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Organizing Your Social Sciences Research Paper

  • 5. The Literature Review
  • Purpose of Guide
  • Design Flaws to Avoid
  • Independent and Dependent Variables
  • Glossary of Research Terms
  • Reading Research Effectively
  • Narrowing a Topic Idea
  • Broadening a Topic Idea
  • Extending the Timeliness of a Topic Idea
  • Academic Writing Style
  • Applying Critical Thinking
  • Choosing a Title
  • Making an Outline
  • Paragraph Development
  • Research Process Video Series
  • Executive Summary
  • The C.A.R.S. Model
  • Background Information
  • The Research Problem/Question
  • Theoretical Framework
  • Citation Tracking
  • Content Alert Services
  • Evaluating Sources
  • Primary Sources
  • Secondary Sources
  • Tiertiary Sources
  • Scholarly vs. Popular Publications
  • Qualitative Methods
  • Quantitative Methods
  • Insiderness
  • Using Non-Textual Elements
  • Limitations of the Study
  • Common Grammar Mistakes
  • Writing Concisely
  • Avoiding Plagiarism
  • Footnotes or Endnotes?
  • Further Readings
  • Generative AI and Writing
  • USC Libraries Tutorials and Other Guides
  • Bibliography

A literature review surveys prior research published in books, scholarly articles, and any other sources relevant to a particular issue, area of research, or theory, and by so doing, provides a description, summary, and critical evaluation of these works in relation to the research problem being investigated. Literature reviews are designed to provide an overview of sources you have used in researching a particular topic and to demonstrate to your readers how your research fits within existing scholarship about the topic.

Fink, Arlene. Conducting Research Literature Reviews: From the Internet to Paper . Fourth edition. Thousand Oaks, CA: SAGE, 2014.

Importance of a Good Literature Review

A literature review may consist of simply a summary of key sources, but in the social sciences, a literature review usually has an organizational pattern and combines both summary and synthesis, often within specific conceptual categories . A summary is a recap of the important information of the source, but a synthesis is a re-organization, or a reshuffling, of that information in a way that informs how you are planning to investigate a research problem. The analytical features of a literature review might:

  • Give a new interpretation of old material or combine new with old interpretations,
  • Trace the intellectual progression of the field, including major debates,
  • Depending on the situation, evaluate the sources and advise the reader on the most pertinent or relevant research, or
  • Usually in the conclusion of a literature review, identify where gaps exist in how a problem has been researched to date.

Given this, the purpose of a literature review is to:

  • Place each work in the context of its contribution to understanding the research problem being studied.
  • Describe the relationship of each work to the others under consideration.
  • Identify new ways to interpret prior research.
  • Reveal any gaps that exist in the literature.
  • Resolve conflicts amongst seemingly contradictory previous studies.
  • Identify areas of prior scholarship to prevent duplication of effort.
  • Point the way in fulfilling a need for additional research.
  • Locate your own research within the context of existing literature [very important].

Fink, Arlene. Conducting Research Literature Reviews: From the Internet to Paper. 2nd ed. Thousand Oaks, CA: Sage, 2005; Hart, Chris. Doing a Literature Review: Releasing the Social Science Research Imagination . Thousand Oaks, CA: Sage Publications, 1998; Jesson, Jill. Doing Your Literature Review: Traditional and Systematic Techniques . Los Angeles, CA: SAGE, 2011; Knopf, Jeffrey W. "Doing a Literature Review." PS: Political Science and Politics 39 (January 2006): 127-132; Ridley, Diana. The Literature Review: A Step-by-Step Guide for Students . 2nd ed. Los Angeles, CA: SAGE, 2012.

Types of Literature Reviews

It is important to think of knowledge in a given field as consisting of three layers. First, there are the primary studies that researchers conduct and publish. Second are the reviews of those studies that summarize and offer new interpretations built from and often extending beyond the primary studies. Third, there are the perceptions, conclusions, opinion, and interpretations that are shared informally among scholars that become part of the body of epistemological traditions within the field.

In composing a literature review, it is important to note that it is often this third layer of knowledge that is cited as "true" even though it often has only a loose relationship to the primary studies and secondary literature reviews. Given this, while literature reviews are designed to provide an overview and synthesis of pertinent sources you have explored, there are a number of approaches you could adopt depending upon the type of analysis underpinning your study.

Argumentative Review This form examines literature selectively in order to support or refute an argument, deeply embedded assumption, or philosophical problem already established in the literature. The purpose is to develop a body of literature that establishes a contrarian viewpoint. Given the value-laden nature of some social science research [e.g., educational reform; immigration control], argumentative approaches to analyzing the literature can be a legitimate and important form of discourse. However, note that they can also introduce problems of bias when they are used to make summary claims of the sort found in systematic reviews [see below].

Integrative Review Considered a form of research that reviews, critiques, and synthesizes representative literature on a topic in an integrated way such that new frameworks and perspectives on the topic are generated. The body of literature includes all studies that address related or identical hypotheses or research problems. A well-done integrative review meets the same standards as primary research in regard to clarity, rigor, and replication. This is the most common form of review in the social sciences.

Historical Review Few things rest in isolation from historical precedent. Historical literature reviews focus on examining research throughout a period of time, often starting with the first time an issue, concept, theory, phenomena emerged in the literature, then tracing its evolution within the scholarship of a discipline. The purpose is to place research in a historical context to show familiarity with state-of-the-art developments and to identify the likely directions for future research.

Methodological Review A review does not always focus on what someone said [findings], but how they came about saying what they say [method of analysis]. Reviewing methods of analysis provides a framework of understanding at different levels [i.e. those of theory, substantive fields, research approaches, and data collection and analysis techniques], how researchers draw upon a wide variety of knowledge ranging from the conceptual level to practical documents for use in fieldwork in the areas of ontological and epistemological consideration, quantitative and qualitative integration, sampling, interviewing, data collection, and data analysis. This approach helps highlight ethical issues which you should be aware of and consider as you go through your own study.

Systematic Review This form consists of an overview of existing evidence pertinent to a clearly formulated research question, which uses pre-specified and standardized methods to identify and critically appraise relevant research, and to collect, report, and analyze data from the studies that are included in the review. The goal is to deliberately document, critically evaluate, and summarize scientifically all of the research about a clearly defined research problem . Typically it focuses on a very specific empirical question, often posed in a cause-and-effect form, such as "To what extent does A contribute to B?" This type of literature review is primarily applied to examining prior research studies in clinical medicine and allied health fields, but it is increasingly being used in the social sciences.

Theoretical Review The purpose of this form is to examine the corpus of theory that has accumulated in regard to an issue, concept, theory, phenomena. The theoretical literature review helps to establish what theories already exist, the relationships between them, to what degree the existing theories have been investigated, and to develop new hypotheses to be tested. Often this form is used to help establish a lack of appropriate theories or reveal that current theories are inadequate for explaining new or emerging research problems. The unit of analysis can focus on a theoretical concept or a whole theory or framework.

NOTE : Most often the literature review will incorporate some combination of types. For example, a review that examines literature supporting or refuting an argument, assumption, or philosophical problem related to the research problem will also need to include writing supported by sources that establish the history of these arguments in the literature.

Baumeister, Roy F. and Mark R. Leary. "Writing Narrative Literature Reviews."  Review of General Psychology 1 (September 1997): 311-320; Mark R. Fink, Arlene. Conducting Research Literature Reviews: From the Internet to Paper . 2nd ed. Thousand Oaks, CA: Sage, 2005; Hart, Chris. Doing a Literature Review: Releasing the Social Science Research Imagination . Thousand Oaks, CA: Sage Publications, 1998; Kennedy, Mary M. "Defining a Literature." Educational Researcher 36 (April 2007): 139-147; Petticrew, Mark and Helen Roberts. Systematic Reviews in the Social Sciences: A Practical Guide . Malden, MA: Blackwell Publishers, 2006; Torracro, Richard. "Writing Integrative Literature Reviews: Guidelines and Examples." Human Resource Development Review 4 (September 2005): 356-367; Rocco, Tonette S. and Maria S. Plakhotnik. "Literature Reviews, Conceptual Frameworks, and Theoretical Frameworks: Terms, Functions, and Distinctions." Human Ressource Development Review 8 (March 2008): 120-130; Sutton, Anthea. Systematic Approaches to a Successful Literature Review . Los Angeles, CA: Sage Publications, 2016.

Structure and Writing Style

I.  Thinking About Your Literature Review

The structure of a literature review should include the following in support of understanding the research problem :

  • An overview of the subject, issue, or theory under consideration, along with the objectives of the literature review,
  • Division of works under review into themes or categories [e.g. works that support a particular position, those against, and those offering alternative approaches entirely],
  • An explanation of how each work is similar to and how it varies from the others,
  • Conclusions as to which pieces are best considered in their argument, are most convincing of their opinions, and make the greatest contribution to the understanding and development of their area of research.

The critical evaluation of each work should consider :

  • Provenance -- what are the author's credentials? Are the author's arguments supported by evidence [e.g. primary historical material, case studies, narratives, statistics, recent scientific findings]?
  • Methodology -- were the techniques used to identify, gather, and analyze the data appropriate to addressing the research problem? Was the sample size appropriate? Were the results effectively interpreted and reported?
  • Objectivity -- is the author's perspective even-handed or prejudicial? Is contrary data considered or is certain pertinent information ignored to prove the author's point?
  • Persuasiveness -- which of the author's theses are most convincing or least convincing?
  • Validity -- are the author's arguments and conclusions convincing? Does the work ultimately contribute in any significant way to an understanding of the subject?

II.  Development of the Literature Review

Four Basic Stages of Writing 1.  Problem formulation -- which topic or field is being examined and what are its component issues? 2.  Literature search -- finding materials relevant to the subject being explored. 3.  Data evaluation -- determining which literature makes a significant contribution to the understanding of the topic. 4.  Analysis and interpretation -- discussing the findings and conclusions of pertinent literature.

Consider the following issues before writing the literature review: Clarify If your assignment is not specific about what form your literature review should take, seek clarification from your professor by asking these questions: 1.  Roughly how many sources would be appropriate to include? 2.  What types of sources should I review (books, journal articles, websites; scholarly versus popular sources)? 3.  Should I summarize, synthesize, or critique sources by discussing a common theme or issue? 4.  Should I evaluate the sources in any way beyond evaluating how they relate to understanding the research problem? 5.  Should I provide subheadings and other background information, such as definitions and/or a history? Find Models Use the exercise of reviewing the literature to examine how authors in your discipline or area of interest have composed their literature review sections. Read them to get a sense of the types of themes you might want to look for in your own research or to identify ways to organize your final review. The bibliography or reference section of sources you've already read, such as required readings in the course syllabus, are also excellent entry points into your own research. Narrow the Topic The narrower your topic, the easier it will be to limit the number of sources you need to read in order to obtain a good survey of relevant resources. Your professor will probably not expect you to read everything that's available about the topic, but you'll make the act of reviewing easier if you first limit scope of the research problem. A good strategy is to begin by searching the USC Libraries Catalog for recent books about the topic and review the table of contents for chapters that focuses on specific issues. You can also review the indexes of books to find references to specific issues that can serve as the focus of your research. For example, a book surveying the history of the Israeli-Palestinian conflict may include a chapter on the role Egypt has played in mediating the conflict, or look in the index for the pages where Egypt is mentioned in the text. Consider Whether Your Sources are Current Some disciplines require that you use information that is as current as possible. This is particularly true in disciplines in medicine and the sciences where research conducted becomes obsolete very quickly as new discoveries are made. However, when writing a review in the social sciences, a survey of the history of the literature may be required. In other words, a complete understanding the research problem requires you to deliberately examine how knowledge and perspectives have changed over time. Sort through other current bibliographies or literature reviews in the field to get a sense of what your discipline expects. You can also use this method to explore what is considered by scholars to be a "hot topic" and what is not.

III.  Ways to Organize Your Literature Review

Chronology of Events If your review follows the chronological method, you could write about the materials according to when they were published. This approach should only be followed if a clear path of research building on previous research can be identified and that these trends follow a clear chronological order of development. For example, a literature review that focuses on continuing research about the emergence of German economic power after the fall of the Soviet Union. By Publication Order your sources by publication chronology, then, only if the order demonstrates a more important trend. For instance, you could order a review of literature on environmental studies of brown fields if the progression revealed, for example, a change in the soil collection practices of the researchers who wrote and/or conducted the studies. Thematic [“conceptual categories”] A thematic literature review is the most common approach to summarizing prior research in the social and behavioral sciences. Thematic reviews are organized around a topic or issue, rather than the progression of time, although the progression of time may still be incorporated into a thematic review. For example, a review of the Internet’s impact on American presidential politics could focus on the development of online political satire. While the study focuses on one topic, the Internet’s impact on American presidential politics, it would still be organized chronologically reflecting technological developments in media. The difference in this example between a "chronological" and a "thematic" approach is what is emphasized the most: themes related to the role of the Internet in presidential politics. Note that more authentic thematic reviews tend to break away from chronological order. A review organized in this manner would shift between time periods within each section according to the point being made. Methodological A methodological approach focuses on the methods utilized by the researcher. For the Internet in American presidential politics project, one methodological approach would be to look at cultural differences between the portrayal of American presidents on American, British, and French websites. Or the review might focus on the fundraising impact of the Internet on a particular political party. A methodological scope will influence either the types of documents in the review or the way in which these documents are discussed.

Other Sections of Your Literature Review Once you've decided on the organizational method for your literature review, the sections you need to include in the paper should be easy to figure out because they arise from your organizational strategy. In other words, a chronological review would have subsections for each vital time period; a thematic review would have subtopics based upon factors that relate to the theme or issue. However, sometimes you may need to add additional sections that are necessary for your study, but do not fit in the organizational strategy of the body. What other sections you include in the body is up to you. However, only include what is necessary for the reader to locate your study within the larger scholarship about the research problem.

Here are examples of other sections, usually in the form of a single paragraph, you may need to include depending on the type of review you write:

  • Current Situation : Information necessary to understand the current topic or focus of the literature review.
  • Sources Used : Describes the methods and resources [e.g., databases] you used to identify the literature you reviewed.
  • History : The chronological progression of the field, the research literature, or an idea that is necessary to understand the literature review, if the body of the literature review is not already a chronology.
  • Selection Methods : Criteria you used to select (and perhaps exclude) sources in your literature review. For instance, you might explain that your review includes only peer-reviewed [i.e., scholarly] sources.
  • Standards : Description of the way in which you present your information.
  • Questions for Further Research : What questions about the field has the review sparked? How will you further your research as a result of the review?

IV.  Writing Your Literature Review

Once you've settled on how to organize your literature review, you're ready to write each section. When writing your review, keep in mind these issues.

Use Evidence A literature review section is, in this sense, just like any other academic research paper. Your interpretation of the available sources must be backed up with evidence [citations] that demonstrates that what you are saying is valid. Be Selective Select only the most important points in each source to highlight in the review. The type of information you choose to mention should relate directly to the research problem, whether it is thematic, methodological, or chronological. Related items that provide additional information, but that are not key to understanding the research problem, can be included in a list of further readings . Use Quotes Sparingly Some short quotes are appropriate if you want to emphasize a point, or if what an author stated cannot be easily paraphrased. Sometimes you may need to quote certain terminology that was coined by the author, is not common knowledge, or taken directly from the study. Do not use extensive quotes as a substitute for using your own words in reviewing the literature. Summarize and Synthesize Remember to summarize and synthesize your sources within each thematic paragraph as well as throughout the review. Recapitulate important features of a research study, but then synthesize it by rephrasing the study's significance and relating it to your own work and the work of others. Keep Your Own Voice While the literature review presents others' ideas, your voice [the writer's] should remain front and center. For example, weave references to other sources into what you are writing but maintain your own voice by starting and ending the paragraph with your own ideas and wording. Use Caution When Paraphrasing When paraphrasing a source that is not your own, be sure to represent the author's information or opinions accurately and in your own words. Even when paraphrasing an author’s work, you still must provide a citation to that work.

V.  Common Mistakes to Avoid

These are the most common mistakes made in reviewing social science research literature.

  • Sources in your literature review do not clearly relate to the research problem;
  • You do not take sufficient time to define and identify the most relevant sources to use in the literature review related to the research problem;
  • Relies exclusively on secondary analytical sources rather than including relevant primary research studies or data;
  • Uncritically accepts another researcher's findings and interpretations as valid, rather than examining critically all aspects of the research design and analysis;
  • Does not describe the search procedures that were used in identifying the literature to review;
  • Reports isolated statistical results rather than synthesizing them in chi-squared or meta-analytic methods; and,
  • Only includes research that validates assumptions and does not consider contrary findings and alternative interpretations found in the literature.

Cook, Kathleen E. and Elise Murowchick. “Do Literature Review Skills Transfer from One Course to Another?” Psychology Learning and Teaching 13 (March 2014): 3-11; Fink, Arlene. Conducting Research Literature Reviews: From the Internet to Paper . 2nd ed. Thousand Oaks, CA: Sage, 2005; Hart, Chris. Doing a Literature Review: Releasing the Social Science Research Imagination . Thousand Oaks, CA: Sage Publications, 1998; Jesson, Jill. Doing Your Literature Review: Traditional and Systematic Techniques . London: SAGE, 2011; Literature Review Handout. Online Writing Center. Liberty University; Literature Reviews. The Writing Center. University of North Carolina; Onwuegbuzie, Anthony J. and Rebecca Frels. Seven Steps to a Comprehensive Literature Review: A Multimodal and Cultural Approach . Los Angeles, CA: SAGE, 2016; Ridley, Diana. The Literature Review: A Step-by-Step Guide for Students . 2nd ed. Los Angeles, CA: SAGE, 2012; Randolph, Justus J. “A Guide to Writing the Dissertation Literature Review." Practical Assessment, Research, and Evaluation. vol. 14, June 2009; Sutton, Anthea. Systematic Approaches to a Successful Literature Review . Los Angeles, CA: Sage Publications, 2016; Taylor, Dena. The Literature Review: A Few Tips On Conducting It. University College Writing Centre. University of Toronto; Writing a Literature Review. Academic Skills Centre. University of Canberra.

Writing Tip

Break Out of Your Disciplinary Box!

Thinking interdisciplinarily about a research problem can be a rewarding exercise in applying new ideas, theories, or concepts to an old problem. For example, what might cultural anthropologists say about the continuing conflict in the Middle East? In what ways might geographers view the need for better distribution of social service agencies in large cities than how social workers might study the issue? You don’t want to substitute a thorough review of core research literature in your discipline for studies conducted in other fields of study. However, particularly in the social sciences, thinking about research problems from multiple vectors is a key strategy for finding new solutions to a problem or gaining a new perspective. Consult with a librarian about identifying research databases in other disciplines; almost every field of study has at least one comprehensive database devoted to indexing its research literature.

Frodeman, Robert. The Oxford Handbook of Interdisciplinarity . New York: Oxford University Press, 2010.

Another Writing Tip

Don't Just Review for Content!

While conducting a review of the literature, maximize the time you devote to writing this part of your paper by thinking broadly about what you should be looking for and evaluating. Review not just what scholars are saying, but how are they saying it. Some questions to ask:

  • How are they organizing their ideas?
  • What methods have they used to study the problem?
  • What theories have been used to explain, predict, or understand their research problem?
  • What sources have they cited to support their conclusions?
  • How have they used non-textual elements [e.g., charts, graphs, figures, etc.] to illustrate key points?

When you begin to write your literature review section, you'll be glad you dug deeper into how the research was designed and constructed because it establishes a means for developing more substantial analysis and interpretation of the research problem.

Hart, Chris. Doing a Literature Review: Releasing the Social Science Research Imagination . Thousand Oaks, CA: Sage Publications, 1 998.

Yet Another Writing Tip

When Do I Know I Can Stop Looking and Move On?

Here are several strategies you can utilize to assess whether you've thoroughly reviewed the literature:

  • Look for repeating patterns in the research findings . If the same thing is being said, just by different people, then this likely demonstrates that the research problem has hit a conceptual dead end. At this point consider: Does your study extend current research?  Does it forge a new path? Or, does is merely add more of the same thing being said?
  • Look at sources the authors cite to in their work . If you begin to see the same researchers cited again and again, then this is often an indication that no new ideas have been generated to address the research problem.
  • Search Google Scholar to identify who has subsequently cited leading scholars already identified in your literature review [see next sub-tab]. This is called citation tracking and there are a number of sources that can help you identify who has cited whom, particularly scholars from outside of your discipline. Here again, if the same authors are being cited again and again, this may indicate no new literature has been written on the topic.

Onwuegbuzie, Anthony J. and Rebecca Frels. Seven Steps to a Comprehensive Literature Review: A Multimodal and Cultural Approach . Los Angeles, CA: Sage, 2016; Sutton, Anthea. Systematic Approaches to a Successful Literature Review . Los Angeles, CA: Sage Publications, 2016.

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Literature Reviews in the Social Sciences: Home

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Literature Reviews in the Social Sciences

  This guide is designed to help you as you get started on a literature review in the social sciences.  It contains search tips, advice on where to look for sources, and information on how to organize and evaluate the sources you find.   

Doing a Literature Review

What's a Literature Review?

A literature review is the systematic written analysis of previously published research on a specific topic or subject. A literature review is not merely a summary of another scholar's articles or books. Instead, it provides a contextual analysis of the data, ideas, or theoretical concepts presented in the article, book, or other publication.

Why is a literature review important?

All scholars recognize the importance of the literature review. It provides the foundation for all scholarly research papers, theses, and dissertations. You can't write intelligently about a subject if you are unfamiliar with the existing literature. Therefore, the literature review is meant to showcase what has already been discussed or discovered in your topical area.

What types of resources should be used for a literature review?

 A literature review should be written using "credible" academic sources of information. This means using peer-reviewed, scholarly articles, books, and other publications in your subject area. You should avoid using popular magazines, unpublished works, blogs, or other resources deemed non-scholarly.

What other things should I consider while reading the source material?

Take careful notes of important ideas, concepts, or facts you find that are relevant to your overall topic or thesis. Most importantly, keep track of all the sources used. This will keep you from needing to relocate them later. If your paper is large in scope, use electronic bibliographic tools such as Endnote or RefWorks to keep track of all your citations while you write.

What about writing the literature review itself?

When you are prepared to begin writing your literature review, you should not simply summarize the articles and books you find. You should carefully consider the research and the author's interpretation of the subject matter. Then show how their research relates to your specific topic, from your unique point of view.

Annual Reviews / Dissertations & Theses

Many scholarly journals, dissertations, and theses also publish long and extremely detailed literature reviews. 

The Annual Reviews series of publications offer articles that analyze the most significant scholarly research published within the preceding year. Written by leading scholars and academics, the articles cover over 40 different subject disciplines in the social and hard sciences.

To search directly for a literature review, go to a library database and search for:

    "literature review" AND [your research topic] .

  • Annual Reviews This link opens in a new window Annual Reviews offers comprehensive, timely collections of critical reviews written by leading scientists. Annual Reviews volumes are published each year for 29 focused disciplines within the Biomedical, Physical, and Social Sciences.
  • Dissertations & Theses Global This link opens in a new window Dissertations and Theses Global contains indexes, dissertations and some theses. Full-text is available for many dissertations and theses, including those from NYU.

Books on Writing Literature Reviews

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Sage Research Methods - Videos on Doing Literature Reviews

  • Sage Research Methods - Literature Reviews Professor Eric Jensen and Dr. Charles Laurie explain how to write a literature review, and why researchers need to do so. Literature reviews can be stand-alone research or part of a larger project. They communicate the state of academic knowledge on a given topic, specifically detailing what is still unknown.
  • How to Conduct an Effective Literature Review Claire White, an Associate professor from California State University Northridge, explains how to conduct an effective literature review using a literature review sketch.
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Chapter 5: The Literature Review

5.1 The Literature Review

A literature review is a survey of everything that has been written about a particular topic, theory, or research question. The word “literature” means “sources of information”. The literature will inform you about the research that has already been conducted on your chosen subject. This is important because we do not want to repeat research that has already been done unless there is a good reason for doing so (i.e., examining a new development in this area or testing a theory with a new population, or even just seeing if the research can be reproduced). A literature review usually serves as a background for a larger work (e.g., as part of a research proposal), or it may stand on its own. Much more than a simple list of sources, an effective literature review analyzes and synthesizes information about key themes or issues.

Purpose of a literature review

The literature review involves an extensive study of research publications, books and other documents related to the defined problem. The study is important because it advises you, as a researcher, whether or not the problem you identified has already been solved by other researchers. It also confirms the status of the problem, techniques that have been used by other researchers to investigate the problem, and other related details.

A literature review goes beyond the search for information; it includes the identification and articulation of relationships between existing literature and your field of research. The literature review enables the researcher to discover what material exists about a topic and to understand the relationship between the various contributions. This will enable the researcher to determine the contributions of each source (books, articles, etc.) to the topic. A literature review also enables the researcher to identify and (if possible) resolve contradictions, and determine research gaps and/or unanswered questions.

Even though the nature of the literature review may vary with different types of studies, the basic purposes remain constant and could be summarized as follows:

  • Provide a context for your research.
  • Justify the research you are proposing.
  • Ensure that your proposed research has not been carried out by another person (and if you find it has, then your literature review should specify why replication is necessary).
  • Show where your proposed research fits into the existing body of knowledge.
  • Enable the researcher to learn from previous theories on the subject.
  • Illustrate how the subject has been studied previously.
  • Highlight flaws in previous research.
  • Outline gaps in previous research.
  • Show how your proposed research can add to the understanding and knowledge of the field.
  • Help refine, refocus, or even move the topic in a new direction.

Research Methods for the Social Sciences: An Introduction Copyright © 2020 by Valerie Sheppard is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Social Work Literature Review Guidelines

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Literature reviews are designed to do two things: 1) give your readers an overview of sources you have explored while researching a particular topic or idea and 2) demonstrate how your research fits into the larger field of study, in this case, social work.

Unlike annotated bibliographies which are lists of references arranged alphabetically that include the bibliographic citation and a paragraph summary and critique for each source, literature reviews can be incorporated into a research paper or manuscript. You may quote or paraphrase from the sources, and all references to sources should include in-text parenthetical citations with a reference list at the end of the document. Sometimes, however, an instructor may require a separate literature review document and will have specific instructions for completing the assignment.

Below you will find general guidelines to consider when developing a literature review in the field of social work. Because social work is a social science field, you will most likely be required to use APA style. Please see our APA materials for information on creating parenthetical citations and reference lists.

1. Choose a variety of articles that relate to your subject, even if they do not directly answer your research question. You may find articles that loosely relate to the topic, rather than articles that you find using an exact keyword search. At first, you may need to cast a wide net when searching for sources.

For example: If your research question focuses on how people with chronic illnesses are treated in the workplace, you may be able to find some articles that address this specific question. You may also find literature regarding public perception of people with chronic illnesses or analyses of current laws affecting workplace discrimination.

2. Select the most relevant information from the articles as it pertains to your subject and your purpose. Remember, the purpose of the literature review is to demonstrate how your research question fits into a larger field of study.

3. Critically examine the articles. Look at methodology, statistics, results, theoretical framework, the author's purpose, etc. Include controversies when they appear in the articles.

For example: You should look for the strengths and weaknesses of how the author conducted the study. You can also decide whether or not the study is generalizable to other settings or whether the findings relate only to the specific setting of the study. Ask yourself why the author conducted the study and what he/she hoped to gain from the study. Look for inconsistencies in the results, as well.

4. Organize your information in the way that makes most sense. Some literature reviews may begin with a definition or general overview of the topic. Others may focus on another aspect of your topic. Look for themes in the literature or organize by types of study.

For example: Group case studies together, especially if all the case studies have related findings, research questions, or other similarities.

5. Make sure the information relates to your research question/thesis. You may need to explicitly show how the literature relates to the research question; don't assume that the connection is obvious.

6. Check to see that you have done more than simply summarize your sources. Your literature review should include a critical assessment of those sources. For more information, read the Experimental Psychology - Writing a Literature Review handout for questions to think about when reading sources.

7. Be sure to develop questions for further research. Again, you are not simply regurgitating information, but you are assessing and leading your reader to questions of your own, questions and ideas that haven't been explored yet or haven't been addressed in detail by the literature in the field.

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Social Work Research: Literature Reviews

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  • Finding Scholarly Articles
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  • Writing & Citing

Using A Literature Review

A literature review is a very practical part of the research process.  It's how you build on other research in the field - identify best practices and tools and learn what doesn't work.  The resources on the page are here to help you structure you literature review so it's as useful as possible.  

Also take a look at any literature reviews you find as you search for articles - in addition to content and further references they'll also provide helpful structural hints. 

  • Social Work Literature Review Guidelines Literature reviews are designed to do two things: 1) give your readers an overview of sources you have explored while researching a particular topic or idea and 2) demonstrate how your research fits into the larger field of study, in this case, social work.
  • Considerations in Writing a Literature Review This article will briefly outline key points for you to keep in mind when writing literature reviews for social work.
  • Undertaking a literature review: a step-by-step approach The purpose of this article is to present a step-by-step guide to facilitate understanding by presenting the critical elements of the literature review process. While reference is made to different types of literature reviews, the focus is on the traditional or narrative review that is undertaken, usually either as an academic assignment or part of the research process.

Conducting a Literature Review & Other Research Methods

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What is a Literature Review?

"Literature reviews are systematic syntheses of previous work around a particular topic. Nearly all scholars have written literature reviews at some point; such reviews are common requirements for class projects or as part of theses, are often the first section of empirical papers, and are sometimes written to summarize a field of study. Given the increasing amount of literature in many fields, reviews are critical in synthesizing scientific knowledge." - Encyclopedia of Research Design
  • APA Style Sample Papers (seventh edition) by the APA
  • Sample APA Paper (lit. review begins page 3)
  • Dissertations and Theses Full-Text Global Search here for examples of literature reviews from masters and doctoral theses.

Thinking About A Literature Review

Structuring a literature review diagram, outlining taking each article and breaking it down by its main concepts

Literature Reviews: An Overview

Additional How-To Guides

  • CSU, Chico Office of Graduate Studies - Thesis Assistance Instructions, policies, and guidelines for graduate studies theses/projects.
  • CSU, Chico Writing Center Make a one-on-one appointment with a writing tutor to help with your writing assignments.
  • Learn How to Write a Review of the Literature University of Wisconsin-Madison
  • Literature Review: An Overview for Graduate Students Video overview by North Carolina State University Libraries
  • Literature Review: The What, Why and How-to Guide University of Connecticut University Libraries
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What is a Literature Review?

Literature reviews in the social sciences take a slightly different approach than in the humanities (literature, philosophy, history, etc.) or the sciences (biology, physics, etc.).  This guide focuses ONLY on the social sciences (anthropology, criminology, political science, sociology, etc.).

'literature'  - commonly people use this word for creative written works like novels; but in academics the word 'literature' is also used to mean any collection or body of written work, including research articles and books.

'review' - commonly people use the word review for evaluations, like a movie review; but in academics the word is used broadly to mean a paper or section of a paper that summarizes and synthesizes literature to give an overview of theory and research on a topic.

Putting it together:

In the social sciences, a literature review is a paper or section of a paper that summarizes and synthesizes. To summarize is to describe the main arguments and conclusions. To synthesize is to compare, contrast, highlight relevant points, relate to ongoing trends or problems, and generally to draw out an argument or position based on the literature being reviewed.

A literature review is not a book review! Book reviews are articles that review a single book title. A literature sums up and analyzes a set of books or articles on a theme.

Literature reviews can be a section of a longer paper or book, or they can stand alone. Social scientists generally include a short review of relevant literature in their research papers to demonstrate how their own research fits into ongoing debates. Longer stand-alone review papers are published to give a picture of the current state of research.  The Annual Reviews publication series are classic examples of stand-alone reviews.

  • Annual Reviews This link opens in a new window Critical reviews of primary research literature in the sciences and social sciences. EMU access does not include the most recent 5 years.
  • example of lit review articles

Guides on writing literature reviews:

  • Literature Reviews - UNC Writing Center
  • The Literature Review - USC Libraries
  • Literature Reviews: An Overview - NCSU libraries

More kinds of review articles

Review articles are generally a kind of secondary source.  That is, they are not presenting empirical findings from a single research project.  They are, however, original , in the sense that the author is using skill, knowledge and creativity to compile and write something new about the material (books, articles) under review.

There are several kinds of review articles.  Book Reviews are a special case, because sometimes they are written by experts but sometimes they are written by journalists or just fans of the book. Typically, a book review describes the main contents of the book, how it relates to existing ideas or works, and gives a judgment as to its value to various readers.  Some book reviews are just a paragraph, but the reviews in scholarly journals can be several pages.  In Esearch, you can limit search results to book reviews only, or screen book reviews out of the results, by clicking into the left-hand column under Content Type . 

Stand-alone Review Articles or Literature Reviews are common in the social sciences. The authors of these articles are experts, usually scholars. The review articles will address a current topic, lay out the main theories or ideas, recent developments in research, and suggest where further research is needed. Typical review articles are published in series such as:

In the health fields, Systematic Reviews and Meta-analyses are articles that go a step further. Not only do they summarize and research on a topic, but they carefully analyze the research and may attempt to draw conclusions based on the compiled studies.  For more on these kinds of reviews, see:

  • What is a Systematic Review? (Curtin Univ) This guide distinguishes several different kinds of reviews, such as literature review, systematic review, scoping review, etc.
  • What is a systematic review? (Cochrane)
  • Systematic Reviews (EPPI centre)

Finding related articles

Whether for a literature review or a research paper, the analysis is much easier if it is based on a cluster of related articles and not a random assortment.  Finding articles that are related rarely happens just by doing a single search, but it is not hard. Here are some approaches:

  • Start with a textbook, reference book, dissertation or review article and collect the citations of the authors who are mentioned or cited as part of the debate.  Make sure to collect works from all points of view.
  • Use citation tracking to see how scholars mention each others' work, whether as examples, evidence or in order to debate.  See below for more on citation tracking.
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Literature Reviews in Social Work

  • What is a Literature Review

Literature Review

Literature reviews in social work tutorial.

  • Types of Literature Reviews
  • Guidelines for Writing a Literature Review
  • Searching for Books, Articles, and Other Resources
  • Associations and Research Institutes
  • Statistical Sources
  • Government Resources
  • Citing Your Sources

A literature review is a comprehensive summary of the ideas, issues, approaches, and research findings that have been published on a particular subject area or topic. However, it is not a simple description of all that the reviewer has read on the topic. It is better understood as a critical synthesis (or bringing together) of :

  • What can reasonably be asserted based on the extent of the literature findings
  • What worked and didn’t work in terms of methods of (and approaches to) investigation
  • What can be gleaned from the range of theoretical perspectives that have been applied
  • What gaps, inconsistencies or problems still need to be addressed in further research on the topic
  • What results may reasonably be expected to be repeatable, and under what circumstances [1]

The review should be organized with a clear purpose and scope defined by the author of the review and should not be just a summary of existing research on the topic.

Literature reviews in social work increasingly focus on evidence-based research found in scholarly journals but there is some discussion within the profession that focusing only on evidence-based studies minimizes the importance of other sources of knowledge, including that gained through practical experience. Material published by think tanks, professional associations, and research institutes may provide valuable current information about a particular topic but they are often not peer-reviewed or evaluated for reliability and validity as is the case with research articles found in scholarly journals.

[1] Kiteley, Robin and Chris Stogdon.  Literature Reviews in Social Work . Sage, 2014

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Social Work Research Guide: Literature Review

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Literature Review Overview

NCSU. (n.d.). “Literature Reviews: An Overview for Graduate Students.” [YouTube]. Retrieved from https://youtu.be/t2d7y_r65HU

What is a literature review?

A literature review is a systematic review of the published literature on a specific topic or research question.  The literature review is designed to analyze-- not just summarize-- scholarly writings that are related directly to your research question.  That is, it represents the literature that provides background information on your topic and shows a correspondence between those writings and your research question.

University of Pittsburgh. (n.d.).  Retrieved from  http://pitt.libguides.com/c.php?g=210872&p=1391698

  • Social Work Literature Review Guidelines

Planning your literature review

Planning your literature review.

Writing a literature review will take time to gather and analyze the research relevant to your topic, so it best to start early and give yourself enough time to gather and analyze your sources.  The process of writing a literature review usually covers the following steps:

  • Define your Research question
  • Plan your approach to your research and your review
  • Search the Literature
  • Analyze the material you’ve found
  • Manage the results of your research
  • Write your Review

Defining Your Research Question

One of the hardest parts of a literature review is developing a good research question.  You don't want a research question that is so broad it encompasses too many research areas and can't be reasonably answered. 

Defining your topic may require an initial review of literature to get a sense of the scope about your topic.   Select a topic of interest, and do a preliminary search to see what kinds of research is being done and what is trending in that area.  This will give you a better sense of the subject and help you focus your research question.

In specifying your topic or research question, you should think about setting appropriate limitations on the research you are seeking. Limiting, for example, by time, personnel, gender, age, location, nationality etc. results in a more focused and meaningful topic. 

Using an example from the Duke University Writing Studio, you may start with a general question: 

Why did the chicken cross the road ?  This question is so general that you could be gathering relevant research for days. 

A more precise research question might be: 

What are some of the environmental factors that occurred in New York City between November and December 2017 that would cause a chicken to cross Amsterdam Avenue at 185th Street?   This research question is specific about a number of variables like time, geography, etc.

Common Mistakes to Avoid

These are the most common mistakes made in reviewing social science research literature:

  • Sources in your literature review do not clearly relate to the research problem
  • You do not take sufficient time to define and identify the most relevant sources to use in the literature review related to the research problem
  • Relying exclusively on secondary analytical sources rather than including relevant primary research studies or data
  • Uncritically accepting another researcher's findings and interpretations as valid, rather than examining critically all aspects of the research design and analysis
  • Not describing the search procedures that were used in identifying the literature to review
  • Reporting isolated statistical results rather than synthesizing them in chi-squared or meta-analytic methods
  • Only includes research that validates assumptions and not considering contrary findings and alternative interpretations found in the literature

USC. (n.d.). Retrieved from  http://libguides.usc.edu/writingguide/literaturereview

  • When working on a literature review, it's a good idea to save your research in a citation manager such as RefWorks or Zotero.
  • If a book or article is not available in the YU Libraries, it can be ordered through Interlibrary Loan.  You should never need to pay for your information.
  • The Dissertations & Theses Global database is a good place to start.  You will see what research has already been done on your topic.
  • For more detailed information, see below:
  • Systematic Literature Searching in Social Work: A Practical Guide with Database Appraisal
  • Writing Integrative Literature Reviews: Guidelines and Examples
  • Literature Reviews (From UNC College of Arts & Sciences)
  • The Literature Review: a Few Tips on Conducting It
  • Conducting a Literature Review: A Brief Interactive Tutorial

Books on Literature Review

These books can be found on reserve at the Pollack Library:

literature review in social research

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Writing a Literature Review in Social Sciences

What is a literature review, video tutorials.

  • 1. Get Started
  • 2. Select / Refine a Topic
  • 2.1 Find Review Articles
  • 3. Search Literature
  • 3.1 Find Scholarly Journals
  • 3.2 Find Theses or Dissertations
  • 3.3 Track Citations
  • 4. Evaluate Literature
  • 5. Take Notes & Manage References
  • 6. Keep Current
  • 7. Prepare First Draft & Revise
  • 7.1 Grammar & Writing
  • FSU Resources

Subject Guide

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Process of Literature Review

This guide was created to help FSU graduate students in Social Sciences with writing a literature review. Whether you are writing a literature review for your term paper, research article, or thesis/dissertation, you will find some helpful tips for completing the task. Each tab in this guide was designed to correspond to each stage of the literature review process, starting with a quick checklist for the stage. At the  "FSU Resources" tab, you will find campus resources to assist you in writing a literature review.   If you have any question, please contact your liaison librarian, Scholars Commons of the FSU Libraries ( 850- 644-6061) or me (kkim4 at fsu dot edu). 

  •   List of Subject Specialist Librarians

A Literature Review IS.. .

  • a selective, integrated analysis and synthesis of what has been researched and published on a particular topic  
  • a process, typically starting from selecting a topic to review and concluding with writing a manuscript to report the published works on the topic  
  • an iterative process: you may have to keep coming back to previous stage(s) to refine your topic, modify the search statements, and/or revise a working thesis, etc. 

A Good Literature Review IS NOT...

  • a mere summary of what you have read on a topic
  • a summary of everything that is reported on a topic
  • an annotated bibliography 

         ...BUT IS/DOES

  • a critical summary of relevant and selective literature on the topic
  • situate and focus your research in context
  • use credible and most relevant sources
  • written in clear language
  • a piece of research on its own
  • add value to the existing knowledge on the topic 
  •   Literature Reviews: An Overview for Graduate Students  (9:38)
  •   From North Carolina State University Libraries
  • Writing the Literature Reviews: Step-by-Step Tutorial for Graduate Students  : Part 1 (5:21)  
  •    From Univ. of Maryland University College
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  • Last Updated: Aug 11, 2023 11:32 AM
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literature review in social research

PSYC 321--Social Psychology: Literature Review

  • Getting Started
  • Tests and Measurements
  • Literature Review
  • Citing Sources--APA Style

Methods for Synthesizing Qualitative Reviews

Ruth Garside, PhD, Senior Lecturer in Evidence Synthesis at the Medical School, University of Exeter

Check out PRISMA to guide your review: especially the checklist for your review and the flow diagram to develop your protocol.

The PRISMA Statement:

Anybody writing a systematic literature review should be familiar with the  PRISMA statement . The PRISMA Statement is a document that consists of a 27-item  checklist  and a  flow diagram  and aims to guide authors on how to develop a systematic review protocol and what to include when writing the review.

A protocol ideally includes the following:

Databases to be searched and additional sources (particularly for grey literature)

Keywords to be used in the search strategy

Limits applied to the search.

Screening process

Data to be extracted

Summary of data to be reported

From Majumbder, K. (2015). A young researcher's guide to a systematic review. Editage Insights. Retrieved from   https://www.editage.com/insights/a-young-researchers-guide-to-a-systematic-review#

Systematic Literature Review

Here are a couple of articles found in Sage Research Methods Online which give good definitions of what a Systematic Literature Review is and how to do one:

Dempster, M. (2003). Systematic review . In Robert L. Miller, & John D. Brewer

      (Eds.), The A-Z of Social Research. (pp. 312-317). London, England: SAGE

      Publications, Ltd. doi: http://dx.doi.org/10.4135/9780857020024.n110

​Crisp, B.R. (2015). Systematic reviews: a social work perspective . Australian

      Social Work, 68 (3): 284-295. http://dx.doi.org/10.1080/0312407X.2015.102426

Schick-Makaroff, K., MacDonald, M. Plummer, M., Burgess, J., & Neander, W. (2016).

      What Synthesis Methodology Should I Use? A Review and Analysis of Approaches to

       Research Synthesis .  AIMS Public Health, 3 (1). 172-215.

      doi: 10.3934/publichealth.2016.1.172

       http://dspace.library.uvic.ca:8080/handle/1828/7464

Inclusion/Exclusion Criteria

  • Veale, T.Search concept tools. Retrieved from //medhealth.leeds.ac.uk/info/639/information_specialists/1500/search_concept_tools Describes various structures for developing criteria: PICO, PICOS, SPIDER, SPICE, etc.

Support for Systematic Reviews

  • Systematic Review Search Strategies Worksheet Organize your review by topic, database, search string, and criteria
  • Evaluation of Sources Questions to ask of primary source articles (both qualitative and quantitative) when evaluating their quality
  • Software for Organizing Systematic Reviews From Columbia University Medical Center's Library
  • Evidence-Based Practice
  • Meta-Ethnography
  • Qualitative Evidence Synthesis

Examples of Systematic Reviews

Prospero: International Prospective Register of Systematic Reviews

This web site collects systematic reviews in process.  By reviewing them, you can see what is included in a systematic review.

Campbell Systematic Reviews

This Monograph series is an open access collection of peer-reviewed systematic reviews.  "Campbell systematic reviews follow structured guidelines and standards for summarizing the international research evidence on the effects of interventions in crime and justice, education, international development, and social welfare." Registration and protocols are available from the Campbell Collaboration Library of Systematic Reviews .

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Ten Simple Rules for Writing a Literature Review

Marco pautasso.

1 Centre for Functional and Evolutionary Ecology (CEFE), CNRS, Montpellier, France

2 Centre for Biodiversity Synthesis and Analysis (CESAB), FRB, Aix-en-Provence, France

Literature reviews are in great demand in most scientific fields. Their need stems from the ever-increasing output of scientific publications [1] . For example, compared to 1991, in 2008 three, eight, and forty times more papers were indexed in Web of Science on malaria, obesity, and biodiversity, respectively [2] . Given such mountains of papers, scientists cannot be expected to examine in detail every single new paper relevant to their interests [3] . Thus, it is both advantageous and necessary to rely on regular summaries of the recent literature. Although recognition for scientists mainly comes from primary research, timely literature reviews can lead to new synthetic insights and are often widely read [4] . For such summaries to be useful, however, they need to be compiled in a professional way [5] .

When starting from scratch, reviewing the literature can require a titanic amount of work. That is why researchers who have spent their career working on a certain research issue are in a perfect position to review that literature. Some graduate schools are now offering courses in reviewing the literature, given that most research students start their project by producing an overview of what has already been done on their research issue [6] . However, it is likely that most scientists have not thought in detail about how to approach and carry out a literature review.

Reviewing the literature requires the ability to juggle multiple tasks, from finding and evaluating relevant material to synthesising information from various sources, from critical thinking to paraphrasing, evaluating, and citation skills [7] . In this contribution, I share ten simple rules I learned working on about 25 literature reviews as a PhD and postdoctoral student. Ideas and insights also come from discussions with coauthors and colleagues, as well as feedback from reviewers and editors.

Rule 1: Define a Topic and Audience

How to choose which topic to review? There are so many issues in contemporary science that you could spend a lifetime of attending conferences and reading the literature just pondering what to review. On the one hand, if you take several years to choose, several other people may have had the same idea in the meantime. On the other hand, only a well-considered topic is likely to lead to a brilliant literature review [8] . The topic must at least be:

  • interesting to you (ideally, you should have come across a series of recent papers related to your line of work that call for a critical summary),
  • an important aspect of the field (so that many readers will be interested in the review and there will be enough material to write it), and
  • a well-defined issue (otherwise you could potentially include thousands of publications, which would make the review unhelpful).

Ideas for potential reviews may come from papers providing lists of key research questions to be answered [9] , but also from serendipitous moments during desultory reading and discussions. In addition to choosing your topic, you should also select a target audience. In many cases, the topic (e.g., web services in computational biology) will automatically define an audience (e.g., computational biologists), but that same topic may also be of interest to neighbouring fields (e.g., computer science, biology, etc.).

Rule 2: Search and Re-search the Literature

After having chosen your topic and audience, start by checking the literature and downloading relevant papers. Five pieces of advice here:

  • keep track of the search items you use (so that your search can be replicated [10] ),
  • keep a list of papers whose pdfs you cannot access immediately (so as to retrieve them later with alternative strategies),
  • use a paper management system (e.g., Mendeley, Papers, Qiqqa, Sente),
  • define early in the process some criteria for exclusion of irrelevant papers (these criteria can then be described in the review to help define its scope), and
  • do not just look for research papers in the area you wish to review, but also seek previous reviews.

The chances are high that someone will already have published a literature review ( Figure 1 ), if not exactly on the issue you are planning to tackle, at least on a related topic. If there are already a few or several reviews of the literature on your issue, my advice is not to give up, but to carry on with your own literature review,

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Object name is pcbi.1003149.g001.jpg

The bottom-right situation (many literature reviews but few research papers) is not just a theoretical situation; it applies, for example, to the study of the impacts of climate change on plant diseases, where there appear to be more literature reviews than research studies [33] .

  • discussing in your review the approaches, limitations, and conclusions of past reviews,
  • trying to find a new angle that has not been covered adequately in the previous reviews, and
  • incorporating new material that has inevitably accumulated since their appearance.

When searching the literature for pertinent papers and reviews, the usual rules apply:

  • be thorough,
  • use different keywords and database sources (e.g., DBLP, Google Scholar, ISI Proceedings, JSTOR Search, Medline, Scopus, Web of Science), and
  • look at who has cited past relevant papers and book chapters.

Rule 3: Take Notes While Reading

If you read the papers first, and only afterwards start writing the review, you will need a very good memory to remember who wrote what, and what your impressions and associations were while reading each single paper. My advice is, while reading, to start writing down interesting pieces of information, insights about how to organize the review, and thoughts on what to write. This way, by the time you have read the literature you selected, you will already have a rough draft of the review.

Of course, this draft will still need much rewriting, restructuring, and rethinking to obtain a text with a coherent argument [11] , but you will have avoided the danger posed by staring at a blank document. Be careful when taking notes to use quotation marks if you are provisionally copying verbatim from the literature. It is advisable then to reformulate such quotes with your own words in the final draft. It is important to be careful in noting the references already at this stage, so as to avoid misattributions. Using referencing software from the very beginning of your endeavour will save you time.

Rule 4: Choose the Type of Review You Wish to Write

After having taken notes while reading the literature, you will have a rough idea of the amount of material available for the review. This is probably a good time to decide whether to go for a mini- or a full review. Some journals are now favouring the publication of rather short reviews focusing on the last few years, with a limit on the number of words and citations. A mini-review is not necessarily a minor review: it may well attract more attention from busy readers, although it will inevitably simplify some issues and leave out some relevant material due to space limitations. A full review will have the advantage of more freedom to cover in detail the complexities of a particular scientific development, but may then be left in the pile of the very important papers “to be read” by readers with little time to spare for major monographs.

There is probably a continuum between mini- and full reviews. The same point applies to the dichotomy of descriptive vs. integrative reviews. While descriptive reviews focus on the methodology, findings, and interpretation of each reviewed study, integrative reviews attempt to find common ideas and concepts from the reviewed material [12] . A similar distinction exists between narrative and systematic reviews: while narrative reviews are qualitative, systematic reviews attempt to test a hypothesis based on the published evidence, which is gathered using a predefined protocol to reduce bias [13] , [14] . When systematic reviews analyse quantitative results in a quantitative way, they become meta-analyses. The choice between different review types will have to be made on a case-by-case basis, depending not just on the nature of the material found and the preferences of the target journal(s), but also on the time available to write the review and the number of coauthors [15] .

Rule 5: Keep the Review Focused, but Make It of Broad Interest

Whether your plan is to write a mini- or a full review, it is good advice to keep it focused 16 , 17 . Including material just for the sake of it can easily lead to reviews that are trying to do too many things at once. The need to keep a review focused can be problematic for interdisciplinary reviews, where the aim is to bridge the gap between fields [18] . If you are writing a review on, for example, how epidemiological approaches are used in modelling the spread of ideas, you may be inclined to include material from both parent fields, epidemiology and the study of cultural diffusion. This may be necessary to some extent, but in this case a focused review would only deal in detail with those studies at the interface between epidemiology and the spread of ideas.

While focus is an important feature of a successful review, this requirement has to be balanced with the need to make the review relevant to a broad audience. This square may be circled by discussing the wider implications of the reviewed topic for other disciplines.

Rule 6: Be Critical and Consistent

Reviewing the literature is not stamp collecting. A good review does not just summarize the literature, but discusses it critically, identifies methodological problems, and points out research gaps [19] . After having read a review of the literature, a reader should have a rough idea of:

  • the major achievements in the reviewed field,
  • the main areas of debate, and
  • the outstanding research questions.

It is challenging to achieve a successful review on all these fronts. A solution can be to involve a set of complementary coauthors: some people are excellent at mapping what has been achieved, some others are very good at identifying dark clouds on the horizon, and some have instead a knack at predicting where solutions are going to come from. If your journal club has exactly this sort of team, then you should definitely write a review of the literature! In addition to critical thinking, a literature review needs consistency, for example in the choice of passive vs. active voice and present vs. past tense.

Rule 7: Find a Logical Structure

Like a well-baked cake, a good review has a number of telling features: it is worth the reader's time, timely, systematic, well written, focused, and critical. It also needs a good structure. With reviews, the usual subdivision of research papers into introduction, methods, results, and discussion does not work or is rarely used. However, a general introduction of the context and, toward the end, a recapitulation of the main points covered and take-home messages make sense also in the case of reviews. For systematic reviews, there is a trend towards including information about how the literature was searched (database, keywords, time limits) [20] .

How can you organize the flow of the main body of the review so that the reader will be drawn into and guided through it? It is generally helpful to draw a conceptual scheme of the review, e.g., with mind-mapping techniques. Such diagrams can help recognize a logical way to order and link the various sections of a review [21] . This is the case not just at the writing stage, but also for readers if the diagram is included in the review as a figure. A careful selection of diagrams and figures relevant to the reviewed topic can be very helpful to structure the text too [22] .

Rule 8: Make Use of Feedback

Reviews of the literature are normally peer-reviewed in the same way as research papers, and rightly so [23] . As a rule, incorporating feedback from reviewers greatly helps improve a review draft. Having read the review with a fresh mind, reviewers may spot inaccuracies, inconsistencies, and ambiguities that had not been noticed by the writers due to rereading the typescript too many times. It is however advisable to reread the draft one more time before submission, as a last-minute correction of typos, leaps, and muddled sentences may enable the reviewers to focus on providing advice on the content rather than the form.

Feedback is vital to writing a good review, and should be sought from a variety of colleagues, so as to obtain a diversity of views on the draft. This may lead in some cases to conflicting views on the merits of the paper, and on how to improve it, but such a situation is better than the absence of feedback. A diversity of feedback perspectives on a literature review can help identify where the consensus view stands in the landscape of the current scientific understanding of an issue [24] .

Rule 9: Include Your Own Relevant Research, but Be Objective

In many cases, reviewers of the literature will have published studies relevant to the review they are writing. This could create a conflict of interest: how can reviewers report objectively on their own work [25] ? Some scientists may be overly enthusiastic about what they have published, and thus risk giving too much importance to their own findings in the review. However, bias could also occur in the other direction: some scientists may be unduly dismissive of their own achievements, so that they will tend to downplay their contribution (if any) to a field when reviewing it.

In general, a review of the literature should neither be a public relations brochure nor an exercise in competitive self-denial. If a reviewer is up to the job of producing a well-organized and methodical review, which flows well and provides a service to the readership, then it should be possible to be objective in reviewing one's own relevant findings. In reviews written by multiple authors, this may be achieved by assigning the review of the results of a coauthor to different coauthors.

Rule 10: Be Up-to-Date, but Do Not Forget Older Studies

Given the progressive acceleration in the publication of scientific papers, today's reviews of the literature need awareness not just of the overall direction and achievements of a field of inquiry, but also of the latest studies, so as not to become out-of-date before they have been published. Ideally, a literature review should not identify as a major research gap an issue that has just been addressed in a series of papers in press (the same applies, of course, to older, overlooked studies (“sleeping beauties” [26] )). This implies that literature reviewers would do well to keep an eye on electronic lists of papers in press, given that it can take months before these appear in scientific databases. Some reviews declare that they have scanned the literature up to a certain point in time, but given that peer review can be a rather lengthy process, a full search for newly appeared literature at the revision stage may be worthwhile. Assessing the contribution of papers that have just appeared is particularly challenging, because there is little perspective with which to gauge their significance and impact on further research and society.

Inevitably, new papers on the reviewed topic (including independently written literature reviews) will appear from all quarters after the review has been published, so that there may soon be the need for an updated review. But this is the nature of science [27] – [32] . I wish everybody good luck with writing a review of the literature.

Acknowledgments

Many thanks to M. Barbosa, K. Dehnen-Schmutz, T. Döring, D. Fontaneto, M. Garbelotto, O. Holdenrieder, M. Jeger, D. Lonsdale, A. MacLeod, P. Mills, M. Moslonka-Lefebvre, G. Stancanelli, P. Weisberg, and X. Xu for insights and discussions, and to P. Bourne, T. Matoni, and D. Smith for helpful comments on a previous draft.

Funding Statement

This work was funded by the French Foundation for Research on Biodiversity (FRB) through its Centre for Synthesis and Analysis of Biodiversity data (CESAB), as part of the NETSEED research project. The funders had no role in the preparation of the manuscript.

IFLA Social Science Libraries Section Blog

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literature review in social research

Systematic Review in the Realm of Social Science

We are starting to introduce you our speakers for the IFLA Social Sciences Libraries’ webinar  Systematic Review Success: An Introductory Workshop for Librarians & Information Professionals 

First presenter is Muhammad Yousuf Ali (Karachi, Pakistan).

Dr. Muhammad Yousuf Ali is a professional librarian, information literacy trainer, and library researcher. He has completed the PhD 2023, from The Islamia University Bahawalpur, Punjab. He has done M. Phil from Hamdard University Karachi 2016 and MLIS from the University of Karachi with the distinction of 2nd Position, 2008.

Currently, he has been serving as an Associate Librarian at The Aga Khan University, Karachi since January 2017 till date. Before this, he served as Deputy Librarian at SMIU from September 2012 to Jan 2017; also performed Job assignments at the Defence Central Library (DCL), Karachi from Aug 2009 to Aug 2012.

He has written 29 research paper in reputable research journals. His Research area of Interest are Web 2.0, Scholarly Communication, Academic Scholarly Networks Sites, Digital Literacy, and Social Media Networks. Since 2019 he has been working as a member of the IFLA Social Science Libraries Standing Committee (2nd term till 2027).

The theme of the presentation: Systematic Review in the Realm of Social Science

Abstract: Systematic review is the core methodology to carry out evidence-based literature synthesis in a systematic way. Systematic review is very popular methodology in the field of Health/Medical Sciences The first systematic review was published in 1753 by James Lind, who provided a summary of evidence on scurvy (Egger et al., 2022). The term “systematic review” was first introduced in social sciences in the 1930s to summarize previous studies that tested a hypothesis (Moosapour et al., 2021).

Today Systematic review is not limited only to health science and now days systematic review conducted in the core subjects of social science, like Education, Economics, Journalism, Health Science etc. Last one-decade social science there is substantial growth of systematic review the field of social sciences. In this discussion discuss how to carry out systematic review in the field of social sciences and role of the social science librarian in the building of search strategy and literature search and retrieved the studies from different databases.

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Peer-reviewed

Research Article

Social robots in research on social and cognitive development in infants and toddlers: A scoping review

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Visualization, Writing – original draft, Writing – review & editing

* E-mail: [email protected]

Affiliation Department of Psychology, UiT The Arctic University of Norway, Tromsø, Norway

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Roles Conceptualization, Investigation, Supervision, Writing – review & editing

Affiliation Department of Computer Science, UiT The Arctic University of Norway, Tromsø, Norway

Roles Conceptualization, Supervision, Writing – review & editing

  • Solveig Flatebø, 
  • Vi Ngoc-Nha Tran, 
  • Catharina Elisabeth Arfwedson Wang, 
  • Lars Ailo Bongo

PLOS

  • Published: May 15, 2024
  • https://doi.org/10.1371/journal.pone.0303704
  • Peer Review
  • Reader Comments

Table 1

There is currently no systematic review of the growing body of literature on using social robots in early developmental research. Designing appropriate methods for early childhood research is crucial for broadening our understanding of young children’s social and cognitive development. This scoping review systematically examines the existing literature on using social robots to study social and cognitive development in infants and toddlers aged between 2 and 35 months. Moreover, it aims to identify the research focus, findings, and reported gaps and challenges when using robots in research. We included empirical studies published between 1990 and May 29, 2023. We searched for literature in PsychINFO, ERIC, Web of Science, and PsyArXiv. Twenty-nine studies met the inclusion criteria and were mapped using the scoping review method. Our findings reveal that most studies were quantitative, with experimental designs conducted in a laboratory setting where children were exposed to physically present or virtual robots in a one-to-one situation. We found that robots were used to investigate four main concepts: animacy concept, action understanding, imitation, and early conversational skills. Many studies focused on whether young children regard robots as agents or social partners. The studies demonstrated that young children could learn from and understand social robots in some situations but not always. For instance, children’s understanding of social robots was often facilitated by robots that behaved interactively and contingently. This scoping review highlights the need to design social robots that can engage in interactive and contingent social behaviors for early developmental research.

Citation: Flatebø S, Tran VN-N, Wang CEA, Bongo LA (2024) Social robots in research on social and cognitive development in infants and toddlers: A scoping review. PLoS ONE 19(5): e0303704. https://doi.org/10.1371/journal.pone.0303704

Editor: Simone Varrasi, University of Catania, ITALY

Received: February 5, 2024; Accepted: April 29, 2024; Published: May 15, 2024

Copyright: © 2024 Flatebø et al. This is an open access article distributed under the terms of the Creative Commons Attribution License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Data Availability: All data are available from the OSF database doi.org/10.17605/OSF.IO/WF48R .

Funding: The author(s) received no specific funding for this work.

Competing interests: The authors have declared that no competing interests exist.

Introduction

Early childhood encompasses the infant and toddler years, marked by gradual but rapid growth in both social and cognitive development [ 1 , 2 ]. Social development involves acquiring skills to interact and build social bonds with others, whereas cognitive development refers to developing skills related to thinking and reasoning processes [ 1 , 2 ]. Research in these two subdisciplines focuses on a diverse range of abilities, such as attachment [ 3 ], imitation [ 4 ], play [ 5 , 6 ], memory [ 7 ], theory of mind [ 8 ], social cognition [ 4 ], and language acquisition [ 9 , 10 ]. Theory of Mind (ToM), the ability to attribute underlying mental states like beliefs, desires, and intentions to others [ 11 – 13 ], has not previously been studied in pre-verbal infants [ 14 , 15 ]. However, recent advances in methods have demonstrated that a rudimentary ToM may emerge earlier than the traditional assumption at the age of four [ 14 , 15 ]. In line with this research, an interesting question is whether infants attribute mental states to non-human agents. Similarly, animacy understanding, the ability to classify entities as animate or inanimate [ 16 – 18 ], has been demonstrated in infants as young as two months [ 19 – 22 ], and by three years of age, children are good at understanding this distinction. Research on animacy examines how young children distinguish living beings and objects based on featural and dynamic cues such as faces, contingency behavior, and goal-directed or self-generated movement, which may involve using non-human agents possessing such cues [ 16 , 23 – 27 ].

Developmental psychology uses diverse methodologies, designs, data-gathering instruments and materials, and formats for stimuli presentation, and the research can be conducted in various research settings [ 28 ]. Using social robots as part of research methods has emerged as a promising way to gain social and cognitive developmental insights [ 29 – 31 ]. Some pioneering studies have also demonstrated that social robots can contribute to cognitive assessments of elderly people and children with autism [ 32 , 33 ]. These robots are designed for social interactions with humans, and they are often physically embodied, with human or animal-like qualities, and can be autonomous or pre-programmed to perform specific actions, and they engage in social interactions [ 34 , 35 ]. Social robots often have an anthropomorphic design with human-like appearance and behavior. For example, they commonly have heads with facial features and can display various social behaviors such as facial expressions, eye contact, pointing, or postural cues [ 36 – 38 ]. Two social robots commonly used for research on social and cognitive development skills are Robovie [ 39 ] and NAO [ 40 ]. In research settings, social robots can serve various roles, such as social partners in interactions [e.g., 40 , 41 ], teaching aids delivering learning content [ 40 , 42 , 43 ], and they can be equipped with sensors and cameras to record child behaviors [ 39 ].

There are several research advantages of using social robots that are not easily achievable through other means when studying young children. Firstly, they provide a level of control and consistency that can be challenging to achieve with human experimenters [ 32 , 44 ]. Secondly, because social robots are designed for social interactions, they might have potential in research on social learning situations such as imitation studies. Third, the socialness of robots in appearance and behavior [ 45 ], in addition to their novelty, make them potentially more suited to capture a child’s attention and sustain their engagement over longer time periods for a variety of testing purposes. Lastly, social robots offer a compelling avenue for advancing our understanding of young children’s early ToM and animacy understanding related to non-human agents with rich social properties and how they represent social robots specifically.

The current review

Although social robots are increasingly used in various settings with children, little is known about their utility as a research tool investigating social and cognitive concepts in infants and toddlers. We need to determine at which stages in early childhood children are receptive to and can learn from these robots. Currently, there is no available scoping review or systematic review of the available body of literature in this field. A review of the existing literature is needed to advance our understanding of social robots’ relevance in research with younger age groups and map the current state of knowledge in this field. Given the potential diversity in methodologies, research designs, and the wide range of developmental topics and concepts in the present research field, we decided to do a scoping review. Consequently, the main objective of the current scoping review is to provide a comprehensive overview and summary of the available literature on the use of social robots as research tools for studying the social and cognitive development of typically developing infants and toddlers aged 2 to 35 months.

Our focus is on research using social robots to inform child development, rather than research exclusively focusing on robot skills and application. We focus on typically developing children in the infancy and toddler years, younger than 3 years. We exclude neonates (0–2 months) and preschoolers (3–5 years) due to the notable distinctions in their developmental stages, which may necessitate different research methods compared to those used for infants and toddlers. Our definition of social robots is broad, encompassing all embodied robots exposed to children in a research context, irrespective of form and presentation format. However, we recognize the significance of eyes in early childhood communication [ 46 ] and, consequently, restrict our inclusion to only robots featuring eyes. Our definition covers both robots commonly defined as social robots as well as robots with social features in form and/or behavior. We chose this definition because both types of robots might be relevant for how non-human agents with richer social features can inform social and cognitive development.

This review will provide an overview of the research literature, covering research on concepts of social and cognitive development using robots, the research methods employed, and the types of robots used and their purposes. Also, our aim is to summarize the research trends by identifying the primary research focuses and findings. Finally, we want to summarize the reported gaps and challenges in this research field. Hopefully, the current review can be valuable for future research, helping to decide how to employ social robots in research settings with infants and toddlers and to support the development of age-appropriate robots for children.

We conducted a scoping review, which aimed to explore and map the concepts and available literature in a given field of research [ 47 ]. Like systematic reviews, scoping reviews follow rigorous and transparent methods [ 47 , 48 ]. But, differently from systematic reviews, scoping reviews ask broader rather than specific research questions to encompass the extent and breadth of the available literature of a given field [ 47 , 48 ]. We used The Preferred Reporting Items for Systematic Reviews and Meta-Analyses Extension for Scoping Reviews (PRISMA-ScR) ( S1 Checklist ) to improve this scoping review’s methodological and reporting quality. We preregistered the protocol for this study on Open Science Framework on May 19, 2023 (see updated version of the protocol: https://osf.io/2vwpn/ ). We followed the recommendations of the Johanna Briggs Institute (JBI) [ 49 ] and the first five stages in the methodological framework of Arksey and O’Malley [ 47 ] and Levac and O’Brien’s advancements of this framework [ 50 ].

Stage 1: Identifying the research questions

The review was guided by three research questions: 1) What is the extent and nature of using social robots as a research tool to study social and cognitive development in infants and toddlers? 2) What are the primary research focus and findings? 3) What are the reported research gaps and challenges when using social robots as a research tool?

Stage 2: Identifying relevant studies

Inclusion criteria..

We developed inclusion criteria related to the publication type, target child population, the robot type, and the research focus ( Table 1 ) to focus the scope of the review.

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In the full-text screening, we excluded studies by the first unmet inclusion criteria, i.e., we checked if the publication met the criteria for publication type first, then for the target population, robot type, and finally, the research focus.

https://doi.org/10.1371/journal.pone.0303704.t001

We consulted multiple databases to identify studies, as social robotics is an interdisciplinary field. We included conference proceedings and preprints because studies within robotics are often published in this format [ 51 – 53 ].

Search strategy

We searched for literature in PsychINFO (OVID), Education Resources Information Center (ERIC, EMBASE), and Web of Science. We searched for preprints using the Preprint Citation Index in Web of Science and in PsyArXiv. All searches were done on 29 May 2023. In consultation with an academic librarian, we developed a search strategy and search terms, which are presented in the S1 File . We used controlled vocabulary in addition to keywords when searching in PsychINFO and ERIC. Web of Science and PsyArXiv lack their own controlled vocabulary, so PsychINFO and ERIC keywords were used in the searches. We categorized the search terms into three categories: robot type, target child population, and social and cognitive developmental concepts. For a comprehensive search, we used the search terms “robot*”, “robotics”, “social robotics”, and “human robot interaction” related to robot type category. Moreover, for the target child population category we used terms like “infan*”, “toddler*”, “child*”, “infant development”, and “childhood development”. Lastly, for developmental concepts we used terms such as “cognitive development”, “social development”, “social cognition”, and “psychological development”.

Stage 3: Study selection

We developed a screening questionnaire a priori ( doi.org/10.17605/OSF.IO/4BGX6 ), which all reviewers (SF, LAB, and VT) piloted initially on a random sample of studies. After revising the screening questionnaire, we started screening studies for eligibility in the web-based software Covidence [ 54 ]. We removed duplications manually and by using the Covidence duplicate check tool. All studies were screened by two reviewers independently using the screening questionnaire. The first author (SF) screened all studies, whereas LAB and VT screened half of the studies each. We resolved disagreements by team discussion. The studies were screened through a two-step process: 1) screening of titles and abstracts; 2) screening of full texts. In full-text screening, we followed the exclusion reason order in Table 1 and excluded studies by the first unmet inclusion criteria.

Stage 4: Data charting

We developed a data charting template a priori in Covidence and we used it to chart data from the studies included. The first author (SF) piloted the data charting template on five studies and iteratively modified it based on recommendations [ 50 ]. The main revisions included changes to the template layout, adding entities (i.e., final sample size and physical CRI contact), and providing more charting instructions and explanations of the entities. The details about the newest version of the charting template and charted entities are available at OSF ( doi.org/10.17605/OSF.IO/B32R6 ). The first author (SF) charted data from each publication, and a second reviewer (LAB or VT) checked the charted data for completeness and accuracy in Covidence. Disagreements were resolved by discussion in the research team. We charted data regarding general study characteristics (e.g., authors, publication year, publication type, and country of the first author), research aims, developmental concepts, methods (e.g., research methodology and design, research setting, procedure and conditions, material, outcome measures, and type of CRI), child population characteristics (e.g., sample size, age, and socioeconomic background), robot characteristics (e.g., robotic platform, developer, exposition, physical CRI contact, purpose of use, form, appearance, autonomy, and behavior), reported gaps and limitations, research findings and conclusions. We exported the charted data from Covidence to Excel. All charted data is available at OSF ( doi.org/10.17605/OSF.IO/WF48R ).

Stage 5: Collation, summarizing, and reporting results

The reviewed studies are summarized, reported, and discussed in line with the fifth stage of Arksey and O’Malley’s scoping review framework in the following sections. We classified the studies based on the type of developmental concepts they involved.

Search results

Overall, we identified 1747 studies from all database searches. After removing duplicates, and screening titles and abstracts, we screened 187 full texts for eligibility. Out of these, 158 studies were excluded. Finally, we included 29 studies in the review. Fig 1 shows the details of the search results and the study selection process in the PRISMA flowchart diagram [ 55 ].

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The study selection process, including procedures of identification, and screening of studies. Studies were excluded based on a fixed order of exclusion reasons, including only the first incident of an unmet reason in this diagram.

https://doi.org/10.1371/journal.pone.0303704.g001

General characteristics

S1 Table provides an overview of all reviewed studies, including general characteristics, research methods, aims, sample characteristics, the robotic platform and other measures used, and a summary of the main findings and conclusions. There were 25 journal articles, three conference papers, and one magazine article. None of the studies were preprints. Studies were published between 1991 to 2023, and the research activity slightly grew over the past three decades ( Fig 2 ).

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The cumulative number of studies per year between 1990 to 29. May 2023.

https://doi.org/10.1371/journal.pone.0303704.g002

The authors came from different countries, and most studies were conducted in Japan, followed by the United States and Canada ( Table 2 ).

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Countries of the lead authors ( N = 29).

https://doi.org/10.1371/journal.pone.0303704.t002

Research methods

Almost all studies ( n = 25) used quantitative methodology, while only two studies used qualitative methodology and one used a mixed approach. Twenty-five of the studies used an experimental design, while the remaining four used a descriptive, correlational, case study, or ethnomethodology design. Twenty-four studies were conducted in a laboratory or in a controlled laboratory setting. Two studies were conducted in ecological settings, such as classrooms. The remaining three studies were conducted in different locations, one study in a naturalistic setting at a science museum, and two studies used various locations (i.e., laboratory, ecological and/or naturalistic location).

Child characteristics

The final sample sizes of the studies ranged from 6 to 230 participants, with the ages of participants ranging from 2 to 35 months. While some studies [ 56 – 62 ] included participants older than the target age, this review only focuses on findings related to children in the target age group. Twenty studies included toddlers who were 12 months or older, while seven studies included infants under 12 months. Five studies reported the socioeconomic status of the families [ 63 – 67 ], all belonging to the middle-class. For more details about the samples, see S1 Table .

Robot characteristics and interaction types

We identified 16 social robots ( Table 3 and Fig 3 ), most having a humanoid appearance ( n = 24), whereas the remaining were animal-like ( n = 4) and a ball-shaped robot ( n = 1). The robots used were Robie Sr., Robovie, Robovie2, NAO, Dr. Robot Inc, HOAP-2, RUBI, RUBI-6, iRobiQ, Sphero, ReplieeQ2, MyKeepon, Bee-Bot, 210 AIBO, MiRoE, and Opie. Robovie (versions 1 and 2) was most frequently used ( n = 8). Most robots were pre-programmed to perform specific behaviors to examine children’s responses to these acts ( n = 24), such as making eye contact or gazing in the direction of an object [e.g., 68 ], or performing specific actions with objects [e.g., 62 ]. Two studies used autonomous robot dogs that acted by themselves and reacted to the children’s behavior [ 60 , 61 ]. Additionally, some [ 57 , 58 , 69 ] exposed children to robots that were autonomous or pre-programmed at different phases of the experiment.

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Images b, c, e, f, h, j, k, and l are modified cropped versions of the original work. Original images are licensed under CC-BY. For the robots Dr. Robot Inc., Opie, RUBI, and RUBI-6, we could not find images with a CC-BY (or similar) license. The Android and mechanical configurations of the same robot are shown in image (h). The image sources are: a) [ 70 ]; b) [ 71 ]; c) [ 72 ]; d) [ 73 ]; e) [ 74 ]; f) [ 75 ]; g) [ 76 ]; h) [ 77 ]; i) [ 78 ]; j) [ 79 ]; k & l); [ 80 ].

https://doi.org/10.1371/journal.pone.0303704.g003

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H = humanoid; NH = non-humanoid; n = number of studies using a given robot.

https://doi.org/10.1371/journal.pone.0303704.t003

In most studies, the robots were present in the same physical location as the child ( n = 18), whereas the remaining robots were presented in video ( n = 11). In most cases, the child-robot interaction did not involve any physical contact with the robot ( n = 19). A total of 34 experiments were conducted in the 29 reviewed articles in which children were exposed to robots in some way. Most commonly, the robot was exposed to the child in a one-to-one interaction or situation ( n = 20), including both live interactions and passive observations without social exchange. The remaining were bystander interactions ( n = 5), where the child observed the robot interact with someone else, children-robot interactions in groups ( n = 4), or a mixture of different interaction types ( n = 5).

Outcome measures and other instruments and material

Details of the outcome measures are presented in the S1 Table . The most frequent measure in the studies was children’s looking behavior during stimuli presentation ( n = 12). Looking behavior was measured using different instruments, such as eye tracking methods, video recordings captured by cameras, or observational notes. Various techniques were used to analyze looking behavior, such as visual habituation, preferential looking, violation of expectation, and anticipatory looking. Another common measure was children’s imitation behavior assessed in imitation tests by analyzing the performance of target actions ( n = 7).

Research focus, key findings, and conclusions

The studies focused on several social and cognitive skills that we clustered into 4 main categories ( Table 4 ). The key findings and conclusions of all studies are presented in the S1 Table .

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The other category includes the concepts of computational thinking ( n = 1), reading interest and skills ( n = 1), and physical play and emotions during robot interaction ( n = 1).

https://doi.org/10.1371/journal.pone.0303704.t004

Animacy understanding.

Seven studies investigated children’s understanding of animacy ( Table 4 ). They examined how children classify robots as animate or inanimate based on their appearance [ 77 , 91 ], movements [ 81 ], and interactive behaviors [ 60 , 61 , 82 , 91 ], using both humanoid and animal-like robots ( Table 3 and Fig 3 ). The findings were diverse, with children sometimes perceiving robots as more like living beings when the robots had a highly human-like appearance [ 77 ] or behaved contingently [ 82 , 91 , 92 ]. For example, infants aged 6 to 14 months did not differentiate between a highly human-like android and a human, viewing both as animate, but they recognized the difference between a human and a mechanical-looking robot ( Fig 3 ) [ 77 ]. Contingency behavior influenced children’s animacy understanding, with children’s reactions to robots varying depending on the robots’ contingency [ 82 , 92 ]. Children aged 9 to 17 months who observed contingent interactions between a robot and a human were more likely to perceive the robot as a social being, suggesting the importance of responsive behavior in animacy perception [ 82 , 92 ]. Nine- and twelve-month-old infants showed different expectations for human and robot movement, demonstrating increased negative affect when robots moved autonomously, suggesting that infants might consider robots inanimate regardless of self-generated motion [ 81 ]. Studies with robot dogs showed that children differentiated between robotic dogs and toy dogs, but they did not necessarily view the robotic dog as a living animal [ 60 , 61 ]. However, they did engage with the robotic dog in a manner suggesting that they perceived it as a social partner [ 60 , 61 ]. Observations of 12- to 24-month-old toddlers’ long-term interactions with a social robot indicated that they perceived the robot as a social partner [ 91 ]. The robot’s interactivity, appearance, and inscriptions of gender and social roles influenced toddlers’ attribution of animacy [ 91 ]. One study discussed anecdotal observations suggesting that toddlers may ascribe animacy to robots based on reciprocal vocalizations and social behaviors, such as inviting the robot to dance or apologizing to it after accidental contact [ 63 ]. Two studies connected children’s concepts of animacy with their understanding of actions, particularly goal-directed and contingent actions [ 77 , 91 ], which will be discussed in the section below on action understanding.

Action understanding.

Ten studies used humanoid social robots to examine children’s understanding of various actions (Tables 3 and 4 ), including referential actions [ 66 , 67 , 72 , 84 – 86 ], goal-directed actions [ 83 , 87 , 88 ], and intentions behind failed actions [ 68 ]. Action understanding refers to the ability to recognize and respond appropriately to other’s actions, infer the goals of actions, and detect the intention underlying the actions [ 95 ].

Studies on referential actions [ 66 , 67 , 72 , 84 – 86 ] showed that children aged 10 to 18 months can follow the gaze of humanoid robots, but their understanding of the robot’s intentions varied. For example, 12-month-olds respond to robot gaze, and it is not just an attentional reflex to its head movements [ 84 ], but they do not anticipate object appearance following robot gaze as they do for humans [ 84 , 85 ]. Similarly, one study [ 72 ] found that 17-month-olds more frequently followed the human gaze than the robot gaze, suggesting that toddlers did not understand the referential intention of the robot’s gaze. Yet, toddlers may still understand the robot’s referential intentions, such as when the robots provide verbal cues during object learning [ 66 , 86 ] or when the robot has previously engaged socially with adults [ 67 ]. Studies on goal-directed actions [ 83 , 87 , 88 ] showed that infants from 6.5 months could identify the goals of a humanoid robot as it is moving towards a goal destination, and they evaluate whether the robot is performing the most efficient path to reach its goal [ 83 ]. However, they do not attribute goals to a featureless box, suggesting that the human-like appearance of an agent influences infants’ reasoning about an agent’s actions [ 83 ]. Moreover, 13-month-old toddlers did not expect cooperative actions between humans and robots, even with social cues present [ 87 ]. By 17 months, toddlers showed signs of predicting the goal-directed reaching actions towards a target of both humans and humanoid robots, indicating an understanding of goal-directed behavior irrespective of the agent [ 106 ]. Finally, toddlers aged 24 to 35 months recognized the intention behind a robot’s failed attempts to place beads inside a cup, but only when the robot made eye contact [ 68 ].

Social robots were used to study two kinds of imitation in young children, i.e., their ability to learn by observing and imitating others [ 96 ]. Half of the studies focused on infants aged 2–8 months and their imitation of the humanoid robot’s bodily movements, also known as motor imitation, and contingency learning in a face-to-face interaction [ 69 , 89 , 90 ]. Although 2- to 5-month-olds paid more attention to the robot when it moved, only 6- to 8-month-olds imitated its motor movements and demonstrated contingency learning [ 69 , 89 , 90 ]. The remaining studies investigated 1- to 3-year-old toddlers’ imitation of a robot’s actions with objects, such as assembling a rattle and shaking it to make a sound [ 58 , 62 , 93 ]. The studies found that toddlers imitate both physically present [ 58 ] and on-screen robots [ 62 ] and that their imitation of robots increased with age [ 58 , 62 ]. Toddlers who interacted more with the robot prior to the imitation test were more likely to imitate it [ 58 ], though they still imitated humans more frequently [ 58 , 62 ]. Moreover, toddlers’ imitation from on-screen demonstrations of a human experimenter performing actions is not facilitated by presenting such videos embedded in robots behaving socially [ 93 ].

Early conversational skills.

Three studies used a toy robot to investigate early conversational skills in toddlers (Tables 3 and 4 ). The robot provided constant verbal stimulation through an in-built speaker. By using a robot, the researchers aimed to eliminate potential confounding nonverbal cues (e.g., gaze, gestures) inevitably present in human conversation that could affect toddlers’ responses [ 63 – 65 ]. For 24-month-olds, when the robot reciprocated toddlers’ utterances by repeating and expanding the topic, it led to more topic-maintaining conversation and increased linguistically mediated social play [ 63 ]. Moreover, 24-month-olds recognized when the robot’s responses were semantically relevant and on-topic, and in these situations, toddlers were more likely to continue and expand the conversational topic compared to when the robot was off-topic [ 64 ]. Older toddlers, aged 27 and 33 months, demonstrated an understanding of pragmatic quantity rules in conversations by responding appropriately to specific and general queries when conversing with the robot [ 65 ].

Other concepts and related findings.

The remaining studies used various social robots ( Table 3 ) to examine: reading ability [ 56 ], computational thinking programming, coding skills [ 59 ], and physical play and emotional responses [ 57 ]. For more details about these studies, see the S1 Table .

Gaps and challenges

To address our third research question, we summarize gaps and challenges in using social robots as a research tool reported by the authors of the studies in the review. The most reported gaps by the authors were related to children’s familiarity with robots, testing the effect of specific robot appearance and/or behavior cues, the design of the robot, and testing across different settings. Many studies [ 58 , 62 , 72 , 82 , 85 , 87 , 88 ] discussed that future work should investigate whether children’s familiarity with robots might influence their understanding of and response to robots. For example, Okumura discusses [ 85 ] that infants might have stronger expectations for referential cues, such as gaze, from humans rather than robots due to their familiarity with human interaction. Moreover, future studies should investigate whether children’s increased exposure to robots can enhance their ability to understand and respond to a robot’s referential communication [ 85 ]. Several studies suggest that further research should investigate how a robot’s physical appearance and behavior impact children’s perception, comprehension, and learning from robots [ 66 , 81 – 83 , 85 , 87 ]. For instance, Okumura et al. [ 86 ] suggest that future research should examine whether verbal cues provided by robots influence infants’ object learning. Regarding gaps related to robotic design, one study [ 92 ] elucidated that robotic developers should aim to make robots that can interact autonomously without interference from a human operator. Related to the robot’s design, Peca and colleagues [ 92 ] propose that future work should try to make robots that can interact autonomously with the child without the need for an operator. Most of the studies were conducted in experimental settings, and some studies [ 69 , 72 ] suggest that future work should examine child-robot interactions in more naturalistic settings.

Most studies ( n = 24) reported some challenges or limitations related to using social robots as a research tool. Many studies ( n = 10) reported challenges related to the robot’s design, such as issues related to its appearance and functionality. For example, additional human operators are required in the experimental procedures due to the technical constraints of the robots, difficulty in making the robots’ movements resemble human movements, or challenges with using robots in live tasks because robots fail to provide the stimuli correctly or do not respond appropriately during interactions. Several studies ( n = 7) reported children having challenges understanding the robot, such as its actions, communicative cues, and underlying intentions. Relatedly, some studies discussed that children’s lack of familiarity and experience with robots may contribute to difficulty understanding them and make them more distracting ( n = 4). Several studies ( n = 5) reported children experiencing challenges with task focus, including little or too much interest in the robot, irritability during robot inactivity, or children being distracted and leaving the task activity. Some studies ( n = 3) discussed ecological validity issues, such as the generalization of findings across settings and with specific robots to other robot types or humans. Relatedly, we noticed that few studies used control groups with human or non-human agents for the robots they used, and there is limited discussion on the absence of these controls. An overview of commonly reported challenges is presented in Table 5 .

thumbnail

The category “no limitations reported” refers to studies that have not reported any challenges relevant to using social robots as a research tool.

https://doi.org/10.1371/journal.pone.0303704.t005

This scoping review is a novel contribution to the field as it is the first to systematically cover the breadth of the literature on how social robots have been used in early development research to investigate social and cognitive development. Our review provides an overview of general characteristics, methods, research focus, findings, and the reported gaps and challenges when social robots are used in early developmental research. Previous systematic reviews and scoping reviews have focused on using social robots with older children in other settings, such as in education [ 97 ], supporting autism development [ 98 – 102 ], or various health care contexts [ 103 – 106 ]. Although we maintained the wide approach of a scoping review, we found that an overarching research focus in the reviewed literature was to determine if social robots can act as social partners for young children. According to this literature, children sometimes classify social robots as social partners and can interpret the social cues and actions of robots in certain situations. Thus, the studies demonstrate the potential of using various social robots in early developmental research, but do not suggest that social robots can replace humans in research settings.

General characteristics and methods

We found that the use of social robots in early development research is a small research field, and we found 29 studies for the review. Most studies were quantitative with experimental designs and conducted in controlled laboratory settings, in which the children were exposed to the robots in a one-to-one situation. Few studies used qualitative methodology [ 59 , 60 , 91 ], and only one study [ 91 ] observed child-robot interactions in a long-term context. Most robots were humanoid and pre-programmed to perform a specific social behavior of interest. We had a broad definition of social robots, including robots that fit typical descriptions of social robots, such as Robie Sr., Robovie, Robovie2, NAO, Dr. Robot Inc., HOAP-2, RUBI, RUBI-6, iRobiQ, ReplieeQ2, MyKeepon, 210 AIBO, MiRoE, and Opie ( Table 3 and Fig 3 ). However, we also found robots not typically considered social robots, such as the robotic ball Sphero and Bee-Bot ( Table 3 and Fig 3 ). Notably, the robots used in the studies varied in their level of advancement. Some were relatively simple and immobile, like the Robie Sr. robot, while others were capable of autonomous action, such as the NAO robot ( Table 3 and Fig 3 ). Naturally, some of the more advanced robots were unavailable when the first studies were conducted, and therefore, we found that more simplistic robots were used in the studies that were first published.

Research focus and key findings

Our review shows research trends in using social robots to study social and cognitive concepts such as animacy understanding, action understanding, imitation, and early conversational skills. Some studies also used robots to examine reading abilities, computational thinking, and emotions. We found that most studies focused on whether children classify robots as social partners to interact with and acquire information from or whether humans are a privileged source of information at these developmental stages [ 58 , 60 , 62 , 66 – 69 , 72 , 77 , 81 – 94 ]. Only a few studies [ 63 – 65 ] used robots to provide more constant stimuli instead of humans, with a main focus on the developmental concepts examined. Furthermore, some had an additional focus on the application of robots [ 56 , 59 , 60 ], such as the therapeutic potential of robot dogs [ 60 ] or as a learning tool to improve reading [ 56 ]. Lastly, one study used a robot providing socially contingent behaviors to facilitate children’s imitation learning from a human experimenter [ 93 ].

The limited number of studies means that caution is necessary when interpreting the findings. Furthermore, research findings from one age group cannot be generalized to others. However, some key findings indicate that infants are attentive to robots and can learn from them at an early stage of development in several situations. Thus, humans are not necessarily the only information source for young children. For instance, 2-month-olds tend to be more attentive to robots that move [ 90 ], while 6-month-olds imitate robots [ 69 ]. Furthermore, 6.5-month-olds can attribute goals to a robot’s moving actions toward a specific destination [ 83 ]. Another key finding was that as children grow older, they show signs of becoming better at recognizing and interpreting the social cues provided by robots, and their learning from robots is enhanced. For example, 24- to 35-month-old showed early signs of attributing intentions to robots by detecting what a robot intended to do when it failed to put beads inside a cup [ 68 ]. Additionally, 1-to-3-year-olds were able to imitate a robot’s actions with objects both on-screen and in real life, and imitation increased with age [ 58 , 62 ]. Yet, in several situations, children in the reviewed studies did not understand the robots’ social behaviors and were not able to learn from them [ 66 , 72 , 84 , 85 , 87 , 90 ]. Taken together, toddlers and infants may view robots as social partners, attributing mental states to them like older children do [ 107 – 110 ]. Moreover, this literature provides information on the ages at which young children can socially engage with social robots.

Yet another key finding was that it was not just the appearance of social robots but also how the robots behave that plays an important role in how young children perceive, understand, and respond to them [ 56 , 58 , 63 , 64 , 67 , 82 , 86 , 91 ]. Especially, contingency and interactivity behaviors facilitated how the robots were understood. For example, when young infants observed another person talking to or contingently interacting with a robot, they tended to classify the robot as animate [ 82 , 92 ], and they showed increased sensitivity to its social cues such as eye gaze [ 67 ]. Additionally, toddlers who interacted more with the robot prior to the imitation test were more likely to imitate it [ 58 ]. In conversations with robots, toddlers tended to stay more engaged in the conversation when the robot reciprocated their verbalizations and stayed on-topic [ 63 , 64 ]. Moreover, adding more social factors to the robot, such as verbal cuinging, increases 12-month-old infants’ ability to follow a robot’s gaze to an object [ 86 ]. Relatedly, Csibra [ 111 ] proposes that it is not how an agent looks that is important for children to identify it as an agent, but how it behaves. It is possible that social robots having appearances and social behaviors like living beings blur the lines between living and non-living beings and that social robots are represented as a new ontological category in children. As a result, young children might perceive and treat these robots as social partners and not just machines. Relatedly, Manzi [ 88 ] et al. discuss robots with human-like characteristics might activate social mechanisms in young infants. Yet, in some cases, appearance and contingency behaviors were not enough to elicit an understanding of the robot’s intention [ 66 ].

The authors reported several gaps and challenges related to using social robots in early developmental research. Most commonly, the authors reported that future work should investigate whether children’s familiarity with robots impacts their responses. Although social robots possess human-like qualities and behaviors already familiar to the child, their novelty may result in different responses from children when compared to interactions with human agents. Frequently reported challenges were related to robot design. For instance, in some studies, a human experimenter had to accompany the robot during an experiment because of the technical constraints of the robots [ 66 , 92 ]. Relatedly, Peca and colleagues [ 92 ] discuss that future work should aim to make robots that do not require human operators.

Limitations

This scoping review is not without limitations. Although we conducted extensive searches across multiple databases, it is possible that some relevant studies were not included. Our inclusion criteria were limited to studies published in English, and we did not manually search reference lists to identify additional studies, which may have resulted in the exclusion of relevant studies. Furthermore, as scoping reviews do not typically aim to assess the quality of evidence, we did not perform a formal quality assessment of the studies included.

Future directions

This review has allowed us to identify important directions for future research, primarily within developmental psychology but also in social robotics. Firstly, it is unclear how efficient social robots are when acting as agents in early developmental research. This is indicated by diverse findings related to how children classify them as animate or inanimate and how children interpret their social cues and behaviors. Notably, few studies used any human or non-human controls for robots. Thus, future studies should use other agent types in addition to robots to determine the efficiency of using social robots, humans, and other types of agents in early developmental research. Findings on what robot behaviors are crucial for young children may have implications for future work within social robotics when aiming to develop age-appropriate robots. Secondly, we found that multiple robots were rarely used within the same study, and thus, it is unclear if their findings generalize to other types of robots or if the findings are specific to a particular robot type. Future work could use several robots to test generalizability across different robot types. Thirdly, most studies investigated child-robot interactions in highly controlled settings that do not easily generalize to other environments. Future work should investigate naturalistic interactions between children and robots, in which the robots respond to the child’s behavior at the moment rather than being pre-programmed to do a specific task. Fourth, we noticed that the included studies rarely reported the reasons behind their choice of a specific robot type and the amount of time spent preparing the robot, such as learning to program it or having a skilled programmer do it. We suggest reporting such information to ease replication and to improve planning for future studies.

Our scoping review of 29 studies shows a small and emerging field of using social robots to study social and cognitive development in infants and toddlers. We identified four main areas of focus: animacy understanding, action understanding, imitation, and early conversational skills. An important question in the field is whether young children perceive social robots as social partners or agents. Findings vary on how children classify and understand the behaviors of social robots. According to the studies, young children can, from an early age, pay attention to social robots, learn from them, and recognize their social signals, but not always. The studies suggest that certain robot behaviors, particularly those that are interactive and contingent, are critical for enhancing children’s perception of robots as social entities. Moreover, it seems like children’s understanding of robots improves with age. Our review indicates that even in infancy, social robots can be regarded as social partners, a perception that is essential in research settings that depend on social interaction. Consequently, our review highlights the need for careful selection of social robots that exhibit interactive and contingent behaviors to be effective in early developmental research. Furthermore, this review contributes knowledge on how children socially interact with and learn from non-human agents with rich social features. These insights are important for future studies within developmental psychology involving social robots and young children and future work within social robotics on designing appropriate robot behaviors to facilitate social interaction with robots in early childhood.

Supporting information

S1 checklist. preferred reporting items for systematic reviews and meta-analyses extension for scoping reviews (prisma-scr) checklist..

https://doi.org/10.1371/journal.pone.0303704.s001

S1 File. Search strategy.

Search queries and search terms used in the databases and preprint repository.

https://doi.org/10.1371/journal.pone.0303704.s002

S1 Table. Overview of the included studies.

https://doi.org/10.1371/journal.pone.0303704.s003

Acknowledgments

We thank Torstein Låg, Senior Academic Librarian at the UiT The Arctic University of Norway, for support in developing search strategies.

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  • Published: 08 May 2024

Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective

  • Chenyu Gu   ORCID: orcid.org/0000-0001-6059-0573 1 &
  • Qiuting Duan 2  

Humanities and Social Sciences Communications volume  11 , Article number:  587 ( 2024 ) Cite this article

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  • Business and management
  • Cultural and media studies

Influencer advertising has emerged as an integral part of social media marketing. Within this realm, consumer engagement is a critical indicator for gauging the impact of influencer advertisements, as it encompasses the proactive involvement of consumers in spreading advertisements and creating value. Therefore, investigating the mechanisms behind consumer engagement holds significant relevance for formulating effective influencer advertising strategies. The current study, grounded in self-determination theory and employing a stimulus-organism-response framework, constructs a general model to assess the impact of influencer factors, advertisement information, and social factors on consumer engagement. Analyzing data from 522 samples using structural equation modeling, the findings reveal: (1) Social media influencers are effective at generating initial online traffic but have limited influence on deeper levels of consumer engagement, cautioning advertisers against overestimating their impact; (2) The essence of higher-level engagement lies in the ad information factor, affirming that in the new media era, content remains ‘king’; (3) Interpersonal factors should also be given importance, as influencing the surrounding social groups of consumers is one of the effective ways to enhance the impact of advertising. Theoretically, current research broadens the scope of both social media and advertising effectiveness studies, forming a bridge between influencer marketing and consumer engagement. Practically, the findings offer macro-level strategic insights for influencer marketing.

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Introduction.

Recent studies have highlighted an escalating aversion among audiences towards traditional online ads, leading to a diminishing effectiveness of traditional online advertising methods (Lou et al., 2019 ). In an effort to overcome these challenges, an increasing number of brands are turning to influencers as their spokespersons for advertising. Utilizing influencers not only capitalizes on their significant influence over their fan base but also allows for the dissemination of advertising messages in a more native and organic manner. Consequently, influencer-endorsed advertising has become a pivotal component and a growing trend in social media advertising (Gräve & Bartsch, 2022 ). Although the topic of influencer-endorsed advertising has garnered increasing attention from scholars, the field is still in its infancy, offering ample opportunities for in-depth research and exploration (Barta et al., 2023 ).

Presently, social media influencers—individuals with substantial follower bases—have emerged as the new vanguard in advertising (Hudders & Lou, 2023 ). Their tweets and videos possess the remarkable potential to sway the purchasing decisions of thousands if not millions. This influence largely hinges on consumer engagement behaviors, implying that the impact of advertising can proliferate throughout a consumer’s entire social network (Abbasi et al., 2023 ). Consequently, exploring ways to enhance consumer engagement is of paramount theoretical and practical significance for advertising effectiveness research (Xiao et al., 2023 ). This necessitates researchers to delve deeper into the exploration of the stimulating factors and psychological mechanisms influencing consumer engagement behaviors (Vander Schee et al., 2020 ), which is the gap this study seeks to address.

The Stimulus-Organism-Response (S-O-R) framework has been extensively applied in the study of consumer engagement behaviors (Tak & Gupta, 2021 ) and has been shown to integrate effectively with self-determination theory (Yang et al., 2019 ). Therefore, employing the S-O-R framework to investigate consumer engagement behaviors in the context of influencer advertising is considered a rational approach. The current study embarks on an in-depth analysis of the transformation process from three distinct dimensions. In the Stimulus (S) phase, we focus on how influencer factors, advertising message factors, and social influence factors act as external stimuli. This phase scrutinizes the external environment’s role in triggering consumer reactions. During the Organism (O) phase, the research explores the intrinsic psychological motivations affecting individual behavior as posited in self-determination theory. This includes the willingness for self-disclosure, the desire for innovation, and trust in advertising messages. The investigation in this phase aims to understand how these internal motivations shape consumer attitudes and perceptions in the context of influencer marketing. Finally, in the Response (R) phase, the study examines how these psychological factors influence consumer engagement behavior. This part of the research seeks to understand the transition from internal psychological states to actual consumer behavior, particularly how these states drive the consumers’ deep integration and interaction with the influencer content.

Despite the inherent limitations of cross-sectional analysis in capturing the full temporal dynamics of consumer engagement, this study seeks to unveil the dynamic interplay between consumers’ psychological needs—autonomy, competence, and relatedness—and their varying engagement levels in social media influencer marketing, grounded in self-determination theory. Through this lens, by analyzing factors related to influencers, content, and social context, we aim to infer potential dynamic shifts in engagement behaviors as psychological needs evolve. This approach allows us to offer a snapshot of the complex, multi-dimensional nature of consumer engagement dynamics, providing valuable insights for both theoretical exploration and practical application in the constantly evolving domain of social media marketing. Moreover, the current study underscores the significance of adapting to the dynamic digital environment and highlights the evolving nature of consumer engagement in the realm of digital marketing.

Literature review

Stimulus-organism-response (s-o-r) model.

The Stimulus-Response (S-R) model, originating from behaviorist psychology and introduced by psychologist Watson ( 1917 ), posits that individual behaviors are directly induced by external environmental stimuli. However, this model overlooks internal personal factors, complicating the explanation of psychological states. Mehrabian and Russell ( 1974 ) expanded this by incorporating the individual’s cognitive component (organism) into the model, creating the Stimulus-Organism-Response (S-O-R) framework. This model has become a crucial theoretical framework in consumer psychology as it interprets internal psychological cognitions as mediators between stimuli and responses. Integrating with psychological theories, the S-O-R model effectively analyzes and explains the significant impact of internal psychological factors on behavior (Koay et al., 2020 ; Zhang et al., 2021 ), and is extensively applied in investigating user behavior on social media platforms (Hewei & Youngsook, 2022 ). This study combines the S-O-R framework with self-determination theory to examine consumer engagement behaviors in the context of social media influencer advertising, a logic also supported by some studies (Yang et al., 2021 ).

Self-determination theory

Self-determination theory, proposed by Richard and Edward (2000), is a theoretical framework exploring human behavioral motivation and personality. The theory emphasizes motivational processes, positing that individual behaviors are developed based on factors satisfying their psychological needs. It suggests that individual behavioral tendencies are influenced by the needs for competence, relatedness, and autonomy. Furthermore, self-determination theory, along with organic integration theory, indicates that individual behavioral tendencies are also affected by internal psychological motivations and external situational factors.

Self-determination theory has been validated by scholars in the study of online user behaviors. For example, Sweet applied the theory to the investigation of community building in online networks, analyzing knowledge-sharing behaviors among online community members (Sweet et al., 2020 ). Further literature review reveals the applicability of self-determination theory to consumer engagement behaviors, particularly in the context of influencer marketing advertisements. Firstly, self-determination theory is widely applied in studying the psychological motivations behind online behaviors, suggesting that the internal and external motivations outlined within the theory might also apply to exploring consumer behaviors in influencer marketing scenarios (Itani et al., 2022 ). Secondly, although research on consumer engagement in the social media influencer advertising context is still in its early stages, some studies have utilized SDT to explore behaviors such as information sharing and electronic word-of-mouth dissemination (Astuti & Hariyawan, 2021 ). These behaviors, which are part of the content contribution and creation dimensions of consumer engagement, may share similarities in the underlying psychological motivational mechanisms. Thus, this study will build upon these foundations to construct the Organism (O) component of the S-O-R model, integrating insights from SDT to further understand consumer engagement in influencer marketing.

Consumer engagement

Although scholars generally agree at a macro level to define consumer engagement as the creation of additional value by consumers or customers beyond purchasing products, the specific categorization of consumer engagement varies in different studies. For instance, Simon and Tossan interpret consumer engagement as a psychological willingness to interact with influencers (Simon & Tossan, 2018 ). However, such a broad definition lacks precision in describing various levels of engagement. Other scholars directly use tangible metrics on social media platforms, such as likes, saves, comments, and shares, to represent consumer engagement (Lee et al., 2018 ). While this quantitative approach is not flawed and can be highly effective in practical applications, it overlooks the content aspect of engagement, contradicting the “content is king” principle of advertising and marketing. We advocate for combining consumer engagement with the content aspect, as content engagement not only generates more traces of consumer online behavior (Oestreicher-Singer & Zalmanson, 2013 ) but, more importantly, content contribution and creation are central to social media advertising and marketing, going beyond mere content consumption (Qiu & Kumar, 2017 ). Meanwhile, we also need to emphasize that engagement is not a fixed state but a fluctuating process influenced by ongoing interactions between consumers and influencers, mediated by the evolving nature of social media platforms and the shifting sands of consumer preferences (Pradhan et al., 2023 ). Consumer engagement in digital environments undergoes continuous change, reflecting a journey rather than a destination (Viswanathan et al., 2017 ).

The current study adopts a widely accepted definition of consumer engagement from existing research, offering operational feasibility and aligning well with the research objectives of this paper. Consumer engagement behaviors in the context of this study encompass three dimensions: content consumption, content contribution, and content creation (Muntinga et al., 2011 ). These dimensions reflect a spectrum of digital engagement behaviors ranging from low to high levels (Schivinski et al., 2016 ). Specifically, content consumption on social media platforms represents a lower level of engagement, where consumers merely click and read the information but do not actively contribute or create user-generated content. Some studies consider this level of engagement as less significant for in-depth exploration because content consumption, compared to other forms, generates fewer visible traces of consumer behavior (Brodie et al., 2013 ). Even in a study by Qiu and Kumar, it was noted that the conversion rate of content consumption is low, contributing minimally to the success of social media marketing (Qiu & Kumar, 2017 ).

On the other hand, content contribution, especially content creation, is central to social media marketing. When consumers comment on influencer content or share information with their network nodes, it is termed content contribution, representing a medium level of online consumer engagement (Piehler et al., 2019 ). Furthermore, when consumers actively upload and post brand-related content on social media, this higher level of behavior is referred to as content creation. Content creation represents the highest level of consumer engagement (Cheung et al., 2021 ). Although medium and high levels of consumer engagement are more valuable for social media advertising and marketing, this exploratory study still retains the content consumption dimension of consumer engagement behaviors.

Theoretical framework

Internal organism factors: self-disclosure willingness, innovativeness, and information trust.

In existing research based on self-determination theory that focuses on online behavior, competence, relatedness, and autonomy are commonly considered as internal factors influencing users’ online behaviors. However, this approach sometimes strays from the context of online consumption. Therefore, in studies related to online consumption, scholars often use self-disclosure willingness as an overt representation of autonomy, innovativeness as a representation of competence, and trust as a representation of relatedness (Mahmood et al., 2019 ).

The use of these overt variables can be logically explained as follows: According to self-determination theory, individuals with a higher level of self-determination are more likely to adopt compensatory mechanisms to facilitate behavior compared to those with lower self-determination (Wehmeyer, 1999 ). Self-disclosure, a voluntary act of sharing personal information with others, is considered a key behavior in the development of interpersonal relationships. In social environments, self-disclosure can effectively alleviate stress and build social connections, while also seeking societal validation of personal ideas (Altman & Taylor, 1973 ). Social networks, as para-social entities, possess the interactive attributes of real societies and are likely to exhibit similar mechanisms. In consumer contexts, personal disclosures can include voluntary sharing of product interests, consumption experiences, and future purchase intentions (Robertshaw & Marr, 2006 ). While material incentives can prompt personal information disclosure, many consumers disclose personal information online voluntarily, which can be traced back to an intrinsic need for autonomy (Stutzman et al., 2011 ). Thus, in this study, we consider the self-disclosure willingness as a representation of high autonomy.

Innovativeness refers to an individual’s internal level of seeking novelty and represents their personality and tendency for novelty (Okazaki, 2009 ). Often used in consumer research, innovative consumers are inclined to try new technologies and possess an intrinsic motivation to use new products. Previous studies have shown that consumers with high innovativeness are more likely to search for information on new products and share their experiences and expertise with others, reflecting a recognition of their own competence (Kaushik & Rahman, 2014 ). Therefore, in consumer contexts, innovativeness is often regarded as the competence dimension within the intrinsic factors of self-determination (Wang et al., 2016 ), with external motivations like information novelty enhancing this intrinsic motivation (Lee et al., 2015 ).

Trust refers to an individual’s willingness to rely on the opinions of others they believe in. From a social psychological perspective, trust indicates the willingness to assume the risk of being harmed by another party (McAllister, 1995 ). Widely applied in social media contexts for relational marketing, information trust has been proven to positively influence the exchange and dissemination of consumer information, representing a close and advanced relationship between consumers and businesses, brands, or advertising endorsers (Steinhoff et al., 2019 ). Consumers who trust brands or social media influencers are more willing to share information without fear of exploitation (Pop et al., 2022 ), making trust a commonly used representation of the relatedness dimension in self-determination within consumer contexts.

Construction of the path from organism to response: self-determination internal factors and consumer engagement behavior

Following the logic outlined above, the current study represents the internal factors of self-determination theory through three variables: self-disclosure willingness, innovativeness, and information trust. Next, the study explores the association between these self-determination internal factors and consumer engagement behavior, thereby constructing the link between Organism (O) and Response (R).

Self-disclosure willingness and consumer engagement behavior

In the realm of social sciences, the concept of self-disclosure willingness has been thoroughly examined from diverse disciplinary perspectives, encompassing communication studies, sociology, and psychology. Viewing from the lens of social interaction dynamics, self-disclosure is acknowledged as a fundamental precondition for the initiation and development of online social relationships and interactive engagements (Luo & Hancock, 2020 ). It constitutes an indispensable component within the spectrum of interactive behaviors and the evolution of interpersonal connections. Voluntary self-disclosure is characterized by individuals divulging information about themselves, which typically remains unknown to others and is inaccessible through alternative sources. This concept aligns with the tenets of uncertainty reduction theory, which argues that during interpersonal engagements, individuals seek information about their counterparts as a means to mitigate uncertainties inherent in social interactions (Lee et al., 2008 ). Self-disclosure allows others to gain more personal information, thereby helping to reduce the uncertainty in interpersonal relationships. Such disclosure is voluntary rather than coerced, and this sharing of information can facilitate the development of relationships between individuals (Towner et al., 2022 ). Furthermore, individuals who actively engage in social media interactions (such as liking, sharing, and commenting on others’ content) often exhibit higher levels of self-disclosure (Chu et al., 2023 ); additional research indicates a positive correlation between self-disclosure and online engagement behaviors (Lee et al., 2023 ). Taking the context of the current study, the autonomous self-disclosure willingness can incline social media users to read advertising content more attentively and share information with others, and even create evaluative content. Therefore, this paper proposes the following research hypothesis:

H1a: The self-disclosure willingness is positively correlated with content consumption in consumer engagement behavior.

H1b: The self-disclosure willingness is positively correlated with content contribution in consumer engagement behavior.

H1c: The self-disclosure willingness is positively correlated with content creation in consumer engagement behavior.

Innovativeness and consumer engagement behavior

Innovativeness represents an individual’s propensity to favor new technologies and the motivation to use new products, associated with the cognitive perception of one’s self-competence. Individuals with a need for self-competence recognition often exhibit higher innovativeness (Kelley & Alden, 2016 ). Existing research indicates that users with higher levels of innovativeness are more inclined to accept new product information and share their experiences and discoveries with others in their social networks (Yusuf & Busalim, 2018 ). Similarly, in the context of this study, individuals, as followers of influencers, signify an endorsement of the influencer. Driven by innovativeness, they may be more eager to actively receive information from influencers. If they find the information valuable, they are likely to share it and even engage in active content re-creation to meet their expectations of self-image. Therefore, this paper proposes the following research hypotheses:

H2a: The innovativeness of social media users is positively correlated with content consumption in consumer engagement behavior.

H2b: The innovativeness of social media users is positively correlated with content contribution in consumer engagement behavior.

H2c: The innovativeness of social media users is positively correlated with content creation in consumer engagement behavior.

Information trust and consumer engagement

Trust refers to an individual’s willingness to rely on the statements and opinions of a target object (Moorman et al., 1993 ). Extensive research indicates that trust positively impacts information dissemination and content sharing in interpersonal communication environments (Majerczak & Strzelecki, 2022 ); when trust is established, individuals are more willing to share their resources and less suspicious of being exploited. Trust has also been shown to influence consumers’ participation in community building and content sharing on social media, demonstrating cross-cultural universality (Anaya-Sánchez et al., 2020 ).

Trust in influencer advertising information is also a key predictor of consumers’ information exchange online. With many social media users now operating under real-name policies, there is an increased inclination to trust information shared on social media over that posted by corporate accounts or anonymously. Additionally, as users’ social networks partially overlap with their real-life interpersonal networks, extensive research shows that more consumers increasingly rely on information posted and shared on social networks when making purchase decisions (Wang et al., 2016 ). This aligns with the effectiveness goals of influencer marketing advertisements and the characteristics of consumer engagement. Trust in the content posted by influencers is considered a manifestation of a strong relationship between fans and influencers, central to relationship marketing (Kim & Kim, 2021 ). Based on trust in the influencer, which then extends to trust in their content, people are more inclined to browse information posted by influencers, share this information with others, and even create their own content without fear of exploitation or negative consequences. Therefore, this paper proposes the following research hypotheses:

H3a: Information trust is positively correlated with content consumption in consumer engagement behavior.

H3b: Information trust is positively correlated with content contribution in consumer engagement behavior.

H3c: Information trust is positively correlated with content creation in consumer engagement behavior.

Construction of the path from stimulus to organism: influencer factors, advertising information factors, social factors, and self-determination internal factors

Having established the logical connection from Organism (O) to Response (R), we further construct the influence path from Stimulus (S) to Organism (O). Revisiting the definition of influencer advertising in social media, companies, and brands leverage influencers on social media platforms to disseminate advertising content, utilizing the influencers’ relationships and influence over consumers for marketing purposes. In addition to consumer’s internal factors, elements such as companies, brands, influencers, and the advertisements themselves also impact consumer behavior. Although factors like the brand image perception of companies may influence consumer behavior, considering that in influencer marketing, companies and brands do not directly interact with consumers, this study prioritizes the dimensions of influencers and advertisements. Furthermore, the impact of social factors on individual cognition and behavior is significant, thus, the current study integrates influencers, advertisements, and social dimensions as the Stimulus (S) component.

Influencer factors: parasocial identification

Self-determination theory posits that relationships are one of the key motivators influencing individual behavior. In the context of social media research, users anticipate establishing a parasocial relationship with influencers, resembling real-life relationships. Hence, we consider the parasocial identification arising from users’ parasocial interactions with influencers as the relational motivator. Parasocial interaction refers to the one-sided personal relationship that individuals develop with media characters (Donald & Richard, 1956 ). During this process, individuals believe that the media character is directly communicating with them, creating a sense of positive intimacy (Giles, 2002 ). Over time, through repeated unilateral interactions with media characters, individuals develop a parasocial relationship, leading to parasocial identification. However, parasocial identification should not be directly equated with the concept of social identification in social identity theory. Social identification occurs when individuals psychologically de-individualize themselves, perceiving the characteristics of their social group as their own, upon identifying themselves as part of that group. In contrast, parasocial identification refers to the one-sided interactional identification with media characters (such as celebrities or influencers) over time (Chen et al., 2021 ). Particularly when individuals’ needs for interpersonal interaction are not met in their daily lives, they turn to parasocial interactions to fulfill these needs (Shan et al., 2020 ). Especially on social media, which is characterized by its high visibility and interactivity, users can easily develop a strong parasocial identification with the influencers they follow (Wei et al., 2022 ).

Parasocial identification and self-disclosure willingness

Theories like uncertainty reduction, personal construct, and social exchange are often applied to explain the emergence of parasocial identification. Social media, with its convenient and interactive modes of information dissemination, enables consumers to easily follow influencers on media platforms. They can perceive the personality of influencers through their online content, viewing them as familiar individuals or even friends. Once parasocial identification develops, this pleasurable experience can significantly influence consumers’ cognitions and thus their behavioral responses. Research has explored the impact of parasocial identification on consumer behavior. For instance, Bond et al. found that on Twitter, the intensity of users’ parasocial identification with influencers positively correlates with their continuous monitoring of these influencers’ activities (Bond, 2016 ). Analogous to real life, where we tend to pay more attention to our friends in our social networks, a similar phenomenon occurs in the relationship between consumers and brands. This type of parasocial identification not only makes consumers willing to follow brand pages but also more inclined to voluntarily provide personal information (Chen et al., 2021 ). Based on this logic, we speculate that a similar relationship may exist between social media influencers and their fans. Fans develop parasocial identification with influencers through social media interactions, making them more willing to disclose their information, opinions, and views in the comment sections of the influencers they follow, engaging in more frequent social interactions (Chung & Cho, 2017 ), even if the content at times may be brand or company-embedded marketing advertisements. In other words, in the presence of influencers with whom they have established parasocial relationships, they are more inclined to disclose personal information, thereby promoting consumer engagement behavior. Therefore, we propose the following research hypotheses:

H4: Parasocial identification is positively correlated with consumer self-disclosure willingness.

H4a: Self-disclosure willingness mediates the impact of parasocial identification on content consumption in consumer engagement behavior.

H4b: Self-disclosure willingness mediates the impact of parasocial identification on content contribution in consumer engagement behavior.

H4c: Self-disclosure willingness mediates the impact of parasocial identification on content creation in consumer engagement behavior.

Parasocial identification and information trust

Information Trust refers to consumers’ willingness to trust the information contained in advertisements and to place themselves at risk. These risks include purchasing products inconsistent with the advertised information and the negative social consequences of erroneously spreading this information to others, leading to unpleasant consumption experiences (Minton, 2015 ). In advertising marketing, gaining consumers’ trust in advertising information is crucial. In the context of influencer marketing on social media, companies, and brands leverage the social connection between influencers and their fans. According to cognitive empathy theory, consumers project their trust in influencers onto the products endorsed, explaining the phenomenon of ‘loving the house for the crow on its roof.’ Research indicates that parasocial identification with influencers is a necessary condition for trust development. Consumers engage in parasocial interactions with influencers on social media, leading to parasocial identification (Jin et al., 2021 ). Consumers tend to reduce their cognitive load and simplify their decision-making processes, thus naturally adopting a positive attitude and trust towards advertising information disseminated by influencers with whom they have established parasocial identification. This forms the core logic behind the success of influencer marketing advertisements (Breves et al., 2021 ); furthermore, as mentioned earlier, because consumers trust these advertisements, they are also willing to share this information with friends and family and even engage in content re-creation. Therefore, we propose the following research hypotheses:

H5: Parasocial identification is positively correlated with information trust.

H5a: Information trust mediates the impact of parasocial identification on content consumption in consumer engagement behavior.

H5b: Information trust mediates the impact of parasocial identification on content contribution in consumer engagement behavior.

H5c: Information trust mediates the impact of parasocial identification on content creation in consumer engagement behavior.

Influencer factors: source credibility

Source credibility refers to the degree of trust consumers place in the influencer as a source, based on the influencer’s reliability and expertise. Numerous studies have validated the effectiveness of the endorsement effect in advertising (Schouten et al., 2021 ). The Source Credibility Model, proposed by the renowned American communication scholar Hovland and the “Yale School,” posits that in the process of information dissemination, the credibility of the source can influence the audience’s decision to accept the information. The credibility of the information is determined by two aspects of the source: reliability and expertise. Reliability refers to the audience’s trust in the “communicator’s objective and honest approach to providing information,” while expertise refers to the audience’s trust in the “communicator being perceived as an effective source of information” (Hovland et al., 1953 ). Hovland’s definitions reveal that the interpretation of source credibility is not about the inherent traits of the source itself but rather the audience’s perception of the source (Jang et al., 2021 ). This differs from trust and serves as a precursor to the development of trust. Specifically, reliability and expertise are based on the audience’s perception; thus, this aligns closely with the audience’s perception of influencers (Kim & Kim, 2021 ). This credibility is a cognitive statement about the source of information.

Source credibility and self-disclosure willingness

Some studies have confirmed the positive impact of an influencer’s self-disclosure on their credibility as a source (Leite & Baptista, 2022 ). However, few have explored the impact of an influencer’s credibility, as a source, on consumers’ self-disclosure willingness. Undoubtedly, an impact exists; self-disclosure is considered a method to attempt to increase intimacy with others (Leite et al., 2022 ). According to social exchange theory, people promote relationships through the exchange of information in interpersonal communication to gain benefits (Cropanzano & Mitchell, 2005 ). Credibility, deriving from an influencer’s expertise and reliability, means that a highly credible influencer may provide more valuable information to consumers. Therefore, based on the social exchange theory’s logic of reciprocal benefits, consumers might be more willing to disclose their information to trustworthy influencers, potentially even expanding social interactions through further consumer engagement behaviors. Thus, we propose the following research hypotheses:

H6: Source credibility is positively correlated with self-disclosure willingness.

H6a: Self-disclosure willingness mediates the impact of Source credibility on content consumption in consumer engagement behavior.

H6b: Self-disclosure willingness mediates the impact of Source credibility on content contribution in consumer engagement behavior.

H6c: Self-disclosure willingness mediates the impact of Source credibility on content creation in consumer engagement behavior.

Source credibility and information trust

Based on the Source Credibility Model, the credibility of an endorser as an information source can significantly influence consumers’ acceptance of the information (Shan et al., 2020 ). Existing research has demonstrated the positive impact of source credibility on consumers. Djafarova, in a study based on Instagram, noted through in-depth interviews with 18 users that an influencer’s credibility significantly affects respondents’ trust in the information they post. This credibility is composed of expertise and relevance to consumers, and influencers on social media are considered more trustworthy than traditional celebrities (Djafarova & Rushworth, 2017 ). Subsequently, Bao and colleagues validated in the Chinese consumer context, based on the ELM model and commitment-trust theory, that the credibility of brand pages on Weibo effectively fosters consumer trust in the brand, encouraging participation in marketing activities (Bao & Wang, 2021 ). Moreover, Hsieh et al. found that in e-commerce contexts, the credibility of the source is a significant factor influencing consumers’ trust in advertising information (Hsieh & Li, 2020 ). In summary, existing research has proven that the credibility of the source can promote consumer trust. Influencer credibility is a significant antecedent affecting consumers’ trust in the advertised content they publish. In brand communities, trust can foster consumer engagement behaviors (Habibi et al., 2014 ). Specifically, consumers are more likely to trust the advertising content published by influencers with higher credibility (more expertise and reliability), and as previously mentioned, consumer engagement behavior is more likely to occur. Based on this, the study proposes the following research hypotheses:

H7: Source credibility is positively correlated with information trust.

H7a: Information trust mediates the impact of source credibility on content consumption in consumer engagement behavior.

H7b: Information trust mediates the impact of source credibility on content contribution in consumer engagement behavior.

H7c: Information trust mediates the impact of source credibility on content creation in consumer engagement behavior.

Advertising information factors: informative value

Advertising value refers to “the relative utility value of advertising information to consumers and is a subjective evaluation by consumers.” In his research, Ducoffe pointed out that in the context of online advertising, the informative value of advertising is a significant component of advertising value (Ducoffe, 1995 ). Subsequent studies have proven that consumers’ perception of advertising value can effectively promote their behavioral response to advertisements (Van-Tien Dao et al., 2014 ). Informative value of advertising refers to “the information about products needed by consumers provided by the advertisement and its ability to enhance consumer purchase satisfaction.” From the perspective of information dissemination, valuable advertising information should help consumers make better purchasing decisions and reduce the effort spent searching for product information. The informational aspect of advertising has been proven to effectively influence consumers’ cognition and, in turn, their behavior (Haida & Rahim, 2015 ).

Informative value and innovativeness

As previously discussed, consumers’ innovativeness refers to their psychological trait of favoring new things. Studies have shown that consumers with high innovativeness prefer novel and valuable product information, as it satisfies their need for newness and information about new products, making it an important factor in social media advertising engagement (Shi, 2018 ). This paper also hypothesizes that advertisements with high informative value can activate consumers’ innovativeness, as the novelty of information is one of the measures of informative value (León et al., 2009 ). Acquiring valuable information can make individuals feel good about themselves and fulfill their perception of a “novel image.” According to social exchange theory, consumers can gain social capital in interpersonal interactions (such as social recognition) by sharing information about these new products they perceive as valuable. Therefore, the current study proposes the following research hypothesis:

H8: Informative value is positively correlated with innovativeness.

H8a: Innovativeness mediates the impact of informative value on content consumption in consumer engagement behavior.

H8b: Innovativeness mediates the impact of informative value on content contribution in consumer engagement behavior.

H8c: Innovativeness mediates the impact of informative value on content creation in consumer engagement behavior.

Informative value and information trust

Trust is a multi-layered concept explored across various disciplines, including communication, marketing, sociology, and psychology. For the purposes of this paper, a deep analysis of different levels of trust is not undertaken. Here, trust specifically refers to the trust in influencer advertising information within the context of social media marketing, denoting consumers’ belief in and reliance on the advertising information endorsed by influencers. Racherla et al. investigated the factors influencing consumers’ trust in online reviews, suggesting that information quality and value contribute to increasing trust (Racherla et al., 2012 ). Similarly, Luo and Yuan, in a study based on social media marketing, also confirmed that the value of advertising information posted on brand pages can foster consumer trust in the content (Lou & Yuan, 2019 ). Therefore, by analogy, this paper posits that the informative value of influencer-endorsed advertising can also promote consumer trust in that advertising information. The relationship between trust in advertising information and consumer engagement behavior has been discussed earlier. Thus, the current study proposes the following research hypotheses:

H9: Informative value is positively correlated with information trust.

H9a: Information trust mediates the impact of informative value on content consumption in consumer engagement behavior.

H9b: Information trust mediates the impact of informative value on content contribution in consumer engagement behavior.

H9c: Information trust mediates the impact of informative value on content creation in consumer engagement behavior.

Advertising information factors: ad targeting accuracy

Ad targeting accuracy refers to the degree of match between the substantive information contained in advertising content and consumer needs. Advertisements containing precise information often yield good advertising outcomes. In marketing practice, advertisers frequently use information technology to analyze the characteristics of different consumer groups in the target market and then target their advertisements accordingly to achieve precise dissemination and, consequently, effective advertising results. The utility of ad targeting accuracy has been confirmed by many studies. For instance, in the research by Qiu and Chen, using a modified UTAUT model, it was demonstrated that the accuracy of advertising effectively promotes consumer acceptance of advertisements in WeChat Moments (Qiu & Chen, 2018 ). Although some studies on targeted advertising also indicate that overly precise ads may raise concerns about personal privacy (Zhang et al., 2019 ), overall, the accuracy of advertising information is effective in enhancing advertising outcomes and is a key element in the success of targeted advertising.

Ad targeting accuracy and information trust

In influencer marketing advertisements, due to the special relationship recognition between consumers and influencers, the privacy concerns associated with ad targeting accuracy are alleviated (Vrontis et al., 2021 ). Meanwhile, the informative value brought by targeting accuracy is highlighted. More precise advertising content implies higher informative value and also signifies that the advertising content is more worthy of consumer trust (Della Vigna, Gentzkow, 2010 ). As previously discussed, people are more inclined to read and engage with advertising content they trust and recognize. Therefore, the current study proposes the following research hypotheses:

H10: Ad targeting accuracy is positively correlated with information trust.

H10a: Information trust mediates the impact of ad targeting accuracy on content consumption in consumer engagement behavior.

H10b: Information trust mediates the impact of ad targeting accuracy on content contribution in consumer engagement behavior.

H10c: Information trust mediates the impact of ad targeting accuracy on content creation in consumer engagement behavior.

Social factors: subjective norm

The Theory of Planned Behavior, proposed by Ajzen ( 1991 ), suggests that individuals’ actions are preceded by conscious choices and are underlain by plans. TPB has been widely used by scholars in studying personal online behaviors, these studies collectively validate the applicability of TPB in the context of social media for researching online behaviors (Huang, 2023 ). Additionally, the self-determination theory, which underpins this chapter’s research, also supports the notion that individuals’ behavioral decisions are based on internal cognitions, aligning with TPB’s assertions. Therefore, this paper intends to select subjective norms from TPB as a factor of social influence. Subjective norm refers to an individual’s perception of the expectations of significant others in their social relationships regarding their behavior. Empirical research in the consumption field has demonstrated the significant impact of subjective norms on individual psychological cognition (Yang & Jolly, 2009 ). A meta-analysis by Hagger, Chatzisarantis ( 2009 ) even highlighted the statistically significant association between subjective norms and self-determination factors. Consequently, this study further explores its application in the context of influencer marketing advertisements on social media.

Subjective norm and self-disclosure willingness

In numerous studies on social media privacy, subjective norms significantly influence an individual’s self-disclosure willingness. Wirth et al. ( 2019 ) based on the privacy calculus theory, surveyed 1,466 participants and found that personal self-disclosure on social media is influenced by the behavioral expectations of other significant reference groups around them. Their research confirmed that subjective norms positively influence self-disclosure of information and highlighted that individuals’ cognitions and behaviors cannot ignore social and environmental factors. Heirman et al. ( 2013 ) in an experiment with Instagram users, also noted that subjective norms could promote positive consumer behavioral responses. Specifically, when important family members and friends highly regard social media influencers as trustworthy, we may also be more inclined to disclose our information to influencers and share this information with our surrounding family and friends without fear of disapproval. In our subjective norms, this is considered a positive and valuable interactive behavior, leading us to exhibit engagement behaviors. Based on this logic, we propose the following research hypotheses:

H11: Subjective norms are positively correlated with self-disclosure willingness.

H11a: Self-disclosure willingness mediates the impact of subjective norms on content consumption in consumer engagement behavior.

H11b: Self-disclosure willingness mediates the impact of subjective norms on content contribution in consumer engagement behavior.

H11c: Self-disclosure willingness mediates the impact of subjective norms on content creation in consumer engagement behavior.

Subjective norm and information trust

Numerous studies have indicated that subjective norms significantly influence trust (Roh et al., 2022 ). This can be explained by reference group theory, suggesting people tend to minimize the effort expended in decision-making processes, often looking to the behaviors or attitudes of others as a point of reference; for instance, subjective norms can foster acceptance of technology by enhancing trust (Gupta et al., 2021 ). Analogously, if a consumer’s social network generally holds positive attitudes toward influencer advertising, they are also more likely to trust the endorsed advertisement information, as it conserves the extensive effort required in gathering product information (Chetioui et al., 2020 ). Therefore, this paper proposes the following research hypotheses:

H12: Subjective norms are positively correlated with information trust.

H12a: Information trust mediates the impact of subjective norms on content consumption in consumer engagement behavior.

H12b: Information trust mediates the impact of subjective norms on content contribution in consumer engagement behavior.

H12c: Information trust mediates the impact of subjective norms on content creation in consumer engagement behavior.

Conceptual model

In summary, based on the Stimulus (S)-Organism (O)-Response (R) framework, this study constructs the external stimulus factors (S) from three dimensions: influencer factors (parasocial identification, source credibility), advertising information factors (informative value, Ad targeting accuracy), and social influence factors (subjective norms). This is grounded in social capital theory and the theory of planned behavior. drawing on self-determination theory, the current study constructs the individual psychological factors (O) using self-disclosure willingness, innovativeness, and information trust. Finally, the behavioral response (R) is constructed using consumer engagement, which includes content consumption, content contribution, and content creation, as illustrated in Fig. 1 .

figure 1

Consumer engagement behavior impact model based on SOR framework.

Materials and methods

Participants and procedures.

The current study conducted a survey through the Wenjuanxing platform to collect data. Participants were recruited through social media platforms such as WeChat, Douyin, Weibo et al., as samples drawn from social media users better align with the research purpose of our research and ensure the validity of the sample. Before the survey commenced, all participants were explicitly informed about the purpose of this study, and it was made clear that volunteers could withdraw from the survey at any time. Initially, 600 questionnaires were collected, with 78 invalid responses excluded. The criteria for valid questionnaires were as follows: (1) Respondents must have answered “Yes” to the question, “Do you follow any influencers (internet celebrities) on social media platforms?” as samples not using social media or not following influencers do not meet the study’s objective, making this question a prerequisite for continuing the survey; (2) Respondents had to correctly answer two hidden screening questions within the questionnaire to ensure that they did not randomly select scores; (3) The total time taken to complete the questionnaire had to exceed one minute, ensuring that respondents had sufficient time to understand and thoughtfully answer each question; (4) Respondents were not allowed to choose the same score for eight consecutive questions. Ultimately, 522 valid questionnaires were obtained, with an effective rate of 87.00%, meeting the basic sample size requirements for research models (Gefen et al., 2011 ). Detailed demographic information of the study participants is presented in Table 1 .

Measurements

To ensure the validity and reliability of the data analysis results in this study, the measurement tools and scales used in this chapter were designed with reference to existing established research. The main variables in the survey questionnaire include parasocial identification, source credibility, informative value, ad targeting accuracy, subjective norms, self-disclosure willingness, innovativeness, information trust, content consumption, content contribution, and content creation. The measurement scale for parasocial identification was adapted from the research of Schramm and Hartmann, comprising 6 items (Schramm & Hartmann, 2008 ). The source credibility scale was combined from the studies of Cheung et al. and Luo & Yuan’s research in the context of social media influencer marketing, including 4 items (Cheung et al., 2009 ; Lou & Yuan, 2019 ). The scale for informative value was modified based on Voss et al.‘s research, consisting of 4 items (Voss et al., 2003 ). The ad targeting accuracy scale was derived from the research by Qiu Aimei et al., 2018 ) including 3 items. The subjective norm scale was adapted from Ajzen’s original scale, comprising 3 items (Ajzen, 2002 ). The self-disclosure willingness scale was developed based on Chu and Kim’s research, including 3 items (Chu & Kim, 2011 ). The innovativeness scale was formulated following the study by Sun et al., comprising 4 items (Sun et al., 2006 ). The information trust scale was created in reference to Chu and Choi’s research, including 3 items (Chu & Choi, 2011 ). The scales for the three components of social media consumer engagement—content consumption, content contribution, and content creation—were sourced from the research by Buzeta et al., encompassing 8 items in total (Buzeta et al., 2020 ).

All scales were appropriately revised for the context of social media influencer marketing. To avoid issues with scoring neutral attitudes, a uniform Likert seven-point scale was used for each measurement item (ranging from 1 to 7, representing a spectrum from ‘strongly disagree’ to ‘strongly agree’). After the overall design of the questionnaire was completed, a pre-test was conducted with 30 social media users to ensure that potential respondents could clearly understand the meaning of each question and that there were no obstacles to answering. This pre-test aimed to prevent any difficulties or misunderstandings in the questionnaire items. The final version of the questionnaire is presented in Table 2 .

Data analysis

Since the model framework of the current study is derived from theoretical deductions of existing research and, while logically constructed, does not originate from an existing research model, this study still falls under the category of exploratory research. According to the analysis suggestions of Hair and other scholars, in cases of exploratory research model frameworks, it is more appropriate to choose Smart PLS for Partial Least Squares Path Analysis (PLS) to conduct data analysis and testing of the research model (Hair et al., 2012 ).

Measurement of model

In this study, careful data collection and management resulted in no missing values in the dataset. This ensured the integrity and reliability of the subsequent data analysis. As shown in Table 3 , after deleting measurement items with factor loadings below 0.5, the final factor loadings of the measurement items in this study range from 0.730 to 0.964. This indicates that all measurement items meet the retention criteria. Additionally, the Cronbach’s α values of the latent variables range from 0.805 to 0.924, and all latent variables have Composite Reliability (CR) values greater than the acceptable value of 0.7, demonstrating that the scales of this study have passed the reliability test requirements (Hair et al., 2019 ). All latent variables in this study have Average Variance Extracted (AVE) values greater than the standard acceptance value of 0.5, indicating that the convergent validity of the variables also meets the standard (Fornell & Larcker, 1981 ). Furthermore, the results show that the Variance Inflation Factor (VIF) values for each factor are below 10, indicating that there are no multicollinearity issues with the scales in this study (Hair, 2009 ).

The current study then further verified the discriminant validity of the variables, with specific results shown in Table 4 . The square roots of the average variance extracted (AVE) values for all variables (bolded on the diagonal) are greater than the Pearson correlation coefficients between the variables, indicating that the discriminant validity of the scales in this study meets the required standards (Fornell & Larcker, 1981 ). Additionally, a single-factor test method was employed to examine common method bias in the data. The first unrotated factor accounted for 29.71% of the variance, which is less than the critical threshold of 40%. Therefore, the study passed the test and did not exhibit serious common method bias (Podsakoff et al., 2003 ).

To ensure the robustness and appropriateness of our structural equation model, we also conducted a thorough evaluation of the model fit. Initially, through PLS Algorithm calculations, the R 2 values of each variable were greater than the standard acceptance value of 0.1, indicating good predictive accuracy of the model. Subsequently, Blindfolding calculations were performed, and the results showed that the Stone-Geisser Q 2 values of each variable were greater than 0, demonstrating that the model of this study effectively predicts the relationships between variables (Dijkstra & Henseler, 2015 ). In addition, through CFA, we also obtained some indicator values, specifically, χ 2 /df = 2.528 < 0.3, RMSEA = 0.059 < 0.06, SRMR = 0.055 < 0.08. Given its sensitivity to sample size, we primarily focused on the CFI, TLI, and NFI values, CFI = 0.953 > 0.9, TLI = 0.942 > 0.9, and NFI = 0.923 > 0.9 indicating a good fit. Additionally, RMSEA values below 0.06 and SRMR values below 0.08 were considered indicative of a good model fit. These indices collectively suggested that our model demonstrates a satisfactory fit with the data, thereby reinforcing the validity of our findings.

Research hypothesis testing

The current study employed a Bootstrapping test with a sample size of 5000 on the collected raw data to explore the coefficients and significance of the paths in the research model. The final test data results of this study’s model are presented in Table 5 .

The current study employs S-O-R model as the framework, grounded in theories such as self-determination theory and theory of planned behavior, to construct an influence model of consumer engagement behavior in the context of social media influencer marketing. It examines how influencer factors, advertisement information factors, and social influence factors affect consumer engagement behavior by impacting consumers’ psychological cognitions. Using structural equation modeling to analyze collected data ( N  = 522), it was found that self-disclosure willingness, innovativeness, and information trust positively influence consumer engagement behavior, with innovativeness having the largest impact on higher levels of engagement. Influencer factors, advertisement information factors, and social factors serve as effective external stimuli, influencing psychological motivators and, consequently, consumer engagement behavior. The specific research results are illustrated in Fig. 2 .

figure 2

Tested structural model of consumer engagement behavior.

The impact of psychological motivators on different levels of consumer engagement: self-disclosure willingness, innovativeness, and information trust

The research analysis indicates that self-disclosure willingness and information trust are key drivers for content consumption (H1a, H2a validated). This aligns with previous findings that individuals with a higher willingness to disclose themselves show greater levels of engagement behavior (Chu et al., 2023 ); likewise, individuals who trust advertisement information are more inclined to engage with advertisement content (Kim, Kim, 2021 ). Moreover, our study finds that information trust has a stronger impact on content consumption, underscoring the importance of trust in the dissemination of advertisement information. However, no significant association was found between individual innovativeness and content consumption (H3a not validated).

Regarding the dimension of content contribution in consumer engagement, self-disclosure willingness, information trust, and innovativeness all positively impact it (H1b, H2b, and H3b all validated). This is consistent with earlier research findings that individuals with higher self-disclosure willingness are more likely to like, comment on, or share content posted by influencers on social media platforms (Towner et al., 2022 ); the conclusions of this paper also support that innovativeness is an important psychological driver for active participation in social media interactions (Kamboj & Sharma, 2023 ). However, at the level of consumer engagement in content contribution, while information trust also exerts a positive effect, its impact is the weakest, although information trust has the strongest impact on content consumption.

In social media advertising, the ideal outcome is the highest level of consumer engagement, i.e., content creation, meaning consumers actively join in brand content creation, seeing themselves as co-creators with the brand (Nadeem et al., 2021 ). Our findings reveal that self-disclosure willingness, innovativeness, and information trust all positively influence content creation (H1c, H2c, and H3c all validated). The analysis found that similar to the impact on content contribution, innovativeness has the most significant effect on encouraging individual content creation, followed by self-disclosure willingness, with information trust having the least impact.

In summary, while some previous studies have shown that self-disclosure willingness, innovativeness, and information trust are important factors in promoting consumer engagement (Chu et al., 2023 ; Nadeem et al., 2021 ; Geng et al., 2021 ), this study goes further by integrating and comparing all three within the same research framework. It was found that to trigger higher levels of consumer engagement behavior, trust is not the most crucial psychological motivator; rather, the most effective method is to stimulate consumers’ innovativeness, thus complementing previous research. Subsequently, this study further explores the impact of different stimulus factors on various psychological motivators.

The influence of external stimulus factors on psychological motivators: influencer factors, advertisement information factors, and social factors

The current findings indicate that influencer factors, such as parasocial identification and source credibility, effectively enhance consumer engagement by influencing self-disclosure willingness and information trust. This aligns with prior research highlighting the significance of parasocial identification (Shan et al., 2020 ). Studies suggest parasocial identification positively impacts consumer engagement by boosting self-disclosure willingness and information trust (validated H4a, H4b, H4c, and H5a), but not content contribution or creation through information trust (H5b, H5c not validated). Source credibility’s influence on self-disclosure willingness was not significant (H6 not validated), thus negating the mediating effect of self-disclosure willingness (H6a, H6b, H6c not validated). Influencer credibility mainly affects engagement through information trust (H7a, H7b, H7c validated), supporting previous findings (Shan et al., 2020 ).

Advertisement factors (informative value and ad targeting accuracy) promote engagement through innovativeness and information trust. Informative value significantly impacts higher-level content contribution and creation through innovativeness (H8b, H8c validated), while ad targeting accuracy influences consumer engagement at all levels mainly through information trust (H10a, H10b, H10c validated).

Social factors (subjective norms) enhance self-disclosure willingness and information trust, consistent with previous research (Wirth et al., 2019 ; Gupta et al., 2021 ), and further promote consumer engagement across all levels (H11a, H11b, H11c, H12a, H12b, and H12c all validated).

In summary, influencer, advertisement, and social factors impact consumer engagement behavior by influencing psychological motivators, with influencer factors having the greatest effect on content consumption, advertisement content factors significantly raising higher-level consumer engagement through innovativeness, and social factors also influencing engagement through self-disclosure willingness and information trust.

Implication

From a theoretical perspective, current research presents a comprehensive model of consumer engagement within the context of influencer advertising on social media. This model not only expands the research horizon in the fields of social media influencer advertising and consumer engagement but also serves as a bridge between two crucial themes in new media advertising studies. Influencer advertising has become an integral part of social media advertising, and the construction of a macro model aids researchers in understanding consumer psychological processes and behavioral patterns. It also assists advertisers in formulating more effective strategies. Consumer engagement, focusing on the active role of consumers in disseminating information and the long-term impact on advertising effectiveness, aligns more closely with the advertising effectiveness measures in the new media context than traditional advertising metrics. However, the intersection of these two vital themes lacks comprehensive research and a universal model. This study constructs a model that elucidates the effects of various stimuli on consumer psychology and engagement behaviors, exploring the connections and mechanisms through different mediating pathways. By differentiating levels of engagement, the study offers more nuanced conclusions for diverse advertising objectives. Furthermore, this research validates the applicability of self-determination theory in the context of influencer advertising effectiveness. While this psychological theory has been utilized in communication behavior research, its effectiveness in the field of advertising requires further exploration. The current study introduces self-determination theory into the realm of influencer advertising and consumer engagement, thereby expanding its application in the field of advertising communication. It also responds to the call from the advertising and marketing academic community to incorporate more psychological theories to explain the ‘black box’ of consumer psychology. The inclusion of this theory re-emphasizes the people-centric approach of this research and highlights the primary role of individuals in advertising communication studies.

From a practical perspective, this study provides significant insights for adapting marketing strategies to the evolving media landscape and the empowered role of audiences. Firstly, in the face of changes in the communication environment and the empowerment of audience communication capabilities, traditional marketing approaches are becoming inadequate for new media advertising needs. Traditional advertising focuses on direct, point-to-point effects, whereas social media advertising aims for broader, point-to-mass communication, leveraging audience proactivity to facilitate the viral spread of content across online social networks. Secondly, for brands, the general influence model proposed in this study offers guidance for influencer advertising strategy. If the goal is to maximize reach and brand recognition with a substantial advertising budget, partnering with top influencers who have a large following can be an effective strategy. However, if the objective is to maximize cost-effectiveness with a limited budget by leveraging consumer initiative for secondary spread, the focus should be on designing advertising content that stimulates consumer creativity and willingness to innovate. Thirdly, influencers are advised to remain true to their followers. In influencer marketing, influencers attract advertisers through their influence over followers, converting this influence into commercial gain. This influence stems from the trust followers place in the influencer, thus influencers should maintain professional integrity and prioritize the quality of information they share, even when presented with advertising opportunities. Lastly, influencers should assert more control over their relationships with advertisers. In traditional advertising, companies and brands often exert significant control over the content. However, in the social media era, influencers should negotiate more creative freedom in their advertising partnerships, asserting a more equal relationship with advertisers. This approach ensures that content quality remains high, maintaining the trust influencers have built with their followers.

Limitations and future directions

while this study offers valuable insights into the dynamics of influencer marketing and consumer engagement on social media, several limitations should be acknowledged: Firstly, constrained by the research objectives and scope, this study’s proposed general impact model covers three dimensions: influencers, advertisement information, and social factors. However, these dimensions are not limited to the five variables discussed in this paper. Therefore, we call for future research to supplement and explore more crucial factors. Secondly, in the actual communication environment, there may be differences in the impact of communication effectiveness across various social media platforms. Thus, future research could also involve comparative studies and explorations between different social media platforms. Thirdly, the current study primarily examines the direct effects of various factors on consumer engagement. However, the potential interaction effects between these variables (e.g., how influencers’ credibility might interact with advertisement information quality) are not extensively explored. Future research could investigate these complex interrelationships for a more holistic understanding. Lastly, our study, being cross-sectional, offers preliminary insights into the complex and dynamic nature of engagement between social media influencers and consumers, yet it does not incorporate the temporal dimension. The diverse impacts of psychological needs on engagement behaviors hint at an underlying dynamism that merits further investigation. Future research should consider employing longitudinal designs to directly observe how these dynamics evolve over time.

The findings of the current study not only theoretically validate the applicability of self-determination theory in the field of social media influencer marketing advertising research but also broaden the scope of advertising effectiveness research from the perspective of consumer engagement. Moreover, the research framework offers strategic guidance and reference for influencer marketing strategies. The main conclusions of this study can be summarized as follows.

Innovativeness is the key factor in high-level consumer engagement behavior. Content contribution represents a higher level of consumer engagement compared to content consumption, as it not only requires consumers to dedicate attention to viewing advertising content but also to share this information across adjacent nodes within their social networks. This dissemination of information is a pivotal factor in the success of influencer marketing advertisements. Hence, companies and brands prioritize consumers’ content contribution over mere viewing of advertising content (Qiu & Kumar, 2017 ). Compared to content consumption and contribution, content creation is considered the highest level of consumer engagement, where consumers actively create and upload brand-related content, and it represents the most advanced outcome sought by enterprises and brands in advertising campaigns (Cheung et al., 2021 ). The current study posits that to pursue better outcomes in social media influencer advertising marketing, enhancing consumers’ willingness for self-disclosure, innovativeness, and trust in advertising information are effective strategies. However, the crux lies in leveraging the consumer’s subjective initiative, particularly in boosting their innovativeness. If the goal is simply to achieve content consumption rather than higher levels of consumer engagement, the focus should be on fostering trust in advertising information. There is no hierarchy in the efficacy of different strategies; they should align with varying marketing contexts and advertising objectives.

The greatest role of social media influencers lies in attracting online traffic. information trust is the core element driving content consumption, and influencer factors mainly affect consumer engagement behaviors through information trust. Therefore, this study suggests that the primary role of influencers in social media advertising is to attract online traffic, i.e., increase consumer behavior regarding ad content consumption (reducing avoidance of ad content), and help brands achieve the initial goal of making consumers “see and complete ads.” However, their impact on further high-level consumer engagement behaviors is limited. This mechanism serves as a reminder to advertisers not to overestimate the effects of influencers in marketing. Currently, top influencers command a significant portion of the ad budget, which could squeeze the budget for other aspects of advertising, potentially affecting the overall effectiveness of the campaign. Businesses and brands should consider deeper strategic implications when planning their advertising campaigns.

Valuing Advertising Information Factors, Content Remains King. Our study posits that in the social media influencer marketing context, the key to enhancing consumer contribution and creation of advertising content lies primarily in the advertising information factors. In other words, while content consumption is important, advertisers should objectively assess the role influencers play in advertising. In the era of social media, content remains ‘king’ in advertising. This view indirectly echoes the points made in the previous paragraph: influencers effectively perform initial ‘online traffic generation’ tasks in social media, but this role should not be overly romanticized or exaggerated. Whether it’s companies, brands, or influencers, providing consumers with advertisements rich in informational value is crucial to achieving better advertising outcomes and potentially converting consumers into stakeholders.

Subjective norm is an unignorable social influence factor. Social media is characterized by its network structure of information dissemination, where a node’s information is visible to adjacent nodes. For instance, if user A likes a piece of content C from influencer I, A’s follower B, who may not follow influencer I, can still see content C via user A’s page. The aim of marketing in the social media era is to influence a node and then spread the information to adjacent nodes, either secondarily or multiple times (Kumar & Panda, 2020 ). According to the Theory of Planned Behavior, an individual’s actions are influenced by significant others in their lives, such as family and friends. Previous studies have proven the effectiveness of the Theory of Planned Behavior in influencing attitudes toward social media advertising (Ranjbarian et al., 2012 ). Current research further confirms that subjective norms also influence consumer engagement behaviors in influencer marketing on social media. Therefore, in advertising practice, brands should not only focus on individual consumers but also invest efforts in groups that can influence consumer decisions. Changing consumer behavior in the era of social media marketing doesn’t solely rely on the company’s efforts.

As communication technology advances, media platforms will further empower individual communicative capabilities, moving beyond the era of the “magic bullet” theory. The distinction between being a recipient and a transmitter of information is increasingly blurred. In an era where everyone is both an audience and an influencer, research confined to the role of the ‘recipient’ falls short of addressing the dynamics of ‘transmission’. Future research in marketing and advertising should thus focus more on the power of individual transmission. Furthermore, as Marshall McLuhan famously said, “the medium is the extension of man.” The evolution of media technology remains human-centric. Accordingly, future marketing research, while paying heed to media transformations, should emphasize the centrality of the ‘human’ element.

Data availability

The datasets generated and/or analyzed during the current study are not publicly available due to privacy issues. Making the full data set publicly available could potentially breach the privacy that was promised to participants when they agreed to take part, and may breach the ethics approval for the study. The data are available from the corresponding author on reasonable request.

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The authors thank all the participants of this study. The participants were all informed about the purpose and content of the study and voluntarily agreed to participate. The participants were able to stop participating at any time without penalty. Funding for this study was provided by Minjiang University Research Start-up Funds (No. 324-32404314).

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Conceptualization: CG; methodology: CG and QD; software: CG and QD; validation: CG; formal analysis: CG and QD; investigation: CG and QD; resources: CG; data curation: CG and QD; writing—original draft preparation: CG; writing—review and editing: CG; visualization: CG; project administration: CG. All authors have read and agreed to the published version of the manuscript.

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Gu, C., Duan, Q. Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective. Humanit Soc Sci Commun 11 , 587 (2024). https://doi.org/10.1057/s41599-024-03127-w

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Association between problematic social networking use and anxiety symptoms: a systematic review and meta-analysis

  • Mingxuan Du 1 ,
  • Chengjia Zhao 2 ,
  • Haiyan Hu 1 ,
  • Ningning Ding 1 ,
  • Jiankang He 1 ,
  • Wenwen Tian 1 ,
  • Wenqian Zhao 1 ,
  • Xiujian Lin 1 ,
  • Gaoyang Liu 1 ,
  • Wendan Chen 1 ,
  • ShuangLiu Wang 1 ,
  • Pengcheng Wang 3 ,
  • Dongwu Xu 1 ,
  • Xinhua Shen 4 &
  • Guohua Zhang 1  

BMC Psychology volume  12 , Article number:  263 ( 2024 ) Cite this article

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A growing number of studies have reported that problematic social networking use (PSNU) is strongly associated with anxiety symptoms. However, due to the presence of multiple anxiety subtypes, existing research findings on the extent of this association vary widely, leading to a lack of consensus. The current meta-analysis aimed to summarize studies exploring the relationship between PSNU levels and anxiety symptoms, including generalized anxiety, social anxiety, attachment anxiety, and fear of missing out. 209 studies with a total of 172 articles were included in the meta-analysis, involving 252,337 participants from 28 countries. The results showed a moderately positive association between PSNU and generalized anxiety (GA), social anxiety (SA), attachment anxiety (AA), and fear of missing out (FoMO) respectively (GA: r  = 0.388, 95% CI [0.362, 0.413]; SA: r  = 0.437, 95% CI [0.395, 0.478]; AA: r  = 0.345, 95% CI [0.286, 0.402]; FoMO: r  = 0.496, 95% CI [0.461, 0.529]), and there were different regulatory factors between PSNU and different anxiety subtypes. This study provides the first comprehensive estimate of the association of PSNU with multiple anxiety subtypes, which vary by time of measurement, region, gender, and measurement tool.

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Introduction

Social network refers to online platforms that allow users to create, share, and exchange information, encompassing text, images, audio, and video [ 1 ]. The use of social network, a term encompassing various activities on these platforms, has been measured from angles such as frequency, duration, intensity, and addictive behavior, all indicative of the extent of social networking usage [ 2 ]. As of April 2023, there are 4.8 billion social network users globally, representing 59.9% of the world’s population [ 3 ]. The usage of social network is considered a normal behavior and a part of everyday life [ 4 , 5 ]. Although social network offers convenience in daily life, excessive use can lead to PSNU [ 6 , 7 ], posing potential threats to mental health, particularly anxiety symptoms (Rasmussen et al., 2020). Empirical research has shown that anxiety symptoms, including generalized anxiety (GA), social anxiety (SA), attachment anxiety (AA), and fear of missing out (FoMO), are closely related to PSNU [ 8 , 9 , 10 , 11 , 12 ]. While some empirical studies have explored the relationship between PSNU and anxiety symptoms, their conclusions are not consistent. Some studies have found a significant positive correlation [ 13 , 14 , 15 ], while others have found no significant correlation [ 16 , 17 , 18 , 19 ]. Furthermore, the degree of correlation varies widely in existing research, with reported r-values ranging from 0.12 to 0.80 [ 20 , 21 ]. Therefore, a systematic meta-analysis is necessary to clarify the impact of PSNU on individual anxiety symptoms.

Previous research lacks a unified concept of PSNU, primarily due to differing theoretical interpretations by various authors, and the use of varied standards and diagnostic tools. Currently, this phenomenon is referred to by several terms, including compulsive social networking use, problematic social networking use, excessive social networking use, social networking dependency, and social networking addiction [ 22 , 23 , 24 , 25 , 26 ]. These conceptual differences hinder the development of a cohesive and systematic research framework, as it remains unclear whether these definitions and tools capture the same underlying construct [ 27 ]. To address this lack of uniformity, this paper will use the term “problematic use” to encompass all the aforementioned nomenclatures (i.e., compulsive, excessive, dependent, and addictive use).

Regarding the relationship between PSNU and anxiety symptoms, two main perspectives exist: the first suggests a positive correlation, while the second proposes a U-shaped relationship. The former perspective, advocating a positive correlation, aligns with the social cognitive theory of mass communication. It posits that PSNU can reinforce certain cognitions, emotions, attitudes, and behaviors [ 28 , 29 ], potentially elevating individuals’ anxiety levels [ 30 ]. Additionally, the cognitive-behavioral model of pathological use, a primary framework for explaining factors related to internet-based addictions, indicates that psychiatric symptoms like depression or anxiety may precede internet addiction, implying that individuals experiencing anxiety may turn to social networking platforms as a coping mechanism [ 31 ]. Empirical research also suggests that highly anxious individuals prefer computer-mediated communication due to the control and social liberation it offers and are more likely to have maladaptive emotional regulation, potentially leading to problematic social network service use [ 32 ]. Turning to the alternate perspective, it proposes a U-shaped relationship as per the digital Goldilocks hypothesis. In this view, moderate social networking usage is considered beneficial for psychosocial adaptation, providing individuals with opportunities for social connection and support. Conversely, both excessive use and abstinence can negatively impact psychosocial adaptation [ 33 ]. In summary, both perspectives offer plausible explanations.

Incorporating findings from previous meta-analyses, we identified seven systematic reviews and two meta-analyses that investigated the association between PSNU and anxiety. The results of these meta-analyses indicated a significant positive correlation between PSNU and anxiety (ranging from 0.33 to 0.38). However, it is evident that these previous meta-analyses had certain limitations. Firstly, they focused only on specific subtypes of anxiety; secondly, they were limited to adolescents and emerging adults in terms of age. In summary, this systematic review aims to ascertain which theoretical perspective more effectively explains the relationship between PSNU and anxiety, addressing the gaps in previous meta-analyses. Additionally, the association between PSNU and anxiety could be moderated by various factors. Drawing from a broad research perspective, any individual study is influenced by researcher-specific designs and associated sample estimates. These may lead to bias compared to the broader population. Considering the selection criteria for moderating variables in empirical studies and meta-analyses [ 34 , 35 ], the heterogeneity of findings on problematic social network usage and anxiety symptoms could be driven by divergence in sample characteristics (e.g., gender, age, region) and research characteristics (measurement instrument of study variables). Since the 2019 coronavirus pandemic, heightened public anxiety may be attributed to the fear of the virus or heightened real life stress. The increased use of electronic devices, particularly smartphones during the pandemic, also instigates the prevalence of problematic social networking. Thus, our analysis focuses on three moderators: sample characteristics (participants’ gender, age, region), measurement tools (for PSNU and anxiety symptoms) and the time of measurement (before COVID-19 vs. during COVID-19).

The present study was conducted in accordance with the 2020 statement on Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) [ 36 ]. To facilitate transparency and to avoid unnecessary duplication of research, this study was registered on PROSPERO, and the number is CRD42022350902.

Literature search

Studies on the relationship between the PSNU and anxiety symptoms from 2000 to 2023 were retrieved from seven databases. These databases included China National Knowledge Infrastructure (CNKI), Wanfang Data, Chongqing VIP Information Co. Ltd. (VIP), Web of Science, ScienceDirect, PubMed, and PsycARTICLES. The search strings consisted of (a) anxiety symptoms, (b) social network, and (c) Problematic use. As shown in Table  1 , the keywords for anxiety are as follows: anxiety, generalized anxiety, social anxiety, attachment anxiety, fear of missing out, and FoMO. The keywords for social network are as follows: social network, social media, social networking site, Instagram, and Facebook. The keywords for addiction are as follows: addiction, dependence, problem/problematic use, excessive use. The search deadline was March 19, 2023. A total of 2078 studies were initially retrieved and all were identified ultimately.

Inclusion and exclusion criteria

Retrieved studies were eligible for the present meta-analysis if they met the following inclusion criteria: (a) the study provided Pearson correlation coefficients used to measure the relationship between PSNU and anxiety symptoms; (b) the study reported the sample size and the measurement instruments for the variables; (c) the study was written in English and Chinese; (d) the study provided sufficient statistics to calculate the effect sizes; (e) effect sizes were extracted from independent samples. If multiple independent samples were investigated in the same study, they were coded separately; if the study was a longitudinal study, they were coded by the first measurement. In addition, studies were excluded if they: (a) examined non-problematic social network use; (b) had an abnormal sample population; (c) the results of the same sample were included in another study and (d) were case reports or review articles. Two evaluators with master’s degrees independently assessed the eligibility of the articles. A third evaluator with a PhD examined the results and resolved dissenting views.

Data extraction and quality assessment

Two evaluators independently coded the selected articles according to the following characteristics: literature information, time of measurement (before the COVID-19 vs. during the COVID-19), sample source (developed country vs. developing country), sample size, proportion of males, mean age, type of anxiety, and measurement instruments for PSNU and anxiety symptoms. The following principles needed to be adhered to in the coding process: (a) effect sizes were extracted from independent samples. If multiple independent samples were investigated in the same study, they were coded separately; if the study was a longitudinal study, it was coded by the first measurement; (b) if multiple studies used the same data, the one with the most complete information was selected; (c) If studies reported t or F values rather than r , the following formula \( r=\sqrt{\frac{{t}^{2}}{{t}^{2}+df}}\) ; \( r=\sqrt{\frac{F}{F+d{f}_{e}}}\) was used to convert them into r values [ 37 , 38 ]. Additionally, if some studies only reported the correlation matrix between each dimension of PSNU and anxiety symptoms, the following formula \( {r}_{xy}=\frac{\sum {r}_{xi}{r}_{yj}}{\sqrt{n+n(n-1){r}_{xixj}}\sqrt{m+m(m-1){r}_{yiyj}}}\) was used to synthesize the r values [ 39 ], where n or m is the number of dimensions of variable x or variable y, respectively, and \( {r}_{xixj} \) or \( {r}_{yiyj}\) represents the mean of the correlation coefficients between the dimensions of variable x or variable y, respectively.

Literature quality was determined according to the meta-analysis quality evaluation scale developed [ 40 ]. The quality of the post-screening studies was assessed by five dimensions: sampling method, efficiency of sample collection, level of publication, and reliability of PSNU and anxiety symptom measurement instruments. The total score of the scale ranged from 0 to 10; higher scores indicated better quality of the literature.

Data analysis

All data were performed using Comprehensive Meta Analysis 3.3 (CMA 3.3). Pearson’s product-moment coefficient r was selected as the effect size index in this meta-analysis. Firstly, \( {\text{F}\text{i}\text{s}\text{h}\text{e}\text{r}}^{{\prime }}\text{s} Z=\frac{1}{2}\times \text{ln}\left(\frac{1+r}{1-r}\right)\) was used to convert the correlation coefficient to Fisher Z . Then the formula \( SE=\sqrt{\frac{1}{n-3}}\) was used to calculate the standard error ( SE ). Finally, the summary of r was obtained from the formula \( r=\frac{{e}^{2z}-1}{{e}^{2z}+1}\) for a comprehensive measure of the relationship between PSNU and anxiety symptoms [ 37 , 41 ].

Although the effect sizes estimated by the included studies may be similar, considering the actual differences between studies (e.g., region and gender), the random effects model was a better choice for data analysis for the current meta-analysis. The heterogeneity of the included study effect sizes was measured for significance by Cochran’s Q test and estimated quantitatively by the I 2 statistic [ 42 ]. If the results indicate there is a significant heterogeneity (the Q test: p -value < 0.05, I 2  > 75) and the results of different studies are significantly different from the overall effect size. Conversely, it indicates there are no differences between the studies and the overall effect size. And significant heterogeneity tends to indicate the possible presence of potential moderating variables. Subgroup analysis and meta-regression analysis were used to examine the moderating effect of categorical and continuous variables, respectively.

Funnel plots, fail-safe number (Nfs) and Egger linear regression were utilized to evaluate the publication bias [ 43 , 44 , 45 ]. The likelihood of publication bias was considered low if the intercept obtained from Egger linear regression was not significant. A larger Nfs indicated a lower risk of publication bias, and if Nfs < 5k + 10 (k representing the original number of studies), publication bias should be a concern [ 46 ]. When Egger’s linear regression was significant, the Duval and Tweedie’s trim-and-fill was performed to correct the effect size. If there was no significant change in the effect size, it was assumed that there was no serious publication bias [ 47 ].

A significance level of P  < 0.05 was deemed applicable in this study.

Sample characteristics

The PRISMA search process is depicted in Fig.  1 . The database search yielded 2078 records. After removing duplicate records and screening the title and abstract, the full text was subject to further evaluation. Ultimately, 172 records fit the inclusion criteria, including 209 independent effect sizes. The present meta-analysis included 68 studies on generalized anxiety, 44 on social anxiety, 22 on attachment anxiety, and 75 on fear of missing out. The characteristics of the selected studies are summarized in Table  2 . The majority of the sample group were adults. Quality scores for selected studies ranged from 0 to 10, with only 34 effect sizes below the theoretical mean, indicating high quality for the included studies. The literature included utilized BSMAS as the primary tool to measure PSNU, DASS-21-A to measure GA, IAS to measure SA, ECR to measure AA, and FoMOS to measure FoMO.

figure 1

Flow chart of the search and selection strategy

Overall analysis, homogeneity tests and publication bias

As shown in Table  3 , there was significant heterogeneity between PSNU and all four anxiety symptoms (GA: Q  = 1623.090, I 2  = 95.872%; SA: Q  = 1396.828, I 2  = 96.922%; AA: Q  = 264.899, I 2  = 92.072%; FoMO: Q  = 1847.110, I 2  = 95.994%), so a random effects model was chosen. The results of the random effects model indicate a moderate positive correlation between PSNU and anxiety symptoms (GA: r  = 0.350, 95% CI [0.323, 0.378]; SA: r  = 0.390, 95% CI [0.347, 0.431]; AA: r  = 0.345, 95% CI [0.286, 0.402]; FoMO: r  = 0.496, 95% CI [0.461, 0.529]).

Figure  2 shows the funnel plot of the relationship between PSNU and anxiety symptoms. No significant symmetry was seen in the funnel plot of the relationship between PSNU and GA and between PSNU and SA. And the Egger’s regression results also indicated that there might be publication bias ( t  = 3.775, p  < 0.001; t  = 2.309, p  < 0.05). Therefore, it was necessary to use fail-safe number (Nfs) and the trim and fill method for further examination and correction. The Nfs for PSNU and GA as well as PSNU and SA are 4591 and 7568, respectively. Both Nfs were much larger than the standard 5 k  + 10. After performing the trim and fill method, 14 effect sizes were added to the right side of the funnel plat (Fig.  2 .a), the correlation coefficient between PSNU and GA changed to ( r  = 0.388, 95% CI [0.362, 0.413]); 10 effect sizes were added to the right side of the funnel plat (Fig.  2 .b), the correlation coefficient between PSNU and SA changed to ( r  = 0.437, 95% CI [0.395, 0.478]). The correlation coefficients did not change significantly, indicating that there was no significant publication bias associated with the relationship between PSNU and these two anxiety symptoms (GA and SA).

figure 2

Funnel plot of the relationship between PSNU and anxiety symptoms. Note: Black dots indicated additional studies after using trim and fill method; ( a ) = Funnel plot of the PSNU and GA; ( b ) = Funnel plot of the PSNU and SA; ( c ) = Funnel plot of the PSNU and AA; ( d ) = Funnel plot of the PSNU and FoMO

Sensitivity analyses

Initially, the findings obtained through the one-study-removed approach indicated that the heterogeneities in the relationship between PSNU and anxiety symptoms were not attributed to any individual study. Nevertheless, it is important to note that sensitivity analysis should be performed based on literature quality [ 223 ] since low-quality literature could potentially impact result stability. In the relationship between PSNU and GA, the 10 effect sizes below the theoretical mean scores were excluded from analysis, and the sensitivity analysis results were recalculated ( r  = 0.402, 95% CI [0.375, 0.428]); In the relationship between PSNU and SA, the 8 effect sizes below the theoretical mean scores were excluded from analysis, and the sensitivity analysis results were recalculated ( r  = 0.431, 95% CI [0.387, 0.472]); In the relationship between PSNU and AA, the 5 effect sizes below the theoretical mean scores were excluded from analysis, and the sensitivity analysis results were recalculated ( r  = 0.367, 95% CI [0.298, 0.433]); In the relationship between PSNU and FoMO, the 11 effect sizes below the theoretical mean scores were excluded from analysis, and the sensitivity analysis results were recalculated ( r  = 0.508, 95% CI [0.470, 0.544]). The revised estimates indicate that meta-analysis results were stable.

Moderator analysis

The impact of moderator variables on the relation between psnu and ga.

The results of subgroup analysis and meta-regression are shown in Table  4 , the time of measurement significantly moderated the correlation between PSNU and GA ( Q between = 19.268, df  = 2, p  < 0.001). The relation between the two variables was significantly higher during the COVID-19 ( r  = 0.392, 95% CI [0.357, 0.425]) than before the COVID-19 ( r  = 0.270, 95% CI [0.227, 0.313]) or measurement time uncertain ( r  = 0.352, 95% CI [0.285, 0.415]).

The moderating effect of the PSNU measurement was significant ( Q between = 6.852, df  = 1, p  = 0.009). The relation was significantly higher when PSNU was measured with the BSMAS ( r  = 0.373, 95% CI [0.341, 0.404]) compared to others ( r  = 0.301, 95% CI [0.256, 0.344]).

The moderating effect of the GA measurement was significant ( Q between = 60.061, df  = 5, p  < 0.001). Specifically, when GA measured by the GAD ( r  = 0.398, 95% CI [0.356, 0.438]) and the DASS-21-A ( r  = 0.433, 95% CI [0.389, 0.475]), a moderate positive correlation was observed. However, the correlation was less significant when measured using the STAI ( r  = 0.232, 95% CI [0.187, 0.276]).

For the relation between PSNU and GA, the moderating effect of region, gender and age were not significant.

The impact of moderator variables on the relation between PSNU and SA

The effects of the moderating variables in the relation between PSNU and SA were shown in Table  5 . The results revealed a gender-moderated variances between the two variables (b = 0.601, 95% CI [ 0.041, 1.161], Q model (1, k = 41) = 4.705, p  = 0.036).

For the relation between PSNU and SA, the moderating effects of time of measurement, region, measurement of PSNU and SA, and age were not significant.

The impact of moderator variables on the relation between PSNU and AA

The effects of the moderating variables in the relation between PSNU and AA were shown in Table  6 , region significantly moderated the correlation between PSNU and AA ( Q between = 6.410, df  = 2, p  = 0.041). The correlation between the two variables was significantly higher in developing country ( r  = 0.378, 95% CI [0.304, 0.448]) than in developed country ( r  = 0.242, 95% CI [0.162, 0.319]).

The moderating effect of the PSNU measurement was significant ( Q between = 6.852, df  = 1, p  = 0.009). Specifically, when AA was measured by the GPIUS-2 ( r  = 0.484, 95% CI [0.200, 0.692]) and the PMSMUAQ ( r  = 0.443, 95% CI [0.381, 0.501]), a moderate positive correlation was observed. However, the correlation was less significant when measured using the BSMAS ( r  = 0.248, 95% CI [0.161, 0.331]) and others ( r  = 0.313, 95% CI [0.250, 0.372]).

The moderating effect of the AA measurement was significant ( Q between = 17.283, df  = 2, p  < 0.001). The correlation was significantly higher when measured using the ECR ( r  = 0.386, 95% CI [0.338, 0.432]) compared to the RQ ( r  = 0.200, 95% CI [0.123, 0.275]).

For the relation between PSNU and AA, the moderating effects of time of measurement, region, gender, and age were not significant.

The impact of moderator variables on the relation between PSNU and FoMO

The effects of the moderating variables in the relation between PSNU and FoMO were shown in Table  7 , the moderating effect of the PSNU measurement was significant ( Q between = 8.170, df  = 2, p  = 0.017). Among the sub-dimensions, the others was excluded because there was only one sample. Specifically, when measured using the FoMOS-MSME ( r  = 0.630, 95% CI [0.513, 0.725]), a moderate positive correlation was observed. However, the correlation was less significant when measured using the FoMOS ( r  = 0.472, 95% CI [0.432, 0.509]) and the T-S FoMOS ( r  = 0.557, 95% CI [0.463, 0.639]).

For the relationship between PSNU and FoMO, the moderating effects of time of measurement, region, measurement of PSNU, gender and age were not significant.

Through systematic review and meta-analysis, this study established a positive correlation between PSNU and anxiety symptoms (i.e., generalized anxiety, social anxiety, attachment anxiety, and fear of missing out), confirming a linear relationship and partially supporting the Social Cognitive Theory of Mass Communication [ 28 ] and the Cognitive Behavioral Model of Pathological Use [ 31 ]. Specifically, a significant positive correlation between PSNU and GA was observed, implying that GA sufferers might resort to social network for validation or as an escape from reality, potentially alleviating their anxiety. Similarly, the meta-analysis demonstrated a strong positive correlation between PSNU and SA, suggesting a preference for computer-mediated communication among those with high social anxiety due to perceived control and liberation offered by social network. This preference is often accompanied by maladaptive emotional regulation, predisposing them to problematic use. In AA, a robust positive correlation was found with PSNU, indicating a higher propensity for such use among individuals with attachment anxiety. Notably, the study identified the strongest correlation in the context of FoMO. FoMO’s significant association with PSNU is multifaceted, stemming from the real-time nature of social networks that engenders a continuous concern about missing crucial updates or events. This drives frequent engagement with social network, thereby establishing a direct link to problematic usage patterns. Additionally, social network’s feedback loops amplify this effect, intensifying FoMO. The culture of social comparison on these platforms further exacerbates FoMO, as users frequently compare their lives with others’ selectively curated portrayals, enhancing both their social networking usage frequency and the pursuit for social validation. Furthermore, the integral role of social network in modern life broadens FoMO’s scope, encompassing anxieties about staying informed and connected.

The notable correlation between FoMO and PSNU can be comprehensively understood through various perspectives. FoMO is inherently linked to the real-time nature of social networks, which cultivates an ongoing concern about missing significant updates or events in one’s social circle [ 221 ]. This anxiety prompts frequent engagement with social network, leading to patterns of problematic use. Moreover, the feedback loops in social network algorithms, designed to enhance user engagement, further intensify this fear [ 224 ]. Additionally, social comparison, a common phenomenon on these platforms, exacerbates FoMO as users continuously compare their lives with the idealized representations of others, amplifying feelings of missing out on key social experiences [ 225 ]. This behavior not only increases social networking usage but also is closely linked to the quest for social validation and identity construction on these platforms. The extensive role of social network in modern life further amplifies FoMO, as these platforms are crucial for information exchange and maintaining social ties. FoMO thus encompasses more than social concerns, extending to anxieties about staying informed with trends and dynamics within social networks [ 226 ]. The multifaceted nature of FoMO in relation to social network underscores its pronounced correlation with problematic social networking usage. In essence, the combination of social network’s intrinsic characteristics, psychological drivers of user behavior, the culture of social comparison, and the pervasiveness of social network in everyday life collectively make FoMO the most pronouncedly correlated anxiety type with PSNU.

Additionally, we conducted subgroup analyses on the timing of measurement (before COVID-19 vs. during COVID-19), measurement tools (for PSNU and anxiety symptoms), sample characteristics (participants’ region), and performed a meta-regression analysis on gender and age in the context of PSNU and anxiety symptoms. It was found that the timing of measurement, tools used for assessing PSNU and anxiety, region, and gender had a moderating effect, whereas age did not show a significant moderating impact.

Firstly, the relationship between PSNU and anxiety symptoms was significantly higher during the COVID-19 period than before, especially between PSNU and GA. However, the moderating effect of measurement timing was not significant in the relationship between PSNU and other types of anxiety. This could be attributed to the increased uncertainty and stress during the pandemic, leading to heightened levels of general anxiety [ 227 ]. The overuse of social network for information seeking and anxiety alleviation might have paradoxically exacerbated anxiety symptoms, particularly among individuals with broad future-related worries [ 228 ]. While the COVID-19 pandemic altered the relationship between PSNU and GA, its impact on other types of anxiety (such as SA and AA) may not have been significant, likely due to these anxiety types being more influenced by other factors like social skills and attachment styles, which were minimally impacted by the epidemic.

Secondly, the observed variance in the relationship between PSNU and AA across different economic contexts, notably between developing and developed countries, underscores the multifaceted influence of socio-economic, cultural, and technological factors on this dynamic. The amplified connection in developing countries may be attributed to greater socio-economic challenges, distinct cultural norms regarding social support and interaction, rising social network penetration, especially among younger demographics, and technological disparities influencing accessibility and user experience [ 229 , 230 ]. Moreover, the role of social network as a coping mechanism for emotional distress, potentially fostering insecure attachment patterns, is more pronounced in these settings [ 231 ]. These findings highlight the necessity of considering contextual variations in assessing the psychological impacts of social network, advocating for a nuanced understanding of how socio-economic and cultural backgrounds mediate the relationship between PSNU and mental health outcomes [ 232 ]. Additionally, the relationship between PSNU and other types of anxiety (such as GA and SA) presents uniform characteristics across different economic contexts.

Thirdly, the significant moderating effects of measurement tools in the context of PSNU and its correlation with various forms of anxiety, including GA, and AA, are crucial in interpreting the research findings. Specifically, the study reveals that the Bergen Social Media Addiction Scale (BSMAS) demonstrates a stronger correlation between PSNU and GA, compared to other tools. Similarly, for AA, the Griffiths’ Problematic Internet Use Scale 2 (GPIUS2) and the Problematic Media Social Media Use Assessment Questionnaire (PMSMUAQ) show a more pronounced correlation with AA than the BSMAS or other instruments, but for SA and FoMO, the PSNU instrument doesn’t significantly moderate the correlation. The PSNU measurement tool typically contains an emotional change dimension. SA and FoMO, due to their specific conditional stimuli triggers and correlation with social networks [ 233 , 234 ], are likely to yield more consistent scores in this dimension, while GA and AA may be less reliable due to their lesser sensitivity to specific conditional stimuli. Consequently, the adjustment effects of PSNU measurements vary across anxiety symptoms. Regarding the measurement tools for anxiety, different scales exhibit varying degrees of sensitivity in detecting the relationship with PSNU. The Generalized Anxiety Disorder Scale (GAD) and the Depression Anxiety Stress Scales 21 (DASS-21) are more effective in illustrating a strong relationship between GA and PSNU than the State-Trait Anxiety Inventory (STAI). In the case of AA, the Experiences in Close Relationships-21 (ECR-21) provides a more substantial correlation than the Relationship Questionnaire (RQ). Furthermore, for FoMO, the Fear of Missing Out Scale - Multi-Social Media Environment (FoMOS-MSME) is more indicative of a strong relationship with PSNU compared to the standard FoMOS or the T-S FoMOS. These findings underscore the importance of the selection of appropriate measurement tools in research. Different tools, due to their unique design, focus, and sensitivity, can reveal varying degrees of correlation between PSNU and anxiety disorders. This highlights the need for careful consideration of tool characteristics and their potential impact on research outcomes. It also cautions against drawing direct comparisons between studies without acknowledging the possible variances introduced by the use of different measurement instruments.

Fourthly, the significant moderating role of gender in the relationship between PSNU and SA, particularly pronounced in samples with a higher proportion of females. Women tend to engage more actively and emotionally with social network, potentially leading to an increased dependency on these platforms when confronting social anxiety [ 235 ]. This intensified use might amplify the association between PSNU and SA. Societal and cultural pressures, especially those related to appearance and social status, are known to disproportionately affect women, possibly exacerbating their experience of social anxiety and prompting a greater reliance on social network for validation and support [ 236 ]. Furthermore, women’s propensity to seek emotional support and express themselves on social network platforms [ 237 ] could strengthen this link, particularly in the context of managing social anxiety. Consequently, the observed gender differences in the relationship between PSNU and SA underscore the importance of considering gender-specific dynamics and cultural influences in psychological research related to social network use. In addition, gender consistency was observed in the association between PSNU and other types of anxiety, indicating no significant gender disparities.

Fifthly, the absence of a significant moderating effect of age on the relationship between PSNU and various forms of anxiety suggests a pervasive influence of social network across different age groups. This finding indicates that the impact of PSNU on anxiety is relatively consistent, irrespective of age, highlighting the universal nature of social network’s psychological implications [ 238 ]. Furthermore, this uniformity suggests that other factors, such as individual psychological traits or socio-cultural influences, might play a more crucial role in the development of anxiety related to social networking usage than age [ 239 ]. The non-significant role of age also points towards a potential generational overlap in social networking usage patterns and their psychological effects, challenging the notion that younger individuals are uniquely susceptible to the adverse effects of social network on mental health [ 240 ]. Therefore, this insight necessitates a broader perspective in understanding the dynamics of social network and mental health, one that transcends age-based assumptions.

Limitations

There are some limitations in this research. First, most of the studies were cross-sectional surveys, resulting in difficulties in inferring causality of variables, longitudinal study data will be needed to evaluate causal interactions in the future. Second, considerable heterogeneity was found in the estimated results, although heterogeneity can be partially explained by differences in study design (e.g., Time of measurement, region, gender, and measurement tools), but this can introduce some uncertainty in the aggregation and generalization of the estimated results. Third, most studies were based on Asian samples, which limits the generality of the results. Fourth, to minimize potential sources of heterogeneity, some less frequently used measurement tools were not included in the classification of measurement tools, which may have some impact on the results of heterogeneity interpretation. Finally, since most of the included studies used self-reported scales, it is possible to get results that deviate from the actual situation to some extent.

This meta-analysis aims to quantifies the correlations between PSNU and four specific types of anxiety symptoms (i.e., generalized anxiety, social anxiety, attachment anxiety, and fear of missing out). The results revealed a significant moderate positive association between PSNU and each of these anxiety symptoms. Furthermore, Subgroup analysis and meta-regression analysis indicated that gender, region, time of measurement, and instrument of measurement significantly influenced the relationship between PSNU and specific anxiety symptoms. Specifically, the measurement time and GA measurement tools significantly influenced the relationship between PSNU and GA. Gender significantly influenced the relationship between PSNU and SA. Region, PSNU measurement tools, and AA measurement tools all significantly influenced the relationship between PSNU and AA. The FoMO measurement tool significantly influenced the relationship between PSNU and FoMO. Regarding these findings, prevention interventions for PSNU and anxiety symptoms are important.

Data availability

The datasets are available from the corresponding author on reasonable request.

Abbreviations

  • Problematic social networking use
  • Generalized anxiety
  • Social anxiety
  • Attachment anxiety

Fear of miss out

Bergen Social Media Addiction Scale

Facebook Addiction Scale

Facebook Intrusion Questionnaire

Generalized Problematic Internet Use Scale 2

Problematic Mobile Social Media Usage Assessment Questionnaire

Social Network Addiction Tendency Scale

Brief Symptom Inventory

The anxiety subscale of the Depression Anxiety Stress Scales

Generalized Anxiety Disorder

The anxiety subscale of the Hospital Anxiety and Depression Scale

State-Trait Anxiety Inventory

Interaction Anxiousness Scale

Liebowitz Social Anxiety Scale

Social Anxiety Scale for Social Media Users

Social Anxiety for Adolescents

Social Anxiety Subscale of the Self-Consciousness Scale

Social Interaction Anxiety Scale

Experiences in Close Relationship Scale

Relationship questionnaire

Fear of Missing Out Scale

FoMO Measurement Scale in the Mobile Social Media Environment

Trait-State Fear of missing Out Scale

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This research was supported by the Social Science Foundation of China (Grant Number: 23BSH135).

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Mingxuan Du, Haiyan Hu, Ningning Ding, Jiankang He, Wenwen Tian, Wenqian Zhao, Xiujian Lin, Gaoyang Liu, Wendan Chen, ShuangLiu Wang, Dongwu Xu & Guohua Zhang

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Chengjia Zhao

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Pengcheng Wang

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GZ, XS, XL and MD prepared the study design, writing - review and editing. MD and CZ wrote the main manuscript text. MD and HH analyzed data and edited the draft. ND, JH, WT, WZ, GL, WC, SW, PW and DX conducted resources and data curation. All authors have approved the final version of the manuscript.

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Du, M., Zhao, C., Hu, H. et al. Association between problematic social networking use and anxiety symptoms: a systematic review and meta-analysis. BMC Psychol 12 , 263 (2024). https://doi.org/10.1186/s40359-024-01705-w

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  12. 3.3 Writing the literature review

    A strong problem statement, like the rest of your literature review, should be filled with facts, theory, and arguments based on the literature you've found. A research proposal differs significantly from other more reflective essays you've likely completed during your social work studies.

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  14. Research Guides: Social Research Methods: Literature Reviews

    Book reviews are articles that review a single book title. A literature sums up and analyzes a set of books or articles on a theme. Literature reviews can be a section of a longer paper or book, or they can stand alone. Social scientists generally include a short review of relevant literature in their research papers to demonstrate how their ...

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  17. Research: Literature Reviews in Social Work: What is a Literature Review

    The review should be organized with a clear purpose and scope defined by the author of the review and should not be just a summary of existing research on the topic. Literature reviews in social work increasingly focus on evidence-based research found in scholarly journals but there is some discussion within the profession that focusing only on ...

  18. PDF Guidebook for Social Work Literature Reviews and Research Questions

    In the summer of 2019, Dr. Rebecca L. Mauldin coordinated a project to adopt an open textbook for the School of Social Work's Research Methods courses across the BSW and MSW programs. In that project, she used Scientific Inquiry in Social Work by Matthew DeCarlo as a source text. That book included much of the material in this guidebook.

  19. Social Work Research Guide: Literature Review

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    He has written 29 research paper in reputable research journals. His Research area of Interest are Web 2.0, Scholarly Communication, Academic Scholarly Networks Sites, Digital Literacy, and Social Media Networks. Since 2019 he has been working as a member of the IFLA Social Science Libraries Standing Committee (2nd term till 2027).

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