objective in resume for marketing manager

Top 16 Marketing manager Resume Objective Examples

Updated July 12, 2023 13 min read

A resume objective is a brief statement, usually no more than two sentences, that outlines the position you are seeking and how your skills and experience can be of value to the employer. When writing a resume objective for a marketing manager position, it's important to focus on the specific qualities and experiences that make you an ideal candidate. For example, emphasize your ability to develop creative strategies to drive sales growth or your experience in managing large-scale campaigns. Additionally, include any certifications or qualifications that are relevant to the role. Examples of resume objectives for a marketing manager position could include: "Seeking a marketing manager role with ABC Company where I can leverage my 5+ years of experience developing innovative campaigns and driving profitable results" or "Highly motivated marketing manager with 10+ years of experience in digital marketing looking for an opportunity to use my skillset to increase brand awareness."

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Top 16 Marketing manager Resume Objective Samples

• To leverage my expertise in digital marketing, market analysis, and customer relations to drive growth for a successful organization.
• To utilize my strong communication and organizational skills to develop effective marketing strategies that will increase brand awareness and customer loyalty.
• To apply my knowledge of SEO, SEM, email campaigns, and social media to help the company reach its goals.
• To employ my leadership skills to manage a team of marketing professionals and ensure all projects are completed on time and within budget.
• To create innovative marketing campaigns that will engage customers and generate more leads.
• To build relationships with key stakeholders in the industry to ensure maximum exposure for the company’s products or services.
• To use data-driven insights to optimize existing marketing strategies and create new ones that will increase ROI.
• Seeking a position as a Marketing Manager where I can utilize my experience in developing creative campaigns that drive sales.
• Looking to join an established organization as a Marketing Manager where I can utilize my knowledge of digital marketing tools such as SEO, PPC, content creation, etc., to promote their products/services.
• Aiming to join an ambitious team as a Marketing Manager where I can contribute with my excellent communication skills and strategic thinking abilities.
• Seeking an opportunity as a Marketing Manager where I can apply my analytical skills in developing effective advertising strategies that will bring success for the company.
• Desire to work as a Marketing Manager utilizing my experience in creating compelling content that resonates with target audiences across multiple channels.
• Looking for an opportunity as a Marketing Manager where I can use my expertise in market research techniques for gaining valuable insights into customer behavior patterns.
• Motivated individual seeking a role as a Marketing Manager where I can leverage my project management capabilities for delivering high-quality results on time and within budget constraints.
• Eager to join an organization as a Marketing Manager where I can put into practice my understanding of branding principles while driving brand recognition among target audiences through various channels of communication.
• Aiming to secure the position of Marketing Manager at an esteemed organization where I can utilize my exceptional problem-solving skills along with extensive knowledge of digital marketing tools for promoting their products/services effectively

How to Write a Marketing manager Resume Objective

In today’s competitive job market, it is essential for a marketing manager to create a resume that stands out. A powerful resume objective is key in conveying your skills and experience in a concise, yet effective manner. This essay will provide guidance on how to write an effective resume objective for a marketing manager position.

When writing a resume objective for a marketing manager, the first step is to identify the target audience. It is important to tailor the objective to the specific company or organization you are applying to as this will demonstrate knowledge of their mission and goals. Additionally, be sure to emphasize your unique qualifications and experience that make you stand out from other applicants.

Once the target audience has been identified, think about the skills and qualities that make you an ideal candidate for the position. Make sure that these qualities are highlighted in your objectives statement—avoid using generic phrases like “seeking a challenging role” or “to utilize my skills” as these do not demonstrate any value or expertise. Rather, focus on what sets you apart from other candidates such as your ability to develop creative strategies for campaigns or lead successful projects.

Finally, ensure that your objectives statement is concise and clear—it should not exceed three sentences in length and should be tailored specifically to the role you are applying for. Furthermore, avoid vague language and use action words such as “lead” or “manage” instead of passive words like “help” or “contribute” when possible.

In summary, when crafting an effective resume objective for a marketing manager position it is important to identify your target audience and highlight your unique qualifications while keeping the objectives statement concise and clear. Doing so will ensure that your resume stands out from other applicants and increases your chances of securing an interview with potential employers.

Related : What does a Marketing manager do?

Key Skills to Highlight in Your Marketing manager Resume Objective

In today's competitive job market, having a well-crafted resume is crucial. This is especially true for aspiring marketing managers who need to stand out among numerous applicants. One effective way of doing this is by highlighting key skills in your resume objective. This section, though often overlooked, can make a significant difference as it offers potential employers a glimpse of what you bring to the table right at the onset. In this section, we will discuss the essential skills you should emphasize in your marketing manager resume objective to catch the attention of hiring managers and increase your chances of landing that coveted position.

A marketing manager needs to have SEO (Search Engine Optimization) skills because they are responsible for increasing the company's online presence and visibility. SEO is a strategy used to improve a website's ranking in search engine results, which can lead to increased traffic and potential customers. Therefore, having this skill can help a marketing manager effectively promote the company's products or services online, reach a larger audience, and achieve the company's marketing goals. Including SEO skills in a resume objective shows employers that the candidate is capable of improving their brand's digital footprint and driving online growth.

2. Google Analytics

Understanding and utilizing Google Analytics is crucial for a Marketing Manager as it provides insights into the behavior of users on a company's website or app. This skill is needed for a resume objective to demonstrate the ability to analyze data, track marketing campaigns, understand customer behavior, and make data-driven decisions to improve marketing strategies. It also shows that the candidate can effectively use tools to measure the success of marketing efforts and adjust them as necessary to optimize results.

3. Social Media Management

A marketing manager needs the skill of social media management because it is a key platform for promoting products, reaching out to customers, and building brand awareness. This skill demonstrates the ability to effectively use various social media platforms, create engaging content, and analyze performance metrics to optimize marketing strategies. It also shows that the candidate can handle online customer interactions and reputation management. In today's digital age, this skill is crucial for any marketing role.

4. Content Creation

A Marketing Manager is responsible for developing and implementing marketing strategies to promote a company's products or services. This often involves creating engaging and persuasive content for various marketing channels such as websites, social media, email campaigns, and more. Therefore, having strong content creation skills is crucial. It demonstrates the ability to effectively communicate the company's message and value proposition, engage with the target audience, drive brand awareness, generate leads, and ultimately contribute to business growth. Additionally, it shows creativity and strategic thinking which are valuable traits in this role.

5. Email Marketing

A marketing manager needs the skill of email marketing as it is a vital tool for communicating and building relationships with potential and existing customers. It involves strategizing, creating, and executing campaigns that can drive customer engagement, sales, and brand awareness. Proficiency in this area demonstrates the ability to effectively use digital platforms for marketing purposes, which is crucial in today's tech-driven business landscape. This skill also shows an understanding of target audience behavior and segmentation, content creation, data analysis, and performance tracking - all of which are important aspects of a marketing role.

6. CRM (Customer Relationship Management)

A marketing manager needs the skill of CRM because it involves strategies to manage a company's interactions with current and potential customers. This skill is crucial in understanding customer behaviors, developing targeted marketing campaigns, improving customer retention, and driving sales growth. Including CRM skills in a resume objective shows the employer that the candidate can effectively manage customer relationships and contribute to achieving the company's marketing goals.

7. PPC (Pay-Per-Click)

A Marketing Manager with proficiency in PPC is essential as it demonstrates the ability to effectively manage online advertising campaigns, generate leads and increase the company's visibility and profitability. This skill is crucial in today's digital age where online presence can significantly impact a business's success. It also shows that the candidate has a strong understanding of marketing strategies and can efficiently use resources to achieve desired results.

8. Adobe Creative Suite

A marketing manager often needs to create visually appealing presentations, promotional materials, and digital content. Proficiency in Adobe Creative Suite, which includes software like Photoshop, Illustrator, and InDesign, allows the marketing manager to effectively design these materials. This skill is important for a resume objective as it showcases the candidate's ability to perform essential job functions and highlights their expertise in a key area of marketing technology.

9. Market Research

A marketing manager needs the skill of market research as it helps them understand the trends and preferences of their target audience. This knowledge is crucial in developing effective marketing strategies to increase brand awareness, drive sales, and achieve business objectives. Including this skill in a resume objective demonstrates the candidate's ability to gather, analyze, and interpret market data, which is essential for making informed business decisions. It also shows that they can identify opportunities for growth and stay ahead of industry changes.

10. Branding Strategy

A resume objective for a Marketing Manager position should include the skill of Branding Strategy because it is crucial in defining and managing the company's identity in the market. This skill demonstrates the ability to differentiate the company's product or service from its competitors, create a lasting impression among customers, and improve customer loyalty. It also shows that the candidate can effectively communicate the brand's values and mission to potential clients, which can lead to increased sales and business growth.

In conclusion, the objective section of your Marketing Manager resume is a prime opportunity to showcase your most relevant skills. Highlighting key skills in this section can significantly increase your chances of standing out to potential employers. Remember, it's not just about listing skills, but demonstrating how these skills translate into value for the company. Tailoring this section to match the specific requirements of the job you are applying for can make all the difference in securing an interview and ultimately, landing the job.

Related : Marketing manager Skills: Definition and Examples

Common Mistakes When Writing a Marketing manager Resume Objective

A marketing manager resume objective is an important part of any job application, as it gives the hiring manager an idea of who you are and why you would be a good fit for the role. Unfortunately, many job seekers make some common mistakes when writing their resume objectives.

The first mistake is to simply list your previous experience without any context or explanation. Many people think that simply listing what they have done in the past will be enough to get them noticed, but this does not provide enough detail for a hiring manager to evaluate you properly. Your objective should explain why you are uniquely qualified for the position and how your skills can help the company achieve its goals.

Another common mistake is to focus too much on yourself instead of on what you can do for the employer. It’s important to show how your skills and experiences will benefit the company, not just how they will benefit you personally. Avoid phrases like “I am looking for a challenging position” or “I want to use my skills in this role,” as these do not provide any information about how you can contribute positively to the organization.

Finally, many people forget that their resume objective should be concise and direct. Keep it to one sentence if possible and avoid using overly long words or jargon that may confuse a hiring manager. You should also make sure that your objective clearly outlines what makes you stand out from other applicants and why you are uniquely suited for this job.

By avoiding these common mistakes when writing a marketing manager resume objective, job seekers can ensure that their applications stand out from the crowd and give them a better chance at getting hired.

Related : Marketing manager Resume Examples

A right resume objective for a marketing manager should emphasize the candidate's ability to generate leads, increase brand awareness and grow market share, while a wrong resume objective would focus on the candidate's desire to gain experience or advance their career.

Editorial staff

Brenna Goyette

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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How to Write a Marketing Resume Objective With Examples

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What is a marketing resume objective?

How to create a marketing resume objective, marketing resume objective template, marketing resume objective examples.

A marketing resume objective lets a hiring manager know whether or not your goals and passions in this industry are a good fit for the role you’re applying for and their company in general. Including an objective adds value to your resume and lets them know right away what you hope to achieve in your marketing endeavors. In this article, you can learn more about writing an objective for your own marketing resume.

A marketing resume objective refers to the section of your resume that details your career goals in the marketing field. It is listed near the top of your resume. Though objectives tend to be concise, it’s up to you whether or not to simply state the role you hope to land or explain what you plan to achieve in your marketing career in greater detail. It’s important to tailor your marketing resume objective to your own personal desires and goals as they pertain to your professional career.

Related:  Resume Objective Writing Guide (With Examples and Tips)

Here are some tips and steps to take when creating your marketing resume objective:

1. First, keep your objective short

When you write your marketing resume objective, make sure to keep it short. Because most hiring managers will be looking at a number of applications, you should provide them with a brief glimpse into what you want to accomplish in your marketing career. When you keep your objective short and concise, you have a greater chance of keeping their attention.

2. Second, consider the position you’re applying for

As you write your objective, it’s important to keep the position you’re applying for in mind. Refer to the job post to get an idea of what the employer is looking for. Doing this will help you determine which of your skills and qualifications to include in your marketing resume objective. Hiring managers like to know that you didn’t reuse a generic resume objective for each of the marketing positions you’re applying for.

3. Third, set up the rest of your resume

Your marketing resume objective is a great place to set up the rest of your resume. This involves including your key skills and qualifications that you’ll eventually explore in greater detail throughout the rest of your resume. The better the foundation you lay for the rest of your resume, the more hiring managers will want to know more about you. Your resume objective provides you with the opportunity to give hiring managers a glimpse into what they can expect from the rest of your resume.

4. Fourth, detail your qualifications

When you write your objective, make sure to note any particular qualifications you have that can set you apart from other candidates. This includes any certifications or degrees you have that pertain to the position you’re applying for. For example, for a marketing resume objective, be sure to include any degrees you have relevant to this field such as a bachelor’s degree in marketing or advertising. 

5. Fifth, mention the specific position that you are applying for

Throughout your objective, it’s important to clearly state the position you’re hoping to get. And if you choose to say so, state where you came from in your marketing career and where you hope to be in the future. When you write your marketing resume objective, it’s important to be specific with your intentions. This will help hiring managers understand who exactly you are and what you hope to gain from employment at their company or organization.

Related:  Resume Profile vs. Objective (With Examples)

Here is a general template to help guide the creation of your marketing resume objective:

Template of a marketing resume objective: 

[Your qualifications for the job.]  [The impacts you’ve made and the skills you’ve used to achieve past success.] [How you plan to impact the company you’re applying to work for.]

The structure of your marketing resume objective will depend on what you want to include. Ultimately, it should be one to three sentences long and should include the job position, your qualifications, past experience and what you have to offer.

Related:  Marketing Resume Samples

Here are some examples of marketing resume objectives:

• Obtain a marketing manager position at an acclaimed and established agency.
• To gain employment as a marketing associate where I can effectively utilize my skills as a marketing professional.
• Seeking a marketing position where my skills and qualifications will be put to use on a daily basis.
• To obtain a marketing role that will allow me to achieve my sales goals and continued learning in this field.
• Seeking a marketing manager role that will utilize my leadership skills to grow a company that will exceed expectations and sales goals.
• To secure employment with a marketing agency that provides a positive learning environment to advance and implement new strategies for the company’s success.
• Seeking an entry-level position where I can grow my skills as a marketing professional and contribute to the overall success of a company. My previous experiences and top-notch sales skills have helped shape me in this industry and have given me a basis from which to grow.
• Recent major in Marketing and Advertising from Blue University where I completed two internships at Global United Agency. Able to use critical thinking and communication skills to attract customers and implement new strategies. Seeking employment as a marketing associate to help Aerial Agency’s overall marketing efforts.

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13 Marketing Manager Resume Examples for 2024

• Marketing Manager (MM) Resume
• Assistant MM Resumes
• Senior MM Resume
• Specialized MM Resumes

Writing Your Marketing Manager Resume

You know how to reach the right customer at the right time with your messaging. You can create Facebook ad campaigns to sell water to a fish. You can build an organic traffic engine that grows exponentially over time.

You’re a great marketing manager. You shouldn’t also have to be great at building a resume or writing a cover letter for a job . We’ve poured through thousands of marketing manager resumes learning what works and what doesn’t, to help you get an interview.

We’ve distilled our findings into professional resume templates and an extensive resume guide that has helped marketing managers get interviews at companies like Stripe and Facebook in 2024 .

Marketing Manager Resume  

Microsoft Word

Google Docs

Why this resume works

• Digest skill requirement specifics and responsible KPIs from  marketing job descriptions  and include them on your marketing manager resume. This gives you a roadmap for success!
• Whether it be self-management, managing a few, or managing many, talking about a proven leadership history sets you apart.
• Since you want to make the experience of the person reviewing your resume as pleasant as possible, the format matters.  Pick a design  that highlights your strengths in the order best suited to the position.

Assistant Marketing Manager Resume

• Including your certifications in their own section makes this determination quick and decisive. If you have certifiable skills but lack certification, your professional experience will be enough to showcase the practical application of your skills.
• As an assistant marketing manager, include any other work experience you’ve had! Try to focus your discussion of these other work experiences around how you interacted with people, whether they were colleagues, customers, or clients.

Assistant Marketing & Communications Manager Resume

• That statement may have left you wondering, “Ummm, isn’t a resume an overview of experience?”. And, it’s true, but that doesn’t mean you’re limited to listing  work  experience.
• Fill your resume with projects (including school projects), internships, externships, volunteer experiences, education, school awards, hobbies, and interests. As long as you can make them relevant for the job you want, they can have a spot on your resume. 
• These two or three sentences can highlight why you want the assistant marketing & communications manager role, why you’d be a good fit, and what skills you bring to the table. The most important thing about adding a resume objective, though, is to make sure it’s specific to the job. That means including the company name, job title, and relevant skills.

Marketing Director Resume

• These can be rough estimates as the main goal is to showcase your ability to drive high value in the positions you’ve held.
• When your skills and expertise are already at the top of the career ladder, you must  showcase only the best skills  and experience. Including too many, too few, or immediately-irrelevant skills on your marketing director resume can easily lose the attention of the resume reviewer, especially for a high-level position like a marketing director.

Field Marketing Manager Resume  

• To sustain your momentum of career growth, add your mid-level position (say marketing analyst) and detail how this job prepared you for the current role you’re applying for.

Influencer Marketing Manager Resume

• But don’t just flaunt your working history in your influencer marketing manager resume. Ensure you showcase the impact you had in your previous jobs, including and not limited to saving costs, increasing sales revenue, improving marketing ROI, and more.

Sales and Marketing Manager Resume  

• Specifically, it shows a great understanding of the industry in general and narrows it down to identifying and actualizing niche opportunities to spur product and market growth.

Marketing Account Manager Resume

• Your marketing account manager resume should detail how you, well, manage accounts. It’s even better when you mention the magnitude of the portfolio under your supervision’s scope to show your abilities to recruiters.

Digital Marketing Team Lead Resume  

• You can design your resume with a specific target role in mind. By knowing precisely what a company is buying (looking for), you can reciprocate by selling (showcasing) exactly what they want. This process guarantees success by illustrating exact skills, KPIs, and qualification preferences.
• This means adding graphics or images. Use a color palette that enhances your professional style.
• Your resume is a digital marketing piece designed to persuade and inform its reader. According to several corporate marketing studies, emboldening certain KPIs can enhance recognition and remembrance; don’t be afraid to A/B test and find what works for you.

Email Marketing Manager Resume

• As an email marketing manager, it’s important to show ownership over the projects on which you’ve worked. The best way to achieve this is by using action verbs and quantifiable results. In your email marketing manager resume , you’ll notice words and values like “created 50+ email templates,” “tested 5,000+ emails,” “analyzed 100+ campaigns,” and “executed 200+ direct emails.”
• Remember the wise phrase, “dress for the job you want, not the job you have.” This phrase hits the nail on the head. Use sections in your resume as opportunities to properly articulate the position you want, not the one you currently have.

Content Marketing Manager Resume

• The overall goal of your content marketing manager resume is to quickly and convincingly make the case to the hiring director that you deserve an interview. The best way to make that case is by demonstrating your impact (in numbers) in your past roles as a content marketing manager.
• Example: Produced 600+ blog posts, SEO articles, guides, social media copy, short videos, and influencer interviews
• Example: Reported data and content performance, diving into 50+ dashboards and analytics

Product Marketing Manager Resume

• Example: Partnered with product, policy, analytics, research, voice of the customer, and UX teams to plan and execute 30+ new research initiatives
• Example: Led creation of value-based messaging and positioning that resonated with audience/segments and drove booking behaviors by 27%
• By  designing your resume  with a specific target role in mind and selling the target company exactly what you know they’re buying (the job description has all the answers!), you ensure results, even if your combined years of experience fall below the “ideal candidate” minimum.

Regional Marketing Manager Resume

• Rather than cramming your work experience down to a font size that requires a magnifying glass to read, focus on your most relevant work.
• Having trouble breaking up with the jobs you had in high school? You can save old experiences in a separate document, just in case. And remind yourself that you can discuss these experiences during an interview.
• Since you probably have many years of experience, you may want to consider including a  resume summary , which can give a valuable overview of your skills and how they’ve driven results throughout your career.

Related resume guides

• Sales Manager
• Account Manager

The goal with your marketing manager cover letter and resume is to get an interview. From there, your resume is not nearly as important.

In this guide, we’ll walk you through how to best structure your resume to get that initial interview. Marketing managers have a wide range of skills so it can be really tough to figure out what to include and what to leave out.

You’ll need to make sure your resume is formatted properly, you have all the sections a hiring manager is looking for, and most importantly you’ll have to be sure to talk about your skills and work experience in the right way to get an interview.

What’s in this guide (the sections are ordered by how important they are):

• General  resume formatting tips
• How to talk about your work experience (hint: use numbers)
• What skills to include in your “skills” section
• How to customize your marketing manager resume for each job you apply to
• Should you include a resume objective?
• Including your education and certifications

Formatting tips for your marketing manager resume

Formatting your marketing manager resume is relatively straightforward. In short, here is what you should strive for:

• Keep it to one page.
• Keep your resume layout simple. Don’t include any images or graphics and choose a layout that’s easy to read.
• Don’t have any spelling or grammar errors! Don’t let this be the reason you don’t get an interview. Triple check and have a friend review your resume as well.
• When talking about your work experience, make your bullet points short and self-contained. The hiring manager will only skim over paragraphs of text.
• More likely than not, you don’t need to include a resume objective or resume summary. We’ll talk more about that later.

Quantify your past marketing manager work experience

Let’s dive right into the most important part of your resume: your work experience. You’ll see in the example resumes I provided that this part takes up most of the space.

There’s a good reason for that. Hiring managers largely make their decision about whether or not you get an interview based on your past experience.

The best way to talk about your experience is to focus on tangible outcomes . Hiring managers want to know you’ll have a big impact on their business through your marketing ability.

What’s the best way to make that case? By showing you’ve had a similarly large impact in your past marketing manager roles.

Think about it. Would you keep running a paid ad if you had no insight into whether it was working or not? Or course not!

To illustrate this point consider these two work experiences. They are describing the same person in the same job but one utilizes numbers to describe their impact and the other doesn’t.

Which do you think is more convincing?

RIGHT – use metrics to describe your impact

Financial Services Company August 2016 – May 2018, New York NY Marketing Manager

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters resulting in new leads that generated  $17M  in 2017
• Built a robust brand awareness campaign through conferences and speaking engagements leading to an increase in inbound leads of  78%  year over year
• Led the implementation of real-time reporting on marketing spend to adjust bid strategy leading to an improvement of ROI by  27%
• Exceeded growth targets every quarter by  24%  on average
• Managed a team of 3 full-time marketing associates

WRONG – avoid generalities and vague statements of impact

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters resulting in new leads
• Built a robust brand awareness campaign through conferences and speaking engagements leading to an increase in inbound leads
• Led the implementation of real-time reporting on marketing spend to adjust bid strategy leading to an improvement of ROI
• Exceeded growth targets every quarter by

The reality of applying to marketing manager roles is that you’ll likely be competing with 50+ other applicants. This means the hiring manager will quickly review your resume and determine whether or not you’ll get an interview.

You can quantify your marketing impact in a wide range of ways. Here are some examples for inspiration:

Ways to quantify your impact as a marketing manager

• Example: Created SEO campaign that generated 25,000 monthly organic users to the site resulting in 500 new leads monthly
• Example: Ran an email marketing campaign based on customer engagement to notify power users of underutilized features resulting in $400,000 in incremental up-sell revenue
• Example: Through A/B testing of various attributes of an AdWords campaign improved impression to customer conversion rate by 78% over the lifetime of the campaign 
• Example: Identified under-performing external vendors and reduced costs by $225,000 annually while exceeding revenue targets
• Example: Created specific ads for each customer segment resulting in an ROI improvement of 26% relative to non-specific ad campaigns
• Example: Exceeded quarterly revenue targets each quarter for the last year and a half by on average 7%
• Example: Implemented monthly goals and coaching plan for each direct report leading to all 90% of team members exceeding their revenue goals for the year

Quantifying your impact draws the hiring manager’s attention and quickly makes the case that you’ll have a huge impact on their business.

Highlighting your marketing skills

Before your resume is ever reviewed by a hiring manager, companies utilize an Applicants Tracking System (ATS) to automatically filter out resumes based on whether they contain certain keywords.

How can you be sure that your marketing manager resume will get past this filter? By including the relevant  skills on your resume  that are mentioned in the job description.

In your skills section,  only include hard technical skills that you have . ATS filters are not screening for soft skills. Including soft skills also won’t help you impress the hiring manager.

When you’re reviewing the resume of a marketing associate is your decision impacted by whether they include a word like “communication” in their skills section? Soft skills listed without context don’t really convey meaningful information about your qualifications.

So what skills should you include? Here are common skills to include in your marketing manager resume.

You don’t (and shouldn’t) list all of these skills. Only include the ones you’d be comfortable being interviewed on.

Skills to include in your marketing manager resume:

• CRM: HubSpot, Salesforce, Microsoft Dynamics, Pipedrive
• Web Analytics: Google Analytics, Adobe Analytics, Mixpanel, Heap
• General Tools: Microsoft Excel/ Word/ PowerPoint, Google Sheets/ Docs/ Slides
• Optimization: A/B testing, customer segmentation, attribution modeling
• Paid Ads: Facebook, AdWords, LinkedIn, Google Display Network, retargeting
• Social Media: Twitter, Instagram, Facebook, LinkedIn
• Email Marketing: Mailchimp, ConvertKit, Drip
• SEO: content creation, keyword research, backlink building
• Direct Mail

The skills you’ll include on your resume should vary based on the kind of job you’re applying to. If you’re applying for a digital marketing manager role then you should focus less on events and more on paid ads.

If you’re applying for a marketing director role that focuses primarily on SEO then you’ll expand on that as an area of focus in your “skills” section at the expense of, say, your social media skill set.

You don’t want your skills to be a laundry list. Only include skills you’re very comfortable with.  For marketing managers, it’s better to be a master of a few skills than a jack of all trades .

A hiring manager would be skeptical of a digital marketing manager who claims to be an expert in paid ads, social media, SEO, and email marketing. Rather, it’s better to position yourself as an expert in one or two of those specialties on your resume. 

Customizing your resume for each marketing manager role

Because “marketing” is such a broad, all-encompassing term you’re much more likely to get an interview if you tailor your resume for each job you apply to.

Only 5% of applicants customize their resumes for each application . By taking the time to do so, you’ll really help yourself stand out.

How do you actually go about customizing your resume for a specific marketing manager role? It’s easier than you think.

• Read over the job description. What are they looking for? A digital marketing expert who specializes in SEO? A marketing director who has experience leading large teams? A paid acquisition expert?
• Be sure to mention any work experience you have that is related to the role. Include the relevant skills they’re looking for in your “skills” section if you know them.

That’s it, not so bad, right? For example, if for a given marketing manager role they want someone with extensive experience in paid ads then that should be the primary focus of your work experience. 

Let’s walk through a concrete example.

At the time of this writing, the company Qapital is hiring a senior performance marketing manager. Here are the job responsibilities.

Example marketing manager job responsibilities

About the Role – Qapital Performance Marketing Manager

As a Senior Manager, Performance Marketing at Qapital, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting directly to the Chief Marketing Officer, you will:

• Manage  acquisition strategy and execution for paid media  across channels.  Continuously  improve performance through detailed optimization  to meet aggressive campaign goals and objectives. 
• Own all paid performance marketing channels  and serve as a day-to-day steward of the budget; maximize spend efficiencies through continuous process improvements and oversight including maintaining quantitative models of performance across funnel stages and channels.
• Build and maintain a test-and-learn culture  to determine the most effective channels. Improve effectiveness in current paid performance channels, and expand into new channels.
• Partner closely with media agencies  to align on goals, and drive the strategy to get there. Serve as the day-to-day point of contact for agency communication and status updates.
• Devise innovative ways to drive subscriptions and KPIs.  Create a testing agenda  for new digital platforms and creatives.  
• Partner with Analytics, Design, and agencies to  track and report acquisition performance .
• Source and manage media agencies, performance marketing agencies, and other external performance marketing partners.
• Work collaboratively to  create and test messaging  and creatives for multiple audiences and engagements/channels.
• Own budget tracking and forecasting across channels. 

I’ve highlighted in yellow the keywords and concepts you might be able to incorporate into your resume. In summary, they’re looking for someone to take ownership of overpaid media and all responsibilities that come with that task from budgeting to measuring performance. 

I’ve taken the resume example at the top of this page and changed the work experience to mirror what they’re looking for.

Example – customizing your work experience for a given role

• Owned  forecasting, budgeting, tracking, and reporting for all paid acquisitions  resulting in new leads that generated $17M in 2017
• Fostered a culture of testing and learning  by encouraging constant  optimization  of ad strategy resulting in conversion improvements rates of 250%
• Onboarded and monitored media agency partners  and saved $250,000 by ending contracts with the worst-performing partners while hitting revenue targets
• Exceeded growth targets every quarter by 24% on average

You can see how I adjusted the description of my work experience to closely match what Qapital is looking for in this hire. This will ensure you get past the automated ATS filters and will really help you stand out to the hiring manager.

Your marketing resume objective

A  resume objective  expresses your specific interest in the marketing manager role you’re applying to. In short,  you most likely shouldn’t include a resume objective.

Why? Remember that you’re trying to keep your resume to one page. You should be super selective about what makes the final cut on your resume.

99% of the time, resume objectives are generic and do nothing to convince the hiring manager you deserve an interview.  Unless you’re customizing your resume objective for the specific role you’re applying to, you shouldn’t waste the space on your resume to include it.

You tell me, would this resume objective increase the chance of you giving an interview to the applicant?

WRONG – generic resume objective

“Looking to leverage my experience with paid acquisition and SEO to help grow a customer-centric technology product”

I fell asleep while reading that. It’s clear as day this marketing manager didn’t bother to customize the resume objective for the specific role. Compare that to this resume objective.

RIGHT – customized resume objective

“Looking to leverage my experience with paid customer acquisition in new markets to further Stripe’s mission of making payments accessible to businesses of all sizes as they expand into Africa.”

This applicant took the time to understand the role they’re applying for, understand the company mission, and succinctly demonstrate their unique qualifications to succeed in this role. This is the kind of resume objective worth including.

Education and certifications on your resume

All marketing managers should include their education on their resumes. At a minimum, this section should include the school you went to and the degree you obtained. 

Since you’re applying for a marketing manager role you likely have a few years of work experience. This means you don’t have to include your GPA or relevant classes you took in school. Use that space to tsealk more about your work experiences.

You should also be sure to include any relevant marketing certifications you’ve obtained. You can include these in your education section.

Here are some common certifications for marketing managers:

Common certifications for marketing managers

• Google Analytics
• Facebook Certified Digital Marketing Associate
• Facebook Certified Marketing Science Professional
• Bing Ads Accredited Professional Certification

Frankly, certifications don’t hold much weight for marketing managers. It’s much better to demonstrate your ability through your work experience and outcomes.

For newer marketing professionals, however, certifications can signal to employers you can learn on your own.

Writing a marketing manager resume that will get you interviews

When writing your resume always keep in mind your goal: to get that initial interview. All of the tips we’ve given in this guide are in service of that mission.

Here’s a quick recap of those tips:

• Use one of the proven resume templates at the top of this guide so you’re not starting from zero (staring at a blank page can be intimidating).
• Keep your resume to one page.
• Quantify the impact you’ve had in your past marketing roles.
• Include only hard skills in your “skills section”. For marketing roles, it’s better to be a master of a few skills than a jack of all trades on your resume.
• Customize your resume for each marketing manager role you apply to. Read the job description and demonstrate you can handle the major responsibilities of the role.
• Only include a resume objective if you’re going to customize it for each job you apply to.

Applying to new marketing jobs can be soul-draining. It can seem like you’re applying into a void. Try to keep your head up! Give yourself a high-five for completing one of the most annoying parts of the application process, your resume.

Before you know it you’ll have more interviews than you can manage. You got this!

Marketing Manager Resume Objective Examples

Marketing Manager Resume Objective

Through years of education and work, devotion to communication has always been at the heart of my work. With an education in Business and Media, possess the qualifications and skills to achieve all the tasks that arise in Digital Marketing. Highly motivated with a huge passion for innovation and creativity. Having the ability to create an effective system for any business.

11+ years of customer success experience with a strong track record of driving customer outcomes, revenue expansion, and value realization at a SaaS company. Extensive experience becoming a trusted advisor to customers at the C-level and managing enterprise-level relationships. Experience building Marketing programs from the ground up.

Marketing Manager with great communication skills on all levels.I know alot about: loyalty development, direct marketing, campaign management, PR & brand and product management. Able to develop and manage your digital strategy, understand SEM, Social Media, google adwords.

I am a creative thinker and have been a strategic and innovative marketing professional with over 15 years of international experience.

Marketing manager with operational experience in the eCommerce industry. Proven track-record in advising senior stakeholders in marketing planning and implementation of business initiatives with a strong focus on delivering and measuring KPIs and project performance for marketing and other campaigns.

I am a Results-oriented Marketing Manager with 15 years of experience in performance marketing focused on identifying business development opportunities that drive sales in addition to optimizing conversion rate and ROI.

Result-driven Marketing Manager with 15+ years of experience in digital strategy, web analytics, e-commerce and online marketing.

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Marketing manager Objectives & summaries

9 Marketing manager objectives and summaries found

A well-written objective or summary on your resume can be the difference between getting rejected, or getting invited for an interview. Copy any of these Marketing manager objective or summary examples, and use it as inspiration for your own resume. All examples are written by certified resume experts, and free for personal use.

Learn more about: objective vs. summary

Marketing manager resume summaries

A highly capable marketing manager with 5+ years of experience leading new initiatives to increase product awareness exponentially. Performed extensive forecasts and market research to learn more about customers’ demands and product needs. Skilled in identifying solutions to increase brand awareness and seeking to leverage strategy skills to grow company revenue and enhance reputation.

Influential growth strategist, excelling in organizational growth and revenue goals by blending creativity and strategy to develop innovative programs, build market presence. Experienced in recruiting, training, and retaining high-performing marketing personnel with the ability to motivate employees to achieve maximum results. Strong financial/ budget management skills with expertise in preparing annual budgets, scheduling expenditures, analyzing.

Profit-driven and consumer-centric Product Marketing professional offering 8+ years of experience to drive business growth through customer satisfaction and retention. Proven track record of developing and positioning Health care products in extremely competitive environments. Translates customer feedback and market analysis into an effective marketing plan to boost product value, resulting in improved revenue results. Communicates and collaborates with cross-functional, internal teams to ensure new and existing partners are supported to maximize results.

Soon-to-be marketing graduate with 2 years of experience in leveraging vibrant communication and relationship-building skills to understand and address client needs and concerns. Highly talented in devising marketing programs and initiatives that deliver a company's brand message to prospects and customers. Utilize research and emotional intelligence to understand customers and translate that understanding into effective marketing strategies. Ability to work in a dynamic, fast-changing environment that requires a high degree of multi-tasking.

Detail-oriented marketing manager with over 7 years of experience generating millions of annual media impressions through innovative marketing approaches. Skilled in project coordination and able to lead teams in fast-paced environments to achieve corporate objectives. Led high-impact marketing campaigns for small and medium businesses, increasing sales through visual social media initiatives.

Marketing manager resume objectives

Goal-oriented manager with extensive knowledge about increasing brand awareness and implementing effective online marketing strategies to drive product performance.  Experienced in.  Seeking to utilize my experience to mentor a strong team of sales and marketing specialists and help them advance their professional careers.

A marketing manager with a thorough understanding of e-commerce principles and ways to advance marketing operations to boost a product’s online presence. Looking to coordinate a competent team to achieve company objectives while applying my skills in operations management and lead generation.

An energetic marketing expert with a double degree in marketing and sales and a strong desire to join a progressive organization. Looking to obtain a marketing manager position to help the company improve product publicity and streamline new approaches to connect with target consumers.

An expert marketing manager with a track record of increasing company revenue through successful management of channel marketing processes, which resulted in skyrocketing product demand. Looking to apply my leadership and practical skills to define new programs for improved marketing operations and better sales performance.

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Marketing manager resume summary examples.

Approved by hiring managers, here are proven resume summary examples you can use on your Marketing Manager resume. Learn what real hiring managers want to see on your resume, and when to use which.

• Marketing Manager
• Digital Marketing Manager
• Entry-Level Marketing Manager
• International Marketing Manager
• Marketing Campaign Manager
• Marketing Operations Manager
• Marketing Project Manager
• Marketing Strategy Manager
• Product Marketing Manager
• Senior Marketing Manager
• Marketing Manager resume templates
• Similar summary examples

Marketing Manager Resume Summary Example

The power of specific achievements.

When you mention a noteworthy achievement like a '35% increase in customer acquisition,' it provides a concrete example of your competence in the field. It not just adds credibility but also gives a clear picture of your potential impact on the new company.

The importance of data-driven strategies

Data-driven strategies are the backbone of modern marketing. When you highlight this, you signal your ability to use data effectively to drive results, which is a highly valuable skill in today's marketplace.

The strength of industry diversity

Experience across multiple industries shows adaptability and versatility. It suggests that you can navigate different business environments and apply your skills effectively, regardless of the industry context.

Digital Marketing Manager Resume Summary Example

Showcase your specific skill set.

Highlighting your knack for 'creating engaging content and driving online traffic' can set you apart in the crowded digital marketing space. It shows you understand the crux of digital marketing - it's not just about creating content, it's about creating content that pulls traffic.

Demonstrate experience in team management

By stating that you've 'managed a team of digital marketers,' you not only prove your leadership abilities, but also convey that you have experience in orchestrating a team effort, which is crucial in a field as collaborative as digital marketing.

Highlight technical proficiency

Stating your 'strong expertise in using Google Analytics and AdWords' is brilliant. These are key tools in a digital marketer's arsenal, and your proficiency with them signifies your technical competence and readiness to handle the data-driven part of the job.

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Entry-Level Marketing Manager Resume Summary Example

Digital marketing skills.

Emphasizing your foundation in digital marketing strategies and analytics shows your understanding of the digital landscape and your ability to leverage data to guide decision making.

Adaptability in fast-paced environments

Highlighting your ability to work effectively in fast-paced startup environments indicates your adaptability and resilience, attributes that are highly valued in the dynamic field of marketing.

International Marketing Manager Resume Summary Example

Show off your strategic thinking.

Highlighting your expertise in 'developing and implementing global marketing strategies' signals that you're not just a doer, but a thinker. You can not only execute but also plan and strategize, a highly desirable trait in a marketing manager.

Demonstrate your global management skills

By stating that you’ve 'managed a diverse team of marketers across multiple countries', you show that you understand the importance of cultural sensitivity in international marketing and that you can lead a global team.

Marketing Campaign Manager Resume Summary Example

Prove your creativity and execution skills.

Stating that you're good at 'designing and executing successful marketing campaigns' shows that you're a complete package - you can both conceptualize creative campaigns and bring them to life.

Show your multi-channel management skills

Mentioning that you 'managed multi-channel campaigns' like email, social media, and direct mail, demonstrates your understanding of the multifaceted nature of modern marketing. It tells recruiters that you can navigate and manage multiple marketing channels simultaneously.

Marketing Operations Manager Resume Summary Example

Improving operational efficiency.

When you say you have a knack for optimizing marketing processes and improving operational efficiency, it suggests that you can bring a higher level of effectiveness to the team by refining existing procedures.

Budget management

Managing a marketing budget of $1M shows a high level of responsibility and trust in your past roles, as well as your capability to handle significant financial resources.

Marketing Project Manager Resume Summary Example

Leading teams and delivering projects.

By highlighting your experience in leading high-performing teams and delivering high-impact projects, you show that you can manage people and processes effectively to get results.

Economic efficiency focus

The focus on cost-effective solutions is a strong point, demonstrating that you are conscientious about budgets and can creatively maximize resources to achieve results.

Technical proficiency

Proficiency in project management tools like Asana and Trello speaks to your organizational skills and your ability to use technology to streamline processes and improve efficiency.

Marketing Strategy Manager Resume Summary Example

Strategic execution.

By highlighting your experience in formulating and executing marketing strategies that led to a significant increase in market share, you demonstrate your strategic thinking, execution abilities, and impact.

Building strategic partnerships

Managing strategic partnerships with key industry players shows your ability to build and maintain relationships that can enhance brand visibility and credibility.

Product Marketing Manager Resume Summary Example

Talk about results.

When you say you have a history of 'successfully launching and promoting products' and mention the 50% sales increase, it serves as concrete evidence of your competence. Concrete results resonate more with recruiters than vague statements.

Show your comprehensive campaign management skills

By mentioning that you've 'managed product marketing campaigns across multiple channels', you demonstrate your ability to handle complexity and your understanding of the multi-channel nature of modern marketing.

Senior Marketing Manager Resume Summary Example

Strategic marketing planning.

Highlighting your capability to develop and implement strategic marketing plans shows your ability to think long-term, set clear goals, and create actionable steps to achieve them. It's a clear indicator of your managerial acumen.

Evidence of impact

Successfully launching products in the tech industry provides solid evidence of your ability to bring new offerings to market successfully. This is a compelling way to showcase your track record of tangible results.

Digital marketing expertise

Showing expertise in SEO and SEM tools highlights your technical skills and shows that you understand the tools necessary for driving online visibility and customer engagement.

Marketing Manager Resume Templates

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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.