the ernst & young business plan guide pdf download

The Ernst & Young Business Plan Guide: Edition 3

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BRIAN R. FORD is Ernst & Young's gaming industry specialist, serving as a coordinating partner on both audit and special engagement projects throughout the industry. He also serves the retail and distribution industries and has specialized in growth companies for many years.

JAY M. BORNSTEIN is a tax partner at Ernst & Young and has specialized in emerging businesses for many years.

PATRICK T. PRUITT is a partner at Ernst & Young specializing in strategic growth markets, where he has worked extensively with clients accessing the capital markets.

ERNST & YOUNG LLP is one of the nation's leading professional services firms, providing tax, assurance, and advisory business services to thousands of individuals as well as domestic and global business.

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Chapter Six. Executive Summary

Ten Little Rules that will Serve You Well!

Be different—everyone is looking for the next idea or a way to solve an age-old problem.

While you must have a grand vision, focus on the things you can do.

Be clear in what you want to accomplish; don’t make the business plan merely an exercise in raising money.

Capitalize on past achievements; do not reinvent things.

Learn from your and others’ mistakes.

Check out your ideas with skeptics; the more your ideas are challenged, the better they will be when they are fully formed.

Enlist the help of experts in the field of your venture.

Network! Network! Network! You cannot have a network that is too big.

A business is like a stew. Load your mind with a great deal of information, then let your business idea simmer before finalizing it.

Look forward and never give up!

An executive summary is prepared for most business reports. Such a summary is particularly appropriate for a business plan.

An executive summary captures and presents succinctly the essence of the report. It is, in effect, a micro version of the entire plan. The executive summary is not simply a background statement, nor is it an introduction.

People who speak in public or write essays have long been taught to “tell ’em what you are going to tell ’em, tell ’em, then tell ’em what you just told ’em.” The executive summary fulfills the first role—“telling ’em what you are going to tell ’em.”

Many business plan reviewers are inundated with proposals. As a consequence, ...

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• Acknowledgments. Preface. A Dedication to Entrepreneurship and the Entrepreneurs of America. About the Authors. About Ernst & Young's Strategic Growth Markets. The Ernst & Young Entrepreneur of the Year Program. PART I. The Purpose of a Business Plan. Chapter One: The Business Plan. Chapter Two: Who Reads the Business Plan? Chapter Three: Legal Forms of a Business. Chapter Four: Due Diligence. PART II. An In-Depth Look at a Business Plan. Chapter Five: Contents. Chapter Six: Executive Summary. Chapter Seven: General Company Description. Chapter Eight: Products And Services. Chapter Nine: Marketing Plan. Chapter Ten: Operational Plan. Chapter Eleven: Management And Organization. Chapter Twelve: Major Milestones. Chapter Thirteen: Structure And Capitalization. Chapter Fourteen: Financial Plan. Chapter Fifteen: Confidentiality Agreements. Chapter Sixteen:Further Considerations. PART III. Other Resources for Entrepreneurs. Chapter Seventeen: Resources for the Entrepreneur. Chapter Eighteen: Conclusion. Index.
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The Ernst & Young Business Plan Guide

Brian r. ford , eric s. siegel.

208 pages, Paperback

First published February 28, 1987

About the author

Brian R. Ford

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Financial Reporting Developments - Business combinations

Our FRD publication on business combinations has been updated to further enhance and clarify our interpretive guidance in several areas. See Appendix G of the publication for a summary of the updates.

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