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Apple event 2023 recap: iPhone 15 price, colors announced; Apple Watch Series 9 unveiled

Apple unveiled its latest products, including the new iPhone 15 models and Series 9 Apple Watch , during its annual September event in Cupertino, California, on Tuesday.

The standard iPhone 15 will start at $799, while the larger 15 Plus starts at $899. The iPhone 15 Pro starts at $999, and the larger iPhone Pro Max starts at $1,199.

All four iPhone models will be available for preorder Sept. 15 and available in stores Sept. 22.

The Series 9 watch will also go on sale Sept. 22 and be priced at $399.

The keynote presentation, which was called "Wonderlust," was held on Apple’s campus at the Steve Jobs Theater. The event has become an annual staple on the tech calendar, dating back to the debut of the original iPhone in 2007.

Here's what was announced at Apple's 2023 event:

iPhone 15 price, features

Apple debuted the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max Tuesday.

The standard iPhone 15 will start at $799, while the 15 Plus will start at $899. The iPhone 15 will have a 6.1-inch display, and the 15 Plus will have a 6.7-inch display. 

The phones will have Dynamic Island, a redesigned notch at the top of the screen that takes up less visual space. The feature was first added to the iPhone 14 Pro models last year as a tool to track ongoing activity, like directions or the music you're listening to. 

The iPhone 15 base models will get the A16 chip used in the iPhone 14 Pro models.

What does the iPhone 15 look like?

Iphone 15 release date.

The iPhone 15 and 15 Plus will be available for preorder on Sept. 15, and they will be available online and in stores on Sept. 22.

iPhone 15 camera

The standard iPhone 15 models will have an improved camera system that will allow for greater optical zoom, switching from a 12-megapixel main camera sensor to a 48-megapixel version. 

The new camera has the same resolution as the camera on the iPhone 14 Pro.

iPhone 15 colors

The iPhone 15 will debut in five colors – black, blue, pink, white and yellow.

iPhone 15 Pro price, features

The iPhone 15 Pro starts at $999, while the iPhone Pro Max starts at $1,199.

The iPhone 15 Pro will have titanium sides, which replaces the stainless steel used since the iPhone X. The iPhone 15 Pro models will also have the faster A17 chip that the company claims will improve the mobile gaming experience.

iPhone 15 Pro camera

The iPhone 15 Pro models will have three cameras, similar to previous models, and a 48-megapixel main camera sensor.

The iPhone 15 Pro Max camera will have several new and updated features, including 5X optical zoom.

iPhone 15 Pro colors

The iPhone 15 Pro models will come in black, dark blue, dark gray and light grey.

Apple Watch Series 9 price, 'double-tap'

Apple also announced the newest model for the Apple Watch: the Series 9.

The primary upgrade comes from a new processing chip, called the S9 SiP, which the company claims will be faster than the one introduced in 2020.

The Series 9 will look similar to previous models, but it will have updated colors including pink, starlight and silver.

The Series 9 will also have a new feature called "double tap." The feature allows users to answer a call or control any number of actions in an app by tapping their index finger and thumb together, twice.

The watch will go on sale Sept. 22 and be priced at $399.

More about Apple Watch: How to get it

Apple Watch Ultra 2 price

Similar to the Series 9, the Apple Watch Ultra 2 will also have the "double tap” feature and have the S9 SiP processor.

The Ultra 2 will have on-device Siri, enabling faster, more accurate responses thanks to the S9 SiP.

The Apple Watch Ultra 2 will be $799.

APPLE WATCH ULTRA SERIES 2: OUTDOOR SMARTWATCH BUGALOO

Apple USB-C charger

Apple confirmed that its phones will move away from the company's Lightning charging system to a USB-C port . The changes will begin with the iPhone 15 line and AirPod charging case.

The change comes on the heels of regulations passed by the European Union to standardize the charging ports for electronic devices sold on the continent.

New iPhone 15 will use USB-C chargers: What to know about Apple's charging cord switch

Apple events through the years

More than 30 million people watched Apple’s 2022 event on YouTube.

Apple  unveiled the iPad in 2010 , the  Apple Watch in 2014  and the  AirPods in 2016 .

With more than 1.2 billion iPhones sold, Apple has “become a core part of people's lives around the world," Wedbush Securities analyst Dan Ives told USA TODAY. 

Apple generated more than $394 billion in net sales last year, and since its January 2007 unveiling of the first iPhone, the company's share price has risen more than 5,000%.

Apple: 16 years after the iPhone's launch, why Apple continues to play a huge role in our lives

To revisit this article, visit My Profile, then   View saved stories .

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Apple Event Liveblog: iPhone 14, Apple Watch, and More

Apple will take the wraps off its newest iPhone and Apple Watch today. We’re also expecting a few surprises.

Welcome to our Apple event liveblog. We are live on the ground at Apple headquarters in Cupertino, California for the expected launch of the next iPhone . We are also expecting the company to unveil the next generation of the Apple Watch , as well as a new set of AirPods . In addition to all these devices, we'll see some presentations from Apple employees highlighting the new features within the software that runs on them. The main event begins at 10 am Pacific/1 pm Eastern . Stay on this page to get live, up-to-the-minute updates on all the news, plus analysis and insight from our reporters at the event. Hang with us, it's a fun time.

Michael Calore

2 years ago

We've also got Adrienne So's deep dive (get it?) on the Apple Watch Ultra , and how the sub-three-day battery life may make it tough for it to compete with the other premium outdoors smartwatches that currently dominate that market.

In Case You Missed It

Here's our roundup of everything Apple announced today —all the details on the new products, as well as the new features coming to existing products in software updates.

Brenda Stolyar

It looks like Apple is waiting until October to release iPadOS 16 and MacOS Ventura—further proof the company will hold another hardware event that same month to announce new iPads and Macs.

If your Deep Purple iPhone detects a crash while you are on a highway and then needs to search for a satellite to call for help, is that a Highway Star? Dammit why didn't I think of this joke during the show.

The arrival of iOS 16 will bring with it Apple's newly added support for passkeys. This is the latest salvo in the great war against passwords; your devices' biometric sensors will soon be all you need to log into websites, apps, and internet services. Here's our explainer on everything you need to know about passkeys .

This content can also be viewed on the site it originates from.

Grant brings up a good point. We might see more about HomePod and/or HomeKit later this year. But also we might not. Watch this space.

Apple has officially confirmed, via its press releases, that iOS 16 and watchOS 9 will be available for download on September 12.

And that's a wrap on the presentation. (I almost typed “live event” by accident.) We'll be posting some more updates this afternoon as news trickles in from Apple about release dates for iOS and iPadOS, as well as more details about the products that were announced today.

All the iPhones.

Julian Chokkattu

The iPhone 14 Pro is $999 and the iPhone 14 Pro Max is $1,099. Preorders start Friday and they go on sale September 16. 

You can also buy the iPhone 11 for $429, iPhone 12 for $599, iPhone 13 for $699. The iPhone Mini is truly gone from Apple's lineup, I think. 

Don't die out there.

Adrienne So

Julian, no, it's just for Burning Man.

So basically, to test these iPhones, I have to get into a crash, then get stranded in the middle of nowhere, and I can use the new 48-MP camera to cinematically film my daring, action-y escape. 

It's three cameras but there's technically a new “2x” zoom that delivers high-quality 12-megapixel photos with the primary 48-megapixel camera. So, as Apple says, four zoom levels!

Stats, Specs. Maybe I'm a Leo, but I love the Deep Purple color.

Apple has noted the environmental impact of buying a new iPhone so many times that I feel obligated to point out that you can actually buy jewelry made from the precious metals in old phones! When my iPhone 11 finally ties, I want a dog tag made from its remains. 

Not going to lie, I love the smooth animations of the Dynamic Island. Still not sold on the name though. 

I suddenly…. want…the iPhone 14 Pro……

Sample shots from the three cameras on the Pro.

When will an iPhone deliver two -day battery life? 

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Apple Event Live Updates: MacBook Pro and AirPods 3 Announced! [Event Over]

Apple's virtual "Unleashed" event kicks off today at 10:00 a.m. Pacific Time, with the headline announcement expected to be redesigned MacBook Pro models based on Apple silicon. We will almost certainly also be hearing a release date for macOS Monterey and may see a few other announcements such as third-generation AirPods and a new high-end Mac mini .

As usual, Apple's online store is currently down in advance of the event.

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Live blog transcript ahead... 8:11 am : We're under two hours to go until showtime!

Good morning! ☀️ The big day is here. See you in just a few hours. #AppleEvent pic.twitter.com/k5ekfTDrvN — Tim Cook (@tim_cook) October 18, 2021

8:30 am : For a full recap of everything we're expecting to (or might) see today, check out our What to Expect article .

9:00 am : One hour to go!

9:24 am : Several fake YouTube streams claiming to be of the event are circulating, with the videos actually being cryptocurrency scams displayed alongside previous clips of Tim Cook on stage. YouTube has already taken down at least one of the accounts.

9:30 am : 30 minutes to go. Start making your snack plans and find a comfy spot to settle in, as this should be a good one!

9:42 am : The video stream is now live on Apple's site, currently featuring the "warp speed" star trails and some ambient music.

9:59 am : Just a few minutes away! The pace of the visual and music are increasing, with Apple logos repeatedly popping onto the screen.

10:00 am : Counting down, and here we go!

10:01 am : Starting off with a video in a garage showing a person recording the original iMac startup sound. And capturing various sounds like MagSafe clicks and the clicking of an AirPods case to create a song.

10:02 am : Zooming in to ‌Tim Cook‌ at Apple Park . Welcome back to our second event in just over a month.

10:02 am : Today, we're focusing on two important areas, music and the Mac. Let's start with music.

10:03 am : Our integration of hardware and services lets you listen across your devices.

10:04 am : This fall, we're taking Apple Music even further. Zane Lowe to tell you more.

10:04 am : Siri lets you listen to pretty much anything using just your voice. Hundreds of new playlists coming, accessible via ‌Siri‌. "Play some dinner music." "Play a playlist to help me wind down."

10:05 am : Brand-new subscription plan for ‌Apple Music‌...Voice Plan. $4.99 per month. Available in 17 countries. Everything available only via voice.

10:06 am : One of the best ways to experience ‌Apple Music‌ is on HomePod mini . Dave Wilkes Jr. to talk about that.

10:07 am : Today, we're introducing more ways for ‌HomePod mini‌ to complement your home.

10:07 am : New colors! Blue, orange, yellow.

10:08 am : Reviewing some of the things ‌Siri‌ can do with ‌HomePod mini‌ around the house...reminders, Intercom, etc.

10:09 am : ‌HomePod mini‌ still $99, new colors available in November.

10:09 am : ‌Tim Cook‌ back to talk about AirPods, the most popular headphones in the world. Susmita Dutta with more.

10:10 am : Spatial Audio embeds you deeper into the mix than ever before and brings music to life to create something truly multidimensional.

10:11 am : Every day, top artists are releasing more songs in Dolby Atmos. With TV shows and movies, it enables an immersive experience. AirPods Pro and AirPods Max give you dynamic head tracking. And today, we're announcing the third-generation AirPods.

10:12 am : All-new design inside and out. Force sensor like on ‌AirPods Pro‌. Brand-new low-distortion driver for powerful bass and crisp high frequencies.

10:13 am : Sweat and water resistant for workouts. New contoured design delivers sound directly to your ears. Adaptive EQ from the ‌AirPods Pro‌ coming to regular AirPods. Adjusted frequencies in real-time based on what you're hearing.

10:14 am : One-touch setup with automatic pairing to all of your Apple devices. Up to 6 hours of listening time. 5-minute charge gives you an hour of listening. Case gives you four additional charges for a total of 30 hours. ‌MagSafe‌ and wireless charging.

10:14 am : Now let's talk about the Mac.

10:15 am : With Apple silicon, the Mac experience is better than ever. We're a year into the transition.

10:15 am : Response has been off the charts. Mac has had its best year ever. Today, we're bringing Apple silicon to even more systems. John Ternus with the details.

10:16 am : Starting with MacBook Pro, which appeals to people who want to most powerful Mac notebook.

10:16 am : First pro chip designed for the Mac: M1 Pro .

10:17 am : Johny Srouji to discuss the ‌M1 Pro‌.

10:17 am : The M1 has shocked the PC world, but some users need even more. ‌M1 Pro‌ is our next breakthrough chip for the Mac.

10:18 am : We've scaled up the ‌M1‌, doubled the width of the memory interface with up to 32 GB of unified memory.

10:18 am : 5nm process, 33.7 billion transistors. 10-core CPU with 8 high-performance and 2 high-efficiency. 16 GPU cores, up to twice as fast as ‌M1‌

10:19 am : Media Engine with ProRes support.

10:19 am : Display Engine for multiple displays and more Thunderbolt I/O.

10:20 am : But we want to push things even further, so we're launching not just one, but two new chips. M1 Max .

10:20 am : ‌M1 Max‌ builds on ‌M1 Pro‌ starts with doubles memory interface once again. Up to 400 GB/s, up to 64GB unified memory with 57 billion transistors. Same 10-core CPU, but 32-core GPU.

10:21 am : Even more capable Media Engine, and all of this at industry-leading performance per watt.

10:22 am : ‌M1 Pro‌ and Max have higher performance at every power level compared to PC chips.

10:22 am : Similar story with GPU. 7x faster than PC integrated graphics at same power. Similar performance to discrete graphics but with 70% less power.

10:23 am : Comparing to fastest PC laptop we could find. ‌M1 Max‌ uses 100W less power, but similar performance.

10:24 am : PC chips drop back performance while on battery, while ‌M1 Pro‌/Max stays fast.

10:24 am : Craig Federighi to talk about how macOS leverages ‌M1 Pro‌/Max.

10:25 am : We've made improvements across the system to support the new chips. Allocating tasks across performance and efficiency cores, leveraging unified memory, etc.

10:26 am : 3x faster ML performance, with some models performing 20x faster.

10:27 am : Let's talk apps. Users can way more of them, and they perform way better. Every Apple is optimized, and Rosetta 2 lets Intel apps keep working. iPhone and iPad apps, Universal apps, etc.

10:27 am : Logic Pro: musicians can create spatial audio mixes on a notebook.

10:28 am : Third-party developer video going over how they can take advantage of Apple silicon.

10:31 am : Back to John Ternus. ‌M1 Pro‌ and Max represent a huge leap forward, and our teams have been hard at work at new designs.

10:31 am : Teaser video for the MacBook Pro, which includes a notch!

10:32 am : 14" and 16" models. HDMI, ‌MagSafe‌, SD card, slot.

10:33 am : All-new aluminum enclosure with new thermal design. Fans never have to turn on for most tasks. 16.8 mm thin and 4.7 pounds for 16", 3.5 pounds, 15.5mm thin for 14".

10:33 am : All-black keyboard with full-size function keys.

10:34 am : Connectivity: HDMI, Thunderbolt 4, SD card on right. Headphone jack, two more Thunderbolt 4, ‌MagSafe‌ 3 on left.

10:34 am : ‌MagSafe‌ 3 supports higher power, and you can still charge over Thunderbolt.

10:35 am : Breathtaking display, with Kate Bergeron to tell you more. Bezels are just 3.5mm on the sides. Expanded display up and around the camera.

10:35 am : Menu bar is now up and out of the way, wrapped around the camera.

10:37 am : ProMotion with up to 120Hz refresh rate. Automatically steps down with static content to preserve battery life. Liquid Retina XDR with a billion colors.

10:39 am : Trevor McLeod talking about the camera, which is now 1080p with wider aperture lens and more efficient ISP for 2x better low light performance.

10:40 am : Now, let's talk about audio. Up to 60% lower noise floor on mics to capture subtlest sounds. 16" has two tweeters and four force-canceling woofers that displace twice as much air for 80% more bass that goes half an octave deeper. Same sound system on 14".

10:42 am : Talking performance. 16" with ‌M1 Pro‌ and ‌M1 Max‌ has up to 2x performance of previous generation with i9. Graphics up to 2.5x faster with Pro, 4x faster with Max.

10:43 am : Unified memory lets you tap into more for graphics. 3D artists can easily work with extreme textures, can edit up to 30 streams of ProRes 4K or 7 streams of ProRes 8K.

10:43 am : SSDs up to 7.4 GB/s read, more than twice as fast as before.

10:44 am : Battery life: Up to 2x longer with Lightroom, 4x longer for code compiling. 14" up to 17 hours of video playback, 16" up to 21 hours.

10:45 am : Fast charge up to 50% in just 30 minutes.

10:46 am : One more look at this beast of a machine with a video.

10:48 am : John Ternus summarizing MacBook Pro. Order today, available next week.

10:49 am : $1999 for 14", $2499 for 16" starting prices. Silver and space gray. Now back to Tim.

10:49 am : Tim is wrapping up.

10:49 am : Thank you for joining us. Stay safe, and have a great day.

10:50 am : Stay tuned to MacRumors for even more coverage of today's announcements!

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Apple Spring event: Date, time, new product rumors for Let Loose event

We’d given up hope for a spring event this year, but Apple surprised us by issuing invites to an event on May 7, 2024. So it turns out that big things are brewing at Apple Park after all, and we will find out what they are very soon.

In this article, we explain what you need to know about Apple’s May event, how to watch it live, and what products you can expect to be unveiled.

Apple’s spring event is one of the three or four big events in Apple’s yearly cycle of announcements. We get the big software announcements at WWDC in the summer, the iPhone launch in September, sometimes we see Apple make Mac and iPad announcements in October or November, and (most years) we get some hardware reveals at a spring event in March or April. At these events Apple executives hit the stage–whether real or virtual–and boast about some recent successes, before revealing what new products are about to launch. For more detail on Apple’s calendar of events, read When is the next Apple event?

Apple has held lots of spring events over the years, but they don’t happen every year and there was no guarantee that Apple would hold a spring event in 2024. Once Apple had announced the dates for WWDC it was assumed there would be no Spring event, but it turns out there will be. Read on to find out more.

When the event starts you will be able to watch it right here:

Will there be a spring Apple event in 2024?

Apple has confirmed that it will hold an event on Tuesday May 7 at 7am PT.

We’ll discuss the products that might launch below.

When is Apple’s spring 2024 event?

• Tuesday May 7 at 7 am PT.

While the date is a lot later than previous ‘spring’ events, it’s quite typical for Apple to hold events (other than WWDC) on a Tuesday or sometimes a Wednesday.

Here are the dates of the past seven Apple spring events.

• 2023: No event
• 2022: Tuesday March 8
• 2021: Tuesday April 20
• 2020: No event
• 2019: Monday March 25
• 2018: Tuesday March 27
• 2017: No event
• 2016: Monday March 21
• 2015: Monday March 9
• 2014: No event
• 2013: No event
• 2012: Wednesday March 7

What time will Apple’s spring event start?

Apple’s events generally start at 10 a.m. in local (California) time, but this time the event starts at 7am PT.

Here’s how it would work out in various territories:

• U.K.: 3 pm (BST)
• Rest of Europe: 4 pm (CEST)
• U.S.: 7 am (PT), 8 am (MT), 9 am (CT), 10 am (ET)
• Canada: 7 am (PT), 8 am (MT), 9 am (CT), 10 am (ET)
• India: 7.30 pm (IST)
• Singapore and China: 11 pm
• Japan: next day at 2 am (JST)
• Australia: 11 pm (AWST), 11.30 pm (ACST), midnight (AEST)
• New Zealand: next day at 2 am (NZST)

Apple events generally last between one and two hours.

What is the spring event tagline and what does it mean?

The tagline is Let Loose, a phrase that suggests freedom, perhaps the idea that creativity will be let loose.

The image accompanying the invite is of an Apple Pencil drawing, so a new range of iPads and a new Apple Pencil are expected. Read more about the new products expected at the event below.

The date (7 May) and time (7 am) may also be relevant. If Apple updates the iPad Pro 12.9in and iPad mini they will both be 7th generation models.

What will Apple announce at the spring event?

We’ve seen Apple announce the M3 MacBook Air via a press release. So what could be next?

The iPads are overdue an update. They were the one product category that didn’t get a look in at all in 2023. Not a single Apple tablet was updated. So a new batch of iPads is expected including a new  iPad mini and  iPad Air  (the latter of which could have a larger screen option). An  11th gen iPad and an update to the iPad Pro , also with a screen size adjustment, could also happen in the spring, although we may be waiting a little longer for them. There is also an expectation that a new Apple Pencil could soon launch.

Now the MacBook Pro, iMac and MacBook Air offer the M3 (and M3 Pro and M3 Max in the case of the MacBook Pro), but what of the Mac mini ? That Macs will surely be updated soon.

We could also see some updates to the Home products. There have been rumors of a faster version of the Apple TV, a HomePod with screen , or a product that combines the two products. Speaking of music, we could also see new AirPods – including a cheaper model. Read the AirPods rumors .

We could also get a date for the availability of the Vision Pro outside the U.S. According to analyst Ming-Chi Kuo the Vision Pro is likely to launch outside the U.S. before WWDC 2024 , which likely takes place in June. Speaking of which, we’ll probably be waiting until WWDC in June for the Mac Pro and Mac Studio update .

How to watch Apple’s spring event live

The best way to watch would be to get an invite to attend in person, but most of us won’t be so lucky. Fortunately, Apple will also live stream the presentation so everyone can watch along.

The first place to try is right at the top of this article where we have embedded Apple’s YouTube stream. You can also watch on Apple’s events page , which will have the live stream on the night. Indeed, the main Apple.com home page should have plenty of coverage while the presentation is happening.

If you’ve got an iPhone, an iPad, an Apple TV, or a Mac–assuming the device has sufficiently up-to-date software–you can watch the stream on the TV app. PC owners can also watch but will need to visit Apple’s site as mentioned above.

After the event is finished, it will also be available to rewatch in the Podcasts and TV apps, and on Apple’s website .

The company has occasionally experimented with streaming announcements on its Twitter page , although we don’t expect it to repeat the strategy this time.

Finally, Apple has for certain events in the past held broadcast events in Apple Stores, so it may be worth contacting your nearest outlet to see if they have anything planned.

What has Apple launched in past spring events?

Studying past behavior can help us predict what Apple will do in the future. Here’s what Apple has announced at previous spring events.

• 2023: no event
• 2022 (“Peek Performance,” virtual): New iPhone SE, new iPad Air, Mac Studio and Studio Display, and new iPhone color options
• 2021 (“Spring Loaded,” virtual): New iPad Pro and iMac, Apple TV 4K, AirTags, new iPhone color options and iOS 14.7
• 2020: no event
• 2019 (“It’s show time”): Apple Card, and the News+, TV+, and Arcade subscription services
• 2018 (“Let’s take a field trip”): New iPad and education announcements
• 2017: no event
• 2016 (“Let us loop you in”): iPad Pro, iPhone SE, and software updates
• 2015 (“Spring Forward”): Apple Watch, a new MacBook, and iOS 8.2
• 2014: no event
• 2013: no event
• 2012 (“We have something you really have to see. And touch”): 3rd-gen Apple TV and 3rd-gen iPad

What happens at an Apple event?

Like most tech-company launch events, it will feature both fluff and substance. Expect some tedious bragging at the beginning; this may cover such topics as operating system adoption rates, hardware customer reviews, and eco-friendly manufacturing policies. But Apple wouldn’t hold an event if there wasn’t something worth hearing, and we should get into proper announcements within 10 minutes or so.

Generally, you can expect multiple separate announcements at an Apple event.

Author: Karen Haslam , Managing Editor

Karen has worked on both sides of the Apple divide, clocking up a number of years at Apple's PR agency prior to joining Macworld more than two decades ago. Karen's career highlights include interviewing Apple's Steve Wozniak and discussing Steve Jobs’ legacy on the BBC. Having edited the U.K. print and online editions of Macworld for many years, more recently her focus has been on SEO and evergreen content as well product recommendations and buying advice on Macworld.com.

Recent stories by Karen Haslam:

• Macworld Podcast: Apple ‘Let Loose’ iPad event and what to expect
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4 Powerful Presentation Lessons from Apple

Get your team on prezi – watch this on demand video.

Chelsi Nakano May 02, 2016

With the upcoming Apple announcement only a day away, the business world is buzzing in anticipation. What will Tim Cook unveil next—and how will it impact our lives? Whether tomorrow’s announcements harken a new iPhone or a wearable device, we can be certain of one thing: the presentations will be of the highest caliber.

Over the past three decades, Apple’s executives have delivered some of the best presentations in the business. From Steve Jobs’ unveiling of the first iMac in 1998 to Tim Cook’s keynote at last year’s Worldwide Developers’ Conference, Apple has served as an exemplary model for effective content and delivery for years.

As we get ready for the next big product launch from Cupertino, let’s look back at some of the presentation techniques that have made past Apple announcements so great. If you want to present like Steve Jobs, make note of this list in the prezi below and follow these tips next time you get up on stage.

1. KEEP YOUR MAIN MESSAGE SIMPLE—AND TWEETABLE.   (TWEET THIS!)

Apple sticks to sleek, simple design when it comes to its devices—and its presentations are no different. From the language to the visuals, everything in an Apple presentation is designed to convey one message at a time as clearly as possible. This dedication to clarity and simplicity ensures that Apple’s audiences come away from these presentations with the exact message that Apple wants to spread. Communications expert Carmine Gallo praises Apple executives for going so far as to make sure that their headlines are less than 140 characters long, so media outlets and audience members can tweet them out exactly as they said on stage. Take a look at Twitter after tomorrow’s announcement—you might just notice the same headlines, straight from Tim Cook’s mouth, making the rounds.

2. BRING YOUR DATA TO LIFE WITH VISUALS.   (TWEET THIS!)

Steve Jobs understood the importance of powerful imagery. When he announced the launch of the MacBook Air on stage in 2008, Jobs wanted to highlight just how thin Apple’s newest laptop computer was. Instead, however, of simply telling his audience the impressive dimensions of the computer, he showed them, using an image of a manilla envelope .

“It’s so thin,” he said, “it even fits inside one of these envelopes we’ve seen floating around the office.” With this powerful image, Jobs was able to get his message across in a much more compelling way than he would have with numbers and text alone.

Visuals are scientifically proven to help your audience remember your message. Several studies have shown that when combined with images, text-based information is  42% more memorable .

3. PREPARE FOR THE UNEXPECTED.   (TWEET THIS!)

At the Macworld Conference in 2007, Steve Jobs’ clicker famously failed him. Instead of throwing the wretched piece of plastic on the ground or storming off the stage, Steve kept his cool. He made a joke to put the audience at ease, and then launched into a story about his adventures with Apple co-founder Steve Wozniak in high school.

https://youtu.be/_NNdOy0TJSk

In a matter of minutes—which can feel like hours when you’re up on stage with no backup—the clicker was working again, and Steve was able to continue with his talk. Steve seemed like a natural on stage, but in fact he was meticulous about his preparation—which included preparing anecdotes to tell when clickers stopped working.

4. PLAN FOR A “WOW” MOMENT.   (TWEET THIS!)

Steve Jobs was famous for his audacious statements and bold choices, especially when it came to presenting. Jobs knew how to work an audience—and how to delight them with the unexpected. A great example of this kind of “wow” moment is from Jobs’ introduction of the iPhone in 2007.

“Today, we’re introducing three revolutionary products,” Steve began. “The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device.” He repeats these lines as the audience begins to cheer. “Are you getting it? These are not three separate devices. This is one device.” And the crowd went wild.

By baking a surprising “wow” moment into every presentation, you’ll be able to keep your audience engaged and enthused—because they’ll never know what to expect next.

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How to watch Apple's May 2024 iPad launch event

Get ready for the May 7 Apple 'Let Loose' livestream

• How to watch Apple's Let Loose event

What to expect at the Apple May event

The next Apple event is taking place on May 7 , where we're expecting to see a new suite of iPads get revealed, with pre-orders sure to follow. 

Titled 'Let Loose', Apple will be livestreaming the launch, which suggests it'll be a significant one, with the Cupertino crew having plenty to show off; we're not expecting much beyond new tablets, so be ready for new software demonstrations, though surprises definitely aren't out of the question. 

The main image for the event features a hand twirling an Apple Pencil amid a colorful Apple logo, so we expect there to be a focus on using iPads for creativity, likely with a new and enhanced Pencil. And rumors suggest that the Apple Vision Pro will get Pencil support; if so, expect Apple to tout the creation of digital art with in a virtual and mixed reality environment. 

So read on for details on how to watch May's Apple event , along with a quick overview on what to expect. 

How to watch the Apple Let Loose livestream

Apple's May event will take place in the form of a livestream. It kicks off on May 7 at 7am PT / 10am ET / 3pm BST, and on May 8 at 12am AEST. 

The easiest way to watch the livestream will be on YouTube , where Apple currently has a holding page (see below) where you can set a reminder to get notified of when the steam starts. But you can also watch the May Apple event on the company's website and on the Apple TV app. 

We'll be reporting on all the action so do keep an eye on TechRadar if you can't' follow the livestream. And we're sure to have some interesting videos and insights over on the TechRadar TikTok . 

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In short: iPads. Going by the rumors so far, we expect Apple to launch an iPad Air 6 , which is tipped to potentially come with an OLED display, a new M-series chip – probably the M2 chip but with scope for the M3 chip at a push – and come in a new 12.9-inch option for people who want a bigger tablet without needing to splash the cash on a high-end iPad Pro. 

Speaking of which, we're expecting to see new iPad Pro models. The iPad Pro 2024 modes are tipped to carry on with the 11-inch and 12.9-inch models, but are likely to drop the LCD and mini-LED displays of their respective predecessors for OLED panels ; these would likely promise better colors and contrast, a boon for digital artists and content creators. As 'pro' tablets we can expect the new iPad Pros to make use of the M3 chip, with the larger model potentially getting a more powerful M3 Pro slice of silicon. 

There have been murmurs of a new Magic Keyboard and Apple Pencil . The former could have a more laptop-like design, potentially being made out of aluminum and featuring a larger trackpad. The new Pencil could have various sensitivity improvements, more gesture options, and better compatibility with third-party apps; moreover it could also work with the Vision Pro. 

We also wouldn't be surprised if Apple touted more Vision Pro features and interconnectivity with the new iPads. And there's scope for the likes of a new iPad AIr getting a gaming focus given how the iPhone 15 Pro 's A17 Pro chip can run console-quality games and Apple Arcade keeps building out its library. 

All in all, the May Apple event could be an interesting one. It's not likely to shake things up like an iPhone launch; we'll need to wait until September and the likely launch of the iPhone 16 range go that. But May 7 could still host a livestream that Apple fans won't want to miss. 

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Roland Moore-Colyer is Managing Editor at TechRadar with a focus on phones and tablets, but a general interest in all things tech, especially those with a good story behind them. He can also be found writing about games, computers, and cars when the occasion arrives, and supports with the day-to-day running of TechRadar. When not at his desk Roland can be found wandering around London, often with a look of curiosity on his face and a nose for food markets. 

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Use FaceTime or other videoconferencing apps instead of Keynote Live

To share a Keynote presentation live over the internet, use FaceTime or another videoconferencing app instead of Keynote Live, which is no longer available.

For the best experience when sharing a Keynote presentation in a videoconference, update to the latest version of the Keynote app and to the latest version of macOS, iOS, or iPadOS on your device.

Share your Keynote presentation with FaceTime

With FaceTime, you can use screen sharing to share your presentation and include presenter audio and video alongside your slides. You can present to others in both standard and group FaceTime calls. Invite participants within FaceTime or generate and send a shareable link to invite others to a call.

Click the Keynote window you want to share, then click the Share This Window button. The presenter display is automatically hidden from other participants on the call.

On iPhone or iPad

Start your FaceTime call.

Switch to Keynote , then open the presentation you want to share.

Generate and send a shareable link

You can generate and send a shareable link to invite others to your FaceTime call, like with email or Messages.

Share a link to a FaceTime call on Mac

Create a link to a FaceTime call on iPhone

Create a link to a FaceTime call on iPad

Share your Keynote presentation with other apps

Other videoconferencing apps like Zoom and WebEx support screen sharing on iPhone, iPad, and Mac. You may need to initiate a screen sharing session before starting playback in Keynote. If you are presenting in a window on Mac, the presenter display is hidden from other participants.

For more information on sharing your screen through a third-party video conferencing app, see the documentation that comes with the app you’re using.

Use Keynote to present remotely in a video conference

Use SharePlay to share screens in FaceTime on Mac

Share your screen in FaceTime on your iPhone or iPad

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Presentation Clock TimeKeeper 4+

Simple speech timer, jordan holland, designed for ipad.

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Are you tired of going over your allotted time during presentations or speeches? Look no further than TimeKeeper, the powerful and user-friendly speech timer app designed to keep you on track and elevate your public speaking skills. Key Features: - Flexible Timer Management: With TimeKeeper, you can easily start, pause, and reset timers for your speech or presentation. Maintain full control over your time, ensuring you stay within your allocated slots. - Customizable Bell Sounds: Stay in sync with your time slots by setting up to three distinct time intervals. TimeKeeper will emit a bell sound at each specified interval, providing you with audible cues to transition smoothly through your speech. The app also includes notifications(optional). - Enhance Time Awareness: Visual indicators within TimeKeeper's intuitive interface help you visualize your progress as you speak. Keep a close eye on the timer countdown, enabling you to pace yourself effectively. - Versatile Application: TimeKeeper is perfect for various scenarios, including presentations, speeches, debates, workshops, and meetings. Whether you're a student, professional, or public speaker, this app is an invaluable tool to keep you organized and deliver impactful performances. - User-Friendly Design: TimeKeeper's sleek and intuitive interface ensures a seamless experience. Effortlessly navigate through timer controls and settings, allowing you to focus on your speech without distractions. Take control of your speaking engagements with TimeKeeper, the ultimate speech timer app for iOS. Download now and experience the confidence of delivering your best presentations every time. Privacy Policy: https://sites.google.com/view/timekeeper-privacy Terms of Use: https://sites.google.com/view/timekeeper-terms

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Apple Event 2024: When is it, the schedule in the USA and what devices will be presented

Apple always surprises fans with these events

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T ech company Apple is preparing for another of its famous presentation events, which has aroused curiosity and speculation about the upcoming products that the company will announce.

Fans of technology gather each year to see what Apple has produced, with products ranging from new phones, laptops and computers to pencils and watches.

What to expect from Apple Event 2024

In February 2023, Apple unveiled the new Mac Book Air M3 and launched the Apple Vision Pro for augmented reality viewers.

Always standing out as one of the most innovative companies, Apple has already summoned the press to its next launch event.

Although the company did not reveal details about what will be seen at this presentation, the brand's news outlet, AppleSphere, highlighted that what we could see are the new iPads , as well as a couple of new launches.

Apple Event 2024 What devices will be unveiled?

In addition to those noted by AppleSfera, the company's CEO, Tim Cook , hinted at the launch of new design tools with a tweet that reads: "Signed up for this Tuesday May 7" accompanied by the emoji of a pencil.

• iPad Air (6th gen.): Would possibly come in two sizes for the first time at 10.9 and 12.9 inches, incorporating the M2 chip as the big new feature and maybe even a Mini-LED display on the larger model
• iPad Pro (2024): These could be two new versions that, also in similar sizes (11 and 12.9 inches) will stand out for incorporating the M3 chip, as well as OLED panels and a new design that has not been leaked too much.
• Apple Pencil Gen 3
• Magic Keyboard with revamped trackpad

Where and how to watch Apple Event 2024?

The event will be entirely virtual on Tuesday, May 7 at 07:00 PT / 10:00 ET and you can follow it on Apple's official website, www.apple.com.

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Apple's 'Let Loose' Event: Could This Be a Big Year for iPads?

The event invite from Apple strongly suggests that new iPads are coming next week.

• Nearly 20 years writing about tech, and over a decade reviewing wearable tech, VR, and AR products and apps

It's been over a year since we've seen a new iPad model.

There hasn't been a new iPad since 2022, but Apple seems likely to change that next week. All signs point to the release of new iPad models in early May.

Apple CEO Tim Cook posted this GIF for the virtual event to X on Tuesday morning.

Last week, I received an email invite for a virtual Apple event, scheduled for May 7 at 7 a.m. PT (10 a.m. ET). The invite, which says "Let Loose," shows a drawing of a hand holding an Apple Pencil. Considering the iPad is the only device that uses the Pencil -- that doesn't leave much to the imagination.

Apple's been expected to release new OLED-screened iPad Pros with newly designed Pencils and Magic Keyboard cases. New iPad Airs are also expected, including a larger-screened 12.9-inch model. Apple's iPad Air lineup tends to be slightly redesigned versions of previous-model iPad Pros, so just look to the M2 iPad Pro lineup for a sense of what the next Airs could be. These would be the first new iPads since the iPad Pro M2 model arrived in late 2022.

Apple's virtual invite shows an Apple Pencil.

Budget iPads aren't expected to be on tap here: Both the entry-level iPad and iPad Mini may not get updated until sometime in the fall. In the meantime, Apple will likely push new creative uses for its higher-end iPads, and justify what could end up being a significantly higher price for the revamped OLED-screened models. The Pro modes are also expected to have M3 processors, and all the iPads should finally have front cameras centered on the landscape edge for better-framed video chats when docked with a keyboard, like the 10th-gen iPad has (and all MacBooks).

There are two open-ended questions I have: Will iPads and Pencils become more hooked-in to the Apple Vision Pro ? And will iPads become more of a Mac replacement than they currently are? The answer to both is probably no for now, but with Apple's software-focused WWDC conference only a month afterwards, it's an interesting time to release new pro hardware.

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Apple Events

Apple event.

Watch on 07/05 at 3 pm. Tune in at apple.com or on the Apple TV app.

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Apple event 30 october 2023.

Introducing the new MacBook Pro 14” and 16” and the new iMac. Now supercharged by the M3 family of chips.

Apple Event 12 September 2023

Introducing iPhone 15 Pro, iPhone 15, Apple Watch Series 9, Apple Watch Ultra 2, and a major step towards making all our products carbon neutral by 2030.

WWDC 5 June 2023

Introducing the new 15‑inch MacBook Air with M2, Mac Studio with M2 Max and M2 Ultra, Mac Pro with M2 Ultra, and previews of iOS 17, iPadOS 17, macOS Sonoma and watchOS 10.

Apple Event 7 September 2022

Introducing an all-new iPhone lineup, rebuilt AirPods Pro, three new Apple Watch models and an exciting update to Apple Fitness+.

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Introducing the new MacBook Air, 13‑inch MacBook Pro, iOS 16, iPadOS 16, macOS Ventura and watchOS 9.

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Apple ipad air (m1) drops to all-time lowest price—but hurry.

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As you’ll doubtless know by now, it looks like Apple will reveal a new iPad Air on Tuesday, May 7, which will go on sale around Friday, May 17. But Best Buy has just launched a very tempting offer on the current model, and it’s at a lower price than it’s ever hit before.

Apple iPad Air 2022. Snap it up for an all-time low price now.

The price is a full $200 off Best Buy’s regular price of $599.99, that is, it’s a full one-third off, meaning the price is down to just $399.99. So, what’s the catch? Well, there isn’t one, but you need to note that this price is only for the Starlight finish. That’s not exactly a hardship—if you ask me, it’s the best-looking color in the range. This is for the model with 64GB storage, and wi-fi connectivity.

You need to move very fast: this offer is only available until the end of the day today, Monday, April 29. Strictly speaking, it runs out at 10 p.m. Pacific, so that’s just a few hours away.

If you want one of the other colors in the range: pink, purple, space gray or blue, then you have more time on your hands. All four are available at a reduced price that goes on longer than just tonight.

But the offer is not as keen: it’s $100 off, that is, $499.99.

So, should you rush to pick this up, or wait until next week for the new model to launch?

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Well, the M1 processor on board is very fast indeed—this is the iPad Air I’ve been using for more than a year now and it’s great. It has Touch ID in the power button, which is arguably the most efficient biometric unlock on the tablet. Certainly, I find it at least as convenient as Face ID on the iPad Pro.

Of course, we don’t know what exciting benefits the next iPad Air might bring, though it looks like it will come in a larger size, with a 12.9-inch display as well as the current 10.9-inch version.

While the next model will undoubtedly be better, it’s hard to knock the performance, design and all-round usability of the current model. If you think the bigger screen of the next version is what you want, then waiting is the right tactic for you. But if you like the size, weight and looks of the current model, and Starlight appeals, then this is a great opportunity to snag a powerful tablet at a remarkable price.

The deal highlighted within this post was selected by the Contributor and does not contain affiliate links.

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