practice delivering the presentation

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

Partner Center

How it works

For Business

Join Mind Tools

Article • 10 min read

How to Deliver Great Presentations

Presenting like a pro.

By the Mind Tools Content Team

Key takeaways:

• Connect with and understand your audience . Who is attending and why? What are their needs and expectaions?
• Prepare your content . How to start and finish strong. Tips to keep your audience engaged.
• Deliver confidently . Get comfortable with your visual aids. How to use body language effectively.
• Control the environment . Practice, practice, practice! Handling equipment failures. Have a back up plan.

Ever been to a really bad presentation? You know, the kind where the speaker stands behind the podium, uses slides that mirror what he is saying directly, and includes lots of data tables to validate his position.

But. "What's so bad about that?" you ask. "Isn't that how most presentations are given?" Yes. That is how most presentations are delivered, but that doesn't mean that's the most effective way to deliver them. This kind of presentation risks boring your audience to the point where they start wishing for a fire alarm to go off so they can escape. And once you lose someone, it is next to impossible to bring her attention back.

If the information you are presenting is important enough for you to deliver orally, then it demands an appropriate amount of planning and preparation so that the information you present is memorable – for the right reasons. Give a bad presentation and you'll be remembered all right: it just won't be the type of impression you want to leave in anyone's mind.

When someone presents well, it sends the message that the person is capable, confident, intelligent, and competent. These people get noticed and that type of attention bodes well for your career. Even if you don't make formal presentations in your current position, think about the future and keep in mind that you do have to present your ideas and opinions on a daily basis. The same basic principles of effective delivery apply.

Four Principles of Great Presentations

• Connect With and Understand Your Audience.
• Prepare Your Content.
• Deliver Confidently.
• Control the Environment.

1. Connect With and Understand Your Audience

To deliver a great presentation you have to consider the following audience characteristics:

• Profile – Who are they? What is the common element that brings them together?
• Needs – Why are they attending the presentation? What do they need to know after you've finished?
• Wants – What do they want from the presentation? Do they want to increase knowledge, learn something or be entertained? How can you connect their interests with your message?
• Expectations – What do they expect in terms of content and length?
• Current Knowledge – How much explanation do you need to provide? What assumptions can you make?

When you know your audience, you can prepare content that appeals to them specifically. If you pass over this first crucial step you risk delivering a presentation that is content rich and relevance poor.

2. Prepare Your Content

Now that you know who you are presenting to and why they are there, you can determine what to present. Here are some tips for content preparation:

• Don't try to cover everything. As Voltaire said, "The secret of being a bore is to tell all." Great presentations stimulate thoughts, questions, and discussion. Develop your content so that it covers the main points but leaves room for the audience to apply the information to their own circumstances.
• Start off well with a great hook – you only have a few minutes right at the start to fully engage the audience. Don't use this time to present background information. Get your audience charged up and eager to listen. Make the relevance immediately obvious.
• Also, start by telling your audience where you are heading. Don't make them wait for your conclusion, tell them up front what your premise or purpose is. This helps your audience stay focused. They may or may not agree with you at the start, but they will be able to quickly spot all of your supporting arguments.
• Your presentation should have five to seven take-away points. This follows the chunking principle , which you can learn more about here .
• Tell a story, make comparisons, and use lots of examples. Be sure to mix up the type of content to stimulate audience interest.
• Present your ideas logically using supporting evidence as necessary.
• Provide only as much background information as needed.
• Outline actions or next steps that are required.
• Develop a strong close, including a summary. Bring your conclusions back around to audience need and the hook you created. Consider ending with a question designed to stimulate further discussion.

For a similar but a subtly different approach, see our article on the Rhetorical Triangle .

3. Deliver Confidently

There are two main aspects of your delivery: your visual aids and your style. We'll look at them separately.

Unless your presentation is very short, you will need some sort of visual aid to keep the attention of your audience. There is a fine line, though, between drawing attention to your points, and distracting the audience from what you are saying. Here are some key factors to consider when designing slides:

• Keep slides simple and easy to understand.
• When explaining, start with the overall concept and then move to the details.
• The information on the slide should add value to your presentation or summarize it – it is not meant to be your presentation.
• Ensure that any charts, graphs or tables you include are very simple and easy to read. Use them sparingly.
• Use images (clip art and photos) sparingly and make sure the image means something and isn't just there to fill up space.
• Use pleasant color schemes, high contrast, simple fonts, and bold and italic to add meaning to words.
• Don't use fly-ins, fade-ins or outs or other animations unless absolutely necessary to really emphasize a point. How many times have you been put into a hypnotic state watching words or lines fly into a presentation?

Delivery Style

The way you deliver the content is often what makes or breaks a presentation. Here are some pointers to remember:

• Use gestures for meaning, not for comfort. Try not to talk with your hands or move about carelessly. Everything you do should have purpose i.e. gesture to the visual aid to draw the audience's attention.
• Pause for effect after main points or after you present a visual aid.
• Step out from behind the podium and connect with your audience – make sure you have a remote control device to change slides or cue other types of visuals.
• Talk loudly enough for people at the back to hear, or use a microphone.
• Make eye contact and hold it for three to five seconds. Any less and it looks like you are merely scanning the crowd.
• Be passionate – show your audience that you care about what you are saying.
• Consider putting up a blank or low-content screen between slides – this puts the attention where it should be: on you!
• Change your pace and style from time to time.
• Be natural – don't try to be a comedian if you're not.
• Finish early rather than late.

When you present with confidence and authority, your audience will pay attention and react to you as someone who is worth listening to. Fake it if you need to, by turning your nervousness into creative and enthusiastic energy.

4. Control the Environment

You won't ever eliminate all sources of problems, but through diligent planning and preparation, you can mitigate your risks.

• Practice, practice, practice: The ultimate goal is to deliver your presentation note-free. Short of that, you want to be sure you are comfortable with the material and that nothing comes as a surprise. Consider practicing in front of a video camera and reviewing your delivery. Don't take short-cuts here because it shows! The point is for the presentation to look effortless – when you struggle, the audience focuses on you, and not on what you are saying.
• Keep the lights on: when you darken the room, the screen stands out, not you. And it also encourages sleep, which you want to avoid at all costs!
• Always have back-ups and a backup plan. What if you forget your material? What will you do if the CD won't load? What if the equipment doesn't arrive on time? Plan for as many contingencies as possible.
• Dress appropriately for the situation – find out in advance what the dress code will be.
• Have a policy for answering questions – let your audience know when they can ask questions so you aren't inappropriately interrupted.
• Finish on time, every time. Last impressions are just as important as first ones.

Presenting is not a natural activity and to do it well requires careful thought and lots of practice.

You can choose to be average, or even below average, by simply emulating what most other presenters do. Or, you can take your presentations to the next level and leave your audiences with a powerful message that they remember, while keeping them interested and connected from start to finish.

To do this you need to pay strict attention to your audience analysis, content preparation, delivery style, and the external environment. When you control these for optimum audience relevance, interest, and engagement you are ready to deliver a great presentation.

The final element you must add is lots and lots of practice. Make your next presentation great by planning and preparing well in advance and making it look like it does come naturally to you.

You've accessed 1 of your 2 free resources.

Get unlimited access

Discover more content

Empathic listening.

Going Beyond Active Listening

Managing Presentation Nerves

How to Calm Your Stage Fright

Add comment

Comments (1)

Cherlyn Solie

DR. OSATO`S CURE FOR HERPES1&2 - A NATURAL WAY TO GET HERPES1&2 CURED. If you have been looking for ways to naturally get rid of the herpes simplex virus from your body totally, then you are welcome to read further. Let's face reality here, you have tried so many counter drugs and you are confused, weak and angry because nothing seems to work. Good News For you my friend.... Yes, I came with good news that will liberate you from the pains and stress of herpes outbreak, you will get total cure from this virus using Dr. Osato Herbal Methodology. Who is Dr. Osato? You may ask. Dr. Osato is a herbalist and a naturalist. He researched and identified some herbs and established a unique methodology to healing the human body using Herbal medicine that was confidently entrenched in his over 30 years of experience. According to him, he has the cure for so many diseases/virus like GENITAL HERPES, HIV, DIABETES, CANCER, HPV, HSV1&2, GENITAL WART, SHINGLES, VAGINAL INFECTION and so many more. You can reach Dr Osato on his email: [email protected] or WhatsApp +2347051705853. You can also contact him through his website: https://osatoherbalcure.wordpress.com  I am using this medium to inform everyone how to get treated of herpes using Dr Osato recommended Herbal methodology.

Team Management

Learn the key aspects of managing a team, from building and developing your team, to working with different types of teams, and troubleshooting common problems.

Sign-up to our newsletter

Subscribing to the Mind Tools newsletter will keep you up-to-date with our latest updates and newest resources.

Subscribe now

Business Skills

Personal Development

Leadership and Management

Member Extras

Most Popular

Newest Releases

SWOT Analysis

SMART Goals

Mind Tools Store

About Mind Tools Content

Discover something new today

How to stop procrastinating.

Overcoming the Habit of Delaying Important Tasks

What Is Time Management?

Working Smarter to Enhance Productivity

How Emotionally Intelligent Are You?

Boosting Your People Skills

Self-Assessment

What's Your Leadership Style?

Learn About the Strengths and Weaknesses of the Way You Like to Lead

Recommended for you

The uncertainty factor.

Being Resilient and Adaptable

Business Operations and Process Management

Strategy Tools

Customer Service

Business Ethics and Values

Handling Information and Data

Project Management

Knowledge Management

Self-Development and Goal Setting

Time Management

Presentation Skills

Learning Skills

Career Skills

Communication Skills

Negotiation, Persuasion and Influence

Working With Others

Difficult Conversations

Creativity Tools

Self-Management

Work-Life Balance

Stress Management and Wellbeing

Coaching and Mentoring

Change Management

Managing Conflict

Delegation and Empowerment

Performance Management

Leadership Skills

Developing Your Team

Talent Management

Problem Solving

Decision Making

Member Podcast

Improve your practice.

Enhance your soft skills with a range of award-winning courses.

Complete Guide for Effective Presentations, with Examples

July 9, 2018 - Dom Barnard

During a presentation you aim to look confident, enthusiastic and natural. You’ll need more than good words and content to achieve this – your delivery plays a significant part. In this article, we discuss various techniques that can be used to deliver an effective presentation.

Effective presentations

Think about if you were in the audience, what would:

• Get you to focus and listen
• Make you understand
• Activate your imagination
• Persuade you

Providing the audience with interesting information is not enough to achieve these aims – you need to ensure that the way you present is stimulating and engaging. If it’s not, you’ll lose the audience’s interest and they’ll stop listening.

Tips for an Effective Presentation

Professional public speakers spend hours creating and practicing presentations. These are the delivery techniques they consider:

Keep it simple

You shouldn’t overwhelm your audience with information – ensure that you’re clear, concise and that you get to the point so they can understand your message.

Have a maximum of  three main points  and state them at the beginning, before you explain them in more depth, and then state them at the end so the audience will at least remember these points.

If some of your content doesn’t contribute to your key message then cut it out. Also avoid using too many statistics and technical terminology.

Connect with your audience

One of the greatest difficulties when delivering a presentation is connecting with the audience. If you don’t  connect with them  it will seem as though you’re talking to an empty room.

Trying to make contact with the audience makes them feel like they’re part of the presentation which encourages them to listen and it shows that you want to speak to them.

Eye contact and smile

Avoiding eye contact is uncomfortable because it make you look insecure. When you  maintain eye contact  the audience feels like you’re speaking to them personally. If this is something you struggle with, try looking at people’s foreheads as it gives the impression of making eye contact.

Try to cover all sections of the audience and don’t move on to the next person too quickly as you will look nervous.

Smiling also helps with rapport and it reduces your nerves because you’ll feel less like you’re talking to group of faceless people. Make sure you don’t turn the lights down too much before your presentation so you can all clearly see each other.

Body language

Be aware of your body language and use it to connect:

• Keep your arms uncrossed so your  body language is more open .
• Match your facial expressions with what you’re saying.
• Avoid fidgeting and displaying nervous habits, such as, rocking on your feet.
• You may need to glance at the computer slide or a visual aid but make sure you predominantly face the audience.
• Emphasise points by using hand gestures but use them sparingly – too little and they’ll awkwardly sit at your side, too much and you’ll be distracting and look nervous.
• Vary your gestures so you don’t look robotic.
• Maintain a straight posture.
• Be aware of  cultural differences .

Move around

Avoid standing behind the lectern or computer because you need to reduce the distance and barriers between yourself and the audience.  Use movement  to increase the audience’s interest and make it easier to follow your presentation.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Watch 3 examples of good and bad movement while presenting

Example: Movement while presenting

Your movement at the front of the class and amongst the listeners can help with engagement. Think about which of these three speakers maintains the attention of their audience for longer, and what they are doing differently to each other.

Speak with the audience

You can conduct polls using your audience or ask questions to make them think and feel invested in your presentation. There are three different types of questions:

Direct questions require an answer: “What would you do in this situation?” These are mentally stimulating for the audience. You can pass a microphone around and let the audience come to your desired solution.

Rhetorical questions  do not require answers, they are often used to emphasises an idea or point: “Is the Pope catholic?

Loaded questions contain an unjustified assumption made to prompt the audience into providing a particular answer which you can then correct to support your point: You may ask “Why does your wonderful company have such a low incidence of mental health problems?” The audience will generally answer that they’re happy.

After receiving the answers you could then say “Actually it’s because people are still unwilling and too embarrassed to seek help for mental health issues at work etc.”

Be specific with your language

Make the audience feel as though you are speaking to each member individually by using “you” and “your.”

For example: asking “Do you want to lose weight without feeling hungry?” would be more effective than asking “Does anyone here want to lost weight without feeling hungry?” when delivering your presentation. You can also increase solidarity by using “we”, “us” etc – it makes the audience think “we’re in this together”.

Be flexible

Be prepared to adapt to the situation at the time, for example, if the audience seems bored you can omit details and go through the material faster, if they are confused then you will need to come up with more examples on the spot for clarification. This doesn’t mean that you weren’t prepared because you can’t predict everything.

Vocal variety

How you say something is just as is important as the content of your speech – arguably, more so.

For example, if an individual presented on a topic very enthusiastically the audience would probably enjoy this compared to someone who covered more points but mumbled into their notes.

• Adapt your voice  depending on what are you’re saying – if you want to highlight something then raise your voice or lower it for intensity. Communicate emotion by using your voice.
• Avoid speaking in monotone as you will look uninterested and the audience will lose interest.
• Take time to pronounce every word carefully.
• Raise your pitch when asking questions and lower it when you want to sound severe.
• Sound enthusiastic – the more you sound like you care about the topic, the more the audience will listen. Smiling and pace can help with this.
• Speak loudly and clearly – think about projecting your voice to the back of the room.
• Speak at a  pace that’s easy to follow . If you’re too fast or too slow it will be difficult for the audience to understand what you’re saying and it’s also frustrating. Subtly fasten the pace to show enthusiasm and slow down for emphasis, thoughtfulness or caution.

Prior to the presentation, ensure that you  prepare your vocal chords :

• You could read aloud a book that requires vocal variety, such as, a children’s book.
• Avoid dairy and eating or drinking anything too sugary beforehand as mucus can build-up leading to frequent throat clearing.
• Don’t drink anything too cold before you present as this can constrict your throat which affects vocal quality.
• Some people suggest a warm cup of tea beforehand to relax the throat.

Practice Presentation Skills

Improve your public speaking and presentation skills by practicing them in realistic environments, with automated feedback on performance. Learn More

Pause to breathe

When you’re anxious your breathing will become quick and shallow which will affect the control you have on your voice. This can consequently make you feel more nervous. You want to breathe steadily and deeply so before you start speaking take some deep breaths or implement controlled breathing.

Controlled breathing is a common technique that helps slow down your breathing to normal thus reducing your anxiety. If you think this may be useful practice with these steps:

• Sit down in an upright position as it easier for your lungs to fill with air
• Breathe in through your nose and into your abdomen for four seconds
• Hold this breathe for two seconds
• Breathe out through your nose for six seconds
• Wait a few seconds before inhaling and repeating the cycle

It takes practice to master this technique but once you get used to it you may want to implement it directly before your presentation.

Completely filling your lungs during a pause will ensure you reach a greater vocal range.

During the presentation delivery, if you notice that you’re speaking too quickly then pause and breathe. This won’t look strange – it will appear as though you’re giving thought to what you’re saying. You can also strategically plan some of your pauses, such as after questions and at the end of sections, because this will give you a chance to calm down and it will also give the audience an opportunity to think and reflect.

Pausing will also help you  avoid filler words , such as, “um” as well which can make you sound unsure.

• 10 Effective Ways to use Pauses in your Speech

Strong opening

The first five minutes are  vital to engage the audience  and get them listening to you. You could start with a story to highlight why your topic is significant.

For example, if the topic is on the benefits of pets on physical and psychological health, you could present a story or a study about an individual whose quality of life significantly improved after being given a dog. The audience is more likely to respond better to this and remember this story than a list of facts.

Example: Which presentation intro keeps you engaged?

Watch 5 different presentation introductions, from both virtual and in-person events. Notice how it can only take a few seconds to decide if you want to keep listening or switch off. For the good introductions, what about them keeps you engaged?

More experienced and confident public speakers use humour in their presentations. The audience will be incredibly engaged if you make them laugh but caution must be exercised when using humour because a joke can be misinterpreted and even offend the audience.

Only use jokes if you’re confident with this technique, it has been successful in the past and it’s suitable for the situation.

Stories and anecdotes

Use stories whenever you can and judge whether you can tell a story about yourself because the audience are even more interested in seeing the human side of you.

Consider telling a story about a mistake you made, for example, perhaps you froze up during an important presentation when you were 25, or maybe life wasn’t going well for you in the past – if relevant to your presentation’s aim. People will relate to this as we have all experienced mistakes and failures. The more the audience relates to you, the more likely they will remain engaged.

These stories can also be  told in a humorous way  if it makes you feel more comfortable and because you’re disclosing a personal story there is less chance of misinterpretation compared to telling a joke.

Anecdotes are especially valuable for your introduction and between different sections of the presentation because they engage the audience. Ensure that you plan the stories thoroughly beforehand and that they are not too long.

Focus on the audience’s needs

Even though your aim is to persuade the audience, they must also get something helpful from the presentation. Provide the audience with value by giving them useful information, tactics, tips etc. They’re more likely to warm to you and trust you if you’re sharing valuable information with them.

You could also highlight their pain point. For example, you might ask “Have you found it difficult to stick to a healthy diet?” The audience will now want to remain engaged because they want to know the solution and the opportunities that you’re offering.

Use visual aids

Visual aids are items of a visual manner, such as graphs, photographs, video clips etc used in addition to spoken information. Visual aids are chosen depending on their purpose, for example, you may want to:

• Summarise information.
• Reduce the amount of spoken words, for example, you may show a graph of your results rather than reading them out.
• Clarify and show examples.
• Create more of an impact. You must consider what type of impact you want to make beforehand – do you want the audience to be sad, happy, angry etc?
• Emphasise what you’re saying.
• Make a point memorable.
• Enhance your credibility.
• Engage the audience and maintain their interest.
• Make something easier for the audience to understand.

Some general tips for  using visual aids :

• Think about how can a visual aid can support your message. What do you want the audience to do?
• Ensure that your visual aid follows what you’re saying or this will confuse the audience.
• Avoid cluttering the image as it may look messy and unclear.
• Visual aids must be clear, concise and of a high quality.
• Keep the style consistent, such as, the same font, colours, positions etc
• Use graphs and charts to present data.
• The audience should not be trying to read and listen at the same time – use visual aids to highlight your points.
• One message per visual aid, for example, on a slide there should only be one key point.
• Use visual aids in moderation – they are additions meant to emphasise and support main points.
• Ensure that your presentation still works without your visual aids in case of technical problems.

10-20-30 slideshow rule

Slideshows are widely used for presentations because it’s easy to create attractive and professional presentations using them. Guy Kawasaki, an entrepreneur and author, suggests that slideshows should  follow a 10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

If you want to give the audience more information you can provide them with partially completed handouts or give them the handouts after you’ve delivered the presentation.

Keep a drink nearby

Have something to drink when you’re on stage, preferably water at room temperature. This will help maintain your vocal quality and having a sip is a subtle way of introducing pauses.

Practice, practice, practice

If you are very familiar with the content of your presentation, your audience will perceive you as confident and you’ll be more persuasive.

• Don’t just read the presentation through – practice everything,  including your transitions  and using your visual aids.
• Stand up and speak it aloud, in an engaging manner, as though you were presenting to an audience.
• Ensure that you practice your body language and gesturing.
• Use VR to  practice in a realistic environment .
• Practice in front of others and get their feedback.
• Freely improvise so you’ll sound more natural on the day. Don’t learn your presentation verbatim because you will sound uninterested and if you lose focus then you may forget everything.
• Create cards to use as cues – one card should be used for one key idea. Write down brief notes or key words and ensure that the cards are physically connected so the order cannot be lost. Visual prompts can also be used as cues.

This video shows how you can practice presentations in virtual reality. See our  VR training courses .

Two courses where you can practice your presentations in interactive exercises:

• Essential Public Speaking
• How to Present over Video

Try these different presentation delivery methods to see which ones you prefer and which need to be improved. The most important factor is to feel comfortable during the presentation as the delivery is likely to be better.

Remember that the audience are generally on your side – they want you to do well so present with confidence.

• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
• EDIT Edit this Article
• EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
• Browse Articles
• Learn Something New
• Quizzes Hot
• This Or That Game New
• Train Your Brain
• Explore More
• Support wikiHow
• About wikiHow
• Log in / Sign up
• Education and Communications
• Presentations

How to Deliver Effective Presentations

Last Updated: October 5, 2023 Fact Checked

This article was co-authored by Maureen Taylor . Maureen Taylor is the CEO and Founder of SNP Communications, a leadership communications company based in the San Francisco Bay Area. She has been helping leaders, founders, and innovators in all sectors hone their messaging and delivery for almost 30 years, and has worked with leaders and teams at Google, Facebook, Airbnb, SAP, Salesforce, and Spotify. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 579,773 times.

Delivering presentations is an everyday art form that anyone can master. To capture your audience's attention, present your information with ease and confidence. Act as if you are in a conversation with your audience, and they will pay attention to you. To get this level of fluency, write an engaging narrative, use more visuals than text in your slides, and practice, practice, practice.

Rehearsing Your Presentation

• Deliver your summary to them in friendly, direct language, as if you were telling the story to a friend in a bar.
• In fact, you can tell the story to a friend in a bar. However, telling a colleague over coffee can work just as well.
• Get them to tell you what their takeaway was. If they can summarize your message accurately, that's a good sign.

• Ask them to be your coach.
• Give them your presentation once or twice and let them ask you questions and give feedback.
• Ask them to point out moments that are dull or confusing.

• Write down what you're afraid of. What exactly worries you when you give a speech? Looking foolish? Being asked a hard question? Write down your exact fears, and then consider them each individually.
• Think about what you will do in each situation. For instance, if your fear is, "I'll forget what I'm saying," you can prepare a plan like, "If I forget what I'm saying, I'll pause, scan my notes, and find the next important point I need to make."
• Catch your negative thoughts, and calm them. If you think, "I'm going to get nervous and sweaty," replace it with, "I have important information to deliver and everyone is going to pay attention to that."

• Give yourself extra time if you plan to take questions, or if you anticipate lots of digressions.

• This doesn't mean sticking to a strict script every time. Instead, when you rehearse, improvise freely. Deliver your main points, but include quips and anecdotes that occur to you as you go. You'll remember the best ones when you actually deliver the presentation.

Delivering Your Presentation with Confidence

• Remind yourself that your audience likely can't see your nerves.
• Take a deep breath and exhale before you go on stage.

• If there are too many people to really see faces, just look boldly into the crowd.

• Move your hands as you speak. Don't wave them, as this will make you look nervous. Instead, try calmly gesturing with your palm out when you make a point. If you describe a shape, draw it in the air with your hands.

Crafting a Compelling Presentation

• Have a clear through line that runs through all parts of your presentation, leading to your main point.
• Include stories that put your listeners into a situation. Get their energy with tactile details (sound, sight, smell, taste, touch) and descriptions of an emotional state.
• Include moments of reflection in which you share how you felt or feel.

• As always with humor in a work setting, remember that humor varies widely between cultures. Avoid making any jokes that make fun of anybody's sex, gender, race, class, or ability. Remember to "punch up"—if your jokes take someone on, take on someone with more power than you, rather than less.
• If you get nervous, try starting your presentation with a simple joke or a funny story. It will put you and your audience at ease.

• Ask the crowd to consider something or imagine something, and hold a moment of quiet while they do.
• Interactive moments make great pivots from one section of your talk to another.

• Will these be experts, or newcomers to your ideas? If they're experts, you'll need to present them with specific, technical, and new ideas. If they're newcomers, plan to introduce them more generally to your topic, and avoid technical terms.
• Will audience members be on your side from the start, or will they need persuading?
• Will you have a large, faceless crowd, or a small group? If you're working with a small group, you can include them in parts of your presentation through questions, personal digressions, and conversations.

How Should You End a Presentation?

Expert Q&A

You Might Also Like

• ↑ http://firstround.com/review/This-Advice-From-IDEOs-Nicole-Kahn-Will-Transform-the-Way-You-Give-Presentations/
• ↑ https://www.student.unsw.edu.au/rehearse-your-presentation
• ↑ https://www.comm.pitt.edu/speech-anxiety
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-anxiety
• ↑ https://www.student.unsw.edu.au/speaking-audience
• ↑ https://www.toastmasters.org/resources/public-speaking-tips/gestures-and-body-language

About This Article

If you're worried about delivering an effective presentation, go over your notes again and make sure your presentation is telling a story with a distinct beginning, middle, and end. This type of structure will make it easier for people to follow along, and when you finish your presentation, they'll be more likely to remember what it was about! If you're still unsure, try practicing in front of other people before the big day. By rehearsing your presentation in advance, you'll not only feel more comfortable when you present it in front of an audience, but you can also get helpful feedback from your peers to make your presentation even better. Alternatively, if you're feeling a little nervous, identify what exactly you're afraid of happening during your presentation, and then come up with a plan for each scenario so you're less stressed about it. For example, if you're worried about forgetting what to say next, you could make a list of all the important points you need to make and have it with you during your presentation. For tips from our Communications co-author, like how to appear confident during a presentation, keep reading! Did this summary help you? Yes No

• Send fan mail to authors

Reader Success Stories

Nicole Lawson-Travis

May 5, 2016

Did this article help you?

Wassim Bermak

Mar 22, 2016

Fredrick Majimbo

Pushpak Banerjee

Apr 30, 2017

Dinesh Sharma

May 27, 2018

Featured Articles

Trending Articles

Watch Articles

• Terms of Use
• Privacy Policy
• Do Not Sell or Share My Info
• Not Selling Info

Get all the best how-tos!

Sign up for wikiHow's weekly email newsletter

21 Ways To Improve Your Presentation Skills

Published: April 07, 2023

You know the feeling of sitting through a boring presentation. A text distracts you. A noise outside pulls your gaze. Your dog begs for attention. By the time the presentation ends, you question why you needed to sit and listen in the first place.

Effective presentation skills can stop you from boring an audience to oblivion. Delivering strong presentations can help you stand out as a leader, showcase your expertise, and build confidence.

Table of contents:

• Presentation skills definition
• Importance of presentation skills
• How to improve presentation skills
• Effective presentation skills
• Presentation skills for executives

Presentation Skills Definition

Presentation skills include anything you need to create and deliver clear, effective presentations to an audience. This includes creating a compelling set of slides , ensuring the information flows, and keeping your audience engaged.

Speakers with strong presentation skills can perform the following tasks:

• Bring together different sources of information to form a compelling narrative
• Hook audiences with a strong beginning and end
• Ensure audiences engage with their content through questions or surveys
• Understand what their audience wants and needs from their presentation

Importance of Presentation Skills

At some point in your career, you will present something. You might pitch a startup to a group of investors or show your research findings to your manager at work. Those in leading or executive roles often deliver presentations on a weekly or monthly basis.

Improving your presentation skills betters different aspects of your working life, including the following:

Communication: Improving your presentation skills can make you a better communicator with your co-workers and friends.

Confidence: 75% of people fear public speaking. By working on your presentation skills, you can gain confidence when speaking in front of a crowd.

Creativity: You learn to understand how to use imagery and examples to engage an audience.

Management: Presentations involve pulling together information to form a succinct summary, helping you build project and time management skills.

How To Improve Presentation Skills

1. create an outline.

Before designing slides and writing a script, outline your presentation. Start with your introduction, segue into key points you want to make, and finish with a conclusion.

2. Practice, Practice, Practice

Almost 8 in 10 professionals practice their presentations for at least an hour. So, practice your presentation in the mirror or to a close friend.

3. Start With a Hook

When presenting, grab your audience with a hook. Consider starting with a surprising statistic or a thoughtful question before diving into the core information.

4. Stay Focused on Your Topic

You might want to cover everything under the sun, but information overload can overwhelm your audience. Instead, stay focused on what you want to cover. Aim for key points and avoid including unnecessary details.

5. Remember To Introduce Yourself

At the beginning of the presentation, introduce yourself. Kill any tension in the room by mentioning your name, your role, and any other helpful details. You could even mention a fun fact about yourself, putting the audience at ease.

6. Work on Your Body Language

55% of people look to nonverbal communication when judging a presentation. Straighten your back, minimize unnecessary gestures, and keep your voice confident and calm. Remember to work on these aspects when practicing.

7. Memorize Structure, Not Words

You might feel better knowing exactly what you want to say. But skip the script and stick to memorizing the key points of your presentation. For example, consider picking three to four phrases or insights you want to mention for each part of your presentation rather than line-by-line memorization.

8. Learn Your Audience

Before crafting a killer outline and slide deck, research your audience. Find out what they likely already know, such as industry jargon, and where they might need additional information. Remember: You're presenting for them, not you.

9. Reframe Your Anxiety as Excitement

A study conducted by Harvard Business School demonstrates that reframing your anxiety as excitement can improve performance. For example, by saying simple phrases out loud, such as “I’m excited,” you then adopt an opportunity-oriented mentality.

10. Get Comfortable With the Setting

If you plan to present in person, explore the room. Find where you’re going to stand and deliver your presentation. Practice looking into the seats. By decreasing the number of unknowns, you can clear your head and focus on the job.

11. Get Familiar With Technology

Presenting online has unique challenges, such as microphone problems and background noise. Before a Zoom presentation, ensure your microphone works, clean up your background, test your slides, and consider any background noise.

12. Think Positively

Optimistic workers enjoy faster promotions and happier lives. By reminding yourself of the positives — for example, your manager found your last presentation impressive — you can shake off nerves and find joy in the process.

13. Tell a Story

To engage your audience, weave storytelling into your presentation — more than 5 in 10 people believe stories hold their focus during a presentation. Consider ways to connect different parts of your slides into a compelling narrative.

14. Prepare for Questions

At the end of your presentation, your audience will likely have questions. Brainstorm different questions and potential answers so you’re prepared.

15. Maintain Eye Contact

Eye contact signals honesty. When possible, maintain eye contact with your audience. For in-person presentations, pay attention to each audience member. For online ones, stare at your camera lens as you deliver.

16. Condense Your Presentation

After you finish the first draft of your outline, think about ways to condense it. Short and sweet often keeps people interested instead of checking their phones.

17. Use Videos

Keep your audience’s attention by incorporating video clips when relevant. For example, videos can help demonstrate examples or explain difficult concepts.

18. Engage With Your Audience

Almost 8 in 10 professionals view presentations as boring. Turn the tide by engaging with your audience. Encourage audience participation by asking questions or conducting a live survey.

19. Present Slowly and Pause Frequently

When you get nervous, you talk faster. To combat this, remember to slow yourself down when practicing. Place deep pauses throughout your presentation, especially when transitioning between slides, as it gives you time to breathe and your audience time to absorb.

20. Start and End With a Summary

A summary at the start of a presentation can pique your audience’s interest. One at the end brings everything together, highlighting key points your audience should take with them.

21. Ask for Feedback

You will never deliver the perfect presentation, so ask for feedback. Talk to your managers about where you could improve. Consider surveying your audience for an unbiased look into your presentation skills.

Effective Presentation Skills

Effective presentation skills include communicating clearly, presenting with structure, and engaging with the audience.

As an example, say a content manager is presenting a quarterly review to their team. They start off with a summary. Their introduction mentions an unprecedented 233% growth in organic traffic — numbers their team has not seen in years. Immediately, the presenter grabs their team’s attention. Now, everyone wants to know how they achieved that in one quarter.

Alternatively, think of an entrepreneur delivering their pitch to a group of investors. They start with a question: How many of you struggle to stay awake at work? They then segue into an exciting product designed to improve the sleep quality of working professionals. Their presentation includes videos demonstrating the science behind sleep and surprising statistics about the demand for their product.

Both examples demonstrate effective presentation skills. They incorporate strong attention grabbers, summaries, and attempts to engage the audience.

Think back to strong presentations you viewed as an audience member. Ask yourself: What made them so memorable, and how can I incorporate those elements into my presentations?

Presentation Skills for Executives

Presentations take up a significant portion of an executive’s workload. Executives regularly showcase key company initiatives, team changes, quarterly and annual reviews, and more. Improving your presentation skills as a leader can help with different parts of your job, such as:

Trust: Delivering great, effective presentations can build trust between you and your team.

Confidence: Most people dread presentations — so a strong presenter projects the confidence needed by a leader.

Emotional intelligence: A great presentation taps into the audience’s perspectives, helping executives improve their emotional intelligence .

Expertise: Presentations help executives display their subject-matter expertise, making employees safe in their hands.

Delegation: At times, executives might need to pull information from different sources for a presentation — improving their ability to delegate as managers.

What did you think of this article?

Give Feedback

Don't forget to share this post!

Outline your company's sales strategy in one simple, coherent plan.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

Best ways to practice for a presentation

Hrideep barot.

• Body Language & Delivery , Presentation , Public Speaking , Speech Writing , Workplace Communication

Practice and presentations

Practice makes a man perfect, and that phrase rings true while preparing for presentations. So how many times should you practice getting it right? The general benchmark that is known as the magic 10 is considered standard is practicing at least 10 times right from the first slide till the end. That implies adding 10 to your speech time on the topic and adding a plus 10. For example, if your speech is 30 minutes long, you’ll have to practice for your presentation at least 40 times before you go up on stage.

Why are presentations important? Why practice for presentation matters?

From drawing in caves, fast-forward to presentations in the 21st century. We have been trying to achieve the same goal, which is to connect by just using a different and advanced medium now. Presentations can be a dealbreaker. Whether you are presenting your subject to your peers in a class, presenting a brand audit, or delivering an essential pitch to your client. 

Practice: the secret to becoming a better public speaker 

“If you fail to plan, you are planning to fail!” Benjamin Franklin

The quote pretty much sums up why practicing before your presentations is crucial. There’s little in life that can’t be made better by practicing. It not only has advantages, but also removes barriers and the risks of failing. Practicing acts as a shield. Helps you recognize and embrace your potential to further live up to it.

Why is practicing essential before delivering a presentation?

• Cross out the flaws of speaking
• Cut the redundant and unnecessary content in your speech
• Reduce anxiety and stress
• Analyze and re-analyze the different parts of the content in your speech and slides 
• Feel less flustered around your audience
• Brush up your presentation and communication skills
• Point out your mistakes and uncomfortable moments 
• Connect with the audience on a deeper level while being your authentic self
• Set you apart from your peers
• Refine the structure of your talk

Here are some of the best ways to practice for a presentation 

Record yourself when practicing for presentation.

Recording yourself will enable you to see yourself from the point of view of your audience. Watching yourself give the delivery of a speech will help you see how you communicate with your audience, both verbally and non-verbally . You will be able to see if your words match your actions. Observing yourself will give you time to reflect if you are doing your best to be the one that leaves a lasting impression on your audience. Find a place that is similar to where you are going to perform, where you can practice loud enough and be comfortable doing it.

Practice reading out loud for presentation

Hearing your own voice and words will help you know if your audience will understand your message. You will understand if you need to adjust your pitch, tone, volume, intonation, and frequency. You will be able to mark the places in your content that don’t flow well, which you can change any of them. Able to catch the repetitive points, and find the words that are fillers.

Find out the spaces that need emphasis, slowing down your speech rate, and pauses to create anticipation. Skim and scan the outline of your speech, find the loose ends. Simplify the jargon or any terms that are not easy to grasp. Remember the effectiveness of the presentation based on how you present it. But how much your audience is able to understand your message better. See where room for improvement can be made. Find your stride.

Practice with a small group of friends or in front of your family under mild stress 

You become self-aware while you record yourself and read out loud. Self-exam is good, but what’s better is preparing for the real circumstances.  You can have a group of friends or family in front of you as your audience. Reading out loud will make you aware of all the other aspects of your presentation, as well as give you a sense of being a real audience. 

You can practice for the presentation in front of them under mild levels of stress , which allows you to see their reactions to your speech. You can also get their valuable feedback on your slide presentations. Ask them if they have any questions and prepare ahead of time when the real time. This will also boost your confidence. 

Another benefit is that it will boost your confidence and lessen your anxiety. Usually, when you are anxious, your brain goes into fight or flight mode. Practicing in front of a crowd will give your brain the signal that it is okay to perform in front of an audience. Eventually, grasping that the situation is not a threat. 

Time yourself while practicing for presentation speech

Time is a luxury when you are in meetings or delivering a pitch to your client. You only have a certain amount of time to nail the speech and say all that you want to in that limited period. Deadlines are important, and respecting them is just as important.

You can use a stopwatch or put on a timer to know how much time you take to deliver your speech. Practice by knowing that you have a limited time. This will help you focus, avoid being redundant and keep your message concise. Helping you deliver your presentation just in time. 

If you are using PowerPoint, it has the feature of recording and timing your presentation as well. You can select slideshow > to rehearse timings, and click on the next arrow to move to the next slide. You will see a pause icon indicating the time on your current slide to your right. Furthermore, you can pause and resume if you want to resume recording it. Pro-tip, you can go to view and then click on slide sorter to know how much time you are giving to each slide as well. 

Rehearse for practicing your presentation and incorporate the feedback of your audience

Now that you have presented and practiced by yourself and in front of a crowd. And monitored your speech rate to finish the presentation on time.  You can practice in front of your audience and ask them for feedback. You can ask them how comfortable they are giving you feedback. People are more likely to give honest feedback, especially if you let them respond anonymously.

No one ever said practicing is easy. Don’t let the criticism take you down. In fact, take it positively and try to incorporate the feedback of your audience the next time you practice. Again, find an empty room and rehearse out loud.  You will notice that after going through all the steps again you will have a better and more refined speech structure to follow. Your nervousness will also decrease when you perform the actual presentation.

Combining passion and perseverance for practicing for presentation

Fall Down Seven Times, Stand Up Eight – A Chinese proverb

No one ever achieves success overnight. You need to strive for it. You may have the talent and the potential to achieve something. But to bridge that gap between the potential to succeed involves a lot of hard work and practice. You will have hard times when the whole presentation doesn’t match the visualization that you may have in your head. 

Psychologist Angela Duckworth says that to keep perseverance up in any field of expertise you need great passion in any area.

Getting to that point will require more time to be put into practice for the speech and the way that you want to present it. Perseverance is necessary, but without having a passion for your subject you will fail to deliver results. Therefore, it is necessary to have a combination of both while you practice. 

No one breezes through their speech and makes it look effortless. There goes a lot of effort into keeping in mind every thought, every move, and every word in mind is intentional, well-planned, and rehearsed. Some of these famous personalities like Winston Churchill, Martin Luther King, Jr., and Ronald Reagan, are widely known for having delivered their signature speeches. You will be surprised to know the fact that they were nailed to perfection after years of deliberate practice. 

Practice using memory-boosting techniques for presentation

We all sat in a room with a speaker giving an important presentation. The room feels full of thick air tension that could be sliced open with a knife. As the person stutters when their words and actions don’t match, clearly nervous and unsure of what to do with their hands. Everyone sitting in the audience shaking their head, just eyeing each other, feeling bored, disconnected, lisping words, and feeling sorry for the person. Knowing that they have lost the deal, failing to impress the client with their poor communication skills. Sounds familiar? 

Practice requires you to follow a pattern of repetition. And it is proven by researchers that through repetition, short-term memory has the potential to be long-term memory. You have a better approach to the verbal framework of your presentation. And can follow a logical flow and outline of your content in your mind. 

Practice for presentation during the afternoon :

Another surprising fact that will help you boost your memory is to practice during the afternoon. According to the PSB Academy, studying in the afternoon enables you to absorb and hold information that is new into something that you already know. Studying in the afternoon has proven for people to have higher recollection and effective long-term memorization as compared to those who study in the morning or evening.

Use a trigger word :

You can use a keyword in your pointers that will help you remember the message you want to deliver to your audience. During the process, you will also get to reconsider and recognize the important parts of your speech that need highlighting and what needs to be cut out from your content.

Use visual clues:

You can create and create a mind map in your presentation itself. Which will prompt you to remember your content better and in an interesting way. You can use different elements in your presentation to make it appealing to look at. You won’t have to fumble for words or use flashcards to remember your speech. And will be able to transition better between the points.

Use the 20-20-20 rule: 

The rule implies that you should spend twenty minutes of your time reviewing your presentation. Giving attention to the details of all the aspects of your presentation that includes your slides, content, speech structure, etc. And then repeat your content for twenty minutes twice to help you remember it better. 

Experiment with different methods for your next presentation:

In the end, remember your audience will remember how you made them feel. So, create an experience that is immersive that will make a lasting impression on your audience. Start with a great opening and keep your audience interested. Maintaining eye contact with your audience makes them feel seen, which more likely makes them notice you and pay attention to what you are saying. Welcome comments and questions from them. Moreover, take charge, be your authentic self, and polish up on everything that you have practiced for the presentation. Remember that there will surely be setbacks that you will have to overcome and rise above. You can come up with a few other techniques of your own that make the process fun and enjoyable for you as well. Use the power of effective communication

Read blogs on how to practice for presentations:

Reading and skimming through public speaking coaching and public speaking blogs and websites will help you with tips and techniques. You will better understand where you can leverage your strengths and assess your weaknesses. Improve on them when practicing for your presentations.

Rather than stressing yourself out at the end moment. Be consistent with your practice because the results are worth it. Sure, there are many practicing techniques like the 20-20-20 rule, 10-20-30 rule,555 rule, and others that can do wonders to help you. But there is no golden formula for pulling it all together or nailing it down. Practicing gives you the opportunity to ace that pitch, get you those grades or rope that client in, or make your boss say yes to your out-of-the-box idea for your next ad campaign. Practicing will make your presentation look effortless. And also leave room for spontaneity, to interact with your audience, enhance your vocal delivery.

Practicing can be a total game-changer when you do it with passion and perseverance. It creates room for improvement, leaves a lasting impression on your audience, helps you with time management, and crafts a cohesive presentation. After practicing, you will be able to breeze through your wobbly moments, giving an excellent presentation as you feel more comfortable and confident. The delivery of your speech comes naturally to you, and you can decipher your body language along with managing deadlines. 

Enroll in our transformative 1:1 Coaching Program

Schedule a call with our expert communication coach to know if this program would be the right fit for you

How to Negotiate: The Art of Getting What You Want

10 Hand Gestures That Will Make You More Confident and Efficient

Interrupted while Speaking: 8 Ways to Prevent and Manage Interruptions

• [email protected]
• +91 98203 57888

Get our latest tips and tricks in your inbox always

Copyright © 2023 Frantically Speaking All rights reserved

Kindly drop your contact details so that we can arrange call back

Select Country Afghanistan Albania Algeria AmericanSamoa Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bosnia and Herzegovina Botswana Brazil British Indian Ocean Territory Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Colombia Comoros Congo Cook Islands Costa Rica Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea Guinea-Bissau Guyana Haiti Honduras Hungary Iceland India Indonesia Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Latvia Lebanon Lesotho Liberia Liechtenstein Lithuania Luxembourg Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Monaco Mongolia Montenegro Montserrat Morocco Myanmar Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Romania Rwanda Samoa San Marino Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands South Africa South Georgia and the South Sandwich Islands Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Tajikistan Thailand Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Wallis and Futuna Yemen Zambia Zimbabwe land Islands Antarctica Bolivia, Plurinational State of Brunei Darussalam Cocos (Keeling) Islands Congo, The Democratic Republic of the Cote d'Ivoire Falkland Islands (Malvinas) Guernsey Holy See (Vatican City State) Hong Kong Iran, Islamic Republic of Isle of Man Jersey Korea, Democratic People's Republic of Korea, Republic of Lao People's Democratic Republic Libyan Arab Jamahiriya Macao Macedonia, The Former Yugoslav Republic of Micronesia, Federated States of Moldova, Republic of Mozambique Palestinian Territory, Occupied Pitcairn Réunion Russia Saint Barthélemy Saint Helena, Ascension and Tristan Da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Sao Tome and Principe Somalia Svalbard and Jan Mayen Syrian Arab Republic Taiwan, Province of China Tanzania, United Republic of Timor-Leste Venezuela, Bolivarian Republic of Viet Nam Virgin Islands, British Virgin Islands, U.S.

Tips for creating and delivering an effective presentation

In this article.

Creating an effective presentation

Delivering an effective presentation

Tips for creating an effective presentation

Top of Page

Tips for delivering an effective presentation

Need more help?

Want more options.

Explore subscription benefits, browse training courses, learn how to secure your device, and more.

Microsoft 365 subscription benefits

Microsoft 365 training

Microsoft security

Accessibility center

Communities help you ask and answer questions, give feedback, and hear from experts with rich knowledge.

Ask the Microsoft Community

Microsoft Tech Community

Windows Insiders

Microsoft 365 Insiders

Was this information helpful?

Thank you for your feedback.

Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

Like this article? Please share

Business Presentations, Presentation Approaches, Presentation Skills Filed under Education

Related Articles

Filed under Design • March 27th, 2024

How to Make a Presentation Graph

Detailed step-by-step instructions to master the art of how to make a presentation graph in PowerPoint and Google Slides. Check it out!

Filed under Presentation Ideas • February 29th, 2024

How to Make a Fundraising Presentation (with Thermometer Templates & Slides)

Meet a new framework to design fundraising presentations by harnessing the power of fundraising thermometer templates. Detailed guide with examples.

Filed under Presentation Ideas • February 15th, 2024

How to Create a 5 Minutes Presentation

Master the art of short-format speeches like the 5 minutes presentation with this article. Insights on content structure, audience engagement and more.

Leave a Reply

Your Path to Perfect: Guide to Rehearsing a Presentation

by Janice Tomich

• Presentation Planning & Public Speaking Skills

Would you be surprised to hear that practicing a presentation is as important as the words you actually share? And that you should spend as much time rehearsing your speech as you did creating your presentation?

The presenters you admire—the ones that seem so at ease with their effortless delivery—appear polished because of the amount of time they invest in practicing their presentation skills.

Their natural delivery might lull you into thinking they’ve spent little time practicing.

But nothing could be further from the truth.

I’m a professional presentation coach , and I’ve guided over 1000 clients in the process of writing, practicing, and delivering presentations and keynote addresses .

Here are the tips and advice I give my clients on how to effectively rehearse for an upcoming presentation.

Table of Contents

How Much Should you Practice your Presentation Delivery?

As you practice, you’ll find that your presentation will evolve. It will become a more effective presentation as you make tweaks and adjustments. This evolution is likely to take more time than you anticipate.

To ensure you’ve given yourself lots of time to be stage ready, work backwards from the day you will be delivering your presentation, and then schedule in presentation practice time, with practices starting at least two weeks before you plan to walk on stage.

Don’t practice your presentation in the theatre of your mind. It’s only by actually articulating the words out loud that you will understand the messaging that works and the messaging that doesn’t.

I tell my clients they should practice until they get sick of hearing their own voice—that once that happens they’ll know they have practiced enough. They look at me in disbelief, because they usually want the hard numbers.

But there isn’t a prescriptive or magic number of hours your need to practice. It’s a knowing…knowing that you intuitively can speak to all of your content fluidly and you can transition from concept to concept with ease.

I do understand that most people want to know how many hours to schedule into their calendar, so the number that many professional speaking coaches quote is that for a one hour presentation you’ll need 30 hours of practice.

Yes, 30 hours of practice!

However, as I mentioned above, it’s not about a prescriptive amount of time but rather that you must ensure you are practiced enough to deliver your presentation with confidence. The longer the speech the more time you’ll need to practice. New presentations (ones which are not an adaptation of a previous one) also require more practice time. New public speakers often need more practice than seasoned ones, because experienced speakers know what to expect and how to adjust if things don’t go according to plan. New speakers are still honing their presentation skills.

You should also know that professional public speakers tend to spend more time practicing than business professionals. After all, a professional public speaker has a whole career and income around speaking. They need to deliver top-tier presentations that will influence and engage their audiences, and they treat presentation practice like the professionals they are.

“I was preparing for four presentations and although already comfortable with speaking in front of an audience, I was looking to hone my skills. We worked through all of the presentations together and I felt confident and prepared as I delivered them. “

​​​​Deanna Sparling Director of Operations – Barberstock System

Tips for Effective Presentation Practice

1. don’t memorize your speech.

My first rule of thumb is not to be tempted to memorize your presentation word for word. Audiences can tell when a speaker has memorized their presentation. It’s obvious because there is a flavour of performance art—the delivery is a bit disassociated from the words.

Memorized presentations sound robotic because it’s hard to instil passion in them—they lose their fresh, conversational vibe.

Rote memorization also sets you up for a big problem. Forget one word and you’ll look like a deer in headlights and be grappling for what to speak to next.

2. Pull Out the Key Concepts of the Presentation

Instead of memorizing your speech, follow these guidelines instead:

• Practice your full script once or twice out loud.
• Gather a stack of note cards.
• Scan through your presentation and write down key concepts – one concept per card.
• Do a few practice run throughs (again, out loud) expanding from the key points on your cards.

You’ll be surprised at how much you know and remember using this technique.

Many speakers have a hard time letting go of their notes. Notes are like a pacifier. When my clients toss them, I know it’s one of the toughest leaps of faith they need to take.

What’s the benefit to tossing your notes? You’ll sound natural, at ease, and confident.

3. Use Visual Cueing to Help You Remember Your Key Points

One of my very first clients was scheduled to deliver at a conference with a few months to prepare. Sadly, the previous year she had been in a massive car wreck and suffered a brain stem injury that affected her memory. First we worked together on the content, and then I created a method to help her deliver her words.

We used the key concepts technique above, but for each key concept, we associated it with a visual aid—an image which aligned to each key concept. For each concept we used an image that would trigger its meaning. Some of the images made no sense to me but it was the right trigger for her.

She practiced from these visual vies and once she had made a solid connection she memorized the images in order. It wasn’t easy—it took a lot of work. And she pulled it off beautifully.

I tell this story to demonstrate the real value in aligning concepts with visual cues. When I practice presentations, I’m usually in my living room. In a clockwise motion I attach each key concept to a piece of furniture … chair, credenza, couch, etc. I practice with each piece of furniture triggering my memory and then riff off of the key concepts.

Some clients find this too discombobulating. For some, having to retrieve the images conjured up from their home while standing on a stage is too confusing. For those clients, I recommend they use their own body from the top of their head to the tip of their toes as visual markers, assigning one key message per body part.

If you’re lost and unsure about how to make your presentation compelling, I can help.

4. Only Practice the Parts of the Speech You Trip Over

As my requests to speak at events grew, I soon realized that practicing a presentation from start to finish each time was time consuming. Many new public speakers fall into this trap as well. A better approach, once you have your presentation in good shape, is to only practice the parts which challenge you. This technique does double duty. It saves lots of time, and it also prevents over learning/memorizing.

And while you’re practicing…

5. Record Yourself Rehearsing Your Presentation

Many people shy away from recording themselves and then critiquing the playbacks. Once I got out of my own way, I realized how valuable video and audio recordings are. My clients say the same thing. Watching a video or audio recording of your own speech is one of the richest possible forms of public speaking feedback .

The trick is to remove your ego. Put your critiquing hat though you’re watching or listening to someone you don’t know.

Review Your Presentation Recordings and Answer These Self-Critique Questions

• Does your opening hook your audience in within the first 30 seconds?
• Have you established a solid through line? Is it obvious during your entire presentation?
• Is your content persuasive? Have you established common ground and then inched your audience along to influence them?
• Does each concept flow well into the next? Are the transitions smooth?
• Is your audience inspired by your close? What will they do because of your presentation?
• Are you using the full power of your voice and mannerisms that communicate engaging body language?
• Are you relying on too many filler words?
• Did you pace your content well—will your audience be able to easily follow your arguments?
• Do you appear relaxed? Are you presenting confidently ?

Once you answer these questions, take note of the problems you’ve identified and apply them to your next practice round. It’s doing the hard work and learning these nuances that support masterful delivery during your actual presentation.

Body Language: Practicing Gestures

When you practice and deliver your presentation with passion, confidence, and conviction as you would do as a speaker for TED Talk, your gestures and body language will naturally be in tune with your words.

There may be a few gestures you want to use for emphasis but to memorize each gesture will have you looking stilted and awkward.

Knowing When You Are Ready to Present

Your first practices should be on your own until you are confident in your content and how you’ll deliver it.

Once you’re in a solid place, I recommend practicing in front of colleagues that have lots of public speaking experience. Better yet, work with me —I’m a communication specialist and public speaking coach who has worked with over 1000 clients to get them prepared to stand behind a podium or on stage.

But don’t work until the last minute. It’s important to block concentrated scheduled presentation practice time … and also have rest time to integrate the learning.

“To join the stars, do less. But do the work with absolute, intense, and hard focus. And when you’re done, be done, and go enjoy the rest of the day.” Amir Afianian

An overburdened mind is not capable of efficiently learning a presentation (cramming for exams in uni didn’t work either.)

If you are up against a time crunch, I recommend you at least practice and learn the start of your presentation and conclusion of your presentation . Embed to memory the logical flow of your key points and from there, as time permits, practice ‘riffing’ off your points.

I’ve never delivered a presentation or had a client report back after a presentation saying they wished they’d practiced less.

The passion for your craft or industry shines through when you invest the time in practicing your presentation that shines a light on you as a professional public speaker.

Do You Need Help With Your Next Presentation?

Developing and creating a presentation on your own without professional feedback is challenging. If you’re stuck on how to clearly communicate your message, book a 1-hour presentation strategy session with me. I’ll help you get on track to deliver a presentation that is interesting, exciting, and engaging.

If you need support to create a presentation from a few scribbled notes on a napkin, I can help you with that too -> Prepare For Your Upcoming Presentation, Speech, or Talk .

Share this post:

Related Posts

How Much Should I Charge to Give a Keynote Speech?

Someone has just asked you how much you charge to give a keynote speech. What should you answer? It depends. I’m a public speaking coach. That gives me an insider’s view of keynote speaking costs

7 Public Speaking Books Actually Worth Your Time

Most people dislike public speaking. In fact, the stats say 73% of people fear delivering presentations or talks. If you are one of the 73%, you don’t have to be. There is an abundance of standout books

Yes, Anyone Can Become a Charismatic Speaker. Here’s how.

Is it possible to become a charismatic speaker if you weren’t born with the talent?  Someone asked me that question at one of the first workshops I delivered as a public speaking coach. And it

Janice Tomich Site Map

Testimonials

Social Media

© 2023 Janice Tomich. All Rights Reserved. Privacy Policy   |   Terms of Use

Give the keynote. Without the nerves.

iStudy for Success!

Online learning tutorials for essential college skills.

•   1  
• |   2  
• |   3  
• |   4  
• |   5  
• |   6  
• |   7  
• |   8  
• |   9  
• |   10  

Steps in Preparing a Presentation

Planning your presentation, step 1: analyze your audience, step 2: select a topic, step 3: define the objective of the presentation, preparing the content of your presentation, step 4: prepare the body of the presentation, step 5: prepare the introduction and conclusion, practicing and delivering, step 6: practice delivering the presentation.

The first step in preparing a presentation is to learn more about the audience to whom you'll be speaking. It's a good idea to obtain some information on the backgrounds, values, and interests of your audience so that you understand what the audience members might expect from your presentation.

Next, if possible select a topic that is of interest to the audience and to you. It will be much easier to deliver a presentation that the audience finds relevant, and more enjoyable to research a topic that is of interest to you.

Once you have selected a topic, write the objective of the presentation in a single concise statement. The objective needs to specify exactly what you want your audience to learn from your presentation. Base the objective and the level of the content on the amount of time you have for the presentation and the background knowledge of the audience. Use this statement to help keep you focused as you research and develop the presentation.

After defining the objective of your presentation, determine how much information you can present in the amount of time allowed. Also, use your knowledge about the audience to prepare a presentation with the right level of detail. You don't want to plan a presentation that is too basic or too advanced.

The body of the presentation is where you present your ideas. To present your ideas convincingly, you will need to illustrate and support them. Strategies to help you do this include the following:

• Present data and facts
• Read quotes from experts
• Relate personal experiences
• Provide vivid descriptions

And remember, as you plan the body of your presentation it's important to provide variety. Listeners may quickly become bored by lots of facts or they may tire of hearing story after story.

Once you've prepared the body of the presentation, decide how you will begin and end the talk. Make sure the introduction captures the attention of your audience and the conclusion summarizes and reiterates your important points. In other words, "Tell them what you're going to tell them. Tell them. Then, tell them what you told them."

During the  opening  of your presentation, it's important to attract the audience's attention and build their interest. If you don't, listeners will turn their attention elsewhere and you'll have a difficult time getting it back. Strategies that you can use include the following:

• Make the introduction relevant to the listeners' goals, values, and needs
• Ask questions to stimulate thinking
• Share a personal experience
• Begin with a joke or humorous story
• Project a cartoon or colorful visual
• Make a stimulating or inspirational statement
• Give a unique demonstration

During the opening you want to clearly present your topic and the purpose of your presentation. Clearly articulating the topic and purpose will help the listeners focus on and easily follow your main ideas.

During the  conclusion  of your presentation, reinforce the main ideas you communicated. Remember that listeners won't remember your entire presentation, only the main ideas. By reinforcing and reviewing the main ideas, you help the audience remember them.

 [ top of page ]

Most people spend hours preparing a presentation but very little time practicing it. When you practice your presentation, you can reduce the number of times you utter words and phrases like, "um," "well," and "you know." These habits can easily diminish a speaker's credibility. You can also fine-tune your content to be sure you make your most important points in the time alloted.

In addition to planning the content of your presentation, you need to give advanced thought to how you want to deliver it. Do you want to commit your presentation to memory, use cards to guide you, or read from a script? Or, you might want to use a combination of methods. To help you decide, read the advantages and disadvantages of the four delivery methods described below.

Speaking from Memory

A distinct advantage of speaking from memory is your ability to speak to the audience without relying on notes or a script. This allows you the flexibility to move away from the podium and to maintain eye contact with the audience. However, speaking from memory has disadvantages, too. Presentations from memory often sound rehearsed and the possibility exists that you'll forget an important point, present information that's inaccurate, or completely lose your train of thought. If you decide to deliver your presentation from memory, have notes handy to jog your memory just in case!

Speaking from Notes

Many people like to speak from notes. Typically these notes are either on cards or paper in outline form and contain key ideas and information. If you are using an electronic presentation tool, you may be able to include your notes in the presentation itself. The benefit of delivering a presentation from notes is that you sound natural rather than rehearsed and you can still maintain relatively good eye contact with the audience. The down side is that you might not express your key ideas and thoughts as well as you may have liked had you planned your exact words in advance.

Speaking from Text

Speaking from text involves writing your speech out, word for word, then basically reading from the text. As with speaking from memory, an advantage of this method is that you plan, in advance, exactly what you're going to say and how you're going to say it. A disadvantage is that you might appear to the audience to be stiff or rehearsed. You will need to make frequent eye contact and speak with expression to maintain the audience's interest.

Using a Combination of Methods

You may find the best method to be a combination of all three. For instance, experts suggest you memorize the first and last ten minutes of your talk so that you can speak flawlessly and without notes. Notes may be suitable for segments of your presentation that you know very well, for example, relating a personal story. Finally, speaking from a text might be appropriate when you have quotes or other important points that you want to make sure you communicate accurately and completely. You can make a smooth segue to written text by saying something like: "I want to read this quote to you verbatim, to ensure that I don't distort the original intent."

return to top | previous page | next page

How-To Geek

How to practice your presentations with powerpoint's presenter coach.

Rehearsing presentations gets easier with PowerPoint.

Quick Links

How the presenter coach helps you with your presentations, what you'll need, how to launch the presenter coach in powerpoint, reading your rehearsal report.

Microsoft PowerPoint now has a Presenter Coach to let you rehearse your presentations before going to the audience. This coach gives you a detailed report telling you how well you did and suggesting areas for improvement. Here's how to use it.

Consider the Presenter Coach in PowerPoint as a trusted friend who listens to you practice performing  your presentations . This coach reviews your entire presentation and creates a report detailing your performance.

For example, it will grade you on how fast you speak and how much you use filler words like "um" and "ah." It will also inform you of words you might want to avoid and encourage you not to simply read the words on your slides aloud.

Basically, if you need a second opinion on your presenting style, this is a great way to get it.

Related: 8 Tips to Make the Best PowerPoint Presentations

To use the Presenter Coach in PowerPoint, you must have:

• a Microsoft account or a Microsoft 365 work or school account
• a working internet connection
• a microphone (so that PowerPoint can listen to what you're saying)

Also, the Presenter Coach only works if you use the English language in PowerPoint. Other languages are not yet supported as of April 2021.

PowerPoint's Presenter Coach works for any presentation. You can use it with your commercial, educational, and even family presentations.

To start using this feature, open your presentation with PowerPoint.

In the PowerPoint window, click the "Slide Show" tab on the ribbon at the top of the window.

If you don't see the Slide Show tab, you're probably in Slide Master View. Close this view by selecting "Slide Master" at the top and then clicking "Close Master View."

In the Slide Show tab, click "Rehearse with Coach" to open PowerPoint's Presenter Coach.

Your presentation will open in fullscreen mode. To activate the Presenter Coach, click "Start Rehearsing" in the bottom-right corner of your window. Optionally, enable "Show real-time feedback" if you want the coach to give you tips while you're still presenting.

Now, begin your presentation like you normally would. If you enabled the real-time feedback option, you'll see some tips appear in the bottom-right corner of your window.

Press "Esc" when you're done presenting to exit fullscreen mode. PowerPoint will now open your rehearsal report.

It's important to read and analyze the Presenter Coach's report properly. This will help you find areas for improvement and see whether you're doing well.

The report will vanish as soon as you close the report window. To save the report, take a screenshot of it.

Here's what each section in the report tells you about your presentation:

• Summary : Summary tells you the amount of time you spent practicing your presentation. It also shows the number of slides you rehearsed.
• Fillers : In the Fillers section, you'll see the filler words (umm, ah) that you used during your presentation. Using these filler words makes you sound less confident, and you should try to avoid using them.
• Sensitive Phrases : Sensitive Phrases highlights culturally sensitive phrases that you used in your presentation, which you might want to avoid. It considers the following areas sensitive: disability, age, gender, race, sexual orientation, mental health, geopolitical topics, and profanity.
• Pace : The Pace section tells you the pace of your presentation. If you were too fast or too slow, you'll find that information here.
• Originality : Microsoft suggests that you avoid reading out the text written in your presentation slides, as this makes your presentation boring. Instead, you should use original content in your speech. The Originality section informs you if you only read the text from your slides.

Now that you know where you need to improve, click the "Rehearse Again" button at the top of the report to re-present your presentation. When you're done, PowerPoint will make another report detailing your new presentation performance.

Related: How to Add Music to Your PowerPoint Presentation

How it works

Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.

Explore how BetterUp connects to your core business systems.

We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.

Build leaders that accelerate team performance and engagement.

Unlock performance potential at scale with AI-powered curated growth journeys.

Build resilience, well-being and agility to drive performance across your entire enterprise.

Transform your business, starting with your sales leaders.

Unlock business impact from the top with executive coaching.

Foster a culture of inclusion and belonging.

Accelerate the performance and potential of your agencies and employees.

See how innovative organizations use BetterUp to build a thriving workforce.

Discover how BetterUp measurably impacts key business outcomes for organizations like yours.

A demo is the first step to transforming your business. Meet with us to develop a plan for attaining your goals.

• What is coaching?

Learn how 1:1 coaching works, who its for, and if it's right for you.

Accelerate your personal and professional growth with the expert guidance of a BetterUp Coach.

Types of Coaching

Navigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.

Enhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.

Find balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Research, expert insights, and resources to develop courageous leaders within your organization.

Best practices, research, and tools to fuel individual and business growth.

View on-demand BetterUp events and learn about upcoming live discussions.

The latest insights and ideas for building a high-performing workplace.

• BetterUp Briefing

The online magazine that helps you understand tomorrow's workforce trends, today.

Innovative research featured in peer-reviewed journals, press, and more.

Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

For Business

For Individuals

How to give a good presentation that captivates any audience

Jump to section

What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Elevate your communication skills

Unlock the power of clear and persuasive communication. Our coaches can guide you to build strong relationships and succeed in both personal and professional life.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

6 presentation skills and how to improve them

How to make a presentation interactive and exciting, how to write a speech that your audience remembers, 3 stand-out professional bio examples to inspire your own, tell a story they can't ignore these 10 tips will teach you how, reading the room gives you an edge — no matter who you're talking to, writing an elevator pitch about yourself: a how-to plus tips, 18 effective strategies to improve your communication skills, your ultimate guide on how to be a good storyteller, similar articles, the importance of good speech: 5 tips to be more articulate, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, how to not be nervous for a presentation — 13 tips that work (really), how the minto pyramid principle can enhance your communication skills, 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

• Platform Overview
• Integrations
• Powered by AI
• BetterUp Lead
• BetterUp Manage™
• BetterUp Care™
• Sales Performance
• Diversity & Inclusion
• Case Studies
• Why BetterUp?
• About Coaching
• Find your Coach
• Career Coaching
• Communication Coaching
• Life Coaching
• News and Press
• Leadership Team
• Become a BetterUp Coach
• BetterUp Labs
• Center for Purpose & Performance
• Leadership Training
• Business Coaching
• Contact Support
• Contact Sales
• Privacy Policy
• Acceptable Use Policy
• Trust & Security
• Cookie Preferences

About Stanford GSB

• The Leadership
• Dean’s Updates
• School News & History
• Commencement
• Business, Government & Society
• Centers & Institutes
• Center for Entrepreneurial Studies
• Center for Social Innovation
• Stanford Seed

About the Experience

• Learning at Stanford GSB
• Experiential Learning
• Guest Speakers
• Entrepreneurship
• Social Innovation
• Communication
• Life at Stanford GSB
• Collaborative Environment
• Activities & Organizations
• Student Services
• Housing Options
• International Students

Full-Time Degree Programs

• Why Stanford MBA
• Academic Experience
• Financial Aid
• Why Stanford MSx
• Research Fellows Program
• See All Programs

Non-Degree & Certificate Programs

• Executive Education
• Stanford Executive Program
• Programs for Organizations
• The Difference
• Online Programs
• Stanford LEAD
• Seed Transformation Program
• Aspire Program
• Seed Spark Program
• Faculty Profiles
• Academic Areas
• Awards & Honors
• Conferences

Faculty Research

• Publications
• Working Papers
• Case Studies

Research Hub

• Research Labs & Initiatives
• Business Library
• Data, Analytics & Research Computing
• Behavioral Lab

Research Labs

• Cities, Housing & Society Lab
• Golub Capital Social Impact Lab

Research Initiatives

• Corporate Governance Research Initiative
• Corporations and Society Initiative
• Policy and Innovation Initiative
• Rapid Decarbonization Initiative
• Stanford Latino Entrepreneurship Initiative
• Value Chain Innovation Initiative
• Venture Capital Initiative
• Career & Success
• Climate & Sustainability
• Corporate Governance
• Culture & Society
• Finance & Investing
• Government & Politics
• Leadership & Management
• Markets & Trade
• Operations & Logistics
• Opportunity & Access
• Organizational Behavior
• Political Economy
• Social Impact
• Technology & AI
• Opinion & Analysis
• Email Newsletter

Welcome, Alumni

• Communities
• Digital Communities & Tools
• Regional Chapters
• Women’s Programs
• Identity Chapters
• Find Your Reunion
• Career Resources
• Job Search Resources
• Career & Life Transitions
• Programs & Services
• Career Video Library
• Alumni Education
• Research Resources
• Volunteering
• Alumni News
• Class Notes
• Alumni Voices
• Contact Alumni Relations
• Upcoming Events

Admission Events & Information Sessions

• MBA Program
• MSx Program
• PhD Program
• Alumni Events
• All Other Events

10 Tips For Giving Effective Virtual Presentations

What to know before you go live.

September 26, 2016

Presenting online? Try these suggestions to improve your results. | Illustration by Tricia Seibold

As audiences go global and you need to reach more people through technology (including webinars, conference calls and teleconference), you must consider the challenges to connecting with a virtual audience. Here I pinpoint 10 valuable best practices to ensure you communicate successfully.

1. Be Brief

Audiences begin to lose attention after roughly 10 minutes of hearing from the same presenter. If you have more than 10 minutes of content, use interactive activities to keep your audience engaged (for example, take a poll, give quizzes, or ask audience members for their opinions via chat).

2. Be Simple

Keep slides simple — avoid too many words, graphics and animation features. Less is definitely more!

Light yourself well | Illustration by Tricia Seibold

3. Be a TV Personality

Look straight into your camera, not the screen. Wear clothing that is neutral in color (no plaids or stripes). Light yourself well and from above. Be mindful of what appears behind you in the background. Invest in a good microphone.

4. Be Standing

Even though your audience cannot see you, stand when you present. This allows you to stay focused and use good presentation delivery skills such as belly breathing, vocal variety, and pausing.

5. Be Prepared

Practice delivering your presentation with your technology in advance of your talk. Make sure all of the features of the technology work. Record your practice using the recording feature of your tool. Watch and listen to learn what works and what you can improve.

6. Be Assisted

Have someone available to deal with technical issues and to field email/text questions. Also, if you have multiple remote audience members in one location, be sure to pick one of them to be your “eyes and ears.” Ask them to queue up questions and facilitate discussion on your behalf.

7. Be Specific

Ask pointed questions to avoid too many people answering at once. For example, rather than ask, “Are there any questions?” try “Who has a question about the solution I provided?” Set a ground rule that people state their names prior to speaking.

Imagine your audience | Illustration by Tricia Seibold

8. Be Synchronized

Transitions are critical. You must connect what you just said to what is coming next when you move from point to point. Transitions between topics and slides are good opportunities to get people reengaged to your talk.

9. Be Connected

Imagine your audience even though you can’t see them. You can place pictures of audience members behind your camera so you can look at people as you present.

10. Be Early

Encourage your audience to access your call or webinar in advance of the start time so you can iron out any technical issues in advance and get them familiar with the technology.

Matt Abrahams is a Stanford GSB organizational behavior lecturer, author, and communications coach.

For media inquiries, visit the Newsroom .

Explore More

When words aren’t enough: how to excel at nonverbal communication, navigating the nuance: the art of disagreeing without conflict, from good to great: what makes a “supercommunicator”, editor’s picks.

April 04, 2016 A Big Data Approach to Public Speaking Key takeaways from analyzing 100,000 presentations.

November 19, 2014 Matt Abrahams: The Power of the Paraphrase An expert on public speaking shows how paraphrasing can help you navigate tricky communication situations.

• Priorities for the GSB's Future
• See the Current DEI Report
• Supporting Data
• Research & Insights
• Share Your Thoughts
• Search Fund Primer
• Teaching & Curriculum
• Affiliated Faculty
• Faculty Advisors
• Louis W. Foster Resource Center
• Defining Social Innovation
• Impact Compass
• Global Health Innovation Insights
• Faculty Affiliates
• Student Awards & Certificates
• Changemakers
• Dean Jonathan Levin
• Dean Garth Saloner
• Dean Robert Joss
• Dean Michael Spence
• Dean Robert Jaedicke
• Dean Rene McPherson
• Dean Arjay Miller
• Dean Ernest Arbuckle
• Dean Jacob Hugh Jackson
• Dean Willard Hotchkiss
• Faculty in Memoriam
• Stanford GSB Firsts
• Certificate & Award Recipients
• Teaching Approach
• Analysis and Measurement of Impact
• The Corporate Entrepreneur: Startup in a Grown-Up Enterprise
• Data-Driven Impact
• Designing Experiments for Impact
• Digital Business Transformation
• The Founder’s Right Hand
• Marketing for Measurable Change
• Product Management
• Public Policy Lab: Financial Challenges Facing US Cities
• Public Policy Lab: Homelessness in California
• Lab Features
• Curricular Integration
• View From The Top
• Formation of New Ventures
• Managing Growing Enterprises
• Startup Garage
• Explore Beyond the Classroom
• Stanford Venture Studio
• Summer Program
• Workshops & Events
• The Five Lenses of Entrepreneurship
• Leadership Labs
• Executive Challenge
• Arbuckle Leadership Fellows Program
• Selection Process
• Training Schedule
• Time Commitment
• Learning Expectations
• Post-Training Opportunities
• Who Should Apply
• Introductory T-Groups
• Leadership for Society Program
• Certificate
• 2023 Awardees
• 2022 Awardees
• 2021 Awardees
• 2020 Awardees
• 2019 Awardees
• 2018 Awardees
• Social Management Immersion Fund
• Stanford Impact Founder Fellowships and Prizes
• Stanford Impact Leader Prizes
• Social Entrepreneurship
• Stanford GSB Impact Fund
• Economic Development
• Energy & Environment
• Stanford GSB Residences
• Environmental Leadership
• Stanford GSB Artwork
• A Closer Look
• California & the Bay Area
• Voices of Stanford GSB
• Business & Beneficial Technology
• Business & Sustainability
• Business & Free Markets
• Business, Government, and Society Forum
• Get Involved
• Second Year
• Global Experiences
• JD/MBA Joint Degree
• MA Education/MBA Joint Degree
• MD/MBA Dual Degree
• MPP/MBA Joint Degree
• MS Computer Science/MBA Joint Degree
• MS Electrical Engineering/MBA Joint Degree
• MS Environment and Resources (E-IPER)/MBA Joint Degree
• Academic Calendar
• Clubs & Activities
• LGBTQ+ Students
• Military Veterans
• Minorities & People of Color
• Partners & Families
• Students with Disabilities
• Student Support
• Residential Life
• Student Voices
• MBA Alumni Voices
• A Week in the Life
• Career Support
• Employment Outcomes
• Cost of Attendance
• Knight-Hennessy Scholars Program
• Yellow Ribbon Program
• BOLD Fellows Fund
• Application Process
• Loan Forgiveness
• Contact the Financial Aid Office
• Evaluation Criteria
• GMAT & GRE
• English Language Proficiency
• Personal Information, Activities & Awards
• Professional Experience
• Letters of Recommendation
• Optional Short Answer Questions
• Application Fee
• Reapplication
• Deferred Enrollment
• Joint & Dual Degrees
• Entering Class Profile
• Event Schedule
• Ambassadors
• New & Noteworthy
• Ask a Question
• See Why Stanford MSx
• Is MSx Right for You?
• MSx Stories
• Leadership Development
• Career Advancement
• Career Change
• How You Will Learn
• Admission Events
• Personal Information
• Information for Recommenders
• GMAT, GRE & EA
• English Proficiency Tests
• After You’re Admitted
• Daycare, Schools & Camps
• U.S. Citizens and Permanent Residents
• Requirements
• Requirements: Behavioral
• Requirements: Quantitative
• Requirements: Macro
• Requirements: Micro
• Annual Evaluations
• Field Examination
• Research Activities
• Research Papers
• Dissertation
• Oral Examination
• Current Students
• Education & CV
• International Applicants
• Statement of Purpose
• Reapplicants
• Application Fee Waiver
• Deadline & Decisions
• Job Market Candidates
• Academic Placements
• Stay in Touch
• Faculty Mentors
• Current Fellows
• Standard Track
• Fellowship & Benefits
• Group Enrollment
• Program Formats
• Developing a Program
• Diversity & Inclusion
• Strategic Transformation
• Program Experience
• Contact Client Services
• Campus Experience
• Live Online Experience
• Silicon Valley & Bay Area
• Digital Credentials
• Faculty Spotlights
• Participant Spotlights
• Eligibility
• International Participants
• Stanford Ignite
• Frequently Asked Questions
• Operations, Information & Technology
• Classical Liberalism
• The Eddie Lunch
• Accounting Summer Camp
• Videos, Code & Data
• California Econometrics Conference
• California Quantitative Marketing PhD Conference
• California School Conference
• China India Insights Conference
• Homo economicus, Evolving
• Political Economics (2023–24)
• Scaling Geologic Storage of CO2 (2023–24)
• A Resilient Pacific: Building Connections, Envisioning Solutions
• Adaptation and Innovation
• Changing Climate
• Civil Society
• Climate Impact Summit
• Climate Science
• Corporate Carbon Disclosures
• Earth’s Seafloor
• Environmental Justice
• Operations and Information Technology
• Organizations
• Sustainability Reporting and Control
• Taking the Pulse of the Planet
• Urban Infrastructure
• Watershed Restoration
• Junior Faculty Workshop on Financial Regulation and Banking
• Ken Singleton Celebration
• Marketing Camp
• Quantitative Marketing PhD Alumni Conference
• Presentations
• Theory and Inference in Accounting Research
• Stanford Closer Look Series
• Quick Guides
• Core Concepts
• Journal Articles
• Glossary of Terms
• Faculty & Staff
• Researchers & Students
• Research Approach
• Charitable Giving
• Financial Health
• Government Services
• Workers & Careers
• Short Course
• Adaptive & Iterative Experimentation
• Incentive Design
• Social Sciences & Behavioral Nudges
• Bandit Experiment Application
• Conferences & Events
• Reading Materials
• Energy Entrepreneurship
• Faculty & Affiliates
• SOLE Report
• Responsible Supply Chains
• Current Study Usage
• Pre-Registration Information
• Participate in a Study
• Founding Donors
• Location Information
• Participant Profile
• Network Membership
• Program Impact
• Collaborators
• Entrepreneur Profiles
• Company Spotlights
• Seed Transformation Network
• Responsibilities
• Current Coaches
• How to Apply
• Meet the Consultants
• Meet the Interns
• Intern Profiles
• Collaborate
• Research Library
• News & Insights
• Program Contacts
• Databases & Datasets
• Research Guides
• Consultations
• Research Workshops
• Career Research
• Research Data Services
• Course Reserves
• Course Research Guides
• Material Loan Periods
• Fines & Other Charges
• Document Delivery
• Interlibrary Loan
• Equipment Checkout
• Print & Scan
• MBA & MSx Students
• PhD Students
• Other Stanford Students
• Faculty Assistants
• Research Assistants
• Stanford GSB Alumni
• Telling Our Story
• Staff Directory
• Site Registration
• Alumni Directory
• Alumni Email
• Privacy Settings & My Profile
• Success Stories
• The Story of Circles
• Support Women’s Circles
• Stanford Women on Boards Initiative
• Alumnae Spotlights
• Insights & Research
• Industry & Professional
• Entrepreneurial Commitment Group
• Recent Alumni
• Half-Century Club
• Fall Reunions
• Spring Reunions
• MBA 25th Reunion
• Half-Century Club Reunion
• Faculty Lectures
• Ernest C. Arbuckle Award
• Alison Elliott Exceptional Achievement Award
• ENCORE Award
• Excellence in Leadership Award
• John W. Gardner Volunteer Leadership Award
• Robert K. Jaedicke Faculty Award
• Jack McDonald Military Service Appreciation Award
• Jerry I. Porras Latino Leadership Award
• Tapestry Award
• Student & Alumni Events
• Executive Recruiters
• Interviewing
• Land the Perfect Job with LinkedIn
• Negotiating
• Elevator Pitch
• Email Best Practices
• Resumes & Cover Letters
• Self-Assessment
• Whitney Birdwell Ball
• Margaret Brooks
• Bryn Panee Burkhart
• Margaret Chan
• Ricki Frankel
• Peter Gandolfo
• Cindy W. Greig
• Natalie Guillen
• Carly Janson
• Sloan Klein
• Sherri Appel Lassila
• Stuart Meyer
• Tanisha Parrish
• Virginia Roberson
• Philippe Taieb
• Michael Takagawa
• Terra Winston
• Johanna Wise
• Debbie Wolter
• Rebecca Zucker
• Complimentary Coaching
• Changing Careers
• Work-Life Integration
• Career Breaks
• Flexible Work
• Encore Careers
• D&B Hoovers
• Data Axle (ReferenceUSA)
• EBSCO Business Source
• Global Newsstream
• Market Share Reporter
• ProQuest One Business
• Student Clubs
• Entrepreneurial Students
• Stanford GSB Trust
• Alumni Community
• How to Volunteer
• Springboard Sessions
• Consulting Projects
• 2020 – 2029
• 2010 – 2019
• 2000 – 2009
• 1990 – 1999
• 1980 – 1989
• 1970 – 1979
• 1960 – 1969
• 1950 – 1959
• 1940 – 1949
• Service Areas
• ACT History
• ACT Awards Celebration
• ACT Governance Structure
• Building Leadership for ACT
• Individual Leadership Positions
• Leadership Role Overview
• Purpose of the ACT Management Board
• Contact ACT
• Business & Nonprofit Communities
• Reunion Volunteers
• Ways to Give
• Fiscal Year Report
• Business School Fund Leadership Council
• Planned Giving Options
• Planned Giving Benefits
• Planned Gifts and Reunions
• Legacy Partners
• Giving News & Stories
• Giving Deadlines
• Development Staff
• Submit Class Notes
• Class Secretaries
• Board of Directors
• Health Care
• Sustainability
• Class Takeaways
• All Else Equal: Making Better Decisions
• If/Then: Business, Leadership, Society
• Grit & Growth
• Think Fast, Talk Smart
• Spring 2022
• Spring 2021
• Autumn 2020
• Summer 2020
• Winter 2020
• In the Media
• For Journalists
• DCI Fellows
• Other Auditors
• Academic Calendar & Deadlines
• Course Materials
• Entrepreneurial Resources
• Campus Drive Grove
• Campus Drive Lawn
• CEMEX Auditorium
• King Community Court
• Seawell Family Boardroom
• Stanford GSB Bowl
• Stanford Investors Common
• Town Square
• Vidalakis Courtyard
• Vidalakis Dining Hall
• Catering Services
• Policies & Guidelines
• Reservations
• Contact Faculty Recruiting
• Lecturer Positions
• Postdoctoral Positions
• Accommodations
• CMC-Managed Interviews
• Recruiter-Managed Interviews
• Virtual Interviews
• Campus & Virtual
• Search for Candidates
• Think Globally
• Recruiting Calendar
• Recruiting Policies
• Full-Time Employment
• Summer Employment
• Entrepreneurial Summer Program
• Global Management Immersion Experience
• Social-Purpose Summer Internships
• Process Overview
• Project Types
• Client Eligibility Criteria
• Client Screening
• ACT Leadership
• Social Innovation & Nonprofit Management Resources
• Develop Your Organization’s Talent
• Centers & Initiatives
• Student Fellowships

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Chapter 11 Presentation Skills

11.4 Delivering the Presentation

This section focuses on what to do when presentation day finally arrives. You should be well-prepared and well-poised to communicate interpersonally with a live audience.

You will first learn about how to prepare to present by taking a deeper look at what you should be doing during rehearsals, and considering how you’ll dress comfortably and professionally and how your setup will keep you prepared for what is ahead.

You will learn effective approaches to managing anxiety, such as how to cope with your body’s reaction as well as how to cope with mistakes or surprises that may pop up in the speech, with the technology or through some other external distraction.

Having an understanding of how to read your audience for positive or negative cues is important during and after the presentation. You will learn about interpreting these cues by scanning the audience’s body language during the presentation and during the Q&A.

Finally, you will have a chance to critically reflect on the delivery of a presentation by learning about how to do a self-analysis, as well as give and receive constructive verbal and non-verbal feedback.

Preparing to Present

To deliver your presentation to the best of your ability, and to reduce your nerves once you take the stage, you need to practise by rehearsing . As you do, try to identify the weaknesses in your delivery to improve on them. For example, do you often mis-speak the same words (e.g. pacific for specific ; ax for ask ) or do your hands or feet fidget? Use your practice time to focus on correcting these issues. These sessions should help you get comfortable and help you remember what you want to say without having to constantly refer to notes.

Try practising in front of a mirror, or even recording yourself speaking to a camera and playing it back. It’s also helpful to get feedback from a supportive audience at this stage. Perhaps a few family members or friends could watch you give your presentation and provide some feedback.

If at all possible, access the room where you will be presenting. This way you can get a feel for its setup and decide how you will stand or move during your presentation.

Dress for Success

While there are no definitive guidelines for how you should dress for your presentation, your appearance is an important part of your audience’s first impression. If you want them to take you seriously, you’ll need to look the part. While you don’t have to wear a suit each time you present, there are some scenarios where this would be expected; for example, if you are presenting to a corporate audience who wear suits to work, you should do the same. You should dress one step above your audience. If your audience is going to be dressed casually in shorts and jeans, then wear nice casual clothing such as a pair of pressed slacks and a collared shirt or blouse. If your audience is going to be wearing business casual attire, then you should wear a dress or a suit. If you are presenting to your instructor and classmates, dress better than you normally would in class, to demonstrate you are taking this seriously and you are adding a level of formality.

Another general rule is to avoid distractions in your appearance. Clothing with loud colours and bold patterns, overly tight or revealing garments, or big jangling jewellery can distract your audience’s attention from your message.

Setting Up Your Environment

Depending on the circumstances of your speech or presentation, you may have some choices to make about the environment. Perhaps you have a choice of meeting rooms that you can use, or perhaps you have only one option.

If you have some flexibility, it is helpful to think about what sort of environment would best help you get your message across. For example, if you are running a workshop, you might want to assemble participants in a circle to encourage collaboration and discussion. If you are holding a webinar, you’ll need a quiet location with a strong internet connection and a computer system. It is imperative that you think about what facilities you need well before the day of your presentation arrives. You may have to book equipment or classrooms. Arriving to find that the equipment you expected isn’t available is not a nice surprise for even the most experienced speaker!

If you have access to the location beforehand, you may need to move tables or chairs around to get things just the way you want them. You might choose to have a podium brought in, if you are aiming for a formal feel, for example, or you may need to position your flip chart. Double check that you have all the equipment you need, from whiteboard markers to speakers. It is far better if you can get comfortable with the room before your audience arrives, as this will make you feel more prepared and less nervous.

If you are using technology to support your presentation (i.e. PowerPoint slides or a projector), test everything before you begin. Do a microphone check and test its volume, view your slides on the computer you will be using, check any web links, play videos to test their sound, or make a call to test the phone connection prior to your teleconference. Your audience will get restless quickly if they arrive and are expected to wait while you fix a technical problem. This will also make you seem disorganized and hurt your credibility as an authoritative speaker.

Contingency Planning

Well before the day of your presentation, ask yourself, What could go wrong? This might sound like a way for a novice presenter to stress oneself out, but it can actually be very helpful. If you anticipate the worst-case scenario and are prepared for it, problems on the day of your presentation are less likely to bother you.

Many of the possible problems can be avoided with preparation . Make sure you have notes with you in case you need them. Dress professionally so that you feel good about how you are presenting yourself. Getting there early to set up and test the equipment will prevent many technical issues, but having a handout with you will make you feel even more comfortable in case you have problems with your slides. Bring a bottle of water in case your throat becomes dry or you need a moment to pause.

Most other problems can be prevented with practice. Rehearse so that you are not reliant on your notes. This way, if a note card goes missing, it’s no big deal. During your rehearsals you’ll get used to pacing yourself, pausing for breath, and monitoring the timing of your speech so that this comes more naturally once you get onstage.

During the Presentation

Managing anxiety.

Studies show that presenters’ nervousness usually peaks at the anticipation stage that occurs one minute before the presentation. They further found that as the speech progresses, nervousness tends to go down. Here are some things you can do to help you manage your anxiety before the presentation:

• Practice/rehearse in similar conditions/setting as your speech
• Be organized
• Think positively
• Analyze your audience
• Adapt your language to speaking style

During the presentation itself, there are four main areas where you can focus attention in order to manage your anxiety:

• Your body’s reaction
• Attention to the audience
• Keeping a sense of humour
• Common stress management techniques

Your Body’s Reaction

Physical movement helps to channel some of the excess energy that your body produces in response to anxiety. If at all possible, move around the front of the room rather than remaining imprisoned behind the lectern or gripping it for dear life (avoid pacing nervously from side to side, however). Move closer to the audience and then stop for a moment. If you are afraid that moving away from the lectern will reveal your shaking hands, use note cards rather than a sheet of paper for your outline. Note cards do not quiver like paper, and they provide you with something to do with your hands. Other options include vocal warm-ups right before your speech, having water (preferably in a non-spillable bottle with a spout) nearby for a dry mouth, and doing a few stretches before going on stage.

Deep breathing will help to counteract the effects of excess adrenaline. You can place cues or symbols in your notes, such as “slow down” or ☺, that remind you to pause and breathe during points in your speech. It is also a good idea to pause a moment before you get started, to set an appropriate pace from the onset. Look at your audience and smile. It is a reflex for some of your audience members to smile back. Those smiles will reassure you that your audience members are friendly.

Attention to the Audience

During your speech, make a point of establishing direct eye contact with your audience members. By looking at individuals, you establish a series of one-to-one contacts similar to interpersonal communication. An audience becomes much less threatening when you think of them not as an anonymous mass but as a collection of individuals.

A gentleman once shared his worst speaking experience: Right before the start of his speech, he reached the front of the room and forgot everything he was supposed to say. When asked what he saw when he was in the front of the room, he gave a quizzical look and responded, “I didn’t see anything. All I remember is a mental image of me up there in the front of the room blowing it.” Speaking anxiety becomes more intense if you focus on yourself rather than concentrate on your audience and your material.

Keeping a Sense of Humour

No matter how well we plan, unexpected things happen. That fact is what makes the public speaking situation so interesting. When the unexpected happens to you, do not let it rattle you. At the end of a class period late in the afternoon of a long day, a student raised her hand and asked the professor if he knew that he was wearing two different-coloured shoes, one black and one blue. He looked down and saw that she was right; his shoes did not match. He laughed at himself, complimented the student on her observational abilities, and moved on with the important thing, the material he had to deliver. People who can laugh at themselves often endear themselves to their audience.

Stress Management Techniques

Even when we use positive thinking and are well prepared, some of us still feel a great deal of anxiety about public speaking. When that is the case, it can be more helpful to use stress management than to try to make the anxiety go away.

Here are two main tools that can help:

• Visualization : Imagine the details of what a successful speech would look and sound like from beginning to end; a way of hypnotizing yourself into positive thinking by using your mind’s eye to make success real.
• Systematic desensitization : Gradual exposure to the thing that causes fear—in this case, giving a speech—can ultimately lead to decreased anxiety. Basically, the more practice you get speaking in front of people, the less fear and anxiety you’ll have about public speaking. Organizations like Toastmasters, that help people confront their fears by providing a supportive environment to learn and practise, are a good option if you have a true phobia around presenting or public speaking.

Using a Microphone

Conditions such as the size of the room and how far away your audience will be sitting should determine whether or not you need a microphone. Many people make the mistake of thinking they don’t need a mic because they can talk loud enough for everyone to hear. They are usually wrong. Unless the crowd is very small, it benefits you to use a microphone. If is very frustrating for people to be watching a presentation that they can’t hear.

If you are using a microphone during your speech, there are a few cautions to be aware of. First, make sure you do a sound check and that you know how the microphone works—how to turn it on and off, how to mute it, and how to raise or lower it. If possible, have it positioned to the height you need before you go onstage. Make sure the microphone does not block your face.

Make sure to find the optimum distance from the microphone to your mouth. This will vary with different sound equipment. For some, the mic needs to be right up against the mouth to get good sound quality. For others, this will cause screeching feedback or will pick up your breathing noises.  If you will be using a clip-on microphone (called a lavaliere mic), you’ll need to wear something with a lapel or collar that it can be clipped to. Make sure your hair and jewelery are out of the way to avoid rustling noises, and place the lavaliere microphone 8 to 10 inches below your chin.

If the microphone is on a stand, make sure it is set to the appropriate height. If it is set too high, it is distracting to the audience and if it’s too short, it will cause you to hunch over it, creating bad posture and an uncomfortable position.  Often you can take the mic off the stand and use it as a handheld model, which allows you to move around a little more. Doing a sound check and getting comfortable with the equipment before you go onstage will prevent the majority of errors when using a microphone.

Coping with Mistakes and Surprises

Even the most prepared speaker will encounter unexpected challenges from time to time. Here are a few strategies for combating the unexpected in your own presentations.

Speech Content Issues

What if a note card goes missing or you skip important information from the beginning of your speech? While situations like these might seem like the worst nightmare of a novice public speaker, they can be overcome easily. Pause for a moment to think about what to do. Is it important to include the missing information, or can it be omitted without hindering the audience’s ability to understand your speech? If it needs to be included, does the information fit better now or in a later segment? If you can move on without the missing element, that is often the best choice, but pausing for a few seconds to decide will be less distracting to the audience than sputtering through a few “ums” and “uhs.” Situations like these demonstrate why it’s a good idea to have a glass of water with you when you speak. Pausing for a moment to take a sip of water is a perfectly natural movement, so the audience may not even notice that anything is amiss.

Technical Difficulties

Technology has become a very useful aid in public speaking, allowing us to use audio or video clips, presentation software, or direct links to websites. But it does break down occasionally! Web servers go offline, files will not download, or media contents are incompatible with the computer in the presentation room. Always have a backup plan in case of technical difficulties . As you develop your speech and visual aids, think through what you will do if you cannot show a particular graph or if your presentation slides are garbled. Your beautifully prepared chart may be superior to the verbal description you can provide; however, your ability to provide a succinct verbal description when technology fails will give your audience the information they need and keep your speech moving forward.

External Distractions

Unfortunately, one thing that you can’t control during your speech is audience etiquette , but you can decide how to react to it. Inevitably, an audience member will walk in late, a cell phone will ring, or a car alarm will go off outside. If you are interrupted by external events like these, it is often useful and sometimes necessary to pause and wait so that you can regain the audience’s attention.

Whatever the event, maintain your composure . Do not get upset or angry about these glitches . If you keep your cool and quickly implement a “plan B” for moving forward, your audience will be impressed.

Reading Your Audience

Recognizing your audience’s mood by observing their body language can help you adjust your message and see who agrees with you, who doesn’t, and who is still deciding. With this information, you can direct your attention—including eye contact and questions—to the areas of the room where they can have the most impact.

As the speaker, you are conscious that you are being observed. But your audience members probably don’t think of themselves as being observed, so their body language will be easy to read.

Questions and Discussion

As a presenter, it’s a good idea to allow a little time at the end of your presentation to invite questions from the audience and to facilitate a little discussion about the topic. If possible and applicable you can include a bit of interactivity with the audience during the presentation.  This goes a long way to getting the audience engaged and interested in the topic.

There are three important elements to think about when incorporating Q&A’s as part of your presentation:

Audience Expectations

At the beginning of your speech, give the audience a little bit of information about who you are and what your expertise on the subject is. Once they know what you do (and what you know), it will be easier for the audience to align their questions with your area of expertise—and for you to bow out of answering questions that are outside of your area.

Timing of Q&A’s

Questions are easier to manage when you are expecting them. Unless you are part of a panel, meeting, or teleconference, it is probably easier to let the audience know that you will take questions at the end of your presentation. This way you can avoid interruptions to your speech that can distract you and cause you to lose time. If audience members interrupt during your talk, you can then ask them politely to hold on to their question until the Q&A session at the end.

Knowing How to Respond

Never pretend that you know the answer to a question if you don’t. The audience will pick up on it! Instead, calmly apologize and say that the question is outside of the scope of your knowledge but that you’d be happy to find out after the presentation (or, suggest some resources where the person could find out for themselves).

If you are uncertain about how to answer a question, say something like “That’s really interesting. Could you elaborate on that?” This will make the audience member feel good because they have asked an interesting question, and it will give you a moment to comprehend what they are asking.

Sometimes presenters rush to answer a question because they are nervous or want to impress. Pause for a moment, before you begin your answer, to think about what you want to say. This will help you to avoid misinterpreting the question, or taking offense to a question that is not intended that way.

A final tip is to be cautious about how you answer, so that you don’t offend your audience. You are presenting on a topic because you are knowledgeable about it, but your audience is not. It is important not to make the audience feel inferior because there are things that they don’t know. Avoid comments such as “Oh, yes, it’s really easy to do that…” Instead, say something like “Yes, that can be tricky. I would recommend…” Also, avoid a bossy tone. For example, phrase your response with “What I find helpful is…” rather than “What you should do is…”

Critiquing a Presentation

Self-analysis.

It is often said that we are our own worst critic. Many people are hard on themselves and may exaggerate how poorly a speech or presentation went. Other times, there’s not much exaggeration. In both cases it helps to examine your performance as presenter after the presentation.

You may want to ask yourself:

• Did you make the most of your unique voice? Did the audience seem to understand you?
• Did you make the most of using body language? Did your body confidently support what you were saying?
• Did you use a coherent structure? Did the audience seem to make sense of your presentation? Was it logical?
• Did you show enthusiasm? Did you show the audience you cared about your presentation?
• Did you demonstrate expertise? Did you show your credibility by citing reliable sources and making a distinction between facts and your opinion?
• Did you show that you practised and prepared? Did your confidence show because you implemented a plan that included sufficient rehearsal, contingency plans, and other success strategies?

Honestly asking yourself these questions with the intention of uncovering your strengths and weaknesses should help you to become a better presenter. While it is important to review other kinds of feedback, whether from the audience, your peers, or an instructor, it is also useful to have a realistic understanding of your own performance. This understanding is part of gaining experience and improving as a presenter.

Feedback from Others

As well as doing some self-analysis, it is a good idea to get feedback from others. If your presentation was for your class, you will likely get feedback from your instructor who is marking you. You may also get some feedback from classmates. It would also be wise to ask someone that you trust, who was in the audience, to give you feedback. You can learn a lot from what others tell you. They may have noticed a distracting habit such as twirling your hair, or putting your hands in your pockets, or a lot of ummms. They may also have noticed some real strengths of your presentation that you may not have considered. Whether the comments are positive or constructive criticism, they can be helpful for focusing on, in your next presentation.

Receiving Feedback

Being open to receiving feedback is the only way to have a better picture of your performance as a presenter or speaker. Combining self-analysis with the feedback of your audience or peers is your opportunity to better understand your strengths as a presenter and what resonated well with your audience.

When receiving and making sense of feedback, it is very important to be self-aware and honest with yourself. This honesty will help you distinguish between an environmental situation, a situation that lies with the audience member, or a situation with the presenter.

In this section you learned about useful tools, such as rehearsing, dressing appropriately, and having a contingency plan, that helps you prepare to present to a live audience. You examined approaches that would be useful during the presentation itself, such as keeping a good sense of humour and focusing your attention on your audience to manage anxiety, and what steps to take for a critical review afterwards to close the feedback loop.

Key Takeaways

• Preparing to present includes rehearsing, deciding what to wear, how to set up the environment, and making an appropriate contingency plan.
• Keeping attention on your audience, a good sense of humour, and knowing stress management techniques are good ways of managing anxiety.
• Mistakes or surprises can happen with the speech, the technology, or through external distractions.
• To effectively critique a presentation, it’s good to balance self-analysis with constructive feedback from others.

Exercise: Check Your Understanding – Presentation Delivery

• To give the audience confidence in your abilities
• To show that you are easy-going and approachable
• To play up your physical attractiveness
• All of the above
• Improvise and make up an answer
• Commit to provide a more thorough answer at a later time
• Spend significant time on the question before responding
• Become hostile and defensive

Further Reading and Links

If you would like to read more tips for great presentations see:

• Presentation Skills (http://www.bris.ac.uk/Depts/DeafStudiesTeaching/dissert/Presentation%20Skills.htm)

Text Attribution

• “Presenting in a Professional Context” in Professional Communication OER by Olds College OER Development Team. Adapted by Mary Shier. CC BY .

Media Attributions

• Presentation Skills © Marnie Landon is licensed under a CC BY (Attribution) license

Student Success Copyright © 2020 by Mary Shier is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

Share This Book

Module 9: Beyond the Research Paper

Delivering the presentation, learning objectives.

Explain the elements of effective presentation delivery

Methods of Presenting

There are four basic methods for delivering a speech or presentation: manuscript, memorized, impromptu, and extemporaneous. Depending on the task or assignment, you may or may not have a choice of which method to use; even if the method is stipulated, it’s useful to think about the pros and cons of presenting this way.

A manuscript speech is when the presenter writes down every word they will speak during the presentation.

Speaking from a manuscript

The advantage of using a manuscript is that you have access to every word you’ve prepared in advance. There is no guesswork or memorization needed. This method comforts some speakers’ nerves as they don’t have to worry about that moment where they might freeze and forget what they’ve planned to say. When the exact wording of an idea is crucial, speakers often read from a manuscript, for instance in communicating public statements from a company.

However, the disadvantage with a manuscript is that the speakers have MANY words in front of them on the page. This prohibits one of the most important aspects of delivery, eye contact. When many words are on the page, the speakers will find themselves looking down at those words more frequently because they will need the help. If they do look up at the audience, they often cannot find their place when the eye returns to the page. Above all, the speakers should remember to rehearse with the script so that they practice looking up often.

Wedding toasts are often memorized

A memorized presentation is also fully prepared in advance and one in which the speaker does not use any notes. In the case of an occasion speech like a quick toast, a brief dedication, or a short eulogy, word-for-word memorization might make sense. Usually, though, it doesn’t involve committing each and every word to memory, Memorizing a speech isn’t like memorizing a poem where you need to remember every word exactly as written. Don’t memorize a manuscript! Work with your outline instead. Practice with the outline until you can recall the content and order of your main points without effort. Then it’s just a matter of practicing until you’re able to elaborate on your key points in a natural and seamless manner. Ideally, a memorized speech will sound like an off-the-cuff statement by someone who is a really eloquent speaker and an exceptionally organized thinker!

The advantage of a memorized presentation is that the speaker can fully face their audience and make lots of eye contact. The problem with a memorized speech is that speakers may get nervous and forget the parts they’ve memorized. Without any notes to lean on, the speaker may hesitate and leave lots of dead air in the room while trying to recall what was planned. Sometimes, the speaker can’t remember or find his or her place in the speech and are forced to go get the notes or go back to the PowerPoint in some capacity to try to trigger his or her memory. This can be an embarrassing and uncomfortable moment for the speaker and the audience, and is a moment which could be easily avoided by using a different speaking method.

When you speak up in class or in a meeting, it’s usually an impromptu speech.

An impromptu speech is one for which there is little to no preparation. There is often not a warning even that the person may be asked to speak. For example, your boss may ask you to deliver a presentation on a new initiative you’ve been working on. You may or may not be given a few minutes to organize your thoughts. What should you do? DO NOT PANIC. Even under pressure, you can create a basic speech that follows the formula of an introduction, body, and conclusion. If you have a few minutes, jot down some notes that fit into each part of the speech. (In fact, the phrase “speaking off the cuff,” which means speaking without preparation, probably refers to the idea that one would jot a few notes on one’s shirt cuff before speaking impromptu.) [1] While an impromptu speech can be challenging, the advantage is that it can also be thrilling as the speaker thinks off the cuff and says what they’re most passionate about in the moment. A speaker should not be afraid to use notes during an impromptu speech if they were given any time to organize their thoughts. The disadvantage is that there is no time for preparation, so finding research to support claims such as quotes or facts cannot be included. The lack of preparation makes some speakers more nervous and they may struggle to engage the audience due to their nerves.

Extemporaneous

Extemporaneous speaking uses notes to help keep the speaker on track.

The last method of delivery we’ll look at is extemporaneous . When speaking extemporaneously, speakers prepare some notes in advance that help trigger their memory of what they planned to say. These notes are not full sentences, but help the speakers, who turn them into a full sentence when spoken aloud. Note that if a quote is being used, listing that quote verbatim is fine.

The advantage of extemporaneous speaking is that you are able to speak in a more conversational tone by letting your notes guide you, but not dictate every word you say. This method allows you to make more eye contact with the audience. The shorter note forms also prevents you from getting lost in your words. The disadvantage of extemporaneous delivery is that you may forget what you were planning to say in connection to a given note, or lose track of your place in teh overall presentation. This problem can be avoided through rehearsal and double-checking the note order before speaking.

Many speakers consider the extemporaneous method to be the ideal speaking method because it allows them to be prepared, keeps the audience engaged, and encourages a more natural style of delivery. In academic classes, many presentations will probably be delivered extemporaneously.

Rehearsing Your Presentation

The most important element in delivering your presentation as eloquently as possible is practice. The more you rehearse, the smoother your delivery will be and the more you’ll be able to deal with unexpected interruptions or challenges. Ideally, you’ll find time to rehearse in conditions as close to the actual presentation as possible: using the same equipment and even the same space.

As you rehearse, here are some elements of speech delivery to focus on:

• Breath : Strong, sustained speaking begins with breath. Try to breath from the diaphragm, not from your shoulders.
• Articulation : Pronouncing the words so that your audience can follow the nuances of your argument.
• Pitch : Varying your pitch to avoid sounding monotonous.
• Rate : Speaking at the right rate for comprehension; not too fast and not too slow.
• Emphasis : Using emphasis to call attention to key points.
• Volume : Controlling your volume to add variety and call your listeners’ attention to the most important moments in the speech.
• Pauses : Never underestimate the power of the pause. It focuses the audience’s attention and creates anticipation. Not to mention, pauses give you time to think about what you’re going to say.
• Nonverbal aspects of delivery : Controlled body language and gestures help to reinforce your points and help the audience interpret the impact of your words.

Remember: More practice means less nervousness! Building in time to rehearse productively will make the speech far more effective and far less painful.

• As per the Oxford English Dictionary's entry for "Off the Cuff." See an extensive discussion at Mark Liberman's Language Log here: https://languagelog.ldc.upenn.edu/nll/?p=4130 ↵
• Speaking from Manuscript. Authored by : Laszlo Tuske. Located at : https://flic.kr/p/MrMLBN . License : CC BY-SA: Attribution-ShareAlike
• Toast. Authored by : Rona Proudfoot. Located at : https://flic.kr/p/6V5W9L . License : CC BY-SA: Attribution-ShareAlike
• Notes. Authored by : Travis Wise. Located at : https://flic.kr/p/rrfva1 . License : CC BY: Attribution
• Town hall. Authored by : Spc. Pollhein, Benjaman and Spc. Adams, Jordan, Pfc. Min, Min Kwon. Located at : https://flic.kr/p/EDN4Ys . License : CC BY: Attribution
• Delivering the presentation. Provided by : Lumen Learning. License : CC BY: Attribution

• Effective Presentation Skills Tutorial
• Delivering the Presentation

Once you have rehearsed the presentation well, here are some simple suggestions to consider in delivering the presentation effectively.

Dress Appropriately

Dress appropriately for the presentation, based on the context, disciplinary protocols, formality of the occasion and the type of audience (faculty, students, clients, etc.). Do not wear inappropriate clothing, jewelry, hats or footwear that distract.

Arrive Early

Arrive early for the presentation, and do not arrive just in time or late.

Meet the Moderator

If there is a presentation moderator who will introduce you, meet that person well in advance of the presentation so they know you are in the room on time and that you will be ready.

Decide How to Handle Audience Questions

Decide how you will handle questions during the presentation, and either request the audience to wait until you are finished with your presentation or make sure you will have time to answer the question in the middle of your presentation.

Have a Plan if the Technology Fails

Similarly, decide how you will continue your presentation if the presentation technology fails or freezes in the middle of your presentation.

Smoothly Handling Difficulty with Technology

This video clip is an example of a presenter encountering difficulty with technology but handling it smoothly with a backup plan .

Poorly Handling Difficulty with Technology

This video clip is an example of a presenter encountering difficulty with technology but handling it poorly without a backup plan .

Greet the Audience

If you have some free time before the presentation starts, walk up to some members of the audience, introduce yourself and thank them for being there. This may put you at ease during the presentation.

Load Your Visuals Before Your Allotted Presentation Time

If you plan to use presentation tools, load your presentation or connect your presentation device to the projector before you are asked to present so you do not use up your presentation time to load your files and make the audience wait.

Be pleasant and smile when you stand in front of an audience so it makes the audience feel comfortable listening to you.

Don't Eat or Chew Gum

Do not chew gum or eat during your presentation. You may drink water or other allowed beverages during the presentation.

Take a Deep Breath

Before you begin to speak, take a few deep breaths and calm yourself.

Speak Clearly

Speak slowly and clearly, and do not rush through sentences, as some do when they get nervous.

Speak at an Even Pace

Pay attention to the pace in which you speak, to avoid your pace of delivery being either too fast or too slow for the audience to follow.

Pace Too Slow

This video clip is an example of a presentation pace that is too slow .

Pace Too Fast

This video clip is an example of a presentation pace that is too fast .

Appropriate Pace

This video clip is an example of the presenter's pace of delivery being appropriate for the audience to follow .

Change the Inflection of Your Voice to Gain Audience Attention or to Emphasize Content

If you are trying to make a point about a particular idea, enunciate or pronounce the words clearly and distinctly. At this point, you can slow down and raise the volume of your voice to clearly express what you have to say. Speak with authority, confidence and enthusiasm.

Effective Voice Quality and Emphasis

This video clip is an example of a presenter demonstrating effective voice quality and emphasis on significant words .

Ineffective Voice Quality and Emphasis

This video clip is an example of a presenter demonstrating ineffective voice quality and emphasis on significant words .

Use Appropriate Gestures

Use appropriate gestures to emphasize appropriate points, and do not make wild gestures or pace back and forth in front of the screen in a distracting manner.

Effective Gestures

This video clip is an example of a presenter demonstrating effective hand gestures and body language .

Ineffective Gestures

This video clip is an example of a presenter demonstrating ineffective hand gestures and body language .

Make Proper Eye Contact

Make proper eye contact: that is, look at the audience from one side of the room to the other side, and from the front row to the last row. Do not look down the whole time, and do not focus on just one side of the room or just the front row of the audience.

Effective Eye Contact

This video clip is an example of a presenter demonstrating effective eye contact .

Ineffective Eye Contact

This video clip is an example of a presenter demonstrating ineffective eye contact .

Stand Beside the Screen

If you plan to use projected visuals on a screen, stand to one side of the screen. Ideally, you should be facing your audience at all times and just glance at the screen to look at cues from the slides.

Effective Position Near Screen

This video clip is an example of a presenter standing by the side of the screen during a PowerPoint presentation so the audience view of the screen is unobstructed, and glances at the screen only occasionally.

Ineffective Position Near Screen

This video clip is an example of a presenter standing in front of the screen during PowerPoint presentation , obstructing the audience view of the screen.

Do Not Talk to the Screen or Board

Do not talk to the screen or the presentation device; look at the audience and talk. It is alright to look at the screen occasionally and point to something important on the screen as you present.

Looking at Screen

This video clip is an example of a presenter looking mostly at the screen (instead of the audience).

Writing on the Board

This video clip is an example of a presenter writing on the board while talking and the writing is difficult to read .

Do Not Read Line-by-Line

Do not read presentation materials line-by-line unless there is someone in the audience who is visually-impaired and cannot see the slide, or if it is a quote that you have to read verbatim to emphasize.

Reading Each Word

This video clip is an example of a presenter reading word by word from an overly dense slide that is difficult to read .

Talking from a Slide

This video clip is an example of a presenter talking from a slide with easily readable bullet points, using them as cues .

If You Get Stuck, Look at Your Notes

If you get stuck on a point and do not know what to say, feel free to look at your notes to continue.

Use the Microphone Effectively

If you are presenting in a large room where a handheld microphone is needed, hold the microphone near your mouth and speak directly into it.

Using Microphone Effectively

This video clip is an example of a presenter using the microphone effectively .

Using Microphone Ineffectively

This video clip is an example of a presenter using the microphone ineffectively .

Do Not Curse or Use Inappropriate Language

Do not curse or use inappropriate language if you forget a point during the presentation or if the presentation technology fails.

Be Considerate of Your Team

If you are part of a team and giving a group presentation, be considerate to other team members by not using up their time or dominating the presentation. Smoothly transition from one presenter to another.

Smooth Transitions

This video clip is an example of transitioning from one presenter to another in a polished manner .

Awkward Transitions

This video clip is an example of awkward or unpolished transitions from one presenter to another .

Do Not Conclude Abruptly

Do not conclude the presentation abruptly by saying "This is it" or "I'm done." Conclude properly by summarizing the topic and thanking the audience for listening.

Effective Conclusion

This video clip is an example of the presenter concluding a presentation properly by summarizing the important points and thanking the audience .

Abrupt Conclusion

This video clip is an example of the presenter abruptly concluding a presentation .

Be Considerate of the Next Presenter

After your presentation and the question and answer part are over, remove your presentation materials from the desk or the podium, and close any open presentation software so the next presenter can get ready quickly.

Thank Your Moderator

Remember to thank your moderator (if there is one) and the audience, and if you were part of a panel presentation, make sure to thank the panel members.

Participate in the Audience

If there are other presentations scheduled after yours, do not leave the room, but stay and listen to their presentations.

  Previous

Next  

• Preparing for the Presentation
• Organizing the Presentation
• Designing Effective Presentation Materials
• Rehearsing the Presentation
• Handling Questions and Answers
• Presentation Skills Quiz
• Presentation Preparation Checklist
• Common Reasons for Ineffective Presentations

• Data, AI, & Machine Learning
• Managing Technology
• Social Responsibility
• Workplace, Teams, & Culture
• AI & Machine Learning
• Diversity & Inclusion
• Big ideas Research Projects
• Artificial Intelligence and Business Strategy
• Responsible AI
• Future of the Workforce
• Future of Leadership
• All Research Projects
• AI in Action
• Most Popular
• The Truth Behind the Nursing Crisis
• Work/23: The Big Shift
• Coaching for the Future-Forward Leader
• Measuring Culture

The spring 2024 issue’s special report looks at how to take advantage of market opportunities in the digital space, and provides advice on building culture and friendships at work; maximizing the benefits of LLMs, corporate venture capital initiatives, and innovation contests; and scaling automation and digital health platform.

• Past Issues
• Upcoming Events
• Video Archive
• Me, Myself, and AI
• Three Big Points

How to Create Slides That Suit Your Superiors: 11 Tips

When you’re pitching ideas or budgets to execs in your organization, you need to deliver slides that fit those particular people just right. This checklist identifies the key considerations.

• Workplace, Teams, & Culture
• Leadership Skills

Carolyn Geason-Beissel/MIT SMR | Getty Images

I recently interviewed 20 of my customers, all in senior roles at Fortune 100 companies, and asked them their biggest pain point in presenting to higher-ups and even colleagues. What I heard consistently was that it can feel like Goldilocks bouncing from one option to the next, testing to figure out what’s “just right.” Does the audience want deep reports? Sparse slides? Something in between? Like … what?

Teams often come to presentation meetings with vast amounts of backup content just in case an exec wants to take a deep dive on any given point. There’s often a struggle to anticipate every direction attendees might want to go. It’s frustrating, and it’s not efficient.

Get Updates on Transformative Leadership

Evidence-based resources that can help you lead your team more effectively, delivered to your inbox monthly.

Please enter a valid email address

Thank you for signing up

Privacy Policy

There are many ways to build slides. I’m not just talking about crafting them well versus poorly. I’m talking about all of the important decisions regarding how to organize them, how much text to use, when to lean into a chart, the best ways to use bullets and color, and whether to include an appendix with additional information. Before you make your next proposal or request of the executive team, use this list of 11 tips for your next set of slides as a guide.

Four Things You Must Have in Every Exec’s Slides

Before we drill down into the harder aspects, the ones where your executives’ tastes may vary widely, let’s quickly cover four aspects that you can consider the building blocks — the basics you should never proceed without.

Start with an executive summary. Begin the slide deck with a tight executive summary that follows a three-act structure. First, start with stating the current realities. Second, clearly state the problem or opportunity your idea addresses and its potential impact. Third, explain how your recommendation solves the problem or exploits the opportunity and the next steps you’re proposing.

Have a logical organization. The arc of the deck — the package from beginning to end — should make sense. If your audience reads only the headline of every slide, the order should be coherent and make most of the case for you. The content below each slide’s headline must support the statement made in the title. Remove everything that doesn’t support your point; as writers will tell you, you sometimes need to “kill your darlings” when you’re editing.

Begin the slide deck with a tight executive summary that follows a three-act structure.

Make it skimmable. Help your audience to quickly grasp the point without getting bogged down in details. Create a clear visual hierarchy. Guide the reader’s eye through the content: Use bold headings, bullet points, and numbered lists to break down information into digestible pieces. Highlight key takeaways or conclusions in a different color or font size to draw attention to these critical points.

Focus on concise insights. Succinct statements with clear insights are everyone’s jam. Every slide should serve a purpose and contribute directly to the decision-making process. Distill complex information. Don’t use 100 words when 20 words will nail it. If you’re having difficulty trimming, consider using company-approved AI tools to help you take out the fluff.

Five Preferences to Confirm With the Person You Want to Reach

Now we’ll delve into what your particular audience does and does not want. If you haven’t yet, start by asking the person you’re presenting to what they generally prefer. They probably know themselves well but have not been asked to articulate how they like to receive information.

Ask how dense is too dense. Some executives prefer detailed slides with comprehensive data. Others favor a more high-level approach. You’re weighing how to balance informative content with readability, ensuring that slides are not overloaded yet are sufficiently detailed to support decision-making.

Confirm the delivery format and timing. Some execs like information presented to them. Others prefer a pre-read of the material followed by a discussion. I always recommend our tool Slidedocs (I’ve written a free e-book on them), which are visual documents using both words and images. The templates help presenters organize their thoughts into a document for a pre-read or a read-along. They are designed to be skimmable and able to travel through your organization without the help of a presenter.

I’m a huge fan of pre-reads and prefer to use my time in meetings to ask questions and build alignment. If your audience didn’t review your material in advance, ask at the top of the meeting whether they would like you to present it or would prefer to read through it and then discuss it.

Find out how much data visualization they prefer. Charts, graphs, photos, and illustrations often communicate complex data more clearly than words alone. When execs can see what you’re saying, they often can better understand the impact of your idea. Does the exec want to understand exact numbers? Bar charts allow them to move their eyes across a series of specifics. Does the exec want to know the shape of a trend over time? Line charts can show the pattern. (See “Classic Charts Communicate Data Quickly.”) Some prefer charts with annotations that draw attention to what you think is the most important point. Others want to make their own conclusions from the data.

One of my clients, the CEO of a massive commercial real estate company, doesn’t want anything visualized. He prefers numbers, only in a table, and only in two colors — black and red. You might think this is archaic. But the fact that he’s clear to his teams about what he wants takes all the mystery out of how to communicate with him.

When the stakes are high, have a conceptual thinker help with diagrams and concepts. If you don’t have one on your team, and when it’s high stakes, find an internal designer to help you or hire one. You can’t afford to have the baby (your idea) thrown out with the bathwater (terrible slides).

Identify which details need spelling out. How well do the people you’re presenting to know the landscape and function of the company and products you’re talking about? For example, if your engineering team threw a slide into a deck about an issue that requires executive approval, do the execs all speak geek? Or do you need to explain the technology so that they will really understand the ask? Either eliminate internal jargon and acronyms or unpack those bits, especially if your proposal deeply involves expertise outside of the executives’ domain.

Ask whether appendices will be useful. When you’re organizing a presentation, you often troll data, read through complicated reports, and even hire external experts to figure out what’s best for the company. Do your execs want access to that supporting data? You can add a document to the end of the presentation as an appendix to show all of the data and source material. This allows the main content of the slides to remain focused and accessible while still providing comprehensive background information for those who want more.

Two Tips to Improve Your Presentation Skills

Getting materials in place is the biggest step. They will be your best tools for selling your ideas. But there are two extra areas to pay attention to as a presenter: how you handle questions and how you use every experience to improve.

Anticipate questions, and practice your answers. Before you have your meeting, gather a small team to challenge every point you make. Invite colleagues you trust to role-play as “a rapidly inquisitive exec” or “the doubting naysayer exec” so you are prepared to present your idea well. They’re gonna grill you, and practicing will help you remain unruffled when it happens.

Related Articles

Ask for feedback after the presentation. Establish a feedback loop with those you presented to. Ask what worked well and how you can improve. If attendees don’t have the time, find people who have had their ideas funded and talk to them about what they did that worked. Advice and some perspective will help you nail your performance even better next time.

Empathetically understanding your audience members and how they process information, whether it’s executives or peers, sets up your ideas for success. Clarity creates efficiency. When a presentation fits just right, you’ve given your great thinking the best chance of moving through your organization and having maximum impact.

About the Author

Nancy Duarte is CEO of Duarte Inc. , a communication company in the Silicon Valley. She’s the author of six books, including DataStory: Explain Data and Inspire Action Through Story (Ideapress Publishing, 2019).

More Like This

Add a comment cancel reply.

You must sign in to post a comment. First time here? Sign up for a free account : Comment on articles and get access to many more articles.

• Mastering Virtual Presentations: Five Strategies to Enhance Your Online Delivery Skills

Pre-pandemic, we were discussing the crucial skills young lawyers needed to master for success, and it’s striking to think that one of those was in-person presentation skills. While we have returned to face-to-face interactions, we have also learned that it’s imperative to enhance our virtual presentation abilities. We might assume that being adept presenters translates seamlessly to Zoom, but mastering online delivery requires a distinct skill set. Here are five ways to adapt your in-person prowess to the virtual realm, along with some bonus tips for virtual presentations:

• Record yourself in a mock Zoom session and review it critically. Pay attention to body language, eye contact, and overall presence.
• Rehearse extensively, especially if you’re accustomed to speaking spontaneously. Familiarize yourself with how you appear on camera and adjust accordingly.
• Start by presenting at smaller events or non-industry gatherings to ease any anxiety.
• Embrace virtual speaking engagements on topics you’re passionate about to gain valuable experience.
• Solicit input from friends and mentors, both on recorded and live presentations.
• Role-play scenarios with industry mentors to refine your delivery and handling of audience interaction.
• Identify engaging speakers and analyze their techniques. Adapt elements that resonate with your style.
• Attend webinars and virtual presentations, taking notes on effective audience engagement and presentation styles.
• Join online Toastmasters groups to refine your skills and receive constructive feedback.

Bonus Tips for Virtual Presentations:

• Ensure your microphone and camera are optimized for the platform you’re using, and conduct pre-event tech checks.
• Pay attention to lighting, background, and ambient noise to create a professional setting. As someone with two dogs, trust me, this can come up.
• Stand while presenting to enhance energy and engagement.
• Utilize interactive elements like polls or breakout sessions to involve your audience.

Virtual presentations are here to stay, so honing your communication skills in this medium is a worthwhile investment.

Related Posts

• Clash of Meetings: Virtual vs. In-Person – Which Reigns Supreme?
• Climbing the Legal Ladder: Career Insights Every Lawyer Needs to Succeed
• Mastering Business Communication: Strategies for Success

Latest Posts

See more »

Refine your interests »

Written by:

Published In:

International lawyers network on:.

"My best business intelligence, in one easy email…"

Northwestern football ‘staying home’ with temporary enhancements to the Lanny and Sharon Martin facility on lakefront

• University News

Northwestern’s football team will play a majority of its games this season at the Lanny and Sharon Martin athletics facility near Lake Michigan on the University’s Evanston campus, keeping the team close to home as it seeks to build on its bowl-winning 2023 season.

With views of the lake, North Campus and downtown Chicago, the temporary structure Northwestern will build at the Martin athletics facility will provide a stunning backdrop for the 2024 and 2025 seasons, bridging the gap between the old Ryan Field and the new state-of-the-art stadium, scheduled to open in 2026.

Most of the Wildcats’ home football games will be played at the enhanced Martin athletics facility. The University also is continuing discussions with other Chicago-area venues that could host some 2024 games. The full home schedule will be released soon.

Other teams, including the national title-winning lacrosse team and both the women’s and men’s soccer teams, also will play their home games at the Martin athletics facility. Northwestern’s field hockey team will continue to play at nearby Lakeside Field.

President Michael Schill said the University looked at several options for the next two seasons and decided building this temporary facility on campus provided the best option for Northwestern’s student-athletes, for the student experience, for alumni, for season ticket holders and for the campus and Evanston communities.

“I am thrilled that we could make this happen. It’s truly a win for our community,” Schill said. “In addition to creating a wonderful fan experience in the lead-up to the opening of Ryan Field, hosting games on campus will reduce the travel burdens for our student-athletes and fans and will make games much more accessible. We also are pleased to keep the economic benefits of football gamedays in Evanston.”

Although the exact configuration is still being designed, the structure will be a temporary enhancement to the existing Lanny and Sharon Martin athletics facility and part of Chap and Ethel Hutcheson Field. Capacity for the temporary facility will be considerably less than either the old Ryan Field or the new Ryan Field that is under construction. 2023 season ticket holders will get the first opportunity to purchase season tickets at the lakeside venue; there also will be seats reserved for Northwestern students. In the coming weeks, 2023 season ticket holders will receive communications from Northwestern Athletics with more information on the season ticket timeline, seat selection process, seating options and parking.

Non-season ticket holders interested in season tickets at the lakeside venue can join the season ticket wait-list .

“To be able to play these games on campus is a huge advantage for our football program and will be a great benefit to our reigning national champion and top-ranked lacrosse team and both the women’s and men’s soccer programs,” said Combe Family Vice President for Athletics and Recreation Dr. Derrick Gragg. “We look forward to welcoming fans and the entire Northwestern community to this beautiful area of campus to cheer on our Wildcat student-athletes.”

To make the enhancements to the Martin athletics facility, the University has partnered with InProduction, the company behind the structures used for the NASCAR viewing area in downtown Chicago, as well as temporary seating, staging, structures and more for college athletics at the University of Hawaii and Florida State.

Construction is expected to begin early this summer, and the facility will remain operational through the 2025 season.

“We talk all the time about providing the ultimate student-athlete experience, and keeping our team on campus while providing a true home field advantage accomplishes that mission,” said Dan and Susan Jones Family Head Football Coach David Braun. “During a period of exciting transition, playing in a venue that brings the Northwestern community together provides a perfect bridge to the new Ryan Field, and I’m so excited about the gameday experience for our program and the entire Wildcat community.”

The facility will provide a boost to the top-ranked lacrosse team, among others, by expanding the number of seats for home games.   This season, which will conclude before the temporary facility is built, six of the seven home lacrosse games have sold out.   

“The Martin athletics facility is one of the most picturesque college sports venues in the country,” said Combe Family Head Lacrosse Coach Kelly Amonte Hiller. “We look forward to the Northwestern football team and its fans experiencing the tremendous environment that lacrosse, soccer and field hockey have enjoyed on the shores of Lake Michigan.”

Keeping the majority of home football games on the Evanston campus also will benefit nearby businesses, providing a boost to downtown and Central Street businesses on gamedays.

“We are excited about Northwestern’s decision to host a majority of its home football games at a temporary facility on campus,” said Valerie Romano, president of the Evanston Chamber of Commerce. “The Evanston Chamber of Commerce is fully supportive of this idea, and we look forward to the increased business activity it will bring to downtown Evanston.”

More information will be released about logistics and ticket opportunities in the near future.

Editor’s Picks

Redevelopment of Norris University Center’s East Lawn to begin this summer

‘the night watchman’ named next one book selection, the healing powers of theater, related stories.

Things to do at NU: April 10-16

Things to do at nu: march 27 to april 2, northwestern to build new softball stadium.

Your browser is ancient! Upgrade to a different browser or install Google Chrome Frame to experience this site.

International Brotherhood of Teamsters

Press releases, teamsters extend largest strike against amazon in the u.s..

Delivery Drivers Demand Amazon Address Low Wages, Dangerous Working Conditions

Press Contact: Kara Deniz  Email: [email protected]

(CITY OF INDUSTRY, Calif) – Today, Amazon delivery drivers represented by Teamsters Local 396 in Southern California escalated their unfair labor practice (ULP) strike against the company by picketing at Amazon’s DAX5 warehouse in the City of Industry. This marks the latest picket extension by Amazon Teamsters in their unprecedented strike, now the largest and longest strike against the company in the U.S. The extension arrives weeks before the one-year anniversary of the Palmdale-based workers’ vote to organize with Local 396, becoming the first union of Amazon drivers in the country.

“We will strike for as long as it takes to end Amazon’s worker abuse,” said Michael Leib, an Amazon Teamsters delivery driver from Palmdale. “Amazon thinks it can wait us out and that we’ll grow tired of fighting, but every Amazon warehouse we visit reminds us why our work is so important. We’re doing this for our families, our communities, and for our Amazon brothers and sisters everywhere. We’re not giving up.”

Soon after joining forces with the Teamsters in April 2023, the workers bargained a first-of-its-kind contract with Amazon’s Delivery Service Partner (DSP), Battle-Tested Strategies (BTS). While Amazon exercises total control over the wages, workplace conditions, and safety standards of its DSPs, the company refused to recognize the union contract that workers ratified. Amazon has instead engaged in dozens of unfair labor practices in violation of federal labor law, including terminating the entire unit of newly organized workers. 

“All we want is to get back to work, for fair wages to support our families and our kids, and to make ends meet,” said Deion Steppes, an Amazon Teamsters delivery driver from Palmdale. “Amazon makes hundreds of billions of dollars in profits every year. We know they can afford to pay us better, and they can afford to invest in safer working conditions so we’re protected from things like extreme heat on the job. Our lives are not disposable just so Amazon executives can get richer.” 

Amazon Teamsters have now expanded their picket to over 32 Amazon warehouses across 10 states, fostering unity among Amazon workers throughout the country. The extensions have been critical for Amazon Teamsters from Palmdale to engage with workers across Amazon’s entire network of package and sort warehouses, bolster rank-and-file support for the ongoing strike campaign, and discuss workplace challenges. Amazon workers regularly voice their concerns over extreme temperatures. In Palmdale alone, temperatures often exceed 100 degrees during the summer.

Amazon Teamsters will continue to expand picket lines until the company reinstates union workers, acknowledges the Local 396 contract, and commits to collective bargaining with the Teamsters to improve wages and working conditions.

Founded in 1903, the International Brotherhood of Teamsters represents 1.3 million hardworking people in the U.S., Canada, and Puerto Rico. Visit Teamster.org for more information. Follow us on Twitter @Teamsters and “like” us on Facebook at Facebook.com/teamsters .  

• Share on Facebook
• Share on Twitter
• Share via email Email

Speaker Mike Johnson meets with Trump and gets his praise amid threats to his job

With his job in jeopardy, House Speaker Mike Johnson paid a visit to Florida on Friday to meet with the one man who could save his precarious speakership: former President Donald Trump.

Johnson made his pilgrimage to Trump’s resort in Palm Beach as he faces an ongoing threat to his job from Rep. Marjorie Taylor Greene, the far-right Georgia firebrand and Trump loyalist who has ratcheted up attacks on him less than six months into the job.

Asked whether he supports Greene’s motion to depose Johnson, Trump, the presumptive 2024 Republican presidential nominee, offered kind words for both.

“We’re getting along very well with the speaker. And I get along very well with Marjorie. We have a speaker who was voted in, and it was a complicated process and I think very — it’s not an easy situation for any speaker. I think he’s doing a very good job. He’s doing about as good as you’re going to do. And I’m sure that Marjorie understands that. She’s a very good friend of mine, and I know she has a lot of respect for the speaker.”

“I stand with the speaker,” Trump added later, saying it’s “unfortunate that people bring it up because right now, we have much bigger problems.”

The official topic of the meeting was bolstering “election integrity,” and Trump said in the afternoon that the two decided to meet to discuss measures focused on preventing noncitizens from voting. At the Mar-a-Lago resort, Johnson, R-La., said he was pleased to join the 2024 GOP nominee at “this beautiful facility.”

Voting by non-citizens is already illegal — and very rare . But Trump and many of his allies have falsely claimed that undocumented immigrants affected the 2020 election and warned they could do so again this year.

Standing by Trump, Johnson called for a vote on changes to federal voting laws.

“House Republicans are introducing a bill that will require proof of citizenship to vote. It seems like common sense,” he said, claiming there are “millions of illegals” in the U.S. and many of them who might try to vote illegally. “This could be a tight election — in our congressional races around the country. It could, if there are enough votes, affect the presidential election.”

Before the meeting, some Republicans said Trump's support would help Johnson fend off the threats to his gavel.

"Obviously, it would help" Johnson if Trump reiterated his support for him, conservative Rep. Ralph Norman, R-S.C. said in an interview. Norman has criticized Johnson at times but doesn’t support the push to remove him.

"Trump has got a following; he’s our nominee. ... It's now Trump and Biden — there is no other choice. So it’s good that they’re getting together," Norman continued, saying he expects Trump to impress upon Johnson that his No. 1 focus should be passing new restrictions on immigration.

Asked what Johnson has to gain by visiting Trump, Rep. Anna Paulina Luna, R-Fla., a Johnson critic, said, "President Trump has been a great negotiator, but also he has a lot of good insight into what the American people want." She said she was looking forward to their joint announcement.

Johnson's visit to Palm Beach came just three days before Trump is set to stand trial in New York, where he is accused of falsifying business records in connection with hush money payments to adult film star  Stormy Daniels .

Trump told reporters Friday that he would testify: "Yeah. I would testify, absolutely. It's a scam. It's a scam. That's not a trial."

"Jury selection is largely luck. It depends who you get," he added. "I'm testifying — I tell the truth. All I can do is tell the truth. And the truth is that there’s no case. They have no case."

It was the first in-person meeting between the two men since Trump became the Republic a n Pa rty's presumptive nominee . Such a meeting wouldn’t be unusual between a GOP speaker and a presidential nominee as the party unifies behind its candidate. But it comes exactly three weeks after Greene filed her motion to topple Johnson and as other conservatives grumble about his handling of a host of thorny matters.

Fueling the threats to Johnson's job are two contentious issues on which he is boxed in : approving aid to Ukraine and renewing a warrantless surveillance program under Section 702 of the Foreign Intelligence Surveillance Act. The FISA bill passed Friday. In both cases, Johnson has faced pressure from his party's committee leaders, centrist Republicans and the Senate to act — against the wishes of a band of hard-right members who oppose both issues.

Marjorie Taylor Greene's motion to vacate

Greene, who released her motion to remove Johnson last month before a two-week House recess, hasn’t triggered it yet. If she does, it would require a vote within two legislative days. Upon the House's return, and despite pleas from colleagues to stand down, she has only ratcheted up her attacks on Johnson.

Greene issued her threat over the sweeping government funding bill that passed last month, claiming Johnson gave President Joe Biden and the Democrats "everything they wanted” in the spending package. (Johnson negotiated the bill, which included various conservative provisions, with the Democratic-controlled Senate and White House.)

“I will not tolerate our elected Republican Speaker Mike Johnson serving the Democrats and the Biden administration and helping them achieve their policies that are destroying our country. He is throwing our own razor-thin majority into chaos by not serving his own GOP conference that elected him," Greene wrote in a letter to colleagues this week, while calling on Johnson not to fund aid to Ukraine or renew Section 702 without a new "warrant requirement."

No other Republicans have said they would vote for Greene's motion to vacate, and Greene downplayed the meeting Friday, saying, "President Trump meets with people all the time."

Rep. Mario Diaz-Balart, R-Fla., a Johnson ally and Trump supporter, said he didn't think the threat to the speaker was real: "Johnson is on very strong footing here, despite all the noise."

And some Democrats have said they'd vote to protect Johnson if Republicans seek to oust him for passing Ukraine aid. Democratic leaders, who unified the conference last fall against protecting then-Speaker Kevin McCarthy of California amid a revolt by a small number of GOP members, are keeping that door open with Johnson.

"If the speaker were to do the right thing and allow the House to work its will with an up-or-down vote on the national security bill, then I believe there are a reasonable number of Democrats who would not want to see the speaker fall as a result of doing the right thing," House Minority Leader Hakeem Jeffries, D-N.Y., told reporters Thursday, adding that he was making an "observation, not a declaration, because we have to have a conversation."

Friday's meeting is reminiscent of McCarthy's flight to Mar-a-Lago to make amends with Trump just weeks after McCarthy publicly castigated him for inciting the Jan. 6, 2021, riot at the Capitol. After Republicans took back control of the House, Trump endorsed McCarthy for speaker and helped him win the gavel amid a weeklong stalemate in early 2023.

But last fall, when Rep. Matt Gaetz, R-Fla., a Trump ally, forced a vote to overthrow McCarthy, Trump stayed silent and made no effort to save him.

Johnson's fate may be different given his role in Trump's efforts to overturn Biden's 2020 election victory. He led the  amicus brief signed by more than 100 House Republicans  that backed a Texas lawsuit seeking to invalidate the election results in four swing states Biden carried.

Sahil Kapur is a senior national political reporter for NBC News.

Scott Wong is a senior congressional reporter for NBC News.

KPMG Personalization

• How companies communicate financial performance is changing

IFRS 18 aims to deliver more consistent, comparable and transparent information

• Share Share close
• Download How companies communicate financial performance is changing pdf Opens in a new window
• 1000 Save this article to my library
• Go to bottom of page
• Home ›
• Insights ›

Global IFRS Institute

A more structured income statement

MPMs – Disclosed and subject to audit

Greater disaggregation of information

• Next steps  

The way companies communicate their financial performance is set to change.  

Responding to investor calls for more relevant information, IFRS 18 Presentation and Disclosure in Financial Statements 1 will enable companies to tell their story better through their financial statements. Investors will also benefit from greater consistency of presentation in the income and cash flow statements, and more disaggregated information.  

So what does this mean for companies’ financial reporting? Essentially, companies’ net profit will not change. What will change is how they present their results on the face of the income statement and disclose information in the notes to the financial statements. This includes disclosure of certain ‘non-GAAP’ measures – management performance measures (MPMs) – which will now form part of the audited financial statements.  

IFRS 18 marks a step towards more connected reporting. Financial statements that include relevant and consistent information will afford users better information on companies’ financial performance. 

IFRS 18 brings three categories of income and expenses, two income statement subtotals and one single note on management performance measures. These, combined with enhanced disaggregation guidance, set the stage for better and more consistent information for users – and will affect all companies.

Gabriela Kegalj KPMG global IFRS presentation leader

Under current IFRS ® Accounting Standards, companies use different formats to present their results, making it difficult for investors to compare financial performance across companies. 

IFRS 18 promotes a more structured income statement, as set out below. In particular, it introduces a newly defined ‘operating profit’ subtotal and a requirement for all income and expenses to be allocated between three new distinct categories based on a company’s main business activities.

All companies are required to report the newly defined ‘operating profit’ subtotal – an important measure for investors’ understanding of a company’s operating results – i.e. investing and financing activities are specifically excluded. This means that the results of equity-accounted investees are no longer part of operating profit and are presented in the ‘investing’ category. 

IFRS 18 also requires companies to analyse their operating expenses directly on the face of the income statement – either by nature, by function or using a mixed presentation. Under the new standard, this presentation provides a ‘useful structured summary’ of those expenses. If any items are presented by function on the face of the income statement (e.g. cost of sales), then a company provides more detailed disclosures about their nature.    

Companies often use ‘non-GAAP’ information to explain their financial performance because it allows them to tell their own story and provides investors with useful insight into a company’s performance.  

IFRS 18 now requires some of these ‘non-GAAP’ measures to be reported in the financial statements. It introduces a narrow definition for MPMs 2 , requiring them to be: 

• a subtotal of income and expenses; 
• used in public communications outside the financial statements; and 
• reflective of management’s view of financial performance. 

For each MPM presented, companies will need to explain in a single note to the financial statements why the measure provides useful information, how it is calculated and reconcile it to an amount determined under IFRS Accounting Standards.

To provide investors with better insight into financial performance, the new standard includes enhanced guidance on how companies group information in the financial statements. This includes guidance on whether information is included in the primary financial statements or is further disaggregated in the notes. 

Companies are discouraged from labelling items as ‘other’ and will now be required to disclose more information if they continue to do so. 

Now is the time to get ready to report under the new standard, which is effective from 1 January 2027 and applies retrospectively. It is available for early adoption. 

• Assess the impacts on your financial statements. 
• Communicate the impacts with investors.  
• Consider how the new requirements impact financial reporting systems and processes. 
• Monitor any changes in the local reporting landscape.  

Our high-level guide, available shortly, will help you understand the new accounting standard and assess the impacts for your company. And look out for our First Impressions publication, which will provide more information on the new standard, including our detailed insight and illustrative examples. 

1 IFRS 18 replaces IAS 1 Presentation of Financial Statements .

2  IFRS 18 defines management performance measures (MPMs); these measures are currently commonly known as non-GAAP measures, alternative performance measures (APMs) or key performance indicators (KPIs).

© 2024 KPMG IFRG Limited, a UK company, limited by guarantee. All rights reserved.