business plan for new department

Department Business Plan Template

What is a Department Business Plan?

A department business plan outlines the focus areas, objectives, and projects of a team or department within a company. It is used to develop a roadmap to success and ensure that the team is working towards the same goals. It can also be used to track progress and measure the results of the team’s efforts.

What's included in this Department Business Plan template?

• 3 focus areas
• 6 objectives

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.

Who is the Department Business Plan template for?

This department business plan template is for department heads and business leaders in all industries. It provides a framework to help create a plan for their department or team as well as a way to track their progress and results.

1. Define clear examples of your focus areas

Focus areas are the main topics that your team or department needs to address. Examples of focus areas could include improving internal communication, streamlining onboarding processes, or improving customer experience. These focus areas should be specific and measurable.

2. Think about the objectives that could fall under that focus area

Objectives are the goals that you want to achieve for each focus area. It is important to set measurable objectives for each focus area that you can track and measure. This will help you to determine if you are making progress towards the goals. Examples of some objectives for the focus area of Improve Internal Communication could be: Increase Team Collaboration, and Improve Team Communication.

3. Set measurable targets (KPIs) to tackle the objective

Setting measurable targets, or Key Performance Indicators (KPIs), are important for each objective to help track progress. KPIs should have an initial value, a target value, and a unit. Examples of KPIs could include increasing team collaboration usage from 20% to 80%, or decreasing onboarding process time from 30 days to 15 days.

4. Implement related projects to achieve the KPIs

Projects, or actions, are the steps that need to be taken in order to achieve the KPIs. These could include increasing team meetings, automating onboarding processes, or increasing customer surveys. It is important to ensure that the projects are related to the objectives and KPIs.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution platform helps teams or departments develop, track, and measure their business plans. Cascade makes it easy to collaborate, communicate, and execute on your strategy and see faster results from your efforts.

How to Write a Department Business Plan

• Small Business
• Business Planning & Strategy
• Write a Business Plan
• ')" data-event="social share" data-info="Pinterest" aria-label="Share on Pinterest">
• ')" data-event="social share" data-info="Reddit" aria-label="Share on Reddit">
• ')" data-event="social share" data-info="Flipboard" aria-label="Share on Flipboard">

Role of Financial Management in Corporate Structure

Lease contract administration functions, how to create a business plan as an entrepreneur.

• How Is a Budget Used to Motivate a Staff?
• How to Make a Business Budget Plan

Even a small business can be organized into separate departments, each one being assigned its own goals, such as revenue targets or units to be produced, and having its own expense budget. Each manager writes a department business plan, usually with guidance from the small-business owner and the finance staff. The managers of each department are held accountable for meeting these goals and staying within budgeted – often called forecast – expenses.

Review Last Year's Finances

Compare actual results to what had been in the forecast. Determine the reasons for significant variances. Analyze whether negative variances were due to one-time events or are likely to recur in the upcoming year and should be taken into account in the forecast.

Analyze Overall Performance

Review the productivity of the department as a whole and each member of the department. Set goals for productivity improvement – including better teamwork – in the upcoming year. Transmit these goals to each member of the department.

Align with Company-wide Goals

Determine departmental goals and make sure they conform with the expectations expressed in the company-wide goals and assumptions about the economy and industry. If the business owner seeks to keep cost increases to less than 2 percent in order to build up cash reserves, make sure your department budget is in line with that expectation.

Create Department Mission Statement

Express how the department will contribute to the company’s overall growth and productivity. State the value the department provides to the company as a whole. For example, the purchasing division’s mission could be to have critical inventory items available at all times while keeping inventory costs as low as possible.

Create a Financial Forecast

Create a forecast for revenues and expenses based on past results combined with the goals the company owner expressed for the upcoming year. The business owner may have set a goal of opening three new retail locations. Each department must determine what additional resources it needs to operate, in light of these expansion goals, and the cost of these resources, including personnel.

Transmit the Plan

Review the plan with the owner and his finance staff and justify proposed expenditure increases included in the departmental plan. Modify the plan based on recommendations from the business owner.

Final Review

Review the final plan with each member of the department to ensure all team members are aware of the expectations the business owner has for the department and the goals that have been set for it.

• When submitting the department budget to top management, include detailed analysis of the logic behind the revenue and expense forecast line items. This will increase the chance that proposed expense increases will be approved.

Each department manager should expect back-and-forth negotiations with top management, including the small-business owner, during the finalization of the department budgets. A department manager should not have the attitude that he is being singled out – in most instances all departments will be asked to make modifications to their plans.

• Forbes: New Managers: How To Create Your Department's Tactical Plan
• SBA.gov: Write Your Business Plan
• Strathcona: Department Business Plan
• nibusinessinfo.co.uk: Prepare a business plan for growth
• Each department manager should expect back-and-forth negotiations with top management, including the small-business owner, during the finalization of the department budgets. A department manager should not have the attitude that he is being singled out -- in most instances all departments will be asked to make modifications to their plans.

Brian Hill is the author of four popular business and finance books: "The Making of a Bestseller," "Inside Secrets to Venture Capital," "Attracting Capital from Angels" and his latest book, published in 2013, "The Pocket Small Business Owner's Guide to Business Plans."

Related Articles

How to put a business plan in motion, what are quotas & goals, organization strategy & division strategy, how to forecast profits for a business plan, how to run an effective hr department, the importance of a financial plan for a small business, what is a quarterly budget, how to write a golf club business plan, budgetary control techniques, most popular.

• 1 How to Put a Business Plan in Motion
• 2 What Are Quotas & Goals?
• 3 Organization Strategy & Division Strategy
• 4 How to Forecast Profits for a Business Plan

The Complete Guide to Writing a Strategic Plan

By Joe Weller | April 12, 2019 (updated March 26, 2024)

• Share on Facebook
• Share on LinkedIn

Link copied

Writing a strategic plan can be daunting, as the process includes many steps. In this article, you’ll learn the basics of writing a strategic plan, what to include, common challenges, and more.

Included on this page, you'll find details on what to include in a strategic plan , the importance of an executive summary , how to write a mission statement , how to write a vision statement , and more.

The Basics of Writing a Strategic Plan

The strategic planning process takes time, but the payoff is huge. If done correctly, your strategic plan will engage and align stakeholders around your company’s priorities.

Strategic planning, also called strategy development or analysis and assessment , requires attention to detail and should be performed by someone who can follow through on next steps and regular updates. Strategic plans are not static documents — they change as new circumstances arise, both internally and externally.

Before beginning the strategic planning process, it’s important to make sure you have buy-in from management, a board of directors, or other leaders. Without it, the process cannot succeed.

Next, gather your planning team. The group should include people from various departments at different levels, and the planning process should be an open, free discussion within the group. It’s important for leaders to get input from the group as a whole, but they don’t necessarily need approval from everyone — that will slow down the process.

The plan author is responsible for writing and putting the final plan together and should work with a smaller group of writers to establish and standardize the tone and style of the final document or presentation.

Sometimes, it’s a good idea to hire an external party to help facilitate the strategic planning process.

“It often can be helpful to have a really good facilitator to organize and pursue strategic conversations,” says Professor John M. Bryson, McKnight Presidential Professor of Planning and Public Affairs at the Hubert H. Humphrey School of Public Affairs, University of Minnesota and author of Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement .

Byson says the facilitator can be in-house or external, but they need experience. “You need to make sure someone is good, so there needs to be a vetting process,” he says.

One way to gauge a facilitator’s experience is by asking how they conduct conversations. “It’s important for facilitators to lead by asking questions,” Bryson says.

Bryson says that strong facilitators often ask the following questions:

What is the situation we find ourselves in?

What do we do?

How do we do it?

How do we link our purposes to our capabilities?

The facilitators also need to be able to handle conflict and diffuse situations by separating idea generation from judgement. “Conflict is part of strategic planning,” Bryson admits. “[Facilitators] need to hold the conversations open long enough to get enough ideas out there to be able to make wise choices.”

These outside helpers are sometimes more effective than internal facilitators since they are not emotionally invested in the outcome of the process. Thus, they can concentrate on the process and ask difficult questions.

A strategic plan is a dynamic document or presentation that details your company’s present situation, outlines your future plans, and shows you how the company can get there. You can take many approaches to the process and consider differing ideas about what needs to go into it, but some general concepts stand.

“Strategic planning is a prompt or a facilitator for fostering strategic thinking, acting, and learning,” says Bryson. He explains that he often begins planning projects with three questions:

What do you want to do?

How are we going to do it?

What would happen if you did what you want to do?

The answers to these questions make up the meat of the planning document.

A strategic plan is only effective when the writing and thinking is clear, since the intent is to help an organization keep to its mission through programs and capacity, while also building stakeholder engagement.

Question 1: Where Are We Now?

The answer (or answers) to the first question — where are we now? — addresses the foundation of your organization, and it can serve as an outline for the following sections of your strategic plan:

Mission statement

Core values and guiding principles

Identification of competing organizations

Industry analysis (this can include a SWOT or PEST analysis)

Question 2: Where Are We Going?

The answers to this question help you identify your goals for the future of the business and assess whether your current trajectory is the future you want. These aspects of the plan outline a strategy for achieving success and can include the following:

Vision statement about what the company will look like in the future

What is happening (both internally and externally) and what needs to change

The factors necessary for success

Question 3: How Do We Get There?

The answers to this question help you outline the many routes you can take to achieve your vision and match your strengths with opportunities in the market. A Gantt chart can help you map out and keep track of these initiatives.

You should include the following sections:

Specific and measurable goals

An execution plan that identifies who manages and monitors the plan

An evaluation plan that shows how you plan to measure the successes and setbacks that come with implementation

What to Include in a Strategic Plan

Strategic planning terminology is not standardized throughout the industry, and this can lead to confusion. Instead, strategic planning experts use many names for the different sections of a strategic plan.

“The terms are all over the map. It’s really the concept of what the intention of the terms are [that is important],” says Denise McNerney, President and CEO of iBossWell, Inc. , and incoming president of the Association for Strategic Planning (ASP). She recommends coming up with a kind of glossary that defines the terms for your team. “One of the most important elements when you’re starting the strategic planning process is to get some clarity on the nomenclature. It’s just what works for your organization. Every organization is slightly different.”

No matter what terms you use, the general idea of a strategic plan is the same. “It’s like drawing a map for your company. One of the first steps is committing to a process, then determining how you’re going to do it,” McNerney explains.

She uses a basic diagram that she calls the strategic plan architecture . The areas above the red dotted line are the strategic parts of the plan. Below the red dotted line are the implementation pieces.

While the specific terminology varies, basic sections of a strategic plan include the following in roughly this order:

Executive summary

Elevator pitch or company description

Vision statement

Industry analysis

Marketing plan

Operations plan

Financial projections

Evaluation methods

Signature page

Some plans will contain all the above sections, but others will not — what you include depends on your organization’s structure and culture.

“I want to keep it simple, so organizations can be successful in achieving [the strategic plan],” McNerney explains. “Your plan has to be aligned with your culture and your culture needs to be aligned with your plan if you’re going to be successful in implementing it.”

The following checklist will help you keep track of what you have done and what you still need to do.

‌ Download Strategic Plan Sections Checklist

How to Write a Strategic Plan

Once you’ve assembled your team and defined your terms, it’s time to formalize your ideas by writing the strategic plan. The plan may be in the form of a document, a presentation, or another format.

You can use many models and formats to create your strategic plan (read more about them in this article ). However, you will likely need to include some basic sections, regardless of the particular method you choose (even if the order and way you present them vary). In many cases, the sections of a strategic plan build on each other, so you may have to write them in order.

One tip: Try to avoid jargon and generic terms; for example, words like maximize and succeed lose their punch. Additionally, remember that there are many terms for the same object in strategic planning.

The following sections walk you through how to write common sections of a strategic plan.

How to Write an Executive Summary

The key to writing a strong executive summary is being clear and concise. Don’t feel pressured to put anything and everything into this section — executive summaries should only be about one to two pages long and include the main points of the strategic plan.

The idea is to pique the reader’s interest and get them to read the rest of the plan. Because it functions as a review of the entire document, write the executive summary after you complete the rest of your strategic plan.

“If you have a plan that’s really lengthy, you should have a summary,” says Jim Stockmal, President of the Association for Strategic Planning (ASP). He always writes summaries last, after he has all the data and information he needs for the plan. He says it is easier to cut than to create something.

For more information about writing an effective executive summary, a checklist, and free templates, read this article .

If you want a one-page executive summary, this template can help you decide what information to include.

Download One-Page Executive Summary Template

Excel | Word | PDF

How to Write a Company Description

Also called an elevator pitch , the company description is a brief outline of your organization and what it does. It should be short enough that it can be read or heard during the average elevator ride.

The company description should include the history of your company, the major products and services you provide, and any highlights and accomplishments, and it should accomplish the following:

Define what you are as a company.

Describe what the company does.

Identify your ideal client and customer.

Highlight what makes your company unique.

While this may seem basic, the company description changes as your company grows and changes. For example, your ideal customer five years ago might not be the same as the current standard or the one you want in five years.

Share the company description with everyone in your organization. If employees cannot accurately articulate what you do to others, you might miss out on opportunities.

How to Write a Mission Statement

The mission statement explains what your business is trying to achieve. In addition to guiding your entire company, it also helps your employees make decisions that move them toward the company’s overall mission and goals.

“Ideally, [the mission statement is] something that describes what you’re about at the highest level,” McNerney says. “It’s the reason you exist or what you do.”

Strong mission statements can help differentiate your company from your competitors and keep you on track toward your goals. It can also function as a type of tagline for your organization.

Mission statements should do the following:

Define your company’s purpose. Say what you do, who you do it for, and why it is valuable.

Use specific and easy-to-understand language.

Be inspirational while remaining realistic.

Be short and succinct.

This is your chance to define the way your company will make decisions based on goals, culture, and ethics. Mission statements should not be vague or generic, and they should set your business apart from others. If your mission statement could define many companies in your line of work, it is not a good mission statement.

Mission statements don’t have to be only outward-facing for customers or partners. In fact, it is also possible to include what your company does for its employees in your mission statement.

Unlike other parts of your strategic plan that are designed to be reviewed and edited periodically, your company’s mission statement should live as is for a while.

That said, make the effort to edit and refine your mission statement. Take out jargon like world class, best possible, state of the art, maximize, succeed , and so on, and cut vague or unspecific phrasing. Then let your strategic planning committee review it.

How to Write a Vision Statement

Every action your company does contributes to its vision. The vision statement explains what your company wants to achieve in the long term and can help inspire and align your team.

“The vision is the highest-ordered statement of the desired future or state of what you want your business to achieve,” McNerney explains.

A clear vision statement can help all stakeholders understand the meaning and purpose of your company. It should encourage and inspire employees while setting your company’s direction. It also helps you rule out elements that might not align with your vision.

Vision statements should be short (a few sentences). They should also be memorable, specific, and ambitious. But there is a fine line between being ambitious and creating a fantasy. The vision should be clearly attainable if you follow the goals and objectives you outline later in your strategic planning plan.

Because you need to know your company’s goals and objectives to create an accurate vision statement, you might need to wait until you have more information about the company’s direction to write your vision statement.

Below are questions to ask your team as you craft your vision statement:

What impact do we want to have on our community and industry?

How will we interact with others as a company?

What is the culture of the business?

Avoid broad statements that could apply to any company or industry. For example, phrases like “delivering a wonderful experience” could apply to many industries. Write in the present tense, avoid jargon, and be clear and concise.

Vision statements should accomplish the following:

Be inspiring.

Focus on success.

Look at and project about five to 10 years ahead.

Stay in line with the goals and values of your organization.

Once you write your vision statement, communicate it to everyone in your company. Your team should be able to easily understand and repeat the company’s vision statement. Remember, the statements can change as the environment in and around your company changes.

The Difference Between Mission and Vision Statements

Mission and vision statements are both important, but they serve very different purposes.

Mission statements show why a business exists, while vision statements are meant to inspire and provide direction. Mission statements are about the present, and vision statements are about the future. The mission provides items to act upon, and the vision offers goals to aspire to.

For example, if a vision statement is “No child goes to bed hungry,” the accompanying mission would be to provide food banks within the city limits.

While many organizations have both mission and vision statements, it’s not imperative. “Not everyone has a vision statement,” McNerney says. “Some organizations just have one.”

If you choose to have only one statement, McNerney offers some advice: “Any statement you have, if you have just one, needs to include what [you do], how [you do it], why [you do it], and who you do it for.”

During the planning process, these key statements might change. “Early on in the process, you need to talk about what you are doing and why and how you are doing it. Sometimes you think you know where you want to go, but you’re not really sure,” McNerney says. “You need to have flexibility both on the plan content and in the process.”

How to Write Your Company’s Core Values

Company core values , sometimes called organizational values , help you understand what drives the company to do what it does. In this section, you’ll learn a lot about your company and the people who work with you. It should be relatively easy to write.

“The values are the core of how you operate [and] how you treat your people, both internally and externally. Values describe the behaviors you really want to advance,” McNerney says.

There are both internal and external values looking at your employees and coworkers, as well as customers and outside stakeholders. Pinpointing values will help you figure out the traits of the people you want to hire and promote, as well as the qualities you’re looking for in your customers.

Your values should align with your vision statement and highlight your strengths while mitigating weaknesses. McNerney says many organizations do not really consider or are not honest about their company’s values when working on strategic plans, which can lead to failure.

“Your strategies have to align with your values and vice versa,” she explains.

Many companies’ values sound like meaningless jargon, so take the time to figure out what matters to your company and push beyond generic language.

How to Write about Your Industry

When planning ahead for your business, it’s important to look around. How are matters inside your company? What are your competitors doing? Who are your target customers?

“[If you don’t do a thorough industry analysis], you’re doing your planning with your head in the sand. If you’re not looking at the world around you, you’re missing a whole dimension about what should inform your decision making,” McNerney advises.

Writing about your industry helps you identify new opportunities for growth and shows you how you need to change in order to take advantage of those opportunities. Identify your key competitors, and define what you see as their strengths and weaknesses. Performing this analysis will help you figure out what you do best and how you compare to your competition. Once you know what you do well, you can exploit your strengths to your advantage.

In this section, also include your SWOT (strengths, weaknesses, opportunities, and threats) analysis. You can choose from many templates to help you write this section.

Next, identify your target customers. Think about what they want and need, as well as how you can provide it. Do your competitors attract your target customers, or do you have a niche that sets you apart?

The industry analysis carries a price, but also provides many benefits. “It takes some time and money to do [a thorough industry analysis], but the lack of that understanding says a lot about the future of your organization. If you don’t know what is going on around you, how can you stay competitive?” explains McNerney.

How to Write Strategic Plan Goals and Objectives

This section is the bulk of your strategic plan. Many people confuse goals and objectives, thinking the terms are interchangeable, but many argue that the two are distinct. You can think of them this way:

Goals : Goals are broad statements about what you want to achieve as a company, and they’re usually qualitative. They function as a description of where you want to go, and they can address both the short and long term.

Objectives : Objectives support goals, and they’re usually quantitative and measurable. They describe how you will measure the progress needed to arrive at the destination you outlined in the goal. More than one objective can support one goal.

For example, if your goal is to achieve success as a strategic planner, your objective would be to write all sections of the strategic plan in one month.

iBossWell, Inc.’s McNerney reiterates that there are not hard and fast definitions for the terms goals and objectives , as well as many other strategic planning concepts. “I wouldn’t attempt to put a definition to the terms. You hear the terms goals and objectives a lot, but they mean different things to different people. What some people call a goal , others call an objective . What some people call an objective , others would call a KPI. ” They key, she explains, is to decide what the terms mean in your organization, explain the definitions to key stakeholders, and stick to those definitions.

How to Write Goals

Goals form the basis of your strategic plan. They set out your priorities and initiatives, and therefore are critical elements and define what your plan will accomplish. Some planning specialists use the term strategic objectives or strategic priorities when referring to goals, but for clarity, this article will use the term goals.

“[Goals] are the higher level that contain several statements about what your priorities are,” McNerney explains. They are often near the top of your plan’s hierarchy.

Each goal should reflect something you uncovered during the analysis phase of your strategic planning process. Goals should be precise and concise statements, not long narratives. For example, your goals might be the following:

Eliminate case backlog.

Lower production costs.

Increase total revenue.

Each goal should have a stated outcome and a deadline. Think of goal writing as a formula: Action + detail of the action + a measurable metric + a deadline = goal. For example, your goal might be: Increase total revenue by 5 percent in three product areas by the third quarter of 2020.

Another way to look at it: Verb (action) + adjective (description) = noun (result). An example goal: Increase website fundraising.

Your goals should strike a balance between being aspirational and tangible. You want to stretch your limits, but not make them too difficult to reach. Your entire organization and stakeholders should be able to remember and understand your goals.

Think about goals with varying lengths. Some should go out five to 10 years, others will be shorter — some significantly so. Some goals might even be quarterly, monthly, or weekly. But be careful to not create too many goals. Focus on the ones that allow you to zero in on what is critical for your company’s success. Remember, several objectives and action steps will likely come from each goal.

How to Write Objectives

Objectives are the turn-by-turn directions of how to achieve your goals. They are set in statement and purpose with no ambiguity about whether you achieve them or not.

Your goals are where you want to go. Next, you have to determine how to get there, via a few different objectives that support each goal. Note that objectives can cover several areas.

“You need implementation elements of the plan to be successful,” McNerney says, adding that some people refer to objectives as tactics , actions , and many other terms.

Objectives often begin with the words increase or decrease because they are quantifiable and measurable. You will know when you achieve an objective. They are action items, often with start and end dates.

Use the goal example from earlier: Increase total revenue by 5 percent in three product areas by the third quarter of 2020. In this example, your objectives could be:

Approach three new possible clients each month.

Promote the three key product areas on the website and in email newsletters.

Think of the acronym SMART when writing objectives: Make them specific, measurable, achievable, realistic/relevant, and time-bound.

Breaking down the process further, some strategic planners use the terms strategies and tactics to label ways to achieve objectives. Using these terms, strategies describe an approach or method you will use to achieve an objective. A tactic is a specific activity or project that achieves the strategy, which, in turn, helps achieve the objective.

How to Write about Capacity, Operations Plans, Marketing Plans, and Financial Plans

After you come up with your goals and objectives, you need to figure out who will do what, how you will market what they do, and how you will pay for what you need to do.

“If you choose to shortchange the process [and not talk about capacity and finances], you need to know what the consequences will be,” explains McNerney. “If you do not consider the additional costs or revenues your plan is going to drive, you may be creating a plan you cannot implement.”

To achieve all the goals outlined in your strategic plan, you need the right people in place. Include a section in your strategic plan where you talk about the capacity of your organization. Do you have the team members to accomplish the objectives you have outlined in order to reach your goals? If not, you may need to hire personnel.

The operations plan maps out your initiatives and shows you who is going to do what, when, and how. This helps transform your goals and objectives into a reality. A summary of it should go into your strategic plan. If you need assistance writing a comprehensive implementation plan for your organization, this article can guide you through the process.

A marketing plan describes how you attract prospects and convert them into customers. You don’t need to include the entire marketing plan in your strategic plan, but you might want to include a summary. For more information about writing marketing plans, this article can help.

Then there are finances. We would all like to accomplish every goal, but sometimes we do not have enough money to do so. A financial plan can help you set your priorities. Check out these templates to help you get started with a financial plan.

How to Write Performance Indicators

In order to know if you are reaching the goals you outline in your strategic plan, you need performance indicators. These indicators will show you what success looks like and ensure accountability. Sadly, strategic plans have a tendency to fail when nobody periodically assesses progress.

Key performance indicators (KPIs) can show you how your business is progressing. KPIs can be both financial and nonfinancial measures that help you chart your progress and take corrective measures if actions are not unfolding as they should. Other terms similar to KPIs include performance measures and performance indicators .

Performance indicators are not always financial, but they must be quantifiable. For example, tracking visitors to a website, customers completing a contact form, or the number of proposals that close with deals are all performance indicators that keep you on track toward achieving your goals.

When writing your performance indicators, pay attention to the following:

Define how often you need to report results.

Every KPI must have some sort of measure.

List a measure and a time period.

Note the data source where you will get your information to measure and track.

ASP’s Stockmal has some questions for you to ask yourself about picking performance indicators.

Are you in control of the performance measure?

Does the performance measure support the strategic outcomes?

Is it feasible?

Is data available?

Who is collecting that data, and how will they do it?

Is the data timely?

Is it cost-effective to collect that data?

ls the goal quantifiable, and can you measure it over time?

Are your targets realistic and time-bound?

Stockmal also says performance indicators cannot focus on only one thing at the detriment of another. “Don’t lose what makes you good,” he says. He adds that focusing on one KPI can hurt other areas of a company’s performance, so reaching a goal can be short-sided.

Some performance indicators can go into your strategic plan, but you might want to set other goals for your organization. A KPI dashboard can help you set up and track your performance and for more information about setting up a KPI dashboard, this article can help.

Communicating Your Strategic Plan

While writing your strategic plan, you should think about how to share it. A plan is no good if it sits on a shelf and nobody reads it.

“After the meetings are over, you have to turn your strategy into action,” says Stefan Hofmeyer, an experienced strategist and co-founder of Global PMI Partners . “Get in front of employees and present the plan [to get everyone involved].” Hofmeyer explains his research has shown that people stay with companies not always because of money, but often because they buy into the organization’s vision and want to play a part in helping it get where it wants to go. “These are the people you want to keep because they are invested,” he says.

Decide who should get a physical copy of the entire plan. This could include management, the board of directors, owners, and more. Do your best to keep it from your competitors. If you distribute it outside of your company, you might want to attach a confidentiality waiver.

You can communicate your plan to stakeholders in the following ways:

Hold a meeting to present the plan in person.

Highlight the plan in a company newsletter.

Include the plan in new employee onboarding.

Post the plan on the employee intranet, along with key highlights and a way to track progress.

If you hold a meeting, make sure you and other key planners are prepared to handle the feedback and discussion that will arise. You should be able to defend your plan and reinforce its key areas. The goal of the plan’s distribution is to make sure everyone understands their role in making the plan successful.

Remind people of your company’s mission, vision, and values to reinforce their importance. You can use posters or other visual methods to post around the office. The more that people feel they play an important part in the organization’s success, they more successful you will be in reaching your goals of your strategic plan.

Challenges in Writing a Strategic Plan

As mentioned, strategic planning is a process and involves a team. As with any team activity, there will be challenges.

Sometimes the consensus can take priority over what is clear. Peer pressure can be a strong force, especially if a boss or other manager is the one making suggestions and people feel pressured to conform. Some people might feel reluctant to give any input because they do not think it matters to the person who ultimately decides what goes into the plan.

Team troubles can also occur when one or more members does not think the plan is important or does not buy into the process. Team leaders need to take care of these troubles before they get out of hand.

Pay attention to your company culture and the readiness you have as a group, and adapt the planning process to fit accordingly. You need to find the balance between the process and the final product.

The planning process takes time. Many organizations do not give themselves enough time to plan properly, and once you finish planning, writing the document or presentation also takes time, as does implementation. Don’t plan so much that you ignore how you are going to put the plan into action. One symptom of this is not aligning the plan to fit the capacity or finances of the company.

Stockmal explains that many organizations often focus too much on the future and reaching their goals that they forget what made them a strong company in the first place. Business architecture is important, which Stockmal says is “building the capabilities the organization needs to fulfill its strategy.” He adds that nothing happens if there is no budget workers to do the work necessary to drive change.

Be careful with the information you gather. Do not take shortcuts in the research phase — that will lead to bad information coming out further in the process. Also, do not ignore negative information you may learn. Overcoming adversity is one way for companies to grow.

Be wary of cutting and pasting either from plans from past years or from other similar organizations. Every company is unique.

And while this may sound obvious, do not ignore what your planning process tells you. Your research might show you should not go in a direction you might want to.

Writing Different Types of Strategic Plans

The strategic planning process will differ based on your organization, but the basic concepts will stay the same. Whether you are a nonprofit, a school, or a for-profit entity, strategic plans will look at where you are and how you will get to where you want to go.

How to Write a Strategic Plan for a Nonprofit

For a nonprofit, the strategic plan’s purpose is mainly how to best advance the mission. It’s imperative to make sure the mission statement accurately fits the organization.

In addition to a SWOT analysis and other sections that go into any strategic plan, a nonprofit needs to keep an eye on changing factors, such as funding. Some funding sources have finite beginnings and endings. Strategic planning is often continuous for nonprofits.

A nonprofit has to make the community care about its cause. In a for-profit organization, the marketing department works to promote the company’s product or services to bring in new revenue. For a nonprofit, however, conveying that message needs to be part of the strategic plan.

Coming up with an evaluation method and KPIs can sometimes be difficult for a nonprofit, since they are often focused on goals other than financial gain. For example, a substance abuse prevention coalition is trying to keep teens from starting to drink or use drugs, and proving the coalition’s methods work is often difficult to quantify.

This template can help you visually outline your strategic plan for your nonprofit.

Download Nonprofit Strategic Plan Template

Excel | Smartsheet

How to Write a Strategic Plan for a School

Writing a strategic plan for a school can be difficult because of the variety of stakeholders involved, including students, teachers, other staff, and parents.

Strategic planning in a school is different from others because there are no markets to explore, products to produce, clients to woo, or adjustable timelines. Schools often have set boundaries, missions, and budgets.

Even with the differences, the same planning process and structure should be in place for schools as it is for other types of organizations.

This template can help your university or school outline your strategic plan.

‌ ‌Download University Strategic Plan Outline – Word

How to Write a 5-Year Strategic Plan

There is no set time period for a strategic plan, but five years can be a sweet spot. In some cases, yearly planning might keep you continually stuck in the planning process, while 10 years might be too far out.

In addition to the basic sections that go into any strategic plan, when forecasting five years into the future, put one- and three-year checkpoints into the plan so you can track progress intermittently.

How to Write a 3-Year Strategic Plan

While five years is often the strategic planning sweet spot, some organizations choose to create three-year plans. Looking too far ahead can be daunting, especially for a new or changing company.

In a three-year plan, the goals and objectives have a shorter timeframe and you need to monitor them more frequently. Build those checkpoints into the plan.

“Most organizations do a three- to five-year plan now because they recognize the technology and the changes in business that are pretty dynamic now,” Stockmal says.

How to Write a Departmental Strategic Plan

The first step in writing a strategic plan for your department is to pay attention to your company’s overall strategic plan. You want to make sure the plans align.

The steps in creating a plan for a department are the same as for an overall strategic plan, but the mission statement, vision, SWOT analysis, goals, objectives, and so on are specific to only the people in your department. Look at each person separately and consider their core competencies, strengths, capabilities, and weaknesses. Assign people who will be responsible for certain tasks and tactics necessary to achieve your goals.

If you have access to a plan from a previous year, see how your department did in meeting its goals. Adjust the new plan accordingly.

When you finish your departmental plan, make sure to submit it to whomever is responsible for your company’s overall plan. Expect to make changes.

How to Write a Strategic Plan for a Project

A strategic plan is for the big picture, not for a particular project for an organization. Instead of a strategic plan, this area would fall under project management.

If you have a failing project and need to turn it around, this article might help.

How to Write a Personal Strategic Plan

Creating a strategic plan isn’t only for businesses. You can also create a strategic plan to help guide both your professional and personal life. The key is to include what is important to you. This process takes time and reflection.

Be prepared for what you discover about yourself. Because you will be looking at your strengths and weaknesses, you might see things you do not like. It is important to be honest with yourself. A SWOT analysis on yourself will give you some honest feedback if you let it.

Begin with looking at your life as it is now. Are you satisfied? What do you want to do more or less? What do you value most in your life? Go deeper than saying family, happiness, and health. This exercise will help you clarify your values.

Once you know what is important to you, come up with a personal mission statement that reflects the values you cherish. As it does within a business, this statement will help guide you in making future decisions. If something does not fit within your personal mission, you shouldn’t do it.

Using the information you discovered during your SWOT and mission statement process, come up with goals that align with your values. The goals can be broad, but don’t forget to include action items and timeframes to help you reach your goals.

As for the evaluation portion, identify how you will keep yourself accountable and on track. You might involve a person to remind you about your plan, calendar reminders, small rewards when you achieve a goal, or another method that works for you.

Below is additional advice for personal strategic plans:

There are things you can control and things you cannot. Keep your focus on what you can act on.

Look at the positive instead of what you will give up. For example, instead of focusing on losing weight, concentrate on being healthier.

Do not overcommit, and do not ignore the little details that help you reach your goals.

No matter what, do not dwell on setbacks and remember to celebrate successes.

Improve Strategic Planning with Real-Time Work Management in Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

Discover why over 90% of Fortune 100 companies trust Smartsheet to get work done.

How to Write a Business Plan in 2023 [Examples Included]

Table of contents

Enjoy reading this blog post written by our experts or partners.

If you want to see what Databox can do for you, click here .

So you have come up with a business idea that will turn your company into a Forbes 500 enterprise? Sounds great!

However, you are going to need much more than an idea. You will need to do some comprehensive research, create operational standpoints, describe your product, define your goals, and pave out a road map for future growth.

In other words, you are going to need a business plan.

A business plan is a document that precisely explains how you are going to make your startup a success. Without it, your chances of attracting funding and investments significantly decrease.

Do you want to learn how to create a winning business plan that will take your company to the next level? We created a guide that will help you do just that.

Let’s dive in.

What Is a Business Plan?

Why and when do you need a business plan, types of business plans (what to include in each).

• How Do You Write a Business Plan?

Best Practices for Writing a Winning Business Plan

Business plan examples.

• Monitor the Performance of Your Business with Databox

A business plan is a comprehensive document that defines how a business will achieve its goals. It is essentially a road map for growth that includes operational standpoints from all the key departments such as marketing, financial, HR, and others.

Startups use business plans to describe who they are, what they plan to do, and how they plan to achieve it. This is an extremely valuable document for attracting investors.

However, they are valuable for the company members as well. A good business plan keeps executive teams on the same page regarding the strategies they should implement to achieve their set objectives.

Related : Reporting to Investors: 6 Best Practices to Help Increase Funding

While business plans are especially useful for startups, each business should include them. In the best-case scenario, this plan will be updated from time to time and reviewed whether the goals of the company have been met.

The main things that investors want to check out in the business plan are:

• Product-market fit – Have you researched the market demand for your products and services?
• Team efficiency – Does your startup have devoted professionals that will work on achieving your goals?
• Scalability – How probable is growth in sales volumes without proportional growth or fixed costs?

An organized business plan is essentially a blueprint of your goals and it showcases your abilities as an entrepreneur.

Related : Business Report: What is it & How to Write a Great One? (With Examples)

If you want to persuade venture capitalists and banking institutions to invest in your startup, you won’t be able to do it without a solid business plan. Following a clear business plan format is crucial, as it structures your plan in a way that is easily understandable and demonstrates your business’s potential. 

A business plan is helpful in two ways – it allows you to focus on the specific goals you set for the future and it provides external parties with evidence that you have done your research in advance.

But don’t just take our word for it – here are some of the things that researchers from Bplans found out when they were analyzing the benefits of business plans with the University of Oregon.

• Companies that use business plans have recorded a 30% faster growth compared to those that didn’t use them.
• Getting investments and loans is twice as likely to happen with the help of business plans.
• There is a 129% increased chance for entrepreneurs to go past the ‘startup’ phase through business plans.

You should create a business plan before you decide to quit your regular job. It can help you realize whether you are ready or not.

Also, creating a business plan is helpful when:

• You want to attract investments or funding from external parties
• You want to find a new partner or co-founder
• You want to attract talented professionals to join your startup
• You need to change things up due to the slow growth

While creating a business plan is an important step, you first have to know how to differentiate all the different types. This will help you choose the one that is most suitable for your business.

Here are the most common types of business plans and what you should include in each.

One-Pager Business Plan

Startup business plan, internal business plan, strategic business plan, feasibility business plan.

The one-pager is a business plan that only includes the most important aspects of your business. It is essentially a simplified version of a traditional business plan.

When creating the one-pager business plan, your primary focus should be on making it easily understandable.

Since this business plan is rather short, you should avoid using lengthy paragraphs. Each section should be around 1-2 sentences long.

The things you should include in a one-pager business plan are:

• The problem – Describe a certain problem your customers have and support the claim with relevant data.
• The solution – How your products/services can solve the issue.
• Business model – Your plan on how to make money. Include production costs, selling costs, and the price of the product.
• Target market – Describe your ideal customer persona. Start with a broad audience and narrow it down by using TAM, SAM, and SOM models. This lets investors in on your thought process. To understand these models better, check out, for example, the importance of proper TAM evaluation for B2B startups .
• Competitive advantage – How are you different from your competitors?
• Management team – Include your business’s management structure.
• Financial summary – This part should revolve around the most significant financial metrics (profit, loss, cash flow, balance sheet, and sales forecast).
• Required funding – Define how much money you need to make your project a success.

PRO TIP: How Well Are Your Marketing KPIs Performing?

Like most marketers and marketing managers, you want to know how well your efforts are translating into results each month. How much traffic and new contact conversions do you get? How many new contacts do you get from organic sessions? How are your email campaigns performing? How well are your landing pages converting? You might have to scramble to put all of this together in a single report, but now you can have it all at your fingertips in a single Databox dashboard.

Our Marketing Overview Dashboard includes data from Google Analytics 4 and HubSpot Marketing with key performance metrics like:

• Sessions . The number of sessions can tell you how many times people are returning to your website. Obviously, the higher the better.
• New Contacts from Sessions . How well is your campaign driving new contacts and customers?
• Marketing Performance KPIs . Tracking the number of MQLs, SQLs, New Contacts and similar will help you identify how your marketing efforts contribute to sales.
• Email Performance . Measure the success of your email campaigns from HubSpot. Keep an eye on your most important email marketing metrics such as number of sent emails, number of opened emails, open rate, email click-through rate, and more.
• Blog Posts and Landing Pages . How many people have viewed your blog recently? How well are your landing pages performing?

Now you can benefit from the experience of our Google Analytics and HubSpot Marketing experts, who have put together a plug-and-play Databox template that contains all the essential metrics for monitoring your leads. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!

You can easily set it up in just a few clicks – no coding required.

To set up the dashboard, follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your HubSpot and Google Analytics 4 accounts with Databox. 

Step 3: Watch your dashboard populate in seconds.

Related : Check out our comprehensive guide on writing a marketing plan report .

New businesses use startup business plans to outline their launching ideas and strategies to attract funding and investment opportunities. When creating startup business plans, you should primarily focus on the financial aspect and provide evidence that supports it (e.g. market research).

These are some of the main things that should be included:

• Vision statement – Explain your vision for the company and include the overall business goals you will try to achieve.
• Executive summary – A quick overview of what your company is about and what will make it successful. Make sure to include your products/services, basic leadership information, employees, and location.
• Company description – A detailed overview of your company. Talk about the problems you will solve and be specific about customers, organizations, and growth plans. This is the place where you should state your business’s main advantages.
• Market Analysis – Show investors that you have a good understanding of your industry and target market by providing a detailed market analysis. Try to point out certain trends, themes, or patterns that support your objective.
• Organization and management – This section explains the structure and the management hierarchy. Also, describe the legal structure of your business.
• Service or product line – Go into detail about the products and services you are going to sell. Explain the benefits they bring and share your intellectual property plans.
• Marketing and sales – Talk about your marketing strategy and describe how you plan to attract new customers.
• Financial projections – This section should be about convincing your readers why the business will be a financial success. Create a prospective financial outlook for the next few years and it includes forecasts.

An internal business plan is a document that specifically focuses on the activities within your company. While external business plans focus on attracting investors, internal business plans keep your team aligned on achieving goals.

Related : Internal vs. External Reporting: What Are the Differences?

This business plan can differentiate based on how specific you want it to be. For example, you can focus on a specific part of the business (e.g. financial department) or on the overall goals of the whole company.

Nonetheless, here are some things that should universally be included in all internal business plans:

• Mission statement – Focus on the practical, day-to-day activities that your employees can undertake to achieve overall objectives.
• Objectives – Provide specific goals that you want your company to achieve. Make the objectives clear and explain in which way they can be reached. Focus more on short-term objectives and set reasonable deadlines.
• Strategies – Talk about the general activities that will help your team reach the set objectives. Provide research that will describe how these strategies will be useful in the long term.
• Action plans – These plans revolve around particular activities from your strategy. For example, you could include a new product that you want to create or a more efficient marketing plan.
• Sustainability – This refers to the general probability of achieving the goals you set in the internal report. Sometimes, plans may seem overly ambitious and you are going to have to make amends with certain things.

A strategic business plan is the best way to gain a comprehensive outlook of your business. In this document, forecasts are examined even further and growth goals tend to be higher.

By creating a strategic business plan, you will have an easier time aligning your key stakeholders around the company’s priorities.

Here is a quick overview of what a strategic business plan should include:

• Executive summary – Since strategic business plans are generally lengthy, not all executives will have time to go through it. This is why you should include a quick overview of the plan through an executive summary, you can also create an executive summary template to make the step easily repeatable.
• Vision statement – Describe what you wish to achieve in the long term.
• Company overview – This refers to past achievements, current products/services, recent sales performances, and important KPIs.
• Core values – This section should provide an explanation of what drives the business to do what it does.
• Strategic analysis of internal and external environments – Talk about the current organizational structure, mission statements, and department challenges.
• Strategic objectives – Go into detail about the short-term objectives your team should reach in a specific period. Make sure the objectives are clear and understandable.
• Overall goals – This section should include operational goals, marketing goals, and financial goals.

A feasibility business plan is also known as a feasibility study. It essentially provides a foundation for what would be a full and comprehensive business plan. The primary focus of a feasibility plan is research.

The things you should include in a feasibility plan are:

• Product demand – Is there a high demand for your product? Would customers be interested in buying it?
• Market conditions – Determine the customer persona that would be interested in buying your products. Include demographic factors.
• Pricing – Compare your desired price with the current pricing of similar products. Which price would make your service profitable?
• Risks – Determine the risks of launching this new business.
• Success profitability – Is there a good way to overcome the risks and make your company profitable?

How Do You Write a Business Plan Report?

As we explained in the previous heading, there are a few different types of business plan. Depending on the audience you are referring to, the language you use in the plan should be adjusted accordingly.

Nonetheless, there are certain key elements that should be included in all business plans, the only thing that will vary is how detailed the sections will be.

Include these elements in your business plan.

Executive summary

Company description, market opportunity and analysis, competitive landscape, target audience, describe your product or service, develop a marketing and sales strategy, develop a logistics and operations plan, financial projections, explain your funding request, compile an appendix for official documents.

An executive summary is a quick overview of the document as a whole that allows investors and key stakeholders to quickly understand all the pain points from the report.

It is the best way to layout all the vital information about your business to bank officials and key stakeholders who don’t have the time to go through the whole business plan.

If you summarize the sections well, the potential investors will jump into the sections they are most interested in to acquire more details.

You should write the executive summary last since you will then have a better idea of what should be included.

A good executive summary answers these questions:

• Who are you?
• What do you sell?
• How profitable is it?
• How much money do you need?

This section of the business plan aims to introduce your company as a whole. The things you include in the company description can vary depending on if you are only starting a business or you already have a developed company.

The elements included in this section are:

• Structure and ownership – Talk about who the key shareholders in your company are and provide a full list of names. Also, mention details such as where the company is registered and what the legal structure looks like. In most countries, this is a legal requirement for AML regulations.
• History – This segment is if you already have an existing company. Use this section to show your credibility. Include company milestones, past difficulties, and a precise date for how long your company has been operating.
• Objectives – Describe the overall objectives of your company and how you plan to reach them.

Market analysis refers to creating your ideal customer persona and explaining why they would be interested in buying your products.

Market opportunities are the gaps that you found in the current industries and creating a way for your product to fill those gaps.

The most important step in this section is to create a target market (persona) through demographic factors such as location, income, gender, education, age, profession, and hobbies.

Make sure that your target market isn’t too broad since it can put off potential investors.

A good idea is to also include a detailed analysis of your competitors – talk about their products, strengths, and weaknesses.

Related : 12 Best Tools Marketers Use for Market Research

Although you may include a competitive analysis in the market analysis section, this segment should provide a more detailed overview.

Identify other companies that sell similar products to yours and create a list of their advantages and disadvantages. Learning about your competitors may seem overwhelming, but it’s an indispensable part of a good business plan.

Include a comparison landscape as well that defines the things that set you apart from the competitors. Describe the strengths of your product and show which problems it could solve.

Related : How to Do an SEO Competitive Analysis: A Step-by-Step Guide

Use the target audience section to fully describe the details of your ideal customer persona. Include both demographic and psychographic factors.

Ask yourself:

• What are the demographic characteristics of the people who will buy my product?
• What are their desires?
• What makes my product valuable to them?

Make sure to answer all of these questions to get in the mindset of your customers.

If you need more details on how to identify your target audience , check our full expert guide.

When talking about your products and services, be as precise as possible. Mention your target audience and the marketing channels you use for targeting this audience.

This section should reveal the benefits, life cycle, and production process of your products/services. Also, it is a good idea to include some pictures of your products if possible.

When describing your products, you should highlight:

• Unique features
• Intellectual property rights
• What makes the product beneficial

Marketing is the blood flow to your business’s body. Without a good marketing and sales strategy, the chances of your product succeeding are very slim.

It’s always best to already have a marketing plan in place before launching your business. By identifying the best marketing channels, you will show your investors that you researched this topic in detail.

Some of the things you should include are:

• Reach – Explain why a specific channel will be able to reach your target market
• Cost – Is the marketing strategy going to be cost-effective? How much money do you plan on spending on the strategy?
• Competition – Are your competitors already using this channel? If so, what will make your product stand out?
• Implementation – Who will be taking care of the implementation process? Is it a marketing expert? Which suppliers did you reach out to?

Related : 14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth

This section should explain the details of how exactly your company is going to operate.

These are the things you should include:

• Personnel plan – Define how many people you plan to employ and their roles. Also, if you plan on increasing your staff, you should explain what would be the cause of that.
• Key assets – This refers to assets that will be crucial for your company’s operation.
• Suppliers – Mention who your suppliers will be and what kind of relationship you have with them. Your investors will be interested in this part of the section since they want to be reassured that you are cooperating with respectable counterparties.

The financial projections section is one of the most important parts of your business plan. It includes a detailed overview of expected sales, revenue, profit, expenses, and all the other important financial metrics .

You should show your investors that your business will be profitable, stable, and that it has huge potential for cash generation.

Monthly numbers for the first year are crucial since this will be the most critical year of your company.

At the very least, you should provide:

• Funding needs
• Profit-and-loss statement forecast
• Balance sheet forecast
• Cash-flow statement forecast

Related : How to Write a Great Financial Report? Tips and Best Practices

When providing the funding request, be realistic. Explain why you need that exact amount of money and where it will be allocated.

Also, create both a best-case and worst-case scenario. New companies don’t have a history of generating profits which is why you will probably have to sell equity in the early years to raise enough capital.

This will be the final section of your business plan. Include any material or piece of information that investors can use to analyze the data in your report. 

Things that could be helpful are:

• Local permits
• Legal documents
• Certifications that boost credibility
• Intellectual properties or patents
• Purchase orders and customer contracts

After reading the previous heading, you should have a clear idea of how to write a compelling business plan.

But, just to be sure, we prepared some additional information that can be very helpful.

Here are some of the best practices you should implement in your business plan according to the most successful companies.

Keep it brief

Make it understandable, be meticulous about money, design is important.

Generally, business plans will be around 10-20 pages long. Your main focus should be to cover the essentials that we talked about, but you don’t want to overdo it by including unnecessary and overwhelming information.

In business plan, less is more.

Create a good organizational outline of your sections. This will allow investors to easily navigate to the parts they are most interested in reading.

Avoid using jargon – everyone should be able to easily understand your business plan without having to Google certain terms. 

Make a list of all the expenses your business incurs. Financial information should be maximally precise since it will directly impact the investor’s decision to fund your business idea.

After you wrap up your business plan, take a day off and read it again. Fix any typos or grammatical errors that you overlooked the first time.

Make sure to use a professional layout, printing, and branding of your business plan. This is an important first impression for the readers of the document.

Now you know what a business plan is, how you can write it, and some of the best practices you can use to make it even better.

But, if you are still having certain difficulties coming up with a great business plan, here are a few examples that may be helpful.

HubSpot’s One-Page Business Plan

Bplan’s free business plan template, small business administration free business plan template.

This One-Page Business Plan was created by HubSpot and it can be a great way to start off your business plan journey on the right foot.

You already have fields such as Implementation Timeline, Required Funding, and Company Description created so you will just need to provide your specific information.

This free business plan template highlights the financial points of the startup. If your primary focus will be your business’ financial plan and financial statements, you can use this template to save up some time.

It can also be useful for making sure everyone in your company understands the current financial health and what they can do to improve it.

If you need additional inspiration to kick start your own business plan, you can check out this free template by small business administration .

You just have to decide which type of plan you want to create and then review the format of how it should look like.

Monitor and Report on the Performance of Your Business with Databox

Tracking your company’s performance is an indispensable part of quality decision-making. It is crucial that you know how your business strategy is performing and whether it needs to be optimized in certain areas.

However, doing this manually will undoubtedly take a hefty amount of your valuable time. You will have to log into all of the different tools, copy-paste the data into your reports, and then analyze it. And this isn’t a one-time thing – you have to do it at least once a month.

Luckily, Databox can lend a helping hand.

By using customizable dashboards from Databox, you will be able to connect data from all your different tools into one comprehensive report. Not only that, but you can also visualize the most important metrics to make your presentation to shareholders immensely more impactful.

Did you spend a lot of time cutting and pasting? Say ‘no more’ to that. You will be able to use that time to better analyze your business performances and monitor any significant changes that occur.

Leave the grueling business reporting process in the past and sign up for a free trial with Databox.

Do you want an All-in-One Analytics Platform?

Hey, we’re Databox. Our mission is to help businesses save time and grow faster. Click here to see our platform in action. 

• Databox Benchmarks
• Future Value Calculator
• ROI Calculator
• Return On Ads Calculator
• Percentage Growth Rate Calculator
• Report Automation
• Client Reporting
• What is a KPI?
• Google Sheets KPIs
• Sales Analysis Report
• Shopify Reports
• Data Analysis Report
• Google Sheets Dashboard
• Best Dashboard Examples
• Analysing Data
• Marketing Agency KPIs
• Automate Agency Google Ads Report
• Marketing Research Report
• Social Media Dashboard Examples
• Ecom Dashboard Examples

Does Your Performance Stack Up?

Are you maximizing your business potential? Stop guessing and start comparing with companies like yours.

A Message From Our CEO

At Databox, we’re obsessed with helping companies more easily monitor, analyze, and report their results. Whether it’s the resources we put into building and maintaining integrations with 100+ popular marketing tools, enabling customizability of charts, dashboards, and reports, or building functionality to make analysis, benchmarking, and forecasting easier, we’re constantly trying to find ways to help our customers save time and deliver better results.

Filip Stojanovic is a content writer who studies Business and Political Sciences. Also, I am a huge tennis enthusiast. Although my dream is to win a Grand Slam, working as a content writer is also interesting.

Get practical strategies that drive consistent growth

12 Tips for Developing a Successful Data Analytics Strategy

What Is Data Reporting and How to Create Data Reports for Your Business

What Is KPI Reporting? KPI Report Examples, Tips, and Best Practices

Build your first dashboard in 5 minutes or less

Latest from our blog

• New in Databox: Analyze The Performance of Any Metric or KPI With Metric Insights April 22, 2024
• The Benefits of Hiring a Fractional Chief Marketing Officer (fCMO): Perspectives of Agencies, Buyers, and fCMOs April 18, 2024
• Metrics & KPIs
• vs. Tableau
• vs. Looker Studio
• vs. Klipfolio
• vs. Power BI
• vs. Whatagraph
• vs. AgencyAnalytics
• Product & Engineering
• Inside Databox
• Terms of Service
• Privacy Policy
• Talent Resources
• We're Hiring!
• Help Center
• API Documentation

• Credit cards
• View all credit cards
• Banking guide
• Loans guide
• Insurance guide
• Personal finance
• View all personal finance
• Small business
• Small business guide
• View all taxes

You’re our first priority. Every time.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners .

How to Write a Business Plan, Step by Step

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

What is a business plan?

1. write an executive summary, 2. describe your company, 3. state your business goals, 4. describe your products and services, 5. do your market research, 6. outline your marketing and sales plan, 7. perform a business financial analysis, 8. make financial projections, 9. summarize how your company operates, 10. add any additional information to an appendix, business plan tips and resources.

A business plan outlines your business’s financial goals and explains how you’ll achieve them over the next three to five years. Here’s a step-by-step guide to writing a business plan that will offer a strong, detailed road map for your business.

ZenBusiness

A business plan is a document that explains what your business does, how it makes money and who its customers are. Internally, writing a business plan should help you clarify your vision and organize your operations. Externally, you can share it with potential lenders and investors to show them you’re on the right track.

Business plans are living documents; it’s OK for them to change over time. Startups may update their business plans often as they figure out who their customers are and what products and services fit them best. Mature companies might only revisit their business plan every few years. Regardless of your business’s age, brush up this document before you apply for a business loan .

» Need help writing? Learn about the best business plan software .

This is your elevator pitch. It should include a mission statement, a brief description of the products or services your business offers and a broad summary of your financial growth plans.

Though the executive summary is the first thing your investors will read, it can be easier to write it last. That way, you can highlight information you’ve identified while writing other sections that go into more detail.

» MORE: How to write an executive summary in 6 steps

Next up is your company description. This should contain basic information like:

Your business’s registered name.

Address of your business location .

Names of key people in the business. Make sure to highlight unique skills or technical expertise among members of your team.

Your company description should also define your business structure — such as a sole proprietorship, partnership or corporation — and include the percent ownership that each owner has and the extent of each owner’s involvement in the company.

Lastly, write a little about the history of your company and the nature of your business now. This prepares the reader to learn about your goals in the next section.

» MORE: How to write a company overview for a business plan

The third part of a business plan is an objective statement. This section spells out what you’d like to accomplish, both in the near term and over the coming years.

If you’re looking for a business loan or outside investment, you can use this section to explain how the financing will help your business grow and how you plan to achieve those growth targets. The key is to provide a clear explanation of the opportunity your business presents to the lender.

For example, if your business is launching a second product line, you might explain how the loan will help your company launch that new product and how much you think sales will increase over the next three years as a result.

» MORE: How to write a successful business plan for a loan

In this section, go into detail about the products or services you offer or plan to offer.

You should include the following:

An explanation of how your product or service works.

The pricing model for your product or service.

The typical customers you serve.

Your supply chain and order fulfillment strategy.

You can also discuss current or pending trademarks and patents associated with your product or service.

Lenders and investors will want to know what sets your product apart from your competition. In your market analysis section , explain who your competitors are. Discuss what they do well, and point out what you can do better. If you’re serving a different or underserved market, explain that.

Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.

Include details about your sales and distribution strategies, including the costs involved in selling each product .

» MORE: R e a d our complete guide to small business marketing

If you’re a startup, you may not have much information on your business financials yet. However, if you’re an existing business, you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.

Accounting software may be able to generate these reports for you. It may also help you calculate metrics such as:

Net profit margin: the percentage of revenue you keep as net income.

Current ratio: the measurement of your liquidity and ability to repay debts.

Accounts receivable turnover ratio: a measurement of how frequently you collect on receivables per year.

This is a great place to include charts and graphs that make it easy for those reading your plan to understand the financial health of your business.

This is a critical part of your business plan if you’re seeking financing or investors. It outlines how your business will generate enough profit to repay the loan or how you will earn a decent return for investors.

Here, you’ll provide your business’s monthly or quarterly sales, expenses and profit estimates over at least a three-year period — with the future numbers assuming you’ve obtained a new loan.

Accuracy is key, so carefully analyze your past financial statements before giving projections. Your goals may be aggressive, but they should also be realistic.

NerdWallet’s picks for setting up your business finances:

The best business checking accounts .

The best business credit cards .

The best accounting software .

Before the end of your business plan, summarize how your business is structured and outline each team’s responsibilities. This will help your readers understand who performs each of the functions you’ve described above — making and selling your products or services — and how much each of those functions cost.

If any of your employees have exceptional skills, you may want to include their resumes to help explain the competitive advantage they give you.

Finally, attach any supporting information or additional materials that you couldn’t fit in elsewhere. That might include:

Licenses and permits.

Equipment leases.

Bank statements.

Details of your personal and business credit history, if you’re seeking financing.

If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Here are some tips to write a detailed, convincing business plan:

Avoid over-optimism: If you’re applying for a business bank loan or professional investment, someone will be reading your business plan closely. Providing unreasonable sales estimates can hurt your chances of approval.

Proofread: Spelling, punctuation and grammatical errors can jump off the page and turn off lenders and prospective investors. If writing and editing aren't your strong suit, you may want to hire a professional business plan writer, copy editor or proofreader.

Use free resources: SCORE is a nonprofit association that offers a large network of volunteer business mentors and experts who can help you write or edit your business plan. The U.S. Small Business Administration’s Small Business Development Centers , which provide free business consulting and help with business plan development, can also be a resource.

On a similar note...

Find small-business financing

Compare multiple lenders that fit your business

Content , Strategic Development

How to build a department from ground zero.

“The only constant is change.”

Heraclitus, Greek Philosopher of the late 6th century BCE

Delivery of a specific product or service requires work is accomplished using a system of clearly defined processes to achieve a common goal.  This is the core definition of a department.  Much of the work that Pacific Crest Group does is based on building departments for our clients’ businesses designed explicitly to assist them in being more efficient and profitable.

Benefits of Building a Department

The purpose of creating a department is to provide a structure that increases the ability of a team of individuals in planning, problem solving and decision making for the company.  In order to be effective in this directive, it is critical the department remains focused on fulfilling a specific value proposition.

Creating the Department’s Value Proposition

Each department’s value proposition must be in alignment with the organization’s overall strategic initiatives.  Review the entity’s long-term business plan, vision, mission and objectives.  Know how progress is tracked, measured and managed.  What are the company’s Key Performance Indicators (KPI)?

Given your analysis, what role will the department play in meeting one or more of the organization’s goals?

Identifying Resource Needs

What knowledge, talent and skills will team members need to realize the value proposition?  How many participants do you need to be successful?  How do you select, develop and retain these people?

What support will be required to get the work done?  How will you create a positive and collaborative culture?  What systems and processes are required to allow people in the department to communicate and work together efficiently and effectively?

The best approach is to create job descriptions, skill profiles and work specifications for all department employees.  Create definitive policies, procedures and standards for advancement.  Invest in technologies that help team members excel.

Installing Metrics for Success

It is imperative to install solid analytics, systems for testing and for measuring performance right from the start.  This is the only way to determine which processes work and which do not.  It is also the most effective way to track the Return on Investment (ROI) the department will contribute to the achievement of the company’s long-term goals.

Designing a Process Map

The process map defines visually what and how a department will fulfill its value proposition.  It indicates what needs to be measured to identify and assess performance improvements.  The map documents each step that will be taken and when.

Preparing for Constant Change

Invest the time and effort required to document the processes that keep the department running efficiently.  The documentation must emphasize the roles, objectives and tasks of each participant.  Plan on employee transitions occurring no matter what systems you have in place.

How We Can Help You

Pacific Crest Group provides professional services that keep your business focused on your critical objectives.  We provide strategic Accounting and Human Resource (HR) services created specifically to help you meet your goals. Through exemplary customer service, clearly defined policies and procedures as well as a forward looking perspective, we provide the outsourced solutions your business needs to grow. A PCG professional is happy to meet with you to discuss solutions for your unique requirements designed to maximize all of your business opportunities.

Marin Business Forum Event

Join us for a special event on “Understanding Personalities to Optimize the Use of Talent” on Thursday October 13, 2016 from 5 PM to 7 PM in the Community Room located at 300 Drake’s Landing Road in Greenbrae.  The Community Room is adjacent to Jason’s Restaurant.

How to Develop a Departmental Business Plan

by Danielle Smyth

Published on 28 May 2019

Departmental business plans are essential for all department managers, as they help to guide the growth of the company. However, many managers, even established ones, have trouble nailing down the specifics of a departmental business plan. From reviewing the plan with your team to running it by company higher-ups to proper formatting, there is a lot that can be murky when it comes to creating this sort of document.

Departmental Business Plan Basics

A departmental business plan is a planning document focused on a specific department within a company. It should discuss your past metrics and discover any pain points that your team experienced. After you've focused on these problems, the document should focus on how you will address those problems going forward. If you feel like you need more staff, for example, you should work on how to justify that need to upper management.

Your departmental business plan should finish on a high note; specifically, you should focus on goals and what your team will do to meet them. Ideally, this plan would deal with how you will develop and groom your direct reports. In short, your departmental business plan is both a reflection and a game plan.

Departmental Business Plan Template

The following is a departmental business plan example, or business growth plan template, that could be applied to a variety of businesses.

[Department Name] Departmental Business Plan - [Date]

• Review of Annual Metrics.
• Annual Goals vs. Metric Comparison.
• Adjusted Annual Goals.
• Departmental Needs to Meet Goals.
• Individual Staff Metrics.
• Staff Development Plans.
• Raw Data for Reference.

Above you can see a generic template for a departmental business plan. This plan should be adjusted based upon your specific needs. Some departments won't need to discuss individual metrics because of their size, but they should focus on extremely high and extremely low performers. The focus on the outliers will allow your star staff to get recognition for their work while also providing you a dedicated PIP (performance improvement plan) to assist your lower-achieving employees.

Strategic Plan Templates

Strategic plan templates are adjustable by department, company and industry to be as useful as possible. Depending on your company’s needs, there may be other metrics that you should focus on, which would require adding to a traditional strategic plan template.

If you are new to your department, reviewing past strategy plans can give you a good sense for how a template should be updated. Some companies have pre-approved templates for strategic planning, so make sure that you ask your reporting manager before taking the time to make your template.

What Is a Business Growth Plan

Business growth plans focus on both your performance and the performance of competitors. The goal for a business growth plan is to find room for your business to grow while maintaining its current foothold in your industry. The significant difference between a business growth plan and a strategic plan is that the strategic plan focuses more on strategy and goal meeting. A growth plan should focus on growth goals, increasing visibility and offering you knowledge of competitor markets.

Benefits to Nonprofits and Startups

Organizations, particularly nonprofits and startups, may have a different workflow, structure, budget or even employees that work entirely remotely. Large corporations with branches throughout the country or even internationally might have very different needs from smaller companies or nonprofits. Having a departmental business plan saved in a central location allows all staff to access it and focus on the specific goals that are set out before them. Workflows should be easier for the entire team if it is specific to your company’s needs and all players are on the same page.

How to Develop a Strategic Plan for Business Development [Free Template]

Published: May 01, 2023

Business development is usually confused with sales , often overlooked, and only sometimes given the strategic focus it deserves. Having a business development strategy, however, is crucial to long-term success. It ensures that everyone in your company is working toward a common goal.

But how do you develop a business development plan? Pull up a chair and stay awhile, I’m diving into that and more below.

Free Strategic Planning Template

Access a business strategic planning template to grow your business.

• Sales and Revenue Growth
• Growth of Customer Base
• Expansion into New Regions

You're all set!

Click this link to access this resource at any time.

Fill out this form to get the strategic growth template.

Business development.

Business development is the practice of identifying, attracting, and acquiring new business to further your company’s revenue and growth goals. How you achieve these goals is sometimes referred to as a business development strategy — and it applies to and benefits everyone at your company.

It’s not unusual to mistake business development with sales, but there’s an important distinction between the two. Business development refers to many activities and functions inside and outside the traditional sales team structure. In some companies, business development is part of the larger sales operations team. In others, it’s part of the marketing team or sits on its own team altogether.

Because business development can look so different among industries and businesses, the strategy behind this function is expansive. Below, we outline each step in the strategy and how to apply it to your business development plan.

Business Development Strategy

• Understand your competitive landscape.
• Choose effective KPIs.
• Develop long-term customer relationships.
• Implement customer feedback.
• Keep your website content and user interface fresh.
• Speed up your response time.
• Leverage a sales plan to identify areas of growth.
• Implement a social listening strategy.
• Sponsor industry organizations, conferences, and events.

1. Understand your competitive landscape.

Before you can develop a strategic plan to drive business growth, you must have a solid understanding of the competitive landscape in your industry. When you know who your ideal customer is and what problem they are looking to solve with your product or service, research who else is providing a viable solution in your industry.

Identify other companies operating in your space. What features do their products have? How competitive is their pricing? Do their systems integrate with other third-party solutions? Get crystal-clear on what the competition is offering so you know how to differentiate your product to your customers.

Featured Resource: 10 Competitive Analysis Templates

2. Choose effective KPIs.

How will you know if your business development efforts are successful? Ensure you can measure your goals with relevant, meaningful key performance indicators (KPIs) that reflect the health of your business. The result of these metrics should give you a strong indication of how effective your business development efforts are.

Featured Resource: Sales Metrics Calculator Dashboard

3. Develop long-term customer relationships.

Do you engage with your customers even after the deal has been closed? If not, it’s time to develop a plan to keep your buyers engaged. Building long-term relationships with your customers pays off. A grand majority of a company's business comes from repeat customers, and returning customers are cheaper to convert. Indeed, it’s famously known that it costs five times more to convert new customers than it does to sell to returning customers.

Not only are repeat customers easier to sell to, they can also provide valuable feedback and insights to help you improve your business. Additionally, customer testimonials can be used for valuable content that can attract your next buyer.

4. Implement customer feedback.

If and when you have customers who are willing to provide feedback on your sales process and offerings, make sure you hear them out and implement it. Your customers offer a unique, valuable perspective because they chose your product over the competition — their insights can help shape your strategy to keep your business ahead of the curve.

5. Keep your website content and user interface fresh.

When was the last time your company had a website refresh? Can you ensure that all links are working, that your site is easy to navigate, and that it is laid out and intuitive for those who want to buy from you?

Keeping your website up-to-date and easy to use can make or break the sale for customers who know they are ready to buy. Don’t make it too difficult for potential customers to get in touch with you or purchase your product directly (if that suits your business model).

6. Speed up your response time.

How fast your sales team responds to your leads can make or break your ability to close the deal. If you notice your sales process has some lag time that prevents you from responding to prospects as soon as possible, these could be areas to prioritize improvement.

7. Leverage a sales plan to identify areas of growth.

No business development strategy is complete without a sales plan . If you’ve already established a plan, make sure to unify it with your business development efforts. Your plan should outline your target audience, identify potential obstacles, provide a “game plan” for sales reps, outline responsibilities for team members, and define market conditions.

While a sales plan primarily affects your sales team, it can inform the activities of your business development reps. A sales plan can help them understand where the business needs growth — whether it’s in a new vertical, a new audience, or a new need that’s recently come to light in the industry.

Not sure how to create a sales plan? Download the following template to get started.

Featured Resource: Sales Plan Template

8. Implement a social listening strategy.

While social listening is mainly used in a marketing and customer service context, it’s also an essential practice for business development. There are more than 4 billion social media users worldwide. Naturally, social media is one of the best places to hear directly from consumers and businesses — without needing to reach out to them first.

In business development, you can use social listening to track what the general public is saying about your brand, industry, product offerings, product category, and more. It can help you identify key weaknesses in the industry, making it a prime opportunity to be the first to address those pitfalls.

Use a social listening tool to pick up on trends before they gain traction.

9. Sponsor industry organizations, conferences, and events.

A key facet of business development is reaching potential customers where they are. One of the easiest ways to do that is by sponsoring industry organizations, conferences, and events. This strategy will guarantee that your business development reps get valuable face-to-face time with your business’ target audience. The additional visibility can also help establish your business as a leader in the field.

Now that you understand what business development entails, it's time to create a plan to set your strategy in motion.

How to Develop a Strategic Plan

When we refer to a business development strategic plan, we’re referring to a roadmap that guides the whole company and requires everyone’s assistance to execute successfully and move your customer through the flywheel . With a plan, you’ll close more deals and quantify success.

Let’s go over the steps you should take to create a strategic plan.

1. Download our strategic plan template .

First, download our free growth strategy template to create a rock-solid strategic plan. With this template, you can map a growth plan for increasing sales, revenue, and customer acquisition rates. You can also create action plans for adding new locations, creating new product lines, and expanding into new regions.

Featured Resource: Strategic Plan Template

2. Craft your elevator pitch.

What is your company’s mission and how do you explain it to potential clients in 30 seconds or less? Keeping your elevator pitch at the forefront of all strategic planning will remind everyone what you’re working toward and why.

Some people believe the best pitch isn’t a pitch at all , but a story. Others have their favorite types of pitches , from a one-word pitch to a Twitter pitch that forces you to boil down your elevator pitch to just 280 characters.

Find the elevator pitch that works best for your reps, company, and offer, and document it in your business development strategy.

3. Include an executive summary.

You’ll share your strategic plan with executives and maybe even board members, so it’s important they have a high-level overview to skim. Pick the most salient points from your strategic plan and list or summarize them here.

You might already have an executive summary for your company if you’ve written a business proposal or value proposition . Use this as a jumping off point but create one that’s unique to your business development goals and priorities.

Once your executives have read your summary, they should have a pretty good idea of your direction for growing the business — without having to read the rest of your strategy.

3. Set SMART goals.

What are your goals for this strategy? If you don’t know, it will be difficult for your company and team to align behind your plan. So, set SMART goals . Remember, SMART stands for:

Featured Resource: SMART Goal Setting Template

Download the template now.

If one of your goals is for 5% of monthly revenue to come from upsells or cross-sells, make this goal specific by identifying what types of clients you’ll target.

Identify how you’ll measure success. Is success when reps conduct upsell outreach to 30 clients every month, or is it when they successfully upsell a customer and close the deal? To make your goal attainable, ensure everyone on your team understands who is responsible for this goal: in this case, sales or business development reps.

This goal is relevant because it will help your company grow, and likely contributes to larger company-wide goals. To make it time-based, set a timeline for success and action. In this case, your sales team must achieve that 5% upsell/cross-sell number by the end of the quarter.

4. Conduct SWOT analysis.

SWOT is a strategic planning technique used to identify a company’s strengths, weaknesses, opportunities, and threats.

Before conducting a SWOT, identify what your goal is. For example, “We’d like to use SWOT to learn how best to conduct outreach to prospective buyers.”

Once you’ve identified what you’re working toward, conduct market research by talking with your staff, business partners, and customers.

Next, identify your business’ strengths. Perhaps you have low employee turnover, a central location that makes it easy to visit with prospects in person, or an in-demand feature your competitors haven’t been able to mimic.

Featured Resource: Market Research Kit with SWOT Analysis Template

Your business’ weaknesses are next. Has your product recently glitched? Have you been unable to successfully build out a customer service team that can meet the demands of your customers?

Then, switch to opportunities. For example, have you made a new business partnership that will transition you into a previously untapped market segment?

What are the threats? Is your physical space getting crowded? What about your market space? Is increasing competition an issue?

Use SWOT results to identify a better way forward for your company.

5. Determine how you’ll measure success.

You’ve identified strengths and weaknesses and set SMART goals , but how will you measure it all ? It’s important for your team to know just how they will be measured, goaled, and rewarded. Common key performance indicators (KPIs) for business development include:

• Company growth
• Lead conversion rate
• Leads generated per month
• Client satisfaction
• Pipeline value

6. Set a budget.

What will your budget be for achieving your goals? Review financial documents, historical budgets, and operational estimates to set a budget that’s realistic.

Once you have a “draft” budget, check it against other businesses in your industry and region to make sure you’re not overlooking or misjudging any numbers. Don’t forget to factor in payroll, facilities costs, insurance, and other operational line items that tend to add up.

7. Identify your target customer.

Who will your business development team pursue? Your target market is the group of customers your product/service was built for. For example, if you sell a suite of products for facilities teams at enterprise-level companies, your target market might be facilities or janitorial coordinators at companies with 1000+ employees. To identify your target market:

• Analyze your product or service
• Check out the competition
• Choose criteria to segment by
• Perform research

Your target customer is the person most likely to buy your product. Do your homework and make sure your business development plan addresses the right people. Only then will you be able to grow your business.

8. Choose an outreach strategy.

What tactics will you use to attract new business for your sales team to close? You might focus on a single tactic or a blend of a few. Once you know who your target market is and where they “hang out,” then you can choose an appropriate outreach strategy.

Will your business development plan rely heavily on thought leadership such as speaking at or attending conferences? Will you host a local meetup for others in your industry? Or will your reps network heavily on LinkedIn and social media?

If referrals will be pivotal to your business’ growth, consider at which stage of the buying process your BDRs will ask for referrals. Will you ask for a referral even if a prospect decides they like your product/service but aren’t a good fit? Or will you wait until a customer has been using your solution for a few months? Define these parameters in your strategy.

Upselling and Cross-Selling

Upselling and cross-selling are a cost-effective way of growing your business. But it’s important that this tactic is used with guardrails. Only upsell clients on features that will benefit them as well as your bottom line. Don’t bloat client accounts with features or services they really don’t need — that’s when turnover and churn start to happen.

Sponsorship and Advertising

Will your BDR work with or be on the marketing team to develop paid advertising campaigns? If so, how will your BDRs support these campaigns? And which channels will your strategy include? If you sell a product, you might want to feature heavily on Instagram or Facebook. If you’re selling a SaaS platform, LinkedIn or Twitter might be more appropriate.

What’s your outreach strategy? Will your BDRs be held to a quota to make 25 calls a week and send 15 emails? Will your outreach strategy be inbound , outbound , or a healthy combination of both? Identify the outreach guardrails that best match your company values for doing business.

Strategic Plan Example

Let’s put all of these moving parts in action with a strategic plan example featuring good ol’ Dunder Mifflin Paper Company.

Elevator Pitch Example for Strategic Plan

Dunder Mifflin is a local paper company dedicated to providing excellent customer support and the paper your business needs to excel today and grow tomorrow.

Here are some additional resources for inspiration:

• Elevator Pitch Examples to Inspire Your Own
• Components of an Elevator Pitch

Executive Summary Example for Strategic Plan

At Dunder Mifflin, our strengths are our customer service, speed of delivery, and our local appeal. Our weakness is that our sales cycle is too long.

To shorten the sales cycle 5% by the end of Q4, we need to ask for more referrals (which already enjoy a 15% faster sales cycle), sponsor local professional events, and outreach to big box store customers who suffer from poor customer support and are more likely to exit their contract. These tactics should allow us to meet our goal in the agreed-upon timeline.

• How to Write an Incredibly Well-Written Executive Summary [+ Example]
• Executive Summary Template

SMART Goals Example for Strategic Plan

Dunder Mifflin’s goal is to decrease our sales cycle 5% by the end of Q4. We will do this by more proactively scheduling follow-up meetings, sourcing more qualified, ready-to-buy leads, and asking for 25% more referrals (which have a 15% shorter sales cycle already). We will measure success by looking at the sales pipeline and calculating the average length of time it takes a prospect to become closed won or closed lost.

• 5 Dos and Don'ts When Making a SMART Goal [Examples]
• How to Write a SMART Goal
• SMART Marketing Goals Template

SWOT Analysis Example for Strategic Plan

Strengths: Our strengths are our reputation in the greater Scranton area, our customer service team (led by Kelly Kapoor), and our warehouse team, who ship same-day reams to our customers — something the big box stores cannot offer.

Weaknesses: Our greatest weakness is that our sales team has been unable to successfully counter prospects who choose big box stores for their paper supply. This results in a longer-than-average sales cycle, which costs money and time.

Opportunities: Our greatest business opportunity is to conduct better-targeted outreach to prospects who are ready to buy, ask for more referrals from existing customers, and follow up with closed lost business that’s likely coming up on the end of an annual contract with a big box store.

Threats: Our biggest threat is large box stores offering lower prices to our prospects and customers and a sales cycle that is too long, resulting in low revenue and slow growth.

• How to Conduct Competitive Analysis
• How to Run a SWOT Analysis for Your Business [+ Template]
• SWOT Analysis Template and Market Research Kit

Measurement of Success Example for Strategic Plan

We will measure success by looking at the sales pipeline and calculating the average length of time it takes a prospect to become closed won or closed lost.

Budget Example for Strategic Plan

You've laid out the SMART goals and the way you'll measure for success. The budget section's goal is to estimate how much investment it will take to achieve those goals. This will likely end up being a big-picture overview, broken down into a budget by a program or a summary of key investments. Consider laying it out in a table format like so:

• Budgeting Templates
• How to Write an Incredible Startup Marketing Budget

Target Customer Example for Strategic Plan

Our target customer is office managers at small- to medium-sized companies in the greater Scranton, PA area. They are buying paper for the entire office, primarily for use in office printers, custom letterhead, fax machines. They are busy managing the office and value good customer service and a fast solution for their paper needs.

• How to Create Detailed Buyer Personas for Your Business
• Make My Persona Tool

Outreach Strategy Example for Strategic Plan

Networking, sponsorships, and referrals will be our primary mode of outreach. We will focus on networking at regional paper conferences, HR conferences, and local office manager meetups. We will sponsor local professional events. And we will increase the volume of referrals we request from existing customers.

Create a Strategic Plan for Business Development

Without a strategic plan, you can invest resources, time, and funds into business development initiatives that won't grow your business. A strategic plan is crucial as it aligns your business development and sales teams. With a solid business development strategic plan, everyone will be working toward the greater good of your company.

Editor's note: This post was originally published in January 2020 and has been updated for comprehensiveness.

Don't forget to share this post!

Related articles.

9 Strategic Planning Models and Tools for the Customer-Focused Business

S&OP: A Comprehensive Overview of Sales and Operations Planning

A Straightforward Guide to Qualitative Forecasting

4 Clever and Effective Ways to Simplify Your Sales Process From Seasoned Sales Experts

Lead Distribution Methods and Best Practices

Lead Routing: How to Precisely Implement and Route Key Prospects

The 25 Best Lead Distribution Software in 2022

Return on Sales: How to Calculate It and What You Need to Know

30 Key Interview Questions and Answers for Sales Operations Role

How Using a Document Library Can Improve Your Sales Process

Plan your business's growth strategy with this free template.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

Three Steps To Create A New Department for your Growing Business

When your business is growing, it demands more of you. It requires much of your time, energy, and ideas. You need to be quick to decide and to adjust especially when your business is rapidly expanding .

As expansion of your business comes to a head, the company will require a higher level of organization in order to function efficiently.

When only you and maybe a few workers constitute a business, the requirements are minimal. But say you want to diversify services or expand operations, things need to pick up in a significant way.

This is where you want to start thinking about adding departments to your business. This way, you can streamline production by compartmentalizing all tasks, and running your business as sum of all its operations.

It may seem easy to just create a department and let it run on its own. However, It requires tons of planning to ensure everything falls into place.

To help you out, here are the basic steps to effectively expand a business with the introduction of new departments.

Analyze the path of the company

When thinking about planning and strategizing , it’s critical to view pre-execution steps with the same importance as the implementation phase. As the saying goes, “if your fail to plan, you plan to fail.”

In other words, you need to consider where your company is going.

In the beginning, you may have just wanted to stay afloat, but taking that next step requires you to set a course. You need to sit down and contemplate, whether by yourself or with your core staff, to determine your overall business goals.

It’s also important to know where you are right now. Let’s call it your ‘Point A.’ This serves as the starting point from where you can move forward your business goals. In the same way as knowing your end goal is essential, you also need to know where you are coming from in order to reach your Point B, Point C, and so forth.

During your planning session , realize your current situation and check for alignment with your company’s original mission and vision. As you strategize on which department needs to be established, you’ll develop a better understanding of all the requirements that need to be addressed.

You also need to understand how your company appears from an outside perspective. This can be done by getting feedback from clients, from taking a look at your online reputation through Google search and evaluating your online presence, and through evaluation by your employees.

When you see how the company is viewed in every way, you can now decide what departments are necessary to be created.

Plan how to execute the introduction of new departments

Once you decide which department or departments to create, it’s time to get the ball rolling. This is where you need to execute what you have envisioned and start implementing guidelines for the new structure of your overall business system.

This is where it’s important to ask key questions. You have to decide who will run this department, whether you need a larger staff, and how this all fits into existing infrastructure.

For example, say you want to expand your sales department. Up to this point, you have been exceeding your expectations in terms of sales per month. Things snowball and there are more opportunities than you can reasonably handle with the existing structure.

If you’re hiring new people, you need to decide whether you’re going to post jobs online and where. You can try the large job post aggregators like Indeed or Monster, or you can rely on local sites. For example, if you’re in New York, it might be a good idea to post on a site that caters specifically to jobs in New York . You can also lean on employee referrals or take a look to social media sites like Linkedin for recruitment.

Also, establishing departments in the company could happen one department at a time or multiple departments all at once.

The former allows an option to test out the growth and follow through accordingly. The latter takes on more duties all at the same time, which is what happens when a business expands rapidly.

Regardless, the infrastructure needs to be there. You need to know who is handling what. For this, it’s best to put one qualified person in charge of the department and allow them to grow it as needed.

This person can report directly to the business owner, and can be held accountable for deciding what is and isn’t needed at any time. This process can usually happen slowly.

But sometimes you don’t have the choice to move slowly. If things aren’t coming together immediately, that is okay. It may take time for everything to fall into place.

Constantly review the progression

A new system needs guidance.

In order for you to make sure that the departments are in line with the company mission and vision, you need to establish a set of Key Performance Indicators (KPI) for every department.

This allows you to see if one department is working effectively or not. It is like a grading system for the business. If one fails, you need to see why it failed and then do corrective actions. If it passes, you recognize the workers and see that they continue producing.

It’s also important to make sure your staff is staying aligned with the duties as they were laid out. At first, it may be difficult to them because everything might seem new or different. However, if everyone cooperates and works according to the set guidelines, things should run smoothly.

It’s important to empower whoever you have running a new department. Ask if they have other ideas on how to help the company succeed.

You can also ask your clients or customers if they have been experiencing more effective service with the way things are now. This feedback allows you to grow more and learn more as things continue to grow for your company.

High Speed Internet very fast moving and changing world

Management Across Industries: Is It All The Same?

Centrinity Blog Provides Information and Tips about Business and Tech

TechRepublic

Account information.

Share with Your Friends

4 lessons on how to develop a new business department

Your email has been sent

As companies grow and develop, so do the departments needed to facilitate different functions. IT, quality assurance, training, human resources, and marketing are all examples of this. Creating a new department is an exhilarating experience for many managers because it’s an opportunity to develop something out of nothing, and there is enormous potential for creativity, recognition, and promotion.There are managers, though, who refuse these department innovation assignments, preferring to stay in roles that are already established in the company because creating a new department can be risky. If it doesn’t achieve recognition and acceptance as quickly as stakeholders expect it to, those managers could lose their job.

However, if you are a manager with an entrepreneurial bent and you want to innovate a new department, there are several best practices from business startups that you can take with you as you develop a new business union.

1. Understand who your stakeholders and investors are and what they expect

A company starts a new department for a reason–there is a perceived need for the new department, and that need has reached the point where there is resolve to create it and fund it. If you are the one heading up the new department, you should make it a point to understand who your stakeholders and investors are and what their expectations are. It will be your job to meet or exceed those expectations.

2. Recruit strong people

You will beat the drums for your new department as it develops a reputation and a place within the organization. You can’t do this if you are also doing all of the daily work. This is why it is important to recruit strong people into your organization and to develop an excellent working team.

3. Understand the company’s pain points

If a company wants to establish a separate quality assurance department, there is probably a reason for it. Perhaps the company has been experiencing product or process failures. If a separate IT department is being called for when IT used to be a function within finance, it might be because the tasks of technical IT and daily IT security have outgrown the resources and skillsets of the finance department. If marketing is the new department being called for, it might be because sales has realized that it only wants to sell–not chart demographics, develop strategic plans, and organize promotions and campaigns. The sooner you get a handle on what the company’s pain points are, the sooner you’ll know where the new department can produce both value and pain relief.

4. Focus on developing a brand

A new department, like a new company, must develop an identity and also deliver value that its customers want. It is up to the new department’s manager to develop this departmental identity and to create the value that the department can bring to the other departments within the company. Once others within the company see what the new department can deliver and what it is all about, the department can begin to root itself into the corporate fabric and assume its place among the other company departments.

There are many similarities between creating a new department within a company and launching a startup. As a manager of a new business entity, you have to cultivate trust in your constituents, develop a brand and an identity for your organization, and build credibility. Value is created when you continuously demonstrate that you can eliminate pain points and move the company forward. At the beginning of the process, promoting the new department–as well as developing it–will be primary functions. If you can recruit strong performers and build a cohesive team, the job will be that much easier.

Subscribe to the Executive Briefing Newsletter

Discover the secrets to IT leadership success with these tips on project management, budgets, and dealing with day-to-day challenges. Delivered Tuesdays and Thursdays

• Money talks: Why all managers need to understand their company's financials
• IT security spending: It's time to rethink our priorities
• What CXOs can learn about consistency from fast food chains
• IT budgeting: The smart person's guide

Create a TechRepublic Account

Get the web's best business technology news, tutorials, reviews, trends, and analysis—in your inbox. Let's start with the basics.

* - indicates required fields

Sign in to TechRepublic

Lost your password? Request a new password

Reset Password

Please enter your email adress. You will receive an email message with instructions on how to reset your password.

Check your email for a password reset link. If you didn't receive an email don't forgot to check your spam folder, otherwise contact support .

Welcome. Tell us a little bit about you.

This will help us provide you with customized content.

Want to receive more TechRepublic news?

You're all set.

Thanks for signing up! Keep an eye out for a confirmation email from our team. To ensure any newsletters you subscribed to hit your inbox, make sure to add [email protected] to your contacts list.

How to Write a Business Plan for a Service Business

Noah Parsons

10 min. read

Updated November 13, 2023

Free Download:  Sample Administrative Services Business Plan Templates

If you’re starting a business that sells a service, writing a business plan is one of the first steps you need to take. Whether you are starting a consulting business, a car repair shop, or a construction firm, a business plan will help you figure out your strategy, develop your marketing plan and figure out the all-important financial forecasts so that you can be successful.

Writing a business plan can seem complicated at first. There are multiple topics you have to cover and you want to impress your readers with a complete plan. Whether it’s a loan officer reading your business plan or a potential business partner, you need to make sure you get your plan right.

That’s why we put this guide together. Business planning doesn’t have to be intimidating and we’ll guide you through the process of pulling everything together for your new service business.

• What is a service business?

A service business typically focuses on selling services to customers instead of products. For example, a consultant or lawyer typically sells their time and expertise to customers. A repair business typically is selling the service of fixing broken equipment and appliances. Event planners are selling the service of planning and managing events such as weddings and corporate retreats. 

Service businesses don’t just have to sell services. Many service businesses sell a mix of products and services. Take a car repair shop, for example. They’ll sell the service of repairing your car in addition to the parts required to get your car serviced. Even though the repair shop sells parts, it’s different from an auto parts store that only sells parts and doesn’t sell any repair services. 

• Why you should write a business plan for a service business

It’s tempting to just dive right in and start building your business. A business plan can seem like a waste of time and it’s certainly more fun to start working on things like logos, business cards, and finding office space. But, it’s important to remember that a business plan is a vital step in the process that will prevent you from wasting precious time and money as you get your business up and running. 

Taking a little time to plan now can save you from  making critical mistakes  and prevent you from wasting thousands of dollars. Even though it may not be as “fun”, it’s worth every minute. Here’s why you’ll want to plan:

1. Clearly define your offering

Although you may have a good idea in your head for the services you’ll be offering, it’s important to write down exactly what you plan to offer to your customers and what you plan to charge. Especially for service businesses where you may be selling your time, it can be tempting to take on any job. That can lead to distractions and lead you away from your core business. You also want to ensure that business partners are on the same page as you and that you agree on the services you are providing, what you’re going to charge, and how you are going to deliver those services.

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

2. Create a marketing plan

A clear  marketing plan  is crucial for getting your service business up and running. You’ll need to know not only how you plan on landing your first customers, but also your hundredth customer. Taking the time to describe your ideal customer and craft a marketing plan to reach them in a  smart and cost-effective way  is the key to a business that can grow efficiently over time.

3. Know your numbers

Before you start any business, understanding what it’s going to take to make money is a crucial first step. As you create a sales forecast and expense budget, you’ll be able to see what it will take to become profitable. Understanding how much it’s going to  cost to start your business  is also a critical number to know. For some service businesses, startup costs can be high. Looking back at our car repair service business example, startup costs may be significant. This business will need to purchase a workspace, tools, and other equipment before it can offer any services. In contrast, a consulting business may not have many startup costs. You may be able to simply  work from home  and offer your  services online , avoiding the need for any physical overhead costs. Regardless of whether your startup costs are low or high, understanding what level of sales you’ll need to make money is something a business plan will tell you.

4. Build your business strategy

A business plan helps you outline  your business strategy . Knowing your strategy before you start helps you focus on building your business the right way from the beginning. Figuring out your strategy while you’re trying to build your business is somewhat like building an airplane while you’re headed down the runway. It’s potentially possible but very difficult to do. 

Your business plan will force you to think through and answer the questions you need to answer to have a successful business.

• How is a business plan for a service business different from a product business plan?

Although business plans for service businesses are fairly similar to plans for product businesses, there are a few key differences.

Often, service businesses have fairly low  cost of goods sold . This is how much it costs you in parts, products, or other tangible items to make a sale. Most service businesses have low costs to deliver the service and therefore have fairly high-profit margins.  Software-as-a-service  businesses are a perfect example of this because the incremental cost of a new customer is so low.

Service businesses often have little or no inventory as they are focused on selling their service, not a product. That said, this isn’t always the case. Any kind of repair service usually has to have replacement parts on hand. But, lawyers and accountants almost never have any kind of physical inventory.

For some service businesses, overhead expenses can also be very low. Many service businesses don’t need storefronts, warehouses, or other expensive real estate.

• What you should include in your business plan

A good business plan includes six key chapters. Following this  business plan outline  will ensure that you have a complete and effective business plan.

1. Executive Summary

Every business plan should have a short  executive summary . Your executive summary is an overview of your entire business and a preview of the rest of your plan. Ideally, your executive summary can be used as a stand-alone document that you can use to  introduce your business  to investors who don’t have the time to read a complete business plan. Your executive summary should describe the services that you are offering, who your target market is, and provide a snapshot of your sales goals and profit projections for the coming year. If you’re  raising money  to launch your business, be sure to include how much money you need to get the business launched. Write your executive summary last, after you’ve written the rest of your plan. Because it’s just a brief summary – two or three pages at most – writing it last will ensure that you cover all the key points in the rest of your plan.

2. Problem and Solution

The first major chapter of your business plan will cover the  problem that you solve  for your clients and describe the services that you provide. If you’re starting a landscaping service, the problem you’re solving is your customers’ desire for a well maintained, beautiful lawn and garden when they don’t have the time to do it themselves. A headhunting firm helps businesses find and recruit new employees without having to have a large HR department. When you describe the services you provide, make sure to describe your pricing and how you stack up against the competition. What makes your services better than other businesses that provide similar services? What sets you apart?

3. Target Market

The  target market  chapter of your business plan focuses on the customers that you are selling to. A good business plan describes your business’s ideal customer very specifically. No business sells to “everyone”. Instead, good businesses know the type of customer that they are after and where to find them. For example, a financial planning service business might target millennials that work in technology companies who like to communicate mostly online. When you describe your target market, make sure to  indicate how large the market is . You’ll want to make sure that there are enough potential customers for your services out there so that you can grow your business.

4. Marketing and Sales

Once you’ve defined the problem you are solving for people, how you solve that problem for them and described exactly who your customer is, you’ll have a great platform for creating a  marketing and sales plan . With your target market information, you should know where and how to reach your ideal customer so that you can come up with a marketing plan to reach them. If your business is local, focusing on local advertising and social media groups might be a good idea. If your services are expensive, you’ll also want to describe your sales plan since customers most likely won’t just sign up for your services immediately after hearing about you. You’ll most likely need to deliver information about your services, create bids, and have a follow-up strategy for closing deals. Use this chapter of your business plan to create your marketing and sales roadmap so that you can start executing on your marketing plan when your business is up and running and have sales processes in place so you make sure that you maximize your marketing efforts.

5. Company & Team

Your idea is surprisingly not the most important part of your business. It’s actually the  people that build the business  and run it that are the most important. Even the best idea that’s poorly executed is likely to fail, so it’s critical that you assemble the right people to make your business a success. In this chapter of your business plan, describe who is behind the business and why this team is the right team to build it. Investors often focus more on the team than the idea because they assume that a smart and motivated team will adjust and refine an idea to make it successful, even if the first iteration isn’t perfect.

6. Financial Plan

Finally, your business plan needs a  financial plan . This plan should include:

• Sales forecast
• Profit and Loss
• Cash Flow Forecast
• Balance Sheet

If you’re starting a subscription service, include a forecast for subscriptions, renewals, and cancellations — otherwise known as “churn”. Your Profit and Loss statement will show your sales and expenses so that you can calculate your predicted profits. The Cash Flow Forecast will predict how cash moves in and out of your business and will help you identify  potential cash flow problems  that may occur in the future. The Balance Sheet will detail the assets and liabilities that your business is predicted to have over time.

• Free business plan examples & templates

It might be helpful to explore how other service-based businesses have written their business plans. Check out our  free library of sample plans and templates for service businesses . You can download any of these documents in Word form and get some structure for your own plan.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

Table of Contents

Related Articles

6 Min. Read

How to Write a Real Estate Business Plan + Example Templates

7 Min. Read

How to Write a Brewery Business Plan + Free Sample Plan

10 Min. Read

How to Write an eCommerce Business Plan + Template

How to Write a Laundromat Business Plan + Example Templates

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

.css-s5s6ko{margin-right:42px;color:#F5F4F3;}@media (max-width: 1120px){.css-s5s6ko{margin-right:12px;}} AI that works. Coming June 5, Asana redefines work management—again. .css-1ixh9fn{display:inline-block;}@media (max-width: 480px){.css-1ixh9fn{display:block;margin-top:12px;}} .css-1uaoevr-heading-6{font-size:14px;line-height:24px;font-weight:500;-webkit-text-decoration:underline;text-decoration:underline;color:#F5F4F3;}.css-1uaoevr-heading-6:hover{color:#F5F4F3;} .css-ora5nu-heading-6{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:flex-start;justify-content:flex-start;color:#0D0E10;-webkit-transition:all 0.3s;transition:all 0.3s;position:relative;font-size:16px;line-height:28px;padding:0;font-size:14px;line-height:24px;font-weight:500;-webkit-text-decoration:underline;text-decoration:underline;color:#F5F4F3;}.css-ora5nu-heading-6:hover{border-bottom:0;color:#CD4848;}.css-ora5nu-heading-6:hover path{fill:#CD4848;}.css-ora5nu-heading-6:hover div{border-color:#CD4848;}.css-ora5nu-heading-6:hover div:before{border-left-color:#CD4848;}.css-ora5nu-heading-6:active{border-bottom:0;background-color:#EBE8E8;color:#0D0E10;}.css-ora5nu-heading-6:active path{fill:#0D0E10;}.css-ora5nu-heading-6:active div{border-color:#0D0E10;}.css-ora5nu-heading-6:active div:before{border-left-color:#0D0E10;}.css-ora5nu-heading-6:hover{color:#F5F4F3;} Get early access .css-1k6cidy{width:11px;height:11px;margin-left:8px;}.css-1k6cidy path{fill:currentColor;}

• Project planning |
• The beginner’s guide to writing an effe ...

The beginner’s guide to writing an effective business case

Nearly every project needs to be approved—whether that means getting the simple go-ahead from your team or gaining the support of an executive stakeholder. You may be familiar with using a project plan or project charter to propose a new initiative and get the green light for a project. But if your proposed project represents a significant business investment, you may need to build a business case.

If you’ve never written a business case, we’re here to help. With a few resources and a little planning, you can write a business case that will help you get the resources and support you need to manage a successful project.

What is a business case?

A business case is a document that explains the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from the messaging for a new product or feature launch, a proposal to increase spend on a current initiative, or a significant investment with a new agency or contractor—to name a few. A compelling business case will outline the expected benefits of this significant investment decision. Key stakeholders will use the business case you provide to determine whether or not to move forward with an initiative.

If you’ve never created a business case, it may sound similar to other early project planning documentation. Here’s how it stacks up:

The difference between a business case and business plan

A  business case  is a proposal for a new strategy or large initiative. It should outline the business needs and benefits your company will receive from pursuing this opportunity.

A  business plan , on the other hand, is an outline for a totally new business. Typically, you’d draft a business plan to map out your business strategy, your mission and vision statements, and how you’re planning on getting there. There may be a case where you create a business plan for an already-existing business, but you’d only do so if you’re trying to take your business in a significantly new direction.

Business case vs. executive summary

Business case vs. project charter.

If you need to create an elevator pitch for your project but you don’t quite need the full business case treatment, you might need a project charter. Much like a business case, a project charter outlines key details of an initiative. Specifically, a project charter will cover three main elements of your project: project objectives, project scope, and key project stakeholders. Your management team will then use the project charter to approve further project development.

Do you need a business case?

Not every project needs a business case—or even a project charter. Plan to build a business case only for initiatives or investments that will require significant business resources. If you’re working on a smaller initiative, consider creating a project charter to pitch your project idea to relevant stakeholders.

Even if you don’t need to pitch your project to any stakeholders, you should be ready to answer basic questions about your proposed project, like:

What is this project’s purpose?

Why are we working on this project?

How does this project connect to organizational goals and objectives?

Which metrics will we use to measure the success of the project ?

Who is working on this project?

When is this project going to be completed?

5 steps for creating and pitching a business case

Your business case shouldn’t just include key facts and figures—it should also tell a story of why pursuing a particular investment or initiative is a good idea for your business. When in doubt, avoid jargon and be brief—but always focus on communicating the value of the project. If this is your first time creating a business case, don’t worry. Follow these five steps to create a solid one.

1. Gather input

You don’t have to write a business case on your own. Instead, make sure appropriate team members and stakeholders are contributing to the relevant sections. For example, the IT team should be involved in any tooling and timeline decisions, while the finance team should review any budget and risk management sections. If you’re creating a business case to propose a new initiative, product line, or customer persona, make sure you also consult subject matter experts.

2. Plan to write your business case out of order

Some of the first things that appear in your business case—like your executive summary—should actually be drafted last, when you have all of the resources and information to make an informed suggestion. Your executive summary will present all of your findings and make a recommendation for the business based on a variety of factors. By gathering all of those details first—like project purpose, financial information, and project risk—you can ensure your executive summary has all of the relevant information.

3. Build your business case incrementally

A business case describes a significant investment for your company. Similarly, simply writing a business case is a significant investment of your time. Not every initiative is right for your business—so make sure you’re checking your work with stakeholders as you go. You don’t want to sink hours and weeks into this document only for it to be rejected by executive stakeholders right off the bat.

Consider doing a “soft launch” with an outline of your business case to your project sponsor or an executive stakeholder you have a good relationship with to confirm this initiative is something you should pursue. Then, as you build the different sections of your business case, check back in with your key stakeholders to confirm there are no deal-breakers.

4. Refine the document

As you create sections of your business case, you may need to go back and refine other sections. For example, once you’ve finished doing a cost-benefit analysis with your financial team, make sure you update any budget-related project risks.

Before presenting your business case, do a final read through with key stakeholders to look for any sections that can be further refined. At this stage, you’ll also want to write the executive summary that goes at the top of the document. Depending on the length of your business case, your executive summary should be one to two pages long.

5. Present the business case

The final step is to actually present your business case. Start with a quick elevator pitch that answers the what, why, and how of your proposal. Think of this presentation as your chance to explain the current business need, how your proposal addresses the need, and what the business benefits are. Make sure to address any risks or concerns you think your audience would have.

Don’t go through your business case page by page. Instead, share the document with stakeholders before the presentation so they have a chance to read through it ahead of time. Then, after your presentation, share the document again so stakeholders can dig into details.

A business case checklist

Start with the why.

The first section of the business case is your chance to make a compelling argument about the new project. Make sure you draft an argument that appeals to your audience’s interests and needs. Despite being the first section in your business case, this should be the last section you write. In addition to including the  traditional elements of an executive summary , make sure you answer:

What business problem is your project solving?  This is your chance to explain why your project is important and why executive stakeholders should consider pursuing this opportunity.

What is your business objective ?  What happens at the end of a successful project? How will you measure success—and what does a successful project mean for your business?

How does this business case fit into your overall company business strategy plan?  Make sure your proposed business case is connected to important  company goals . The initiative proposed in your business case should move the needle towards your company's  vision statement .

Outline financials and the return on investment

At this point in your business case, you should outline the project finance fundamentals. Don’t expect to create this section on your own—you should draft this in partnership with your company’s finance team. In particular, this section should answer:

How much will this project cost?  Even if the initiative is completely new to your company, do some research to estimate the project costs.

What does each individual component of the project cost?  In addition to estimating the total overall cost, break down the different project costs. For example, you might have project costs for new tools and resources, competitive intelligence resourcing, agency costs, etc.

What is the expected return on investment (ROI)?  You’ve talked about the costs—now talk about how your company will benefit from this initiative. Make sure to explain how you calculated the ROI, too.

How will this project impact cash flow?  Cash flow is the amount of money being transferred into and out of your business. Significant investments are going to cost a lot of money, so they’ll negatively impact cash flow—but you should also expect a high ROI, which will positively impact cash flow.

What is the sensitivity analysis?  Sensitivity analysis is a summary of how uncertain your numbers are. There will be a variety of variables that impact your business case. Make sure to explain what those variables are, and how that could impact your projections.

Preview project details

Your business case is proposing a new initiative. In addition to the financial risks, take some time to preview project details. For example, your business case should include:

Your  project objectives  and  key project deliverables .  What will happen at the end of the project? What are you expecting to create or deliver once the project is over?

Your  project plan .  A project plan is a blueprint of the key elements your team needs to accomplish in order to successfully achieve your project goals.

The  project scope .  What are the boundaries of your project? What exact goals, deliverables, and deadlines will you be working towards?

A list of relevant  project stakeholders .  Who are the important project stakeholders and key decision makers for this work? This can include the members of the project team that would be working on this initiative, executive stakeholders who would sponsor the project, and any external stakeholders who might be involved.

A general  project roadmap  in a Gantt-chart like view.  At this stage in the process, you don’t need to provide a detailed project timeline, but you should outline a general sense of when each project stage will happen in relation to the others. To do this, create a project roadmap in  Gantt-chart like software . Make sure to include any important  project milestones  in your roadmap as well.

Any important project dependencies.  Is there anything that would get in the way of this project getting started? Does this work rely on any other work that’s currently in flight?

Discuss project risks

Once you’ve outlined the financial impact and important project details, make sure you include any potential project risks. If you haven’t already, create a  project risk management plan  for your business case. Project risk management isn’t the process of eliminating risk—instead, it’s about identifying, analyzing, and proactively responding to any potential project risks. Clearly defining each project risk and how that risk might impact your project can best equip you and the project team to manage and avoid those risks.

In the risk section of your business case, include:

A risk analysis of any potential project risks.  What is the risk? How likely is it to happen? What is the priority level of this risk?

What, if any, assumptions you are making.  In project risk management, assumptions are anything you think will be true about the project, without those details being guaranteed facts. Basing project decisions around an assumption can open your project up to risk. Make sure you ratify every project assumption to avoid jeopardizing project success.

Any comparable alternatives in the market.  If you’re writing a business case to pitch a new product or angle in the market, evaluate anything that already exists. Could the alternative impact your financial assessment or project success?

Develop an action plan

In the final section of your business case, outline how you will turn this business case into an actionable project. This section should answer questions like:

How will decisions be made?  Who is responsible for the project? Who is the project sponsor? If you haven’t already, consider creating a  RACI chart  to outline project responsibilities.

How will progress be measured and reported?  Not every project stakeholder needs to be notified of every project change. Outline key parts of your project communication plan , as well as how you’ll communicate  project status updates .

What is the next course of action?  If the management team ratifies this business case, what next steps will you take to put this into action?

Bring your business case to life

You’ve built a solid business case and it’s been ratified—congratulations! The next step is to bring your business case to life. It can be intimidating to  initiate large-scale change , and implementing your business case is no exception.

If you haven’t already, make sure you have a  project management tool  in place to manage and organize your new initiative. With a central source of truth to track who’s doing what by when, share status updates, and keep project stakeholders in the loop, you can turn a great business case into a successful project.

Related resources

How to accomplish big things with long-term goals

Smooth product launches are simpler than you think

What is stakeholder analysis and why is it important?

Understanding dependencies in project management

Department Strategic Plan

A department strategic plan can be a five-year strategic plan or it may also contain action plans and strategies that will be implemented for a short time period.

• 9+ Non-Profit Strategic Plan Examples
• 13+ Museum Strategic Plan Examples

A department strategic plan is an important business document that allows a department or a division to present all their projects and activities that can help further improve the entire operations or areas of the business. This document also showcases the initiatives, strategies, and action plans that are needed to be executed so that it can support the vision and corporate objectives of the company.

One of the most important things that you have to remember when creating a department strategic plan is that its content must be aligned with the overall strategic plan of the business. Hence, the content that can be seen in the document must be precise, specific, and relevant. We have put together a number of department strategic plan examples that you can refer to if you want to start developing the strategic plan of your department.

Detailed Department of Finance Strategic Plan Example

Department of Early Education and Care Strategic Plan Example

Size: 409 KB

Department of Finance and Management Strategic Plan Example

Size: 267 KB

First Time to Create a Department Strategic Plan?

Department strategic plans can be created by the human resource department , the managers or supervisors of the division, the management, or the third parties that the business have hired to assess the current condition of each department and come up with a strategic plan based on their expert insights and observations.

If this is your first time to be tasked or be required to develop a department strategic plan, here are some of the things that you need to be aware of:

1. Your strategic plan must be tactical. It is important for you to consider the ability of the entire department to attain the objectives that you have listed. Make sure to match the deliverable of the team with the things that you would like to implement. In this manner, you can create a realistic and attainable model for the department strategic plan. You may also see strategic planning checklist examples .

2. Consider how your department strategic plan can possibly affect the operations of the business as well as the things that it would like to achieve. You first need to look into the overall impacts and effects of the strategies and action plans that you have set so that you can measure its feasibility when applied into actual processes. You may also like sales strategic plan examples .

3. Ensure that your department strategic plan is time-bound. The next entire operational year of the department will mostly rely on the plans that you have created, which is why it is very important for you to come up with time frames that can present the specific milestones that must be achieved in certain periods for these results to have a maximum contribution to the growth and development of the business. You may also check out security strategic plan examples .

4. Just like when creating a  compliance strategic plan , you have to look into the general corporate procedural policies and other rules of the business first. You have to be knowledgeable of the regulations and protocols that are essential to be considered so that you will not negate the objectives of the business or the processes that are done by other departments.

5. If the department where you are assigned at have previous strategic plans, compile all these documents so you can see the trends when it comes to action plan creation and strategy incorporation. Having the knowledge of previous processes can make it easier for you to create new decisions for the department. More so, it can give you an overview of the strategies and simple action plans that worked and those that did not.

Human Resources Department Strategic Plan Example

Police Department Strategic Plan Example

Tribal Health Department Strategic Plan Example

Size: 924 KB

How to Come Up with an Impressive Department Strategic Plan

In comparison to the creation of recruitment strategic plan examples and all the other kinds of strategic plan documents, it is also evident that not all department strategic plans are in the same level of effectiveness and efficiency. This being said, there are actually a lot of factors and elements that can affect the successful development and implementation of this document.

One of which is the process followed by the department when creating the strategic plan. A basic procedure that you can always execute if you want to come up with a simple department strategic plan is listed below.

1. Browse through the business strategic plan of the company first. Familiarize with the processes followed by the business and the plans that will be executed for the next operational plan . Again, it is very important for you to align the content of the department strategic plan with the information presented in the business strategic plan.

2. Evaluate the department’s existing issues, problems, and concerns. More so, have an idea about the current condition of the department’s operations as well as the strengths that you can capitalize on. Being able to understand the dynamics of the team can help you allocate resources and maximize the potential of skills, abilities, expertise, and other deliverable. You may also see health and safety strategic plan examples .

3. Conduct internal and external analysis. As you may have noticed, the initial steps of creating a department strategic plan is mostly focused on the acquisition of data from surveys questionnaires , and other data-gathering tools. It is important for you to know a lot about the environment, the potential effects of your strategic plan and the ways in which the document can develop the relationship and performance of each department members.

4. Have a goal in mind. What would you like the department strategic plan to achieve in the future? What is the vision that you have for the department and how can it help the business achieve its vision? Setting your goals can make it easier for you to be more direct and precise when creating the content of the department strategic plan.

5. If you are already aware of what you will be working on, you can already specify the action plans, programs, and other efforts that you would like the department to execute. Alongside these plans are the set of time duration in which milestones should already be identified. Come up with tactics and backup plans so you can make your department strategic plan more flexible and dynamic. You may also like personal strategic plan examples .

6. Put all the details that you have gathered together with the strategic plans that you will execute. Use templates and other references that can help you present your discussion in a presentable and understandable manner. Make sure to review the document before sending it to your target audience. You may also check out school strategic plan examples .

7. In some instances or if you have the budget allocation for this activity, you can also seek for an expert’s advice so you can ensure the quality of the document that you came up with. There are already professionals who offer their services so they can help you come up with an effective department strategic plan. You might be interested in one-page strategic plan examples .

Health Department Strategic Plan Example

Size: 480 KB

Department of Finance Strategic Plan Example

Size: 559 KB

Law Department Strategic Plan Example

Size: 469 KB

Useful Recommendations and Tips to Help You Make a Department Strategic Plan Successfully

From a  club strategic plan  to a  restaurant strategic plan , there are different departments who can make use of a variety of strategic plans based on the nature of their processes and the activities that the workforce within the department needs to execute to comply with the business standards, requirements, and expectations.

Even if there are different kinds of strategic plans, there are also some similarities when it comes to the development of these documents.

Some useful recommendations and tips that you can use as references and guides when making a successful department strategic plan are as follows:

1. Ensure that your department strategic plan contains all the action plans that can help you achieve particular goals and objectives . Whether it is to connect with your target market more effectively or to help the business obtain competitive advantage, what is important is for your call-to-actions to be relevant.

2. Gather all your team members and have an initial meeting about the potential content of the department strategic plan. You have to look into all issues and problems in different angles so you can create a department strategic plan that has a high potential of being effective. You have to understand root causes, previous effects, and actual implications so you can ensure the efficiency of the document that you will create. You may also see procurement strategy plan examples .

3. Set proper expectations. You have to ensure that the items that you will include in the department strategic plan are realistic and measurable. Keep in mind that the attainability of your goals and objectives can affect the implementation of your general action plans and strategies.

4. Designate responsibilities and work processes accordingly. You have to make sure that all action plans are given to responsible entities so that lapses and loopholes during the plan execution can be minimized or even be eliminated. You also have to make sure that the workforce is aware of what is expected from them so they can function accordingly. You may also like audit strategic plan examples .

5. Create a department strategic plan that is brief and concise. You have to include necessary information that targets the key areas of the department’s operations. If you can successfully do this, then it will be easier for you to present your discussion in an understandable manner. You may also check out community strategic plan examples .

Finance Department Strategic Plan Example

Size: 387 KB

Department of Conservation: Information Systems Strategic Plan Example

Strategic Planning Guide for Offices and Department Managers Example

The Role of References in Department Strategic Plan Drafting

An outstanding department strategic plan, may it be an  HR strategic plan  or any strategic plan made and used by other departments, is one that considers the content of the overall business strategic plan of the company and all the other factors that are essential in the successful usage of the document.

Listed below are some of the ways on how references can help you draft a department strategic plan.

1. Downloadable and existing examples of department strategic plans can help you identify all the information that are considered necessary and relevant to be included in the document that you generally  plan to make. With the usage of these examples, you will know whether you have already completed all the things that are expected to be included in your own department strategic plan.

2. Aside from downloadable examples, you can also refer to templates specifically for formatting purposes. A department strategic plan must be well-presented so that it can appeal to the target audience of the department especially to the decision-makers within the management. You may also see real estate strategic plan examples .

The discussion flow can be more understandable if you can put all details in their proper places within the document. This can reflect the quality standards that you have considered when making the document.

3. There are also organizational tools that you can use as references. Examples of these are the previous outlines, checklists, drafts, and summaries of the department strategic plans used by the business. Using these references can help you become aware of the loopholes that made the previous documents weak or irrelevant. You may also like strategic action plan examples .

We suggest you to browse through and download the department strategic plan examples in PDF that we have put together in this post for your advantage. Using these existing examples can further develop your knowledge when it comes to the factors and elements that you need to consider when creating a department strategic plan. Create a department strategic plan draft now so your department, your team, and the business can already benefit from the effects of the document’s usage.

Text prompt

• Instructive
• Professional

Create a study plan for final exams in high school

Develop a project timeline for a middle school science fair.

Biden's new student-loan forgiveness plan just began its 30-day public comment period — and anyone can tell the administration what they think of the relief

• The public now has 30 days to comment on Biden's new student-loan forgiveness plan.
• It's the next step in implementing a broader version of debt relief for borrowers.
• The proposals include relief for those with unpaid interest, along with those in repayment for 20 years.

The public has one month to tell President Joe Biden what they think of his new student-loan forgiveness plan .

After announcing details of Biden's second attempt at student-debt relief last week, the Education Department formally published the draft text of the new rules on the Federal Register on Wednesday. The publication of the rules officially kicked off the 30-day public comment, set to end on May 17. Comments can be submitted to the Federal Register here , which the Education Department will then review.

The draft text currently consists of nine rules "that permit separate and distinct types of waivers using the Secretary of Education's longstanding authority under the Higher Education Act," the Education Department said in a Tuesday press release.

Related stories

The rules address distinct types of borrowers that would qualify for relief under this new plan: those whose balances have grown due to unpaid interest, those who would be eligible for relief under certain repayment plans but have not yet enrolled, those who have been in repayment for at least 20 years, and those who have attended programs that left them with too much debt compared to post-graduation earnings.

The Education Department also said a separate rule to address relief for borrowers experiencing financial hardship will be released in the coming months.

"These historic steps reflect President Biden's determination that we cannot allow student debt to leave students worse off than before they went to college," Undersecretary of Education James Kvaal said in a Tuesday statement. "The President directed us to complete these programs as quickly as possible, and we are going to do just that."

The department aims to begin implementing relief as early as this fall. Still, as Business Insider previously reported , legal threats to the relief could imperil the department's timeline. While lawsuits have yet to be formally filed against Biden's administration, Missouri's Attorney General Andrew Bailey wrote on X in response to Biden's relief proposals: "See you in court."

And some experts said a conservative Supreme Court could likely rule like they did with Biden's first debt relief plan, striking it down .

"The administration is certainly still facing a very skeptical Supreme Court," Cary Coglianese, an administrative law professor at the University of Pennsylvania, told BI. "Even though it's a different statute, it's still a skeptical Supreme Court. It's still a pretty big program even though it's a smaller one."

Following the public comment period, the Education Department will review comments and could choose to adjust their proposals based on the feedback they receive. It will then finalize the rule and move toward implementation.

Watch: Why student loans aren't canceled, and what Biden's going to do about it

• Main content

An official website of the United States government

Here’s how you know

Official websites use .gov A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS A lock ( Lock A locked padlock ) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.

JavaScript appears to be disabled on this computer. Please click here to see any active alerts .

• Headquarters | Office of the Administrator (AO)

Biden-Harris Administration Announces $7 Billion Solar for All Grants to Deliver Residential Solar, Saving Low-Income Americans $350 Million Annually and Advancing Environmental Justice Across America

EPA announces 60 selectees under Greenhouse Gas Reduction Fund grant competition to deliver solar to more than 900,000 low-income and disadvantaged households nationwide through the President’s Investing in America agenda

April 22, 2024

Contact: EPA Press Office ( [email protected] )

Washington – Today, April 22, as the Biden-Harris Administration celebrates Earth Day, the U.S. Environmental Protection Agency announced 60 selectees that will receive $7 billion in grant awards through the Solar for All grant competition to deliver residential solar projects to over 900,000 households nationwide. The grant competition is funded by President Biden’s Investing in America agenda through the Inflation Reduction Act, which created EPA’s $27 billion Greenhouse Gas Reduction Fund. The 60 selections under the $7 billion Solar for All program will provide funds to states, territories, Tribal governments, municipalities, and nonprofits across the country to develop long-lasting solar programs that enable low-income and disadvantaged communities to deploy and benefit from distributed residential solar, lowering energy costs for families, creating good-quality jobs in communities that have been left behind, advancing environmental justice and tackling climate change.

“Today we’re delivering on President Biden’s promise that no community is left behind by investing $7 billion in solar energy projects for over 900,000 households in low-income and disadvantaged communities,” said EPA Administrator Michael S. Regan. “The selectees will advance solar energy initiatives across the country, creating hundreds of thousands of good-paying jobs, saving $8 billion in energy costs for families, delivering cleaner air, and combating climate change.” 

“Solar is the cheapest form of electricity—and one of the best ways to lower energy costs for American families,” said John Podesta, Senior Advisor to the President for International Climate Policy. “Today’s announcement of EPA’s Solar for All awards will mean that low-income communities, and not just well-off communities, will feel the cost-saving benefits of solar thanks to this investment.”

“Residential solar electricity leads to reduced monthly utility bills, reduced levels of air pollution in neighborhoods, and ultimately healthier communities, but too often low-income and disadvantaged communities have been left out. Today’s announcement will invest billions to ensure that affordable housing across the U.S. can access solar and increase energy efficiency and climate resilience,” said U.S. Department of Housing and Urban Development (HUD) Acting Secretary Adrianne Todman. “HUD is honored to have played a key role in today’s monumental announcement, which will provide meaningful household savings to households in low-income and disadvantaged communities, reduce both greenhouse gas emissions and energy costs, and deliver electricity during grid outages for low-income households.”

“Sunlight is powering millions of homes across the nation, and we're working hard to ensure Americans everywhere can benefit from this affordable clean energy resource,” said U.S. Secretary of Energy Jennifer M. Granholm. “DOE is proud to work alongside our partners at EPA and across the Federal government to help communities access the limitless energy of the sun to light their homes and power their businesses.”

“The United States can and must lead the world in transforming our energy systems away from fossil fuels,” said U.S. Senator Bernie Sanders (VT). “The Solar for All program – legislation that I successfully introduced – will not only combat the existential threat of climate change by making solar energy available to working class families, it will also substantially lower the electric bills of Americans and create thousands of good-paying jobs. This is a win for the environment, a win for consumers, and a win for the economy.”

EPA estimates that the 60 Solar for All recipients will enable over 900,000 households in low-income and disadvantaged communities to deploy and benefit from distributed solar energy. This $7 billion investment will generate over $350 million in annual savings on electric bills for overburdened households. The program will reduce 30 million metric tons of carbon dioxide equivalent emissions cumulatively, from over four gigawatts of solar energy capacity unlocked for low-income communities over five years. Solar and distributed energy resources help improve electric grid reliability and climate resilience, which is especially important in disadvantaged communities that have long been underserved.

Solar for All will deliver on the Biden-Harris Administration’s commitment to creating high-quality jobs with the free and fair choice to join a union for workers across the United States. This $7 billion investment in clean energy will generate an estimated 200,000 jobs across the country. All selected applicants intend to invest in local, clean energy workforce development programs to expand equitable pathways into family-sustaining jobs for the communities they are designed to serve. At least 35% of selected applicants have already engaged local or national unions, demonstrating how these programs will contribute to the foundation of a clean energy economy built on strong labor standards and inclusive economic opportunity for all American communities.

The Solar for All program also advances President Biden’s Justice40 Initiative , which set the goal that 40% of the overall benefits of certain federal climate, clean energy, affordable and sustainable housing, and other investments flow to disadvantaged communities that are marginalized by underinvestment and overburdened by pollution. All of the funds awarded through the Solar for All program will be invested in low-income and disadvantaged communities. The program will also help meet the President’s goal of achieving a carbon pollution-free power sector by 2035 and net-zero emissions economy by no later than 2050.

Solar for All will expand existing low-income solar programs and launch new ones. The 60 selected applicants will serve households in all 50 states, the District of Columbia, Puerto Rico, and territories, as well as increase access to solar for Tribes. EPA has selected 49 state-level awards totaling approximately $5.5 billion, six awards to serve Tribes totaling over $500 million, and five multistate awards totaling approximately $1 billion. Solar for All will deploy residential solar for households nationwide by not only providing grants and low-cost financing to overcome financial barriers to deployment but also by providing services to communities to overcome other barriers such as siting, permitting, and interconnection. A complete list of the selected applicants can be found on EPA’s Greenhouse Gas Reduction Fund Solar for All website.

The 60 selected applicants have committed to delivering on the three objectives of the Greenhouse Gas Reduction Fund: reducing climate and air pollution; delivering benefits to low-income and disadvantaged communities; and mobilizing financing to spur additional deployment of affordable solar energy. Solar for All selected applicants are expanding existing low-income solar programs and launching new programs. In at least 25 states and territories nationwide, Solar for All is launching new programs where there has never been a substantial low-income solar program before. In these geographies, Solar for All selected applicants will open new markets for distributed solar by funding new programs that provide grants and low-cost financing for low-income, residential solar.

To date, many of the 60 selected Solar for All applicants have supported low-income and underserved communities in installing innovative residential solar projects. With this new funding, selectees can launch thousands more projects like these throughout every state and territory in the nation:

• The threat of storms is a major reason Athens, Georgia resident Delmira Jennings and her husband John used selected applicant Capital Good Fund's Georgia BRIGHT leasing program to install a 13-kilowatt solar and 10-kilowatt-hour battery system in February. “Last year, we spent two days without power after what seemed like a mini tornado,” Jennings said. After a recent outage, Jennings noted that she didn't even know she lost power. “The batteries kicked in and all the power items we were using were on battery backup.”
• Last year, the Northern Cheyenne Tribe, whose successful pilot initiative served as the basis for selected applicant Mandan, Hidatsa, Arikara (MHA) Nation’s Northern Plains Tribal Solar for All program, took major steps toward a clean energy future with the completion of the first phase of the White River Community Solar project. This project will deploy 15 solar systems at the homes of elders while piloting a groundbreaking approach to solar ownership and management that is intended to set an example for Tribes across the nation.
• Through its existing Solar on Multifamily Affordable Housing (SOMAH) program — a model for equitably providing solar to low-income renters in disadvantaged communities — selected applicant GRID Alternatives’ team in San Diego installed a solar energy system at Trolley Trestle, home to youth transitioning out of the foster care system. Energy cost savings estimated at over $600k over ten years, will be reinvested to provide additional services to those who call Trolley Trestle home, including more job and life skills training.

Review and Selection Process Information

The 60 applicants selected for funding were chosen through a competition review process. This multi-stage process included review from hundreds of experts in climate, power markets, environmental justice, labor, and consumer protection from EPA, Department of Energy, the Department of Housing and Urban Development, Department of Treasury, Department of Agriculture, the Federal Emergency Management Agency, Department of Labor, Department of Defense, Consumer Financial Protection Bureau, and the Department of Energy’s National Labs – all screened through ethics and conflict of interest checks and trained on the program requirements and evaluation criteria. Applications were scored and selected through dozens of review panels and an interagency senior review team.

EPA anticipates that awards to the selected applicants will be finalized in the summer of 2024, and selected applicants will begin funding projects through existing programs and begin expansive community outreach programs to launch new programs in the fall and winter of this year. Selections are contingent on the resolution of all administrative disputes related to the competitions.

Informational Webinars

EPA will host informational webinars as part of the program’s commitment to public transparency. EPA has scheduled a public webinar for the Solar for All program, and registration details are included below. Information on other GGRF webinars can be found on EPA’s Greenhouse Gas Reduction Fund Engagement Opportunities webpage .

• Solar for All webinar: Monday, April 29, 2024, 4:00pm – 4:30pm ET. Register for the April 29 meeting

Release updated to reflect minor changes. 

Cookies on GOV.UK

We use some essential cookies to make this website work.

We’d like to set additional cookies to understand how you use GOV.UK, remember your settings and improve government services.

We also use cookies set by other sites to help us deliver content from their services.

You have accepted additional cookies. You can change your cookie settings at any time.

You have rejected additional cookies. You can change your cookie settings at any time.

• Business and industry
• Trade and investment
• Export finance

UKEF unveils plans to help exporters win £12.5 billion in new business by 2029

The government department outlines new ambitions for supporting UK business with the publication of its new business plan.

UK Export Finance publishes its new 2024-29 Business Plan , setting out its intention to help firms win over £12.5 billion in new business by 2029.  

The export credit agency also aims to support £10 billion in clean growth financing over the next few years and mobilise a further £10 billion to support business in developing markets. 

Plan includes more financing opportunities for smaller businesses alongside a commitment to support 1,000 SMEs a year by 2029.

British businesses are set to benefit from billions of pounds of new exporting opportunities in a further boost to the UK economy under plans published today by UK Export Finance (UKEF).  

Ministerial government department UKEF is the country’s export credit agency (ECA), helping businesses access finance and insurance to support their overseas trade ambitions.  

Its new 2024-29 Business Plan includes a commitment to help companies across the United Kingdom win over £12.5 billion in new contracts by 2029, as well as unlocking £5 billion of investment into their UK operations.  

Supported by collaboration with the Department for Business and Trade, British Business Bank and local Chambers of Commerce, UKEF has set out ambitions to support 1,000 small and medium-sized enterprises (SMEs) a year by 2029. Greater access to business financing will support enterprise growth across all UK regions.  

UKEF is aiming to support £10 billion in financing for clean growth sectors in the next five years, building on its record of supporting sustainable growth both in the UK and internationally. UKEF’s backing for clean-growth exports over the last year included support worth £367 million for the construction of one of the world’s largest wind technology factories in Teesside, and financing for a 350km water sanitation system in Iraq.  

UKEF will continue to promote the role of UK exports in creating sustainable growth overseas. It aims to secure £10 billion in financing for UK exports to low and middle-income countries over the next five years, driving UK-led improvement of infrastructure and governance in developing markets while supporting British jobs.   

The new plan emphasises the role of greater digitalisation in widening access to finance and insurance – with a fully online insurance service expected in coming months.  

Tim Reid, CEO of UK Export Finance, said:

UKEF plays a key role in growing the UK’s trade base by unlocking billions of pounds in financing for UK exporters every year.   Our new plan recognises the strength of the UKEF offer, whether in supporting the low-carbon transition or using our deep sectoral understanding, global relationships and the opportunities created by new free trade agreements to get more UK businesses involved in large international projects.   For our customers it also means more digital services, a better user experience and a continued commitment to deliver innovative and game-changing solutions that work for them, so that UKEF can unlock the finance they need to export.

UKEF is expected to publish its next annual results in June 2024, showing how it is already supporting UK businesses and international communities.

Media enquiries:

Email [email protected]

Share this page

The following links open in a new tab

• Share on Facebook (opens in new tab)
• Share on Twitter (opens in new tab)

Is this page useful?

• Yes this page is useful
• No this page is not useful

Help us improve GOV.UK

Don’t include personal or financial information like your National Insurance number or credit card details.

To help us improve GOV.UK, we’d like to know more about your visit today. We’ll send you a link to a feedback form. It will take only 2 minutes to fill in. Don’t worry we won’t send you spam or share your email address with anyone.

CBS13 to host GOP primary debate for Maine's 2nd Congressional District on Tuesday at 7 p.m.

Updated 10-year plan lays out ways to increase Maine's workforce, boost economy

by Mal Meyer , WGME

BOOTHBAY (WGME) -- There's a new plan to build up Maine's economy that calls for tens of thousands of more workers.

State leaders laid out the 10-year vision on the Midcoast Friday, which updates one released in 2020.

"We are thrilled that you're here," Bigelow Laboratory for Ocean Sciences President and CEO Deborah Bronk said.

Bigelow is an independent, non-profit research organization that studies the ocean and is looking to hire.

• Also read: New fee and transparency rules for landlords signed into Maine law

"We do a lot of professional development and invest in training our staff so that can be the workforce that we need," Bronk said.

A new state plan calls for growing local talent and attracting new workers from away while also promoting innovation among other strategies to meet three key goals.

"This is a plan of hundreds of Maine people and their aspirations are built into that plan, and now our job is to execute it," Department of Labor Commissioner Laura Fortman said.

Those three goals include:

• Growing the average annual wage by 10 percent up to $49,900.
• Increasing the value of what's sold per worker by 10 percent.
• Attracting 75,000 people to Maine's talent pool.

"But businesses themselves do not have ultimate control over the factors that affect our workforce and affect our economy," State Workforce Board Chair Vaughan Woodruff said.

• Also read: 'Looking for a small miracle:' Older Maine couple puts out newspaper ad to find housing

Bronk says one of the biggest challenges they face is affordable housing.

"That used to be one of the things that we had going for us, is real estate was reasonable to be in such a gorgeous location. And that has changed," Bronk said.

CBS13 Reporter Mal Meyer: "How are we supposed to attract to the state, if we don't have anywhere for them to live?"

Commissioner Heather Johnson: "Yeah, it's interesting right, the number of people moving to Maine has really accelerated."

Department of Economic and Community Development Commissioner Heather Johnson says the governor and lawmakers have worked to create more funding for housing.

• Also read: Despite fewer tourists in 2023, Maine sees increased tourism spending and longer visits

Developers and others are also stepping up.

"There's a lot of activity happening, but there's a lot of demand for new housing stock," Johnson said.

State officials say it's roadmaps like this that help leaders from all different sectors see what they can do to address potential roadblocks to growing the economy.

Tuesday is a key deadline for student loan relief. Here’s what you need to know.

T he deadline to consolidate federal student loans to qualify for the Biden Administration’s latest effort at loan cancelation is fast-approaching.

Here’s what you need to know.

What is student loan consolidation?

Student loan consolidation is combining multiple loans into one loan with a fixed interest rate. That means the interest rate remains the same for the duration of the loan, which could potentially lower the monthly payment amount . Once the loan is consolidated, borrowers make a single monthly payment, rather than making payments for several different loans.

The new loan is known as a Direct Consolidation Loan.

Why is student loan consolidation important?

By consolidating their loans, some student loan borrowers can qualify for full debt cancelation or receive credit toward loan forgiveness. Eligible borrowers include: people who are on an income-driven repayment plan or were in the past; people in the Public Service Loan Forgiveness program; or people with Direct or Federal Family Education Loan Program loans held by the Department of Education.

The plan is part of a current initiative by the Department of Education to lower or eliminate payments for some borrowers. The Department is conducting a one-time adjustment to loans this summer, which means more than 3.6 million borrowers could see their loan balances reduced or eliminated entirely.

The Department of Education expects all adjustments to be made by July 1.

The initiative is part of the Biden-Harris Administration’s long-running and controversial efforts to reduce student loan debt for millions of Americans. After a broader student-debt relief plan was shot down by the Supreme Court last year, the Administration has approved $146 billion in student debt relief through other methods, according to the White House .

How much will it cost?

There is no cost to consolidate the student loans into one loan.

When is the deadline?

Tuesday, April 30.

It takes at least 60 days to process a Direct Consolidation Loan application and to disburse the new loan, according to the Department of Education.

How do you apply for student loan consolidation?

Borrowers can login to their Federal Student Aid Account here to submit an application. Most people can complete the process within 30 minutes with necessary information regarding current loans and personal details, according to the Federal Student Aid office.

For additional assistance, the Federal Student Aid Information Center can be reached at 1-800-433-3243.

What loans need to be consolidated?

The following federal loans must be consolidated in order to be eligible for the one-time loan adjustment: commercially-held Federal Family Education Loan, Parent PLUS loans, Perkins loans, and Health Education Assistance Loan Program loans.

What else do I need to know?

Parent PLUS loans that are managed by the Department of Education with at least 25 years or 300 months of repayment will automatically be cancelled through the one-time adjustment.

People who have already received forgiveness or paid off their loans are not eligible for a refund of prior payments.

What other student loan initiatives are in place?

The Biden-Harris Administration has a multi-step plan in place focused on student debt relief. They first extended the student loan repayment pause that was set in place during the pandemic, enabling borrowers to delay their payments until October 2023. Their second plan, which would have eliminated $20,000 in debt for Pell Grant recipients and $10,000 for non-recipients, for individuals with incomes of less than $125,000, was rejected by the Supreme Court last year.

The Administration recently announced a new plan to cancel the debt of more than four million borrowers and provide more than 10 million borrowers with at least $5,000 in debt relief. The proposed plan, aimed at lower and middle-class borrowers, would cancel out the unpaid interest accrued on many student loans, eliminate student loan debt for those who have been in repayment for more than 20 years, and cancel student loans debt for those with financial hardships or who attended a low-value college.

Updated Biden administration rules will soon affect students across US: What to know

Students and school employees across America will be impacted in the fall by new changes to a rule that affects all federally-funded schools.

Practically, it's a sweeping update to how schools will have to handle sex discrimination and abuse cases. Politically, it's a part of a power struggle between the Trump and Biden administrations.

What's new? The Biden administration released a new set of rules this week overhauling the Trump administration's Title IX rules – which gave more rights to alleged perpetrators of sexual assault and harassment. The new rules also stipulate further protections for LGBTQ+ students as well as parenting and pregnant students.

What is Title IX? Title IX is a civil rights law that bans sex discrimination against students, employees and others at public schools, colleges and universities that receive federal funding.

What were some of the old rules? For cases of sexual assault, they stipulated that schools only had to investigate claims that met a certain threshold of sex discrimination and were made through a formal reporting process. It also raised the bar of proof for sexual misconduct on college campuses. They prohibited investigations of cases that occurred off campus.

Why does the change matter? Critics argued the Trump-era rules prevented people accused of sexual harassment, assault or discrimination from facing repercussions. Supporters contended the rules rightly strengthened due-process protections for accused students or faculty members.

Biden's new Title IX rules will affect people on the nation's school campuses starting in August.

What happened this week?

The Biden administration's new set of guidance overhauls Trump-era rules that in part narrowed which and how schools could investigate sex discrimination cases. President Joe Biden in his 2020 presidential campaign vowed to overturn the changes made under Education Secretary Betsy DeVos.

The new rules expand the definition of sexual assault and harassment. That means schools could investigate more cases of discrimination, abuse or harassment filed by people on school campuses under the scope of the law.

College student survivors will no longer be required to attend live hearings or go through cross examinations. And people will be given the right to "prompt and equitable grievance procedures," the rule reads.

LGBTQ+ students will be guaranteed protection under the law if they are discriminated against for their gender identity or sexual orientation.

Pregnant and parenting students who might receive unwanted sexual attention, shame or punishment at schools will also be granted more protections from sex discrimination in the admissions process and on campus.

“These final regulations build on the legacy of Title IX by clarifying that all our nation’s students can access schools that are safe, welcoming, and respect their rights," said U.S. Secretary of Education Miguel Cardona.

Who is impacted by the changes to Title IX?

The rule changes have a wide range of effects on students, among the most notable examples:

• Sexual assault survivors : The new rules will have sweeping effects on survivors of sexual misconduct and those accused of crimes. Among the changes: The definition of sexual assault will be expanded in K-12 schools and colleges.
• LGBTQ+ students : Biden's Title IX update stipulates protections from sex discrimination based gender identity for the first time.
• Pregnant and parenting students : The new regulations extend the definition of "sex-based harassment" to include pregnant people on campuses.

Ruling on transgender student participation in sports remains unsettled

The Biden administration did not rule on whether transgender and nonbinary students can participate on the sports teams that align with their gender.

The administration released a proposed rule in April 2023 that said schools and colleges largely could not ban nonbinary and transgender students from sports teams in the new Title IX rules.

Contact Kayla Jimenez at [email protected] .  Follow her on X at @kaylajjimenez.

Biden’s DOL Bets on Two-Step Overtime Plan to Survive Lawsuits

By Rebecca Rainey

The US Labor Department’s use of Trump-era wage calculations for the first phase of its expansion of federal overtime pay protections creates a potential legal shield for at least part of a policy change destined for court attacks.

The Biden administration’s newly released rule will first increase the salary threshold for overtime eligibility to $43,888 on July 1, up from its current $35,568. That number is scheduled to jump to $58,656 on Jan. 1, meaning workers making less than that amount are automatically owed time-and-a-half wages.

Labor officials said the gradual increase responds to complaints from business groups that an immediate change would be too drastic for companies to absorb. Some employment attorneys say it may also be a strategy for the agency to extend some overtime rights to new workers while defending the rulemaking, which is expected to face legal challenges from industry groups .

That’s because the first July increase will use the methodology from the Trump administration’s 2019 overtime regulation , which sets the salary threshold at a much lower calculation compared to the new process outlined in the Biden rule.

“Anybody that didn’t sue over the methodology in 2019 is gonna look pretty foolish trying to sue over it now,” said Judy Conti, director of government affairs at the National Employment Law Project, which supports the new overtime update. “The business community rallied around the Trump regulation, so I would imagine they will have no choice but to accept the first tranche of the update.” The Associated Builders and Contractors said it’s weighing a potential legal challenge against the new overtime rule.

While it “appreciates that the DOL recognized the value in retaining the methodology used by the prior administration” for the first increase, the second bump will make “huge numbers” of its members’ employees newly eligible for overtime, according to Ben Brubeck, the group’s vice president of regulatory, labor, and state affairs.

“This will disrupt the entire construction industry, specifically harming small businesses, as the rule will greatly restrict employee workplace flexibility in setting schedules and hours, hurting career advancement opportunities,” Brubeck warned.

Trump Methodology

Under the Fair Labor Standards Act, there are multiple carveouts to overtime pay requirements for certain industries and occupations.

For “ executive , administrative , professional and outside sales ” employees, the DOL uses a three-part test that requires an employee to be salaried, make more than a certain amount per year, and have certain job duties in order to be exempt from time-and-a-half pay requirements.

In 2019, the Trump administration finalized a rule that raised the salary piece of that test to $35,568, a figure based off the 20th percentile of weekly earnings of full-time salaried workers in the lowest-wage Census region, which is currently the South.

The Biden rule would update the salary level by tying it to the 35th percentile of earnings in the poorest Census region, which would encompass more workers and likely produce a higher salary threshold. That formula will apply to the DOL’s second pay threshold bump set for Jan. 1, 2025, and then to triannual updates thereafter.

Attorneys and worker advocates say that because the Trump-Bush methodology hasn’t been successfully challenged in court, the DOL may view it as a more secure avenue than the new formula sought in the new overtime rule.

“What they’re trying to do is not be put back to zero, so to speak, if the rule gets struck down and to give a judge optionality to say, ‘All right, well, I’m gonna enforce the first step up, but I don’t believe I can enforce the second,’” said Brett Coburn, a management-side attorney at Alston & Bird LLP. “So I think it’s probably their effort to get some raise in the minimum salary threshold, even if they ultimately can’t get it where they want it.”

Part of the legal vulnerability surrounding the rule is a 2017 court decision vacating an Obama-era regulation that would have raised the earnings threshold to roughly $47,476 and update it every three years.

The 2016 Obama rule would have tied its salary threshold automatic updates to what the bottom 40% of the lowest wage earners were earning, which is slightly more than the new rule’s 35% level.

But just before it was set to go into effect, the rule was invalidated by a federal judge in Texas, who said the DOL set the salary threshold so high it made the duties piece of the FLSA exemption test irrelevant.

That ruling will likely be used as a roadmap in the challenges against the new Biden overtime rule.

Not An ‘Obstacle’

Not every attorney agrees that the strategy will work, given the size of the increase to just under $44,000 scheduled for July 1.

“I don’t think the intermediate step is going to be an obstacle to companies challenging this rule, particularly when you look at where it ends up in January of ’25,” said Jane Jacobs, a partner at Tarter Krinsky & Drogin LLP.

“That’s still a substantial increase,” she said. “And so, I’m not sure that this device, if you want to call it that, of a two-step increase helps them in a legal challenge, but of course we’ll wait and see.”

The Trump-era overtime rule may also be on uncertain legal ground.

While most large business groups didn’t challenge the Trump rule when it was issued in 2019, a fast-food chain operator based in Texas filed a lawsuit in 2022 seeking to invalidate the rule on the grounds that it went beyond the DOL’s authority.

A federal district court sided with the DOL, and upheld the rule last September. But the company appealed, and the challenge is currently pending in the US Court of Appeals for the Fifth Circuit.

To contact the reporter on this story: Rebecca Rainey in Washington at [email protected]

To contact the editors responsible for this story: Jay-Anne B. Casuga at [email protected] ; Genevieve Douglas at [email protected]

Learn more about Bloomberg Law or Log In to keep reading:

Learn about bloomberg law.

AI-powered legal analytics, workflow tools and premium legal & business news.

Already a subscriber?

Log in to keep reading or access research tools.