essay smart clothes for work

January 1, 2016

Dress for Success: How Clothes Influence Our Performance

What you wear can influence your thinking and negotiating skills, and even hormone levels and heart rate

By Matthew Hutson & Tori Rodriguez

Joanne Yong Getty Images

The old advice to dress for the job you want, not the job you have, may have roots in more than simply how others perceive you—many studies show that the clothes you wear can affect your mental and physical performance. Although such findings about so-called enclothed cognition are mostly from small studies in the laboratory that have not yet been replicated or investigated in the real world, a growing body of research suggests that there is something biological happening when we put on a snazzy outfit and feel like a new person.

If you want to be a big-ideas person at work, suit up. A paper in August 2015 in Social Psychological and Personality Science asked subjects to change into formal or casual clothing before cognitive tests. Wearing formal business attire increased abstract thinking—an important aspect of creativity and long-term strategizing. The experiments suggest the effect is related to feelings of power.

Informal clothing may hurt in negotiations. In a study reported in December 2014 in the Journal of Experimental Psychology: General , male subjects wore their usual duds or were placed in a suit or in sweats. Then they engaged in a game that involved negotiating with a partner. Those who dressed up obtained more profitable deals than the other two groups, and those who dressed down had lower testosterone levels. 

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For better focus, get decked out like a doctor. In research published in July 2012 in the Journal of Experimental Social Psychology , subjects made half as many mistakes on an attention-demanding task when wearing a white lab coat. On another attention task, those told their lab coat was a doctor's coat performed better than either those who were told it was a painter's smock or those who merely saw a doctor's coat on display. — Matthew Hutson

Inspired by findings that winning combat fighters in the 2004 Olympics had worn red more often than blue, researchers investigated the physiological effects of wearing these colors. As reported in February 2013 in the Journal of Sport and Exercise Psychology , they paired 28 male athletes of similar age and size, who competed against one another once while wearing a red jersey and again while wearing blue. Compared with fighters in blue, those wearing red were able to lift a heavier weight before the match and had higher heart rates during the match—but they were not more likely to be victorious. — Tori Rodriguez

Trying too hard to look sharp can backfire. When women donned expensive sunglasses and were told the specs were counterfeit, as opposed to when they thought they were real, they cheated more often on lab experiments with cash payouts. Fake sunglasses also seemed to make women see others' behavior as suspect. Authors of the study, published in May 2010 in Psychological Science , theorize that counterfeit glasses increase unethical behavior by making their wearers feel less authentic. — M.H.

The Red Sneakers Effect

It's not news to anyone that we judge others based on their clothes. In general, studies that investigate these judgments find that people prefer clothing that matches expectations—surgeons in scrubs, little boys in blue—with one notable exception. A series of studies published in an article in June 2014 in the Journal of Consumer Research explored observers' reactions to people who broke established norms only slightly. In one scenario, a man at a black-tie affair was viewed as having higher status and competence when wearing a red bow tie. The researchers also found that valuing uniqueness increased audience members' ratings of the status and competence of a professor who wore red Converse sneakers while giving a lecture.

The results suggest that people judge these slight deviations from the norm as positive because they suggest that the individual is powerful enough to risk the social costs of such behaviors. — T.R.

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Should I dress more smartly for work?

We live in an image-obsessed world, says Sharmadean Reid. But there are dangers in being too decorative

Does it matter what I wear to work? I like to be comfortable but occasionally catch a glimpse of myself in the lifts (I work in advertising) and think I look a hot mess. Will that hold me back?

The short answer to “Does it matter?” is yes and no. No one can be on point with their outfit every day. That’s why they invented uniforms. I tend to start the week in what I call “cosy clothes”, a tracksuit or a jumper. I probably look a “hot mess”, too, but it means I can be focused. The beginning of the week is when I do the school run, and don’t tend to arrange any meetings. So I’m happy to wear whatever I want.

When it gets to Wednesday and my son goes to his father’s for the latter part of the week, I start pulling out the outfits I love, and go to see people I need to make an impression on. It makes me feel good to switch it up and have glam days and chill days. When I like my look, I feel more confident about my meetings.

Advertising, I can imagine, is very image-based and of course you feel a certain pressure to look good. But do you feel a mess because you know you haven’t made an effort, or because you feel you ought to look good for your colleagues and clients? Neither is the “right” or “wrong” approach, but it’s always good to consider why you feel the way you do.

Only you can know whether your look is so lax that it will hold you back. We live in a selfie- and image-obsessed world: do you want to play that game, or do you want to do your job? Remember, there’s a risk that the more presentable you are, the more people want you around merely for decoration (not to mention how relentless the upkeep is).

Would looking smarter enhance your ability to do your job? Do what feels right for you, and what will help you achieve your goals at work. If that means putting in a bit more effort, then let’s face it: it’s probably worth it.

Send your questions for Sharmadean to [email protected]

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ELTEC English

Teaching ielts students., ielts essay evaluation: employees should dress smartly..

Some organizations believe that their employees should dress smartly. Others value the quality of work above appearance.  Discuss both these views and give your own opinion.

Every organization follows a different strategy to succeed in its business. Many companies ask their   (1) employees to wear smart clothes at the workplace as they present the  companies’ image (whose image? Incomplete.)  and bring discipline in that (THAT does not refer to anything) at work place. Others emphasize on the work performance because it provides freedom (to whom? This is too vague.)  and reduces the financial burden of their workers. I agree with the latter system.  (Others emphasize that work efficiency is more desirable than appearance since it reduces the financial burden of both employees and company.)

1. Unnecessary pronoun. Also, it creates confusion with the next pronoun (THEY) which refers to EMPLOYEES.

Well dressed employees attract the attention of customers in any organization. (2)  As they are the first point of contact, their appearance plays an important role to impress the people visiting the company. (How and Why? EXPLAIN in at least one sentence.)  It gives the impression that the company is serious about business.  Additionally, adequate dressing makes the workers feel that certain strict regulations are being followed in the company. This not only maintains the discipline at   in the work area but also enhances sincerity toward their job. For example, students interact in a professional way with the professor wearing a formal suit while their approach can be more friendly with the teacher wearing jeans and T-shirt . (Hold it! You’re referring to STUDENTS’ interaction with a PROFESSOR. But, the point is about behaviour of the employee – the professor in this case. It is not about the students. Also, I think it is not wise to present student-teacher relationship as similar to customer-organization interaction. The example is poor in task response.)   For example, the sales staff in a jewelry shop must give greater importance to clean, formal clothes as it forces them to behave in a formal manner and enables them to impress customers before they sell an expensive item.  Therefore, sometimes it is mandatory to give importance to the clothing style at the workplace.

2. Just a sentence structuring issue. Many examiners may choose to ignore this misdemeanor. But, for your knowledge, let me point it out. “In any organization” needs to be placed at the beginning of the sentence. Ask yourself “Who is in an organization?” Employees or customers. Customers, certainly not. “In any organization, well-dressed employees attract the attention of customers.”

On the other hand, I support the view that  liberty to wear the clothes of their choice reduces the (“the X of Y”)  unwanted expenses of employees. They can work with a limited variety of clothes instead of buying different and good looking dresses. For example, a worker, whose salary is less than thirty thousand INR, can not afford one formal suit every month which costs more than five thousand rupees . Therefore, he has to quit such an organisation (there is no mention of any organization in the previous sentence.)  the organization that makes such demands  despite having vast knowledge in his domain. Moreover, when employees feel that their   the quality of their  work is given more importance than the dressing style, they feel more confident and connected to the company. They focus to improve their performance instead of diverting their mind toward unwanted distractions.

To conclude, although dressing plays a vital role in many organizations, I believe that giving it more value than the work-related skills can never be in the favor of organization. Companies can lose their potential workers’ confidence and dedication toward work if they follow such a system.

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The New Rules of Work Clothes

• Allison Shapira

People’s tolerance for discomfort — and conformity — has changed.

After two years of hastily throwing a business jacket over a T-shirt and sweatpants while letting people into our homes during the Covid-19 pandemic, our tolerance for conformity — and discomfort — has changed. The business dress code is evolving. Have you been rethinking your work attire as you transition back into the office, but you’re worried about what others will think? In this piece, the author offers practical steps to try if you’re considering changing things up. 

I remember my first keynote speech for a major Fortune 50 financial institution. I wanted to make a powerful first impression, so I went to Nordstrom and spent 10% of my speaking fee on Jimmy Choo shoes that would “demonstrate my business success.” I’ve since worn those black stilettos on stages around the world. And while they do indeed make me feel strong and powerful, they also hurt my feet.

• Allison Shapira teaches “The Arts of Communication” at the Harvard Kennedy School and is the Founder/CEO of Global Public Speaking, a training firm that helps emerging and established leaders to speak clearly, concisely, and confidently. She is the author of the new book, Speak with Impact: How to Command the Room and Influence Others (HarperCollins Leadership).

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I hate to say it but, yes, you should dress for success

• Maybe work attire shouldn't matter, but it does. 
• For better or worse, studies show humans form impressions about each other at a glance.
• These impressions are based in part on clothes.

We've covered how to make a fortune , how to manage (or fire ) your boss, what it means to work smarter , and many other career topics. And now, it's finally time to discuss the perennial and important work-related question: How should you dress?

The short answer is:

You should "dress for success."

That usually means dressing professionally, the way most successful people in your organization and industry dress — those people whose jobs and reputations you eventually want.

Now, especially early in your career, it's easy to resent that.

For example, you might feel that your personal clothes are part of your identity and that having to dress differently at work is an affront to who you are. Or you might be confused about what it means to dress professionally.

Also, "professional" clothes can be expensive and a pain to care for.

And sometimes they're uncomfortable.

I sympathize — because I used to think that way!

When left to my own devices, I dress extremely casually. For example, thanks to a moth invasion, most of my sweaters look like they were used as targets at a shooting gallery. But when I'm home, I still wear them. Because they work. Also, from April to October, when it's hot and humid in the northeast, I usually wear shorts. Because they're comfortable.

(My editor, Hayley Peterson, once wrote a story about "short suits" — a short-lived fashion trend that tried to blend suits with shorts. Fortunately, I never read it. Because I might have tried it. And then I would have looked even more ridiculous.)

Anyway, at the beginning of my career, my desire to "just be me"—and my hatred of formal clothing—actually factored into the kind of work I chose to do. (Freelance writing, teaching tennis, etc.)

Even today, I have to remind myself that the clothes that I reach for instinctively at home are not suitable for work — including Zooms.

But I no longer resent society or my employers or colleagues for making me dress up a bit.

This is because I now see that, whether or not it should, appearance and professionalism in the workplace (including clothing) affect how you're perceived — and, therefore, can impact career progression and, in some cases, the quality of your work. (I'll come back to this.)

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I also see — and this is key — that it's not about me .

It's about respecting my colleagues and job enough to make an effort to look and act professionally and represent my organization in a way that helps it.

No, you don't necessarily have to wear suits

Importantly, "dressing for success" does not mean always wearing a high-end suit. In fact, in today's workplaces, that would rarely be appropriate — and could even be considered bizarre, ostentatious, or stuffy.

It also doesn't mean you have to look "sharp" or "stylish." (No one will ever accuse me of that!)

"Dressing for success" just means looking professional and in keeping with your workplace culture — as opposed to how you might dress on the weekend or at home.

In some workplaces, that means suits.

In others, it means " business casual ."

In others, it's "anything but pajamas or bathing suits."

In others, (it seems), it's almost anything .

It also, of course, matters what kind of work you do. If you're an individual contributor like a software developer or writer, where you rarely interact with colleagues in person or on video and never physically represent your employer to the outside world, your clothes are less important. Your boss may care what you're wearing, so it will behoove you to know that and make an effort. But the less you visually interact with people, the less it matters.

In these cases, moreover, you can argue credibly that you do your best work when you are most comfortable and, therefore, that it's in your employer's interest to define "dressing for success" as "dressing in the way you do your best work."

(Though, even here, it's worth pointing out that some individual contributors — like the biographer Robert Caro — wear a suit and tie every day even when they sit alone in their office and never interact with anyone . Why? In Caro's case, he's said it reminds him that he's a professional who has a job to do, and is at work.)

When you do visually interact with people at work, moreover — internally or externally — your clothes and general appearance make a much bigger difference.

This is because, for better or worse, and whether they should or not, humans form impressions about each other at a glance . These impressions are based on facial and behavioral cues as well as… clothes .

Not surprisingly, research suggests that looking more professional creates a better first impression .

(It also suggests that shelling out to buy a bespoke suit vs. an off-the-rack one pays off. So apparently, in the days when I worked on Wall Street and wore suits, I should have done that!)

Once your bosses, colleagues, and outsiders have formed an impression of you as a competent and respectful professional and an asset to your organization, you have more latitude. In that case, joining a weekend or evening Zoom in your gym clothes will be understood as a situational-specific convenience, not a benchmark of your professionalism and attitude.

But if you always dress in gym clothes, pajamas, or cut-offs, even when meeting in person with colleagues, clients, prospective clients, outsiders, and people who work for you, many of these folks may assume that you care little about your work and job.

These people might further assume that, if you don't care enough to look professional, you also probably don't care enough to behave professionally in other ways that could affect the quality of work you do.

That impression could hurt not only you and your employer and your career prospects, but your ability to do your job.

As with other aspects of professional conduct, dressing for success is not about you . It's about your respect for the organization that is paying you and the colleagues you work with. And it makes a difference.

Watch: Why clients wait months for a Savile Row suit made by a master tailor

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A scientific argument for dressing a little nicer at work

They say clothes make the man — but can they make him smarter too?

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When it comes to work clothes, we are in a new era — the era of Mark Zuckerberg's hoody, and Mary Barra's "jeans allowed" policy. Where 20 years ago, dark power suits with sculpted shoulders emanated prosperity and productivity, now people seem to think henleys do the trick.

Even in corporate environments that have not adopted the casual, start-up ethos, business casual is the new business formal; weekend wear is the new business casual; and pajamas are legitimate uniforms for the growing ranks of telecommuters and freelancers who work from the privacy of their bedrooms. Suits are gross.

Given the changing fads, you may not want to start showing up at work in a three-piece suit and a tight half-Windsor, especially if you work at a flip-flop office. But there's some evidence that for most of us, a return to slightly more formal work attire may be a good thing. Even if you work at home.

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Clothes can make you smarter

Last year, the phrase "enclothed cognition" — an offshoot of "embodied cognition," the idea that aspects of your thoughts are shaped by your body — entered the b-school vocabulary. The term came from Adam D. Galinsky, a professor at Northwestern's Kellogg School of Management, who found that when people don a white lab coat they believe belongs to a doctor, they become more focused and careful — effectively a little smarter when performing cognitive tasks.

For the study, Galinsky assigned 58 under grads to either wear a white, doctor's lab coat, or simply the street clothes already on their backs. He then used incongruent trials that tested their focus and mental acuity. He found that those who wore the lab coat made about half as many errors as those who wore street clothes.

In his next test, he assigned 74 students three sartorial options. Some would wear a white coat, and were told it was a doctor's coat. Others wore an identical coat, but were told it was a painter's coat. And a third group merely looked at a white "doctor's" coat. The subject then took an attention test where they were asked to point out differences between two images and speedily write them down. Those who wore the "doctor's" coat performed significantly better than the other two groups.

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Though the results were white, doctor's coat-specific, Galinsky's work implies that merely wearing an item associated with intelligence can improve your cognitive abilities. "Clothes invade the body and brain, putting the wearer into a different psychological state," said the New York Times about Galinky's findings .

It is up to you whether you want your PJs invading your mind while you work, or something a little more smart and attractive.

Clothes can also make others think you're smarter

Of course, we're not implying you should show up at the office tomorrow in a white coat with a name tag that says "doctor, not artist." But it's worth thinking about what symbolizes smart and effective in your own office.

Tracy Morris, a professor of psychology at West Virginia University, for years studied how attire impacts perception. For one test, Morris asked a group of professors to dress in three types of garb — formal professional (full dark suits), business casual (slacks or skirts and nice shirts), or casual (jeans, a plaid flannel, sneakers). I should mention here that she conducted her study in the mid-90s.

The professors then gave lectures. Controlling for content, as well as non-verbal behavior like eye contact and smiling, she then asked students to rate professors on several attributes involving competence, character, sociability, composure, and extroversion.

What she found : Perceptions of professional attributes, like competence, composure, and knowledge, "are effected most by dress, with formal dress resulting in the most positive perception." Perceptions of instructor competence were highest in the formal condition, with business casual a close second, and the lowest ratings for the casual wear.

Of course, the study took place in the 90s, and the definition of formal business attire in most industries has shifted toward the more casual (though thankfully away from flannels). Nevertheless, it's worth thinking about what is "formal" in your industry and dressing accordingly.

It also impacts how you see yourself on the job

This one is directed at those who are wearing jeans and sneakers in a mostly slacks and oxfords office — meaning, those who tend to dress more casually than others. Even if you're not violating a dress code, some evidence says dressing "properly" has an impact on how you see your own skill set.

In a 1994 study, Yoon-Hee Kwon, from North Illinois University studied how clothing impacts the way you rate yourself on ten occupational attributes: Responsibility, competence, knowledgeability, professionalism, honesty, reliability, intelligence, trustworthiness, willingness to work hard, and efficiency. Cross-referencing these attributes against broad guidelines like "properly dressed" or "not properly dressed," she found that when wearing appropriate clothes, a person's sense of these occupational traits were augmented.

Once again, the idea is not to show up at work dressed for a gala, or even to wear anything obtrusively businesslike if your office is casual. The idea is simply, if you're dressing like a schlub for work, maybe step it up a notch.

Carmel Lobello is the business editor at TheWeek.com . Previously, she was an editor at DeathandTaxesMag.com.

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The best smart clothing: From biometric shirts to contactless payment jackets

Smart clothing is the wearable we expected to go mainstream many years ago, but things haven't quite panned out like that.

We hoped Google's Project Jacquard would be the turning point but many of the clothing that showcased its controlling tech are sadly no longer available to buy.

That's not to say there hasn't been some connected garments of note that have shown us there is place to have sensor-packed clothes on our bodies and in our wardrobes.

Essential reading : Best truly wireless earbuds to buy now

Going beyond putting tech on our wrists, faces, ears and feet, meet the small collection of standout smart clothing options we think are worth checking out.

Smart clothing key considerations

Yes, it's an obvious one, but with the way that some smart clothing works, you might need deviate from the same sizing rules you typically apply to buying non-smart clothing. That's because placement of sensors in connected clothes sometimes need to sit much closer to the body, so can offer a more compression-style fit when they're on. That could be respiration sensors for instance, which need to be positioned closer to the chest to accurately measure breathing rate.

What they track

It feels like there's a bit of a split right now in terms of the types of features that smart clothing deliver. Some promise to monitor metrics like heart rate or movement, much like smartwatches or sports watches are capable of. Others can act as controls for your other smart devices.

The range of sensors delivering these features are commonplace in other wearables, but the promise is to ensure they deliver the same data in a more accurate fashion. So heart rate sensors baked into a garment that sits close to your chest should deliver more accurate data than a watch where even small movements can impede on sensor accuracy.

Getting them cleaned

This is particularly relevant to smart clothes that are built for tracking exercise. These garments can be thrown in the wash, though many setups do include clip-on modules that will need to be removed before you do that. Like any clothing, you need to pay close attention to the washing instructions, but the idea is to treat them as you would with any thing that starts to whiff and is in need for a clean.

Nadi X yoga pants

Price when reviewed: $279, wearablex.com | Amazon

Yoga can be difficult, especially if you're just beginning. How do you move your body? How long do you hold your positions?

If you don't have a good instructor, or if you try to do it yourself, you could find yourself in over your head. Sydney-based startup Wearable X's Nadi X pants, however, want to solve that.

The fitness pants come with built-in haptic vibrations that gently pulse at the hips, knees and ankles to encourage you to move and/or hold positions. It syncs up via Bluetooth to your phone and, through the companion app, gives you additional feedback. It comes in four sizes – XS, S, M, L – and four styles – Midnight, Midnight with black, Black/White with mesh and Navy/Gray with mesh. Ships in August 2017.

Check out our full review of the Nadi X smart yoga pants for more.

Price when reviewed: From £16/$18, whoop.com

Whoop's Body garment range is less connected gear and more offering you a place to re-position the recovery and sleep tracker so it's out of sight. There's boxers, thongs, sports bras, compression tops and shorts that are fitted with compartments that can hold Whoop's sensor-packed device and promise the same tracking that you'll get from wearing it on your wrist or arm.

So if you don't like wearing a watch to bed, you can slip the Whoop into your boxers and track sleep from there instead. If you're unconvinced about the accuracy of the heart rate sensor during high intensity exercise, you can wear it inside of a compression top that puts those monitoring sensors much closer to the chest.

Pricing ranges for the different Body garments, but we've tried out the everyday boxers and they felt just like your standard pair of underwear with the added component of having somewhere to drop your Whoop into.

You do still need to sign up for a membership to activate Whoop and then you can add these garments into the tracking mix to offer more versatile wearing options.

Have a read of our in-depth Whoop 4.0 review to find out how we got on with the sports wearable.

AIO Sleeve 2.0

From $159, komodotec.com

Despite a failed Kickstarter campaign, Komodo Technologies still found a way to launch its compression sleeve that uses electrocardiogram (ECG) and optical-based PPG technology to monitor heart rate activity.

ECG/EKG measurements are taken by placing your thumb or index finger on an electrode that's placed on the outside of the sleeve. The free companion app can also monitor HRV to offer insights into stress and wants to use that data to create diet scores to help users better understand the impacts that different foods and alcohol has on overall health.

While there was the initial promise to deliver metrics like sleep, body temperature and keeping tabs on UV levels, Komodo has focused on the heart and getting accurate HR data that it can turn into useful and reliable insights.

Hexoskin Smart

$598, hexoskin.com

The Montreal-based smart clothing startup's connected shirt is laced with sensors. Along with monitoring heart rate, breathing and movement, it's fitted with a Bluetooth Smart sensor so you can pair your favourite fitness apps such as MapMyRun, RunKeeper and Runtastic.

The iOS and Android-friendly garment captures data in real time and sends it all to the companion app, providing insights on a range of sporty metrics including intensity and recovery, calories burned, fatigue level and sleep quality.

It delivers 36 hours of battery life in-between charges, is machine washable and includes a pocket to store the device that delivers all of the smarts and has room for up to 100 days of raw data.

Sensoria running socks 2.0

Price: $299, sensoriafitness.com

Startup Sensoria's connected socks are capable of tracking your runs in detail, offering information on pace, distance and time as well as your running style. They can help users run with better form thanks to a new AI coach, which can lead to faster times and a reduced risk of injury.

The socks feature three textile pressure sensors, which measure the pressure placed on the foot during running. The new Sensoria Core module, which does the brain work, is now also smaller and lighter to wear than the original. A new monthly subscription also unlocks a new dashboard and new training plans.

How we test

By Michael Sawh

Michael Sawh has been covering the wearable tech industry since the very first Fitbit landed back in 2011. Previously the resident wearable tech expert at Trusted Reviews, he also marshaled the features section of T3.com.

He also regularly contributed to T3 magazine when they needed someone to talk about fitness trackers, running watches, headphones, tablets, and phones.

Michael writes for GQ, Wired, Coach Mag, Metro, MSN, BBC Focus, Stuff, TechRadar and has made several appearances on the BBC Travel Show to talk all things tech. 

Michael is a lover of all things sports and fitness-tech related, clocking up over 15 marathons and has put in serious hours in the pool all in the name of testing every fitness wearable going. Expect to see him with a minimum of two wearables at any given time.

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Smart dress or quality of work

IELTS essay Smart dress or quality of work

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Computer Sciences Technology: Smart Clothes Research Paper

Introduction, history of smart clothes, what is smart clothing, smart clothes for monitoring health, smart clothes and entertainment, smart clothes in the future, works cited.

This paper looks at what is meant by the term smart clothes. It gives the history of smart clothes by looking at the relationship between fashion and technology. In this paper we find that the smart clothes are dated back to the early 20th century and they can be attributed to the works of artists and scientists. Smart clothes differ from other fashions in that they act as clothing as well as protective devices. They are embodied with electronic sensors for carrying out different functions. This paper relates the functions of smart clothes in monitoring the health of patients and shows how they can be used for entertainment. It concludes by forecasting about the future of smart clothes which seems to be promising in the midst of internet technology.

Clothes are worn for different purposes; the main purpose behind the introduction of cloths was to protect the body from harmful rays of the sun. They are also worn to prevent private parts from being exposed to everyone. There are many different types of clothing worn for different purposes. Some are worn occasional while others form part of the daily life. The type of clothes worn differ according to seasons of the year, for instance during winter, people wear heavy clothing to keep themselves warm whereas during summer people wear light cloths to help their bodies cool. We are used to three types of attire; Business casual, Professional Dress, and campus casual.

Business Casual is not common in a professional business or an office setting but can be found in a semi-conservative workplace. Professional dress code is the most conservative type of business wear. It is common in finance office, accounting office or other conservative business environments. Sometimes employees are forced to wear professional because of the conservative employers who have hired them (Heathfield 1). Campus casual refer to the clothing that one puts on during his/her leisure time. It comprise of jeans, sneakers, tee shirts among others. Campus casual can be worn under certain circumstances in the work place for example in casual networking events.

With advancement in technology, a new fashion has emerged that is neither used because of the occasional nor can it be grouped into a specific type of dressings. This new fashion is referred to as “smart clothes”. They are cloths embodied with electronics and different sensors for protection purposes. This paper will look at the history of smart clothes, look at some of the functions of smart clothes with more emphasis on the medical field, and conclude by giving a thought on the future possibilities of this new fashion.

Art that is considered as something worn on the body has had an elusive reputation for a long period of time. Furthermore, works that are wearable contribute to an unknown history of projects that are not necessarily linked or thought to form part of a cohesive practice. There are many similarities between garments and art that are considered to be inclined to commercial infrastructure and cultural literature. With the introduction of wearable technology (smart clothes), many scientists working with wearable have begun to achieve critical mass attention and their activities have crystallized into a type of creative practice that merits analysis and an expanded discourse.

Fashions and garment are two terms that are used interchangeably by many people (Christiane 164). The notion of fashion is bound up with the advent of modernism, but modernism itself is a cultural enunciation brought about by technological advancements apparent in industrial production, urbanized society, and mass marketing. This makes fashion, technology, and modernisms terms that are inexorably bound up together (Sung 60).

The history behind smart clothes is dated back to the late 19th century and early 20th century when different authors and artists started writing books and magazines relating fashions with modernism. Throughout the 20th century, many debates were held by many artists discussing the relationship between garments and technology. Some of the clothes were designed during that time were treasured by descendants of the wearers. For instance, in 1930s, there was a development of elastic thread resulting from research which led to the rapid changes in women’s undergarments and eventually in clothes themselves (Siegfried and Silvia 8).

More developments in garments became evident after the second world war when they runway to retail reflected ideas called from science fiction, and delineation of futurist lifestyles, as well as industrialization. Today, garments are design to reflect their technological culture, or their culture attraction to technology. Wearable computing or what is referred to as smart clothes is thought to have begun with Edward in 1961. He used pocket-sized analog computer Thorps to predict results in roulette games in Las Vegas. In fact, smart clothes erupted in the 1990s due to the influence of multiple forces such as technology, inspiration from literature, and mass media.

So it is not surprising that practices involving wearable technology have received little attention all over the world, or even the attention that exists has frequently been directed toward notions about skin and the naked body, and not what is conceived around it.

Smart clothing is a form of clothing designed according to technology and it acts like an active device. These are clothes that are able to detect the wearers temperature and to regulate it. For instance, if they detect a hot temperature they release chilled water to keep the body cool. Smart clothes are embedded with electronics to help them function properly. Even though these clothes were introduced quite some time back, they have not been produced in mass quantities and are only available to specific groups of people, for example the military. Many researches have been carried out and scientists are still researching on how smart cloths can be developed to include the properties possessed by computers (Anissimov 1).

For instance, they are intended to have the ability of storing information the same way computers do and be able to manipulate this information as intended. They are also intended to display images such as videos and be used together with internet devices. Other functions of smart clothes include; detection of harmful chemicals that might be in the air, reaction to a bullet, generate power, record what the wearer says and store the information, among others.

Normally, we are used to soft clothing which is flexible and light, however, the smart cloths are hardened by the electronics making them thick and rigid. One does not feel comfortable in this kind of clothes but has to wear them because of their functions.

For instance, the military soldiers do not have a choice when it comes to smart cloths because they have to wear them for protection purposes. The distinction between doctrine and percepts is matched by a distinction between choice and selection: virtue alone is good and choice worthy, but among indifferent matters some could be selected in preference to others. Smart clothes, for instance, are in themselves worthless; but there could be good in the selection of smart clothes. Critics say that a selection could be good only if what was selected was good (Lev 2).

Smart clothes are made with flexible sensors that are able to sense when one is feeling sick and relay the information to the appropriate people. There was a case cited of an old woman who just woke up in the morning and went about her daily chores. But while she was working, she felt an excruciating pain run through her chest. Not sure of what was happening to her; she tried to reach the telephone to ask for help. However, the pain was too sharp and she fell on the floor even before she could get hold of the telephone; she was suffering from heart attack (ICT Results, “Smart Clothes: Textiles That Track Your Health” 3). As she lay helplessly on the floor, an ambulance arrived and took her to the hospital and the doctors were able to revive her. Were it not for the smart clothes she was wearing, she could have died alone in her house.

This is just one illustration of the importance of smart clothes in the medical field. Smart clothes can be used to monitor patients suffering from heart diseases, and respiratory problems. They are embodied with sensors that are able to detect changes in the body temperature, perspiration, and blood conditions and the same information is transmitted to the hospitals. With smart clothes, a doctor can tell when a patient is in a critical condition and when she is all right even without face to face interaction with the patient (Curone 4). If well monitored, they can reduce mortality rate especially among people who live by themselves.

However, this is an emerging technology and is yet to be exploited. In the countries where they are available, they are normally sold at very high prices making it difficult for the common man to acquire them. But with the government intervention and support, they are some hope and very soon we might own a pair of the smart clothes (Marco 2).

Smart clothes that are designed for monitoring health conditions use different methods; they can use yarn dipped in and covered by nanotubes that are able to conduct electricity. This is a strong material and is comfortable on the body since it is flexible and has the ability to detect changes in body temperature. One of its main uses could be to sense changes in blood, and transmit a signal that the wearer is bleeding (University of Michigan 7).

There is another type of textile that was developed by BIOTEX that is woven into clothes to detect changes in health through body fluid analysis for PH or oxygen levels. These electronic textiles have sensors that receive the fluid, analyze it, and change color depending on the results of the analysis. The change in color is used to denote a health condition (ICT Results, “Smart Clothes for Better Healthcare” 4). There is another type of smart cloth that is almost similar to the one made by BIOTEX; these clothes were made by Health Ware for monitoring respiratory movement, pulse rate, skin temperature, oxygen saturation in the blood.

These clothes give information to the Portable Patient Unit (PPU), which compiles the information into the single unit and then sends it to a central server through a GPRS enabled mobile connection for medical staff to monitor. Another advantage of the smart clothes developed by Health ware is that they have sensors that are transparent, so that the people wearing them are not in a position to see all the wires covering their body (University of South Australia 8).

This creates more comfort, and the wearer’s feel relaxed while wearing them, more so when they know that doctors are constantly monitoring their health. University of Bolton in England developed a special kind of smart clothes that uses an antennae system to pick up changes in heat. This type is used for detecting breast cancer by picking up abnormal changes in heat that are often associated with cancer. However, Busari (3) notes that, this system cannot be depended on fully for detecting cancer because there are other reasons that may cause abnormal heat changes and not necessarily related to cancer.

There is a certain type of smart cloth system that has the ability to download data from the clothes and transmit it to a computer located in a special wardrobe. This system was developed by researchers from the University of South Australia. By using this system, user may wear the clothes that have the capacity to record various data, and then hang the clothes for the data to be downloaded to the computer in the wardrobe.

While this is going on, the clothes are recharged for next wearing. Even when washing these clothes, the electronics embedded in them do not get damaged. A wearer can even change into another set of clothing and continue the process of downloading data. They have sensors that can light up to indicate rain or have a built in MP3 player. They can also record speeches made by the wearer which is then downloaded and can be used in the computer for future reference.

These clothes can be worn to certain occasions where the user wants to record all the proceedings of that occasion. They might soon be used in classroom for taking notes. Instead of writing notes from the teachers’ dictation, these clothes have the capacity to record such data which can later be downloaded and stored in the computer.

There are numerous possibilities of smart clothes in the future. Many researches are directed to the medical application although other possibilities are arising. With the ability of smart clothes to light up, sense changes in body temperature, play music, download and store data, and perform other similar functions, the new fashion will change many people’s social life. The military may use smart clothes to monitor the conditions of soldiers in combat as well as for protecting themselves against their enemies. These clothes have the ability to detect bullets and prevent solders from being harmed by them.

By using smart clothes, mothers will be in a position to find their lost children by tracking the location of their clothes. However, the potential applications of these clothes are only limited by imagination and it is up to scientist to prove their actual application (Edward 20).

When they will finally be accepted as a new fashion, smart clothes will act as an excellent concept. However, some people are frightened by the idea that their clothes could soon be able to monitor everything they do or what affect them. While this remains to be true, there need to be some limitations on exactly how much the wearer is being monitored, although the helpfulness of these clothes still takes priority. There is another group of people who are concerned that their bodies will be covered with electronics devices and are afraid of the injury that may result from electrocution.

This implies that, a lot of public awareness has to be done if people are going to accept these clothes (Lou 1). They need to be educated on how the smart clothes work and the benefits they stand to gain while wearing them. Currently, the electronics can be washed while still in the clothes without being damaged. This means that, there is no cause of worry as to whether one can be harmed by these electronics. Smart clothes are receiving much attention currently and a lot of scientists are devoting their time to study more about them and develop this new venture further.

With the advancement in technology, everything is becoming computerized. Internet technology has swept many traditional practices and almost everyone is relying on it. Industrialization has also played a very big part in the current developments and we are yet to see and witnesses more changes. One of the areas that are receiving international recognition is changes in fashions. Things are changing with time attracting the attention of both artists and scientist. The most recent development in fashion is the so called “smart clothes”. The development towards these clothes started in early 20th century when artist started relating fashion with technology.

With this, scientist have taken front sit in advancing this new concept and with it emerged the smart clothes. These are clothes embodied with different sensors for detecting changes in the body and from the surroundings. They can detect changes in the body temperature, respiration, blood circulation, among other things. They have been proved to assist doctors in monitoring their patient and with them many lives have been saved. The future of this new development is promising and more people are getting enlightened on the importance of wearing smart clothes.

Anissimov, Michael. What is smart clothing? 2010. Web.

Busari, Samuel. Futuristic fashions will fight our health scares , 2008. Web.

Christiane, Paul. Digital Art Thames & Hudson . London and New York, 2003, p. 164.

Curone, David. Heart Rate and Accelerometer Data Fusion for Activity Assessment of Rescuers during Emergency Interventions. IEEE transactions on information technology in biomedicine, vol. 14, no. 3.

Edward A. Shanken, “The House That Jack Built: Jack Burnham’s Concept of ‘Software’ as a Metaphor for Art,” L.E.A. Archives, Vol. 6, No. 10 (1998).

Heathfield, Susan M. Dress for Work Success: A Business Casual Dress Code , 2010. Web.

ICT Results. “Smart Clothes: Textiles That Track Your Health.” ScienceDaily , 2008. Web.

ICT Results. “Smart Clothes for Better Healthcare.” Science Daily , 2009. Web.

Lev, Manovich. Fashion Sites , 2001. Web.

Lou, E. Smart Garment to Help Children Improve Posture. Proceedings of the 28th IEEE EMBS Annual International Conference . New York City, USA, 2006.

Marco Di Rienzo. Textile Technology for the Vital Signs Monitoring in Telemedicine and Extreme Environment. IEEE transactions on information technology in biomedicine, vol. 14, no. 3 , 2010.

Sung Bok Kim, “Is Fashion Art?” Fashion Theory Vol. 2, No. 1 (1998), pp. 51-72.

Siegfried Zielinski and Silvia M. Wagnermaier, “Depth of Subject and Diversity of Method: An Introduction to Variantology,” in Variantology 1: On Deep Time Relations of Arts, Sciences, and Technologies, Siegfried Zielinski and Silvia M. Wagnermaier, eds., Kunstwissenschaftliche Bibliothek Vol. 31 (Walther König: Köln, 2005), pp. 7-8.

University of Michigan. Clothing With A Brain: ‘Smart Fabrics’ That Monitor Health. ScienceDaily . 2008. Web.

University of South Australia. “Smart Suit Doesn’t Miss A Beat.” ScienceDaily , 2007. Web.

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What Are Smart Clothes?

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Smart clothes, also frequently referred to as high tech clothing, smart garments, smart wear, electronic textiles, smart textiles, e-textiles, monitor clothing, or smart fabrics, are clothing items that have been enhanced with technology to add functionality beyond that of the traditional use.

Some smart clothes use advanced textiles with interwoven circuitry, while others implement sensors and additional hardware to give it its smart functionality. Many smart clothes can connect to an app or program on a secondary device using  Bluetooth  or  Wi-Fi . However, this wireless connectivity isn't necessary to classify a garment as a type of smart clothing.

What Are Some Examples of Smart Clothes?

A variety of small and major companies have begun integrating technology into their clothing, which has resulted in smart clothes popping up in almost every fashion category. Examples of the many different types of high tech clothing include:

• Smart socks : The  Sensoria Smart Socks  can detect which part of your feet are receiving the most pressure during your run and can send this data to a smartphone app.
• Smart shoes : Pizza Hut has experimented with  limited-edition smart shoes  that can order pizza.
• Smart work clothes : Samsung has made a smart business suit that can exchange digital business cards, unlock phones, and interact with other devices.
• Smart sleepwear : Under Armour's  Athlete Recovery Sleepwear  absorbs heat from the wearer's body while releasing infrared light to increase sleep quality and improve muscle recovery.
• Smart activewear :  Ralph Lauren's PoloTech t-shirts  connect to a smartphone app to record fitness activity and recommend new workouts to the wearer.
• Smart casual wear :  Tommy Hilfiger  embedded tech into some clothing to track product usage and reward customers for time spent wearing them.

Which Companies Make Smart Clothing Technology?

A growing number of technology companies and fashion brands have dipped their toes into the smart clothing market, with more expected to join them if the smart clothes concept proves popular.

Among some of the more well-known brands experimenting with smart clothing are Under Armour, Levi's, Tommy Hilfiger,  Samsung , Ralph Lauren, and Google. Smaller companies making a dent in the niche market include Sensora, Loomia, Komodo Technologies, and Hexoskin.

While Samsung and Google are easily the biggest tech companies investing in smart clothes, smaller companies like OmSignal, BioMan, and Awear Solutions are also making their mark either by releasing their clothing lines or collaborating with larger fashion labels.

Are Smart Clothes Expensive?

Due to the added expense of the technology used in smart clothes, they're generally pricier than traditional clothing. For example, a regular jacket may retail for around $100, but a smart jacket could set you back anywhere between $200 and $500, depending on the brand.

As with most tech products and fashion items, older smart clothes models will decrease in price as newer ones come out. Cheaper imitations of popular products will also begin popping up more and more on online marketplaces like  Wish App  and  AliExpress .

Where Can I Buy Smart Clothes?

Most smart clothes are available for purchase from a brand's website, though some physical retail stores and third-party  online shops like Amazon  have also been known to stock them. Some major sporting goods stores sell Under Armour's smart clothes, for example, while official Levi's storefronts will sell their brand of smart clothing items.

Are Wearables a Type of Smart Clothing?

" Wearables " usually refers to fitness trackers such as the  Fitbit Ace 3 or  Apple Watch , but it's also often used interchangeably with smart clothes by consumers and companies alike.

This usage isn't necessarily incorrect, as the term does mean technology you can wear. Generally, though, the name should be used when talking about high tech accessories  such as a smartwatch , while smart clothes should refer to advanced clothing like a swimsuit, shorts, t-shirts, or hats (like Bluetooth beanies).

No. Smart clothes are usually washed and dried like traditional clothing but often require extra care like hand-washing, tumble-drying, cold water, etc.—the same kinds of precautions taken with other clothing.

Fitness tracking and body monitoring is the most popular use for and widespread application of smart clothing.

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IELTS Speaking Part 1: Clothes

12/18/2023 07:47 PM

General Rules:

Here are some general rules about Part 1 that you may find useful. The point of Task 1 is for you to answer shortly to many questions. Think of it like an interview where you need to answer questions about yourself. You should:

Keep it short. When you practice, in general try to answer in 15 to 20 seconds per question. 

Give at least 1 reason and 1 real-life example. again very general but try to have at least 1 real example in your answer., talk about yourself. this part is all related to you (if the question doesn't say another person)..

So, lets take a look at some questions:

Vocabulary related to the topic

Sentence starters and linking words, idioms and phrases, business phrases, what kind of clothes do you like to wear.

My Personal Answer:

Do you prefer to wear comfortable and casual clothes or smart clothes?

Do you like to wear t-shirts what kind, do you spend a lot of time choosing clothes, how do you choose clothes, is it important to be fashionable.

I guess so. Fashion changes very quickly, and with fast fashion brands producing millions of clothes every year, it is hard to follow that fashion all the time. There is always a new thing the next month and at some point , a person gets tired of being fashionable and just sticks to his favorite styles .

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IELTS Speaking Part 1: Clothes

Here are some questions for a common topic in IELTS speaking part 1 – clothes.

• Do you often buy clothes?
• Are clothes important to you?
• What kinds of clothes do you prefer to wear?
• What kinds of clothes do you wear most days?
• Would you ever spend a lot of money on clothes?
• Do you think men and women have the same view of clothing?

Model Answer

• Question: What kinds of clothes do you prefer to wear?
• Answer: If I could choose, I’d wear casual clothes everyday. I feel much more comfortable wearing jeans and a t-shirt or a jumper. Unfortunately, my work forces me to wear formal clothes like a suit or trousers with a smart shirt which I really don’t like so I only get to wear casual clothes on my days off.

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Hi Liz, I hope you are doing well. I have a question that is, I prefer to wear salwar kameez most of the time and it is a traditional wear for Asian women but it actually does not have any English name for this cloth, such as saree. so is it okay to say salwar kameez ?

Whenever there is a word that you want to use in a language that is not English, provide an explanation with it. For example: I sometimes wear a salwar kameez, which is a traditional dress worn by women in my country that is often made of (silk) and consists of (tailored or baggy trousers with a long matching top). Remember, each answer is a chance to showcase your English language so you can include the type of material and which items form part of the costume. As you see from the example I gave, it contains fantastic English vocabulary which will definitely increase your score and that means the use of “salwar kameez” won’t matter. But if you only say a word in your native language with any extra detail in English, you will have lost communication in English and that isn’t good for your score. I hope you understand. Wishing you well for 2024 🙂

Dear Liz, Just wanted to thank you for being a darling.your so amaizing the way you teach.I have actually never appreciated any English teacher before but you are superior. preparing for my IELTS one week from now.you’re very helpful. Evelyn

I’m glad you are enjoying my website lessons. Good luck with your preparation and test 🙂

thanks a lot for all this valuable information. i have one question about speaking. if an examiner ask where you live you have to speak about city or your home i mean i live in XYZ city and the city is very popular and crowded OR i live in big house in city. my house has two bedroom and so on

The examiner will always tell you what the topic is “I’m going to ask you about your home” or “Let’s talk about your hometown”. Listen to the topic which provides the context.

The structure is significantly clear and excellent ,so now I’m happy because I think that I found appropriate way as I began training independently.

First off I want to say fantastic blog! I had a quick question that I’d like to ask if you don’t mind. I was curious to find out how you center yourself and clear your mind prior to writing. I have had a tough time clearing my mind in getting my ideas out there. I truly do take pleasure in writing but it just seems like the first 10 to 15 minutes are usually wasted simply just trying to figure out how to begin. Any ideas or tips? Thanks!

It sounds like you need to change your preparation, not your mind 🙂 1) You should be preparing ideas for all common topics for writing task 2 so that you have plenty of ideas for your essay. I am currently putting together a book for this purpose. Until it’s ready, you will have to do the research yourself. Here’s a link to lots of essay questions to prepare: https://ieltsliz.com/100-ielts-essay-questions/ . Also follow the Recent Exam Questions page in the right hand column of the site to keep track of trending topics. 2) You should be trained to know exactly what to do in your first 5 to 10 mins and how to kick start your essay the right way. Get my Advanced Writing task 2 lessons to learn: https://elizabethferguson.podia.com/ . Your lack of focus is simply a lack of correct preparation.

In the question do you think men and women have same view of clothing?,what particular aspect needs to be focused?

IELTS speaking is not about ideas. It’s about language. You can give any answer you want. The examiner wants to hear your English, and doesn’t care about your ideas.

Okay.Thank you (:

i have one question about Grammer, why in this topic about cloth, they asked what kind of clothes do you prepare to wear and you have written if i could choose myself i would….?

You need to look in the dictionary the difference between “cloth” and “clothes” – they are not the same.

Do the clothes we wear on the speaking test matter to the examiner?

No. This is language test – wear what you want and be comfortable.

Grazie mile ! So helpful for those who gona prepaird in the first exam

You’re welcome 🙂 Prego!

This is the first time i am appearing for IELTS. Could you please help me out by giving valuable suggestions or any material to go through.

Did you check the main pages of this website? It contains over 300 pages of tips for free. All main pages are found on the red bar at the top of the website. Here is the main page link for speaking: https://ieltsliz.com/ielts-speaking-free-lessons-essential-tips/

You are great Liz!

What is imagination and how we use in our life?

Can i show the reason in Speaking part 1. For example , if the examiner says that what color do you like ? My answer is , I like green color and then i say because this is natural color and i feel good when i saw anything in green color. Thanks Liz

Do you think people behave differently in different kinds of cloths

Don’t forget the word is “clothes”. Liz

Nice answers in return of this issue with solid arguments and explaining all about that.

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Essay on Smart Work

Students are often asked to write an essay on Smart Work in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Smart Work

Understanding smart work.

Smart work refers to accomplishing tasks efficiently by strategizing and planning. It’s not about the hours you put in, but how effectively you use your time.

Importance of Smart Work

Smart work is important because it helps you achieve goals faster. It involves creative thinking, problem-solving, and prioritizing tasks, which leads to improved productivity.

Smart Work vs Hard Work

While hard work focuses on the effort and time spent, smart work emphasizes working strategically. Smart work can lead to better results in less time.

In conclusion, smart work is a key to success, fostering efficiency and productivity.

Also check:

• Speech on Smart Work

250 Words Essay on Smart Work

Smart work is the cornerstone of success in today’s fast-paced world. It is not just about working hard, but working efficiently and effectively. Smart work is about maximizing output from the minimum input, leveraging skills, abilities, and innovative thinking to achieve desired results.

The Essence of Smart Work

Smart work involves strategic planning, prioritizing tasks, and employing time management techniques. It emphasizes the importance of setting clear, specific goals and developing a well-structured plan to achieve them. Smart work is about focusing on what matters most and eliminating unnecessary activities.

While hard work is about putting in long hours, smart work is about accomplishing more in less time. It’s not the quantity, but the quality of work that matters. Smart workers leverage technology, delegate tasks, and use their strengths to their advantage. They understand the importance of work-life balance and strive to maintain it.

The Power of Smart Work

Smart work empowers individuals to achieve their goals faster and more efficiently. It fosters creativity, encourages innovation, and leads to personal and professional growth. Moreover, smart work can lead to greater job satisfaction and improved mental health.

In conclusion, smart work is the key to success in the 21st century. It is about working intelligently and strategically, optimizing resources, and achieving maximum productivity. As the adage goes, “Work smarter, not harder.”

500 Words Essay on Smart Work

Introduction to smart work.

In the contemporary world, the concept of ‘work smart, not hard’ has gained significant traction. Smart work refers to the strategic approach towards tasks, where one focuses on achieving maximum productivity with minimum effort. It is about understanding the task at hand, strategizing, and utilizing resources optimally to deliver quality outcomes.

The Evolution of Smart Work

The paradigm shift from hard work to smart work can be attributed to various factors. Globalization, advancements in technology, and the rise in knowledge-based economies have redefined the nature of work. These factors have necessitated a change in approach, with an emphasis on efficiency, innovation, and adaptability. Smart work is the embodiment of this new-age approach, where the focus is on effectiveness rather than just effort.

Smart Work vs. Hard Work

The distinction between smart work and hard work lies in the approach. Hard work often implies a linear relationship between effort and results. It emphasizes long hours and strenuous effort, often leading to exhaustion and burnout. On the other hand, smart work advocates for strategic planning, time management, and leveraging technology. It promotes a balance between work and personal life, reducing stress and enhancing overall productivity.

Components of Smart Work

Smart work involves several key components. Firstly, strategic planning is crucial to identify the most efficient way to accomplish a task. Secondly, time management is essential to prioritize tasks and ensure optimal use of time. Thirdly, leveraging technology can automate mundane tasks, thus freeing up time for more critical tasks. Lastly, constant learning and adaptability are necessary to keep up with rapidly changing work environments.

The Impact of Smart Work

Smart work has a profound impact on individual and organizational performance. For individuals, it leads to better work-life balance, less stress, and higher job satisfaction. For organizations, it leads to increased productivity, innovation, and competitive advantage. Furthermore, it fosters a culture of continuous learning and adaptability, which is crucial in today’s dynamic business environment.

Challenges and Solutions

Despite its benefits, smart work also poses certain challenges. It requires a change in mindset, which may be difficult for those accustomed to traditional ways of working. Moreover, it requires a high degree of self-discipline and effective use of technology, which can be daunting for some. However, these challenges can be overcome through training, mentoring, and creating a supportive work environment that encourages smart work.

In conclusion, smart work is a strategic approach to work that emphasizes efficiency, innovation, and adaptability. It is not a substitute for hard work, but rather a more efficient and effective way of working. By embracing smart work, individuals and organizations can enhance their productivity and achieve their goals in a more balanced and sustainable manner.

That’s it! I hope the essay helped you.

If you’re looking for more, here are essays on other interesting topics:

• Essay on First Day at Work
• Essay on International Finance
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The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

Updated: April 10, 2024

Published: April 09, 2024

Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can't help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting.

Then, like clockwork, I redownload these apps because I must write about them for work. Thus, the cycle of endless scrolling continues.

Sure, I could blame the nature of the job, but my endless scrolling stems from the fact that I love short-form videos.

And I'm not the only one. 73% of consumers prefer to watch short-form videos to learn about a product or service, and 56% of marketers reported that short-form video was the top trend they planned to invest in in 2024.

So, why are short-form videos so popular? Turns out there are a few reasons, one of which involved a bit of psychology. Let's get into it!

What are short-form videos?

Why are short-form videos so popular.

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Short-form videos are videos that are less than 60 seconds in duration. However, some marketers and content creators agree that short-form videos can be up to 3 minutes. But, if you want my opinion, I would stick to the 60-second rule.

I take this stance because attention spans are getting shorter, but we'll get into that later.

Anyway, short-form videos deliver information in a digestible, bite-size format so viewers can quickly watch and bookmark the content if they're on the go or watch it multiple times.

There are a few reasons short-form videos are more popular than ever among consumers and marketers, and I‘ll visit those in a bit. For now, I want to get into the psychology of it all—that’s why we're here, right? Walk with me.

Consumer Attention Spans are Shrinking

Science tells us that one of the crucial reasons we love short-form videos is that our attention spans are getting shorter and shorter.

Dr. Gloria Mark, a psychologist, recently wrote a book called Attention Span: A Groundbreaking Way to Restore Balance, Happiness, and Productivity , and she says her research indicates people's attention spans have been shrinking over the last 20 years.

Dr. Mark shared her findings on Speaking of Psychology , an American Psychological Association podcast.

Her findings came from a decades-long experiment she participated in, which was first conducted by shadowing participants and tracking their activities via stopwatches.

“We would record the start time and the stop time,” she said.

She explains, “So you're on a screen where you're working in a Word doc. As soon as you get to that screen, we click start time. As soon as they turned away and checked the email, we clicked stop time for the Word document and start time for the email.”

Over time, logging techniques became more sophisticated as technology advanced, and it only made the pattern of shrinking attention spans clearer.

“So back in 2004, we found the average attention span on any screen to be two and a half minutes on average,” Dr. Mark recalls during the interview. “Throughout the years, it became shorter. So around 2012, we found it to be 75 seconds.”

Dr. Mark says the number continued to dip as the years went on.

“And then in the last five, six years, we found it to average about 47 seconds—and others have replicated this result within a few seconds. So it seems to be quite robust,” she says.

And this trend of dwindling attention spans is affecting how we consume content. And I'm not just talking about social media videos — even television and film shots are getting more brief, according to Dr. Mark.

“They started out much longer. They now average about four seconds a shot length,” she says. “If you watch MTV music videos, they're much shorter. They're only a couple of seconds. So we've become accustomed to seeing very fast shot lengths when we look at TV and film.”

Dr. Mark explains during the interview that it‘s a chicken vs. egg situation — she’s unsure which came first or what's influencing the other.

However, the fact remains that we‘re becoming more accustomed to shorter bursts of content, and it’s bleeding into the kind of content we consume and what's being created.

Studies found that most consumers will only watch an entire video if it's less than 60 seconds long . Then you have apps like TikTok, YouTube Shorts, and Instagram Reels that push short-form videos to users in an infinite scroll format.

Furthermore, our 2024 Marketing Trends Report found that almost a third of marketing professionals say their company will leverage short-form video content in 2024, and 53% said they'll boost their investment in the content type this year.

This makes sense since most marketers in our survey say short-form video content yielded them the highest ROI last year.

In case you're curious, here are a couple more reasons why many of us love short-form videos.

1. They are cost-effective and easier to create than long-form videos.

With long-form videos, marketers and creators must work extra hard to keep their audience engaged. That means strengthening the content with dynamic shots, mood-setting music, and a long but compelling script.

All that takes more time, effort, and (most importantly) money.

Short-form videos are more to the point and often require fewer frills to be effective.

For example, language learning platform Duo Lingo's TikTok account has over 10.8 million followers and is one of the most well-known accounts on the app due to its short, funny, and slightly unhinged videos.

Its most popular video has 57.7 million views and is super simple in terms of execution.

It shows a plushy of the Duo Lingo owl getting tossed down the stairs at the company's office, sitting outside on a rainy day, and getting soaked in a shower.

The caption of the video is “When you ignore my notifications.”

The video was clearly shot on someone's smartphone without fancy angles or lighting. The music is from a viral song already available via its sound archives. So simple, so cheap, yet so effective.

@duolingo sad g(owl) hours #duoplushie #duolingo #languagelearning #emo ♬ Rio romeo - .𝖒𝖊𝖓'🎧★

2. They can provide valuable information in a short amount of time.

According to a recent Adobe Survey , 2 in 5 Americans use TikTok as a search engine, and nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a search engine.

I even find myself taking to TikTok to look up recipes or figure out how to style a denim maxi-skirt (the trick is to experiment with different layers and silhouettes).

Between work, family, hobbies, and rest — time is precious, and short-form videos allow us to absorb the information we need in under a minute. Who doesn't love that?

3. You can watch them almost anytime, anywhere.

Bored on the train downtown? Scroll through TikTok. Need to kill some time in between classes or appointments? Pull up YouTube Shorts or Instagram Reels on your phone.

Want to use your 5-minute break between meetings to figure out why everyone is talking about the latest JLo documentary? Let's circle back to TikTok.

Short-form videos are easy to watch almost anywhere and anytime from our smartphones.

Not only is this convenient for consumers, but it also helps marketers because it means we can repurpose our content on various platforms knowing someone will see it from somewhere.

There are different reasons to love short-form videos.

Some reasons are a little more concerning than others (seriously, why are our attention spans so short?), but no matter the reason, the fact remains the same —short forms aren't going away anytime soon.

Don't forget to share this post!

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