fashion industry in pakistan essay

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The Pakistani designer Wardha Saleem’s collection

Power dressing in Pakistan: how fashion became a battleground

I n the luxurious surroundings of a top hotel, a parade of glamorous, impossibly slim women walk with gazelle-like grace down the catwalk. Bare midriffs and legs are proudly displayed in intricately embroidered golden fabrics, and there isn’t a veil in sight. This is Pakistan Fashion Week, the jewel in the country’s haute couture crown and an unrivalled glimpse into a creative industry that has surged in recent years. There’s just one thing that’s not quite as you might expect: Pakistan Fashion Week is not in Karachi or Islamabad but in London.

“The religious identity that is given to our country to some extent precedes the cultural identity. Many things that are beautiful in our culture are often suppressed and not prominent to their full extent at times,” says the fashion designer Fahad Hussayn . “There is a clash between the religious right and the cosmopolitan youth.” In Pakistan itself, the location of fashion shows is rarely publicised in advance and they are subject to strict security measures, meaning that they tend to be held in Europe and Dubai.

The industry has become a battleground between the religious right, desperate to maintain its influence, and the growing strength of young people, particularly the burgeoning middle classes, with women at the forefront of the battle for Pakistan’s cultural identity.

“It’s sad to see the kind of image that Pakistan has in the west. It’s a country that’s full of art, music and creativity and there are lots of talented people here that nobody gets to hear about.

“All we hear about is the political turmoil and the religious issues. Everyone thinks it’s all bombs and burqas,” says Adnan Ansari, the celebrity make-up artist and fashion entrepreneur who eight years ago set up Pakistan Fashion Week (in fact just a weekend, held at the London Hilton on Park Lane).

The pop star Zayn Malik with the model Gigi Hadid who is wearing a pakistani outfit

“People think the women are very oppressed, but we have a very strong cultural identity which is represented by our clothes. It’s not so much about projecting a positive image, but more a case of projecting a real image of what we are.”

The renaissance of Pakistani fashion in the past five years has been the result of a seismic cultural shift where women are becoming more educated and independent with increased access to opportunities in the work place, and many are expressing their new-found socio-cultural freedom and economic power through fashion. Much of this has been fuelled by the boom in social media – to the chagrin of the religious conservatives who feel they are being influenced more by the Kardashians than the Qur’an.

Fashion accounts for nearly 20% of the country’s exports, and with social media influencers hungry for the next big thing western stars are looking east for inspiration: the supermodel Gigi Hadid hit the headlines in August when she posted a picture of herself on Instagram wearing a traditional Pakistani outfit from the brand Almirah.

“Young women in Pakistan are more educated, well-travelled and independent than ever before,” says Ansari. “Middle-class women are very career-orientated and their spending power is very strong. They are very influenced by western media like Netflix and what they see online.” The liberal attitude has filtered from the catwalk into colleges via Instagram with many young women choosing to forgo the traditional Pakistani shalwar kameez consisting of tunic and loose trousers for jeans and western styles. Consequently the fashion industry has attracted the ire of the increasingly vocal religious conservatives who see this cultural shift as a threat to their authority.

“Fashion is criticised in our part of the world, where some parts of society are more conservative,” says the designer, Asim Jofa, who is considered the Pakistani equivalent of Gianni Versace, thanks to his regal and geometric embroidery. “Society is becoming more liberal and women are driving this. This change is reflected in our fashion, but it is going to be contentious for some conservatives because it shows their power is waning.”

Sometimes the clash in visions proves more than just contentious. Qandeel Baloch , a model who was regularly targeted for her controversial fashion choices, was murdered by her brother in 2016. Her death came after she revealed that she had a flirtatious meeting with a cleric.

“People want change to come because the religious extremists don’t allow you to feel safe. It is very scary and painful and there is a real divide. Everyone is sick of it,” says the model, Hira Shah, 25. “Pakistan is changing a lot though and if we are going to change mindsets, we have to be strong.”

The trend towards more cosmopolitan fashion is part of a cycle. “Pakistani fashion was very liberal in the 60s and early 70s, but there was a real crackdown on women under General Zia, who stamped a very Islamic-focused identity on Pakistan. Women’s bodies were policed through sharia law and through the media. This started to change in the 90s, but even today there is still the tension between the religious conservatives and the image of women,” said Amina Yaqin, a senior lecturer in post-colonial studies at SOAS.

“The tension you see now is that women are taking a stance and want the freedom to wear what they want, but it is not freely available to all women because of a complex network of systems such as class, economic mobility and honour issues.

“The new generation from the middle classes are fed up and don’t want to be restricted, and as they become more visible it starts to matter to them. The question is whether this power is real or just being offered for consumption by the fashion industry.”

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Review of The Fashion Industry in Pakistan

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A Journey Through Pakistani Fashion: The Evolution of Clothing Brands

Pakistan's rich cultural past and fashion industry have always been entwined. Creating a nation known for its vivid textiles, fine craftsmanship, and eclectic aesthetics. Clothing labels have been essential in defining the country's sartorial identity, and Pakistan's fashion industry has undergone a remarkable change throughout time. This article takes you on a fascinating tour of Pakistani fashion, examining the development of local clothing firms. Also, their influence on the national and international fashion scene. And the distinctive combination of traditional and modern designs that characterize Pakistan's fashion sector.

The Early Days

The advent of tiny, regional clothing producers that catered to specific markets can be credited with Pakistan's first clothing brands in the middle of the 20th century. The main focus of the fashion industry at this time was traditional clothes, with an emphasis on locally manufactured fabrics and handcrafted ornamentation.

Due to the increased demand for fitting clothing, particularly for weddings and other occasions, local tailoring shops and boutique stores have grown in popularity. These small-scale enterprises laid the foundation for the growth of clothing brands in Pakistan , setting the stage for a remarkable journey of transformation and innovation.

The Rise of Couturiers

In the 1980s and 1990s, a new wave of Pakistani fashion took shape with the emergence of couturiers who revolutionized the industry. These visionary designers brought high fashion to the forefront, showcasing their creativity and craftsmanship on prestigious platforms both locally and internationally.

Pioneering fashion houses like "House of Amir Adnan," "Bunto Kazmi," and "Rizwan Beyg" showcased traditional ensembles with a contemporary twist, blending cultural elements with modern design sensibilities. They not only earned recognition within the country but also put Pakistan on the global fashion map.

Bringing Traditional Crafts to the Forefront

One of the defining features of clothing brands in Pakistan is their dedication to preserving and promoting traditional crafts. Brands like "Khaadi", " Limelight " and "ChenOne" led the way in incorporating handwoven fabrics, block prints, and intricate embroidery into their collections. By infusing traditional crafts into modern silhouettes, they catered to a diverse audience seeking authentic, culturally-rich attire.

This revival of traditional crafts not only created opportunities for local artisans but also presented Pakistani fashion as a unique blend of heritage and contemporary aesthetics, captivating fashion enthusiasts both locally and abroad.

Ready-to-Wear Revolution

Pakistan's garment industry underwent a major change in the latter half of the 1990s and into the 2000s with the arrival of ready-to-wear apparel businesses. Brands like "Gul Ahmed," "Al-Karam," and "Maria B" introduced affordable, stylish, and accessible ready-to-wear collections, making fashion more approachable for a broader demographic.

Ready-to-wear brands tapped into the growing urban middle-class market, offering contemporary designs that were both trendy and affordable. This democratization of fashion empowered women from all walks of life to express their style and individuality through clothing.

The Bridal Couture Sensation

The early 2000s witnessed a surge in the popularity of Pakistani bridal couture, with designers like "HSY" and "Sana Safinaz" leading the way. Bridal wear became a cornerstone of the fashion industry, with extravagant fashion shows and bridal weeks becoming the norm.

The fusion of traditional craftsmanship, opulent fabrics, and modern design concepts redefined Pakistani bridal wear. These bridal couture brands showcased their creations not only in Pakistan but also at international fashion weeks, gaining accolades from fashion connoisseurs worldwide.

Fashion Weeks and Retail Expos

The 2010s saw a significant rise in the frequency and scale of fashion weeks and retail expos in Pakistan. Events like "PFDC Fashion Week" and "Fashion Pakistan Week" became platforms for emerging and established designers to showcase their collections.

These fashion weeks not only celebrated the diversity and creativity of Pakistani fashio. But also provided a platform for clothing brands in Pakistan to connect with buyers, media, and fashion enthusiasts. The exposure gained from such events helped brands expand their reach and gain national and international recognition.

Global Expansion and E-Commerce

With the advent of e-commerce, Pakistani clothing brands found new avenues for growth and global expansion. Many brands set up online stores, making their collections accessible to a global audience. E-commerce platforms have eliminated the need for traditional retail middlemen by enabling firms to engage directly with customers.

Pakistani clothing firms have successfully entered the diaspora market, catering to the needs of Pakistanis living abroad while also winning over thos. Who are interested in global fashion and seek out distinctive, culturally-informed designs.

The Fusion of Eastern and Western Fashion

The evolution of clothing brands in Pakistan also led to the fusion of Eastern and Western fashion. Many brands began experimenting with blending traditional aesthetics with contemporary Western silhouettes, prints, and fabrics.

This fusion not only appealed to the modern Pakistani woma. But also garnered attention from international audiences seeking distinctive and culturally-rich fashion. Pakistani clothing brands stood out for their ability to cater to diverse tastes, offering a seamless blend of heritage and modernity.

Social Impact and Sustainability

Pakistani apparel companies have recently placed a greater emphasis on sustainability and social impact. Brands like "Sapphire" and "Generation" have been at the forefront of promoting moral and environmentally friendly business practices in the fashion sector.

These companies have aided in the empowerment of regional communities by fostering fair trade principles and fostering close relationships with local craftspeople. Additionally, they have made tremendous progress towards eco-friendly fashion by implementing eco-friendly production techniques and fabrics.

The journey of clothing brands in Pakistan is a testament to the rich cultural heritage, creativity, and resilience of the nation's fashion industry. The development of Pakistani fashion has been an enthralling story of invention and aesthetic expression. From the early days of neighbourhood tailor shops to the international acclaim of Pakistani couture.

Due to their unique fusion of traditional craftsmanship and contemporary trends. Pakistani fashion designers and manufacturers continue to have an impact on the fashion world. Pakistani fashion has the potential to make a significant, long-lasting impact on the fashion industr. Because of its dedication to cultural preservation, sustainability, and diversity.

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Analysis of the Fashion Industry in Pakistan

Despite the conservative nature of Pakistani society, fashion has always been present in the country. Throughout different eras, unique styles and designs have emerged for both men and women. However, these designs have mostly focused on the traditional attire of shalwar kameez with dupatta for women and just shalwar kameez for men. This limitation has restricted fashion designers from creating many variations with this conventional clothing, as they must adhere to the preferences of their customers.

The fashion in Pakistan can be traced back to its heavy influence from the Mughal courts during the sub-continental era. In the 1800s and 1900s, gold and silver ivory threaded robes were popular, along with Salim Shahi shoes named after Queen Nur JehanвЂ™s husband. As the region came under British influence, both the Mughal and British Empires played significant roles in shaping fashion. Men wore minimalist cut, lean trousers with classic trenches, while women adorned mid-riff baring cropped tops with voluminous ankle-length ghagra choli, showcasing the ethnic sophistication of Rajistani and Gujrati women in 1872.

Later on, this attire was also worn by the notable Fatima Jinnah. For a long time, Pakistani fashion was dominated by ethnic glamour, with women wearing Angrakhaas paired with Kundan accessories and colorful mathapatti. Hand-embroidered kotis, duchesse patterned bodices with delicate kamdani thread-work, and kaleidoscopic crochet were also in vogue. However, the growth of the fashion industry in Pakistan cannot be separated from the political unrest and turmoil in the country. Over the years, fashion became a form of escapism for the masses. Pakistani cinema flourished in the 1960s, and people enjoyed wearing shamrock and rose patterned bodices and sequined tunics. There was also a trend of short poppy-accented shirts paired with choridaars and heels. With time, Pakistani fashion took an interesting turn.

There was a sudden boom in the industry, with designers like Sehyr Saigol, Maheen Khan, Bunto Kazmi, Faiza Samee, Nilofer Shahid, Rizwan Beyg, Shamaeel Ansari, Sana Safinaz, Amir Adnan, and Body Focus Museum taking the spotlight with their unique designs and extravagant silhouettes. Artistry became an integral part of floor-length gowns, with elaborate headgears, billowing dramatic versions, and intricate glasswork bodices portraying raw emotions. Alongside this, there was also a rise in richly colored trousseaus, exuding sensuality while maintaining a sense of heritage. During this time, men, heavily influenced by British fashion, abandoned trousers for the national suit, revolutionizing menswear in the Pakistani fashion industry. From then on, more designers embraced the challenge of creating Pakistan’s national look by combining waistcoats, achkans, and sherwanis with shalwar kameez or churidar pajamas. Additionally, Teejays played a significant role in popularizing Bhutto’s awami suit, showcasing tasteful tailoring and classic silhouettes in shalwar kameez that exuded elegance in every aspect.

The Pakistani media, film industry, and fashion magazines have played a significant role in promoting the fashion industry in Pakistan, leading to a rise in culturally and aesthetically rich fashion. In the 1960s, magazines like “SHE” and “Women’s Own” began publishing fashion and lifestyle content, while newspapers started including fashion coverage in special supplements. Despite challenging security conditions, Pakistan’s fashion industry continues to thrive, with both experienced designers and newcomers contributing to the development of upcoming trends. The designers’ craftsmanship is evident in their use of color, fabric, texture, and print, resulting in eccentric collections and theatrical fashion performances that showcase their genius. With new and foreign investors recognizing the potential for business success in Pakistan, the fashion industry is poised for unprecedented global success.

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EMERGING OF FASHION MARKETING IN PAKISTAN

Any modeofdressingor adornment that is popular duringa specific time or in aparticular placeIt can transform from one period to the next, from generation to generation. It serves asanimpression of social and economic status. In the 19th and 20th centuries, fashionincreasingly became a gainful, international industry as a result of the rise of world-renownedfashion housesand fashion magazines.Now the question rises what is fashion marketing The answer is when the clothes reaches tothe customers after they designed and fabricated. This is the point where the team of fashionmarkering comes in. Fahion marketing is a vast field in which different segmentsare combineddifferent fields like advertising, designing, and business administration as well as strongknowledge of fashion world in order to make new clothing lines and get the attention of potential customersto besuccessful.

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A brief history of pakistan fashion: from traditional to modern.

Pakistan is a country that is rich in culture and history. Its fashion industry is no exception. Pakistan has a long history of fashion, and it has evolved greatly over the years. In this article, we will take a closer look at the history of Pakistan fashion, from its traditional roots to its modern-day interpretations.

Introduction

Historical Overview of Traditional Pakistani Fashion

Clothing and accessories, popular fabrics, evolution of modern pakistani fashion, famous pakistani designers, fashion weeks and events, international recognition, cultural appropriation and challenges.

Future of Pakistani Fashion

1. Introduction

Pakistan is a country that is known for its vibrant and colorful culture. The country's fashion industry has been growing rapidly over the years, making a significant impact on the global fashion industry. Pakistan's fashion industry has evolved significantly, from traditional clothing to modern interpretations, and has gained recognition worldwide. In this article, we will explore the history of Pakistan fashion, including traditional clothing, modern interpretations, famous designers, and the future of Pakistani fashion.

2. Traditional Pakistani Fashion

Pakistan has a rich cultural heritage that reflects the influence of various civilizations that have ruled the region. Traditional Pakistani clothing is deeply rooted in the country's cultural history, and it has been influenced by the Mughal Empire, British colonialism, and neighboring countries such as India and Afghanistan.

The traditional clothing of Pakistan includes salwar kameez, dupatta, and shalwar. Women usually wear colorful and embellished shalwar kameez with a dupatta, while men wear a shalwar kameez with a waistcoat or jacket. The traditional clothing of Pakistan is designed to be modest and comfortable, and it reflects the country's cultural diversity and values.

Traditional Pakistani clothing is often embellished with intricate embroidery, beadwork, and mirror work. Popular embroidery techniques include zardozi, tilla work, and kashida. Women's clothing is often accessorized with jewelry, such as bangles, earrings, and necklaces, while men wear traditional shoes known as khussa.

The traditional clothing of Pakistan is made from a variety of fabrics, including cotton, silk, and chiffon. Cotton is the most commonly used fabric for everyday wear, while silk and chiffon are reserved for special occasions.

3. Modern Pakistani Fashion

Pakistan's fashion industry has undergone significant changes over the years, from traditional clothing to modern interpretations. The modern Pakistani fashion industry emerged in the 1980s, and it was heavily influenced by the West. The younger generation in Pakistan embraced Western clothing styles, which led to a fusion of traditional and Western clothing.

Today, modern Pakistani fashion includes a wide range of clothing styles, from Western-inspired outfits to traditional clothing with a modern twist. Pakistani fashion designers are known for their innovative and creative designs, which reflect the country's cultural heritage.

Pakistan's fashion industry has produced many famous designers who have gained international recognition. Some of the most famous Pakistani designers include Hassan Sheheryar Yasin (HSY), Maria B., Nomi Ansari, and Faraz Manan. These designers have showcased their collections at various fashion weeks and events around the world, including Paris Fashion Week and New York Fashion Week.

Pakistan's fashion industry has grown significantly over the years, and it has become an important part of the country's economy. The country's fashion industry is supported by various fashion weeks and events, including the Pakistan Fashion Week, Fashion Pakistan Week, and Bridal Couture Week.

These events provide a platform for Pakistani designers to showcase their collections to a global audience. Pakistani fashion weeks and events attract international buyers, media, and fashion enthusiasts, which helps to promote Pakistani fashion globally.

4. Pakistani Fashion and Global Influence

Pakistan's fashion industry has gained recognition globally, and it has become an important player in the global fashion industry. Pakistani fashion designers have showcased their collections at various international fashion weeks and events, including London Fashion Week and Milan Fashion Week .

Pakistan's fashion industry has also influenced fashion trends in other countries, particularly in neighboring countries such as India and Bangladesh. The popularity of Pakistani clothing styles such as the shalwar kameez and dupatta has spread to other parts of the world, including the Middle East, Europe, and North America.

While Pakistani fashion has gained international recognition, it has also faced challenges, particularly in terms of cultural appropriation. Some designers and fashion brands have appropriated traditional Pakistani clothing styles and designs without giving credit to their origins.

Furthermore, Pakistan's fashion industry has also faced challenges in terms of sustainability and ethical production practices. The industry has been criticized for its reliance on cheap labor and environmentally damaging production methods.

5. Future of Pakistani Fashion

Pakistan's fashion industry has come a long way over the years, and it continues to evolve and grow. The industry is becoming increasingly diverse, and it is attracting a new generation of designers who are pushing the boundaries of traditional Pakistani fashion.

The future of Pakistani fashion looks bright, with increasing global recognition and support for the industry. However, the industry also faces challenges, particularly in terms of sustainability and ethical production practices. It is important for the industry to address these challenges to ensure its long-term success.

6. Conclusion

Pakistan's fashion industry is a reflection of the country's rich cultural heritage and diversity. The industry has evolved significantly over the years, from traditional clothing to modern interpretations, and it has gained recognition globally. Pakistani fashion designers are known for their innovative and creative designs, which reflect the country's cultural heritage.

While Pakistani fashion has gained international recognition, it has also faced challenges, particularly in terms of cultural appropriation and sustainability. It is important for the industry to address these challenges to ensure its long-term success.

This article was written by Muhammad Saleem Shahzad , Managing Editor of Fashion and Manufacturing. With more than a decade of experience in the Fashion industry, Muhammad reports on breaking news and provides analysis and commentary on all things related to fashion, clothing and manufacturing.

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Fashion - Pakistan

Revenue in the Fashion Market is projected to reach US$972.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.87%, resulting in a projected market volume of US$1,234.00m by 2029.
In the Fashion Market, the number of users is expected to amount to 8.3m users by 2029.
User penetration will be 8.3% in 2024 and is expected to hit 7.4% by 2029.
The average revenue per user (ARPU) is expected to amount to US$170.10.

Key regions: India , South Korea , China , Germany , Asia

Definition:

The eCommerce Fashion market is a sector of online retailing that focuses on selling clothing, shoes, and accessories through digital channels. The purpose of eCommerce Fashion is to provide consumers with a convenient and accessible way to browse and purchase fashion products from a wide range of brands, designers, and retailers.

The relevance of the eCommerce Fashion market lies in its ability to offer a personalized shopping experience, with features such as virtual try-on, style recommendations, and customer reviews. It also enables brands and retailers to expand their reach beyond physical stores, connecting with customers across different geographies and demographics.

The eCommerce Fashion market has experienced rapid growth in recent years, driven by factors such as the increasing use of mobile devices for online shopping, rising consumer expectations for fast and reliable delivery, and the growing importance of sustainability and ethical practices in the fashion industry.

eCommerce Fashion businesses include Amazon Fashion, which offers a wide range of affordable and trendy clothing options, and Zalando, which operates in multiple European markets and provides a seamless shopping experience across multiple devices. Additionally, direct-to-consumer brands like Warby Parker and Everlane have disrupted the traditional fashion retail model by selling high-quality products at transparent prices through their own eCommerce platforms.

The eCommerce market for Fashion consists of three different markets:

The Accessories market comprises the sale of wearable, fashionable accessories that complement a person's outfit, such as watches and jewelry, scarves and shawls, caps and gloves, luxury leather goods, belts, eyewear, ties and bow ties, as well as luggage and bags with open and closable containers made from any material used by private end consumers to transport items (e.g., suitcases, briefcases, handbags).
The Apparel market contains the sale of clothing and fashion accessories through digital channels which includes products, such as dresses, shirts, pants, shoes, and accessories like handbags, jewelry, and hats.
The Footwear market comprises the sale of various types of footwear through digital channels which includes footwear products, such as shoes, boots, sandals, and sneakers.

Additional Information:

Fashion comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Taobao, JD, SHEIN, Asos und H&M.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

Accessories such as Zara
Apparel such as Zalando
Footwear such as Adidas

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Reasons for Expansion of Fashion Brands in Pakistan

Updated 23 January 2024

Subject Marketing , Lifestyle

Downloads 36

Category Business , Life

Topic Fashion

Fashion brands internalization refers to the steps taken by a fashion brand to expand its operations in a foreign country. Internationalization is one of the essential growth strategies that the fashion brands can adopt (Harris 2018). By joining the global market, the fashion entrepreneurs can benefit from the many advantages of having a broad demand for their goods. However, there are also various challenges that the fashion entrepreneurs might face in the international market if they do not have right strategies. This chapter will critically review the relevant literature and the main frameworks that the study will use.

Reasons for Expansion

The benefits from global markets are numerous, but fashion entrepreneurs must have right strategies that will make them successful in the competitive global fashion industry (Harris 2018). The number of new entrants in the fashion industry is high but so is the number of brands that are closing down. Therefore, it is crucial for entrepreneurs to determine whether the global market is right for their products (Chris 2018). In addition to that, fashion entrepreneurs should understand the needs of the consumers in a market if they are to meet or exceed the consumer expectations. One of the reasons why many fashion brands join the global markets is because the domestic market is saturated with their products (Chris 2018). The consumers are interested in buying global products since they have a different outlook compared to the domestic ones. To increase their sales, the entrepreneurs expand their business operations to the global markets (Harris 2018).

In addition to that, the fashion brands can also benefit from expanding to countries with untapped markets (Rossum 2017). For instance, the Muslim countries have an untapped market for western fashion products. The western fashion brands have the opportunity to sell their products in the developing market. The expansion of business also helps entrepreneurs in building a reputation for their brands (Burton 2017). The global outlook benefits the fashion brands in the future when expanding to new markets. Expansions also change the perspective of the domestic markets, as they begin to appreciate the reputable brands (Rossum 2017). The appreciation of the brand leads to an increase in the local sales. According to Iris communications (2018), the Pakistani appreciates the western fashion trends, a factor that has led to the development of the western fashion industry in Pakistan. Various western fashion brands have joined the Pakistan fashion industry such as Levi’s (Branded Girls 2018).

Expansion to Pakistan and other Muslim Countries

The western fashion industry is developing in various Muslim countries such as Pakistan (Iris communications 2018). The growth is mainly steered by the youth (Iris communications 2018). The fashion brands strive to establish large customer bases in the untapped markets. For instance, Mango has built operations in Iran. According to Paiver and Sadeghzadeh (2015), Iranians have a taste for luxurious products. The imported clothes are quite expensive when compared to the domestic products, but that does not stop the Iranians from purchasing (E-Haider 2017).

To succeed in the fashion industries of emerging countries, it is crucial to understand the culture of the people in the market and the type of products that might interest them. The fashion brands succeed in the Muslim countries because they understand the social and economic welfare of the consumers. The brands offer the right type of fashion products to the clients by observing the religious and cultural requirements that exist in the communities (Claessens 2016). For instance, Zara's success in Muslim countries such as Afghanistan, Iran, and India is attributed to the fact that the company understands the communities (Zara 2018).

Porter’s Diamond Model

The model analyses the fashion industry in Pakistan. The elements of this model aid entrepreneurs in making policies and strategizing about the future of their brands.

Factor Conditions

Factor Condition describes the production factors available in a country that are necessary for the development of a particular industry (Claessens 2016). The element analyses the availability of the relevant factors that make a country or industry more competitive. The production factors are grouped into Basic and Advanced (Mulder 2016). Basic Factors are the natural resources and labour like land and minerals the Advanced Factors are more sophisticated (Claessens 2016). The advanced factors include elements such as the Basic Factors like skilled workers and infrastructure (Mulder 2016). The competitiveness of a country in the global market is determined by the availability of both the basic and the advanced factors. The factors can be grouped into human resources, physical resources, capital, knowledge, and infrastructure (Economic Discussion 2018). The resources will determine the competitiveness of the fashion industry in the global market. The factor will help in determining whether international brands like Zara will benefit from joining the industry.

Demand Conditions

Demand conditions analyse the interest for industry products in the home market. High domestic demand positively influences that of the international consumers (Claessens 2016). High domestic demand results in high levels of innovation as the local companies put more efforts to improve the quality of the products (Mulder 2016). Understanding the domestic market conditions helps the global and domestic producers in comprehending the global trends of the fashion industry. Global fashion brands will be able to use this information when strategizing on how to expand their businesses into Pakistan.

Related and Supporting Industries

The success of a domestic supporting industry is advantageous to firms in the industry (Mulder 2016). For instance, when the suppliers are competitive, the companies in the fashion industry will benefit from innovative products that come at low costs (Claessens 2016). The growth and development of the suppliers will lead to the expansion of the related industries. If the supporting industries are international competitors, their effect on the domestic market is strengthened. In the fashion sector, some of the supporting industries are the transport industry and the textile industries. By analysing this element, the author will be able to understand how the supporting and related sectors affect the fashion industry in Pakistan. The information will be useful to global fashion brands that intend to expand their businesses into Pakistan.

Organizational Strategy, Structure, and Rivalry

The structures, strategy, and rivalry depend on the local conditions that exist in a country. Various countries, regions, or even industries have different strategies, structures, and rivalry. The structure and strategy describe the formation, organization, and ownership of firms in a particular sector. Rivalry represents the level of competition in a country. Large market shares associated with low levels of rivalry attracts many investors (Claessens 2016). However, in the long run, high levels of competition are advantageous as they encourage creativity and innovation in production (Mulder 2016). Innovative products increase the chances of success in the global market. Organizational Strategy, Structure, and Rivalry will help global fashion brands to identify the strategies, structures, and rivalry that exist in Pakistan (Claessens 2016).

According to Value-Based Management (2016), the state determines the competitiveness of a firm in the global markets. The government sets the policies and procedures that guide the operations in a country (Value-based management 2016). For instance, the government can encourage or restrict importing and exporting. Some industries will suffer when the government regulates imports, as they will not able to get raw materials. The state also influences the demand for the local products by the domestic consumers. Understanding the government will help potential investors to make appropriate plans for the expansion into Pakistan.

OLI Framework

The OLI framework helps companies that would like to expand their operations into the global markets. According to Dunning (2001), the OLI framework is used evaluate the factors that affect international production (p. 175). The framework explains how multinational entrepreneurs use the resources available to them to grow their operations in foreign nations (Dunning 2001, p. 176). Business expansion tends to be very costly because the foreign companies incur higher costs than the local companies (Dunning 2001, p. 176). Some of the expenses that a multinational entrepreneur can incur include the costs of expatriate personnel, research, and development costs. The multinational entrepreneurs have various benefits that offset the higher costs they incur in production (Dunning 2001, p. 176). The OLI framework describes the benefits gained by a company from investing in a foreign country.

Ownership Advantage

Ownership Advantage is the specific investment made by a multinational corporation that gives the company an advantage in the foreign market (Business-to-you 2017). Such an investment is usually something unique that the company such as patent and copyrights (Dunning 2001, p. 176). The advantage enables the companies to generate higher profits that will be able to offset the additional costs of operating in a foreign land. Zara has various assets that it can use to protect its earnings including patents, copyrights, brand name, and many more (Bailey 2015). These assets will ensure that the company’s products are not counterfeited. The brand is known to produce the most stylish fashion products (Shah 2014). The reputational status will ensure that Zara gets part of the market share in the new markets.

Location Advantage

Firms need to establish the best locations for the sale of their products (Business-to-you 2017). The location must be of specific advantage to the company if it wants to succeed in the industry. Zara has chosen Lahore as the best location to expand its business. The right location is determined by the ability of the target market to access the location (Zafar 2018). The other factor that the fashion brand should consider is the availability of labour (Times 2017). Zara needs to choose a location that offers both skilled and semi-skilled labour. The consumers in that location should be able to pay the prices provided by Zara (Zafar 2018).

Internalization Advantage

Companies that intend to expand their business operations to other countries should determine whether it is advantageous to produce a particular product or to outsource the services. Zara usually outsources part of its production process (Lu 2014). Outsourcing has helped the company in ensuring that its products that appear on the runway reach the customers within 2.5 months (Shah 2014). The company intends to continue outsourcing part of its production process (Lu 2014). By doing so, the consumers will be able to get the stylish products faster, which will lead to customer satisfaction and eventually an increase in its clients (Shah 2014).

Limitation of OLI framework

The OLI framework has been criticized for being vast and loose. One of the limitations of the OLI framework is the omission of the managements’ contribution in the expansion process (Batalla 201, p.616). The management controls and operates the organizations (Burton 2017). Without the management, Zara will not be able to succeed in the new market.

In addition to that, the OLI does not discuss the other players in an industry that affect the performance of a multinational corporation (Business-to-you 2017). The framework does not mention the impact of such organizations on the success of the company planning to enter a new market (Batalla 201, p.616). The organizations include competitors, suppliers, regulatory agencies, and other organizations. These organizations will affect Zara’s business operations in the new country.

Hofstede's Cultural Dimensions

The theory describes the cultural similarities and differences between individuals from different countries (Gill 2017). Hofstede's Cultural Dimensions shows the relationship between different people through their behaviours and the values they uphold. The theory helps organizations that would like to expand their businesses into foreign countries to understand the cultures that exist in those countries (Cleverism 2015). Understanding the culture enables businesses to grow the relationship between themselves and the suppliers, consumers, authorities, and potential investors (Peleckis, 2013). Below is an analysis of the cultural dimensions;

Firstly, the Power-Distance Dimension determines whether people in the society admit that power is distributed unequally (Leibensperger 2015). High power distance countries have differentiated classes in the society (Peleckis, 2013). Understanding the power distance in a particular nation determines the organizational structure of the fashion brands in different countries (Foster, 2015). For instance, companies in high power distance companies will have a hierarchical structure. The businesses will also be able to identify their target markets and the classes they belong to in the society (Peleckis, 2013). The classes will determine the target markets ability to purchase the brand’s products.

Secondly, the Individualism Dimension determines how interdependent the people in the country are (Leibensperger 2015). Individualism in business context shows whether employees in a particular nation prefer working alone or as a group (Foster, 2015). The dimension will guide Zara on how to allocate duties amongst employees in the new market. Individualists prefer working alone while collectivists prefer working in a group (Peleckis, 2013). Therefore, understanding the employees will enable Zara to enhance efficiency its operations.

Thirdly, the Masculinity Dimension determines whether the people in a country are competitive and success-oriented (Leibensperger 2015). The people in high musicality nations are risk takers while the ones in low masculinity nations value the quality of life (Gill 2017). The masculinity levels of a nation determine the relationship between Zara and the consumers, employees, investors, and suppliers (Peleckis, 2013).

Fourthly, the Uncertainty Avoidance dimension describes how the people handle uncertainties about the future (Gill 2017). People from countries with high uncertainty avoidance tendencies are not risk takers (Peleckis, 2013). The people tend to resist change, and it may be hard for the fashion brands to enter the market. However, in low uncertainty nations, the people are risk takers, and they like unstructured situations (Foster, 2015). The fashion brands entry-mode strategies depend on the uncertainty levels of a market (Leibensperger 2015).

Lastly, the long-term orientation dimension determines whether people like to keep the links of their pasts when handling the current and future challenges (Cleverism 2015). The people in short-term oriented nations value their traditions (Leibensperger 2015). Social norms guide the operations of the people in short-term oriented communities (Foster, 2015). Therefore, fashion brands that intend to expand their business operations to other countries should consider the orientation of the nations. The types of fashion products that people will purchase will be guided by social norms and culture (Gill 2017). Therefore, the fashion brands should come up with products that align with the cultural requirements of the people.

Limitations

The Hofstede dimension theory has various limitations. Firstly, the theory assumes that all the population groups in a particular country share the same culture (Schmitz and Weber 2014, 15). In most cases, the populations in a country have different cultural backgrounds (Shaibu-Musa 2013). Therefore, the Hofstede dimensions can mislead the fashion brands that need to expand their operations in the global market. The dimensions do not determine the cultural practices of every group in the country (Shaibu-Musa 2013). Multinational entrepreneurs should not rely solely rely on the Hofstede dimension because they will not be able to understand all the people in the country and their needs (Schmitz and Weber 2014, 15).

Secondly, culture keeps on changing. Globalization has resulted in rapid cultural changes over the years (Schmitz and Weber 2014, 15). People from all different countries and continents are interconnected thus sharing some of their cultural values (Shaibu-Musa 2013). The global connections have eroded some of the cultural values while making others stronger. Therefore, multinational entrepreneurs should take into consideration the changing cultures in the world (Shaibu-Musa 2013). Depending solely on the Hofstede dimensions can be misleading because the cultures that exist in a particular country keep on changing (Schmitz and Weber 2014, 15).

Why Foreign Brands Fail In Muslim Countries

All the companies that intend to expand their businesses to the Muslim countries need to understand the Muslim culture that exists in the nations (Lewis 2016). The cultural practices that exist in the markets are associated with religion (Elasrag 2016, p.10). A business that takes into consideration the religious practices in the Muslim countries has a higher chance of succeeding than the one that does not consider religion (Ndeloa 2014). Islam determines how business is done in the countries. For instance, it determines the types of products that can be sold, the meeting hours, and negotiation techniques (Ndeloa 2014).

The other challenge that foreign brands operating in Muslim nations face is the language barrier. Communication styles differ from country to country (Lewis 2016). Some of the Muslim communities rely more on body language as communication style while others use non-verbal cues to communicate (Ndeloa 2014). Brands that do not research on the languages and communications styles used in different countries tend to fail (Lewis 2016). Communication is one of the important aspects that determine the success of a business (Elasrag 2016, p.10).

Similarly, the Power Distance affects how the foreign brands operate. The success of the businesses is also dependent on the understanding of a nations’ Power Distance (Lewis 2016). The high Power Distance countries are divided into classes (Peleckis 2013). On the other hand, low Power Distance nations have a broader middle-class population (Peleckis 2013). Understanding the Power Distance of a nation will help a business in identifying its target market (Foster 2015). Brands that fail to recognize the structure of the society find it hard to identify their target markets. Businesses cannot succeed without identifying their target markets and the needs of the markets (Foster 2015).

Impact of Literature Review to the Survey

The literature review will guide the survey that will be sent to Muslim women in various ways. Firstly, it will direct the study to incorporate questions that relate to the Pakistani culture. The questions should cover all the cultural activities that the Pakistan women might be practicing. For instance, it should ask if they would prefer to purchase modest clothing or not. The survey should also ask questions that will determine whether the Pakistani think Zara designs modest clothing. Secondly, the literature review will guide the survey to incorporate questions regarding the demand conditions in the market. The study should ask about the number of times the Pakistani women shop for clothes and the amount that they spend. The research should also show how much the people are willing to pay for the stylish and high-quality product. Lastly, it will guide the survey to add questions about Zara’s reputation.

Companies expand their operations into the global markets to get part of the international market share. The success of the brands depends on their understanding of the markets they are venturing into. Thorough due diligence on the target market's culture, competition, laws and regulations, and opportunities among others is very vital to make sure that the business succeeds in the new foreign market. Various models enable the businesses to understand the markets. Such frameworks are the OLI, Porter’s diamond model, and the Hofstede dimensions. They provide measurable statistical data that is used to assess the viability of the company’s products in the new country. They also provide the guidelines that will lead to the success of a business brand in the international market. The chapter has discussed how these frameworks can be applied to Zara's brand entry into Pakistan with the accompanying limitations.

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Pakistani Fashion Trends A Look at the Hottest Trends in Pakistani Fashion

Articles Tags

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Pakistani dresses

Fashion in Pakistan is an ever-evolving landscape, blending traditional aesthetics with contemporary design elements. The latest trends in Pakistani fashion are a testament to the country's dynamic, diverse, and vibrant culture.

From high-end haute couture to everyday street style, Pakistani fashion trends continue to evolve, presenting new paradigms of style and elegance. In this blog, we'll delve into the hottest trends currently shaping the Pakistani fashion scene.

Reimagining Ethnic Wear: Current Trends in Pakistani Fashion

The beauty of Pakistani ethnic wear lies in its versatility and timeless appeal. Recently, there's been a noticeable shift towards more fluid, comfortable, yet stylish silhouettes.

Resurgence of Pastels: Gone are the days of loud, bright colors dominating wardrobes. Softer pastel shades are now the go-to palette for both formal and casual wear, offering a subtle yet sophisticated vibe.
Digital Print Innovation: Digital prints have revolutionized fabric designs with their intricate detailing and limitless color combinations. From bold abstracts to digital renditions of classic paisleys, these prints are setting a new standard in trends in Pakistani fashion.

Western Influences Meeting Eastern Traditions

Another significant trend in Pakistani fashion is the fusion of Western styles with traditional Eastern clothing. This blend caters to the young and modern population, keen on expressing their individuality through fashion.

Fusion Wear: Think kurtas with palazzo pants or saris paired with crop tops. These fusions push the boundaries of conventional fashion, offering a refreshing take on both cultures.
Contemporary Cuts and Silhouettes: Asymmetrical lines, off-shoulder necklines, and draped fabrics are finding their way into traditional Pakistani dresses, redefining the norms and adding a touch of modernity.

Transitioning into the second part, the blog will further explore the dynamic trends in Pakistani fashion, highlighting the latest in bridal wear, men's fashion, and the influence of global fashion movements. Attention will also be paid to how these trends reflect the changing socio-cultural landscape of Pakistan.

Bridal Wear: Elegance Reimagined in Modern Trends in Pakistani Fashion

Pakistani bridal wear is an area where tradition and innovation intersect most beautifully. Bridal trends are particularly indicative of the artistic experimentation that designers are willing to undertake.

Lighter Bridal Lehengas: Moving away from heavy, cumbersome bridal outfits, there's a growing preference for lighter, more manageable lehengas that allow brides to enjoy their special day with greater ease and comfort.
Contemporary Blouse Designs: Designers are experimenting with various blouse styles — from deep, daring necklines to innovative sleeve designs, adding a modern twist to the traditional bridal look.

Men's Fashion: A Blend of Classic and Contemporary

Men's fashion in Pakistan is also witnessing a transformative phase, with traditional attire being given contemporary updates.

Waistcoats with Eastern Wear: A trendy waistcoat paired with a kurta shalwar or a sherwani adds a layer of sophistication and style to men's ethnic wear.
M odernized Sherwanis: Slimmer fits, unconventional color palettes, and unique embroidery are making sherwanis a fashion statement in themselves, reflecting current trends in Pakistani fashion.

Stay Trendy: Keep up with the evolving fashion scene.

[Discover the Latest Trends]

Seasonal Trends: Adapting to Climate with Style

Seasonal changes significantly influence fashion trends in Pakistan, with designers and brands introducing collections that not only cater to the aesthetic demands but also to the climatic needs of the region.

Summer Cool: With temperatures soaring in the summer, cotton and lawn fabrics dominate the scene. Light, airy, and comfortable, yet stylish — these are the key characteristics of summer wear in Pakistan, marked by vibrant colors and bold prints.
Winter Warmth: The winter season sees the introduction of heavier fabrics like khaddar, velvet, and wool. Shawls also become a fashion staple, not just for their warmth but as elegant accessories.

Street Style: Reflecting the Pulse of Youth

Street style in Pakistan is a vibrant mix of local and global fashion trends, embodying the bold and fearless spirit of the youth.

Casual Kurtis and Jeans: A popular trend among young women is pairing casual, printed kurtis with jeans, striking a balance between comfort and fashion.
Sneakers with Traditional Wear: A trend that has caught up in recent years is wearing sneakers with traditional shalwar kameez, reflecting a quirky, contemporary twist to conventional dressing.

Celebrating Festivals and Traditions with Contemporary Flair

Pakistani fashion shines brightly during festivals and weddings, where traditional attire is often given a contemporary twist to keep up with the trends in Pakistani fashion.

Eid Fashion: Eid clothing trends often include a mix of bright, festive colors, intricate embroideries, and stylish yet comfortable cuts, encapsulating the joyous spirit of the festival.
Wedding Season Glamour: The wedding season sees a blend of old and new with heavy embellishments, innovative silhouettes, and a play of colors, mirroring the grandeur and festivity of Pakistani weddings.

Global Influences and Future Directions

Pakistani fashion isn't just evolving in a vacuum. It’s increasingly influenced by global fashion trends, with designers and brands incorporating international styles and elements while retaining the unique Pakistani essence.

East Meets West: Fusion wear continues to rise, with more people opting for outfits that blend Eastern and Western elements, like a kurta with a blazer or a traditional skirt with a modern top.
Sustainable Fashion: An increasing awareness of environmental issues is leading to a rise in sustainable and ethical fashion practices in Pakistan, from organic fabrics to eco-friendly production methods.

Fashion Forward: Embrace the new wave of Pakistani fashion.

[Shop the Trend]

Pakistani Fashion Going Global

With its rich colors, intricate embroidery, and unique silhouettes, Pakistani fashion is gaining recognition on international platforms, celebrating the cultural richness and diversity it offers.

International Fashion Shows: Pakistani designers are showcasing their collections at international fashion weeks, bringing the allure of Pakistani fashion to a global audience.

Celebrities Endorsing Pakistani Brands: International celebrities and influencers donning Pakistani designs help in putting the spotlight on the vibrant fashion industry of Pakistan.

Pakistani Fashion Icons Behind the Seams The Craftsmanship of Luxeurs’ Traditional Wear

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Human Rights

Nasir Mansoor has spent 40 years fighting for Pakistan’s workers. Whether demanding compensation on behalf of the hundreds of people who died in a devastating 2012 factory fire in Karachi or demonstrating against Pakistani suppliers to global fashion brands violating minimum wage rules, he’s battled many of the country’s widespread labor injustices.

Yet so far, little has improved, said Mansoor, who heads Pakistan’s National Trade Union Federation in Karachi. Despite spending most of his time dealing with issues in the country’s garment sector, labor laws are still routinely flouted inside factories. Not even European Union trade schemes such as the Generalized Scheme of Preferences—which benefits developing countries such as Pakistan but requires them to comply with international conventions on labor rights—have helped curb violations in an industry notorious for them. Regulations and trade protocols look good on paper, but they rarely trickle down to the factory level. “Nobody cares,” Mansoor said. “Not the government who makes commitments, not the brands, and not the suppliers. The workers are suffering.”

But change might finally be on the horizon after Germany’s new Supply Chain Act came into force last year. As Europe’s largest economy and importer of clothing, Germany now requires certain companies to put risk-management systems in place to prevent, minimize, and eliminate human rights violations for workers across their entire global value chains. Signed into law by German Chancellor Olaf Scholz in January 2023, the law covers issues such as forced labor, union-busting, and inadequate wages, for the first time giving legal power to protections that were previously based on voluntary commitments. Companies that violate the rules face fines of up to 8 million euros ($8.7 million).

For decades, Western companies based in countries with highly paid workers and strong labor protections have sourced from low-income countries where such laws don’t exist or are weakly enforced. While this business model cuts costs, it’s made it incredibly difficult for workers to seek justice when problems arise. Given the garment sector’s long history of poor labor conditions—whose victims are a predominantly female workforce—rights groups say the industry will feel some of the highest impacts of new due diligence laws such as Germany’s.

Until now, promises made by fashion brands to safeguard workers stitching clothes in factories around the world have been largely voluntary and poorly monitored. If the promises failed or fell short and that information became public, the main fallout was reputational damage. As governments come to realize that a purely voluntary regimen produces limited results, there is now a growing global movement to ensure that companies are legally required to protect the people working at all stages of their supply chains.

The German law is just the latest example of these new due diligence rules—and it’s the one with the highest impact, given the size of the country’s market. A number of other Western countries have also adopted similar legislation in recent years, including France and Norway. A landmark European Union law that would mandate all member states to implement similar regulation is in the final stages of being greenlighted.

Although the United States has legislation to prevent forced labor in its global supply chains, such as the 2021 Uyghur Forced Labor Prevention Act, there are no federal laws that protect workers in other countries from abuses that fall short of forced labor. That said, a proposed New York state bill , the Fashion Act , would legally require most major U.S. and international brands to identify, prevent, and remediate human rights violations in their supply chain if passed, with noncompliance subject to fines. Since major fashion brands could hardly avoid selling their products in New York, the law would effectively put the United States on a similar legal level as Germany and France.

Abuses in textile manufacturing have been well documented. Horror stories about brutal violence or building collapses make the news when there’s a major incident, but every day, members of a predominantly female workforce live on low wages, work long hours, and endure irregular contracts. Trade unions, when they are allowed, are often unable to protect workers. A decade ago, the European Parliament described the conditions of garment workers in Asia as “slave labour.”

As of January, Germany’s new law applies to any company with at least 1,000 employees in the country, which covers many of the world’s best-known fast fashion retailers, such as Zara and Primark. Since last January, German authorities say they have received 71 complaints or notices of violations and conducted 650 of their own assessments, including evaluating companies’ risk management.

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In Pakistan, the very existence of the German law was enough to spark action. Last year, Mansoor and other union representatives reached out to fashion brands that sourced some of their clothing in Pakistan to raise concerns about severe labor violations in garment factories. Just four months later, he and his colleagues found themselves in face-to-face meetings with several of those brands—a first in his 40-year career. “This is a big achievement,” he said. “Otherwise, [the brands] never sit with us. Even when the workers died in the factory fire, the brand never sat with us.”

Nearly 12 years on from the 2012 fire, which killed more than 250 people, violations are still rife for Pakistan’s 4.4 million garment sector workers, who produce for many of the major global brands. Several of these violations were highlighted in research conducted by FEMNET, a German women’s rights nonprofit, and the European Center for Constitutional and Human Rights (ECCHR), a Berlin-based nongovernmental organization, into how companies covered by the Supply Chain Act were implementing their due diligence obligations in Pakistan. With the help of Mansoor and Zehra Khan, the general secretary of the Home-Based Women Workers Federation , interviews with more than 350 garment workers revealed the severity of long-known issues.

Nearly all workers interviewed were paid less than a living wage, which was 67,200 Pakistan rupees (roughly $243) per month in 2022, according to the Asia Floor Wage Alliance. Nearly 30 percent were even paid below the legal minimum wage of 25,000 Pakistani rupees per month (roughly $90) for unskilled workers. Almost 100 percent had not been given a written employment contract, while more than three-quarters were either not registered with the social security system—a legal requirement—or didn’t know if they were.

When Mansoor, Khan, and some of the organizations raised the violations with seven global fashion brands implicated, they were pleasantly surprised. One German retailer reacted swiftly, asking its supplier where the violations had occurred to sign a 14-point memorandum of understanding to address the issues. (We’re unable to name the companies involved because negotiations are ongoing.) The factory complied, agreeing to respect minimum wages and provide contract letters, training on labor laws, and—for the first time—worker bonuses.

In February, the factory registered an additional 400 workers with the social security system (up from roughly 100) and will continue to enroll more, according to Khan. “That is a huge number for us,” she said.

It’s had a knock-on effect, too. Four of the German brand’s other Pakistani suppliers are also willing to sign the memorandum, Khan noted, which could impact another 2,000 workers or so. “The law is opening up space for [the unions] to negotiate, to be heard, and to be taken seriously,” said Miriam Saage-Maass, the legal director at ECCHR.

After decades of issues being swept under the carpet, it’s a positive step, Mansoor said. But he’s cautious. Of the six remaining global fashion brands contacted, three are in discussions with the union, while three didn’t respond. Implementation is key, he said, particularly because there has already been pushback from some Pakistani factory owners.

Last month, EU member states finally approved a due diligence directive after long delays, during which the original draft was watered down. As it moves to the next stage—a vote in the European Parliament—before taking effect, critics argue that the rules are now too diluted and cover too few companies to be truly effective.

Still, the fact that the EU is acting at all has been described as an important moment, and unionists such as Mansoor and Khan wait thousands of miles away with bated breath for the final outcome. Solidarity from Europe is important, Khan said, and could change the lives of Pakistan’s workers. “The eyes and the ears of the people are looking to [the brands],” Mansoor said. “And they are being made accountable for their mistakes.”

Louise Donovan is a Nairobi-based correspondent for the Fuller Project .

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Essay on Fashion Advantages and Disadvantages with Quotation

January 13, 2024

Kainat Shakeel

Fashion, a dynamic artistic miracle, goes beyond the bare selection of apparel. It embodies a reflection of societal values, particular identity, and profitable trends. As we claw into the world of fashion, it’s pivotal to understand its elaboration, advantages, disadvantages, and the impact it has on our lives.

Evolution of Fashion

Fashion’s journey spans centuries, witnessing metamorphoses from traditional garments to the miscellaneous styles of the ultramodern period. The shift in societal morals, technological advancements, and globalization have greatly changed the way we perceive and borrow fashion.

Advantages of Fashion

Boosting self- confidence .

Fashion empowers individualities, boosting self-regard, and confidence. The right outfit can act as a catalyst for a positive tone-image, enhancing one’s perception of themselves.

Expressing Individuality

The diversity in fashion allows individuals to express their unique personalities, fostering a sense of individuality and creativity.

” Fashion is the most important art there is. It’s movement, design, and armature each in one. It shows the world who we’re and who we would like to be.”- Blair Waldorf

Economic impact .

Fashion assiduity plays a vital part in global frugality, generating employment openings and contributing significantly to GDP.

Disadvantages of Fashion

Pressure on body image .

The pursuit of the’ perfect’ body, frequently told by fashion ideals, can lead to mischievous goods on internal and physical health.

Environmental enterprises

Fast fashion contributes to environmental decline, with the assiduity being a major contributor to pollution and waste.

Consumerism downsides

inordinate consumerism in the fashion world can lead to overconsumption, promoting a disposable culture with adverse goods on the terrain.

Fashion Industry and Sustainability

Admitting the environmental impact, numerous fashion brands are espousing sustainable practices, and promoting ethical products and consumption. Fashion serves as an important medium to show artistic diversity, but it’s essential to navigate this terrain hypercritically, avoiding artistic appropriation.

” Fashion is the instant language .”- Miuccia Prada

Role of fashion education.

Education in a fashion not only cultivates creativity but also equips individualities with the chops to navigate the assiduity responsibly.

” Clothes mean nothing until someone lives in them.”- Marc Jacobs

The psychology of fashion choices.

Examining the cerebral aspects of fashion opinions provides sapience into how particular choices are told by societal morals and particular preferences.

Coco Chanel formerly said,” Fashion isn’t a commodity that exists in dresses only. Fashion is in the sky, in the road; fashion has to do with ideas, the way we live, what’s passing.”

The future of fashion.

As we look to the future, emerging trends include sustainable fashion, technology integration, and a continued emphasis on individuality. Contrivers are exploring innovative accouterments and product styles to shape the coming chapter of fashion. The future of fashion lies in sustainable practices. From indirect fashion models to zero-waste design, assiduity is evolving to minimize its ecological footmark and promote responsible consumption.

Fashion, with its graces and faults, remains an integral part of our lives. Understanding its impact allows us to engage with it more purposely, promoting a harmonious concurrence between particular styles, societal trends, and environmental responsibility.

Kainat Shakeel is a versatile Content Writer Head and Digital Marketer with a keen understanding of tech news, digital market trends, fashion, technology, laws, and regulations. As a storyteller in the digital realm, she weaves narratives that bridge the gap between technology and human experiences. With a passion for staying at the forefront of industry trends, her blog is a curated space where the worlds of fashion, tech, and legal landscapes converge.

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The western fashion industry is developing in various Muslim countries such as Pakistan (Iris communications 2018). The growth is mainly steered by the youth (Iris communications 2018). The expansion is aimed at establishing a customer base in the untapped market. For instance, Mango has built operations in Iran.
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"A brand in Pakistan claims to be 100% sustainable, but many reports show that their back-end works like a fast fashion brand, so it seems like currently, they're dealing with choosing what ...
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The apparel sector in Pakistan is the biggest industry that propagated the idea of brands in the minds of consumers. As in schooling, an informal sector of women's cloths started in the mid-90s virtually as a cottage industry probably because of the local shalwar and kameez which for cultural reasons… - The apparel sector in Pakistan is the biggest industry that propagated the idea of ...
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Table of Contents

Historical Overview of Traditional Pakistani Fashion

1. Introduction

2. Traditional Pakistani Fashion

3. Modern Pakistani Fashion

4. Pakistani Fashion and Global Influence

5. Future of Pakistani Fashion

6. Conclusion

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Essay on Fashion Advantages and Disadvantages with Quotation

Kainat Shakeel

Evolution of Fashion

Advantages of Fashion