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This editable and downloadable PowerPoint covers Price Discrimination which is most likely to happen in imperfectly competitive markets and especially monopoly.
Price discrimination is when a firm charges different prices to different customers for the same good or service. The firm will usually charge customers with different price sensitivities different amounts - customers who are less price-sensitive will be charged a higher price, while those who are more price-sensitive will be charged less. The goal of price discrimination is to maximize profits by extracting the most value from each customer. A common example is airline tickets, where business travelers might pay a higher price for tickets than leisure travelers. Another example is coupons - they're a way to offer discounts to price-sensitive customers while charging the full price to others.
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Economics of price gouging after a natural disaster.
17th May 2011
11th August 2008
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24th December 2014
Monopoly - 3rd degree price discrimination, monopoly - price discrimination and economic welfare, our subjects.
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People have flocked to watch the Iowa star on TV and in person at a time when her sport is more valuable than it ever was before.
By Santul Nerkar
Caitlin Clark, the University of Iowa basketball player who has dazzled crowds with her deep shooting range and preternatural scoring ability, is one of the biggest draws in sports.
Tickets to her games this season were nearly 200 percent more expensive than they were last year, according to Vivid Seats, a ticket exchange and resale company. Fans routinely traveled hundreds of miles to catch a glimpse of her, lining up for hours before tipoff and boosting local economies.
Nearly 10 million people, a record, watched her play in last year’s championship game, a loss to Louisiana State. More than three million tuned in this year when she set the career record for points scored by a Division I college basketball player.
Now, as Ms. Clark prepares for her final N.C.A.A. tournament — No. 1-seeded Iowa plays its first game on Saturday — excitement has reached a fever pitch. It has some wondering if Ms. Clark’s effect on the popularity of women’s sports, and their economics, will linger after her career at Iowa ends.
Viewership, juiced by media rights deals, and corporate sponsorships are the key drivers of revenue for college and professional sports. In women’s sports, those have long lagged behind what men’s sports receive. In 2019, for instance, women’s sports programming accounted for less than 6 percent of coverage on ESPN’s “SportsCenter,” according to a study .
But in recent years, women’s sports have had significant growth. A November report from Deloitte projected that women’s sports would generate more than $1 billion in global revenue this year, up roughly 300 percent from the company’s estimate in 2021. Globally, the number of sponsorships in women’s professional leagues increased 22 percent in 2023, compared with a 24 percent increase in men’s sports, according to SponsorUnited, which tracks company sponsorships and deals.
“You do need women like Caitlin Clark who are so great that you can’t miss them,” said Michael Pachter, a tech analyst for Wedbush Securities.
Stars do make sports. The men’s national title game in 1979 between Magic Johnson’s Michigan State and Larry Bird’s Indiana State remains the most-watched college basketball game of all time. Both stars then entered the National Basketball Association, making the league more popular than it had ever been.
Before the Johnson-Bird N.B.A. era, the league’s finals were broadcast on tape delay. Today, the N.B.A. earns billions of dollars from its television deals, and star players make more than $60 million per season.
And as TV networks have tried to give viewers reasons to tune in during the streaming era, the rights to broadcast popular men’s sports, like football, hockey and basketball, have become expensive. That has spurred networks to lock in deals to broadcast sports, like women’s basketball, that don’t cost as much and whose viewership is projected to grow.
“The networks have run into an economic problem where they’re paying too much for the sports that they need to fill up their network space,” said Andrew Barrett, a managing director of STS Capital Partners who works in sports management. “You start to look at female sports because people will watch those.”
In January, the N.C.A.A. signed a deal with ESPN that valued the annual rights to broadcast the women’s basketball tournament at more than $60 million, more than 10 times what the network paid in the previous deal, in 2011.
The network pays $25 million to $33 million per year to broadcast some Women’s National Basketball Association games, while Scripps reportedly pays $13 million per year. The W.N.B.A.’s previous deal, solely with ESPN, was signed in 2013 for $12 million per year, according to Sports Business Journal . Annual revenue nearly doubled from $100 million in 2019 to around $200 million in 2023, according to Bloomberg.
“We’re not a charity,” Cathy Engelbert, the W.N.B.A. commissioner, said during a recent panel discussion with the law firm Kramer Levin. “We’re a real sports media and entertainment property.”
When Ms. Clark said she would forgo her final year of college eligibility to enter this spring’s W.N.B.A. draft, it had an immediate effect. The Indiana Fever, who are expected to select her with the No. 1 overall pick in April, saw a more than 200 percent increase in the average listed price of their season opener, according to Vivid Seats.
Ms. Clark’s success follows decades of progress for women in sports, dating to the 1972 passage of Title IX, which prohibits sex-based discrimination in educational settings and led to skyrocketing funding of — and participation in — women’s sports. The World Cup that the U.S. women’s soccer team won in 1999 spurred interest and investment at the youth level. Serena Williams changed the audience for tennis, and athletes like the racecar driver Danica Patrick and the fighter Ronda Rousey brought new viewers to their sports.
Andrew Zimbalist, a professor of economics at Smith College, said Ms. Clark’s success was “another event in a long line of events” that had boosted the acceptance of all women’s sports.
“There’s been a positive evolution since Title IX was passed in 1972,” Mr. Zimbalist said.
Unlike previous generations, Ms. Clark has been able to immediately reap the rewards of her fame because of an N.C.A.A. rule change in 2021 that allows college athletes to profit off their own name, image and likeness, including through product endorsements and sponsorship deals. Ms. Clark’s sponsorship deals — valued at $3 million, according to On3 , a site that tracks N.I.L. deals — means she earns more than most W.N.B.A. players. (Her projected base salary for her rookie season is $76,000.)
Ms. Clark is hardly the first female basketball star to generate intense interest. The W.N.B.A. was founded in large part because of the popularity of women’s college basketball. Storied programs like the University of Tennessee and University of Connecticut collected multiple championships and featured stars like Tamika Catchings, Chamique Holdsclaw, Candace Parker, Rebecca Lobo, Sue Bird and Diana Taurasi.
But the progress has come in fits and starts. In 1997, the W.N.B.A.’s inaugural season, average attendance was around 10,000. Three years later, the league expanded to 16 teams. In 2023, there were only 12 teams, and average attendance was less than 7,000. The 2023 finals averaged 728,000 viewers, an improvement from 2022 but fewer than the 2003 finals, which were watched by an average of 848,000.
Mr. Pachter said he didn’t think the audience for women’s basketball would reach hundreds of millions overnight. But he sees interest continuing to steadily grow, and can envision a future where a streaming service may try to own the exclusive rights to a league like the W.N.B.A. For that to happen, other stars need to step up to Ms. Clark’s level.
“You need three or four more, but they’re coming,” Mr. Pachter said. “They’re going to emerge because now we’re paying attention.”
Santul Nerkar is a reporter covering business and sports. More about Santul Nerkar
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A-level Economics "DISCUSS THE EXTENT TO WHICH PRICE DISCRIMINATION IS BENEFICIAL TO PRODUCERS AND CONSUMERS" ESSAY PLAN 1) Define. Price discrimination occurs when a seller charges different prices to different customers for exactly the same product. 2) Explain the benefits to the producer.
It must be relatively cheap to separate markets and implement price discrimination. Simple diagram for Price Discrimination. Without price discrimination, the firm charges one price £7 * 100 = £700 revenue. WIth price discrimination, the firm can charge two different prices: £10 * 35 = £350; £4 * 120 = £480; Total revenue = £830.
In this video we walk through an answer to a question about whether price discrimination helps or harms consumer welfare. We hope this is useful in showing how to build clear chains of reasoning and well-supported evaluation. ... A-Level Economics Essay Walkthrough. Level: A-Level, IB Board: AQA, Edexcel, OCR, IB, Eduqas, WJEC Last updated 1 ...
Third degree price discrimination occurs when a firm charges different prices to different consumers for the same good/ service, e.g. rail fares are priced differently depending on the time of travel. Third degreee markets are often sub-divided based on time, age, income and geographic location. Some airline ticket portals charge higher prices ...
Exclusively available on IvyPanda. Price discrimination occurs when goods or services of identical nature retail at different prices from the same provider (Philips, 1983, p. 5). It can also be referred to as price differentiation. Price discrimination is characteristic of oligopolistic and monopolistic markets and it mainly makes use of market ...
In this video we walk through an answer to a question about whether price discrimination helps or harms consumer welfare. We hope this is useful in showing h...
Board: This is an updated revision presentation of the economics of price discrimination as a pricing strategy for businesses in imperfectly competitive markets. Explain and evaluate the potential costs and benefits of monopoly to both firms and consumers, including the conditions necessary for price discrimination to take place.
4.1.5.7 Price Discrimination (AQA A Level Economics Teaching Powerpoint) Teaching PowerPoints. Price Discrimination and Consumer Welfare - A-Level Economics Essay Walkthrough Practice Exam Questions. Price Discrimination and Economic Welfare 29th November 2022. Dynamic Pricing: Ticketmaster pricing system criticised ...
Price discrimination Definition: Price discrimination is defined as firms charging their consumers different prices for the same good. Price discrimination Examples & Explanation: If you once took an Uber, you may have seen their surge pricing before. When that happens, you are taking the same taxi journey for double or even triple the price.
This page is about 'Price Discrimination' taken from AQA Economics Syllabus Topic 4.1. Learn economics alongside the AQA A-level Economics specification. Revise exactly what you need to know for the exam.
Answers > Economics > A Level > Article This question is a 25 mark question, it requires a variety of different skills and a strong structure to recieve the highest marks possible. This is a 'discuss' question therefore different arguments should be presented.
Level: AS Levels, A Level, GCSE - Exam Boards: Edexcel, AQA, OCR, WJEC, IB, Eduqas - Economics Revision Notes . Price Discrimination. This is when firms are able to use their market power to charge consumers a higher price for the same good / service being provided.
Price discrimination is a very common strategy, and can be employed whenever the above criteria can be met. Public transport and energy supply are two common examples. Rail and air operators can charge different prices according to date and time of travel, whether child or adult, and whether business or tourist 'class'.
OCR A Level Economics P. Smith. Popular books for Environment and Biology. ... Evaluate the view that because price discrimination enables firms to make more profit, firms but not consumers benefit from price discrimination. The essay provides in depth detail with diagrams that are well explained, there is excellent application of relevant ...
Price discrimination means charging different consumers different prices for the same good. First-degree price discrimination means every consumer faces a different price. Second-degree price discrimination means consumers may get discounts for buying different amounts of the good; in other words, bulk-buying.
Essay # 4. Degrees of Price Discrimination: Price discrimination is done only when elasticity of demand for the product is different for different buyers, the amounts demanded of the product differs at the same price i.e., the demand prices differ. Discrimination is designed to gain revenue by varying the price in term of the demand prices of ...
4.1.5.7 Price Discrimination (AQA A Level Economics Teaching Powerpoint) Teaching PowerPoints Price Discrimination and Consumer Welfare - A-Level Economics Essay Walkthrough
Illustrating Third Degree Price Discrimination. In order to illustrate third degree price discrimination diagrammatically, the different sub-market diagrams are placed side by side; The total market diagram is a combination of the sub-market diagrams The total profit is a combination of profits from the sub-markets; The diagram below illustrates the market for rail travel in the UK where ...
Section 3: Essay Style Questions The essay-style questions section offers more extensive prompts that require students to synthesize information, analyze real-world examples, and demonstrate a comprehensive understanding of the economic principles surrounding price discrimination in monopoly markets.
The modern theory of price discrimination began with the work of Pigou (1920). Joan Robinson devoted two chapters of her book The Economics of Imperfect Competition (1969) to the problem of ('third degree') price discrimination. Her account examines the conditions that make price discrimination possible, presents a graphical analysis of the discriminating monopolist's pricing decision ...
pdf, 523.17 KB. A-level Economics lesson on price discrimination. Includes: Presentation on price discrimination. Worksheet so students can see how a combined market can be divided into smaller markets (Price discrimination 10 people want to use the bus.pdf) Worksheet so students so students can see what the impact of price discrimination is on ...
Price discrimination essay plan. Introduction part 1. Assess the view that price discrimination is always damaging. Click the card to flip 👆. Price discrimination is the selling strategy that charges customers different prices for the same product based on their elasticities, pure price discrimination would result in each customer paying ...
This editable and downloadable PowerPoint covers Price Discrimination which is most likely to happen in imperfectly competitive markets and especially monopoly. ... 4.1.5.7 Price Discrimination (AQA A Level Economics Teaching Powerpoint) Level: A-Level Board: AQA Last updated 13 Sept 2023. Share : ...
Ms. Clark's sponsorship deals — valued at $3 million, according to On3, a site that tracks N.I.L. deals — means she earns more than most W.N.B.A. players. (Her projected base salary for her ...