business plan for educational app

How to create an educational app in 2024

Anastasiya Grinevitch

Head of Marketing

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The education industry has been ripe for digitization. Over the last few years, the traditional model of face-to-face education is slowly but surely being replaced by eLearning apps and EdTech solutions. 

In particular, the last few years have marked a milestone for education app development and set it up for growth — $1.72 trillion during 2022-2026.

Social distancing, lockdowns, and fewer entertainment options have contributed to this peak in digital education; specifically, the pandemic jolted companies and educational organizations into adopting mobile learning solutions offered by private content providers. 

With this move toward mobile solutions, unique learning approaches and 24/7 availability also add extra points in favor of app-based education. Today, effective training can be done thanks to mobile-based learning.

If you're looking to jump into the education niche, you'd better be prepared for fierce competition. That's why we've prepared this comprehensive guide explaining how to create an educational app.

Types of educational apps

The modern educational apps market is rich and diverse. It's awash in various app types that cater to different target audiences like teachers or aspiring learners. Hence, you should assess the market scope before going into eLearning app development.

Language learning apps

Mastering a foreign language can be a challenging and time-consuming process. However, more and more people are turning to language learning apps to ease this process. This app category fared exceptionally well in 2022, with a 31% YoY growth as borders reopened.

Among other key market drivers is the  influx of immigrants . Today, around 84.8 million U.S. citizens were born abroad, accounting for about a fifth of the world's migrants.

Further, the rapid adoption of virtual reality in language learning also prompts market maturity. For instance, blended reality amplifies immersive language learning, thus leading to faster academic progress.

Duolingo  is the unanimous leader in the category, with more than  500 million total users and over 56 million monthly active users. In 2022, the app earned $369.5 million , marking a +47% YoY revenue growth. To generate revenue, Duolingo offers premium subscriptions, ads, and language proficiency tests.

Learning management system (LMS) apps

LMS apps are commonly used in educational institutions to manage and track student progress. This app category also aims to facilitate the management of academic course delivery and training programs. 

A typical LMS lets an organization create and track courses, manage enrollments, deliver course content, assess student progress, generate reports, and assist in employee training. By 2026, the global LMS market is expected to reach $37.9 billion .

Demand in this category is also evolving to include increased employee training. As millennials dominate the global workforce , LMSs are becoming a favored option since they allow for inclusive and flexible training sessions. 

From 2021 to 2022, the demand for LMS platforms spiked due to the growing practice of bringing your own device (BYOD) among companies. The BYOD trend is set to stay with the rising popularity of post-pandemic hybrid work settings.

GoToTraining is a prominent example in this niche that aids in online training on the go. According to GoTo, their application hosts over 700,000 annual trainings with over three million annual attendees. To generate revenue, GoToTraining offers monthly subscriptions.

Classroom education apps

This app type includes apps designed to be used in a classroom setting. Teachers can use them to help manage their classes by keeping track of student grades, homework assignments, and other important data. Students can also benefit from this app type by taking notes, studying for tests, and more. 

GoGuardian is a great example of a classroom app that caters to students and teachers K-12. The app includes a suite of products for different user groups, including parents. 

GoGuardian’s solutions are now present in over 10,000 schools and are used by more than 25 million students and 500,000 educators. The GoGuardian technology is also available in 23 of the 25 largest districts in the U.S.

Online courses apps

Mobile learning platforms are a great way to pick up new skills or hone expertise. Online course apps may differ, but they typically all offer similar features, including access to high-quality course material and the ability to learn at your own pace.

Further, the emerging trend of skills development also drives the popularity of online upskilling , which keeps employees marketable amidst evolving economy and hiring patterns.

Coursera is usually featured among the top-list online learning apps that offer massive open online courses (MOOCs), specializations, and even degrees from universities. The company reported a 26% YoY revenue growth in 2022, with annual earnings of $523.8 million . Coursera’s monetization model includes subscriptions and paid programs. 

Exam preparation apps

As the name implies, exam prep apps help students prepare and stay focused when studying for tests or exams. This app category can either provide academic support or assist users in a more effective studying process by tracking and monitoring their success and performance. 

Generally, the U.S. test preparation market is predicted to grow to $10.72 billion by 2024 . In this market, analytical tools for test preparations are a core market enabler.

BYJU’S Exam Prep is a comprehensive exam preparation app that offers a rich set of quizzes, tests, and others. It also has premade prep programs for several popular exams. The app has over 30 million registered users and offers a subscription plan to unlock premium features.

Education apps for kids

Learning solutions for kids instill a love for learning through gamification mechanics and interactivity. Preschool mobile applications can also be used in classes to further aid in child development. Although most kids' education apps in the U.S. saw a decrease in revenue year-over-year in 2022 due to the impact of returning to in-person school, some managed to hit it big.

Kiddopia , an award-winning app for preschoolers, generated $22.7 million in revenue in 2022. With over 17 million users, Kiddopia offers a simple and fun way to practice math, science, and problem-solving skills for your child.

Users can try out the app over a 7-day trial period or purchase a subscription at $7.99 per month.

Trends in eLearning app development

In 2024, evolving technological advances are reshaping eLearning trends. Thus, eLearning apps are becoming edgier as companies vie for the users. We’ve curated a set of technologies that impact the current digital learning field.

Virtual and augmented reality (VR and AR)

The global VR and AR market is estimated to reach $451.5 billion by 2030, registering a CAGR of 38.5%. Extended reality is driving change across physical and online education, as well. For example, AR supports personalized learning by analyzing scannable content and visually placing learning material.

As for VR, it improves visualization and drives immersive experiences for learners. For example, the Merge EDU app relies on extended technologies so that users can learn STEM through 3D navigation and simulation.

Artificial intelligence (AI)

Intelligent algorithms have taken over almost all spheres of our lives, including education. In 2022, the AI in education market size was valued at $2.1 million , with an estimated size of $25.8 million by 2030. In education apps, AI algorithms can automate record-keeping and grading, generate tailored recommendations, and answer questions through bots.

For example, ELSA Speak is an app that revolves around AI speech recognition. Based on the audio input, the app evaluates the user’s English pronunciation and fluency and gives them immediate and detailed feedback.

Gamification

This technology allows app creators to make the tedious learning process hassle-free and entertaining. The importance of play in the educational process also has a scientific rationale; in this research paper , Pho and Dinscore support that brains make new synapses faster through game-based learning.

As for in-app education, levels, rewards, and progress bars boost motivation and encourage app users to progress faster. Also, leaderboards, countdowns, and other gamification elements can create a competitive environment that encourages users to continue learning. 

For example, the Quizlet app helps students and teachers gamify content and make complex information more digestible. Its gamified study modes, such as Gravity and Match, introduce time or other limitations to spice up the learning process.

Microtraining

This training technique delivers knowledge in small bite-sized learning units so that users can better grasp new concepts. Microtraining (or microlearning) also makes information more digestible and engaging since smaller packages are easier to master. Duolingo, Word of the Day , and flashcard apps are great examples of the microtraining method.

Video streaming

The popularity of video streaming peaked in 2019 as the world entered into lockdowns due to the 2020 pandemic. During this time, eLearning applications were fast to accommodate this technology and help teachers expand their reach beyond classrooms. By 2028, the market is expected to  hit $4.29 billion .

Among the key market drivers of video streaming is real-time interaction between the viewers and the streamer. As a result, the learning process becomes more personal and engaging. 

Today, video conferencing facilitates remote studying and makes education accessible. In addition, standalone live class platforms such as Vimeo and Dacast are built around streaming and support multimodal learning.

Social functionality

Finally, digital education also benefits from social features that allow users to connect and engage with your app as well as share experiences with other users. For example, educational apps can have social media integrations to provide a faster sign-up process or enable users to share their progress online. 

Moreover, customizable user profiles make learners identifiable and provide app owners with valuable user data. Live chat support and push notifications can also boost app engagement while adding a personal touch to each interaction.

Educational app development: Step by step

Now that you are privy to the fundamentals of developing an educational app, let's see what it takes to bring the one to life. The education app development lifecycle is similar to other software types and requires a consistent, iterative approach to deliver a successful solution.

Choose your niche

Pre-planning is the most critical stage before app development. Also known as ideation, this phase involves a detailed market and competitor analysis that helps you choose the right development direction. 

Without this phase, you may end up with a product built for the wrong audience. Therefore, you should identify market opportunities to set up your project for success.

Shape the concept and define the features

During this stage, your app development team helps you polish the project scope and outline accurate project requirements. A team starts with high-level requirements and advances toward detailed specifications, including business requirements, user specifications, and system limitations. The result of this stage will be a list of must-have features and requirements that will be the future product’s foundation. 

Design compelling UI/UX

Then, a team of UI/UX designers wraps your system into an aesthetically-pleasing user interface. Along with the visual components, an effective app design is based on usability and convenience. Therefore, the main goal of this stage is to create a sleek design with easily discoverable components and a seamless user experience. 

User experience also differs based on the age group and corresponding cognitive abilities. For example, learning apps for preschoolers require a significant amount of visual elements, extensive use of media, vivid colors, and gamified content. Animation is another salient design element that can drive educational value for any age and promote knowledge retention.

As the final step, your design team will present you with a design layout that includes a comprehensive design description for app developers. 

Choose a development approach 

Now, it’s time to choose a viable tech stack that will help you make an educational app. The technological choice should be based on the application’s specs, including its complexity and time to market. Moreover, core functionality, the number of platforms, and security measures are among other criteria that influence your final choice.

The project scope and a set of technologies impact your future team structure. Thus, you need to assemble developers with the right technological chops and cover the necessary software development team roles. Business analysts, project managers, and QA specialists also contribute to the successful delivery of your solution during this phase.

Estimate time and cost

Once all the building blocks are grouped, it’s time to do the math. So, how much does it cost to make this educational app? There is no cut-and-dried formula. The cost comes down to the scope of your project and the number of features you need to develop.

At Orangesoft , we offer a variety of pricing models to address different client needs. When your budget and requirements aren’t clear yet, we offer time and material options. In other cases, our collaboration can be based on a monthly fee or fixed-price approach; regardless of the model, you should make sure it fits your resources and project requirements.

Develop a minimum viable product (MVP)

There is no better way to test the waters than building an MVP , an early version of the product that consists of just the must-have features. With an MVP, the core set of functionalities must be enough for the end users to assess the viability of your solution. 

Once your MVP is ready, it is available for the target audience to test out and provide feedback. After that, the development team enhances your solution and implements additional features as needed. Therefore, an MVP allows you to test your hypotheses without excessive development costs.

Improve and support your educational app

Once your solution is tested and deployed, it should be continuously supported by the maintenance team. Application maintenance is crucial for the app's well-being. 

This ongoing task ensures your application is up to date and is always running to the best of its abilities. Maintenance activities also cover regular feature updates, emergency resolution, and audits for iOS and Android.

How to build an educational app: Core features

Although each eLearning app is unique, there is still a combination of essential functionalities that most applications have. Below, we’ll go over the basic features of an educational app. We have divided them into two categories based on the user group: students and teachers.

Essential features for eLearning apps for students

Signup and login.

These features make the user uniquely identifiable within your application, meaning users can set up their profiles and keep track of their progress. Ideally, your sign-up process should be one-step and use social media or email credentials.

User profile

A learner’s account should feature basic user information and a profile picture. On their profile page, users should see personal and app-related information such as the number of purchased courses, billing details, etc. 

Search bars and filters

Students should be able to easily discover educational content through the search tool. Keyword search and category browsing are among the most popular search options on eLearning apps. You might also want to include a recommendation engine to offer relevant courses and content to students.

Payment gateway

If your educational app is based on paid subscriptions or offers paid courses, you need to integrate a payment solution. Payment gateway integrations, like PayPal, facilitate easy and fast transactions. 

Most mobile apps also set up Google Pay and Apple Pay integrations to make the payment process faster. In addition, wallets, credit cards, and other solutions further expand your payment options. However, payment details and credentials must be stored safely within the app regardless of the gateway.

Push notifications

Alerts and notifications are a go-to feature that re-engages users and allows app owners to establish two-way communication. Thus, notifications can inform the learners about updates or new challenges. Recommendations, new courses, or unlocked features can be made more visible through notifications.

Learning analytics

Moreover, learning apps demonstrate the learning progress by listing active and completed courses, badges, certificates, accomplishments, and goals. Ideally, this functionality should manifest as a comprehensive dashboard.

Learning materials

Typically, EdTech applications categorize learning materials by relevance, topic, and other criteria. There may be theoretical courses, interactive text exercises, video and audio lessons, livestreaming lectures, and tests.

Cloud integration and cross-platform support

Since both learners and educators tend to use multiple devices for learning purposes, you have to make their user experience seamless. Therefore, all progress should be saved and synced via the cloud so that users can access the app from any device or platform.

Essential features for eLearning apps for teachers

Just like learners, teachers must also be able to register on the system and access their profiles. An app profile should include basic profile information and a detailed dashboard with current tasks, their students, and other relevant information.

Admin panel

This feature keeps teachers updated on academic responsibilities, assignments, extracurricular activities, etc. It should also track attendance, grades, and student progress.

Notifications

Teachers can be notified about completed assignments, tests, and enrolled students.

Test making tools

Teachers should also be able to create online tests to check students’ knowledge. Therefore, a customizable test maker is essential for this user group. Ideally, this feature should enable educators to distribute tests online, monitor the results, and automatically grade the tests.

Live sessions

The video-streaming feature allows the app to host interactive live lessons for the students to learn remotely. Your educational solution can also include a virtual classroom with instant chatting, video, and audio functionality.

How much does it cost to build an educational app?

The question of cost is one of the most confusing ones regarding software development. Since there is no definitive answer, the total will depend on a few criteria. If you’re looking to build an educational app, your development costs will be based on:

• Application complexity (simple, medium, complex);
• Platforms and devices;
• Core features;
• UX/UI design;
• Functional costs (third-party integrations);
• Dashboards and animation;
• Innovative features (AI-based functionality), and more.

Based on our experience, it may take $50K to $300K to build a mobile application. The more sophisticated it is, the more investment the app needs.

To help cut costs, we always recommend building an MVP first. The MVP helps app owners drive down development costs while better understanding relevant features and user needs.

Need help with cost estimation? Send us your project details , and we’ll give you an accurate estimate for free.

Monetization models for eLearning apps

Educational apps generate revenue through different monetization models based on the beneficiary. Here are the four most popular ways to cash in on your educational product. You can either go with a single model or combine several options to yield higher revenues.

With this model, users pay a one-time fee to download your app and access all of its functionality. In this case, the application doesn’t charge any additional fees or offer in-app purchases. Thus, you get a single revenue stream that can be further extended with in-app ads.

Subscription

Here, the app publisher makes revenue by charging users a monthly or yearly fee for access to the app. This model also presupposes a free trial which allows users to explore the functionality and test the main features.

Freemium 

Many app owners also like the appeal of a freemium strategy since it reels in more users and generates high incomes. Here, the app comes with a basic or limited set of features, and the full functionality is available for a paid premium. 

In-app advertising is a business model relevant to all verticals. It helps app publishers to earn money by serving ads on their apps. This revenue option offers a wide range of ad formats, such as banner ads, reward adverts, and more, to benefit from the user base.

Related : How do free apps make money - 9 proven monetization strategies

How we develop educational apps

Since 2011, our Orangesoft team has been delivering educational apps to global companies and app publishers. Over the years, we’ve established a calibrated process of app development where each stage and team delivers maximum value to the final product. 

Our team is comfortable taking over end-to-end development or creating a UI/UX design only. We also take care of the back-end or provide a last-minute rescue for urgent projects. As a rule, it can take our team 3 to 15 months to deliver a high-quality eLearning solution. The exact timeline depends on the app's complexity and the number of development stages.

Our track record features a variety of educational apps. Uniword is a great example of a preschool educational app built and delivered by Orangesoft. This solution is packed with interactive educational games for kids and provides guided reading lessons and fun activities. Built for Android and iOS, Uniword scored over 200K downloads and continues to grow its audience by offering unique functionality and a kid-friendly user interface.

Let’s make a difference together

As knowledge is at its accessibility prime, educational apps have skyrocketed. Online courses, language learning apps, and other online learning opportunities supplement the education process, making it more personalized and interactive. 

Mobile educational apps deliver superior availability and establish a systematic learning approach in a remote environment. Given the benefits, the downloads of eLearning apps will continue to grow, as demonstrated by the Research and Markets .

So, if you have been waiting for the perfect time to join the market, the time is now. Get in touch , and we’ll help you create a competitive eLearning application.

How much does it cost to create an educational app?

Based on our experience, it may cost you from $50K to $300K to create an educational app. The more complex your application is, the more investment it needs.

How do you create an education app?

You should first pre-plan the development of your app by choosing the right application type, researching your competitors, and analyzing the needs of the users. Your development team will then shape your product vision and help you decide on the core features of your application and its design. Once all planning is done, the development team gets down to application development and testing.

Do educational apps make money?

Educational apps generate revenue through different monetization models , including download fees, paid subscriptions, premium add-ons, and more.

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Get the latest guides and expert tips about app development

How to Nail Educational App Development: An Expert Guide

Get to grips with the best EdTech development practices backed by real project experience

“No student will leave unhappy, no profit will slip” — the motto that is likely to fuel your decisions if you’re on the way to build a red-hot educational app. But how do you turn it into more than just a bald claim?

The Oxagile team of EdTech software developers and business analysts will decode the steps of meaningful eLearning app creation that is bound to gain a reputation of an exciting and trustworthy educational source.

Based on the extensive experience, they’ll cover all nuances that should be given attention to during the mobile learning app development workflow, take you through the process of conscious creation, in contrast to “developing an app for the sake of developing”, and end with tips, advice, and rethought common practices that can be implemented differently and more effectively.

Identifying opportunities in today’s educational apps market

Fortunately, there’s little necessity to weigh up the pros and cons if you want to build an educational app in 2023, since all the current market statistics and future predictions eloquently illustrate the stable growth of the industry and the revenues of everyone involved:

• As of the first quarter of 2022, educational apps ranked 3rd in popularity on the Apple App Store, after games and business apps. On the Google Play Store, educational apps held the second position, trailing behind games.
• The educational app sector generated $7 billion of revenue in 2022, which is a 7.2% increase on the previous year.
• As per the findings of a study conducted by IMARC Group , the global market for educational apps is projected to show a compound annual growth rate (CAGR) of 25.1% from 2023 to 2028.
• Another report by Technavio states that the market will reach $70.55 billion by 2025.

Factors that nourish the growing demand for eLearning apps both from users and large businesses:

• Migration of the learning world online due to pandemic. Educational establishments moved to distance learning, some job positions were made redundant making workers quickly retrain, and more people started picking up language learning as a hobby to pass the time.

Expert perspective

“Though it might seem like this pandemic period has already formed intense competition with a variety of eLearning apps, it’s apparent that many new ones are taking over the ecosystem with fresh ideas, niche solutions, or by offering multifunctional apps that compile the best practices of existing apps on the market.”

• Shift towards flexibility and applicability. The concept of education is moving towards simplified processes — students progress at their own pace and tailor their learning experience to individual needs. And lengthy, voluminous courses are switched with express, concentrated learning experiences.
• Saving time and money on teachers. When you build an educational app you can automate administrative tasks such as grading, attendance tracking, and lesson planning, as well as leverage AI-powered tutors and chatbots, which will enable you to involve teachers only at some stages of developing the collection of educational resources and materials.
• Going mobile. The online format eliminates concerns about missing classes or assignments since the materials are readily available and can be accessed at any time, without any constraints of geographical boundaries and time zones.
• Learning as a trend. Today, being educated is undoubtedly prestigious and trendy, just as collecting certificates and diplomas on your LinkedIn profile to showcase the continuous pursuit of knowledge. Besides, instead of finding new specialists, companies opt for improving the qualifications of their employees and helping them master new skills, thereby turning apps for corporate-level training into the next big thing.

Latest industry trends to watch for

Drawing from our experience and a comprehensive analysis of the market, the current top-ranking applications are those that tap into the following hottest EdTech trends :

• Widespread implementation of video content. The advancements in technology let educators build an educational app that integrates various video-based features that can cover almost every side of the product, from delivering lectures, tutorials, and presentations to live conferencing in virtual classrooms, conducting interactive assessments, or implementing proctoring solutions to eliminate cheating during final exams or certifications.
• Gamification . This technique includes something giving that pleasant “Yay, I did it!” feeling. So when you develop an educational app, it makes sense to include points, achievements, leaderboards with the follow-up virtual rewards or privileges, features of unlocking new content with progression or storytelling mini-games to make learning more about fun and entertainment, rather than about necessity and drilling.

• Microtraining, also known as microlearning. This approach delivers small, focused units of educational content, that usually represent breaking down complex topics into easily perceived ideas. This makes information perfect for fast-paced learning needs.
• AI-powered features . From personalizing the learning experience and adjusting content to meet the specific needs and preferences to providing tutors with valuable insights on a learner’s performance, behavior, and engagement — AI and ML easily maximize everything that keeps students motivated and engaged.
• Developed system of analytics . A common feature that unites those who have achieved success on the market, from giants to small startups, is using an efficient process of collection, analysis, and interpretation of all data related to the app.

“Unlocking the power of audience segmentation, real-time monitoring of ad performance, analysis of user behavior and their satisfaction with the content goes beyond highlighting the areas that require optimization right now. It gives the chance to forecast future trends, user preferences, and even campaign results.”

Educational app types that shape the industry

There are two main categories of educational applications, divided by the type of interaction: “ Human-Machine ” and “ Human-Teacher ”. In case of the “Human-Machine” apps, the interaction takes place directly between a student and a computer program, where the platform serves more as an interactive tutorial used by a student on his/her own.

The “Human-Teacher” apps, on the other hand, imply that the interaction takes place between the teacher and the student. Such interaction can be organized through a peer-to-peer approach too, where students play the role of both learners and teachers, sharing knowledge and experiences with each other.

“It’s important to set apart the category of b2b or corporate training apps . These LMSs with distinctive technical nuances are mainly developed for companies and usually establish a hierarchy where the manager can track the progress of their employees. This allows the executives to be aware of their team’s progress, learning outcomes, and needs. An important part of such LMSs is integration with corporate services, which allows training to be effectively used and adapted to specific needs and processes within the company.”

If we delve deeper into the content of educational apps, we’ll come across an array of options, approaches, and formats that can be used to deliver educational content, such as:

• Apps for kids to facilitate their development
• Apps for language learning, like Busuu, Duolingo
• Apps for specific subject learning or exam preparation
• Apps offering supplemental and reference materials
• Apps designed to cater specifically to online courses, like Coursera or Udemy
• Apps for planning, scheduling and classroom curriculum
• Apps to store teaching material
• Grading and testing apps to assess student progress

Steps of building a high-end educational app

Starting a project from scratch might sound overwhelming, but fortunately when it comes to educational app development , there’s a science and an art to it with very defined elements and stages. And loads of projects that we delivered prove that the most practical way to go is by basing all decisions and actions on the combination of the Double Diamond model and ProCD framework.

Double Diamond model

1. discovery phase.

To ensure smooth and effective mobile learning app development, one needs to carefully study the world of potential users, conduct research on their needs, wishes, and pain points. In case you build an educational app for a certain client, it’s also essential to gain a profound understanding of why they need to implement a particular idea, get proof that it will bring them profit, etc.

Conducting a thorough analysis of the educational app market and competitor research is another part of this stage that enables adding to the original idea extra changes and ensuring all solutions are truly tailored to meet the needs of the target users.

2. Definition phase

At this step educational app developers describe tasks, elaborate milestones, define deadlines and metrics that we want to achieve/what we will measure, choose between preliminary A/B testing or launch into production without A/B tests.

3. Development phase

Ensuring the viability of an idea and its alignment with market demands is crucial. This involves verifying if there is a demand for the concept and if it satisfies the “market fit” criteria. And the Minimum Viable Product (MVP) is the exact instrument ensuring that the product, along with its specific features, caters to the needs of the market.

The MVP implies that once we create a concept, the next step is to develop the initial working version of the product, which can be shared with a select group of users. Maintaining continuous communication with these users and gathering feedback enables testing the existing hypotheses, as well as formulating new ones.

“When it comes to startups, business intelligence and serious work with requirements slow down the process of developing an educational app. But at the end of the day, most hypotheses are not confirmed, making useless all the time and effort spent to build an educational app. So, the best option is to always implement and verify ideas as quickly as possible with the MVP.”

4. Delivery phase

After testing, and in case of successful release of the product, the idea can continue its development and we can safely create an educational app. When the product is launched, the data is tested for a certain period (a week, a month, six months) and then conclusions are made as to whether the idea is worth pursuing further or it’s better to pause, go back, and reconsider the actions taken.

“To get the process of educational app development off to a perfect start, it is important to have:

• a clearly defined MVP goal, as its creation process should not stretch over six months or a year — it should be a fast development;
• powerful skillful educational app developers and other experts, maximally T-shaped.”

ProCD framework

Unlike just fulfilling individual client requests or fixing bugs, we can create an educational app from its very start to full completion, including all stages of development. Such experience with full-cycle projects enabled us to develop and successfully implement our own ProCD framework, which structures the process, offers specific approaches, and defines steps to be taken.

Step 1. Learn

There are 3 fundamental questions at the core of all processes when we develop an educational app, which are essential for a successful workflow.

• Who is our target audience?
• Who are our competitors? Why are we better than them?
• How will we meet our target audience’s needs?

Answering these questions is vital to understand the competitive landscape and then come up with specific actions that will best serve the audience.

Step 2. Build

This is the stage of direct implementation of the plan drawn up in the Learn phase. This is where the focus is on creating the overall structure of the application, defining components, designing the user interface, and coding the application according to the defined architecture.

“When we create an educational app, we pay particular attention to the tools we use to make sure they meet the needs of each client. But while it’s crucial to offer our recommendations on the selection of tools that are best suited to a particular project, it’s also great to be open to new ideas. So, if a client shows, for example, an interest in the “Jobs-to-be-Done” methodology, we will be happy to apply it and experiment together.”

Step 3. Measure

This step implies that as soon as we complete some new functionality, we need to understand if it turned out as expected.

We actively study and analyze the collected feedback and, based on this evaluation, we decide on whether to continue developing this idea or explore alternative paths.

“All these steps involve cyclicality, meaning that we don’t gather market information, target audience data, and settle for the results just once — this process happens continuously.

For instance, if we want to implement a new feature, we check if anything has changed in the market. Then we gather information about how we developed that feature, realize that we are on the right track, achieving great results, and can start improving it.

We take all this into account when planning the next scope, adding new elements, conducting further research, reaching out to our customers, asking new questions, and exploring new competitors, then we set off to build again.

In other words, planning, executing, and evaluating the results is an endless iterative process.”

The process timeline

If a client comes to us with a desire to approach the matter thoroughly and make an educational app by all canons, it would be beneficial to begin with a discovery phase (which can take 1-2 months, or in urgent cases, 1-2 weeks).

If there is no such opportunity, we can proceed with starting the Learn step in its most basic form, gather overall information on what needs to be done and start building. During the process of building the application, we simultaneously collect data about the client and their target audience. This approach is less efficient, but yet enables a quicker product launch.

The best part is that thanks to our vast expertise, we’ve created templates for both of these options. So, whether a client wants to have a comprehensive discovery phase or prefers working based on testing every hypothesis — we can offer them a well-defined process with clear steps.

Estimate your app development timeline

Take advantage of a detailed template breaking down each step of the workflow and uncover the ways to reduce your time-to-market.

Required features for every educational app

Since the selection of features greatly depends on how the product is positioned, it is crucial to treat each unique educational app on an individual level. However, to provide some concrete illustrations, let’s explore some basic functionality on the example of typical language learning apps.

Core features include:

• Authorization (which is most often needed to keep track of the user)
• Subscriptions
• Push notifications
• Web version
• Content creation and management
• Content consumption (access to all materials, tests, and exams)
• App performance monitoring
• User analytics

Advanced features consist of:

• Notification systems for sending out info and alerts to users
• Community, including forums and chat rooms
• Content personalization, including the use of AI to adapt materials to specific users

“The creation of certain features in language learning apps is also often driven by the needs of a client, which can generally be subdivided into business and technical.

Business features may include:

• Login via university accounts
• Integration with third-party systems, e.g., for enabling additional functionality

Whereas technical feature may comprise:

• Proper content distribution network (CND) for videos to ensure fast downloads
• Architecture built in compliance with GDPR, where encrypted user data is stored in secure locations
• System scalability (to support 1 million users, for instance)”

Development team structure

In every project, the team’s composition depends on:

• The amount of work to be covered and the complexity of the work;
• The technical component (whether a web version is planned, etc.);
• Financial capacities.

An example of a team that will excel in developing an educational app includes:

• Product Manager
• Scrum Master
• Business Analyst
• UI/UX designer
• QA engineer

“The team must be self-sufficient, cover all current needs, and grow or shrink to fit the needs and plans of the business.”

How much does education app development cost?

Since there are many factors, there isn’t an instant and precise answer to the question of cost estimations. Besides, it depends on the number of professionals who are handling various areas of the development process, raising the associated costs.

However, on average, in the first stage of education app development, which is MVP with basic product functionality sufficient to present its potential and collect feedback from users, the company spends from 1 to 3 months and invests about 50 to 100 thousand dollars.

After the successful completion of the MVP, the company moves on to the development of the full production version, working out the functionality and optimizing performance. This stage usually takes about 1 year and requires an investment of about $1 million.

Monetizing an educational app

eLearning apps offer various payment options to cater to different user preferences and monetization strategies. Let’s explore some of these options:

• Freemium (free apps with optional upgrades)
• Subscription (apps with recurring fees)

“The freemium model, which is a combination of free and paid content, is quite successful today in the world of mobile learning apps as it provides an opportunity to attract a large number of users by giving them a chance to try out basic functionality for free and see if the product meets their expectations.

On the other hand, the subscription model can cause certain issues: users, especially in a saturated app market, may face a dilemma in deciding whether to pay to use your eLearning app, or turn to the many free alternatives that are currently on the market.”

• Ad-supported (free apps with ads)
• Paid apps (apps with a one-time purchase requirement)

And while these are the core elements worth considering before starting the development of an educational app, there are still many factors, pitfalls and intricacies businesses need to be aware of: from the right ways of transforming business ideas into clear development requirements to calibrating processes and scaling the project with cutting-edge technologies.

So, if you would like to find out more tips and insights from our experts to get through development challenges faster and cost-effectively — contact us, and we’ll share our hands-on product development experience, as well as EdTech domain knowledge.

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Mobile App Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Mobile App Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

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Mobile App Business Plan

You’ve come to the right place to create your mobile app business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their mobile app businesses.

Mobile App Business Plan Example

Below are links to each of the key elements of a mobile app business plan template:

• Executive Summary – In the Executive Summary, you will provide a general overview of your business plan including your target market, business model, and how you plan to make your business successful.
• Company Overview – The Company Overview section will provide an overview of your app idea, history of the company, monetization strategy and milestones achieved.
• Industry Analysis – From your market research, you will provide an industry analysis. This will include a discussion of the current mobile app industry landscape, trends, and issues facing your industry.
• Customer Analysis – The Customer Analysis section will describe your target market. This includes information on demographics, psychographics, and behaviors.
• Competitive Analysis – This section includes an overview of your direct and indirect competitors, their market share, your competitive advantage, and how you plan to compete against them.
• Marketing Plan – The Marketing Plan section will describe your marketing strategy. This includes information on your target audience, pricing strategy, and promotional activities.
• Operations Plan – The Operations Plan section of your mobile app business plan will describe your business operations.
• Management Team – The Management Team section will provide information on the management members of your team. This includes their experience, education, and skills.
• Financial Plan – In the Financial Plan section, you will provide the financial model and financial statements for your business. This includes your income statement, balance sheet, and cash flow statement.

Next Section: Executive Summary >

Mobile App Business Plan FAQs

What is a mobile app business plan.

A mobile app business plan is a plan to start and/or grow your mobile app business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your mobile app business plan using our Mobile App Business Plan Template here .

What Are the Main Types of Mobile App Companies?

There are many types of mobile app companies across a variety of categories. There are mobile app companies that focus solely on mobile games. Others are exercise or wellness focused. Some mobile apps provide guidance on specific topics, some offer music streaming, and other apps provide help or assistance on a variety of topics. Many companies have developed company-specific mobile apps to allow users to become more connected with their products or offerings. For instance, most major brands, restaurants and financial services companies have company-specific mobile applications.

What Are the Main Sources of Revenue and Expenses for a Mobile App Business?

The primary source of revenue for mobile app companies are subscription paid by the users on an annual or monthly basis. Advertising (selling ad space to other companies on their app) is another significant revenue sources.

The key expenses for mobile app companies are the costs to advertise and generate users. These expenses are often in the form of targeted social media advertising or online targeted marketing. Some major mobile app companies pay to have their mobile apps advertised on television commercials or music streaming platforms. Another major expense for app companies are office space, employee salaries and technology licensing fees.

How Do You Get Funding for Your Mobile App Business Plan?

A mobile app startup is most likely to receive funding from angel investors and friends and family. Personal savings and credit cards are also often used. Venture capitalists will fund a business plan for an app once it achieves enough traction (e.g., enough users or generating enough revenue).

A well crafted mobile app business plan is essential for attracting any type of potential investor.  Most app startups require funding to get off the ground and cover at least their startup costs.

What are the Steps To Start a Mobile App Business?

Starting a mobile app development company can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Mobile App Business Plan - The first step in starting a business is to create a detailed business plan for an app that outlines all aspects of the venture. This should include market research on the mobile app industry and potential market size, information on the mobile app concept, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your mobile app business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your mobile app business is in compliance with local laws.

3. Register Your Mobile App Business - Once you have chosen a legal structure, the next step is to register your mobile app business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your mobile app business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Mobile App Equipment & Supplies - In order to start your mobile app business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your mobile app business.  A mobile app marketing plan includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful mobile app business:

• How to Start a Mobile App Business
• How to Start a Mobile App Development Business

Where Can I Get a Mobile App Business Plan PDF?

You can download our free mobile app business plan template PDF here . This is a sample mobile app business plan template you can use in PDF format.

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The Ultimate Guide to Starting an Education Business

Embarking on the journey of starting an education business can be both exhilarating and daunting. The first step is identifying your niche - what unique value can you offer that sets you apart from the rest? Next, crafting a comprehensive business plan is crucial; this will serve as your roadmap, guiding you through setting up and managing your venture. Understanding your target audience deeply will enable you to tailor your offerings and marketing strategies effectively. Furthermore, developing captivating and high-quality educational content is non-negotiable; it's the heart of your business. Lastly, building a robust online presence through a sleek website and engaging social media platforms will catapult your visibility, drawing prospective learners towards your services.

Understanding the Initial Challenges

Embarking on the journey of starting an education business is no small feat. One of the first hurdles you'll encounter is identifying your niche within the vast education sector. This involves understanding what you're passionate about teaching and what gap you can fill in the market. Another challenge lies in acquiring the necessary certifications and licenses, which can vary widely depending on your location and the type of education services you plan to offer. These initial steps are crucial in laying a solid foundation for your business.

Finding Your Unique Selling Proposition (USP)

In today's competitive education market, standing out is more important than ever. This is where your Unique Selling Proposition (USP) comes into play. Identifying what makes your education business different and better than others is crucial. Whether it's your teaching methodology, course offerings, or technology utilization, your USP will be key in attracting students. Without a strong, clear USP, distinguishing yourself from competitors becomes a significant challenge.

Building a Robust Business Plan

A well-crafted business plan is your roadmap to success in the education industry. It should outline your vision, mission, financial projections, marketing strategies, and operational plans. A comprehensive business plan not only helps you stay organized and focused but also is essential when seeking funding or partnerships. Investors want to see that you have a clear path to profitability and growth. Without this blueprint, it's easy to lose direction and waste resources.

Securing Financing for Your Venture

Funding is often one of the biggest obstacles for new businesses. In the education sector, where upfront investments can be substantial, securing sufficient financing becomes even more critical. Options range from personal savings and loans from family or friends to bank loans and venture capital. Each funding source has its pros and cons, and choosing the right one depends on your specific situation and needs. A detailed business plan can significantly increase your chances of securing funding by demonstrating the viability of your enterprise.

Boost campaigns with 250+ editable templates. Save, reuse, and wield design tools for business growth.

Developing Engaging Curriculum and Content

The heart of any education business lies in its curriculum and content. Creating engaging, high-quality educational material is not just about imparting knowledge; it's about doing so in a way that captivates and motivates learners. This requires a deep understanding of your audience's needs, preferences, and learning styles. Incorporating interactive elements, practical examples, and cutting-edge technology can greatly enhance the learning experience. However, developing such content demands significant time, effort, and expertise.

Leveraging Technology to Enhance Learning

In today's digital age, technology plays a pivotal role in education. From online learning platforms to interactive apps, technology can significantly expand your reach and improve the effectiveness of your educational offerings. The challenge lies in choosing the right technologies that align with your teaching goals while being accessible to your target audience. Additionally, staying up-to-date with emerging tech trends is essential for keeping your content relevant and engaging. Implementing technology effectively can set your education business apart from traditional institutions.

Marketing Your Education Business Effectively

To attract students to your new education business, effective marketing is non-negotiable. This includes creating a strong brand identity, establishing an online presence through a website and social media channels, and employing digital marketing strategies tailored to your target demographic. Word-of-mouth recommendations also play a crucial role in building credibility and trust among potential customers. Analyzing competitors' marketing strategies can provide valuable insights into what works well within your niche. Remember, consistency across all marketing efforts helps reinforce your brand message.

In crafting visually appealing marketing materials or designing an impactful website layout,it's beneficial to leverage tools like Desygner.This intuitive design platform enables you to create professional-looking designs without needing advanced graphic design skills.Whether it's social media graphics,brochures,or any other promotional material,Desygner simplifies the design process,allowing you to maintain visual consistency across all communication channels.It's an invaluable resource for ensuring that every aspect of your branding speaks volumes about the quality of education you offer.

## The Importance of a Strong Start in Education BusinessStarting an education business is not just about launching an entity; it's about laying down a robust foundation for transformative learning. A concrete beginning is the cornerstone of success, shaping the trajectory of your entrepreneurial journey in the education sector. Let's dive into why "how to start" matters immensely and the positive outcomes of getting off on the right foot.### Laying the Groundwork for SuccessA well-thought-out startup phase is crucial. It's like setting up a chessboard; if you position your pieces strategically from the outset, you're better equipped to navigate challenges and seize opportunities. This initial planning includes understanding your market, identifying your target audience, and establishing clear, achievable goals. A meticulous approach ensures that every step you take moves you closer to your vision of educational innovation and excellence.### Building Credibility and TrustFirst impressions matter significantly in the education industry. Parents, students, and educators look for reliable and trustworthy platforms or services that promise not just quality education but also a commitment to learners' growth and security. Starting with a clear mission, professional branding, and evidence-based teaching methodologies can set you apart as a credible source from day one. This credibility is golden; it fosters trust, which in turn attracts more learners to your platform.### Fueling Growth with PrecisionThink of your startup phase as the blueprint for your business's future growth. A meticulous start allows for strategic resource allocation, ensuring that every dollar spent brings maximum value to your venture. It helps avoid common pitfalls like overspending on non-essential features or underestimating the importance of marketing. With precision from the get-go, scaling becomes less about guesswork and more about following a well-charted path towards expansion.### Cultivating InnovationIn the realm of education, innovation sets leaders apart from followers. Starting strong means not just laying out financial plans and operational structures but also fostering a culture of innovation. When your business begins with a mindset geared towards creative solutions--whether in course delivery, learner engagement, or curriculum development--it paves the way for groundbreaking educational experiences that can truly make a difference in students' lives.### Enhancing Satisfaction and RetentionThe ultimate testament to a successful education business is its ability to retain satisfied learners over time. A solid start translates into quality service delivery from day one--happy students are more likely to continue their learning journey with you and even recommend your services to others. Moreover, understanding your audience from the beginning allows you to tailor educational experiences that meet or exceed expectations, further boosting satisfaction rates.In conclusion, "how to start" is not merely a procedural step; it's an opportunity to imbue your education business with purpose, direction, and resilience. By focusing on a strategic launch, you can ensure not only survival but thriving success in the competitive world of educational entrepreneurship. The difference between starting correctly versus haphazardly could mean the difference between becoming an industry leader or fading into obscurity. With enthusiasm for innovation, dedication to quality, and strategic planning, new educational ventures can indeed transform learning landscapes--and it all starts with how you begin.

Wrapping Up Your Journey to Launching an Educational Enterprise

Embarking on the path to establish an educational business is both a noble and challenging endeavor. As we've explored the various aspects of starting from scratch, it's clear that passion, preparation, and persistence are your best allies. Remember, the landscape of education is ever-evolving, demanding continuous learning and adaptation on your part.

At this juncture, it's imperative to reiterate the significance of creating a solid business plan. This document is more than just a requirement for securing funding; it's a roadmap that guides your venture through its formative years. Equally important is understanding your audience deeply, allowing you to tailor your offerings to meet their educational needs effectively.

Marketing cannot be overlooked as it breathes life into your business's visibility and growth. Leveraging social media platforms, engaging content, and innovative strategies like SEO can dramatically increase your reach. Speaking of design and branding, tools like Desygner play a pivotal role in crafting visually appealing marketing materials that resonate with your target audience.

In conclusion, while the journey to launching an educational business may seem daunting, the rewards of shaping minds and futures are unparalleled. Embrace the challenges with a strategic approach by:

• Developing a comprehensive business plan
• Understanding your target market deeply
• Focusing on building a strong brand identity
• Investing in high-quality educational content and tools
• Implementing effective marketing strategies
• Making use of technological tools like Desygner for branding
• Continuously evaluating and adapting your offerings
• Maintaining passion and perseverance throughout your entrepreneurial journey

Inspirational endeavors begin with a single step--consider making yours today by signing up at Desygner for all your design needs.

Unlocking the Secrets to Marketing Your Education Business

Crafting Engaging Content for Your Education Business

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Understand The Educational App Business Model

• Posted by Niketan Sharma
• 18th November 2022

With The Right Educational App Business Model, You Can Be The Next Best Edtech Business.

While eLearning apps and websites were still around before the pandemic, it was only during and after the pandemic that real use of the technology was realized.

This is the reason why E-learning increases retention rates by 25% to 60% . This isn’t just something students use but also large corporate’s favorite learning tools, as 99% of businesses used it in their programs in 2020.

Plus, eLearning has also helped these organizations increase revenue generation by 42% .

Growing rapidly, the eLearning market is expected to reach $325 Billion  in value by the year 2025. The US educational tech market alone is set to grow $12.81 billion  from 2020 to 2024.

Great numbers have attracted a lot of people from across the world to invest and develop an eLearning app of their own. When done with the right educational app business model, it can lead to great revenue generation, millions (or maybe even billions).

This isn’t a farfetched idea as we have seen many start-ups do the same. Now, if you are someone who wants to replicate success, you need to develop a market-leading and attractive EdTech app that delivers value to customers.

For that, you must first understand the business model. That is why, in this blog, we shall be discussing everything from edtech business model to elearning app development. With this being said, let’s get right into it:

What is an eLearning App? Educational App Development

eLearning app, also known as an edtech app or educational app, is a popular solution these days. As the name suggested, this is a mobile application that enables users to avail of educational services right through their mobile devices.

There are various forms of educational app development based on utilization.

The current concept of edtech app is not an unknown one as it has been around for some time now. Much of the credit for rapid advancement in the field goes to the global pandemic and the lockdown it enforced.

Nobody could go out let alone students. This is when educational institutes were forced to resort to eLearning solutions. And as things turned out, it was a good option that saved a lot of money and delivered educational facilities to a lot more students at once.

Considering that almost everyone has a mobile phone in today’s age, educational apps are that much more effective.

Now, before you go to hire a dedicated team of developers and create your own eLearning app, let’s first look at the different types of the same in the next section of the blog.

Types of Educational Apps

Education is a vast field. There are different subjects, and streams, and all of that cannot be stored under one roof.

This is the reason why there are different forms of eLearning apps in the market. And it is a good idea to go through all of these before you create your own. Therefore, some of the best educational apps are, as mentioned below:

1. Flashcard Applications

Much research done over a long span of time suggests that learning is a lot easier when it is done in the form of flash cards.

You see, when you are eating something, you would prefer to eat small bites instead of everything at once. And this is the reason why when the academic material is divided in the form of flashcards, it is much easier to learn.

This is the concept behind flashcard edtech apps. Moving on, let’s look at the popular form of edtech apps.

2. Educational Games App

We can all agree on the fact that studying can be boring sometimes.

This is why teachers have been using games to make learning easier and more fun. When the same concept is combined with mobile app development it gives you educational games app.

It goes without saying that this is a popular solution.

3. Dictionary App

Well, the word bank of languages like English is huge. And this is no one who knows it all.

This is the reason why people often resort to dictionaries to learn new words and improve their vocabulary.

If you want to develop an educational app, you should consider this option.

4. eBook Reading Application

If there is a physical book, an eBook version of the same definitely exists.

Now, to read these books on your tablet or mobile phone, the user needs specific applications. This is the reason why a lot of companies develop eBook-reading apps.

5. Language Learning Application

Language learning app like Duolingo are growing very popular and it is a good idea to develop a similar app.There are hundreds of millions of people who want to learn a new language. And not everyone can afford to attend a class. This is why this is one of the top solutions.

6. Online Classroom App

Well, this is probably the most popular Edtech app in the market, since this is the one that saved students during a pandemic.

Now, this is something that you should have definitely considered.

Moving on, we shall finally be looking at the educational app business model. Let’s get right into it:

Educational App Business Model: Types

If you want to create a successful Edtech platform that makes millions for your business, you need to adopt the perfect business model.

This is something that you need to finalize before you build an educational app . Therefore, with this being said, let’s look at some of the top business models that you can use in the Edtech app.

1. Freemium Model

The term freemium itself gives away a lot.

It refers to a model where the app is both free to use and premium. Confused? Let us explain.

See, in this model, the app is free for everyone to download and use. On the other hand, if the user wants to access the premium version of the platform with additional functionality and features, they have to subscribe. (This comes at a cost).

This is a good model because it accommodates both users who aren’t looking to invest any money as well as the premium users who are willing to pay.

With this out of the way, let’s look at some of the methods for freemium app monetization. These are, as mentioned below:

• Education Institution-wide Plan
• Premium Plan
• Advertisement

With this out of the way, let’s move to the next business model for the Edtech app.

2. On Demand Model

A lot of businesses also prefer to create an educational app via on demand app development .

The on demand model isn’t an uncommon one. Well, as the name itself suggests, the educational services are delivered to the students on “demand”.

The user loves it as they are only paying for what they are using. Now, there are various ways you can generate money through this form of educational app.

These are, as mentioned below:

• Cancellation Charges
• Commission Model
• Tutor Verification Charges

Moving on, we shall be looking at last but another popular marketplace business model. Let’s look at this:

3. eLearning Marketplace Business Model for Edtech

Online marketplace development is a very popular solution.

Now, EDX is a popular example of what happens when you combine an online marketplace and an educational app. Here, the users can explore various educational programs and assign them to the one they like.

This is much cheaper than paying for college. This is one of the reasons behind the popularity of the solution. Now, if you are using this solution, you can use the following methods:

• Subscription Model
• Featured Courses

These are some of the most popular educational app business models. Now, let’s look at some of the most popular Edtech apps and their business model.

Popular Edtech Apps

Take a look at some of the best educational apps that you can take inspiration from before you develop your own Edtech app.

• Google Classroom
• BYJU’S
• Book Creator for iPad

Why Build Educational Apps?

With all that said and done, you must be wondering, why should you invest in Edtech app development ? So, let’s look at some of the reasons to do so.

• Edtech apps are needed today as more and more people prefer online educational methods over traditional ones.
• The user base for the Edtech market is increasing at an amazing rate. This is something that can be highly beneficial to business.
• Edtech industry introduces huge revenue generation opportunities that a lot of businesses are looking for.
• Edtech apps are not all that expensive and the advantages are many.

These are some of the reasons to invest in your own educational app. Now, we shall be looking at some of the top features to include in Learning apps.

Features To Include In eLearning App

Features are the soul and driving force behind every mobile app. So, choosing the right features is as important as it is to choose an educational app business model.

Moving on, let’s look at some of the top features. These are, as mentioned below:

You can ask for mobile app development services to include this in your Edtech app. Moving on, we shall be looking at the development process in the next section.

How To Build Educational App? Step-By-Step Process

Edtech app development is much more complex than meets the eye. Therefore, if you are someone who wants to learn more about it, in this section we shall be going through that.

Step 1) Research

The first thing that you need to do is conduct research.

Here, you need to look at the market opening, competitors, and other important aspects. Once you have all the required information, we can move to the next step.

Step 2) Ideation

You can start ideation.

Ideation refers to coming up with an idea. Now, there are various ways you can do that. Nevertheless, it is considered that you work with more than one idea to have a backup plan.

Moving on, let’s look at the monetization strategies .

Step 3) Monetization

If you want to make millions with your Edtech app, you need to use monetization strategies.

Now, the strategies being used highly depend on the educational app business model you are using, as we already discussed.

Step 4) Choose Platform & Tech Stack

It is time to choose a mobile app development platform.

As such, you can either go with iOS or Android app development services .

Both of these platforms are good in their own right. Being native they deliver exceptional performances. Speaking of which, you can also consider hybrid app development.  

Step 5) Hire Mobile App Developers

Now, it is time to hire learning app developers.

Some of the best ways to do so are, as mentioned below:

• Hire freelancers
• Hire part time developers
• Outsource to app development companies
• Assemble in house team

These are the best ways to hire developers for your next project. With a development partner by your side, we can start with the design process.

Step 6) UI/UX Designers

UI/UX design or front-end development is the first part of the development.

Here, a team of designers will be creating a user experience and interface. This should be easy to navigate while also attracting new customers and keeping older ones engaged.

Once this is done, we can move to back-end development.

7) Back-End Development

This is the part where the Educational App Development Company will be writing the source code of the applications.

This is the longest step of the development process and a lot of resources are used. Maintain good communication with the development team.

Step 8) Testing

Once the final version is created, it is time to test the app.

QA team checks the app for errors and bugs. Follow the testing process and once all the required changes are made,  it is sent for deployment.

Step 9) Deployment

This is the part where the educational app is deployed in the market.

Step 10) Maintenance

Maintenance & support services help the mobile app i.e. Edtech apps improve over time and become the next best solution in the market.

How Much Does It Cost To Build An eLearning App?

If you are someone who wants to learn more about the educational app business model or want to create your own e-learning app, it is highly recommended that you consult eLearning App Development Company which will help you with it.

Niketan Sharma is the CTO of Nimble AppGenie, a prominent website and mobile app development company in the USA that is delivering excellence with a commitment to boosting business growth & maximizing customer satisfaction. He is a highly motivated individual who helps SMEs and startups grow in this dynamic market with the latest technology and innovation.

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Educational App Development: Comprehensive Guide for Your Business Growth

The world of education is constantly evolving, and with the advent of technology, the way we learn has changed significantly. Gone are the days of bulky textbooks and lectures in stuffy classrooms. Today, education is just a few taps away with the help of educational apps. The COVID-19 pandemic transformed the way we learn, catapulting educational apps to the forefront of distance learning. But as we move past the peak of the pandemic, you may be feeling uncertain about entering the educational app market. Are schools and universities still relying on digital learning solutions? how to build an education app? Is there still roohm for newcomers in a saturated market? Will your investment pay off? The answer is a resounding yes! The demand for innovative learning solutions remains high, as educators grapple with challenges such as uneven access to technology, gaps in digital literacy, and the need for engaging, personalized content. The market is ripe for new players with fresh ideas. Join us at ProCoders as we guide you through the process of building educational apps that will revolutionize learning, address these pain points, and grow your business.

Educational Apps Development Market Overview

When it comes to education learning app development, the sky’s the limit. The market to build an educational app is growing by leaps and bounds, with no signs of slowing down. According to Statista , the global mobile learning market is projected to reach a value of $37.6 billion by 2024.

This growth is driven by the increasing demand for educational content, the growing number of mobile devices in the world, and the increasing affordability of smartphones and tablets. In addition, the rise of augmented reality (AR) and virtual reality (VR) technologies is making it easier for developers to create immersive educational apps. With ProCoders, you won’t just get a run-of-the-mill app. We believe that education should be a blast, and we strive to make sure that every app we develop is a blast for users. Whether you’re looking to create a game-based learning app, a language learning app, or anything in between, we’ve got the skills and expertise to make it happen.

So if you want to make a big splash in the educational mobile app development market, you need to think outside the box. And that’s exactly what we do at ProCoders. Let us help you turn your educational app dreams into reality!

The Most Successful Educational Apps

Here are a few examples of how to make an educational app which is successful, and what they’re doing right:

• Duolingo: This language learning app is a standout in the educational app world, with over 300 million users worldwide. Duolingo has made language learning fun and accessible by using gamification and friendly design.
• Kahoot!: This app has revolutionized the way students learn by making education interactive and engaging. Kahoot! is a game-based learning platform that allows teachers to create quizzes and games for students to play in class.
• Quizlet: Quizlet is a study app that helps students learn and memorize information through flashcards and games. With millions of study sets available, Quizlet is a must-have app for students of all ages.
• Brainly: Brainly is a social learning network that provides students with instant answers to their homework questions. With a community of over 150 million students and experts, Brainly is the go-to app for students who need help with their homework.

Main Features for Education Apps

When you build mobile application for the education, it’s important to include features that will engage users and make learning more interactive. Some of the most common features for educational apps include:

Push Notifications: 

Push notifications are a great way to keep users engaged with the app. By sending notifications about new lessons, quizzes, or other important updates, you can ensure that users stay on top of their studies and make progress.

Social Sharing: 

Social sharing is a key feature for educational apps because it allows users to share their progress and achievements with friends and family. This creates a sense of community and makes the learning experience more enjoyable.

User Profile: 

A user profile is a basic feature for educational apps because it allows users to keep track of their progress and personalize their learning experience. This can include things like a progress tracker, study history, and personalized recommendations.

Payment System: 

A payment system is an important feature for educational apps because it allows users to purchase content, courses, and other resources within the app. This makes it easy for users to access the education they need and helps generate revenue for the app.

Gamification:

By incorporating elements of game design into your educational app, you can make learning more fun and engaging for users. Examples of gamification include leaderboards, achievements, rewards, etc. Gamification in learning apps is one of the leading trends of 2023!

Video Content: 

A great way to engage users and offer more in-depth lessons. Video content can also be used to supplement other forms of learning, such as quizzes and puzzles.

These are just a few of the main features that should be included in every educational app. By incorporating these features, you can ensure that your app is fun, engaging, and effective for users.

How Does an Education App Make Money?

Here are a few of the most common monetization strategies to consider, if wondering how to develop an educational app:

Subscriptions:

Offering subscription-based services is one of the most well-liked methods of generating revenue for educational apps. Access to premium features and content is available to users for a monthly or yearly price.

In-app Purchases:

In-app purchases are yet another well-liked monetization strategy. Users are able to buy extra features like extra material and courses thanks to this.

Sponsorships:

To aid offset the expense of building your app, you may also work with sponsors. Sponsorships may be a terrific way to make money and increase the visibility of your app.

Advertising:

Including adverts in your software is another way to monetize it. Although it may be a fantastic method to make money, consumers could find it annoying.

By understanding the different ways to monetize your app, you’ll be better equipped to create an educational app that generates revenue.

Tech Stack You Need to Build a Learning App

Before you start to create a learning app, you need to decide on the tech stack you’ll use to develop it. The tech stack you choose will determine the features, performance, and scalability of your app.

How Can you Create Educational Learning App?

How to choose tech stack.

Your educational learning app’s success depends on selecting the appropriate tech stack. The following considerations should be made when deciding how to create an app for education:

Identify the Key Features and Functionality: 

Start by identifying the key features and functionality you want in your eLearning app. This will help you determine the technical requirements and the specific technologies you will need. One of the main points of how to create a learning app!

Consider Scalability: 

As your eLearning app grows, it’s important to consider scalability. You’ll want to choose a tech stack that can easily scale up or down based on user demand, without impacting the app’s performance.

Evaluate the Pros and Cons of Different Technologies: 

Research the different technologies available and evaluate their pros and cons. For example, you may need to choose between a front-end framework like React or Angular, or a server-side language like Ruby or Python. Consider factors such as ease of use, scalability, maintenance, and community support.

Determine Hosting and Infrastructure Needs: 

Determine your hosting and infrastructure needs. You’ll need to consider whether to use a cloud-based hosting service or to set up your own server infrastructure, as well as the cost and level of maintenance required.

Plan for Security: 

Security is critical for education mobile app development, as they often involve sensitive user information. Choose a tech stack with strong security features and ensure that you implement best practices for securing your app.

Consider Integration with Other Tools and Platforms: 

When you develop a learning app, you may need to integrate with other tools and platforms, such as payment gateways, learning management systems, and social media platforms. Consider the compatibility of your chosen tech stack with these tools and platforms.

Get Expert Advice: 

Finally, consider getting expert advice from mobile app developers for hire or tech consultants who have experience in developing an educational app. They can help you navigate the complexities of choosing the right tech stack and ensure that your eLearning app is built to meet your needs and goals.

Where to Find Developers?

Hire an outsourcing company: .

An outsourcing company like ProCoders can provide a team of experienced developers to build your app. This is a great option if you’re looking to save time and money when you create an education app.

• Access to a team of experienced developers
• Savings on time and money
• Access to a wider pool of resources and expertise
• Reduced control over the development process -ProCoders maintains open communication and transparency, providing regular updates and involving clients in key decisions.
• Possible language and cultural barriers -Our team members are fluent in English and culturally adaptable, ensuring smooth communication and collaboration.
• Possible time zone differences that could impact communication and project management. – ProCoders offers flexible working hours, accommodating clients’ schedules and ensuring timely responses, regardless of time zone differences.

Hire freelance developers: 

Freelance developers are a great option if you’re looking for a more cost-effective solution. You can find freelancers on platforms like Upwork, Freelancer, and Fiverr.

• Access to a wider pool of developers at a lower cost
• More flexible and customized solutions
• Direct communication with the developer
• Limited quality control and oversight
• Difficulty in finding the right fit for your project
• The need to manage multiple freelancers, which can be time-consuming and you cannot depend on them

Hire in-house developers: 

Hiring in-house developers is a great option if you’re looking to build a long-term relationship with your development team. This option is more expensive, but it gives you more control over the development process.

• Direct control over the development process
• Improved team collaboration and communication
• A long-term relationship with the development team
• Increased cost and overhead expenses
• Limited access to a wider pool of resources and expertise
• Potential difficulties in finding and retaining top talent

At ProCoders, language and cultural barriers are irrelevant to us because we value effective communication and have a team of developers who are fluent in English. Additionally adaptive and flexible, our team can work in any time zone to guarantee effective project management and communication!

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A Step-by-Step Guide on How to Create Educational App and Successfully Launch it

• Identify the Problems to be Solved and the Target Audience By doing this, you can be sure that your product will satisfy the demands of your intended market.
• Market Research Perform in-depth market research to confirm the demand for your app and comprehend the competitors. This will enable you to distinguish your software from the competition and position it in a unique way.
• Define a distinct value proposition and a strategy Make a thorough plan that describes the special value your app offers and how it will satisfy the needs of your target market. This strategy will act as a road map for creating your app.
• Select a development team and tech stack To develop your app, choose the best technological stack and development team. This will guarantee that your app is created using the most up-to-date technology and to the highest standards possible.
• Make an easy-to-use Design The success of your app depends on having a beautiful, intuitive design. Make sure that users can easily browse and understand the app.
• Develop, Test, and Refine Build your app and put it through rigorous testing to find any bugs. To make sure that your app satisfies the demands of your intended audience, modify it in response to user input.
• Launch and Promote Once your app is live, start spreading the word about it to your intended audience. To reach your target audience, make use of multiple marketing platforms, including social media and advertising.
• Continuously Improve Take user input into account as you make changes to your app. This will ensure that your app remains relevant and meets the changing needs of your target market.

At ProCoders, we’re equipped to jump in and support your project at any stage. Our team of skilled developers is committed to delivering the highest quality educational app tailored to your needs. Whether you’re just starting out or need assistance in refining your existing app, we’re here to help you navigate the development process and ensure your project’s success. Trust us to be your dedicated partner in creating and perfecting an educational app that will truly make a difference.

Possible Challenges You May Face When Making an Education App and How to Succeed in Tricky Situations

Technical issues: .

When creating an educational app, you could run into technical problems including performance problems and coding flaws. You need a well-defined plan of action and access to highly skilled developers if you want to succeed under these circumstances.

User Experience Issues: 

Other user experience issues that you can run into include user confusion and trouble navigating the app. To succeed in these scenarios, it’s essential to gather feedback from a focus group or pay close attention to the comments of your current users. This will help you identify and address any issues with the user interface (UI) and user experience (UX). By refining your app based on user feedback, you can ensure a more engaging and satisfying learning experience for your audience.

Monetization Issues: 

Lastly, you can run across monetization issues, such as trouble monetizing the software or trouble attracting customers. You must comprehend the various approaches to monetise an app and develop a user-engaging app if you want to be successful in these scenarios.

ProCoders Expertise in Educational App Development

We use a collaborative approach to development because we understand how important it is to make an e-Learning App that is both interesting and useful for learners. Our team works directly with you to comprehend your vision and goals, and we use this knowledge to provide a solution that is personalised and catered to your particular requirements.

We provide a wide range of support services to ensure your success in addition to our technical know-how, such as user testing and quality assurance. Our dedication to openness and communication makes sure that you are always informed about the status of your project and that any problems are immediately resolved.

The Quartz Case!

Recently I had a chance to sit down with Ruslana the QA lead on one of the projects on which ProCoders have worked for more than 2 years, known as the Quartz Network , During the conversation, Ruslana shared her insights and experiences about the project and what it is like to be a part of the ProCoders team. So, without further ado, please accept The Quartz Case! 

Me: Hey Ruslana, can you tell me more about the partnership between Quartz Network and ProCoders? How did it come to be?

Ruslana: Sure, it all started when the Quartz Network approached ProCoders with a challenge. They needed a one-of-a-kind B2B platform to serve as a hub for professionals to network and learn together – an event app if you will. The goals were ambitious, requiring a deep library of educational courses, online conference spaces that could accommodate hundreds, and a matching system for users.

Me: And how did ProCoders respond to this challenge?

Ruslana: The founder and CPO of Quartz Network, Todd Pritts, was impressed with ProCoders’ previous work and contacted them to ask about their experience. After a short phone call, ProCoders was able to understand the scope of the project and assemble a team of coders with

the relevant experience. The team was able to deliver a full-stack solution that exceeded the expectations of Quartz Network.

Me: Can you walk me through the solution that was delivered by ProCoders?

Ruslana: Yes, of course. ProCoders delivered a platform that included an administrative panel, a deep library of courses, a matching system for users and vendors, a payment system for conference tickets and courses, and a system for requesting meetings and facilitating discussions. They also optimized the platform’s images to ensure a seamless user experience.

Me: That sounds like a big accomplishment. How has the platform been received by the users?

Ruslana: It has been a huge success. Hundreds of courses have been made available, and several successful conferences have been conducted, with more on the horizon. The platform has been stable and well-prepared for exciting opportunities ahead. The partnership between Quartz Network and ProCoders has been a resounding success, and the ProCoders team has been hailed as the heroes who saved the day.

Me: Can you tell me more about the ProCoders team? How big is the team and what’s the work culture like?

Ruslana: The ProCoders team is highly skilled and dedicated coders. We currently have around 12 team members, each with a passion for technology and a drive to create innovative solutions. Our work culture is based on collaboration and mutual support. We believe in the power of working together to achieve great things and this is reflected in our tight-knit team dynamic. Basically, it is like a family here working for the Quartz Network. I love every second of it! 

Me: That’s great to hear. What challenges did the team face while working on this project?

Ruslana: Working on such an ambitious project was not without its challenges. One of the biggest challenges was ensuring the platform could handle the large number of users and conferences that were expected. We also had to integrate various systems and ensure that everything was seamless and user-friendly. But with hard work and determination, our team was able to overcome these obstacles and deliver a top-quality solution.

Me: That’s impressive. It sounds like ProCoders and Quartz Network have formed a strong partnership.

Ruslana: Absolutely. The partnership has been a huge success for both companies and has allowed us to create something truly innovative and valuable for the professional community. We are looking forward to continuing to work together and exploring new opportunities in the future.

Me: Well, it’s been a pleasure talking with you, Ruslana, about this exciting partnership between Quartz Network and ProCoders. The story of the team’s hard work, determination, and passion for technology is truly inspiring. The successful launch of the B2B platform has had a significant impact on the professional community and has set the stage for even more exciting opportunities in the future.

It’s clear that the partnership between these two companies is built on a foundation of trust, collaboration, and a shared vision for innovation. The ProCoders team’s expertise and unwavering commitment to delivering top-quality solutions has played a major role in the success of this project.

This interview is a testament to the incredible work that can be achieved when two great companies come together with a common goal. I wish both Quartz Network and ProCoders continued success in their future endeavors.

The main benefits of educational applications include increased access, personalization, progress tracking, and enhanced collaboration. These apps provide students with more learning resources, tailored learning experiences, and the ability to monitor their progress. They also enable better communication and interaction between teachers and students.

The main types of educational apps are educational games, language learning apps, content platforms, and test preparation apps. The specific type you develop will depend on your target audience and the educational needs you aim to address.

Popular educational apps include Duolingo, Khan Academy, Quizlet, and Coursera. These apps have gained popularity due to their engaging and effective learning experiences for both students and educators.

To calculate your educational app development budget, consider project scope, desired features, and team size. Research market rates for developers and account for additional costs such as hosting, marketing, and maintenance.

In conclusion, the market for educational app development is aggressively expanding and has interesting potential for companies seeking to have an impact on the education industry. An educational app may be a potent instrument for growth, whether you’re a teacher trying to make one for your kids, an entrepreneur with a vision for the future of learning, or a business looking to broaden your product line.

We at ProCoders are committed to assisting you to create your own education app which is successful. Your project will be finished on time, within budget, and to your exact specifications thanks to our team of skilled developers and our dedication to open communication. Be sure to read education mobile app development cost for a further insight.

So why wait? If you’re ready to take your education app to the next level, contact ProCoders today and let us help you achieve your goals.

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How to Develop an Educational App: From Idea to End-Product

What memories do you have of your school days? There is a teacher who explains ideas and introduces facts to the classroom. Some students sit and listen to their teacher carefully, some are killing time and waiting for the bell to ring. The learning materials are textbooks or printouts. 

Step by step, digital technologies were integrated into teaching, learning, and assessment processes in schools. The COVID-19 pandemic accelerated this process, and brought a dramatic shift to e-learning — amid lockdowns, schools and universities worldwide had to switch to e-learning models. Meanwhile, adults started to download educational apps to stave off boredom at home and spend time productively.

Do you have a rocking idea that will simplify distance learning for schools, help adults achieve new educational goals, or enhance toddlers and preschoolers’ intellectual development? Be sure to tell the world about it. Education in a post-COVID world needs fresh solutions.

At MadAppGang, we’re convinced that it’s the best time to bring your EdTech idea to life! Since 2020, learning apps are in high demand and according to business forecasts, this demand will increase even more in the next few years. Use this period to bring your product to the market quickly and hit the rising EdTech wave. 

Education app market overview

During the first quarter of 2020, the number of educational app downloads skyrocketed worldwide. The App Store, for instance, reported 470 million educational app downloads and Google Play stated 466 million learning apps were downloaded from its platform. This was the highest level of educational app downloads of all time for both platforms. The most popular products were Google Classroom and YouTube Kids. Though, hundreds of startups didn't miss their chance and joined the race to monetize their educational software.

So, is it too late to get into EdTech? No, because the education market is huge. According to Grand View Research, EdTech’s global market value is expected to grow from $89.07 billion in 2020 to $285.23 billion in 2027. Education-focused AI expenditure alone is predicted to hit $6 billion by 2025. 

Not getting a piece of this pie would be a loss. Just note that to stand out and compete with giants, new products have to be outstanding — they have to address unmet demands and provide solutions to unsolved problems.

How to plan and build EdTech solutions

EdTech is a competitive market with new products popping up every month. To succeed, simply joining the fray isn’t enough. A prosperous product stems from a robust business plan and a thorough execution. Based on MadAppGang's experience delivering high-profile applications, including cultural and educational apps, we recommend you to follow these steps to plan your EdTech app development:

1. Find your niche and business model

EdTech apps and web platforms can be divided into four categories:

• Supplementary content products like the Duolingo, Khan Academy, Brainpop, and Quizlet apps. These provide supplementary learning content for better performance or engagement in learning via videos, games, simulations, and quizzes. 
• Supplementary technology products like Kahoot!, ClassDojo, and Altitude Learning. These products do not provide content, instead, they provide technological solutions for education scenarios such as standardised testing, classroom engagement, and so on.
• Primary technology products like Google Classroom and Canvas. These platforms were adopted by many schools during the pandemic as they simplify creating, distributing, and grading assignments in the context of distance learning.
• Primary content/curriculum products like edX and Udemy. These educational apps for adults provide online university-level courses in a variety of disciplines.

Source: Medium

2. Identify your audience and the problem that needs solving

At this stage, ask yourself who your potential users are, and who will purchase your product? If you build educational apps for children, remember that your users are kids yet your buyers are parents. Or, if you create an EdTech app development for schools, remember that the buyers are normally government institutions while the users are students and teachers. 

What problems do you solve for your customers? A good product solves problems your customers are currently facing or will face. For example, students' pain point is lack of digital resources at home. In 2020, a Pew Research Center poll revealed that 21% of students didn't have access to a computer while studying at home due to lockdown. 29% of students did their schoolwork on a smartphone using public Wi-Fi when they didn't have access to reliable internet at home. What is the solution to this pain point? A lightweight full-featured app would make it easier for students to work on a mobile device.

3. Conduct thorough market research

To develop an EdTech app that meets your customers' needs, you need to conduct market research: 

• Analyse your direct competition – Identify your competitors. Which companies does your target audience turn to for information, choices, or purchases? Get to know what products your competitors offer.
• Identify what your competitors are doing right – And don’t forget to check what’s missing in their EdTech products. Not only will this information help you stay relevant, but hitting those missing elements in your own product means surpassing industry standards.
• Observe lookalike audiences – You already have an idea of your main target audience. But pay attention to the activities and habits of users similar to those you’re targeting, too, for a better understanding of user profiles.

Source: Sapio

4. Choose a monetization model for your EdTech app

There are three key monetization models you can use in your educational application:

• Ads – You can monetize your learning app by including banners, video advertising, and interstitials.
• In-app purchases – Make money selling additional features, services, and courses. 
• Subscriptions – Charge users (schools, students) for access to your content or services.

For example, the free EdTech app Kahoot! generates revenue solely by selling additional features (in-app purchases). In contrast, Duolingo uses all three monetization models at once. It offers a basic free version that includes all its instructional content but makes users watch promotional videos. If the user wants to avoid ads, there’s a $6.99 monthly subscription that includes premium features like unlimited stickers, no commercials, and progress monitoring. Duolingo also makes money selling products such as language proficiency tests. 

5. Outline your positioning

To create a standout business, think about how to distinguish it from other products and companies in your industry:

• Check if your niche is big enoug h – Are enough people interested in your EdTech solution to make it profitable?
• Choose a clear business model – What kind of product are you going to sell, content or technology? Who are you going to sell it to, users or businesses/schools?
• Make a company profile– It will make your brand recognisable, help communicate the ethos of your business, and draw in new customers.

6. Identify the key app functionalities you need

Depending on the chosen concept, the range of features to include in your EdTech app development plan will vary. That said, to create a complete solution, you will need all or most of the following functionalities.

1. Communication features – As education requires collaboration, your app needs to support this in many ways. Think about adding forum boards, instant text messages, or tools for video conferencing.

2. Assignment and assessment – Facilitate collaboration between educators and students. Include task assignment, progress tracking, and file-sharing features. If your product is for schools, include flexible and accessible data storage options to make grading and access to reports easy for all involved in the educational process.

3. Search and filters – To enable easy searches for learning materials.

Source: Google Classroom

4. Seamless integration with learning management systems ( LMS ) and school information systems (SIS) – If you’re looking at EdTech app development for schools, make it easy to integrate your product with the software already in use. For example, a wide range of education applications work with Google Classroom LMS including Screencastify, Schoolytics, Studyo, CK-12, and Discovery Education.

5. Strong security features – EdTech apps store learners’ personal information. When launching a new product, you must adhere to copyright and data privacy regulations just like for online payments and banking systems. As with the finance application MadAppGang created, we recommend bank-level security: two-factor user authentication, data storage encryption, and enhanced network security. 

When starting your EdTech app development, remember that you must follow US Department of Education (DOE) standards or the General Data Protection Regulation (GDPR) if you plan to introduce your product in the EU. In Australia, you have to stick to The Australian Privacy Principles ( APPs ) that replaced the National Privacy Principles and Information Privacy Principles on 12 March 2014.

Add extra features

Education technology solutions are predicted to evolve in tandem with breakthroughs in the Internet of Things (IoT), Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR). The use of AR and VR in EdTech solutions enhances the learning experience. This promotes student engagement and allows them to explore and experience what they are learning. For example, to build an understanding of the structure of atoms, VR can immerse students inside an atom. This is a fun experience that will help to visualise and memorise the inner structure of the atom.

It’s not essential to build complicated VR education apps, for example, but to match or surpass your rivals, consider adding extra features such as AI tools. TechCrunch reports that Google recently purchased the Socratic app, an AI-powered tool that uses an algorithm to assess students' questions and break down complex concepts into smaller, easier-to-understand chunks. 

As an illustration, let's assume that you’re planning an educational app for kids. It would be smart to add AI-powered filters that ensure the materials available on the platform are age-appropriate. Nudity detector is an algorithm created by MadAppGang. It can identify an object in pictures, recognise differences in skin tone, and detect unacceptable illustrations to a 90% degree of accuracy.

Moreover, our nudity detector understands regional and cultural nudity norms. It takes the target audience's culture and age into consideration when moderating content. So, it can be used worldwide. The algorithm is faster than humans and it becomes more efficient with every image processed.

7. Choose how to build your educational application

There are three ways to build an EdTech app:

1. App constructors – These ready-made solutions may seem the cheapest option as you can develop an educational app without coding. However, these services have major drawbacks including the inability to develop something unique, maintenance issues, low performance speeds, and so on. For example, ready-made web apps based on HTML5 technology can’t be published in the App Store or Google Play. Moreover, integrating payment gateways in these apps is difficult.  

2. Assemble an in-house team – For efficient EdTech app development, you need a full team of specialists: 

• Project manager (PM) to determine your needs, design a road map for the project, manage your app development squad, and more.
• Android or/and iOS developers , along with back-end developers to breathe life into your project and build an EdTech solution that meets all your requirements.
• UX/UI designers to make your app appealing and user-friendly.
• Testers and QA engineers to ensure a seamless app experience.

Looking for these specialists and building a team can take months and requires significant financial investment at just the recruitment stage. In addition, you need to pay office rent, buy equipment (hardware, software), and there’s still no guarantee that the team will work cohesively.

3. Hire an experienced EdTech app development company – When looking for an EdTech app development company, track records matter. Look at companies' portfolios and user reviews. Check if these firms have transparent policies, effective delivery management, and responsive customer support. Before making an agreement, contact companies and schedule meetings with their teams. During the meetings, pay attention to how collaborative the companies are, whether they provide you clear information, how realistic the costs are, and the time estimations suggested. Remember that a good product isn’t cheap and can’t be completed in two days unless important development stages like QA testing are omitted.

How much does it cost to make an educational app?

Calculating the cost of EdTech development is challenging as factors, such as the number of features, the app’s complexity, choice of the operating system, development time, and deadlines, all affect costs. For example, a cross-platform won't be as fast, responsive, and less likely to crash as a native one. At the same time, building a cross-platform app costs less and suits you the best if you are on a tight budget.

Price may vary from $15,000 on the lower end up to $80,000 and higher depending on the needs of your business. If you’re new to educational app development, contact our project managers who will help you define your needs, make realistic time estimates, and determine an approximate cost for your application.

To give you some idea of EdTech app construction estimates, here’s a table of average hourly rates for app development team members:

Source: Salary.com

Bottom Line

As the world continues to fight the COVID pandemic, e-learning is more relevant than ever. The EdTech industry is booming and the competition is intense, though the industry still welcomes newcomers with novel ideas. If you have a promising idea on how to enhance and facilitate the online learning process, it’s time to build your educational app and show it to the world. 

New EdTech apps face a lot of challenges and rivalry, so plan the launch carefully. Find your niche and monetization model, outline the marketing strategy, define promotion channels, and hire qualified specialists to build clever, intuitive, and full-featured software.

The best way to reduce costs without compromising the final quality of the product is to outsource to a reliable app development team like MadAppGang. We are a full-service software development agency with years of experience building high-profile applications. Not only are we here to build creative, intuitive, and feature-rich iOS, Android, or web solutions, but also to assist you at every stage of your project.

Check out our cost predictions and guide to developers’ hourly rates for more information on app development costs. Or, just contact MadAppGang's experts, we’re on hand with in-depth answers to all your questions.

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What are educational apps

Educational apps help to learn a subject, master a skill, or even organize a learning process for others. They can be just mobile apps, desktop services, online platforms, and more.

Educational apps are like modern teachers or assistants: they know almost everything and they can work with you day or night. 

Types of educational apps.

There are two main types of educational apps based on who the user is: educational apps for teachers and apps for learners.  

While teachers are skilled professionals, learners are of different ages and their knowledge levels can differ. Let’s explore who these various learners are.

Who uses educational apps to learn:

• Children. Users of tablets and smartphones are becoming younger and younger. Various apps now cater to teens and even toddlers. For example, the Busy Shapes app designed to help three to seven-year-olds develop logic and reasoning. 
• Students or applicants. An educational app is useful for exam prep and can also serve as a reference source. Some universities also use online courses as part of the education process. An online platform edX offers over 2.800 courses in different subjects.
• Anyone interested. There are those who use educational apps just for personal development. Language learning apps like Duolingo are so popular because education can be easy and fun!
• Specialists. Deepening knowledge, acquiring qualifications or company onboarding are reasons an educational app can attract professionals. For example, we at Purrweb created an onboarding educational platform for a corporate client.

You may be wondering about actual educational apps for teachers and apps for students . We’re going to give some examples in the next section.

Educational apps for teachers

Teachers use educational apps to diversify their classes, make them more interactive and interesting. A snappy test or easily accessible graphic materials makes a world of difference for students’ activity and, engagement motivation. 

A dedicated educational app can also help teachers organize information, conduct, and structure the lesson, as well as track students’ progress. 

Kahoot is an online platform and an app on iOS or Android . It allows teachers or other presenters to create quizzes that students can take on their phones. Kahoot is great for testing students’ understanding of the subject, reaching those staying at home, and even collecting opinions with polls. 

Google Classroom

Google Classroom is a multifunctional service for video calls, creating courses and assignments, and evaluation. Teachers can also provide various materials like YouTube videos and surveys. Everything is available online in real-time. 

Remind is a dedicated messenger for teachers, tutors, and schools. It connects educators with students and their families via text and calls. Remind users choose their roles (student, teacher, or parent). Communication can have restrictions (students can only message each other, or everyone can only message admins) and even be one-sided with broadcasted announcements. In the US, 80% of schools use Remind for communication. 

Educational apps for learners

Educational apps for learners vary in themes and approaches. They can help to learn a language, distinguish plants, understand anatomy, and much more. 

Besides the variety of subjects, educational apps for students are easy to use and accessible. The classes are right there on your device, you can learn anywhere, anytime. All of that made educational apps for students as prominent as they are today. 

Udemy offers free and paid online courses in design, development, marketing, and online courses. The platform is available for personal and corporate use.

Last year, this language learning app was downloaded more than 12 million times in the US only. Duolingo is extremely popular, and for good reasons. Its users can freely practice reading, speaking, writing, and listening comprehension of their chosen language.

This is an innovative app to study math. Users can scan problems off the paper and see different solving methods explained step by step or run a built-in calculator. Photomath works not only for algebra but for trigonometry and geometry too. 

Deciding on an educational app concept

How to make an educational app ? If you want to create an educational app , start with some questions. What kind of app do you want to create? Who will your audience be?  

First, decide on an education app concept. The concept of an educational app is like a genre of a book. It dictates the app’s primary function, use cases, and design. The app concept doesn’t have to limit your creativity and ambitions. It’s meant to guide you and streamline the idea.

Here are 7 common educational apps concepts:

• Flashcard apps. Old-school learning and memorizing techniques made modern. Some apps offer a set of expertly created flashcards and some allow users to make their own. For example, Chegg Prep has millions of free flashcards and even covers narrow subjects like mitosis in biology.
• Educational games. Games can teach adults just as well as kids. The education app Elevate makes memory and attention training fun, with lots of different puzzles and speed challenges.
• Dictionary apps. Made to increase users’ vocabulary, dictionary apps are numerous. Some of them have additional functions like the Merriam-Webster app with games and the word of the day.
• Language learning apps . Popular casual education apps that help to memorize words, practice writing or speaking, and more. There are language learning apps for one language (Chineasy) and for several languages (Memrise).
• Special learning apps . These serve one purpose, whether it’s mastering handwriting or coding. Many apps of this type cater to kids, like Otsimo, which helps children with autism to communicate better.
• Exam preparation apps. Mimicking exam structure, timing, and themes, these apps prepare students for SATs and other tests. For example, BARBRI provides materials and quizzes to train future lawyers for the bar exam.
• Educational platforms. Apps and services made by schools or universities for their students. These apps can have invite-based access and many functions: video lectures, assignments, profiles with grades, etc. 

After choosing your educational app concept, the app-making process begins.

How to develop an educational app

We at Purrweb are experts at building apps and MVPs. Startups trust us with their unique ideas and we make sure they’re executed perfectly. We’ve created iZumator — a platform for online education , and we’re ready to bring your educational app project to life. 

Imagine you have a language learning app in mind. To reach the widest possible audience in the field, let’s add several languages and cater to people from 12 to 45+. Here’s how Purrweb will build your educational app :

1. Project evaluation

We carefully prepare for the app development . We’ll start by examining your project and requirements. We prepare a roadmap to make the process as clear and predictable to you as possible. Our managers also help you prioritize the app’s features to lower the production cost. 

To make a competitive language learning app, we may need to add:

• sign up/login function — to save users’ progress;
• personal profile — to show all language courses the user chose and the learning statistics;
• course screen — the screen with completed and upcoming lessons for each course;
• lesson screens — screens with various assignments and mechanics;
• voice recognition — a crucial feature to have for better user experience;
• achievements — a ranking of users or personal goals accomplished;
• in-app shop — depending on the monetization strategy, here you can offer subscriptions or virtual currency.

2. UI/UX design

We start by working out the internal logic of the education app and creating a mindmap. Then transfer it to black and white wireframes. When the logic is coordinated, we determine the app’s style, then polish the details and create a UI-kit for fast and convenient mobile development.

For language learning apps the design is very important. It sets the tone for the user’s experience and helps the education app to stand out. Whether it would be a playful style with lots of illustrations and animation (like in Duolingo or Chineasy) or a simple one with photos and videos (like in Babbel) — is up to you.

3. App development

Our team includes a project manager that looks after the whole process, a UI/UX designer, 2-3 developers for iOS or Android, and a QA specialist.

We divide the entire app development process into 2-week sprints. This allows us to see the progress and make changes quickly. We do beta releases on TestFlight and Google Play to test how the app works on real devices.

For reference, the development of an MVP usually takes us up to 3 months, and we can bring to life a project as complex as a streaming service in 10 months . Educational app development is somewhere in between, depending on the complexity of the project. 

Thoroughly testing of an education app is vital for delivering a smooth and safe user experience. Let’s have a closer look at the exact aspects to check before releasing the application .

Functionality.   An education app is filled with different tools for learning, such as quizzes, lessons, and videos. We make sure each tool works smoothly and as it’s supposed to.

App security. Comprehensive security testing is crucial to find any weak points that could be exploited by malicious users. This way, we ensure the data is safe and that we follow all the rules about protecting users’ information.

Data management. Just imagine keeping your streak in Duolingo for over a year and then seeing that your progress is accidentally deleted because of some bugs in the application . Only the best of us are able to get over such a trauma. That’s why we check that an education app stores everything correctly and keeps your progress and information safe.  

As you may see, testing an education app i s a detailed process that ensures users can enjoy learning without any problems. So, we use both manual and automated testing to provide high quality software.

5. Release and support

This step is like embarking on a journey. Usually it’s not just about launching an education app once and forgetting about it. It’s a continuous ongoing process.

Firstly, we launch the application and make it available to users. Before this, we have to get approval from app stores and prepare all the marketing materials (screenshots, description, promoting videos). 

Once people start using the application , we need to offer support for them. For example, provide FAQs and tutorials to guide them if they have any problems. You should also track their feedback to find and fix any issues quickly.

As education evolves, we add more subjects and courses to the app. The team updates the app and adds new features on request to keep users interested. Besides, it’s better to regularly check security measures to protect their data and keep their trust.

Creating and supporting an educational app is an ongoing effort. We focus on helping users, making the application better, and keeping it safe.

How much does it cost to build an educational app.

Various factors come into play when determining the budget for developing an educational application .

What influences the development costs

The complexity of features and functionalities within an educational app directly correlates with development expenses. Obviously, apps with interactive lessons, quizzes, progress tracking, multimedia content, and social interaction demand more time and resources for their creation.

The choice of tech stack and platforms also influences the costs. For example, each platform and device may require unique education app development work, adding to the overall expenses. Still, there’s another way: startupers often opt for a cross-platform education app development to reduce costs, as it’s 30% cheaper than developing a native application .

A well-crafted, user-friendly interface is a key to success for educational apps. However, the development of intuitive and visually engaging UI/UX design requires a lot of time and resources, contributing to higher costs.

Approximate prices

If you want to create an educational app for smartphones and the whole brand design with features that we’ve previously set, at Purrweb the project will approximately cost $96.700 . But that’s the case for a language learning app. 

Educational apps can be very different. The definitive cost is different for each project. But if you are interested we can always calculate it specifically for you.

What to consider when developing an educational app

If you want to make an educational app , it’s important to keep up with the trends. Using industry best practices and growing technologies will make your project stand out and attract users.

Let’s use a language learning app as an example and explore educational apps ’ trends and how they can be beneficial. 

Gamification

User engagement and retention are the key factors for any app or service. Thanks to game mechanics like levels, competition, or points, users have fun and stay motivated to keep learning. That’s one of the main reasons they keep using the app and coming back for more. When you plan to make an educational app , think about gamification.

Some of the common gamification techniques are:

• Badges and rewards. These are visual awards that users can get for achieving a certain goal. They can either be visible to everyone or only in the user’s profile. Customization or character changes are also a kind of reward.
• Levels. Microlearning can alleviate the pressure of education and break down the path to the end goal into smaller steps. Levels can be part of the story which engages users even more.
• Leaderboards and scores. A competition element can motivate users to spend more time on the app to boost their points and placement. This feature will work great with social mechanics like adding friends.
• In-game currency. ‘Gems’ or ‘coins’ support monetization. Users exchange real money for a bulk of in-app currency that they can spend on extra lives or bonuses. Usually the amount of ‘gems’ can’t be divided by items’ costs without a remainder. So users are motivated to buy extra currency to spend it all completely. 

A language learning app can include all these features. Duolingo, for example, also has a cast of characters and users’ performance charts with ‘streaks’ that users can break if they don’t practice.

Flexible, personalized learning

Educational apps attract more and more people with different backgrounds and working hours. So a strict schedule and standard programs won’t work. To cater to more users, educational apps tend to make learning more flexible and personalized. That means an educational app ’s content accounts for the user’s age and knowledge level. The speed of learning also isn’t limited as it’s possible to take multiple lessons in one go. So to build an educational app you don’t need to tie each lesson to a particular date: let users decide for themselves.

That kind of freedom is common for language learning apps as well. For English courses, Busuu allows users to choose the goal of education and the level at which the user currently is. At the end of the onboarding personalization, the app reveals when users will achieve their language goals.

Video content

To develop an educational app with a life-like learning process, video content is the key. Seeing a teacher explaining a concept rather than reading about it is more engaging. With the popularity of short-form video content and TikTok especially, educational apps need to compete for users’ attention even more. If you opt for animation, it can form the project’s identity. For example, Duolingo is known for its friendly owl named Duo.

For language learning apps , video content can be used to showcase pronunciation or for other tutorials. In the Babbel app, experts even share insights into the culture. For Spanish, the app offers a kitchen tour and a video explanation of food culture.

Artificial intelligence (AI)

AI helps to automate app processes and provides instant results. Various technologies can grade students’ work, create personalized assignments and answer questions. 

Artificial intelligence is widely used in language learning apps . Most common examples are machine translation, speech recognition, and ‘smart’ chatbots. Rosetta Stone, for example, features a speech engine that reviews users’ articulation. 

Immersive learning and virtual reality

Augmented and virtual reality technologies expand the educational process. They allow students to conduct virtual experiments, explore places and environments that are inaccessible in real life. Walking through ancient ruins and seeing the human skeleton in detail is now possible for everyone. AR and VR are also helpful in distance learning.

If you plan to develop a language learning app, you can follow the example of Mondly. The app offers a virtual assistant that makes education more interactive. 

There’s also virtual world language learning. It’s an immersive approach that places students into specially designed 3D worlds. One of the examples is ‘The Secret of Puffin Cove’, which is available as a demo. This is an adventure created to help people learn and practice English.

Monetization strategy for your educational app

Here are some effective monetization approaches :

• Freemium model. Offer a free version of your app with basic features and content, while premium features and exclusive content are available through in-app purchases or subscriptions. This allows users to experience the app’s value before committing to payments.
• Subscription. Provide users with options for monthly or annual subscriptions. Subscribers can access premium content, advanced features, and an ad-free experience.
• In-app advertising. Incorporate non-intrusive ads or sponsored content within your application . Ensure that ads don’t disrupt the learning experience and offer users the choice to remove ads through a one-time purchase or subscription.

Remember that the success of your monetization strategy hinges on striking a balance between generating revenue and delivering value to your users. 

How to make an educational app?

Step 1:Project evaluation Step 2: UI/UX design Step 3:App development Step 4:Testing Step 5:Release and support

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Business Plan Template for Educational Technology

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Are you an EdTech entrepreneur with a big idea for the education industry? Whether you're looking to secure funding or attract investors, having a solid business plan is essential for success. That's where ClickUp's Business Plan Template for Educational Technology comes in!

With this template, you can easily outline your vision, strategy, target market, revenue model, and competitive advantage—all in one place. Say goodbye to the hassle of starting from scratch and let ClickUp's template guide you through the process. It's time to turn your educational technology dreams into a reality. Get started today and take your business to the next level!

Business Plan Template for Educational Technology Benefits

A business plan template for educational technology can provide numerous benefits to EdTech startups and entrepreneurs in the education industry, including:

• Clear direction: Outlining your vision and strategy helps you stay focused and aligned with your goals.
• Defined target market: Identifying your ideal customers and their needs allows you to tailor your product or service to meet their demands.
• Revenue model: Developing a solid revenue model helps you understand how your business will generate income and attract investors.
• Competitive advantage: Analyzing your competition enables you to differentiate yourself and highlight your unique selling points.
• Funding opportunities: A well-crafted business plan increases your chances of securing funding from investors or obtaining loans.
• Sustainable growth: By mapping out your business's future, you can anticipate challenges, make informed decisions, and ensure long-term success.

Main Elements of Educational Technology Business Plan Template

ClickUp’s Business Plan Template for Educational Technology provides all the essential elements for EdTech startups and entrepreneurs to create a comprehensive and strategic business plan.

• Custom Statuses: Track the progress of each section of your business plan with statuses like Complete, In Progress, Needs Revision, and To Do, ensuring that every aspect of your plan is accounted for and on track.
• Custom Fields: Utilize custom fields such as Reference, Approved, and Section to add specific details and organize your business plan effectively, ensuring that all necessary information is included and easily accessible.
• Custom Views: Access different views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to navigate through your business plan seamlessly, providing a clear overview of the different sections, status updates, and timelines.
• Collaboration: Collaborate with your team in real-time, assign tasks, set due dates, and receive notifications to ensure that everyone stays on track and contributes to the business plan effectively.
• Templates: Leverage pre-designed templates, samples, and guidelines to help structure your business plan, saving time and ensuring that your plan follows best practices in the educational technology industry.

How To Use Business Plan Template for Educational Technology

If you're looking to create a business plan for your educational technology venture, follow these 6 steps using the Business Plan Template in ClickUp:

1. Define your mission and vision

Clearly articulate your mission statement and vision for your educational technology business. What problem are you trying to solve? What impact do you want to make in the education industry?

Use a Doc in ClickUp to brainstorm and write down your mission and vision statements.

2. Conduct market research

Analyze the current market landscape for educational technology and identify your target audience. Who are your potential customers? What are their needs and pain points? What are your competitors doing?

Use the Table view in ClickUp to organize and analyze your market research data.

3. Identify your unique value proposition

Determine what sets your educational technology business apart from the competition. What unique features or benefits do you offer? How will your product or service make a positive impact on education?

Create custom fields in ClickUp to outline your unique value proposition and key differentiators.

4. Develop a marketing and sales strategy

Outline your marketing and sales strategies for reaching and acquiring customers. How will you promote your product or service? What channels will you use? How will you generate leads and convert them into paying customers?

Use tasks in ClickUp to create a marketing and sales plan with specific action items and deadlines.

5. Create a financial plan

Develop a financial plan that includes projected revenue, expenses, and profit margins. How much funding do you need to start and operate your business? How will you generate revenue? What are your projected costs?

Use the Gantt chart in ClickUp to create a timeline for your financial milestones and track your progress.

6. Monitor and revise your plan

Regularly review and revise your business plan as your educational technology business evolves. Keep track of key metrics and performance indicators to assess your progress and make necessary adjustments.

Set up Automations in ClickUp to receive reminders and notifications for plan reviews and updates.

By following these steps and using the Business Plan Template in ClickUp, you'll be well on your way to creating a comprehensive and effective business plan for your educational technology venture. Good luck!

Get Started with ClickUp’s Business Plan Template for Educational Technology

EdTech startups and entrepreneurs in the education industry can use the Business Plan Template for Educational Technology in ClickUp to create a comprehensive and organized plan for their educational technology business.

First, hit "Add Template" to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful business plan:

• Use the Topics View to outline and organize different sections of your business plan, such as vision, strategy, target market, revenue model, and competitive advantage.
• The Status View will help you track the progress of each section of your business plan, with statuses like Complete, In Progress, Needs Revision, and To Do.
• Utilize the Timeline View to visualize the timeline of your business plan and set deadlines for each section.
• The Business Plan View provides a comprehensive overview of your entire business plan, allowing you to easily review and make updates.
• Create a Getting Started Guide View to provide a step-by-step guide for implementing your business plan.
• Use custom fields like Reference, Approved, and Section to add additional details and categorize different aspects of your business plan.
• Collaborate with team members to gather insights, brainstorm ideas, and refine your business plan.
• Monitor and analyze your business plan to ensure it aligns with your goals and objectives.
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Mobile App Business Plan Template

Written by Dave Lavinsky

Mobile App Business Plan

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their app development company. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a mobile app business plan template step-by-step so you can create your plan today.

Download our Ultimate Mobile App Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your mobile app as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

Source of Funding for Mobile App Companies

With regards to funding, the main sources of funding for a mobile app are personal savings, credit cards, bank loans, angel investors and venture capitalists. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a mobile app is angel investors . Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Venture capitalists will also fund a mobile app and will take equity in return for their funding, VC funding generally comes after you’ve received initial proof of concept or traction with your app.

Finish Your Business Plan Today!

How to write a business plan for a mobile app development company.

Your business plan should include 10 sections as follows:

Executive Summary

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of app business you are operating and the status; for example, are you a startup, do you have a mobile app that you would like to grow, or do you already have several successful app businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the mobile app industry. Discuss the type of mobile app you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of mobile app you are operating.

For example, you might operate one of the following types:

• Business app : this type of mobile app generally helps increase productivity and/or decrease costs.
• Entertainment app : this type of mobile app includes news, social networking, music, video, etc.
• Lifestyle app : this type of mobile app includes things like fitness, shopping, dating, etc.
• Education app : this type of app must have the primary objective of advancing a user’s knowledge and overall breadth in a particular subject.
• Utility app : this type of app includes things like scanners, trackers, health-related apps, cell service providers, etc.
• Travel app : this type of app aids in planning and booking trips.
• Other app : there are a limitless number of areas in which a successful app could be created

In addition to explaining the type of mobile app you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

While this may seem unnecessary, it serves multiple purposes.

First, researching the mobile app industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards quiz apps, it would be helpful to ensure your plan incorporates gamification into your app.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the app industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your mobile app? You can calculate this figure by multiplying the size of your target customer market by the amount they might spend per year on your app.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: business operations managers, college students, sports enthusiasts, soccer moms, techies, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of mobile app you operate. Clearly, baby boomers would want different pricing and product options, and would respond to different marketing promotions than teens.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the business types (if B2B), ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Direct competitors are other app businesses in your niche.

Indirect competitors are other options that customers have to achieve similar results to what your app offers.

With regards to direct competition, you want to detail the other app development companies with which you compete. Most likely, your direct competitors will be mobile app businesses offering the same type of service or activity that yours does.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What products do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior features?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an app business, your marketing plan should include the following:

Product : in the product section, you should reiterate the type of mobile app that you documented in your Company Analysis. Then, detail the specific features of your app.

Price : Document how you will price your app and if there will be different pricing levels (e.g., free, entry, premium) and what those levels will be.

Place : Place refers to your distribution method. Document how customers can download your app (e.g., from your website, the Apple Store, Google Play, etc.).

Promotions : the final part of your mobile app marketing plan is the promotions section. Here you will document how you will drive customers to your app(s). The following are some promotional methods you might consider:

• Social media advertising
• Advertising in magazines, newspapers and/or trade journals
• Reaching out to local bloggers and websites
• Pay per click advertising

Operations Plan

Everyday short-term processes include all of the tasks involved in running your mobile app such as writing code, building upgrades, fixing bugs, providing customer service, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect your 10,000th app install, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your mobile app’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in app development business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in mobile apps and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your mobile app, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a mobile app:

• Cost of equipment like computers, data warehousing, etc.
• Payroll or salaries paid to staff and independent contractors
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Putting together a business plan for your mobile app is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the app business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful mobile app.

Mobile App Business Plan FAQs

What is the easiest way to complete my mobile app business plan.

Growthink's Ultimate Mobile App Business Plan Template allows you to quickly and easily complete your Mobile App Business Plan.

Where Can I Download a Free Mobile App Business Plan PDF?

You can download our mobile app business plan PDF template here . This is a template you can use in PDF format to create a business plan for an app.

Don’t you wish there was a faster, easier way to finish your Mobile App business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business planning advisors can create your business plan for you.

Other Helpful Business Plan Articles & Templates

• Case studies

How to Write a Business Plan for a Mobile App Startup?

Anton Baryshevskiy

Head of Business Development, Co-Founder

Head of Business Development

Get your project estimation!

If you’re on the threshold of launching your mobile app startup, there are numerous things you need to be concerned with: workload, core concept, budget, product implementation area, employees… You need to rightly put all key elements of this puzzle together to provide a clear roadmap for your project — that is, to compile a business plan for mobile app development.

We at Mind Studios know how to make a business plan for an app. Here, you'll find a complete guide to creating a business plan. Also, we’ve added our template to help all stakeholders and investors have a clear and most importantly, equal understanding of your startup idea. So if you don't know how to plan an app yet and where to start, let's find out more about it.

A business plan is a guide that turns your ideas into action

As a rule, you should start with visualizing the project and formulating its key ideas. They will later become the basis of your business plan.

Another vital component of developing your project is writing a product requirements document (PRD) for your app. It consists of three sections: business requirements, user requirements, and software system requirements . The business plan is, actually, a component of the PRD, namely the business requirements part.

All the preceding processes, such as developing a project vision, core ideas, and concepts, creating an app development plan, and drafting a PRD, allow all stakeholders to be on the same page as the startup's founder.

In this post, we’ll go through how to write a business plan for an app startup.

Some statistics

Still not sure if your startup needs a business plan? Numerous studies back up the value of having a well-thought-out business plan for companies on different stages of their business journeys.

According to one study that involved 3,000 company owners from diverse fields, those with business plans were almost twice as likely to succeed as those who didn’t. Furthermore, such strategic-planning companies were more effective in attracting investment or securing loans.

You can find more detailed information in the diagram below:

If your way is developing a mobile application

As of 2021, people have made 230 billion downloads of mobile applications, up by 63% than in 2016. Everyone appears to require mobile solutions these days, so your startup has a lot of room for imagination. You can choose from a wide range of mobile app types. To name a few, it could be a travel, event planner (here's an event app development guide), money management, social networking, or fitness app.

No matter which one you decide to create, a pre-written mobile app business plan can help you seamlessly go through the mobile app development process with its four fundamental stages : discovery, idea validation , design, and actually, development.

A goal without a plan is just a wish

There is a plethora of mobile applications these days. It means, though, that there are hundreds of almost identical apps in each category. Attracting users becomes a task of utmost importance.

Chad Mureta, an app tycoon, says that a developer’s profit directly depends on their knowledge of what’s interesting to the user; that is, to create a successful and profitable application, a developer should think like a user .

Creating a mobile app business plan template based on thorough user analysis will help you explain your business idea to stakeholders. Also, you’ll see a path to a product-market fit. To make that happen, you should determine what your target audience wants, needs, likes/dislikes in competitors’ apps, and tends to expect from using your app.

Therefore, identifying your target audience preferences should be your priority, as it is one of the main drivers of your startup.

Understanding the market is the key to success

The author of the bestseller 4 Steps to Enlightenment. Strategies for creating successful startups , Steve Blank, suggests that very few people understand where their market is. The writer believes it is almost impossible to launch a thriving startup without analyzing the market it’s going to enter.

Before you start writing a business plan, it’s crucial to figure out not only the degree of public interest in your product but also the level of competition in the market you’re going to enter.

Thanks to the preparatory analysis of your rivals and potential app users, you’ll be able to flawlessly identify your product’s objectives, advantages, and unique value proposition (UVP). This will also help you form the basis of a proper business plan.

Review your business plan annually

Steve Blank claims that a business plan is static in contrast to a business model, which is dynamic. A business plan appears to be stable by definition: that’s a document created once and rarely revised after adoption.

But in our quick-to-change world, do you believe there’s anything that could remain static? Especially in terms of business? Investopedia , for example, shares an opposite to Steve Blank’s statement: A business plan should evolve in tandem with a company’s growth.

We at Mind Studios adhere to the last approach and recommend you go through your business plan for an app at least once every year . It will allow you to respond to changes in your users’ demands and assess what goals you have achieved and which ones you still need to accomplish.

Moreover, refreshing a business plan will enable you to keep your finger on the pulse of your startup’s current and upcoming financial needs and, therefore, help you develop efficient strategies to attract investments. Consider it a dynamic document that adapts to your startup’s development path.

Why should you make a business plan for apps?

In addition to helping you get your startup off the ground, a viable business plan acts as an indicator for investors to consider it as a potential asset.

Let’s summarize the main reasons why your mobile app startup needs a business plan:

Both startups and established businesses need business plans, the content of which will depend on the company’s primary goal.

To attract partners, startup owners tend to use a business model canvas — a more flexible model of the traditional business plan. It can seamlessly adapt to the iterative nature of tech startup development, yet providing core information about a project.

However, the business model canvas for an app does not guarantee 100% success; it can only be one of the components that will help your project attract investment. A comprehensive business plan with a detailed description of your company and mobile app, justification of funds use, and coverage of all legal concerns is what can instill trust in all stakeholders of your project.

Is there a difference between a business plan for a mobile app and other software?

There are obvious distinctions between mobile applications, websites, and other software solutions. They significantly contrast in marketing approach, monetization strategy, and feature sets. As a result, business plans for these solutions will differ as well.

A traditional software development business plan might be structured similarly to a business strategy for a mobile app company. However, any document that presents the firm and its product will be distinctive in content. It is reasonable since each project is unique, with its own goals and target audience.

What does a business plan for a mobile app look like?

Your mission is to create a reliable and stable mobile application for either enterprises, individuals, or non-profit organizations. In this case, a business plan will help you pave the road to make your project profitable.

Therefore, when writing a mobile app business plan for startups, you’ll need to estimate the cost of development and commissioning as well as the timing of the return on investment in your project. Only by doing this, will you get a clear picture of your app’s viability.

One of the essential factors in writing a good startup business plan for a mobile app is delivering maximum transparency at each part. Let’s highlight what you should include in your mobile app business plan to make it serve your business in the most effective way possible.

Executive summary

Let’s start with the executive summary . It is the first and most significant part of your mobile app business plan because it’s the first thing an investor will read. The executive summary should be clear and concise, with no detailed information about how your product works. Address the situation in the market, who your target customer is, and what unique problem your application can solve.

Make your proposal unique to distinguish your company from others. In other words, create a unique value proposition (UVP). Use your imagination: consider your executive summary as a movie teaser and your investor as a spectator. Would they like to see your movie?

Specify your goals . These objectives should rely on your business analysis. Investors will examine your aims to see if they satisfy their needs. You also have to determine the ultimate goal of your exit plan . Furthermore, you should establish a list of funding requirements and the proceeds that will be used to boost the attractiveness of your company. One of the essential factors in the startup business plan for your mobile app success is ensuring maximum transparency at each stage.

Make your document convincing . To do this, ensure your product’s concept and goals are crystal clear and do not vary throughout the paper. Provide the reader with accurate data and realistic expectations about your project. Of course, don’t forget to make sure that the name of the person who created the business plan and executive summary and the names of your team members are consistent throughout the documentation.

Business description

Introduce your company in this part, beginning with corporate information and ending with your mobile app concept. This part of your startup business plan will show investors the corporate values of your company, your mission, product vision, and the fundamental factors for your startup success.

This information is vitally important for investors. For example, a technology startup accelerator Y Combinator considers getting money as by far the easiest part whereas working on ideas — the most significant part for any startup in achieving success. In most cases, Y-Combinator-like organizations make compiling a thorough business plan a prerequisite before introducing newly-formed projects to investors.

Company overview

Here you should describe your company’s:

This section should give the reader of your business plan detailed information about your startup: the official name of your company, the location of the headquarters, and its structure, namely the business entity type (LLC, corporation, etc.). Make sure to provide further details about your team, such as the number of workers, their names, job titles, and so forth.

Describe the purpose of your company and the fundamental principles that guide your business in the mission statement. After establishing your mission, outline the primary challenges and solutions your startup can offer.

Company history

Before making any business proposal, describe the history of your company, how your team formed, and how you came up with your idea. In addition, you can talk about the main stages of your company’s development and the experience that precedes the product launch.

Whether you are outsourcing app development process or you have an in-house team, it is often the most significant part of the executive summary because your app development team is the main engine of your project implementation. You should specify each person’s name, position, work experience, and responsibilities in the company. In addition, you can involve an advisory group that will help you make essential decisions. Consultants on your advisory team should have experience in the industry.

Market analysis

Information about the state of the market should be the main factor in your app idea realization. You should be aware of the present situation in your industry, have up-to-date information, and be able to generate a short-term forecast.

To conduct market analysis , you should take several steps:

• Examining existing business environment
• Defining your market research criteria
• Determining your total available market (TAM), service available market (SAM), and service obtainable market (SOM)
• Identifying your direct competitors
• Analyzing your target audience and figuring out the cost per acquisition (CPA) for your niche

No market research in the mobile app industry can be conducted without analyzing Google Play Store and Apple App Store with their ranks for top paid, top free, and top-grossing apps as well as user reviews.

Market forecasts

Forecasting is an integral component of writing a business plan for an app development startup realization.

Forecasts from reputable research firms such as Nielsen and Forrester are of interest when creating any business plan, be it a business plan for an app development, a website, or a traditional software startup business plan. To provide reliable market forecasts, you can:

• Include data on the growth of companies with solutions similar to your mobile app
• Add information on the amount of money poured into similar startups (platforms like Crunchbase or Y Combinator can help with this)
• Enrich your business plan with some forecasts on your target customer behavior

Your goal is to assess whether there’s a real market for your product, whether there are enough customers in the market, and, accordingly, whether those customers are willing to pay money for using your product.

SWOT analysis

A SWOT analysis is a strategic planning method that allows you to present a structured description of your business situation. It can be a great way to evaluate your app startup concept from four perspectives. Namely, its:

• W eaknesses
• O pportunities

It’s natural when a business has weaknesses: knowing about them will serve as a powerful driver for finding solutions and will reduce any risks your company may need to face.

Marketing strategy

An app marketing strategy is a bridge that allows your product to fall into the hands of your customers. You have to convince investors that you have such a bridge. This is an important part of the mobile app strategy.

When drawing up a mobile app marketing plan, you have to define the marketing strategies you intend to use in application promotion. Here are a few examples, along with descriptions of how they work:

Create a landing page

Creating a landing page for your mobile app will help you reach a wider audience by informing users about new features and updates. Make sure your page contains the name of the application, a description of its functionality, promotional videos, and so on.

Launch a website and blog

Launching a website is a great way to promote your application. There, you may, for example, provide more information about your company, its goals and values, and an overview of your future mobile solution.

A website blog is also a helpful thing with your app advertising. You can share news on your upcoming product and publish SEO-optimized articles for better promotion.

Social media marketing

Consider social media marketing while developing a business strategy to promote your app. Describe how you intend to use this form of advertising at various phases of your mobile solution development: before launch while attracting your audience and retaining users.

Estimate your marketing budget

You may estimate the cost of marketing services based on the market analysis you outlined in the preceding section of your business plan. Understanding the marketing budget is essential to all parties: you, the app owner, investors, and other stakeholders.

Product growth

Depending on the type of app startup, growing the user base approach differs, as does the business plan for entering different markets. For example, a massive advertising attack tends to make sense in markets where consumers understand your product or service and its usefulness.

Take, for instance, Uber , which has successfully launched extensive marketing campaigns. The company’s ads have spread globally with Uber localizing advertising for each region.

So, if you’re still working on a business strategy, think about how you’ll expand your user base in advance. This will tremendously assist you in future product growth.

Choose your product launch type

Be sure to indicate the product launch type in your business plan. There are two such types: hard and soft launch . The first one means delivering a finished product to your entire target audience. A soft launch is when you release an MVP or full version of your app, but for a limited audience.

To rightly set out this part of your business plan, you should clearly understand what kind of financing you need to move forward. Moreover, you need to express it as clearly as possible to be sure a potential investor will also understand what funding you need.

The financial model includes, as a rule, a three- to five-year forecast of all the main forecasted indicators, including profit and loss, cash flow, balance sheets, start tables, unit economics calculation as well as your app’s projected revenues and costs. Your financial document has to contain the following components to determine the actual cost and distribution of investments in the best way, with a clear explanation of each.

Startup costs/funding required

Inform your investors about estimated costs. We recommend placing reasonable estimates and leaving room for extra expenses since these numbers might fluctuate.

Designate all types of costs :

• One-time costs (e.g. relocation costs, costs for buying an office space, equipment, servers, software, licenses)
• Fixed costs: they remain unchanged regardless of whether you produce something or not (e.g. rent, insurance, lease payments, fixed salaries)
• Variable costs: costs that change according to the production volume (e.g. wages)

Monetization strategy

It is another section you need to add to your mobile app business plan. By illustrating your monetization model, you’ll demonstrate to your investors and other stakeholders that your project will be profitable and provide a return on investment with positive unit economics. It will also help you be sure that your startup will reach its break-even point.

The most common ways to monetize an application are :

• Advertising
• Charging for the application (if your business model describes a paid application, you need to convince the consumer why they have to pay and what they’re paying for)
• In-app purchases (this is a widespread mobile app business model in iOS and Android applications)
• Subscriptions (this model of monetization is quite popular and works until the user decides to cancel the subscription; in most cases, subscription apps have a free trial period)

One of our prominent projects in which we’ve helped set up a monetization strategy is Fitr. Training , a remote fitness coaching application. Our team analyzed the platform’s performance and discovered we could enhance the conversion rate.

We established a monetization model based on the collected data and customer feedback. Namely, our team launched an efficient subscription option. The results were remarkable: one out of every four coaches now uses the paid membership.

Mind Studios can also assist you in elaborating a potent monetization strategy.

Business plan example for a mobile app startup

We’d like to offer you a business plan template for a startup updated to 2023. Keep in mind that, although this mobile app business plan itself is structured according to all the rules, the calculations are entirely fictional. To complement our business plan, we also provide a mobile app marketing plan template, ensuring a strategic approach to promoting your app in the competitive market. This template includes up-to-date techniques for 2023, guiding you through effective advertising and user engagement strategies.

Download the free PDF business plan template for a mobile app here .

Writing a business plan for a mobile app startup isn’t easy. As a rule, the most challenging part of developing a business plan for a mobile app idea is writing the first page. Many people in this situation rush to find and download a free copy of another company’s business plan. They mistakenly believe that someone else’s business strategy will help them achieve their goals. But it absolutely won’t!

A business plan cannot be a cloned document. It must be one-of-a-kind reflecting your passion and enthusiasm in bringing your idea into life . A successful business plan should demonstrate that your company is viable and financially attractive. The higher the viability, the higher the investment opportunity.

If you need to compile a well-thought-out business plan to attract investments and successfully launch your app, our expert team at Mind Studios is here to help .

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E-learning Business Plan Sample

SEPT.30, 2013

E-learning Business Plan for starting your own business

If there’s one thing we’ve learned from the COVID-19 pandemic, that is, we can do a lot more from home than we previously thought. We are presenting this business plan for educational services from home. This is the right time to get started with an e-learning business as people are still reluctant to go out.

If you want to know how to set up and elearning course, you are in the right place. Just like a business plan for a driving school or a business plan for language school , this one is based on an actual start up. Let’s see the components of strategy that will help Smart E-learning School succeed.

Executive Summary

2.1 the business.

Smart E-learning School will be owned and headed by Hazel White. The school will be focused on providing technical education via the internet and distant learning. The courses offered by the school will be about computer, languages, and programming. starting a e learning business is easier than you think. It is just like a preschool business plan but everything is online.

2.2 Management of E-Learning Business

If you are looking for an answer to how to start e learning business, here it is. The online school business plan will be headed by White and she will hire specialists of each field to help her plan how to set up online training courses in such a way as to make the maximum profit. A mobile application business plan will also be needed to make the business available for all.

2.3 Customers of E-Learning Business

The customers of Smart E-learning School will be from all geometrographic geographic subdivisions from all over the US. The main customers of the business will be:

• People looking to acquire new skills.
• People wanting to learn new languages.
• People interested in learning photography and videography.
• College graduates wanting to get safety and other certifications.

2.4 Business Target

The subjective target of this online school business plan is to create a reputable name in the elearning industry. However, we’ve set the following objective targets:

• Enroll 5,000 students within the first 6 months.
• Generate a revenue of $0.3 million per annum by the end of year 3.
• Expand to the global market by the end of year 2.

Company Summary

3.1 company owner.

Hazel White will be the owner and CEO of Smart E-learning School. White has worked as an educationist for 30 years. She previously implemented a tutoring business plan with success. That makes her the perfect person to implement this e learning business plan sample.

3.2 Why the E-learning business is being started

After the coronavirus pandemic, people have realized that it is cost and time effective to learn from home than going to a school. The greatest evidence of this is the increase in the use of services like Google Classroom and Zoom. This is be best time to start e learning business.

3.3 How the E-learning business will be started

Step1: Planning

The first step towards successfully launching this online school business plan is business model for e learning is planning. The managemental hierarchy of the business will be developed and online education e learning sample business plan implementation strategy will be finalized. This is not as simple as a martial arts business .

Step2: Developing a Brand

The next step towards starting the business will be establishing a brand. Top-ranking educationists will be hired to create an impression of the brand. Just like a martial arts business plan it is important to have a brand.

Step3: Establish a Web and Physical Presence

Once the brand has been established, the next step will be to hire office space to start the work. An extensive website will be launched to make the business accessible for customers.

Step4: Promote and Market

The next step will be to create a strong marketing strategy to help the business get noticed by the customers.

The next thing that needs to be addressed in this e learning business plan template are the services. If you want to start your own e learning business, you need to determine the services.

Smart E-learning School will be focusing on 20 services divided into 4 categories:

1. Basic Freelance Skills Training

This category will teach people the basic level and easy freelancing skills that they can use to make money. This will include:

• Freelance writing.
• Content creation.
• Data entry.
• Use of popular word processors

2. Advanced Freelancing Skills Training

This head will cover specialized skills that can be used for freelancing as well as office jobs. These will include:

• Video editing.
• Basic programming.
• Photo editing.
• Virtual assistant training.
• Business plan writing .

3. Languages

We will also be teaching people languages that can increase the chances of them getting better employment opportunities. Smart E-learning School will teach:

• Entry level Chinese.
• Intermediate Spanish.
• Advanced English.
• Intermediate French.
• Advanced Spanish.

4. Advanced Skills

These will include:

• Photography.
• Videography.
• Automotive repair.

Marketing Analysis of E-learning Business

If you want to know how to start e learning business online, you need to conduct marketing analysis. This is the part where we determine the economic viability of the project.

UK Start-Up Visa Business Plan

As of 2019, there are more than 31,000 elearning companies in the US. The market capitalization of the elearning industry was 144 billion USD in 2019. It has been growing ever since at a rate of 14.4% annually and is expected to be worth more than 370 billion USD by 2025.

If you want to start your own e-learning business pdf, you’ll need to come up with an innovative approach. However, the COVID situation has made things easier. People now prefer to learn via elearning rather than attending an actual school.

Great service

Great service. Good turnaround time and quality work. Thanks!

One of the most profitable customer bases for any e learning business model are small to medium enterprises. These companies want to get their employees trained at the lowest possible cost. That is only possible through elearning. This enables the employees to receive training while they are in the office and they do not have to take a leave for it.

Another thing that you need to take care of while planning to start an online school business plan is the availability of teachers. If you want to succeed as a new entrant in the industry, you’ll need to hire the best teachers. The best teachers and trainers in the territory are the people who can make the business a success for you.

You also need to look into the way others in the same industry are operating. The way they teach, examine, and certify their students are some of the very important things to get inspiration from.

5.1 Market Trends

As stated earlier there are more than 31,000 e-learning businesses in the US. The market, however, has not always been like this. There were only a handful of distant learning companies operating in the US before the widespread use of the internet. These companies taught through distant lectures on dedicated TV channels and conducted examinations in large cities.

Since the 2000s, the industry started to bloom. It had a growth rate of 7% in 2002. The number and magnitude of e-learning businesses kept going up and the growth rate accelerated over the years. The industry still has a 14.4% growth rate meaning that new entrants still have a chance.

5.2 Marketing Segmentation

In this business writing e learning we’re listing the expected customers of Smart E-learning School:

5.2.1 People Looking for Skills to Earn

One of the main customers/students of any elearning setup are the people who are looking for a cost-effective way to acquire skills. This segment will makeup the bulk of independent customers at Smart E-learning School.

5.2.2 People Looking to Learn Languages

A substantial portion of the students at Smart E-learning School will be the ones looking to learn new languages. These people will be the high paying ones as language education is expensive.

5.2.3 People Learning Skills as Passion

People also go to elearning schools to learn things they are passionate about. We’ll teach photography and videography to such people. However, people can also learn the same for earning money. We don’t judge anyone at Smart E-learning School.

5.2.4 Small to Medium Enterprises

We will also be providing online training solutions for the companies that cannot have their own training wings. This will make up the largest single market segment by revenue as such clients often need training for a lot of people.

5.3 Business Target

• To establish Smart E-learning School as a leading distant learning services provider.
• To make some permanent corporate clients and sign long-term training contracts with them.
• To start making $26,000 a month by the end of year 3.
• To maintain a CSAT score of more than 90%

5.4 Product Pricing

All courses and training programs will be priced as per the competitors. The prices will be kept a little bit lower than competing businesses to earn clients at the start.

Marketing Strategy of E-learning Business

In order to start a successful business any business e learning marketing plan sample must contain a solid marketing strategy. As the elearning market is a saturated one, a lot depends on how well we present the online school business plan.

If you have come this far looking for how to start a e-learning business proposal, you need to know the importance of an effective marketing strategy. We need to highlight the areas where we are stronger than our competitors. Only then we can succeed.

6.1 Competitive Analysis

• We will implement modern learning techniques to make our trainings better than what the competition has to offer.
• We will be hiring the top-notch professionals of every field to make sure we deliver the best.
• We will design innovative training solutions for small to medium enterprises to get permanent clients.

6.2 Sales Strategy

• We will use TV commercials, Google Ads, and banners to promote our nascent brand.
• We’ll offer discounts in the first 6 months to attract people and advertise the business in turn.
• We’ll make specialized plans for corporate clients

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

The next step for this business plan for e learning company is making a list of people needed to effectively run the company. One thing that must be noted here is that this online school business plan is unique. It will be needing both administrators and teachers to run.

7.1 Company Staff

• Hazel White will be the owner of the company.
• 1 Manager Liaison will be needed to connect with the outside world.
• 4 Language Teachers will be needed, one for each language being offered.
• 7 Skills Teachers will be needed for all the subjects being offered.
• 1 IT Expert will be hired to make sure the website runs smooth.
• 1 Social Media Manager to manage the much-needed social presence of the school.
• 1 Accountant
• 1 Technician to upkeep technical equipment.
• 1 Receptionist

Financial Plan

The final part of this e learning business case will tell how much capital will be needed to start the business. This will cover the amount of money that is needed from the way the execution of the business is started to the day it starts breaking even. Here are some of the costs that must be taken into consideration:

• The rent of the place to set up the business in.
• The amount needed to purchase office equipment.
• The money needed to set up and online portal for the school
• Marketing and publicity expenses.
• Money required to pay the employees before the company starts generating revenue.

8.1 Important Assumptions

8.2 break-even analysis.

8.3 Projected Profit and Loss

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

Download e learning business plan sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How to write the design and development section for e learning business

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How to Write a Martial Arts Business Plan With Examples

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Did you find what you are looking for.

Thinking of starting a school or a coaching business? Or is it about vocational school?

Well, no matter what’s your business segment in the education and training sector—you need a solid business plan to turn it into a long-term success.

This library of education and training business plan samples here can inspire and guide you as you begin to plan your business. So, don’t worry; we got you covered on that part.

Let’s learn more about these sample training and education plans, starting with their benefits.

Benefits of using an industry-specific business plan example

Believe it or not, using an industry-specific business plan example is the best and probably the quickest way of writing a business plan.

Doubt it? Hold, this may change your perception; an extended list of the benefits of using an industry-specific business plan template.

• Inspiration : Reading a business-specific template can be incredibly helpful in getting content inspiration. Furthermore, it helps you gain insights into how to present your business idea, products, vision, and mission.
• Risk-free method : You are taking a reference from a real-life, let’s say, After-school program business plan—so you know this plan has worked in the past or uses a method subscribed by experts.
• Deep market understanding : Analyzing and reading such examples can provide clarity and develop a deeper market understanding of complex industry trends and issues you may not know but relate directly to the realities of your business landscape.
• Increased credibility : A business plan developed using an example follows a standard business plan format, wisely presents your business, and provides invaluable insights into your business. There’s no question it establishes you as a credible business owner, demonstrating your deep business and market understanding.
• Realistic financial projections : Financial forecasting being a critical aspect of your plan, this real-life example can help you better understand how they project their financials—ultimately helping you set realistic projections for your business.

These were the benefits; let’s briefly discuss choosing an education or training business plan template that best suits your business niche.

Choosing an Education or Training Business Plan

This category has business plan templates for various education or tutoring businesses. With many similar business types and templates, you may not find the most suitable one through manual scrolling.

Here are the steps to consider while choosing the most suitable business plan template.

Identify your business type

Are you going to be an online coaching platform? Or a traditional school? Or a general daycare center?

Asking yourself these questions will help you identify your business type, which will help in choosing a niche-specific business plan template.

Once you identify your business type, you can choose between templates for different business segments.

Search for the template

We have an in-built search feature, so you can easily search for a business-specific template using your business name as a key term(e.g., summer camp business plan). Once you have the search results, choose the most suitable one. Simple as that.

Review the example

Look closely at the content of the sample business plan you are considering. Analyze its sections and components to identify relevant as well as unnecessary areas.

Since all the Upmetrics templates are tailored to specific business needs, there won’t be many fundamental customizations. However, a hybrid business model targeting multiple customer segments may require adjustments.

No big deal—you can view and copy sections from other business plan examples or write using AI while customizing a template.

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How To Write a Business Plan for Financial Education and Literacy Apps in 9 Steps: Checklist

By alex ryzhkov, resources on financial education and literacy apps.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Are you interested in entering the digital education market and making a meaningful impact on people's financial literacy? With the increasing demand for financial education and literacy apps, now is the perfect time to pursue your business idea. According to recent statistics, the global financial education market is projected to reach a value of $2.9 billion by 2026, growing at a CAGR of 11.6%. This signifies a great opportunity for entrepreneurs looking to contribute to the financial well-being of individuals worldwide.

To ensure the success of your financial education and literacy app, it's crucial to develop a comprehensive and well-thought-out business plan. This plan will serve as a roadmap for your app's development and guide your decision-making process. In this blog post, we will outline nine essential steps to help you write an effective business plan for your financial education and literacy app.

Identifying your target market is the first vital step in creating a successful app. Determine the specific demographic and psychographic characteristics of your ideal users. Understanding their needs and preferences will enable you to tailor your app's features and content accordingly.

Next, conduct thorough market research to gain insights into the current trends and challenges in the financial education industry. This will allow you to identify gaps in the market and generate unique ideas to differentiate your app from competitors.

Analyzing the competition is equally important. Study existing financial education apps and identify their strengths and weaknesses. This analysis will help you position your app as a unique and valuable solution.

Defining your unique selling proposition is essential to attract and retain users. Determine what sets your app apart from others and emphasize this differentiating factor in your marketing efforts.

Your financial education and literacy app's success also depends on a well-defined pricing strategy . Determine whether you'll offer your app for free or charge a subscription or one-time fee. Consider the value your app provides and what competitors are charging.

Outline your marketing and advertising efforts meticulously. Identify the channels and tactics you'll utilize to reach your target market effectively. This may include digital marketing, social media campaigns, content creation, and partnerships with influencers or financial institutions.

Developing financial projections will help you understand the potential revenue and costs associated with your app. Consider factors such as user acquisition costs, subscription fees, and operational expenses to create a realistic financial forecast.

Establishing key partnerships or collaborations can greatly benefit your app's success. Look for potential collaborations with financial institutions, educational organizations, or experts in the field. These partnerships can enhance your app's credibility and reach a wider audience.

Lastly, create a timeline for implementation . Break down the app development process into manageable phases and set specific deadlines for each milestone. This timeline will ensure that you stay on track and launch your app successfully.

By following these nine steps, you'll be well-equipped to write a comprehensive business plan for your financial education and literacy app. Stay tuned to our blog for more detailed insights into each step and valuable tips to help you succeed in this ever-growing market.

Identify Target Market

Identifying your target market is a crucial step in the process of developing a successful financial education and literacy app. By understanding who your target audience is, you can tailor your app's features and content to meet their specific needs and preferences.

To identify your target market, start by conducting thorough research to gain insights into the demographics, behavior patterns, and financial goals of your potential users. This information will help you create user personas that represent your target audience segments.

Here are a few key steps to consider when identifying your target market:

• Define the age range, income level, and education level of your target audience.
• Consider the financial goals and challenges your potential users may have.
• Explore their technological preferences and familiarity with mobile apps.
• Identify any existing market segments or niches within the financial education industry.

By identifying your target market early on, you can ensure that your app meets the specific needs and desires of your users. This will not only increase user engagement and satisfaction, but also enhance the overall success of your financial education and literacy app.

Conduct Market Research

Market research is a vital step in understanding the needs and preferences of your target market. It provides valuable insights that can shape your app's features, design, and overall strategy. Here are some important steps to follow when conducting market research:

• Identify your target market: Start by defining the specific demographic and psychographic characteristics of the audience you want to target. This could include factors such as age, income level, educational background, and financial goals.
• Segment your target market: Once you have identified your target market, divide it into smaller segments based on specific criteria. This will allow you to tailor your app to the needs and preferences of each segment.
• Survey potential users: Conduct surveys, interviews, or focus groups with potential users to gather their feedback and insights. Ask questions related to their current financial knowledge, challenges they face, and what they would like to see in a financial education app.
• Analyze industry trends: Stay updated with the latest trends and developments in the financial education and literacy app market. This will help you understand what your competitors are offering and identify any gaps or opportunities.
• Study competitors: Analyze the strengths and weaknesses of your direct and indirect competitors. This will help you differentiate your app and develop a unique selling proposition.
• Consider potential partnerships: Identify organizations, financial institutions, or influencers in the financial education space that could be potential partners or collaborators. Their insights and expertise can provide valuable guidance during the app development process.
• Stay updated with industry reports, publications, and online forums to gather insights and stay ahead of the curve.
• Utilize online tools and platforms to conduct surveys and gather feedback from a wide range of potential users.
• Consider conducting a pilot program or beta testing phase to gather real-time feedback from actual users.
• Regularly revisit and update your market research to adapt to changing market conditions and user preferences.

Analyze Competition

When developing a financial education and literacy app, it is crucial to thoroughly analyze the competition in the market. By understanding your competitors' strengths and weaknesses, you can position your app to stand out in the market and provide unique value to your target audience.

Here are some important steps to consider when analyzing the competition:

• Identify direct and indirect competitors in the financial education and literacy app market.
• Research their features, functionality, and user experience to gain insights into their strengths and weaknesses.
• Analyze their pricing models and subscription plans to determine competitive pricing strategies.
• Take note of their target audience and the specific financial topics they cover to identify any gaps or opportunities in the market.
• Consider conducting user surveys or focus groups to gather feedback on your competitors' apps and understand the preferences of your target market.

By conducting a thorough analysis of the competition, you can gain valuable insights that will help you refine your app's features, pricing, and marketing strategies. With a clear understanding of the competitive landscape, you'll be better equipped to differentiate your app and provide a compelling value proposition to your target audience.

Define Unique Selling Proposition

In order to stand out in the highly competitive market of financial education and literacy apps, it is crucial to define a Unique Selling Proposition (USP) that sets your app apart from the rest. Your USP is the one thing that differentiates your app and makes it valuable to your target market.

When defining your USP, consider what makes your app unique and how it can provide value to your target audience. Here are a few important points to consider:

• Identify the problem: Clearly identify the pain points or challenges that your target market is facing when it comes to financial education and literacy. This will help you understand what specific needs your app should address.
• Highlight the benefits: Clearly communicate how your app will help users overcome these challenges and how it will benefit them. Will it provide personalized financial advice or offer intuitive tools to improve financial literacy?
• Showcase unique features: Identify the unique features and functionalities of your app that set it apart from competitors. Is it gamified or does it have a highly intuitive user interface? Emphasize these aspects to highlight your app's unique selling points.
• Emphasize user-centricity: Focus on how your app puts the user's needs and preferences at the forefront. Is the app customizable to individual financial goals and preferences? Does it offer personalized recommendations?
• Address the target market: Clearly define your target market and tailor your USP to appeal to their specific needs and desires. Understand their demographics, psychographics, and behaviors to craft a USP that resonates with them.

Tips for Defining Your Unique Selling Proposition:

• Research your competitors to understand their USPs and ensure yours stands out.
• Conduct surveys or interviews with your target market to gather insights on what they find valuable in a financial education app.
• Focus on a specific niche within the broader financial education market to differentiate your app.
• Continuously refine and update your USP as market trends and customer preferences evolve.

Defining a strong USP will help you effectively position your app in the market, attract your target audience, and differentiate yourself from competitors. It is a critical step in developing a successful business plan for your financial education and literacy app.

Determine Pricing Strategy

When it comes to developing a successful financial education and literacy app, determining the right pricing strategy is crucial. The pricing strategy you choose will not only impact your revenue, but also the perceived value of your app among users. Here are some important considerations to keep in mind:

• Understand your target market: Before deciding on a pricing strategy, it's essential to have a clear understanding of your target market's financial capabilities, preferences, and willingness to pay. Conduct market research and gather insights to help you identify an optimal price point.
• Evaluate the competition: Analyze the pricing strategies of your competitors in the financial education and literacy app market. This will give you a benchmark to help you determine if you want to offer a similar pricing structure or differentiate yourself through pricing.
• Consider the value proposition: Your pricing strategy should align with the unique selling proposition of your app. If your app offers exclusive features, personalized advice, or advanced financial tools, you may be able to charge a premium price. On the other hand, if you're targeting a wider audience or want to offer a more affordable option, a lower price point may be more appropriate.
• Explore different pricing models: There are several pricing models to choose from, such as one-time purchase, subscription-based, freemium, or a combination of these. Each model has its own advantages and disadvantages, so evaluate which one aligns best with your app's goals and target market.
• Consider pricing tiers: Offering different pricing tiers can allow you to cater to different segments of your target market. For example, you could have a basic free plan, a mid-tier plan with additional features, and a premium plan with unlimited access. This can help you attract a wider range of users and increase your revenue potential.
• Regularly reassess and adjust your pricing strategy based on customer feedback, market trends, and the evolving needs of your target audience.
• Consider offering a free trial period or a money-back guarantee to encourage users to try your app and build trust.
• Monitor your app's performance metrics and analyze how pricing changes impact user acquisition, retention, and revenue to optimize your strategy over time.

Outline Marketing And Advertising Efforts

Once you have identified your target market, conducted market research, analyzed your competition, and defined your unique selling proposition, it is time to think about how you will market and advertise your financial education and literacy app. Effective marketing and advertising efforts are crucial in reaching and engaging your target audience, generating awareness about your app, and ultimately driving downloads and user engagement.

Here are some important steps to outline your marketing and advertising efforts:

• Determine your marketing objectives: Clearly define what you want to achieve through your marketing and advertising efforts. Is it to increase app downloads, drive user engagement, or generate brand awareness?
• Identify your target audience: Based on your market research, identify the demographics, behaviors, and preferences of your target audience. This will help you tailor your marketing messages and channels to effectively reach and engage them.
• Develop a marketing strategy: Outline the key strategies and tactics you will utilize to promote your app. This may include content marketing, social media marketing, search engine optimization (SEO), paid advertising, influencer partnerships, email marketing, or public relations.
• Create a content plan: Content marketing plays a crucial role in educating and engaging your audience. Develop a content plan that includes blog posts, videos, infographics, and other valuable resources that align with your target audience's interests and needs.
• Allocate a marketing budget: Determine your marketing budget, keeping in mind the strategies and tactics you have planned. Set aside funds for paid advertising, sponsored content, and other promotional activities.
• Track and measure results: Implement tracking and analytics tools to measure the success of your marketing efforts. Monitor key metrics such as app downloads, user engagement, website traffic, and conversion rates to evaluate the effectiveness of your marketing strategies.
• Consider partnering with financial influencers or experts who can endorse your app and promote it to their audience.
• Utilize social media platforms to share useful financial tips and engage with your audience.
• Offer incentives or rewards to users who refer your app to others, creating a viral effect.
• Stay updated with the latest marketing trends and technologies to ensure your efforts remain relevant and effective.

Develop Financial Projections

Developing financial projections is a crucial step in creating a business plan for financial education and literacy apps. It involves estimating the potential revenue, expenses, and profitability of your app and helps you understand the financial feasibility and viability of your business idea. Here are some important factors to consider when developing financial projections:

• Revenue Forecast: Start by projecting your app's revenue based on your target market and pricing strategy. Consider whether you will generate revenue through app purchases, subscriptions, advertisements, or in-app purchases.
• Expense Projections: Determine your app's expenses, including development costs, marketing expenses, server and maintenance fees, and any other operational costs. It's essential to keep a detailed record of your expenses to accurately analyze your profitability.
• Profitability Analysis: Analyze your projected revenue and expenses to determine your app's profitability. This will help you understand whether your business idea is financially sustainable and if it can generate a profit in the long run.
• Be realistic with your projections and base them on thorough market research and industry benchmarks.
• Consider different scenarios, such as optimistic, moderate, and conservative, to understand the potential risks and rewards.
• Regularly review and update your financial projections as your app evolves and market conditions change.

Developing financial projections gives you a clear picture of the financial health of your app and helps you make informed decisions. It also provides valuable insights for potential investors or lenders who may be interested in supporting your app's development and growth. Remember to keep your projections realistic and revisit them periodically to ensure your app is on track to meet your financial goals.

Establish Key Partnerships Or Collaborations

In order to ensure the success and effectiveness of your financial education and literacy app, it is crucial to establish key partnerships or collaborations with relevant organizations or individuals. These partnerships can provide valuable resources, expertise, and access to a wider audience, ultimately enhancing the impact of your app on the target market.

Identify potential partners: Begin by identifying organizations, institutions, or individuals that align with the goals and values of your app. Look for partners who have expertise in financial education, literacy, or related fields, and who share a similar mission of improving financial well-being.

Research potential partners: Once you have identified potential partners, conduct thorough research to understand their background, reputation, and track record. This will help you determine if they are a good fit for your app and if they bring the necessary resources and expertise to the table.

Contact and establish relationships: Reach out to the potential partners and initiate a conversation. Clearly explain your app's purpose, goals, and the value it can bring to their organization or audience. This is a great opportunity to showcase how a partnership or collaboration can be mutually beneficial.

• Consider creating a formal partnership agreement or memorandum of understanding to outline the roles, responsibilities, and expectations of each party involved.
• Seek partners who can contribute complementary resources, such as funding, expertise, or access to a larger network of potential users.
• Explore potential partnerships with schools, universities, or workplaces to integrate your app into existing educational or training programs.
• Collaborate with financial institutions or fintech companies that can provide real-time data and financial tools to enhance the functionality of your app.
• Build relationships with influencers or experts in the financial education space who can endorse or promote your app to their followers or networks.

Create A Timeline For Implementation

Once you have carefully planned out the various aspects of your financial education and literacy app, it's essential to create a timeline for implementation. A clear and well-structured timeline will help you stay organized, set realistic goals, and monitor progress throughout the development process.

Here are some key steps to consider when creating your timeline:

• 1. Break down the app development process into manageable tasks and set deadlines for each phase. This could include designing the user interface, developing the app functionality, integrating financial tools, and conducting thorough testing.
• 2. Allocate resources, such as time, budget, and personnel, to each task. Make sure to consider any potential risks or challenges that may arise during the development process and allocate additional time accordingly.
• 3. Set milestones to track your progress. Milestones can serve as checkpoints to assess how well you are adhering to the timeline and provide a sense of accomplishment as you move closer to your ultimate goal.
• 4. Communicate regularly with your development team or any external partners involved in the implementation process. Keeping everyone updated on the progress and addressing any potential roadblocks in a timely manner is crucial to ensure a smooth execution.
• Consider using project management tools or software that can help you create and visualize your timeline efficiently.
• Build some flexibility into your timeline to accommodate unexpected delays or changes in requirements.
• Regularly review and adjust your timeline as necessary to reflect any changes or new insights that may arise during the implementation process.

By creating a well-structured timeline, you can effectively manage the development process of your financial education and literacy app. Remember, effective project management is crucial in ensuring a successful and timely launch of your app, ultimately helping users improve their financial literacy and achieve their financial goals.

Developing a successful financial education and literacy app requires careful planning and strategic decision-making. By following these 9 steps, you can create a comprehensive business plan that aligns with your goals and sets you up for success.

First, it is important to identify your target market and conduct thorough market research to understand their needs and preferences. Next, analyze your competition to identify gaps in the market and define your unique selling proposition.

Additionally, determining the right pricing strategy and outlining your marketing and advertising efforts will help you attract and retain users. Developing accurate financial projections and establishing key partnerships or collaborations are crucial for long-term viability.

Lastly, creating a timeline for implementation will keep you on track and ensure a smooth launch. By following these steps, you can create a solid foundation for your financial education and literacy app and make a positive impact in helping users improve their financial well-being.

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Vanderbilt University chancellor: Why we want to build a graduate campus in West Palm Beach

The vanderbilt campus would be built on 7 acres of government-owned land formerly slated for a university of florida graduate campus..

Vanderbilt University wants to open a campus in downtown West Palm Beach that would feature a business school as large as its existing one in Nashville, plus a college for computer science and artificial intelligence, Vanderbilt Chancellor Daniel Diermeier told The Palm Beach Post.

"We have been thinking for a while about a potential second campus, and it became clear that South Florida, and West Palm Beach and Palm Beach, would be a great location," Diermeier said in an exclusive interview Wednesday.

The campus would be built on seven acres of government-owned land formerly slated for a University of Florida graduate campus.

Diermeier's comments followed his April 1 visit to Palm Beach County , where he met with several government officials to drum up support for the Vanderbilt campus in West Palm Beach.

During the evening of April 1, Diermeier attended a fundraiser at the Palm Beach home of billionaire Stephen Ross. Florida Gov. Ron DeSantis also attended the gathering, according to the governor's public schedule.

The Palm Beach event raised $100 million out of the $300 million sought by the university for the expanded campus, the sources said. Diermeier would not comment on the fundraising details.

But Diermeier was eager to talk about why Vanderbilt wants a campus in two of the nation's fastest-growing cities, Nashville and West Palm Beach.

University campus expected to capitalize on Wall Street South

A West Palm Beach campus would capitalize on Palm Beach County's growing reputation as Wall Street South and provide students jobs in finance companies. A Vanderbilt campus also would "turbocharge" the creation of new businesses established by students, creating an innovation industry, Diermeier said.

Diermeier lauded the sophistication of Palm Beach's residents, whose business and financial acumen, as well as their deep pockets, could invest in and guide companies created by graduates of the business and computer schools. Having a university of Vanderbilt's caliber is needed "to unlock the full potential of West Palm Beach and Palm Beach County," Diermeier said.

The Vanderbilt West Palm Beach campus would provide graduate degrees geared to the finance, data and technology industries and enroll roughly 1,000 students, he said.

The Vanderbilt campus is being pitched for two acres owned by the City of West Palm Beach and five adjacent acres owned by Palm Beach County. The properties are along South Tamarind Avenue, from Datura Street south to Fern Street, in a section of the city dubbed Government Hill.

The land is the same property that both the county and the city had planned to donate for free to UF for a graduate campus in business and artificial intelligence.

But the deal fell apart last year after efforts to secure an adjacent five acres from Palm Beach billionaire Jeff Greene failed. The Vanderbilt campus would not need the Greene land.

Diermeier said he was aware of the former UF campus plan, and he was approached by someone about the downtown land during a Vanderbilt football game.

Vanderbilt's top ranking and its strong alumni network

While not an Ivy League school, Vanderbilt is known as a “Southern Ivy” because of its selective admissions process and strong academic reputation.

Vanderbilt is ranked No. 18 among national universities, and its business school, the Owen School of Management, is No. 27 in the nation in a three-way tie with the University of Texas-Dallas and the University of Rochester, according to U.S. News & World Report.

Current enrollment at Vanderbilt's business school is 617 students, a university spokesman said. The business school has 97 faculty members, and the annual cost of attendance is about $103,000.

Vanderbilt boasts a $10 billion endowment and counts many wealthy alumni and business leaders among its supporters.

These supporters include Vanderbilt trustee Jon Winklereid, a Hobe Sound resident and chief executive of TPG Holdings/TPG Capital LP, an asset management firm with a market value of $16 billion.

There's also Cody Crowell, a Vanderbilt University graduate, a managing partner at Frisbie Group in Palm Beach and a key figure in the Vanderbilt deal. During a recent talk before a Palm Beach chamber meeting, Crowell was credited with coming up with the idea of bringing Vanderbilt to West Palm Beach.

Vanderbilt has more than 1,100 alumni in Palm Beach County and in the northern part of neighboring Broward County, according to the university.

The West Palm Beach campus plan, in the works for about a year, is being advanced by Ross'  Related Cos. , a global real estate developer, and the  Frisbie Group . Both companies are building offices, condominiums and apartments in  West Palm Beach.

In a March interview, Related Urban Chief Executive Ken Himmel said having a Vanderbilt University business school campus in West Palm Beach would transform the city into a major destination.

"Every single city we've worked in has been anchored by a great university," Himmel said.

How would Vanderbilt get control of the taxpayer-owned land?

Diermeier said Vanderbilt would only build a sizable West Palm Beach campus if it received support from the business community — and government officials. He said that Vanderbilt officials have not discussed receiving state money for the venture, "although we would welcome that."

Diermeier said he met with some but not all county commissioners on April 1. He said there was interest in the campus plan, which he said is still in the early stages. He added there were discussions about the government-owned land and how the university could "have access to it."

Diermeier said Vanderbilt did not ask for anything at this point. But he was vague when asked if Vanderbilt would be willing to pay for the seven acres of taxpayer-owned land.

Vanderbilt would only open a West Palm Beach campus "if the community wants us," Diermeier said. "One way to demonstrate that is by co-investing. We 100% need that … This is a marriage that has to work for us."

People familiar with the Vanderbilt campus plan say its backers want the city and county to donate the land for free. Private money raised for the venture would go toward the university's endowment, which generates income that finances the university's programs.

But not every business leader is on board with handing over taxpayer land, especially to a university with a $10 billion endowment.

More: Is University of Florida's grad school campus in West Palm Beach in peril?

Some business officials, who asked not to be named, said any effort to attract an out-of-state private university using public land should be done via a public request for proposals, not a behind-the-scenes deal with one institution.

Two county commission members said the meeting with Diermeier was introductory and didn't get into specifics.

"I’m very proud that a prestigious university like Vanderbilt is considering building a graduate school in Palm Beach County. This was really a just-get-to-know-me meeting," said Palm Beach County Mayor Maria Sachs.

"This was all very preliminary," Commissioner Gregg Weiss said. "It's getting to know what Vanderbilt is about. There is a real workforce need for the business school graduates that would be attending this school. The details still need to be worked out, but it is a step in the right direction."

Palm Beach County's uneven record on public land donations

Ambitious ventures involving free taxpayer land have a mixed record in Palm Beach County.

To lure California-based Scripps Research Institute to Jupiter in 2006, $580 million in state and county money went to Scripps to create its Florida campus.

In addition, 70 acres in public and private land was leased to Scripps after Scripps officials promised that a "biotech village" of companies and jobs would be built on the vacant Palm Beach Gardens property. The land is next to the Alton community on Donald Ross Road.

The land was to be conveyed to Scripps after a 15-year contract between the county and Scripps was up. While the county staff said Scripps met the contract requirement to create 545 jobs and operate in the county for 15 years to be eligible for the land transfer, the biotech village never materialized .

Nevertheless, in 2022 the 70-acre parcel was transferred to Scripps for $1, as per the agreement with the county. UF Health now controls the land as part of its acquisition of Scripps Florida.

Meanwhile, the UF graduate school in downtown West Palm Beach didn't go as planned for Florida taxpayers, either.

The 12-acre campus, first announced in 2021, was supposed to offer graduate-level programs in business, engineering and law with a focus on financial technology, or fintech, and cybersecurity.

More: Much-touted UF campus plan for downtown West Palm Beach dies, leaving huge disappointment

In 2022, the Florida Legislature awarded UF $100 million for the West Palm Beach campus. But the legislation contained a giant loophole.

If the West Palm Beach campus didn't happen, the $100 million could stay with UF to use as it sees fit elsewhere in the state in a location outside Palm Beach County.

The campus didn't happen, and UF kept the money anyway.

Soon after the UF deal showed signs of dying, West Palm Beach Mayor Keith James said talks were afoot to bring a top, private, out-of-state university to the downtown land.

More Vanderbilt meetings planned with public officials

Diermeier said he plans to return to Palm Beach County during the next month to meet with more county commission members about the Vanderbilt campus.

He said Vanderbilt is skilled at having good relationships with state and local officials in Tennessee, and he expressed confidence that county and city government leaders in Palm Beach County would feel comfortable working with the university, too.

He also believes the more people learn about Vanderbilt's plans for the West Palm Beach campus, the more they will be supportive.

In addition to a doubling of Vanderbilt's business school size, the West Palm Beach campus also would feature degrees in the university's newest college, the College of Connected Computing.

This just-created interdisciplinary college would feature computer science, AI, data science and related fields. It also would collaborate with all of Vanderbilt’s schools and colleges.

Diermeier likened the potential effect of a Vanderbilt West Palm Beach campus to the effect that Stanford University had on Silicon Valley — and the resulting explosion of innovative technology companies that emanated from there.

"The impact that research universities can have on a community is very significant," Driemeier said.

Before becoming chancellor at Vanderbilt, Diermeier formerly was an assistant professor at the Stanford Graduate School of Business, then held key leadership positions at Northwestern University and the University of Chicago.

Staff writer Mike Diamond contributed to this report.

Alexandra Clough is a business writer and columnist at the  Palm Beach Post . You can reach her at  [email protected] . Twitter:  @acloughpbp .  Help support our journalism. Subscribe today.

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Onboarding New Employees — Without Overwhelming Them

• Julia Phelan

Give people the space and time they need to thrive in their new job.

A great onboarding experience can keep new hires engaged and committed, and increase their learning and preparedness for their new role. In trying to ensure new employees feel supported and properly prepared, some organizations flood new hires with far too much information. Even if managers have the best intentions, bombarding new hires with tasks  — such as asking them to read every single page of the employee manual or requiring them to get set-up on Slack, email, Box, and all the other platforms all at once — will backfire. Three strategies can help organizations mitigate this overload and ensure employees have the space, time, and mental resources available to learn and thrive in their new job.

We know that effectively onboarding new employees has huge value. A good onboarding process — with clear information on job requirements, organizational norms, and performance expectations — not only enhances employee productivity but helps increase loyalty and engagement, and decrease s turnover .

• JP Julia Phelan , Ph.D. is a learning design consultant and expert in applying learning science principles to create effective learning experiences. She works with organizations to help build a strong workplace learning culture by improving training design, implementation, and outcomes. She is the co-founder of To Eleven , and a former UCLA education research scientist. Connect with her on LinkedIn .

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• ESFA Update: 3 April 2024
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ESFA Update further education: 3 April 2024

Published 3 April 2024

Applies to England

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This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. To view this licence, visit nationalarchives.gov.uk/doc/open-government-licence/version/3 or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: [email protected] .

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This publication is available at https://www.gov.uk/government/publications/esfa-update-3-april-2024/esfa-update-further-education-3-april-2024

Information: time off timetable for early career teachers and mentors who participated in the national roll-out of the early career framework – updated conditions of grant

The Education Skills and Funding Agency ( ESFA ) has published updated  funding for time off timetable for early career teachers ( ECT ) and mentors who participated in the national roll-out of the early career framework ( ECF ) reforms  conditions of grant. 

Allocation payments for 2024 will be made to local authorities for maintained schools and directly to academies from the end of the academic year 2023 to 2024. 

If you don’t have a training provider or have any queries, please email  [email protected] .

Information: backfill payments for time off timetable for ECF mentor training – updated conditions of grant for 2023 to 2024

ESFA has published updated  backfill payments for time off timetable for ECF mentor training (national roll out)  conditions of grant for academic year 2023 to 2024.

If you don’t have a training provider or have any queries, email  [email protected] .

Information: adult skills fund – funding rates and formula guidance 2024 to 2025 (version 1)

The government’s response to the  Skills for jobs consultation  confirmed that ESFA funded Adult Skills Fund ( ASF ) will replace ESFA funded adult education budget ( AEB ).

In  January 2023   ESFA announced new ASF funding rates for starts from Thursday 1 August 2024.

We have now published version 1 of the  ASF funding rates and formula for 2024 to 2025 . This applies to all providers of education and training who receive ASF from ESFA .

In this version we describe:

• the new funding rates
• how we calculate the funding you earn

If you have any queries after reading our guidance, please  contact us  marking your query for the attention of the 19+ calculations group.

Information: Teacher Mentoring Programme

The Department for Education ( DfE ) is delighted to announce that applications for the third cohort of the Teacher Mentoring Programme ( TMP ) in further education ( FE ) are now open. 

The cohort training begins on Monday 6 May 2024 and will run until Friday 19 July 2024. Delivered by Cognition Learning Group, eligible FE providers can apply for an optional grant of up to £5,000 per participating mentor. You can enrol up to 5 mentors for a total grant amount of £25,000.  

This grant may be used as remission funding to allow both new and advanced mentors and ECT mentees to participate in mentoring activities.  

Visit the  TMP website  to find out more about the programme and  express your interest . Applicants who have already expressed an interest can now  complete the main application form . 

If you have any questions, please email  [email protected] .

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MoviePass and Mastercard have signed a multi-year deal on a discount subscription plan for seeing movies in theaters

• MoviePass has partnered with Mastercard to offer cardholders a 50% discount on the first two months of a Standard or Premium subscription.
• The deal is part of Mastercard's enhancement of its cardholder benefits in health & wellness, travel, and lifestyle.
• MoviePass ran a profit for the first time ever in 2023.

MoviePass has partnered with Mastercard in the app's efforts to get more people to the movies.

The movie-theater-subscription service that provides members with monthly credits to see any movie at any theater has locked a deal with the credit card giant to become the newest benefit for its cardholders.

Eligible Mastercard holders will receive a 50% discount off the first two months of a Standard or Premium MoviePass subscription when signing up with their card.

Related stories

The MoviePass Standard plan costs $20 a month (for 72 credits), and Premium costs $30 a month (for 113 credits). Plans cost $10 more in New York City and Southern California (and give 140 credits for Standard and 200 credits for Premium).

"Mastercard is a champion of the movie industry, and the ultimate partner in delivering rich, interactive experiences that allow movie fans to immerse themselves in the world of film," MoviePass CEO and cofounder Stacy Spikes told Business Insider in a statement. "Our goal with this initiative is to encourage greater movie fandom through activities that could include film promotions, the development of branded content, or in-person activations. At the same time, we are proud supporters of independent theaters and want to develop campaigns that will help them grow and thrive."

The multi-year deal with Mastercard is part of the card's enhancement of "health & wellness, travel, and lifestyle" for its cardholders. Along with MoviePass, there are also new card benefits for Booking.com, Lyft, and ResortPass.

"From savvy shoppers to ambitious entrepreneurs, Mastercard provides a full complement of valuable benefits to help cardholders simplify their daily routines, fuel their passions, and enhance their lifestyles," Seema Chibber, executive vice president of North America Product and Engineering at Mastercard, said in a statement . 

MoviePass became a pop-culture sensation in the summer of 2017 when it dropped its monthly price to $10 a month to see a movie a day. It led to millions of subscribers but a loss of hundreds of millions of dollars under the leadership of former HMNY CEO Ted Farnsworth and then-MoviePass-CEO Mitch Lowe (both of whom are awaiting trial on charges of securities fraud ).

Spikes, who was fired from his company in 2018, bought back MoviePass in 2021 after the startup went bankrupt in 2020 .

Since then, MoviePass has surpassed 1 million movies seen in theaters through the app, according to the company . MoviePass said its new credits model has resulted in subscribers saving 35% on the cost of going to the movies (versus paying the retail price at the theater) since the beta launch, and has increased midweek attendance at movie theaters by 50% among its subscribers.

The company ran a profit for the first time in its history in 2023, Spikes revealed to BI in February .

Business Insider's award-winning reporting on MoviePass is the basis of the upcoming HBO documentary "MoviePass, MovieCrash," which had its world premiere at the 2024 SXSW Film Festival and will be airing in late May.

Watch: Marketing leaders from TikTok, Roku, Mastercard and more tell Insider how consumer behavior has changed across industries

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