Make a Winning Business Proposal Presentation in 11 Steps

Learn how to create business proposal presentations that stand out and win deals. Apply battle-tested best practices and actionable tips from sales pros.

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How to make a business proposal presentation

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Short answer

What makes a good business proposal presentation?

An outstanding business proposal presentation combines clarity, conciseness, and compelling storytelling.

It should be visually engaging, tailored to the audience's interests, and demonstrate a deep understanding of their needs, setting the stage for successful collaboration.

Your business proposal is your last chance to impress

Making a business proposal presentation is your money time at the end of a long, exhausting sales process with a prospective client. Losing your sale at this stage would be most painful.

It can be overwhelming when you realize how much is riding on this one proposal.

Sending out an ill-made business proposal puts you at risk of losing your client’s buy-in at the very last moment.

This situation is stressful for most people, but it doesn’t have to be. To make this process as stress-free as can be, I put together a guide on how to make a proposal presentation that will give you a leg up over your competitors.

Let's get started!

What does a business proposal presentation look like?

A business proposal presentation today goes beyond traditional slides filled with bullet points. It's a deck that blends text, compelling visuals, and even interactive elements like charts, graphs, and short videos.

This modern approach reflects how we engage with content in our digital age – visually and interactively.

Here's what a modern business proposal presentation looks like:

11 steps for making a winning business proposal presentation

Whether you’re selling products or services to prospective clients or pitching new ventures, business presentations are an everyday part of modern business.

Still, most business professionals don’t know how to do it right.

The reason why so many business proposal presentations fail is that not all elements of a successful business proposal presentation are in place. You can ensure your presentation impresses prospects every time by following the following best practices.

1) Do your research about the prospect

Before you set out to craft your business proposal presentation, you must conduct thorough research about the company you’re going to be pitching to.

Often, the difference between a knockout business presentation and a poor one is the level of confidence during the delivery. Carrying out a great deal of detailed research beforehand will give you the confidence needed to ace the presentation. Here's an example of how you can present your findings in a concise way:

Client snapshot slide example

The key pieces of information you need to get are:

What is the company size and sector?

What do their internal processes look like?

Who are the main decision-makers in the company?

Who are they selling their products and services to? Is it a B2B or B2C company?

What is your prospect’s most pressing problem?

What are they hoping to achieve?

What is your role in helping them reach these goals?

What is their allocated budget?

Have they ever used other industry solutions?

Finding the answers to these questions will ensure that your lead is qualified and allow you to bring up relevant insights during your presentation.

It will also make your prospect feel understood , which will capture their attention and boost your closing rate.

How to get information about your prospect

Making a discovery call

Visiting their website

Observing their social media accounts

Analyzing their competitors

B2B databases, such as G2 or Capterra

Data prospecting tools like ZoomInfo or Lusha

2) Personalize your proposal presentation

If you do your homework right and know who your potential client is, you will be able to deliver a tailor-made business proposal presentation.

Our research shows that by personalizing your proposal, you’re increasing the number of people who will read your deck in full by 68% as compared to generic presentations.

If you think about it, it makes perfect sense. Every single email that starts with “Dear Owner” or “Dear User” immediately goes to live in my Bin folder.

By including a personal note tailored to your recipient, you’re skyrocketing the chances of it living rent-free in their head instead.

4 main ways to personalize your business proposal presentation:

I) Add company-specific insights

This can be anything you learned while doing your research on the prospect or something they mentioned during a discovery call.

II) Include your client’s name and logo in every business proposal presentation

If you’re using a PowerPoint this means going in and manually adding the identifying info into the deck.

If you’re using Storydoc, then this can easily be streamlined for scale using dynamic variables that change specific info for specific recipients.

This feature swaps out your client’s details while the rest of your deck stays intact, and with a 10-second setup, you’re good to go.

Here's how it works:

Personalized proposal example

III) Include your prospect’s branding

If you’re using PowerPoint, then you’ll have to go in and change the design and visuals in your deck to fit your prospect’s branding. Alternatively, you can use a DIY tool like Snappa’s SVG editor or Logo.com’s logo generator .

With Storydoc, you can automatically apply branding pulled from any given website just by providing the website address—including the brand’s colors and fonts.

This will make an impact on your prospect while requiring minimal effort on your part, let alone involving a designer.

Branded deck example

IV) Keep your proposal relevant at all times

When choosing client stories to share in your business proposal, stick to companies from a similar field.

Show a deep understanding of your prospect’s industry, key pain points, and competitors. This will make it easier for them to visualize what your solution can do for them.

3) Use a battle-tested presentation structure

It doesn’t matter if you’re in the last stage of your sales pipeline or still moving prospects down the funnel.

There are some common elements each business proposal presentation needs to have in order to perform exceptionally.

In our usage data we see presentations with similar business proposal structures outperform the rest time and time again.

What to include in a business proposal presentation

8 essential slides of a business proposal presentation:

1. Title page: This should include essential information such as your company's name, the client's name, and logo, along with the submission date.

2. Assessment or project overview: Here, clearly define the client's problem or need and outline your proposed solution. This section establishes the context and purpose of your proposal.

3. Executive summary: Offer a concise summary of your proposal, highlighting your unique value proposition. For tips on how to write one, read our 101 guide .

4. Methodology: The how to your what and why . In this part, you should explain the methods you’ll use to deliver on your promises and include a list of deliverables with a projected timetable.

5. Pricing: Provide a clear, transparent breakdown of costs for your services or products. Offering multiple pricing options can cater to different client needs or budgets.

6. Proof of qualifications: Showcase your credibility with evidence of past successes. Include case studies, testimonials, relevant certifications, and any industry awards you've received.

7. Team: Introduce the key team members who will be involved in the project. Highlight their skills and roles to build trust and confidence in your team's capabilities.

8. Next step: Conclude with a call-to-action detailing the next step a prospect is supposed to take after viewing your business proposal presentation.

4) Maximize your impact with a compact presentation

You may feel that the more information you include in your business proposal presentation, the higher your chances of sealing the deal are. But it’s the exact opposite.

The busier people get the narrower their attention spans. I can assure you that when faced with a bulky document, your prospects will either skim through it or not bother reading at all.

It’s more constructive to keep your presentation short and concise by including only the information most relevant to your prospect and with the biggest needed to finalize their decision to buy.

5) Avoid complex information and jargon

Complexity adds to cognitive load and any additional bit of information makes it harder to decide.

The best strategy for your business proposal would be to bring up only the most important aspects of your product or service that came up during the sales process.

You don’t have the time or attention to tell them everything. So tell them what really makes a difference.

Don’t get too technical

No matter how great the technology behind your solution is, I can assure you that most of your clients don’t care about the details. They care about the outcome your solution brings them, and what it’s going to cost them in time and money.

Sounds harsh? Sorry, but that’s the reality.

We don’t buy the latest iPhone because it has a pro 12MP camera system or a lens with a ƒ/1.8 aperture and 120° field of view. We buy it because we can take holiday photos for Instagram that will make Debra from HR green with envy.

Your customers are no different. They don’t need to have the same level of knowledge about your solution that you do. You will only confuse them by bombarding them with technical details.

Write in simple words and sentences

The extent of the attention your proposal will likely get is similar to that of an 8th grader. If you know your solution inside and out, you should be able to explain it simply.

Practice answering these questions as if asked by an 8th grader:

What does your company do and what makes you best qualified for the job?

What are your customers’ main pain points?

What is your proposed solution and how are you going to tackle the prospect’s problems?

What is the project timeline?

How much will it cost the prospect?

What are the gains for a prospect by choosing to work with you?

Who are the main team members that are going to work on this project?

What relevant experience do you have?

Refine your unique value proposition

Always remember that your ability to stand out is limited to your ability to deliver a simple and crisp value proposition. Simple is easy to understand and most importantly makes it easier to choose.

But there’s more! No matter what your business does, your biggest competitor is the status quo , where buyers choose to do nothing at all.

Seth Godin said in his seminal book This is Marketing that sales or marketing professionals are agents of change. But change takes time and effort. It’s easy for buyers to stick to what they have, even if it no longer serves them.

When talking about your product or service, don't just explain the benefits. Also show your clients what they might lose if they don't choose you, and explain the opportunity cost of doing nothing.

Here's a great video explaining how to write a UVP statement:

How to write a UVP statement

6) Provide social proof

At this point in the buyer’s journey, your lead should already trust you. If they didn’t, they would not proceed beyond the demo or even book a demo.

So why add social proof again at this late stage?

Well, big expenses make most people’s knees shake. Even if the money is not their own, they will be judged by their procurement (your solution) and the business impact it generates.

You need to have past clients vouch for you, to prove that it’s not your first rodeo and that your buyers can count on you to deliver.

Here are different types of social proof our clients used in their decks.

First up, a classic client testimonial:

Social proof for a business proposal pre

Then, client logos with the Capterra rating:

Social proof for a business proposal pre

And a mention in a reputable industry publication:

Social proof for a business proposal pre

7) Include case studies

Case studies are the dark horse of the business race. They’re the least used asset in B2B because of how work-intensive their production is. But, at the same time, case studies are the most effective type of marketing asset .

By not including a case study in your business proposal, you’re running the risk of potential clients finding out about your solution from other sources. Worst case scenario, those other sources are your competitors. If you feature a case study, you’re in control of the narrative. You can basically have your clients sell for you by covering the main value propositions in their own words.

Here's a case study example from our client:

Case study in a business proposal presentation

8) Position yourself as a consultant rather than a seller

It’s mostly true that people hate being sold to, but they love to buy.

Most buyers prefer to avoid meeting with salespeople and follow the self-serve route because they fear that salespeople will pressure or manipulate them into buying the wrong thing.

Sales are already losing big to self-service. A McKinsey survey from 2020 suggests that 70% of B2B buyers now look kindly on making self-serve buying decisions, even when considering solutions costing $500K and more.

But there is a way sales can always stay one step ahead of self-serve, and 10 steps ahead of the competition—shifting from being salesy to being consultative.

This means knowing the concerns and needs of your buyer and delivering the information they need to make an informed decision, even if it means (hope you're sitting down) not buying your product or solution because it’s not a good fit.

This approach was pioneered by Anthony Iannarino , and you can read more about How to be truly consultative on his website The Sales Blog.

9) Add videos to your business proposal

In this day and age, purely static content just won’t cut it anymore . If your slide contains walls of text, most people will skip it and move straight to the next part, or the next proposal.

Out of all visual aid types, videos are the most compelling. People get distracted very easily, so having a video that conveys the same message really helps keep them engaged.

Presentation statistics based on our extensive user data support the claim that video brings a positive impact —if you include a video in your cover slide, 32% more people will interact with your presentation.

The findings are even greater for other presentation sections.

By embedding *any* video in your presentation, you can increase the average reading time by 37% and increase the CTA click-through rate by 17% .

This proposal is a great example of effective video use:

10) Make the next step clear to your buyer

Including a clear call to action at the end of your business proposal presentation is crucial. As obvious as this must sound to some, many businesses fail to do this effectively.

If a prospective client reads the entire business proposal, they’re clearly interested in your value proposition. They may be ready to seal the deal.

The worst thing that can happen at this stage is if they don’t know how to proceed. It’s like building a supermarket without a checkout counter.

Here's an example of a smart CTA:

Next step in a business proposal presentation

What's not an effective call to action?

A text that tells your buyer to give you a call

An email link for requesting the documents needed for signing

Or a phone number they need to dial.

An effective call to action can be:

Embedding a calendar to let prospects book the next meeting

The option to download key documents (e.g. an NDA or a contract)

Sending prospects to explore more details about your solution (e.g. try out your tool or look at examples from your portfolio)

Embedding a digital signature for buyers to sign directly in your deck

An embedded payment module for buyers to pay directly from your deck

Here's another great example of a deck with an effective CTA:

Proposal accept button example

11) Move from legacy design to modern design

Most guides teach you how to make a business proposal using PowerPoint presentations. But, b y sending your business proposal presentation in PPT format, you’re giving leads something they’ve seen 1000 times over.

With sales closing rates declining for the past 5 years in a row, it’s a major risk to cling to the old ways.

When we analyzed over 100,000 sales and marketing presentations , we discovered that giving prospects presentations that can only be read majorly kills engagement.

If you want to succeed and grow your win rate you’ll have to move up to dynamic interactive proposal decks.

By giving readers interactive elements to “play around” with, you’re increasing the chances of your deck being read in full by 41% and the average reading time by 146% .

This is what static vs interactive looks like:

Static PPT example

How to create a business proposal presentation faster than ever with AI

Tell the AI assistant what kind of proposal you'd like to create.

Provide an overview of your company and your product or service.

Choose your preferred template .

Adjust the design to reflect your or your prospect’s branding in just a few clicks.

Add videos and dynamic storytelling content.

Personalize your business proposals for the specific buyer.

Integrate your sales tools into the deck, like Calendly or DocuSign .

Send the deck and see the data stream in.

Analyze your usage data to get deep insights into your sales process.

Optimize your decks based on what works and what doesn’t work for your prospects.

Interactive business proposal templates

We all know that putting together a proposal can be tough. It's like the final lap in a race where you've got to give it your all.

Interactive business proposal templates are like a roadmap, guiding you on how to structure your proposal so it looks professional and hits all the right notes.

The best part is that they're built to engage. Instead of sending over a standard document, you're bringing your proposal to life with dynamic animations, informative videos, and interactive elements.

Grab a template and see how it can transform your deck.

example business proposal presentation

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Blog Business How to Write Business Proposal (Examples + Free Templates)

How to Write Business Proposal (Examples + Free Templates)

Written by: Aditya Sheth Jan 25, 2024

How to Write Winning Business Proposals

The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals .

A well-written business proposal can often mean the difference between winning or losing a prospective client.

In this in-depth guide to creating business proposals, we show you how to close more deals, make more sales and crush your business goals — all by using easy-to-edit professional business proposal templates .

Here’s what this guide will cover (click to jump ahead):

What is a business proposal, what are the components of a business proposal.

  • How to write a business proposal step by step

What should you include in a business proposal?

What are the types of business proposals, more business proposal examples + writing and design tips.

  • FAQs about business proposals

Looking for a shortcut? Watch this quick video for an overview of everything to include in your business proposal:

A business proposal is a document designed to outline a business plan to convince potential client, investor or partner to engage in a business agreement with you or your company. It’s basically a sales pitch in writing to persuade potential clients to show them benefits of working with you or your company for their business success.

A business proposal outlines what your business does and what you can do for your client . It can be general like this business proposal example:

general business proposal template

Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail:

simple business proposal project proposal template

Or this business proposal sample, which presents a plan for a social media strategy and campaign:

social media marketing business proposal template

To design a business proposal that holds the client’s attention, identify their pain points . Then provide your buyer with the right solution to alleviate those frustrations.

Working on a new project? These project proposal examples might come in handy for you.

The components of a business proposal can change depending on the field, company size and client needs. While details may differ, strong proposals typically introduce your company, explain the problem, offer a solution and its benefits, highlight your team’s skills, and outline timeline, cost and next steps.

How to write a business proposal step by step

Before you start creating your business proposal template, you need to understand the business proposal format. At a high level, your effective business proposal should include the following:

  • Create a compelling business proposal title
  • Build a table of contents
  • Craft the executive summary
  • Write a detailed problem statement
  • Propose your solutions
  • Showcase your team’s expertise
  • Create a realistic timeline
  • Present your payment structure
  • Specify the terms and conditions
  • Receiving the decision

Below, you can see business proposal examples that demonstrate how to include these 10 sections.

1. Create a compelling business proposal title

A compelling title could mean the difference between someone reading your proposal or ignoring it in favor of a competitor’s . 

What makes a good title page? Here are the essential elements to include: 

  • Your name along with your company’s name
  • The name of the prospect (or their business) 
  • The date you’re submitting the proposal

Gray Business Consulting Proposal Template Cover Page_Venngage

The gray business consulting proposal template above contains all the details a prospect would want to know. The title also offers a strong tangible benefit to the prospective buyer. Honestly, “Who doesn’t want to grow their business?”

2. Build a table of contents

The table of contents is a fundamental part of every winning business proposal template. It makes your proposal scannable and easy to read.

The people you will be pitching to are usually C-level executives. These are busy people who don’t have time to read your entire proposal in one go.

That’s why most of the business proposal examples in this list include a table of contents.

Adding a table of contents to your document makes it easy for them to go through it at their own pace. They can also skim through parts of the proposal that they deem more important. You can see how this abstract business proposal template uses the table of contents:

Creative Social Media Business Proposal Template Table of Contents

You can also make your business proposal template easier to navigate by adding hyperlinks to the document, particularly in the table of contents. This way your clients can jump to specific sections without having to scroll through the entire document. Ensuring your business plan format follows a clear structure can greatly enhance readability and comprehension for potential investors or partners.

It’s easy to add hyperlinks in the Venngage editor. Select the text you’d like to turn into a link, then click the link icon in the top bar. From there, select the page you want to link to! Then download your completed design as an Interactive PDF .

Proposal-ToC-Example

3. Craft the executive summary

The executive summary is a staple in all kinds of annual reports , leadership development plan , project plans and even marketing plans . It is a concise summary of the entire contents of your document. In other words, write a business proposal outline that is easy to glance over and that highlights your value proposition.

The goals of your executive summary are:

  • Introduce your company to your buyer
  • Provide an overview of your company goals
  • Showcase your company’s milestones, overall vision and future plans
  • Include any other relevant details

This gray business proposal example has a detailed yet short executive summary including some social proof in the form of clients they’ve worked with:

Gray Business Consulting Proposal Template About Us

Take note of how precise this business proposal example is. You want to keep your executive summary concise and clear from the get-go. This sets the right tone for the rest of your proposal. It also gives your buyer a reason to continue reading your proposal.

Crafting an executive summary and keeping it concise and compelling can be challenging. but you can use an AI summarizer online to generate an executive summary. Such tools are trained on relevant AI models that can extract core points from a given text. You can get such a point either in bullet form or in abstract summary form.

Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them.

4. Write a detailed problem statement

The point of writing a business proposal is to solve a buyer’s problem. Your goal is to outline the problem statement as clearly as possible. This develops a sense of urgency in your prospect. They will want to find a solution to the problem. And you have that solution.

 A well-defined problem statement does two things: 

  • It shows the prospect you have done your homework instead of sending a generic pitch
  • It creates an opportunity for you to point out a problem your prospect might not be aware they had in the first place. 

Texture Business Proposal Template

This bold business proposal template above clearly outlines the problem at hand and also offers a ray of hope i.e. how you can solve your prospect’s problem. This brings me to… 

5. P ropose your solutions

The good stuff. In the proposed solution section, you show how you can alleviate your prospective buyer’s pain points. This can fit onto the problem statement section but if you have a comprehensive solution or prefer to elaborate on the details, a separate section is a good idea.

Spare no details regarding the solution you will provide. When you write a business proposal, explain how you plan to deliver the solution. Include an estimated timeline of when they can expect your solution and other relevant details.

For inspiration, look at how this business proposal template quickly and succinctly outlines the project plan, deliverables and metrics :

Sales Plan Proposal Table Template_Venngage

6. Showcase your team’s expertise

At this point, the prospect you’re pitching your solution to likes what they’re reading. But they may not trust you to deliver on your promises. Why is this?

It’s because they don’t know you. Your job is to convince them that you can fix their problem. This section is important because it acts as social proof. You can highlight what your company does best and how qualified your team is when you write a business proposal for a potential client.

business proposal qualifications section

This free business proposal template showcases the company’s accolades, client testimonials, relevant case studies, and industry awards. You can also include other forms of social proof to establish yourself as a credible business. This makes it that much more likely that they will say yes!

Pro Tip: Attaching in-depth case studies of your work is a great way to build trust with a potential client by showcasing how you’ve solved similar problems for other clients in the past. Our case study examples post can show you how to do just that.

7. Create a realistic timeline

To further demonstrate just how prepared you are, it’s important to outline the next steps you will take should your buyer decide to work with you.

Provide a timeline of how and when you will complete all your deliverables. You can do this by designing a  flow chart . Or add a  roadmap  with deadlines. Pitching a long-term project? A timeline infographic would be a better fit.

If you look at this abstract business proposal template below, even something as simple as a table can do the trick.

Abstract Business Consulting Proposal Template Timeline_Venngage

The timeline is not always set in stone, rather it’s an estimation. The goal is to clarify any questions your potential client might have about how you will deliver for the underlying B2B sales process.

8. Present your payment and terms

On this page, you can outline your fees, payment schedule, invoice payment terms , as well as legal aspects involved in this deal. You can even use the  Excel Invoice Template  to create professional-looking invoices (including brand logo and other elements) and add them to this page.

The key to good pricing is to provide your buyer with options. A  pricing comparison table can help with this. You want to give your client some room to work with. Make sure you’re not scaring off your client with a high price, nor undervaluing yourself. 

Breaking up your pricing in stages is another great way to make sure your potential client knows what he’s paying for. Look at how this simple business proposal template does this:

Bold Business Proposal Template Pricing Page_Venngage

The legal aspects can slot right into the terms and conditions section. Alternatively, you can add them to the signature section of the proposal to keep things simple.

9. Specify the terms and conditions

Summarize everything you have promised to deliver so far. Include what you expect from your prospective buyer in return.   Add the overall project timeline from start to end, as well as payment methods and payment schedule, incorporating these details into an online digital project management tool. This way, both of you will be clear on what is being agreed on.

This step is very important as it outlines all the legal aspects of the deal. That is why the terms and conditions section of your proposal needs to be as clear as possible.

Modern Business Proposal

I recommend consulting a lawyer or your legal team when working on this section of the business proposal. If you’re a business veteran and understand the legalities of your business, you can use the same terms and conditions across all your proposals.

10. Receiving the decision

The final step of this whole process. Your client has read your business proposal and they want to buy what you have to offer.

Add a small section at the end of your proposal to get the necessary signatures. This way, you and your client can sign the proposal and the partnership becomes official.

Be sure to also include your contact information in your business proposal template. It acts as a gentle prompt to your client to contact you in case they have any questions. A professional way of doig that would be to include an e-business card with your contact details, email i.d and any other social links you want to share. You can go through this article for the best digital business cards .

Orange-Simple-Project-Proposal-Template

A business proposal usually aims to answer the following questions: 

  • Who you are and what your company does
  • The problem your buyer is facing
  • The solution your company offers to alleviate the problem
  • How your company will implement this solution effectively
  • An estimate of resources (time, money, etc) required to implement the solution

You can see how this sample business proposal template covers the above points.

business project proposal template

Notice how this proposal template addresses the same project like in one of the previous templates, but uses a completely different design style (more retro, while the previous business proposal template is more modern and minimalistic).

Generally, there are three types of business proposals:

1. Formally solicited 

A formally solicited business proposal is made when you respond to an official request to write a business proposal.

In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write the business proposal for your buyer to evaluate so you can begin the sales process .

2. Informally solicited 

Informally solicited business proposals are written when there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it.

An informally solicited proposal requires a lot more research from your end. These types of proposals are usually created out of informal conversations. They are not based on official requests which often contain more detail.

3. Unsolicited 

Think of this as a marketing brochure or a cold email . Unsolicited business proposals will often take a generic, one-size-fits-all approach to business proposals. Unsolicited proposals lack any understanding of the buyer or their requirements.

But with additional  market research , personalization and identifying customer pain points , you can propose a customized solution based on your buyer’s needs. This can be a very persuasive approach, such as in this business proposal example:

corporate business proposal example

Now that you know how to write a business proposal, let’s look at how you can optimize your proposal to deliver results!

Below you’ll find some winning business proposal templates and examples to get you started. I’ve also included some design tips to keep in mind when you’re creating your next business proposal: 

1. Know your audience 

If you have some clarity on who your ideal buyer is — their pain points, their budget, deadlines, among other things — you’ve already won half the battle.

If you are a business that helps clients with everything from running giveaways or helping grow their blog , identify which customers to pitch. This is a sure-shot way to close the deal.

Mapping user personas  for your ideal buyer can help bring some clarity. It will also help you position your business proposal correctly. This improves the chance of your buyer moving your business proposal to the “Yes!” pile.

2. Put your brand front and center

If your company follows certain brand guidelines, incorporate them in your business proposal templates. Consider how business proposal examples like the one below highlight brand identity :

content marketing plan business proposal example

From the color palettes to the company logos , everything follows their brand guidelines. The result: a business proposal that’s consistent across the board.

Pro Tip: Switching this template to match your brand assets is actually pretty easy. Venngage’s My Brand Kit feature allows you to import your color palettes, logos as well as font choices. Any Venngage template can now be your template.

You can also consider this sample business proposal template:

Example of a Business Proposal

App design companies sure do know their design. They did a phenomenal job keeping their brand colors consistent while opting for a black design. This unique color scheme also makes their white logo prominent throughout the proposal.

3. Try less text, more visuals

Have you ever read a proposal and thought to yourself, “Wow, this is all text and has no images, I love it!”? Yeah, me neither.

The free business proposal template below is a perfect example of the “less is more” principle. It does a phenomenal job of communicating what it needs to. By substituting some of the text with icons and visuals, you get a clean business proposal that’s much more scannable.

Social Media Plan Proposal Template

Want to keep things strictly professional? Instead of icons, you can always add your team’s headshots. This shows your buyer exactly who they’ll be working with.  

Check out this formal business proposal format for some inspiration:

Red Human Resources Consulting Proposal Template Team

4. Switch up your business proposal designs

It doesn’t hurt to go above and beyond once in a while. Jazz up your business proposal template with some extra colors. This helps make your business proposal more engaging. It also helps your buyers retain information faster.

Simple Business Proposal Example

The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in its branding . Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal.

This SEO business proposal sample proves that it’s possible to switch up the colors in every other page. But it still maintains the same color scheme across the entire proposal just like a professionally designed website : 

SEO Marketing Proposal

Pro Tip: Not a color expert? Our guide on picking colors can help you pick the right color scheme for your proposals.

FAQ about business proposals

What is the purpose of a business proposal.

A business proposal aims to streamline the B2B sales process (which is often complex ) between you as a seller and a buyer.

It does this by serving the dual purpose of acting as a source of information. The proposal also acts as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.

What are the best practices for business proposal design?

  • Do a thorough spell-check. The goal of your business proposal is to convince your buyer why you’re the perfect person for the job. A proposal with typos or grammatical errors communicates the opposite. A thorough spell-check before you send your proposal is a must.
  • Keep things clear and readable: Clarity is an important aspect that you have to ensure in your business proposal. If you want your proposal to hit home and make an impact on the buyer, you have to write it in an understandable way. To keep things clear and readable, there are a couple of things that you can do. You can, for one, take care to use easy wording and segmented sentences from the get-go. You can also try paraphrasing the hard parts of your proposal once you are done writing it.
  • Let your brand shine. As discussed before, writing a business proposal is all about knowing your ideal buyer and focusing on their pain points. But that doesn’t mean your business proposal template has to be boring. Demonstrate how different you are compared to other companies. You can do this through your brand guidelines , by using more visuals, switching up your proposal design or showing off your personality in your writing . 
  • Create a business proposal PDF. Downloading your business proposal in PDF format allows you to attach other collaterals with your business proposal. These can include a company explainer video or case studies showcasing the work done with past clients. Also, who doesn’t love saving paper?

How long should your business proposal be? 

The length depends on the scope of the work as well as the complexity of the project. Here is a one-page business proposal template:

one page business proposal template

Can your business proposal template really be one page? Yes, as long as you understand who your buyer is and their pain points. You should also have the ability to communicate everything your ideal buyer needs to know about your business in a succinct manner.

Or if you’re feeling adventurous how about just two pages? Often, clients prefer if you go straight to the point and avoid all the fluff.

For example, this green modern marketing proposal template wastes no time in getting down to brass tacks:

Project Business Proposal

Need more inspiration? Check out this blog on the 5 marketing proposal examples that’ll help elevate your business.

There is no one size fits all approach when it comes to deciding how many pages you should include in your business proposal template. And at the end of the day, “the only rules are the ones you set for yourself”.

At the end of the day, writing winning business proposals that sell is all about you understanding your buyer, their potential pain points and positioning yourself as someone who can alleviate those pain points. 

Now that you know how to write compelling business proposals, what are you waiting for?

Take action and start creating your own business proposals to close more deals and grow your business today!

More business communications templates + writing tips you might be interested in…

  • 31 Consulting Proposal Templates to Close Deals
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How to Write a Business Proposal [Examples + Template]

Meredith Hart

Published: December 05, 2023

Here's what every new business owner needs: an extra 8 hours in the day, an endless supply of coffee, and, most importantly, a really strong business proposal.

how to write a business proposal: image shows a person holding a pen and another person typing on a laptop

A business proposal can bridge the gap between you and potential clients. Done correctly, and it will outline your value proposition and persuade a company or organization to do business with you.

Here, we'll take a look at the various kinds of business proposals and go over how to write one. We’ll also see some ideas and examples to help guide yours.

Know exactly what you need? Jump to one of the following sections:

What is a business proposal?

Types of business proposals, how to write a business proposal, business proposal templates, business proposal example, tips for writing a business proposal, business proposal ideas.

A business proposal is a formal document that’s created by a company and given to a prospect to secure a business agreement.

It's a common misconception that business proposals and business plans are the same. However, a proposal helps you sell your product or service — not your business itself.

Think of it this way: instead of assisting your search for investors to fund your business, a proposal helps you seek new customers.

Follow Along With HubSpot's Business Proposal Template

business-proposal

Download the Template for Free

There are two types of business proposals: unsolicited and solicited.

  • Unsolicited Business Proposals : With unsolicited business proposals, you approach a potential customer with a proposal, even if they don't request one, to gain their business.
  • Solicited Business Proposals : Solicited business proposals are requested by prospective clients so that they can decide whether to do business with your company.

In a solicited business proposal, the other organization asks for a request for proposal (RFP). When a company needs a problem solved, they invite other businesses to submit a proposal that details how they'd solve it.

example business proposal presentation

Free Business Proposal Template

Propose your business as the ideal solution using our Free Business Proposal Templates

  • Problem summary
  • Proposed solution
  • Pricing information
  • Project timeline

You're all set!

Click this link to access this resource at any time.

Fill out the form to get your template.

Whether the proposal is solicited or unsolicited, the steps to create your proposal are similar. Make sure it includes three main points:

  • A statement of the organization's problem
  • Begin with a title page.
  • Explain your why with an executive summary.
  • State the problem or need.
  • Propose a solution.
  • Share your qualifications.
  • Include pricing options.
  • Summarize with a conclusion.

Before writing your business proposal, it's crucial you understand the company. If they've sent you an RFP, make sure you read it carefully, so you know exactly what they want.

I recommend having an initial call or meeting with any new clients to ensure you fully understand their objectives. Ask open-ended questions to understand not just what they want, but why they want it.

Once you've done your research, it's time to begin writing your business proposal. While there's no one-size-fits-all approach to writing a business proposal, there's several elements most proposals include. (I designed this example business proposal using Canva .)

1. Begin with a title page.

You have to convey some basic information here. Introduce yourself and your business. Be sure to include:

  • Your company's name
  • The date you submitted the proposal
  • The name of the client or individual you're submitting the proposal to

Your title page should reconcile engagement with professionalism. I think of it as your first tone-setter, so you need to make sure yours is sleek, aesthetically appealing, and not too "out there."

Here's an example of what a business proposal template looks like when done right:

How to Write a Business Proposal: Business Proposal Example Title Page

The executive summary details exactly why you're sending the proposal and why your solution is the best for the prospective client.

Specificity is key here. Why are you the best choice for them?

Like a value proposition, your executive summary outlines the benefits of your company's products or services and how they can solve your potential client's problem.

After reading your executive summary, the prospect should offer a clear idea of how you can help them, even if they don't read the entire proposal. Here's what one should look like:

How to Write a Business Proposal: Sample Executive Summary

3. State the problem or need.

This is where you share a summary of the issue impacting the potential client. This is your opportunity to show them you understand their needs and the problem they need help solving.

How to Write a Business Proposal: Example Event Overview

In the example above, I included several signals to showcase my expertise – that I've been in the photography biz for 10 years, that I've worked with over 500 clients, and that I've been featured a number of publications. 

As you approach this section, focus on presenting yourself as an authority. Consider leveraging tools like:

  • Case studies
  • Client testimonials
  • Relevant awards
  • Industry accreditations

6. Include pricing options.

Pricing is where things can get a bit tricky, as you don't want to under or over-price your product.

How to write a business proposal: Include Pricing Options

The pricing section of your proposal could include:

  • A detailed pricing breakdown, including packages, tiers, and add-ons or optional services
  • How product features and benefits align with pricing choices
  • Pricing for different needs and budgets
  • How your pricing compares with competitors
  • An FAQ section to respond to anticipated objections and explain your pricing strategy

7. Summarize with a conclusion.

After sharing the above information, simplify it all into one final section.

  • First, briefly summarize the proposal. Be sure to share your qualifications and why you’d serve as the best choice.
  • Then, to prompt further conversation, confirm your availability to go over the next steps.
  • At the end of the proposal, the goal is to have the client ready to work with you. So, be sure to offer your contact information for easy follow-up.

In need of some inspiration before you begin writing? Here are example business proposal templates from popular business proposal software companies you can use to help create your proposal.

1. HubSpot's Free Business Plan Templates

HubSpot Business Proposal Template

Download these Templates

We know how crucial a great business proposal is to your and your client’s success. That's why we've compiled 2 Free Business Proposal Templates for you to use and customize for any of your projects.

You'll gain access to a concise, one-page template (pictured above), as well as a longer template for you to refine your plan and proposal.

Download the templates now to get started on building your proposal.

What We Like

The one-page template is clear, straightforward, and easy to read — without skipping on the key elements of a business proposal. This format is especially useful for busy clients who appreciate brevity and clarity.

2. Web Design Proposal

Business Proposal Templates: Web Design

With advertising on social networks projected to reach $82.23 billion dollars in 2025 , it's in your business's best interest to have a plan for growing your client's social media presence.

To help you in that effort, the information in this social media marketing proposal includes an executive summary to help introduce your high-level ideas, an assessment of the client’s company to show your diligence, and a breakdown of billing to show how your company charges for posting, content creation, and analytics.

This template includes all the bells and whistles of a social media proposal packaged in a fun yet professional design. It also includes helpful writing instructions under each section.

8. Content Marketing Proposal

Business Proposal Templates: Content Marketing

Business proposal templates are helpful places to get started, but what should your business proposal look like when it's complete? This template should inspire you.

When pitching your content marketing services to clients, this template can help you organize your ideas. While it walks you through initial objectives and how to communicate your prospected results, one of the most helpful parts of this template is the pricing ideas it gives you when charging for your services.

In the business template example below, Social Portal Consulting (SPC) pitches a marketing proposal to Graphic Bean. At first sight, this proposal appeals to the creative. I recommend going a step forward and designing the layout in your or your client’s brand colors.

Business Proposal Example: Social Media

Besides the design, the social media icons quickly tell the prospect what platforms Social Portal is pitching. Because we see Facebook, Twitter, Instagram, and Pinterest icons, the client instantly knows that this proposal doesn’t include LinkedIn, YouTube, or other platforms.

While maintaining its design, this example outlines Social Portal Consulting’s plans efficiently. It begins by providing insight into Graphic Bean and its goals before elaborating on how SPC can leverage its expertise to help them achieve them.

This business proposal template includes an easy-to-follow timeframe for goals and objectives while keeping the client abreast of how payment will happen across the project.

Overall, this is an excellent example of how to combine the elements of social media marketing into a creative and concise business proposal. Finally, we'll leave you with some business proposal ideas to get you started on your own.

  • Start with an outline.
  • Keep it simple.
  • Stay on brand.
  • Quality control.
  • Include data and visuals.
  • Add social proof.
  • Use a call-to-action.
  • Create a sense of urgency.
  • Make the decision for them.
  • Incorporate video into your proposal.
  • Include up-sell and add-on opportunities.
  • Clarify your terms and conditions.
  • Include a space for signatures to document agreement.
  • Create a table of contents.

1. Start with an outline.

If you want to produce a thoughtful, effective business proposal, you need to have some idea of what you're hoping to achieve with it.

Before I dive into writing a proposal, I always outline the major sections of the proposal that I want to include. That way, I can stay focused and make sure my message stays intact as I write.

Use these free business proposal templates to make sure that your outline includes everything you need.

2. Keep it simple.

Ultimately, there's no definitive blueprint for how long a business proposal has to be. Yours should be however long it takes to convey the information you want to get across.

That said, I'm a firm believer in quality over quantity, especially when it comes to business proposals. Keep your sentences short and simple, and avoid including too much business jargon.

You want anyone who picks up your proposal to make sense of it. So, be straightforward and don't get too fancy. Aim for substance over flash.

3. Stay on brand.

Don't be afraid to let your company's personality shine through in your proposal. Stay true to your brand and show the client what sets you apart from your competitors.

4. Quality control.

I've made it a habit to add an editing/QA step in my writing process. During this step, I do a quick spelling and grammar check before hitting send.

So, as you draft your proposal, and after checking for the basics, keep scanning this document until it's just right.

Check to make sure your proposal:

  • Meets client needs and expectations
  • Highlights your value proposition
  • Is well-structured and easy to read or skim
  • Complies with legal, ethical, and regulatory requirements
  • Looks professional and engaging

5. Include data and visuals.

You want your business proposal to capture your prospect's attention and help set you apart from any other ones they might have received. One of the best ways to do that is to include hard, quantitative data that helps stress the value of your business.

Use relevant, compelling figures that highlight what you have to offer. This can establish authority and make your proposal more convincing. It also helps to include visuals such as charts and graphs to enhance your proposal.

6. Add social proof.

From my experience, you can only be so convincing when you're personally talking up how great your business is — which is why adding social proof is key to establishing credibility.

At the end of the day, prospects are skeptical. They may not take you at your word. But they'll likely trust peers and fellow customers. That's why including elements like customer quotes and testimonials can go a long way.

7. Use a call-to-action.

I've learned that the best proposal in the world can only take you so far if you don't clearly define the next steps. That's why you have to make sure the reader knows what to do after reading your proposal.

A clear call-to-action is the best way to get there.

Define and highlight exactly what they should do to act on the interest your proposal has generated. Without that guidance, you might leave your reader in limbo.

HubSpot customers : Use this CTA builder to create powerful customized CTAs.

8. Create a sense of urgency.

No one wants to feel as if they missed out on a great opportunity. From my experience, prospect tend to drag their feet and put off making a decision if there isn't a sense of urgency.

So, as you create your business proposal, your goal should be to add a degree of urgency. When prospective clients read your business proposal they should feel that the best time to sign up for your service is now .

One way I accomplish this is by stating short and long-term goals for their business. They'll have to wait for the long-term goals, but I make the short-term goals so enticing that they'll be ready to begin a collaboration.

9. Make the decision for them.

Craft your copy in a way that seems like saying "no" to the proposal would be stepping over dollars to pick up pennies. Your offer should go above and beyond their expectations. Do everything in your power to remove friction and objections along the way.

10. Incorporate video into your proposal.

If you're creating an online proposal using document file formats like PDF, add multimedia elements. This will enhance the proposal experience, make your document richer, and keep them engaged.

Try adding a video at the beginning as an intro to your proposal. Or, put a video in the project breakdown to verbally discuss some of the more confusing parts.

Extras like this can make an impression. This tip works especially well with prospects who are visual or auditory communicators.

Pro tip : HubSpot Video makes it easy to record and embed video into a website or email for a big proposal boost.

11. Include up-sell and add-on opportunities.

They say you won't receive unless you ask. And readers won't explore the upper tiers of your solutions if you don't give them the opportunity.

So, share some upsells and add-ons about your business that they can act on. Call out a specific pain point and how this extra can add value.

With this step, balance is important. Show them everything your business has to offer without overwhelming your recipient.

12. Clarify your terms and conditions.

Your business proposal should include details on your project timeline and payment schedule. This summary is basically what you and the client agree to if they accept your proposal.

How to write a business proposal: Example Terms and Conditions

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Home Blog Business Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation Ultimate Guide plus examples

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

  • Informative
  • Persuasive 
  • Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

  • Team briefings presentation 
  • Annual stakeholder report 
  • Quarterly business reviews
  • Business portfolio presentation
  • Business plan presentation
  • Project presentation

Helpful templates from SlideModel:

  • Business plan PowerPoint template
  • Business review PowerPoint template
  • Project proposal PowerPoint template
  • Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

  • Pitch deck/investor presentations
  • Sales presentation  
  • Business case presentation 
  • Free business proposal presentation
  • Business proposal PowerPoint template
  • Pitch deck PowerPoint template
  • Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

  • Roadmap presentation
  • Project vision presentation 
  • After Action Review presentation 
  • Standard operating procedure (SOP) PowerPoint template 
  • Strategy map PowerPoint template 
  • After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

  • Introductory slide 
  • Agenda/purpose slide
  • Main information or Content slides
  • Key Takeaways slides
  • Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples!). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

  • Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
  • Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
  • Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

  • The topic of your presentation — a one-sentence overview is enough. 
  • Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
  • Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

example business proposal presentation

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

  • Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
  • Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
  • Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

  • “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
  • “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

The Future of Banking by N26. An example of a Business Presentation with a nice cover image.

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

Business Presentation Example by WeWork

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

Redfin Investor Presentation for Business. A Technology-Powered Real Estate Company.

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

Interactive Online Presentation example by Google, from Customer Insights.  Google Ready Together Presentation.

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

Business Presentation Example by Service Salesforce on How to Know Your Customer. A look into the Future of Customer Experience.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Business Presentation by MasterCard on Technology and Payment solutions. The Unfinished Revolution.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Business Presentation Example by McKinsey Company on Diversity Wins: How inclusion matters.

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

Business Presentation Example by Accenture on Accelerating Innovation in Energy.

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

Business Presentation created by AWS explaining how to build forecasting using ML/DL algorithms.

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

example business proposal presentation

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

VISA Acquisition of Plaid Business presentation.

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Pinterest Business Presentation Example with Annual Report

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

example business proposal presentation

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example business proposal presentation

45+ Startup & Business Proposal PowerPoint Templates 2024

Presenting a project proposal or startup idea in a slideshow can be a daunting task. But it gets easier when you have the right PowerPoint proposal template at your side.

PowerPoint proposal templates allow you to design more attractive and persuasive slideshows to present your various business proposals, ideas, and projects in your meetings.

In this post, we bring you a collection of startup and business proposal PowerPoint templates, handcrafted by professional designers. All you have to do is download the template, open it in PowerPoint, and copy-paste your own content into the slides. And you’ll have yourself a high-quality PowerPoint presentation within minutes.

How Does Unlimited PowerPoint Templates Sound?

Download thousands of PowerPoint templates, and many other design elements, with a monthly Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 presentation templates, fonts, photos, graphics, and more.

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Modern PPT Templates

Modern PPT Templates

New & innovative.

Explore PowerPoint Templates

STRIVE – Creative Startup & Studio PowerPoint Template

STRIVE - Creative Startup & Studio Powerpoint Template

This is a professional PowerPoint template you can use to design presentations for modern startups or studios. It includes 30 unique slides featuring editable shapes, vector graphics, image placeholders, and much more. It even comes with a few device mockups as well.

Need Help With Managing Your Freelance Business?

Bonsai’s all-in-one product suite with smart automation lets you focus on your passion, not your paperwork. From crafting proposals and contracts, to time tracking and invoicing, Bonsai has you covered (plus, free users also get access to their massive library of templates and guides). You can find out more and try Bonsai free with your workflow today .

example business proposal presentation

Launch – Startup PowerPoint Template

Launch - Startup PowerPoint Template

If you’re working on a slideshow for a product launch, this PowerPoint template will come in handy. It comes with 30 slide layouts that are specifically designed for crafting product launch presentations. Each slide can be customized to change fonts, text, images, icons, and anything you want.

Down – Business PowerPoint Template

Down – Business PowerPoint Template

Down is a modern PowerPoint template designed for various business presentations. It includes a total of 39 slides that you can edit and resize to your preference. The template also features master slide layouts for adding more slides to your presentations.

Clark – Creative Business PowerPoint Template

Clark – Creative Business PowerPoint Template

This creative and colorful PowerPoint template is perfect for making slideshows for creative brands and businesses. It comes with a set of beautifully designed slides filled with shapes, illustrations, and editable graphics.

Splendens – Free PowerPoint Project Proposal Template

Splendens - Free PowerPoint Project Proposal Template

This free PowerPoint template features a colorful retro-themed design that’s ideal for making presentations for creative agencies and brands. The template includes 26 unique slide designs with editable text, shapes, and colors.

REX – Colorful Startup PowerPoint Template

REX - Colorful Startup Powerpoint Template

A very bold and colorful PowerPoint template for designing startup presentations. This template lets you choose from 30 different slides to craft a startup profile, project proposal, and many other types of business presentations.

Creative Agency PowerPoint Template

Creative Agency Powerpoint Template

If you’re working on a project presentation for a creative agency, make sure to download and use this template. It includes 35 unique slide designs you can use to make various slideshows for business presentations.

Bontance – Corporate PowerPoint Template

Bontance - Corporate Powerpoint Template

Bontance is a professional PowerPoint template designed with corporate brands and businesses in mind. This template features a set of clean and minimal slides you can customize however you like. There are 40 slides in the template.

Maverick – PowerPoint Proposal Template

powerpoint proposal template

Check out Maverick, a modern and professional presentation format that has been designed with attention to detail, keeping the needs of a startup in mind. It features 35 custom slides, creative infographics, photo, and project galleries, and a range of amazing features.

Minimal PowerPoint Proposal Template

powerpoint proposal template

This minimal and elegant PowerPoint template is a fantastic choice for presenting a project proposal presentation. While the slides are pretty simple and straightforward, they come equipped with tons of charts, maps, and layouts helping you visualize your startup’s growth plans in the form of statistics.

Serione – Business Proposal PowerPoint Template

powerpoint proposal template

Serione is an excellent business proposal PowerPoint template for startups looking to make an impression on potential investors. It comes with 36 minimal yet eye-catching slides, drag and drop picture placeholders, free fonts, and more.

Free Startup Business Proposal PowerPoint Template

Business Proposal PowerPoint Template

If you need a PowerPoint template that’s neat, and professional, look no further than this freebie. It offers unlimited color themes, vector objects, and icons, and a range of animated slides that can be fully customized into a winning presentation.

Marketing Agency PowerPoint Template

Marketing Agency Powerpoint Template

With this template, you can design a PowerPoint slideshow with a minimalist design. It’s perfect for creating casual business proposals and presentations. The template includes 30 slides that you can easily customize to your preference.

Financial Statement Free PowerPoint Template

Financial Statement Free PowerPoint Template

This free PowerPoint template allows you to design a beautiful slideshow for presenting your business financial reports and statements. It includes 27 different slide layouts with fully customizable designs.

Startup Proposal PowerPoint Template

Startup Proposal PowerPoint Template

Your presentations have to be simply perfect when presenting a startup to a group of investors. It could literally make or break your startup. This PowerPoint template will help you avoid taking that risk. It features 40 professionally designed slides and everything you need to create the perfect presentation for a startup proposal.

Black Business Proposal PowerPoint Template

Black Business Proposal PowerPoint Template

Minimal presentation designs are more effective for presenting proposals as they highlight the content in a much better way. This PowerPoint template features a similar design with fewer colors and lots of white space. It comes with 20 unique slides. You can use it to create proposals, annual reports, and even pitch decks.

Free PowerPoint Proposal Template

powerpoint proposal template

This free PowerPoint proposal template is razor-focused on gaining your clients’ attention and getting them interested in your pitch. It’s a great template that we wholeheartedly recommend you try out for your upcoming presentation.

Project Proposal & Pitch PowerPoint Template

Project Proposal & Pitch PowerPoint Template

Working on a project proposal for an agency? Then this PowerPoint template will help you craft an attractive presentation to showcase your project to clients. It features 40 unique slide designs with beautiful colors and shapes. Slides are easily customizable as well.

BizPro – Clean PowerPoint Proposal Template

BizPro - Clean PowerPoint Proposal Template

Whether you’re creating a proposal for a product, a project, or even proposing a new business strategy to your team, this template will help with all those presentations and more. It includes more than 100 clean and simple slide designs with fully editable layouts.

Proposal Space – PowerPoint Proposal Template

PROPOSAL SPACE - PowerPoint Proposal Template

You can use this PowerPoint template to design all kinds of proposal presentations for agencies, corporate brands, businesses, and more. The template includes 30 different slide designs with editable shapes and graphics. It’s compatible with Google Slides as well.

Free Web Project Proposal PowerPoint Template

Free Web Project Proposal PowerPoint Template

This is a free PowerPoint and Google Slides template you can use to create proposals for your web design and web app projects. It comes with 19 unique slide layouts featuring beautiful graphics and icons.

Free Graphic Design Project Proposal Template

Free Graphic Design Project Proposal Template

This free proposal template will help you create slideshows for your graphic design project proposals. It features 23 unique slide layouts with easily editable designs. You can edit it using PowerPoint and Google Slides.

Website Proposal PowerPoint Template

Website Proposal PowerPoint Template

If you’re a web designer or agency trying to convince a client to make a website, this PowerPoint template is a must-have for you. The template includes 40 unique slide layouts you can use to create killer website proposals. It lets you choose from 15 pre-made color schemes and customize each slide to your preference.

Creative Business Proposal PowerPoint Template

Creative Business Proposal PowerPoint Template

This PowerPoint template comes with a very creative and modern design that’s perfect for creating business proposals, project proposals, and pitch decks for both agencies and startups. The template includes 20 unique slides with professional designs.

Project Proposal – Colorful PowerPoint Template

Project Proposal - Colorful PowerPoint Template

If you want to create a proposal presentation full of vibrant slides, this colorful PowerPoint template is for you. It includes 33 unique slide layouts filled with color, shapes, and graphics. Of course, you can easily edit each slide to change the colors to your liking as well.

Wlop – Modern Business Proposal Template PPTX

Wlop - Modern Business Proposal Template PPTX

This business proposal PowerPoint template is designed with modern and luxury businesses in mind. It’s ideal for creating proposals for brands in fashion, lifestyle, and interior design. The template is fully customizable and also comes with portfolio slides.

Minimal Business Proposal PowerPoint Template

Minimal Business Proposal PowerPoint Template

This PowerPoint template is most suitable for creative agencies and small businesses. It comes with a set of creative slides that features a hand-crafted look and feel. The template is available in 5 pre-made color themes and it’s fully customizable to your preference.

Free Pitch Deck Proposal PowerPoint Template

Free Pitch Deck Proposal PowerPoint Template

If you’re looking for a simple PowerPoint template to create a basic project proposal, this free pitch deck template is perfect for you. It includes 22 unique slides with modern and trendy designs.

Free Business Startup Presentation PPT Template

Free Business Startup Presentation PPT Template

Use this free PowerPoint template to present your startup ideas like a pro. It features simple and clean slide designs that give more attention to the content. The template includes 27 slides.

Business Proposal PowerPoint & Google Slides Template

Business Proposal PowerPoint & Google Slides Template

This is a multipurpose business proposal template you can use to create all kinds of proposal presentations for agencies and brands. You can easily edit it using either PowerPoint or Google Slides to change colors, replace images, resize graphics, and much more.

Lageday – Project Proposal PowerPoint Template

Lageday - Project Proposal PowerPoint Template

Visuals take an important role in presenting an idea in an entertaining way. This PowerPoint template is designed to help you create more attractive proposals with large images and beautiful colors. The template includes 30 unique slides with editable slides.

Business Proposal A4 PowerPoint Template

Business Proposal A4 PowerPoint Template

You can create a printable business proposal using this PowerPoint template. It comes with a vertical slide design in A4 size. It features a professional design with 25 different slide layouts to choose from. The template is easily customizable to your preference.

Sales Proposal PowerPoint Template

Sales Proposal PowerPoint Template

This PowerPoint template is made just for creating sales and marketing related proposals. It comes with more than 20 unique slide layouts featuring portfolio slides, product catalog slides, and much more. The template is also available in 5 pre-made color themes.

Yello Proposal PPTX & Google Slides Template

Yello Proposal PPTX & Google Slides Template

Another creative PowerPoint template that’s also compatible with Google Slides. This template is ideal for creative agencies and freelancers for making professional project proposals. It includes 20 unique slide layouts with editable vector graphics, image placeholders, and much more.

Free Video Production Proposal PPT Template

Free Video Production Proposal PPT Template

If you’re a freelancer or an agency working with video productions, this free PowerPoint template will help you craft proposals that attract your clients. It includes 25 unique slides with fully customizable designs.

Free Isometric Proposal PowerPoint Template

Free Isometric Proposal PowerPoint Template

This free PowerPoint template comes with a set of 18 different slides featuring multipurpose designs. It includes isometric elements, illustrations, and icons to help you create a more entertaining presentation.

CD Bussiness Proposal Presentation Template

Cd Bussiness Proposal Presentation Template

Creating your project proposal and business strategy presentations will be quick and easy with this PowerPoint template. It comes with 30 unique slides featuring master slide layouts, free fonts, editable shapes and graphics, and much more.

Bhadrika – Proposal PowerPoint Template

Bhadrika - Proposal PowerPoint Template

If you’re looking for a PowerPoint proposal template with a modern design, grab this template and start editing. It lets you choose from 40 different slide designs featuring easily customizable layouts. Use it to create more professional-looking slideshows.

Extra – Business Presentation PowerPoint Template

example business proposal presentation

A clean, sleek, and minimal set of PowerPoint presentation slides can say a lot about your startup or business. The Extra – Business Presentation PowerPoint Template includes 30 different slide options with editable and resizable graphic elements to help you turn this minimal design into something completely custom. It includes master slides for ease of use and is based on free web fonts.

GoMoto – Scooter Motorcycle PowerPoint Template

example business proposal presentation

One of the things that’s great about presentations for startups is that you can have fun with style and color. The GoMoto – Scooter Motorcycle PowerPoint Template features a distinct type of imagery but don’t let that stop you. This template features a bold and fun style with more than 40 slide designs, vector icons, and drag and drop editing. It’s sure to grab the attention of your audience.

Alliey – Business Presentation PowerPoint Template

example business proposal presentation

Charts and graphic elements, including business data and even a SWOT analysis are requested elements when it comes to business PowerPoint presentation templates. Alliey – Business Presentation PowerPoint Template delivers with everything you need to make your startup or business look great. It features a modern color scheme (you can adjust to your brand colors) and 30 multipurpose slides with picture placeholders.

MAHALO – Creative PowerPoint Template

example business proposal presentation

It’s hard not to put a high-design presentation template in a collection like this. MAHALO – Creative PowerPoint Template features bright color, interesting layers, and an almost-brutalist style that will make design startups or businesses want to show off their work. The template includes more than 30 slide options, a free font so you can maintain that look, device mockups, and drag and drop editability.

Startup Plan – Proposal PowerPoint Template

Startup Plan - Proposal PowerPoint Template

Just as the name suggests, this PowerPoint template is the perfect choice for presenting your startup plan and concepts to investors. It comes with all the useful slides for showcasing growth projections, marketing plans, business strategy, and much more. The template is available in 7 pre-made color schemes as well.

Mobile App Proposal PowerPoint Template

Mobile App Proposal PowerPoint Template

If you have a great idea for a mobile app, use this template to create a killer proposal and get funding for your app. The template features 30 unique slides with fully editable layouts. You can change images using image placeholders and edit colors to your preference.

Project Proposal Pitch Deck PowerPoint Template

Project Proposal Pitch Deck PowerPoint Template

A simple and clean pitch deck template you can use to create different types of project proposals. The template comes with animated slides, editable vector graphics, master slide layouts, and much more. It includes 30 different slide layouts.

Cliad – Free Creative Project Proposal Template

Cliad - Free Creative Project Proposal Template

This colorful project proposal template is completely free to use. It features a set of 28 unique slides filled with colorful shapes, illustrations, and icons. You can edit each slide to match your brand as well.

If you’re making a pitch deck presentation, be sure to check out our best startup pitch deck templates collection.

13 Free Business Plan Powerpoint Templates To Get Now

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13 Free Business Plan Powerpoint Templates To Get Now

Are you looking for business plan PowerPoint templates to grab right away and blow your audience away? In this selection, we’ve gathered 12 modern and completely free business plan PowerPoint templates designed according to the latest trends . The templates include everything you need in order to impress your potential partners with your business planning. They are easily editable, certainly memorable, and completely free to download.

You may also be interested in The Best Free PowerPoint Templates to Download in 2022

1. Strategic Business Free Powerpoint Template

Strategic Business Free Powerpoint Template

An attractive template for Powerpoint made to help you present your business plan and strategies. The template comes with 25 handy slides that can be edited according to your needs. Plus, you have over a hundred business icons and high-quality vector graphics to depict your concepts and ideas.

  • 25 different slides
  • PPT file format
  • 16:9 aspect ratio
  • 100 business icons and high-quality vector graphics

2. Voodoo 2.5 Free Powerpoint Template with Animations

Voodoo 2.5 Free Powerpoint Template with Animations

  • 10 slides in the free version: 5 presentation slides and 5 infographic slides
  • a modern, clean business design with smooth animations
  • fully editable graphic elements and free fonts
  • includes a dark version, as well

3. Investment Business Plan Template for Google Slides & Powerpoint

Investment Business Plan Template for Google Slides & Powerpoint

A minimalist business plan Powerpoint template made in a modern style and a classy grayscale color theme. The template includes 30 different slides with super useful layouts. Pretty much, you’ve got all you need to present your business overview, market analysis and competition, marketing, management, operating, and financial plans, and more.

  • 30 different slides for various purposes
  • 16:9 widescreen format
  • compatible with PowerPoint and Google Slides
  • graphics, maps, and over 1000 icons
  • attribution is required (in the final slide)

4. Insurance Business Plan Template for Google Slides & Powerpoint

Insurance Free Business Plan Template for Google Slides & Powerpoint

A business plan presentation template is available with versions for PowerPoint and Google Slides. This template is made in a modern corporate style and is suitable for serious topics. With 30 different templates and customizable assets, you can easily include your business overview, present your sales, management, and financial plans, and more.

  • 30 slides in a modern corporate style
  • PowerPoint and Google Slides compatibility
  • graphics, maps, and 1000+ icons for customization

5. Clean Corporate Biz Free Powerpoint Template

Clean Corporate Biz Free Powerpoint Template

A clean Powerpoint template with 10 different slides for professional business presentations. In this short template, you will find all you need to present your business objectives, business plan, key features, and more. Loaded with useful graphs and charts, you will easily visualize your data, as well.

  • 10 unique slides with a corporate feel
  • 16:9 widescreen layout
  • includes charts, graphs, maps, and more

6. A Free PowerPoint Template “Investor”

Investor Business Free PowerPoint Template

  • a professional corporate design
  • 15 free slides in 16:9 widescreen aspect ratio

7. Marketing Plan Free Powerpoint Template

Marketing Plan Free Powerpoint Template

A tastefully prepared business-themed presentation template for Powerpoint in a blue-and-green color scheme. This template is available in two aspect ratios: 4:3 and 16:9. It also contains useful data visualization tools like charts, graphs, tables, and more.

  • 26 business-themed slides
  • 4:3 and 16:9 aspect ratios
  • includes tables, flowcharts, graphs, and more

Infographic templates for PowerPoint

8. Business Idea Free Powerpoint Template

Business Idea Free Powerpoint Template

A rich business plan template consisting of 31 unique and useful slides. The design is available in 27 color schemes, so you can customize it according to your brand. You will find all kinds of charts, graphs, infographic slides, SWOT analysis slides, and more useful content.

  • 31 useful slides
  • 27 color options

9. “Nook” Minimalist Pitch Deck Powerpoint Template

Nook Free Minimalist Pitch Deck Powerpoint Template

This template will allow you to make a quick overview of your company and business plan. With 12 attractively designed slides, made in a gold, white, and black color scheme, you will definitely impress with style and modern vision. Easy to edit with high-quality vector graphics included.

  • 12 different slides with modern designs

10. Free Simple Business Plan Presentation Template

Free Simple Business Plan Presentation Template

A simple and practical business plan template suitable for presentations in most PowerPoint versions, Keynote, and Google Slides. The 8 slides included are designed to be useful and effective in presenting your company data. You will find high-quality vector shapes, diagrams, charts, and infographics. The slides are versatile and can serve various purposes.

  • 8 slides that can be edited easily
  • compatible with PowerPoint, Keynote, Google Slides
  • design with modern gradients
  • free to download (requires your email)

11. Free ‘Xe’ PowerPoint Modern Business Minimal Template

Free Xe PowerPoint Modern Business Minimal Template

  • 42 unique free slides with a modern, relaxing design
  • includes animations, transitions, and video placeholders
  • PPTX file format

12. Free Modern Business Powerpoint Template

example business proposal presentation

A two-color design choice of light or dark including charts, maps, diagrams, and other useful slides for multipurpose presentations. a smooth, consistent, well-ordered look.

  • Resolution – High 16:9
  • Number of slides – 2 color versions of 34
  • Color themes – white/light blue or dark/blue

13. Corporate Presentation Free Template

example business proposal presentation

Clean and classic design suitable for presenting your business. The pack has 85 different slides for you to customize and adapt to your brand.

  • Auto-animated
  • Font file included

That’s all!

Fingers crossed that this collection helped you find the right free business plan Powerpoint tutorial for your needs. With their modern design and fully editable content, you are on the way to success for sure.

Would you like to browse even more freebies? Check out these suggestions:

  • The Best Minimalist Powerpoint Templates for Free Download
  • Top Resume Powerpoint Templates to Help You Stand Out
  • The Best Free Infographic Templates in 2022 for Every Software

Premium: MultiSplash PowerPoint Templates

MultiSplash - Presentation templates for PowerPoint and Google Slides

A professionally designed PowerPoint template with 77 slides for every type of presentation – report, marketing, educational, product introduction, plans, and more.

  • 77 multipurpose presentation slides
  • 120 Icons and illustrations included

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Iveta Pavlova

Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.

example business proposal presentation

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example business proposal presentation

Business Proposal Presentation Template

Crafting an impactful business proposal has never been simpler. Introducing our business proposal presentation template, where stunning design meets all the requirements to capture your audience and win them over. 

Whether you’re pitching to investors, seeking new partnerships, or securing project contracts – allow this template to showcase your professionalism, expertise, and brand. 

Our business proposal presentation can also help you:

  • Introduce your project to stakeholders
  • Clarify objectives and overall goals
  • Identify your target audience

Use our template to create a business proposal presentation

This business proposal presentation serves as an opportunity to boost sales, attract new investors or audiences, and showcase your planning skills. Say goodbye to cumbersome formatting with this business proposal template that provides key sharing and summary points for whoever you’re pitching to. Those slides include:

Title Slide

Pro tips for building a business proposal deck

Tailoring this template to your own business is simple. Whether you need to secure funding, win a contract, or solidify partnership opportunities, you can bring these plans to life with this customizable template and our entire library of professionally designed template slides. As you use this template to build your own business proposal presentation, keep these tips in mind:

Tailor your presentation to your audience’s preferences and level of sophistication. Consider factors such as level of technical expertise and knowledge of the industry or competitors.

Ensure your message can be easily understood by your audience. Use clear, concise language with ample white space to improve comprehension.

Images, icons, charts, graphs, and animations enhance the visual appeal of your proposal. However, avoid overcrowding the slides as it can distract from the main content.

With Beautiful.ai’s analytics feature, you can gather insights and identify areas for improvement. Things like slide click through rate, time spent on each slide, and any other feedback you’ve gathered can help when analyzing the success of your presentation.

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Examples

Business Proposal Presentation

example business proposal presentation

Engaging in business with other organizations is vital to a company’s growth. That is why, it is very important to know how to persuade your target organizations to avail of your company’s products and services. In order to accomplish such goal, you must be able to communicate all necessary information about your company and its services to your target organization through an effective business proposal presentation. Below are our best presentation templates and examples that will surely close that deal with your prospect organization.

11+ Business Proposal Presentation Examples

1. business proposal presentation.

Project Proposal Presentation Template

  • Google Slides
  • MS Powerpoint

Size: 16:9 HD Size

2. Info-graphic Business Proposal Presentation

Infographic Business Proposal

  • MS PowerPoint

Size: 16:9 HD

Free Download

In our fast-paced world today, people are being loaded with hundreds of different information which often results to inattention and malabsorption of information. To counter those disadvantages, especially in the business industry, stakeholders keep their dissemination of data as simple as possible. This is where infographics prove to be useful and effective, particularly for business proposals. The infographic business proposal presentation template above will certainly help you close that business deal as it is easy on the eyes and mind with its simple yet colorful presentation of charts and other visual aids.

3. Professional Business Proposal Presentation

Professional Business Proposal Presentation

Keep your company’s professionalism high with this professional business proposal template that’s set to impress your prospect investors. It contains just the right combination of pictures, infographics, and minimal spaces for texts. Undeniably, it will be able to present all the necessary details that your desired investor ought to know about your company. So if you’re looking to keep it simple and professional, download this template now.

4. Formal Business Proposal Presentation

Formal Business Proposal Presentation

No more flowery words. No more distracting colors. And no more unnecessary presentation of images and other visuals. With this formal business  proposal template, you will never have to worry about giving out too much information about your company. It contains 20 unique slides, colors that help set the business atmosphere, and a modifiable format to accommodate to your own proposal needs.

5. Nature-themed Business Proposal Presentation

Nature themed Business Proposal Presentation

It is a long established fact that colors play very important roles in almost anything. Whether we admit it or not, colors really do provoke certain emotions in us. By using the above nature-themed business proposal template, you can help make your investors feel as if they can escape from the busy industrial setting for a while, which in turn will definitely evoke positive responses for your proposal . Download this template now and let Mother Nature do half the work for you.

6. Minimalist Business Proposal Presentation

Minimalist Business Proposal Presentation

If you have potential investors who you think might be attracted to shapes, specifically the polygon hexagon, then this template is just what you need. Incorporating such shape in your slides might lean you toward positive outcomes especially if your target companies are somehow associated with it. Additionally, you can also change the color to suit your own demands. Download this template for free and witness how a single shape can impact your company’s growth.

7. Business Proposal for The Palms Resort and Spa

Business Proposal for The Palms Resort and Spa

Size: 574.3 KB

If you’re thinking of starting up a business —may it be big or small—you must have a lot of things to consider right now. With all of the challenges and requirements, the only safeguard to ensure that your business will actually thrive is to curate a business proposal. Above is an example of a business proposal to build a hotel beach resort in Panama. What makes it different from other proposals is that it also entails a business plan which is practically useful for all those who wish to start or continue their business.

8. Hotel Facilities and Services Business Proposal

Hotel Facilities and Services Business Proposal

Size: 57.4 KB

The ability to sell your company’s products or services requires a lot of preparation, and one of them must be to devise a convincing business proposal. If you’re planning to offer business such as hotel facilities, you might want to make the sample business proposal as your reference. Inside, you can see a detailed business proposal practically designed for those who want to sell the services or products of their company. It also includes a sample business proposal letter that you can refer to if you wish to make the whole proposal process more formal.

9. Construction Business Proposal

Construction Business Proposal

Size: 490.6 KB

Most investors don’t really prefer seeing unnecessary information on your business proposals, especially if it’s for a building construction or design—you can put all those intricate details on your business plan. So if you’re looking for a construction business proposal that will much likely guarantee a “yes” from your investor, download the sample above. It may only be composed of eight PowerPoint slides , but it surely is persuasive. Download it now for free.

10. Business Proposal to Set Up a Fruit Juice Bar

Business Proposal to Setup a Fruit Juice Bar

All businesses need to undergo various kinds of analysis to find out its likelihood of succeeding in its targeted markets. To help you start analyzing those economic forces that will greatly affect even the smallest of businesses, download the free sample above. It’s basically for a small-scale business such as setting up a fruit juice bar. Nonetheless, the proposed business has undergone a rigorous research process as stipulated in the sample. You might want to check it out instead of just relying on hypothetical outcomes as to the future of your small-scale business.

11. Artsy Business Proposal for an Optical Clinic

Artsy Business Proposal for Optical Clinic

Size: 1.7 MB

Are you planning to establish a service business but can’t quite convince certain organizations or potential investors to see your perspectives? Worry no more, for above is a sample service proposal to help you close your service business deals. It is artsy and light, making it appealing to the eyes. Also, it features the business’s missions, visions, and objectives which helps in making the whole business concept meaningful and thus leads potential investors to engage in business with you.

12. Virtual Assistant Services Business Proposal

Virtual Assistant Services Business Proposal

Size: 64 KB

If you are starting out a business in offering VA (virtual assistant) services, then you must know one thing: your clients do not come knocking at your office to ask for your help; it’s you who has to promote your services. However, promoting such kind of business isn’t as easy as it sounds—potential organizations still might be hesitant to avail of such services for particular reasons. Thankfully, you can refer to this sample above which highlights the benefits of having a virtual assistant. Who wouldn’t wanna give in to such offer? Download it now.

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Proposal Maker

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Proposal Template

Plan, structure, and deliver the perfect proposal presentation to your prospective clients.

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About the Business Proposal Presentation Template 

A Business Proposal Template is a framework for planning your upcoming proposal presentation. It allows you to address customer pain points, position yourself as a solution, and outline your product or service's scope and cost. 

Whether you’re a consultant pitching to a prospect or a sales team trying to get a new customer on board — this template will give you the structure to convince a prospective customer to buy from you. 

What should be included in a business proposal presentation? 

Typically speaking, a business proposal includes the following: 

Introduction and agenda

Overview of the problems or challenges your prospects face

How your product or service can solve their problems

Case studies and client testimonials

Budgets and pricing

Summary of the proposal details

An opportunity for questions and feedback 

There's no single format for a business proposal. It varies depending on several factors, such as what your business does, who your client is, and what they want. That’s why using Miro’s template is so helpful — it’s fully customizable. 

You can stick to our existing slide deck or add new presentation slides as you see fit. You can also customize the placeholder text in all the slides to create a compelling presentation for your prospective buyer. 

Tips for delivering a successful proposal presentation 

Put yourself in the shoes of your prospect. How would you feel if someone showed up and delivered a lackluster presentation? Chances are, you wouldn’t be impressed. 

The way you prepare for and deliver your presentation can influence your success. When done well, you’re far more likely to get a good response. To make sure you deliver a thorough and well-structured presentation, use these tips: 

Be prepared. Show potential clients you’re serious about working with them by being well-prepared. This means creating a thorough presentation with relevant and useful information. A proposal template is a great way to ensure you cover all your bases and don’t miss anything important. 

Engage your audience. You want to keep your prospects engaged and interested in what you’re saying, so think about your presentation style. For example, don't spend the entire presentation reading directly from the slides. Use them to guide you, but try to talk directly to your audience. 

Create an eye-catching presentation. The design of your presentation can also help keep your audience engaged. If you have visuals and images to support what you’re saying, you’ll have a better chance of holding their attention. 

Show prospects how you can solve their problem. Your prospects need to know that you understand the challenges they face. To do this, be sure to address their pain points and position yourself as the solution. That way, they can see exactly how working with you will make their lives easier and improve their business. 

Use data to back up your ideas. Show prospects that you’ve done your research and back your suggestions up with data. Use Miro’s charts to display this information or link externally to the data source. 

How to use the Business Proposal Presentation Template

Miro’s digital workspace is the perfect place for individuals or collaborative teams to draft ideas. Keep track of all your notes in one location and use them to inform your proposal presentation. 

When you’re ready to create your presentation, start by selecting this template. It’s free and easy to use, so you can start planning immediately. Then, follow these steps to create the perfect presentation. 

Step 1: Have a rough outline for your proposal

Before you start creating your presentation, you need a rough idea of the structure. Visualize each step of the entire proposal and the key points you want to get across. 

Step 2: Customize the proposal template

With a rough outline in mind, you can now start to customize our template to suit your needs. Add or remove slides, change their order, and edit the placeholder text to suit your presentation. 

Step 3: Add the information for your presentation

With the structure in place, you can now add content to the slides. Remember, you can add images, visuals, and charts to any of the slides. 

Step 4: Get feedback from peers

Share the presentation with team members and stakeholders to get feedback. Users can also add their suggestions directly into the template, making it easier for you to review their feedback and make the necessary changes.

Step 5: Deliver the presentation

To deliver the presentation, simply hop into presentation mode . This will put your presentation on full screen, and you can move through the slides using the arrow keys. 

How do you start a proposal presentation?

Most start with an introduction followed by the problem and the proposed solution, but it varies from business to business. You should do whatever works for you and your prospect. If you’re unsure where to start, use this template to guide you.

How do you end a business proposal presentation?

Wrap things up by plainly outlining how much the client will need to spend and what they’ll get for their investment. Then, open the floor to questions.

What is the most important section of a proposal?

The answer to this question is subjective. Some will say it’s the overview of customer pain points — others will say it’s the overview of pricing. Ultimately, every part of your proposal has a role to play. To deliver a successful presentation, all of the elements need to come together.

What are the features of a good proposal?

Effective business proposals are clear, concise, and show awareness. Your prospects don’t want to be confused by your presentation. They want to follow every step of the journey and feel like you understand their challenges. That’s why using a presentation template is so helpful. It provides you with the structure you need to create a clear presentation that includes all the key information.

Get started with this template right now.

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Sample Business Proposal Powerpoint Presentation Slides

Setting up of business objectives is the most important thing an organization should follow. To get better results, they need to clear their vision first that helps to meet their desired needs. Many organizations research the latest trends in the market that helps them reach out to more customers. It is necessary to design a business plan and work according to it. As this will help in attaining the goals more efficiently and with ease. Create an astounding proposal and win over your potential clients with the aid of our content ready Sample Business Proposal PowerPoint Presentation Slides. By using this eye-catching business proposal PPT layout, you can design an impressive cover letter for the landing page of your proposal. The template comes up with ample space where you can tweak the content according to your needs. Take the assistance of our visually-attractive sample business proposal PPT layout to define your proposed solutions that overcome the challenges of your client’s business. Employ this creatively designed sample business proposal presentation template to showcase the services your company provides to the clients. Provide a brief description of the project phases along with the timeframe your team needs to accomplish them. With the help of this outwardly engaging sample business proposal PowerPoint theme, you can give your clients a clear idea of how much they have to spend or invest in your proposed services. Use the high-quality visuals and graphics to create an interactive logo of your company that adds a modern touch to your proposal. Incorporate this proposal template and talk about how your proposed solutions can alleviate the clients issue. Talk about your past projects and hold the interest of your clients on your proposal. Deliver the modern services to your clients by downloading our easy-to-customize Business Proposal ppt .

Sample Business Proposal Powerpoint Presentation Slides

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Introducing Sample Business Proposal PowerPoint Presentation Slides which is designed by our experts for your convenience. You can customize the colors, fonts, font type, and font size of the template as per your needs. The template is adaptable with Google Slides which makes it easily accessible at once. Can be changed into various formats like PDF, JPG, and PNG. It is readily available in both 4:3 and 16:9 aspect ratio.

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Business Proposal PowerPoint Presentation Examples

Business Proposal PowerPoint Presentation Examples_01

  • Product ID : SM-5327
  • Subject : Business Proposal
  • Quantity : 14 slides
  • Ratio : 16:9
  • Format : MS Powerpoint
  • Colors : brown grey yellow black
  • Languages : EN
  • Used Font : Montserrat, Calibri
  • License : Personal and commercial use
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How to Write a Conference Proposal That Stands Out in 2024

example business proposal presentation

Writing a conference proposal can feel overwhelming. First, you have to pack your big ideas, research, or discoveries into a few words; then these words have to appeal to the attention of conference organizers over a host of other applicants.

So, there's no pressure there, then… In this article, we'll look at formulating the perfect conference proposal. Above all, we'll focus on making an impact. Writing a proposal isn't just about listing what you know. It's also about explaining how your work will make a difference, break new ground, or introduce new ideas to conference attendees.

We've put together all the essential steps and even included a conference proposal template to remove the confusion from this process, help you find your unique angle, and make your proposal jump out of the pile.

Key takeaways

  • Crafting a conference proposal requires understanding the event's theme and tailoring your content to align with it.
  • A compelling title and strong abstract are crucial to grab attention and express the core of your work.
  • Clearly outlining objectives and presentation content helps to convey the value of your presentation.
  • Detailing your methodology and highlighting the significance of your work demonstrates your expertise and the impact of your research.
  • Concluding with expected outcomes and offering additional materials can enhance the overall presentation and invite further discussion.

What is a conference proposal?

A conference proposal is a formal outline for conference planners that provides a detailed preview of a presentation or workshop you'd like to give at their event. The aim is to secure a place by demonstrating the value of your presentation to the conference attendees.

It's a compact, enticing preview of the innovative ideas or groundbreaking research you want to present. Your goal is to connect your work and message to the big picture and show that it's new, meaningful, and impactful.

The challenge is to present all of this in just a few hundred words. Writing a good conference proposal demonstrates your subject matter expertise in a way that is engaging and understandable to a broader audience.

Steps to write your conference proposal: Key elements to include

The best conference proposals have an element of story-telling, exciting the conference organizers and proposal reviewers about the content of your presentation and the value it will provide to its guests. With some guidance and our expert tips, you have all the key elements for a successful proposal.

1. Understand the conference theme

To write a successful conference proposal, it's essential to understand the event's purpose and theme clearly. Research both the conference and its attendees. It's ‘Writing101: Know Your Audience’! This will help you tailor your proposal to perfectly align with the event's goals, making it more likely to be accepted by both the organizers and the audience. Understand what is being discussed and where your contribution enriches the conversation.

2. Choose a compelling title

Your title should be eye-catching, memorable, and hint at what will come. This step is crucial because your title is the first thing that introduces your work to the conference organizers and participants.

The title should work like a headline for your talk or research report. It needs to be clear enough for people to understand your presentation and interesting enough for them to want to know more.

Your title should hint at your point of view or particular approach to the conference topic. You don't have to give everything away in the title, but it should give a little taste of what participants can expect from your presentation.

3. Write a strong abstract

This is where you express the core of your work in a few gripping paragraphs. Start by clearly formulating the problem or question your research tackles. You must also explain why this problem is important, interesting, or new. Your first few sentences are crucial for hooking the interest here.

Then, describe them how you solved the problem. Show off your expertise, but steer clear of complicated industry jargon. Describe your methods or approach in simple terms that anyone can understand. You should also highlight the key insights or solutions you found and emphasize why they're essential.

Conclude your abstract by talking about the larger implications of your work. Here, you can connect your discoveries to the larger field and show how your research makes a difference.

4. Outline your objectives

This part shows the exciting things you'll share in your presentation. When you formulate your goals, you tell your audience: "This is what you'll learn or see." At the beginning, think about what you want the audience to take away from your presentation. This could be a new idea, a different perspective on a problem, or even a new skill. Think carefully about these goals because they'll determine what you talk about and how you design your presentation.

Being clear and concise about your objectives means choosing what you think is most important and what you want people to know about. It's about choosing the parts of your work that will bring the most value. You don't have to cover every single point of your topic. Instead, focus on the parts that will most benefit your audience.

5. Detail your presentation outline and content

First, you tell people about the main ideas and questions you'll talk about. It is your chance to get them interested in the exciting questions you'll answer or the information you share.

Next, you get to the heart of your talk. This is the middle part, where you back up the main points with evidence, examples, or stories from your work. Make sure each point connects to the next, creating a narrative that makes your audience see things in a different light.

Think about how you can make your presentation interactive. Are you planning a Q&A session, panel discussion, live polls, or hands-on activities? This will turn the audience into active participants and your presentation into a conversation rather than a monologue.

6. Describe your methodology

Here, you can look behind the scenes and show how you created your project. Talk about the steps, tools, and strategies you used to turn your ideas into reality.

Start by explaining how you approached your main question or challenge. This may mean telling how you planned your research, what information you gathered, or what theories guided you. Aim to make everything clear enough for someone not in your field to understand, too.

Then, you go into the details of your methods. If you conducted experiments, talk about how you set them up and what you tested. If your work is more about theory, share how you interacted with existing ideas or developed new ideas.

It's also important to explain why you chose a particular approach. Why was this method the best choice for your question? How does it make your results more reliable? This shows the diligent work behind all of your choices.

7. Highlight the significance

Start by talking about the significant impact of your work. Ask yourself what your research tells us about your field, a particular problem, or the world in general. While it's important to state facts, you should also try to present your research as a crucial piece of a larger puzzle. Whether challenging old ideas or introducing a new solution, ensure people understand its value.

8. Conclude with expected outcomes

While discussing outcomes, circle back to the goals you mentioned initially. Now that you have presented your plan circle back to the goals from the start and link these to the expected results. Show that your presentation is more than just a list of exciting ideas — it's another vital step on this path.

Be bold when stating the expected changes and the impact of your solid and relevant work.

Talk about how these results will advance the discussion in your field. By outlining what you expect after your presentation, you invite others to take your ideas further and contribute their own.

9. Offer additional materials

Consider what else you can add to your presentation to make it unique. For example, you can provide toolkits or research papers for people who want to know more about the subject. But, choose carefully and make sure it genuinely enhances your presentation.

Next, explain how you'll distribute these materials. Will you distribute printed materials or direct people to a website or online space where they can find everything? The main goal is to make it easy for your audience to use these resources. By adding additional materials to your proposal, you show conference organizers you bring a rich, comprehensive experience to the table.

Example of a conference proposal template

In addition to using these elements, a conference proposal template can also be a great help.

Qwilr's Conference Proposal Template is designed to walk you through the whole process, making it easier to share your ideas in a clear, engaging, and confident way.

Here is what our template includes:

  • Title of the Proposal: This is your headline, the first impression determining whether people want to dive deeper. Make it enjoyable and clear so people get excited about what you will talk about.
  • Presenter Information: Here's where you introduce yourself. Tell people the story of who you are, where you come from, and your background.
  • Abstract: The abstract is your quick pitch. In a few short sentences, sum up the main points of your talk, including what question you're answering, how you went about it, and what people will take away from it. You need to be clear, while simultaneously sparking interest..
  • Objectives: Clearly state what you hope to accomplish with your talk. It could be to share new information, spark a discussion, or showcase your latest findings.
  • Content Outline: This is where you lay out the plan for your allotted period. List the main points you'll cover, previewing the journey you're taking your audience on. This shows you've got plenty to share and that it will be interesting and relevant.
  • Methodology: Talk about how you did your work. Whether it was through peer review and research, analysis, or case studies , this part shows the hard work and thought you put into your project.
  • Significance: Here, explain why your work matters. How does it add to the greater story of your field? This part makes your proposal go from informative to really impactful.
  • Conclusion: Finish by reviewing the main points again and what you hope will come out of your presentation. Leave your audience with a final thought that's both reflective and forward-thinking.
  • Additional Materials: Offer extra resources that go with your presentation. These extras enrich your audience's experience and extend your talk's impact, whether it's more detailed papers, data, or tools.

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Final Thoughts

To write a successful conference proposal, you must be clear, make your work appealing, and emphasize its importance.

Between these essential tips and the Qwilr Conference Proposal Template, you have all you need for a proposal that gets you conference bookings and ensures bums on seats when you get there! Want to try it for yourself? Snag a 14 day free trial and get started immediately.

About the author

Brendan Connaughton, Head of Growth Marketing

Brendan Connaughton | Head of Growth Marketing

Brendan heads up growth marketing and demand generation at Qwilr, overseeing performance marketing, SEO, and lifecycle initiatives. Brendan has been instrumental in developing go-to-market functions for a number of high-growth startups and challenger brands.

Frequently asked questions

What's the best format for a conference proposal.

The ideal format for a conference proposal submission is clear, well-organized, and attention-grabbing. It should clearly show your goals, how you intend to achieve them, why your work matters, and what you hope to gain from it.

Can I submit the same proposal to multiple conferences?

While you can submit similar proposals to different conferences, this is usually not recommended. You should tailor each proposal to the specific topic and audience of the conference you are applying to.

Should I include references in my conference proposal?

Including a few key references can strengthen your proposal by situating your work within the broader academic conversation. However, be selective and focus on works that directly support the significance and methodology of your work.

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  24. How to Write a Conference Proposal That Stands Out in 2024

    Example of a conference proposal template. In addition to using these elements, a conference proposal template can also be a great help. Qwilr's Conference Proposal Template is designed to walk you through the whole process, making it easier to share your ideas in a clear, engaging, and confident way. Here is what our template includes:

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