market research analysis ppt

Market research presentation: A comprehensive guide

This comprehensive guide covers everything from choosing the right topic to delivering with confidence.

Raja Bothra

Building presentations

Ever wondered what goes into creating a killer market research presentation that not only impresses your stakeholders but also provides valuable insights?

You're in the right place.

In this comprehensive guide, we'll dive deep into the world of market research presentations, dissecting everything from what they are to how to create one that stands out.

How do you explain market research?

Before we jump into the nitty-gritty of market research presentations, let's start with the basics – what is market research?

Market research is the process of gathering, analyzing, and interpreting data about a particular market, industry, or consumer group. It's the compass that guides businesses in making informed decisions.

Market research comes in various forms: quantitative and qualitative. Quantitative research involves collecting numerical data, while qualitative research focuses on understanding the why and how behind consumer behavior. Both are crucial components of effective market research.

What is a market research presentation?

Now that we have a clear understanding of market research, let's move on to market research presentations. A market research presentation is the culmination of your research efforts, a visual and data-driven representation of your findings. It's the bridge that connects your research to your stakeholders, making it easier for them to grasp the insights you've gathered.

A well-crafted market research presentation is not just a collection of slides; it's a storytelling platform. It should engage your audience, present data in an understandable manner, and ultimately guide your stakeholders towards informed decision-making.

What to include in a market research presentation?

Creating a market research presentation involves more than just inserting a few charts and graphs. To ensure your presentation hits the mark, here are some essential elements to include:

1. Market research overview

• Define the purpose and objectives of your research.
• Provide a brief overview of the market you've studied.

2. Methodology

• Explain how you conducted your research, whether through surveys, data analysis, or other methods.
• Discuss any challenges you faced and how you overcame them.

3. Key findings

• Highlight the most significant discoveries from your research.
• Use charts, graphs, and infographics to visualize data.

4. Market analysis

• Dive deep into your market analysis, discussing trends, competition, and market share.
• Share insights that can impact the business.

5. Recommendations

• Based on your findings, provide actionable recommendations.
• Discuss the pros and cons of each recommendation.

6. Conclusion

• Summarize the core points of your presentation.
• Emphasize the key takeaways for your audience.

How to structure a market research presentation

Structuring a market research presentation effectively is essential to convey your findings and insights clearly to your audience. Whether you're presenting to stakeholders, colleagues, or clients, a well-structured presentation can make your data more understandable and impactful. Here's a suggested structure for a market research presentation:

1. Title slide

• Title of the Presentation
• Your Name and Affiliation
• Date of the Presentation
• Briefly outline what you will cover in the presentation. This gives your audience a roadmap of what to expect.

3. Introduction

• Provide a brief overview of the purpose and context of your market research.
• Explain why the research was conducted and its relevance.

4. Background and objectives

• Describe the background information, including any relevant industry trends or developments.
• Clearly state the research objectives and what you aimed to achieve.

5. Methodology

• Explain the research methods and techniques used.
• Discuss the data collection process, sample size, and any limitations.

6. Data collection

• Present the findings from your research.
• Use charts, graphs, and visuals to make data more accessible.
• Highlight key insights and trends.

7. Analysis and interpretation

• Explain the significance of the findings.
• Interpret the data and provide insights.
• Address any unexpected or interesting observations.

8. Competitor analysis

• Analyze the competitive landscape in your market.
• Highlight strengths, weaknesses, opportunities, and threats (SWOT analysis) for your company and competitors.

9. Consumer insights

• Share any insights into customer preferences, needs, and behaviors.
• Explain how these insights impact your business.

10. Recommendations

• Based on your research, provide actionable recommendations.
• Highlight strategies or changes that should be implemented.

11. Implementation plan

• If applicable, outline a plan for implementing the recommendations.
• Include timelines, responsibilities, and resources needed.

12. Conclusion

• Summarize the key points of your presentation.
• Reiterate the importance of the research.

13. Q&A session

• Open the floor for questions and discussion.

14. Appendix

• Include any supplementary information, detailed data, or additional charts and graphs.
• Ensure that this information is easily accessible but not essential for understanding the main presentation.

15. Contact information

• Provide your contact information in case the audience has further questions or needs clarification.

16. Thank you slide

• Express your gratitude for the audience's time and attention.

Remember to keep your presentation clear, concise, and visually engaging. Use visuals sparingly but effectively to support your points. Practice your delivery to ensure that you can explain the findings and recommendations confidently. Tailor the presentation to the needs and interests of your specific audience.

Do’s and don'ts on a market research presentation

To ensure your market research presentation hits the mark, here are some do's and don'ts to keep in mind:

• Do your research: Know your subject matter inside out.
• Do use visuals: Incorporate charts, graphs, and infographics.
• Do engage your audience: Encourage questions and discussions.
• Do practice: Rehearse your presentation until you're confident.

Don'ts:

• Don't overwhelm with data: Keep it concise and focused.
• Don't read slides: Speak naturally and use slides as visual aids.
• Don't rush: Take your time; clarity is key.
• Don't ignore questions: Address all queries from your audience.

Summarizing key takeaways

In this comprehensive guide, we've covered the ins and outs of creating and presenting a market research presentation. From understanding the basics of market research to crafting engaging presentations, you now have the knowledge to excel in this essential aspect of business strategy.

• Market research essentials: Market research is the process of gathering, analyzing, and interpreting data about a specific market, industry, or consumer group. It provides the foundation for informed decision-making in business.
• The role of market research presentations: A market research presentation is a visual and data-driven representation of research findings. It serves as a bridge between your research and stakeholders, helping them understand and act upon the insights you've gathered.
• Elements of a great presentation: A well-crafted market research presentation includes an overview, methodology, key findings, market analysis, recommendations, and a concise conclusion. These elements help structure your presentation effectively.
• Presentation delivery matters: Knowing your audience, practicing your presentation, engaging your audience, using visuals effectively, and being concise are all crucial for a successful presentation.
• Do's and don'ts: Do your research thoroughly, use visuals to enhance understanding, engage with your audience, and practice your delivery. Avoid overwhelming with data, reading slides, rushing through your presentation, and ignoring audience questions.

Remember, an effective market research presentation isn't just about showcasing data; it's about telling a compelling story that guides decision-making. So, use the power of visuals, engage your audience, and deliver insights that make a real impact.

1. Why is using a market research presentation template important?

Using a market research presentation template can streamline your research process. It provides a structured framework in powerpoint ppt with graphs and charts that help you present the results effectively. You can easily download a market research presentation template to make your presentation look professional and save time in creating a presentation design.

2. How can I effectively communicate market trends in my presentation?

To effectively communicate market trends in your presentation, start your presentation by explaining the research process and how you conducted market research. Use market research powerpoint (ppt) slides with graphs and charts to show key pieces of information. Connect the dots between the data and present the results using the market research PowerPoint template. This will make your presentation more engaging for your audience.

3. Why is market research essential for launching a new product or service?

Market research is essential when you want to present a new product or service idea to your core business audience. By conducting market research, you gather valuable insights about your target market, which can be used to create your presentation. A well-designed research ppt can make the best case for your business idea by showcasing the market trends and data you've collected.

4. How do I use market research to make my presentation more impactful?

To make your presentation more impactful, start by using a market research presentation template. Incorporate graphs and charts to present the research data effectively. Make sure your presenter skills are polished when presenting your research to stakeholders or investors. Use market research PowerPoint slides to show key findings and connect the dots between the research process and the business objectives you want to achieve.

5. Can you provide tips on how to present the results of my market research effectively?

Certainly! When presenting your research, use a market research PowerPoint template to organize your content. Download a template that suits your needs. Focus on the research design and how you conducted market research, talking to customers and gathering data. Use the template to create your presentation and ensure it flows smoothly. This will help you present the results in a way that engages your audience and conveys the importance of the research in supporting your business goals.

Create your market research presentation with prezent

Ready to create your market research presentation? Don't forget to leverage the right tools. Consider using Prezent, the business success communication platform for enterprise teams, offers a powerful solution for crafting market research presentations that elevate your business's communication. With our AI presentation tool, you can achieve full brand compliance and create personalized, on-brand presentations tailored to the preferences of your audience.

Key Features:

• Personalized fingerprints : Prezent allows you to customize your presentations based on audience preferences, ensuring that your message resonates effectively.
• Presentation builder : Our platform provides a user-friendly presentation builder that simplifies the process of creating compelling market research presentations.
• Business storytelling : Access guides and e-courses to master structured storytelling, with 50+ storylines commonly used by business leaders.
• Brand-approved design : Ensure brand consistency with our document management system, which offers over 35,000 slides in your company's approved design.
• Supercharge your team's communication : Prezent saves you 70% of the time required to make presentations, allowing you to crush 60% of communication costs by replacing expensive agencies with our software and services.
• Enterprise-grade security : Rest assured that your data is secure with our top-priority commitment to data protection and independent third-party assurance.

For a personal touch and additional support, explore our professional services, including overnight services and presentation specialists. Submit your presentation by 5:30 PM PST, and by 9:30 AM the next business day presentation is delivered in your inbox.

With Prezent, you can create market research presentations that not only impress but also deliver your message effectively, all while staying 100% on brand and reducing communication costs.

Try our free trial or book a demo and elevate your presentations today with Prezent!

Get the latest from Prezent community

Join thousands of subscribers who receive our best practices on communication, storytelling, presentation design, and more. New tips weekly. (No spam, we promise!)

Market Research Presentation

Organizations use market research to analyze and better understand their market. With that knowledge, they can plan or adjust their business operations going forward. Market research is essential for core business, but also for the growth of a company. The market research presentation can be the toughest step in the market research process, but it’s usually the most important. 

Use our market research presentation template to:

• Propose a customer research project
• Present research findings to stakeholders and investors 
• Inform future strategies based on customer research

Create your Market Research Presentation

To help you illustrate your points, you might add timelines, flowcharts, graphs, and images to your slides. Each of these options can be added to your market research presentation template in an instant. Some slides to include in your market research presentation are:

Pro Tips for your Market Research Presentation

Consider these tips when customizing your market research presentation template.

Create a general outline of what you want to say in your market research presentation by labeling your slides first.

Graphs and charts can be highly effective in communicating lots of data, which is a natural element of a market research presentation. Use visuals to present your numbers.

Explain why the research was conducted, what you’ve found, what the results mean, and what the organization should do next.

What is the ultimate conclusion you’ve drawn from your research? Present next steps at the end that gives everyone an idea of what needs to be done.

More Popular Templates

HR Benefits Template

Get a head start on your open enrollment presentation prep with our curated HR Benefits template and break down the most important information and dates for your new employees.

Weekly Report Presentation

Recap the past week’s accomplishments, share current projects, and plan for the week ahead with a weekly report presentation.

Influencer Media Kit Template

Learn how Beautiful.ai’s influencer media kit template can help influencers and content creators land the brand partnership and get more collaborations.

Project Retrospective Presentation Template

Learn how Beautiful.ai’s project retrospective template can help your team reflect on a completed project and learn from the successes and failures.

B2B Marketing Plan Template

There are a lot of moving parts in a B2B marketing plan. Use a B2B marketing plan template to focus your marketing strategy and keep it organized.

Real Estate Presentation Template

Learn how Beautiful.ai’s real estate presentation template can help agents showcase the selling points of a listing to potential buyers.

• Google Slides Presentation Design
• Pitch Deck Design
• Powerpoint Redesign
• Other Design Services

• Business Slides
• Guide & How to's

Conducting insightful market research and creating a compelling presentation

If you’re interested in introducing a new product or service to consumers, you must be sure they need it and would want to purchase it. That is why you should conduct market research and design it into attractive market research slides to have an idea in advance of customer acceptance of that product to avoid as many risks of market unacceptance as possible.

Choosing presentation design service is the first step to avoiding risks because sheets of data will not impress anyone but colorful pie charts will.

What is Market Research Presentation?

Marketing research is a system of identifying and analyzing information related to the techniques and problems of marketing.

As an important part of the marketing function, market research has to be properly conducted and used regularly to get all the answers you need. The research is just as valuable to the manufacturer as its further market research ppt to present to managers and teams . Logical enough, if you create an unnecessary product with an unattractive presentation, few stakeholders will approve it, and few people will buy the product. Thus, your business idea will eventually fail.

Market research includes all research activities involved in marketing problems:

• Gathering information.
• Recording information.
• Analyzing information.

Sources of information on markets:

• Published statistics.
• Government agency.
• Trade associations.
• Other consultants.

Why Address Market Research Slide Deck?

The marketing research deck provides the next benefits:

• Effective sales forecasting with attractive graphs.
• Continued business vitality.
• The soundness of marketing decisions.
• Transparency on how much, where, to whom, and how to sell.

Additionally, a comprehensive market research deck helps to design sales analysis through recorded data. It can be even done in the company’s own office to set up sales records and yield data. As you see, there are no disadvantages to market analysis presentations, and it is a wholesome instrument to analyze your company and predict its prospects in beautiful tables and slides.

Check this material if you struggle with composing an effective sales plan and its analysis.

How to Design a Market Research PowerPoint Plan?

The scope of typical marketing research includes following the next steps:

• Measure market potential.
• Determine market characteristics.
• Analyze market share.
• Study competitive products.
• Make short and long-range forecasting.
• Discover business trends.
• Study advertisement effectiveness.
• Analyze pricing.
• Investigate plant and warehouse.
• Explore distribution channels.

How to Conduct Market Research?

Let’s discuss the exact steps involved in conducting effective market research.

Step 1: Define the problem

When posing questions, researchers will benefit from having a well-defined area of study. These inquiries need to be problem-solving in nature and customized for the project. The study objectives should also be clearly stated and briefly define the information that is required and how it might be acquired. The question of “why are we performing this research?” must eventually have an insightful response.

Step 2: Define the sample

The researcher needs a representative sample to conduct market research. A sample is a small group of individuals who serve as an accurate representation of a larger group. Obviously, a company cannot squander resources by gathering data from the incorrect demographic.

There are two techniques to obtain the sample:

• Probability sampling: it ensures that every member of the population will have the same chance of being chosen and included in the sample group because the sample will be chosen at random.
• Non-probability sampling: a variety of people are attempting to obtain a more representative sample that is more evenly distributed. Understanding the demographics of your group will surely help in limiting the target sample’s profile and defining interesting variables (gender, age, place of residence, etc.).

Step 3: Execute data collection

First, a data collection instrument should be developed. Indeed, not answering the survey or answering it incompletely will cause errors in research and further results.

Step 4: Analyze the results

If all the above is executed well, but there is no accurate result analysis, the consequent decisions will not be appropriately made. Meanwhile, in-depth analysis will be insightful and effective in making vital solutions. Data analysis has to be noted in a clearly written report.

Step 5: Make the research report

When presenting market research presentation slides with results, researchers should focus on what they want to achieve using these results. Bright graphs and charts are worth little if they answer no valuable business question.

To make a prominent report slide deck, consider these pieces of advice from expert analysts and presenters:

• Use storytelling: start with your conclusions and give fundamentals instead of accumulating evidence.
• Be flexible: order of questions in your questionnaire should not determine the order of outcomes in the presentation.
• Restructure data: you could discover new and more valuable information.
• Take decisions: act and implement!

And remember, every observer should be able to extract something from your report so that it becomes relevant to their field of work.

How to Design Market Research in PowerPoint?

The typical structure of a market research presentation includes the following set of slides:

• Title slide.
• Objectives.
• SWOT analysis.
• Intended outcomes.
• Target demographics.
• Data collection.

We would like to give you more options for marketing research presentation structures, and you pick the one that suits your specific request. We will not include the title, conclusion, and other slides so that you focus on the presentation’s main body.

Disclaimer: you are welcome to adjust, alter, and suit the next examples per your requirements.

Presentation Structure #1: Desk Research

• Sales analysis slide(s). – Past sales. – Fluctuations in sales & promotional expenditure. – Economics of order size.
• Correlation studies slide(s) (concerned with finding the relationship between two or more variables).
• Ratios slide(s). – Stock-turn (relation between sales and stocks). – Profit per capita.

Presentation Structure #2: Postal Questionnaire

• Questions slide(s). – Short. – Specific. – Statistical. – Open-minded.
• Answers slide(s).
• “So what?” slide(s).

Presentation Structure #3: Statistical Method

• Pre-collected data slide(s). – Bar charts. – Histograms. – Frequency polygons. – Frequency distribution curves.
• Sample size slide(s).
• Testing hypothesis slide(s).
• Data interpretation slide(s).

Marketing and sales are interconnected things. While the first is a more abstract notion, the second is based on exact numbers. And managing those numbers is a responsible task that must be based on solid market research. Collecting, analyzing, and interpreting data is what market research is. And every company needs plenty of them to make more informed decisions.

If you struggle with designing the obtained numbers into attractive charts and graphs, make sure to contact our presentation design services and get an animated interpretation of your data.

#ezw_tco-2 .ez-toc-widget-container ul.ez-toc-list li.active::before { background-color: #ededed; } Table of contents

• Presenting techniques
• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Keynote VS PowerPoint
• Types of presentations
• Present financial information visually in PowerPoint to drive results

How to present a research paper in PPT: best practices

• Design Tips

8 rules of effective presentation

How to create an effective sales plan and present it: components and tips

Blog – Creative Presentations Ideas

infoDiagram visual slide examples, PowerPoint diagrams & icons , PPT tricks & guides

How to Create Engaging Market Research Presentations: Tips & Visual Ideas

Last Updated on October 22, 2023 by Justyna

Are you struggling to captivate your audience while presenting market research findings? Such presentations usually have a form of PowerPoint slides that contain lots of data. It can be challenging to create a presentation that will keep your audience engaged for a longer time. In this article, we will explore the best practices, providing you with practical tips and illustrative examples for your market research presentations.

With the ever-increasing competition in the business world, it’s crucial to deliver market research presentations that are not only informative but also clear and easy to follow. Whether you are presenting to potential clients or internal teams, the way you present data and findings can make or break your success.

Understanding your audience for better engagement

One of the first steps towards mastering market research presentations is understanding your audience. Each audience is unique, with different knowledge levels and preferences. By tailoring your presentation to their specific needs and interests, you can keep them engaged throughout.

For example, if you are presenting to a group of executives, focus on high-level insights and strategic implications. On the other hand, if your audience consists of analysts or subject matter experts, you can dive deeper into the methodology and data analysis.

The typical structure of market research presentations

Market research is a systematic process of gathering, analyzing, and interpreting data related to a specific market or industry. It involves the collection of quantitative and qualitative data, as well as the evaluation of market trends, consumer behavior, and competitive landscapes to identify opportunities and mitigate risks.

These are the parts typically present in market research presentations:

• market analysis : evaluation of the target market’s size, growth potential, and segmentation, as well as an assessment of current and future market trends
• ideal customer analysis : profiling and understanding the characteristics, needs, preferences, and behaviors of the target customer base.
• competitive landscape : research of the competitors’ products, pricing, marketing strategies, and market share to identify strengths and weaknesses.
• SWOT analysis : identifying internal strengths, weaknesses, external opportunities, and threats, to formulate effective strategies.

If you’re working on a market analysis presentation, see more visualization ideas here .

Let’s dive into specific visual examples you can use to illustrate each part of the market research report.

You can click on all example images to see details and download the source PowerPoint files.

#1: Market analysis slides

Market analysis is a fundamental component of market research presentations, providing a comprehensive assessment of the specific market or industry under consideration. This phase involves thoroughly examining various aspects, typically including the market’s size, growth potential, segmentation, total addressable market (TAM), and identifying relevant submarkets or niches.

Below you’ll find a few slide ideas you can reuse.

When you analyze a specific country, you can present its macroeconomic data on one dashboard slide. Notice in the picture below how we embedded a map and several key data about the analyzed country – here Spain and its population, GDP, number of households, and tourists annually.

Another example of market analysis is this PowerPoint slide – presenting global share distribution as a series of pie charts over the world map.

You can present the size of the market with an eye-catching onion diagram in the shape of a teardrop. Such a diagram shows three embedded layers of TAM – Total Available Market, SAM – Servicable Available Market, and SOM – Servicable Obtainable Market.

Here’s another graphical PowerPoint slide inspiration with a description of market size and its potential. We presented these data in the form of a two-column layout.

#2: Customer analysis

Customer or target persona analysis involves demographic assessment (age, income, location), psychographics (lifestyle, values), and behavioral analysis (buying habits, brand loyalty). It helps businesses segment their audience and create personalized strategies and products that cater to customer needs and preferences. Additionally, customer analysis often involves crafting customer personas to guide decision-making and foster strong customer relationships.

You can illustrate targeted customer profiles by dividing data into 4 sections: demographics, interests, purchase behavior, and personality. On the slide below, each section is color-coded and illustrated with icons. It will help your audience to stay focused and not get lost in the walls of text and bullet points.

Here’s another slide inspiration that shows a silhouette of a person’s head with a variety of information about them, including their profile, needs, habits, and behavior.

Here’s one more way of presenting your ideal customer: a simple layout divided visually into 2 parts. You can highlight any important points with hand-drawn markers and show some concepts with icons.

If you’d like to focus more on target customers and their profiles, explore more ideas in this blog .

You can also show the survey results visually (if you conducted any polls). For example, using a response infographic slide with 3 or more answer options. The slide below shows the percentage of people who prefer X, Y, and Z. This chart is a simple and effective way to visualize survey results, and you can easily customize all elements to your needs.

#3: Competitive analysis

Competitive landscape analysis entails assessing the strengths and weaknesses of competitors operating in the same market or industry. It involves identifying key competitors and comprehensively examining their products or services, pricing strategies, market share, and distribution channels.

While analyzing competitors, you can illustrate the results using a table or matrix layout, which will help your audience quickly see the differences between them. In the example evaluation matrix, we included the POS, sales revenue, market share, EBIT, and differentiator of the top 5 competitors.

Another example of competitive landscape analysis is this PowerPoint slide. This diagram includes the wider picture of competitors in the market:

• Key local competitors: competitors that operate in the same geographic area as your business.
• Key global competitors: competitors that operate in multiple geographic areas, including your own.
• Key substitutes: products or services that can be used instead of your product or service.
• New entrants: new businesses that have recently entered the market.

Here’s an example of presenting a competitive landscape in a more creative style. The table includes sales volume, market share, and product portfolio comparisons.

You can also benchmark against industry best practices, which will help you to identify areas for improvement and formulate strategies to surpass competitors.

#4: SWOT analysis

By using SWOT Analysis, you can assess a business’s internal strengths and weaknesses, along with external opportunities and threats. It helps identify resources, expertise, and competitive advantages (strengths), as well as operational inefficiencies or limitations (weaknesses). Simultaneously, it evaluates favorable market circumstances like emerging trends or untapped customer segments (opportunities) and external factors that could harm the business, such as competition or regulatory changes (threats).

Here are a few visualization ideas to try:

Here’s an elegant and minimal SWOT analysis matrix for a company and a new market. The matrix lists the company’s strengths, weaknesses, market opportunities, and threats.

Here’s another example of a market SWOT template, including a background image and more distinctive icons illustrating its four components:

Best practices for creating visually appealing market research presentations

To sum up, creating attractive professional-looking slides is a crucial aspect of mastering market research presentations. The visual part plays a significant role in capturing your audience’s attention and making your data more accessible.

Follow these tips to ensure your slides are visual and engaging:

• Choose the right simple clean design. Avoid cluttered or overwhelming designs that distract from your message. Instead, opt for clean and modern templates that enhance the readability of your content.
• Utilize colors that complement each other and provide good contrast to ensure that your audience can easily read the text on the slides. Keep the consistency throughout the whole presentation.
• In terms of data visualization , strive for simplicity and clarity. Use charts, graphs, and infographics to present complex data in a visually appealing way. Avoid overcrowding your slides with too much information.
• Consider incorporating light way of images and icons to enhance the visual appeal of your presentation. Use relevant and high-quality visuals that support your message. Images can help evoke emotions and make your presentation more memorable. Remember the images are only an addition, they should not steal the show.

By following these best practices for creating visually appealing market research presentations, you can effectively convey your message and keep your audience visually engaged.

Related Resources

Here are more resources to get you going:

• 10 slide ideas for effective go-to-market strategy plan presentation
• Ideas for presenting market analysis
• Templates for powerful marketing strategy presentation

Follow our  YouTube channel , and  subscribe to our newsletter  for more design tips and slide inspiration.

Home PowerPoint Templates Diagrams Market Research Diagram PowerPoint Template

Market Research Diagram PowerPoint Template

The Market Research Diagram PowerPoint Template is a concept design for marketing analysis and to be used in business market presentations. A key to business success is in understanding customer needs and deliver it at profit. The process of analyzing customer needs can be covered in a market research study. It involves systematic data collection of target market i.e. market segmentation .

This analysis of data gives insights into what different groups of people needs. The businesses use market research report data to improve products, strategies, and operations. All market research efforts eventually lead to increase profits as well as effective and more targeted product marketing.

Market research helps organizations to get consumer’s opinions on various aspects of product and business operations. For example, pricing, features, quality, customer support, etc. It is a collection of data from customers, competitors, and ever-changing market trends. Market research is basically a starting point of marketing strategy . Market research methods are divided into two broader terms i.e. Primary and Secondary research. These are further divided into 7 types of market research methods to obtain results:

Primary research – when business conducts its own research using its own data, tools, and results. During planning of primary research, it is important to define Qualitative vs Quantitative tools. A quantitative study refers to collecting data through surveys, questioners, or poles. Whereas, Qualitative study involves close observations such as face-to-face encounters.

The qualitative research methods include:

• Survey polls
• Case study research
• One-on-one interview
• Record keeping

Quantitative research methods include:

• Random sampling
• Systematic operations
• Advanced statistical analysis
• Graphical data representation
• Quantifying a problem
• Deductive reasoning
• Object-based research

Secondary research – Drive conclusions from existing sources to understand competition.

• Online research
• Literature research

Research Presentation templates like this one could be used in all industry types to discuss marketing strategies and gaps. For example:

• Find viability of a business
• understanding the target market
• Polish market strategy
• Best use of marketing tools using well-researched data

The Market Research Diagram PowerPoint Template contains 4 slides of circular design. It is a suitable diagram for presentations on market research studies. The market research clipart icons and vibrant colors give an infographic effect to the diagram design. Each clipart icons represents a market research method. The multiple variations of diagram design will help focus on primary and secondary research methods separately.

You must be logged in to download this file.

Favorite Add to Collection

Details (4 slides)

Supported Versions:

Subscribe today and get immediate access to download our PowerPoint templates.

Related PowerPoint Templates

Sales Enablement Battle Cards PowerPoint Template

Get Keep Grow Model PowerPoint Template

Value Chain Analysis PowerPoint Template

Customer Segmentation PowerPoint Template

Home Collections Market Market research

Market Research Presentation Templates

Present your market research findings with confidence using our dynamic, free market research powerpoint templates and google slides themes. capture attention with professional designs, data-driven visuals, and persuasive layouts that convey the power of your research..

Free Market Research PowerPoint Templates and Google Slides Themes: Unlock Insights with Clarity

Market research is like a compass for businesses. It helps them navigate the vast ocean of consumer preferences, industry trends, and competitive landscapes. By understanding what customers want, companies can make informed decisions and set sail toward success.

Types of Market Research:

• Quantitative Research: Numbers, numbers, numbers! This type focuses on data—surveys, polls, and statistical analysis. It’s like counting the waves in the sea to predict the tide.
• Qualitative Research: Think interviews, focus groups, and observing behavior. It resembles delving into concealed treasures lying beneath the surface.

Why Market Research Presentations Matter?

Imagine a ship captain without a map. That’s how businesses feel without well-crafted presentations. Our slides turn complex data into clear visuals. They’re like lighthouses guiding decision-makers through stormy seas.

What We Offer in Our Market Research Presentation Templates Gallery?

We offer a wide range of slides covering various themes to meet your needs. Dive into data-driven insights with our market research slides, unravel research questions with PICO question templates, plot your course with market analysis visuals, simplify processes step by step with SIPOC diagrams, explore cultures through Ethnography slides, use research methodology slides as your compass for effective studies, innovate fearlessly with research and development process templates, and understand the boundaries of marketing research with our limitations slides.

Why Choose Our Slides?

Choose our slides because they look nice, with lots of colors that catch your eye, like colorful sails on a boat. You can easily change the pictures and write your own words in these 100% editable slides. Don’t worry about paying extra because our slides are royalty-free, and you can use them in different ways, like portrait and landscape. These free market research PPT templates are also available in multiple formats, like 4:3 and 16:9.

Who Can Use Them?

Our slides cater to a diverse range of individuals: from business professionals, including CEOs, managers, and decision-makers, to students who can chart their academic journey, researchers navigating the vast sea of knowledge, and creatives seeking to infuse their presentations with flair and creativity.

So, why are you waiting? Explore our market research templates today to make awesome presentations with ease!

Become an expert with SlideEgg

How To Create A Market Research Infographics PPT

We're here to help you, what are market research powerpoint templates.

Market Research templates are the best presentation slides for any company to present reliable information, retain on top of current industry trends, and keep a competitive edge in the market.

How can I make a Research PowerPoint Template for a presentation?

These Research presentation templates can be developed and created more easily for experienced designers. If you're a beginner looking for some unique tips and tricks for creating templates, check out our PowerPoint tips and trick sites.

Who can use Research PowerPoint Templates?

These Research PowerPoint layouts are ideal presentation tools for business and marketing, and sales professionals to help present the current marketing trends through a presentation.

Where can I find free PPT Templates?

Free presentation themes are available on several websites. Choosing layouts with the best backgrounds, icons, and graphics is the most excellent part. Visit Slide Egg for the most creative and original PowerPoint templates for the most excellent PowerPoint design.

Why do we need to use Research PPT slides?

Using pre-made Research templates rather than creating ones from scratch can save you time. With the help of these pre-made slides, a presentation might easily be made in under a minute.

Financial Decks

Visualize your results with ease

4.6 out of / 5

Usage example

Description, how to edit.

Template for presenting market research report, based on market analysis, target group, market size, trends and competitive landscape. The template includes PowerPoint editable diagrams that help to visually present the key market facts.

• 28 modern charts and layouts for presenting target market scope, its potential, market evaluation, competitors and actionable steps.
• 53 business symbols in elegant outlined style, to illustrate concepts such as SWOT analysis elements, product, retail sales, economy, B2B and B2C clients, market sectors, trends, strategic goals and plans
• Format: fully editable vector shapes (modify colors of diagrams and icons, resize without quality loss

What should Market analysis presentation cover?

Why to use visual diagrams for market analysis your presentation.

Colors of these diagram shapes and icons are fully editable (all graphics is a vector format). So you can change them to colors of your template or company brand.

Content description

• Content of market analysis slide deck illustrated with list diagram;
• Target market definition with picture background and outline icon;
• B2B target client profile card illustrated with outline icons: company size, turnover, background of the target client, customer retention, computerization level, experience, profit, profitability increase, mobile ready, social network use;
• B2C target buyer persona profile card: age, gender, status, location, personality, place of work, income, position, experience, background, goals, IT and internet, software, mobile, social networks;
• Gender-based target comparison illustrated with four factors bar chart with outline gender icons;
• Target world market illustrated with flat map and value circles;
• Four types of market characteristics illustrated with a diamond diagram: behavioral, demographic, geographic, psychographic;
• Market size section slide with gears background and place for description;
• Market share over world map shown with descriptive pie charts;
• Market areas sizing by sectors illustrated with colorful circles and outline icons;
• TAM, SAM, SOM market potential illustrated with semi-transparent circles diagram and outline icons;
• Market trends section shown with picture background and outline icon;
• Four market trends list diagram illustrated with icons;
• Market factors colorful hexagon list with symbols;
• Market drivers list illustrated with colorful outline icons;
• Market evaluation section slide with picture background;
• Market PESTLE analysis illustrated with honeycombs and description of each factor group: politics, economy, social, technology, legal, environment;
• SWOT analysis of the market illustrated with outline graphics and bullet points description;
• Porter’s four forces model shown with text placeholders and icons;
• Competitive landscape section slide with gears background;
• Landscape comparison table with outline icons and rows with colored filling;
• Competitive landscape description diagram: key local competitors, key global competitors, key substitutes, new entrants;
• Competitor market share comparison pie chart with list description;
• Key success factors list illustrated with outline graphics;
• Next action steps waterfall diagram;
• Next actions calendar timeline with list description for each month.
• changing color of the icon filling and its outline
• adding shadows
• changing shape and size, rotating, flipping the object
• putting shapes behind or on top of text
• infoDiagram's designer
• Contact: here

Slides included in this PowerPoint Presentation:

• Content of market analysis slide deck illustrated with list diagram
• Target market definition with picture background
• B2B target client profile card illustrated with list diagram and icons
• B2C target buyer persona profile card
• Gender-based target comparison slide illustrated with colorful bar chart
• Target world market illustrated with flat map and value circles
• Four types of market characteristics illustrated with diamond diagram
• Market size section slide with gears background
• Market share over world map shown with values pie charts
• Market areas sizing by sectors illustrated with colorful circles charts
• TAM, SAM, SOM market potential illustrated with circles diagram
• Market trends section shown with picture background and outline icons
• Market trends list diagram illustrated with icons
• Example of market factors colorful hexagon list
• Market drivers list illustrated with colorful outline icons
• Market evaluation section slide illustrated with picture background
• Market PESTLE analysis illustrated with honeycomb graphics and description
• SWOT analysis of market illustrated with outline graphics
• Porters four forces model shown with text placeholders and icons
• Competitive landscape slide with gears background 
• Landscape comparison table with icons and rows with colored filling
• Competitive landscape description diagram
• Competitor market comparison pie chart with values and text placeholders
• What's next section slide template
• Key success factors list illustrated with outline graphics
• Next action steps waterfall diagram
• Next action calendar timeline
• Market analysis diagram - example of editability
• Editability of market analysis diagrams
• Editability of Stroke in Outline Icons
• Icons set: Products, Retail, bargaining, shopping cart, revenue, cash
• Outline Icons: leader, manager, speech, team, community, possession
• Icons Set: trends, falling, check, growth, increase, decrease
• Outline Icons: Industries, conveyor belt, production, notes, planner
• Icons Set: target bulls eye, darts arrow, location map, GPS sign, globe
• Icons Set: recycling, substitutes, analysis, environment, circle, danger

How to edit text & colors

How to expand / shorten diagram

How to Replace Icons in infoDiagram PPT

Market Analysis Presentation Diagrams (PPT Template)

Researched by Consultants from Top-Tier Management Companies

Powerpoint Templates

Icon Bundle

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

Top 10 Market Research Report Templates with Editable Samples and Examples

Kanica Sharma

You have been on the streets, in the markets, for sometime conducting market research for a major corporation. The data is now with you, and you are looking for an ideal presentation template to key your findings in. A market research report template will now come in handy, you think to yourself.

Well, your wish is our command, and we have the top 10 templates in the market research report to offer. These help you present your raw data in the format that your client demands. The presentation you make will wow your clients while also marking you out as the expert in market research, who also knows how to present all that field work. Believe us, in this case the presentation is actually the deal maker. 

Also, considering the competition in the current market, it is essential to develop a perfect market strategy for an even more perfect product launch. Check out this blog and see yourself making moves.

Rather than adding data to a static spreadsheet, a full market research report brings the findings of market-driven research to life. It also provides users with a data analysis tool to develop strategies based on consumer-driven insights.

You can interact with valuable trends and gain insight into consumer behavior and visualizations on a typical market research result. Example, allowing you to conduct effective competitor analysis. 

To add on, showcase your business and products' direction by using these top 25 free sales and marketing PowerPoint slide designs.

All you need now is the secret potion that will take you to your organizational success. That’s what we are here for. Bringing you this impeccable collection of market research report PowerPoint templates that will help everyone get a firm grip on the essential data. Easy to edit, these designs will make the process a cakewalk for you. 

Explore them now!

Top 10 Market Research Report Templates 

Template 1: market research report mapping ppt template.

Use this PPT template to summarize your market research plan in one place. Enabling healthy exchange of ideas, this design discusses market mapping, project kick-off meetings, profile creation, database preparation, etc. Download it now to get started.

Download this template

Template 2: Market Research Report PPT Slide

Employ this market research report PPT design which is conducive to excellent results. The layout will assist you in highlighting your step-by-step approach to market research. It includes various elements, such as a research plan, project definition, data collection, data interpretation, and summary of findings and reports. Download it now to ease your workload. 

Template 3: Market Research Report and Insights PPT Design

Uncover your business opportunities and expertise that can drive actionable change with this PowerPoint layout. Present surveys, business planning, data, and much more and leave a lasting impact on the audience. You can also use it for business strategies, forecasting, and planning. Make the best use of your information and download it now.

Template 4: Market Research Report PPT Layout

Use this comprehensive market research report sample to plan your research in the most efficient way. This template, with amazing visuals, primarily presents analyst reports, editorial content, research report, and expert content. Easy to edit, this design is a must-have. Download now.

Template 5: Market Research Report With Target Outcome PPT Theme

Identify and analyze your market with this PPT design that lets you highlight four different parameters of reporting. The subjects focused on in this template are market research reports, identifying target outcomes, etc. Customize this layout as per your requirements, and you’re ready! 

Template 6: Market Research Report Analysis PPT Slide

Include this ready-to-use resource in your market research report and remove the complexities of analysis. With this complete deck, you can conduct thorough research on market need, size, competition, etc. This PowerPoint presentation will assist you in assessing the competitive market in an efficient manner. Grab this design now.

Reinforcement of the company’s brand recognition is one of the benefits of using fact sheets. Read this blog on one-page fact sheet and hold audience’s interest instantly. 

      Download this template

Template 7: Market Research Report and Product Trends PPT Presentation

With this PPT slide, you can shed light on different market research trends based on the marketplace, consumers, and competitors. This layout emphasizes market research, fashion research, product research, etc. Customize it as per your wish and give wings to your new business ideas. Employ it right away.

    Download this template

Template 8: Market Research Report Model PPT Template

This market research report model is quantifiable and displays information on markets, products, industries, customers, etc. With this slide, you can understand the target market's point-by-point investigations and make strategies according to them. Grab it today to lend brevity to your marketing analysis.

Template 9: Market Research Report Methods PPT Design 

Get a competitive edge with this market research report methods PPT slide, as it entails the most popular market research techniques. The ones discussed in this design are source of research, society group individuals, library web database archive, etc. Get it instantly.

        Download this template

Template 10: Market Research Report Framework PPT Layout  

This template will let you incorporate the entirety of your data and conduct in-depth research to help your business grow. It contains a research methodology framework with five components: Survey distribution, survey collection, survey analysis, survey questions, and survey designs. Download it right now.

Market Research Report FAQs

1- how do you write a market research report.

The main elements that your research should include are:

• An industry outlook.
• Customer buying trends.
• Industry’s size and growth.
• Your predicted growth.
• How much customers are willing to pay for your product and services.

2- What Are the Roles of Marketing Research?

Marketing research assists marketing management by providing decision-relevant information. Marketing research does not make decisions, and it does not guarantee success. Rather, marketing research aids in reducing the risk of making the wrong decision. It is actually meant to assess demand (backed by purchasing power) and is important for its usefulness in deciding where and when businesses should invest in. Marketing research is also a tool in the hands of business owners to really know what the customer is willing to pay for which product.

3-  What Are the 5 steps in Marketing Research Process?

Marketing research process includes the following steps:

• Define the Problem or Opportunity. 
• Develop Your Marketing Research Plan. 
• Collect Relevant Data and Information. 
• Analyze Data and Report Findings.
• Put Your Research into Action.

4-  What is The Advantage of Market Research?

Market research can help you gain a better perspective and understanding of your market or target audience, allowing your company to stay ahead of the competition. It reduces any investment risk. This is a straightforward but crucial and frequently business-critical consideration. With this, businesses also gather some foresight and insight into the external and internal business environment. Please remember, if a careful analysis of any sincere piece of market research is done, businesses can avoid misreading the future. For instance, companies miss reading these tea leaves, making these vulnerable to shocks. Kodak is an example of where a monumental misreading of image processing was done.

5- What is The Importance of Marketing Research?

The following are a few reasons why marketing research is important:

• Easily spot business opportunities.
• Lower business risks.
• Know where to advertise.
• Outsell competitors. 
• Set better goals for your business.
• Makes decision-making simple.

To Sum Up   

In today’s fast-paced business environment, companies have to identify and grab new opportunities as they arise while staying away from threats and adapting quickly. In order to always be a step further and make the right decisions, it is critical to perform market research studies to get the information needed and make important decisions with confidence.

Once all the analysis and studies are done, you need to present them efficiently to ensure everyone in the business can make the right decisions that result in real progress: market research reports are your key allies in the matter.

To start presenting your results with efficient, interactive market research reports and win on tomorrow’s commercial battlefield. 

P.S- Reinforce your process in the promotional space. Get your hands on these top 10 digital marketing report templates and observe them doing wonders for your business. 

Related posts:

• Top 30 Digital Marketing Templates to Track your Campaigns
• Maximize your ROI with these Top 25 Marketing Deck PowerPoint Templates
• [Updated 2023] 50 Best Company Presentation Templates To Ace The Corporate Ladder
• Top 25 Food & Agriculture PowerPoint Templates to Create Delicious Looking Presentations

Liked this blog? Please recommend us

Top 10 Research Roadmap Templates To Trace Your Journey of Innovations and Expeditions [Free PDF Attached]

22 Must-Have Marketing and Sales Proposals to Help You Create New Avenues; Fulfill Business Potential

Why Just Market, When You Can NEUROMarket!

[Updated 2023] Top 10 Digital Marketing Report Templates That Every Marketer Needs

This form is protected by reCAPTCHA - the Google Privacy Policy and Terms of Service apply.

Digital revolution powerpoint presentation slides

Sales funnel results presentation layouts

3d men joinning circular jigsaw puzzles ppt graphics icons

Business Strategic Planning Template For Organizations Powerpoint Presentation Slides

Future plan powerpoint template slide

Project Management Team Powerpoint Presentation Slides

Brand marketing powerpoint presentation slides

Launching a new service powerpoint presentation with slides go to market

Agenda powerpoint slide show

Four key metrics donut chart with percentage

Engineering and technology ppt inspiration example introduction continuous process improvement

Meet our team representing in circular format

Got any suggestions?

We want to hear from you! Send us a message and help improve Slidesgo

Top searches

Trending searches

infertility

30 templates

16 templates

49 templates

27 templates

frida kahlo

56 templates

el salvador

32 templates

Competitive Analysis for Marketing

Competitive analysis for marketing presentation, premium google slides theme and powerpoint template.

To effectively strategize and outperform in the market, you need valuable insights into your competition's strengths, weaknesses, opportunities, and threats (did we just mention "SWOT" by chance?). More than that, you need a competitive analysis. This comprehensive template is designed to help you present a thorough analysis of your competitors, enabling you to identify gaps, spot trends, and make informed decisions to gain a competitive edge. The slides alternate between dark backgrounds and light backgrounds, and has a series of editable resources of various kinds.

Features of this template

• 100% editable and easy to modify
• 35 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the resources used

What are the benefits of having a Premium account?

What Premium plans do you have?

What can I do to have unlimited downloads?

Don’t want to attribute Slidesgo?

Gain access to over 22500 templates & presentations with premium from 1.67€/month.

Are you already Premium? Log in

Related posts on our blog

How to Add, Duplicate, Move, Delete or Hide Slides in Google Slides

How to Change Layouts in PowerPoint

How to Change the Slide Size in Google Slides

Related presentations.

Premium template

Unlock this template and gain unlimited access