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- What Is a Research Methodology? | Steps & Tips
What Is a Research Methodology? | Steps & Tips
Published on August 25, 2022 by Shona McCombes and Tegan George. Revised on November 20, 2023.
Your research methodology discusses and explains the data collection and analysis methods you used in your research. A key part of your thesis, dissertation , or research paper , the methodology chapter explains what you did and how you did it, allowing readers to evaluate the reliability and validity of your research and your dissertation topic .
It should include:
- The type of research you conducted
- How you collected and analyzed your data
- Any tools or materials you used in the research
- How you mitigated or avoided research biases
- Why you chose these methods
- Your methodology section should generally be written in the past tense .
- Academic style guides in your field may provide detailed guidelines on what to include for different types of studies.
- Your citation style might provide guidelines for your methodology section (e.g., an APA Style methods section ).
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Table of contents
How to write a research methodology, why is a methods section important, step 1: explain your methodological approach, step 2: describe your data collection methods, step 3: describe your analysis method, step 4: evaluate and justify the methodological choices you made, tips for writing a strong methodology chapter, other interesting articles, frequently asked questions about methodology.
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Your methods section is your opportunity to share how you conducted your research and why you chose the methods you chose. It’s also the place to show that your research was rigorously conducted and can be replicated .
It gives your research legitimacy and situates it within your field, and also gives your readers a place to refer to if they have any questions or critiques in other sections.
You can start by introducing your overall approach to your research. You have two options here.
Option 1: Start with your “what”
What research problem or question did you investigate?
- Aim to describe the characteristics of something?
- Explore an under-researched topic?
- Establish a causal relationship?
And what type of data did you need to achieve this aim?
- Quantitative data , qualitative data , or a mix of both?
- Primary data collected yourself, or secondary data collected by someone else?
- Experimental data gathered by controlling and manipulating variables, or descriptive data gathered via observations?
Option 2: Start with your “why”
Depending on your discipline, you can also start with a discussion of the rationale and assumptions underpinning your methodology. In other words, why did you choose these methods for your study?
- Why is this the best way to answer your research question?
- Is this a standard methodology in your field, or does it require justification?
- Were there any ethical considerations involved in your choices?
- What are the criteria for validity and reliability in this type of research ? How did you prevent bias from affecting your data?
Once you have introduced your reader to your methodological approach, you should share full details about your data collection methods .
Quantitative methods
In order to be considered generalizable, you should describe quantitative research methods in enough detail for another researcher to replicate your study.
Here, explain how you operationalized your concepts and measured your variables. Discuss your sampling method or inclusion and exclusion criteria , as well as any tools, procedures, and materials you used to gather your data.
Surveys Describe where, when, and how the survey was conducted.
- How did you design the questionnaire?
- What form did your questions take (e.g., multiple choice, Likert scale )?
- Were your surveys conducted in-person or virtually?
- What sampling method did you use to select participants?
- What was your sample size and response rate?
Experiments Share full details of the tools, techniques, and procedures you used to conduct your experiment.
- How did you design the experiment ?
- How did you recruit participants?
- How did you manipulate and measure the variables ?
- What tools did you use?
Existing data Explain how you gathered and selected the material (such as datasets or archival data) that you used in your analysis.
- Where did you source the material?
- How was the data originally produced?
- What criteria did you use to select material (e.g., date range)?
The survey consisted of 5 multiple-choice questions and 10 questions measured on a 7-point Likert scale.
The goal was to collect survey responses from 350 customers visiting the fitness apparel company’s brick-and-mortar location in Boston on July 4–8, 2022, between 11:00 and 15:00.
Here, a customer was defined as a person who had purchased a product from the company on the day they took the survey. Participants were given 5 minutes to fill in the survey anonymously. In total, 408 customers responded, but not all surveys were fully completed. Due to this, 371 survey results were included in the analysis.
- Information bias
- Omitted variable bias
- Regression to the mean
- Survivorship bias
- Undercoverage bias
- Sampling bias
Qualitative methods
In qualitative research , methods are often more flexible and subjective. For this reason, it’s crucial to robustly explain the methodology choices you made.
Be sure to discuss the criteria you used to select your data, the context in which your research was conducted, and the role you played in collecting your data (e.g., were you an active participant, or a passive observer?)
Interviews or focus groups Describe where, when, and how the interviews were conducted.
- How did you find and select participants?
- How many participants took part?
- What form did the interviews take ( structured , semi-structured , or unstructured )?
- How long were the interviews?
- How were they recorded?
Participant observation Describe where, when, and how you conducted the observation or ethnography .
- What group or community did you observe? How long did you spend there?
- How did you gain access to this group? What role did you play in the community?
- How long did you spend conducting the research? Where was it located?
- How did you record your data (e.g., audiovisual recordings, note-taking)?
Existing data Explain how you selected case study materials for your analysis.
- What type of materials did you analyze?
- How did you select them?
In order to gain better insight into possibilities for future improvement of the fitness store’s product range, semi-structured interviews were conducted with 8 returning customers.
Here, a returning customer was defined as someone who usually bought products at least twice a week from the store.
Surveys were used to select participants. Interviews were conducted in a small office next to the cash register and lasted approximately 20 minutes each. Answers were recorded by note-taking, and seven interviews were also filmed with consent. One interviewee preferred not to be filmed.
- The Hawthorne effect
- Observer bias
- The placebo effect
- Response bias and Nonresponse bias
- The Pygmalion effect
- Recall bias
- Social desirability bias
- Self-selection bias
Mixed methods
Mixed methods research combines quantitative and qualitative approaches. If a standalone quantitative or qualitative study is insufficient to answer your research question, mixed methods may be a good fit for you.
Mixed methods are less common than standalone analyses, largely because they require a great deal of effort to pull off successfully. If you choose to pursue mixed methods, it’s especially important to robustly justify your methods.
Next, you should indicate how you processed and analyzed your data. Avoid going into too much detail: you should not start introducing or discussing any of your results at this stage.
In quantitative research , your analysis will be based on numbers. In your methods section, you can include:
- How you prepared the data before analyzing it (e.g., checking for missing data , removing outliers , transforming variables)
- Which software you used (e.g., SPSS, Stata or R)
- Which statistical tests you used (e.g., two-tailed t test , simple linear regression )
In qualitative research, your analysis will be based on language, images, and observations (often involving some form of textual analysis ).
Specific methods might include:
- Content analysis : Categorizing and discussing the meaning of words, phrases and sentences
- Thematic analysis : Coding and closely examining the data to identify broad themes and patterns
- Discourse analysis : Studying communication and meaning in relation to their social context
Mixed methods combine the above two research methods, integrating both qualitative and quantitative approaches into one coherent analytical process.
Above all, your methodology section should clearly make the case for why you chose the methods you did. This is especially true if you did not take the most standard approach to your topic. In this case, discuss why other methods were not suitable for your objectives, and show how this approach contributes new knowledge or understanding.
In any case, it should be overwhelmingly clear to your reader that you set yourself up for success in terms of your methodology’s design. Show how your methods should lead to results that are valid and reliable, while leaving the analysis of the meaning, importance, and relevance of your results for your discussion section .
- Quantitative: Lab-based experiments cannot always accurately simulate real-life situations and behaviors, but they are effective for testing causal relationships between variables .
- Qualitative: Unstructured interviews usually produce results that cannot be generalized beyond the sample group , but they provide a more in-depth understanding of participants’ perceptions, motivations, and emotions.
- Mixed methods: Despite issues systematically comparing differing types of data, a solely quantitative study would not sufficiently incorporate the lived experience of each participant, while a solely qualitative study would be insufficiently generalizable.
Remember that your aim is not just to describe your methods, but to show how and why you applied them. Again, it’s critical to demonstrate that your research was rigorously conducted and can be replicated.
1. Focus on your objectives and research questions
The methodology section should clearly show why your methods suit your objectives and convince the reader that you chose the best possible approach to answering your problem statement and research questions .
2. Cite relevant sources
Your methodology can be strengthened by referencing existing research in your field. This can help you to:
- Show that you followed established practice for your type of research
- Discuss how you decided on your approach by evaluating existing research
- Present a novel methodological approach to address a gap in the literature
3. Write for your audience
Consider how much information you need to give, and avoid getting too lengthy. If you are using methods that are standard for your discipline, you probably don’t need to give a lot of background or justification.
Regardless, your methodology should be a clear, well-structured text that makes an argument for your approach, not just a list of technical details and procedures.
If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.
- Normal distribution
- Measures of central tendency
- Chi square tests
- Confidence interval
- Quartiles & Quantiles
Methodology
- Cluster sampling
- Stratified sampling
- Thematic analysis
- Cohort study
- Peer review
- Ethnography
Research bias
- Implicit bias
- Cognitive bias
- Conformity bias
- Hawthorne effect
- Availability heuristic
- Attrition bias
Methodology refers to the overarching strategy and rationale of your research project . It involves studying the methods used in your field and the theories or principles behind them, in order to develop an approach that matches your objectives.
Methods are the specific tools and procedures you use to collect and analyze data (for example, experiments, surveys , and statistical tests ).
In shorter scientific papers, where the aim is to report the findings of a specific study, you might simply describe what you did in a methods section .
In a longer or more complex research project, such as a thesis or dissertation , you will probably include a methodology section , where you explain your approach to answering the research questions and cite relevant sources to support your choice of methods.
In a scientific paper, the methodology always comes after the introduction and before the results , discussion and conclusion . The same basic structure also applies to a thesis, dissertation , or research proposal .
Depending on the length and type of document, you might also include a literature review or theoretical framework before the methodology.
Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.
Quantitative methods allow you to systematically measure variables and test hypotheses . Qualitative methods allow you to explore concepts and experiences in more detail.
Reliability and validity are both about how well a method measures something:
- Reliability refers to the consistency of a measure (whether the results can be reproduced under the same conditions).
- Validity refers to the accuracy of a measure (whether the results really do represent what they are supposed to measure).
If you are doing experimental research, you also have to consider the internal and external validity of your experiment.
A sample is a subset of individuals from a larger population . Sampling means selecting the group that you will actually collect data from in your research. For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.
In statistics, sampling allows you to test a hypothesis about the characteristics of a population.
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How to Write the Methodology Chapter: The Complete Guide
by Antony W
April 20, 2022
In this lesson, you’ll learn how to write the methodology chapter of a thesis, dissertation, or a research paper, step-by-step. So if you’ve reached this section in your assignment and you simply no idea how to proceed, this article will point you in the right direction.
You’ll learn what the methodology chapter is about and how you can go about writing one by following a systematic approach guaranteed to help you complete the project faster.
By definition, the methodology chapter of a thesis, dissertation, or research paper is the section where you explain about the specific research design options used in your research. It’s in the methodology chapter that you explain the process you used to design your research and give a justification for the research design.
In other words, the methodology section should clearly demonstrate:
- Whether you conducted quantitative or qualitative research
- The approach you used to collect the data
- What your approach to analyzing the data was and
- The kind of sampling that you did
With that said, let’s get into more details on dealing with the methodology chapter of your research work.
What is the Methodology Chapter for a Research Paper and Dissertation?
In your methodology chapter, you’ll explain the conceptual foundations of your study as well as the specific research design decisions you’ve made. The purpose of this chapter is to explain how you designed your research.
There are two reasons why your research paper, thesis, and dissertation should have a methodology section:
- It shows that you understand the concept of research design theory, that you understand what you’re doing in research, and that the results you’ll present have a high degree of credibility.
- Because it outlines the steps you took to do and analyze your research, the methodology chapter is what sets your study apart from the others. It also allows you to identify and describe any methodological concerns or problems that you ran into, as well as explain how you dealt with them.
How to Write The Methodology Chapter – Step-by-Step
It’s worth mentioning that the methodology chapter’s specific format and contents will differ based on the study topic and the university. We strongly recommend that you check with your professor to find out what structure they would like you to use.
More often than not, they will allow you to use the standard structure for your paper, which should make the writing process easier for you. Ideally, the methodology chapter of your research paper, thesis, or dissertation should have the following sections:
- Introduction
- Research design
- Methodological limitation
- A concluding summary
Let’s look at each section in more details below:
The Introduction
The methodology chapter should contain a brief introduction of your dissertation or thesis. You should remind your readers about the emphasis of your study, particularly the research objectives.
Your research design must correspond with your research aims, objectives, and research questions, so include this up front to remind the reader what you intend to accomplish with your research design.
We strongly recommend that you explain how you’ve organized the chapter. Doing so will make it easy for the reader to have a clear roadmap of what to expect from reading the rest of the section of your methodology chapter.
Research Design
We like to refer to research design as the heart of the methodology chapter because it presents your research design in great depth to the reader. The information you provide here should be good enough to justify the design choices you made for your paper.
Here’s how to approach it:
1. Describe Your Methodological Approach
Start by explaining the research subject or problem you looked into. It could be that you wanted to methodically define something’s qualities, investigate a little-studied issue, or prove a cause-and-effect relationship. Whatever it is, write it down because it will guide your reader throughout the other section of the research design.
Some questions to think about when working on your methodological approach include:
- Did you require quantitative or qualitative data?
- Was it necessary for you to obtain primary data personally, or did you rely on secondary data gathered by others?
- Did you collect descriptive data by gathering observations without intervening, or did you collect experimental data by altering variables?
- Were there any ethical factors involved in your decision-making?
2. Explain Your Methods of Data Collection
Next step in research design is to explain the data collection method you used to gather information for your research project.
The following table is a summary of the data collection methods as used in research writing:
3. Explain Your Data Analysis Methods
The next step is to describe how you processed and analyzed the data.
- Quantitative analysis: Your analysis in quantitative research will be on numbers. You may include how you prepared the data for analysis, the computer software you used, and the statistical you employed.
- Qualitative analysis: Your analysis in qualitative research will be based on language, visuals, and observations (often involving some form of textual analysis).
4. Methodological Limitations
You can admit to the approach’s limits or flaws, but explain why the advantages exceeded the disadvantages. Explain why prior strategies were ineffective in achieving your goals, and how this strategy adds new information or insight.
Your methodology should be a well-structured, unambiguous document that argues for your approach rather than a collection of technical information and processes.
About the author
Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.
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Here's What You Need to Understand About Research Methodology
Table of Contents
Research methodology involves a systematic and well-structured approach to conducting scholarly or scientific inquiries. Knowing the significance of research methodology and its different components is crucial as it serves as the basis for any study.
Typically, your research topic will start as a broad idea you want to investigate more thoroughly. Once you’ve identified a research problem and created research questions , you must choose the appropriate methodology and frameworks to address those questions effectively.
What is the definition of a research methodology?
Research methodology is the process or the way you intend to execute your study. The methodology section of a research paper outlines how you plan to conduct your study. It covers various steps such as collecting data, statistical analysis, observing participants, and other procedures involved in the research process
The methods section should give a description of the process that will convert your idea into a study. Additionally, the outcomes of your process must provide valid and reliable results resonant with the aims and objectives of your research. This thumb rule holds complete validity, no matter whether your paper has inclinations for qualitative or quantitative usage.
Studying research methods used in related studies can provide helpful insights and direction for your own research. Now easily discover papers related to your topic on SciSpace and utilize our AI research assistant, Copilot , to quickly review the methodologies applied in different papers.
The need for a good research methodology
While deciding on your approach towards your research, the reason or factors you weighed in choosing a particular problem and formulating a research topic need to be validated and explained. A research methodology helps you do exactly that. Moreover, a good research methodology lets you build your argument to validate your research work performed through various data collection methods, analytical methods, and other essential points.
Just imagine it as a strategy documented to provide an overview of what you intend to do.
While undertaking any research writing or performing the research itself, you may get drifted in not something of much importance. In such a case, a research methodology helps you to get back to your outlined work methodology.
A research methodology helps in keeping you accountable for your work. Additionally, it can help you evaluate whether your work is in sync with your original aims and objectives or not. Besides, a good research methodology enables you to navigate your research process smoothly and swiftly while providing effective planning to achieve your desired results.
What is the basic structure of a research methodology?
Usually, you must ensure to include the following stated aspects while deciding over the basic structure of your research methodology:
1. Your research procedure
Explain what research methods you’re going to use. Whether you intend to proceed with quantitative or qualitative, or a composite of both approaches, you need to state that explicitly. The option among the three depends on your research’s aim, objectives, and scope.
2. Provide the rationality behind your chosen approach
Based on logic and reason, let your readers know why you have chosen said research methodologies. Additionally, you have to build strong arguments supporting why your chosen research method is the best way to achieve the desired outcome.
3. Explain your mechanism
The mechanism encompasses the research methods or instruments you will use to develop your research methodology. It usually refers to your data collection methods. You can use interviews, surveys, physical questionnaires, etc., of the many available mechanisms as research methodology instruments. The data collection method is determined by the type of research and whether the data is quantitative data(includes numerical data) or qualitative data (perception, morale, etc.) Moreover, you need to put logical reasoning behind choosing a particular instrument.
4. Significance of outcomes
The results will be available once you have finished experimenting. However, you should also explain how you plan to use the data to interpret the findings. This section also aids in understanding the problem from within, breaking it down into pieces, and viewing the research problem from various perspectives.
5. Reader’s advice
Anything that you feel must be explained to spread more awareness among readers and focus groups must be included and described in detail. You should not just specify your research methodology on the assumption that a reader is aware of the topic.
All the relevant information that explains and simplifies your research paper must be included in the methodology section. If you are conducting your research in a non-traditional manner, give a logical justification and list its benefits.
6. Explain your sample space
Include information about the sample and sample space in the methodology section. The term "sample" refers to a smaller set of data that a researcher selects or chooses from a larger group of people or focus groups using a predetermined selection method. Let your readers know how you are going to distinguish between relevant and non-relevant samples. How you figured out those exact numbers to back your research methodology, i.e. the sample spacing of instruments, must be discussed thoroughly.
For example, if you are going to conduct a survey or interview, then by what procedure will you select the interviewees (or sample size in case of surveys), and how exactly will the interview or survey be conducted.
7. Challenges and limitations
This part, which is frequently assumed to be unnecessary, is actually very important. The challenges and limitations that your chosen strategy inherently possesses must be specified while you are conducting different types of research.
The importance of a good research methodology
You must have observed that all research papers, dissertations, or theses carry a chapter entirely dedicated to research methodology. This section helps maintain your credibility as a better interpreter of results rather than a manipulator.
A good research methodology always explains the procedure, data collection methods and techniques, aim, and scope of the research. In a research study, it leads to a well-organized, rationality-based approach, while the paper lacking it is often observed as messy or disorganized.
You should pay special attention to validating your chosen way towards the research methodology. This becomes extremely important in case you select an unconventional or a distinct method of execution.
Curating and developing a strong, effective research methodology can assist you in addressing a variety of situations, such as:
- When someone tries to duplicate or expand upon your research after few years.
- If a contradiction or conflict of facts occurs at a later time. This gives you the security you need to deal with these contradictions while still being able to defend your approach.
- Gaining a tactical approach in getting your research completed in time. Just ensure you are using the right approach while drafting your research methodology, and it can help you achieve your desired outcomes. Additionally, it provides a better explanation and understanding of the research question itself.
- Documenting the results so that the final outcome of the research stays as you intended it to be while starting.
Instruments you could use while writing a good research methodology
As a researcher, you must choose which tools or data collection methods that fit best in terms of the relevance of your research. This decision has to be wise.
There exists many research equipments or tools that you can use to carry out your research process. These are classified as:
a. Interviews (One-on-One or a Group)
An interview aimed to get your desired research outcomes can be undertaken in many different ways. For example, you can design your interview as structured, semi-structured, or unstructured. What sets them apart is the degree of formality in the questions. On the other hand, in a group interview, your aim should be to collect more opinions and group perceptions from the focus groups on a certain topic rather than looking out for some formal answers.
In surveys, you are in better control if you specifically draft the questions you seek the response for. For example, you may choose to include free-style questions that can be answered descriptively, or you may provide a multiple-choice type response for questions. Besides, you can also opt to choose both ways, deciding what suits your research process and purpose better.
c. Sample Groups
Similar to the group interviews, here, you can select a group of individuals and assign them a topic to discuss or freely express their opinions over that. You can simultaneously note down the answers and later draft them appropriately, deciding on the relevance of every response.
d. Observations
If your research domain is humanities or sociology, observations are the best-proven method to draw your research methodology. Of course, you can always include studying the spontaneous response of the participants towards a situation or conducting the same but in a more structured manner. A structured observation means putting the participants in a situation at a previously decided time and then studying their responses.
Of all the tools described above, it is you who should wisely choose the instruments and decide what’s the best fit for your research. You must not restrict yourself from multiple methods or a combination of a few instruments if appropriate in drafting a good research methodology.
Types of research methodology
A research methodology exists in various forms. Depending upon their approach, whether centered around words, numbers, or both, methodologies are distinguished as qualitative, quantitative, or an amalgamation of both.
1. Qualitative research methodology
When a research methodology primarily focuses on words and textual data, then it is generally referred to as qualitative research methodology. This type is usually preferred among researchers when the aim and scope of the research are mainly theoretical and explanatory.
The instruments used are observations, interviews, and sample groups. You can use this methodology if you are trying to study human behavior or response in some situations. Generally, qualitative research methodology is widely used in sociology, psychology, and other related domains.
2. Quantitative research methodology
If your research is majorly centered on data, figures, and stats, then analyzing these numerical data is often referred to as quantitative research methodology. You can use quantitative research methodology if your research requires you to validate or justify the obtained results.
In quantitative methods, surveys, tests, experiments, and evaluations of current databases can be advantageously used as instruments If your research involves testing some hypothesis, then use this methodology.
3. Amalgam methodology
As the name suggests, the amalgam methodology uses both quantitative and qualitative approaches. This methodology is used when a part of the research requires you to verify the facts and figures, whereas the other part demands you to discover the theoretical and explanatory nature of the research question.
The instruments for the amalgam methodology require you to conduct interviews and surveys, including tests and experiments. The outcome of this methodology can be insightful and valuable as it provides precise test results in line with theoretical explanations and reasoning.
The amalgam method, makes your work both factual and rational at the same time.
Final words: How to decide which is the best research methodology?
If you have kept your sincerity and awareness intact with the aims and scope of research well enough, you must have got an idea of which research methodology suits your work best.
Before deciding which research methodology answers your research question, you must invest significant time in reading and doing your homework for that. Taking references that yield relevant results should be your first approach to establishing a research methodology.
Moreover, you should never refrain from exploring other options. Before setting your work in stone, you must try all the available options as it explains why the choice of research methodology that you finally make is more appropriate than the other available options.
You should always go for a quantitative research methodology if your research requires gathering large amounts of data, figures, and statistics. This research methodology will provide you with results if your research paper involves the validation of some hypothesis.
Whereas, if you are looking for more explanations, reasons, opinions, and public perceptions around a theory, you must use qualitative research methodology.The choice of an appropriate research methodology ultimately depends on what you want to achieve through your research.
Frequently Asked Questions (FAQs) about Research Methodology
1. how to write a research methodology.
You can always provide a separate section for research methodology where you should specify details about the methods and instruments used during the research, discussions on result analysis, including insights into the background information, and conveying the research limitations.
2. What are the types of research methodology?
There generally exists four types of research methodology i.e.
- Observation
- Experimental
- Derivational
3. What is the true meaning of research methodology?
The set of techniques or procedures followed to discover and analyze the information gathered to validate or justify a research outcome is generally called Research Methodology.
4. Where lies the importance of research methodology?
Your research methodology directly reflects the validity of your research outcomes and how well-informed your research work is. Moreover, it can help future researchers cite or refer to your research if they plan to use a similar research methodology.
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- What Is a Research Methodology? | Steps & Tips
What Is a Research Methodology? | Steps & Tips
Published on 25 February 2019 by Shona McCombes . Revised on 10 October 2022.
Your research methodology discusses and explains the data collection and analysis methods you used in your research. A key part of your thesis, dissertation, or research paper, the methodology chapter explains what you did and how you did it, allowing readers to evaluate the reliability and validity of your research.
It should include:
- The type of research you conducted
- How you collected and analysed your data
- Any tools or materials you used in the research
- Why you chose these methods
- Your methodology section should generally be written in the past tense .
- Academic style guides in your field may provide detailed guidelines on what to include for different types of studies.
- Your citation style might provide guidelines for your methodology section (e.g., an APA Style methods section ).
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Table of contents
How to write a research methodology, why is a methods section important, step 1: explain your methodological approach, step 2: describe your data collection methods, step 3: describe your analysis method, step 4: evaluate and justify the methodological choices you made, tips for writing a strong methodology chapter, frequently asked questions about methodology.
Prevent plagiarism, run a free check.
Your methods section is your opportunity to share how you conducted your research and why you chose the methods you chose. It’s also the place to show that your research was rigorously conducted and can be replicated .
It gives your research legitimacy and situates it within your field, and also gives your readers a place to refer to if they have any questions or critiques in other sections.
You can start by introducing your overall approach to your research. You have two options here.
Option 1: Start with your “what”
What research problem or question did you investigate?
- Aim to describe the characteristics of something?
- Explore an under-researched topic?
- Establish a causal relationship?
And what type of data did you need to achieve this aim?
- Quantitative data , qualitative data , or a mix of both?
- Primary data collected yourself, or secondary data collected by someone else?
- Experimental data gathered by controlling and manipulating variables, or descriptive data gathered via observations?
Option 2: Start with your “why”
Depending on your discipline, you can also start with a discussion of the rationale and assumptions underpinning your methodology. In other words, why did you choose these methods for your study?
- Why is this the best way to answer your research question?
- Is this a standard methodology in your field, or does it require justification?
- Were there any ethical considerations involved in your choices?
- What are the criteria for validity and reliability in this type of research ?
Once you have introduced your reader to your methodological approach, you should share full details about your data collection methods .
Quantitative methods
In order to be considered generalisable, you should describe quantitative research methods in enough detail for another researcher to replicate your study.
Here, explain how you operationalised your concepts and measured your variables. Discuss your sampling method or inclusion/exclusion criteria, as well as any tools, procedures, and materials you used to gather your data.
Surveys Describe where, when, and how the survey was conducted.
- How did you design the questionnaire?
- What form did your questions take (e.g., multiple choice, Likert scale )?
- Were your surveys conducted in-person or virtually?
- What sampling method did you use to select participants?
- What was your sample size and response rate?
Experiments Share full details of the tools, techniques, and procedures you used to conduct your experiment.
- How did you design the experiment ?
- How did you recruit participants?
- How did you manipulate and measure the variables ?
- What tools did you use?
Existing data Explain how you gathered and selected the material (such as datasets or archival data) that you used in your analysis.
- Where did you source the material?
- How was the data originally produced?
- What criteria did you use to select material (e.g., date range)?
The survey consisted of 5 multiple-choice questions and 10 questions measured on a 7-point Likert scale.
The goal was to collect survey responses from 350 customers visiting the fitness apparel company’s brick-and-mortar location in Boston on 4–8 July 2022, between 11:00 and 15:00.
Here, a customer was defined as a person who had purchased a product from the company on the day they took the survey. Participants were given 5 minutes to fill in the survey anonymously. In total, 408 customers responded, but not all surveys were fully completed. Due to this, 371 survey results were included in the analysis.
Qualitative methods
In qualitative research , methods are often more flexible and subjective. For this reason, it’s crucial to robustly explain the methodology choices you made.
Be sure to discuss the criteria you used to select your data, the context in which your research was conducted, and the role you played in collecting your data (e.g., were you an active participant, or a passive observer?)
Interviews or focus groups Describe where, when, and how the interviews were conducted.
- How did you find and select participants?
- How many participants took part?
- What form did the interviews take ( structured , semi-structured , or unstructured )?
- How long were the interviews?
- How were they recorded?
Participant observation Describe where, when, and how you conducted the observation or ethnography .
- What group or community did you observe? How long did you spend there?
- How did you gain access to this group? What role did you play in the community?
- How long did you spend conducting the research? Where was it located?
- How did you record your data (e.g., audiovisual recordings, note-taking)?
Existing data Explain how you selected case study materials for your analysis.
- What type of materials did you analyse?
- How did you select them?
In order to gain better insight into possibilities for future improvement of the fitness shop’s product range, semi-structured interviews were conducted with 8 returning customers.
Here, a returning customer was defined as someone who usually bought products at least twice a week from the store.
Surveys were used to select participants. Interviews were conducted in a small office next to the cash register and lasted approximately 20 minutes each. Answers were recorded by note-taking, and seven interviews were also filmed with consent. One interviewee preferred not to be filmed.
Mixed methods
Mixed methods research combines quantitative and qualitative approaches. If a standalone quantitative or qualitative study is insufficient to answer your research question, mixed methods may be a good fit for you.
Mixed methods are less common than standalone analyses, largely because they require a great deal of effort to pull off successfully. If you choose to pursue mixed methods, it’s especially important to robustly justify your methods here.
Next, you should indicate how you processed and analysed your data. Avoid going into too much detail: you should not start introducing or discussing any of your results at this stage.
In quantitative research , your analysis will be based on numbers. In your methods section, you can include:
- How you prepared the data before analysing it (e.g., checking for missing data , removing outliers , transforming variables)
- Which software you used (e.g., SPSS, Stata or R)
- Which statistical tests you used (e.g., two-tailed t test , simple linear regression )
In qualitative research, your analysis will be based on language, images, and observations (often involving some form of textual analysis ).
Specific methods might include:
- Content analysis : Categorising and discussing the meaning of words, phrases and sentences
- Thematic analysis : Coding and closely examining the data to identify broad themes and patterns
- Discourse analysis : Studying communication and meaning in relation to their social context
Mixed methods combine the above two research methods, integrating both qualitative and quantitative approaches into one coherent analytical process.
Above all, your methodology section should clearly make the case for why you chose the methods you did. This is especially true if you did not take the most standard approach to your topic. In this case, discuss why other methods were not suitable for your objectives, and show how this approach contributes new knowledge or understanding.
In any case, it should be overwhelmingly clear to your reader that you set yourself up for success in terms of your methodology’s design. Show how your methods should lead to results that are valid and reliable, while leaving the analysis of the meaning, importance, and relevance of your results for your discussion section .
- Quantitative: Lab-based experiments cannot always accurately simulate real-life situations and behaviours, but they are effective for testing causal relationships between variables .
- Qualitative: Unstructured interviews usually produce results that cannot be generalised beyond the sample group , but they provide a more in-depth understanding of participants’ perceptions, motivations, and emotions.
- Mixed methods: Despite issues systematically comparing differing types of data, a solely quantitative study would not sufficiently incorporate the lived experience of each participant, while a solely qualitative study would be insufficiently generalisable.
Remember that your aim is not just to describe your methods, but to show how and why you applied them. Again, it’s critical to demonstrate that your research was rigorously conducted and can be replicated.
1. Focus on your objectives and research questions
The methodology section should clearly show why your methods suit your objectives and convince the reader that you chose the best possible approach to answering your problem statement and research questions .
2. Cite relevant sources
Your methodology can be strengthened by referencing existing research in your field. This can help you to:
- Show that you followed established practice for your type of research
- Discuss how you decided on your approach by evaluating existing research
- Present a novel methodological approach to address a gap in the literature
3. Write for your audience
Consider how much information you need to give, and avoid getting too lengthy. If you are using methods that are standard for your discipline, you probably don’t need to give a lot of background or justification.
Regardless, your methodology should be a clear, well-structured text that makes an argument for your approach, not just a list of technical details and procedures.
Methodology refers to the overarching strategy and rationale of your research. Developing your methodology involves studying the research methods used in your field and the theories or principles that underpin them, in order to choose the approach that best matches your objectives.
Methods are the specific tools and procedures you use to collect and analyse data (e.g. interviews, experiments , surveys , statistical tests ).
In a dissertation or scientific paper, the methodology chapter or methods section comes after the introduction and before the results , discussion and conclusion .
Depending on the length and type of document, you might also include a literature review or theoretical framework before the methodology.
Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.
Quantitative methods allow you to test a hypothesis by systematically collecting and analysing data, while qualitative methods allow you to explore ideas and experiences in depth.
A sample is a subset of individuals from a larger population. Sampling means selecting the group that you will actually collect data from in your research.
For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.
Statistical sampling allows you to test a hypothesis about the characteristics of a population. There are various sampling methods you can use to ensure that your sample is representative of the population as a whole.
Cite this Scribbr article
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McCombes, S. (2022, October 10). What Is a Research Methodology? | Steps & Tips. Scribbr. Retrieved 2 April 2024, from https://www.scribbr.co.uk/thesis-dissertation/methodology/
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What Is Research Methodology? A Plain-Language Explanation & Definition (With Examples)
By Derek Jansen (MBA) and Kerryn Warren (PhD) | June 2020 (Last updated April 2023)
If you’re new to formal academic research, it’s quite likely that you’re feeling a little overwhelmed by all the technical lingo that gets thrown around. And who could blame you – “research methodology”, “research methods”, “sampling strategies”… it all seems never-ending!
In this post, we’ll demystify the landscape with plain-language explanations and loads of examples (including easy-to-follow videos), so that you can approach your dissertation, thesis or research project with confidence. Let’s get started.
Research Methodology 101
- What exactly research methodology means
- What qualitative , quantitative and mixed methods are
- What sampling strategy is
- What data collection methods are
- What data analysis methods are
- How to choose your research methodology
- Example of a research methodology
What is research methodology?
Research methodology simply refers to the practical “how” of a research study. More specifically, it’s about how a researcher systematically designs a study to ensure valid and reliable results that address the research aims, objectives and research questions . Specifically, how the researcher went about deciding:
- What type of data to collect (e.g., qualitative or quantitative data )
- Who to collect it from (i.e., the sampling strategy )
- How to collect it (i.e., the data collection method )
- How to analyse it (i.e., the data analysis methods )
Within any formal piece of academic research (be it a dissertation, thesis or journal article), you’ll find a research methodology chapter or section which covers the aspects mentioned above. Importantly, a good methodology chapter explains not just what methodological choices were made, but also explains why they were made. In other words, the methodology chapter should justify the design choices, by showing that the chosen methods and techniques are the best fit for the research aims, objectives and research questions.
So, it’s the same as research design?
Not quite. As we mentioned, research methodology refers to the collection of practical decisions regarding what data you’ll collect, from who, how you’ll collect it and how you’ll analyse it. Research design, on the other hand, is more about the overall strategy you’ll adopt in your study. For example, whether you’ll use an experimental design in which you manipulate one variable while controlling others. You can learn more about research design and the various design types here .
Need a helping hand?
What are qualitative, quantitative and mixed-methods?
Qualitative, quantitative and mixed-methods are different types of methodological approaches, distinguished by their focus on words , numbers or both . This is a bit of an oversimplification, but its a good starting point for understanding.
Let’s take a closer look.
Qualitative research refers to research which focuses on collecting and analysing words (written or spoken) and textual or visual data, whereas quantitative research focuses on measurement and testing using numerical data . Qualitative analysis can also focus on other “softer” data points, such as body language or visual elements.
It’s quite common for a qualitative methodology to be used when the research aims and research questions are exploratory in nature. For example, a qualitative methodology might be used to understand peoples’ perceptions about an event that took place, or a political candidate running for president.
Contrasted to this, a quantitative methodology is typically used when the research aims and research questions are confirmatory in nature. For example, a quantitative methodology might be used to measure the relationship between two variables (e.g. personality type and likelihood to commit a crime) or to test a set of hypotheses .
As you’ve probably guessed, the mixed-method methodology attempts to combine the best of both qualitative and quantitative methodologies to integrate perspectives and create a rich picture. If you’d like to learn more about these three methodological approaches, be sure to watch our explainer video below.
What is sampling strategy?
Simply put, sampling is about deciding who (or where) you’re going to collect your data from . Why does this matter? Well, generally it’s not possible to collect data from every single person in your group of interest (this is called the “population”), so you’ll need to engage a smaller portion of that group that’s accessible and manageable (this is called the “sample”).
How you go about selecting the sample (i.e., your sampling strategy) will have a major impact on your study. There are many different sampling methods you can choose from, but the two overarching categories are probability sampling and non-probability sampling .
Probability sampling involves using a completely random sample from the group of people you’re interested in. This is comparable to throwing the names all potential participants into a hat, shaking it up, and picking out the “winners”. By using a completely random sample, you’ll minimise the risk of selection bias and the results of your study will be more generalisable to the entire population.
Non-probability sampling , on the other hand, doesn’t use a random sample . For example, it might involve using a convenience sample, which means you’d only interview or survey people that you have access to (perhaps your friends, family or work colleagues), rather than a truly random sample. With non-probability sampling, the results are typically not generalisable .
To learn more about sampling methods, be sure to check out the video below.
What are data collection methods?
As the name suggests, data collection methods simply refers to the way in which you go about collecting the data for your study. Some of the most common data collection methods include:
- Interviews (which can be unstructured, semi-structured or structured)
- Focus groups and group interviews
- Surveys (online or physical surveys)
- Observations (watching and recording activities)
- Biophysical measurements (e.g., blood pressure, heart rate, etc.)
- Documents and records (e.g., financial reports, court records, etc.)
The choice of which data collection method to use depends on your overall research aims and research questions , as well as practicalities and resource constraints. For example, if your research is exploratory in nature, qualitative methods such as interviews and focus groups would likely be a good fit. Conversely, if your research aims to measure specific variables or test hypotheses, large-scale surveys that produce large volumes of numerical data would likely be a better fit.
What are data analysis methods?
Data analysis methods refer to the methods and techniques that you’ll use to make sense of your data. These can be grouped according to whether the research is qualitative (words-based) or quantitative (numbers-based).
Popular data analysis methods in qualitative research include:
- Qualitative content analysis
- Thematic analysis
- Discourse analysis
- Narrative analysis
- Interpretative phenomenological analysis (IPA)
- Visual analysis (of photographs, videos, art, etc.)
Qualitative data analysis all begins with data coding , after which an analysis method is applied. In some cases, more than one analysis method is used, depending on the research aims and research questions . In the video below, we explore some common qualitative analysis methods, along with practical examples.
Moving on to the quantitative side of things, popular data analysis methods in this type of research include:
- Descriptive statistics (e.g. means, medians, modes )
- Inferential statistics (e.g. correlation, regression, structural equation modelling)
Again, the choice of which data collection method to use depends on your overall research aims and objectives , as well as practicalities and resource constraints. In the video below, we explain some core concepts central to quantitative analysis.
How do I choose a research methodology?
As you’ve probably picked up by now, your research aims and objectives have a major influence on the research methodology . So, the starting point for developing your research methodology is to take a step back and look at the big picture of your research, before you make methodology decisions. The first question you need to ask yourself is whether your research is exploratory or confirmatory in nature.
If your research aims and objectives are primarily exploratory in nature, your research will likely be qualitative and therefore you might consider qualitative data collection methods (e.g. interviews) and analysis methods (e.g. qualitative content analysis).
Conversely, if your research aims and objective are looking to measure or test something (i.e. they’re confirmatory), then your research will quite likely be quantitative in nature, and you might consider quantitative data collection methods (e.g. surveys) and analyses (e.g. statistical analysis).
Designing your research and working out your methodology is a large topic, which we cover extensively on the blog . For now, however, the key takeaway is that you should always start with your research aims, objectives and research questions (the golden thread). Every methodological choice you make needs align with those three components.
Example of a research methodology chapter
In the video below, we provide a detailed walkthrough of a research methodology from an actual dissertation, as well as an overview of our free methodology template .
Psst… there’s more (for free)
This post is part of our dissertation mini-course, which covers everything you need to get started with your dissertation, thesis or research project.
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198 Comments
Thank you for this simple yet comprehensive and easy to digest presentation. God Bless!
You’re most welcome, Leo. Best of luck with your research!
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Thankyou So much Sir Derek…
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Good morning thanks so much for the on line lectures am a student of university of Makeni.select a research topic and deliberate on is so that we will continue to understand more.sorry that’s a suggestion.
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I am writing a APA Format paper . I using questionnaire with 120 STDs teacher for my participant. Can you write me mthology for this research. Send it through email sent. Just need a sample as an example please. My topic is ” impacts of overcrowding on students learning
Thanks for your comment.
We can’t write your methodology for you. If you’re looking for samples, you should be able to find some sample methodologies on Google. Alternatively, you can download some previous dissertations from a dissertation directory and have a look at the methodology chapters therein.
All the best with your research.
Thank you so much for this!! God Bless
Thank you. Explicit explanation
Thank you, Derek and Kerryn, for making this simple to understand. I’m currently at the inception stage of my research.
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I’m currently working on my master’s thesis, thanks for this! I’m certain that I will use Qualitative methodology.
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I am currently doing my dissertation proposal and I am sure that I will do quantitative research. Thank you very much it was extremely helpful.
Very interesting and informative yet I would like to know about examples of Research Questions as well, if possible.
I’m about to submit a research presentation, I have come to understand from your simplification on understanding research methodology. My research will be mixed methodology, qualitative as well as quantitative. So aim and objective of mixed method would be both exploratory and confirmatory. Thanks you very much for your guidance.
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I’m going to write synopsis which will be quantitative research method and I don’t know how to frame my topic, can I kindly get some ideas..
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Thank you Doctor Derek for this wonderful piece, please help to provide your details for reference purpose. God bless.
Many compliments to you
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Well explained. Now I know my research methodology will be qualitative and exploratory. Thank you so much, keep up the good work
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Great work…very well explanation
Thanks Derek. Kerryn was just fantastic!
Great to hear that, Hyacinth. Best of luck with your research!
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Thanks for the feedback, Matobela. Good luck with your research methodology.
Thank you. This is really helpful.
You’re very welcome, Elie. Good luck with your research methodology.
Well explained thanks
This is a very helpful site especially for young researchers at college. It provides sufficient information to guide students and equip them with the necessary foundation to ask any other questions aimed at deepening their understanding.
Thanks for the kind words, Edward. Good luck with your research!
Thank you. I have learned a lot.
Great to hear that, Ngwisa. Good luck with your research methodology!
Thank you for keeping your presentation simples and short and covering key information for research methodology. My key takeaway: Start with defining your research objective the other will depend on the aims of your research question.
My name is Zanele I would like to be assisted with my research , and the topic is shortage of nursing staff globally want are the causes , effects on health, patients and community and also globally
Thanks for making it simple and clear. It greatly helped in understanding research methodology. Regards.
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Thank you Dr
I was given an assignment to research 2 publications and describe their research methodology? I don’t know how to start this task can someone help me?
Sure. You’re welcome to book an initial consultation with one of our Research Coaches to discuss how we can assist – https://gradcoach.com/book/new/ .
Thanks a lot I am relieved of a heavy burden.keep up with the good work
I’m very much grateful Dr Derek. I’m planning to pursue one of the careers that really needs one to be very much eager to know. There’s a lot of research to do and everything, but since I’ve gotten this information I will use it to the best of my potential.
Thank you so much, words are not enough to explain how helpful this session has been for me!
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Thank Derek. This is very helpful. Your step by step explanation has made it easier for me to understand different concepts. Now i can get on with my research.
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I would like to be assisted with my research topic : Literature Review and research methodologies. My topic is : what is the relationship between unemployment and economic growth?
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Short but sweet.Thank you
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I’m currently working on my Ph.D. thesis. Thanks a lot, Derek and Kerryn, Well-organized sequences, facilitate the readers’ following.
great article for someone who does not have any background can even understand
I am a bit confused about research design and methodology. Are they the same? If not, what are the differences and how are they related?
Thanks in advance.
concise and informative.
Thank you very much
How can we site this article is Harvard style?
Very well written piece that afforded better understanding of the concept. Thank you!
Am a new researcher trying to learn how best to write a research proposal. I find your article spot on and want to download the free template but finding difficulties. Can u kindly send it to my email, the free download entitled, “Free Download: Research Proposal Template (with Examples)”.
Thank too much
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how do i reference this?
MLA Jansen, Derek, and Kerryn Warren. “What (Exactly) Is Research Methodology?” Grad Coach, June 2021, gradcoach.com/what-is-research-methodology/.
APA Jansen, D., & Warren, K. (2021, June). What (Exactly) Is Research Methodology? Grad Coach. https://gradcoach.com/what-is-research-methodology/
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hello sir/ma’am, i didn’t find yet that what type of research methodology i am using. because i am writing my report on CSR and collect all my data from websites and articles so which type of methodology i should write in dissertation report. please help me. i am from India.
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Research Methodology: An Introduction
- First Online: 31 March 2018
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- Vida Davidavičienė 3
Part of the book series: Progress in IS ((PROIS))
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Digital age brings the most dramatic changes in this study and research discipline as well as in other fields of human activities. Scientific research is known for a very long time, however in comparison with other research fields the business and management researches are a little bit younger. The information technologies and new research methodologies that have recently emerged, dramatically change the nature of the research. Therefore, researchers should be ready to absorb new possibilities and follow basic roles coming from earlier stages of the discipline. The intention of this chapter is to provide a brief introduction to those aspects of pertinent research to beginner researchers. The chapter presents the nature of scientific research so that it may be clearly understood and uses, as its basic approach, the fundamental principles of problem solving. The scope of the research provides an overviews the entire assumptions about reality, knowledge and human nature, key terms of theory and research presented. Main concepts of the research are discussed and all this is oriented to business, management and economic science specific.
- Main Philosophical Approaches
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Davidavičienė, V. (2018). Research Methodology: An Introduction. In: Marx Gómez, J., Mouselli, S. (eds) Modernizing the Academic Teaching and Research Environment. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-319-74173-4_1
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What is Research Methodology? Definition, Types, and Examples
Research methodology 1,2 is a structured and scientific approach used to collect, analyze, and interpret quantitative or qualitative data to answer research questions or test hypotheses. A research methodology is like a plan for carrying out research and helps keep researchers on track by limiting the scope of the research. Several aspects must be considered before selecting an appropriate research methodology, such as research limitations and ethical concerns that may affect your research.
The research methodology section in a scientific paper describes the different methodological choices made, such as the data collection and analysis methods, and why these choices were selected. The reasons should explain why the methods chosen are the most appropriate to answer the research question. A good research methodology also helps ensure the reliability and validity of the research findings. There are three types of research methodology—quantitative, qualitative, and mixed-method, which can be chosen based on the research objectives.
What is research methodology ?
A research methodology describes the techniques and procedures used to identify and analyze information regarding a specific research topic. It is a process by which researchers design their study so that they can achieve their objectives using the selected research instruments. It includes all the important aspects of research, including research design, data collection methods, data analysis methods, and the overall framework within which the research is conducted. While these points can help you understand what is research methodology, you also need to know why it is important to pick the right methodology.
Why is research methodology important?
Having a good research methodology in place has the following advantages: 3
- Helps other researchers who may want to replicate your research; the explanations will be of benefit to them.
- You can easily answer any questions about your research if they arise at a later stage.
- A research methodology provides a framework and guidelines for researchers to clearly define research questions, hypotheses, and objectives.
- It helps researchers identify the most appropriate research design, sampling technique, and data collection and analysis methods.
- A sound research methodology helps researchers ensure that their findings are valid and reliable and free from biases and errors.
- It also helps ensure that ethical guidelines are followed while conducting research.
- A good research methodology helps researchers in planning their research efficiently, by ensuring optimum usage of their time and resources.
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Types of research methodology.
There are three types of research methodology based on the type of research and the data required. 1
- Quantitative research methodology focuses on measuring and testing numerical data. This approach is good for reaching a large number of people in a short amount of time. This type of research helps in testing the causal relationships between variables, making predictions, and generalizing results to wider populations.
- Qualitative research methodology examines the opinions, behaviors, and experiences of people. It collects and analyzes words and textual data. This research methodology requires fewer participants but is still more time consuming because the time spent per participant is quite large. This method is used in exploratory research where the research problem being investigated is not clearly defined.
- Mixed-method research methodology uses the characteristics of both quantitative and qualitative research methodologies in the same study. This method allows researchers to validate their findings, verify if the results observed using both methods are complementary, and explain any unexpected results obtained from one method by using the other method.
What are the types of sampling designs in research methodology?
Sampling 4 is an important part of a research methodology and involves selecting a representative sample of the population to conduct the study, making statistical inferences about them, and estimating the characteristics of the whole population based on these inferences. There are two types of sampling designs in research methodology—probability and nonprobability.
- Probability sampling
In this type of sampling design, a sample is chosen from a larger population using some form of random selection, that is, every member of the population has an equal chance of being selected. The different types of probability sampling are:
- Systematic —sample members are chosen at regular intervals. It requires selecting a starting point for the sample and sample size determination that can be repeated at regular intervals. This type of sampling method has a predefined range; hence, it is the least time consuming.
- Stratified —researchers divide the population into smaller groups that don’t overlap but represent the entire population. While sampling, these groups can be organized, and then a sample can be drawn from each group separately.
- Cluster —the population is divided into clusters based on demographic parameters like age, sex, location, etc.
- Convenience —selects participants who are most easily accessible to researchers due to geographical proximity, availability at a particular time, etc.
- Purposive —participants are selected at the researcher’s discretion. Researchers consider the purpose of the study and the understanding of the target audience.
- Snowball —already selected participants use their social networks to refer the researcher to other potential participants.
- Quota —while designing the study, the researchers decide how many people with which characteristics to include as participants. The characteristics help in choosing people most likely to provide insights into the subject.
What are data collection methods?
During research, data are collected using various methods depending on the research methodology being followed and the research methods being undertaken. Both qualitative and quantitative research have different data collection methods, as listed below.
Qualitative research 5
- One-on-one interviews: Helps the interviewers understand a respondent’s subjective opinion and experience pertaining to a specific topic or event
- Document study/literature review/record keeping: Researchers’ review of already existing written materials such as archives, annual reports, research articles, guidelines, policy documents, etc.
- Focus groups: Constructive discussions that usually include a small sample of about 6-10 people and a moderator, to understand the participants’ opinion on a given topic.
- Qualitative observation : Researchers collect data using their five senses (sight, smell, touch, taste, and hearing).
Quantitative research 6
- Sampling: The most common type is probability sampling.
- Interviews: Commonly telephonic or done in-person.
- Observations: Structured observations are most commonly used in quantitative research. In this method, researchers make observations about specific behaviors of individuals in a structured setting.
- Document review: Reviewing existing research or documents to collect evidence for supporting the research.
- Surveys and questionnaires. Surveys can be administered both online and offline depending on the requirement and sample size.
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What are data analysis methods.
The data collected using the various methods for qualitative and quantitative research need to be analyzed to generate meaningful conclusions. These data analysis methods 7 also differ between quantitative and qualitative research.
Quantitative research involves a deductive method for data analysis where hypotheses are developed at the beginning of the research and precise measurement is required. The methods include statistical analysis applications to analyze numerical data and are grouped into two categories—descriptive and inferential.
Descriptive analysis is used to describe the basic features of different types of data to present it in a way that ensures the patterns become meaningful. The different types of descriptive analysis methods are:
- Measures of frequency (count, percent, frequency)
- Measures of central tendency (mean, median, mode)
- Measures of dispersion or variation (range, variance, standard deviation)
- Measure of position (percentile ranks, quartile ranks)
Inferential analysis is used to make predictions about a larger population based on the analysis of the data collected from a smaller population. This analysis is used to study the relationships between different variables. Some commonly used inferential data analysis methods are:
- Correlation: To understand the relationship between two or more variables.
- Cross-tabulation: Analyze the relationship between multiple variables.
- Regression analysis: Study the impact of independent variables on the dependent variable.
- Frequency tables: To understand the frequency of data.
- Analysis of variance: To test the degree to which two or more variables differ in an experiment.
Qualitative research involves an inductive method for data analysis where hypotheses are developed after data collection. The methods include:
- Content analysis: For analyzing documented information from text and images by determining the presence of certain words or concepts in texts.
- Narrative analysis: For analyzing content obtained from sources such as interviews, field observations, and surveys. The stories and opinions shared by people are used to answer research questions.
- Discourse analysis: For analyzing interactions with people considering the social context, that is, the lifestyle and environment, under which the interaction occurs.
- Grounded theory: Involves hypothesis creation by data collection and analysis to explain why a phenomenon occurred.
- Thematic analysis: To identify important themes or patterns in data and use these to address an issue.
How to choose a research methodology?
Here are some important factors to consider when choosing a research methodology: 8
- Research objectives, aims, and questions —these would help structure the research design.
- Review existing literature to identify any gaps in knowledge.
- Check the statistical requirements —if data-driven or statistical results are needed then quantitative research is the best. If the research questions can be answered based on people’s opinions and perceptions, then qualitative research is most suitable.
- Sample size —sample size can often determine the feasibility of a research methodology. For a large sample, less effort- and time-intensive methods are appropriate.
- Constraints —constraints of time, geography, and resources can help define the appropriate methodology.
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How to write a research methodology .
A research methodology should include the following components: 3,9
- Research design —should be selected based on the research question and the data required. Common research designs include experimental, quasi-experimental, correlational, descriptive, and exploratory.
- Research method —this can be quantitative, qualitative, or mixed-method.
- Reason for selecting a specific methodology —explain why this methodology is the most suitable to answer your research problem.
- Research instruments —explain the research instruments you plan to use, mainly referring to the data collection methods such as interviews, surveys, etc. Here as well, a reason should be mentioned for selecting the particular instrument.
- Sampling —this involves selecting a representative subset of the population being studied.
- Data collection —involves gathering data using several data collection methods, such as surveys, interviews, etc.
- Data analysis —describe the data analysis methods you will use once you’ve collected the data.
- Research limitations —mention any limitations you foresee while conducting your research.
- Validity and reliability —validity helps identify the accuracy and truthfulness of the findings; reliability refers to the consistency and stability of the results over time and across different conditions.
- Ethical considerations —research should be conducted ethically. The considerations include obtaining consent from participants, maintaining confidentiality, and addressing conflicts of interest.
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Frequently Asked Questions
Q1. What are the key components of research methodology?
A1. A good research methodology has the following key components:
- Research design
- Data collection procedures
- Data analysis methods
- Ethical considerations
Q2. Why is ethical consideration important in research methodology?
A2. Ethical consideration is important in research methodology to ensure the readers of the reliability and validity of the study. Researchers must clearly mention the ethical norms and standards followed during the conduct of the research and also mention if the research has been cleared by any institutional board. The following 10 points are the important principles related to ethical considerations: 10
- Participants should not be subjected to harm.
- Respect for the dignity of participants should be prioritized.
- Full consent should be obtained from participants before the study.
- Participants’ privacy should be ensured.
- Confidentiality of the research data should be ensured.
- Anonymity of individuals and organizations participating in the research should be maintained.
- The aims and objectives of the research should not be exaggerated.
- Affiliations, sources of funding, and any possible conflicts of interest should be declared.
- Communication in relation to the research should be honest and transparent.
- Misleading information and biased representation of primary data findings should be avoided.
Q3. What is the difference between methodology and method?
A3. Research methodology is different from a research method, although both terms are often confused. Research methods are the tools used to gather data, while the research methodology provides a framework for how research is planned, conducted, and analyzed. The latter guides researchers in making decisions about the most appropriate methods for their research. Research methods refer to the specific techniques, procedures, and tools used by researchers to collect, analyze, and interpret data, for instance surveys, questionnaires, interviews, etc.
Research methodology is, thus, an integral part of a research study. It helps ensure that you stay on track to meet your research objectives and answer your research questions using the most appropriate data collection and analysis tools based on your research design.
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- Research methodologies. Pfeiffer Library website. Accessed August 15, 2023. https://library.tiffin.edu/researchmethodologies/whatareresearchmethodologies
- Types of research methodology. Eduvoice website. Accessed August 16, 2023. https://eduvoice.in/types-research-methodology/
- The basics of research methodology: A key to quality research. Voxco. Accessed August 16, 2023. https://www.voxco.com/blog/what-is-research-methodology/
- Sampling methods: Types with examples. QuestionPro website. Accessed August 16, 2023. https://www.questionpro.com/blog/types-of-sampling-for-social-research/
- What is qualitative research? Methods, types, approaches, examples. Researcher.Life blog. Accessed August 15, 2023. https://researcher.life/blog/article/what-is-qualitative-research-methods-types-examples/
- What is quantitative research? Definition, methods, types, and examples. Researcher.Life blog. Accessed August 15, 2023. https://researcher.life/blog/article/what-is-quantitative-research-types-and-examples/
- Data analysis in research: Types & methods. QuestionPro website. Accessed August 16, 2023. https://www.questionpro.com/blog/data-analysis-in-research/#Data_analysis_in_qualitative_research
- Factors to consider while choosing the right research methodology. PhD Monster website. Accessed August 17, 2023. https://www.phdmonster.com/factors-to-consider-while-choosing-the-right-research-methodology/
- What is research methodology? Research and writing guides. Accessed August 14, 2023. https://paperpile.com/g/what-is-research-methodology/
- Ethical considerations. Business research methodology website. Accessed August 17, 2023. https://research-methodology.net/research-methodology/ethical-considerations/
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Do yourself a favour and start with the end in mind. Section 1 - Introduction. As with all chapters in your dissertation or thesis, the methodology chapter should have a brief introduction. In this section, you should remind your readers what the focus of your study is, especially the research aims. As we've discussed many times on the blog ...
Step 1: Explain your methodological approach. Step 2: Describe your data collection methods. Step 3: Describe your analysis method. Step 4: Evaluate and justify the methodological choices you made. Tips for writing a strong methodology chapter. Other interesting articles. Frequently asked questions about methodology.
The methodology chapter is a crucial part of your dissertation or thesis - it's where you provide context and justification for your study's design. This in turn demonstrates your understanding of research theory, which is what earns you marks.. Over the years, we've helped thousands of students navigate this tricky section of the research process.
Presenting Methodology and Research Approach 67 Table 3.1 Roadmap for Developing Methodology Chapter: Necessary Elements 1: Introduction and Overview Begin by stating purpose and research questions. Go on to explain how the chapter is organized. Then provide a rationale for using a qualitative research approach, as well as a rationale for the
By definition, the methodology chapter of a thesis, dissertation, or research paper is the section where you explain about the specific research design options used in your research. It's in the methodology chapter that you explain the process you used to design your research and give a justification for the research design.
Provide the rationality behind your chosen approach. Based on logic and reason, let your readers know why you have chosen said research methodologies. Additionally, you have to build strong arguments supporting why your chosen research method is the best way to achieve the desired outcome. 3. Explain your mechanism.
Revised on 10 October 2022. Your research methodology discusses and explains the data collection and analysis methods you used in your research. A key part of your thesis, dissertation, or research paper, the methodology chapter explains what you did and how you did it, allowing readers to evaluate the reliability and validity of your research.
Within any formal piece of academic research (be it a dissertation, thesis or journal article), you'll find a research methodology chapter or section which covers the aspects mentioned above. Importantly, a good methodology chapter explains not just what methodological choices were made, but also explains why they were made.
Learn how to write a strong methodology chapter that allows readers to evaluate the reliability and validity of the research. A good methodology chapter incl...
Types of research methodology. 1. Qualitative research methodology. Qualitative research methodology is aimed at understanding concepts, thoughts, or experiences. This approach is descriptive and is often utilized to gather in-depth insights into people's attitudes, behaviors, or cultures. Qualitative research methodology involves methods ...
include in the chapter where you discuss alternative methodological approaches, justify your chosen research method, and describe the process and participants in your study). The Methodology chapter is perhaps the part of a qualitative thesis that is most unlike its equivalent in a quantitative study.
The research design is a fundamental aspect of research methodology, outlining the overall strategy and structure of the study. It includes decisions regarding the research type (e.g., descriptive, experimental), the selection of variables, and the determination of the study's scope and timeframe. We must carefully consider the design to ...
The Method Chapter Describing Your Research Plan T he Method chapter of a dissertation, article, or proposal describes the exact steps that will be undertaken to address your hypotheses or research questions. For this reason, the Method section follows logically from the statement of the problem in much the same way as research
2.1 Research Methodology. Method can be described as a set of tools and techniques for finding something out, or for reducing levels of uncertainty. According to Saunders (2012) method is the technique and procedures used to obtain and analyse research data, including for example questionnaires, observation, interviews, and statistical and non-statistical techniques [].
and make for good science and scientific research. The purpose of this introductory chapter is to convey what methodology is, why it is needed, and the key tenets that guide what we do as scientists. These foci may seem obvious—after all, everyone knows what methodology is and why it is needed. Perhaps so, but the answers are not all so obvious.
research approaches, research designs, and research methods are four key terms representing a perspective about research flow from broad constructions of research to the narrow procedures of methods. Table 1.1 explains these key terms in more detail. Table 1.1 Key Terms and Their Definitions as Used in This Chapter Key Terms
Definition, Types, and Examples. Research methodology 1,2 is a structured and scientific approach used to collect, analyze, and interpret quantitative or qualitative data to answer research questions or test hypotheses. A research methodology is like a plan for carrying out research and helps keep researchers on track by limiting the scope of ...
research questions and the research design selected for the study. Specify the procedures for reducing and coding the data. For quantitative studies, subsequent data analyses should include summary descriptive statistics and inferential statistical tests. For qualitative studies, the procedures to be followed for the analyses must also be addressed
RESEARCH METHODOLOGY 3.1 Introduction . This Chapter presents the description of the research process. It provides information concerning the method that was used in undertaking this research as well as a justification for the use of this method. The Chapter also describes the various stages of the research, which includes the selection of ...
Chapter 1: Introduction to Research Methodology. September 2023. In book: Research Methodology Lectures for Postgraduate Students (pp.1-11) Authors: Amer Al-ani. (University of Anbar - Iraq)
Research methodology indicates the logic of development of the process used to generate theory that is procedural framework within which the research is conducted (Remenyi et al. 1998). It ...
Chapter 3 - Research Methodology a nd Research Method. This chapter looks at the various research methodologies and research methods that are commonly. used by researchers in the field of ...
Gustave Flaubert. CHAPTER 3: RESEARCH METHODOLOGY. 3.1 Introduction. As it is indicated in the title, this chapter includes the research methodology of. the dissertation. In more details, in this ...