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Table of Contents

Responsibilities, requirements, salary ranges for market research managers, similar roles to market research manager, get more market research manager job description inspiration, hire better, more affordable marketers, market research manager job description template.

We’re looking for a Market Research Manager to organize, coordinate, and supervise the execution of market research, the results of which will be used to reevaluate and optimize existing and seek new business opportunities.

You will be in charge of choosing the qualitative and quantitative research methods, organizing and supervising the execution of the fieldwork, analyzing the data you acquire, and preparing it for presentation. You will communicate with different company departments to ensure all processes related to the creation, distribution, and sale of a product are optimized according to the results of your research.

The research data should be actionable and give an insight into our target audience’s pain points and consumer demand. Your research will also play a major role in the proper distribution of company resources (staff, budget, and products) while ensuring the best return on investment (ROI).

Our ideal candidate is a Master of Business Administration or has a Master’s degree in a Business subfield (Sales Management, Marketing, Human Resources, etc.). At least 5 years of experience in market research is also a necessity.

• Decide on or develop special research methods depending on the data needed
• Organize and supervise the fieldwork
• Familiarize yourself with the company and departmental goals to conduct research that will help achieve them
• Communicate with different departments to get relevant input that will help determine the purpose of the research
• Prioritize research requests
• Analyze and prepare the gathered data for presentation to different departments
• Give your opinion and participate in decision-making regarding product manufacturing, distribution, and advertising from start to finish
• Interpret data, write reports, and recommend departmental improvements
• MBA or Master’s degree in a Business-related field
• [x] years of experience working in market research or a similar field
• [x] years of industry experience
• Proficiency in analytical software
• Advanced knowledge and implementation of statistical techniques, such as Monadic, Conjoint, and MaxDiff
• Strong presentation and communication skills

The salary of a Market Research Manager depends on their work experience, educational background, amount of research organized, performed, and analyzed, and the location and size of the company they work for.

According to Glassdoor , this is how Market Research Managers’ salaries vary across the United States:

It’s not enough to copy a template to hire the ideal Market Research Manager for your company.

You will receive dozens of job applications from unqualified candidates, which will cost time and money to process. A template covers essential responsibilities and requirements but lacks specifics.

To attract top candidates and discourage the unqualified ones from applying, you need to write a job description that details the sector/industry-specific requirements and includes a complete list of responsibilities.

Did you know that the role of a Market Research Manager has several titles? Some of the most used alternative ones are:

• Market Research and Insights Manager
• Market Research Analyst
• Research Manager

If you’re not sure whether a Market Research Manager would be the right fit for your team, check out these similar roles and our job description templates for them:

• Marketing Analytics Manager
• Performance Marketing Manager
• Marketing Surveyor
• Market Research Director
• Email Marketing Analyst
• Web Content Analyst
• Brand Planner
• Digital Business Analyst
• Market Development Manager
• Performance Improvement Coordinator
• Junior Market Analyst
• Senior Marketing Analyst
• Market Risk Analyst
• Performance Improvement Manager

Attracting exceptional candidates is easier if you take a look at how other companies do it. To help you start working on your job ad, we picked out some of the best Market Research Manager job description examples available on:

• SimplyHired

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Marketing Manager

• Certifications
• Related Topics

What Is a Marketing Manager? How to Become One, Salary, Skills.

Marketing managers handle the strategy, content creation, budgeting and collaboration involved in developing marketing campaigns. Marketing managers may also oversee a team of marketers who use their specialties to execute campaign requirements. Here’s what to know about a marketing manager’s salary, needed skills and how to become one.

What Is a Marketing Manager?

Marketing managers are responsible for establishing and maintaining a company’s marketing strategies and campaigns. Marketing managers can be found across industries and work in a variety of mediums ranging from digital to print to media. The main objective of marketing managers is to spread awareness of their brand’s products or services and grow the customer base.

What Do Marketing Managers Do?

Marketing managers work closely with a team of marketers to help develop marketing strategies, create content and measure marketing performance metrics.

Marketing Manager Responsibilities

• Create and manage marketing campaigns for their company or organization. 
• Create campaigns across digital platforms as well as print and media campaigns.
• DeveIop and implement various marketing strategies. 
• Collaborate with other departments, including product development, sales and customer service. 
• Measure marketing performance metrics and report findings to leadership.

Day-to-Day Responsibilities of Marketing Manager 

• Collaborate, manage and coordinate marketing staff.
• Conduct market research to identify current trends of products and services. 
• Create and manage ad campaigns. 
• Monitor performance metrics of current campaigns. 
• Work with the marketing team to continue to develop strategies for new and ongoing campaigns.

 Marketing Manager Within a Company

Marketing managers are typically mid-level roles within a company’s marketing department. This role may report to a senior marketing manager, director of marketing or VP of marketing . Although they are often individual contributors, sometimes they manage direct reports. They may work closely with sales and product teams to establish marketing strategies and track the success of campaigns. 

Importance of Marketing Manager

Marketing managers are essential to a company’s growth strategy , as they help run advertising campaigns and develop and manage content creation, promotions and social media.

What Skills Are Needed to Be a Marketing Manager?

Qualifications to be a marketing manager.

• Understanding of marketing best practices.
• Ability to manage multiple projects within budget.
• Familiarity with market research practices and tools.
• Familiarity with the latest marketing tools and software.

 Marketing Manager Prerequisites

• Marketing managers often have a bachelor’s degree in marketing, communications, public relations or a related field. 
• Strong portfolio of past marketing campaigns, including but not limited to paid ads and search, market research and SEO writing.

Marketing Manager Hard Skills

• Market research. 
• Writing skills.
• Basic SEO skills.
• Basic design skills. 
• Data analytics. 
• PPC advertising.

Marketing Manager Soft Skills

• Communication and presentation skills. 
• Time management skills.
• Collaboration and teamwork skills. 
• Creative thinking and problem solving skills.

Tools and Programs Marketing Manager Use

• Google Analytics
• Microsoft Dynamics

How to Become a Marketing Manager

Marketing manager education and experience.

Marketing manager positions usually require a bachelor’s degree in marketing or a related field. Besides earning a degree, having a portfolio and previous marketing experience is essential to becoming a successful marketing manager. Building a portfolio of ad campaigns, SEO writing and social media experience is an important step for an aspiring marketing manager. 

Marketing Manager Certificates and Courses

• Content Marketing Courses & Webinars to Know
• Digital Marketing Accelerator
• Meta Marketing Analytics
• Digital Marketing Strategies: Data, Automation, AI & Analytics
• Digital Marketing Certification

Marketing Manager Career Path

Many marketers use internships as the first step in their career. After that, they may take on roles such as marketing associate, marketing coordinator or marketing manager. Some marketing managers may go on to become a senior marketing manager, director of marketing or VP of marketing. 

Marketing Manager Salary and Job Outlook

The outlook for professionals working in digital marketing is promising. The U.S. Bureau of Labor Statistics predicts that there will be an average of 35,000 marketing jobs open each year from 2021 to 2031.

The full compensation package for a marketing manager depends on a variety of factors, including but not limited to the candidate’s experience and geographic location. See below for detailed information on the average marketing manager’s salary.

In addition to a bachelor’s degree and marketing certifications, marketing managers require several years of working experience to be successful in their careers.

To be considered qualified for a marketing manager role, marketing professionals should begin by strengthening their educational background. A bachelor’s degree in marketing, communications or another related field will prepare candidates for their future responsibilities with courses that teach how to conduct research, build ideal customer profiles and perform other essential marketing tasks. Furthering one's education by earning a marketing certification from providers like Udacity can reinforce this knowledge and strengthen the resume of graduates looking to breaking into the marketing field.

Before reaching the marketing manager position, candidates will need to accumulate several years of experience in the marketing field. Entering the industry as a marketing associate , junior copywriter or another entry-level role will provide professionals with exposure to common marketing demands and allow them to develop their skills in the most productive manner possible. From here, volunteering to lead projects and developing strong people management can provide candidates with the managerial know-how required to successful lead a team.

Marketing managers play a critical role in the success of organizations across industries and earn an average base salary of $88,850 in the U.S. as of 2022.

According to Built In, a marketing manager’s average base salary in the U.S. is $88,850 as of 2022. Marketing managers in the United States also earn an average of $7,777 in additional cash compensation, raising their average total compensation to $96,627.  Those who exceed expectations have the potential to earn as much as $210K with the right blend of experience, skill set and proven results.

Marketing managers must pair an expert-level, well-rounded marketing skill set with strong leadership and collaboration abilities.

By building out their education and gaining work experience, marketing managers will develop a versatile marketing skill set that they will be put to work in a marketing manager role. Strong copywriting , digital marketing, market research , interactive marketing and content marketing abilities are just a few of the many skills that marketing managers will be required to have an expert's knowledge of. A deep understanding of customer needs and SEO principles are also two top marketing skills that marketing managers should have at the ready when beginning any project.

Additionally, the marketing manager position requires a great deal of both cross-team collaboration and time spent guiding team members through the requirements of a project. Marketing managers must feel confident in their ability to determine workflows and coordinate with internal and external partners to make best use of the resources their company has at their disposal. Quick-but-informed decision-making is crucial for keeping marketing campaigns on schedule and budget while avoiding analysis paralysis so marketing activations can be executed and evaluated in a timely manner By being communicative and decisive, marketing managers can become essential not just in the marketing department but across the entire organization.

Expand Your Marketing Manager Career Opportunities

Raise your marketing skill set to the next level by completing Udemy’s online marketing courses.

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Business Strategy   

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Marketing Manager Certifications + Programs

Build a foundation for the next phase of your career by securing marketing certifications through Udacity.

This digital marketing course is designed for students with a range of professional experiences — including beginners. You’ll take a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more.

You will concentrate on the most important tools for executing digital marketing strategies on the job. The program’s content is curated by the General Assembly digital marketing advisory board so that you are able to meet the evolving employer demands of a digital marketer. 

What you'll accomplish

This course will equip you with the skills you need to be a productive and effective marketer and keep pace with an evolving digital landscape. You’ll learn current tools and best practices to drive sales leads, boost customer engagement, and help your brand stand out in a crowded market. Throughout this expert-designed program, you’ll:

• Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
• Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
• Execute marketing strategy that’s powered by data and customer insight.
• Measure and optimize performance for campaign success using Google Analytics.
• Apply what you’ve learned to create a portfolio project: an end-to-end campaign that addresses a real-world growth problem.

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here .

Your next step? Submit an application to talk to the General Assembly Admissions team

Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly

In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau.

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

Careers Related to Marketing Manager

Related marketing jobs, companies hiring marketing managers, most common skills for marketing manager, related marketing careers.

Market Research Manager LinkedIn Guide

Explore Market Research Manager LinkedIn headlines, summary examples, and profile tips.

Getting Started as a Market Research Manager

• What is a Market Research Manager
• How to Become
• Certifications
• Tools & Software
• LinkedIn Guide
• Interview Questions
• Work-Life Balance
• Professional Goals
• Resume Examples
• Cover Letter Examples

Standing Out on LinkedIn as a Market Research Manager

What to include in a market research manager linkedin profile, headline and summary, experience and projects, skills and endorsements, recommendations and accomplishments, education and continuous learning, linkedin headline tips for market research managers, market research manager linkedin headline examples, why we like this:.

• Specialization: Highlights a focus on consumer behavior, a critical area in market research.
• Expertise Highlight: Shows the ability to turn research data into actionable business strategies.
• Value Proposition: Suggests a direct impact on business decisions, which is appealing to potential employers.
• Methodological Expertise: Emphasizes knowledge in both quantitative and qualitative research, showcasing versatility.
• Leadership Role: The word 'Lead' indicates experience in managing projects or teams.
• Industry Insight: The mention of competitive intelligence positions the individual as a strategic asset.
• Industry Focus: Specifies expertise in the tech industry, which is highly dynamic and valuable.
• Experience Level: 'Senior' denotes a high level of experience and responsibility.
• Technical Proficiency: Indicates the ability to handle big data, an increasingly important skill in market research.
• Role Clarity: Clearly defines the dual focus on strategy and management within market research.
• Outcome-Oriented: Focuses on the end goal of uncovering growth opportunities, which is compelling to employers.
• Brand Development: Shows a direct link between market research and brand success.
• Executive Presence: Communicates a high level of seniority and decision-making authority.
• Data-Driven Leadership: Highlights a commitment to using data for strategic decisions, a key demand in the market research field.
• Business Impact: Connects market research outcomes with improved customer insights and return on investment.

How to write a Market Research Manager LinkedIn Summary

Highlight your analytical expertise, demonstrate impact with case studies and results, share your market research journey, express your dedication to uncovering insights, write your linkedin summary with ai.

Market Research Manager LinkedIn Summary Examples

How to optimize your market research manager linkedin profile, showcase your impact on business decisions, engage with market research communities, incorporate evidence of your work, collect endorsements and recommendations, linkedin faqs for market research managers, how often should a market research manager update their linkedin profile, what's the best way for a market research manager to network on linkedin, what type of content should market research managers post on linkedin to increase their visibility.

Market Research Manager Interview Questions

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Start Your Market Research Manager Career with Teal

Learn about your education options.

Career: Market Research Manager

Last Updated: November 4, 2020

Companies today want to know more about you than ever before. They want to know your hobbies, your preferences, your favorite foods, and where you work. These questions, while they may seem unending, do have a major purpose for marketers today.

Without solid market research, marketing techniques would never be as effective as they have been recently. Market research managers give advertising directors focus, and help lead successful marketing efforts.

What do they do?

Location and opportunity.

According to Indeed.com, potential market research managers can best find open positions in several areas. Some of these areas include:

• New York, NY
• San Francisco, CA
• Chicago, IL
• Houston, TX

Market research managers help teams to define the goals of a product or service, and allow marketers to see how those goals fit into the bigger picture of the marketplace. They head up teams of both qualitative and quantitative researchers, gathering information about a market segment and reporting that data to creative marketing managers.

Market research managers design a research project’s major questions, like how a consumer views a product, and why they view a product in that way. Their end goal is to provide other marketing professionals with information that will help drive marketing campaigns.

To facilitate this process, market research managers work with large teams of professionals, including:

• Market Insight Managers
• Market Research Interviewers
• Account Managers

Qualifications

Our recommended schools, grand canyon university (gcu).

GCU's Colangelo College of Business offers leading edge degrees that address the demands of contemporary business environments.

Southern New Hampshire University (SNHU)

Explore the bond between business and consumer behavior with a degree in marketing.

Market research managers are highly analytical, and have developed research skills for a number of years in lower level positions. Most market research managers gain at least five years of experience before taking on higher profile roles in a company.

Most market research managers have obtained at least bachelor’s degrees in marketing, while many go on to earn master’s degrees.

Become a Market Research Manager

Because they work in higher level positions in a company, market research managers typically earn high salaries as well. The average pay for a market research manager in 2012 was $90,000, with some earning as much as over $120,000.

If you’re interested in learning more about how to drive marketing efforts through research-backed practices, contact  schools offering degrees in marketing .

Market Research Manager

Job description overview.

A Market Research Manager is responsible for gathering, analyzing and interpreting data to help companies make informed decisions. This involves designing and implementing research studies, analyzing market trends and utilizing statistical tools to gather and interpret data. A Market Research Manager job description often includes creating surveys, collecting information on consumer behavior and preferences, and conducting focus groups to better understand target audiences. Additionally, they use software tools and databases to analyze large amounts of data and develop reports with recommendations for companies on how to improve their products or service offerings. A Market Research Manager also collaborates with other teams such as advertising, sales and product development to provide insights that guide future strategies. Strong communication skills, attention to detail, and knowledge of market research methodologies are essential for this role.

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Table of contents, job duties and responsibilities.

• Conducting market research to gather data on target audiences, competition, and trends.
• Analyzing research findings to identify patterns, opportunities, and areas for improvement.
• Using data analysis tools to create reports and presentations to share with stakeholders.
• Collaborating with other teams and departments to ensure research aligns with business goals.
• Developing research plans and budgets to meet specific needs and goals.
• Staying updated on market trends, technologies, and industry developments to inform research strategies.
• Managing relationships with research vendors and consultants.
• Ensuring compliance with industry regulations and ethical guidelines for research.
• Communicating research insights and recommendations to executives and other decision-makers.
• Using research insights to inform marketing strategies, campaigns, and product development.

Experience and Education Requirements

A Market Research Manager is a critical role in the Marketing industry. For this position, both academic education and work experience are necessary. Market Research Managers usually hold a Bachelor's Degree in Marketing, Business Administration, Mathematics, Statistics, or a similar field. Additionally, they need to have experience in the Marketing industry, often in Market Analysis or Research. The experience should cover skills such as research methods, data analysis, and strategic planning. They must also have excellent communication skills, since they will be dealing with clients, colleagues, and senior managers. A typical market research manager works for advertising agencies, consulting firms, or large businesses.

Salary Range

If you're wondering about Market Research Manager salary range, it varies depending on the location, experience, and company size. In the United States, the expected salary range for a Market Research Manager is between $65,000 to $120,000 per year, with an average salary of $90,000. However, this salary can increase up to $140,000 or more for senior-level managers in larger organizations. 

In other countries, such as Canada and the United Kingdom, the salary range is quite similar to the United States, with an average of $70,000 to $100,000 per year. In Australia, a Market Research Manager can expect to make around AU$100,00 per year.

According to Glassdoor, the average base pay for Market Research Manager is $76,066 per year, while Indeed suggests the average salary is $92,042 per year. 

• Glassdoor: https://www.glassdoor.com/Salaries/market-research-manager-salary-SRCH_KO0,24.htm
• Indeed: https://www.indeed.com/career/market-research-manager/salaries
• Payscale: https://www.payscale.com/research/US/Job=Market Research Manager/Salary

Career Outlook

A career as a Market Research Manager in the marketing industry is a promising one. The market research industry in the US is projected to grow by 18.9% between 2020 and 2028, according to the Bureau of Labor Statistics. This is due to the increasing need for businesses to understand their customers and make informed decisions. Market Research Managers analyze market trends, gather data and create reports that help businesses make informed decisions. They also help in developing marketing strategies for businesses. Thus, they play a critical role in the success of any business. As technology advances, there will be even more opportunities for those in the market research field. Therefore, it is a growing field with plenty of room for advancement.

Frequently Asked Questions (FAQ)

Q: What does a Market Research Manager do?

A: A Market Research Manager is responsible for planning, coordinating, and executing research activities to gather and analyze data on markets, competitors, and consumer demographics.

Q: What skills do Market Research Managers need?

A: Market Research Managers need to have excellent analytical skills, be detail-oriented, and have strong communication and collaboration abilities. They also require knowledge of statistics and research methodologies.

Q: What tools do Market Research Managers use?

A: Market Research Managers use a range of tools, including surveys, focus groups, data mining, and statistical analysis software, to collect and analyze data. They also utilize CRM tools to manage and analyze customer data.

Q: What industries employ Market Research Managers?

A: Market Research Managers can find work in a variety of industries, including consumer goods, technology, healthcare, and finance. Any industry that relies on understanding consumer behavior and competitive landscapes would require the services of a Market Research Manager.

Q: What qualifications do Market Research Managers need?

A: Most companies require a bachelor's degree in marketing, business, or a related field, along with several years of experience in market research. A master's degree in marketing or research can provide a competitive edge. Strong leadership and project management skills are also important.

Job Descriptions:

Seo content strategist, video production specialist, product marketing manager/coordinator, marketing insights analyst, sales manager.

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What Does a Marketing Manager Do? A Guide

A marketing manager knows how to get the word out—about a company, a brand, or a product. Discover the roles you can take on in this field and how to get the skills you need to land the job.

Marketing managers generate customer interest in products and services across various media channels. They often oversee the communication between a business and its customer base. 

If you’re looking for a career where you can use your creativity and people skills to make a difference in a company, marketing management could be a good fit. Take a closer look at what the job entails and how to become a marketing manager.

What is marketing management?

Marketing managers organize and manage marketing campaigns to raise awareness of and generate demand for products and services. This broad definition can encompass a wide variety of activities including:

Designing, managing, and evaluating marketing campaigns

Directing social media engagement strategy

Managing budgets for marketing campaigns

Collaborating with advertising and creative departments

Reviewing advertising material for print and digital media

Preparing advertising contracts

Performing market research to find new opportunities

Managing marketing department employees

Analyzing market trends and conducting competitor research

How much does a marketing manager make?

The median annual salary for a marketing manager in the US was $135,030, according to the US Bureau of Labor Statistics [ 1 ]. How much you make will depend on where you live, what company you work for, and what industry you work in, among other factors. Marketing managers working in scientific, technical, and professional services tend to draw the biggest salaries.

Types of marketing managers

Marketing managers typically work in corporate environments. You’ll find them in a variety of industries, such as health care, hospitality, entertainment, finance, and technology. 

This means that no matter where your passions lie, you’ll likely find marketing jobs in that industry. Some marketing managers focus on a specific area of marketing. These specialties include: 

Affiliate marketing managers focus on the relationships between an organization and its marketing affiliates that earn commissions in exchange for driving traffic to a website.

Brand marketing managers aim to increase brand awareness and the identity of a company or product.

Content marketing managers oversee the production of content that drives traffic to an organization’s website.

Digital marketing managers supervise and implement marketing campaigns designed for online channels.

Marketing communications managers monitor and evaluate the messaging used to market a brand or product.

Product marketing managers oversee the positioning and branding of specific products.

Social media marketing managers take charge of the company’s presence on social media platforms.

Read more: What's a Social Media Manager? And How to Become One

What’s the difference between marketing managers and PR managers? 

Marketing managers handle communication between a company and its customers (current and potential). Public relations managers, on the other hand, focus on maintaining a company’s positive reputation through earned media coverage.

How to become a marketing manager

Most companies look for candidates with at least a bachelor’s degree for management positions in marketing. If you’re considering a career in marketing, consider earning a degree in marketing, advertising, communications, or a related field. Make yourself even more appealing to hiring managers by pursuing a Master of Business Administration (MBA) with a marketing concentration.

1. Build marketing manager skills.

A formal education in marketing helps you build a foundation for success in the field. But marketing managers also leverage a range of skills while on the job. As you pursue a degree or gain hands-on experience, look for opportunities to build these skills.

Writing and public speaking skills help you present ideas clearly and effectively to customers, decision makers, and private clients.

SEO fundamentals help you make decisions about how to direct campaigns on digital platforms.

Analytical skills help you sort and analyze data to evaluate the success of marketing campaigns.

Creative thinking empowers you to generate new ideas for compelling campaigns and marketing strategy.

Interpersonal skills equip you to work closely and collaborate with advertising, public relations, and customer service departments.

Project management skills prepare you to set goals, track progress, meet deadlines, and manage teams.

Technical skills , particularly with project management, email marketing, SEO and presentation software, can equip you to complete tasks with greater efficiency.

Leadership skills help you to motivate marketing team members and delegate tasks to the right people.

Read more: Hard Skills vs. Soft Skills: What’s the Difference?

2. Earn a certification or certificate. 

Adding a relevant credential to your resume can validate your skills to potential employers as you develop key marketing skills. Learn at your own pace from the industry leaders at Meta with the Meta Marketing Analytics or Meta Social Media Marketing Professional Certificates.

3. Take relevant classes. 

Explore whether a career in marketing might be right for you by taking an introductory course in the field. Learn the fundamentals with Introduction to Marketing from the University of Pennsylvania or develop your content marketing skills with The Strategy of Content Marketing from UC Davis.

4. Get hands-on practice. 

You don’t need a job to start earning experience. Put your skills to use by marketing yourself, finding an internship within a marketing department, or offering your marketing services to a non-profit group. 

5. Build a portfolio. 

Your portfolio should be a selection of your best work in the field. You can start building content for your portfolio while developing new skills by completing a Guided Project, designed to be completed in under two hours. Here are some options to get you started:

Google Ads for Beginners

Create a Business Marketing Brand Kit Using Canva

Use Canva to Create Social Media Visuals for Business

Create a branding search campaign with Google Ads

Marketing manager career path

Marketing management is an in-demand field, which the Bureau of Labor Statistics projects will grow faster than average through 2030 [ 1 ]. Companies want to increase their shares of the market and turn to marketing managers to help them reach those goals.

Since many management roles require work experience, many marketing managers start out as sales representatives, public relations specialists,  marketing specialists, or marketing coordinators before moving into management positions. As you earn experience and further your education, you can set your sights on roles like VP of marketing or chief marketing officer.

Develop or strengthen your marketing skills on Coursera

If you're interested in becoming a marketing manager, the top-rated Professional Certificates below are a great place to keep learning:

Learn the fundamentals of good brand management with Meta's Social Media Marketing Professional Certificate , where you'll learn about effective social media campaigns and more.

Explore digital marketing with Google's Digital Marketing and E-Commerce Professional Certificate , where you'll learn about email marketing and marketing analytics, among other topics, and get job-ready for an entry-level marketing role in less than six months.

To enhance your marketing skills, explore Meta's Marketing Analytics Professional Certificate , where you'll learn how to sort, clean, and visualize data that can inform key marketing strategies.

Article sources

US Bureau of Labor Statistics. " Advertising, Promotions, and Marketing Managers , https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm." Accessed May 23, 2022.

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This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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What is a research manager and how to become one

A research manager is someone responsible for overseeing the planning, execution, and analysis of research projects. They work in a variety of industries, including academia and healthcare. Responsibilities typically include developing research proposals, managing budgets and timelines, recruiting and training research staff, analyzing data, and presenting findings to stakeholders. Research managers must have strong analytical and problem-solving skills, as well as excellent communication and leadership abilities. A successful research manager must be detail-oriented and organized.

How long does it takes to become a research manager?

It takes approximately 8 to 10 years to become a research manager.

Year 1-4: Bachelor's Degree Year 5-9: Gain 4-6 Years of Experience Year 10: On-the-Job Training (1-3 Months)

• Salary $82,894
• Growth Rate 19%
• Jobs Number 48,867
• Most Common Skill Market Research
• Most Common Degree Bachelor's degree
• Best State California

Research Manager pros and cons

Opportunity to lead and manage a team

Exposure to cutting-edge research and innovative ideas

Opportunity for professional growth and development

Competitive salary and benefits package

Chance to collaborate with other departments within the organization

High-pressure environment with tight deadlines

Responsibility for managing budgets and resources

Need to balance competing priorities and demands

Risk of burnout due to workload or stress

Potential for conflicts with team members or stakeholders

Research Manager career paths

A research manager can pursue a variety of career paths, including director, marketing manager, and senior manager. They may also consider roles like product management director, marketing director, and senior product manager. Some may choose to transition into program management or product marketing, while others may move into sales and marketing management or brand development. Marketing lead and communications manager are also potential career paths for a research manager.

Key steps to become a research manager

Explore research manager education requirements, most common research manager degrees.

Bachelor's

Master's

Start to develop specific research manager skills

Research managers support the development of new products and the resolution of regulatory compliance issues. They manage research departments and resources, maintain databases, and coordinate outside contractors. They also analyze data, supervise research staff, and consult on marketing strategies. They may work in industries such as pharmaceuticals, entertainment, and consumer goods.

Complete relevant research manager training and internships

Research research manager duties and responsibilities.

Research managers support scale-up, transfers, and validation, and work within FDA, DEA, and safety regulatory requirements. They conceive and implement data visualization, coordinate outside contractors, and maintain databases. They also supervise survey data collection and develop a high-throughput experimentation group. They manage research department employees, operational budget preparation, and oversight. They also assist art departments in developing sales collateral and presentations using research results.

• Manage IRB submissions and complete all IRB requirements in conjunction with the HICCC s regulatory department.
• Lead social path-to-purchase study, incorporating social media analytics into insight community to identify spectrum of social engagement among customers.
• Conduct QA for time and testing of products.
• Implement document data extraction through online web-base research and sources.

Prepare your research manager resume

When your background is strong enough, you can start writing your research manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a research manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Research Manager Resume templates

Apply for research manager jobs

Now it's time to start searching for a research manager job. Consider the tips below for a successful job search:

• Browse job boards for relevant postings
• Consult your professional network
• Reach out to companies you're interested in working for directly
• Watch out for job scams

Are you a Research Manager?

Share your story for a free salary report.

Average research manager salary

The average Research Manager salary in the United States is $82,894 per year or $40 per hour. Research manager salaries range between $51,000 and $133,000 per year.

What Am I Worth?

How do research managers rate their job?

Research manager reviews.

high stress job, no people interaction

To be rejected

It's all about getting data, follow up on project, ensuring that jobs are done properly, write reports after a project is done. You travel if the job or project you're handling is out station.

Updated April 5, 2024

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Research Manager Related Careers

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• Marketing Internship
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• Marketing Specialist
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• Research Associate
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Research Manager Related Jobs

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What Similar Roles Do

• What Does a Data Research Analyst Do
• What Does a Market Research Analyst Do
• What Does a Market Researcher Do
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• What Does a Marketing Associate Do
• What Does a Marketing Consultant Do
• What Does a Marketing Coordinator Do
• What Does a Marketing Internship Do
• What Does a Marketing Representative Do
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• What Does a Marketing Specialist Do
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• What Does a Research Associate Do
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Resume For Related Jobs

• Data Research Analyst Resume
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Posted April 19, 2024

Customer success manager

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Salary: $130,000–$150,000 Full attendance required

This Job board allows companies, organizations and individuals to post marketing research-related post job openings free of charge. Quirk's does not endorse these companies, organizations and individuals and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the content of their postings nor the products or services provided by them. Quirk's expressly disclaims all liability for damages of any kind related to postings.

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Andurand Isn’t Buying Into Widespread Talk of a CO2-Credit Boom

By Natasha White

Now isn’t the time to be betting on a boom in the market for carbon credits, according to the head of climate research at commodities hedge fund firm Andurand Capital Management .

The assessment follows a confusing period for buyers, sellers and traders of such credits, which are used by companies to offset their reported carbon emissions. An April 9 announcement by the world’s main certifier of corporate emissions goals, the Science Based Targets initiative , left the impression that companies may soon be free to ratchet up use of carbon credits. The move was hailed at the time as ...

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