globalization of cemex case study

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Globalization of CEMEX, The

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Playing Global Monopoly in Cement: The Globalization of CEMEX

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CEMEX: Globalization "The CEMEX Way" Case Study

In June 2007, Mexico-based CEMEX became one of the world’s largest suppliers of building materials after attaining a majority stake in Australia’s Rinker Group. Just 24 months earlier, the company had acquired U.K.-based RMC. While CEMEX’s successful growth strategy could be attributed to its unique post-merger integration process, it was unclear whether using the same processes with the RMC and Rinker acquisitions would suffice....

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In June 2007, Mexico-based CEMEX became one of the world’s largest suppliers of building materials after attaining a majority stake in Australia’s Rinker Group. Just 24 months earlier, the company had acquired U.K.-based RMC. While CEMEX’s successful growth strategy could be attributed to its unique post-merger integration process, it was unclear whether using the same processes with the RMC and Rinker acquisitions would suffice.

Learning Objective

To highlight CEMEX’s globalization strategy; and illustrate how the company has managed to attain a high level of operational efficiency throughout its distributed operations without a complex organizational structure.

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Case Flash Forward: Globalization of CEMEX

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Each Case Flash Forward provides educators and students with a brief update of key changes at a particular company covered in a related case study. It is a compilation of publicly-available content prepared by an experienced editor. This Case Flash Forward provides an update on CEMEX, including significant developments, current executives, key readings, and basic financials

Jan 8, 2016 (Revised: May 9, 2022)

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Globalization of CEMEX

Globalization of CEMEX ^ 701017

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Publication Date: September 08, 2000

Source: Harvard Business School

CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, longer-established majors. CEMEX's superior profitability supplies a basis for discussing the sources of superior performance in a global context. In addition, the wide array of benefits that CEMEX derives from its operations in different countries broadens conventional notions of why firms globalize.

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Cemex: Cementing a Global Strategy

From a relatively modest Mexican family-owned conglomerate, CEMEX, became the 3rd largest cement company in the world. CEMEX's strategy took place in three major steps: (1) consolidating its Mexico market, (2) internationalization, (3) global management. Having completed acquisitions in the USA and the UK, the group was a well established in America, Europe and Asia, although not present in China and India.

- To analyze and discuss the process of globalization - To discuss the global transferability of competitive capabilities - To illustrate the globalization of firms from emerging countries

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Globalization of CEMEX is a Harvard Business (HBR) Case Study on Strategy & Execution , Fern Fort University provides HBR case study assignment help for just $11. Our case solution is based on Case Study Method expertise & our global insights.

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Case study description.

CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, longer-established majors. CEMEX's superior profitability supplies a basis for discussing the sources of superior performance in a global context. In addition, the wide array of benefits that CEMEX derives from its operations in different countries broadens conventional notions of why firms globalize.

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Playing Global Monopoly in Cement: The Globalization of CEMEX

Case Studies in Business and Management

This research article is intended for use as a classroom case study with questions for discussion in International Business. This research analyzes CEMEX and their strategy for globalization. CEMEX is a Mexico founded building materials company that operates in more than fifty countries and maintains trade relationships in over one-hundred nations. In addition to CEMEX creating an international business, CEMEX embraces core values including ethics, integrity, and environmental sustainability. The literature review in this study, documents how CEMEX overcame cultural and political implications, and significant risk to become a significant multinational corporation. The topical focus and purpose of this research is to explore CEMEX critically as a specimen company representing cross-cultural and international business growth. The analysis includes the utilization of the Hofstede Cultural Dimensions framework and the PESTLEEG analysis.

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The globalization of CEMEX Harvard Case Solution & Analysis

Home >> Harvard Case Study Analysis Solutions >> The globalization of CEMEX

The globalization of CEMEX Case Study Solution

Introduction:

The Cementos Hidalgo was formed in 1906, which later merged with Cementos Portland Monterrey and named as CEMEX, the initial production capacity of the company was almost 5,000 tons per year, the capacity of the company in the late 1980’s reached to 15 million tons per year which makes the company one of the biggest company in the world operating in this sector and the biggest company in the Mexico. Since its incorporation, the company undertakes various strategies to expand the operations, the company begins to export the cement to other parts of the world which mainly includes U.S. On the other hand, the management also acquired various companies operating in the same sector in order to sustain the competitive advantage for long-term.

In addition to this the management was also keen to reduce the risk and reliance of the company from the cement industry and acquired various companies operating in the petrochemical, tourism and mining industry. However, the senior management was not satisfied from this diversification and turned to the cement sector shortly.After the under performance of the diversified portfolio, the management exploit the international cement market and acquire many companies in the cement sector in various countries. This strategy also enabled the CEMEX to successfully face the economic recession in the Mexican market, CEMEX was one of those companies in the Mexico which were profitable during that financial crises.

The local and international cement industry both are affected by the intense competition, although the number of players in both the market are high but the rivalry among the competitors can be regarded as low. The biggest player in the market sets the prices of cement and all the remaining players adjust the prices set by the biggest company to make product profitable. Furthermore, the demand of the cement appears to be low in the developed countries while the demand is forecasted to grow at a good rate in the developing countries. The demand of cement in the international market is also affected due to the increased production levels of domestic producers. The supply of the raw materials is also affected due to the policies of the government which also results in lower demand for the cements from the international suppliers.

The globalization of CEMEX Harvard Case Solution & Analysis

How global is cement industry:

It can be said that cement industry is highly global, all the large players in the industry have presence in many countries. Apart from the big players, various small producers of cement operates in more than one destination which again increases the globalization of the cement industry. The top three players in the cement manufacturing industry are Holderbank Lafarge and CEMEX operating in many parts of the world, Holderbank operates in more than 50 countries while Lafarge and CEMEX operates in 38 and 15 countries respectively, this geographic expansion depicts the high globalization of the industry. Almost 40% of the total global demand for the cement is fulfilled by the top six manufacturers of cement which depicts the extent of the globalization of the cement industry.

Factors that drives the globalization of cement industry:

The demand of cement is also very high in almost all parts of the world because of the fact that it is one of the main material used in the manufacturing industry except for the developed countries which also increased the extent of globalization of the cement industry. The profitability of the industry is also very high along with the demand which makes this industry attractive for many large companies which are currently not operating in this industry . On the other hand the high profitability and demand also forces companies which are currently operating in this sector to increase and expand their operations. (Nitisha)

It can be said that the main reason for the globalization in any industry is that the industry have very positive growth prospects which pushes the existing companies to exploit these opportunities. Another factor which makes the industry more globalized is the availability of the financial resources to the existing companies, almost all the cement producing companies have large amount of cash reserves and access to the new finance is also relatively easy. Management of those countries wants to capitalize the surplus resources and for this purpose they exploit the geographically dispersed market, thus making the cement industry global.(Pettinger, 2013)

Although the competition in the industry is high but the nature of the competition is very polite and smooth and almost all the players respect each other and design pricing strategies based on the price set by the industry leader, this factor also increases the charm of the industry which makes the globalization even more higher. (hub.globalccsinstitute.com)

Factors that impede the globalization of cement industry:

As there are many factors that increase the globalization of the industry but, there are many factors as well that impede the further globalization of the cement industry which mainly includes the uncertain political condition, the limited reserves of various natural materials used in the production of cement, the condition of climate and the less reliance on the cement. In modern days almost all the businesses and industries are globalizing but there are many factors which makes the pace of globalization very slow................

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Boulder County terminates Cemex plant's right to operate at current level

A pr. 10—Boulder County sent a letter today to Cemex terminating the company's right to operate its cement plant east of Lyons, citing a traffic study that shows increased traffic created a hazard and expanded the use of the plant at 5134 Colo. 66, Longmont.

Boulder County Community Planning and Permitting Director Dale Case said in a news release that the letter tells Cemex to stop operating.

"After a thorough investigation, we have determined that additional traffic at the plant has expanded Cemex operations," he said in the release, adding an expansion isn't allowed under the county's land use rules.

Cemex has 30 days to provide evidence that the director's determination was incorrect, reduce the cement plant's use or appeal to the Boulder County commissioners, according to the county. Cemex will be able to operate its cement plant under current operating conditions until a final determination is made.

Cemex officials couldn't immediately be reached for comment.

The plant has operated outside Lyons since 1965, according to the county. In 1994, Boulder County amended its land use code to require special use approval for those types of operations and the cement plant became a nonconforming use. Under the code, nonconforming uses are allowed to continue, but generally can't be expanded.

The Boulder County commissioners in 2022 denied Cemex's application to continue mining at the Dowe Flats Quarry east of Lyons for 15 more years. The county had authorized Cemex in 1994 to mine the quarry for a maximum 25-year period.

After the Dowe Flats Quarry closed, the county began receiving complaints from area residents that the use of the cement plant had intensified, including increased truck traffic, according to county officials. Along with complaints about traffic, residents have raised concerns about air pollution.

Following the complaints, the Colorado Department of Transportation required Cemex to conduct a traffic study. The study demonstrated a more intensive level of truck traffic at the cement plant since the closure of the Dowe Flats Quarry, according to the county.

As a result of the study, the state determined that vehicles could no longer turn left from the cement plant's drive onto Colo. 66. CDOT likely will require Cemex to make alterations to prevent this left turn, according to the county.

Reviewing the traffic study and other information, Case determined the additional traffic has created a hazard and intensified the use of the Cemex property.

While the quarry was in operation, he said, the county recorded about 600 average daily trips at the plant. A traffic study last year found that number more than doubled, to an average of 1,283 daily trips as Cemex began bringing in all its raw materials from other locations.

"Daily trips are one of those thresholds that are key to how we regulate land use in the county," he said. "It's important that companies are held to those standards."

The main group initiating the complaints is Good Neighbors of Lyons, which has urged the plant to shut down. The resident advocacy group also requested a hearing in January as part of the Colorado Air Quality Control Commission's permit process. At the hearing, the group requested stricter monitoring of the plant's emissions.

The county's land use decision was supported by a petition, as well as a letter signed by the mayors and other elected officials in nearly every Boulder County municipality, according to the advocacy group.

"We see this as a critical step towards holding corporations accountable for their local impact and a testament to the power of community advocacy," Sarah Lorang, co-founder of Good Neighbors of Lyons, said in an email.

A global building materials company, Cemex operates 10 cement plants and about 50 cement terminals across its U.S. network, which extends to Boulder County.

(c)2024 Colorado Hometown Weekly Distributed by Tribune Content Agency, LLC.