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Research Design in Business and Management pp 1–17 Cite as

Introducing Research Designs

  • Stefan Hunziker 3 &
  • Michael Blankenagel 3  
  • First Online: 10 November 2021

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We define research design as a combination of decisions within a research process. These decisions enable us to make a specific type of argument by answering the research question. It is the implementation plan for the research study that allows reaching the desired (type of) conclusion. Different research designs make it possible to draw different conclusions. These conclusions produce various kinds of intellectual contributions. As all kinds of intellectual contributions are necessary to increase the body of knowledge, no research design is inherently better than another, only more appropriate to answer a specific question.

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Wirtschaft/IFZ – Campus Zug-Rotkreuz, Hochschule Luzern, Zug-Rotkreuz, Zug , Switzerland

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Hunziker, S., Blankenagel, M. (2021). Introducing Research Designs. In: Research Design in Business and Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-34357-6_1

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DOI : https://doi.org/10.1007/978-3-658-34357-6_1

Published : 10 November 2021

Publisher Name : Springer Gabler, Wiesbaden

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Online ISBN : 978-3-658-34357-6

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