problem solution speech format

My Speech Class

Public Speaking Tips & Speech Topics

Problem-Solution Speech [Topics, Outline, Examples]

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

In this article:

Problem-Solution Outline

Problem-solution examples, criminal justice, environment, relationships, teen issues.

What to include in your problem-solution speech or essay?

Problem-solution papers employ a nonfiction text structure, and typically contain the following elements:

Introduction: Introduce the problem and explain why the audience should be concerned about it.

Cause/Effect : Inform the audience on what causes the problem. In some cases, you may also need to take time to dispel common misconceptions people have about the real cause.

Can We Write Your Speech?

Get your audience blown away with help from a professional speechwriter. Free proofreading and copy-editing included.

Thesis Statement: The thesis typically lays out the problem and solution in the form of a question and answer. See examples below.

Solution : Explain the solution clearly and in detail, your problem-solving strategy, and reasons why your solution will work. In this section, be sure to answer common objections, such as “there is a better solution,” “your solution is too costly,” and “there are more important problems to solve.”

Call to Action: Summarize the problem and solution, and paint a picture of what will happen if your final solution is adopted. Also, let the reader know what steps they should take to help solve the problem.

These are the most used methods of developing and arranging:

Problem Solution Method Recommended if you have to argue that there is a social and current issue at stake and you have convince the listeners that you have the best solution. Introduce and provide background information to show what is wrong now.

List the best and ideal conditions and situations. Show the options. Analyze the proper criteria. And present your plan to solve the not wanted situation.

Problem Cause Solution Method Use this pattern for developing and identifying the source and its causes.

Analyze the causes and propose elucidations to the causes.

Problem Cause-Effect Method Use this method to outline the effects of the quandary and what causes it all. Prove the connection between financial, political, social causes and their effects.

Comparative Advantage Method Use this organizational public speaking pattern as recommendation in case everyone knows of the impasse and the different fixes and agrees that something has to be done.

Here are some examples of problems you could write about, with a couple of potential solutions for each one:

Marriage Problem: How do we reduce the divorce rate?

Solution 1: Change the laws to make it more difficult for couples to divorce.

Solution 2: Impose a mandatory waiting period on couples before they can get married.

Environmental Problem: What should we do to reduce the level of carbon dioxide in the atmosphere?

Solution 1: Use renewable energy to fuel your home and vehicles.

Solution 2: Make recycling within local communities mandatory.

Technical Problem: How do we reduce Windows error reporting issues on PCs?

Solution 1: Learn to use dialogue boxes and other command prompt functions to keep your computer system clean.

Solution 2: Disable error reporting by making changes to the registry.

Some of the best problems to write about are those you have personal experience with. Think about your own world; the town you live in, schools you’ve attended, sports you’ve played, places you’ve worked, etc. You may find that you love problem-solution papers if you write them on a topic you identify with. To get your creativity flowing, feel free to browse our comprehensive list of problem-solution essay and paper topics and see if you can find one that interests you.

Problem-Solution Topics for Essays and Papers

How do we reduce murder rates in the inner cities?
How do we stop police brutality?
How do we prevent those who are innocent from receiving the death penalty?
How do we deal with the problem of gun violence?
How do we stop people from driving while intoxicated?
How do we prevent people from texting while driving?
How do we stop the growing child trafficking problem?
What is the best way to deal with domestic violence?
What is the best way to rehabilitate ex-cons?
How do we deal with the problem of overcrowded prisons?
How do we reduce binge drinking on college campuses?
How do we prevent sexual assaults on college campuses?
How do we make college tuition affordable?
What can students do to get better grades in college?
What is the best way for students to effectively balance their classes, studies, work, and social life?
What is the best way for college students to deal with a problem roommate?
How can college students overcome the problem of being homesick?
How can college students manage their finances more effectively?
What is the best way for college students to decide on a major?
What should be done about the problem of massive student loan debts?
How do we solve the global debt crisis?
How do we keep countries from employing child labor?
How do we reduce long-term unemployment?
How do we stop businesses from exploiting consumers?
How do we reduce inflation and bring down the cost of living?
How do we reduce the home foreclosure rate?
What should we do to discourage consumer debt?
What is the best way to stimulate economic growth?
How do we lower the prime cost of manufacturing raw materials?
How can book retailers deal with rising bookseller inventory costs and stay competitive with online sellers?
How do we prevent kids from cheating on exams?
How do we reduce the illiteracy rate?
How do we successfully integrate English as a Second Language (ESL) students into public schools?
How do we put an end to the problem of bullying in schools?
How do we effectively teach students life management skills?
How do we give everyone access to a quality education?
How do we develop a system to increase pay for good teachers and get rid of bad ones?
How do we teach kids to problem solve?
How should schools deal with the problem of disruptive students?
What can schools do to improve reading comprehension on standardized test scores?
What is the best way to teach sex education in public schools?
How do we teach students to recognize a noun clause?
How do we teach students the difference between average speed and average velocity?
How do we teach math students to use sign charts?
How can we make public education more like the Webspiration Classroom?
How do we stop pollution in major population centers?
How do we reduce the negative effects of climate change?
How do we encourage homeowners to lower their room temperature in the winter to reduce energy consumption?
What is the best way to preserve our precious natural resources?
How do we reduce our dependence on fossil fuels?
What is the best way to preserve the endangered wildlife?
What is the best way to ensure environmental justice?
How can we reduce the use of plastic?
How do we make alternative energy affordable?
How do we develop a sustainable transportation system?
How can we provide quality health care to all our citizens?
How do we incentivize people to stop smoking?
How do we address the growing doctor shortage?
How do we curb the growing obesity epidemic?
How do we reduce dependence on prescription drugs?
How do we reduce consumption of harmful substances like phosphoric acid and acetic acid?
How can we reduce the number of fatal hospital errors?
How do we handle the health costs of people living longer?
How can we encourage people to live healthier lifestyles?
How do we educate consumers on the risk of laxatives like magnesium hydroxide?
How do we end political corruption?
How do we address the problem of election fraud?
What is the best way to deal with rogue nations that threaten our survival?
What can our leaders do to bring about world peace?
How do we encourage students to become more active in the political process?
What can be done to encourage bipartisanship?
How can we prevent terrorism?
How do we protect individual privacy while keeping the country safe?
How can we encourage better candidates to run for office?
How do we force politicians to live by the rules they impose on everyone else?
What is the best way to get out of a bad relationship?
How do we prevent cyberbullying?
What is the best solution for depression?
How do you find out where you stand in a relationship?
What is the best way to help people who make bad life choices?
How can we learn to relate to people of different races and cultures?
How do we discourage humans from using robots as a substitute for relationships?
What is the best way to deal with a long-distance relationship?
How do we eliminate stereotypical thinking in relationships?
How do you successfully navigate the situation of dating a co-worker?
How do we deal with America’s growing drug problem?
How do we reduce food waste in restaurants?
How do we stop race and gender discrimination?
How do we stop animal cruelty?
How do we ensure that all citizens earn a livable wage?
How do we end sexual harassment in the workplace?
How do we deal with the water scarcity problem?
How do we effectively control the world’s population?
How can we put an end to homelessness?
How do we solve the world hunger crisis?
How do we address the shortage of parking spaces in downtown areas?
How can our cities be made more bike- and pedestrian-friendly?
How do we balance the right of free speech and the right not to be abused?
How can we encourage people to use public transportation?
How do we bring neighborhoods closer together?
How can we eliminate steroid use in sports?
How do we protect players from serious injuries?
What is the best way to motivate young athletes?
What can be done to drive interest in local sports?
How do players successfully prepare for a big game or match?
How should the revenue from professional sports be divided between owners and players?
What can be done to improve local sports venues?
What can be done to ensure parents and coaches are not pushing kids too hard in sports?
How can student athletes maintain high academic standards while playing sports?
What can athletes do to stay in shape during the off-season?
How do we reduce teen pregnancy?
How do we deal with the problem of teen suicide?
How do we keep teens from dropping out of high school?
How do we train teens to be safer drivers?
How do we prevent teens from accessing pornography on the Internet?
What is the best way to help teens with divorced parents?
How do we discourage teens from playing violent video games?
How should parents handle their teens’ cell phone and social media use?
How do we prepare teens to be better workers?
How do we provide a rational decision-making model for teens?
How do we keep companies from mining our private data online and selling it for profit?
How do we prevent artificial intelligence robots from taking over society?
How do we make high-speed internet accessible in rural areas?
How do we stop hackers from breaking into our systems and networks?
How do we make digital payments more secure?
How do we make self-driving vehicles safer?
What is the best way to improve the battery life of mobile devices?
How can we store energy gleaned from solar and wind power?
What is the best way to deal with information overload?
How do we stop computer makers from pre-installing Internet Explorer?

Compare and Contrast Speech [Topics and Examples]

Proposal Speech [Tips + 10 Examples]

1 thought on “Problem-Solution Speech [Topics, Outline, Examples]”

This is very greatfull Thank u I can start doing my essay

I accept the Privacy Policy

Reach out to us for sponsorship opportunities

Vivamus integer non suscipit taciti mus etiam at primis tempor sagittis euismod libero facilisi.

80+ Problem Solution Speech Topics

A problem/solution speech takes the approach of highlighting an issue with the intent to provide solutions. It is a two-phase approach where first the speaker lays out the problem and explains the importance. Secondly, a variety of solutions are provided to tackle the said issue. The best solutions are those that can be actively applied.

The first problem to tackle is picking a topic. It is a good idea to pick something topical but then again, the world just supplies so many options that it can be overwhelming.

When you are assigned to write a problem-solution essay or research paper, choosing a good topic is the first dilemma you need to work out.

The world is full of issues that need to be resolved. However, it is not sufficient to simply pick a subject because it is topical. Ideally, you should pick a subject that is important to you on some level as well. Speaking about an issue you care about brings out an irreplicable passion that people are sure to respond to. If you’re still confused, we have included a wide variety of topics so that you can pick one that calls out to you.

Let’s get started!

Table of Contents

Introduction:
Thesis Statement:
Cause/Effect:
Call to Action:

Problem Solution Method

Comparative advantage method, social issues, environment, relationships, wrapping up, problem/solution speech outline.

Before we jump into the topics, it can be handy to understand the speech structure of a problem-solution speech. Understanding how to approach a speech script can have an effect on the topic you pick. Oftentimes, we are confident we can speak about a subject but once we begin the draft, we realize we don’t actually have that much to say.

So take a good look at what elements you need to include in your problem/solution speech:

Introduction:

The introduction is a key part of any speech. This is where you will try to grab the audience’s attention, establish the problem statement, and highlight your key points. It is in your introduction that you will need to explain why the presented issue is an issue. The objective is to convince the audience that the problem at hand is one that requires attention.

If you need help with effective attention-grabbers, you can browse our article on 12 Effective Attention-Grabbers for your speech .

Thesis Statement:

The thesis statement is where you will present the problem you are about to tackle. Typically the problem is laid out in the form of a question. You will also be talking about your stance on the presented problem.

Cause/Effect:

Before you launch into giving solutions after highlighting the problem, you need to explain the gravity of the problem at hand. You can do so by explaining what negative consequences occur due to said problem. The more you personalize the effects, the more likely you are to capture their attention.

Solution:

Once you talk about all the negative impacts of the presented problem, it is time to give the audience the solutions. Explain all the solutions step-by-step and talk about the evidence why the said solution will work. Make sure not to give solutions that are too vague. If there are common misconceptions about the solutions, address them as well. Discuss both pros and cons of the proposed solutions and explain why the pros outweigh the cons.

Call to Action:

The most important part of a problem/solution type speech is the call to action. This is when you encourage the audience to take the necessary steps to solve the problem. You can do so by painting a picture of the expected results of your proposed solutions. Don’t end on a vague note that sounds like “Together, we can.” Instead, give actionable steps, such as “I encourage each and every one of you to go home and separate your recycling trash.”

Problem/Solution Presentation Techniques

There is more than one way to present a problem/solution model. You might want to look into these techniques to switch up your speaking style.

The classic take is best used for taking a stance against a social or current issue. In such a case, you will highlight a known issue and suggest probable solutions for it. You can approach this method by informing the audience about the issue, a brief history, all geared to explain why the topic is a problem in the first place.

Follow that up by describing an ideal condition without the said issue. Once you create a tempting picture, offer up more than one solution that is applicable to the situation. Explain the hurdles and how they can be overcome. Make sure it is clear that you’ve thought about the problem from both sides of the issue.

Comparative advantage models are useful when tackling a problem that seems to be at an impasse. It is when an issue is well known and has multiple fixes with their own group of supporters. Here, you can take a comparative approach to show the pros and cons of all the different solutions. The key difference is that the general consensus is already there about the importance of tackling the problem, but only the correct solution needs to be selected.

Problem-Solution Speech Topics

Here is our extensive list of problem/solution speech topics:

Adopting dogs is more ethical than getting a new puppy.
How education can solve generational poverty.
Tackling anxiety by adopting a pet.
Ebooks over books to save the environment.
One-child policy: unethical but effective.
Donating as a solution to fight global poverty.
Do your part, go vegan to fight world hunger.
Keep wikipedia alive for free information with donations.
Kindness can begin with a compliment.
What can we do to ensure government sanctions against companies using child labor?
Sorting out your waste and what it can do for the environment.
The necessary switch to bicycles to tackle pollution.
Why encouraging volunteering at an early age can produce better citizens.
High time to make the switch to solar and wind energy.
Self-driving cars are the future of road safety.
Bike lanes and bike laws enhance traffic safety.
Effective gun sales management can help reduce reckless deaths.
Normalize selling colored dolls in all shapes and sizes to promote confidence in children.
How data became the new oil?
How to stay private in an increasingly social world?
Why is high-speed internet still not considered a basic need for rural areas?
Ethical hacking and why is there a draw to it?
Digital payments and how to guarantee security.
Change your passwords. Why your data is in danger!
Self-driving vehicles, should we handover 100% of the control?
Have lithium batteries on mobile phones already reached their peak?
How can technology promote the use of renewable energy?
How to keep up with the overwhelming news cycle?
How can we destigmatize video game addiction?
How can we shift education to a virtual platform?
How to smoothen the transition from home-schooling to college.
What are some new methods to tackle the rampant cheating on exams?
How can we reduce the illiteracy rate?
It’s high time to end bullying in schools.
How to normalize homesickness as a problem and tackle it?
Education is not enough, students need life management skills.
Is accessibility to quality education sufficient currently?
How can we guarantee sufficient pay for quality teachers?
How can problem-solving be taught in schools?
Is detention an effective solution for disruptive students?
How you can help your suicidal friend.
Are we doing enough to improve standardized test score results?
Effective ways to increase attention in class.
How can we make sex education mandatory in public schools?
Creative ways to get students to love maths.
Does looking at the stars stimulate brain activity?
How can we tackle the growing obesity epidemic?
How spending time outdoors can boost your mood.
The Pomodoro Technique and why it works for productivity.
Can meditation be the answer to growing stress?
Can we incentivize smokers to give up smoking?
How to increase responsibility for fatal hospital errors?
Fitness apps and how it can benefit health.
How augmented reality glasses can be a gamechanger for people with disabilities.
How does taking baths reduce stress and anxiety?
Burnout: the need to go offline.
Better posture to tackle back pain.
Does reading out loud help improve critical thinking?
Child obesity: a preventable evil.
Encouraging more greens to help children improve their memory.
How global pollution can be tackled locally.
Climate change. Why it is too late and what can still be done.
Does lower room temperature really help reduce energy consumption?
How to do our part in preserving natural resources?
Is it time to stop depending on fossil fuels?
How to preserve wildlife from going extinct?
Are current environmental laws sufficient to keep it protected?
Improving public transport to reduce the number of private cars.
How can we upgrade our transportation to be more sustainable?
Why hunting should be illegal in any circumstances.
It is high time to replace plastic. What are our options?
Is it enough to make alternative energy affordable?
Signs of a toxic relationship.
How to pull yourself out of an emotionally abusive relationship.
Should parents be allowed to control teens’ social media accounts?
How to manage expectations in a relationship?
Recognize negative people and take active steps to avoid them.
How to help domestic violence victims?
Why it is pointless to try changing someone.
How to say “no” in a way that they listen?
How to maintain a work-life balance in today’s world.
Why couples counseling needs to stop being taboo.
Is it possible to bridge the gap across different races and cultures?
How technology is capitalizing on the growing need for human contact.
Long-distance relationships. Can you make it work?
Modern-day relationships and how expectations have changed.

A problem/solution speech is a great topic as it falls under the informational category. As such, it is much easier to capture the audience’s attention. In terms of delivery, make sure you sell the problem before handing out the solution. Following the above outline and tips paired with your amazing content, we are sure you will be able to win over any audience with ease. Make sure you do your research well and triple-check your sources. All that is left to do is practice. See you on the stage!

Problem Solution Speech Topics, Outline & Examples

The problem solution speech is a type of informative speech that enumerates various problems and provides possible solutions to those problems.

If you have been asked to give such a speech, your goal should be to explain the problem and provide realistic and achievable suggestions to address it. In most cases, problem solution speeches are given with the hope that the audience will be inspired to do something about the problems that they are facing.

There are many pressing issues in society today that could be considered ripe material for a problem solution speech. For example, racism, sexism, homophobia, ableism, and ageism are all major social problems that need to be addressed.

Of course, you can’t just pick any old problem and start talking about it – you need to make sure that your topic is something that your audience will actually care about and be interested in hearing.

Problem-Solution Speech Outline

The key to delivering an effective problem-solution speech is to develop an outline and a step-by-step plan that will help focus on different parts of your speech.

Here is a basic outline that you can use for your problem-solution speech:

Introduction

Introduce yourself and give a brief overview of the problem that you will be discussing. This is also where you will need to state your thesis – that is, what solution you think is best for the problem.

Make sure that you are concise and to the point – you don’t want to give your audience too much information, as they will likely tune out if you do.

Thesis/Statement of the problem

Explain what the problem is that you will be discussing. This is where you will need to do your research and really dig into the details of the issue so it is interesting and your speech has gravity.

Also, make sure that your problem is something that can actually be solved – there is no point in discussing a problem if there is no possible solution.

Cause/Effect

Discuss the causes of the problem and the effects that it has on different people or groups. This is where you will really start to get into the nitty-gritty of your topic and show your audience that you understand the issue at hand.

Make sure to back up any claims that you make with research or data so that your speech is credible. Use attention getters to hook your audience and keep them interested.

Potential solutions

This is the meat of your problem-solution speech. Discuss different potential solutions to the problem and explain why you think they would be effective.

Again, make sure to back up your claims with research or data so that your audience knows that you have thoughtfully considered the issue and possible solutions. Keep it realistic – don’t propose a solution that is impossible to achieve.

Call to action

You have now armed your audience with the knowledge of the problem and potential solutions – now what? You will need to challenge your audience to actually do something about the issue.

This could be something as simple as signing a petition or donating to a cause, or it could be something more ambitious like starting a new organization or campaign. Whatever you choose, make sure it is achievable and that your audience knows how they can take action.

Use the outline above to tailor the specifics of your speech to fit your particular audience and situation and deliver an effective problem-solution speech.

Problem-Solution Presentation Techniques

Once you have your outline ready, it’s time to start working on your delivery. Here are some tips to keep in mind as you prepare your problem-solution speech:

Be passionate : This is not the time for a dry, academic approach. You need to be enthusiastic about the issue at hand and really sell your audience on why they should care.
Be clear : Make sure that your audience understands the problem and potential solutions. Use straightforward language and avoid jargon.
Be concise : Remember, you only have a limited amount of time to make your case. Get to the point and don’t ramble.
Use stories : A personal story or anecdote can be a powerful way to connect with your audience and make your speech more relatable.
Use visuals : Visual aids can be a great way to engage your audience and break up your speech. Just make sure that they are clear and easy to understand.
Practice, practice, practice : The only way to get comfortable with delivering a problem-solution speech is to practice it as much as you can. So get in front of a mirror, or even better, ask a friend or family member to listen to you and give feedback. The more you practice, the more confident you will be and overcome your fear of public speaking .

Problem-Solution Speech Topics

1. How can we make sure that all animals are treated humanely?

2. What are the most important things to keep in mind when it comes to animal welfare?

3. How can we make sure that all animals have access to proper care and shelter?

4. Why should we care about animal rights?

5. Why is wildlife conservation important?

6. Why animal testing is cruel?

7. Why should the exotic pet trade be stopped?

9. What can we do about the food industry and mass animal killing?

1. How can we make sure that our technology is accessible to everyone?

2. What are the most important things to keep in mind when using social media?

3. How can we make sure that our online information is safe and secure?

4. What should we do about cyberbullying?

6. How can we make sure that our technology is sustainable?

7. What are the most important things to keep in mind when using new technology?

8. How can we make sure that our technology is user-friendly?

9. What should we do about outdated technology?

10. How can we make sure that our technology is accessible to people with disabilities?

11. What are the most important things to keep in mind when using technology in the classroom?

12. How can we make sure that our technology is used for good and not for evil?

13. What should we do about the digital divide?

14. How can we make sure that our technology is used responsibly?

15. What should we do about the growing problem of e-waste?

16. What are the most important things to keep in mind when using technology in the workplace?

17. What should we do about the increasing dependence on technology?

Relationships

1. How can we improve communication in relationships?

2. What are the biggest problems faced by long-distance relationships?

3. How can we make sure that our relationships are built on trust?

4. What causes jealousy in relationships and how can it be overcome?

5. When is it time to end a relationship?

6. How can we deal with infidelity in a relationship?

7. How can we make sure that our relationships are healthy and balanced?

8. What causes arguments in relationships and how can they be resolved?

9. What are the most important things to keep in mind when raising a family?

10. How can single parents make sure that their children are getting the attention they need?

11. What effect does social media have on relationships?

12. How can we make sure that our relationship with our parents is healthy and supportive?

13. What should we do when our friends or family get into a toxic relationship?

14. How can we deal with envy or jealousy within our friendships?

15. How can we deal with a friend or family member who is going through a tough break-up?

16. How can new relationships be started off on the right foot?

17. What are the most important things to keep in mind when moving in with a partner?

18. What should we do when our relationship starts to fizzle out?

19. How can we deal with the death of a loved one?

20. How can therapy help us improve our relationships?

Social Issues

1. How can we make sure that everyone has access to clean water?

2. What are the most important things to keep in mind when it comes to food security?

3. How can we make sure that all children have access to education?

4. What are the most effective ways of helping people who are homeless?

5. How can we make sure that everyone has access to healthcare?

6. What are the most effective ways of combating climate change?

7. How can we make sure that our cities are sustainable?

8. What are the most important things to keep in mind when it comes to transportation?

9. How can we make sure that our economy is fair and just?

10. What are the most important things to keep in mind when it comes to social inequality?

11. How can we make sure that our government is effective and efficient?

12. What are the most important things to keep in mind when it comes to voting?

13. How can we make sure that our media is responsible and ethical?

14. What are the most important things to keep in mind when it comes to privacy?

15. How can we make sure that our technology is used responsibly?

16. What are the most important things to keep in mind when it comes to security?

17. How can we make sure that our world is peaceful?

18. What are the most important things to keep in mind when it comes to human rights?

19. How can we make sure that our world is sustainable?

20. What are the most important things to keep in mind when it comes to the environment?

Problem Solution Speech Topics Ideas

Problem solution speech topics ideas should be aimed at fulfilling two aims of problem-solving:

To convey a specific problem you have chosen to reflect on;
To provide persuasive solutions to it.

How to Choose a Problem and Make the Essay Interesting

The matter of selecting a problem for discussion and critical analysis directly depends on the type of target audience you will present a paper. For instance, if the audience consists of people belonging to a specific profession or research area, then, before designing a problem-solution speech outline, it would be logical to come up with a topic connected with their area of research or the scope of their interest. There are also cases when the audience selects the topic of presentation or speech for you beforehand. If it is a general audience, then it is prudent to select topics that are controversial, appealing to the general public, or that are rather challenging, such as environmental concerns and threats, ethical dilemmas, financial aspects, crime rates in the community, international problems and challenges, and so on. With these tips in mind, you will definitely provide the best proposal speech ever.

Another method to come up with the right entertainment speech ideas is to ask the event organizer to gather ideas from the audience regarding what topics they would love to hear about and further discuss.

On the whole, whatever method of topic selection you choose, the most important thing is to make sure you have sufficient evidence and clear illustrative examples to reflect on the topic in-depth and provide convincing arguments. In any case, if you are lost among the ideas for the topic discussion, opt for one of your personal experience speech ideas.

Whatever method you use to select your problem topic, ensure that you have clear examples, convincing facts, or credible data that supports your position on the matter.

How to Find Solutions

The solutions and recommendations that you put forward should be practical and resourceful. Besides, it should be clear how exactly they can be applied to the real case you are discussing. As you are contemplating how the solution will be effective, keep in mind that your audience will be involved in their own reflection on the topic as well. So, make sure you are persuasive enough.

How to Provide Proper Support for Your Argument

Supporting examples can be related to your personal experience with the help of which you can make the argument stronger and more convincing. When critically analyzing the topic, make sure you know how much the audience knows about it. If much information is left to be explained, interpreted, and so on, make sure you do it. If there is a need to provide background information to make everything clear, then do it as well.

On the contrary, if the audience comprises experts in the scope of research you have focused on, they will surely expect more originality and novelty from you. Therefore, make sure you provide adequate problem-solving examples for your proposal paper. Generally known standard information won’t be the best option.

If the listeners are complete novices to the topic, then try to introduce them to the topic gradually. When it comes to solutions, make sure they are more related to tried and tested principles and approaches. If you are delivering a speech to an audience that is not well-versed in the topic of your proposal essay, then it is recommended to provide a detailed and clear discussion wherein you provide a solution right after each problem you mention.

Problem-solution articles can also have such a structure where you provide the causes of the issue prior to the discussion of solutions. This strategy comes in handy as concentrating on the underlying cause assists in providing more solid support for the explanations, thus providing more reliability and credibility to the solutions.

Moreover, your personal viewpoint on the central issue should be presented in the process of proposing a solution. This way, your speech will be more convincing in that you will share your experience with the people who listen to you.

Concluding your problem/solution speech, make sure you provide a brief synopsis of the core issues, particularly solutions as your audience should remember them particularly well.

The Best Problem Solution Speech Topics for College Students

Professors frequently assign problem-solution speech topics for college students either for written assignments or oral presentations. Regardless of the type of speech topics for college that you have been assigned, you need to select a topic that is of particular interest to you and your target audience. Only when you demonstrate originality in the choice of your topic will you stand out as an original speaker/ writer and will thus be more appreciated by your professor and the audience. When you want just to provide an overview of the problem, then you have to search among the list of good informative speech topics for college students. Still, when you need to demonstrate your skills in critical and analytical writing, it is recommended to organize the essay as a persuasive one.

From the persuasive writing prompts enlisted below, try to select the one that you are well versed in and that aroused the greatest deal of interest in you. Only with these two basic criteria kept in mind will you be able to provide a successfully written problem-solution persuasive paper.

A List of Problem Cause Solution Persuasive Speech Topics for College Students

The list of problem-cause solution persuasive speech topics provided below will help you come up with interesting research ideas for your speech. Take a look at the numerous options for social issues and other problems in society to write about.

The problem of spying and media leaks in international and domestic communications.
How to ensure local food movement support? Will it have a positive impact on the local entrepreneurship?
The restrictions on the exploitation of the Antarctic resources should be maintained and the Antarctic should be viewed as a preserved place merely devoted to science.
Media marketed for youths and teens convey immoral and unethical ideas.
The FBI should keep the self-proclaimed militia under scrutiny.
Tax incentives should be introduced for adopting children internationally.
Foreign help to dictatorships should be eradicated by the government.
Online learning can be equaled to classroom education in terms of its effectiveness and accessibility.
In-vitro fertilization should be prohibited.
The issue of minors getting tattoos should be more controlled by legal institutions: minors should either be accompanied by their guardians or be given written consent from them.
Dependence on ACT and SAT scores during admissions should be abolished.
Surveillance cameras should record all trials in court.
Student-athletes representing their educational establishment in competitions should be given scholarships to cover at least partial college expenses.
All students should be encouraged to enroll in foreign language courses and speaking clubs.
Usage of technological advancement in teaching.
Beauty contests in schools and colleges should be banned.
Staffed flights into space are far more expensive than unstaffed research missions.
Students should not be harshly encouraged or pushed to participate in sports competitions.
The federal government should adopt a law that standardizes trunk release systems in new transport.
Race, ethnicity, and gender equality should be supported in politics.
Mobile phone usage, texting, and Internet use in the classroom prevent students from being involved in the studying process and lower their attention span.
The usage of paperback textbooks should be eradicated and changed into e-book usage.
College students should be more cautious and prudent when posting controversial or personal information online.
The acute immigration problem will hardly ever be solved by constructing the border fence.
Cyber-attacks pose threats internationally.
Recycling should be encouraged worldwide.
The contemporary taxation system does not fairly treat lower-income and middle-income population groups.
Media advertisements targeted at children population should be banned by the government.
Oil companies should get disaster control before engaging in offshore drilling.
Feminists’ standpoint devalues family and motherhood.
The problem of identity theft is extremely aggravated and the community should pay attention to it.
Girls should be prohibited from participating in football and wrestling competitions.
Social networks do not interfere with school education.
Networks in educational establishments should have special filters to prevent students from accessing inappropriate material.
The pressing need for school system reform.
Advertisements engaging children should be restricted at the government level.
Fast food restaurants should initiate the campaign of publicly displaying calories next to each meal.
The government should release churches from tax incentives.
Patients suffering from chronic mental diseases should be preserved in “halfway houses” instead of mental hospitals.
The government should not allow the allocation of billboards on interstate highways.
Weapons should not be sold internationally across the countries.
Marriage should not be allowed before school graduation.
The role of the United Nations internationally.
The role of art and music therapy in patients’ rehabilitation.
Educated people should work as tutors of literacy on a voluntary basis in third-world countries.
People molesting children should be restricted from the right to adopt.
Psychologists and psychiatrists should witness and testify in the court of law representing the non-guilty-by-reason-of-insanity.
Security should be increased in motels and hotels as a means to guarantee security for all its residents regardless of their income.
The National Health Insurance Program is supposed to provide basic health care for all US citizens independent of their income.
The construction and building of venues before the Olympic Games should be banned by UNESCO as it harms a lot.

Evidently, the argument topics list entails current issues that are taking place in the contemporary world. To submit a successful paper, make sure to conduct in-depth research on your selected topic and create an impressive paper that will last in memory for a long.

Problem Solution Speech on the Topic of Policy Advocacy

The question of policy persuasive speech topics remains extremely acute for students because frequently they do not know where to start after they have read numerous essay samples. Particularly, students may be confused about the way of organizing information for a speech. To ease the task of writing a properly structured speech paper, check out the following recommended way of paper organization for a policy advocacy speech.

I. Introduction

Attention-grabber: you might provide some controversial fact, relate to personal experience, provide shocking/ impressive statistics, use a rhetorical question or a dramatic quote, etc. (all these devices are used for capturing attention from the target audience);

Relation to the audience: Pinpoint to how the issue under discussion relates to the target audience. Do it either implicitly or explicitly, but regardless of the option you choose, make sure the listeners understand their relation to the topic. If you have chosen to focus on a problem seriously affecting people, express your point of view on how exactly the problem influences the audience.

Credibility of the problem: Emphasize the problem’s significance and why it is worth others’ attention. Provide one or more reasons to make the audience understand why you have decided to speak on this subject area.

Preview: Provide a brief synopsis (overview) of the paper. You need to provide sufficient background information on the topic, especially if the audience is not well-versed in it. For example, you might briefly describe the problem in a few words and then switch over to focusing on the possible solutions.

II. Body: The Problem Identification and Solution Proposal

Identify the problem: Develop a paragraph where you provide an overview of the central problem. Appeal to ratio and emotion, as it is preferable to engage the reader both on an intellectual and emotional level. There are two recommended ways of problem identification and development – qualitative and quantitative.

According to the qualitative approach, you have to present argumentation for the claims that answer the following questions:

What makes me indifferent about the problem? Or why should I actually care?
How am I affected by the problem?
How serious is the issue under discussion?

To help readers understand the problem in depth, make sure to provide examples from your personal experience or provide real-life examples related to other people. This data will not make the statistics too narrow but will add more appealing details to demonstrate how serious the issue is.

According to the quantitative approach, the arguments and support you provide should be related to such questions:

How large is the problem?
How much is it widespread and what is the problem scope?

When a writer investigates the scope of the problem, the larger it is – the less detailed evidence is required.

Focus on the causes: The causes of the problem should be closely examined: provide ample evidence, examples, and recent study results. Keep in mind that not every topic requires developing the problem’s causes. Still, if you think that the causes you provide will make the audience more susceptible to trusting your viewpoint. Such an approach is used when there exist multiple opinions on causes.

Put forward the solution: When investigating the possible solution(s), make sure to organize the information in the following way:

Provide a plan: First and foremost, pinpoint the exact change in policy, law, or campaign you are suggesting. Briefly describe the step (the introduction of the new law, implementation of the new program, short synopsis of the program, etc.). The main aim at this point is to make the audience understand the kind of change you are suggesting.
Provide supporting argumentation and evidence for the suggested solutions: You should clearly pinpoint how the solution will eliminate the ongoing risks or threats caused by the pending problem. Make sure that you link supporting evidence to the plan.

Provide credible expert evidence that clearly highlights the ways the solution would reduce the burning issue: When citing outside sources and specific examples/ materials researched by scholars, make sure you tell the audience about the credentials of the researchers. Your target audience should be sure that the information you rely on can be trusted and that is it believable overall. If you provide information that even you don’t know by whom it was put forward, then your paper will have no expert value.

Results of the study: If the research included some experimental study that aimed at supporting your solution, make sure you discuss the results and interpret them properly. Provide a brief synopsis of how many people took part in the experiment/ interview/ sociological study and what the results indicate.

Empirical evidence and pilot studies: With the help of such supporting evidence, you will emphasize that the problem has solutions related to real-life events and experiences. You might also pinpoint how small changes in the localities might affect the problem in a large-scale area. Such supporting evidence is really beneficial as it indicates that the effects happened in real surroundings with real people rather than in a laboratory environment.

Personal or peer testimony: It is not recommended to use this evidence as a priority as it is rather weak on its own. Still, if you add this evidence together with the other aforementioned types, it can significantly add up to the paper’s credibility.

Address general disadvantages: When coming up with a policy change, keep in mind that it can solve the existing problem as well as create a new one. Therefore, it is advisable to outline the potential disadvantages of the problem after you have discussed its benefits and positive effects. To make your position strong, make sure to refute the counter-arguments because when you just ignore the negative aspects, the audience will not accept or perceive your solution.

III. Conclusion

Provide a short review of the persisting problem and suggested ways out. Make sure you provide a call for action at the end of the conclusive paragraph, where you provide encouraging information that will make the audience remember your paper.

Review of the problem and solution
Closing thought to encourage the audience to remember the speech.

Problem Solution Topics for Your Perfect Speech

The problem solution speech topics that you will find below will help you choose, identify, and organize the way of presenting your essay. As you select the topic, you will research it properly in order to persuade the audience that a particular problem exists and that it is possible to come up with solutions to it. Moreover, you will learn how to convince the audience and make them accept your viewpoint and maybe even change their previously existing biases regarding the issue. Before you start the topic selection process, make sure you are well aware of the core elements that are necessary in such a type of writing. Check them out:

Indicate the problem and mention specifically what factors make it an actual problem. Provide sufficient background information, pinpoint to the problem’s significance, and let the audience understand the scope of the problem and its overall effect. Make sure you appeal to reasoning and emotion: let the audience understand the needs so that it is convinced by the information you provide.
Advocate for a solution and provide a detailed plan on how it can be applied in practice.
Visualize the practical aspect of your solution. Demonstrate how the solutions will come in handy in improving the situation. Emphasize on their practical aspect and general effectiveness. Pay attention to a brief discussion of alternatives with which you do not agree. State how they are impractical and problematic. To put it briefly, you need to highlight the counterarguments and refute them.
Call to action. Convince the audience to accept your position on the change implementation of the proposed policy or campaign. Or provide an implicit call to action, wherein you make a hint on the policy change.

How to Choose a Proper Problem Solution Speech Topic

If you have been invited to deliver a speech to the public, first of all, find out who your target audience comprises in terms of professional and personal interests. Despite the solid experience you might have about the research area, the audience may not find interest in your topic if it is not adjacent to their scope of interest. Therefore, be cautious when coming up with the topic of your speech or presentation. If the type of your speech has to be structured in the form of a problem-solution paper, then make sure to identify the burning issue, investigate questions and opinions concerning it, and also identify the controversy behind the issue.

When thinking of which topic might be interested in writing about, ask yourself the following questions:

What would you like to talk about (here choose more than one option).
How do you think – will your potential audience like the topic of your choice? Explain your viewpoint.
How long do you plan to talk? Is your chosen topic sufficient for this type of presentation?
What are your personal opinions and biases regarding the problem?
Which topic are you most interested in? Which topic would be easy to talk about?
After you have explored the professional realms of your listeners, think of the most topical problems pertaining to the topic.
Think of whether you can provide personal experience examples or share your personal goals.

List of Speech Topics for Problem-Solution Presentation

Business area: work surroundings; career goals; bankruptcy; corporate ethics; abuse in marketing.

Teaching and education: peer pressure at school; cheating during exams; online learning versus classroom learning; education at home; sex education at school; internship opportunities.

Environmental aspects: climate change; global warming; alternative sources of energy; depletion of natural resources.

Nourishment and health: food labeling; diets and how to maintain healthy eating; problems of mentally ill people; health care in third-world countries; being vegetarian.

Politics and global issues: spying; international threats; problems with overpopulation.

Legislation and issues in the court of law: punishment for child molesters; drunk driving; frequency of juvenile aggression and delinquency; immigration and fence borders; tax incentives on church property.

Social problems: dealing with the homeless; sexual abuse; domestic violence; the effect of divorce on families; peer pressure; bullying; self-esteem; wage levels; teen drinking; gambling; discrimination on racial, ethnic, and gender backgrounds.

So far, you have a brief list of possible problem-solving essay topics. You may choose some of them for discussion or maybe they will inspire you to choose some other topic to reflect on. To properly develop the topics, make sure to examine them more closely and find some adjacent areas to them. Also thoroughly examine the dimensions of each topic investigation.

Ask yourself the following questions:

What aspects of the problem have already been researched? Why have some been omitted?
How could one describe the existing obstacles to solving the problem?
How long does the problem persist?
What are the costs needed for problem-solving?
Will the problem aggravate if no measures are taken?
Should the problem be immediately addressed?
Has your target audience in particular been affected by your selected problem? In what way?
What supporting evidence could you provide to emphasize the importance of the problem?
What argumentation can you provide to demonstrate that your solutions are right and worth attention?
What facts/ figures/ supporting evidence could help the target audience understand the issue more comprehensively?

Working on the Solution

Write down all potential and alternative solutions. Keep in mind various aspects, merits, and features that could convince the audience to accept your standpoint. Investigate figures and facts; provide illustrations and real-life examples as support for your solutions. Do it consistently, step-by-step for each of the proposed solutions.
Choose the most important and effective solution to the existing problem. Pinpoint to how your solution plan can be applied in practice. Refer to outside sources; cite credible sources; consult sources written by experts in their field of study.
Devise a step-by-step implementation plan for each of the suggested solutions. Recommend specific procedures. Investigate the cost, effect, and necessary actions.
Call to action; time and place.
Other required constituents for the implementation of the plan.

If your listeners comprise people from different educational backgrounds or various professional spheres, then the decisive factor for choosing the topic should lie in choosing the topic that is most topical for the majority. Another option is to come up with a topic that presumably meets the needs of the bulk of the audience. If all of your listeners are well aware of the problem, then pay more attention to the fact of how much the topic is workable and reasonable. If you want to provide counter-arguments for the change policy campaign, then focus on the probable limitations and drawbacks of the policy.

How to Provide an Outline for a Problem Solution Speech

Below you will find the most appropriate methods for developing problem-solution topics:

Problem Solution Method

This strategy is advisable if you have chosen a contemporary social problem and have to convince the audience that your solution is the best one among those that have been previously provided. As such, provide a proper introduction where you entail sufficient background information in order to pinpoint the problem’s significance. Afterward, list the most appropriate situations and conditions that might serve as supporting evidence for justifying your position. Present a clearly defined plan for solving the problem.

Problem Cause Solution Method

This strategy is the most appropriate for solution topics. Here you need to single out the problem and investigate its causes. Further, you have to provide a critical analysis of the causes and put forward adequate solutions.

Problem Cause-Effect Method

This strategy comes in handy when outlining the aftermath of your problem-cause topic.

Comparative Advantage Method

You need to compare and contrast the identified solutions to the problem outlined.

Place an order
About Writology
How it Works
Buy Custom Essays
Nursing Writing Services
Do My Assignment
Buy a Letter of Recommendation
Buy Research Papers

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

10.2 Using Common Organizing Patterns

Learning objectives.

Differentiate among the common speech organizational patterns: categorical/topical, comparison/contrast, spatial, chronological, biographical, causal, problem-cause-solution, and psychological.
Understand how to choose the best organizational pattern, or combination of patterns, for a specific speech.

A motivational poster of water running over rocks. The caption says

Twentyfour Students – Organization makes you flow – CC BY-SA 2.0.

Previously in this chapter we discussed how to make your main points flow logically. This section is going to provide you with a number of organization patterns to help you create a logically organized speech. The first organization pattern we’ll discuss is categorical/topical.

Categorical/Topical

By far the most common pattern for organizing a speech is by categories or topics. The categories function as a way to help the speaker organize the message in a consistent fashion. The goal of a categorical/topical speech pattern is to create categories (or chunks) of information that go together to help support your original specific purpose. Let’s look at an example.

In this case, we have a speaker trying to persuade a group of high school juniors to apply to attend Generic University. To persuade this group, the speaker has divided the information into three basic categories: what it’s like to live in the dorms, what classes are like, and what life is like on campus. Almost anyone could take this basic speech and specifically tailor the speech to fit her or his own university or college. The main points in this example could be rearranged and the organizational pattern would still be effective because there is no inherent logic to the sequence of points. Let’s look at a second example.

In this speech, the speaker is talking about how to find others online and date them. Specifically, the speaker starts by explaining what Internet dating is; then the speaker talks about how to make Internet dating better for her or his audience members; and finally, the speaker ends by discussing some negative aspects of Internet dating. Again, notice that the information is chunked into three categories or topics and that the second and third could be reversed and still provide a logical structure for your speech

Comparison/Contrast

Another method for organizing main points is the comparison/contrast speech pattern . While this pattern clearly lends itself easily to two main points, you can also create a third point by giving basic information about what is being compared and what is being contrasted. Let’s look at two examples; the first one will be a two-point example and the second a three-point example.

If you were using the comparison/contrast pattern for persuasive purposes, in the preceding examples, you’d want to make sure that when you show how Drug X and Drug Y differ, you clearly state why Drug X is clearly the better choice for physicians to adopt. In essence, you’d want to make sure that when you compare the two drugs, you show that Drug X has all the benefits of Drug Y, but when you contrast the two drugs, you show how Drug X is superior to Drug Y in some way.

The spatial speech pattern organizes information according to how things fit together in physical space. This pattern is best used when your main points are oriented to different locations that can exist independently. The basic reason to choose this format is to show that the main points have clear locations. We’ll look at two examples here, one involving physical geography and one involving a different spatial order.

If you look at a basic map of the United States, you’ll notice that these groupings of states were created because of their geographic location to one another. In essence, the states create three spatial territories to explain.

Now let’s look at a spatial speech unrelated to geography.

In this example, we still have three basic spatial areas. If you look at a model of the urinary system, the first step is the kidney, which then takes waste through the ureters to the bladder, which then relies on the sphincter muscle to excrete waste through the urethra. All we’ve done in this example is create a spatial speech order for discussing how waste is removed from the human body through the urinary system. It is spatial because the organization pattern is determined by the physical location of each body part in relation to the others discussed.

Chronological

The chronological speech pattern places the main idea in the time order in which items appear—whether backward or forward. Here’s a simple example.

In this example, we’re looking at the writings of Winston Churchill in relation to World War II (before, during, and after). By placing his writings into these three categories, we develop a system for understanding this material based on Churchill’s own life. Note that you could also use reverse chronological order and start with Churchill’s writings after World War II, progressing backward to his earliest writings.

Biographical

As you might guess, the biographical speech pattern is generally used when a speaker wants to describe a person’s life—either a speaker’s own life, the life of someone they know personally, or the life of a famous person. By the nature of this speech organizational pattern, these speeches tend to be informative or entertaining; they are usually not persuasive. Let’s look at an example.

In this example, we see how Brian Warner, through three major periods of his life, ultimately became the musician known as Marilyn Manson.

In this example, these three stages are presented in chronological order, but the biographical pattern does not have to be chronological. For example, it could compare and contrast different periods of the subject’s life, or it could focus topically on the subject’s different accomplishments.

The causal speech pattern is used to explain cause-and-effect relationships. When you use a causal speech pattern, your speech will have two basic main points: cause and effect. In the first main point, typically you will talk about the causes of a phenomenon, and in the second main point you will then show how the causes lead to either a specific effect or a small set of effects. Let’s look at an example.

In this case, the first main point is about the history and prevalence of drinking alcohol among Native Americans (the cause). The second point then examines the effects of Native American alcohol consumption and how it differs from other population groups.

However, a causal organizational pattern can also begin with an effect and then explore one or more causes. In the following example, the effect is the number of arrests for domestic violence.

In this example, the possible causes for the difference might include stricter law enforcement, greater likelihood of neighbors reporting an incident, and police training that emphasizes arrests as opposed to other outcomes. Examining these possible causes may suggest that despite the arrest statistic, the actual number of domestic violence incidents in your city may not be greater than in other cities of similar size.

Problem-Cause-Solution

Another format for organizing distinct main points in a clear manner is the problem-cause-solution speech pattern . In this format you describe a problem, identify what you believe is causing the problem, and then recommend a solution to correct the problem.

In this speech, the speaker wants to persuade people to pass a new curfew for people under eighteen. To help persuade the civic group members, the speaker first shows that vandalism and violence are problems in the community. Once the speaker has shown the problem, the speaker then explains to the audience that the cause of this problem is youth outside after 10:00 p.m. Lastly, the speaker provides the mandatory 10:00 p.m. curfew as a solution to the vandalism and violence problem within the community. The problem-cause-solution format for speeches generally lends itself to persuasive topics because the speaker is asking an audience to believe in and adopt a specific solution.

Psychological

A further way to organize your main ideas within a speech is through a psychological speech pattern in which “a” leads to “b” and “b” leads to “c.” This speech format is designed to follow a logical argument, so this format lends itself to persuasive speeches very easily. Let’s look at an example.

In this speech, the speaker starts by discussing how humor affects the body. If a patient is exposed to humor (a), then the patient’s body actually physiologically responds in ways that help healing (b—e.g., reduces stress, decreases blood pressure, bolsters one’s immune system, etc.). Because of these benefits, nurses should engage in humor use that helps with healing (c).

Selecting an Organizational Pattern

Each of the preceding organizational patterns is potentially useful for organizing the main points of your speech. However, not all organizational patterns work for all speeches. For example, as we mentioned earlier, the biographical pattern is useful when you are telling the story of someone’s life. Some other patterns, particularly comparison/contrast, problem-cause-solution, and psychological, are well suited for persuasive speaking. Your challenge is to choose the best pattern for the particular speech you are giving.

You will want to be aware that it is also possible to combine two or more organizational patterns to meet the goals of a specific speech. For example, you might wish to discuss a problem and then compare/contrast several different possible solutions for the audience. Such a speech would thus be combining elements of the comparison/contrast and problem-cause-solution patterns. When considering which organizational pattern to use, you need to keep in mind your specific purpose as well as your audience and the actual speech material itself to decide which pattern you think will work best.

Key Takeaway

Speakers can use a variety of different organizational patterns, including categorical/topical, comparison/contrast, spatial, chronological, biographical, causal, problem-cause-solution, and psychological. Ultimately, speakers must really think about which organizational pattern best suits a specific speech topic.
Imagine that you are giving an informative speech about your favorite book. Which organizational pattern do you think would be most useful? Why? Would your answer be different if your speech goal were persuasive? Why or why not?
Working on your own or with a partner, develop three main points for a speech designed to persuade college students to attend your university. Work through the preceding organizational patterns and see which ones would be possible choices for your speech. Which organizational pattern seems to be the best choice? Why?
Use one of the common organizational patterns to create three main points for your next speech.

Share This Book

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

10 Chapter 10: Persuasive Speaking

Amy Fara Edwards and Marcia Fulkerson, Oxnard College

Victoria Leonard, Lauren Rome, and Tammera Stokes Rice, College of the Canyons

Adapted by Jamie C. Votraw, Professor of Communication Studies, Florida SouthWestern State College

Figure 10.1: Abubaccar Tambadou 1

Introduction

The American Society for the Prevention of Cruelty to Animals (ASPCA) was founded on April 10, 1866. You may be familiar with their television commercials. They start with images of neglected and lonely-looking cats and dogs while the screen text says: “Every hour… an animal is beaten or abused. They suffer… alone and terrified…” Cue the sad song and the request for donations on the screen. This commercial causes audiences to run for the television remote because they can’t bear to see those images! Yet it is a very persuasive commercial and has proven to be very successful for this organization. According to the ASPCA website, they have raised $30 million since 2006, and their membership has grown to over 1.2 million people. The audience’s reaction to this commercial showcases how persuasion works! In this chapter, we will define persuasive speaking and examine the strategies used to create powerful persuasive speeches.

Figure 10.2: Caged Dogs 2

Defining Persuasive Speaking

Persuasion is the process of creating, reinforcing, or changing people’s beliefs or actions. It is not manipulation, however! The speaker’s intention should be clear to the audience in an ethical way and accomplished through the ethical use of methods of persuasion. When speaking to persuade, the speaker works as an advocate. In contrast to informative speaking, persuasive speakers argue in support of a position and work to convince the audience to support or do something.

As you learned in chapter five on audience analysis, you must continue to consider the psychological characteristics of the audience. You will discover in this chapter the attitudes, beliefs, and values of the audience become particularly relevant in the persuasive speechmaking process. A key element of persuasion is the speaker’s intent. You must intend to create, reinforce, and/or change people’s beliefs or actions in an ethical way.

Types of Persuasive Speeches

There are three types of persuasive speech propositions. A proposition , or speech claim , is a statement you want your audience to support. To gain the support of our audience, we use evidence and reasoning to support our claims. Persuasive speech propositions fall into one of three categories, including questions of fact, questions of value, and questions of policy. Determining the type of persuasive propositions your speech deals with will help you determine what forms of argument and reasoning are necessary to effectively advocate for your position.

Questions of Fact

A question of fact determines whether something is true or untrue, does or does not exist, or did or did not happen. Questions of fact are based on research, and you may find research that supports competing sides of an argument! You may even find that you change your mind about a subject when researching. Ultimately, you will take a stance and rely on credible evidence to support your position, ethically.

Today there are many hotly contested propositions of fact: humans have walked on the moon, the Earth is flat, Earth’s climate is changing due to human action, we have encountered sentient alien life forms, life exists on Mars, and so on.

Here is an example of a question of fact:

Recreational marijuana does not lead to hard drug use.

Recreational marijuana does lead to hard drug use.

Questions of Value

A question of value determines whether something is good or bad, moral or immoral, just or unjust, fair or unfair. You will have to take a definitive stance on which side you’re arguing. For this proposition, your opinion alone is not enough; you must have evidence and reasoning. An ethical speaker will acknowledge all sides of the argument, and to better argue their point, the speaker will convince the audience why their position is the “best” position.

Here is an example of a question of value:

Recreational marijuana use is immoral .

Recreational marijuana use is moral .

Questions of Policy

A question of policy advances a specific course of action based on facts and values. You are telling the audience what you believe should be done and/or you are asking your audience to act in a particular way to make a change. Whether it is stated or implied, all policy speeches focus on values. To be the most persuasive and get your audience to act, you must determine their beliefs, which will help you organize and argue your proposition.

Persuasive speeches on questions of policy must address three elements: need, plan, and practicality . First, the speaker must demonstrate there is a need for change (i.e., there is a problem). Next, the speaker offers the audience a plan (i.e., the policy solution) to address the problem. Lastly, the speaker shows the audience that the solution is practical . This requires that the speaker demonstrate how their proposed plan will address the identified problem without creating new problems.

Consider the topic of car accidents. A persuasive speech on a question of policy might focus on reducing the number of car accidents on a Florida highway. First, the speaker could use evidence from their research to demonstrate there is a need for change (e.g., statistics showing a higher-than-average rate of accidents). Then, the speaker would offer their plan to address the problem. Imagine their proposed plan was to permanently shut down all Florida highways. Would this plan solve the problem and reduce the number of accidents on Florida highways? Well, yes. But is it practical? No. Will it create new problems? Yes – side roads will be congested, people will miss work, kids will miss school, emergency response teams will be slowed, and tourism will decrease. The speaker could not offer such a plan and demonstrate that it is practical. Alternatively, maybe the speaker advocates for a speed reduction in a particularly problematic stretch of highway or convinces the audience to support increasing the number of highway patrol cars.

Here is an example of a question of policy:

Recreational marijuana use should be legal in all 50 states.

Recreational marijuana use should not be legal in all 50 states.

Persuasive Speech Organizational Patterns

There are several methods of organizing persuasive speeches. Remember, you must use an organizational pattern to outline your speech (think back to chapter eight). Some professors will specify a specific pattern to use for your assignment. Otherwise, the organizational pattern you select should be based on your speech content. What pattern is most logical based on your main points and the goal of your speech? This section will explain five common formats of persuasive outlines: Problem-Solution, Problem-Cause-Solution, Comparative Advantages, Monroe’s Motivated Sequence, and Claim to Proof.

Problem-Solution Pattern

Sometimes it is necessary to share a problem and a solution with an audience. In cases like these, the problem-solution organizational pattern is an appropriate way to arrange the main points of a speech. It’s important to reflect on what is of interest to you, but also what is critical to engage your audience. This pattern is used intentionally because, for most problems in society, the audience is unaware of their severity. Problems can exist at a local, state, national, or global level.

For example, the nation has recently become much more aware of the problem of human sex trafficking. Although the US has been aware of this global issue for some time, many communities are finally learning this problem is occurring in their own backyards. Colleges and universities have become engaged in the fight. Student clubs and organizations are getting involved and bringing awareness to this problem. Everyday citizens are using social media to warn friends and followers of sex-trafficking tricks to look out for.

Let’s look at how you might organize a problem-solution speech centered on this topic. In the body of this speech, there would be two main points; a problem and a solution. This pattern is used for speeches on questions of policy.

Topic: Human Sex Trafficking

General Purpose: To persuade

Specific Purpose: To persuade the audience to support increased legal penalties for sex traffickers.

Thesis (Central Idea): Human sex trafficking is a global challenge with local implications, but it can be addressed through multi-pronged efforts from governments and non-profits.

Preview of Main Points: First, I will define and explain the extent of the problem of sex trafficking within our community while examining the effects this has on the victims. Then, I will offer possible solutions to take the predators off the streets and allow the victims to reclaim their lives and autonomy.

The problem of human sex trafficking is best understood by looking at the severity of the problem, the methods by which traffickers kidnap or lure their victims, and its impact on the victim.
The problem of human sex trafficking can be solved by working with local law enforcement, changing the laws currently in place for prosecuting the traffickers and pimps, and raising funds to help agencies rescue and restore victims.

Problem-Cause-Solution Pattern

To review the problem-solution pattern, recall that the main points do not explain the cause of the problem, and in some cases, the cause is not necessary to explain. For example, in discussing the problem of teenage pregnancy, most audiences will not need to be informed about what causes someone to get pregnant. However, there are topics where discussing the cause is imperative to understanding the solution. The Problem-Cause-Solution organizational pattern adds a main point between the problem and solution by discussing the cause of the problem. In the body of the speech, there will be three main points: the problem, the cause, and finally, the solution. This pattern is also used for speeches dealing with questions of policy. One of the reasons you might consider this pattern is when an audience is not familiar with the cause. For example, if gang activity is on the rise in the community you live in, you might need to explain what causes an individual to join a gang in the first place. By explaining the causes of a problem, an audience might be more likely to accept the solution(s) you’ve proposed. Let’s look at an example of a speech on gangs.

Topic: The Rise of Gangs in Miami-Dade County

Specific Purpose: To persuade the audience to urge their school boards to include gang education in the curriculum.

Thesis (Central Idea): The uptick in gang affiliation and gang violence in Miami-Dade County is problematic, but if we explore the causes of the problem, we can make headway toward solutions.

Preview of Main Points: First, I will explain the growing problem of gang affiliation and violence in Miami-Dade County. Then, I will discuss what causes an individual to join a gang. Finally, I will offer possible solutions to curtail this problem and get gangs off the streets of our community.

The problem of gang affiliation and violence is growing rapidly, leading to tragic consequences for both gang members and their families.
The causes of the proliferation of gangs can be best explained by feeling disconnected from others, a need to fit in, and a lack of supervision after school hours.
The problem of the rise in gangs can be solved, or minimized, by offering after-school programs for youth, education about the consequences of joining a gang, and parent education programs offered at all secondary education levels.

Let’s revisit the human sex trafficking topic from above. Instead of using only a problem-solution pattern, the example that follows adds “cause” to their main points.

Preview of Main Points: First, I will define and explain the extent of the problem of sex trafficking within our community while examining the effects this has on the victims. Second, I will discuss the main causes of the problem. Finally, I will offer possible solutions to take the predators off the streets and allow the victims to reclaim their lives.

The cause of the problem can be recognized by the monetary value of sex slavery.
The problem of human sex trafficking can be solved by working with local law enforcement, changing the current laws for prosecuting traffickers, and raising funds to help agencies rescue and restore victims.

Comparative Advantages

Sometimes your speech will showcase a problem, but there are multiple potential solutions for the audience to consider. In cases like these, the comparative advantages organizational pattern is an appropriate way to structure the speech. This pattern is commonly used when there is a problem, but the audience (or the public) cannot agree on the best solution. When your goal is to convince the audience that your solution is the best among the options, this organizational pattern should be used.

Consider the hot topic of student loan debt cancellation. There is a rather large divide among the public about whether or not student loans should be canceled or forgiven by the federal government. Once again, audience factors come into play as attitudes and values on the topic vary greatly across various political ideologies, age demographics, socioeconomic statuses, educational levels, and more.

Let’s look at how you might organize a speech on this topic. In the body of this speech, one main point is the problem, and the other main points will depend on the number of possible solutions.

Topic: Federal Student Loan Debt Cancellation

Specific Purpose: To persuade the audience to support the government cancellation of $10,000 in federal student loan debt.

Thesis (Central Idea): Student loans are the largest financial hurdle faced by multiple generations, and debt cancellation could provide needed relief to struggling individuals and families.

Preview of Main Points: First, I will define and explain the extent of the student loan debt problem in the United States. Then, I will offer possible solutions and convince you that the best solution is a debt cancellation of $10,000.

Student loan debt is the second greatest source of financial debt in the United States and several solutions have been proposed to address the problem created by unusually high levels of educational debt.
The first proposed solution is no debt cancellation. This policy solution would not address the problem.
The second proposed solution is $10,000 of debt cancellation. This is a moderate cancellation that would alleviate some of the financial burden faced by low-income and middle-class citizens without creating vast government setbacks.
The third proposed solution is full debt cancellation. While this would help many individuals, the financial setback for the nation would be too grave.
As you can see, there are many options for addressing the student loan debt problem. However, the best solution is the cancellation of $10,000.

Monroe’s Motivated Sequence Format

Alan H. Monroe, a Purdue University professor, used the psychology of persuasion to develop an outline for making speeches that will deliver results and wrote about it in his book Monroe’s Principles of Speech (1951). It is now known as Monroe’s Motivated Sequence . This is a well-used and time-proven method to organize persuasive speeches for maximum impact. It is most often used for speeches dealing with questions of policy. You can use it for various situations to create and arrange the components of any persuasive message. The five steps are explained below and should be followed explicitly and in order to have the greatest impact on the audience.

Step One: Attention

In this step, you must get the attention of the audience. The speaker brings attention to the importance of the topic as well as their own credibility and connection to the topic. This step of the sequence should be completed in your introduction like in other speeches you have delivered in class. Review chapter 9 for some commonly used attention-grabber strategies.

Step Two: Need

In this step, you will establish the need; you must define the problem and build a case for its importance. Later in this chapter, you will find that audiences seek logic in their arguments, so the speaker should address the underlying causes and the external effects of a problem. It is important to make the audience see the severity of the problem, and how it affects them, their families, and/or their community. The harm , or problem that needs changing, can be physical, financial, psychological, legal, emotional, educational, social, or a combination thereof. It must be supported by evidence. Ultimately, in this step, you outline and showcase that there is a true problem that needs the audience’s immediate attention. For example, it is not enough to say “pollution is a problem in Florida,” you must demonstrate it with evidence that showcases that pollution is a problem. For example, agricultural runoff is said to cause dangerous algal blooms on Florida’s beaches. You could show this to your audience with research reports, pictures, expert testimony, etc.

Step Three: Satisfaction

In this step, the need must be “satisfied” with a solution. As the speaker, this is when you present the solution and describe it, but you must also defend that it works and will address the causes and symptoms of the problem. Do you recall “need, plan, and practicality”? This step involves the plan and practicality elements. This is not the section where you provide specific steps for the audience to follow. Rather, this is the section where you describe “the business” of the solution. For example, you might want to change the voting age in the United States. You would not explain how to do it here; you would explain the plan – what the new law would be – and its practicality – how that new law satisfies the problem of people not voting. Satisfy the need!

Step Four: Visualization

In this step, your arguments must look to the future either positively or negatively, or both. If positive, the benefits of enacting or choosing your proposed solution are explained. If negative, the disadvantages of not doing anything to solve the problem are explained. The purpose of visualization is to motivate the audience by revealing future benefits or using possible fear appeals by showing future harms if no changes are enacted. Ultimately, the audience must visualize a world where your solution solves the problem. What does this new world look like? If you can help the audience picture their role in this new world, you should be able to get them to act. Describe a future where they fail to act, and the problem persists or is exacerbated. Or, help them visualize a world where their adherence to the steps you outlined in your speech remediates the problem.

Step Five: Action

In the final step of Monroe’s Motivated Sequence, we tell the audience exactly what needs to be done by them . Not a general “we should lower the voting age” statement, but rather, the exact steps for the people sitting in front of you to take. If you really want to move the audience to action, this step should be a full main point within the body of the speech and should outline exactly what you need them to do. It isn’t enough to say “now, go vote!” You need to tell them where to click, who to write, how much to donate, and how to share the information with others in their orbit. In the action step, the goal is to give specific steps for the audience to take, as soon as possible, to move toward solving the problem. So, while the satisfaction step explains the solution overall, the action section gives concrete ways to begin making the solution happen. The more straightforward and concrete you can make the action step, the better. People are more likely to act if they know how accessible the action can be. For example, if you want your audience to be vaccinated against the hepatitis B virus (HBV), you can give them directions to a clinic where vaccinations are offered and the hours of that location. Do not leave anything to chance. Tell them what to do. If you have effectively convinced them of the need/problem, you will get them to act, which is your overall goal.

Claim-to-Proof Pattern

A claim-to-proof pattern provides the audience with reasons to accept your speech proposition (Mudd & Sillars, 1962). State your claim (your thesis) and then prove your point with reasons (main points). The proposition is presented at the beginning of the speech, and in the preview, tells the audience how many reasons will be provided for the claim. Do not reveal too much information until you get to that point in your speech. We all hear stories on the news about someone killed by a handgun, but it is not every day that it affects us directly, or that we know someone who is affected by it. One student told a story of a cousin who was killed in a drive-by shooting, and he was not even a member of a gang.

Here is how the setup for this speech would look:

Thesis and Policy Claim: Handgun ownership in America continues to be a controversial subject, and I believe that private ownership of handguns should have limitations.

Preview: I will provide three reasons why handgun ownership should be limited.

When presenting the reasons for accepting the claim, it is important to consider the use of primacy-recency . If the audience is against your claim, put your most important argument first. For this example, the audience believes in no background checks for gun ownership. As a result, this is how the main points may be written to try and capture the audience who disagrees with your position. We want to get their attention quickly and hold it throughout the speech. You will also need to support these main points. Here is an example:

The first reason background checks should be mandatory is that when firearms are too easily accessed by criminals, more gun violence occurs.
A second reason why background checks should be mandatory is that they would lower firearm trafficking.

Moving forward, the speaker would select one or two other reasons to bring into the speech and support them with evidence. The decision on how many main points to have will depend on how much time you have for this speech, and how much research you can find on the topic. If this is a pattern your instructor allows, speak with them about sample outlines. This pattern can be used for fact, value, or policy speeches.

Methods of Persuasion

The three methods of persuasion were first identified by Aristotle, a Greek philosopher in the time of Ancient Greece. In his teachings and book, Rhetoric, he advised that a speaker could persuade their audience using three different methods: Ethos (persuasion through credibility), Pathos (persuasion through emotion), and Logos (persuasion through logic). In fact, he said these are the three methods of persuasion a speaker must rely on.

Figure 10.3: Aristotle 3

By definition, ethos is the influence of a speaker’s credibility, which includes character, competence, and charisma. Remember in earlier chapters when we learned about credibility? Well, it plays a role here, too. The more credible or believable you are, the stronger your ethos. If you can make an audience see you believe in what you say and have knowledge about what you say, they are more likely to believe you and, therefore, be more persuaded by you. If your arguments are made based on credibility and expertise, then you may be able to change someone’s mind or move them to action. Let’s look at some examples.

If you are considering joining the U.S. Air Force, do you think someone in a military uniform would be more persuasive than someone who was not in uniform? Do you think a firefighter in uniform could get you to make your house more fire-safe than someone who was not in uniform? Their uniform contributes to their ethos. Remember, credibility comes from audience perceptions – how they perceive you as the speaker. You may automatically know they understand fire safety without even opening their mouths to speak. If their arguments are as strong as the uniform, you may have already started putting your fire emergency kit together! Ultimately, we tend to believe in people in powerful positions. We often obey authority figures because that’s what we have been taught to do. In this case, it works to help us persuade an audience.

Advertising campaigns also use ethos well. Think about how many celebrities sell you products. Whose faces do you regularly see? Taylor Swift, Kerry Washington, Kylie Jenner, Jennifer Aniston? Do they pick better cosmetics than the average woman, or are they using their celebrity influence to persuade you to buy? If you walk into a store to purchase makeup and remember which ones are Kylie Jenner’s favorite makeup, are you more likely to purchase it? Pop culture has power, which is why you see so many celebrities selling products on social media. Now, Kylie may not want to join you in class for your speech (sorry!), so you will have to be creative with ethos and incorporate experts through your research and evidence. For example, you need to cite sources if you want people to get a flu shot, using a doctor’s opinion or a nurse’s opinion is critical to get people to make an appointment to get the shot. You might notice that even your doctor shares data from research when discussing your healthcare. Similarly, y ou have to be credible. You need to become an authority on your topic, show them the evidence, and persuade them using your character and charisma.

Finally, ethos also relates to ethics. The audience needs to trust you and your speech needs to be truthful. Most importantly, this means ethical persuasion occurs through ethical methods – you should not trick your audience into agreeing with you. It also means your own personal involvement is important and the topic should be something you are either personally connected to or passionate about. For example, if you ask the audience to adopt a puppy from a rescue, will your ethos be strong if you bought your puppy from a pet store or breeder? How about asking your audience to donate to a charity; have you supported them yourself? Will the audience want to donate if you haven’t ever donated? How will you prove your support? Think about your own role in the speech while you are also thinking about the evidence you provide.

The second appeal you should include in your speech is pathos , an emotional appeal . By definition, pathos appeals evoke strong feelings or emotions like anger, joy, desire, and love. The goal of pathos is to get people to feel something and, therefore, be moved to change their minds or to act. You want your arguments to arouse empathy, sympathy, and/or compassion. So, for persuasive speeches, you can use emotional visual aids or thoughtful stories to get the audience’s attention and hook them in. If you want someone to donate to a local women’s shelter organization to help the women further their education at the local community college, you might share a real story of a woman you met who stayed at the local shelter before earning her degree with the help of the organization. We see a lot of advertisement campaigns rely on this. They show injured military veterans to get you to donate to the Wounded Warriors Project , or they show you injured animals to get you to donate to animal shelters. Are you thinking about how your own topic is emotional yet? We hope so!

In addition, we all know that emotions are complex. So, you can’t just tell a sad story or yell out a bad word to shock them and think they will be persuaded. You must ensure the emotions you engage relate directly to the speech and the audience. Be aware that negative emotions can backfire, so make sure you understand the audience, so you will know what will work best. Don’t just yell at people that they need to brush their teeth for two minutes or show a picture of gross teeth; make them see the benefits of brushing for two minutes by showing beautiful teeth too.

Emotional appeals also need to be ethical and incorporated responsibly. Consider a persuasive speech on distracted driving. If your audience is high school or college students, they may be mature enough to see an emotional video or photo depicting the devastating consequences of distracted driving. If you’re teaching an elementary school class about car safety (e.g., keeping your seatbelt on, not throwing toys, etc.), it would be highly inappropriate to scare them into compliance by showing a devastating video of a car accident. As an ethical public speaker, it is your job to use emotional appeals responsibly.

One way to do this is to connect to the theory by Abraham Maslow, Maslow’s Hierarchy of Needs, which states that our actions are motivated by basic (physiological and safety), psychological (belongingness, love, and esteem), and self-fulfillment needs (self-actualization). To persuade, we have to connect what we say to the audience’s real lives. Here is a visual of Maslow’s Hierarchy of Needs Pyramid:

Figure 10.4: Maslow’s Hierarchy of Needs 4

Notice the pyramid is largest at the base because our basic needs are the first that must be met. Ever been so hungry you can’t think of anything except when and what you will eat? (Hangry anyone?) Well, you can’t easily persuade people if they are only thinking about food. It doesn’t mean you need to bring snacks to your speech class on the day of your speech (albeit, this might be relevant to a food demonstration speech). Can you think about other ways pathos connects to this pyramid? How about safety and security needs, the second level on the hierarchy? Maybe your speech is about persuading people to purchase more car insurance. You might argue they need more insurance so they can feel safer on the road. Or maybe your family should put in a camera doorbell to make sure the home is safe. Are you seeing how we can use arguments that connect to emotions and needs simultaneously?

The third level in Maslow’s Hierarchy of Needs, love and belongingness, is about the need to feel connected to others. This need level is related to the groups of people we spend time with like friends and family. This also relates to the feeling of being “left out” or isolated from others. If we can use arguments that connect us to other humans, emotionally or physically, we will appeal to more of the audience. If your topic is about becoming more involved in the church or temple, you might highlight the social groups one may join if they connect to the church or temple. If your topic is on trying to persuade people to do a walk for charity, you might showcase how doing the event with your friends and family becomes a way of raising money for the charity and carving out time with, or supporting, the people you love. For this need, your pathos will be focused on connection. You want your audience to feel like they belong in order for them to be persuaded. People are more likely to follow through on their commitments if their friends and family do it. We know that if our friends go to the party, we are more likely to go, so we don’t have FOMO (fear of missing out). The same is true for donating money; if your friends have donated to a charity, you might want to be “in” the group, so you would donate also.

Finally, we will end this pathos section with an example that connects Maslow’s Hierarchy of Needs to pathos. Maybe your speech is to convince people to remove the Instagram app from their phones, so they are less distracted from their life. You could argue staying away from social media means you won’t be threatened online (safety), you will spend more real-time with your friends (belongingness), and you will devote more time to writing your speech outlines (esteem and achievement). Therefore, you can use Maslow’s Hierarchy of Needs as a roadmap for finding key needs that relate to your proposition which helps you incorporate emotional appeals.

The third and final appeal Aristotle described is logos , which, by definition, is the use of logical and organized arguments that stem from credible evidence supporting your proposition. When the arguments in your speech are based on logic, you are utilizing logos. You need experts in your corner to persuade; you need to provide true, raw evidence for someone to be convinced. You can’t just tell them something is good or bad for them, you have to show it through logic. You might like to buy that product, but how much does it cost? When you provide the dollar amount, you provide some logos for someone to decide if they can and want to purchase that product. How much should I donate to that charity? Provide a dollar amount reasonable for the given audience, and you will more likely persuade them. If you asked a room full of students to donate $500.00 to a charity, it isn’t logical. If you asked them to donate $10.00 instead of buying lattes for two days, you might actually persuade them.

So, it is obvious that sources are a part of logos, but so is your own honest involvement with the topics. If you want people to vote, you need to prove voting matters and make logical appeals to vote. We all know many people say, “my vote doesn’t count.” Your speech needs to logically prove that all votes count, and you need to showcase that you always vote in the local and national elections. In this example, we bring together your ethos and your pathos to sell us on the logos. All three appeals together help you make your case. Audiences are not only persuaded by experts, or by emotions, they want it all to make sense! Don’t make up a story to “make it fit”. Instead, find a real story that is truthful, emotional, and one your audience can relate to make your speech logical from beginning to end and, therefore, persuasive.

Reasoning and Fallacies in Your Speech

In this chapter, we have provided you with several important concepts in the persuasive speech process, including patterns of organization and methods of persuasion. Now, we want to make sure your speech content is clear and includes strong and appropriate arguments. You have done extensive research to support the claims you will make in your speech, but we want to help you ensure that your arguments aren’t flawed. Thus, we will now look at different forms of reasoning and fallacies (or errors) to avoid in your logic.

Thus far, you have read how Aristotle’s proofs can and should be used in a persuasive speech. But, you might wonder how that influences the approach you take in writing your speech outline. You already know your research needs to be credible, and one way to do this is through research. Let’s now put this all together by explaining how reasoning is used in a speech, as well as the fallacies, or errors in reasoning, that often occur when speechwriting.

You may have seen graduation requirements include the category of critical thinking, which is the ability to think about what information you are given and make sense of it to draw conclusions. Today, colleges, universities, and employers are seeking individuals who have these critical thinking skills. Critical thinking can include abilities like problem-solving or decision-making. How did you decide on which college to start your higher educational journey? Was it a decision based on finances, being close to home, or work? This decision involved critical thinking. Even if you had an emotional investment in this decision (pathos), you still needed to use logic, or logos, in your thought process. Reasoning is the process of constructing arguments in a logical way. The use of evidence, also known as data , is what we use to prove our claims. We have two basic and important approaches for how we come to believe something is true. These are known as induction and deduction. Let us explain.

Inductive Reasoning

You have probably used inductive reasoning in your life without even knowing it! Inductive reasoning is a type of reasoning in which examples or specific instances are used to provide strong evidence for (though not absolute proof of) the truth of the conclusion (Garcia, 2022). In other words, you are led to a conclusion through your “proof”. With inductive reasoning, we are exposed to several different examples of a situation, and from those examples, we conclude a general truth because there is no theory to test. Think of it this way: you first make an observation, then, observe a pattern, and finally, develop a theory or general conclusion.

For instance, you visit your local grocery store daily to pick up necessary items. You notice that on Sunday, two weeks ago, all the clerks in the store were wearing football jerseys. Again, last Sunday, the clerks wore their football jerseys. Today, also a Sunday, they’re wearing them again. From just these three observations, you may conclude that on Sundays, these supermarket employees wear football jerseys to support their favorite teams. Can you conclude that this pattern holds indefinitely? Perhaps not; the phenomenon may only take place during football season. Hypotheses typically need much testing before confirmation. However, it seems likely that if you return next Sunday wearing a football jersey, you will fit right in.

In another example, imagine you ate an avocado, and soon afterward, the inside of your mouth swelled. Now imagine a few weeks later you ate another avocado and again the inside of your mouth swelled. The following month, you ate yet another avocado, and you had the same reaction as the last two times. You are aware that swelling on the inside of your mouth can be a sign of an allergy to avocados. Using induction, you conclude, more likely than not, you are allergic to avocados.

Data (evidence): After I ate an avocado, the inside of my mouth was swollen (1st time).

Data (evidence): After I ate an avocado, the inside of my mouth was swollen (2nd time).

Data (evidence): I ate an avocado, and the inside of my mouth was swollen (3rd time).

Additional Information: Swollen lips can be a sign of a food allergy.

Conclusion: Likely, I am allergic to avocados.

Inductive reasoning can never lead to absolute certainty. Instead, induction allows you to say, given the examples provided for support, the conclusion is most likely true. Because of the limitations of inductive reasoning, a conclusion will be more credible if multiple lines of reasoning are presented in its support. This is how inductive reasoning works. Now, let’s examine four common methods of inductive reasoning to help you think critically about your persuasive speech.

An analogy allows you to draw conclusions about an object or phenomenon based on similarities to something else (Garcia, 2022). Sometimes the easiest way to understand reasoning is to start with a simple analogy. An avid DIY enthusiast may love to paint -walls, furniture, and objects. To paint well, you need to think about what materials you will need, a knowledge of the specific steps to paint, and the knowledge of how to use an approach to painting so that your paint doesn’t run and your project comes out perfectly! Let’s examine how this example works as an analogy.

Analogies can be figurative or literal. A figurative analogy compares two things that share a common feature, but are still different in many ways. For example, we could say that painting is like baking; they both involve making sure that you have the correct supplies and follow a specific procedure. There are similarities in these features, but there are profound differences. However, a literal analogy is where the two things under comparison have sufficient or significant similarities to be compared fairly (Garcia, 2022). A literal analogy might compare different modalities at the school where your authors teach. If we claim that you should choose Florida SouthWestern State College’s face-to-face courses rather than enrolling in online courses , we could make literal comparisons of the courses offered, available student services, or the classroom atmosphere, for instance.

If we use the more literal analogy of where you choose to go to college, we are using an analogy of two similar “things,” and hopefully, this makes your analogy carry more weight. What this form of reasoning does is lead your audience to a conclusion. When we address fallacies later in this chapter, you will see that comparing two things that are not similar enough could lead you might make an error, or what we call a false analogy fallacy.

Generalization

Another effective form of reasoning is through the use of generalizations. Generalization is a form of inductive reasoning that draws conclusions based on recurring patterns or repeated observations (Garcia, 2022), observing multiple examples and looking for commonalities in those examples to make a broad statement about them. For example, if I tried four different types of keto bread (the new craze), and found that each of them tasted like Styrofoam , I could generalize and say all keto bread is NOT tasty! Or, if in your college experience, you had two professors that you perceived as “bad professors,” you might take a big leap and say that all professors at your campus are “bad.” As you will see later in the discussion on fallacies, this type of reasoning can get us into trouble if we draw a conclusion without sufficient evidence, also known as a hasty generalization. Have you ever drawn a conclusion about a person or group of people after only one or two experiences with them? Have you ever decided you disliked a pizza place because you didn’t like the pizza the first time you tried it? Sometimes, we even do this in our real lives.

Causal Reasoning

Causal reasoning is a form of inductive reasoning that seeks to make cause-effect connections (Garcia, 2022). We don’t typically give this a lot of thought. In the city where one of your authors lives, there are periodic street closures with cones up or signs to redirect drivers. The past several times this has happened, it has been because there was a community 5K run. It is easy to understand why each time I see cones I assume there is a 5K event. However, there could be a completely different cause that I didn’t even think about. The cones could be there due to a major accident or road work.

Reasoning from Sign

Reasoning from sign is a form of inductive reasoning in which conclusions are drawn about phenomena based on events that precede or co-exist with (but do not cause) a subsequent event (Garcia, 2022). In Southern California, a part of the country with some of the worst droughts, one may successfully predict when summer is coming. The lawn begins to die, and the beautiful gardens go limp. All of this occurs before the temperature reaches 113 degrees and before the calendar changes from spring to summer. Based on this observation, there are signs that summer has arrived.

Like many forms of reasoning, it is easy to confuse “reasoning from sign” with “causal reasoning.” Remember, that for this form of reasoning, we looked at an event that preceded another, or co-existed, not an event that occurred later. IF the weather turned to 113 degrees, and then the grass and flowers began to die, then it could be causal.

Deductive Reasoning

The second type of reasoning is known as deductive reasoning , or deduction, which is a conclusion based on the combination of multiple premises that are generally assumed to be true (Garcia, 2022). Whereas with inductive reasoning, we were led to a conclusion, deductive reasoning starts with the overall statement and then identifies examples that support it to reach the conclusion.

Deductive reasoning is built on two statements whose logical relationship should lead to a third statement that is an unquestionably correct conclusion, as in the following example:

Grocery store employees wear football jerseys on Sundays.

Today is Sunday.

Grocery store employees will be wearing football jerseys today.

Suppose the first statement is true (Grocery store employees wear football jerseys on Sundays) and the second statement is true (Today is Sunday). In that case, the conclusion (Grocery store employees will be wearing football jerseys today) is reasonably expected. If a group must have a certain quality, and an individual is a member of that group, then the individual must have that quality.

Unlike inductive reasoning, deductive reasoning allows for certainty as long as certain rules are followed.

Fallacies in Reasoning

As you might recall from our discussion, we alluded to several fallacies. Fallacies are errors in reasoning logic or making a mistake when constructing an inductive or deductive argument. There are dozens of fallacies we could discuss here, but we will highlight those we find to be the most common. Our goal is to help you think through the process of writing your persuasive speech so that it is based on sound reasoning with no fallacies in your arguments.

Table 10.1 describes fifteen fallacies that can be avoided once you understand how to identify them.

Table 10.1: Fallacies

In this chapter, you can feel confident that you have learned what you need to know to complete an effective persuasive speech. We have defined persuasion, explained speech propositions and patterns, and offered strategies to persuade, including ways to use logic. We also helped you learn more about inductive and deductive reasoning, and all of the various ways these methods help you construct your speeches. Finally, we provided you with the most common fallacies that could trip you up if you aren’t careful. The goal is to be clear, logical, and persuasive! Motivate your audience. Hey, have you been persuaded to start your speech outline yet? We hope so!

Reflection Questions

What is the difference between propositions of fact, value, and policy?
How will you determine which pattern of organization to use for your persuasive speech?
How might you use ethos, pathos, and logos effectively in your speech? How can you write these three proofs into your content?
What form(s) of reasoning will you use in your speech? How can you ensure you are not using any fallacies?

Appeal to Novelty

Appeal to Tradition

Circular Reasoning

Claim-to-Proof

Critical Thinking

Emotional Appeal

False Analogy

False Cause

Figurative Analogy

Hasty Generalization

Literal Analogy

Maslow’s Hierarchy of Needs

Monroe’s Motivated Sequence

Non-Sequitur

Primacy-recency

Problem-Cause-Solution

Problem-Solution

Proposition

Question of Fact

Question of Policy

Question of Value

Red Herring

Slippery Slope

Sweeping Generalization

Two Wrongs Make a Right

Garcia, A. R. (2022). Inductive and Deductive Reasoning. Retrieved May 5, 2022, from https://englishcomposition.org/advanced-writing/inductive-and-deductive-reasoning/.

Monroe, A. H. (1949). Principles and types of speech . Glenview, IL: Scott, Foresman and Company.

Mudd, C. S. & Sillars, M.O. (1962), Speech; content and communication. San Francisco, CA: Chandler Publishing Company.

Share This Book

17.3 Organizing Persuasive Speeches

Learning objectives.

Understand three common organizational patterns for persuasive speeches.
Explain the steps utilized in Monroe’s motivated sequence.
Explain the parts of a problem-cause-solution speech.
Explain the process utilized in a comparative advantage persuasive speech.

Previously in this text we discussed general guidelines for organizing speeches. In this section, we are going to look at three organizational patterns ideally suited for persuasive speeches: Monroe’s motivated sequence, problem-cause-solution, and comparative advantages.

Monroe’s Motivated Sequence

One of the most commonly cited and discussed organizational patterns for persuasive speeches is Alan H. Monroe’s motivated sequence. The purpose of Monroe’s motivated sequence is to help speakers “sequence supporting materials and motivational appeals to form a useful organizational pattern for speeches as a whole.” German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2010). Principles of public speaking (17th ed.). Boston, MA: Allyn & Bacon, p. 236.

While Monroe’s motivated sequence is commonly discussed in most public speaking textbooks, we do want to provide one minor caution. Thus far, almost no research has been conducted that has demonstrated that Monroe’s motivated sequence is any more persuasive than other structural patterns. In the only study conducted experimentally examining Monroe’s motivated sequence, the researchers did not find the method more persuasive, but did note that audience members found the pattern more organized than other methods. Micciche, T., Pryor, B., & Butler, J. (2000). A test of Monroe’s motivated sequence for its effects on ratings of message organization and attitude change. Psychological Reports, 86 , 1135–1138. We wanted to add this sidenote because we don’t want you to think that Monroe’s motivated sequence is a kind of magic persuasive bullet; the research simply doesn’t support this notion. At the same time, research does support that organized messages are perceived as more persuasive as a whole, so using Monroe’s motivated sequence to think through one’s persuasive argument could still be very beneficial.

Table 17.1 "Monroe’s Motivated Sequence" lists the basic steps of Monroe’s motivated sequence and the subsequent reaction a speaker desires from his or her audience.

Table 17.1 Monroe’s Motivated Sequence

The first step in Monroe’s motivated sequence is the attention step First step in Monroe’s motivated sequence where a speaker attempts to get his or her audience’s attention. , in which a speaker attempts to get the audience’s attention. To gain an audience’s attention, we recommend that you think through three specific parts of the attention step. First, you need to have a strong attention-getting device. As previously discussed in Chapter 9 "Introductions Matter: How to Begin a Speech Effectively" , a strong attention getter at the beginning of your speech is very important. Second, you need to make sure you introduce your topic clearly. If your audience doesn’t know what your topic is quickly, they are more likely to stop listening. Lastly, you need to explain to your audience why they should care about your topic.

In the need step Second step in Monroe’s motivated sequence where a speaker establishes that there is a specific need or problem. of Monroe’s motivated sequence, the speaker establishes that there is a specific need or problem. In Monroe’s conceptualization of need, he talks about four specific parts of the need: statement, illustration, ramification, and pointing. First, a speaker needs to give a clear and concise statement of the problem. This part of a speech should be crystal clear for an audience. Second, the speaker needs to provide one or more examples to illustrate the need. The illustration is an attempt to make the problem concrete for the audience. Next, a speaker needs to provide some kind of evidence (e.g., statistics, examples, testimony) that shows the ramifications or consequences of the problem. Lastly, a speaker needs to point to the audience and show exactly how the problem relates to them personally.

Satisfaction

In the third step of Monroe’s motivated sequence, the satisfaction step Third step in Monroe’s motivated sequence where a speaker sets out to satisfy the need or solve the problem. , the speaker sets out to satisfy the need or solve the problem. Within this step, Monroe (1935) proposed a five-step plan for satisfying a need:

Explanation
Theoretical demonstration
Reference to practical experience
Meeting objections

First, you need to clearly state the attitude, value, belief, or action you want your audience to accept. The purpose of this statement is to clearly tell your audience what your ultimate goal is.

Second, you want to make sure that you clearly explain to your audience why they should accept the attitude, value, belief, or action you proposed. Just telling your audience they should do something isn’t strong enough to actually get them to change. Instead, you really need to provide a solid argument for why they should accept your proposed solution.

Third, you need to show how the solution you have proposed meets the need or problem. Monroe calls this link between your solution and the need a theoretical demonstration because you cannot prove that your solution will work. Instead, you theorize based on research and good judgment that your solution will meet the need or solve the problem.

Fourth, to help with this theoretical demonstration, you need to reference practical experience, which should include examples demonstrating that your proposal has worked elsewhere. Research, statistics, and expert testimony are all great ways of referencing practical experience.

Lastly, Monroe recommends that a speaker respond to possible objections. As a persuasive speaker, one of your jobs is to think through your speech and see what counterarguments could be made against your speech and then rebut those arguments within your speech. When you offer rebuttals for arguments against your speech, it shows your audience that you’ve done your homework and educated yourself about multiple sides of the issue.

Visualization

The next step of Monroe’s motivated sequence is the visualization step Fourth step in Monroe’s motivated sequence where a speaker asks his or her audience to visualize a future where the need has been met or the problem solved. , in which you ask the audience to visualize a future where the need has been met or the problem solved. In essence, the visualization stage is where a speaker can show the audience why accepting a specific attitude, value, belief, or behavior can positively affect the future. When helping people to picture the future, the more concrete your visualization is, the easier it will be for your audience to see the possible future and be persuaded by it. You also need to make sure that you clearly show how accepting your solution will directly benefit your audience.

According to Monroe, visualization can be conducted in one of three ways: positive, negative, or contrast. Monroe, A. H. (1935). Principles and types of speech . Chicago, IL: Scott Foresman. The positive method of visualization is where a speaker shows how adopting a proposal leads to a better future (e.g., recycle, and we’ll have a cleaner and safer planet). Conversely, the negative method of visualization is where a speaker shows how not adopting the proposal will lead to a worse future (e.g., don’t recycle, and our world will become polluted and uninhabitable). Monroe also acknowledged that visualization can include a combination of both positive and negative visualization. In essence, you show your audience both possible outcomes and have them decide which one they would rather have.

The final step in Monroe’s motivated sequence is the action step Fifth step in Monroe’s motivated sequence where a speaker asks for an audience to approve the speaker’s proposal. , in which a speaker asks an audience to approve the speaker’s proposal. For understanding purposes, we break action into two distinct parts: audience action and approval. Audience action refers to direct physical behaviors a speaker wants from an audience (e.g., flossing their teeth twice a day, signing a petition, wearing seat belts). Approval, on the other hand, involves an audience’s consent or agreement with a speaker’s proposed attitude, value, or belief.

When preparing an action step, it is important to make sure that the action, whether audience action or approval, is realistic for your audience. Asking your peers in a college classroom to donate one thousand dollars to charity isn’t realistic. Asking your peers to donate one dollar is considerably more realistic. In a persuasive speech based on Monroe’s motivated sequence, the action step will end with the speech’s concluding device. As discussed elsewhere in this text, you need to make sure that you conclude in a vivid way so that the speech ends on a high point and the audience has a sense of energy as well as a sense of closure.

Now that we’ve walked through Monroe’s motivated sequence, let’s look at how you could use Monroe’s motivated sequence to outline a persuasive speech:

Specific Purpose: To persuade my classroom peers that the United States should have stronger laws governing the use of for-profit medical experiments.

Main Points:

Attention: Want to make nine thousand dollars for just three weeks of work lying around and not doing much? Then be a human guinea pig. Admittedly, you’ll have to have a tube down your throat most of those three weeks, but you’ll earn three thousand dollars a week.
Need: Every day many uneducated and lower socioeconomic-status citizens are preyed on by medical and pharmaceutical companies for use in for-profit medical and drug experiments. Do you want one of your family members to fall prey to this evil scheme?
Satisfaction: The United States should have stronger laws governing the use of for-profit medical experiments to ensure that uneducated and lower-socioeconomic-status citizens are protected.
Visualization: If we enact tougher experiment oversight, we can ensure that medical and pharmaceutical research is conducted in a way that adheres to basic values of American decency. If we do not enact tougher experiment oversight, we could find ourselves in a world where the lines between research subject, guinea pig, and patient become increasingly blurred.
Action: In order to prevent the atrocities associated with for-profit medical and pharmaceutical experiments, please sign this petition asking the US Department of Health and Human Services to pass stricter regulations on this preying industry that is out of control.

This example shows how you can take a basic speech topic and use Monroe’s motivated sequence to clearly and easily outline your speech efficiently and effectively.

Table 17.2 "Monroe’s Motivated Sequence Checklist" also contains a simple checklist to help you make sure you hit all the important components of Monroe’s motivated sequence.

Table 17.2 Monroe’s Motivated Sequence Checklist

Problem-Cause-Solution

Another format for organizing a persuasive speech is the problem-cause-solution format. In this specific format, you discuss what a problem is, what you believe is causing the problem, and then what the solution should be to correct the problem.

Specific Purpose: To persuade my classroom peers that our campus should adopt a zero-tolerance policy for hate speech.

Demonstrate that there is distrust among different groups on campus that has led to unnecessary confrontations and violence.
Show that the confrontations and violence are a result of hate speech that occurred prior to the events.
Explain how instituting a campus-wide zero-tolerance policy against hate speech could stop the unnecessary confrontations and violence.

In this speech, you want to persuade people to support a new campus-wide policy calling for zero-tolerance of hate speech. Once you have shown the problem, you then explain to your audience that the cause of the unnecessary confrontations and violence is prior incidents of hate speech. Lastly, you argue that a campus-wide zero-tolerance policy could help prevent future unnecessary confrontations and violence. Again, this method of organizing a speech is as simple as its name: problem-cause-solution.

Comparative Advantages

The final method for organizing a persuasive speech is called the comparative advantages speech format. The goal of this speech is to compare items side-by-side and show why one of them is more advantageous than the other. For example, let’s say that you’re giving a speech on which e-book reader is better: Amazon.com’s Kindle or Barnes and Nobles’ Nook. Here’s how you could organize this speech:

Specific Purpose: To persuade my audience that the Nook is more advantageous than the Kindle.

The Nook allows owners to trade and loan books to other owners or people who have downloaded the Nook software, while the Kindle does not.
The Nook has a color-touch screen, while the Kindle’s screen is black and grey and noninteractive.
The Nook’s memory can be expanded through microSD, while the Kindle’s memory cannot be upgraded.

As you can see from this speech’s organization, the simple goal of this speech is to show why one thing has more positives than something else. Obviously, when you are demonstrating comparative advantages, the items you are comparing need to be functional equivalents—or, as the saying goes, you cannot compare apples to oranges.

Key Takeaways

There are three common patterns that persuaders can utilize to help organize their speeches effectively: Monroe’s motivated sequence, problem-cause-solution, and comparative advantage. Each of these patterns can effectively help a speaker think through his or her thoughts and organize them in a manner that will be more likely to persuade an audience.
Alan H. Monroe’s (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action. In the first stage, a speaker gets an audience’s attention. In the second stage, the speaker shows an audience that a need exists. In the third stage, the speaker shows how his or her persuasive proposal could satisfy the need. The fourth stage shows how the future could be if the persuasive proposal is or is not adopted. Lastly, the speaker urges the audience to take some kind of action to help enact the speaker’s persuasive proposal.
The problem-cause-solution proposal is a three-pronged speech pattern. The speaker starts by explaining the problem the speaker sees. The speaker then explains what he or she sees as the underlying causes of the problem. Lastly, the speaker proposes a solution to the problem that corrects the underlying causes.
The comparative advantages speech format is utilized when a speaker is comparing two or more things or ideas and shows why one of the things or ideas has more advantages than the other(s).
Create a speech using Monroe’s motivated sequence to persuade people to recycle.
Create a speech using the problem-cause-solution method for a problem you see on your college or university campus.
Create a comparative advantages speech comparing two brands of toothpaste.

Choosing Good Topics
Controversial
Demonstration
Extemporaneous
Informative
School/College
Special Occasion
Public Speaking Help
Writing a Speech
Free Sample Speeches
Share Your Speech
Problem Solution Speech Topics

When working with problem solution speech topics there are two main objectives to consider:

to articulate clearly a particular problem, and
to present convincing solutions.

The requirement to fix the problem defines the problem-solution speech as a persuasive presentation. You may consider any of the persuasive speech topics that you have a proposal or a plan as a question for a problem-solution speech.

Selecting Problems

Deciding on what problem or issue you want to discuss may depend on the type of audience you'll be addressing.

If they comprise people from a particular profession, industry or social group, then it's quite natural to select an issue from their field. The audience might even have selected your topic for you beforehand.

For a generic audience, matters of public interest are a good place to pick subjects, such as national challenges, community crime, environmental concerns or personal finances.

Another method is to ask the event facilitator ahead of time to get ideas from the audience as to issues they might want you to discuss. This way you'll be addressing concerns specific to the audience.

A slightly more complex approach is taking a generally accepted issue, proposing a contrary view and presenting alternative viewpoints.

For example, 'beer is healthy for you' or that 'animal-derived clothing textiles are better for the environment than synthetics'. This can only be pulled off if you are very well versed in the matter, have strong supporting evidence and fairly good speaking skills because you'll be a minority in the face of a majority audience with opposing opinions.

Whatever method you use to select your problem topic ensure that you have clear examples, convincing facts or credible data that supports your position on the matter.

Finding Solutions

The alternatives that you offer should be practical and applicable. Remember that as you are explaining the solution, your listeners will be thinking to themselves how possible it is to apply what you are saying.

Therefore, relating real life solutions, using various props and incorporating valid statistics can be really useful in supporting your argument.

Keep in mind how acquainted the audience is with the topic. If they are experts in the field, they will be expecting you to present novel ideas or innovative solutions that are over and above the standard procedures.

Handling Multiple-Aspect Problem Solution Speech Topics

When discussing several problems in one speech, organize your speech such that you present a solution after each problem you mention. This way the audience follows your argument well and doesn't get muddled about which answer is for what problem.

Problem solution speech topics can also include the causes of the problem before you give the solutions. Identifying the underlying causes help support your explanation and gives your solution more credibility.

Additionally, your personal opinion on the matter should be in line with the solutions you are presenting because your passion for the topic will come through in the delivery.

If you have bought into the solution, then your speech will be more persuasive and you will be in a better position to swing the audience to your viewpoint.

At the conclusion of the speech, summarize the issues, especially the solutions, as this is what you want your audience to remember best.

If you are having to work on problem solution speech topics in a classroom environment then you were probably given the subject you are to talk on. Keep everything above in mind when you write your speech up and you'll do great!

You might like these

Persuasive Topics for Valentines

The top five persuasive topics for Valentines day including commercialization, paternalism, inclusiveness, and religion

Fun Persuasive Speech Topics

Here are 54 fun persuasive speech topics for your consideration, around which you can create a light-hearted and entertaining speech.

Persuasive Speech Topics - Find Great Ideas for Your Presentation

Find lots of persuasive speech topics and discover how to influence your listeners' beliefs, change their opinions and ultimately prompt them to take action!

Free email delivery

MASTER INFORMATIVE SPEAKING WITH OUR FREE CHECKLIST!

We are offering you a FREE SpeakFlight Informative Speaking Preparation Checklist. This valuable resource is packed with step-by-step guidance to help you create compelling, memorable, and effective informative speeches.

Share this page

Best Speech Topics
Persuasive Speech Topics

Easily search your speech type

Just check out the sitemap for best-speech-topics.com , which lists all the pages on the site, or use the search box below:

Return to the Top of the Page

Get to Know Us

Attention Grabbers

Positive Quotes for Kids
Quotes for Graduation Speeches
Poems & Quotes on Death
Quotes on Retirement

Select a Speech Topic

Argumentative
Commemorative
Inspirational
Interesting
Other Topics

Let Us Help You

How To Write a Speech
Demonstration Outline
Informative Outline
Introductions
Using a Microphone
Speech Help
Speeches Made Easy

Module 4: Organizing and Outlining

Organizational styles.

After deciding which main points and sub-points you must include, you can get to work writing up the speech. Before you do so, however, it is helpful to consider how you will organize the ideas. From presenting historical information in chronological order as part of an informative speech to drawing a comparison between two ideas in a persuasive speech to offering up problems and solutions, there are many ways in which speakers can craft effective speeches. These are referred to as organizational styles, or templates for organizing the main points of a speech.

Chronological

“Vintage alarm clock” by peter-rabbit. CC-BY-NC .

When you speak about events that are linked together by time, it is sensible to engage the chronological organization style. In a chronological speech , main points are delivered according to when they happened and could be traced on a calendar or clock. Arranging main points in chronological order can be helpful when describing historical events to an audience as well as when the order of events is necessary to understand what you wish to convey. Informative speeches about a series of events most commonly engage the chronological style, as do many demonstrative speeches (e.g., how to bake a cake or build an airplane). Another time when the chronological style makes sense is when you tell the story of someone’s life or career. For instance, a speech about Oprah Winfrey might be arranged chronologically (see textbox). In this case, the main points are arranged by following Winfrey’s life from birth to the present time. Life events (e.g., birth, her early career, her life after ending the Oprah Winfrey Show) are connected together according to when they happened and highlight the progression of Winfrey’s career. Organizing the speech in this way illustrates the interconnectedness of life events.

Oprah Winfrey (Chronological Arrangement)

Thesis : Oprah’s career can be understood by four key, interconnected life stages.

I. Oprah’s childhood was spent in rural Mississippi, where she endured sexual abuse from family members.

II. Oprah’s early career was characterized by stints on local radio and television networks in Nashville and Chicago.

III. Oprah’s tenure as host of the Oprah Winfrey Show began in 1986 and lasted until 2011, a period of time marked by much success.

IV. Oprah’s most recent media venture is OWN: The Oprah Winfrey Network, which plays host to a variety of television shows including Oprah’s Next Chapter .

Doing the best at this moment puts you in the best place for the next moment. – Oprah Winfrey

When the main points of your speech center on ideas that are more distinct from one another, a topical organization style may be engaged. In a topical speech , main points are developed separately and are generally connected together within the introduction and conclusion. In other words, the topical style is crafted around main points and sub-points that are mutually exclusive but related to one another by virtue of the thesis. It makes sense to use the topical style when elements are connected to one another because of their relationship to the whole. A topical speech about the composition of a newspaper company can be seen in the following textbox. The main points are linked together by the fact that they are all a part of the same business. Although they are related in that way, the topical style illustrates the ways in which the four different departments function apart from one another. In this example, the topical style is a good fit because the four departments are equally important to the function of the newspaper company.

Composition of a Newspaper Company (Topical Arrangement)

Thesis : The newspaper has four primary departments.

I. The advertising department sells display advertisements to local and national businesses.

II. The editorial department produces the written content of the newspaper, including feature stories.

III. The production department lays out the pages and manages pre- press work such as distilling the pages and processing colors.

IV. The business department processes payments from advertisers, employee paperwork, and the bi-weekly payroll.

Another way to organize the points of a speech is through a spatial speech , which arranges main points according to their physical and geographic relationships. The spatial style is an especially useful organization style when the main point’s importance is derived from its location or directional focus. In other words, when the scene or the composition is a central aspect of the main points, the spatial style is an appropriate way to deliver key ideas. Things can be described from top to bottom, inside to outside, left to right, north to south, and so on. Importantly, speakers using a spatial style should offer commentary about the placement of the main points as they move through the speech, alerting audience members to the location changes. For instance, a speech about The University of Georgia might be arranged spatially; in this example, the spatial organization frames the discussion in terms of the campus layout. The spatial style is fitting since the differences in architecture and uses of space are related to particular geographic areas, making location a central organizing factor. As such, the spatial style highlights these location differences.

University of Georgia (Spatial Arrangement)

Thesis : The University of Georgia is arranged into four distinct sections, which are characterized by architectural and disciplinary differences.

I. In North Campus, one will find the University’s oldest building, a sprawling tree- lined quad, and the famous Arches, all of which are nestled against Athens’ downtown district.

II. In West Campus, dozens of dormitories provide housing for the University’s large undergraduate population and students can regularly be found lounging outside or at one of the dining halls.

III. In East Campus, students delight in newly constructed, modern buildings and enjoy the benefits of the University’s health center, recreational facilities, and science research buildings.

IV. In South Campus, pharmacy, veterinary, and biomedical science students traverse newly constructed parts of campus featuring well-kept landscaping and modern architecture.

Comparative

“Let’s compare apples to oranges” by frankieleon. CC-BY .

When you need to discuss the similarities and differences between two or more things, a comparative organizational pattern can be employed. In comparative speeches , speakers may choose to compare things a couple different ways. First, you could compare two or more things as whole (e.g., discuss all traits of an apple and then all traits of an orange). Second, you could compare these things element by element (e.g., color of each, smell of each, AND taste of each). Some topics that are routinely spoken about comparatively include different cultures, different types of transportation, and even different types of coffee. A comparative speech outline about eastern and western cultures could look like this.

Eastern vs. Western Culture (Comparison Arrangement)

Thesis : There are a variety of differences between Eastern and Western cultures.

I. Eastern cultures tend to be more collectivistic.

II. Western cultures tend to be more individualistic.

III. Eastern cultures tend to treat health issues  holistically.

IV. Western cultures tend to  treat health issues more acutely.

In this type of speech, the list of comparisons, which should be substantiated with further evidence, could go on for any number of main points. The speech could also compare how two or more things are more alike than one might think. For instance, a speaker could discuss how singers Madonna and Lady Gaga share many similarities both in aesthetic style and in their music.

Problem-Solution

“ FEMA” by Dave Gatley. Public domain.

Sometimes it is necessary to share a problem and a solution with an audience. In cases like these, the problem-solution speech is an appropriate way to arrange the main points of a speech. One familiar example of speeches organized in this way is the political speeches that presidential hopefuls give in the United States. Often, candidates will begin their speech by describing a problem created by or, at the very least, left unresolved by the incumbent. Once they have established their view of the problem, they then go on to flesh out their proposed solution. The problem- solution style is especially useful when the speaker wants to convince the audience that they should take action in solving some problem. A political candidate seeking office might frame a speech using the problem-solution style (see textbox).

Presidential Candidate’s Speech (Problem-Solution Arrangement)

Thesis : The US energy crisis can be solved by electing me as president since I will devote resources to the production of renewable forms of energy.

I. The United States is facing an energy crisis because we cannot produce enough energy ourselves to sustain the levels of activity needed to run the country. (problem)

II. The current administration has failed to invest enough resources in renewable energy practices. (problem)

III. We can help create a more stable situation if we work to produce renewable forms of energy within the United States. (solution)

IV. If you vote for me, I will ensure that renewable energy creation is a priority. (solution)

The difference between what we do and what we are capable of doing would suffice to solve most of the world’s problems. – Mahatma Gandhi

This example illustrates the way in which a problem-solution oriented speech can be used to identify both a general problem (energy crisis) and a specific problem (incumbent’s lack of action). Moreover, this example highlights two kinds of solutions: a general solution and a solution that is dependent on the speaker’s involvement. The problem-solution speech is especially appropriate when the speaker desires to promote a particular solution as this offers audience members a way to become involved. Whether you are able to offer a specific solution or not, key to the problem-solution speech is a clear description of both the problem and the solution with clear links drawn between the two. In other words, the speech should make specific connections between the problem and how the solution can be engaged to solve it.

“Domino” by Bro. Jeffrey Pioquinto, SJ. CC-BY .

Similar to a problem-solution speech, a causal speech informs audience members about causes and effects that have already happened. In other words, a causal organization style first addresses some cause and then shares what effects resulted. A causal speech can be particularly effective when the speaker wants to share the relationship between two things, like the creation of a vaccine to help deter disease. An example of how a causal speech about a shingles vaccine might be designed follows:

As the example illustrates, the basic components of the causal speech are the cause and the effect. Such an organizational style is useful when a speaker needs to share the results of a new program, discuss how one act led to another, or discuss the positive/negative outcomes of taking some action.

Shingles Speech (Cause-Effect Arrangement)

Thesis : The prevalence of the disease shingles led to the invention of a vaccine.

Shingles is a disease that causes painful, blistering rashes in up to one million Americans every year. (cause)
In 2006, a vaccine for shingles was licensed in the United States and has been shown to reduce the likelihood that people over 60 years old will get shingles. (effect)

Every choice you make has an end result. – Zig Ziglar

Choosing an organizational style is an important step in the speechwriting process. As you formulate the purpose of your speech and generate the main points that you will need to include, selecting an appropriate organizational style will likely become easier. The topical, spatial, causal, comparative and chronological methods of arrangement may be better suited to informative speeches, whereas the refutation pattern may work well for a persuasive speech. Additionally, Chapter 16 offers additional organization styles suited for persuasive speeches, such as the refutation speech and Monroe’s Motivated Sequence. [1] Next, we will look at statements that help tie all of your points together and the formal mode of organizing a speech by using outlines.

Monroe, A. H. (1949). Principles and types of speech. Glenview, IL: Scott, Foresman and Company. ↵
Chapter 8 Organizational Styles. Authored by : Joshua Trey Barnett. Provided by : University of Indiana, Bloomington, IN. Located at : http://publicspeakingproject.org/psvirtualtext.html . Project : The Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
vintage alarm clock. Authored by : peter-rabbit. Located at : https://flic.kr/p/drEszC . License : CC BY-NC: Attribution-NonCommercial
let's compare apples to oranges. Authored by : frankieleon. Located at : https://flic.kr/p/bscqLn . License : CC BY: Attribution
Domino. Authored by : Bro. Jeffrey Pioquinto, SJ. Located at : https://flic.kr/p/pA9ftS . License : CC BY: Attribution
FEMA - 1337 - Photograph by Dave Gatley taken on 03-01-1998 in California. Authored by : Dave Gatley. Provided by : Federal Emergency Management Agency. Located at : http://commons.wikimedia.org/wiki/File:FEMA_-_1337_-_Photograph_by_Dave_Gatley_taken_on_03-01-1998_in_California.jpg . License : Public Domain: No Known Copyright

Speech Time Fun: Speech and Language Activities

Teaching Problem and Solution in Speech

Determining problem and solution is one of those skills that is addressed in just about every grade over the course of each year. Beginning in 4th grade, students are expected to “Describe the overall structure (e.g., chronology, comparison, cause/effect, problem/solution) of events, ideas, concepts, or information in a text or part of a text.” CCSS.ELA-LITERACY.RI.4.5. This concept is extended to finding the problem and solution within 2 texts in 5th grade, and continues to be addressed throughout a student’s school career.

Problems and solutions within texts are sometimes explicitly stated, and sometimes they have to be inferred. Making inferences is a skill that many students struggle with, and some students even struggle with identifying problems that have been stated explicitly. Fortunately, there are many ways that we can help our speech students with problem and solution, all while working on speech goals!

Why Teach Problem and Solution?

We teach problem and solution because it helps students dig deeper into the text. They can put themselves in a character’s shoes and think about what they would do or how they would feel if they were in that character’s position. This helps students to not only read the words on the page but to gain a better understanding of the situations happening in the story.

Finding the Problem

If the problem in a text is not explicitly stated, there are some questions that you can ask your students to help them find the problem. These include:

What made the character or characters upset?
How did the story change for the characters?
What went wrong in the story? How did this make the character or characters feel?
Could the problem have not happened? How or why?

By using these questions, you can work on speech goals in several areas. Asking these questions aloud and letting the student answer orally can help them to work on articulation, answering “wh” questions, voice, pragmatics, narrative development, and fluency.

Finding the Solution

Once the student has found the problem in a passage, then they must find the solution or solutions that are given. One way to do this is to ask questions like the following:

What did the character or characters do to solve the problem?
How did they solve the problem?
How would you have solved the problem if you were in this story?
Did they try any solutions that did not work? If so, why did these not work?

When determining the solution or solutions to the problem in the text, students can work on the following speech skills:

Articulation by answering these questions and talking through the solutions orally.
Receptive language skills like answering questions by writing down, highlighting, or circling the solutions to the problem.
Completing a sort of problems and solutions can work on expressive language and pragmatic goals like inferencing.

Determining Pros and Cons

Sometimes, more than one solution to a problem is presented in a story. The student may have to determine the best solution or decide what they would do in a character’s situation. To do this, the student can list or discuss the possible solutions and decide what the pros and cons of each solution are. This discussion or writing activity can address goals in the areas of expressive language, articulation, conversation, and narrative development. Then, the student can decide what solution is the best one for the problem presented in the story.

I hope you found this helpful and if you need more ideas on how to teach problem and solution in speech, then check out my no-prep problem-and-solution stories for the year!

If Only I Could Get Professional Development Hours For Following Blogs: SYNTAX!

Privacy Policy
Book A Live Event
SLP Elevate
Speech Retreat
Ella Bella Book

This is “Using Common Organizing Patterns”, section 10.2 from the book Public Speaking: Practice and Ethics (v. 1.0). For details on it (including licensing), click here .

This book is licensed under a Creative Commons by-nc-sa 3.0 license. See the license for more details, but that basically means you can share this book as long as you credit the author (but see below), don't make money from it, and do make it available to everyone else under the same terms.

This content was accessible as of December 29, 2012, and it was downloaded then by Andy Schmitz in an effort to preserve the availability of this book.

Normally, the author and publisher would be credited here. However, the publisher has asked for the customary Creative Commons attribution to the original publisher, authors, title, and book URI to be removed. Additionally, per the publisher's request, their name has been removed in some passages. More information is available on this project's attribution page .

For more information on the source of this book, or why it is available for free, please see the project's home page . You can browse or download additional books there. To download a .zip file containing this book to use offline, simply click here .

10.2 Using Common Organizing Patterns

Learning objectives.

Differentiate among the common speech organizational patterns: categorical/topical, comparison/contrast, spatial, chronological, biographical, causal, problem-cause-solution, and psychological.
Understand how to choose the best organizational pattern, or combination of patterns, for a specific speech.

Categorical/Topical

By far the most common pattern for organizing a speech is by categories or topics. The categories function as a way to help the speaker organize the message in a consistent fashion. The goal of a categorical/topical speech pattern Speech format in which a speaker organizes the information into categories, which helps an audience understand a single topic. is to create categories (or chunks) of information that go together to help support your original specific purpose. Let’s look at an example.

Comparison/Contrast

Another method for organizing main points is the comparison/contrast speech pattern Speech format in which a speaker selects two objects or ideas and demonstrates how they are similar or how they are different. . While this pattern clearly lends itself easily to two main points, you can also create a third point by giving basic information about what is being compared and what is being contrasted. Let’s look at two examples; the first one will be a two-point example and the second a three-point example.

The spatial speech pattern Speech format in which a speaker organizes information according to how things fit together in physical space. organizes information according to how things fit together in physical space. This pattern is best used when your main points are oriented to different locations that can exist independently. The basic reason to choose this format is to show that the main points have clear locations. We’ll look at two examples here, one involving physical geography and one involving a different spatial order.

Now let’s look at a spatial speech unrelated to geography.

Chronological

The chronological speech pattern Speech format in which a speaker presents information in the order in which it occurred in time—whether backward or forward. places the main idea in the time order in which items appear—whether backward or forward. Here’s a simple example.

Biographical

As you might guess, the biographical speech pattern Speech format generally used when a speaker wants to describe a person’s life. is generally used when a speaker wants to describe a person’s life—either a speaker’s own life, the life of someone they know personally, or the life of a famous person. By the nature of this speech organizational pattern, these speeches tend to be informative or entertaining; they are usually not persuasive. Let’s look at an example.

In this example, we see how Brian Warner, through three major periods of his life, ultimately became the musician known as Marilyn Manson.

The causal speech pattern Speech format that is built upon two main points: cause and effect. is used to explain cause-and-effect relationships. When you use a causal speech pattern, your speech will have two basic main points: cause and effect. In the first main point, typically you will talk about the causes of a phenomenon, and in the second main point you will then show how the causes lead to either a specific effect or a small set of effects. Let’s look at an example.

However, a causal organizational pattern can also begin with an effect and then explore one or more causes. In the following example, the effect is the number of arrests for domestic violence.

Problem-Cause-Solution

Another format for organizing distinct main points in a clear manner is the problem-cause-solution speech pattern Speech format in which a speaker discusses what a problem is, what the speaker believes is causing the problem, and then what the solution should be to correct the problem. . In this format you describe a problem, identify what you believe is causing the problem, and then recommend a solution to correct the problem.

Psychological

A further way to organize your main ideas within a speech is through a psychological speech pattern Speech format built on basic logic in which “a” leads to “b” and “b” leads to “c.” in which “a” leads to “b” and “b” leads to “c.” This speech format is designed to follow a logical argument, so this format lends itself to persuasive speeches very easily. Let’s look at an example.

Selecting an Organizational Pattern

Key Takeaway

Speakers can use a variety of different organizational patterns, including categorical/topical, comparison/contrast, spatial, chronological, biographical, causal, problem-cause-solution, and psychological. Ultimately, speakers must really think about which organizational pattern best suits a specific speech topic.
Imagine that you are giving an informative speech about your favorite book. Which organizational pattern do you think would be most useful? Why? Would your answer be different if your speech goal were persuasive? Why or why not?
Working on your own or with a partner, develop three main points for a speech designed to persuade college students to attend your university. Work through the preceding organizational patterns and see which ones would be possible choices for your speech. Which organizational pattern seems to be the best choice? Why?
Use one of the common organizational patterns to create three main points for your next speech.

U.S. Locations
UMGC Europe
Learn Online
Find Answers
855-655-8682
Current Students

Online Guide to Writing and Research

Thinking strategies and writing patterns, explore more of umgc.

Online Guide to Writing

Patterns for Presenting Information

Problem-Cause-Solution Pattern

According to conventional wisdom, you can summarize every story ever told in the following way: someone falls into a hole and must climb out. In other words, every story is about solving a problem. There are probably many exceptions to this observation; however, connecting the need to solve a real-life problem to your subject can draw your readers’ attention. The problem-cause-solution pattern can help you do this.

the word of REVISE on building blocks concept.

In a sense, this pattern is a variety of the specific-to-general pattern, as it often begins with specific details and moves to a somewhat generalized solution. However, rather than evoking a sense of mystery and suspense, the problem-cause-solution pattern focuses on concrete difficulties; and though a solution may appeal to abstract principles, the solution should have a practical application, enough to solve the real-life problem.

When to Use this Pattern

You may find the problem-cause-solution pattern useful in writing case studies, critiques, introductions, reports of scientific investigations, literary reviews, political and social discourse, white papers, proposals, many kinds of reports, and essay examinations.

How to Create this Pattern

The name of the problem-cause-solution pattern also describes the sequence in which to present your information.

Begin by describing the problem.

Proceed through diagnosing and analyzing the problem.

Then propose a solution.

The forms of analysis used to diagnose the problem may vary. You might, for example, use comparative analysis to evaluate for flaws in a process that may have led to the problem. You might use a combination of synthesis and cause and effect analysis to locate systemic conditions which caused the problem. However, in each instance—whether analyzing an entire process or analyzing a specific cause—the goal is to locate a cause or causes.

Example of this Pattern

There are two main kinds of ice that shape sea levels. The first is sea ice, which comes from ocean water that freezes solid. It makes up most of the ice at the North Pole. As it forms, it changes the saltiness of seawater and helps shape powerful ocean currents.

Melting sea ice doesn’t change the overall amount of water in the ocean, just as melting ice cubes don’t change the water level in a glass of water. But sea ice tends to reflect sunlight, while the darker ocean tends to soak up its heat. That speeds up warming and drives more ice melt in a worrying feedback loop. The warmer temperatures also contribute to the thermal expansion of water, which in turn can raise sea levels.

The second kind of ice is land ice, which builds up in sheets over thousands of years from compacted snow. In Antarctica, the ice sheet is 1.5 miles thick (2.4 km) on average, reaching up to 3 miles (5 km) in some areas. Greenland’s ice sheet averages a mile in thickness. When land ice starts to jut out over the ocean, it creates a floating ice shelf (Irfan, 2022, paras. 9-11).

Example Explained

Notice how the passage above begins with an implied problem: ice causing changes to sea levels. The passage proceeds to explain the causes of changing sea levels. These are the first two parts of our pattern. A few paragraphs later, the author shifts to discussing the beginnings of a solution.

Key Takeaways

The problem-cause-solution approach will first describe the problem, then analyze the cause or responses to the problem, and then will lead to a solution.
We practice this approach daily in our interactions with others, whether at work or home.

Mailing Address: 3501 University Blvd. East, Adelphi, MD 20783 This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License . © 2022 UMGC. All links to external sites were verified at the time of publication. UMGC is not responsible for the validity or integrity of information located at external sites.

Table of Contents: Online Guide to Writing

Chapter 1: College Writing

How Does College Writing Differ from Workplace Writing?

What Is College Writing?

Why So Much Emphasis on Writing?

Chapter 2: The Writing Process

Doing Exploratory Research

Getting from Notes to Your Draft

Introduction

Prewriting - Techniques to Get Started - Mining Your Intuition

Prewriting: Targeting Your Audience

Prewriting: Techniques to Get Started

Prewriting: Understanding Your Assignment

Rewriting: Being Your Own Critic

Rewriting: Creating a Revision Strategy

Rewriting: Getting Feedback

Rewriting: The Final Draft

Techniques to Get Started - Outlining

Techniques to Get Started - Using Systematic Techniques

Thesis Statement and Controlling Idea

Writing: Getting from Notes to Your Draft - Freewriting

Writing: Getting from Notes to Your Draft - Summarizing Your Ideas

Writing: Outlining What You Will Write

Chapter 3: Thinking Strategies

A Word About Style, Voice, and Tone

A Word About Style, Voice, and Tone: Style Through Vocabulary and Diction

Critical Strategies and Writing

Critical Strategies and Writing: Analysis

Critical Strategies and Writing: Evaluation

Critical Strategies and Writing: Persuasion

Critical Strategies and Writing: Synthesis

Developing a Paper Using Strategies

Kinds of Assignments You Will Write

Patterns for Presenting Information: Critiques

Patterns for Presenting Information: Discussing Raw Data

Patterns for Presenting Information: General-to-Specific Pattern

Patterns for Presenting Information: Problem-Cause-Solution Pattern

Patterns for Presenting Information: Specific-to-General Pattern

Patterns for Presenting Information: Summaries and Abstracts

Supporting with Research and Examples

Writing Essay Examinations

Writing Essay Examinations: Make Your Answer Relevant and Complete

Writing Essay Examinations: Organize Thinking Before Writing

Writing Essay Examinations: Read and Understand the Question

Chapter 4: The Research Process

Planning and Writing a Research Paper

Planning and Writing a Research Paper: Ask a Research Question

Planning and Writing a Research Paper: Cite Sources

Planning and Writing a Research Paper: Collect Evidence

Planning and Writing a Research Paper: Decide Your Point of View, or Role, for Your Research

Planning and Writing a Research Paper: Draw Conclusions

Planning and Writing a Research Paper: Find a Topic and Get an Overview

Planning and Writing a Research Paper: Manage Your Resources

Planning and Writing a Research Paper: Outline

Planning and Writing a Research Paper: Survey the Literature

Planning and Writing a Research Paper: Work Your Sources into Your Research Writing

Research Resources: Where Are Research Resources Found? - Human Resources

Research Resources: What Are Research Resources?

Research Resources: Where Are Research Resources Found?

Research Resources: Where Are Research Resources Found? - Electronic Resources

Research Resources: Where Are Research Resources Found? - Print Resources

Structuring the Research Paper: Formal Research Structure

Structuring the Research Paper: Informal Research Structure

The Nature of Research

The Research Assignment: How Should Research Sources Be Evaluated?

The Research Assignment: When Is Research Needed?

The Research Assignment: Why Perform Research?

Chapter 5: Academic Integrity

Academic Integrity

Giving Credit to Sources

Giving Credit to Sources: Copyright Laws

Giving Credit to Sources: Documentation

Giving Credit to Sources: Style Guides

Integrating Sources

Practicing Academic Integrity

Practicing Academic Integrity: Keeping Accurate Records

Practicing Academic Integrity: Managing Source Material

Practicing Academic Integrity: Managing Source Material - Paraphrasing Your Source

Practicing Academic Integrity: Managing Source Material - Quoting Your Source

Practicing Academic Integrity: Managing Source Material - Summarizing Your Sources

Types of Documentation

Types of Documentation: Bibliographies and Source Lists

Types of Documentation: Citing World Wide Web Sources

Types of Documentation: In-Text or Parenthetical Citations

Types of Documentation: In-Text or Parenthetical Citations - APA Style

Types of Documentation: In-Text or Parenthetical Citations - CSE/CBE Style

Types of Documentation: In-Text or Parenthetical Citations - Chicago Style

Types of Documentation: In-Text or Parenthetical Citations - MLA Style

Types of Documentation: Note Citations

Chapter 6: Using Library Resources

Finding Library Resources

Chapter 7: Assessing Your Writing

How Is Writing Graded?

How Is Writing Graded?: A General Assessment Tool

The Draft Stage

The Draft Stage: The First Draft

The Draft Stage: The Revision Process and the Final Draft

The Draft Stage: Using Feedback

The Research Stage

Using Assessment to Improve Your Writing

Chapter 8: Other Frequently Assigned Papers

Reviews and Reaction Papers: Article and Book Reviews

Reviews and Reaction Papers: Reaction Papers

Writing Arguments

Writing Arguments: Adapting the Argument Structure

Writing Arguments: Purposes of Argument

Writing Arguments: References to Consult for Writing Arguments

Writing Arguments: Steps to Writing an Argument - Anticipate Active Opposition

Writing Arguments: Steps to Writing an Argument - Determine Your Organization

Writing Arguments: Steps to Writing an Argument - Develop Your Argument

Writing Arguments: Steps to Writing an Argument - Introduce Your Argument

Writing Arguments: Steps to Writing an Argument - State Your Thesis or Proposition

Writing Arguments: Steps to Writing an Argument - Write Your Conclusion

Writing Arguments: Types of Argument

Appendix A: Books to Help Improve Your Writing

Dictionaries

General Style Manuals

Researching on the Internet

Special Style Manuals

Writing Handbooks

Appendix B: Collaborative Writing and Peer Reviewing

Collaborative Writing: Assignments to Accompany the Group Project

Collaborative Writing: Informal Progress Report

Collaborative Writing: Issues to Resolve

Collaborative Writing: Methodology

Collaborative Writing: Peer Evaluation

Collaborative Writing: Tasks of Collaborative Writing Group Members

Collaborative Writing: Writing Plan

General Introduction

Peer Reviewing

Appendix C: Developing an Improvement Plan

Working with Your Instructor’s Comments and Grades

Appendix D: Writing Plan and Project Schedule

Devising a Writing Project Plan and Schedule

Reviewing Your Plan with Others

By using our website you agree to our use of cookies. Learn more about how we use cookies by reading our Privacy Policy .

48 Monroe’s Motivated Sequence, Problem-Solution, Comparative Advantages

Learning objectives.

Understand three common organizational patterns for persuasive speeches.
Explain the steps utilized in Monroe’s motivated sequence.
Explain the parts of a problem-cause-solution speech.
Explain the process utilized in a comparative advantage persuasive speech.

Organizing Persuasive Speeches

Previously in this text, we discussed general guidelines for organizing speeches. In this section, we are going to look at three organizational patterns ideally suited for persuasive speeches: Monroe’s motivated sequence, problem-cause-solution, and comparative advantages.

Monroe’s Motivated Sequence

While Monroe’s motivated sequence is commonly discussed in most public speaking textbooks, we do want to provide one minor caution. Thus far, almost no research has been conducted that has demonstrated that Monroe’s motivated sequence is any more persuasive than other structural patterns. In the only study conducted experimentally examining Monroe’s motivated sequence, the researchers did not find the method more persuasive but did note that audience members found the pattern more organized than other methods (Micciche, Pryor, & Butler, 2000). We wanted to add this sidenote because we don’t want you to think that Monroe’s motivated sequence is a kind of magic persuasive bullet; the research simply doesn’t support this notion. At the same time, research does support that organized messages are perceived as more persuasive as a whole, so using Monroe’s motivated sequence to think through one’s persuasive argument could still be very beneficial.

Below are the basic steps of Monroe’s motivated sequence and the subsequent reaction a speaker desires from his or her audience.

The first step in Monroe’s motivated sequence is the attention step , in which a speaker attempts to get the audience’s attention. To gain an audience’s attention, we recommend that you think through three specific parts of the attention step. First, you need to have a strong attention-getting device. As previously discussed, a strong attention getter at the beginning of your speech is very important. Second, you need to make sure you introduce your topic clearly. If your audience doesn’t know what your topic is quickly, they are more likely to stop listening. Lastly, you need to explain to your audience why they should care about your topic. If this sounds familiar, it should! The attention step uses the same elements as an introduction for any speech: The attention getter, relevance, credibility, thesis statement, and preview.

In the need step of Monroe’s motivated sequence, the speaker establishes that there is a specific need or problem. This will be your first main point. In Monroe’s conceptualization of need, he talks about four specific parts of the need: statement, illustration, ramification, and pointing. First, a speaker needs to give a clear and concise statement of the problem. This part of a speech should be crystal clear for an audience. Second, the speaker needs to provide one or more examples to illustrate the need. The illustration is an attempt to make the problem concrete for the audience. Next, a speaker needs to provide some kind of evidence (e.g., statistics, examples, testimony) that shows the ramifications or consequences of the problem. Lastly, a speaker needs to point to the audience and show exactly how the problem relates to them personally.

Satisfaction

In the third step of Monroe’s motivated sequence, the satisfaction step , the speaker sets out to satisfy the need or solve the problem. This will be your second main point. Within this step, Monroe (1935) proposed a five-step plan for satisfying a need:

Explanation
Theoretical demonstration
Reference to practical experience
Meeting objections

First, you need to clearly state the attitude, value, belief, or action you want your audience to accept. The purpose of this statement is to clearly tell your audience what your ultimate goal is.

Lastly, Monroe recommends that a speaker responds to possible objections. As a persuasive speaker, one of your jobs is to think through your speech and see what counterarguments could be made against your speech and then rebut those arguments within your speech. When you offer rebuttals for arguments against your speech, it shows your audience that you’ve done your homework and educated yourself about multiple sides of the issue.

Visualization

The next step of Monroe’s motivated sequence is the visualization step , in which you ask the audience to visualize a future where the need has been met or the problem solved. This will be your third main point. In essence, the visualization stage is where a speaker can show the audience why accepting a specific attitude, value, belief, or behavior can positively affect the future. When helping people to picture the future, the more concrete your visualization is, the easier it will be for your audience to see the possible future and be persuaded by it. You also need to make sure that you clearly show how accepting your solution will directly benefit your audience.

According to Monroe, visualization can be conducted in one of three ways: positive, negative, or contrast (Monroe, 1935). The positive method of visualization is where a speaker shows how adopting a proposal leads to a better future (e.g., recycle, and we’ll have a cleaner and safer planet). Conversely, the negative method of visualization is where a speaker shows how not adopting the proposal will lead to a worse future (e.g., don’t recycle, and our world will become polluted and uninhabitable). Monroe also acknowledged that visualization can include a combination of both positive and negative visualization. In essence, you show your audience both possible outcomes and have them decide which one they would rather have.

The final step in Monroe’s motivated sequence is the action step , in which a speaker asks an audience to approve the speaker’s proposal. For understanding purposes, we break the action into two distinct parts: audience action and approval. Audience action refers to direct physical behaviors a speaker wants from an audience (e.g., flossing their teeth twice a day, signing a petition, wearing seat belts). Approval, on the other hand, involves an audience’s consent or agreement with a speaker’s proposed attitude, value, or belief.

This step will be your conclusion. Again, it will have the same elements as a conclusion you would use for any speech.

Application

Now that we’ve walked through Monroe’s motivated sequence, let’s look at how you could use Monroe’s motivated sequence to outline a persuasive speech:

Specific Purpose: To persuade my classroom peers that the United States should have stronger laws governing the use of for-profit medical experiments.

Main Points:

Attention: Want to make nine thousand dollars for just three weeks of work lying around and not doing much? Then be a human guinea pig. Admittedly, you’ll have to have a tube down your throat most of those three weeks, but you’ll earn three thousand dollars a week.
Need: Every day many uneducated and lower socioeconomic-status citizens are preyed on by medical and pharmaceutical companies for use in for-profit medical and drug experiments. Do you want one of your family members to fall prey to this evil scheme?
Satisfaction: The United States should have stronger laws governing the use of for-profit medical experiments to ensure that uneducated and lower-socioeconomic-status citizens are protected.
Visualization: If we enact tougher experiment oversight, we can ensure that medical and pharmaceutical research is conducted in a way that adheres to basic values of American decency. If we do not enact tougher experiment oversight, we could find ourselves in a world where the lines between research subject, guinea pig, and patient become increasingly blurred.
Action: In order to prevent the atrocities associated with for-profit medical and pharmaceutical experiments, please sign this petition asking the US Department of Health and Human Services to pass stricter regulations on this preying industry that is out of control.

This example shows how you can take a basic speech topic and use Monroe’s motivated sequence to clearly and easily outline your speech efficiently and effectively.

Below is a checklist that contains a simple checklist to help you make sure you hit all the important components of Monroe’s motivated sequence.

The following video further details Monroe’s Motivated Sequence outlining each component and providing examples to provide an in-depth understanding of the organizational pattern.

For Future Reference | How to organize this in an outline |

Introduction: Attention Step

Main Point #1: Need Step

Main Point #2: Satisfaction Step

Main Point #3: Visualization Step

Conclusoin: Action Step

Problem-Cause-Solution

Specific Purpose: To persuade my classroom peers that our campus should adopt a zero-tolerance policy for hate speech.

Demonstrate that there is distrust among different groups on campus that has led to unnecessary confrontations and violence.
Show that the confrontations and violence are a result of hate speech that occurred prior to the events.
Explain how instituting a campus-wide zero-tolerance policy against hate speech could stop the unnecessary confrontations and violence.

Comparative Advantages

Specific Purpose: To persuade my audience that the Nook is more advantageous than the Kindle.

The Nook allows owners to trade and loan books to other owners or people who have downloaded the Nook software, while the Kindle does not.
The Nook has a color-touch screen, while the Kindle’s screen is black and grey and noninteractive.
The Nook’s memory can be expanded through microSD, while the Kindle’s memory cannot be upgraded.

Key Takeaways

There are three common patterns that persuaders can utilize to help organize their speeches effectively: Monroe’s motivated sequence, problem-cause-solution, and comparative advantage. Each of these patterns can effectively help a speaker think through his or her thoughts and organize them in a manner that will be more likely to persuade an audience.
Alan H. Monroe’s (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action. In the first stage, a speaker gets an audience’s attention. In the second stage, the speaker shows an audience that a need exists. In the third stage, the speaker shows how his or her persuasive proposal could satisfy the need. The fourth stage shows how the future could be if the persuasive proposal is or is not adopted. Lastly, the speaker urges the audience to take some kind of action to help enact the speaker’s persuasive proposal.
The problem-cause-solution proposal is a three-pronged speech pattern. The speaker starts by explaining the problem the speaker sees. The speaker then explains what he or she sees as the underlying causes of the problem. Lastly, the speaker proposes a solution to the problem that corrects the underlying causes.
The comparative advantages speech format is utilized when a speaker is comparing two or more things or ideas and shows why one of the things or ideas has more advantages than the other(s).

German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2010). Principles of public speaking (17th ed.). Boston, MA: Allyn & Bacon, p. 236.

Micciche, T., Pryor, B., & Butler, J. (2000). A test of Monroe’s motivated sequence for its effects on ratings of message organization and attitude change. Psychological Reports, 86 , 1135–1138.

Monroe, A. H. (1935). Principles and types of speech . Chicago, IL: Scott Foresman.

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

IMAGES

Problem-Solution Speech Outline By: Phillip Baucom General
Problem-Solution Essay Outline
71+ Free Social Problem-Solving Scenarios
problem solution essay template ielts
How to Write a Problem Solution Essay
Sample Problem Cause Solution outline template

VIDEO

Problem and Solution Speech
SPEECH FORMAT TYPE -1 ( 11th ,12th and 10 th CLASS)
Speech Format SSLC English
Problem/Solution Speech
Problem/Solution Speech
Problem & Solution Speech

COMMENTS

Problem-Solution Speech [Topics, Outline, Examples]
Thesis Statement: The thesis typically lays out the problem and solution in the form of a question and answer. See examples below. Solution: Explain the solution clearly and in detail, your problem-solving strategy, and reasons why your solution will work.In this section, be sure to answer common objections, such as "there is a better solution," "your solution is too costly," and ...
80+ Problem Solution Speech Topics
80+ Problem Solution Speech Topics. A problem/solution speech takes the approach of highlighting an issue with the intent to provide solutions. It is a two-phase approach where first the speaker lays out the problem and explains the importance. Secondly, a variety of solutions are provided to tackle the said issue.
Problem Solution Speech Topics, Outline & Examples
Here are some tips to keep in mind as you prepare your problem-solution speech: Be passionate: This is not the time for a dry, academic approach. You need to be enthusiastic about the issue at hand and really sell your audience on why they should care. Be clear: Make sure that your audience understands the problem and potential solutions.
PDF PROBLEM-SOLUTION SPEECH TEMPLATE Title
Updated 02/22/2022. PROBLEM-SOLUTION SPEECH TEMPLATE Title: Topic: General Purpose: "To Inform", "To Persuade", "To Entertain", etc … as assigned Specific Purpose: A single statement that combines your general purpose, your audience, and your intended outcome (the outcome or behavior you want your audience to experience or adopt ...
17.3 Organizing Persuasive Speeches
Problem-Cause-Solution. Another format for organizing a persuasive speech is the problem-cause-solution format. In this specific format, you discuss what a problem is, what you believe is causing the problem, and then what the solution should be to correct the problem.
16.3: Organizing Persuasive Speeches
Problem-Cause-Solution. One format for organizing a persuasive speech is the Problem-Cause-Solution format. In this organizational pattern, you would provide evidence to show that a problem exists, explain what is causing the problem to persist, and then propose a solution with additional evidence or reasoning to justify the course of action.
Problem Solution Speech Topics Ideas: Guide to Successful Writing
Problem Solution Speech on the Topic of Policy Advocacy. The question of policy persuasive speech topics remains extremely acute for students because frequently they do not know where to start after they have read numerous essay samples. Particularly, students may be confused about the way of organizing information for a speech. ...
10.2 Using Common Organizing Patterns
The problem-cause-solution format for speeches generally lends itself to persuasive topics because the speaker is asking an audience to believe in and adopt a specific solution. Psychological A further way to organize your main ideas within a speech is through a psychological speech pattern in which "a" leads to "b" and "b" leads to ...
70 Custom Problem Solution Speech Topics On Each Subject
Our experts have been working with problem solution topics for more than five years. That is why we asked them to compose a list of good topics examples. We divided them into seven most frequently used categories so that you will find the necessary one. 1. Economics and finances.
Sample Problem-Solution Persuasive Outline
A. Cardiovascular disease, the nation's leading cause of death, is caused by inactivity. 1. Clogged arteries and veins are a result of inactivity. (example) 2. Excess fat also caused by inactivity leads to a higher incidence of heart disease. (Statistically, then, you will die at an earlier age if you do not exercise.)
Chapter 10: Persuasive Speaking
Let's look at how you might organize a problem-solution speech centered on this topic. In the body of this speech, there would be two main points; a problem and a solution. This pattern is used for speeches on questions of policy. ... Appealing to a rather small sample or unrepresentative number of cases to prove a larger issue.
12.3: Organizing Persuasive Speeches
Problem-Cause-Solution. Another format for organizing a persuasive speech is the problem-cause-solution format. In this specific format, you discuss what a problem is, what you believe is causing the problem, and then what the solution should be to correct the problem.
Organizing Persuasive Speeches
The problem-cause-solution proposal is a three-pronged speech pattern. The speaker starts by explaining the problem the speaker sees. The speaker then explains what he or she sees as the underlying causes of the problem. Lastly, the speaker proposes a solution to the problem that corrects the underlying causes.
Problem Solution Speech Topics
The requirement to fix the problem defines the problem-solution speech as a persuasive presentation. You may consider any of the persuasive speech topics that you have a proposal or a plan as a question for a problem-solution speech. Selecting Problems. Deciding on what problem or issue you want to discuss may depend on the type of audience you ...
Organizational Styles
The problem-solution speech is especially appropriate when the speaker desires to promote a particular solution as this offers audience members a way to become involved. Whether you are able to offer a specific solution or not, key to the problem-solution speech is a clear description of both the problem and the solution with clear links drawn ...
Teaching Problem and Solution in Speech
When determining the solution or solutions to the problem in the text, students can work on the following speech skills: Articulation by answering these questions and talking through the solutions orally. Receptive language skills like answering questions by writing down, highlighting, or circling the solutions to the problem.
Using Common Organizing Patterns
Problem-Cause-Solution. Another format for organizing distinct main points in a clear manner is the problem-cause-solution speech pattern Speech format in which a speaker discusses what a problem is, what the speaker believes is causing the problem, and then what the solution should be to correct the problem.. In this format you describe a ...
10.2: Using Common Organizing Patterns
Problem-Cause-Solution. Another format for organizing distinct main points in a clear manner is the problem-cause-solution speech pattern. In this format you describe a problem, identify what you believe is causing the problem, and then recommend a solution to correct the problem.
Problem-Solution Outline
1. Describe how your solution can be implemented. 2. Explain what actions must be taken now (and later) to solve the problem. 3. Describe the cost, time, and effort needed for the solution. a. Supporting material b. Supporting material CMST 1110: Persuasive Outline B. Explain why your plan will work.
Patterns for Presenting Information: Problem-Cause-Solution Pattern
The problem-cause-solution approach will first describe the problem, then analyze the cause or responses to the problem, and then will lead to a solution. We practice this approach daily in our interactions with others, whether at work or home. Mailing Address: 3501 University Blvd. East, Adelphi, MD 20783. This work is licensed under a ...
Monroe's Motivated Sequence, Problem-Solution, Comparative Advantages
Alan H. Monroe's (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action. In the first stage, a speaker gets an audience's attention.
Problem-Cause-Solution Outline
1 PROBLEM/CAUSE/SOLUTION OUTLINE Name: Session: CMST 1110-(Section #) Title of your Speech: Organizational Pattern: Problem/Cause/Solution General Purpose: (To persuade) Specific Purpose: To persuade my audience to (title of your speech) in (# of main points).
11.1: Organizing Policy Speeches
Problem-Cause-Solution. One format for organizing a persuasive speech is the Problem-Cause-Solution format. In this organizational pattern, you would provide evidence to show that a problem exists, explain what is causing the problem to persist, and then propose a solution with additional evidence or reasoning to justify the course of action.

Problem-Solution Speech [Topics, Outline, Examples]

Problem-Solution Outline

Problem-Solution Topics for Essays and Papers

1 thought on “Problem-Solution Speech [Topics, Outline, Examples]”

Leave a Comment

Reach out to us for sponsorship opportunities

80+ Problem Solution Speech Topics

Problem Solution Method

Introduction:

Thesis Statement:

Cause/Effect:

Solution:

Call to Action:

Problem/Solution Presentation Techniques

Problem-Solution Speech Topics

Problem Solution Speech Topics, Outline & Examples

Problem-Solution Speech Outline

Introduction

Thesis/Statement of the problem

Cause/Effect

Potential solutions

Call to action

Problem-Solution Presentation Techniques

Problem-Solution Speech Topics

Relationships

Social Issues

Leave a Comment Cancel reply

Problem Solution Speech Topics Ideas

How to Choose a Problem and Make the Essay Interesting

How to Find Solutions

How to Provide Proper Support for Your Argument

The Best Problem Solution Speech Topics for College Students

A List of Problem Cause Solution Persuasive Speech Topics for College Students

Problem Solution Speech on the Topic of Policy Advocacy

I. Introduction

II. Body: The Problem Identification and Solution Proposal

III. Conclusion

Problem Solution Topics for Your Perfect Speech

How to Choose a Proper Problem Solution Speech Topic

List of Speech Topics for Problem-Solution Presentation

Working on the Solution

How to Provide an Outline for a Problem Solution Speech

10.2 Using Common Organizing Patterns

Categorical/Topical

Comparison/Contrast

Chronological

Biographical

Problem-Cause-Solution

Psychological

Selecting an Organizational Pattern

Key Takeaway

Share This Book

10 Chapter 10: Persuasive Speaking

Introduction

Defining Persuasive Speaking

Types of Persuasive Speeches

Questions of Fact

Questions of Value

Questions of Policy

Persuasive Speech Organizational Patterns

Problem-Solution Pattern

Problem-Cause-Solution Pattern

Monroe’s Motivated Sequence Format

Step One: Attention

Step Two: Need

Step Three: Satisfaction

Step Four: Visualization

Step Five: Action

Claim-to-Proof Pattern

Methods of Persuasion

Reasoning and Fallacies in Your Speech

Fallacies in Reasoning

Reflection Questions

Share This Book

17.3 Organizing Persuasive Speeches

Monroe’s Motivated Sequence

Satisfaction

Visualization

Problem-Cause-Solution

Comparative Advantages