tips for writing a personal statement for business

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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How to Write a Personal Statement (with Tips and Examples)

Hannah Yang

Table of Contents

What is a personal statement, 6 tips on how to write a personal statement, personal statement examples (for college and university), faqs about writing personal statements, conclusion on how to write a personal statement.

How do you tell someone who you are in just a few hundred words?

It’s certainly no easy task, but it’s one almost every college applicant must do. The personal statement is a crucial part of any college or university application.

So, how do you write a compelling personal statement?

In this article, we’ll give you all the tools, tips, and examples you need to write an effective personal statement.

A personal statement is a short essay that reveals something important about who you are. It can talk about your background, your interests, your values, your goals in life, or all of the above.

Personal statements are required by many college admission offices and scholarship selection committees. They’re a key part of your application, alongside your academic transcript, standardized test scores, and extracurricular activities.

The reason application committees ask you to write a personal statement is so they can get to know who you are. 

Some personal statements have specific prompts, such as “Discuss a period of personal growth in your life” or “Tell us about a challenge or failure you’ve faced.” Others are more open-ended with prompts that essentially boil down to “Tell us about yourself.”

No matter what the prompt is, your goal is the same: to make yourself stand out to the selection committee as a strong candidate for their program.

Here are some things a personal statement can be:

It can be funny. If you have a great sense of humor, your personal statement is a great place to let that shine.  

It can be vulnerable. Don’t be afraid to open up about hardships in your life or failures you’ve experienced. Showing vulnerability can make you sound more like a real person rather than just a collection of application materials.  

It can be creative. Candidates have got into top schools with personal statements that take the form of “a day in the life” descriptions, third-person short stories, and even cooking recipes.

Now we’ve talked about what a personal statement is, let’s quickly look at what a personal statement isn’t:

It isn’t a formal academic paper. You should write the personal statement in your natural voice, using first-person pronouns like “I” and “me,” not in the formal, objective language you would use to write an academic paper.

It isn’t a five-paragraph essay. You should use as many paragraphs as you need to tell your story instead of sticking to the essay structure you learned in school.

It isn’t a resumé. You should try to describe yourself by telling a clear and cohesive story rather than providing a jumbled list of all of your accomplishments and ambitions.

Here are our top six tips for writing a strong personal statement.

Tip 1: Do Some Serious Self-Reflection

The hardest part of writing a personal statement isn’t the actual process of writing it.

Before you start typing, you have to figure out what to write about. And that means taking some time to reflect on who you are and what’s important in your life.

Here are some useful questions you can use to start your self-reflection. You can either answer these on your own by writing down your answers, or you can ask a trusted friend to listen as you talk about them together.

What were the key moments that shaped your life? (e.g. an important friendship, a travel experience, an illness or injury)

What are you proud of? (e.g. you’re a good listener, you always keep your promises, you’re a talented musician)

How do you choose to spend your time? (e.g. reading, practicing soccer, spending time with your friends)

What inspires you? (e.g. your grandmother, a celebrity, your favorite song)

Doing this self-reflection is crucial for figuring out the perfect topics and anecdotes you can use to describe who you are.

Tip 2: Try to Avoid Cliché Topics

College application committees read thousands of personal statements a year. That means there are some personal statement topics they see over and over again.

Here are a few examples of common personal statement topics that have become cliché:

Winning a tournament or sports game

Volunteering in a foreign country

Moving to a new home

Becoming an older sibling

Being an immigrant or having immigrant parents

If you want to make a strong impression in the application process, you need to make your personal statement stand out from the crowd.

But if your chosen personal statement topic falls into one of these categories, that doesn’t necessarily mean you shouldn’t use it. Just make sure to put a unique spin on it so it still delivers something the committee hasn’t seen before.

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Tip 3: Show, Don’t Tell

One common mistake you might make in your personal statement is to simply tell the reader what you want them to know about you, such as by stating “I have a fear of public speaking” or “I love to cook.”

Instead of simply stating these facts, you should show the committee what you’re talking about through a story or scene, which will make your essay much more immersive and memorable.

For example, let’s say you want the committee to know you overcame your fear of public speaking. Instead of writing “I overcame my fear of public speaking,” show them what it was like to be onstage in front of a microphone. Did your palms get clammy? Did you feel light-headed? Did you forget your words?

Or let’s say you want the committee to know you love to cook. Instead of writing “I love to cook,” show them why you love to cook. What’s your favorite dish to cook? What does the air smell like when you’re cooking it? What kitchen appliances do you use to make it?

Tip 4: Connect the Story to Why You’re Applying

Don’t forget that the purpose of your personal statement isn’t simply to tell the admissions committee who you are. That’s an important part of it, of course, but your ultimate goal is to convince them to choose you as a candidate.

That means it’s important to tie your personal story to your reasons for applying to this specific school or scholarship. Finish your essay with a strong thesis.

For example, if your story is about overcoming your fear of public speaking, you might connect that story to your ambition of becoming a politician. You can then tie that to your application by saying, “I want to apply to this school because of its fantastic politics program, which will give me a perfect opportunity to use my voice.”

Tip 5: Write in Your Own Voice

The personal statement isn’t supposed to be written in a formal tone. That’s why they’re called “personal” statements because you have to shape it to fit your own voice and style.

Don’t use complicated or overwrought language. You don’t need to fill your essay with semicolons and big words, unless that’s how you sound in real life.

One way to write in your own voice is by speaking your personal statement out loud. If it doesn’t feel natural, it may need changing. 

Tip 6: Edit, Edit, Edit!

It’s important to revise your personal statement multiple times in order to make sure it’s as close to perfect as possible.

A single typo won’t kill your application, but if your personal statement contains multiple spelling errors or egregious grammar mistakes, you won’t be putting your best foot forward.

ProWritingAid can help you make sure your personal statement is as clean as possible. In addition to catching your grammar errors, typos, and punctuation mistakes, it will also help you improve weaknesses in your writing, such as passive voice, unnecessary repetition, and more.

Let’s look at some of the best personal statements that have worked for successful candidates in the real world. 

Harvard Personal Statement Example

Love. For a word describing such a powerful emotion, it is always in the air. The word “love” has become so pervasive in everyday conversation that it hardly retains its roots in blazing passion and deep adoration. In fact, the word is thrown about so much that it becomes difficult to believe society isn’t just one huge, smitten party, with everyone holding hands and singing “Kumbaya.” In films, it’s the teenage boy’s grudging response to a doting mother. At school, it’s a habitual farewell between friends. But in my Chinese home, it’s never uttered. Watching my grandmother lie unconscious on the hospital bed, waiting for her body to shut down, was excruciatingly painful. Her final quavering breaths formed a discordant rhythm with the steady beep of hospital equipment and the unsympathetic tapping hands of the clock. That evening, I whispered—into unhearing ears—the first, and only, “I love you” I ever said to her, my rankling guilt haunting me relentlessly for weeks after her passing. My warm confession seemed anticlimactic, met with only the coldness of my surroundings—the blank room, impassive doctors, and empty silence. I struggled to understand why the “love” that so easily rolled off my tongue when bantering with friends dissipated from my vocabulary when I spoke to my family. Do Chinese people simply love less than Americans do?

This is an excerpt from a personal statement that got the applicant admitted to Harvard University. The applicant discusses her background as a Chinese-American by musing on the word “love” and what that means within her family.

The writer uses vulnerable details about her relationship with her grandmother to give the reader an understanding of where she comes from and how her family has shaped her.  

You can read the full personal statement on the Harvard Crimson website.

Tufts Personal Statement Example

My first dream job was to be a pickle truck driver. I saw it in my favorite book, Richard Scarry’s “Cars and Trucks and Things That Go,” and for some reason, I was absolutely obsessed with the idea of driving a giant pickle. Much to the discontent of my younger sister, I insisted that my parents read us that book as many nights as possible so we could find goldbug, a small little golden bug, on every page. I would imagine the wonderful life I would have: being a pig driving a giant pickle truck across the country, chasing and finding goldbug. I then moved on to wanting to be a Lego Master. Then an architect. Then a surgeon. Then I discovered a real goldbug: gold nanoparticles that can reprogram macrophages to assist in killing tumors, produce clear images of them without sacrificing the subject, and heat them to obliteration. Suddenly the destination of my pickle was clear. I quickly became enveloped by the world of nanomedicine; I scoured articles about liposomes, polymeric micelles, dendrimers, targeting ligands, and self-assembling nanoparticles, all conquering cancer in some exotic way. Completely absorbed, I set out to find a mentor to dive even deeper into these topics. After several rejections, I was immensely grateful to receive an invitation to work alongside Dr. Sangeeta Ray at Johns Hopkins.

This is the beginning of a personal statement by Renner Kwittken, who was admitted into Tufts University as a pre-medical student.

Renner uses a humorous anecdote about being a pickle truck driver to describe his love for nanomedicine and how he got involved in his field. You can feel his passion for medicine throughout his personal statement.

You can find Renner’s full essay on the Tufts Admissions page.

Law School Personal Statement Essay Example

For most people, the slap on the face that turns their life around is figurative. Mine was literal. Actually, it was a punch delivered by a drill sergeant at Fort Dix, New Jersey, while I was in basic training. That day’s activity, just a few weeks into the program, included instruction in “low-crawling,” a sensible method of moving from one place to another on a battlefield. I felt rather clever for having discovered that, by looking right rather than down, I eliminated my helmet’s unfortunate tendency to dig into the ground and slow my progress. I could thus advance more easily, but I also exposed my unprotected face to hostile fire. Drill sergeants are typically very good at detecting this type of laziness, and mine was an excellent drill sergeant. So, after his repeated suggestions that I correct my performance went unheeded, he drove home his point with a fist to my face. We were both stunned. This was, after all, the New Army, and striking a trainee was a career-ending move for a drill sergeant, as we were both aware. I could have reported him; arguably, I should have. I didn’t. It didn’t seem right for this good sergeant, who had not slept for almost four days, to lose his career for losing his temper with my laziness. Choosing not to report him was the first decision I remember making that made me proud.

These are the first three paragraphs of an anonymous personal statement by a Wheaton College graduate, who used this personal statement to get into a top-25 law school.

This statement describes a time the applicant faced a challenging decision while in the army. He ended up making a decision he was proud of, and as a result, the personal statement gives us a sense of his character.

You can find the full essay on the Wheaton Academics website.

Here are some common questions about how to write a personal statement.

How Long Should a Personal Statement Be?

The length of your personal statement depends on the specific program you’re applying to. The application guidelines usually specify a maximum word count or an ideal word count.  

Most personal statements are between 500–800 words. That’s a good general range to aim for if you don’t have more specific guidelines.  

Should Personal Statements Be Different for Scholarships?

Many scholarship applications will ask for personal statements with similar prompts to those of college applications.

However, the purpose of a personal statement you’d write for a scholarship application is different from the purpose of one you’d write for a college application.

For a scholarship application, your goal is to showcase why you deserve the scholarship. To do that, you need to understand the mission of the organization offering that scholarship.

For example, some scholarships are meant to help first-generation college students get their degree, while others are meant to help women break into STEM.

Consider the following questions:

Why is this organization offering scholarships?

What would their ideal scholarship candidate look like?

How do your experiences and goals overlap with those of their ideal scholarship candidate?

You can use the same personal anecdotes you’d use for any other personal statement, but you’ll have a better chance of winning the scholarship if you tailor your essay to match their specific mission.

How to Start a Personal Statement

You should start your personal statement with a “hook” that pulls the reader in. The sooner you catch the reader’s attention, the more likely they’ll want to read the entire essay.

Here are some examples of hooks you can use:

A story (e.g. When the spotlight hit my face, I tried to remind myself to breathe. )

A setting description (e.g. My bedroom floor is covered with dirty laundry, candy wrappers, and crumpled sheet music. )

A funny anecdote (e.g. When I was a little kid, my friends nicknamed me Mowgli because of my haircut. )

A surprising fact (e.g. I've lived in 37 countries .)

There you have it—our complete guide to writing a personal statement that will make you stand out to the application committee.

Here’s a quick recap: 

A personal statement is a short essay that shows an application committee who you are

Start with a strong hook that pulls the reader in

Tell a story to engage the reader 

Write in your own voice, not in a formal tone

Good luck, and happy writing!

Hannah is a speculative fiction writer who loves all things strange and surreal. She holds a BA from Yale University and lives in Colorado. When she’s not busy writing, you can find her painting watercolors, playing her ukulele, or hiking in the Rockies. Follow her work on hannahyang.com or on Twitter at @hannahxyang.

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Writing a Business Personal Statement: 7 Steps to a Stand-Out Application for Your Students

James is senior content marketing manager at BridgeU. He writes and directs content for BridgeU's university partners and our community of international schools

• Answer the fundamental question of a business personal statement
• Sell their suitability in their business personal statement
• Identify relevant experiences to include in the business personal statement
• Identify the areas of business that most interest them
• Think about what they want to learn next
• Come up with a compelling structure for the business personal statement
• Create the business personal statement

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Business subjects are some of the most popular around the world, meaning competition is stiff! Help your students secure top spots with these 7 steps for writing business personal statements.

The business personal statement is probably something you’ve contended with a lot as a university counsellor. After all, business and its related subjects are some of the most  popular degree subjects  and  majors  in the world!

But writing a personal statement for business can be tricky. It’s a subject that requires a diverse blend of skills. Students need to be mathematical, analytical and logical, but also have entrepreneurial spirit and creative flair. Strong leadership and communication skills are often at play, too, particularly for degrees focused on management.

So how can you ensure students’ personal statements hit all these criteria, capture who they are  and  make them stand out from an ever-growing crowd of applicants? All while keeping to the personal statement’s notoriously tight limit of just 4000 characters?

Don’t worry, we’ve got you covered. We’ve created a clear 7-step process for writing a business personal statement. By the end, students will have a memorable, impactful and totally personalised essay!

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Step 1: Answer the fundamental question of a business personal statement

The first step is perhaps the most important: interrogating  why  they want to study business.

The strongest personal statements showcase a well-rounded interest in business. Therefore, it’s a good idea to suggest that your students jot down some motivations in each of these categories:

• Intellectual
• Professional

Another helpful technique is thinking about how they chose which universities and courses to apply to. Different countries and even universities structure business degrees differently, and have different focuses, specialisations, approaches… So what factors did your students use to narrow down their options? What do their top courses have in common – and why?

These questions can uncover the nuances of what they’re looking for in the degree, and what they’re hoping to get out of it. And that makes a compelling business personal statement!

We want… a personal insight into the applicant, something that goes over and above their academic achievements and includes their motivations, their ambitions, how they chose their university course, what they feel they could contribute to our community, and what it is they seek from their university experience.” Dr Trevor Bolton:  Pro Vice Chancellor & Dean Of International Business School, Anglia Ruskin University

Step 2: Sell their suitability in their business personal statement

Once they’ve drafted ideas about  why  they want to study business, encourage your students to think about why they  should .

Here, too, you can add structure to their ideas using handy categories.

1. Their personality and characteristics

Students should keep in mind that a business personal statement – like any other – needs to reflect who they are.

What is it about their personality that’s well-suited to studying business? How does this match their career goals? Which characteristics set them up for success at university?

2. Their skills and interests

Universities want to see a curiosity that takes students beyond the curriculum, and the relevant skills that their curiosity has developed. 

Are they maths wizards? Do they have an eye for investment? Have they helped their parents file their taxes? Do they have an in-depth knowledge of a particular economic paradigm?

Some other topics and areas to include:

• Recent news stories that have caught their attention
• Business-related blogs or publications they follow
• Related podcasts they listen to
• Lectures they’ve attended
• Public figures who inspire them

Step 3: Identify relevant experiences to include in the business personal statement

As business is a vocational pathway with infinite real-world applications, universities want to see that students have engaged with ideas and practices outside the classroom, and that their passion has driven real action.

So here are some things to consider:

• Work experiences/placements
• Extracurricular activities
• Extended projects
• Summer school  or other courses
• A passion project they’ve pursued outside school (e.g. an online homemade candle shop, a business blog)

For some extra inspiration, check out this video of Melissa talking at one of our student events about choosing experiences for her business personal statement!

Above all, students need to think deeply about each experience. They shouldn’t just write  what  they did. Instead, have them think about why they decided to do it, and what they learned. Again, this will offer a better indication of who they are, and show that they’re insightful, interested and introspective.

And to give their business personal statement that extra pzazz, see if students can link some of their experiences to current affairs or real-life examples in the business world!

Choosing experiences and skills for a business personal statement

We know that your students probably have a veritable cornucopia of experiences and skills to draw from. To help you narrow them down to that 4000 character limit, here are some of the qualities that admissions tutors look for in business personal statements.

• Enthusiasm and curiosity for the subject
• Initiative and innovation
• Individuality and personality
• Independent learning
• Problem-solving
• Setting and hitting goals
• Communication
• Quantitative skills
• Essay-writing skills
• Entrepreneurship
• A global mindset

[In business applicants, we look for] the abilities to think and work independently, follow complex lines of reasoning, demonstrate logical thought processes, solve problems and communicate accurately and succinctly” Will Breare-Hall:  Student recruitment and study abroad manager

Choosing Experiences for a Business Personal Statement

Step 4: identify the areas of business that most interest them.

For such a competitive and broad subject, simply being passionate is not enough to stand out. Students need to show a thoughtful, individual and developed interest.

Have students write down the topics, classes, projects or sources that have really captivated them in the course of their studies. It doesn’t have to be in a dedicated business class – universities know lots of students don’t have the chance to study business before university!

But they’ve likely encountered economic arguments in history or politics, or practical applications of maths techniques, or theories of occupational psychology… There are all kinds of areas that could have sparked students’ interest in business.

You don’t need to take our word for it! In one of our previous webinars, Rebecca Hill from the University of Exeter spoke about what the subjects she and her fellow admissions tutors look for in business applicants…

Here, too though, it’s absolutely imperative that students go beyond the classroom. Students should also pick out recent news stories, ideas they’ve found in their independent reading and research or case studies that fascinate them.

You can also tell your students not to shy away from being a little bit controversial… Do they have any strong opinions on recent events or issues – like why a well-known company collapsed, why a particular brand came back into the mainstream after decades, or why a real CEO is so fantastic (or terrible!)? If they can back up their thoughts, this can make a really memorable and impactful business personal statement.

The Subjects Aspiring Business Students Should Study

Step 5: think about what they want to learn next.

Universities don’t just want to understand students’ existing interest in business. They’re keen to hear how students plan to keep that motivation up throughout their studies.

A business personal statement should show universities how they will develop the knowledge, skills and curiosities that students are bringing to the table.

And while self-confidence and selling themselves is crucial, a little humility never goes amiss! Students aren’t yet masters of business, and acknowledging that there are areas they don’t know all about indicates their thirst for knowledge and determination to grow.

Top tip: Have students look at the modules offered on their favourite business degree programmes, and/or at the specialisations of the professors in the department. These could be the perfect inspiration or springboard for topics they’d like to pursue!

Step 6: Come up with a compelling structure for the business personal statement

Now that your students have all of the ingredients for a stellar personal statement, it’s time to help them put it all together!

The most important tip is to ensure that each personal statement tells a coherent story.

If your students feel overwhelmed, they can’t go wrong with a great personal statement template – at least as a jumping-off point.

Related resource:  Personal statement template

Step 7: Create the business personal statement

After the sixth step, your students will have to go away and independently write a first draft – but they’re not on their own from here on out! They’ll need to share it with you for feedback and proofreading.

Of course, having lots of different drafts zipping back and forth can get confusing and chaotic. It’s a good idea to use a  free platform like BridgeU , where you can make edits and suggestions in one single document that students can see and respond to from their own accounts.

It also makes writing references and recommendations so much simpler, as you and your colleagues can draft your comments in line with students’ statements and see their experiences and transcripts with the click of a button.

Learn more by booking your free BridgeU demo below.

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Personal Statement for Business School: 6 Tips for Writing a Stand-Out Essay

September 16, 2016

The Personal Statement for Business School: 6 Tips for Writing a Stand-Out Essay

The personal statement for business school is the most important part of your application. By the time you are applying, you probably cannot significantly alter your GPA or GMAT/GRE score. Thus, if your numbers make you a “borderline candidate” – someone who could be admitted but could just as easily be rejected – your personal statement for business school is your greatest opportunity to swing the decision in your favor. In this case, you should also make sure to pay close attention to the MBA application timeline - apply in the first two rounds. As one Director of Admissions put it: “If someone with your numbers has a possibility of being admitted to a particular school, but not everyone with your numbers is admitted to that school, the major deciding factor is the personal statement.”

On the other hand, even if you seem like a shoo-in – you have, for example, a perfect GPA and a 750 on the GMAT – a weak personal statement for business school is damning . Indeed, nothing looks worse than a candidate with perfect numbers and no personality – or, worse, who exhibits a lack of effort on their application.

In short, your personal statement for business school is what makes you a person, rather than simply a set of numbers and achievements. It is your chance to introduce yourself to the admissions officers, and one of the only opportunities you will have to make an admissions officer like you , rather than simply liking your achievements.

Like most written assignments, the personal statement for business school is more of an art than a science. Although there are no formulas for success, your chances of acceptance improve greatly if you are willing to put in the time and effort necessary to produce a masterful essay. This is no small task – it will involve dozens of revisions and hours of re-writing and re-organizing. However, by committing yourself to producing an essay that far exceeds adequacy, you can help swing the admissions fortunes in your favor.

6 Key Tips for Writing the Best Personal Statement for Business school

1. Tell YOUR story.

Everyone has their own story to tell. You may have the same test scores or GPA or even work experience as the application sitting on top of yours in the admissions office. But not everyone has your individual stories. Tell them in a way that nobody else can replicate.

In addition to that point, your essay needs to be about you . Admissions officers from nearly every elite business school – Wharton, Harvard, and Stanford, to name a few – lament the number of essays written about a candidate’s parents and grandparents. Those relationships obviously affect your life, but writing about these individuals in an essay does not help a reader understand who you are as individual.

2. Your essay should coherently tie together the other parts of your application.

Most people enjoy participating in activities outside of only school and work. Maybe you play the harmonica in a folk band, maybe you were a track star in college. Maybe you do both. Whatever experiences and background you bring to your application, the personal statement for business school is your chance to tie them together in a meaningful way.

That being said, they should come together in a coherent manner as well. Don’t try to explain every experience you have ever had. Choose the ones that will be most relevant to business, to business schools, and to the person sitting in the admissions office reading your essay. There should be a cohesive narrative that ties together everything you have ever done.

3. Your essay needs to stand out.

Your essay needs to stand out. Applications are read on a comparative basis, which means that your personal statement for business school is read next to thousands of others. That is a lot of essays for an admissions officer to remember, so you need to make yours count.

This can be done in many ways. For example, by demonstrating your unique perspective or background, discussing a particularly interesting or unusual passion, or discussing any other experiences and characteristics that would be considered rare or special among your co-applicants. Remember: your excellence is not evaluated in a vacuum; you must show in your personal statement for business school that you are not only excellent, but you are better in some way(s) than your peers.

4. An admissions reader should be able to sum up your personal statement (and the rest of your application) using the same phrase you would use for yourself.

When you pick up your personal statement for business school , think to yourself: “If I were reading this application, how would I describe myself in 10 words or less?” If you can’t come up with a memorable and compelling answer in a few seconds, go back to the drawing board.

Most admissions officers remember essays that have a very clear persona about them. Think of your personal statement for business school as very similar to a business’s “30-second elevator speech”. Perhaps you are the “entrepreneur who launched her first company at age 10,” the “fitness expert,” the “orthodox rabbi,” or the “professional musician.” Remember: every admissions officer will look over hundreds of applications. If your pages aren’t readily distinguishable from the other 14,985 pages an admissions officer must read through, you simply cannot expect that an admissions officer will remember much about you, much less advocate that you be admitted.

5. Show your motivations for pursuing an MBA.

This tip might sound obvious, but many people neglect to address it in their personal statement for business school. One of the key questions that admissions officers ask as they are evaluating applications is: “Why does this applicant want to pursue an MBA...at our school?”

If the answer you suggest in your application is that you want an MBA in order to get a pay raise at your current job, then a school might be less inclined to admit you. Top MBA programs are looking for people who will leave their schools to become change-makers and leaders in the business world. Even if you are applying to business school as a more experienced applicant, you need to have a compelling answer for "Why an MBA now?"

Maybe you have been working your way up the ladder at an investment bank for the past few years, and you want an MBA so that you can take your managerial skills to the startup world. That example tells a more compelling story than “I want a better job.”

6. Show that you have the personal and professional qualifications to achieve your goals (which means you need to have goals!)

Your past work experiences and qualifications should in some way inform what your future goals are. To take the last example, if you have strong experience in managing a team, but would like to switch to the startup or nonprofit or other fields, you need to show - through your personal statement for business school - that an MBA is imperative to achieving your goals. These goals should be explicitly outlined in your essay.

MBA programs are looking for qualified, experienced, and motivated candidates. Your application - particularly the essay - is your only chance to display how you fit the bill. While your test scores and GPA may qualify you academically for certain schools, the personal statement for business school is where you have to opportunity to stand out.

Make it personal. Make it coherent. Make it goal-oriented. And you just might make it into your dream school.

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Top tips for writing your personal statement!

Putting together a personal statement can be tricky! Every year, we speak to lots of applicants about what we expect and what we are looking for in the finished piece – it’s something we get asked about a lot!

‘What should I talk about in my personal statement?’

‘How can I make my personal statement stand out?’

‘How long should my personal statement be?’

Fear not! The personal statement section on your application is broken down into 4 clear questions so you can write responsive answers, that offer us insight into the key attributes we look for! That being said, we do have our own tips and guidelines that we like to share, so read on for our full insight!

Why does Imperial College Business School ask for a personal statement?

Quite simply, we ask for a personal statement because we want to know about you. All aspects of your application are important, but many areas tend to be factual and to the point. The personal statement is your opportunity to expand and tell us more about who you are, and what your motivations are for applying to Imperial. Our programmes are hugely competitive, so we often rely on the personal statement to help us understand your profile and fill in any missing pieces from our assessment.

What questions are included in the personal statement section of my application? 

You will be required to complete 4 mandatory questions, which cover your motivation to study and contribution to the cohort, with an additional information section which offers you a chance to detail anything else you haven't mentioned as part of the application. The 4 questions are as follows:

Please share your motivation for undertaking the programme? Treat this as a priority. Ideally, your CV and academic history should have already given us a good idea of your achievements to date, so be sure to tell us why you are pursuing postgraduate study and why you have chosen your programme of interest. You should be able to link your past experiences to your suitability for the programme and expand on anything else that is relevant.

What is your proudest non-academic achievement? This could be professional, personal, or extra-curricular, but we want to know about your proudest non-academic achievement to date, and how it has helped shape you into the person you are today. We love to hear about all the interesting things that applicants have done and achieved, and this is a great way to differentiate yourself from other candidates.

What would you contribute to the cohort and the Imperial community? This question is your opportunity to show us how you will enhance the college experience of those around you and how you will make the most of your time at the Business School. Think about how you will make the campus community a better place, whether this be through participation in extracurricular activities or interactions with staff and students across campus. 

How would you use your degree to make a positive impact? We want to know how the programme will benefit you, both during your studies and in the future. Perhaps, you could use this section to tell us about how your programme fits into your long-term goals, or any long-term objectives you have relating to your chosen area of study.

Additional Information Use this section to include any additional information you want to tell the Admissions Committee. 

Is there anything I should not write about in my personal statement?

Try not to get too caught up with university rankings or facts about the Business School – we want to hear about you, not us! It’s good to talk about the programme content but avoid simply relaying this information back to us. Focus instead on what interests you the most and how you plan to build on past study.

Don’t waffle - keep it concise! You have 1500 characters per section (including spaces!) so make sure your answers are clear and succinct.

Check, check, and check again! It’s the golden rule; make sure your personal statement is free from any spelling or grammatical errors. Copying and pasting from any other personal statements you have written, such as one to another institution, is a risky game – don’t reference another university and be sure to use the correct programme title!

Hopefully, we have given you some good guidance on what is expected from the personal statement and we wish you the best of luck if you are submitting an application, and we look forward to reading your personal statement soon!

Listen to our podcast Inside IB to learn more about creating a stand-out application

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Writing the Personal Statement

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The personal statement, your opportunity to sell yourself in the application process, generally falls into one of two categories:

1. The general, comprehensive personal statement:

This allows you maximum freedom in terms of what you write and is the type of statement often prepared for standard medical or law school application forms.

2. The response to very specific questions:

Often, business and graduate school applications ask specific questions, and your statement should respond specifically to the question being asked. Some business school applications favor multiple essays, typically asking for responses to three or more questions.

Questions to ask yourself before you write:

• What's special, unique, distinctive, and/or impressive about you or your life story?
• What details of your life (personal or family problems, history, people or events that have shaped you or influenced your goals) might help the committee better understand you or help set you apart from other applicants?
• When did you become interested in this field and what have you learned about it (and about yourself) that has further stimulated your interest and reinforced your conviction that you are well suited to this field? What insights have you gained?
• How have you learned about this field—through classes, readings, seminars, work or other experiences, or conversations with people already in the field?
• If you have worked a lot during your college years, what have you learned (leadership or managerial skills, for example), and how has that work contributed to your growth?
• What are your career goals?
• Are there any gaps or discrepancies in your academic record that you should explain (great grades but mediocre LSAT or GRE scores, for example, or a distinct upward pattern to your GPA if it was only average in the beginning)?
• Have you had to overcome any unusual obstacles or hardships (for example, economic, familial, or physical) in your life?
• What personal characteristics (for example, integrity, compassion, and/or persistence) do you possess that would improve your prospects for success in the field or profession? Is there a way to demonstrate or document that you have these characteristics?
• What skills (for example, leadership, communicative, analytical) do you possess?
• Why might you be a stronger candidate for graduate school—and more successful and effective in the profession or field than other applicants?
• What are the most compelling reasons you can give for the admissions committee to be interested in you?

General advice

Answer the questions that are asked

• If you are applying to several schools, you may find questions in each application that are somewhat similar.
• Don't be tempted to use the same statement for all applications. It is important to answer each question being asked, and if slightly different answers are needed, you should write separate statements. In every case, be sure your answer fits the question being asked.

Tell a story

• Think in terms of showing or demonstrating through concrete experience. One of the worst things you can do is to bore the admissions committee. If your statement is fresh, lively, and different, you'll be putting yourself ahead of the pack. If you distinguish yourself through your story, you will make yourself memorable.

Be specific

• Don't, for example, state that you would make an excellent doctor unless you can back it up with specific reasons. Your desire to become a lawyer, engineer, or whatever should be logical, the result of specific experience that is described in your statement. Your application should emerge as the logical conclusion to your story.

Find an angle

• If you're like most people, your life story lacks drama, so figuring out a way to make it interesting becomes the big challenge. Finding an angle or a "hook" is vital.

Concentrate on your opening paragraph

• The lead or opening paragraph is generally the most important. It is here that you grab the reader's attention or lose it. This paragraph becomes the framework for the rest of the statement.

Tell what you know

• The middle section of your essay might detail your interest and experience in your particular field, as well as some of your knowledge of the field. Too many people graduate with little or no knowledge of the nuts and bolts of the profession or field they hope to enter. Be as specific as you can in relating what you know about the field and use the language professionals use in conveying this information. Refer to experiences (work, research, etc.), classes, conversations with people in the field, books you've read, seminars you've attended, or any other source of specific information about the career you want and why you're suited to it. Since you will have to select what you include in your statement, the choices you make are often an indication of your judgment.

Don't include some subjects

• There are certain things best left out of personal statements. For example, references to experiences or accomplishments in high school or earlier are generally not a good idea. Don't mention potentially controversial subjects (for example, controversial religious or political issues).

Do some research, if needed

• If a school wants to know why you're applying to it rather than another school, do some research to find out what sets your choice apart from other universities or programs. If the school setting would provide an important geographical or cultural change for you, this might be a factor to mention.

Write well and correctly

• Be meticulous. Type and proofread your essay very carefully. Many admissions officers say that good written skills and command of correct use of language are important to them as they read these statements. Express yourself clearly and concisely. Adhere to stated word limits.

Avoid clichés

• A medical school applicant who writes that he is good at science and wants to help other people is not exactly expressing an original thought. Stay away from often-repeated or tired statements.

For more information on writing a personal statement, see the personal statement vidcast .

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What is a business management personal statement?

You are required to write a business and management personal statement to showcase your main strengths, skills, experience and career goals to your chosen universities.

Admissions tutors want to see candidates with business and/or management experience that they can apply to their course.

It should also convey your passion for the subject, as well as why you want to pursue a degree in this area.

How do I write a business management personal statement?

It’s a good idea to start your statement with why you want to study business and and management at university (rather than just business ). For example, you may want to focus on the management part and why this interests you.

Make sure you back up everything with examples, which means having a good list of notes about your experience.

A good business and management personal statement should be written concisely, with a clear structure, including a memorable conclusion.

For inspiration on how to write your own unique statement, take a look at some of our business and management personal statement examples above (please don't copy them!), which will help you decide what to include.

What should I include in my business management personal statement?

It’s important you talk about skills and experience from all areas of your life and try to relate them to hobbies or extracurricular activities, especially if they are relevant to your course.

Think about how any work experience has helped you, what you have learned from it, and how it might be useful in your degree.

University admissions tutors want students on their course that are going to work hard and be of benefit to their department.

For more help and advice on what to include in your business and management personal statement, please see:

• Personal Statement Editing Services
• Personal Statement Tips From A Teacher
• Analysis Of A Personal Statement
• The 15th January UCAS Deadline: 4 Ways To Avoid Missing It
• Personal Statement FAQs
• Personal Statement Timeline
• 10 Top Personal Statement Writing Tips
• What To Do If You Miss The 15th January UCAS Deadline.

Further resources

For more information about business management degrees and careers, please visit the following:

• Business & Finance - National Careers Service
• What jobs can you get with a busines degree in the UK?
• 18 Career Paths in Business
• Business careers advice for school leavers
• What can you do with a business degree?

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A Guide to Writing A Business Management Personal Statement

Table of Contents

Do you intend to apply for business management in any school of your choice? If yes, a personal statement will come in handy for your application. The personal statement example for business management in this article will guide you to write the perfect one.

A personal statement is almost always mandatory for university applications. Therefore, it’s important to create a statement that will let a school know why you are suitable for admission. This article details the steps for writing the perfect personal statement. You can also edit the provided samples to suit your requirements.

What Is A Business Management Personal Statement?

A personal statement is a document you write to introduce yourself to a potential educational institution . It will determine if you will be invited for an interview by the selection committee. What you include in your statement will clearly show your priority to the selecting committee.

Highlight your skills and experiences in business and why you are interested in pursuing a career in the field.

Why Is It Important to Write A Personal Statement?

The most critical part of the school application process is writing a personal statement . A business management statement will give you a higher chance than your fellow applicants.

The tone, structure, and grammar of your statement will be scrutinized. When you write, explain what sparked your interest in studying at that particular University. Avoid the usage of complex language, and be brief and concise.

How to Write the Business Management Personal Statement

There is no one formula for writing an excellent business management personal statement. However, here are some tips to guide you in writing a compelling and persuasive document. 

1. Start with an outline.

Begin by brainstorming what you want to say, and then organize your thoughts into a logical sequence. After establishing a goal, create an outline with essential points, and organize them in order of importance. Keep it brief, but include enough information to convey your experience and competencies. 

2. Start with a strong introduction

Start your personal statement with an introduction that captures the reader’s attention and makes them want to know more about you. Include information about why you are interested in studying business management. Also highlight the skills or experiences that make you considerable for a course in business management. 

3. Make your statement specific and relevant

When you write a business management personal statement, it is essential to remember that you need to be specific and relevant. You should highlight any skills or experiences related to business administration or management. Explain why you want to study the course and what experience makes you a suitable candidate.

4. Tailor your statement to the specific program you’re applying for.

Ensure that your writing is concise and error-free. Discuss any relevant work experience, highlighting specific skills and responsibilities you took on in those roles. Finally, express gratitude for an opportunity to share your story and reiterate your commitment to a successful career in business management.

Personal Statement Example for Business Management

• My name is Jason, and I am interested in pursuing a degree in business management. I am experienced with teamwork, and I am confident that my skills will be beneficial in this field. In addition to my work experience, I have taken business administration and accounting classes. This has given me a strong foundation for continued learning in this area. Finally, my personality traits, such as being organized and detail-oriented, would make me successful in any role within the business world.
• Through internships and various work experience placements, I have gained insight into the business world and its operations. Furthermore, I have worked on team projects both during my studies and outside of academia. And have developed excellent collaborative skills, which would benefit me if I get into this program. As someone who strives for excellence academically and professionally, with hard work and dedication, success will be inevitable within this field.
• There are several reasons why I am interested in pursuing a business management degree. Firstly, business is the foundation of our economy, and understanding how businesses work is essential to participating in the marketplace effectively. In addition, I enjoy working with people and leading teams, which are vital components of successful businesses. Finally, I appreciate the challenge and opportunities of running a business enterprise.
• Through my experiences as an employee and entrepreneur, I have learned that success requires hard work, creativity, and perseverance. These lessons will be invaluable as I continue my undergraduate and beyond education. Ultimately, I want to become a corporate executive or small-business owner who contributes positively to our local community and economy.

A good business management personal statement is straight to the point and concise, but a poorly written statement is usually unclear. If you want your application to stand out amongst many others, you’ll have to write an excellent personal statement.

The personal statement example for business management above will guide you into writing something good.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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Mastering Business Writing: 14 Expert Tips for Clear, Impactful Communication

Writing when you mean business.

By Gregory F. Treverton, Ajay Patel, and Dick Eassom

Crafting concise, effective business writing isn’t as challenging as it may seem. While English allows for ease in speaking poorly, the chasm between poor and proficient writing is substantial. This brief note aims to bridge that gap in English writing.  

Establish Clear Structure: Particularly crucial for lengthy pieces, start with a paragraph or two defining the topic’s significance and the argument’s trajectory. Conclude with a succinct recap.  

Utilize Subheadings: This is especially beneficial for longer texts, subheadings provide guidance and reinforce key points.  

Avoid Passive Voice: Active voice enhances clarity, directness, and credibility. Structure sentences with subject-verb-object for maximum impact.  

Avoid Generalizations: Enrich your writing with specific data and pertinent details rather than vague generalizations.  

Craft Robust Thesis Sentences: The opening sentence of each paragraph should succinctly encapsulate its main idea, fostering coherence and clarity.  

Use Simplicity in Language and Structure: Avoid unnecessary complexity. Opt for brevity and clarity in word choice and sentence structure.  

Minimize Lists and Acronyms: Overreliance on lists and acronyms detracts from clarity and can be confusing. Use them sparingly and judiciously.  

Eliminate Redundancies: Trim excess words and phrases to enhance clarity and conciseness.  

Embrace Short Sentences: Keep sentences and paragraphs concise to maintain reader engagement and clarity.  

Prefer Anglo-Saxon Roots: Choose simpler, punchier Anglo-Saxon words over complex Latin derivatives for greater impact.  

Opt for Gerunds over Nouns: Gerunds often provide clearer, more concise expressions than complex nominalizations.  

Elevate Verb Choice: Employ dynamic verbs to invigorate your writing and avoid excessive use of “be” verbs.  

Vary Sentence Structure: Avoid repetitive sentence beginnings to sustain reader interest and rhythm.  

Speak Your Writing: Strive for conversational clarity and directness by speaking aloud what you intend to write, avoiding convoluted sentences.  

By adhering to these guidelines, you can significantly enhance the clarity, impact, and effectiveness of your business writing.  

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Dick Eassom, CF APMP Fellow, SMA, Inc.