academic obstacles
  • Courses attended or completed

Practical Achievements

  • Subject success in a practical context – performances, exhibitions, online
  • Work experience or internships
  • Volunteering and community work
  • Running your own business
  • Accomplishments in sports or other interests
  • Special events and sponsorship opportunities

Personal Achievements

  • Caring for a friend or relative
  • Overcoming adversity to do with health, opportunity, finance or geography
  • Travel opportunities taken and their value
  • Engagement with additional languages and cultures
  • Employment and the ability to balance this with study
  • Parental status

Here’s an example of how that kind of opening paragraph might look…

“Having won my school’s academic writing prize with an essay analysing the use of Python coding in contemporary medical technology, I was inspired to research the use of AI in clinical diagnosis and read ‘Life Decisions’ by Dr P Balmer. Her research into the use of algorithms to detect markers of illness is the inspiration behind my application.” Applicant 1

good opening sentence for a personal statement

Statement Starter 2: The Inspirational Moment

The second kind of opening point is to outline an inspirational moment that in some way had a positive effect on you and is at the heart of your decision to study a particular subject or work in a particular field.

There are no rules here as to what this could be.

Sometimes the most honest of examples is the most effective, even if you feel that it lacks some depth or credibility.

I’ve seen extremely compelling personal statements in which the candidate’s inspiration is a parent’s love or a chance encounter with someone who opened their eyes to new possibilities. Equally, reading a book or listening to a lecture can entirely change your outlook on the world.

The important thing to remember is that your example must illustrate the effect that this moment had on you, provide the opportunity for you to show how you have grown from that moment and indicate how that outcome enhances your suitability.

Again, I’ve categorised these into three different groups to better illustrate their potential…

In-Person Experiences

  • Formal meetings with inspirational people (at lectures, events, signings, locations, conventions, in the workplace etc)
  • Informal meetings in unexpected places (a person who does you a good deed or suddenly changes your life in some way)
  • Inspirational friends, peers or family that model a new behaviour or way of viewing the world
  • Teachers, counsellors or advisors that have opened new doors for you
  • People who have achieved significant success in a field you aspire to
  • Role-models

Experiences That Change You

  • Volunteering
  • Community work
  • Changes of circumstance
  • Successes and failures
  • Lessons, lectures, courses or conversations
  • Cultural or social discoveries
  • Socialising
  • Hobbies and interests

Discoveries and Connections

  • Historical figures whose legacy has had an impact on you
  • Making links between disciplines, cultures or forms (lightbulb moments!)
  • Seeing something for the first time (a painting, an experiment, a view)
  • Understanding the relevancy of one subject or process to another

Here’s an example of an inspirational in-person experience that might form the basis of a compelling opening paragraph…

As a child, I worked alongside my mother who was a refugee coordinator in a transit camp set up to support families displaced due to civil war. Her compassion, energy, practicality and tireless generosity of spirit is my personal inheritance, and the example she set with her bravery and dedication to her beliefs underpins my application to read for a Political Ethics degree. Applicant 2

good opening sentence for a personal statement

Statement Starter 3: The Course Connection

This last kind of opening point makes a direct connection to the course or role for which you are applying.

You should use the opportunity to establish your credentials as an engaged and informed candidate by showing that your skillset and experience relate directly to the demands of the course.

Not only does this strategy communicate your connection to your field, but it shows that you have done your research.

This, in turn, reassures the reader that you are likely to be picking the right subject, that you will probably complete your course of study (and your funding will remain in place as a consequence), and that you are likely to be an inspirational and successful member of the community.

You could also make links with current initiatives in your industry or field of study or consider how the contents of the course might inspire your future career choices.

Any one of these three headings might work for you…

Connections with Content, Assessment and Skills

  • Understanding of the taught ideas and their connections to your present experiences
  • Awareness of modules and the creation of a bespoke course of study
  • Understanding and connection with various teaching styles
  • Knowledge of assessment processes related to your relative strengths
  • Existing skills that could be enhanced on the course
  • Key practitioners and their value

Links with Current Initiatives

  • Importance of specific research or facilities to your application
  • Emerging fields of study that inspire you
  • Changing technologies and their social application
  • Reputation of specific providers or organisations
  • Connections between organisations, industry and charity
  • Placement opportunities

Connections to Outcomes, Alumni and Value

  • Value of completing the course or fulfilling the role
  • Skills gained and their value
  • Previous graduates as role models for success
  • Your value to the organisation
  • Career ambitions and pathways to success through the course
  • Impact you hope to have in the world
  • The value to the organisation in having you within it

Here’s how that might look as an opening point…

The opportunity to study as a member of your community is underpinned by my ambition to develop a career in the Business Advisory sector. Your placement opportunities will allow me to build and contribute to the professional networks so vital to achieving my career goals. In particular, I am looking forward to developing my understanding of data use in the ‘Statistical Analysis in Project Management’ module. Applicant 3

What are Great Hooks for Personal Statements?

A ‘hook’ is just another way of describing a specific device that a writer uses to engage a reader. It’s the device embedded in the structure of your writing that connects all the components together, like a theme or idea.

Including a hook in the first paragraph of your personal statement can be an extremely effective way of framing your content and for keeping your writing on track.

You just have to remember that the rest of your writing needs to connect with your hook as you develop your application.

Here are six valuable hooks you can use to easily add a sense of purpose to your personal statement…

5 Mistakes to Avoid: Starting a Personal Statement

good opening sentence for a personal statement

If you’ve followed the advice in this post, then hopefully, your personal statement will be free of mistakes and full of excellent content.

To make sure you don’t fall into any traps when you’re thinking about how to start a personal statement, here are the 5 mistakes to avoid in your opening paragraph…

Mistake 1: A terrible opening sentence . UCAS released some data a few years ago that revealed the most common opening lines in personal statements.  If you find yourself writing things like ‘from a young age’ or ‘for as long as I can remember’ then you’d do well to search for a wider range of sentence starters.

Equally, telling the reader that you are passionate about your subject has come to be a real cliché and is best avoided. Show your passion or commitment rather than simply writing that it exists.

Mistake 2: Telling a story . In an effort to make a personal statement more personal, it can be tempting to start with a personal anecdote or even to frame the entire document as a story. This is usually best avoided, as this approach will almost certainly lack relevance and immediacy and will eat into your word count without adding value.

Begin with an achievement, a moment or a connection, but not with a story!

Some compelling opening lines might look like this…

good opening sentence for a personal statement

Mistake 3: Introducing yourself. Unless the guidelines indicate otherwise, there is no need to introduce yourself in your personal statement. It is not a letter and does not require that kind of introduction. Nor should you list your qualifications, achievements or educational history.

Similarly, this isn’t the place to outline your employment history; all these details can usually be included elsewhere in your application.

Mistake 4: Beginning with a quote . In my opinion, it’s an error to begin your personal statement with someone else’s words, even if they are compelling and relevant and you immediately develop an original train of thought. The first words encountered by a reader should be your own.

Quotes can be an exceptionally helpful device for framing your knowledge and opinions, but if you’re thinking about using them, check out my helpful post on exactly how to get the most value from a quote in a successful personal statement…

good opening sentence for a personal statement

Mistake 5: Poor proofreading . Unquestionably, one of the worst mistakes to make in the first paragraph of a personal statement is to include errors of spelling, punctuation or grammar.

If the rest of the document is accurate and concise, it might not have a significant impact, but even so, an obvious, careless error can alienate and discourage an admissions officer at the outset, making them less likely to consider the rest of the content positively or make an achievable offer. 

I usually recommend a free software tool like Grammarly for proofreading; it’s simple and effective and will serve you well at university too! 

You can find out more about Grammarly here or hit the banner below.

good opening sentence for a personal statement

Good luck with your personal statement, and don’t forget to contact me if you’d like some 1-1 support. You’ve got this! D

Research and content verified by Personal Statement Planet .

David Hallen

I've worked in the Further Education and University Admissions sector for nearly 20 years as a teacher, department head, Head of Sixth Form, UCAS Admissions Advisor, UK Centre Lead and freelance personal statement advisor, editor and writer. And now I'm here for you...

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Writing the Personal Statement

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This handout provides information about writing personal statements for academic and other positions.

The personal statement, your opportunity to sell yourself in the application process, generally falls into one of two categories:

1. The general, comprehensive personal statement:

This allows you maximum freedom in terms of what you write and is the type of statement often prepared for standard medical or law school application forms.

2. The response to very specific questions:

Often, business and graduate school applications ask specific questions, and your statement should respond specifically to the question being asked. Some business school applications favor multiple essays, typically asking for responses to three or more questions.

Questions to ask yourself before you write:

  • What's special, unique, distinctive, and/or impressive about you or your life story?
  • What details of your life (personal or family problems, history, people or events that have shaped you or influenced your goals) might help the committee better understand you or help set you apart from other applicants?
  • When did you become interested in this field and what have you learned about it (and about yourself) that has further stimulated your interest and reinforced your conviction that you are well suited to this field? What insights have you gained?
  • How have you learned about this field—through classes, readings, seminars, work or other experiences, or conversations with people already in the field?
  • If you have worked a lot during your college years, what have you learned (leadership or managerial skills, for example), and how has that work contributed to your growth?
  • What are your career goals?
  • Are there any gaps or discrepancies in your academic record that you should explain (great grades but mediocre LSAT or GRE scores, for example, or a distinct upward pattern to your GPA if it was only average in the beginning)?
  • Have you had to overcome any unusual obstacles or hardships (for example, economic, familial, or physical) in your life?
  • What personal characteristics (for example, integrity, compassion, and/or persistence) do you possess that would improve your prospects for success in the field or profession? Is there a way to demonstrate or document that you have these characteristics?
  • What skills (for example, leadership, communicative, analytical) do you possess?
  • Why might you be a stronger candidate for graduate school—and more successful and effective in the profession or field than other applicants?
  • What are the most compelling reasons you can give for the admissions committee to be interested in you?

General advice

Answer the questions that are asked

  • If you are applying to several schools, you may find questions in each application that are somewhat similar.
  • Don't be tempted to use the same statement for all applications. It is important to answer each question being asked, and if slightly different answers are needed, you should write separate statements. In every case, be sure your answer fits the question being asked.

Tell a story

  • Think in terms of showing or demonstrating through concrete experience. One of the worst things you can do is to bore the admissions committee. If your statement is fresh, lively, and different, you'll be putting yourself ahead of the pack. If you distinguish yourself through your story, you will make yourself memorable.

Be specific

  • Don't, for example, state that you would make an excellent doctor unless you can back it up with specific reasons. Your desire to become a lawyer, engineer, or whatever should be logical, the result of specific experience that is described in your statement. Your application should emerge as the logical conclusion to your story.

Find an angle

  • If you're like most people, your life story lacks drama, so figuring out a way to make it interesting becomes the big challenge. Finding an angle or a "hook" is vital.

Concentrate on your opening paragraph

  • The lead or opening paragraph is generally the most important. It is here that you grab the reader's attention or lose it. This paragraph becomes the framework for the rest of the statement.

Tell what you know

  • The middle section of your essay might detail your interest and experience in your particular field, as well as some of your knowledge of the field. Too many people graduate with little or no knowledge of the nuts and bolts of the profession or field they hope to enter. Be as specific as you can in relating what you know about the field and use the language professionals use in conveying this information. Refer to experiences (work, research, etc.), classes, conversations with people in the field, books you've read, seminars you've attended, or any other source of specific information about the career you want and why you're suited to it. Since you will have to select what you include in your statement, the choices you make are often an indication of your judgment.

Don't include some subjects

  • There are certain things best left out of personal statements. For example, references to experiences or accomplishments in high school or earlier are generally not a good idea. Don't mention potentially controversial subjects (for example, controversial religious or political issues).

Do some research, if needed

  • If a school wants to know why you're applying to it rather than another school, do some research to find out what sets your choice apart from other universities or programs. If the school setting would provide an important geographical or cultural change for you, this might be a factor to mention.

Write well and correctly

  • Be meticulous. Type and proofread your essay very carefully. Many admissions officers say that good written skills and command of correct use of language are important to them as they read these statements. Express yourself clearly and concisely. Adhere to stated word limits.

Avoid clichés

  • A medical school applicant who writes that he is good at science and wants to help other people is not exactly expressing an original thought. Stay away from often-repeated or tired statements.

For more information on writing a personal statement, see the personal statement vidcast .

A guide to writing the best personal statement for your college application (with template and examples!)

Why is boasting about a best friend SO much easier than writing about yourself? Unfortunately, writing about yourself is exactly what a personal statement essay requires you to do–whether it’s for your college admissions application, or for a scholarship application to pay for college . Here’s our guide, to ensure you’re well-equipped to write a killer personal statement!

Student writing personal statement

First off, what’s the purpose of a personal statement?

What topics can i write about, how do i decide what to focus on, in my college essay, okay, i’ve got my personal statement topic. but now i have to actually write it. 😱what do i do .

  • Do you have personal statement examples? 

Now it’s your turn.

Your personal statement should share something about who you are, something that can’t be found in your resume or transcript.

For colleges:

  • It should paint a picture for colleges to understand who we are and what we bring to the table. This is why it’s often better to tell a story, or give examples, rather than just list accomplishments.
  • It should complement the other parts of your application. Consider your college application as a whole. Your personal statement, application short answers, and supporting documentation should together tell a story about who you are. This also means not being super repetitive with your personal statement and your short essays. (For instance, if you have to answer 3 questions AND submit a personal statement, maybe they shouldn’t ALL focus on music.)

For scholarship applications:

  • It should indicate why you’re deserving of the scholarship. This often means making sure your essay relates to the scholarship provider’s goals. (Get more help on writing a killer scholarship essay here , and then make sure you’re applying as efficiently as possible. )
  • It should showcase your strengths. This doesn’t mean it can’t acknowledge any weaknesses, but it surely shouldn’t only focus on negative aspects!

Student writing personal statement draft

It can be overwhelming to figure out where to start. First, figure out what your choices are. Some colleges may have very specific college essay prompts. That said, many students apply using the Common App, which this year offers these 7 topics to choose from : 

  • Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.
  • The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience? ( Psst – If you choose this topic, you can sign up for Going Merry and apply for a scholarship bundle : one essay, multiple scholarships! )
  • Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?
  • Describe a problem you’ve solved or a problem you’d like to solve. It can be an intellectual challenge, a research query, an ethical dilemma – anything that is of personal importance, no matter the scale. Explain its significance to you and what steps you took or could be taken to identify a solution.
  • Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.
  • Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?
  • Share an essay on any topic of your choice. It can be one you’ve already written, one that responds to a different prompt, or one of your own design.

You’ll notice that #7 is a catch-all that allows you to submit any personal statement about anything at all . 

So maybe that doesn’t help you narrow it down. 

Here’s a 3-step solution:

STEP 1. Brainstorm about your life

Dedicate 5-10 minutes each to brainstorming about these 4 sets of questions.

You can do this by yourself (writing down your thoughts), or do this exercise out loud with a friend or family member, and then jot down notes as you’re talking. If you “think out loud” better than you do on paper, brainstorming with someone else may be the way to go! 

(A) What were defining moments in your life?

How did these moments in your life changed you, what did you learn from it, and how has it shaped your future plans? Some topics might include:

  • An accident or injury
  • A best friend you made (or lost)
  • A defining talk with a peer
  • Something new you tried for the first time
  • Revealing a sexual or gender identity, to friends or family
  • Discovering something about your family ( e.g., see Jesus’s story )
  • Moving to a new city
  • Traveling somewhere, or learning about a new culture ( e.g., see Gabby’s story )
  • Your first pet (new responsibilities as a fur mom or dad)

(B) What have you chosen to spend time on?

Remember to focus not just on the what , but also the why – What were your motivations? How did you feel? What have you learned? Some topics on this might include: 

  • The moment you joined band, color guard, or the soccer team. 
  • A time you struggled with that activity – e.g., Maybe you got passed over for captain of the soccer? Or maybe you got an injury and had to sit out on the sidelines? 
  • Maybe a moment you really fell in love with that activity – e.g. Maybe the first time you investigated a story for the school newspaper and realized journalism was your calling?

(C) Whom or what are you inspired by?

How did you find out about this person or thing? Why are you inspired? In what ways are you inspired? Is there anything that inspiration has made you do (e.g. join a club, do an activity or internship on the topic)? Some topics on this might include: 

  • Technology – Maybe a specific App made you inspired to learn to code? 
  • Person in your life – Maybe meeting someone (or knowing someone in your family) has affected you? 
  • A show, movie, book, or podcast that inspired you to look at life differently
  • A dance or song that has made you interested in performing arts

(D) What are you proud of?

Make a list of all the things you’re proud of. These can be milestones, hobbies, qualities, or quirks that are what make you, you. Topics to consider might be:

  • Times you saved the day – like that epic left-handed catch you made on the field
  • Personal qualities – Maybe you’re really funny, or amazingly calm under pressure. What are some examples of times when you showed those qualities?
  • Random life things you’re amazing at – Baking a mean chocolate brownie. Guessing how many gumballs are in a jar. Tell a story when that amazing talent was handy!

Don’t worry if some of your ideas repeat between sections. This is just a way to get ideas flowing! 

College student writing

STEP 2. Shortlist your ideas

Identify your strongest ideas out of the bunch. This should probably be very few (2-4).

STEP 3. Freewrite about your possible essay topics.

Once you’ve brainstormed some ideas and identified 2-4 winners, we agree with Find the Right College – just start freewriting! Start by writing a few sentences or paragraphs about any of your shortlisted topics, and let the words flow. Write for about 15 minutes, on each shortlisted topic. Don’t worry about structure or organization – this is just an exercise so you feel comfortable getting the thoughts out of your head and onto paper. 

It will also allow you to see which of the topics seems to have the most “legs” — often, you’ll notice that your best topic will:

  • Be the easiest to write about (those 15 minutes flew by!)
  • Lead you to tell at least one interesting story
  • Feel like it genuinely reveals something important about who you are
  • Not be captured easily by other parts of your application (you’ll need a full 500 words to really be able to tackle this meaty topic)

Student reviewing personal statement template

Well, let’s start here: What makes a personal statement good or even great ?

Here are some things to keep in mind: 

1. Get personal.

Remember the “personal” in personal statement. We all have a story to tell, and we all have a different journey that led us to where we are today. We might think “someone already wrote about this” or we might think our story isn’t unique, but IT IS.

2. Speak like you.

Write your personal statement in a genuine tone that reflects who you are . There’s no right or wrong tone – just make sure your tone represents YOU. This means, in particular, not using big words just to show off. Often, this just seems like you’re trying to hard. (Or, even worse, you accidentally use the word incorrectly!)

3. Think about your audience.

Who will you be writing your personal statement for? What message do you want to convey? If it’s for to the college admissions committee, how do you show you’ll align well with the culture of the school? If it’s for a scholarship provider, how do you show you support their mission?

4. Hit the big three: Story, Implication, Connection to college/major.

Most successful college essays do at least 3 things: 

  • Mention at least one anecdote or story. (“Show, don’t tell.”)
  • Explain why that anecdote or story is important to who you are.
  • End (or begin) by connecting this information, to why you are applying to this specific college. This may include information about the major (why you think their department/program is great), or more general information about what attracts you to the school (e.g., location, sports, extracurricular activities, Greek life). Get specific so the school knows you’re really interested in them! This is the one piece of your personal statement that probably shouldn’t be cut & paste.

Here’s an example of how to use that personal essay template:

  • Story: When I was 11, my family traveled to Italy and visited museums — one specific painting made me fall in love with art. ( 1-2 paragraphs )
  • Why important: After that trip, I did lots of art and studied lots of art. Mention specific extracurriculars. ( 3 paragraphs )
  • Why this college: I want to apply to X college because of its excellent art program, which I can also complement by joining Y and Z clubs. Since it’s in New York, it’ll also offer my the opportunity to visit the countless art museums like MOMA. ( 1 paragraph )

5. Hit the length.

Make sure you keep within the required length. Normally if you aim for 500 words, you’re golden. Some college or scholarship applications will allow you to write up to 600 or 650 words.

6. Edit your work.

Once you’ve written your personal statement, step away from it. There was a time when we used to rely on pencil and paper to write down all of our ideas and information (including first-draft college essays). Now, we mainly rely on screens, so our eyes grow tired, causing us to miss typos and grammar mistakes.

So save that document in an easy-to-find folder on your computer. Then stepping away from your computer and taking a break helps relax your mind and body and then refocus when you come back to edit the document.

( Psst – If you’re applying for scholarships with Going Merry, we’ve got built-in spellcheck, and we allow you to save essays in your documents folder, so no work will get lost! )

We can’t stress this one enough: Don’t submit your personal statement without checking your spelling, grammar, punctuation, sentence structure, etc.! All the grammar things! Your personal statement reflects who you are, from the topic you choose to the style you write it in, so impress colleges (or scholarship providers) with excellent structure and great grammar!

7. Then, ask someone else to edit it too.

We recommend asking a friend, counselor, or parent to read your personal statement before you submit the document. One more set of eyes will really help you get a second opinion on the tone, writing quality, and overall representation of who you are in your personal statement.

8. Be brave, and hit that “submit” button on your personal statement!

Finally, when everything is completed, click submit! Don’t hold back!

9. Remember, personal statements for your college app, can also be reused as scholarship essays.

Get double-use out of your personal statement. Going Merry is your home for all things scholarships–fill out a profile, get matched to eligible scholarships, and apply. You can even save essays so that you can easily upload the same one for multiple scholarship applications. (We were inspired by the Common App to make applying for scholarships easier.)

Register for an account here , get the full lowdown on how it works , or just sign up for the newsletter below (to get 20 scholarship opportunities delivered to our inbox each each week!).

High school student writing personal statement

Do you have personal statement examples ? 

Oh yes we do. First, here are some excerpts of personal statements from members of our very own Going Merry team!

Charlie Maynard, Going Merry CEO – wrote about what matters most to him and why, for his grad school application.

  • The open paragraph read: “Being open to new ideas and able to take advantage of opportunities is what is most important to me. The most extraordinary times in my life have come as a result of moments when I’ve seized opportunities. This has been evident in my educational life, my travels around the world and my professional career.”
  • This anchored the main topic of his essay. He then went on to explain examples.

Charlotte Lau, Going Merry Head of Growth – wrote for her college Common App personal statement:

“As a child, I was never close with my father, though we were always on good terms. He made me laugh and taught me all the things that made me into a young tomboy: what an RBI is, how to correctly hook a fish when I feel it biting, what to bring on a camping trip. But whenever I was upset, he wouldn’t know how to comfort me. He is a man of jokes and words, not of comforting motions.

But as I grew older and I too became infatuated with words—albeit in written form—our topics of conversation became more diverse and often more profound. We continued to watch sports games together, but during commercials, we’d have epistemological and ethical discussions more fitting for a philosophy class than a chat during a Knicks’ time-out. During these talks, my father would insert stories about his youth. They’d always be transitory or anecdotal, told as if they were beside the point. Still, I’d eagerly commit them to memory, and, over time, I began to get a sense of who my father was—and, in turn, who I am.”

Now, here are some excerpts from other sample personal statements:

These 3 are college essays about personal characteristics:

Essay 1: Humorous essay about getting a D and learning a lesson

“Getting a D probably isn’t the worst thing in the world, but it’s not something anyone wants to see, let alone put, on a college application. It came back to me, scrawled in red, on the first big history test of the year. The one the teacher had assured us was a third of our grade. I could already see my chances of a four-year college going up in smoke and my school year hadn’t even started yet.

What happened? I’m not a D student. I’ll get the occasional C as well as the occasional A. D’s are out of character for me, and enough of a stomach punch to really get my attention. The short version is, I didn’t study, and I don’t remember precisely why. There is always a reason not to study, isn’t there? I didn’t study and I went into a test woefully unprepared and got beaten up.

I had two options here. I could accept that I was in fact a D student despite what I had thought. Or I could study hard for the next test and try to bring my grade up by the force of the average.”

Essay 2: Why a talent (in this case, one at football) is also a responsibility

“Talent is not remarkable. It’s usually the first thing anyone compliments. “You’re so talented.” It doesn’t mean what they think it means. It doesn’t mean I worked hard. It means I was lucky, or blessed, or anything else you want to call it.

I have talent. I’ve known since I was old enough to hold a football. The game just makes intuitive sense to me. The pathways of the players, both my team and the others, where the ball has to go, and what I’m doing. In the silence before a snap, I’m already playing out what is going to happen, watching the holes in my lines, tracing the route of my receivers. […]

It is far too easy to view talent as an excuse. For me, it is a motivator. For my talent, I will accept nothing less than a dream that only a tiny percentage of people ever get to experience. To get there, I’m willing to work hard and wring every last accomplishment from myself.

Talent is a responsibility. Because you had nothing to do with acquiring it, you are compelled to achieve every last bit you can with it. While I had grown used to thinking varsity would be it, that was not the case. Now, I can focus on the goal while I accomplish the steps.”

Essay 3: On living with depression

“Before I was diagnosed, I had been told it was a normal part of growing up. I was told that teens are moody. I would grow out of it. I couldn’t imagine anyone growing out of what I was feeling. I couldn’t imagine anyone surviving.

Diagnosis and medication have saved my life, allowing me to see the world as people without my brain chemistry would. […] what I found was a place of tiny kindnesses.

It might sound bad—as though kindness can only exist in the smallest forms. This is not what I mean. There are extraordinary people out there who devote their lives to doing very large, very important things for others. I’m not talking about them, partially because they are extraordinary. They are not the norm.

What is normal are the tiny kindnesses. These do not cost a person much of anything. A slice of time, a moment of openness, and little else. They are a smile when you’re feeling down, a comforting hand on the shoulder, a moment to talk.”

And here are 3 college personal statements, about what drove their interest in their intended major: 

Essay 4: On why this applicant wants to study music

“My great-great-uncle Giacomo Ferrari was born in 1912 in Neverland, NY, the youngest of four sons. His parents had emigrated from Italy with his two eldest brothers in the early 1900s in search of a better life in America. Their struggles as immigrants are in themselves inspiring, but the challenges they faced are undoubtedly similar to those that many other immigrant families had to overcome; because of this, the actions that my relatives embarked upon are that much more extraordinary. Giacomo’s oldest brother Antonio, my great-grandfather, decided to take a correspondence course in violin, and to teach his youngest brother Giacomo how to play as well. Giacomo Ferrari eventually became an accomplished violinist and started a free “Lunchtime Strings” program for all the elementary schools in the Neverland area, giving free violin lessons and monthly concerts.

As a native English speaker who has had the privilege of studying viola and violin with trained, private teachers, I can only imagine the perseverance it took for my great-grandfather and great-great uncle to learn an instrument like the violin out of booklets and lessons that were not even written in their native language. Their passion and dedication to learning something new, something not part of their lives as blue-collar, immigrant workers, and their desire to share it with others, has inspired me as a musician and a person. It is this spirit that has motivated me to pursue an MA at Composition at the University of XXX.”

Essay 5: On why this applicant wants to be an allergy specialist

“Suddenly I started scratching my neck, feeling the hives that had started to form. I rushed to the restroom to throw up because my throat was itchy and I felt a weight on my chest. I was experiencing anaphylactic shock, which prevented me from taking anything but shallow breaths. I was fighting the one thing that is meant to protect me and keep me alive – my own body.

[…] After that incident, I began to fear. I became scared of death, eating, and even my own body. As I grew older, I became paranoid about checking food labels and I avoided eating if I didn’t know what was in the food. I knew what could happen if I ate one wrong thing, and I wasn’t willing to risk it for a snack. Ultimately, that fear turned into resentment; I resented my body for making me an outsider.

In the years that followed, this experience and my regular visits to my allergy specialist inspired me to become an allergy specialist. Even though I was probably only ten at the time, I wanted to find a way to help kids like me. I wanted to find a solution so that nobody would have to feel the way I did; nobody deserved to feel that pain, fear, and resentment. As I learned more about the medical world, I became more fascinated with the body’s immune responses, specifically, how a body reacts to allergens.”

Essay 6 : On why this applicant wants to study medicine  

“My passion for teaching others and sharing knowledge emanates from my curiosity and love for learning. My shadowing experiences in particular have stimulated my curiosity and desire to learn more about the world around me. How does platelet rich plasma stimulate tissue growth? How does diabetes affect the proximal convoluted tubule? My questions never stopped. I wanted to know everything and it felt very satisfying to apply my knowledge to clinical problems. distinct concepts together to form a coherent picture truly attracts me to medicine.

It is hard to separate science from medicine; in fact, medicine is science. However, medicine is also about people—their feelings, struggles and concerns. Humans are not pre-programmed robots that all face the same problems. Humans deserve sensitive and understanding physicians. Humans deserve doctors who are infinitely curious, constantly questioning new advents in medicine. They deserve someone who loves the challenge of problem solving and coming up with innovative individualized solutions. I want to be that physician. I want to be able to approach each case as a unique entity and incorporate my strengths into providing personalized care for my patients. Until that time, I may be found Friday mornings in the operating room, peering over shoulders, dreaming about the day I get to hold the drill.”

Students writing personal statements

You made it this far. Now, it’s time to write your personal statement!

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How to Write a Killer Opening to Your College Essay

good opening sentence for a personal statement

Whether you’re still brainstorming topics for your college essay or personal statement, or completing your final draft, you know your essay needs to stand out from the crowd. You know you need to “get creative,” but it is so hard to know what a college wants to see.

While the school you are applying to also has access to your list of activities and transcript, your essay is their only chance to get to know your personality. Your personality and life experiences matter to your future college because they are a good indicator of whether you would be a good fit on their campus. Colleges ask for a “personal” statement for a reason.

The introduction paragraph of your essay sets the tone for the rest of the essay. So while the topic of your essay or personal statement needs to show depth and provide insight into the person behind the application, the introduction lays the blueprints for the reader on what to expect. So, get creative (we’ll explain what that really means!), skip the cheese, and write from the heart.

Make Creativity the Key

Your opening line should show creativity, but without being cheesy. Something like: “Laughter, much like time, can heal most wounds…” or, “The stage lights flooded my senses, blocking out my vision and the laughter of the crowd before me…” instantly makes the reader want to read further and see where this essay will take you. The reader immediately has questions. Is the author sick? Will the rest of the essay be funny or sad? This particular essay was written by a pre-med hopeful who enjoyed writing stand-up comedy on the side. Her essay shared information about her future career plans, while also inviting admissions professionals to catch a glimpse of her personal life outside the classroom, allowing them to feel like they know her well after reading her essay. If this same student had begun her essay with, “Life is like a box of chocolates,” to indicate her unique interests, the tone would be set with a trite, less authentic opening.

Create an Air of Mystery

Have you ever been so invested in a book that you secretly read the last page? It’s human nature to be attracted to a bit of drama. Riveting, mysterious opening lines keep the reader alert throughout the rest of your essay, as they try to anticipate the curve balls your essay may throw. Don’t be afraid to leave readers hanging for a moment with your first scene, as long as you provide the answers in a timely manner. Here are some examples:

“My hands shook as I realized my mistake.” This essay describes a student who makes a mistake in a laboratory that leads him to a new discovery. By beginning with this story, he is able to talk about his internship in a science lab, as well as end the essay with his experience having his discovery published in a medical journal, hitting two major points on his resume.

“The texture of yarn beneath my fingers reminded me of childhood stuffed animals.” This essay tells the story of a girl teaching herself to knit to connect with her grandmother, and eventually begins crocheting hats, scarves and toys for homeless and foster children. Readers are invited to know the author personally, in addition to expanding on one of her resume entries.

Paint a Picture

Every article containing advice about the Personal Statement agrees: Don’t tell your reader what you did, show them. Paint a picture for them. After an attention-grabbing opening line that leaves the reader wondering what comes next, the rest of your introduction needs to tell a story.

For example: “I turned to the young boy, pausing as his eyes brimmed with tears of frustration, before explaining my new plan of action to help him understand,” is much better than: “The summer before senior year, I tutored an elementary student in math and learned a lot about myself.”

The more detail you add, the more invested the reader will become. Remember, the college is admitting YOU, not just your resume.

Act Natural

A great beginning exercise is to make an outline with the essay prompts, whether these are the Common Application essay choices or the prompts found on the college’s admissions page. Try to answer each essay prompt with three essay topics. Start writing, and see which one flows the best and resonates with your creativity. With the right topic, the opening line will sound natural and the rest of the essay will flow easily.

If you are truly struggling with the voice or organization of your essay, try reading sample essays. While you are reading these essays, write down opening lines and sentences you feel are truly effective or clever. With a page of these inspiring sentences in front of you, try to rewrite your essay using these techniques and try a variety of opening lines.

Take the Bird’s Eye View

Take it from someone (me!) who sat in one of those admissions seats: It is truly essential that your essay be memorable, beginning with the opening line.

I remember the lengthy days of reading admissions files, often reviewing dozens of essays each day. Most of them sounded like copies of one another. Others I still remember to this day, despite reading at least a dozen essays before them that day. Read your opening line and full essay through the eyes of a potential admissions official who has read 20 essays before yours. Does your essay still stand out? Would it catch your attention at the end of a long day of reading essays?

If you can answer yes to these questions, you’re headed in the right direction.

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Author: Michaela Schieffer

Michaela Schieffer is a former admissions counselor and now independent college counselor, guiding students through their college applications and essays through MoonPrep.com . Moon Prep's specialty lies in the Ivy League, direct medical programs (BS/MD), and highly competitive universities.

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Independent careers adviser and writer, ucas personal statements: writing a killer opening.

good opening sentence for a personal statement

This is a tweaked version of an article I originally wrote for the former ‘Which? University’ website. Large extracts from it can currently be found on the UCAS site. It might be useful for students who need inspiration to start their personal statement or for parents, teachers or advisers who are trying to help them put pen to paper.

Are you getting frustrated because you can’t think of a good way to open your personal statement? Or, worse still, are you struggling to write anything at all because you just don’t know where to start? If so, you’re not alone – and my advice is to stop worrying.

I picked up numerous tips on this from admissions tutors up and down the country, albeit a few years ago, and they all tended to take a similar line, which was …. don’t get stressed about trying to think up a killer opening!

Yes, it’s important to ‘sell yourself’, but don’t overdo it. In fact, one of the dangers of trying to come up with a killer opening is that what you often end up with is overkill. As one admissions tutor said: “Be succinct and draw the reader in, but not with a gimmick. This isn’t ‘The Apprentice’”.

Even some Oxbridge admissions tutors mentioned this. They emphasised the need for candidates to engage the reader with a punchy start, but not to fall into “the dreaded overly-dramatic X Factor style” of opening. They want to be engaged by your relevant perceptions or ideas, not by something flashy.

Here are some more admissions tutor comments and I hope they might help relieve some stress and give you a starting point:

  • Don’t waste time trying to think of a catchy opening. It’s often a complete turn-off.
  • Your interest in the course is the biggest thing. Start with why you chose it.
  • The best personal statements get to the point quickly.
  • Start with a short sentence that captures the reason why you are interested in studying on the programme you are applying for and that communicates your enthusiasm for it.
  • Go straight in. Why are you excited about studying this course?
  • The opening is your chance to introduce yourself, to explain your motivation for studying the course and to demonstrate your understanding of it.
  • It’s your enthusiasm for the course we want to know about. Start with that.
  • Write what comes naturally.
  • ‘What you want to study and why’ should be in the first two sentences. What excites you about the course and why do you want to learn about it more?
  • Be specific from line one.
  • Talk about you and your enthusiasm for the subject from the very start.
  • In your opening paragraph you need to show that you know what you are applying for. Don’t waffle or say you want to study something just because it’s interesting. Explain what it is that you find interesting about it.
  • It’s much better to engage us with something interesting, relevant, specific and current in your opening line, not ‘from a young age’ or ‘I have always wanted to’. Start with what’s inspiring you now, not what inspired you when you were six.

And the following three comments from admissions tutors suggest you shouldn’t even begin at the start… :

  • I think the opening line is the hardest one to write, so I often say leave it until last and just try and get something down on paper.
  • Don’t spend too long on the introduction. Concentrate on the main content of your statement and write the introduction last.
  • I often advise applicants to start with paragraph two, where you get into why you want to study the course. That’s what we’re really interested in.

The general theme here is that the best statements tend to be those that are genuine and specific from the very start. So you won’t go far wrong if you begin by explaining or reflecting on your enthusiasm for the course, your understanding of it or what you want to achieve from it.

However, do try to avoid the most obvious opening sentences. UCAS once published a list of the most common opening lines in personal statements and urged applicants to avoid using ‘hackneyed’ phrases. The top five were:

  • From a young age….
  • For as long as I can remember…
  • I am applying for this course because….
  • I have always been interested in….
  • Throughout my life I have always enjoyed….

And at number eleven was a Nelson Mandela quote … which brings me to one last piece of advice.

In a very popular article I once wrote for ‘Which?’ called ’10 things not to put in your personal statement’ , quotations were top of the list of admissions tutors’ pet hates. They especially tend to dislike it if you put a quotation in right at the start – and it’s even worse if you don’t actually explain why it’s there.  

So remember, in the opening line of your statement they don’t want to know what Nelson Mandela thought, they want to know what you think.  

One last thought. A technique that can be quite effective is the ‘necklace approach’. This is when you make a link between your opening sentence and your closing sentence, whilst also adding an extra dimension to what you said at the start. For example, if you started with an interesting line about what is currently motivating you to study your chosen degree course, you could link back to it in your closing paragraph by briefly elaborating on something specific about the subject that you’re excited about exploring in more depth.

I can still vividly remember the person who first inspired me about the necklace approach. It was a student called Marianne, who used it herself and was accepted by Cambridge to study Law. Interestingly, she now has a very successful career as a Product Owner and Technical Writer. But that’s another story!

©  Alan Bullock, updated 14/6/2021

The photographic image (of Old Harry Rocks on Dorset’s Jurassic Coast) is from my own collection.

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How to start a personal statement

The process of writing your personal statement can be simple if you know how to start. this is our guide on where to begin..

Author image

Make a plan

Prepare how you’re going to write your personal statement before you begin any of the actual writing. Note down how you want to structure it and what you want to say in each paragraph. By summarising what you’re going to write in a plan, you can assess whether your personal statement will flow and if you have all the things you need to include.

  • What to include in a personal statement

Have a structure

Part of planning your personal statement is deciding how to lay it out. Keep in mind that you’re telling admissions tutors the story of you. All stories have a structure – there’s a beginning, a middle and an end. You can use a similar method to convey your motivation for choosing the subject you’re applying for.

There’s more than one way to structure a personal statement, but you should at least have a:

  • Clear introduction
  • Strong body of five–six paragraphs that link your experience and achievements to why you've chosen the subject
  • Conclusion to summarise it all

A structured statement also shows admissions tutors that you can communicate effectively.

Begin with you

Tackling the introduction first? This is your chance to talk about you, your background, and your excitement for the course. It should then flow naturally into the middle paragraphs, where you can expand on why you’re interested in the subject you’ve chosen.

Tina, Lead Admissions Tutor for Adult Nursing at the University of Brighton , shared with us what she looks for in the first few paragraphs of a student's personal statement:

They should start their application with the reason why they are applying and if they have any personal insight into a role such as being cared for when they were younger, attending hospital to visit a relative or any other experience as part of a course, volunteering, or work. Tina, Lead Admissions Tutor for Adult Nursing at University of Brighton

Be to the point from the beginning

Your introduction shouldn’t be long-winded, so two or three sentences are usually enough. You only have 4,000 characters and about 47 lines to play with for the entire statement.

Don’t be afraid to go straight into talking about what excites you most about your subject and the motivation behind choosing to apply. Use language that’s punchy, concise, and relevant too. This will help you to show your ambition and enthusiasm to admissions tutors.

Avoid cliché opening sentences

Clichés are clichés because they’re overused. Put yourself in the shoes of an admissions tutor – they’ll be reading lots of personal statements, so the ones that stand out will be those that aren’t like the others.

Make a note of any clichéd sentences you can think of or have seen online, and check you don’t include them when writing your personal statement. Some examples to avoid include:

  • ‘I have always wanted to study...’
  • ‘I feel I’ve always had a passion for...’
  • ‘From a young age...’
  • ‘Since I can remember...’

Don’t feel pressured to write the intro first

The introduction seems like the obvious place to start. But you may find it easier to leave the introduction until the end. Start at whichever point suits you best, provided you have a plan and structure in place.

Fortunately, the intro is only a few sentences, and given that the most important content will come in the body paragraphs, it may make sense to start with these paragraphs.

Just start writing! Don’t feel that you necessarily need to write your personal statement in the order in which it will be read. This is only for the author to know. Dr Ceri Davies, Economics Director of Admissions and Recruitment at University of Birmingham
  • Tips for writing your personal statement

Just get words down

The most important part of writing is to get words on paper. If you’re struggling to plan, try writing down the first words that come to your head about why you want to study the subject. If you do have a plan and structure, but don’t know where to begin, try taking the same approach. You can remove or edit any bits that you don’t like later.

Once you start writing you should hopefully enter a state of flow. You’ll piece sentences together and gradually craft an impressive personal statement.

Start by writing down all the reasons why you want to study the subject you are applying for and then, when all your enthusiasm is flowing, you can decide the order you want to put it in. Katherine Pagett, Student Recruitment Manager at University of Birmingham
  • How to make your personal statement stand out

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What’s a personal statement for college.

Senior Associate, JPMorgan Chase

good opening sentence for a personal statement

As you complete your college applications, whether it’s through the Common App or by individually applying, you’ll likely come across prompts in the application that ask you to write about yourself. Think of it as an opportunity to introduce yourself to the admissions committees of the schools you’re applying to in a different way than the insights recommendations and your transcript can provide.

Sometimes called an admissions or application essay, a personal statement, or a statement of purpose, what’s typically being asked for is information about your background, experiences, accomplishments, future goals, and any challenges or obstacles you may have had to overcome. Because of that, when it comes to any personal statements you write for college applications, the aim is usually to showcase your personality, interests, and character in a compelling and authentic way.

Keep reading for more information about personal statements, the prompts to expect, and some tips for mastering this part of a college application.

When will you have to write a personal statement during the college application process?

Many college applications require a personal statement of some kind. For applications submitted through the Common App, a personal statement is a required component for nearly all colleges and universities that use the platform. The Common App allows students to write one comprehensive essay that’s sent to all colleges they’re applying to through the system. This means you’ll write just one personal statement, which will be part of every college application you submit through the Common App. Some colleges might ask for additional shorter essays, known as supplemental essays, on top of this, so be prepared for those asks.

Many scholarship applications also require at least one personal statement or essay as part of the application process. Like college applications, scholarship personal statements provide an opportunity for applicants to showcase their qualifications, experiences, and personal motivations. A personal statement for a scholarship application often serves as a way for applicants to demonstrate their merit, express their career and educational goals, and explain how they’d benefit from and contribute to a scholarship program.

How can your personal statement impact your college applications?

Your personal statement can have a significant impact on your college applications in several ways:

  • Demonstrating your character and personality: Your personal statement offers admission committees insight into who you are beyond your grades and test scores. It can showcase your values, motivations, and unique qualities, helping to paint a more comprehensive picture of you as a prospective student.
  • Highlighting your achievements and experiences: It allows you to discuss your academic accomplishments, extracurriculars, and any challenges you’ve overcome. This can demonstrate your potential for success and your ability to contribute to a campus community.
  • Conveying your passion and commitment to a particular school: A personal statement allows you to articulate your academic and career goals and connect them to your reasons for applying to a specific college or program. Admissions committees are looking for students who are genuinely interested in and committed to their educational and personal growth, along with being excited to attend their school.
  • Setting you apart from other applicants: A well-crafted personal statement can help you stand out among applicants with similar academic credentials. It allows you to showcase what makes you unique.
  • Addressing any weaknesses or challenges: If any aspects of your application may raise concerns to the admissions committees, such as a lower grade point average (GPA) in a particular semester, your personal statement can allow you to provide context and explain any extenuating circumstances. This can help mitigate potential red flags in your application.

How do you know what topic to write about in your personal statement?

Over 1,000 U.S. colleges accept the Common App, so many students will be choosing from among the Common App’s seven essay prompts.

Below is the list of essay prompts from 2023-24 Common App :

  • “Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.”
  • “The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?”
  • “Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?”
  • “Reflect on something that someone has done for you that has made you happy or thankful in a surprising way. How has this gratitude affected or motivated you?”
  • “Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.”
  • “Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?”
  • “Share an essay on any topic of your choice. It can be one you've already written, one that responds to a different prompt, or one of your own design.”

Beyond the prompts from the Common App, which many students utilize, some schools may have their own applications with their own prompts or supplementary prompts that they expect students to complete.

For instance, at Yale University , one of the school’s supplementary prompts is: “Tell us about a topic or idea that excites you and is related to one or more academic areas you selected above [on your application].” At Amherst College, one of the supplementary questions is: “In what ways could your unique experiences enhance our understanding of our nation and our world.”

What makes a good personal statement for a college application?

A lot goes into writing a strong personal statement for college applications.

Hafeez Lakhani of educational coaching firm Lakhani Coaching told the New York Times to think of it like this: “Every college is like a dinner table. What will make you the most interesting contributor to that dinner table conversation? What will make you help everyone else have a more interesting experience?”

Lacy Crawford, a former independent college application counselor and author of Early Decision, told USA Today : “These essays should read like smart, interesting 17-year-olds wrote them. A sense of perspective and self-awareness is what’s interesting...I think most students are torn between a pathway dividing a diary entry and a press release. It’s supposed to be a marketing document of the self.”

Here are a few tips to make the most of a personal statement.

  • Tell a story: Use the space to showcase your personality, interests, personal values, life experiences, and even your sense of humor. Don’t just use it to regurgitate your accomplishments, which can be gleaned from your high school transcript and other parts of your application.
  • Consider emphasizing your volunteer work and other community work: Many college admissions offices look for students who are active in their communities, be it volunteering or in different ways. The personal statement is a good place to emphasize how you’re making the world a better place.
  • Emphasize any extra work you’ve done to dive into your field of interest: Be it internships, college-level courses at a community college, or extracurricular activities, anything that shows you’ve done extra work to explore your chosen field of study will help to emphasize your passion. Tie this passion to why you’re particularly excited about attending a particular school, and you may have a winning formula.
  • Make sure you check grammar and spelling: You don’t want to write a great essay and let a few grammatical and spelling errors get in your way. Read and re-read your essay to check for spelling and grammar, and get a few people you trust to help you proofread your work as well.

Final thoughts

A strong personal statement can make a positive impression on admissions officers and contribute to a well-rounded and compelling college application. It allows you to showcase your strengths, demonstrate your potential, and express your genuine interest in the college or program.

Top 10 Personal Brand Statement Examples To Follow

Maddy Osman

Updated: March 11, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

what is a personal brand statement

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

As an entrepreneur who is always on the lookout for customers or potential investors, you know that trust is key. Developing a personal brand for yourself can be an effective tool to help grow your business.

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

good opening sentence for a personal statement

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

good opening sentence for a personal statement

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

good opening sentence for a personal statement

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

good opening sentence for a personal statement

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

good opening sentence for a personal statement

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

good opening sentence for a personal statement

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

good opening sentence for a personal statement

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

good opening sentence for a personal statement

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

good opening sentence for a personal statement

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

good opening sentence for a personal statement

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

  • Why am I building my brand?
  • What do I want my audience to know me for?
  • How do I do things differently?
  • Do I have a distinct skill set, experience, point of view, or passion?
  • What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

A personal brand statement conveys your mission, differentiates you from competitors, and attracts your target audience. Use these tips and real-life examples of personal brand statements to inspire you to write your own.

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