rhetorical analysis essay thesis statement

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base
• How to write a rhetorical analysis | Key concepts & examples

How to Write a Rhetorical Analysis | Key Concepts & Examples

Published on August 28, 2020 by Jack Caulfield . Revised on July 23, 2023.

A rhetorical analysis is a type of essay  that looks at a text in terms of rhetoric. This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience.

Instantly correct all language mistakes in your text

Upload your document to correct all your mistakes in minutes

Table of contents

Key concepts in rhetoric, analyzing the text, introducing your rhetorical analysis, the body: doing the analysis, concluding a rhetorical analysis, other interesting articles, frequently asked questions about rhetorical analysis.

Rhetoric, the art of effective speaking and writing, is a subject that trains you to look at texts, arguments and speeches in terms of how they are designed to persuade the audience. This section introduces a few of the key concepts of this field.

Appeals: Logos, ethos, pathos

Appeals are how the author convinces their audience. Three central appeals are discussed in rhetoric, established by the philosopher Aristotle and sometimes called the rhetorical triangle: logos, ethos, and pathos.

Logos , or the logical appeal, refers to the use of reasoned argument to persuade. This is the dominant approach in academic writing , where arguments are built up using reasoning and evidence.

Ethos , or the ethical appeal, involves the author presenting themselves as an authority on their subject. For example, someone making a moral argument might highlight their own morally admirable behavior; someone speaking about a technical subject might present themselves as an expert by mentioning their qualifications.

Pathos , or the pathetic appeal, evokes the audience’s emotions. This might involve speaking in a passionate way, employing vivid imagery, or trying to provoke anger, sympathy, or any other emotional response in the audience.

These three appeals are all treated as integral parts of rhetoric, and a given author may combine all three of them to convince their audience.

Text and context

In rhetoric, a text is not necessarily a piece of writing (though it may be this). A text is whatever piece of communication you are analyzing. This could be, for example, a speech, an advertisement, or a satirical image.

In these cases, your analysis would focus on more than just language—you might look at visual or sonic elements of the text too.

The context is everything surrounding the text: Who is the author (or speaker, designer, etc.)? Who is their (intended or actual) audience? When and where was the text produced, and for what purpose?

Looking at the context can help to inform your rhetorical analysis. For example, Martin Luther King, Jr.’s “I Have a Dream” speech has universal power, but the context of the civil rights movement is an important part of understanding why.

Claims, supports, and warrants

A piece of rhetoric is always making some sort of argument, whether it’s a very clearly defined and logical one (e.g. in a philosophy essay) or one that the reader has to infer (e.g. in a satirical article). These arguments are built up with claims, supports, and warrants.

A claim is the fact or idea the author wants to convince the reader of. An argument might center on a single claim, or be built up out of many. Claims are usually explicitly stated, but they may also just be implied in some kinds of text.

The author uses supports to back up each claim they make. These might range from hard evidence to emotional appeals—anything that is used to convince the reader to accept a claim.

The warrant is the logic or assumption that connects a support with a claim. Outside of quite formal argumentation, the warrant is often unstated—the author assumes their audience will understand the connection without it. But that doesn’t mean you can’t still explore the implicit warrant in these cases.

For example, look at the following statement:

We can see a claim and a support here, but the warrant is implicit. Here, the warrant is the assumption that more likeable candidates would have inspired greater turnout. We might be more or less convinced by the argument depending on whether we think this is a fair assumption.

Here's why students love Scribbr's proofreading services

Discover proofreading & editing

Rhetorical analysis isn’t a matter of choosing concepts in advance and applying them to a text. Instead, it starts with looking at the text in detail and asking the appropriate questions about how it works:

• What is the author’s purpose?
• Do they focus closely on their key claims, or do they discuss various topics?
• What tone do they take—angry or sympathetic? Personal or authoritative? Formal or informal?
• Who seems to be the intended audience? Is this audience likely to be successfully reached and convinced?
• What kinds of evidence are presented?

By asking these questions, you’ll discover the various rhetorical devices the text uses. Don’t feel that you have to cram in every rhetorical term you know—focus on those that are most important to the text.

The following sections show how to write the different parts of a rhetorical analysis.

Like all essays, a rhetorical analysis begins with an introduction . The introduction tells readers what text you’ll be discussing, provides relevant background information, and presents your thesis statement .

Hover over different parts of the example below to see how an introduction works.

Martin Luther King, Jr.’s “I Have a Dream” speech is widely regarded as one of the most important pieces of oratory in American history. Delivered in 1963 to thousands of civil rights activists outside the Lincoln Memorial in Washington, D.C., the speech has come to symbolize the spirit of the civil rights movement and even to function as a major part of the American national myth. This rhetorical analysis argues that King’s assumption of the prophetic voice, amplified by the historic size of his audience, creates a powerful sense of ethos that has retained its inspirational power over the years.

The body of your rhetorical analysis is where you’ll tackle the text directly. It’s often divided into three paragraphs, although it may be more in a longer essay.

Each paragraph should focus on a different element of the text, and they should all contribute to your overall argument for your thesis statement.

Hover over the example to explore how a typical body paragraph is constructed.

King’s speech is infused with prophetic language throughout. Even before the famous “dream” part of the speech, King’s language consistently strikes a prophetic tone. He refers to the Lincoln Memorial as a “hallowed spot” and speaks of rising “from the dark and desolate valley of segregation” to “make justice a reality for all of God’s children.” The assumption of this prophetic voice constitutes the text’s strongest ethical appeal; after linking himself with political figures like Lincoln and the Founding Fathers, King’s ethos adopts a distinctly religious tone, recalling Biblical prophets and preachers of change from across history. This adds significant force to his words; standing before an audience of hundreds of thousands, he states not just what the future should be, but what it will be: “The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges.” This warning is almost apocalyptic in tone, though it concludes with the positive image of the “bright day of justice.” The power of King’s rhetoric thus stems not only from the pathos of his vision of a brighter future, but from the ethos of the prophetic voice he adopts in expressing this vision.

The conclusion of a rhetorical analysis wraps up the essay by restating the main argument and showing how it has been developed by your analysis. It may also try to link the text, and your analysis of it, with broader concerns.

Explore the example below to get a sense of the conclusion.

It is clear from this analysis that the effectiveness of King’s rhetoric stems less from the pathetic appeal of his utopian “dream” than it does from the ethos he carefully constructs to give force to his statements. By framing contemporary upheavals as part of a prophecy whose fulfillment will result in the better future he imagines, King ensures not only the effectiveness of his words in the moment but their continuing resonance today. Even if we have not yet achieved King’s dream, we cannot deny the role his words played in setting us on the path toward it.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
• Post hoc fallacy
• Appeal to authority fallacy
• False cause fallacy
• Sunk cost fallacy

College essays

• Choosing Essay Topic
• Write a College Essay
• Write a Diversity Essay
• College Essay Format & Structure
• Comparing and Contrasting in an Essay

 (AI) Tools

• Grammar Checker
• Paraphrasing Tool
• Text Summarizer
• AI Detector
• Plagiarism Checker
• Citation Generator

The goal of a rhetorical analysis is to explain the effect a piece of writing or oratory has on its audience, how successful it is, and the devices and appeals it uses to achieve its goals.

Unlike a standard argumentative essay , it’s less about taking a position on the arguments presented, and more about exploring how they are constructed.

The term “text” in a rhetorical analysis essay refers to whatever object you’re analyzing. It’s frequently a piece of writing or a speech, but it doesn’t have to be. For example, you could also treat an advertisement or political cartoon as a text.

Logos appeals to the audience’s reason, building up logical arguments . Ethos appeals to the speaker’s status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.

Collectively, these three appeals are sometimes called the rhetorical triangle . They are central to rhetorical analysis , though a piece of rhetoric might not necessarily use all of them.

In rhetorical analysis , a claim is something the author wants the audience to believe. A support is the evidence or appeal they use to convince the reader to believe the claim. A warrant is the (often implicit) assumption that links the support with the claim.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

Caulfield, J. (2023, July 23). How to Write a Rhetorical Analysis | Key Concepts & Examples. Scribbr. Retrieved April 2, 2024, from https://www.scribbr.com/academic-essay/rhetorical-analysis/

Is this article helpful?

Jack Caulfield

Other students also liked, how to write an argumentative essay | examples & tips, how to write a literary analysis essay | a step-by-step guide, comparing and contrasting in an essay | tips & examples, "i thought ai proofreading was useless but..".

I've been using Scribbr for years now and I know it's a service that won't disappoint. It does a good job spotting mistakes”

• Features for Creative Writers
• Features for Work
• Features for Higher Education
• Features for Teachers
• Features for Non-Native Speakers
• Learn Blog Grammar Guide Community Events FAQ
• Grammar Guide

What Is a Rhetorical Analysis and How to Write a Great One

Helly Douglas

Do you have to write a rhetorical analysis essay? Fear not! We’re here to explain exactly what rhetorical analysis means, how you should structure your essay, and give you some essential “dos and don’ts.”

What is a Rhetorical Analysis Essay?

How do you write a rhetorical analysis, what are the three rhetorical strategies, what are the five rhetorical situations, how to plan a rhetorical analysis essay, creating a rhetorical analysis essay, examples of great rhetorical analysis essays, final thoughts.

A rhetorical analysis essay studies how writers and speakers have used words to influence their audience. Think less about the words the author has used and more about the techniques they employ, their goals, and the effect this has on the audience.

In your analysis essay, you break a piece of text (including cartoons, adverts, and speeches) into sections and explain how each part works to persuade, inform, or entertain. You’ll explore the effectiveness of the techniques used, how the argument has been constructed, and give examples from the text.

A strong rhetorical analysis evaluates a text rather than just describes the techniques used. You don’t include whether you personally agree or disagree with the argument.

Structure a rhetorical analysis in the same way as most other types of academic essays . You’ll have an introduction to present your thesis, a main body where you analyze the text, which then leads to a conclusion.

Think about how the writer (also known as a rhetor) considers the situation that frames their communication:

• Topic: the overall purpose of the rhetoric
• Audience: this includes primary, secondary, and tertiary audiences
• Purpose: there are often more than one to consider
• Context and culture: the wider situation within which the rhetoric is placed

Back in the 4th century BC, Aristotle was talking about how language can be used as a means of persuasion. He described three principal forms —Ethos, Logos, and Pathos—often referred to as the Rhetorical Triangle . These persuasive techniques are still used today.

Rhetorical Strategy 1: Ethos

Are you more likely to buy a car from an established company that’s been an important part of your community for 50 years, or someone new who just started their business?

Reputation matters. Ethos explores how the character, disposition, and fundamental values of the author create appeal, along with their expertise and knowledge in the subject area.

Aristotle breaks ethos down into three further categories:

• Phronesis: skills and practical wisdom
• Arete: virtue
• Eunoia: goodwill towards the audience

Ethos-driven speeches and text rely on the reputation of the author. In your analysis, you can look at how the writer establishes ethos through both direct and indirect means.

Rhetorical Strategy 2: Pathos

Pathos-driven rhetoric hooks into our emotions. You’ll often see it used in advertisements, particularly by charities wanting you to donate money towards an appeal.

Common use of pathos includes:

• Vivid description so the reader can imagine themselves in the situation
• Personal stories to create feelings of empathy
• Emotional vocabulary that evokes a response

By using pathos to make the audience feel a particular emotion, the author can persuade them that the argument they’re making is compelling.

Rhetorical Strategy 3: Logos

Logos uses logic or reason. It’s commonly used in academic writing when arguments are created using evidence and reasoning rather than an emotional response. It’s constructed in a step-by-step approach that builds methodically to create a powerful effect upon the reader.

Rhetoric can use any one of these three techniques, but effective arguments often appeal to all three elements.

The rhetorical situation explains the circumstances behind and around a piece of rhetoric. It helps you think about why a text exists, its purpose, and how it’s carried out.

The rhetorical situations are:

• 1) Purpose: Why is this being written? (It could be trying to inform, persuade, instruct, or entertain.)
• 2) Audience: Which groups or individuals will read and take action (or have done so in the past)?
• 3) Genre: What type of writing is this?
• 4) Stance: What is the tone of the text? What position are they taking?
• 5) Media/Visuals: What means of communication are used?

Understanding and analyzing the rhetorical situation is essential for building a strong essay. Also think about any rhetoric restraints on the text, such as beliefs, attitudes, and traditions that could affect the author's decisions.

Before leaping into your essay, it’s worth taking time to explore the text at a deeper level and considering the rhetorical situations we looked at before. Throw away your assumptions and use these simple questions to help you unpick how and why the text is having an effect on the audience.

1: What is the Rhetorical Situation?

• Why is there a need or opportunity for persuasion?
• How do words and references help you identify the time and location?
• What are the rhetoric restraints?
• What historical occasions would lead to this text being created?

2: Who is the Author?

• How do they position themselves as an expert worth listening to?
• What is their ethos?
• Do they have a reputation that gives them authority?
• What is their intention?
• What values or customs do they have?

3: Who is it Written For?

• Who is the intended audience?
• How is this appealing to this particular audience?
• Who are the possible secondary and tertiary audiences?

4: What is the Central Idea?

• Can you summarize the key point of this rhetoric?
• What arguments are used?
• How has it developed a line of reasoning?

5: How is it Structured?

• What structure is used?
• How is the content arranged within the structure?

6: What Form is Used?

• Does this follow a specific literary genre?
• What type of style and tone is used, and why is this?
• Does the form used complement the content?
• What effect could this form have on the audience?

7: Is the Rhetoric Effective?

• Does the content fulfil the author’s intentions?
• Does the message effectively fit the audience, location, and time period?

Once you’ve fully explored the text, you’ll have a better understanding of the impact it’s having on the audience and feel more confident about writing your essay outline.

A great essay starts with an interesting topic. Choose carefully so you’re personally invested in the subject and familiar with it rather than just following trending topics. There are lots of great ideas on this blog post by My Perfect Words if you need some inspiration. Take some time to do background research to ensure your topic offers good analysis opportunities.

Remember to check the information given to you by your professor so you follow their preferred style guidelines. This outline example gives you a general idea of a format to follow, but there will likely be specific requests about layout and content in your course handbook. It’s always worth asking your institution if you’re unsure.

Make notes for each section of your essay before you write. This makes it easy for you to write a well-structured text that flows naturally to a conclusion. You will develop each note into a paragraph. Look at this example by College Essay for useful ideas about the structure.

1: Introduction

This is a short, informative section that shows you understand the purpose of the text. It tempts the reader to find out more by mentioning what will come in the main body of your essay.

• Name the author of the text and the title of their work followed by the date in parentheses
• Use a verb to describe what the author does, e.g. “implies,” “asserts,” or “claims”
• Briefly summarize the text in your own words
• Mention the persuasive techniques used by the rhetor and its effect

Create a thesis statement to come at the end of your introduction.

After your introduction, move on to your critical analysis. This is the principal part of your essay.

• Explain the methods used by the author to inform, entertain, and/or persuade the audience using Aristotle's rhetorical triangle
• Use quotations to prove the statements you make
• Explain why the writer used this approach and how successful it is
• Consider how it makes the audience feel and react

Make each strategy a new paragraph rather than cramming them together, and always use proper citations. Check back to your course handbook if you’re unsure which citation style is preferred.

3: Conclusion

Your conclusion should summarize the points you’ve made in the main body of your essay. While you will draw the points together, this is not the place to introduce new information you’ve not previously mentioned.

Use your last sentence to share a powerful concluding statement that talks about the impact the text has on the audience(s) and wider society. How have its strategies helped to shape history?

Before You Submit

Poor spelling and grammatical errors ruin a great essay. Use ProWritingAid to check through your finished essay before you submit. It will pick up all the minor errors you’ve missed and help you give your essay a final polish. Look at this useful ProWritingAid webinar for further ideas to help you significantly improve your essays. Sign up for a free trial today and start editing your essays!

You’ll find countless examples of rhetorical analysis online, but they range widely in quality. Your institution may have example essays they can share with you to show you exactly what they’re looking for.

The following links should give you a good starting point if you’re looking for ideas:

Pearson Canada has a range of good examples. Look at how embedded quotations are used to prove the points being made. The end questions help you unpick how successful each essay is.

Excelsior College has an excellent sample essay complete with useful comments highlighting the techniques used.

Brighton Online has a selection of interesting essays to look at. In this specific example, consider how wider reading has deepened the exploration of the text.

Writing a rhetorical analysis essay can seem daunting, but spending significant time deeply analyzing the text before you write will make it far more achievable and result in a better-quality essay overall.

It can take some time to write a good essay. Aim to complete it well before the deadline so you don’t feel rushed. Use ProWritingAid’s comprehensive checks to find any errors and make changes to improve readability. Then you’ll be ready to submit your finished essay, knowing it’s as good as you can possibly make it.

Try ProWritingAid's Editor for Yourself

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Helly Douglas is a UK writer and teacher, specialising in education, children, and parenting. She loves making the complex seem simple through blogs, articles, and curriculum content. You can check out her work at hellydouglas.com or connect on Twitter @hellydouglas. When she’s not writing, you will find her in a classroom, being a mum or battling against the wilderness of her garden—the garden is winning!

Get started with ProWritingAid

Drop us a line or let's stay in touch via :

Thesis Statement for Rhetorical Analysis

Rhetorical analysis is a nuanced and insightful approach to examining the strategies and techniques employed by authors to convey their messages effectively. Crafting a well-defined thesis statements is the cornerstone of a successful rhetorical analysis essay. This essay will explore effective thesis statement examples, provide guidance on how to formulate them, and offer valuable tips to enhance the overall quality of your rhetorical analysis. Through a detailed examination of various texts, we will uncover the art of dissecting persuasion and rhetoric.

What is a Rhetorical Analysis Thesis Statement? – Definition

A rhetorical analysis thesis statement is a concise and focused assertion that encapsulates the main argument or interpretation you intend to explore in your rhetorical analysis essay. It serves as a roadmap for your readers, outlining the key elements you will examine within the text, such as the author’s use of rhetorical devices, persuasive techniques, and overall effectiveness in conveying their message.

What is Thesis Statement Example for Rhetorical Analysis?

“In his compelling speech, Martin Luther King Jr. strategically employs poignant metaphors, rhythmic cadence, and passionate appeals to justice, effectively galvanizing the Civil Rights Movement and compelling societal change.”

This good thesis statement highlights the specific rhetorical elements (metaphors, cadence, appeals) that will be discussed in the analysis of Martin Luther King Jr.’s speech and emphasizes the impact on social progress.

100 Thesis Statement Examples for Rhetorical Analysis

Size: 280 KB

• “Through her use of vivid imagery, Maya Angelou masterfully conveys the resilience of the human spirit in the face of adversity in her poem ‘Still I Rise.'”
• “Through the skillful integration of statistics, personal anecdotes, and emotionally charged language, the documentary ‘An Inconvenient Truth’ persuasively conveys the urgency of addressing climate change.”
• “By juxtaposing contrasting viewpoints and utilizing irony, George Orwell incisively critiques the manipulation of language for political control in his novel ‘1984.’”
• “In his letter from Birmingham Jail, Martin Luther King Jr. employs rhetorical appeals and historical references to compellingly advocate for nonviolent protest as a means of achieving justice.”
• “Through a combination of humor, satire, and logical reasoning, Jonathan Swift provocatively critiques British colonialism and social inequities in ‘A Modest Proposal.'”
• “Gloria Steinem employs a combination of personal anecdotes, inclusive language, and impassioned appeals to justice to galvanize the feminist movement in her essay ‘If Men Could Menstruate.'”
• “In his inaugural address, John F. Kennedy strategically employs pathos, ethos, and anaphora to inspire national unity and commitment to global progress.”
• “Through the manipulation of tone, diction, and rhetorical questions, Frederick Douglass powerfully exposes the inherent contradictions of slavery in his narrative.”
• “By utilizing allegory, biblical allusions, and emotional appeals, John Bunyan navigates complex spiritual themes and personal struggles in his work ‘The Pilgrim’s Progress.'”
• “Through the strategic use of anecdotes, historical references, and logical reasoning, Malala Yousafzai compellingly advocates for girls’ education rights in her speech to the United Nations.”
• “By intertwining personal narrative with universal themes, Chimamanda Ngozi Adichie highlights the importance of diverse storytelling and challenges cultural stereotypes in her TED Talk ‘We Should All Be Feminists.'”
• “Through the use of allegory, symbolism, and metaphors, Nathaniel Hawthorne explores the consequences of hidden sin and guilt in his novel ‘The Scarlet Letter.'”
• “Utilizing juxtaposition, emotional anecdotes, and appeals to morality, Rachel Carson eloquently critiques the adverse effects of pesticide use on the environment in ‘Silent Spring.'”
• “In his ‘I Have a Dream’ speech, Martin Luther King Jr. employs repetition, allusion, and emotive language to inspire a nation towards racial harmony and equality.”
• “Through a fusion of personal reflections, historical context, and persuasive arguments, Elizabeth Cady Stanton champions women’s suffrage in her speech ‘The Solitude of Self.'”
• “By blending irony, satire, and rhetorical questions, Mark Twain critiques societal hypocrisy and human nature in his novel ‘The Adventures of Huckleberry Finn.'”
• “Utilizing a combination of ethos, pathos, and logos, Ronald Reagan articulates his vision for a united America and small government in his speech ‘A Time for Choosing.'”
• “Through vivid sensory descriptions, emotional appeals, and allegory, F. Scott Fitzgerald critiques the American Dream and the decadence of the Jazz Age in ‘The Great Gatsby.'”
• “By employing allegorical characters, vivid imagery, and emotional appeals, George Orwell satirizes totalitarian regimes and political propaganda in ‘Animal Farm.'”
• “Through the strategic use of anecdotes, expert opinions, and logical reasoning, Atul Gawande advocates for open discussions about end-of-life care in his essay ‘Letting Go.'”
• “Combining anecdotes, historical references, and emotional appeals, Patrick Henry passionately advocates for colonial independence and unity in his speech ‘Give Me Liberty or Give Me Death.'”
• “By utilizing repetition, parallelism, and emotional appeals, Sojourner Truth powerfully challenges gender and racial prejudices in her speech ‘Ain’t I a Woman?'”
• “Through allegory, anthropomorphism, and emotional appeals, George Orwell critiques authoritarianism and the corruption of power in his novella ‘Animal Farm.'”
• “Utilizing vivid imagery, allegory, and emotional appeals, Langston Hughes critiques the deferred dreams of African Americans in his poem ‘Harlem.'”
• “By weaving personal anecdotes, expert opinions, and rhetorical questions, Jill Bolte Taylor explores the complexities of human brain function and recovery in her TED Talk ‘My Stroke of Insight.'”
• “Through the use of allegory, religious imagery, and emotional appeals, John Bunyan’s ‘The Pilgrim’s Progress’ explores the spiritual journey and personal salvation.”
• “Utilizing humor, satire, and logical reasoning, Voltaire critiques religious dogma, social inequality, and human folly in his novella ‘Candide.'”
• “By incorporating historical references, logical appeals, and emotional anecdotes, Abraham Lincoln persuades for the preservation of the Union and the end of slavery in his Gettysburg Address.”
• “Through the combination of personal experiences, emotional appeals, and vivid language, Anne Frank’s diary captures the human spirit’s resilience amidst the horrors of the Holocaust.”
• “Utilizing allegory, symbolism, and emotional appeals, William Golding’s ‘Lord of the Flies’ delves into the inherent conflict between civilization and primal instincts.”
• “By employing irony, sarcasm, and logical reasoning, Jonathan Swift criticizes British colonial exploitation and economic policies in his essay ‘A Modest Proposal.'”
• “Through the strategic use of metaphors, repetition, and emotional appeals, Emily Dickinson’s poetry explores themes of mortality, nature, and human emotions.”
• “Utilizing rhetorical questions, emotional appeals, and vivid imagery, Martin Luther King Jr. addresses the issue of racial segregation and inequality in his ‘Letter from Birmingham Jail.'”
• “By incorporating historical anecdotes, expert opinions, and emotional appeals, Susan B. Anthony advocates for women’s suffrage in her speech ‘On Women’s Right to Vote.'”
• “Through allegory, symbolism, and emotional appeals, Franz Kafka explores the absurdity and alienation of modern life in his novella ‘The Metamorphosis.'”
• “Utilizing logical appeals, emotional anecdotes, and expert opinions, Michael Pollan challenges the industrial food system and advocates for healthier eating habits in ‘The Omnivore’s Dilemma.'”
• “By blending satire, humor, and emotional appeals, Oscar Wilde critiques the shallow values of Victorian society in his play ‘The Importance of Being Earnest.'”
• “Through the use of dialogue, rhetorical questions, and logical reasoning, Plato’s ‘Apology’ presents Socrates’ defense of his philosophical beliefs and principles.”
• “Utilizing metaphors, emotional appeals, and expert opinions, Maya Angelou’s poetry reflects the struggles and triumphs of the African American experience in ‘Caged Bird.'”
• “By incorporating historical context, emotional appeals, and rhetorical devices, Patrick Henry’s ‘Give Me Liberty or Give Me Death’ speech galvanizes colonial resistance against British oppression.”
• “Through allegory, vivid imagery, and emotional appeals, Yann Martel’s ‘Life of Pi’ explores the journey of faith and the resilience of the human spirit in the face of adversity.”
• “Utilizing emotional anecdotes, rhetorical questions, and vivid descriptions, Elie Wiesel’s ‘Night’ vividly conveys the horrors of the Holocaust and the endurance of human hope.”
• “By blending personal reflections, expert opinions, and logical appeals, Sheryl Sandberg’s ‘Lean In’ advocates for women’s empowerment and equal opportunities in the workplace.”
• “Through the use of allegory, emotional appeals, and vivid language, Gabriel Garcia Marquez’s ‘One Hundred Years of Solitude’ critiques the cyclical nature of history and human experience.”
• “Utilizing rhetorical devices, emotional anecdotes, and logical appeals, Steve Jobs’ Stanford commencement address emphasizes the value of following one’s passion and intuition.”
• “By incorporating allegory, symbolism, and emotional appeals, Harper Lee’s ‘To Kill a Mockingbird’ examines racial prejudice and moral growth in the American South.”
• “Through the strategic use of historical references, logical appeals, and emotional anecdotes, Thomas Paine’s ‘Common Sense’ advocates for American independence from British rule.”
• “Utilizing metaphors, emotional appeals, and vivid descriptions, Edgar Allan Poe’s poetry delves into the dark recesses of the human mind and explores themes of death and despair.”
• “By blending personal experiences, emotional appeals, and logical reasoning, Helen Keller’s essay ‘Three Days to See’ explores the value of appreciating the world’s beauty.”
• “Through the use of allegory, emotional appeals, and vivid imagery, Aldous Huxley’s ‘Brave New World’ critiques the dehumanizing effects of technological advancements and consumerism.”
• “Utilizing rhetorical questions, emotional anecdotes, and expert opinions, Margaret Atwood’s ‘The Handmaid’s Tale’ examines themes of gender oppression and societal control.”
• “By incorporating historical context, emotional appeals, and logical reasoning, Frederick Douglass’ narrative reveals the brutality of slavery and the power of literacy in gaining freedom.”
• “Through allegory, symbolism, and emotional appeals, Aesop’s fables convey moral lessons and insights into human behavior through the experiences of animals.”
• “Utilizing irony, satire, and logical appeals, George Bernard Shaw’s play ‘Pygmalion’ critiques class distinctions and the impact of education on social mobility.”
• “By blending emotional anecdotes, rhetorical appeals, and vivid descriptions, Anne Bradstreet’s poetry expresses themes of faith, love, and the challenges of colonial life.”
• “Through allegory, religious references, and emotional appeals, John Milton’s ‘Paradise Lost’ explores the nature of good and evil, freedom, and the fall of humanity.”
• “Utilizing rhetorical questions, expert opinions, and emotional appeals, Richard Dawkins’ ‘The God Delusion’ critiques religious beliefs and advocates for atheism and science.”
• “By incorporating historical context, logical appeals, and emotional anecdotes, Thomas Jefferson’s ‘Declaration of Independence’ justifies colonial separation from Britain.”
• “Through allegory, symbolism, and emotional appeals, Ray Bradbury’s ‘Fahrenheit 451’ examines the consequences of censorship and the importance of critical thinking.”
• “Utilizing rhetoric, emotional appeals, and historical references, Winston Churchill’s ‘We Shall Fight on the Beaches’ speech inspires resilience and determination during World War II.”
• “Through allegory, symbolism, and emotional appeals, William Blake’s ‘The Tyger’ explores the nature of creation, innocence, and experience.”
• “Utilizing rhetorical questions, logical appeals, and emotional anecdotes, Gloria Anzaldúa’s ‘How to Tame a Wild Tongue’ reflects on language, identity, and cultural assimilation.”
• “By incorporating historical context, emotional appeals, and rhetorical devices, Franklin D. Roosevelt’s ‘Pearl Harbor Address to the Nation’ rallies the American people after the attack.”
• “Through allegory, metaphors, and emotional appeals, Lewis Carroll’s ‘Alice’s Adventures in Wonderland’ challenges the conventions of reality and explores the absurdity of life.”
• “Utilizing rhetorical questions, expert opinions, and emotional appeals, Naomi Klein’s ‘No Logo’ critiques consumer culture, branding, and the power of multinational corporations.”
• “By incorporating historical references, emotional anecdotes, and logical appeals, Mahatma Gandhi’s ‘Quit India’ speech calls for nonviolent resistance against British colonial rule.”
• “Through allegory, symbolism, and emotional appeals, Ralph Ellison’s ‘Invisible Man’ examines the invisibility and marginalization of African Americans in society.”
• “Utilizing irony, humor, and emotional appeals, Kurt Vonnegut’s ‘Slaughterhouse-Five’ reflects on the horrors of war and the complexities of time.”
• “By blending personal reflections, emotional appeals, and logical reasoning, J.K. Rowling’s Harvard commencement address explores the benefits of failure and imagination.”
• “Through the use of allegory, symbolism, and emotional appeals, Herman Melville’s ‘Moby-Dick’ delves into themes of obsession, fate, and the power of nature.”
• “Utilizing rhetorical questions, expert opinions, and emotional appeals, bell hooks’ ‘Feminism Is for Everybody’ advocates for a more inclusive and intersectional feminist movement.”
• “By incorporating historical context, logical appeals, and emotional anecdotes, Nelson Mandela’s ‘I Am Prepared to Die’ speech defends his anti-apartheid activism.”
• “Through allegory, symbolism, and emotional appeals, Charlotte Perkins Gilman’s ‘The Yellow Wallpaper’ critiques gender roles and the treatment of mental illness.”
• “Utilizing irony, satire, and emotional appeals, Joseph Heller’s ‘Catch-22’ exposes the absurdity and disillusionment of war and bureaucracy.”
• “By blending personal anecdotes, rhetorical questions, and emotional appeals, Audre Lorde’s ‘The Master’s Tools Will Never Dismantle the Master’s House’ critiques white feminism.”
• “Through allegory, metaphors, and emotional appeals, George Orwell’s ‘Shooting an Elephant’ explores the complexities of colonialism and the abuse of power.”
• “Utilizing rhetorical questions, logical appeals, and emotional anecdotes, Harvey Milk’s ‘Hope Speech’ advocates for LGBTQ+ rights and social acceptance.”
• “By incorporating historical references, emotional appeals, and rhetorical devices, Frederick Douglass’ ‘What to the Slave Is the Fourth of July?’ speech challenges American hypocrisy.”
• “Through allegory, symbolism, and emotional appeals, Franz Kafka’s ‘The Trial’ examines themes of absurdity, alienation, and the elusive nature of justice.”
• “Utilizing humor, satire, and emotional appeals, Margaret Atwood’s ‘The Handmaid’s Tale’ critiques patriarchal control and the erosion of women’s rights.”
• “By weaving personal reflections, emotional appeals, and logical reasoning, Ta-Nehisi Coates’ ‘Between the World and Me’ explores the realities of racism and its impact on black bodies.”
• “Utilizing rhetorical questions, historical references, and emotional appeals, Patrick Henry’s ‘Speech to the Virginia Convention’ galvanizes colonial resistance against British oppression.”
• “Through allegory, symbolism, and emotional appeals, Haruki Murakami’s ‘Kafka on the Shore’ delves into themes of identity, destiny, and the blurred lines between reality and fantasy.”
• “By blending personal experiences, expert opinions, and emotional appeals, Michelle Obama’s ‘Becoming’ reflects on identity, leadership, and the power of storytelling.”
• “Utilizing irony, satire, and logical appeals, Aldous Huxley’s ‘Brave New World’ critiques the dehumanizing effects of a society driven by pleasure and conformity.”
• “Through allegory, symbolism, and emotional appeals, John Steinbeck’s ‘The Grapes of Wrath’ explores themes of poverty, injustice, and the human struggle for dignity.”
• “By incorporating historical context, emotional appeals, and rhetorical devices, Sojourner Truth’s ‘Ain’t I a Woman?’ speech challenges gender and racial prejudices.”
• “Utilizing rhetorical questions, expert opinions, and emotional anecdotes, Ken Robinson’s TED Talk ‘Do Schools Kill Creativity?’ critiques the modern education system.”
• “Through allegory, metaphors, and emotional appeals, Gabriel Garcia Marquez’s ‘Love in the Time of Cholera’ examines themes of love, time, and the human condition.”
• “By blending personal reflections, emotional appeals, and logical reasoning, Malala Yousafzai’s ‘I Am Malala’ recounts her fight for education and women’s rights.”
• “Utilizing satire, humor, and emotional appeals, George Orwell’s ‘Animal Farm’ allegorically criticizes the abuse of power and the corrupting influence of totalitarianism.”
• “Through allegory, symbolism, and emotional appeals, E.B. White’s ‘Charlotte’s Web’ explores themes of friendship, mortality, and the circle of life.”
• “By incorporating historical references, emotional anecdotes, and logical appeals, Susan Sontag’s ‘Notes on ‘Camp” explores the aesthetics of extravagance and artifice.”
• “Utilizing rhetorical questions, expert opinions, and emotional appeals, Elizabeth Cady Stanton’s ‘Declaration of Sentiments’ advocates for women’s rights and suffrage.”
• “Through allegory, imagery, and emotional appeals, J.R.R. Tolkien’s ‘The Lord of the Rings’ delves into themes of heroism, friendship, and the battle between good and evil.”
• “By blending personal experiences, emotional appeals, and logical reasoning, Neil deGrasse Tyson’s ‘The Perimeter of Ignorance’ lecture explores the frontiers of scientific knowledge.”
• “Utilizing irony, satire, and emotional appeals, Mark Twain’s ‘The Adventures of Tom Sawyer’ critiques societal norms and presents a humorous coming-of-age story.”
• “Through allegory, symbolism, and emotional appeals, Margaret Atwood’s ‘Alias Grace’ examines themes of memory, identity, and the manipulation of truth.”
• “By incorporating historical context, emotional appeals, and rhetorical devices, Abraham Lincoln’s ‘Second Inaugural Address’ reflects on the complexities of reconciliation after the Civil War.”
• “Utilizing rhetorical questions, expert opinions, and emotional appeals, Naomi Wolf’s ‘The Beauty Myth’ critiques societal standards of beauty and their impact on women.”

Your thesis statement should reflect the unique aspects of the text you’re analyzing and provide a clear roadmap for your analysis.

Rhetorical Analysis Thesis Statement Example for Essay

Crafting a powerful rhetorical analysis thesis statement for personal essay sets the stage for dissecting the art of persuasion within a given text. It succinctly outlines the author’s techniques, persuasive strategies, and the intended impact on the audience, offering a roadmap for an in-depth exploration of rhetoric’s nuances.

• “Through skillful use of metaphors, emotive language, and compelling anecdotes, Jane Doe effectively challenges societal beauty standards in her essay ‘Mirror, Mirror.'”
• “By dissecting persuasive appeals, rhetorical devices, and tone shifts, John Smith uncovers the manipulation of emotion and logic in his analysis of the political speech ‘A Nation United.'”
• “In analyzing Martin Luther King Jr.’s ‘I Have a Dream’ speech, this essay explores how he employs repetition, powerful imagery, and moral appeals to inspire societal change.”
• “Examining the persuasive strategies in ‘The Power of Vulnerability’ TED Talk, this analysis demonstrates how Brené Brown combines personal stories, humor, and audience engagement.”
• “Through a close examination of tone, diction, and narrative structure, this essay explores the emotional impact of J.K. Rowling’s ‘The Casual Vacancy’ on its readers.”
• “By evaluating rhetorical devices, historical context, and the speaker’s credibility, this analysis dissects Winston Churchill’s ‘Blood, Toil, Tears and Sweat’ speech during World War II.”
• “Analyzing the ‘Blackfish’ documentary, this essay delves into the manipulation of emotional appeals, expert testimonies, and visual storytelling to advocate for animal rights.”
• “This analysis of Maya Angelou’s poem ‘Phenomenal Woman’ uncovers how she uses rhythm, repetition, and empowering language to celebrate female strength and allure.”
• “Through the exploration of rhetorical devices, irony, and emotional appeals, this essay dissects Mark Antony’s funeral oration in Shakespeare’s ‘Julius Caesar.'”
• “Examining Barack Obama’s ‘A More Perfect Union’ speech, this analysis illustrates how he combines personal history, logical reasoning, and rhetorical questions to address race in America.”

Rhetorical Analysis Thesis Statement Example for College

In college-level rhetorical analysis, the thesis statement for college essay acts as a compass guiding readers through the intricacies of persuasive techniques. This critical element encapsulates the main focus of the essay, from analyzing rhetorical devices to uncovering underlying themes, facilitating a comprehensive understanding of communication strategies.

• “By scrutinizing the strategic use of anecdotes, historical context, and logical appeals, this college-level analysis dissects Abraham Lincoln’s Gettysburg Address.”
• “Analyzing the ‘TED Talk’ genre, this essay explores how speakers employ rhetorical strategies, visual aids, and audience engagement to convey complex ideas effectively.”
• “This college-level analysis of Margaret Atwood’s ‘The Handmaid’s Tale’ examines the symbolism, dystopian elements, and social commentary through a rhetorical lens.”
• “Evaluating the persuasive techniques in President Franklin D. Roosevelt’s ‘Day of Infamy’ speech, this analysis highlights his use of rhetorical questions, historical references, and emotional appeals.”
• “Through an examination of metaphors, emotional appeals, and logical reasoning, this analysis dissects Frederick Douglass’ ‘Narrative of the Life of Frederick Douglass, an American Slave.'”
• “Analyzing J.R.R. Tolkien’s ‘The Hobbit,’ this essay explores how Tolkien employs allegory, symbolism, and vivid descriptions to convey universal themes of heroism and growth.”
• “This college-level analysis of Maya Angelou’s ‘Still I Rise’ dissects how she uses repetition, metaphor, and uplifting language to empower and inspire marginalized voices.”
• “Evaluating the persuasive techniques in Michelle Obama’s ‘Becoming,’ this analysis illustrates how she combines personal narratives, emotional appeals, and relatable anecdotes to connect with readers.”
• “Through a rhetorical analysis of George Orwell’s ‘1984,’ this essay explores how he uses dystopian elements, propaganda, and language manipulation to critique totalitarianism.”
• “Analyzing Steve Jobs’ Stanford commencement address, this essay delves into how he employs personal stories, rhetorical questions, and aspirational language to inspire graduates.”

Strong Rhetorical Analysis Thesis Statement Example

A robust rhetorical analysis strong thesis statement  serves as a cornerstone for rigorous exploration. It not only identifies the core rhetorical strategies but also unveils their profound impact on shaping perceptions, opinions, and societal discourse, emphasizing the author’s skill in effectively manipulating language and emotion.

• “Martin Luther King Jr.’s ‘Letter from Birmingham Jail’ masterfully combines logical appeals, emotional anecdotes, and historical references to advocate for civil rights.”
• “Through the strategic use of pathos, ethos, and logos, Chimamanda Ngozi Adichie’s ‘We Should All Be Feminists’ compellingly challenges gender stereotypes and inequality.”
• “In ‘The Great Gatsby,’ F. Scott Fitzgerald employs vivid imagery, symbolism, and dramatic irony to critique the American Dream’s corruption and superficiality.”
• “By blending allegory, emotional appeals, and vivid language, Yann Martel’s ‘Life of Pi’ artfully explores the human spirit’s resilience and the complexities of faith.”
• “Harper Lee’s ‘To Kill a Mockingbird’ uses allegory, symbolism, and emotional appeals to navigate themes of racial prejudice, moral growth, and societal justice.”
• “Through the manipulation of tone, diction, and rhetorical questions, George Orwell’s ‘Animal Farm’ satirically critiques the abuse of power and the dangers of totalitarianism.”
• “In his ‘I Have a Dream’ speech, Martin Luther King Jr. strategically employs repetition, allusion, and emotional appeals to inspire racial unity and equality.”
• “Gloria Anzaldúa’s ‘How to Tame a Wild Tongue’ combines rhetorical questions, historical context, and emotional anecdotes to explore the challenges of linguistic assimilation.”
• “Through the use of vivid imagery, emotive language, and allegory, William Blake’s ‘The Tyger’ delves into the complexities of creation, innocence, and experience.”
• “By intertwining allegory, symbolism, and emotional appeals, John Bunyan’s ‘The Pilgrim’s Progress’ explores themes of spiritual journey and redemption.”

Rhetorical Analysis Thesis Statement Example for History

Within historical context, a rhetorical analysis thesis statement provides a lens through which to examine how persuasive methods have influenced significant events. By scrutinizing the techniques used, this statement illuminates how rhetoric has played a role in shaping historical narratives, ideologies, and even shaping collective memory.

• “Analyzing Winston Churchill’s ‘Their Finest Hour’ speech, this historical analysis dissects his use of rhetoric to inspire resilience and unity during World War II.”
• “Evaluating Patrick Henry’s ‘Give Me Liberty or Give Me Death’ speech, this historical analysis explores how he strategically employed emotional appeals and historical references to advocate for colonial independence.”
• “By examining the rhetoric of Frederick Douglass’ ‘What to the Slave Is the Fourth of July?’ speech, this historical analysis uncovers how he used personal anecdotes and logical appeals to critique American hypocrisy.”
• “This historical analysis of Sojourner Truth’s ‘Ain’t I a Woman?’ speech explores her use of rhetorical questions and emotional appeals to challenge gender and racial prejudices of her time.”
• “Through the exploration of Abraham Lincoln’s ‘Second Inaugural Address,’ this historical analysis delves into how he employed biblical references, emotional appeals, and rhetorical devices to address post-Civil War reconciliation.”
• “Analyzing Susan B. Anthony’s ‘Declaration of Sentiments,’ this historical analysis dissects how she utilized rhetorical strategies to advocate for women’s rights and suffrage in the 19th century.”
• “By examining the persuasive techniques in Franklin D. Roosevelt’s ‘Pearl Harbor Address to the Nation,’ this historical analysis highlights how he combined emotional appeals, historical context, and logical reasoning to rally the nation after the attack.”
• “Evaluating Martin Luther King Jr.’s ‘I Have a Dream’ speech through a historical lens, this analysis illustrates how he employed references to history, biblical allusions, and emotional appeals to advocate for racial equality.”
• “Through the exploration of Gandhi’s ‘Quit India’ speech, this historical analysis uncovers how he used rhetoric to inspire nonviolent resistance against British colonial rule during India’s struggle for independence.”
• “Analyzing the persuasive techniques in Ronald Reagan’s ‘Tear Down This Wall’ speech, this historical analysis delves into how he employed rhetorical strategies to advocate for the end of the Berlin Wall and Cold War tensions.”

How do you write a rhetorical analysis thesis statement? – Step by Step Guide

Crafting a compelling rhetorical analysis final thesis statement requires a systematic approach to distill the core elements of the text’s persuasive strategies. Follow these steps to create an effective thesis statement for your rhetorical analysis essay:

• Understand the Text: Read the text thoroughly to grasp its message, context, and the author’s intent. Identify the rhetorical techniques, such as ethos, pathos, logos, and various stylistic devices used to influence the audience.
• Identify the Core Strategies: Determine the main persuasive strategies employed by the author, such as the use of metaphors, anecdotes, rhetorical questions, appeals to authority, tone shifts, and more.
• Analyze the Impact: Assess how these strategies contribute to the overall effectiveness of the message. Consider how they evoke emotions, create credibility, enhance logic, or provoke thought.
• Narrow Down Your Focus: Choose specific aspects of the text’s rhetoric that you’ll analyze in detail. Your thesis statement should highlight the main techniques you’ll discuss in your essay.
• Frame Your Assertion: Formulate a concise thesis statement that encapsulates your interpretation of the author’s message and the techniques used. It should provide insight into how the techniques contribute to the text’s persuasiveness.
• Make it Specific: Ensure your thesis statement is precise and focused, avoiding vague or generic claims. Mention the specific rhetorical techniques and their impact on the audience.
• Draft and Revise: Write a preliminary thesis statement and refine it through revisions. Ensure it reflects the text’s core themes and the analytical direction you plan to take.
• Test for Clarity: Share your thesis statement with peers or mentors to gauge its clarity and effectiveness in conveying your intended analysis.
• Check for Alignment: Confirm that your thesis statement accurately aligns with the analysis you present in your essay’s body paragraphs.
• Refine as Needed: If your analysis evolves as you write, be open to refining your thesis statement to better capture your insights.

Does a rhetorical analysis need a thesis statement?

Yes, a rhetorical analysis essay should definitely have a clear and concise thesis statement . The thesis statement is the foundation of your essay; it guides your analysis, gives direction to your essay, and informs your readers about the central focus of your analysis. A well-crafted thesis statement articulates the author’s main persuasive strategies, the techniques used, and their intended impact on the audience.

A strong thesis statement serves as a roadmap for both you and your readers, ensuring that your analysis is focused and well-structured. Without a thesis statement, your essay may lack coherence and direction, making it challenging for your readers to follow your analytical journey. Therefore, incorporating a thesis statement in your rhetorical analysis essay is essential for a clear and effective presentation of your insights.

Tips for Writing a Rhetorical Analysis Thesis Statement

Creating an effective thesis statement for a rhetorical analysis requires precision and insight. Here are some tips to consider:

• Be Specific: Clearly identify the rhetorical techniques you will analyze, such as imagery, metaphors, tone, or appeals. This specificity sets the tone for your essay.
• Highlight Impact: Address how the identified techniques contribute to the author’s persuasiveness. Explain how they engage emotions, logic, or credibility.
• Avoid Simple Summaries: Your thesis should go beyond summarizing the text; instead, focus on the techniques and their persuasive function.
• Capture Complexity: Reflect the nuanced relationship between techniques and their combined impact on the audience’s interpretation.
• Tailor to Audience: Consider the context of your essay. Adapt your thesis statement to the intended audience and their familiarity with the text.
• Draft and Revise: Create a working thesis, then refine it as you analyze the text further and gain deeper insights.
• Use Strong Language: Employ confident and assertive language to showcase your analytical approach.
• Stay Objective: Maintain an objective tone in your thesis statement, focusing on the author’s techniques rather than expressing your personal opinions.
• Parallel Structure: Consider using parallel structure to list the techniques you’ll analyze, ensuring clarity and consistency.
• Connect to Argument: Ensure your thesis sets up your main argument or interpretation about the author’s overall effectiveness in persuasion.

Remember, a well-crafted thesis statement sets the tone for your entire essay and guides your analysis. Take the time to refine it, and it will serve as a valuable roadmap for both you and your readers.  In addition, you should review our  thesis statement persuasive essay .

AI Generator

Text prompt

• Instructive
• Professional

10 Examples of Public speaking

20 Examples of Gas lighting

• Affiliate Program

• UNITED STATES
• 台灣 (TAIWAN)
• TÜRKIYE (TURKEY)
• Academic Editing Services
• - Research Paper
• - Journal Manuscript
• - Dissertation
• - College & University Assignments
• Admissions Editing Services
• - Application Essay
• - Personal Statement
• - Recommendation Letter
• - Cover Letter
• - CV/Resume
• Business Editing Services
• - Business Documents
• - Report & Brochure
• - Website & Blog
• Writer Editing Services
• - Script & Screenplay
• Our Editors
• Client Reviews
• Editing & Proofreading Prices
• Wordvice Points
• Partner Discount
• Plagiarism Checker
• APA Citation Generator
• MLA Citation Generator
• Chicago Citation Generator
• Vancouver Citation Generator
• - APA Style
• - MLA Style
• - Chicago Style
• - Vancouver Style
• Writing & Editing Guide
• Academic Resources
• Admissions Resources

How to Write a Rhetorical Analysis Essay–Examples & Template

What is a Rhetorical Analysis Essay?

A rhetorical analysis essay is, as the name suggests, an analysis of someone else’s writing (or speech, or advert, or even cartoon) and how they use not only words but also rhetorical techniques to influence their audience in a certain way. A rhetorical analysis is less interested in what the author is saying and more in how they present it, what effect this has on their readers, whether they achieve their goals, and what approach they use to get there. 

Its structure is similar to that of most essays: An Introduction presents your thesis, a Body analyzes the text you have chosen, breaks it down into sections and explains how arguments have been constructed and how each part persuades, informs, or entertains the reader, and a Conclusion section sums up your evaluation. 

Note that your personal opinion on the matter is not relevant for your analysis and that you don’t state anywhere in your essay whether you agree or disagree with the stance the author takes.

In the following, we will define the key rhetorical concepts you need to write a good rhetorical analysis and give you some practical tips on where to start.

Key Rhetorical Concepts

Your goal when writing a rhetorical analysis is to think about and then carefully describe how the author has designed their text so that it has the intended effect on their audience. To do that, you need to consider a number of key rhetorical strategies: Rhetorical appeals (“Ethos”, “Logos”, and “Pathos”), context, as well as claims, supports, and warrants.

Ethos, Logos, and Pathos were introduced by Aristotle, way back in the 4th century BC, as the main ways in which language can be used to persuade an audience. They still represent the basis of any rhetorical analysis and are often referred to as the “rhetorical triangle”. 

These and other rhetorical techniques can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify the concepts they are based on.

Rhetorical Appeals

Rhetorical appeal #1: ethos.

Ethos refers to the reputation or authority of the writer regarding the topic of their essay or speech and to how they use this to appeal to their audience. Just like we are more likely to buy a product from a brand or vendor we have confidence in than one we don’t know or have reason to distrust, Ethos-driven texts or speeches rely on the reputation of the author to persuade the reader or listener. When you analyze an essay, you should therefore look at how the writer establishes Ethos through rhetorical devices.

Does the author present themselves as an authority on their subject? If so, how? 

Do they highlight how impeccable their own behavior is to make a moral argument? 

Do they present themselves as an expert by listing their qualifications or experience to convince the reader of their opinion on something?

Rhetorical appeal #2: Pathos

The purpose of Pathos-driven rhetoric is to appeal to the reader’s emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a “good cause”. To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories, and employ vivid imagery so that the reader can imagine themselves in a certain situation and feel empathy with or anger towards others.

Rhetorical appeal #3: Logos

Logos, the “logical” appeal, uses reason to persuade. Reason and logic, supported by data, evidence, clearly defined methodology, and well-constructed arguments, are what most academic writing is based on. Emotions, those of the researcher/writer as well as those of the reader, should stay out of such academic texts, as should anyone’s reputation, beliefs, or personal opinions. 

Text and Context

To analyze a piece of writing, a speech, an advertisement, or even a satirical drawing, you need to look beyond the piece of communication and take the context in which it was created and/or published into account. 

Who is the person who wrote the text/drew the cartoon/designed the ad..? What audience are they trying to reach? Where was the piece published and what was happening there around that time? 

A political speech, for example, can be powerful even when read decades later, but the historical context surrounding it is an important aspect of the effect it was intended to have. 

Claims, Supports, and Warrants

To make any kind of argument, a writer needs to put forward specific claims, support them with data or evidence or even a moral or emotional appeal, and connect the dots logically so that the reader can follow along and agree with the points made.

The connections between statements, so-called “warrants”, follow logical reasoning but are not always clearly stated—the author simply assumes the reader understands the underlying logic, whether they present it “explicitly” or “implicitly”. Implicit warrants are commonly used in advertisements where seemingly happy people use certain products, wear certain clothes, accessories, or perfumes, or live certain lifestyles – with the connotation that, first, the product/perfume/lifestyle is what makes that person happy and, second, the reader wants to be as happy as the person in the ad. Some warrants are never clearly stated, and your job when writing a rhetorical analysis essay is therefore to identify them and bring them to light, to evaluate their validity, their effect on the reader, and the use of such means by the writer/creator. 

What are the Five Rhetorical Situations?

A “rhetorical situation” refers to the circumstance behind a text or other piece of communication that arises from a given context. It explains why a rhetorical piece was created, what its purpose is, and how it was constructed to achieve its aims.

Rhetorical situations can be classified into the following five categories:

Asking such questions when you analyze a text will help you identify all the aspects that play a role in the effect it has on its audience, and will allow you to evaluate whether it achieved its aims or where it may have failed to do so.

Rhetorical Analysis Essay Outline

Analyzing someone else’s work can seem like a big task, but as with every assignment or writing endeavor, you can break it down into smaller, well-defined steps that give you a practical structure to follow. 

To give you an example of how the different parts of your text may look when it’s finished, we will provide you with some excerpts from this rhetorical analysis essay example (which even includes helpful comments) published on the Online Writing Lab website of Excelsior University in Albany, NY. The text that this essay analyzes is this article on why one should or shouldn’t buy an Ipad. If you want more examples so that you can build your own rhetorical analysis template, have a look at this essay on Nabokov’s Lolita and the one provided here about the “Shitty First Drafts” chapter of Anne Lamott’s writing instruction book “Bird by Bird”.

Analyzing the Text

When writing a rhetorical analysis, you don’t choose the concepts or key points you think are relevant or want to address. Rather, you carefully read the text several times asking yourself questions like those listed in the last section on rhetorical situations to identify how the text “works” and how it was written to achieve that effect.

Start with focusing on the author : What do you think was their purpose for writing the text? Do they make one principal claim and then elaborate on that? Or do they discuss different topics? 

Then look at what audience they are talking to: Do they want to make a group of people take some action? Vote for someone? Donate money to a good cause? Who are these people? Is the text reaching this specific audience? Why or why not?

What tone is the author using to address their audience? Are they trying to evoke sympathy? Stir up anger? Are they writing from a personal perspective? Are they painting themselves as an authority on the topic? Are they using academic or informal language?

How does the author support their claims ? What kind of evidence are they presenting? Are they providing explicit or implicit warrants? Are these warrants valid or problematic? Is the provided evidence convincing?  

Asking yourself such questions will help you identify what rhetorical devices a text uses and how well they are put together to achieve a certain aim. Remember, your own opinion and whether you agree with the author are not the point of a rhetorical analysis essay – your task is simply to take the text apart and evaluate it.

If you are still confused about how to write a rhetorical analysis essay, just follow the steps outlined below to write the different parts of your rhetorical analysis: As every other essay, it consists of an Introduction , a Body (the actual analysis), and a Conclusion .

Rhetorical Analysis Introduction

The Introduction section briefly presents the topic of the essay you are analyzing, the author, their main claims, a short summary of the work by you, and your thesis statement . 

Tell the reader what the text you are going to analyze represents (e.g., historically) or why it is relevant (e.g., because it has become some kind of reference for how something is done). Describe what the author claims, asserts, or implies and what techniques they use to make their argument and persuade their audience. Finish off with your thesis statement that prepares the reader for what you are going to present in the next section – do you think that the author’s assumptions/claims/arguments were presented in a logical/appealing/powerful way and reached their audience as intended?

Have a look at an excerpt from the sample essay linked above to see what a rhetorical analysis introduction can look like. See how it introduces the author and article , the context in which it originally appeared , the main claims the author makes , and how this first paragraph ends in a clear thesis statement that the essay will then elaborate on in the following Body section:

Cory Doctorow ’s article on BoingBoing is an older review of the iPad , one of Apple’s most famous products. At the time of this article, however, the iPad was simply the latest Apple product to hit the market and was not yet so popular. Doctorow’s entire career has been entrenched in and around technology. He got his start as a CD-ROM programmer and is now a successful blogger and author. He is currently the co-editor of the BoingBoing blog on which this article was posted. One of his main points in this article comes from Doctorow’s passionate advocacy of free digital media sharing. He argues that the iPad is just another way for established technology companies to control our technological freedom and creativity . In “ Why I Won’t Buy an iPad (and Think You Shouldn’t, Either) ” published on Boing Boing in April of 2010, Cory Doctorow successfully uses his experience with technology, facts about the company Apple, and appeals to consumer needs to convince potential iPad buyers that Apple and its products, specifically the iPad, limit the digital rights of those who use them by controlling and mainstreaming the content that can be used and created on the device . 

Doing the Rhetorical Analysis

The main part of your analysis is the Body , where you dissect the text in detail. Explain what methods the author uses to inform, entertain, and/or persuade the audience. Use Aristotle’s rhetorical triangle and the other key concepts we introduced above. Use quotations from the essay to demonstrate what you mean. Work out why the writer used a certain approach and evaluate (and again, demonstrate using the text itself) how successful they were. Evaluate the effect of each rhetorical technique you identify on the audience and judge whether the effect is in line with the author’s intentions.

To make it easy for the reader to follow your thought process, divide this part of your essay into paragraphs that each focus on one strategy or one concept , and make sure they are all necessary and contribute to the development of your argument(s).

One paragraph of this section of your essay could, for example, look like this:

One example of Doctorow’s position is his comparison of Apple’s iStore to Wal-Mart. This is an appeal to the consumer’s logic—or an appeal to logos. Doctorow wants the reader to take his comparison and consider how an all-powerful corporation like the iStore will affect them. An iPad will only allow for apps and programs purchased through the iStore to be run on it; therefore, a customer must not only purchase an iPad but also any programs he or she wishes to use. Customers cannot create their own programs or modify the hardware in any way. 

As you can see, the author of this sample essay identifies and then explains to the reader how Doctorow uses the concept of Logos to appeal to his readers – not just by pointing out that he does it but by dissecting how it is done.

Rhetorical Analysis Conclusion

The conclusion section of your analysis should restate your main arguments and emphasize once more whether you think the author achieved their goal. Note that this is not the place to introduce new information—only rely on the points you have discussed in the body of your essay. End with a statement that sums up the impact the text has on its audience and maybe society as a whole:

Overall, Doctorow makes a good argument about why there are potentially many better things to drop a great deal of money on instead of the iPad. He gives some valuable information and facts that consumers should take into consideration before going out to purchase the new device. He clearly uses rhetorical tools to help make his case, and, overall, he is effective as a writer, even if, ultimately, he was ineffective in convincing the world not to buy an iPad . 

Frequently Asked Questions about Rhetorical Analysis Essays 

What is a rhetorical analysis essay.

A rhetorical analysis dissects a text or another piece of communication to work out and explain how it impacts its audience, how successfully it achieves its aims, and what rhetorical devices it uses to do that. 

While argumentative essays usually take a stance on a certain topic and argue for it, a rhetorical analysis identifies how someone else constructs their arguments and supports their claims.

What is the correct rhetorical analysis essay format?

Like most other essays, a rhetorical analysis contains an Introduction that presents the thesis statement, a Body that analyzes the piece of communication, explains how arguments have been constructed, and illustrates how each part persuades, informs, or entertains the reader, and a Conclusion section that summarizes the results of the analysis. 

What is the “rhetorical triangle”?

The rhetorical triangle was introduced by Aristotle as the main ways in which language can be used to persuade an audience: Logos appeals to the audience’s reason, Ethos to the writer’s status or authority, and Pathos to the reader’s emotions. Logos, Ethos, and Pathos can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify what specific concepts each is based on.

Let Wordvice help you write a flawless rhetorical analysis essay! 

Whether you have to write a rhetorical analysis essay as an assignment or whether it is part of an application, our professional proofreading services feature professional editors are trained subject experts that make sure your text is in line with the required format, as well as help you improve the flow and expression of your writing. Let them be your second pair of eyes so that after receiving paper editing services or essay editing services from Wordvice, you can submit your manuscript or apply to the school of your dreams with confidence.

And check out our editing services for writers (including blog editing , script editing , and book editing ) to correct your important personal or business-related work.

Reference management. Clean and simple.

How to write a rhetorical analysis

What is a rhetorical analysis?

What are the key concepts of a rhetorical analysis, rhetorical situation, claims, supports, and warrants.

• Step 1: Plan and prepare
• Step 2: Write your introduction
• Step 3: Write the body
• Step 4: Write your conclusion

Frequently Asked Questions about rhetorical analysis

Related articles.

Rhetoric is the art of persuasion and aims to study writers’ or speakers' techniques to inform, persuade, or motivate their audience. Thus, a rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were.

This will generally involve analyzing a specific text and considering the following aspects to connect the rhetorical situation to the text:

• Does the author successfully support the thesis or claims made in the text? Here, you’ll analyze whether the author holds to their argument consistently throughout the text or whether they wander off-topic at some point.
• Does the author use evidence effectively considering the text’s intended audience? Here, you’ll consider the evidence used by the author to support their claims and whether the evidence resonates with the intended audience.
• What rhetorical strategies the author uses to achieve their goals. Here, you’ll consider the word choices by the author and whether these word choices align with their agenda for the text.
• The tone of the piece. Here, you’ll consider the tone used by the author in writing the piece by looking at specific words and aspects that set the tone.
• Whether the author is objective or trying to convince the audience of a particular viewpoint. When it comes to objectivity, you’ll consider whether the author is objective or holds a particular viewpoint they want to convince the audience of. If they are, you’ll also consider whether their persuasion interferes with how the text is read and understood.
• Does the author correctly identify the intended audience? It’s important to consider whether the author correctly writes the text for the intended audience and what assumptions the author makes about the audience.
• Does the text make sense? Here, you’ll consider whether the author effectively reasons, based on the evidence, to arrive at the text’s conclusion.
• Does the author try to appeal to the audience’s emotions? You’ll need to consider whether the author uses any words, ideas, or techniques to appeal to the audience’s emotions.
• Can the author be believed? Finally, you’ll consider whether the audience will accept the arguments and ideas of the author and why.

Summing up, unlike summaries that focus on what an author said, a rhetorical analysis focuses on how it’s said, and it doesn’t rely on an analysis of whether the author was right or wrong but rather how they made their case to arrive at their conclusions.

Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

Now that we’ve seen what rhetorical analysis is, let’s consider some of its key concepts .

Any rhetorical analysis starts with the rhetorical situation which identifies the relationships between the different elements of the text. These elements include the audience, author or writer, the author’s purpose, the delivery method or medium, and the content:

• Audience: The audience is simply the readers of a specific piece of text or content or printed material. For speeches or other mediums like film and video, the audience would be the listeners or viewers. Depending on the specific piece of text or the author’s perception, the audience might be real, imagined, or invoked. With a real audience, the author writes to the people actually reading or listening to the content while, for an imaginary audience, the author writes to an audience they imagine would read the content. Similarly, for an invoked audience, the author writes explicitly to a specific audience.
• Author or writer: The author or writer, also commonly referred to as the rhetor in the context of rhetorical analysis, is the person or the group of persons who authored the text or content.
• The author’s purpose: The author’s purpose is the author’s reason for communicating to the audience. In other words, the author’s purpose encompasses what the author expects or intends to achieve with the text or content.
• Alphabetic text includes essays, editorials, articles, speeches, and other written pieces.
• Imaging includes website and magazine advertisements, TV commercials, and the like.
• Audio includes speeches, website advertisements, radio or tv commercials, or podcasts.
• Context: The context of the text or content considers the time, place, and circumstances surrounding the delivery of the text to its audience. With respect to context, it might often also be helpful to analyze the text in a different context to determine its impact on a different audience and in different circumstances.

An author will use claims, supports, and warrants to build the case around their argument, irrespective of whether the argument is logical and clearly defined or needs to be inferred by the audience:

• Claim: The claim is the main idea or opinion of an argument that the author must prove to the intended audience. In other words, the claim is the fact or facts the author wants to convince the audience of. Claims are usually explicitly stated but can, depending on the specific piece of content or text, be implied from the content. Although these claims could be anything and an argument may be based on a single or several claims, the key is that these claims should be debatable.
• Support: The supports are used by the author to back up the claims they make in their argument. These supports can include anything from fact-based, objective evidence to subjective emotional appeals and personal experiences used by the author to convince the audience of a specific claim. Either way, the stronger and more reliable the supports, the more likely the audience will be to accept the claim.
• Warrant: The warrants are the logic and assumptions that connect the supports to the claims. In other words, they’re the assumptions that make the initial claim possible. The warrant is often unstated, and the author assumes that the audience will be able to understand the connection between the claims and supports. In turn, this is based on the author’s assumption that they share a set of values and beliefs with the audience that will make them understand the connection mentioned above. Conversely, if the audience doesn’t share these beliefs and values with the author, the argument will not be that effective.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. As a result, an author may combine all three appeals to convince their audience:

• Ethos: Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.
• Logos: Logos refers to the reasoned argument the author uses to persuade their audience. In other words, it refers to the reasons or evidence the author proffers in substantiation of their claims and can include facts, statistics, and other forms of evidence. For this reason, logos is also the dominant approach in academic writing where authors present and build up arguments using reasoning and evidence.
• Pathos: Through pathos, also referred to as the pathetic appeal, the author attempts to evoke the audience’s emotions through the use of, for instance, passionate language, vivid imagery, anger, sympathy, or any other emotional response.

To write a rhetorical analysis, you need to follow the steps below:

With a rhetorical analysis, you don’t choose concepts in advance and apply them to a specific text or piece of content. Rather, you’ll have to analyze the text to identify the separate components and plan and prepare your analysis accordingly.

Here, it might be helpful to use the SOAPSTone technique to identify the components of the work. SOAPSTone is a common acronym in analysis and represents the:

• Speaker . Here, you’ll identify the author or the narrator delivering the content to the audience.
• Occasion . With the occasion, you’ll identify when and where the story takes place and what the surrounding context is.
• Audience . Here, you’ll identify who the audience or intended audience is.
• Purpose . With the purpose, you’ll need to identify the reason behind the text or what the author wants to achieve with their writing.
• Subject . You’ll also need to identify the subject matter or topic of the text.
• Tone . The tone identifies the author’s feelings towards the subject matter or topic.

Apart from gathering the information and analyzing the components mentioned above, you’ll also need to examine the appeals the author uses in writing the text and attempting to persuade the audience of their argument. Moreover, you’ll need to identify elements like word choice, word order, repetition, analogies, and imagery the writer uses to get a reaction from the audience.

Once you’ve gathered the information and examined the appeals and strategies used by the author as mentioned above, you’ll need to answer some questions relating to the information you’ve collected from the text. The answers to these questions will help you determine the reasons for the choices the author made and how well these choices support the overall argument.

Here, some of the questions you’ll ask include:

• What was the author’s intention?
• Who was the intended audience?
• What is the author’s argument?
• What strategies does the author use to build their argument and why do they use those strategies?
• What appeals the author uses to convince and persuade the audience?
• What effect the text has on the audience?

Keep in mind that these are just some of the questions you’ll ask, and depending on the specific text, there might be others.

Once you’ve done your preparation, you can start writing the rhetorical analysis. It will start off with an introduction which is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text.

The introduction also summarizes the text and the main ideas you’ll discuss in your analysis. Most importantly, however, is your thesis statement . This statement should be one sentence at the end of the introduction that summarizes your argument and tempts your audience to read on and find out more about it.

After your introduction, you can proceed with the body of your analysis. Here, you’ll write at least three paragraphs that explain the strategies and techniques used by the author to convince and persuade the audience, the reasons why the writer used this approach, and why it’s either successful or unsuccessful.

You can structure the body of your analysis in several ways. For example, you can deal with every strategy the author uses in a new paragraph, but you can also structure the body around the specific appeals the author used or chronologically.

No matter how you structure the body and your paragraphs, it’s important to remember that you support each one of your arguments with facts, data, examples, or quotes and that, at the end of every paragraph, you tie the topic back to your original thesis.

Finally, you’ll write the conclusion of your rhetorical analysis. Here, you’ll repeat your thesis statement and summarize the points you’ve made in the body of your analysis. Ultimately, the goal of the conclusion is to pull the points of your analysis together so you should be careful to not raise any new issues in your conclusion.

After you’ve finished your conclusion, you’ll end your analysis with a powerful concluding statement of why your argument matters and an invitation to conduct more research if needed.

A rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were. Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

The steps to write a rhetorical analysis include:

Your rhetorical analysis introduction is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text. The introduction also summarizes the text and the main ideas you’ll discuss in your analysis.

Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. The 3 types of appeals are ethos, logos, and pathos.

• How It Works
• Essay Examples

Rhetorical Analysis Thesis Statement

Surely you’ve already realized the difficulty involved in compacting all that is important in your essay into one key sentence – the thesis statement. Reaching a stage in writing your essay when you have decided on the main point that you would like to make can be quite challenging. That is especially when you consider the bearing that a single sentence could have on your entire essay. That's how important a thesis statement is. It's a focal point, a foundation on which you consequently build your paper, relating all the arguments you make back to this statement. Thesis statements vary depending on a particular type of essay you're writing. Here, we provide a detailed guide on how one formulates a rhetorical analysis thesis statement.

What is a rhetorical analysis essay?

Rhetorical analysis is a detailed study of how an author of a non-fiction work succeeded (or failed) in creating a specific effect – to convince, inform or entertain his/her audience. Analyzed work can be a text, a speech or a visual argument such as an advertisement or promotional video. You refer to the author of such work as a rhetorician. Important tools used by a rhetorician include factual evidence and, more importantly, appeals of an emotional (pathetic), ethical or logical type. Generally speaking, appeals represent attempts to earn the audience's approval by making use of fundamental human affinities or shared experience. Pathetic ones (here, we use the word pathetic without a negative connotation) primarily elicit an emotional response, sympathy or compassion, disappointment, sorrow or anger to persuade the audience of the rhetorician's argument. Logical ones use common sense to prove a point, while ethical ones rely upon the author's authority and trustworthiness to persuade the public of whatever attitude he/she has expressed towards a specific theme or topic. When performing a rhetorical analysis, you should look at which tool or technique the author has used, how successfully and what he/she has achieved by doing so.

Definitive essay outline page has useful information about authority and trustworthiness.

What is a rhetorical analysis thesis statement?

All thesis statements represent a final element of the introduction section of an essay. They consist of three parts: topic, argument and reason for it. A thesis statement written within a rhetorical analysis paper could look like this:

Author (name) effectively convinces readers (viewers) of the product quality by pointing to the (health or other) benefits of using it.

Alternatively, you could also argue:

Author (name) fails to persuade the audience of the product quality by using trivial argumentation and appealing to the wrong emotions.

But how do you decide what stand to take towards work you're analyzing? First of all, you should explore the goal a particular text or video is intended to reach. Next, check if the rhetorician has successfully achieved it. Then try to find out which techniques he/she used along the way and what has proven to be decisive in gaining the audience's approval or disapproval.

What to remember when writing a rhetorical thesis statement

• Thesis statement is to serve as an orientation for readers, letting them know what will be discussed in a paper and from what angle or perspective.
• It keeps you, as a writer, focused. It functions as an anchor to prevent you from drifting away from your topic. Without it, you would risk straying from your central theme which could cause you to end up not proving your point or seeming unclear of the message you're trying to get across.
• It defines the overall content of your paper covering all points you would need for convincing your reader that your argument is indeed valid.
• It is composed as an arguable claim. If something is an indisputable fact, then there is no use arguing its veracity. Thesis statement must have a potential to instigate discussion and provoke a reaction.

While there is no simple recipe on how to compose a compelling thesis statement for your rhetorical analysis essay, there are a few essential rules to follow:

• Become sufficiently acquainted with analyzed material (text, audio or video) which acts as a topic of your rhetorical analysis. Read it thoroughly or watch it a couple of times to find out what impression it makes on you, what the author's primary goal was, what techniques he/she employed to reach this goal and whether it was successful. Analyze precisely what kinds of appeals the author used and to what avail. Don’t rush it. Take your time and if necessary go over the material several times to make sure that you didn’t miss anything.
• After you've scrutinized the material and got to the bottom of every appeal used and to check for its efficiency, continue to next step which includes more specific analysis of things that were contrasted or made to appear similar in the material. Try to find out what was the aim and if it was successful.
• Formulate a working hypothesis which will serve as an interim thesis statement while you further analyze material by examining factual evidence presented. It will be refined in the process until you reach a final thesis statement.

With what rules should a rhetorical analysis thesis statement comply?

• Most importantly, it is supposed to be well-defined and precise. There is no room for vagueness and ambiguity when writing a thesis statement. It should provide a clear indication of your principle idea, which you will elaborate throughout your paper. Its formulation should make it clear to everyone what your essay will cover and what position you will be taking on this subject. If necessary, read your thesis statement to a few friends or family members and ask them what they think will be the theme of your essay. If what you get as an answer differs from your initial intention, then your thesis statement was not clear enough and you need to alter it.
• Next, itemize rhetorical methods used by the author. Rhetorical analysis should identify all appeals used by the rhetorician to accomplish his/her goal. Determine which strategies were used and subject them to critical analysis. Decide if the author was successful in his use of common sense appeals, emotional cues or moral grounds for his argument. What impression do you think the audience got after reading or viewing the material?
• Restrict the scope of your analysis to a particular segment of the material. You cannot possibly cover every conceivable aspect in one essay. So keep it specific. Decide upon a topic you find the most significant or appealing. Then thoroughly examine it to find enough support for your thesis.
• Put some effort into finding a unique angle to your rhetorical analysis. Object essay examples may help with this one. It's an original essay and should be as distinctive as possible. Your essay provides your subjective view on how effectively the author has persuaded the audience of his argument. Of course, this perspective should be backed up with supporting evidence or facts but it remains personal and different from anyone else's nevertheless.
• Although personal, your view should not be illogical or biased. Your task is not to pass judgment but to determine the author’s successfulness in accomplishing his work’s goal. So, do not claim that the material is good or bad, but establish if it was efficient in conveying a particular message or successful in creating a public opinion on a subject.
• Discuss the author’s style and general tone he employed in his work. Consider the target audience for analyzed material and whether a particular style of presenting it is suited for them. If not, explain why. Talk about different techniques the author used to make an impression on his intended audience.
• Your thesis statement should represent the point you would like to make in your essay. It should state your position clearly and provide a basis for further analysis.

Step-by-step refinement of rhetorical analysis thesis statement

Step #1: consider all possible angles of approaching your analyzed material. Read or watch it several times and write down everything that comes to your mind. Include impressions made on you by the author, as well as emotional responses these impressions elicited. Then think of the author's style and rhetorical appeals he utilized to accomplish his aim.

Step #2: restrict the scope of your analysis by deciding on which aspects of the material you would like to focus. These will be subjected to meticulous examination in your paper. Upon analysis, you will decide on the author's effectiveness in proving his point. What contributed to his success or failure?

Step #3: formulate your thesis. Now is the time to compose a compelling thesis which provides information on your general position regarding the material you analyzed and the main argumentation that you will discuss in more detail in the remaining parts of your essay. Take a stand on how you think the author's style, tone, and the various appeals used contributed to influencing the audience to think or feel in a particular way. If necessary, write multiple thesis statements and later decide on the most fitting one.

Step #4: refine your thesis. If you think your working version of the thesis statement is a bit rough around the edges, polish it to get a final version which pinpoints your position and expresses your point of view most clearly. A thesis statement is like a living organism; it changes and evolves over the time needed to write tips for rhetorical analysis . Adjusting it along the way is therefore crucial.

With a bit of luck, the information and guidance provided in this text will make the task of writing a rhetorical analysis thesis statement somewhat easier. It is a critically important part of the essay and should be given sufficient consideration so that you can structure the entire paper around it.

• MLA ESSAY STYLE FORMAT
• How to Write an Argumentative Essay Conclusion
• Tips on Choosing College Essay Topics
• How to Write an Exemplification Essay
• Resume Writing Tips

How to Write a Rhetorical Analysis: Full Guide

Have you ever been completely fascinated by a speech or ad, wondering how it managed to convince you so effectively? From powerful political speeches to catchy commercials, persuasion is all around us, shaping our thoughts and choices every day.

In this guide, we'll explain all about a rhetorical analysis essay. We'll break down the clever tricks writers and speakers use to win over their audience, like how they choose their words carefully and play with our emotions. This article will give you the tools you need to understand and analyze texts more deeply. So, let’s jump right in and start by understanding the nature of this assignment first.

What is a Rhetorical Analysis Essay

A rhetorical analysis essay is a type of essay where you examine how authors or speakers use words, phrases, and other techniques to influence or persuade their audience. This type of essay focuses on analyzing the strategies used by the writer or speaker to achieve their purpose, whether it's to inform, persuade, entertain, or provoke.

You'll dissect the text or speech into its components, looking at how each part contributes to the overall message. This might involve examining the introduction, thesis statement, body paragraphs, evidence, and conclusion.

Once you've identified the strategies used, you'll assess their effectiveness in achieving the author's or speaker's purpose. This involves considering the intended audience, context, and the impact of the communication.

As per our essay writing service , some common topics for rhetorical analysis include analyzing speeches by influential leaders, dissecting political advertisements, or examining the rhetoric used in literary works.

Do You Want to Ease Your Academic Burden?

Order a rhetorical analysis essay from our expert writers today and experience the power of top-notch academic writing.

Rhetorical Analysis Topic Ideas

Now that we've grasped the essence of a rhetorical analysis essay let's explore some potential topics you might consider for your own analysis. Here are 15 specific ideas to get you started:

• The Use of Metaphors in Barack Obama's 'Yes We Can' Speech
• Visual Rhetoric in Dove's 'Real Beauty' Advertising Campaign
• The Role of Irony in Jonathan Swift's 'A Modest Proposal'
• The Manipulation of Emotions in Coca-Cola's 'Share a Coke' Campaign
• The Repetition Technique in Winston Churchill's 'We Shall Fight on the Beaches' Speech
• The Argument Structure in Michelle Obama's Speech on Education
• The Use of Imagery in Edgar Allan Poe's 'The Raven'
• Gender Stereotypes in Old Spice's 'The Man Your Man Could Smell Like' Ad
• Satirical Elements in George Orwell's 'Animal Farm'
• The Influence of Tone in Greta Thunberg's Climate Change Speeches
• Political Symbolism in Banksy's Street Art
• Humor as Persuasion in Ellen DeGeneres' Stand-Up Comedy
• The Power of Silence in Emma Watson's UN Speech on Gender Equality
• Ethical Appeals in ASPCA's Animal Rights Advertisements
• The Cultural References in Super Bowl Commercials: A Case Study

How to Write a Rhetorical Analysis

Understanding how to start a rhetorical analysis essay involves dissecting a piece of communication to learn how it works and what effect it aims to achieve. This analytical process typically includes five paragraphs and three main parts: an introduction, three body paragraphs, and a conclusion. Below, our analytical essay writing service will explain each in more detail

Major Rhetorical Elements

Before heading towards the analysis process, it's essential to grasp some key rhetorical concepts that will help guide your examination of the text or speech. These concepts provide a framework for understanding how authors and speakers use language to persuade and influence their audience.

Ethos, pathos logos in rhetorical analysis form the foundation of persuasive communication and are often intertwined in rhetorical strategies. Ethos refers to the credibility or authority of the speaker or author. Pathos involves appealing to the audience's emotions, while logos appeals to reason and logic.

There are also other rhetorical devices that are specific techniques or patterns of language used to convey meaning or evoke particular responses. Examples include metaphor, simile, imagery, irony, repetition, and hyperbole. Recognizing and analyzing these devices can provide insight into the author's intended message and its impact on the audience.

Tone and mood also play crucial roles in shaping the audience's perception and response to the communication. Tone refers to the author's attitude toward the subject matter, while mood describes the emotional atmosphere created by the text.

Whether you ask us - write my essay , or tackle the task yourself, familiarizing yourself with these concepts will help you analyze the text and persuade the audience more effectively.

Understanding Rhetorical Appeals

First off, what is ethos in rhetorical analysis? Well, it revolves around establishing the credibility and authority of the speaker or author. This appeal seeks to convince the audience that the communicator is trustworthy, knowledgeable, and reliable. Ethos in rhetorical analysis can be built through various means, including:

• Professional Credentials : Demonstrating expertise in the subject matter through relevant qualifications or experience.
• Personal Character : Highlighting traits such as honesty, integrity, and sincerity to engender trust and respect.
• Association : Aligning oneself with respected individuals, institutions, or causes to enhance credibility by association.

For instance, in a health-related speech, a doctor might leverage their medical expertise and professional experience (credentials) to establish ethos. Similarly, a celebrity endorsing a product is using their fame and reputation (association) to persuade consumers.

Now, let's understand what is pathos in rhetorical analysis. Pathos involves appealing to the audience's emotions, aiming to evoke feelings such as empathy, sympathy, joy, anger, or fear. This emotional connection can be a powerful tool for persuasion, as it resonates with the audience on a personal level. Strategies for employing pathos in rhetorical analysis include:

• Vivid Imagery : Painting a vivid picture or narrative that elicits strong emotional responses from the audience.
• Anecdotes : Sharing personal stories or anecdotes that evoke empathy or sympathy and make the message more relatable.
• Language Choice : Using emotive language, sensory details, and rhetorical devices to evoke specific emotional reactions.

For example, in a charity advertisement for children in need, images of impoverished and suffering children coupled with heart-wrenching stories (anecdotes) are used to evoke feelings of compassion and a desire to help.

Lastly, what is logos in rhetorical analysis, you may ask. It appeals to reason and logic, aiming to persuade the audience through rational argumentation and evidence. This appeal relies on facts, statistics, logical reasoning, and sound arguments to convince the audience of the validity of the message. Strategies for employing logos in rhetorical analysis include:

• Factual Evidence : Providing empirical data, research findings, or expert opinions to support the argument.
• Logical Reasoning : Presenting a well-structured argument with clear premises and conclusions that logically follow one another.
• Counterarguments : Addressing potential counterarguments and refuting them with logical reasoning and evidence.

For instance, in a persuasive essay advocating for environmental conservation, the author might present scientific data on climate change (factual evidence) and use logical reasoning to explain the consequences of inaction.

Text and Context

Text analysis involves closely examining the language, structure, and rhetorical devices employed within the communication. This includes identifying key themes, rhetorical appeals, persuasive strategies, and stylistic elements used by the author or speaker to convey their message.

For example, in a political speech advocating for healthcare reform, text analysis might involve identifying the use of rhetorical appeals such as ethos (e.g., highlighting the speaker's experience in healthcare policy), pathos (e.g., sharing anecdotes of individuals struggling with medical costs), and logos (e.g., presenting statistics on healthcare affordability).

Contextual analysis involves considering the broader social, cultural, and historical factors that shape communication and influence its reception. This includes examining the audience demographics, the political and cultural climate, the historical events surrounding the communication, and any relevant societal norms or values.

For instance, when analyzing a historical speech advocating for civil rights, contextual research paper writers might involve considering the social and political context of the time, including prevailing attitudes towards race, ongoing civil rights movements, and recent legislative developments.

Claims, Supports, and Warrants

A claim is a statement or assertion that the author or speaker is advocating for or seeking to prove. Claims can take various forms, including factual claims (assertions of fact), value claims (judgments about what is good or bad), and policy claims (proposals for action). For example, in an argumentative essay about the importance of exercise, the claim might be that regular physical activity is essential for maintaining good health.

Supports are the evidence, reasoning, or examples provided to substantiate and strengthen the claims being made. Supports can take many forms, including empirical data, expert testimony, personal anecdotes, logical reasoning, and analogies. The quality and relevance of the supports provided play a critical role in the persuasiveness of the argument.

Continuing with the example of the argumentative essay about exercise, supports might include scientific studies demonstrating the health benefits of physical activity, testimonials from fitness experts, and personal stories of individuals who have experienced positive changes from incorporating exercise into their routine.

Warrants are the underlying assumptions or principles that connect the supports to the claims. They provide the reasoning or justification for why the supports are relevant and valid evidence for supporting the claims. Warrants are often implicit rather than explicit and require careful analysis to uncover. In the context of the essay on exercise, the warrant connecting the supports to the claim might be the assumption that actions that promote good health are inherently valuable and worthy of pursuit.

Rhetorical Analysis Essay Outline

Whether you opt for the option to buy essay or start writing it yourself, it's important to use a clear plan to organize your thoughts well. This plan usually includes four main steps, each looking at different parts of your analysis.

Analyzing the Text

Before writing a rhetorical analysis, take the time to thoroughly analyze the text you'll be examining. This means more than just skimming through it; it requires a thorough understanding of its subtleties and complexities. Here are some questions to guide your analysis:

• How does the text try to sway its audience? What methods does it use to convince or influence them?
• Which rhetorical appeals—ethos (credibility), pathos (emotion), logos (logic)—does the author use, and how do they contribute to the overall argument?
• What specific rhetorical devices and strategies does the author employ to effectively convey their message? Are there any patterns or recurring motifs?
• How does the structure of the text contribute to its persuasive power or overall impact?
• Are there any cultural, historical, or contextual factors that influence how the text is perceived or understood?

By scrutinizing the text in this manner, you'll gain a deeper understanding of how it functions and the techniques employed by the author to achieve their desired effect.

Rhetorical Analysis Introduction

The introduction sets the stage for your analysis by providing essential context and framing the discussion. Start by introducing the text you're analyzing, including the author's name and the title of the work. Provide some background information to give context to your analysis. For example, if you're analyzing a speech, mention the occasion or event where it was delivered.

Next, summarize the main arguments or claims made by the author. Highlight the rhetorical techniques they use to persuade their audience. Are they appealing to logic, emotion, credibility, or a combination of these? Use specific examples from the text to illustrate these techniques discussed by our dissertation service .

For instance, if you're analyzing a speech on climate change, mention the speaker's expertise in environmental science to establish credibility. Summarize the key points they make about the consequences of inaction and the urgent need for change.

Finally, conclude your introduction with a clear thesis statement. This statement should encapsulate the main argument or purpose of your analysis.

Rhetorical Analysis Body Paragraph

The body paragraphs form the crux of your analysis, where you delve into the details of the text and dissect its rhetorical strategies. Each paragraph should focus on a specific aspect of the text, such as the use of ethos, pathos, logos, or specific rhetorical devices.

Utilize Aristotle's rhetorical triangle and other key concepts introduced earlier to guide your analysis. Provide quotations or examples from the text to illustrate your points and explain why the author chose certain approaches. Evaluate the effectiveness of these strategies in achieving the author's goals and persuading the audience.

For instance, if you're discussing the use of pathos in a marketing campaign, analyze the emotional appeal of the imagery or language used and consider how it resonates with the target audience.

Rhetorical Analysis Conclusion

In the conclusion, it's crucial to reinforce your main arguments and evaluate the author's effectiveness in achieving their goals, whether you're writing an MLA or APA essay format . Reflect on the overall impact of the text on both its immediate audience and society at large, underscoring the importance of your analysis.

Resist the temptation to introduce new ideas in the conclusion. Instead, draw upon the points you've already explored in the body of your essay to strengthen your analysis. Conclude with a poignant statement that resonates with your readers, encapsulating the essence of your interpretation and leaving a lasting impression. This final remark should tie together the threads of your analysis, leaving the reader with a deeper understanding of the text's rhetorical strategies and significance.

Rhetorical Analysis Essay Example

In this section, you'll discover two essay samples that skillfully demonstrate the application of rhetorical analysis. These examples offer insightful insights into the effective use of rhetorical techniques in writing.

5 Rhetorical Analysis Essay Tips

Here are five focused tips that will help you lay a solid foundation for your examination.

• Dissect Rhetorical Strategies : Break down the text to identify specific rhetorical devices such as metaphor, simile, or parallelism.
• Evaluate Tone and Diction : Pay attention to the author's tone and word choice. Analyze how these elements contribute to the overall mood of the text.
• Probe Ethos, Pathos, Logos : Explore how the author establishes credibility (ethos), evokes emotions (pathos), and employs logic (logos) to sway the audience.
• Contextualize Historical Significance : Consider the historical, cultural, and social backdrop against which the text was written.
• Craft a Structured Analysis : Organize your essay with a clear introduction, body paragraphs focusing on specific rhetorical elements, and a conclusion that synthesizes your findings.

Final Words

As we near the end, it's important to analyze carefully whether you're examining a speech, an advertisement, or a story. Pay attention to the smart tactics that influence our thinking. It's all about revealing how we communicate and relate to one another. Ultimately, understanding rhetoric offers a fresh perspective on the world beyond just academic success.

Looking to Take Your Academic Performance to the Next Level?

Say goodbye to stress, endless research, and sleepless nights - and hello to a brighter academic future.

What is a Rhetorical Analysis Essay?

How to structure a rhetorical analysis essay, how to write a rhetorical analysis essay, related articles.

AP ® Lang teachers: looking to help your students improve their rhetorical analysis essays?

Coach Hall Writes

clear, concise rhetorical analysis instruction.

How to Write a Rhetorical Analysis Thesis

November 20, 2021 by Beth Hall

One of the first steps of writing a rhetorical analysis essay is knowing how to write a rhetorical analysis thesis.

Rhetorical analysis thesis statements can seem intimidating, but they do not have to be.

While the thesis is a small portion of an essay, it carries significant weight and impact, especially on the AP® Lang exam. For example, on AP® Lang rubric, a defensible thesis is one out of six possible points.

So, what is a defensible thesis and how do you write one for a rhetorical analysis essay?

A defensible thesis means that the thesis or position can be justified, proven, or defended.

You can craft a rhetorical analysis thesis statement with the following steps:

Step 1: As you are reading the passage, look for strategies or choices the author utilizes. Ask: What rhetorical choices does the writer/speaker make? (ie. juxtaposition, allusion, etc) This will be the basis of your thesis statement.

Step 2: Mention the author’s purpose in the thesis. Ask: Why did he/she make these choices? Why did he/she write this?

Step 3: Consider the effect on the audience. This step is not mandatory or always appropriate, but it can strengthen the thesis. The effect is looking at the author’s call to action. Ask: How does he/she want the audience to think/act?

Now that you understand the basis of a thesis statement, let’s talk about where this thesis goes in the essay.

The thesis is best placed in the introductory paragraph. By placing it in the introduction, it gives you a direction for your writing (and often where readers go looking for the thesis). The introduction contains the hook, context, and thesis statement. Often, the context and the thesis are combined together (look at the example below). The context identifies the specific passage you are talking about in your essay.

You can write only a thesis statement for an introductory paragraph if you are short on time, but it is better to have a well-developed introduction. If you want to know more about writing an introduction, you can watch the video here.

Let’s put this information together and look at an example of a thesis statement.

In Leonid Fridman’s passionate article “America Needs its Nerds,” ← context

he defines “geek” and contrasts America with other industrialized nations to develop his argument that America values athletes more than intellectuals. ← thesis

By doing so, Fridman urges readers to reprioritize the current social hierarchy. ← Effect

If you are feeling unsure about thesis statements or need a place to start, sentence frames are a great way to begin a thesis statement. Below are several sentence frames and examples to help you navigate thesis statements.

In SPEAKER/WRITER’S (tone) speech/letter/article (to AUDIENCE), he/she uses ___ and ____ to PURPOSE.

Note: The blanks in this sentence frame should be choices or strategies (nouns). For example, “he uses repetition and juxtaposition to…” Saying “uses” and then a device is rather simple. However, this sentence frame can lead to a defensible thesis. Once you understand this style of thesis writing, you can try more advanced styles.

In SPEAKER/WRITER’S (tone) speech/letter/article (to AUDIENCE), he/she ____ and ____ to PURPOSE.

Example: In his patriotic speech to Congress, President Roosevelt repeats “attacked” and “deliberate” as well as appeals to patriotism in order to convince Congress to declare war on Japan.

Example: In his patriotic speech to Congress, President Roosevelt repeatedly emphasizes the deliberate nature of the attack on Pearl Harbor and appeals to patriotism in order to convince Congress to declare war on Japan.

When you are ready to begin writing thesis statements on your own, remember to keep the following items in mind:

• A thesis identifies the strategies / choices AND purpose. Without both of these, it is not a defensible thesis.
• A thesis does not restate the prompt. Use the prompt as a guide, not as a thesis.
• A thesis answers the prompt. This may seem obvious, but it can be easy to get caught up in writing and lose track of your goal

Looking for more tips about how to write a rhetorical analysis essay, check out this post here.

AP® Lang Teachers

Looking to help your students improve their rhetorical analysis essays?

Latest on Instagram

Shop My TPT Store

Rhetorical Analysis Essay

Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Example - Free Samples

11 min read

People also read

Rhetorical Analysis Essay - A Complete Guide With Examples

Rhetorical Analysis Essay Topics – 120+ Unique Ideas

Crafting an Effective Rhetorical Analysis Essay Outline - Free Samples!

Ethos, Pathos, and Logos - Structure, Usage & Examples

Writing a rhetorical analysis essay for academics can be really demanding for students. This type of paper requires high-level analyzing abilities and professional writing skills to be drafted effectively.

As this essay persuades the audience, it is essential to know how to take a strong stance and develop a thesis. 

This article will find some examples that will help you with your rhetorical analysis essay writing effortlessly. 

• 1. Good Rhetorical Analysis Essay Example
• 2. Rhetorical Analysis Essay Example AP Lang 2023
• 3. Rhetorical Analysis Essay Examples for Students 
• 4. Writing a Visual Rhetorical Analysis Essay with Example 
• 5. Rhetorical Analysis Essay Writing Tips

Good Rhetorical Analysis Essay Example

The step-by-step writing process of a rhetorical analysis essay is far more complicated than ordinary academic essays. This essay type critically analyzes the rhetorical means used to persuade the audience and their efficiency. 

The example provided below is the best rhetorical analysis essay example:

Rhetorical Analysis Essay Sample

In this essay type, the author uses rhetorical approaches such as ethos, pathos, and logos .  These approaches are then studied and analyzed deeply by the essay writers to weigh their effectiveness in delivering the message.

Let’s take a look at the following example to get a better idea;

The outline and structure of a rhetorical analysis essay are important. 

According to the essay outline, the essay is divided into three sections: 

• Introduction
• Ethos 
• Logos 

A rhetorical analysis essay outline is the same as the traditional one. The different parts of the rhetorical analysis essay are written in the following way:

Rhetorical Analysis Introduction Example

The introductory paragraph of a rhetorical analysis essay is written for the following purpose:

• To provide basic background information about the chosen author and the text.
• Identify the target audience of the essay. 

An introduction for a rhetorical essay is drafted by:

• Stating an opening sentence known as the hook statement. This catchy sentence is prepared to grab the audience’s attention to the paper. 
• After the opening sentence, the background information of the author and the original text are provided. 

For example, a rhetorical analysis essay written by Lee Jennings on“The Right Stuff” by David Suzuki. Lee started the essay by providing the introduction in the following way:

Analysis of the Example: 

• Suzuki stresses the importance of high school education. He prepares his readers for a proposal to make that education as valuable as possible.
• A rhetorical analysis can show how successful Suzuki was in using logos, pathos, and ethos. He had a strong ethos because of his reputation. 
• He also used pathos to appeal to parents and educators. However, his use of logos could have been more successful.
• Here Jennings stated the background information about the text and highlighted the rhetorical techniques used and their effectiveness. 

Thesis Statement Example for Rhetorical Analysis Essay 

A thesis statement of a rhetorical analysis essay is the writer’s stance on the original text. It is the argument that a writer holds and proves it using the evidence from the original text. 

A thesis statement for a rhetorical essay is written by analyzing the following elements of the original text:

• Diction - It refers to the author’s choice of words and the tone
• Imagery - The visual descriptive language that the author used in the content. 
• Simile - The comparison of things and ideas

In Jennings's analysis of “The Right Stuff,” the thesis statement was:

Example For Rhetorical Analysis Thesis Statement

Rhetorical Analysis Body Paragraph Example 

In the body paragraphs of your rhetorical analysis essay, you dissect the author's work, analyze their use of rhetorical techniques, and provide evidence to support your analysis. 

Let's look at an example that analyzes the use of ethos in David Suzuki's essay:

Rhetorical Analysis Conclusion Example

All the body paragraphs lead the audience towards the conclusion.

For example, the conclusion of “The Right Stuff” is written in the following way by Jennings:

In the conclusion section, Jennings summarized the major points and restated the thesis statement to prove them. 

Rhetorical Essay Example For The Right Stuff by David Suzuki

Rhetorical Analysis Essay Example AP Lang 2023

Writing a rhetorical analysis for the AP Language and Composition course can be challenging. So drafting it correctly is important to earn good grades. 

To make your essay effective and winning, follow the tips provided by professionals below:

Step #1: Understand the Prompt

Understanding the prompt is the first thing to produce an influential rhetorical paper. It is mandatory for this academic writing to read and understand the prompt to know what the task demands from you. 

Step #2: Stick to the Format

The content for the rhetorical analysis should be appropriately organized and structured. For this purpose, a proper outline is drafted. 

The rhetorical analysis essay outline divides all the information into different sections, such as the introduction, body, and conclusion.  The introduction should explicitly state the background information and the thesis statement. 

All the body paragraphs should start with a topic sentence to convey a claim to the readers. Provide a thorough analysis of these claims in the paragraph to support your topic sentence. 

Step #3: Use Rhetorical Elements to Form an Argument 

Analyze the following things in the text to form an argument for your essay:

• Language (tone and words)
• Organizational structure
• Rhetorical Appeals ( ethos, pathos, and logos) 

Once you have analyzed the rhetorical appeals and other devices like imagery and diction, you can form a strong thesis statement. The thesis statement will be the foundation on which your essay will be standing. 

AP Language Rhetorical Essay Sample

AP Rhetorical Analysis Essay Template

Rhetorical Analysis Essay Example AP Lang

AP Lang Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Examples for Students 

Here are a few more examples to help the students write a rhetorical analysis essay:

Rhetorical Analysis Essay Example Ethos, Pathos, Logos

Rhetorical Analysis Essay Example Outline

Rhetorical Analysis Essay Example College

Rhetorical Analysis Essay Example APA Format

Compare and Contrast Rhetorical Analysis Essay Example

Comparative Rhetorical Analysis Essay Example

How to Start Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Example High School

Rhetorical Analysis Essay Example APA Sample

Rhetorical Analysis Essay Example Of a Song

Florence Kelley Speech Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Example MLA

Writing a Visual Rhetorical Analysis Essay with Example 

The visual rhetorical analysis essay determines how pictures and images communicate messages and persuade the audience. 

Usually, visual rhetorical analysis papers are written for advertisements. This is because they use strong images to convince the audience to behave in a certain way. 

To draft a perfect visual rhetorical analysis essay, follow the tips below:

• Analyze the advertisement deeply and note every minor detail. 
• Notice objects and colors used in the image to gather every detail.
• Determine the importance of the colors and objects and analyze why the advertiser chose the particular picture. 
• See what you feel about the image.
• Consider the objective of the image. Identify the message that the image is portraying. 
• Identify the targeted audience and how they respond to the picture. 

An example is provided below to give students a better idea of the concept. 

Simplicity Breeds Clarity Visual Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Writing Tips

Follow the tips provided below to make your rhetorical writing compelling. 

• Choose an engaging topic for your essay. The rhetorical analysis essay topic should be engaging to grab the reader’s attention.
• Thoroughly read the original text.
• Identify the SOAPSTone. From the text, determine the speaker, occasions, audience, purpose, subject, and tone.
• Develop a thesis statement to state your claim over the text.
• Draft a rhetorical analysis essay outline.
• Write an engaging essay introduction by giving a hook statement and background information. At the end of the introductory paragraph, state the thesis statement.
• The body paragraphs of the rhetorical essay should have a topic sentence. Also, in the paragraph, a thorough analysis should be presented.
• For writing a satisfactory rhetorical essay conclusion, restate the thesis statement and summarize the main points.
• Proofread your essay to check for mistakes in the content. Make your edits before submitting the draft.

Following the tips and the essay's correct writing procedure will guarantee success in your academics. 

We have given you plenty of examples of a rhetorical analysis essay. But if you are still struggling to draft a great rhetorical analysis essay, it is suggested to take a professional’s help.

MyPerfectWords.com can assist you with all your academic assignments. The top essay writer service that we provide is reliable. If you are confused about your writing assignments and have difficulty meeting the deadline, get help from the  legal essay writing service .

Hire our  analytical essay writing service  today at the most reasonable prices. 

Write Essay Within 60 Seconds!

Nova Allison is a Digital Content Strategist with over eight years of experience. Nova has also worked as a technical and scientific writer. She is majorly involved in developing and reviewing online content plans that engage and resonate with audiences. Nova has a passion for writing that engages and informs her readers.

Paper Due? Why Suffer? That’s our Job!

Keep reading

Rhetorical Analysis Sample Essay

Harriet Clark

Ms. Rebecca Winter

13 Feb. 2015

Not Quite a Clean Sweep: Rhetorical Strategies in

Grose's "Cleaning: The Final Feminist Frontier”

A woman’s work is never done: many American women grow up with this saying and feel it to be true. 1 One such woman, author Jessica Grose, wrote “Cleaning: The Final Feminist Frontier,” published in 2013 in the New Republic, 2 and she argues that while the men recently started taking on more of the childcare and cooking, cleaning still falls unfairly on women. 3 Grose begins building her credibility with personal facts and reputable sources, citing convincing facts and statistics, and successfully employing emotional appeals; however, toward the end of the article, her attempts to appeal to readers’ emotions weaken her credibility and ultimately, her argument. 4

In her article, Grose first sets the stage by describing a specific scenario of house-cleaning with her husband after being shut in during Hurricane Sandy, and then she outlines the uneven distribution of cleaning work in her marriage and draws a comparison to the larger feminist issue of who does the cleaning in a relationship. Grose continues by discussing some of the reasons that men do not contribute to cleaning: the praise for a clean house goes to the woman; advertising and media praise men’s cooking and childcare, but not cleaning; and lastly, it is just not fun. Possible solutions to the problem, Grose suggests, include making a chart of who does which chores, dividing up tasks based on skill and ability, accepting a dirtier home, and making cleaning more fun with gadgets. 5

Throughout her piece, Grose uses many strong sources that strengthen her credibility and appeal to ethos, as well as build her argument. 6 These sources include, “sociologists Judith Treas and Tsui-o Tai,” “a 2008 study from the University of New Hampshire,” and “P&G North America Fabric Care Brand Manager, Matthew Krehbiel” (qtd. in Grose). 7 Citing these sources boosts Grose’s credibility by showing that she has done her homework and has provided facts and statistics, as well as expert opinions to support her claim. She also uses personal examples from her own home life to introduce and support the issue, which shows that she has a personal stake in and first-hand experience with the problem. 8

Adding to her ethos appeals, Grose uses strong appeals to logos, with many facts and statistics and logical progressions of ideas. 9 She points out facts about her marriage and the distribution of household chores: “My husband and I both work. We split midnight baby feedings ...but ... he will admit that he’s never cleaned the bathroom, that I do the dishes nine times out of ten, and that he barely knows how the washer and dryer work in the apartment we’ve lived in for over eight months.” 10 These facts introduce and support the idea that Grose does more household chores than her husband. Grose continues with many statistics:

[A]bout 55 percent of American mothers employed full time do some housework on an average day, while only 18 percent of employed fathers do. ... [W]orking women with children are still doing a week and a half more of “second shift” work each year than their male partners. ... Even in the famously gender-neutral Sweden, women do 45 minutes more housework a day than their male partners. 11

These statistics are a few of many that logically support her claim that it is a substantial and real problem that men do not do their fair share of the chores. The details and numbers build an appeal to logos and impress upon the reader that this is a problem worth discussing. 12

Along with strong logos appeals, Grose effectively makes appeals to pathos in the beginning and middle sections. 13 Her introduction is full of emotionally-charged words and phrases that create a sympathetic image; Grose notes that she “was eight months pregnant” and her husband found it difficult to “fight with a massively pregnant person.” 14 The image she evokes of the challenges and vulnerabilities of being so pregnant, as well as the high emotions a woman feels at that time effectively introduce the argument and its seriousness. Her goal is to make the reader feel sympathy for her. Adding to this idea are words and phrases such as, “insisted,” “argued,” “not fun,” “sucks” “headachey,” “be judged,” “be shunned” (Grose). All of these words evoke negative emotions about cleaning, which makes the reader sympathize with women who feel “judged” and shunned”—very negative feelings. Another feeling Grose reinforces with her word choice is the concept of fairness: “fair share,” “a week and a half more of ‘second shift’ work,” “more housework,” “more gendered and less frequent.” These words help establish the unfairness that exists when women do all of the cleaning, and they are an appeal to pathos, or the readers’ feelings of frustration and anger with injustice. 15

However, the end of the article lacks the same level of effectiveness in the appeals to ethos. 16 For example, Grose notes that when men do housework, they are considered to be “’enacting “small instances of gender heroism,” or ‘SIGH’s’—which, barf.” 17 The usage of the word “barf” is jarring to the reader; unprofessional and immature, it is a shift from the researched, intelligent voice she has established and the reader is less likely to take the author seriously. This damages the strength of her credibility and her argument. 18

Additionally, her last statement in the article refers to her husband in a way that weakens the argument. 19 While returning to the introduction’s hook in the conclusion is a frequently-used strategy, Grose chooses to return to her discussion of her husband in a humorous way: Grose discusses solutions, and says there is “a huge, untapped market ... for toilet-scrubbing iPods. I bet my husband would buy one.” 20 Returning to her own marriage and husband is an appeal to ethos or personal credibility, and while that works well in the introduction, in the conclusion, it lacks the strength and seriousness that the topic deserves and was given earlier in the article. 21

Though Grose begins the essay by effectively persuading her readers of the unfair distribution of home-maintenance cleaning labor, she loses her power in the end, where she most needs to drive home her argument. Readers can see the problem exists in both her marriage and throughout the world; however, her shift to humor and sarcasm makes the reader not take the problem as seriously in the end. 22 Grose could have more seriously driven home the point that a woman’s work could be done: by a man. 23

Works Cited

Grose, Jessica. “Cleaning: The Final Feminist Frontier.” New Republic. The New Republic, 19 Mar. 2013. Web. 28 Mar. 2014.

• Article author's claim or purpose
• Summary of the article's main point in the second paragraph (could also be in the introduction)
• Third paragraph begins with a transition and topic sentence that reflects the first topic in the thesis
• Quotes illustrate how the author uses appeals to ethos
• Analysis explains how the quotes show the effective use of ethos as noted in the thesis
• Transition and topic sentence about the second point from the thesis
• Quote that illustrates appeals to logos
• Analysis explains how the quotes show the effective use of logos, as noted in the thesis
• Transition and topic sentence about the third point from the thesis
• Quotes that illustrate appeals to pathos
• Analysis explains how the quotes show the effective use of pathos, as noted in the thesis
• Transition and topic sentence about fourth point from the thesis
• Quote illustrates how the author uses appeal to ethos
• Analysis explains how quote supports thesis
• Transition and topic sentence about fourth point from thesis
• Conclusion returns to the ideas in the thesis and further develops them
• Last sentence returns to the hook in the introduction

Learn more about the " Rhetorical Analysis Graphic Organizer ."

Learn more about " Pathos, Logos, and Ethos ."

Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

Organizing Your Analysis

Welcome to the Purdue OWL

This page is brought to you by the OWL at Purdue University. When printing this page, you must include the entire legal notice.

Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.

This resource covers how to write a rhetorical analysis essay of primarily visual texts with a focus on demonstrating the author’s understanding of the rhetorical situation and design principles.

There is no one perfect way to organize a rhetorical analysis essay. In fact, writers should always be a bit leery of plug-in formulas that offer a perfect essay format. Remember, organization itself is not the enemy, only organization without considering the specific demands of your particular writing task. That said, here are some general tips for plotting out the overall form of your essay.

Introduction

Like any rhetorical analysis essay, an essay analyzing a visual document should quickly set the stage for what you’re doing. Try to cover the following concerns in the initial paragraphs:

• Make sure to let the reader know you’re performing a rhetorical analysis. Otherwise, they may expect you to take positions or make an evaluative argument that may not be coming.
• Clearly state what the document under consideration is and possibly give some pertinent background information about its history or development. The intro can be a good place for a quick, narrative summary of the document. The key word here is “quick, for you may be dealing with something large (for example, an entire episode of a cartoon like the Simpsons). Save more in-depth descriptions for your body paragraph analysis.
• If you’re dealing with a smaller document (like a photograph or an advertisement), and copyright allows, the introduction or first page is a good place to integrate it into your page.
• Give a basic run down of the rhetorical situation surrounding the document: the author, the audience, the purpose, the context, etc.

Thesis Statements and Focus

Many authors struggle with thesis statements or controlling ideas in regards to rhetorical analysis essays. There may be a temptation to think that merely announcing the text as a rhetorical analysis is purpose enough. However, especially depending on your essay’s length, your reader may need a more direct and clear statement of your intentions. Below are a few examples.

1. Clearly narrow the focus of what your essay will cover. Ask yourself if one or two design aspects of the document is interesting and complex enough to warrant a full analytical treatment.

The website for Amazon.com provides an excellent example of alignment and proximity to assist its visitors in navigating a potentially large and confusing amount of information.

2. Since visual documents often seek to move people towards a certain action (buying a product, attending an event, expressing a sentiment), an essay may analyze the rhetorical techniques used to accomplish this purpose. The thesis statement should reflect this goal.

The call-out flyer for the Purdue Rowing Team uses a mixture of dynamic imagery and tantalizing promises to create interest in potential, new members.

3. Rhetorical analysis can also easily lead to making original arguments. Performing the analysis may lead you to an argument; or vice versa, you may start with an argument and search for proof that supports it.

A close analysis of the female body images in the July 2007 issue of Cosmopolitan magazine reveals contradictions between the articles’ calls for self-esteem and the advertisements’ unrealistic, beauty demands.

These are merely suggestions. The best measure for what your focus and thesis statement should be the document itself and the demands of your writing situation. Remember that the main thrust of your thesis statement should be on how the document creates meaning and accomplishes its purposes. The OWl has additional information on writing thesis statements.

Analysis Order (Body Paragraphs)

Depending on the genre and size of the document under analysis, there are a number of logical ways to organize your body paragraphs. Below are a few possible options. Which ever you choose, the goal of your body paragraphs is to present parts of the document, give an extended analysis of how that part functions, and suggest how the part ties into a larger point (your thesis statement or goal).

Chronological

This is the most straight-forward approach, but it can also be effective if done for a reason (as opposed to not being able to think of another way). For example, if you are analyzing a photo essay on the web or in a booklet, a chronological treatment allows you to present your insights in the same order that a viewer of the document experiences those images. It is likely that the images have been put in that order and juxtaposed for a reason, so this line of analysis can be easily integrated into the essay.

Be careful using chronological ordering when dealing with a document that contains a narrative (i.e. a television show or music video). Focusing on the chronological could easily lead you to plot summary which is not the point of a rhetorical analysis.

A spatial ordering covers the parts of a document in the order the eye is likely to scan them. This is different than chronological order, for that is dictated by pages or screens where spatial order concerns order amongst a single page or plane. There are no unwavering guidelines for this, but you can use the following general guidelines.

• Left to right and top to down is still the normal reading and scanning pattern for English-speaking countries.
• The eye will naturally look for centers. This may be the technical center of the page or the center of the largest item on the page.
• Lines are often used to provide directions and paths for the eye to follow.
• Research has shown that on web pages, the eye tends to linger in the top left quadrant before moving left to right. Only after spending a considerable amount of time on the top, visible portion of the page will they then scroll down.

Persuasive Appeals

The classic, rhetorical appeals are logos, pathos, and ethos. These concepts roughly correspond to the logic, emotion, and character of the document’s attempt to persuade. You can find more information on these concepts elsewhere on the OWL. Once you understand these devices, you could potentially order your essay by analyzing the document’s use of logos, ethos, and pathos in different sections.

The conclusion of a rhetorical analysis essay may not operate too differently from the conclusion of any other kind of essay. Still, many writers struggle with what a conclusion should or should not do. You can find tips elsewhere on the OWL on writing conclusions. In short, however, you should restate your main ideas and explain why they are important; restate your thesis; and outline further research or work you believe should be completed to further your efforts.

• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
• EDIT Edit this Article
• EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
• Browse Articles
• Learn Something New
• Quizzes Hot
• This Or That Game New
• Train Your Brain
• Explore More
• Support wikiHow
• About wikiHow
• Log in / Sign up
• Education and Communications
• College University and Postgraduate
• Academic Writing

How to Write a Rhetorical Analysis

Last Updated: April 2, 2024 Fact Checked

This article was co-authored by Megan Morgan, PhD . Megan Morgan is a Graduate Program Academic Advisor in the School of Public & International Affairs at the University of Georgia. She earned her PhD in English from the University of Georgia in 2015. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,376,357 times.

A rhetorical analysis can be written about other texts, television shows, films, collections of artwork, or a variety of other communicative mediums that attempt to make a statement to an intended audience. In order to write a rhetorical analysis, you need to be able to determine how the creator of the original work attempts to make his or her argument. You can also include information about whether or not that argument is successful. To learn more about the right way to write a rhetorical analysis, continue reading.

Gathering Information

• The speaker refers to the first and last name of the writer. If the writer has any credentials that lend to his or her authority on the matter at hand, you should also briefly consider those. Note that if the narrator is different from the writer, though, it could also refer to the narrator.
• The occasion mostly refers to the type of text and the context under which the text was written. For instance, there is a big difference between an essay written for a scholarly conference and a letter written to an associate in the field.
• The audience is who the text was written for. This is related to the occasion, since the occasion can include details about the audience. In the example above, the audience would be a conference of scholars versus an associate in the field.
• The purpose refers to what the writer wants to accomplish in the text. It usually includes selling a product or point of view.
• The subject is simply the topic the writer discusses in the text.

• Ethos, or ethical appeals, rely on the writer's credibility and character in the garnering of approval. Mentions of a writer's character or qualifications usually qualify as ethos. For instance, if a family therapist with 20 years of practice writes an article on improving familial relations, mention of that experience would be using ethos. Despite their name, these appeals don't have anything to do with "ethics" as we usually think of them.
• Logos, or logical appeals, use reason to make an argument. Most academic discourse should make heavy use of logos. A writer who supports an argument with evidence, data, and undeniable facts uses logos.
• Pathos, or pathetic appeals, seek to evoke emotion in order to gain approval. These emotions can include anything from sympathy and anger to the desire for love. If an article about violent crime provides personal, human details about victims of violent crime, the writer is likely using pathos.

• Analogies and figurative language, including metaphors and similes, demonstrate an idea through comparison.
• Repetition of a certain point or idea is used to make that point seem more memorable.
• Imagery often affects pathos. The image of a starving child in a low income country can be a powerful way of evoking compassion or anger.
• Diction refers to word choice. Emotionally-charged words have greater impact, and rhythmic word patterns can establish a theme more effectively.
• Tone essentially means mood or attitude. A sarcastic essay is vastly different from a scientific one, but depending on the situation, either tone could be effective.
• Addressing the opposition demonstrates that the writer is not afraid of the opposing viewpoint. It also allows the writer to strengthen his or her own argument by cutting down the opposing one. This is especially powerful when the author contrasts a strong viewpoint he or she holds with a weak viewpoint on the opposing side.

• Ask yourself how the rhetorical strategies of appeals and style help the author achieve his or her purpose. Determine if any of these strategies fail and hurt the author instead of helping.
• Speculate on why the author may have chosen those rhetorical strategies for that audience and that occasion. Determine if the choice of strategies may have differed for a different audience or occasion.
• Remember that in a rhetorical analysis, you do not need to agree with the argument being presented. Your task is to analyze how well the author uses the appeals to present her or his argument.

Writing the Introduction

• By letting the reader know that your paper is a rhetorical analysis, you let him or her know exactly what to expect. If you do not let the reader know this information beforehand, he or she may expect to read an evaluative argument instead.
• Do not simply state, "This paper is a rhetorical analysis." Weave the information into the introduction as naturally as possible.
• Note that this may not be necessary if you are writing a rhetorical analysis for an assignment that specifically calls for a rhetorical analysis.

• The introduction is a good place to give a quick summary of the document. Keep it quick, though. Save the majority of the details for your body paragraphs, since most of the details will be used in defending your analysis.

• You do not necessarily need to mention these details in this order. Include the details in a matter that makes sense and flows naturally within your introductory paragraph.

• Try stating which rhetorical techniques the writer uses in order to move people toward his or her desired purpose. Analyze how well these techniques accomplish this goal.
• Consider narrowing the focus of your essay. Choose one or two design aspects that are complex enough to spend an entire essay analyzing.
• Think about making an original argument. If your analysis leads you to make a certain argument about the text, focus your thesis and essay around that argument and provide support for it throughout the body of your paper.
• Try to focus on using words such as "effective" or "ineffective" when composing your thesis, rather than "good" or "bad." You want to avoid seeming like you are passing value judgments.

Writing the Body

• The order of logos, ethos, and pathos is not necessarily set in stone. If you intend to focus on one more than the other two, you could briefly cover the two lesser appeals in the first two sections before elaborating on the third in greater detail toward the middle and end of the paper.
• For logos, identify at least one major claim and evaluate the document's use of objective evidence.
• For ethos, analyze how the writer or speaker uses his or her status as an "expert" to enhance credibility.
• For pathos, analyze any details that alter the way that the viewer or reader may feel about the subject at hand. Also analyze any imagery used to appeal to aesthetic senses, and determine how effective these elements are.
• Wrap things up by discussing the consequences and overall impact of these three appeals.

• Start from the beginning of the document and work your way through to the end. Present details about the document and your analysis of those details in the order the original document presents them in.
• The writer of the original document likely organized the information carefully and purposefully. By addressing the document in this order, your analysis is more likely to make more coherent sense by the end of your paper.

• Evidence often include a great deal of direct quotation and paraphrasing.
• Point to spots in which the author mentioned his or her credentials to explain ethos. Identify emotional images or words with strong emotional connotations as ways of supporting claims to pathos. Mention specific data and facts used in analysis involving logos.

• Avoid use of the first-person words "I" and "we." Stick to the more objective third-person.

Writing the Conclusion

• When restating your thesis, you should be able to quickly analyze how the original author's purpose comes together.
• When restating your thesis, try to bring more sophistication or depth to it than you had in the beginning. What can the audience now understand about your thesis that they would not have without reading your analysis?

• Keep this information brief. You spent an entire essay supporting your thesis, so these restatements of your main ideas should only serve as summaries of your support.

• Indicate what that research must entail and how it would help.
• Also state why the subject matter is important enough to continue researching and how it has significance to the real world.

Writing Help

Community Q&A

• Avoid the use of "In conclusion..." While many writers may be taught to end conclusion paragraphs with this phrase as they first learn to write essays, you should never include this phrase in an essay written at a higher academic level. This phrase and the information that usually follows it is empty information that only serves to clutter up your final paragraph. Thanks Helpful 0 Not Helpful 0
• Do not introduce any new information in your conclusion. Summarize the important details of the essay. Thanks Helpful 0 Not Helpful 0
• Do not argue in an analysis. Focus on the "how" they made their point, not if it's good or not. Thanks Helpful 0 Not Helpful 0

You Might Also Like

• ↑ https://owl.purdue.edu/owl/general_writing/academic_writing/establishing_arguments/rhetorical_strategies.html
• ↑ https://writingcenter.tamu.edu/Students/Writing-Speaking-Guides/Alphabetical-List-of-Guides/Academic-Writing/Analysis/Rhetorical-Analysis
• ↑ https://courses.lumenlearning.com/englishcomp1/chapter/text-an-overview-of-the-rhetorical-modes/
• ↑ https://oer.pressbooks.pub/informedarguments/chapter/rhetorical-modes-of-writing/
• ↑ https://owl.purdue.edu/owl/general_writing/visual_rhetoric/analyzing_visual_documents/organizing_your_analysis.html
• ↑ https://www.pfw.edu/offices/learning-support/documents/WriteARhetoricalAnalysis.pdf

About This Article

To write a rhetorical analysis, start by determining what the author of the work you're analyzing is trying to argue. Then, ask yourself if they succeeded in making their argument. Whether you think they did or didn't, include quotes and specific examples in your analysis to back up your opinion. When you're writing your analysis, use the third-person to appear objective as opposed to using "I" or "we." Also, make sure you include the author's name, profession, and purpose for writing the text at the beginning of your analysis to give reader's some context. To learn different ways to structure your rhetorical analysis from our English Ph.D. co-author, keep reading! Did this summary help you? Yes No

• Send fan mail to authors

Reader Success Stories

Dec 15, 2016

Did this article help you?

Theophilus Ndubisi Chukwu

Aug 13, 2016

Pamela Austin

Sep 28, 2017

John Cornelius

Jul 13, 2016

McKenzie Jameson

Oct 18, 2017

Featured Articles

Trending Articles

Watch Articles

• Terms of Use
• Privacy Policy
• Do Not Sell or Share My Info
• Not Selling Info

Get all the best how-tos!

Sign up for wikiHow's weekly email newsletter

Rhetorical Analysis Essay Outline: Examples & Strategies

Rhetorical analysis is never a simple task. This essay type requires you to analyze rhetorical devices in a text and review them from different perspectives. Such an assignment can be a part of an AP Lang exam or a college home task. Either way, you will need a solid outline to succeed with your writing. And we can help you nail it.

Our specialists will write a custom essay specially for you!

In this article by our custom-writing team, you will find:

• the structure of a rhetorical analysis essay;
• a detailed guide and tips for writing a rhetorical essay outline;
• an example and a template for you to download.
• 📚 Rhetorical Analysis Structure

Introduction

• Body Paragraphs
• 📑 Example Outline & Template

🔍 References

📚 structure of a rhetorical analysis essay: pre-writing.

The first thing you need to know before you start working on your essay is that the analysis in your paper is strictly rhetorical. In other words, you don’t need to discuss what the author is saying. Instead, it’s a take on how the author says it.

And to understand “how,” you need to find rhetorical appeals. An appeal is a technique that the author uses to convince the reader. The main ones are logos, ethos, and pathos.

The whole analysis is structured around them and divided into 3 parts: appeals in the text’s introduction, in the body paragraphs, and in its conclusion.

Remember that it’s essential to structure your essay in chronological order. To put it simply, it’s better not to describe the appeals from the conclusion before the ones in the introduction. Follow the structure of the text you’re analyzing, and you’ll nail it.

Just in 1 hour! We will write you a plagiarism-free paper in hardly more than 1 hour

Rhetorical Analysis Triangle

We’ve already mentioned ethos, pathos, and logos. The rhetorical triangle is another name for these 3 main appeals. Let’s examine them in more detail:

In your essay, it’s best to mention all 3 appeals. It’s also necessary to measure their effectiveness and give examples. A good strategy is to find the appeals in the text, underline them, and analyze them before writing the outline.

Each appeal can be characterized by the following:

• Diction. Diction is the words that the author uses to describe the idea. When analyzing diction, you want to find words that stand out in the text.
• Syntax. Simply put, syntax is the order of words used by the author. You can also look at the sentence length as a part of the syntax.
• Punctuation. This characteristic is all about the usage of punctuation marks. Aside from commas, it’s good to pay attention to colons and dashes. Authors can use them to focus the audience’s attention on something or create a dramatic disjunction.
• Tone. It’s the author’s attitude towards the discussed idea. The tone is a combination of diction, syntax, and punctuation. For example, you can tell if the author is interested or not by evaluating the length of sentences.

Remember that all 3 appeals are artistic proofs, and you shouldn’t confuse them with factual evidence. The difference between them lies in the amount of effort:

• Citing factual evidence requires no skill. You create proof just by mentioning the fact.
• In the case of artistic proof , you must use your knowledge of rhetoric to create it.

SOAPS: Rhetorical Analysis

SOAPS is a helpful technique for conducting a rhetorical analysis. It’s fairly popular and is recommended for AP tests. SOAPS stands for:

Receive a plagiarism-free paper tailored to your instructions. Cut 20% off your first order!

Answering the questions above will make it easy for you to find the necessary appeals.

✍️ How to Write an Outline for a Rhetorical Analysis Essay

Now that you’ve found the appeals and analyzed them, it’s time to write the outline. We will explain it part by part, starting with the introduction.

How to Write an Introduction for a Rhetorical Analysis Essay

In a rhetorical analysis, the introduction is different from that of a regular essay. It covers all the necessary information about the author of the text:

• Name (or names, if there are several authors.)
• Genre and title of the reviewed work.

The author claims that cats are better pets than dogs.

• The target audience that the writer is aiming at.
• The context in which the text was produced, e.g. a specific event.

Aside from that, a rhetorical essay introduction should include a hook and a thesis statement. Want to know how to write them? Keep reading!

How to Write a Hook for a Rhetorical Analysis Essay

A hook is a sentence that grabs the reader’s attention. You can do it by presenting an interesting fact about the author. You may also use an inspiring or amusing quote. Make sure your hook is connected with the text you are writing about.

Get an originally-written paper according to your instructions!

For example, if you’re analyzing MLK’s I Have a Dream speech, you can hook the reader with the following sentence:

Martin Luther King is widely considered the most famous speaker in history.

Our article on hooks in writing can provide you with e great ideas.

Thesis Statement for Rhetorical Analysis Essay

In a rhetorical analysis essay, you don’t need to create a thesis statement in the usual sense. Instead, you describe the main point made by the author using a rhetorically accurate verb (such as “claims” or “asserts”) followed by a “that” clause.

For example, your thesis can focus on the techniques that the author uses to convince the audience. If we look at the I Have a Dream speech, we will notice several stylistic elements:

It’s not a complete list, but that’s enough to form a decent thesis.

We also need to mention the ideas behind the speech. The main idea is, obviously, equality. So, we’ll put it in our thesis as well. As a result, we have something like this:

Through the skillful usage of metaphor, repetition, and symbolism Martin Luther King effectively fills his audience’s hearts with the idea of unity and equality.

Rhetorical Analysis Body Paragraphs

If you are writing a generic 5-paragraph essay, you can divide your essay’s body into 3 parts:

• A paragraph about appeals in the text introduction.
• A section about rhetorical devices in the text’s body.
• A paragraph about rhetorical devices in the text’s conclusion.

Sometimes there is no distinct structure in a text. If that’s the case, just analyze the appeals in chronological order. You can also split the analysis based on the type of appeals. For example:

• A paragraph about emotional appeals.
• A section about logical appeals.
• A paragraph about ethical appeals.

Each of your essay’s body paragraphs should have 3 key elements:

• Topic sentence that shows what appeal you will discuss in the section.
• Examples that illustrate the rhetorical device you want to showcase.
• Your take on the effectiveness of the given device.

It’s good to remember that every appeal you talk about needs an example. If you can illustrate your claim about a strategy with more examples, then go for it. The more examples, the better.

Good Transition Words for Rhetorical Analysis Essay

Transition words allow you to follow up one idea with another. They also help build connections between paragraphs. Choosing correct transition words depends on the strategy you use. If you want to build a sequence of a cause and its effect, you will need words like “thus” or “hence.” If you’re going to clarify something, you should use a different set of words.

Here’s a list of helpful transition words suitable in different contexts:

Rhetorical Analysis Verbs to Use

A rhetorical analysis essay is a serious work that often touches on complex topics. Regular verbs like “tells us” or “shows” don’t always fit it. To make your paper more inclusive and precise, consider using strong verbs .

Strong verbs (or power verbs) are typically used when talking about the author. That includes their strategies, attitude, personality, or ideas.

For example, instead of “the author says,” you can use “suggests” or “clarifies,” depending on the context.

Some other rhetorically accurate verbs include:

• Sheds light

You don’t have to use strong verbs only. If you feel like “says” suits your point better than any strong verb, feel free to use it.

Rhetorical Analysis Essay Conclusion

The conclusion is the ending of your paper. It sums your essay up and underlines the points you’ve made in the body paragraphs. A good conclusion should accomplish several things:

• Paraphrasing the thesis . You shouldn’t just rewrite the thesis from the introduction. The restatement is usually used to demonstrate a deeper understanding of your point.
• A summary of the body paragraphs . Again, simple repetition is not enough. We need to link the points to our thesis and underline the importance of our statements.
• Final thoughts . A powerful epilogue will leave a good impression about your work.

Make sure to avoid including any new ideas or statements. The conclusion is exclusively for summarizing. If you found yourself putting a new assertion in the ending, it’s probably a good idea to restructure your body paragraphs.

📑 Rhetorical Analysis Essay Example Outline & Template

To make the writing process even easier for you, we will show you what an outline for your essay can look like. As an example, we will outline a rhetorical analysis of MLK’s I Have a Dream speech. We are going to structure it according to the appeals.

Have a look:

• Hook . An interesting fact about the MLK or his quote. An emotional start about the importance and the lasting legacy of the speech will also work.
• The speaker’s name, occupation, and years of life.
• The context in which the subject of our essay was produced.
• The speech’s target audience.
• Thesis statement . Point out the appeals you are going to write about. Describe their impact on the author’s general argumentation.

Body paragraphs

• Underline the often use of metaphor. Set “lonely island of poverty” and “ocean of material prosperity” as examples.
• Talk about the usage of repetition. Use the constant repetition of “I have a dream…” as an illustration.
• Demonstrate the use of logos. Mention King citing President Lincoln as an authority for his argumentation.
• Showcase the ethos of the speech. Notice that MLK’s Civil Rights Movement logic correlates with social ethics at the time.
• Comparing segregation to a “bad check.”
• Referring to the Civil Rights Movement as “my people.”
• Comparing the acquisition of equality to “cashing a check.”
• Restate the thesis. Demonstrate a deeper understanding of the point made in the introduction.
• Summary of the body paragraphs. Connect them to the thesis statement. Give a final take on King’s rhetorical strategies and evaluate their effectiveness.
• Closing thought. Finish by stating the primary goal of your analysis.

Alternatively, you can structure your essay in chronological order. Below you’ll find a template you can use for this type of rhetorical analysis. Simply download the PDF file below and fill in the blanks.

Rhetorical Analysis Outline Template

(your essay’s title)

Introduction.

The speaker/author is (state the author’s name.) The purpose of the text is to (state the text’s purpose.) The text is intended for (describe the text’s intended audience.)

Check out the rhetorical analysis samples below to get some ideas for your paper.

• Greta Thunberg’s Speech: Rhetorical Analysis
• Rhetorical Analysis: “In Defense of the ‘Impractical’ English Major” by C. Gregoire and “Top 10 Reasons You’re Not Wasting Your Time as an English Major” by S. Reeves
• Siren et al.’s Study on Red Wines: Rhetorical Analysis
• Steve Jobs’ Commencement Speech Rhetorical Analysis
• Brooks’ “Reading Too Much Political News…” Rhetorical Analysis
• The Speech “Beyond Vietnam: A Time to Break Silence” by Martin Luther King, Jr: Rhetorical Analysis
• Rhetorical Analysis Through Lyrics: “The Times They Are A-Changing” and “The Wind of Change”
• Roiphe’s Confessions of a Female Chauvinist Sow: Rhetorical Analysis
• “Snack Attack”: Rhetorical Analysis
• Rhetorical Analysis of “Hidden Intellectualism” by Gerald Graff

Rhetorical Analysis Essay Topics

• Analyze rhetorical appeals of a Hallmark’s commercial  
• Rhetorical devices and the atmosphere of Hamlet’s To Be or Not to Be monologue   
• The author’s argument in Us film  
• Compare pathos, ethos, and logos in two advertisements   
• Google Analytics : rhetorical analysis 
• The background and the audience of the Gillette commercial short film  
• Rhetorical analysis of capitalism and socialism  
• What makes John F. Kennedy’s inaugural address iconic? 
• The significance of the historical parallel in Susan B. Anthony’s speech  
• Sarcasm and skepticism in Shikha Dalmia’s article  
• Rhetorical analysis of political debates between Biden, Harris, and Booker 
• What makes Letter From Birmingham Jail powerful? 
• Problems of the modern education in Moore’s Idiot Nation and Gatto’s Against School  
• Rhetorical techniques in Learning to Read and Write by Frederick Douglass  
• Compare and contrast Antigone and Creon  
• The word framing of Michelle Obama’s TED speech  
• James Q. Wilson’s arguments on gun ownership laws 
• Analyze ethos, pathos, and logos in a video advertisement  
• What makes the 2005 speech by Steve Jobs remarkable? 
• How does Jenna Berko convince readers in her essay? 
• Successful persuasion in the film Henry V  
• Margaret Fuller and Frederick Douglass : a rhetorical comparison 
• Characters, setting, and emotions in Of Mice and Men  
• Web blogs rhetorical analysis 
• Rhetorical devices in Barbara Holland’s collection of thoughts  
• Conduct a rhetorical analysis of Louis C. K.’s Shameless  
• What makes Claire Giordano’s essay convincing? 
• Biblical allusions in Narrative of the Life of Frederick Douglas  
• Ali Siddiq’s ‘Prison Riot’ standup : a rhetorical analysis 
• Presentation of interracial romance in Get Out movie 
• Rhetoric Instruments in The Oxford Encyclopedia of Latinos and Latinas in the United States  
• How does Barack Obama try to change reality with his speech? 
• Target and purpose of L’Oreal EverCrème advertisement  
• Perform a rhetorical analysis of Pop Can: Popular Culture in Canada  
• The Myth of the Charioteer by Plato : rhetorical devices 
• Rhetorical goals of the authors of African-American history articles  
• The effectiveness of the Michelin advertising campaign  
• Rhetorical analysis of the Double Cola Company’s image 
• Compare the use of argument in Lincoln’s and Dickinson’s works  
• Rhetoric analysis of anti-communist and anti-Islam promotion 

We hope this article helped you with your assignment. Make sure to tell us what part helped you the most in the comments. And good luck with your studies!

Further reading:

• How to Write a Reflection Paper: Example & Tips
• How to Write a Narrative Essay Outline: Template & Examples
• What Is a Discourse Analysis Essay: Example & Guide
• How to Write a Critical Thinking Essay: Examples & Outline
• How to Write a Precis: Definition, Guide, & Examples
• How to Write a Process Analysis Essay: Examples & Outline

🤔 Rhetorical Analysis Essay Outline FAQs

According to SOAPS, the main 5 elements of a rhetorical analysis are:

1. Subject, or the author’s ideas. 2. Occasion, or the text’s background. 3. Audience, or the people who would find the text interesting. 4. Purpose, or the reasoning behind the writing. 5. Speaker’s characteristics, or the author’s personal beliefs.

1. Logos— the appeal to logic. It includes argumentation, statistics, and facts. 2. Ethos— the ethical appeal. Ethos appeal to the morality and ethical norms of the target audience. 3. Pathos —the appeal to the reader’s emotions. 4. Kairos— the time of the argument.

Every rhetorical analysis ends with a conclusion. A good conclusion should:

1. Restate the thesis. 2. Summarize the points and strategies described in the body paragraphs. 3. End with concluding thoughts on the analysis.

A thesis for a rhetorical analysis is a bit different from the usual one. It needs to include the author’s appeals and the main point the author is trying to make. Like any other thesis, it must structure the further analysis and be connected to every paragraph.

Kairos is the timeliness of the argument. It is the appeal of the right time. The usage of kairos usually means that the author’s text is relevant for a certain period of time only.

• Rhetorical Analysis: Miami University
• Rhetorical Analysis Essay: Formatting: California State University, East Bay
• The Rhetorical Triangle: Understanding and Using Logos, Ethos, and Pathos: Louisiana State University
• The Rhetorical Triangle: The University of North Carolina at Charlotte
• General Notes on Rhetorical Analysis: Deer Valley Unified School District
• SOAPS: Rhetorical Analysis of a Reading Source: Kent Campus
• How To Write a Rhetorical Analysis in 8 Simple Steps: Indeed
• Rhetorical Analysis: Texas A&M University
• Rhetorical Analysis Thesis Statements: Virginia Wesleyan University
• What Are Logos, Ethos, Pathos, and Kairos?: University of Louisville
• Share to Facebook
• Share to Twitter
• Share to LinkedIn
• Share to email

A synthesis essay requires you to work with multiple sources. You combine the information gathered from them to present a well-rounded argument on a topic. Are you looking for the ultimate guide on synthesis essay writing? You’ve come to the right place! In this guide by our custom writing team,...

A critical analysis essay is an academic paper that requires a thorough examination of theoretical concepts and ideas. It includes a comparison of facts, differentiation between evidence and argument, and identification of biases. Crafting a good paper can be a daunting experience, but it will be much easier if you...

A visual analysis essay is an academic paper type that history and art students often deal with. It consists of a detailed description of an image or object. It can also include an interpretation or an argument that is supported by visual evidence. In this article, our custom writing experts...

A character analysis is an examination of the personalities and actions of protagonists and antagonists that make up a story. It discusses their role in the story, evaluates their traits, and looks at their conflicts and experiences. You might need to write this assignment in school or college. Like any...

Any critique is nothing more than critical analysis, and the word “analysis” does not have a negative meaning. Critical writing relies on objective evaluations of or a response to an author’s creation. As such, they can be either positive or negative, as the work deserves. To write a critique, you...

If you are assigned to write a rhetorical analysis essay, you have one significant advantage. You can choose a text from an almost infinite number of resources. The most important thing is that you analyze the statement addressed to an audience. The task of a rhetorical analysis essay is to...

Any literary analysis is a challenging task since literature includes many elements that can be interpreted differently. However, a stylistic analysis of all the figurative language the poets use may seem even harder. You may never realize what the author actually meant and how to comment on it! While analyzing...

As a student, you may be asked to write a book review. Unlike an argumentative essay, a book review is an opportunity to convey the central theme of a story while offering a new perspective on the author’s ideas. Knowing how to create a well-organized and coherent review, however, is...

The difference between an argumentative and persuasive essay isn’t always clear. If you’re struggling with either style for your next assignment, don’t worry. The following will clarify everything you need to know so you can write with confidence. First, we define the primary objectives of argumentative vs. persuasive writing. We...

You don’t need to be a nerd to understand the general idea behind cause and effect essays. Let’s see! If you skip a meal, you get hungry. And if you write an essay about it, your goal is achieved! However, following multiple rules of academic writing can be a tough...

An argumentative essay is a genre of academic writing that investigates different sides of a particular issue. Its central purpose is to inform the readers rather than expressively persuade them. Thus, it is crucial to differentiate between argumentative and persuasive essays. While composing an argumentative essay, the students have to...

It’s not a secret that the reader notices an essay title first. No catchy hook or colorful examples attract more attention from a quick glance. Composing a creative title for your essay is essential if you strive to succeed, as it: Thus, how you name your paper is of the...

Extremely helpful. Gave me wonderful definitions of Pathos,Lagos and Ethos.Broke down how to use these points to write my analysis. Thank you

We are so glad to hear that! Thank you!

Rhetorical Analysis Activities

Main navigation, translating for analysis.

This creative activity asks students to apply their multilingual skills to rhetorical analysis, asking them to translate sections of Ted Yoho's July 2020 public statement into one of their own languages or dialects as a way of better understanding how language -- and cultural perspectives -- influences argument.

Rhetorical Analysis Thesis Workshops

These two activities are designed to introduce students to the idea of a thesis statement for a rhetorical analysis essay and provide structured peer feedback on their draft thesis statement.

Beyond Tolerant - Revise and Decolonize

Through this activity, students engage with problematic statements from a series of different artifacts as a way of analyzing how dominant cultural stereotypes infect everyday discourse, then offering revisions designed to make the texts more inclusive.

Evolving Your RA Argument

In this workshop, students apply the Evolving Thesis method to their RA pre-write, using the pre-write as a foundation to develop their first working thesis. 

Preparing for the Rhetorical Analysis

This activity helps students prepare for their rhetorical analysis by leading them through a set of questions to help them identify important aspects of the rhetorical situation and then exploring the text's use of "available means of persuasion" within that framework.

Moving beyond Transition Words

This activity helps students focus on the importance and power of effective transitions by asking them to re-connect paragraphs from a published article that have been cut into separate pieces.

Analyzing the Rhetoric of Newspaper Advertisements

This activity is designed to introduce students to rhetorical analysis. It focuses on the visual rhetoric of advertisements.

Analyzing Mode, Medium, and Message

This activity asks students to consider how different media aggregate their global development content in order to consider the rhetorical relationship between  mode , (internet, printed paper, etc.)  medium  (publication) and  message  (content of the story).

Analyzing Viral Videos

This fun, low-stakes activity combines an initial asynchronous step with a follow-up engagement in real-time during class.  It invites students to start thinking about research topics, practice/refresh their rhetorical analysis skills, and to develop their oral communication skills (through a brief in-class presentation).

Rhetorical Analysis Choice Board

This asynchronous module applies Universal Design for Learning (UDL) principles to help students practice rhetorical analysis. Students choose three tasks that speak to their needs and interests and engage with a variety of audiences, messages, and modalities in the process.

Reading the Stanford Campus

This activity invites students to close read a space on campus by identifying the space's audience and purpose and determining which parts of the space are private/public and welcoming/unwelcoming to visitors.

We Shall Overcome Delivery Activity

In this light-hearted activity, students take turns delivering the same short passage using a different (exaggerated) mode of oral or embodied delivery.

These activities are licensed under  CC BY-NC-SA 4.0 . Please remember to attribute all activities to their original authors (even if with an “adapted from”) on any handouts, webtexts, slides, or assignments sheets you generate from them.

If you have any activities of your own that you’d like to share, please send them  here .

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

12.4 Analyzing Advertisements: Descriptive Summary and Rhetorical Analysis

When we view a painting, it’s often because we’ve chosen to do so—usually by visiting a museum. Advertisements, on the other hand, enter our field of vision whether we want them to or not. In both print and digital media, advertisements swirl around us. They pop up on websites, appear in our social media feeds, fill the magazines we read, and interrupt the television shows that we watch. They’re everywhere, and because they’re such a routine part of the visual information we take in each day, it’s important to think critically about how these images are designed and for what purpose.

The Elements of Advertisements

We may not consider advertisements to be works of art, but they’re certainly created with an incredible attention to detail and to the viewer’s experience, just like the other examples of paintings and films discussed in this chapter. For that reason, you can use the same techniques for analyzing art work and movies when analyzing advertisements. For example, when analyzing a print advertisement like the one below, it would be important to observe the use of color, tone, perspective, movement, and how the various objects and individuals are arranged in relation to each other, among other elements.

Similarly, when analyzing a commercial, it would be important to observe not only the visual elements but the audio and narrative elements, as well. Commercials may not come close to the depth of character and plot development that films achieve, but they still tell us stories, often quite effectively. (Keep in mind that plenty of people watch the Super Bowl not for the football game but for the especially entertaining commercial breaks.)

The Rhetoric of Advertisements

The reason that ads are created with such care is because, like any image, they are designed to produce effects. Like a painting, they might lead us to reflect on our identity, our culture, or our values. Like a film, they might elicit our emotions or give us a unique narrative experience. Of course, we all know the primary effect that advertisers hope their advertisements will have. Advertisements are meant to persuade us: to spend money, to use products, and to support candidates or causes, among other possibilities. One could argue that all images are persuasive in one way or another, but advertisements are explicitly so. They want something from us, and they’re not shy about asking for it. Consider the example below.

Because advertisements are persuasive, you can analyze the rhetoric of an ad just like you can with any other text that’s trying to support a particular claim or point of view. Doing so will help you figure out why a particular advertisement was created and whether or not you want to accept its message. The chapter on “Writing Situations” in this textbook offers more information about how to analyze the rhetorical situation of a text. When thinking about advertisements, though, it’s especially important to ask yourself about:

• The Writer: Who created the ad? What mindset or point of view might this person, group, or organization bring to the subject matter of the ad?
• The Purpose: What is the ad meant to do? What effect is it supposed to have on the viewer?
• The Audience: Who are the targeted viewers of the ad? What mindset or point of view could these individuals have, and how could that affect how the ad is received?
• The Exigence: What motivated the creation of the ad in the first place? What perceived need or larger situation is the ad responding to?

To get some practice analyzing the rhetorical situation of an advertisement, study the sample ad below. What can you determine about its writer, purpose, audience, and exigence?

In addition to analyzing an advertisement’s rhetorical situation (who created it, for whom, and why) you can also analyze the rhetorical appeals that the ad uses in order to achieve its purpose. That is, what features of the ad make it persuasive? Again, you should refer to the chapter on “Writing Situations” in this textbook for more information about rhetorical appeals. A good place to begin, though, is to consider the use of ethos, pathos, and logos in an advertisement. You can consider:

• Ethos: How does the advertisement establish its credibility? Is there anything about the advertisement itself (its professionalism, its quality, its tone) that persuades viewers to accept its message? Is there anything about the creators or sponsors of the advertisement (their authority, their prestige) that persuades viewers to accept its message?
• Pathos: How does the advertisement speak to a viewer’s emotions? Does it try to make the viewer happy, angry, fearful, or distressed (among other possibilities) in order to affect the viewer’s judgment of the message?
• Logos: How does the advertisement use logical argument and support to communicate its message? Does it make reasonable claims? Are those claims supported with sound evidence?

To get some practice analyzing the rhetorical appeals of an advertisement, study the sample ad below. What can you determine about its use of ethos, pathos, and logos to persuade the viewer?

In many ways, analyzing the rhetoric of an advertisement is like analyzing the rhetoric of any text. It’s always important to think about the writer, purpose, audience, and exigence, as well as about rhetorical appeals like ethos, pathos, and logos. That said, there are special considerations to keep in mind when analyzing the rhetoric of an advertisement.

Advertisements are a genre quite unlike the other texts you’ll read and write about in College Composition, many of which are long-form academic essays. Advertisements are also different from the other visual genres discussed in this chapter, particularly when you think about how quickly ads are meant do their work. While we might spend an hour or more watching a film or several minutes contemplating a work of art, we usually just glance at a print advertisement or watch a few seconds of a commercial. In order to understand how an ad could possibly persuade a viewer in so short a time, we have to consider how they use features such as:

• Brief, catchy slogans or dialogue
• “Power words” that draw attention and elicit emotion (free, easy, exciting, delicious, etc.)
• Attention-grabbing fonts, images, and sounds
• Use of white space and color to quickly direct the viewer’s focus
• Foregrounding or repetition of key words, product names, or sponsors
• Use of name recognition or endorsement to establish authority

To get some practice analyzing how ads use these strategies, consider the sample ad below.

The Ideology of Advertisements

One of the most effective ways for an advertisement to persuade us is by appealing to our values and assumptions. We often support candidates and organizations whose ads support our own worldview, for instance. Similarly, we may purchase products because we believe our bodies, attitudes, and choices should resemble those of the models or spokespeople endorsing them. To fully understand how ads try to persuade us, it’s necessary to think about how they try to confirm our assumptions (or our fears) about ourselves, our culture, and our world.

Of course, even when the values and assumptions embedded in an advertisement are not part of a deliberate attempt to persuade us, it’s important to notice them and think critically about them.  Advertisements are powerful. They’re everywhere. They can be flashy, provocative, and even fun. For these reasons, advertisements can normalize some beliefs (about race, for example, or body image or gender roles) and challenge or exclude others.

The critical theories already introduced in this chapter will help you to understand how the advertisements you analyze participate in our culture’s conversations about gender, race, class, and many other topics. You can find more information about these theories in this textbook’s chapter on “Literary Theory in the College Composition Classroom.”

An example of one scholar using critical theory (in this case, gender studies) to study advertisements is The Gender Ads Project by Scott A. Lukas. This site collects and analyzes advertisements in order to understand how they influence our ideas about gender and sexuality.

To practice thinking about how ads can reveal or even shape our assumptions about gender, consider the sample advertisement below.

Writing Exercise: Analyze an Advertisement

Use the strategies for visual analysis that you’ve learned about in this chapter to analyze the rhetoric of a print ad or commercial of your choice. Compose an analysis that:

• Describes the advertisement using the visual and narrative elements discussed in this chapter.
• Explains the advertisement’s rhetorical situation and use of rhetorical appeals.
• Explains how the advertisement reflects or challenges prominent cultural ideas about gender, race, class, sexuality, disability, or any of the other cultural issues discussed in this chapter.

Continue Reading: 12.5 Analyzing Public Art: Descriptive Summary and Rhetorical Analysis

Composition for Commodores Copyright © 2023 by Mollie Chambers; Karin Hooks; Donna Hunt; Kim Karshner; Josh Kesterson; Geoff Polk; Amy Scott-Douglass; Justin Sevenker; Jewon Woo; and other LCCC Faculty is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book