dissertation topics in marketing for mba

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25 Marketing Management Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.

Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.

Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.

Marketing managers perform:

Detailed market research
Develop product and service branding strategies
Develop strategies for targeting customers
Identify the marketing activities to be undertaken within the budget.

Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.

Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .

Marketing Management Research Areas For Dissertation

Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):

Customer relationship management (CRM)
Product lifecycle management (PLM)
Supply chain management (SCM)
Market analytics.

These are briefly explained below.

Customer Relationship Management

Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.

Product Lifecycle Management

The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.

Supply Chain Management

SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”

Market Analytics

Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.

Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics and finance dissertation topics .

Benefits of Marketing Management

There are various benefits of using Marketing Management. Some of them are as follows:

It increases sales and profits.
It improves customer satisfaction.
It reduces costs
It helps you to identify the problems in your business.
It improves the quality of products and services.
It builds a competitive advantage.
It makes processes more efficient.
It increases customer satisfaction.
It improves sales
It helps to identify new markets.

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List of Dissertation Topics for Marketing Management

Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.

Using financial products in the UK retail banking sector
A study of how service quality and customer satisfaction affect brand equity
A study of the antecedents and consequences of a firm’s reputation
Impact of social media marketing on consumer behaviour
The role of internet advertising as a marketing tool
A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
The influence of reference groups on purchasing patterns among British consumers
Factors that influence product packaging decisions
An investigation into how organizational culture influences employee behaviour
A preliminary study examined how sales assist the marketing role of security solutions.
A thorough analysis of the literature on the term “Coopetition.”
The function of marketing management in maintaining efficient supply chains
Review of the literature on product innovation in multinational companies
The psychology of consumers, how to evaluate it, and how it relates to digital marketing
Several of the most prevalent errors are made today in email marketing.
Correlation between marketing problem-solving techniques and marketing management support systems.
A comparison of marketing management practices in industrialized and developing countries.
A comprehensive review of the connection between management sciences and marketing management.
Exploring the potential link between corporate financial success and corporate social responsibility
A comparison of the regional strategic management of fashion apparel brands.
Analysis of market segmentation’s effect on hotel industry customer loyalty.
The analysis of the influence of social media on customer relationship management in the hotel industry.
The analysis of supply chain management on operational efficiency in the hotel industry.
The relationship between customer satisfaction, market share, and profitability
An empirical study into the relationship between brand image and consumer perception.

Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.

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