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Melissa Wood Health: How to Win in the Creator Economy

By: Eva Ascarza

In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of 'The MWH Method,' was evaluating the strategic directions of…

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• Publication Date: May 27, 2021
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In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of 'The MWH Method,' was evaluating the strategic directions of her company. What had started as a way to share workouts and wellness tips via Instagram only five years ago, today was a growing business enterprise. The MWH membership was reaching 92,000 paying subscribers who accessed the content in her platform. Wood's base of Instagram followers was also growing, now totaling more than 650,000, along with the number of brands who sought her attention and endorsement to promote their brands via her Instagram account. As the business grew, new opportunities arose. Today Wood was meeting with executives of a large fashion retailer who had proposed a partnership to create, launch, and sell Wood's own collection of apparel-an important step for MWH towards becoming a lifestyle brand. How should Wood approach the negotiations about the deal terms? What would this partnership mean to her members and followers? And how could she ensure this new partnership would help propel the other parts of her business?

May 27, 2021 (Revised: Aug 4, 2021)

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Melissa Wood Health: How to Win in the Creator Economy

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Publication Date: May 27, 2021

Source: Harvard Business School

In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of 'The MWH Method,' was evaluating the strategic directions of her company. What had started as a way to share workouts and wellness tips via Instagram only five years ago, today was a growing business enterprise. The MWH membership was reaching 92,000 paying subscribers who accessed the content in her platform. Wood's base of Instagram followers was also growing, now totaling more than 650,000, along with the number of brands who sought her attention and endorsement to promote their brands via her Instagram account. As the business grew, new opportunities arose. Today Wood was meeting with executives of a large fashion retailer who had proposed a partnership to create, launch, and sell Wood's own collection of apparel-an important step for MWH towards becoming a lifestyle brand. How should Wood approach the negotiations about the deal terms? What would this partnership mean to her members and followers? And how could she ensure this new partnership would help propel the other parts of her business?

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• Melissa Wood-Tepperberg

Melissa Wood-Tepperberg’s Wellness Platform Is All About Making the Mind, Body and Soul Stronger

The fitness guru discovered a more mindful way of life that’s accessible and attainable for all.

Over the last seven years, Melissa Wood-Tepperberg has created a wellness platform, Melissa Wood Health , that’s inspiring her legion of fans with daily workouts, meditations, and now, podcast episodes that all center around building a better you — not just a better body. She has a million Instagram followers, a list of celebrity subscribers that includes Keke Palmer, Delilah Belle, Shanina Shaik, and Sara Foster, among others, and her success was even the subject of a case study by Harvard Business School, but before she built her business into what it is today, she was at a very different point in her life.

“I was modeling and acting in New York and thought without a doubt that was the career I wanted,” Wood-Tepperberg tells GRAZIA Gazette: Hamptons . “I remember my feelings changed when I spent a weekend completely by myself doing all the things that made me really happy. By the end of that weekend, I made a list of everything I had done and when I read through it, I realized that there was nothing more important to me than feeling good in my body and taking care of myself.”

She calls the epiphany a “massive turning point” that led her to sign up for a nutrition program instead of acting classes. “This decision changed the entire trajectory of my life,” she says.

Wood-Tepperberg is now a certified health and wellness coach, meditator, and yoga and Pilates teacher, but she didn’t always have the most balanced health and fitness regimen. “In the past, I had a horrible relationship with myself. I would torture myself in the gym and was extremely restrictive with food. At the time, I thought this approach was the only way for me to achieve results, but in reality, it was just making me incredibly unhappy,” she shares. “Once I became pregnant with my son, I knew I needed to find another way. I didn’t want to bring a child into the world surrounded by that type of energy.”

She says she strived to “create a new path” for herself by meditating every day and moving her body in ways that felt good mentally — not just physically.

“I started to see myself differently and love myself in a way I never had before,” Wood- Tepperberg says. “The more I began to love and accept who I was, the more joy I felt in all aspects of my life.”

Slowly, she began to open up on Instagram about combining yoga and Pilates as well as approaching movement in a more mindful way. “I quickly realized that this practice was more than just about building the body we desire, it was also about building a better and stronger relationship with ourselves,” she says. “I knew at that moment that I had to share this more broadly with others and that was when MWH was born.”

Wood-Tepperberg went from filming herself working out in her living room, DIY-style, to building a membership platform where over 300 workouts are available for $9.99 a month, with new ones published weekly. Each practice, she says, is centered around building a “stronger relationship with yourself.”

“To me, this is the foundation of moving your body in a mindful way,” Wood-Tepperberg explains. “You can work out for hours a day, but if you’re not carving out a space to strength the muscles in your mind, you’re missing the most impactful component of true lasting transformation.”

Almost every workout at MWH starts with a grounding moment. “We are all doing a million things every day, going a mile a minute and it’s important to give ourselves time to quiet the noise,” she says. “I’ve always felt that when you step on to the mat and take a deep breath it brings you back to yourself so you can focus your attention on the here and now.”

The wellness guru adds that this practice is “key” because when “you become more present, you engage your mind and body — it’s this connection that leads to significant results.” She believes in it so strongly that she dedicated an entire section to meditations “so you can strengthen the muscles of your mind just as much as you strengthen the muscles in your body.”

View this post on Instagram A post shared by Melissa Wood – Tepperberg (@melissawoodhealth)

Wood-Tepperberg’s vocal cords are also getting a workout: Earlier this year she launched a podcast, Move with Heart , to engage with fans in another way. “The feedback from our MWH members and community is something I am forever fueled by. They asked me to start a podcast and I too felt this real need to dive deeper into certain topics I was touching on through our platform and on Instagram,” Wood-Tepperberg says. “The podcast has been such an incredible space for me to explore sharing my voice in a much more raw and unfiltered way and I’m so grateful for that.”

Though she has a lot to juggle running her expanding business, she’s learned to depend more on those she trusts to help accomplish her vision. “I’ve discovered that by giving my team the space to take ownership of things that I used to do when it was just me, I have a lot more bandwidth to lean into my creativity and focus on producing new and incredible things for our community,” she says.

Life can get incredibly hectic for Wood-Tepperberg, but she always prioritizes making space for herself daily to find balance. “Even if it’s just 5-10 minutes to strengthen my mind and body so I’m able to manage what’s in front of me with more ease,” she notes.

While Wood-Tepperberg is “bursting at the seams” to share what’s in store for MHW in the fall, she says the driving force that keeps her motivated is the same thing that made her start it all in 2015. “When everything’s said and done, the most important thing to me is coming back to my ‘why.’ The reason why I created MWH in the first place was to help people fully tap into their potential of living a life that feels really good and joyful for them.”

And for anyone who isn’t quite sure what it is that lights them up? Wood-Tepperberg has sage advice: “Take a little time to unplug so you can look within yourself and really tap into what brings you joy.”

After all, if it worked for her, it can work for you, too.

topics: Melissa Wood-Tepperberg , Health , Fitness , Grazia Gazette: Hamptons , featured

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More episodes, view all episodes, 63. ep 63: q&a with dylan on why consistency is key and to check in with who’s in your corner, 62. ep 62: living a life of vitality with the king of sprouts, doug evans, author of the sprout book, 61. ep 61: more than just a game with molly bloom, entrepreneur and author of molly’s game, 60. ep 60: designing confidence and facing life’s greatest hardships with ronny kobo, fashion designer, 59. ep 59: motivation, management, and doing the hard work with emily sklar, head of marketing at mwh, 58. ep 58: lessons from the cold plunge.

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Melissa Wood Bartholomew

• BA, Howard University
• JD, Howard University
• MDiv, Harvard Divinity School
• MSW and PhD, Boston College

Melissa Wood Bartholomew (she/her), MDiv ’15, is the Associate Dean of Diversity, Inclusion, and Belonging and Lecturer on Diversity, Inclusion, and Belonging at Harvard Divinity School. She is a Christ-centered minister and a racial justice and healing practitioner committed to a multifaith, multidisciplinary, Afrocentric approach to healing justice rooted in the African philosophy of Ubuntu, restorative justice, and love.

Melissa’s passion for racial and social justice was cultivated at Howard University where she received her undergraduate and law degrees. She is an attorney with nearly a decade’s experience in public interest law. Through her experiences in Seattle practicing law as an Assistant Attorney General, as a legal aid attorney with the Northwest Justice Project, and working as a mediator in King County Superior Court, it became clear to Melissa that the law could not facilitate the heart changes required to eradicate racism and oppression from individuals and systems. Her call to ministry led her to pursue her MDiv at HDS. Melissa is earnestly committed to eradicating racism and oppression and advancing healing and societal transformation through spiritually-engaged, heart-centered multifaith and multidisciplinary strategies rooted in love. She is a restorative justice practitioner and has studied restorative justice in Rwanda, transformational leadership in Ghana, and has published various articles exploring racial justice and healing. Melissa received her MSW from Boston College where she received her PhD in social work. Her research interests include the impact of racism, incarceration, and other systems of oppression on the mental health of Black people and the role of religion and spirituality in their resistance. She serves as part-time faculty at Boston College where she teaches restorative justice at the School of Law and has taught diversity in the School of Social Work.

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In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of 'The MWH Method,' was evaluating the strategic directions of h...

Melissa Wood Health: How to Win in the Creator Economy case study written by By Eva Ascarza has business operations that directly and indirectly are impacted by Russia Ukraine war. Some of the PESTEL Analysis factors that are impacting the Melissa Wood Health: How to Win in the Creator Economy business environment are – War in Russia and Ukraine, loss of market opportunities in Russia & Ukraine, geopolitical developments such as increasing competition between US and China, big tech shares collapse , diversification of supply chain because of both Covid and Russia Ukraine war , technological changes such as ChatGPT and AI , end of an era of easy liquidity, rising housing debt and increasing mortgage rates, crypto currency frauds and crash , increasing food and fertilizer prices , increasing wages and risks of stagflation , high inflation , and increasing interest rates Check out more Harvard Business Review Case Studies Solutions

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Technology war / chips war [technology factors], high inflation rate across the western world [ economic factor ], high probability of recession in united states [economic factors], slowing growth rate [political & economic factors], lockdowns in china [political & economic factors], business in a hyper political world [political & economic factors], increasing defence budgets [political & economic factors], emerging markets financial collapse [political & economic factors], increasing debt on credit cards in united states [social & economic factors], increase in commodities prices [political & economic factors], bursting of crypto bubble [economic factors], books and references.

Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys", Harvard Business Review , 92 Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86 Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63 Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120 Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review , 109–115

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Ep 3: Ask Melissa Anything #1 Move With Heart

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Melissa sits down with MWH’s Director of Partnerships, Dylan Rudolph, to answer some burning questions that you all have asked recently. Each question came from the MWH community directly and you guys didn’t hold back! Find out everything from “what Melissa would tell her 20 year old self” to the best piece of relationship advice she’s ever been given. She gets into all your questions related to working out: the creative process behind her flows, how to workout for only 20 minutes and get amazing results, and how to do more with less. And of course, MWH’s favorite topic: FOOD. Learn a few more juicy deets about Melissa and let us know what questions you want us to cover in the next Q&A episode!  Sign up for our 7 day free trial at melissawoodhealth.com Melissa Wood-Tepperberg is the Founder of MWH - a wellness platform on a mission to create a more mindful way of life, accessible and attainable for all - and the Creator of the MWH Method. MWH workouts and meditations are designed to do anytime, anywhere - from the comfort of your own home, using what you have available to you. MWH isn’t just about building a body you desire; it’s about building a better, stronger relationship with yourself. Melissa and MWH have been featured on LIVE with Kelly and Ryan, GMA, The Today Show, Forbes, Fortune and more. MWH was also the subject of a 2021 Harvard Business School case study. Go to arrae.com and use code ‘movewithheart’ at checkout for 15% off of one time purchases or 25% off first month on subscription  Go to furtunaskin.com and use code FSMWH for 10% off your order. Hosted on Acast. See acast.com/privacy for more information.

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Melissa Wood Health: How to Win in the Creator Economy

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Melissa Wood Health How To Win In The Creator Economy Case Study Solution Analysis

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Melissa Wood Health How To Win In The Creator Economy Case Study Solution & Analysis. Get Melissa Wood Health How To Win In The Creator Economy Case Study Analysis & Solution. Contact us directly at buycasesolutions(at)gmail(dot)com if you want to order for... More

Melissa Wood Health How To Win In The Creator Economy Case Study Solution & Analysis. Get Melissa Wood Health How To Win In The Creator Economy Case Study Analysis & Solution. Contact us directly at buycasesolutions(at)gmail(dot)com if you want to order for Melissa Wood Health How To Win In The Creator Economy Case Solution, Case Analysis, Case Study Solution. Eva Ascarza Less

Email us for Any Case Solution at: [email protected] Melissa Wood Health How to Win in the Creator Economy Case Study Solution & Analysis Melissa Wood Health How to Win in the Creator Economy Case Study Solution & Analysis. Our tutors are available 24/7 to assist in your academic stuff, Our Professional writers are ready to serve you in services you need. Every Case Study Solution & Analysis is prepared from scratch, top quality, plagiarism free. Authors: Eva Ascarza Get Case Study Solution and Analysis of Melissa Wood Health How to Win in the Creator Economy in a FAIR PRICE!! Steps for Case Study Solution & Analysis: 1. Introduction of Melissa Wood Health How to Win in the Creator Economy Case Solution The Melissa Wood Health How to Win in the Creator Economy case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Melissa Wood Health How to Win in the Creator Economy case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Melissa Wood Health How to Win in the Creator Economy case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution. The case solution first identifies the central issue to the Melissa Wood Health How to Win in the Creator Economy case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the Email us for Any Case Solution at: [email protected] Note: This Article is only for format and is not related to case study. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved. 2. Problem Identification of Melissa Wood Health How to Win in the Creator Economy Case Solution Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by Melissa Wood Health How to Win in the Creator Economy is identified through reading of the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these. 3. Analysis of the Melissa Wood Health How to Win in the Creator Economy HBR Case Study The objective of the case should be focused on. This is doing the Melissa Wood Health How to Win in the Creator Economy Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found. In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study. The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation. Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation. 4. SWOT analysis of Melissa Wood Health How to Win in the Creator Economy An important tool that helps in addressing the central issue of the case and coming up with Melissa Wood Health How to Win in the Creator Economy HBR case solution Email us for Any Case Solution at: [email protected] Note: This Article is only for format and is not related to case study. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] is the SWOT analysis. The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of Melissa Wood Health How to Win in the Creator Economy Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue. Therefore, the SWOT analysis is a helpful tool in coming up with the Melissa Wood Health How to Win in the Creator Economy Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used. 5. Porter Five Forces Analysis for Melissa Wood Health How to Win in the Creator Economy Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Melissa Wood Health How to Win in the Creator Economy operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions. • These are the threats that the industry faces due to new entrants. • It includes the threat of substitute products. • It includes the bargaining power of buyers in the industry. • It includes the bargaining power of suppliers in an industry. • Lastly, the overall rivalry or competition within the industry is analysed This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective. 6. PESTEL Analysis of Melissa Wood Health How to Win in the Creator Economy Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases. • The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, Email us for Any Case Solution at: [email protected] Note: This Article is only for format and is not related to case study. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] technological, environmental and legal (regulatory) factors affecting the industry. • Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question. 7. VRIO Analysis of Melissa Wood Health How to Win in the Creator Economy This is an analysis carried out to know about the internal strengths and capabilities of Melissa Wood Health How to Win in the Creator Economy . Under the VRIO analysis, the following steps are carried out: • The internal resources of Melissa Wood Health How to Win in the Creator Economy are listed down. • Each of these resources are assessed in terms of the value it brings to the organization. • Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors. • Each resource is assessed whether it could be imitated by competition easily or not. • Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not. • The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage. 8. Value Chain Analysis of Melissa Wood Health How to Win in the Creator Economy The Value chain analysis of Melissa Wood Health How to Win in the Creator Economy helps in identifying the activities of an organization, and how these add value in terms of cost reduction and differentiation. This tool is used in the case study analysis as follows: • The firm’s primary and support activities are listed down. • Identifying the importance of these activities in the cost of the product and the differentiation they produce. • Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities. Email us for Any Case Solution at: [email protected] Note: This Article is only for format and is not related to case study. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] Recognizing value creating activities and enhancing the value that they create allow Melissa Wood Health How to Win in the Creator Economy to increase its competitive advantage. 9. BCG Matrix of Melissa Wood Health How to Win in the Creator Economy The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows: • Identify the relative market share of each strategic business unit. • Identify the market growth of each strategic business unit. • Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate. • Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix. The strategies identified from the Melissa Wood Health How to Win in the Creator Economy BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting. 10. Ansoff Matrix of Melissa Wood Health How to Win in the Creator Economy Ansoff Matrix is an important strategic tool to come up with future strategies for Melissa Wood Health How to Win in the Creator Economy in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products. • The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy. • The organization can develop new products for the existing market. This is known as product development strategy. • The organization can enter new markets with its existing products. This is known as market development strategy. • The organization can enter into new markets with new products. This is known as a diversification strategy. Email us for Any Case Solution at: [email protected] Note: This Article is only for format and is not related to case study. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take. 11. Marketing Mix of Melissa Wood Health How to Win in the Creator Economy Melissa Wood Health How to Win in the Creator Economy needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis. • Analyse the company’s products and devise strategies to improve the product offering of the company. • Analyse the company’s price points and devise strategies that could be based on competition, value or cost. • Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements. • Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products. 12. Melissa Wood Health How to Win in the Creator Economy Strategy The strategies devised and included in the Melissa Wood Health How to Win in the Creator Economy case memo should have a strategy. A strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives the organization a competitive advantage over other firms, unlike a red ocean strategy. 13. Competitors analysis of Melissa Wood Health How to Win in the Creator Economy The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of Melissa Wood Health How to Win in the Creator Economy looks at the direct and indirect competitors within the industry that it operates in. Email us for Any Case Solution at: [email protected] Note: This Article is only for format and is not related to case study. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] • This involves a detailed analysis of their actions and how these would affect the future strategies of Melissa Wood Health How to Win in the Creator Economy . • It involves looking at the current market share of the company and its competitors. • It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc. • It also should look at the potential opportunities and threats that these competitors pose on the company. 14. Organisation of the Analysis into Melissa Wood Health How to Win in the Creator Economy Case Study Solution Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the Melissa Wood Health How to Win in the Creator Economy case answers. These are usually in the form of strategies that the organisation can adopt. The following step-by-step procedure can be used to organise the Harvard Business case solution and recommendations: • The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these. • The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the Email us for Any Case Solution at: [email protected] Note: This Article is only for format and is not related to case study. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] Melissa Wood Health How to Win in the Creator Economy Case Study Solution that the business unit should focus on costs. • The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved. The case study analysis and solution, and Melissa Wood Health How to Win in the Creator Economy case answers should be written down in the Melissa Wood Health How to Win in the Creator Economy case memo, clearly identifying which part shows what. The Melissa Wood Health How to Win in the Creator Economy case should be in a professional format, presenting points clearly that are well understood by the reader. 15. Alternate solution to the Melissa Wood Health How to Win in the Creator Economy HBR case study It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for Melissa Wood Health How to Win in the Creator Economy is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations. 16. Implementation of Melissa Wood Health How to Win in the Creator Economy Case Solution The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the objectives. It also lays down the changes needed to be made as well as the assumptions in the process. • A proper implementation framework shows that one has clearly understood the case study and the main issue within it. • It shows that one has been clarified with the HBR fundamentals on the topic. • It shows that the details provided in the case have been properly analysed. • It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented. Email us for Any Case Solution at: [email protected] Note: This Article is only for format and is not related to case study. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] • The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the Melissa Wood Health How to Win in the Creator Economy Harvard case is complete and properly answered. 17. Recommendations and Action Plan for Melissa Wood Health How to Win in the Creator Economy case analysis For Melissa Wood Health How to Win in the Creator Economy, based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows: • Melissa Wood Health How to Win in the Creator Economy should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL. • Melissa Wood Health How to Win in the Creator Economy should enhance the value creating activities within its value chain. • Melissa Wood Health How to Win in the Creator Economy should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis. • To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market. Email us for Any Case Solution at: [email protected] Note: This Article is only for format and is not related to case study. If you want original case solution, please place your order on the Email.

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Melissa Daylon Case Analysis and Case Solution

Posted by Peter Williams on Aug-09-2018

Introduction of Melissa Daylon Case Solution

The Melissa Daylon case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Melissa Daylon case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Melissa Daylon case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution.

The case solution first identifies the central issue to the Melissa Daylon case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved.

Problem Identification of Melissa Daylon Case Solution

Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by Melissa Daylon is identified through reading of the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these.

Analysis of the Melissa Daylon HBR Case Study

The objective of the case should be focused on. This is doing the Melissa Daylon Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found.

• In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study.
• The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation.
• Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation.

SWOT analysis of Melissa Daylon

An important tool that helps in addressing the central issue of the case and coming up with Melissa Daylon HBR case solution is the SWOT analysis.

• The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of Melissa Daylon.
• Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue.

Therefore, the SWOT analysis is a helpful tool in coming up with the Melissa Daylon Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used.

Porter Five Forces Analysis for Melissa Daylon

Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Melissa Daylon operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions.

• These are the threats that the industry faces due to new entrants.
• It includes the threat of substitute products.
• It includes the bargaining power of buyers in the industry.
• It includes the bargaining power of suppliers in an industry.
• Lastly, the overall rivalry or competition within the industry is analysed.

This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective.

PESTEL Analysis of Melissa Daylon

Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases.

• The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry.
• Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question.
• These factors are also responsible for the future growth and challenges within the industry. Hence, they should be taken into consideration when coming up with the Melissa Daylon case solution.

VRIO Analysis of Melissa Daylon

This is an analysis carried out to know about the internal strengths and capabilities of Melissa Daylon. Under the VRIO analysis, the following steps are carried out:

• The internal resources of Melissa Daylon are listed down.
• Each of these resources are assessed in terms of the value it brings to the organization.
• Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors.
• Each resource is assessed whether it could be imitated by competition easily or not.
• Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not.

The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage.

Value Chain Analysis of Melissa Daylon

The Value chain analysis of Melissa Daylon helps in identifying the activities of an organization, and how these add value in terms of cost reduction and differentiation. This tool is used in the case study analysis as follows:

• The firm’s primary and support activities are listed down.
• Identifying the importance of these activities in the cost of the product and the differentiation they produce.
• Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities.

Recognizing value creating activities and enhancing the value that they create allow Melissa Daylon to increase its competitive advantage.

BCG Matrix of Melissa Daylon

The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows:

• Identify the relative market share of each strategic business unit.
• Identify the market growth of each strategic business unit.
• Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate.
• Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix.

The strategies identified from the Melissa Daylon BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting.

Ansoff Matrix of Melissa Daylon

Ansoff Matrix is an important strategic tool to come up with future strategies for Melissa Daylon in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products.

• The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy.
• The organization can develop new products for the existing market. This is known as product development strategy.
• The organization can enter new markets with its existing products. This is known as market development strategy.
• The organization can enter into new markets with new products. This is known as a diversification strategy.

The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take.

Marketing Mix of Melissa Daylon

Melissa Daylon needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis.

• Analyse the company’s products and devise strategies to improve the product offering of the company.
• Analyse the company’s price points and devise strategies that could be based on competition, value or cost.
• Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements.
• Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products.

Melissa Daylon Blue Ocean Strategy

The strategies devised and included in the Melissa Daylon case memo should have a blue ocean strategy. A blue ocean strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives the organization a competitive advantage over other firms, unlike a red ocean strategy.

Competitors analysis of Melissa Daylon

The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of Melissa Daylon looks at the direct and indirect competitors within the industry that it operates in.

• This involves a detailed analysis of their actions and how these would affect the future strategies of Melissa Daylon.
• It involves looking at the current market share of the company and its competitors.
• It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc.
• It also should look at the potential opportunities and threats that these competitors pose on the company.

Organisation of the Analysis into Melissa Daylon Case Study Solution

Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the Melissa Daylon case answers. These are usually in the form of strategies that the organisation can adopt. The following step-by-step procedure can be used to organise the Harvard Business case solution and recommendations:

• The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these.
• The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the Melissa Daylon Case Study Solution that the business unit should focus on costs.
• The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved.

The case study analysis and solution, and Melissa Daylon case answers should be written down in the Melissa Daylon case memo, clearly identifying which part shows what. The Melissa Daylon case should be in a professional format, presenting points clearly that are well understood by the reader.

Alternate solution to the Melissa Daylon HBR case study

It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for Melissa Daylon is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations.

Implementation of Melissa Daylon Case Solution

The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the objectives. It also lays down the changes needed to be made as well as the assumptions in the process.

• A proper implementation framework shows that one has clearly understood the case study and the main issue within it.
• It shows that one has been clarified with the HBR fundamentals on the topic.
• It shows that the details provided in the case have been properly analysed.
• It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented.
• The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the Melissa Daylon Harvard case is complete and properly answered.

Recommendations and Action Plan for Melissa Daylon case analysis

For Melissa Daylon, based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows:

• Melissa Daylon should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL.
• Melissa Daylon should enhance the value creating activities within its value chain.
• Melissa Daylon should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis.
• To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market.

Baron, E. (2015). How They Teach the Case Method At Harvard Business School. Retrieved from https://poetsandquants.com/2015/09/29/how-they-teach-the-case-method-at-harvard-business-school/

Bartol. K, & Martin, D. (1998). Management, 3rd edition. Boston: Irwin McGrawHill.

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Kulkarni, N. (2018). 8 Tips to Help You Prepare for the Case Method. Retrieved from https://www.hbs.edu/mba/blog/post/8-tips-to-help-you-prepare-for-the-case-method

Lin, C., Tsai, H. L., Wu, Y. J., & Kiang, M. (2012). A fuzzy quantitative VRIO-based framework for evaluating organizational activities. Management Decision, 50(8), 1396-1411.

Nixon, J., & Helms, M. M. (2010). Exploring SWOT analysis – where are we now?: A review of academic research from the last decade. Journal of Strategy and Management, 3(3), 215-251.

Panagiotou, G. (2003). Bringing SWOT into Focus. Business Strategy Review, 14(2), 8-10.

Pickton, D. W., & Wright, S. (1998). What's swot in strategic analysis? Strategic Change, 7(2), 101-109.

Porter, M. E. (2001). The value chain and competitive advantage. Understanding Business Processes, 50-66.

Porter, M. E. (1985). Competitive advantage: creating and sustaining superior performance (Vol. 2). New York: Free Press.

Porter, M.E. (1979, March). Harvard Business Review: Strategic Planning, How Competitive Forces Shape Strategy. Retrieved July 7, 2016, from https://hbr.org/1979/03/how-competitive-forces-shape-strategy

Rastogi, N., & Trivedi, M. K. (2016). PESTLE Technique–a Tool to Identify External Risks in Construction Projects. International Research Journal of Engineering and Technology (IRJET), 3(1), 384-388.

Rauch, P. (2007). SWOT analyses and SWOT strategy formulation for forest owner cooperations in Austria. European Journal of Forest Research, 126(3), 413-420.

Warning! This article is only an example and cannot be used for research or reference purposes. If you need help with something similar, please submit your details here .

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