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Webinars 101: how to create a webinar, share this article.

Welcome to the dynamic world of webinars, where 73% of B2B marketers and sales leaders have found their goldmine for generating high-quality leads. If you’re aiming to connect, educate, or inspire from any corner of the globe, you’ve hit the jackpot. In this guide, we cut through the complexities of webinar creation, offering you top-notch insights to craft your successful online event.

From pinpointing the ideal topic that sparks curiosity to leveraging the powerhouse of tools like Thinkific for your webinar courses, we’ve got your back. Dive into the nitty-gritty of engaging content , nail your technical setup, and discover the art of keeping your audience hooked. And when the curtain falls, we’ll show you how to keep the applause going with savvy post-webinar strategies.

Are you ready to boost your digital presence and create the best webinar for your audience? Let’s turn that virtual stage into your playground!

Skip ahead:

What is a webinar?

Planning your webinar, preparing your webinar content, selecting the right tools and software, promoting your webinar, hosting and delivering your webinar, post-webinar activities.

A webinar is an online event that connects individuals with viewers across the globe. Imagine an online stage where the world is your audience. That’s a webinar for you — a digital bridge connecting you with viewers globally — a virtual event that promotes connectivity and collaboration without borders. 

Picture real-time chats, presentations zipping through the internet, and interactive discussions. Webinars are your go-to for everything from snappy workshops and enlightening lectures to dazzling product demos, catering to an array of fields like education, marketing, and business training.

Benefits of hosting webinars

Let’s explore why hosting your first webinar can be your best bet for lead generation, expanding your reach, and much more:

• Expert positioning: A webinar positions you as an expert in your field, enhancing credibility and trust with your audience. It’s a platform to showcase your in-depth knowledge and address pain points directly, making your brand synonymous with solutions and expertise.
• Lead generation powerhouse: Webinars are fantastic for lead generation. By offering high-quality content that resonates with your target audience, you attract potential clients who are genuinely interested in what you have to offer.
• Global reach: The digital nature of webinars breaks down geographical barriers, allowing you to reach a global audience. By considering different time zones, you can schedule your live event to maximize attendance from around the world.
• Building personal connections: Live webinars provide an opportunity for real-time interaction, helping you build personal connections with your audience. This interaction fosters a sense of community and loyalty towards your brand.
• Flexibility and convenience: Webinars offer the host and the attendees flexibility. They can be accessed from anywhere, making it convenient for a broader audience to join in without the need for travel.
• Content repurposing: The content from your webinar can be repurposed in various formats like blogs, social media posts, and email campaigns, extending its value beyond the live event.
• Immediate feedback and insights: Hosting a live event gives you the advantage of immediate feedback. You can gauge audience reactions, gather insights, and understand the effectiveness of your content on the spot.
• Cost-effective marketing: Compared to in-person events, webinars are a more cost-effective way to reach out and engage with your target audience, reducing expenses on venues, logistics, and more.

Incorporating webinars into your marketing strategy can significantly boost your brand’s visibility, authority, and lead-generation efforts. They are an effective tool for addressing your audience’s pain points while positioning your first webinar as the best solution they’ve encountered.

Types of webinars

There are several types of webinars, each serving different purposes:

• Zoom webinars: The crowd-pleasers, known for user-friendliness and peppy interaction. They’re perfect for live chit-chats, engaging polls, and breakout brainstorming sessions.
• Webinar presentations: The structured, often pre-recorded type, delivering your content with crystal clarity. Ideal for educational nuggets, sleek product demos, and in-depth lectures.
• Webinar courses: Like a series of educational episodes, these webinars unfold over multiple sessions, diving deep into topics, complete with bonus materials like readings and assignments.

Ready to jump onto the webinar bandwagon? Let’s unwrap the planning essentials. Picture your webinar as a masterpiece, blending your know-how with your audience’s curiosity.

Choosing a topic

When picking a topic for your webinar, it’s essential to balance what you’re passionate about and what sparks interest in your audience. Here’s how to nail it:

• Trendy and relevant: Pick a specific topic that’s buzzing right now. A webinar on emerging technologies like AI could draw a crowd if you’re in tech.
• Passion meets demand: Choose a subject you love that also has a strong audience interest. If you’re into fitness, a webinar like “5 Home Workouts to Transform Your Fitness Routine” could be a hit.
• Unique perspective: Offer something different. If you’re a cooking expert, instead of a generic cooking class, how about “Cooking Gourmet Meals in 30 Minutes”?

Target audience

Knowing your audience is key to a successful webinar. Here’s what to consider:

• Who are they?: Figure out their age, job, and interests. If your webinar is about advanced photography techniques, you’ll likely target professional photographers or serious hobbyists.
• Customize your content: Tailor your webinar topic to fit your audience’s expertise level. Beginners in digital marketing? A “Basics of SEO: Getting Started” webinar would be ideal.

Setting goals and objectives

Clear goals are crucial for a successful webinar. Keep them specific, measurable, and aligned with what you’re all about:

• What’s your aim?: Clearly define whether you want to educate, generate leads , or sell something. If lead generation is your goal, aim to capture a certain number of email addresses.
• Reflect your brand: Make sure your webinar embodies what your brand stands for. If your brand is about simplicity, your webinar should, too.
• Measurable outcomes: Set goals you can track. Want to educate? A quick quiz at the end can measure how much your audience learned.
• Efficient planning: Save time with a solid plan. Cover everything from prep to how you’ll promote the webinar , conducting the webinar, and the follow-up process. For on-demand webinars, consider the timing of their release for the best impact.

With a well-chosen topic, a clear understanding of your audience, and defined goals, you’re all set to create a webinar that engages and drives your brand’s message home.

Crafting the content for your webinar is where you get to blend creativity with strategy, ensuring every element aligns perfectly to deliver an effective webinar. Let’s dive into how to make your content engaging, structured, and visually appealing.

Creating engaging content

Your content is what will inspire, educate, and empower your webinar attendees to come back for more. Here’s what to keep in mind when creating your content :

• Dynamic interaction: Transform your webinar from a standard presentation to an interactive experience. Incorporate live polls to engage your audience, spark discussions with Q&A sessions, and include interactive exercises encouraging active participation.
• Clarity and relevance: Ensure every piece of content is clear, concise, and relevant to your subject matter. Your audience’s time is precious, so make every minute informative and engaging.
• Storytelling and examples: Use storytelling techniques to make your content relatable and memorable. Bring in real-world examples to illustrate your points, making complex ideas easier to grasp and more tangible.
• Guest speakers: Inviting guest speakers can add a fresh perspective to your webinar. Choose experts who can contribute valuable insights and experiences related to your topic, enriching the overall content.
• Step-by-step guidance: If your webinar is instructional, provide step-by-step explanations. This approach is particularly effective in digital marketing webinars where practical, actionable advice is crucial.

Structuring your presentation

Your presentation structure is the skeleton that holds your webinar together. Be sure it includes the following:

• Personal introduction: Start with a warm, personal introduction that establishes a connection with your audience. This sets the tone for the rest of the webinar.
• Logical flow: Organize your content in a logical sequence. Break it down into digestible segments, each focusing on a specific aspect of your webinar’s subject matter.
• Interactive segments: Intersperse your presentation with interactive elements. This can include live Q&A sessions, polls, or short discussion breaks, keeping the audience engaged throughout.
• Powerful conclusion: End your presentation with a strong conclusion. Summarize key takeaways and leave your audience with a call to action (CTA), motivating them to apply what they’ve learned.

Visuals and media

In the visual arena, it’s all about complementing, not overwhelming. Here’s what to keep in mind:

• Relevant visuals: Select visuals that are directly related to your content. Each visual element should add value and enhance the understanding of your topic.
• High-quality media: Use high-resolution images and videos to maintain a professional standard. This reflects on the quality of your webinar.
• Balanced design: Avoid cluttering your slides with too many visuals. Aim for a clean, aesthetically pleasing design that captures attention without overwhelming your audience.
• Format consistency: Maintain consistency in your visual presentation. This includes using a cohesive color scheme, font style, and layout that aligns with your webinar format and brand image.

The tools and software you pick can be game-changers for your webinar. They’re the unseen heroes working behind the scenes to make your webinar a hit.

Zoom webinar setup

Zoom has become a go-to platform for webinars, offering a range of features to facilitate interactive and engaging sessions. Follow these steps:

• Sign Up/Login: Start with a Zoom account, and opt for a plan that suits your needs.
• Schedule your webinar: In the Zoom portal, select ‘Webinars’ and then ‘Schedule a Webinar.’ Fill in the details like date, time, and description.
• Customize settings: Choose options for registration, audio, video, and interactive features.
• Invitations: After setting up, use the provided link to invite attendees.
• Rehearse: Test your setup before the event to ensure everything runs smoothly.

Presentation tools

When it comes to crafting engaging presentations for your webinars, the tools you use can significantly influence the impact and clarity of your message. Here are some top tools to consider:

• PowerPoint: A pillar in the presentation world, PowerPoint offers a familiar, user-friendly interface with a vast array of templates and design options. It’s ideal for creating slide-based presentations that are both professional and visually appealing. With PowerPoint, you have the flexibility to incorporate various multimedia elements, create custom animations, and leverage its widespread compatibility.
• Prezi: For those seeking a more dynamic and visually engaging approach, Prezi is a standout choice. Unlike the traditional slide-based format, Prezi allows you to create non-linear presentations with a zoomable canvas, making it perfect for storytelling and keeping your audience engaged. Its unique presentation style emphasizes relationships between concepts and offers a memorable visual journey.
• Canva: Canva has gained popularity for its simplicity and stylish design capabilities. It’s a go-to for users seeking to create presentations quickly without sacrificing aesthetic appeal. With a vast library of templates, easy-to-use design features, and the ability to collaborate in real time, Canva is an excellent tool for those who prioritize ease of use and visual impact.

Course platforms

When it comes to hosting webinar courses , the platform you choose can greatly impact the success and reach of your program. Here’s a closer look at some top platforms:

Thinkific is a top choice for those seeking a comprehensive solution for creating, marketing, and selling online courses. Here’s what makes it stand out:

• Intuitive course builder: This feature is designed for ease of use, allowing anyone to create professional courses without needing technical skills. It’s a straightforward, user-friendly way to bring your course to life.
• Advanced customization: You have the freedom to customize the look and feel of your courses and landing pages , ensuring they align perfectly with your brand’s identity. This customization extends to course structure, design, and user experience.
• Diverse content types: Thinkific supports a variety of content types, including videos, quizzes, surveys, and downloadable resources. This flexibility allows you to cater to different learning styles and keep your content engaging.
• Marketing and sales tools: The platform comes equipped with an array of marketing tools, such as the ability to offer coupons, run email marketing campaigns, and set up affiliate programs. These features help in attracting and retaining students.
• Student engagement tools: You can create an interactive learning environment with forums and discussions. Certificates of completion add an extra incentive for students to complete the course.
• Detailed analytics: Monitor your course’s performance and student engagement with Thinkific’s analytics. These insights can help you fine-tune your content and teaching approach.
• Community and support: Join a thriving community of course creators where you can share experiences, ideas, and get inspiration.
• Secure hosting and data ownership: Your content is hosted securely and remains under your control, ensuring your data and intellectual property are protected.

Teachable is renowned for its user-friendly approach, making it ideal for those new to online course creation. Key features include:

• Easy content upload: The platform offers a drag-and-drop functionality, simplifying the process of building your course. It’s a great way to quickly get your content online without any hassle.
• Customizable landing pages: Create landing pages that attract and captivate students, with easy customization to fit your branding.
• Integrated payment options: Teachable simplifies the monetization process, allowing you to focus more on content creation and less on the technicalities of payment processing.

Kajabi provides a comprehensive all-in-one solution for course creators. Its standout features are:

• Robust course creation tools: Build and structure your course with a range of powerful tools. Kajabi gives you the flexibility to design your course exactly how you envision it.
• Marketing capabilities: With built-in tools for email marketing, landing pages, and sales funnels, Kajabi is not just a course platform but also a marketing powerhouse.
• Membership site creation: This feature allows for ongoing engagement and revenue, providing a space for your community to grow and interact beyond the course.

While Teachable and Kajabi offer excellent functionalities, Thinkific stands out with its blend of user-friendly course creation, extensive customization options, powerful marketing tools, and a supportive community. This makes Thinkific an ideal platform for creators looking to launch, market, and scale their webinar courses effectively.

Laying out the red carpet for your webinar registration means more than just spreading the word — it’s about creating a buzz that resonates with your potential audience. Here’s how to ensure your webinar is the talk of the town:

Marketing strategies

To maximize attendance, use these promotional strategies:

• Email marketing: Whether you’re preparing to launch a webinar for the first time or emailing attendees that have attended previous events, your webinar email flow should be enticing, empowering, and inspire readers to register. Craft compelling emails that entice readers with the promise of valuable insights. The subject line should grab attention, and the body of the email should succinctly convey the benefits of attending your webinar. Don’t stop at one — keep the momentum going with a series of reminder emails, stirring up anticipation as the webinar day approaches.
• Social media savvy: Harness the power of social media platforms to amplify your reach. LinkedIn is perfect for targeting professionals, X for snappy, attention-grabbing announcements, and Facebook for broader audience engagement. Customize your content for each platform, using graphics or video teasers to pique interest. Remember, your social media posts are not just notifications — they’re invitations to a can’t-miss event.
• Collaborative charm: Partnering with influencers or brands can catapult your webinar’s visibility. These collaborations open doors to new audiences and add a layer of credibility to your event. Choose partners whose audience aligns with your webinar’s theme and message, creating a synergy that benefits all parties involved.
• SEO-optimized landing page: Create a landing page that looks good and ranks well on search engines. Utilize SEO best practices to ensure your registration page appears in relevant searches. The content on this page should clearly articulate the value of your webinar, encouraging visitors to take the next step and register.

Registration process

For a smooth registration process:

• Keep it simple: Your registration form is the gateway to your webinar. Design it to be straightforward and user-friendly. Request only the essential information to minimize barriers to entry, making the sign-up process quick and effortless.
• Confirmation and reminders: Automation is key here. Set up an automated system to send out a confirmation email as soon as someone registers. Leading up to the webinar, schedule reminder emails. These can include a sneak peek of the slide deck, special messages from your guest speakers, or any last-minute information about the live stream, keeping your webinar fresh in the minds of your registrants.
• Crystal clear instructions: Clarity is crucial. Ensure your emails provide explicit instructions on how to access the webinar. If your webinar platform might be new to some attendees, consider including a simple ‘how-to-join’ guide or a link to a tutorial. This approach helps reduce any anxiety or confusion about attending the live event, especially for first-time webinar attendees.

By implementing these strategies, you set the stage for a successful webinar, filled with engaged attendees ready to absorb what you have to offer. Whether it’s your first webinar or one of many, these approaches ensure a smooth experience for your participants and a rewarding outcome for your efforts.

When it’s time to host your webinar, think of it as your moment to shine and connect. It’s about bringing all your preparation to life and creating a memorable experience for your audience. Here’s how to ensure your webinar is an event that resonates:

• Test your tech: Before the big day, do a trial run to ensure all your technical equipment is in tip-top shape. Check your internet connection, audio and video clarity, and familiarize yourself with the webinar software’s features. This will help avoid any technical hiccups during the live event. You can also use a moderator on the day of to ensure your tech is working, the conversation is flowing, and everyone is enjoying your webinar. 
• Create a welcoming environment: As you start your webinar, set a warm and engaging tone. A friendly introduction can put your audience at ease and build a connection right from the start.
• Engage and interact: Throughout the webinar, encourage participation. Use interactive features like polls, Q&A sessions, and chat functionalities. This keeps the audience involved and provides valuable feedback and insights.
• Deliver high-quality content: Ensure your content is well-researched, relevant, and presented in an engaging manner. Use your slide deck effectively to highlight key points and maintain audience interest.
• Manage time effectively: Be respectful of your attendees’ time. Start and end the webinar as scheduled, and keep each segment of your presentation concise yet informative.
• Provide value: Your attendees are there for a reason. Make sure they leave with new knowledge, insights, or skills. The content should address their needs and offer real solutions.
• Follow up post-webinar: After the webinar, send out a follow up email , share a recording of the session, or provide additional resources. This follow-up is an excellent opportunity to keep the conversation going and nurture your relationship with the attendees.

Hosting a successful webinar is about blending seamless technical execution with engaging content delivery. By focusing on these aspects, you can ensure your webinar not only imparts knowledge but also leaves a lasting positive impression on your attendees.

The work doesn’t stop when your webinar ends. Post-webinar activities are crucial for maximizing the impact of your session and setting the stage for future success.

• Collecting feedback: Gather those immediate reactions with post-webinar surveys and direct chats. It’s like having a backstage pass to your audience’s thoughts.
• Repurposing content: Turn your webinar into a content treasure chest. Share recordings, spin off blog posts, pepper your social media with highlights, and enrich your emails with webinar wisdom.
• Analyzing success: Measure your success by attendance rates, engagement levels, and feedback quality. It’s like taking a telescope to your webinar stars, helping you navigate better for the next one.
• Engage your attendees: Touch base with past attendees and offer value with content that will resonate. You can even use your webinars to promote your online courses and other helpful content. 

You now have a roadmap to creating and delivering a successful webinar. From planning and preparation to post-webinar activities, each step is crucial in crafting an engaging and impactful experience. 

Remember, the key to a great webinar lies in understanding your audience, delivering valuable content, and continuously improving. So, start creating your webinar today and unlock new opportunities for growth and engagement!

What equipment do I need to host a webinar?

To host a webinar effectively, you’ll need a few essential pieces of equipment:

• Computer: A reliable computer with sufficient processing power is crucial. It should be able to handle your webinar software smoothly.
• Microphone: Good audio quality is essential. Invest in a quality microphone that can clearly capture your voice without picking up too much background noise.
• Webcam: A good webcam is necessary for visual engagement. Ensure it provides clear, high-definition video.
• Stable internet connection: A consistent and high-speed internet connection is key to prevent buffering or connection issues.
• Headphones: To avoid audio feedback and enhance sound clarity, consider using headphones, especially if your webinar involves interactive components.

Are there any free webinar hosting options?

Yes, there are several free or low-cost options for hosting webinars:

• Zoom: Offers a free basic plan with a 40-minute time limit for group meetings.
• Google Meet: Free for users with a Google account and supports up to 100 participants.
• Skype: Suitable for smaller, more informal webinars.
• Cisco Webex: Has a free version with limited features.
• Jitsi Meet: An open-source platform that is completely free and doesn’t require an account.

How long should a webinar typically be?

The ideal length of a webinar varies based on its type and purpose:

• Educational webinars: Typically last between 45-60 minutes, with additional time for Q&A.
• Product demonstrations: Usually shorter, around 20-30 minutes.
• In-depth workshops or training: Can extend up to 90 minutes or longer, with breaks.

The key is to ensure that the duration aligns with the content’s depth and the audience’s attention span.

Can I charge for my webinar course?

Yes, you can charge for your webinar courses. When monetizing, consider the following:

• Value proposition: Ensure your course provides significant value and unique content that justifies the price.
• Market research: Understand what similar courses are charging and position your pricing competitively.
• Platform capabilities: Use platforms like Thinkific or Teachable that facilitate course monetization.
• Payment options: Provide multiple, secure payment options for accessibility.

How do I handle technical issues during a live webinar?

To manage technical issues during a live webinar:

• Pre-webinar testing: Conduct a thorough test of your equipment and software before going live.
• Backup plans: Have alternative options ready, like a backup microphone or a secondary internet connection.
• Quick fixes knowledge: Be familiar with common issues and know how to quickly solve them, such as restarting the software or checking audio settings.
• On-call support: If possible, have a technical support person available during the webinar.

What are the best practices for promoting a webinar on social media?

Effective strategies for promoting webinars on social media include:

• Teasers and countdowns: Generate excitement with teaser posts and countdowns leading up to the event.
• Engaging visuals: Use eye-catching graphics and videos to grab attention.
• Hashtags: Create a unique hashtag for your webinar for easy tracking and visibility.
• Influencer partnerships: Collaborate with influencers to expand your reach.
• Live snippets: Share live snippets or behind-the-scenes looks to engage your audience.

How can I improve audience engagement during my webinar?

To enhance audience engagement:

• Interactive polls and surveys: Use these tools to encourage participation and gather instant feedback.
• Q&A sessions: Allocate time for questions and encourage audience interaction.
• Engaging visuals: Use slides and visual aids to make your presentation more dynamic.
• Real-time chat: Utilize chat functionalities for instant engagement and feedback.
• Breakout rooms: If your platform allows, use breakout rooms for small group discussions.
• Storytelling: Incorporate stories and anecdotes to make your content more relatable and engaging.

Stephanie is a content marketing expert with a passion for connecting the dots of strategy and content. She has worked with industry leaders including HubSpot, Oracle, Travel + Leisure, and Forbes.

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How to Create a Webinar Presentation: Tools and Tips to Make it Easy

Written by Molly Hocutt

Drive webinar registrations with this webinar promotion Ebook.

When hosting webinars and meetings, it's easy to lack emphasis and rhythm. This impacts the end goal of your presentation: passing a message.

Getting your audience hooked to your presentation while being as clear as possible can be harder online than in the real life. You will have to fight for their attention: after 30 minutes, people start to lose interest.

In this article, we'll show you how to design a deck for your webinar presentation, the right tools to use, and how to use them efficiently.

You can learn some other webinar best practices in our complete guide.

Webinar Promotion Handbook

Everything you need to promote your webinars and increase attendance.

How to design a deck for your webinar presentation?

The design of your presentation will set the tone of your webinar. A good design creates a professional look that reassures your attendees. Here are some tips on how to design your webinar presentation:

Tip 1: Choose a presentation tool

Determine where you’ll design your presentation. You can always create your slides in tools like Canva, PowerPoint, or Adobe Illustrator and share your screen.

But if you want to have control over your presentation and interact with it without changing screens, pick a tool that integrates with your software for live events .

If you’re using Livestorm, choose Visme, Slido, or Miro.

Tip 2: Outline your webinar presentation

Working on the skeleton of your presentation will help you determine what needs to be said and in what order. A webinar presentation deck usually includes the following slides:

• Title slide
• A brief introduction of the topic
• The main points or agenda of the webinar
• A slide for each main topic
• A summary of the key takeaways
• Additional resources

From showcasing a product demo , delivering customer training , or hosting a sales webinar , establishing an outline straight away will make designing your slides much easier.

Tip 3: Start your webinar with a powerful introduction

A compelling title slide and engaging introduction will reel in your audience from the start. The title slide should be simple and to the point, giving your audience an idea of what to expect.

Here are a few ideas of what to include:

• An intriguing question
• A statistic or data point
• Stating the outcome
• How-to-formulas
• List of best practices

When creating the intro slide, ask yourself the question: what will my audience learn from this presentation?

Tip 4: Use bullet points to break down the main points

Follow the “keep it simple, stupid” (K.I.S.S) rule, and avoid writing a full script on your slides.

Too much text will distract your audience and encourage presenters to simply read the slides aloud instead of adding value for your audience. Don’t go over 30 words and 8 lines per slide.

Use the same font family throughout, but use different sizes or bolding options to add texture.

Bullet points are easier to digest than large paragraphs of text. Use short sentences or phrases to keep your audience engaged and prevent information overload.

But it is important not to overdo it with the bullet points.

The "2019 Annoying PowerPoint Survey" by David Paradi revealed the top three things that annoy people the most about PowerPoint:

• when the speaker reads directly from the slides
• slides with small text
• slides that are text-heavy.

If your presentation ticks the above points, your audience is trying to read and listen simultaneously. So they're not focusing on either.

The solution here is to use bullet points strategically to break down complex topics, list key points and takeaways, and guide the viewer's gaze.

Tip 5: Use your company branding

Webinars mostly help you increase brand awareness and invite your audience to connect with your company. Not all of your attendees will be people who’ve heard of your company.

Subtle branding across all communications and assets will make everything more visually appealing and keep attendees focused on your brand.

Pro tip: Choose a video engagement platform, like Livestorm, that lets you customize your room design and add plugins—for actions like file sharing.

Tip 6: Use strong visuals in your webinar slide deck

Switching things up helps keep webinars interesting. Use image-only slides or videos to give the audience a rest from intently reading slides or listening to your voice.

Every webinar should include visuals to illustrate the content and highlight key points, especially if the aim is to share complex data or statistics. Here are some ideas for visuals to use in your webinar presentation:

• Graphs and charts
• Infographics

Visualizations are memorable and can help your audience retain information.

Tip 7: Emphasize important information with colors

Color plays an important role in your presentation. You can use it to communicate your brand, and to highlight the keywords or phrases you want your audience to remember

You can also use color to show a connection between two ideas or to highlight a cause-and-effect relationship. For example, you can use a green arrow to show an increase or a red arrow to show a decrease.

Tip 8: Add simple fonts in your webinar presentation

When choosing fonts for your webinar presentation, less is more. Stick to one or two simple fonts that are easy to read. Sans serif fonts are typically the best choice for presentations because they are legible from a distance and easy to read on a screen.

Some of the best fonts for presentations include:

You can experiment with bold fonts and text weight to draw attention.

Tip 9: Use templates to save time

Designing a presentation from scratch can be time-consuming. Luckily, there are many free and paid templates available online. Simply choose one that fits your brand identity and style. Then, add your own text and visuals.

When using templates, ensure you don't simply replace the placeholder text with your own content. Templates are meant to be a starting point, not a crutch.

Here are a few ideas to help you make the most of a template:

• Opt for a minimalistic template with plenty of white space.
• Choose a template with built-in animations and transitions.
• Look for a template that is compatible with the software you are using.
• Replace the placeholder text with your own text.
• Add visuals, such as images, graphs, and charts.

Tip 10: Plan interactive elements

Webinars that rely on the presentation alone tend to get boring fast, especially online. If people aren’t summoned to participate they can start to feel like they’re not there and zone out. Make interactivity a core part of your presentation.

Use an interactive whiteboard, ask poll questions, and invite them to participate in the chat or by raising their hands. Plan these interactive interventions ahead so they don’t get forgotten.

Tip 11: Include a call-to-action

The last part of your presentation should include a call to action (CTA). CTAs direct your audience to take the next step, whether that's to follow your social media accounts, download more resources, or sign up for future events. With Livestorm, you can add a clickable CTA directly in your live webinars, which is handy!

Follow these best practices for writing a CTA:

• Make the offer sound appealing
• Include a sense of urgency
• Be clear, concise, and actionable
• Use strong language

What are the top webinar presentation tips ?

Our list of webinar presentation tips can help you create a successful presentation that engages your audience and drives results.

Tip 1: Know your attendees

When you host a webinar , always prioritize your audience. If you don’t understand their pain points and desires, you won’t be able to create a rapport with them or give them the information they need.

Ask yourself questions like:

• Who are my attendees?
• What is their level of expertise?
• What challenges do they face?

The more specific you can be about your target audience, the easier it will be to create a webinar that appeals to them.

With Livestorm’s contact profiles feature, you can collect information about your attendees (job profiles, demographic info, social media profiles, etc.) when they sign up for your webinar. You can use this information to segment your audience and send them targeted follow-ups after the webinar.

Tip 2: Encourage audience engagement

If you want your webinar to be successful, you need to encourage audience engagement. You can do this by using webinar live polls and surveys .

• Use an engaging opening : get your audience’s attention from the beginning with an interesting story, statistic, or question.
• Include polls and surveys : pose questions to your audience throughout the webinar to gauge their understanding and get them involved.
• Encourage questions and comments : make it easy for your audience to ask questions by providing a dedicated chat box or Q&A section. And don’t forget to answer the question with the most upvotes!

This two-way interaction can help break barriers between the presenter and the attendees, increase viewing time and improve attendee satisfaction.

Using rich media elements like images, GIFs and videos can also help to make your webinar more engaging.

Tip 3: Be passionate and energetic

When it comes to webinars, energy is key. Keeping your audience's attention will be difficult if you’re not passionate about your topic. Showcase your personality and let your energy levels shine.

This doesn’t mean you have to be bouncing off the walls – but try to avoid sounding monotone or bored. Instead, sound like you’re having a conversation with a friend.

Remember, webinar scripts are meant to guide. So don’t rely on them too much – improvise and have fun.

Tip 4: Keep your time limit in mind

Be respectful of everyone’s time and write an agenda that you’ll stick to. Get a moderator to help you with backstage processes like handling the Q&A panel and changing your slides, but also, to message you in private and alert you on how much time you have left.

Practice the presentation with the moderator before the event to ensure you have enough content to meet the proposed duration or determine if you need to cut things off.

Tip 5: Keep your webinar presentation concise

Your webinar should be focused and to the point. No one wants to sit through an hour-long sales pitch masquerading as a webinar.

The best webinars are those that get straight to the point and deliver valuable information in a concise way. So, before creating your webinar, ensure you have a clear idea of what you want to achieve and what points you need to hit.

Once you know this, it will be much easier to structure your webinar and keep it on track.

Tip 6: Gather feedback

Meeting the expectations of your audience, or serving user intent, can only be done if you know what they are.

For example, if your webinar promotion guarantees registrants that you’ll teach them ‘How to improve website conversion rate in 5 minutes,’ but your webinar only covers the basics of copywriting – you would have failed to meet their expectations.

Gathering feedback is a great way to ensure that you’ve delivered on your promises and that your attendees found your webinar valuable. This can be done in a few ways:

Surveys : use surveys to collect data before, during, or after your webinar. This is a great way to gauge interest levels and get detailed feedback.

Polls : include interactive video engagement elements in your webinars such as polls to encourage audience engagement and make it easy for them to provide feedback.

Tip 6: Practice, practice, practice!

Webinars are live events, which means anything can happen. That’s why it’s important to be prepared for anything that might come up – from technical difficulties to awkward silences.

One of the best ways to ensure a smooth webinar is to practice, practice, practice! Before going live, test that your microphone and webcams for the webinar are working properly.

It’s also a good idea to do a few run-throughs of your presentation with friends or colleagues to get feedback and identify any areas that need improvement.

By taking the time to prepare and practice, you can avoid any stressful surprises on the day of your webinar.

What are the best webinar presentation tools ?

When selecting webinar software , consider a few factors such as ease of use, useful features like virtual backgrounds , price, and integrations. Here are the best tools for engaging webinar presentations:

Simple plugins for a better screen-sharing experience

1 . Mouse Pointer Highlighter 2 . Muzzle 3 . Clean

Whiteboards for an engaging webinar

4 . Prezi 5 . Miro

Audio and video tools for a flawless webinar presentation

6 . Krisp 7 . Manycam

Live chat tools for an interactive webinar

8 . Intercom 9 . Drift 10 . Help Scout

Let's take a look at each one in more detail.

Simple plugins for a better screen-sharing webinar experience

Webinars are all about sharing information in an engaging way – and one of the best ways to do this is by sharing your screen.

Screen-sharing tools allow you to show the audience your computer screen in real-time. This is a great way to showcase presentations, product demonstrations, or step-by-step instructions.

Here are a few:

1. Help your audience follow along with Mouse Pointer Highlighter

For: Mac OS - free

This chrome extension is specially designed for presenters who give webinars or presentations frequently. It makes your mouse pointer more visible on the screen so your audience can easily follow along.

This simplicity makes it a great plugin for those who want to focus on their presentation without worrying about the technicalities.

2: Silence embarrassing notifications with Muzzle

For: Mac OS only — Free

Speaking of external disturbance, we're overwhelmed with desktop notifications all day. So, when you are hosting a webinar presentation, you want to avoid all of those distractions.

On Mac and Windows OS there are already built in features to mute your desktop notifications.

But you can also look at Muzzle. The beauty of Muzzle is that it turns on automatically as soon as you start screen sharing, and it works with Livestorm!

Plus, it's 100% free.

3: Clear your desktop with Clean before your webinar presentation

If you're like us, your desktop is probably your main computer folder, which means that it's probably filled with a few hundred screenshots and random files.

Webinar presentations are like staging houses for sale, if there's too much "you" in the room, people won't be able to contextualize the demo for their use case. Removing the clutter of your desktop will definitely help.

On Mac, Clean does just that. In a single click, you can turn on and off the icons on your desktop. PC users may want to test Fences as an alternative.

Whiteboards for an engaging webinar presentation

Whiteboards are an essential part of any webinar presentation. They help you engage with your audience, add visual interest to your presentation, and make it easy for viewers to follow along.

Here’s a list of the best whiteboard tools:

4: Powerful presentations with Prezi

For all devices - Starts at $3/mo

Prezi is a cloud-based whiteboard tool that allows you to create engaging, visually-stunning presentations. With Prezi, you can zoom in and out of your presentation to highlight important information. This makes it easy for viewers to follow along and understand your message.

Prezi also offers a wide range of templates and tools to help you create your presentation.

5: Collaborate visually with Miro

For all devices - Offers a freemium

Miro is a cloud-based whiteboard tool that allows you to collaborate with team members in real-time. Miro also offers a wide range of templates and plugins to help create an engaging and interactive webinar presentation.

Pro tip : use Livestorm’s Miro interactive whiteboard integration to share and get feedback or ideas from team members during your presentation.

Perfecting your audio and video quality is essential for any webinar presentation. After all, if your audience can't see or hear you, they won't be able to engage with your content.

There’s a wide range of audio and video tools available, but here are a few of the best:

6: Krisp for zero noise distractions

For all devices - Offers a freemium and starts at $3/mo

Krisp is an AI-powered noise-canceling software for your microphone. It also adds a virtual filter between your microphone and your calling app. This ensures that your audio is crisp and clear of any background noise.

Pro tip : use Livestorm's integration with Krisp to boost the quality of your webinar presentation

7: Manycam — Virtual webcams

For: Mac OS and Windows — Free and starts at $29 / year

Manycam, just like Loopback, enables you to virtualize devices. This means that you can use different sources as video inputs and combine them into one single video input compatible with the browser, and, therefore compatible with Livestorm.

With Manycam during your webinars, you will be able to:

• Manage multiple cameras with a different setup for physical round tables,
• Use YouTube as a video source,
• Use web pages as video sources,
• Add overlays of text on top of your videos, webcam, etc. for your live events,
• Play different media as a playlist for pre-recorded webinars,

Interactions are key before, during, and after a webinar. You'll want to hear from your attendees, take questions, and give the audience a voice. Here are some of the best live chat tools to do just that.

8. Intercom to boost registrations and nurture leads

For: Mac OS and Windows — Starts at $11.99 per user/month.

Intercom is a live chat tool that aims at building customer relationships. It's a great way to nurture your leads and give them the right information at the right time.

With Intercom, you can:

• Add a live chat widget on your registration page
• Automatically send follow-up emails to registrants who didn't attend
• Send personalized emails to webinar attendees
• Track how many people registered, attended, and watched the replay

Pro tip : use Livestorm's Intercom integration to scale registration conversion rates and webinar attendance.

9. Generate qualifying leads with Drift during virtual events

For: Mac OS and Windows

Drift enables you to build relationships and engage with attendees by answering questions, scheduling a demo, qualifying leads, and more—right from your live chat. You can set triggers for certain actions to happen based on how your attendees interact with you.

With Drift, you can:

• Start a live chat with an attendee to answer their questions in real-time
• Prompt conversation with FAQs
• Schedule a demo with a lead after the webinar
• Send follow-up emails to attendees

Pro tip : use Livestorm's Drift integration to start conversations with your attendees and turn them into qualified leads

10. Use Help Scout Beacon to provide answers to common questions

Help Scout Beacon is a live chat tool that allows you to provide quick answers to common questions. It's great for FAQs, product information, and webinar details.

With Help Scout Beacon, you can:

• Display different messages based on which page of your website someone is viewing
• Customize the look and feel of your live chat widget

Pro tip : use Livestorm's Help Scout integration to add Beacon to your webinar registration pages and on-demand event rooms.

Ready to create a webinar presentation?

Webinar presentations are a great way to engage with customers and increase leads. Now that you know the basics of how to create a webinar presentation, it's time to start planning your content. Remember to keep your audience in mind and make sure that your content is engaging and useful.

With the right tools and a well-rounded webinar platform like Livestorm that integrates seamlessly with your existing tools, your webinar presentation will be a success. You can also use Livestorm features like automatic email reminders and calendar syncing to help automate your workflows. Compelling events inspire action and leave a lasting impression.

Frequently asked questions about how to create a webinar presentation

How to create a webinar presentation on zoom.

To create a webinar presentation on Zoom, create an account or sign in, click on the 'Webinars' tab, and click start.

How to prepare a webinar presentation?

To prepare a webinar presentation, you must first create an outline of your presentation, create or use a presentation template, add visuals and a CTA, and finally upload your presentation to a webinar software to ​​avoid any technical glitches during your live presentation.

How do you structure a webinar presentation?

The structure of your webinar presentation will depend on the purpose of your presentation. A typical webinar presentation structure includes an introduction, the body of the presentation, and a conclusion.

How do I start a webinar presentation?

To start a webinar presentation, have a clear idea of what you want to present, and have an outline of your presentation and any supporting materials such as slides or an infographic.

What makes a good webinar presentation?

A good webinar presentation is well planned and structured, has interesting and relevant content, and is easy to follow. Keep your audience engaged with Livestorm's live Q&A, polls, survey, and chat features.

Increase webinar attendance

Read this Ebook to grow your webinar attendance rate and generate leads.

About the author

Molly Hocutt - Content Manager

Molly joined Livestorm in 2019 as a Content Manager and manages written content production. Her work focuses on lead generation and organic website traffic.

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How to create a webinar presentation to win over attendees

March 29, 2021

If you want to convert your webinar attendees, get our tips on how to create a webinar presentation. They’re straightforward and will help you wow your audience.

You’re getting ready to put together your slide deck for your next webinar presentation.

And you find yourself staring at a blank laptop screen.

Sure, you can open PowerPoint and quickly bust out some presentation slides.

But, what’s going to make it an engaging webinar that actually converts?

The last thing you want to do is waste time creating a lengthy slide deck that prematurely ends up in your archive folder.

Today, we’ll fill you in on how to put together a successful webinar, including seven straightforward steps, plus webinar slide examples.

Let’s hop to it.

7 steps to create a high-converting webinar presentation

Step #1. begin with your title slide concept.

Before beginning any design work for your presentation slides, it’s worth outlining the content for your slide deck, starting with your title page.

While your title page should be a visually pleasing slide that’s easy to digest, it’s also important to carry this general rule from your title slide throughout your entire slide deck:

Stick to the 1-to-1 ratio rule of including one concept per slide.

It’s very similar to the 1-to-1 attention ratio when designing a high-converting landing page. The highest converting landing pages include one single link .

The reason why the single-focused approach works so well is that it’s a way to keep your target audience away from overchoice and cognitive overload .

Specifically with your title slide, you can leverage this less-is-more idea by sticking to these basic elements:

Your webinar title

A subheading

The webinar presenter’s name

A compelling visual

We’ll address more details about the visual design later, but for now, just understand that the main goal for your title page is simplicity, and the visual image is a prominent part of it.

This also means it’s a great branding opportunity where you can show off your brand identity and personality a bit.

To put it into context, check out this title slide template , which is both compelling and simple.

Alternatively, this one from leading branding expert Mark Lack includes his webinar title, his headshot, and four quick visual points about what to expect.

The gist is to start with a clean title slide that leads into an equally simple slide deck presentation.

Before diving into the meat of your presentation, there are two steps that help you build credibility and trust among your attendees.

Step #2. Include a brief overview of your experience

To say that building trust and credibility is important is a big understatement.

A mighty 81% of consumers need to trust the brands they purchase from.

On top of that, another 66% of consumers believe transparency is one of the most attractive qualities of a brand.

That being said, it’s vital to give your target audience a reason to trust you.

Presenters can accomplish this in the form of sharing a bit of their own story.

Back to our Mark Lack example, at the intro of his webinar, he shares his transformation from a “punk and failure in school” to becoming a “multi-millionaire and top personal branding expert by the age of 30”.

If you don’t want to divulge how you’ve morphed from your teen years, you can also share your business experience.

Like webinar presenters Aidan Booth and Steve Clayton did, who started their first online business ideas back in 2005 and 2003 respectively.

While Aidan and Steve squeeze in a lot of info on their background slide, they’re able to share credibility-boosting qualifications, like their “30 years of combined online business experience” and how they “run multiple 7-figure businesses”.

In sum, provide a few slides explaining why people should listen to you. It doesn’t have to be elaborate — just share some points that build your credibility as an expert in your field.

Your background story isn’t the only aspect that builds trust, though.

There’s also your happy customers’ stories — head to our next step for more.

Step #3. Introduce testimonials and social proof

Your next step for creating a successful webinar presentation is to include a healthy dose of testimonials and social proof.

Testimonials are so powerful that 72% of consumers claim positive testimonials and reviews increase their trust in a brand.

Not to mention, if people see that others are getting results, they’ll believe they can get results, too.

To feature your happy customers, you can include screenshots of people sharing their wins in social media posts, like in this example from Mark Lack’s webinar .

Or individual client success stories that are more drawn out.

Of course, the more you have, the better. Here’s how to show off a range of client testimonials in one slide .

Basically, the point here is short and sweet:

It’s a good idea to include testimonials and social proof both before and after your main webinar content.

It’ll help your viewers pay more attention to your main lesson and be more inclined to follow your next steps.

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Now, for your webinar’s main course.

Step #4. Outline your main webinar topic

Whether it’s jotting down bullet points or scripting out your key points, it’s important to lay out the main chunk of your webinar content in a clean and clear way before heading into any slide deck design work.

Simply map out the flow of your tutorial and try to keep your perspective scaled back when outlining your main webinar content.

Bonus tip: While you may be the expert in your field (and you certainly want to position yourself as a thought leader in your niche), it’s important to stick to a specific topic in your webinar.

The point of your webinar presentation is less about sharing everything you know about your webinar topic or subject matter, and more about sharing a very focused tutorial that teaches your audience how to achieve one main goal.

One way to stay focused while crafting your webinar slide content is to think of your outline in terms of an agenda or table of contents.

In slide form, here’s another screenshot from Mark Lack’s Masterclass webinar presentation. It puts you in the mindset of the purpose of your webinar, anticipating the upcoming lesson layout.

If you want to dig a little deeper, you can map out a simple framework for your webinar tutorial, like in this Introduction to Blockchain webinar description, which breaks up the presentation into three main points:

Introduction

Who the webinar is most beneficial for

Just adapt the format to suit your specific topic.

Pretty simple, right?

This simplicity applies to not only the flow of your presentation slides, but also the content of each slide.

Given that a whopping 90% of marketers believe that visual content is either very important, quite important, or that their strategy is nothing without visuals, it’s wise to rely heavily on graphic content throughout your webinar presentation.

Take, for example, successful entrepreneur and expert marketer Blake Nubar’s Partner Program webinar presentation.

It’s not unusual for one of Blake’s slides to include mainly visual content, like this one:

Even his text-heavy slides include images, like this one:

Notice that, while Blake includes several bullet points, they’re all super short.

His slides that are text-only are also very focused, like this one that highlights a single idea.

The main point to glean is: If there’s an opportunity to slim down the information while still getting your main point across, do it.

With graphs, for instance, cut out any clutter possible, like in this chart that grays out the extra colors making it super simple to understand the graph’s trend.

At the risk of sounding like a broken record, less is more. Keep it simple — from your presentation flow to the content on each presentation slide.

After the meat of your webinar presentation is mapped out, you’re ready to inspire your webinar attendees to take action — our next tip.

Step #5. Focus on your call-to-action

The final slides of your webinar presentation should focus on your main call-to-action (CTA).

In question form, what specific action do you want your attendees to take next?

This is particularly important if you’re selling with webinars .

KIBO Code Quantum ’s CTA is to redeem a free discount gift for enrolling in their program by heading to their featured URL.

Coach Trainer Kendall SummerHawk ’s CTA is to click the button below her webinar or head over to her site URL to join her coaching program.

Course creator David Siteman Garland even adds a layer of urgency to his final CTA page with a blue timer at the top right of his slide screen.

In addition to his CTA’s URL at the top of the slide, David also adds a CTA at the right of his webinar screen to time the countdown of his 20-minute closing Q&A session, which you can do using WebinarJam’s webinar platform.

Fancy CTA boxes aside, the common theme here is your attendees take the next step toward converting into customers.

Even if it’s not to purchase on the spot, make it an obvious CTA that urges your attendees to take action.

Beyond your CTA, it’s also important to include a Q&A if you’re hosting a live webinar.

After all, out of all webinar resources, people see Q&A sessions as a resource that’s 81% better than all other webinar resources.

This makes sense, especially when you consider the overwhelming 92% of attendees that want a live Q&A session at the end of webinars.

If you can, invite a colleague to be your webinar moderator, so they can feed you questions from the webinar platform ’s chatbox. This allows you to focus on answering questions instead of fishing through comments.

If you’re worried about going over your set webinar time, just be sure to build the Q&A time into your presentation time.

These days, the average time attendees spend consuming webinar content is 53 minutes .

So try to find a slot in there, and of course, experiment and iterate as needed.

In a nutshell:

At the close of your webinar, include a Q&A for live webinars to overcome any objections, and end with a very clear CTA that your attendees can follow next.

As far as your webinar slides go, that’s a wrap. It’s time to put your ideas and bullet points into an actual slide deck design.

Step #6. Use a slide deck template to design your presentation slides

Now that you’ve done most of the heavy lifting, the fun part is to add your webinar content to actual slides.

To do this, we recommend using presentation slide templates.

Why? For one, it saves a ton of time.

As in, going from between 5–8 hours to between 45–120 minutes when you start with an existing presentation template.

Another reason why we love templates is most of them are beautifully pre-designed and available at a low cost, without having to hire a designer.

Venngage , for instance, offers a wide range of professionally designed templates to choose from.

Same with Canva , which offers hundreds of customizable presentation templates.

And if you’re a Microsoft Office user, PowerPoint has built-in slide deck templates that you can customize and design as you input your content.

If you do the pre-work, this step is also short and sweet:

After you’ve completed the bulk of work by outlining your webinar flow and content, transferring it to presentation slides should be straightforward if you use a slide deck template.

If you’ve made it this far, congrats . You’re well on your way to presenting an impressive webinar. We’ll leave you with just a few more details to seal the deal.

Step #7. Practice and prepare for your webinar presentation

Beyond your slide deck, there are a few more key points worth sharing, the first being — practice.

Do a dry run and rehearse your webinar presentation as many times as you need to feel comfortable.

The more you run through your subject matter, the more you’ll overcome your presentation jitters .

And to help boost your camera confidence , look the part. People who dress the part have more confidence.

In fact, your attendees will subconsciously take you more seriously, and most importantly, so will you.

Even if you focus the majority of your webinar on your slide deck, you can still face your webcam and present face-to-camera, either at the beginning or end of your webinar.

Another option is to show up in a small corner alongside your webinar slides, which most webinar software lets you do.

Like in this recording layout using Zoom ’s webinar platform, for example.

Or in Buffer’s Optimizing your Social Channels for Success webinar, which displays their presenter’s face-to-camera shot in the corner of the main presentation window.

Either way, it’s worth making an appearance in front of your target audience to build credibility and get your audience to know, like, and trust you.

From a tech standpoint, it’s also vital to have your audio quality come through as crystal clear.

No matter the webinar format — whether you’re presenting as a guest speaker at a live event or hosting your own webinar as a prerecorded online event — make sure your audio set up is clean.

It’s also worth getting your hands on a reliable headset, so you can express yourself hands-free. The last thing you want to do is get distracted by unclear audio or fumble around with your tech setup.

And, last but not least, our final bonus tip is to nurture your email list and follow up with your webinar attendees.

Given that 80% of sales are made in the fifth to twelfth contact, it’s important to continue nurturing your webinar attendees.

Here’s the recap:

While your slide deck may be the meat of your webinar presentation, it’s not the only thing that needs fine-tuning before, during, and after your big day. Don’t forget to practice, check your equipment, and snag yourself a spot for some face-to-camera interaction during your webinar.

And, of course, don’t forget to follow up. No one likes to be left on read, and that definitely includes your audience.

Here’s to hosting a successful webinar presentation and growing your business

While there’s no shortage of webinar presentation formats and types out there, if you focus on your main goal of teaching your attendees how to achieve one main result, the rest should take care of itself.

Especially with a trusty structure to follow.

Just follow our seven steps to craft a successful webinar presentation:

Start with a compelling and simple title page that sets the stage for your whole webinar.

Build trust by sharing a story that positions you as an expert in your field.

Nurture even more credibility by sharing testimonial stories and social proof.

Outline your main webinar content in a clean streamlined format. Use lots of visuals.

Include a clear CTA at the end of your webinar (and Q&A if it makes sense).

Transfer your webinar content to a slide deck format using design templates.

Practice your webinar, dress on-brand, properly set up tech details, and continue to nurture your target audience.

In the market to sell your webinars ? Podia is the perfect platform to manage, schedule, and sell your webinars — along with all of your other digital products like online courses and digital downloads.

Get started for free today.

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About the author

Cyn Meyer was a content writer for Podia , an all-in-one platform where online courses, digital downloads, and communities scale with their creators. Cyn also enjoys playing music, helping retirees live active, healthy, engaged lifestyles, and hopping into the ocean.

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How to Give a Webinar Presentation

• Dorie Clark

Strategies to make the experience less awkward for you — and your audience.

Presenting in a webinar — when you often don’t have access to visual cues about how the audience is responding — can sometimes feel disconcerting or awkward. Here are a few strategies to improve the experience for you and your audience. First, make use of the camera. Many professionals don’t like looking at themselves on camera, but that’s not a valid excuse when you consider how much more engaged listeners are when watching a real person talk to them. Next, an important corollary point: If you’re using the camera, you have to be mindful of visual aesthetics. Specifically, adjust your camera so that it’s giving a straight-on view of your face, and test out how your chosen backdrop appears to participants. It’s also a good idea to rehearse the mechanics of the webinar software you’re using. And finally, decide in advance how you’ll handle audience participation.

As more and more companies cultivate a global workforce and international client base, it’s increasingly necessary to present remotely. For years, teleconferencing was the best option, but in the past five years internet speeds and web conferencing technologies have become sufficiently robust to support a shift to live video streaming. But presenting in a webinar — when you often don’t have access to visual cues about how the audience is responding — can sometimes feel disconcerting or awkward.

• Dorie Clark is a marketing strategist and keynote speaker who teaches at Duke University’s Fuqua School of Business and has been named one of the Top 50 business thinkers in the world by Thinkers50. Her latest book is The Long Game: How to Be a Long-Term Thinker in a Short-Term World (HBR Press, 2021) and you can receive her free Long Game strategic thinking self-assessment .

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55 Actionable Webinar Tips & Tricks Every Presenter Should know

• March 5, 2019

You learn a thing or two when you host 500+ webinars with your team.

Mostly by falling flat on your face 😉

To help you avoid that same fate I’ve put together this ludicrously long list of the 55 webinar tips I wish I’d known years ago.

Gained from hard-earned experience, the gracious advice of many webinerds and from analyzing over half a million events in two studies ¹ ² during my time at GoToWebinar.

This post is looooooong, clocking in at ~9,756 words. No time right now?

If you’re brave, scroll all the way. Otherwise to make it easier I’ve broken the tips down into chapters:

Table of Contents

Tips for planning a webinar, 1. define your audience & what's in it for them.

This is a bit like content 101, but for your webinar to resonate you’ll need to understand who you’re creating the content for and what they’ll get out of it.

Use this simple formula and fill in the grey blanks:

What’s in it for them

Example: After this webinar [ new 1st year students at Hogwarts ] will [ be able to brew a basic pepperup potion ] because they have learned [ how to handle a cauldron ], [ what the key ingredients are ] and [ the precise timing to brew the potion ].

Your [DESIRED OUTCOME] is what you’ll use for brainstorming title ideas. Your [TAKEWAYS 1-3] are the bullets you’ll use to tell potential attendees what they’ll get out of the webinar.

2. Find a Webinar Topic that's Sure to Draw a Crowd

You’ve defined your audience. Now you need a magnetic topic so they’ll want to sign-up for your webinar.

LogMeIn surveyed over 3,000 professionals to understand what motivates them to consume content. Here’s what they want:

• Learn new knowledge or skills in my field 
• Stay up-to-date with news & trends in my industry 
• Get fresh ideas related to my work

The takeaways:

Read more detailed tips on how to find a webinar topic here .

3. Write an irresistible Webinar Title

When my team and I analyzed the aforementioned half-million+ session we were trying to really understand what works and what doesn’t. One thing we looked for was patterns in titles.

Turns out using the right pattern can boost your webinar registrations by 43% ! Here are the three title formulas that are proven to work best:

• Lists. Lists performed 43% above average. Take the post you're just reading as an example: 55 Actionable Webinar Tips, Tricks & Techniques Every Presenter Should know
• How to's How to's drove 36% more registrations when compared to the average. I love how to's because they're so simple to apply. You can reframe virtually any topic. Which of the two titles below do you think is better? "Data Visualization" or "How to visualize data to generate instant insights"
• Beginner's Guides Entry-level information and 101s outperformed the average by 31%. This is another pattern that is easy to apply. Just add 101 to your topic. To stay with the previous example: Data Visualization 101

Need more inspiration? Here are all six webinar title formulas that I found work.

Using the right headline formula can boost webinar registrations by 43%! The formulas that work? 1. List posts 2. How-to's 3. Beginner Guides / 101s Tweet

4. Webinar, Workshop, Masterclass. Experiment!

No-one says you have to call your webinar a webinar. 

Try alternatives like “Workshop”, “Masterclass” or “Training” and see if you get better response and attendance rates. 

I’ve found average attendance rates increase when you experiment with other terms.

This is what everybody calls it and there’s nothing wrong with it. The average attendance rate for this segment was 37%

As Val Geisler of ConvertKit points out  workshops create an expectation of more learning / less sales pitch . We’ve found a slightly higher attendance rate of 40%.

The term “Masterclass” evokes in-depth knowledge taught by a true expert and saw the highest attendance rate.

5. Tuesday to Thursday are the Best Webinar Days

The important bit here is when not to host a webinar. Data shows Monday and Friday are best avoided. Same for weekends of course.

That leaves Tuesday, Wednesday and Thursday as good days to schedule a webinar. The difference between the three is negligible. Thursday leads in total number of attendees, but Tuesday and Wednesday have higher attendance rates.

Get the full scoop on why these are the best days of the week to host a webinar here .

6. The Best Time to host a Webinar is 11am local time

In our analyzing  the half-million sessions I also looked at the time of day that drives the highest attendance. If all your attendees are in the same time zone, that time is 11 a.m. , closely followed by 10 a.m. 

However, if your audience is the US in general, the times below are the best time to host due to how the population is concentrated on the coasts. Noon Pacific, 3 p.m. Eastern yielded the most attendees per webinar on average. 

Best time to host a webinar by US timezone ( Source )

You’ll find a more in-depth analysis of which times are best to hold a webinar here (differentiated by whether you’re looking to maximize registrations or attendance).

7. Pick a Quiet Spot to run your Webinar

You’ll want to maximize your chances of success and minimize distractions. Accordingly, the ideal webinar spot is… 

• Equipped with a dependable Internet connection This one is critical. Good webinar tools will attempt to reconnect when your Internet drops out, but you'll want to take no chances. Have your phone & mobile hotspot ready in case of emergencies.
• Quiet Open office floor plan? Get a room! Ideally one with a door. For good sound try to avoid rooms with lots of hard surfaces (like your typical meeting room). Convert a lightbox into a DIY "on air" sign like I've done below to ensure no-one barges in.

8. Essential Webinar Equipment

You probably already have all the basic equipment it takes to run a webinar as the requirements are pretty minimal. A basic setup consists of:

• A computer. Pretty much anyone will do.
• A USB microphone or headset.
• Webinar Software

You can obviously take that quite a bit further. The photo below shows what my setup looks like. I have two monitors, a standing desk, a light bar, a green screen and an HD webcam. You can’t see it in the photo, but the standing desk has wheels. I simply take it to a good spot that’s available.

Read more about my mobile setup here . I also keep an updated list of webinar equipment recommendations .

Selecting the right webinar software depends a lot on your use case. I’ve written a separate post that shows what the cheapest webinar platforms are and comes with recommendations grouped by use case.

9. Always, always, always do a Webinar Dry Run

Once upon a time, I got a hotshot social media influencer to guest speak on one of my webinars – for free!

Over 1 million followers on Twitter, serial entrepreneur. Man was I thrilled. Too busy for a dry run. No problem, I understand. 

Webinar Day. More than 1,000 registrations. Go live T-minus 10 minutes. No influencer in sight. I’m hyperventilating while I visualize the absolute train wreck this webinar will be.

Finally, 5 minutes before the start time the influencer shows up. The introduction is bumpy, but at last, the main part of the presentation is up. 

But wait, first here’s a 15-minutes public service announcement on the entrepreneur’s latest startup. The content after that was brilliant, but we had already lost a big part of the audience.

To this day this is my worst-rated webinar – by far. The obvious moral of the story: always have a dry-run.

It helps ensure the tech works, gets you aligned on content, gives you a chance to practice the general presentation flow & speaker intro as well as handovers. For even more peace of mind, keep a webinar checklist handy throughout the planning process.

Want to Avoid your Webinars ending up a Train Wreck?

Join one of my monthly intensive workshops. Sign-up is open now:

Webinar 101 – The Beginner’s Guide to Webinars

Webinar 201 – The Advanced Guide to Webinars

Tips for Creating Webinar Content

10. structure your webinars with this simple blueprint.

The first time I secured a speaking slot at Hubspot’s INBOUND conference I was ecstatic, but also really worried. Would I be able to hold my own in a line-up of somewhat intimidating marketing all-stars?

I decided to get a  presentation coach, Dr. Ethan Becker  from the Speech Improvement Company and I learned a ton. One of my favorites is this simple blueprint for structuring an effective talk (first developed by a preacher – hey, whatever works):

• Tell them what you’re going to tell them This can be accomplished by a pretty standard “Agenda” slide, but I prefer just sticking with your title and a two-sentence summary. Then you go straight to the good stuff of what’s in it for them in step 2. 
• Tell them why they should listen This is a great way to get your audience to commit and engage. What will their main benefit be from listening to you? What will they be able to do after that they can’t do now? On webinars, I like using a poll for this. I’ll ask if they are beginners or pros. Then pitch what I believe the value will be to both ends of the spectrum. Another great poll for this is to ask their main challenges, then pitch how I’ll address each.
• Tell them This is the main content of your presentation. For every key point consider how you can make it actionable.
• Tell them what you told them You conclude your presentation by recapping your key points and your call-to-action. At conferences, this is typically where people get their phones out and post your slide to Twitter. It reinforces the value you delivered and makes you memorable.

I’ve built a presentation template you can use to implement this blueprint. Get it below ⬇

• Layouts specifically made for webinars
• Easy to edit & adapt
• Add your custom color scheme & logo
• Over 50 layouts included
• Follows the tell/tell/told blueprint
• Includes hook & call-to-action layout

Subscribe to my newsletter to get free webinar tips & updates and get instant access to the template.

I never send spam & you can unsubscribe anytime. See the  terms  &  privacy policy  here.

11. Create a Webinar Presentation that WOWs

When it comes to webinar slide decks, less is more. Less text. Fewer, more impactful images. Use these simple guidelines:

Are there exceptions to the one idea/one image rule? Yes, absolutely. But my rule of thumb is to have 80% of your slides follow this format. 

If you want to learn more, Katy French from Visage has put a good visual guide together for  designing beautiful slides . I’m also a fan of Tomas Bay’s  Skillshare course (& agency) “Slides that rock . My own thoughts on how to spruce up your webinar slide deck are over here .

For inspiration, here are two of my all-time favorite slide decks:

Still hungry for more? Check out my other four inspiring PowerPoint slide ideas and steal them for your own decks.

12. Housekeeping: Preempt the typical Webinar Questions

There are a couple of questions you are guaranteed to get every time you host a webinar:

• Are you recording this?
• How can I access the recording?
• Will you share the slide deck from your presentation?

Preempt these question with a standard housekeeping slide. I like to also remind the audience I want their feedback, so mine looks like this:

13. Free (or Affordable) Tools for Beautiful Slide Decks

Using the right tool for the job is the key to getting stuff done quickly. Over the years I’ve built a toolkit of trusted apps that work for me. They’re all either free or extremely affordable and none of them have ever let me down.

• Canva’s Guide to Font Pairing
• Unique custom fonts from Lost Type
• Pre-paired web fonts  
• Pre-made palettes to pick from: Colourlovers 
• Quickly generate a color scheme with Coolors
• DIY with a color wheel  
• My clear favorite for free stock photos: Unsplash
• Alternative source: Pexels
• If you have to go paid: iStock photos

Design Tools

• Shockingly PowerPoint is  often good enough
• For more power & templates try Canva
• For the basics & image editing I use paint.net

Video Tools

• I love Vyond for short explainer videos
• Wondershare Filmora is my favorite video editor
• Lastly, Wave is nifty for creating promo videos

Cool Extras

• I love Giphy to download  animated GIFs & memes  and to make my own. 
• Iconfinder is my source of choice for (gasp!)  icons

Tips for Promoting a Webinar

14. how to get more people to attend your webinar.

The formula that determines the number of attendees for any webinars is obvious:

# of registrations X show rate =  # of attendees

So there are two ways to increase attendance:

• Get more people to register
• Increase the show rate

What’s not so obvious is that one outperforms the other by leaps & bounds. Can you guess which one it is?

It is far more impactful for you to focus on getting more people to register. Let’s do some basic math:

Scenario 1 You sent a promo email to your list and now have 100 people registered. Your attendance rate is the lead gen industry average of 37%, so 37 people attend your webinar.

Scenario 2 – Focus on attendance rate For your next webinar, you put all your effort into improving attendance rate. You make it easier for registrants to add the event to their calendar, send more email reminders and also a text reminder. As a result, your show rate increases to 42%. At 100 registrants your next webinar, therefore, boasts 42 attendees .

Scenario 3 – Focus on promotion For your third webinar you look for more ways to promote the event. You find a co-host that co-markets the webinar with you and get 25% more registrations (this is the average we’ve seen with our won co-sponsored webinars). 125 registrations with your original 37% attendance rate yield 46 attendees .

So even on a small scale your time is better spent promoting the event, but the real power comes from scaling your promotion. 

There is a hard limit to how far you can increase your attendance rate, but there is no limit to how far you can scale promotion.

Case in point: Of the top 100 most-attended webinars analyzed in this study , only 42% had an above average attendance rate.

The other 58% had poor attendance rates but excelled at promoting their webinars to drive high numbers of registrants.

15. Promote your Webinars Early & Until the Last Minute

In a separate analysis we looked at a sample of almost one million people that had registered for a webinar. One thing we wanted to know was how far in advance they signed up.

Turns out 15% register more than 14 days in advance, 52% in the 14 days before the webinar and 33% don’t sign up until the very last day.

The conclusion is that you should start promoting as far as four weeks before the webinar and keep promoting the event until the very day of the webinar. Don’t be shy and add some urgency: “Only 10 minutes left! Sign up now for [WEBINAR NAME]”.

16. Email is by far the Best Webinar Promotion Tactic

Email is the undisputed #1 tactic for driving registrations. Unbounce’s case is a good example of the combined power of emails and webinars. In their 15-Step breakdown of a revenue-generating webinar program , they share that 70% of their registrations came from email.

SaaS Marketing Consultant & former VP Marketing at Unbounce

70% of all our webinar registrations come via our invitation emails. Georgiana Laudi

I’ve seen similar results on webinars I’ve hosted. For my webinars, the email list typically drives about 60% of  registrations. Co-marketing has been the #2 source of registrations at 25%. This again is mainly the result of email marketing – the co-marketing partner invites their list.

17. The perfect Webinar Invite Email

To make email your prime source of registrations you need a compelling email invite. A good email invite…

• takes your magnetic webinar headline (see tip 3) as the subject line
• is short. Keep your intro to two or three lines max
• doesn’t talk about you, but about what’s in it for your audience
• lists those benefits in short bullet points (see the benefits you articulated in tip 1)
• needs a clear call-to-action. Put it in the top third of your email & repeat it at the bottom

For further reading, check out my webinar email insights.

18. Frequently Change your Invite Template

In a past role my team and I saw the performance of our webinar invites slowly decline. We were puzzled. We were using all the best practices. Our email list was fresh and healthy. How could this be?

We decided to run a split test for the next webinar. Half of our list would get our standard HTML template. The other half would get a text-only email. The plain text email outperformed our HTML template by 41%.  That turns out to be a common story in B2B as this survey of email marketers found .

So time to ditch all your well-designed templates? Not quite. Our text-only invites also saw a performance decrease over time. 

The lesson: email fatigue is real. Mix up your emails to keep open rates and engagement high :

• Try well-designed HTML templates versus plain text emails
• Try adding an image teasing a video as an additional incentive to click 
• Try mixing up the sender name (see next tip)
• Try different send times 

19. Optimize the Sender Name of your Webinar Invites

One of the easiest ways to get a bump in registrations is to experiment with your sender name. Any modern email marketing tool will allow you to A/B test this aspect, and the impact can be dramatic. 

A few sender name options you can test :

But definitely avoid :

💊 Generic terms No, “Webinars” is not a good sender name.

When we first switched from sending from  “Company name” to “Daniel from Company name” our attendance rate went from 35% to 42%. Unfortunately, that didn’t last, so as mentioned in tip 19: Mix it up!

20. A/B Test your Subject Lines to maximize Attendance

Another obvious subject for A/B tests is the subject line. In tip 3 I talked about finding an irresistible webinar title. 

A subject line split test is the fastest way to find if you’re on the right track. Take 10% or 20% of your list and send a split test. Then send the winning variation to the remaining subscribers.

Things to test:

• Start the subject line with “[Webinar]” inserted before the title, e.g. “[Webinar] How to brew a Pepperup potion”
• Formulate your title as a question, e.g. “Are you struggling to create even basic potions?”
• Test two different titles altogether, e.g. “New research: Pepperup potions revealed as a scam” vs “The 9 most common misconceptions about Pepperup potions”
•  Add personalization to the subject line, e.g.  “Harry, Hermione makes the far better Pepperup potion”

21. Re-send the Invite to anyone who hasn't opened

Send a second invite to anyone who hasn’t opened the initial invite. A case study from SendPulse saw this practice increase the open rate from 13.08% in the first send to 20.04% after the second send.

Make sure that you put a three- to four-day wait period in between and change up the subject line and ideally the content of the email. As open rates are not 100% reliable it also makes sense to suppress anybody who has already registered for the webinar.

Here’s an example from my inbox. You could argue the Content Marketing Institute could have been more creative with their second subject line 😉.

The second send will always have lower engagement, so use this tactic in small doses as you run the risk of negatively impacting your sender reputation.

22. Prompt Registrants to "add to Calendar"

The “Thank you” page and confirmation email are also the perfect place to start engaging with your audience ahead of the event by asking them to share their most burning questions so you can address them live.

23. Increase Registrations with Co-Marketing

Potentially my favorite tip on this list, Co-Marketing is the most overlooked secret of getting a full house for your webinars.

So go find a partner who has an adjacent, complementary service or product and a similar target audience and ask them to co-host a webinar with them.

I proactively reach out to interesting partners through LinkedIn, usually starting with their CMO or Marketing VP. If that doesn’t yield a response I try to find the person that runs their webinars.

You jointly promote the event to both your lists and social channels, bring expert speakers on from either side and share the registrant and attendee list afterwards (make sure you get explicit consent on your registration page).

The average increase in registrations I’ve seen for my co-marketing webinars is 25%. My best jointly hosted webinar saw 34% of registrations come from the partner and a nice total of 1992 registrations. 

24. Increase Sign-Ups by 43.8% with Short Video Teasers

Want 43.8% more sign-ups from your standard list at no extra cost? Of course you do! Who doesn’t? That’s what a test I ran achieved – by adding a video teaser to our email invite and landing page.

Below is the email invite with the promo video. I co-hosted the webinar with Vyond, a DIY tool for explainer videos and that’s also the tool I used for creating the teaser.

The click-through rate of the email with video outperformed the control by 24%. While it looks like a video embedded in an email it’s really just a GIF image that linked to the landing page.

We got another 24% lift on the landing page – this time as measured in conversion rate from page visit to webinar sign-up. Here’s what the registration page looked like:

The result was a compounded 43.8% increase in registrations. My first video took me about five hours to produce, but by now I average about 40 minutes per video. Very well worth the effort in my book. Check out the example video teaser we used below (more examples on my  Youtube channel on webinars ).

25. Key Ingredients for a high-converting Landing Page

Your webinar registration needs to do the final convincing. You’ve gotten your potential audience this far. They are interested in your topic. Now it’s time to seal the deal.

Use this short checklist to ensure you’re on track:

• Repeat your compelling webinar title in large font
• Explain the value for potential attendees in no more than three sentences
• Present the 3-5 key benefits that articulate what attendees will learn in an easy-to-read bullet list
• Show an image and short bio of your speakers
• Make sure your form only asks for the minimum fields required. Just name and email ideally. You can always find more about your audience through polls on the webinar itself.
• End with a clear call-to-action button. “Save your spot” is a good place to start

Many landing page tools like  Unbounce  and  LeadPages  come with pre-built webinar registration page templates you can easily edit and make your own.

If you’re on a limited budget you can achieve great results on the cheap with WordPress and a free page builder like Elementor. Here’s a  registration page that I built on the cheap  with just that setup

The example below from Usertesting.com  has all the basics of a solid webinar sign-up page.

A bold headline that makes it easy to understand what the webinar is about.

Clear information on date & time of the event. Bonus points for clarifying it’s free.

Personally would have kept this to three lines max.

Easy-to-read list of key take-aways

Friendly-looking photo of the presenter. Would have loved to learn a bit more about Stephen.

Moderately short form. Could be clearer which fields are required.

Phone number is tricky and might work better with text  reminders offered as a value exchange.

Country could be populated from GEO-IP. Number of employees might better be asked through an in-session poll.

Obvious call-to-action and unobtrusive, but highly visible link to terms and privacy policy. 

26. Put your Forms in a Modal

I seem to recall  Tim Paige  once published results from an a/b test proving the efficacy of this approach, but have sadly misplaced the link to the test (sorry ;-). That said I’ll take the fact that all their webinar templates follow this format as proof it works. See the animation for a quick example.

This type of form-in-a-popup combines great with a post-submit form. Once the registrant has entered the minimum information you display the registration confirmation in the modal. 

Underneath it you put a handful of form fields asking for more information “so I can better tailor the webinar to your interests”. Good questions to ask are experience level, use case, main challenge, etc. 

In tests, 61% of all registrants provided the additional information. Really helpful to get a better understanding of your audience and segment your contact list.

Marcus Taylor from LeadFormly has a  good write-up on how and why these multi-step forms work

27. Focus only on the next Action

When you think about webinar promotion a helpful approach is to think of each distinct element in your promotion as having one single job.

• The subject line of your email invite has one job: get the email opened
• Your email content has one job: make the reader click through to the landing page
• Your landing page headline has one job: get the reader to read the landing page
• Your landing page content has one job: get the viewer to sign up

This way you stay focused on what’s important, resulting in copy that guides the reader to the desired action: attending your webinar.

Credit for this approach goes to Joana Wiebe of CopyHackers . Here’s an illustration of the concept.

28. Facebook is your best Bet for Paid Promotion

As you know from tips 17 and 24, email and co-marketing are the best ways to drive organic traffic to your webinars.

But let’s say you have a budget to drive more registrations. How should you invest it?

The answer: Facebook!

There are two key success factors: 

Make sure you don’t forget the captions as the video ad will play back without sound until unmuted by the viewer.

29. Run the Same Webinar Twice!

Scheduling conflicts are the #1 reason people don’t join a webinar.

So if you have the time, offer two or even more alternative time slots and increase your chances of attendees finding a slot that works for them. You will see a much higher registration rate.

If you are short on time (and aren’t we all?) you can still use this tactic – simply run the exact same webinar twice. That’s exactly what Larry Kim , the founder of Wordstream and CEO of MobileMonkey , does.

Larry calls it Unicorn Marketing. Once you’ve identified a topic that really resonates with your audience (a unicorn) you home in on that success.

Below are real results from Larry’s webinars and they speak for themselves. Notice that a “Unicorn baby” is simply a variation of the same topic. Read up on the concept in Larry’s unicorn marketing post on Medium (well worth reading!). To take it to the next level, Larry recommends using Facebook messenger bots to do webinar sign-ups .

30. Remind Three Times

The best practice is to send three to four emails ahead of the webinar. 

As mentioned in tip 16 about 15% of webinar registrants sign up three or more weeks in advance so ideally, you start promoting four weeks in advance. 

In a four-week time frame I’d send:

• The initial invite four weeks in advance
• The first reminder a week before the webinar
• The second reminder a day before
• The last reminder on the morning of or an hour before the webinar

If you only have two weeks to promote I’d reduce it to three emails where the invite is 7-14 days before the webinar, followed by a reminder the day before and on the day of the webinar.

Terry and Lori from Wild Apricot, a membership management tool targeted at non-profits, have tested reminder frequency and timing . The chart below shows the impact they’ve seen.

31. Increase Attendance with Text Message Reminders

Text message reminders can help you further boost your attendance rate.

Chris Brisson, co-founder of text message provider Call Loop, has experienced an average increase of an additional 7% .

Offering this reminder service also gives your attendees a reason to provide you with their mobile number, opening up an interesting communication channel.

Make sure you keep that field optional to keep registration rates high and make it clear what your registrants are opting into and how you will use the data.

Call Loop has a native integration with many webinar platforms , but you can also hook up alternatives like TextMagic through Zapier .

Tips for Presenting on a Webinar

32. three methods to overcome fear of public speaking.

As a teenager, I was mortified of public speaking ( read my story here ), but in 2011 I decided to tackle that fear head-on. I got myself a speaking slot to present a case study at Email Marketing Summit. 

Here’s what helped me survive that day and go on to speak at many conferences and on even more webinars:

🎻 Practice like your life depends on it I had read that Steve Jobs rehearsed all his major speeches weeks in advance and for many hours. So I tried to do the same. I rehearsed by myself, in front of my wife, and in front of my team. I rehearsed until every word felt natural and that’s exactly how it came out on stage.

📋 List your fears I learned this tip many years later from a speech coach. I had been accepted to speak at INBOUND. This would need to be my best speech ever. In my first session, my coach lured me into a trap. He said he was just looking to understand the background.

This is your first speech, right? No, no, I’ve done this before.

But INBOUND is a small event? No, this is a huge event!

And the speaking slot you got because you’re a sponsor, right? No, I applied and got accepted based on my topic.

Finally, it dawned on me where he was going. He showed me all the reasons to be confident and that helped.

The technique he taught me was to systematically list all my fears – ridicule, people getting up and leaving, completely blanking, etc. – and then to logically refute them one by one. I still do this today when the stakes are high.

Read this post if you’re quickly want to shake your own public speaking nerves .

33. Good Habits for Webinar Day

I always curse myself when I realize too late it’s webinar day and I’ve broken with one of my good habits. They may not be groundbreaking, but ignore at your own risk 😉

✅🚾 Lastly, take a bathroom break before you’re on 😉

34. Stand while you Deliver your Webinar

I like to stand when I deliver a webinar and I’m not alone in that. My friend Roger Courville, the Virtual Presenter, prefers standing too . It’s for the same reason you see rock, pop & opera singers stand most of the time: your voice will project better. 

Experiment with a standing desk to host your webinars from. I have one with wheels that I can take to any room I need it in. See the photo below.

Learn how to deliver engaging webinars

35. rock the webcam with a green screen.

Use a green screen to look your best no matter what location you’re presenting from and bring some Hollywood production value to your webinars.

You see me standing in front of my chroma wall in the photo in tip 34 above. It works like a roller banner you frequently see at trade shows. You simply pull the green screen out when you need it.

I’ve written a more detailed guide on how to produce webinars using a green screen on the GoToWebinar blog.

36. Minimize Distractions

Embarrassment. Aaah. Don’t we all crave that feeling?

No! You don’t. I don’t. Nobody does.

If you don’t want embarrassing Skype messages from your mom, or tasteless GIFs slacked to you courtesy of your co-workers, to feature on your webinars: Turn off all the distractions!

That’s right! 🔕 Put your phone on mute 💬 Close any chat and email notifications (Outlook, Skype, Slack etc.) 🛑 Put an “ON AIR” sign up so no-one barges in on your webinar

37. Have a Backup Plan

A while back I ran a webinar from a new room.

The room was specifically designed for webinars. It had great equipment, sound paneling, a great backdrop. It was awesome.

We did intense testing to make sure everything worked flawlessly. And it did.

Until the power went out.

You see, the room was set up to go into power save mode after 30 minutes without movement. The backdrop blocked the sensor. Halfway into the webinar, I lost power and my computer shut down. In all our testing we’d never run longer than 30 minutes.

Luckily I had my co-host Erica Maki on. She was able to keep the show running while I switched to my backup computer. 

The lesson: Always have a backup plan!

Here are some tips for webinar preparedness:

💻 Have a backup computer ready & joined to the webinar. 📶 Pair the backup computer with your mobile phone’s internet hotspot.  👊 Have a co-organizer in the session if at all possible.

No webinar platform can guarantee 100% uptime and there are a myriad other things that could go wrong.

With the tips above you’re prepared for power outages, internet issues, computer crashes and most other things that can (and occasionally will) go wrong.

As a bonus, here’s Erica showing off her emergency backup:

38. Boost your Confidence with Power Poses

One of my favorite Ted Talks is by Amy Cuddy and it talks about how body language can shape how you feel .

There’s been some back and forth about the validity of her findings, but her latest research seems to have silenced the critics.

What she found is that people that strike powerful poses also feel more powerful.

Ever needed to feel powerful?

Like right before going on stage to talk to hundreds or thousands of people?

So before every webinar my team and I, and when willing also our guest speakers, now power pose. I definitely feel better afterwards and we always have some good laughs doing it and feel less tense going into the webinar.

Would love to cite a source for this image. If you know it, please let me know.

Tips for Engaging your Audience

39. start early for pre-show banter.

Here’s why:

• It makes your early birds feel good about themselves. They get some exclusive pre-show banter as a reward for joining early.
• It reduces your webinar nerves . People come in one by one and not all at once at the top of the hour.
• It sets a relaxed & friendly tone . You go from the green room chat with your co-presenters to a small, intimate audience. Amicable chat ensues. Everyone feels good.

Ok, I’ve launched it early, now what?

• Personally greet attendees as they come. It’s fun for those called out by name and it helps the entire audience feel like a part of a group. Have too many people joining to call them out individually? Great. Tell the audience. “Wow, so many of you on today, I’m sorry I can’t greet you all personally.” Sounds friendly, human & relaxed.
• Stumped for topics? Two small talk staples work well: “Where are you joining from?” and “How’s the weather where you’re at?”. Variations work well too: “What do you see when you look out your window?”
• This is also a great moment to learn what the audience is interested in . What are their most pressing questions? What are they looking forward to from the way the webinar was described?

40. Get the Audience to lean in with Icebreakers

An easy way to get your audience engaged is to start with an icebreaker question. It’s a method proven in countless in-person workshops and it translates really well to a webinar.

Ask an open-ended question that anyone in your audience will find easy to answer and that relates to the content in your webinar.

Bonus points for making it fun. I’ve asked for favorite 80s TV shows (See slide below – probably my all-time favorite. As a German I always rejoice when I can get a David Hasselhoff reference into my decks), favorite robots, most horrible customer service experience, you name it.

Call out and comment on fun responses as they come in. This gets your webinar attendees familiar with the chat or Q&A function of your webinar tool and it gets them to take action.

In analyzing the average time an attendee spends on a webinar we’ve found that active participants in a webinar are more engaged, stay on longer and are more likely to respond to your call-to-action.

Here are some webinar icebreaker thought starters .

41. Get on Camera!

It’s surprisingly tough to get business people on camera. I polled a group of webinar organizers and a surprising 64% said they never get on camera . I think that’s a huge missed opportunity.

In 2011 the company I was with got acquired by Citrix, at the time the parent of GoToMeeting.

My local team in Germany was joined by colleagues in the UK and France. We decided getting on camera would be mandatory in all meetings and 1:1’s.

The months that followed turned me into a firm believer in the power of video. We couldn’t get all teams together in one place until six months later and when we did, it was as if we’d already met many times before.

The daily interaction on video had created the same intimacy you get from working together in an office.

It doesn’t matter if you “have a face for radio”. What matters is that you’re a real person with all the quirks any of us have. That makes you relatable and is the basis for building a relationship and ultimately trust with your audience.

Case in point: When I polled another webinar audience on whether they thought presenters on webcam were engaging or distracting, the verdict was clear. 83% said presenters on webcam are very engaging or engaging .

I hope I’ve convinced you to get on camera next time. Here are some bonus tips so you’ll look great when you do:

• Get an HD webcam (or even  stream with a DSLR camera ).  I’m using standard Logitech webcams and am quite happy with them. An affordable option is the  Logitech C922 Pro .
• Good lighting makes a massive difference. Justin Brown has a great  beginner’s guide on video lighting .
• As does a professional background. One trick is to do it like Hollywood and get a green screen . Another affordable option is to use simple paper backgrounds like video hosting company Wistia recommends.

If you try any of these tips and get on camera I’d love to hear about it in the comments below!

42. Introduce your Guest Speakers like Rock Stars

To get your audience is edge-of-their-seats excited introduce your guest speakers with a bit of fanfare.

Highlight their expertise, give an example of what you learned from them and why you’re excited about what they bring to the webinar.

Remember the structure I laid out in tip 10? The four times you “Tell them”? With the speaker introduction you “tell them why they should listen”.

Credit for this tip goes to Todd Earwood , who has nailed a webinar method and sequence that’s spot on. Check out this podcast by CoSchedule and listen to Todd lay it all out .

Below is an example of how I introduce guest speakers on my webinars.

43. Prompt Interactivity with Polls

Every one of your webinars should have 2-3 polls.

I’m serious. Polls are one of the most underestimated webinar tools and there’s no excuse for not using them as they are so simple to set up.

Polls have several great benefits :

• They get your audience to interact, instantly increasing their engagement and likelihood to stay on longer.
• You gain insights about the audience that you can use to adjust your talk on the fly.
• Polls provide quick & painless primary research data you can turn into content or share on social.
• They’re also great at helping you segment your audience and email list and increase the relevancy of your communication.
• Tied to that is their most important benefit: The information you gather through in-session polls helps your sales team understand the customer and craft a much more relevant follow-up.

My favorite poll questions to tailor your delivery :

• What’s your experience level with [TOPIC]? Beginner / Intermediate / Advanced / Pro
• The following one courtesy of Craig Hadden and has helped me more than once: How’s the pace of this webinar? Much too slow / A bit too slow / About right / A bit too fast / Much too fast

Great questions to better understand and segment your audience :

• What are your biggest challenges with [TOPIC]?
• What are your main use cases for [SERVICE]?

A typical question for gathering ad-hoc research data :

The tweet below is an example of data gathered from a webinar poll and shared on social.

Trouble getting your sales team to consistently follow-up on your webinar leads? You’re not alone! pic.twitter.com/rrAvq3TVbR — Daniel Waas (@DanielWaas) November 27, 2018

The poll question you should include in every one of your marketing webinars :

• Are you interested in a follow-up conversation Yes, please / Thanks, I’m good for now

44. Avoid the Seven Deadly Sins of Poor Webinars

I’ve invented my own metric for ensuring I deliver value and the audience stays with me (ta-da):

AIM = A verage I nsights per M inute

When I review my content, I look at each slide and think about what insight people will take away from it. If there’s not enough insight the slide gets cut. While focusing on insights is great for getting it right, you can also improve by simply not #%$!*@§ things up.

LogMeIn asked more than 3,000 professionals about their preferences when it comes to content . One thing that emerged were the seven deadly sins of poor Content you need to avoid:

45. Train your Voice to up your Presenter Game

You don’t need a voice coach but watching the short TED talk below by Julian Treasure will go a long in making you a more engaging presenter.

Don’t have time to watch a video? Here’s the gist of it: Julian proposes there are four cornerstones of an engaging speaker:

H onesty, A uthenticity, I ntegrity & L ove

This really resonates with me when I think of my own experience. You are more passionate and genuine when you speak about a topic close to your heart. And as people, we register on some level when we are being deceived.

Then Julian goes on to introduce the amazing toolset, that our voice is and shows how to use it. Personally, I find pace & volume to be the ones that are easiest to apply (starts at minute 4:38):

• Register • Timbre • Prosody • Pace • Pitch • Volume

Another fun part of the TED talk starts at 7:47 where Julian shows you how to warm up your voice before a speech. Check out the full video below:

46. Get Attendees' Attention with Quizzes

Quizzes are a fun variation of a standard poll that can break up longer stretches with a single speaker.

My friend Roger Courville , aka The Virtual Presenter, introduced me to this idea and the two quiz types below in particular. 

Quizzes are fun for everyone and an easy way to pull your audience back in and get attendees to interact and engage. 

One fun variation is “Are you smarter than a 1st grader?”. As you can see I put a slight spin on it and tailored it to my audience. Click through the image carousel to see how it works.

Another variation is “Fact or Crap”. This one is great for really driving a surprising point home that challenges your listeners’ preconceptions. You introduce a somewhat improbable statement, let the tension build a little and then reveal the surprising answer.

47. It's ok to Go Long with your Webinars

Webinars are the poster child for long-form content. If your content is good the participants will spend about an hour with you. Where else do you get to spend that much time with a prospect or customer?

Below are the average times in minutes a webinar attendee typically spends on a webinar, broken down by use case. 

Want yet more ideas? Here are a few other ways to deliver more engaging webinars .

Turn Attendees into Hot Leads

48. convert viewers with a clear call-to-action.

One of the best ways to boost conversions from a webinar is to capture the interest in the exact moment your audience is ready to take action. That’s why planning for what is called the hook or call-to-action is so important.

Deliver outstanding, immediately actionable insights and advice until two thirds into the webinar. You’ve demonstrated your expertise and provided value, now you have permission to prompt an action.

If you’ve done your job well your participants are full of new ideas to try and ready to roll up their sleeves. The perfect moment to tell them how you can help and give them one clear next step to take. That could be a consultation, a product demo, or a discount for a product.

Watch for this surefire sign your audience is ready to take your desired action 😉

I used to have a call-to-action sending attendees to landing page. They’d click the link during the webinar and get to the landing page where they would have to fill out a short form to get the offer.

Over the past year, I’ve changed my approach. I now start a quick poll asking “Would you like a follow-up conversation?”. I have a slide in my deck dedicated to just this purpose.

With the new approach, our average number of highly qualified leads increased by 244% and the value of sales pipeline generated still rose a respectable 220%. On average each of our webinars generates $69,000 in sales pipeline .

Using an in-session poll to get your audience to raise their hand for a follow-up works because there is no break in the experience. Attendees answer the poll right in the webinar tool and don’t have an additional click to a landing page and form fill to complete.

For listeners, the poll is a convenient way to take the next step and put what they’ve learned in the webinar into practice.

49. Remember to Provide a Recap

Don’t forget the recap slide.

Just before the end of the webinar, recap everything your audience just learned on one simple, visual summary slide.

When I present at conferences this is the moment everyone pulls their phone out, snaps a photo, and shares it on Twitter.

Build that moment into your webinar and actively encourage your audience to take a screenshot and share it. Here’s an example from one of my sessions.

50. Gather Feedback & Personalize with an Exit Survey

Most webinar tools allow you to survey attendees as they leave. Use that opportunity to gather feedback and information to personalize your follow-up .

To continuously improve our webinar program we ask viewers to rate the webinar on a four-point scale: Excellent, Good, Fair, Poor ”. We then calculate the percentage that answered excellent or good. Our highest rating so far was 96% with 69% rating it excellent. Our worst webinar got 63% good/excellent.

For fair and poor I read every single comment or question provided to understand where we can improve .

We also repeat the “Would you like a follow-up conversation?” question to generate additional conversations with anyone who might have missed the in-session poll. That includes people that only view the recording. Another compelling reason to keep that question.

Segmentation and personalization are two additional uses of the exit survey. Good questions to include are:

• Do they already use the type of product/service you offer?
• If yes, which competitor are they using?
• What is their primary use case?
• “Is there anything else we can help you with?” with an open text field frequently yields great insights as well.

Integrate your webinar tool with your marketing automation solution and your team has all the ingredients and context for a highly personalized follow-up .

51. Record All your Webinars

Always record your webinars.

Your audience will invariably ask for a recording. In fact, looking at our own webinar program, 26% of viewers will only watch on-demand. For many, access to the recording is why they signed up in the first place.

Plus, turning the recorded video into an on-demand webinar attracts a constant flow of new leads and extends the impact beyond the live event.

Many webinar platforms now offer so-called simulated live, replay, or evergreen webinars. These webinars feel like a live event to the attendee, but you don’t have to be there to host them. Instead, it’s simply a replay that unfolds exactly like the live event did. Bonus points if you include a transcription of everything that was said on the webinar.

This is a great way to save time and extend your reach. 

52. Send the Follow-up Email ASAP

Immediately after the webinar, write a follow-up email and send it to everyone that registered.

Recap the webinar briefly. You’re hopefully still riding the webinar high, so let that excitement shine through in your email.

Make sure you include…

• a link to the slides. I host my webinar slide decks on Slideshare for some extra exposure. I usually pre-upload them so I have a quicker turnaround for the follow-up email.
• a link to the recording. 
• a repeat of your call-to-action. In the example below I’ve put the call-to-action in the PS: line.

Most webinar tools allow you to automatically distinguish between attendees and absentees and will send the emails for you.

If the constraints of the standard template feel too limiting you can also automate your follow-up through a marketing automation or email marketing tool. Jessica from SmartBug Media has a detailed breakdown of how to realize a good webinar follow-up sequence in Hubspot .

I’ve put together a full set of webinar email templates (from invite to follow-up) you can adapt to your own needs.

53. Integrate with your CRM & Marketing Automation

As mentioned in tip 48 a well-executed hook can increase the MQLs (marketing-qualified leads) from your webinar by 244%.

But to turn those leads into results you’ll need an equally well-executed follow-up.

Timeliness and relevance are the two critical components for your sales team to successfully connect with the prospect and further the conversation.

With their point-in-time nature webinars automatically deliver on timeliness. Combining in-session polls, exit survey, Q&A and hook your team is poised to also deliver on relevance.

You’ll want to connect your webinar tool to your marketing automation and/or CRM system.

Tools like Hubspot, Marketo and Salesforce Pardot allow you to score webinar leads and route the hot ones straight to your sales team.

Here are the factors you should consider for your scoring process :

For groups 4 and 5 a completely automated follow-up is fine.

For groups 1-3 I’d recommend a personalized follow-up.

Arm your sales team with all the context from the webinar. Give them poll & survey responses as well as the Q&A.

A timely and highly contextual follow-up is your best bet for turning webinar leads into sales opportunities.

54. Stay in Touch with a Delayed Offer Email

A little while back I co-hosted a webinar with Erik Harbison, then the CMO of email marketing provider AWeber, about best practices when it comes to webinar emails (the link takes you to the recording).

I inevitably learn a few new tricks whenever I co-host. In this case, I was surprised and delighted by how AWeber applied the concept of a “content upgrade” to webinar follow-up emails.

If you’re unfamiliar with the term: a content upgrade is often used by bloggers to generate email subscribers. It’s a useful offer (like a free course, template or e-book) intimately related to the topic of the post and handed out to readers as a gift for subscribing to the bloggers’ email newsletter. 

Brian Casel from AudienceOps explains content upgrades in a bit more detail. 

In the slider below you can see the sequence the AWeber team uses to follow-up on their webinars.

• The first send a regular follow-up email right after the webinar
• They follow that up a week later with a “content upgrade” – an offer that is directly relevant to the topic covered on the webinar. In this case a copy-writing course.
• After one month they send another follow-up with other related content.

AWeber uses a relatively soft offer to continue to nurture the relationship. If your webinar topic already focused on a later stage int he buying process feel free to opt for a harder offer like a call, demo or trial. 

If you don’t have an email list yet, AWeber also has some solid tips on how to use webinars as a list-building tactic . 

55. Analyze Your Webinar Performance

Whoa, you made it all the way to the last tip.

Webinars are hard work, but they’re also a ton of fun. A big part of that is the intoxicating feeling of an event your audience loved. My team calls it the “webinar high”.

To consistently wow your audience every time and to get lasting results from your webinars you need to constantly raise the bar. And you can only do that if you know what to improve.

Here’s what I measure:

• Approval rating All our exit surveys ask “How would you rate this webinar? [Poor | Fair | Good | Excellent]. I calculate the percentages for each and then track the combined percent of good & excellent. I aim for the mid-nineties.
• Registrants, Attendees/Viewers & Attendance Rate These three metrics go together. It’s ok to have a low attendance rate if registrations are high. The goal is to increase viewership over time, no matter if live or on-demand.
• Q&A, chat & email responses This is the most direct form of feedback from attendees and the one you learn the most from. I read every single comment left by anyone who rated the webinar poor or fair. Then I aim to fix the root of the negative feedback.
• Leads, pipeline and bookings/revenue generated Your ultimate goal is to drive a business outcome, but leads can be a leading indicator.
• Dimensions to test I keep track of a couple of additional dimensions: webinar type (co-marketing, in-house, influencer), start time, and of course the title.

I’m using a simple spreadsheet to keep track of my webinar metrics . It’s nothing special, but feel free to copy and modify it to your needs.

I also have a more in-depth guide to webinar reporting & analytics for you to read.

It's a Wrap. Phew. That was a Lot of Webinar Tips.

Time to put a pin in it.

What do you think? Were these tips stale or sparkling?

And what are your personal favorites?

I’d love to hear your feedback in the comments below!

About the Author

Daniel Waas

Over the past few years, I've put on over 500 webinars and had a chance to analyze more than half a million sessions run on the big webinar platforms.

Now I run my own online event consultancy and am on a mad mission to end all dull webinars by sharing the best of what we've learned so you can skip the learning curve and turn your webinars into an instant hit.

Outside work, I’m a geek at heart who loves LEGO, sci-fi and the occasional video game. If talking B2B for hours is your thing please get in touch with me on LinkedIn or Twitter.

Let's talk.

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Creating Webinar Slides That Power Your Presentation

Over the past few years, webinars have seen exponential growth as a marketing tool, with 95% of marketers saying webinars are crucial to their marketing strategy. By the end of 2023, the webinar market is expected to reach $800 million , nearly doubling the market size of 8 years ago. 

With webinars, you can present your brand and expertise to your target audience, engaging them directly and personally. Companies and audience members have also increasingly turned to webinars because their online nature adds even more convenience. When events are held online, you do not have to worry about traveling to an event or renting out a venue to host. People can tune in on their lunch breaks and participate around their schedule. 

To create successful webinars, you will need to design your webinar slides. These slides complement your presentation and can go a long way in keeping your audience engaged. We will explore how you can design slides that keep people engaged and keep the flow of your webinar moving so that you can take your presentation to the next level.

What are webinar slides?

Your webinar slides are used during a presentation to provide a visual or audio representation for the audience. Your slides can utilize a variety of different formats, such as:

• Sound clips
• Short video clips
• Pictures and graphics
• Bullet points
• Graphs and charts

These different types of slides capture key points from what the presenter is saying, supporting their main ideas and helping the audience focus on the information conveyed.

Slides are put to use in the webinars across a variety of different industries. Consider these examples:

• A business in the financial industry uses graphs and charts to help audience members easily see the patterns of certain types of investments.
• SaaS businesses use slides to show short video segments or images from product demonstrations so that audience members can see how the product works
• Education industry businesses might use slides to show picture examples of student work before and after using a particular learning strategy.
• A digital marketing agency uses an organizing chart to show audience members how a lead will respond to different touchpoints.

Across any of these examples, the best webinar example slides focus on providing clear, accessible information that people can quickly digest. Now that you can see the variety of ways businesses can use slides during webinar presentations let's look more closely at the benefits these slides can offer.

What are the benefits of webinar slides?

Designing quality slides can provide you with several different benefits during and after your presentation. Here are just a few benefits you will experience as you begin to create quality webinar slides.

Increase audience attention

You make it easier for audience members to focus on your important points and give them something to engage with actively. Both of these factors will help increase their attention to your presentation.

A reminder of the important points

Your presenters and speakers will provide a wealth of information. The slides can remind people of the most important points made so that they will commit them to memory.

Visual support for talking points

As your speakers present, your slides can support what they say. For example, a chart might illustrate data they reference or provide a sound or audio clip that backs up what they say.

The ability to share the slides after the presentation

Providing audience members a chance to look at the slides after the webinar will help them continue building positive associations with your brand. The audience is reminded of your branding and expertise when they open the document. If your slides contain helpful information, your leads will be encouraged to read them repeatedly.

Read and Learn: How to Add Energy, Impact, and Results at Every Stage of Your Webinar

What to include in a webinar slide deck

Now that you see why you should create perfect webinar slides let's break down the types of webinar presentation slides you want to include in your slide deck.

Engaging title slide

Start with an engaging title slide that welcomes the audience to your webinar. The title slide holds utmost importance as it serves as attendees' initial point of contact. It serves promotional purposes for webinars and acts as a captivating thumbnail for the on-demand version, enticing new viewers to click the play button. Hence, the title slide must have an appealing visual appearance.

Ensure the following essential elements are present on every title slide:

• Webinar title: Choose a simple font of an appropriate size. Make sure your title grabs attention and effectively communicates the value. Refer to our compilation of successful webinar title formulas if you need inspiration.
• Subtitle: Utilize a bold font slightly smaller than the webinar title. Elaborate on your title to convey to the audience precisely why they should register.
• Your logo and partner logos: Display the logos of the webinar hosts. If you have collaborated with a well-known influencer, ensure their name is also mentioned on the title slide.
• Eye-catching graphics and image: The image you choose should not hinder the legibility of the title but rather assist in capturing the audience's attention.

Consistent branding/color palette

Select a color palette and maintain consistency to achieve a professional look for your webinar slides. Whether you opt for your brand colors or not, choosing two or three colors to use consistently throughout your presentation is crucial. This approach will lend your slides a unified and polished appearance.

Utilize these colors for various elements such as text boxes, transparent image overlays (which are particularly important for ensuring the readability of text over images), shapes, and backgrounds. Ensure that the chosen colors facilitate the easy readability of your text. Avoid combinations like green fonts on dark blue backgrounds. 

Your webinar agenda slide

Capture your attendees' expectations by providing a clear agenda slide at the beginning of your presentation. Let the audience know what you will cover with them and what they should expect. Use bullet points to maintain focus and conciseness while employing language that entices them with the exciting content that lies ahead.

Presenter names and brief biographies

Highlight your webinar speakers by dedicating a presenter slide specifically for them. This slide should prominently feature headshots of each presenter, accompanied by their name, title, and the logo of their respective company. Introduce those speakers and remind your audience about their expertise and experience.

Informative slides

Use informative slides with data, statistics, and charts to support the information given by the presenters. Elevate the impact and credibility of your message by incorporating compelling statistics within a strong narrative. Instead of simply presenting numbers on a slide, take it a step further and enhance your webinar with mini infographics. You can effortlessly create visually appealing and informative infographic-style slides by combining relevant data points with complementary icons.

A recap slide for the end of your presentation

Give your audience a summary of what you covered throughout the presentation. Benefit your attendees by including a slide highlighting your webinar's key takeaways. Recognize that repetition aids in learning, and despite concerns of appearing redundant or boring, a recap slide serves as a helpful reminder for your audience regarding the crucial points discussed during the webinar. Moreover, it provides them valuable food for thought once the webinar concludes.

A CTA slide

Clearly communicate your desired action to your audience, whether signing up for another webinar, purchasing, trying a new product feature, or any other objective. Craft a compelling call-to-action (CTA) that resonates with your audience, and position it on your final slide to ensure it is the last thing they see before logging out. For example, they might contact a sales rep after watching a product demonstration or get a personal evaluation after listening to your educational webinar. This is your chance to capitalize on your nurtured leads throughout the event.

What not to include in a webinar slide deck 

Given the value that your webinar slides can offer, you also want to pay attention to what should be excluded from the slides. Including these features can disrupt the flow of your presentations or bore your audience. 

• Your presenter's notes
• The personal information of your presenters or guest speakers
• Unrelated information
• Long video clips
• Blank slides or slides that offer little value
• Unfamiliar abbreviations for common terms
• Full sentences or paragraphs that you expect audience members to read.

Following these webinar slides, best practices can help you create presentation slides that will keep your audience engaged so that you can nurture your sales funnel.

How to share presentation slides after the webinar

Once you finish building your slide deck, you should maximize your investment. Sharing your slides with your audience after the webinar provides an excellent strategy to keep the conversation going with the audience. You can remind them of your expertise and provide them with a helpful resource to look at when they want to review what they have learned about your core webinar topic .

Download Hubilo's Essential Guide to Repurposing Webinar Content

Three main strategies work best to get your slides in front of your audience.

• Share your slides through a password-protected member portal. You can create a member portal that admits people who attended the webinar, creating an exclusive-access feel.
• You might link to the slides in a post-webinar email . When you reach out to the audience after the webinar to thank them for participating, you include a link to your presentation slides, encouraging people to open and engage with your email message.
• You can share the link through social media. Social media groups to bring together attendees of your events can be a great way to engage those interested in your target topic, including providing them with exclusive resources-- like your slide deck.

3 webinar slide templates

Here are three webinar slide examples you can use to begin building your deck.

Introduction slide

Welcome to Our Educational Webinar

Let’s dive into TOPIC

Meet our experts

Jane A. Thakur, Degree list

• Years of experience
• Accomplishments
• Past major work locations

Mark Swain, Degrees

Informational slide

What Value Will This Investment Offer Clients?

Incorporating this investment style into your clients' portfolios can:

• Increase earnings by X%
• Create better balance and diversification for economic turndowns
• Increase client confidence in their investor by X%

CTA/Conclusion slide

Thank You For Joining Us!

Have more questions about how outsourcing IT can benefit your business?

Reach out to us directly!

We'd happily answer any questions about IT and your specific organization.

My email is [[email protected]]

Create your webinar slide deck

Creating killer slides is the perfect way to complement your reputation and boost audience engagement as you build your next webinar. Consider how you can use these templates and ideas as outlines that can improve your webinar construction and set you up for success moving forward. Creating an impactful and professional webinar slide deck requires careful consideration and attention to detail. Following this guide's guidelines and best practices, you can craft a compelling and visually appealing slide deck that engages your audience and effectively delivers your message. 

In addition to excellent presentation slides, a quality webinar platform is essential for seamlessly bringing together your slides and delivering a successful webinar. One such platform worth considering is Hubilo. Hubilo offers a comprehensive range of features and functionalities to enhance your webinar experience. Their platform is designed to ensure a smooth and engaging webinar experience for both presenters and attendees

With Hubilo, you can benefit from interactive engagement tools, customizable registration pages, seamless live streaming capabilities, audience polling, Q&A features, analytics and reporting functionalities, and more. Request a demo today to explore the full potential of Hubilo and see how it can elevate your webinars. 

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41 Tips & Best Practices To Create Great Webinars

Want to improve your webinars? Check out this guide with 41 best practices to target your audience, generate leads, and maximize conversions.

Webinars can be an invaluable tool for marketers. When done right, they can:

• Act as great content for your brand.
• Build your brand as an authority in your industry
• Generate leads based on your ideal audience.
• Be repurposed as evergreen content for your brand.

But where do you start?

Marketers are flooded with webinars daily, some better than others.

How do you stand out above the rest and ensure you’re not presenting to only a few dozen audience members?

It’s a fact of life that many webinars fall flat, with low attendance and high drop-off rates.

That’s where we want to help.

In this guide, you’ll learn 41 tips for turning your webinar from middling returns to reaching your ideal audience and hitting your key performance indicators (KPIs) .

If you need a refresher first, let’s look at what a webinar actually is.

What Is a Webinar?

As you may have guessed (or already know), a webinar is an online seminar.

It has all the necessary elements of a seminar: a moderator, a presenter who is an expert on their topic, a slide deck or other visual media, and an audience.

The main difference between webinars and online videos is that webinars offer live interaction between the presenter and the audience through live chats, interactive Q&As, and even video chats with attendees.

Why You Should Use Webinars

So, you’ve never run a webinar before – why should you start now?

Here are five reasons.

• Your ideal audience can be found anywhere in the world. No plane tickets, no booking a room. You can engage with new and existing audiences no matter their location.
• You can interface with your audience directly and in a more interactive way. You don’t have to wait to catch up with interested audience members after the presentation. You can respond to their questions and see what their focus is live on air, thanks to a moderated chat and Q&A.
• You establish yourself as a thought leader in your space. By hosting a free webinar that’s powerful and enticing, your audience will believe your paid content must be even better. (Conversions!)
• You gain tons of qualified leads. Registering for a webinar requires email addresses, and since they’re expressing interest in your webinar, you can count on qualified leads .
• You gain a huge source of evergreen content . The live webinar is only the beginning. With some extra work after, you can repurpose it into blogs , video content, infographics, and more.

What Do You Need For a Webinar?

To present a webinar, you’ll need a few elements working together:

• An online webinar application, like BigMarker or GoToWebinar, to have a place for your audience to watch the hosted webinar.
• A compelling slideshow presentation or other visual media designed to educate and entice.
• An expert or thought leader in your field to present the information and field questions from the audience.
• A good headset or microphone, with a high-quality camera for the presenter.

You also should build a promotional schedule in advance to ensure your audience is aware of your webinar with plenty of lead time before the presentation. This should include:

• A landing page detailing what the webinar will present, along with a form for registering.
• Social media posts hyping up the upcoming webinar.
• An email campaign to your list.
• A blog post or other similar content pointing to the landing page and elaborating on what the audience can expect.

We’ll go into more detail on these elements below.

Ready to create a webinar that stands out above the rest? Use these 41 tips when crafting your next webinar.

41 Tips Only The Greatest Webinar Hosts Know

Worried about being ignored or abandoned by your audience? Follow these tips to make sure it doesn’t happen.

Webinar Strategy

1. know your attendees.

Ask yourself:

• Who will be attending?
• What challenges/problems are they facing?
• What are their goals?

Answering these questions will help you plan a webinar that’s laser-focused on improving your attendees’ lives.

For instance, Teachable does a great job with its webinars because it knows that its audience:

• Is composed of people dreaming of creating their own profitable online courses…
• …but don’t know where to start.

2. Think About Visual Branding

Be consistent and try to align everything with your brand’s visual tone.

For example, be sure to insert your logo where it makes sense, such as the opening animation or the main slides.

You also need to use fonts, colors, and other visual elements that match your brand’s overall style. These small details are essential to creating a cohesive experience for your webinar attendees.

Also, they’ll make your brand more recognizable, especially if you utilize the same visual style in your other content.

For example, check out how Search Engine Journal links its promotional image to its branding style.

3. Keep Mobile In Mind

Not everyone who views your webinar will do so on a desktop computer.

25% of webinar viewers prefer mobile over desktop, so it’s important to ensure they’re taken care of during the webinar.

To give them a flawless experience , increase the size of your text and visuals.

Choose a webinar platform that supports mobile. A great example is ClickMeeting. (You can download its app if you want to run the webinar on your phone.)

4. Offer Your Products Or Services As An Add-On

Offering your product in the middle of a webinar won’t turn the whole thing into an ad.

As long as your webinar delivers everything it promises, your audience should be more receptive to whatever you pitch.

There are only two things you need to remember:

• The rest of the advice presented in the webinar should still be useful with or without your product.
• Make sure to present the product when it makes sense.

5. Consider A Paid Webinar Series

Webinar marketing can be costly. A paid webinar series could pay for itself.

Asking attendees to pay for a webinar raises their expectations that the quality will be top-shelf. Make sure you deliver on that promise.

Once you’re confident in the value and quality you can provide, consider producing a paid webinar series for extra income.

Just remember to wait until you’re absolutely sure your target audience is willing to pay for your webinar content.

Test different price points until you find one that’s right for your audience.

While a paid model might keep your numbers down, you will likely get a more engaged audience.

Webinar Planning & Preparation

6. get help.

Hosting a webinar by yourself is possible, but it can drive you crazy.

To avoid this, consider getting someone (or a team) to work with you to make sure things go smoothly – from the planning and the promotion to the webinar itself and everything that follows.

They don’t necessarily have to be knowledgeable about the webinar topic, but they should be able to troubleshoot issues and moderate interactions with attendees. (An assistant who knows about webinar equipment and software is great.)

7. Pick Your Topic

Always focus on content first.

You must maintain high editorial standards.

People attend webinars to learn.

So, you need to make sure you are offering topics they find interesting.

One of your goals is to demonstrate your authority as an information source. You must show that you know your stuff and that you’re in tune with what’s going on in your space.

For a powerful webinar, you need to narrow it down to a specific topic that will be informative to your target audience.

For example, a webinar about content marketing would be a broad and vague topic to discuss in a webinar.

Instead, try to pick one area of content marketing, such as visual content. This will help you plan the webinar more efficiently and stay focused on a topic.

Here are five ways you can find a webinar topic your audience will be interested in:

• FAQs: Mind your frequently asked questions page for topics your customers frequently search .
• Search Google Analytics for top traffic pages: You can pick a topic by seeing what content is being discussed and shared the most on your site.
• Ask sales or your social team: Ask your team members what topics they discuss with customers daily. These may be areas where more information may be needed.
• Poll your audience : You can also ask your audience directly for topics they would find useful.
• Competition: Look at your competitors to see if there are any topics or ideas you can adapt and make your own.

8. Write An Attention-Grabbing Title

Your webinar’s title is your first interaction with your audience.

When they see it, they’ll decide whether to sign up.

This means the first step toward crafting a magnetizing title is to know your audience and their pain points.

For instance, you learn that your audience struggles to find share-worthy topics to write about in their blog.

To excite their interest, give your webinar a title like this.

• Don’t be too fancy. Simply identify your audience’s problem and craft a title that promises to solve it.
• Use power-punching words. “ Fill” and “ease” spark up your audience’s imagination. Think about how much less engagement you’d get with a title like “Know What to Write About.”
• Never be misleading. Your title shouldn’t make promises your webinar content can’t keep.

9. Find A Great Speaker

You can either use speakers from within your company or industry experts or influencers.

Regardless of your route, the key is making sure the speaker has the proper knowledge and experience to talk about the topic of your webinar.

Your speakers should be credible and demonstrate authority.

If your webinar is sponsored, and the sponsor will choose or provide the speaker, make sure to maintain editorial control.

Insist on an executive or subject matter expert who knows the topic well and is a polished presenter.

Work together to define a topic that balances the sponsor’s messaging with the needs of your audience.

10. Pick A Date/Time

Keep these scheduling secrets in mind:

• Wednesday and Thursday emerge as the strong days for holding webinars; the optimal day ultimately depends on your goals and audience.
• 10 a.m. GMT is the best time for webinars.

Remember to keep time zones in mind. If you’re based on the West Coast, then starting a webinar at 6 p.m. PT is probably too late for attendees living on the East Coast.

11. Decide On Your Webinar Format

Once you know what topic you want to cover, break it down into more specific topics and plan the webinar formats you will use.

Here are some of the most popular formats you should consider:

• Single expert presenter: One expert shares their insights or tips.
• Dual presenters: Instead of just one presenter, you have two presenters. This helps engage and educate the audience and may allow you to share more information.
• Panel: Like a live panel, you could host a group of experts discussing a specific topic.
• Q&A webinar: A Q&A webinar is a great opportunity to maximize the engagement of attendees. An expert (or a panel) simply answers the questions asked by your audience via chat or social media.
• Interview webinar: Having a popular influencer as a guest speaker is a great way to boost attendance and build your authority. You just need to be up for the extra work of influencer outreach , which can be time-consuming and tedious.
• Product demonstration: If the goal of your webinar is to promote a product, then you can choose the product demonstration or tutorial format.

Test different formats until you find the one that works best for your audience – then stick to it.

You can also do a mix of formats. For example, you could have a mix of a single expert presenter and Q&A.

12. Do A Dry Run

Before the day of the presentation, get everyone together to do a dry run of the webinar, acting as if it were the real thing.

Ensure all the equipment is working properly, the slides are all in order, and the speakers know what they’re doing.

Remember, things will go wrong on a dry run.

(I’m saying this from experience.)

To avoid glitches and embarrassing gaffes during the webinar, conduct a complete “dress rehearsal” a few days before going live.

13. Document Your Webinar Process

You may need to craft dozens or even hundreds of webinars to reap the full benefits of this amazing marketing tool.

That’s why you need to document your entire process.

Doing so will streamline your webinar production in the future.

Create an editorial calendar where topics, speakers, and dates are tracked and planned weeks in advance.

Also, list every task and to-do item for every stage of your webinar so nothing gets forgotten.

You can use a project management tool to ensure everyone stays on time.

Make sure to keep separate records for different webinar formats.

Over time, you’ll be able to identify what works, what doesn’t, and what you can do to fine-tune your process.

Technical Requirements

14. choose the right webinar platform.

Worried that technical problems will lead to poor feedback and ratings?

You don’t have to be – once you pick the right webinar platform.

Here are four questions to ask when selecting one:

• Does it fit your budget?
• Does it include the features you need, such as the ability to offer surveys?
• How many attendees does it allow?
• Can you record?

Search Engine Journal uses BigMarker as the webinar platform for its SEJ Webinar series. Its easy interface allows for a seamless user experience.

It is also easy to schedule and configure the settings of each webinar.

BigMarker also provides automated polls, the ability to load supplemental handouts, and follow-up emails to promote attendee engagement.

It also has chat capabilities that allow for more engagement and a live Q&A function that allows the audience to upvote their favorite questions.

The webinar reports generated by BigMarker are segregated by what metrics you wish to see – whether it’s about attendance, registration, performance, a poll, Q&A questions, or just the overall webinar analytics.

It gives a good measure of what you did well and what else you can improve on.

Other webinar platform options include:

• EasyWebinar.
• WebinarNinja.
• Webinar Jam.
• GoToWebinar.

15. Invest In A Great Headset Or Microphone

You don’t want your audience to be straining just to catch every word you say.

You want them to sit back comfortably as they listen to your crystal-clear voice.

To achieve this, stop using your laptop’s built-in mic for webinars.

Upgrade to a high-quality headset or microphone. You’ll notice the difference in no time.

This doesn’t mean you need to shell out $500. You can get excellent microphones for under a hundred dollars if you know where to look.

Check out our recommendations here .

16. Make Sure Your Internet Connection Is Stable

Have you ever gotten kicked out of a webinar?

Now imagine this: getting kicked out of your own webinar!

Yup, this can happen if you have an unstable internet connection.

To avoid the embarrassment of this webinar gaffe, test your internet connection first.

Remember, this is true for both the host and the presenter.

17. Test Your Gear

Be careful not to overlook the basic stuff.

Make sure you are equipped to deliver a high-quality webinar that people will remember.

The best way is to set up a test webinar including every feature you wish to use, starting with your audio and video recording equipment.

You don’t need to have an elaborate plan. Just record a test clip and ask for someone’s opinion regarding your sound, video quality, or any other elements your audience will notice.

If you use a particular webinar platform, familiarize yourself with all its useful features (e.g., interactive features like polls that can help you improve engagement).

On the day of the webinar, be ready 10 to 15 minutes early to ensure you’re prepared and that all of your gear is working.

Bonus tip: Never use new equipment on the day of the webinar. Use the equipment you’re familiar with so that if there is a problem, you can troubleshoot.

18. Eliminate Any Potential Sources Of Noise

Here’s a short checklist of the things you should do right before the webinar to prevent any distracting noises:

• Mute every other device that isn’t necessary for the webinar.
• Inspect your room for anything that produces noise.
• Make sure your webinar area is inaccessible to pets and children.
• Close applications running in the background of your computer.

Marketing Your Webinar

19. create a webinar landing page.

Don’t forget to create a landing page for your webinar.

Use this page to drive registrations and provide important information, including:

• Speaker information.
• Date and time.
• What attendees will learn.

Remember, you don’t need to get super fancy.

A simple page like this will work.

20. Write A Blog Post About Your Webinar

Write a blog post to help promote the webinar in advance.

Even if you don’t have a huge blog following, you can share this on social and email.

21. Promote Your Webinar On Social Media

Promoting your webinar on social media is one of the best ways to boost attendance.

Naturally, you need to promote your webinar through your existing social media channels, but you should also leverage the power of hashtags.

A branded hashtag can also work well as an interaction tool during your webinar.

For example, you can have a contest requiring viewers to tweet using a specific hashtag. The winner can then be chosen live by performing a quick hashtag search.

A more straightforward strategy, however, is simply encouraging attendees to use your hashtag when asking questions or discussing the webinar.

Not only will this strategy heighten the audience’s sense of involvement, but it will also further extend your brand’s social reach – introducing more people to your brand as a result.

22. Promote Your Webinar Via Email

If you already have an email database , make sure to promote your webinar to your subscribers.

Keep it concise, and make it easy for people to register.

Also, make sure you send out email reminders to people who have already registered for your webinar.

For example, you can email participants one day before the webinar or perhaps one hour before it starts.

Test what works best for you.

Bonus tip: Keep promoting after the webinar is over through all these channels as well, especially any content you publish based on it. You want to squeeze the most value out of your webinar.

23. Promote Your Webinar Via A Pop-Up

Do you say “ewww” whenever you think of pop-ups?

Those don’t work, right?

The top-performing pop-ups have a conversion rate of 9.3% . (Compare that to the average click-through rate of paid display ads – a meager .35% !)

So, no, pop-ups aren’t dead.

It may be that you’re simply doing them wrong.

To turn things around for your webinar invitation pop-ups:

• Be clear about what you’re offering (and ensure your audience desires it).
• Don’t show your pop-up immediately (show it when your visitor has been on your page for at least 15 seconds).
• Be unique and let your brand’s personality shine through.

Here are examples of pop-ups we’ve used in the past.

Tips For Webinar Hosts

24. start on time.

Your attendees are busy. Don’t waste their time.

If your webinar is scheduled to start at 1 p.m., then make sure that everyone is all ready to go at 1 p.m.

There’s nothing more frustrating than being kept waiting on a hold screen.

You’ll lose attendees – and potential customers, clients, or subscribers.

25. Preparation, Preparation, Preparation

First impressions matter.

When the webinar starts, you set the tone – so you will need to keep everyone engaged by welcoming them.

Know the bios of your speakers so you can introduce them without shuffling through papers or stumbling.

26. Hook Them Quick

You need to capture your audience’s attention immediately.

Remember, it only takes a couple of clicks to leave a webinar.

To keep your audience around:

• Avoid banter. People have better things to do, and if you bore them with your childhood story or your favorite ice cream brand (or any unnecessary, irrelevant details), they won’t stick around.
• Get straight to the point as soon as you can.
• Outline your audience’s pain points…
• …and make it clear you’ll solve them by the end of the webinar.
• List everything your audience is going to learn.
• Show them your enthusiasm and excitement.

27. Have Questions Ready For Q&A

Although attendees will likely ask plenty of questions, it is always a smart idea to have a list of prepared questions ready, just in case the audience isn’t as engaged as you expected.

28. Accept That Things Might Go Wrong

No matter how prepared you are, always remember that some things are out of your hands.

You could lose electricity.

Your WiFi could go down.

Or, your laptop could choose today to die.

Usually, the problems won’t be that dramatic. They’ll be more like hiccups.

But things can – and will – go wrong.

Tips For Webinar Presenters

29. write a great script.

Just like any other type of live event, whether it’s a talk show or podcast, a script can do wonders for your webinar.

Your script is essentially your road map.

These notes will keep you on course.

Do you have to pre-plan every word you’re going to say?

But no matter how knowledgeable or passionate you are about a specified topic, trying to present or conduct an interview for an hour can be extremely challenging if it isn’t (at least slightly) scripted.

30. But Don’t Be Afraid To Go Off Script

Preparing a well-written script may be an essential step in webinar planning, but that doesn’t mean you have to follow it to the letter.

Sometimes, you need to go off script and elaborate to keep your audience engaged and entertained.

Always remember that your goal isn’t to go through everything as fast as possible – rather, it should be to convey your message as comprehensively as possible.

31. Practice Your Presentation

There is no such thing as too much rehearsal.

Some people can just “wing it.”

But these typically result in “OK” presentations, not fantastic or memorable webinars.

Whether you’re reading your script word for word, or following cue cards, you need to rehearse in order to inject proper tonality and personality in your words.

If not for that, at least make sure your sounds and slides are working well.

Sounding like a robot is bad. Sounding like someone confident and personable is good.

Your goal is to be remembered.

People typically only remember great speakers.

The rest is quickly forgotten.

32. Develop Visual Slides

What’s the point of using slides in your webinar if they’re only going to contain bulleted lists or lengthy paragraphs?

This is lazy and a mistake.

Some presenters even make it worse by reading what the viewers can clearly see for themselves.

If that’s been your plan all along, then you might as well forget about it – your webinar is probably going to be boring and fail.

When developing your slides, think of more visuals and fewer words.

Use data visualizations rather than creating lists to iterate statistics.

Getting more visual isn’t too hard to do, as there are plenty of free and affordable design tools available.

33. Use Different Media Formats

Instead of just relying on slides and video of the presenter speaking, use different forms of media.

For example, you could add a video or animation to illustrate your points further.

If you’re demonstrating how a product works, walk the attendees through the process in real time instead of just showing previously taken images.

It breaks up the monotony of the standard webinar and can keep your audience interested.

34. Plan For Interaction

You may think that holding a webinar, which uses video, text, and audio content, is a surefire way to maintain engagement.

But after listening to someone talk for 20 minutes or longer, your audience may get bored or distracted.

To ensure they pay attention up to the end of your webinar, you need to encourage them to participate.

Ask poll questions, provide challenges, and just try to be conversational as you divulge the contents of your webinar.

Fortunately, most webinar platforms provide a handful of interactive tools – the most common of which is a chat area where attendees can communicate freely.

You should have no problem finding a platform with everything you need to carry out your ideas.

35. Are You Inexperienced?

If this is your first webinar – or your first attempt at public speaking – you can expect to be nervous.

It’s perfectly fine. Just about everyone does.

Cracking a joke and acknowledging your nervousness is acceptable, but just don’t let your nerves affect the flow of the webinar.

If you’re ever in doubt, steer the conversation toward the host or another guest speaker to take the lead.

Also, mind your use of pauses to control the pace and learn to prevent fillers like “ummm,” “err,” and so on.

Ultimately, your speaking abilities can only improve with practice.

36. Teach & Sell

You should teach and sell at the same time.

Most people make the mistake of teaching and then selling.

This mistake leads to a very awkward transition when it’s time to make the offer.

Throughout the webinar, you need to teach your audience what to want.

When you get to the offer, your product or service will be exactly what they want!

After The Webinar

37. offer a call to action.

Make sure the audience knows what next step you want them to take.

For example, if you want them to download a whitepaper or sign up for a free trial, let them know and provide links in the webinar and the follow-up email.

If you offer something to attendees, make sure it is:

• Clear and easy to understand.
• Easy to use and saves them either time or money.
• A great deal that they can’t get anywhere else. The price should be a no-brainer.
• Solves problems.
• Only available during the webinar promotion. If they wait, they’ll miss out completely.
• Easy to buy.

38. Ask Attendees To Decide On The Next Webinar Topic

How can you keep attendees coming back for more?

Simple – let them decide what the next webinar will be about.

You can run a poll, ask them on social media, or tell them during the webinar to comment on what they want to see next.

This also makes it easier for you to come up with engaging topics.

Giving your attendees a voice and letting them influence the direction of your webinar strategy also builds brand loyalty.

39. Survey Your Attendees

Want to know whether your attendees loved or hated your webinar?

Ask attendees to take a brief survey so they can provide feedback that will help you improve moving forward.

40. Send People More Content

After the event, follow up with participants by sending them additional content. This includes:

• People who registered but didn’t show up.
• Attendees who left the webinar early.
• People who converted.

For example, you could email the participants a full recap blog post, a SlideShare of the webinar, or a link to the video recording.

Remember: Your audience likes to consume content in many different formats , so repurposing content isn’t about being lazy or rehashing the same old thing. It is about creating strong, standalone pieces of content that your audience will find useful.

41. Track Your Results

Some webinar metrics you can track include:

• How many people registered?
• What were the top sources of registrations?
• How many people actually attended?
• How much time did they spend watching the webinar?

As you can see, webinars are a highly effective way to reach your ideal audience with educational content that lasts.

The first step is deciding what your goals are and then choosing a platform and format that meets those needs.

Creating a webinar takes a lot of planning, coordination, and follow-through – from settling on a specified topic and finding an awesome speaker to preparing for the live event.

The topics, content, and speakers should provide true value to your target audience.

For an effective webinar, you should always:

• Listen to your audience.
• Play to your current strengths.
• Practice for a polished presentation.
• Repurpose your content.

More Resources:

• The Three Pillars Of Content Marketing Strategy
• 20 Best Content Marketing Tools
• B2B Lead Generation: Create Content That Converts

Featured Image: GaudiLab/Shutterstock

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...

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13 Tips for Webinar Presenters: A Guide to Engaging Webinars

• Engagement & Interactivity
• Published: September 21, 2023

The Power of Webinar Presentations

In the world of virtual communication, webinars have emerged as a game-changer.

Webinars connect businesses, organizations, and individuals to connect with their audience in an engaging virtual environment. 

As a webinar presenter, you hold the key to unlocking a treasure trove of knowledge. Inspire your attendees to take action. 

Mastering webinar etiquette and best practices helps you conduct seamless and successful webinars.

Our comprehensive guide covers tips and strategies for presenters on all aspects of webinar presentations from planning to follow-up.

Use these tips to become a better webinar host, whether you’re new to it or have experience.

Learn how to successfully engage your audience and make your webinars unforgettable.

Embracing Your Role as a Webinar Presenter

As the face behind the screen during a webinar session, you play multiple roles:

• Subject Matter Expert (SME): You need to be familiar with the topic at hand to answer questions confidently while providing valuable insights.
• Master Facilitator: Your role is much more than information sharing. Keep the content flowing smoothly and encourage participation from attendees. Guide participants through the material with skill, manage your time wisely and quickly address any technical issues.
• Engaging Dynamo: Actively engage with your audience by asking thought-provoking questions, encouraging participation, and promptly responding to comments.

4 Essential Skills for a Successful Webinar Presenter

As an expert webinar presenter, you possess a unique set of skills essential for delivering a captivating and impactful presentation. Let’s dive into these skills in detail:

• The Power of Effective Communication : Communication lies at the heart of every successful webinar presentation. Practice strong verbal and non-verbal communication skills to connect with your audience on a deeper level.
• Technical Know-How of Webinar Tools : Have a solid understanding of the technical aspects involved in hosting webinars. Be familiar with various webinar platforms, troubleshooting common issues seamlessly. Use screen sharing or interactive polls for interactive engagement .
• Presentation Techniques for Audience Engagement : Keep your audience engaged throughout the entire duration of the invested in your webinar by adding storytelling techniques and unique examples or case studies. Create visually appealing slides to support your message.
• Time Management Expertise and Strategic Planning: Master time management during your presentations by planning ahead . Always outline or script your content. Ensure you cover all necessary points within the allocated timeframe while leaving room for questions or discussions.

Delivering an Engaging Webinar Presentation

A well-structured presentation keeps your audience engaged from start to finish.

1. Craft an Organized, Engaging Presentation

How can you connect with your audience?

• Create a logical flow.  Organize your presentation in a way that tells a coherent story and moves smoothly from one point to the next. Use transitions between key sections.
• Hook the audience early on . Start strong to grab attention right away. Consider an intriguing question, statistic, or anecdote on your topic.
• Focus on key takeaways.  Don’t try to cover too much. Highlight the 3-5 most important points you want viewers to remember. Reinforce these.
• Use striking visuals.  Webinars are a visual medium. Slides with compelling images, charts, and graphics will boost engagement. Avoid text-heavy slides.
• Add interactive elements.  Get the audience involved with polls, Q&As, and live demos. These activities keep participants attentive and provide valuable feedback.
• Practice your delivery.  Rehearse your webinar with slides to polish your pacing, tone, and smooth transitions between concepts. Time yourself.
• Check timing.  Leave room for questions and interactive portions. A 45-60 minute webinar works best for most topics.

2. Introduce Yourself Professionally

Your introduction sets the tone for the webinar and builds your credibility. What does a strong intro include?

• Welcome. Thank attendees for joining and express enthusiasm for the topic and having them attend.
• Agenda overview. Give a quick rundown of the webinar sections and topics you’ll cover.
• Speaker bio. In 1-2 sentences, highlight your expertise and background related to the subject. Keep it concise and relevant.
• Company information (if relevant). Briefly share your role and key facts about the host organization. Keep branding subtle.
• Housekeeping. Cover any key webinar features to highlight such as how to ask questions.
• Transition to content. End your intro smoothly and transition into the meat of your presentation.

3. Speak Slowly, Clearly and With Expression

Your voice is a crucial means of keeping viewers engaged during a webinar. Follow these vocal best practices:

• Pace yourself. Speak slowly and clearly to be easily understood. Pauses give participants time to digest information.
• Enunciate and project. Articulate words fully and avoid mumbling. Project your voice to be heard through speakers.
• Vary tone for emphasis. Use inflection and volume strategically to stress key points. A dynamic tone keeps interest piqued.
• Show enthusiasm. Bring energy to your voice. Passion for the topic is contagious for the audience.
• Avoid filler words. Reducing “um” and “ah” improves professionalism. Pauses work better for transitions.
• Check audio quality. Make sure audio is clear without echoes or background noise on your end.

4. Use Body Language That Aligns With Your Message

Presenters on video should match their body language to their message for maximum impact:

• Make frequent eye contact. Look into your webcam often to feel connected with participants. Don’t just read slides.
• Limit distracting movements. Adjust your position infrequently. Shifting around is visually disruptive.
• Use purposeful gestures. Reinforce key points with relevant hand movements and facial expressions. 
• Sit up straight. Good posture projects confidence and engagement. Avoid slouching.
• Lean into the camera for emphasis. Subtle forward movement during key moments helps reinforce your point.
• Stay within the frame. Keep your full face visible within the webcam shot. Avoid cropping at the forehead or chin.
• Have a consistent background. Pick a plain backdrop and keep it the same in every webinar. A professional background adds credibility.

5. Engage Attendees With Questions

Questions give participants an active role and provide feedback for you as the presenter:

• Ask early questions to warm up the audience. Start with easier questions to get responses flowing. Offer quick polls or icebreakers.
• Spread questions throughout the webinar. Insert 2-3 questions per 10-15 minutes. Leave room for wrapping up with Q&A.
• Offer a mix of open and closed questions. Yes/no and multiple choice polls are good for quick feedback. Open questions provide more detailed responses.
• Repeat or rephrase questions as needed. If participants seem confused or don’t respond, clarify the question.
• Allow enough time for participants to respond. 10-20 seconds is usually sufficient for polls. Leave 30-60 seconds for open questions.
• Acknowledge all responses neutrally. Thank everyone for participating without judgment of quality.

6. Manage Live Q&A Smoothly and Efficiently

The live Q&A allows participants to get direct answers. Manage it effectively with these tips:

• Set Q&A guidelines upfront. Explain if questions should be held until the end or can be asked anytime in chat or unmute.
• Repeat each question out loud before answering. This ensures all attendees hear the question.
• Keep answers focused. Provide direct, concise responses tailored to the question asked. Don’t go off topic.
• Modify unclear questions. It’s OK to rephrase convoluted questions for clarity before answering.
• Defer questions if needed. If faced with a question you don’t know the answer to, let the asker know you’ll follow up with them after the webinar.
• Don’t get dragged into arguments. Stay professional and neutral if questions feel hostile or combative. Move on swiftly if necessary.
• Wrap up when time is up. If the webinar time is ending, let attendees know you need to wrap up even if hands are still raised.

7. Appear Relaxed and Confident On Camera

Appearing relaxed, comfortable, and confident on video keeps participants engaged and builds credibility:

• Smile and make eye contact. A friendly expression and direct eye contact makes you seem approachable.
• Avoid stiff or nervous body language. Keep movements fluid and natural. Shake out tension before going on camera.
• Sit up straight. Good posture projects confidence without seeming tense.
• Have a drink available. Take small sips of water if your mouth gets dry. Avoid noisy gulping sounds.
• Breathe deeply. Slow steady breaths reduce stress and racing thoughts. Inhale before speaking if needed.
• Channel your excitement. Think of your enthusiasm for the topic rather than any nerves about presenting. Passion is contagious.
• Imagine you’re speaking to a friend. Envision a supportive, familiar face rather than an anonymous audience.

8. Troubleshoot Minor Technical Issues Smoothly

Despite thorough preparation, small tech issues may still pop up. Handle them with poise:

• Have tech support’s contact handy. Keep the email/phone of your webinar tech assistance within reach. Don’t hesitate to contact them.
• Take a deep breath. Acknowledge the issue calmly and remind attendees that technical glitches happen. Stay cool under pressure.
• Narrate your actions to fix the problem. Let participants know step-by-step what you are doing to address the issue.
• Apologize briefly. Offer a simple “sorry about that” and move on once resolved. Don’t dwell or get flustered.
• Have backup slides/activities ready. Be prepared to go to a backup agenda if needed due to technical difficulties.
• Take it offline. Ask the attendee with the problem to connect with you offline for complex individual issues.
• Remain visibly unflappable. Keep your composure even if you are feeling anxious. Participants will follow your cue.

9. Monitor Chat Questions and Participation

Actively monitoring the chat and participation metrics ensures you respond at the right times:

• Position chat where you can see it easily. Place the chat box near your webcam to make reading questions natural.
• Scan for questions often. Check for new questions or comments every 2-3 minutes. Respond promptly.
• Designate helpers to monitor the chat. Make co-hosts or assistants responsible for chat questions.
• Review participation metrics after polls. Note the percentage of attendees responding. Follow up if it seems low.
• Save time for written Q&A. Allow 5 dedicated minutes for chat questions at the end. Scroll up to address unanswered questions.
• Acknowledge chat responses when possible. Give quick verbal or non-verbal recognition when participants write answers.
• Keep responses concise. Provide short, focused answers in chat. For longer replies, address verbally or follow up later.

10. Wrap Up with Key Takeaways and Next Steps

Close out your webinar by summarizing key points covered and next steps for the audience:

• Repeat the main takeaways. Remind viewers of your webinar content’s 3-5 most important points.
• Provide resources for learning more. Share links, downloads, or other tools if attendees want to delve deeper.
• Clarify the next steps. Explicitly tell participants your recommendation for what actions they should take after the webinar.
• Promote future events or offers briefly.  Mention upcoming webinars  or offers tied to the topic without an overly salesy pitch.
• Thank attendees again. Express gratitude for those who attended and their interest in the subject.
• End punctually. Finish within the promised webinar time. Avoid cutting into the next hour unexpectedly.
• Keep the webinar open briefly. Give participants 1-2 minutes after your presentation to view resources and connect.

11. Follow Up After the Webinar

The work doesn’t end when the webinar does. Follow up for maximum impact:

• Send a thank you and follow-up email. Reiterate your appreciation and key takeaways in  a prompt email to registrants . Include any promised resources.
• Share the recording and slides if appropriate. Give access as promised to attendees who missed the live event.
• Analyze webinar metrics and feedback. Review analytics and survey data to improve future webinars.
• Respond to outstanding questions. Address any questions you couldn’t answer during the live event via email.
• Reach out to high-value attendees. If desired, start a conversation with attendees who could be qualified leads.
• Adjust future webinars based on feedback. Use attendee reactions and suggestions to enhance your ongoing webinar program.
• Highlight webinar performance in reports. Quantify the webinar’s reach and engagement for stakeholders.

12. Optimize the Presentation Experience

Beyond your presentation skills, optimize the experience with these tips:

• Start with an engaging webinar title and description. Use keywords attendees are searching for. Provide details on what the webinar will cover.
• Build buzz with promotions. Get the word out by promoting through social media, email lists, and colleague networks.
• Send reminder emails. Gently remind registered attendees 1-2 days prior and again the day of the event. Include a calendar invite and login instructions.
• Open the webinar 15 minutes early. Allow participants to get settled with audio, video, and materials beforehand. Greet early arrivals.
• Use an organized webinar dashboard. Enable clear controls for muting, chat, screen sharing, whiteboarding, and other features you plan to use.
• Create well-designed visual slides. Craft slides with large text, relevant graphics and ample white space. Use slide themes consistently.
• Test connectivity beforehand. Do a full webinar run-through on the platform to spot connection issues before going live.
• Start right on time. Don’t make attendees who show up promptly wait. But don’t panic if some straggle in late. Carry on professionally.

13. Select the Best Webinar Platform

Choosing the right webinar software can make or break the presentation experience:

• Evaluate essential features. Assess which platforms offer must-haves like screen sharing, recording, chat, Q&A, and polling.
• Compare audience capacity. Make sure the platform can handle your expected number of live attendees. There’s often tiered pricing.
• Check mobile functionality. Test attending from a mobile device if you expect viewers to use phones or tablets. Optimize for mobile if needed.
• Review platform reputation. Search for reviews and use free trials to assess the platform’s reliability and ease of use.
• Assess visual appeal. Compare how customizable, professional, and visually engaging each software’s webinar environment appears.
• Confirm tech support options. Look for 24/7 tech troubleshooting via chat, email, and phone. You never know when you’ll need help.
• Evaluate price and value. Weigh pricing tiers based on features offered and expected frequency of use. Don’t overpay for unnecessary bells and whistles.

Presenting successful webinars takes practice and preparation. 

Are you ready to take your webinar hosting skills to the next level? Master the art of the webinar. 

By following these key tips, you’ll be well on your way to becoming a dynamic and engaging presenter who delivers real value to your audience.

With the right mix of organization, visuals, engagement, and technical execution, you will create a webinar experience that your audience will crave. 

Establish your authority, and generate more leads and results. 

Remember, stay focused on your audience, refine your methods, and aim to turn each attendee into an active participant. 

So, what are you waiting for? 

Stop settling for lackluster webinar results. 

Transform your virtual events into riveting experiences that inspire action with We & Goliath. 

For over 20 years, we’ve helped clients captivate audiences, achieving up to 7X higher attendance. 

Our passionate team of experts will craft a customized webinar strategy to engage participants, spark meaningful connections, and drive conversions. 

Unleash the full potential of your webinars. 

Don’t miss this opportunity to connect with our specialists and discover proven techniques to deliver your message powerfully. 

Claim your free consultation now to learn how we can work together to create show-stopping webinars that exceed expectations and generate real impact for your business.

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20+ Best Business PowerPoint Presentation Templates

25+ Best Marketing PowerPoint (PPT) Presentation Templates

20+ Best Minimalist PowerPoint Presentation Templates

25 best powerpoint templates for webinars.

20+ High Quality Modern PowerPoint Template Designs

Are you looking for the best webinar PPT slides to get your project off the ground?

If so, congratulations! You have stumbled upon a gold mine. Do you want to discover more about the webinar PowerPoint templates for a presentation? Here I have listed some of the finest collections of virtual event PowerPoint templates, and they are here just for you.

Every webinar PowerPoint template you will see below is available for instant download and includes free customer support, free updates, and unlimited usage. Professionals make these virtual event templates with many years of experience in the field, so you can be sure they will deliver good results. It does not matter what area your company operates in, it’s highly likely that we have a webinar PPT that will fit your needs.

Nowadays, webinars are trendy. Businesses and educational institutions conduct meetings through this medium because of the ease with which remote audiences can participate; even if they lack experience or no time to make a presentation from scratch, these templates will definitely help you for your online meeting, class meeting, etc., no matter where participants are situated.

Table of Contents

“Archer” Webinar Presentation Template – Professional Webinar Presentation

If you’re thinking of hosting a webinar, this professional-looking slides deck is an excellent starting point. These trendy slides are incredibly well structured and straightforward to manage with each slide being user editable so that they can be tailored perfectly for your audience’s needs without any hassle or confusion on their part.

• It has 35 unique presentation slides.
• 16:9 The aspect ratio of a slide.
• Readily editable charts.
• Timelines that are well designed.
• Multilingual free fonts are available.
• This is appropriate to Master Slides.

Top Webinar Presentation Template – Best Webinar Slide Deck

If you’re searching for a good webinar slide deck, this PowerPoint design is ideal for you. This template includes established colors and customizable elements that are easily editable. If you want a minimal design, this template may be used.

• There are over 30 unique slide templates available.
• Choose from 5 pre-made colors.
• PPTX files contained.
• The template is simple to customize.
• Retina ready.
• 16:9 aspect ratio.

“Bomero” – Webinar Event PowerPoint Template

The design also plays a significant role in any presentation. “ Bomero ” is one of the most awesome webinar event PPT templates, with stunning design slides and various features. With these presentation slides you can create a presentation design easily.

• There are 60 presentation slides.
• Thirty extraordinary editable presentation slide designs.
• Two-color variations (Light and Dark).
• 16:9 HD widescreen slide format.
• No need for other image editing software.
• Drag and drop images.

“BuzzUp” Entrepreneurship Webinar Presentation Template – Business Webinar Presentation PowerPoint Template

This business entrepreneurship webinar PowerPoint template is for those who are managing a company or team. It contains many beautifully designed slides that can be very easy to edit for your needs. Also, this webinar template is excellent for launching a new product or covering an important topic.

• There are a total of 30 PowerPoint slides in this presentation.
• Graphics can be completely customizable.
• All of the designs are based on the Master Slides.
• Just drag and drop is enough to design your slides.

“eLetto” Webinar Presentation Template – e-course Slide Deck Presentation PPT

This Microsoft PowerPoint presentation is a modern and colorful presentation that can be used to display all of your online courses or e-courses. It also includes many beautifully designed slides that may be easily modified and tailored for various business needs. “ eLetto ” PowerPoint template was developed specifically for e-learning and webinar presentations. This sophisticated PowerPoint lets you creatively present your ideas with an emphasis on the educational discipline.

• 30 PowerPoint Slides incorporated.
• All of the visuals are completely editable.
• Free web fonts are available.
• Based on Master Slides.
• 16:9 Widescreen Ratio.

If you’re in need of some presentation templates for marketing, then take a look at this collection of marketing PowerPoint templates .

“Onlino” – Modern Webinar Business PowerPoint Template

“ Onlino ” is a well-designed PowerPoint template for a modern webinar business. The design of the slides is elegant and simple, allowing your company’s data to be present in an organized fashion. These webinar PPT files may used for various corporate purposes. Use this template to motivate your staff.

• These slides are creative, clean, simple also; those slides are multipurpose.
• The display resolution is also very good with an aspect ratio of 16:9. These are completely HD slides(1920 x 1080 pixels).
• Set the image with the slide master.
• It is not necessary for the help of other image editors.
• Each piece of content is entirely editable.
• The files contains .PPTX & .PPT PowerPoint files.

“Ogiro” – Webinar, Seminar, and Conference PowerPoint Templates

Webinars, meetings, conferences are the necessary thing in every business. Through online meetings can easily manage your team effortlessly. Explaining the whole information or strategies to the crew might be pretty manageable for the team leaders; however, sometimes they struggle to design a complete PowerPoint presentation. This seminar PowerPoint slides will be a perfect solution to design an entire PPT slide. This “ Ogiro ” online meeting PPT template has clean slide designs with a fully editable option. Also, it comes with two color themes variation. Try these PPT slides to save your precious time.

• This template pack includes 100 presentation slides.
• Unique editable presentation slides.
• Two-color theme options.
• RGB color mode.
• Fully drag and drop is enough to customize.

“Serenity” – Elegant Webinar PPT Presentation Template

This stylish, professional webinar PPT template is completely designed for those are planning to present like a PRO. Each slide is crafted by professional designers; hence the design part of this template is absolutely stunning. Every single element of this template is fully editable, and you can customize it based on your purpose. If you are trying to interact with your audiences, then get this stunning PPT design.

• This PPT pack includes 30+ unique slides.
• 16:9 slide aspect ratio.
• This template has fantastic photo galleries.
• Charts are simple to modify.
• A collection of creative infographics.
• Very attractive timelines.
• Multilingual free fonts.

“Meetio” – Best Webinar Meeting PowerPoint Template

The “ Meetio ” webinar meeting PowerPoint template is one of the best choices for those who want to have a clean and simple design. This type of presentation can be used in various ways because it has slides with an elegant look that will match your brand image well. It has a design that focuses on the content of each slide to keep your webinar meeting interesting for those attending it.

• Clean and adaptive multipurpose slides.
• Place the image with slide master.
• You don’t want to rely on other editing software.
• All the texts are fully editable.
• Complete charts and graphs are fully editable.
• Both.PPTX and. PPT PowerPoint files are included.

“Konferenz” – Webinar and eCourse Presentation Template

“ Konferenz ” is a presentation that can help you make an impression. It has 46 brightly-colored slides, and they come with different options, so it’s easy to customize your own design! The central focus of this slideshow is companies working in the online industry, digital education facilities, or Ecourse companies.

• 40+ clean PowerPoint slide designs.
• All graphical elements are completely editable.
• All designs are based on the Master Slides.
• 16:9 Widescreen ratio.

Have a look at this finest collection of business PowerPoint presentation templates to strengthen your business.

“Brynn” Premium Webinar Presentation Template – Elegant Webinar PPT Templates

Thirty-five different slides, easily editable charts, creative infographics, nice-looking timelines, and multilingual free fonts are just a few of the features in this expert design webinar presentation. It’s a perfect choice for trainers, consultants, managers, and coaches who need to create virtual presentations on topics associated with education and more. Also, this webinar template has a lot of flexible features that will help you change.

“Pozea” Best Conference PowerPoint Templates – Comprehensive Webinar PowerPoint Templates

This PowerPoint presentation is a powerful tool for business presentations. This professional PPT template is perfectly fit for gaining users’ attention and capturing their interest. It features a clean design and also includes easy-to-use slides with editable content. The template offers plenty of space to convey important information about your subject without overwhelming viewers. It also contains several graphics, charts, and icons, etc.

“Endless” Event Aesthetic PowerPoint Template – Stunning Webinar PowerPoint Presentation Template

An “ Endless ” PowerPoint template is a beautiful, minimalist PowerPoint theme . It’s ideal for personal, commercial, or organizational usage. It’s exceptionally adaptable and simple to modify: you may alter the graphical components and content with relative ease. This PPT presentation has a vast color palette available as well.

• 60+ collection of unique presentation slides.
• It provides light and dark versions.
• XML files included.
• Unlimited color options.
• Well-designed infographics.
• Fully customizable graphical objects.

“Available” PowerPoint Presentation Template – Webinar Slide Deck Templates

If you don’t have time or design skills, you might want to invest in a premium webinar slide deck. This template will offer a lot of advantages and is simple to manage. You don’t want to be reliant on external software to modify your presentation. Get this PPT slide now and make your presentation more exciting and professional.

• Forty multipurpose slides with a creative and simple design.
• Fully animated and non-animated 10 PPTX Files included.
• The aspect ratio 16:9.
• It contains 42 layouts with light and dark versions.
• Infographics that are entirely handmade.
• Section breaks slides.
• The slides are all high-definition.

“Seminary” PowerPoint Template for Seminar – Virtual Event PPT Template

“ Seminary ” PowerPoint presentations are cutting-edge and include unique features. Every aspect of this slide has been created with care and attention. This presentation template is a multipurpose PPT slide design that may used for a variety of presentations, such as business, portfolio, production, marketing, and so on. Forget about the whole process and save time. All you have to do is follow a few simple steps, and you’ll be good to go. So why are you waiting for it? Grab it now and excite your colleagues.

• There are a total of 36 creative slides included.
• The entire graphics are customizable.
• A collection of free web fonts.
• Only a few minutes is enough to make the whole presentation.
• There are two types of files included.PPTX and. PPT File.
• A simple documentation file.

“Seminarly” Sleek Professional Presentation Template – Modern PowerPoint Templates for Conference

Please take a peek at this elegant PPT template design and consider it is a complete solution for online education, webinars, e-courses, and virtual business meetings. This template will let you quickly organize a meeting or demonstrate the data attractively to your crew if you use it. Try this template design out to save a lot of time.

• 30+ PPT slides.
• The complete graphical objects are easily editable.
• All the slides are based on the Master Slides.
• Two types of presentation files are included (.PPTX and . PPT).

Webinar Request PowerPoint Presentation Template – Complete Business Meeting PowerPoint Template

This entire company meeting PPT template is ideal for meetings, as it impresses your bosses, investors, team members, and others. This clean webinar PPT template features beautiful slides created by expert designers. This one is well appropriate for commercial, corporate, and personal usage.

• This PPT template pack consists of 400+ slides.
• Templates contain numerous master layouts that should be used for each template.
• Four color schemes are included in this package.
• Elegant transition and many more features.

“Confira” Online Conference PowerPoint Template – Best Webinar PPT Theme Designs

This PowerPoint theme may assist you in developing an innovative business strategy or concept if you need to present one. “ Confira ” is a versatile PowerPoint template with several unique characteristics. You can make outstanding presentations using this PowerPoint bundle, according to your preferences.

For webinars, virtual events, conferences, and seminars, this presentation template is highly recommended. It has the ability to make your event or conference stand out. You can also use it for your personal needs.

• A collection of 40+ modern slides.
• A PDF documentation.
• It doesn’t need additional skills; it’s very useful to use.
• Professionally designed Presentation slides.
• Fully editable charts and graphs.
• Unique mockup devices and predefined text styles.
• They included world maps.
• A great collection of colors and very few clicks to change.
• All the slides are full HD.

Business Promotion PowerPoint Template – Online Business Webinar PPT Templates

This Instagram story type is a fantastic method for commercial advertising. These online business PowerPoint presentation templates are ideal for product presentation, business, marketing, promotion, and corporate presentation. These slide designs are fully customizable with Adobe Illustrator and MS PowerPoint . You can create your own concept using the numerous color possibilities available. Engage with your audience by obtaining this template design.

“Wilith” Seminar PowerPoint Presentation Slides – Online Course PPT Template

“ Wilith ” is one of the best PPT templates for online courses. The creative and professional design makes your presentation stand out. All the slides are designed by an expert PowerPoint designer and based on Master Slide design; they can be used for any kind of presentation.

If you are planning to host webinars, virtual seminars, online courses, this template will be one of your best choices. It has all the features that you need to present live sessions using PowerPoint presentations. This webinar theme is clean and professional, which makes it easier to convey your message effectively without losing the quality.

PowerPoint Presentation for University and Education – Online Course PowerPoint Presentation Template

Do you work in the education sector? Do you have any intentions of offering an online course, running a seminar for university or college students, or else organizing an online course? You’ve arrived at your destination. This modern PPT slide design is primarily intended for educational use also allows for total customization. It’s designed in conformity with the latest trends in online education. The template is also an ideal fit for information technology seminars, workshops, webinars, and conferences. From now on, you can impress your audience with this brilliant design.

• There are 40+ slides in total, each with its own unique design.
• You can modify any of the image elements with ease.
• The screen ratio is 16:9.
• Two distinct file types are included in the package. (.PPTX and .PPT)

“Koba” Premium PowerPoint Presentation Design – PowerPoint Presentation for Business Webinar

“ Koba’s ” professional slides are designed to help you bring your business presentation into a new style. “Koba” has all you need for a unique deck with 100+ distinct and customizable slide designs, graphs, charts, tables, and diagrams. This PPT template helps you to create a professional-looking business conference presentation in a stylish way that ensures your content is presented in the best possible way.

Don’t spend too much time creating a PowerPoint presentation; simply download this excellent template and use the rest of your time to prepare your speech.

• 100+ creative presentation slides.
• All the PPT slides are retina and HD.
• Two variations of files were included (PPT and PPTX).
• The slides, which have two aspect ratios (16:9 and widescreen).
• All the presentation layouts are based on Master Slides.
• Creative infographics.

“Magnum” PowerPoint Presentation Template – Unique Webinar Presentation Templates

“ Magnum ” PPT slides are created by experienced professional designers. Do you need to make your presentation more interesting? Then this PowerPoint slide design will be the best choice! The various color schemes and other lots of features definitely give you customizable options; try out this unique PPT template package for maximum productivity.

“Hasta” Portfolio PPT Presentation Template – Top Webinar Slides Template

“ Hasta ” is a PowerPoint presentation that may be used to display your portfolio and concepts in a professional manner. This is the ideal business portfolio presentation for anybody wanting to show off their innovative concept or project. This presentation has engaging and straightforward content slides. There are no required third-party applications. It’s also fully editable, with all forms being resizable without loss in quality.

“Talkie” Online Meeting PowerPoint Presentation Templates – Online Meeting Slide Deck

This sleek, modern presentation is both attractive and charming. This professional online meeting PowerPoint template will build trust with your online audience. It’s easy to download and simple to customize. This wonderful online PPT presentation template has professional design slides suitable for any type of modern business. The simple and stylish background layout makes this template perfect for any online or virtual webinar. Check out the online meeting PowerPoint template now.

One of the best things about conducting online webinars is that you can easily connect with your entire audience in a single window; also no need to yell over everyone. With the help of webinar PowerPoint templates, you can make your content visually appealing and interactive. That is why it’s really important to use eye-catching PPT templates for better results. This would not only help you grab attention but also increase productivity.

There are several free webinar PowerPoint presentation templates accessible, but they only contain basic features. If you wish to use more advanced features, go with a premium webinar PPT template; otherwise, utilize the free one. So, choose the right one for you. The following slides are one of the best PowerPoint presentation themes for webinars.

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Best Webinar Software of 2024

Table of Contents

• Best Webinar Software
• Things To Consider When Buying
• How We Chose

Consumers expect virtual sales, marketing, and support interactions, and the best webinar software platforms enable excellent experiences. Businesses use video engagement to reach their goals, whether generating leads or training employees. With interactive features and seamless integrations, companies can host live, on-demand, or automated webinars.

For this guide, we researched and tested dozens of webinar platforms. Our evaluation included interviews with business users, an assessment of online reviews and ratings, and our personal experience. Aside from comparing pricing and features, we considered the webinar software’s reliability, ease of use, and customer support.

• Best Overall: GoToWebinar »
• Best Budget: Livestorm »
• Best for Training and Onboarding: WebinarNinja »
• Best On-Demand Webinar Platform: EverWebinar »
• Best for Sales and Product Demos: ClickMeeting »
• Best for Small Businesses: Demio »
• Best for Large Virtual Events and Conferences: Zoom Events »

Best Overall: GoToWebinar

Highly rated mobile apps for iOS and Android

24/7 phone customer support

Email automation

Limited features on the Lite plan

The seven-day free trial is shorter than rivals offer

With millions of mobile app downloads, GoToWebinar is a well-known and often-used platform for hosting virtual events, generating leads, and connecting with customers. Its broad feature set, straightforward interface, and 24/7 support make it our top choice as the best webinar software. Indeed, co-founder of Cachi Life Kevin Groh says, “One thing that really sets this platform apart is its user interface. It's designed to be intuitive, making it a breeze for both presenters and attendees to navigate.”

GoToWebinar offers four subscription options, with monthly pricing starting at $49 for 250 event attendees when billed annually. All plans include analytics, email automation, and interactive features. Groh explains, “Analytics provide insights into attendee behavior, allowing us to fine-tune our content and approach for future sessions.” Likewise, surveys, polls, and Q&A sessions “really enhance engagement during our webinars, making them more dynamic and interactive.”

During testing, the source tracking functions were easy to use and helpful for learning which channels generated the most sign-ups. The custom registration forms and webinar templates also allowed us to create events at scale.

According to Groh, “We have found GoToWebinar to be invaluable in use cases such as sales presentations, training sessions, and even virtual tours of the destinations we offer. It caters to job roles ranging from marketing professionals to sales teams to trainers.”

• Price Range: $49 to $399 per organizer monthly with annual billing
• Maximum Number of Attendees per Webinar: 3,000
• Webinar Formats:   Live and pre-recorded
• Payment Tools: Stripe
• Integrations: Marketo, HubSpot, AWeber, Zoho CRM, Unbounce, Leadpages, Automate.io, Salesforce, and ServiceNow
• Interactive Features: Polls, Q&A, handouts, video sharing, surveys, and up to six presenters 
• Analytics and Reporting Tools: Engagement dashboard, event analytics, attendee reports, and source tracking
• Customer Support: 24/7 Live phone support, help articles and videos, and community forum

Best Budget: Livestorm

Feature-rich free version

Unlimited cloud storage

Automatic source tracking

No mobile app

Marketing automation integrations only come with the Enterprise plan

Lacks a direct way to charge for registrations

Finding affordable webinar tools can be challenging. Livestorm’s free plan is a perfect fit for organizations wanting unlimited 20-minute sessions for up to 30 participants. Only 30 unique people can register or join your webinars, and it resets monthly. Interactive Q&A features and live call-to-action (CTA) links keep attendees engaged. With dozens of built-in tools, Livestorm is the best webinar software for businesses with a tight budget.

Although most webinar solutions have question-and-answer capabilities, we appreciate the extra features Livestorm offers. Attendees see a notification of the question you’re answering, or organizers can let participants vote on which ones they want answered. With media and file sharing, we could give our audience PDF handouts while displaying a YouTube or pre-recorded video.

Whereas GoToWebinar locks source tracking behind its Pro plan ($199 monthly with annual billing), Livestorm includes it on the free version. Moreover, you can brand all assets and customize your spaces with plugins. Livestorm supports private, recurring, and on-demand virtual events, making it ideal for companies wanting a flexible webinar platform.

• Price Range: Free to $365 monthly billed annually, depending on the number of active contacts (custom pricing available)
• Webinar Formats:   Live, recurring, and on-demand
• Payment Tools: None
• Integrations: Zapier, HubSpot, Salesforce, Marketo, Pardot, Slack, Calendly, Miro, Help Scout, Drift, Pipedrive, Google Analytics, APIs, and Webhooks
• Interactive Features: Breakout rooms, Q&A, question upvotes, polls, media and file sharing, live CTAs, screen sharing,  PowerPoint embedding, up to 25 simultaneous speakers, and emoji reactions
• Analytics and Reporting Tools: Participation report, replay analytics, source tracking, and advanced custom reporting
• Customer Support: Support varies by plan tier, email and live chat, help center, and AI assistant

Best for Training and Onboarding: WebinarNinja

14-day free trial

Attendees can replay the video

Automatic reminders to trainees

The base plan is limited to 50 attendees

Fewer reporting tools than competitors offer

No screen sharing from mobile devices

Whether you’re a coach, teacher, or business owner, the right virtual platform gets new clients or employees up to speed. Use WebinarNinja to upload presentation slides, share your screen, and automatically post polls. Its affordability and teaching tools make it our top choice as the best webinar software for training and onboarding.

WebinarNinja has three subscriptions, starting at $24 monthly for 50 live attendees with annual billing. Basic allows two-hour live webinars and unlimited replay access. It scales to 1,000 participants and eight-hour sessions.

While using WebinarNinja, we identified several features that benefit trainers and trainees. For instance, we appreciate being able to upload Keynote or PowerPoint slides, although WebinarNinja does offer a decent selection of customizable templates. During the session, we could preview upcoming slides before showing them to the audience, and we liked how easy it was to move through the presentation with the arrow or spacebar keys.

Also, the timed polls feature was unique. We set a specific time for it to appear and didn’t have to fuss with the poll while training. WebinarNinja lets organizers pin chat messages, which is a great way to keep trainees or new hires focused on the current topics. For onboarding purposes, companies can allow attendees to share their screens and speak on camera.

• Price Range: $24 to $333 monthly with annual billing, depending on the number of attendees
• Maximum Number of Attendees per Webinar: 1,000
• Webinar Formats:   Live, on-demand, series, and hybrid
• Integrations: Zapier, Convertkit, AWeber, MailChimp, Constant Contact, 
• Infusionsoft, Hubspot, Drip, GetResponse, and ActiveCampaign
• Interactive Features: Q&A, upvote for Q&A, polls, offers, handouts, PowerPoint or Keynote slides, and video and screen sharing
• Analytics and Reporting Tools: Conversion and engagement statistics
• Customer Support: Live chat and email, Ninja University, tutorials, members-only live webinars, priority support for Business plan users

Best On-Demand Webinar Platform: EverWebinar

Unlimited webinar attendees

Real-time and simulated chat options

No monthly billing option

Doesn’t have an integrated payment page

While several solutions we reviewed offer automated webinars, EverWebinar is the only platform that allows unlimited attendees for on-demand webinars. It stands out for sophisticated tools that mimic live experiences, like a live chat simulator and dynamic attendance statistics. EverWebinar is the best webinar software for on-demand webinars because it provides an inexpensive yet comprehensive plan to drive leads through your sales funnel.

EverWebinar integrates seamlessly with WebinarJam. But you can convert YouTube, Amazon S3, or Vimeo Standard videos into EverWebinar on-demand sessions. Insert polls and surveys or leverage the live chat simulator to let attendees interact with your webinar and never realize it’s a replay.

We were impressed with the active offers feature. Viewers can click on it while watching the webinar. Businesses can add an element of scarcity or urgency with countdown timers and quantity displays. Unlike GoToWebinar, which requires companies to have a Stripe account, EverWebinar lets you choose your credit card processor . For companies willing to take a more hands-on approach, EverWebinar’s hybrid live chat and Q&A enables you to engage in real-time while your webinar runs in the background.

• Price Range: $499 billed annually
• Maximum Number of Attendees per Webinar: Unlimited
• Webinar Formats:   Automated on-demand
• Payment Tools: Via third-party integrations
• Integrations: KARTRA, ClickFunnels, AWeber, ActiveCampaign, Infusionsoft, LeadPages, iContact, Ontraport, GetResponse, Drip, MailChimp, ConvertKit, Maropost, Zapier, Constant Contact, and Twilio 
• Interactive Features: Live chat simulator, polls, surveys, CTAs, clickable offers, polls, surveys, and live chat and live Q&A sessions
• Analytics and Reporting Tools: Behavior tracking, traffic analytics, and financial metrics
• Customer Support: 24/7 Email and live chat, Jam Academy, Facebook community, and Wiki technical documentation

Best for Sales and Product Demos: ClickMeeting

30-day free trial account

iOS and Android mobile apps

All subscriptions allow 14-hour webinars

Pricier than competitors for larger events

Recording storage is limited to six or 10 hours

Product demonstration videos can turn uncertain leads into buyers. Sales teams use ClickMeeting to showcase features via screen-sharing tools or highlight benefits with interactive exhibits. The intuitive, web-based platform supports on-demand and live events, making it our top pick as the best webinar software for sales and product demos.

ClickMeeting has three plans, and monthly pricing starts at $26 for 10 attendees with annual billing. The Live subscription lets you chat with potential customers while sharing live video, an application window, your entire screen, or a browser tab. Alternatively, the Automated package allows live or on-demand demos. It costs $42 monthly for 10 attendees with annual billing.

During user testing, we found the automated follow-up emails helpful for sending custom thank-you notes and recording links. ClickMeeting’s infinite whiteboard is another tool sales teams can leverage to break down complex technical details and involve clients in collaborative planning.

ClickMeeting offers several add-ons which can boost your capacity without increasing your overall cost significantly. Options include extra presenters, parallel events, more file storage or recording space, and attendees.

• Price Range: $26 to $310 monthly with annual billing, depending on the number of attendees
• Maximum Number of Attendees per Webinar: 10,000
• Webinar Formats: Live, on-demand, and recurring 
• Payment Tools: PayPal and PayU
• Integrations: Zapier, Moodle, Dropbox, Slack, Facebook, YouTube, LinkedIn, Google, HubSpot, Keap, Pipedrive, GetResponse, and API
• Interactive Features: Breakout rooms, screen sharing, whiteboard, Q&A, polls, surveys, private chat, and CTAs
• Analytics and Reporting Tools: Event statistics, basic and advanced reports, event and performance ratings, and attendee feedback
• Customer Support: Help center, customer success team, email and live chat support

Best for Small Businesses: Demio

Up to five simultaneous events on the Growth plan

One-on-one onboarding demos are available

No breakout rooms

Fewer social media integrations than ClickMeeting

With unlimited storage and a browser-based interface, Demio enables small businesses to provide seamless experiences for leads and clients. Its 24/7 customer support is beneficial, as the vendor will onboard new users one-on-one and has a two-minute live chat response time. With ample support and interactive tools, Demio is the best webinar software for small businesses.

The platform offers four subscriptions, including the Starter plan, which is $499 annually for 50 attendees and three-hour meetings. The Growth package is $899 yearly for 150 participants and eight-hour events.

Charlie Southwell, marketing director of Let's Talk Talent, says, “Demio landing pages make for a nice and easy registration process for attendees, and the emails (and several reminders) all have personal join links, and ability to add the webinar to all major online calendars. So tracking is brilliant. And we're regularly getting 50% attendance rates.”

While using the platform, we found that the ability to sync events to your website via the Showcase feature was helpful for small businesses. We could customize the visual elements, including the colors and layout, and embed them by adding a code snippet to our site.

Demio also offers many audience engagement tools. According to Southwell, “The chat is wonderfully interactive, and we usually see 50% to 75% of attendees send more than one message in the chat during the course of a webinar.”

• Price Range: $499 to $22,000 annually, depending on the number of attendees 
• Webinar Formats:   Live, on-demand, series, and automated
• Payment Tools: Third-party integrations with PayPal and Stripe
• Integrations: AWeber, Active Campaign, ConvertKit, Drip, GetResponse, Keap, Mailchimp, Ontraport, Hubspot, Salesforce, Marketo, Pardot, and Zapier
• Interactive Features: Chats, polls, featured actions, handouts, emojis, @mentions, and Q&A
• Analytics and Reporting Tools: Webinar and engagement analytics
• Customer Support: 24/7 email and live chat and knowledge base

Best for Large Virtual Events and Conferences: Zoom Events

Single and multi-session events

Supports over 100 interactive video panelists

Allows event sponsors

Requires a Zoom One license

Help center is trickier to navigate than rival services

Hosting a webinar is a much different experience than organizing a large hybrid or virtual conference. Fortunately, Zoom Events provides almost every tool businesses require to pull off single or multi-day sessions. Its robust ticketing, sponsor, and interactive features make Zoom Events our top choice as the best webinar software for large virtual events and conferences.

Zoom Events is an all-in-one event management platform. Companies can offset conference costs with sponsorships and showcase them in a virtual expo hall. Attendees can move to various sessions, join expo booths, and network with attendees.

Aside from providing an online event space, Zoom offers a collaboration hub. It allows teams to organize events, publish recordings, and edit or update content. Zoom’s production tools (Simulive, Backstage, and launch) are interactive tools and resources to increase engagement throughout the event.

Zoom supports annual and pay-per-attendee billing options. But it requires a paid Zoom One package. We like that an annual Zoom Events subscription includes a Zoom Webinars license. Regardless of which service you use, the interface is similar to the free Zoom Meeting program, and participants do not have to download anything to join.

• Price Range: $1,490 per license annually for 100 attendees
• Maximum Number of Attendees per Webinar: 50,000
• Webinar Formats:   Live and on-demand
• Payment Tools: Stripe and PayPal
• Integrations: Marketo, Pardot, and Eloqua
• Interactive Features: Session chat, lobby chat, polls, Q&A, surveys, quizzes, and attendee profile creation
• Analytics and Reporting Tools: Performance and audience engagement reports and detailed analytics dashboards and reporting
• Customer Support: Zoom Community, knowledge base, chatbot, and web tickets; additional support varies by plan and includes live chat, phone, and video

The Bottom Line

The best webinar software is reliable and easy to use, ensuring smooth presentations and exceptional attendee experiences. Top-rated platforms provide interactive features for engaging audiences and integrate with your customer relationship management (CRM) and email marketing programs. However, the key strengths of each webinar platform vary, and it’s essential to select one that’s purpose-built for your use case, whether training employees or presenting a sales pitch.

Our research, user testing, and business user interviews show that GoToWebinar is the best overall webinar software. Its flexibility and user-friendly interface provide a seamless experience for attendees and presenters. Moreover, GoToWebinar offers 24/7 phone support and a robust self-help knowledge base.

Things To Consider When Looking for Webinar Software

Features: Webinar software tools vary by provider and subscription. Consider your business goals and which features will help you achieve them. A sales team may prioritize sleek presentation capabilities, like ClickMeeting, which is best for sales and product demos. On the other hand, event organizers require advanced features for multi-day events and virtual expo halls. Most webinar solutions provide basic features like polls and surveys. Others allow media and file sharing, CTA buttons, screen sharing, handouts, and Q&A sessions. 

However, the capability of these tools differs by platform. For instance, Livestorm and WebinarNinja let attendees upvote questions. WebinarNinja also features timed polls, so you can decide when to display them. For collaboration and training purposes, ClickMeeting has a native Whiteboard tool, whereas others require a third-party Mira integration. Screen-sharing tools may let presenters show their screen, window, or application. However, some programs are limited or won’t work on mobile devices. Likewise, not all webinar software offers breakout rooms, unlimited cloud storage, and urgent offers.

Usability: Based on interviews, testing, and research, we found that the biggest factor in choosing the best webinar software was usability. Simply put, any friction in your registration or payment process reduces sign-ups. And consumers don't want to download an application or provide too much personal information when joining your virtual webinar. Moreover, if the user interface is confusing, attendees are less likely to ask questions, chat, or use other interactive features. 

All of these things can cause participants to leave your event early or get less than the full experience. At the same time, your trainer or sales team should be able to focus on the webinar and not be fussing with technical aspects. Small touches like keyboard shortcuts for switching presentation slides or on-screen speaker notes can improve pitches, making the overall experience better for attendees and speakers. The best way to assess webinar software is through free versions or trials. Have your staff practice creating and hosting webinars, then attend them.

Customization: On-demand, automated, and live webinars can support your brand awareness objectives. Most webinar platforms allow businesses to customize several elements, from registration pages to post-event emails. To ensure webinar software will support your design needs, review support documentation. Specifically, look at the color choices. Some vendors supply a limited palette, whereas others allow you to select your exact shades by entering a hex code. Most let you upload a logo and feature image. Some offer custom domains for your webinar. 

Other customization options may include CTA or offer buttons, polls appearance, and landing pages. Also, consider templates. Pre-designed layouts provide an outline for your webinar. Webinar software solutions offer basic and advanced templates, including content slides, landing pages, and emails. See if you can create and save webinar templates, which helps speed up your webinar creation process. Integrations and plugins are another way to customize your webinars. For example, Livestorm users can add plugins to personalize rooms, enable private chat, or add a timer.

Support and Training: Although the best webinar platforms provide high uptime and vast self-help resources, customer service is always important. Furthermore, an onboarding and training plan ensures your team can start creating webinars and connecting with leads quickly. We recommend looking at the vendor’s customer service hours and channels. Most have a web ticketing or email system. Some have live chat and only a few offer phone support. Service options often vary by subscription tier. 

If possible, interact with the customer support team during your free trial. This will give you an idea of response times and quality levels. Remember to explore the webinar provider’s self-help portal. All services have knowledge bases. But in our experience, some tutorials and guides are more useful than others. For instance, we found Zoom’s database more difficult to navigate than Demio’s. We liked how ClickMeeting and Demio provided screenshots and videos to walk us through different tasks. In addition, Demio offers a one-on-one onboarding demo, whereas GoToWebinar is available 24/7 via phone.

• Pricing and Scalability: Webinar software pricing ranges from free to thousands of dollars monthly. Some vendors charge per attendee, while others bundle a set number of participants for one fee. With a tiered pricing model, the webinar provider adds features as the cost increases. Estimate your expected registrants and attendees per webinar to understand costs. Then, compare pricing by looking at various subscriptions offered by providers. For instance, GoToWebinar Lite doesn’t include pre-recorded events, integrations, or source tracking. In comparison, EverWebinar provides a single, inclusive package. It supports hybrid and automated webinars, unlimited attendees, and just-in-time registrations. A company wanting to host webinars with 1,000 attendees can expect to pay $41.58 to $790.83 monthly with annual billing. Zoom Events is the most expensive solution, but it scales to 50,000 attendees (the most out of all platforms we reviewed). Likewise, only Livestorm offers a free webinar service, but since it charges for active contacts, it may be less scalable than GoToWebinar. 

How We Chose the Best Webinar Software 

Our U.S. News 360 Reviews team consulted with numerous business users, including leaders who use webinar software for demos, employee training, and virtual events. Our conversations taught us that companies should focus on a webinar platform's usability (for attendees and presenters), audio and video quality, and use-case-specific tools.

We narrowed our selection by analyzing user ratings and specifications, which helped us identify solutions rated highly for ease of use and reliability. From there, our research and user testing considered interactive features, integrations, payment tools, webinar formats, and analytics options. In addition, we interacted with customer support services and compared pricing. The bottom line is that webinar software comes in all price points, and companies can see a return on their investment with an effective strategy.

WHY SHOULD YOU TRUST US?

U.S. News 360 Reviews contributors and editors have years of experience testing, researching, and reviewing products. Jessica Elliott , the author of this rating, uses webinar platforms as a business owner and contractor. She has experience uploading content, presenting, and organizing events. In addition, Jessica attends many virtual events and understands the importance of an engaging, user-friendly experience (and the role software can play).

WebinarNinja, EverWebinar, and Demio provide 14-day trials. ClickMeeting has a 30-day trial, whereas GoToWebinar offers a seven-day trial. Livestorm’s free plan or live demo allows you to test the software before purchasing a paid version. Zoom Events does not have a free trial, but community members may host test conferences so businesses can demo the software.

Most webinar software solutions provide polls, Q&A tools, surveys, and one-on-one or group chat messaging services. Other interactive features may include screen sharing, breakout rooms, and whiteboards.

The best webinar software platforms offer subscription tiers with options for hosting automated and on-demand sessions, but these often cost more than base plans. However, EverWebinar only provides hybrid and automated, pre-recorded sessions.

GoToWebinar, Livestorm, Zoom Events, and ClickMeeting provide status pages detailing incidents over the last 30 days. However, Demio, EverWebinar, and WebinarNinja do not offer live status updates.

The webinar software providers we selected provide transparent security policy information. The systems use best-in-class security practices like encrypted data communication channels and connections. However, security certificates and privacy policies vary by vendor. Overall, we found Livestorm’s security portal the most informative, as it displays third-party auditors, private reports, risk profiles, and trust center updates.

U.S. News 360 Reviews takes an unbiased approach to our recommendations. When you use our links to buy products, we may earn a commission but that in no way affects our editorial independence.

Best webinar software of 2024

We look at the best webinar software: free and paid.

Best overall

Best for browsers, best for education, best for enterprises, best for automation.

• How we test

The best webinar software provide an easy way to meet up for online collaboration and events, such as conventions, workshops, presentations, and seminars.

1. Best overall 2. Best for browsers 3. Best for education 4. Best for enterprises 5. Best for automation 6. FAQs 7. How we test

The best webinar software will be able to help you keep in touch with customers, staff, and other audiences, by providing an easy to use video conferencing platform.

However, unlike general conferencing, webinar software is primarily used for event management over the internet, such as conventions, workshops, presentations, and seminars, in order to reach a large number of people at the same time.

It is possible to do this using YouTube , but webinar portals and applications enable a more interactive experience, allowing for customer feedback as well as question and answer polls .

Managing large numbers of virtual attendees requires planning and coordination, and webinar solutions have different approaches to the management of participants. 

We assessed these webinar software across various aspects, like the installation process, the user interface, the maximum number of viewers, and the pricing models. We also judged how reliable the software were and whether they had browser functionality, among other aspects.

Here are five of the best webinar software choices that can get people together from any part of the globe for a lecture, discussion, or information exchange.

We've also featured the best online collaboration tools . 

Get in touch

• Want to find out about commercial or marketing opportunities? Click here
• Out of date info, errors, complaints or broken links? Give us a nudge
• Got a suggestion for a product or service provider? Message us directly

The best webinar software of 2024 in full:

Why you can trust TechRadar We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test.

1. Livestorm

Reasons to buy, reasons to avoid.

Instead of just offering webinars, Livestorm has three different flavors available that allow for conventional pre-organized, on-demand and automated seminars to be provided.

Webinar content can be created beforehand and uploaded, presented live or be a combination of those scenarios. And, you can co-host with another company if you want to mix things up a bit.

Attendees can interact with the presenters, ask questions, be asked questions with polls. And, all the interaction can be recorded, and the reaction to presentations is available through analytics and reports after the event.

What has attracted many to Livestorm is that the data generated by a webinar can be funneled into a wide selection of apps, including Zapier, Hubspot, Salesforce , Microsoft Dynamics and Google Analytics.

Those wishing to experience Livestorm can do so using a free version of the service that limits the webinar to a single meeting, 4 participants, 10 registrants and 20 minutes in length.

Livestorm offers three paid solutions: Pro, Business and Enterprise. The cheapest option, Pro starts at around $90 per month if billed annually.

For more extensive online meetings, Webinar Premium offers unlimited webinars, unlimited moderators, 4-hour events and up to 100 attendees.

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2. Zoho Meeting

Our expert review:

Zoho is an amazingly successful brand that has solutions for CRM, project management, helpdesks, collaboration and marketing.

Among the application, stable is Zoho Meeting, a product that many would conclude is exclusively a video conferencing offering. But it’s much more than that, and one of the best features is the ability to host webinars.

Used in this way, Meeting offers many of the classic webinar features including a sophisticated registration solution, email notifications and reminders, Polls and Q&As, phone dial-ins, multiple presenters and post-webinar reporting.

It also uses Chrome and Firefox extensions to schedule and start webinars, and the only technical requirement to view is a capable browser.

As this is a Zoho solution, we expected great integrations, and Meeting interacts with both Zoho CRM and Zoho Campaigns for promotion. These connections allow webinars to drive sales opportunities and process them using the other Zoho tools.

Webinars are charged a monthly fee based on the maximum number of attendees. Their Standard plan costs $8 per month, per 25 attendees, if paid annually, and their Professional plan is charged at $16 per month, per 25 attendees, on a yearly basis.

Read our full Zoho Meeting review .

3. ClickMeeting

The origins of ClickMeeting are videoconferencing, and it can be used for that purpose effectively. However, it also can be used to host webinars and has a raft of functionality dedicated to that purpose.

Hosted webinars can have a bespoke pre-event engagement, including a waiting room before the start of the presentation where extra information can be offered to attendees.

Polls and surveys can be used to maintain the engagement of those watching, even if the content isn’t live. You can freely mix live events with pre-recorded ones and have segments of both.

For live webinars, a whiteboard can be active during the presentation or afterwards for a Q&A session.

One aspect to ClickMeeting that has enhanced its reputation is that it can be used to monetize webinar content using the platform’s integration with PayPal to manage funds securely.

ClickMeeting offers a free trial for up to 25 attendees for a 30 day period. The lowest tier "Live" plan includes all you need for live meetings with 6 hours of recording storage and 1GB of file storage. The "Automated" plan offers 10 hours of recording storage, 2 GB of file storage, plus automated Webinar cycle.

The top tier "Enterprise" plan offers a scalable and customizable solution for large events or multiple meetings.

Read our full ClickMeeting review .

4. GoToWebinar

For a while GoToWebinar by LogMeIn was indeed, the go-to solution for webinars.

The features available include pre-webinar processes, real-time analytics, lead management, the sharing of notes on mobile and audience interaction.

One very useful feature is the ability to share an installable application, enabling a webinar for using that tool to get everyone ready to use it within the webinar.

All the attendee facing parts can be rebranded, including the registration pages, emails and the web interface. But, this functionality is mostly limited to logos.

Despite some shortcomings, many companies like this tool, even if some think that it needs a revamp on the administration side of the system. And, others have complained that you can have audio or videos issues if you use the web interface and not the dedicated desktop application.

Pricing on GoToWebinar is also a possible stumbling block, as this is one of the more expensive options. The basic tiers are Starter, Pro and Plus, that cover 100, 500 and 1000 participants respectively. Pro level or higher is needed to record presentations.

An Enterprise tier is also available with quoted pricing that can handle 5,000 attendees for those with big webinar ambitions.

5. EverWebinar

The solution offered by EverWebinar is heavily focused on selling and specifically using the webinar model to present a sales pitch.

Therefore, it is focused on delivering on-demand webinars that have been finely crafted to deliver the best possible sales pitch and clinch the deal with it.

The best process to evolve a webinar is to use the sister product, WebinarJam. This is a conventional webinar site, and it can stream a live event or pre-recorded presentation.

Once you’ve given a live presentation that generated the sales, you can then convert that into the Everwebinar format. And, use the same content repeatedly.

Because those viewing the content will need to register ahead of time, they’re more inclined to think that the presentation is live, even if it isn’t.

The other important advantage of this methodology is that it enables webinars to be run in remote time zones from where the content is hosted.

We've also featured the best free office software .

Webinar software FAQs

What is webinar software.

Webinar software is software for hosting online video conferences, like meetings, presentations, seminars, etc. These are generally used by businesses to ensure a smooth and professional webinar experience. 

Webinar software can either be used through the browser or by installing on the computer, smartphone, or tablet. 

How to choose the best webinar software for you?

When deciding which of the best webinar software to use, first consider what actual needs you have. For example, someone simply wanting to talk to a handful of people on a casual basis may find a budget option is the most cost-effective as well as providing all of the necessary fundamental tools that would be needed. However, if you're planning to carrying out a series of business webinars with a large number of people on a regular basis then you will probably want to look at the higher-end options.

How we tested the best webinar software

To test for the best webinar software we searched for a range of popular options and took recommendations from people we know who use webinar software regularly. We then tried each platform to see how user-friendly each was, as well as determine what range of tools and advanced webinar options were available. The maximum number of viewers and the pricing models also came into account when determining our best list, among other features.

Read how we test, rate, and review products on TechRadar .  

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Mark is an expert on 3D printers, drones and phones. He also covers storage, including SSDs, NAS drives and portable hard drives. He started writing in 1986 and has contributed to MicroMart, PC Format, 3D World, among others.

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The best webinar software for marketers in 2024

These are the 8 best webinar hosting platforms for businesses..

Webinars allow you to share your expertise at scale, helping you connect directly with new customers and deeply engage with existing ones. But there's more to webinars than just the content—you also need to invite and manage attendees, run the online event, facilitate real-time engagement, and measure success. 

That's where webinar software comes in. The best webinar platforms help you streamline and automate all the logistics related to running a webinar so you can focus on sharing your knowledge with your audience—whether you're leading a demo for potential customers, running a paid workshop, or sharing best practices to generate leads.

I've been updating this list for several years now. To help you manage your webinars more effectively, I re-tested all the top webinar tools and narrowed it down to the eight best.

The best webinar software in 2024

BigMarker for built-in webinar automation

Crowdcast for streaming to multiple services simultaneously

eWebinar for automated, pre-recorded webinars

Zoom for a familiar user experience

Livestorm for a simple app to manage multiple webinars

Sessions for AI features

Vimeo for professional features

What makes great webinar software?

How we evaluate and test apps.

Our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. We're never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog .

Marketers look for different things in a webinar platform. Some only need a simple tool to live stream a presentation. Some want various tools and features that allow them to interact with their audience , while others want the ability to record their webinar once, then release the recording as a separate event.

The wishlist for a webinar app varies quite a bit. What doesn't vary is the need for:

Simple and quick webinar registration

Opportunities to interact and engage with attendees

The ability to host both live and recorded webinars

The ability to track key webinar metrics (such as attendance and engagement)

I spent almost a week researching more than 40 webinar tools and testing about two dozen options. For the most part, I only considered apps that were primarily focused on webinars and excluded ones that offered webinar features as part of a much larger marketing suite.

To review, I signed up for each app, evaluated the user interface, scheduled both live and on-demand webinars, experimented with various engagement features (like polls and product offers) during the webinar, and created reports to analyze the webinar's success. I hosted the webinar, but I also used a separate login to "attend" the webinar. I logged my notes in a spreadsheet for comparison, and if I ran into any issues, I read the help docs, watched tutorials, or contacted support.

One last thing: If you're looking for a solution that does webinars and then some, an enterprise virtual event tool like Adobe Connect , BlueJeans , Webex , or ON24 may be a better option. And for a more robust events platform that helps you make seriously engaging and interactive webinars, Brandlive is worth a look. I wasn't able to fully test it within the timeframe of writing this article, but the app offers robust, accessible tools to help you create well-designed, dynamic videos, and the audience interaction features are extensive.

With that, here are my picks for the eight best webinar hosting apps.

The best webinar software at a glance

The best webinar software for a no-frills webinar experience, demio (web).

Demio pros:

Simple user experience

Extensive audience engagement features

Demio cons:

Less customizable than some

If you want to spend more time focusing on your audience and content than learning how to run webinars on platforms with a lot of complex features, Demio offers a no-frills yet intuitive interface. 

Demio lets you create a live, scheduled webinar; a series of scheduled sessions; or an on-demand, pre-recorded webinar. It takes less than two minutes to create a live, scheduled webinar—you simply add the title of the webinar and then select the date and time.

Of course, there are additional features to help you customize your webinar if you want. You can update the registration page with your branding; build a custom thank-you page; create polls, handouts, or calls-to-action; and set automated email notifications 24 hours, one hour, and 15 minutes before the webinar starts. 

When it's time for the webinar to begin, the hosting experience is just as simple. Unlike some webinar apps that have a cluttered presenter screen, Demio's webinar experience is clean and minimal. There's a toolbar on the bottom where you can control your microphone and camera, and another bar on the right to manage chats, polls, and handouts. 

You can do more with Demio when you connect it to your favorite apps through Zapier . Automatically register customers for your webinar, put registrants into your marketing campaign, and more. These pre-made workflows are examples to get you started.

Turn new Demio webinar registrations into Kajabi form submissions

Create Demio webinar registrations from new HubSpot form submissions

Create Demio webinar registrations for new rows in a Google Sheet

Demio pricing: From $42/month (billed annually) for the Starter plan with 50 attendees per webinar.

The best webinar software for built-in webinar automation

Bigmarker (web, ios, android).

BigMarker pros:

Great options for automation

A handful of unique engagement features

BigMarker cons:

You need to request a quote for pricing (historically more expensive)

Small, manual tasks—like managing the waiting room, pressing "play" to start the webinar, posting in the chat, and ending the webinar—add up and can cause extra stress for webinar organizers. You can offload this work with BigMarker: it's automated webinar software that offers built-in automation.

In the Automation tab, you'll see a timeline of activities you can customize and trigger for your webinar. You can automatically open the waiting room and have it disappear when the content begins. You can draft messages and polls ahead of time and have them post to the chat at a pre-set time. Or, schedule downloadable handouts, giveaways, and pop-up calls-to-action to push attendees to the next step. 

In addition to automation features, BigMarker has a number of unique capabilities that I didn't see in other webinar apps. For example, you can set a pop-up inside the webinar that attendees must click to show that they're paying attention or conduct a lucky draw inside the webinar to award prizes.

You can automate BigMarker even further with BigMarker's Zapier integrations , which will help you connect it to all the other apps in your stack. Here are a few examples.

Add new BigMarker webinar registrations to Google Sheets as spreadsheet rows

Add new LinkedIn Ads event registration form responses to BigMarker as registrants

Register new BigMarker webinar participants and send channel messages in Slack

BigMarker pricing: Historically, BigMarker was a bit more expensive than the other apps on this list, but now you'll need to request a quote from the BigMarker team.

The best webinar software for streaming to multiple services simultaneously

Crowdcast (web).

Crowdcast pros:

Livestream to multiple services at once

Extensive event analytics

Option to create paid webinars

Crowdcast cons:

Limited feature set

There's one feature Crowdcast has that other webinar hosting platforms don't offer, and that's the ability to simultaneously broadcast on multiple platforms. There's built-in support for streaming to Facebook Live and YouTube, and you can also stream to any service that supports RTMP, including Twitch and LinkedIn Live. This is ideal if you have followers on all of those platforms—you can meet everyone where they are, instead of trying to pull them to another service.

The actual webinar features are somewhat sparse. There's chat and support for polls, Q&A, and hand raising, like most apps offer. You can also add clickable buttons for links, which is perfect if you have a call-to-action, like a product to sell or an event you want viewers to register for. You can set up any of these features before the webinar or on the fly during the webinar itself.

Crowdcast also offers in-depth reporting with analytics on everything from basic attendees and traffic to detailed conversion rates, funnels, referrals, UTM tracking, and more.

Sparse as the webinar features are, in one way, Crowdcast is more powerful than other webinar tools—if you're willing to put the work in. Users who want a truly custom setup can use RTMP Studio to connect to live streaming software like OBS, Wirecast, or Ecamm Live, instead of the included webinar features. These advanced tools, while not easy to set up, allow for all kinds of advanced configurations: custom on-screen graphics, support for quickly cycling through multiple cameras, and more. It's about as close to a professional broadcast as you can get.

You can also connect Crowdcast to Zapier , which will let you do things like automatically add event attendees to your mailing lists.

Create Mailchimp subscribers from new Crowdcast registrations

Create or update ActiveCampaign contacts for new event registrations in Crowdcast

Register Crowdcast participants for new attendees registered in Eventbrite

Crowdcast pricing : From $34/month (billed annually) for the Lite plan with support for up to 100 attendees and ten hours of streaming per month.

The best webinar software for automated pre-recorded webinars

Ewebinar (web).

eWebinar pros:

Easy to add automated interactions

12 templates to choose from

In-depth webinar analytics

eWebinar cons:

Costs scale quickly

No support for live webinars

Almost all the best webinar tools featured in this roundup offer the ability to schedule pre-recorded webinars, but eWebinar takes this to the next level. eWebinar focuses solely on automating pre-recorded webinars on a schedule, complete with real-time interactions and live chat to deliver an engaging experience.

Upload any video, webinar, presentation, or training, import from Zoom, or paste a link to your video if it's hosted on YouTube, Vimeo, S3, and other supported providers. Then, set the webinar's schedule. Select a start and end date, the days of the week your webinar will run and the time, and any blackout dates (like country holidays) you don't want the webinar to play. You can also allow "just-in-time sessions," where attendees can register and join the webinar in as little as five minutes.

Due to its very nature, pre-recorded and on-demand webinars lack interaction, but eWebinar allows you to engage with attendees in real time—without committing to hosting the webinar. Attendees will be automatically greeted with a custom welcome message in the chat. When they respond, you'll get a notification so you can continue the chat, live. If you're not around or busy, they'll get a custom away message, and you can respond via email later. 

You'll also have the ability to add interactions wherever you want in your webinar. The interface is impressive—it looks like video editing software, where you'll see a timeline on the bottom of your video that you can drag and then drop interactions, like pre-populated questions, polls, downloads, tips, and offers, at any time.

You can do more with eWebinar when you connect it to your favorite apps through Zapier . Automatically add webinar registrants to your CRM, automatically register people for your webinar after they make a purchase, and more.

Create Kajabi form submissions from new eWebinar registrations.

Add eWebinar registrants to Google Sheets rows.

Create flodesk subscribers from new ewebinar registrations..

eWebinar pricing: $84/month (billed annually) for the Level 1 plan, which allows you to publish one webinar, with 3,000 registrants per month and unlimited team members; $169/month for the Level 2 plan for up to 5 published webinars and 6,000 monthly registrants.

Best webinar software for a familiar user experience

Zoom (web, mac, windows, ios, android).

Familiar look and feel

Templated events

Attendees need to download the Zoom app

Basic analytics

Zoom is best known as a video conferencing tool , but the same reliable, powerful, and intuitive interface used to run meetings also makes it ideal for webinars, especially those that are video-heavy or feature multiple panelists. 

Zoom allows you to feature up to 1,000 panelists and host up to 50,000 attendees. Customize your presentation style to match your content with a mix of video, screen sharing, and streaming video of your presenters. You can show two views side-by-side: for example, keep presenter video up while running a demonstration on a shared screen. Presenters can also view audience questions in a pop-up window, so you can run highly interactive, panel-style webinars with very little friction. 

Zoom also allows streaming to Facebook, Workplace from Meta, YouTube, and Twitch. On Facebook, you can give your webinar a custom name, and choose whether you want to live stream it from your personal account or from a page or group where you have admin privileges. Select your options, and Zoom will take care of the rest, broadcasting your webinar on Facebook, with the content only delayed 20-25 seconds from your original webinar.

The feature works similarly on YouTube. Assuming your YouTube account is enabled for live streaming , just name your video, choose your desired privacy setting, and you're set. Zoom will notify you that you're live in the left corner of your webinar screen, where you can toggle, view, or share your live stream on either Facebook or YouTube.

To make things even easier, you can automatically register attendees for your Zoom webinar, put registrants into your marketing campaign, and more by connecting Zoom to Zapier .

Add new Eventbrite attendees as Zoom webinar registrants

Update ActiveCampaign contacts from new Zoom registrants

Add new zoom registrants to mailchimp as subscribers.

Zoom pricing: From $690/year/license for up to 500 attendees and unlimited webinars. (You'll also need a paid Zoom One subscription, which starts at $15.99/user/month.)

One of the first widely-used webinar tools, GoTo Webinar, is another option for a familiar yet powerful webinar experience, making it a good Zoom alternative for webinars. Running a webinar in GoToWebinar is every bit as easy as running a meeting in its sister app, GoTo Meeting. This meeting-first mentality makes it very easy to add multiple presenters and share screen controls between them. Here are the top ways to automate GoTo Webinar .

Best simple webinar software for running multiple webinars

Livestorm (web).

Livestorm pros:

Simple, focused calendar view

Quick event creation flow

Pre-built email campaigns

Livestorm cons:

Not as visually customizable as some

If you're running marketing webinars on a regular basis, you need a webinar tool that helps you focus on the content, while keeping track of your broader webinar schedule. After all my testing, I'd say Livestorm is the best option for this use case.

The app offers a simple interface and workflow, but it doesn't skimp on features. You'll find a fully customizable registration form that you can send via email, share via link, or embed right on your website. Each new event you create comes with a pre-built, automated email flow you can edit or send as is. And you can automate event start and end times, video plays, and redirects.

Within the webinar, you can add the free Custom Design app to add your brand colors and logo, change the background image, and more—or stick with the clean and minimal default Livestorm player. Send a custom call-to-action any time during the event, and break down performance with in-depth event analytics, along with a handful of cumulative reports.

The calendar—found in the left-hand menu—is one of my favorite Livestorm features. It may sound simple, but when you're running multiple webinars each week, having a clean and up-to-date view of your schedule is crucial. You can even one-click to create a new event during one of your open times right from the calendar view.

You can also connect Livestorm with the other apps in your stack via Zapier. With the Livestorm and Zapier integration , you can automate new registrant notifications, changes to your CRM data, and more.

Create registrants on Livestorm from new HubSpot form submissions

Save new Livestorm registrants to rows in Google Sheets spreadsheets

Create livestorm registrants from new google sheets spreadsheet rows.

Livestorm pricing: Free plan available for up to 30 active contacts per month and limited features; upgrade to the Pro plan for $79/month (billed annually) to get up to 100 active contacts per month, 100 live attendees per event, 4 hours per session, and unlimited team members.

Best AI webinar software for marketers

Sessions (web).

Sessions pros:

Top-notch AI features

Clean, familiar calendar

Strong audience engagement features

Sessions cons:

Plans scale quickly

Limited reporting

Generative AI hasn't fully infiltrated the webinar space yet, but Sessions is one app that's ahead of the game. The app's AI Copilot can generate your agenda, automatically transcribe webinars, and compile session summaries and notes. It's not the flashiest set of AI features, but they're useful and work well to streamline your workflow.

Beyond AI, Sessions handles both live and recorded webinars, and includes tons of ways to engage and interact with your audience, including chat, polls, Q&A, takeaways, notes, reactions, product offers, and an interactive agenda. Any and all of these can be quickly toggled on or off when you create a new webinar or in the moment.

The app's presenter screen isn't terribly customizable, but the default interface is clean and easy to navigate on the fly, with the option to pull your agenda into the left side of the screen.

Unlike most of this list, Sessions isn't strictly a webinar-first tool—the app also handles online meetings, booking, and virtual events. This is most apparent from the lack of reporting. Once a webinar ends, you can click Memory from the left-side menu and select the event to view basic stats like RSVPs, participants, and interactions, like messages, polls, and questions. But that's largely it for analytics.

You can do even more with Sessions when you use Zapier to connect the app with other tools in your stack, automating lead tracking, adding webinar attendees to your email list, and more.

Create Google Sheets rows for new Sessions bookings

Create or update ActiveCampaign contacts for every new registration in Sessions

Create or update mailerlite subscribers from new sessions registrations.

Sessions pricing: Free plan available for one 1-hour session per month with up to 25 participants; upgrade to the Solo plan (from $19 /month, billed annually) to host 50 participants per session, custom branding, and access to the AI Copilot feature.

Best webinar software for professional features

Vimeo (web).

Vimeo pros:

10 professional templates

Robust post-event editing

In-depth analytics

Vimeo cons:

High upfront cost to get webinar features

Vimeo isn't just webinar software, but the platform's extensive video editing and post-production features make it a strong contender to serve as yours. In fact, if you're looking for tons of aesthetic control and powerful editing for recordings, I recommend giving Vimeo a try.

To start, you can choose from 10 really well-designed templates and add any of nine different "scenes." The templates make quick work of customizing the look and feel of your event room, while ensuring it gives off a professional vibe.

The registration form is fully customizable—both the aesthetics and fields. And once you're ready, it takes one click in the top-right to "Go live." You can send out in-event polls to attendees or open up a Q&A session from the left-hand menu. You can also view live analytics as you present on real-time watchers, peak viewers, total views, and average time watched.

After the webinar ends, Vimeo offers all the robust editing features you'd expect, including trimming (even text-based editing), stitching videos, adding music, graphics, text, and more—you can even turn any clip into an embeddable GIF. Customize the video player and end screen, add captions, and insert interactive elements like chapters, forms, and cards.

Plus, you can use Vimeo together with Zapier to automatically post recorded webinars to your site, order transcriptions, and more. Here are some examples of how to automate Vimeo, and you can connect it to thousands of other apps with Zapier.

Upload new Zoom recordings to Vimeo

Upload videos to Vimeo from Google Drive

Add new rows on google sheets for new videos you upload to vimeo.

Vimeo pricing: To get webinar features, you'll need the Advanced plan (from $65 /month, billed annually), which includes unlimited events with up to 100 attendees, interactive audience features, and event analytics.

Contrast is another great option if you're looking for visual customization but don't need all the video editing features of Vimeo. The Contrast Studio makes it easy to preview and customize the look and feel of your webinar, including choosing from two themes, customizing brand colors and logos, and quickly adding animated topic introductions. After the webinar ends, the recording is automatically transcribed, and you can view in-depth analytics and make quick clips to share on social media.

How to pick the best webinar software for marketers

The success of your webinar is about creativity and how well you engage your audience before, during, and after the webinar. So as you're browsing these platforms and choosing a tool for your webinar, ask yourself: which webinar app will best help you and your company engage your unique audience?

Related reading:

The best digital marketing tools

Jump on the webinar bandwagon: 8 webinar ideas

How to launch a paid webinar

Originally published in November 2017 by Emily Irish, this article has also had contributions from Justin Pot. The most recent update was in February 2024.

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Emily Esposito

Emily has written for some of the top tech companies, specializing in tech, productivity, and design. When she's not writing, she's traveling the world, brewing kombucha, and biking through the Pacific Northwest.

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Updates to NIH Training Grant Applications

Wednesday, June 5, 2024 1:00 – 2:00 p.m. ET

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The NIH Institutional National Research Service Award (NRSA) Training Grant Program application is undergoing changes that take effect for submissions due on or after January 25, 2025. These modifications impact the PHS 398 Research Training Program Plan Form (the Recruitment Plan to Enhance Diversity will become its own attachment instead of part of the 25-page program plan) and the NRSA Training Tables (NIH is updating the NRSA Data Tables to reduce burden on the research community).

Additionally, for the parent Training Grant Notice of Funding Opportunities (NOFOs), NIH is:

• Better-defining expectations for mentor training;
• Clarifying positive career outcomes within the scope of research and related careers aligned with the NIH mission; and
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Wondering about the implications for your application preparation? Consider participating in this live, virtual event where NIH experts will provide insights and updates on these changes, concluding with a live Q&A session.

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Virtual Event Overview

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Audience: The NRSA Institutional Training Program provides institutional research training opportunities to trainees at the undergraduate, graduate, and postdoctoral levels. This webinar would be most informative for research administrators, Principal Investigators, and grant writers, as well as valuable for anyone involved in the application process who works with NIH Training Grants.

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• Additional resources available soon.

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This webinar will be closed-captioned and will include an American Sign Language (ASL) interpreter. Requests for reasonable accommodations should be submitted at least five days before the event to [email protected].

Agenda Format

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• Overview of changes
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Ericka Boone, Ph.D.

Director, Division of Biomedical Research Workforce (DBRW) [email protected]

Office of Extramural Research (OER), NIH

Kenneth Gibbs, Jr., Ph.D.

Chief, Undergraduate and Predoctoral Cross-Disciplinary Training Branch [email protected]

National Institute of General Medical Sciences (NIGMS), NIH

Contact: Reasonable Accommodations and/or questions related to this event should be submitted no less than five business days prior to the event to: [email protected]

Ericka Boone, Ph.D. is the Director for the Division of Biomedical Research Workforce (DBRW) within the NIH Office of Extramural Research (OER). She recently served as the Director of the NIH Division of Loan Repayment. In that role, Dr. Boone was responsible for administering and providing leadership for the NIH Loan Repayment Programs (LRP) as well as representing NIH on matters related to the operations, policy development and evaluation of the LRP. Previous to this position, Dr. Boone served as a Health Scientist Administrator in the Office of Science Policy and Communications at the National Institute on Drug Abuse. There she developed and targeted science-based publications, outreach initiatives and other activities to educate a variety of audiences about the science of drug use, abuse and addiction. For her role in these efforts, Dr. Boone has won several NIDA Director’s Awards of Merit and an NIH Director’s Award. Prior to coming to NIH, Dr. Boone conducted research at the University of Illinois at Chicago and Emory University. Dr. Boone’s academic background includes a B.A. in Biology from Talladega College and a Ph.D. in Biobehavioral Health from The Pennsylvania State University.

Here is the bio: Kenneth D. Gibbs, Jr., Ph.D. oversees the Undergraduate and Predoctoral Cross-Disciplinary Training programs at the National Institute of General Medical Sciences (NIGMS). In this position, he manages the Maximizing Opportunities for Scientific and Academic Independent Careers (MOSAIC) program, grants on the Science of Science Policy in the biomedical research enterprise (SCISIPBIO) , and scientific conference grants (R13) . He also manages research grants in the areas of stem cell biology for the Division of Genetics and Molecular, Cellular, and Developmental Biology .

Gibbs previously directed the NIGMS Postdoctoral Research Associate Training (PRAT) program and before that, he was a program analyst in the Institute’s former Office of Program Planning, Analysis, and Evaluation. Prior to joining NIGMS, he completed postdoctoral training as a cancer prevention fellow at the National Cancer Institute and was an American Association for the Advancement of Science (AAAS) Science and Technology Policy Fellow at the National Science Foundation. Gibbs earned a B.S. in biochemistry and molecular biology from the University of Maryland, Baltimore County, an M.P.H. from Johns Hopkins University, and a Ph.D. in immunology from the Stanford University School of Medicine.

This page last updated on: March 27, 2024

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