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Sport Marketing and Public Relations – SMGT 502

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 02/01/2024

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Course Description

This course is an examination of the principles of marketing, promotion, sponsorship, public relations and consumer behavior as they apply to the sport industry.

For information regarding prerequisites for this course, please refer to the  Academic Course Catalog .

Possibly the greatest challenge facing sport marketers today is trying to keep pace with the ever-changing, fast paced environment of the sports world. An overview of the elements of the marketing mix and their unique applications to the sport industry will be explored. The complex and diverse nature of marketing and public relations will be developed from a strategic sport marketing perspective.

Course Assignment

Textbook readings and video lecture presentations/notes.

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations , the student will complete the related checklist found in the Course Overview.

Discussions (4)

Discussions are collaborative learning experiences; therefore, 4 discussions will be posted in order to generate interaction among the student and his/her classmates in regard to relevant current course topics. The student will need to include 1-2 external references in current APA format (i.e., current articles, relevant research, and archived publications via library database). 

Marketing Plan Assignment

The student will complete the Marketing Plan Assignment in 8 separate parts; this will involve marketing a sport product or idea in hands-on, real-world sport marketing and public relations related projects.

Preliminary Research Assignment

The student will locate 7 articles related to possible marketing plan topics and then list each of the 7 articles in current APA format.

Sport Market Segmentation Assignment

The student will choose a topic for his/her Marketing Plan Assignment and provide a 150-word statement explaining why the topic was chosen.

Marketing Mix Assignment

The student will provide a 150-word explanation on why the topic fits into the recommended market segment.

Pricing Objectives Assignment

The student will apply the 4 P’s of marketing to the sport product or service selected for the Marketing Plan Assignment.

Promotion Objectives Assignment

The student will establish his/her promotion objectives for the sport product or service selected for the Marketing Plan Assignment.

Media Relations Assignment

The student will create a press release for the sport product or service selected for the Marketing Plan Assignment.

Social Media Assignment

The student will describe an Internet/social media promotion plan by justifying his/her approach and explaining how this approach is integrated with his/her Marketing mix, how it successfully reaches the target market, and why it is a good fit for the product.

Final Marketing Plan Assignment

The student will create a 10–12-page executive summary of his/her overall marketing plan. A minimum of 10 sources must be included.

Quizzes (8)

The student will complete 8 open-book/open-note quizzes with 10 multiple-choice and true/false questions.

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Sports & Entertainment Marketing

Course Description:  

Sports & Entertainment Marketing Classroom Policy & Syllabus

Student & Parent Policy Digital Signature

Peer Assessment

We may be using digital textbooks and other online resources to guide our learning this semester. Below is a link to access the textbook and other resources.

Principles of Marketing | U of M - Use this link to access the online version

Principles of Marketing | LUMEN LEARNING - Use this link to access the online version

Boundless Marketing | LUMEN LEARNING - Use this link to access the online version

ACKNOWLEDGEMENT

Thanks to Mr. Kennell for allowing me to borrow resources from his website .

SAVING FILES

When saving files in class always remember two things:

1. Give the file a good name

2. Tell the computer where to save the file

Creative/Original Computer Rubric

Life Skills Rubric

Projects & Resources

sports entertainment marketing

Peergrade - Peer assessment tool

C.R.A.P. Design

sports marketing class assignments

SEM Olympic Project

Product-Placement-Activity

Business Ethics Paper

Marketing High School Athletes Sketchnote & Reflection

SEM Plan, Market, & Run a Charity Event V2

Local Restaurant Marketing Challenge

Careers in Sports Marketing Research

ESPN Article Worksheet

Lemonade Stand

Coffee Shop

Sports/Entertainment Documentary Sketchnote & Reflection

Product Placement  

Wallet Build & Wallet Marketing Strategy

Social Media Marketing Mini Hyperdoc

Marketing Articles

Marketing Basics

Consumer behavior, promotion & public relations, distribution, final project - dream team [ self contained version ].

sports marketing class assignments

ADD SOCIAL MEDIA?

ADD REFLECTION ON FINAL DAY??

ADD HARRISON DECA PROJECTS??

ADD ENTERTAINMENT SUBSECTOR PROJECTS?

ADD FRONT OFFICE SPORTS ??

ADD PROJECT??

Sports & Entertainment Marketing

SEM Parking Lot

Presentation E-Rubric

Weekly Lessons

Unit 1 - Marketing Concepts

PPT 1 - Marketing Basics, Target Market, Market Research

Logo Design

Test & Quizzes

Vocab Quiz   (Review)

Assignments

Market Share Activity

Most Popular Sport

World Series Ratings

Super Bowl Ratings

Penetration Pricing

Marketing Mix Activity

McDonald's Segmentation

Target Market Activity

The Role of Marketing

Marketing Functions Activity

Taste Test Activity

Market Research Activity

Market Research Tool

Primary Market Research

Secondary Market Research

Supplemental Material

NFL Survivor Challenge

NFL Logo Quiz

Video : The Real Story Behind Coca-Cola

Video: Disney World

Video: Pepsi Challenge

Video: Pepsi vs Coke

Presentation Rubric

Unit 2 - Marketing College Athletes & Amateur Sports

College Logo Quiz

Who is IMG?

Vocab Quiz 2 ( Review )

60 Minutes - College Football

Marketing College Athletes

NCAA Licensing

NCAA Assignment

Reflection #4 ( NCAA Bonuses )

Eggcellent Activity

BCS Ratings - Blog

NCAA Final Four

NCAA Basketball Project

Mascot Quiz

PBS Frontline : Money & March Madness

Video: 30 for 30 - Sole Man

Video: The Fab Five

Video: Inside Man-NCAA

Video: Schooled

Share Presentation

Midterm  ( Review )

Unit 3 - marketing sports & entertainment.

PPT - Sports Marketing

PPT - Entertainment Marketing

Video: Inside Sports Management

HBO: Life As A Sports Agent

Vocab Quiz 3 ( Review )

Reflection #3

Alliance American Football League

Economics Baseball

League of Their Own

Ethics Activity Worksheet

Ethics Form

Sports Ethics Questions

Careers in Sports Marketing

Sportsmanship Story

Stadium Quiz

Video: Bo Jackson 30 for 30

Video: The Dotted Line - Sports Agents

Video: The Announcement

Unit 4 - Promotions & Public Relations

PPT - Promotion

PPT Public Relations

Vocab Quiz 1 ( Review )

Promotional Activity

Promotional Plan Project

Marketing High School Athletes

SWOT Analysis Crayola

SWOT Analysis NASCAR

Hometown Team Project

CMA Fan Fair

Public Relations Assignment

Press Release Activity

Student Activities

Ch4 Lesson 3 - Promotion

Sponsor Stadium Quiz

"A Football Life"

UB-Lucky Strike Lanes

Video: UB-Chicago Cubs

Theme Park Project

Unit 5 - Sponsorships & Endorsements

PPT - Sponsorship

PPT-Endorsements 

PPT-Product Placement

Ch4 Lesson 2 - Sponsorship

Padlet -Product Placement

Olympics Sponsor

Endorsements-Burns

Theme Park Planning

Product Placement Activity

Video: Micheal Jordan

Video: Transformers

Schoolnet Semester Exam ( Review )

Dream team project, final exam ( review ), supplemental materials.

sports marketing class assignments

Summary Sheet

Vocab Quiz 1-5 ( Review )

Vocab Quiz 6-10 ( Review )

VB Sports Marketing Exam

Monopoly

Hot Shot Business

Lemonade Stand

Coffee Shop

Admongo (Marketing Game)

Multiple Intelligence Quiz

Learning Styles Quiz

The Sport Journal

Frontline Sports Videos

Coca-Cola Videos

Fantasy Sports Project

Sports & Entertainment Marketing

An introduction to sports and entertainment marketing, what constitutes the sports & entertainment industry.

  • The Sports and Entertainment industry fundamentally consists of services that can be consumed as either a participant or as a spectator, or both, but also involves many products related to the industry
  • From recreational youth sports all the way to major league sports both in stadium and on television or streamed online
  • From record labels to live concerts and festivals to streaming services like Pandora and Spotify
  • From movie and television studios and to movie theaters to cable and television networks, Hulu, Netflix, and YouTube
  • From Fiesta Village to Six Flags, Disneyland, and Universal Studios
  • From Hulk toy hands to replica lightsabers and everything in between!

What is different about the Sports and Entertainment Marketing Concentration

  • Marketing is more than just advertising. It is an integral function in all organizations. It helps firms to inform, engage, and learn from consumers in order to satisfy the needs of consumers. Through the marketing function, companies build their brand and reputation, drive sales, and grow.
  • Students will learn general marketing knowledge and theories, but focus more on the aspects of marketing that are most relevant to the sports and entertainment industry, such as sponsorship, endorsements, licensing, pricing, operations, etc.
  • Students will gain first-hand experience planning, organizing, promoting, and operating sports and entertainment events through the two experiential learning courses required in the concentration (MTKG 5550 and MKTG 5500)
  • Students will develop marketing skills by working in teams to complete projects and activities.

What kind of job or career can I pursue?

  • Marketing manager/specialist
  • Advertising manager/specialist
  • Corporate Sales (Licensing, Sponsorship, Endorsement)
  • Public Relations Specialist
  • Social Media / Digital Marketing
  • Inside / Group Ticket Sales
  • Research Analyst / Data Analytics
  • Sports/entertainment agent
  • Working in the sports and entertainment industry is fun and exciting!
  • To browse existing job listings in the sports and event industry visit the following website: https://www.teamworkonline.com/

What kind of organizations can I join?

  • CSUSB Student AMA Club Chapter
  • CSU Entertainment Alliance
  • Sports Marketing Association (SMA )
  • PROMAX – Global Association for the Entertainment Marketing Industry
  • Entertainment Resources & Marketing Association (ERMA)
  • American Marketing Association (AMA)
  • American Marketing Association- Inland Empire (AMA-IE)

What experiential learning, service learning, and research opportunities exist?

  • CSUSB Coyotes of Comedy show (part of MKTG 5550)
  • CSUSB Spring Classic Golf Tournament (part of MTKG 5500)
  • CSUSB Night at the Inland Empire 66’ers (part of MKTG 5500)

sports marketing class assignments

Sports Marketing Simternship™

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A sports marketing curriculum that makes the cut.

The Sports Marketing Simternship gives high school students an in-depth look at how to market brands within the sports landscape, including research, endorsements, marketing sports products, and so much more.  

Students will work as a marketing manager at Ares, a simulated shoe manufacturer, where they will set up and manage a service while minimizing the gaps between customer expectations and perceptions.

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For a limited time, early adopters can lock in a multi-year High School All-access Pass at a discounted price . 

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sports marketing class assignments

SPORTS MARKETING CURRICULUM

sports marketing class assignments

Curriculum Includes

  • 3 lesson plans per unit
  • Weekly course schedule
  • Each unit corresponds to a round in the Simternship

Assignments & Quizzes

  • Engaging, hands-on assignments
  • Quizzes for every unit
  • Turnkey grading rubric
  • Activities prepare students for Simternship success

Round by Round

sports marketing class assignments

Evaluate Current Product Line

Relaunch product, analysis of relaunch and adjustments, new product creation and decisions, new product work, crisis management, crisis management (cont.), optimize and contract management, review and optimize, simplify education, with lms integration.

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Sports and Entertainment Marketing, Student Edition | 5th Edition

Available study tools, mindtap for kaser's sports and entertainment marketing, student edition, 2 terms instant access, about this product.

SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real-life businesses, famous athletes, and celebrities. Students work in teams to build out an expansive marketing portfolio as they apply marketing functions to real-world scenarios and strategies from awards show nominations, to analyzing super bowl ads, to planning successful product endorsements. Chapter content, features, and critical-thinking activities lead students to analyze the merits of marketing roles from influencers to third party social media companies as well as emerging strategies in social networking, data collection, fan engagement and promotions. Features throughout the textbook encourage students to research, solve problems related to exciting industries, and present their findings via group projects and preparation for BPA, DECA, and FBLA competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification, and current CTSO performance indicators. MindTap for Sports and Entertainment Marketing, 5th edition is the online learning solution for career and technical education courses that helps teachers engage and transform today’s students into critical thinkers. Real-time course analytics and an interactive eBook, MindTap helps teachers organize and engage students. Whether you teach this course in the classroom, or in hybrid and distance learning models. MindTap for this title includes current news articles delivered by RSS feeds, digital portfolio instructions, and data analytics as well as study tools like flashcards & practice quizzes.

Expat Info Desk

  • Buenos Aires
  • Kuala Lumpur
  • Los Angeles
  • New York City
  • International Health Insurance
  • Investment Advice for Expats
  • Booking Travel for Expatriates
  • Expat Moving Services
  • Property Rental
  • Country Visa Services for Expats
  • Online Global Health Insurance Quote
  • Citizenship by Investment (Golden Visas)
  • Foreign Exchange for Expatriates
  • Expat Mobile App
  • Expat’s Manual
  • Expat Forums
  • Business Directory
  • Blog articles
  • Forum topics
  • News articles

Our guide was written by Tom Rogers and Rebekah Smith .

Health & Beauty in Moscow

Moscow health & beauty guide, fitness centers.

There are literally hundreds of gyms and fitness centers available to take care of health & beauty of expats in Moscow. The majority are extremely well-equipped, most including a swimming pool, extensive class schedule, open courts for many sports, and also saunas, beauty salons, and tanning facilities. Expect to pay about 28,000 – 62,000 RUR for an annual subscription (in cash, upfront).

These Moscow fitness centers provide information in English and may have some English-speaking staff:

  • Gold’s Gym http://www.goldsgym.ru http://www.goldsgym.com/ The international chain – if you have a membership from your home country, you may have guest privileges here. There are two locations:Dinamo (a favorite with expatriates) Offers a fully equipped gym and cardio area, extensive schedule of aerobics classes, designated courts for football, basketball, volleyball, tennis and squash area, swimming pool, beauty salon, massage, and tanning services. Body revolution programs twice annually. Leningradsky Prosp. 31/30 Closest metro: Dinamo +7 (495) 931 96 16 Opening hours: Mon-Fri 7:00 – 23:00; Sat-Sun 9:00 – 22:00Lefort Has all imaginable cardio equipment, free weights, more than 25 regularly scheduled group classes (including yoga and pilates), spinning equipment, designated courts for football, basketball, volleyball, tennis, a table tennis area, sauna, and massage room. Elektrozavodskaya Ul. 27/3 Closest metro: Eletrozavodskaya or Preobrazhenskaya Ploshad +7 (495) 662-46 53 Opening hours: Mon-Fri 7:00 – 23:00; Sat-Sun 9:00 – 22:00
  • Planet Fitness http://www.fitness.ru/ A more affordable option among Moscow’s fitness centers. Annual memberships start at 29,000 RUR. There are 15 locations in Moscow, most of which offer free weights, cardio equipment, a swimming pool, aerobics and dance classes, and boxing. Many also have massage and tanning. Typical opening hours: Mon-Fri 7:00 – 24:00; Sat-Sun 9:00 – 22:00 (may vary by location)
  • World Class http://www.worldclass.ru/ With 16 locations in Moscow, you’re sure to find one nearby. The biggest and best offer a full range of fitness and cardiovascular equipment, group classes in everything from aerobics to martial arts, personal training, swimming pool, kid zones, and spa and solarium. Typical opening hours: Mon-Fri 7:00 – 24:00; Sat-Sun 9:00 – 24:00 (may vary by location)

Golf Courses

There are three golf course in Moscow and the Moscow area:

  • Moscow City Golf Club http://www.mcgc.ru/home_en/ This 9-hole course is conveniently located in the city. Also offers a practice area, pro shop, tennis courts, spa and restaurant Ulitsa Dovzhenko 1 Closest metro: Kievskaya (then by bus) +7 (499) 147-8330
  • Le Meridien Moscow Country Club This 18-hole golf course is home to the Russian Open (PGA European Tour) every summer. It is part of an exclusive private membership resort in the Moscow suburb of Nakhabino, about 40 minutes out of the city. Also has a comprehensive sports complex and excellent restaurant. +7 (495) 626-5910 e-mail:  [email protected]
  • Moscow Golf Club http://www.moscowgolf.ru/eng/main/ Moscow’s newest 18-hole course opened in May 2009. Also offers tennis and a fitness center. Ostrovnaya ul., 2 Closest metro: Krilatskoe +7 (495) 234-7451

Tennis Courts

Many fitness centers in Moscow offer facilities for playing tennis, as do the golf courses. But you can also try a specialized tennis club, or the facilities are the stadiums:

  • Zhukovka Tennis Centre Located 10 km beyond the MKAD in the village Zhukova, this center offers 10 indoor tennis courts; tennis school, massage room and bicycle rental. 1 Illinskoye Shosse, Zhukovo + 7 (495) 418-3701 Opening hours: Mon-Sun 8:00 – 22:00
  • Luzhniki Sports Complex This popular stadium has two full-size tennis courts in addition to a great range of other facilities. Luzhnetskaya Nab. 24 Closest metro: Sportivnaya +7 (495) 637-0262 Opening hours: Mon-Sun 7:00 – 22:00

Swimming Pools

The great majority of fitness centers in Moscow also have swimming pools. But you can also easily find great pools and even waterparks without a gym membership.

  • Olympic Sports Complex This stadium has the best swimming pool in all of Moscow. Note that you must bring a medical certificate showing you are free of skin, and other, conditions that can be transmitted through the water (can be issued at any public clinic). Olympisky Prospekt 16/18 Closest metro: Prospekt Mira +7 (495) 288-5453
  • Chaika Another nice pool, located on the circle metro line. You will also need to present a medical certificate, but you can get one on the spot (valid for a month) from the swimming pool medical department (open 8:30 – 22:00) Turchaninov Per. 1/3 Closest metro: Park Kultury +7 (499) 246-1344
  • Kimberlyland http://www.kimberlyland.ru/ A great waterpark with 5 pools, slides, water games, and a special kids club. Also has a large gym, mini-golf course, beauty salon, and restaurant on site. Azovskaya Ul. 24 Closest metro: Sevastopolskaya +7 (495) 310-0401

Yoga Centers

There are numerous yoga centers in Moscow, and of course many fitness centers also offer yoga classes. The following yoga center has English-speaking instructors available:

  • Ashtanga Yoga Center http://www.yoga108.com/en/about/ Hatha Yoga at various levels. Instructors speak both Russian and English. One class costs 350 -500 RUR; a monthly membership is 2200 – 2700 RUR. They have four locations in Moscow:Stary Tolmachevsky Per 7 (inside “Orbita” center) Closest metro: Novokuznetskaya +7 (495) 953-6957Zoologicheskaya Ul 30 Closest metro: Mayakovskaya, Barrikadnaya +7 (495) 550-9646Ostozhenka Ul 8 (inside “Sambo” club) Closest metro: Kropotkinskaya +7 (495) 201-7209Bolshoy Vlasyevsky Per 10 Closest metro: Arbatskaya or Kropotkinskaya +7 (495) 300-4587

Football (Soccer) Fields

Many fitness centers provide facilities for football, as do most stadiums (see Entertainment > Sports Events). You may also enjoy getting involved with the following expatriate football groups:

  • Expat Over 30s Football League A league of 8 teams that plays weekly at Dynamo Stadium. Games are 11-a-side with professional referees. New players age 28 and over with playing experience are recruited at the beginning of the season. http://www.moscowfootball.com/
  • Women’s Football Club Open to all, and emphasizes fun over professional play. Meets Sundays from 17:00 to 19:00 near metro Aeroport. Contact: Natalie [email protected]

Ice Skating Rinks

Ice skating is very popular in Moscow. In the winter, there are open-air rinks all around the city and at Gorky Park. There are also numerous indoor rinks:

  • Umka Levoberezhnaya Ul 12/1 Closest metro: Rechnoy Vokzal +7 (495) 458-1084 Opening hours: Mon-Fri 8:00 – 21:00; Sat 19:45 – 20:45; Sun 18:30 – 19:30
  • Raduzhny Chobotovskaya Ul 6 Closest metro: Prospekt Vernadskogo +7 (495) 733-0369 Opening hours: Mon-Fri 8:00 – 21:00; Sat 17:00 – 20:00; Sun 17:00 – 18:00
  • Ice Palace Yuzhny Bulatnikovskaya 2 Closest metro: Prazhskaya +7 (495) 383-8738 Opening hours: Mon-Fri 7:00 – 22:00; Sat-Sun 21:00 – 22:00
  • Ice Palace Rus Voronezhskaya Ul 13/3 Closest metro: Domodedovskaya +7 (495) 399-1327 Opening hours: Mon-Sun 7:00 – 24:00
  • Ledovy Dvorets (Offers skating classes) Volgogradsky Prospect 46/15 Closest metro: Tekstilshchiki +7 (495) 179-3964 Opening hours: Mon-Sun 7:00 – 24:00

Each MEGA Mall (see Shopping) also has an ice skating rink.

Skiing and Snowboarding Slopes

  • Krylatskoe Downhill skiing and snowboarding on a 400-meter slope. Krylastskaya Ul 2 Closest metro: Krylastskoye or Molodezhnaya (then take bus number 229 or 829)
  • Volen Ski Park http://www.volen.ru A ski resort with hotel, restaurants, and an excellent ski school and ski rentals. North of the city. To get there, head out on Dimitrovskoe Schosse; turn left 46 km beyond the MKAD, and follow the signs. +7 (495) 993-95-40; 993-95-02 [email protected] Moscow office: Olimpiyskiy prospect, 7 ste 411/ + 7 (495) 961 00 50

Besides these two slopes, Moscow offers a wealth of possibilities for cross-country skiing, especially in parks in the outskirts of the city including Sokolniki, Bitsevskiy Park, Kuzminki, Vorobievy Gory, and Yakhroma.

Horse Riding Facilities

There are many locations for horse riding in and around Moscow. The following two have English-speaking instructors available:

  • Pradar Individual horse-riding lessons with qualified English-speaking instructors. Single admission to the Club is 1750 RUR, or purchase a monthly horse-riding card for 18,000-24,000. Begovaya Ul 17 Closest metro: Begovaya +7 (495) 945 05 87 E-mail:  [email protected]
  • Hippodrome Complex Individual horse-riding lessons with qualified English- and German-speaking instructors available. Begovaya Ul 22/1 Closest metro: Begovaya +7 (495) 945 50 59

Rock Climbing

The following rock climbing school offers English-language instruction:

  • AlexClimb Indoor Rockclimbing http://www.alexclimb.com/en_rockschol_01.php Operates from September to May and organizes training across indoor and outdoor locations in Moscow; also organizes tours around Russia and internationally. You can purchase 8 two-hour sessions with an English-speaking instructor in a group of 4-8 people for 5,400 RUR (plus entrance to the rock climbing gym). Individual trainings also available.

The following expat club is a fun way to meet people and play rugby at the same time:

  • Moscow Dragons Rugby Club http://moscowdragonsrfc.com Play rugby and get involved in many social and charitable events.

Paintball Fields

Paintball is increasingly popular with teenagers even in Moscow. The following two locations are available:

  • Action Paintball Games Panfilova Ul 20-2 Closest metro: Sokol +7 (499) 796 46 46
  • Paintball Sports Club A large outdoor complex,10 kilometers outside the MKAD. Horse riding is also available. +7 (495) 772 88 80, 918 45 80

Field Hockey

The following expat club is a fun way to meet people and play hockey at the same time:

  • Expat Field Hockey Club A club that welcomes beginners, and both men and women. Meets Saturday from 15:00 to 16:30 at Sokolniki Football Training Center (closest metro: Sokolniki) Equipment is provided, and the sessions cost 250 RUR per person each. Contact: Vineet Arora [email protected]

Useful links

  • http://www.101.ru A popular online Russian radio station.
  • http://www.masterRussian.com Site where you can master Russian grammar, learn new vocabulary and practice speaking and reading Russian.
  • http://www.translit.ru A transliteration site – type in Roman letters and they are automatically converted to Cyrillic.

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